In addition to practical business tools such as legal advice, marketing tips and business insights, we showcase women in franchising who are the epitome of who we think The Franchise Woman should be. She is fun, fierce and fabulous. She is smart, driven and successful. She is engaged, gives back and pays forward. In this issue, read about how fierce Challenge Island's Sharon Estroff has been in growing her business. Also, learn about the tenacity of Princess San Diego of What's Your Flan - 14 failed business led her to success the 15th attempt!