Critiquing An Early-Stage Concept is the opportunity impactful?
reviewer: team/venture under review:
concept
idea
hunch
target customer (C)
_ /10
Is it clear who is the customer? Is the market size sufficient and growing?
Are the scenarios clear for users, buyers, others?
value proposition (VP)
_ /10
Is the value proposition clear & compelling? (i.e. need, problem, opportunity)
Is the value prop. there over competitors, substitutes?
growth enablers
_ /10
comments
Are the supplier and partner situations favorable?
is the opportunity feasible? offering & tech (OT) people on the team (P) resources
_ /10
Is the offering very clearly articulated? Is any core tech suitable/available?
Is the visual representation convincing?
_ /10
Do core team members have relevant skills and prior experience?
Do any additional contributors have incentive to join (vs. do on own)? Does the venture have key strategic resources? (i.e. that are valuable, rare, costly to imitate)
_ /10
is the opportunity inspired? (this category applies to the pitch)
_ /10
Did the team members display passion? Do they inspire confidence?
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