Letter from the creators
We created this portfolio with outdoor activities and lifestyles at the forefront of our minds. As we discussed both the trends and the products that manifest them, we realized that the best of them created a sense of possibility of adventure.
Today we all want to create experiences that let us explore, experiment, create and challenge ourselves not just inside of our homes and kitchens, but outdoors as well. For some, outdoors means the backyard or the front porch. Others envision a tent or cabin, a lake or beach, a trail with a backpack or car with a bike rack.
Wherever outdoors is, experience and adventure await, and all that’s needed to bring them to life is US and the right gear, of course.
At domestic and international markets we continue to see so many great outdoor lifestyle products that we’ve dedicated an even larger portfolio to the topic this year. On the following pages you’ll find products that capitalize on both tradition and technology, helping consumers bring adventure to life whenever and wherever they find it.
Tom Mirabile Principal, Springboard Futures Consumer and Lifestyle Trend Strategist, HomePage News
Dawn Evans Creative Director,
News
Index
HomePage
InSight Trend
Trust is Everything
Reputation Matters
Expert Perspectives
As consumers continue to embrace outdoor living, which home product categories present the most likely opportunities for growth?
Joe Derochowski VP, Home Industry Advisor, Circana
Like peanut butter and jelly, outdoors and entertaining are a great match. Consumers are definitely looking for ways to connect with others and connect with nature, so we are seeing entertaining growing whether indoors, outdoors, at home, camping or tailgating. In addition, with warmer weather consumers are also spending more time making meals and connecting with others outside. Needless to say, innovations and solutions in outdoor living and entertaining will find a welcoming audience with consumers.
OUTDOORS AT HOME
Trend: Living Inside-Out is the New Ideal
Helped along by a post-pandemic sense of liberty, consumers are taking every opportunity to enjoy the fresh freedom of their own backyards. However, standards have evolved new expectations and desires mean bringing indoor style, simplicity, and performance to the outdoors.
Think stylish and sturdy, modular and multifunctional, wireless and weatherproof. Even indoor/ outdoor versatility adds new value and experience.
The following selections prove that ease and flexibility are at the core of the Inside-Out lifestyle trend.
Dining suite with lamp, hanging chairs and teak table
Right: Portable fire pit, wood-burning, smokeless technology.
Shown in bronze metallic.
Below: Metal fire pit surround (sold seperarately)
SKYLINE DESIGN
Horizon Pergola
SOLO STOVE
Bonfire 2.0
LE CREUSET
Alpine Outdoor Collection
Left to Right: Enameled cast iron skillet, pizza pan, square pierced grill basket
LE CREUSET
Outdoor Grilling Tools 3-Piece Set
WEBER
Genesis S-315 Gas Grill
Stainless steel, 3 burner liquid propane; Weber Crafted cooking grates (sold separately) expand grilling capabilities to include: a pizza oven, griddle, Dutch oven, and more
REDUCE
16oz Saltini Tumbler with 360º Sip Lid
Available in 6 colors
From the 2024 collection of oversized hardwood serving boards
Marcel Barbeque Grill
Rust-proof recyclable aluminum; operates on charcoal or wood and serves 10-12. Available in 12 colors. Shown in: Reseda and Sunflower
Bubbles Outdoor & Indoor Furniture Collection Powder Coated Steel
Soft Spot Solar Circular Lanterns Solar/USB chargable, indoor/outdoor, weatherproof, stain resistant, non-slip finish
DOBRO
OFYR
Tabl’O
Tabletop coconut briquette grill
ROSENDAHL
38%
of consumers plan to buy a full-size grill in the coming year
Consider the opportunity this presents in other outdoor accessories such as grilling and serving tools.
Expert Perspectives
How has social media influenced the way we spend leisure time outdoors?
Adrian Bredeson Co-Owner, E-Power Marketing
The pandemic brought more consumers outside, and social media kept us connected. Social platforms continue to reshape outdoor culture through the sharing of experiences, inspiring adventures, and showcasing diverse perspectives, Social media keeps us more connected, more inspired, and more likely to try new activities than ever before. In turn, this drives demand for new outdoor experiences and products, fueling a cycle of adventure!
TOVOLO
2-piece prep and serve tray set
CHARLIE OVENS
Left to Right:
Outdoor Charlie Charcoal Oven
Shown in honeycomb
Outdoor Tabletop Oven and Charlie Oven Base Cabinet
Both shown in beetroot
HELLERWARE
The Max Dinnerware Collection by Lella & Massimo Vignelli
Melamine and polystyrene
SOPHISTIPLATE
Modern Optic Beverageware
Clear acrylic; dishwasher safe
GIBSON HOMEWARES
Pastel Collection
Hand painted acadia wood accessories
RIFLE PAPER CO.
Garden Party Collection by Wallovely Melamine tableware and serveware
TWO’S COMPANY
Set of 3 fern ceramic serving bowls
With collapsible wooden table and 4 each porcelain dinner plates, glass goblets, stainless knives, forks and spoons
CILIO
Ponza Willow Picnic Basket
TWO’S COMPANY
Set of 3 glass bowls with hand-woven
rattan lattice
RÖSLE Pineapple Cutter Pro
COUTURE JARDIN
Pavillion Collection
Customizable, modular and interchangable outdoor furniture
Portable party raclette, griddle and grill
HAMILTON BEACH
RISOLI BBQ
Die cast aluminum non-stick grill cookware (a) FingerGrill for small bites and appetizers (b) Large OvenGrill for Grill, Stovetop or Oven, (c) Bizona Dual Grill and Griddle (d) Two-Handled Perforated Paella Pan
(a)
(b)
(c)
(d)
LODGE
Oven-to-table 10 ounce triangular cast iron mini servers
Cordless LED lighting with woven water hyacinth shades
ZAFFERANO Poldina
Cowboy hat chip and dip
Cowboy boot divided wooden serving tray
A-Collection
Indoor/outdoor furniture and accessories in powder coated steel
TWO’S COMPANY
Set of 2 hand-crafted sea grass and rattan decorative serving trays
ZONE DENMARK
HOFATS
Expert Perspectives
How do you see outdoor lifestyle trends affecting home product development and consumers’ expectations?
Michelle Lamb Founder and Editorial Director
Trend Curve™
Trends in outdoor living mirror those for interiors more closely today than ever before. Case in point: Color. Whether the item is a hiker’s water bottle or an outdoor seating collection, use of trending colors from home décor is increasingly the norm. Expectations for comfort are shifting, too. That’s why fully upholstered sectionals, sofas and chairs that mimic their indoor counterparts are gathering momentum. Another example: folding chairs with adjustable padding, cup holders and storage, still lightweight and collapsible to fit a backpack or beach bag. High style convenience is also key. From fashion patterns on unbreakable tableware and multi-functional picnic baskets to elegant patio heaters and cordless, portable lighting. Consumers are opting for products that make outdoor living easy and trend-right.
GREEN
Italian Summer Collection
100% flexible, reusable, sustainable silicone
The
PORTER
Flower&Lemon by Wallovely
Melamine dinnerware, serveware and flatware
Madras Entertaining Serveware Collection
Handmade and lacquered mango wood
GUZZINI
Gifting
PRODYNE
Party chiller tub
PRODYNE
Above & Below: Charcuterie On Ice
Multi-functional acrylic server
GENUINE FRED
Good Measure Recipe Glasses
Glasses for: whiskey, vodka, tequila, rum, gin and hangover recipes; 7 recipes on each glass
TWO’S COMPANY
Rustic Edge
Set of 2 wood serving boards, hammered iron handles
TALISMAN DESIGNS
Corn Stripper
KESPER
Salad and serving bowl with fitted FSC certified bamboo lid and inset servers
STANLEY
Quencher H2.0 FlowState Refresh Collection
Available in 30 & 40oz capacities
DAYGLOW
Mini Ice Cylinders Squeeze and release
CRUSHGRIND DENMARK
Billund Grinder Collection (Series)
Grinds both salt, pepper, dried herbs and most spices
AT HOME OUTDOORS
Trend: Remedies for the Road Warrior
For many, spending time in the great outdoors is, well, second nature. In fact, a growing appreciation of nature has drawn many to outdoor explorations; camping, glamping, hiking and biking are among the most popular solitary and group activities.
But our lives away from home don’t end there. We’re also back to commuting as well as traveling for work, school, vacations, and a host of other activities with family and friends.
Each of these, whether a chore or a choice, has its own set of challenges and demands. As consumers, we regularly seek new and improved product solutions to ease those pressures. We want less work, less mess, less waste. We need more simplicity, more functionality and even more fun.
Here are some of our trending favorites to smooth life’s journeys…
MR. BAR-B-Q Cut & Catch Board Grill side cutting board
Expert Perspectives
How has the consumer’s renewed love of the outdoors affected the assortments retailers are creating?
Julia Higgins Chair, Gift & Home Trade Association Director of Sales, Two’s Company
Consumers want to bring more indoor functionality and decor themes to their outdoor spaces, this has increased demand for decor and entertaining products with an indoor-inspired aesthetics. That said, items with natural fibers like sea grass and botanical motifs like ferns are popular. Consumers are also drawn to products that create an indoor-outdoor entertaining vibe even in seasons when it isn’t practical to entertain outdoors. This trend blends outdoor charm with the comfort of hosting and relaxing indoors at home.
53% of consumers surveyed say brand is extremely important when buying barbeque and grilling equipment and tools!
Take It To Go
Making food at home to bring on our commutes, road trips, picnics and social gatherings is driving demand for food storage products.
Making the entire process faster and easier should be a core objective.
Expert Perspectives
The focus on outdoor living and entertaining has continued to expand since the pandemic. What should the home and housewares industry be doing to ensure continued interest and engagement from consumers?
Paul Cosaro CEO Picnic Time Family of Brands
I feel strongly that the home and housewares industry needs to double down on its consumer focus. What better way to engage someone than to take the time to truly understand their wants and needs? There is so much data available to the industry and yet sometimes it feels like we’re still trying to fit a square peg into a round hole. Instead of telling them what they want, we need to ask the right questions, listen to what they have to say, and then deliver.
Easier said than done, but as a consumer myself, that’s what I’m looking for.
BentoDISC
Top rotates to reveal 5 storage compartments; 3 sizes available: snack, meal, entertaining
CHILLY’S
CHILLY’S
4 piece stainless personal flatware set in slim aluminum case
Series Two Duo
Insulated water bottle with alternative flip lid. Available in 500 ml and 1 litre. Shown in Rose, Abyss Black, and Lichen
CARL OSCAR
HEATSBOX
Battery powered and portable for hot meals anywhere, anytime
BLACK + BLUM
Top and Above: Food Flask and Lunch Bag
KLEAN KANTEEN
Rise Food Box Collection
18/8 stainless and silicone, nestable with removable dividers; MW, Oven, DW Safe. 10 oz. Snack, 23 oz. Lunch, 34 oz. Meal, 55 oz. Big Meal
[Road Raves]
SERVED
Vacuum-insulated stainless serving bowls and pitchers
Adventure To-Go Food jar and spork; 36 oz
All-day and all-terrain wheeled cooler (Shown in
YETI Roadie 48
Core Red)
STANLEY
PICNIC TIME FAMILY OF BRANDS
Frontier Insulated Picnic Backpack for 4
Insulated backpack/cooler; includes 4 white 8 in. melamine plates, 4 each stainless, knives, forks and spoons, 4 acrylic tumblers, salt and pepper shakers and a stainless steel waiter’s corkscrew
BRADSHAW GoodCook Everyware
Left to right: Bento Boxes and Lunch Set
[Trail Grazers]
Build-a-Board Portable Snacklebox Locking bamboo cutting and serving board lid
PLANETBOX
4-Compartment
Left: Launch Stainless Steel Larger
Youth Lunch Box Set
Right: Rover Stainless Steel 5-Compartment Youth Lunch Box Set
HELINOX
Lightweight backpack portable beach chair
LAY & STAY Summer Breeze Beach towel with sand anchors
IGLOO
Trailmate Journey 70 Qt Cooler
Oversized smooth-ride wheels, THERMECOOL eco-friendly insulation, secure accessory slots, hidden serving tray, telescoping double-trigger handle
Crossbody thermal tote; 2 sizes food jars with soft touch grip; shown in olive green
GENTLEMEN’S HARDWARE
Cheese and wine multi-tool with 8 functions: 4 cheese blades, can opener, fork, corkscrew and bottle opener
RYOBI 18-Volt ONE+ Cordless misting fan
ASOBU
Green Buddy
Pet water bottle with onboard food and water bowls
JINLICTE
Portable USB Charging Misting Fan
Rechargable, cordless with a built-in long lasting battery and 600ml water tank
Vibe Collection
5.5 Foot portable beach umbrella
ONIVA
WEBER
Grill ‘n Go Light
Battery powered multifunctional motion-sensored LED grill light
CUISINART CGG-360
Chef’s style portable tabletop grill
STANLEY
All Day Slim Bottle Easy filling and cleaning, removeable leakproof collar
2024 Collection New Neutrals palette with metallic accents
S’WELL
Explorer Collection
Nature inspired palette
EQUA
Gifting
CILIO
Beach 80 in. picnic blanket, flannel with rubberized and water-repellent reverse
AEROPRESS
Go Plus Coffee Maker
STANLEY
IceFlow Flip Straw Tumbler
zester, garlic crusher, peeler, carving fork, stirring spoon,
SUCK
Trend: Daily Dopamine ALL-IN FUN
With the Dopamine Dressing trend in full swing, and Dopamine Décor following close behind, Dopamine Dining seems like a natural next stage. At the core of all three trends is the goal of evoking positive emotions, boosting our moods and making us happy. In the process, we nourish both emotional health and creativity.
Still, mapping a course to the consumers’ happy place can be challenging, since triggers vary from person to person. The key is staying focused on the most frequent mood elevators: nostalgia, humor, cheerful color, and products that encourage socializing with friends and family.
What follows are some of our favorite trend-worthy pick-me-ups.
POLSPOTTEN
Undressed by Esther Hörchner Set of 4 hand decorated porcelain bowls with spoons
DOIY
Kitty Ginger 4 pc stacking glass tumbler set
BLUE Q
Dish towels in prints and woven jacquards, 100% Cotton
CORKCICLE
Cold Cup XL
30 oz. capacity, insulated 12 hours cold
Left to Right: Dragonfly, Berry Punch, Dopamine Floral
ASOBU
Bestie Bottles
Soft, interchangeable silicone heads; keeps drinks cold for 24 hours/hot for 12
DOIY
Blue Koifish
4 pc stacking glass tumbler set
SUCK UK
Legless Corkscrew
Bottle opener and multifunctional bar tool
WINKEE
Handmade drinking glasses
Diver, Octopus, Dolphin
TAYLOR’S EYE WITNESS
Rainbow Collection
Kitchen tools and cutlery featuring non-stick, heat and stain resistant soft touch silicone
WINKEE
Unicorn Tea Infuser
Coming Clean
We love to eat...but cleaning up is low on the list. Cited by consumers surveyed, clean up time + effort ranked highest in challenges to preparing food on a regular basis.
Source: 2024 Value Equation Index ©2024 Springboard Futures, HomePage News, Project Partners Network and The Trend Curve
Expert Perspectives
Why has humor become such an important part of gifting and entertaining?
Winsor Pop SVP Business Development, FRED & FRIENDS
Humor has become essential in gifting and entertaining because it fosters connection, joy, and memorable moments. A funny gift or clever touch breaks the ice, expresses personality, and uplifts moods in stressful times. Humor resonates universally, transcending barriers of age and background. It adds a playful twist to the everyday, turning practical items into sources of fun while celebrating nostalgia and shared experiences, making life’s moments more joyful. Because nothing says “I care” more than a wine stopper shaped like a hot dog.
GENUINE FRED
Mix Stix
Beechwood drumstick cooking and serving spoons
^ PIKKI
KIKKERLAND
Rockin Guitar
Beechwood cooking/serving spoons and spatula/turner
12 in record chopping board with bamboo laser engraved grooved side for serving, flat reverse for cutting and chopping
SUCK UK Rockstar Guitar bottle openers
Hand painted ceramic bowl, vase, salt and pepper shakers
DONKEY PRODUCTS Hungry Hippos
Fridge lunch box with alphabet stickers for personalization
Mon Cherry Measuring Spoons and Leaf Egg Separator
Fun & Funny Oven Mitts Insulated, 100% cotton
BLUE Q
OTOTO
UP NEXT PORTFOLIO 7: Forces of Nature
A look at how consumers’ love of natural elements and themes is impacting product design, form and style.
Exhibitions Index In Market Order:
