The Franchise Woman January/February Issue

Page 22

Cybersecurity

Comply With This

Google Rule

Or Lose Business by Michelle Hummel

Do you count on showing up in a Google search to gain customers? Does your website have a section where people can sign up for your mailing list or request a free consultation? What about a place for visitors to ask questions? Do you sell products or services online? If you

22 The Franchise Woman

answered “yes” to any of these questions, your website needs a valid SSL certificate. If you don’t have one, Google’s protection code will mark your site as unsafe. This causes reduced rankings in search and lost site traffic which leads to lost business.


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