Appliance Retailer June-July 2024

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LARGE SCREEN MINI LEDS

A FAN FAVOURITE

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RISING DEMAND FOR BUILT-IN

BBQS AND ALFRESCO KITCHENS

AIR TREATMENT

INDOOR AIR QUALITY

CONCERNS DRIVE SALES

APP-ENABLED APPLIANCES

CONNECTED PLATFORMS OFFER BENEFITS BEYOND CONVENIENCE PERSONAL AUDIO

CONSUMERS INDULGE IN PREMIUM HEADPHONE TYPES

FATHER’S DAY TOP GIFTS ON DAD’S WISH LIST

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Smarts are no longer a luxury – but a necessity

Eurocucina is well regarded as the most significant trade fair in the world by specialist kitchen appliance retailers, interior designers and specifiers. The fair provides a unique insight into key European furniture, cabinetry and fashion trends that influence the design for the industry.

I attended Eurocucina in Milan for the first time this year. Having previously attended the Consumer Electronics Show (CES) in Las Vegas and IFA in Berlin, I quickly recognised the Italian flair and sophistication that places Eurocucina in a class of its own when it comes to the world of appliances.

There were a couple of trends that emerged across the exhibition floor from new on-trend colours to increased product integration and of course, a nod to sustainability.

Unsurprisingly, one of the most prominent themes was Artificial Intelligence (AI). I can hear the moans and groans, but it can’t be ignored or overlooked; it’s the most important technological advance in decades.

All of this talk about AI can get overwhelming and confusing but BSH CEO, Matthias Metz, who I interviewed at Eurocucina, summed it up perfectly.

“There’s a lot of buzz around AI but to translate how it benefits the consumer is what drives us as a company. It’s not about AI – it’s about providing consumer happiness and a great experience by making it easy to achieve excellent results.”

This is exactly how the industry should be thinking about AI. When a customer walks into a store, they are well-researched and already know what they would like to buy. But when it comes to closing the sale and validating their decision, the salesperson shouldn’t be reciting a tech spec sheet or suggesting a particular model ‘just because it’s got AI’. Keep it simple and take the time to understand the tangible benefits that technology like AI can bring to households. Why is it more convenient? How does it save time? How can it help reduce household bills? And overall, how can it make tasks easier and more enjoyable? Because everyone needs a little joy, particularly when times are tough.

Editor Emily Bencic

James Wells Emily Bencic

Ben Curtis

Kymberly Martin Alyssa Coundouris

HISENSE ELEVATES THE TV VIEWING EXPERIENCE

With the release of its 2024 ULED TV range, Hisense continues to raise the benchmark for innovation and redefine the future of home entertainment. The 2024 Hisense TV range gives Australians the best seat in the house with classleading Mini LED technology featured across its popular U7, U8 and UX Series TVs. Offering unparalleled levels of image detail, clarity, and depth alongside features like Hi-View Engine Pro and AI Sports Mode, the combination of innovative features elevates the viewing experience. Sharing in Australia’s passion for sports and as an official partner of the UEFA EURO 2024, Hisense is celebrating the integration of Optus Sport on its VIDAA platform and delivering access to the world’s best football. Hisense’s 2024 TV range delivers exceptional performance and premium value with features that seamlessly adapt to the modern Australian home.

VOLUME 30 / ISSUE #3

IN THIS ISSUE

EDITOR’S NOTE

03

Smarts are no longer a luxury — but a necessity

How the industry should be thinking about AI.

NEWS

06

Winning Group hosts key suppliers for conference in Queenstown

To share strategic focus, provide a business update and further strengthen relationships with partners.

08 Hart & Co. welcomes Siemens into showroom

Showcases the brand’s products and integration of culinary elegance, design and technology that it’s renowned for.

12 Harvey Norman celebrates 30 years of NSW/ACT Commercial Division

A lavish event at Sydney’s Town Hall hosted 500 long-standing and loyal business partners.

14 Salone del Mobile attracts record visitor numbers

Eurocucina in Milan brings together the design community from around the world including major appliance brands and Australian retail groups.

FEATURES

32 Home Entertainment

Inflation impacts premium TV models, but large screens remain in demand as Mini LED experiences a sales uplift.

41 Air Treatment

The market has experienced a downturn in the past 12 months, heavily impacted by extreme weather events like bushfires and heavy rainfalls.

49 BBQ & Alfresco

A shift towards built-in barbecues and custom kitchens elevates the outdoor dining experience with growth from more diverse cooking options such as pizza ovens and smokers.

58 App-Enabled Appliances

There’s no slowdown in the transition to smarter homes despite cost-of-living pressures with nearly onethird of households owning five or more smart devices.

64 Personal Audio

An ‘affordable indulgence’ trend has played in the favour of the premium segment of the headphones category.

68 Father’s Day

Men are spending more time in the kitchen, and it is the cooking category that offers gift ideas for Father’s Day, and appliances that cater to this group will benefit.

WHAT’S

HOT

73

Pick of the crop

Sirius Drop-In BBQ, Smeg Victoria Freestanding Cooker, AEG SaphirMatt Induction Cooktop and more.

Winning Group hosts key suppliers for conference in Queenstown

Winning Group held its first conference since Covid, attended by over 100 supply partners in Queenstown, New Zealand.

Winning Group CEO, John Winning said, “We were delighted to host the Winning Group Conference in Queenstown with our key supply partners, our first since Covid and since we updated our company mission, where we got to share our strategic focus, provide a business update and further strengthen our relationships with our valued partners.

“We showcased our Winning Universe, which demonstrates how we achieve our mission to create the best experiences in the world, for the world in retail, logistics, science and technology, hospitality, education and events.

Winning Group chief strategy officer and leading neuroscientist, Katharina Kuehn shared how the Group uses neuroscience to provide the best experiences for customers and teams through the use of Deep Sphere.

Winning Group head of sustainable business and CSR, Alice Kuepper, discussed the Group’s sustainability initiatives, providing the best experiences for communities and the planet, focusing on industry-leading free take-back and recycling scheme for packaging and old products.

Members of the senior leadership team including chief commercial officer, Todd Gibbons, Winnings and Winning Services general manager, Harry Boileau, Appliances Online general manager, James Bartlett and Winning Group country manager for New Zealand, Troy Tindill shared business updates and discussed growth opportunities on a panel moderated by Winning Group chief of staff and head of external affairs, Sam Fay.

“Throughout the conference, we were highly entertained by local comedians and well-known Australian comedian, Vince Sorrenti and we were inspired by Nigel Beach, who has worked with some of the world’s top athletes including the All Blacks rugby team. He educated us on the role of physiology in performance,” Winning said.

“Queenstown’s beautiful landscape provided some memorable experiences that we enjoyed sharing with our valued supply partners.”

James Bartlett, Harry Boileau & Todd Gibbons.

Sam Fay, Troy Tindill, John Winning & James Bartlett.

Alice Kuepper.

Katharina Kuehn.

More than 100 supply partners attended the Winning Group conference.

HISENSE APPOINTS EGM FOR GROWING HVAC CATEGORY

Hisense Australia has welcomed Peter Rybinski as executive general manager of heating, ventilation, air conditioning (HVAC), as the company increases its focus on its product offering in this category.

The appointment of local leadership will support Hisense’s whole home product suite to now include HVAC and hot water, as well as TV, laser, refrigeration, dishwasher and laundry, further strengthening its smart home offering powered by its ConnectLife app.

Hisense has rigorously tested its HVAC offering to ensure it can withstand the challenges and extent of Australia’s harsh climate range. Hisense’s HVAC solutions promise durability and efficiency, bringing innovative features which are easy to install.

Hisense has recently released its new Ducted+ and Ducted Zone+ range, offering Hi-Nano air purification and EasySplit indoor units. These products and

more HVAC innovations were previewed at ARBS 2024 in Sydney in May.

The appointment of Rybinski signifies Hisense’s commitment to expanding its HVAC solutions in the Australian market. He joins the team with vast industry experience, from humble origins as an electrician and over-the-

counter sales, to 25 years in senior roles spanning sales and marketing for market leading manufacturers.

“Quality and care are embedded in Hisense's DNA. Whether that is through R&D, manufacturing, marketing, sales, distribution, quality control or customer experience, the team is exceptionally equipped to meet and exceed the expectations of the HVAC market and customers,” Rybinski said.

“We want our customers to have access to outstanding Hisense products, offering the choice of greater value and premium features at a more competitive price than our counterparts. I am confident the team has what it takes to succeed through leveraging our position as a world-leading innovator with extensive manufacturing and R&D capability.

“Hisense’s team, from the engineers to the leadership, are innovators, not imitators and I am excited and honoured to lead the HVAC team on our next growth phase.”

LG Electronics celebrates 30 years in Australia and New Zealand

LG has marked a significant milestone celebrating 30 years of growth, innovation and customer dedication in Australia and New Zealand.

LG has helped reshape industries including IT with world-firsts such as ultra-wide and curved monitors, the lightest laptop and the smallest projector. Its global leadership in OLED technology has redefined TV viewing experiences at home, while its kitchen appliances continue to simplify and enhance daily life with features like InstaView and UVnano and living product designs such as TwinWash and WashTower.

At a celebratory employee event, LG Electronics Australia managing director, Dan Lim commented on the milestone.

“Originating in Australia and New Zealand as Lucky Goldstar in 1994, our mission has always been to enhance lives through technology. Evolving into LG Electronics in 1995, our mantra ‘Life's Good’, developed locally in

1999, captured the essence of our brand and reflected the zest for life embraced by Australians,” he said.

“Now, transitioning to ‘Life's Good with Optimism’, we’re inviting everyone to share in this spirit of positivity. Our vision for the future is clear: to evolve beyond products and become a Smart Life Solution Company, enriching lives with every innovation. At the heart of this is our commitment to consumercentric innovation, unwavering quality and the warmth that brings a smile to faces worldwide.

“Our team’s dedication has been pivotal to our growth. From just 24 staff members in 1994, we've expanded to over 300 across Australia and New Zealand, driven by resilience and innovation. As we celebrate this milestone, I am excited to reaffirm our commitment to innovation, excellence, and a brighter future. Together with our teams, LG will continue shaping tomorrow, enriching lives, and spreading optimism.”

Hisense executive general manager of HVAC, Peter Rybinski.

LG Electronics Australia managing director, Dan Lim.

LG hosted employees for a celebratory event to mark the occasion.

HART & CO. WELCOMES SIEMENS INTO OSBORNE PARK SHOWROOM

Hart & Co. celebrated the official launch of Siemens with an exclusive long table dinner event to showcase the brand’s products and integration of culinary elegance, design and technology that it’s renowned for.

Hart & Co. trade partnerships director, Mick Hart said, “We've been saving up our first long table dinner for something special, and we felt it was the perfect fit to welcome the Siemens brand to Hart & Co. This launch has culminated as our best event, showcasing Siemens products in the way the brand deserves. We are thrilled to welcome Siemens to Hart & Co.”

The evening’s theme of ‘Connection’ brought together the innovation of Siemens with Western Australia’s local seasonal delicacies and fine wines. The three-course dinner menu was

curated by Wills Domain culinary director, Jed Gerrard and chef Oli Buenviaje of Olio’s Fine Food, with wine pairings expertly led by Wills Domain winery founder, Darren Haunold.

Hart & Co. chairman, Rick Hart expressed his gratitude to the local designers and architects who attended the event and recognised the local and national support of Siemens’ parent company, the BSH Group.

“With a partnership history spanning almost 50 years, we’re excited about the endless possibilities that the new Siemens partnership will bring,” he said.

Siemens representative, Angela Manolopoulos highlighted the latest innovations from Siemens with a presentation and demonstration of the brand’s Home Connect app.

Appliance and CE brands unite to create sustainability coalition

Leading consumer electronics (CE) and home appliance (HA) retailers and brands are joining forces to drive greater support and participation in sustainable solutions across the industry supply chain.

The Coalition for Sustainable Solutions (CoFoSS) includes some of Australia and New Zealand’s leading CE and HA retailers and brands who are working together to reduce the environmental impact of products and packaging across the industry by developing scalable and cost-effective sustainability solutions.

CoFoSS is a not-for-profit organisation initiated by the National Associated Retail Traders Association (NARTA) in 2023. The coalition’s founding member companies include Bing Lee, Bosch, Electrolux, Fisher & Paykel, JB Hi-Fi, Miele, Panasonic, Winning Group, Retravision, Samsung, The Good Guys and NARTA.

NARTA CEO, Michael Jackson said, “We are proud to be able to maximise our scale and reach as a retail service group in the critical area of sustainability, a priority that is so important to corporations and individuals. NARTA thanks our member and supplier network for their enthusiasm and commitment to CoFoSS to date and is excited by its future.”

Electrolux Australia and New Zealand managing director and inaugural chair of CoFoSS, Kurt Hegvold said, “The opportunity to do more to tackle the environmental impact of CE and HA products and packaging is bigger than any one business can

achieve alone. CoFoSS has the potential to make real and lasting changes when it comes to CE and HA products and packaging.”

CoFoSS has commenced discussions with government and industry stakeholders, which is a key priority of the coalition.

“We are committed to work collaboratively and constructively on behalf of our members. The early discussions with the government have been positive and support our goal to inform and influence policy decisions,” Hegvold said.

CoFoSS is also working with industry bodies including the Australian Packaging Covenant Organisation (APCO), the Australian Retailers Association (ARA) and the Consumer Electronics Suppliers Association (CESA).

Other immediate priorities of CoFoSS are to address the impact of expanded polystyrene (EPS) used in product packaging as well as e-waste from small appliances by developing industrywide standards to ensure the responsible recycling of materials across the value chain.

The

Coalition for Sustainable Solutions (CoFoSS) includes some of Australia and New Zealand’s leading CE and HA retailers and brands.

Richard Woodmason (BSH Home Appliances), Mick Hart (Hart & Co.), Belinda Hart (Hart & Co.), Rick Hart (Hart & Co.), Nicholas Kirby (Hart & Co.) & Jacqui Howard (BSH Home Appliances).

Fujitsu General celebrates 50 years in Australia

Fujitsu General Australia is celebrating 50 years of operating in Australia after launching in the region in 1974, nearly 40 years after it was originally established in Japan. Fujitsu General was founded in 1936 in Kawasaki as a consumer electronics company and now produces air conditioning solutions for homes and businesses worldwide.

Fujitsu General Australia managing director, Phillip Perham said, “We have seen Fujitsu General grow from strength to strength since entering the Australian market 50 years ago, evolving into a household name that is trusted by families across the country.

“It’s not just homeowners that put their confidence in the Fujitsu name; long-term partnerships, such as the one Fujitsu General Australia shares with brand ambassador, Mark Taylor, our ongoing commitment to the Sporting Chance Cancer Foundation and our 10-year partnership with Essendon Bombers AFL Football Club, are testament to the trust placed in Fujitsu and how integral the brand is to Australian lives.”

Fujitsu General Australia brand ambassador, Mark Taylor said, “Fujitsu has been keeping Australians comfortable for 50 years, and it’s an honour to be part of that journey. The brand has won multiple awards over the years, with Australians consistently selecting Fujitsu as their trusted brand in air conditioning.”

Franke appoints Vince Madaffari as national retail sales manager

Franke Australia has welcomed Vince Madaffari as national retail sales manager, bringing more than three decades of industry experience having worked with Electrolux Home Products for over 30 years in various sales roles.

Madaffari was most recently regional sales manager for commercial at EHP but also held roles as key account manager and field sales manager during his tenure.

In his new role with Franke, Madaffari is working with the sales team and key retailers to drive strategic outcomes for the success of Franke and its retail partners across all product categories.

Fujitsu General marking the occasion with a celebratory event.

Beyond adhering to environmental regulations in its operations, Fujitsu General is actively pursuing environmental protection activities aimed at conserving energy and natural resources as well as practicing reduce, reuse and recycle principles. Fujitsu General Australia is also working on decarbonisation and reducing greenhouse gas emissions.

“Fujitsu General Australia has shifted to using 100% renewable energy and zero-emission products and we are switching our fleet vehicles to hybrid where feasible,” Perham said.

Fujitsu General Australia has also expanded its R32 product offering, which is now available for most Fujitsu air conditioners under 16kW. With a 67% lower ‘global warming potential factor’ compared to the commonly used R410A refrigerant, R32 offers equivalent performance with reduced environmental impact.

“As an organisation, Fujitsu General Australia is committed to innovation and remaining agile. Energy efficiency, cost effectiveness, automation, and smart climate control are at the top of the agenda as the company continues to look to the future and the next 50 years,” Perham concluded.

PHILIPS LAUNCHES NEW DUAL BASKET AIR FRYER

The new Philips 3000 Series Dual Basket Air Fryer features RapidAir Plus technology that allows the air to better circulate and not concentrate on one spot for even cooking results. This patent design optimises heat circulation to go both through and around food for results that are crispy on the outside and tender on the inside.

The two asymmetrical drawers offer a total capacity of 9L including one large 6L drawer for family-sized meals – up to 1.5kg chicken and a smaller 3L drawer for single servings or side dishes. The timer function automatically synchronises cooking times in both drawers, so food is ready to serve at the same time.

With the touchscreen display, the dual basket air fryer has eight pre-set temperatures and times for fresh fries, frozen fries, chicken, meat, vegetables, fish, cake, and reheat.

HomeID app provides meal inspiration and step-by-step guidance with specific settings for the dual basket air fryer.

The Philips 3000 Series Dual Basket Air Fryer is now available for RRP $349.

Philips 3000 Series Dual Basket Air Fryer.

L to R: Franke national retail sales manager, Vince Madaffari with managing director, Owen Holbourn & chief operating officer, Jorge Maciel.

Electrolux president and CEO Jonas Samuelson to step down

Electrolux Group president and CEO, Jonas Samuelson will leave his position and the board after 16 years in the management team and more than eight years as CEO, effective 1 January 2025.

Commenting on his announcement, Samuelson said, “I have had the privilege to serve for what will become nine years as president and CEO, so I felt that early next year is a good time to hand over to a successor who can put all energy into leading this great company into the next phase during the coming years.

“We have set a clear strategic direction with focus on the mid and premium segments through our premium brands, new modularised product architectures, and sustainable, consumer experience driven innovation. The implementation of the new simplified and focused organisation is on track, and we are delivering on our ambitious cost reduction objectives.

“By announcing this now I want to give the board ample time to find the right successor, while I continue to give my full dedication to the company during the rest of the year. I currently have no plan to take on any other operational role after leaving the group and will be available to support the company and my successor also after January 1, 2025.”

Electrolux Group chairman of the board, Torbjörn Lööf said, “The board and I fully respect and understand Jonas’ decision to leave his position as of January 1, 2025, after having led the group successfully during many years. The early announcement gives the board sufficient time to perform a thorough recruitment process to find a successor. In the meantime, I look forward to working with Jonas, his management team, and the board to deliver our objectives for 2024.”

Electrolux Group president and CEO, Jonas Samuelson will step down from his role, effective January 2025.

Electrolux Australia and New Zealand managing director, Kurt Hegvold said, “We of course take this time now to celebrate the many and significant contributions Jonas has made to the Electrolux Group globally.

“Locally in ANZ, it remains business as usual. Coming off the back of a positive quarter one, we’ve enjoyed volume, revenue, EBIT dollar and percentage growth. This is a result of everimproving plans built in collaboration with our valued retail partners, and our continued focus on delivering excellent service and consumer solutions to drive healthy sales growth.”

MIELE OPENS NEW EXPERIENCE CENTRE IN CANBERRA

Miele has unveiled its newest Experience Centre at Canberra Centre in the country’s capital, which joins 17 other Miele Experience Centres across Australia and New Zealand.

Showcasing a fresh store layout that spans 180 square metres with the latest Miele appliances, the Miele Experience Centre aims to complement the momentum of Canberra’s dining landscape by offering innovative solutions to enhance home cooking.

“Our new Canberra Experience Centre is a prime example of how we’re continuing to redefine the customer experience beyond expectations and to inspire a home of possibilities,” Miele Australia and New Zealand managing director, Yves Dalcourt said.

“We’re dedicated to providing excellent products and customer satisfaction. When customers step into our Experience Centre, they’ll see firsthand how our latest innovations can make life easier for them. We’re excited to welcome Canberra locals to explore our heritage that we are known and loved for, discovering our latest innovations.”

Visitors to the Centre can enjoy live demonstrations, as well as the chance to win appliance giveaways during the first two weeks of opening.

The Miele Experience Centre at Canberra Centre will be open seven days a week, in line with normal retail trading hours.

Miele Experience Centre at Canberra Centre (Photo Credit: Ben Calvert).

Cleaner Air for Better Living

with Mitsubishi Electric Air Treatment Solutions

Air Purifier

Helping to improve your indoor air quality and reduce the exposure to common asthma and allergy triggers including dust, pollen, pet allergens and some gases.*1 508 m3/h Clean Air Delivery Rate suitable for large and open plan living. The Auto Cleaning Pre-Filter, Activated Carbon Filter and Platinum Catalyst Filter are washable to ensure long lasting performance.

*2 Tested in accordance with JIS B 9908:2011

Dehumidifier

Designed to remove excess moisture from the air and maintain a comfortable level of humidity in your home. Up to 38 litres Moisture Removal Capacity per day*2 The energy-efficient Inverter compressor, Intelligent Laundry and Air Purification modes are some of the features you will find in this Dehumidifier.

Harvey Norman celebrates 30 years of NSW/ACT Commercial Division

BY EMILY BENCIC

The NSW/ACT Harvey Norman Commercial Division hosted around 500 long-standing and loyal business partners including architects, builders, developers and major kitchen, bathroom and laundry suppliers, at Sydney’s Town Hall to celebrate 30 years since the NSW/ACT Commercial Division was established in 1994.

The formal gala evening commenced with a presentation from Harvey Norman NSW/ACT proprietor, David Cramond.

“I’d like to formally welcome you all to Harvey Norman Commercial’s 30th anniversary. I thought I would take you back to when it started,” Cramond told guests.

“In May 1994, I was the warehouse manager of the then Harvey Norman Miranda when a young Kent Jordan became employee number one. Our first sale was to D&W Plumbing run by Des White. In one of the early months, we turned over $30,000 and Alan came to the team of four asking if we thought we could do $300,000 by the end of the year. By the end of December, we hit around $3 million in sales.

“We started getting business around the Sutherland Shire and the inner west. A sales representative job in those early days was mainly walking on building sites, doing the deal in the sheds and writing orders on a piece of paper.

“Being a one stop shop and being able to supply all front of wall bathroom and kitchen products in these apartments gave us a boost. At the time no competitor could match our offer.”

Cramond then shared the three ‘ingredients’ he believes has contributed to Harvey Norman Commercial’s success.

FIRST INGREDIENT: CUSTOMERS

“Many of our customers past and present have become great friends over this journey. Last year, when I arrived back, we had around 5,500 active accounts. Thank you for your support, patience and understanding.

“Our state-of-the-art Casula distribution centre is up and running and performing better every day. Since we started operating there in January 2023, we have completed over 85,000 deliveries.”

SECOND INGREDIENT: SUPPLIERS

“Thank you for 30 years of support, partnership and in many cases friendship. Many years ago, founder and former NSW/ACT proprietor, Alan Stephenson said: ‘The best products from the best brands at the best price’, and this still stands today.

“I’d like to mention a few legends of the industry. Firstly, Allan King (formerly at Smeg), who sent me a message saying: ‘I was around when Harvey Norman Commercial started and with the commitment shown by your company and the people involved, we felt that it was bound to be successful and we wanted to fully support that. This was not necessarily the view of everyone in the appliance industry… how satisfying to prove them wrong’.

“Another legend, Tony Clarkson (formerly at Electrolux), who was instrumental throughout the journey and Sue Larkin (formerly at Caroma/GWA), who I believe has been asked many times who she actually works for.

“These three legends are all retired now and I wish them all the best.”

THIRD INGREDIENT: STAFF

“Our staff are the engine room to our success. We have 13 staff with over 25 years of service, 20 more with over 20 years of service and in total around one in four of our staff have served over 10 years with Harvey Norman Commercial. In 1994, we finished the year with six staff and today, we employ around 450 people.

“A special mention to Mathew Harvey, Steve Chrissimos, Joe Pulvirenti and Brendan Rowley, all with over 30 years of service with Harvey Norman/Harvey Norman Commercial.”

ALAN STEPHENSON

In his video address, Alan Stephenson, reflected on his time with Harvey Norman Commercial and the journey after presenting the idea to chairman, Gerry Harvey.

There was also a Q&A with home builders’ sales representative, Karen Benson and former (retired) sales representative and one of the first NSW/ACT Commercial employees, Kent Jordan, who shared their experiences with the business. AR

Harvey Norman Commercial NSW/ACT proprietor, David Cramond. Around 500 business partners were invited to celebrate the milestone.

address from founder and former NSW/ACT proprietor, Alan Stephenson.

A timeline of the Harvey Norman Commercial NSW/ACT Division

1994: Harvey Norman Commercial Division founded by Alan Stephenson, Kent Jordan hired as first employee and Des White Plumbing becomes first customer.

1996: The Division is established to service the building and development markets.

1997: Expansion of sales representatives, coordinators and warehouse staff.

1999: Increased production sees the catalogue become the ‘industry bible’.

2000: Moved into office complex in Sydney’s Taren Point, built three new warehouses and supplied TVs to the Sydney Olympics.

2001: Established supply to the incentive, promotional and rewards markets.

2002: Nowra division was established with a warehouse, two staff and one truck.

2003: Taren Point flagship showroom opened designed specifically for architects, developers, designers and builders.

2004: ACT Division established with nine staff members operating from a small basement in Fyshwick.

2005: Completed Central Coast showroom and warehouse complex servicing the region, as well as Newcastle and Port Macquarie.

2007: Moved into new ACT showroom in Mitchell and commenced building a state-ofthe-art commercial showroom.

2009: Reached a record turnover of $1 billion.

2010: Moved into new Nowra premises to service the entire South Coast region.

2011: Established the solar division with PV solar systems, electric vehicle charging stations and energy storage.

2012: Complete re-fit and renovation of Taren Point showroom – first of its kind displaying hundreds of leading brand-name products for builders, developers and architects.

2013: Produced customer service warranty books for all projects and introduced product specification sheets onto the website.

2014: Partnered with Qantas Business Rewards as Industry Exclusive Partner.

2015: Introduced paperless warehouse system with automated notifications, realtime delivery tracking and electronic proof of delivery.

2016: Reached record turnover of $2 billion and completed renovation and relaunch of Mitchell showroom opened by chairman, Gerry Harvey who described it as ‘world class’.

2017: Site liaisons offer additional services and are first on site to alleviate any issues and help through the building process.

2019: Reached record turnover of $3 billion.

2020: Accepted as a verified Indigenous business, including Indigenous businesses in supply chain.

2022: Reached record turnover of $4 billion.

2023: Alan Stephenson retires after 29 years at the helm and David Cramond appointed new proprietor.

2024: Suppling products for high-rise and medium density projects in NSW and ACT.

A video

Q&A session between David Cramond, home builders’ sales representative, Karen Benson and former (retired) sales representative, Kent Jordan.

1994: Harvey Norman Commercial Division is created.

2007: Showroom in Mitchell, ACT opens.

Salone del Mobile attracts record visitor numbers for 2024

The Salone del Mobile Milano confirmed record attendance for the 2024 edition with a 17% increase in visitor numbers compared to 2023 with over 360,000 total visitors.

There were over 1,950 exhibitors from 25 countries across the show floor spanning almost 175,000 square metres with a clear focus on kitchen and bathroom design.

Held within the annual Salone del Mobile trade fair, EuroCucina is held every two years, bringing together the design community from around the world.

A number of Australian retail groups and a large number of major appliance brands were in attendance.

Harvey Norman Australia representatives with Arisit and Sirius representatives. Harvey Norman Ireland representatives on the Smeg stand.

Mark Meldrum (E&S) & Alistair Robins (Narta).

Nicholas Kirby (Hart & Co) & Rob Sinclair (E&S).

Smeg team with Narta representatives.

Smeg’s Chris Horne (second from right) with Narta representatives.

Con Tsoutouras (Spartan), Peter Harris (Bing Lee), Ben Miller (Bing Lee), Nicholas Cary (Residentia Group) & Troy Hinchco (Residentia Group).

Greg Wilson (The Good Guys), Tania Grillinzoni (The Good Guys), Rob Sinclair (E&S), Ben Miller (Bing Lee), Tania Garonzi (The Good Guys) & Kelly Gray (Residentia Group).

Flex Design takes centre stage for NEFF

The new NEFF Flex Design cooking range demonstrates the ability for customers to truly personalise their appliances through colour selection and product assortment.

In addition to a choice of four colours – brushed bronze, anthracite grey, metallic silver and deep black – customers can also choose the design and combination of appliances with trim kits available. For example, a trim kit for a single full oven, a full oven with warming drawer, two compact ovens, a full oven and microwave oven, a full oven and compact oven, and two full ovens, offering one seamless combination kit regardless of appliance configuration.

Taking personalisation a step further is the Twist Pad Flex control knob. When used on Flex Design ovens, it adapts the user interface depending on if the Twist Pad Flex is present or not. It can also be used to operate Flex Design cooktops with a magnetic design and enhanced haptics.

“NEFF has taken personalisation to a whole new level with the Flex Design range with the ability to tailor your choice of colour across cavity and surface products, provide seamless design combinations for all cavity options and use the new Twist Pad Flex control to personalise the interaction with your appliance,” BSH general manager of retail sales, Robert Warner told Appliance Retailer

“Our NEFF customers are passionate cooks and now they are able to do so with products that can be specifically designed for their aesthetic tastes and an interface to suit the way they work in the kitchen.”

BSH Australia general manager of retail sales, Robert Warner.

Live cooking demonstrations on the NEFF stand.

John Winning (Winning Group) & Emer Zavaroni (Smeg).

Jake Robertson (Winning Group), Rob Butchatsky (ASKO) & Todd Gibbons (Winning Group).

Bosch highlights latest sustainability initiatives

Bosch demonstrated its vision for a future guided by responsibility and conscious living through sustainable consumption, high quality products built to last and inspiring lifestyles.

One example is the Bosch Green Collection. Fridge-freezers offer low energy consumption and are made with more environmentally friendly materials with 33% less CO2 in production material compared to a model with conventional production material.

Key product features include No Frost technology that prevents the formation of ice crystals and eliminates the need for defrosting in the freezer. In the refrigerator, the VitaFresh freshness system keeps food fresh for longer to help reduce food waste.

Bosch Green Collection dishwashers also offer low energy consumption and are produced proportionately with CO2-reduced stainless steel. Compatible with Home Connect, households can track water and energy usage, as well as consumption history.

Bosch also presented its first hydrogen-powered hobs that do not emit any carbon emissions. In an initial pilot, around 100 households are being equipped with 100% green hydrogen-powered hobs in Scotland.

“The key message for our Bosch stand was to ‘Live Responsibly’ and we took the opportunity to explore innovative paths to create a better, healthier and more sustainable life,” BSH’s Robert Warner told Appliance Retailer.

“The Green Collection is focused on delivering significantly reduced carbon emission both in the manufacturing of the product and in the efficiency of the product while being used. We also presented the prototype for our first ever hydrogen powered cooktop which is currently being piloted in Scotland. This is an exciting pilot and a technology that the broader Robert Bosch business in Australia is currently exploring.”

“We took the opportunity to explore innovative paths to create a better, healthier and more sustainable life.”

BSH general manager of retail sales, Robert Warner.

Siemens extends AI oven capabilities

Siemens presented its ‘Intelligent Kitchen’ which demonstrated the intelligence and ease of use of its appliances. The capabilities of the Siemens iQ700 studioLine ovens have been extended. The flagship oven with built-in camera currently offers an Individual Browning feature that continuously monitors the food being cooked and determines when to stop the cooking process using AI. Users can pre-select the browning level on the oven or via the Home Connect app.

Now, the flagship oven can identify food and recommend how it should be cooked thanks to a new Food Recognition feature.

“Siemens core focus for the fair was to showcase our Intelligent Kitchen and this was best represented with the presentation of our new Food Recognition feature in our top of the range oven,” BSH’s Robert Warner told Appliance Retailer.

“The built-in camera will be able to scan the oven, identify up to 40 dishes – to be expanded to over 100 – and use AI to make recommendations on how best to cook your food. This feature will be available in Europe from mid-2024 and we will see the technology in Australia before the end of the year.”

Prototype of the first hydrogen-powered cooktop from Bosch.

Siemens showcased its Intelligent Kitchen.

NEFF VP of design explains the ingenuity behind Flex DESIGN APPLIANCE RANGE

NEFF has a long history producing cooking appliances, spanning more than 140 years. In the 1950s, NEFF was the first company to introduce thermostats as standard across its ovens and in the 1960s, NEFF launched the first built-in appliances to help save space in the kitchen.

Fast forward to 2024 at Eurocucina in Milan and the new Flex Design range was the hero of the NEFF booth. Available in four colours – brushed bronze, anthracite grey, metallic silver and deep black – Flex Design allows consumers to choose the design and combination of appliances with a number of trim kits.

Vice president of design, Ralf Grobleben spoke to Appliance Retailer about the role of design and the inspiration behind bringing greater customisation to kitchens.

“What you see on the NEFF booth at Eurocucina this year is the brand’s direction from a design point of view and the way we’ve responded to trends in the building market today,” Grobleben said.

“Across the BSH business, we work with focus groups who share feedback on their experience with our products. Our NEFF customers tell us they enjoy cooking at home and are interested in product individuality and flexibility, while having fun in the kitchen, so technology isn’t a priority for them. With this in mind, we try to find character and personality in our products. We want to deliver high-quality, long-lasting appliances with design flair that makes them special and unique.

“We observed a trend towards colour in the market and wanted to move in this direction for some time. In line with demand for individuality and flexibility, we came up with the idea of changeable trims, so consumers weren’t fixed with

their design choice. It’s often not easy to change the design or colour of your appliance but we’ve made this possible with the NEFF Flex Design range and we are looking at introducing more colours in the future.

“In addition to colour and seamless combinations, we put a lot of thought into the operation of the Flex Design appliances, which can be seen with the TwistPad Flex control knob. Feedback from our focus group was that not everybody wants a touch screen display on their cooking appliance. They still want to enjoy a tactile experience and the TwistPad is our solution – we believe it delivers something different, emotional and magical.

“It’s not just a technology upgrade, but rather something practical that goes to a deeper layer of the user experience. The TwistPad adapts to user preferences and can reduce the amount of information presented, which can often be overwhelming, particularly among older demographics or customers who only use their oven for a single task, such as baking a cake.

“The technology is there for those who want it but there’s also the ability to customise the user experience and reduce the amount of information available to cater to all customers. As we see more design elements integrated and tactile objects become increasingly obsolete, I believe this is a real game-changer for kitchen appliances.

“The oven used to be the hero appliance of the kitchen standing loud and proud but today it has become part of the kitchen as homes become smaller and kitchens become more integrated with living spaces. With the colour choices offered by the Flex Design range, we give consumers the ability to design the kitchen the way they want it.”

NEFF vice president of design, Ralf Grobleben with the Flex Design oven range.

Choose from four distinctive colours

TAILORED TO your style

Choose a finishing touch to match your kitchen’s aesthetic with the new NEFF Flex Design. Personalise your appliances with design elements such as handles and side trims in four distinctive colours.

BSH CEO shares optimism for the future supported by strong brands and product innovation

BSH CEO, Matthias Metz joined BSH 18 months ago and attended his first Eurocucina in Milan this year. He sat down with Appliance Retailer to share his highlights from the 2024 exhibition, the company’s overarching strategy and why he’s optimistic about future growth.

“We see Eurocucina as an important trade show to not only present to the public, but to show our support for our retail partners and showcase our brand portfolio. The aspiration and focus for BSH is improving consumers’ lives at home and we do this through consumer happiness and customer success,” Metz said.

“Delighting our consumers starts from a strong brand portfolio. Our brands are not just a sticker or label, but they are a promise when you buy any of our brands – Bosch, Gaggenau, NEFF or Siemens. Our brands are clearly differentiated and target different consumer groups, but they all offer the same promise of quality.

“Quality is not only important from a feature or function perspective, but also from a sustainability point of view. When you buy one of our products it’s not just great in appearance, design and function, but it comes with a service promise and a 15-year guarantee for spare parts.

“We are working with our retail partners to ensure they have great products to sell and can communicate the benefits to consumers. We want them to understand that in case of any support issues, they can rely on our service for availability of products, delivery and performance.”

AI and sustainability at the forefront

“There’s a lot of buzz around AI but to translate how it benefits the consumer is what drives us as a company. It’s not about AI or the built-in camera –

it’s about providing consumer happiness and a great experience by making it easy to achieve excellent results,” Metz said.

“Sustainability has also become front of mind and a topic of great interest around the world. We want to deliver passion for our brands but also maintain a clear focus on sustainability and encourage consumers to consider this in their purchase decision. This can be seen with our products that not only achieve the highest energy or water ratings but exceed them.

“Sustainability is not only important for reducing energy consumption. For example, i-Dos and Detergent Scan on our Bosch washing machines make it more convenient and reduce detergent wastage.

“We are also investing in sustainability for our manufacturing processes. In China, we invested in the largest solar panel installation from the Bosch Group to date and for our refrigeration plant in Germany, we have reduced gas consumption required for production. For our dishwashers, we are using steel that has a 50% lower CO2 footprint than traditional steel.

“In Scotland, we are undertaking a pilot project with hydrogen powered gas cooktops, which underlines our ability to be a frontrunner when new technology becomes available and our support for important topics like hydrogen. We also offer a range of induction cooktops, some with downdraft ventilation, because it’s about giving consumers choice.”

Message to Australian retail partners

“We are fully committed to the Australian market moving forward and are delighted to welcome our trade partners from Australia to Eurocucina to experience our products and learn our latest news,” Metz said.

“We have a strong brand portfolio and are committed to our brand promise for not only our trade partners but also our consumers. We deliver innovation that matters, which is at the core of our approach and will continue to focus on consumer happiness and customer success.

“Australians are focused on sustainability and we want to drive the message that sustainability is part of BSH’s DNA – not something that started today. On the topic of long-lasting quality, we have a commitment to service and spare parts which contributes to our sustainability credentials. Our Australian retail partners are invited to use this in their communication with consumers.

“In 2023, we invested 850 million Euros in R&D – approximately 5.7% of our top line – which is a big commitment. We are optimistic about the future; we have a strong team, a clear roadmap of product innovation, and a clear objective when it comes to consumer happiness and customer success.”

BSH CEO, Matthias Metz on the Bosch stand.

Gaggenau presents next-generation appliances

Gaggenau hosted The Elevation of Gravity installation in the glass pavilion of Villa Necchi Campiglio, a 1930s historic residence in the heart of Milan.

The pavilion was divided into two interconnected spaces – one offering a communal hub showcasing current Gaggenau appliances and the other with the latest product launches including the Essential Induction, new generation of cooling and a first look at the next Gaggenau icons.

The Essential Induction combines a cooktop and worktop into a single surface that simply incorporates a dot, a surface and a knob, to seamlessly integrate into the home. The dot is a subtle light that intuitively links the knob to the cooking zone in operation. It guides users on where to place cookware and its variation in intensity, colour and state shows when the module is on, if there is residual heat or if the surface protector is missing. When not in use, it automatically turns off, returning the surface to a space for preparation, serving, eating or socialising.

The standard 21cm module accommodates pots and pans between 10cm and 21cm in diameter, while the larger 28cm module is suitable for cookware between 15cm and 28cm in diameter. The induction modules are activated through enhanced surface protectors that magnetically connect to the cookware. The 400 series front-mounted control knobs deliver an intuitive selection of 12 power levels, keep warm and boost functions.

“THE UNOX CASA MODEL 1 AND MODEL 1S DELIVER A RANGE OF COOKING TECHNIQUES FROM GRILLING AND FRYING TO STEAM COOKING AND SOUS VIDE, AS WELL AS SMOKING, ROASTING AND DEHYDRATING.”

UNOX Casa spotlights the SuperOven

UNOX Casa presented its 100% Made in Italy SuperOven, first launched at the 2022 Fair. The UNOX Casa Model 1 and Model 1S deliver a range of cooking techniques from grilling and frying to steam cooking and sous vide, as well as smoking, roasting and dehydrating.

The Model 1 offers two vertically stacked ovens, while the 1S offers a single cooking chamber. In-built sensors monitor humidity within the oven cavity to cook food faster and more evenly.

Speaking to Appliance Retailer, UNOX Australia managing director, Wayne Viles said, “We are excited to be back at Salone del Mobile (Eurocucina) in 2024, presenting for the second time. We are here with more maturity as our SuperOven product is more well known and we are presenting new innovations.

“This year, we are offering two different experiences on the stand. One is a private demonstration and dining experience – which some of our Australian partners would have enjoyed at the Melbourne Design Show in 2023 – and the other is an open and interactive experience with a professional chef directly engaging with visitors at the front of the stand to demonstrate the capabilities of UNOX Casa ovens.”

Gaggenau presented new premium built-in refrigeration.

UNOX Casa Model 1 offers two vertically stacked ovens.

UNOX team: Wayne Viles, Giorgia Volpato & Nicholas Cioffi.

Bertazzoni Professional Series Air-Tec

The world’s first all electric 3-in-1 induction cooker featuring a downdraft ventilation system, eliminating the need for a rangehood bertazzoni.com

Bertazzoni showcases new oven designs, freestanding cookers and induction cooktops

Bertazzoni unveiled its latest kitchen appliance innovations including the Bertazzoni Professional Series Air-Tec 90cm freestanding cooker, the world’s first three-in-one appliance combining an electric oven, an induction cooktop, and a 10-speed built-in downdraft ventilation system.

The oven has 11 functions including convection, baking, grilling and fast pre-heat and features a triple-glazed cool touch glass door and soft close hinges. The cooktop has four zones with multi-zone technology to combine two zones into a single zone to accommodate larger pots or a griddle plate.

The integrated ventilation has 10 speeds including an automatic function to adjust the suction power according to the cooktop power level. Airtec cookers are available in Stainless Steel, and a selection of luxury car automotive paint colours including Black, Red, Orange, White, and Yellow, plus a special new colour, Carbonio.

Bertazzoni will manufacture new induction cooktops in-house with two models available, Premium and Super Premium. The latter offers a TFT touch display and Bertazzoni Assistant smart technology which selects the sequence of cooking function, temperature and time.

Four new freestanding cookers will also come with induction cooktops. Select models will be available in the exclusive automotive paint finish in the Professional Series and two colours in the Heritage Series range. There will be single and double oven options available in 90cm and 100cm, as well as a triple oven configuration in 100cm.

The Bertazzoni Heritage Series will be available in a new Chrome Gold finish from the second half of 2024 as the Copper finish is phased out. Chrome Gold will be available across all Heritage built-in

ovens as standard with the option to customise Gold, Copper or Titanium on Heritage freestanding cookers and matching canopy rangehoods.

Bertazzoni also debuted new oven finishes –Metallo Puro (pure metallic), Specchio (mirror) and Forma (form) – inspired by professional industries outside of the appliance market.

Metallo Puro, inspired by the architect industry, uses Pure Metal technology that modifies the crystallographic structure of the metal without distorting the material, keeping it pure and recyclable while improving its resistance.

Specchio, inspired by the space industry, delivers a super reflective surface in chrome, platinum, dark chrome and gold finishes. The coating is the deposition of metal oxidation and other components. Its thin metallic film is generated through the vaporising of the solid material in a vacuum chamber.

Forma, inspired by the automotive industry, uses a high-pressure mechanical process that imprints the texture in relief on the surface producing a stronger structure and unique texture. The rigidised finishes are the result of cold rolling on both the face and reverse side of stainless steel sheets.

“We are presenting these ovens as concepts for feedback from our customers,” Bertazzoni director of style and marketing communication, Valentina Bertazzoni told Appliance Retailer.

“Dark finishes are currently dominating the market, but we are focused on future design trends. We see yellow making a return to homes and kitchens as it’s the colour of happiness and joy which is more important than ever as households seek refuge and safety after the pandemic and economic instability. Gold and platinum are warm colours that provide a feeling of wellness.”

Bertazzoni family: Valentina Bertazzoni, Paolo Bertazzoni & Nicola Bertazzoni.

Bertazzoni regional manager for APAC, Enrico Pagelli & Bertazzoni Australia managing director, Mark Tragear.

“THE FEATURES BETWEEN THE FHIABA RANGES ARE CONSISTENT, BUT THE DETAIL IS IN THE COSMETIC DESIGN AS THE PRODUCTS CAN TRANSFORM BASED ON KITCHEN AESTHETIC.”

Fhiaba launches 45cm columns and latest designs

Fhiaba presented its latest portfolio of wine cellar and refrigeration products, debuting an innovative prototype – a medical storage compartment with the ability to store various kinds of medication required to be stored in a controlled environment equipped with a lock and key mechanism to keep it safe and secure. The feature is a part of the latest product design, a French door style refrigerator available in Fhiaba’s Classic, Integrated and X-Pro styles.

The Classic Series delivers a subtle, smooth and sleek design with a more delicate touch while the popular Integrated Series has an unintrusive pivot hinge system allowing for complete product integration. The X-Pro Series is characterised by the upper ventilation grille providing a professional look in the kitchen.

The features between the Fhiaba ranges are consistent, but the detail is in the cosmetic design as the products can transform based on kitchen aesthetic. The Fhiaba range is now available in six new colours including Titanium, Copper, Pearl White, Satin Steel, Gold and Pearl Silver.

All Series incorporate anti-bacterial shot peened stainless steel interiors with radius corners, aluminium details and tempered glass. Fhiaba Access electronically manages and monitors the fridge, showing temperatures of the different compartments on the digital display, together with date and time. The interactive menu can be used to select and customise functions. It’s also possible to modify the operating mode of the bottom drawer to fridge, fresh food or freezer.

The TriPro refrigeration system ensures maximum freshness with two compressors and three evaporators that ensure continuous, quiet operation and energy efficiency. Fhiaba’s ProVent ventilation system ensures uniform distribution of cold air supported by the Total No Frost system.

An integrated water filter system and ice maker feature an automatic cleaning cycle. OptiView lighting uses LED technology to illuminate distinct areas of the fridge.

Fhiaba wine cellars are designed to provide optimum conditions for storing wine by protecting bottles from harmful temperature, humidity, light and vibrations. The Riserva storage compartment allows modification of humidity and storage temperature. Accessories can transform the product into a formaggeria or prosciutteria.

Fhiaba also showcased its premium undercounter refrigeration and under bench wine cellar collection, demonstrating the versatility of configurations to store cold beverages, wine, sparkling and cigars. The undercounter collection is available in different solutions including ‘Tri-Mode’ refrigerator, fresco or freezer drawers in 60cm, 75cm and 90cm widths, convertible beverage or wine cellars with dual climate zones, as well as a range of interchangeable drawers, shelves and timber racks to design the product to specific beverage preservation requirements.

New Fhiaba French Door style refrigerator.

Fhiaba wine cellars.

Smeg unveils innovations across cooking and REFRIGERATION, INTRODUCES BUILT-IN BBQS

Smeg presented the Isola collection of induction cooktops, with and without an integrated ventilation system and a suspended rangehood system, in collaboration with Stefano Boeri Interiors.

Featuring a new luminous design with adjustable lighting that defines the perimeter of the induction cooktop, state-of-the-art technologies make the product efficient and silent, guaranteeing more accurate temperature control and cooking times up to three times faster than traditional technologies.

The Isola rangehoods feature adjustable lighting and a metal touch display for intuitive operation. The collection also includes a suspended light track, independent of the extraction function.

Portofino cookers

Smeg is expanding its Portofino freestanding cooker collection, introducing new matte colours with a satin finish – Canyon Red, Sage Leaf, Storm Blue and Moonlight.

Inspired by the landscapes of the Ligurian village of Portofino, the 90cm, 120cm and 150cm cookers incorporate backlit control knobs, pyrolytic cavity with triple fan technology, meat probe for precise cooking and user friendly EVOscreen with additional special cooking functions. There’s also a newly designed air fry tray for enhanced performance and easy cleaning.

Autovent 2.0 compatibility means the cooktop will connect to the rangehood via Bluetooth to automatically adjust the extraction speed based on the cooktop temperature and power, while Eco Logic Smart delivers power sharing and optimises energy consumption of both the oven and cooktop.

The 90cm cookers feature an edge to edge Schott Ceran induction cooktop with multi-zone capabilities, while the 90cm hybrid cookers feature a Schott Ceran four-zone induction cooktop with multi-zone capabilities and a gas wok burner.

The 120cm cookers incorporate a 60cm pyro pizza oven cavity and 60cm pyro steam oven cavity, while the 150cm cookers incorporate a 60cm pyro pizza oven cavity and 90cm pyro steam oven cavity. Both variants offer a mixed cooktop comprising gas, griddle and induction.

Complementing the cookers, the Portofino rangehoods come with a new V-Condense system featuring an angled design and reservoir to collect and naturally evaporate water, to significantly reduce condensation. Other features include Autovent 2.0, touch controls with white backlight, professional stainless steel filters, brushless motor and 24-hour air cleaning function.

Built-in electric barbecues

Smeg introduced an innovative approach to grilling and barbecuing with the new Smeg electric built-in barbecues, available in 60cm (single element), 90cm (double element) and 120cm (triple element) versions. A modular design, finished in stainless steel, offers a clean yet professional style for both outdoor and indoor use.

The electric heating element is tracked to the moulded underside of the grill plate to offer quick and even heat transfer, reaching high temperatures in minutes.

There are options for grill and flat plates both constructed of lightweight aluminum with non-stick coating. The grill plate is perforated for effective grease draining, while the flat plate has a uniform surface for teppanyaki cooking. The premium backlit knob control displays red LED lighting to indicate when the grill is heating up.

Made in Italy refrigeration

Smeg’s new range of premium integrated refrigerators, freezers and wine cellars are the company’s first collection in this category to be manufactured by Smeg and entirely made in Italy. The latest built-in products are designed to position Smeg in the luxury end of the refrigeration and wine cabinet market.

There will be four sizes available in integrated refrigeration – 36-inch (91.5cm), 30-inch (76cm), 24-inch (61cm) and 18-inch (46cm) – with a traditional bottom mount configuration to roll out first. Key features include a built-in water dispenser and ice maker, fully adjustable shelving, and an interchangeable door hinge.

Smeg team: Chris Horne, Romina Becerra, Jacqui Clarke, Wayne Campbell, Gabriele Flisi, Emer Zavaroni & Nick Elgin.

VIVOscreen displays, currently available on Smeg ovens, will also feature inside the Smeg refrigerators with the same user interface, allowing more information and functions to be shown, for more intuitive operation.

In wine cabinets, there will be 24-inch (61cm) and 18-inch (46cm) models that feature three independent temperature zones as well as fully extractable shelves and a wooden tray for easier handling and organisation.

Following the success of the Linea and Dolce Stil Novo built-in 45cm and 60cm wine cellars, 88cm and 178cm wine cellars were also showcased. Both featuring a neutral aesthetic, the new 88cm built-in wine cellar can hold up to 40 bottles and the 178cm built-in can hold up to 83 bottles.

With two independent temperature zones and cooling circuits, wines can be aged or stored at consistent temperature and humidity levels. Positioning the bottles is easy thanks to the housings that provide ample storage for bottles with different diameters and heights.

Layered eclipse black glass panels provide protection from solar light and UV rays and an ultra-quiet cooling system keeps vibrations to a minimum. A high precision electronic control system keeps the set temperature constant, even when the external temperature varies. The Smeg wine cellars can be set between 5°C and 20°C and maintain a humidity level of between 60% and 80%.

The 88cm wine cellar has been designed for modular combination with other Smeg built-in appliances such as ovens, blast chillers and sommelier drawers. The 178cm wine cellar is equipped with built-in sommelier drawer for storing accessories such as the drip stopper, pouring spout, corkscrew with champagne pliers and specific corks for red and white wines. A dedicated side compartment allows opened bottles to be stored upright, or for glasses to be cooled before serving.

Advanced technology includes the electronic E-motion opening system, which automatically unlocks the door when the glass panel is touched. In addition, cold LED lighting ensures perfect visibility on all shelves, while helping maintain a constant temperature.

“FOLLOWING THE SUCCESS OF THE LINEA AND DOLCE STIL NOVO BUILT-IN 45CM AND 60CM WINE CELLARS, 88CM AND 178CM WINE CELLARS WERE ALSO SHOWCASED.”

Smeg electric built-in barbecue.

Smeg Portofino cookers in new matte colours: Canyon Red, Sage Leaf, Storm Blue and Moonlight.

Inside Smeg's new wine cellar.

Smeg Made in Italy built-in refrigeration and wine cellars.

Whirlpool unveiled its refreshed W9 Series oven line-up, which will roll out in a new colourway, Star Dust Grey. The control panels are updated with a 3.5-inch colour TFT with photorealistic making it more intuitive and easier to use. 6th Sense technology – Whirlpool’s version of AI – is built-in with over 60 recipes available.

“For example, to cook a roast chicken, select 6th Sense, choose chicken and enter the weight, then the oven tells you what level to put the chicken on and you just need to press start. From there, the oven takes complete control of the cooking process, constantly monitoring and adapting the temperature and alerting you when the food is ready,” Whirlpool director of sales and marketing for Oceania, Liam Bryers told Appliance Retailer

“Another example is cooking a leg of lamb. You can select the level of ‘doneness’ – whether it’s medium rare or well done – and if that’s how you’d like the meat cooked every time, you can store it in favourites and the oven will automatically remember your preference.”

On average, an oven can take up to 12 minutes to reach 200 degrees Celsius but with Whirlpool’s Ready to Cook function, the oven no longer needs to pre-heat before cooking. Thanks to a new baffle design, with the Cook Four function, households can cook four different foods at the same time with no flavour transfusion because of the way the air moves around the cavity. A new pizza function can heat the oven to 310 degrees Celsius in 16 minutes and then cook a pizza in seven minutes.

“Unique to Whirlpool is the MultiSense probe that’s selfsupporting which means it can be used for liquids or lasagnas and not just meat because it stands up on its own. Most probes only have one point that it senses but the MultiSense probe has four points to constantly monitor and adapt. Whirlpool also offers four levels of steam – 25%, 50%, 75% and 100% - with the ability to control the amount of steam being used.”

Induction cooktops

Whirlpool introduced the i300 induction cooktop, a completely new platform built to cater to the induction market with a unique function called Heat Control with eight pre-set modes in degrees, not power levels.

The cooktop has sensors that constantly monitor and adapt the temperature and with a redeveloped coil and heat control, temperature fluctuations are significantly minimised. The 3.7kW booster function allows 2L of room temperature water to boil in just two minutes.

“Clean up is simple using hot soapy water. Whirlpool CleanProtect is a special coating embedded into the glass which means it won’t lose its shine over time and it won’t get the halo effect.”

Built-in dishwashers

Whirlpool will launch the Leonardo built-in dishwasher range to complement the freestanding Da Vinci dishwasher range.

“With the Leonardo built-in dishwasher range, we want to take the conversation away from place settings and instead talk about the dishwasher in the way households want to use it with maximum flexibility,” Bryers said.

“With MaxiSpace, these dishwashers are tall tub machines which can fit 32cm plates in the bottom rack, making it one of the biggest on the market and giving consumers more room to accommodate larger dishes.

“In the back of the machine, we have developed a special mechanism to control the water pressure of the water jets, which are 60% more powerful than traditional spray arms. With PowerClean Pro, consumers no longer need to pre-rinse or pre-clean dishes before putting them in the dishwasher.

“Auto Door Open automatically opens the door at the completion of the cycle. Taking this a step further, there is a display that indicates the remaining time of the cycle.”

Whirlpool doubles down on premium KITCHEN APPLIANCE portfolio

Andrea Gunn (Arisit), Liam Bryers (Whirlpool), Andrew Yu (Whirlpool), Simon Taylor (Arisit) & Rachael Williams (Arisit). Whirlpool Leonardo built-in dishwashers.

“THE SOFIA PROFESSIONAL IS THE FIRST 60-INCH FREESTANDING COOKER WITH A SINGLE GLASS CERAMIC HOB.”

Fulgor Milano celebrates 75-year anniversary

The Fulgor Milano brand is celebrating 75 years of premium quality appliances made in Italy since 1949. The brand nurtures its deep heritage, crafting and producing appliances that surpass the utmost standards of quality, performance and design. As a pioneer of aesthetic and functionality trends, Fulgor Milano has achieved significant success in North American and international markets.

At Eurocucina, Fulgor Milano unveiled its latest innovation, the Sofia Professional 60-inch (150cm) All Glass range with eight induction zones, making it unique in the market, providing cooks with more space and advanced functionality. It is the first 60-inch freestanding cooker with a single glass ceramic hob. Two 30-inch (76cm) pyrolytic ovens are equipped with soft close doors, double ventilation and telescopic racks. Another model in the Sofia Professional range delivers seven induction zones and teppanyaki plate and two ovens – one 24-inch (60cm) and one 36-inch (90cm). There is also a 48-inch (120cm) All Glass induction cooktop with seven cooking zones and intuitive knob control.

Fulgor Milano also showcased its ENOVA Line cooktops with the option to customise the colour and control knobs and the ARIA+ Cooktop offering maximum efficiency with a sleek glass design, four cooking zones featuring a bridge element and multi-function touch control system with 10 power levels and integrated ventilation system.

The Fulgor Milano Cluster collection of ovens seamlessly integrate functionality and design. A highlight of the collection is the Atmos steam oven which merges steam functionality with conventional cooking methods.

STEEL debuts three-in-one freestanding cooker and new outdoor kitchens

STEEL unveiled the Enfasi Mistral, its first freestanding cooker that combines an oven, a cooktop and an advanced downdraft ventilation system in one product, available in 90cm and 100cm. The high-performance (700m3/h) and low noise (maximum 63dB) brushless engine instantly captures steam and odour with four speeds, slide controls and an off-timer. The 91L oven is powered by the patented double inverted ventilation system INNVENT, which delivers even heat distribution in the oven, both vertically and horizontally on each level.

The controls of the four flex induction zones are positioned on the front of the cooker, allowing for more usable space. The enamelled steel grid and filters are easily removable for quick cleaning.

STEEL also delivered a new modular concept that allows customers to fully customise their outdoor kitchen and barbecue set-up.

The STEEL gea outdoor kitchen range is available in four pre-designed configurations with the choice of three different countertops and two finishes or can be completely customisable with the choice of sink and work units, barbecue tops and accessories including a pizza stone.

The pre-designed configurations include the Marmolada 3550mm with a sink unit, barbecue, work units and built-in rapid burner, the Brenta 3100mm with a sink unit, barbecue, work unit and built-in rapid burner, the Latemar 2000mm with a sink unit, barbecue and work unit and the Sella 1450mm with a sink unit, work unit and built-in rapid burner. The stainless steel kitchen units and BBQs are made from Aisi 316 marine-grade stainless steel.

STEEL gea outdoor kitchen.

STEEL Enfasi Mistral freestanding cookers.

Fulgor Milano Appliances president, Gianni Meneghetti with the Sofia Professional All Glass cooker.

LG confirms cooking launch for Australia

LG Electronics Australia is re-launching into the local cooking market with the roll out of a new range of ovens, cooktops, rangehoods and built-in dishwashers.

The flagship LG InstaView ovens feature the company’s InstaView technology, currently available on select LG refrigerators that allows users to knock twice on the glass to check on cooking progress without needing to open the oven door.

ProBake Convection technology delivers a direct and constant flow of hot air on each rack, ensuring each dish is cooked evenly. True Steam cooking is made possible with a dedicated steam generator that collects water from the internal tank and envelops food in a steam bath.

Users can choose between the 100% Steam mode or Steam Assist mode to adjust steam intensity. In addition to steam options, the ovens offer Sous Vide, Air Fry and Pizza modes.

Thanks to the EasyClean system, the oven can be cleaned in just 10 minutes utilising steam, without the need for detergents. The blue EasyClean enamel coating makes water penetrate under the dirt which requires a simple wipe of the oven at the end of the clean cycle.

LG smart ovens are compatible with the LG ThinQ app to pre-heat the oven, set the timer and monitor cooking, deliver automatic diagnostics, download or create new recipes, and more.

“We will launch a full suite of ovens available in matte black and black steel. The ovens are already available in some European markets, so we are taking learnings from the global launch so far,” LG Electronics Australia general manager of home appliances, Frank Malcaus told Appliance Retailer

“There will be the Series 9 ovens with full steam technology in matte black and Series 7 ovens with steam assist technology in black steel at launch, which will be followed by the more affordable Series 5 ovens in stainless steel at a later time.

“Our flagship Series 9 oven models offer premium features including touch screen displays, full telescopic rails, soft close doors, meat probe, steam technology and pyrolytic cleaning. To complement the ovens, we will be launching a matching builtin microwave oven and multi-function microwave oven with a warming drawer.

“We will also bring LG induction cooktops with downdraft ventilation and rangehoods to Australia at a later time, as well as a full line-up of built-in dishwashers with the same technology available in our current range.”

Miele makes a return to Eurocucina in 2024 after six-year break

Miele made its return to Eurocucina 2024 in Milan –following a six-year hiatus from the fair – as it celebrates its 125th anniversary this year.

Under the motto, ‘The Pulse of Every Kitchen’, products were presented across three core themes – 125 years of Miele, smart home and sustainability – spanning almost 1,000 square metres, which incorporated an ‘Ignition Gate’ with light installations at entry.

Miele unveiled two new colours – Pearl Beige and Obsidian Black Matt – for its handleless ArtLine built-in appliance range. Pearl Beige is a warm blend of grey and beige, while Obsidian Black Matt responds to the growing trend for matt surface textures.

ArtLine models are based on Miele’s Generation 7000 built-in appliances with full-surface glass fronts and integrated displays. In place of handles, the appliances can be opened by touch made possible by a sensor button integrated into the control open – also known as Touch2Open. This unlocks the door using a motor which then slides down with a soft close action. The ArtLine range includes ovens, steam ovens and microwave ovens, as well as built-in fully automatic coffee machines, warming drawers, vacuum drawers and built-in wine cabinets.

Frank Malcaus & Jun Lee (LG).

The theme on the Miele stand was ‘The Pulse of Every Kitchen’.

Miele Pearl Beige ArtLine built-in ovens and coffee machine.

ASKO delivers full suite of appliances

‘Attention to Detail’ was the theme for ASKO as the brand showcased its latest appliances and hosted live cooking and wine pairing events featuring Michelin Star chef, Tom Aikens, and World’s Best Sommelier award winner, Andreas Larsson, among others.

ASKO sales director, Rob Butchatsky told Appliance Retailer, “We were pleased with Eurocucina 2024 and are grateful for the time spent with our retailer partners and thank them for their support at the show. The event afforded us with a great opportunity to showcase our newly launched products recently introduced into the Australian market and those close to launching later this year including our Gas on Glass cooktops, Duo Fusion cooktops and Titanium laundry range.”

Products on the ASKO stand included the DW60 dishwasher range featuring ASKO’s UV Cleanse mode that eliminates up to 99.99999% of bacteria, fungi and viruses even when using a low temperature program

“THE NEW COIL SYSTEM DELIVERS 50% MORE AVAILABLE SPACE FOR COOKING.”

such as Eco mode. Energy consumption is further reduced by the brushless motor and new filter system, while the Auto Dose system automatically adjusts the amount of detergent.

The ASKO Celsius°Cooking™ system was also on show, enabling home chefs to avoid undercooking, overcooking or overboiling. The system features one of ASKO’s Premium induction hobs or Elevate hood-in-hob with integrated extractor fan. It also includes the Celsius°Cooking™ Probe, the smart cookware Celsius°Cooking™ Chef’s Pot and the Celsius°Cooking™ Frying Pan, which communicate with one another via Bluetooth.

ASKO Wine Climate Cabinets were also on display. As fully connected devices, they incorporate a camera, connect to the Vivino database and ConnectLife app. The user interface can identify wine bottles using the Vivino database and store information regarding tasting, storage, readiness to drink and more.

Samsung presents AI induction cooktop

Samsung showcased its latest induction cooktop featuring a new coil system and an enhanced nonscratch surface.

“The Samsung 80cm Smart AI induction cooktop uses a new induction coil which means more of the cooktop surface can be used for cooking,” Samsung vice president of consumer electronics, Jeremy Senior told Appliance Retailer

“The cooktop also recognises if you place a pot on level four in the right corner and move it to the left corner, the settings automatically pick up where you left off. The new coil system delivers 50% more available space for cooking compared to a traditional induction cooktop of this size. The enhanced non-scratch surface can withstand 1.5 times more

pressure than Samsung’s existing induction cooktops.

“The Built-in SmartThings functionality allows you to send recipes to the 7-inch TFT LCD display and screen, and have recipes read aloud or videos played on demand.”

Samsung also presented its Bespoke Series 4 to Series 7 built-in cooking line-up which has recently launched in Australia.

“Our Dual Cook Flex functionality allows you to cook two dishes simultaneously using different cooking methods or use the zones independently.

“In the Series 7 ovens, you can create recipes based on ingredients in the AI Family Hub French Door Refrigerator via SmartThings, which can then be sent to the oven.”

ASKO Celsius°Cooking™ system. ASKO hosted live cooking and wine pairing events.

Samsung vice president of consumer electronics, Jeremy Senior.

Samsung vice president of consumer electronics, Jeremy Senior.

OUTLOOK

Big screens

brace for boost from major sporting events in 2024

BY EMILY BENCIC

Overall, the TV market contracted slightly in the first quarter of 2024, yet remains in line with the five-year revenue average for the period, according to the latest data from GfK.

The drop was led by a sharp decline for OLED types following a record high last year. However, uplift from other segments such as Mini LED and large screen sizes (79-inch and above) cushioned the overall rate of decline.

As for soundbars, the overall market is in decline across most soundbar types compared to 2023. The product mix is slightly shifting to soundbars plus subwoofer and rear speakers, having multiple new products released in early 2023. Growing interest for this premium soundbar type is expected in 2024.

Market research provider, Euromonitor International has also seen inflation impact OLED TV sales, and expects this to continue for the next few years.

“An important limitation of this category is the lack of more budget-friendly OLED options. As consumers become more aware and cautious of their spending, so are they with their decision to buy an OLED TV in comparison with significantly cheaper LCD TV products,” research analyst, Icey Huang said.

Major sporting events help drive Australians to watch more content on their TVs. “Last year’s Women’s World Cup gathered a good market response and this year, the Olympics will be a must see for most of the population, allowing brands to take advantage of the occasion and use it in their marketing campaigns.”

Since 2023, legislation has been in process about new regulations to improve visibility of Australian open-air channels through the TV’s main menu. The Consumer Electronics Supplier Association (CESA) has expressed concern about this matter, stating it would incur additional costs for designing TVs specifically for the Australian market, potentially slowing down the process and increasing costs.

“At the same time, this legislation may change the way Australian consumers choose a TV, as new requirements would differentiate the offer. This is an ongoing process; new steps must be taken to establish this change, but it is necessary to take this into account because it could influence change in market behaviour,” Huang said.

The category is also set to become even more competitive with offerings such as AI-driven features that enhance video and sound quality setting apart TVs.

“We make it our mission to set the benchmark for Australian entertainment in the home and give more choice when it comes to the best viewing experience available.

”

HISENSE

Gideon Lui Head of Marketing – ANZ

The rise of streaming services is a trend being closely monitored by Hisense knowing that twothirds (66%) of Australians reported watching streaming services in a recent Media Content Consumption survey.

In addition, a Television Consumer Survey released by the Social Research Centre shows that the most common reason for new TV purchases was to upgrade or keep up with new technology (39%) with replacing a broken device ranking second.

“At Hisense, we believe in giving Australians a premium viewing experience and delivering outstanding value. Through Mini LED technology, a prominent feature of our range that delivers incredible image quality and fantastic colour control, we make it our mission to set the benchmark for Australian entertainment in the home and give more choice when it comes to the best viewing experience available,” Gideon Lui said.

Hisense recognises the importance of its retail partners in communicating brand messaging and key values and the instrumental role they’ve played in the company’s recent upward trajectory.

“Through our continued partnership with our key retailers, we look forward to working with them on upcoming promotions and POS displays to celebrate major milestones this year and continue to put Hisense front of mind for customers,” Lui said.

From a marketing perspective, Hisense’s goal in 2024 and beyond is to help customers understand ‘why’ Hisense just makes sense through its product offerings that meet the demands of everyday Australians.

“We remain committed to delivering quality, innovative and convenient products. In 2023 we refreshed our brand messaging to ‘Just Make Sense’, where we maintain the belief that users shouldn’t have to decipher complex jargon to understand what they are purchasing.

“An ongoing part of this strategy is to bring exciting innovation revealed at CES to shelves promptly, with products like the C1 Tri-Chroma Laser Mini Projector and U7NAU and U8NAU TVs already available, with each playing an important part of our evolving family of devices.”

This year, Hisense is continuing collaborative relationships and sporting sponsorships with the UEFA EURO and NRL and NRLW competitions.

“We’re excited to welcome Manuel Neuer –goalkeeper for the Bayern Munich football club – to team Hisense as a global ambassador for the ‘Beyond Glory’ campaign. We will continue to work closely with our retail partners to ensure these campaigns and upcoming promotions are brought to life and are confident our 2024 TV range will deliver the best seats in the house.” AR

Hisense U8NAU ULED TV

` 1,000 dimming zones and up to 2,000 nits of brightness

` New solar remote

` VIDAA U7 operating system

` ConnectLife-enabled

` Available in 65-, 75- and 85-inch

RRP: From $2,699

Embark on a visual journey with our 2024 range, showcasing cutting-edge QD Mini LED technology and expansive larger screens. Immerse yourself in unparalleled clarity and vibrancy, redefining your viewing experience like never before.

QLED PRO

TCL

Jason Carrick General Manager – Sales

As cost of living puts pressure on wallets, consumers are increasingly looking for value for money, which includes investing in technology that provides a greater experience, according to TCL’s Jason Carrick.

“TCL is seeing this at all levels of the TV category – from the best value premium Mini LED to the most affordable TV on the market. Everyone is looking to get more bang for their buck,” he said.

With immigration on the rise and an ongoing investment in some of Australia’s biggest sporting events, TCL anticipates further growth in 2024.

“The category may find it tough to achieve unit growth, but there will be a push to ensure TCL sees value growth by offering more premium value options to the consumer. By offering higher-end

“

TCL is making a significant investment in retail stores around the country with the roll out of brand walls and premium gondolas to better showcase its TVs.

TCL 115-inch X955 QD Mini LED TV

` New Mini LED technology delivers more precise lighting and enhanced contrast between colours and black

` Higher peaks of brightness

` More local dimming zones

` Google TV operating system

` Improved audio with TCL’s built-in 2.1.2 channel Dolby Atmos sound system

RRP: $29,999

products with added features and superior quality, TCL can potentially capture more value from each sale, even if unit growth remains slow.

“This strategy often involves a careful balance of innovation, marketing, and pricing to attract consumers willing to pay a premium for perceived benefits. It also requires a deep understanding of consumer preferences and market trends to ensure that the premium options align well with demand.”

TCL is making a significant investment in retail stores around the country with the roll out of brand walls and premium gondolas to better showcase its TVs including super large screens.

“We’ve also invested in new partnerships including the Melbourne Renegades Cricket Club, the Formula One Australian Grand Prix, and Australian Football League — along with our continued partnership with the Melbourne Cricket Club. This puts the TCL brand in front of the consumer throughout the year,” Carrick said. AR

ANKER INNOVATIONS

Gaspar Xie

General Manager – ANZ

While Australian consumers eagerly adopt the latest technology, Anker Innovations has noticed a cautious approach to spending.

“Nevertheless, purchases have continued at a healthy rate and we anticipate a surge in demand during the second half of the year with greater optimism. Consumers are increasingly turning to digital resources to inform themselves about the latest offerings and value propositions,” Gaspar Xie said.

Major sporting events, like the AFL and rugby league grand finals, along with the Commonwealth and Olympic Games, typically drive increased demand.

“With interest rates stabilising, and talk of possible rollbacks, we’re anticipating a rise in consumer confidence and a corresponding boost in sales towards the end of 2024.”

Anker Innovations is committed to building brand awareness and familiarity for the unique selling points in Nebula home entertainment products.

“Our strategy emphasises delivering impactful point-of-sale solutions with messaging that communicates our brand and product strengths. Additionally, we utilise interactive display units to amplify our in-store presence. Ensuring retail staff are well-informed and equipped to convey essential selling points to potential customers remains a key focus for us,” Xie said. AR

JBL Bar 1300 Soundbar

` 11.1.4 channel set-up

` 1170W output power

` True Dolby Atmos with six upfiring speakers and DTS:X

` Surround sound with detachable wireless speakers

` Built-in Wi-Fi plus AirPlay, Alexa Multi-Room Music and Chromecast built-in

RRP: $1,999

HARMAN INTERNATIONAL

Amrit Lall

Product

Manager – Consumer Audio

Nebula Mars 3

Air Projector

` 400 ANSI lumens brightness with 1080p resolution

` Built-in battery supports 2.5 hours of playtime

` Immersive sound with two 8W Dolby Digital audio speakers

` Portable design and three second set up

` Google TV operating system

RRP: $1,299

Over the last 12 months, there has been a clear trend towards Dolby Atmos capable products, especially those with separate rear speakers, which has seen the JBL soundbar range continue to take share in this segment.

“While the market has been relatively flat, we are seeing some signs that it may start to move towards growth again,” Amrit Lall said.

“JBL has been developing and implementing new marketing material and IDUs. Our new display solution for our Authentics range has widely been regarded as best in class.”

JBL consistently works within a 360-degree marketing framework to coincide retail training, product reviews, point of sale, print and digital campaigns with the launch of new product ranges. “JBL will be present in all key retail calendar events, as well as brand specific promotions.” AR

LG

Tony Brown

Marketing Manager – Home Entertainment

Over the past year, LG has seen a surge in athome entertainment in line with the release of blockbuster films and major sporting events.

“We’re seeing Australians increasingly seek big screen TVs that bring both the cinema and stadium feeling home,” Tony Brown said.

LG recognises 2024 as the year of entertainment and as Australians gear up for these moments, demand for premium home entertainment technology continues to grow.

“Our 2024 TV line-up aligns with changing consumer preferences with the introduction of larger screen sizes including the 98-inch QNED89 TV. Reflecting our commitment to making premium technology accessible to more Australia, we’ve launched select 2024 models at prices 20% less than our 2023 launch prices.”

LG has introduced a brand ambassador program in select retail stores offering tailored demonstrations for the LG G and C OLED series and ultra large screens.

“We’re also expanding our Soundbar Switcher demonstration tool, highlighting the benefits and quality of our soundbar range.” AR

LG 98-inch QNED89 TV

` LG Quantum Dot and NanoCell colour technologies

` Alpha (α) 8 AI processor

` webOS Home Screen greets users with recommendations according to their tastes and Quick Cards categorise apps

` Re:New Program enables access to webOS upgrades for up to five years, starting from 2022 models

` Embedded AI Picture Pro, Dynamic Tone Mapping Pro and Million Grey Scale

RRP: From $5,499

Sony BRAVIA 9 Mini LED TV

` Sony’s brightest ever 4K BRAVIA delivers supreme contrast

` Expanded colour volume keeps images vivid and saturated even at high luminance levels

` Incorporates world’s first upward-facing beam tweeter in a TV and two frame tweeters

` Google TV brings together movies, shows, and more from across apps and subscriptions and organises them

` Pairing a BRAVIA TV with a BRAVIA Theatre soundbar delivers an unmatched audio visual experience

RRP: TBC

SONY Keisuke Tsuru

Head of Home Entertainment

Sony has continued to see increased demand not just for larger panels, but premium large screen sizes. This aligns with its new 2024 range with 10 panels of 75-inch or above in the BRAVIA 7, BRAVIA 8 and BRAVIA 9 line-up.

“Sony customers can experience true-to-life picture and surround sound made for movies in their living rooms,” Keisuke Tsuru said.

“We have incorporated ‘Cinema is coming home’ messaging into our point of sale and branding for both BRAVIA TVs and BRAVIA Theatre soundbars, creating consistency across our entire home entertainment range. We feel this message speaks to all Australians and what they want from their TV viewing experience at home.

“It’s also something only Sony can claim, being involved in every aspect of filmmaking from movie shoots and post-production editing to studio broadcasts and cinema screenings. Our specialist knowledge allows us to replicate the movie theatre experience in homes.

“With the simplified naming convention –BRAVIA 7, BRAVIA 8 and BRAVIA 9 – we’re making it easier for both customers and retailers to logically navigate through our range.”

Sony customers can enjoy up to $500 included value on Sony BRAVIA TVs with Sony Pictures Core by redeeming up to 10 premium movie credits and 24 months access to a curated selection of movies.

“We will also continue to support retailers to increase soundbar attachment with sales promotions throughout the year, especially new models BRAVIA Theatre Bar 8, BRAVIA Theatre Bar 9 and BRAVIA Theatre Quad.” AR

EPSON

Nathan Fulcher

Marketing

Manager –

ANZ

While Epson hasn’t reported any significant changes in purchase behaviour over the last 12 months, the company historically sees an uptick in sales ahead of major sporting events such as the Olympics.

“For that reason, together with cautious optimism in regard to market conditions, we are reasonably confident the home entertainment category will perform well in 2024,” Nathan Fulcher said.

Laser projectors are the hero product for Epson and Fulcher believes it’s important for customers to see them in action to truly appreciate the size and scale of the experience.

“We work closely with specialist retailers to showcase the technology in dedicated home theatre demonstration spaces that aren’t always available in other retail stores. If customers are even remotely considering a big screen entertainment option, we strongly recommend seeking out a dedicated demonstration space for the full experience,” he said.

Epson has increased its activity with the influencer community to promote the gaming capabilities of models like the EH-TW6250 which boasts 4K output and low input latency.

“We continue to promote the benefits of Epson projection technology, which we continue to refine and improve, to maintain our position as a market leader. Technologies such as 4K PRO-UHD, 3LCD, laser light sources and onboard smart media players continue to enhance the large-screen home entertainment experiences,” Fulcher said.

“Watch this space for more exciting product news and sharp promotional deals, especially ahead of the holiday season.” AR

Yamaha True X Wireless Surround Sound System

` HDMI eARC

` Bluetooth connectivity

` Support for Dolby Atmos surround sound

` Wireless rear speakers switch into portable Bluetooth speakers for up to 12 hours of listening

` Compatible with Spotify Connect, AirPlay 2 and Tidal Connect

RRP: $1,599

Epson EH-TW6250 4K Projector

` 4K PRO-UHD for 4K picture output

` Dedicated image and HDR processors for 4K

` Low input lag for gaming

` Smart media player included

` Project up to 500-inches on virtually any wall or screen

RRP: $2,099

YAMAHA

Dale Moore

Marketing Manager – Audio B2B & B2C

Due to significant competition and impact of interest rate rises and cost of living pressures, the entry point of the home entertainment category has been challenging, according to Yamaha.

“As a result, purchasing in this segment has slowed. Conversely at the premium end of the market, we are seeing strong results, demonstrating that there are still many unaffected – or positively affected – from the interest rate rises,” Dale Moore said.

“Major sporting events such as the Olympics are expected to help drive some optimism, but due to ongoing economic challenges, they are unlikely to turn the category around.”

Yamaha has rolled out new displays for its flagship soundbar system and continues to enhance product presentation in retail stores. “Concurrently, we are always working on building awareness and demand to drive foot traffic to stores. We are also looking to enhance our digital presence.” AR

“ Sales strategies need to adapt to this cautious consumer behaviour, emphasising value propositions as consumers wait for the right deal before purchasing. ”

PBing Lee

Simon Baltsas

urchase habits in the audio visual category have changed significantly in the last year, according to Bing Lee merchandise manager, Simon Baltsas, with a shift from high demand during the pandemic to reduced organic demand now.

“The current economic climate, marked by inflation and mortgage stress, adds complexity. Sales strategies need to adapt to this cautious consumer behaviour, emphasising value propositions as consumers wait for the right deal before purchasing,” he told Appliance Retailer

A phase of strategy re-set and consolidation is currently underway in response to the current economic trajectory.

“Optimism is pinned on easing inflation and dropping interest rates, which could boost consumer discretionary spending, especially in

the audio visual category. For now, deal-centric and value-driven marketing campaigns will likely guide consumers toward purchase decisions. The Paris Olympics is also likely to provide an uplift in consumer demand in June and July,” he said.

The large screen segment remains the most popular for the category as pricing tends to erode with the shift towards bigger screen sizes. In addition to size, value, technology and aesthetics are also high on the consideration list.

“We know this isn’t our customers very first TV, so they are naturally looking for an upgrade or replacement for what’s already in their household. Whether they are looking to upgrade to a larger screen size, better display technology such as 8K, or simply a better value proposition, these factors are all key to the ongoing success of the category for the market.” AR

FROM THE FLOOR

Air Treatment

AIR PURIFIERS | DEHUMIDIFIERS

Innovation from Philips driving clean air with more powerful, smaller and quieter designs.

OUTLOOK

Weather conditions influencing category sales trends

BY KYMBERLY MARTIN

The air treatment market has experienced a downturn in the past 12 months, heavily impacted by extreme weather events like bushfires and heavy rainfalls. The wet weather during the last La Niña cycle has led to a huge sales spike in dehumidifiers sales, the latest data from GfK shows. Drier weather conditions have reversed the impact and dehumidifier sales have slipped into a year-on-year decline. One of the few sub-segments showing a revenue increase is multifunction cleaners that provide multifunctional usage such as cleaning, cooling and heating.  According to global market trends, the air purifier market is predicted to grow at a CAGR of 7.1% from 2024-2030. Factors driving this growth include rising instances of airborne diseases, pollution levels in urban areas and increasing health awareness.

“

Philips is introducing new products in the second half that meet the current needs of consumers considering air purifiers that are smart, quiet and offer big performance.

”

VERSUNI

Susan Rogic

Consumer Marketer – Home Life ANZ

“As awareness of air quality increases, consumers are understanding the benefits of investing in an air purifier as an additional tool they can use in providing a safer and more comfortable living environment at home,” Susan Rogic said.

“Apart from value for money, three main factors influence consideration before purchase: design, noise level and energy efficiency. Consumers are looking for quiet, powerful and smart performance from an air treatment device to help alleviate allergy symptoms and make life less complicated by reducing the number of tasks they need to do to take care of their family,” she said.

Key drivers that interest consumers in air treatments product revolve around removing pollution and allergens from the air that pose challenges with health and wellbeing.

The National Asthma Council of Australia estimates that 2.6 million Australians, or one in nine, reported having asthma, while 20% experience allergy symptoms such as sneezing, sniffling and itching. Approximately 69% of households have a pet and one in five people experience pet allergies.

Philips 3200 Series Air Purifier

` Covers up to 135m2 (CADR 520m3/h)

` Double-fan technology

` Quiet operation even at maximum turbo power with SilentWings technology

` Three-layer HEPA NanoProtect purification captures particles as small as 0.003 microns

` Connected with Air+ app

RRP: $499 (Available September 2024)

When it comes to improving air quality indoors, prevention is key, she said, and Philips offers a range of solutions to help reduce allergy triggers and make breathing easier at the touch of button.

“Technologies that enable real-time, numerical feedback on your indoor air quality for continuous monitoring like Philips AeraSense are user friendly ways to help consumers.

“We are excited about the outlook for 2024.

Philips is introducing new products in the second half that meet the current needs of consumers considering air purifiers that are smart, quiet and offer big performance for cleaner air in a design that suits modern decor.” AR

New, powerful, compact and quiet air purifiers from Philips

“

When it comes to education, we tailor subcategory messaging for purifier, dehumidifier and humidifier, across all customer facing touchpoints.

Breville Smart Air Viral Protect Max Purifier LAP608

` Large room coverage up to 138m2

` Clean air delivery rate up to 530m3/h

` Advanced four-stage air purification system with antiviral HEPA-13 protection

` Sensair system with real-time visual feedback on air quality

` Monitor and control air quality with Wi-Fi via the Breville Home Connect app

RRP: $649

BREVILLE

Natasha Del Rosario Senior Category Manager

More consumers are willing to invest $700 or more in the air purifier category and design is becoming an important decision factor for purchases across all subcategories, according to Breville.

When it comes to key drivers, multifunctionality heads the list followed by price, room size and modern design.

“When it comes to education, we tailor subcategory messaging for purifier, dehumidifier and humidifier, across all customer facing touchpoints, including POS, in-store stands and online, relating each one to everyday encounters such as sneezing, trouble sleeping and mould,” Natasha Del Rosario said.

“This helps retail staff to articulate product benefits as well as connecting customer pain points with product solutions.”

Air purifiers will remain the fastest growing subcategory, she said. AR

New, powerful, compact & quiet

Air purifiers from Philips

When it comes to air purifiers, only Philips has unique double-fan technology* with SilentWings and 3-layer NanoProtect HEPA filter technology to capture 99.99% of the smallest particles (0.03 microns) for protection from viruses, pollutants or allergens.

Coming September 2024

“

The primary goal is to acquire products that efficiently tackle air quality concerns, whether related to allergens, humidity levels, or odours. ”

DE’LONGHI

Sarah Knox Marketing Manager

The air treatment category has witnessed significant expansion in the last year, characterised by an influx of brands and products across various price points, from mass-market offerings to sophisticated high-end and industrial solutions, Sarah Knox said.

“This proliferation equips consumers with an extensive array of choices and access to abundant information, empowering them to make more informed purchasing decisions tailored to their specific needs.”

Consumers seeking air treatment products, such as dehumidifiers, prioritise several factors including effectiveness, coverage area, noise level, and energy efficiency. “The primary goal is to acquire products that efficiently tackle air quality concerns, whether related to allergens, humidity levels, or odours. Considerations also extend to the product capacity to cater to the size of the intended space, ensuring optimal air purification and humidity regulation.

“To effectively integrate educational initiatives into sales training and retail communication regarding dehumidifiers, our focus at De’Longhi revolves around cultivating a deep understanding of product features, addressing consumer needs, and emphasising key selling points. We employ techniques such as demonstrations and educational resources to empower retail staff in engaging customers and delivering well-informed recommendations, enhancing the overall customer experience,” she said.

Market opportunity lies in proactively meeting consumer demand, both online and in physical stores, especially during seasonal peaks. Also educating consumers that products like

De’Longhi Tasciugo AriaDry Pure 21L 2-in-1 Dehumidifier and Air Purifier DDSX220WF-WH

` Correct humidity levels in any room in any season

` Neutralises bacteria and allergens while removing excess humidity

` Removes up to 21L of excess moisture in 24 hours

` Wi-Fi connection to iOS and Android systems

` Easy to move with integrated handles and castors

RRP: $649

dehumidifiers have features such as laundry drying modes that can have benefits outside of weather triggers.

“Additionally, the key lies in equipping sales teams with the knowledge and skills necessary to match the right product with the right consumer, thereby maximising sales potential and fostering long-term customer satisfaction.”

The air purification category is poised for continued growth in 2024, fuelled by an increasingly educated consumer base and wider product accessibility. “With more consumers recognising the importance of air quality, coupled with advancements in technology and product innovation, we anticipate further expansion of the market and greater adoption of air purification solutions.” AR

MITSUBISHI ELECTRIC

Jessica Millard

Marketing & Communications Manager

The Mitsubishi Electric Healthy Home Trends Report reveals that Australians are concerned about indoor air quality. However, purchasing air treatment products tends to be reactionary, and as spring comes around, there has been a rise in demand from areas with high pollen loads, and during extended periods of hazard reduction burns generating smoke, according to Jessica Millard.

“Extended periods of damp weather and areas with high humidity have also seen an increase in demand for dehumidifiers,” she said.

Consumers are also more aware of the quality of the air in their homes. The Mitsubishi Electric report found that 54% of Australians are more cautious about bacteria in their homes and 56% are concerned about particles and hidden contaminants, such as dust, in the air in their home. The study also found that 22% have mould in at least one room, while slightly fewer, 17%, have at least one room with dampness present.

“With a significant number of Australians working from home, there is an increasing demand for air conditioning and air treatment products to improve comfort and air quality.

“A key aspect of the retail training we provide is educating staff on the benefits of premium Made in Japan quality products. This includes long lifetime HEPA filters, which don’t require the customer to replace the filters every six months.

“To assist retail staff, we have developed POS display plinths that clearly communicate the key selling features of our air purifier and dehumidifier to potential customers. The display provides an opportunity to provide consistent sales messages to customers and new staff.”

Another POS option for retail stores is the Mitsubishi Electric air purifier and dehumidifier cartons that are designed to carry key selling features and benefits that work as silent salesperson for browsing customers and prompters for floor staff.

“Our key message for Australians who are sensitive to allergy triggers such as pollen or outside air pollution is that it’s not always practical to ‘just open the window’. It takes an air purifier with a HEPA filter to reduce the pollen load or other airborne contaminants from the home or workplace.”

Millard said ongoing retail staff training is critical to the growth of the category, particularly around expanding usage outside ‘typical use’ cases. “For example, high-quality air purifiers with PM2.5 monitoring are a great partner product in homes with wood heating, as they can remove fine airborne particles and contaminants before they land on furnishings and get inhaled.”

Dehumidifiers can be used all year round, not just during the rainy weather, as those with a laundry function, such as the Mitsubishi Electric MJ-EV38HR-A, work well at drying delicates and other clothing that can’t go in the dryer.

“As consumers become more aware of airborne allergy triggers, the market for air purification products will continue to grow. Economic pressures such as the rising cost of living will be a challenge to potential sales growth, however, with education, consumers can make an informed decision.” AR

Mitsubishi Electric Air Purifier MA-E85R-A

` Auto cleaning with pre-filter

` High performance HEPA filter

` High precision PM2.5 and odour sensors

` 508m3/h clean air delivery rate

` Multidirectional airflow

RRP: $1,199

“

CDB GOLDAIR

Nicole Kragten Product Manager

“Over the past year, we have observed changes in consumer behaviour in the air treatment category in Australia. Demand for the Winix air purifiers has continued to rise, primarily driven by concerns regarding air pollution, allergens and indoor air quality,” Nicole Kragten said. “There is a trend to the adoption of smart technology and environmentally sustainable options along with the increasing dominance of online shopping.”

Technological advancements, including smart sensors and energy efficiency, attract consumers looking for effective and convenient solutions for indoor air quality concerns. With smart Wi-Fi apps, individuals can now track the performance of their air purifiers in real-time, similar to how they can monitor other devices like home security systems or Wi-Fi networks.

Ausclimate and Winix collaborate with Sensitive Choice, Healthy Homes TV Show, and Low Tox Life educator, Alexx Stuart to offer comprehensive solutions for indoor air quality.

Winix Zero+ 360 Five-Stage Smart Air Purifier with PET Filter

` Smart app with Wi-Fi for tracking indoor and outdoor air quality

` Pet filter captures pet dander, collects pet hair and absorbs odours

` Auto smart sensors adjust dust, light and odour in the air

` Smart air quality display indicates air quality with four different lights

` Unit covers areas up to 100m²

RRP: $599

Consumers are increasingly interested

in air purifiers with Wi-Fi connectivity and sleek designs that fit perfectly into home environments.

”

“We are committed to educating retail staff through various initiatives such as retail nights, presentations, and training sessions. Consumers are increasingly interested in air purifiers with Wi-Fi connectivity and sleek designs that fit perfectly into home environments. By addressing these key factors, Winix can meet the changing preferences of consumers, which will drive sustained sales growth in the air purifier industry,” she said.

“The air purification category is expected to grow in 2024, as consumers continue to prioritise health and wellbeing in their indoor environments. Winix plans to strengthen education in the category for both online and in-store channels, providing informative resources and personalised guidance, leveraging social media, blogs, email newsletters, and training retail staff.” AR

BBQ & Alfresco

BARBECUES | OUTDOOR KITCHENS

Making the most of the outdoor dining trend

BY KYMBERLY MARTIN

As household budgets come under pressure from economic conditions entertaining at home has become more popular and having a BBQ elevates the outdoor dining experience, with design now a key influencer to purchase, along with functionality and versatility.

There is also a trend to greater cooking options for creating outdoor meals with pizza ovens, smokers, grills, rotisserie and add-ons like side burners and storage units. One of the big growth areas gaining traction, not just in Australia but globally, is the outdoor kitchen with appliances such as rangehoods and refrigerators boosting growth with consumers getting advice from designers and garden specialists.

Barbecues are synonymous with the Australian way of life with a Canstar Blue survey revealing that 34% of respondents prefer to cook outside on a BBQ, rather than in the kitchen. In the latest ‘Most Trusted Brands’ annual survey by Reader’s Digest, Weber was the winner of the BBQ category and ranked 11 in the overall top 15 Most Trusted Brands in Australia.

“Selling based on price is not always the answer; up selling to a quality product benefits all in the long-term. ”

EUROLINX & WORLDWIDE APPLIANCES

Daniel Bertuccio Marketing Manager

“The BBQ market has been consistent over the past 18 months as we continue to experience steady growth from the built-in BBQ trend to complement high quality landscape architecture. There are financial pressures, however, the consumers we are targeting are still committed to completing their outdoor oasis,” Daniel Bertuccio said.

“Customers are aware of what they can expect for what they pay for, and most are well researched with an idea of what they want. Performance and design are two key selling features, followed by quality, practicality and versatility,” he said.

“The Artusi brand and BBQ range are in partnership with renovation powerhouse, Three Birds Renovations and have a strong presence within their outdoor spaces. We plan our BBQ activity around the release of their projects as well as collaborations with other renovation personalities. Through our customer database we market directly to consumers and point them to our retail partners offering consumer promotions.”

Artusi Three Burner 80cm BBQ ABBQM2

` Made in Italy

` Marine grade stainless steel

` Approved for use within enclosed spaces

` High powered burners

` ‘Drop in’ style installation

RRP: $2,969

Bertuccio said alfresco spaces follow the same highs and lows as kitchen renovations with few exceptions. “It’s to be expected that more elaborate spaces are put on hold but when the market ebbs and flows these projects are re-engaged and we make up for the shortfall. It’s important to work with our partners to allow for these market changes. With freestanding BBQs it’s more an ‘on demand’ scenario that follows a seasonal pattern with purchase based on necessity, and the budget plays a more significant role in this decision.

“Our retailers are in a more consumer-facing position and we work together to meet the market and the end consumer in a mutual way that works for all parties. Selling based on price is not always the answer; up selling to a quality product benefits all in the long-term,” he said. AR

ELECTROLUX

Despina Sierra

Category Manager – Outdoor Cooking & Unilux Accessories

Since the pandemic, BeefEater has observed people spending more time at home and a growing interest in outdoor living spaces. The BBQ area is being transformed into a complete outdoor kitchen decked with built-in BBQ, rangehood, refrigerator, sink and storage.

“The BBQ scope has also broadened from traditional techniques to include new cooking methods including rotisserie, smoking, roasting and pizza baking. Side burners are another popular add-on, which is a great accompaniment to the BBQ and handy for preparing sauces and sides,” Despina Sierra said.

“Space is also an important consideration, particularly for those who love entertaining and need to cater to larger audiences. Power is another, with precise temperature control essential for speed, precision and consistent performance.”

A built-in BBQ allows full creative freedom to design a bespoke area that suits the aesthetics as well as delivering the best from the BBQ. There is the cart option if having all the handy features of a trolley is preferred, she said.

“Our new stainless steel outdoor kitchen furniture collection has just landed and showcases how quality design and premium commercial grade stainless steel can be paired with the BBQ of choice, whilst giving all the features needed for a seamless cooking experience year round. We have new point of sale material to showcase this. A national roll-out of new BBQ tool accessories is being supported with custom displays and POS.” AR

Sirius Drop In BBQ SIR-DG3101

` Infrared sear grill with high grade stainless steel teppayaki plate

` Stainless steel cooking grills

` Rotisserie included as standard with motor and accessories

` Deep hood for rotisserie and roasting

` LED internal lighting and backlit knobs

RRP: $3,699

ARISIT

Rachael Williams

National Sales & Marketing Manager –Specialist Brands

BeefEater 7000 Premium Series

BMF7655SA

` 17MJ cast stainless burners for even heat distribution

` Stainless steel vaporisers enhance flavour and reduce flare ups

` Elevated stainless steel cooking rack, together with the bonus 11MJ rear ceramic burner for additional cooking area

` Cast iron hotplates and split grills

` Illuminated LED controls and rear hood lights

RRP: $3,799 (built-in)

The average consumer is pulling the purse strings, looking for great quality at a great price, backed by relevant promotions, according to Arisit’s Rachael Williams.

“At Arisit, we have complementary products for BBQs such as Husky fridges, and externally we choose quality providers such as delivery subscription service, Butchers Crowd to further incentivise customers,” she said.

Building regulations are becoming stricter surrounding what can and can’t be installed in alfresco areas without necessary ventilation. “We work with government associations and have invested in technologies such as interlock systems and flame failure.”

With changes and discussions around gas, electric products are being requested more frequently, especially in commercial applications. “It’s important they perform as well as gas, are easy to install, and still hit an obtainable price point,” Williams said.

For residential settings, customers are looking for sleek design, powerful functionality and product longevity. “Built in or drop in appliances are increasingly popular. Cabinetry, whether out of the box or custom-made, is also being incorporated, alongside integrated fridges.”

Sales training focused on product installation is being supported by new point of sale and cooking demonstrations for Victorian customers. “Foot traffic is down, so we need to offer more to our customers and sales staff must understand that the outdoor area is just another room of the home.” AR

SHRIRO

Bruce Elder

National Sales Manager – Seasonal Division

In the last 12 months, the BBQ and alfresco category has witnessed significant shifts in consumer purchase behaviour particularly from the pizza oven segment, indicating a broader trend to outdoor cooking experiences, according to Shriro. Outdoor kitchen designs have also seen growth, reflecting a desire among consumers to create more versatile and comprehensive outdoor cooking and entertaining spaces.

“This trend towards multifunctional outdoor setups underscores an ‘entertainers shift’,” Bruce Elder said.

“Quality and design remain at the forefront of consumer decisions with a noticeable move to value-conscious spending and shoppers are increasingly timing their purchases to coincide with promotional periods such as Black Friday.” Features that are most valued by consumers include quality, design, ease of use, maintenance and innovation.

In recognition of this increasing interest in outdoor activities such as camping and picnicking, Shriro has expanded its offerings to include portable BBQ solutions like the CUBE 360. The company has also implemented a multifaceted

“

The category is expected to see a shift in consumer purchasing behaviour in 2024, with emphasis on value, durability, and informed decision-making. ”

approach to engage consumers and retail staff and enhance the in-store experience with comprehensive point-of-sale materials. In-store demonstrations are another key component of its strategy, offering live product activations that allow consumers to see the products in action.

“We place a strong emphasis on staff training and education, that covers product specifics, ideal customer profiles, and effective sales techniques.”

As household budgets become increasingly constrained, the BBQ and alfresco category is expected to see a shift in consumer purchasing behaviour in 2024, with emphasis on value, durability, and informed decision-making.

Pre-purchase research is becoming a crucial step for consumers and to support this need for information, Augmented Reality (AR) technology is becoming more prevalent, allowing customers to visualise products in their own homes digitally.

“This not only aids decision making but also enhances the customer experience by merging the physical and digital shopping environments,” Elder said.

To navigate this changing landscape, Shriro is collaborating closely with retail partners to develop marketing plans that address these consumer behaviours that includes consumer offers and retail purchase incentives. AR

Everdure by Heston Blumenthal CUBE 360

` Height-adjustable chrome grill fits poultry up to 13.5cm high under the roasting hood

` Cool-to-touch carry handles, two safety latches and built-in heat protection shield

` Removable components along with the porcelain enamel firebox allow for smooth cleaning

` Compact for travel by securing roasting hood to the base

` Roasting hood with airflow control via the top and side vents with built-in temperature gauge

RRP: $329

Gasmate Galaxy Outdoor Kitchen

` High output BBQ options to suit any budget

` Black powder coated trolley and modules

` Integrated modules include sink, drawer and storage

` Triple glazed glass door fridge with internal black anti-bacterial finish

` Integrated fridge top

RRP: From $3,499 (built in model)

SITRO GROUP

Nick Di Pietrantonio

Sales & Marketing Director

Nick Di Pietrantonio said in addition to the ongoing trend of consumers seeking products to complement their alfresco and lifestyle needs, the past 12 months has seen considerable shifts in purchase behaviour within the category. Influencing these changes has been the high cost of living and increased interest rates. “Economic pressures has prompted consumers to re-evaluate their spending habits, leading to more cautious and selective purchasing decisions. As a result, while the outdoor category continues to thrive, there has been moderate growth.”

Despite this, outdoor kitchens remain a key driver of sales, reflecting the enduring popularity of outdoor entertaining spaces in homes. “Whether through renovations or new builds, consumers are still investing in products that enhance their outdoor living experience, albeit with a heightened sensitivity to cost and value,” he said.

“Outdoor kitchens remain a cornerstone of our outdoor product strategy, and despite economic fluctuations, this segment has maintained its strength. In response to evolving consumer preferences, we have introduced new drop-in models, featuring an all-black design, catering to the growing market seeking minimalist aesthetics in outdoor kitchens.

“In addition to aesthetics, consumers prioritise functionality and flexibility when choosing outdoor products. Our new offerings address these needs by providing simple modular components that enable easy customisation and future expansion of outdoor kitchen setups.

“Expanding beyond BBQs, we are enhancing the outdoor experience with supplementary products like BBQ rangehoods and alfresco heaters for year-round entertaining, regardless of weather conditions. We have also introduced an electric BBQ, with further plans to expand this range. This expansion aims to broaden accessibility to the BBQ market, catering to individuals who may prefer the convenience or specific features of electric grilling over traditional gas options.

“In addition to enhancing our digital marketing efforts, we are strategically leveraging increased footfall in stores through a heightened focus on social media engagement, by actively engaging with consumers online.”

As household budgets face tightening in 2024, the BBQ and alfresco category is poised to adapt to shifting consumer priorities, and while economic constraints may lead to a re-evaluation of spending habits, the intrinsic value of entertaining and enjoying outdoor spaces remains paramount, he said. AR

“In

response to evolving consumer preferences, we have introduced new drop-in models, featuring an all-black design, catering to the growing market seeking minimalist aesthetics.

“We identified a consumer desire for such a service, covering design, delivery and installation of Weber outdoor kitchens, including all componentry such as the barbecue, cabinetry, benchtops and complementary appliances.

WEBER

Mike McDonald

Managing Director APAC

Over the past 12 months, feedback from Weber consumers and retailers indicates requests for barbecues or outdoor cooking appliances offering versatility and enhanced performance.

“Much like kitchen appliances, consumers are demanding products that offer multi-functions, rather than having singular function appliances,” Mike McDonald said. “A barbecue with built-in versatility allows a consumer to expand their outdoor cooking repertoire and produce meals not necessarily associated with barbecue cooking. It allows consumers to explore cuisines from around the world and their expectations have expanded well beyond chops and sausages.”

To achieve this, a barbecue requires unique features, such as a wide temperature range, “think around 100⁰C for low and slow, and over 315⁰C for high heat searing or have built-in features or complimentary accessories that allow consumers to use a range of cooking techniques,” he said.

Weber Q+ Premium Gas Barbecue Q2800N

` Large cooking area that grills up to 12 burgers at one time

` High domed lid with lid thermometer for large roasting capacity and temperature monitoring

` Front facing control dials for easily adjusting barbecue settings

` Front-facing grease tray helps for quick cleaning

` Available in LP or Natural Gas formats

RRP: From $599

The rise in popularity of alfresco living is also driving demand for a more seamless blend of indoor and outdoor spaces and outdoor kitchens are increasingly becoming a part of this. However, the process of designing, building and assembling a full outdoor alfresco area is often long, complicated and expensive.

“We identified a consumer desire for such a service, covering design, delivery and installation of Weber outdoor kitchens, including all componentry such as the barbecue, cabinetry, benchtops and complementary appliances.

“Versatility is at the forefront of our design philosophy as consumers want more than the traditional ‘sausage sizzler’ barbecue and ease of use remains paramount in our product design and development. Another facet is in cleaning and maintenance with a front-facing, easily accessible grease management system across the Weber Q range. The Q+ model introduces a new feature, the + burner, expanding the temperature range for enhanced cooking versatility and our barbecues are also available in a selection of colours.”

There is also growing interest in electric solutions for outdoor cooking and Weber is reviewing market demand for an expansion of this category.

Dedicated cooking and demonstration kitchens are a feature in all Weber stores with an expanded in-store cooking program, a particular highlight being the Christmas Ham Bake event held nationwide in Weber stores last December.

New point-of-sale on Weber Q in-lid displays serve as eye-catching focal points, highlighting key features and benefits of the products, that are fitted inside the lid as consumers reach for the handle to lift the lid. “By directing customers to our campaign landing page via a QR code, complete with animated features and benefits overviews, we ensure they have access to comprehensive information at their fingertips.” AR

Designer Appliances

Mark McConachie

The BBQ and alfresco category has undertaken a diverse change of mindset among consumers, according to Designer Appliances group manager, Mark McConachie.

“Traditionally it was a summer space for the basic steak and sausage cook up. With improvements in product aesthetics, more sizes to suit all types of environments and the ability to showcase units as a trolley or full outdoor kitchen, this has seen the alfresco space become more usable than ever,” he told Appliance Retailer.

“The alfresco area is also seen as nonseasonal, meaning with under roof spaces, yearround cooking can take place comfortably.”

McConachie expects the category to continue to thrive, particularly given the onset of pizza ovens and smokers, with consumers looking to build on how they use their space.

“Among Designer Appliances customers, there is a large focus on built in (drop in) BBQs, with

FROM THE FLOOR

the option of additional side burners to help enhance the cooking offering.”

Purchase decisions are largely driven by what consumers are wanting to create in their alfresco space. “If it is a quick sizzle, a trolley BBQ will fit the requirements, while some want to take the kitchen and living room outdoors. With the abundance of outdoor heating options available there is no reason why this can’t be a year-round space.”

The electric BBQ segment is also drawing a lot of attention with increasing limitations on gas in outdoor areas in environments such as multi-storey buildings. “An efficient and reliable alternative to gas needs to be found. Importantly this source also needs to cook and control temperature at the same level as gas.”

When it comes to promotional activity, McConachie believes all promotions assist in driving sales. “One where there is an immediate benefit to the customer is still best served.” AR

“With improvements in product aesthetics, more sizes to suit all types of environments and the ability to showcase units as a trolley or full outdoor kitchen, this has seen the alfresco space become more usable than ever.

OUTLOOK

Smart appliances deliver more than time and cost saving benefits

BY EMILY BENCIC

Despite recent economic headwinds, Australians are still interested in smart home technologies with 7.6 million households now having adopted at least one smart home product, with nearly 24 connected devices per home as of 2023, according to research from technology analyst firm, Telsyte

The Telsyte Australian Smart Home Market Study 2023 shows Australia’s smart home market is set to reach $2.5 billion in revenue, driven by demand for energy efficiency and security, as well as anticipation of the smart home concept benefitting from advancements in generative Artificial Intelligence (AI).

Almost half (48%) of surveyed invested adopters – consumers who have adopted five or more types of smart home devices – say current smart home offerings are not yet ‘smart’ enough.

Telsyte’s research found cost of living pressures outweighed the benefits of a smarter home in 2023 with over half (59%) under increasing financial pressure and less looking to adopt energy optimising solutions for their home to combat rising energy costs.

However, cost of living pressures will not stop the transition to smarter homes and nearly one third of households now have five or more smart devices.

Smart appliance manufacturers are committed to enabling ‘connected’ living with air conditioning, washing machines and fridges taking the lead among appliances consumers see as important to be ‘smart’. The study found nearly one in five (18%) households have a connected robotic vacuum.

In addition to cost savings and better energy efficiency, the study found close to one in three (28%) households want to reduce environmental impact with smart energy solutions. Three in five (60%) consumers believe AI can manage a smart home better than themselves. In addition, 43% are keen on a smart home with advanced AI capabilities that enable seamless natural language communication and automate complex tasks.

The average number of internet-connected devices in the home is expected to grow by nearly 10 in the next four years and the average number of smart home devices set to grow by nearly half by 2027, equivalent to more than 353 million internetconnected devices in total.

Telsyte forecasts the smart home market to be worth over $5 billion by 2027 with the potential for smart appliances to account for around one third of total appliance revenue by 2027.

BOSCH

Sara Bauranov Brand Manager

Bosch has unlocked the potential of a smart home with Home Connect simplifying daily routines. With the ability to monitor and control all Wi-Fi enabled Bosch home appliances with the Home Connect app, customers also receive exclusive access to recipes, program options, remote control capability and more.

“The Home Connect app allows for monitoring and controlling of Wi-Fi enabled appliances, even outside the home. Home Connect can transfer the ideal cooking settings from selected recipes directly to the oven, speed up dishwasher programs on demand, access international coffee specialties or send mobile push notifications on the status of the washing machine and dryer,” Sara Bauranov said.

“Wi-Fi capability is available across many Bosch appliances for a home ecosystem of the future. Existing Wi-Fi enabled appliances are ready for the future as new features and developments are introduced to the Home Connect app.”

Households can also pair their Amazon Alexa or Google Home smart speaker and Wi-Fi enabled Bosch appliance to enjoy voice activated commands, such as asking the coffee machine to prepare a cappuccino or asking the oven when dinner will be ready.

The latest top of the range premium Bosch Series 8 oven HNG978QB1A uses artificial intelligence (AI) and an integrated camera which detects when selected dishes are browned to the preferred liking and stops the cooking process via the Home Connect app. AR

De’Longhi Tasciugo AriaDry Pure 21L 2-in-1 Dehumidifier and Air Purifier DDSX220WF-WH

` Correct humidity levels in any room during any season

` Neutralise bacteria and allergens while removing excess humidity

` Remove up to 21 litres of excess moisture in 24 hours

` Wi-Fi connection with both iOS and Android systems

` Easy to move thanks to integrated handles and castors

RRP: $649

DE’LONGHI

Sarah Knox Marketing Manager

Bosch Series 8 Built-In Oven with Added Steam and Microwave Function

HNG978QB1A

` In-built camera and improved sensor technology for more precise cooking

` TFT Touch Display Pro with digital control ring

` Microwave and air fry functions as well as Steam Plus

` Compatibility with Home Connect to discover recipes and transfer the required settings directly to the oven

` Perfect Roast Plus and PerfectBake Plus utilise AI to predict cooking finishing times

RRP: $6,799

The De’Longhi Comfort app facilitates seamless connectivity with De’Longhi dehumidifiers via Wi-Fi, empowering consumers to customise, schedule, and monitor the product.

“The app currently provides full control over the dehumidifier’s functions remotely. It provides real-time updates on critical information such as water tank status and filter replacement reminders based on usage hours. In the future, we envisage expanding capabilities to include more intuitive features,” Sarah Knox said.

The anti-mould function enables users to track room humidity levels against desired settings, receive usage recommendations and maintain an optimal balance between temperature and humidity. “Visual indicators allow users to monitor operating times and humidity reduction progress.”

De’Longhi ensures comprehensive training for retail staff and prominently showcases connected appliances in stores, making it easier for customers to identify and explore these options. “Retailers should emphasise that connected appliances offer consumers unparalleled convenience and control, allowing them to manage and monitor their devices remotely,” Knox said. AR

Hisense Series 9 12kg Washer HWFS1214PB & 10kg Heat Pump Dryer HDFS10HPB

` Full-colour intelligent touch screen to set, control and stay informed about wash cycles

` Smart Dosing automatically adjusts the detergent dispensed based on the load and water conditions

` AI Wash setting automatically optimises the wash based on material, weight and soil level

` Compatible with the ConnectLife app to remotely control the washing machine and dryer

` Quick Wash+ feature with a 15-minute or 39-minute program for either 1kg or half load of laundry RRP: $1,499

HISENSE

Gideon Lui Head of Marketing – ANZ

ConnectLife is Hisense’s smart home app, designed to simplify the management and monitoring of compatible smart home appliances anytime, and from anywhere. Available on Apple iOS and Android smartphones, as well as on 2024 VIDAA TVs, ConnectLife streamlines the control of smart appliances while providing an extended range of features.

“The ConnectLife app allows users to enjoy full visibility and control over compatible Hisense products such as washing machines and dryers, refrigerators and air conditioners; adding enhanced functionality over and above what the products can do on their own,” Gideon Lui said.

“We envision a future for ConnectLife where household products adapt to customer needs. For example, setting the air conditioner for when you arrive home or setting and forgetting your

“Smart Assist optimises laundry cycles on compatible Hisense laundry products, while Water & Energy Tracking enables users to see energy and water consumption with a cost breakdown or adjust washing or drying settings.

laundry with confidence. ConnectLife will also set schedules for appliances to run off-peak or times that best suit the user.”

ConnectLife gives appliances additional functionality, taking the guesswork out of everyday chores. For example, Smart Assist optimises laundry cycles on compatible Hisense laundry products, while Water & Energy Tracking enables users to see energy and water consumption with a cost breakdown or adjust washing or drying settings.

“We know that terms like ‘smart’ or ‘Wi-Fi enabled’ may seem daunting or confusing to some customers looking for the right device. At Hisense, we aim to make the choice as straightforward as possible by making functions easy to understand,” Lui said.

“We are simplifying the set-up and pairing process when signing up, creating rooms for the home and adding appliances. To provide the family with access to these appliances, permissions can be easily shared through the ConnectLife app. With a simple sign-up from the app, customers can make visibility and control of the connected household appliances seamless for the entire household.”

Hisense anticipates smart appliances to become more prominent as the technology evolves and users demand more value from their appliances as the cost of living and environmental considerations mount.

“That said, further advancements in smart home devices have meant more complexity and jargon that Australians have had to unpack and decipher. This is why Hisense is committed to our brand platform, ‘Just Make Sense’,” Lui said.

“Our promise to our customers is to simplify the jargon to clearly communicate the benefits across our range of smart devices and how they can positively impact the lives of everyday Australians.” AR

Shannon Tweedie Marketing Manager – Home Appliances

Integrated across LG home appliances and entertainment products, the LG ThinQ platform allows users to monitor and manage devices via the mobile app.

“By enabling users to receive alerts, remotely control appliances, and schedule service appointments, the LG ThinQ platform brings peace of mind. Doubling down on connectivity, users can operate products with other smart home devices like Google Home for voice control,” Shannon Tweedie said.

The LG InstaView fridge with MoodUP is equipped with LG ThinQ, allowing households to remotely adjust settings and customise the colourchanging LED door panels according to mood or style preferences.

“LG ThinQ empowers users to manage tasks such as turning appliances on or off, adjusting settings, and starting or stopping operations, from a smartphone. Users can check the remaining time on their washing machine, dryer, or dishwasher cycle, or opt-in to receive notifications once the task is complete,” Tweedie said.

“LG ThinQ conducts regular ‘health checks’ on LG appliances through Smart Diagnosis to identify and troubleshoot issues and then provide tips on how to solve the issue. If further support is required, the platform can prompt users to book in a customer service call.”

LG has observed a noticeable uptick in consumers opting to upgrade their home appliances, driven by demand for smart functionalities to accommodate busy lifestyles. “Transitioning to connected appliances allows many benefits, such as streamlining tasks, increased security and convenience through intuitive personalisation.” AR

LG 12/9kg WashTower All in One Stacked Washer Dryer

` All-in-one stacked solution with Smart Pairing and a centralised control panel

` 10-star energy rated heat pump dryer

` AI DD technology assesses weight and fabric to automatically select the ideal wash motion

` LG ThinQ incorporates intelligent features to remotely start or monitor wash progress

` TurboClean 360 washes a 5kg load of lightly soiled clothes in 39 minutes

RRP: $3,999

Miele H 7890

BP

Oven

` Large touch display with movement sensor – M Touch and MotionReact

` FoodView keeps an eye on what’s cooking anywhere, anytime

` Pyrolytic cleaning equipment and PyroFit

` MoisturePlus ensures light dough and browned crusts

` TwinPower promises fast heating and even heat distribution

RRP: $18,699

MIELE

Matthew Slater Consumer Data & Product Engineering Manager

Miele has released the latest updates to its app for more ways to control and monitor compatible kitchen and laundry appliances from a smart device.

“The Miele app becomes an extension of daily routines. Users can check detergent levels in their washing machine, the status of their dishwasher program and get up-to-date images of the roast in their oven, without leaving the couch,” Matthew Slater said.

“The Con@ctivity feature allows select Miele appliances to communicate directly with each other. For example, the rangehood operates in response to the cooktop and adjusts power depending on cooking intensity, or in-built coffee machines can switch on a warming drawer to preheat espresso cups.”

The Miele app now includes Smart Self Help with AI diagnostics for fault analysis and a step-by-step troubleshooting guide for Miele washing machines and dryers. Building on the success of the Miele Consumption Dashboard, a new Monthly Report delivers insights into usage patterns.

Future developments of the Miele app will focus on further enhancing voice assistant functions, as well as making it even easier to integrate connected Miele appliances into smart home set-ups. “It will also be possible to provide context specific self-help videos. Looking further ahead, AI will predict issues and recommend preventive measures.”

Miele understands some customers are hesitant to switch to Wi-Fi connected appliances. Miele experts can help with queries and demonstrations in Miele Experience Centres. AR

“

The Cookbook section in the SmegConnect app provides meal inspiration. Simply select the recipe, follow the steps, press start, and everything will be automatically set on the oven.

SMEG

Romina Becerra Product Manager MDA

Smeg’s connectivity platform, SmegConnect, allows users to control compatible kitchen appliances via a smartphone or tablet. With a user-friendly interface, SmegConnect offers the ability to remotely monitor and control compatible appliances from anywhere at any time.

SmegConnect is currently compatible with a range of Dolce Stil Novo built-in appliances, including full size and compact ovens, as well as Smeg’s blast chiller. Users can set the oven function, temperature and timing parameters via the app for example.

The Cookbook section in the app provides meal inspiration. Simply select the recipe, follow the steps, press start, and everything will be automatically set on the oven. The user also has

Smeg 60cm Omnichef Oven with SmegConnect SOA6606WAPNR

` Simplified cooking experience with access to evolved recipes and preset cooking parameters

` Intuitive interface eliminates the need to manually adjust temperature and settings

` My Cookbook feature allows users to save favourite recipes for easy access and preset oven settings

` Seamless connectivity enables remote monitoring and control via smartphone or tablet

` Italian design meets advanced technology for a perfect blend of style and functionality

RRP: $9,990

direct contact to the Smeg customer service team through the Support section in the menu, offering assistance with troubleshooting or product related queries.

“Constant evolution of the SmegConnect app to enhance comfort, quality of life, and safety within homes is a priority. In the near future, we plan to expand compatibility to include dishwashers to continue broadening the Smeg connectivity story,” Romina Becerra said.

“With SmegConnect, users can customise programs, monitor appliance functions, and receive notifications on their mobile devices. The smart ecosystem extends to the SmegConnect enabled blast chiller, with the oven and blast chiller communicating to optimise time. For example, a pop-up notification will ask the user if they want to start a blast chill program 15 minutes before the cooking program ends in the oven, preparing the blast chiller to quickly chill food to fridge temperature in under 90 minutes.

“SmegConnect also incorporates a Personal Assistant to guide users through product functions, while the Direct Assistance service provides access to FAQs and enables users to report faults or inquiries directly to our customer service team.”

Communicating the SmegConnect story via in-store demonstrations, as well as supporting through digital content and training, will be key to drive awareness and education of benefits.

Smeg’s web-based training platform, Smeg Learning, remains a resource for on-the-go training for retail staff in an easy-to-digest format.

Smeg expects continued demand for smart solutions that offer convenience, efficiency and personalised experiences, especially within the kitchen. AR

JURA George Liakatos Managing Director

The JURA Operating Experience (J.O.E.) app can be used to operate JURA automatic coffee machines equipped with Smart Connect or Wi-Fi Connect.

“J.O.E. is revolutionising interaction with simple actions like connecting multiple mobile devices or linking various accessories such as the Cool Control to your coffee machine to allow wireless operation,” George Liakatos said.

With J.O.E., basic settings can be adapted, and selection of speciality coffees can be expanded by customising strength, grind consistency and water.

“The app also offers access to JURA customer support with the option to share coffee machine data for swift identification and faster diagnosis or utilise the new video call feature. The JURA Cockpit rounds out the service by providing tips and information relating to scheduled cleaning or maintenance, as well as access to video tutorials.

“JURA’s own coffee recipes are now available via J.O.E. Thanks to the screen rotation function, users can swipe through specialities. J.O.E. also supports Siri, allowing users to prepare their coffee with a simple voice command, and can be added to an Apple Watch.”

When it comes to addressing concerns around connected appliances, JURA focuses on creating intuitive interfaces, making it easy to set up and operate its coffee machines. “Given privacy and security concerns, JURA prioritises strong security measures to protect user data and prevent unauthorised access to devices,” Liakatos said.

“Smart devices will become more intelligent and adaptive through the integration of AI and Machine Learning, leading to more personalised experiences and enhanced automation.” AR

Samsung 636L AI Family Hub French Door Refrigerator

` AI Vision Inside feature uses an integrated camera to help identify up to 33 different fresh food items and suggest recipes based on what’s inside the fridge

` Detects food coming in and out of the refrigerator to update the Food List in the SmartThings app for a real-time grocery list

` Track food expiration dates and receive alerts through the LCD screen for items before reaching that date

SAMSUNG

` TapView allows users to mirror a smartphone display to the Family Hub LCD screen with YouTube and TikTok embedded

` Internal Beverage Centre includes 1.4L autofill water jug, water dispenser and drinks storage

RRP: From $5,099

JURA Z10 (INTA) Coffee Machine

` Choice of 32 hot and cold brew speciality coffees

` Compatible with J.O.E. app

` Prepare cold brew specialities thanks to the cold extraction process

` Product Recognising Grinder (P.R.G.) adjusts to the predefined consistency of grind in a fraction of a second

` Uncompromising quality, durable, high-quality materials and maximum engineering precision

RRP: $4,850

Jeremy Senior Vice President of Consumer Electronics

With Samsung SmartThings, households can connect multiple devices for improved and simplified usage and control. With built-in Matter connectivity, the SmartThings app is compatible with devices from Samsung, as well as other brands.

“Launched at CES 2024, our first-of-its-kind innovation, Map View feature for SmartThings, elevates smart home control, lending to easier set up and more convenient smart home management. Through Calm Onboarding, when customers purchase the product using their Samsung account, SmartThings traces where the delivery is and automatically connects to it without user input when installed,” Jeremy Senior said.

SmartThings delivers time and energy-saving capabilities intended to simplify the user experience, from setting the air conditioner before arriving home or controlling the wash cycle in the Bespoke AI washing machine. SmartThing’s Clothing Care recommends the best wash and dry cycle for clothes based on garment material, usage patterns and the current season.

“AI Energy Mode helps keep track of different variables such as when a refrigerator door is open, or the room temperature dips, SmartThings’ algorithm responds and builds a picture of usage patterns,” Senior said.

Retailers must recognise the growing importance of AI in appliances. “It’s crucial to address consumer concerns by highlighting how platforms like Samsung SmartThings can enhance daily tasks, while saving time and money.” AR

OUTLOOK

Wireless segment serves well for hybrid and varied audio experiences

BY EMILY BENCIC

The personal audio market has experienced an upward trend in value year-on-year, the latest GfK data shows. This is primarily driven by the premium wireless headband segment, followed by a steady presence but flat growth in true wireless. 2024 is expected to be a strong year for headphones due to newly released products towards the end of 2023 and beginning of 2024.

Market research provider, Euromonitor International has observed an ‘affordable indulgence’ trend across the market, which has played in favour of the premium segment of the headphone category.

“Consumers are spending on high quality products to enjoy better performance and this behaviour is likely to grow the category over the forecast period,” research analyst, Icey Huang said.

True wireless and headband formats are the preferred choice and most popular among

consumers. “Demand for both categories is expected to keep growing, and so is the competition, as different models and designs become available.”

Features such as portability, sound quality and battery life, have become increasingly important.

“Although consumers gather information online, read reviews and comments from other users, physical stores continue to play a key role in the purchase decision, as it allows consumers to test product quality, particularly in the premium segment.”

With budgets still top of mind, consumers are highly aware of major sales periods and promotions to take advantage of discounts and are willing to wait until the right moment.

“Events such as Black Friday and Cyber Monday see Australians look for special discounts in this category, as premium products may become more budget friendly.”

JABRA

Rishi Chawla

Managing Director – ANZ, South Korea & ASEAN

Jabra recognises that personal audio technology is a crucial part of everyday life, providing entertainment, productivity and communication, whether at home or on the go.

“This trend has only strengthened, due in part to the rise in streaming audio and podcast consumption. Changing attitudes towards how and where work is done have also led to heightened demand for solutions that provide optimal sound, call quality and battery life,” Rishi Chawla said.

“As workers increasingly value roles that enable them to work from anywhere, having wireless earbuds with features that enable seamless hybrid work, such as superior call quality and noise cancellation, is vital.”

Versatility and comfort are also important as Australians increasingly consume content while on the go, reflecting the need for fit for purpose audio products.

“Recognising this, many Jabra earbuds have been designed with ultimate comfort and fit in mind and feature Adaptive Hybrid Active Noise Cancellation (ANC) to automatically optimise ANC performance to the environment. We recently released an update for the Elite 10 which included new AI-based distractor suppression algorithms that improve noise reduction in the human voice frequency range,” Chawla said.

One of Jabra’s latest technology developments featured in the Elite 10 is Spatial Sound. Developed in partnership with Dolby, Spatial Sound moves beyond traditional stereo to offer a new dimension to the listening experience. AR

Jabra Elite 10 Wireless Earbuds

` Dolby Atmos with support of Dolby Head Tracking

` Advanced Active Noise Cancellation (ANC) which auto-adjusts based on surroundings

JBL Tour Pro 2 Wireless Earbuds

` Smart charging case

` True Adaptive Noise Cancelling

` Smart ambient technology

` Six-microphone crystal call algorithm

` Hands-free voice control and Fast Pair with Google and Microsoft swift pair

RRP: $329

HARMAN INTERNATIONAL

` Six-microphone call technology and new AI-based distractor suppression algorithms

` Jabra ComfortFit technology for the most natural, airy fit and less occlusion

` Six-hour battery or 27 hours with case

RRP: $379

Amrit Lall

Product Manager – Consumer Audio

Consumers are looking for products that can be used in multiple settings such as travel, work and exercise, while being easy to use, according to Harman International’s Amrit Lall.

“Great noise cancelling capabilities, excellent call quality and water or sweat resistance are key considerations in the purchase decision,” he said.

JBL was first to market with an LCD smart case to help customers quickly and easily control their true wireless headphones without the need to open an app on their phone. “This technology will be expanded to more products in the near future.”

JBL has a national field team for regular in-store training, in addition to video training sessions for retailers, along with live training events at numerous roadshows.

“One of the challenges has been in customer education. With so many options to choose from, how does an end user figure out the right product for them? JBL has launched an exclusive Fit Checker tool to help customers find the right true wireless headphones.” AR

LG Natalie Fedele Audio Category Marketing Manager – Home Entertainment

There has been a noticeable shift in purchase behaviour with a growing preference for impressive sound quality in wireless earbud products, according to LG.

“Consumers are increasingly prioritising comfort and fit, battery life, connectivity and value for money. More Australians are continuing a hybrid work and study routine, so demand for noisecancellation technology continues,” Natalie Fedele said.

The LG TONE Free wireless earbud line-up is designed to cater to both Android and iOS users. With unique functionalities like the Plug & Play feature on the T90 model, users can utilise the charging case as a Bluetooth transmitter enhanced with a voice chat function ideal for conference calls and for talking with friends while gaming. The T90 is also equipped with an Active Noise Cancellation (ANC) optimiser.

Previously only available on wired headphones, the T90 earbuds feature Snapdragon Sound. Along with 24-bit/96kHz high-resolution audio, LG Snapdragon Sound-certified earbuds provide enhanced connectivity, clear voice quality and

LG TONE Free T90 Dolby Atmos Wireless Earbuds

` Support for Dolby Head Tracking across all content and devices

` UVnano technology utilises UV-C LED built into the charging case to sterilise ear gels, reducing bacteria by 99.9% in 10 minutes

` Active Noise Cancellation (ANC) with double step ANC Algorithm and RealTime ANC Optimiser automatically adjusting ANC performance

` Meridian Headphone Spatial Processing (HSP)

` Up to nine hours of use on a single charge and a further 20 hours with the case

RRP: From $399

Consumers

“

are increasingly prioritising comfort and fit, battery life, connectivity and value for money.

”

low latency. The T90 earbuds are also the world’s first Dolby Atmos wireless earbud supporting Dolby Head Tracking, which recalibrates sound as users move their head, providing a more natural audio experience.

“The rise in streaming of online content, including music, podcasts and e-books further emphasises the need of personal audio devices that fit seamlessly into users’ lifestyles while providing superior sound quality and seamless connectivity.”

LG has also brought to market the TONE Free TF8 wireless earbuds. With SwivelGrip technology, the TONE Free TF8 provide an enhanced audio experience while ensuring a secure and comfortable fit. With an IP67 rating, these earbuds are resistant to water and dust.

Hands-on product experiences have been integral to LG’s retail strategy, with the company participating in the 2023 Holiday Period Earbud Training Expo for JB Hi-Fi which saw 250 key staff gifted LG Tone Free earbuds for testing.

“Every JB Hi-Fi store is now equipped with an earbud training suitcase, enabling any retail staff member to try LG earbuds.”

As the personal audio market remains as competitive as ever, brands must distinguish themselves and adapt to changing consumer trends. “LG has achieved this by introducing standout features such as Dolby Head Tracking technology support across all content and devices,” Fedele said.

“The T90 and TF8 earbuds have also been equipped with a UVnano charging case which uses UV-C LED to sterilise ear gels and effectively reducing bacteria by 99.9% in 10 minutes. With the included USB-C to AUX cable, users can connect the case to a range of devices from radio to inflight entertainment systems, enjoying wireless freedom and premium sound quality.” AR

PANASONIC

Chris Moore

Product Marketing Manager

– Personal Audio

Panasonic has seen continued demand for headphones that offer quality and reliability.

“The market continues to be buoyant, driven by hybrid work and overseas travel. To fit varied lifestyles, consumers are looking for headphones that offer noise cancelling, comfortable long-term wear and high quality sound,” Chris Moore said.

Technics EAH-AZ80 wireless in-ear earbuds offer smart features including advanced JustMyVoice technology for clear calls, industry-leading noise cancellation and Bluetooth Multipoint connection for up to three devices.

“For consumers who want a similar premium experience in over-ear headphones, the Technics EAH-A800 provide superior call quality with four-microphone beamforming and noise suppression technology.

“Multipoint pairing allows users to connect two Bluetooth devices simultaneously, while 3D earpads cushioned with memory foam distribute pressure to ensure a secure and comfortable fit. Its best-of-class battery life provides around 50 hours of listening time or 30 hours of talk time.”

In the current economic climate, Panasonic recognises that consumers are increasingly aware of value and price. For shoppers on a budget, Panasonic’s RZ-B310W earphones neutralise ambient noise using feedback and feedforward microphones, making them ideal for travel.

“With our broad range of Technics and Panasonic headphones and earbuds, we cater for consumers investing in their passion for audio, to those who are more budget conscious.” AR

Technics EAH-AZ80 Wireless Earbuds

` Best-ever Technics earbud audio quality for immersive sound

` Industry-leading noise cancelling and call clarity

` Bluetooth Multipoint pairing for three devices

` Seven earpiece sizes for the perfect fit

` Up to 24 hours of Active Noise Cancelling (ANC) music listening from a single charge

RRP: $499

Sennheiser

Momentum True Wireless 4

` True Response driver technology upgraded with Lossless Bluetooth audio transmission

` Next generation hybrid-adaptive ANC and low-noise transparency mode

` Adaptive five-band EQ and sound check feature for greater personalisation

` LE Audio and Auracast technologies

` Upgraded design with metallic colours, soft silicone ear adapters and fins

RRP: $499

SENNHEISER

Anthony Brady

General Manager ANZ

– Sonova Consumer Hearing

Despite experiencing strong growth in Bluetooth headphones, Sennheiser has seen consumers become more considered in their purchase decision, demanding sound quality, comfort, battery life and Active Noise Cancellation (ANC).

“Sennheiser customers are emotion seeking connoisseurs, discerning lovers of music and sound, whose headphones are indispensable. They are looking for an everyday sound companion for best-in-class audio experiences through full control of their sound environment and optimum wearing comfort,” Anthony Brady said.

Sennheiser MOMENTUM Sport true wireless earbuds are the first sport earbuds in the market with a body temperature and heart rate sensor. The buds connect with sports ecosystem such as Strava, Apple Health and Garmin, while the Polar Flow app keeps track of all records.

“The Sennheiser field team delivers product and sales training in stores and via webinar format, running a brand ambassador program that trains one salesperson per store, who becomes the go-to staff member for Sennheiser,” Brady said.

“Audiophile has always been our core business and part of the Sennheiser brand DNA. As the audiophile market grows, this provides an opportunity for expansion of our products to new customers.”

Although the global true wireless market declined 5% in 2023, Sennheiser is confident in staying front of mind with its latest technologies and “best-in-class audio experience”. AR

OUTLOOK

Multipurpose products contributing to Father’s Day selling opportunities

BY KYMBERLY MARTIN

Men are spending more time in the kitchen, and it is the cooking category that offers gift ideas for Father’s Day, and appliances that cater to this group will benefit, according to Sunbeam, particularly for appliances with added features and multifunctionality. Male grooming is still a major focus too with consumers “looking for products that do more at an affordable price”, Spectrum Brands Nina Zimmer said.

“

We are seeing growth in males participating in and being passionate about daily food prep and cooking and appliances that cater for this audience will do well. ”

SUNBEAM

Marie Liganaris

Brand Communications Manager

In home appliances, Father’s Day purchases continue to be driven by the latest trends, whether it’s influence from the family on what they’d like to see at mealtimes, or the latest viral sensation for inspiration across social media, according to Marie Liganaris.

“Our sales performance in 2023 saw us rewarded with strong sales with the release of our new Sunbeam Origins Espresso coffee machine, competitively priced with an attractive feature set. We also experienced growth across several of our heated cooking appliances, which is our heartland for the Sunbeam brand, especially when it’s gifting for dad,” she said. Coffee has always been a go-to category for Father’s Day gifting too and she expects this will continue with growth coming from the manual espresso segment.

However, it is the cooking category where Sunbeam expects to see more demand from a Father’s Day gifting perspective than in previous years. “We are seeing growth in males participating in and being passionate about daily food prep and cooking and appliances that cater for this audience will do well. We also see significant trends in cooking appliances adding features, multi-functionality and crossing traditional cooking categories.

“It no longer serves consumer needs to pigeonhole appliances into a sub-category and force customers to shop between categories for their best solution. For example, traditional air fryers and benchtop ovens haven’t naturally sat together but with the most recent GfK data showing that air fryers are now the second largest category, there are more benchtop ovens now sold with air fry function,” she said.

In a crowded environment, Sunbeam is highlighting special promotions to attract customers looking for gifts for dads, or themselves.

A key challenge will be the impact of purchase behaviour due to inflationary pressures. “The way people shop is changing, and it presents an opportunity for us by shining a spotlight on the versatility of our appliances, encouraging consumers to buy smarter. By demonstrating to consumers how a sandwich press is so much more than a ham and cheese sandwich maker, because you can make a full breakfast on it, appears better value for money, more valuable in kitchen cupboard real estate and helps in consideration of higher price point models with more features.”

Sunbeam

Multi Zone Air

Fryer Oven

` Use an 11.4L single zone or two 5.5L dual zone air fryer oven

` Unique centre wall easily slides in or out to divide cooking zones

` 11 accessories including air fry baskets, air fry trays and roasting trays

` On board storage drawer

` Six cooking functions and four food pre-sets RRP: $299

According to Liganaris, shoppers are savvy, they want quality and performance without the hefty price tags, but with just enough thought and consideration that their gift will be meaningful.

This year Sunbeam has doubled down on its investment in gift guides, tested new advertising platforms and placed more resources into influencer content. “We have seen firsthand how authentic word-of-mouth and influencer recommendations can seriously boost sales.”

The focus for Father’s Day is to promote how Sunbeam makes gift giving effortless via gift guides and media publications, supporting retail partners with the Sunbeam ‘For Real Coffee Drinkers’ campaign along with digital campaign with brand ambassador, Steph De Sousa promoting the air fryer range. “Our goal is to drive awareness and consideration in our key priority categories and showcase how our products fit into everyday Aussies lifestyles,” she said. AR

SPECTRUM BRANDS

Nina Zimmer Brand & Communication Manager

– Remington

Father’s Day sales in 2023 were slightly softer than in 2022 due to economic pressures felt by consumers and the impact of end of financial year sales in June, Nina Zimmer said. “Consumers are taking advantage of the discounts to purchase gifts for friends and family, as well as having the convenience of shopping from home, along with the availability of a wider range of products online and the ability to compare prices more easily,” she said.

Consumer purchasing behaviour has changed in favour of online sales and Zimmer expects to see further growth, specifically from the personal care category.

“Because this applies to Father’s Day, it remains an important sales period for us to focus on and it can be assumed that a lot of price-aggressive deals will be featured.”

The shave and groom category has always been in high demand and a major centre of activity for many brands for Father’s Day in the past, and she expects this to be the case in 2024.

“With global inflation on the rise, value for money has become an even greater driving force behind consumer decision making. Consumers are looking for products that do more at an affordable price point.”

“

The shave and groom category has always been in high demand and a major centre of activity for many brands for Father’s Day in the past. ”

Key motivators that stimulate spending on personal care appliances include maximising convenience and ease which can be delivered through multifunctional products without having to compromise on results, features and being frustrated about lack of power. Multifunctional products are space saving, more convenient for travel, offer greater value for money and allow consumers to experiment.

She said key opportunities lie with budget friendly gifting, to help make life easier and ease the pressure of rising costs, “although this makes them more likely to stock up when the sales are on”.

The rise of e-commerce and digital channels can still help businesses reach a wider audience and drive sales too.

“We work closely with our retailers to build brand awareness for Remington and simultaneously drive traffic to stores, with different activations, whether online, or in store, together with time sensitive promotional offers for the budget conscious consumers.”

These will have a digital focus, particularly with influencers and social media. “To resonate with our consumers most effectively and be top-ofmind, we will connect with an authentic, inclusive and relatable way on different platforms.” AR

Remington One Total Body Multi-Groomer

` Four powerful full-size tools and 14 comb attachments

` Twice as powerful for reliable cutting performance

` Convenient wet or dry usage with easy cleaning

` Up to 60 minutes cordless usage

` Two-hour charge and five-minute quick charge

RRP $149.95

De’Longhi La Specilaista Arte Evo Coffee Machine EC9255.M

` Includes barista accessories kit with metal tamper, tamping mat, milk jug and a dosing and tamping guide

` Four pre-set recipes include espresso, long black, cold brew and hot water

` Integrated conical burr grinder with eight grind settings

` Three infusion temperatures from 92° to 96°C to suit different coffee roasts

` My LatteArt steam wand textures milk into silky microfoam

RRP: $799

DE’LONGHI

Sarah Knox Marketing Manager

Father's Day sales were successful in 2023, but while acknowledging the challenging economic conditions this year, De’Longhi remains optimistic about the potential for similar success with new product releases in the second half of the year. “We are committed to adapting to market dynamics and continuing to deliver value to our customers,” Sarah Knox said.

“Coffee machines and other cost-effective products are in high demand for Father’s Day, reflecting a trend observed throughout the year,” she said. But despite the desire to celebrate important occasions, consumers remain cautious about their spending and seek to invest their dollars wisely in items that offer both utility and savings.

“Gifts that offer practicality and utility, like coffee machines and dehumidifiers, provide excellent opportunities for Father’s Day, and fulfil fathers’ needs and interests, ensuring they receive something they can use and appreciate regularly.”

However, with rising interest rates and bills impacting purchasing decisions brands should offer value-driven propositions and competitive pricing to appeal to consumers across all budgets, she said. AR

UNIDEN

Brad Hales

National Marketing Communications Manager

Uniden typically experiences strong interest in its award-winning dash cam range in the lead up to Father’s Day, with a range of products to suit different gifting price points.

“Our latest innovative products, such as the DashView 60+ and DashView 40R, launched in March, have garnered significant attention and excellent reviews, furthering Uniden’s reputation as the go-to brand for tech-savvy consumers looking for reliable and advanced dash cam solutions,” Brad Hales said.

“In 2024, we anticipate an even greater impact on the market. With continued advancements in our dash cam technology and a refreshed range across our DashView and iGO Cam series, we aim to solidify Uniden’s position as a leader in the automotive electronics industry during this crucial sales period,” he said.

The products he expects to be in high demand during this period include the Smart Dash Cam range, particularly the newly launched models with enhanced features like 5K Ultra Resolution and comprehensive safety functionalities. Additionally, XTRAK range of UHF radios appeals to adventurous dads, offering reliable communication solutions for off-road and outdoor enthusiasts.

Uniden DashView 60+

` 5K Ultra Dash Cam with Sony Starvis sensor

` Built-in safety speed/red camera warnings

` Parking mode with hard wire kit

` Wide dynamic range

` 150-degree wide angle vision

RRP: $399.95

Uniden is committed to supporting retail partners by providing marketing support that aligns with ATL advertising campaigns and retail strategies.

“Our marketing strategy for this sales period leverages the power of social media platforms such as Instagram, TikTok, and Facebook to engage with consumers and showcase the benefits of our products. We collaborate with mainstream ambassadors in the off-road and adventure space, bringing to life our UHF radios and dash cams,” he said. AR

BREVILLE

Athena Kalos Category Manager – Coffee

Breville experienced a solid performance during Father’s Day 2023 and the expectation is to maintain this into 2024, “by delivering the latest innovation and technology, premium design aesthetics and quality”, Athena Kalos said.

Leading into the cooler winter months, consumers will look for appliances to help make their food preparation easier and more convenient, according to category manager – food preparation and cooking, Julio Enriquez. “Categories in high demand during this period include coffee and cooking appliances such as ovens, pressure cookers and snack makers,” he said. “As we move into spring and temperatures rise, categories like juicers and water start to ramp up.”

Key opportunities for Breville are to continue to deliver innovation, quality and value and encourage consumers to trade up to higher value appliances.

Breville will support retail partners via new product innovation as well as strong promotional offers on various categories for Father’s Day. There will be consumer promotions across multiple categories, value added promotional offers such as pack-ups and bundles, in-store demonstrations and launch support for new products.

New product launches scheduled for August are the Breville Oracle Jet espresso machine, the XL Smart Oven air fryer and AdjustaGrill & Sear. AR

Panasonic Multishape

Modular Personal Care System ER-CKL2

` Four interchangeable attachments using one chargeable battery handle

` For hair trimming, shaving, tidying and brushing teeth

` Allows users to travel light reducing the need for multiple wall adaptors or cables

` Attachments include the ER-CKL2 main unit, with a Beard/Hair/ Body Trimmer head and a durable Li-ion battery for powering attachment heads

` Optional attachments include Beard/Hair Trimmer Head, a 3-Blade Shaver Head, a Nose/Ear/Facial Trimmer Head and Electric Toothbrush Head.

RRP: $299

PANASONIC

Chasnyn Ousmand Product Marketing Manager

Panasonic expects products like its Multishape grooming solution to add excitement to the personal care category and Father’s Day gifting in 2024. “This revolutionary system with four attachments is customisable to fit seamlessly into a personal care routine,” Chasnyn Ousmand said.

Breville Oracle Jet Espresso Machine BES985

ThermoJet

instantaneous boiler delivers the optimum extraction temperature in seconds Five-inch HD colour touchscreen with barista guidance to help user experience

10 pre-set coffees including cold brew and cold espresso

Auto grind, dose and tamp

Auto milk texturing with alternative milk settings – soy, almond, oat and dairy

RRP: $3,899

“Men’s grooming products continue to be in high demand as the focus on male grooming continues to grow, with people spending more time on self-care routines, attending to their appearance and wellbeing.”

For Father’s Day, Panasonic offers a broad range of men’s shavers across a range of price points and other personal care products to meet consumer requirements and budgets.

“Each shaver is designed to offer a seamless experience with smooth results each time. Whether it’s a tricky beard, tough stubble or a quick trim, there is a shaver within the range to fit every need,” she said.

“The new Multishape ensures that investment in technology is flexible and future-proof, designed to be the last grooming device the customer will ever want. With four attachments this new system can tackle any need and allows you to only buy what you require, helping consumers remove unnecessary products from their personal care routine.” AR

Sirius-ly enhance the outdoor BBQ cooking experience

Designed to enhance the Australian outdoor lifestyle, in Sirius style. Sirius drop-in BBQ is sleek in design and feature packed. Boasting rotisserie and infrared burners, high grade stainless teppanyaki plate and grills. It is also possible to add a matching rangehood and side burner to complete the alfresco dream. The Satin Black finish runs throughout the range showing Sirius' attention to detail to design. The bright internal lighting is perfect for nights cooking up feasts for friends and loved ones. You will sirius-ly impress and be impressed. The BBQ comes with a three-year warranty for peace of mind. An all-weather cover and rotisserie kit come as a bonus.

RRP: $3,699

What’s Hot

AEG SaphirMatt cooktop is the Best of the Best

Receiving a rating of 99 out of 100 by Red Dot and receiving the ‘Best of the Best’ award for product design is a testament to AEG’s commitment to innovation and design, since its beginning in Berlin in 1877. AEG has continually brought innovation to the Australia market and continues to do so in 2024. The 80cm matte black induction cooktop blends elegance and innovation with practical functionality. The SaphirMatt scratch-resistant glass provides additional protection against scratches compared to standard ceramic cooktop surfaces*. DoubleBridge means you can join two cooking zones together to fit large pots and pans at ease and PowerBoost to reach top temperatures quicker. *Based on external tests, compared to our standard cooktop surface without special treatment or coating.

Smeg Victoria collection is the ultimate kitchen centrepiece

A rich Italian heritage, exceptional quality and unmistakable design are the ingredients that make any Smeg appliance unique. The Victoria range is simply no exception. In a nod to both the past and present, the Smeg Victoria range is symbolic of the perfect balance between tradition and innovation. Inspired by Smeg’s very first ‘Elisabeth’ cooker produced in 1948, Victoria perfectly captures the essence of a striking yet timeless design. Retro-inspired that appeals to both contemporary and vintage kitchen design styles, the Victoria cooker encourages endless creativity and magic in the kitchen. Available in various sizes in Black, Cream and Slate Grey, in gas or induction, single or triple cavities, and multifunction or pyrolytic ovens, the range is designed to satisfy every need and every space. Couple with the matching Victoria canopy rangehood to create the ultimate kitchen centrepiece.

RRP: From $6,490

ECOVACS gives home cleaning a new edge

ECOVACS ROBOTICS has launched the DEEBOT T30 PRO OMNI, a groundbreaking new robotic vacuum and mopping solution poised to redefine hands-free home cleaning. The new DEEBOT T30 PRO OMNI introduces 10 key breakthroughs that bring unparalleled benefits to Australian homes, including 11,000pa of suction, ECOVACS strongest robotic vacuum cleaner ever. Combined with new proprietary Edge Mopping and Anti-Tangle technologies and a new 30% smaller Mini OMNI station that cleans its mopping pads in 70ºC hot water and stores up to five months of dirt, the DEEBOT T30 PRO OMNI delivers a best-in-class and best-in-value option for Australian consumers.

RRP: $1,799

Create exceptional coffee moments with Smeg

Elevate your coffee experience with the BCC12 and BCC13. Grind fresh beans for the richest aromas and flavours, ensuring every cup is a delight. Both models feature a simple push button display, providing an intuitive interface for effortless, one-touch coffee. Combining a grinder and coffee machine in one compact design, daily use is a breeze. The BCC12 offers a variety of beverages, from espresso to long black, with two menus for either a full-flavoured or lighter coffee experience. Its movable steam wand, backed by 19-bar pressure, creates perfectly textured milk for cappuccinos and macchiatos. Designed by Milan’s deepdesign studio, these machines blend Italian style with superior functionality. The BCC13 goes a step further with AutoMilk, steaming milk at a button’s touch for lattes and cappuccinos. It boasts eight beverage functions and a Quick Clean cycle, making it easy to switch between milk types in just 30 seconds.

RRP: $999 (BCC12) and $1,199 (BCC13)

TCL C855 Premium QD-Mini LED TV is brilliance redefined

Introducing TCL’s latest marvel: the C855 Premium QD-Mini LED Google TV. Experience unrivalled brilliance with Mini LED technology, offering deeper blacks, brighter whites, and enhanced contrast. Boasting up to 3,500 nits peak brightness and up to 2,304 local dimming zones, every detail shines with precision. Selected sizes feature 2.2.2 channel audio with built-in subwoofers and upfiring speakers, ensuring immersive sound to match the stunning visuals. With Google TV integration, enjoy seamless access to a world of entertainment. Elevate your viewing experience with TCL’s C855 — where innovation meets excellence.

RRP: From $2,999

GreenPan Elite Slow Cooker delivers maximum versatility

Flavour doesn’t happen in an instant. Create tasty dishes and family-sized meals with massive flavour. The GreenPan slow cooker creates mouth-watering tastes at the press of a button. Sear food to start, then cook it low and slow to draw out maximum flavour. Slow cook, roast, brown/sauté and steam with easy-to-use presets. Plus, the large LCD screen makes finding settings simple while the striking body is a countertop stunner. Take time while cooking, then clean up quickly with Thermolon Volt ceramic non-stick coating specially designed for kitchen appliances. The removable and dishwasher safe 5.7L hard anodised pot is designed for maximum versatility, while the tempered glass lid lets you keep an eye on the meal. The GreenPan Elite Slow Cooker is available in stainless steel, black, blue haze and cloud cream.

RRP: $319

50, 51,

Breville 44, 72

BSH 8, 16, 17, 18, 19, 59

BSR Group 57

Canstar Blue 50

CDB Goldair 48

De’Longhi 46, 59, 71 Ecovacs ...............................................................................................................74

READERSHIP GROUPS

LG 7, 30, 38, 61, 66

Miele 10, 30, 61

Mitsubishi Electric 11, 47 Panasonic 67, 72

Philips 9, 41, 42, 43, 45 Samsung 31, 63

Sennheiser 67

Shriro 54 Sirius 52, 73

Sitro Group 55

Smeg 26, 27, 62, 73, 74

38

DISCLAIMER

This publication is published by The Intermedia Group Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials.

The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information.

34, 35, 36, 74

All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication.

Copyright © 2024 - The Intermedia Group Pty Ltd.

Stress tested for life tests

Washing machines tested with unbalanced* loads

*Washing machine tested with 70x195cm, 1.66 kg rug at Arçelik Labs, supervised by TÜV.

U7KAU and Q7NAU

Top tier tech just for

Mini-LED

Mini-LED paints a vivid canvas of contrast. Igniting a spectrum of brightness bringing any scene to life, where even the subtlest movements come alive. From the unparalleled brightness to the deepest dark, every scene is infused with an intensity that feels real - every colour, every detail, vividly clear.

Hi-View Engine

Experience visuals like never before with the Hi-View Engine. Through real-time frame-level analysis, it elevates everything from 4K resolution to vivid colours. Instead of merely displaying content, it transforms movies and shows into breathtaking spectacles, ensuring a consistently mesmerising viewing experience.

Quantum Dot Colour

With Quantum Dot Colour, it isn’t just about colour; it’s a revolution in display technology. Dive into an expansive spectrum where every hue is intensified, every gradient fine-tuned. From the deepest red rose to the subtlest blue sky, witness a world rendered with an authenticity that mirrors life itself.

144Hz Game Mode Pro

Total HDR Solution Total Ambient Adaptive AI Sports Mode

Dolby Vision HDR™

Smart TV

The high efficiency line up

Vacuum Insulation  Panel (VIP)

Thermal insulation effect is 3~5 times that of traditional materials

Energy consumption reduced by 18%.

High Efficiency  Compressor

Increase COP by 10% and reduce refrigerator  energy consumption by 15% Lower noise level.

Changes that add up.

With a full line up of the highest rated energy efficiency models, in multiple categories, you can make a sustainable choice while still finding the perfect fit for your kitchen.

The Largest 8 star fridge available in Australia.

Temperature sensors, ensuring consistency to reduce spikes in energy, and maintain the lifespan of stored foods.

Freshness That Lasts

Antibacterial crisper drawers, to preserve freshness and longevity for fruits & veggies *Featured in HRBM503E & HRCD483E.

Smarter technology for smarter living

ConnectLife lets you control your appliances from anywhere, offering enhanced features and functionality. Turn on your air conditioner on your way home, set your fridge to Holiday Mode when you travel, customise your wash for tough stains, and monitor your water and energy usage.

From doing the laundry to cleaning the dishes to controlling your AC, make life simpler, easier, and smarter.

Smart Assist

Remove the guesswork. From clothes washes to washing the plates, AI technology senses the best setting for your load. Automatically choosing the perfect water amount, temperature, and time.

Be in control anywhere with ConnectLife

Want to set your AC to temperature before you get home?

The ConnectLife App controls your Hisense appliances from anywhere, unlocking the full potential of a smart home.

Smart home. Simpler living.