The East York Mirror, June 15, 2017

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THURSDAY JUNE 15, 2017

MARY FRAGEDAKIS City Councillor Ward 29 Committed to making our community vibrant, liveable, green, and prosperous

www.maryfragedakis.com

416-392-4032

SUSAN GUCCI b.c o m m., b ro k e r

416-443-0300 susangucci.com

*TREB E03 dollar volume 2015

ONLINE at insidetoronto.com News, events and information on your desktop, laptop or mobile device

Events Calendar

Joanna Lavoie/Metroland

Current BIA chair Billy Dertilis says the new moniker – The Danny - is a great way for the retail district to differentiate itself from others along Danforth Avenue.

Neighbourhood rebranding stirring up debate JOANNA LAVOIE jlavoie@insidetoronto.com Rebranding a stretch of the Danforth has put a current and past BIA chair on opposite sides of the road.

In recent weeks, the Danforth Mosaic Business Improvement Association has received much attention and at-times visceral reactions to its long-standing efforts to rebrand a roughly threekilometre-long stretch of Dan-

forth Avenue from Jones to Westlake avenues as The Danny. Billy Dertilis, who has served as chair of the BIA for three years, said the BIA has actually been working for more than four years to come up with a market-

ing plan that would generate additional foot traffic for the association’s 500-plus retailers and help sustain and draw the right mix of shops and restaurants to the ar-

See what’s happening by visiting our online community calendar. www.insidetoronto.com/events

uReport the news newsroom@insidetoronto.com www.facebook.com/InsideToronto @InsideTOnews insidetoronto.com/ureport

l See CURRENT, page 5

FROM CONCEPT

to doorstep

door to door delivery drives revenue “We see thousands of customers come in holding flyers we run in metroland newspapers.” - Samko Miko Toys Warehouse

call today 416.493.4400


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