Appliance Retailer April-May 2023

DISHWASHERS

RENOVATIONS KEEP

DEMAND STRONG

FOOD PREPARATION

MIXERS AND BLENDERS

DRIVE SALES

LAUNDRY

ENERGY EFFICIENCY REMAINS PRIORITY

BENCHTOP COOKING

AIR FRYERS GAINING MORE TRACTION

SUSTAINABILITY

A DEEP-DIVE INDUSTRY REPORT

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BALANCING THE 3PS

People, Profit and Planet. These are the three key areas that retailers must focus on to continue their growth trajectory against economic and geopolitical challenges, according to a new report from leading audit, tax and advisory services firm, KPMG.

Not only do retailers need to concentrate on these areas but recognise the tensions between them to carefully manage margins, retention challenges and sustainability efforts.

Suggesting that people are taking precedence on the executive agenda, especially retail associates, the report says frontline workers are becoming key opinion leaders, influencing buying behaviour more than ever. Employees are an important asset to retailers but often during economic uncertainty, retailers reduce their workforce to help maintain margins – but at what cost to customer experience and growth?

“Ongoing labour shortages may require greater investment in automation and Artificial Intelligence (AI). Retailers can better leverage their data in real-time using AI to build customer lifetime value through engagement, acquisition, retention and customer experience,” the report says.

It goes on to explore the growing tension between margin protection and sustainability ambitions amid

skyrocketing costs associated with goods, labour, capital, operations, consumer acquisition and other business expenses.

“Retailers can’t simply pass these costs along to consumers through higher prices for competitive reasons, but also because they feel a societal obligation. This situation is questioning the focus on sustainability as the transition to more sustainable practices is costly unless they are embedded in the whole value chain,” the report states.

However, recent research from McKinsey & Co found that products making ESG-related claims averaged 28% cumulative growth over the past five years and brands with ESG claims have higher loyalty with a 34% repeat rate versus those that have lower levels at 27%.

In 2023, Appliance Retailer continues its bi-annual Sustainability Report to investigate the increasing demand for sustainable products, evolving supply chain processes and assessment of ‘greenwashing’ claims within our industry, as well as the key goals achieved and future priorities of leading brands. Read more from page 34.

The Intermedia Group takes its corporate and social responsibilities seriously and is committed to reducing its impact on the environment. We continuously strive to improve our environmental performance and to initiate additional CSR based projects and activities.

As part of our company policy we ensure that the products and services used in the manufacture of this magazine are sourced from environmentally responsible suppliers.

This magazine has been printed on paper produced from sustainably sourced wood and pulp fibre and is accredited under PEFC chain of custody.

PEFC certified wood and paper products come from environmentally appropriate, socially beneficial and economically viable management of forests.

Editor Emily Bencic

James Wells Emily Bencic

Ben Curtis

MEET THE APPLIANCE RETAILER TEAM

Kymberly Martin Alyssa Coundouris

STEAM FRYING IS THE NEW AIR FRYING

The latest trend in healthy cooking is steam frying, and the Tefal Easy Fry Grill & Steam XXL is a space-saving three-inone appliance that combines air frying, grilling, and steaming, making it the perfect addition to any kitchen. More than a regular air fryer, this versatile appliance offers a steam function that makes preparing meals like dumplings easy and tasty for the whole family. With its unique die-cast aluminium plate and grill function, users can grill vegetables and meat to tender, juicy perfection. Featuring seven automatic programs and an XXL 6.5L capacity, it’s perfect for cooking meals for the entire family. Plus, the air fryer offers an easy-to-clean design to spend less time in the kitchen and more time enjoying life.

27 19

IN THIS ISSUE

EDITOR’S NOTE

03 Balancing the 3Ps The 3Ps you need to prosper according to KPMG. NEWS

06 Eurolinx welcomes Michael Doyle as new CEO His deep knowledge and vast experience in the major appliance industry expected to help the business competitively innovate and drive the next phase.

08 Smeg hosts sales team at annual sales conference

Over 70 team members spent three days gaining an understanding of Smeg’s plans for 2023.

12

Arisit hosts launch events for Steel 100-year anniversary range

A select group of designers, architects and retailers joined Steel CEO and president, Auro Po and sales manager, Attilio Po across Sydney and Melbourne.

15 Bing Lee welcomes 180 guests to Signature Appliances showroom

Part of the newly created Premium Brands division, which also incorporates the La Cornue boutique in Surry Hills and Miele Centre in Drummoyne.

FEATURES

19 Food Preparation Feature

The market has corrected itself returning to volume levels seen preCovid, although some sub-categories have grown double-digits including stand mixers and blenders.

41 Sales enjoyed consistent growth due to the flourishing renovation market. Looking ahead, consumers are predicted to look for products that are long-lasting, flexible, easy to use and save time.

27

Laundry Feature Sustainability is becoming increasingly important to consumers, who are opting for eco-friendly, energyefficient appliances, as well as a shift away from traditional white finishes.

37

Garment Care Feature

2022 was a bounce-back year for the category, driven by a return to the office and more social events.

50 Benchtop Cooking Feature

Category revenue is largely being driven by the premiumisation of air fryers, alongside an uplift in rice cooker sales

TECH RETAILER

61 The latest in consumer electronics

New televisions, gaming monitors, security products, smartphones and headphones from the leading brands.

PHILIPS DOMESTIC APPLIANCES ANNOUNCES NEW COMPANY NAME

Philips Domestic Appliances is transitioning to a new company name, Versuni, after being purchased by global investment firm, Hillhouse Capital and becoming a standalone company in September 2021. The new company name is being implemented worldwide throughout 2023 and supported with a new visual identity.

“Although our company name will change, our mission to turn houses into homes remains constant,” Philips Domestic Appliances country lead for Australia and New Zealand, Geoff Hannaford said in a statement shared with business partners.

Eurolinx welcomes Michael Doyle as new CEO

One of Australia’s first family-owned appliance companies – Eurolinx –has announced a new leadership structure with industry veteran, Michael Doyle appointed as chief executive officer.

Sydney-based Eurolinx was established in 1984 as the first local importer of stainless steel cookers and over the last four decades has remained at the forefront of the continual changes to the Australian appliance industry as an importer and distributor of premium major appliance brands – ILVE and Fhiaba and home brand Artusi.

Jamey Colbert, outgoing CEO, and a member of the family that owns the Eurolinx business said: “His deep knowledge and vast experience in the major appliance

industry is expected to help the business competitively innovate and drive the next phase of its evolution.

“A fresh leadership and new energy will ensure our business remains ahead of new product trends in this fast and growing industry.

“This milestone is of great significance to me personally and a major step in what I believe to be the right move for Eurolinx.

“Michael’s appointment will put us on a path that will enhance relationships from supplier and retail to end customers. It will also continue the healthy camaraderie for Eurolinx in the local appliance industry that I have been accustomed to and have grown to love over the last 20 years of my tenure.”

“As a licensee of Royal Philips, we will continue to use the Philips consumer brand, as well as Saeco, Gaggia and Philips Walita, on our products and services. Consumers can also continue to use the products of our other brands: Preethi, L’OR Barista and Senseo.

“The new company visual identity is now visible, and we expect the name change to be implemented in all countries where we have a presence in the coming months. In this period, the articles of association of our legal entities will be updated to reflect the newly chosen name.

“We will inform you at the appropriate time if there are any changes or actions required from you when our new company name takes effect for the legal entity that acts as your business partner. The rights and obligations under contracts with any legal entity referring to Philips Domestic Appliances remain unaffected.

“We are committed to making a strong impact on the global market as a home appliances leader of the future, and our new company name will give us the opportunity to drive that impact.”

Industry veteran, Michael Doyle has been appointed chief executive officer of Eurolinx.

ACER CONFIRMS SENIOR MANAGEMENT RESTRUCTURE UNDER NEW BUSINESS MODEL

Acer Australia and New Zealand has made several senior management appointments as the company engages a new business model in response to local growth.

Under the new model, Acer ANZ will incorporate three business units – commercial, retail and distribution – and strengthen its presence in education, government and corporate sectors with a dedicated sales and support team.

The new business model is designed to support Acer’s growth aspirations in 2023 and beyond, according to Acer ANZ managing director, Gaba Cheng.

“It includes several new hires as well as promotions within the business. Not only is the new structure designed to make Acer ANZ more dynamic and responsive in the current market, but it will also enable us to enhance our service and support to customers and drive long-term value,” he said.

Cameron Anderson, who has been with Acer for over 15 years, has taken on the position of general manager of Acer Australia commercial business and Acer New Zealand. Anderson has been the driving force behind Acer New Zealand’s business growth in his former role as country manager, and in his new role, he will also lead Acer’s commercial business unit in Australia, incorporating education, corporate and government.

Anna Viengkham, formerly NSW retail manager, has been appointed national retail business manager, heading up Acer’s new retail business unit. Her role is to strengthen Acer’s retail partnerships and expand the retail footprint and sales strategy across Australia. Viengkham has been with Acer since 2016.

In addition, Acer ANZ has welcomed Ali Lokhandwala, who will lead the channel and distribution business unit as channel sales manager. He joins Acer with senior sales management experience across channel and enterprise and will play a leading role in bolstering Acer’s channel partnership with distributors and resellers.

Fiona Mackay fills NSW state manager role at Electrolux

Electrolux has appointed Fiona Mackay to the role of retail sales state manager for NSW, following the promotion of Kyle Black to head of retail sales in December 2022. Mackay brings vast leadership experience as well as multi-channel and multi-category management experience.

Commenting on Mackay’s promotion, Electrolux director of sales, Chris Coen said, “During her two years as business development manager for ownership solutions, Fiona has played an integral role in driving the ownership solution strategic plan and initiatives for the spares, C&A and installation businesses while building strong relationships with our retail partners as we introduced and grew these categories.”

Prior to Electrolux, Mackay spent 13 years at Telstra in general management roles in business development, marketing and sales channels where she developed a strong passion for leading and nurturing teams.

Electrolux has appointed Fiona Mackay to the role of retail sales state manager for NSW, following the promotion of Kyle Black to head of retail sales.

The Acer Australia and New Zealand team. L to R: Ali Lokhandwala, Anna Viengkham, Gaba Cheng, Alex San and Cameron Anderson.

Smeg hosts national team at annual sales conference

consumers connect cooking technology with culinary benefit. In addition to the cooking category across both retail and commercial business units, the team also presented dishwashing and refrigeration updates.

The small domestic appliances division will welcome several new products this year in food preparation and coffee categories. The team will continue to support retail partners and work collaboratively to ensure the success of these launches.

Smeg’s professional foodservice division continues to flourish following last year’s introduction of the Galileo combisteam oven with SteamArt technology. This year the versatile Italian manufactured professional oven will be joined by other foodservice products to increase Smeg’s footprint in the professional kitchen.

Smeg Australia’s national sales team gathered in the company’s Banksmeadow showroom in Sydney for the annual sales conference. Hosted by managing director, Wayne Campbell, over 70 team members spent three days gaining an understanding of Smeg’s plans for continued growth across major and small domestic appliances, as well as professional foodservice.

In major domestic appliances, a key focus will be the latest instalment in the Galileo multi-cooking technology story, the Classic Pyrosteam and the continuation of Smeg’s partnership with cookbook author and TV host, Silvia Colloca, to help

HISENSE EXTENDS MAJOR NRL SPONSORSHIP

Hisense Australia has extended its major sponsorship of the National Rugby League (NRL) for a further three years.

Following a successful partnership spanning the 2020 to 2022 seasons, Hisense is again an official partner of the NRL Telstra Premiership, and newly appointed partner of the NRL Telstra Women’s Premiership.

Hisense Australia head of marketing, Gideon Lui said, “After three great years as an official partner of the NRL, we’re thrilled to be continuing our relationship through to 2025. As a popular league and brand across both Australia and New Zealand, this partnership gives us the invaluable opportunity to convince fans to ‘Go Bigger’ and showcase why Hisense is the brand of choice for viewing crisp, clear and true-to-life sporting moments in the home.”

NRL CEO, Andrew Abdo added, “The NRL is proud to have a strong group of sponsors who invest in rugby league, none more so than Hisense Australia. They are a partner that enable a great sports entertainment experience

Another significant moment for Smeg this year will be the company's 75th anniversary. Smeg Australia head of marketing, Livia McRobert says celebrating the anniversary will continue to build brand strength and loyalty, as well as consumer awareness.

“We are planning a number of activities to celebrate such a significant milestone. All of our business units will join the celebration which will revolve around an extensive marketing campaign with supporting sales promotional and experiential activity. More details will be shared in the coming months.”

Wayne Campbell said: “I’m very grateful for the commitment and passion of the national team and confident we can drive growth across all divisions this year as we celebrate our 75th anniversary.”

to fans through their technology. We’re looking forward to continuing to grow the partnership to drive even greater value for fans of the game.”

In addition to becoming an official partner of the NRL Telstra Premiership, Hisense will also be a major partner of the State of Origin and Magic Rounds for the 2023, 2024 and 2025 seasons, including stadium branding, digital integrations, and social media.

Hisense is also set to be the inaugural official presenting partner of NRL TV. Shared across NRL.com and the NRL app, NRL TV offers match replays and highlights, archival content, as well as team and player profile videos.

Smeg Australia managing director, WayneCampbell hosted the company’s national sales conference.

Hisense Australia has extended its major sponsorship of the National Rugby League (NRL) for a further three years.

NAVMAN CEASES SAT-NAV PRODUCTION AS IT EXITS THE CATEGORY

Navman has made the decision to withdraw from the consumer sat-nav market to focus on its dash cam range and other automotive technology opportunities.

Navman has been designing and manufacturing personal navigation devices (PND) for Australia and New Zealand for more than 20 years. The current range available in 2023 will be its last.

The range of sat-nav devices currently available through leading retailers will continue to be supported with map updates, service and support beyond the two-year warranty through to the end of 2026.

“The decision to exit the consumer sat-nav market was driven by the growing adoption of phone and in-car navigation, and more recently Android Auto and Apple Carplay, rising product development and freight costs, as well as the worldwide shortage of parts, particularly screens and chipsets, and the aftersales expense of map updates,” a statement from Navman shared with Appliance Retailer said.

“Together these made the business case for developing a new range of dedicated sat-nav products for Australia and New Zealand no longer viable for Navman’s parent company MITAC Digital Technology Corporation.

“This is not the end for Navman in Australia and New Zealand. Navman remains a unique and highly respected brand within MITAC Digital Technology, one of the world’s leading automotive technology businesses, with an exciting future.

“Navman will develop new models of its leading Mivue dash cameras for the consumer market, as well as a range of bespoke technologies including connected dash cams for its business and enterprise customers, particularly within the growing area of video telematics under the MITAC Australia division.”

Residentia Group has acquired the Omega brand, following Shriro’s decision to exit the kitchen appliance division in Australia due to increased competition within the segment.

Shriro said the loss of a major retailer for the Omega brand was the catalyst for the decision to withdraw from the appliance category. It will be business as usual for Omega in New Zealand.

Omega Appliances has been in the Australian appliance market since 1981, offering a range of ovens, freestanding cookers, cooktops, rangehoods, microwaves, dishwashers and laundry.

Residentia Group Australia managing director, Nathan Cary said, “We are thrilled to add the Omega brand to our portfolio. The acquisition of Omega reinforces our commitment to offering our customers the most exceptional products on the market. Omega’s reputation for quality and innovation aligns perfectly with our mission of delivering the best-in-class appliances to our clients.

“We have fantastic relationships with all of Omega’s current channels, so we look forward to working with them and growing on the success the brand has had over the past 42 years. In the commercial sector, Residentia Group are one of the largest suppliers of home appliances and having Omega will only further cement that, giving our customers even more options to purchase exceptional products.”

Shriro general manager, Brad Street said, “Having been in the market for over 40 years, it is great to see Omega going to a new home where the brand can continue to grow and build on its success.”

The acquisition of Omega will enable Residentia Group’s customers to access to a wider range of appliances. The company’s team will work closely with existing retail and commercial customers to ensure a smooth transition.

All orders can continue to be sent to either sales@omegaappliances. com.au or directly to Residentia Group if this is already in place.

Navman will withdraw from the consumer sat-nav market to focus on other categories including dash cam.

Residentia Group will take over Omega inventory, display assets, intellectual property, spare parts and warranty obligations, while Shriro will retain and collect the debtors.

The loss of a major retailer for the Omega brand was the catalyst for deciding to exit the kitchen appliances category in Australia.

Shriro sells Omega brand to Residentia Group as it withdraws from local kitchen appliance division

Qantas Marketplace delivers over 20,000 products to frequent flyers

Qantas Marketplace enables frequent flyers to earn and use Qantas Points on 900 brands and more than 20,000 products.

Qantas Loyalty has unveiled a new online shopping experience with the launch of Qantas Marketplace, enabling frequent flyers to earn and use Qantas Points on 900 brands and more than 20,000 products from household names including Apple, Bose and Dyson.

The platform brings together brands and products curated by Qantas across fashion, beauty, homewares, appliances and technology, and replaces the Qantas Rewards store with 20% more brands and over 1,000 new products.

Frequent flyers can use their Qantas Points to shop on Qantas Marketplace using Points Plus Pay and will earn at least three Qantas Points per dollar spent (up from two points) when using cash. Members will also be able to take advantage of regular bonus points offers.

As an introductory offer, Points Club members will earn an additional three Qantas Points per dollar spent and Points Club Plus members will earn an additional six points per dollar spent until 30 June 2023. The elite earners will also be eligible for an ongoing discount on the points required for purchases on Qantas Marketplace: 10% discount for Points Club Plus and 5% discount for Points Club.

Qantas Loyalty CEO, Olivia Wirth said the platform offers members a seamless and premium shopping experience that rewards them for every purchase.

“Our frequent flyers already earn more points on the ground than they do through travel. With Qantas Marketplace, we’re connecting them to hundreds of brands that they know and love, with the added benefit of being able to earn and use points,” she said.

“We know our members are always looking for more value and ways to boost their points balance, so we’ve increased the points earn rate on the platform too. Australia’s love of Qantas Points has seen us build strong partnerships with some of the country’s biggest brands. These connections are key to keeping our members engaged in the program and ultimately drive value for our business.”

TCL OPENS SMART AIR CONDITIONER MANUFACTURING FACILITY

TCL Electronics has released its new 8.2kW reverse cycle air conditioner that coincides with the completion of phase one of its $721 million TCL Wuhan Intelligent Industrial Park.

The smart manufacturing facility, which spans up to 390,000 square metres, houses a full AC supply chain including R&D, smart manufacturing, and smart logistics, from which TCL’s premium air conditioners are exported to over 160 markets worldwide.

“TCL has developed 60% of the Park’s production automation and the Park is digital driven to wield the technology of AIoT, big data and machine learning to raise operation efficiency, product quality and lower costs,” TCL Electronics Australia national marketing manager, Rafael Mayen said.

“The Park is significantly run by harnessing solar power, monitored by EMS (energy management system) and fed by a smart hydration system to ensure both energy consumption and carbon emissions are kept at a sustainable level.”

During CES 2023, TCL introduced its second-generation Fresh Air AC technology. TCL’s proprietary FreshIN+ fresh air system transports fresh air from the outdoors to the indoors with capacity of up to 60 cubic metres per

hour thanks to a powerful air engine that helps increase oxygen and humidity levels.

“With the latest upgrade, TCL Fresh Air technology is taking air quality to the next level. Its proprietary circulation capability not only ‘inhales’ fresh air from outdoor, but also ‘exhales’ stale air from indoor – just like breathing,” Mayen added.

TCL’s smart manufacturing facility houses a full AC supply chain including R&D, smart manufacturing, and smart logistics.

Arisit hosts launch events for Steel 100-year anniversary range

Arisit, distributor of cooking specialist brand Steel in Australia, hosted a select group of designers and architects at the Whitfords Designer Appliances showroom in Sydney to launch the Steel 100-year anniversary range, first unveiled at Eurocucina in June 2022. Arisit also held an event with E&S staff in Melbourne.

Steel CEO and president, Auro Po and sales manager, Attilio Po flew to Australia from Italy for the launch events.

At the Sydney event, Auro Po opened the presentations speaking about Steel’s 100-year anniversary, which was officially commemorated in 2022.

“My grandfather, Angelo Po founded the company in 1922 and Steel is now a fourthgeneration family business with my daughter, Martina now involved in product marketing and new projects at the factory,” he said.

“We have over 100 years of experience and for more than 50 years, the company manufactured commercial cooking appliances, so that is our background. We had a lot of people looking for commercial products for their home so we knew we had to create a more design-led product for the domestic market. We made a huge investment in range cookers for the home kitchen while maintaining the characteristics of our commercial appliances, including the same components, materials and technology.

“When you think about Steel, we want you to remember our 100 years of experience across four generations, professional know-how of commercial products, and our unique performance and specifications.”

Steel sales manager Attilio Po and brother of Auro, presented the key features and benefits of the Genesi cooker 100-year anniversary range.

“The cooktop is a single piece of stainless steel with rounded corners and edges making it easy to clean. Our high efficiency brass gas burners can reach up to 60% energy efficiency, compared to other burners on the market that reach 40% or 50% efficiency,” he said.

“With the shift towards induction cooking, we also offer an induction element that is the most powerful on the market. It is a flex induction which allows home cooks to use all of the power on a single burner to reduce cooking time.”

The new range cookers are the first to introduce a TFT touch display for more precise and accurate temperature control, according to Po.

“There is a standard function to manage the settings manually, as well as automatic, sabbath and eco-functions. Our patented INNVENT ventilation system guarantees uniform heat distribution inside the cavity for a more even cooking result,” he said.

“The combi-steam function is ideal for delicate and healthier cooking as the steam generated in the cavity replaces the humidity that the food loses due to high temperatures, which preserves its natural properties and enhances the taste. It also saves up to 30% of cooking time.

“With our new pizza function, the oven reaches 350 degrees Celsius to achieve a true Italian pizza in under five minutes. The meat probe function comes direct from our commercial ovens to help home cooks achieve professional results by controlling the temperature inside the food; for example, a medium rare steak or tender roast beef.” AR

Above: Ben Whitford (Whitford’s Designer Appliances), Rachael Williams (Arisit), Atillio Po (Steel), Benjamin Demicoli (Arisit), Ben Dahl (Arisit), Vince Boyle (Arisit) and Auro Po (Steel) at the Sydney event for Steel.

Below: Arisit and E&S staff with Steel CEO and president, Auro Po and sales manager, Attilio Po at the Melbourne event.

Nespresso brings colour and compact design to new Vertuo Pop machine

Nespresso has launched its most compact and affordable coffee machine in the Vertuo range, the Vertuo Pop, available in a choice of six colours including red, yellow, mint, blue, black and white.

Nespresso general manager, Jean-Marc Dragoli said the Vertuo Pop is an important launch, pointing to a recent YouGov survey that revealed almost two-thirds (63%) of Australian coffee drinkers claim to be making their coffee at home as part of a plan to save money.

“We know Australian coffee lovers are feeling the pinch with the cost-of-living on the rise,” Dragoli said. “The new Vertuo Pop offers an elegant solution for those seeking café-quality coffee at home and in a more compact style. The sleek design and bright colours will elevate any kitchen or workspace.”

Nespresso head of marketing, Mariah Monaghan added, “Our new Vertuo Pop system is small, compact, beautiful and affordable, which we think is important for Australians in the current economic climate. There is a barcode on each capsule which allows us to take everything a barista does and put it into the machine, preparing a coffee at the touch of a button. Vertuo can prepare a multitude of coffee creations which is another important aspect with the explosion of different coffee types in the market.”

Nespresso brand ambassador, Mitch Monaghan reflected on what Australians are looking for when it comes to a coffee machine. “Taste is the key decision maker, followed by ease of use and design. We are also seeing greater interest in sustainability. Our research shows that around nine million Australians are making coffee at home and the majority of those are Gen X, Millennials and Gen Y, who are the target market for Vertuo Pop.”

Nespresso’s intelligent CentriFusion technology analyses the barcode on every capsule to adjust brewing measures for each coffee to ensure the cup is tailor made to the specific coffee blend.

Vertuo Pop is the first Nespresso machine to introduce Expert Mode technology which allows coffee drinkers to make any Vertuo coffee capsule into a double shot, a single shot or a ristretto with two presses of the button. The machine will then adjust its coffee extraction parameters such as water, temperature, speed and flow time accordingly.

Expert Mode opens up the possibility for a more extensive range of coffee creations, such as making the mug range into a double espresso for strong flat whites, the gran lungo range into a single shot for a cappuccino, double espressos as a single shot and espressos as an Italian style ristretto. AR

Left: Nespresso brand ambassador, Mitch Monaghan and head of marketing, Mariah Monaghan at the Vertuo Pop launch event in Sydney.

A demonstration of the Vertuo Pop machine at the launch event in Sydney.

LASER launches its own portable power brand, NRGVault

LASER has expanded its product portfolio by entering the portable power market under a new brand, NRGVault, with an initial launch of two models.

The PV500 (288Wh capacity) and PV1500 (1228Wh capacity) deliver a range of benefits for indoors and outdoors, home or on-the-go. Portable and lighter than previous generations of mobile power, they can be taken camping to power up lighting, run a mini-fridge, portable speaker, bug zapper and coffee maker. Caravan enthusiasts can complement existing built-in power with a portable power station.

Tradespeople and DIYers will benefit from enough power to charge cordless tools, keep powered tools running, while also keeping lights on. Drones, photographic equipment and everyday laptops and phones can also stay charged. The NRGVault range can also provide home backup in the event of a blackout.

Weighing in at just 3.8kg, the NRGVault PV500 has a 288Wh capacity, two AC outputs, three USB ports and a car socket. It can charge a mini-fridge, TV or MacBook Pro for four hours, or charge an iPhone or drone 17 times over.

The PV1500 weighs 15.8kg, has four AC outputs, six USB ports and a car socket. Ideal for power backup, light power tools and more, it can keep an electric drill going for three hours, a CPAP machine running for 22 hours, a mini fridge for 18 hours and charge an iPhone or drone 74 times over.

“Launching the NRGVault brand and our first range continues our commitment to deliver affordable but high quality technology to Australians, something we have done consistently for more than 35 years now,” LASER managing director, Chris Lau said.

“There is significant interest in mobile power given the benefits it delivers across leisure and business, home and away, but consumers need to know that they have a robust, efficient and reliable option, especially around battery safety and reliability. I’m thrilled that the NRGVault range will deliver all of this and more. Our threeyear warranty is testament to our belief in the robustness of this range.”

The NRGVault range is powered by a LiFePo4 battery, which LASER claims is the safest battery type in the market. It can charge to 85% in under 90 minutes via a wall socket charge and lasts up to five times longer than lithium ion batteries. It is rated for more than 2,500 charge cycles when

discharged to zero. These batteries are non-toxic, can be recycled and come with a variety of safety features built-in, including thermal protection, short circuit protection, over charge and overdischarge protection, and overcurrent and overvoltage protection.

With a Pure Sine Wave Inverter, the NRGVault range delivers steady, continuous power with minimal interference, ideal for charging sensitive electronics including laptops and appliances. Both models include an LCD information screen that shows remaining battery life, how much power is being used for individual devices and other data.

Top: LASER managing director, Chris Lau (second from right) with the wider LASER team at the NRGVault launch event in Sydney.

Above: The NRGVault PV1500 has four AC outputs, six USB ports and a car socket, ideal for power backup and light power tools such as an electric drill.

Portable and lighter than previous generations of mobile power, they can be taken camping to power up lighting, run a mini-fridge, portable speaker, bug zapper and coffee maker.

Bing Lee welcomes 180 guests to Signature showroom launch

Bing Lee has held an event for 180 suppliers, customers, architects and designers, to officially open the Signature Appliances showroom in Willoughby on Sydney’s lower north shore.

Signature Appliances is part of the newly created Bing Lee Premium Brands division, which also incorporates the La Cornue boutique in Surry Hills and Miele Centre in Drummoyne.

BY EMILY BENCIC

Signature Appliances Joshua Lee, Jasmine Lee, Yenda Lee, Jordan Lee, Lisa Lee and Lionel Lee (Missing: Jesse Lee)

Emily Bencic (Appliance Retailer), Chris Roberts (Zip), Rachael Williams (Arisit), Simon Taylor (Arisit), Tim Luce (Andi-Co) and Sam Zalin (Bing Lee)

Chris Coen (Electrolux), Ben Miller (Bing Lee) and Rob Butchatsky (Asko)

The Signature Appliances showroom measures around 850 square metres, showcasing a selection of brands including Smeg, Neff, Miele, Asko, AEG, Electrolux, Westinghouse, Vintec, Fisher & Paykel, Bosch, Blanco, Franke, KWC, Falcon, Liebherr, Monolith, La Cornue, Falmec, Sirius, Capital, LG and Hitachi.

A state-of-the-art demonstration kitchen is complemented by a wine/function room and 300 square metre outdoor deck with built-in BBQs and active outdoor cooking. The deck also doubles as a dining area for customers and for trade events.

The Signature team is led by Leo Lis who heads up the Premium Brands division and Alexis Lovell is the Willoughby showroom manager, bringing a strong track record of managing appliance showrooms across the country.

Bing Lee CEO, Lionel Lee explained that Signature Appliances is the culmination of a dream to expand into the premium appliance category around eight years ago.

“First was the opening of the standalone Miele store in Drummoyne and second was the opening of the La Cornue cooking store in Surry Hills and now Signature Appliances is the third instalment in our push towards premium cooking – our version of premium cooking without all of the attitude,” he said.

“None of this would have happened without the wonderful support of our suppliers. Your brands provide the backbone on which we have formed our business and we always humbly acknowledge that. On behalf of my mum, Yenda, my wife, Lisa and my four kids, who I am proud to say all work within the business –we along with all of the Bing Lee team just say thank you.

“I am extremely proud of the Bing Lee management team in creating this opportunity that has become Signature Appliances. As we push through our 66th year as Bing Lee we are always mindful of our past – where we have come from and the sacrifices that have been made – and we will always be grateful to our suppliers and our Bing Lee team members, because we would simply not have a business without them.”

Signature Appliances team led by Alexis Lovell (far left).

Chris Kotis & Tim Eu (Miele)

Darren Spencer (Narta), Kay Spencer (Narta) and Yves Dalcourt (Miele)

Bing Lee general manager, Peter Harris thanked Lionel for supporting himself, Sam and the entire Bing Lee team to create a new brand a new experience, describing Signature Appliances as ‘the jewel in the crown’ of the Premium Brands division.

“We wanted to create a location experience that was homely, welcoming and inspiring. Personally, I feel like we have achieved that. I want to thank our designer, Sophie, head of the Premium Brands division, Leo and Sam who have put in a lot of work. Thank you to our manager Alexis and her team. I may be biased – but I believe we have the best people in our industry. I know Alexis and her team will look after everyone like they are a friend or a part of our family.

“You can build the best experience and the best showroom, but if you don’t have the people who are going to deliver that experience, you don’t have a business – so thank you.

“I also want to thank the magnificent Bing Lee team members who helped get this beautiful showroom open. I would like to thank the suppliers for their trust and confidence – we will not let you down. To the designers, architects, builders and developers, please make this your second home and bring your customers here. This is just the beginning for Signature Appliances – we expect this to be one of several showrooms and a lasting legacy of Bing Lee which has been in business for over 66 years. My wish is that Signature remains part of the retail landscape for another 66 years.”

Emer Zavaroni (Smeg) and Anita Savoldi (Bing Lee) with the famous Smeg parmigiano reggiano

Chris Horne (Smeg) and Ben Miller (Bing Lee)

Bing Lee merchandise and marketing director, Sam Zalin said there were a number of elements of the showroom that the team could not compromise on, not only for Willoughby but also future executions.

“We wanted to create an appliance shopping experience that inspired customers while feeling inviting, comfortable and never intimidating – that was crucial. We wanted old fashioned and exceptional customer service and a team that were absolute experts in their respective fields. We also wanted to build a team culture that we could replicate across New South Wales,” he said.

“A huge thank you to our brand partners – you supported, trusted and believed in our vision from the beginning. You have invested in exceptional and unique displays that stand in their own right but also work in perfectly with the aesthetics that make it feel like one showroom.

“We opened this showroom from keys to launch in three months which in this segment of the market is very difficult. I would like to thank Anita Savoldi who we brought into this business nearly three years ago to help open our new specialist appliance business. She was employee number one for Signature Appliances and we finally made good on our promise in November. She is now running Bing Lee marketing as well, so thank you Anita for your hard work.

“To the buying team – Ben, Gary, Claudine and Aryanny – for your hard work also – the right products, the right orders and the right range for our customers in this store. It would be remiss if I did not call out Leo – this man gave everything he had for this showroom and he is ready to start work on the next one.

“To Alexis and the Signature sales team, as well as the Drummoyne team, it has been an absolute pleasure working with you for the last nine months to execute this showroom. You have all pulled together, delighted every customer and embodied the values of both Bing Lee and Signature Appliances and we are truly delighted to have you as part of the business.” AR

Sam Zalin (Bing Lee), Jo Edwards (Andi-Co) and Owen Holbourn (Asko)

Tom Douch and Bonnie Sudirwan (Smeg)

Wayne Campbell (Smeg), Peter Harris (Bing Lee), Chris Horne (Smeg) and Leon Wolf (Smeg)

Food Preparation

Your kitchen is as unique as your autograph.

FOOD PREP

undergoing

BY EMILY BENCIC

market correction,

with the exception of mixers and blenders

It’s been a challenging 12 months for the food preparation market, suffering a double-digit decline in both units and value of 13% and 11% respectively, the latest GfK data has shown. However, with demand brought forward to such an extent during the first two years of the pandemic (2020 and 2021), this result is no surprise.

Taking a longer-term view, the market has simply corrected itself and returned to the same volumes seen in 2018 and 2019. More positively, when comparing market revenue across this same timespan (2018 versus 2022) it has grown

double-digits with certain sub-categories, including stand mixers and blenders, showing the most significant uplift.

The popularity of hands-on recipes such as homemade bread and pasta has helped maintain sales of mixers above pre-pandemic levels, according to Euromonitor data. While hand mixers are more compact in size and budgetfriendly, stand mixers have become popular due to their advanced functionality. Slow juicers experienced a similar trend as consumers became increasingly aware of the benefits of retaining nutrients from fruit and vegetables.

DE’LONGHI Davina Gray-Ebbett Marketing Manager

De’Longhi has seen more people eating at home and building their kitchen confidence by trying meals they normally would order out.

“With people returning to the office and busy post-Covid schedules, our research shows that the home cook is 44% more likely to be pre-planning weekly meals and purchasing groceries online to ease the process and cut time in-store. Prepping multiple meals at once saves consumers time, money, and energy, and helps them create simple shortcuts using products built for ease,” Davina Gray-Ebbett said.

Kenwood inspires consumers by tapping into the reasons behind why people choose to cook, whether it generates a sense of pride or it’s for nutritional benefits. The new MultiPro Go is targeted at younger consumers, particularly Gen Z and Millennials. “This innovative food processor bridges the gap between those that would prefer to lighten the load of food preparation, and culinary devotees, who are passionate about making meals from scratch.”

Kenwood MultiPro Go

` Dishwasher-safe parts

` 360-degree Express Serve enables quick and easy slicing and grating directly into the plate or pan

` Ultra-compact footprint claims to be 20% smaller than Kenwood’s next smallest food processor

` At only 30cm high, it fits into a standard drawer or cupboard and incorporates an ergonomic handle

` Adjustable cord that can be wrapped around the plinth and tucked in for neat storage

RRP: $149

Over the next 12 months, cost-of-living is expected to be a major factor shaping consumers’ choices, particularly on what they eat and cook, as well as how they entertain.

“With inflation impacting various food staples, and groceries becoming the number one noticeable price inflation affecting Australian households, there is a need for families to reappraise their weekly food routines. At Kenwood, we will be looking for ways to help our consumers save on their grocery bills and minimise their wastage,” Gray-Ebbett said.

“The biggest opportunity we see is to offer practical, reliable and affordable solutions. We’re looking at products that can provide multiple facets of cooking in one machine and support more than one kitchen need to ease the stress and time it takes to cook. We will be supporting this through TV advertisements to help inspire everyday home cooks, as well as digitally led storytelling content, including social assets to help consumers throughout their purchase journey.” AR

With people returning to the office and busy post-Covid schedules, our research shows that the home cook is 44% more likely to be pre-planning weekly meals and purchasing groceries online.

SMEG

Arthur Banbas National Manager – SDA Division

Smeg’s Arthur Banbas believes consumers are increasingly seeking appliances that aid their healthy lifestyle goals in the pursuit of wellness.

“Smeg’s newly launched PBF01 personal blender with heavy duty stainless steel blades includes two 600ml Tritan Renew bottles-to-go to blend fruit and vegetables into healthy drinks that can be enjoyed on-the-go,” he said.

“Wellness in home cooking is also driving purchase behaviour as consumers experiment with healthier recipes and new cuisines. The popularity of baking has continued to ignite sales of stand mixers, associated accessories, hand mixers and hand blenders.”

Despite economic headwinds, Banbas expects the category to be driven by consumer sentiment around health and wellness, an enduring love of home cooking and the need for time-saving appliances. “With Smeg’s reputation for quality and signature retro-style, growth will occur with consumers adding to their existing Smeg small appliance collection,” he said.

“Smeg will continue to prioritise communication with retail partners, including digital material, displays and point-of-sale material, to educate consumers on product features and benefits, highlighting the signature Italian design, functionality, flexibility and performance of the entire suite of food preparation products. Demand for green and sustainability credentials are being satisfied by Smeg with the introduction of Tritan Renew and other initiatives.” AR

Magimix 5200XL Food Processor

` Made in France, 30-year motor warranty

` Sabatier stainless steel blades from Thiers, France

` Three multifunctional bowls for multiple tasks

` Quiet, smart motor that adjusts speed automatically depending on the task

` Optional accessories available to make the food processor more versatile

RRP: $1,099

Smeg Personal Blender PBF01

` 300-watt power with two speed settings

` Durable and efficient stainless steel blades

` Manual pulse system for control and consistency

` Two 600ml BPA-free Tritan Renew bottles

` Safety switch-off

RRP: $199

MAGIMIX Wivina Chaneliere Managing Director

Magimix’s Wivina Chaneliere said there has been a significant market correction in the food preparation category in the last 12 months.

“During Covid, we saw a dramatic increase in sales as consumers were cooking from home more than usual, but they are now eager to spend their dollars on other priorities, like travel. Inflation has also impacted consumer purchase behaviour with value for money becoming a key consideration.”

Consumers are looking for performance and durability; appliances need to be able to tackle tasks quickly and effectively, while staying reliable through years of continuous use.

“Magimix food processors are built to deliver professional results. The bowls are made with Tritan and the blades are made with Sabatier stainless steel from Thiers, France, the heart of French knife-making. Magimix food processors have an induction motor that is quiet and smart. It senses the load in the bowl and adjusts its speed automatically to ensure perfect results.”

Magimix utilises several channels to encourage product engagement and inspire its community by sharing recipes, as well as product tips and tricks. AR

MultiPro Go Food Processor

TO

BOWL

SLICING NON-STOP DIRECT

GROUPE SEB

Julien Sara Product Manager – Small Appliances

Cooking at home has become a priority for consumers, despite the removal of Covid restrictions, according to Groupe SEB’s Julien Sara.

“Increased flexibility in work schedules has allowed people to spend more time in the kitchen, coupled with budget constraints, which make eating out a less attractive option for some. Consumers are also looking for healthy cooking solutions and want greater control over the ingredients they use, sourcing local and seasonal ingredients whenever possible,” he said.

Sara believes it is crucial for appliances to be multi-functional and versatile, such as the Tefal i-Companion XL. “This product is the epitome of benchtop appliances, capable of replacing more than 10 different appliances. It can chop, bake, sear, mix, knead, cut, slow cook, crush, steam, and more, all in one machine,” he said.

Tefal i-Companion XL

` Made in France

` Replaces 10 individual appliances

` Six attachments included and 10 automatic programs

` XL gourmet stainless steel bowl with capacity for up to 10 serves

` All-in-one cooking food processor, with the capability to chop, bake, sear, mix, knead, cut, slow cook, crush, steam and more

RRP: $2,499

“We want to ensure consumers have the best possible experience when discovering and using our i-Companion XL. We provide post-purchase training demonstrations and recipe videos, as well as the opportunity to meet a Tefal expert online and learn how to make the most of their new purchase, free of charge.

“We also offer the opportunity to join a global community of other passionate food enthusiasts via the i-Companion app and Facebook group, to explore creativity in the kitchen with confidence and reconnect with the joys of food and cooking.”

The food preparation category experienced significant growth during Covid, but it is expected that growth will stabilise in the near future. Despite this, Sara believes there are still ample opportunities for products that deliver value to consumers.

“Customers are looking for products that are multifunctional, versatile, and innovative, and these characteristics are likely to remain in high demand as people continue to look for ways to simplify their cooking process and create healthy and tasty meals with ease.

“Our focus is on creating a cohesive strategy to provide a seamless and consistent experience across all channels, including online and in-store. We believe this approach will be instrumental in building trust and loyalty and ultimately drive sales.” AR

“

Customers are looking for products that are multifunctional, versatile, and innovative, and these characteristics are likely to remain in high demand.

BREVILLE

Julio

Enriquez

Commercial

& Category – Food Prep & Cooking

Breville’s Julio Enriquez said the food preparation category continues to experience positive momentum. “Despite strong demand, there is still an opportunity to help shoppers navigate the vast product selection and educate them on the benefits of food preparation products,” he said.

“Retailers need to be confident in their recommendations. Breville has a long history of meeting consumer needs in this category and addressing diverse uses from juicing and blending to mixing and chopping.”

Breville’s hero products in this category include the Fresh & Furious blender with heavy duty blades and one touch programs for smoothies and ice crushing, and the Big Squeeze slow compression juicer with an ultra-quiet motor that squeezes fresh juice from whole foods. AR

Breville the Bakery Chef Hub Stand Mixer

` 1,000-watt motor

` 4.8-litre stainless steel bowl

` Double sided scraper beater with flexible edge

` Optional attachments available separately

` Seven speed electronic control dial with ‘push to pause’ feature and auto soft start

RRP: $529

Vitamix Aer Disc Container

` Can be paired with any Vitamix Ascent Series blender

` Produces consistently creamy emulsions, light culinary foams, and stiff whipped creams

` Containers and lids are made from BPA-free Eastman Tritan

` Container and lid are both dishwasher-safe, or can self-clean by blending dish soap and warm water for 35 seconds

` Unlike a typical blending container, the Aer Disc Container acts like both a muddler and a cocktail shaker

RRP: $249

FACKELMANN HOUSEWARES

Melissa Lyras

Brand Manager – Vitamix

Following sweeping lifestyle changes to how Australians live, work and relax, reliance on home appliances has increased, Fackelmann Housewares’ Melissa Lyras said.

“The kitchen became the home office, social hub and place to seek nourishment. Interest in recipes and pleasure derived from enjoying homemade meals has experienced somewhat of a renaissance over the last two years,” she said.

“While there will be an inevitable shift towards spending more time eating out and socialising, attitudes and habits have changed, and the desire to invest in kitchens and reliable home appliances has become more important.”

Vitamix provides customers with inspiration through recipes that showcase the product’s versatility from smoothies and juices to hot soups, frozen desserts, dressings and sauces. “We also offer hands-on workshops and in-store demonstrations to show consumers how to make the most of their blender,” Lyras said.

As consumer spending curbs, Vitamix expects consumers to become savvier with their money. “They will be looking for appliances that help them save money, both through versatility and the ability to recreate food and drinks they enjoy out of home, but at a fraction of the cost.”

Vitamix is calling on retailers to invest in staff training to better understand and communicate key features and benefits of each product. “Selling one high-performance blender is more profitable than selling numerous lower-priced blenders, and it is simply a matter of staff knowing how to effectively explain the Vitamix difference.” AR

CDB GOLDAIR Kellie Plant Product Manager

In the food preparation category, consumers are looking for products that are easy to use and clean, while also being versatile and reliable, CDB Goldair’s Kellie Plant said.

“NutriBullet’s appliances are designed to quickly blend fruits, vegetables, and other ingredients into smoothies, soups, dips and other foods with minimal effort and clean up.”

To engage with consumers, NutriBullet regularly posts product information, fun facts and recipes on social media. “NutriBullet users and brand enthusiasts love to share what they make with their appliance, which we reshare to instill a sense of community with our audience. We also collaborate with social media influencers.”

2022 was a strong year for NutriBullet as a brand that consumers “know and trust for quality and value”, and Plant expects this to continue in 2023.

“From what we’ve seen so far this year, the category will deliver fantastic results for both us and our retail partners. Product versatility plays an important part in the consumer purchase decision when buying a food preparation appliance. Along with that, showing customer value through pricing structure and regular promotional activity will see us sustain strong results.” AR

NutriBullet 900 Mega Pack

` 900-watts of power

` To use, simply push, twist and blend

` Breaks down seeds, fruits, nuts and vegetables

` Included milling blade for dry blends, including spices, coffee beans and more

` To clean, simply twist off the blades, rinse with soap and water and place the cups on the top rack of the dishwasher

RRP: $199.95

Morphy Richards Hand Blender Set MRHBS8BK

` Powerful 800-watt motor

` Turbo button

` Stepless speed control dial

` Easy to use ‘twist & lock’ attachments

` Stainless steel body, shaft and blade

RRP: $79.95

GLEN DIMPLEX Richard Banks Product and Marketing Coordinator – SDA

With consumers cooking more meals at home, the purchase of food preparation appliances has made time spent in meal preparation more efficient, according to Glen Dimplex’s Richard Banks.

“The Morphy Richards range is designed to save consumers time and not clutter the cupboards with multiple different appliances. Our products are built to last and simple to use, designed with modern living in mind,” he said.

“Morphy Richards is focused on launching products in the market that will make life simpler in the kitchen by combining multifunctionality and colour trends.” AR

Laundry

WASHING MACHINES | DRYERS | DRYING CABINETS

Swedish thinking. Better living.

Energy efficiency and sustainability

is what consumers want in their laundry appliances

BY KYMBERLY MARTIN

Demand for home laundry appliances slowed in 2022, with the category experiencing single-digit retail volume growth, the latest data from Euromonitor revealed. This subdued performance is linked to prior investments in highcost items and limited availability due to ongoing component shortages and supply chain disruptions, which have significantly affected stock levels for major retailers across Australia.

Consumers are gradually moving away from traditional white finishes and opting for different colour schemes to create a more minimalist look

in their homes with dark finishes of various consumer appliances now a clear trend in kitchens. This move is starting to appear in home laundry appliances as black washing machines and automatic dryers gain popularity to offer a sleek and sophisticated appearance.

Sustainability is becoming increasingly important to consumers, who are opting for eco-friendly, energy-efficient appliances and considering the impact of their purchases on the environment. With inflation affecting consumers’ budgets and energy prices soaring in 2022, the forecast period is expected to see consumers prioritising features like energy efficiency when choosing home laundry appliances.

Samsung insights reveal that 24% of washing machine purchases are a planned choice as part of a laundry renovation or upgrade with 23% of dryers purchased at the same time as a washing machine.

Samsung research has also revealed that 68% of Australians prefer to purchase laundry items like washing machines in-store. The ability to visually size up the product by way of its capacity, visual aesthetics, features, warranty and potentially haggle a good price is also important.

ELECTROLUX

John

Henley

Product Line Director – Care &

Fabric care has remained buoyant as a category over the last 12 months. “The well-publicised and devastating wet weather conditions experienced by a large part of the country contributed to a surge in dryer purchases as consumers sought alternate means to outdoor clothes drying,” John Henley said.

However, he expects demand will slow down following the weather-related increase in sales in 2022. “As laundry appliances are generally non-discretionary, we see demand remaining solid with a possible shift towards less featured models should economic factors be a purchasing influence.

“There is a shift to front load washers, particularly as consumers look to reduce energy and water usage. Shorter, full capacity washing cycles are another area consumers are showing particular interest in.”

Electrolux 10kg Front Load Washing Machine

EWF1041ZDWA

` Auto dose technology

` Wi-Fi connectivity

` 5-star energy and 4.5star WELS ratings

` Woolmark Blue certification for handwash only garments

` 10-year parts and labour warranty

RRP: $1,899

Goodbye uneven drying

He said Electrolux is investing in more energy efficient appliances. “Our EWF1041ZDWA, combines 5-star energy rating and 4.5-star WELS rating. Coupled with auto-dosing of laundry liquid, there is a move towards more sustainable operations and reduced usage of consumables. Our heat pump dryers are becoming increasingly appealing due to features such as the 3D adjusting cycle which adjusts drying time based upon the moisture content of clothing.”

According to Henley, availability of stock is likely to be a consideration in the year ahead. “The continual supply chain improvement will enhance the availability of inventory across our entire range. We’re looking forward to improved certainty in supply to enable our retail partners to plan with confidence,” he said. AR

Electrolux 3DSense technology measures the humidity and dampness of the washing load and adjusts the drying time accordingly to ensure all fabrics, even silk and wool, will be dried precisely.

As laundry appliances are generally non-discretionary, we see demand remaining solid with a possible shift towards less featured models should economic factors be a purchasing influence.

Wellbeing

ARISIT

Andrea Gunn

National Retail Sales & Marketing Manager

Pricing is a key factor in the purchase decision, according to Arisit’s Andrea Gunn. “There is a strong focus on time-saving technologies, particularly based around hygiene, as well as energy and water efficiency, as consumers become more conscious of running costs and environmental impacts.”

Consumers are taking the time to consider the sustainability features each brand offers, as well as appliance durability and consumption efficiency, she said. “Whirlpool’s patented 6th Sense technology takes out the guess work and automatically initiates the perfect balance of all three to provide the best results.

“While Whirlpool continues to focus on delivering energy and water efficient laundry products, designed to meet market requirements, there is a strong commitment to sustainable operations.

“This is through investments in renewable energy, manufacturing plant retrofits, and ongoing energy, water, and waste reduction projects. Whirlpool is committed to driving recycled plastic content into products and packaging to address plastic pollution and reduce GHG emissions.”

Now that supply has corrected, overstock pressures are resulting in aggressive pricing and lower ASPs so category growth will be a challenge, she said. AR

Miele 9kg Washing Machine

WW1 860

` TwinDos automatic detergent dispensing at the touch of a button

` QuickPowerWash in the shortest of times

` 9kg washing capacity

` 22 wash programs including SteamCare

` Pre-ironing miminises ironing time

RRP: $3,199

Melissa Taylor Category Marketing Manager

“Over the past year, we have seen consistent consumer purchase behaviour in the laundry category. With most people working from home during the week, customers are investing in high quality and innovative laundry solutions that allow them to do household tasks in between their workday,” Melissa Taylor said.

Demand for high performing and energy efficient appliances has peaked due to economic factors that help save money, she said.

According to Taylor, consumers want efficient appliances that do not compromise on wash results, such as washer-dryer functions that wash and dry clothes in one go. Eco functions are also well sought after, such as automatic detergent dispensing and shorter wash and dry times to conserve water and energy.

“More consumers are opting for sustainable and eco-friendly appliances as they consider the impact the products they are purchasing have on the environment.”

Miele conducts annual testing and upgrades for the innovation and continuous growth of its product offering.

Whirlpool Freshcare+ 10kg Washing Machine

FDLR10250

` 6th Sense technology

` Steam package

` FreshCare Plus

` SENSE inverter motor

` Five-year warranty

RRP: $1,349

“We are confident our laundry appliances will assist them when it comes to minimising consumption in the home by explaining that ‘buying once and buying right’ is a priority.

“When it comes to our retail partners, there is a focus on education on key features such as choosing high-quality appliances that stand the test of time and are a more sustainable choice for their customers,” Taylor said. AR

MIELE

Intuitive dryers

At Electrolux, we embrace Swedish thinking, which means our dryers are designed with a human-centric philosophy, meaning we want them to be easy to use and intuitive so you can say goodbye to uneven drying and shrunken clothes for good.

Our latest laundry range offers washing machines with 5-star MEPS energy ratings, as well as dryers with 8-and 9-star energy ratings, allowing consumers to save on their energy bills and live smarter.

HISENSE

Gideon Lui Head of Marketing

As Australians move away from the homebody economy that defined Covid lockdowns, purchase behaviour in the last 12 months has largely been driven by the economic pressures associated with the rising cost-of-living, Gideon Lui said.

“Consumers are becoming more conscious of their spending, prioritising purchases that promise long-term value in the home and priced with attainability and quality front of mind.”

Hisense has expanded its range of smart-homeenabled laundry products including the new Series 5 and Series 7 that allows for greater control and monitoring over energy use.

Hisense Series 5 Washing Machine

` ConnectLife Wi-Fi for monitoring energy and water

` Durable inverter saves energy and reduces noise with 11-year parts warranty

` Hisense Allergy Steam eliminates bacteria and allergens pre-wash

` Jet Wash powerful water flow dissolves laundry detergent, removing dirt and stains

` Quick Wash for the smaller laundry loads in 15 minutes

RRP: From $749

Both washing machines use inverter technology to provide premium washing results, while saving energy and producing less noise. Auto Dosing in Series 7 ensures using detergent and softener as needed, avoiding overly soapy washes and minimising waste.

The company’s smart home application, ConnectLife, has been developed to deliver enhanced features for customers across the laundry range in 2023.

“Hisense has some of the most energy efficient products in the market and our laundry offering is no exception. Our latest laundry range offers washing machines with 5-star MEPS energy ratings, as well as dryers with 8-and 9-star energy ratings, allowing consumers to save on their energy bills and live smarter.”

For dryers, Hisense has integrated heat pump technology that utilises lower drying temperatures than a standard vented dryer, protecting clothes from damage while providing high quality drying and maximising the use of energy.

“Alongside connectivity, we bring consumers a wider range of product with sustainability front of mind. Whether it’s the ability to monitor energy consumption or control usage, consumers are increasingly environmentally conscious and looking for ways to minimise their impact on the environment and it’s important we can deliver products to meet these requirements.”

While supply chain issues brought about by the pandemic have been a challenge, Hisense is supported by a global network of warehouses and retail partners that ensure customer needs are met. “Customers can expect to see continued innovation and greater convenience across our product range alongside our commitment to sustainability,” Lui said. AR

ASKO

Owen Holbourn

Sales & Marketing Director

The Asko heat pump drying cabinet has seen huge growth with increased consumer discretionary spending, indicating customers are either adding a dryer to their laundry, purchasing one for the first time or replacing an older, non-heat pump version for a more energy efficient one.

“We are also seeing demand for Asko laundry packages, with customers buying a washer, dryer and at times, drying cabinet together. The attach rate of these products is increasing too,” Owen Holbourn said.

“Energy and water ratings are key with the focus on energy prices now. There is also a growing trend towards refreshing laundry in the same way people are renovating their kitchens, so laundry aesthetics is creating interest. Purchasing product that is more attractive to look at plays well to our Scandinavian design.”

Asko Drying Cabinet DC7784HP

` Fully closed system with no exhaust air connection required

` Matches with washer and dryer with hidden helper for 1m² laundry solution

` Versatile drying for delicates, shirts, coats, shoes, snow gear and more

` 16 metres of hanging space

` Ideal for laundry, walk-in wardrobe or mudroom

RRP: $6,999

He said this Scandinavian heritage is founded around the Swedish mentality of sustainability. “Our laundry products are efficient in energy and water, they last for a long time and once it’s time for them to hang up their boots, they can be almost fully recycled. Any component in an Asko washing machine and dryer that weighs more than 50 grams is recyclable. We also use materials for longevity and sustainability, such as stainless steel and cast iron. Asko don’t use concrete and only minimal amounts of plastic.”

He expects to see more customers choosing coloured appliances and Asko will be adding a coloured titanium washer and dryer to the range later this year in response to that trend.

Asko is currently offering a three-product package with a $400 saving with a bonus hidden helper valued at $849 that is placed between the washer and dryer. AR

Frank Malcaus

General Manager - Home Appliances

As the cost-of-living and household bills rise, appliances with sustainability and energy-saving features are becoming sought after by consumers, reflecting a growing demand for more water and energy efficient appliances, according to LG.

“Home renovations and upgrading of home appliances is a trend we are seeing in the market. The laundry room has transitioned into a designfocused space that is appealing to the eye and an area of the home that consumers no longer want to hide,” Frank Malcaus said.

“As sustainable home appliances become a growing priority, purchasing decisions around energy and water star ratings across laundry products is increasing.

“Providing consumers with energy and water efficient models is a focus for LG, especially in the laundry space. Dryers that use heat pump technology are generally the most energy efficient on the market. LG heat pump dryers carry a compressor instead of an electric heater to generate hot air, using less electricity than traditional vented dryers.”

LG is launching new laundry appliances in 2023, including 5-star MEPS energy and 5-star WELS water efficient models. The line-up has faster wash cycles, offering a new level of convenience and capacity such as the compact WashTower that is packaged in a unit with a smaller footprint.

LG will also introduce ThinQ UP upgradeable home appliances that allow consumers to enjoy new features and functions without having to buy a new unit. AR

LG ezDispense Washing Machine

` Pre-set auto-dosing technology detects the weight of each load with a pre-set dose

` ezDispense drawer for liquid detergent and softener for up to 35 medium loads

` AI DD technology automatically delivers an optimal wash cycle based on the load

` LG ThinQ for remote monitoring of wash progress

` TurboClean 360 water jets washes a 5kg load of lightly soiled clothes in 39 minutes

RRP: $999

Beko 9kg Hybrid Heat Pump Dryer BDPB904HG

` RapiDry saves energy with innovative heating and fast drying functions

` Ready to Wear with Steam for easier ironing and improved drying results

` HomeWhiz delivers program flexibility

` RecycledDry tackles single use plastic waste

` Five-year manufacturer warranty

RRP: $1,699

BEKO

Murat Dora Product Manager

Tumble dryer sales are growing in the laundry category, especially within the heat pump dryer segment, as rising electricity costs expedite demand for more energy efficient appliances, according to Beko.

“Auto detergent dosing, steam, bigger capacity but compact size products, are also becoming more popular in the market. The two-in-one combo washer-dryer segment is also growing, especially with high rise building constructions or as a space-saving solution in metropolitan areas.

“There is a trend too towards smarter connected appliances that make laundry more convenient and environmentally friendly,” he said.

According to sales and marketing director, Jim Kalotheos, the uniqueness of the current environment sees Beko dealing with pressures not only inside but outside the industry with environmental and geopolitical challenges. “Our parent company, Arcelik, is ‘the most sustainable home appliance company in the world’ and well positioned to ensure we respect both these pressures while supporting local retail partners.” AR

SAMSUNG

Jeremy Senior Vice President – Consumer Electronics

Laundry appliances are home essentials, so the way consumers purchase them hasn’t changed much over the past few years, Jeremy Senior said. “For the most part, laundry appliances are replacement purchases, with the consideration period a short two weeks as consumers look to get the best product quickly to keep household chores on track.”

What is evident is the tussle between the need to purchase a laundry appliance for a current situation or buy with a future situation in mind to avoid having to buy twice in a short period, Senior said.

“Those with a strong design orientation or consideration for sustainability skew towards the ‘buy once, buy well’ mentality.”

Price remains the most important decision factor for washing machines, followed by technology features, capacity and brand reputation. “After ticking off those fundamentals, it’s all about what value an appliance can add and this might include style, design, and colour options that will elevate their laundry space, the discount or promotion attached to a product and warranty options.”

In breaking down technology features as the second most important decision factor, energy and water efficiency, fast wash cycles and automatic features like auto-dosing and auto-cleaning top the list.

Samsung will launch a new BESPOKE AI smart washer and BESPOKE AI dryer in the second quarter. The washer comes with a Less Microfiber cycle to reduce microplastic emissions by preventing them from escaping into the ocean at the end of wash cycles. AR

Fisher & Paykel Heat Pump Dryer DH9060FS1

` 9kg capacity

` 23 fabric care cycles including steam freshen de-wrinkles and deodorises

` TangleProtect technology reduces tangling and ensures even drying

` Speed mode reduces cycle drying times

` Class-leading 10-star MEPS energy rating

RRP: $2,699

FISHER & PAYKEL

Jason Hodge Senior Product Manager

Samsung BESPOKE AI Smart Dryer

` 9kg capacity with 30-minute dry cycle

` Door combines an upscale look with a durable finish

` AI Dry technology monitors temperature and humidity settings

` SmartThings App tracks energy usage

` Space saving design with stainless steel drum

RRP: $1,999

“We are seeing a significant shift in purchasing behaviour towards heat pump dryers and while the market has been transitioning to these for some time, it is accelerating now as market pricing commoditises,” Jason Hodge said. Customers are becoming increasingly discerning in their choice of laundry products, particularly around great fabric care and lower energy use.

“Our heat pump appliances give consumers the flexibility to dry more robust loads through to delicate and heat sensitive fabrics, with the peace of mind that they are reducing energy consumption. Consumers are looking for laundry products that deliver consistently high-quality wash and dry performance with convenience features such as steam refresh, to more easily dewrinkle and de-odour clothing.

“Fisher & Paykel has been conducting extensive research into the global sustainability movement, what it means to us, and how we can act on it specifically to make a difference. We know a majority of our carbon footprint comes from the lifecycle of the product in-home. To minimise this, we are focused on producing more energy efficient products in terms of WELS and MEPS star ratings.

“We continue to see the laundry market growing versus last year in terms of value. And while overall growth has slowed for the industry over recent months, we remain confident in the strength of our current and future portfolio in the laundry category. However, rising interest rates and increased inflation will continue to impact buyer behaviour, and the industry has already seen the impacts of these headwinds in 2023.

“As market conditions are expected to tighten, it becomes more critical that mutually beneficial partnerships are maintained as we support one another,” Hodge said. AR

Garment care comeback led by handheld steamers

BY EMILY BENCIC

Garment care endured a significant drop in demand throughout the pandemic. However, 2022 was a bounce-back year for the category, driven by consumers returning to the office on a more consistent basis and attending more social events. Within the broader garment care market, handheld garment steamers saw the greatest uplift of 53%, now accounting for close to one-fifth of category revenue, according to the latest GfK data.

BI-RITE HOME APPLIANCES – KONG LUC

Consumers only iron when they need to and generally only purchase new linen care appliances when needed, according to Bi-Rite Home Appliances category manager for small appliances, floorcare and seasonal, Kong Luc.

“As an appliance directly linked with a chore, it only makes sense for products to make the job easier and more efficient, so purchase decisions will continue to be driven by improving efficiency and convenience,” he told Appliance Retailer

“Linen care appliances serve a specific purpose in every household regardless of their frequency of use. The category will continue to uphold its relevance as consumers continue their pursuit of making lighter work of their household chores.”

Traditional steam irons still hold the larger share of the overall category, with steam generators waning slightly due to rising popularity of more compact garment steamers.

“While smaller handheld garment steamers are popular, a lot of consumers understand they are not a complete ironing solution. All-in-one or hybrid solutions that combine the ability to steam from a handheld device, as well as traditional flat ironing offer a balance of both worlds,” Luc said.

Convenience and efficiency resonate most with consumers when they are replacing or upgrading their existing linen care appliance. “This includes fast heatup, good continuous steam and a lightweight design. Durability is also a key consideration when it comes to the construction and material of the soleplate, followed by cleaning and maintenance; how does it prevent limescale build-up.”

FROM THE FLOOR

We are introducing our newest offering, the Care For You automatic garment care solution, delivering a range of features including de-wrinkling, sanitising, deodorising and drying.

GROUPE SEB

Priyanka Maharaj

Product Manager – Linen Care

Groupe SEB has seen the garment care category experience a resurgence in demand, bouncing back to, or even above, pre-Covid levels.

“This growth can be attributed to the return to workplaces, more frequent occasions, social events and travel, resulting in increased demand for garment care appliances,” Priyanka Maharaj said.

“Consumers are becoming increasingly discerning, so quality is a key factor in the decision-making process. They also demand convenient solutions that promote both health and hygiene. Tefal is committed to fulfilling both needs by offering a range of garment care solutions certified with sanitising capabilities.”

Precise control options for temperature and steam output are also crucial to cater to specific requirements of different garments, which is a hallmark of Tefal’s products. “We also take pride in our garment care solutions’ excellent glideability and maneuverability, carrying our heritage of high-quality made in France products.”

Tefal’s commitment to innovation has led to the development of all-in-one products such as the IXEO all-in-one garment steamer, which features an ergonomic design and integrated ironing board to make ironing fast and convenient.

“We are introducing our newest offering, the Care For You automatic garment care solution, delivering a range of features including de-wrinkling, sanitising, deodorising and drying. As we continue to expand our product range, we are also looking at more vibrant colours,” Maharaj said.

Tefal Care for You

` Easy to use and portable design

` Dewrinkles up to three garments in 10 minutes

` Gentle drying with no risk of shrinking or burning

` Safe for all fabrics including silk or wool and items like stuffed animals, cushions and pillows

` Eliminates lingering odours, refreshes fabric and kills up to 99.99% of viruses, bacteria and germs

RRP: $1,399.95

The garment care category is expected to make a strong comeback and budget-conscious consumers will be willing to invest in products that offer long-lasting quality.

“Tefal has established itself as the number one brand in garment care by delivering exceptional performance using premium quality materials made in France. We are focused and committed to driving innovation that supports the industry in creating new segments and meeting evolving customer needs.” AR

NEWELL BRANDS

Nicole Norton

Marketing Manager – Garment Care

Consumers are increasingly opting for garment steamers over traditional irons as a more convenient way to fit in with their lifestyle and busy schedules, helping them save time and effort, Newell Brands’ Nicole Norton said.

“From a virtually non-existent segment 10 years ago, garment steamers is growing year-on-year and now accounts for 26% value of the entire category, according to the latest GfK data.”

The shift to garment steamers continues to increase, as consumers strike a balance between convenience and wanting their clothing to feel good and look great as they return to the office and engage in more social activities.

“Sunbeam’s range of garment steamers respond to this demand by providing a more efficient and convenient way to remove wrinkles and freshen up garments. Thanks to fast heat up, an extra-large water tank and continuous steam, the SG1000 Sunbeam Power Steam Handheld Garment Steamer is a perfect fit for consumers seeking time-saving solutions,” she said.

Sunbeam is continuing its evergreen money back guarantee promotion. Consumers can purchase and use an eligible Sunbeam iron, steam station or garment steamer for up to 100 days and if they’re not satisfied, receive their money back. AR

SG1000

` 1,400 watts

` Two steam settings –low and high

` Fast heat up time – ready in under 40 seconds

` 300ml water tank capacity and 18 minutes of continuous steam

` Includes four accessories – steam guard, fabric brush, lint pad and creaser

RRP: $89.95

DE’LONGHI Davina Gray-Ebbett Marketing Manager

The garment care industry has evolved postpandemic, according to De’Longhi’s Davina Gray-Ebbett. During the pandemic the category for irons, garment steamers and steam generators declined significantly, but now that people have returned to the office and social events the category is in rapid growth, up 40% in the latest quarter alone.

“Braun offers a practical appliance that is reliable, durable and makes daily routines easier. Our priority is design and performance, creating intuitive, versatile and long-lasting appliances that make for the perfect tool when it comes to garment care,” she said.

Braun’s latest technology aims to make ironing quicker and easier, claiming to reduce ironing time by half with the new Braun new CareStyle

7 Pro. “Allowing professional results from the comfort of your home, the new CareStyle 7 Pro is the world’s first iron with a four-star ergonomic certification.” AR

Braun CareStyle 7 Pro

` ProSteam mode ideal for vertical ironing

` New interface with iMode technology and four modes to choose from

` PowerSteam technology makes this Braun’s most powerful steam generator iron

` World's first iron with four-star ergonomic certification for maximum comfort and effortless ironing

` FreeGlide 3D technology and unique upward curving soleplate guarantees 360-degree glideability

RRP: $499

Sunbeam Power Steam Handheld Garment Steamer

PHILIPS

Mikyu

Chun

Consumer Marketing Lead – ANZ

In comparison to 2021, there was significant growth in garment care in 2022 as people returned to school and workplaces, with Philips recording around 25% overall growth and more than 80% growth in garment steamers alone.

“Our OptimalTemp technology guarantees no burn to take the stress out of ironing. Philips also introduced the All-in-One 8000 Series Ironing Solution for a different take on traditional products by offering an iron, steamer and board in one,” Mikyu Chun said.

“We expect the garment care category to continue to grow as companies enforce people to return to the workplace. Growth of garment steamers will be driven by demand for convenience, particularly among younger generations who prefer a steamer or all-in-one solution.”

Chun is urging retailers to communicate the right sub-categories to the right target consumers as garment care no longer just incorporates irons.

“For traditional families or Mums with two kids, system irons and high-end steam irons are the perfect recommendation. For those aged in their 30s or 40s in a single household, couple or one child family, premium stand steamers (or all-in-one solutions) are a good fit as they offer convenience without compromising on performance. For younger consumers aged in their 20s, handheld steamers are the trendy item for quick ironing tasks.” AR

Philips All-in-One 8000 Series

Ironing Solution GC628

` Iron, steamer and board in one

` Multi-angle board

` Powerful and continuous steam

` Optimal temperature heated plate

` Dual heating technology

RRP: $599

Panasonic Steam Generator Iron NI-GT500NSJ

` Large operating panel with maintenance reminders

` Anti-calc technology reduces build-up of water minerals in the iron boiler and soleplate

` Delivers a continuous burst of extra powerful steam – 600 grams of steam a minute

` Improved bacteria technology can remove up to 99.99% of bacteria on clothing

` Easy cleaning system – the water inside the boiler is only required to be poured out once a year

RRP: $629

PANASONIC

Chasnyn Ousmand

Product Manager

– Personal Care & Small Appliances

Hygiene has become a key priority for many consumers and in response, the latest range of premium Panasonic steam generator irons double as a vertical garment steamer.

“The unit’s powerful 720g/min surge of steam and 99.99% bacteria removal make it easy to deodorise delicate items that can’t be ironed or freshen up items that are dry clean only,” Chasnyn Ousmand said.

As economic pressures continue to rise, Australians are searching for products that deliver efficiency while also helping them save money.

“Panasonic’s garment care solutions ensure an attractive and effective result while cutting the cost associated with visits to the dry cleaner. With consumers also returning to work and events, they are seeking tailored results without compromising on ease and convenience. Panasonic’s steam generators feature anti-calc technology, continuous steam design, and extra-powerful steam boost functions to tackle large and difficult household garments.”

While ironing is often perceived to be a timeconsuming and monotonous task, the Panasonic GT500NSJ steam generator iron offers a 1.8-litre water tank to avoid constantly refilling the iron and temperature dial to adjust the heat based on the fabric being ironed.

“Another obvious predicament users face when ironing is the risk of wrinkling or burning. Unlike regular irons where the water evaporates easily on the soleplate, the NI-GT500NSJ releases a continuous boost of steam that is maintained by an internal boiler, eliminating the risk of burn marks and making garment care a stress-free task,” Ousmand said. AR

Dishwashers

BUILT-IN | FREESTANDING | INTEGRATED DISHWASHERS

Sustainability

picking up speed in dishwasher segment

OUTLOOK

BY KYMBERLY MARTIN

Dishwasher sales enjoyed consistent growth throughout 2022 , mainly because of the flourishing renovation market that has led consumers to spend more on their homes, according to the latest tracking from Euromonitor International. In future, Australians are predicted to look for household products that are flexible, easy to use, save time and provide dependable, long-lasting outcomes. With the outbreak of the pandemic, more consumers have become comfortable buying big-ticket items online and as a result, retail e-commerce is anticipated to increase its share of the dishwasher market in the coming years.

Our unique Planetary Wash system, 6 Star energy rating, flexible interior and a suite of smart functions ensure your dishes sparkle and shine perfectly everytime.

SMEG

Livia McRobert Head of Marketing

Many consumers are now working permanently in a hybrid model and the household dishwasher is being used more than once a day, according to Smeg. “With the additional usage, efficiency credentials, ease of use and flexibility are key drivers for the replacement and renovation market,” Livia McRobert said.

“The renovation market will remain strong this year with integrated and semi-integrated models maintaining popularity for a seamless yet functional solution and visually seamless extension of the living and dining space. The replacement market will also experience growth with the prevalence of work-fromhome contributing to dishwasher wear and tear. We are also seeing more households with two dishwashers, likely as a result of hybrid work.”

As well as 6-star WELS water efficiency and 4-star MEPS energy ratings, Smeg dishwashers offer multiple interior configurations to satisfy all load requirements from crystal glassware to heavy duty oversized cookware. The Diamond Series dishwasher collection also offers Sterilise, a hygienic program to remove 99% of germs, making it ideal for baby bottles and cutting boards, she said.

Consumers are seeking a dishwasher that offers multiple programs, designed to suit their lifestyle. As well as the ultra-hygienic Sterilise program,

Smeg Fully Integrated Dishwasher

DWAFI6D15T3

` 60cm with 15 place settings

` Planetary wash system

` Sterilise wash program

` Five-stage filtration and DryAssist

RRP: $2,290

Smeg offers the convenient Full Express 60, to wash and dry a full load in one hour. Or for the entertainer, Smeg offers Crystal for fine glassware and china. Interior configuration options are also important for consumers wishing to maximise their load. Smeg’s adjustable basket design and flexi-duo cutlery tray, fold and slide ingeniously to free space for tall glassware and house cutlery and utensils, adding another dimension of convenience.

“We are continuing to educate consumers on program selection to meet their needs while delivering high quality results with less power and water usage. At Smeg’s dedicated dishwashing factory in Northern Italy, wash system engineering and energy efficiency credentials continue to be a focus for future manufacturing.”

On the promotion front, Smeg will continue to develop point-of-sale material to communicate its offering of different programs, all creating high quality results using less power and water with varying cycle times. AR

As well as 6-star WELS water efficiency and 4-star MEPS energy ratings, Smeg dishwashers offer multiple interior configurations to satisfy all load requirements from crystal glassware to heavy duty oversized cookware.

ARISIT

Andrea Gunn National Sales & Marketing Manager

With current cost-of-living pressures, consumers are reserved when outlaying on new appliances, and more aware of potential ongoings costs. “It comes down to quality, reliability and cost to run appliances efficiently,” Andrea Gunn said.

“With the addition of PowerClean jets on the new Whirlpool WFO3033PLAUS dishwasher, you can position large pots and baking dishes, so they receive an intensive and powerful wash, giving up to 30% extra space in the lower rack. This model also has Whirlpool’s patented 6th Sense technology that automatically detects the level of soil thanks to a smart sensor, while adapting cycle parameters to ensure perfectly clean dishes, saving time, energy and water. Whirlpool also offers peace of mind with a five-year warranty,” she said.

“We’re already seeing consumers pulling back on spending, especially on items that are not deemed a necessity. Factoring that in with overstock pressures, resulting in price degradation and lower ASPs, I don’t see this category showing any growth this year.

“Over the past 12 months we have invested heavily in implementing new and improved systems to enable us to provide the best possible support for our customers. This remains an ongoing priority within our business.” AR

Miele AutoDos Integrated

Dishwasher

G7599SCViXXL

` Automatic detergent dispensing with integrated PowerDisk

` EcoPower technology saves water and energy

` MobileControl with Miele@home for networking appliances

` Quick Power Wash for moderately soiled crockery in 58 minutes

RRP: $4,699

MIELE Alison McGorlick Category Marketing Manager

Consumers are feeling the impact of inflation and the rising cost-of-living so are more intensely researching to thoroughly understand features and benefits before committing to purchase. “At Miele, we see this as an opportunity to educate and help select the best appliance suited to their needs and budget,” Alison McGorlick said.

“There is demand for a dishwasher that will do more than just ‘wash the dishes’, it needs to help save money and energy with sustainable features, however performance is also important,” she said.

“Miele is the only manufacturer in our branch of the industry to manufacture detergents, formulated specifically to ensure perfect results when used with Miele dishwashers, with innovations such as automatic dispensing with integrated PowerDisk.

“More than ever consumers are looking for appliances that are sustainable, use less water and electricity. Miele dishwashers use as little as 9.2 litres of water with Eco programming which is a fraction compared to hand washing dishes.”

Whirlpool

PowerClean

Freestanding Dishwasher

WFO3033PLAUS

` Patented Power Clean

` 6th Sense technology

` Natural dry

` Sanitising cycle

RRP: $1,499

Miele is prioritising its messaging around the sustainable features for its appliances. “With up to a 4.5-star MEPS energy and 6-star WELS water ratings, Miele dishwashers are amongst the most efficient dishwashers on the market. Miele’s EcoFeedback function allows the user to check the expected energy and water consumption for each program run. At the end of the program, households can access the exact usage in both kW and litres on their phone via the Miele app.”

Automatic dispensing is becoming more popular as consumers learn of the ultimate convenience which eliminates the guess work of manual dosing. Perfect results are ensured offering unparalleled freedom for customers. Also, consumers want smarter appliances which gives them greater control of their dishwasher and insight into their behaviours and their environmental mark, she said. AR

Our unique Planetary Wash system, 6 Star energy rating, flexible interior and a suite of smart functions ensure your dishes sparkle and shine perfectly everytime.

BOSCH

Nilouki Roland Product Manager

According to Nilouki Roland from Bosch, there are a number of factors important to consumers when it comes to appliances, and dishwashers in particular. “With the rising cost-of-living, people are looking to invest in highly efficient appliances to keep their water and energy bills down, however they also don’t want to compromise on performance. Features that align with these purchase drivers allow consumers to make an educated decision and be assured that the dishwasher they purchase will meet their needs.”

Bosch Series 6 Freestanding Dishwasher

SMS6HCI01A

` Extra Clean zone in the upper basket for heavily soiled dishes

` Extra Dry option for additional drying

` Silence Plus at 44dBA and 42dBA on extra quiet program

` Adjustable Rackmatic top basket with additional space for tall dishes

RRP: $1,699

The Bosch Home Connect app is invaluable in assisting consumers make smart decisions as it can recommend the most suitable programs based on the type of wash cycle and results they would like, she said. “If they choose an energy efficient cycle, the app will suggest the best combination of programs and wash options to achieve this.”

Bosch dishwashers include heat exchanger technology to achieve an effective drying cycle. The current range also includes an ‘extra dry’ option which helps optimise the drying performance. The Series 8 dishwashers now feature an automatic door opening that opens the door ajar a few minutes before the end of the cycle for a better drying result.

Other features include automatic programs and extra quiet cycles in Series 6 and 8 dishwashers. “Our delay start feature is a great one to maximise on solar energy, as you can set the dishwasher to begin the cycle when it best suits you, even if you’re not home.

“Challenges facing consumers are something we can all relate to, so making sure our retail partners understand the range and can explain the benefits of different models in terms of energy and water savings, which in turn can help the consumer to save money.

“Long lead times continue to be a challenge however we are expecting the stock situation to improve in the second half. We also understand that transparency and open communication with our retail partners is vital. The more they know, the better they will manage the situation with their customers,” Roland said. “We aim to deliver products that not only heat the home but also purify as an added benefit. This means consumers can be more comfortable in the home, while ensuring cleaner air." AR

The Bosch Home Connect app is invaluable in assisting consumers make smart decisions as it can recommend the most suitable programs based on the type of wash cycle and results they would like.

ASKO

Owen Holbourn

Sales & Marketing Director

Asko expects the dishwasher segment will continue to grow as more households add dishwashers to their kitchen, according to Owen Holbourn.

Black is back with a big surge in black steel and fully integrated dishwashers now more popular, and size matters too. “The Asko XXL dishwasher has the largest loading capacity on the market and with consumers entertaining more post-Covid, the larger size accommodates bigger plates and dishes,” he said.

Also on the back of Covid, hygiene has moved up a notch on the shopping list and Asko is responding with its new DW60 range of dishwashers arriving in May. “Our dishwashers have a hygiene mode that takes water up to 70 degrees as well as a UV Cleanse feature which kills up to 99.99% of bacteria, fungi and viruses with UV light. The energy ratings go from 4- to 4.5-stars and water ratings 5.5- to 6-stars.

“Scandinavian minimalist design features heavily in our products. Our new range of dishwashers will have a push to open handleless design that is completely integrated."

He said shows like The Block will continue to drive trends in kitchen design as consumers continue to prioritise integration as a key feature.

On the retail front, Asko has developed a sales portal to support retailers with real-time stock information to keep customers up to date with call-wait times for customers to the service line said to be consistently less than 30 seconds.

“The stock situation has recovered and we are seeing fewer challenges around componentry experienced last year. Asko supply has been good throughout Covid and we expect that to continue in the coming months, and as global demand starts to slow, supply from our European factory will improve.” AR

Asko Integrated Dishwasher DW60

` UV cleanse uses UV light to help eliminate up to 99.99% of bacteria, fungi, viruses and more

` Auto dosing delivers the exact amount of detergent, storing up to 30 days of detergent

` Connectlife app controls and monitors dishwasher remotely via smartphone or tablet

` Turbo Combi Dry and Turbo Combi Dry with Sensor Control for improved drying results

RRP: TBC

LG

Frank Malcaus General Manager – Home Appliances

As the kitchen continues to be the heart of the home, it has driven interest in kitchen upgrades, along with digitisation and the adoption of connected appliances that make household chores more convenient, Frank Malcaus said.

“Demand for dishwashers that deliver both convenience and style has grown as consumers become more conscious of energy savings, seeking out appliances that keep sustainability in mind. LG has responded to this trend by delivering products that are energy and water efficient within its broader range of household appliances,” he said.

The LG QuadWash dishwasher range includes features that deliver time-saving benefits whilst effectively cleaning dishes, reducing the need to ‘pre-rinse’ dishes.

LG QuadWash Freestanding Dishwasher

` QuadWash technology delivers a thorough clean by spraying water onto dishes from multiple angles

` Inverter Direct Drive motor for reliable and quiet performance with a 10-year parts warranty

` ThinQ technology downloads new wash cycles, diagnoses problems and receives notifications via the LG SmartThinQ app

` TrueSteam steam cycles

hygienically cleans dishes, reduces bacteria on dishes by 99.999% RRP: $1,559

Malcaus said the ‘smart home’ continues to gain traction as people understand how it can combine convenience with efficiency in a simple to understand manner. Using the LG ThinQ app, users can start or stop a cycle remotely and monitor energy and water consumption from their smartphone.

“For 2023, we expect demand for home appliances to remain consistent as home upgrades, renovations and complete builds will see the dishwasher category continue to grow.”

In the challenging economic backdrop, LG is investing in its dishwasher range with ongoing digital media marketing that targets in-store dishwasher shoppers, frequently offering limited time promotions. Until April 30, LG is offering bonus Finish dishwashing products with in-store purchases across its dishwasher range. AR

Murat Dora

Product Manager

Beko has not observed any big changes in dishwasher purchase behaviour in the last 12 months with the main purchasing criteria still value for money, good quality and functionality. Efficiency ratings, noise level and ease of use are also key features when buying a dishwasher, Murat Dora said.

“The market direction is towards more energy and water efficient, quieter, feature-packed and internally flexible dishwashers that cater to the needs of modern households.”

Beko Dark Stainless Freestanding Dishwasher

BDF1640DX

` Fast+Program for up to three times faster cleaning

` Hygiene Intense function removes 99.9% of bacteria and viruses

` 16-place setting

` Quiet operation with 43dBA

RRP: $1,149

Connectivity will also become more relevant in the coming years, as it did for laundry and fridges, and higher capacity place settings is another growing trend, he said.

“Enhanced internal flexibility is a common feature across all our dishwashers, regardless of the product segment. Our 16-place setting models have 43 dBA noise level with 4-star MEPS energy and 5-star MEPS water ratings, providing extremely efficient and quiet operation. All our products have a five-year manufacturer's warranty showing our commitment to quality. The BDF1640AX auto dose dishwasher uses automatic gel detergent dosing technology, facilitating better performance when using quick and low temperature programs.”

According to sales and marketing director, Jim Kalotheos, Beko supports its retail partners by ensuring inventory consistency and market relevancy with its current range. “We are continuing to invest in new technology and new product platforms, delivering feature rich products and family aesthetics, evident in our new range of value packed dishwashers to be launched later this year. There’s always something new and innovative to talk to customers about with Beko.”

The company has sufficient stock levels across all product ranges and does not foresee any stock shortages in 2023. AR

BEKO

“

Connectivity will also become more relevant in the coming years, as it did for laundry and fridges, and higher capacity place settings is another growing trend. ”

GLEM GAS

David Gilmore

Managing Director

Now that supply issues have been resolved, interest has returned to feature benefits rather than having to buy what is available, according to David Gilmore. “We have upgraded our dishwashers to full stainless steel liners as customers become more engaged in their model selection.

“Household expenses are front of mind too so being able to minimise the cost per load is important. Our 90-minute cycle, which we recommend to our customers is efficient and effective for almost all loads.”

Two new models are being released this year featuring a faster cycle wash to reduce energy consumption.

Gilmore expects the replacement market to stay consistent but there is some potential for a fall in demand for new home kitchens and model upgrades.

“We are monitoring go prices and retail margins to make sure our retailers are getting a good return on selling our dishwashers and if the market shifts, we will move with it. Stock levels are good, and we don’t foresee any issue with stock for the rest of the year,” he said. AR

Emilia

Stainless Steel

Freestanding

Dishwasher

EDW63SS

` Full stainless steel liner

` 12 place settings

` Extra drying feature

` Electronic push button controls

RRP: $899

Omega 60cm

Freestanding

Dishwasher

ODW702X

` Six wash programs

` 4.5-star WELS water rating and 3-star MEPS energy rating

` Electronic controls with LED screen

` Stainless steel finish

RRP: $699

SHRIRO Will Tran Marketing Manager

Covid caused large and unexpected changes in household spending behaviour during the onset of lockdowns, according to Will Tran.

“Now in the post-pandemic phase, we’ve experienced lower consumer spending driven largely by rising interest rates. Consumers are spending less money on home renovations and more on holidays. As a result, we’ve seen a downturn in the dishwasher category.”

He said consumers are more conscious about sustainability, electricity and water consumption and looking for dishwashers with high water and energy star ratings to lower their electricity and usage as well as dishwashers that are easy to use with a larger loading capacity for larger place settings.

Shriro is working closely with its suppliers to achieve the best energy rating possible for its dishwashers, as well as responding to merchant and end user feedback.

“We take into consideration our product reviews, create a corrective action plan and react nimbly to market situations. Our current stock situation is on schedule to supply our retail partners in the coming months,” he said. AR

Air fryers take pride of place on the benchtop

BY EMILY BENCIC

While the overall benchtop cooking market saw a slight contraction of 2% in unit terms, revenue increased 16% in the 12 months to January 2023, according to the latest GfK data. This was largely driven by air fryers and the premiumisation within the sub-category over the last two years. There was also an uplift in rice cooker sales with revenue increasing almost 50%.

GROUPE SEB

Noel Hsu Senior Product Manager

Groupe SEB’s Noel Hsu believes cost consciousness has become increasingly important in the current economic climate of rising interest rates and inflation.

“Consumers are seeking smart and versatile solutions that deliver convenience and peace of mind when it comes to their energy bills. Tefal’s electrical pressure cookers and air fryers have been proven to save up to 80% and 65% of energy respectively, providing the assurance of reduced energy consumption from using their appliances.”

According to Groupe SEB product manager for small appliances, Julien Sara, although retracement is inevitable, people are still planning to cook, dine and entertain guests at home more often. “As a result, consumers are continually seeking inspiration and versatility in their kitchen appliances.”

Consumers can expect extensive exposure from the brand on various digital platforms highlighting the benefits and quality of Tefal products.

“We aim to enhance brand visibility through diverse media channels in 2023, maintaining our presence on television with product placements in cooking shows such as Everyday Gourmet with Justine Schofield on Channel 10, as well as collaborating with brand ambassadors and influencers across our digital channels as a key touchpoint,” Sara said.

Tefal Easy Fry Grill & Steam XXL

` The first three-in-one air fryer combining air fry, steam and grill and more

` Unique steam function with 1.1-litre water tank for up to 85 minutes of steaming

` Extra Crisp technology masters heat airflow and temperature control

` Exclusive grill technology and die-cast aluminium grill plate for meat without smoke and smell

` Unique pre-set combined cooking modes with seven cooking programs and three manual modes

RRP: $549

Groupe SEB has implemented a hybrid approach to training and in-store demonstrations, consistently generating digital training materials that retail floor staff can easily access and view.

“This enables us to deliver relevant and current information to support sales efforts and improve the consumer experience which we know is a key driver in this category,” Hsu said.

“The trend of cooking and entertaining at home continues to drive demand for kitchen appliances, despite the financial pressures associated with the cost-of-living. However, consumers are expected to be more selective in their purchases and opt for appliances that offer additional functionality. They may be willing to spend more on appliances that deliver added value and align with their evolving preferences and needs.” AR

We aim to enhance brand visibility through diverse media channels in 2023, maintaining our presence on television with product placements in cooking shows… as well as collaborating with brand ambassadors and influencers across our digital channels.

INSTANT BRANDS

Romina Simonutti Senior Product Manager

Instant Brands has seen a shift in buying behaviour as consumers find savvy ways of making their dollar stretch. “More consumers are carefully considering their purchase decisions with online research and digital content playing an important role in converting sales,” Romina Simonutti said.

“They are not only looking for innovative, multifunctional products from brands they trust, but energy efficient appliances that can help reduce household energy bills. A recent independent study undertaken by our UK team revealed that Instant appliances can use up to 80% less energy than traditional electric ovens, ultimately saving on energy and costs.”

Time-poor consumers are also seeking convenience, searching for easy and fast meals. The Instant range of appliances, including electric pressure cookers, combination cookers and air fryers, help consumers cook quick, delicious food with minimal monitoring. “Our appliances can be

Instant Pot Duo Crisp with Ultimate Lid Multi-Cooker and Air Fryer 6.5L

` Large capacity stainless steel inner pot serves up to six servings

` One single lid for both pressure cooking and air frying

` Large display with step-by-step cooking instructions and notifications

` Advanced whisper quiet steam release technology plus a steam release button to control natural, pulse or quick release options

`

13-in-1 functionality: pressure cook, air fry, sauté, steam, slow cook, sous vide, roast, grill, bake, dehydrate, yogurt, proof and keep warm

RRP: $449

used throughout the year – not only to pressure cook or slow cook a hearty winter meal – but bake desserts, make homemade yoghurt or sous vide a steak with sautéed vegetables.”

Another important topic in the benchtop cooking category is product safety with consumers wanting reassurance that their appliance is of high quality, safe and durable. Built-in features such as automatic shut-off and lid locking mechanisms are standard across the Instant range, but the steam release has also been improved. “Certain models in our range offer control of the steam release via the user interface, keeping the user’s hand far from the steam release valve.”

Instant Brands will continue to bring unique product offerings and meaningful technological innovations to market to help sustain consumer interest and drive sales.

“Maintaining in-store visibility is key in such a competitive marketplace. Continual investment across in-store activations and point-of-sale to drive brand messaging and product features are particularly important. We will also continue to improve our online presence, optimising content, amplifying ratings and reviews, and driving meaningful digital communications via various social media platforms,” Simonutti said.

“Instant Brands is home to many other categoryleading and well-respected brands, such as Pyrex and Corelle, delivering a full end-to-end solution when it comes to planning, prepping, cooking, serving, and storing food. Having access to these brands allows us to work with retailers in creative ways that resonate with, and add value for, consumers.” AR

An important topic in the benchtop cooking category is product safety with consumers wanting reassurance that their appliance is of high quality, safe and durable.

NEWELL BRANDS

Katie Cannaby

Marketing Manager – Benchtop Cooking

With benchtop appliances increasingly becoming more multi-functional, consumers no longer need to be pigeonholed into a single sub-category and shop between categories for the best solution, according to Newell Brands’ Katie Cannaby.

“For example, traditional air fryers and benchtop ovens haven’t naturally sat together but with the most recent GfK data showing that more benchtop ovens are now sold with an air fry function, why limit opportunities for increasing basket size and meeting consumer needs,” she said.

In 2023, Newell Brands expects sandwich presses and grills to make a comeback as consumers realise the endless possibilities on offer. “No longer seen as an appliance to create a ‘last resort’ lunch; presses and grills can do much more. By demonstrating how a sandwich press is more than a ham and cheese sandwich maker, it shows better value for money and helps consideration of higher price point models with more features.”

The Sunbeam Make It Yours campaign will run from April to September across the entire Sunbeam range both in-store and online. It will hero air fryer, frypan and sandwich press categories to champion the versatility of Sunbeam products. AR

Sunbeam Café

Style 4-Slice

Sandwich Press & Grill SPM4000SS

` Fits four sandwiches

` Fast, even heat up means it’s ready in two minutes

` Non-stick coating and curved edges for easy clean up

` Conveniently fold up for stand up storage

` Patented AnyHeight Control lever locks the top plate at any height to avoid squishing or flattening

RRP: $99.95

Philips Air Fryer 5000 Series XXL

Connected HD9285

` 16-in-1 air fryer

` Rapid Air technology

` Easy to use and clean

` Compatible with NutriU app

` 1.4kg capacity for up to six servings

RRP: $449

PHILIPS

Dalena Nguyen

Marketing Manager – Kitchen Appliances

Versatility and value for money have become increasingly important in the benchtop cooking category, according to Philips’ Mikyu Chun.

“Despite heightened demand for air fryers, penetration in Australia remains lower than some other countries so there is still opportunity for further growth. Multi-cookers and benchtop ovens now include more functions including air fry, which has increased market competition,” she said.

With air fryers, ‘crispy on the outside and tender on the inside’ is key. Philips air fryers feature a unique starfish design in the bottom of the pan to swirl hot air and achieve this result.

“Philips has been perfecting its Rapid Air technology for over 10 years and continues to add more functionality. In multi-cookers, we understand the importance of safety and plan to introduce new products with additional safety measures.”

Philips is focusing on recipe creation to inspire creativity in the kitchen and communicate messages beyond product features and benefits. “The NutriU app is the official recipes app from Philips which can support customers and retail partners by delivering more confidence on how to use our products.” AR

Philips Airfryer 5000 Series

XXL Connected

Select, set & relax with a 10hr timer

16 different cooking functions including fry, bake, grill, roast

XXL Size. For the whole family.

Find tasty recipes and control your Airfryer remotely via the NutriU app

PANASONIC

Chasnyn Ousmand

Product Manager

–

Personal Care & Small Appliances

During the pandemic, Australians turned to home cooking and even as people returned to a ‘normal’ lifestyle in 2022, Panasonic has seen the love for home cooking continue.

“Consumers remain committed to finding and purchasing products that take the guesswork out of cooking. They expect new benchtop cooking products to save them time and energy in comparison to traditional forms of cooking,” Chasnyn Ousmand said.

While improving efficiency in the kitchen is essential, consumers are also looking for smarter benchtop cooking products that deliver highquality results consistently, while helping alleviate the pressure of cooking.

“Panasonic’s SR-HL151KST rice cooker utilises a three-way induction heat and precise temperature control. Heat surrounds the inner pan, cooking each grain of rice evenly, while releasing the fragrance and aromas of each grain to deliver perfectly soft and fluffy rice each time. With multiple cooking functions, consumers can be more creative and use the appliance to cook soups and cakes.”

Panasonic is focusing on engaging online marketing, promoting products by developing recipes which showcase the ease of use and professional results that can be achieved from its range of kitchen appliances.

Panasonic is continuing its partnership with Australian cook, Marion Grasby, developing a range of videos with handy tips to guide and inspire home cooks. AR

Panasonic 1.5L Induction Heat Rice Cooker

SR-HL151KST

` 24-hour pre-set timer function

` Binchō-tan charcoal coating layer of the inner pan provides high abrasion resistance

` Equipped with a food-grade stainless steel steam basket that separates the starch in the rice

` 11 menu settings to choose between white rice, brown rice, porridge, steam, reheat, cake and more

` Three-way induction heat capabilities and precise temperature control through inverter technology and fuzzy logic

RRP: $499

Breville the Smart Oven Pizzaiolo

` The first domestic benchtop oven to reach 400°C

` Cooks authentic wood fired style pizza in two minutes

` Manual mode to individually control deck and top temperatures and select the heating element

` Replicates three types of heat generated by a brick oven – conductive, radiant and convective

` Element iQ system replicates baking environment for New York, pan, thin and crispy, and frozen pizzas

RRP: $1,399

BREVILLE

Julio Enriquez

Commercial & Category – Food Prep & Cooking

In the benchtop cooking category, it is important for products to either help achieve better cooking results, simplify the task or broaden cooking possibilities, according to Breville’s Julio Enriquez.

“Over the years Breville has applied this approach to a wide range of benchtop cooking sub-categories including ovens, slow cookers, pressure cookers, rice cookers and multi-cookers, as well as grills, sandwich presses and snack makers,” he said.

“Kitchen space is also a key consideration which has increased demand for compact and multifunctional appliances. We expect benchtop cooking to continue to perform well and will support sales with gift-with-purchase promotions at key periods.”

In April, Breville will launch the Quick & Easy Pie Maker that can make eight individual pies, has a countdown timer and a ‘bit more’ button for RRP $119.95. AR

CDB GOLDAIR

Kellie Plant

Product Manager

Over the last 12 months, customers have been returning to stores to make their purchases – a huge shift from the growth in online sales during lockdowns – for the opportunity to touch and feel products, and CDB Goldair believes this will remain the preference for NutriBullet customers.

“Consumers are looking for appliances that are easy to use and provide great results. The NutriBullet cooking range is ideal for busy people who want to eat nutritious and delicious food without spending hours in the kitchen,” Kellie Plant said.

Despite being a newer player in the benchtop cooking category, NutriBullet claims to be experiencing solid growth. “We expect this to continue as our distribution expands, and consumers continue to embrace new products from the brand.”

However, a key challenge is cutting through the clutter of product availability for consumers. “It can be overwhelming looking for a new appliance when there are so many options, but we utilise a 360-degree marketing approach to support customers throughout their purchase journey.”

NutriBullet will continue to offer value with regards to feature set, quality and price point, while continuing to support its retail partners with attractive promotional offers that consumers respond well to, according to Plant. AR

NutriBullet XXL Digital Air Fryer 7L

` Roasts, bakes, dehydrates and crisps family-sized portions

` Eight pre-programed cooking modes for different meals, including fries, poultry, fish and more

` Manual time and temperature settings

` In-built smart technology automatically adjusts cooking time to compensate for heat loss if the drawer is opened

` 360-degree vortex convection technology cuts down on time and reduces the amount of oil required

RRP: $299.95

GLEN DIMPLEX

Richard

Banks

Product & Marketing Coordinator – SDA

Sales trends show that elevated purchase behaviour continued in 2022 and Morphy Richards is developing its presence in the benchtop cooking category with appliances that make home life more convenient.

“Consumers are looking for appliances that are reliable and built to last, while being easy to use and good value for money. Morphy Richards’ key focus is delivering appliances designed to make everyday tasks in the kitchen easier,” Richard Banks said.

“Despite restaurants and takeaways returning to operate after lockdowns, consumers still appear to be spending more time in the kitchen with home cooking becoming a focus for most families.”

Supply chain issues remain an ongoing concern with Covid outbreaks creating delays with stock, but Morphy Richards is planning well in advance and accounting for longer lead times to help mitigate these challenges where possible, he added. AR

Morphy Richards Digital Multifunction Cooking Pot Green MRMP3GN

` 1,600-watt power for fast and uniform heating

` 3-litre deep pan capacity

` Intelligent preset timer function

` Non-stick coated accessories

` Elegantly engineered design

RRP: $279.95

Consumers are looking for new and healthier ways to make delicious meals at home and this trend has been seen across all categories within benchtop cooking, according to Harvey Norman general manager of appliances, Carene Myers.

“The category has evolved with customers wanting products that are more than just one appliance and something that is quick and easy to use,” she told Appliance Retailer.

Myers expects air fryers and multi-cookers to continue to drive the category forward this year with consistent new innovation and features which continue to delight consumers when cooking at home.

“Demand for air fryers in particular is going from strength to strength through word-of-mouth when consumers start to understand an air fryer can do more than just cook chicken nuggets and chips,” she said.

“Some categories will also shift into others as consumers look for multi-function appliances that still deliver a great result of what a slow cooker or rice cooker can do.”

Capacity and functionality are the two main considerations in the purchase decision, particularly for larger family households with four to six people. “This is a big consideration prior to purchase and from a feature set perspective, consumers want as many functions as they can in one appliance to ensure they maximise the investment.

“An air fryer and multi-cooker in one is something we expect to see more of as it delivers the best of both worlds and is great for those short on benchtop space.”

Myers said promotions help drive sales and consideration of purchase, but the most important thing for these products is awareness. “The other key to success is being able to physically show a customer everything they can do in these products and explain the wide variety of dishes that can be cooked.”

“The category has evolved with customers wanting products that are more than just one appliance and something that is quick and easy to use.

HARVEY NORMAN –CARENE MYERS

Discover the beauty of pure steam with Smeg Classic Pyrosteam and TV host Silvia Colloca

The Smeg Classic Pyrosteam oven is the next instalment in the Smeg Galileo multi-cooking technology story, offering consumers an elevated culinary experience as a result of Smeg’s redesigned oven cavity, renowned engineering expertise and the beauty of pure steam. To help consumers connect cooking technology with culinary benefit, Smeg has partnered with Italian born cookbook author and TV host Silvia Colloca to demystify cooking with steam. In the video content series, Silvia takes consumers through the dedicated steam functions, explaining how pure injected steam will deliver professional results more quickly and without compromising taste or texture. Unlike outdated evaporated steam, Smeg injects pure steam into the cavity to ensure the cavity remains dry while the food gains succulence. Silvia also enlists the help of the temperature probe to take the guesswork out of perfectly cooked beef, with professional results. Smeg’s three signature in-oven accessory trays are also put through their paces. From six-minute barbecued lamb cutlets using the specially designed barbecue tray to crunchy mini chicken cooked in 15 minutes with the air-fry tray, and fluffy piadinia flat bread, cooked authentically on refractory stone. Smeg’s Classic Pyrosteam oven is available in stainless steel and matte black.

RRP: $3,590

ECOVACS WINBOT W1 Pro achieves spotless windows

Sit back, relax and enjoy the view with the new WINBOT W1 Pro. Perfect for all glass surfaces including windows, shower screens and pool fences, the WINBOT W1 Pro is packed with proprietary cleaning and suction technology. Features include ECOVACS’ first dual direction cross auto-spray technology that allows stains to be easily dissolved, a powerful steady climbing system with a physical tether, an industry-leading anti-slip driving system and a strong suction power of 2800Pa for a firmer grip and wipe. Its intelligent WIN-SLAM 3.0 path planning system allows for a thorough and comprehensive clean to be undertaken. Combined with anti-flare edge detection technology, the WINBOT W1 Pro can smartly detect frameless windows and adjust its cleaning route accordingly in just 0.02 seconds. The whole process can be followed along via the user-friendly ECOVACS app.

RRP: $799

Bosch releases its most flexible vacuum yet

The new Unlimited 7 features an innovative 90-degree bendable flex tube that delivers ergonomic cleaning underneath furniture. Ultra-convenient functions include the nozzle foot release for quick overhead cleaning, an easy parking clip that comfortably leans on countertops and a quick stand upright position when cleaning with the handheld unit. Clean up to 99.9% of dust thanks to the AllFloor DynamicPower brush with integrated LED floor lights and the durable TurboSpin motor that delivers up to 66,000 rpm. There are four colour variants available with a range of accessories to suit every need, with up to 40 minutes runtime per battery.

RRP: From $629

Blend-and-go with Smeg’s personal blender

Designed to support and enhance a healthy and dynamic lifestyle, Smeg’s new personal blender combines signature curves and efficient power with versatility. The distinctive familial design features a chrome base, backlit chrome knob with two speed settings and two 600ml BPA-free TritanRenew bottles for blend-and-go versatility. The sustainably manufactured TritanRenew bottles, made from 50% certified recycled material, do not absorb odours or flavours and are shock and breakage resistant. The lightweight bottles are also dishwasher safe. For a fast yet smooth fruit or vegetable smoothie, simply add fresh or frozen ingredients to the bottle; top with the durable stainless steel blades; place on the blender base and push down to start blending. Once smooth, remove from the base and replace the blades with the spout cap to enjoy a smoothie on-the-go. As well as speed, the blender offers safety and control, the blades will not operate unless the bottle is manually pressed into the base. The compact PBF01 personal blender is available in seven colours including cream, red, black and white as well as pastel pink, green and blue.

RRP: $199

APRIL/MAY 2023

LG has continued its relationship with Dolby and Meridian across its Tone Free wireless earbuds with the introduction of the flagship T90 with world-first support of Dolby Head Tracking and TF8 with SwivelGrip technology for a firm and comfortable fit.

THE NEXT ERA OF INNOVATION

LG announces 2023 TV Line-Up

This year’s TV line-up from LG Electronics is headlined by its flagship OLED TVs, including the LG SIGNATURE OLED M, a 97-inch OLED TV with Zero Connect technology and OLED T, a transparent OLED TV that can be integrated anywhere in a space, supported by upgraded Z3, G3 and C3 OLED evo series TVs.

THE LATEST Alpha 9 AI processor Gen6 uses AI-assisted deep learning technology, AI Picture Pro to improve upscaling and OLED Dynamic Tone Mapping Pro for greater depth to every frame. In addition, the OLED evo G3 series features LG Brightness Booster Max technology, increasing brightness by up to 70%. The 2023 LG G3 OLED evo models also introduce One Wall Design, leaving a minimal visible gap when wall mounted. The LG 2023 OLED evo C3 series models come with a swivel stand.

The latest version of webOS introduces a redesigned user interface (UI), All New Home, with customisation options.

Sony expands presence in wireless headphones

Sony is launching the WH-CH720N overear wireless headphones and WH-CH520 on-ear wireless headphones both featuring Digital Sound Enhancement Engine (DSEE) to produce high-quality sound and multipoint connection for easy connectivity between devices.

THE WH-CH720N incorporate Dual Noise Sensor technology, Sony’s Integrated Processor V1 chip to provide noise cancelling and up to 35 hours of battery life packed into a design that weighs just 192 grams – making them Sony’s lightest overhead wireless headphones with noise cancelling. The WH-CH520 on-ear headphones feature an adjustable headband with padding, soft earpads and a lightweight design for all day comfort and boast up to 50 hours of battery life. Built-in high-quality microphones and noise suppression processing reduce ambient noise. Simply answer calls with a one button click on the earcup.

OPPO presents its first foldable smartphone

OPPO has unveiled its first foldable smartphone for the Australian market, the Find N2 Flip, with a cover screen measuring 3.26 inches, making it the largest of any flip phone currently available. The 6.8inch E6 AMOLED display with 21:9 aspect ratio and smooth 120Hz adaptive refresh rate is complemented by an advanced anti-reflection film and up to 1,600 nits of peak brightness.

THE 50MP main camera features a large Sony IMX890 sensor with an f/1.8 lens, while the device’s in-house imaging NPU, MariSilicon X, boosts night video to capture 4K footage in low light. Users can hold the phone part-folded and sideways, just like a camcorder for a steadier grip.

Find N2 Flip incorporates a 4,300mAh battery – the biggest battery in any flip phone – and thanks to 44W SUPERVOOC fast charging, the battery can be taken from almost empty to 50% in just 23 minutes and up to 100% in less than one hour.

OPPO’s latest ColorOS 13 has been specifically optimised for the new form factor to take advantage of the large cover screen and Flexform Mode. The Find N2 Flip is OPPO’s first phone to offer four years of major ColorOS updates and five years of security updates.

Sony's WH-CH720N over-ear wireless headphones.

The OPPO Find N2 Flip claims to offer the largest cover screen and biggest battery of any foldable smartphone on the market.

LG's 2023 TV range includes upgraded Z3, G3 and C3 OLED evo series TVs with the latest version of webOS.

Sony unveils 2023 Bravia XR TVs

Sony has confirmed details of its 2023 Bravia XR TV line-up ahead of the upcoming launch in May. The three new models – X90L Full Array LED, A95L QD-OLED and A80 OLED –feature an updated Cognitive Processor XR with new XR Clear Image technology to improve noise reduction and clarity with motion reducing blur. The processor enables better backlight control of local dimming zones, increased brightness and reduced blooming.

EACH MODEL offers Acoustic Centre Sync, allowing the use of both TV and soundbar sound for richer bass and a wider sound field, and works with Sony soundbars to deliver 360 Spatial Sound Mapping. In addition, the A95L and A80L incorporate Acoustic Surface Audio+ with actuators that vibrate to produce sound from the entire screen. The range provides exclusive features for gamers using a PlayStation 5 console including Auto HDR Tone Mapping and Auto Genre Picture Mode, which both optimise picture quality. Using the Game Menu, gamers can tailor settings to their preferences such as turning on/off VRR or Motion Blur Reduction, as well as increase the brightness in dark areas with the Black Equaliser.

Samsung introduces Odyssey G8 - its first OLED gaming monitor in Australia

SAMSUNG ELECTRONICS Australia has released its first OLED gaming monitor, the Odyssey OLED G8; the slimmest in its product category. The 34-inch display has a 21:9 aspect ratio with 100% colour volume and DCI-99.3% colour gamut, with a 1800R curvature.

IN ADDITION to its 0.03ms response time and 175Hz refresh rate, the monitor features AMD FreeSync Premium. Equipped with upgraded Odyssey CoreSync and Core Lighting+ technology found on the rear of the monitor; the lighting matches the colours on-screen. Micro HDMI (2.1), Mini DP (1.4) and USB-C ports are incorporated, in addition to a 5W stereo speaker. A VESA-standard ergonomic stand can swivel, tilt and adjust to the optimum height. With the Odyssey OLED G8, users can stream content through Samsung’s Smart Hub or enjoy free live content on Samsung TV Plus.

Samsung Odyssey OLED G8 gaming monitor

Sony Bravia XR TV and soundbar

Arlo launches new Pro 5 security camera

Arlo Technologies is introducing the latest addition to the award-winning Pro series, the Pro 5 2K security camera. The camera operates off dual-band Wi-Fi support with 2.4Ghz and 5Ghz connections, promising faster video loading and less buffering. It also delivers battery life improvements with a 30% longer life than the Arlo 4 Pro security camera.

IN ADDITION to 2K video with HDR, the Arlo Pro 5 features a 160-degree viewing angle, colour night vision, two-way audio, an integrated spotlight and built-in smart siren. Its wire-free and weather-resistant design means it can be installed indoors or outdoors.

Accessories such as a solar panel charger, waterproof outdoor charging cable and extra-large capacity battery can be added via magnetic connection. The Arlo Pro 5 also works with Amazon Alexa, Google Assistant and IFTTT for further automation and control.

LG brings new Tone Free wireless earbuds to market

LG Electronics Australia is releasing new LG Tone Free wireless earbuds including the flagship T90 with world-first support of Dolby Head Tracking and TF8 with SwivelGrip technology for a firm and comfortable fit.

LG HAS continued its relationship with Dolby and Meridian, enabling the Tone Free T90 earbuds to bring new and improved features including Dolby Head Tracking. When paired with Dolby Atmos content, Dolby Head Tracking further elevates the listening experience by providing enhanced detail, depth, and clarity.

The LG Tone Free T90 is the first to feature an audio virtualiser designed by Dolby specifically for earbuds, which expands spatial dimensionality for stereo entertainment. Meridian Headphone Spatial Processing (HSP) technology mimics the natural acoustics found in Meridian high-end speaker systems.

The T90 features a new driver unit with the integration of graphene material that reduces vibrations and clarifies sound, as well as an optimised shape and lighter weight.

The LG Tone Free TF8 incorporates a lightweight design and SwivelGrip technology to ensure the earbuds are kept firmly in place. The TF8 fitness model is built with an IP67 rating for water and dust resistance.

LG’s UVnano charging case uses a built-in UV-C LED, tested to reduce bacteria on the ear gels by 99.9% in just 10 minutes when charging.

LG Tone Free TF8 wireless earbuds

Arlo Pro 5 2K security camera

Jabra adds Elite 4 to wireless earbuds line-up

Jabra is launching the latest addition to its Elite range, the Elite 4, designed with comfort, convenience and optimal sound in mind.

FOR CONNECTING two different devices simultaneously, the Jabra Elite 4 offers Bluetooth Multipoint, facilitating smooth switching. The initial pairing of earbuds to a device is simple with Fast Pair connecting instantly to a mobile device and Swift Pair linking straight to a laptop or computer.

The feedforward Active Noise Cancellation (ANC) filters out unwanted sounds, while fourmicrophone call technology and 6mm speakers promise crystal clear sound. For a more tailored listening experience, the Jabra music equalizer and intuitive Sound+ app lets users customise the sound.

The Elite 4 boasts 5.5 hours of playtime and 22 hours with the case (or 28 hours with ANC off). The earbuds offer an IP55 rating for water and dust resistance, and come in four colours.

Ring unveils its most advanced battery video doorbell

Ring is launching its Battery Video Doorbell Plus with a battery life up to three times better than the company’s first doorbell.

OFFERING ADVANCED features including an expanded field of view, ideal for features like Package Alerts, and the highest HD resolution of any Ring battery doorbell, the Battery Video Doorbell Plus provides the most clear view of everything happening at the front door.

Ring Battery Video Doorbell Plus also includes features found in previous generations including Customisable Motion Zones to specify where the device detects motion and Privacy Zones to exclude areas from the camera’s field of view. Users can also set up Quick Replies for pre-set responses or use Live View and Two-Way Talk to speak to people in real-time.

Like other devices in Ring’s range, Battery Video Doorbell Plus is compatible with Alexa, to see, hear and speak to visitors through an Echo or Fire TV device. It also has a quick-release, rechargeable battery pack, and the ability to connect to a Ring solar panel for nonstop power.

Ring Battery Video Doorbell Plus

Jabra Elite 4 wireless earbuds

READERSHIP GROUPS

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