Appliance Retailer December 2022

Reaching the inflection point

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Australians spent more than an estimated $7.1 billion across the four-day Black Friday and Cyber Monday shopping event, according to NAB transaction data.

Appliance and consumer electronics retailers attributed year-on-year growth to greater awareness of the sales event, increased promotional activity and better stock levels, with TVs proving to be one of the more popular categories.

Despite concerns around the impact BFCM could have on Boxing Day, retailers are confident the momentum will continue into the New Year.

However, there are signs of changes to spending behaviour on the back of costof-living pressures, rising interest rates and inflation, with consumers carefully considering their purchase decisions and seeking value more than ever.

Once the fanfare of the silly season and excitement surrounding the first ‘normal’ Christmas since 2019 winds down, household budgets may be tightened.

The number of loans for the construction or purchase of new homes has fallen to its lowest level in over three years, according to data from the Housing Industry Association (HIA) released alongside the latest December rate hike.

This is consistent with other leading indicators, such as HIA’s New Home Sales Survey, which shows sales have fallen by 37% in the four months to October.

“The risks to household and business finances from such an overly aggressive hiking cycle are clear. A deep and prolonged trough in home building activity will jeopardise the return of the economy to stable growth,” HIA chief economist, Tim Reardon said.

However, the luxury end of the market is expected to be more resilient during these tougher times. In this edition, we preview the new Signature Appliances showroom, part of the new Bing Lee Premium Brands division, which has been described as the “best destination in Sydney” for kitchen, laundry and alfresco needs. Read more on page 16.

On a final note, the Appliance Retailer team wishes you an enjoyable and safe holiday season. We appreciate your continued support and look forward to a prosperous 2023.

Editor Emily Bencic

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James Wells

Emily Bencic

Ben Curtis

MEET THE APPLIANCE RETAILER TEAM

Kymberly Martin

Alyssa Coundouris

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VOLUME 28

#6

IN THIS ISSUE

EDITOR’S

NOTE

Reaching the inflection point Managing economic pressures and tighter spending.

Electrolux promotes state sales manager to head of retail sales

NSW state sales manager, Kyle Black has been promoted to head of retail sales, succeeding Heath Sturzaker. 08 Dependable Laundry Solutions fills newly created service role

Jackie McFeely brings many years of experience in the appliance and whitegoods service industry, most recently from Samsung Electronics.

Hart & Co holds inaugural Kitchen and Laundry Design Awards The Design Awards presented by Smeg are the first independent industry awards in Western Australia.

Beko regional director shares bold ambitions for APAC

With a goal of becoming one of the top three appliance brands in Australia and New Zealand.

A new chapter for Bing Lee As the retailer opens a new concept store in Macquarie Centre and its first Signature Appliances showroom in Willoughby.

FEATURES

Around half a million consumers started their smart home journey during the past 12 months with security cameras and smart doorbells at the forefront of growth.

Microwaves Convection microwaves are now regarded as the ‘gold standard’ by consumers, with 57% of claiming it’s changed the way they cook.

36 Gaming

Spending on gaming reached $4.92 billion in 2021, making it the second-highest consumer revenuegenerating sector.

44 Cameras

Despite a decline in DSLR and point-and-shoot compact cameras, the premium high-performance segment continues to track well with strong performance from mirrorless models.

WHAT’S HOT 49 Pick of the crop

Smeg Galileo multi-cooking technology, Westinghouse French Door fridge, Panasonic combination steam microwave and Maytag Commercial washers and dryers.

Derek Haley fills newly created general manager role at Narta

Narta will welcome Derek Haley to the newly created role of general manager –business development, effective March 2023. Haley is currently director of growth and operations at Electrolux and will leave the company after 32 years.

The role has been created to focus on strategic priorities and new initiatives around logistics and sustainability based on feedback and input from Narta’s key partners at its seminar in June.

Haley will own and drive the operational integration of these initiatives and work closely with Narta, member and supplier stakeholders. He will provide overall operational processes, systems and strategic advice on resource planning, compliance and leadership of backend operations and functions for all new and existing retail services and in consultation with the general manager and chief operating officer, be responsible for the escalation and troubleshooting of goal achievement blockages with relevant internal and external stakeholders.

Narta chief operating officer, Darren Spencer said, “This position will provide additional value as the key contact into new projects, such as sustainability and logistics, API integration and member engagement. Importantly, this will

provide a senior key contact focused on achieving our company goals for suppliers and members, including our strategic goals of expansion into new business markets.

“During his time with Electrolux, Derek worked across all areas of the business including IT, sales, continuous improvement, logistics and system creation. He brings a wealth of knowledge

HISENSE WELCOMES NEW HEAD OF MARKETING

Hisense has appointed Gideon Lui to the role of head of marketing for Australia and New Zealand, replacing Nicholas Peters who joined the company in October 2021.

Since joining Hisense in 2021, Lui has led the brand’s digital marketing and e-commerce remits. In his new role, Lui will lead Hisense’s overarching marketing and communications strategy across Australia and New Zealand, including brand events, product launches and sponsorships.

“We are thrilled to promote Gideon to the role of head of marketing. Since joining our team in 2021, Gideon’s knowledge and expertise has been instrumental in reinforcing Hisense’s priorities of innovation, performance, and user experience when retailing our suite of consumer electronics and home appliances,” Hisense Australia managing director, Finn Zhang said.

to assist Narta members and suppliers, as well as a passion for operational excellence and driving solutions.

“Derek will bring a lot of experience, expertise and value to Narta and our partners and I look forward to him formerly joining us around March next year.”

Haley will report to Spencer and form part of the senior leadership team with the CEO, COO and GM.

Prior to his career at Hisense Australia, Lui built an extensive background in customer experience, previously working in project management and design positions, where he led the curation of a range of point-of-sale activations.

“Having worked at the coalface of the customer experience for many years, I’m excited to embrace my new role and continue to evolve the ways in which we engage with current and prospective customers,” Lui said.

“Hisense is well-known for offering feature-rich products that make everyday tasks easier for consumers. 2023 is set to be an exciting year for the brand with a host of innovations hitting Aussie and Kiwi shores, with the Consumer Electronics Show in Las Vegas set to be a spectacular milestone.”

“We look forward to harnessing his proven track record, to continue to deliver on our mission of providing Australians and Kiwis with high-quality consumer products, at attainable price points.”

Newly appointed Hisense head of marketing for Australia and New Zealand, Gideon Lui.

Narta will welcome Derek Haley to the newly created role of general manager – business development in 2023.

ELECTROLUX PROMOTES STATE SALES

Electrolux has promoted NSW state sales manager, Kyle Black to head of retail sales, succeeding Heath Sturzaker. Earlier this year, Sturzaker made the decision to relinquish his position to concentrate on his family, after 18 years with the Electrolux business.

Electrolux director of sales, Chris Coen praised the contribution Sturzaker has made to Electrolux and the relationships he has built.

“It’s sad to see a long-time ‘heart and soul’ employee like Heath leave the business. I deeply respect his decision and

MANAGER TO HEAD OF RETAIL SALES

respect his focus on increased time with family. Heath will always be part of our Electrolux family and we look forward to catching up with him whenever we are in Tasmania,” Coen said.

“This is a great opportunity for Kyle and a thoroughly deserved promotion. As we’ve come to expect from Heath over the years, his major consideration in planning for the handover was the impact on his team and on ensuring business continuity. His dedication and Kyle’s professional approach to his new role gives me cause for huge optimism and excitement going forward.”

Black commenced with Electrolux in November 2018.

Leading Edge Group appoints Cameron Harvey as new head of appliances

Leading

Prior to joining Leading Edge, Harvey was national key account manager at OPPO Mobile for The Good Guys, Bing Lee and Big W

Prior to OPPO, he was with the Harvey Norman/Domayne group for about six years. He started his tenure as store manager at Harvey Norman Maitland with Greg Marron and later became commercial BDM at Domayne Maitland with Harley Saxby.

Prior to these roles, Harvey has worked with other major retailers including Telstra, Vodafone, Virgin and Crazy John’s in various store management and head office positions.

As head of appliances at Leading Edge Group, Harvey will support members in all forms from product ranging, marketing and business strategy, opening members and communities to new suppliers and brand opportunities, positioning independent retailer members to compete locally and nationally online and in-store, and leveraging strategic business growth for members and suppliers.

Commenting on his new role, Harvey said, “I’m excited to be joining Leading Edge as the new head of appliances to support our independent retailer members across Australia. I’m looking forward to taking the appliances category to new heights as we enter a new world of retailing post-Covid.”

Edge Group has welcomed Cameron Harvey as head of appliances, succeeding Margaret Terry who has joined Camera House as category manager.

for two years.

L to R: Former Electrolux head of retail sales, Heath Sturzaker and newly appointed head of retail sales, Kyle Black.

Leading Edge Group head of appliances, Cameron Harvey.

Dependable Laundry Solutions fills newly created service role

Dependable Laundry Solutions has welcomed Jackie McFeely in the newly created role of national service leader –head of dependability.

Bringing many years of experience in the appliance and whitegoods service industry, McFeely was most recently consumer electronics national field service manager at Samsung Electronics.

She joins Dependable with a customer first attitude, a dedication to the Maytag Commercial brand and toolkit of tricks and tips to ensure Dependable has the service support to keep equipment running smoothly.

Commenting on her new role, McFeely said, “With Maytag Commercial having such a strong brand name and legacy over so many decades, I can’t wait to lead the amazing service team already in place.

“With the support of the American manufacturing plants and the industry leading warranties on these products, I know that not only will we have the best product in the commercial laundry market in Australia – but it will be backed and supported by the best service team in the industry.”

Dependable Laundry Solutions general manager, Chad Pilbeam said, “Jackie has already shown her dedication and care to our customers and end users of the product, with a customer first mentality that is foundational to everything we

do at Dependable. I’m so excited for Jackie to be a part of the team and growth of Dependable, to help us reach the next stage of our growth.”

As Australia’s sole importer and distributor of the Maytag Commercial laundry equipment range, Dependable Laundry Solutions has been operating since 1968 with distribution centres in all states of Australia with new coin, card and commercial washers and dryers in stock.

LASER BRINGS IN FORMER MYER AND TGG EXECUTIVE

Laser has appointed Paul Malcolm as general manager of its private label business to lead further growth and oversee international business development and special buys.

Malcolm joins the Laser team with a wealth of experience within the Australian and Southeast Asia retail landscape, having spent time with Myer, Courts Malaysia and The Good Guys. His experience includes significant work in developing private label, exclusive and national-branded products.

In his most recent role, Malcolm was senior category buyer for Myer, responsible for appliances, technology and lifestyle, luggage and travel goods categories. Prior to his four year tenure at Myer, Malcolm spent three years in Malaysia as head of buying for consumer electronics, technology and appliances, and close to nine years at The Good Guys, most recently as national category manager for visual, furniture and accessories.

His appointment comes as Laser builds upon the success of its private label business and expands its dedicated operations in China, adding further headcount as it focuses on specialist support.

“We welcome Paul into the Laser business and look forward to adding his significant industry expertise into our executive team as he drives forward our private label business and international development. We have spent the last two years putting strong foundations in place for our private label business and developing meaningful new customer relationships,” Laser managing director, Chris Lau said.

“The significant investment we have made in this part of our business now enables us to scale up and meet the needs of both local and international customers, while also challenging ourselves to look at new categories and opportunities through maximising our supply chain, brand building capabilities and robust, longstanding retail partnerships. We are looking forward to supporting Paul as he continues to grow this part of the business and work closely with our expanding operations in China.”

Commenting on his appointment, Malcolm said: “Having worked with and admired Laser for many years during my time on the retail side of the business, I’m thrilled to be joining Chris Lau and his team during such an exciting period of growth for the business. The opportunity to join a business that enables me to work with such strong and important existing customers, while also being so open to exploring new categories and opportunities, is not something that comes along every day, and I can’t wait to get started.”

Dependable Laundry Solutions national service leader – head of dependability, Jackie McFeely and general manager, Chad Pilbeam.

Laser general manager of its private label business, Paul Malcolm.

IFA TO REMAIN AT MESSE BERLIN UNDER NEW JOINT VENTURE

gfu and Clarion Events have reached an agreement with Messe Berlin for IFA to remain at the Berlin exhibition grounds in 2023 and beyond.

The event will now be the responsibility of IFA Management GmbH – a new joint venture founded by gfu together with Clarion Events.

Under the new partnership, IFA plans to build on its success by expanding its digital offering and the IFA Next brand to add more start-ups and products to the event.

gfu managing director, Sara Warneke said, “I am delighted that IFA is staying in Berlin. Messe Berlin’s expertise in staging a show of this size and the potential offered by the new IFA Management will be crucial in maintaining IFA’s success in the years to come.”

Clarion Events CEO, Lisa Hannant added: “We are extremely excited to be entering into this partnership and are fully committed to ensuring its ongoing success. Clarion’s partnership with IFA, the gfu, and Messe Berlin comes at the perfect moment in IFA’s story. This new joint venture brings with it investment to deliver new features, more inspiration and new engagement that will bring more business to Berlin and more business to our customers.”

Clarion is investing in the management of IFA and its team to create a new dynamic and digital culture. Oliver Merlin, who brings many years of experience managing large-scale events, will lead the IFA team and establish a new office in Berlin to help spearhead new initiatives.

Former Myer MD elected to the board

The Myer board has appointed former Myer Grace Bros managing director, Terrence (Terry) McCartney as nonexecutive director. McCartney is currently non-executive director of Premier Investments Limited and Just Group Limited, a subsidiary of Premier.

“As a former managing director of the company, Myer holds a special place for me. I am basically a retailer having had the good fortune of working for more than 40 years across the full spectrum of retailing from luxury goods and department stores to mass merchandise and discount department stores across all commercial disciplines and skills that underpin a successful retail operation,” McCartney said at Myer’s Annual General Meeting.

“This includes merchandise, sourcing, store operations, marketing, omnichannel retailing, supply chain, property, inventory management, IT support and detailed financial analysis. I will apply this retail experience, which I believe is unique to the Myer board, to add value as a director for the benefit of all shareholders.

“My career began at Boans department stores in Perth before I moved to Grace Bros in Sydney in 1984. Following Myer’s acquisition of Grace Bros, I relocated to Merge department store in Melbourne in 1989. My executive career culminated in the role of managing director for Kmart Australia and New Zealand and managing director of Myer Grace Bros as it was known then, where for five years I led the Myer Grace Bros team to year-on-year profit growth.

Clarion non-executive director, Simon Kimble and Clarion EMEA managing director, Chris Gallon, also join the JV’s management board, bringing years of experience to work with the gfu and its key customers to help the event achieve its full potential in live and digital formats.

Messe Berlin CEO, Martin Ecknig said, “IFA has its origins in Berlin, where it was first held as the Funkausstellung in 1924. We are pleased that IFA stays here for another 10 years. As one of the Berlin’s leading trade fairs, IFA provides an important economic impetus for Berlin in its role as a trade fair venue, both at a national and international level.”

“I am currently an independent non-executive director of Premier Investments, as well as its wholly owned subsidiary, Just Group. I also serve as chair on Premiers remuneration and nomination committee.

“Since I was appointed to the Premier Investments board in 2016, the company’s market capatilisation has increased 57% to approximately $4 billion. Over this period, Premier has distributed over $640 million in fully franked dividends to shareholders.

“I believe I bring intimate retailing skills as well as proven capacity to work with the board and management to deliver results. I am committed to working in a collaborative and cohesive manner with the Myer board including managing conflicts of interest as perceived or otherwise.

“I am cognisant of the challenges but excited by the potential opportunities ahead for Myer.”

Signing of the contract: Messe Berlin GmbH CEO, Martin Ecknig, Senator for Economy, Energy and Enterprise, Stephan Schwarz, gfu managing director, Dr. Sara Warneke, Governing Mayor of Berlin, Franziska Giffey and Clarion Events CEO, Lisa Hannant.

IDEA WINDS UP OPERATIONS AFTER MORE THAN 40 YEARS

After more than 40 years as the peak industry body, the Imaging & Digital Entertainment Association (IDEA) is wrapping up its operations.

IDEA president, James Murray said the decision was made at the 2020 AGM and General Meeting, concluding it would not be financially viable to continue.

“For more than four decades, the association fulfilled a rich and rewarding function representing photographic manufacturers, importers and affiliated service providers during periods of rapid and continual change by liaising with governments, likeminded global associations, and other photographic and educational institutions,” Murray said.

“While digitisation and the availability of mobile phone image capture led to new providers in the imaging and entertainment space, original equipment manufacturers (OEM) and suppliers reconsidered their need to actively participate in the exhibition events. This was despite the final 2015 Digital Show recording record public attendance.

“Progressively, over the past five years there was a decline in IDEA membership to the point where just six of the original members remained – Nikon, Leica, Epson, Kayell CR Kennedy and Raleru. After many efforts to revive the membership, the board of IDEA came to the conclusion that it was best to wind up the Association and distribute any remaining assets and funds to a similar not-for-profit registered organisation

“The board of IDEA voted to allocate the remaining funds in the form of an endowment to the Royal Melbourne Institute of Technology (RMIT), leaders in Art and Design in the Asia Pacific and a university that prides itself on the art of photography and related disciplines.

“The endowment will be used as scholarships to assist in the education of young aspiring photography students. The scholarships will be awarded on the basis of both merit and the need for financial support to ensure students are able to continue in their studies and achieve their degrees,” he explained.

Murray paid tribute to the past and present IDEA directors for their outstanding support, industry commitment and professional management, while expressing his sincere thanks and great appreciation to Eve Phillips who has worked over many years to ensure IDEA, members and the industry achieved the best results.

Laura Ashley breakfast range gains momentum among retailers

The Laura Ashley breakfast collection, distributed by GAF Control, is gaining momentum since launching into the Australian market in early 2022.

The Laura Ashley toasters and kettles were first introduced via Temple & Webster and quickly expanded to other retail channels including Harvey Norman, Kitchen Warehouse and Peters of Kensington. The core product range is also available online and in selected stores through Betta Electrical, Bing Lee, Bi-Rite and Leading Edge group.

More recently, Harvey Norman has expanded the products into more stores around the country due to positive sales results.

Designed and engineered in the UK and backed with a two-year warranty, the current Laura Ashley range includes a retro 1.7-litre kettle featuring a temperature gauge, fill indicator, wrap

around handle and drip-free spout. The kettles can be paired with a two-slice or four-slice toaster which deliver seven settings, self-centering slots, a wide rack for thick bread, defrost and reheat modes.

The kettle and toasters are available in the famous Laura Ashley Elveden print in two colour variants including navy blue and white. A new Laura Ashley print, China Rose, will be released into the market in early 2023 and will include a 1.7 litre jug kettle.

In addition to this, Laura Ashley will be celebrating its 70th anniversary in 2023 with focused campaigns in apparel and homewares aimed at targeting a more youthful demographic.

GAF has confirmed plans to expand the Laura Ashley collection with both electrical and non-electric kitchen products in 2023 to further support the broader homewares offering.

The kettle and toasters are available in the famous Laura Ashley Elveden print in two colour variants including navy blue and white.

After more than 40 years as the peak industry body, the Imaging & Digital Entertainment Association (IDEA) is wrapping up its operations.

Mitsubishi Heavy Industries Air-Conditioners Australia, Pty. Ltd.

Hart & Co holds inaugural Kitchen and Laundry Design Awards

Hart & Co revealed the winners of its inaugural Kitchen and Laundry Design Awards at an event attended by 200 guests across the design industry at its Osborne Park showroom.

The Hart & Co. Kitchen and Laundry Design Awards presented by Smeg is the first independent industry awards in Western Australia.

Hart & Co. executive chairman, Rick Hart said the calibre of the entries was extremely high with the awards highlighting the incredible talent within WA.

Five winners were announced over six categories from a pool of 18 finalists, sharing in over $16,000 in cash prizes. The judging panel included photographer, editor and founder of Havenist, Jody D’Arcy, national award-winning building designer, Shayne Le Roy, Renew Renovations and Building owner and Dean Beament director, architect and academic, Justin Owen.

Kimberley Swinyard of husband-and-wife duo at Studio Atelier took out top prize as Designer of the Year. The project was also recognised as the winner of the Kitchen Design Excellence (over $60,000) category. Boutique design company Designtique, run by Emily Domazetovski took out top prize in the Kitchen Design Excellence (up to $59,000) category.

Claremont’s Lux Interiors took out the Laundry Design Excellence category, The People’s Choice winner was Tania Wright at Project Black Design & KTR Creations.

Lauren Bird, a student from North Metro Tafe, was announced as the winner of Emerging Talent for Best Kitchen Design Concept. A special mention was also made to the finalists announced on the evening, including students Alessia Rapattoni, Ashton Van Hinte and Christie Martin.

Hart said the Hart & Co. Team were extremely proud of the local talent demonstrated by all the award entrants over the past few months.

“Hart & Co. would like to extend our congratulations to the award winners, who truly shined with their top-tier projects. Overall, the event was a great success, providing an excellent opportunity to shine the spotlight on some of the most talented designers in the country, who are located right here in WA.”

People’s Choice Award winner: Cosentino.

Kitchen Design Excellence (up to $59,000) winner: Emily Domazetovski.

Laundry Design Excellence winner: Lux Interiors.

Hart & Co executive chairman, Rick Hart presenting at the Design Awards.

Designer of the Year: Studio Atelier, Kimberley Swinyard.

BSH reveals new Siemens iQ700 studioLine ovens

BSH held a series of in-person events to launch the Siemens iQ700 studioLine ovens unveiled earlier this year at EuroCucina in Milan, and IFA in Berlin.

Presenting to the retailers, BSH Home Appliances managing director, Andrew Jones recognised the 50-year partnership between Bosch and Siemens.

“Bosch brought to the table competence in laundry care and dishcare and it was Siemens that brought the cooking expertise to the table. I’m very proud of the fact that we remain as the number one cooking brand in Europe.

“There is a lot that Siemens can offer the BSH portfolio in Australia, especially when it comes to design and technology.”

Significantly, the preview of the studioLine products was hosted at West Side Place – a 2,800 apartment development located across four towers in the Melbourne CBD.

“This development represents the largest residential project that Siemens has ever won in the Southern Hemisphere and is the perfect segue for this new beautiful studioLine range that is packed with some very intelligent features. We think this new project with its exceptional design will be perfect for the target market that we are aiming for,” Jones said.

Rob Sinclair from e&s reflected on his first introduction to the Siemens brand during a business trip with BSH 27 years ago.

“I remember back to that trip in 1995 and Siemens always represented a level of style and sophistication that was very exciting. And when we saw the range launch in Australia in the early 2000s, it delivered a feature set and design style with an appeal to a certain sector of the marketplace that is positioned and priced very differently to other brands. It is a standalone brand that has massive importance for us as an organisation,” Sinclair said.

Con Tsoutouras from Spartan shared his feelings about the close association his business has to the Siemens business.

TOP: BSH Home Appliances managing director, Andrew Jones presenting at the Siemens iQ700 studioLine oven launch.

ABOVE LEFT: Roberto Finamore (BSH) and Don Blanksby (E&S).

ABOVE RIGHT: Rob Sinclair (E&S) and Con Tsoutouras (Spartan).

BOTTOM LEFT: Matthew Granger (BSH), Peter Tsoutouras (Spartan) and Robert Warner (BSH).

“Siemens represents the cornerstone of our business and has been a part of our family for a very long time. Siemens has the innovation factor and available with a specialised distribution model. Not only do Siemens products deliver elevated levels of design and technology, they are also stunning to look at and perform incredibly well.

“The person who buys a Siemens product is generally pretty busy and has an understanding of technology, but at the same time likes to entertain and likes to cook. Great new features mean it is now possible to be able to look at the oven from the couch, and equally starting the oven or stopping the oven when you are out and about. App-enabled products have definitely evolved. It started out being a diagnostic tool to begin with and now it is becoming a functionality and lifestyle feature.

“BSH has a clear philosophy about where their brands sit in the market. Gaggenau is a luxury brand, Neff is the cook’s brand, Siemens is the design brand and Bosch is the brand for everyone – so they have defined a clear path, so we know where those brands sit in the market and it works,” Tsoutouras said.

“BSH has been part of our family’s business since 1982, and over those 40 years it has been a great journey with many twists and turns and currently the professional relationship is probably the best it has ever been between our two businesses.”

Beko regional director shares bold ambitions for APAC

Beko is one of the top three appliance brands in Europe and Beko regional director for Asia Pacific, Arel Atakol has shared the same ambition for the Australian and New Zealand markets.

“We are still at the beginning of our journey in the region, and we know we have a long way to go but we would like to become one of the top three brands in Australia and New Zealand,” Atakol told Appliance Retailer in his first interview with Australian media.

This year, Beko is celebrating 10 years in the Australian market, which Atakol describes as an important milestone as Australia is the country where Beko has had a presence for the longest time compared to other countries in APAC and sits in the most premium position.

“To celebrate 10 years, we invited some of our retail partners on a trip to Turkey after IFA in Berlin to show them

our facilities and factories and we received very positive feedback,” Atakol said.

“We are one of the leading appliance brands in Europe but often this does not create real impact at a local level, so we wanted to show our retail partners Beko’s production capabilities. For example, our Arctic Ulmi Plant, one of the most modern production facilities in Europe, maintains the title of Romania’s first and only production base with Industry 4.0 technology. 70% of the production processes and 100% of the quality control processes are carried out automatically in the factory where the Internet of Things applications including Artificial Intelligence and robotic technology are used.”

Atakol has worked with the Beko brand for 23 years since joining Turkey’s largest conglomerate, Koc Holding, which consists of a large number of companies from the energy to home appliances sector, including Arcelik and one of its brands, Beko.

Beko regional director for Asia Pacific, Arel Atakol.

Prior to becoming regional director for Asia Pacific based in Thailand, Atakol was heading up Beko in Turkey, and throughout his career with the company, he has been responsible for various other markets including Middle East and Africa, Russia and the Balkans.

Reflecting on his long tenure, Atakol believes assuming his current position as regional director of APAC has been one of his biggest achievements – and challenges – due to the scale of competition in the region from other major manufacturers in China, Japan and Korea.

“Despite the competitive landscape, our objective is to reach more than 35% growth yearon-year for Beko in APAC by the end of 2022,” he said.

“We have a new 360-degree marketing approach and continue to transform the dynamics of the business. We are analysing our competitors more closely than ever before and since Arcelik and Hitachi entered a joint venture, we have had a good benchmark to compare the Beko brand with.

“Beko has only been present in APAC for a short time. For example, in Thailand for six years, although refrigerators are manufactured in the country, which helps distribution and is a valuable asset to our business.”

HOW SUSTAINABILITY WILL DRIVE BEKO FORWARD

In addition to its manufacturing scale, Beko wants to differentiate itself through its approach to sustainability, according to Atakol.

“Arcelik’s vision statement is ‘Respecting the world, respected worldwide’ and we strive to act in line with this motto. We have developed a strong decarbonisation roadmap with various targets for around the world. By 2030, we aim to cut our carbon emissions by 50% and by 2050 to become a net zero company.”

ABOVE: Beko SaveWater washing machines will be launched in Australia in 2023.

BELOW: Beko plant in Cayırova, Turkey.

Atakol referenced research which shows that 65% of Australians are very concerned about their personal carbon footprint and 40% of Australians believe a company’s social and environmental reports are very or extremely important when purchasing products or services.

“The Beko product range, including both major appliances and small appliances, offers strong sustainability credentials. We offer a fiveyear product warranty and pride ourselves on our after-sales service. It is important that we are a trusted brand among customers and our latest Net Promoter Score reflects this with a score of 74 out of 100 for Beko Australia and New Zealand,” he said.

In 2023, Beko plans to launch many new products in Australia, including SaveWater washing machines and FibreCatcher filter washing machines that were shown at IFA in Berlin.

“We will also have a greater focus on cooking appliances in both built-in and freestanding categories as we plan to expand our retail distribution channels.

“I believe we have been trying to transform ourselves according to the needs of our retail partners and end customers. Our focus on sustainability is extremely important for future generations. We need to force ourselves to leave them with a better, cleaner, and healthier environment.”

On a final note, Atakol shared this message for Beko’s retail partners: “I had the opportunity to meet with many of you during my last visit to Australia and I appreciate your partnership and effort to display Beko products and show them to our customers.

“Beko ANZ has appreciated the support we have with our retail partners. These partnerships have been pivotal in growing and establishing the Beko brand in Australia and New Zealand. We look forward to continuing to grow in these markets together with the ongoing support from our partners for the next 10 years and beyond.” AR

A new chapter for Bing Lee

BY EMILY BENCIC

The test kitchen in the Signature Appliances showroom.

The La Cornue display.

The Miele display.

Anew division, Bing Lee Premium Brands, has been created within the Bing Lee business, incorporating Signature Appliances, a La Cornue boutique in Surry Hills and Miele centre in Drummoyne.

The first Signature Appliances showroom has opened in Willoughby on Sydney’s lower North Shore. Considered a renovation hub in Sydney, Willoughby has multiple cabinet makers, design boutiques and other businesses dedicated to home design, and is a convenient location for north shore customers.

The showroom measures around 850 square metres to showcase a selection of brands including Smeg, Neff, Miele, Asko, AEG, Electrolux, Westinghouse, Vintec, Fisher & Paykel, Bosch, Blanco, Franke, KWC, Falcon, Liebherr, Monolith, La Cornue, Falmec, Sirius and Hitachi.

A 300 square metre outdoor deck will feature built-in BBQs and active outdoor cooking from early 2023. The area will also double as a dining area for customers and a unique space for trade events.

A state-of-the-art demonstration kitchen showcases the latest technology to customers in a luxurious environment where every detail has been considered. There is also a separate wine/function room that sits adjacent to the demonstration kitchen and outdoor deck for events.

The Bing Lee Premium Brands division has a dedicated team focused on developing and growing the luxury end of the market. The Signature team is led by Leo Lis who heads up the premium division and has a wealth of experience in the appliance industry. Alexis Lovell is the showroom manager at Willoughby and has a strong track record of managing appliance showrooms across the country.

“We are so excited to bring Bing Lee’s new luxury brand Signature Appliances to life at our first location in Willoughby. The concept of creating a new brand and luxury destination for consumers, designers and architects has been in the works for a few years,” Bing Lee general manager, Peter Harris said.

“We engaged a specialist design team to work with our Bing Lee team to bring to life a new brand and a magnificent new showroom along with a transactional website. Our aim was to create an unpretentious brand and destination that consumers can relate to. With our amazing team, this beautiful and unique showroom will create the best destination in Sydney for consumers’ kitchen, laundry and alfresco needs.”

Bing Lee merchandise and marketing director, Sam Zalin said, “We are delighted to offer customers a showroom and experience that we believe demonstrates cutting-edge design, practicality, and a relaxed shopping environment.”

Bing Lee CEO, Lionel Lee added, “I'm extremely proud of what Pete, Sam, Leo, and their team have created. All kudos to them.” 

The reception area in the Signature Appliances showroom.

NEW CONCEPT STORE IN SYDNEY’S MACQUARIE CENTRE

The latest Bing Lee store is now open at Macquarie Centre in Sydney’s north-west featuring the largest screen installed in a retail store in the Southern Hemisphere at 10.5 metres by 3.8 metres in size.

The store measures approximately 800 square metres with a warehouse and Click & Collect services available from the shopping centre car park. It showcases hero products from categories including cooking, refrigeration, laundry, TVs, floorcare, heating, cooling, small appliances, mobile computing, and technology accessories.

Bing Lee’s Sam Zalin said, “Given the demographics of the area and the fact that we want to appeal to a younger audience, we had to make this store more exciting and engaging. We want to give customers a reason to visit our showroom and had to differentiate ourselves through experience and service.

“We have framed the entranceway with the large screen, wooden finishes and lighting on the ceiling, as well as showcase zones that highlight key brands in key categories that will rotate every three to six months.

“There is a cooking, refrigeration and laundry area with major brands including Miele, Fisher & Paykel, Smeg, Bosch, Asko, Electrolux, Omega and Neff. The displays are linked together, which is a new concept for us, and all displays have glass in the middle to improve lines of sight. We have placed the refrigerators along the border of the space for a clean look and in the laundry display, all shelves are removable so we can use stacking kits to demonstrate how a product can work in a customers’ home. We wanted the space to feel comfortable and welcoming.

“The walkways and point-of-sale (POS) displays are defined by separate floor coverings to determine where the product is located and to help you navigate around the store. We wanted mobile computing at the front of the store to engage younger audiences. We placed TVs on the back wall of the store for high impact, and to capture customers’ attention from the front of the store as they walk in.

“Although there are fixed locations with desktops, all staff are fully mobile and can sell via mobile POS or on a laptop for customer convenience.”

Commenting on the store, Bing Lee’s Peter Harris said, “This shop has been designed to be both a flagship and a concept shop for Bing Lee. We will use this to test and learn from our team and customers what works well and then utilise those learnings throughout the Bing Lee network. We believe we have created a destination that people will enjoy immersing themselves in, taking time to experience the fantastic products and brands we offer in a leisurely fashion.”

Bing Lee head of retail, Chris Murphy added, “For me, this store offers what I call a slow and specialised experience – a relaxed environment that allows customers to take their time in making their product selection. The store is also designed to embrace and hero new products.” AR

TOP LEFT: Bing Lee Macquarie Centre showcases hero products from categories including cooking, refrigeration, laundry, TVs, floorcare, heating, cooling, small appliances, mobile computing, and technology accessories.

TOP RIGHT: The Bing Lee Macquarie store features the largest screen installed in a retail store in the Southern Hemisphere.

BELOW: Bing Lee CEO, Lionel Lee and mum, Yenda cutting the ribbon to officially open the Macquarie Centre store.

BOTTOM: Bing Lee has framed the entranceway with the large screen, wooden finishes and lighting on the ceiling, as well as showcase zones that highlight key brands in key categories.

OUTLOOK

Security cameras top of mind in smart home ecosystem

BY EMILY BENCIC

The pace of annual growth for security cameras has exceeded that of the prior year with units up 26% and value up 13%, GfK data for the year to September 2022 has shown. In particular, cameras equipped with voice-control functionality are driving the market forward, increasing 59% in unit terms.

Research from Arlo has revealed that penetration of security cameras is sitting at approximately 14% in Australia. More importantly is desire from consumers with intent to purchase in the next six months at a high of 37%.

More than two-thirds (69%) of Australian households have at least one IoT@Home product in 2022, according to new research from emerging technology analyst firm, Telsyte

Now in its 10th year, the Telsyte Australian IoT@Home Market Study 2022 found that around half a million consumers started their smart home journey during the past 12 months.

Telsyte expects the smart home market will grow by 20% from 2021 to 2022 to reach $2.1 billion by the end of 2022, partially driven by a need for energy efficiency due to the rising cost of products and services. The smart energy, smart lifestyle

and installation services categories are expected to see the largest growth in 2022 (up 22%, 31% and 57% respectively).

The overall interest in smart security products remains high as more home workers return to the office. Telsyte expects the segment to grow steadily in 2022 (up 9% year-on-year). Security cameras and smart doorbells and locks are expected to make up the bulk of the segment’s total revenue.

As Australians become increasingly connected, over half (53%) are also concerned that smart home products are becoming targets of cyber-attacks and while almost all (97%) have taken steps to protect their online security with selected personal devices, only around two-thirds (64%) have taken measures at the home network level.

According to Telsyte’s research, about one-quarter (26%) of households already have more than five different types of smart home devices installed. The top benefits consumers imagine a smart home should provide remain being more energy-efficient; making the home more secure; and cost savings in the long term. Sustainability has also become an important part of the smart home conversation and is now ranked fourth.

“

ANKER INNOVATIONS

Gaspar Xie Head of Sales & Operations – ANZ

Consumers continue to aspire to keep their homes, investments, and personal assets safe which has driven sales growth for eufy well above 50% over the last 12 months.

“More consumers that have chosen eufy’s ecosystem in the past are coming back to buy additional devices to expand their home security networks,” Gaspar Xie said.

“The most notable behavioural shift is around the extension of devices from cameras and doorbells to smart locks, floodlights and spotlights, all accessible within the single eufy app.”

Security encryption that ensures networks and data are protected is of critical importance to consumers. “eufy natively uses military grade encryption across its latest ecosystem. Customers also want long battery life in their wireless cameras and eufy leads the way in this area.”

Consumers are also becoming more aligned to local storage without the need to pay monthly cloud storage subscriptions. “The eufy brand is synonymous with local storage and the scalability of the eufy network has also been a key growth driver.”

However, Xie expects general economic conditions to challenge the market moving into 2023, but one of the greatest challenges is educating consumers around the choice of ecosystem and alignment to their longer-term objectives.

THE

eufyCam 3 Security Camera

` 4K Ultra HD resolution and night vision

` Comes bundled with the HomeBase 3

` Two-way audio and 16GB local storage (expandable to up to 16TB)

` Built-in spotlight and battery with an integrated solar panel for non-stop power

RRP: From $1,199

“We want consumers to understand that most brands are not compatible within a single app. Choosing the brand that is right for the consumer is about knowledge transfer and appropriate training.”

eufy’s approach to marketing has moved more towards educating consumers and key channel partners with a focus on the pillars of innovation and technology. “eufy has an unparalleled breadth of devices and the innovation we deliver, such as the new eufyCam 3 range is ground-breaking and speaks volumes for the brand,” Xie said.

As for retail sales training, eufy participates in training and expo forums and is always eager to invest in these events. “To this end, we are currently in the process of building an online training portal for all partners to utilise. We expect this initiative to roll out around mid-2023.” AR

IN

The most notable behavioural shift is around the extension of devices from cameras and doorbells to smart locks, floodlights and spotlights.

”

ARLO TECHNOLOGIES

Brad Little Vice President of Sales – APAC

The smart security category continues to grow year-on-year and Arlo believes the category has a bright future over the next 12 months.

“We know our customers seek hardware quality when purchasing smart security products. Our products such as the Arlo Ultra 2 Security Camera remain the gold standard in the market, offering 4K resolution, ultra-high definition and 180-degree field of view. Arlo remains dedicated to delivering meaningful innovation in the smart security category and that’s what keeps it at the forefront of the industry,” Brad Little said.

Cost-of-living pressures are having an impact across a number of categories including smart security, which means customers are shopping smarter and seeking affordable and smart solutions for their home.

“Outside of macroeconomic pressures, the main challenge for both suppliers and retailers is the maturity of the market. We are now moving from catering for early adopters willing to pay premium prices to now growing sales by catering for the mass market that will look for value buys,” Little said.

Arlo’s marketing strategy aims to deliver something for everyone with a wide range of products across three sub brands — Essential, Pro and Ultra. “These sub brands stem from our good, better and best hardware structure, which vary in price points to cater for different consumers with different needs.”

Operating within a fast-paced sector such as smart security, Arlo understands the importance of keeping staff and retail partners up to date on the latest product innovations. “Our approach to training is based on the needs of each retailer as we understand customer demographics vary.” AR

“

We are now moving from catering for early adopters willing to pay premium prices to now growing sales by catering for the mass market that will look for value buys.

UNIDEN

Brad Hales National Marketing & Communications Manager

Uniden has seen an appetite for higher specifications, features, and upgrades in the last 12 months as consumers invest more in additional smart security devices to expand their network.

“As technology evolves, Uniden continues to innovate and release new 2K resolution Super HD devices. The superior clarity is paired with smarter features, including artificial intelligence (AI) capability that lets cameras differentiate between car, people, and pet detection, and sends relevant notifications to the user,” Brad Hales said.

Uniden’s customers see ease of use and wire-free self-installation as a big drawcard as they demand plug and play devices, starting with just one or two cameras and then expanding systems as needed.

“Uniden prioritises making accessible technologies for most households, many of which can be controlled via the dedicated Uniden app. There are no hidden costs, as footage can be backed up on an internal SD card or through a rolling cloud backup for up to seven days for the life of the product.

“Users can also upgrade to a higher plan with any product in the App Cam Solo range. This ensures low cost of ownership and on-demand scalability for consumers, which helps make home security accessible at a variety of price points to meet household budgets.”

Uniden App Cam Pano

Security Camera

` 4K (8MP) resolution

` Spotlight and camera in one

` AI-enabled alerts and customised voicerecorded alerts

` Dual lenses combine video into a single 170-degree view

RRP: $399.95

With new home security offerings constantly hitting the market, it can be difficult for consumers to differentiate between features and quality to identify the solution and product that best suits their needs. “At Uniden, we ensure that we clearly communicate the benefits of our products to prospective shoppers, with hero features including resolution and smart technology highlighted on packaging as well as online and via in-store displays,” Hales said.

The Uniden App Cam Solo Pro 2K and Uniden App Cam Solo Pro PT 2K models now offer 2K Super HD resolution and AI notifications. In addition, the Uniden App Cam Pano offers an innovative 4K dual lens and is Wi-Fi enabled to a router with a new spotlight. “Each of these products is aimed at identifying and meeting specific needs for any security conscious household, while delivering high-quality features that provide peace of mind.”

Uniden invests heavily in marketing to strengthen brand awareness and visibility in the market by engaging with leading technology experts and influencers to provide product reviews, often complemented by real-life demonstrations, and supporting video content.

“Uniden also has a long-standing nationwide radio campaign that supports our range of security cameras. Uniden’s marketing strategy has also evolved to include comprehensive social and digital campaigns that run in tandem with public relations campaigns and engagement with local social media influencers.” AR

SWANN Jeremy Stewart Vice President – Global Marketing

As many Australians return to normal working models and reignite travel plans, Swann has seen continued investment in a smart home setup that provides reliable monitoring, security and peace of mind.

“We have also seen more consumers choosing wireless security devices as opposed to a traditional wired setup. These devices present a unique set of advantages to everyday home consumers, especially those that are renting and looking for a more flexible and portable solution,” Jeremy Stewart said.

There has been steady growth in demand for 100% wireless security or hybrid (wireless and wired) camera systems due to convenience and ease of setup.

“Hybrid systems offer the easy setup of wireless with the local recording of a wired system and longer clips that capture more activity, where wireless cameras can only produce clips that are short 15 to 60 seconds.

“We forecast that the smart home security camera market is set to soar with exponential sales growth in the wireless and hybrid offerings. Our newest additions to the product line-up reflect this with features that are best-in-class and combine the ease of use of wireless cameras with the powerful features and high reliability of wired cameras,” Stewart said.

Consumers are expecting more from their smart home devices. As technology evolves and advances, they want solutions that integrate with other devices in the home for ease and convenience.

“Our users can connect multiple Swann devices via the Swann Security app for ease of access at a touch of a button. As part of this ecosystem, we offer voice command integrations with Hey

Google and Alexa to interconnect with a wide range of products from wired and wireless cameras to doorbells and window sensors to provide real time alerts, hands-free access and optimal convenience.”

Over the past 12 months, Swann has continued to expand its reach across multiple platforms including a renewed focus on traditional media such as radio and TV with added paid search, paid social and organic social campaigns to promote new product launches and innovations. “In addition, we have seen a greater push and growth in premium services available to Swann members, including additional features only available with a Secure+ subscription plan.”

When it comes to sales training, Swann continues to provide more online and virtual training sessions, on top of returning to in-store training and visits to elevate new product launches. “We work closely with our merchandising representative network to ensure we deliver the best experience we can to consumers and retailers across Australia.” AR

Swann CoreCam Wireless Security Camera

` 100% wire-free

` 32GB Micro SD card included

` Rolling 24-hour cloud backup

` Up to 90 days battery life on a single charge RRP: $179.95

“

We forecast that the smart home security camera market is set to soar with exponential sales growth in the wireless and hybrid offerings.

”

LASER

Chris Lau

Managing Director

Laser has seen a significant increase in smart security sales over the last 12 months – more than 40% year-on-year – led by security cameras.

“This can be attributed to several factors, including the cost of high quality, reliable smart cameras coming down. We also believe that as many families return to some normalcy outside of their home, they are looking to place smart

Laser Smart Home Deadbolt with Bio-Metric Scan LSH-SLBIO-01

`

Easy to install with no extra drilling or wiring required

` Temporary Access grants visitor access with temporary passcode to open the door

` Multiple ways to access including via fingerprint, E-Key, passcode, mechanical key

` Accompanied by Laser SmartHome app

RRP: $179.95

cameras in many and varied parts of their home given the low cost and it also delivers strong peace of mind for customers while they are not at home,” Chris Lau said.

In the next 12 months, Laser expects a significant shift from wired to wireless smart devices controlled over the cloud. “Moving to wireless products reduces any remaining concerns about DIY smart security or needing to find a technical solution for a wired product. It means consumers will be able to put them wherever they want and have them easily installed.”

While there has already been a noticeable sales increase in the last 12 months, Lau believes the general shift in the market to wireless will mean the category will continue to increase moving forward. “Having these products become more affordable has opened up a great opportunity for retailers and the broader industry to provide the complete smart ecosystem to consumers.”

While its overall marketing strategy has remained consistent, Laser has further invested in assets to help educate consumers at both store level to assist retail partners, and when undertaking research more broadly. “This includes more in-store displays and point-of-sale material, coupled with more merchandisers and sales reps visiting stores. It also means more video content to educate consumers about product benefits.”

Laser also continues to invest in retail sales training and will be stepping up its work in the space moving forward. “We have doubled our retail field team over the last few months to enable us to spend time in as many stores as possible. We are undertaking roadshow training, and specifically training up smart home ambassadors who will be easily identifiable in-store to assist consumers with product information and education.” AR

“

We have doubled our retail field team over the last few months to enable us to spend time in as many stores as possible.

”

Consumers turning to combination cooking options

BY KYMBERLY MARTIN

A Panasonic survey into the microwave category revealed that convection microwaves are now regarded as the ‘gold standard’ by customers, with 57% of users claiming their convection microwave has changed the way they cook, 48% said they rarely use their oven, and 76% said they would consider purchasing a convection model in the future.

designed for environment

Over 100 Years of Kitchen Appliance Expertise.

“

Focusing on the capabilities and benefits of a multifunctional microwave will aid in steering consumers away from microwave preconceptions and help to improve ASPs.

ARISIT Andrea Gunn Retail Sales & Marketing Manager

“While microwaves have traditionally been purchased for reheating and defrosting purposes Whirlpool has experienced growth for its multifunctional models as more consumers seek faster traditional results, without unnecessarily wasting time and energy heating up an oven,” Andrea Gunn said. “Reducing kitchens of appliance clutter and replacing with products that offer multiple capabilities, appears to be a growing trend too.

Whirlpool Microwave MWCF25BK

` Crisp Fry function

` Crisp ‘n’ Grill technology

` Fan forced convection

` Steam accessory

RRP: $559

“There is an opportunity to grow the multifunction microwave category. Focusing on the capabilities and benefits of a multifunctional microwave will aid in steering consumers away from microwave preconceptions and help to improve ASPs within a tightening market,” she said.

When it comes to marketing strategies, brand confidence and awareness, content creation and education are key. Maintaining not only websites, but also retailers with creative and relative content is essential. “We have invested in additional resources, specifically to focus on these areas.”

After-sales service is also important, and the entire range of Whirlpool microwaves carry a twoyear replacement warranty. AR

”

PANASONIC Tory Rooney Product Marketing Manager

The all-in-one cooking trend is also making an impact at Panasonic. “Convection and combination microwaves are increasingly popular with customers looking for an all-in-one cooking solution that can bake, grill and microwave,” Tory Rooney said. “Busy consumers facing a tightening disposable income appreciate products that offer the practicality of supporting productivity in the kitchen. And with benchtop space often at a premium, products that offer more than one cooking function are highly appreciated as they reduce kitchen clutter.”

Panasonic undertook research to gain a greater insight into what consumers want from their microwave, with convection microwaves now seen as the ‘gold standard’ by its customers. The survey showed that 57% of users believe their convection microwave has changed the way they cook, while 48% said they rarely use their oven, and 76% said they would consider purchasing one in the future.

The research also revealed Panasonic microwaves appeal to a broad range of lifestyles, from the young and time poor, to large families and retirees. Households with children at home are more likely to use the many different functions available in a microwave, while 80% use their microwave every day and 39% use it more than three times a day.

Panasonic Combination

Steam Microwave NN-DS59N

` Four easy to use cooking methods including steam, grill, oven and microwave

` Air fryer style cooking for healthier low-fat cooking and crispy results

` 1100W power for high-density and quick steam cooking

` Flat grill heater and stainless steel interior for easy cleaning

RRP: $919

“In December, Panasonic will launch the DS59N combination model, with improved steam capabilities plus oven, grill and microwave power as well as air-fry style cooking.

In December, Panasonic will launch the DS59N combination model, with improved steam capabilities plus oven, grill and microwave power as well as air-fry style cooking.

Panasonic is continuing its partnership with cook and content creator Marion Grasby and chef Shellie Froidevaux, demonstrating the capabilities of convection microwaves with a range of recipes that feature on retailer websites as well as across Panasonic’s website and social platforms. This year Panasonic introduced a short educational series hosted by Grasby about the technology inside Panasonic appliances such as microwaves, and how they can streamline the cooking process.

A Marion Grasby cookbook is available as a gift-with-purchase with selected microwaves until January 15, 2023. AR

”

The Whirlpool Crisp N Grill convection microwave is the perfect companion for any kitchen.

The 6th SENSE Crisp function harnesses

3D Crisp technology to cook perfectly golden baked goods.

Even and thorough heat circulation using full 3-dimensional microwave distribution. www.whirlpool.com.au

Quartz Grill uses less energy, but heats up faster, preparing food 3 times faster than a traditional infrared grill.

Fan-forced mode cooks without using the microwaves, just like a traditional oven.

The Chef menu has pre-set programs to make cooking a completely intuitive experience.

Whirlpool Crisp N’ Grill Microwave JQ280BL

LG ELECTRONICS

Shannon Tweedie Marketing Manager – Home Appliances

With the increase in time at home, people have embraced the kitchen as a space for creativity as opposed to a mere utility. This has led to a shift toward a creative and healthy eating culture with consumers investing in home appliances that support this new lifestyle, according to Shannon Tweedie.

LG’s marketing strategy is focusing its profile within the microwave and kitchen segment by responding to these changing lifestyle demands with feature-rich microwave products. “Whenever customers are researching and making their purchase decisions, we strive to hold a strong brand presence in the home appliance category. Our retailer partnerships are important, and we are continuing to support them through comarketing activities that aim to drive consumers in-store to experience the LG product range in person,” she said.

LG NeoChef Smart Inverter Microwave

`

Fast cooking with up to 1200W of power

` Anti-bacterial coating eliminates 99.9% of bacteria

` Inverter technology for precise power and temperature control

` Energy efficient LED lighting

RRP: $539

Innovative technology is a core part of this category that is being addressed through featurerich microwave products that consumers can engage with in retail stores.

Tweedie said a common pain point for the microwave category is underheating or overcooking meals, along with being limited in the types of dishes you can cook. LG Smart Inverter technology reheats and defrosts food evenly and cooks a range of meals by delivering precise power and temperature control. In addition, the Sensor Cook menu and cooking mode caters to a range of large dishes.

As the investment in home renovations and appliance upgrades continues, consumers are after appliances with a stylish touch and there is a growing trend to minimalistic, sleek appliances, “that look the part,” she said. AR

“

Our retailer partnerships are important, and we are continuing to support them through co-marketing activities that aim to drive consumers in-store. ”

Breville Smooth Wave Microwave BM0840

` Precise cooking, defrosting and reheating

` Powered with Sensor iQ technology automatically adjusts power to reheat and cook

` Power Smoothing inverter adjusts power intensity

` 15 smart pre sets

RRP: $549

BREVILLE Julio Enriquez Category Manager

According to Breville, sales data is showing that shoppers are increasingly interested in the microwave and convection oven subsegment of the microwaves category.

“The big opportunity for Breville is to explain the versatility and convenience of a multi-function microwave that combines traditional microwave plus a convection oven and an air fryer into one appliance,” Julio Enriquez said. “With some basic know-how it is possible to produce incredible recipes recently showcased by Breville chefs.”

As a Christmas promotion the Breville flagship microwave BMO870 will be supported by a giftwith-purchase offer. Eligible shoppers will be invited to attend a masterclass run by Breville chefs, to get step-by-step tutorials in creating recipes while learning about the functions of their new microwave.

Breville designers have also kept noise management in mind, adding features which assist in the home. The Wave range has been re-engineered with a soft close door as well as improvements in operational noise and interface sounds. These features are found across three models, the BMO870, BMO840, BMO650. AR

Sharp Flatbed Microwave SM327FHS

` 1200W with 11 power levels ` 32L capacity ` Inverter with sensor ` 23 auto menus

RRP: $389

TEMPO Matt Pearce Product & Marketing Manager

“The category has continued to be challenged at times with patchy supply, often because of higherthan-forecast consumer demand, as much as supply constraint,” according to Matt Pearce.

Consumers are investing in their homes and specifically kitchens at unprecedented levels and he expects this will continue into 2023, although consumers are more cautious with discretionary out-of-the-house food spending and choosing to cook more at home to save money.

“The biggest opportunity is around value rather than price and our range of flatbed models is our highest growth segment. These are well featured, offering consumers a compelling solution with a modern and stylish look.”

While all buyers are familiar with microwaves, it may have been some time since their last purchase, and they are not familiar with flatbed technology that eliminates the need for a turntable, he said.

“We think the best place to talk to consumers about these features is while they are in-store, so we have focused our in-store merchandising, training, and development on this.”

Sharp offers a replacement warranty for all models below $300 RRP.

Sharp is reinvigorating its microwave line-up in 2023 with six new or replacement models. “We are keen to grow the category from a unit and value perspective and will be investing in stock and marketing to support the new appliances.” AR

“Consumers are also looking for smart appliances with increased functionality and for the microwave category, this includes combination microwaves.

BOSCH

”Christine Haas Category Manager – Cooking

“With the increase in cooking from home in the past 12 months, and Covid events behind us, we are seeing a trend towards healthy cooking that maximises nutrients, in addition to quick and easy cooking results,” Christine Haas said.

Consumers are also looking for smart appliances with increased functionality and for the microwave category, this includes combination microwaves that offer more than just reheating leftovers.

“These models are becoming increasingly important as they speed up the cooking process. Combining traditional heating functions such as hot air cooking with the microwave function on our appliances can save consumers up to 50% of time on the preparation of dishes, without losing any flavour or goodness.”

She said current challenges in the market are still around supply chain issues and managing stock and inventory levels.

Bosch Series 8 Built-in Oven HNG8764C7

` Microwave function in combination with hot air

` Added steam

` PerfectRoast Plus

` One level telescopic rail for safe insertion and removal of trays

RRP: $5,999

“We work closely with our retail partners, who interact with our customers daily, and incorporate feedback into our display design and point-of-sale. This ensures we have a better understanding of consumer needs and aligns with our marketing communications that showcase the benefits our products and innovations can bring to their lives.”

As for the consumer post-purchase journey, this means not only offering after-sales support when questions or issues arise, but also building the relationship via social media channels and targeted email campaigns. Customers with Home Connect appliances can control their connected appliances from their smartphone with access to recipes and product features.

Although there are some challenges in the market, BSH is committed to reducing the impact of global supply chain shortfalls on retail partners. “We are confident in our risk mitigation factors, so retailers can continue delivering their services and consumers can be sure they can complete their kitchens with the appliances they have ordered,” she said. AR

SMEG

Tanya Mudge Divisional Product Manager – Cooking

While consumers continue to experiment at home with new recipes, ingredients and cuisines, expectations for appliances with premium quality and innovations such as multi-cooking technology, have become highly regarded by consumers. According to Smeg, demand for microwave technology has shifted from the old-fashioned appliance hidden in a cupboard, to an integral element of an aesthetically pleasing, aligned cooking solution on display in an open plan kitchen.

“Consumers are seeking to either combine microwave and traditional cooking in a full-size oven cavity or use a trim kit with a freestanding microwave to create a seamless look,” Tanya Mudge said. “Although microwave technology will always be essential and convenient for consumers, with advanced and combi microwave technology, cooking and preparation results need not be compromised.”

Cost-of-living pressures with a reduced share of wallet in the total appliance industry is also evident. Mudge said this year’s launch of Smeg Galileo multi-cooking technology, combining traditional, steam and microwave in one full size oven cavity and offering seven cooking combinations helped recover volume loss.

“In uncertain times, we know consumers are purchasing from brands they trust that demonstrate a long heritage and expertise in cooking technology and results. Maintaining knowledge and a high level of service are also key opportunities.”

Smeg offers a duo training model with online ‘onthe-go’ modules for time poor salespeople as well as comprehensive face-to-face training events. AR

Miele DGM

Steam Microwave Oven 7640

` 3-in-1 combining microwave functions, steam and rapid steam cooking

` DualSteam for even results

` Consistent and quick microwave results

` Rapid steam cooking steam cooking with microwave mode for faster cooking results

RRP: $8,099

MIELE Kamal Watson Category Marketing Manager – Cooking

Miele has noticed an uptake in the microwave category in the last 12 months as the trend towards home entertaining and people looking for convenient kitchen appliances continues.

“Cost-of-living increases has been a factor in people choosing to eat and celebrate at home more regularly, seeking out appliances that give them restaurant-level results for cooking,” Kamal Watson said.

“Customers are also investing in high quality appliances that last, which aligns with our commitment for creating appliances that will stand the test of time with the majority of our appliances German engineered and tested to the equivalent of 20 years’ average use.”

Increasing interest rates and an uncertain economic outlook has resulted in a decline in consumer confidence as people are spending less, which Watson said is a challenge for the entire industry.

Smeg Dolce Stil Novo OmniChef

SOA6606APNR

`

Traditional, steam and microwave technology can be used singly, in sequence or simultaneously

` Up to seven cooking combinations with professional algorithms

` Smart Cooking with over 150 auto programs

` SameTime function coordinates up to three dishes

RRP: $9,990

“Consumers are researching their purchases more and we see this as an opportunity to educate potential consumers about why they should buy once, buy right and invest in a product that will last.”

Miele also offers a number of demonstration sessions at its Experience Centres for customers to try the products, as well as attend detailed workshops that explain appliance functions and features.

Providing customers with lifelong support is also important. The Miele for Life database gives access to exclusive information, offers and team support. Life members also receive exclusive benefits as well as cooking inspiration through recipes created by culinary experts including Maggie Beer and Michael Meredith. AR

OUTLOOK

Growth in gaming market accelerates despite shortage woes

BY EMILY BENCIC

There are around 17 million gamers in Australia – or two-thirds of the population – according to recent statistics from the Australian Department of Foreign Affairs and Trade, and spending reached $4.92 billion in 2021, making it the second-highest consumer revenue-generating sector, data from PwC has shown.

The peripheral gaming market (including gaming headsets, monitors, mice and keyboards, and excluding consoles) has been cycling over a strong year prior that saw units increase 17% and value increase 23%, according to GfK data. Hence, overall annual changes rates have slowed to single digits influenced by larger categories within the space. Revenue for gaming headsets was up 2% and monitors were up 5% for the year to September 2022.

According to Samsung Australia research, 96% of hardcore gamers multi-task as a norm while gaming. Two in three gamers search for tips on the internet while playing, two in three watch movies, shows or videos while gaming, more than half look at social media content while gaming, and over half are on voice calls or video chats with friends while gaming.

Euromonitor data has shown that global shipping issues and reduced company production resulted in shortages of newly released static consoles in Australia, which held back growth in the category. Despite demand outpacing supply for next-generation consoles, companies such as Sony and Microsoft had to reduce production due to the setbacks in the semiconductor industry.

The pandemic stimulated demand for VR headsets, as consumers invested in new ways to improve their gaming experience. For example, Apple’s pending launch of a mixed reality headset and Google’s Project Iris announced in January 2022, with the aim of building its own AR headset to take on Meta and Apple. As the metaverse gradually evolves and takes shape, these next-generation VR/AR devices are set to be instrumental in providing users with rich hardware experiences that can match the sophisticated software technology on the digital frontier. As a result, VR/AR headsets is likely to see strong growth amongst the buzz of the metaverse over the forecast period, according to Euromonitor.

DELL TECHNOLOGIES

Adam Lee Director & General Manager – Consumer and Small Business

Gaming has experienced sharp growth over the last couple of years as consumers had more time at home and people were looking for ways to connect with one another.

“There has been more of a return to normal this calendar year, however, gaming remains a strong and competitive category,” Adam Lee said.

Dell is constantly bringing new technologies to market across all business units from new product releases to back-end systems to support customers.

“Within the gaming space, one of the most revolutionary developments has been integrating Element 31 into the Alienware X series of gaming laptops to improve cooling allowing the design to be thinner.

“Element 31 delivers a 7.5-degree improvement over conventional technologies, a 25% improvement over previous solutions, and delivers gamers the same performance with the world’s most powerful sub-16mm, 15-inch gaming laptop.”

Thanks to resilience, agility and deep long-term supplier relationships, supply chain execution is solid for Dell. “Our supply chain and end-to-end technology portfolio continues to deliver stability as we address market fluctuations.

Dell G15 15.6-inch Full HD Gaming Laptop (12th Gen Intel i7)

` 512GB SSD storage and 16GB RAM

` NVIDIA GeForce RTX 3050 Ti 4GB GDDR6 dedicated memory

` Game Shift macro key launches game-ready settings

` Improved thermal design, SSD hard drive, 100/100 CPU-GPU TDP, optimised tuning, 12th Gen Intel ADL-P i7 12-core processors

RRP: $2,299

“As we’ve demonstrated over the years, we’re built to outperform regardless of the macroeconomic environment.”

Dell offers a premium warranty on all XPS laptops which provides for a 24/7 helpline and on-site servicing within 48 hours in all capital cities. This warranty is also available to purchase for all Dell PCs sold throughout Australia and New Zealand.

Dell Technologies will continue to launch new technology products with a focus on the ethical delivery of product in an increasingly sustainable manner, working towards Michael Dell’s vision of a closed loop supply chain by 2030. AR

“

There has been more of a return to normal this calendar year, however, gaming remains a strong and competitive category.

”

SAMSUNG ELECTRONICS

Phil Gaut Senior Director – Display & Brand Memory

In the past 12 months, Samsung has seen two key trends drive expansion in the gaming category –the first is demand for ‘realism’ due to the rise of open-world games and increased exploration of the Metaverse.

“While the Metaverse sees games and real-life overlap, the large-scale, realistic open-world games are growing in popularity resulting in a need for high quality picture and cinematic sound to help gamers feel immersed in these new worlds,” Phil Gaut said.

The second trend is multi-tasking while gaming. As a result, Australian gamers are more inclined to buy wider screens and rotatable screens that maximise display real estate and can be configured to suit multi-tasking.

“With these insights in mind, we’ve reimagined what gaming monitors should do and developed an Odyssey line-up that features new curved screens and industry-leading performance to enable a superior experience for every level of gamer,” Gaut said.

“With the Odyssey Ark at the helm of the range, and upcoming Odyssey G6 and G7 Smart gaming monitors, and the Odyssey G8 OLED gaming

Samsung Odyssey Ark Gaming Monitor

` Sound Dome technology featuring AI Sound Booster and Dolby Atmos

` Utilises Samsung’s Quantum Matrix technology and newly added 14-bit processing

` 55-inch screen with 1000R curvature and cockpit mode to rotate height adjustable stand

` Flex Move Screen adjusts the screen size between 55- and 27-inches and switch the ratio between 16:9, 21:9 and 32:9

RRP: $4,499

monitor; Odyssey Monitors provide deeper immersion, allow for socialising live-in game, and enable gamers to multi-task in play.

“Odyssey Ark represents a new frontier in gaming, not simply because of its world-first 55-inch 1000R 4K rotating curved form factor, but because it answers the needs of hardcore Australian gamers no matter whether they are competing, exploring, or multi-tasking.

“The Odyssey Ark is also one of the first monitors with a 240Hz refresh rate performance, offering super-realistic picture quality, rapid response times and premium performance. It is Samsung’s first Smart TV enabled gaming monitor, giving Australians even more choice when it comes to entertainment via flexible functionality.” AR

“ Australian gamers are more inclined to buy wider screens and rotatable screens that maximise display real estate and can be configured to suit multi-tasking.

”

LENOVO

Ben Williams

Gaming Business Development Manager

Over the last 12 months, Lenovo has seen an increase in gaming device sales, which the company attributes to consumers looking for a singular device which offers gaming performance coupled with productivity features.

“The power we put into our devices works equally well delivering high quality graphic or video rendering, music creation or even making social media content as well as playing the latest games, and customers are responding to our devices providing this hybrid use in a more stylish package than traditional gaming PCs,” Ben Williams said.

Lenovo frequently engages with customers to understand the features and specifications they would like to see. “For example, our customers like the 15-inch form factor for gaming devices because it offers a sweet spot for portability and function. We also introduced the first gaming laptop with a 16:10 aspect ratio screen in a 15inch chassis, which has been popular for gaming, content creation, day to day life and work.”

Lenovo’s 7th generation Legion devices, launched earlier this year, feature a variety of improvements and new technologies including the latest Intel Core, AMD Ryzen and NVIDIA GeForce RTX processors to ensure high performance for single core and multi-core operations.

“Overall, our latest devices have been purpose built for tasks like content creation and daily productivity, in addition to gaming. We have paired these devices with exclusives beloved by

Lenovo IdeaPad Gaming 3 (AMD)

` Up to NVIDIA GeForce RTX 3060 GPU

` Available in 15- and 16-inch options starting at 21.8mm in width and 2.4kg in weight

` Up to 16-inch WQHD+ IPS, 16:10, 165Hz, 100% sRGB at 500 nits

` Up to seven hours of battery with Rapid Charge Pro (30 minutes for 50% charge)

RRP: From $1,759

Legion fans such as the advanced thermals of next-level Legion Coldfront 4.0, the hair-trigger speeds and improved ergonomics of Legion TrueStrike keyboard, and optimised tuning via Lenovo Vantage for gaming.”

Lenovo believes it has navigated supply chain issues relatively well and continues to fare better than many in the industry given its operational excellence. “Fortunately, with one distribution partner, Synnex, that supports our entire retail network, we are able to bypass roadblocks that vendors with multiple distribution partners may face. Working with Synnex, our team reviewed inventory on a weekly basis and pivoted where required to ensure deliveries were available to retailers and customers,” Williams said.

When asked about after-sales service, Lenovo supports retailers by delivering above exceptional service levels to customers. “For example, Lenovo offers in-store repair at Harvey Norman reducing turnaround time from 14 days to five days. Similarly, we offer immediate replacement of devices through Big W and Amazon.” AR

“

We introduced the first gaming laptop with a 16:10 aspect ratio screen in a 15-inch chassis, which has been popular for gaming, content creation, day to day life and work.

”

LG ELECTRONICS

Tony Brown Marketing Manager – Home Entertainment

There has been a consistent increase in demand and usage of home entertainment products, with the gaming category experiencing huge growth, reflected in heightened demand for LG’s smaller OLED TVs, positioned as the ideal console gaming companion.

“In 2021, our 48-inch C1 OLED model was a huge success, selling over four million units globally, more than double 2020. We attribute this to the impressive picture quality and gaming tech specs that were typically not found in more expensive TV models,” Tony Brown said.

“Following positive feedback on the 48-inch C1 OLED from the gaming community in 2021, we launched the 42-inch C2 OLED TV in 2022. We are also offering PC gamers the ultimate OLED gaming experience with the new 48-inch UltraGear OLED gaming monitor.”

LG was the first TV manufacturer to feature NVIDIA G-SYNC compatibility on its TVs, allowing users to enjoy gaming without tearing, stuttering or input lag. “The Game Optimiser and Game Dashboard function is a central location for gamers to access and adjust gaming features easily, including VRR, ALLM and eARC, which enables fast moving content at high resolutions and smooth synchronised audio and graphics. The new Dark Room Mode can also be accessed via Game Optimiser, where users can adjust screen brightness for gaming with the lights off.”

LG UltraGear 48-inch UHD 4K OLED

` LG’s first 4K OLED gaming monitor

` 0.1ms response time and up to 240Hz refresh rate

` Dynamic Action Sync Mode enables gamers to react immediately

` Combines a 1,500,000:1 contrast ratio and HDR10 to deliver quality gameplay RRP: $2,599

LG OLED TVs in 2022 offer support for cloud gaming services including NVIDIA GeForce NOW. Dolby Vision Gaming, which is available on the XBOX Series X, delivers 4K in 120 Hz, meaning XBOX Series X console games can be experienced with greater contrast and natural colours.

Brown said LG has been fortunate to be only mildly affected by supply chain issues. “In saying that, we are extremely mindful that this situation is constantly changing, and that LG and our retail partners can face these challenges at any time in these turbulent times.”

On a final note, he said: “We are the global leaders in OLED TV technology and continue to innovate in this space. The result has seen us showcase the capabilities of flexible LG OLED technology and integrate it across more of our gaming products. We are providing gaming technology that highlights why console and PC gamers should choose LG OLED for their gaming experiences.” AR

HTC VIVE Thomas Dexmier Country Manager

HTC VIVE’s Thomas Dexmier said in the last 12 months, the gaming category has become increasingly more inclusive, personalised and readily available.

“With more options catering to more gaming styles, personalities and budgets, demand for technology such as virtual reality (VR) is on the rise. Virtual experiences and offerings now extend beyond conventional gaming to include opportunities for collaboration, learning, meditation, exercise and play.”

Throughout the year, HTC VIVE has continued to innovate with new offerings and product accessories unique to the VIVE ecosystem with a strong focus on high visual fidelity, ergonomics and comfort, durability, accuracy of the tracking, and power management.

“We continue to grow the best ecosystem of VR products, comprising our core range of headsets and accessories to track hands, bring external objects and props into the virtual world and

animate avatars with lifelike expressions. Our products are modular and evolutive to support the constantly changing needs of customers as they progress through their VR journey.”

VR is a complex ecosystem; therefore, HTC VIVE continuously upskills its care team to ensure they understand the technology and various solutions in the range and can provide advanced customer support.

“HTC VIVE has an authorised service partner based in Sydney who handles all reverse logistics for Australia and ensures short turnaround time for customers. This maintains customer satisfaction post-purchase by guaranteeing a smooth returns process with short lead times.”

In relation to the supply chain, Dexmier acknowledged the occasional extended lead times on parts and having to favour sea freight over air, which means accurate forecasting is paramount. “Past performance usually gives us a good indication of future results, but this year specifically, planning well ahead of major campaigns with our distributor and each reseller/ retailer helps land a more precise demand profile for our products.” AR

HTC VIVE Cosmos Elite VR Headset

`

Flip-up design to easily switch between reality and virtual reality

` External tracking with base stations and advanced controllers enable precision and freedom

` Minimised screen-door effect with LCD panels to reduce distance between pixels

` Form fitting headphones for high quality sound resolution and a comfortable virtual journey

RRP: $1,699

“

With more options catering to more gaming styles, personalities and budgets, demand for technology such as virtual reality (VR) is on the rise.

”

“

In many ways it is being treated as a mature category where retailers expect that consumers are entering the store already knowing what they want, but we know that this is not the case.

”

LASER Chris Lau Managing Director

Laser has witnessed various types of gaming buyers with its GTEK products aimed at prosumers. “With more people spending time at home, we have benefited from extra layers of research when they consider which gaming equipment and accessories to purchase,” Chris Lau said.

“While people are always looking for the best deals and are price conscious, gamers are a little different in that there are some ‘must-haves’ no matter the price, such as a mouse with a certain level of sensitivity and responsiveness.”

Since introducing its first range to market, Laser has taken away a lot of learnings which are influencing future products. “For example, we have discovered how important lighting is to all gamers, whether they are just starting out or a high-level gamer, so we are responding to that. It’s also important that all gaming products have a robust, tactile look and feel – it’s about the mechanical touch to gaming consumers, so both features will be part of our core gaming products.”

GTEK Cyborg 3000 Mechanical Gaming Keyboard GA-CBKB104W

` Cherry MX red keys

` Anti-ghosting key rollover

` Memory foam wrist rest

` Dynamic RGB Array with individually backlit keys and reactive and customisable lighting effects

RRP: $279

While it’s difficult to predict sales peaks, Laser plays the ‘long game’ in certain categories with a solid growth trajectory, and gaming is one of those. “It means that we are not afraid to commit to high levels of stock early, and to hold inventory. The upside to that is our retailers know that our stock is always readily available and can have confidence in committing the shelf space and marketing assets.

“That being said, as we commit to high stock levels, there are some key areas that retailers should look at within this category including merchandising that better communicates new features and benefits. We are finding that education in-store is very low with very little to explain in relation to the price and benefits.

“In many ways it is being treated as a mature category where retailers expect that consumers are entering the store already knowing what they want, but we know that this is not the case, especially with many consumers looking to upgrade to gaming accessories for the first time.”

As a local Australian company, Laser prides itself on its after-sales service, something its retail partners are also well aware of.

“If any product issues occur, we make it easy to organise a replacement either via the retailer or the consumer direct. Consumers speak to a real person based in Sydney, we are easy to deal with and ensure problems are quickly resolved.” AR

LOGITECH G

Daniel Hall

Senior Category Portfolio Manager

Purchasing behaviour in the gaming category hasn’t seen much change but a new wave of gamers has emerged with more diverse customers both in age and gender, according to Logitech’s Daniel Hall.

“With the booming emergence of new gamers, Logitech G launched the Aurora collection –a bespoke range of products designed for women gamers, but not exclusively for women,” he said.

“The products are designed by women, so the products are better tailored to the intended market. For example, a lot of research and development was invested into the G735 headset designed to better fit smaller heads and the G705 mouse, which is physically more nimble, tailored to those with smaller hands.”

In line with the overall gaming market dynamic, demand on after-sales support has witnessed significant changes. The support team has adapted to increased traffic in telephone and web support as well as being introduced to new platforms such as Reddit. “Logitech also has an active team monitoring and assisting customers on most social media platforms.”

When asked about supply chain challenges, Hall said logistics has been challenged over the past couple of years. “By working closely with our retail and distribution partners, we have managed to maintain reasonable supply. However, it has been well documented that the demand has outweighed the supply.” AR

Logitech G502 X Plus Gaming Mouse

` Next generation of the G502 gaming mouse

` LightSync RGB powersaving play detection

` New Lightforce hybrid optical-mechanical switches

` Hero 25K high precision gaming sensor

RRP: $279.95

JBL Quantum True Wireless Gaming Headset

` JBL QuantumSurround sound solution

` USB-C dongle for low latency

` Two beamforming microphones on each earbud

` True Adaptive noise cancelling and Ambient Aware mode

RRP: $229.95

HARMAN Amrit Lass

Product Manager

While entry gaming products are still selling well, the market is seeing a shift towards more wireless models to give people greater freedom and flexibility, according to Harman’s Amrit Lass.

“JBL now features a full range of wireless headphones. Two of these models, the Quantum 610 and 810, can charge while playing, meaning that gamers will never miss out on being able to use their headset even if they forgot to put it on charge after their last session,” he said.

“We have just launched our Quantum TWS model – a true wireless gaming headset specifically for gaming. This model features a USB-C dongle offering lower latency than a standard Bluetooth connection, as well as True Adaptive Noise cancellation which measures background noise dynamically up to 50,000 times per second and delivers enhanced call quality. We are also expanding our range to include microphones such as the new Quantum Stream.”

JBL provides after hours service and full replacement under warranty for any faulty gaming products. A gamer will never lose their product while it is being assessed at a repair centre. AR

OUTLOOK

The focus is on mirrorless –high resolution calling the shots

BY KYMBERLY MARTIN

The camera market declined 3% in units in the past 12 months, led by a 15% drop for DSLR types and a 7% decline for point-and-shoot compact models. However, data from GfK showed that within the compact category, the premium high-performance segment tracked well, ensuring that overall, this segment gained with a 5% growth in value. Coupled with another strong year for mirrorless models, with a 20% increase in value, led to an 8% growth of total category revenue for the year.

CANON

Michael McInnes Consumer Product Marketing

Travel is a key purchase trigger for cameras and with travel back on the agenda, Canon has noticed a revitalised interest in the category. “Average selling prices are increasing with people who are engaged in the category tending to look for higher end models with more features,” Michael McInnes said. “We are seeing a rapid transition in the market from DSLR to mirrorless cameras, and not just for a more compact kit but also for the advanced innovation now common in mirrorless cameras.”

Covid lockdowns caused a shift in consumer behaviour to research online before making a purchase decision that drove an increase in online purchasing. However, as stores open up, consumers are returning for the hands-on experience with the product before buying. “This gives retailers a strong opportunity to drive sales by offering a great in-store experience,” he said.

“Increasingly, consumers are looking for a hybrid device that will capture both stills and video content with strong specifications in both areas. A number of our latest cameras, including the EOS R7, EOS R10 and EOS R5 C, now offer not only great stills features but also high-resolution video capability, such as 4K/8K recording, and high frames rates like 120p for cinematic slowmotion footage.

“Consumers want to focus on getting the right composition and several of our new cameras have advanced features including focus tracking of moving subjects, allowing the photographer to keep an eye on the action, that works in both still and video modes.”

McInnes said while the market has experienced challenges including supply chain disruptions, the company is working closely with global headquarters to minimise any impacts.

However, inflation, rising interest rates and the costof-living is impacting consumers’ spending ability. “Canon has a large line up of cameras with a wide price range, allowing us to connect customers to the world of photography and videography, whatever their skill level. A number of our latest cameras including the EOS R7, EOS R5 C and EOS R6 Mark II, now offer not only great stills features but also high-resolution video capability, such as 4K/8K recording, and high frames rates like 120p for cinematic slow-motion footage.”

Canon EOS R6 Mark II Advanced

Mirrorless Camera

` New dedicated photo and video switching lever

` New 24.2 megapixel CMOS sensor

` Continuous shooting at up to 40fps

` Full width sensor shoots 4K 60p UHD video RRP: From $4,499 (body only)

In response to Covid, the company had to remain agile when it came to its marketing strategy. For product launches during lockdown, it shifted experiences and events to producing content for its channels and retail partners to educate and engage consumers online.

One of the biggest changes was pivoting from travel as a purchase trigger to supporting consumers when learning and enjoying photography in and around the home. “We created content that encouraged them to celebrate and capture everyday moments, hopefully providing some relief from the constant media around Covid.”

Canon Australia takes a ‘retailer-first’ approach and does not have a branded e-store, which ensures supply is allocated to its partners, an important strategy for the the busiest periods of the trading year.

Retail support includes interactive touch points and a recent rollout of easily accessible QR codes, displayed on Canon camera cabinets and point-of-sale. The QR codes takes shoppers to a camera quiz, helping them find the right camera for their needs. AR

The latest in the G Series, the LUMIX GH6 breaks boundaries in the mirrorless category and pushes the limits of what is possible from a Micro Four Thirds system camera.

PANASONIC

Aaron Walters Product Marketing Manager – LUMIX

“During the last 12 months, with local and international travel reopening, there has been a resurgence in the camera market, with demand for a variety of camera products, from enthusiast models to more professional solutions,” Aaron Walters said.

Compact cameras such as the LUMIX TZ95, a lightweight, pocket-sized travel companion, offers features travelers need. It comes with a powerful 30x zoom LEICA lens, high-performance sensor, 4K suite including 30fps burst mode and flexible rear monitor for selfies and group shots.

In 2009, Panasonic pioneered the photo/video hybrid category with the first model in the GH Series, the LUMIX DMC-GH1. Since then, each subsequent model has driven innovation thanks to its performance, mobility and rugged design. The LUMIX G Series also boasts a total line-up of 30 Micro Four Thirds lenses.

“LUMIX Hybrid Mirrorless Camera

DC-GH6PRO

` 25.2-megapixel Live MOS sensor, 4:2:2 10-bit C4K/4K 50p/60p video and unlimited recording time

”` The first 25.2-megapixel Live MOS sensor in the Micro Four Thirds for detail and sharpness

` Venus Engine with twice the processing power for higher resolution, frame rates and bit rates

` Processor supports recording in Apple ProRes HQ internally to CF Express Card for high quality, low-compression video capture

RRP: $4,799

“Our DC-GH6PRO kit offers professional photographers the best in performance, including the 12-35mm/F 2.8 LUMIX G lens H-HSA12035E Micro Four Thirds lens, which covers wide-angle to medium zoom shooting from landscapes to interiors.”

According to Walters, the industry has been challenged with lockdowns, social distancing and travel bans, which prevented consumers from pursuing photographic hobbies and restricted professionals from operating their businesses.

This spurred a further shift to digital forms of communication, from product launches to consumer webinars. But the market is now opening up, and Panasonic is educating consumers via its online channels with innovative content.

“We are communicating across every stage of the customer journey. Our LUMIX GH6 and S5 awareness campaigns across Meta and YouTube utilised short videos to retail partners websites. These targeted campaigns proved to be a successful strategy, as the videos are captured on the cameras they promote, demonstrating to consumers the product’s capabilities and creative potential.

“The market is recovering after a tough period, and we are ready to respond to customers’ needs with a carefully considered range of LUMIX cameras and camera kits to target the specific requirements of enthusiasts and professionals.” AR

The latest in the G Series, the LUMIX GH6 breaks boundaries in the mirrorless category and pushes the limits of what is possible from a Micro Four Thirds system camera.

FUJIFILM

Shaun Mah General Manager – Electronic Imaging & Optical Devices

During the peak of Covid restrictions shopping behaviour shifted towards online, with retailers improving their online presence to remain relevant. However, as we have evolved to living with Covid there has been a switch back to a preference for bricks and mortar shopping, according to Shaun Mah. “People are looking to reconnect with knowledgeable customer service. Online still plays an important role in terms of research and finding the best possible price, but this information is then taken into store so consumers can touch and try the product prior to purchase,” he said.

In July, the company launched Fujifilm House of Photography, a hands-on, interactive brand experience centre located in the Sydney CBD. The store is designed to inspire and encourage consumers to immerse themselves in the world of photography and experience all Fujifilm has to offer, from photo taking to photo making. “Since launch, we have seen our foot traffic continuously increase each month and expect this to continue driven by the launch of our new X Series flagship cameras the X-H2 and X-H2S coupled with the Christmas trade period,” Mah said.

Throughout the purchase journey consumers actively look for knowledge and information about the category, and on average 16 features and five different types of information are sought out. The most important features are long battery life, high resolution, warranty, good colour output, easy to use and fast auto focus.

Fujifilm

Mirrorless Camera X-H2

` Highest resolution in X Series APS-C

` 40.2MP BSI X-Trans CMOS 5HR sensor

` 160MP Pixel Shift Multi Shot for high resolution imaging ` Subject detection AF with eye tracking for focus accuracy

RRP: $3,399

“Our products reflect the needs of today’s photographers, and we are continuously improving the features and specs as demonstrated in the launch of our new twin X Series flagship cameras, the X-H2 and X-H2S which have pushed the boundaries in the high resolution and high-speed space.”

As of September 9, the X-H2 is the highest resolution in the X Series APS-C with a 40.2MP BSI X-Trans TM CMOS 5HR Sensor and when combined with the Pixel Shift capabilities, the X-H2 can achieve a 160MP Pixel Shift Multi Shot for super high-resolution imaging. “The X-H2S on the other hand, will capture objects moving at high speed with 40fps blackout free continuous shooting. Both cameras feature subject detect AF with eye tracking for focus accuracy.”

A three-year warranty across all Fujifilm X Series and GFX System model cameras and Fujinon XF, XC and GF model lenses purchased from May 1, 2022, was introduced earlier this year, intended to deliver peace of mind for consumers “to go out and discover with confidence”.

Globally across almost every product category, there has been logistical and supply chain constraints. Combined with increasing inflation this has resulted in continued product and service prices increasing, reducing the disposable discretionary income of Australian consumers.

“On the flipside, this also presents an opportunity for savvy brands and retailers. Consumers are more selective where they shop and what they spend their discretionary income on. Brands that find engaging ways to authentically connect with consumers, combined with retail staff who have great product knowledge and good service, will be able to differentiate.

“We must be agile, embrace the unknown at times and adapt our plans to suit the changing environment in which we operate, relying on consumer research to understand how we meet the changing needs of today’s photographers. We have identified that online is the most frequented and influential touchpoint in the purchase decision journey and as a result have increased our focus here while effectively connecting photographers emotionally with the Fujifilm brand.

“The market is at a turning point, and we are excited to partner with our key retail partners to deliver on our joint initiatives to drive innovation and consumer engagement to grow the category.” AR

digiDirect

– George Graoroski

Beyond the traditional photographer, videographer and hobbyist, digiDirect has seen an attraction to cameras from customers who are looking to upgrade the quality of their video conferencing and work from home office setups.

“In line with this, the hunger for social media content and home podcast recording studios have fueled the evolution of the camera. More cameras offer webcam functionality which has introduced new customers into the photo and video ecosystem,” digiDirect department manager for cameras and imaging, George Graoroski told Appliance Retailer.

Professional camera and video equipment will remain a focus in 2023 with streaming and postproduction productivity expected to increase.

“New accessories, like cages from Smallrig, microphones and LED lights have emerged as popular accompaniments to our range. Our traditional accessories, like backpacks and tripods, are making a comeback as families start to travel again both locally and abroad. The popularity of camping and enjoying the great

outdoors may bring interesting opportunities for category expansion also,” Graoroski said.

Full-frame mirrorless cameras continue to dominate the market, with all major brands continuing to release new cutting-edge technologies with a greater focus on 4K video and faster frame rates.

“APS and micro 4/3 bodies and lenses have also made a welcome comeback, as they deliver faster and lighter bodies for travellers. The expansion of professional video and cinematography has allowed the high-end camera to blossom again. More consumer/prosumer cameras are earning plaudits, like Netflixapproval, allowing customers to move their production capacities to another level.”

As the supply chain starts to improve, digiDirect has focused on holding the widest range in cameras and imaging, promising customers product availability and value with digiDirect. “We’ve invested in AI and other technologies that help us recommend products to customers based on the shopping experience of their peers across our network of stores and on our website,” Graoroski said. AR

FROM THE FLOOR

Westinghouse’s practical and stylish French Door fridge

Fridges need to be flexible to cater for all occasions. Westinghouse’s latest range provides flexibility to cater for all needs, reducing the stress of not having enough space. Every family – no matter the size – needs flexible convenience when it comes to their fridge. Often, we find ourselves emptying our freezer food or moving ingredients to another fridge to make room and adjust our fridge space. The Westinghouse 609L French Door fridge (WQE687OBA) comes packed with practical features from the FlexSpace Convertible Compartment with five predetermined settings from -23°C to +7°C or the slide back and flip up shelves to store bulky items like birthday cakes with ease.

Smeg Galileo multi-cooking technology

The future of cooking has arrived with Smeg Galileo multicooking technology. Recently awarded five stars for innovation excellence by Canstar Blue, the accolade awards degree of innovation, ‘wow’ factor, uniqueness and market disruption as well as everyday impact on consumers’ lives, as judged by industry experts. Smeg’s revolutionary technology offers three cooking methods – traditional, steam and microwave – in one full size oven cavity which can be used singly, sequentially or simultaneously. Home cooks can combine technologies for fast cooking with less mess and clean-up or take the stress out of entertaining with the ultimate cooking coordinator, timing a multi-course feast to perfection. While Multistep will allow culinary crusaders to master complicated, multi-stage recipes effortlessly. With three simple accessories consumers can widen their culinary frontier even further. From a specially designed in-oven barbecue tray with flat and ridged sides for fuss-free grilling without the mess or clean-up to an air fry tray to recreate the flavour and texture of fried food in the oven without the mess or added fat. Lastly, calling on their Italian heritage, Smeg has created a durable refractory stone for truly authentic pizza and bread.

Experience effortless and tasty cooking with Panasonic

Panasonic’s new Combination Steam Microwave Oven NN-DS59N is a four-in-one oven that helps home cooks create delicious meals while preserving nutrients. The NN-DS59N microwave features four different cooking methods – steam, oven (top-bottom heater), grill and microwave power along with air fry style cooking capabilities for crispy, delicious results. Thanks to the integrated 600ml water tank and boiler, the NN-DS59N delivers a powerful 1100 watts of steam. The steam completely fills the oven to quickly cook an entire meal such as fish and vegetables in just 15 minutes. Air fry style cooking achieves healthier low-fat cooking and crispy results on all sides. With the choice of up to six combination cooking programs, select the right cooking method for the best results at the touch of a button. Other capabilities include the Genius Sensor, an auto reheat function which measures the moisture in food and adjusts cooking times accordingly, 28 auto programs to cook everything from baked bread to steamed rice and inverter technology to cook meals up to 40% faster.

Maytag Commercial is designed for business

Finding the best machine for small business situations where a normal domestic machine’s warranty will not cover its use, has never been easier. Maytag Commercial’s 9kg front load washer is American designed, built, and tested to make the life of a small business operator easier. With simple one-touch cycle selection and super-fast 30-minute cycle times, these Commercial front load washers’ power through the laundry. When reliability is needed, choose the Maytag Commercial Front Load washers, backed by the longest and best warranty in the commercial industry, including all parts for five years and main washer drive parts for seven years. If you are conscious about your water usage, Maytag washers use an average of 40 litres of water per cycle, helping you reduce your carbon footprint while saving money.

Anker 19, 20, 21, 23

Arisit 27, 28, 29, 31

Arlo 20, 22

Beko 14, 15

Bing Lee 16, 17, 18

Breville 33

BSH 13, 34

Canon 45 Dell 37

Dependable Laundry Solutions 8

digiDirect 48

Electrolux 7, 49

Euromonitor 36

Fujifilm 47

GAF Control 10

GfK 20, 36, 44

Harman ..............................................................................................................43 Hart & Co 12 Hisense IFC, 6

HTC VIVE 41

Imaging & Digital Entertainment Association 10

Laser 8, 26, 42

Leading Edge Group 7

Lenovo 39 LG 32, 40

Logitech 43

Maytag Commercial 50

Miele 35

Mitsubishi Heavy Industries 11

Myer 9 Narta 6

Panasonic 28, 30, 46, 50

PwC 36

Samsung ..................................................................................................... 36, 38

Smeg 35, 49

Swann 25

Telsyte 20

Tempo 33

Uniden 24

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