Franchise Journal February 2020

Page 46

FINANCE

Is the Economy Primed to Start Business in 2020? Starting a business in any economy should be a calculated decision. Multiple factors need to be considered. Let’s look at a few key areas: by Dave Jones, Consultant, The Franchise Consulting Company

WHAT ABOUT LENDING AND INTEREST RATES? The average 30-year fixed mortgage rate started 2019 at 4.68% and steadily declined before closing out the year at 3.93 percent. In 2020, rates are expected to remain mostly stable, not straying too much higher or lower from the 4% mark. Greg McBride, CFA, Bankrate.com chief financial analyst, predicts mortgage rates will stay relatively stable around 4% in 2020. How the Federal Reserve could impact rates: It’s challenging to predict where rates will head in the future, as daily news has the power to sway rates. But if the Fed’s attitude is any indication, then rates should remain low next year.

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FEBRUARY 2020 | WWW.FRANCHISEJOURNAL.COM

WHAT ABOUT THE ECONOMY? Jobs gains were surprisingly strong in November, showing the economy still has a lot of oomph left. 266,000 jobs were added in November of 2019. Monthly job growth in 2020 is likely to average 150,000 jobs per month, down from 180,000 in 2019 and 223,000 in 2018. Partly, that is because there are fewer available workers to hire, given the low unemployment rate. But the smaller gains will also signal that the economy is slowing down to a more moderate growth rate. TOP PERFORMING INDUSTRIES IN A MORE MODERATE ECONOMY. While it is impossible to guarantee that an


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Articles inside

Executive Q&A with CEO Lindsay Dellasega

4min
pages 38-39

Titans of Franchising

1min
page 67

Titans of Franchising

1min
page 66

Titans of Franchising

1min
page 68

Titans of Franchising

1min
page 76

Titans of Franchising

1min
page 75

Titans of Franchising

1min
page 74

Titans of Franchising

1min
page 72

Titans of Franchising

2min
page 71

Titans of Franchising

2min
page 70

Titans of Franchising

1min
page 69

Titans of Franchising

1min
pages 64-65

Organizational Culture — What it is and Why is it Important?

3min
pages 116-117

6 Steps to Getting Started in Finding the Right Franchise By Seth Lederman

4min
pages 108-111

5 Frequently Negotiated Lease Terms By Nancy Lanard

4min
pages 112-119

AAFC Seeks to Connect African American Entrepreneurs From Coast to Coast

2min
pages 120-123

Taking Your Brand to the Next Level By Jeff Dudan

3min
pages 128-132

Moving Small Business Forward By Clarence Nunn

4min
pages 124-127

Mahana Fresh Journey Blends with Life's Work By Joseph Rahael

2min
pages 104-107

2020 Trade Shows

1min
pages 102-103

How Technology & Customers are Shaping the Franchise Model

3min
pages 100-101

Millennials are the Entrepreneurs of the Future

1min
pages 88-89

Costly Tax Errors for Owners of Small Businesses

2min
pages 78-79

Best Legal Practices for Explosive Franchise Growth

4min
pages 94-99

Living the ecomaids (Franchise) Dream

3min
pages 80-83

Funding Pre-Approval: Is it worth it?

2min
pages 90-93

Titans of Franchising

1min
pages 64-77

Sensory Overload - Jumping in Feet First 

4min
pages 60-63

From Fighter Jock To Franchise Executive

4min
pages 56-59

Why People Invest in Franchises

5min
pages 28-31

ADHD and Business Ownership

3min
pages 52-55

Fear and Loathing in Franchising

7min
pages 32-37

The American Dream is Alive and Well!

4min
pages 42-45

Is the Economy Primed to Start Business in 2020?

4min
pages 46-49

Valerie Daniels-Carter

2min
pages 26-27

If He Can Own His Own Business, Why Can't You?

3min
pages 18-21

Jamaica Conference Update

2min
pages 22-25
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