Appliance Retailer June-July 2022 by The Intermedia Group

SERVICING THE INDUSTRY FOR 26 YEARS

THE BUSINESS MAGAZINE FOR THE CONSUMER ELECTRONICS INDUSTRY

RETAILER

APPLIANCE

/// JUNE / JULY 2022

HOME ENTERTAINMENT

BIGGER, BRIGHTER, BETTER TVS TAKE PRIDE OF PLACE

AIR PURIFICATION

BBQ & ALFRESCO

MORE ENTERTAINING AT HOME CONTRIBUTES TO GROWTH

APP-ENABLED APPLIANCES

WHAT CUSTOMERS NEED TO KNOW ABOUT CONNECTED PLATFORMS

CONSUMERS BREATHE EASY WITH INCREASING KNOWLEDGE OF AIR QUALITY

PERSONAL AUDIO

TRUE WIRELESS CATEGORY REMAINS A WINNER

FATHER’S DAY

PICK OF THE CROP FROM DAD’S WISH LIST

EDITORʼS NOTE AR

Appliance Retailer is published by Charted Media Group Pty Ltd (a division of The Intermedia Group Pty Ltd) ABN 47 628 473 334 41 Bridge Road, Glebe NSW 2037 Australia P 02 9660 2113 | F 02 9660 4419 E appliance@intermedia.com.au W www.intermedia.com.au ISSN: 1328-1852 Managing Director Simon Grover Publisher James Wells james@intermedia.com.au Editor Emily Bencic ebencic@intermedia.com.au Features Editor Kymberly Martin National Sales Manager Ben Curtis bcurtis@intermedia.com.au Art Director Alyssa Coundouris Prepress Tony Willson Production Manager Jacqui Cooper Production Assistant Natasha Jara Subscriptions 1800 651 422 subscriptions@intermedia.com.au The Intermedia Group takes its corporate and social responsibilities seriously and is committed to reducing its impact on the environment. We continuously strive to improve our environmental performance and to initiate additional CSR based projects and activities. As part of our company policy we ensure that the products and services used in the manufacture of this magazine are sourced from environmentally responsible suppliers. This magazine has been printed on paper produced from sustainably sourced wood and pulp fibre and is accredited under PEFC chain of custody. PEFC certified wood and paper products come from environmentally appropriate, socially beneficial and economically viable management of forests. The wrapping used in the delivery process of this magazine is 100 per cent recyclable.

Putting people and partnerships first

here is a renewed sense of enthusiasm, excitement and comradery among the industry as we return to face-to-face events and conferences. The importance of relationships and partnerships has never been more evident. At this year’s E&S conference, the theme was ‘True Partnerships’ with seven underlying pillars – professionalism, transparency, collaboration, respect, trust, integrity and family values. These themes were at the forefront of the presentations delivered by the E&S senior leadership team as they reflected on key achievements since their 2020 conference and previewed what’s to come in the months and years ahead. But it wasn’t all about numbers; there was a clear focus on people with insights around training, upskilling and wellbeing. Read more on page 14. According to a recent PwC study, a strong culture drives better business outcomes with the majority of senior leaders (69%) crediting much of their success during the pandemic to culture, and 70% reporting that their culture has been a source of competitive advantage. Further, more than two-thirds of respondents (67%) said culture is more

important than strategy or operations with recruitment and retention, digitisation, health and safety and collaboration among the top cultural priorities. Palsonic is gearing up for new opportunities, having undertaken a company restructure, following the passing of founder, Behari Gupta, who also founded Airmaster and Princess brands. In this issue, we pay tribute to Behari, as his son, Nihal remembers the life of his father and his influence on the Australian TV and appliance industry. Read more on page 12. In this edition, you will also find our inaugural App-enabled Appliances Feature, which explains how leading smart platforms and apps are putting people at the centre by enhancing convenience and customer service. The future of the connected home is looking bright with a range of opportunities to further advance functionality. Read more on page 31.

Editor Emily Bencic

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CHECK OUT WWW.APPLIANCERETAILER.COM.AU www.applianceretailer.com.au

AR CONTENTS

GROWING APPETITE FOR BIGGER SCREENS Right now, the average TV size is approximately 65-inches for household lounge rooms across the country, however with Australians spending more time in the home, the market for bigger TVs boasting excellent picture quality is rapidly growing. To get the most out of next-gen gaming, streaming services, sports and free-toair, Australians have their sights set on 75-inches, 85-inches and beyond. If customers are considering an upgrade, look no further than Hisense’s line-up of feature rich TVs for 2022. Ranging from 43-inches all the way up to 120-inches, customers are spoilt for choice across ULED, Mini-LED and Laser TV. Hisense continues to provide consumers with the best possible picture quality, boasting Dolby Vision IQ in its flagship Mini-LED range. This, combined with the signature innovations of its QLED Quantum Dot Colour, Full Array Local Dimming Pro and Smooth Motion technologies means picture remains crystal clear to the edge of the screen, no matter the size.

Appliance Retailer June / July 2022

CONTENTS AR

IN THIS ISSUE VOLUME 28 / ISSUE #3

EDITOR’S NOTE

Putting people and partnerships first

The importance of relationships and partnerships becomes more evident.

NEWS

BSR confirms senior executive restructure

To improve processes and procedures, while delivering increased resources across key areas.

NutriBullet expands into benchtop cooking categories

Known for its blenders, the brand has added an air fryer and grain cooker to its portfolio.

Key Service Ltd sets sights on further expansion

The Auckland based company is inviting brand owners operating in Australia and selling into New Zealand to consider an agency model.

A tribute to Behari Gupta, 1931-2022

Remembering an industry legend, entrepreneur and founder of iconic brands Palsonic, Airmaster and Princess.

FEATURES

Home Entertainment

Within the TV market, large screens are growing in popularity, but smaller screens aren’t being left behind with the rise in gaming. Soundbars also remain an important element to the athome cinema experience.

BBQ & Alfresco

Consumers are investing in their outdoor spaces as they rediscover a love for cooking and entertaining at home.

App-Enabled Appliances

How smart platforms and apps are allowing consumers to not only remotely control and monitor devices, but also diagnose problems and make contact with customer support more seamless.

Air Purification

Australians have become increasingly conscious and educated about home air quality and are now familiar with using air purifiers due to the stay-at-home economy, bushfires and humid weather.

Personal Audio

An increasing number of new players are entering the headphone market, especially in true wireless earbuds which is set for promising growth in the coming years.

Father’s Day

The benchtop appliances and personal care products expected to be on Dad’s wish list this Father’s Day, from blenders and UHF radios to massagers and shavers.

WHAT’S HOT

Pick of the crop

TCL QLED 4K Google TV, Smeg integrated refrigerators, ECOVACS DEEBOT X1 OMNI, and more. www.applianceretailer.com.au

AR NEWS

JIMMY KALOTHEOS JOINS BEKO AS SALES AND MARKETING DIRECTOR Beko has welcomed former Smeg Australia managing director, Jimmy Kalotheos as sales and marketing director. Kalotheos was with Smeg for over 10 years and was managing director for four of those years. When asked why he has joined Beko, Kalotheos identified a number of attractions – a strong European manufacturer and branded appliance company with an established track record in Australia and now poised for further growth with a portfolio of new products to be launched over the next couple of years. “You only have to look at the customer reviews online to see that Beko is doing a lot of good things with great products, and to see a manufacturer that backs itself with a five-year warranty gives me as much confidence to join Beko as it does customers to buy their products,” he said. Beko Australia and New Zealand managing director, John Brown is thrilled that Kalotheos has come on board with the company. “It is a highly competitive market with complex logistics, distribution and service

The Beko team (L to R): Jimmy Kalotheos, John Brown, Amanda Hart, Eddie Gaymer and Dan Pittman.

challenges. To be successful you must get everything right to deliver an exceptional customer experience – and to do that you need a great team of people. “Our team including Dan Pittman, Amanda Hart and Murat Dora are doing great work, and adding Jimmy’s experience, enthusiasm and passion for our industry adds further depth.” Two new sales account managers also join the Beko team including Phillip

Lowe who was most recently with Dyson and before that LG, and Rabin (Rob) Shrethsa who has been a Harvey Norman electrical proprietor for 10 years in Victoria and NSW. Beko has also promoted national training and development manager, Eddie Gaymer to national field sales manager. He has been instrumental in developing the Beko induction and training program and improving field execution.

BSR restructures senior leadership team and appoints new CEO BSR managing director, Graeme Cunningham has announced changes to the leadership team and a new CEO. BSR chief operating officer, Gavin Carter has been appointed CEO. He has over 30 years of experience in the industry and a long history with the Betta brand having commenced as a retail floor salesman at Nambour in rural Queensland around 25 years ago. Carter has held various national roles within the group and prior to joining the leadership team at BSR was the merchandise manager at Narta for five years. “The board congratulates Gavin and looks forward to working with him and the executive management team in delivering the company’s growth plans in the future,” BSR managing director, Graeme Cunningham told Appliance Retailer. In addition to Carter’s appointment, Cunningham outlined other structural changes to the business.

Appliance Retailer June / July 2022

BSR chief development officer, Dave Berry will move into the role of chief operations officer with a key focus on warehousing, logistics and distribution, as well as site expansion and acquisition. BSR chief marketing officer, Adrian Mitchell will become chief customer officer, encompassing marketing, retail services and commercial. He will be responsible for further integrating the store operations and marketing to improve customer experience through closer alignment of these areas. BSR group manager, Alison Riley has been appointed as the new chief

BSR CEO, Gavin Carter.

BSR chief merchandising officer, Alison Riley.

merchandising officer, responsible for electrical and furniture, combining all purchasing to improve category management and expand into potential new segments. “With continued sales growth, more retail brands and a higher consumer expectation, we need to deliver a better customer experience and alignment of these areas will enable us to achieve our future objectives,” Cunningham said. “For suppliers, it will improve process and procedure, while delivering increased resources across key areas to improve relationships.”

BSR chief operations officer, Dave Berry.

BSR chief customer officer Adrian Mitchell.

NEWS AR

Electrolux officially opens six-star Ravenhall distribution centre With over 100 years of sustainable heritage and shaping living for the better, Electrolux has made a bold commitment to a sustainable future with the opening of its six-star energy rated distribution centre at Ravenhall in Melbourne. Embracing world leading utilisation of natural resources including solar and water reuse, the facility provides a blueprint for the future having been designed with sustainability and employee safety at the forefront of the decision-making process. “This building marks the culmination of several years of work where, with the planning expertise of Allan Frydman of JLL and guidance of Derek Haley, our director of operations and growth, we were able to challenge a traditional approach to ‘building a shed’ where efficiency is the only driver,” Electrolux managing director for Australia & New Zealand, Kurt Hegvold said. Officiating at the grand opening, Hegvold was joined by Electrolux vice president of Asia Pacific, Middle East & Africa, Adam Cich and Councillor Kathy Madjlik of Melton City Council for the ribbon cutting in front of partners including the Electrolux regional leadership team, retailers, building partners JLL & Dexus, as well as the local community.

Councillor Kathy Majdlik of Melton City Council (centre) cuts the ribbon with Electrolux ANZ managing director, Kurt Hegvold (left) and Electrolux vice president of Asia Pacific, Middle East & Africa, Adam Cich (right).

Upon conclusion of the formalities, guests were able to tour the facility to hear firsthand from employees about the innovations incorporated into Ravenhall. These include advanced recycling facilities to continue the commitment to Zero Waste to landfill, a forklift fleet to be 100% solar powered from the 200kW solar array installation, advanced forklift detection systems for pedestrian safety and enhanced dock utilisation to further improve efficiency of stock movements. Now fully operational, the 20,000 square metre facility is the starting point

for Electrolux in the refurbishment and development of the operations facilities in Australia and New Zealand. At the heart of the planning comes a simple principle, according to Hegvold. “We want to be a business that people want to work for, a business that people want to work with and one the local community are proud to call their neighbour.” The Ravenhall facility is located 25 minutes from the Melbourne CBD in the culturally diverse and rapidly growing Melton council area.

WINNING GROUP LAUNCHES ONLINE RETAIL DESTINATION ANDOO Winning Group has launched online furniture, bedding and appliance retailer, Andoo, featuring a curated range of products from international and local brands including Bosch, LG, A.H Beard, Sleepmaker, Sealy, Rug Culture and more. Powered by Appliances Online, Andoo offers free next-day delivery, free removal of old products and 24/7 Australian-based support. With a strong sustainability focus, Andoo also recycles customers’ old appliances and mattresses as part of the removal process. “We are delighted to launch Andoo to help Australians have a worry-free and feel-good shopping experience for their entire home; from searching for a

Winning Group has launched online furniture, bedding and appliance retailer, Andoo.

product, through to delivery, what they do with the packaging and old products and how they use their new products efficiently,” Winning Group CEO, John Winning said. “We genuinely care about the customer, the community and the planet. Our goal is for customers to feel good at home and get on with their busy lives, and together, that we contribute to our community and planet.”

Winning Group chief marketing officer, Sven Lindell added, “Through providing Appliances Online’s legendary service for the past 17 years, we understand what makes an online shopping experience delightful and a customer happy. We are proud to now provide an entire shopping experience for the home, offering customers care, delight and choice. “Andoo is as much about providing quality, on-trend products, as it is providing the customers with a legendary service experience and ensuring their positive feelings across the lifecycle of products in their home.”

www.applianceretailer.com.au

AR NEWS NutriBullet EveryGrain Cooker.

NutriBullet XXL Digital Air Fryer.

NUTRIBULLET EXPANDS INTO BENCHTOP COOKING CATEGORIES NutriBullet, known for its compact blenders, is expanding into the benchtop cooking category with the launch of an air fryer and grain cooker. NutriBullet products are renowned for delivering healthy meals quickly while being easy to use and easy to clean and these same qualities have been replicated in the new cooking products. The NutriBullet Digital Air Fryer is designed for family-sized cooking with a 7L capacity. It comes with eight pre-set cooking modes on the touch screen interface or users can manually choose temperature and timer functions. If the cooking basket is opened, the appliance recalibrates the cooking time to adjust for any heat loss and help deliver perfectly consistent results.

The NutriBullet XXL Digital Air Fryer was recently named the overall best performer in a CHOICE review. The NutriBullet EveryGrain Cooker can be used as a standalone grain cooker or steamer, but also cooks grains and steams vegetables or fish simultaneously to deliver a complete meal in less than 15 minutes. With an included steaming tray, cooks can also make steamed dumplings. The cooker can make up to 10 cups of cooked grains and features five smart pre-set programs for one-touch cooking. Once finished, the EveryGrain Cooker automatically enters Keep Warm mode for up to three hours. Users can also select the delay start option for up to 12 hours.

Online retailer Catch opens first Sydney fulfilment centre in Moorebank Australia’s leading online retailer, Catch.com.au has opened its 36,000 square metre fulfilment centre in Sydney’s Moorebank, in line with increasing customer demand. The centre marks Catch.com.au’s first fulfilment centre in Sydney and its third in Australia to improve the delivery experience for customers on the eastern seaboard. Customers in NSW and QLD can expect to receive items within 48 hours when shipped from the new Sydney site. Catch.com.au managing director, Pete Sauerborn says the business has prioritised customer satisfaction and delivery times. “As an Australian owned and founded business, servicing Australians in a meaningful and convenient way is at the core of what we do. The pandemic showed consumers how beneficial online shopping can be, and with increasing

Appliance Retailer June / July 2022

Catch opens its fulfilment centre in Sydney’s Moorebank.

demand we knew we needed to increase our fulfilment capacity,” he said. “Our Sydney fulfilment centre offers more products, an expanded team, increased robotics, advanced warehouse technology, and an increased ability to service Australians more efficiently. We

can do this with highly sophisticated technology, making this new centre our most technologically advanced to date.” The fulfilment centre features over 360 Autonomous Mobile Robots (AMRs) deployed to bring product to team members to increase efficiency.

AR NEWS

KEY SERVICE LIMITED SETS SIGHTS ON FURTHER EXPANSION Key Service Limited is a specialist supplier to the New Zealand electrical retail market, delivering sales, marketing, warehousing and distribution solutions. Founded in Auckland in 1997, Key Service has distribution agreements with a number of internationally recognised blue-chip brands such as Braun, Oral-B, Ninja, Shark, Noirot, and Olimpia Splendid, and they have built a network of long-standing relationships with all electrical retailers throughout New Zealand. The company is now looking to share its knowledge and expertise to help assist Australian-based brand owners who are considering entering, or are currently operating in the New Zealand market, by offering an agency model. “We pride ourselves on our customer and sales relationships and we have a goal to be the most trusted partner of choice for high demand, innovative, desirable product within our industry,” Key Service managing director, Steven Meek said. “We leverage synergies across the complementary brands we represent to allow us to provide best-in-class sales and marketing support. Strategically, ownership of supply chain and logistics operations have been retained, giving us the ability to provide a premium end to end business solution.” Key Service Ltd has the flexibility to structure its offering to meet brand specific requirements from a proportional through to full distribution model. They can assist with specialised

Key Service Limited is a New Zealand supplier to the electrical retail, electrical wholesale and integrator markets, delivering sales, marketing, warehousing and distribution solutions.

customer requirements such as pre-price labelling, drop ship capabilities, varying return policies, and more. The company has vast experience with local consumer and commercial regulations, which have unique demands compared to other international markets. Key Service Ltd is a certified MPI transitional facility and can arrange any stock entry requirements. “We have refined our processes and relationships over many years to create a winning distribution model for the New Zealand market and look forward to expanding our offering to retail and consumer customers alike,” Meek said.

Amazon Australia opens first robotics fulfilment centre delivering 1,500 jobs Amazon has opened its first robotics fulfilment centre in Australia with former Prime Minister Scott Morrison, NSW Minister for Jobs, Investment, Tourism and Western Sydney, Stuart Ayres, and Mayor of Penrith City, Tricia Hitchen cutting the ribbon on the facility. The robotics site is the first of its kind in the Southern Hemisphere and the largest warehouse ever built in Australia, spanning 200,000 square metres across four levels and delivering 1,500 jobs to the local community. It can house up to 20 million of the smaller items sold on Amazon.com.au including electronics, jewellery, books, pantry items and toys. Since Amazon started serving local customers four years ago, the promise has been to offer a great selection, competitive prices, convenient and fast delivery, and the opening of the robotics FC delivers on that promise, according to Amazon Australia country manager, Janet Menzies.

The Amazon robotics site is the first of its kind in the Southern Hemisphere and the largest warehouse ever built in Australia.

Appliance Retailer June / July 2022

“The opening represents our continued investment in Australian technology and infrastructure, in customer experience, and in Australian people. This investment has totalled more than $1.9 billion in the past year alone,” she said. “This is the biggest warehouse in Australia, spread across 200,000 square meters, around the land size of Taronga Zoo or 24 rugby league fields. It's our second fulfillment centre in western Sydney, our sixth in Australia and is home to our most advanced robotics technology. “Our fulfillment centres support 11,000 Australian businesses and those include third party sellers who use Amazon to store and ship their products, and we're incredibly proud to enable them to achieve their dreams. So, this is an investment in Australia. It's an investment in jobs in New South Wales, and the people of Western Sydney.” Stuart Ayres said the opening represents a milestone for the future of Western Sydney. “This is one of the most advanced technology investments we've seen in our community creating 1,500 jobs closer to home. My team at Investment NSW has worked closely with Amazon to facilitate engagement with local government, working closely with Transport for NSW for better access to public transport,” he said. “The catalyst for much of this was the Commonwealth government’s investment in a new Western Sydney airport and the opening is a clear reflection of the sustained policy, investment and engagement in this community.”

Let Key Service Ltd. plug your brand into the New Zealand market. Making the decision to introduce your brand into New Zealand just got a whole lot easier. With over 20 years experience in sales, marketing, warehousing and distribution, Key Service Limited can offer a premium end to end solution with a proven track record of success. If you’d like help to expand your business across the Tasman, or improve your current arrangement, call us on +64 274 427 286 or email steve@keyserviceltd.co.nz We’d love to hear from you.

www.keyserviceltd.co.nz

AR NEWS

HARRIS SCARFE OPENS ITS LARGEST HOME STORE Harris Scarfe has expanded its Queensland footprint with the opening of a new store at Stockland’s Burleigh Heads shopping centre, marking the state’s first Home store and the biggest ever in Australia. Harris Scarfe ambassadors and exclusive designers, Australian interior designer, Shaynna Blaze and former Olympian, Giaan Rooney. The 2,000 square metre Burleigh Heads store is the biggest Home store in the Harris Scarfe network, and boasts the new in-store design created since joining the Spotlight Group. The larger footprint includes mock room displays to help customers shop by each room and an extension of existing ranges including exclusive designers, the ‘famous for’ collection with premium brands, an in-store kitchen for cooking demonstrations, the ‘great wall of frypans’ and expanded categories including; home decor, coffee and living room. Harris Scarfe CEO, Graham Dean said the new store is an exciting step for the retailer in the region. “We’re thrilled to be catering to customers in Burleigh Heads and the wider Gold Coast market with our extensive range of great quality products at affordable prices. Following on from the successful Maroochydore launch in February we’re looking forward to what’s next for the Queensland market,” he said. “Our Burleigh Heads Home store will be the first and largest of its kind in our network and we’re looking forward to offering our customers an enhanced in-store experience with a larger range of the brands, excellent prices and superior customer service customers rely on Harris Scarfe for.”

Harris Scarfe Home store at Burleigh Heads shopping centre in Queensland.

Nespresso achieves B Corp certification Nespresso has met B Corp’s social and environmental responsibility standards, which measures action and transparency across five key areas: Governance, Workers, Community, Environment and Customers. The certification marks the positive impact Nespresso has made in the coffee industry and beyond through the Nespresso AAA Sustainable Quality Program, designed in partnership with the Rainforest Alliance, its alliance with Fairtrade, the brand’s global recycling scheme for its aluminium capsules, including its recent Curby curbside capsule recycling program, and partnership with bush conservationist Greening Australia.

Nespresso has met B Corp’s social and environmental responsibility standards.

Appliance Retailer June / July 2022

Commenting on the announcement, Nespresso Oceania general manager, Jean-Marc Dragoli said. “We are humbled and proud to join the B Corp movement and community. B Corp certification now becomes an important benchmark by which we will measure and accelerate our actions into the future. “In Australia, we are currently looking to accelerate our local impact with projects ranging from innovating our coffee capsule recycling program to encourage greater participation, to investing in projects to regenerate native habitats with our partners, Greening Australia. It is a process of continuous improvement, and we are excited to be on this journey and always striving to go further.” Nespresso CEO, Guillaume Le Cunff added, “B Corp certification reflects a 30-year Nespresso commitment to sustainability, transparency and responsible business. We are immensely proud to be joining a community of like minds who share our belief that profit and purpose go hand-in-hand. “This certification brings added value for our customers and affirms to Nespresso fans that their favourite coffee brand is doing business the right way.” The B Corp process is a rigorous and independent assessment of a company’s impact on people and planet, looking at aspects from its carbon footprint to the way it treats employees.

NEWS AR

Officeworks has opened its largest store on the Gold Coast in Robina.

OFFICEWORKS OPENS LARGEST STORE ON THE GOLD COAST Officeworks has opened its largest store on the Gold Coast in Robina, joining the West Burleigh, Nerang and Southport stores which service Queensland’s south-east. The new store will help create 68 new local jobs and will stock over 21,000 products in-store. To celebrate the store opening, Robina residents and surrounding communities were invited to visit the new store at the Robina Home & Life Centre on Saturday for a Community Fun Day to enjoy free activities such as giant Jenga and Connect Four, arts & crafts, lots of giveaways and complimentary coffee. Officeworks Robina store business manager, Sam Uithol said, “Our team is looking forward to connecting and building relationships with our local community. At Officeworks, we offer so much more than just stationery. We are ready to help local Gold Coast businesses start, run and grow with the latest in tech, as well as help make bigger things happen for local

students, teachers, schools and the planet. “We stock a huge range of technology, art supplies, furniture and education resources and offer expert advice and helpful services such as Print and Copy and on-site tech support in Geeks2U. We also have a range of Greener Choices products and e-waste and recycling facilities on site to support our customers to shop more sustainably.” From 2025, the Robina store will be powered by renewable energy as part of Officeworks’ recent partnership with Queensland government-owned renewables, low-emissions and hydro company, CleanCo. The Robina store uses 100% LED lights which feature low wattage and reduce energy consumption. Solar panels are due to be installed on the roof to help power the store with renewable energy and an e-waste recycling unit will be available to customers to recycle their unwanted or broken tech items.

Woolworths to acquire majority share in MyDeal Woolworths Group is set to acquire a majority 80% stake in online marketplace, MyDeal in a transaction valued at over $240 million. MyDeal hosts around 1,900 sellers offering more than six million product SKUs with a focus MyDeal founder and on furniture, homewares and CEO, Sean Senvirtne. everyday needs. It has more than one million active customers and generated gross transaction value of $260 million in the 12 months to 31 March 2022. MyDeal will enhance Woolworths Group’s marketplace capabilities, particularly in furniture, homewares and other bulky goods.

Woolworths Group CEO, Brad Banducci said, “The addition of MyDeal to Woolworths Group represents a further step towards delivering a more holistic customer experience in food and everyday needs and materially expands our marketplace capabilities, especially in general merchandise.” MyDeal founder and CEO, Sean Senvirtne said, “The MyDeal team is excited by the opportunity to partner with Woolworths Group. It will help support the growth of our retail platform by accessing Woolworths Group’s capabilities across ecommerce, supply chain, retail, loyalty and more.” Senvirtne will continue as CEO of MyDeal and in conjunction with other key management personnel and MyDeal’s broader existing management team will lead the business through its next phase of growth in partnership with Woolworths Group.

www.applianceretailer.com.au

AR NEWS

DIGIDIRECT REVAMPS FLAGSHIP MELBOURNE STORE

digiDirect has reopened its flagship Melbourne store following a complete re-fit.

digiDirect has reopened its flagship Melbourne store following a re-fit that showcases products from its new categories including computers, mobile, gaming and streaming, alongside its traditional specialty offering of cameras and imaging. digiDirect recently added brands including Apple, Samsung, AOC, Lenovo, Oppo, Rode, Logitech, Elgato, LaCie, Corsair and others to join its stable, which already includes Canon, Sony, Fujifilm, Leica, Nikon, Panasonic, Olympus, DJI, Tamron, Sigma, Manfrotto, Sandisk, among others. “The refit of our Melbourne CBD location represents the new exemplar of the digiDirect store as a specialist retailer of carefully curated brands and products in the broader consumer electronics space,” digiDirect general manager, Haig Kayserian said. “Our recent category expansion has been driven by a goal to have more products available to our customers, who are primarily camera shoppers that no longer need to shop elsewhere for compatible items like monitors, mobile phones, laptops, gaming and streaming accessories. “We have been supplying these products online at digidirect.com.au for several months, and the success of that experiment made it essential to ensure our stores are able to showcase core selections, with Melbourne CBD and Sydney CBD becoming the first cabs off the rank,” he added. The digiDirect Melbourne store, located at 217 Elizabeth Street in the heart of the city is managed by Mark Bountroukas.

Zip Water promotes Mike Abbott to MD Zip Water marketing, strategy and innovation director, Mike Abbott has been promoted to the role of managing director for Australia and New Zealand. He continues to report to John Doumani in his role as Zip International president and sits on the Zip global leadership team. Abbott joined Zip in July 2020 as marketing and strategy director, assuming additional responsibility for innovation in early 2021. He will continue to hold responsibility for marketing, strategy and innovation, along with his new role as managing director. Prior to joining Zip, Abbott had 16 years of experience leading marketing strategy and innovation functions and business unit leadership roles in major corporations such as Proctor and Gamble, Sanofi, Kimberley Clark and Ontex. He achieved an impressive track record of success in each of these roles. Zip Water has been manufacturing and marketing Australian designed and made instant water solutions since 1947 with expertise in filtered boiling, chilled and sparkling water taps.

Appliance Retailer June / July 2022

Zip Water international president, John Doumani and Zip Water marketing, strategy and innovation director, Mike Abbott.

NEWS AR

Winning Group to open largest DC to date in Kemps Creek Winning Group will open a new 66,610 square metre purposebuilt distribution centre at Kemps Creek in Sydney in late 2023. The new Winning Services Kemps Creek distribution centre will be the largest DC in the Winning Group’s history and will include 66,610 square metres and 76 loading docks, an increase from the current Winning Services NSW distribution centre in Rosehill, which is 43,000 square metres and has 44 loading docks. The distribution centre will continue to service Appliances Online, Winning Appliances, Andoo, Rogerseller, Home Clearance, Spence & Lyda, and third-party logistics partners. “We are excited to be expanding into a new distribution centre in Kemps Creek, which allows for the Group’s future growth, including our expansion into new big and bulky goods categories and our 3PL capabilities, while also supporting our sustainability initiatives of the business,” Winning Services general manager, Mick Bunt said. “The DC will have a 6 Star Green Star Rating and will

include a dedicated area to facilitate the continued recycling of returned products and packaging, which is part of Winning Services’ legendary care and supports our company mission to create the best experiences in the world, for the world. “We are pleased to be moving to Kemps Creek, an area that will benefit from investment in infrastructure including the development of the M12 and Western Sydney Airport, which ensures that we are ideally located to the growing population of the Western and South Western corridors, while also being well positioned to bring our legendary care to our customers across New South Wales. We are delighted to be partnering with Mirvac and we look forward to moving into our new worldclass facility late next year.” The DC will also include a new bespoke filming and photography studio for continued expansion of the Winning Group's content creation capabilities, including videography, 360 photography and AR capabilities.

MESSE BERLIN APPOINTS NEW HEADS OF IFA 2022 Messe Berlin has appointed David expert, he has led ITB at Messe Berlin Ruetz and Kai Mangelberger as the since 2002. In this period, he contributed new heads of IFA 2022, replacing the to transforming the trade show into a previous leadership of Jens Heithecker global brand. and Dirk Koslowski. As senior vice president of IFA “IFA will be even stronger when it 2022, Ruetz will be IFA’s main contact returns in September – our preparations for the market’s key players. “I will be are well underway and the market’s able to rely on the expertise of the IFA expectations are high,” Messe Berlin project team. My colleagues have been GmbH CEO, Martin Ecknig said. familiar with this market for many years “As the world’s leading trade fair and in the past have repeatedly shown for consumer and home electronics, that Messe Berlin knows how to do live Messe Berlin has appointed David Ruetz and Kai Mangelberger as the new heads of IFA 2022. we are ready to give the industry the events. We are offering our international right platform for reopening business. visitors a platform for good business, With David and Kai we have appointed a strong dual leadership, networking and a good overview of trends,” he said. who together with the IFA team will successfully manage the Mangelberger, director of IFA 2022, has more than 20 years of countdown over the coming months.” expertise in managing events. During this time, he supervised the As the head of ITB Berlin, the world’s leading travel trade leading transport technology trade fair InnoTrans, most recently show, Ruetz has broad knowledge of developing successful global as its deputy director, before last year taking over as head of Fruit B2B projects. An experienced international communications Logistica, the leading trade fair for the global fruit trade. www.applianceretailer.com.au

AR BRAND PROFILE

Behari Gupta 1931-2022 BY JAMES WELLS

ndustry legend, entrepreneur and founder of iconic brands – Palsonic, Airmaster and Princess – Behari Gupta recently passed away at the age of 91. His son, Nihal Gupta remembers the life of his father and the indelible influence he had as one of the founding suppliers of the domestic television and appliance industry in Australia. My father came from a village in India and a large family who had substantial land holdings in the north of India – which is now Pakistan. When the British partitioned the country my father’s family lost most of their land. My father’s father died at the age of 38 when my father was only six years-old and he was the youngest of six kids who he helped bring up with his mother. He was vegetarian, he didn’t drink, he didn’t smoke, he didn’t even finish school, but he just had natural talent. Behari came to Australia in the early 1950s as an immigrant on a ship with a suitcase, a blanket and a pillow. He couldn’t read or write English and had a job as a salesman with an Indian engineering firm as he wanted to tour Asia and see what the world had to offer. When he arrived in Australia he just loved what he saw – he thought he’d come to heaven. He had a great love affair with Australia and he was a proud Australian – he thought this was just the most unbelievable paradise that he’d seen and the people were so warm and friendly. He told me a story about going to the pub with two of his mates and the guy in the door said ‘I’m sorry, we don’t let in your type’

NG Enterprises launches the first black and white Princess TV.

1963

Company Founded

The Gupta family starts the business sourcing sewing machines.

Appliance Retailer June / July 2022

Home Appliances

First Colour TV Introduced

First Princess TV

1957

as Australia had the White Australia policy. Fast-forward six short decades, and look at the diversity, success and the richness of our multicultural society today in this country. Behari started importing textiles from India and then started representing an Indian sewing machine firm. Soon afterwards he started importing sewing machines from Japan and selling them in Australia under the Princess name. He also sold brands such as Bluebird, HG Palmers and a brand specifically for David Jones called St James. He soon had 25 different brands of sewing machines and about one quarter of the local sewing machine market – back in the day when people would sew. One day Behari was preparing for an overseas business trip to Japan and my mother asked if it was possible to buy a small black and white television which had recently been advertised at ‘mates rates’ through his friends at David Jones. But even at ‘mates rates’, the cost of the black and white television represented several months of income – so he couldn’t afford it. He left her with his prized possession – his transistor radio – to keep her entertained until he returned from overseas. While in Japan, he walked into an electrical store and noticed a television for sale that was considerably less than the one he was offered from his friends at David Jones – so he bought the set and brought it back to Australia. But he didn’t give it to my mother – he took it to David Jones and arrived unannounced with the Japanese television. When he told them what the price was the buyer said – we will

Palsonic is the first to release a bread maker and soon after, microwaves.

Princess launches the first 14-inch colour TV to the Australian market.

1965 Airmaster Fans

Hit the Australian market with a range of domestic cooling fans from Japan.

1975

1982 Palsonic Launched

Palsonic introduces a new range of colour TVs sourced from South Korea.

1983-1986

BRAND PROFILE AR take as many as you can bring in – and he turned around and left the following day for Japan and we were suddenly in the black and white television business as one of the first to import an AC/ DC Japanese black and white TV.

BEHARI AND GERRY

After the Japanese TVs, Behari then sourced from Taiwan and started to do a lot of business with a bloke called Gerry Harvey who had a chain of stores called Norman Ross Discounts. They would advertise televisions as ‘Never Before $199’ and then a week after that ‘Never before $179’, and eventually at the magic price of $99 – and boom – off it went. Behari pioneered a lot of things, he was a real entrepreneur. He emerged within this industry and achieved things that larger companies couldn’t do. In 1975, Gerry Harvey said to Behari let’s get into colour TV and let’s be the first. So to bring in a little 14-inch colour TV from Taiwan – we sent two Qantas 707 planes from Sydney to Taipei. They sat on the tarmac, filled up the planes with televisions and then flew them back, because we wanted to be first. Gerry put a full page ad in the Sunday Mirror for the Princess TV set advertising ‘Be First – Colour TV – $399’ – that’s all it said. We had people camping around the stores from Saturday night waiting for the stores to open on Sunday morning and suddenly we were in, and first, in the colour TV business.

THE BIRTH OF PALSONIC

In the early 1980s, the business had grown from Princess sewing machines and knitting machines and we were starting to get into more audio products – so we needed a home entertainment name – and that’s when Palsonic was born. A lot of people then and still today think that the Palsonic name was a copy of Panasonic. But in reality, Panasonic didn’t launch until 1988 and at the time in 1982, Matsushita was promoting a brand called National with the late musician Peter Allen singing on his piano. We came up with the Palsonic name by understanding what is so unique about the Australian TV – 240-volt, 50 hertz and most importantly the PAL broadcast system. So PAL represents sight and SONIC represents sound – sight and sound.

65 YEARS OF FAMILY HERITAGE

Importantly, Palsonic is 100% Australian-owned and has been running continuously for 65 years. Behari was good friends with Lionel Lee’s father Ken Lee who owned a TV repair

shop in Bankstown – fixing and selling TVs. Two immigrant Australians – Ken who originated from China and Behari who originated from India – proudly became Australians representing the two largest overseas demographics of India and China and they are the two pioneers of the local electrical and wholesale industry creating family businesses that are continuing to operate after 65 years.

SOUTH KOREAN TELEVISIONS

I remember we sourced some new TVs which were in wooden cabinets and I was presenting them to Waltons and Norman Ross in 1982 and they asked me where it was made and I said South Korea. Their reply was “Where’s that?” They had never heard of it before. Someone else asked: “Who makes it” and I said “Samsung” and they said, “Sam who?”. Our TVs in 1982 were made on an OEM basis from Samsung – and Behari was the first person to bring Samsung manufactured televisions into the Australian market. He then started to buy some products like VCRs, compact discs and blank video tapes from another Korean company called Lucky Goldstar – later LG Electronics. This is before these big firms became who they are today and before they set up in their own right.

INDUSTRY FIRSTS

We were the first to launch an automatic breadmaker from Japan before Panasonic and we sold them all over Australia. We also sold millions of Airmaster fans from Japan as well. In the late 1980s and the early 1990s we helped Kmart set up their consumer electronics department because they didn’t have anything. We used to travel and visit retailers in the United States like the Wal-Marts, Circuit City and Best Buy, and Coles Myer at the time couldn’t get any of the big brands to support them as they were tied up with the specialist retailers. We started to do big business with Kmart and this distribution helped make Palsonic a household name. We had the first widescreen 16:9 picture tube TV set and it weighed 90kg and then we were one of the first with LCD TVs in 2000. But selling into the Australian market before the major Korean and Chinese brands was a real legend, a real icon, and a real pioneer – a little Indian importer called Behari Gupta. For a little man, he always wanted to do things big – big in dreams, in achievement and in volume of sales. This is a guy who had a mission, a dream, a vision and a purpose – and he delivered. AR

Widescreen HD CRT

Home Appliances

Palsonic is one of the first to launch wide screen CRT in 76cm and 82cm in HD.

1990s 92cm (37-inch) CRT TV

Palsonic launches the world’s largest CRT Picture Tube TV weighing in at over 90kg.

2000

Palsonic expands product base with the introduction of refrigeration and laundry.

2001 First LCD Range Introduced Palsonic launches one of the first LCD ranges followed by LCD DVD Combo.

2010

TODAY New Structure

Company restructure, refreshed and energised for the next generation and future opportunities.

www.applianceretailer.com.au

AR RETAIL EVENT

Peter Whitford, John Whitford, Belinda Milroy, Ben Whitford and Andrew Whitford.

Whitfords officially opens new Camperdown showroom

hitfords Designer Appliances hosted senior executives from Narta and BSR Group, as well as more than 70 supplier partners to officially open its new showroom in Sydney’s Camperdown. Located on one of Sydney’s busiest roads, the showroom features shop front windows spanning 42 meters on Parramatta Road. Whitfords was previously located in Five Dock and had been operating out of the same premises since the showroom initially opened its doors in 1922. Australian comedian, radio and TV presenter, Merrick Watts was the MC of the evening with speeches from BSR chief operating officer, Gavin Carter and Whitfords director, Ben Whitford, with John Whitford in attendance to cut the ribbon and officially open the showroom. “I welcome everyone to Whitfords Designer Appliances; an absolute flagship for both the BSR and Whitfords brands and an amazing accomplishment. My thinking is put in the hard work and commitment, and you’ll always get results and it’s exactly what you’ve done Ben,” Carter said.

Appliance Retailer June / July 2022

“From a group perspective, Designer Appliances was introduced in the marketplace around August 2019 and it’s enjoyed an amazing amount of success to date. We wanted to harness our members that were specialists in their own right and their own brand, particularly in the cooking and upmarket appliance segment. When we introduced Designer Appliances, it allowed us to become one brand unified and with that became greater efficiencies. “I also want to thank the suppliers that helped us on our journey and Narta with their support and guidance. We now have 24 stores nationally and we are in a strong place to grow that further with a couple of new locations in the coming months. “We are looking forward to working together to both mutually gain success overall.” “I’d like to thank everyone. Without the support of our suppliers, we wouldn’t have achieved what we have here tonight. The showroom is looking exactly how I planned it and I can’t thank you all enough for your hard work throughout the last six months. It’s not been an easy ride with the disruptions through the renovation and relocation period,” Whitford said.

RETAIL EVENT AR

Gavin Carter (BSR Group) and Simon Taylor (Arisit).

John Whitford and Ben Whitford cutting the ribbon.

Jimmy Kalotheos (Beko) and Michael Jackson (Narta).

John Brown (Beko) and Mike Putt (Narta).

Livia McRobert (Smeg), Manel Goldman (Smeg), Alison Riley (BSR Group) and Adrian Mitchell (BSR Group).

Rob Butchatsky (ASKO) and Gerard Gill (BLANCO).

Tristan Peters (Eurolinx) and Cliff Thompson (Zip Water).

Radi Medojevic (ASKO) Dennis Beroukas (Bertazzoni) and John Kolovos (Zip Water).

Garth Hickey (Mitsubishi Electric) and Darren Spencer (Narta).

“

Without the support of our suppliers, we wouldn’t have achieved what we have here tonight. The showroom is looking exactly how I planned it and I can’t thank you all enough for your hard work.

”

“My BSR family, I can’t thank you enough for the chance to continue with the Whitford family name. Without your support, the business wouldn’t be here today. “About 12 months ago, my family were placed with a difficult decision – to continue with the business or to retire. I had a tough decision to make regarding my future and continuation of the Whitford family. BSR were on board from the get-go and eager to help continue with the family name and the incredible business that spans decades. “A joint venture was created and here before us is the result. A special heartfelt thanks to Graeme, Gavin and their team for

bringing me into their family and to keep our business going. It is very much appreciated. “I’d also like to thank my team – Doug, John, Lucy, Theo and Hilton, and I’m excited for what’s to come. “The biggest thank you must go to my parents, Andrew and Fiona. The support you’ve both given me is out of this world and I couldn’t have done this without you, your guidance and mentorship. This year also marks a special occasion of 100 years in business for the Whitford family. We have my grandfather, John and it is my absolute pleasure to have him cut the ribbon to officially open the showroom.” AR www.applianceretailer.com.au

AR RETAIL EVENT

Chris Coen & Kurt Hevgold (EHP) with Michael Jackson & Darren Spencer (Narta).

Rob Sinclair & Louise Holmes (E&S).

E&S hosts largest ever annual conference in Melbourne

BY EMILY BENCIC

&S recently held its annual and largest ever conference at the Park Hyatt, Melbourne, welcoming more than 120 supplier partners. Under the theme, ‘True Partnerships’, the two-day conference reflected on key milestones since the retailer’s last conference in 2020 and shared a major announcement in relation to its commercial division. A key change undertaken by E&S when Covid first hit was its level of investment in marketing. Managing director, Rob Sinclair’s initial instinct was to cancel all marketing. “How are people going to do business with us if our doors are closed? There’s no point in advertising,” he said. But within 24 hours, advertising was reinstated, and the team doubled down. E&S wanted to deliver a fresh message to the marketplace about its business and its rich history, led by Sinclair and the tagline, ‘We won’t be beaten on price’ with investment across TV, catalogues, digital, sponsorships, activations, and more. E&S reached a cumulative average TV audience of more than 20 million per month with the average Victorian appliance shopper seeing the ads over 10 times per month. The total cumulative radio reach was over nine million per month and more than two million pages of catalogue promotions have been distributed. The transition from pure physical retailer to an omnichannel business was another area of focus for E&S to deliver a robust digital proposition. E&S ecommerce manager, Simon Leighton said there was increased demand from customers outside of normal

Appliance Retailer June / July 2022

trading hours, so the team recognised the need for different communication styles and to respond in seconds, not minutes, which is why live chat became an integral service tool. “We serve 99% of our customers in under 60 seconds and 54% in under 15 seconds in the first chat response, and 98% of our chats rate positively – 16 basis points ahead of our closest competitors,” he said. The quality of website content will continue to be an area of focus through more lifestyle imagery and videos. “When customers walk into our showroom, they are delivered a premium and luxury feeling, and we want to replicate that and portray the same experience online. We want to become content leaders by investing in brand stories and elevating products and bring them to life,” Leighton said. E&S projects manager for Victoria, David Welsh and commercial sales manager for new homes, Brent Lee, discussed the growth of the commercial division, delivering on goals set at the E&S conference in 2020 in relation to increasing the commercial sales and support teams, focusing on brand partnerships, refining processes to enhance customer service levels, and providing more jobs interstate, particularly in South Australia and Queensland. “Our commercial division is built on seven key pillars – professionalism, transparency, collaboration, respect, trust, integrity and family values. We share an open book policy, and we believe we need to be in partnership to deliver the best outcomes to our mutual customers,” Lee said.

RETAIL EVENT AR

Brad Street (Shriro), Gerard Gill (BLANCO) & Tristan Peters (Eurolinx).

“Our commercial operations span several areas but our project strategy remains the same – qualify, invest, deliver and service. Half of our commercial sales are derived from our showrooms, so we need to take the business to the next level,” Welsh added.

DEDICATED COMMERCIAL SHOWROOM

E&S confirmed the opening of a dedicated commercial showroom at its current Chadstone site to deliver a total space of around 3,200 square metres, more than double the existing space of 1,500 square metres. “With this new concept, we are taking the opportunity to integrate the customer experience for commercial products and embedding it into a new retail store, which will be our largest single store to date,” Sinclair said. “We are developing this space with the consumer in mind with a range of products from rangehoods and ovens to refrigerators and coffee machines. We are bringing the deep customer experience we are renowned for to our building partners and clients.”

E&S projects manager for Victoria, David Welsh.

Yves Dalcourt (Miele) & Cliff Thompson (Zip).

In the commercial showroom, there will be an expanded range of whitegoods, a demonstration kitchen and café, as well as an upstairs space with meeting and breakout rooms. E&S has engaged Mim Design, the same interior design firm that was utilised for the E&S Preston store, and will reflect a similar designer style, look and feel. During construction, the Chadstone retail showroom will continue to trade as per usual. The commercial showroom will be available via appointment only. To close out the day, E&S’ Rob Sinclair had a fireside chat with Hickory commercial director, Steve Stavrou about the building sector including the major challenges facing the industry, the key drivers for future growth, and the importance of quality product, longevity and customer service. To conclude the first day of the conference, E&S hosted a dinner for all attendees at Elwood Bathers. To open the second day of its annual conference, E&S welcomed lululemon managing director, Paul Tinkler as a guest speaker. Tinkler spoke to the lululemon culture that is centred around empowering its people, the educators (sales associates) and its guests (customers), offering a consistent and scalable journey that is the same across all channels and delivers a personalised and seamless experience. This was followed by a business review presented by E&S chief financial officer, Donald Blanksby. He reflected on the last two years including managing the varying Melbourne lockdowns and finding new ways of doing business including an increased investment in marketing and expanding delivery capacity with more trucks on the road.

“

E&S confirmed the opening of a dedicated commercial showroom at its current Chadstone site to deliver a total space of around 3,200 square metres.

”

www.applianceretailer.com.au

AR RETAIL EVENT

Hickory commercial director, Steve Stavrou with E&S managing director Rob Sinclair having a fireside chat about the building sector.

E&S Gala Dinner – Darren Spencer (Narta), Simon Taylor (Arisit), Brad Wright (Narta), Chris Horne (Smeg), Scott Kent (Fisher & Paykel), Wayne Campbell (Smeg) and Chris Coen (Electrolux).

“The business we have today is nothing like what we presented at our 2020 conference. We thought we were good then and we were proud of what we had done but the level of integration, particularly with the website then and what it is now,” he said. E&S general manager for finance and support services, Adam White and E&S customer support manager, Andrew Blake then spoke to leveraging customer service to enable growth through delivering ‘the E&S feeling’. Blake detailed the customer support process from visiting a store to delivering the product and the various means of communication to keep the customer informed. White further expanded on this, explaining the ongoing contact from the warehouse, offering free installation and taking away old appliances, and achieving a well-above average Net Promoter Score (NPS) by always ‘making it right’ for the customer, no matter the situation. Retail operations, training and recruitment were topics delivered on by E&S general manager of talent and wellbeing, Nicola Crocco, training manager, Melissa Sciberras and general manager of operations, Mark Tragear. Crocco shared her talent strategy including how E&S puts people first, why they are the heartbeat of the business, the company’s employee value proposition (EVP) and plans to implement initiatives that support social, emotional and physical health, recognising the importance of wellness. “I believe that holistically supported and engaged training to develop people who are well recognised and rewarded will bring their best to the business.” Sciberras explained the three key pillars in her role – the E&S induction program, online learning and upskilling existing employees. “You can teach sales strategies, product knowledge and how to be organised, but you can’t teach how to genuinely have an interest in wanting to provide an amazing service to customers – that needs to come from within.” 22

Appliance Retailer June / July 2022

Tragear elaborated on the way E&S makes its people feel valued, including its customers to create brand ambassadors for life. “For example, a customer buys a 7kg washing machine and one week in they do their bedding from a king size bed and realise the linen doesn’t fit. So do we leave them with a washing machine for 15 years that they will regret purchasing? No, they paid the difference for a 10kg model and we delivered it.” E&S general manager of merchandise and marketing, Peter Barry and merchandise manager, Mat Steenvoorden then took to the stage. Barry talked about inventory planning to support sales and marketing campaigns, price and range management and making the process more efficient and effective. “We are always looking for new and exciting content for our marketing and website to implement new standards of presentation and help grow sales.” Barry also discussed the Modern Slavery Initiative industry working group established by Narta, of which E&S is a member. “It’s important to recognise that consumers are making purchases based on a brand’s social, ethical and environmental values and it will form part of our decision making as we look at product ranges moving forward.” Steenvoorden spoke to the importance of merchandising when it comes to delivering improved sales results and managing supply chain challenges. “Last year, we restructured our team to bring a broader diversity of skill sets from planning and admin support to execution. For our supplier partners, it means more points of contact and the ability to build even stronger relationships.” The presentations were wrapped up with closing remarks from E&S managing director, Rob Sinclair reflecting on the key takeaways from the two-day conference. Attendees then came together for a gala dinner in the Park Hyatt Ballroom to celebrate E&S’ 60-year anniversary with a three-course menu expertly selected by Melbourne chef, Adam D’Sylva. AR

FEATURE

Home Entertainment TELEVISIONS | SOUNDBARS | AV RECEIVERS

AR HOME ENTERTAINMENT

OUTLOOK

DEMAND REMAINS STRONG FOR BIGGER AND BETTER TVS BY EMILY BENCIC

The home entertainment market recorded huge sales during peak Covid periods, according to GfK and although sales have dropped slightly since, they remain much higher than pre-pandemic. Within the TV market, large screens 75-inch and above have grown by 22% in value and now represent almost one-third (31%) of overall market value. For soundbars, the largest growth segment is for soundbars with sub and rear speakers. This segment accounts for almost one-fifth (18%) of total market value, up from 11% and has grown by nearly 70% in value during the 12 months to March 2022. Euromonitor believes sales of home audio and cinema are being supported by the rise of streaming services such as Netflix with ‘direct-to-home’ movie releases playing an important role. In 2021, more people invested in entertainment spaces, with most choosing to invest in soundbars and surround sound that connect to devices, Wi-Fi and allows for voice control.

Euromonitor expects demand for in-home entertainment to increase, positively impacting sales of home audio and cinema. Due to innovations seen in televisions, demand for improved sound quality is set to remain strong, especially considering that several newly launched televisions offer high-quality built-in speakers. As such, home audio manufacturers will need to find USPs that encourage consumers to spend additional money on extra home audio and cinema products. A recent Canstar Blue survey found that Australian households spend an average of $984 on a new TV with 50- to 60inch screen sizes the most popular among 34% of respondents, ahead of 40- to 50-inch (26%) and above 60-inch (24%). Just over one-quarter (26%) said they purchased the biggest TV they could afford and almost half (49%) own a smart TV and use the smart functions.

BRAVIA exclusive features for PS5 consoles

Perfect for PlayStation®5 Horizon Forbidden West™: Available now. ©2022 Sony Interactive Entertainment Europe. Developed by Guerrilla. Horizon Forbidden West is a registered trademark or trademark of Sony Interactive Entertainment LLC. “ ,“ “PlayStation,” “ “ and “PS5” are registered trademarks or trademarks of Sony Interactive Entertainment Inc.

HOME ENTERTAINMENT AR

“

Consumers are looking to increase their in-home TV size with a premium product, so we are excited about our new product line-up that includes the OLED QD-OLED and the Mini LED.

SONY

”

Robert Barakat Product Manager – TV

Since the beginning of the pandemic, large TV screen demand has continued to grow, but at the same time, consumers are adding more TVs into the home for bedrooms and office use, which has maintained sales in the 55-inch and below segments, Sony’s Robert Barakat said.

Sony OLED QD-OLED XR65A95K

`New QD-OLED panel and XR Triluminos Max `Google TV with Google Assistant and AirPlay 2 support `Support for Dolby Vision, IMAX Enhanced and Netflix Adaptive Calibrated Mode `Intelligent TV processing technology with Cognitive Processor XR

“Sony’s outlook for the home entertainment category remains positive. Consumers are looking to increase their in-home TV size with a premium product, so we are excited about our new product line-up that includes the OLED QD-OLED and the Mini LED.”

RRP: TBC

Sony home audio product manager, Emma Van Vilet agreed that consumers are investing more into their home entertainment systems and stepping up into premium offerings.

Van Vilet added: “This year we will be focusing on further improving our message and experience in store. The ability to hear and try the audio that a soundbar delivers prior to purchase is so important in making the final decision, so we want to optimise this as much as possible.”

“Within soundbars for example, consumers have placed higher value in immersive surround sound with smart device connectivity and streaming capabilities rather than just a need to amplify TV sound better, which most low end soundbars do well,” she said.

When asked about inventory management, Barakat said supply chain issues remain a constant challenge. “However, Sony’s planning and supply chain team globally continues to support demand, off the back of planning with our key partners, which we will again execute in 2022.”

Sony prides itself on delivering strong messaging in-store to educate consumers, as well as assist retailers in demonstrating its products. “This has been important in supporting and educating retail salespeople even though consumer traffic slowed due to restrictions. In 2022, we will step it up again,” Barakat said.

Looking ahead, Van Vilet said Sony is focusing on offering premium home theatre solutions at a range of price points to suit all consumers. “We want to create the ultimate immersive experience which we offer through a combination of Dolby Atmos and Sony proprietary technology, such as 360 Spatial Sound Mapping.” AR

stream at up to 80Mbps

Movies to redeem*

Months

unlimited streaming*

*Purchase an eligible TV and register for BRAVIA CORE™ by February 23, 2026 to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply, for more details see https://www.sony.net/bravia-core. © 2021 Layout and Design Sony Pictures Home Entertainment Inc. All Rights Reserved.

AR HOME ENTERTAINMENT

TCL ELECTRONICS

Jason Carrick General Manager – Sales The TV category has performed strongly throughout Covid for TCL with people spending more time at home and upgrading their home entertainment systems. “There has also been a surge in e-commerce with consumer behaviour showing greater confidence with making purchases online. This has supported TCL’s strong online marketing focus and highquality assets around its advanced smart system product features,” Jason Carrick said.

HISENSE

Nick Peters Head of Marketing With more people spending time at home, the home entertainment scene has become fundamental to the modern Australian living space, Hisense’s Nick Peters said. “We have seen an increase in the need for ondemand content, streaming services and gaming, which has led to the integration of streaming applications such as Disney Plus, Kayo, NRL TV and Binge, across our 2022 TV range. “Further, consumers are craving more immersive viewing experiences and in turn, have been buying bigger screens.” CES in January sets the tone for the year ahead and with new products in the laser, TV and soundbar categories, Hisense is confident of a strong sales trajectory. “We’ve introduced key innovations like Dolby Atmos integrated as standard on all soundbars, a smoother operating interface and HDMI 2.1 ports on our latest ULED TV range and flagship TVs.” While online sales continue to be strong, Hisense is pleased to see a return to in-store shopping as it allows hands-on experience with products. “As usual, we will be working closely with retail partners to ensure our range of televisions and soundbars are front of mind. Thorough, ongoing training of our sales and retail staff is crucial to this and is facilitated regularly virtually and in person.” As for managing stock levels, Peters said Hisense Australia is fortunate to be a part of a global network of distributors and suppliers. “Ongoing collaboration with these partners and proper planning has ensured a steady supply of stock,” Peters said. AR 26

Appliance Retailer June / July 2022

Hisense 120-inch TriChroma Laser TV L9G

`Can handle 25,000+ hours of viewing `Comes with Hisense VIDA U4 Smart TV accessories `Achieves over 1 billion colours thanks to the addition of three pure lasers `Ambient Light Rejecting (ALR) technology for improved image sharpness, brightness and definition RRP: $8,999

TCL believes the market still has an opportunity to grow, with more advanced technology readily available along with tangible differences in viewing, such as its latest Mini LED range. “There is also a bigger selection of larger panels for customers to enjoy a cinematic experience in the comfort of their home.” TCL is managing its supply chain on a daily basis from weekly stock updates to call-to-action days. “We also provide regular pricing updates to manage end-of-life stock while ensuring new product launches are effectively marketed with earned and paid media opportunities,” Carrick said. AR

TCL 75-inch C835 Series

`Centralised stand `Mini LED technology with Google TV operating system `Premium Onkyo Audio with built-in subwoofer `Pure motion flow with 120Hz panel and ability to produce VRR 144Hz RRP: $3,999

What you want to watch, all in one place Personalised UI and voice control lets you browse effortlessly across multiple apps, so you can enjoy the content you love without hassle.

Google TV is the name of this device’s software experience and a trademark of Google LLC. Google, Youtube, and Youtube Music are trademarks of Google LLC.

AR HOME ENTERTAINMENT

ANKER INNOVATIONS

Gaspar Xie Head of Sales & Operations ANZ Anker Innovations has seen a sizeable uplift in overall demand for home entertainment products, largely driven by people spending more time at home and enjoying bigger screens. “We have continued to experience growth this year so far and we expect this trend to remain for the rest of 2022. We anticipate much of the growth will be largely technology driven, especially with the evolution of laser technology,” Gaspar Xie said. Anker is introducing the Nebula Cosmos Laser 4K projector, which has been described as a “game-changer” by the company due to its visual qualities and compact design.

SAMSUNG ELECTRONICS

Himal Jekishan Head of Product – Audio & Visual The home has become increasingly multi-faceted as an environment for work and leisure activity, and Samsung believes the TV plays a pivotal role in enhancing these at-home experiences. “As consumers strive to make their living spaces as comfortable as possible, we’re seeing the proliferation of TVs expanding throughout households, including bedrooms and even outdoors with the popularity of The Terrace 4K Smart TV,” Himal Jekishan said. “At Samsung, we are constantly adapting to Australian living conditions, including the amount of natural light that often fills our rooms, which is why picture quality continues to excel to suit all living conditions. Samsung has also introduced Eye Comfort Mode that automatically adjusts brightness and tone based on a built-in light sensor and sunset/sunrise information.” Samsung claims that screen sizes of 75-inch and above are the number one segment in value within the TV category, and that this is a unique trend from a global perspective. “In Australia, we have larger homes, but we are also a nation that loves sports and movies, so we’re expecting 85-inch and above to also take off as the fastest growing segment, which further highlights the rapid growth in big screen sizes.” However, at the same time, small screen sizes, such as 43-inch, are also expanding from a value perspective, largely driven by the growth in gaming. “Consumers aren’t necessarily buying more small screens, but they’re spending more money on them for console and PC gaming for a big screen experience in a conventional workspace.” AR 28

Appliance Retailer June / July 2022

Samsung Neo QLED 8K QN900B

`Native Dolby Atmos support `Real Depth Enhancer multi-intelligence picture quality algorithm `Neo Quantum Processor introduces new Shape Adaptive Light technology `14-bit HDR processing quadruples greyscale levels compared to 2021 models RRP: $11,999

Nebula Cosmos Laser 4K Projector

`2,400 ISO lumens and 4K UHD quality Ìntelligent Environment Adaptation (IEA) technology analyses the room to best fit the device in the space Èrgonomically designed handle to conveniently move between rooms Àndroid TV 10.0 with access to over 400,000 movies and episodes on more than 7,000 apps RRP: TBC

“Nebula is a brand driven by technology and aims to bring our customers the best home entertainment experience. We will bring more Nebula projectors, especially in the premium segment with laser technology, into the Australian market.” The key focus for Anker is building brand awareness and familiarity around the unique features across its home entertainment products. “Visually impactful in-store point of sale display units have been developed and we’re undertaking magazine and catalogue advertising through our retail partners.” In relation to supply chain issues, Xie said Anker has managed extended lead times by building brand plans 12 months out. AR

HOME ENTERTAINMENT AR

Tony Brown Marketing Manager – Home Entertainment LG’s Tony Brown said Australians have taken the time to look inward and evaluate whether the products in their home cater to their shifting lifestyle demands. “During this time, we have continued to see that Australians want bigger, better, smarter and brighter TVs that offer a plethora of content at their fingertips.” LG Electronics is offering a wide range of TV sizes in 2022 and a variety of TV technologies – OLED, QNED Mini LED, NanoCell and UHD – in 8K and 4K variants. “We are catering to demand for access to content with new features across our webOS Smart TV platform, including the My Profile function, whereby individual users can receive personalised content recommendations based on their viewing habits,” Brown said.

Epson 4K PRO-UHD Home Theatre Projector EH-LS12000B

`Incorporates an all-new Laser Array Light Source `Next-generation image enhancement and processing algorithms `HDR10+ and HDMI 2.1 support and real-time scene adaptive correction `2,700 lumens of brightness, colour accuracy and image detail RRP: $8,999

EPSON

Paige Van Saarloos Product Manager – Visual Solutions Purchase behaviour in the category has shifted in a favourable light due to the transition towards working from home that has driven demand, according to Epson’s Paige Van Saarloos. “Another work from home trend is the increase in the purchase of quality digital entertainment products, such as projectors, and a shift from cinemas to digital streaming. Working from home means spending more time at home in general and with that, people are wanting the best home entertainment experience possible,” she said.

LG G2 Gallery Series OLED TV

`LG OLED self-lit pixel technology `Thin form factor to blend seamlessly with modern home décor `Ability to wall mount flush to the wall or be displayed on the Gallery Stand (sold separately) `Gallery mode built-in feature to transform the TV into a canvas by displaying artwork RRP: TBC

Although increased time at home has contributed to consumers upgrading their home entertainment setup, there is a re-emerging trend of people inviting friends and family back into the home for social gatherings. “With a desire to create memorable experiences in the home after extended periods of time away, we expect to see consumers seek technology and products that can enhance special moments.” Given LG’s new product features and form factors, the company wants to ensure consumers can experience each TV in store to see which model best caters to their lifestyle. “As such, we will be refreshing all our TV fixtures with our retail partners and integrating interactive product displays.” AR

Despite many consumers upgrading their home entertainment products during lockdowns, Epson still has a positive outlook for the category. “Covid aside, upgrades come in cycles and if products continue to deliver an increasingly more attractive experience, there will always be an audience.” Furthermore, Epson is launching several home theatre projectors this year and will work more closely with retail partners on strategies to better communicate with customers. AR www.applianceretailer.com.au

AR HOME ENTERTAINMENT

YAMAHA

Dale Moore Head of Marketing & Sales Strategy – Audio Visual Division Yamaha has seen increases in its own web traffic, alongside growth from online dealers and the online channels of its traditional retail partners over the last two years.

Klipsch Cinema 800

`Network streaming `8K HDMI input and e-ARC `10-inch subwoofer `Compatible with Klipsch Connect app and voice control RRP: $1,499

PREMIUM AUDIO COMPANY

Daniel Troy National Marketing & Product Trainer The investment in home-based entertainment has been significant, but as consumers sought to spend less time in retail outlets, or fewer visits, this translated to a more succinct sale process, according to Premium Audio Company’s Daniel Troy. “Consumers were more willing to purchase immediately instead of ‘shopping around’. The variety of purchasing considerations increased, as the experience of home entertainment value improved to the idea of purchasing a more advanced TV or home theatre system,” he said. “Moving forward, this change in buyer behaviour will translate to retailers needing to take the customer through the buying journey more effectively, while qualifying what purchasing considerations need to be accounted for.” Premium Audio Company expects to see continued category growth throughout 2022 across all key segments. “While the pandemic did draw purchase timeframes forward, the entertainment at home lifestyle will continue to grow. It is easy to assume a negative growth period over the coming year, but the shift in where people spend their time is now ingrained, and the benefits of maximising home leisure time is more important than ever.” As for his message to retail partners, Troy said: “It is imperative to partner with brands that drive consumer business and engage in defined consumer action. Not a race to the bottom or a shortcut to the top.” AR 30

Appliance Retailer June / July 2022

“Moving forward, we feel there’s always room for upgrades. However, many products had limited supply in the last 12 months, and some may face ongoing supply issues, so we feel demand will remain, in at least enough volume to match supply,” Dale Moore said. In 2021, Yamaha deployed new point of sale for a raft of models and will continue to roll out upgrades this year. “We also did some work on our display stands to improve their demonstration reliability and we will look to ensure these are continuing to provide optimal demonstrations in 2022.” As for the supply chain, Yamaha is working closer with its parent company in Japan, increasing transparency by providing better indications of market trends and longer-range forecasts. “Yamaha is the world’s largest sound company and we, like all brands, have had our challenges with supply over the last 12 months. However, with the support of our parent company, we are trying to mitigate these challenges, release new models, and ensure as consistent supply as possible. We are committed to working with our retail partners and will provide as much support as possible to those supporting our brand.” AR

Yamaha AV Receiver RX-V6A

`7.2 channel AV receiver rated at 100W (20Hz-20kHz, 0.06% THD) `MusicCast wireless audio streaming and Wi-Fi support `Seven HDMI inputs `Compatible with AirPlay2, Spotify, Deezer RRP: $1,399

FEATURE

BBQ & ALFRESCO OPEN GRILL, GAS & PELLET GRILL BBQS | OUTDOOR HEATERS

Seamlessly performs with efficiency and lasts for generations. Capital will never grow idle in our pursuit of a better product.

AR BBQ & ALFRESCO

OUTLOOK

Alfresco market heats up among

COCOONING CONSUMERS BY EMILY BENCIC Home improvement activity reached record levels during Covid with unprecedented demand for home appliances and barbecues were no exception. Close to two-thirds (65%) of Australian households own a barbecue that is used at least semi-regularly, according to a recent survey by BIS Oxford Economics. “While traditional gas trolley barbecues remain the most popular, they recorded a decline in ownership through the pandemic, as gas compact, gas built-in, solid fuel, electric and smokers recorded increased household penetration,” BIS associate director, Paul Giles said.

One in four Australians (40%) use their BBQ on a weekly basis with almost one in 10 (8%) using it daily, a recent Canstar Blue survey has revealed. However, 19% don’t use their BBQ as much as they thought they would and 26% say price is the primary reason why they chose their BBQ with Australians spending an average of $498 on a new BBQ. The survey also revealed the key drivers of satisfaction when choosing a BBQ, led by value for money (21%), durability (20%) and ease of cleaning (18%). Cooking performance was the next most important consideration (18%) ahead of ease of use (12%) and design (12%).

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BBQ & ALFRESCO AR

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Consumers are wanting higher quality BBQs and extraction power with black still leading the design trend, and the outdoor fridge is now a must.

”

ARISIT

Rachael Williams National Sales & Marketing Manager – Specialist Brands There has been huge growth in the number of online cooking groups specific to barbecues, smokers and more broadly, outdoor design, over the last two years, according to Arisit’s Rachael Williams. “There are more posts about cooking a tomahawk steak or smoked trout dish. It’s great to see so much passion among consumers and it makes sense given travel limitations and spending time with family and friends becoming even more valuable,” she said. Consumers are wanting higher quality BBQs and extraction power with black still leading the design trend, and the outdoor fridge is now a must. “Information is key and giving the customer the tools to make the right selection of product is important.” Aside from supply chain concerns, a major issue facing the barbecue category is the cost of stainless steel, according to Williams, with materials in short supply, which is likely to flow on to retail prices.

Capital Progrill 32 PRO36RBI `Handmade in California `High power 20.6MJ burners `Twin skin lid `Flame failure RRP: $6,499

“Another issue is finding the space to represent alfresco in a meaningful way to both the retailer and the supplier. There are more brands and not enough space,” she said. Williams advice to retailers is: “Make sure you’re giving your customers the best in-store experience supported with great online content and consumer promotions. The store experience is about seeing the BBQ, hood or rangehood in a display that can be replicated in the home. It’s about hearing the hood, adjusting the flexible lighting, and powering up the fridge to further highlight the features and benefits.” AR

AR BBQ & ALFRESCO

“

With a move to utilise the BBQ more as a day-to-day part of living, outdoor kitchen solutions that combine quality aesthetics and functionality of the joinery is also key in the decision-making process.

ELECTROLUX

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Hass Mahdi Product Line Director – Taste Similar to what we have experienced in other household appliances, Electrolux has continued to see more consumers both researching and purchasing online, particularly for portable and stand-alone BBQ configurations. “With more Australians entertaining in their homes during Covid, we’ve seen increased demand in this space,” Hass Mahdi said. “Consumers love the simplicity of powerful burners for fast, consistent and high-heat cooking. With the correct burner configuration coupled

with ease of use in both cooking and cleaning, the popularity of this style of entertaining is understandably high.” Other considerations influencing purchasing are based upon the specific needs and styles of cooking. For example, side burners to cook side dishes outside or rotisserie racks for those who want to slow-cook meat. “With a move to utilise the BBQ more as a day-today part of living, outdoor kitchen solutions that combine quality aesthetics and functionality of the joinery is also key in the decision-making process.” When it comes to marketing, Electrolux provides materials for both online and instore environments to ensure customers are fully equipped with the necessary product and purchasing information. “Clear and concise content is key to helping them best understand the many options available to them.” Mahdi added: “While there has been an uptake in online purchases, the vast majority of customers still love the tactile nature of seeing their BBQ options in person and imagining how it will complement their style of living. “With entertaining at home becoming increasingly popular, BBQs continue to be central to this experience. The vast BeefEater range across freestanding, portable, built-in and outdoor kitchens, delivers a best-in-class experience to customers.” AR

BeefEater 7000 Series Premium 5 Burner Built in BBQ BBF7655SA

`Easy start ignition system `Durable and powerful 17MJ cast iron burners with stainless steel vaporisers `Spacious and customisable cooktop with a cast iron hotplate and two split cast iron grills `Double layered hood with glass viewing window and integrated temperature gauge RRP: $3,799

Appliance Retailer June / July 2022

Sirius SL920 FRESCO 1200 model rangehood shown Capital ACG52RBI.1 model barbecue shown

valentina collection

Make a statement with Sirius. Alfresco hood solution specialists 1. World leader in technology & design. 2. No-drip induction safe filtration system. (Tested to CEU/IEC 61591)

3. Powerful extraction, low noise.

4. Designer lighting: 40% more light, up to 6500 Kelvin. 5. European parts and craftsmanship since 1996.

(Tested to International Standard ISO:9614-1 + ISO:5167)

Year Warranty when Sirius Ducting is used*.

www.siriusbrand.com

AR BBQ & ALFRESCO

TRAEGER GRILLS David Chegwyn Director

Traeger Grills has seen an interesting shift in the amount of research that consumers are investing into the pre-purchase phase when buying a grill. “Consumers are now availing themselves of more choices due to their increased research. The pleasing result is that, with more time spent researching the benefits and key unique selling points of specific BBQs, many are taking a fresh interest in pellet grilling for the first time,” David Chegwyn said.

Excelair Infrared Outdoor Electric Heater 2.4kW EOHA24R

`IP65 rated for outdoor or indoor use `2.4kW power usage `304 stainless steel `Thermal insulation layer with ceramic fibre to reduce heat loss RRP: $429

SITRO GROUP

Nick Di Pietrantonio Sales & Marketing Manager As people shifted their focus to home improvements and renovations, the alfresco area became a key consideration with a significant surge in online sales, Sitro Group’s Nick Di Pietrantonio said. “Price, availability and style are more important than ever. Consumers are discerning and want a bargain or at least want to know that they have shopped around to get the best value for their money.” The category is being hit by a range of external factors with the supply chain being first and foremost. “Current global demand on supply chains, specifically relating to shipping costs, raw material cost increases and labour cost increases have meant that price increases are unavoidable, but we have tried to minimise our increases to remain competitive,” he said. “Increasing competition is another persistent challenge. We hold ourselves in good stead with our diligent and unwavering supply of gas product that conform to current gas regulations and the introduction of new industry standard compliant product.” AR 36

Appliance Retailer June / July 2022

For a number of years Australian consumers were exclusively buying gas BBQs, but that’s now changing as they look to follow similar trends coming from the US.

Traeger Pro 575 Wi-Fi Pellet Grill TRGPRO575

`WiFIRE technology to monitor and control the grill from the Traeger app `Meat probe monitors the food temperature without needing to lift the lid `Easy to manoeuvre with rugged all-terrain wheels `TurboTemp improves start-up time and helps temperature recover more quickly after lifting the lid RRP: $1,599

“Consumers are now looking at hard fuels such as charcoal and wood,” he said. “Wood pellet barbecueing, or grilling, is a combination of the flavours of wood but with the ease and convenience normally associated with a gas BBQ. Essentially, cooking with wood at the push of a button.” Aside from the supply chain, having sufficient space in-store is a continuous challenge to afford consumers the range of choice and having the physical product available is a hallmark of great retailers. “While consumers are doing a lot more research online, they are also appreciative of touching and experiencing the physical product, supported by expert advice in store. “Cooking events via our key retailers are a great way to experience a new BBQ purchase. At Traeger, we regularly host events and cooking demos at our biggest retailers.” AR

BBQ & ALFRESCO AR

SHRIRO

Bruce Elder National Sales Manager – Everdure Purchase behaviour in the BBQ and alfresco category has shifted over the last two years as the market has become more confident with technology and online shopping, according to Shriro’s Bruce Elder. “Customers undergoing significant upgrades to their outdoor entertaining space or buying a secondary BBQ are not undertaking in-store research and having conversations with retail staff as they would have before the pandemic,” he said. “Instead, these shoppers familiarise themselves with the information provided online and then purchase via retailer websites. Those shopping for a replacement or their first BBQ will use multiple research sources and then visit in-store retailers when they are ready to buy.” Features that support convenience, durability, and appealing design have proven to be important factors in the purchase decision. “Shoppers of a secondary BBQ are more inclined to choose an alternative fuel from gas, yet still want a product that is straightforward to clean and use.” Multi-functional products, such as the 4K from Everdure by Heston Blumenthal, have been popular for those with limited entertaining space. “This outdoor oven is an ‘all-in-one’ product with

Everdure Hayman 6 Burner Gas BBQ

Ìnfrared rear burner to add direct heat Àbility to hold up to three roasting pans or dishes at once `Supported on a fourwheel trolley Ìncludes stainless steel side burner to bring indoor cooking outdoors RRP: $8,999

versatile cooking capabilities such as ‘low-and-slow’, open grilling, roasting, baking, and pizza cooking.” When asked about key challenges facing the category, Elder said the variation of input and manufacturing costs, coupled with uncertainty around exchange rates. “Customers may re-evaluate their BBQ budget and consider alternative purchasing options for higher-ticket items. We still expect the category to have a successful season ahead despite these challenges, as customers continue to spend money on their home environment in place of travel.” The Everdure brand continues to invest in bestin-class point of sale material and staff training to provide a seamless omnichannel shopping experience. “While some customers use clickand-collect, engaging with the online and in-store experience, the majority return to purchasing in retailers. Showcasing the product’s capabilities in-store via live cooking demonstrations is an effective way of ‘learning through experience’ for customers and retail floor staff.” Elder said retail partners can expect Everdure to continue developing strong digital content, recognising its importance in the sales process. “We look forward to hosting training sessions to build knowledge and experience with our products and innovations, as well as upcoming consumer promotions planned to sell through our ranges during key sales periods.” AR www.applianceretailer.com.au

AR BBQ & ALFRESCO

EUROLINX

Daniel Bertuccio Marketing Manager Eurolinx has seen a parallel trend in the BBQ and alfresco category, as has been experienced with major appliances. “More people have taken the opportunity to make their home an entertaining hub and invested into their largest asset,” Daniel Bertuccio said. “In particular, we have seen strong sales growth for our 4-burner built-in BBQ and our two smaller sizes have started to gain momentum.”

FROM THE FLOOR

Artusi has invested heavily in making its BBQs versatile so they can be installed legally in various outdoor and alfresco kitchen situations. “All Artusi gas BBQ models are approved for complete indoor and enclosed space use.”

Barbeques Galore Peter Anderson

When it comes to challenges, Bertuccio acknowledged that the BBQ market is extremely competitive with a plethora of choice for the consumer. “To become a household name, you need to offer a wide range of solutions from built-in to freestanding, smokers and even complete outdoor kitchen set ups. We are working on expanding our range and our latest outdoor kitchen solutions will continue to grow in the coming months as we source more products that can add to our offer to meet all market requirements.” The full Artusi range is on display at select retailers and Eurolinx showrooms nationally as most customers want to see the appliance before they buy it. “However, when it comes to making the purchase, they aren’t fussed if this is done online or in-store – they just want to buy from a reputable retailer,” Bertuccio said. “Artusi’s range of appliances in the outdoor cooking space will continue to grow and our aim is to offer a comprehensive outdoor offering.” AR

Appliance Retailer June / July 2022

Artusi 4-Burner BBQ Matte Graphite ABBQMB `Five-year warranty `Approved for use in enclosed entertaining and dining spaces `Interchangeable hotplate configuration for different cooking styles `Cast iron removable Tepanyaki hotplate RRP: $2,999

ovid has changed how we connect and engage, and within the barbecue category, many people are embracing home cooking, while exploring new ways to cook, according to Barbeques Galore product manager, Peter Anderson. “Naturally this has seen people spend more time using their barbecues, with many now looking to solid fuel cooking as an exciting area within the category,” he told Appliance Retailer. With the range of options available and more styles than ever before, good advice and selling a barbecue that best suits a person’s particular needs can make a huge difference. “Cooking performance, durability, ease of use and ease of cleaning are high priorities for customers. However, continued support afterpurchase with tips, tricks, recipes and classes are becoming increasingly important,” Anderson said. When asked about new technologies or features, he pointed to the ability to remotely monitor and control the cook from a smartphone. “This is particularly useful in the solid fuel space where people can spend 10 hours or more on a ‘low and slow’ cook. Thermometers are also being utilised more as customers become more adventurous and strive for perfection in their cooking.” Anderson confirmed that more customers are making the leap online as they become more comfortable with the digital shopping experience. “We’ve supported this shift with our Barbeque Legends Club where customers can engage and seek support from other barbecue fans from around the country,” he said. “In saying that, with such an experiential product; sight, touch and feel remain extremely important to many customers, along with seeking expert advice.” AR

FEATURE

App-enabled Appliances CONNECTIVITY THROUGH SMART PLATFORMS AND MOBILE APPS

AR APP-ENABLED APPLIANCES

OUTLOOK

Tapping into the full potential of the

SMART HOME

BY EMILY BENCIC

Global revenue in the smart appliance category is projected to reach US$1.2 billion (A$1.72 billion) by the end of 2022, according to data from Statista. Revenue is expected to show an annual growth rate of 11.36% resulting in a projected market volume of US$1.86 billion (A$2.67 billion) by 2026. Household penetration is expected to reach 16.6% in 2022 and increase to 44.6% by 2026, with the number of active households predicted to reach five million users by 2026. Consumers are demanding more convenience from their appliances, which has supported the

growth seen in connected models, coupled with an increasing focus on sustainability when it comes to the purchase decision. Not only do smart platforms and apps enable consumers to remotely control and monitor their appliances, but it also allows them to diagnose problems and more easily access product information in the event they need to contact customer support. Yet it seems brands are only at the beginning of what’s possible for a smarter and more connected home experience.

APP-ENABLED APPLIANCES AR

BSH

Franklin Percy Product Manager – Home Connect Home Connect is the brand used by Bosch, Siemens, NEFF and Gaggenau for Wi-Fi connected appliances. The platform is designed to increase transparency, remote usability, peace of mind, and improve customer service, according to BSH’s Franklin Percy. “Home Connect helps to equip consumers with greater functionality of their appliances and optimise the usage to suit their lifestyles,” he said. The first Bosch and Siemens Home Connect dishwashers and ovens became available in 2014, followed by washing machines, dryers, coffee machines and fridges at the end of 2015. In Australia, the Home Connect app was launched in 2020. “Its goal is to add additional value to consumers, for example, by providing more insight to energy/ water usage, suggested recipes and best suited heating modes in the oven.” Capabilities vary by product category, but they share common themes when it comes to enhanced control, greater transparency and optimisation to better take advantage of product features. “For cooking, this means sending complicated recipe instructions directly to the oven. For dishwashing and laundry, it means providing program suggestions based on what is loaded. In the short term, consumers with selected dishwashers will be able to give feedback on the washing results of a given cycle, and it will tailor bespoke wash cycles based on input, for example, increase drying intensity,” Percy said. “Consumers will also be able to download new programs to their appliances adding real value and improving the lifetime of the machine. Customer service improvements are also being integrated into the platform as well as the appliances themselves to increase efficiency for support.

Bosch Series 4 Freestanding Dishwasher Black Inox SMS4HVB01A

`Energy and water usage consumption guide `SilenceOnDemand makes the dishwasher even quieter `Intelligent program suggestion will recommend the best program `Favourite wash cycle saves a custom dishwasher cycle RRP: $1,349

“From a service point of view, gone are the days of tracking down a service helpline or sifting through manuals to troubleshoot; with Home Connect, detailed appliance information is displayed in the app, alongside a customer service phone number. “In the future, emphasis will be placed on having a harmonious smart home ecosystem through better partner integration with other smart home appliances and various ecosystems. Home Connect already works with various smart speakers, and new connected partners are constantly being reviewed.” The future of the connected appliance category will see brands further leverage personalisation through automation and machine learning, such as integration with smart home energy management platforms, which may allow dishwashers and washing machines to automatically take advantage of solar power or off-peak energy prices. “It could also mean a fridge that suggests a meal based on what’s in the fridge. Alternatively, for users that want to remain more in control, it could be steered towards future proofing appliances through routine software updates, more safety options, and further streamlining customer services,” Percy said. AR

AR APP-ENABLED APPLIANCES

“

As an alternative to operating Miele appliances via smartphone or tablet, voice control also plays an increasingly important role for many consumers.

”

The current capabilities extend well beyond just controlling appliances remotely. For example, the Miele app includes more than 1,000 recipes from around the world to provide culinary inspiration, even to users who may not have purchased any Miele appliances. Some recipes also include how-to-videos.

MIELE

Rudi Niemoeller Consumer Technology Manager The Miele app is a central interactive tool which helps consumers get the most from their connected Miele appliances. It is not only possible to operate the appliances remotely, but the app provides status updates and alerts the users in the event of a malfunction. “The Miele app provides access to a host of smart features which may have seemed like science fiction only a few years ago. It also provides a convenient way for users to get in touch with Miele, whether it is to learn more about our products and services, or to obtain specific advice or technical assistance,” Rudi Niemoeller said. The key objective of the app for Miele is to offer optimum convenience to customers. Miele’s first step into remote communication with domestic appliances was introduced in Germany in 1998.

Miele PureLine CleanSteel Pyrolytic Oven H 7860 BP

`With FoodView, a camera inside the oven cavity helps keep an eye on what’s cooking `TasteControl ensures rapid cool-down to prevent food from overcooking `MotionReact means the oven responds to movement and turns on interior lighting and display `MoisturePlus delivers optimum roasting and baking results RRP: $8,999

“As an alternative to operating Miele appliances via smartphone or tablet, voice control also plays an increasingly important role for many consumers. In addition to voice control via Amazon Alexa, Miele will be adding Google Assistant as a second partner in coming months. “Alongside operating individual appliances, easyto-program routines are popular on both systems. For example, a simple “Hey Google, I am leaving the house” can switch the coffee machine off and prompt the Scout robotic vacuum cleaner to spring into action. “In future, new applications and services will be directly accessible from the app. With Remote Service, it is Miele’s goal to not only offer automatic software updates, but also work towards remote fault diagnosis in the event of a malfunction. “An example of how Miele technology makes life easier is FoodView. The camera inside the oven cavity transmits images of the food to the smartphone or tablet at regular intervals, facilitating remote monitoring of cooking.”

“InfoControl was essentially a portable pager, which provided information such as the remaining program running times for washing machines, tumble dryers and dishwashers.

Miele is constantly looking for new opportunities to make life easier and more convenient for its customers. New capabilities such as notifications when detergent is running low, combined with the ability to transact purchases of consumables are already in the pipeline.

“The introduction of the first Miele app in 2014 greatly enhanced the operational capabilities and introduced a host of new features and functionalities. Every year since has brought further improvements and a greater range of connectivity-enabled Miele appliances.”

In combination with solar panels and a future smart grid electricity supply network, it will also be possible at some stage to program selected Miele appliances to run their cycles at the most economical times, saving money over the lifespan of the machine. AR

Appliance Retailer June / July 2022

AR APP-ENABLED APPLIANCES

“

There are numerous benefits associated with upgrading to connected appliances, from increased security to enhanced convenience, energy efficiency and customised settings to suit individual needs. LG ELECTRONICS

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Shannon Tweedie Marketing Manager – Home Appliances Through the LG ThinQ AI ecosystem, users can monitor and control their appliances, receive notifications, and diagnose problems via the mobile app. Built-in ‘Works with Google’ compatibility enables users to control their LG products via voice command and a compatible smart speaker. “The LG WashTower is one home appliance that highlights the capabilities of LG ThinQ, allowing users to control, monitor and track the status of their wash, receive alerts when the wash is complete, as well as download specialised cycles,” Shannon Tweedie said. “Similarly, across LG split system air conditioner products, users can perform a range of operational tasks such as controlling the temperature, monitoring power consumption, checking filter information and diagnosing problems through the LG ThinQ mobile platform, or voice command via Google Assistant.” Launched in Australia in 2019, the LG ThinQ ecosystem was inspired by LG Electronics’ vision for greater ease of control and to provide a personalised experience for customers. “As Australians spend more time at home, people are looking for smarter and more efficient ways to complete housework and access their home products, and the LG ThinQ app provides users with a convenient way of achieving this. Users can also use LG ThinQ to run their household remotely without needing to be home, adding an extra layer of convenience.” LG ThinQ is currently featured across the broader range of LG home appliances, home entertainment and air conditioning products. LG Smart TVs can be used as the hub of the home via the LG Home Dashboard where consumers can access and control all their LG ThinQ appliances. 44

Appliance Retailer June / July 2022

LG WashTower

`Measures 87mm lower than the average combined height of stackable units `Intuitive control panel is located in between the washer and dryer for easy access `LG AI Direct Drive detects the weight and fabric type of the load to set the wash cycle `LG ThinQ connectivity to access the machine via the mobile app RRP: $5,999

Users can turn off, start, stop or adjust settings on their LG product via the mobile app. The app troubleshoots issues automatically and performs ‘health checks’ on LG appliances via Smart Diagnosis. For example, if the refrigerator feels unusually warm inside, the app can examine temperature settings and provide instructions if adjustment is recommended. In addition, users can book in a customer service call via the LG ThinQ app if troubleshooting does not work. “In floorcare, users can take advantage of app connectivity with the LG CordZero All-in-One Tower handstick vacuum cleaner. It enables users to monitor, track cleaning history, receive alerts to check the status of the filter and when the batteries are fully charged, as well as help diagnose potential problems,” Tweedie said. LG Australia expects the role of connected appliances, and the broader smart home, to continue to change and evolve over the next few years, in line with a growing trend of upgrading appliances and increased demand for smart features and capabilities. “There are numerous benefits associated with upgrading to connected appliances, from increased security to enhanced convenience, energy efficiency and customised settings to suit individual needs. With the LG ThinQ app, users can effortlessly monitor and control their LG products from the convenience of their smartphone.” AR

APP-ENABLED APPLIANCES AR

DE’LONGHI

Jessica Hull Category Manager – Coffee The De’Longhi Coffee Link app enables additional functionality and creativity with a De’Longhi fully automatic coffee machine. Introduced in 2016 with the launch of the De’Longhi Primadonna Elite fully automatic coffee machine, it further enhances the ability to create and personalise one-touch recipes. “The De’Longhi Coffee Link app allows consumers to control the operation of the machine – turning on and off, personalising and starting a coffee recipe, creating new recipes from scratch, and controlling the user profiles on the machine,” Hull said. “Another function of the app is to provide direct access to machine support and status of the machine, including whether it’s time for a descale or if the Lattecrema system needs an auto rinse.” More recently with the launch of the Primadonna Soul coffee machine, the app controls the new Bean Adapt technology allowing users to enter the blend and roast level of their coffee beans, and let the machine automatically adapt the grind, dose, and temperature to achieve the perfect extraction. “The user is able to access additional functionality that isn’t available when using the machine manually, particularly in the creation and naming of new recipes and the control of the Bean Adapt technology for Primadonna Soul,” Hull said. For product support, consumers can book a session at De’Longhi’s Sydney Coffee Lounge or set up a one-on-one virtual video session. AR

Jura Z10 Fully Automatic Coffee Machine

`The first fully automatic coffee machine that can make hot and cold coffee `Product Recognising Grinder (P.R.G.) recognises the chosen speciality and instantly and precisely adjusts the grind accordingly `3D brewing technology means the water flows evenly through the ground coffee at multiple levels to make the most of the aroma `Automatic switchover between foam and steamed milk for even layers RRP: $4,490

De’Longhi Primadonna Soul Fully Automatic Coffee Machine ECAM61075MB

`Bean Adapt Technology automatically adapts the machine settings to any type of bean `De’Longhi LatteCrema automatic milk texturing `Large 4.3-inch TFT touch display `Up to one-touch 21 recipes, including Coffee Pot and Over Ice RRP: $2,599

JURA

George Liakatos Managing Director The Jura Operating Experience (J.O.E.) brings state-of-the-art coffee machine operation to a smartphone or tablet. With the simple option of linking J.O.E. to Smart Connect or Wi-Fi Connect in the coffee machine via Bluetooth or Wi-Fi, the technology makes enjoying coffee even easier. “J.O.E. was introduced over four years ago to allow users to control their Jura coffee machine from a smartphone with the convenience of touchscreen operation,” George Liakatos said. Either by plain text or touch display, J.O.E. is an intuitive, convenient and simple means of making optimum use of the functionality offered by Jura automatic speciality coffee machines. “Free updates mean users always have the latest means of operating their automatic coffee machine. Additionally, the app uses Siri shortcuts for voice recognition demands and there is a version of the app on Apple Watch.” With J.O.E., all coffee specialities can be adapted to personal preferences via slide control. “The preferences are stored on a smartphone or tablet, ready for use at any time. Users can name their favourite speciality coffees and assign an image to enjoy a coffee experience tailored to their personal taste.” Digitalisation and the user experience is important to Jura and has been identified as a core pillar of future product developments. “We listen to consumer feedback and pass it on to the product marketing team for consideration of future developments. “The outlook for the connected home is promising as brands will need to continue to invest in technology that enhances the user experience.” AR www.applianceretailer.com.au

AR AIR PURIFICATION

OUTLOOK

AIR TREATMENT BOOSTED by stay-at-home economy, bushfires and humid weather BY KYMBERLY MARTIN

What does a dehumidifier do? It reduces humidity in the air, removes dust mites and improves air quality.

What is a compressor dehumidifier?

These extract water from the atmosphere and work best in warm climates and are generally cheaper to run.

What is a desiccant dehumidifier?

These work well in both cold and warm climates and are generally quieter in operation. These also offer a better heating performance and suit a chilly room or cold weather.

Appliance Retailer June / July 2022

Over the past few years, air treatment has been one of the standout performers in the small appliances market with air purifiers accounting for the largest proportion of sales, according to GfK. However, with the dramatic rainfall across the east coast of Australia, dehumidifier sales have spiked significantly with volume doubling year-onyear during the first three months of 2022. Latest data shows the value of air treatments increased 36% in units and 38% in value. Air treatment products are set to record another year of strong growth in 2021, as prolonged time spent at home due to second and third waves of the pandemic is leading to an increasing focus on air quality and air purification, the latest data from Euromonitor International showed, and is set to drive strong retail volume growth for air purifiers and humidifiers.

Australians have become increasingly conscious and educated about home air quality and are now familiar with using air purifiers to prevent and assist in breathing difficulties that occur due to poor air quality. Air treatment products are expected to experience further stable demand over the forecast period, with more dynamic growth rates driven by air purifiers and humidifiers. Further, manufacturers will continue to collaborate with retailers to support volume sales of their products to address lingering price sensitivity amongst some consumers, according to Euromonitor. There will also be an increasing need for manufacturers to work alongside retailers in terms of store demonstrations and staff training when it comes to offering consumers the most suitable products for their needs.

AIR PURIFICATION AR

“

One in six (17%) Australians have purchased an air purifier in recent times, with a considerable number admitting bushfire smoke, air quality and mould problems were the primary reason.

”

MITSUBISHI ELECTRIC

Garth Hickey National Retail Sales Manager According to Mitsubishi Electric, there has been a rise in awareness of air purification, particularly since the recent bushfires. Research published by Mitsubishi Electric in the ‘Healthy Home Trends Report’ found that more than half (54%) of Australians admit they are now increasingly more cautious of bacteria in the home, while one in four (23%) say they are much more cautious of germs present in the environment. Younger generations are more likely than older age groups to worry about bacteria in their home now compared to pre-pandemic times with Gen Z (69%) and Millennials (61%) more so compared to Gen X (51%) and least of all Baby Boomers (44%). One in six (17%) Australians have purchased an air purifier in recent times, with a considerable number admitting bushfire smoke, air quality and mould problems were the primary reason. Air purification requires multiple layers of filtration to be effective. “Ideally, an air purifier should have a pre-filter for catching dust, a high-performance HEPA filter, an activated carbon filter to remove some harmful gases and unpleasant odours and a platinum catalyst filter to absorb odours and deodorize the air,” Garth Hickey said. The new Mitsubishi Electric MAE85R-A air purifier has all of these filters. He said the key challenge for manufacturers and retailers is how to communicate key features and benefits of products in the upper end of the market. Mitsubishi Electric is meeting this challenge with a new POS display stand to showcase the air purifier and new dehumidifier that communicates key features and benefits to prospective customers. These include a large HEPA filter that lasts longer than the typical six to 12 months, a

Mitsubishi Electric Air Purifier MA-E85R `Auto-cleaning pre-filter `High Clean Air Delivery Rate (CADR) of 508 m3/h `Large two-layer HEPA filter H13 grade removes up to 99.97% ultra-fine particles `Multi directional airflow and Smart Search `Made in Japan RRP: $1,199

lower total cost of ownership over five to seven years, and other premium features. Packaging was designed in Australia to highlight and describe these features to consumers and retailers can use the product cartons in lieu of POS. “Communicating specifications such as Clean Air Delivery Rate (CADR) is also important to assist customers in comparing models,” Hickey said. The launch of the Mitsubishi Electric air purifier and dehumidifier sees the expansion of a high-end market segment for consumers looking to invest in a high-performance product for their home. The dehumidifier models can remove up to 38 litres of moisture per day depending on conditions and feature an Intelligent Laundry Mode for drying clothes effectively. “The auto cleaning pre-filter and high precision PM2.5 Smart Search Sensors in the air purifier and the inverter compressor in the large 38 litres dehumidifier are some of the unique features our products can offer in the Australian market.” AR www.applianceretailer.com.au

AR AIR PURIFICATION

ANDATECH

Daniel Seow Head of Retail Business “Covid has certainly caused a big shift in this category largely due to increased awareness of the virus and how air purifiers can help improve the air quality around people in an enclosed environment,” Daniel Seow said. “We are experiencing increased product and sales enquiries for the category and expect this trend to continue.” He said features consumers are looking for in air purifiers are True HEPA 13 filters, carbon filters for odour removal, room size coverage or CADR (Clean Air Delivery Rate measured in m 3 /h). All of these features and more are carried in the Ionmax and new Ionmax+ Aire purifier range. “We are seeing increasing demand for higher CADR high performance air purifiers which cater to larger living areas in homes, offices and restaurants as well as hospitals, aged care and disability care facilities. Consumers want to feel safe when they are visiting these places. “The challenge is to promote consumers’ awareness of the need of air purification and the benefits these offer for a safe and secure environment.” The Ionmax+ Aire range of air purifiers will be launched in June with additional features such as IonX-Shield Ioniser – negative ions to help remove airborne particles and freshen the air, UVX-Shield that inactivates viruses and bacteria trapped within the air purifier, SmartSens to 48

Appliance Retailer June / July 2022

Ionmax+ Aire High Performance HEPA UV Air Purifier ION1000PRO `Highest CADR – 1000m3/h `Six stage air purification `True HEPA H13 air filter `IonX-Shield, UVX-Shield `SmartSens Air Quality Monitor RRP: $1,399

“

We are seeing increasing demand for higher CADR high performance air purifiers which cater to larger living areas.

”

monitor indoor PM2.5 dust particles levels with visual display and a Photocatalytic filter to remove formaldehyde. “These models offer the highest CADR on the market with 900m 3 /h and 1000m 3 /h,” Seow said. There will be two models available, The Ionmax+ Aire at $1,199 and the Ionmax+ Aire X at $1,399. The company also has a range of dehumidifiers that received a CHOICE recommended award in 2021. Four portable desiccant models come with laundry mode, antibacterial air filter, humidistat and auto swing louvre, with RRPs from $339 to $599. “The company’s core direction has always been on developing health and safety products for consumers and that will continue as we expand our range. Our communication strategy has changed to focus more on knowledge-based information and educating consumers on the health benefits of our air quality products and delivering after sales service to the market,” he said. AR

Cleaner Air for Better Living with Mitsubishi Electric Air Purifier MA-E85R-E The new Mitsubishi Electric E85R Air Purifier will help to improve your indoor air quality and reduce the exposure to common asthma and allergy triggers including dust, pollen, pet allergens and some gases.*2 The Auto Cleaning Pre-Filter, Activated Carbon Filter and Platinum Catalyst Filter are washable to ensure long lasting performance. *2 Tested in accordance with JIS B 9908:2011

508m /h 3

Clean Air Delivery Rate An industry measure to indicate the volume of filtered air delivered by an air cleaner. *1 Tested in accordance with IEC63086-1:2020

Smart Search Sensors The high precision PM2.5 and odour sensors continuously scan the room to detect airborne allergens and pollutants.

Multi Directional Airflow The louvre automatically moves across 5 different angles from left to right, and stops where the air is most contaminated.

For more information on our products please visit www.mitsubishielectric.com.au

Phone:1300 280 625

AR AIR PURIFICATION

ELECTROLUX

Mike Eagle Category Manager General consumer awareness of indoor air quality has increased, and so too, has the level of education and appreciation of good air quality. This has led to a greater willingness to consider, and more importantly, purchase air purifiers, according to Mike Eagle. Connectivity is key for consumers to feel reassured their air purifier is working correctly by allowing them to access real-time monitoring of fan speeds, CADR, filter usage status and timer settings. “An easy-to-use user interface is always important, but even more so for connected devices as they are controlled from the main unit and via an app if connected to Wi-Fi,” he said. “The physical size of an air purifier and CADR go hand-in-hand and are considered to be an important feature when deciding on the best product for their usage needs.” Electrolux has released a range of air purifiers that combine air purification performance with Swedish design, aimed at consumers who understand that appliances like this should complement their décor in the same way a piece of well-designed furniture blends into the environment. “The new Electrolux Well A5 takes this to the next level, with a slim and compact design that is wall mountable, uniquely perfect for apartments, bedrooms and studies.” He said any consumer or organisation concerned with their wellbeing is considered an opportunity and with greater acceptance of working from home, allows consumers to upgrade their home environment and air quality with an air purifier or multiple units for different rooms, depending on size. AR

Sunbeam Fresh Protect Air Purifier with UV Light SAP1000WH `Sleek design with premium exterior fabric that works as a filter `Five-stage purification system including a True HEPA filter plus UV Light and ioniser `Ideal for rooms up to 49m2 `Built-in handle makes it easy to move the air purifier to different rooms of the house `Quiet motor designed for minimal noise at low-speed setting RRP: $249

NEWELL BRANDS

Santiago Magnoni Brand Marketing Manager – Home Care/Home Appliances

Electrolux Air Purifier Well A5

`Wall mountable `Easy to use via UI or app `Personalised options with décor kits `Air purification that captures 99.98% of particles `Slim, compact design RRP: $549

Covid has driven a surge in hygiene and air health awareness in the spaces we live, work and socialise. This coupled with the continued rise in pollution levels and bushfire seasons have all contributed to the growing awareness and need for air purifiers. “Rising occurrence of respiratory conditions such as asthma are also increasing demand for air purifiers. Our range of air purifiers feature a True HEPA filter that removes up to 99.97% of airborne pollutants and allergens such as dust, pollen, and mould spores. These filters play an important role in improving air quality related to a range of substances that can trigger asthma,” Magnoni said. Sunbeam’s Fresh Protect Air Purifier SAP1000WH introduces UV light technology which reduces up to 99.9% of virus, bacteria, germs and mould efficiently, providing added protection to the home. In addition, as air purifiers become a must-have appliance in many homes, consumers do not want to trade off design and style for efficacy. Sunbeam launched a new Masterbrand campaign in 2021 titled ‘Live More Effortless’ – the campaign reminds consumers that there is much more joy to be found in life when we live more with less effort. AR

Appliance Retailer June / July 2022

retailer@andatech.com.au retailer@andatech.com.au

www.ionmax.com.au

AR AIR PURIFICATION

DE’LONGHI

Jong Bae Category Manager “Since the start of Covid we have seen growing demand for dehumidifiers. Traditionally dehumidifiers were perceived as having a specific target market, for example consumers with asthma or allergy conditions, but with health and hygiene increasingly a major concern, this has resulted in heightened interest from all customer segments,” Jong Bae said. “Our dehumidifier sales have skyrocketed during the recent floods, demonstrating that the weather is the most significant factor for consumers’ decision when it comes to purchasing a dehumidifier. All De’Longhi dehumidifiers use non-toxic R290 refrigerant that has the lowest global warming potential rate.” In addition to the core capability of dehumidifying, the quiet operating noise level and ease of controls are important features to look out for. De’Longhi dehumidifiers have an average decibel rating 37dB to 43dB. For convenience and easy operation, most have a digital screen showing real-time humidity level as well as a responsive touch pad. De’Longhi’s top-end model (DDSX220WF-WH) has built-in Wi-Fi, connects to the De’Longhi Comfort app, Google Assistant and Amazon Alexa. “We are currently experiencing more extreme weather from climate change, such as heat waves, drought and dust storms, which can negatively impact air quality. This would be the most pressing challenge for us, but an immense opportunity at the same time,” she said “During lockdown, online retail played a vital role in fulfilling consumers’ shopping needs. Covid restrictions have started to ease, and stores are reopening, however the e-commerce business still stands strong and is likely to continue on its current trajectory.” AR

De’Longhi Tasciugo AriaDry Pure Dehumidifier DDSX220WF-WH `Removes up to 21 litres of excess moisture in 24 hours `Four action filtration system (HEPA Type E12) `De’Longhi Comfort App, works with Google Assistant and Amazon Alexa `Laundry function `R290 non-toxic refrigerant gas RRP: $649 52

Appliance Retailer June / July 2022

Breville Air Purifier LAP308

`Four-stage purification system `HEPA-13 filter and Microbe Shield light `Micron Particles Monitor reports the concentration of ultrafine air particles `SensAir system detects the incidence of fine articles, including allergens `Breville Home Connect app adjust and controls remotely RRP: $399

BREVILLE

Lucy Martyn General Manager – Global Communications Covid concerns are driving rapid awareness of the risk of airborne viruses and bacteria, the quality of the air we breathe has never been of greater importance, Breville’s Lucy Martyn said. “Covid has been one factor in driving general consumer awareness as well as traction in high traffic public places such as schools and doctors’ surgeries. Purifiers offer a solution for cleansing the air that surrounds us in our indoor spaces, effectively reducing up to 99.97% of fine particles and allergens. As a result, there has been consumer demand for air purification units in bedrooms and home offices, especially with the increasing number of people working from home,” she said. The Breville air purification range offers a model to suit all needs and price points. All models are equipped with purification that reduces 99.97% of particles down to 0.3 ʮ: the true HEPA13 filter targets fine particles and allergens, the pre-filter removes dust and pet dander, smoke and odours are targeted with the carbon filter and bacteria and viruses with the Microbe Shield light. The air purification category is still an emerging category in Australia, Martyn said, although awareness is growing. “Floods, spring allergies and bushfires have resulted in consumers becoming more reactive and willing to purchase air products. Breville sees a significant opportunity to provide education for consumers on the various factors that will drive a need for an air purifier, dehumidifier or humidifier in their home, the benefits of having a good quality branded unit and what to look for when buying to suit their needs.” AR

AIR PURIFICATION AR

PANASONIC

Joe De Bella Group Manager – Marketing and Communications - Air-Conditioning Joe De Bella said since the beginning of the pandemic, Australians have become more conscious about the quality of air that surround them. “Put simply, consumers want their living and working environments to have clean and fresh air, which is often achieved through innovative air purification and conditioning solutions.” The Panasonic air conditioner range comes with nanoe X air purification and utilises in-built Wi-Fi connectivity and intuitive voice control to maximise flexibility and convenience within the home. Panasonic floor standing air purifiers have a nanoe X air purification feature, which inhibit airborne and surface present pollutants in the home environment.

Panasonic Floor Standing Air Purifier F-PXU70MWL

`HEPA composite filter removes up to 99.99% per cent of ultra-fine particles `nanoeX technology inhibits airborne and surface pollutants in the home `De-formaldehyde technology uses a three-step process to remove contaminants `Odour/PM2.5 particulate matter indicator displays concentration levels on LCD panel. `Intuitive voice control and Wi-Fi connectivity

Australians are more conscious of their environmental impact but air conditioning is one of the top contributors to energy consumption, so the balancing act is a challenge for both manufacturers and consumers, according to De Bella. AR

Fresh ProtectTM

ING SO

RRP: $989

Portable Air Purifier

Air Purifier with UV Light

Designed for every room

Sleek design

5-Stage purification system

1. Pre-filter 2. True HEPA filter 3. Activated carbon filter 4. UV light 5. Ioniser

e HEPA filter tru

LED touch control

UP TO

REMOVES

Convenient handle

99.97%

REDUCES

OF AIRBORNE POLLUTANTS*

UP TO 99.9%

UV LIGHT Quiet motor

New Air Purifiers Range - Available Now

of VIRUS, BACTERIA, GERMS, and MOULD**

*As small as 0.3 microns. **Results are based on the microbial reduction rate of 99.9% with unit on the high setting, UV Light ON Ionizer ON. Test Report 104730711COL-001

Visit sunbeam.com.au to find out more

AR AIR PURIFICATION

PHILIPS

Geoff Hannaford Country Manager ANZ Covid has led to a greater awareness in the air purification category as people become more conscious about their surroundings and want a safe environment at home. “Studies show that the air we breathe indoors can be up to five times more polluted than outdoor air and is often compromised by PM2.5 ultrafine particles, allergens, bacteria, harmful gases as well as air humidity,” Geoff Hannaford said. Philips products scan the air 1,000 times a second and provide instant feedback on air quality on the air purifier or on a smartphone if it is a connected model. “Our air purifiers come with the Philips NanoProtect HEPA filters,” Hannaford said. “These filters are effective at trapping microscopic particles as small as bacteria and certain viruses, removing 99.97% of particles as small as 3 nanometers (0.003μmᶾ) from the air which passes through the filter. Our products are also able to clean air in larger spaces, up to 135m 2 depending on the model and delivers a healthy CADR up to 520m 3. This provides the assurance to consumers that the air in their homes can be cleaned fast.” He said opportunities and challenges are inter-related. “Those that have air purifiers at home, do not know that air purifiers are just as important in a commercial setting. There are many people still unaware how important air purifiers can be in ensuring they breathe clean air. Our hope is that air purifiers become as essential as refrigerators.” He added: “Every product we create is designed to be repairable, fit for refurbishment and fully recyclable. We look to minimise waste in production and increase our use of recycled and biobased materials.” AR

Philips Series 2000i Air Purifier

`NanoProtect HEPA filter `Energy efficient design with 46W power `CADR of 380m3/hour to a 98m2 `Scans air 1,000 times a second `Monitors air quality with Clean Home+app RRP: $559 54

Appliance Retailer June / July 2022

Dyson Purifier Hot+Cool Formaldehyde

`Precise formaldehyde sensing and destruction `Formaldehyde sensor senses the pollutant for lifetime of the machine `Algorithm cross-checks data every second `Selective Catalytic Oxidisation filter continuously destroys formaldehyde at a molecular level `Whole-machine HEPA filtration RRP: $999

DYSON

Company Spokesperson According to Dyson, Covid has raised global awareness about the air we breathe and the invisible airborne pollutants. From pollution to viruses, air circulation and ventilation have never been more front of mind and in many countries, government and public health advice also recommend air filtration, circulation and/or ventilation as an additional measure to social distancing. “The pandemic saw a spike in home improvement activities which involved painting, wallpapering, or buying new furniture which can emit formaldehyde. Being 500 times smaller than particles the size of 0.1 microns, it is particularly difficult to capture and if left undetected can lead to prolonged exposure due to continuous release of airborne chemicals, known as off-gassing,” a Dyson spokesperson. With all new solid-state formaldehyde sensing, HEPA 13 standard filtration and quiet, powerful airflow projection across the whole room, the Dyson Purifier Formaldehyde range is said to deliver a cleaner home environment across three core areas: sensing, filtration and acoustics. The past two years have accelerated many changes to the way people experience and buy products. During the pandemic, Dyson launched video demonstrations and calls with experts based instore, live technology events on Dyson’s websites and virtual tours of some of its flagship stores. The Dyson Demo VR, virtual reality technology enables customers to experience and test Dyson technology using a VR headset. “In response to growing customer demand to learn about Dyson technologies and experience them, it’s important to provide customers with highly interactive in-store demonstrations to make the invisible visible and educational experiences to help bring our intelligent technologies to life.” AR

AIR PURIFICATION AR

FITZONE SOLUTIONS Maria Russo Director

Along with Covid, there has been heightened awareness, also brought about post-bushfires, on the importance and relevance of healthy air, FitZone’s Maria Russo said. “Important product features include being able to pick up contaminants such as fine dust, bacteria and odours and Beurer has these features built-in to the new LR220 (Ionic capability) air purifier and LR310 (fine dust sensor and UV light). Both models purify to 99.95% capability for their respective room sizes. The LR220 recently won a Red Dot Design Award.” The LR310 also includes a sensitive sensor for faster detection of fine dust particles and to monitor the quality of ambient air. It automatically detects the level of purification required for the conditions and adjusts fan speed accordingly. “Beurer also has a three-year warranty which is a quality promise for the consumer,” she said. All Beurer air purifiers have replacement filters available as one complete kit which, instead of purchasing separate filters, is more economical for the user. Explaining key opportunities and challenges facing what Russo said is a “very cluttered market with a lot of OEM product,” makes it hard for the consumer to differentiate clearly between the two. “Our marketing strategy is to focus on trust in the Beurer brand. Over 100 years of expertise in the health and wellbeing sector, coupled with high performing product and long warranties, continues to promote confidence in the brand, and from a quality control perspective, consumers can buy with confidence and retailers can sell with confidence.” AR

Beurer Triple Filter Air Purifier LR220

`Pre filter and activated carbon filters `HEPA13 filter removes 99.95% of bacteria, viruses, mites and pollen `Turbo mode for fast action purification `Timer function with two, four or eighthour auto run time `Night mode for quiet operation with dimmed light RRP: $329.95

Rediair Air Purifier

`Medical-grade dual HEPA 14 filter `HEPA and carbon filters trap particles down to 0.3 microns `Small and portable for home setting `Low noise level `CADR of 600m3 per hour RRP: $1,295

GAMA HEALTHCARE

Suzanne Hammouche CEO Another new entrant to the category is GAMA Healthcare Rediair air purifier, said to be suitable for healthcare and commercial settings and is small and portable for use in the home. It features HEPA 14 filtration claimed to be 10 times more effective than a HEPA 13 filter. When used in conjunction with other safety measures, it reduces the transmission of harmful particles such as aerosols, bushfire smoke, pollen, dust, paint, bacteria and SARS-CoV-2. It does this by incorporating two advanced composite HEPA 14 and carbon filters which trap particles down to 0.3 microns in diameter. “Clean surfaces, ventilation and air filtration play a key role in preventing the spread of viruses like Covid indoors. Research shows that there is a 67% reduction in aerosols compared to environments where there are no air purifiers,” Suzanne Hammouche said. According to University of Melbourne Professor of Fluid Mechanics, Jason Monty, university research, and research around the globe, has shown portable HEPA filters are highly effective at removing SARS-CoV-2 from indoor air. “I recommend portable HEPA filters for use in indoor settings such as schools, meeting rooms, hospitals, aged-care and similar enclosed spaces, to help reduce the risk of Covid transmission in the community.” Rediair is distributed through McFarlane Medical and Team Medical Suppliers. AR www.applianceretailer.com.au

AR PERSONAL AUDIO

OUTLOOK

Wireless segment taking the lion’s share of sales BY EMILY BENCIC

The overall headphone market recorded a 7% decline in units and 4% drop in value, the latest GfK data for the 12 months to March 2022 has shown. However, there was strong growth within the true wireless segment, which grew by 8% in value and now accounts for nearly two-thirds of the total headphones market value. Wireless headphones are the second fastest growing category and will continue to hold a large share of the market, according to Euromonitor findings. An increasing number of new players are entering the market, especially in true wireless earbuds which is set for promising growth in the coming years. As leading smartphone manufacturers Apple and Samsung removed the headphone jack from their products a few years ago, demand for wireless

Appliance Retailer June / July 2022

headphones is only expected to increase. Australians seek convenience when it comes to their day-to-day activities, resulting in consumers seeking products with longer battery lives and easy compatibility. A recent survey from Canstar Blue found that brand name was important when purchasing new headphones among one in five (20%) respondents. Sound quality is the number one driving factor when choosing the right model (27%), followed by design (19%) and comfort (18%). The survey also revealed that respondents spent an average of $186 on their latest headphones, with most people keeping their old pair for 2.5 years. Headphones with Bluetooth or wireless capabilities were chosen among 40% of respondents, with a similar number of people also looking for something with noise-cancellation.

PERSONAL AUDIO AR

JABRA

Rishi Chawla Director – Retail & Online Remote work has seen people demand a better audio experience than what their computer speaker can provide, Jabra’s Rishi Chawla said. “With multiple people working in the same space at home, noise cancelling technology has become a must-have for many. As people start to return to work post-lockdown, they now have the added benefit of utilising earbuds for their commute and exercise as well, finding more use cases in a postCovid world.”

HARMAN

Amrit Lall Product Marketing Manager Covid necessitated many people working from home, which has led to a surge in demand for headphones with great call quality and easy connectivity as people look to lifestyle products for both work and relaxation, according to Harman’s Amrit Lall. “Even with the easing of restrictions, many businesses are allowing staff to work from home in hybrid work situations and so we see the desire for multipurpose products as a continuing trend. While we originally saw a decline in demand for outdoor products such as Bluetooth speakers, that category is bouncing back now as people get out and about again,” he said. JBL claims to have one of the largest ranges of wireless headphones, particularly in the true wireless space, as well as on-ear, over-ear and secure sports fit. “This year we will introduce Active Noise Cancelling true wireless models starting at just $149.95 in both bud and stick styles making this technology available to many new customers for the first time.” JBL recently launched the award-winning Reflect Flow Pro TWS headphones, which are one of the first headphones with an IP68 rating, meaning they are water and dust proof, and also wave proof to withstand being fully submerged in saltwater. “Our new Tour range of headphones feature beamforming microphone technology for bestin-class noise cancellation and call quality. In the Bluetooth speaker category, our latest iteration of the long-standing favorite, the Flip 6, boasts a racetrack woofer, separate tweeter and dual passive radiators to provide the best sound JBL has ever produced at this compact size.” AR

JBL Reflect Flow Pro True Wireless Earbuds

`Three microphone technology `IP68 wave proof rating `Adaptive Noise Cancelling and Google Fast Pair `30 hours battery – 10 hours in bud plus 20 hours in case with wireless charging RRP: $269.95

Jabra Elite 7 Pro

Jabra’s true wireless range has stepped up in noise cancelling technology for every budget, from the entry-level Elite 3’s noise isolating technology, to the Elite 4 Active which delivers true wireless with Active Noise Cancellation and HearThrough for under $200, up to fully adjustable ANC of the Elite 85t. “Jabra is constantly evolving and innovating. Some of our current emerging technology includes MultiSensor Voice bone conduction in the Elite 7 Pro for enhanced call quality, MultiPoint Bluetooth connectivity in the Elite 7 Pro and Elite 7 Active allowing seamless switching between two devices, ShakeGrip technology in the Elite 7 Active for the most secure fit without ear wings or hooks, and a broad range of ANC and HearThrough offerings.” When asked about sales training, Chawla said the company works closely with retailers to provide product information digitally for easy access and use, while the field team arranges dedicated training in-store, as well as informal one on one sessions. “We know sales is about more than reciting tech specs and are always finding ways to support retail staff in telling the Jabra story.” AR

`Jabra MultiSensor Voice for revolutionary call performance `MultiPoint for the ability to connect to two devices at the same time `Adjustable ANC and HearThrough `Up to eight hours of battery or 30 hours with the case RRP: $299

www.applianceretailer.com.au

AR PERSONAL AUDIO

ANKER INNOVATIONS

Gaspar Xie Head of Sales & Operations ANZ Sales volumes of personal audio devices has significantly increased over the last two years and has been maintained as consumers seek to improve the home office experience in a hybrid work environment, Anker Innovations’ Gaspar Xie said. “Our Soundcore products offer true wireless freedom and our broader product catalogue provides a wide variety of headphones and earphones that feature noise-cancelling capabilities, from our flagship true wireless earbuds, the Liberty 3 Pro, to our best-selling over-ear headphones, the Life Q30,” he said.

LG ELECTRONICS

Samantha Mikhael Category Manager – Home Entertainment As more people were living and working in shared spaces, they were seeking products that could offer privacy. As such, personal audio products such as earbuds and Bluetooth speakers became popular purchases, according to LG Electronics’ Samantha Mikhael. “A compelling offer was the LG TONE Free FP9 wireless earbuds with features such as Bluetooth connectivity and ANC that helped consumers achieve privacy. While the home-centric lifestyle had been the hallmark, as lifestyle restrictions eased consumers were also looking for technology that was equally functional outside of the home,” she said. Active noise cancellation in the FP9 earbuds also supports making and taking calls, with a new Whisper Mode offering call privacy in both loud and quiet settings. With this feature, the right earbud becomes a dedicated microphone that users can hold to their mouth and capture speech without picking up background noise. “While LG has provided Bluetooth compatible earbuds as a standard, the FP9 earbuds take this functionality a step further with the new Plug & Play feature. Ideal for many scenarios, this feature turns the charging case into a Bluetooth dongle when connected via auxiliary.” Another highlight of the LG TONE Free FP wireless earbud range is the LG UVnano feature. “With a UVC-LED light in the charging case, after five minutes of charging the case can kill 99.9% of E. coli and S. aureus bacteria.” AR 58

Appliance Retailer June / July 2022

LG TONE Free FP9 Earbuds

`Active Noise Cancellation minimises low-frequency sounds `Charging case features an integrated UCV-LED light to kill 99.9% of E. coli and S. aureus bacteria `Whisper Mode offers call privacy by allowing users to hold the right earbud as a dedicated microphone `Meridian Audio brings audio technologies such as Headphone Spatial Processing (HSP) and 3D Sound Stage RRP: $299

“We understand that every user has different preferences when it comes to active noise cancellation settings, so we have developed HearID, a technology exclusive to Soundcore that analyses the user’s ear and the level of inear pressure to create a tailored profile in real time that optimises noise reduction and reduces external sounds from filtering in.” In 2022, Anker plans to bring more devices to market with the next generation of sound perfection and comfort. “Plus, the continuous improvement of our smartphone app will allow customers to have a more customised hearing experience in the Soundcore eco-system.” AR

Soundcore Liberty 3 Pro

`Up to 8 hours of battery life on a single charge `Exclusive coaxial dual driver technology delivers high and low frequency sound without interference `Personalised noise cancelling thanks to HearID ANC that analyses the ear and level of in-ear pressure `Triple-point ergonomic shape, built-in ear pressure relief and four liquid silicone ear tips to choose from RRP: $259.99

PERSONAL AUDIO AR

PANASONIC

Aaron Waters Product Marketing Manager – Imaging & Technics Panasonic has observed a rise in the popularity of personal audio technology in line with a greater flexibility to study, work and exercise at home. “With hybrid working conditions, we have naturally seen an increase in virtual meetings and calls. As a result, there is a growing market demand for high-quality wireless and noisecancelling earphones,” Aaron Waters said.

Yamaha TW-E3B True Wireless Earphones `Yamaha Listening Care optimises sound at low volumes to minimise the need to increase volume level `Built and designed with our True Sound ethos of bringing the listener closer to the artist `24-hour battery life `Siri and Google voice assistant RRP: $129

YAMAHA

Dale Moore Head of Marketing & Sales Strategy – Audio Visual While Yamaha experienced growth across the entire personal audio category, there was clear interest in its new headphone and true wireless earbud range, meeting the needs of those working from home. “Within our range, there are models that respond to demand for wireless capabilities and noise cancelling functionality,” Dale Moore said.

The Technics wireless range (EAH-AZ40, EAHAZ60 and EAH-800) delivers a flexible, tangle-free listening experience with seamless connectivity.

Technics EAH-A800 Wireless Over-Ear Headphones `Supports highresolution audio quality with multipoint pairing Bluetooth and LDAC technology `Earpads cushioned with memory foam to distribute pressure and provide a more secure fit `50 hours playback on a single charge with Active Noise Cancelling on and quick-charge capabilities `Two ambient sound modes, Natural Ambient and Attention RRP: $549

“Technics’ industry-leading Dual Hybrid Noise Cancelling Technology featured in the EAHAZ60 and EAH-800 models allow consumers to immerse themselves in sound and block out any distractions. Technics also equipped its wireless range (EAH-AZ40, EAH-AZ60 and EAH-800) with wind noise reduction technology to optimise the quality of audio and phone calls.” Technics has also launched the EAH-800 Noise Cancelling Wireless Over-Ear Headphones with best-in-class battery life, providing around 50 hours playback on a single charge with Active Noise Cancelling on. The importance of digital channels for sales has grown substantially in the past few years and further increased during the pandemic. Training of retail staff is still key to assist the consumer buying process – be it socially distanced in-person, or via digital means with the likes of instructional videos or online training.” AR

“When looking at noise cancelling, Yamaha has developed its own technology with a focus on preserving sound quality. Inherently ANC can impact the sound due to removing frequencies – often in the low end – that are also in the music. Yamaha is careful to preserve the integrity of the music when applying its own ANC technology.” When asked about sales training, Moore said Yamaha has participated in retail training platforms while also running store-based training for individual storefronts, both mass market and specialist. “Yamaha is growing in the personal audio space and above all, values sound quality as the foremost consideration when it comes to product development.” AR www.applianceretailer.com.au

AR PERSONAL AUDIO

AMBER TECHNOLOGY Alberto Zamudio General Manager

There has been a shift in many aspects of selling behaviour as a result of Covid, according to Amber Technology’s Alberto Zamudio, with resellers having to enhance their e-commerce platform to not only provide product specifications, but also create a lifestyle experience through videos and images of products in real life situations. “Moving forward, point of sale will need to be exercised with caution and guidance to minimise touchpoints from a health and safety point of view. Resellers will also need to find the balance between how the customer can experience the audio output while minimising potential health risks. Highlighting and providing customer satisfaction guarantees will now also influence the customer if they can’t test the product,” he said.

Klipsch T5 II True Wireless ANC `Active Noise Cancelling `Bragi AI operating system `DIRAC HD processing `Klipsch Connect app for EQ

In addition to the shift to wireless audio products, Bluetooth 5.0 is now the minimum for the current patterns of use for portable audio. “This includes features such as increased distance and throughput, improved frequency hopping, and battery savings. Technology that supports lossless high-res audio will also be front and centre in the next phase of innovation for the category.”

RRP: $429

KLIPSCH

Daniel Troy National Marketing & Product Trainer Klipsch’s Daniel Troy believes the personal audio category already had a strong online retail focus but was further consolidated as a pre-dominant category in this space, particularly in the sub$500 market.

When asked about staff and sales training, Zamudio believes face-to-face discussions and training were taken for granted prior to Covid disruptions. “Staff, and customers alike, are now thirsty to see people and learn about the latest technology. Getting the gear into the hands of our buyers so they can experience the product is paramount; the internet can only provide so much,” he said. AR

“Wireless capabilities including rechargeable batteries and streaming options are becoming the norm, with a number of our products meeting this demand. Noise cancelling earphones are a core product line for Klipsch, with the T5 II ANC models,” he said. Klipsch T5 II ANC brings significant advancements in audio performance with the integration of DIRAC HD – widely regarded as the best audio correction technology on the market. “The inclusion of Artificial Intelligent operating system, Bragi, allows users to control their earphones using head gestures such as answer calls and skipping tracks.” As for training, the engagement of staff and sales reps is now paramount in a post-lockdown environment, according to Troy. “Having personal connections with real conversations and discussions face-to-face cannot be replaced. I expect a hybrid model moving forward of online learning and in-person training.” AR 60

Appliance Retailer June / July 2022

Nuratrue Wireless Earbuds `Nura personalised sound `Immersive bass `Active noise cancellation `Social mode RRP: $299

FATHER’S DAY AR

OUTLOOK

A mixed gift bag for Father’s Day selling options BY KYMBERLY MARTIN The home seclusion trend has resulted in men focusing more than ever on grooming and skin care, with the temporary closure of barbers and hairdressers driving up further demand for body shavers, data provided by Euromonitor International found. DIY haircuts and grooming are trending due to further consumer education and confidence. Greater awareness of the need to maintain personal care and appearance was supported by body shavers brand Panasonic and its online self-care campaign DontShaveItForLater. Electric facial cleansers are set to remain as the most dynamic performer in retail volume terms over the forecast period, supported by predictions for a further reduction in the average unit price, at constant 2021 prices, driven by increasing competition from smaller players, which will make them more affordable to a wider audience. Claims of enhanced pore cleaning and a wide range of products to suit different skin types will continue to attract consumers’ attention and may be

perceived by some consumers as a worthwhile investment which means they will be able to reduce their expenses in other areas such as beauty salons, Euromonitor said. Male grooming experienced a strong uplift during the early stages of Covid, particularly for hair clippers and grooming kits for those unable to visit the barber shop. However, the category has slipped back into decline mode over the past 12 months, unable to replicate the high levels of demand, according to GfK. The most severely affected products impacted by Covid were beard and detail trimmers, declining 22% and 19% respectively. However, body groomers did manage to achieve some growth, up 4% in units despite the overall market decline of 9% in units and 12% in volume. Despite retail closures and household lockdowns that occurred last year, the increased focus on at-home food preparation has resulted in a sales uplift for liquidisers and kitchen machines through August to November compared to 2020. www.applianceretailer.com.au

AR FATHER’S DAY

“

HoMedics’ primary focus is on interaction through activity and wellness at-home and remains committed to supporting consumers.

HOMEDICS

”

Yashinta Hynes Group Marketing & Ecommerce Manager Consumer purchasing has changed in a number of ways, with HoMedics noticing strong demand for digital shopping experiences and heightened expectation of instant gratification of a product or service. Massage recovery, including hot and cold therapy, back and foot massagers as well as air quality are also in high demand. “We will continue to analyse inventory, identify new trends and understand market research alongside supplier performance to ensure we’re doing our best to meet consumer expectations for months, if not years ahead,” Yashinta Hynes said. “At a high level, we spend a considerable amount of time trying to understand what all the inputs mean. No one source gives us a complete picture of what’s happening in the market, so we are constantly synthesising first and third-party data, consumer research, NPS (net promoter score), sales trends, retail trends, our product roadmap and the competitive landscape. More tactically, HoMedics is a big ‘test and learn’ culture, so we frequently experiment with new approaches,” she said. HoMedics’ primary focus is on interaction through activity and wellness at-home and remains committed to supporting consumers on their health and wellbeing journey through customer service, addressing customer pain points and creating easy purchasing avenues. According to Hynes, the retail environment is as dynamic today as it has ever been. “Competition is intensifying and shifting to new arenas and consumers are rapidly evolving their approach to purchase decisions, taking aggressive action in health and wellness product offerings. Health and wellness is an essential part of life therefore understanding which channel your consumers are purchasing will set a clear roadmap encouraging evolving trends.” AR 62

Appliance Retailer June / July 2022

HoMedics Compact Hot & Cold Massager PGM-250

`Cordless `Four power levels `Thermal heat up to 50°C `Four attachments – hot & cold head, ball, conical and u-shape `USB charging cable RRP: $129

FATHER’S DAY AR

DE’LONGHI

Kayla Holland Category Manager

Panasonic Multi-Flex 5-Blade Rechargeable Shaver ES-LV97

“We predict that the ‘eat at home’ trend will continue in 2022 as people have forged new habits that save them both time and money,” Kayla Holland said.

`Five arched, 30-degree nano polished blades reduce skin stress `Sensor technology detects beard density `Auto cleaning and charging system `Wet and dry shaving capabilities `Inbuilt pop-up trimmer for quick pre-shave

“Leading into the warmer seasons, blending is a popular category as people opt for lighter breakfast options and begin to entertain regularly. We predict that the PowerBlend 9 will be in high demand due to its versatility and ice crushing ability, making it easy to prepare smoothies, cocktails, desserts, sauces, dips and more. Small household appliances are a great gift idea for Father’s Day.

RRP: $549

PANASONIC

Chasnyn Ousmand Product Marketing Manager

“Fortunately, we have a stronghold over our entire logistics chain from factory to store so we are able to plan effectively and fulfil our commitments. We prepare a detailed forecast months in advance and have regular checkins with our global planning teams to ensure deliveries are made on time. Unforeseen events outside of our control can sometimes cause havoc on a company’s supply chain, but we do our best to ensure we are well prepared.”

As the warmer seasons draw near, for Australian men it’s goodbye to their winter beards and facial hair as they tidy themselves up for the holiday season. Panasonic foresee that this will be reflected during the Father’s Day shopping season, with more investment in personal grooming products. Panasonic has also observed a rise in demand for innovative and premium grooming and oral care devices that enhance personal care routine, a trend that directly aligns with some of Panasonic’s solutions, such as the Multi-Flex 5-Blade Rechargeable Shaver and Cordless Water and Air Flosser.

Braun has both an online and offline presence as it believes there is no longer a single preferred way for consumers to shop. “This year we have ramped up our marketing efforts and created a comprehensive multichannel plan. Consumers can view and engage with our brand through multiple different touchpoints which creates a compelling and more impactful customer experience,” she said. AR

“For Father’s Day, we expect grooming and oral care devices to be high on the priority list with more men wanting to look after their appearance for the warmer months. We are actively forward planning with retail partners to manage supply,” Ousmand said. Panasonic continues to search for opportunities to meet customer expectations and position these factors at the centre of the design, development and delivery of Personal and Oral Care solutions. Another observation is the importance of digital channels for sales, which has grown substantially in the past few years and has radically increased since the Covid pandemic began. “Research indicates that sales leaders are, on average, rating digital channels around twice as important now as they were prior to the pandemic,” she said. As for the company’s approach to Father’s Day, the focus will be on innovation and bringing emerging product ranges to the market as soon as possible, with support from retail partners at every touchpoint. AR

Braun PowerBlend 9 JB 9042BK

`18 blending possibilities/six food programs/three texture adjustment settings `Triangular-shaped jug for finer and faster blending `Powerful 1600W motor and 45,000 rpm motor speed for precise blending `PrecisionEdge blade `Hot soup function RRP: $399.95

www.applianceretailer.com.au

AR FATHER’S DAY

FITZONE SOLUTIONS

UNIDEN

The need for more hibernation at home has focused on cocooning. Funds that would have previously been used for other recreational spend are being diverted into products stimulating general wellbeing at home, according to Maria Russo. “This presents an opportunity for consumers to purchase products that suit home or home office environments, as well as general health and wellbeing,” she said.

Consumer technology products have remained strong performers during Covid. “The shift now is about more shoppers returning for the in-store experience so that they can easily review their options, seek advice from floor staff and not feel restricted to buying online,” Brad Hales said.

Maria Russo Director

Brad Hales National Marketing Communications Manager

He said dash cameras will be in high demand for Father’s Day due to the growth in domestic tourism and interest in road trips as people continue to take advantage of open state borders. Complementing the road trip theme is UHF communication, with more advanced features and a tech essential for adventure holiday travellers and 4WD enthusiasts.

Massage is always popular as is wellbeing, along with products like oximeters and blood pressure monitors. “Stock is well managed with ongoing forecasting and while it’s never a perfect science, there are checks and measures in place.” As for the approach to marketing, Russo said after sales service comes down to making the products easy to engage with and delivering rapid response times. “But there is a very low failure rate so demand for after sales is relatively low. “Beurer is a leader in health and wellbeing, and an established brand with over 100 years of success. The customer experience with a Beurer product purchase is one designed to enhance the wellbeing for the user over a continued period.” A new product timed for Father’s Day is the Bluetooth wrist blood pressure monitor. AR

Bluetooth Wrist Blood Pressure Monitor BC54

`Innovative networking between smartphone and BP monitor `Fast and comfortable measurement `Large LCD display `Arrhythmia detection `Low battery indicator RRP: $79.95

Uniden XTRAK 50 Smart UHF Waterproof Radio `High contrast antiglare OLED display `Powerful integrated 2W speakers `Four level voice enhancer `5W power, delivering up to 17km of range with 30 hours standby `Instant replay feature records and replays up to four minutes of recently received communications RRP: $329.95

“We are well prepared with stock and inventory levels, with Uniden offering a range of smart dash cameras including the high end DashView 30 Series as well as the latest iGO90/90R series. These models provide footage with exceptional clarity, up to 4K, and will appeal to dads looking for the latest in-vehicle dash cam technology. It’s important that we also cater to different types of road users, specifications and budgets to ensure retailers can maximise their sales opportunities. “Our new Uniden XTRAK 50 Smart UHF Waterproof Radio provides retailers, including outdoor specialists, an advanced, handheld option and target those wanting optimum handheld communication. “Uniden is known for its Japanese design and engineering capability. Locally, we complement this level of quality by ensuring our products are made for the Australian lifestyle, including the harsh weather and road conditions. We invest in how our products are presented in-store with state-of-the-art displays and packaging that helps consumers easily navigate what’s best for them. We also work with a number of technology and 4WD experts who help to profile our products in use,” he said. Creating video content is important for marketing, providing an easy tool for both retailers and consumers to quickly see the benefits of the various product features and shared over social media channels. Uniden also invests in above-theline advertising from security cameras, dash cams and the communications part of the business. According to Hales, with many brands crowding the market, consumers can feel overwhelmed with choice. “Uniden invests in having a local presence and providing comprehensive support for both our retail partners and consumers.” AR

Appliance Retailer June / July 2022

WHAT’S HOT AR

Experience next-level gaming with TCL’s QLED 4K Google TV

TCL’s C635 Series QLED 4K Google TV features incredible colour, contrast, and brightness via Quantum Dot technology with Dolby Vision and HDR10+ — the perfect model to experience ultrahigh-definition screen resolution. The visual quality is backed with Onkyo premium audio and Dolby Atmos producing a sensational surround sound experience. For gamers with consoles, TCL’s Dual Line Gate technology automatically boosts the 60Hz TV panel to support 120Hz variable refresh rate (up to 2K resolution). More frames per second on screen coupled with Auto Low Latency Mode and an upgrade to HDMI2.1 equates to a much smoother presentation and a more responsive gameplay experience. With a host of smart functionality thanks to Google TV and a stylish, ultra slim profile, the C635 Series needs to be seen — and heard — to be believed.

RRP: From $899

What’s Hot Smeg’s integrated refrigeration offers performance and practicality

Create a streamlined kitchen aesthetic with Smeg’s new integrated refrigeration collection. Select from three models: bottom mount fridge freezer as well fridge and freezer, which can be installed side-by-side or independently. For added versatility and to suit all kitchen layouts, all models feature reversible door hinges to allow for left or right hinge configuration. On the inside, an electronic touch display provides accurate temperature and function setting for optimum food and beverage conditions, at the touch of a button while the advanced air circulation technology provides optimum performance, maintaining freshness, aroma and nutrients of produce and proteins for longer. Overall fridge hygiene is improved by an anti-bacterial gasket, which prevents the growth of bacteria and micro-organisms. The integrated collection has been designed for practicality as well as performance with premium quality, easy clean safety glass shelves in the fridge and bottom mount fridge and sturdy drawers in the freezer. There is also a humidity-controlled crisper for retaining the freshness and flavour of food for longer. For peace of mind, Smeg is offering a five-year warranty.

RRP: TBC www.applianceretailer.com.au

AR WHAT’S HOT

TCL’s smart and immersive soundbar is the ultimate audio hub

With 350 watts of peak audio power and a wireless subwoofer for pulse-pounding bass, TCL’s TS8132 Dolby Atmos soundbar offers a dramatic leap forward in audio quality. The 3.1.2 channel soundbar with up firing speakers reflects sound off the ceiling to produce incredibly lifelike, overhead audio, with a surprisingly sleek, compact design. Aside from offering great immersive movie and TV audio experiences, the soundbar can also connect to existing smart ecosystems including Apple AirPlay, Google Assistant and Amazon Alexa. This also enables users to stream music direct from compatible smart devices through the soundbar.

Powerful picture performance from TCL’s Mini LED 4K Google TV

The C835 Series introduces TCL's 4K Mini LED panel technology with enhanced colour, contrast, and substantially increased brightness to deliver a truly cinematic experience. With its 144Hz Variable Refresh Rate and ALLM, this premium model enables viewers to experience faster responsiveness, sharper imagery, and smoother gameplay. This also gives gamers an important edge, especially in multiplayer games. Dolby Vision IQ and IMAX Enhanced further enriches picture quality while a dedicated built-in subwoofer enhances the already remarkable soundstage driven by Onkyo Audio and Dolby Atmos. Smart functionality that connects to popular ecosystems including Google Assistant, Apple HomeKit and Amazon Alexa creates an allinclusive home entertainment hub.

RRP: $699

RRP: From $1,999

ECOVACS delivers new era in home cleaning

ECOVACS ROBOTICS has announced the launch of its new premium DEEBOT X1 OMNI. Through the introduction of a range of breakthrough intelligence and new innovations, the DEEBOT X1 OMNI delivers the industry’s most advanced handsfree cleaning experience to-date and redefines what is possible in a robotic vacuuming and mopping robot. The DEEBOT X1 OMNI sets a new benchmark by featuring ECOVACS’ strongest suction power at 5000Pa, the latest AIVI 3D and TrueMapping 2.0 technologies, its strongest mopping system ever, an allin-one OMNI station that includes self-cleaning, auto empty and auto water refill, and the industry's first natural language interactive YIKO AI Voice Assistant, making it easily controlled by voice or the ECOVACS Home app. Combined with European craftsmanship by the renowned Jacob Jensen Design House, the DEEBOT X1 OMNI delivers an unparalleled cleaning experience.

RRP: $2,499 66

Appliance Retailer June / July 2022

COMPANY INDEX AR COMPANY

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Amazon........................................................................................................................... 10 Amber Technology.......................................................................................................... 59 Andatech...................................................................................................................48, 51 Anker Innovations.............................................................................................IFC, 28, 58 Arisit............................................................................................................. 31, 32, 33, 35 Barbecues Galore............................................................................................................ 38 Beko.................................................................................................................................. 6 BIS Oxford Economics.................................................................................................... 32 BSH.............................................................................................................. 39, 40, 41, 43 Breville............................................................................................................................ 52 BSR Group......................................................................................................................... 6 Canstar Blue........................................................................................................24, 32, 56 Catch................................................................................................................................. 8 CDB Goldair...................................................................................................................... 9 De’Longhi...........................................................................................................45, 52, 63 digiDirect........................................................................................................................ 15 Dyson.............................................................................................................................. 54 E&S......................................................................................................................20, 21, 22 ECOVACS......................................................................................................................... 66 Electrolux..............................................................................................................7, 34, 50 Epson.............................................................................................................................. 29 Eurolinx........................................................................................................................... 38 Euromonitor................................................................................................. 24, 46, 56, 61 FitZone......................................................................................................................55, 64 Fujitsu General............................................................................................................ OBC Gama Healthcare............................................................................................................ 55 GfK................................................................................................................ 24, 46, 56, 61 Harman........................................................................................................................... 57 Harris Scarfe.................................................................................................................... 12 Hisense........................................................................................................................... 26 HoMedics........................................................................................................................ 62 Jabra............................................................................................................................... 57 Jura................................................................................................................................. 45 Key Services..............................................................................................................10, 11 LG........................................................................................................................29, 44, 58 Messe Berlin................................................................................................................... 14 Miele............................................................................................................................... 42 Mitsubishi Electric....................................................................................................47, 49 MyDeal............................................................................................................................ 13 Nespresso....................................................................................................................... 12 Newell Brands..........................................................................................................50, 53 NutriBullet........................................................................................................................ 8 Officeworks..................................................................................................................... 13 Palsonic.....................................................................................................................16, 17 Panasonic............................................................................................................53, 59, 63 Philips............................................................................................................................. 54 Premium Audio Company........................................................................................30, 60 Samsung......................................................................................................................... 28 Shriro.............................................................................................................................. 36 Sitro Group...................................................................................................................... 37 Smeg............................................................................................................................... 65 Sony............................................................................................................. 31, 32, 33, 35 Statista............................................................................................................................ 40 TCL.......................................................................................................................26, 65, 66 Traeger Grills................................................................................................................... 37 Uniden............................................................................................................................ 64 Whitfords..................................................................................................................18, 19 Winning Group........................................................................................................... 7, 15 Woolworths..................................................................................................................... 13 Yamaha.....................................................................................................................30, 59 Zip Water......................................................................................................................... 14

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