Franchise Journal February 2020

Page 18

FINANCE

If He Can Own His Own Business,

Why Can’t You?

I

by Amanda Tokos, Consultant, The Franchise Consulting Company remember sitting at my desk as a U.S. Probation Officer listening to a recently released felon tell me how he was going to be a business owner. I admittedly thought to myself that it was an unrealistic goal. Almost impossible…because he had been in prison for almost 5 years, had no education, and no prior experience owning a business. Unless you counted his career as a drug dealer. Despite my reservations, I put him to the test by asking him various questions. He had no idea that I had a degree in business management, nor that I was planning to open a business of my own in the near future. Here I was thinking that I might be able to help him, but was quite flabbergasted as he explained to me in elaborate detail how he was going to open an upscale clothing store for African American men in his community. While

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FEBRUARY 2020 | WWW.FRANCHISEJOURNAL.COM

in prison, he had read many books on business ownership, put together a business plan, and worked with friends and family to find an investor, retail space, and vendors. This man did in fact open up his own business despite so many people telling him it was impossible, all while I sat back in awe of his vision, passion, and determination. Fast forward 12 years, after I left my career to open a franchise, followed by two more buildouts and an acquisition, then a partner buy-out, an old acquaintance of mine reached out to discuss franchise opportunities. I asked him why he thought he wanted to be a franchise owner and he said because he felt he would do a good job and just needed a chance. I didn’t quite understand what he meant so I asked that he elaborate. He said he just needed someone to


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Executive Q&A with CEO Lindsay Dellasega

4min
pages 38-39

Titans of Franchising

1min
page 67

Titans of Franchising

1min
page 66

Titans of Franchising

1min
page 68

Titans of Franchising

1min
page 76

Titans of Franchising

1min
page 75

Titans of Franchising

1min
page 74

Titans of Franchising

1min
page 72

Titans of Franchising

2min
page 71

Titans of Franchising

2min
page 70

Titans of Franchising

1min
page 69

Titans of Franchising

1min
pages 64-65

Organizational Culture — What it is and Why is it Important?

3min
pages 116-117

6 Steps to Getting Started in Finding the Right Franchise By Seth Lederman

4min
pages 108-111

5 Frequently Negotiated Lease Terms By Nancy Lanard

4min
pages 112-119

AAFC Seeks to Connect African American Entrepreneurs From Coast to Coast

2min
pages 120-123

Taking Your Brand to the Next Level By Jeff Dudan

3min
pages 128-132

Moving Small Business Forward By Clarence Nunn

4min
pages 124-127

Mahana Fresh Journey Blends with Life's Work By Joseph Rahael

2min
pages 104-107

2020 Trade Shows

1min
pages 102-103

How Technology & Customers are Shaping the Franchise Model

3min
pages 100-101

Millennials are the Entrepreneurs of the Future

1min
pages 88-89

Costly Tax Errors for Owners of Small Businesses

2min
pages 78-79

Best Legal Practices for Explosive Franchise Growth

4min
pages 94-99

Living the ecomaids (Franchise) Dream

3min
pages 80-83

Funding Pre-Approval: Is it worth it?

2min
pages 90-93

Titans of Franchising

1min
pages 64-77

Sensory Overload - Jumping in Feet First 

4min
pages 60-63

From Fighter Jock To Franchise Executive

4min
pages 56-59

Why People Invest in Franchises

5min
pages 28-31

ADHD and Business Ownership

3min
pages 52-55

Fear and Loathing in Franchising

7min
pages 32-37

The American Dream is Alive and Well!

4min
pages 42-45

Is the Economy Primed to Start Business in 2020?

4min
pages 46-49

Valerie Daniels-Carter

2min
pages 26-27

If He Can Own His Own Business, Why Can't You?

3min
pages 18-21

Jamaica Conference Update

2min
pages 22-25
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