ADVERTORIAL / JANDS
SOUND IS ONE of the most powerful ways to
trigger human emotion. Often pushed aside as mere “background noise,” sound has been proven to not
just affect the emotions of venue patrons but how a venue is perceived all together. A well-tuned audio
atmosphere is not simply a minor consideration but
rather a crucial component of a venue’s design. The sound becomes a part of the story that a venue is
trying to tell, and it is the sound system itself that ties it all together.
Even the best music can lead to a negative impact
on the venue’s internal story, if the quality of the sound system isn’t considered. Systems of poor
quality can produce loud and jarring sounds that turn away new customers before they even enter and sour remaining customers from returning.
Good systems set up in the wrong spaces, at the
wrong angles, or with wrong configuration can still ruin the experience of a venue.
When all aspects of the venue’s story are taken
into consideration, people are more compelled to
stay and return, and most importantly more likely
Elevate the customer experience through sound Jands has been in the business of entertaining Australia for over 50 years, working hand in hand with some of the biggest artists in the world, and at some of Australia’s biggest venues. Jands has expanded into numerous sectors creating and sourcing all sorts of audio and visual solutions from concerts to boardroom, to hospitality venues. Our years of audio expertise has given us a tremendous amount of insight into what makes a venue’s audio system stand out.
to spend. 51% of additional drink bill spending,
results from the complementary music atmosphere, and 71% of customers think playing background
music creates a better atmosphere while dining(1). In our expert opinion, a phenomenal sound
system is not a matter of using the biggest and loudest speakers to flood a venue with sound.
Good systems set up in the wrong spaces, at wrong angles, or with wrong configurations can still ruin
the experience of the venue. Instead, a great sound
system is about the strategic placement of a unified array of speakers, covering as much space as
possible without needing to push out massive heavy sounds. Effectively wrapping patrons in sound, keeping them drawn to your venue.
Different venues cater to different crowds, within
different spaces, each requiring a level of audiovisual knowledge to fine-tune to a venue’s story.
As a leading distributor of audio-visual solutions, Jands’ team of application designers pair our
decades of technical expertise with best-in-class solutions like Electro Voice’s EVID loudspeaker
family. Creating complementary audio atmospheres for all sorts of hospitality venues.
1) Knoferle, K., Spangenberg, E., Hermann, A. and Landwehr, J., 2011. It is all in the mix: The interactive effect of music tempo and mode on in-store sales. Marketing Letters, 23(1), pp. 325-337.
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