The Big Idea Labs Traction Studio Goals This is the second of the two workshop sessions. The goals are: 1.
To review the basics of Deliberate Opportunity Design and Idea Modeling
2.
To experience the critique/design cycle in detail, including three powerful new tools
3.
To improve your own concepts
4.
To set the stage for the next steps in the CYBF process
Agenda Times are approximate and may change depending on the awesomeness of the conversation: 9:00 – 9:20
Welcome back and your challenge
9:20 – 9:40
How to lead a critique/design studio
9:40 – 10:40
Group critique/design sessions + modeling the tools: • • •
The Value Curve Doodler The Value Proposition Messaging Doodler The Customer Scenario Doodler
10:40 – 11:00
Break
11:00 – 12:00
Workshop
12:00 – 1:00
Lunch
1:00 – 1:40
Let’s go deeper
1:40 – 2:00
Your next steps and engaging with the CYBF process