Appliance Retailer October-November 2023 by The Intermedia Group

SERVICING THE INDUSTRY FOR 28 YEARS

/// OCTOBER / NOVEMBER 2023

HOME CAFÉ

CONSUMERS SEEK PREMIUM PERSONALISATION

COOLING

MULTI-FUNCTIONAL PRODUCTS TAKE CENTRE STAGE

FLOORCARE

ROBOTICS SWEEP UP MAJORITY OF SALES

REFRIGERATION

ENERGY EFFICIENCY REMAINS KEY CONSIDERATION

WINE CABINETS STEADY GROWTH FOR PROPER WINE STORAGE

Mini-LED. Major line-up. From the U6K to the UX we have something for everyone in our coveted Mini-LED range.

TV • Laser • Home Appliances • Soundbar • Air Conditioning

EDITORʼS NOTE AR

Appliance Retailer is published by Charted Media Group Pty Ltd (a division of The Intermedia Group Pty Ltd) ABN 47 628 473 334 41 Bridge Road, Glebe NSW 2037 Australia P 02 9660 2113 | F 02 9660 4419 E appliance@intermedia.com.au W www.intermedia.com.au ISSN: 1328-1852 Managing Director Simon Grover Publisher James Wells james@intermedia.com.au Editor Emily Bencic ebencic@intermedia.com.au Features Editor Kymberly Martin kymberly@intermedia.com.au National Sales Manager Ben Curtis bcurtis@intermedia.com.au Art Director Alyssa Coundouris Prepress Tony Willson Production Manager Jacqui Cooper jacqui@intermedia.com.au Subscriptions 1800 651 422 subscriptions@intermedia.com.au

The Intermedia Group takes its corporate and social responsibilities seriously and is committed to reducing its impact on the environment. We continuously strive to improve our environmental performance and to initiate additional CSR based projects and activities. As part of our company policy we ensure that the products and services used in the manufacture of this magazine are sourced from environmentally responsible suppliers. This magazine has been printed on paper produced from sustainably sourced wood and pulp fibre and is accredited under PEFC chain of custody. PEFC certified wood and paper products come from environmentally appropriate, socially beneficial and economically viable management of forests.

Playing into the human psyche

rands are re-thinking their value proposition as consumers become more price savvy and cost-conscious. Many are adapting to market conditions through increased promotional activity, particularly in the major appliance category, with limited time warranty offers, percentage discounts or dollars off. Although October is typically a month for escalated activity among suppliers, what will this mean for Black Friday in November and Boxing Day in December? More than 10 million Australians are expected to reach for their wallets during the Black Friday sales weekend, up 14% from last year, research from strategic insights consultancy, Nature has shown. In 2022, Australians spent $7.1 billion across the Black Friday event and this year, spending is expected to boost retail volumes which fell for three consecutive quarters – the first time since the GFC. Unsurprisingly, in Deloitte’s 2023 Retail Holiday Report, almost three-quarters (71%) of respondents said they expect discounting to increase over the holiday period to entice customers to spend and 52% expect a decline in margins. While price and promotion are key parts of the marketing mix, do brands

need to sharpen their focus on longerterm benefits, such as cost savings over the product’s lifetime? Whether it’s investing in a coffee machine for home versus buying takeaway coffee or upselling to a more energy efficient refrigerator to reduce energy bills. According to the Deloitte report, there’s three points to keep in mind as we approach the end of another year. Firstly, we’ve been through this before – adaptability was key in 2020 and remains important today, which is why it’s critical to be aware of shifting consumer preferences and spending habits and adapt business strategies accordingly. Secondly, not all consumers are slowing down – consider how to target particular cohorts, such as those who own their home outright (30% of Australians). Thirdly, while cost control is important, so are growth strategies – keeping up momentum on productivity growth is crucial so keep planning for efficiency gains in 2024 and beyond.

Editor Emily Bencic

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AR CONTENTS

SERVICING THE INDUSTRY FOR 28 YEARS

/// OCTOBER / NOVEMBER 2023

HOME CAFÉ

CONSUMERS SEEK PREMIUM PERSONALISATION

COOLING

MULTI-FUNCTIONAL PRODUCTS TAKE CENTRE STAGE

FLOORCARE

ROBOTICS SWEEP UP MAJORITY OF SALES

REFRIGERATION

ENERGY EFFICIENCY REMAINS KEY CONSIDERATION

WINE CABINETS STEADY GROWTH FOR PROPER WINE STORAGE

COMBINING CONVENIENCE, PRECISION AND CONSISTENCY Introducing the De’Longhi Dedica Maestro Plus where compact convenience meets limitless beverage possibilities. Packed with state-of-the-art technology, this coffee marvel empowers aficionados to confidently and consistently craft exceptional brews. Active Temperature Control allows precise extraction for a perfectly balanced cup of coffee every time. The user-friendly interface ensures full control while its compact, stylish, and stable design combines form and function. The Dedica Maestro Plus also incorporates an Auto LatteArt feature. Equipped with three microfoam profiles, it effortlessly texturises milk when creating milk-based coffee, turning your kitchen into a barista’s haven.

Appliance Retailer October / November 2023

IN THIS ISSUE VOLUME 29 / ISSUE #5

EDITOR’S NOTE

Playing into the human psyche

Following a slowdown in volume growth in the cooling category in 2022, the Bureau of Meteorology (BOM) is predicting a hot spring and summer, expected to bode well for air conditioning and fans.

The impact of promotions as we approach the holiday season.

NEWS

Smeg appoints Nick Elgin as head of product and marketing

Elgin brings over 18 years of industry experience to the role, most recently as BSR Group general manager of Designer Appliances.

Miele explains strategy behind its latest Experience Centre in Bondi

The store represents a deliberate move by Miele into the affluent eastern suburbs within one of the largest shopping centre precincts in Sydney.

Bosch prepares for significant cooking launch

The new premium Series | 8 and accent|line ovens, accompanying coffee machines, multi-functional warming drawers and vacuum drawers, as well as accent|line induction cooktops and dishwashers, signify Bosch’s commitment to staying at the forefront of innovation.

COOLING

52 12

Winnings completes Redfern showroom renovation

Showroom two is home to Fisher & Paykel, Siemens, NEFF, ILVE, Fhiaba and Sub-Zero Wolf cooking and refrigeration displays, as well as alfresco products, bathware and furniture.

IFA Berlin back to full strength in 2023

Highlighting the key product announcements from major brands.

FEATURES

HOME CAFÉ

As the market for premium coffee machines continues to thrive, there’s a focus on expanding personalisation capabilities to enhance the café experience at home.

FLOORCARE

The convenience of versatility and shrinking living spaces is manifesting in the growing popularity of two-in-one standard and robotic cleaners that vacuum and mop.

REFRIGERATION

A growing awareness of food safety is leading to increased demand for refrigeration solutions that can maintain food quality for longer.

WINE CABINETS

Increasing consumption of wine is one of the main factors driving product demand as wine connoisseurs seek optimum storing conditions to lengthen the ageing process.

WHAT’S HOT

Pick of the crop

ECOVACS DEEBOT X2 OMNI, TCL BreezeIN Series air conditioners, Smeg Linea Neptune Grey, and more. www.applianceretailer.com.au

AR NEWS

Winning Group announces departure of Mick Bunt Winning Services general manager, Mick Bunt will depart the company at the end of October after a 20-year tenure. “It is with sadness that we announce Mick’s departure. Throughout his 20-year career at the Winning Group, he has forged a path of growth and leadership that epitomises the possibilities that lie within our company,” Winning Group CEO, John Winning said. “We thank Mick for his dedication, he will be greatly missed. We wish him the best of luck on his next endeavour, knowing that his Winning Services general commitment, knowledge and dedication will manager, Mick Bunt is departing undoubtedly lead him to further success. the company after 20 years. “With the departure of Mick, we have taken the opportunity to restructure the business to establish a stronger foundation for future growth. We are delighted to announce that Harry Boileau will be expanding his responsibilities to include Winning Services, as general manager of Winnings and Winning Services. “Harry started his time with the Winning Group at the warehouse and is excited to return and now lead this part of the business. He will take on the role at the end of October, following a handover with Mick.”

BEKO DISTRIBUTES HITACHI BRANDED APPLIANCES IN AUSTRALIA Beko Australia and New Zealand has become the distributor of Hitachi branded home appliances in Australia. Hitachi Australia has ceased distribution of its home appliances and transitioned the responsibilities to Beko ANZ, a subsidiary of global household appliances company, Arçelik. As the new distributor, Beko ANZ, directly liaises with Arçelik Hitachi Home Appliances, a joint venture between Arçelik and Hitachi Global Life Solutions, established in July 2021, to manufacture, sell and

provide after-sales services of Hitachi branded home appliances globally (except Japan). This transition aims to ensure uninterrupted and seamless supply and enhanced services of Hitachi branded home appliances products for customers. “We’re excited to be chosen as the new distributor for Hitachi branded home appliances in Australia. Our team is committed to upholding the high standards set by the previous distributor and to further enhancing the availability and accessibility of products to customers,” Beko Australia and New Zealand country director, John Brown said. Both companies express their gratitude to customers, partners, and stakeholders for their continued support and look forward to a successful transition that will benefit Beko Australia and New Zealand country director, John Brown the Australian domestic and Hitachi executive general manager, Gaurav Sethi. appliance market.

Appliance Retailer October / November 2023

SMEG APPOINTS NICK ELGIN AS HEAD OF PRODUCT AND MARKETING BSR Group general manager of Designer Appliances has joined Smeg as head of product and marketing. Elgin brings over 18 years of industry experience to the role, starting his career as general manager of merchandise at BuyRite, followed by more than eight years at The Good Guys across Australia and New Zealand in category and merchandise roles. He was then appointed general manager of Kitchen Things in New Zealand for four years before joining BSR Group in 2019. Smeg Australia managing director, Wayne Campbell said, “It’s an absolute pleasure and exciting to welcome Nick Elgin to the Smeg Australia team. Nick’s vast knowledge of the Australian and New Zealand market from a product and business management perspective will be an asset to the Smeg Australia business, as part of our new internal product and marketing company structure.” Commenting on his appointment, Elgin said: “It has always been an aspiration of mine to join Smeg Australia. The brand is synonymous with global design trends and latest technology appliances. After 25 years of experience in the Australian and New Zealand home appliance industry, I am excited and looking forward to joining Wayne and his team with this career defining move.”

Smeg head of product and marketing, Nick Elgin and Smeg Australia managing director, Wayne Campbell.

NEWS AR LEFT: Electrolux director – peace of mind, Carlo Gadola. RIGHT: Electrolux product line director – care and wellbeing, Himal Jekishan.

Electrolux Group welcomes two new directors in Australia and New Zealand Electrolux Group has appointed Carlo Gadola to the role of director – peace of mind for Australia and New Zealand, responsible for after-market care and consumer experience, managing the consumer care centre, warranty and paid services, installation services and sales of spare parts and components. Gadola, who has been with Electrolux Group for seven years, was previously head of peace of mind – sales based in Stockholm. “With the group focus on getting closer to our consumer, we’re delighted that Carlo is joining our business, bringing his deep experience in ownership solutions to Australia and New Zealand,” Electrolux Australia and New Zealand managing director, Kurt Hegvold said. Gadola is excited at the prospect of further enhancing his professional and personal growth in a new region. “To be able to join an amazing team with great knowledge and experience and together, be able to continue to perform and transform the

business, by building on great work from the past.” Gadola succeeds director of customer and ownership experience, Anastasia Barlas who is leaving the company, after joining Electrolux as marketing director in 2016. Electrolux Australia and New Zealand has also welcomed Himal Jekishan to the role of product line director – care and wellbeing, leading the team to deliver product category expertise and drive continued growth. Jekishan joins the business from Samsung where he gained considerable leadership experience, most recently as director and head of TV/AV division. “I am truly excited to welcome Himal to the Electrolux family. His extensive leadership experience in the appliance industry and vast product line experience complements our ongoing strategy,” Hegvold said. Jekishan succeeds John Henley who will leave the business later this year following his retirement.

BERTAZZONI AUSTRALIA APPOINTS MARK TRAGEAR AS MANAGING DIRECTOR Bertazzoni Australia has appointed Mark Tragear as managing director. Tragear brings over 25 years of industry experience, having worked for appliance brands including Sampford IXL, BSH and V-ZUG, as well as retailers including Clive Peeters and Narta, in various sales, marketing and operations roles. He was most recently general manager of retail operations at e&s. Tragear’s appointment aims to strengthen the Australian subsidiary and promote Bertazzoni’s complete range of high-quality kitchen products across four series. Each ‘Bertazzoni Kitchen Suite’ is a collection of appliances that integrate with different kitchen styles.

Bertazzoni chief operating officer, Nicola Bertazzoni said, “We are happy to welcome Mark as managing director of Bertazzoni Australia. His strong experience in domestic appliances will boost the development of Bertazzoni as a premium brand in Australia. Bertazzoni products are renowned worldwide for their outstanding design and engineering, a combination that is highly valuable for Australian consumers.” The company’s investment in Australia is part of its global expansion strategy, following the opening of subsidiaries in China in 2021 and North America in 2023.

Bertazzoni Australia managing director, Mark Tragear.

www.applianceretailer.com.au

AR NEWS

MIELE EXPLAINS STRATEGY BEHIND BONDI EXPERIENCE CENTRE Miele has shared the strategy behind its latest Experience Centre – located within the Westfield Bondi shopping centre in Sydney. The 220-square metre store represents a deliberate move into the affluent eastern suburbs within one of the largest shopping centre precincts in Sydney. According to Miele Australia’s Ben Curmi, who leads Experience Centres, the store took slightly longer to fit out than previously planned. However, it was certainly worth the wait. “From a cooking perspective, we have about 80% of the range on display and in laundry, we have more than half the range. In dishwashers, while we only have six models on display, we can demonstrate all formats, fascias and features including semi-integrated and fully integrated products. All vacuum cleaner models are represented, as well as a select range of refrigeration,” he said. “This Experience Centre also features the entire range of consumable items to complement our dishwashing and laundry appliances, as well as care products to keep everything looking their best.” Demonstrations are organised with a dedicated Culinary Expert either once or twice per day, five days per week. Classes are often attended as part of a pre-purchase or post-purchase experience and can be as specific as understanding the benefits of Moisture Plus or a Coffee Connoisseur class to help get the best out of benchtop or built-in coffee machines. “We also host laundry classes to provide tips and tricks as there are still consumers making the transition from top loaders to front loaders and we are there to help them.”

Miele Australia leader of direct to customer, Ben Curmi in the Miele Bondi Experience Centre.

HKTDC to host Electronics Fair and electronicAsia in October The Hong Kong Trade Development Council (HKTDC) hosted two prominent exhibitions, the Autumn Electronics Fair (EFAE) and electronicAsia at the Hong Kong Convention and Exhibition Centre from 13 to 16 October. The EFAE features three thematic zones: Hall of Fame with electronic products from renowned international brands; Startup Zone with innovative technology enterprises and young entrepreneurs; and Tech Hall which presented the latest electronic products. electronicAsia (co-organised with Messe München), covers printed circuit boards and solar and photovoltaic renewable energy solutions. This year’s exhibition saw numerous exhibitors from Hong Kong and Mainland China, as well as other countries and

The Autumn Electronics Fair will feature three zones: Hall of Fame, Startup Zone and Tech Hall.

Appliance Retailer October / November 2023

regions around the world participating, including Tuya (HK) Limited, Qingdao Thunderobot Technology Co., Ltd, Reefan International Limited and Amicro Semiconductor Co., Ltd (Chinese national level ‘Little Giant’ enterprise). A range of interactive events such as forums and seminars were also held during the fairs. These events feature esteemed experts from both local and international backgrounds, offering valuable insights. Notable events included the ‘Symposium on Innovation & Technology’, exploring the opportunities brought by Artificial Intelligence, and the ‘Hong Kong Electronic Forum’, delving into topics related to microelectronics. Major exhibit categories at the Autumn Electronics Fair included 3D printing, 5G & IoT, audio-visual products, beauty and lifestyle products, fitness and wearables, home appliances, smart retail and business solutions, robotics and unmanned tech, personal electronics, security products and more. electronicAsia also showcases electronic components, keyboards and switches, power supplies, printed circuit board and EMS, display technology, wireless and sensor technologies, as well as test and inspection equipment. In addition, the exhibitions host a variety of startupfocused events, such as an investment matchmaking session, a pitching competition, and a ‘Meet the Mentors’ session. These tailored activities present start-ups with valuable opportunities to showcase their innovative ideas, attract potential investors, and glean valuable insights on business development from industry experts.

NO COMPROMISES Revolutionise the way you cook with a 5-star awarded cooktop. Smeg has once again claimed the coveted Canstar Blue No.1 customer satisfaction award. This recognition is a result of outstanding ratings across critical categories, including overall satisfaction, performance, design, value for money, ease of cleaning, features and functionality, and ease of use. smeg.com.au

AR BRAND PROFILE

Bosch prepares for most significant cooking launch since 2015 ABOVE: The Bosch Series | 8 range is defined by a traditional stainless steel handle, while accent|line is finished in a sleek carbon black.

BY EMILY BENCIC

osch is rolling out its new premium Series | 8 and accent|line ovens, accompanying coffee machines, multi-functional warming drawers and vacuum drawers, as well as accent|line induction cooktops and dishwashers, signifying its commitment to staying at the forefront of innovation, as the brand’s most significant cooking launch since 2015. Described as a line-up that offers ‘the best of Bosch like never before’, the launch isn’t merely about products, but setting new standards in cooking and design, reinforcing the company’s position as an industry leader, according to BSH head of brand, Jessica Deuscher. “This next-generation cooking range from Bosch introduces a series of new and cutting-edge features that not only enhance the cooking experience but also showcase our commitment to innovation, versatility, and convenience,” she told Appliance Retailer. With the full size 60cm and compact 45cm ovens the hero of the range, all models feature an integrated Air Fry Function, catering to demand for healthier cooking while saving valuable benchtop space. Also addressing the growing trend toward healthier cooking is the inclusion of Steam Function Plus. Being able to steam at up to 120°C allows for

Appliance Retailer October / November 2023

faster cooking, while retaining more vitamins and nutrients compared to 100°C steam (BSH laboratory test). Perfect Steam ensures consistent steam generation, so bread and roasts maintain crispiness and moisture levels, thanks to precise sensors and automatic steam regulation. An iconic feature of Series | 8 ovens, the control ring, has undergone an evolution, now existing as a digital ring engraved in the glass on the control panel. High resolution TFT touch displays provide clear, vivid images and informative text, enhancing convenience with step-by-step guidance of programs. Select accent|line ovens feature a 6.8-inch full-surface TFT Touch Display Pro screen, representing the epitome of intuitive kitchen technology. Incorporating Artificial Intelligence in features like PerfectBake Plus and PerfectRoast Plus ensure precise cooking times and results. The advanced Individual Browning feature in the top of the range accent|line oven (HNG978QB1A) utilises an integrated oven camera to detect when compatible dishes are browned to perfection, while the Assist Function takes the guesswork out of cooking. Simply select the dish in the control panel from the pre-installed menu, and the oven does the rest – applying the ideal heating mode, temperature and time, then turning off once the dish is ready.

BRAND PROFILE AR

High resolution TFT touch displays provide clear, vivid images and informative text. The iconic control ring now exists as a digital ring engraved in the glass on the control panel.

“THIS NEXT-GENERATION COOKING RANGE

FROM BOSCH INTRODUCES A SERIES OF NEW

All Bosch Series | 8 and accent|line ovens feature an integrated Air Fry function.

AND CUTTING-EDGE FEATURES THAT NOT

ONLY ENHANCE THE COOKING EXPERIENCE

BUT ALSO SHOWCASE OUR COMMITMENT TO

INNOVATION, VERSATILITY, AND CONVENIENCE.” Home Connect capabilities and Assist functions are incorporated across the range for seamless integration into a smart home and ease of use. With Oven Assistant, home cooks can ask the oven, via voice assistant, how to cook certain meals. The oven suggests suitable settings or programs and automatically switches to the selection. This process can also be completed via the Home Connect app. The accent|line Vacuum-Sealing Drawer is designed for extended food preservation of fresh produce and leftovers, as well as sous-vide cooking, while MultiFunctional Warming Drawers can do more than just keep food and plates warm. They can be used to slow-cook meat, defrost frozen foods, melt chocolate, dry fruit and let dough rise.

INTERNATIONALLY RECOGNISED FOR OUTSTANDING DESIGN

Deuscher explained that the new range offers design flexibility with aesthetic and functional differences across Series | 8 and accent|line ranges. “The Series | 8 range is defined by a more traditional stainless steel handle, while accent|line is finished in a sleek carbon black, encompassing cutting-edge aesthetics with a minimalist and monochrome architectural appeal,” she said. “The entire new oven range is made in Germany and delivers on the Bosch promise of high-class workmanship and quality. The Series | 8 accent|line range has also been recognised with international design awards, including the iF Gold Design Award 2023, the Red Dot Award 2023 and the UX Design Award.

Select Bosch accent|line ovens feature a 6.8-inch full-surface TFT Touch Display Pro screen.

“The awards are worth mentioning by retailers as they build trust and credibility with consumers and highlight the outstanding design of the range that has earned the respect of the design community on a global scale.”

OMNI-CHANNEL ASSETS SUPPORT THE LAUNCH

Bosch is committed to supporting its new cooking range through an omni-channel approach. “The instore experience starts with ensuring our retail partners have solid foundational knowledge of the range and its lighthouse features, and along with new point-of-sale assets, customers can be confidently guided through the impressive range,” Deuscher said. “Further afield, the launch will be supported with an extensive ‘Like A Bosch’ advertising campaign across digital platforms such as on-demand TV, YouTube and social media, creating demand and driving customers to retail locations. Maintaining a strong online presence ensures that customers can access information and support for their cooking appliances via Bosch channels.” AR www.applianceretailer.com.au

AR RETAIL PROFILE

Winnings completes Redfern showroom renovation TOP LEFT: Winnings Entertainer Kitchen, Laundry and Bathroom includes a mix of world-leading brands. TOP RIGHT: The ILVE display.

BY EMILY BENCIC

howroom two of Winnings Redfern, a lifestyle and luxury destination for the entire home incorporating Winning Appliances, Spence & Lyda and Rogerseller, is now open, completing the 2,400 square metre showroom in Sydney’s inner city. Appliance Retailer had the opportunity to visit showroom two and discuss the new space with Winnings general manager, Harry Boileau. “We wanted to make a statement with the entire Redfern showroom as it’s the jewel in the crown for Winnings. We have continued the same look and feel of showroom one in showroom two by drawing design parallels through the finishes using the same flooring and ceiling type,” Boileau said. “Showroom two is home to Fisher & Paykel, Siemens, NEFF, ILVE, Fhiaba and Sub-Zero Wolf cooking and refrigeration displays, as well as alfresco products, bathware and furniture. For the first time, we have installed a full Kalamazoo display with integrated joinery, showcasing the Hybrid Fire Grill, Gaucho Wood-Fired Grill, pizza oven and smoker cabinet that are all handmade in the US.

Appliance Retailer October / November 2023

“We have a dedicated lighting display offering pendant lights, wall sconces, floor and table lamps, giving customers the opportunity to get hands-on and see the lights working. We believe the lighting category offers a lot of opportunity by delivering a carefully curated selection of world-leading brands including DCW Editions and CTO Lighting. “The showroom also incorporates our coffee demonstration area with fully automatic machines from La Pavoni and La Marzocco with complementary coffee grinders, as well as machines from Jura, Breville and Sunbeam. We want customers to be able to prepare an espresso on all of the machines to compare the grind, the power of the steam wand and the crema. We are offering group bookings and one-onone demonstrations for all machines or a single branded machine for the first time in any of our showrooms. Winnings has launched coffee beans, a signature blend called 1906, which pays homage to the year the business was founded, and we will be offering a one-year supply with the purchase of any coffee machine.

RETAIL PROFILE AR

The alfresco area includes a full Kalamazoo display with integrated joinery, showcasing the Hybrid Fire Grill, Gaucho Wood-Fired Grill, pizza oven and smoker cabinet.

“Showroom two delivers the first cinema room in the country from Winning Home – a dedicated team of residential lighting control and AV automation professionals. Winning Home delivers personalised solutions that control your home environment, security and entertainment needs. It offers full installation of projectors, screens, speakers, carpets, lighting and soundproofing from world-leading brands including Control4 and Savant. There is also a dedicated area to showcase lighting and security systems in-situ. “The northern end of showroom two includes three distinct lifestyle kitchens and bathrooms, which have been created on an understanding of our most important customer segments, their needs, wants, and personal styles. This new way of displaying, unique to Winnings, offers customers the opportunity to discover their preferred aesthetic for their renovation, and showcase in a home-like manner how investing in quality appliances and bathware can improve everyday life. These state-of-the-art lifestyle displays include a selection of products for the kitchen, laundry and bathroom, including cookers, rangehoods, refrigeration, sinks and taps. There is also a bookable Collaboration Room for architects, designers and builders to hold client consultations, fit with a variety of samples to promote creativity during the design and specifying journey.” AR

Introducing the all new bamix cordless ®

Proudly distributed by DKSH Australia Pty. Ltd. Product enquiries: Call 02 9425 5000. Visit cg.dksh.com.au

AR IFA BERLIN 2023

IFA BERLIN

back to full strength in 2023

FA Berlin 2023 made its first return to full strength since the pandemic without restrictions, with more than 2,000 exhibitors across 130,000 square metres and 26 halls. Around 182,000 trade visitors and consumers from 138 countries came to Berlin to see the latest consumer electronics and home appliances. “IFA Berlin is back — both as a platform and a constant for the global tech industry. As an event, we showed that IFA is rapidly evolving to meet the expectations of both exhibitors and visitors. IFA 2023 was a big success, and we will now prepare to celebrate IFA’s 100th birthday in 2024,” gfu Consumer & Home Electronics GmbH managing director, Dr Sara Warneke said. “IFA under new management has proven that the 2023 edition has initiated the change that will set the direction for all future shows. IFA management and its shareholders, gfu and Clarion, agree that a constantly evolving industry also requires a constant evolution of the IFA concept.”

2 1. Former UNSW student, Soren Su and Matt Ma (Anker) with the Mach robot vacuum cleaner. 2. Simon Taylor (Arisit), Simon Grosvernier (Stylies) and Adam Mills (Arisit).

Appliance Retailer October / November 2023

“

IFA Berlin is back – both as a platform and a constant for the global tech industry.”

AEG SaphirMatt induction hob.

AEG debuts EcoLine appliance offering and SaphirMatt induction hob Electrolux Group unveiled the AEG EcoLine – a dedicated selection of the company’s most resource-efficient appliances across product categories. Within laundry, AEG EcoLine washing machines have an energy rating better than the best European A rating on the market with features such as AutoDose to save detergent and UltraWash to clean efficiently at 30°C, while saving 30% energy. AEG EcoLine tumble dryers with heat pump technology can save up to 68% more energy compared to a traditional dryer. In cooking, AEG EcoLine ovens retain minerals and vitamins while using up to 20% less energy when cooking with steam. The steam cleaning function saves up to 95% energy compared to pyrolytic cleaning. Within home care, the new AEG 7000 cordless vacuum cleaner is made with up to 70% recycled plastic and when using Auto Mode, it can save up to 47% energy and prolong runtime. IFA 2023 was also used as the platform for the world premiere of the new AEG SaphirMatt induction hob with scratch-resistant glass. The unique SaphirMatt ceramic glass can withstand everyday use and abrasions without being scratched. It can withstand up to four times fewer scratches compared to a conventional ceramic hob and is twice as fast to clean. Its elegant black matte finish adds a touch of style and is also 80% less reflective than a standard surface.

gfu Consumer & Home Electronics GmbH managing director, Dr Sara Warneke.

4 3. Rob Butchatsky (Asko), Scott Whitney (Retravision), Maddie Li (Asko) and Tiffany Galloway (Asko). 4. Sam Zalin (Bing Lee), Ben Normoyle (Fisher & Paykel), Peter Harris (Bing Lee) and Ben Miller (Bing Lee).

www.applianceretailer.com.au

AR IFA BERLIN 2023 5

Anker showcases eufy security and MACH floorcare products Anker Innovations presented two new products within the eufy security portfolio. The eufyCam E330 offers 24/7 continuous recording and 24/7 smart assistance with BionicMind which recognises when someone’s at the door. A true 4K lens and sensors are supported by 130-degree field of view and colour night vision. The Cross Camera Tracking function automatically joins videos of the same event and person for easy review. The eufyCam E330 is compatible with Amazon Alexa and Google Assistant and carries an IP67 rating. The eufy Security SoloCam C210 delivers 2K resolution for clear footage day and night. The on-device AI only notifies users when people are detected, reducing false alerts triggered by animals or trees. With its compact and wire-free design, the camera can be installed anywhere and can withstand harsh weather conditions thanks to an IP67 rating. Anker Innovations demonstrated its latest robotic vacuum cleaner, the MACH R1 Always Clean – a hands-free robotic cleaner with an all-in-one station that can auto-empty, auto-mop clean, auto water-refill, auto dirty water disposal, auto self-clean, and auto-dry. The MACH R1’s self-cleaning technology cleans the roller mop while it works, keeping it constantly clean. With high-precision laser navigation, it cleans hidden corners without missing stubborn stains, while advanced obstacle avoidance can navigate around any obstructions. The LCD screen and buttons make it convenient to view information and perform operations.

eufyCam E330 Professional cameras.

Appliance Retailer October / November 2023

5. Paul Baddeley (E&S), Mark Meldrum (E&S), Fabio Valente (Fisher & Paykel) and Rob Sinclair (E&S). 6. Kurt Hegvold and Hass Mahdi (Electrolux).

IFA BERLIN 2023 AR

ASKO highlights Pearl Grey ovens and Celsius induction cooktops

ASKO Celsius induction cooktop.

ASKO connects smart accessories with step-by-step recipes and induction technology to prepare perfect dishes with precise control of temperature and time.

ASKO has showcased its new Pearl Grey colour finish for its Elements oven series and new Celsius induction cooktops, both expected to arrive in Australia in early 2024. ASKO describes Pearl Grey as “sophisticated but playful, vivid yet understanded, timeless but effortlessly modern” as it integrates with contemporary kitchen styles and a range of materials such as wood, granite, marble and ceramic. The Pearl Grey ovens incorporate soft grey painted glass and subtle metallic sprinkle, giving the glass a rich, layered effect. With the Celsius Cooking system, ASKO connects smart accessories with step-by-step recipes and induction technology to prepare perfect dishes with precise control of temperature and time. The System includes a Celsius Cooking Probe, which measures the exact temperature inside the food, as well as the temperature of any liquids. The smart cookware, Celsius Cooking Chef’s Pot and Celsius Cooking Frying Pan, are available as accessories. The cooktop, pan, pot and probe communicate with one another using Bluetooth to ensure the right temperature and right heat at the right time. A companion Celsius Cooking website is home to a collection of step-by-step recipes. The Circular Slider control on the cooktop shows heat level, both graphically and numerically. The slide has a double function and can be used to set the power level or exact temperature of the ASKO Celsius Cooking pans.

Beko develops water-saving technology across laundry and dishwashers Beko is helping save thousands of litres of water annually with its SaveWater dishwasher and laundry products and AquaTech feature on selected washing machines, significantly reducing water usage. The SaveWater tumble dryer collects water during the drying cycle and stores it in a specially designed tank. This water can then be reused in the next washing cycle, saving up to 5.2 litres of water per cycle. The SaveWater dishwasher saves water by storing it from the last rinse phase in the dishwasher’s tank, which can then be reused in the beginning of the next wash, saving up to 2.6 litres of water per cycle. Beko’s AquaTech washing machines use water to clean clothes more thoroughly and gently without longer wash cycles. AquaTech has a special paddle system that distributes detergent evenly throughout the drum, ensuring clothes are clean and fresh every time. A sensor positions the paddle at the top of the drum. This creates a direct waterfall of water onto clothes, which enhances washing performance. Beko also launched its next generation of sustainable living appliances incorporating EnergySpin technology into its washing machines. EnergySpin reduces energy consumption across the most frequently used programs to be more sustainable, efficient, and cost-effective. EnergySpin technology provides energy savings not only for eco programs but other programs, enabling Beko washing machines to save up to 35% energy on daily programs.

Beko SaveWater laundry and dishwasher products.

www.applianceretailer.com.au

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Bosch launches induction cooktops and quiet rangehoods The new Bosch Series 6 induction hobs deliver features that take cooking and frying to a new level including the PerfectFry Plus frying sensor. The PerfectFry Plus frying sensor offers a choice of 11 preset temperature levels to achieve optimal results every time. The sensor continuously monitors the temperature of the pan and keeps it constant, eliminating the need for readjustment. Even if new ingredients are added during cooking, the hob automatically regulates the temperature back to the set target. The cooking zones and DirectSelect control panel provide a quick overview of the most important functions including a new favourite button, which allows cooks to store up to two personal favourite functions for quick access. Bosch also presented its new inclined rangehoods that are super quiet and extremely powerful with innovative filter technology. The Series 6 and Series 8 inclined hoods claim to be the quietest and most powerful in Europe at 59dB on power level three and only produce 51dB in exhaust mode. The Series 4 and Series 2 models are also quiet at 62dB and 69dB respectively. The Series 8 models offer two additional intensity levels for air extraction up to 964m3/hour, while the other series have one additional intensity level. The Clean Air Plus Odour filter in Series 4, 6 and 8 models comes with an anti-fish and market-first anti-pollen function to absorb pollen and dust.

Bosch Series 6 induction hobs.

ECOVACS unveils robotic lawn mower and next-gen DEEBOT OMNI vacuum

ECOVACS GOAT G1 robotic lawn mower.

Appliance Retailer October / November 2023

ECOVACS ROBOTICS has extended its home robot range outdoors with the launch of the GOAT G1 robotic lawn mower. With the GOAT G1, electronic wire boundaries are replaced by ultra-wideband (UWB) signal beacons strategically placed around the edge of the lawn, allowing boundaries to be set within the app, improving efficiency by up to 80%. The robotic lawn mower combines localisation technologies to ensure efficient path planning and precise operation, including ECOVACS TrueMapping Multi-Fusion Localisation System, UWB technology, an Industrial-Grade Gyroscope and High-Precision GPS Signal Transmission. ECOVACS also launched its latest flagship robotic vacuum and mop, the DEEBOT X2 OMNI, offering a square shape rather than the traditional round design to improve cleaning efficiency by collecting dust in corners, edges and hard to reach places. At only 9.5cm high and 32cm wide, the DEEBOT X2 OMNI’s slim dimensions are made possible by the Semi-Solid-State Lidar directly integrated into the body of the robot. Thanks to the extended main brush, floor cleaning is more efficient and precise. With a suction power of 8,000 pa, the DEEBOT X2 OMNI is up to 60% more powerful than its predecessor. The allin-one OMNI station offers a fully automatic cleaning solution, can wash and dry the mopping pads. The dust container is also emptied automatically, and clean water is refilled into the robot.

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Hisense launched the Series 9 washing machine featuring a full-colour touchscreen display and AI super wash. Hisense delivers TV and laundry innovations 7

8 7. Da Xu, James Hand, Cory Foster, Xifeng Zhang and Chris Mayer (Hisense). 8. Iain Tennant (Harvey Norman), Maddie Li (Asko) and David Ackery (Harvey Norman).

Hisense demonstrated its latest technology in the TV category including its 100-inch Mini LED TV, ULED X Mini LED TV, world-first 120-inch 8K Laser TV, a 200-inch blending screen solution made possible by two L9H TriChroma Laser TVs and the C1 Pro projector producing a screen up to 300-inches. Hisense also launched the Series 9 washing machine featuring a full-colour touchscreen display and AI super wash which uses sensors to automatically detect the weight and dirtiness of the load and type of material for the optimum wash setting. In conjunction with the smart dosing feature, the machine dispenses the perfect amount of water and detergent necessary to wash clothes without wasting water or energy. Customers simply need to fill the detergent and softener dispenser with a cleaning product of their choice, and the machine will take care of how much to use for the perfect wash. The Series 9 washing machine also delivers quick wash programs – 15 minutes for 1kg or 49 minutes for half a load of laundry – and a steam function to eliminate 99.9% of Escherichia coli and Staphylococcus aureus attached to clothes. The rubber door seal utilises an anti-bacterial material, while the Pure Jet function washes away stains on and below the door.

Hisense Series 9 washing machine. www.applianceretailer.com.au

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The new J8 Twin comes equipped with two high-performance conical grinders. Jura updates E8 and J8 coffee machines Jura has presented the latest additions to its fully automatic coffee machine range. The Jura E8 is now equipped with a range of premium-segment features including the addition of the (Professional Aroma Grinder) P.A.G.2 grinder and new 3.5-inch touch display with large symbols making it even easier to use. The Jura E8 offers 17 different specialties from an espresso to a cortado. It can also prepare long, mild specialties such as caffè barista and lungo barista. The new J8 Twin comes equipped with two highperformance conical grinders. Combining two coffee machines in one, this feature was exclusively reserved for Jura’s super premium lines and for the first time is now presented in the compact class. The J8 Twin also uses the same panorama coffee display as the GIGA 10, promising a more intuitive user experience.

Jura J8 Twin coffee machine.

9. Jonathan Peart (BSH) with Harvey Norman representatives: Emmanuel Hohlastos, Iain Tennant, Adam Evans, Chris Coen, Haydon Myers and Peter Hearne. 10. Nick Trajkovski and Tania Garonzi (The Good Guys) and Terry Smart (JB Hi-Fi).

Appliance Retailer October / November 2023

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LG shows commitment to making products more inclusive LG has demonstrated how it’s enhancing the usability of its product range for individuals with disabilities through a collection of accessories and add-ons. Universal UP Kit products can be easily integrated into a range of existing compatible LG home appliances. In an exclusive interview with Appliance Retailer, LG project leader for H&A design, Soo-yun Kim said, “The Universal UP Kit is our hardware upgrade kit designed for seniors and people with disabilities. There’s a range of accessories available for laundry, floorcare, refrigeration and dishwasher appliances. “In the laundry category, a detachable handle for the washing machine door and detergent drawer makes it easier to grip, while a coloured dial attachment is designed for those with fine motor disabilities. The stretch hanger for the LG Styler comes with a long handle and circular grip to improve reach, especially for individuals in a wheelchair. “In floorcare, the assistant kit for the LG CordZero stick vacuum includes a detachable wheeled strut making it easier to control and manoeuvre the vacuum as the centre of gravity is redistributed for reduced wrist strain. “For LG dishwashers, there’s an extension handle that can be placed on the lower rack to reduce back strain and improve usability. The handle is made of post-consumer recycled plastic and available in different colour options for vision impaired individuals. “Like the detachable handle for washing machines and dryers, there’s a handle for LG refrigerators that makes it easier to open and close the doors, as well as a rotating shelf that can be placed on top of an existing shelf to maximise space and make it easier to reach items stored at the back of the fridge.”

Soo-yun Kim (LG) with the Universal UP Kit.

Miele Duoflex HX1 vacuum cleaner.

Miele showcases new handstick and expands into laundry cabinets The Miele entry-level cordless handstick vacuum cleaner, the Duoflex HX1, features a patent pending SpeedLock system for users to switch between a complete vacuum cleaner to handheld unit at the flick of the wrist. The new multi-floor electrobrush automatically detects floor type and adjusts speed accordingly. The lithium-ion battery provides up to 55 minutes of runtime on the lowest setting. The Miele DuoFlex HX1 handstick vacuum will be available in six colours including Terra Red, Nordic Blue, Sunset Yellow, Brilliant White and Obsidian Black with Space Grey or Rose Gold. Miele is entering the laundry cabinet category with the launch of the Aerium laundry cabinet designed for garments that simply need refreshing or de-wrinkling. Five special-purpose hangers (AeroHangers) allow garments to air and the hanging rail accommodates pants or scarves. On the shelf directly below, items such as hats or children’s toys can be freshened up. The rack can be folded up to allow more space for longer dresses. The lower area is designed for shoes, hats or gloves on the hinged air and steam outlets (AeroBars). There are three programs to choose from — PowerFresh to refresh clothing using steam, DryFresh for delicate garments without the use of steam and AutoDry to gently dry any garment type. In all programs, garments are optionally scented using Miele’s FragranceDos feature. www.applianceretailer.com.au

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Samsung announces built-in cooking range for Australia Samsung Electronics Australia confirmed the local roll-out of its built-in cooking range, incorporating ovens, cooktops, rangehoods and dishwashers. Powered by Samsung’s SmartThings connectivity, the new built-in cooking range has innovative features that simplify meal preparation using advanced technology and Artificial Intelligence (AI). The Samsung cooking range is Wi-Fi enabled, allowing households to remotely monitor and control their oven, cooktop and rangehood from their smartphone. With a built-in AI camera, professional quality cooking is made easy and shareable. Without needing to open the oven door, cooking can be optimised through recipe selection, and post-cook highlight videos created to share on social media. Select oven models will include Dual Cook Flex, two compartments that can be set to two different temperatures, as well as when multicooking a flexible door means one zone can be checked without interrupting the other.

11. Dr. Markus Miele, Dr. Axel Kniehl and Dr. Reinhard Zinkann (Miele). 12. Ana Zupanoska (Samsung), Andy Allen (Samsung Cooking Ambassador) and Jeremy Senior (Samsung).

Samsung Bespoke built-in oven range.

Appliance Retailer October / November 2023

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Siemens iQ500 studioLine dishwashers.

Siemens simplifies dishwasher user experience Siemens announced its new dishwashers with clearControl touch operation making program selection even easier. On the new iQ500 studioLine dishwashers, program selection follows from left to right starting with the most used specialised programs with additional programs available via the Home Connect app. Users are guided step by step through program selection. On the left is basic programs including Eco, Fast or intelligentProgram, which adjusts to personal preferences. Once users have selected Eco or Fast, they can adjust the intensity in the next step, and one step further is where additional options and assist functions can be activated, then simply select start. If users want a special program, they can start it via the Home Connect app or download it. The Home Connect app also provides an insight into how much energy and water each program uses.

If users want a special program, they can start it via the Home Connect app or download it. The Home Connect app also provides an insight into how much energy and water each program uses.

Stylies presents latest fans and heaters

The Uranus pedestal fan and Cepheus desk fan from Stylies.

Arisit has been appointed the local distributor of room comfort solutions from Swiss company, Stylies, launching a range of designled fans in an anthracite colour to suit any room and home décor. The new Stylies fan range incorporates the Uranus pedestal fan with digital display, timer, 12 speeds and remote control. The DC motor ensures smooth and quiet operation. The Cepheus desk fan has the same functionality as the Uranus pedestal fan except for a remote control. The Castor floor fan completes the range with three speed settings and manual oscillation adjustment up to 180 degrees. The Corvus heater delivers 2,000W power and touch screen display to adjust fan speed, mode, temperature and oscillation, as well as a timer function. www.applianceretailer.com.au

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TCL wows with world’s largest Mini LED TV and premium refrigerators TCL has unveiled what it claims to be the world’s largest 115inch Mini LED TV featuring an unprecedented 5,000+ full array local dimming zones and 5,000 nits of peak brightness for next level detail and vibrancy. Equipped with QLED technology, the 115-inch TV produces more than one billion colours and 98% DCI-P3 colour gamut. Powered by TCL’s latest proprietary AI algorithms, the AiPQ Processor 3.0, to offer optimum clarity, contrast, colour and HDR support. It is also certified by TUV Rheinland for its Realistic Visual Experience. Offering cinematic audio performance, the TV incorporates a 4.2.2 channel solution and 160W Onkyo audio system, in addition to Dolby Atmos sound, within an ultra slim bezzle-less design. The TCL Free Built-In Refrigerator was also on display as a premium refrigeration offering, installed flush with a minimal 4mm gap. Both the refrigerator and freezer compartments are equipped with sterilisation devices ensuring food is kept in optimal conditions. Heat Dissipation technology effectively controls operational heat from building up on the sides and top of the fridge, saving the space which would have been needed for ventilation. TCL’s fourth generation microcellular foaming insulation layer is 10% thinner, further adding to the thin and sleek design.

Vestel fermentation storage unit.

Vestel previews refrigeration products Vestel is expanding its FermentStore feature currently available in its multi-door refrigerators into a standalone fermentation storage unit. FermentStore takes homemade food to a new level and allows them to enjoy the health benefits of fermented foods, which are known to be rich in probiotics, aid digestion and boost immunity. The FermentStore feature allows users to create and store seven different types of food and beverages including yoghurt, bread, kefir (milk), vinegar, wine, pickles and beer, with ease. After the fermentation process, the food and beverages can be chilled and stored in optimum conditions. With the new standalone fermentation storage unit, users receive a notification on their smartphone when the fermentation process is complete. Vestel also displayed the Auto Open door function for its refrigerators. Using a sensor, the door will open when your hands are full.

13. Alper Yolcu, Ismail Cakir, Sinan Kahraman and Aylin Ozel (Vestel). 14. Biag Capasso (The Good Guys), James Vogdanos (Hizero) and Greg Wilson (The Good Guys).

14 TCL Free Built-In Refrigerator.

Both the refrigerator and freezer compartments are equipped with sterilisation devices ensuring food is kept in optimal conditions. 24

Appliance Retailer October / November 2023

FEATURE

Home Café MANUAL & FULLY AUTOMATIC COFFEE MACHINES

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OUTLOOK

Premium segment helps coffee category remain resilient BY EMILY BENCIC

Premiumisation of home experiences is bringing new value prospects to the coffee machine market, according to data from market research provider, Euromonitor International. Despite the cost-of-living crisis and inflation surge in Australia, some consumer groups continue to be willing to spend on premium products, if they view them as bringing increased personalisation or a premium experience, Euromonitor International research analyst, Icey Huang told Appliance Retailer.

“This is more likely to be true for higher-income households than other consumers, as also seen from Euromonitor’s Voice of the Consumer survey which revealed over 50% of respondents expressed a desire for products and services that are uniquely tailored to them,” she said. “As the market for premium coffee machines continues to thrive, companies continue to offer more options of fully automatic coffee machines, expanding on the ultimate personalisation of the café experience at home.”

HOME CAFÉ AR

“

While they (consumers) continue to invest in coffee machines, their preferences lean toward products that provide a myriad of features, prioritising functionality over aesthetics.

DE’LONGHI

”

Sarah Knox Head of Marketing Coffee is now being perceived as more of an aspirational indulgence rather than a necessity, as was the prevailing sentiment during lockdowns, according to De’Longhi’s Sarah Knox. “Consumers are acutely aware of the current economic climate. While they continue to invest in coffee machines, their preferences lean toward products that provide a myriad of features, prioritising functionality over aesthetics. Consumers are increasingly inclined to consider products that align with summertime beverages such as iced coffees and cold brew as viable purchasing options,” she said. “Our Bean Adapt technology allows users to effortlessly adjust the grind to suit their favourite beans. We also empower consumers to customise their coffee to their individual taste by providing easy adjustments for aroma and dose to finetune coffee strength and temperature. Favourite local coffee recipes are incorporated into our fully automatic range, enabling users to replicate the quality of café-made coffee at home.” De’Longhi conducts classes at its Coffee Lounge in Sydney’s Zetland to not only demonstrate machine capabilities and show the ease of achieving café-quality coffee at home, but also emphasise cost savings and long-term value.

De’Longhi Dedica Maestro Plus EC950.M

Àuto latte art steam wand Ùltra slim and sturdy design Ìncludes barista accessory kit `Three milk temperature and texture settings `Thermoblock technology with 15 bar pressure RRP: $499

“We’re also taking full advantage of our social media platforms to develop and share bitesized educational content. These succinct and informative pieces aim to engage and enlighten our audience on a variety of topics related to both our products and coffee more broadly.” De’Longhi is committed to offering concise and informative resources at point-of-sale in-store, ensuring customers can make well-informed decisions tailored to their household needs. “In addition, we consistently provide the opportunity to experience live product demonstrations both online and in-store at select retailers. This service empowers consumers to ask questions, witness demonstrations firsthand, and receive any necessary after-sales support.” De’Longhi is preparing to launch a campaign promoting its iced coffee recipes and the ability to make cold brew in under five minutes with the Eletta Explore Connect and La Specialista Arte Evo, in addition to gift with purchase promotions. AR

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NEWELL BRANDS

Marie Liganaris Brand Communications Manager — Home Appliances Following substantial growth in the manual coffee category, Newell Brands has seen this plateau in 2023 against a challenging retail landscape. “As shopper purse strings tighten, Sunbeam is well placed with a range of machines across many price segments to offer quality café style coffee at both affordable and more premium price points,” Marie Liganaris said. Sunbeam research shows that consumers are willing to invest in products that offer the quality of commercial machines to make coffee at home, such as commercial size group heads. “Our research also shows that consumers want faster preparation. Sunbeam’s new Origins manual machine addresses this with a dual thermoblock heating system, allowing users to extract coffee and steam milk at the same time. Whether a coffee novice or connoisseur, manual coffee making can be messy, which is why Sunbeam has also developed an anti-static feature into the grinding technology for grounds to stay where they belong and not on the counter.” Sunbeam recognises that Australian consumers have a unique preference for interacting with products before making a purchase, with in-store continuing to be an integral part of the shopping journey. 28

Appliance Retailer October / November 2023

Sunbeam Origins Manual Coffee Machine EMM7300SS

`58mm group head and Tap & Go grinder with precision auto dose `Anti-static technology ensures grinds funnel into the group head `Integrated grinder, metal tamp magnetic storage and low water sensor `Professional grade stainless steel steam wand `Dual thermoblock heating system brews coffee and steam milk simultaneously RRP: $899

“We’ve introduced new in-store point-of-sale materials to highlight key features and benefits that set us apart from the competition. We’ve also integrated QR codes for instant access to digital content including user guides and product videos. Our goal is to make the purchasing journey as informed and enjoyable as possible.” Sunbeam works with its retail partners to develop promotional plans including value-add initiatives and promotional pricing. The newly launched Sunbeam Origins manual espresso machine will be supported with a campaign video, social media content, exclusive collaboration partners, giftguides, as well as media and PR investment. Sunbeam is also introducing an additional specialty coffee SKU with the new Iced + Hot Coffee Machine, joining the Iced Coffee Machine. The launch will be supported by a seasonal promotional campaign aimed at targeting Gen Z consumers. AR

Hot and cold coffee. Perfetto. Now fully automatic and manual users can indulge in the refreshing sweetness of Cold Brew in minutes, with the new De’Longhi Eletta Explore Connect and La Specialista Maestro.

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“

Often during challenging times, we see consumers prioritise purchases that enhance the home experience as they are less likely to venture out.

”

JURA

George Liakatos Managing Director Consumers are far more discerning when making purchase decisions due to the changed economic conditions, according to JURA’s George Liakatos. “Coffee machine purchase intention has steadily increased in the past 12 months. Often during challenging times, we see consumers prioritise purchases that enhance the home experience as they are less likely to venture out. During this cycle we have seen a shift towards more premium models as the additional expense is justified by the added benefits,” he said. “Coffee at a café can cost from $5 but at home, it can be a lot cheaper. Fresh coffee beans can range from entry level to more expensive blends, but on average, a customer saves more on coffee beans than pods. These are also better for the environment as they create less waste.” JURA automatic coffee machines incorporate a range of features that help create café-quality coffee at home including professional-grade grinders to extract optimal flavour, patented Pulse Extraction Process (P.E.P.) delivering a more even and full extraction, thermoblock heating systems to maintain optimal brewing temperature, and the ability to adjust coffee strength, water temperature and volume. JURA continues to work with retail partners to enhance the in-store customer experience, particularly at point-of-sale with one-to-one demonstrations of the GIGA 10 and Z10 models.

JURA GIGA 10

`Choice of 35 hot and cold brew speciality coffees `Two bean containers each with a ceramic disc grinder `Panorama panel touch screen for more intuitive operation `Ability to adjust the size, intensity and ratio of coffee to milk and milk foam `Compatible with the Jura Operating Experience (J.O.E.) app for operation via smartphone RRP: $5,490 30

Appliance Retailer October / November 2023

“Together with additional investments in brand fixtures, this will enhance our brand positioning, and always work in tandem with our online presence. Our research shows that most consumers will start their purchase journey online so having rich and dynamic content has been our priority,” Liakatos said. JURA has a Christmas promotion launching soon, offering bonus coffee beans and JURA accessories to assist with making quality coffee at home. AR

COFFEE PERFECTION, I TA L I A N ST Y L E

Experience Italian style coffee with the new Smeg EGF03 manual coffee machine. Perfectly blending style and function, its modern design suits any kitchen, delivering powerful performance for coffee enthusiasts. smeg.com.au

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NESPRESSO

Stefan Vermeulen Managing Director — Oceania Amid interest rate rises and inflation, consumer spending has narrowed in on the things that matter to daily life and for most Australians, that includes coffee, according to Nespresso’s Stefan Vermeulen. “The way we consume coffee has shifted in line with financial pressures. As many as two-thirds (67%) of Australian coffee drinkers claim they’re making coffee at home this year, as part of a plan to save money,” he said.

Smeg Coffee Machine with Grinder EGF03

`58mm portafilter `20 bar pump `Professional steam wand `Dual thermoblock heating system `Built-in conical grinder with 15 settings RRP: $1,299

“While capsule machines have always been a popular choice for convenience and taste, they are increasingly being recognised as a route to significant cost savings too. For the cost of one coffee on the go, consumers realise they can create several barista-style coffees at home.” All Nespresso machines are designed to deliver foolproof café-quality coffee by delivering the right amount of coffee, water and energy every time, removing the guesswork and minimising waste. “Milk is just as important as the coffee in Australia, which is why we have extended our Vertuo machine range this year to introduce two premium coffee machines, Vertuo Lattissima and Vertuo Creatista, with integrated milk solutions for the first time.” Sustainability is increasingly important to Nespresso customers. To meet these needs, the company continues to invest in services that elevate the coffee experience such as boutique tastings, customer support, sustainable coffee sourcing, and providing access to its coffee recycling program. AR

Nespresso Vertuo Pop

`The most compact Vertuo machine made from 35% recycled plastics `30 second heat up time and auto-off after two minutes `Bluetooth and Wi-Fi connectivity `One-touch brewing and expert mode `Available in six colours RRP: $229 (machine only)

SMEG

Luca Duarte Product Manager — Small Domestic Appliances Despite difficult market conditions, Smeg has seen the coffee category remain stable throughout 2023, driven by espresso machines with built-in grinders which continue to be the ‘go to’ product as they help recreate the café experience at home. “With a variety of options available on the market, consumers are still taking their time to purchase as they want the best machine. We remain focused on improving our point-ofsale and online execution so customers have sufficient information to decide which machine best suits them. For those who want to see our machines in action, we’re ramping up in-store demonstrations,” Luca Duarte said. “With the launch of our new EGF03, we want to bring the Italian barista experience into people’s homes. Our machine features a 58mm portafilter for a full flavoured espresso and dual thermoblock heating system to extract coffee at the optimal temperature and texture milk.” Smeg continues to focus on digital communication channels to target consumers seeking to purchase products despite economic challenges. “Consumers still desire premium brands and we have seen an uplift in our fully automatic coffee machines. In-store we constantly assess point-of-sale material to ensure we are communicating both product features and benefits,” Duarte said. AR

Appliance Retailer October / November 2023

‘Freshly ground, not capsuled.’

Roger Federer Swiss tennis icon and JURA brand ambassador since 2006

The GIGA 10 is a premium automatic speciality coffee machine that sets a new standard in performance and pleasure. With two professional grinders for two different types of coffee, 35 hot and Cold Brew specialities, and the innovative Panorama Coffee Panel for optimum clarity, the GIGA 10 offers more choice than ever before. jura.com

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MIELE

Joshua Hall Category Marketing Leader — Small Appliances Miele has experienced a significant shift in purchase behaviour within the home café category this year, as consumers increasingly seek machines that offer exceptional brewing capabilities and seamlessly integrate into their home aesthetics. “There’s a growing emphasis on personalised coffee experiences, with a focus on specialty brews and convenience. Miele has responded to this trend by developing coffee machines that combine cutting-edge technology, customisable settings, and timeless design,” Joshua Hall said.

La Pavoni Botticelli Dual Boiler

`Handmade in Italy `Dual boiler `Pressure gauge `PID (LED display) `Insulated steam wand and hot water outlet RRP: $4,299

The most important aspect that consumers are demanding is a machine that delivers fresh coffee, intense flavour and perfect results every time. “Miele achieves this through a range of features such as the AromaticSystem which has flavourconserving grinding and intelligent brewing to achieve best possible results. Ease of use is another key feature, which is why all Miele coffee machines automatically clean themselves after each use. “Features like adjustable grind settings, milk frothing capabilities, and user-friendly interfaces allow users to replicate the techniques of professional baristas in their own kitchen.” With cost-of-living soaring, Miele recognises that investing in a quality coffee machine represents an upfront investment, but it’s important to convey long-term value. “By breaking down the costs associated with purchasing coffee at a café versus the economic benefits of making a coffee at home, we enable consumers to make an informed decision,” Hall said. AR

LA PAVONI Miele Silence Benchtop Coffee Machine CM 5310 ÒneTouch for Two produces two coffees at once at the touch of a button ÀromaticSystem ensures perfect results and intense coffee flavour `Creamy milk froth for a wide range of coffee specialities Èasy cleaning for care and maintenance `Coffee/tea pot function RRP: $1,599

Luca Duarte Product Manager — Small Domestic Appliances La Pavoni has noticed customers researching more online before making a purchase, as they carefully analyse the options available before investing in premium coffee machines. “We see customers choosing our machines as they know they will last many years and deliver consistent café quality coffee, making the investment worthwhile. We aim to keep healthy stock levels in retail stores for when our customers are ready to make their purchase and experience our machines,” Luca Duarte said. La Pavoni produces hand crafted coffee machines that deliver an exceptional espresso every time. For example, the Botticelli Dual Boiler features copper boilers for superior heat retention and improved temperature stability. “The dual boilers allow connoisseurs to control steam and brew temperature separately; personalising their experience and allowing them to work on speciality coffees. Our Cellini Classic offers a heat exchange system for speed and consistency. Drawing inspiration from our commercial machines and our heritage, our domestic range delivers the café experience inside the home.” La Pavoni is preparing to relaunch its website with an improved user experience, making product information more accessible. “We also have a video program in the pipeline to help customers pre- and post-purchase, enhancing their coffee making experience.” AR

Appliance Retailer October / November 2023

NO BARISTA REQUIRED

NEW NEW

FREE COFFEE PACK UP TO

100 CAPSULES

VIA REDEMPTION WHEN YOU PURCHASE A SELECTED NESPRESSO MACHINE*

BETWEEN 30.10.23 – 15.01.24 (AEDT)

Scan here to redeem

Receive a 100 capsule coffee pack with any Vertuo Creatista or Vertuo Lattissima. Receive 60 capsule coffee pack with any Vertuo solo or bundle machine or from any Original Creatista or Original Lattissima machine range. *Visit nespressopromotion.com.au/machine-registration by 12/02/24 (AEDT) to claim and to view full terms and conditions. Retain receipt. The 60 or 100 complimentary Nespresso coffee capsules will be made up of a preselected range chosen by Nespresso which cannot be changed or substituted for any other variants (for list of free coffee capsules see the full T&Cs). However, if stocks of the free coffee run out, we may substitute it with individual sleeves or other coffee capsules of equal or higher value. Offer can be redeemed multiple times in separate transactions but cannot be combined with any other offer unless specified.

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BREVILLE Philips Fully Automatic Coffee Machine EP5447 `Large intuitive touchscreen display `Adjustable spout to fit various cup sizes `12 coffee beverages to choose from `Ceramic grinder `Latte Go milk system RRP: $1,399

Athena Kalos Category Manager — Coffee Breville’s Athena Kalos believes consumers are looking for value and functionality, as well as ease and convenience from their coffee machine. “Coffee consumption out of home is being impacted by increased cost-of-living. A coffee machine will help save money particularly if multiple coffees are being purchased out of home. We’re also seeing consumers experiment more with non-dairy milk,” she said. To help customers create a café-quality coffee at home, Breville machines deliver precise temperature and pressure control, automatic dose and tamping, automatic milk texturing, alternative milk settings (oat, soy, almond and dairy) and a selection of various coffee recipes. With cost-of-living pressures, investing in a good quality coffee machine makes sense with more people willing to invest in a machine rather than spend money on their daily grind. “If a household with two adults purchases just one coffee a day, the machine can pay for itself in under a year.”

VERSUNI

Norayr Dabagyan Consumer Marketing — Coffee, Food Prep and Breakfast Versuni is seeing consumers pay more attention to bringing the café experience home with the best value proposition, which not only incorporates the coffee quality and variety, but also ease of use, cleaning and maintenance. “A coffee machine should offer a user-friendly menu, hassle-free cleaning milk system and quick assembling and disassembling. Size is another important factor; it should be compact so it doesn’t take up much space in the kitchen,” Norayr Dabagyan said. One of the key advantages of Philips fully automated coffee machines is the Latte Go milk system because it is easy to use and easy to clean. “Philips coffee machines also incorporate ceramic grinders, which is critical in achieving the best grinding quality throughout the lifetime of the coffee machine. The ceramic grinder is robust and temperature resistant, enabling the coffee beans to be ground in a clean and temperature neutral environment, keeping coffee taste and flavour.” When it comes to in-store communication, Versuni focuses on the key benefits of Philips fully automatic coffee machines, particularly the Latte Go milk system, ceramic grinder, variety of coffee choices, user friendly interface and the ability to produce coffee at the touch of a button. AR 36

Appliance Retailer October / November 2023

Breville is making it easier for consumers to navigate the coffee category both in-store and online by helping them choose the right coffee machine based on the features they are specifically looking for. Breville will be running consumer offers during the Christmas period across its entire coffee machine range. AR

Breville Barista Touch Impress BES881

`Colour touchscreen with step-by-step barista guidance with real-time feedback Ìntelligent dosing with assisted tamp Àutomatic milk texturing with three alternate milk settings `ThermoJet heating with fast three-second heat up Àvailable in three colours with matching kettle and toaster RRP: $2,299

New

Origins

The new Sunbeam Origins Espresso Coffee Machine is built with a 58mm commercial-sized group head to give you maximum espresso flavour. Powerful dual thermoblock heating system can simultaneously brew coffee and steam milk so you can savour your coffee sooner, no waiting time.

For

coffee drinkers. aign Watch camp e video her

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OUTLOOK OUTLOOK

BOM shares promising weather forecast for cooling sales BY EMILY BENCIC The Bureau of Meteorology (BOM) is predicting a hot spring and summer this year influenced by several factors including El Niño, positive Indian Ocean Dipole events and record warm oceans globally. Minimum temperatures from October to December are ‘very likely’ to be above median levels almost nationwide with rainfall ‘likely’ to be below median for much of the country, expected to bode well for cooling sales. This follows a slowdown in retail volume growth in the cooling category in 2022, according to data from market research provider, Euromonitor International. “The mid-summer weather in 2022 dampened demand for cooling products, coupled with the weakening housing market and slower construction of private dwellings, which resulted in fewer installations of air conditioners,” Euromonitor International research analyst, Icey Huang told Appliance Retailer. 38

Appliance Retailer October / November 2023

“A notable trend in air conditioning is the emergence of advanced models featuring AI-driven technologies. These innovations empower air conditioners to autonomously respond to changes in temperature and occupancy, while also learning and adapting to individual cooling preferences. These units offer a transparent and efficient solution that aligns with daily routines and preferences.” Multifunctional air purifiers that combine cooling, heating and dehumidifying functions, have seen impressive growth in the past years. Popularity is being supported by growing awareness about air quality. Mitsubishi Electric research found that consumers rate price, functionality and energy efficiency as three of the top aspects when buying an air conditioner, making communicating the Star Rating Label system more important than ever.

COOLING AR

“

Australian consumers are seeking the most energy efficient and innovative products and it is important that brands recognise and adapt to this.

”

MHIAA

Graham Hamilton Senior Sales Advisor The cooling category has been strong across all parts of the country and with extreme temperatures expected during summer, Mitsubishi Heavy Industries Air-Conditioners Australia (MHIAA) believes the category will continue to dominate purchase behaviour. “Consumers are looking for ways to maintain ultimate comfort in their homes, particularly during extreme temperatures and we anticipate this season to be similar. Australian consumers are seeking the most energy efficient and innovative products and it is important that brands recognise and adapt to this,” Graham Hamilton said. Coupled with an increasing focus on energy efficiency, indoor air quality has become a major driving force in the purchase journey. “Consumers are becoming increasingly price conscious due to economic challenges and are therefore continuing to look at ways their home appliances not only maintain their comfort but also reduce running costs. They are also seeking to improve indoor air quality. All MHI split systems feature advanced Clean Air technology, which combines several specialised systems and functions that work in synchronisation to remove allergens and odours, while deactivating bacteria, mould and viruses.

Mitsubishi Heavy Industries Ciara Wall Mounted Split System

`Stylish and sleek Italian design with rounded contours `Built-in Wi-Fi and compatibility with Amazon Alexa and Google Home `Silent modes to further reduce the outdoor unit noise level `Backlit remote control for night time operation `Jet Air technology and Allergen Clear filter RRP: N/A

“In addition, all MHI products meet and exceed the minimum energy ratings and standards in Australia, while delivering features that put the consumer in control of their usage. We continue to ensure that our units are Demand Response Enabling Device (DRED) compliant in line with recent legislation changes seen in Queensland and South Australia.” MHIAA is focused on improving consumer education, particularly via digital content to capture and engage audiences. “Across our website and social channels, we promote and develop educational blogs across topics from pre-sale buying guides and maintenance to energy saving tips. We’ve also developed several assets including our request for a quote platform and dealer locater to help consumers reach local and trained installers.” AR www.applianceretailer.com.au

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Unico Pro Wall Mounted Air Conditioner `Made and designed in Italy `Modern inverter and low noise operation `Heating and cooling functionality `Wi-Fi compatible `No external unit for more flexible installation RRP: $2,299

OLIMPIA SPLENDID

Steven Kiss National Retail Sales Manager Consumers can access more information than ever before, giving them greater product options, knowledge and purchase options. To maintain market leadership, Olimpia Splendid constantly reviews its product offering, pricing and features to ensure quality, performance and value for money. “Everyone has a different reason driving their purchase decision in this category. Product size, aesthetic and noise in the case of portable air conditioning play a significant part. Warranty and service are also becoming a major consideration,” Steven Kiss said. With rising electricity costs, consumers are paying more attention to purchase price and operating costs. “This in turn puts pressure on us to ensure we are working towards products that meet energy efficiency standards, reduce carbon footprint and in time, deliver cost effective operation and performance over the product lifetime.” 40

Appliance Retailer October / November 2023

“

We pride ourselves on being accessible with our sales team available for assistance seven days a week.

”

Describing product education as ‘critical’, Kiss said Olimpia Splendid invests heavily in sales training of its own team, who train sales staff at store level. “We pride ourselves on being accessible with our sales team available for assistance seven days a week. This is a service we have offered for many years, which has been welcomed and well received. Informative point-of-sale and accessible product information online help educate consumers.” Within portable cooling, Olimpia Splendid sees product size and noise as the biggest opportunities to sustain sales performance. “We are constantly looking at ways to increase power performance in smaller units without compromising quality and efficiency. Consumers also demand as much cooling capacity as possible in portable air conditioners and we continue to lead the way with units capable of 5kW and more.” AR

CIARA™ SPLIT SYSTEM AIR-CONDITIONER ■ BUILT-IN WI-FI AND VOICE CONTROL COMPATIBILITY* ■ SUPER QUIET OPERATION ■ ELEGANT AND TIMELESS ITALIAN DESIGN

Compatible with

■ EASY TO USE BACKLIT REMOTE CONTROL * With the installation of a Google Nest® or Amazon® Alexa® Device

Amazon Alexa

Google Assistant

S ER CO NDITION

Mitsubishi Heavy Industries Air-Conditioners Australia, Pty. Ltd.

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Mitsubishi Electric Inverter Split System MSZ-AP25VG(D)KIT

`2.5kW cooling and 3.2kW heating capacity `5.5-star rating (5-star for average temperature zones) `Night mode reduces indicator light brightness, disables beep noises and limits noise level of outdoor unit `Dual barrier coating designed to reduce dust and greasy dirt from collecting in the unit `Vertical and horizontal vane design improves airflow direction RRP: $1,708

“The Victorian government has announced limitations on gas heating supply, promoting a shift towards reverse-cycle air conditioners as a source of heating. Consumers are becoming more educated in the dual benefits of heating and cooling using air conditioning systems. Consumers who may have put off switching from gas to air conditioning for heating may consider it for summer, knowing they can use it for heating next winter.”

“

The Mitsubishi Electric Healthy Home Trends report found that more than half (56%) of Australians are concerned with air quality at home and in workplaces.

”

MITSUBISHI ELECTRIC

Jessica Millard Marketing & Communications Manager As the rising cost-of-living continues to bite into household budgets, consumers are considering other aspects beyond price. Mitsubishi Electric research shows consumers are conscious of brands they know and trust and are looking for products that represent good value for money. “We expect that if there is a summer like what we are seeing in other parts of the world, customers will find a way to fund their purchases out of necessity,” Jessica Millard said. 42

Appliance Retailer October / November 2023

The Mitsubishi Electric Healthy Home Trends report found that more than half (56%) of Australians are concerned with air quality at home and in workplaces. In response, Mitsubishi Electric introduced the Plasma Quad Connect, a high-grade filtration system to inhibit airborne influenza virus particles, dust, mould and other inhalable particles down to PM2.5. “The Plasma Quad Plus filtration system is suitable for both new and existing installations, including selected units from our wall mounted, cassette or ducted air conditioning units.” Mitsubishi Electric is committed to improving energy efficiency across all products. The Star Rating of the MSZ-AP series continues to be improved, which will see an update rolled out in time for summer sales. “This investment also extends to ongoing improvement in inverter technology. The complete Mitsubishi Electric range features a full inverter which is designed for improved power management while maintaining comfortable conditions within the home.” Mitsubishi Electric recognises the importance of retail staff training and provides the skills to upsell to higher performance products. “It’s important that retail staff are knowledgeable about the options available to them. Retailers should also educate sales staff on what rebates are available and, if their customers are eligible to make a claim, instruct them on how to claim.” AR

The next level of cooking

New Functions Steam Function Plus Cook faster and retain more vitamins and nutrients by steaming at up to 120°C*. *Steam Function Plus compared to 100°C steam, BSH laboratory test

Air Fry Function No more extra appliance taking up bench space. *Available in all new accent|line and Series 8 ovens.

Individual Browning Tell your oven your preferred degree of browning for compatible dishes. The oven camera monitors the dish and the cooking program will end once it is cooked to your liking. *Available in oven model HNG978QB1A

Put your food on display The iconic Bosch control ring has undergone an evolution being transformed into a digital control ring, engraved in the glass. TFT touch displays provide clear, vivid images and text enhancing the user interface and experience. Available in three sizes depending on model.

Touch Display Pro Meals Program

Displays by Series TFT Touch Display Pro

TFT Touch Display Plus

TFT Touch Display

Say hello to the future. With the Home Connect App, you can control your Wi-Fi enabled Bosch oven via your smartphone. Control it from where you want, when you want.

BSH Home Appliances Pty Ltd 1555 Centre Road Clayton VIC 3168 Postal Address Locked Bag 66, Clayton South VIC 3169 Customer Line Phone: 1300 369 744 www.bosch-home.com.au

Ovens with Artificial Intelligence (AI). The new ovens with AI learn based on a growing amount of anonymised data from numerous cooking processes. Programs like PerfectBake Plus and PerfectRoast Plus on selected models, will set the perfect settings for you and let you know when your dish will be done.

COOLING AR

DE’LONGHI

Wilson Kwong Brand Manager De’Longhi has seen premium features that help optimise the user experience increasingly resonate with consumers as working from home continues to become the norm. “For example, Wi-Fi connectivity offers the convenience of voice and app control, geofencing and remote monitoring,” Wilson Kwong said. “We’ve found consumers are increasingly looking beyond basic cooling needs and searching for solutions that add value to their everyday lives. In addition to Wi-Fi connectivity, air quality is also top of mind for consumers. Our Pinguino portable air conditioners have built-in air filters and a dehumidification mode to help address these multifunctional needs.” With cost-of-living at the forefront, De’Longhi is mindful to be delivering cooling solutions that don’t add to the burden. For example, its latest Pinguino portable air conditioners feature an exclusive EcoRealFeel mode, which delivers optimal comfort while saving up to 30% more energy than previous models. “Consumer education is a key pillar of our strategy. To help achieve this, we partner with retailers to create cooling guides, in-store materials and other informative content that clearly communicates the benefits and use cases of each cooling solution. We see connectivity and sustainability as key drivers of future category growth and have already seen these resonating with consumers,” Kwong said. AR

De’Longhi Pinguino Care4Me Portable Air Conditioner PACEX130CSTWIFI

`Wi-Fi connectivity with voice and app control `Silent technology for quiet operation `Geofencing feature `Cool Surround technology creates the ideal comfort zone around the user `MyEcoRealFeel delivers optimal comfort while saving up to 30% more energy RRP: $1,299

Kelvinator 3.5kW Split System Air Conditioner KSD35HWJ `Follow Me command `Inverter compressor technology `Auto or manual operation `Kelvinator Connect wireless connectivity `Five years parts and labour warranty RRP: $1,399

ELECTROLUX

Mike Eagle Category Manager — Product Wellbeing Like all other categories, air conditioning – specifically cooling – is not immune to macroeconomic conditions, meaning price is a major consideration in the purchase decision, according to Electrolux’s Mike Eagle. “Our research indicates that consumers simply expect their air conditioner to be reliable and easy to operate. We’ve seen brands that offer strong ratings and reviews will be more likely to be favoured. Connectivity is becoming an expectation in home appliances and air conditioning is no different. Consumer behaviour suggests connectivity is now perceived as a valueadded feature in the consideration phase,” he said. Electrolux believes there’s a broad range of factors considered in the purchase decision beyond price, such as the size of the space to be cooled, aesthetics, brand heritage and reputation, installation needs, ratings and reviews, warranty and service agent availability. “Our existing range of products offer compelling energy efficiency capability which has the potential for consumers to save on their energy bills. Designed for longevity and supported by a five-year warranty to reduce any additional direct or indirect costs to the consumer in dealing with repairs and replacements, our products also offer potential for savings in other areas too,” Eagle said. “Helping consumers make informed decisions from the outset is critical to them selecting the most appropriate unit for their needs. We know it can be a challenging task, so we’ve taken the guesswork out. Our existing product page offers a Self-help Wizard to calculate what air conditioner best suits their specific needs.” AR www.applianceretailer.com.au

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FUJITSU GENERAL George Tsiotras Head of Retail

Historically, a combination of cost-effectiveness and value has driven purchase behaviour in the air conditioning category. However, Fujitsu General is now seeing energy efficiency and sustainability significantly influence product choice. “This has resulted in demand for systems featuring R32 refrigerant, which compared to the commonly used R410A refrigerant has a lower ‘Global Warming Potential Factor’ without impacting performance,” George Tsiotras said. “The Fujitsu Comfort Cooling range has an average energy performance of up to five stars in a hot climate in cooling mode and provides optimal performance in hotter climates, with a cooling operation range up to 50ºC ambient temperature while remaining energy efficient.” When it comes to air conditioning, every consumer has a different need with energy efficiency, product durability, brand reputation, quality, and price all key influences on system selection. “However, with predictions of a warmer summer, cooling only products designed for hotter climates continue to be appealing, such as our new Comfort Cooling range of wall mounted split systems.” Education is critical in this category and Tsiotras believes it should go beyond product features to encompass an understanding of long-term benefits of a suitable cooling solution. “Our aim is to equip our customers with the insights they need 44

Appliance Retailer October / November 2023

Fujitsu General Comfort Cooling 2.5kW Air Conditioner ASTH09CNCA `Average energy performance of up to five stars in a hot climate in cooling mode `Cooling operation range up to 50ºC ambient temperature `Apple-catechin and ion-deodorisation filters `R32 refrigerant offers a 67% lower Global Warming Potential (GWP) Factor compared to R410A refrigerant `Five-year parts and labour warranty RRP: $1,659

to create a comfortable and energy-efficient home, ensuring that they not only find the right cooling solution but also reap its rewards over time.” Fujitsu General sees significant opportunities for sustained sales performance across several key areas, including energy efficiency and sustainability as customers seek environmentally friendly solutions. There’s also ongoing emphasis on air conditioning systems with advanced air filtration catering to customers seeking a healthier indoor environment. “The Fujitsu General Comfort Cooling range features apple-catechin and ion-deodorisation filters to maintain air quality. Fine dust, invisible mould spores and harmful microorganisms are absorbed onto the apple-catechin filter by static electricity and further growth is inhibited and deactivated by the polyphenol ingredient extracted from apples. The ion-deodorisation filter deodorises the air by decomposing absorbed odours using the oxidising and odour reducing effects of ion generated by the ultra-fine particle ceramic,” Tsiotras explained. AR

OUR MISSION Comfort all around. To design and construct products with the finest aesthetic, the best technology and respect for the environment.

UNICO PRO The original wall mount air conditioner with no external unit. Designed and made in Italy, Unico Pro dramatically improves the look of external walls.

CALDO WHISPER Efficiently and quietly warm your space thanks

COMPACT MINI 10

to the unit’s vortex action. It features

Compact and powerful portable air conditioner cools and dehumidifies, while optimising power consumption.

low and high-power heat settings and can be used as a fan during warmer months.

AQUARIA S1 Much more than dehumidifiers, Aquaria models are ideal for all the spaces of the home. In addition to removing moisture, they help to reduce allergens in the air and eliminate bad odours.

For more, visit olimpiasplendid.com.au

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HISENSE

Gideon Lui Head of Marketing Consumers are becoming increasingly conscious of their spending, prioritising purchases that promise long-term value, and are priced with attainability and quality front of mind, according to Hisense’s Gideon Lui. “All Hisense products are built to last and designed to withstand the demands of modern lifestyles. We offer a comprehensive five-year warranty across our cooling range and our units feature patented self-clean technology to extend the product lifecycle by reducing the need for manual cleaning and maintenance,” he said. While weather plays a significant role in cooling purchases, product features, size compatibility and aesthetics are also deciding factors. “Our V series range of air conditioning units are available in a variety of sizes to suit different spaces and home sizes. We also keep design front of mind as air conditioners are on display. With consumers more focused on hygiene, air

“

Our latest air conditioner range utilises 360-degree full DC inverter technology, an inner air duct and advanced louvre fin for a significant boost in energy efficiency.

”

Appliance Retailer October / November 2023

Hisense V Series Reverse Cycle Air Conditioner

`Built-in air purification system `Smart self-cleaning function `High energy efficiency with 360-degree full DC inverter technology `Smart home compatible to operate the unit via voice control `ConnectLife app for remotely choosing menus and modes or setting temperatures RRP: From $999

purification is an attractive feature, especially for those who suffer from allergies. Hisense utilises Hi-Nano technology which can eliminate 99.99% of airborne bacteria and limits pollutants, such as allergens, moulds, pollens, odours and more, ensuring the air is fresh and clean.” Amid rising energy prices, Hisense remains committed to offering the most energy efficient appliances in the market, and this year is no different. “Our latest air conditioner range utilises 360-degree full DC inverter technology, an inner air duct and advanced louvre fin for a significant boost in energy efficiency. We have also rolled out eco mode across our V series range to minimise power consumption, saving up to 30% more energy than older conventional Hisense inverter technology. “Compatible with the ConnectLife app, households can control the power, temperature, settings, and timers of the unit remotely, whether inside or outside the home.” Hisense recognises the pivotal role that education plays in guiding consumers towards the ideal cooling solution, working closely with retail partners to share product insights and find solutions for unique needs. “Improving energy efficiency with the environment front of mind, as well as incorporating smart home connectivity are key areas of focus for us in the cooling category. Alongside energy efficiency is smart home connectivity, which is becoming increasingly popular. Our ConnectLife app makes it simpler and easier to control home appliances from one device while keeping tabs on energy usage.” AR

COOLING AR

TCL

Martin Patience Business Manager — Air Conditioning With rising interest rates and cost-of-living biting into household budgets, consumers are increasingly looking at premium affordable brands, according to TCL’s Martin Patience. “More premium affordable brands are now being recognised for comparable features against well-known brands. Connectivity and home integration are also a key influencer when purchasing air conditioning. Being able to connect with smart speakers, along with controlling the air conditioner on a smartphone, is heavily requested,” he said. Inverter technology in TCL air conditioners allows precise temperature control and higher energy efficiency by continuously fine-tuning the operation with indoor and outdoor conditions. “Self-cleaning technology can also help maintain peak energy performance and decrease running and maintenance costs.” To help consumers find the right solution for their home, TCL has a system selection portal on its website, allowing consumers to calculate the size of an air conditioner according to room dimensions. “This is an important tool as correctly sizing the unit saves running costs. An undersized or oversized air conditioner can significantly add to energy bills if not done correctly.” AR

TCL T-Pro Series Air Conditioner `Smart connectivity `Gentle Breeze technology `Clever inverter technology `Self-cleaning function `Sleep and I Feel modes RRP: From $799

Panasonic Reverse Cycle Split System and Air Purifier CS/CU-Z25XKR `Panasonic’s nanoe X 24-hour air purifying system neutralises harmful indoor pollutants `Aerowing blades precisely control airflow `Built-in Wi-Fi for remote controllability `Matte finish and compact design `Capacities ranging from 2.5kW to 8kW RRP: $1,369

PANASONIC

Michael Tate Trade Marketing Manager — Air Conditioning Consumers continue to be more sophisticated in their understanding of air conditioning solutions, with heating and cooling performance becoming the minimum requirement, according to Panasonic’s Michael Tate. “People remain concerned about health and wellbeing and are more educated on the importance of indoor air quality and need for effective air purification – an important consideration in their purchase decision. Skyrocketing energy prices also means that energy efficiency remains front of mind,” he said. Panasonic invests in retailer training with online course modules for sales people to learn at their convenience, so they can confidently inform prospective customers about key product benefits. “Panasonic is always creating new website content, allowing consumers to make well-informed choices regarding the best cooling, heating and air purification solutions.” Air quality and energy efficiency are key talking points within the category, with Panasonic’s nanoe X air purification technology becoming a highly sought-after feature for a fresher and healthier indoor environment. The nanoe X system provides 24-hour purification even when a cooling or heating system is not in operation. AR www.applianceretailer.com.au

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Dyson Purifier Cool Formaldehyde

`Whole machine HEPA filtration captures 99.95% of particles as small as 0.1 microns `Dyson Air Multiplier technology projects purified air to every corner of the room `Integration of an intelligent formaldehyde sensor `Auto mode maintains a set air quality target and automatically switches off once reached `Diffused mode diverts airflow through the back of the machine, purifying without cooling RRP: $1,099

“

With changing seasons and weather patterns, machines that offer multiple functions can be a more attractive investment if they’re engineered for year-round use. DYSON

Dyson Engineer

”

High consideration of purchase decisions has continued as rising living costs and inflation persist, according to Dyson. “People are increasingly seeking products that are reliable and built to last, like Dyson technologies which are engineered to deliver consistently high performance. They are taking time when purchasing products to ensure they are effective in solving problems like temperature changes and air pollution. With changing seasons and weather patterns, machines that offer multiple functions can be a more attractive investment if they’re engineered for year-round use,” a Dyson engineer said. 48

Appliance Retailer October / November 2023

The Dyson Purifier Cool Formaldehyde uses Dyson’s Air Multiplier technology to project a stream of cool and purified airflow to every corner of the room. It effectively captures 99.95% of pollutants as small as 0.1 microns. The machine is fully sealed to HEPA 13 standard, so what goes inside, stays inside, improving efficiency and performance. Weather and seasonal shifts can significantly influence an individual’s priorities when purchasing a cooling device. “Warmer temperatures drive demand for effective cooling solutions that can keep indoor environments comfortable. In Spring, there’s also increasing pollen rates, which may impact allergy symptoms,” the engineer said. Dyson’s 2023 Global Dust Study revealed that one in four Australians suffer from seasonal pollen or mould related allergies. Multifunctional solutions that offer both cooling and purification can help create a clean and more comfortable indoor environment year-round. “People are more aware of the cleanliness of the air they breathe. However, there’s still work to be done in helping people understand the causes, sources and impact of both indoor and outdoor air pollution. “At Dyson, we seek to educate Australian owners about the problem of air pollution and explain how Dyson purification technology effectively purifies indoor spaces. The MyDyson app allows connected Dyson air purifier owners to control their machines, view live air quality reports and access how-to guides.” AR

COOLING AR

GLEN DIMPLEX

Craig Stevens National Sales Manager Despite purchase behaviour remaining similar to previous seasons in 2023, Glen Dimplex is still seeing changes influenced by the pandemic, as consumers spend more time at home. “Many consumers are now engaged in hybrid working arrangements, making home comfort more important, as consumers look to products that help keep the home cool,” Craig Stevens said. Despite most products being weather dependent, there are other factors that influence the cooling purchase journey, such as the amount of time being spent at home. “Consumers are also becoming more ecoconscious and considerate of energy efficient products. At Dimplex, we have a range of multifunction cooling products, so consumers only need to buy one product to cool, heat and purify the home.” Dimplex undertakes extensive research to find ways to reduce electricity for customers, including the use of a DC motor, which is up to 30% more efficient than AC motors. “To ensure consumers have the information they need when making a cooling purchase, our sales staff are trained regularly and readily equipped to answer any questions. We also offer educational information on our website.” Stevens believes the biggest opportunities within the cooling category are within energy efficient and multifunctional products. “There has been major growth in these areas over the last few years, and we make a great effort to ensure that we are one of the market leaders in introducing these types of products to the market.” AR

Dimplex Year Round Heat & Cool + Purifier Tower Fan DCTF3HCP `Five cooling speed settings `Three heat settings `Three-stage purification `130 CADR (Clean Air Delivery Rate) `45W cooling and 2,200W heating RRP: $499.95

Goldair Platinum 40cm Whisper Quiet Pedestal Fan with Wi-Fi GPPF340

`Whisper quiet at 39dB `Remote control `Timer function `Tilt and height adjustable with oscillation `Wi-Fi and smart home enabled, working with the Goldair app, Amazon Alexa and Google Home RRP: $149.95

CDB GOLDAIR

Jamie O’Meara Product Manager — Seasonal With cost-of-living pressure continuing in 2023, CDB Goldair has seen cautious spending with product value become front of mind. “Goldair cooling products resonate with consumers who are looking for products which provide exceptional value and modern designs at affordable price points. Retailers that deliver a wide range available on-shelf and an easy selection process gives consumers the confidence of finding a product that suits their needs,” Jamie O’Meara said. Goldair strives to lead the market in education with packaging that highlights the key features and guides consumers on where the products are most suitably used. “We also drive a deeper understanding through point-of-sale material to further reinforce the messaging in-store and use technology to assist consumers online which guides them through the selection process.” Each season, Goldair closely aligns with its retail partners on forecasting and stock flow plans. “It’s no surprise that being prepared early in terms of stock availability allows you to pivot as required in season. Retailers that execute early with stock depth will reap the rewards as the season progresses.” AR www.applianceretailer.com.au

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“

Consumers are placing a greater emphasis on product design, as some units are no longer being stored away.

”

SHRIRO

Emma Geldens Product Marketing Specialist Shriro has observed a growing trend towards products that can be used throughout all seasons, due to increasingly unpredictable and less-defined weather conditions. “Multipurpose products that provide both cooling and heating options continue to grow in popularity. Consumers are also placing a greater emphasis on product design, as some units are no longer being stored away. In some instances, fans are being used year-round. Therefore, products not only need to serve their intended purpose, but also complement home décor,” Emma Geldens said. Aside from weather conditions, consumers consider product size, with small and compact designs more in demand, energy efficiency and eco settings amid rising energy costs, quiet operation and attainable price points. “Our Aura Fan is remarkably energy efficient, thanks to its 30W DC motor, yet it stands out as the most powerful fan among our cooling collection. Our portable air conditioners are equipped with programmable thermostats that turn on and off, instead of running constantly, to maintain the desired air temperature. They also feature an eco-setting that consumes less power compared to the standard setting.” To help consumers find the right solution for their home, Shriro uses in-store point-of-sale and retail training sessions, coupled with informative digital content and product packaging. “Our in-store POS material, in the form of educational brochures and stickers, includes sizing guides, as well as product features and benefits. Our packaging also lists product features. Retail training sessions educate sales staff on the right questions to establish customer needs and wants.” AR

Aura Fan OP125BLK

`Energy efficient 30W DC motor `Six fan speeds `40-degree tilting head `80-degree oscillation `Available in four colours RRP: $349 50

Appliance Retailer October / November 2023

COOLING AR

Vornado Whole Room Air Circulator Pedestal 7803

TECO

`Moves air up to 30.5 metres `More powerful airflow than the 660 model `Adjustable height 84cm to 102cm `Three speed settings `Five-year replacement warranty

Trevor Francis National Business Development Manager TECO has seen energy efficiency become high on the purchasing agenda in air conditioning, along with air purification and noise levels.

RRP: $299

“TECO’s range of remote-control window/wall and portable units that offer Silver ION filtration system as standard for air purification and include Wi-Fi control have been well received in the market,” Trevor Francis said.

MILNERS

Kirsten Ewen Product Manager Milners’ Kirsten Ewan said energy consumption and extended warranties are high on the list for 2023, with consumers happy to pay more upfront if it means lower power bills.

“One portable model and the Skinny air conditioner range also have UV-C light sterilisation, a highly efficient form of sterilisation. The Skinny units can be self-installed in windows, perfect for rental properties. Our new inverter portable air conditioners offer higher efficiency ratings by incorporating a DC inverter fan motor along with an inverter compressor.”

“At $0.02 per hour to run, the Vornado Energy Smart range delivers efficiency and power, with a model suited for every room size. Vornado units run year after year, unlike cheaper alternatives that end up in landfill after one summer. We carry spare parts like new control knobs and blades and offer a five-year replacement warranty on all units,” she said. The weather is the most influential factor in the purchase decision but so too are rising energy costs as consumers seek solutions that benefit them in winter and summer. “Vornado has long been known for products that keep households comfortable all year. With Energy Smart, users gain more control and power while becoming more efficient made possible by our brushless DC motors. While energy prices continue to rise, Vornado will continue to innovate and extend the Energy Smart models on offer to the Australian market.” Vornado communicates the effectiveness of its units and sets consumer expectations via website blogs and social media campaigns. “Given the fact that a Vornado isn’t a fan, it’s an air circulator, we have to continually educate potential customers that don’t understand the difference. In summer 2023, we will launch the first of a series of videos that explains ‘What Makes a Vornado Different’.

All TECO split system air conditioners have high density filtration systems and exceptional energy efficiency ratings. Under the new MEPS ZERL standards, the 2.6kW reverse cycle unit has a 9.5star rating in the hot zone, 5.5-star in the average zone and 6-star in the cold zone.

TECO 2.6kW Platinum Reverse Cycle Split System

`2.6kW cooling and 4.05kW heating capacity `High density filtration and catechin filtration `Gold fin protection on outdoor and indoor unit `Wi-Fi control built-in `Low noise levels

“The ever-increasing rising cost of energy supply means communicating the message about how much more efficient the current AC split product is compared to older units is boosting the replacement market,” Francis said. TECO’s hero product continues to be the Platinum Series reverse cycle split systems with a sleek and stylish contemporary design, 3D air delivery, and self-clean and anti-fungal sterilisation functions. AR

RRP: $1,199

“Vornado has a distinct advantage as air circulators can be used year-round. In winter, they can be used in conjunction with gas, fireplaces or reserve cycle heating to move warm air into adjacent rooms. Often the main cooling/heating source within the home is in the lounge room and the warm air doesn’t make it through to bedrooms.” AR www.applianceretailer.com.au

AR FLOORCARE

OUTLOOK

Robotics flooring it big time BY KYMBERLY MARTIN

Robotic vacuum cleaners are sweeping up the sales as the best performers for the category, latest data from market research provider, Euromonitor International showed, with volume sales increasing 30%. And multi-functionality is an important selling point as consumers rationalise shelf space, research analyst Icey Huang said. “The convenience of versatility and shrinking living spaces is manifesting in the growing popularity of 2-in-1 mops and vacuum cleaners. Both standard and robotic cleaners are shifting towards wet and dry versions that integrate mopping and vacuuming which are responding to calls for all-round appliances.” 52

Appliance Retailer October / November 2023

FLOORCARE AR

“

There has been strong demand in the robotic vacuum segment, an area that has seen our new eufy Clean X9 Pro ACS and X8 Pro SES… become a welcome segment addition.

”

ANKER INNOVATIONS

Gaspar Xie Head of Australia & New Zealand “The robotic vacuum category has shown steady growth in 2023 and with consumers leading increasingly busy lives and becoming more time poor, they are turning to technology to help address this lifestyle,” Gaspar Xie said. “There has been strong demand in the robotic vacuum segment, an area that has seen our new eufy Clean X9 Pro ACS and X8 Pro SES, with 2-in-1 vacuum and mop plus base stations, become a welcome segment addition. Until now, this has been a segment of the floorcare market where we have not been a big player, but that is set to change with the introduction of new eufy Clean product lines that focus on textiles and car cleaning.” The eufy Clean and MACH ranges have concentrated on the core pillars of innovation, differentiation and value. Whether it be the twinturbine technology on the new X8 Pro SES, or the Mop Master System on X9 Pro ACS, Anker offers a breadth of range at tremendous value, that Xu said is unmatched in the industry. “We also place a lot of emphasis on impactful product presentation and POS displays.” Research and Development investment is on products that help promote a healthier and cleaner environment. Staff training concentrates on product functions and benefits that can be shared with customers, intended to assist with the product education process, enabling more informed purchase decisions. The company is also committed to impactful above and below the line marketing programs to help build product awareness and familiarity. “Overall, it’s this element of partnership that we have with our retail network that we believe has driven much of our collective success,” Xie said. AR

eufy X9 Pro ACS Mop Master System `12mm auto-lift mop `Dynamic mopping with rotating dual mops `Auto-Clean station with 40°C heated drying `5,500 Pa suction power `Accurate AI.See system and iPathLaser navigation RRP: $1,499

www.applianceretailer.com.au

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ECOVACS ROBOTICS

Karen Powell Regional Director — ANZ While the appetite for new technology and innovation has never been stronger in floorcare, cost-of-living pressures is leading Australian consumers to assess their spending as they seek highly-featured, high-value options that add convenience to their lifestyle and last a long time, according to Karen Powell. “We are still seeing strong interest in our premium models where this convenience and time-saving benefit can be effectively demonstrated as Australians are still willing to invest in advanced technology when they see it will have a genuine impact on their lives.

Electrolux Robotic Vacuum EFR31223

`Voice activation `Vacuum and mop `Schedule cleaning function `Up to 120 minutes runtime `Intuitive navigation and advanced filtration RRP: $599

“ECOVACS is the leading home service robotics brand globally and has always focused on finding ways to make home maintenance easier through automation. 2023 has seen us launch the WINBOT W1 PRO window cleaner and the GOAT G1 robot lawn mower which brings our robotics expertise in floorcare, to the home and garden,” she said.

ELECTROLUX HOME PRODUCTS

Mike Eagle Category Manager Product — Wellbeing The floorcare category is experiencing a transition driven by innovation in robotic vacuum segments. Consumers seeking to upgrade their home cleaning solution now have a large range of options available at a variety of price points, according to Mike Eagle.

According to Powell, addressing the rising cost-ofliving is the biggest challenge for the category to communicate where the value lies for the consumer and bring solutions to market that accurately meet specific pain points. With such a price-conscious market, potential customers need to feel a product meets and exceeds their expectations.

“With products that can vacuum plus mop with self-cleaning stations that empty themselves, consumers are taking a more considered approach to researching across all touchpoints to best understand the type of product and features that match their budgets and needs. This also impacts other floorcare products competing for the same consumer,” he said.

“Sharing lifestyle benefits such as home maintenance while away, remote home security, hygiene and mental wellbeing benefits, and constant technical advancements will prove beneficial in maintaining consumer interest during this time,” she said. AR

ECOVACS DEEBOT X2 OMNI Robotic Vacuum

`New D-shape for improved corner cleaning, closer edge mopping and lower clearance design `8,000pa suction power `15mm auto-lifting rotating mopping system `AIVI 3D 2.0 obstacle detection and dual-laser Lidar mapping and navigation technology `Inbuilt ‘YIKO’ 2.0 AI voice assistant RRP: $2,499

Appliance Retailer October / November 2023

Multi-functionality is another trend being driven through technology innovation and design. Electrolux has identified this and launched multifunction hard floor wet and dry cleaners and robotic vacuums with mopping, which offer a range of attachments that convert a traditional cordless battery handstick cleaner into a mop. Product, price and promotion are the key ingredients, ensuring that any brand remains relevant and competitive in the market. “We are working hard to deliver products that are important to consumers’ needs in 2023, are competitively priced and offer attractive user functionality.” Floorcare is becoming a dynamic category fuelled by increasing levels of integration of software, such as mapping, situational awareness and connectivity to deliver new consumer benefits, according to Eagle. AR

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BOSCH

Hayley Martin Product Manager “Throughout 2023, purchase behaviour has continued to shift, showing significant growth within the handheld vacuum category, which remains a strong component of the floorcare market. We are seeing canister vacuums declining at a slow pace, yet still hold enough market share to remain relevant,” Hayley Martin said. Despite consumers’ lifestyles returning to a semblance of normality after the post-lockdown year of 2022, people are spending considerably more time working, entertaining and relaxing at home and the need for vacuums is still essential, she said. “However, we believe that a more discerning path-to-purchase will prevail with consumers adhering to value principles more than ever to drive their purchase decisions. Products offering a trusted brand name such as Bosch, with high value, feature-packed inclusions and a desirable price point will be the winners.

Bosch Unlimited 7 ProPower BCS712FCAU `Up to 80 minutes runtime `Strong TurboSpin motor with a 10-year guarantee `Motorised brush with integrated LED lights `Bendable flex tube for easy cleaning under furniture `Made in Germany RRP: $799

Appliance Retailer October / November 2023

“

The Unlimited 7 is the latest evolution of the Bosch handstick vacuum cleaner range combining high performance with maximum flexibility.

”

“The shift towards handheld vacuums comes from a consumer demand for convenience and efficiency. Vacuums are a must-have product for daily life, and new innovations mean that consumer needs are not only being met, but exceeded when it comes to making life easier. The vast array of products available on the market also allows consumers to find a product that best meets their individual requirements and lifestyle,” she said. The Unlimited 7 is the latest evolution of the Bosch handstick vacuum cleaner range combining high performance with maximum flexibility. The exchangeable battery is part of one of the largest cross-brand 18V battery systems, the Power for All Alliance, compatible with many Bosch 18V power tools and gardening devices from the DIY range. Bosch is supporting retail partners to maintain sales momentum with promotions and new products, aligning digital and in-store content. AR

FLOORCARE AR

Shannon Tweedie Marketing Manager — Home Appliances

Miele Triflex HX2 Pro Cordless Vacuum

`Up to 120 minutes runtime `Extra-wide brush with LED lighting `HEPA filter with 99.999% dust retention capacity `Patented 3-in-1 design for versatile cleaning `Continuous power with additional battery and charger

MIELE

Joshua Hall Category Marketing Leader — Small Appliances Overall, the floorcare category is still performing well at Miele, however, there is no denying that the rising cost-of-living and inflation is impacting consumers’ purchasing behaviour. “Consumers are placing greater emphasis on investing in durable and versatile solutions that offer comprehensive cleaning benefits, but one of the key challenges is the rapid evolution of technology and keeping up with changing consumer expectations, which requires continuous innovation and adaptation,” Joshua Hall said. “Additionally, sustainability is increasingly important to consumers, prompting Miele to develop solutions that are not only effective but also environmentally responsible, further enhancing the complexity of product development. “Whether cleaning plush carpets or polished hardwoods, handcrafted furniture or delicate upholstery, Miele’s wide range of vacuum cleaners and comprehensive accessories is attuned to this demand for multi-functionality.” He said Miele’s focus is on consistently refining its products, based on consumer feedback and market trends, providing a unique proposition that resonates with discerning customers. “We have trained our staff to identify customers’ needs and wants effectively by unearthing their story and why they are seeking new appliances.” AR

RRP: $1,049

In 2023, Australians returned to busy routines and have shifted to daily tidying and quick cleanups to keep on top of small messes rather than the strenuous whole house clean once a week. “In this context, the vacuum has never been more critical for maintaining the home’s cleanliness and the continuation of full-on routines has been a major catalyst for the trend of ‘chore-snacking’, with people cleaning whenever it suits them throughout the day,” Shannon Tweedie said. “Handstick vacuums are a popular choice for chore-snackers as the flexibility and convenience makes the design attractive, whether it is for cleaning small messes or a full house clean.” The new LG CordZero Auto-Emptying Handstick + Power Mop Vacuum range has become a gamechanger in the vacuum category, she said. The range has expanded to include a new Power Drive Mop with a built-in generator that supplies heated water into the mop pads, designed to save time switching between appliances. It comes with a variety of versatile tools that cater to multifunctional cleaning needs in the home. “Following several record sales years and high demand in the floorcare category, we are seeing fewer customers demanding floorcare products, which has resulted in a temptation to lower prices, which in turn can possibly lead to significant price erosion,” she said. LG Australia is continuing to invest across all new home appliance products with a comprehensive marketing campaign for the LG vacuum range to online and in-person customers. LG is also supporting retail partners with co-marketing activities to drive consumers in-store. AR

LG CordZero Auto Emptying Handstick + Power Mop A9T-MAX

`LG ThinQ alerts on filter and battery status, diagnosis and cleaning history `Power Drive Mop with built-in generator supplies heated water into mop pads `LED light illuminates dust and debris on the floor `Forest Green shade for customising to home décor `Dual PowerPack delivers up to 120 minutes runtime, recharged via the floor-standing dock RRP: $1,699

www.applianceretailer.com.au

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IXL HOME

Malcolm Russell General Manager — Marketing Vacuum and mop combinations and improved navigation has shifted consumer purchase behaviour to seek out these models as the preferred in-home robotic cleaning solution, Malcolm Russell said. “Product development advances to accommodate these features are now becoming the norm and are sought after during the purchase journey. Understanding how these automations, combination cleaning and operating system technology work together, will be key to helping consumers make purchase decisions to assist them to clean their home environment in an efficient way. “As these premium features filter down the range, we are seeing strong value propositions and product offerings at a number of price points, providing choice for both the consumer and retailer.”

“

One of the key challenges facing the robotic floorcare category is ongoing education that robotic vacuums and mops are an effective and efficient everyday cleaning solution.

”

In the robotic category, the multi-functional robot is now a standard offering in the Australian market. Teaming these multi-functions with class leading navigation and a user-friendly interface have been key to seeing iRobot expand its range to accommodate a variety of combination models across price points and features sets, he said. “The iRobot operating system can be described as thoughtfulness built-in as it works together with the robot and iRobot home app, to deliver a personalised cleaning experience that understands the consumers’ schedule, home and preferences.” One of the key challenges facing the robotic floorcare category, he said, is ongoing education that robotic vacuums and mops are an effective and efficient everyday cleaning solution. “There is still plenty of growth within the category and as consumer perceptions shift, suppliers and retailers will see even more focus and interest in this category.” iRobot will continue to invest in the category from a consumer campaign perspective driving awareness and interest in-store and assisting retailers with on-product communication, effective displays, staff training and advertising. AR

iRobot Roomba Combo j9+

`2-in-1 cleaning power `Automatically empty, refill, recharge and resume `Smart Scrub with power and pressure for a pristine clean imitates real mopping `Auto-Retract mopping system lifts the mop pad up onto the robot to keep high-pile carpets fresh and dry `Navigation system knows what to clean and what to avoid RRP: $2,199 58

Appliance Retailer October / November 2023

FLOORCARE AR

TECHTRONIC INDUSTRIES Craig Knighton Head of Sales & Accounts

TINECO

William Xia Product Director Consumers are busier than ever leaving them with little time dedicated to floor cleaning. This shift in lifestyle has led to a noticeable surge in demand for floorcare products that offer effortless usability and require minimal maintenance. “There is also a growing emphasis on appliances with eco-friendly features and materials, as well as energy efficiency,” William Xia said. “Consumers respond to connected floorcare appliances with smart control and display features, with the ability to automatically adjust suction power and water flow based on dirt levels. They also acknowledge key promotional periods, indicating a strong desire to own a reputable brand while being mindful of their spend. “We listen to consumers and recognise the need for comprehensive cleaning solutions, adjusting our range accordingly, and within floorcare there are multiple categories including a fast-growing hard floor segment.” Tineco recently introduced the FLOOR ONE S5 Combo, which addresses a variety of surfaces and cleaning scenarios, designed to handle wet messes and dry particles, such as pet hair, making it a versatile and convenient option for consumers. “There is growing demand for new technologies and solutions in this category to tackle a variety of messes. Importantly, consumer requirements for convenience, eco-friendly options and ease-of-use remains paramount,” he said. Tineco sees a potential opportunity in this market landscape, and the company is committed to prioritising user requirements and enhancing user experience, as well as promoting a greener and more environmentally friendly approach. “Retailers are important allies in our journey and an integral part of our strategy, and we are committed to enhancing our support for our retail partners across marketing, offline activities, flagship product launches and promotions,” Xia said. AR

Pure One S12 Platinum

ìLoop smart sensor automatically adjusts suction power Àll-in-one LED touch display for battery, filter, capacity and power status `Direct drive LED power brush with a high-torque motor for a deeper clean Ùp to 100 minutes runtime across two batteries `10 premium accessories RRP: $1,099

Recent TTI research in Australia and New Zealand found all areas of the home are being cleaned more than pre-pandemic times, and the two main drivers of product purchase are those offering best performance and are ‘best in market’. “These factors outweigh affordability and technology, areas that have been traditionally key for floorcare,” Craig Knighton said. “‘Cleanfluencers’ and social media hype surrounding hacks and life tips have had a large impact on purchase behaviour too, he said. “And in some cases, volumes have rocketed in response to positive viral content. “At TTI, we find the greatest opportunity to influence purchase behaviour lies with building an offer that engages consumers and attracts the disengaged. Some simple actions we do is simplifying the category language to empower better self-navigation and decision-making. We help consumers find the right vacuum by including consumer reviews and online demonstration videos.” While other areas of cleaning have taken on a more anti-bacterial focus since Covid, the evolution of floorcare needs has been largely about lifestyle changes brought about by the virus. A flexible working life combined with more time at home has given way to more frequent small cleans versus a weekly routine and big cleans. He said specialist products like the Hoover CleanSlate Spot Washer, is another category that has enjoyed a rise in popularity in 2023. Many Hoover carpet washing products serve a dual purpose of cleaning on and above floor. While their primary function is to remove germs, dirt and stains from rugs and carpets, products like SmartWash and PowerScrub XL also come with specialist tools. AR

Hoover Evolve Pet Elite HighCapacity Vacuum ONEPWR `Hushtone system with powerful brushless motor `Ultra quiet cleaning delivers up to 290AW suction power `Tangle Guard brush roll helps prevent up to 20cm of hair wrap `Lightweight with total weight under 4.5kg and a hand weight of 1.3kg `1.2L capacity dust bin RRP: $599

www.applianceretailer.com.au

AR FLOORCARE

ROBOROCK

Jade Tang Head of Marketing ANZ

Dyson V15 Detect Submarine Complete

Consumers are increasingly interested in smart floorcare devices that can be controlled remotely through smartphone apps or voice assistants, according to Jade Tang.

`Optic Fluffy cleaner head with a blade of light projected to illuminate microscopic particles `Acoustic Dust Sensing measures microscopic dust particles with a piezo sensor `Hyperdymium motor spins at up to 125,000rpm, delivering 250AW of suction `HEPA filtration system captures 99.99% of particles as small as 0.1 microns `Hair Screw tool picks up long hair and pet hair, preventing hair wrapping around the brush

“The robotic vacuum market is becoming increasingly competitive, with various brands and manufacturers entering the market, leading to the need for differentiation and innovation to stand out in a crowded category. While these offer convenience and automation, they are often more expensive than traditional manual vacuum cleaners so convincing consumers to invest in a higher-priced product requires demonstrating the added value and long-term benefits,” she said.

RRP: $1,649

DYSON

Company Spokesperson

“Robotic vacuum and mops have gained popularity due to their ability to perform cleaning tasks with minimal user intervention. Roborock robotic vacuums use advanced mapping and navigation, such as LiDAR sensors and simultaneous localisation and mapping (SLAM) algorithms, that create detailed maps of the cleaning area, navigate efficiently, avoiding obstacles. Some models are equipped with mopping functions, that vacuum and mop floors simultaneously.

The incentive for cleaning homes has shifted from being routine based to more reactive action, while 50% of Australians are said to be motivated to clean when the home is visibly dusty and dirty, and only 44% follow a cleaning routine, results from Dyson’s 2023 Global Dust Study has revealed. Households are also becoming less stringent when it comes to restricting where pets can roam, despite increased awareness of dust, pet dander, bacteria and pollen. These trends highlight the need for effective and efficient cleaning solutions for different types of homes and requirements, to help facilitate fast and effective deep cleaning in all areas, according to a company spokesperson.

“However, educating consumers about the benefits and features of robotic vacuum cleaners is a challenge as some consumers might not fully understand the capabilities of these devices and how they can integrate them into cleaning routines.” In 2023, consumers sought versatile floorcare solutions that could handle multiple flooring surfaces and products with adjustable settings and attachments for various cleaning tasks. AR

Roborock S8 Pro Ultra

`6,000Pa extreme suction `Duo Roller Riser brush for all floors with fewer hair tangles `VibraRises 2.0 mopping system for high-speed scrubbing `All-in-One RoboDock washes and dries the mop, and bottom of the dock `Reactive 3D obstacle avoidance of potential floor hazards RRP: $2,699

Appliance Retailer October / November 2023

Dyson recently launched its most powerful robot vacuum, the Dyson 360 Vis Nav, armed with 360 vision and said to have six times the suction power of any other robot vacuum. It carries Dyson Simultaneous Localisation and Mapping (SLAM) technology, with a vision system that is intelligent enough to respond to dust sensed in the home. Dyson has just introduced the Dyson Gen5outsize Absolute, re-engineered to include a 150% larger bin, 25% wider cleaner head and swappable battery technology to support longer cleans with up to 70 minutes of runtime. Dyson has also introduced its first all-in-one wet and dry cordless vacuum cleaner, the V15 Detect Submarine Complete that combines powerful suction, dust illumination and antitangle technologies, with a new wet roller head, providing users with multifunctional, compact and powerful cleaning. The wet roller head is designed to deliver the right amount of water to effectively remove spills, tough stains and small dry debris such as food crumbs. AR

BISSELL Kärcher Ultra Clean Battery Spot Cleaner SE 3-18

KÄRCHER

Candice Cooke Brand Manager — Oceania Purchasing behaviour within the floorcare category has changed as more people invest in finding effective solutions that lean into a convenient mode of cleaning for their lifestyle. “Households are increasingly interested in identifying quality, cordless and lightweight devices that can be used with ease,” Candice Cooke said. Kärcher offers a wide range of home and garden solutions for indoor and outdoor cleaning, from hard floor cleaners, vacuums, window vacuums, steam cleaners and spray extractors to outdoor solutions like pressure washers and sweepers, as well as a range of accessories. Design features are considered to maximise usability for households and the stick vacuum range includes a crevice nozzle and a 2-in-1 upholstery nozzle for cleaning fabric surfaces like sofas, curtains and car interiors. Kärcher integrates the latest technology and design into their products to make life easier, more efficient and enjoyable for users, which is at the core of its business model. This can be seen in the VC 7 stick vacuum model with an active nozzle featuring a dust sensor that adjusts suction power for an efficient clean, delivering up to 60 minutes of cleaning time. The new SE 3-18 Ultra Clean battery spot cleaner is a powerful spray extraction cleaner that uses the Kärcher 18V battery with Real Time technology. “Automation in the home is becoming increasingly popular and that is evident in the floorcare category with many consumers opting for robotic vacuums and floor cleaners,” she said, “We are continuing to invest in innovation with new products throughout the year and into 2024.” AR

`Deep cleans beyond the surface into carpet fibres, upholstery and rugs `Compact and cordless for easy storage and portability `Self-cleaning system eliminates residual dirt and ensures optimal hygiene `Waterproof unit for worry-free cleaning in any environment `Two-tank system for fresh and dirty water RRP: $499

Chris Egan Managing Director Monetary policy and interest rate increases appear to have slowed retail traffic including a flow-on effect to floorcare. This has impacted the traditional vacuum space with its high household penetration where sales may be heavily replacement influenced, Chris Egan said. “On the other hand, Bissell’s dominance of wet/wash cleaning is a segment still offering enormous growth opportunities with household penetration levels significantly below that of many other countries.” Bissell products have led the way in multisurface cleaning, especially simultaneous wet and dry cleaning. Recent innovations, including the HydroSteam range, are designed to deliver powerful steam cleaning performance across multiple cleaning platforms. “To drive results, Bissell has delivered consistent omnichannel support to its retail partners over many years via a strong national sales team, in-store displays and demonstrations, digital marketing support plus mass TV advertising all of which have contributed to significant brand awareness growth.” He said monetary policy is reducing online and offline traffic although in-store traffic appears to be a more purposeful retail visit with committed buyers. “The challenge is to professionally qualify what buyers are seeking and deliver informed and skilled product suggestions to close the sale. “Apart from the overall marketing support activities implemented we work closely with our partners to develop comprehensive promotional campaigns to support their retail initiatives. Activity has been significantly increased compared to prior years with this added product focus significantly assisting and driving retail response,” Egan said. “The new Bissell HydroSteam range is developing and stimulating new growth segments.” AR

Bissell Revolution Hydrosteam 3672H

`Penetrates tough and sticky messes with Hydrosteam technology `Three cleaning modes include pre-treat steam wash, max clean and quick dry `Dry mode dries carpets in 30 minutes `Two powerful brush rolls remove embedded dirt and stains `Tools and accessories for whole home cleaning RRP: $999

www.applianceretailer.com.au

AR REFRIGERATION

Redefining luxury with a strong interest in food preservation BY KYMBERLY MARTIN

OUTLOOK

A growing awareness of food safety is leading to increased desire for refrigeration solutions that can maintain the quality and safety of food. Demand for refrigeration started to stabilise in 2022 and has subdued further in 2023 due to increasing cost-of-living pressures, the latest data from market research provider, Euromonitor International showed. The market has shifted towards built-in formats and multifunctional solutions. This trend is reflected in the increasing market share of four-door combination and double-door (bottom freezer) formats within fridge freezers, driven by consumer demand for larger capacity appliances and more convenient cold storage options. “Facing an inflationary crisis and escalating energy expenses, energy efficiency remains a pivotal consideration for Australians when selecting refrigeration appliances,” research analyst, Icey Huang said. “Consumers are also placing increased significance on options that provide robust value propositions.”

Appliance Retailer October / November 2023

Preservation technology has become a central focus in enhancing product competitiveness, particularly with rising food costs, Huang said. “The importance of refrigerators that keep ingredients fresh but also extend their shelf life to reduce food waste cannot be overstated.” The trend of hybrid working continues to prevail, with people spending more time at home. As a result, there’s a growing focus on enhancing both the practical functionality and aesthetic appeal of living spaces. “Consumers are displaying heightened interest in modern kitchen elements that provide a sleek and stylish look, reflecting a seamless integration,” Huang said. “Personalisation has long been a significant factor in capturing consumer interest, but there remains untapped potential to meet the expanding requirements of consumers. To cater to a premium segment of buyers, the bespoke concept is emerging as a trend, encompassing custom-designed appliances under various wellestablished brands.”

REFRIGERATION AR

“

Customers still prefer to get hands-on with higher-value products such as refrigerators to see which model will best fit their lifestyle.

”

MITSUBISHI ELECTRIC

Jessica Millard Marketing & Communications Manager The last 12 months has seen a shift in how consumers approach refrigerator purchases, with the rising cost-of-living and interest rate hikes seeing younger customers tapping into their savings to make their purchases or using flexible payment options. “This segment is opting for traditional top or bottom mount fridges in their price range. And customers who are not experiencing the same economic constraints continue to opt for higher end French Door fridges,” Jessica Millard said. “Despite the online sales trend over the last year, research found that 85% of respondents are more likely to visit a bricks-and-mortar store to make their purchase. Customers still prefer to get handson with higher-value products such as refrigerators to see which model will best fit their lifestyle.”

Mitsubishi 3-Door 450L Bottom Mount Refrigerator MR-CX450ERBST-A

The 2023 Mitsubishi Electric Brand Report also revealed that around 42% of respondents rate reliability as the most important quality when researching refrigerators. And interest in black fridge models is on the rise with as many as 40% of respondents considering a dark colour for their next fridge.

RRP: $2,349

Mitsubishi Electric has a strong commitment to the development of energy efficient products at a global level with the entire Mitsubishi Electric refrigerator range carrying a 4-star or higher energy rating and all models feature inverter technology. Ice making continues to be top of mind for consumers when buying a new fridge, Millard said, and the Japanese designed automatic ice maker is a popular feature. The non-plumbed ice maker requires less maintenance without associated plumbing costs and has been integrated into all French Door and bottom mount models.

`Perfect for apartment living `Unique three door design `Separate vegetable and freezer drawers `Automatic ice maker with no plumbing necessary `4-star energy rating

According to Millard, the category holds promising opportunities for maintaining sales performance and one avenue is the higherend segments, but tapping into this potential requires comprehensive product training. “Effectively conveying the advantages of models equipped with advanced features to customers can sway their decision toward considering and purchasing premium products,” she said. “Energy efficiency ratings remain a crucial consideration for consumers, and we anticipate a shift towards models with 4-stars or higher, aligning with customers desire to mitigate energy expenses.” AR www.applianceretailer.com.au

AR REFRIGERATION

ELECTROLUX

Radhika Menon Category Manager — Food Preparation Behaviours within refrigeration and the broader major appliance market have shifted significantly over the last two years, Radhika Menon said. “With rising inflation and interest rates, consumer sentiment is projected to remain negatively impacted. The pandemic has also had a significant impact on consumers purchasing goods online and this is continuing to rise leading to an increase in comparison research. “Consumers have everything they need online to inform their decisions. Research has shown that when it comes to a large ticket item such as a fridge, consumers are conducting more initial research and content before making a purchase,” she said. “The Electrolux Group has been ‘shaping living for the better’ for over 100 years and are on a journey to become a truly sustainable company, committed to increasing our energy efficiency star ratings across our portfolio of fridges. Within refrigeration globally, we are working towards rolling out fridge liners with over 70% recycled plastic. Electrolux were first to incorporate this recycled plastic into a refrigerator, representing an important industry breakthrough.” Besides energy efficiency, features such as capacity, design and innovation that tie directly to making food last longer and reducing waste continues to be a focus in this category, she said. Meaningful connectivity features that simplify the consumer’s life is also a ticket to win. Increased promotional activity in the market and consumers actively shifting towards lower price points is impacting mix too. While raw material costs have stabilised, currency deterioration combined with lower prices will continue to impact the category. AR

Smeg Compact Dolce Stil Novo Blast Chiller with SmegConnect SBC4604WNR

`Longer storage life reduces food waste `Rapid chilling and freezing `Controlled defrosting keeps food hydrated and prevents oxidisation `Colour touch controls `Connected cooking remotely via smartphone or tablet RRP: $7,990

SMEG

Romina Becerra Product Manager — MDA

Westinghouse 564L French Door Refrigerator WQE5650BA `4-star energy rating `SpillSafe glass shelves `Internal automatic icemaker `FreshSeal crisper `Full width door bins RRP: $3,199

As remote and hybrid working environments become the new norm, Smeg has seen increased demand for large format refrigeration. “The growing trend to cooking at home has driven demand for larger capacity and technologically advanced models to store food effectively, as more consumers invest in the premium end of the market,” Romina Becerra said. An example is Smeg blast chiller products that are gaining traction in the market. Smeg blast chillers use rapid cooling technology to maintain the freshness, colour, aroma and consistency of food, improving shelf life by up to 70%. “The blast chiller can also act as an extension to the fridge or freezer, providing additional space for short-term storing of food,” she said. Demand for integrated refrigeration remains strong too, as consumers search for solutions that complement and streamline their open plan living areas while aligning with their style preferences. Side-by-side integrated fridge and freezer installation is also popular with larger households. “While large capacity refrigeration is the focal point for primary kitchen spaces, there is also an opportunity for smaller footprint fridges in the secondary areas in the home. Smeg FAB5 and FAB10 fridges can be a refrigeration solution for use in a butler’s pantry or secondary entertainment area, stylishly catering for the growing trend of entertaining at home.” AR

Appliance Retailer October / November 2023

BEST BRAND FRIDGES 2021/2022 Mitsubishi Electric has been awarded the CHOICE® Best Brand for Fridges 2021 and 2022. CHOICE® judges its Best Brand awards based on performance, reliability, and customer satisfaction. More than 50 popular fridges are rated by the CHOICE® experts on food freshness, temperature stability, 10-year running costs and reliability and Mitsubishi Electric were rated as the best performer for 2021/2022.

AR REFRIGERATION

HISENSE

Gideon Lui Head of Marketing The refrigeration category continues to evolve, with consumers seeking ways to keep costs down more than ever. As one of the most powerhungry rooms in the house, it is no surprise that Australians are turning to the kitchen first when trying to reduce household expenses, Gideon Lui said. “The cost-of-living crisis experienced by many Australians in 2023 has seen consumers shift towards more sustainable and energy efficient options for their home. “Consumers are putting more time in research to make an informed decision about what refrigerator will give them the most bang for their buck. Considering a refrigerator is one of the few home appliances that never gets switched off, it just makes sense to invest in a highly efficient model that won’t spike the energy bill,” he said. As Australia’s only fridge with a 7-star energy rating, the 417L bottom mount refrigerator features large, easy-to-use drawers that allows users to make the most of the fridge and freezer space, while scratch resistant, multi-level shelves offer versatility. The exterior features a recessed handle and reversible door, which can be adapted to open from the right or left based on kitchen design and preferences in a new Taupe Steel colour. “Energy costs are rising in 2023 with increases of up to 30% expected. With a fridge accounting for approximately 13% of a household’s energy consumption, there’s never been a more important time to equip the home with appliances that offer the best in energy efficiency,” he said. 66

Appliance Retailer October / November 2023

Hisense 417L Bottom Mount Pure Flat Refrigerator HRBM418D

`Inverter technology maintains ideal temperatures when fridge is opened `Large door balcony with adjustable shelving for storing taller items `Three-year warranty on fridge and 11-year warranty on compressor `Reversible door hinge `PureFlat design in Taupe Steel with recessed handles RRP: $1,999

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Our ConnectLife smart home app makes it easier to control home appliances from one device while keeping tabs on energy usage.

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Alongside energy efficiency, smart home connectivity is becoming increasingly popular. “Our ConnectLife smart home app makes it easier to control home appliances from one device while keeping tabs on energy usage. Allowing consumers to control their refrigerator settings through the app, for example, they can adjust fridge or freezer temperatures as well as activating Super Cool, Super Freeze or Holiday Mode.” Once perishables are out of the fridge, this feature enable users to save energy by powering the fridge section down to standby mode at the click of a button, while maintaining freezer function. Super Cool and Super Freeze has the flexibility to quickly drop the fridge or freezer temperature for several hours, swiftly chilling drinks ahead of a party or freezing fresh meat or seafood in a snap. “Aside from economic pressures, the increase of ‘greenwashing’ among brands is causing uncertainty among environmentally conscious consumers. They are becoming more wary of greenwashing amid crackdowns on companies fudging their environmental commitments.” AR

REFRIGERATION AR

TCL

Robert Oredsson National Sales Manager “Consumer behaviour has certainly leaned more favourably towards French Door models, with their timeless design and functionality considered key factors. Colours and textures are also more predominant than in previous years, with consumers seeking out a touch of luxury for a premium feel,” Robert Oredsson said. TCL’s intelligent inverter technology constantly monitors and adjusts cooling to maintain perishables at optimum storage temperatures, so consumers benefit from greater energy efficiency and durability, and reduced operational noise compared with conventional compressors. “Ease of storage and the flexibility to utilise the space within to suit. Ice, water dispenser and easy clean shelves are always popular, and consumers are also conscious of colour and style, to ensure appliances complement modern home designs,” he said. “Challenges facing the category are confusion regarding energy consumption and running costs as manufacturing costs are increasing.” He said energy consumption reduction is a key factor, also, flexibility in what the product can offer the end user, such as versatile multi-zone compartments to meet changing needs. “Further product developments will see an increase in connectivity and smart home features, which TCL is at the forefront of. Our AI x IoT Development Strategy is about creating a more convenient and comfortable smart home ecosystem for global consumers with technology-empowered products.” AR

TCL 421L French Door Fridge P421CDN

`Inverter compressor `Humidity controlled crisper drawer `Fresh food zone and Super Freeze mode `Touch screen with digital display `Interior LED Lighting RRP: $1,299

Whirlpool Bottom Mount WB3260IUBL `Adaptive Intelligence technology `Intellisense inverter technology `Vitamin preservation freshness `Microblock technology `5.5-star energy rating RRP: $1,099

ARISIT

Andrea Gunn National Retail Sales & Marketing Manager “Innovations in refrigeration technology, such as improved energy efficiency, smart features and better preservation methods can significantly impact consumer preferences and purchasing decisions,” Andrea Gunn said. “Consumers are increasingly concerned about energy efficiency when purchasing refrigeration and energy efficient options are in high demand due to the desire to reduce utility costs as consumers become more environmentally conscious.” The trend toward healthier eating has also influenced purchasing decisions, with consumers looking at options that preserve the freshness of organic produce and fresh foods for a longer period, reducing waste to a minimum. The Whirlpool bottom mount range is designed around sustainability with up to 5.5-star energy ratings. Featuring patented Adaptive Intelligence technology, microprocessors and multiple Intelli Sensors, adapt the cooling based on load, door opening frequency, seasonal and outside temperature variations to ensure perfect temperature, humidity control and longlasting freshness. AI combined with advanced Intellisense inverter technology, adjusts the compressor speed in real-time giving faster cooling, while saving energy. Unique 360 Fresh technology uses smartly channelled air flow to create the optimal temperature and humidity, ensuring food items remain fresher for longer. The combination of Zeolite and Microblock technology, prevents excessive ripening of fruit and vegetables by absorbing ethylene emission and prevents up to 99% bacterial growth extending freshness. With changing lifestyles, the layout, size and aesthetic considerations also play a role in purchasing decisions, Gunn said. AR www.applianceretailer.com.au

AR REFRIGERATION

Shannon Tweedie Marketing Manager — Home Appliances In 2023, LG has observed a trend towards consumers increasingly considering aesthetic and design choices when purchasing appliances. “The broader trend of personalisation of the home in recent years has now extended to the kitchen, specifically to the refrigeration category, as consumers opt for fridges that not only deliver convenience but match their personal style,” Shannon Tweedie said. “One of the biggest areas of opportunity is the booming kitchen renovation market where retailers can tap into emerging design trends like new colours and flat door designs. To amplify this further, retailers can also upsell opportunities from expanding colour and design beyond the kitchen with matching appliances across categories within the kitchen and laundry, and beyond.

LG 617L French Door Fridge

`Colour-changing MoodUP LED colour panels `Built-in Bluetooth speaker for music from streaming apps `InstaView Door-in-Door easy access compartment `SurroundCooling with cool air from multiple directions `LG ThinQ app for remotely adjusting settings via a compatible smartphone RRP: $7,999

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One of the biggest areas of opportunity is the booming kitchen renovation market where retailers can tap into emerging design trends like new colours and flat door designs.

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“With the cost-of-living top of mind for most Australian households, another key focus is encouraging consumers to upgrade to more energy efficient appliances and leveraging various upcoming government rebate schemes on offer,” she said. Amid the cost-of-living crunch, value for money matters more than ever when it comes to purchasing appliances. Consumers are seeking reliable refrigerators that combine form with functionality and deliver features that help reduce costs in the long term, such as supporting larger grocery shops, meal prepping and avoiding unnecessary food waste. The LG InstaView fridge with MoodUP sports a line-up of existing features that work together to prolong food freshness, including the LG InstaView Door-in-Door feature, that illuminates the glass panel to see inside, while the Doorin-Door compartment allows users access to snacks and beverages without opening the door, preventing cold air from escaping and helping keep food fresher for longer. This works in tandem with the Surround Cooling feature which circulates cool air from both the front and the back of the fridge, keeping items stored up front cooler and fresher for longer. The InstaView fridge with MoodUP injects customisation into the kitchen with its colourchanging LED door panels, with up to 170,000 colour combinations users have the freedom to personalise the look of their fridge from their phone via the LG ThinQ mobile app. LG recently updated its top mount and French Door refrigerator range with new colourways and a flat door design, including Matt Black, Black Stainless Steel, Stainless Steel, White and an allnew Natural Beige finish to respond to growing popularity of the minimalist home aesthetic. AR

Appliance Retailer October / November 2023

REFRIGERATION AR

Artusi Fully Integrated Fridge Freezer AINT9000IW

`Fully integrated `Internal LED touch control display `Internal filtered water dispenser and ice maker `Three climate zones – fridge, fresh food and freezer `Ceiling LED panel in fridge and freezer with full illumination of the cavity RRP: TBC

EUROLINX

Daniel Bertuccio Marketing Manager Eurolinx has noticed a strong shift to integrated refrigeration, especially in the higher end category where aesthetics work perfectly for sleek and design focused kitchens, as well as being the preference for designers and architects, according to Daniel Bertuccio. “For Fhiaba, Artusi and ILVE, we almost exclusively provide integrated solutions as well as coloured panel fridges for Fhiaba but integrated is where we see the biggest growth,” he said.

Miele Integrated Fridge Freezer KFNS7795D

`PerfectFresh zone keeps food fresher for longer `The IceMaker controlled separately producing up to 150 ice cubes a day `5.5-star energy rating `DynaCool ensures cold air circulates in a uniform temperature `FlexiTray keeps contents tidy and is easily rotated 180 degrees RRP: $5,999

MIELE

Melissa Taylor Category Marketing Manager — Laundry & Refrigeration Purchase behaviour is constantly evolving in the refrigeration category, with consumers valuing products that align with their lifestyles, offering both advanced and sustainable features. “Miele is seeing the importance of low energy consumption and technology that will keep ingredients fresh as long as possible and we are responding to this shift by innovating across these areas to meet customer needs,” Melissa Taylor said. “Beyond economic pressures, factors such as shifting dietary preferences, increased awareness of food waste, and the need for seamless integration with smart home ecosystems are influencing the refrigeration category. Consumers are seeking solutions that align with their evolving lifestyles, creating a demand for appliances that adapt to diverse culinary habits while minimising waste and energy consumption.” Features such as PerfectFresh means food can be stored longer than in a conventional fridge compartment, and LED lighting offers a more energy-efficient lighting solution compared to standard refrigeration light bulbs. Preserving fresh produce perfectly and for longer has become extremely important to consumers. Miele’s refrigeration products incorporate advanced humidity and temperature controls, ensuring optimal storage conditions for various types of food. Smart connectivity features enable users to monitor and adjust settings remotely, while modular storage solutions cater to changing needs. AR

“There is strong demand for more sustainable products, and explaining your approach to sustainability when it comes to refrigeration is vital as it is one of the most energy hungry appliances in the home.” However, ‘sustainability’ can mean a few things outside the energy rating. “It can relate to the life of the product, components used, manufacturing processes and packaging. These are the sustainability points we are also focusing on and believe it’s the sum of these pillars that benefit the customer in the long term.” According to Bertuccio, the industry is still experiencing hangover effects from the Covid renovating boom, and coupled with rising living costs are contributing to added pressures. “Like all highs and lows, once the market has time to reregulate, we should see a return to normality.” AR www.applianceretailer.com.au

AR REFRIGERATION

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With rising prices and busy lifestyles, consumers appreciate refrigerators that offer technology to extend the life of food, reducing food waste, as well as features that save time and energy, while making everyday life easier.

PANASONIC

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Ricardo Damiani Product Marketing Manager — Appliances A survey commissioned by Panasonic found 83% of respondents throw out at least some refrigerator items every week. The most common reasons were food being left in the fridge or freezer for too long (42%) and food expiring before its ‘use by’ date (33%). Research on preferred features found the number one key factor was “a reliable and trusted brand’ and the key pain point was “not enough freezer space”. One in in three consumers said meat and fish freshness was an issue, 44% said they struggled to keep fruit and vegetables fresh; 40% said they were buying a refrigerator to fit their kitchen and 36% said energy rating was important. 70

Appliance Retailer October / November 2023

Panasonic PRIME+ Edition Quad Door Refrigerator NR-XY680LVKA

`Double Prime Fresh drawers extend the life of food with variable temperature `The Prime Freeze drawer freezes food five times faster than a regular freezer `The Fresh Safe fruit and vegetable drawer maintains up to 90% humidity `Flexible storage space with adjustable height trays, wine rack and moveable door pockets `Panasonic SmartApp+ for personalisation and energy savings RRP: $4,289

The PRIME+ Edition refrigerator range released in October offers consumer benefits that will be welcome in the current climate, according to Ricardo Damiani. “With rising prices and busy lifestyles, consumers appreciate refrigerators that offer technology to extend the life of food, reducing food waste, as well as features that save time and energy, while making everyday life easier.” The new NR-XY680 Quad Door model offers a 4.5 energy star rating with sustainability a key pillar of the PRIME+ range, with technologies designed to reduce energy and food waste, he said. “Prime Fresh technology offers ‘soft freezing’ at -3⁰C which is perfect when you don’t want to put food into the freezer but want it to be fresh at the end of the week.” The new range uses ECONAVI sensors to detect ambient conditions such as light, humidity, external and internal temperature, while the intelligent inverter compressor is adjusted to ensure efficient operation day and night for energy saving, less noise and quick cooling. Panasonic’s new Quad Door models also offer an app to monitor usage and switch to energy-saving mode and provides alerts, such as when the fridge door is left open. “To maximise market opportunities, it is important to understand the consumer, solve their pain points and deliver convenience, cost savings and sustainability, as well as a harmonious design that suits their kitchen décor,” Damiani said. AR

REFRIGERATION AR

ANDI-CO

Robin Werth Head of Marketing Liebherr was the first brand to launch a 5.5-energy star model with its bottom mount CNef 4315 several years ago and continues to lead with its range of exceptionally efficient integrated fridges and freezers, according to Robin Werth. “Energy efficiency and sustainability is always top of mind when Liebherr embarks on any product development and with the recent reclassification of the CNef 4315 to 6-stars, along with new integrated products also rated at 6-stars, Liebherr constantly strives, and succeeds, in meeting customer expectations when it comes to energy efficiency.” Leading on from sustainability, ensuring minimal food waste and longer lasting freshness is another key consideration for consumers, he said. Liebherr was the first brand to develop a dedicated freshness system with BioFresh and the company continues to innovate in this field with the recent launch of HydroBreeze and BioFresh Professional. HydroBreeze ensures food lasts longer thanks to an exclusive new freshness system. Each time the door is opened, and every 90 minutes when the fridge is closed, a fine, fresh mist covers the fruit and vegetables like a protective balm. It ensures crisp freshness and improves structure. This gentle layer of fine moisture, combined with a temperature of just above 0°C, extends the freshness of fruit and vegetables, retaining nutrients, texture and flavour and creating less waste. “Product design also continues to play a key role. Brands that can provide beautiful and practical design, coupled with quality, longevity and trust, will continue to succeed. AR

Hitachi Made in Japan Series 735L Mirror Glass Finish French Door RZX740

Liebherr Integrated Peak Bottom Mount Fridge/Freezer ICBNh 5173

`5.5-star energy rating `DuoCooling with two separate cooling circuits `BioFresh Professional with HydroBreeze `Made in Germany `Five-year warranty RRP: N/A

Ìnverter compressor with 10-year parts warranty `Vacuum compartment Àuto doors slide or touch to open `Quick freezing compartment Àero-Care vegetable compartment RRP: $6,499

HITACHI

Mark Beard Marketing Manager Consumers are looking beyond stainless steel when it comes to refrigerators and glass finishes are very on-trend, according to Mark Beard. “The Hitachi French Door range offers glass finishes in various colours to suit most kitchen décors, allowing consumers to add a point of difference to their kitchens.” He said consumers are also looking for features that keep food fresh longer and Hitachi takes a holistic approach to refrigeration sustainability that goes beyond energy efficiency of products. “Hitachi’s Made in Japan series features a vacuum compartment that extracts air to keep fresh meat and fish fresher for longer, while the Aero-Care vegetable compartment retains moisture to extend the life of fruit and vegetables. The Platinum Catalyst in both compartments creates an optimal environment that sustains freshness and nutrients while the Quick Freeze drawer reduces damage to food cell’s structure for freezing meat.” “Trends in kitchens today are about colour, premium finishes and features. Clever retailers are capitalising on this by displaying the Hitachi range of refrigerators in different glass finishes and colours that give consumers greater choice.” AR www.applianceretailer.com.au

AR WINE CABINETS

OUTLOOK

BY EMILY BENCIC

Wine consumption grows but proper storage lags Wine cabinets remain a niche category in Australia, but data from market research firm, Mordor Intelligence shows the global market is expected to grow from US$2.76 billion (A$4.29 billion) in 2023 to US$3.7 billion (A$5.75 billion) by 2028, at a compound annual growth rate (CAGR) of 6%. Increasing consumption of wine is one of the main factors driving product demand as wine connoisseurs seek optimum storing conditions to lengthen the ageing process. The proportion of Australians who drink alcohol reached 67.6% in the 12 months to March 2023, up 1.3% points since the pre-pandemic period in the

Appliance Retailer October / November 2023

year to March 2020, according to data from Roy Morgan’s Alcohol Consumption Report. In the year to March 2023, a total of 13.7 million Australians aged 18 and over consumed alcohol in an average four-week period compared to 13.07 million in the year to March 2020 — an increase of over 600,000 Australians. The most popular alcohol is wine which stretched its lead during the pandemic with the number of Australians drinking wine increasing from 8.09 million (41%) pre-pandemic to 8.89 million (43.9%) in the 12 months to March 2023 — an increase of over 800,000 people.

WINE CABINETS AR

Electrolux is focused on ensuring its retail partners truly understand how Vintec adds something special to customers’ lives with training that goes beyond product features and instead, discusses how Vintec can enhance the experience of savouring wine. “Vintec isn’t solely about storing wine – it’s about enriching life’s pleasures and making those moments more memorable. When our team talks about Vintec, they’re not just talking about cabinets; they’re talking about elevating everyday experiences and making them extraordinary. “In our premium range, our focus is on feature set to persuade both existing and new consumers. Outside of product, we will continue to leverage our Vintec Club, engage with consumers and partner with cellar doors, wine retailers and merchants to communicate the benefits our range offers.” Rising living costs coupled with the fact that wine cabinets are a discretionary product, Electrolux expects consumers to be more thorough with their research and wait until key promotional periods such as Black Friday or Boxing Day to make a purchase. “Vintec is forecasted to maintain market share leadership through product, promotional plans and participation during key trading periods and a continued focus on meaningful communication with existing and new consumers,” Menon said. AR

ELECTROLUX

Radhika Menon Category Manager — Food Preservation & Wine Given the challenging economic climate, Electrolux expects demand for discretionary products such as wine cabinets to soften. Even though awareness remains high, penetration remains low, according to Electrolux’s Radhika Menon.

Vintec Underbench Wine Cellar VWS035SBB

`Store up to 35 Bordeaux style bottles `Triple-glazed door with anti-UV glass `Adjustable shelving `Reversible door `Humidity recycling system RRP: $899

“Features most important to consumers are size, capacity, temperature and humidity control, multi-zone controls and premium fit, feel and finish. Our Vintec products provide consumers with these features to optimise wine storage and protect their wine collection,” she said. www.applianceretailer.com.au

AR WINE CABINETS

ARISIT

Andrea Gunn National Retail Sales & Marketing Manager In 2023, Arisit has noticed a discernible shift in purchasing behaviour as consumers increasingly lean towards products that not only serve a functional purpose but also add aesthetic value. “As individuals continue to adapt to the economic pressures, they are seeking value-driven options that promise quality and superior customer service, something offered by our Riserva Collection,” Andrea Gunn said. The Riserva Collection range incorporates UVprotected glass, UV-free LED internal lights, and anti-vibration compressor feet to safeguard the wine stored inside. “The matte black finish not only adds an elegant touch but also complements modern interior decors.”

SMEG

Romina Becerra Product Manager — MDA While wine cellars remain a considered and niche luxury product, Smeg continues to see steady growth in awareness with positive uptake. “Wine enthusiasts are becoming increasingly informed on what to look for in wine cellar products that store and/or age wines correctly and are seeking certain features to provide the optimal environment to do so,” Romina Becerra said. “The shift towards entertaining at home has become a standard year-round activity as sharing dining-in experiences with family and friends continues to boom. Coupled with these occasions, we see Australians focus on improving their wine collection at home and invest in wine cellars for best-in-class storing and ageing.” Smeg has expanded its product offering in compact and under bench wine storage solutions across various aesthetics. With an increased capacity of up to 21 bottles in the Smeg compact 45cm offering, 29 bottles in the new 60cm version and up to 38 bottles in the built-under options, the Smeg wine cellars balance functionality and aesthetics. “The need for education on optimal cellaring conditions, and how this impacts the quality of the wine, is key to ensure consumers are making the right product selection. Offering a five-year warranty on our expanded Linea and Dolce Stil Novo wine product range helps build consumer confidence,” Becerra said. AR 74

Appliance Retailer October / November 2023

Smeg Dolce Stil Novo Built-In 21 Bottle Wine Cellar CVI621NR3 `21 bottle capacity `Cold LED lighting `Ultra-quiet cooling system to minimise vibrations `Premium sliding oak racks made in Italy `Layered eclipse black glass panels RRP: $4,290

To encourage higher household penetration, Arisit has been actively supporting retail marketing initiatives through various promotions, including an extended five-year warranty. “We have also collaborated with local wineries to offer tie-in promotions that provide free wine packages, encouraging more consumers to invest in proper wine storage solutions,” Gunn said. AR

Riserva 450L Dual Zone Wine Cabinet HUSWS168DMBZY

`UV-free LED internal light `Anti-vibration compressor feet `Stylish matte black frame `Generous capacity `Current promotion for extended five-year warranty RRP: $3,399

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AR WINE CABINETS

HISENSE

Gideon Lui Head of Marketing For those storing wine at home, maintaining ideal cellaring conditions is paramount to ensure proper preservation, Hisense’s Gideon Lui said. “Environmental factors which appear harmless such as natural light can age wine much faster and change the colour and quality of the drop. The Hisense 46 bottle dual zone wine cellar (HRWC46) features an anti-UV glass door, which filters out UV light,” he said. “In addition, storing wine at its intended temperature helps prolong its life and maintain flavour balance. The Hisense wine cellar features dual zone temperature control to maintain an ideal cellar climate for both reds and whites. The horizontal seal on the inside of the door completely separates the two temperature zones, enabling them to circulate independently.”

ILVE Wine Cabinet ILWDD154BV `Black glass `Double door `Holds 154 bottles `Built-in or freestanding `Left or right hinged RRP: $3,690

As Hisense continues to expand its wine cabinet range, the company is mindful of the rate that technology is developing in refrigeration and taking proactive measures to ensure staff have upto-date knowledge.

EUROLINX

Daniel Bertuccio Marketing Manager

“We educate them across all categories, whether it be presentations for a quick refresher, inperson or online training on new products that are hitting the shop floors or retailer roadshows. Wine cabinets may seem like a small fridge for the uninitiated, however there’s a lot that makes them specifically suited to both long- and short-term wine storage,” Lui said. AR

Wine cabinets weren’t usually considered a mandatory addition to the kitchen or entertaining space, but this changed post-Covid as people became more accustomed to entertaining at home and recreating the restaurant experience with guests, according to Eurolinx’s Daniel Bertuccio. “Wine cabinets can be installed almost anywhere in the home and not only in the kitchen where space is often at a premium,” he said.

Hisense 46 Bottle Dual Zone Wine Cellar HRWC46

`Anti-UV glass door helps protect wine from UV rays `Dual zone cooling chills different varieties of wine `Stainless steel exterior `Dimmed internal LED lights `Digital touch control RRP: $1,099

Appliance Retailer October / November 2023

When cellaring wine, there are a few key elements, which vary depending on the wine and storage times. “Humidity control is critical, as well as maintaining a consistent temperature and minimising exposure to natural light.” Eurolinx is currently working on a wine cabinet education program for both retailers and consumers, identified as a key opportunity to improve market share in the category. “We are also building on specialised modules on our online retailer training portal.” The wine category is expected to follow the same trend as the overall renovation category; however, Bertuccio said the benefit of wine cabinets is that they can be placed in rooms outside the kitchen. “For example, empty nesters can convert a spare room into a wine storage facility.” AR

BALANCE & F L AV O U R PRESERVED Inspired by wine culture and the importance of its preservation, Smeg has developed a range of wine cellars, made entirely in Italy. Smeg cellars control temperature, humidity,UV protection and vibration to correctly store and age wine, so all that hard harvesting work doesn’t go to waste. smeg.com/au/wine-coolers

AR WINE CABINETS

ASKO

Rob Butchatsky Sales Director As a relatively new entrant into the wine cabinet category, ASKO recognises the importance of having products that deliver premium quality and showcase innovation. “The Elements Wine Climate cabinet is the world’s first smart wine cabinet accompanied by the ConnectLife app connected to the Vivino database – putting information at your fingertips and allowing you to keep track of your collection,” Rob Butchatsky said. “Premium features such as our triple pane glass door is UV protected with no joins, fitted with a high-quality compressor supported by dampeners and finished with a one piece brushed stainless steel handle – matching the design of our Elements Oven range.” ASKO’s training approach for its wine cabinet incorporates an introduction to wine including optimum temperature for storage and serving. “Our training content is catered to educate retail staff around these topics. In many cases, our target customer is likely to have a significant monetary investment in their wine collection, therefore an investment in storage and how to maximise enjoyment becomes just as important.” AR

ASKO Elements Wine Climate Cabinet

`Store up to 190 bottles across three individual temperature zones `Full touch TFT display with camera for scanning wine labels `ConnectLife app is connected to the Vivino database `Adjustable colour RGB lighting for ambient light `Unique serving zone with accessory drawer and extendable shelving system RRP: $14,999

ANDI-CO Liebherr Built-in Dual Zone Wine Cellar EWTdf 3553 `Store up to 80 bottles across two independent temperature zones `Constant, precise temperatures, with a range of 5° to 20°C `Ultra-low vibration with isolated compressor `Activated charcoal filter ensures perfect air quality throughout the cabinet `Safety system including door alarm and child lock controls RRP: N/A

Robin Werth Head of Marketing Wine cabinets are increasingly popular as consumers become more educated in the need to preserve wine – not just chill it, according to Andi-Co’s Robin Werth. “When planning a home or renovation, many consumers now plan for the inclusion of a wine cabinet, be it in the kitchen or the dining area,” he said. “As consumers become more savvy about technologies inherent to Liebherr wine cabinets, and how they provide the ideal environment for cellaring and storing wine, we are finding a wine cabinet is becoming a pre-requisite in many homes.” For wines to age and mature as intended, it is important for a wine cabinet to closely replicate cellar-like conditions through a precise and constant temperature. Liebherr wine cabinets can be set anywhere between 5° and 20°C for either long-term cellaring or for bottles to be ready at serving temperature. “Likewise, humidity is important to ensure corks do not dry out. When the humidity level falls below 50%, natural corks begin to shrink, causing oxygen to enter the bottle and resulting in damaged wine. Liebherr wine cellars maintain humidity between 50% and 80% depending on ambient humidity. “UV protection is another important consideration. Liebherr cabinets come with insulated glass doors and LED lights that provide illumination without risk of UV exposure.” AR

Appliance Retailer October / November 2023

AR WHAT'S HOT

Re-shaping home cleaning with ECOVACS DEEBOT X2 OMNI

ECOVACS ROBOTICS has launched its new DEEBOT X2 OMNI robotic vacuum cleaner. Square instead of round and more powerful than ever, the DEEBOT X2 OMNI comes with advanced features and new innovations that redefine the design, performance and navigation of robotic vacuuming and mopping. ECOVACS’ new Semi-Solid-State Lidar, integrated into the main body for the first time, delivers true edge-toedge cleaning, as well as a lower 9.5cm profile to reach every corner. With 8,000pa suction, it's 60% more powerful than its predecessor, has a 15mm auto-lift feature on its mopping pads, two and a half hours of runtime, and incorporates new ECOVACS proprietary AI and machine learning technology. The all-in-one OMNI station offers an automatic cleaning solution, washing its mopping pads with 55°C hot water and drying them with hot air. The dust container is emptied automatically, and clean water is refilled into the robot.

RRP: $2,499

Unlock superior airflow comfort with TCL BreezeIN Series Air Conditioners

With whisper-like operation and multiple airflow options, TCL’s BreezeIN Series Reverse Cycle Air Conditioners keep you in the comfort zone regardless of the weather. Available in 2.6kW, 3.5kW, 5.2kW, 7.2kW and 8.2kW cooling capacities, the reverse cycle systems feature a Gentle Breeze function that directs air flow in a way that’s more natural and comfortable. A built-in thermometer in the remote control senses the surrounding temperature, with ‘I Feel’ mode communicating with the unit to maintain perfect conditions. TCL’s pioneering technology is on full display with a four-step Auto Clean function that uses water molecules in the air to remove airborne dirt, bacteria, and impurities. By connecting with Google Assistant and Amazon Alexa to adjust settings via a compatible smart device, operating TCL’s BreezeIN Series Air Conditioners has never been easier.

RRP: From $799

Smeg brings authentic barista experience home

Introducing the Smeg 50’s range latest addition, the EGF03 Beans on Board espresso coffee machine. Crafting the perfect cup of coffee requires attention to detail from the grinding process to extraction. With the Smeg EGF03, bring the authentic Italian barista experience home with all the tools needed to brew the ultimate coffee. Featuring an adjustable stainless steel conical grinder capable of achieving super-fine consistency, this machine ensures precision in every cup. Thanks to its dual thermoblock system, the transition between brewing coffee and steaming milk is quick. The inclusion of a 58mm stainless steel portafilter and steam wand helps create coffee and milk-based masterpieces. The Smeg EGF03 offers customisation through its user-friendly control panel to adjust grind and extraction volumes, pre-infusion profiles, and temperature.

RRP: $1,299 80

Appliance Retailer October / November 2023

What’s Hot

WHAT'S HOT AR

Sharp expands flatbed microwave range

Smeg launches Linea Neptune Grey

Introducing Smeg’s new Linea Neptune Grey range, represented with an on-trend neutral colour that redefines contemporary elegance and seamlessly blends technology with style. Offering a complete kitchen solution, the new Linea Neptune Grey range is available across built-in ovens, induction cooktops, vertical rangehoods, wine cellars, blast chillers, built-in coffee machines, as well as vacuum, warming and sommelier drawers, all backed by a five-year warranty. Smeg’s flagship Omnichef oven will also be extended into the Linea line-up. Combining three cooking technologies in one appliance: traditional, steam and microwave cooking, the Omnichef offers a time saving of up to 70% compared to traditional functions. The new Linea collection will roll out from November 2023.

Discover Sharp’s latest microwave line-up additions – two advanced 26L flatbed microwaves with inverter technology. The SM267FHST showcases a stainless steel exterior, while the SM267FHBS allures with a black stainless steel finish. Designed for contemporary households, both models feature chic exteriors that seamlessly complement modern kitchens. Boasting userfriendly interfaces, 26L capacities, inverter technology with 11 power levels, and 23 auto menus, these microwaves ensure effortless cooking experiences. Sharp’s flatbed microwaves provide customers with a fresh approach to small-capacity models. Beyond advanced technology and efficiency, they exude a touch of sophistication. Boost your microwave business today by embracing Sharp’s style and innovation.

RRP: $349

RRP: Ranging from $1,990 to $9,490

Whirlpool introduces new dishwasher range

Discover Whirlpool’s new range of dishwashers designed with features to improve life at home and give customers more time to do the things they love. With the Power Clean Pro system incorporating water jets at the rear of the machine, and flexible racks that allow you to adjust for all dishes, large and small, customers will experience supreme cleaning results with one of the most spacious dishwashers on the market. Innovative 6th Sense technology takes the thinking out of washing dishes with sensors that automatically detect the level of soil and adapt the cycle accordingly. This ensures the perfect time-saving performance every time.

Sunbeam delivers a café quality experience

RRP: From $1,299

The new Sunbeam Origins Espresso Machine is an all-in-one design with a sleek and sophisticated style, delivering a coffee of unrivalled taste and texture. A 58mm commercial-size group head ensures maximum espresso flavour. The dual thermoblock heating system can simultaneously brew coffee and steam milk to savour coffee sooner. The integrated Tap & Go grinder with auto dose provides freshly ground coffee with a precision dosing function for optimal flavour. Enjoy less mess with anti-static technology that ensures grounds land in the group head and not on the countertop during the grinding process. Get perfectly frothy milk with velvety microfoam using a professional grade stainless steel wand. To ensure coffee always tastes its best, an in-built cleaning accessory storage makes maintenance quick and easy.

RRP: $899 www.applianceretailer.com.au

AR WHAT'S HOT

ASUS delivers its slimmest OLED laptop

ASUS’ Zenbook S 13 OLED Laptop is designed for aesthetic and performance-focused individuals. This hero model, a 1cm-thin, 1kg-light laptop uses efficient 13th Gen Intel Core processors. Alongside a 13.3-inch 16:10 OLED HDR NanoEdge display, its ASUS Lumina OLED display offers a host of unique benefits, including Pantone Validation, 100% DCI-P3 best-in-class colour gamut, 70% less harmful blue light and 120Hz / 0.2ms ultimate motion clarity. ASUS is committed to purposeful innovation that supports a healthier planet, so it has also made this the most eco-friendly Zenbook ever, made with recycled and ocean bound plastics.

RRP: From $2,099

Franke Masterpiece marries style and practicality

The Franke Masterpiece Collection, featuring the brand’s revolutionary FINOX technology, offers a blend of timeless elegance and ultra-modern functionality. Available in three finishes – Anthracite, Copper, and Gold – the colour options create a kitchen that is unique and expressive. How does FINOX technology enhance the kitchen experience? It’s easy to clean and dry thanks to the hydrophobic and oleophobic nature of the surfaces which ensures water or oil simply rolls off. This makes cleaning as simple as a swift wipe, leaving the sink spotless and dry in no time. Engineered for longevity, the supreme quality of materials and exacting manufacturing standards means that kitchens radiate sophistication for years to come. Designed to withstand any water temperature, pour boiling water straight into the sink and rest assured that its quality and appearance will remain unaffected. To keep the sink free from unsightly fingerprints, the anti-fingerprint technology helps maintain shine, enhancing the overall kitchen aesthetic while reducing cleaning time.

RRP: $1,999

Flexibility Plus

As a traditional Swiss company, bamix has been impressing kitchen adventurers and professionals with reliable and elegant hand blender support since 1954. Over the last two decades in particular, the company has established itself from a niche supplier to an internationally renowned brand. There have been many imitators over the years, however bamix has maintained its vision to hold category leadership as a quality product. The latest chapter in the bamix story sees the introduction of the bamix cordless immersion blender. Bamix has spent several years perfecting the product, as there are several points to consider when it comes to the design of cordless electrical products. As winner of the Australian Good Design Awards in the category of Product Design / Domestic Appliances, this has certainly been achieved. The bamix Cordless Plus will be the first model available in the market from October 2023 with additional models available in 2024.

RRP: $699 82

Appliance Retailer October / November 2023

COMPANY INDEX AR COMPANY

PAGE #

AEG......................................................................................................................15 Andi-Co........................................................................................................ 71, 78 ASUS....................................................................................................................82 Asko.............................................................................................................. 17, 78 Anker...................................................................................................... 16, 53, 55 Arisit.................................................................................................62, 74, 79, 81 Beko................................................................................................................6, 17 Bertazzoni.............................................................................................................7 Bissell..................................................................................................................61 Bosch................................................................................................10, 11, 18, 56 Breville................................................................................................................36 CDB Goldair........................................................................................................49 De’Longhi..................................................................................25, 26, 27, 29, 43 DKSH............................................................................................................ 13, 82 Dyson........................................................................................................... 48, 60 ECOVACS................................................................................................ 18, 54, 80 Electrolux...............................................................................7, 43, 54, 64, 73, 75 Eurolinx........................................................................................................ 69, 76 Euromonitor International.................................................................... 38, 52, 62 Franke.................................................................................................................82 Fujitsu General...................................................................................................44 Glen Dimplex......................................................................................................49 Hisense............................................................................................19, 46, 66, 76 Hitachi.................................................................................................................71 Hong Kong Trade Development Council.............................................................8 IXL Home.............................................................................................................58 Jura........................................................................................................ 20, 30, 33 Kärcher ...............................................................................................................61 La Pavoni.............................................................................................................34 LG........................................................................................................... 21, 57, 68 Miele............................................................................................8, 21, 34, 57, 69 Milners................................................................................................................51 Mitsubishi Electric...........................................................................38, 42, 63, 65 Mitsubishi Heavy Industries....................................................................... 39, 41 Mordor Intelligence...........................................................................................72 Nespresso.................................................................................................... 32, 35 Newell Brands....................................................................................... 28, 37, 81 Olimpia Splendid........................................................................................ 40, 45 Panasonic..................................................................................................... 47, 70 Roborock.............................................................................................................60 Roy Morgan........................................................................................................72 Samsung.............................................................................................................22 Shriro..................................................................................................................50 Siemens..............................................................................................................23 Smeg..................................................................... 6, 9, 31, 32, 64, 74, 77, 80, 81 Stylies..................................................................................................................23 TCL....................................................................................................24, 47, 67, 80 Techtronic Industries..........................................................................................59 TECO....................................................................................................................51 Tempo.................................................................................................................81 Tineco..................................................................................................................59 Versuni................................................................................................................36 Vestel..................................................................................................................24 Winning Group........................................................................................ 6, 12, 13

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New 26 Litre Models

Australia’s LARGEST Range of FLATBED Microwaves 5 models now available

26 Litre Range - Models: SM267FHST, SM267FHBS

Find out more

32 Litre Range - Models: SM327FHW, SM327FHS, SM327FHBS