Giftguide March 2019 - Mothers Day

Page 1

MARCH 2019

for home & lifestyle retailers. Est.1975

Urban Rituelle celebrates

20th

anniversary

Working mums

Combining motherhood and business

Double impact

New brand for mums & daughters Proudly supported by the Australian Gift & Homewares Association - the Voice of the Industry


b.

a. c.

G I F T FA I R B E S T S E L L E R

Moonlit Blossoms

Help your customers find the perfect gift for mum all year round

i.

g.

C O N TA C T Y O U R L O C A L S A L E S R E P O R S H O P O N L I N E


d.

h.

e.

f.

Matching gift box included Moonlit Blossoms Starter Pack $282.64

PACK-MD19

Pack contains: a. Cosmetic Bag Set (x2) b. Mum Verse (x2) c. Moonlit Blossom Mug (x4) d. Treat Fund Change Box (x6) e. Cherish Verse (x2) f. Yankee Candle & Giftbox (x6) g. Little Box of Love Mum (x4)

MD1903 MD1904 MD1908 MD1902 MD1905 MD1907 LBL01

$39.95 RRP $ 9.95 RRP $14.95 RRP $29.95 RRP $ 9.95 RRP $39.99 RRP $14.95 RRP

Other gift ideas for Mum: h. Loving Hearts Mum i. Just for Mum Mini Change Box

LVH05 CBM10

$ 6.95 RRP $19.95 RRP

SPLOSH.COM.AU | SALES@SPLOSH.COM | (07) 3805 4718 |

SPLOSHAUST


for home & lifestyle retailers. Est.1975

Giftguide is published by

THE INTERMEDIA GROUP PTY LTD ABN 94 002 583 682 41 Bridge Rd Glebe NSW 2037 Australia Ph: 02 9660 2113 Fax: 02 9660 4419 MANAGING DIRECTOR: Simon Grover PUBLISHER: Mark Kuban EDITOR: Marion Gerritsen marion@intermedia.com.au NATIONAL ADVERTISING MANAGER: Gabrielle Broodryk gbroodrk@intermedia.com.au SENIOR DESIGNER: Chris Papaspiros PRODUCTION MANAGER: Jacqui Cooper HEAD OF CIRCULATION: Chris Blacklock DISCLAIMER This publication is published by The Intermedia Group Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication. Copyright © 2019 The Intermedia Group Pty Ltd.

4  giftguideonline.com.au

20 30 In this issue

22 in focus combining motherhood with business

8 profile Urban Rituelle celebrates 20 years in business

26 marketing how to use social media to maximise sales

12 visual merchandising fabulous window displays from around the world

28 in-store how to make Mother’s Day your biggest sales opportunity of the year

20 branding new label for mums and daughters

30 products the latest gifts for mum’s special day


contents

12 26 28 08

March 2019  5


81 Tulip Street, Cheltenh t: 03 9581 3666 I f: 03 9583 9321 I e: enquiries


ham, Vic 3192, Australia s@gibsongifts.com.au I www.gibsongifts.com.au


VIEW FROM

the top

By following her dad’s advice, Leanne Haining went from wrapping handmade soaps with raffia and gift tags at home on the kitchen table to having distribution in more than 1,000 retail stores around Australia.

8  giftguideonline.com.au


profile

T

here are many things to admire about Urban Rituelle co-founder, Leanne Haining, but if you had to pick one thing it has to be her work ethic. Working all five days on the trade

fair stand and giving birth three days later is not something many people would be able let alone willing to do. However, Haining says she had no choice as one of her staff members resigned when she was eight months pregnant, on Christmas Eve, and she literally had no time to find a replacement before her first baby Leilani was born. “I was even invoicing trade fair orders up until the day before I went into labour!” she adds. This was back in 2005, six years after launching to trade at the Sydney Reed Gift Fair. Fast forward to 2019 and Urban Rituelle is celebrating 20 years in the industry.

“Our first products were handmade soaps and we soon realised that each week, our customers were returning to experience our new fragrances.”

March 2019  9


profile

“Urban Rituelle emerged from an inner city artisan

“Our first products were handmade soaps and

market in Glebe, after Scott and I met travelling

we soon realised that each week, our customers

in southern Turkey. Our experiences travelling

were returning to our stand to experience

restored an appreciation of life’s simple pleasures

our new fragrances and try something new.

and filled us with the inspiration to create a unique

They were creating their own unique weekly

range of bath, body and home fragrance products

rituals, bringing simple pleasure into their lives

that enhance and celebrate every day rituals.

through fragrance.”

CLICK

10  giftguideonline.com.au

+ TO READ MORE


U

u

M MU

u

U


ALLY BALLY BEE

BABYLON TRADING

Mother’s Day These retailers know how to celebrate Mother’s Day in style.

CATCHING FIREFLIES

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FLOWER COUTURE

LIVING ART STUDIO


visual merchandising

BANNERAMA

CALLADOODLES

MAGPIES NEST

FREEDOM AUSTRALIA

March 2019  13




visual merchandising

MARMALADE MERINGUE

MOVING MANNEQUINS

OCCASIONS FLORIST

REASONS TO BE CHEERFUL

16  giftguideonline.com.au


Mother’s Day gifts for the eco-conscious mum info@importants.com.au | 02 9516 1496 www.importants.com.au


visual merchandising

PERFECT BUNCH

OUR HANDMADE COLLECTIVE

THE GIFT BOUTIQUE

RUPANYUP LIVING

18  giftguideonline.com.au


eco-inspired oil diffusers & essential oils ellia.com.au

ellia@homedics.com.au

•

03 8765 6500


ingredient

THE ESSENTIAL

As a mother of three Gemma Crowe knew her brand needed to be about family and fun to make that connection with her audience.

20  giftguideonline.com.au

A

sa

local fashion craze: matching

shopaholic

mother and daughter swimmer.

teenage girl, Gemma

“When I relaunched Infamous Swim and

Crowe had no idea the impact

introduced the Mini Swim

her eye for design would have.

range, I just did not expect

Fast forward to 2019 and she is

the response I got,” she says.

now the founder of emerging

“My Instagram blew up,

swimwear label, Infamous Swim.

practically overnight.”

Crowe has hit a niche market

The instant success of

and is responsible for the latest

Infamous Mini Swim is a


branding

testament to the potential of small brands to make it big in Australia’s current retail environment. With almost 50,000 followers on Instagram, Crowe is on the right path. “Infamous Swim has a different attitude to swimwear. The Mini Swim range is all about family, enjoyment and feeling comfortable in your own skin. That’s what people love.” CLICK

+ TO READ MORE March 2019  21


my success THE SECRET OF

Giftguide chats to 5 inspirational women about combining motherhood and running a successful business.

Lisa Carrick, Enjoy Lighting

business fit around my desire to be the before

What does the ideal Mother’s Day look

school mum, the after school mum, the p and

like for you?

f committee mum, the fundraiser mum, the

You know, at the risk of sounding corny, every

enthusiastic spectator all day Saturday mum, the

day has moments when it’s like Mother’s Day

washing and folding queen, the try new recipe

for me. I’m so grateful for the beautiful soul who

mum, the snuggle on the couch mum, as these

chose me to be his mother.

little windows into my child’s life make my long

As a working mum I really I try to make the

CLICK 22  giftguideonline.com.au

weeks worthwhile.

+ TO READ MORE


in focus

Helen Armstrong, Apsley & Co What does the ideal Mother’s Day look like for you? Ideal Mother’s Day for me is all about

Paula Opfer, Axis Toys

spending the day with family of course. A

What does the ideal Mother’s Day look

cup of tea in my favourite bone china cup in

like for you?

bed, followed by breakfast with my partner.

I think that image has changed over the years.

Then off to my 92-year-old mum to take her to

Once to me (before reality hit) she looked

church. She loves having my brother and I go

beautiful and unflustered like some kind of

with her. After church we have lunch together.

supermodel with beautiful children draped

When at home I potter in the kitchen with a

off her but now she looks like a real woman

glass of wine ( I love cooking) to put something

(however you see her) and she’s talking to her

together for the kids when they come for dinner

kids and they’re talking to her and they’re happy.

with our grandson―just a lovely family day.

CLICK

+ TO READ MORE

CLICK

+ TO READ MORE March 2019  23


Kim Good, Import Ants

speak honestly with your children and explain why

What does the ideal Mother’s Day look

you need to do this on this particular occasion,

like for you?

although they might still not be happy with it, they

That’s easy, a bit of a sleep in followed by breakfast

do understand. Obviously the discussion needs

with my daughter in our backyard.

to be age specific but even very young children

Tips for combining motherhood and a

can understand that you can’t be in two places at

successful business?

once. When my daughter was little and I had to do

Honesty. Sometimes you have to prioritise work

this I would set a date to be just with her that gave

over family and I have always found that if you

us something we could both look forward to.

CLICK 24  giftguideonline.com.au

+ TO READ MORE


in focus

Adele Basheer, Intrinsic

feel-good moments. A sentimental flick that night

What does the ideal Mother’s Day look

rounds out a perfect day!

like for you?

Tips for combining motherhood and a

Jamie’s mum passed away from breast cancer in

successful business?

2013 and we love to begin the day running the

When people ask me what my greatest success is

Mother’s Day Classic alongside our kids. Then we

or what I’m most proud of, the answer is bringing

have a big family celebration for lunch or afternoon

up two wonderful citizens of the world. It’s the

tea with my mum, brother, sister and our families.

most challenging and rewarding job you’ll ever

Everyone pitches in and it’s always filled with

have….good groundwork for business!

CLICK

+ TO READ MORE March 2019  25


g n i r a sh

THANKS FOR

26  giftguideonline.com.au

Social media is a cost-effective way to promote your Mother’s Day ranges and events, adding a fun and entertaining element to your marketing campaign.


marketing

A

fter Christmas,

Social media is a great platform to make some

Mother’s Day is one of

noise about special events in-store, great gift

the most popular occasions

packs for mums or anything else that you’re doing

that people around the world

specifically for Mother’s Day.

celebrate and a great opportunity for retailers to

We look at different ways you can use this popular platform to maximise your sales.

boost their profits. CLICK

+ TO READ MORE

March 2019  27


28  giftguideonline.com.au


instore

Just go with it Mother’s Day is a great opportunity to boost your profits with targeted campaigns, additional services and amazing window displays. We look at 6 ways to help maximise your sales.

1 Just for mum

Do the same on your website and even social

Make it as easy as possible for customers to find

media. If you’re promoting special packages

gifts for Mother’s Day. Create a special section

or events, make sure it is visible on the

in store with clear signage and display, so when

web as soon as customers land on your

they enter the store they know exactly where

homepage, highlighting all the special deals

to look!

and offers.

CLICK

+ TO READ MORE March 2019  29


1 2 A selection of gifts for Mother’s Day

3

4 1. Moonlit Blossoms cosmetic bag set, wholesales for $13.07. Splosh, 07 3805 4718, sales@splosh.com.au, www.splosh.com.au, facebook.com/sploshaust, instagram.com/splosh 2. Thank You, Mum notebook, wholesales for $13.50. Compendium Australia, 1300 304 569, sales@compendium.com.au, www.compendium.com.au 3. Gibson Gifts Two Hearts frame, wholesales for $8.95. Gibson Importing Co (Aust), 03 9581 3666, enquiries@gibimp.com.au, www.gibsongifts.com.au 4. Eco Max Brushes Pamper Packs, wholesale from $10.50 to $12.50. Import Ants, 02 9516 1496, info@importants.com.au, importants.com.au, facebook.com/ImportAntsFairTrade, instagram.com/import.ants 30  giftguideonline.com.au


products

1

2

5

3

4

6

1.Me to You heart I love you mum & signature heart and flower, wholesale for $12.25 and $22.70 respectively. Jasnor (Australia), 03 9562 9900, sales@jasnor.com, www.jasnor.com.au, facebook.com/JasnorAUS, instagram.com/JasnorAUS 2. I Am Her notebook, wholesales for $15.50. Compendium Australia, 1300 304 569, sales@compendium.com.au, www.compendium.com.au 3. Equilibrium Charming bookmarks, wholesale for $8.25 each. Gibson Importing Co (Aust), 03 9581 3666, enquiries@gibimp. com.au, www.gibsongifts.com.au 4. Blush Crush Mother’s Day range, wholesales from $4.33 to $51.74. Kelly Lane, 07 5534 6844, enquiries@kellylaneart.com, www.kellylane.com.au, facebook.com/KellyLaneHomewares, instagram.com/kellylanehomewares/ 5. Moonlit Blossoms Mum’s Treat Fund, wholesales for $13.07. Splosh, 07 3805 4718, sales@splosh.com.au, www.splosh.com.au, facebook.com/sploshaust, instagram.com/splosh 6. Ellia Refresh essential oil diffuser, retails for $99.95. HoMedics Australia, 03 8756 6500, david.hudd@homedics.com.au, www.ellia.com.au, facebook.com/ElliaAustralia, instagram.com/ElliaAustralia March 2019  31


2

1

3

6

4

5

1. Mother’s Day collection, wholesale prices start at $11. Compendium Australia, 1300 304 569, sales@compendium.com.au,

www.compendium.com.au 2. Eco Max Brushes Gardener’s Brush & Hemp Soap Saver, wholesale for $4 and $18 respectively. Import Ants, 02 9516 1496, info@importants.com.au, importants.com.au, facebook.com/ImportAntsFairTrade, instagram.com/import. ants 3. Mother’s Day collection, wholesales from $9.08 for trinket dish to $29.99 for teapot. Intrinsic Enterprises, 08 8232 2366, hello@intrinsiconline.com, www.intrinsiconline.com, facebook.com/theintrinsicway, instagram.com/theintrinsicway 4. Nuzzles Pink Flamingo socks, wholesale for $6.80. Gibson Importing Co (Aust), 03 9581 3666, enquiries@gibimp.com.au, www.gibsongifts.com.

au 5. Say What Girl Gear jewellery pouch, wholesales for $13.65. Jasnor (Australia), 03 9562 9900, sales@jasnor.com, www.jasnor.com.au, facebook.com/JasnorAUS, instagram.com/JasnorAUS 6. Mum’s Little Box of Love, wholesales for $6.12. Splosh, 07 3805 4718, sales@splosh.com.au, www.splosh.com.au, facebook.com/sploshaust, instagram.com/splosh 32  giftguideonline.com.au


products

3 1

2

5 6

4 1. Eco Max Brushes coconut palm broom, wholesales for $17. Import Ants, 02 9516 1496, info@importants.com.au,

importants.com.au/, facebook.com/ImportAntsFairTrade/, instagram.com/import.ants 2. Me to You Mum Bear in Bag, wholesales for $9.05. Jasnor (Australia), 03 9562 9900, sales@jasnor.com, www.jasnor.com.au, facebook.com/JasnorAUS, instagram.com/JasnorAUS 3. Say What Off The Clock stemless wine glasses, wholesale for $5.90. Jasnor (Australia), 03 9562 9900, sales@jasnor.com, www.jasnor.com.au, facebook.com/JasnorAUS, instagram.com/JasnorAUS 4. Leonardo Mad Dots mum mug, wholesales for $6.95. Gibson Importing Co (Aust), 03 9581 3666, enquiries@gibimp.com.au, www.gibsongifts.com.au 5. Ellia Gather Essential oil diffuser, retails for $149.95. HoMedics Australia, 03 8756 6500, david.hudd@homedics.com.au, www.ellia.com.au,

facebook.com/ElliaAustralia, instagram.com/ElliaAustralia 6. The English Soap Company Occasion Italian wrapper soap, wholesales for $5.89. Profile Products Australia, 02 9476 4568, sales@profileproducts.com.au, www.profileproducts.com.au, facebook.com/ProfileAustralia, instagram.com/ProfileAustralia March 2019  33


continued from page 10 products with 80 road reps and a warehouse in LA with a large inventory on hand. We had to shut down our US business and manage our stock that was sitting in LA, all while keeping our Australian business operational.” Combining motherhood with a successful business is at times a very difficult situation, says Haining. “I have been racked with mother’s guilt because I am often busy, stressed and not present with my girls and their needs, believe me the juggle is real! “However, I need to be kind to myself and From humble beginnings, Urban Rituelle now

have open and honest conversations with

has established distribution in well over 1,000

my daughters. I talk to them openly and

retail stores throughout Australia, as well as

honestly about our business, our achievements

growing international markets–products used

and struggles. I remind myself that I am

to be stocked in one of the most beautiful retail

a positive role model for them, as I am

stores in the world, Anthroplogie, across the US.

determined, resilient and committed to

However, it wasn’t all smooth sailing when they first tried to crack the US market. “Starting up our US business venture, with two young

success. I believe that they are very proud of our business success. “My mum says don’t get too stressed about

girls in nappies and doing 11 trade fairs a year–

the little things like toys scattered all over the

three in Australia and eight in the US–was a

floor or the girls wanting to wear the same

challenge. We were running two businesses

dress every day when they were little. One day

on different time zones and we also had a very

those toys will be gone and those little girls’

young family who didn’t sleep at night.

dresses won’t fit anymore. Enjoy the moment

“Our exit from the US market was due to the financial crisis. We were distributing our 34  giftguideonline.com.au

you have with your children and don’t be so hard on yourself!”


profile

This belief in herself and the brand they were

For other businesses just starting out in the

building didn’t come naturally for Haining and

industry she adds to look for your unique

she says it took her 20 years to be comfortable

offering, run your own race and don’t worry

promoting Urban Rituelle and their story.

too much about what the competition are

“I understand more than ever that having the right

doing. Make sure you know your numbers. Set

people on your team is crucial and being a strong

targets and report on these KPIs regularly. If

leader is an essential part of running a successful

you identify something is not right, take action

business. Without strong leadership and direction,

and change it quickly.

your team doesn’t have a vision to follow. If I could

“The gift and homewares industry in Australia

change anything, I would have learnt to be a

used to be very small and localised, there were

stronger leader earlier and believed in myself as a

definitely not as many imported products as

leader, in the early days of our business.”

we see today. Now we are playing in a global

March 2019  35


continued from page 35 market and I feel that due to this Australian

“Originally, simple and minimal packaging

design and manufacturing has become

was designed for each product, but now as

incredibly sophisticated. In the gift and

much time is devoted to researching and

homewares industry we are all dealing with

developing packaging design, as our new

intense competition, which means you have to

fragrances and formulations. We are now

constantly work to stand out from the crowd.

heavily invested into the marketing of the brand

“It’s not the smartest or strongest of the

and product, with weekly EDMs being sent to

species who survive, it’s the one most

our national database and daily updates shared

adaptable to change,” emphasises Haining.

on social media.”

Receiving four Best Stand awards from Reed

Does Haining have any last words of wisdom?

Gift Fairs as well as four GALA awards for best

Plenty, she says, while thinking of the lessons

bath, body fragrance, shows Urban Rituelle

learned along the way. “If you change nothing,

has evolved in 20 years to a much loved and

nothing will change. If you want a different

respected brand in the industry.

outcome, you will need to have the courage to

“We began our business on a trestle table, wrapping our handmade soaps with raffia and

change and do things differently. “I have also learned the importance of

gift tags at home on the kitchen table. [In 1999]

surrounding yourself with people who believe

we launched to retail partners at the Sydney

in you and support you. Your circle should want

Reed Gift Fair and before we knew it had retail

you to win. Your circle should clap the loudest

partners across the entire country.

when you have good news. I have an amazing

“My background in visual merchandising led

support crew, who inspire me every day to

us to design and lovingly build our timber point

achieve great things, to learn new skills and

of sale packages to assist our retail partners with

push me to go outside my comfort zone. When

their instore display, a unique concept in the

we openly share learnings and experiences with

industry at the time. Over the early years of our

each other we can all grow and learn to be a

business development we listened carefully to

better version of ourselves.

our customers and designed products to meet their needs. 36  giftguideonline.com.au

“And last but not least, where focus goes energy flows!”


profile

Leanne Haining’s visual merchandising tips 1. Tell a visual story with your merchandising,

amazing and your business and staff will be

make sure your products are placed above

remembered as going above and beyond.

waist level in your store in a prominent

They might even add the product onto their

position and that all products are clean and

purchase, in this sale, or the next time they

beautifully presented. No-one will buy bath,

are in your store.

body or home fragrance products if they look

3. Burn our candles in your store, your

dirty and dusty, or have price stickers placed

customers will walk in and smell the amazing

on the front of the boxes. We love helping our

fragrance, inspiring them to want to discover

customers with their merchandising and are

more about the brand and your offering.

always happy to send photos for inspiration.

4. Talk to your staff, share the Urban Rituelle

2. Have clean visually appealing testers

story with them, tell them about the people

placed alongside our products and

and the product. If you share our story with

encourage your staff to offer these for your

them, they will in turn feel comfortable talking

customers to try. Have a hand cream tester

to your customers about the product and the

ready at the counter and offer this to all

brand. We are so much more than a candle

customers to try while they are finalising

company, we create rituals that make people

their purchase. They will walk away smelling

feel good!

BACK TO CONTENTS

March 2019  37


feature

continued from page 21 get the perfect combination– someone who is able to connect with her audience and provide what they really want. Infamous Swim taps into another digitally driven trend, body positivity, with the brand showcasing models in a range of sizes. This commitment is a taste of the ‘mum magic’ which Infamous Swim runs on. Like the best kind of mum, this brand is realistic and yet glamorous, down to earth and yet fun. Perhaps this is why Infamous Swim has taken off, making waves in the online shopping world. “My designs are feminine, fun and comfortable. We don’t The idea of matching mother and daughter

believe in one-season wear–

swimwear is innovative, value-adding and just

what mum has time for that? We want our

quirky enough. Buyers are falling in love, with mums

swimwear to last. Bold patterns, flattering cuts

across the country jumping on this new trend.

and high quality materials define the Mini Swim

Crowe’s tenacity and design skills are a force to be reckoned with. Combine this with her own experience as a mother of three and you 38  giftguideonline.com.au

range,” explains Crowe. Many little girls grow up dreaming about becoming a fashion designer. It’s an alluring


branding

career for any style-loving girl. Yet, most

There will be plenty of brands competing for

of these dreams do not come true. In an

attention in the ever-changing retail market.

overcrowded retail market, you have to

But, it will be brands such as Infamous Swim

earn your place in the spotlight. Crowe and

who truly make a splash this year. Gemma

Infamous Swim have defied the odds–the

and her playful concept will go far, offering a

unique idea of matching mother and daughter

unique experience and ultimately transforming

outfits has given her a voice in this noisy

how women buy swimwear.

marketplace and the brand is thriving.

“I never would have dreamed this would

“I just want Australian mums to enjoy the fun

happen to my little business,” she enthuses.

bits of motherhood. If putting on a great pair

Not so little anymore, Infamous Swimwear is

of swimmers and getting a matching pair for

worth keeping an eye on.

their little one helps that, I’m doing something right,” says Crowe when asked what her dream for the business is. In the business sphere, it is rare that genuine passion and innovative creativity combine. It is this winning combination which has shot Infamous Swim and its new Mini Swim range into rising stardom. Upon scrolling through the Infamous Swim Instagram feed, you can’t help but notice the enthusiasm behind the brand. Crowe’s enthusiasm is infectious and her audience has caught it. With hundreds comments on the photos such as ‘What a gorgeous range!’ and ‘Totally in love!’, it’s no wonder this business is growing in popularity. BACK TO CONTENTS

March 2019  39


continued from page 22 When we told Ethan about our record trade fair in Sydney, his response was, “wow mum, that’s a great PB!” Tip #3: Try to eat one meal together every day. You learn so much at the dinner table. What are your best-sellers for Mother’s Day? Our new Enjoy LUX Signature Collection that But the ideal one day that we celebrate? Well

launched at the recent trade fair will no doubt

I’d love French champagne for breakfast in

be our best-seller. Arriving in stores mid-April,

bed, fresh prawns from the local trawler, sliced

this patented 3D wick design is like nothing

avocado and breadsticks with the immediate

the world has ever seen and has turned the

family for lunch, a card game mid-afternoon

flameless candle market on its head. Our record

and early evening drinks on the deck then a

trade fair, where we sold three times more than

barbecue with my immediate and extended

our best ever trade fair in our first 10 years is

family. Surrounded by candles, flameless

testament to that.

of course!

What is the one piece of advice that

3 tips for combining motherhood and a

your mum gave you that you still

successful business?

follow today?

Tip #1: Time management is key. Allocate time for family and time for work. Sometimes it’s not always possible when working across international time zones, but I consciously try to be purposeful and present when spending time with family, as time with them is far too precious. Tip #2: Create a culture of celebration. Involve the family in your successes, as a family business does impact the whole family, in one way or another. 40  giftguideonline.com.au


in focus

Never give up. Where there’s a will, there’s a

light of a retail store so there’s no need to try to

way. And do unto others as you would want

create a dark corner―these babies are bright!

done to yourself. Be kind, kindness is your

Early feedback from some retailers who have

best asset.

had samples to display in store is the customers

3 Mother’s Day visual merchandising

love them.

tips for retailers? Tip #1: Our candles look best when turned on and in situ, so inspire the customer with how they can use our candles at home. Tip # 2: The best retailers for us are the ones that upsell and use our candles as part of the package, for example, in a lantern, a large cluster on a tray. Tip # 3: And keep a remote control handy, even in your pocket, so you can have some fun by turning the candles on and off to grab the customer’s attention. Luckily our new Enjoy LUX Collection glows brightly in the brightest BACK TO CONTENTS

March 2019  41


continued from page 23 - Apsley & Co

continued from page 23 - Axis Toys

Tips for combining motherhood and a

3 tips for combining motherhood and a

successful business?

successful business?

Plan, plan and plan! I have only had step

1. You need to be organised so you can juggle

children so I haven’t had some of the

and function effectively with whatever hat you’re

challenges others have.

wearing at that moment. 2. You need to remain calm as you’re the only

What are your best-sellers for Mother’s Day?

one that actually listens in the family and if you’re

The products that are really popular around this

working with boys.

time include Abode Aroma Crystal, Scented

3. You need to make yourself available so whether

Space White Lily diffuser and Vesuvius candles.

you’re at work or being a mother you’re there!

What is the one piece of advice mum

What are your best-sellers for Mother’s Day?

gave you that you still follow today?

Our most popular items are the ColourAway

Treat others the way you would like to be treated.

aprons. They have been around for a little while

Mother’s Day visual merchandising

but are still very much in demand.

tips for retailers?

What is the one piece of advice that your

Plan a colour theme and then group items

mum gave you that you still follow today?

within that colour palette together and always

Don’t bite your tongue you might get

add some flowers!

blood poisoning! 3 Mother’s Day visual merchandising tips for retailers? Keep it real, clean and fresh lines. Make it reflect what they would like to see for themselves at home.

42  giftguideonline.com.au

BACK TO CONTENTS


in focus

continued from page 24 - Import Ants Leave work at work would be my other tip. Even if you are working from home, set a start time and an end time. Like most businesses Import Ants started at home. It took me some time to learn this. With a new business you are so excited by every order that it is hard not to keep looking at the emails, but you do need separation from work and home. So don’t do a load of washing while you are working and don’t look at work when you have finished for the day. What are your best-sellers for Mother’s Day? Our Eco Max Brushes have a range of body brushes that are a perfect gift for Mother’s Day. Body brushing is a few minutes for a busy mother to take time out to care for herself and the gentle act of brushing helps to release stress. We have this year created these beautiful pamper packs that combine a body brush with natural soaps and

helped by a little joint humour. Laughter really is

cleansing oils in a plant based Sinamay bag.

the best medicine.

What is the one piece of advice that

Mother’s Day visual merchandising

your mum gave you that you still

tips for retailers?

follow today?

Don’t over clutter you displays with too many

Don’t take yourself too seriously. Mum could

different options and work in triangles. Think of

always see the funny side of things and taught

a simple pyramid with its triangular shape which

me that it helps to laugh at yourself rather than

draws the eye from the edges upward towards the

beat yourself up over your mistakes. It’s amazing

top. Displays without a structure tend to leave the eye

how many mother child situations can be

to wander and not hold the viewer’s attention. BACK TO CONTENTS

March 2019  43


continued from page 25 • Make time for your kids on their time. One

money, frustration, lack of time, etc. Their

of the benefits of working for yourself is

values are developing in their early years, so

getting to choose where you put your time

know the message you want them to carry

and energy. When our kids were little, being

through life.

involved in school activities―reading, events

What are your best-sellers for Mother’s Day?

and committees–was really important to them.

Intrinsic mugs and tea-for-ones are always a

After school was our sacred time with park

winner, and this year I’m predicting our newly

visits, dance and music lessons, sport and

introduced mum hand cream and mum pens

homework. Jamie and I would work during

will be on the best-sellers list.

school hours and when the kids wound down

What is the one piece of advice that

for the night, we’d get back to Intrinsic.

your mum gave you that you still

• Accept that you’ll never have full balance.

follow today?

When you’re in the growing phase (does it

My mother lived by example and taught me that

ever stop?) business can be all consuming.

I could do anything if I put my mind to it.

My kids developed a strategy where they’d

Mother’s Day visual merchandising tips

ask ‘mum, do I have your full attention’? Then

for retailers?

I could either stop what I was doing or tell

Create an impact with the power of plenty

them I needed to get through what I was

and colour blocking. To make it easy for our

working on.

retailers, Intrinsic has created a stunning display

• Involve your kids by giving them jobs and

sign with a beautiful mum quote as part of our

tasks in the business. Our kids used to earn all

Mother’s Day package, which coordinates with

their pocket money by making our mini Magic

our mum range plus our companion gifts for

Moments cards when they were younger. It

add on sales such as stationery, scarves, travel

taught them the value of money, a good work

and accessories.

ethic and contribution. • Be mindful of your self-talk and what you’re

Make it effortless for customers (and staff) by having a few items pre-gift wrapped–sons,

projecting–particularly through the rough

husbands and busy women particularly love

periods. Kids pick up on negative talk around

anything that makes life easier.

44  giftguideonline.com.au


in focus

Comment Boxwrong pic, goes with import ants

BACK TO CONTENTS

March 2019  45


continued from page 27

Make it insta-worthy

Pin it

There are two ways you can make Instagram and

Create a special Mother’s Day board on your

Facebook work for you during Mother’s Day

Pinterest page. You can keep it simple and

promotions. You can take beautiful images of

showcase the products you are selling for

the products on offer for this special day and

Mother’s Day. These can be organised into

share them with your followers, or if you have

categories or colours, for example, or you can

a special event organised share a video of the

change the theme each day in the week leading

preparations to get people excited about it. Alternatively you can ask your followers to send in pics of their mums and create a competition around it. For example, they can win a Mother’s Day gift pack which encourages people to enter while at the same time you can promote the specials you have in your store. 46  giftguideonline.com.au


marketing

up to Mother’s Day. You can also make it more

great for short quips or anecdotes about mum.

interactive and invite customers to participate

On day one you can offer prizes for the best

into creating a Mother’s Day board featuring

tweet about mum, the next day you can pick

gifts they made themselves in previous years or

the best Instagram photo of mum. The day after

gifts they received that come with a great story.

that you can award the best post about mum on

This way you create a buzz around your store

Facebook and you keep going until Mother’s Day.

and make sure you’re top of mind when they are

I have an idea

looking for a gift this Mother’s Day or any other

In the lead-up to Mother’s Day create daily

special occasion that might come up.

lists of gifts. If you are offering a wide variety of

Give it away

products you can publish a list each day with a

People love giveaways! If you have multiple social

different theme. Make sure you use all your social

media platforms you can tailor your contests to

media platforms such as Facebook, Instagram

these sites. For example, Snapchat and Facebook

and Pinterest to give you as much exposure as

are perfect for posting photos and videos, while

possible―people that are on Facebook might

Instagram is all about beautiful images. Twitter is

not be on Instagram and vice versa.

BACK TO CONTENTS

March 2019  47


continued from page 29

2 Now you see me

3 Be social

Window displays are a great way to draw

Social media is such a great platform to create

attention to a special occasion such as Mother’s

excitement around a special event without

Day. They will make (potential) customers

breaking the bank. Beautiful images of what you

want to walk into the store to check out your

have on offer will work well on Instagram, while

merchandise. Don’t start too early though as

creating a Mother’s Day board on Pinterest will

you could lose the momentum too soon, and if

give you an opportunity to share gift ideas, tips

you can, change your visual merchandising as

and other things that relate to Mother’s Day.

often as possible to keep it fresh and attract new customers to your store.

48  giftguideonline.com.au

Facebook is great for running competitions as you can include videos and get your customers


instore

excited about what’s to come. Creating a buzz

marketing ploy. People like getting things for

about something very special that you have

‘free’. The good thing is, they can either gift

coming up will always get people’s interest.

it as a present or keep it for themselves, and

4 Wrap it up

retailers will be able to get rid of some slow

One of the advantages of a bricks and mortar

moving stock―it’s a win win for all!

store is you can offer additional services such as

6 I’ve got something to tell you

gift wrapping. If customers have the choice out

Let all your loyal customers know about any

of a few retailers, offering something extra might

great offers you are running for Mother’s Day

persuade them to choose your store.

with a targeted email campaign. Start well in

Considering that many customers do their

advance and send out reminders, however,

shopping at the last minute, a service like free

make sure you don’t bombard them–it might

gift wrapping will be just what you need to get

have the opposite effect.

them across and into your store!

Also, decide on the message you want to

5 Oh goodie!

bring across. It needs to be clear what you’re

Offering a free goodie bag when customers

promoting so when it comes time to buy a gift

spend over a certain amount of dollars is a great

they will think of your store first.

BACK TO CONTENTS

March 2019  49


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