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CRE
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ESTD
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2021
Y THE GO D B
OODKID
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IDS | D K T
The Grinch
“Rules are made to be broken.” The Grinch can be reclusive, cold, and aggressive. Deep down they want to share their perspective with the world and is willing to bend and break the rules to do it. They greatly hate commercialism and decadence because they believe happiness is found in other persuites. Grinches question tradition and unapologetically disrupt to share their wisdom with the world. They want others to live authentically to denounce “the way it’s always been done”
LIFE GOAL:
Denounce Status Quo GIFT:
Liberation STRATEGY:
To disrupt or destroy to bring change.
02
01 DRIVES
FEARS
Authenticity Individualizm Sabatoge Being right
Rejection Whos Being Wrong
Theme Song
“ All by Myself” by Eric Carmen
BEST QUALITITES
WORST QUALITIES
Original Wise Loyal Protective
Petty Offensive Closed-minded
COMMON INDUSTRIES
BRAND VOICE
Waist Management Covid Awareness/tracking DMV Parking Enforcement
Aggressive Direct Authentic Disruptive