She Gives Back
Gratitude Drives
Susan Caldwell’s Desire to Give by Elizabeth Denham
When you talk to women entrepreneurs about how they started their businesses, there seem to be a few common threads. They are passionate about something. They are trying to find a solution to a problem. They start something small, and it explodes. When they put their minds to something, they make it happen. The same seems to be true for their philanthropic endeavors. In Tomorrow’s Philanthropist, a Barclay’s Wealth study released in 2009, U.S. women were
42 The Franchise Woman
reported to be giving an average of 3.5% of their wealth to charity, while men give an average of 1.8%. Susan Caldwell, founder and CEO of Flour Power, is one of these women. “We are always trying to find ways to give back to the community,” Caldwell said. “Each of our franchise owners has a community service project that they do together as a
group. We develop close relationships with our customers and feel very connected to our kids and our families.” Flour Power Studios host cooking classes for children, teens, adults and special needs kids. They host birthday parties, team-building events, family cooking nights, etiquette classes and more. There are 15 locations across seven states.
