FMCG Business October 2021 by The Intermedia Group

fmcgbusiness.co.nz

L E A D I N G

I N D U S T R Y

N E W S

OCTOBER 2021 – Volume 8 – No 9

Essential Nutrition For growth and development* NEW

* Contains 9 essential vitamins and minerals that contributes to little kids healthy growth and development as part of a healthy diet † For further information, please see Weetbix.co.nz

PLUS! PLANT POWER n WHAT’S HOT n ICE CREAMS & DESSERTS n CHEESE MONTH n NEW ZEALAND’S LARGEST FMCG AUDIENCE

contents OCTOBER 2021

UP FRONT

34 FGC

EDITOR’S NOTE

INDUSTRY NEWS

35 COVID COMFORT ZONE Notes from the retail front line

10 BEST IN SEASON Fresh produce update

36 LEGAL ADVICE

SPECIAL FEATURES

39 FMCG BUSINESS PRODUCT OF THE YEAR Another finalist revealed

37 MADE IN NZ

12 PLANT POWER New organic and plant-based products 20 KAI MOANA What’s trending in fish & seafood 28 SWEET TREATS Category insights: ice creams and desserts

REGULARS 16 COVER STORY Introducing the newest member of the Weet-Bix™ family 17 HEALTH & WELLNESS 18 INNOVATION IS AT THE FOREFRONT FOR TASTI

19 WHAT’S HOT New products in store 22 LET THEM EAT CHEESE Trends and insights from IRI 24 TRY A NEW CHEESE, NEW ZEALAND! Celebrate NZ Cheese Month 27 FRESH TASTE FOR SUMMER PLATTERS 30 BIG BLUEBERRIES ARRIVE FOR SUMMER

GOOD BUSINESS 32 INDUSTRY NEWS AND INSIGHTS

EVENTS 40 FMCG BUSINESS MARKETING SUMMIT Join us in February 2022! 42 WHAT’S ON Events for your diary 43 OUT & ABOUT Our people at work and events around the country

CONVENIENCE & IMPULSE RETAILING 44 NZACS Executive Director Dave Hooker provides an update 45 PETER JOWETT Words of wisdom from 2015 winner Rachel Williams 46 REFRESH CAFÉ A look inside NPDs best in market café offer 48 CARTEL FOOD CO The frozen burrito company is launching three new products 49 PACIFIC OPTICS Andrew Poore appointed General Manager Sales, Australia & NZ

FMCG BUSINESS - OCTOBER 2021

[ editorial ]

TRENDS, NEW PRODUCTS AND EXPERT ADVICE Our industry has shown us again what it is capable of when the pressure goes on. And there were lots of pressures during the latest COVID-19 outbreak, from panic buying to global and local supply chain difficulties, and essential workers going into managed isolation after potential exposure to the highly infective Delta variant. Let’s be thankful for all the brave essential workers across our industry – suppliers, factory workers, drivers, merchandisers and supermarket staff, who ensure that we have the essentials to overcome this pandemic. Shoppers are embracing new routines and many seem to focus on health, wellness and hygiene to protect themselves and their family. The food-at-home trend is also here to stay. The pandemic has resulted in a shift toward home-centric lifestyles and a resurgence of baking, cooking and gardening. Relaxed entertaining within our “bubbles” means that lockdown luxuries and deli items are in demand. We celebrate NZ Cheese Month in this issue, with tips for delicious platters, plus the latest cheese trends courtesy of IRI. There are also new ice creams and desserts for you to discover on pg 28-31. FGC Chief Executive Katherine Rich shares her thoughts on the proposed Grocery Code of Conduct for New Zealand on pg 34, suggesting that it will foster a healthier grocery sector that is more transparent, efficient and clear. Meanwhile, our legal experts explain the boundaries for discounting and promotional claims on pg 36. Please join our daily conversations on Facebook, Instagram, LinkedIn or Twitter and get in touch with our team if you have news to share – we’d love to hear from you!

PUBLISHED BY C&I Media (NZ) Ltd PO Box 109 342 Newmarket, Auckland 1149 MANAGING DIRECTOR Simon Grover COMMERCIAL DIRECTOR Safa de Valois safa@c-store.com.au EDITORIAL DIRECTOR James Wells james@intermedia.com.au HEAD OF CONTENT Tamara Rubanowski trubanowski@intermedianz.co.nz ph: 027 278 4761 MANAGING EDITOR – C&I NZ Deb Jackson d.jackson@c-store.com.au NATIONAL SALES MANAGER Vicky Bennett vbennett@intermedianz.co.nz ph: 021 626 115 SALES DIRECTOR Wendy Steele wsteele@intermedianz.co.nz ph: 021 300 473 ART DIRECTOR Leanne Hogbin leanne@intermedia.com.au PRODUCTION MANAGER Jacqui Cooper jacqui@intermedia.com.au DIGITAL AND PRINT COORDINATOR Eclypse Lee elee@intermedianz.co.nz

Tamara Rubanowski trubanowski@intermedianz.co.nz www.fmcgbusiness.co.nz

C&I Media takes its Corporate and Social Responsibilities seriously and is committed to reducing its impact on the environment. We continuously strive to improve our environmental performance and to initiate additional CSR based projects and activities. As part of our company policy we ensure that the products and services used in the manufacture of this magazine are sourced from environmentally responsible suppliers. This magazine is printed on Impress stock from Spicers Paper using FSC-MIX source pulp from responsible sources and other controlled sources. We print using BIO-inks that contain base materials from renewable resources including wood resin (rosin, colophony), vegetable oils, linseed oil and soy bean oil. This magazine is printed by ICG, an ToitŪ enviromark gold certified printer.

ISSN 2382-1663 (print) ISSN 2624-4802 (online)

ON THE COVER Introducing the newest member of the Weet-Bix™ family: Weet-Bix™ Little Kids Essentials - a dedicated breakfast cereal for 1–5-year-olds. Read the full story on pg 16.

FMCG BUSINESS IS PROUDLY ASSOCIATED WITH food& grocery COUNCIL NEW ZEALAND

FMCG BUSINESS - OCTOBER 2021

FMCG Business is audited and verified by ABC. DISCLAIMER This publication is published by C&I Media (NZ) Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by New Zealand and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication. Copyright © 2021 - C&I Media (NZ) Ltd

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[ news ]

NEW PLAYER CHALLENGES NZ’S SUPERMARKET DUOPOLY A group of entrepreneurs wants to start a third supermarket chain, to shake up the current duopoly in New Zealand. The group is identified only as Northelia Version 1.4 and includes 2degrees founder Tex Edwards. Foodstuffs and Woolworths NZ are behind the biggest supermarket chains in New Zealand, but a submission to the Commerce Commission reveals there could be a new player in town. Northelia Version 1.4 has described itself as a group of experienced entrepreneurs who have worked in the supermarket industry. The group members wish to remain anonymous 2degrees founder Tex Edwards at this stage, but it’s said that Edwards is among them and he has experience in shaking up a duopoly. In 2009, Edwards’ company 2degrees broke into the telecommunication sector, which was then dominated by Spark and Vodafone. It appears the Northelia group now have the same idea. Northelia says they can mobilise a capital base of more than $1 billion if the Commerce Commission forces existing supermarkets to sell 200 of their stores. The commission is carrying out a market study of the supermarket industry and has suggested forcing Foodstuffs and Woolworths NZ to separate their wholesale and retail operations,

and to sell stores, as two possible options to improve competition. Edwards has previously expressed ambitions for the supermarket industry in 2016, when he said Auckland’s council-owned golf-courses should be dug up to support a third supermarket operator for the city. However, forming a third supermarket group won’t be easy and there will be significant hurdles to overcome. If the plan goes ahead, local shoppers could be looking forward to cheaper grocery bills.

Did you know? After several years pioneering the financing of African Telecommunications from London in the late 90s, Tex Edwards founded the start-up of New Zealand’s third mobile operator, 2degrees, in 2002. He initiated vital changes to the New Zealand Telecommunications Act 2001 to make a third operator possible in New Zealand and successfully raised the first block of capital for 2degrees. He worked in senior strategy and regulatory roles for over a decade before selling out of 2degrees mobile in 2016. Edwards has a Bachelor of Commerce from the University of Auckland and qualified as a Corporate Treasurer in London in 1992 (MCT).

APEC MEETS VIRTUALLY In 2021, New Zealand is hosting APEC (Asia-Pacific Economic Cooperation) virtually. “As we plan for recovery from COVID-19, it is APEC, the most dynamic regional economy in the world, that will help us rebuild. There has never been a more important time to join together,” state the organisers. Can business become a force for good in the future? Top international psychologist Jonathan Haidt will be speaking to this question in his keynote address at the APEC CEO Summit 2021 in Auckland, New Zealand, in November. The Summit will be held as a physical and virtual event, with attendees in Auckland joined online by delegates from around the world on 11 and 12 November (NZT). Thousands of delegates are expected to attend. “The annual Summit attracts top-tier CEOs, business leaders, entrepreneurs and thought-leaders to have interactive discussions amongst each other and with prime ministers and presidents of APEC economies on the big issues facing New Zealand, the Asia-Pacific and the world,” said Summit Chair Barbara Chapman. The CEO Summit will focus on five themes: • The state of the world with and post Covid: economic recovery, trade and protectionism. .lin w

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FOR MORE INDUSTRY NEWS FOLLOW US ON

• The Digital Disruption Opportunity: digital transformation, technology and innovation, and the importance of digital equity. • The Primacy of Trust: ESG (environmental, social, governance) – the next focus for business, and business as a force for good. • The Future of Energy: clean technology, renewable energy, and energy transition including hydrogen. • The Sustainability Imperative: sustainable growth, climate change, food sustainability and provenance.

CHECK OUT WWW.FMCGBUSINESS.CO.NZ

[ news ]

FOODSTUFFS SI APPOINTS NEW CEO Foodstuffs South Island has appointed experienced of understanding will be invaluable in leading the key business leader Mary Devine as its new CEO. Steve strategic priorities facing the business,” says McKenzie. Anderson, who has been CEO of the Co-operative Devine says, “I am delighted to be appointed as for the last 20 years, is retiring after a stellar career the new CEO of Foodstuffs South Island, it’s a highly helping the business deliver on its mission to ‘feed respected business that plays a pivotal role within the the South Island’. South Island community. I’m looking forward to working Foodstuffs SI Chairman, Russell McKenzie says, across the organisation to ensure retail excellence to “We undertook a global search and after a robust benefit our customers, suppliers, and members. process the fact that the best person for the role is “Customers are at the heart of Foodstuffs. It’s exciting a Kiwi who was born and bred in the South Island is to see new initiatives in the pipeline that will continue a tremendous bonus. Mary has the leadership skills to enhance the customer experience. Personally, I and retail expertise to lead the Co-operative into am aligned with the philosophy of the Co-operative a new phase of excellence in terms of meeting the model, the strong partnership between the support Foodstuffs South Island has announced needs of our customers.” office, members and suppliers creates an important the appointment of Mary Devine as its new CEO. Devine is proud of her South Island heritage and collaboration in achieving customer centricity.” is well connected within the community. McKenzie Devine comes to the Co-operative with an says the Co-operative will be well served not only in extensive track record and received the Honorary her inherent retail capability, but her strong people skills and desire to Queens award of an Officer of the New Zealand Order of Merit (ONZM) make a positive contribution. for services to business. “Mary has successfully led a number of retail businesses and we are Devine will commence as CEO designate at Foodstuffs SI on 8 fortunate that over the past three years she has been on the Board of November 2021 to allow for a timely transition with Anderson, who is both Foodstuffs South Island and Foodstuffs New Zealand. This depth looking forward to welcoming Devine to the business.

[ sponsored content ]

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FMCG BUSINESS - OCTOBER 2021

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[ fresh produce ]

BEST IN SEASON Fresh, new season strawberries are the first of the summer berries and these consumer favourites are available now. A range of delicious apples and pears are also on hand. As temperatures increase so does the demand for tropical fruit, so allocate space for items such as pineapple and pawpaw. Fresh herbs are abundant and should be wellstocked for salad season along with celery, cucumber, radish, spring onions and all lettuce varieties. Courgettes are now in season until May.

Avocados A bumper crop of New Zealand avocados is upon us with 4.9 million trays forecast for export and 2.5 million trays for the New Zealand market. Despite an erratic winter harvest, record volumes were achieved and weekly volumes to market have now stabilised. The New Zealand avocado export season is underway and will also assist in bringing steadier weekly harvest volumes into the New Zealand market over the season. What to look for: Bright green Hass avocados should not be displayed until they are olive green as the fruit takes too long to ripen and can cause customer dissatisfaction. Less than 20% of your display should be olive green with 80-90% of it being brown/green to purple/brown. Do not display black avocados as they are overripe. Storage/handling: Avocados need to be ripened at room temperature, then stored in the refrigerator. They bruise easily, so handle carefully. Choose Hass avocados based on colour – bright green are not ripe, olive green will be ripe in 2-3 days, brown/green are firm ripe and purple/brown are soft ripe. Nutrition: Avocados are a good source of vitamin B6, which supports healthy metabolism. They are also a source of vitamin E which helps protect cells against free radical damage.

Asparagus Asparagus are a highly seasonal, specialty vegetable and only available from mid-September to January. New Zealanders particularly love green asparagus, however purple asparagus are becoming more available and are increasing in popularity. This purple variety has a flavour profile that is nuttier and sweeter than green asparagus as it contains a higher natural sugar content. They are best eaten raw. What to look for: Asparagus are extremely perishable, so it is essential they reach wholesale and retail promptly after being harvested. When 10

FMCG BUSINESS - OCTOBER 2021

choosing asparagus select straight, firm, fresh green stems with trimmed ends and a minimum of white butt. Fresh asparagus should be squeaky when the spears are rubbed together. Storage/handling: Asparagus have a high water content and will quickly dehydrate if stored in a dry environment. To ensure freshness, which is critically important, refrigerate where possible and keep spears sitting in fresh water on display and in storage. Displays should feature crisp, snappy spears and be kept relatively small with frequent restocking direct from the chiller. Nutrition: Asparagus are a good source of folate, which helps build healthy amino acids. They are also a source of riboflavin which helps the body utilise iron, supporting energy production.

Tangelo From the citrus family, tangelo are a beautiful cross of a mandarin and grapefruit and can be characterised by their ‘nipple’ at the stem. They are tangy-sweet, juicy and bursting with flavour – with the added bonus of being easy to peel. Their availability window is reasonably short, from September to December so make the most of these gems. What to look for: Ripe tangelo are similar in size to an orange. They should feel heavy for their size with a bright orange rind, sometimes featuring a definite reddish hue. Firm or slightly soft fruit with smooth skin denotes a well-ripened tangelo. Storage/handling: Tangelo can be stored in a cool, dry place for up to a week, however refrigeration will prolong their life and preserve vitamin content. Nutrition: Tangelo are a good source of vitamin C, which supports healthy bones, gums, teeth and immunity.

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PLANT POWER The demand for plant-based and organic foods is soaring, with a multitude of innovative products arriving in our supermarkets. From organic pasta sauces to locally made vegan sausages and plant-based cookies, shoppers are now spoiled for choice. Many consumers are gravitating toward alternative protein foods for a variety of reasons, including wellness, ethics and sustainability benefits.

category. Three versatile flavours in family-friendly 660g jars: No Added Sugar Bolognese, Arrabbiata and Dairy Free Lasagne Pasta Sauce. Available from New World, Pak’nSave and health food stores nationwide (RRP $6.99). For sales enquiries contact sales@chantal.co.nz or ph 0800 254 766. www.chantalorganics.co.nz

Chantal Organics

Food Nation’s new products

“Mintel insights suggest that 30% of New Zealanders are looking for foods made from natural ingredients,” says Chantal Organics Marketing Manager, Bailey Palmer. Chantal Organics’ range of deliciously ‘better for you’ pasta sauces, made with organic, sun-ripened tomatoes will make healthy meals a breeze for time poor consumers and will add value to the pasta sauce

Building on the internationally awarded Food Nation range, the NZ start-up has again lifted the bar in terms of product and packaging innovation. Food Nation’s commitment to delivering healthy, tasty and environmentally considerate products with on trend ingredient combinations, has seen this young brand leading the way in this category. Launching for summer are two unique new products. • The Super Sausies are the first sausage in the range. A mouth-watering combination of fresh, hand-picked NZ mushrooms and locally grown buckwheat and quinoa, supported by sunflower seeds and a hint of thyme. Already a winner with consumers, this is the only vegan certified and gluten free certified sausage on the market and will definitely be popular on BBQs this summer. • The new Vietnamese Pea & Kaffir Lime Amaze Balls hit just the right note for a nation with a love of Asian flavours. Tasty and versatile, these new Amaze Balls build on the success of the already popular Beetroot, Kumara and Quinoa Amaze Balls. Stunning design is a feature of the Food Nation range that has supported growth for the whole category, drawing in new

“30% OF NEW ZEALANDERS ARE LOOKING FOR FOODS MADE FROM NATURAL INGREDIENTS” CHANTAL ORGANICS MARKETING MANAGER, BAILEY PALMER 12

FMCG BUSINESS - OCTOBER 2021

[ feature ] consumers and highlighting the section in store. Following a comprehensive life-cycle analysis of packaging options in New Zealand, Food Nation has converted its entire food range into recycled PET packs with card sleeves. They use 27% less material and take up 35% less space on shelf making them good for people and planet as well as a more efficient use of chiller space. With over a third of NZ consumers actively looking to eat more plants, Food Nation is a proudly New Zealand way to support local and be part of this globally exploding category. For sales contact buds@foodnation.co.nz www.foodnation.co.nz

starter, means CoralTree maximises the potential of their flagship product, which is sold online, in health stores, and specialist supermarkets, as well as overseas in Thailand, Taiwan, Singapore, Malaysia, Japan, Australia and South Africa. Zhana says apple cider vinegar has been in the family for longer than she can remember. “My gran even used to put it in her tea!” she says. “The knowledge has come full circle and people are looking to natural products. We are proud to produce organic, nutritional, artisan apple cider vinegar using natural processes to impart optimum health-giving benefits, and fermented in oak barrels so it matures like a fine wine, creating a rich, full flavour.” For sales and orders, please visit www.coraltreeorganics.com/nz/shop/

Leggo’s Organic Pasta Sauces

CoralTree Organics

“THE APPLE CIDER VINEGAR PRODUCED AT THE FAMILY-RUN BUSINESS’S CUSTOM FACILITY IN ŌTAKI IS UNIQUE IN THAT IT’S NATURALLY MATURED IN OAK BARRELS” 14

Almost 40 years ago, the vision of a commercially certified, organic orchard became reality for CoralTree Organics founder Kim Baker. Today, with a quarter of a century of BioGro certification under their belt, New Zealand’s foundation producer of health-giving apple cider vinegar is thriving, as Kim hands over the reins to his daughter Zhana. The apple cider vinegar produced at the family-run business’s custom facility in Ōtaki is unique in that it’s naturally matured in oak barrels, imparting a rich, tangy and palatable flavour that’s a real point of difference. Zhana Baker explains: “A host of health benefits are associated with apple cider vinegar and it’s well known as a general tonic, due to the probiotics, acetic acid and nutrients it contains. Studies have shown it can help with blood sugar control and may help with diabetes management, suppress appetite and increase weight loss as well as being antibacterial and antifungal. In fact, it can even be used for animals as a drench or tonic. Fermented foods have long been shown to reduce inflammation.” Naturally fermenting their product only from quality, organic, tree-ripened apples as well as making it unpasteurised, unfiltered and form an active “mother” or

FMCG BUSINESS - OCTOBER 2021

Healthy eating continues to be top of mind for many people. Jayna Sukha, Category Development Executive at Simplot New Zealand Ltd says: “We know that consumers are continuously searching for healthier options that are ‘better for you’ and ‘closer to natural’, offering benefits such as no added sugar, lower sodium and no artificial colours or flavours, as natural products are perceived as healthier than more processed or artificial products. “In the latest quarter, organic pasta sauces have grown 38.4% in RSV across total supermarkets* and hold 2.5% share of the pasta sauce category, which is up from 1.9% share compared with this time last year. “Leggo’s is a well-established brand within the pasta sauces category with 18.1% share in the latest quarter and having grown 32.6% in RSV vs. the same quarter last year. The Leggo’s portfolio expands from ingredient products such as tomato pastes and passata to pasta sauces and pasta bakes,” explains Sukha. Recently launched into market are a range of Leggo’s Organic Pasta Sauces, which are available in three healthy flavours: Tomato & Basil, Tomato & Garlic and Tomato & Veggies. Each jar contains six serves of veg (based on one serve of vegetable =75g according to The New Zealand Dietary Guidelines),

[ feature ] reduced salt (at least 25% less salt and sodium when compared to average Leggo’s Chunky Tomato Pasta Sauces), no added sugar and a 4.5 health star rating. These “better for you” sauces offer, “More of the organic veg you love, less of the sugar and salt you don’t,” says Sukha. Available at your local supermarket now (RRP $3.79). For orders contact Customer.ServiceNZ@simplot.com *All data NielsenIQ Scantrack QTR to 05/09/21

Molly Woppy’s plant-based options Molly Woppy believes that when the hard work is done, people want to enjoy life with the people they love. Sharing laughter, play, making memories and having stories to tell … that’s what it’s all about. Molly Woppy began in the family kitchen of directors Hayley and Alistair and quickly became a thriving business located in Avondale, Auckland. Keeping it local, being NZ owned and 100% NZ made is something Molly Woppy is proud of. Plant-based eating is trending worldwide and Molly Woppy have created three incredible, innovative cookie options for those conscious consumers choosing a plant-based lifestyle. The bright and colourful Molly Woppy packaging stands out on the shelf making it easy for plant-based consumers to purchase, driving sales in the popular health and wellbeing market. The Dark Choc Caramel Popcorn cookie is filled with dark chocolate chunks and topped with crunchy caramel popcorn, giving consumers a sweet treat go to that will remind them of being at the cinema. The recently released Oaty Apricot Super Seedy cookie is filled with apricot, sultanas, coconut, pumpkin seeds and sunflower seeds, bound with apple juice, flax fibre and a touch of golden syrup. The Molly Woppy team gave the crunchy Choccy Coconut Ruff, one of

their most popular cookies, a plant-based makeover while keeping it gluten free. The team at Molly Woppy go to ridiculous lengths to make their food seriously delicious and are crazy about finding the best, scrummiest local ingredients that they can find, and their new plant-based cookies are no exception. For sales enquiries contact info@mollywoppy.co.nz or phone 09 828 6905. www.mollywoppy.co.nz

Harraways Organic Oats – Bio Gro Certified Organic Proudly imported and packed by Harraway & Sons Limited in Dunedin, Harraways Organic Oats come in two varieties – Rolled and Wholegrain. The oats are grown on Bio Gro Certified organic farms. This certification guarantees that no synthetic fertilisers, herbicides, or pesticides are used in the growth, transportation, or storage of these oats. The Rolled Oats are the quicker cooking variety, ideal for both creating a delicious creamy porridge and for using as a versatile baking ingredient (e.g. Anzac Cookies, Oat Pancakes, etc.). The Wholegrain Oats variety are milled by rolling the whole oat groat to create a wholesome porridge with a distinctive texture. Likewise, Harraways Organic Wholegrain Oats are ideal for use within baking, alongside being a great base for home-made mueslis. Both varieties come in kerb-side recyclable 800g bags, have no added sugar and the oats themselves provide sustained release energy, they are a source of plant-based protein – ideal for assisting cell regeneration and strength, and they are a good source of dietary fibre – excellent for both digestive and circulatory health. For great Harraways recipe ideas go online to: https://www.harraways.co.nz/recipes/breakfast/ https://www.facebook.com/HarrawaysNZ/ https://www.instagram.com/harrawaysnz/

“BEING NZ OWNED AND 100% NZ MADE IS SOMETHING MOLLY WOPPY IS PROUD OF”

DID YOU KNOW? A healthy diet can have a positive impact on your immune defences by increasing the diversity of your gut flora. The dietary fibre found in plant-based foods has been linked to the growth of beneficial bacteria in the gut and studies have revealed that the types of fibre found in fruits, oats and nuts can be beneficial for strengthening the immune system. FMCG BUSINESS - OCTOBER 2021

[ cover story ]

INTRODUCING THE NEWEST MEMBER OF THE WEET-BIX™ FAMILY Mums and dads are trying to navigate the maze of parenthood, but many often aren’t sure which route they should, and shouldn’t be taking. They rely on guidance and support from primary and secondary sources. Setting their little kids up for the day with nourishing food – especially when they start ‘leaving the home’ for day care, preschool or kindergarten helps parents to feel reassured and empowered. Cereal plays a key role in children’s diets, and parents have told us they want a product that gives them confidence that they’ve “set them up for the day” *. Introducing the newest member of the Weet-Bix™ family: Weet-Bix™ Little Kids Essentials – a dedicated breakfast cereal for 1–5-year-olds. “Building on the goodness of Weet-Bix™, we have a mix of wholegrains (wheat, rye and sorghum) and added nutrients, like zinc, calcium and vitamin B6,” says Senior Nutritionist Stephanie Polson. “It’s a breakfast cereal that’s made for little ones with nine essential vitamins and minerals to support them in reaching growth and

development milestones. It’s also high in fibre for digestive and tummy regularity as part of a balanced diet. “Recommended by kid’s dietitians†, look for it in the cereal aisle now!” * (Fifty five 5 qualitative research (AU) 12 x 2 hour in-depth in homes with Mums of 6-12 months and 1-3 year olds) † In an independently administered survey conducted in 2020 amongst 145 qualified Kid’s Dietitians (regularly work with kids up to 18 years) from across Australia and New Zealand, 94% would definitely or likely recommend this product as a healthy breakfast cereal option for healthy kids aged 1-5 years.

[ health & wellness ]

ESSENTIAL OILS ARE BOOMING While essential oils may have previously been a niche category, they are now booming, as consumers explore more natural options and ways to live a more ‘low-tox’ lifestyle. “One in five households are purchasing essential oils for their wide range of uses, including antiseptic benefits, cleaning and de-stressing,” explains Customer Marketing Manager Libby Woodhouse. Thursday Plantation is a leader in essential oils and is proud to be celebrating 45 years of heritage in 2021. Back in the 1970s, founder Eric White tested over 300 species to find the most potent Tea Tree Oil. After finding Melaleuca alternifolia, a Tea Tree species native to northern New South Wales, Thursday Plantation was born in 1976. Woodhouse says: “Along with using the natural antibacterial benefits of Tea Tree Oil in the Thursday Plantation acne range and personal care range – we took our knowledge and heritage of high-quality pure oils and expanded 16

FMCG BUSINESS - OCTOBER 2021

the range to include 100% Pure Lavender Oil, to help you relax and support sleep and 100% Pure Peppermint Oil, to ease head and neck tension. “As a perfect celebration for our 45th Birthday, we are excited to be bringing back our favourite all-rounder oil*, Thursday Plantation Eucalyptus Oil. This 100% pure oil has a huge amount of uses; from helping consumers breathe more easily, to relieving muscle tension, freshening laundry and cleaning around the home.” Thursday Plantation 100% Pure Eucalyptus Oil is available in two sizes; 50ml a great size for those new to the category and 200ml for high frequency users. For more information or to order, email ordersnz@integria.com or call 0800 483 366. *Source | *Cognition U&A Study 2019 Quantitative Research May 2019. Always read the label and use as directed. If symptoms persist see your healthcare professional. Integria Healthcare (NZ) Ltd., Auckland.

[ health & wellness ]

HEALTHY OPTIONS Health and wellbeing are top of mind right now, including some shoppers trying to consume less sugar for weight management and various other reasons. Low-sugar and sugar-free beverages and confectionery for example are becoming popular treats as more people perceive these products as healthier alternatives.

Double D – Delicious sugar-free confectionery Pioneering healthier sweets for over 100 years by delivering quality products and taste sensations, Double D’s sugar free confectionery range has something for everyone! Brand Manager Aimee Tibbotts told FMCG Business: “We pride ourselves to be market leader in sugar-free confectionery, appealing to consumers looking for healthier options. According to IRi Big Picture*, Double D is growing at 18.1% in value and 14% in units contributing 12.8% growth to the sugar confectionery category. “With 100% naturally derived ingredients, it’s easy to satisfy your sweet cravings with Double D,” she says. Double D products are

sugar free, gluten free and GMO free. Double D’s range includes sugar free marshmallows, fruit drops, fruit chews, chocolate drops, mints, gummy bears and butter candy (which uses New Zealand butter!). You can shop Double D’s delicious sugar-free confectionery at your nearest Countdown and selected New World and PAK’nSAVE stores. For more information on Double D, please contact sales@houseff.co.nz Data source: IRi, MAT June 2021

“DOUBLE D PRODUCTS ARE SUGAR FREE, GLUTEN FREE AND GMO FREE”

FMCG BUSINESS - OCTOBER 2021

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INNOVATION IS AT THE FOREFRONT FOR TASTI New Zealand owned and family operated since 1932, Tasti products are a favourite for many Kiwis, given the breadth of their portfolio spans across the wrapped snacks, health and baking categories. “Tasti is the market leader in the wrapped snacks category* with their Tasti Nut, Protein, Meganuts, Snak Logs and Baked Bars,” explains Josette Prince, Managing Director of Tasti. “Tasti also holds the number one position in the health category* with their wholefood brands Made Simple, Smooshed and Fruit + Vege balls.” Tasti has also recently launched the EAT brand into the salty snacks category with a lightly roasted and salted range of Corn, Chickpeas & Broadbeans. The launch of Tasti’s apple-based Fruit + Vege Balls in 2020 was the first non-date-based ball to hit the market globally and offers consumers a unique taste and texture. Following on from the success of this range, Tasti have recently launched a Fruit Bar range with a soft apple base. Prince says: “The new apple-based ball and bar products highlight our commitment to innovation and providing consumers with healthier snacking options. Our innovations team are dedicated to ensuring future products continue to be exciting for Kiwi consumers.” In addition to this, Tasti has created the delicious range of Indulge choc cereal bars. Hard to believe they are less than 100 calories per bar! For orders contact tasti@tasti.co.nz For more information visit www.tasti.co.nz *IRI MAT Data 22.08.21

FMCG BUSINESS - OCTOBER 2021

“TASTI IS THE MARKET LEADER IN THE WRAPPED SNACKS CATEGORY” – JOSETTE PRINCE, MANAGING DIRECTOR OF TASTI

Tuffy XL Wipes are going Plastic Free Tuffy XL wipes are making the change to plastic free! As part of our journey to help keep New Zealand cleaner and greener we have ditched the plastic from our Tuffy wipes and replaced it with 100% plant based viscose. The same great wipes are still just as Tuff on grease and now also gentle on the environment. www.cottonsoft.co.nz 0800 26 88 66

Milk that’s good for the planet & good for you All Good Oat Milk, available in both Barista and Original blend delivers on consumer needs for an alternative to dairy milk that’s delicious, nutritious, good for the land and good for them. And like our Fairtrade, Zero Carbon bananas, our oat milk is a change maker and consumers love its creamy taste. Change tastes All Good. For more information or samples please get in touch: info@all-good.co.nz or (09) 360 9691 or visit our website to learn more www.all-good.co.nz

Calling all cookie lovers! Original Foods Baking Co. are excited to add Cookie Pies to their dangerously good range of baked sweet treats. An exciting new addition to the NZ frozen dessert market, Cookie Pies are based on American-style warm skillet cookies. Cookie Pies are baked using quality ingredients, and no added preservatives, colours, or flavours. Four delicious flavours - S’more, Gluten Free Brownie, Gooey Caramel and Apple Snickerdoodle. For more information, call 0508 DONUTS or visit www.originalfoods.co.nz.

NEW Blackmores Women’s Energy Effervescent

A fresh new look for Barrys Bay Cheese The much-loved Canterbury business Barrys Bay Cheese is launching some exciting new packaging this month, as well as their latest cheese, Sheep Milk Pecorino. Keep an eye out for their new branding at your local store, so you don’t miss out on your favourite Barrys Bay cheeses this summer. www.barrysbaycheese.co.nz Phone 03 304 5809

Energy for precious “you time”. Blackmores Women’s Energy Effervescent is a refreshing way to support women’s energy levels. Designed to be suitable for use during pregnancy and whilst breast-feeding; it provides vitamins C and B6 and magnesium to support energy production, immune system health and may relieve tiredness and fatigue when dietary intake is inadequate. 98.5% sugar-free. Phone: 0508 757 473 or visit: www.blackmoresnz.co.nz. FMCG BUSINESS - OCTOBER 2021

KAI MOANA What’s trending in fish and seafood?

Image courtesy of East Rock

Approximately 450,000 tonnes of seafood (excluding aquaculture) is harvested from New Zealand’s waters each year. New Zealand’s marine fisheries waters (Exclusive Economic Zone and territorial sea) is the world’s fourth largest EEZ, making it an ocean territory ‘superpower’. New Zealand’s 15,134 km long coastline is the ninth longest in the world. New Zealand is ranked among the best performing fisheries nations in the world – 95% of New Zealand’s commercially landed catch is from sustainable stocks, according to the Ministry for Primary Industries’ Fish Stock Status report. Sustainability of New Zealand fish stocks is ensured through a world leading Quota Management System (QMS) that controls harvest levels for each fish species and area. Each year, the Ministry for Primary Industries reviews the Total Allowable Commercial Catch (TACC) for fish stocks and sets limits so that enough fish remain for breeding.

Did you know? • New Zealand’s hoki fisheries were the first major fisheries in the world to be certified sustainable by the Marine Stewardship Council (MSC). • The MSC is the gold-star in certification labels, recognising sustainable seafood practices. • New Zealand’s southern blue whiting fisheries were the first major whitefish fisheries in the world to be certified sustainable by the MSC. • Seven different fisheries have been MSC certified; hoki, hake, ling, southern blue whiting, orange roughy, skipjack and albacore tuna. • Over 15,000 marine species have been identified in New Zealand’s marine environment. • Approximately 30% of New Zealand’s total marine environment is protected. Source: seafood.org.nz

EAST ROCK EAST ROCK, which is part of Gisborne Fisheries, is the culmination of four generation’s experience of fishing the East Coast. Marketing Director Hayden Dingle explains: “We have our own small inshore boats that harvest fish on short trips, with a small catch size. 20

FMCG BUSINESS - OCTOBER 2021

Through our unique vertical integration, we’re able to bring consumers closer to where their fish has come from. Each pack of EAST ROCK fish is marked with the boat that caught the fish, as well as the area the fish was caught in. “New Zealand is world renowned for its plentiful and responsibly managed fisheries, and our approach is very much being a steward of the sea. We look after the ocean as carefully as we can because the ocean looks after us. But more than just being careful about working sustainably, we’re careful in everything we do: how we catch the fish and how we process and deliver it. We take great care and pride in the way we look after the people who work with us, and the people who buy our products. “Our EAST ROCK end-to-end quality system is not about doing just one thing right but doing several small things right along the way from ocean to plate. For instance, a small catch size means the fish can be rapidly chilled to ensure freshness. The catch is unloaded and taken to our nearby handling site where it is carefully filleted, skinned and boned by our skilled team, the way it has been for over 65 years. Our commitment to freshness means fish is prepared, packed, and dispatched from the factory on the same day,” says Dingle. For orders email info@eastrock.co.nz www.eastrock.co.nz

[ category insights ] MOANA NZ The MOANA NZ brand is currently found in the chilled seafood area with a range of tray packed fish fillets such as Snapper, Tarakihi and Gurnard. “We have traypack and pottled oysters and we have also recently launched our pottled pāua mince 200g,” explain Business Development Manager Nicola Frampton. “These are a unique offering for the Seafood Connoisseur and have been received well in the market. We are looking to launch a range of premium ready-to-eat meals featuring quality ingredients all made here in New Zealand. “We find our retail consumers are trending towards convenience – shucked oysters, cut fillets rather than whole fish, and ready to heat and eat meals,” says Frampton. For orders email sales@moana.co.nz

Birds Eye Mini Fillets Frozen fish is a quick and convenient healthy meal option - but does it have to be reserved for dinner occasions? Jayna Sukha, Category Development Executive at Simplot New Zealand Ltd, suggests that an under-leveraged opportunity exists within seafood category growth drivers and it’s off the dinner plate. “Consumers are searching for ways to inject versatility into use and different occasions such as snacking, entertaining and lunch,” says Sukha. Birds Eye has recently introduced to the market a range of three Mini Fillets with flavours Three Seed Crumb and Salt & Pepper Crumb, and Original Crumb targeted to younger fish eaters. “This versatile range is perfect for a light snack or in meals such as tacos or salads. All are MSC certified sustainable seafood and come with a 4-star health rating,” says Sukha. Find these at your local supermarket now. For orders email Customer.ServiceNZ@simplot.com

Source: NIELSEN SCANTRACK Total Supermarkets - MAT 12/09/2021 Val $ Sales

Val % Chg YA

FROZEN OTHER FISH

68,555.5

3.6%

FROZEN FISH FILLETS

42,557.1

1.2%

FROZEN FISH FINGERS

9,965.7

-8.0%

CANNED TUNA

73,830.8

-8.7%

CANNED SALMON

16,776.5

-13.8%

CANNED SARDINES

8,342.5

-6.8%

CANNED MACKEREL

4,375.6

-10.6%

CANNED FISH FILLETS

1,895.1

-19.4%

CANNED SEAFOOD

927.7

17.4%

CANNED HERRINGS

344.9

-4.1%

VACUUM PACKED FISH

78,298.6

8.2%

VACUUM PACKED SHELLFISH

1,777.5

33.5%

VACUUM PACKED OTHER SEAFOOD

18.3

34.5%

John West Calcium Rich Tuna Quality is the number one driver influencing seafood purchase decisions in New Zealand, with health benefits also emerging as a key factor (Source: EIU Consumer Survey 2019). Along with this, four in five shoppers indicated that it is important for them to meet their recommended daily intake of calcium with 30% saying that they are looking for dairy alternatives (Source: Zing 2018). “In the latest quarter canned fish RSV growth is flat at 0.9%* with tuna lagging slightly behind at -0.5%. Canned Tuna is looking for something new and innovative to bring life back into the category,” says Jayna Sukha, Category Development Executive, Simplot New Zealand Ltd. John West now brings consumers Calcium Rich Tuna snack cans as part of their Protein+ range. There are six delicious flavours to choose from: Olive Oil, Spring Water, Lemon & Cracked Pepper, Chilli, Tomato & Onion and Thai Red Curry. “With each can containing 100% of daily calcium intake requirements^ these are perfect as a single serve lunch occasion or as a healthy snack between meals,” explains Sukha. Available now in supermarkets nationwide. For orders email Customer.ServiceNZ@ simplot.com

“QUALITY IS THE NUMBER ONE DRIVER INFLUENCING SEAFOOD PURCHASE DECISIONS IN NEW ZEALAND”

*All data NielsenIQ Scantrack QTR to 05/09/21 ^Recommended dietary intake of 800mg calcium (average adult)

FMCG BUSINESS - OCTOBER 2021

LET THEM EAT CHEESE With dairy so central to New Zealander’s diets, cheese will always be popular. IRI looks at the nuances of this sector and how it’s risen strong during the pandemic.

Pravina Patel Insights Consultant Solutions & Innovation at IRI

The Chilled department accounts for 19% of New Zealand pre-packaged grocery sales1 and saw a lift of 8.7% in 2020 prompted by the Covid-19 pandemic2. However, the latest 52-week period is showing a 0.7% drop on the previous year. Cheese is the second-largest chilled category behind fresh milk and cream and sales rocketed by 13.6%2 in 2020. According to research from Tetra Pak, a food processing and packaging solutions company, more than a third of global cheese consumers reported an increase in consumption of cheese during the pandemic3. In the past year, Kiwi shoppers purchased $545 million of cheese, an additional $9 million on last year, although growth decelerated to 1.7%1. Natural cheese makes up over half of the cheese category’s value but enjoyed only an 0.8% bump in sales on last year. Edam remains the ‘big cheese’ in Kiwi homes, with a 29% share of natural cheese sales, followed by Tasty and Colby. Specialty cheeses account for 37% of total cheese, an increase of 0.4 points1. Throughout 2020, specialty cheeses saw a solid uptake of 8.1% as consumers craved flavour and variety2. While annual growth has slowed down this year to 2.9%, it is outperforming the total category. Within specialty cheese, deli eclipsed the chiller 3.2% versus 2.5%. Processed cheese sales rose modestly during the same timeframe, increasing 2.1%1.

Versatile Cheese is a core component found in New Zealand kitchens. Working in its favour is the categories’ versatility and breadth of flavours; eaten as an ingredient within a recipe (51%), a snack at any time of the day (49%) or as an accompaniment to a meal (48%)3. In-home snacking is a growing trend, according to IRI’s 2020 state of the industry survey 58% of Kiwis snack two or more times per day4. Manufacturers offer plenty of portable and convenient options; natural and processed cheese slices and lunchbox cheeses increased sales this year by 7.6% and 22.6% respectively. Natural snacking cheeses are also rising in popularity, climbing 22.8% on last year and generating $9.7 million in sales, with new product launches invigorating the segment and contributing to a third of annual sales1.

Serving ‘at-home’ needs Cheese’s star role in the home has helped drive growth. Unsurprisingly, convenience and shortcuts to meal preparation are winning. Grated cheese represents almost one-fifth of natural cheese sales, realising an additional $1.4 million on last year. Natural mozzarella/pizza cheese saw sales rise 1.3% while specialty mozzarella cheese increased by an impressive 15.2% in the latest 52-week period. Mascarpone, commonly used in desserts, also grew by 3.1% compared to the previous 12 months1.

Entertaining made easy More than half of Kiwi consumers state they ‘enjoy entertaining friends and family at home’4 and consumers look to social media platforms like Instagram for inspiration, following hashtags like #cheeseboards with 1.4 million posts and #cheese with 26.9 million posts5. Specialty cheeseboards, offering a curated selection of cheeses, surged 10.9% compared to last year1. 22

FMCG BUSINESS - OCTOBER 2021

[ feature ]

Source: IRI MarketEdge (Grocery) New Zealand, MAT to 29/08/2021

$308,111,680

Value % Growth vs. YA 0.8%

Unit % Growth vs. YA -2.1%

Volume (kilos) % Growth vs. YA -4.8%

$202,464,736

2.9%

-0.4%

0.7%

$34,103,004

2.1%

1.0%

1.9%

Cheese Category

Value Sales

Natural Specialty Processed

Plant-based movement Dairy-free cheeses may still be niche at just 2.4% of specialty cheese sales but rose 3% this year1. A quarter of global consumers have tried plantbased cheeses and 53% would be interested in trying it in the future3.

Appetite for assortment and adventurous flavours With one in two Kiwis wanting ‘exotic and interesting flavour choices4,’ the diverse range of cheeses available is growing. Flavoured Brie has experienced burgeoning growth of 22% with the Castello Double Cream Truffle Cheese 150g product claiming the top growth position in the segment1. New product launches this year reflect this call for variety.

A taste of the world at home New Zealander’s exposure to global cuisines, along with their hunger to experiment with different food and flavours has fuelled an additional $5.1 million in imported specialty cheese sales this year, outpacing its

local counterparts in both value and unit performance with growth of 9.2% and 5% respectively. The top 10 growth products contributed twothirds of imported cheese’s growth. Today, imported cheese accounts for 31% of total specialty cheese sales1. Kiwis’ love affair with the cheese category cannot be denied. Its versatility, breadth of flavour and pivotal role on any entertainment platter means it will remain a staple in New Zealander’s shopping trolleys. The demand for innovation and convenience will continue to drive the category, fulfilling consumers’ need for discovery, variety and flavour. There has never been a ‘gouda’ time to innovate and at look at global flavour profiles to appeal to the adventurous Kiwi palate. Sources: 1 IRI MarketEdge (Grocery) New Zealand, MAT data to 29/08/2021 2 IRI MarketEdge (Grocery) New Zealand, Year 2020 3 www.tetrapak.com – cheese consumption report - conducted in January and February 2021, the research comprised 4,500 online interviews with consumers in nine countries: Brazil, China, Germany, India, Italy, Russia, South Africa, Turkey and the USA. All participants were adults with grocery shopping responsibilities. 4 IRI NZ State of the Industry Survey 2020 5 Instagram (as at 3.00pm on 8th September 2021)

FMCG BUSINESS - OCTOBER 2021

TRY A NEW CHEESE, NEW ZEALAND! Shoppers are encouraged to try a new cheese to celebrate New Zealand Cheese Month. A regular event on our food calendar, New Zealand Cheese Month is an initiative organised by the New Zealand Specialist Cheesemakers Association (NZSCA), to draw attention to the value of the local cheese industry. NZ Cheese Month occurs in October because it’s ‘spring flush’ the early days of spring, with warmth and soil moisture creating lush, green grass for animals to feast on. Sheep and goat milking resumes and there is plenty of fresh cheese available for cheese lovers. NZSCA Chair, Catherine McNamara says the country’s cheesemaking industry is constantly evolving and she’s encouraging cheese lovers to take a fresh look and try something new. “From its beginnings with the European settlers in the early 1800s, through to the present day; the art of cheesemaking has thrived in Aotearoa thanks to the environment producing some of the world’s best milk. This 24

FMCG BUSINESS - OCTOBER 2021

is reflected in the success small and large New Zealand cheese producers have enjoyed on the international stage. Now, more than ever, it is vitally important Kiwis support local cheesemakers to ensure their survival. On behalf of cheesemakers across the country I encourage shoppers to look out for and purchase New Zealand cheese. Supporting delicious, locally made cheese will ensure it’s here for generations to come.” “Buying locally made cheese keeps jobs and money in our country. It’s also supporting our regions as many of the cheesemakers and the farms which support them are in rural areas. Buying New Zealand cheese reduces food miles!” Cheese lovers can search by region for cheese on www.cheeseloversnz.co.nz - the directory of New Zealand cheesemakers, top cheese retailers and farmers’ markets.

[ feature ] Waimata Cheese Carol and Rick Thorpe began the Waimata Cheese business, based in Gisborne in 1994, after spending time in Europe learning the cheese making process. The business started small with only 10 staff including Rick, Carol and production manager Chris Duncan. It has now grown, over 25 years later, to 40 staff, three distributors and currently supplies 97% of all supermarkets nationwide. Rick and Carol’s three sons, and daughter-in-law now hold integral roles in the operation of the business, alongside their parents, and the family is very proud to be the top independently owned cheese company in New Zealand. Waimata Cheese specialises in soft white mould cheeses, blue vein, haloumi, feta, sheep milk cheeses and has recently released their 50/50 blended sheep and cow milk cheese range. The cow milk comes from Gisborne farms and the sheep milk comes from their own sheep dairying farm in Manutuke, Gisborne. Waimata is unique in that the business remains family owned and operated with a ‘from farm to table’ business model, which has grown from strength to strength. The business is the true essence of the Kiwi No. 8 wire mentality in that most research and development is done in house with machines built, products developed, and processes created by the

NEW LOOK PACKAGING INSTORE NOW

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“WAIMATA CHEESES ARE HANDCRAFTED USING TRADITIONAL TECHNIQUES” Waimata team. All Waimata cheeses are vegetarian, using a vegetablebased coagulant rather than an animal rennet and are also gluten free. This means that a wide range of customers are able to enjoy Waimata cheeses guilt-free. Waimata cheeses are handcrafted using traditional techniques and the many awards won over the years are testament to the high-quality cheeses produced by the company. Waimata launched their exciting new sheep milk cheese range in October 2019, then their blended milk range in 2020, and the feedback has been overwhelmingly positive. The sheep milk range appeals to those who either aren’t able to tolerate cow’s milk, those who want a product with greater health benefits in regard to amino acids, protein and energy or those who are environmentally conscious with sheep impacting the environment much less than their bovine counterparts. The company’s blended milk range of cheeses, which includes their creamy Blended Brie and their spicy Blended Blue, is the perfect marriage of rich, creamy tones from the sheep milk, combined with the buttery nuances of the cow milk. Both cheeses have been received extremely well in the marketplace and industry as consumers are getting a premium product at an extremely reasonable price. Waimata Cheese entered a range of cheeses in the 2021 NZ Specialist Cheese awards and received a silver medal for their traditional, chilli and cracked pepper haloumis, a silver medals for their creamy blue vein and bronze medals for their sheep milk manchego, sheep milk camembert and blended blue. Waimata Cheese’s blended blue was awarded a bronze medal in the 2021 Outstanding NZ Food Producers awards. Waimata are constantly looking at ways in which to improve their cheese making process while maintaining the same high calibre products that customer rely on. They have recently increased capacity to produce more haloumi and blue cheese and have been trialing new methods in the cheesemaking process. The company has increased production of their haloumi range as they just can’t seem to make enough of this supreme cheese, which won the Champion European Cheese Trophy at the 2019 NZ Specialist Cheese awards. “A rebrand is rolling out in October on all existing cow milk cheeses, in line with the sheep and blended ranges, both with the typography and the black base used with Maori puhoro patterning to reflect and celebrate our family's Maori culture and heritage," explains the Waimata team. Waimata cheese is available in most supermarkets throughout New Zealand. They also have Longbush, a range of five cheeses which can be found in the chilled department of Foodstuffs’ supermarkets. For orders contact sales@waimatacheese.co.nz or phone 0800 924 6282.

Whitestone Cheese Co Whitestone Cheese was founded in 1987 as a diversification during the 1980’s rural downturn. The Berrys are a fourth generation Otago farming family and Bob’s experience in livestock trading was quickly applied to cheese trading. The original factory was set up in Oamaru in a 26

FMCG BUSINESS - OCTOBER 2021

converted garage with milk sourced from local farms and one variety, Whitestone Farmhouse was launched. The business slowly grew as an extension of the farming operation until today’s purpose-built factory was commissioned in 1998. Son Simon Berry joined the business, bringing a new set of skills and the farm was sold to concentrate on growing the exciting family enterprise. The factory now employs over 50 staff and includes a cheese store and offers guided factory tours. Simon oversees the business management, cheese making team and production. Whitestone Cheese Co has also opened a Cheese Bar in Auckland's Viaduct Wynyard Quarter. “Our latest product launch is Round Hill, an alpine style semi hard cheese, with refreshing fruit notes (pineapple) and a clean buttery finish,” says Whitestone Cheese Co Managing Director Simon Berry. “Our Round Hill, as with all our other cheeses, is a result of our region’s climate, water and soils producing the premium grass which is grazed upon – and the cows then producing premium regional specific milk that we use to craft Whitestone Cheese. Serve Round Hill at room temperature on a cheese board – or try it in a fondue, quiche, or a croque-monsieur.” Berry adds: “We’ve also launched our latest blue, Oamaru Blue. This extra special blue is soft and velvety in texture and taken to the next level when melted in cooking. “Oamaru Blue has limited production due to it’s being crafted in small batches providing a texture and flavour like no other blue cheese in New Zealand. “We are also working on a new blended cheese that has never been seen before. We're really excited about it,” says Berry. With regards to consumer trends in the cheese category, Berry predicts a lift in Halloumi to become a weekly staple purchase, as well as more cooking with specialty cheese as a meat protein replacement. “We use a liquid microbial rennet rather than an animal derived rennet. This microbial rennet is certified free from GMOs and is suitable for vegetarians.” For more information visit www.whitestonecheese.com or phone 0800 892 433. Retailers interested in ranging Round Hill or Oamaru Blue can request info or samples at info@whitestonecheese.co.nz

“WHITESTONE CHEESE WAS FOUNDED IN 1987”

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FRESH NEW TASTE FOR SUMMER PLATTERS This October, Rutherford and Meyer introduce a fresh new flavour to New Zealand’s favourite fruit paste line up – Fig & Orange. Combining a hint of zesty citrus with the indulgent sweetness of fig it is a beautifully balanced combination that screams summer entertaining. Jan Meyer, owner and fruit paste pioneer explains, “we are seeing so much love for our fig paste at the moment, so it was a no brainer to bring an inventive new combination that celebrates the wonderful flavour of fig with the freshness of orange to create something new and delicious!” Fig & Orange pairs perfectly with all kinds of soft and goats’ cheeses. Then top the flavour explosion off with one of Rutherford and Meyer’s range of artisan crackers and your entertaining platter is complete! Whether it’s their classic gourmet or rice wafers to highlight the cheese and paste combo, or the uniquely NZ range of Love Local oat crackers – it’s the ideal way to impress your friends or just reward yourself. Made from 100% natural, dairy-free, gluten-free, and vegan friendly ingredients it is this summer’s must-have platter addition. Contact office@randm.co.nz for enquiries.

“MADE FROM 100% NATURAL, DAIRY-FREE, GLUTEN-FREE, AND VEGAN FRIENDLY INGREDIENTS” [ sponsored content ]

GET YOUR BBQ SIZZLING WITH HELLERS Hellers are known to get Kiwis’ lives sizzling over the summer months on their backyard BBQs. True to form they are injecting some exciting flavour into your summer favourites. As a part of the Hellers Craft burger range they’re introducing a Hot & Spicy Burger and an Angus Cheese & Bacon Burger. These are full of flavour and will have you lining up for seconds! You will also be served up three new tasty Koftas, in a convenient 6-pack you can pick from Greek Lamb, Teriyaki Beef or Satay Pork. These are the ultimate short cut, quick cook and super versatile. Finally, Hellers have two new fresh sausages which are sure to pack a punch, Angus Beef & Garlic and Chorizo Breakfast Sausages. With these flavoursome range extensions there’s a BBQ solution for everyone!

Marketing Manager Brydon Heller says, “this season it’s all about flavour and products which give you a number of meal options, watch out for some great meal inspiration coming your way from some of our favourite Kiwi chefs and butchers on social media. “These will be some of your consumers’ favourite BBQ options this summer. With such easy and quick to cook solutions we’ll all have more time to relax in the sun because Hellers has done the hard work for you! These tasty picks will be on shelves in your butchery section from 8th November 2021 and supported with a mix of print, social and instore demonstrations as part of the campaign.” For more information contact your local Hellers representative. Phone: 0800HELLERS(453 3377), email: info@hellers.co.nz . www.hellers.co.nz FMCG BUSINESS - OCTOBER 2021

SWEET TREATS Local ice cream and dessert suppliers share their news and product launches.

From ice creams to American-style Cookie Pies and allergyfriendly options, here’s a quick snapshot of new and trending products.

Colour me in ice cream The sweetest of colours fills the tubs of Deep South’s first play in the children’s ice cream arena. Its Slime Lime and Rainbow Unicorn 2-litre ice creams will catch the kids’ eyes and their tastebuds. The ice creams’ names are kid-relatable (slime and unicorns are so cool right now!), the fun illustrations on the packaging provide a memorable brand identity, which will light up any child’s face when they open the tubs and see the colours! These two children’s flavours are unique in the market, and join the rest of Deep South’s family range, which has had a

package refresh, but remains full of the favourites, such as Hokey Pokey, Vanilla, French Vanilla, Boysenberry, Double Chocolate, Cookies and Cream, Chocolate Eclair and Moccacino. Meanwhile, a new 950 ml Aspiring ice cream range has been created as something extra special for the adults. The Aspiring range provides Deep South’s signature creamy ice cream in exciting new flavours and filled with indulgent treats, such as real chocolate, biscuits, and ripples. Flavours include Caramel Cookie Dough, Chocolate Caramel Brownie, and Creamy Rum and Raisin, S’mores, and Vanilla Bean. There will be something delicious for everyone. For more information go to www.deepsouthicecream. co.nz, or order through orders@talleys.co.nz

Calling all cookie lovers! Original Foods Baking Co. are excited to add Cookie Pies to their dangerously good range of baked sweet treats. An exciting new concept for the NZ frozen dessert market, Cookie Pies are based on American-style warm skillet cookies. All Cookie Pies are baked using quality ingredients, and have no added preservatives, no added colours, and no added flavours, plus there is a gluten free option. Available in four delicious flavours, there’s something for everyone! Flavours include S’more Cookie Pie, Gluten Free Brownie Cookie Pie, Gooey Caramel Cookie Pie and Apple Snickerdoodle Cookie Pie. For more information visit www.originalfoods.co.nz Continued p31 > 28

FMCG BUSINESS - OCTOBER 2021

WE’VE BEEN BUSY DOWN SOUTH

New range, new kids flavours and a whole new look. Our Aspiring range is something special for ice cream connoisseurs, kids will love our Slime Lime and Rainbow Unicorn additions to 2L family packs and to top it off we have freshened up all our packaging. It’s an icy blast from Deep South everyone will enjoy! Call 0800 100 805 or email orders@talleys.co.nz

WWW.DEEPSOUTHICECREAM.CO.NZ

[ feature ]

BIG BLUEBERRIES ARRIVE FOR SUMMER Summer entertaining just stepped up a notch with the launch of Blue Royal, a new premium brand offering high quality supersized and super-tasty locally grown blueberries to New Zealanders for the first time. Sourced from the world-renowned Mountain Blue Orchards in Australia, Blue Royal blueberries have been cultivated to produce berries which grow bigger, have more flavour, are firmer and stay fresher for longer in comparison to other varieties previously available in our local market. Blue Royal Global Marketing Manager, Mel Auld, says the new berries are the result of decades of innovation and market research to create a blueberry that stands out from other varieties. “You’ll be able to discern a Blue Royal from other blueberries instantly. Each berry is consistently the same large size, plump, and their deep blue colour makes them distinct from the rest,” she says. Coming to supermarkets in mid-October, Blue Royal blueberries arrive just in time for summer. Plump and juicy, with a flavour profile that is the ideal balance of sweet and sour, they are perfect for a healthy dessert. “Blue Royals are divine when eaten fresh. They’re just the right size for a healthy afternoon treat or a yummy post-workout snack. They’re also lunchbox-proof and more robust than standard blueberries, they’re perfect for even the most boisterous young Kiwi,” says Auld. Shoppers will be able to easily spot the distinctive gold packaging of Blue Royal products in the fresh produce section. “We designed our packaging to reflect a sense of both the quality and 30

FMCG BUSINESS - OCTOBER 2021

the everyday luxury of this fresh fruit treat,” says Auld. Blue Royal will be the only brand sold in New Zealand of this special king-sized blueberry. Just a handful of orchardists around the country have been individually selected to supply fruit to the brand. “Our growers are some of Aotearoa’s most experienced horticulturists with a high level of technical excellence. They are as proud as we are to be a part of the Blue Royal brand. There’s a real excitement building ahead of the season as we count down to the launch. They are as excited as we are to see families right around the country enjoying the quality and freshness of Blue Royal berries,” says Auld. In addition to the local market, the exceptionally high quality of Blue Royal blueberries is expected to open the door to greater exports with customers all over the world. Kiwis are keen consumers of locally grown blueberries. Statistics from the 2019/2020 growing season showed consumption increasing to a record 8 million punnets of fruit worth an estimated $30 million sold in New Zealand alone, with a further $44 million exported.* “Since Covid-19 first hit, we’ve seen renewed demand for immunityboosting fresh produce. Blue Royal blueberries are not only a premium product, but also a nutritious everyday treat that supplies a high dose of antioxidants, vitamins, minerals and fibre. Adding a superfood like Blue Royal blueberries to your shopping list is the best thing you can do for the health of the whole whānau,” says Auld. *https://www.freshfacts.co.nz/files/freshfacts-2020.pdf

[ category insight ]

“OUR ENTIRE RANGE IS MADE FROM ALL NATURAL INGREDIENTS AND DOESN’T CONTAIN COMMON ALLERGENS” BRIAN THOMAS, CO-OWNER – PURE NEW ZEALAND ICE CREAM

LET’S CREATE BETTER DESSERTS, TOGETHER.

Pure New Zealand Ice Cream Pure New Zealand Ice Cream has recently expanded to 77 Countdown stores, which means it is now available in over 130 supermarkets • Blackcurrant & Coconut Gelato (1lt) nationwide under Foodstuffs, Woolworths • Damson Plum Sorbet (1lt) and independent banners, says Brian “We have recently launched Damson Plum Thomas, Co-Owner and Commercial & Sorbet, with Hawke’s Bay Damsons,” says Financial Director. Thomas. “Damson Plum is becoming popular “We have also just completed our first throughout the Farro Fresh group of stores in export order to Japan where our products greater Auckland. will be available online and in selected stores, “We’re looking to introduce two new starting in Tokyo, before Christmas.” sorbets in the 500ml size soon... so watch Pure New Zealand Ice Cream is the this space! We’re also planning to make our premium ice cream partner to Domino’s NZ Damson Plum and Berry Fusion Sorbets and available on their online platform and in available in the 500ml size.” over 130 stores nationwide. Thomas says allergen free foods are a In New Zealand supermarkets, Pure New strong consumer trend. “All our products Zealand Ice Cream offers 13 flavours in the are certified glutenfree and peanut-free. Our 1-litre size and five flavours in the 500ml and sorbets and coconut gelatos are dairy-free and 110ml sizes. vegan too. As our entire range is made from • Vanilla Bean (1lt, 500ml, 110ml) all natural ingredients and doesn’t contain • Salted Caramel (1lt, 500ml, 110ml) common allergens, demand across the whole • Dark Chocolate (1lt, 500ml, 110ml) range is strong,” says Thomas. • Boysenberry Gelato (1lt, 500ml, 110ml) For orders contact • Berry Fusion Sorbet (1lt, 500ml, 110ml) icecream@purenzicecream.co.nz • Roasted White & Dark Chocolate (1lt, 500ml) Source: NIELSEN SCANTRACK Total Supermarkets - MAT to 12/09/2021 • Mānuka Honey & Val $ Sales Val % Chg YA Fig (1lt) TOTAL ICE CREAM 262,226.1 2.0% • Mascarpone, Date ICE CREAM - FAMILY PACKS 126,752.8 7.2% & Orange (1lt) ICE CREAM - TAKE HOME STANDARD 85,334.7 -2.9% • Kaffir Lime & ICE CREAM TAKE HOME PREMIUM 34,277.6 -3.7% Ginger (1lt) ICE CREAM - NOVELTY/SINGLES 10,257.1 7.7% • Lemon Curd (1lt) • Mango & Coconut ICE CREAM - TAKE HOME HEALTH B 5,603.9 -2.2% Gelato (1lt)

INGREDIENTS & SERVICES TRENDS AND INSIGHTS BESPOKE BLENDING CONCEPT DEVELOPMENT

FMCG Business produces a monthly snapshot of category news and highlights, based on information from participating clients and Nielsen data available at time of print. To showcase your products in upcoming category reports, please contact trubanowski@intermedianz.co.nz.

TEXTURE NUTRIENTS COLOUR FLAVOUR AND MORE

HAWKINS WATTS NEW ZEALAND SALES@HAWKINSWATTS.COM HAWKINS WATTS NEW ZEALAND HAWKINSWATTS.COM

[ good business ]

COUNTDOWN'S STATE-OF-THE-ART DEVELOPMENT FOR HALSWELL Christchurch’s growing Halswell area will soon have a stateof-the-art neighbourhood centre and Green Star rated Countdown supermarket. The recently consented Halswell development is one of Countdown’s largest to date with a total area of 3.4ha. It is planned to include a 3,490sqm supermarket, medical centre, childcare facility, gym, and other retail and hospitality venues along with a residential development of more than 250 homes and a two-storey apartment building. The development is also expected to boost local employment throughout construction, and when the centre opens. The Countdown store alone will bring over 100 new jobs to the area with the other community and retail facilities expected to create many more opportunities for locals. Countdown’s Director of Property, Matt Grainger says Countdown is delighted to bring this exciting, new development to Halswell. “The Halswell area has grown considerably over the last few years with plenty of residential development taking place. We’re really excited

to be investing in the next chapter for this thriving area and delivering a place that has the needs of its growing community at its heart. “The development’s design has a modern, contemporary feel with a distinctly local touch - we’re proud of the work we’ve done with our partners to make sure it fits the needs and style of the area,” says Grainger. The new Countdown Halswell will be a Green Star rated supermarket, meaning it has been designed, and will be built and operated, in an environmentally-conscious way that meets international Green Star certification standards. Countdown opened New Zealand’s first Green Star supermarket in Richmond in June this year. The Halswell development will be built in a number of stages with the planning for detailed design and associated infrastructure now underway. Countdown is planning to partner with local businesses to help bring the new centre to life.

[ sponsored content ]

NEW CHEETOS CHEESE AND BACON BALLS Introducing new Cheetos Cheese and Bacon Balls, the latest addition to the Cheetos range in New Zealand. With a bold, cheesy flavour and a light and airy texture, Cheetos Cheese and Bacon Balls expand the options available to shoppers looking for a fun and tasty snack. Cheetos snacks are the much-loved cheesy treats that are fun for everyone! You just can’t eat a Cheetos snack without licking the signature “cheetle” off your fingertips. And wherever the Cheetos brand and Chester Cheetah go, cheesy smiles are sure to follow. Cheetos … dangerously cheesy. Order yours today from Bluebird Foods. If you are a new customer, please call us on 0800 652 583.

FMCG BUSINESS - OCTOBER 2021

[ sponsored content ]

A FRESH FACE FOR PIONEERING WELLINGTON COFFEE BUSINESS Guilty of kickstarting Wellington’s coffee culture in 1990, L’affare is a pioneer of New Zealand’s celebrated café and coffee culture that we know and love today. “In September this year we’re launching a fresh look into stores across the country,” says L’affare National Sales Manager, Olly Lawrence. “We’ve waved goodbye to Enzo, the moustachioed face of the L’affare brand since 1994, and brought our people and places to life through a series of colourful and eclectic artworks – each wrapped around one of our 200g and 500g retail packs of fresh roasted coffee.” The eight works have been imagined and created by talented and diversely skilled New Zealand artists at various stages of their creative careers, each with a connection to L’affare. Every artist was paired and worked in collaboration with a L’affare muse or subject. Their mission: to bring their subject’s larger-than-life, one-of-a-kind personalities and stories to life through their chosen medium and with their own unique style. Lawrence explains: “As part of the refresh, we’ve made the move

to soft plastic packaging which, along with keeping our coffee fresh and tasting delicious, is recyclable through The Packaging Forum’s Soft Plastic Recycling Scheme. Soft plastic collected through the Scheme from participating retailers nationwide is processed by The Packaging Forum’s partners Future Post and Second Life Plastics. These companies reuse the plastic to create saleable new products like fence posts and products for your garden.” You can find out more about L’affare’s striking new packs, and the art and artists behind them at laffare.art. Also launching is L’affare’s newest seasonal release, Summer. Summer is fruity and lively with flavours of berries, melon and cream. It’s great brewed hot but even better brewed cold – you’ll find a handy recipe on the back of the pack that tells you how. For orders contact Olly Lawrence, National Sales Manager: olly@laffare.co.nz www.laffare.co.nz

[ sponsored content ]

BIOPAK LAUNCH PLASTIC-FREE PACKS AT COUNTDOWN Ahead of the busiest time of the year, BioPak has relaunched their certified compostable retail range including cups, plates, bowls, straws and wooden cutlery at Countdown. This range of disposable partyware is housed in paper sleeves and boxes, made from sustainably sourced paper, making the packaging completely plastic-free. The new packaging design features an image of the product printed on the box, allowing the customer to see the packaging without adding a plastic window. Perfect for family gatherings, summer picnics, BBQs and of course Christmas, consumers can feel at ease knowing they are choosing a disposable option that is better for the planet. The bowls and plates are made from sugarcane pulp, a by-product of sugar production. It is a home compostable, rapidly renewable and biodegradable resource, making it easy for customers to have a completely waste-free gathering! Propelled by consumer demand and single-use plastic bans coming into legislation across the globe, supermarkets are moving towards

better, renewable, plant-based materials that have a responsible solution for end-of-life disposal. “We have been selling our certified compostable and carbon neutral retail range for a number of years and removing any plastic packaging that houses our products is the next step in the evolution. It’s always great to partner with retailers like Countdown who share similar values and goals to eliminate unnecessary waste,” says Gary Smith, CEO of BioPak. FMCG BUSINESS - OCTOBER 2021

[ FGC ]

TOWARDS BETTER CONDUCT

Katherine Rich Chief Executive NZ Food & Grocery Council www.fgc.org.nz

food& grocery COUNCIL NEW ZEALAND

A Grocery Code of Conduct came closer recently when the Food & Grocery Council appeared before a parliamentary select committee to make an oral submission on our petition. We have long advocated for a framework similar to those in Australia and the UK, which introduces more transparent supplier-retailer business relationships and addresses abuses of market power suppliers have been battling for years. Our petition, presented to Parliament in February, gained powerful backing from the Commerce Commission in its draft report on its market study into supermarkets. It said a Code would “help strengthen suppliers’ bargaining power with retailers and prevent current conduct which reduces the ability and incentive of suppliers to invest and innovate”, and that would flow into lower prices and more choice for consumers. Perhaps the best way to explain what we expect from a Code is to reproduce my speaking notes to Parliament’s Economic Development, Science and Innovation Select Committee: “A Grocery Code of Conduct should be uncontroversial. It enables contractual clarity and efficiency. It would protect vulnerable workers. It would not prevent tough bargaining. It would also reduce economic efficiencies, including: • the inefficiency of unnecessary contractual uncertainty, and • the inefficient allocation of risk to parties who cannot control those risks. I will briefly discuss the conduct we see, the benefits of a Code of Conduct, and what a Code should look like.

1. Conduct we see and why we see it • • • • • •

The conduct we see includes: unilateral variations of existing terms by supermarkets retrospective charges imposed by supermarkets threatening to delist products actual delisting if desired margins are not delivered suppliers paying for promotions but receiving none supermarkets not passing on discounted prices to consumers A screen shot of the select committee hearing.

FMCG BUSINESS - OCTOBER 2021

• preventing suppliers from offering low prices to other retailers • requiring supplier innovations to become private label products • bullying and harassing supplier merchandising staff. These are all real experiences shared with me since I took on the role of CEO. Supermarket retailers can behave this way because they have market power. The risks of, and harm from, this conduct are acute in New Zealand due to our supermarket duopoly. This is a key factor in consumer dissatisfaction with supermarket pricing in New Zealand.

2. The benefits of a Code of Conduct • It would set base parameters to limit more egregious conduct • It would provide for more normal commercial contracting, clarity and transparency. It won’t stop hard bargaining nor is it a replacement for negotiation. • It would prevent retrospective unilateral variation of terms and would put responsibility for risks (such as stock loss) on the parties able to control that risk. This is inherently more efficient and would also reduce inefficient bargaining. The benefits of a Grocery Code of Conduct have been recognised by our peers in much less concentrated markets. Australia and the UK have Codes and one is proposed for Canada. The UK introduced its Code even though its supermarket industry was considered competitive. This recognised the clear efficiency benefits of a Code. A Code of Conduct is consistent with normal commercial contracting.

3. What a Code of Conduct should look like It’s critical a Code of Conduct is mandatory and developed and overseen independently. NZFGC doesn’t have the resources that were available in Australia for developing its voluntary Code. We can see from the UK and Australia what works and what doesn’t. A Code needs to be binding in law, enforceable, with a strong dispute resolution facility, and enforced by a well-resourced, independent adjudicator. The UK started with a voluntary Code, but it was made mandatory in 2008. It also now has a specific enforcement authority that can impose fines up to 1% of turnover. A Grocery Code of Conduct for New Zealand has little downside and potentially significant upsides in fostering a healthier grocery sector that is more transparent, efficient and clear.”

[ trends ]

COVID COMFORT ZONE

NOTES FROM THE RETAIL FRONT LINE A quick ask-around of some people whose opinions I value revealed some consistent and disturbing news. This latest lockdown has brought a significant threat from COVID Kilos. Every single person I asked (in this very unscientific research) had the same confession of a big swing to treats, luxury and comfort foods. We’re talking generous helpings of chocolate, pizzas, ice cream, cookies, fancy cheeses, a steady flow of snack foods, chips, dried fruit, bread and a lot more tasty condiments. Not only has there been an increase in the type of luxury and comfort foods being consumed, but levelling-up on quality was also a common story. There’s also been a higher frequency of in-between eating and that apparently male habit of the open fridge stare to check what might have moved since they last checked-in. Adding to the lockdown diet has been a big up-tick in alcohol consumption. Once occasional pleasures of wine, beer, or cocktails have become part of the daily routine. Cooking habits have slowed down with more time available to bake, slow roast and barbeque. An alignment of home cooking values in sync with a forced time at home. Apparently during last year’s initial lockdown New Zealanders were shopping to the level of a country of 10 million people in grocery stores. I suspect we’re on the same track this year. Constantly scrolling through my social feeds (another lockdown habit) tells me that the booze companies have certainly picked up on this need to regularly restock the home with luxury treats. On the other hand, food companies have been significantly absent from this need for treat time. According to Pricespy data New Zealand has been tooling up for COVID-scale home cooking. Apparently the key drivers of “low effort and delicious” have been paramount. This translates to a huge lift over the past year in fryers (up 285%, especially air fryers), espresso machines (up 99%) and breadmakers (up 74%). Our survey of lockdown habits asked the big question of how people were feeling about this surge in luxury and comfort calories. Consistently, the feedback was an affirming positive without strong feelings of guilt, or shame. There are several underlying factors at play that are helping appease the increase in consumption and cost. It brings sensory pleasure. Food and drinks stimulate our taste buds, sense of smell, our eyes and

touch or mouthfeel. The general rule of thumb here is good is good and better is better. Lockdown is a time of social togetherness. Doing this at home in times of existential threat is comforting and reassuring. We commonly relate to others through sharing food and consequently the more time together the more we share food. Lockdown at home distorts time. Days melt away and blur into one another. Weekdays feel like weekends. In this time of disruption our routines become unfamiliar and normal mealtimes can easily be renegotiated by fleeting pangs of hunger. Eating can also be an antidote to boredom. Being couped up at home can easily lead to boredom for the unresourceful, or for those who have exhausted everything watchable on Netflix. From our research there was a clear hint of food entitlement. Part of the cost of lockdown, it seems, can be repaid with treats and luxuries in an informal calorie compensation scheme. Despite grocery bills bulging it is relatively easy to offset the cost of luxuries and treats with comparative savings made from not dining out, or refuelling the car, or other costs of everyday living. Lastly, as with tall mountains, lockdown luxuries can be explained with a touch of availability bias: “because they’re there”. Bon appétit.

Lew Bentley, Head of Shopper Marketing Strategy at Energi lew. bentley@energi.co.nz

FMCG BUSINESS - OCTOBER 2021

[ legal advice ]

UNDERSTANDING LEGAL BOUNDARIES FOR DISCOUNTING AND PROMOTIONAL CLAIMS

David Hoskin Litigation Partner and Director at STEINDLE WILLIAMS LEGAL LIMITED www.swlegal.co.nz

Retailers should remain aware of their obligations under the Fair Trading Act 1986 when setting prices and promotions for their products and ensure they have in place a successful long term pricing strategy that is also compliant. Price comparisons can give consumers helpful information and can promote competition among retailers. However, when deciding on pricing, businesses must take care not to mislead consumers. Any representations made about price, including special or discounted prices, must be clear, accurate and unambiguous. For example, savings must be genuine by comparison with the usual selling price of the product. They must not lead consumers into thinking that they are getting a better deal than they are in fact. The relevant legislation is contained in s 10 of the Fair Trading Act, which provides: “No person shall, in trade, engage in conduct that is liable to mislead the public as to the nature,

FMCG BUSINESS - OCTOBER 2021

manufacturing process, characteristics, suitability for a purpose, or quantity of goods.” The phrase “liable to mislead” can equally mean ‘looking at the issue sensibly could the conduct mislead the public’? The concept of “the public” includes any relevant member of the public, and conduct through advertisements, promotional material, brochure meant to attract members of the public to assess and ultimately buy products. In a case currently before the Courts, the Commerce Commission has brought charges under section 10 of the Fair Trading Act against a retailer over its discounting and sales practices. The Commission alleges that between July 2018 and January 2020 the retailer’s representations about significantly discounted or special prices were liable to mislead the public. The retailer has a number of retail stores in New Zealand and also conducts website sales. During the charge period, the Commission alleges that the retailer routinely advertised products on ‘sale’ or promotion using comparative pricing, for example: • was/now pricing, eg “was $289 NOW $144.50” • strikethrough pricing, where a higher price was struck out and replaced with a lower one, eg “$174.00” • percentage discount claims, eg “40% OFF” • savings amount claims, eg “Save $50”. The Commerce Commission alleges the products advertised by the retailer were liable to mislead in a variety of ways because the products had never been sold at the higher prices as indicated by the pricing claims, or had been on sale for so long that their price could no longer be considered special. It is also alleged that the prices of certain products were artificially inflated prior to promotion in order to make a more significant discounted pricing claim. The case is currently before the courts, so a final ruling on the legality of such practices is yet to be determined. The penalties for breaches of the Fair Trading Act can range from warnings to the imposition of significant fines. Changes in 2014 to fair trading laws beefed up fines for companies from $200,000 to $600,000. The trebling of penalties has been reflected in several of the larger penalties ordered for Fair Trading Act breaches.

[ Made in NZ ]

FAMILY BUSINESS MAKES HEALTHY EATING A BREEZE “The low carb, keto snacking category is pretty confusing and we’re trying to do something different, by producing healthy products that taste great using premium natural ingredients like hemp protein, ground almonds, coconut flour, New Zealand butter, actual vanilla and sweeteners that don’t spike sugar levels.” While her daughter’s autoimmune disease isn’t reversible, many diet-related diseases like Type 2 diabetes, obesity and heart disease can be reversed. “There is a growing body of research around the damaging impact of sugars and highly processed vegetable oils on our diet. “The available foods in the healthy snacking category on our supermarket shelves haven’t really kept up with this research, or the trend of using low carb diets to reverse pre-diabetes or Type 2 diabetes.”

Catherine Beard is Executive Director of ExportNZ, which serves its members via regional offices throughout the country. To find your nearest office go to www.exportnz.org.nz

The benefit of NZ Made Skyebird Foods founder Dani Holt-Iyman

Skyebird Foods founder Dani Holt-Iyman is passionate about making healthy eating easier. The family-owned business creates low-carb, ketofriendly, high-protein and diabetes-friendly products that are nourishing, delicious and convenient. It all started in 2016 when Holt-Iyman’s young daughter was diagnosed with Type 1 diabetes. “Our business was created after our daughter was diagnosed over four years ago on the eve of her third birthday. “We discovered that by choosing low carb foods, it helped her maintain stable blood glucose levels. As a family, we lost weight and just felt better,” she says. “However, meat, veggies, cheese and nuts gets a little boring. We felt that our family’s requirements did not have to be restrictions. We found ourselves baking all the time.” Baking was a significant time commitment, which sparked the idea for convenient baked goods. Plenty of research, testing and sharing amongst family and friends followed, and led to the development of low-carb, palm oil free, keto-friendly bread and cookies.

Doing something different A challenge for Skyebird Foods has been communicating how their products are different from other health food products. “A lot of the so-called low carb or keto foods are made with cheap fillers, emulsifiers, highly processed vegetable oils or sweeteners,” Holt-Iyman says.

“We’re a new brand and thought it would provide some of our customers with confidence in our products,” Holt-Iyman says. “We do have export ambitions and felt this would be a clear way to signal that our products are made in New Zealand with integrity. It’s on the front of all of our cookie boxes and will be on the front of all other products. We’re a little obsessed with it!” While supermarket shelves are a mix of local and international products, Dani believes the Kiwi trademark makes it easier for people to find what’s made in New Zealand. “Food choices in New Zealand have been flooded by international products. A number of our customers really like that our products are manufactured here in New Zealand,” says Dani. Covid has been a curveball for the business. It is facing longer lead times with manufacturing - in particular, packaging. Holt-Iyman says she hasn’t been able to market to new stores during the lockdowns so forecast sales have been “thrown out the window”. Regional shows she had planned to attend have all been postponed. “I’m not even sure whether people will be interested in participating in tastings at shows or in store. “As a new brand, tastings and shows are so important for new customers to find your product and see whether they like it.” We need to think about how we can get potential customers to experience our products safely. Skyebird products are stocked in Farro, Moore Wilson’s, Bin Inn and select North Island New World and Pak’nSave stores.

“WE’RE TRYING TO DO SOMETHING DIFFERENT BY PRODUCING HEALTHY PRODUCTS THAT TASTE GREAT, USING PREMIUM NATURAL INGREDIENTS”

FMCG BUSINESS - OCTOBER 2021

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[ innovation ]

PLANT-BASED KEFIR YOGHURT SMOOTHIES MADE IN NZ •F

R EA

The new Kefir Yoghurt Smoothie DUCT OF T HE PRO Y CG M range from Raglan Food Co. offers FIN AL IST a glass-packaged, 100% vegan kefir product with a high amount PRODUCT OF of probiotics. It’s plant based, THE YEAR dairy free, good for your gut and really easy to drink, without added gums or fillers. Just shake and enjoy. Available in four delicious flavours, each with different health benefits to get you through the day. Every 500ml bottle is packed with live probiotics and Vitamin C. The team at Raglan Food Co. told FMCG Business: “We wanted the flavours to be unique and interesting, and we experimented with many different options until arriving at the current four varieties: Natural Coconut, Elderflower & Lime, Green Apple & Ginger, and Raspberry & Raw Cacao. We’ve sourced the fruit locally via Barkers in Geraldine and the cacao from an ethical supplier in Mexico. “It took us nearly two years to develop this range and get it to the yummy, healthy final result. We’re super stoked with it and it feels great to finally see it on shelves after many delays thanks to Covid. The Vitamin C in this range •F

R• EA

•

DUCT OF TH PRO EY CG M

“AVAILABLE IN FOUR DELICIOUS FLAVOURS, EACH WITH DIFFERENT HEALTH BENEFITS”” is an additional benefit, to help in a time where people are looking for ways to stay healthy and build strong immune systems.”

UCT OF THE OD YE PR A

R G

PRODUCT OF THE YEAR

•F M C

•

•F M C

FMCG BUSINESS PRODUCT OF THE YEAR Do you have a Hero product that stands out from the crowd? If there’s a tasty tastebud teaser, NPD rockstar, or best seller in your portfolio that deserves to be crowned ‘Product Of The Year’ - we’d love to hear from you! We’ll showcase some of the finalists in upcoming issues and reveal the FMCG Business Product of the Year later in 2021.

UCT OF THE OD YE PR A

To find out more on how to enter please email: trubanowski@intermedianz.co.nz FMCG BUSINESS - OCTOBER 2021

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Rescheduled date Thursday 24 February 2022 BROUGHT TO YOU BY THE TEAM BEHIND FMCG BUSINESS

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[ events ]

CONVENIENCE & IMPULSE NZ EXPO 2022

Join us at the FMCG Business Marketing Summit!

WHAT’S ON IN 2021/22 OCTOBER

DECEMBER

11-13 ANUGA

1 NZ ICE CREAM AWARDS GALA DINNER

Cologne, Germany Hybrid event https://www.anuga.com/fair/ anuga/anuga-home/

NOVEMBER 3 WORLD CHEESE AWARDS Oviedo, Spain https://gff.co.uk/awards/worldcheese-awards/ 10 GO GLOBAL – THE ANNUAL EXPORTNZ CONFERENCE Aotea Centre, Auckland, NZ https://www.goglobal.nz/ 6-7 CHOCOLATE & COFFEE FESTIVAL Auckland, NZ https://chocolatecoffeefestival.nz/ 18 NZ FOOD AWARDS

Auckland, NZ https://www.nzicecream.org.nz/ awards.htm

2022 FEBRUARY

24 FMCG BUSINESS MARKETING SUMMIT Auckland, NZ www.fmcgsummit.co.nz 26 GROCERY CHARITY BALL Auckland, NZ https://s2nevents.eventsair. com/2021-grocery-charirty-ball/ book/Site/Register

APRIL 6 CONVENIENCE & IMPULSE NEW ZEALAND EXPO The Cloud, Queens Wharf

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www.candiexpo.co.nz

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The Convenience & Impulse New Zealand Expo returns to The Cloud in Auckland on Wednesday 6 – Thursday 7 April 2022 with a new theme: Reconnect-Renew-Rebuild. The C&I NZ Expo brings together New Zealand convenience retailers and suppliers from all banners and brands to gather for two days of education, networking and business building. C&I NZ Expo is a trade only event and admission to the expo is free. C&I NZ Expo 2019 was the first national event devoted to the needs of New Zealand’s owners and operators of service stations, convenience stores, dairies, corner stores, newsagents, mini marts, and take-aways. The expo visitors experienced the latest and best in convenience products, services and merchandising available in New Zealand. Dave Hooker, Executive Director NZACS says: “NZACS is very much looking forward to co-hosting the C&I NZ Expo in 2022. We are hoping to build on the success of the inaugural 2019 event with even more exhibitors and retailers taking advantage of the opportunity. We are equally excited about the morning line up of leadership speakers on both days to share quality insights, ideas and motivation with our membership.” C&I NZ Expo 2022 is an opportunity for exhibitors to connect with a qualified audience of retailers in a face-to-face environment, where you can generate new contacts, close deals and expand your share of the market. To find out more about exhibiting at C&I NZ Expo 2022, please email exhibition@candiexpo.co.nz or call 0800 455 785. For more information and to register visit www.candiexpo.co.nz

Visit the websites and contact the event organisers for further details and updates. To have your event listed in FMCG Business email: trubanowski@intermedianz.co.nz.

FMCG BUSINESS - OCTOBER 2021

The C&I Expo returns to Auckland in 2022.

OUT & ABOUT

owner Rayner Bonning PAK’nSAVE Henderson two-year rebuild. September, following a

ton and his family at the

in store’s official opening New World opened its first supermarket in lockdown in Ravenswood, in the Waimakariri District of North Canterbury. (L to R) Owner operators of the new store, Justin and Melissa Blackler.

How many paper blossoms does it take it cover an entire Four Square store? About 20,000! The annual 65th Alexandra Blossom Festival was cancelled due to Covid-19 restrictions, so Millie Harrex and team brought the festival to their Four Square.

SNAP AND

WIN!

announ Maxine Elliott Zealand CEO Worldline New brand. ine ldl or W e th der will now be un

ced that the Pa

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Has your team moved to new premises, or been part of a fun event, great harvest, or promotional activity? Send us your favourite snapshots to be in to win a Moccona gift pack including four Barista Reserve specialty and two Barista Reserve Capsules (valued at approx. $50). Barista Reserve Instants, RRP $12.49, are available in two deliciously smooth flavours. Café Black is a strong and intense dark roast with smoky notes, gentle acidity and a velvety crema, and Classic Crème is an elegantly balanced roast with creamy notes and a golden crema. Barista Reserve Capsules, RRP $7.99, are recyclable aluminium capsules made for Nespresso®* coffee machines and contain 100% ground coffee. Available in four tantalising varieties, including Latte, Espresso, Long Black, and Cappuccino. @mocconacoffee www.moccona.co.nz.

Just email your high res image with a caption to trubanowski@intermedianz.co.nz FMCG BUSINESS - OCTOBER 2021

[ convenience & impulse retailing ]

NZACS EXECUTIVE DIRECTOR UPDATE Dave Hooker, Executive Director, New Zealand Association of Convenience Stores (NZACS), provides an update on what the association has been up to throughout 2021.

“AT THIS STAGE WE ARE LOOKING FORWARD TO A LEVEL 1 CHRISTMAS AND A BUSY SUMMER FOR ALL MEMBERS.”

Dave Hooker, Executive Director, NZACS

We came into 2021 with strong membership renewal and a full program of planned events. We were able to complete our annual fundraising golf tournament followed by two very successful State of the Industry breakfasts in Auckland and Christchurch. More recently, COVID concerns over the Tasman and here in New Zealand have forced the postponement of the bi-annual C&I Expo, which is now scheduled for April next year. There has also been a delay to the annual awards night and Peter Jowett scholarship. Next year looks to be busy for the association with the Auckland Expo supported by the Leaders’ Summit on the mornings prior to opening. We are also engaging with external providers to host a retail simulation workshop for interested members

as part of our commitment to retail education. I recently reviewed our annual financial results, which are back in the black after several tough years. I am also very pleased with the appointment of Joanna Graham from bp and Louise Mitchell from NPD to our management committee, which significantly strengthens our retail bench. While we have been constrained on the events front, we have continued to work with and be involved with government on the latest COVID response committee, providing information required by our channel on operations under various lockdown levels. We were also contacted by the Commerce Commission to provide input into their inquiry around the supermarket business in New Zealand. We intend to maintain a watching brief in this space as the outcome may impact our channel either positively or negatively. NZACS made a comprehensive submission around the Smokefree Aotearoa proposals as they once again represent significant risks and opportunities to our members. We are very appreciative of our retailers and manufacturers over these difficult months and have tried to repay them by providing guidance and support with retail under the various COVID lockdown levels. At this stage we are looking forward to a Level 1 Christmas and a busy summer for all members.

In this issue… We hear from former Peter Jowett winner Rachel Williams, and we explore the evolution of NPD’s Refresh Café offer. Cartel Food Co tells us about its latest product launches, and we chat with Andrew Poore about his new role at Pacific Optics Australia.

PETROL AND CONVENIENCE NEWS PROUDLY BROUGHT TO YOU BY 44

FMCG BUSINESS - OCTOBER 2021

[ convenience & impulse retailing ]

THE “PHENOMENAL” EXPERIENCE OF WINNING THE PETER JOWETT SCHOLARSHIP Rachel Williams, National Field Manager, BATNZ, talks of her experience with winning the 2015 Peter Jowett Scholarship and also the NACS Convenience Industry Global Achievement Award. As the New Zealand Association of Convenience Stores (NZACS) prepares to award the winners of the 2021 Peter Jowett Scholarship, we asked 2015 winner Rachel Williams to tell us about her Peter Jowett experience. Williams was in the early stages of her career at British American Tobacco New Zealand (BATNZ) when she was approached by a co-worker with the opportunity to take part in the Peter Jowett Scholarship. She went on to win not only the Peter Jowett Scholarship in New Zealand, but also the NACS Convenience Industry Global Achievement Award in Las Vegas – an experience that she describes as “phenomenal”. “Arriving in Las Vegas, the NACS trade show exceeded expectations. The passion, energy and innovation represented across the trade show was remarkable,” Williams told C&I NZ. “Representing New Zealand and presenting my concept to the world felt surreal. The New Zealand scholarship awards process and the overall feedback from the NZACS awards evening, which became a strong focus for me in advance of my travels, heavily strengthened my entry into the Las Vegas competition and supported me in securing the win.” Since 2015, Williams has been promoted to the role of National Field Manager for BATNZ, a key strategic and operational role, where she is oversees a team of 35. “One of the most enjoyable elements of my role is the energy I get from the team and the opportunity to work with over 4500 retailers across New Zealand. I take great pride in the fact that we are continuously recognised as a top FMCG sales team by our retail partners.” Speaking on how the Peter Jowett Scholarship has helped to bolster her career, Williams says that the entire experience was an invaluable opportunity for functional career growth. “The awards truly do support you to challenge your thinking on the industry,

Rachel Williams, National Field Manager, BATNZ

“I SINCERELY THANK THE HOSTS, ORGANISERS AND ALL INVOLVED FOR GRANTING SO MANY YOUNG NEW ZEALANDER’S THESE EXCEPTIONAL OPPORTUNITIES.” – RACHEL WILLIAMS, NATIONAL FIELD MANAGER, BATNZ

stretch your focus and test yourself through viewing your idea through a variety of lenses. The project supported me to network internally and externally, growing relationships and exposing me to wider areas of the business,” she says. “I have been privileged to take that approach moving forward within my career journey to date. My experience has helped bolster my confidence, my capabilities, and my leadership traits. It has helped me to navigate a new role I’ve been appointed to, and I enjoy drawing on these experiences by seeking out and creating new and challenging opportunities. “The next phase of my career will focus on building on my national field and leadership skills with a return to the account management space, as a channel manager. This pathway will allow me to further enhance my commercial and business leadership skills, while again working with some of the biggest retail banners in New Zealand. “I sincerely thank the hosts, organisers and all involved for granting so many young New Zealander’s these exceptional opportunities.” Williams congratulated the four finalists of the 2021 Peter Jowett Scholarship and offered up some advice ahead of the finals. “I think it’s critical to ensure the audience has a solid understanding of what your concept means to you. You have leveraged the question to identify a gap in the market. How would your concept add value to your life? Request support from your peers, friends, family, and colleagues to test and challenge your thinking. “The support you receive on this journey is self-driven, however always remember to stick to your roots on where you see your concept going. Receiving feedback is a critical part in the process, however it is important to keep your concept and your presentation true to you.” FMCG BUSINESS - OCTOBER 2021

Refresh Café at NPD Lower Queen Street

REFRESH CAFÉ: A RECIPE FOR SUCCESS Refresh Café replicates everything NPD stands for, with premium quality in both product and service. NPD introduced its Refresh Café to the South Island in December 2017 with the goal of providing an exceptional quality and memorable dining experience for customers. Since opening its first site at NPD Redwood in Blenheim, Refresh Café has grown to operate six sites across the South Island, with two more currently in development in Christchurch, and further expansion planned across New Zealand. NPD is a customer centric business and has on multiple occasions been ranked number one for customer satisfaction in the Canstar Blue awards. As a proudly family owned and operated business, NPD upholds strong family values that are reflected right throughout the business, including in the Refresh Café where excellent customer service is at the heart of its offer. Louise Mitchell, Senior Category Manager, NPD, said that 46

FMCG BUSINESS - OCTOBER 2021

NPD Rolleston

The serving area at Refresh Café Lower Queen Street

it is this top-level customer service, paired with professionally trained baristas and a quality food offering, that sets Refresh Café apart from its competitors. “Our goal is to ensure our customers have a memorable experience when visiting our Refresh Café sites. From our premium products and friendly service, we pride ourselves on being best in market,” she says. Refresh Café was developed by NPD to support its fuel network throughout the South Island, and over the past four years its offer has grown as the business has worked to tailor the offer to best suit the needs of its customer base. This has involved investing heavily in the quality of its food range, which includes chicken and chips, burgers, and real fruit ice cream. “Our chicken and chips range has proven to be incredibly successful, so we have developed

[ convenience & impulse retailing ]

A look inside Refresh Café Rolleston

our own signature coating which we are in the process of launching into market. It will wow your tastebuds,” says Mitchell. “We have also made significant investment in high end cooking equipment to deliver top quality product. You can’t look past one of our delicious burgers, all made fresh on site with local ingredients.” Mitchell also highlights that to ensure coffee is always of excellent quality, café staff are upskilled through specialised barista training, each receiving official endorsed certification upon completion. “Our Refresh Cafés replicate everything NPD stands for, ‘Premium Quality’ in both product and service. Our people are our company, our focus is our customers,” says Mitchell. “The success of our signature products and our legendary 100 plus petrol is a true testament to NPD and the Refresh Café premium offering across the board.” The architecturally designed Refresh Café sites are created with customers in mind, they’re light, bright, and spacious.

Refresh Café offers comfortable seating areas for customers to relax

“FROM OUR PREMIUM PRODUCTS AND FRIENDLY SERVICE, WE PRIDE OURSELVES ON BEING BEST IN MARKET.” – LOUISE MITCHELL, SENIOR CATEGORY MANAGER, NPD

Refresh Café sites are designed to be light, bright, and spacious

“In our larger designed sites, we offer a comfortable seating area for our customers to relax and recharge in. Our layout provides a nice easy flow for customers to get a quick barista coffee or enjoy a longer visit by dining in our popular sundrenched seated areas,” she says. NPD is a very customer and community focused company and brings strong product value and quality to the market. The business employs around 170 staff across the South Island, of which many are locals to the surrounding areas where Refresh Cafés are located. Being a family business, NPD enjoys giving back to the community through sponsorship, focusing on the younger sporting teams, and clubs that often get overlooked. “Everything we do is fuelled by our culture. We pride ourselves on having a passionate team who offer outstanding customer service and an exceptional café offering. We engage in an environment that encourages success. We support each other to ensure NPD’s Refresh Café is best in market.”

Signature products at Refresh Café

FMCG BUSINESS - OCTOBER 2021

[ convenience & impulse retailing ]

CARTEL FOOD CO HITS

NEW HEIGHTS The New Zealand born burrito company is going from strength to strength, opening a new manufacturing facility, and launching three new products. Frozen burrito company Cartel be sold heated and exclusively Food Co continues its impressive at select petrol stations and rise in the New Zealand frozen convenience stores. food market with an average yearly “We felt that wherever you can growth of 60%. buy a pie you should be able to Founded in 2015 by husband buy a burrito. We found some and wife duo, Jason and Melissa independent dairies, convenience Phillips, Cartel Food Co was stores and petrol stations to trial, inspired by both a gap spotted and have been selling well. We in the market, and Jason’s brought our new range with time growing up in Southern different flavours and different California. sizes to target the petrol and “Originally, we were going convenience market specifically,” to launch a fresh burrito kit, said Phillips. but decided after doing a bit To enter this channel, they of research that there was an have decided to partner with opportunity – there was a plethora Focus Distribution (owned by of Mexican food coming out, but Goodtime Pies). A perfect synergy nothing in the frozen category. given its current distribution and Frozen burritos in Southern knowledge of the pie market. California are like sausage rolls in Despite its progression into the Melissa and Jason Phillips pictured in black with some of the Cartel Food Co team New Zealand, a really common petrol and convenience channel, convenience food,” explained Cartel Food Co has not taken Melissa Phillips. its foot off the gas with regard From there, the couple engaged to the frozen sector and is a contract manufacturer for currently in conversation with two years but quickly outgrew one of the major supermarket its capabilities. chains to potentially “We managed to secure a gain compulsory ranging. national supermarket, Foodstuffs, Its current frozen range includes both North and South Island so Chilli Lime Chicken, Vegetarian at that point we decided we were Beans and Cheese, Poblano Chilli going to manufacture ourselves Lime Pulled Pork, Smokey Chipotle and went about setting up our Beef and Vegan Black Bean and food factory. Then COVID hit Roasted Corn Chilli Lime Tofu. and that prompted us to realise the food factory was not big enough, so What started with a love of Mexican food and an eye for an we have just moved into our second one.” opportunity, Melissa and Jason are immensely proud of the Cartel Food Co moved to a factory five times larger than its previous company’s trajectory. space. The new factory is in Martinborough, and employs 10 staff, “We’re a husband and wife team who started and made 200 burritos which is a significant increase from a single employee four years ago. with the plan of national burrito domination. Six years later we’ve had With the company’s expansion comes three additional burritos – significant growth. In the first four months of this year, we sold more Chilli Con Carne, Chipotle Chicken and Fried Beans and Cheese. than we did in the first two years. We’re also really proud to be a local These flavours are sized at 185g, opposed to the usual 200g, and will employer in a small town.”

“WE’RE A HUSBAND AND WIFE TEAM WHO STARTED AND MADE 200 BURRITOS WITH THE PLAN OF NATIONAL BURRITO DOMINATION.” – MELISSA PHILLIPS

FMCG BUSINESS - OCTOBER 2021

[ convenience & impulse retailing ]

ANDREW POORE APPOINTED GENERAL MANAGER SALES ANZ AT PACIFIC OPTICS Andrew Poore will relocate to Australia to take up the General Manager Sales position that was previously held by current AACS CEO, Theo Foukkare. Andrew Poore has been appointed as General Manager Sales for Australia and New Zealand at Pacific Optics and will relocate to Australia to take up the role. The General Manager Sales role was previously held by Theo Foukkare for more than 17 years until he was appointed as the new CEO of the Australian Association of Convenience Stores (AACS). Poore has a long history with Pacific Optics, dating back to 2005. Most recently he was working as the General Manager of Signature Marketing NZ, which is the New Zealand based sister company to Pacific Optics. In his new Trans-Tasman role, he will continue to lead the New Zealand business while residing in Australia and leading the Australian National Accounts team. Pre-Covid, in his role as the General Manager of the NZ business, Poore was spending around one week out of every month in Australia, so he is already very familiar with the Australian market. But he is looking forward to getting out and meeting customers once he has relocated. “For me, the priority is always customer, customer, customer. And figuring out what we can do to improve our customer satisfaction and in turn help them to be more successful,” Poore told C&I NZ. “It’s about getting back to basics and truly understanding what our customer is looking for – because every customer and their business is different. “If we look back 20 years ago, you’d go into a service station and buy a cold drink and a chocolate. Today, service stations can range from very upmarket cafés to an automotive supplier. The channel is very varied, and it differs state by state as well. So, I’m really looking forward to bringing the focus onto each individual customer and really understanding their needs. Because our customers are our partners, and without our trade partners, what are we doing it for?” C&I asked Poore what he enjoys most about the convenience industry, and he said it is the challenge of staying ahead of an ever-changing market. “Every business evolves, but the convenience industry is still very much reactionary,” he said. “Particularly with our portfolio, such as our technology products. Technology evolves at such a rapid pace that we need to make sure that we’re getting all our products to market at exactly

Andrew Poore, General Manager Sales Australia & New Zealand, Pacific Optics

the right time for our customers. It’s the same with our sunglasses, which are constantly changing with styles, colours and lens variations. “In general, the convenience industry is continually changing and I’m loving the direction that it’s going. Service stations are now so much more than just somewhere to grab a pie and a drink! “Take home and delivery services will continue to grow rapidly. Our general merchandise products should be part of this grocery top up basket, particularly as we see more people working from home.” When it comes to challenges facing the channel, Poore says that the greatest test is to continue growing the convenience retail opportunity. “We have benefitted from converting grocery shoppers into more regular convenience shoppers. So, the next challenge is to grow the size of that opportunity,” he says. “The transition from being seen as a service station with a convenience offer to now being seen as a true convenience retail destination, is the greatest opportunity – and one that we are here to help our customers with.” Poore officially starts as General Manager Sales for Australia and New Zealand on 1 October and will relocate as soon as borders reopen. “Building strong customer relationships is my passion and has been pivotal to the success of our NZ business. I hope to be able to inspire my new team at Pacific Optics Australia to share in that passion, and that together we can continue to build strong and successful partnerships with our customers.” FMCG BUSINESS - OCTOBER 2021

If you supply to, own or work in independent grocery, a convenience store, service station, dairy, corner store or mini-mart, the C&I NZ EXPO is the only trade event you cannot afford to miss in 2022.

request an exhibitor prospectus now

Bringing together New Zealand convenience retailers and suppliers from all banners and brands for two days of education, networking and business building at The Cloud, Auckland. For more information visit www.candiexpo.co.nz Association Partner

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P: 0800 455 785 | E: exhibition@candiexpo.co.nz

THE FUTURE IS Bright FOR C&I After 28 years of successful expos in Australia, the C&I NZ Expo made its debut in Auckland in September 2019. It was a huge success with incredible support and enthusiasm for the show from the NZ industry.

“We were absolutely blown away by the industry support for the inaugural C&I Expo NZ. The debut expo featured 70 exhibitors, huge foot traffic and over 220 industry professionals attended the Industry Symposium. We are looking forward to bringing the Expo back to Auckland in 2022 even bigger and better!” – Safa de Valois, C&I Commercial Director

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