Customer Service Tips
Is Your
Voicemail
Fierce, Fun and Fabulous?
by Nancy Friedman, Founder, Chairman Telephone Doctor Customer Service Training
When was the last time you listened to your own voicemail greeting? Since you recorded it? Years ago? The message you have on your voicemail is often the first impression potential customers have of your business. I have helped many franchise folks with their voicemail greeting, and on a scale of 1 to 10, most were a 2 or a 3. Some got up to a 7 or 8. This is a critical thing to get right. And it’s not that hard. Below are some common voicemail mistakes people make. Generally they can be: • Too long • Too short • Boring • Lacking emotion • Uninformative
14 The Franchise Woman
A most-overlooked business tool, some folks have a message which sounds like a sequel to “Gone With the Wind.” Others simply say, “Hi, this is Bob, leave a message.” Come on, we can do better. Much better. One guy in Chicago had this: “You know what to do, GO.”
My guess is you haven’t checked in and called your own voicemail in a long time. So, your first assignment from the Telephone Doctor is to do just that. We cannot fix what we do not know. Call your own voicemail. If you’re not 150% happy with it… take 60 seconds of your busy day and rerecord. If not for you, for your callers.
