Appliance Retailer October 2018 by The Intermedia Group

APPLIANCE

NOW IN ITS 22ND YEAR

RETAILER

THE BUSINESS MAGAZINE FOR THE CONSUMER ELECTRONICS INDUSTRY

/// OCTOBER 2018

Smart Home

SECURITY AND SURVEILLANCE SOLUTIONS WITH MORE INTELLIGENCE

FLOORCARE HANDSTICKS CONTINUE TO CLEAN UP

PERSONAL CARE EAGER TO INVEST IN QUALITY Now Arloâ&#x20AC;&#x2122;s Smart & Bright

EDITORʼS NOTE AR Appliance Retailer is published by The Intermedia Group Pty Ltd ABN 940 025 836 82 41 Bridge Road, Glebe NSW 2037 Australia P 02 9660 2113 | F 02 9660 4419 E appliance@intermedia.com.au W www.intermedia.com.au ISSN: 1328-1852 Managing Director Simon Grover Editorial Director James Wells james@intermedia.com.au Deputy Editor Emily Bencic ebencic@intermedia.com.au Features Editor Kymberly Martin kymberly@intermedia.com.au General Manager – Sales Rod Riley rod@intermedia.com.au Art Director Alyssa Coundouris Prepress Tony Willson Production Manager Jacqui Cooper jacqui@intermedia.com.au Head of Circulation Chris Blacklock Subscriptions Ph 1800 651 422

Average Net Distribution Per Issue: 5,435 AMAA/CAB Yearly Audit Period ending 31st March 2018.

Selling an experience

hen it comes to new product, the conversation is often centred on specifications – the number of pixels on a television or revolutions per minute for a washing machine drum. Although this information may sound impressive, what does it really mean for the end consumer and how does it make their life better? These are the questions that Electrolux sets out to answer with its purpose statement – ‘shape living for the better’ – which means the company no longer launches products but instead, experiences. A trip to Disney University, the global training program for Disney employees, taught the Electrolux management team the art of creating, designing and maintaining experiences. Speaking at this year’s IFA in Berlin, Electrolux head of major appliances for Asia Pacific, Dan Arler said, “It is more important for consumers to have an easy experience than to have high technology.” He believes a great experience is the cornerstone of building customer loyalty and that is why the most important thing is to understand the consumer. He went on to highlight four major trends. “Firstly, consumers no longer want products. They want experiences. Secondly, consumers vote with their wallet for sustainable companies. Thirdly, consumers share whatever they think about you all over the internet with reviews. Finally, consumers want everything on demand.” With these trends in mind, the Electrolux portfolio is categorised into

taste, care and wellbeing. Rather than focus on the functions of an oven, the company asks consumers: does the food taste better? When it comes to the laundry, instead of talking about the fastest cycle times, the company promises to help clothes stay new for longer by avoiding shrinking and fading. “The experience must be easy and low effort, you must take away pain points and once you prove your credibility and gain the consumers’ trust, you must learn how to inspire them,” Arler said. This idea of selling the experience rather than the product specifications must go beyond the manufacturer and be instilled in the sales experts on the retail floor. In this issue of Appliance Retailer, we take a look at the new Kitchen Things Luxury Collection showroom in New Zealand where product demonstrations take pride of place, price tags are left out of the equation and consultants do not work on commission. This approach aims to deliver the right solution to every customer based on individual needs. “They may forget what you said – but they will never forget how you made them feel” – Carl W Buehner. Rather than recite the product description, assure your customers that you are solving a pain point.

Deputy Editor Emily Bencic

MEET THE APPLIANCE RETAILER TEAM

James Wells

Emily Bencic

www.facebook.com/applianceretailer

Kymberly Martin

Rod Riley

www.linkedin.com/company/appliance-retailer

Alyssa Coundouris twitter.com/Applianceretail

www.applianceretailer.com.au

APPLIANCE

NOW IN ITS 22ND YEAR

RETAILER

THE BUSINESS MAGAZINE FOR THE CONSUMER ELECTRONICS INDUSTRY

/// OCTOBER 2018

Smart Home

SECURITY AND SURVEILLANCE SOLUTIONS WITH MORE INTELLIGENCE

FLOORCARE HANDSTICKS CONTINUE TO CLEAN UP

PERSONAL CARE EAGER TO INVEST IN QUALITY Now Arlo’s Smart & Bright

[ON THE COVER]

ARLO’S NEW SMART LIGHTING SOLUTION

The all-new Arlo Security Light System is 100% wire-free and weather-resistant. Designed to illuminate dark, outdoor areas around properties, it enables users to receive alerts whenever motion is detected and manage their system via the Arlo app. When motion is detected, the smart light triggers the camera to record and turn on additional lights. The app enables users to remotely control security lights, instantly sending email or mobile alerts. Arlo security lights can also be controlled with voice commands via the Arlo Skill for Amazon Alexa. The Arlo Security Light System can integrate with existing Arlo smart security ecosystems.

Appliance Retailer October 2018

VOLUME 24 / ISSUE #8

IN THIS ISSUE 45

From a retail perspective

Smart home category potential verging on limitless

PERSONAL CARE FEATURE

An outlook on the category

Consumers open their purse strings for quality results

EDITOR'S NOTE

Latest personal care products on the shop floor

A closer look at features and benefits

Selling an experience

NEWS

Arlo becomes standalone entity; Electrolux welcomes new head of majors

Braun Series 5 Electric Shaver

No longer managed by Netgear; Makes internal appointment

Fujitsu General Australia MD role expands; KitchenAid hosts national roadshow Oversees New Zealand business; With key retail partners

A closer look at features and benefits

Vax Cordless Blade, Bissell ProHeat 2X Revolution Pet, among others

SMART HOME FEATURE

An interview with Whirlpool Asia Pacific President

New direction for the local subsidiary

Beyond just selling premium product

A look into a new level of luxury

IFA 2018 Report

Key product innovations from major suppliers

FLOORCARE FEATURE

24 25

An outlook on the category Handsticks continue to grow

Key trends in the market

Convenience and innovation top considerations

Latest vacuum cleaners on the shop floor

Battery life keeps getting better

Key trends in the market

Investment in higher end products

To engage your customers

From a retail perspective

Influx of new models delivers steady sales

Sleek hair, smooth skin and total relaxation

Panasonic Facial Cleanser and Toner, Braun Menâ&#x20AC;&#x2122;s Shaver, among others

WHATâ&#x20AC;&#x2122;S HOT

Pick of the crop

Bissell CrossWave Pet, Uniden Camera and Spotlight and more Uniden App Cam Solo+

An outlook on the category

Demand driven by rapid pace of innovation

Key trends in the market

It must be simple to set up and manage

Latest home security and surveillance products on the shop floor Solutions for all budgets and requirements

A closer look at features and benefits

Uniden App Cam Solo+, Arlo Pro 2, among others www.applianceretailer.com.au

AR NEWS

ARLO BECOMES STANDALONE ENTITY BY EMILY BENCIC

Arlo Technologies vice president and managing director, Brad Little

The Arlo brand of security devices, accessories and services has become a standalone business entity – Arlo Technologies – and has been listed on the New York Stock Exchange to provide the company with capital to build its brand and drive further research and development innovation. Arlo security products were formerly managed by global networking company, Netgear. The Asia Pacific region will be led by Brad Little who takes on the role of vice president and managing director. Former LG executive, Lambro Skropidis has been appointed as senior marketing manager. A number of other industry executives from LG, Samsung, Huawei and Logitech have joined the Arlo Technologies team, in addition to some roles being filled internally from Netgear. “Arlo is the award-winning, industry leader that is transforming the way people experience the connected lifestyle,” Skropidis said. “Our deep expertise in product design, wireless connectivity, cloud infrastructure and cutting-edge artificial intelligence (AI) capabilities focuses on delivering a seamless, smart home experience for Arlo users that is easy to setup and interact with every day.” To date, Arlo has launched several categories of award-winning smart connected devices, including wire-free smart Wi-Fi and LTE-enabled cameras, advanced baby monitors and smart security lights. The company has confirmed plans of entering the smart doorbell category in the near future. Read more from Arlo in our Smart Home Feature from page 37.

Electrolux APAC welcomes new head of major appliances Electrolux head of major appliances for Asia Pacific (APAC) and executive vice president for AB Electrolux, Kenneth L. Ng will retire from the company. Current head of major appliances for Europe, Middle East and Africa (EMEA), Dan Arler will replace him, effective 1 October, 2018. Arler has been head of major appliances EMEA since January 2016. He previously held the position as senior vice president of kitchen within the same business area. He has been with Electrolux since 2002, with previous responsibilities including heading laundry in Asia-Pacific, general manager of Electrolux Japan and heading the Electrolux brand’s business activities in EMEA. Middle East and Africa (MEA), which is currently part of major appliances Europe, will be included in major appliances APAC, effective 1 January, 2019. 6

Appliance Retailer October 2018

BY EMILY BENCIC

Newly appointed Electrolux head of major appliances for Asia Pacific (APAC) and executive vice president, Dan Arler

Electrolux AB chief financial officer (CFO), Anna Ohlsson-Leijon, has been appointed head of major appliances Europe and Electrolux CFO of major appliances EMEA, Therese Friberg has been appointed new CFO of AB Electrolux.

Electrolux president and CEO, Jonas Samuelson said Ken made significant contributions to the company since he joined Electrolux in 2015. “Under his leadership, Electrolux has successfully strengthened its position in Southeast Asia and Australia, and created a new foundation for growth in China. I wish him all the best for the future. “I am very pleased that Electrolux through structured succession planning have three strong leaders in Dan, Anna and Therese to take on their new and important roles within the group management team. Merging the two organisations within APAC and MEA, which are regions with similar market dynamics, will position Electrolux well to drive future growth.”

The Good Guys support office joins JB Hi-Fi

BY EMILY BENCIC

JB Hi-Fi Group CEO, Richard Murray

JB Hi-Fi Group CEO, Richard Murray has confirmed that the support office teams of The Good Guys and JB Hi-Fi will be brought together at a new location in Southbank Melbourne in April 2019.

“This is a really exciting project for the Group to bring two of the best retail teams in Australia under one roof,” he said. Despite the move, Murray assured investors that the two businesses will

continue to operate independently with the teams being separated across multiple levels of the support office. “From my perspective, our agility is at the core of the brand and a commonality that both JB Hi-Fi and The Good Guys share. Bringing the support office teams together is about being able to share best practice, and not about consolidating roles,” he said. “We understand the strength of The Good Guys brand and its vital mix of home appliances within the Group. We remain focused on not diluting this strength or knowledge.” Murray also confirmed that there is a new executive team in place with a number of roles absorbed in new Group roles. “Having said that, with regard to the senior brand executive team, we have ensured we have maintained the right level of knowledge of The Good Guys business by promoting experienced internal team members to join the existing executive team.”

MYER REDUCES EXECUTIVE TEAM HEAD COUNT Myer has axed 30 jobs from its senior management and executive team as the department store seeks to reduce costs and improve efficiencies. In a statement, Myer said, “From doing a thorough review of the support office, we have identified opportunities to align more closely with our customers, with streamlined roles, clearer accountabilities and improved efficiency. As a result of this, a layer of executive and management roles will be leaving the business to align our structure more closely with our customers. This will ensure we operate in a more efficient manner to improve the financial performance of the business and to deliver shareholder value.” This announcement follows CEO, John King’s commitment to spending at least two days each week in Myer stores. “We have to put the customer first – in every decision we make and every action we take. This has been my absolute focus in my retail roles and it will continue to be my focus at Myer.

“I know that Myer holds a special place in Australian retailing, but I also understand that this position has shifted in recent times, and, is being challenged by an ever changing global retail environment. I am confident that we can turn this great company around.

BY EMILY BENCIC

“We can rebuild pride, confidence and relevance in Myer, especially with our customers,” he said. Myer later posted a $486 million loss for the year ended 28 July, 2018, impacted by restructuring costs, store exit costs and impairment of goodwill.

Myer CEO John King

www.applianceretailer.com.au

AR NEWS

Fujitsu General Australia MD role expands to New Zealand Fujitsu General Australia managing director, Philip Perham, will take on additional responsibility of overseeing the New Zealand business, following the recent departure of Fujitsu General New Zealand managing director, Michael Somerville. Fujitsu General New Zealand, a wholly owned subsidiary of Fujitsu General Australia, has been operating as a standalone business for the past 20 years. Perham has been with Fujitsu General Australia for more than 19 years, making valuable contributions to the company during that time. In particular, while in the position of deputy managing director he was heavily involved in the planning and implementation of the organisation’s evolution. Since becoming managing director of the Australian business, he has successfully led the improvement of people culture, values and driving success within the business. Following his appointment, Fujitsu General New Zealand also announced Mikio Yokokawa from Fujitsu General

Fujitsu General Australia and New Zealand managing director, Philip Perham

Limited, Japan as director of internal control. Yokokawa was previously director for Australia and New Zealand for a little over three years, before his return to Japan in 2016. Andrew Harland has been promoted to general manager for Fujitsu General New Zealand. He has been with the business for two years in a national sales role, and more recently took on further responsibility running the business in the absence of a managing director.

BY EMILY BENCIC

Koji Nakao will continue as director of Fujitsu General New Zealand with Harland running the day to day business with the support of Yokokawa, Nakao and Perham. Commenting on his appointment, Perham said, “I am delighted to take on the role as managing director of Fujitsu General New Zealand. The New Zealand team is, and has been, performing well so it’s important to me to keep the independence of the business. “The Australian management team has been working closely with New Zealand to look at operating synergies between the two countries for improved efficiencies, policies, procedures and greater collaboration, particularly in the areas of finance, credit, IT and product. “What I hope to bring to the table in New Zealand is a greater focus on the people, as we look to further enhance the culture within the organisation, as well as growth opportunities, in particular the retail and commercial channels.”

KITCHENAID HOSTS NATIONAL ROADSHOW KitchenAid kicked off its national roadshow last month with over 50 retail staff from key retail partners at each event held in Sydney, Melbourne, Brisbane, Adelaide, Perth, Hobart and New Zealand. During the roadshow, KitchenAid shared its go-to-market plan for the remainder of 2018 including consumer promotions and media activity. Key highlights included the debut of the new limited edition 100 year commemorative stand mixer and sifter scale attachment. “We are very excited by the response we received to these new products and have no doubt that they will be on the Christmas must-have gift shopping list,” marketing director, Filiz Bensan said. The new food processor range was also on show. “The KitchenAid research and development team did a lot of work in understanding consumer needs in terms of performance and

Appliance Retailer October 2018

functionality. The new range brings innovation into the category by making the consumer interface much easier to use. Everything is built around easy to use, easy to clean and easy to store,” she said. “The roadshow is a key initiative as it allows us to engage with our retail partners by showcasing our product innovation and share our approach and philosophy to product development. It is imperative for us to communicate the context and framework for our product launches and how we approach the category, which is firmly entrenched in intimately understanding the consumer user experience. “Equally important is the opportunity to connect with our

BY EMILY BENCIC

KitchenAid roadshow event in Adelaide.

retail partners to train and empower them with product knowledge and information to support their customers. This is becoming increasingly important as consumers do more research online and the in-store personnel become key in influencing the final purchase decision. “We look forward to supporting all our retailers as we enter the busiest trading period.”

Videopro opens new North Lakes store Luke Howarth, Federal Member for Petrie, has officially opened the new Videopro store in North Lakes, Queensland, home to the latest televisions, cameras, wireless audio, home theatre and drones. Videopro now has four stores in south east QLD. The store has been custom designed to optimise the customer experience through interactive product displays and features a bespoke fitout showcasing top products from the major brands. All Videopro stores have dedicated home theatre rooms for customers to interact with and compare products. Videopro CEO, Ian Wright said the new store is a welcome alternative for local residents shopping for their technology needs. “We are delighted that Luke Howarth, Federal Member for Petrie, could be in attendance to officially open the store, as well as our valued staff, suppliers, local business partners and VIPs,” he said.

BY EMILY BENCIC

“Our ongoing commitment to technical training ensures that our staff know their stuff. We have a local customer base across Queensland and throughout Australia, and look forward to welcoming new and returning customers to North Lakes.”

Videopro retail operations manager, Adam Hodder commented, “Our new store at Newstead last year, followed by the opening of North Lakes this year, represents our ongoing and evolving commitment in providing the ultimate customer experience.”

L to R: Videopro’s Adam Hodder and Ian Wright with Luke Howarth MP

RADIO RENTALS COMMITS TO TURNAROUND PLAN The Radio Rentals operating model is currently under review, following the appointment of managing director and CEO, Tim Luce of parent company, Thorn Group. New store concepts, a wider product range, more flexible pricing and more extensive promotions are part of the key business changes. Other changes include centralising backend processes, extending store

trading hours, improving online and social experiences and technology enhancements of credit assessment, stock availability and after sales service. “We must remain mindful that Radio Rentals is a well-recognised retailer with an established and respected brand throughout Australia and is a market leader in consumer leasing,” Luce said.

New Radio Rentals store concepts are being rolled out

BY EMILY BENCIC

“Change is an inevitable and necessary consequence underpinned by our mantra to provide our customers an amazing customer experience. This is not a marketing strategy: our customers are and must continue to be the central focus of our attention. “We have recently engaged a strategic partner to perform a review of the business and identify main areas to improve efficiency and performance. This is being driven internally and will provide the basis of the new Radio Rentals operating model. “The key focus areas of this project include credit verification and collections, supply chain, distribution, warehousing and servicing, and corporate cost reductions.” Aftert a successful trial in some Sydney stores, including Chullora, Blacktown, Macarthur Square, Mount Druitt and Parramatta, Thorn will move into a period of store refurbishment over the next 18 months. “I am pleased to report that all of the refurbished stores are trading positively since their refit.” www.applianceretailer.com.au

AR NEWS

Bertazzoni partners with Camberwell Electrics Bertazzoni recently partnered with Camberwell Electrics to promote its products to Victorian consumers. Camberwell Electrics unveiled a large stand at the four-day Melbourne Home Show exhibition which included the Bertazonni and La Germania brands. According to Bertazzoni Australia general manager – sales, George Alikakos, the decision to partner with Camberwell Electrics provided exposure and recognition of the products to Victorian consumers. “This is a great opportunity to re-expose our brands to the Victorian public with a premium appliance business. This is a brand awareness activity for both La Germania and Bertazzoni products and also a great opportunity to tell the family story dating back to 1882,” Alikakos said. According to Camberwell Electrics sales manager, Boris Kalcovski, the show provides quality conversations. “We come to the show to support our suppliers who support us, showcase our products, as well as provide fantastic specials. We have Beko, Bertazzoni, Neff, Franke, Jura, Liebherr and Daikin

BY JAMES WELLS

L to R: Sandra Marnie, George Alikakos, Sonia Antonello and Morris Bloom at the Melbourne Home Show

and we are also showing our Smart Solutions range which is new for our business,” Kalcovski said. “Camberwell Electrics has been at the show for 36 years and I have been attending this show for 32 years. We often find that we start speaking to customers at the show that turn into longer-term conversations over weeks

and months into the future for longlead purchases. “Our Smart Home Solutions product under the D-Bus branding is not tied to any one single solution. It allows us to tailor the commitment to the customer from a simple security solution or a music solution through to a data solution.”

AMAZON OPENS SYDNEY FULFILMENT CENTRE

Amazon fulfilment centre in Moorebank in south west Sydney

Amazon has opened its 43,000 square metre fulfilment centre at Moorebank in south west Sydney, designed to continue growing product selection and provide faster shipping to more customers. Amazon director of operations, 10

Appliance Retailer October 2018

Robert Bruce said, “This is an exciting milestone for Amazon in Australia. The Sydney facility in Moorebank will help Amazon ensure that customers enjoy fast and reliable delivery across more areas of the country.

BY EMILY BENCIC

“The new Sydney centre builds on the capabilities of our first fulfilment centre in Dandenong South in Victoria, and expands our ability to service the growing customer demand.” Sellers using Fulfilment By Amazon (FBA) will automatically have their products eligible for Amazon’s subscription service, Prime that provides customers with free two day business delivery, entertainment, and access to members-only deals events. Liverpool Mayor, Wendy Waller, welcomed the Amazon fulfilment centre in Moorebank. “We have seen such a positive response from our local community since Amazon announced it was coming,” she said. “We look forward to having good jobs for people close to where they live and working with Amazon as a partner in the local community. We expect the fulfilment centre to become a key logistics hub thanks to its strategic position in south west Sydney.”

UNIDEN BABY MONITORS COLLECT CANSTAR BLUE AWARD BY EMILY BENCIC

L to R: Uniden national marketing and communications manager, Brad Hales, Canstar Blue national client manager, Morgan Mantova and Uniden managing director, Vic Sacco

The Uniden Baby Watch baby monitor range has received Canstar Blue Most Satisfied Customers stamp of approval with a five-star rating across almost all categories, including overall satisfaction, reliability, image quality, sound clarity, ease of use, features and value for money. Uniden national marketing and communications manager, Brad Hales said, “Uniden is delighted to receive Canstar Blue’s Most Satisfied Customers award for our Baby Watch baby monitors. “Uniden’s range of baby monitors have received a number of awards over the years, with products designed to provide parents with peace-of-mind by acting as additional eyes and ears while children are sleeping. “We understand the arrival of a newborn baby can be an exciting and stressful time for parents. Using a product that’s reliable and affordable to assist during this busy time of life is important to every mum and dad.” Uniden Baby Watch baby monitors are designed to fit almost all requirements with audio only monitors, 2.3inch video monitors and 4.3-inch monitors with remote viewing via the free-to-download app. Canstar Blue surveyed 1,300 Australian parents who purchased a baby monitor in the last two years to measure and track satisfaction.

NSW Government reduces red tape for large format retail The NSW Government is making it easier for large format retailers to provide goods and services by recently introducing new and updated retail land use definitions into law. NSW Department of Planning and Environment Deputy Secretary for Policy and Strategy, Alison Frame said the planning amendments will cut red tape for retailers that handle specialised goods, such as bedding, furniture and household appliances, giving them more choice on how to run their businesses. “These changes to the retail definitions are something the industry has been calling for to help them better meet the needs of their customers and it’s great that we’re able to meet those calls and introduce these amendments,” Frame said. “Large format retailers will no longer be required to have both a

The Good Guys Penrith, NSW

large area for handling, display and storage and direct vehicle access to loading facilities for members of the public as only one of these requirements needs to be met. “The amendment provides retailers with more choice on how to operate

BY EMILY BENCIC

their businesses, and meet customer preference for a convenient, one-stop specialised retail experience.” The Large Format Retail Association (LFRA) welcomed the NSW Planning changes as they provide certainty for the retail sector. “Retail is a dynamic industry and this amendment reflects the changing nature of retail over the past twenty years,” LFRA CEO, Philippa Kelly said. “These amendments will give all retail stakeholders clarity, consistency and certainty. Our economic forecasts show that with the appropriate NSW planning ecosystem the Large Format Retail sector could deliver an additional 43,000 full time equivalent direct and indirect jobs. “This announcement is the law catching up to the reality of the market which will unleash a new wave of investment in NSW.”

www.applianceretailer.com.au

AR PROFILE

The new Whirlpool World Whirlpool president, Sam Wu, sat down with James Wells to discuss the launch of KitchenAid major appliances and the new direction for the local subsidiary.

espite an inconsistent approach to business in Australia over the last 20 years, Whirlpool Australia has a new team driving a new focus on new brands and new products. The most recent addition to the portfolio in Australia is the KitchenAid major appliance brand which is emphasised by the launch of a dedicated showroom within the recently renovated Camberwell Electrics store in Melbourne. The launch of KitchenAid major appliance products are a logical extension using the brand equity and trust developed through the small domestic appliances (SDA) and in particular, its signature bench mixer. “For us the KitchenAid launch in Australia is a dream come true as we have been working on this for some time,” Wu told Appliance Retailer at the local subsidiary’s new commercial premises in Scoresby. 12

Appliance Retailer October 2018

“We have a great portfolio of products in the KitchenAid range with everything from cutlery to appliances delivering artisan quality, leading technology and great workmanship. We believe Australian customers and the market will appreciate it as an additional choice so that is why we are positioning it as our premium brand.”

THE BRAND PYRAMID

Wu believes that multiple brands are required to cover multiple customer segments. “Every company has different methodologies and terminologies, and we look at the market as a multi-tier brand pyramid that is layered with entry-level mass market at the bottom through to the premium brands at the top. You cannot have one brand that covers from top to bottom – it never works. In the US for example – we have the five tiers with Jenn-Air at the top, KitchenAid as premium and then

Whirlpool and Maytag in the middle and Amana below. In Europe, we focus on four brands and KitchenAid is our most premium brand. We then have Whirlpool and Hotpoint by Ariston as our mass premium brands and then Indesit for customers looking for good value. Of course we have other brands that fulfil geographic needs such as Bauknecht. “To me – the Australian market is very similar to the European market to a large degree. Australians are more European than the Hong Kong or Chinese markets, which is heavily influenced by the Koreans and Japanese. “A key difference between KitchenAid and our other brands such as Whirlpool and Ariston is that within this middle segment of the market you want to push the brand and push the product, but within the premium segment you want to pull consumers to the brand. If you try to push at the

“WE LOOK AT THE MARKET AS A MULTITIER BRAND PYRAMID… YOU CANNOT HAVE ONE BRAND THAT COVERS FROM TOP TO BOTTOM – IT NEVER WORKS.”

Whirlpool call centre returns to Australia Whirlpool has brought its customer service call centre back to Australia to increase response times for consumer enquiries and improve the effectiveness of each call. The call centre, previously based in Manila in the Philippines, is now located in Scoresby, Victoria. In a partnership with Customer Management Centre OneChat, the move will see a fully trained and equipped dedicated team with an extensive showroom onsite for hands-on customer support in real-time. Whirlpool Oceania general manager for marketing, Liam Bryers said, “While Whirlpool is a big brand globally, we can only be measured as a brand by how we perform at a local level, and we believe that bringing our call centre back to Australia demonstrates just how focused we are on getting the entire customer experience right for local consumers.

premium end, you destroy the brand and the consumer confidence. So we see the KitchenAid brand helping pull people that are passionate about cooking. “We recognise that it has been a bit of a rollercoaster in Australia for various reasons, but looking forward, if we want to cover all consumer needs – especially for cooking – we need a brand that is higher than Whirlpool in the market. Whirlpool is good, Ariston is good and they cover certain segments of the market, but we also require

“A customer’s experience extends long after the purchase has been made, so to build brand loyalty locally, we are also focused on how we service customers post-purchase as a critical indicator. “Our initial KPIs are to improve the customer experience by 25% in first-call resolution, but this is only the tip of the iceberg for the overall benefits we believe it will deliver to our business.” OneChat Asia Pacific, vice president, Graeme Sala commented, “When we first met with the Whirlpool team, their passion for getting things right all the way through the customer experience and having Australian consumers dealing with locally-based, highly knowledgeable support staff was clear. “We are proud to partner with Whirlpool who have gone so far as to set-up a fully operational showroom in our call centre, and we’re excited to be on this journey with them.”

something that is more premium and that’s where KitchenAid fits.”

EXPANSION OF DISTRIBUTION

While KitchenAid represents the premium flagship, Wu knows the next task for the local subsidiary is to build brand equity in the other parts of the business. “We have a very good relationship with The Good Guys – especially with our cooking range, but we are looking to broaden that scope. We also have the premium W Collection coming in next

year, and we will be selective with our retail distribution to differentiate in the channel. “Indesit will cover the value segment in Australia and move more and more into the DIY segment which matches the consumer profile for the brand."

CONNECTED APPLIANCES

Wu is excited about the opportunities presented by Whirlpool’s investment in Yummly – the number one recipe company in North America. www.applianceretailer.com.au

AR PROFILE

“All global appliance manufacturers are continuing to work on the ‘connected puzzle’ but nobody has really figured it out yet. What is it that attracts consumers – big television screens on refrigerators? As a corporation, we are the first company exploring recipes. In the appliance industry, people are focusing so much on hardware in relation to connectivity, but it is software that really makes a huge difference. That is why we invested in Yummly – the number one recipe company in North America.

“WHIRLPOOL IS GOOD, ARISTON IS GOOD AND THEY COVER CERTAIN SEGMENTS OF THE MARKET, BUT WE ALSO REQUIRE SOMETHING THAT IS MORE PREMIUM AND THAT’S WHERE KITCHENAID FITS.”

Whirlpool now available on Appliances Online Whirlpool Australia is expanding its retail distribution by adding Appliances Online as a key partner. With an initial push into the cooking category in 2016, Whirlpool has added laundry and refrigeration over the past 18 months. Whirlpool Corporation Oceania managing director, Neil Fonseca said, “When I joined Whirlpool, one of my first remits was to address the sales strategy while driving and strengthening new relationships with the brand locally. This new partnership with Appliances Online is a true reflection of this plan put into action and we are very excited to see it come to fruition. “Appliances Online is known for its well-trained staff and ability to communicate key innovations and address consumer needs

Appliance Retailer October 2018

while focusing on more than simply price. We are confident that this partnership will help us continue to grow Whirlpool in Australia and show more Australians than ever before that we make daily life at home simple, be it in the kitchen or laundry.” Winning Group CEO, John Winning said, “We are delighted to have Whirlpool products on Appliances Online. Whirlpool is a well-respected brand globally and we look forward to continuing to offer Australians our award-winning service when purchasing Whirlpool appliances.” The first products available online under the partnership is the Whirlpool Crisp N’ Grill range that can bake, grill, crisp, airfry and steam, with new products launching in microwave ovens.

“This year we expanded Yummly into the international market – with the UK as the first country outside North America. We see synergies between the UK and Australian markets, so Australia will be one of the first countries included in the global roll-out of appliances which demonstrates our commitment to this market.”

THE FUTURE

Wu has confirmed that the fullyfunctioning showroom in Melbourne will not be the only one in Australia. “There is no way we will have just one KitchenAid store in Australia – and we are having active discussions with other passionate retailers in other states. “We also don’t want to separate our small domestic appliances and major domestic appliances from a branding perspective. People will consider the major domestic appliances because of the passion generated from small domestic appliances as a starting point, so you cannot separate them in terms of their go-to-market strategy. We are working towards vertical integration of the brands – one Facebook, one Instagram and one website so that the consumer receives a consistent message. “We are also working on the 100th anniversary for KitchenAid – it will be a global event similar to the 100th anniversary of Whirlpool in 2011.” AR

Winning Appliances opens doors to new WA showroom

BY EMILY BENCIC

Winning Appliances has opened its new showroom in Myaree, Western Australia, taking over the lease from Liebe and Haus. It is the fourth Winning Appliances retail showroom in Western Australia. “We are very happy with the response from customers so far and the in-store experience that we are offering,” Winning Group CEO, John Winning said. “Myaree store manager, Andre Lazaroo and his team, will build on our soft launch and continue to demonstrate to customers why Winning Appliances is the nation's leading kitchen and laundry appliance specialist, by providing unrivalled experience, local knowledge and our offering of the world's best appliance brands. “Located on Norma Road, the showroom measures over 1,000 square metres and complements our other Winning Appliances retail stores in Osborne Park, O’Connor and Joondalup and our newly opened commercial showroom in Osborne Park. “Our century old business has always chosen destination style showrooms to engage with customers and Myaree is a great location to connect with people looking to renovate their kitchen and laundry.” In June, Winning Group appointed Damian Reeve and Kevin Saxon to the roles of general manager – Winning Appliances Commercial Western Australia and sales manager – Project Builders Western Australia, respectively.

Winning Group CEO, John Winning

TARGET AND KMART CEO ANNOUNCES RETIREMENT Guy Russo will retire as CEO of Wesfarmers department stores division and managing director of Target. Kmart managing director, Ian Bailey will assume the additional responsibility of leading the department stores division, effective 1 November, 2018. Wesfarmers CFO department stores, Marina Joanou, has been promoted to managing director of Target. Russo will remain an advisor to Wesfarmers and the department stores division for the remainder of the 2019 financial year. Wesfarmers managing director, Rob Scott said Russo made a significant contribution since joining Wesfarmers

Wesfarmers department stores CEO, Guy Russo

10 years ago as MD of Kmart, leading the transformation of the brand into Australia’s most successful department store before becoming CEO of the division in early 2016.

BY EMILY BENCIC

“Guy leaves a valuable legacy that is reflected in the record profit result for the department stores division for the 2018 financial year,” Scott said. “Under his leadership, Kmart earnings have increased more than five-fold and more recently he led a reset of Target, reducing its cost base and returning it to profitability.” Scott continued, “I am pleased to announce the promotions of Ian and Marina. Both have been outstanding leaders in Wesfarmers and their knowledge of Kmart and Target makes them uniquely wellplaced to drive continued growth across department stores.” www.applianceretailer.com.au

AR RETAIL PROFILE Kitchen Things Luxury Collection showroom in Auckland, New Zealand

Beyond just selling premium product BY EMILY BENCIC

he Jones Family Business, based in New Zealand, comprises three divisions – Kitchen Things – the kitchen specialist division, Applico – the wholesale division responsible for quality brands including Asko, Baumatic, Classique, Smeg and Whirlpool, and Jones Services – the delivery, installation and service proposition. Kitchen Things was established in 1986 and now has 20 retail locations around New Zealand. It was one of the first kitchen specialists to import European appliances to New Zealand starting with Smeg and Bosch and introduced the first fan-forced oven to the local market. Now Jones Family Business chairman, Mark Jones has taken premium to a new level with the recent opening of the Kitchen Things Luxury Collection showroom. Jones is joined by his two daughters, Rachel, who is executive director and positioned to lead the business in years to come, and Melissa, who is an advisory board member. Situated in the upscale shopping district of Newmarket in Auckland, the Luxury Collection showroom offers everything for the kitchen, laundry and bathroom and is directly opposite the $721 million site for Westfield Newmarket, due for completion in Q4 2019.

Asko display in the Kitchen Things Luxury Collection showroom

Appliance Retailer October 2018

The 900 square metre showroom has been completely stripped back and refitted to create a state-of-the art space, mainly skewed towards architects and designers, although end-consumers are welcome. Each brand has its own working display kitchen in-store with regular cooking demonstrations and classes available to customers. Kitchen Things Luxury Collection showroom manager, Walter Madhiviko is supported by B2B manager, Pam Thomas and three showroom consultants – Macky Kong, Mark Loveday and Chris Ray. The luxury kitchen appliance brands offered in the Luxury Collection showroom include Asko, Bosch, Falcon, Falmec, Franke, Gaggenau, KWC, La Cornue, Liebherr, Miele, Neff, Samsung, Smeg, Sub-Zero Wolf and Zenith. The showroom also has functional bathware, luxury lighting, furniture and tableware to create intimate spaces within the showroom and the ability to sit with a designer and plan the ultimate home. “The Luxury Collection embodies the future of retailing and our customers have told us that the showroom is among the best they have seen in the world,” Jones told Appliance Retailer. “Customers today are time-poor – therefore, the Luxury Collection showroom has many solutions under one roof for customers to make a number of decisions in one place.

Kitchen Things executive director, Rachel with chairman and father, Mark Jones

Miele display in the Kitchen Things Luxury Collection showroom

Smeg display in the Kitchen Things Luxury Collection showroom

Gaggenau display in the Kitchen Things Luxury Collection showroom

The way we live is also changing and the showroom shows how we will live in the future with technology solutions such as vacuum drawers, combination steam ovens and induction ovens that all save time and improve the quality of entertaining and cooking for the family,” he said. The demonstration kitchens in the new showroom have hosted celebrity chefs who claim the appliances cook just as good, if not better, than in a commercial kitchen. “Both the technology and aesthetics of appliances have changed dramatically over time. Domestic appliances now allow consumers to produce a restaurant quality meal at home,” Jones said. “Thirty years ago there was no such thing as a fan forced oven or gas cooktop and the kitchen was a separate room in the home tucked away. Now it is an integral part of the home and normally open plan as part of the dining and lounge, and the way we cook is more efficient and accurate than ever before.” The central purpose of the new Luxury Collection showroom is to show how products can solve a problem or make customers lives easier in an industry where price has become a major selling point, according to Jones. This is why you will not find a single price for any of the products in the showroom and the team of consultants do not work on commission. “We focus on providing the ultimate service by engaging with our customers through product demonstrations because we want them to find the solution that is right for them. “Online retailing has meant customers are more informed about products, but to really understand the best solutions in cooking, customers seek additional advice and still want to touch, feel and experience the products in store,” Jones said. Although only open since July, there are plans for a further two Kitchen Things Luxury Collection showrooms in Wellington and Christchurch within the next 18 months. AR

The demonstration kitchens in the showroom has hosted celebrity chefs

www.applianceretailer.com.au

AR ADVERTORIAL

A first look at Samsung’s first 8K QLED TV presented by Samsung Electronics VP of Visual Display, Guy Kinnell

HOW SAMSUNG IS SHAPING THE FUTURE OF CONNECTED LIVING Samsung Electronics outlined its commitment to developing ground-breaking products and services that will shape the next era of connected living at IFA 2018.

8K – THE STAR OF THE SHOW

Samsung Electronics premiered its 8K QLED TV, the Q900R, with 8K AI upscaling at its press conference at IFA. To achieve 8K quality images, the Samsung Q900R features Real 8K Resolution capable of 4,000 nit peak brightness. This enables the TV to produce four times more pixels than a 4K UHD TV and 16 times more pixels than a full HD TV. Q HDR 8K powered by HDR10+ technology optimises brightness levels and produces pristine colors and images. Samsung’s proprietary 8K AI Upscaling technology is equipped with picture and sound quality to a level compatible with 8K regardless of original source quality or format including streaming service, set-top box, HDMI, USB or mobile mirroring, the Quantum Processor 8K recognises and upscales the content to appear in 8K quality. The Samsung Q900R also features Ambient Mode, One Remote, One 18

Appliance Retailer October 2018

Cable Connection and SmartThings compatibility. The TV will be available in four screen sizes, 65-, 75-, 82- and 85-inch. At the Samsung press conference, Samsung Electronics UK marketing director for TV, Guy Kinnell said, “We have demonstrated our steadfast commitment to forward thinking technology, pushing the boundaries of performance, quality and innovation. “As the demand for larger screens continues to rise so will demand for even higher resolution. Screens increased in size as 4K resolution first entered the market. 4K TVs only accounted for 3% of TV sales in 2013. But today, that number has jumped to 70% of overall TV sales. “With the growth of the ultra large screen category, the time now is for us to champion the next era in screen resolution bringing a new dimension of reality to large screens which we are calling the 8K revolution.”

THE FRAME TV SUCCESS STORY

The next generation of The Frame is available in 43-, 55- and 65-inch with a choice of white, beige or walnut bezel. It now features One Clear Connection Cable, new customisation options, more than 800 works of art and new slideshow feature. Samsung has partnered with photography agency, Magnum Photos with 28 specially-curated photographs exclusive to the The Frame Art Store. Samsung Electronics Australia head of audio visual, Hass Mahdi said The Frame redefines the role of the TV. “When we first introduced The Frame, we moved away from the ordinary design of a TV – the big black box – to something that would complement design-oriented aesthetics. “It features a no-gap wall mount for a flush look, a brightness sensor that detects the amount of light in a room and dims accordingly, and a motion sensor so if there is no one in the room for 10 minutes, the screen will turn off.”

The Samsung Family Hub helps consumers manage and control their daily life

QUICKDRIVE AT THE FOREFRONT OF LAUNDRY INNOVATION

Samsung launched its revolutionary front load washing machine, QuickDrive, to the Australian market earlier this year, and at IFA, Samsung Electronics Australia director of home appliances, Jeremy Senior explained why it’s a game-changer in the laundry category. “QuickDrive is a really important innovation for us in laundry. Over the last few years, we have continued to innovate in washing machines with our Active DualWash top load washer and our AddWash door on our front load washers,” Senior said. “Now, with QuickDrive, consumers can do a full wash in up to half the time and as a result, they save energy and time. “Normally with a front load washer, the load moves to the top and is dropped to the bottom to create water disturbance that cleans the washing. By having the back plate move independently of the drum, the water moves from front to back for more disturbance to create a faster cycle.

“From an artificial intelligence perspective, we continue to make our devices smarter and make consumers’ lives easier. With the Q-rator app, consumers see the benefit of having their washing machine connected to the internet. The app enables consumers to identify the type of wash cycle most suited to their laundry load based on clothing type and soil level. The app also allows users to look at hygienic factors such as the cleanliness of the filter and energy consumption. “From a future statement point of view, users will be able to schedule start and finish times for a cycle and integrate the machine with energy providers so the washing is done in off-peak times. The Q-rator app has the potential to become more multi-faceted and easier to use with step-by-step guides. “We recognise that our customers expect more. They expect state-ofthe art technology that is ahead of the curve and with the Q-rator app I believe we are bringing meaningful solutions to consumers.”

The Samsung QuickDrive washing machine is a ‘game-changer’ for the laundry category

The Samsung booth at IFA also had the latest Galaxy devices on show

FAMILY HUB MAKING LIVES EASIER

The latest Family Hub refrigerator, launched to the Australian market earlier in the year was also on show at IFA, with three new app partnerships – Uber, Nespresso and Ring Doorbell. The new partners join Woolworths and Spotify in Family Hub’s stable of apps to perform tasks from the refrigerator’s touch screen such as placing an order for more Nespresso coffee capsules, to booking an Uber ride, or using the Ring Doorbell Pro and Elite to see who is at the front door. The Family Hub features a 21.5-inch LED touch-screen which serves as the digital command centre and an interactive digital bulletin board. Compatible with the SmartThings app, the screen enables seamless connection to other compatible Samsung devices. Voice activated control allows users to add items to a shopping list, play music through compatible music apps, set cooking timers and search the internet with a quick voice command. Samsung Electronics Australia director of home appliances, Jeremy Senior said, “Family Hub has been in the Australian market for a couple of years and the connectivity story is really starting to come to life. We continue to look for ways to evolve the technology around family management with up to six user profiles available for calendars and reminders. “Food management is another pillar. Users can order groceries directly from the refrigerator and put use-by dates on foods. Moving forward, we will focus on health and lifestyle management by suggesting recipes based on dietary requirements and assisting with health goals. We will continue to draw on the best global apps and look for strong local relationships to make it relevant to Australian consumers.” AR www.applianceretailer.com.au

AR IFA 2018 The latest De’Longhi premium fully automatic coffee machine, Maestosa

De’Longhi marketing director, Raniero Miccoli and managing director, Paolo Albertoni with the La Specialista

The new De’Longhi drip coffee maker, Clessidra

A complete coffee offering from De’Longhi BY EMILY BENCIC

e’Longhi has presented its first semi-professional pump manual coffee machine, the La Specialista, at IFA, due to launch in Australia in Q1 2019. “The fully automatic category has always been at the core of our coffee machine offering. This is a key launch for De’Longhi as this machine marks our first entry into the semi-professional manual pump coffee machine market,” De’Longhi Australia and New Zealand managing director, Paolo Albertoni said. “The La Specialista has an integrated grinder and unique manual tamping system with a lever that applies the exact right amount of pressure of about 20kg. The machine also has two boilers to allow users to easily switch between the coffee and the frothing of the milk. One or two espressos can be made at a time and the TFT display enables users to adjust their coffee preferences that can be saved for the next time a coffee is made.” De’Longhi will also introduce a new premium fully automatic coffee machine, the Maestosa, later in 2019. 20

Appliance Retailer October 2018

De’Longhi marketing director, Raniero Miccoli said, “The Maestosa will completely redefine what the top of the line coffee machine is for De’Longhi. From a pure design perspective, we have pushed to the next level in terms of the look, feel and finish of the machine. From a functionality perspective, the key point of difference is the double grinder so users can select two different types of coffee beans. It also has a double boiler to achieve the right temperature for the coffee and for the milk. “We have also introduced a swivel arm with milk spouts allowing consumers to make two milk based coffee recipes at one time. Consumers can now also top up the milk and water at the machine rather than removing the whole tank to refill it. “The touch screen display is more intuitive and smartphone connectivity means users can control every single aspect of their coffee recipe including the level of foam, strength of aroma and coffee temperature. “Our portfolio in the fully automatic category is already very strong but we need to relaunch our top end of the range and the Maestosa will give us undisputed

dominance in the category. This is a very exciting launch for us because there is nothing else on the market that delivers this kind of innovation.” With a new drip coffee maker, Clessidra (meaning hourglass), De’Longhi can now offer a complete coffee portfolio to Australian consumers. “Drip coffee is making a comeback and is trendy again. That’s why we think it is important for De’Longhi to re-enter this segment because it is now considered the ‘cool’ coffee. We wanted to do this with a product that really captures that rather than a traditional drip coffee maker,” Miccoli said. “The clear point of difference with Clessidra is the placement of the water on top of the machine rather than on the back – it is the only drip coffee maker to do this. It also has a sensor in the water tank that controls the water temperature between 92 and 96 degrees Celsius. If the water temperature drops below this, the water will not dispense. This means the coffee will consistently brew at the right temperature – never too hot, never too cold. Once the coffee is brewed, the temperature is maintained at 40 degrees for 45 minutes.” AR

Q&A

With Miele co-proprietor, Dr Reinhard Zinkann

Miele CM7 freestanding coffee machine

BY EMILY BENCIC

iele co-proprietor, Dr Reinhard Zinkann sat down with Appliance Retailer during IFA to discuss the key innovations presented by Miele and how the company stays true to its mantra: Immer Besser.

KEY PRODUCT HIGHLIGHTS

“This year at IFA, we have many highlights but number one of course is our new Generation 7000 dishwasher with AutoDos and PowerDisk,” Zinkann said. “More than 90% of the parts are new with only 10% of parts that have been used on our previous dishwashers. “The G 7000 is superb in energy consumption, in design and in functionality. The new AutoDos function with PowerDisk is unique on the market and dispenses detergent automatically, using a specially designed and highly efficient powder granulate. The PowerDisk contains enough detergent for around 20 cycles, which corresponds to one-month usage, without filling the dishwasher with detergent. It is simply very convenient.

“Another key product for us is the top-of-the-line CM7 freestanding coffee machine. Naturally, it has all the features of our previous machines of this model range, but it has three separate coffee bean containers capable of taking three different types of coffee. For example, decaf beans, specialised espresso beans and standard beans. After each use, the machine cleans the grinder to remove residue from previous uses. The coffee machine also descales automatically. “Miele also has several new cooktops. With our flagship cooktop, the KM7000 full-surface hob, you can move around up to six pots and pans to whatever place you would like and the cooktop knows where it is. No longer specialised heating but it only heats where the pot is. “In laundry care, we also have new features, including the SingleWash program that allows users to wash one single item both environmentally friendly and efficiently.”

it means to be different and think different. In consequence, if we bring out a new product, it really is different and offers more value and convenience to the consumer.”

THE AUSTRALIAN MARKET

“Australia is one of our top performing, and most important, markets in the world. My key message to our Australian retail partners is value and focus. The consumer is very often disoriented when a manufacturer offers too many products and too many brands. You cannot be good in all products and all brands. If you have a clear focus on value, you will be more credible to the consumer. Focus on the best. Our goal is to give the consumer more value to make the consumer happy for a very long time and to win the consumer as a brand ambassador. That is what we call peace of mind. Win your customers as ambassadors for your store and win them as brand ambassadors for us.” AR

THE POWERDISK CONTAINS

ENOUGH DETERGENT FOR AROUND 20 CYCLES, WHICH CORRESPONDS TO ONE-MONTH USAGE.

MEANING OF VALUE

“Immer Besser means that we do not copy anything in the market because of a trend or because our competition has it. We do not follow a trend, we always try to make the trend. Immer Besser means to be ahead of the time,

Miele Australia and New Zealand managing director, Sjaak Brouwer with co-proprietor, Dr Reinhard Zinkann

www.applianceretailer.com.au

AR IFA 2018

IFA 2018:

Pick of the crop The leading trade show for consumer electronics and home appliances, IFA, was held in Berlin in September. Emily Bencic attended the Fair to see the latest in product innovation and understand the industry trends making waves.

BOSCH OFFERS UNLIMITED VACUUM CHARGE

LG’s world-first 88-inch 8K OLED TV

The Unlimited spot cleaner was on show at IFA and is due to be launched in Australia in Q1 2019. BSH Home Appliances channel manager, Jonathan Peart said the Unlimited offers a lightweight 2-in-1 design with brush and crevice tool attachments included with removable turbo head for easy cleaning. “Floorcare is a super exciting category for Bosch with our competency in stick vacuum cleaners and our new Unlimited spot cleaner uses the same battery system as our Bosch DIY cordless power tools.

LG LOOKS TO THE FUTURE OF AI

More than one-third of LG’s exhibition space at IFA was dedicated to artificial intelligence (AI) with a range of LG ThinQ products in three different lifestyle zones: ThinQ Travel to show the ease of booking a holiday using the LG G7 smartphone, ThinQ Gourmet where the InstaView refrigerator took centre stage and ThinQ Style to showcase other voicecontrolled home appliances, including the new LG Styler. LG also confirmed that Google Assist functionality will be made available on its 2018 TV range for Australian consumers in Q4 2018. This will allow consumers to manage daily tasks, ask for information such as the weather and sports scores, as well as control compatible smart home devices. Compatibility with Amazon Alexa-enabled devices will also be expanded to Australia later in the year. LG’s world-first 88-inch 8K OLED TV with 33 million pixels was also unveiled at IFA. Visitors to the booth were able to compare 2K and 4K with 8K resolution and immerse themselves in the OLED Canyon that made its debut at CES in Las Vegas this year. 22

Appliance Retailer October 2018

The Bosch Unlimited spot cleaner

“The fast charger means the vacuum can be fully charged within 60 minutes. The Unlimited comes with two batteries so while you vacuum with one battery, the other battery can be charging for extended runtime.” Bosch will also launch the Athlet Ultimate stick vacuum cleaner in Q4 2018 with 32V lithium-ion battery, new high power turbo brush and up to 75 minutes of runtime.

AEG PRESENTS WORLD-FIRST IN COOKTOPS AEG presented its most advanced induction cooktop to date with a world-first wireless and battery-less food sensor probe at IFA. Measuring internal core temperatures accurate to +/- 1°C, the new SensePro cooktops guarantee perfect results whether it is boiling potatoes, simmering sauce or pan frying steak. Users simply need to insert the probe into food that is in a pot or pan in use and it will communicate through ultrasound with the cooktop. This ensures the exact temperature of food is set and maintained, delivering rate, medium or well done results to the degree. For the first time, consumers can now also cook sous-vide on the cooktop. The SenseCook induction cooktop range also incorporates the SenseFry cooktop, first unveiled at EuroCucina in Milan this year, that eliminates the need for guesswork when frying, and the SenseBoil cooktop that detects when water inside cookware reaches boiling point and automatically adjusts temperature settings to a controlled simmer.

Electrolux head of major appliances for APAC, Dan Arler

The new AEG SensePro cooktop

JURA STEPS UP PREMIUM DESIGN

The Jura ENA 8 coffee machine

Jura has unveiled the new mid-range ENA line of coffee machines that incorporates the ENA 8 and ENA 8 Signature at IFA. The machines have been designed for smaller kitchen spaces with a compact footprint, feature TFT display and operating panels, and offer 10 coffee specialties at the touch of a button. Three colour variants were on display – nordic white, metropolitan black and sunset red. The water tank on the ENA 8 Signature has a diamond pattern design, while the ENA 8 has a striped pattern design. Jura product manager, Martin Wullschleger said the ENA 8 is the first coffee machine to be made entirely with aluminium including the side, front and top panels. “We at Jura strive for a premium finish so these machines have been made with 2kg of aluminium for a solid look and feel. We have also made the water tank cylindrical for the first time and it now sits on the side of the machine rather than at the back to give benchtop space back to the user.”

www.applianceretailer.com.au

AR FLOORCARE

OUTLOOK

Global growth continues for handsticks BY KYMBERLY MARTIN

he latest market analysis from Euromonitor indicates a trend to cordless models, particularly prominent in the stick vacuum category, which continues to experience healthy growth year-on-year, both in volume and value. “Product categories such as upright, cylinder and handheld models have all seen the impact of the shift to stick models, with volume and value sales declining,” Euromonitor analyst, Jorge Rosas said. “Innovation plays an important role in floorcare in Australia as manufacturers such as Dyson, LG and Electrolux increase their efforts to improve vacuum cleaner features through better suction power, noise reduction and cordless format,” he said. According to GfK, the floorcare market has grown 2% in value with handsticks the only type to achieve growth, up 14%, in the past 12 months. Handsticks now dominate the market with a 59% share, rising six points from the previous year. Recent international 24

Appliance Retailer October 2018

data from GfK showed small domestic appliances, including vacuum cleaners, are moving to convenience, health and connectivity. Local demand for cordless handsticks is also being reflected globally with over 40% growth in the floorcare category attributed to cordless. Compared to the 2017 first half, revenue increased a whopping 51%, with the strongest growth coming from the Asia Pacific region, where sales increased 13% in the 2018 first half, compared to the same period in the previous year. Convenience is the clear winner when it comes to small domestic appliances (SDA) and cordless is proof of this success. According to GfK SDA analyst Norbert Herzog, well-off consumers want to demonstrate their advanced lifestyle and consider more premium products, with handsticks and robot vacuums prominent examples. Also, a higher awareness of allergies is leading to concerns about the quality of air, pointing to an additional driver for the market.

Connectivity is another with the sales jump mainly impacted by robot models that have recorded triple digit growth. With these rates, the market size for smart vacuum cleaning robots, sitting on 60%, is bigger compared to the non-smart ones on 40%. Techtronic Industries claims the number one spot in the floorcare category as sales of its Vax cleaner continue to grow. Dyson remains the leading small domestic appliance brand and is number one in value across floorcare and environmental control (purifiers, heaters, cooling fans and air treatments). According to 2017 GfK data, 66 cents of every vacuum dollar and 87 cents of every handstick dollar was spent on Dyson. Electrolux unveiled the Pure F9 cordless vacuum at IFABerlin. Scheduled for a Q1 2019 launch in Australia, it combines the performance of a traditional vacuum with the freedom of a stick vacuum. AR

TRENDS

Consumers picking up on convenience and innovation The Bissell portfolio is enjoying growth in all segments, notably with innovation in leading a new ‘wash’ category comprising carpet cleaners/ washers and hard floor washers, managing director, Chris Egan said. “CrossWave is contributing incremental sales and momentum for retail.”

Chris Egan – Bissell.

he vacuum cleaner category overall is performing well for Techtronic Industries (TTi) with floorcare maintaining market share as it gathers momentum in categories such as steam and cordless handsticks. “We see this as a testament to the investment made by TTi in the steam category that has propelled Vax to become the number one brand for steam cleaners in Australia,” senior product manager, Ricardo Rogers said. Convenience without effort is what consumers favour. “Products have to be versatile, easy to use and more importantly, convenient. As such, to be successful, products must deliver on making consumers lives easier,” he said. And investment into the category by floorcare companies is a major consideration in today’s market. In December, TTi will introduce the Blade 2 Max with ‘cutting edge’ brushless technology, a Lithium ion battery and a 45-minute runtime.

Egan acknowledged the growth of handsticks as a major category, primarily at the expense of canister vacuums. “While sticks offer great convenience, customers have reported performance concerns, constrained by both battery life and absolute suction power.” Some brands seek to manage this by including multiple batteries although Bissell considers a more powerful battery, such as the 36-volt Bolt MultiReach, to be a superior proposition delivering up to 95 minutes runtime. “Like many other industries that have grown by attracting consumers to more convenient concepts, its possible customers may revert to more traditional devices rather than continuing to tolerate compromises,” he said. According to Dyson, one of the biggest trends to emerge is the move away from big, bulky corded machines. With its digital motor technology at the heart of the Dyson Cyclone V10 cord-free vacuum, the company stated it has been able to produce a cord-free vacuum with full-size suction power, with no compromise in versatility. Dyson claims its digital motor V10 is the

fastest, smallest, lightest, most powerful digital motor yet and has enabled it to entirely change the format of a vacuum cleaner. This leap in vacuuming technology has allowed consumers to replace their full-size machine. Categories are grown by innovation, not imitation and consumers want products that do what they say they will do and deliver on what they promise. According to Dyson, retailers who do well in this market build loyalty with customers by supporting innovative companies who invest in the category, delivering significant value and growth where Dyson is represented. Expect more action on the floorcare front when it comes to voiceassisted appliances. IXL Home has launched the Roomba 690 which is compatible on devices with Amazon Alexa or Google Assistant. Wi-Fi connectivity with the iRobot Home app is also available on the recently released Roomba 980. Coming from a different angle on the market is Miele that believes canister vacuum cleaners offer the ideal solution for a more powerful, deep clean for the entire household. “Miele continues to see growth in canisters overall, with a strong contribution from the brand’s bagless segment. To deliver the best cleaning results and the most hygienic dust disposal, Miele is committed to innovation,” head of category management, Robin Werth said.

Robin Werth – Miele.

www.applianceretailer.com.au

AR FLOORCARE This was supported by consumer research carried out during the development of the Miele Blizzard CX1 bagless vacuum cleaner. Of particular note, emptying a bagless vacuum was a key consumer concern and a more hygienic solution was sought. This led to the innovative new dust separation and disposal system developed for the Miele Blizzard CX1 range, which Werth said was a key selling point. It also positions Miele as the vacuum cleaner specialist offering a total floorcare solution. As a result, Miele anticipates continued strong growth in the overall canister segment.

Brad Reed – LG.

LG is another company reporting sales increases from the seemingly unwavering popularity of handsticks. “With the introduction of the CordZero handstick range we have seen significant growth in our overall presence in the category,” senior marketing manager, home appliances, Brad Reed said. And he predicts this will continue to develop as LG invests in new models and retail expansion. LG also plans to refresh its robotic range as the interest in robotic vacuums grows and technology improves. “Without doubt, the handstick category has been the standout area. Consumers are looking for portability and performance for added convenience, which is feeding through to strong demand for cordless cleaners with long battery time,” he said. LG’s CordZero handstick vacuum range includes models which have interchangeable and rechargeable batteries which can deliver long runtimes. New technology is pushing the strong trend that Bosch is seeing in the floorcare market, highlighting the move towards having a single vacuum to tackle a multitude of cleaning needs, according to product manager, 26

Appliance Retailer October 2018

Anthony Wells. “In the past, many consumers were encouraged to have two vacuums, a cordless for quick cleanups, and a traditional canister for a more thorough weekly clean.” He said another trend influencing consumers is the shift towards small, sustainable housing. This ‘mini living’ movement, accompanied by a downsizing in living spaces, in turn affects storage space for appliances such as vacuums. With limited storage, the footprint of the vacuum and the amount of space needed to keep it when not in use becomes a deciding factor in any purchase. “The Bosch Athlet range has a completely freestanding design, so there is no separate dock even when charging. This provides a great level of versatility as it doesn’t take up a lot of room, and can easily be moved where needed,” he said. Battery powered products are still the hot item and the stick vacuum category keeps growing at Cleanstar, according to director, Lisa Michalson. “Retailers are not making much margin on brands and we offer great pricing and margin and also have a nationwide service network. When it

COMING FROM A DIFFERENT ANGLE ON THE MARKET IS

MIELE THAT BELIEVES CANISTER VACUUM CLEANERS OFFER THE IDEAL SOLUTION FOR A MORE POWERFUL, DEEP CLEAN FOR THE ENTIRE HOUSEHOLD.

comes to domestic cleaning machinery, these days, it’s all about good pricing and quality product,” she said. “Convenience is everything and stick vacuums are fashionable. We prefer to sell powered product as the consumer often thinks that the battery powered product can be used as a proper vacuum cleaner, but this is not the case. The strongest trend currently for Cleanstar is the demand for battery vacuums. Cleanstar specialise in domestic and commercial product and we have increased sales with our range of battery powered cleaning machines, including vacs, floor washers, sweepers, polishers, scrubbers and more.” AR

RANGES

Getting runs on the floor with battery life

Ti has invested heavily with its UK team of designers and engineers to develop a range of products to offer the user convenient cleaning, as well as features and technology they have been asking for. With this in mind, Vax has released a range of cordless Blade machines with contemporary designs which, combined with Lithium battery and new Direct Helix technology, claim to deliver the ultimate in cleaning performance. The Lithium battery on the VX63 carries up to 45-minutes runtime with enough suction power and time to clean an entire home twice without re-charging. The Vax Blade cordless is specially designed to maintain performance in any orientation by providing 3D support inside the horizontal dirt bin, intersecting the cleaning wand and giving a direct air path from the floor to the cyclone for maximum performance and efficiency. The Vax smart control dial offers a more efficient way of cleaning, instantly indicating how much power remains. The unique horizontal cylinder provides a balanced feel whilst optimising performance in any

cleaning orientation and together with the multi-handle position gives a comfortable, lightweight experience for tackling tricky to clean angles with ease. The detachable handheld is perfect for stairs, pet hair removal, cars and upholstery cleaning with a cleaning wand for hard-to-reach areas. Other key features include boost mode and floorhead for optimal pick-up on all floor surfaces, easily attached to the handheld for cleaning stairs and cars. The Vax Blade cordless effectively captures dirt and debris in a compressed puck and together with the easy access cyclone, removable filter and quick empty dirt bin delivers a hygienic, effortless, maintenance system. The Vax Blade cordless is an ideal companion for smart, powerful, cordless cleaning. The Dyson Cyclone V10 cordfree vacuum claims to have the most powerful suction of any cord-free stick vacuum. Its debut also marks the end of any more full-size Dyson vacuums. It is built around the Dyson digital motor V10 which spins at up to 125,000 rpm, making it Dyson’s fastest digital motor ever. Sitting at the heart of this new cleaner, the motor drives full-size suction power. The new motor allowed

Dyson engineers to rotate the cyclones and bin assembly by 90 degrees, into an in-line format, delivering a ‘point and shoot’ bin emptying mechanism for ease of use. And with 40% bigger bin capacity it will clean more of the home, and the car, and empty less. For Dyson, when it comes to research, it is about transforming the category with radical and iconic reinventions that have been developed to work, perform and look different. The Dyson message is all about “better ideas and better technologies, to solve the problems that others often ignore,” as the company continues its £2.5billion investment program in future technology. Innovations from Bissell within the ‘wash’ category include tangle free brush rolls, easier cleaning and new sanitising formulas, features that appeal to allergy and asthma sufferers. Other tools such as BarkBath, extends the use of a number of Bissell products while the PowerFresh Slim steam with a new design format cleans horizontal and vertical surfaces. The Featherweight vacuum, marketed as an affordable and compact stick vac style product, comes with corded power performance. www.applianceretailer.com.au

arriving December 2018

vax.com.au

AR FLOORCARE

Miele Blizzard Cat & Dog CX1

Appliance Retailer October 2018

The â&#x20AC;&#x2DC;washâ&#x20AC;&#x2122; category is said to offer retailers growing segment opportunities, in particular, the unique CrossWave which is available in both portable and full size deep cleaning ranges. Recent releases include the CrossWave Pet that reduces cleaning time by vacuuming and washing together and comes with a pet hair strainer for easy clean-up. The ProHeat 2X Revolution Pet handles tough pet messes with a brush roll that is tangle-free for hair up to 20cm long. The CrossWave range is being supported by prime time TV and social media campaigns. At Miele, the range focus is on hygiene and the company has always championed bagged vacuum cleaners. The Complete C3 and Compact C2, use multi-layered HyClean 3D Efficiency dust bags with a filtration system that retains 99.9% of fine dust and allergens in HEPA filter-equipped models. This leaves air expelled from the unit even purer than ambient air. Miele dustbags automatically close when the dust compartment lid is opened. Exclusive Vortex technology on the new Blizzard CX1 bagless vacuum range effectively separates coarse and fine dust particles, ensuring only coarser dust particles find their way to the dust container keeping plumes of dust at bay when emptying. Finer dust particles and allergens are captured by

a separate filter container which only requires emptying, when prompted by the controls, once or twice a year. The HEPA filter is maintenance-free, and like the fine dust filter, never needs replacing. This year Miele has broadened promotion activity across the canister segment. To increase functionality and performance, LG is looking to further develop the cleaning head features of its CordZero handstick this year, with a wet mop head attachment for hard floors. In the robotic area, there will be an advanced model with a powerful motor for greater suction, and an improved cleaning head. The CordZero handsticks offer five step filtration, long runtime battery performance and ergonomic design. The air flow vacuum technology, AeroScience, utilises powerful mini whirlwinds of air to separate out dust particles whilst the LG inverter motor rotates at high speed, creating rapid air flow inside the vacuumâ&#x20AC;&#x2122;s cyclone chambers. The technology makes the vacuum more powerful and easy to use while the premium design means it will satisfy even the most demanding consumer. The Bosch cordless handstick range comprises five models each featuring high-performance LithiumIon rechargeable batteries with an

AR FLOORCARE extra-long life. The Athlet Runtime Plus has a runtime of up to 75 minutes and is well-equipped to tackle vacuuming an entire house. Combined with the aerodynamic long-life motor, it provides a genuine alternative to a barrel vacuum for customers looking for cordless flexibility. With its convenient two-in-one functionality, the versatile Readyyâ&#x20AC;&#x2122;y 2-in-1 21.6-volt cordless vacuum with a long life Lithium-Ion battery features a detachable handheld for spot cleaning. It features a motorised brush for thorough and effortless results on all types of floor surfaces and a freestanding design with a maneuverable nozzle to easily reach under furniture. Cleanstar has designed the worldâ&#x20AC;&#x2122;s first bagless backpack vacuum, the 24-volt Escape Hybrid, developed to switch between corded and battery power. For added convenience, this innovative machine charges the battery while cleaning. Among the features are a 2.5-litre dust container, two-stage filtration, a washable HEPA H12 filter, Lithium-Ion battery and 18-metre extension cable. A shoulder strap and waist belt with accessory storage, combination floor and upholstery tools, dusting brush and two piece extension rods are included. The latest innovation from Ecovacs Robotics, AIVI (Artificial Intelligence and Visual Interpretation), made its debut at IFA in Berlin. Designed to reduce manual intervention with the robotic vacuum

Appliance Retailer October 2018

LG CordZero Handstick Vacuum A9

cleaner, object recognition and spatial recognition help avoid common household items, such as shoes, socks and smartphone cables that can often obstruct the cleaning path. Smart Navi mapping and navigation technology, available on the Deebot 900 and Deebot 710, scans, maps, and plans an efficient cleaning path adapting to a home to provide thorough and systematic cleaning. Users will be able to see how the cleaning task has been completed with a visual map. The Deebot 710 also features an upgraded Max Mode that increases suction power by up to two times. Ecovacs Ozmo mopping technology in the Deebot Ozmo 930 and Deebot Ozmo Slim delivers both vacuum and mopping capabilities. Paired with the Ecovacs app, users can set cleaning schedules, select cleaning modes and monitor the cleaning process. The Deebot robovacs are compatible with Google Home and Amazon Echo for voice control. AR

AEROSCIENCE UTILISES

POWERFUL MINI WHIRLWINDS OF AIR TO SEPARATE OUT DUST PARTICLES WHILST THE LG

INVERTER MOTOR ROTATES AT

HIGH SPEED, CREATING RAPID

AIR FLOW INSIDE THE VACUUM'S CYCLONE CHAMBERS.

Bosch Athlet Runtime Plus Cordless Vacuum

Cleaner floors. Every day. All at the push of a button. JUST SPEAK UP! With Amazon Alexa or the Google Assistant, you have hands-free control to start, stop or dock your WiFi® connected Roomba® vacuuming robot.

Applicable models

Roomba® 980

Australian Authorised Distributor IXL Home Pty Ltd. Phone: 1300 727 421 www.ixlhome.com.au

Roomba® 890

Roomba® 690

©2018 iRobot Corporation, 8 Crosby Drive, Bedford, MA 01730 USA. iRobot and Roomba are registered trademarks of iRobot Corporation. AeroVac is a trademark of iRobot Corporation. Wi-Fi and the Wi-Fi logo are registered trademarks of Wi-Fi Alliance. Amazon, Echo, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Google Home is a trademark of Google LLC.

AR FLOORCARE

Bissell ProHeat 2X Revolution Pet Vacuum 2066F `` CleanShot pre-treater for stubborn spots and stains `` 2-in-1 pet upholstery tool removes hair and odour `` 3.78-litre water tank `` Two year warranty

RRP:

$599

Bissell: 1300 247 735 A deep cleaning system with Dual Dirtlifter power brushes together with Heatwave technology helps to remove pet mess, stubborn dirt and stains from carpet.

Vax Cordless Blade Pet Pro VX63 `` Lithium-Ion battery for up to 45 minutes runtime `` Smart control dial indicates power remaining `` Direct Helix technology for powerful cleaning `` Boost mode at the touch of a button

RRP: $299

Techtronic Industries: 1300 829 287 A smart cordless that takes all the effort out of cleaning floors with a detachable handheld that also makes light work of cleaning stairs, cars and upholstery.

Appliance Retailer October 2018

Bosch Athlet Zooâ&#x20AC;&#x2122;o Cordless BCH6Z00AU `` Three performance levels `` Three hour charge time `` SensorBagless technology with minimal maintenance `` Professional accessory kit

RRP: $599

Bosch: 1300 368 339 A flexible nozzle joint gives maximum flexibility when it comes to cleaning around and under furniture. The freestanding design allows for easy placement and space-saving storage.

Dyson Cord-Free Vacuum V10

Escape Hybrid Bagless Backpack Vacuum V-Escape-H

`` Full size suction power `` Point and shoot bin emptying mechanism `` 40% bigger bin capacity `` Soft-roller cleaner head removes large debris

`` Easily switches between mains or battery power `` 24-volt rechargeable Lithium-Ion battery `` 450-watt power `` Thermal motor protection

RRP: $999

Dyson: 1800 239 766

RRP: $1,899

Sporting its most advanced motor technology to date the V10 continually adjusts to maintain maximum performance with pressure sensors that detect if the machine is upstairs or downstairs.

Cleanstar: 03 9460 5655 A world-first in hybrid backpack technology it allows users to work and charge the battery at the same time and comes with an easy to assemble and comfortable harness.

PRODUCT GALLERY Bissell CrossWave Pet Vacuum 2225F `` Vacuums and washes floors at the same time `` Multi-Surface brush roll minimises pet hair wrap `` Smart-touch controls `` Easy to remove brush window and roll

RRP:

$449

Bissell: 1300 247 735 A multi-surface cleaning solution for sealed floors and rugs comes with pet cleaning formula, rinse and clean tray and hair strainer for fast clean-up.

www.applianceretailer.com.au

AR FLOORCARE

FROM THE FLOOR

Sean Drake – Betta Home Living 36

Appliance Retailer October 2018

loorcare sales are steady for this South Australian retailer, with proprietor, Sean Drake looking forward to a seasonal spike now that spring has arrived. “There are a lot of new, innovative products on the market and consumers like choice. Our top sellers are Miele, Dyson, Electrolux, Bissell, Vax and iRobot,” he said. An interesting trend to emerge has come from a steady increase for robotic models, a category Drake believes will only get stronger as manufacturers continue to develop and improve the product. “However, I don’t see these killing off barrel and upright models just yet.” When it comes to hard floor cleaning, consumers are embracing new products like the Bissell CrossWave, that is selling well and provides a great alternative to the steam mop, he said. As for price, most consumers are willing to hear the reasons for spending more on a machine with any form of bagless the most popular choice amongst consumers. Commenting on the surging growth for stick vacs, Drake said the most positive thing from a retail perspective is that Dyson, with the introduction of their V10 Animal and Absolute, has helped raise the ASPs in this category. “Corded barrels are not about to be squashed by stick machines but sales for corded uprights have been declining for some time and two-in-one vacuums have definitely led to a decrease in sales for handhelds. Consumers tend to replace their machines more often, not necessarily because they no longer work, but because of the need for an upgrade.” He has noticed slower sales for accessories, particularly for dust bags, although filter sales are steady due to the amount of bagless machines that require regular filter replacement. When it comes to online sales while consumers tend to research online they prefer to physically see the product in the store. Catalogue promotions work well and the Betta website is also a popular tool for customers, checking the promotion online then purchasing in store. SA/NT retailer of the year for 2017, the store has been established for 20 years and is located in the Riverland region, 238 kilometres north-east of Adelaide, on the Murray River. AR

FEATURE

Smart Home OUTLOOK | TRENDS | RANGES | PRODUCT GALLERY | FROM THE FLOOR

LIGHT & CAMERA IN 1

Uniden Guardian XLIGHT is a full HD 1080P weatherproof camera and spotlight in one. Featuring remote viewing, cloud storage, two-way talk and siren alert.

AR SMART HOME

OUTLOOK

Home security innovation supports high demand BY EMILY BENCIC

ome appliances and audio visual products are not the only things getting smarter. A number of security cameras are now connected via smartphone app for remote management of home surveillance and are compatible with Google Assistant, Amazon Alexa and If This Then That (IFTTT) to link multiple devices that can be controlled by voice commands. The Telsyte Australian IoT@ Home Market Study 2018 found rapid uptake in smart speakers, as well as increasing internet connectivity of

appliances such as air conditioners and security cameras, is creating the foundation for an internetconnected device explosion expected to accelerate beyond 2020. The Australian IoT@Home market grew 55% in 2017, reaching $583 million. According to Telsyte research, the average Australian household has 17.1 connected devices in 2018, up from 13.7 in 2017. Telsyte forecasts this number to grow to 37 by 2022 or 381 million internet-connected devices nationally. Most of this growth is expected to come from IoT@Home devices and associated services, which Telsyte categorises into smart energy, smart security, smart lifestyle and smart hubs.

“Building connectivity into consumer products will allow manufacturers to develop new business models and provide intelligent services that not only change consumers’ lifestyles, but disrupt a number of traditional industries”, Telsyte managing director Foad Fadaghi said. However, despite the potential growth of the IoT@Home market, challenges such as privacy and cyber security concerns are impacting the appetite of the consumer. Some 41% of Australians are “more concerned about cybersecurity than last year” and 61% are concerned about their private information being exposed online, up 5% from the previous year. AR

+ 100% WIREFREE

TRENDS

Simple set-up, seamless management of security systems

niden continues to experience growth in home security with solutions designed for those who want simple ‘plug and play’ products to consumers with more advanced requirements. “We provide a range of home surveillance options, including wire-free, wired and wireless options, to suit all needs and budgets,” national marketing communications manager, Brad Hales said. Consumers want to be in control of their own security set-up, according to Hales, which has driven increased demand for wire-free home security over the last 12 months. With this trend in mind, Uniden has replaced its App Cam Solo with the App Cam Solo+ range. “This is the second generation of wire-free products from Uniden and consumers can connect the optional Uniden solar panel directly to the camera, allowing the battery to recharge, while keeping the camera powered throughout daylight hours, ensuring all important footage is captured,” he said.

Brad Hales – Uniden.

CONSUMERS WANT TO BE IN CONTROL OF THEIR OWN

SECURITY SET-UP, WHICH HAS DRIVEN INCREASED DEMAND

FOR WIRE-FREE HOME SECURITY. Uniden also acknowledged the rapid increase of home devices that integrate smart home technology and in the future, the App Cam Solo+ will be able to integrate with other compatible smart devices. For consumers who want a more permanent and advanced surveillance system, wired solutions are a popular choice. “The new GXVR 55 Series integrates face, trip wire and intrusion

FULL HD 1080P

QUICK SWAP RECHARGE BATTERY

SD CARD & CLOUD BACKUP

detection all with cloud backup. The range also provides users with more accurate recognition of security events via push notifications to their smart device,” Hales said. Landline telephones remain a consistent category for Uniden despite the shift to mobile with continued demand from the elderly and remote households where mobile phone signal is minimal. One in every two landline telephones sold in Australia is Uniden. There are no signs of a slowdown in home security at Arlo Technologies with double digit market growth. “The category has been stimulated by new product innovations that have driven a rise in volume and value,” vice president and managing director, Brad Little said.

AR SMART HOME

The Uniden App Cam Solo+ has a rechargeable battery with a quick swap design

Brad Little – Arlo.

Three key trends in home security are improvements in audio and visual recording quality, growth in DIY installations and new use cases for cameras, according to Little. “Consumers are looking to capture more detail with their surveillance with many products now offering 1080p HD. There has also been growth in the wireless/wire-free segment as it provides easy set-up. Consumers are now using security cameras for pet surveillance and monitoring of children and the elderly,” he said. The integration of Google Assistant, Amazon Alexa and IFTTT has lifted the smart home category by 30% year-on-year for D-Link since introducing its updated, second generation connected cameras. “Consumers and businesses are seeing the benefits of being able to link multiple devices, often from different vendors, to create an ecosystem of products in the home that can be controlled by simple voice 40

Appliance Retailer October 2018

commands,” managing director, Graeme Reardon said. Moving into the home monitoring and IP surveillance space has never been more simple or affordable, Reardon said. “Our products combine support for cloud-based and local SD card recording options, app support to install, monitor and control these devices, along with Google and Amazon voice system integration. “The smart home is really taking off so our focus is on showing consumers how it can assist or change the way they interact with people,

devices and situations in their daily life. We continue to trial various retail executions and fine tune our message.” Over at Panasonic, there are communication systems to suit a range of households as consumers demand solutions that meet their individual needs. “Panasonic has cordless phones combining advanced mobile connectivity for the ultra-modern

THREE KEY TRENDS IN HOME

SECURITY ARE IMPROVEMENTS IN AUDIO AND VISUAL

RECORDING QUALITY, GROWTH

IN DIY INSTALLATIONS AND NEW USE CASES FOR CAMERAS.

Graeme Reardon – D-Link.

Chris Moore – Panasonic.

consumers, as well as models with special features to support the needs of an older demographic,” business manager for cordless phones, Chris Moore said. VTech wants to provide customers with added peace of mind by offering cost-effective products that combine design, technology and simplicity. “With DECT and VSmart technology at the core of our VTech CareLine cordless phone range, it means no interference and the best in secure transmission and operating range,” managing director, Mark Franklin said. AR

Smart WiFi Security

& Spotlight in 1 22

2MP FULL HD SD CARD & FULL FULL HDHD 1080P 1080P MP MP 1080P CLOUD BACKUP LIGHT LIGHT & CAMERA & CAMERA IN IN ONE ONE

built in spotlight, 110db 22With siren and 2-way talk the X Light FULL HDHD 1080P 1080P MPMPFULL

SDSD CARD CARD & CLOUD & CLOUD BACKUP^ BACKUP^

LIGHT & CAMERA & CAMERA canLIGHT actively monitor and deter IN ONE IN ONE intruders while using the free app.

It supports the latest H.265 video compression WEATHERPROOF* WEATHERPROOF* SD SD CARD CARD & CLOUD &can CLOUD technology, which save up to 50% on bandwidth and BACKUP^ BACKUP^ † TWO-WAY TWO-WAY TALK TALK can be used storage. Being IP65 certified, the camera & SIREN & SIREN ALERT ALERT outdoors under typical Australian weather conditions.

K-UP ND^

Thermo Sense technology is a smart heat sensor that detects motion from people as opposed SERIES to movement from trees and false alarms. The Thermo Sense feature on Uniden security PIR cameras allows MP 2K RESOLUTION you to receive notifications from actual events giving you the ability to act quickly and CAMERAS call the police when needed.

GXVR

UP TO

4 8

Ai INTELLIGENCE

# # REMOTE REMOTE VIEWING VIEWING

WEATHERPROOF* WEATHERPROOF*

24/724/7 SUPPORT SUPPORT

TWO-WAY TWO-WAY TALK TALK & SIREN & SIREN ALERT ALERT

H.265 H.265 VIDEO VIDEO COMPRESSION COMPRESSION

# # REMOTE REMOTE VIEWING VIEWING

NIGHT NIGHT VISION VISION UP UP TO 10 TOMETRES 10 METRES

24/724/7 SUPPORT SUPPORT

USE AS AH.265 STANDALONE CAMERA & SPOTLIGHT H.265 VIDEO VIDEO COMPRESSION OR TOCOMPRESSION EXTEND YOUR GXVR 55 SERIES NIGHT NIGHT VISION VISION UP TO UP10 TOMETRES 10 METRES

FACE, TRIP WIRE & INTRUSION DETECTION

OPTIONAL

SMART CAMERAS 2TB STORAGE CAPACITY

SMART IR NIGHT VISION: UP TO 30 METRES

OUTDOOR : Extended Wifi Range Smart Security Camera

INDOOR : Pan, Tilt and Zoom Smart Security Camera

UNIDEN - W I

XPERTS YE LG

XVR TECHNOLOGY WIRED ESS TEC–H NO CAMERAS EL + IP CAMERAS R OVER COMPATIBLE

H.265 VIDEO COMPRESSION TECHNOLOGY

SMART PUSH NOTIFICATIONS & EMAIL ALERTS

RECORD &YWATCH FOOTAGE E RS VIA TABLET ORASMARTPHONE ULTRA WIDE PIR DETECTION ANGLE 110°

For complete range details visit:

UNIDEN.COM.AU or call 1300 366 895

AR SMART HOME

D-Link Security Camera DCS-8525LH

for footage and remote viewing from anywhere in the world. A surveillance grade hard drive allows footage to be stored and viewed in the home. Uniden recently launched its third generation camera and spotlight – the XLight Smart Security Full HD Camera and Spotlight in One – with full HD 1080p, SD card and cloud backup, remote viewing and weatherproof design. It also features two-way talk and siren alert. Arlo Technologies continues to drive technology and design innovation to stimulate the home security market. Globally, the brand has announced an extension into the smart security light and smart doorbell categories. An Arlo Smart software upgrade will enable the cameras to reach their potential and improve the user experience.

THE NEW UNIDEN GUARDIAN GXVR SERIES INCORPORATES ADVANCED DETECTION

TECHNOLOGY TO IMPROVE USER MOTION NOTIFICATIONS AND DETECTION INTELLIGENCE.

RANGES

Solutions to meet all budgets and requirements

niden has seen growth in the wired surveillance category on the back of advancements in smart home and artificial intelligence (AI) technology. The new Uniden Guardian GXVR series incorporates advanced detection technology to improve user motion notifications and intelligence to detect if a certain area around the property has been compromised. Face Detection technology can accurately detect human faces and capture facial images. The camera will automatically start recording and send a notification to the user if an unrecognised face is detected. 42

Appliance Retailer October 2018

When it comes to possessions such as vehicles or motorbikes, the Intrusion Detection feature provides defined area protection. The security system analyses the subject dimension ratio to reduce false alarms and a push notification will be sent to a smartphone or tablet. Users who are frequent travellers or leaving their property empty for longer periods of time are able to setup a virtual tripwire. This will send a snapshot notification to the user if unwanted guests are detected walking through the invisible wire. Cloud storage has been introduced across the wire-free and premium wired Guardian range, providing storage space

The hero product in the existing range is the wire-free Arlo Pro 2 security camera featuring night vision, motion alerts and 1080p HD quality video. It is simple to set up, weather-resistant and recordings are instantly stored in the cloud for easy access. Arlo also recently launched the Arlo Go – the world’s first 4G enabled wireless security camera. It is compatible with Amazon Alexa, Google Assistant and IFTTT. D-Link cameras now use Bluetooth Low Energy (BLE) technology, as opposed to Wi-Fi for a more consistent set-up experience, and support the recently updated mydlink app that allows users to monitor and manage D-Link products. The DC-8525LH offers 1080p full HD resolution, 114 degree viewing angle and built-in IR LEDs to capture video in darkness up to five metres. It also features motion and sound detection and microSD card slot to backup video and images.

THE VTECH 17450 CARELINE

CORDLESS PHONE HAS FOUR ONE-TOUCH MEMORIES, AN EXTRA LOUD BASE RINGER,

BRIGHT VISUAL RING INDICATOR AND SOS HELP BUTTON. VTech 17450 CareLine Cordless Phone

Other products will be launched later in 2018 including an updated smart plug and smart sensor. The hero cordless phone from Panasonic, the KX-TGD324ALB DECT Quad Pack, has four handsets and features power failure backup operation, an answering system with

alerts to mobile phone, do not disturb mode and nuisance call block. The smart baby care function activates a crib side handset to the sound of a baby crying and rings a handset in another room to alert parents. The Panasonic KX-TGM420 amplified cordless system is designed

for easy and improved communication for consumers affected by hearing loss. Voice volume can be up to 40 decibels (dB) and the base unit can be set to ring at up to 112 dB. The Slow Talk feature slows the speed of speech in real time and when checking voice messages. The VTech CareLine cordless phone range enables users to pair lifestyle accessories to their phone system, including photo cordless handset, wire-free two-way weatherproof audio doorbell and weatherproof SOS pendant, as well as an extension ringer. Consumers will receive a bonus lifestyle accessory with the purchase of a VSmart VTech CareLine cordless phone in November and December. The hero VTech 17450 CareLine cordless phone with VSmart has four one-touch memories on the base and handset, an extra loud base ringer, bright visual ring indicators and SOS help button. It is available in one or two handset bundle. AR

Panasonic KXTGD324ALB DECT Quad Pack Handsets

www.applianceretailer.com.au

AR SMART HOME

Arlo Pro 2 Security Camera `` Night vision functionality `` 1080p HD quality video `` Motion alerts `` Recordings instantly stored in the cloud

RRP: $799

Arlo Technologies: 1300 361 254 Its wire-free design ensures easy installation, which means the camera will be set up in a matter of minutes to start recording indoors or outdoors.

A wire-free smart camera with cloud backup that offers up to 180 days of standby time and a 130 degree wide viewing angle.

Uniden App Cam Solo+ `` Thermo Sense technology `` Night vision up to 10 metres `` Cloud and SD card compatible `` Remote access

RRP: $279.95

Uniden: 1300 366 895

PRODUCT GALLERY With artificial intelligence (AI), this security system features face detection, intrusion detection and virtual trip wire.

Uniden Guardian GXVR Security System `` Smart IR night vision up to 30 metres `` 2TB storage surveillance grade hard drive `` Smart push notifications `` Eight channels

RRP: From

$999.95

Uniden: 1300 366 895

Appliance Retailer October 2018

“THE ECOSYSTEM IS GROWING BY THE DAY RANGING FROM

VIDEO DOORBELLS, THROUGH TO ADVANCED FLOODLIGHTS WITH

BUILT-IN SIRENS, ALL THE WAY UP TO ADVANCED HEAT DETECTION AND SMART INFRARED GIVING DIFFERENTIATION BETWEEN A PERSON AND A POSSUM.”

FROM THE FLOOR

Dylan Butler – Harvey Norman

he home security and surveillance category continues to go from strength to strength at Harvey Norman with the rise of the smart home, introduction of new technologies and more affordable price points. “The smart home ecosystem is expanding at a rapid rate made possible by devices such as Google Home and Logitech’s Harmony Hub,” national product and marketing manager for smart living and accessories, Dylan Butler said. “The ecosystem is growing by the day ranging from video doorbells,

through to advanced floodlights with built-in sirens, all the way up to advanced heat detection and smart infrared giving differentiation between a person and a possum and the ability to see in the dark. These products are now coupled with new additions such as portable solar panels and 4G connectivity. In this new smart world it’s all at your fingertips and you can be secure almost anywhere,” he said. So what do consumers look for when shopping for their home security solution? “Lifestyle benefits initially. How does the solution fulfil immediate needs? What does it do to make their

lives easier moving forward? Some of the items that are top of mind include the number of cameras, wired or wireless and if it’s suitable for indoor or outdoor use,” he said. Smart home products are now within a price range attainable by most and the “you can’t put a price on piece of mind” mentality takes over with customers typically deciding on a renowned brand with higher end systems experiencing strong traction, according to Butler. “When customers delve deeper into the purchase journey, it is often the features they weren’t necessarily looking for that help make their buying decision,” he said. “They are more likely to invest more up front on a feature rich model that is easy to set up and easy to use and they are more likely to continue to add on to their smart home ecosystem.” When asked about promotional activity, Butler believes the best results come from education on new capabilities more than just product and price. “Home security is typically seasonal in that the holiday times are when people tend to consider their first purchase right before they head off for their annual trip away.” On an end note: “With the integration of Google Assistant, the potential of the smart home category is verging on limitless. Every brand in the market is rapidly building on their range as quickly as possible to develop their own entirely branded ecosystem. At this point it’s anyone’s race, but the need to innovate (and quickly) will see what Australians adopt as their ‘go to’ for home security and automation. Only time will tell.” AR www.applianceretailer.com.au

AR PERSONAL CARE OUTLOOK

Consumers willing to pay a premium BY EMILY BENCIC

ersonal care continues to be a growing market in Australia, driven by haircare appliances and emerging categories such as electric facial cleansers, according to Euromonitor research. In the category, quality results, multi-functionality and user-friendly features remain key considerations. “Consumers have become more willing to pay higher prices in return for products that have these characteristics,” research analyst, Jorge Rosas said. “As a result, average selling prices (ASPs) in personal care appliances have increased for another year. This trend is likely to continue as new technology enables brand manufacturers to release new products in this competitive market.” These findings have been supported by financial comparison website Mozo which found that 46

Appliance Retailer October 2018

Australian men are more prepared than ever to invest in their appearance, spending $125 per month or $1,500 per year, on average. By comparison, Australian women spend over $3,600 on beauty products each year. GfK data has shown hair dryers as the stand out performer in the personal care category with 20% value growth in the 12 months to July 2018. The ASP of a hair dryer is now $73, up from $62 in the previous year. Dental care also recorded strong value growth with an increase in smart and connected electric toothbrushes. Specialist retailer, Shaver Shop, saw sales increase by almost 9% for the year ended 30 June, 2018. Online sales were up 47% and now represent approximately 10% of total network sales. Growth was underpinned by hair removal categories across beard trimmers and men’s wet shave. The hair styling category returned to sales

and margin growth after more than 12 months of decline with the launch of ghd hair stylers in May. The specialist retailer is also enhancing its product offering with private label products, including the LumiSkin rejuvenation range, which launched in Q3 FY18 and Flair hair styling in Q2 FY19. When it comes to hair care, the Dyson Supersonic has grown the hair dryer category by 45% in value since launching in 2016. “With our innovation, we lead and we are able to deliver significant value and growth for categories we are in,” a Dyson spokesperson said. Braun continues to experience sustainable and healthy growth in the personal care category, according to Mann & Noble marketing director, Arneka Grosvenor, attributed to brand confidence, innovation and consistent quality. AR

Remington Infinite Protect Hair Straightener

Dyson Supersonic Hair Dryer

Sleek hair, smooth skin and total relaxation HoMedics Foot and Calf Massager

RANGES

ome conventional hair dryers can reach extreme temperatures, which can damage hair. The Dyson Supersonic hair dryer has a glass bead thermistor that measures the temperature 20 times per second, while the microprocessor intelligently controls the patented double-stacked heating element. Using Dyson Air Multiplier technology, a high pressure, high velocity jet of air is produced, angled at 20 degrees for controlled, precise drying and styling. Three different nozzles are included and remain cool to touch with Heat Shield technology. The new Remington Infinite Protect range includes a hair straightener, hair dryer and 32mm curling tong with intelligent sensors and microconditioners infused with Shea Oil and UV filters. The hair straightener (S8605AU) offers 2.5 times more heat protection and prevents damage from excess heat and sunlight exposure. A digital display gives users the choice of five temperature settings. The hair dryer (AC8605AU) features three heat settings, two speeds, cool shot switches. The curling tong (CI8605AU) senses contact with hair and adjusts the barrel temperature to prevent overheating.

Panasonic is bringing Japanese beauty expertise to the Australian market with its new female facial care range. The Panasonic Ionic Facial Cleanser and Toner (EH-ST63) helps to remove impurities in clogged pores, improves the penetration of moisturising products and stimulates the skin with rhythmic massage vibration. The ergonomically designed triangular head glides easily over the contours of the face. Menâ&#x20AC;&#x2122;s shavers from Panasonic guarantee a shave that is kind to the skin with no bumps, cuts or irritations. The flagship 5-blade electric shaver (ES-LV9N) provides a close but gentle shave with its 3D multi-flexible pivot head. A shaving sensor detects beard density and controls shaving power. The Braun Series 5 5190cc electric foil shaver is equipped with skin-sensitive technology that consists of an intelligent AutoSensing motor which adapts to beard density. Its flexible head moves in eight different directions to capture hairs in even the most difficult areas. The Oral-B Genius electric toothbrush is now available in a limited edition dual pack in rose gold

and black. The Genius connects with the Oral-B smartphone app via Bluetooth to provide real-time feedback. It includes a smart travel case with extra USB port to charge a smartphone and toothbrush with one plug. The hero products in the HoMedics range include the Ultimate Foot and Calf Massager with three massage types: compression, kneading and vibration, as well as manual and automatic massage programs. The HoMedics Radiance Microdermabrasion Exfoliation Device has been clinically tested for professional salon quality. It is safe and gentle on all skin types and comes with 50 replaceable filters and two diamond tips for sensitive and normal skin. In November, FitZone will release two new products â&#x20AC;&#x201C; the Deluxe 3D Shiatsu Back and Neck Massager (MG151) and Deluxe Foot Bubble Spa (FB50). The massager has eight 3D massage heads and three optional massage intensity levels. There is a light and heat function and automatic switch off. The foot spa has three massage functions, integrated magnets for magnetic field therapy and soothing infrared light dots to stimulate circulation. AR

Beurer Deluxe Foot Bubble Spa www.applianceretailer.com.au

AR PERSONAL CARE

Innovation delivers on demand for quality

yson research has shown that more than one third (35%) of Australian women use their hair dryers on full heat to style and dry their hair faster, at the expense of their hair health, with 68% of Australian women unaware that heat can cause irreparable damage. “In the haircare category, we continue to see misconceptions around the need for extreme heat to style hair,” a Dyson spokesperson said. “This is why we invested 50 million Pounds (A$88 million) in the development of the Dyson Supersonic hair dryer and created a state-of-theart laboratory dedicated to investing the science of hair where engineers study hair from root to tip.” The haircare category continues to perform well for Spectrum Brands as consumers invest in higher price points, according to marketing manager for personal care, Jo Clark. “Whether they are after a styling solution to create a sleek, smooth look or want a bouncy blow dry, there is a Remington tool to suit all haircare needs,” she said.

TRENDS

Tory Rooney – Panasonic.

Jo Clark – Spectrum Brands.

Australian men are keen for the barber shop experience in the comfort of their home and will spend more to get the best equipment, according to Panasonic product marketing manager for personal care, Tory Rooney. “Our research has revealed that a clean-shaven face appears more professional at work and is even preferred by 57% of partners at home,” she said. 48

Appliance Retailer October 2018

In August, Panasonic entered the female beauty category with the launch of a facial care range. “With meticulous cleaning routines on-trend, consumers can discover beautiful skin and a radiant complexion with our new Nourishing Ionic Facial Cleanser and Toner and Versatile Micro-Foam Facial Cleanser,” she added. Technology is driving the male grooming category over at Braun. “Consumers want smart functionality not only in their smartphones but their shavers,” Mann & Noble marketing director, Arneka Grosvenor said. As for the electric toothbrush category, Oral-B insights have revealed that 1 in 25 Australians aged 15 and over have no natural teeth with consumers only brushing for 46 seconds

compared to two minutes recommended by dental professionals. Further, consumers change their toothbrush less than twice a year, while dentists recommend four times per year. Consumers are upgrading existing products to take advantage of new technology, was the view put forward by FitZone director, Maria Russo. “The personal care category continues to be buoyed by technology and design innovation that makes these products more effective, exciting and powerful,” she said. FitZone parent company, Beurer, was recently awarded the Most Innovative Brand in the health and personal care product group and Best Brand in the body care class in Germany. AR

Maria Russo – FitZone.

Panasonic Ionic Facial Cleanser and Toner EH-ST63 `` Ergonomic triangle head `` Warm gentle massage `` Vitamin C brightening infusion `` Multi-functional ionic power

Braun Series 5 Menâ&#x20AC;&#x2122;s Electric Foil Shaver

RRP: $259

`` Comfort Flexhead `` Two SensoFoil blades `` 100% waterproof `` 50 minutes of cordless shaving

Panasonic: 132 600 Users can unclog pores and loosen impurities with this facial cleanser and toner that applies positive and negative micro currents which are then absorbed by the cotton pad attached to the head.

RRP: $349

Mann & Noble: 1800 099 385 Skin-sensitive technology ensures maximum performance and skin comfort. The AutoSensing motor reads and adapts to beard density for a consistent and efficient shave.

PRODUCT GALLERY Remington Rose Luxury Straightener Pack `` Advanced ceramic coated plates `` Turbo boost function `` Matching Rose hair dryer pack available `` Bonus brush included

RRP: $79.95

Spectrum Brands: 1800 623 118 The perfect product for consumers looking for a smooth gliding straightener that provides shiny hair. It comes with a complimentary vent brush to style hair with ease.

www.applianceretailer.com.au

AR WHAT'S HOT

Uniden Smart Security Full HD Camera and Spotlight in One

The third generation camera and spotlight from Uniden – the XLight Smart Security Full HD Camera and Spotlight in One is the latest in wireless surveillance. The camera and spotlight features full HD 1080p to capture live footage, SD card and cloud backup, remote viewing via the free-to-download Uniden app and a weatherproof design for monitoring the outside of properties including driveways, garages and front doors. It also offers two-way talk and siren alert. Uniden offers a wide range of home surveillance solutions to suit most requirements and budgets.

RRP: $199.95

Uniden: 1300 366 895

Bissell CrossWave Pet

Bissell’s innovative new CrossWave Pet makes cleaning household and pet messes easier than ever before. Suitable for both sealed hard floors and also area rugs, CrossWave halves cleaning time and effort by vacuuming and washing at the same time. Its unique Tangle Free Brush Roll, dirt isolating two tank design, enhanced dirt management system, improved edge cleaning, free standing convenience and easy clean rinse tray mean its cleaning up the market. Supported by a prime time TV campaign CrossWave Pet is changing the way households clean.

RRP: $449

Bissell: 1300 2477 355

Samsung N950 Soundbar

Engineered at Samsung’s Audio Lab in Los Angeles, the N950 soundbar breaks new ground by delivering 7.1.4 cinematic sound from a simple soundbar solution. The N950 and N850 range combines 17 built-in speakers supported by dedicated amplifiers, including upward and side-firing speakers on each end of the product, wireless rear speakers and wide range tweeter. It supports Dolby ATMOS and DTS:X, as well as 4K pass-through and 32 bit sound up-scaling. Out of the box installation is designed to be simple and intuitive for wired or wireless connections.

RRP: $1,999

Samsung: 1300 362 603

Appliance Retailer October 2018

COMPANY INDEX AR COMPANY

PAGE #

Amazon.............................................................................................................10 Arlo................................................................................................... 6, 39, 42, 44 Betta Home Living............................................................................................36 Bertazzoni.........................................................................................................10 Bissell.......................................................................................25, 27, 34, 35, 50 BSH................................................................................................ 22, 26, 30, 34 Cleanstar.............................................................................................. 26, 32, 35 D-Link..........................................................................................................40, 42 De’Longhi.........................................................................................................20 Dyson.................................................................... 24, 25, 27, 31, 35, 46, 47, 48 Ecovacs..............................................................................................................32 Electrolux......................................................................................................6, 23 Euromonitor................................................................................................24, 46 Fujitsu General................................................................................................... 8 FitZone........................................................................................................47, 48 GfK...............................................................................................................24, 46 Harvey Norman................................................................................................45 Hisense............................................................................................................ IFC HoMedics..........................................................................................................48 IXL Home.....................................................................................................25, 32 JB Hi-Fi................................................................................................................ 7 Jura...................................................................................................................23 KitchenAid.......................................................................................................... 8 Kitchen Things............................................................................................16, 17 LG................................................................................................ OBC, 22, 26, 30 Mann & Noble...................................................................................... 46, 47, 49 Miele.................................................................................................... 21, 25, 30 Myer.................................................................................................................... 7 Panasonic.................................................................................40, 43, 47, 48, 49 Samsung.............................................................................................. 18, 19, 50 Spectrum Brands................................................................................. 47, 48, 49 Techtronic...........................................................................24, 25, 27, 28, 29, 34 Thorn Group........................................................................................................ 9 Uniden.................................................................. 11, 37, 38, 39, 41, 42, 44, 50 Videopro............................................................................................................. 9 VTech...........................................................................................................40, 43 Wesfarmers.......................................................................................................12 Whirlpool............................................................................................. 13, 14, 15 Winning Group.................................................................................................12 See Floorcare Feature on page 24.

READERSHIP GROUPS

DISCLAIMER This publication is published by The Intermedia Group Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication. Copyright © 2018 - The Intermedia Group Pty Ltd.