Business Trends
5 Franchise
Easy Tips to Improve
Lead Conversion by Marietta Snetsinger So, your marketing is on fire and you’ve got a hot new lead. Now what? If you are new to the franchise qualification and recruitment game, you may have already figured out that converting qualified franchise leads can take some time and effort, and can be downright daunting and frustrating. You are convinced they are only moments away from
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signing the franchise agreement. And then poof... they are gone. No word or explanation. And you are left wondering... What the heck happened? What did we do wrong? How can we get the re-engaged? It can be frustrating and definitely takes its toll on the confidence of your franchise development team.
A few tips to improve your franchise conversion and qualification process
It’s NOT About YOU! It’s all about THEM (at least in the beginning). They will likely ask you lots of questions about your brand (some of it already on your website). BUT once a lead reaches out to you, it is your job to connect. Instead of feeding them endless emails all about YOU and YOUR concept, take a few minutes to ask about them and their goals. By finding out more, you will be better equipped to help them make a valid business decision to join your franchise system.
