AR RETAIL PROFILE
Rawsons Appliances celebrates 75 years in business
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By diversifying our business to encompass more than just kitchen appliances, the Rawsons client shopping basket has grown.
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BY EMILY BENCIC
021 marks 75 years in business for independent South Australian electrical retailer, Rawsons Appliances. During this time, the business has grown to become the leading supplier of home appliances for both retail clients and commercial builders. In the last five years alone, Rawsons became the largest Weber Store in Adelaide by dedicating one-third of its Plympton showroom to Weber products with dedicated alfresco dining and demonstration space designed for hosting Weber Grill Academy classes and client engagement events. In partnership with GESSI and Duravit, Rawsons opened a luxury bathroom showroom, and expanded into premium home heating by partnering with RealFlame for gas, electric and woodfire products. In 2020, Rawsons further cemented its almost 40-year relationship with Miele by opening one of the first Miele Partner Centres anywhere in the world. The showroom, located at the Rawsons Plympton location, offers the full suite of Miele products including Miele branded consumables. The Centre hosts some of Adelaide’s leading home builders, architects and designers. “Our long-standing history with home appliances gives us a unique perspective of what
high value clients expect because you can no longer pass off poorly designed and manufactured products from companies with no discernible heritage,” Rawsons Appliances sales director, Jon Pysing told Appliance Retailer. “There has been an influx of no name and no origin brands coming to Australia, particularly over the last decade, putting down no tangible commitment to the market. Companies who support and give rise to these orphan brands come to realise that it is not sustainable, and clients are seeking a more trusting brand relationship. It will always be a pillar of Rawsons to seek brand partners who demonstrate a commitment through continued product development and ongoing service support,” he said.
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Appliance Retailer August / September 2021
