Your Idea
your name: name of idea:
2. what are you offering?
1. who are you?
5. what are your distinctive competencies?
3. who are you offering it to?
4. why do they care? Distinctive competencies contribute to your capability to add value, and are at the same time: + valuable and visible to the customer + rare among solution providers + superior to those of competitors + costly for others to imitate
the innographer
Seek the top right corner of this chart:
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high
impact
feasibility
high