FMCG Business July 2021 by The Intermedia Group

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JULY 2021 – Volume 8 – No 6

PLUS! BABY CARE TRENDS n NZ’S FINEST PRODUCTS n EVENTS n WHAT’S HOT n NEW ZEALAND’S LARGEST FMCG AUDIENCE

contents JULY 2021

UP FRONT 4

EDITOR’S NOTE

INDUSTRY NEWS

7 PROFILE Signature Marketing

SPECIAL FEATURES

12 NZ AVOCADO INDUSTRY CONTINUES STRONG GROWTH 14 BABY CARE TRENDS 22 WINTER WELLNESS What’s new in vitamins, supplements and natural remedies 24 SAUCY DELIGHTS

REGULARS 8

7 24

HEALTH & WELLNESS

30 FGC Skills to keep the industry moving 31 JAMES & WELLS How to register your trade mark internationally 32 FMCG BUSINESS PRODUCT OF THE YEAR This month’s finalist delivers on trend flavours 33 PROFILE Using design to stretch your brand’s possibilities

EVENTS 34 JOIN US AT THE FMCG BUSINESS MARKETING SUMMIT!

9 LEGAL ADVICE Sick leave entitlement set to increase

36 FINE FOOD NZ

10 BEST IN SEASON Fresh produce update

39 OUT & ABOUT Our people at work and events around the country

11 WHAT’S HOT New products in store 26 NEW ZEALAND’S FINEST Award-winning products from the Outstanding NZ Food Producer Awards

GOOD BUSINESS 28 OUTSTANDING NZ FOOD PRODUCER AWARDS CHAMPIONS ANNOUNCED 29 COVER STORY Local innovation to reduce plastic waste

37 WHAT’S ON Events for your diary

CONVENIENCE & IMPULSE RETAILING 40 EDITOR’S NOTE 41 NZACS Photo gallery from the Auckland Convenience Market Review Business Breakfast 42 TWIN AGENCIES The company continues to deliver strong growth for all of its brands

FMCG BUSINESS - JULY 2021

[ editorial ]

EXPERT TIPS AND INSIGHTS FOR YOUR BUSINESS Fundamental changes in how we live and eat are emerging as a result of the COVID pandemic and it looks like some of our new habits are here to stay: online grocery shopping, plant-based eating, and acts of culinary self-reliance like baking, pickling and gardening. According to NielsenIQ's observations of shoppers over 12 months, the pandemic is also breeding next-gen germaphobes. The heightened fear of infections has vaulted cleaning supplies, disinfectants and hand sanitisers to record levels. More on this on pg 8. Find out what’s trending in Health & Wellness, Baby Care products and fresh produce, plus Nielsen data, new product launches, and helpful tips from respected industry leaders. If exporting is part of your business strategy, you may want to ensure you have legal rights to own and use your trade mark in the jurisdictions that you’re planning to operate in. Tim Walden, Managing Partner at James & Wells explains it all on pg 31. We also bring you a selection of medal-winning products from the Outstanding New Zealand Food Producer Awards and a first preview of the FMCG Business Marketing Summit speaker line-up. We hope you can join us for another inspiring networking event in Auckland on 5th October (see all the details on pg 34-35). You will also find some of the highlights from Fine Food NZ in our events section on pg 36-37. Please join our daily conversations on Facebook, Instagram, LinkedIn or Twitter and get in touch with our friendly team if you have NPD or other news to share – we’d love to hear from you! Enjoy this issue,

PUBLISHED BY C&I Media (NZ) Ltd PO Box 109 342 Newmarket, Auckland 1149 MANAGING DIRECTOR Simon Grover COMMERCIAL DIRECTOR Safa de Valois safa@c-store.com.au EDITORIAL DIRECTOR James Wells james@intermedia.com.au HEAD OF CONTENT Tamara Rubanowski trubanowski@intermedianz.co.nz ph: 027 278 4761 MANAGING EDITOR – C&I NZ Deb Jackson d.jackson@c-store.com.au NATIONAL SALES MANAGER Vicky Bennett vbennett@intermedianz.co.nz ph: 021 626 115 SALES DIRECTOR Wendy Steele wsteele@intermedianz.co.nz ph: 021 300 473 ART DIRECTOR Leanne Hogbin leanne@intermedia.com.au PRODUCTION MANAGER Jacqui Cooper jacqui@intermedia.com.au PUBLISHING ASSISTANT & SUBSCRIPTION ENQUIRIES Eclypse Lee elee@intermedianz.co.nz

Tamara Rubanowski trubanowski@intermedianz.co.nz www.fmcgbusiness.co.nz

C&I Media takes its Corporate and Social Responsibilities seriously and is committed to reducing its impact on the environment. We continuously strive to improve our environmental performance and to initiate additional CSR based projects and activities. As part of our company policy we ensure that the products and services used in the manufacture of this magazine are sourced from environmentally responsible suppliers. This magazine is printed on Impress stock from Spicers Paper using FSC-MIX source pulp from responsible sources and other controlled sources. We print using BIO-inks that contain base materials from renewable resources including wood resin (rosin, colophony), vegetable oils, linseed oil and soy bean oil. This magazine is printed by ICG, an ToitŪ enviromark gold certified printer.

ISSN 2382-1663

ON THE COVER Cottonsoft Limited is proud to support multiple initiatives including local innovation to increase usage of renewable fibre and recyclable packaging. Find out more on pg 29.

FMCG BUSINESS IS PROUDLY ASSOCIATED WITH food& grocery COUNCIL NEW ZEALAND

FMCG BUSINESS - JULY 2021

FMCG Business is audited and verified by ABC. DISCLAIMER This publication is published by C&I Media (NZ) Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by New Zealand and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication. Copyright © 2021 - C&I Media (NZ) Ltd

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[ news ]

LONG-AWAITED NEW COUNTDOWN OPENS WITH BIGGER, BETTER OFFER

Countdown Gisborne Store Manager Jess Stubbs donates a trolley of food to Salvation Army’s Kevin Waugh.

Store Manager Jess Stubbs

After nearly a year of an even better, much more construction, Countdown’s modern shopping experience brand-new Gisborne store for our local customers. was officially opened by “This new store is not only Mayor Rehette Stoltz and bigger than the previous Countdown’s longest serving store, it gives our Gisborne Gisborne team member, shoppers more choice, has a Dianne Harkess. Mayor Stoltz really strong focus on energy says the new supermarket is a efficiency and reducing fantastic addition to Gisborne. our emissions, and a much The 3,876m2 supermarket is better fresh offer which is 35% bigger than the previous so important when you’re store, and has an extensive surrounded by the kind of fresh offering along with an fresh produce we have here in-store pharmacy, bakery, in Gisborne,” says Grainger. deli and cellar. The store “We’d like to thank the The new supermarket is 35% bigger than the previous store. showcases Countdown’s council for their support of latest design and sustainability our new store, and also thank features including LED lighting and transcritical refrigeration to reduce our customers for their kindness and patience through what has been a energy consumption and carbon emissions. fairly complicated and disruptive construction process.” Online shopping demand has grown massively around New Zealand Countdown donated $5000 to Gizzy Kai Rescue to mark the opening over the last 18 months, and Gisborne is no exception. The new store of the store, as well as a $500 trolley of groceries each to both Gizzy Kai has a dedicated online pickup area to make things even easier for Rescue and The Salvation Army to support their work helping some of customers, and has expanded delivery into Mahia, Wairoa, Te Karaka Gisborne’s most vulnerable people and families. and Tolaga Bay. Ngai Tāwhiri artist Henare Brooking was also at the store opening to Matt Grainger, Countdown’s General Manager Property, says unveil his artwork which features in the store entrance. His work is an Countdown is thrilled to welcome customers into the fresh, modern space. artistic expression of Manaakitanga and Te Mānga Kaiota, an ancestor of “We’ve been a part of Tairāwhiti Gisborne since 1983, and we’re really Ngai Tāwhiri who was known for his ability to produce an abundance of proud to be investing in our future here and opening up this next chapter foods for the Hapu. of our story. While our team did an amazing job in the previous store Countdown Gisborne will be open 7am-10pm, seven days a week. for many years, it needed a massive revamp and we’re excited to provide The pharmacy will also operate seven days a week from 9am-8pm.

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[ news ]

NEW STORE FOR MOORE WILSON’S IN MASTERTON Moore Wilson’s has been a grocer in the Wellington region since 1918. The Masterton wholesale Cash and Carry store on Dixon Street opened in 1944 and has serviced the Wairarapa market for over 75 years. Now the team is excited to announce they have opened the longawaited, new Moore Wilson’s Masterton store on the same site. At the completely redesigned open-plan store concept, customers will find foodservice grocery, frozen foods, fresh produce, meat, cheese, speciality ingredients, local artisan products and kitchenware. There are a few surprises installed such as a giant classic kiwi chilly bin, which houses a walk-in produce room. A new seating area

and garden offers a respite to sit and enjoy a coffee and food from a repurposed container café in the carpark. The new architecturally designed store includes 150 solar panels on the north facing sloped roof and new generation CO2 refrigeration systems, which also recycle the heat down into the store. An EV charger will be added very soon. The Moore family warmly invite everyone to come and rediscover their unique offering of the best bulk grocery and frozen foods and foodservice essentials alongside local produce, meats, small goods, cheese, speciality ingredients, kitchenware, equipment and a dash of inspiration.

[ sponsored content ]

FAST CHARGE RANGE IS NEW TO THE WALKNTALK FAMILY What is Fast Charge you ask? Walkntalk Fast Charge can charge your device up to 70% faster than standard 5W charging. This means less time plugged in waiting for your smartphone to reach 100% charged and more time getting on with what you want. So how does it work? The charging speed is measured by wattage which is calculated by the product of volt and ampere. In other words, the higher the wattage the battery delivers, the faster it charges. Volts are a measure of voltage, amps are a measure of current, and watts are a measure of electrical power. A common analogy is a garden hose: Volts are equivalent to the water pressure in the hose; the current is equivalent to the ﬂow rate; wattage is equivalent to the volume of the spout’s spray. Standard charging technologies deliver typically 5V and 1.8A so around 9W or less. By comparison Walkntalk Fast Charge Delivers 18W-36W depending on the charging source. This is signiﬁcantly faster than standard charging speeds.

For fast charge to work, you require three things: 1. A Fast Charge (Power Delivery or Quick Charge) Compatible Device 2. A Fast Charge Cable (New connection types USB-C to Lightning or USB-C to USB-C) 3. A Fast Charge Power Source (Wall Charger, Car Charger or Powerbank) There are five new Fast Charge products to the Walkntalk range, they are: 10000 18W Powerbanks, USB-C to to USB-C 1m Cables, 36W Dual USB Car Chargers, lightning to USB-C 1M cables and 30W USB Wall Chargers. The Fast Charge products retail between NZD$30 and $50. Fast Charge is compatible with the following devices: • iPhone 8 + all later models • Samsung S8 + all later models • All Android compatible devices If you would like to find out more about the Fast Charge range, please contact Signature Marketing NZ – www.signaturenz.com or email sales@siganturenz.com. FMCG BUSINESS - JULY 2021

[ health & wellness ]

CLEANLINESS & HYGIENE TAKE TOP PRIORITY Global insights research from NielsenIQ has revealed that the COVID-19 pandemic dramatically altered the way we have lived our lives over the past year. New habit-forming purchase behaviours have emerged that are poised to have lasting impacts on the sales performance of select categories. According to NielsenIQ’s observations of shoppers over 12 months, the COVID-19 pandemic breeds next-gen germaphobes. Cleanliness and hygiene took top priority throughout the pandemic, when disinfecting surfaces and hands were paramount for the average person. The heightened fear of germs vaulted cleaning supplies like multipurpose cleaners, disinfectants and hand sanitizers to record levels. And with a rising number of self-described germaphobes emerging, chances are good that the more clean-conscious mindset that has taken hold will remain in place long after the pandemic.

requires more post meal clean-ups, and in turn, more products such as scrubs, wipes and cleansers. Further, homebound lifestyles also drove demand for bathroom cleaners, floorcare and, of course, paper products. However, as people begin shifting to their former pre-COVID-19 behaviors, a more normalised trend can be seen on the horizon as it relates to cleaning and paper products, according to NielsenIQ’s Carman Allison, VP of consumer intelligence. During his recent “A Cleaner View of the Omnishopper” presentation at ECRM’s Household Cleaning, Paper and Food Storage programme, Allison said the buying behaviours of constrained consumers will likely be significant in terms of which cleaning products will remain in high demand. To provide some context, NielsenIQ identifies constrained consumers as having experienced a decline in household income that requires them to consciously watch their spending. “While keeping in mind that their spending power is not as strong as other segments,” said Allison, “we can expect to see constrained consumers looking for more value, whether it’s private label or multipurpose cleaners that can be used to clean different surfaces around the house.”

“CHANCES ARE GOOD THAT THE MORE CLEAN-CONSCIOUS MINDSET THAT HAS TAKEN HOLD WILL REMAIN IN PLACE LONG AFTER THE PANDEMIC”

Sanitiser sales are skyrocketing While hand sanitiser sales skyrocketed 357% online, the top categories that have shown consistent growth in-store throughout the pandemic include multipurpose cleaners (+32%) and kitchen and bathroom sanitising products and concentrates (+29%). Beyond sanitising kitchens for virus-fighting concerns, the demand for cleaning products was also driven by continuous at-home eating, which 8

FMCG BUSINESS - JULY 2021

Source: https://nielseniq.com/global/en/insights/analysis/2021/which-pandemic-inspired-purchasing-shifts-are-here-to-stay/

[ legal advice ]

SICK LEAVE ENTITLEMENT SET TO INCREASE JULY 2021 Parliament has recently passed a Bill which doubles employee’s minimum sick leave from 5 to 10 days per annum. The Holidays (Increasing Sick Leave) Amendment Bill was introduced on 1 December 2020 and has rapidly passed through all three readings to receive Royal Assent on 24 May 2021. The main purpose of the Bill was to increase the availability of employer-funded sick leave for employees and to better enable New Zealand employees to access sick leave. The Bill also provides better support for employees to stay home when they are sick and to ensure the sick leave provisions are clear and simple to understand for both employers and employees. Under the current Holidays Act 2003, all employees are entitled to five days paid sick leave each year. Sick leave can be used if an employee is unwell or injured, or if their spouse, partner, dependent child or other person who depends on them is sick or injured. Employees are eligible for sick leave if: • they have six months of current continuous employment with the same employer, or • they have worked for the employer for six months for an average of 10 hours per week, and at least one hour in every week, or 40 hours in every month. Under the new legislation new employees, or employees who have worked less than six months, would become entitled to 10 days paid sick leave after six months of continuous employment and a further 10 days paid sick leave for each subsequent 12-month period. For existing employees, who have already worked for at least six months, would become entitled to 10 days paid sick leave when they next become entitled to

sick leave for a 12-month period (i.e. the anniversary of the first time they completed six months). Despite the increased entitlement to sick leave, the maximum days of unused leave that can be accumulated remains at 20 days in any 12-month period. The number of unused sick leave days that may be carried over to the next 12-month period, is decreased from 15 to 10 days of sick leave. This is merely the statutory minimum; an employer may still offer further entitlements over and above this on a contractual or discretionary basis. The new legislation is expected to come into effect around mid-July 2021.

Further changes to Sick Leave entitlements in early 2022

Sarona Chambers is a Solicitor at Steindle Williams Legal specialising in civil litigation and dispute resolution. swlegal.co.nz

The Government is currently implementing numerous recommendations of the Holidays Act Taskforce (a Taskforce that was established to suggest improvements to the Holidays Act 2003, and 22 of their recommendations have been accepted by Government), which includes giving employees access to one day sick leave from the first day of employment, with an additional day given per month until the minimum entitlement is reached, as opposed to only being entitled to sick leave after the six-month period. The Government has proposed that the Taskforce’s further recommendations are expected to be introduced in early 2022, which will then go through the full parliamentary process. This process should allow employers sufficient time to familiarize themselves with the changes, and implement and update their practices, polices and contracts as required.

“PARLIAMENT HAS RECENTLY PASSED A BILL WHICH DOUBLES EMPLOYEE’S MINIMUM SICK LEAVE FROM 5 TO 10 DAYS PER ANNUM.” FMCG BUSINESS - JULY 2021

[ fresh produce ]

BEST IN SEASON Pipfruit season is in full swing, with many varieties of apples and pears abundant. Persimmons are still in season until the end of July, so make the most of these beauties. A large volume of Green and SunGold kiwifruit is available this month. These varieties are also available in organic. Cabbage, Brussels sprouts, celery, leeks, silverbeet and spinach are all popular vegetables that should not be overlooked.

tinge with compact bud clusters. Cauliflower will have white heads that are clean and also compact, with fresh green leaves close to the head. Kale leaves should be crisp and green with firm stalks. Storage/handling: Broccoli and cauliflower will last out of refrigeration if they are kept hydrated for two to four days - for a longer shelf life, refrigerate. Keep kale refrigerated at all times. Nutrition: Broccoli, cauliflower and kale are all good sources of vitamin C, which helps support immunity and fight fatigue.

Tamarillos

“NAVEL ORANGES CONTAIN A GOOD SOURCE OF VITAMIN C WHICH SUPPORTS HEALTHY GUMS, TEETH AND SKIN.”

FMCG BUSINESS - JULY 2021

Tamarillos come into their peak season during July and August. The hot weather conditions in many regions over the past two years have caused complications and most growers have suffered considerable tree losses. This will result in further quantity reductions from last year with the scarcity being reflected in higher prices. However, fruit is particularly sweet, full of flavour and offers a delicious, exotic fruit for consumers to enjoy in winter. What to look for: The main variety grown in New Zealand is the red tamarillo. Look for full colouration on the fruit body up to the stalk. A slight loosening and yellowing of the green stalk and slight softening of the fruit are all indicators of fully ripe tamarillo. Storage/handling: Tamarillos will keep refrigerated for two weeks, or one week unrefrigerated. Handle them with care to avoid bruising. Nutrition: Tamarillos are a good source of dietary fibre, which supports digestive health. They are also a source of vitamin B6, vital in allowing the body to utilise iron.

Brassicas - broccoli, cauliflower & kale These vegetables are available year-round but flourish in winter and consumer demand at this time is high. Display broccoli and cauliflower together and look out for broccolini (a hybrid mix of broccoli and Chinese broccoli) and broccoflower, (a hybrid mix of broccoli and cauliflower) to add extra variety and interest. There are multiple varieties of kale, however curly kale is the most commonly available. What to look for: Broccoli heads should be dark green or have a purple

Navel oranges New Zealand Navel oranges are the earliest maturing variety of the orange family and are available from June to December. About 75% of our supply is grown in the sun-kissed region of Gisborne. They are large, sweet, seedless, easy to peel and always popular. What to look for: Like all citrus fruit, Navel oranges do not ripen once harvested. Choose oranges that feel heavy for their size and have firm, finely textured skin with no soft spots. Storage/handling: Oranges attract attention simply because of their bright colour. Display so they are visible to consumers to encourage impulse buying. Nutrition: Navel oranges contain a good source of vitamin C which supports healthy gums, teeth and skin. They also contain potassium which helps with growth and development.

Join us on

www.unitedfresh.co.nz

So Good! Hola Amigos! Our Tortilla Chips are crafted in the same traditional way they’ve been made in Mexico for generations. Our Pineapple Salsa Tortilla Chips, made from white corn, are a burst of salty, sweet and spicy flavours. We’ve used dried pineapple with a hint of mango & jalapeno peppers for a fiesta any day of the week. Available in 170g bags. propercrisps.co.nz sales@propercrisps.co.nz

CUTE & CO. Plastic free baby wipes CUTE & CO. Plastic free, plant-based baby wipes. Designed to contain everything you need and nothing you don’t. Made from 100% plant-based viscose. Making change times quick, easy and better for the planet. Available in fragrance free (80’s), lightly scented with cucumber & chamomile extracts (80’s) and fragrance free (bulk pack 240s).

Feed your adventure with Whitlock’s Killer Beans F. Whitlock & Sons® are proud to present their three new Killer Beans - a simple yet delicious way to bring adventure and flavour into cult favourite meals. Serving up F. Whitlock & Sons® Fuego Chilli, Smoky Campfire BBQ Sauce, and Fred’s Ballistic Tomato and Basil. A trifecta made with bold ingredients that are rambunctious and daring. Head to https://www.fwhitlock.co.nz/ for further information on the new range.

Find out more at www.cuteandco.co.nz or email info@cuteandco.co.nz

McCain SMILES are back! Much-loved McCain SMILES may have been gone for 12-years but the return is delighting fans of old and new. The public asked, we listened and McCain is proud to announce the return of this iconic, fun and crunchy snack or side. The new-andimproved MINI SMILES are part of the innovative new Quick Cook range created to cook fast with no compromise. https://www.mccain.com.au/products/

Kākāpō Chocolate for charity Bennetto Natural Foods has partnered with Forest & Bird to develop a product celebrating the current Bird of the Year, with all profits going to help protect this endangered species. As usual this smooth, all dark chocolate is 100% organic, Fairtrade, gluten free and vegan. www.bennetto.co.nz orders@bennetto.co.nz FMCG BUSINESS - JULY 2021

NZ AVOCADO INDUSTRY CONTINUES STRONG GROWTH New Zealand is the ninth largest international avocado exporter globally. There are over 4,000 hectares of avocado trees planted in New Zealand, primarily in the Bay of Plenty and Northland. New Zealand’s avocado industry value eclipsed $227m in the 2020-21 season, with $167m delivered by avocado exports and $60m in sales in the New Zealand market. “This is an extraordinary result for the avocado industry,” says NZ Avocado CEO Jen Scoular. “Facing the season with Covid lockdowns, significant freight disruption, an inability to meet face to face with customers and a small fruit profile, it is a credit to the entire value chain to achieve this record result.” The 2020 New Zealand avocado season produced a record export volume and total crop volume 44,000 tonnes of avocados were harvested, with 5.1 million trays (5.5kg) exported to 11 export markets, an increase of 10% on the previous season. About 54% of New Zealand’s avocado production came from the Bay of Plenty region in 2020 with 39% coming out of the Northland. NZ Avocado Growers’ Association Chair Linda Flegg says: “Returns to growers for export and domestic avocados were very pleasing given the uncertainty at the beginning of the season around the impacts of Covid on our markets, and the disruption to global freight and logistics. Our avocado exporters and NZ marketers did extremely well to achieve successful outcomes for growers despite the challenges.” Demand for avocados from New Zealand was strong in export markets Australia, Thailand and Taiwan with avocado volumes to Australia up 45% on the previous season. A combination of a short Australian domestic avocado supply and good New Zealand export pack outs contributed to the increase. Australia was New Zealand’s largest market for avocado exports receiving more than 4.2 million (5.5kg) trays. Around 500,000 trays of avocados were exported to eight markets across Asia. Of those Thailand was the largest market, followed by Taiwan and Singapore. Volumes were down in some markets, where sea and air freight disruption had a major impact on New Zealand’s avocado exports. 12

FMCG BUSINESS - JULY 2021

The New Zealand market also delivered good value for avocados. “Around 2.5 million trays worth over $60m were sold in New Zealand in the 2020 season. The New Zealand market is the second largest market for New Zealand avocados and has seen significant growth in the past five years, from what was a $30m market in 2015. We continue to invest in avocado promotion in New Zealand to communicate the wonderful nutrients and versatility of avocados to New Zealand consumers,” says Scoular. A smaller average fruit size was another challenge encountered in 2020, with a significant increase in the percentage of small sized avocados in the crop. “Thankfully early indications show our fruit size is looking larger for the coming season and more in line with New Zealand’s historical avocado fruit size profile,” says Flegg. Further developing markets for avocados from New Zealand will remain a priority in 2021, with Australian domestic supply forecast to increase considerably this year and over the coming five years. “Demand for avocados continues to increase in markets across Asia, the key challenge will be meeting export plans and delivering premium quality New Zealand avocados to these markets during a time of continued disruption to global freight and logistics,” says Flegg. Planning is underway to host the biggest avocado gathering in the world, the World Avocado Congress in 2023. The four-yearly event

[ feature ] is an extraordinary opportunity for the avocado industry from around the globe to come together in New Zealand and showcase avocados to the world. The opportunity is ripe for avocados and for the wider horticulture and agriculture sectors to share stories of New Zealand’s sustainable food production.

About New Zealand Avocado The New Zealand avocado industry is vibrant and growing with a vision and strategy in place to quadruple sales and triple productivity by 2023. The industry is pursuing exciting opportunities in both export and the New Zealand markets, supported by innovation and collaboration with stakeholders and with new partnerships with the Crown and Crown Research Institutes. For more information visit www.nzavocado.co.nz For more information on the 2023 World Avocado Congress in New Zealand visit www.WACNZ2023.com

Quality NZ Avocado Oil from Grove Committed to creating culinary excellence since its inception, Grove has been producing high-quality New Zealand avocado oil in the Bay of Plenty for over 20 years. The Tauranga-based company started as part of a local packhouse, utilising avocados that could not be exported or sold locally due to superficial fruit damage. With a world-class production process, ensuring the extracted oil reaches consumers at its purest, Grove soon developed flavoured oils to accompany its 100% virgin cold-pressed offering. Every 250ml bottle of Grove Avocado Oil contains 16 cold-pressed avocados. A high-quality avocado oil should have taste characteristics of fresh avocado fruit and be dark vibrant green in colour. Groves house their oils in dark glass bottles, which keeps out light and oxygen – retaining the quality of the oil. In May 2021, Grove launched its ‘every day’ oil - GOOD by Grove. This new 500ml avocado oil is a kitchen staple and, with a higher smoke point, it can replace olive oil in any recipe – ideal for sizzling on the BBQ, sauteing in a fry pan, swapping out butter in baking, and more. The Grove team is small but mighty, with 15 staff members working hard to export 1.1 million bottles to 14 countries around the globe!

“44,000 TONNES OF AVOCADOS WERE HARVESTED, WITH 5.1 MILLION TRAYS EXPORTED TO 11 EXPORT MARKETS, AN INCREASE OF 10% ON THE PREVIOUS SEASON.”

Did you know there are 16 Hass avocados in every bottle? Cold Pressed, Extra Virgin Avocado Oil.

Website: groveavocadooil.co.nz Instagram: @grove.avocado.oil Facebook: @groveavocadooil Linkedin: grove-avocado-oil

Brimming with healthy monounsaturated fats, Grove is perfect to use across savoury or sweet dishes! Available nationwide at all New Zealand supermarkets.

www.groveavocadooil.co.nz

BABY CARE New launches and market-leading products drive sales in a multi-million-dollar category. Did you know that about 145,000 New Zealand babies and toddlers are getting their nappies changed about 6000 times before they’re 2.5 years old? Nappies are just one of many important weekly shopping choices for parents, with a wide variety of baby care products available at our supermarkets, including gentle shampoos, new plasticfree wipes and organic baby food options.

Little Bellies Little Bellies, the largest baby and toddler snack brand in Australia and New Zealand, continues its expansion with the launch of their brand-new Baby Bellies Organic Baby Bowls product range, now available across New Zealand, says Product Manager Amelia Goldsmith. “Little Bellies is New Zealand’s fastest-growing baby food brand with continued upward trajectory after the brand recorded strong double-digit percentage growth in 2020,” explains Goldsmith. “In a category currently dominated and overwhelmed by pouches, Little Bellies are bucking the trend with the introduction of their Baby Bowls, a move that will see them enter the category with the first bowl option and the brand’s first product outside of snacks.” 14

FMCG BUSINESS - JULY 2021

“LITTLE BELLIES IS NEW ZEALAND’S FASTEST-GROWING BABY FOOD BRAND” AMELIA GOLDSMITH, PRODUCT MANAGER

Clinically proven to reduce colic and discomfort Our Anti-colic bottle range is clinically proven to reduce colic and discomfort and fussing at night when feeding. The unique anti-colic valve integrated in the teat flexes to allow air into the bottle instead of baby’s tummy for uninterrupted feeding. Trusted by mums since 1984, Philips Avent is the #1 brand recommended by mums worldwide.

125ml

260ml

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330ml

In developing the concept of the bowl, Little Bellies kept three key things front of mind – babies, parents and the environment. To ensure benefit for babies, the clear bowls allow babies to interact more easily with their food and help to develop fundamental spoonfeeding mechanics and oral motor skills. The bowls also focus on interactive spoon-feeding, helping little ones and parents learn together engagingly and more naturally. The range of age-appropriate purees and meals crosses different eating stages and occasions and can be enjoyed throughout the day. Little Bellies believe that variety helps babies and toddlers learn about new foods, flavours and textures and can help support the natural development of budding eaters. Lastly, the new Baby Bellies Baby Bowls are reusable and recyclable too! Baby Bellies Organic Baby Bowls are available now in Countdown and Selected New World & PAK’nSAVE stores. For orders contact info@everybite.com.au

CUTE & CO. CUTE & CO. is proud to welcome the arrival of Plastic Free Baby Wipes to the CUTE & CO. family. CUTE & CO. wipes are: - PLASTIC FREE - Dermatologically tested - pH balanced - Soap free - Alcohol free - Free from nasty chemicals - Formaldehyde Free - Paraben Free

CUTE & CO. wipes are made from 100% plant-based viscose, extracted from trees such as bamboo, eucalyptus and pine (to name a few). The handy resealable lid ensures your wipes won’t dry out, keeping them fresh from the first wipe to the last. The range includes three new products: • Fragrance Free (80) RRP $4.80 • Fragrance Free (240 bulk pack) RRP $10 • Lightly Scented with Cucumber & Chamomile Extracts (80) RRP $4.80

Natureland “Crafted right here in New Zealand, Natureland is delighted to welcome some tasty new additions to its growing family of beloved baby food,” says Jessica Tran, Marketing Manager – Baby Food. Along with the already popular everyday staples range, the new flavours celebrate locally sourced ingredients like cherries from Central Otago, juicy peaches from the Hawkes Bay and gold kiwifruit from the Bay of Plenty. Natureland is produced by McCallum Industries, a family-run business who are proud to be the local leaders in natural baby food, making tasty and nutritious meals trusted by Kiwi parents. The company sources the freshest fruit, veges, milk, meat and grains from farms, gardens and orchards for their recipes, which are produced in their West Auckland factory. The ingredients are safely and gently steamcooked to retain all the natural taste and goodness before being sealed in convenient pouches to easily feed little ones on the go.

[ feature ]

Big sister brand, Only Organic has been leading the organic baby food category with her award-winning goodness since the late 90s’, the 10-year milestone means it’s now Natureland’s time to shine, or at least share the spotlight! Look out for these new Natureland Banana Yoghurt with NZ peach, Banana Yoghurt with NZ cherry as well as Banana & Pear with NZ Gold Kiwifruit fruit puree and Root Vegetables & Spinach with NZ Beef pouches, on shelves now. Natureland pouches are available from leading supermarkets nationwide. For more information get in touch with your College Hill Territory Manager or email Sales@cha.co.nz www.naturelandbaby.co.nz

Nourished By Nature Earthwise Nourish is a natural New Zealand personal care brand that includes the muchloved Hippo baby care range, says Georgia Butcher, Assistant Brand Manager – Earthwise. She explains: “With increased awareness amongst parents, about the importance

of personal care hygiene for babies, and growing demand for products using natural ingredients*, Earthwise Nourish provides a natural alternative that doesn’t cost the earth. Butcher explains: “Earthwise Nourish baby care is gentle on sensitive skin and enhanced with natural ingredients such as

“EARTHWISE NOURISH BABY CARE IS GENTLE ON SENSITIVE SKIN AND ENHANCED WITH NATURAL INGREDIENTS” GEORGIA BUTCHER, ASSISTANT BRAND MANAGER

The journey to independent drinking As your child grows, learning to drink independently is a skill they need to develop. Our range of innovative toddler cups have unique features tailored to each stage in a child’s journey to independent drinking.

9m+ 6m+

9m+

12m+ 18m+

12m+

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[ feature ]

“THIS CUP ENCOURAGES SKILLS OF SIPPING AND TIPPING, WHILE REMAINING GENTLE ON LITTLE MOUTHS AND GUMS.” 18

FMCG BUSINESS - JULY 2021

Goats Milk. A natural superstar, Goats Milk is great for soothing and moisturizing delicate newborn skin without stripping the skin of essential natural oils. With 70% of mothers researching baby personal care products prior to purchase*, trusted brands such as Earthwise provide reassurance. The range is a go to for many parents seeking baby care products that are free from silicones, SLS and parabens and dermatologically tested.” With sustainability a focus at Earthwise, the fun and unique bottle can be repurposed as a money box by carefully cutting around the back slot or used as a bath toy itself. The Earthwise Nourish baby care 275ml range consists of Bubble Bath, Body Wash, Bedtime Bath and Shampoo & Conditioner 2 in 1, an easy fit for all family bath time routines. Find the full range of Earthwise products at your local supermarket. www.Earthwise.co.nz *Grand View Research Baby Personal Care Market Analysis Report 2020

Transition to cup made easy Help your little one learn how to sip and tip to drink without making a mess with the new Tommee Tippee Transition Cup. Soft, bite resistant silicone spout: With a spout that feels like a bottle teat, this cup encourages skills of sipping and tipping, while remaining gentle on little mouths and gums. Easy–grip and removable handles: Little hands

find these handles easy to hold. When they’re ready to move on to a beaker style cup, you can remove the handles, so they can grip the sides. The new Tommee Tippee Transition Cup (RRP $13.99) comes with medium flow teat and soft silicone spout. For further information visit www.tommeetippee.co.nz or phone your local DKSH representative, or Jock Schoeller on 021 356 657.

[ feature ] New pack, same purity - soon to be biodegradable! WaterWipes, the world’s purest baby wipes, will soon be better for the planet by being made with 100% plant-based and plastic-free materials. Andrea Hawes – WaterWipes Marketing Manager says: “WaterWipes are used in many hospitals around the world as they are gentle on sensitive, newborn, and premature baby’s skin. Trusted by Healthcare Professionals and approved by Allergy UK, WaterWipes bring you the peace of mind that you’re using the best for your baby’s delicate skin. “The new wipes (RRP $7.99) will be fully biodegradable, whilst still containing nothing but two ingredients - 99.9% purified water and a drop of fruit extract. “Alongside our work producing the world’s purest

baby wipes, WaterWipes have a commitment to supporting others who help to make a difference in the lives of our little ones. We’re a proud supporter of the Miracle Babies Foundation and the Neonatal Trust, doing our bit to support the most vulnerable babies and their families across Australasia,” says Hawes. For trade enquiries please email Marzena BodyCare at waterwipes@marzena.com or call us on 0800 146 279. www.waterwipes.com

W IP ES

BIOD

RADABLE EG

BABY CHANGE

While the baby products sector has had its challenges, evolving areas of demand give cause for optimism.

Pravina Patel Insights Consultant Solutions & Innovation at IRI

It’s no secret that in spite of predictions of a postpandemic jump in birth rates, the baby sector has experienced some growing pains, contracting 4.9% this year1. However, it’s not all doom and gloom. Consumers looking for more adventurous, nutritious and sustainable options are prompting innovation within the category, with some new entrants enjoying substantial growth. And although the birth rate to March 2021 was down 3.6% on the previous year2, pregnancy kit sales have jumped 12.6%1, while ovulation kits in pharmacy have grown 6.7%3, indicating a baby boom could be on the horizon.

Weaning new habits Given formula accounts for one dollar in every five spent on baby products in supermarkets, the fact sales have been eroding over the past three years – and deflated 16.8% this year – is pretty disheartening. But when it comes to baby foods, there are some bright spots1. The baby food aisle is becoming a lot more innovative. Unique flavour hybrids such as vanilla 20

FMCG BUSINESS - JULY 2021

oats with figs and sultanas, and prune and purple carrot, can now be found on grocery shelves. Nutritional value is also increasingly important, as superfoods and ancient grains emerge. As plant-based eating becomes more mainstream, so the likes of Rafferty’s Garden’s Plant Powered Protein range have surged, enjoying growth of 19.2%1. The trend for organic is also at play. While total baby food (excluding formula) only grew by 1.3%, organic baby food rocketed 10.3%, eclipsing the previous year’s growth of 8.8%. Today, the segment accounts for more than half of all baby food sales. This is helping premiumise the market; while on average organic is priced 30c more per unit than regular1, almost one in three Kiwi shoppers are prepared to pay more for organic food4. The story continues in baby toiletries; where brands are building on their natural credentials to win over Kiwi shoppers. Earthwise are up 2.1% and Mustela 35.3%. New brands have also arisen in the wake of COVID-19, such as Baby all Safe’s products, which include toy surface sanitisers and a hand sanitiser mist1.

[ feature ] Diaper derby While pandemic panic-buying saw weekly nappy sales peak at 97.1% growth5, leading to an annual jump of 5.1%6, this year the category has slipped 1.3%1. However, the latest six-week period indicates a turnaround, as sales improve 20.5% compared to the same period 12 months ago7. While the market has traditionally been dominated by multinational Huggies, which holds 68.3% share, in recent years new brands are aligning with changing shopper preferences. Cute & Co, launched by Cottonsoft in 2020, make up 3.0% of the category and have seen their sales quadruple this year1.

The green wave Environmental concerns are increasingly leading new product development. Noopii has tapped into conscious consumer demand with its disposable nappies made from largely sustainable and renewable materials; and has grown more than $1.6m this year. While re-usable nappies have some way to go, accounting for just 0.2% of the

nappy category in supermarkets, they are reporting growth of 4.4%1. Sustainability also plays into baby wipes; while the category has seen a dip of 1.9%, eco-friendly positioned products are performing well. Earthsmart Aquawipes launched their plastic-free 100% biodegradable wipes in 2019 and have seen sales improve 23.5% in the past year. Other baby wipe innovators in the sustainable space include Noopii, Silk and Cute & Co1. As well as loving the environment, brands are embracing humanity, as shown by the Huggies ‘Hug it forward for your village’ campaign, which saw 9000 nappies donated to families in need8. The overall message is there is room to grow! The baby category has a number of opportunities that brands can explore, thereby increasing relevance and appeal.

“THE BABY CATEGORY HAS A NUMBER OF OPPORTUNITIES THAT BRANDS CAN EXPLORE”

Source: 1 IRI MarketEdge New Zealand, Grocery, MAT to 09/05/2021 2 Statistics New Zealand 3 IRI MarketEdge New Zealand, IRI Pharmacy, MAT to 09/05/2021 4 IRI State of the Industry Survey 2020 5 IRI MarketEdge New Zealand, Grocery, week ending 22/03/2020 6 IRI MarketEdge New Zealand, Grocery, MAT to 10/05/2020 7 IRI MarketEdge New Zealand, Grocery, 6 weeks to 09/05/2021 8 www.facebook.com/huggiesnz - campaign started April 2021

FMCG BUSINESS - JULY 2021

WINTER

WELLNESS What’s trending in vitamins, supplements, and natural remedies?

New launches and recent innovations in European markets align with immunity, mental health and eco trends. Innovations there include zero-waste packs, immuneand skin-support probiotic formulas, and disruptive formats such as sprays, pods and ‘teas’, to offer more choice. Closer to home, healthy gummies for adults and children with a focus on great taste are proving popular in New Zealand. There’s also a benefit-led supplement range from Healtheries and a noteworthy new formulation from Comvita arriving in store.

Healtheries new gummies – a healthy dose of fun Healtheries Gummies range, launched in July 2020, contributed 88% of gummy category growth in grocery over the six months to 21/3/21, says Senior Brand Manager Kim Patterson. The range included Kids and Adults Vitamin C, and Kids and Adult Multis. “Consumers are looking for tasty ways to add nutritional top ups to their day, and with this gummies are growing in popularity. The gummies market is now worth $9m in NZ Grocery and Pharmacy, and is growing +52% (IRI MarketEdge MAT 20/12/20)”. With a focus on great taste and key consumer needs, Healtheries has just introduced four new gummies to their range.” Adults Collagen with Vit C gummies, Adults Energy gummies, Kids Immune Multi gummy bears and Kids Happy Tummy Probiotic 22

FMCG BUSINESS - JULY 2021

“THE GUMMIES MARKET IS NOW WORTH $9M IN NZ GROCERY AND PHARMACY AND GROWING 52%” KIM PATTERSON, MARKETING MANAGER AT HEALTHERIES “The Healtheries’ gummies range is available nationwide, and is has substantial market support including TV, Digital, PR, social media and sampling,” says Patterson. Contact your Vitaco NZ Ltd representative for more information or visit www.healtheries.co.nz

Healtheries new benefit-led supplement range “Consumers are increasingly health conscious and adopting self-care measures, but dietary supplements are typically ingredient-led and can be confusing to shop,” says Patterson. “Healtheries have launched a range of ‘benefit-led’ supplements targeting key health concerns, making it easier for consumers to find what they need.” Healtheries offers four new sku’s in this range: • Immune Support (with Vit C, Vit D, Zinc, Garlic, Olive Leaf )

[ category insights ] • Energy Support (with B Vitamins, Guarana and Taurine) • Stress Support (with B Vitamins, Passionflower and Lemon Balm) • Digestive Support (with Probiotics + unique award winning Livaux kiwifruit powder) “The Healtheries Support range has nationwide distribution, and strong marketing support including Outdoor, Digital, PR, and social media,” says Patterson. Contact your Vitaco NZ Ltd representative for more information or visit www.healtheries.co.nz

Comvita Olive Leaf Extract A Winter Essential How could olive leaf antioxidants support the growth of your winter wellness offering in winter? There’s not much consumers can do to avoid winter ills and chills altogether. However, a stronger immune system is better at recognising harmful microbes and fighting them off before they multiply and take over. Most Kiwis recognise it’s essential to take extra steps in winter to support a healthy immune system. Olive leaf extract has been traditionally used in Western herbal medicine for its immune system supportive qualities. According to Marketing Manager Alicia Foster, Comvita New Zealand Ltd produces Australasia’s leading Olive Leaf Extract. “In Australia, Comvita’s Olive Leaf Extract has dominated the category for two decades and is consistently Australia’s number 1 brand of Olive Leaf Extract in Pharmacy.” Foster says, “Olive Leaf Extract is a highly concentrated source of polyphenolic compounds from the olive tree, which are known for their antioxidant properties. In fact, 100ml of Comvita Olive Leaf Extract liquid contains over 20 times more phenolics than 100ml of extra virgin olive oil.” According to studies, the overabundance of free radicals is a major contributing factor from keeping our immune system from functioning optimally. Free radicals can be produced as by-products of normal metabolism, but they can also be generated by chemicals in our environment such as smoke, air and water pollution, and sunlight. Too many free radicals in the body may impact our immune system responses. This build up is otherwise known as ‘oxidative stress’. “This is where the antioxidant properties of olive leaves come in,” says Foster. “Essentially, antioxidants in the diet help to neutralise unstable free radicals. This is one of the reasons why the Mediterranean diet – where olive oil is a principal source of fat, is often praised as a useful diet for cardiovascular health. “The unique properties of the naturally-occurring

Source: NIELSEN SCANTRACK Total Supermarkets - MAT to 23/05/21 Val $ Sales

Val % Chg YA

TOTAL HEALTH SUPPLEMENTS

142,660,713

2.1%

VITAMINS

42,683,723

-9.2%

NUTRITIONAL SUPPLEMENTS

25,661,986

38.9%

NUTRITIONAL SPORTS BARS

25,251,684

20.4%

MINERALS

11,437,123

-9.0%

OTHER HEALTH TABLETS

9,288,157

-16.6%

HERBAL SUPPLEMENTS

5,843,341

-17.4%

FISH LIVER OIL

4,517,719

-20.0%

TONIC SUPPLEMENTS

1,108,684

241.6%

GARLIC TABLETS & CAPSULES

762,503

-36.6%

HOMEOPATHY

498,713

42.0%

ROYAL JELLY

4,749

ENERGY SUPPLEMENTS

1,706

-73.3%

polyphenols found in the olive tree have been respected for a long time. Since then, experts and scientists all over the world have been continuing to help us better understand the importance of the antioxidant compounds found in olive leaves. Foster says: “Comvita’s Olive Leaf Extract has set the benchmark for quality and freshness within the industry. Comvita only uses fresh leaves grown on our specialist olive leaf farms. We use proprietary cultivation and extraction methods to protect the naturally occurring polyphenols found in our leaf, including Oleuropein and Hydroxytyrosol, two of the most well-known and polyphenols in olive leaf extract. Our fresh-picked liquid Olive Leaf Extract has one of the highest concentrations of active Oleuropein on the market, 80mg of Oleuropein per 15ml daily dose.” Comvita Olive Leaf Extract is distributed in New Zealand by Wilsons Consumer Products. Contact Wilsons Consumer Products for more information: ph 0800651044.

FMCG Business produces a monthly snapshot of category news and highlights, based on information from participating clients and Nielsen data available at time of print. To showcase your products in upcoming category reports, please contact trubanowski@intermedianz.co.nz. FMCG BUSINESS - JULY 2021

SAUCY DELIGHTS A quick snapshot of iconic products and new trends. We all have a favourite product in the pantry that takes our food to the next level – from classic tomato and BBQ sauces to creamy Hollandaise and super spicy chilli numbers. The FMCG Business team visited Fine Food New Zealand in June and spotted a wide variety of exciting new condiments and sauces there from around the globe. We found delicious Burger Sauces at the Wattie’s stand, tried Baxter’s Original Flamin’ Hot Dragon’s Breath BBQ Sauce and Sriracha from Tabasco, as well as an imported premium Jack Daniel’s product range, to name just a few. Meanwhile, at the Outstanding New Zealand Food Producer Awards, a Salsa Verde from Tex-As Salsas scored a bronze medal and Culley’s received several medals for their sauces.

Vegan-friendly cheese sauces Tio Pablo’s vegan-friendly Queso (“keh-so”) cheese sauces are delicious alternatives to 24

FMCG BUSINESS - JULY 2021

Premium BBQ sauces on display at Fine Food NZ.

traditional cheese sauces, as they are gluten and dairy free, contain around 5 grams of fat per serving and are perfect toppings for your next batch of nachos. Delicious in non-Mexican dishes as well, such as pasta, on potatoes, or in meat dishes. Three spice-varied flavours are available: mild/medium Nacho Queso, smoky, medium Chipotle Queso, and spicy Red Jalapeño Queso. Serve cold or lightly warmed in the microwave. Refrigerate and eat within one week once opened. • Plant Based / Gluten Free • No artificial colours, additives or preservatives • Made in New Zealand Available at Farro Fresh as well as selected New World stores, Fresh Choice, Pak’nSave and Specialty Shops (RRP: $6.79 - $7.99). For more info go to www.tiopablo.co.nz or email info@tiopablo.co.nz.

[ category insights ]

“KIKKOMAN IS NATURALLY BREWED, USING ONLY FOUR, CAREFULLY SELECTED PURE INGREDIENTS” Iconic Kikkoman Soy Sauce “Making the number one Soy Sauce in the world is not a quick process," says Channel & Brand Manager Katinka Tompa. Kikkoman’s careful soy fermentation occurs over several months and during the process there are more than 300 different aroma components that are generated and blended together, including floral, fruit, spirits and coffee, creating the complex and unique aroma of the product. Unlike other chemically produced soy sauces, Kikkoman is naturally brewed, using only four, carefully selected pure ingredients: soybeans, wheat, salt and water; it doesn’t contain any artificial colour, flavour, preservatives or additives. The rich, mellow flavour of the Kikkoman Soy Sauce comes from the centuries old, unhurried natural honjozo brewing method, which brings forward the umami flavour in combination with sweet and sour aromas that contributes to Kikkoman’s uniqueness. Last year the Kikkoman brand became a part of House of Fine Foods’ brand portfolio. This year Kikkoman will support the brand with a TVC launch, featured on TV, online, Facebook and Instagram. Kikkoman are also an official sponsor of

the Olympic Games, so the TV campaign will be featured during this period. Kikkoman soy sauce is an iconic, all-purpose seasoning that can be used in various cuisines, from all around the world. Kikkoman soy sauce brings out and enhances the character of the ingredients and significantly intensifies the flavour of the food. Food Loves Kikkoman. For sales enquiries, call 094101066, email sales@houseff.co.nz or visit https://houseff.co.nz Source: NIELSEN SCANTRACK Total Supermarkets - MAT to 23/05/21 Val $ Sales

Val % Chg YA

TOTAL BOTTLED AND CANNED SAUCES

106,208,236

1.9%

TOMATO SAUCE

44,093,364

0.1%

SPECIALTY SAUCE

27,215,012

7.8%

SOY SAUCE

11,279,797

-0.3%

MUSTARD

9,877,134

-1.1%

FRUIT SAUCE

4,283,005

-1.7%

MARINADES

3,558,782

10.2%

WORCESTERSHIRE SAUCE

3,143,987

-6.5%

MINT SAUCE

2,757,157

2.6%

NEW ZEALAND’S

FINEST

A selection of medal-winning products from the Outstanding New Zealand Food Producer Awards 2021. Outstanding Silver for Pure NZ Ice Cream We believe in purity, provenance and sustainability – meaning all our flavours are intense and original. We carefully select natural ingredients from Marlborough Flakey Sea Salt to 72% Belgian Callebaut Chocolate. So you can be sure that only the finest produce available is used to handcraft your serve of PURE deliciousness. purenzicecream.com +64 (0)3 443 7792 https://www.purenzicecream.com/stockists

Honey you will definitely like FRUNEY passionfruit honey spread is like sunshine for your toast or pancakes, or simply enjoy as is. Carefully handcrafted in Hamilton, New Zealand using local ingredients, there is no sugar added, no gluten, no preservatives, no artificial flavours and colours. www.fruney.co.nz Email jul.lavrentyeva@gmail.com

Friendly Fantail Organic Turmeric Latte This gorgeous handmade spice mix is causing quite the stir in-store! Discerning consumers love that it’s super yummy, is jam-packed with goodness but contains NO fillers or nasties. Perfect for gluten free, sugar free, vegetarian, vegan and paleo diets or those simply wanting a healthy alternative to tea and coffee. Phone Emma Smetham 027 299 9580 Emma@friendlyfantail.co.nz www.friendlyfantail.co.nz 26

FMCG BUSINESS - JULY 2021

Gold & Silver for pure delish Snacking Clusters pure delish’s Almond & Vanilla and Almond & Dark Chocolate Snacking Clusters are crafted from only the best ingredients they can source, from the 80% dark chocolate to the pure vanilla bean extract. Blended by hand, these delicious snacking clusters are also grain, gluten and egg free. Contact: info@puredelish.co.nz for more information.

[ feature ] Little Bird Organics Little Bird Organics is New Zealand’s leading plant-based whole foods range created by Chef Megan May from her internationally acclaimed Little Bird Kitchen cafe. Made from activated ingredients, their high protein Mexican Crackers make a delicious accompaniment to guacamole while the decadent Cacao & Raspberry Macaroons are your guilt-free indulgence for any moment. www.littlebirdorganics.co.nz

Superseed Crackers third flavour wins Silver Handcrafted in Wellington from organic seeds, fresh lemons, olive oil and sea-salt, Superseed Crackers - Lemon & Poppyseed are a new addition to the market. Containing no fillers or flours, they are crispy and savoury with a delightful lemon taste. Available at 80 stores nationwide, they are healthy, delicious and cater for Keto, Paleo and Gluten-free customers. nikki@creativecooking.co.nz www.superseedcrackers.co.nz

ViaVio A2 Natural Yogurt All natural unsweetened rich and creamy yogurt made following an ancient traditional recipe from Italian Dolomites mountain villages with fully traceable local milk from A2 cows, no preservative added. A great healthy option for breakfast or desserts. Re-use the 100% recyclable glass jar for your own preserves. sales@viavio.co.nz www.viavio.co.nz Ph: 0273121697

Pete’s Natural 100 % New Zealand sodas Pete’s Natural Boutique Sodas Lemonade won a Bronze medal! The Lemonade is made with locally sourced fruit, not made from concentrates, low in sugar and includes hops for relaxation. 32 Hau Road, Motueka, Nelson Ph: 021 0785 758 mrspete@petesnatural.co.nz www.petesnatural.co.nz Insta @petesnaturalnz Facebook: www.facebook.com/ petesnaturalnz

OLLIFF FARM OLLIFF FARM have brought back the wholesome, delicious experience of a ‘backyard egg’ through ground-breaking farming methods. Farming micro-flocks in ‘uniquely designed moveable coops’ brings nutrient dense, flavoursome tasty eggs – like no other. Servicing high-end restaurants and cafes Auckland wide, you can also purchase their multi award-winning premium pasture eggs at selected retail outlets. hello@ollifffarm.co.nz www.ollifffarm.co.nz

FMCG BUSINESS - JULY 2021

[ good business ]

OUTSTANDING NZ FOOD PRODUCER AWARDS CHAMPIONS ANNOUNCED Producers from Raglan to Wanaka were among the Champions in this year’s Outstanding NZ Food Producer Awards, with Wairarapa’s Homegrown Farm Fresh Meats named Supreme Champion 2021. Homegrown Farm Fresh Meats Mixed Box - Beef & Lamb is the work of couple Dion and Ali Kilmister, who run 1500 head of cattle and 15,000 sheep on three farms spread over the lower North Island. As well as farming, in September 2019 they became retailers establishing Homegrown Butchery, Deli and Pantry, a bricks and mortar butcher’s shop, deli and pantry in Masterton which also has as an online store. Wairarapa business Tora Collective was named Seafood New Zealand Water Champion for its fresh pāua. Commercial fisher Troy Bramley and his Wairarapa’s Homegrown Farm Fresh Meats was named Supreme Champion 2021. partner, marketer Claire Edwards say the realisation the best seafood from NZ waters wasn’t destined for Aotearoa prompted them to set up Tora Collective. They fish sustainably off the southern Wairarapa coast with the aim of supplying ‘kaimoana fresh as, straight from the ocean’. Tora Collective was also recognised with the NZ Life & Leisure Spirit of New Zealand Award. Their commitment to the environment extends to their packaging which is recyclable or compostable. They use seaweed to stop live seafood from moving in transit and fill robust bull kelp with water then freeze it, using it as a natural ice pack. Farro Earth Champion is Augustine’s of Central for its Black Doris Plums in Pinot Noir Syrup. The champion title accompanies this year’s pair of gold medals for Augustine’s of Central Black Doris Plums in Pinot Noir Syrup and Augustine’s of Central Apricot & Date Chutney. Emerson’s Dairy Champion Award went to ViaVio for their Mascarpone. Emerson’s Dairy Champion was awarded to ViaVio for their Mascarpone, which is made traditionally and impressed the judges with its creamy texture and rich buttery flavour. ViaVio also won gold medals in late 2017, the bespoke gelato maker has become known for its for their pecorino and yoghurt plus silver medals for ricotta abundance of dairy-free options. and stracchino. The Covid Outstanding New Business Award went to Bake ‘n Break The FMCG Business New Product Award went to Loaf Salted Caramel for their Cheese Burger Slider Bake. Bake ‘n Break was born during a Brownie Balls. Zoom strategy meeting during the first week of level four lockdown in Label & Litho Drink Champion is Raglan Food Co, Natural Coconut March 2020. Kefir Drinking Yoghurt. Raglan Food Co’s Apple & Ginger Kefir Drinking The final two awards were chosen by popular public vote; Coast Yoghurt also won a gold medal with silver medals awarded to two other People’s Choice Outstanding Farmers’ Market was Matakana Village new drinking yoghurts in their range. Farmers’ Market, while Oliff Farm Premium Pasture Eggs was voted Pathways Hamlin Road Farm Range received the Outstanding Coast People’s Choice Outstanding Food Producer. Sustainability Award. The organic urban farm supplies fresh produce The Awards involved 30 judges who assessed a record 300 plus food and seedlings to its South Auckland community – and also employs and and drink entries from 126 producers in April. trains people recovering from addiction and mental health challenges, Look out for winning products wearing champion, gold, silver and giving them vocational training, work experience and support. bronze Outstanding NZ Food Producer Awards medals – a promise of Little ‘Lato, Mango Lassi Dairy-Free Gelato was awarded Free-From produce made in New Zealand, which tastes outstanding! Champion. Since being founded by Chief Gelato Maker Hannah Wood https://outstandingfoodproducer.co.nz/2021-winners 28

FMCG BUSINESS - JULY 2021

[ cover story ]

LOCAL INNOVATION TO REDUCE PLASTIC WASTE July is now heralded as ‘Plastic Free July’, supporting efforts to reduce the use and waste from single use plastic. Cottonsoft Limited is proud to support multiple initiatives including local innovation to increase usage of renewable fibre and recyclable packaging, as seen on the cover of this issue.

Renewable fibre While plastic was once the darling of global wipes manufacturers for making baby wipes that were cheap and strong, using natural materials such as wood pulp and bamboo means the fibre comes from renewable sources. Natural fibre is now preferred by informed shoppers and manufacturers alike, who care about where the fibre comes from, and what happens to it after use. Cottonsoft has been at the leading edge of wipes development, initially with Paseo flushable wipes, and more recently with EarthSmart AquaWipes made here in New Zealand from bamboo and pure New Zealand water. Cottonsoft recently extended their Baby Wipes category offering with the launch of CUTE & CO. plant-based baby wipes. Like EarthSmart, these are made from renewable fibre and while not made here, use of a long-established supply partner has ensured the range launched successfully despite global shipping uncertainty. The combination of locally made and imported offerings gives Cottonsoft and its customers enhanced choice and improved surety of supply. This approach of multiple supply options is a trait of Cottonsoft in their traditional paper categories, including sourcing from affiliated pulp, paper and converting facilities in China, Indonesia, Vietnam, Italy and Australia. With local converting sites in Auckland and Dunedin, the vertically integrated and diversified supply chain has reduced the impact of events like the Christchurch earthquake and COVID-19, but is not immune. Global pulp prices have increased 70% and shipping costs have increased 160%. To exacerbate this, the flow on impact of shipping delays has meant resources ranging from packaging to machinery parts and expertise are not available.

While local innovation is helping, some of these ongoing costs are being shared with shoppers in the form of a price increase.

Recyclable paper packaging Cottonsoft has been collaborating with local packaging partner Stratex to develop recyclable paper packaging. Made from sustainably sourced and renewable fibre, this packaging innovation has replaced plastic on EarthSmart 360° and Paseo 360° Toilet Tissue. These products alone have reduced single use plastic packaging by 690,000 packs in the past 12 months and are on track to break the 1million pack total by the end of plastic free July!

Recyclable soft plastic packaging Cottonsoft Limited is a founding member of Soft Plastics Recycling in New Zealand who are celebrating Plastic Free July with expansion of the scheme to the Hawkes Bay. When the China Sword policy meant New Zealand could no longer ship soft-plastics overseas for recycling, collections from all major New Zealand cities had to cease. With the local innovation of FuturePost and second Life Plastics, soft plastic is now recycled into posts, wheel stops, bollards and garden edging reducing New Zealand’s dependence on overseas recycling solutions and increasing the availability of locally sourced products made from our recycled waste. With the development and growth of local post consumer soft plastics recycling capacity in Waiuku and Levin, the scheme has been re-built to now be accessible to two thirds of New Zealanders, including 26 stores in Christchurch that re-commenced collections in March. The July launch of Soft Plastics Recycling in the Hawkes Bay will take the total number of collection points to 160 – a massive tribute to the support of retailers, industry and shoppers alike. By Malcolm Everts Marketing & Sustainability Manager; Cottonsoft Ltd Chair; The Packaging Forum‘s Soft Plastics Recycling Scheme FMCG BUSINESS - JULY 2021

[ FGC ]

SKILLS TO KEEP INDUSTRY MOVING

Katherine Rich Chief Executive NZ Food & Grocery Council www.fgc.org.nz

food& grocery COUNCIL NEW ZEALAND

Few New Zealanders do not know the Maori proverb “What is the most important thing in the world, it is the people, the people, the people / He aha te mea nui o te ao, he tangata he tangata he tangata.” It’s true when things are going well, and it’s particularly true when things are difficult. Right now, one of the key constraints across our food and grocery industry is a lack of people for key roles. It affects all levels, from leadership to more hands-on roles, such as picking and packing, and a lack of skill levels from expertise to lower skills roles. Contrary to the misperception of some, food industry roles are not low-skilled. Companies work extremely hard to hold onto experienced food workers because they’re in short supply. During my time as CEO of the Food & Grocery Council, whenever there has been a factory closure or downsizing, workers are usually snapped up quickly by others. In the global COVID environment, with our borders shut, the situation is different. We’ve always been a nation reliant on migrant workers, be it seasonally to support the horticulture or dairy industries, or on their OE, travelling and working their way around in hospitality or other part-time jobs. Many FGC members have had a nightmare of a time

One of the key constraints across our food and grocery industry is a lack of people for key roles.

FMCG BUSINESS - JULY 2021

maintaining production teams or recruiting sufficient numbers of seasonal workers for key times of the year. In some cases it’s resulted in higher costs, in others it’s meant lost opportunities that can’t be replaced. It’s become clear how highly dependent New Zealand is on expertise from overseas. A good example is experts who come here to commission manufacturing kit worth millions of dollars and later to maintain it. That’s not something that can be done via Zoom or Teams with great effect. Last year, the Government announced 10% of quarantine beds would be set aside for migrants with “essential skills”, but in practice this was hard to deliver, particularly when extra pressure from Kiwis’ Christmas travel created a further crush at the border. Most would agree COVID will be around for some years. That being so, we need to get better at managing people flows and accept that despite best intentions to shift the long-term unemployed into food and grocery vacancies, it’s not going to be that easy or in some cases possible due to literacy and numeracy standards required for even the simplest factory roles. There have been some positive Government initiatives, such as the approval of a further 200 dairy workers and the extension of some work visas, but the plans need to get ahead of the problems and provide solutions that are more enduring than just ad hoc approvals of small numbers here and there. One idea could be to remove sanctions for university students who want to work more hours. Right now, a student can earn just $227 a week before their student allowance is affected. Some want to work more than 8 or 10 hours a week, and if they could take on more-economic part-time shifts it would release another pool of workers for our industry. We also need to keep the pressure on regarding priority for workers with essential skills, and remind decision-makers of the importance of maintaining spaces in quarantine for them. Finally, we need to seek significant improvement in our vaccination programme. New Zealand appears to be last in the OECD on vaccine rollout, and so far the Government has rebuffed support from private health providers that could whip around workplaces with the same efficiency they do in their corporate flu vaccine programmes. It’s a time for thinking differently and considering all options to keep the wider food and grocery industry moving and exporting. But regardless of automation and other productivity gains, many constraints come back to people, people and people.

[ James & Wells ]

REGISTERING YOUR TRADE MARK INTERNATIONALLY If exporting is part of your business strategy, it’s best to get a head start on ensuring you have legal rights to own and use your trade mark in the jurisdictions that you’re planning to operate in. There are a couple of ways you can do this - by filing national applications in each country of interest, or by using the ‘Madrid System’ to file an ‘international registration’ in any of the 124 member countries. The purpose of the Madrid System is to simplify the procedure and reduce the cost of registering a trade mark in multiple countries. This is achieved by filing a single application for registration, in one language and with one set of fees in one currency, designating the countries in which protection for the mark is required. Not every country is a member of the Madrid System, however most of New Zealand’s key trading partners are. When filing an international registration, a basic fee is charged, with supplementary charges determined by the number of countries designated. Some countries charge different fees depending on the type of mark and the number of classes covered.

The process Your trade mark professional will file an international application with the New Zealand Intellectual Property Office, who will transmit the details to the World Intellectual Property Organisation (WIPO) for examination. If WIPO approves the application, the trade mark will be added to the International Register, with an initial term of ten years. ‘National examination’ follows, where each designated country

examines the trade mark according to its national law. Each country can refuse to grant protection without impacting the grant of protection in the other designated countries. Like any system, there are traps for the unwary and the Madrid System will not always be best suited for your purposes. If you are interested in protecting your trade mark overseas in a number of countries, the Madrid System is certainly worth considering as the means to achieve this goal. You will, however, need to secure a trade mark registration in New Zealand first and it is very important to get it right as your “home registration” will form the basis for the International Registration and the protection you can achieve in each of the designated countries.

“THE PURPOSE OF THE MADRID SYSTEM IS TO SIMPLIFY THE PROCEDURE AND REDUCE THE COST OF REGISTERING A TRADE MARK IN MULTIPLE COUNTRIES.”

Tim Walden Managing Partner, James & Wells James & Wells is one of New Zealand’s largest, privately owned, patent and trade mark attorney firms. Their award-winning team is widely recognised as one of the very best in Australasia.

FMCG BUSINESS - JULY 2021

[ innovation ]

SAY HOLA TO MEXICAN FLAVOURS WITH FARRAH’S MEAL KITS! •

•F

R• EA

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This month’s finalist in the line-up for FMCG Business Product of DUCT OF T HE PRO Y CG M the Year is Farrah’s. Their meal kits continue to take the Mexican FIN AL IST category by storm with a fresh new look and bold new flavours. Farrah’s refreshed range delivers on trend flavours with a PRODUCT OF range of meal kits, spice mixes and flame baked tortillas that THE YEAR are all proudly New Zealand made. Our tastes and cooking preferences are constantly changing, says Jovan Čanak, Farrah’s Managing Director and Co-Founder. “Consumers are now seeking premium experiences that still deliver great value, juggling a busy life is everyone’s challenge, we wanted to provide solutions that you can knock up during the weeknights with little time or fuss that the whole family will enjoy.” Assistant Brand Manager Sophie Fitzgerald says: “Our new Hickory BBQ Taco Kit is a great example where we have drawn inspiration from the vibrant and growing BBQ scene. You can now elevate your taco night with a spice mix that is mild but full of that smoky hickory flavour, combined with your fresh ingredients, our famous tortillas and topped with a beautifully balanced BBQ Mayo. This is an exciting range focused on quality ingredients and an experience to deliver something for everyone. Smoky Chipotle, Crispy Chicken, Nacho and so much more!” Farrah’s meal kits are versatile, vegetarian and vegan friendly and have no artificial colours or flavours.

“FARRAH’S REFRESHED RANGE DELIVERS ON TREND FLAVOURS”

DUCT OF TH PRO EY CG M

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PRODUCT OF THE YEAR

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FMCG BUSINESS PRODUCT OF THE YEAR Do you have a Hero product that stands out from the crowd? If there’s a tasty tastebud teaser, NPD rockstar, or best seller in your portfolio that deserves to be crowned ‘Product Of The Year’ - we’d love to hear from you! We’ll showcase some of the finalists in upcoming issues and reveal the FMCG Business Product of the Year later in 2021.

UCT OF THE OD YE PR A

To find out more on how to enter please email: trubanowski@intermedianz.co.nz 32

FMCG BUSINESS - JULY 2021

[ profile ]

USING DESIGN TO STRETCH YOUR BRAND’S POSSIBILITIES It’s easy to think of packaging design as being about presentation rather than anything more fundamental: that it’s the ‘wrapping’ that lets a brand present a pretty face to the world. The reality is, design can and does make all the difference to a brand’s appeal. In fact, it can be its foundation. And for FMCG products more than many others. One way to appreciate the potential is to simply think about a commodity product. Plenty of them populate the grocery category, frequently in the guise of an own-label (or two) plus a handful of brands vying for attention. Rarely are the margins so big that much comms support can be afforded, leaving the battle to differentiate and create a value proposition down to the on-shelf presentation. The product itself might be bought wholesale, but it’s the packaging that makes the difference. Even when the offering’s more complex, with more of the value proposition resting with, say, the formulation of the product or the master brand, the same holds true. It’s born out by countless redesigns we’ve completed that have immediately transformed a brand’s fortunes, Brother_FMCG_HalfPage_210x147mm_July_PRINT.pdf 1 limited 16/06/21 3:51 PM then delivered ongoing growth. With other changes or non-

Winning sales by design For us, the only measure of successful design is that it works in the marketplace. That it grabs attention, steals hearts and wins sales. It’s what we’re known for, here at Brother Design. If you want to know how we do it, consistently, for all our different clients, get in touch. And let us design a way to win more sales for you.

Jenny McMillan, Business Development Director Ph: 021 193 2141 jenny@brotherdesign.co.nz

existent, when we see such profound shifts we know it’s our work that moved the needle. Design is a powerful tool. It’s why successful clients of ours, like Farrah’s, are always alert to optimising their appeal. So for marketers out there seeking to gain attention, boost sales and increase share, make sure yours is performing at 100%. By Jenny McMillan Business Development Director, Brother Design Ph 64 9 970 9892, jenny@brotherdesign.co.nz, www.brotherdesign.co.nz

[ events ]

JOIN US AT THE FMCG BUSINESS MARKETING SUMMIT! After a hugely successful launch in 2019 and a hybrid event in 2020, the FMCG Business Marketing Summit returns to Auckland on 5th October 2021 as a face to face event. It promises to be a full day of uncovering the marketing insights that make FMCG brands successful. Join us on this one-day marketing masterclass, jam-packed with education and curated sessions that will help attendees to stay ahead of the game in New Zealand’s fast-moving grocery and retail sectors. The summit will include presentations from industry experts, Q&A panel discussions and valuable networking opportunities to connect with other professionals. Here are some of the speakers you will meet at this year’s Summit.

Morgan McCann Head of New World, Foodstuffs North Island Foodstuffs North Island is a supermarket co-operative with New World, PAK’nSAVE, Four Square, Gilmours and Liquorland as some of its brands. Morgan McCann is Head of New World for Foodstuffs North Island and looks after the brand’s 100 North Island stores, ensuring stores deliver memorable experiences, fair value and inspiring solutions for customers every day. Prior to his current role, Morgan held Merchandise Manager positions looking after Foodstuffs North Island’s Grocery Food, Beverages, Liquor and Non-Food categories. Meet Morgan at the 2021 FMCG Business Marketing Summit, where he will share his tips for unlocking opportunities with New World.

Malcolm Rands (aka ecoman) Member of the New Zealand Order of Merit for services to business, conservation and philanthropy; Executive Chair of Fairground Foundation; Founder of ecostore Malcolm’s presentation at the Summit is entitled: Your story - the best marketing for FMCG. When Malcolm and Melanie Rands started ecostore Company Limited in 1993, their dream was to create a unique values-based business that could sustainably fund a not-for-profit arm called 34

FMCG BUSINESS - JULY 2021

Fairground Foundation (FGF). Since 1994 ecostore has researched and brought to market New Zealand’s leading range of healthier, eco-friendlier household cleaners, body care and baby products with a twin focus of looking after the health and wellbeing of people as well as the planet. ecostore has been voted by Kiwis as leading the way in sustainability in Colmar Brunton’s Better Business, Better World survey for three years running. True to Rands’ original vision, ecostore has channelled a percentage of its profits over the years in the FGF. Having sold the last of their ecostore shares, 2017 marked the first year in which the Foundation was Malcolm and Melanie’s total focus. What is Fairground Foundation? Fairground’s challenge is to imagine the future we’d love to have in 20 years’ time and to make that happen now.

Carrick Robinson – James & Wells Carrick heads the James & Wells Food & Beverage Innovation team and leads the firm’s natural products focus group. He is a trademark and branding specialist with over 20 years’ experience working alongside businesses to leverage their IP and mitigate brand risk. He regularly works with brand managers and legal counsel to streamline the daily management of their IP portfolios. Carrick specialises in all areas of branding, trademark law and practice, with an extensive client base covering a wide range of areas, including natural products, pharmaceuticals, personal care, food, beverage, and dairy. Within the FMCG sector, Carrick advises many top brands, including Yealands, Goodman Fielder, Open Country, Cookie Time and Nuzest. Carrick’s presentation at the Summit will cover Innovation and IP in the FMCG space. What should you do to protect your brands and products, and what can happen if you don’t? • Best practice • Tales from the front line: what can happen if it all goes wrong? • International trends in FMCG brand and product protection For more information and tickets for the FMCG Business Marketing Summit visit www.fmcgsummit.co.nz

MARKETING SUMMIT Ellerslie Racecourse, Auckland

Register Now Tuesday 5 October 2021 The one-day marketing masterclass for every FMCG professional BROUGHT TO YOU BY THE TEAM BEHIND FMCG BUSINESS

#FMCGmarketingsummit FOR MORE INFORMATION

M: +61 415 404 264

E: bcurtis@intermedia.com.au

www.fmcgsummit.co.nz

FINE FOOD NZ HIGHLIGHTS Freshly squeezed orange juice at the Frankly stand

Taco inspiration from Farrah’s team

Fine Food New Zealand brought together the hospitality, foodservice, beverage, catering and related industries in Auckland from 13-15 June. The vibrant event attracted plenty of visitors and exhibitors who were keen to network, share their news and do business in person after the lockdowns and interruptions of the past year. “There’s nothing quite like meeting real people, seeing real food, having a coffee or a beer, and discussing new or emerging opportunities,” said Brent Spillane, Managing Director of XPO Exhibitions which puts on Fine Food New Zealand. In addition to literally thousands of products and services on display, the event offered more than 20 keynote sessions across three days. 36

FMCG BUSINESS - JULY 2021

Omega Seafood offered delicious samples.

This year’s show brought together more than 240 exhibitors and included multiple drawcard features, such as the SilverChef Seminar Series with a theme of getting businesses back on track; as well as the Artisan Alley and the Networking Bar. Farrah’s served delicious tacos and shared samples of their wraps at the show; Meyer Cheeses had some of their award-winning locally made cheeses on display; Proper Crisps promoted their gourmet cracker range; while the teams at Food Nation and Markwell Foods cooked up a storm to feed the crowds with their delightful products (to name just a few). New features included the Vitasoy plant-based products area, the Gilmours One Stop Shop and NZ Chefs Skills Workshops.

[ events ]

The World Cheese Awards return to Spain in November.

WHAT’S ON IN 2021

Proper Crisps promoted their gourmet cracker range.

Eco-friendly cups and recyclable packaging were popular themes.

JULY

OCTOBER

27 BAKELS NZ SUPREME PIE AWARDS Auckland, NZ www.nzbakels.co.nz

5 FMCG BUSINESS MARKETING SUMMIT Auckland, NZ www.fmcgsummit.co.nz

29-1 AUGUST THE FOOD SHOW Auckland, NZ www.foodshow.co.nz

11-13 ANUGA Cologne, Germany Hybrid event https://www.anuga.com/fair/ anuga/anuga-home/

AUGUST 11-12 C&I EXPO Melbourne, Australia www.candiexpo.com.au

SEPTEMBER 11-12 CHOCOLATE & COFFEE FESTIVAL Auckland, NZ https://chocolatecoffeefestival.nz/

Shore Mariner’s Prawn, Tuna, Mango and Seaweed appetisers.

Spillane says Fine Food New Zealand was a great opportunity to rekindle relationships, get some good old-fashioned face-time, grow supplier networks and get products and services in front of the right people. With the world slowly opening up to travel as vaccines are steadily rolled out in key trading nations, Spillane says the darkest days are over for hospitality providers. Fine Food New Zealand is a trade show and free to attend for all in the foodservice, hospitality, catering, hotelier, supplier and related occupations. The next Fine Food New Zealand is planned for 25 - 27 June 2023. For more information visit https://www.finefoodnz.co.nz

14 NZ FOOD AWARDS Powered by Massey University www.foodawards.co.nz

NOVEMBER 3 WORLD CHEESE AWARDS Oviedo, Spain https://gff.co.uk/awards/worldcheese-awards/

25 GROCERY CHARITY BALL Auckland, NZ https://s2nevents.eventsair. com/2021-grocery-charirty-ball/ book/Site/Register

Visit the websites and contact the event organisers for further details and updates. To have your event listed in FMCG Business email: trubanowski@intermedianz.co.nz. FMCG BUSINESS - JULY 2021

To book your table visit: grocerycharityball.org “Who in the world am I? Ah, that’s the great puzzle.” Lewis Carroll PROUDLY SUPPORTING

OUT & ABOUT

s rd from FMCG Busines strong receives his awa ucers Loaf Founder Sean Arm standing NZ Food Prod Out the at i wsk ano Rub Head of Content Tamara Awards in Auckland.

(L-R) NZ Bakels Managing Director Brent Kersel, Celebrity Chef Judge Peter Gordon and NZ Bakels National Sales Manager Tony Marshell in the lead up to the Bakels NZ Supreme Pie Awards.

The ANZPAC Plastics Pact launched at the Australian National Maritime Museum in Sydney, uniting businesses, NGOs and governments behind ambitious 2025 targets to eliminate plastic waste in Australia, New Zealand and the Pacific Islands.

product on and monthly cial contributi Budgeting an ere fin ng r ea Mā d o-y tw ation an announced a P Aupito ttabean Motiv Bu HM s ff, on Go Foodstuffs NI ati il nis Ph Mayor mmunity orga Dean Waddell, n ma deliveries to co air Ch R) FSNI Board Services. (L to Quin. NI CEO Chris William Sio, FS

Has your team moved to new premises, or been part of a fun event, great harvest, or promotional activity? Send us your favourite snapshots to be in to win 2 double general admission tickets to the Chocolate & Coffee Festival in Auckland, 11-12 September (4 passes valued at $72 in total).

Just email your high res image with a caption to trubanowski@intermedianz.co.nz

FMCG BUSINESS - JULY 2021

[ convenience & impulse retailing ]

ARE YOU NEW ZEALAND’S BEST

CONVENIENCE STORE?

Deb Jackson, Managing Editor, C&I NZ

Welcome to the latest issue of Convenience & Impulse Retailing New Zealand (C&I NZ), created proudly in partnership with the New Zealand Association of Convenience Stores (NZACS). C&I NZ is calling on its readers to help shine a light on the unsung legends of the retail world. This is a different story to what we would normally publish, but it’s one I’ve been excited to write. The pandemic has thrown unprecedented challenges at all of us, but it has been heartening to hear so many stories of resilience, innovation, strength and leadership. Amongst such an incredibly tough year and the entire convenience industry, these stories are the silver linings. With 2020 now firmly behind us and a brighter year already in full swing, it’s more important than ever that we collectively recognise the hard work of retailers across New Zealand and celebrate these unsung heroes who have worked tirelessly to serve their local communities. So, I’m calling on you, our readers, to join this movement. I want to hear from you about your go-to convenience store, petrol station or dairy, your favourite retailer, your most appreciated colleague, or anyone from the industry you admire.

Drop me a line at d.jackson@c-store.com.au with your thoughts, no matter how brief. Looking forward to hearing from you and continuing to shine a light on the great parts of this industry.

This month… In this issue of C&I NZ, we’ve got highlights from the recent Convenience Market Business Breakfast in Auckland hosted by NZACS. The event included a presentation from Lance Dobson, Executive Director – Retail & Consumer Intelligence, NielsenIQ, who shared insights from the convenience channel in NZ and around the globe. It gave NZACS members, including retailers and suppliers, the opportunity to network and access some valuable insights about the state of the industry. Also in this issue, we hear from Richard Kirby, National Channel Manager – Wholesale and Impulse, Twin Agencies, who tells us that the business, which has been proudly growing NZ brands for more than 24 years, is enjoying a strong year in 2021. We’d like to thank Richard Kirby and Dave Hooker for their contributions in this issue. Cheers, Deb

“C&I NZ IS CALLING ON ITS READERS TO HELP SHINE A LIGHT ON THE UNSUNG LEGENDS OF THE RETAIL WORLD.”

PETROL AND CONVENIENCE NEWS PROUDLY BROUGHT TO YOU BY 40

FMCG BUSINESS - JULY 2021

[ convenience & impulse retailing ]

NZACS Executive Director Dave Hooker opens the Convenience Market Business Breakfast in Auckland

NZACS DETAILS THE STATE OF THE

CONVENIENCE MARKET IN NEW ZEALAND Highlights from the annual Convenience Market Business Breakfast in Auckland.

Lance Dobson, Executive Director – Retail & Consumer Intelligence, NielsenIQ

Safa de Valois, C&I with Michele and Dave Hooker, NZACS

Representatives from Signature NZ and Unilever

The Goodman Fielder team

The New Zealand Association of Convenience Stores (NZACS) hosted its annual Business Breakfast in Auckland and Christchurch, giving convenience operators and supplier staff the opportunity to network and access insights from the NZ convenience market. The events included a presentation from Lance Dobson, Executive Director – Retail & Consumer Intelligence, NielsenIQ, who presented insights from the convenience channel in NZ and around the globe. He looked at topics including channel performance in the wake of Covid and what are the key trajectories that the industry can capitalise on. He also spoke about the four distinct consumer groups that are forming in a post-Covid world and how they shop, what their needs and motivations are, and what it means for the convenience channel. He looked at how retailers can maximise their offer to consumers given the move to shopping local as well as taking a look into the tobacco and vaping category. Dave Hooker, Executive Director, NZACS, said: “On behalf of the entire NZACS board, we would like to thank everybody who attended our first Convenience Market Review Business Breakfast held in May in Auckland, where Lance Dobson shared some valuable insights into the state of the New Zealand convenience channel. “Our second Business Breakfast was held on 29 June in Christchurch and then a snapshot of Lance’s presentation will be published in the August issue of C&I NZ.” Keep your eye out for the next issue of C&I NZ where we will share a snapshot of Dobson’s presentation. FMCG BUSINESS - JULY 2021

[ convenience & impulse retailing ]

A STRONG YEAR AHEAD FOR

TWIN AGENCIES

Twin Agencies has been proudly growing New Zealand brands for more than 24 years. Twin Agencies is enjoying a strong year in 2021 with the company expected to deliver growth for all the brands it represents in the New Zealand market. Richard Kirby, National Channel Manager – Wholesale and Impulse, Twin Agencies, told C&I NZ that the petrol and convenience (P&C) channel is extremely important to the company and that it has lots of exciting plans in-store for its brands and customers. During the height of the pandemic, customers turned to their local convenience store as more of a top up shop to avoid the larger crowds of a supermarket. During this time customers were also actively seeking out locally made products, which is great news for Twin Agencies, as the company has been exclusively representing NZ brands for more than 24 years. Whittaker’s and RJ’s are the key brands that Twin Agencies manages in the petrol channel, and Whittaker’s in particular is showing strong growth ahead of the Total Chocolate category. In fact, Whittaker’s has the highest growth overall of any manufacturer in the petrol channel in NZ. Whittaker’s has recently launched a newly formatted product range, the Hokey Pokey Crunch, available in three formats; Single Slab, Share Bag, and Block 250g. The Slab variant has been ranged by all major convenience retailers in NZ and is a welcome addition to the Single Slab Range. Kirby told C&I NZ that Whittaker’s is always evaluating its products and making improvements if there is the potential for them to perform better in market. “The owners at Whittaker’s won’t let any product out of the factory unless they believe it’s the best that it can be,” he said. 42

FMCG BUSINESS - JULY 2021

Around three years ago, Whittaker’s conducted a flavour improvement on its Milk Caramel block, spending around seven years perfecting the caramel. The improvement, led to the launch of Dark Salted Caramel and to Milk Caramel being rebranded to Creamy Caramel, which is now the second-best performing block and the number two performing product within the category. “This flavour improvement took some sales away from our competition and it also brought a lot of new users into the category. Both of the improved caramel products perform well above what the original Milk Caramel was, and this was definitely one of our stronger product launches and paved the way for future flavour improvements, like Hokey Pokey Crunch,” said Kirby. “Whittaker’s has probably focussed its attention with NPD more towards grocery over the last few years but are now starting to really turn their attention to single bars and the non-grocery channel and there is going to be a lot more of a focus on channels like P&C over the next few years.” Innovation will be a priority for Twin Agencies for the remainder of the year with a focus on working with retailers to get the most out of sales. “Our focus will be innovation and excitement in all the categories we work in and working with retailers to deliver the best return on space for their categories,” says Kirby. “We are truly proud to represent our family of NZ brands, which we have done for over 24 years in NZ.”

“WE ARE TRULY PROUD TO REPRESENT OUR FAMILY OF NZ BRANDS, WHICH WE HAVE DONE FOR OVER 24 YEARS IN NZ.” – RICHARD KIRBY, TWIN AGENCIES

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