S U N D AY, M AY 1, 2 0 2 2
THEGOODKIDS.CO
NEW Brand Studio In Downtown Bismarck W H AT T H E Y D O The Good Kids serves clients seeking to establish a strong identity through logo, colors, fonts, patterns and messaging. The studio’s services include brand strategy, identity and content creation. What distinguishes The Good Kids from other agencies is their determination to build a solid brand before any advertising efforts are initiated.
C A L L U S T O D AY 7 01- 5 9 5 - 0 2 0 2
P H O T O BY L E A B L A C K
Ashton Hauff, Dot Frank and Ben Brick represent three of the four-person team at The Good Kids Brand Studio.
BY D OT F R A N K
A new brand studio is making a name for itself in Bismarck. Established in 2019, The Good Kids got its start as a space where independent creatives could work collectively. “Originally, our company wasn’t really a company but a collective,” said co-founder Ashton Hauff. “At the time, The Good Kids was three creatives who wanted a reason to get out of a home office and work under one roof.” Working alongside each other, the trio soon realized they were better together. That epiphany led to the creation of a formal company under the same name. Combined creative
What Is Branding, Anyway? BY A S H TO N H AU F F
experience meant an expansion of service offerings, and clients noticed. “It was exciting to see increased interest in our work and the things Ashton and I could accomplish working together,” said co-founder Ben Brick. The company’s organic growth was strong, but they knew they needed to hire to take advantage of intentional sales. “We were fortunate to cross paths with someone who has a large network, experience in small business and an education in marketing. So we hired her,” Hauff said. The “her” was Dot Frank who joined The Good Kids in 2020 after spending much of her career in asso“Branding” has become a buzzword; it’s tossed around in conversation and coverage of everything from celebrity brands like Michael Jordan to some of the largest branded companies like Target and Google. When you throw in references like brand story, brand strategy and brand identity we’re at a total loss for what branding means. A brand is a business’ reputation built over time. More than a name (Michael Jordan, Target, Google), a brand includes all of the company’s intangible qualities (excellence, fun, helpful). Well branded businesses connect with customers on an emotional level, get commitment, and enjoy referrals and recommendations. Because a brand is reputation, we all have one. Personal brands are recognized as social media influencers, artists, professionals and presidents.
ciation management. Frank has a diverse background that supports her role as the company’s brand evangelist. “When I first met Ashton, I asked the standard introductory question about her job. She quickly shared details about her startup and I immediately suggested they need a ‘Good Mom.’ I’m proud to play that role,” said Frank. After Frank, The Good Kids hired graphic designer Jackson Murphy. Murphy creates greater capacity to assist clients with design services. He also has experience in animation, which is a bonus for businesses that want to incorporate movement into is, why does branding matter? Intentional branding matters because of its influence. The best brands get people to think, act, follow and take a lead. Specifically, branding:
The primary purpose of a brand is to help companies stand out from its competitors. A distinct mark, name, or feeling can quickly set someone apart. Proper branding creates a great first impression and builds a relationship with customers. C R E AT E S C O N S I S T E N C Y
Consistent, reliable experiences are craved by consumers in today’s chaotic world. In fact, studies show that consistent presentation of a brand can increase revenue by 33%. Clearly defined brands create C O N T I N U E D O N PAG E B 3
A Brief History of Branding BY A S H TO N H AU F F
“Brand” has different meanings across different generations. The word first appeared in Ancient Norse, a Scandinavian language, and meant “to burn”. In the 1500’s, brand was commonly used by ranchers who branded cattle to show ownership. During this period of time, a brand was a distinct mark or icon like a modern-day logo.
“BRAND IS A COLLECTION MIND OF THE CONSUMER.” —PAUL FELDWICK Branding became particularly important as a result of the Industrial Revolution. Innovations in manufacturing led to mass production and the proliferation of products. Suddenly, every industry faced increased competition and needed to find a way to stand out - they needed a distinct brand to place on their product. Today, the term brand has evolved to mean much more than a mark burned or printed. Branding is a physical and emotional representation of an organization. SPORTS . . .............................................. E1
NATIONAL.. ........................................... B1 STATE . . .................................................. C1
The Good Kids isn’t done growing; they are actively seeking a copywriter and they keep a seat available for anyone who exhibits the same drive, youthful exuberance and excitement for design. Continue to follow their exploits online at thegoodkids.co.
OF PERCEP TIONS IN THE H E L P S YO U S TA N D O U T
Now that you know what a brand
OBITUARIES........................................ B2
their imagery.
GOOD
kids
COMICS................................................ F1 INSPIRATION...................................... F2
N AT I O N A L THE GOOD TIMES
S U N D AY, M AY 1, 2 0 2 2
SECTION B
THEGOODKIDS.CO
Best Brands to Bookmark in 2022
BY A S H TO N H AU F F
Each year we find new brands on a rise to the top and existing brands rebranding in an attempt to maintain their market position. New and mature brands offer inspiration and encourage us to turn the mirror on our own efforts. The Good Kids have scoured the globe to bring you the top 11 brands to watch this year. We’ve also ranked them based on their combined “Good” factor, innovative approach, and overall impact and reach. 1. Pawp - Did you know that 67% of American homes have at least one pet? With Millennials leading the way in pet ownership, Pawp is growing daily. Pawp’s online subscriptions help make pet care more affordable, accessible, and easier to navigate. Aligning perfectly with their mission, Pawp’s brand is friendly, playful, and puts pets at the forefront. Every pet owner will leave feeling supported and confident. 2. Wordle - Wordle has quickly become a global phenomenon. It replaces the classic and time-consuming crossword puzzle with a modern and quick five-letter word. The brand has done a
Letters to the Editor SHOW ME A SIGN
I would like to suggest that all businesses take a good look at their signage. I don’t have the best eyesight, but it’s certainly not the worst
brilliant job making the game accessible and addictive. In less than a year, Wordle has impacted habits; it has followers who literally rely on the brand to begin their morning routine. Now that’s brand power! 3. Allbirds - Co-founders Tim and Joey created a revolutionary wool fabric from sustainable resources made specifically for footwear. Their company, Allbirds, attracts an audience that proudly believes in their mission through bright, sunny, and natural branding. Allbirds is a case study in consistency; it is consistently expanding offerings and consistently advancing its mission to improve the environment. 4. Chipotle - Just six years ago, Chipotle’s reputation took a disastrous turn after a safety-related scandal. Despite the bad press, the brand managed to increase revenue by 26.1% in 2021! How’d they do it? They raised their minimum wage to $15 per hour and went to where customers were hanging out: online gaming platforms like Discord and Roblox. Knowing their audience is paying huge dividends for Chipotle.
known as grandma’s coffee, Folgers took a backseat in the last decade as newer, more premium coffees entered the market. No longer complacent, the 172-year-old company decided to change the narrative by leaning into the fact that Folgers is for everybody, not just coffee snobs. Folgers’ new campaign gives its audience permission to proudly go against the grain and uses a bold new hashtag # D a m n R i g h t I t s Fo l g e r s . Watch out! Folgers is making a comeback. 6. Magic Spoon - Remember the sugary cereal you loved as a kid? Magic Spoon has taken the breakfast world by storm by combining the flavors we loved with a healthy, high protein, low carb cereal. Their name and slogan “Healthy cereal that tastes too good to be true” paired with vibrant, magical visuals all across their brand, boldly communicates exactly who they are and invites us to be kids again.
5. Folgers - Affectionately
7. Faire - Started in 2017, Faire has made it easy to connect local wholesalers to retailers around the world. They’ve consistently found ways to help their target audience by providing virtual trade shows, easy ecom-
and I struggle to decipher many signs. I mean, if you expect us to shop local, at least make locating you easy.
Go back to the drawing board, or better yet maybe hire another local business to build you a better one.
It’s not just the size of the sign that poses a problem for people. There are signs with fancy cursive text, colors that blend together and signs that don’t tell me a thing about what you do.
—Brandon Peepers, Bismarck FA I T H I N T H E F U T U R E G E N E R AT I O N
It’s time to recognize all of the good things today’s kids
merce sites and more! Not only did they survive the pandemic, they’ve continued to thrive. Faire now connects 60,000 brands with 400,000+ retailers globally. 8. Brightline - Brightline brings virtual behavioral and mental health care to families, when and where they need it. With suicide rates the leading cause of death of children aged 10-24, Brightline has never been needed more. Brightline is a brand committed to its mission and vision and has made decisions that support both; partnering with major insurance providers and creating employer plans. According to Bloomberg, the company expects to serve almost 30,000 children and teenagers by the end of the year. 9. Misfits Market - The Misfits Market mission is to break the cycle of food waste so they deliver items that grocers can’t sell, offering discounts up to 40% off what grocery stores charge. They help consumers cut their monthly grocery bill and save quality food from getting thrown away. Their brand pairs organic, natural colors with an offbeat, quirky personality that makes it fun and approachable to shop-
are capable of and the positive contributions they make. It’s easy to dismiss a younger generation, criticize their naivety and demand respect when we don’t give it ourselves. Despite what you hear and may think, I know there are great kids out there and I’m confident in the future gen-
pers, possibly explaining the 7400% growth over five years. 10. Notarize - Notarize lets you get documents notarized anytime, anywhere. Although they faced legal obstacles initially, pandemic lockdowns gave Notarize center stage to prove their value and that’s exactly what they did. Notarize found a need and built a brand around simplicity to alleviate the pains of getting something notarized. Their brand look is clean, minimal, and safe giving their audience a sense of peace-of-mind. In the last year, the brand has tripled its net worth, which is expected to rise. 11. Soapbox - Starting in 2010, David Simnick cofounded a vegan, personal care company with the mission of donating one bar of soap for every item they sold. Soapbox’s mission was admirable, but their sales tanked when they arrived on the shelves at Target. They went back to the drawing board and redesigned packaging to show how Soapbox meets the needs of the consumer first, and made their mission a cherry on top. The rebrand worked. To-date, Soapbox has donated 23 million bars. Follow these rising stars and see how they do! eration. I challenge you to have a real conversation with them, hear them out and help them achieve their goals. If not as a kind human being, but to ensure they take care of you when the time comes. —Sharon Kindness, Mandan
N AT I O N A L
S U N D AY, M AY 1, 2 0 2 2
Rebrand Rolls Back the Clock
BEFORE
AFTER
THEGOODKIDS.CO | B2
Obituaries
BY JAC KS O N M U R P H Y
Multinational fast food franchise Burger King recently rebranded with the help of global creative agency Jones Knowles Ritchie, or JKR. The rebrand features a return to a look reminiscent of the logo the company started using in 1969, which consists of the words “Burger King” sandwiched between two buns. The first rebrand for the company in more than 20 years, the new imagery is a departure from the nowdated glossy logo introduced in 1999. Renowned designer and President Emeritus of the American Institute of Graphic Arts (AIGA) Debbie Millman was reportedly
“very involved” in the 1999 redesign by NYC-based branding agency Sterling Brands.
“A N A H A M O M E N T WA S W H E N W E LANDED ON THE IDEA OF MAKING THE BURGER KING B R A N D L I T E R A L LY A S C R AV E A B L E A S T H E F O O D .” — L I SA S M I T H One of the standout successes of the new rebrand was JKR’s ability to flatten
the logo without sacrificing personality and distinctiveness. Lisa Smith, executive creative director at JKR said, “An aha moment was when we landed on the idea of making the Burger King brand literally as craveable as the food.” JKR’s rebrand was well received by the design community. Publications like Fast Company, The Dieline and Brand New all bestowed positive feedback. The full rebrand features a new logo, custom typeface, packaging, merchandise, menus, uniforms, decor, social media assets and strategy.
P H O T O BY S L A S H G E A R
B L AC K B E R RY, AG E 34
Mr. BlackBerry was born as “Research In Motion” in Waterloo, Ontario in 1984 to parents Mike Lazaridis and Douglas Fregin. Known as “RIM” to his friends, he got an early start in 1988, when, at just 4 years old, he became the first wireless data technology developer in North America. He released a multitude of products between then and 1996, when he introduced the first two-way messaging pager, the “Interactive Pager” for around $650. We saw the first hints of what he would become with the release of the BlackBerry 950 pager in 1999, and then with his first cellphone in April 2000, the BlackBerry 957. This was a successful time for RIM, and he continued to expand his influence and market share through 2011, while competing with the likes of rival Apple’s popular iPhone. While RIM lived a generally peaceful and happy existence, during the 2010s he suffered product delays, staff layoffs, and operational losses. During this time, he
AC R O SS
6. Intimate space, incredible taste.
16. A reputation that’s build around a product, person or company.
12. The first phase of the branding process.
18. Industry with the top NPS benchmark.
13. Hues of the rainbow.
19. The coffee brand making a comeback.
DOWN
1. The 12 universal brand personalities. 3. The local foodie group. 4. Replaced by Zero Sugar. 5. The Good Kids won a gold ________. 6. The new crossword puzzle of 2022. 7. The Pantone color of the year. 8. Branding is known to produce a high ______. 9. Glance Spa & Salon’s new quarterly makeover. 10. A phrase or tagline. 12. The new mayor in Frontier Village.
The phone maker BlackBerry died peacefully in his home surrounded by friends and family on January 4, 2022, when the software for all previous phones was humanely decommissioned. He is survived by the software company of the same name.
15. The holiday celebrated on this paper’s date.
11. Branding studio in downtown Bismarck.
14. Spring weather.
published an open letter in 30 publications across nine countries reassuring his friends and family that he was healthy and would continue to operate as normal. A contemporary, Anthony Michael Sabino, a St. John’s University business professor, stated in the Washington Post: “This is BlackBerry’s last-ditch attempt to simply survive in the face of crushing competition in a market it essentially invented.” After this time, the number of friends and family (whom BlackBerry affectionately referred to as “active users”) started to decline, and he made a transition from hardware to software. This ultimately led to the demise of the phone maker we all knew and loved.
A N SW E R K E Y F O U N D O N PAG E F 1.
P H O T O BY G E O R G E F R E Y / S T R I N G E R /G E T T Y I M A G E S
P H O T O BY T H E WA S H I N G T O N P O S T
D I E T, AG E 39
S E A R S , AG E 130
Dr. Diet was born on Aug. 9, 1982 in the soda aisle at Walmart to Mr. Coca and Mrs. Cola. The second born, Diet quickly became the new favorite of the family, much to the disdain of older sibling Tab. Growing up, Diet was limited to a very strict dietary routine: no sugar or caffeine. In his twenties, he met Vanilla, the love of his life, and together they had a family of their own.
Mrs. Sears, Roebuck, and Co. affectionately known as “Sears” for short, was born in 1892 to Richard Warren and Alvah Roebuck of Chicago. From an early age, Sears exhibited an eagerness for shopping. Clothes, furniture, jewelry, toys, you name it!
Diet passed away peacefully surrounded by family on March 15, 2022. He is survived by his grandchild, Zero Sugar, who has become quite famous — especially among Millennials and Gen Z-ers.
While she never married, Sears had numerous romantic relationships. The expansion of her family started in 1925 when Sears became a national phenomenon. Sears died a slow death. She is survived by 25 heirs who reside across America, seven of whom are approaching the end of their own lives.
N AT I O N A L
S U N D AY, M AY 1, 2 0 2 2
THEGOODKIDS.CO | B3
Walk Before You Run BY A S H TO N H AU F F
“Can you make us a logo?” is something The Good Kids get asked often, and our short answer is always, “Yes we can, buttttttttttt we want to give you so much more than a logo. We specialize in strategic branding that helps you hit those big hairy audacious goals. Branding is a tool to solve business problems. Problems like lack of awareness, low price points, lackluster sales, staffing shortages and more. Our ability to help solve problems is contingent on learning what ails you. What problem are you solving? What’s the “why” behind your company? Who is your ideal customer? Responses to the aforementioned questions help us make logos that solve problems. We design imagery that turns heads, signals quality, inspires sales, encourages employees, and does so much more. Trust us, we get excited about the end product, but the process is too valuable to pass up. Clients who take the time to clearly define their business, identify a target audience, consider their competition and declare their onlyness end up with a logo that works as good as it looks. The Good Kids client journey includes three phases: Ready, Aim and Fire. R E A DY
The first part of the process is brand strategy. A brand strategy is a proactive game plan for how your company can stand out from competitors and build a reputation that resonates with
Branding? C O N T I N U E D F R O M C OV E R
its ideal customers. It’s what helps you get ready for every brand decision moving forward. Business owners often have a gut feeling about their brand strategy. However, it’s rare for a business to have their strategy written down and closely followed. Rather, decisions are made on a whim or companies shoot from the hip. A comprehensive brand strategy helps companies consistently and quickly empower internal teams, communicate effectively with its audience, and grow at an accelerated pace. Strategies provide focused, practical action steps to build a brand owners and audiences love. AIM
With your brand strategy in your back pocket, it’s time to create a brand identity that aims at your specific audience and goals. A brand identity is how you look and how you sound. This is a really exhilarating part of the process because we get to create visuals that communicate what makes your company so dang great. The hard work spent on
Brand strategy can define:
The Good Kids’ branding process.
brand strategy affords us the opportunity to lean into each brand’s unique personality to create a super custom look that will last.
ney. You can use your brand strategy and brand identity to give them a consistent experience from the first time they open your email to Once your brand identity is the moment they enter your defined, it’s incredibly help- shop. ful to have a brand guidelines book that details exactly how R E A DY. A I M . F I R E . to and how not to use the You’ve got this! Building brand. Consistency is criti- a great brand boils down to cal when it comes to building three steps: ready, aim and brands. A brand guidelines fire. Whether you go it alone, book serves as a quick refer- partner with a professional, ence for you, your staff and or do a combination of the your vendors. two, now is always a good time to take a look at your brand’s performance and poAfter all that intentional tential. time and energy dedicated to The Good Kids is always crafting your brand, It’s time available to help businesses to fire your brand into the overcome obstacles in their world! way using our proven brand It typically takes eight process. We’ll here to take a touch points with customers step back, set a target, and to get to conversion, so it’s release your unique offering essential you map out your into the world so you can sit customer journey to see how back and enjoy the success. FIRE
you can most impactfully help them along their jour-
Brand elements include:
* Who you are (mission)
* Who you are (mission)
* Signage
* What you stand for
* Name
* Social Media
* Tagline/slogan
* Staff Uniforms
* Brand Voice
* Menus
* Key Talking Points
* Packaging
* Logo
* Website
* Color Scheme
* Email Templates
* Fonts
* Stationary
(values)
*
Where you’re going (vision)
* Who you serve (target audience)
* What your personality is (archetype)
* How can you compare (market analysis)
* Imagery
Pantone’s Color of the Year BY JAC KS O N M U R P H Y
We’re halfway through the year of “Very Peri,” as declared by the Pantone Institute. A shade of periwinkle, Veri Peri took top honors by Pantone because of its, “Spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.” Pantone describes their color of the year choice as, “A symbol of the global zeitgeist of the moment,” but it also can be seen as a symbol of the power and influence that Pantone has amassed. Pantone was started in the
Brand touchpoints include:
May not portray accurate color.
1950s as commercial printing company M & J Levine Advertising. In the 1960s the ink and printing division, along with its now-famous color matching system, was split off and renamed “Pantone.” Pantone Matching System (PMS) allows printers, designers, and creatives across a multitude of industries to accurately reproduce color across mediums. PMS is
what Pantone is known for and is what gives the company so much influence. According to market research group NPD, Pantone has a hand in the color of roughly half of all garments sold in the United States. Pantone started their “Color of the Year” trendsetting initiative in 2000 when “Cerulean” (PMS 15-4020) was declared the “Color of the Millenium.” Since then, Pantone hosts two meetings annually — in May and November — with representatives from various nations’ color standards groups. According to NPR, a secret
…and so many more!
group of ten people meet in an undisclosed European capital in a room with white walls; so as not to distract from the colors. After two days of presentations and debate, they determine the course of the history of color. Their results are published in Pantone View, which is used by consumer-oriented companies to make color related design decisions and bring relevant products to market. In addition to the companies that follow Pantone’s trend forecast, Pantone has and continues to partner with companies to release products adorned with its Color of the Year, including Lowes, Sephora, JC Penny, and Microsoft.
consistent experiences for customers within a physical shop, online, or scrolling through social media. Over time, consistent experiences turn into memorable moments for customers. B U I L D S C U S T OM E R R E L AT I O N S H I P S
Without a unique brand, companies may never get the attention of their ideal customer. Strategic branding and the consistent use of brand elements creates trust and reliability, which are essential for buy-in. According to research, 81% of consumers said that they need to be able to trust the brand in order to buy from them. G I V E S E M P LOY E E P R I D E
A brand’s influence extends beyond shoppers; it serves to communicate a company’s mission with staff and inspires them to work toward a common goal. When employees know what’s expected of them they can work to meet expectations with pride. If you’re still unsure of what branding is, if you’re curious about the effectiveness of your current brand, or would like to share your experiences with branding visit thegoodkids.co/contact.
S TA T E THE GOOD TIMES
Build Loyalty with Brand Archetypes
S U N D AY, M AY 1, 2 0 2 2
SECTION C
THEGOODKIDS.CO
Their Future Is Bright
BY A S H TO N H AU F F
It’s no longer enough to have the best features or the best product; today’s consumers want to connect on a deeper level with the products they support. Buyers are on a greater search for meaning and desperately need the right type of guide to help them find what they are looking for. The secret of successful brands is knowing who their target audience is and what their target audience wants. It’s important to note that what a consumer wants extends beyond your product or service; their want includes emotional deliverables. Studies suggest that buyers find meaning through control (ability, leadership, innovation) and others choose connection (family, friends, community). Some want to leave a legacy (adventure, rebellion, movements), while others seek enlightenment (truth, morality, freedom). Thankfully, there are 12 universal brand archetypes that align with customers’ emotional needs. Businesses can use the archetype its audience needs to develop their brand personality. Think about it for a second… Are there certain brands you gravitate toward, but can’t quite pinpoint why? Brands that you love beyond the product or service they provide. It’s probably because their story helps you find meaning in a way that fulfills an emotional need. Today we want to help you identify which of the 12 archetypes align with C O N T I N U E D O N PAG E C 3
Skeels’ new brand in use on a vehicle wrap.
S K E E LS ’ R E B R A N D S T O RY R E V E A L E D BY D OT F R A N K
Skeels Electric Co. is a legacy electrical contractor located in Bismarck, North Dakota. The company has been “Making it Work Since 1914.” Originally a small appliance company, Skeels transitioned from retail to service as its primary source of business. Skeels has established itself as a trusted resource for large commercial and industrial projects. While multi-million dollar jobs consume much of their time, they always make room on their schedule for residential construction and repair, and are committed to supporting community events and organizations. Always innovating, Skeels is the only contractor of choice for Tesla charging stations in the state.
Rapid Growth Requires Assistance BY D OT F R A N K
When it came time to scale his business, BisMan Eats founder Phillip Schultz turned to The Good Kids. Schultz is the mastermind behind a booming Facebook group dedicated to supporting restaurants across the state. Schultz started with a small goal: create a space where people could share their dining experiences. Whether it was a quick meal, late night dessert
The Challenge It’s easy for a successful and long-standing company to get complacent. Fortunately, Skeels’ current generation of owners aren’t content sitting still. According to the client, a rebrand was necessary to refresh the 107-year-old business. Coming up with a new identity would be easy, paying homage to the history of a well-known and wellrespected company is what posed the challenge. That and the fact that four family members would be tasked with coming to mutual agreement. The Solutions To help the client navigate change and entertain new concepts, The Good Kids had Skeels go through a Brand Strategy to pinpoint what specific areas in their brand could be refreshed while identifying the areas that should remain to expand upon the company’s legacy. Weekly consultations with
or anniversary dinner, he wanted to hear about the event and was certain others would too. Soon people were posting comments and photos sharing their intimate moments with complete strangers, and then something amazing happened – countless others joined in on the conversation. When the BisMan Eats Facebook Group following breached five figures, Schultz knew he was onto something and his hobby was ready to become a bonafide business. It was time to take the brand seriously so he reached out to The Good Kids. The Good Kids helped Schultz define his com-
all four decision makers were hosted to review historical documents and discuss fresh ideas with the newly identified target audience in mind. This impromptu service proved to be mutually beneficial… it helped Skeels focus on the rebrand and it helped The Good Kids glean ideas and build rapport. The Results The Brand Strategy paved the way for revisions to the Skeels logo and the creation of a Brand Guide to further expand the brand and tell the Skeels story. It was encouraging for the client to learn that a century of brand building wasn’t for naught. Changes to their logo were nominal because data supported the continuation of the wordmark’s general style with the addition of a few subtle changes. In order to C O N T I N U E D O N PAG E C 3
pany’s mission, vision and values. They would serve as a way to ground the growing startup. A survey was administered to identify BisMan Eats audience and to specify his target audience. A review of competing businesses was conducted along with a visual and messaging analysis. After completing brand strategy work, The Good Kids moved onto visual elements for BisMan Eats. The original wordmark was the creation of its founder, who readily admitted to its inadequacy. Mood boards were presented and ultimately paved the way for brand mock ups. Schultz landed on a style C O N T I N U E D O N PAG E C 2
Glow up at Glance salon.
Glambush Makeover BY A S H TO N H AU F F
Our team loves supporting clients doing good things for the community, so we’re excited to introduce you to Glambush by Glance Spa & Salon. Every quarter of the year, the Glance team partners with Boutique 23 to gift a local hero a total Glambush Makeover with a full day of pampering. Not only does the lucky recipient receive a wide variety of beauty services from Glance, but they also receive a new outfit from Boutique 23 so they’re transformed head to toe. To conclude the full day of pampering, the recipient does a big reveal with their family and friends to celebrate. Last quarter the Glambush nominations called for teachers and Ashley Patterson, a kindergarten teacher at Sunrise Elementary, was chosen. In addition to raising her three young children, Ashley and her husband have been raising their niece and nephew while passionately teaching the students at Sunrise. “She has opened her heart and her home with admirable humility. No matter what she has on her plate, she brings her best self to the classroom. She loves her students with the same vigor that she loves her own children,” said Patterson’s nominator. This quarter, the Glambush nomination is currently calling for nurses! Stay tuned for next quarter’s nominee at glancesalon.com/glambushmakeover.
S TA T E
S U N D AY, M AY 1, 2 0 2 2
THEGOODKIDS.CO | C2
Dear Dot Dear Dot: I often hear the response, “I always forget about that place,” when talking about businesses. As a business owner myself, I’m afraid that people feel that way about my company too. Is there anything I can do to make sure they remember me? - Forget Me Not
Weather Forecast Growth
C O N T I N U E D F R O M PAG E C 1
that delivered a minimalist, high-comfort and structured vibe. The lettering in his wordmark was created with a combination of hand-drawn, altered type, published fonts. The latter was chosen to accommodate the creation of additional groups. A meadowlark provides not only a nod to North Dakota, but hits at the popular quip “Eat like a bird.” The fork serves as its perch and provides a cue at the company’s industry. A heart gives the mark balance and communicates Schultz’s goal that the group is committed to positivity and love. Special consideration was made when it came to the color palette. A competitive analysis revealed the proliferation of red and black. To stand out, BisMan Eats was provided with earthy, mid-century color combinations. The brand buildout took about two months. The investment in time and money will serve BisMan Eats well into the future.
The good vibes we’ve been tracking out of south-central North Dakota are projected to continue. Light showers are anticipated in central Alaska.
Marty Sinclair Wins in a Landslide BY B E N B R I C K
Frontier Village has a new mayor. Marty Sinclair ran unopposed in the 2022 election that attracted a record number of voters … three. Jamestown tourism staff and city councilman David Schloegel cast their ballots for the new leader of Frontier Village. The race for a mayor was prompted by Jamestown Tourism’s recent contract with The Good Kids for a facility rebrand at Frontier Village. The tourist stop along Interstate 94 features the World’s Largest Buffalo, period shops, antiques and collectible displays and more. Frontier Village was operated for decades under the direction of a volunteer group. Jamestown Tourism became the site’s new steward and is taking steps to reinvest in the attraction. In addition to completing a brand strategy and refresh-
The Good Kids Win Gold
ing Frontier Village’s identity, the opportunity to develop characters emerged. Plans exist to pencil out a complete family for Frontier, but first the facility needed a leader - specifically a new Mayor with big dreams to welcome guests and guide growth. Here’s what people are saying about the election: “Sinclair is classically handsome, yes his voice is velvety smooth, and yes he can bench press an average American bison but does he have what it takes to keep travelers coming back for more? Uh, of course! Marty’s platform included better signage, a plan to refresh the city’s brand, new shops and interactive activities for an entire family! Mary is fun,
ors,” said Ashton Hauff, The Good Kids co-founder. “Our studio is the new kid on a block full of incredibly talented and tenured peers,” added Co-founder Ben Brick.
BY D OT F R A N K
Local brand studio The Good Kids walked away winners after attending their first ADDY Awards Ceremony. The annual event, hosted by the American Advertising Federation of North Dakota (AAF-ND), recognizes excellence in advertising and marketing across the state.
Marty Sinclair will soon take the post as Frontier Village’s new mayor.
Brick (left) and Hauff (right) with awards.
“While we were confident in the creative quality of our entries, we really didn’t have any expectations of top hon-
puts visitors first, and exhibits a pioneering spirit that respects the history of Frontier Village and all of North Dakota,” said political commentator Ben Brick. “It was rumored that Sheriff Trav L’Moore considered entering the race against Marty. Apparently his campaign concepts didn’t bode well with the locals. Trav started running his mouth about paved streets and some newfangled speed bumps,” said expatriate Jackson Murphy. Expect to see more of the Mayor soon. Plans are underway to erect a welcome sign at the entrance and Sinclair will likely grace the cover of Facebook and make an appearance on Instagram too.
paign category and Best of Advertising Industry Self Promotion for the company’s own rebrand.
To their surprise and credit, The Good Kids received the highest award of the evening, in addition to top tier awards in several categories.
“We feel good about the quality of work The Good Kids creates on behalf of clients,” said Hauff. “These awards are encouraging because they serve as an outside stamp of approval.”
The Good Kids 5lb bag, designed on behalf of Mighty Missouri Coffee Co., received a Gold ADDY in the Packaging Single Unit category. They also received Gold in the Integrated Media Cam-
The Good Kids award-winning projects advanced to the American Advertising Federation’s District 8 awards ceremony where they picked up a Silver ADDY for Self Promotion.
Dear Forget Me Not: It must be incredibly frustrating to spend so much time and effort building a business only to have people “forget” about it. We have many readers who share the same sentiment. We even hear from readers who, despite spending substantial money advertising, still get forgotten. I believe you have a branding problem and if that’s the case, no amount of money will make your company as memorable as it could be. Please reach out to a qualified brand studio to conduct an audit of your logo, fonts, icons, imagery and messaging. Dear Dot: I am terrified of color! I want to add some to my space but I don’t know where to begin. Everytime I walk through the paint department, I walk away with color chips but can’t bring myself to choose any. Please help! - Stuck in Sepia Dear Stuck in Sepia: I hear you. Commitment is hard, especially when it comes to color. Fortunately, there are resources that could give you the confidence to choose. Invest some time reading blogs, scroll through inspirational images online and reach out to a color expert. Many communities have brand studios that specialize in color theory and can offer a consultation.
S TA T E
S U N D AY, M AY 1, 2 0 2 2
10 Ways to Build Your Brand BY B E N B R I C K
There are plenty of ways to build a brand, but here’s a short list that most owners are able to tackle immediately. Tips are in no particular order and are applicable to all industries. 1. Say No - Time is the most valuable resource we have and a well-placed and purposeful “no” can open up weeks of your time. If you know who you are, who you want to serve, and where you are going, you can confidently say “no” even if it sounds like a great opportunity. Newfound time can be invested into your grand plan. 2. Find a Community Asking the right questions to the right people can do wonders for your brand’s future. If there is a business doing it right, don’t hesitate to begin building relationships and asking questions. Most successful people enjoy helping others navigate hard issues. 3. Be Consistent - What you look like and how you sound should be consistent. People invest in what they
trust and trust comes from consistency. Simply maintaining consistent fonts, for example, can set the brand apart in a very subtle way. 4. Customer Service - Do not neglect the people you have. A customer in hand is more valuable than the one you don’t have. Put in the effort to over-deliver whenever you are able. 5. Interact with Your Audience - Who is your ideal audience? Where are their eyes and ears? What problem are they facing right now and how can you help them solve it? Sending a simple survey or email can go a long way to discovering some muchneeded answers. 6. Be Yourself - It can be difficult to put yourself out there because deep down we are all a little insecure, but people crave to see the vulnerable side of you. Shine your uniqueness confidently when it aligns with your brand’s values. 7. Niche - As a young designer, I didn’t dare tell people I was a designer. Every person I know, knows ten designers. Rather, I labeled myself as an “illustrator.” Brilliant right? That simple change made me different and memorable.
8. Know Your Value - If you can’t explain how valuable you are to a customer how will they see you as a good investment? What problems are you helping them solve? What result can your service or product produce? Pinpoint those and talk about it confidently. 9. Give - Generously give away what you’ve learned. We live in a Google and Youtube world where anyone with a camera or a keyboard can give advice. Your advice is probably more valuable than most and reciprocity will do its work eventually. 10. Write - Write down everything about your brand. Without it, you can easily steer away from your uniqueness and fall trap to seeing another business and thinking, “They’re doing it better.” Writing down your thoughts is the best way to find clarity and build an authentic brand consistently over time. The hardest step is the first when it comes to building your brand. You can take the low hanging fruit by ticking off the easiest item on the list or make a commitment to follow all by year’s end. If you need a brand buddy to keep you accountable, drop a line to hello@thegoodkids.co.
THEGOODKIDS.CO | C3
Skeels
BEFORE
C O N T I N U E D F R O M PAG E C 1
look the part we cleaned up some imperfections in the word mark that should say “we see all the details”. The most noticeable change included the addition of a few sharp curves added to the ends of letters. In doing so, The Good Kids emphasizes their second biggest value, innovation which has been a huge part of Skeels’ success since the beginning.
AFTER
“ THE PROCESS FROM BEGINNING TO E N D O F T H E B R A N D I D E N T I T Y / B R A N D S T R AT E GY H A S B E E N A C O M F O RTA B L E EXPERIENCE. WE LO O K F O RWA R D TO W O R K I N G W I T H THEM ON FUTURE BRAND CONTENT C R E AT I O N .” -DREW FLURER In addition to the logo, other brand components were created to communicate the brand. Supplemental colors were added to bring a modern touch to the timeless Skeels’ Blue; a new, classic font was chosen; a crest was created for social media and merchandise use; and a mascot named ‘Barlow’
Archetypes C O N T I N U E D F R O M PAG E C 1
your business’ brand personality (and customers’ desires) so that your business can build that same deep brand loyalty you feel for others. What are the 12 brand archetypes? The 12 brand archetypes were created by Swiss psychiatrist Carl Jung in 1919. Jung discovered that all humans have one dominant trait that leads to their behavioral patterns, desires, values, and motivations. He further found that there are symbolisms, as old as time, that represent these same qualities. Consider the ways a magician represents awe, innovation, and wonder; how an explorer represents adventure and the great unknown. Each of the 12 archetypes has a distinct personality with its own set of characteristics, motivations, fears and goals.
was designed that conveys the company’s light-hearted nature and family-centric style. The Skeels rebrand was released in October 2021 with a very warm reception from their audience. Skeels continues to grow their business and is well prepared to build upon its brand for another century.
The archetypes are universal and eternal. They represent humanity’s fundamental needs and help satisfy our search for meaning. Leveraging Jung’s archetypes as a part of your brand story is an incredibly powerful way to connect with your target audience. Why are brand archetypes effective? The brilliance behind the brand archetypes is that they are understood across cultures and generations. Great heroes transcend time like Hercules in Greek mythology to modern day Muhammad Ali. When a business or brand embodies a consistent archetype, it helps customers quickly identify their place in the company’s story and bonds them to its mission. Suddenly the color gold represents authority, power, and strength and things like a boxing mitt signifies hard work, strength and perseverance.
FINANCE THE GOOD TIMES
Brand ROI FYI BY A S H TO N H AU F F
We’ve become trained to consider our investment in about everything in the form of its ROI or return on investment. From binging the latest episode of Bridgerton (Is Netflix worth $9.99 per month plus half of my waking hours?) to common office purchases (Is faster and more efficient work worth this $1300 new laptop?) time and money spent is vetted against a return. So what is the ROI of branding? It depends. Strategic branding applied consistently delivers the highest return. The best brands realized gains across three areas: the market, customers, and staff. ROI IN THE MARKET
When you invest in building a reputation/brand, the effects on the market value of the company skyrocket. A 14-year study by McKinsey & Company showed that topranked brands outperformed the competition’s return to shareholders by 74%. In addition to increased profits, other benefits of branding include a stronger barrier-to-entry for competing companies, increased sales growth and the ability to charge a premium price. A study by Millward Brown found strong brands commanded a 13% price premium over weak brands. R O I W I T H C U S T OM E R S
An investment in branding pays some of the highest dividends through customer satisfaction. Thoughtful and consistently applied branding not only appeals to customers, it’s expected and pays. A report by Yext and Forbes Insights found that 60% of customers expect brands to provide consistent information across online platforms - be it their website, third-party sites or social media platforms. Lucidpress discovered that consistent presentation of a brand has been known to increase revenue by 33%. Branding ensures that a company’s values are shared and incorporated into the customer experience. Time and money spent on building your brand values is well worth it. More than ever be-
S U N D AY, M AY 1, 2 0 2 2
fore, customers are attune to values. According to Attest, 70.6% of consumers would stop buying from a brand that doesn’t operate in a way that matches their personal values. R O I W I T H S TA F F
Last but not least, there’s the internal return of investing in a brand. Branding promotes transparent and consistent communication that builds trust and an attractive office culture. It’s no surprise that the most popular brands attract customers and employees. People want to shop and work there. Wellbranded companies attract better employees, can count on referrals that lower the recruitment costs, build loyalty with the current team that contributes to retention, and reduces costs associated with training, and ultimately empowers employees to promote the company subconsciously, which is the best kind of advertising - free.
SECTION D
vision and values and appeal to a specific audience. Existing companies are either investing in brand activation, performing a brand audit or engaging in a rebrand. Activation is putting your brand to work through advertising and marketing. Brand audits are a way to gauge the effectiveness of an existing brand. Rebranding is making minor adjustments or a complete overhaul to a visual identity. Wise investors remind us to make consistent deposits and to avoid rash decisions. Those recommendations bode well for brand investments. Earmark funds to support your brand efforts and consistently measure your brand. W H AT T O M E AS U R E
Measuring a brand, like measuring happiness, isn’t always easy or straightforward. Thankfully there are a multitude of metrics and studies that prove branding can be measured and that branding is one of the best investments a company can make. M E AS U R I N G M A R K E T R O I
W H AT T O S P E N D
The ROI of branding is real and documented, but it can still be hard to write the check for a service you’re unfamiliar with. When it comes to how much to spend on branding you can turn to industry standards. But first, change your mindset. Businesses that consider branding an investment rather than an expense have a better experience. Like every other investment, the amount to invest in branding depends on how soon you expect to realize a return and your current financial circumstances. Industry standards suggest companies should invest 10-15% of their budget into branding. If you’re a startup, investing in your brand begins with creating a brand strategy and visual identity. Brand strategy answers who, what, where and why questions about your business. Visual identity addresses how. It’s important for companies to spend time on their business basics before beginning visuals. A logo, icon, colors and fonts should be created to convey a company’s mission,
To actively measure the ROI of these for your company, you can review price points in comparison to the market, analyze lead metrics or sales reports, and do an overall brand audit to see how customers view your brand compared to its closest competitors. M E AS U R I N G C U S T OM E R R O I
To actively measure the ROI with customers, you can review the total number of customers, number of recurring customers, the average amount spent per customer, the company’s net promoter score, time spent on a website, email open rates, and consumer reviews. M E AS U R E S TA F F R O I
To actively measure the ROI within your internal team, you can review employee retention, money spent recruiting new employees, and number of new hire referrals. You also can gauge employee happiness via internal surveys. For additional information about how an investment in branding pays off, read client case studies online at www. thegoodkids.co/casestudy.
Handy Dandy Net Promoter Score BY A S H TO N H AU F F
There’s a nifty new tool companies can use to gauge customers’ connection to their brand - the Net Promoter Score or NPS. Developed in 2003 by Bain and Company, the NPS is a singular survey question any business can ask its customers. Responses to the question, “On a scale of 0 to 10, how likely are you to recommend our business to a friend or colleague?” are used to determine whether a customer will sing your praises or rail on your products and services. NPS is used by millions of businesses to measure and track how they’re perceived by their customers. Because of its reach, there are helpful benchmarks to see how one company stacks up against its peers. Customers fall into three NPS categories: Detractors are most likely to speak negatively about a company. Passives won’t speak negatively or positively about a company. Promoters are most likely to give rave reviews about a company. The categories align with the zero to 10 scale of the survey question. When asked how likely they are to recommend a business, respondents who chose a number between zero and six are detractors; those who answered between seven and eight are passives; and respondents that picked nine or ten are promoters. It’s beneficial for businesses to see how many customers fall into each category. Additionally, businesses can get a final score to determine their appeal. The NPS is calculated by subtracting the percentage of detractors from the percentage of promoters. For instance, a company polls 100 customers. Twentythree are detractors, 13 are passives and 64 are promoters. Their NPS is 41 (64 minus 23).
THEGOODKIDS.CO
Based on its score, that business is average. With that insight, it can work to identify reasons people are ranking it low and work to improve its products, services and experiences. The Good Kids includes the NPS question in every survey it creates for clients. It’s insightful in the moment and can be leveraged to initiate impactful change. A fast and affordable way to discover your score is to send an electronic survey to customers. Another option is conducting a brand audit. Visit www.thegoodkids.co/ brandaudit for details.
NPS Rankings –100 - 0 People interacting with your product or brand are having a bad experience. They are not happy and are telling others to avoid you. 1 - 30 This is an acceptable range. You have slightly more promoters than passives and detractors. Companies in this range have a lot of opportunities to improve. 31 - 50 This is where most companies tend to live. A company in this range values quality customer experiences. 50 - 70 A company in this range is doubling down on customer experience and it shows. Some of the most beloved brands have an NPS in this range. This range includes a larger than average number promoters that share positive experiences with personal networks. 71 - 100 This is the Holy Grail of NPS, and rarely attainable. A company with a score in this range is considered one of the absolute best in its industry.
M E E T T H E S T R AT E G I S T
Ashton Hauff
SPORTS THE GOOD TIMES
S U N D AY, M AY 1, 2 0 2 2
BY JAC KS O N M U R P H Y
These brands have fans divided. Nothing engages audiences more than tribalism, and this extends to brands too. It can be argued that some of the success these brands have enjoyed can be attributed to their percieved rivalries. Here, we take a dive into some statistics that may help us shine a light on which brand is inching ahead.
BY JAC KS O N M U R P H Y
Launching a new brand can be a daunting endeavor, but sending out your star players gives your brand the best chance of bringing home the gold. Which elements of a brand should be on your starting lineup? Which ones should you bench? NIKE
A D I DAS
Started 19 6 4
19 4 9
Market Share 43%
17%
Market Cap $ 2 61. 8 B
$54.6 B
Revenue (2018) $ 3 9. 2 B
APPLE
$ 2 6 .1 B
Started
T H E Q U A RT E R B AC K - B R A N D S T R AT E GY
1975
Desktop OS Market Share 16%
74%
Market Cap $2,775.3 B
$2,14 4 .1 B
M A RV E L
Revenue (2021) $378.2 B
$16 8 .1 B
There’s no “I” in team, and while a logo may be the most visible aspect of a brand, the logo and the entire visual identity can’t be effective without strong brand strategy to back it up. Brand strategy informs brand identity; a successful brand requires a full team, not just a logo. Brands that lean into their “onlyness” can focus on scoring touchdowns, not worrying about defending against the perceived competition. Therefore we’ll focus on the offensive lineup of our brand team.
MICROSOFT
1976
THEGOODKIDS.CO
The Essential Brand Starting Lineup
Rivalries: The Latest on Bitter Brands
Want to share your opinions on these brands? Give us a hollar. @thegoodkids
SECTION E
DC
Started 19 3 9
19 3 4
Movies (since 2000) 53
21
Brand strategy is the star quarterback of a brand’s team. It uses its strategic knowledge to make the calls about what the rest of the team should be doing. It knows whether going deep for a long pass aligns with
the target audience’s wants, or whether it should employ a QB sneak to advance the line of scrimmage. (Can you tell I love football and watch it every night?) Brand strategy can encompass a wide range of strategic elements, including mission, vision, values, onlyness, target audience and more.
astic supporters. Messaging is the player that receives a pass from strategy and runs it into the end zone to score. This wide receiver of the branding world includes tone-of-voice, positioning, and key talking points, among others.
OFFENSIVE LINE - VISUAL ELEMENTS
Brand Guidelines give direction to your brand; they make sure all players are following the strategy and executing plays to plan. If there’s a change on the field, the brand guidelines uses its knowledge of the players and the game to create a plan on the fly that still aligns with the overarching vision and goals of the brand.
Elements of a brand’s visual identity make up the team’s offensive line, the center of which is your brand’s logo. The other players on the offensive line can be made up of colors, fonts, patterns and photography. These players rush out and make room for the brand strategy to shine. They’re often the first touchpoint that a person has with your brand, and are a huge part of the team. The visual elements of a brand all need to align with the strategy set forth by the quarterback to be fully effective. WIDE RECEIVER - M E SS AG I N G
Messaging is an important element of branding that can convert people who otherwise wouldn’t give your brand a second thought into your brand’s most enthusi-
T H E C OAC H - BRAND GUIDELINES
Strategy, visual elements, messaging and brand guidelines come together to form a brand’s starting lineup. Together this team is well prepared to tackle the challenges that a new brand will encounter. If it seems overwhelming, don’t sweat. Brand studios like The Good Kids are experienced with, and dedicated to, drafting lineups that align with company goals. Visit www.thegoodkids.co/about for more information.
Public Preference (2017) 41 %
17%
Box Office (2000-2020) $36.4 B
$ 10 . 5 B
2021 N E T P R O M OT E R S C O R E B E N C H M A R KS 1. CONSTRUCTION, ENGINEERING.. .... -1
8. FINANCE. . ...................................... 37
2. ENTERTAINMENT.............................21
9. HEALTHCARE.................................. 40
3. INTERNET TECHNOLOGY................ 23
10. PROFESSIONAL SERVICES . . ........... 40
4. FOOD............................................ 28
11. EDUCATION.................................. 45
5. MARKETING. . ................................. 28
12. RETAIL.......................................... 48
6. SOFTWARE. . ................................... 32 COCA-COLA
7. E-COMMERCE................................. 37
PEPSI
Started 1886
18 9 3
Market Share 42%
30%
Market Cap $26 8.4 B
$2 2 9. 3 B
Revenue (2021) $3 8. 7 B
$2 5 . 3 B
S TA R B U C KS
DUNKIN’
Started 1971
19 5 5
Locations (2022) 30,000
13 ,0 0 0
Market Cap $ 75 . 6 B
$6 B
Revenue (2019) $26.5 B
$ 1. 3 B
N E W TO N PS ? S E E PAG E D 1.
COMICS
S U N D AY, M AY 1, 2 0 2 2
THEGOODKIDS.CO | F1
C R O S SW O R D P UZ Z L E K E Y
F R O M PAG E B 2
M E E T T H E A RT I S TS
“
”
Ben Brick
Jackson Murphy W R I T E YO U R OW N C A P T I O N A N D S H A R E I T W I T H U S . @ T H E G O O D K I D S
ABOUT US Established in 2022, The Good Times is the official newspaper of The Good Kids Brand Studio. Published every so often at 318 W Broadway Ave., Ste. 1, Bismarck, ND 58501. Not a member of The Associated Press.
MEMBERSHIP OFFERS Influencer membership offers available at thegoodkids.co, including those advertised through our email promotions, on-site messaging, social media and any external means of promotion. AUTO-RENEWAL, CANCELL ATION, AND REFUND P OLICY Recipients of this newspaper will receive all future issues. You may refuse additional issues at any time,
and receive a full refund for any amounts you have prepaid beyond the date you cancel. Cancellation requests must be in writing and delivered to The Good Times care of The Good Kids.
CLIENT INQUIRIES 701-595-0202
LET US HELP Call The Good Times at 701-5950202. Office hours are 9 a.m. to 5 p.m. weekdays, unless otherwise noted. EMAIL hello@thegoodkids.co
BRAND INFLUENCER CLUB 701-595-0202
BILLING QUESTIONS This is a free newspaper. You shouldn’t have billing questions.
C O M P L A I N TS 1-800-CALL-KAREN
P L AC I N G A N A D To place an ad, call 701-595-0202
or email hello@thegoodkids.co.
CORRECTIONS If you spot an error that significantly changes the meaning of any Good Times story, call the complaints department. MANAGEMENT Ashton Hauff, Publisher Dot Frank, Copy Editor/Advertising Ben Brick, Graphics/Editorial Jackson Murphy, Graphics/Editorial
CU T O U T T H IS P O ST E R AN D H A N G I T I N YO U R WI N DOWLE SS CU BI CLE TO STAY PR O DU CT I VE ! I ME A N , U H, MO T IVAT E D.
S U N D AY, M AY 1, 2 0 2 2
CL ASSIFIEDS
FACEBOOK. . ...................................... THEGOODKIDSCO
CALL OR TEXT........................................... 701-595-0202 EMAIL................................ HELLO@THEGOODKIDS.CO WEBSITE................................. www.THEGOODKIDS.co
THEGOODKIDS.CO
GOOD
kids
INSTAGRAM.. .......................................... THEGOODKIDS LINKEDIN . . ........................................... THE-GOOD-KIDS