how reach/message?
The Value Messaging Doodler
why they care?
This doodler is to help you dig deeper on the key value proposition(s) for each person with a stake in your opportunity. Use it to improve your model and refine the messaging for your pitch. You could also use it as a crude tool for creating a communications plan.
theinnographer.com
who?
To download and print copies of this doodler, visit: www.theinnographer.com/toolkit/
This work is licensed as part of the DIY Innovation ToolkitTM under creative commons: http://creativecommons.org/licenses/by-nc-nd/2.5/ca/