The DNA of a
Franchisee by Angela CotĂŠ
10 common traits of successful franchise owners Are you trying to figure out whether franchise ownership makes sense for you? Having spent many years around countless franchise companies, it has become clear to me that regardless of the brand or concept, there are some com-
16 The Franchise Woman
mon traits of successful franchisees. I have seen many situations first-hand where the franchisee struggled and then failed because their DNA was more suited for a structured work environment. And on the other extreme, there were
true entrepreneurs who would have been better off launching their own business so they could call all the shots. Here are my key indicators of a successful franchisee:
