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2022
The Grinch
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“Rules are made to be broken.”
The Grinch can be reclusive, cold, and aggressive. Deep down they want to share their perspective with the world and are willing to bend and break the rules to do it. Grinches question tradition and unapologetically disrupt to share their wisdom with the world.
01 FEARS
Individualism Sabotage Being Right
Rejection Whoville Being Wrong
“All by Myself” by Eric Carmen
Denounce Status Quo GIFT:
Liberation STRATEGY:
To disrupt or destroy. To bring change.
02
DRIVES
THEME SONG
LIFE GOAL:
BEST QUALITIES
WORST QUALITIES
Original Wise Loyal
Petty Offensive Closed-minded
COMMON INDUSTRIES
BRAND VOICE
Waste Management Dept. of Motor Vehicles Parking Enforcement
Aggressive Direct Disruptive
T
Maybe Christmas (HE THOUGHT) Doesn’t come from a store. Maybe Christmas perhaps means a little bit more. – The Grinch
CHEERS TO A LITTLE NAUGHTY AND A LITTLE NICE.
Here I present a most friendly reminder, to steal our free brand personality finder. An archetype helps you consistently share; consistency leads to clients who care. But then, say perhaps, some don’t even bother? At least you can say you’re an authentica-tau-bleur. And that’s worth a lot to you and your guests; to know what you’ve shown is you at your best.