Marketing Tips
Marketing Your Franchise
in the Time
of Social Distancing
Michele Rempel, Managing Partner, Westvyne
As the owner of a marketing and website design company, I’ve had many intense conversations with business owners over the last few weeks. Some have had to close their doors as “non-essential,” while others have seen their revenues drop dramatically. A few have even seen an increase in business. What they all have in common is a question about what they should be doing with respect to marketing.
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The Franchise Woman
You may have the same question, so here is a summary of what I have told our clients and anyone else who has asked:
1.
Stay active. If your doors are closed or you have reduced business, it may feel weird or futile to continue posting on social media or sending out emails. Resist the urge to stop. More people than ever are on their phones, tablets and com-
puters and are scrolling through Facebook, Instagram, emails, TikTok, etc. Remind them that you’re still here. Reassure them. You owe that to everyone.
2
Grow your audience. I’ve been telling everyone to make a concentrated effort to increase the number of connections you have on Facebook, Instagram, LinkedIn, etc. On Facebook, this is mostly
