THURSDAY JUNE 15, 2017
MARY FRAGEDAKIS City Councillor Ward 29 Committed to making our community vibrant, liveable, green, and prosperous
www.maryfragedakis.com
416-392-4032
SUSAN GUCCI b.c o m m., b ro k e r
416-443-0300 susangucci.com
*TREB E03 dollar volume 2015
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Joanna Lavoie/Metroland
Current BIA chair Billy Dertilis says the new moniker – The Danny - is a great way for the retail district to differentiate itself from others along Danforth Avenue.
Neighbourhood rebranding stirring up debate JOANNA LAVOIE jlavoie@insidetoronto.com Rebranding a stretch of the Danforth has put a current and past BIA chair on opposite sides of the road.
In recent weeks, the Danforth Mosaic Business Improvement Association has received much attention and at-times visceral reactions to its long-standing efforts to rebrand a roughly threekilometre-long stretch of Dan-
forth Avenue from Jones to Westlake avenues as The Danny. Billy Dertilis, who has served as chair of the BIA for three years, said the BIA has actually been working for more than four years to come up with a market-
ing plan that would generate additional foot traffic for the association’s 500-plus retailers and help sustain and draw the right mix of shops and restaurants to the ar-
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