Australian Printer September 2021

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SEPTEMBER 2O21

LEADING THE INDUSTRY FOR 70 YEARS IN PRINT | SPRINTER.COM.AU

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Avon Graphics upgrades to Durst Leading Vistaprint’s growth: Marcus Marchant

Jodie McCubbin on Women in Print

Penrith Museum of Printing turns 20

The importance of adding value to print


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‘CUSTOMER IS ^ KING AT HERO PRINT’ ...AND IT SHOWS o Queen

AUSTRALIA’S BEST TRADE PRINTER


CONTENTS

18-20

AVON GRAPHICS INSTALLS THE SOUTHERN HEMISPHERE’S FIRST DURST P5 350/HS

September 2021 6-16

18-20

24

WOMEN IN PRINT: JODIE MCCUBBIN

INSTALLATIONS: PRECISION GROUP PURCHASES TWO TASKALFA 15000C PRESSES FROM KYOCERA

36- 37 THE REAL MEDIA COLLECTIVE: THE

AVON GRAPHICS UPGRADES TO DURST: AVON GRAPHICS INSTALLS THE SOUTHERN HEMISPHERE’S FIRST DURST P5 350/HS

38

MEQA SMITH: UNDERSTANDING PSYCHOLOGY TO MAKE THE RIGHT HIRING DECISION

39

DEBORAH CORN: WINNING THE MOMENT FOR A QUICK SALES VICTORY LAP

40

NSSN: DRIVING INNOVATION THROUGH INDUSTRY COLLABORATION

41

DAVE FELLMAN: GAINING MORE FROM LESS

42

IN RETROSPECT: TURNING BACK TIME TO THE AUSTRALASIAN PRINTER

44

PRINT DIARY: ALL OF THE UPCOMING EVENTS AND TRADESHOWS

45-58

CLASSIFIEDS: THE AUSTRALIAN PRINT INDUSTRY’S BIGGEST MARKETPLACE

PEOPLE IN PRINT: VISTAPRINT AUSTRALIA CEO MARCUS MARCHANT ON INVESTING IN BUSINESS DEVELOPMENT

24

WOMEN IN PRINT: JETT PRINT’S JODIE MCCUBBIN ON BEING HER OWN BOSS

26-27

ANNIVERSARIES: PENRITH MUSEUM OF PRINTING TURNS 20

34

PEOPLE IN PRINT: MARCUS MARCHANT

NEWS: AUSTRALIAN PRINTER’S COMPREHENSIVE INDUSTRY NEWS

22-23

28-33

22

ADDING VALUE IN PRINT: THOUGHT LEADERSHIP ON ADDING VALUE TO PRINT  28 KONICA MINOLTA  30 KURZ  32 TAYLOR’D PRESS  33 LAMSON PARAGON

Advertiser’s Index

NATIONAL COVID PLAN IS A MARATHON WE NEED TO RUN

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D & D Mailing ������������������������������������������57 EH Manufacturing & Alltab ������������������������52 Epson Australia ���������������������������������������17 FUJIFILM Australia ������������������������������������5 FUJIFILM Business Innovation Australia ����11 Gecko Sticker Signage �����������������������������47 Giga Print Silverwater �������������������������������53 Graph-pak �����������������������������������������������51 Graphfix Trade Solutions ���������������������������58 Guru Labels ���������������������������������������������55 Hero Print �����������������������������������������������2,3 J W Graphics �������������������������������������������46 Jetmark Signage Supplies ������������������������25 Jett Print �������������������������������������������������56

Konica Minolta ��������������������������� 29 & Insert Kurz Australia Pty Ltd �������������������������������31 KYOCERA Document Solutions �����������������35 Labelline �������������������������������������������������45 Lamson Paragon ��������������������������������������24 Lifhart �����������������������������������������������������45 Mister Magnets �����������������������������������48,50 MT Envelopes ������������������������������������������52 Nettl Australia ������������������������������������������15 National Auctions �������������������������������������46 ProPack.pro ���������������������������������������������43 Periodical Press ���������������������������������������48 Screen GP (Aust) ����������������������������������������7 Top Line Binding ��������������������������������������45

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The new blueprint for wide format

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NEWS

Editor’s Comment

Open borders, home quarantine for fully-vaccinated needed: Ai Group By Hafizah Osman

Many businesses, especially within NSW and Victoria, are currently facing the brunt of COVID lockdowns. But some relief seems to be near, with vaccination rates increasing exponentially on a daily basis. With a few businesses, such as Qantas and Complete Systems, mandating rules around only allowing the vaccinated to work at their premises, it is clear that a new normal is looming and that businesses should be taking the necessary steps to equip themselves for the future. Digressing away from the pandemic, there are other ways for a businesses to equip themselves too. One of them is the uptake of the latest technologies. Case in point is Avon Graphics, featured in our cover story, which installed the Southern Hemisphere’s first Durst P5 350/HS to suit its revamped business direction. With speed to market being a key customer requirement, it’s a strategy others should be mulling over. Enjoy the read.

National employer association Ai Group is calling for the state and federal governments to implement relaxed travel restrictions for fully-vaccinated people to kick-start the postCOVID recovery in Australia. Ai Group CEO Innes Willox said the country has now reached the point where governments need to seriously look at more rapidly opening the borders and removing barriers to business travellers and returning Australians. “Employers across the country have put investments on hold for too long. They are losing business opportunities to overseas competitors whose economies and countries are open for business while Australia is locked tight. While travel exemptions for business travel can be obtained successfully if strict criteria are met, the barriers to doing business in other countries remain prohibitive. These include the risk of being bounced off return flights when inbound quotas are reached, and the costs, stress and risks of hotel quarantine on return,” Willox said. Similarly, Willox said businesses looking to bring

Ai Group's Innes Willox asks for less restrictions for the fully-vaccinated

in experts to advise on technical issues, or to repair specialist equipment and potential customers and investors are being put off for the same reasons. “These barriers are removing opportunities, delaying investments, and stifling the ability of businesses to grow and add to domestic employment. Businesses in other countries are not facing these barriers and we are putting ourselves at a disadvantage,” he said. “We believe the national cabinet should agree to immediately accelerate plans to open our international border and to: • Allow fully vaccinated business travellers the automatic right to depart and return to Australia. • Allow fully vaccinated

Managing Director James Wells 02 8586 6101 james@intermedia.com.au

Editor Hafizah Osman 0431 466 140 hosman@intermedia.com.au

National Sales Manager Carmen Ciappara 0410 582 450 carmen@proprint.com.au

Subscriptions (02) 9660 2113 subscriptions@intermedia.com.au Subscription rate (5 issues) Australia $79

Printed by Hero Print Alexandria, NSW, 2015

Mailed by D&D Mailing Services Wetherill Park, NSW, 2164

Australian business travellers and business visa holders and returning Australians who pass a COVID-19 rapid test on arrival and at regular intervals after arrival to home quarantine in all states and territories as is being trialled in SA. • Remove the travel arrival quota for fully vaccinated business travellers and business visa holders and returning Australians. “Fully vaccinated people are known to be far less likely to spread COVID-19 and, if backed up with rapid testing, it makes sense to take advantage of the opportunities of home quarantining to loosen the shackles of business isolation and to bring back Australians who are queuing to come home.”

Design and Production Manager Carrie Tong 02 8586 6195 carrie@i-grafix.com

Australian Printer is published bi-monthly by Printer Media Group (a division of Charted Media Group and The Intermedia Group). This publication may not be reproduced or transmitted in any form in whole or in part without the written permission of the publishers. While every care has been taken in the preparation of this magazine, it is a condition of distribution that the publisher does not assume any responsibility or liability for any loss or damage which may result from any inaccuracy or omission in the publication. DISCLAIMER This publication is published by The Intermedia Group Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication. Copyright © 2021 — Charted Media Group Pty Ltd

6 | AUSTRALIAN PRINTER SEPTEMBER 2021

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NEWS

CBS Printing upgrades its Ryobi with GEW retrofit By Hafizah Osman

CBS Printing has upgraded its Ryobi 754G+C+SLD press with a retrofitted GEW UV LED curing system. The company’s managing partner Stephen Wilson described the move as “bringing an old machine back to life”. According to Wilson, continuous investment in new technology is an essential part of the development programme at CBS, and it has been a pioneer of new printing techniques, including the use of UV LED curing systems. CBS decided on the retrofit as when the pandemic hit in early 2020, it ventured into producing food packaging for the first time and needed the right equipment to meet production demands. “There were so many hotels and restaurants that were not

CBS’ managing partners Nathan Wilson and Stephen Wilson with their Ryobi 754 press, retrofitted with a GEW LeoLED UV curing system

able to do their catering in the usual way and so there was a sudden high demand for ready meals and safely pre-packed foods,” Wilson said. “This line of business really took off for us and has brought in over $1 million in the past 12 months. So there has been

an incidental benefit to our business from COVID, to counter the many negatives. And to add to this, the commercial print business is now steadily returning.” The retrofit installation of the new UV curing system has been pivotal in keeping

up with this new demand as Wilson said the production team at CBS had been running most of the food packaging on its RMGT 920 press because its second press, a Ryobi 754G, was “not up to the job”. The meal sleeves do not require the 920’s A1 sheet size and yet were taking up most of the press’ hours, following which Wilson decided that action was needed. The 754 was subsequently upgraded with a retrofitted GEW LeoLED UV curing system, mounted after the fourth print unit, which Wilson said has eliminated the unwanted demand on the 920. “We can now produce the sleeves without the need for aqueous coatings and although we have had to invest in the new UV system, that investment has effectively brought our 754 back to life,” he said.

Omnigraphics purchases an Inca Onset X3 from Fujifilm Australia By Hafizah Osman Omnigraphics Australia has added a new machine to its fleet of presses – the company has installed an Inca Onset X3, upgraded to become HS, which it purchased from Fujifilm Australia. Omnigraphics Australia CEO Nathan Sable said the business purchased the Inca Onset X3 to bolster capacity and meet its customers’ needs. “Since we were established 20 years ago, Omnigraphics has expanded significantly to cater for the retail and POS markets, allowing growth across all facets of our business. By increasing revenue, it has allowed us to reinvest in more state-ofthe-art equipment for further ventures,” he said. “We are constantly staying on top of the latest and best

The Inca Onset X3 fast flatbed printer has now been upgraded to HS

equipment to service our clients’ needs. The new Inca Onset has overcome space limitations by allowing us to consolidate three machines into one, while increasing capacity and product range. It really has been a game changer for us.” The Inca Onset X3, which has now been upgraded to become HS, is a fast flatbed

8 | AUSTRALIAN PRINTER SEPTEMBER 2021

printer with a maximum print bed size of 1600mm by 3200mm. The capacity of the machine is 1,440 sqm per hour. Sable mentioned that the Inca Onset X3 complements the company’s other equipment because it offers a diverse range of products. “The Inca Onset has many features but what appealed most to us was that it offered

quality, speed to market and burst capacity to meet our customers’ demands. We also had confidence in the technical support that was offered, as well as the uptime of the machine,” he said. “Some of its notable features are its spot gloss function and ability to print fine text and also reversed out black text, all in a high-speed flatbed. It allows us to be a ‘one stop shop’ for all large format signage requirements.” With three separate rows of CMYK print heads, the machine prints three layers of the image per pass. The printhead jet has a 14 picolitre drop size and with the addition of automation including Omnigraphics’ loader and robotic unload, Sable said the company is able to maintain print speeds and accuracy across numerous products.

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NEWS

No COVID jab, no entry at Complete Displays By Hafizah Osman

Complete Displays is now out of bounds for customers and staff that are not vaccinated against COVID. Its director Bernie Casey said, in a recent Today Show interview, that he is stopping customers and staff that aren’t vaccinated from entering its premises to ensure the safety and well-being of those present. With Sydney and Melbourne in lockdown, the Brunswick, Victoria based company is one of the first businesses within the print and visual communications industry to enforce stricter measures after being in more than 200 days of lockdown this year. “We are in the major events industry. We create signage for the Grand Prix and the Spring Carnival, and other big events in Melbourne. [With

Unvaccinated customers can't enter Complete Displays’ premises

the lockdowns], we have been smashed. I am a simple bloke that has a business, and I want to work with my staff and try and come out the other side. I am bit sick and tired of people not QR scanning or using masks, so we thought this was a good way to start. It is early days at the moment but [with active cases in the state] it is necessary,” he said.

Casey clarified that customers that aren’t vaccinated won’t be turned away – they just won’t be allowed into Complete Displays’ premises. “We are not turning away any customers, if they do not want to have the jab, we discuss our jobs outside rather than inside. I want to work with people, not against

people, and I think the only way out of this is by getting the jab. I have staff and family that are on board; they’ve said that they’ll do it without me asking them to do it,” he said. “How do we go forward with this situation if we don’t [take such measures]? The only way we can break this cycle is by having the jab.” Casey supported companies such as Qantas that are mandating that staff take the COVID jabs, saying that “we have to do the right thing to get out of this”. “I know the COVIDpositive numbers aren’t great in NSW and Victoria. As a boutique business, we can’t continue on like that. I am not banning anyone or making my staff have the vaccine; I am just stopping people who have not had the vaccine from coming in,” he said.

Aust Post pays former CEO Christine Holgate $1M settlement By Hafizah Osman Australia Post and its former CEO Christine Holgate have reached a settlement following the Cartier watch scandal, with Australia Post to pay Holgate $1 million to be taxed as an employment termination payment. Australia Post has also agreed to pay $100,000 of Holgate’s legal costs. Holgate participated in a mediation on 23 July before Peter Jacobson, a former Justice of the Federal Court of Australia to finalise the matter so that both parties can move on. In a joint statement, Holgate said she has released Australia Post from all legal claims while Australia Post said it is making the payment without any admission of liability. The dispute started in October last year when Holgate was stood aside after

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Australia Post and its former CEO Christine Holgate have reached a $1 million settlement following the Cartier watch scandal

the Federal Government launched an investigation into the purchase of $12,000 in luxury Cartier watches for four senior Australia Post employees. In a statement, Australia Post has also acknowledged that it has lost an effective CEO following the events of 22 October 2020.

“Australia Post regrets the difficult circumstances surrounding Ms Holgate’s departure from her role as CEO,” it said. “Australia Post recognises and thanks Ms Holgate for her outstanding contribution and strong leadership during her employment as CEO of Australia Post.

“Australia Post wishes Ms Holgate the best in her future endeavours.” Since resigning from Australia Post, Holgate has updated her LinkedIn profile to reflect her new role – she has joined Australia Post rival and parcel delivery company Global Express as its CEO. Global Express was part of Toll Holdings but got sold to private equity company Allegro Funds. Holgate will lead the transformation strategy for the growing parcels and logistics organisation upon Allegro completing its acquisition from the owner, Japan Post. “As the world emerges from the COVID pandemic, it is critical now more than ever that we build even more resilience in our logistics networks across Australia and New Zealand,” Holgate said.

AUSTRALIAN PRINTER SEPTEMBER 2021 | 9


NEWS

Print & Pack Aust and NZ to discontinue engagement with MBO and H&H By Hafizah Osman Print & Pack Australia and New Zealand, a supplier of packaging, printing and converting equipment, has discontinued its engagement with Komori Corporation after the MBO Group and Herzog & Heymann (H&H) acquisition. MBO is a folding technology company and H&H is a subsidiary of MBO Postpress Solutions, with its main market including signature folding. Print & Pack Australia and New Zealand managing director Carsten Wendler advised that the deal ceased as of 31 August upon request by the MBO Group. He added that by that date, all service and spares requests were referred back to MBO and H&H in Germany. Wendler also mentioned that the move enables Print & Pack to focus more on its core strengths of print and packaging. “It allows both parties to focus on their core strengths. Print & Pack will have then completely disengaged from the Bindery market and can now on the print and packaging sector,” he said. “MBO will announce in due course how it envisions to service its client base in Australia and New Zealand. “Both companies have enjoyed a beneficial partnership for several decades, but due to structural changes and varying demand, it was MBO’s wish to explore a different approach.”

Alex Bloch joins Currie Group sign and display service team By Sheree Young Currie Group has announced sign and display industry specialist Alex Bloch as the latest addition to the company’s service team. Bloch has over 10 years of experience in the wide format digital printing industry. Before making the move to Australia, Bloch gained experience in Israel with both HP Scitex and EFI (Matan) where he worked across several technical roles within R&D for the respective organisations. Since arriving in Australia two years ago, Bloch has been working as a technical specialist for EFI in Australia. Most recently Bloch has completed his

Alex Bloch has joined Currie Group as its sign and display specialist

Fiery proServer & XF Expert Certification. He now has the capability to setup and train users on how to extract all the valuable colour toolset features to ptimise their workflow.

Fiery XF is a digital frontend that drives both EFI and non EFI printers and cutters. Bloch brings a wealth of knowledge and experience to an already strong Currie team.

The Bacon Factory seeks industry support By Hafizah Osman The Bacon Factory founder Clint Harvey is calling for industry support to preserve a historic letterpress collection and build a mobile printmaking studio after the business where the collection is currently housed in Brisbane was sold. The Bacon Factory is Brisbane’s only open-access letterpress workshop and creative co-working print studio. It has served as a classroom, public workshop studio and Australian typographic archive for over 10 years after being established and funded by Harvey in 2010. The Bacon Factory’s first home was a rundown, brick warehouse in Fortitude Valley which was once a small goods factory known for its bacon. In 2017, real estate prices

10 | AUSTRALIAN PRINTER SEPTEMBER 2021

The Bacon Factory founder Clint Harvey has plans for the collection to be housed in a mobile printmaking studio

skyrocketed and the Bacon Factory had to relocate to Eagle Farm in Brisbane. With high prices continuing, The Bacon Factory was issued with 30 days to vacate the building. Harvey has plans for the collection to be housed in a mobile printmaking studio, within a converted shipping container but needs support to make it a reality. “It’s all about taking letterpress to the people,

and of course, saving the collection. The converted shipping container will allow The Bacon Factory’s historic letterpress equipment to travel to any location in Australia that can be accessed by a truck and shipping container. For many residents in regional and remote areas of Australia, this will be the first time that they’ve had access to a letterpress studio. The mobile printmaking studio will offer community demonstrations and workshops on the history of printing, the art of letterpress and its relevance to graphic design in a digital world. We plan to use the mobile printmaking studio to expose people to printmaking and work with them to share their community stories via the printed word. Doing this will keep the craft of letterpress printing alive,” Harvey said.

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NEWS

Konica Minolta launches AccurioPress C7100 series

The newly launched Konica Minolta AccurioPress C7100 series digital colour presses follow on from the success of the C14000 and C4080 series

By Hafizah Osman Konica Minolta has launched the AccurioPress C7100 series digital colour presses in Australia, packed with innovative technologies to create more profitable business opportunities. From intelligent automation and enhanced finishing to flawless quality, advanced capabilities, and exceptional durability, the series aims to enable customers to grow their businesses through a press that works smarter. The AccurioPress C7100 series is a new high-speed print engine incorporating many of the features of the successful AccurioPress C14000 series. The AccurioPress C7100 runs at 100 pages per minute (ppm), with the AccurioPress C7090 able to run at 90 ppm. With a focus on optimising performance, offering new and advanced print products, and growing the entire business, the AccurioPress C7100 series serves more customers and completes more jobs with innovative technologies. Konica Minolta Australia product marketing manager Tatjana Ferguson said the launch of the AccurioPress C7100 series completes the full refresh of the company’s

production colour line up. “The C7100 series builds on the success of its predecessor, the C6100, with feature enhancements for the agility and productivity demanded by professional printing,” she said. “The new models will make a powerful impression in the market, helping customers expand what they can offer and achieve greater productivity.” Konica Minolta Australia production and industrial print general manager Sue Threlfo said, “Konica Minolta is constantly innovating to help customers rethink their agility. “In a world where the only constant is change, Konica Minolta works collaboratively with customers to support their transformations, predict

Konica Minolta Australia production and industrial print general manager Sue Threlfo

12 | AUSTRALIAN PRINTER SEPTEMBER 2021

potential challenges and create solutions to provide assurance for them and the future of the industry.” Some of its features include: • Flawless quality with Konica Minolta’s latest Simitri V toner that is ecofriendly and formulated for performance. Fast melting, energy efficient, and low maintenance, it reproduces solutions on a wider range of media up to 400 gsm. Combined with an output resolution of 3,600 dpi equivalent x 2,400 dpi, outstanding results can be achieved from even the longest print runs. • Advanced capabilities with auto-duplex banners up to 900mm and the flexibility to handle embossed and textured media. Handling of the machines is simple enough for a single operator to run the most complex projects. • Intelligent automation that instantly detects the precise stock being used. The optional Intelligent Media Sensor IM-101 significantly reduces production time. At the same time, the optional IQ-501 Intelligent Quality Optimiser ensures colour quality and front-toback registration on every

print with real time quality and variable data print (VDP) inspection. • Enhanced finishing as with the entire AccurioPress portfolio, a wide range of finishing options are offered for booklet making, stapling, perfect binding and wire binding. Konica Minolta's TU510 inline trimming unit option is available for the AccurioPress C7100 series. The TU-510 is a four-edge trimming unit that can trim, crease, and perforate, allowing for full-bleed finishing support for long sheets, booklets, direct mail, and offers a dedicated business card option. • Durability and reliability with an advanced lubricated drum, double corona wires with automatic cleaning, an optimised paper transport solution and a double swing registration system. This aims to ensure improved paper compatibility as well as feeding accuracy. “The AccurioPress C7100 series is designed to support highly responsive print environments. It offers a choice of controller options including a Konica Minolta controller and controllers from EFI and CREO,” Konica Minolta said.

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2021

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NEWS

Ovato marketing arm now SBM Marketing Communications By Hafizah Osman Ovato Marketing Communications recently relaunched itself, as SBM Marketing Communications. SBM Marketing Communications is the new name of Ovato’s marketing services arm after it was acquired by Ballygriffin Holdings, an entity owned by the Hannan family. The name SBM stems back to the origins of Sinnot Bros. Media, which launched in 1973, and is the culmination of almost 50 years of marketing expertise and advice. SBM Marketing Communications said the business represents the consolidation of a range of brands over the past four years including PEP, Traction, Spectrum Group and PMP Digital to respond to the changing marketing landscape in Australia.

Ballygriffin Holdings managing director Michael Hannan

SBM Marketing Communications offers a full suite of integrated marketing communications services for brands, from PR and creative strategy to production, implementation and evaluation, across all

marketing channels. SBM said the scope of its services extends beyond those of typical comms or marketing agencies to include fullscale photography and video production, including premedia and post-production.

All these services also work in conjunction with SBM’s Smartech solutions, including digital catalogues, Advertising Production Suite (APS) management system and TractionNext digital customer engagement tool. “Our mission is to connect brands with audiences by developing marketing campaigns that hit the mark. We do this by combining datadriven insights with human truths to develop strategic plans and creative ideas that get brands noticed and deliver results,” SBM Marketing Communications CEO Stephen Cuthbert said. Ballygriffin Holdings managing director Michael Hannan said, “With the new-look SBM Marketing Communications, we are combining the experience of a veteran with the enthusiasm of a start-up to create an exciting new chapter.”

Remaining PICAs celebrations locked in with NPAs By Hafizah Osman

With COVID flare ups increasing across Australia, organisers of the Printing Industry Creativity Awards (PICAs) have announced another round of new dates for most of the remaining PICAs celebrations. The Print and Visual Communications Association (PVCA) said the celebrations in WA, NSW and Victoria will now take place on 29 October, coinciding with the 38th National Print Awards presentation, except for South Australia, which will host the event on 16 September at the National Wine Centre of Australia in Adelaide. The event in NSW will take place at the Ovolo in Wooloomooloo, at the

The remaining PICAs celebrations have new dates scheduled for midSeptember and late October for South Australia, NSW, WA and Victoria

Sheraton Melbourne in Victoria, and at the Crown Perth in WA. QLD is the only state that has so far celebrated the PICAs, with ColorChiefs, Kuhn Corp and Sunprint taking home multiple wins. PVCA president Walter Kuhn said the new arrangements

14 | AUSTRALIAN PRINTER SEPTEMBER 2021

were the result of some “pandemic-inspired creativity”. “The PICA presentations have been impacted by travel, border and gathering restrictions and, while we realise it’s frustrating to have arrangements changed, it’s all part of the flexible approach

we need to take to ensure events are both safe and successful,” he said. “Working with the event organisers at Visual Connections, we have now devised a new solution.” Kuhn added that guests at the Sheraton, Melbourne, will enjoy a cocktail function during the PICA presentations, with a short break before the national awards are announced during a gala presentation dinner. Proceedings will be live-streamed to satellite functions in Perth and Sydney and should any of these in-person events be unable to proceed, PVCA said an “in-home gourmet experience is lined up and ready to go”, to complement the virtual celebrations for ticket holders.

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NEWS: BUSINESS

PRINT STOCK WATCH: JUL 01 - SEP 01

ASX (AUD$)

Price

Amcor

17.68 2.28  17.90

IVE

Change

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Amcor eyes future acquisitions as its financials in FY21 increase

14.12

1.58 0.90  1.70 0.60

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30.36

9.64  35.23

18.06

oOh!media 1.44 0.41  1.95 0.88 Ovato

0.003 0.001  0.016 0.002

Redbubble 3.94 0.22  7.35 17

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Amcor CEO Ron Delia said the business would consider acquiring more companies to build on its portfolio of offerings

4120.78

By Hafizah Osman

Year High

Adobe 647.34 9.68  652.00 Apple

148.19 22.33  151.68

103.10

Canon

23.35 6.05  25.94

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Fujifilm

80.10

1.16  82.02

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4.39 0.59  4.43

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Heidelberg 2.10 1.44  2.28 Koenig & Bauer 27.95 Metsa Board UPM

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16 | AUSTRALIAN PRINTER SEPTEMBER 2021

Amcor is on the lookout for future acquisitions after the company delivered a successful FY21 and completed its Bemis integration in the US. Amcor CEO Ron Delia said the business would consider acquiring more companies to build on its portfolio of offerings. “Without question, we’ll be casting our eyes around and looking for the best opportunities,” he said. “We do believe that we have the best technology in the marketplace but we are also humble to realise that we don’t have all the good ideas out there. So, if there was a product acquisition that would add to our portfolio, we would absolutely do it. “Our financial profile is solid. With strong annual cash flow and a strong balance sheet, the business has significant capacity and flexibility to invest in organic growth drivers, including sustainability, execute M&A as well as return a significant amount of cash to shareholders. If there is an acquisition that pops up,

we would not hesitate for a second to suspend a buyback or continue to fund the funding, which we would comfortably be able to do.” In its 2021 fiscal year report ending June 2021, Amcor announced a GAAP Net Income of $939 million, up 53 per cent from the previous corresponding period and a GAAP net sales of $12.86 billion, up from $12.46 billion in 2020. Delia said, “Amcor delivered record full year earnings in 2021, as our teams successfully executed against our strategy, delivered growth and increased EBIT margins while managing exceptionally well through steep raw material cost increases and supply constraints.” Delia also provided an update on the company’s Bemis integration, saying that it is now complete with financial targets at about $75 million of cost synergies in FY21 and that the total revenue is expected to exceed the original $180 million target by at least 10 per cent. Of this amount, about $65 million was recognised in the flexibles segment.

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Avon Graphics managing director Tate Hone with the newly installed Durst P5 350/HS press in its Melbourne premises

Avon Graphics upgrades to Durst Avon Graphics has installed the first Durst P5 350/HS in the Southern Hemisphere and with the automated stacker combination, it is the first printer of its kind anywhere in the world

A

s a specialist print trade supplier and embellishment company, Avon Graphics has been at the forefront of technology, creating imaginative ways to enhance the artistry of printing. But with the fast-changing needs of customers, Avon Graphics realised that it needed a new press to deliver on speed without compromising on quality. That’s when the company decided on purchasing a Durst P5 350/HS – the first install in the Southern Hemisphere – with an automated stacker combination, making it the first installation of its kind in the world. As Australia’s largest trade-only embellishment company, Avon Graphics is a family owned business that has been in operation for over 45 years. It specialises in foil stamping, embossing, laminating, UV coating and in more recent years, in large format trade-only printing and finishing.

It employs over 100 people and boasts three manufacturing plants in Melbourne, Sydney and Brisbane. All sites have a range of equipment from small, half and full sheet size embellishment machinery, coatings equipment, and large format printing and finishing equipment. A first-time customer of Durst, Avon Graphics has installed the press in its Melbourne premises. Avon Graphics managing director Tate Hone said he decided on adding the press to its fleet when the company put in place plans to diversify its offerings and tweak its business direction. “We’ve been doing large format printing for about five years and we were in a slower speed market. We’ve recently changed direction and needed a faster device,” he said. As Durst has a premium reputation in the industry, especially within large

18 | AUSTRALIAN PRINTER SEPTEMBER 2021

format printing, it didn’t take Hone long to shortlist the supplier, Durst Oceania, as a potential candidate. “We’ve known Durst for quite a long time in our journey in large format trade printing. We’ve always been impressed with their products on show, so when we started looking for a faster device with higher quality outputs, we got in touch with Durst Oceania managing director Matt Ashman,” Hone explained. As conversations deepened between Hone and Ashman, it became apparent that Avon Graphics was leaving work behind because it needed a faster press in place to deliver on those customer needs. “We presented some of the issues that we were facing as a company in large format trade printing. We knew we needed to be winning back the opportunities that we were leaving behind. Speed to market was definitely a problem and getting

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COVER FEATURE the work, at a good quality, back to the customer in a timely manner was holding the department back for a little while,” he said. “Matt put forward good solutions to all of those problems that we had, so once we realised that the P5 350/HS was the right fit for us, everything moved really smoothly. Being able to react with speed and efficiency, and also at the right price is what customers were really looking for. “So, putting this faster machine in has enabled us to maintain our highquality outputs, which we’re known for in Australia.” According to Hone, the press’ automation and fine detail printing capabilities will help the business deliver on its aims. “We definitely haven’t taken a backward step in quality – we’ve improved on it with the fine detail printing and the automation the Durst P5 350/HS comes with. It’s quite modular, meaning we can add more automation down the track. We currently have three-quarter automation at the moment,” he said. “We’ve used the automated delivery and stacker on every job that we’ve run so far in these early stages. “It has been amazing to see the work arrive on a pallet, out the end of the press and ready to go into finishing and straight out the door. We can do in an hour, what we used to be able to do in a day. It’s a really big difference.”

Fast media change, easy maintenance handling and full safety render the Durst P5 350/HS’ printing process as more efficient than other similar presses

A true hybrid press The Durst P5 350/HS is a hybrid solution for roll and board printing of up to 3.5m and reaches productivity levels of up to 650 sqm/h. Fast media change, easy maintenance handling and full safety render the printing process as more efficient. According to Ashman, the diverse capabilities, automation and versatility of the P5 350/HS is what sets it apart from other similar presses. “It’s a true hybrid press – it can run roll-to-roll and it can run dual roll, and it can run those unattended, so hands off, lights out. But it can also run sheet-tosheet and with Avon Graphics adding the three-quarter automation, it can run sheetto-stack at speeds that many only dream of,” Ashman said. It also can be configured in up to eight colours, has a seven picolitre dot and 1200 dpi. In addition, its UV technology enables it to print on many diverse medias up to five centimetres thick and 50kg on a sheet

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The Durst P5 350/HS is a hybrid solution for roll and board printing of up to 3.5m. The press is also able to reach impressive productivity levels of up to 650 sqm/h

and up to 350kg on a roll media. You can print on textiles, acrylics, polymers, paper, and even on corrugated. “It truly is a press that appeals to many diverse businesses. That’s probably one of the reasons Avon Graphics got the press so quickly because it could see that the press could satisfy its needs today and into the future,” Ashman stated. “The machine has all the best features of a flatbed and all the best features of a dedicated roll-to-roll machine, to give customers versatility for their changing business needs. “They can add extra colours, and if it’s configured as a roll-to-roll printer and they want it to be a hybrid, we can add

the flatbed feature and also add automation. We tried to make this press appeal to as broad an audience as possible.”

Installation and service Before COVID, customers would visit Durst’s factory at Brixen in Italy to see particular machines being built and sign them off on the factory floor. However, limitations presented by the COVID-19 pandemic’s border closures meant that Avon Graphics was unable to see the press in person and had to sign off on it virtually instead. “Obviously, we still can’t do physical sign offs now, but we do offer a virtual

AUSTRALIAN PRINTER SEPTEMBER 2021 | 19


COVER FEATURE

Hone added that the new press will change the way Avon Graphics does business as it enables it to target new jobs and work with existing customers to help solve more issues that they have.

“This opens up a lot more opportunities for us to grow the trade large format division of our business,” he said. “It’s all about getting a quality product back to the market as quickly as possible and now we can really focus on the bigger work, which we’d never been able to do in the past. “Our install is the first of its kind in the world with the automated stacker; no one has that configuration so far. “It’s also nice to be the first in Australia to own a P5 350/HS, and in these early stages, that’s a big win for our customers. “We love the fact that Durst has good offerings in automation. We see that as a big part of our future because we potentially want to reach lights out operation at some stage. “It’s early days for us with the machine, but we know we’ve partnered with right people when it comes to technology. “The support from Durst has been nothing short of amazing. The team has been following through every step of the way, so it’s been a really good experience for us. We definitely have a big future with Durst.” As for Durst Oceania and the P5 350/HS, Ashman said the plans for the press are down to its customers. “Durst is an 80-year-old family owned company. We like to have partnerships with our customers. If our customers are successful, we’re successful,” Ashman said. “We build great equipment that fit our customers’ needs. We are here to deliver those presses to customers that need quick production rates and quality. At Durst, we not only develop great hardware, but we also develop great software to support businesses, to make them more profitable, and to help them grow. “Australia is such a vibrant market and confidence builds confidence. So, if a company like Avon Graphics can make a significant purchase like this on the strength of the Durst brand, any business can make that leap and jump.”

The Durst P5 350/HS not only prints on textiles, acrylics, polymers, and paper, but even prints on corrugated

The Durst P5 350/HS machine can be configured in up to eight colours, and has a seven picolitre dot and 1200 dpi resolution

Durst Oceania managing director Matt Ashman with the Durst P5 350/HS press at Avon Graphics in Melbourne

sign off. Interestingly with Avon Graphics, it never managed to get to the factory and see a P5 in the flesh. It was all done virtually and Tate put his faith in Durst and placed a significant order for the machine,” Ashman said. To mitigate the current COVID-19 situation where delays with transportation and logistics are prevalent, Durst built a COVID-safe plan whereby it could deliver the machine to Avon Graphics on time. “We planned well so that we could install it with everybody having the right level of PPE, safety and risk assessment. Durst Oceania has been very busy during the global pandemic, so this is our fourth install under very, very strict lockdown measures,” Ashman said. “So, we’ve had experience in what to do and what to expect, which our team navigated very well. The install went according to schedule and plan. “That’s a testament to my team, who have worked really hard to deliver exactly what we promise.” With service and support being an integral part to Durst’s business, Ashman mentioned that Avon Graphics will have access to the best of support from his team. “At Durst it’s not about the problem; it’s about how you come out from that problem. It’s about how you deal with that problem and how you resolve it. “If you talk to many of our customers, they’re always very impressed that we are completely invested in not only our business, but their business. Because if we’re all successful, then everybody’s happy,” he said.

“Service and support for Durst is a very important part of our business. We have a large team back at head office and we have our small team here that is dedicated to the Oceania region. Machines may break, but we will always be there to repair them and mend them. “But also with modern technology, we’ve been able to do more support remotely and build our machine with more support smarts. The Durst P5 350/ HS is actually equipped with the latest technology that monitors the machine inside, enabling us to log in, control individual components and diagnose problems remotely. We have redundancy built into the machine; it really is cutting edge technology.”

Future plans for Avon

20 | AUSTRALIAN PRINTER SEPTEMBER 2021

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PEOPLE IN PRINT

Investing in business development Having experience in strategy has enabled Vistaprint Australia’s CEO Marcus Marchant to lead the business into new areas of growth

A

recent national survey commissioned by Vistaprint found more than 1.1 million Australian small business owners have made significant sacrifices in the past year to keep their business afloat. The survey delved into the reality of life on the hustle during the tough pandemic year, and shows that while the majority of small business champions have been doing it tough, most (71 per cent of respondents) said they believe the personal sacrifices made have been worth it or will pay off in the long run. According to the research, around two in five (38 per cent) of small business owners who have made significant sacrifices have taken on additional work, while one in five (18 per cent) borrowed a significant amount of money from a friend or family member. A third (32 per cent) of respondents highlighted marketing as one of their biggest challenges in the past year, while a third (33 per cent) noted financial support as a main struggle. One in 10 (10 per cent) called out design as their key pain point. Having been the CEO of Vistaprint Australia for more than 1.5 years, Marcus Marchant himself took on the reins of the business just as the COVID pandemic hit. We spoke to Marchant about how he led Vistaprint Australia through times of change and what holds for the business in the future ahead.

Q: What is your background in and how did you end up at Vistaprint Australia?

Marcus Marchant (MM): I feel like I’ve lived a couple of lives before I joined Vistaprint. I started as a marketing and acquisitions lawyer, but I wanted a change

and more of a commercial role, so joined Citibank in a few roles. From there, I moved on to be the director of digital and onboarding at Optus and then the group chief digital and innovation officer at QBE. I was drawn to Vistaprint after meeting the executive team, including founder Robert Keane and seeing the enormous opportunity. Vistaprint is a $2 billion start-up which, after 25 years, continues to innovate and change the game by providing marketing solutions to small businesses.

Q: You took on the CEO role at Vistaprint Australia just around when the pandemic hit. What were your initial reactions?

MM:

Yes, it wasn’t quite a fun start! I was in the role for a week and had just enough time to visit our Boston headquarters. When I returned home, we immediately went into lockdown. My initial reaction was that of concern, but once we got through the uncertainty of those first few months, the team really found its groove. We pulled together, pivoted where it mattered and started building our roadmap for growth. We were lucky that FY21 was a very strong year for us thanks to our strategy and the products we brought to market.

Q: How did you navigate change within the business at that time, especially as a new CEO?

MM:

There were definitely some tough periods – we had to do stand-downs and ask our team to reduce their workdays. Plus, our Melbourne production facility went through lockdowns a couple of times.

22 | AUSTRALIAN PRINTER SEPTEMBER 2021

Our leadership team focused on completely transparency, constant communication and listening to our teams. We weren’t eligible for any of the government assistance packages, but paid those amounts anyway to impacted employees.

Q: How much did the business have to pivot in terms of direction?

MM:

We pivoted our sales and go-to-market plans and really listened to what our customers needed at the time. We created design templates for new regulations and uses – like floor decals – showing people where to stand and social distancing signs. At a high level, we were lucky enough to not have to change our tactical direction too much. We kept pushing on with our strategy and refined our operation model as planned.

Q: How has your prior work experience lent itself to your responsibilities in this role?

MM:

In my previous roles, I led teams of human-centred designers who were highly integrated into our product development lifecycle. Vistaprint has a long history of listening to customers and understanding their needs, and I think in the last 12 months, some of that human-centred design approach has really developed as a critical skill in the company. My previous roles in strategy also obviously helped – having a clear north star and a team engaged around that single vision is key. I’m proud that over the last 12 months, our leadership team has set that vision for the Australian business and that everyone clearly understands how they contribute to making it happen.

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PEOPLE IN PRINT

completely customisable. We were very lucky in Australia and at Vistaprint that COVID-19 didn’t impact our financials in a major way. We spent the year investing in our five-year strategy development, hiring amazing people and implementing changes to our website to bring us onto a world-class platform.

Q: Using your experience as an entrepreneur, how did you lead this change?

MM:

I helped the team get as close as possible to our customers and invested heavily in personalisation. We spent lots of time looking at what people were doing with our products and created designs to make things easier for them.

Q: What is your shortto medium-term vision for Vistaprint’s future?

MM:

We have strong growth aspirations for Vistaprint in Australia and have developed a great plan to deliver on that in the next few years. From dramatically increasing the number of products on offer with the help of our production facility in Melbourne and third party fulfillers, to launching a new Vistaprint Corporate Solutions team to focus on supporting small to medium enterprises with large customisation needs – we’re really excited for what the future holds.

Q: How will the company support its customers going forward?

MM: Vistaprint Australia’s CEO Marcus Marchant has invested in a five-year strategy development

Q: What were some trends that you noticed emerge during COVID?

MM:

We saw fantastic growth in people starting businesses from home and utilising our products – from business cards to stickers and packaging – to get set-up. We saw some categories grow more exponentially (like canvases, mugs and photo products), while demand in some other categories (like invitations, understandably) fell. Internally, like a lot of workplaces, we learnt new ways to communicate and engage with our team members. We tried and tested everything from daily stand-ups to coffee shop team meetings – and landed

SPRINTER.COM.AU

on a mix that was fun and worked for our team. We also dramatically improved our onboarding experience (a lot of our new starters had to onboard from home) and implemented additional payments to fund new home office set-ups.

Q: How did Vistaprint Australia adapt to take advantage of these trends?

MM:

On a product level, we introduced some great new offerings – custom face masks being one. We saw a gap in the market for super high-quality masks with filters that were

Well, product expansion is the key. But we see ourselves as the marketing partner for small businesses, and another crucial element of that partnership is making great design easy and accessible. We’re investing heavily in making the Vistaprint design experience as easy as possible, whether you are doing it yourself or with our help. With our recent investment in 99designs by Vistaprint, you’ll also see new ways to design and customise products coming to market.

Q: What will be your direction in leading this charge?

MM:

It’s all about our people and our customers. We’ll continue to hire and develop amazing people, as well as listen to what our customers need.

AUSTRALIAN PRINTER SEPTEMBER 2021 | 23


WOMEN IN PRINT

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Being her own boss: Jodie McCubbin

Jodie McCubbin, who is the owner and manager of Jett Print, has been at the helm of her business for almost eight years

H

aving started out as a receptionist for a print company on the Gold Coast when she was only 19 years of age, Jodie McCubbin quickly moved up the ranks in print before deciding to be her own boss and starting her own business. Currently the owner and manager of Jett Print, McCubbin has been at the helm of her business for almost eight years and has used her experience and inspiration to guide her as she progressed through the different stages of her career. “I started out as a receptionist at a print company, First Print, on the Gold Coast at the age of 19 and instantly fell in love with the industry. After moving from the Gold Coast to Mullumbimby, I continued to work in the print industry in Byron Bay and Tweed Heads, where I managed print companies. “But not long after, I reached a point in my life where I wanted to push and challenge myself and be my own boss; hence the birth of Jett Print. “My dad is a very successful businessman, so I draw the majority of my inspiration from him. Even though he wasn’t in the print industry – he owned panel beating shops – he was good at business and was able to retire at the age of 53. I learnt most of my business sense from him.” As one of the leading online print companies in Australia, Jett Print caters to the orders of both large and small businesses across a wide range of printing products to meet their marketing needs. The company not only prints solutions but also offers skills in copywriting, graphic and web design, social media management and marketing advice. “Our purpose is to help our customers’ business grow. With more than 20 years’ experience in the business, Jett Print combines industry knowledge and know-how with a passion for design and print, marketing experience, and the latest technologies to deliver impactful solutions that surpass client requirements,” she said. Offering a wide range of capabilities is what keeps McCubbin on her toes in this field. “I get excited seeing and working on new things every day. Nothing is ever the same as so many different jobs come through our doors – from small birthday party invitations to business cards to nationwide COVID signage, we love the diversity of our work and that fuels my passion for print,” she mentioned.

24 | AUSTRALIAN PRINTER SEPTEMBER 2021

Having seen the industry evolve and change at a fast pace, McCubbin learnt from early on that having a quick-adapting business was key to survival. “During my years in the industry, I have seen it evolve from film, plate and digital to now print on demand. It’s crazy to think that just 10 years ago, people would wait weeks for a set of business cards. We also used to send out hard copy proofs in the mail or via courier. It’s a whole new world now,” she said. “We now have to deal with ‘self-designed’ files – they’re quite interesting and some are funny, but there’s now the different stocks and finishes that all our prints can come out in.” McCubbin said starting Jett Print and winning major clients on certain projects, such as Corona, Dermalogica, Suncorp, major real estate businesses and national government divisions, are some of the highlights of her career. As a woman in print and a business leader, she not only looks to the print industry for guidance, but also looks to the wider business pool in general. “I’ve seen so many business leaders create their successes by themselves and back themselves 100 per cent. That is of incredible inspiration for me. And seeing so many women worldwide do what they love purely out of passion and knowing that they can do it is amazing,” she added. “As a woman in print, I want to be able to continue doing what I’m doing every day and give back to the industry. Showing up every day, talking with customers, and even communicating with suppliers can make a difference. Women can tend to be a little more outspoken about topics and are good at forging professional and interpersonal relationships with others. “Even by promoting ourselves on media, we can have our say as a professional to inspire change within others.” Moving forward, McCubbin intends to make Jett Print into a successful, well-known brand across Australia, continue to grow it as an essential business, and develop it to become a respected name in the print circle as well as other industries that need print solutions. “We also are supporting an environmental change by offering 100 per cent recycled stock and every offcut we have goes into our paper recycling bin, so we make sure it gets reused again to save trees, water and electricity,” she added.

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ANNIVERSARY

Penrith Museum of Printing turns 20 Today, the Penrith Museum of Printing is a not for profit organisation dedicated to the preservation of letterpress printing and houses a variety of operational printing items from the past

T

he Penrith Museum of Printing has turned 20 years of age in June, celebrating its growth from being a very small museum to becoming one of the only working print museums in Australia. Established in Penrith NSW, the museum is based on a typical 1940s printing house and holds a collection of printing machinery and equipment ranging from mid 1840s to the 1970s. Run by a team of volunteers, including Bob Lockley, former group director of print and distribution at Fairfax, the museum was born out of the closure of a local newspaper, The Nepean Times, founded in the 1880s. The story of the museum begins with Alan Connell, the founder of the museum, who had a desire back in 1987 to develop a ‘working museum’ of letterpress printing machinery and equipment. He started collecting items obtained primarily from The Penrith Nepean Times Newspaper, as well as printing establishments from throughout NSW.

Connell laboured for many years as he wanted to create this museum that would be capable of showcasing fully operational printing equipment for present and future generations. “After The Nepean Times plant closed down, the equipment was all found rusting away and Alan approached the owners about resurrecting that equipment,” Lockley said. Connell then continued collecting other print items from around Australia, many of which were donated by present and or past printing establishments. But many years had to pass before Connell’s dream was able to be fully realised via a Commonwealth Government Federation Fund Grant. This grant funded the building, which houses the equipment. The Penrith Museum of Printing was officially opened on 2 June, 2001. Today, the Penrith Museum of Printing is a not for profit organisation dedicated to the preservation of letterpress printing. Its important collection displays the Australian letterpress printing heritage

to the visitor, with original copy being turned into lead based lines of type utilising the linotype machine and/or handsetting lines by compositors, through to the print production stage by machinists on small, and or large printing presses. “Our collections – from the 1940s, ‘50s, and ‘60s – are all operational in the museum. In addition, we have a very extensive library and enthusiastic volunteers that ensure it all functions,” Lockley said. “We conduct tours for visitors of any age and run courses including letterpress printing and setting type by hand. “With regards to keeping the equipment running, there are several volunteers that are handy. “Because many of these machines are old, we can’t source much of their parts anymore if they malfunction, so we either need to have parts made or we get lucky and find another piece of equipment that we’re able to cannibalise parts from. “That’s our point of difference from other static museums.”

An intertype machine is one of the many other kits that is in working order

The Columbian Press is one of the oldest working newspaper presses in Australia

The Albion press that was originally used by Angus & Coote in Sydney as a proofing press

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ANNIVERSARY

The museum’s biggest pride and joy

The museum has one of the oldest working newspaper presses in Australia. This Columbian Press, manufactured in 1841, was purchased by The Carcoar Chronicle and imported from England in 1872, then transported across the Blue Mountains by bullock cart, where it printed The Carcoar Chronicle until 1939. It was rescued by John Fairfax in 1973 and restored and put on display until Nine purchased Fairfax. This 180-year-old press is now operating again in the Penrith Museum of Printing. “The Sydney Herald was first printed on a Columbian Press in 1830, exactly like the one on display at the museum. It was imported from England by the two chaps who started The Sydney Herald. When Fairfax bought The Herald in 1841, The Herald printed on the Columbian for 22 years,” Lockley said. “In those days, the population for the whole of Australia was just 70,000! “We also have an Albion press that was originally used by diamond and watch specialists Angus & Coote in Sydney as a proofing press for its catalogue artwork.” The Museum has six linotype machines and seven letterpress machines that are all operational, ranging in ages from 1841 to the 1960s. All the machines are demonstrated at The Penrith Museum and are powered by hand, foot and electricity. The Museum’s equipment and venue has also been featured in a number of movies – Wildboys, Peter Rabbit 1 and 2, and Ladies in Black. “Ladies In Black had a scene in the movie with actor Shane Jacobson operating the linotype and a couple of our members in the background typesetting. Wildboys and Peter Rabbit 1 and 2 leased some equipment to be showcased in parts of the movies,” Lockley said.

Challenges faced

Just like all other industries, The Penrith Museum too is facing challenges resulting from the emergence of COVID. The pandemic impacted the Museum during lockdowns, but it has managed to stay running through the appointment of some sponsors – Impact International, Finsbury Green and Bright Print Group (gold sponsors); MISTBIT Pty Ltd and JDA Print Recruitment (silver sponsors); and Roden Print, Tony Wolf & Son Quality Printers, PEGRAS Group, and Imagination Graphics (bronze sponsors). It also received generous donations from Ball & Doggett and the Focus Group.

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Volunteers at the Penrith Museum: (l-r) Ralph Bennett, Michael Page, Stephen Boyd, Walter Saldo, Dennis Cox, Keith Jacobs, Jan Page, Reg Boonzaier, Graham Elphick, Bob Lockley, John Berry, Robert Braat, George Gearside, and James Cryer

More volunteers at the Penrith Museum: (Front) Nichanan Peters, Graham Elphick, Stephanus Peters, and George Gearside. (Back) Peter Butterworth and Stephen Boyd

“When COVID hit and lockdowns happened, the museum’s operations and revenue were affected and as a not for profit organisation, having these sponsors has been very helpful. All these sponsors have come from the industry, which is very heartwarming,” Lockley said. “We need more gold, silver and bronze sponsors to keep going, or people who are even interested to donate without being a sponsor. “We were just building up our tours again recently before getting hit with the most recent wave of lockdowns. So, we’re suffering the same situation as everybody else.” The museum is also on the lookout for new premises to relocate to as its current owners are selling off the site. “We’ve got to move from our current premises in the next three to five years. The current owners are going to sell the site and we need a new home. We’re looking at options in the same area within Penrith, and would hopefully love to collaborate with some like-minded people or museums to preserve the past for the future generations,” Lockley mentioned.

“We are small in size and have a lot of equipment being offered to us. We hate to knock it back because there’s no place to put it.” The museum went through a lengthy renovation process in 2018. To date, the museum has a current membership of about 35 people, but Lockley said this base needs to grow to include a younger group of people. He is calling out to the industry to step forward to keep the museum going. “The biggest challenge is finding younger members to take on the reins and learn how it’s all done so that the museum can be preserved for the future. A lot of the people that currently run the museum are older, so we need a younger generation of people to come in and learn how we operate,” he said. “We’ve got quite a collection of printing items after being in operation for 20 years and it would be great for us to be able to capture the past to preserve for the future. Our anniversary is a significant milestone for us, but we’ve reached our pinnacle and need to make sure it’s available for the future generations.”

AUSTRALIAN PRINTER SEPTEMBER 2021 | 27


ADDING VALUE TO PRINT

Building on capability for

LONG-TERM SUCCESS Print service providers need to offer full service and be business partners that help clients achieve their goals

By Konica Minolta Australia production and industrial print product marketing manager Tatjana Ferguson

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or sometime, we have seen a noticable shift in the way that people consume information. As people seek to consume information digitally, the print industry has experienced a noticeable decline in traditional applications. This has meant that many print businesses are looking for ways to pivot into new areas that are experiencing growth. The outbreak of the pandemic, need for COVID-related materials, pressures on supply chains and upward trend for local manufacturing and shop small have resulted in growth in key print applications including label, packaging and wide format. Post-COVID, a more open environment is expected to create opportunities in the medium- to longterm. As this happens, there will be fewer low-value items printed, with an emphasis on higher quality and embellishment effects that add value and interest to products. The ‘unboxing’ trend is something that print service providers (PSPs) will also need to focus on as consumers are purchasing goods online more often and that entire experience needs to be enhanced. With print being an effective way of communicating and the print industry being very visual, some print businesses have started to think more about how to add value and capability

to their business longer term. PSPs need to able to differentiate their product offer in order to stand out from the crowd. Buyer decisions are increasingly impacted by print, so PSPs now need to ensure that the messaging gets across to them in the quickest and most attention-grabbing way. Marketers and brand owners are looking for their brand messages to stand out with special effects, such as spot gloss and clear dimensional printing, with a shine and tactile feel that lifts packaging and documents to a new level. These effects use traditional methods but are time-consuming and not cost effective – particularly for short-run jobs. The MGI range of digital embellishment solutions, such as the JetVarnish 3D One and JetVarnish 3D Evo, offers options for introducing new products or services for print applications such as print embellishment on 2D pre-printed output with inkjet technology and using clear inks cured with ultraviolet (UV) light or foil effects to create real value-add for print providers. The baseline is that PSPs should not position themselves as just another commodity print supplier, but as a solution or full-service provider and as a business partner that helps clients achieve their business goals of being more efficient and more cost-effective. Understanding what a PSP’s end customer wants or needs is critical in having a strong value-add strategy. If a PSP is not doing what a customer wants, then the activity is not value-adding. Being able to identify value add, non-value add and wasteful activity is the first step towards achieving the highest customer satisfaction with the least amount of waste. Differentiation and personalisation is currently the key to developing a strong brand for both companies and individuals.

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Some strategies include: • Putting a focus on innovation and delivering products and solutions that help create the ‘wow factor’ and exceed customer expectations • Understanding the best way to market or promote a product offer to customers • Ensuring that you have a good web presence and spend time developing your marketing • Looking at how you can build better relationships with your customers with more consultative selling skills • Reconsidering how to promote your business (e.g. the use of social media platforms and other online tools for engagement with a younger, more digitally-savvy generation of print users) This would enable the PSP to create their own niche capability in the market, which should be flexible and adaptable to changing market needs. For smaller PSPs that can’t afford an extensive value-add strategy, they should consider partnering with a company who offers different services to theirs so that one can benefit from increased revenue opportunities while the other builds the volume for the required investment to add the capability in-house. Service and support is also necessary for strategies to be implemented correctly. At Konica Minolta Australia, we partner with our customers to create the right solutions for their businesses now and into the future. We constantly look for ways to help them add additional capability and bring value to what they do. We also help PSPs by putting them in touch with other service providers that have the capability should we determine that they don’t have volumes and need to build it up. We are always happy to help and connect them with people that we know and don’t conflict from a market perspective.

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ADDING VALUE TO PRINT

A strong demand for

EMBELLISHMENT

With the need for packaging to be more attractive now than ever before, embellishment is the value add for many designers, printers and converters

By Kurz A/NZ managing director Stephen Pratt

K

urz is in a fortunate position, given the current landscape, that the marketplace for metalised transfer coatings is strong at present. We’ve got high demand in wine and beverage, FMCG and the food sectors, which are driving the growth. The print and visual communications market seems to be split between big and small players – the mid to large printers and converters seem to be doing quite well, while the smaller family-run businesses appear to be struggling, especially with the lockdowns that have taken away the foot traffic that they rely on to get business through. As a result of COVID, e-Commerce is growing and many businesses are updating their label and packaging designs in order to gain some instant recognition and eye appeal on a screen instead of on a shelf. This change, along with the introduction of new flatbed foiling equipment into the market, has seen a lowering in the cost of adding foil, resulting in more embellishment and foiling being added to labels and packaging. In terms of trends, the wine and beverages market is seeing the most amount of growth. The use of embellishment in the wine industry remains strong where brand recognition and eye appeal are valued. With so many brands to choose from in this category, packaging, along with price, is often a

deciding factor in which product gets purchased. The same goes for other beverages – we’re seeing an uptake of foil onto labels and packaging for craft beers, and some of the new bespoke whiskeys, gins and spirits. Brands are also using foils to separate themselves from their competitors, embossing or debossing and adding foil onto their packages helps to enrich and give a luxury effect. If you look at Lindt chocolate, as an example, the brand use foiling and embellishment extensively on its packaging to promote the Swiss quality image for the final product. Digitisation is another trend having a big effect on the print industry, with many printers incorporating digital printing as part of their total service offering. The next big change to come will be in the field of digital finishing. Kurz is a pioneer in this space having demonstrated its first Digital Metal products to the market over a decade ago. During that time, our Digital Metal range of solutions have evolved and continue to do so. We are now able to offer the market solutions to provide digital foiling solutions for digital printing houses as well as our traditional customers. Regardless of whether they work with cut sheet, or continuous web, we have solutions to match their market or equipment, with all of the advantages of digital workflow, no tooling, short and long run, personalisation and on demand. Kurz now offers the DM Jetliner for continuous web labels and flexibles applications and have a separate module that can be incorporated directly into an HP7000 press. We also offer the DM Smartliner and Luxliner, designed for the SRA3-B2 cut sheet market, and we will soon be releasing a new product, the DM Maxliner in coming months to address commercial, Web2Print,

30 | AUSTRALIAN PRINTER SEPTEMBER 2021

packaging and Web2Pack applications. Digital metal is our own product and we’re using all of our own knowledge to provide best in class finishing, embellishment and foil registration at low and high speeds. Kurz is globally renowned as an expert in the foiling and embellishment space and has been for the best part of 125 years. Our goal is to add value to our customers’ businesses, which in turn, benefits their customers. Foiling and embellishing is a specialised service so many print houses partner with trade stamping business that specialise in it to add extra value for their customers as and where they need it, instead of having to invest in equipment, knowledge and training themselves. For those that are in the business of offering foiling and embellishment, it is incumbent on them to look at the new technologies that are launching, especially in the digital space, to boost their capabilities. A recent initiative that delivers value to our customers is our online Kurz Webshop, which we introduced last year. Others include sustainability initiatives like ECOFIN, a new foil formulation using half of the PET as normal foils, as well as our recently launched RECOSYS recycling process for PET, which is available in Germany and Europe for now. The coming few years will see a greater requirement for recycling, as recycling and sustainability of packaging materials become the new normal. This is expected to drive further innovation in packaging design and implementation. Products will be designed in a way that it is accepted and practical for consumers and easily recycled in the emerging circular economy. There’s no doubt that the growth of embellishment is assured, but the shape of the market is being driven by efficiency, recycling and sustainability both now and into the future.

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ADDING VALUE TO PRINT

Have a forward-thinking

STRATEGY

Every business needs a forward-thinking strategy to add value in print – and a lot of it depends on the clients’ requirements and needs

By Taylor’d Press creative print director Kirsten Taylor

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here will always be an importance in the value of print, how the offering can be grown, and how traditional methods can be used for the industry to stay in the game. But most importantly, businesses need to understand their markets, know their clients and have the confidence that they can produce a product that equally reflects the expectation of their clients. The past few years have seen printers assess where their markets are and how they can diversify or innovate. Many are adding new products to their existing offerings to keep up in a market that has seen decline in past years. Label printing, packaging, wide format and fabric printing come to mind as areas that are thriving due to the kind of work they can produce, especially in the current market, which is a little bit of a rollercoaster as a result of the effects of the pandemic. Depending on lockdowns across states and buyer confidence, some clients that have had healthy budgets in the past may now be tighter on their spending. We have also seen a downturn in the way that they place orders. On the other hand, there are some other areas where we see clients who are coping well with the current climate have a healthy budget to spend on the luxury of speciality print.

The only focus Taylor’d Press has had in the past few years is survival. That looks different to everyone depending on what size business you have and what your profit looks like. We are a small operation and our only chance of survival is to keep doing what we’re doing – but better. We continue to offer traditional offset print and finishings in that speciality market as we believe in a tangible product that offers that premium finish. For example, our UP Banking mailer is something that is testament to this, giving a business with an online presence a strong and visual experience in the hands of their clients when signing on for their product. Every business needs a forwardthinking strategy to add value in print – and a lot of it depends on the clients’ requirements and needs. If there is no ability to expand into technology that you feel will draw your customer into working with you, consider collaborating with the many talented businesses in our industry. You then have the ability to prove a larger offering to your clients and also expanding that offering to other business, creating a win-win for the industry. Adding value in print is in the knowhow of what you have, and doing it

ADDING VALUE IN PRINT IS IN THE KNOW-HOW OF WHAT

32 | AUSTRALIAN PRINTER SEPTEMBER 2021

YOU HAVE, AND DOING IT BETTER.

better. It’s our responsibility to understand how effectively we can run, produce and enhance the clients’ experience to work with us. The value we add to our client is the experience of receiving a product that exceeds their expectations. This then translates into a positive experience for them, which they then recommend you to others. For other printers, it may be that they can offer a whole suite of collateral – from stationery to large scale signage, product and packaging – so the client deals with only one supplier, therefore enhancing their experience. But businesses should be mindful not to over capitalise. If you are feeling the pressure to diversify or move into different markets but you require the necessity of new technology, you better have a good understanding of your clients’ needs moving forward and the ability to produce the work to be able to make a positive change rather than one that will leave you worrying about the investment you have committed to. At Taylor’d Press, we promote the work we do on social media and use this as our selling tool. You have to have a lot of trust in your brand and you have to be passionate about what you produce. This is always reflective in the work we deliver. As such, if printers who are willing to enhance their offerings by innovation can visualise their businesses moving forward with enhanced technology and they have the passion to grow, thrive and succeed with their vision, the future of print can only get better. Those areas are going to depend on what size business they have, their ability to look to new and innovative ways and their passion to drive a sense of success in our industry.

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ADDING VALUE TO PRINT

Having value-add that

SPANS WIDER

The key to survival and success has been the breadth of revenue streams a company has both from the vertical markets it serves and the products/services offered

By Lamson Paragon Group CEO Rodney Frost

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ore than ever, we are seeing a more fragmented and diverse print market in Australia, with most players finding their niche. Not many ‘me-too’ businesses have survived. Those in general print that purely focus on marketing material, events, travel, education and the like are struggling due to the limitations resulting from COVID. On the flipside, those that are producing packaging, labels or have wide format expertise for COVID-19 signage and stickers are flourishing. Having seen businesses merge, sell, close and some grow, the key to survival and success has been the breadth of revenue streams a company has both from the vertical markets it serves and the products/services offered. For example, look at IVE Group’s breadth. As an industry leader, it offers anything from catalogues, magazines, commercial printing and packaging, to point of sale, window displays, fitouts and branded apparel. Its four core areas of business are creative, data driven communications, production and distribution, and integrated marketing. Last year, it pivoted in a fortnight to utilise its supply chain and distribution network to become a powerhouse offering every piece of PPE you could possibly imagine for COVID-19. Some of those areas have a high cost of entry, but some do not and they’re relevant.

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Finsbury Green is another example. The team there have expertise in print, mail, digital, promotional products, print management, campaign management, creative management, retail management, warehousing, fulfilment and distribution. And there are pure print managers whose value-add spans even wider. Look to WINC, Rothfield, PMA Global and Stream Solutions as examples here. As such, if you are only selling printed products, you are at risk of being a ‘me-too’ business. All that prospects and customers can differentiate you against is your price. Two areas where printers can offer value today would be to follow the value chain of a product or service vertically up the chain and down the chain. It is seven times harder to get a new customer compared to working broader with your existing relationships by widening the value you offer. This could be anything from creative of the idea/concept right through to warehousing/logistics and then even further into the analytics of spend for your customers. For the smaller printers, the best advice is to talk to your customers and simply ask them what they wished that they could buy from you. That intel together with your understanding of what is available will hold you in a strong position. At the Lamson Paragon Group, we are Australia’s only ‘trade only’ business in the products and services that we offer. Strangely enough, it’s our set of values – which we do not compromise – that has set us apart. From a product/ service perspective, we added a high-end wide format latex-based division prior to COVID to give our smaller printers and print managers more products to offer. More recently, we have driven hard in to automation, system integration and

building e-commerce sites for our partners which no longer limits us to only print. This allows our partners to spend more time building their businesses and less time processing orders for basic products that could be simply put on the web. As such, adding value and diversifying creates a business with less risk and reliance on a single revenue stream. To kick start a strategy, always start with listening to your customers as to what they want from you. Then define what your appetite for risk looks like, what assets and skills you have in your business and start to knuckle down on your next move. Run this past those same customers first once you have it clear in your mind to ensure you are on the same page. Everyone can afford to value-add, and you probably already are. If there are capital commitments required, see if there is a ‘trade only’ partner like us in that field. Utilise their existing capital and build yourself a business in partnership with them so that you have clarity on the revenue you have before taking the debt risk. When looking to the future, other areas of value-add that printers should consider include: • Navigating away from a ‘just in time’ offshoring procurement model as it is far too risky. So many boats were caught up for weeks and months and companies couldn’t get their materials. As a result, both production on demand and warehousing/logistics seem to have a solid future. • Fiber based digital packaging has an enormous potential given Australia’s 2025 National Packaging Covenant Targets. A lot of the devices we use now for digital print are able to print the base sheets for this work and it is a big growth area. Stay safe and add value!

AUSTRALIAN PRINTER SEPTEMBER 2021 | 33


INSTALLATIONS

Precision Group purchases two

TASKALFA 15000C PRESSES FROM KYOCERA Precision Group installed its first Kyocera TASKalfa Pro 15000c press in November 2020 and now has a second machine at its premises

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elbourne-based Precision Group has installed two TASKalfa Pro 15000c presses, which it recently purchased as a new customer from Kyocera Document Solutions Australia. Precision Group, which is a privately held family business comprising of marketing experts and production specialists, is a large mailing house with digital and offset capabilities. It installed its first TASKalfa Pro 15000c press in November 2020 and following increased capacities, installed a second machine in July this year. Precision Group head of operations, systems and workflow Matt Gatfield said the company purchased the presses as it saw a gap in the market where there was an opportunity for inkjet but for slightly higher volume work. “We have both an offset division and a digital division. The majority of our larger volume work was going to the offset division, then over printed with variable data. Whereas a lot of the smaller volume work was going straight through to single-pass, four-colour digital production,” he said. “But there always was a gap in the slightly higher volume work where the cost of digital became a little bit prohibitive and the throughputs of doing small volume, which was a two-part process with overprint, became inefficient. “So, when these machines came along, they were a perfect fit that sat in between. We’re saving our clients time in terms of speed to market and in some instances, reducing costs as well. For us, the presses have provided us with flexibility.” Precision Group general manager Nick Carayanis said the entrylevel features of the TASKalfa Pro 15000c was very appealing to the business, alongside its flexibility, output capabilities, footprint and efficiencies. “Its throughput gives us so much more flexibility and considering that a lot of the work we do is variable, it allows us to offer high level personalisation to our clients – which you can’t necessarily do with offset and overprint,” he said. “The TASKalfa is similar in size to our digital presses, so were able to fit two of these units in our premises very easily.” The TASKalfa Pro 15000c is a high-speed production fourcolour CMYK inkjet colour printer that aims to offer reliability, flexibility, and consistency at up to 9,000 A4 impressions per hour in colour or monochrome. Its support for uncoated stocks ranges from A6 to SRA3 and beyond from 56 to 360gsm. The main unit itself comes with an optional Fiery System to optimise colour and boost productivity with advanced workflow options. Precision Group took on this offering with the purchase of its presses.

34 | AUSTRALIAN PRINTER SEPTEMBER 2021

Precision Group general manager Nick Carayanis with one of the two TASKalfa Pro 15000c presses installed at the company

Kyocera Document Solutions Australia national print production specialist Skipp Humphreys said the power consumption of the technology is much lower than traditional digital presses. “One of the challenges that a lot of businesses face is that factories are usually loaded up with amp-age and not much spare power. Finding spare power for the 15000c is not much of a challenge as it runs on 10amp; it has good environmental credentials with it,” he said. Humphreys also mentioned that the TASKalfa Pro 15000c is Kyocera Document Solutions’ first foray into the production space using its own technology. “Kyocera has been providing inkjet heads to other major manufacturers for almost 10 years. So, our manufacturers saw a gap in the market and we’re approaching the right clients. In the right environment, the press is bullet-proof,” he said. Gatfield said the installation of both presses happened with no delays and the Kyocera Document Solutions team had them up and running in just a couple of days. “We didn’t have a lot of pre-committed work to put through to it so once we got it going, got our staff familiar with it and ran successful testing, we managed to migrate a lot of our existing customers over to that platform. It happened much faster than we expected,” he mentioned. “This has also allowed our other machines to do what they do best as we’re not trying to produce short runs on a big offset press.” Carayanis added that the support from the Kyocera Document Solutions team has been faultless and that they have been available to support Precision Group every step of the way.

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www.kyocera

documentso lutions.com.a u


REAL MEDIA COLLECTIVE

The national COVID plan: a Let’s keep moving towards the finish line and inviting everyone along to the barbecue, except Delta

J

ust when many of us started to enjoy a sense of normality and calm, the Delta strain turned up uninvited and ruined the barbecue. As a result, we are all having to endure lockdowns and restrictions of various lengths and severity across Australia and New Zealand. Every other day, we are given changing government advice and we have all had to learn to rapidly synthesise oftentimes confusing information. We are all trying to make the best decisions we can, given the situation. From a national perspective, the Australian

Government has determined its fourphase strategic plan to see us through to the other side. However, as is often the case, what sounds straightforward on paper isn’t necessarily the case. There is a long list of actions to be accomplished if the operational plans, that are drawn from the strategic plan, are to be properly implemented. Assuming we are in Phase A, the remainder of 2021 will be about continuing to de-risk our workplaces across a range of issues. Two such issues, COVID vaccinations and mental health, should be factored into your plans to ensure these people related issues are dealt with before the industry moves into the next phase.

The national strategy

The internationally renowned Doherty Institute for Infection and Immunity prepared its modelling report for the 30 July 2021 National Cabinet meeting. That report assessed the impact of different levels of community vaccination on the transmission potential of the Delta variant of COVID-19. The report stated that at 70 to 80 per cent vaccination rates, we can

ease current restrictions subject to ongoing public health measures and plans for any future outbreaks. With inputs from the Federal Treasury, that report formed the basis of the National Plan to transition Australia’s COVID-19 Response. The key points of the national plan are: • Phase A – Implementation of the national vaccination plan while simultaneously minimising the number of COVID-19 cases by taking early and strong action in response to outbreaks of the Delta variant (track, trace, isolate and quarantine). This is consistently more cost effective than allowing higher levels of community transmission, which ultimately requires longer and more costly lockdowns. • Phase B – Minimising serious illness and fatalities, along with easing restrictions on vaccinated Australians. As vaccination rates rise, significantly fewer lockdowns and other restrictions will be required to minimise cases of COVID-19, thereby reducing the economic cost of managing the virus. • Phase C - Assuming vaccination rates

There is a long list of actions to be accomplished if the operational plans, that are drawn from the strategic plan, are to be properly implemented

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REAL MEDIA COLLECTIVE

marathon we need to run for adults reach more than 70 per cent plus, lockdowns are unlikely to be required thereby significantly reducing the economic cost of managing COVID-19 to around $200 million per week. This is compared to 50 per cent vaccination rates where the costs are estimated to be approximately $570 million per week. At 80 per cent vaccination rates, the direct economic cost of COVID-19 management is expected to fall to around $140 million per week. • Phase D – This stage remains light on detail at this point, however assuming high vaccination rates, it will be about managing COVID in line with public health management advice where necessary and opening the international borders. This phased approach has faced some criticism given there is no clear timeline and is light on detail. Additionally, it is based on the view that Australia will at some point have to live with COVID in the community. However, it provides the country with a strategic plan based on science and economics rather than a detail laden operational plan where the list of issues is lengthy. Advancement through the phases will be evidence led and altered where required, but it remains on point in its purpose to move us all forward. The key to advancing the plan hinges on increased national vaccinations levels.

Vaccinations

Employers are a trusted source of information and are often best able to assist employees on the issues, benefits, obstacles and questions that employees may have relating to COVID vaccinations. Directing employees to appropriate information sources will also assist them to make informed decisions and not be distracted by the false prophets and ne’er do wells whose voices have seemed louder this year. Employers have a duty under workplace health and safety laws to eliminate, or if that is not reasonably practicable, minimise the risk of exposure to COVID-19 in the workplace. Over the last 18 months this

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has included implementing COVID-safe plans and strategies. Although total elimination of the risk of exposure in the workplace may ultimately not be possible, our industry has done really well on managing this issue. However, and in line with the national plan, increasing vaccinations amongst your employees will be a significant part of us sailing into clean air. There has been much confusion on the issue of mandatory workplace vaccinations as a result of conflicting public messaging. For those businesses who intend to go down that path there are many considerations for implementing such a policy so that it would be considered lawful and reasonable. The Collective continues to recommend companies strongly promote to employees that they get vaccinated and where possible support them to do so. Conversations with different companies in the industry has evidenced that many employees are already well on their way to double dose status.

Mental health

Although dealing with the physical effects of the COVID virus and increasing vaccination rates remains the biggest challenge, the negative impacts of the virus on mental health has been significant. Stress, confusion and anger has increased as a result of the pandemic. It is no surprise that lockdowns and other work and social restrictions have had a negative effect and impact on many people, including your employees and therefore the workplace. From an operational perspective, good mental health is an issue that employers can and should continue addressing and promoting in the workplace. Additionally,

the health and safety of your employees is also a legal duty. The correlation between good mental health with productive and engaged employees is beyond doubt. The mental health of your employees should be integrated as part of your overall health and safety approach and processes in the workplace. Employers can take a number of steps that will address and improve employee mental health: • Provide employees with a point of contact in the workplace if they have any related concerns. • Regularly check in with all employees. Be mindful that employees who continue to work from home may feel isolated and encountering uniquely different issues to those employees who work onsite. • Become more literate on mental health issues so as to understand the scope of the issues and consider undertaking a mental health first aid course. • Provide employees with relevant information on COVID-19 and remind them of all the measures the business is taking in the workplace to reduce possible exposure will ease concerns. • Given much is out of everyone’s control at present, promote the positive aspects of work. The national plan is the marathon we need to run, but increasing vaccination rates and ensuring ongoing good mental health are some of the sprints we must undertake along the way. As an industry, we have faced the challenges, remained resilient and continue to be as agile as we have been for the past 18 months. Let’s all keep moving towards the finish line and invite everyone along to the barbecue, except Delta.

Charles Watson is the general manager of industrial relations, policy and governance at The Real Media Collective, an industry association representing the paper, print, mail, publishing and distribution companies across Australia and New Zealand. For more information contact: 03 9421 2206 or hello@thermc.com.au. www.therealmediacollective.com.au

AUSTRALIAN PRINTER SEPTEMBER 2021 | 37


PEOPLE

Understanding psychology to make the right hiring decision

You’ll give yourself a massive edge when you approach recruitment to engage with your potential candidates' primitive brains

T

hese days, it seems like as a small business owner, you need to be able to build websites, do accounting, handle social media marketing, lead a team, work with clients and now make good hiring decisions. The good news is you don’t have to be a psychologist to make good hiring decisions; and learning a few things about the way people are wired will help you. The bad news is that even though pretty much every single thing has changed to the point of being unrecognisable over the last 100 years, human beings’ brains haven’t changed much at all in tens of thousands of years. Why does that have anything to do with recruitment? The people you’re looking to hire and ideally engage (so they are able to contribute more to the bottom line than they cost you) have ‘old-school brains’. You’ll give yourself a massive edge when you approach recruitment to engage with your potential candidates’ primitive brains to send them the message that this job is something that they want. I call this hard-wiring the ‘human iOS’ because it’s the operating system that runs us. Here it is in a nutshell. Way back when we lived in tribes, we lived with 35 to 50 other people, each had a necessary role in the tribe’s survival. Our brains told us that acceptance, belonging and being necessary (aka having a key role in the tribe) equaled life and that being unnecessary or being rejected equaled death. Fast forward to today and everything else has changed but our brains still tell us that acceptance, belonging and being necessary equals life and that being

You don’t have to be a psychologist to make good hiring decisions; and learning a few things about the way people are wired will help next time you undertake the recruitment process

unnecessary equals death. So, because humans are hard-wired to stay alive, we crave the psychological safety of belonging and having a purpose we believe is valued by our ‘tribe’ (usually this is the way we earn our living). The world we live in these days is the opposite of the world we are hard-wired to live in – one where we don’t really need each other to survive and one where we’re increasingly seeing jobs replaced by AI or technology. It’s also one where connection and belonging is scarce. Even though most of us don’t know it, everything we do is driven by our psychological need to feel like we are necessary and important enough to stay ‘in the tribe’. It’s why people buy expensive cars, want nice clothes and impressive job titles. We want to be wanted and to belong. Opportunities to belong and feel purposeful are limited, which is where our jobs come in. Now, back to recruitment. Most job ads are bullet point lists of tasks, responsibilities and qualifications needed. They include the standard ‘about us’ paragraph that’s got the date the company started and some vague statement about what it does. Is it going to emotionally engage somebody and make them feel like that

38 | AUSTRALIAN PRINTER SEPTEMBER 2021

job is the opportunity they have been looking for to put their strengths to work so they will feel valuable? Does it sound like the kind of thing that would cause a person to feel deeply compelled to want to belong to that ‘tribe’? No, it doesn’t. It shows that anyone will do, as long as you are going to do those tasks and have that degree. It shows that the advertiser is looking for a job to be done, not a new member of their tribe. And it makes people feel that they’re replaceable. The traditional way of advertising for a new role equals a strong prospect for a life without psychological safety, which equals death from the brain’s perspective. What could you do differently? Step one is to write the ad so it appeals to a person’s emotions and shows them that belonging to a tribe that sounds like ‘their people’ is on offer. Engage them. Write about the value this role will contribute to the team, why the role exists, what the culture is really like. Write an ad that paints a picture of what working there would be like. Yes, there’s more, but for today that’s plenty. You’ll be amazed at the difference it makes to the way candidates respond to the recruitment process and to the types of candidates who apply.

To unlock profitability through emotional engagement in marketing and communications, Meqa Smith launched The Unforgettable Agency, which she currently heads as its strategist.

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TALES FROM THE PRINTERVERSE

Winning the moment for a quick sales

victory lap

Industry needs to now focus on getting some quick wins for some quick sales and develop relationships based on the victory of delivering results

I

f you read my posts with any frequency, you probably know I focus on helping printers create long-term relationships with print customers. I benefited from long-term relationships with my print partners throughout my agency career. Some of the printers I brought with me to agencies, as I moved around, still have those accounts. Long-term goes both ways. While I still believe in the power of developing and cultivating relationships for longevity, we just don’t have the time for that right now. Instead, let’s focus on getting some quick wins for some quick sales and develop relationships based on the victory of delivering results.

Timing is everything

I speak to a lot of professional print customers and ‘speed to market’ has moved to the top of their priority list. While that used to manifest as the raison d’etre for considering digital printing, current supply chain and shipping issues have broadened the speed scope. If you can market on speed – do it. All the ways you can win the race to the mailbox, the shelf, the event, the hands of a prospect and so on.

Popping off the page

Specialty finishing is the most prominent way customers believe their print can stand out. They aren’t wrong, but they need to get more return for their money these days. One way that can manifest is by offering QR codes to help extend engagement and lead the intended audience to multiple places with a very simple scan from the camera on their mobile device.

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‘Speed to market’ has moved to the top of print customers’ priority list, meaning quick sales have become a necessity for many in the industry

WHILE I STILL BELIEVE IN THE POWER OF DEVELOPING RELATIONSHIPS FOR LONGEVITY, WE JUST DON'T HAVE THE TIME FOR THAT RIGHT NOW. If you can develop a QR code service (and you can!) please do not leave out the data reporting. The QR code is the bridge, the data is the proof of the engagement win.

Out of sight?

If you had furloughs, down-sizing, organisational shifts, and retirements in your company, it’s time to check in and remind your active customers who is their contact, and who is their backup.

If you want to reset any of this internally, now is the time. It’s also the time to remind all of your active customers of all the products and services you provide, and an opportunity to assign a salesperson (or team) to your dormant customers and remind them of all you can do. If you can, develop a weekly special. Whatever you can you gang run, do fast, and offer a fair market price. This is a quick win for customers if they can jump on an offer, and a quick win for you in the form of email opens. Focus on the sale but use the opportunity to introduce a menu of items that support it. If you have a business card special, include a ‘job seekers’ package, or a ‘new employee’ package, or a ‘start-up’ package. The upsell opportunity is built-in, just be gentle.

Taking your victory lap

ROI is a two-way street. Spending a little strategic time working out promotions and the customer communication around them can have a quick payoff for all involved. The goal is to win the moment that the customer needs help – and to be present and helpful until that moment presents itself.

Deborah Corn is the Intergalactic Ambassador to The Printerverse at Print Media Centr, a Print Buyerologist, international speaker and blogger, host of Podcasts From The Printerverse, cultivator of Print Production Professionals, Head Girl in Charge at Girls Who Print, host of #PrintChat, the founder of International Print Day and the founder of #ProjectPeacock. AUSTRALIAN PRINTER SEPTEMBER 2021 | 39


NSSN

Driving innovation through industry collaboration

NSSN outlines its latest developments and work with government, academia and industry as it celebrates its fifth anniversary this year

T

his year marks the fifth anniversary of the NSW Smart Sensing Network (NSSN). Established in 2016 with financial backing from the NSW Government, NSSN was created to build on the state’s existing research and industry strengths and drive innovation through industry collaboration. The network works with industry and government partners to gain an in-depth understanding of their challenges, then draws upon the strengths of the leading research universities in NSW to develop tailored solutions. NSSN’s $1.5 million Increased Recycling of Plastics by Sensing and Treating Label Contamination program has convened scientists and major Australian businesses to boost Australia’s recycling capability. The partnership received $650,000 in federal funding through a Cooperative Research Centre Project (CRC-P) grant. NSSN industrial futures lead Dr Don McCallum said the project fully supports Australia’s transition to a circular economy. “There’s a lot more that can be done across the whole print and recycling sector. We want to get to that full circle economy, for the environmental reasons and because it makes economic sense,” he said. High-density polyethylene (HDPE) is a high-quality plastic commonly used in packaging consumer goods. Rigid HDPE currently has a 25 per cent post-consumer recovery rate and contains about one per cent recycled content. One significant barrier to recycling HDPE is removing the glue fixing the labels on the containers. Brought together by NSSN and led by PEGRAS Asia Pacific, researchers from the University of Sydney, UNSW and the University of Technology Sydney

The NSSN works with industry and government partners to gain an in-depth understanding of their challenges, then draws upon the strengths of academia to develop tailored solutions

(UTS) are working with Labelmakers and a number of dairy companies to utilise sensing to remove the label contaminants on HDPE milk bottles. The project has led to the development of world-first technologies that cut costs, increase production efficiency, and have the potential to triple Australia’s present HDPE recycling rate. “The basic methodology of the project was to sense, treat, do the industrial scaleup, and understand the wider circular economy,” Dr McCallum said. “Researchers at the University of Sydney have developed new sensing and data analytics techniques to measure the residual adhesives on the factory samples. They’ve created a novel wash chemistry that fully removes the adhesive from the HDPE bottle.” After running simulations on a supercomputer, the researchers have developed an actual pilot size wash reactor that will be used to physically test and optimise plastic packaging plus label construction designs for circularity. “The reactor is based around a supercomputer that models the geometry, material flows, thermodynamics and large amounts of data to maximise efficiency. Building the test rig has been an incredible achievement,” Dr McCallum said.

40 | AUSTRALIAN PRINTER SEPTEMBER 2021

UTS researchers have conducted a first-time study to view the material flow analysis of milk bottles in isolation. The researchers have mapped a milk bottle’s journey from curbside pickup to the post-recycling market. “The study has shown that creating a circular economy for plastics requires a whole of system approach,” Dr McCallum said. Director and technology consultant at PEGRAS Asia Pacific Ian Byrne said, “The current value of the project is $1.5 million, but the opportunity for industry savings is in the tens of millions,” he said. “The engagement with the NSSN has been a unique experience for PEGRAS and has opened up a whole new world of technology horizons. Together with our industry and research partners, we have provided a solution to an intractable problem that has plagued the recycling industry globally for the past 20 years.” The NSSN takes the time to understand the industry’s distinct smart sensing needs, connects businesses with research teams, and facilitates contract administration, project costing, and commercialisation negotiations between all parties. The network also works with project teams to unlock state and federal grants that support industry-university collaboration.

NSSN industrial futures theme leader Dr Don McCallum and PEGRAS Asia Pacific director and technology consultant Ian Byrne, as interviewed by NSSN media officer Shahrzad Abbasi

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FELLMAN

Gaining more from less

A

very long time ago, I worked for Moore Business Forms. This was back in the early 1980s, and at approximately $2.5 billion in sales, Moore was the dominant player in the business forms segment and one of the largest printing companies in the world. Now, multi-part business forms are rarely seen, and whatever remains of Moore exists who-knows-where. I sometimes tell people that I’m a ghost from a segment of the printing industry that no longer exists. But Moore was a great organisation in its heyday, and for me, the perfect place to learn about printing and sales. One of my first teachers was the eastern region sales manager for my division, a guy named Clay Less, who was very fond of introducing himself as Less from Moore.

Simple efficiency

Clay never seemed to care that “less from more” was not as desirable as “more from less.” He practiced doing more with less, though, in a number of ways. One of the early lessons he taught me was how to stretch my $50 per month “entertainment” budget. “You can take a buyer to lunch at a steakhouse for $25,” he told me – remember, this was back in the early 1980s – “or you can take threee buyers out to Chinese buffet places for the same money. Most buyers don’t need steak, and you can make more of them happy with Chinese food. It’s simple efficiency!” Clay also liked to point out that the whole business forms industry was founded on the principle of efficiency. Using carbon paper (and later carbonless), writing once could produce two or more copies.

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The best way to do more with less is to have your human resources performing at peak efficiency

Practice doing more with less as when money is limited, you should use as much of it as you can on things that will increase efficiency

That was a very big deal in the days before copy/printing machines.

Time and money

Efficiency is still the solution to the two principal shortages that plague printshop owners – time and money (if you have more than enough of either or both, congratulations. Otherwise, please read on). The money part is pretty straightforward. If you can’t afford everything that you want, you have to make do with less. Dollars coming in must be greater than dollars going out, or else you’re in trouble. But let’s think about that money going out. What is it paying for? I’d like you to consider the idea that there are only two categories of expense, time and other. Paper, ink and toner fall into the category of other. Payroll expense falls into the category of time. If you’re paying rent, or a mortgage, that falls into the category of other. If you’re contemplating a new piece of equipment – or an improvement to your facility, either of which will make you more efficient – that falls into the category of time. The point I’m hoping to make is that, when money is limited, you should use

as much of it as you can on things that will make you more efficient. The key to success in doing more with less is to increase the return on your investment of time.

Everybody’s time

As noted, payroll expense falls into the category of time. In other words, this is not just about your time, it’s about everybody’s time. So here are the million dollar questions: • How much time gets wasted in my operation? • Who’s doing the wasting? • How do I make these wasters more efficient? There’s no one-size-fits-all solution to this sort of problem, but I can tell you the most likely solution only has two parts – training and motivation. If your employees (or you) do not know how to perform a task efficiently, someone has to teach them. And if your employees (or you) need motivation to perform, someone has to provide that. Think about the term ‘human resources’. Now think about this – the best way to do more with less is to have your human resources performing at peak efficiency. Evaluation, training and motivation are the keys.

Dave Fellman is the sales president of David Fellman & Associates, Raleigh, NC, US, a sales and marketing consulting firm serving numerous segments of the graphic arts industry. His Sell More Printing book is now available in both print and eBook formats through amazon.au. Contact Dave at dmf@davefellman.com. Visit his website at www.davefellman.com.

AUSTRALIAN PRINTER SEPTEMBER 2021 | 41


IN RETROSPECT

The Australasian Printer Turning back time With its rich 70-plus year history, Australian Printer (previously Australasian Printer) has evolved through the years to become the leading printing magazine of today. Not forgetting our humble roots, we take a walk down memory lane to look at some of the covers and advertisements that once filled our magazines. It’s nostalgic, yes, but it’s a good indication of how things (and technologies in printing) have changed!

A cover from March 1958

A Cyclone ad from September 1955

A Kidd ad from September 1952

A glue ad from October 1955

A Bowaters ad from March 1958

A Seligson & Clare ad (March 1955)

A Dold ad from 1955

A Seligson & Clare ad (January 1951)

42 | AUSTRALIAN PRINTER SEPTEMBER 2021

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SA Printing Industry Creativity Awards September 16, 2021 Adelaide, Australia printingawards.com.au

38th National Print Awards October 29, 2021 Melbourne, Australia pacprint.com.au/national_print_awards_2021

AIP Sustainability Webinar September 29, 2021 Online aipack.com.au/event-registration/?ee=337

ASGA QLD Sign & Print Golf Day October 12, 2021 Brookwater QLD, Australia signs.org.au

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ASGA & FESPA Australia HP Awards October 1, 2021 TBA, Australia signs.org.au

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Available Sizes • 510 x 380 • 510 x 510 • 760 x 610

See us at on stand D08

CENTERED. TOOLS ARE HUNG PARALLEL & CENTERED. A PIN MOUNT SYSTEM ON DUAL A PINMAGNETIC MOUNT SYSTEM ON ENSURE DUAL MACHINES Scan to watch MAGNETIC MACHINES ENSURE ATHEPINALIGNMENT MOUNT SYSTEM DUAL OF THEONPAIRED THEMAGNETIC ALIGNMENT OFSYSTEM THECYLINDERS PAIRED ENSURE DIEMACHINES TOOLS. ASET PINOFMOUNT ON DUAL SET THE OF DIE TOOLS. CYLINDERS ALIGNMENT OF THE PAIRED ALSO HAVE BUILT-IN MICROMAGNETIC MACHINES ENSURE ALSOSET HAVE BUILT-IN MICROOF DIE TOOLS. ADJUSTMENT CAPABILITIES TO THE ALIGNMENT OFCYLINDERS THE PAIRED ADJUSTMENT CAPABILITIES TO ALSO BUILT-IN MICROENSURE MATING. SET OFHAVE DIE TOOLS. CYLINDERS ENSURE ADJUSTMENT CAPABILITIES ALSOMATING. HAVE BUILT-IN MICRO-TO ENSURE MATING. ADJUSTMENT CAPABILITIES TO ENSURE MATING. HYDRAULIC PRESSURE Same machine as Box 1 HYDRAULIC PRESSURE ASSEMBLIES ARE ADJUSTED EASILY but is also upgradable ASSEMBLIES AREPRESSURE ADJUSTED EASILY HYDRAULIC VIA THE BLACK WHEEL. INFINITELY by added second folding VIA THE BLACK WHEEL. INFINITELY ASSEMBLIES ARETOADJUSTED ADJUSTABLEPRESSURE UP 3,000 PSIEASILY OF HYDRAULIC unit to fold and glue ADJUSTABLE UP TO 3,000 OFEASILY VIA THE BLACK WHEEL. INFINITELY CUTTING PRESSURE IS PSI AVAILABLE. ASSEMBLIES ARE ADJUSTED crash lock bottom and CUTTING PRESSURE ISOPERATOR AVAILABLE. ADJUSTABLE UPWHEEL. TO 3,000 PSITOOF GAUGES ENABLE VIA THE BLACK INFINITELY GAUGES ENABLE OPERATOR TOPSI OF machine CUTTING PRESSURE IS AVAILABLE. DETERMINE MINIMUM PRESSURES ADJUSTABLE UP TO 3,000 Scan to watch DETERMINE MINIMUM PRESSURES GAUGES ENABLE OPERATOR TO TO EXTEND DIE LIFE. CUTTING PRESSURE IS AVAILABLE. TO EXTEND DIE LIFE. DETERMINE MINIMUM PRESSURES GAUGES ENABLE OPERATOR TO TO EXTEND DIE LIFE. PRESSURES DETERMINE MINIMUM TO EXTEND DIE LIFE.

FOR FURTHER INFORMATION PLEASE CONTACT OUR HEAD OFFICE

Specialising in Capital Equipment PLEASE Sales, Service, Engineering FOR FURTHER INFORMATION CONTACT OUR HEAD OFFICE Specialising in Capital Equipment Sales, Service, Engineering Solutions and Consumables. Solutions and Consumables. FOR 1/44 FURTHER INFORMATION PLEASE CONTACT OUR HEAD OFFICE Head Office: Office: 1/44 President Avenue Caringbah, NSW, 2229, info@graph-pak.com.au Head President Avenue, Caringbah, NSW, 2229, email: email: info@graph-pak.com.au info@graph-pak.com.au SpecialisingEnquiries: in Capital Equipment Sales, Service, Engineering Enquiries: info@graph-pak.com.au FOR FURTHER INFORMATION PLEASE CONTACT OUR HEAD OFFICE Solutions and Consumables. Specialising in Capital Equipment Sales, Service, Engineering

Unit 1G, 1-3 Endeavour Road, Caringbah NSW 2229, email: info@graph-pak.com.au Unit 1G, 1-3 Endeavour Road, Caringbah NSW 2229, email: info@graph-pak.com.au Toll Free: 1300 885 550 NSW www.graph-pak.com.au Unit Toll 1G, 1-3 Endeavour 2229, email: info@graph-pak.com.au Free: 1300Road, 885Caringbah 550 www.graph-pak.com.au Enquiries: info@graph-pak.com.au Solutions and Consumables.


We specialise in:

STUBBY HOLDERS STICKERS & T-SHIRTS!

FORME CUTTING DIE CUTTING CASE MADE BOXES CASE MADE BINDERS WOBBLERS DOUBLE SIDED TAPE

RIVETTING/ EYELITTING PERFECT BINDING

SMALL RUN SPECIALISTS no mimimum order requirements

HAND ASSEMBLY MENU COVERS WIRE BINDING PLASTICOIL BINDING SHRINKWRAPPING COLLATING PADDING & DRILLING DIVIDERS POLY PROP PRODUCTS MOUNTING STRINGING

4 Lewis Street, Coburg VIC 3058

Phone: (03) 9350 4266

Fax: (03) 9354 1104 Email: sales@ehstat.com.au

www.ehstat.com.au

52 | AUSTRALIAN PRINTER SEPTEMBER 2021

EH Manufacturing and Alltab pick-ups and deliveries from 3 McDonald Street, Coburg

TABBING/MYLAR REINFORCING

R G RE AT FO UBS , SP ORT S CL , K G ROUPS FACEBOO IG HTS N S EN H BUCKS/ ESS OR BUSIN ONS PROMOTI

0439 838 977 aussiedecaldepot.com.au aussiedecaldepot@gmail.com

MT Envelopes Sydney based manufacturing

ring u t c a f u Man -printed e from Pr available sheets Short to medium run specialists Banker, wallet, pocket & card envelopes White & coloured

Square envelopes Special business envelopes Special window sizes & positions

Ph: (02) 9734 8100 E: david@mtenvelopes.com.au www.mtenvelopes.com.au SPRINTER.COM.AU



Stickers

CLE V E R Wholesale

> Gloss, Matt, Clear, Hi Tack > On sheets or singles (same price)

Name Badges > Full colour > Frameless > White or black frame > Pin, magnet, pin & clip > Free display board - 1st order > Metallic gold, silver, any colour 4 Easy Steps Step 1: Choose a size

25mm x 76mm Step 2: Choose a holder colour

19mm x 64mm

“your competitors best kept secret”

Step 3: Choose a plate colour

Step 4: Choose a fitting

Full colour sublimated name badges Aluminium plate, plastic holder for extra strength and durabilty

ALLKOTES › NOW IN ONE PLACE GLUING, DIE CUTTING FOLDING + 2/S TAPING

> www.cleverwholesale.com.au > sales@allcleverstuff.com.au

54 | AUSTRALIAN PRINTER SEPTEMBER 2021

SPRINTER.COM.AU


PRINT WITH PROFESSIONALS

Do what the other printers do, stick with Guru Labels

®

LABEL & TAG

L&T SOLUTIONS

CUSTOMER

CF FOCUSED

trade.gurulabels.com.au

AUSTRALIAN OWNED

1300 852 646


Established 7 years. Serving a wide range of customers we pride ourselves on punctuality, reliability and customer satisfaction.

1,000 BUSINESS CARD MAGNETS

Providing a full rage of services including: 3 Machinery handling 3 General crane hire 3 Forklift hire and transport 3 Packing and unpacking of containers E: ben@allworkcranes.com.au *valid to 31st December 2021

Complete factory relocations:

Specialising in a wide range of machinery from Engineering, Metal Work, Printing & Packaging All aspects of printing machinery

E: ben@allworkcranes.com.au

YOUR TRUSTED DIGITAL TRADE PRINTER!

DESIGN + PRINT + DELIVER

Great Quality, Decent Pricing And An Excellent Range Of Products. Providing Businesses With Expert Print!

GRAPHIC DESIGN SPECIALTY & RECYCLED STOCKS SAMPLES PROVIDED 1-2 DAY DISPATCH allwork crane.indd 1

FLAT RATE, BLIND SHIPPING with tracking

NO MOQ

BUSINESS CARDS FROM $9 FLYERS FROM $11 STICKERS FROM $27.50 WIDE FORMAT POSTERS FROM $16.50 + MORE!

PH: 07 3470 0374

FREE Sample Pack & Price Guide – Just Email Us: tradeprint@jettprint.com.au

WWW.JETTPRINT.COM.AU 56 | AUSTRALIAN PRINTER SEPTEMBER 2021

SPRINTER.COM.AU


Did you know that D&D Mailing Services is one of the largest mailing companies operating in Australia? D&D Mailing Services:  High speed laser printing and print supply services  Cost-effective parcel and postal distribution analysis  Expertise in Australia Post regulations and services  ‘Pick and Pack’ warehousing services  Overseas mail inbound and outbound  Specialised hand-finishing services

D&D Mailing Melbourne

D&D Mailing Sydney

16 Elonera Road Noble Park VIC 3174

1064 Canley Vale Road Wetherill Park NSW 2164

03 9790 5844 ddmail@ddmail.com.au www.ddmail.com.au

02 9725 2114 ddmail@ddmail.com.au www.ddmail.com.au



SHOWCASING THE LATEST ADDITION TO OUR FAMILY

PRODUCTIVITY In a nutshell, paper goes in one end and the finished job comes out the other end, but let’s explore this amazing machine in a bit more detail

60%

less carbon emissions than current offset printing methods.

VERSATILITY CONSISTENCY

11%

EFFICIENCY

less carbon emissions than current digital printing methods.

SAVINGS

*based on printing 450 x 12 page A4 booklets.

impressions per hour is the i300’s top speed. That’s 300 A4 pages per minute!

this impressive speed saves you time and money!

faultless stocks are no problem for the i300. Carbonless books come off perforated, collated and ready for stitching... Saving time, money and touch points!! PERFECT FOR SHORT RUN NCR BOOKS

up to 8

data personalisation, numbering and barcoding. Personalise one or all pages of any document.

William Green

multiple

in-house mailing

to compliment our variable data and personalisation unique perforations are possible on each sheet.

different stocks can be used in each document!

100%

colour consistency, from the first page of a job, right through to the last.

1200

perceived image quality on any stock. This means text and images always appear sharp.

STILL ALSO SPECIALISING IN... l NCR, Continuous Forms & Laser Forms (Large Runs our specialty) l Multi-position & Complex Numbering l Continuous Cheques l Stationery & Business Forms l Security Printing l Laser Cheques l Consignment Notes (Continuous and Book form)

T: (08) 9240 6244 E: reception@dataflowsystems.com.au W: dataflowsystems.com.au


ON/OFF instant light source switching

* 91%

lower power consumption

15,000hr long life

Ozone free

Low heat

RMGT 1050TP-8 LED-UV

RMGT 1050ST-6+CC LED-UV

1,050mm Format 8-Colour Offset Press with LED-UV

1,050mm Format 6-Colour Offset Press with LED-UV

NEW! LED-UV now available to all

Why LED-UV ?

2021 ushers in a new chapter to LED-UV dry-to-dry printing system. It is now made available to all makes and models of offset printing machines. Starting from $90,000, come join the LED-UV revolution.

No odor No Ozone No spray powder No set-off No loss time

• Instant dry • Instant ON/OFF irradiation

Reduce CO2 emission No large peripheral equipment No need for overprint varnishing Reduce electrical consumption

• Up to 91%

No VOC (Volatile Organic Compounds) Reduce heat generation Long life span

• Up to 15 times

Printing on film and cardboard Just like your conventional offset press ...without the cons.

Sydney

Energy-Saving & Environmentally-Friendly LED-UV dry-to-dry printing system. Pioneering success, first introduced in Drupa 2008. Ryobi single-handedly led the industry in LED-UV printing. This revolutionary, award winning printing system offers impressive cost-savings by greatly reducing replacement frequency, power consumption, installation space and peripheral equipment space, while eliminating the odor of UV printing. The defecto standard for small lot on-demand printing today, it is an important strategic advantage in being able to provide high-quality, small lot on-demand printing at low cost. Now, 13 years later, Cyber is applying our wealth of expertise as an LED-UV pioneer to provide the printing industry with innovative solutions that meet your needs. Rediscover the joy of printing… Specifications

Singapore - Tel: (65) 6272 8936 Thailand - Tel: (66) 2 682 3411-4

Operating Temperature

25°C

Lifespan

15,000 hours

Additional Printing substrate

Yupo, foil, plastic and film

Irradiation

Patented optical design

Applications

Ink and varnish

Start-up time

0 seconds

Press size

52cm - 162cm

Shut down time

0 seconds

Printing Speed

18,000 sph

Sydney - Rob Crough 0423 337 788 Melbourne - Greg Knight 0411 338 855 Brisbane - Peter Erskine 0432 663 322 Perth - Alan Strugnell 0418 955 512 New Zealand - Paul Hilleard (64) 21 191 6548 Malaysia - Tel: (60) 3 7955 1668 (Kuala Lumpur) Indonesia - Tel: (62) 21 2555 8924 Tel: (60) 7 598 0771/2 (Senai, Johor) Vietnam - Tel: (84) 9 0938 9468

: 38 Victoria Street, Beaconsfield, NSW 2015 Australia Tel: (61) 2 9318 0099 Fax: (61) 2 9318 0399 New Zealand : Unit 22, Ground Floor, 6 Ken Browne Drive, Te Rapa, Hamilton 3200, New Zealand Tel: (64) 7 949 7722 sales@cyber1976.com www.cyber1976.com

Mercury free


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