INSTYLE January-February 2020

The Magazine for the Hairdressing Professional

January/February 2020

2020 EDU BONUS EDUCATION MAGAZINE

TECH TALK A DECADE OF INNOVATION

Just one look

GO BEYOND

SOFT TEXTURES I FUTURE GLAM I BOLD SPORT WATCH NOW

GO BEYOND GREAT HAIR COLOR Hair color that turns heads. Extraordinary brilliance and shine. From incredible new shades in Topchic @Elumenated Shades to pure creativity with Elumen and Elumen Play – you can expect more than just ordinary hair color from Goldwell.

GO BEYOND

#GOGOLDWELL TO FIND OUT MORE CALL 1300 135 722 OR VISIT GOLDWELL.COM.AU

INSPIRING CONSCIOUS BEAUTY

WE BELIEVE ALL IN ONE: SUSTAINABLE • ORGANIC • VEGAN & ECO-FRIENDLY TEKNIA is a natural, vegan haircare brand using stimulating fragrances that generate true beauty rituals and experiences.

Offering 9 haircare lines for all hair types that include shampoos, conditioners, oils and treatments, TEKNIA is effective in caring for your hair.

Committed to a sustainable world, we minimise our environmental impact through production processes, reusable packaging and the choice of raw materials.

We think sustainably. We believe in inspiration and the flow into conscious beauty.

WATCH NOW

@lakmecolour #lakmecolour Exclusively distributed by Haircare Australia_1300 437 436_haircareaust.com

WATCH NOW

LIGHTER AND FASTER

New ghd helios professional hairdryer with lightweight, brushless motor creates a powerful airflow travelling at 120km/h to drastically speed up blow-dry time*. #ghdhelios #queenoftheblowdry

For more information, contact your ghd area manager or phone 1300 443 424. *consumer testing vs. regular hairdryer

INEDIT

34 PUBLISHED BY BHA MEDIA ABN 23142047943 41 Bridge Road, Glebe NSW 2037 Ph: 02 9660 2113 Fax: 02 9660 4419 INTERMEDIA MANAGING DIRECTOR Simon Grover EDITOR Cameron Pine cameron@intermedia.com.au ONLINE & DEPUTY EDITOR Shannon Guss sgaitz@intermedia.com.au BEAUTY EDITOR AND JOURNALIST Sarah Mourtos smourtos@intermedia.com.au CONTRIBUTORS Michelle Ruzzene Jo Burgess Alan Austin Smith Kyra Sproule NATIONAL ADVERTISING MANAGER Joanne Cowan jcowan@intermedia.com.au PRODUCTION MANAGER Jacqui Cooper GROUP ART DIRECTOR Sanja Spuzanic SUBSCRIPTIONS subscriptions@intermedia.com.au ANNUAL SUBSCRIPTION INSTYLE is published six times a year SUBSCRIPTION PRICES (Australia Rates) 1yr (6 issues) for $75.00 (inc GST) 2yrs (12 issues) for $120.0 (inc GST) 3yrs (18 issues) for $157.50 (inc GST) Please make cheques payable to; BHA MEDIA PO BOX 55, Glebe NSW 2037 Ph: 1800 651 422 Fax: 02 9660 4419 Circulation: 14,000

This publication is published by BHA MEDIA Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication.

Copyright© 2020 - BHA MEDIA.

FROM THE EDITOR

D

o we ever really need a resolution or do we just need to find where our confidence lies and ensure we nurture this daily to achieve our best?

With every new year we either consciously or subconsciously reflect on some of our past experiences that have influenced who we are. This year marks a higher level of significance as we not only begin a new year, but a new decade – the minute you decide you want better for yourself, the minute the universe starts to shift in your favour, thanks to a healthy dose of positive intention. Whether we embrace it or not, we’ve experienced an excessive amount of change the last 10 years.

I personally am not one for new year’s resolutions or ‘new year new you’ promises but what I do find incredibly humbling is to look back at where we’ve come in the last decade, in the salon industry in particular, through technology and social, the changes are significant. Innovation has made a lot of processes simpler, but it’s also added stress and anxiety in some ways – finding the balance to ensure all elements are working in harmony and not against you is the most valuable commodity of 2020. To put it simply software has changed how we communicate and social has changed what we see.

10 years ago we saw the birth of Instagram, a platform that has made businesses flourish, people famous and the highlight reel trigger an even deeper level of social pressure (or anxiety in some cases), but it’s the advantages for business that by far outweigh any of these drawbacks if used correctly and collaboratively.

The beginning of a new year is always a great time to check your tribe around you and make sure you have a culture that works in harmony with you, your home life, business, social, lifestyle – it’s all connected to your level of intention. You might be ‘happy enough’ but does it really feel like you are doing your best self? It’s scary how often when we pose s this question how many people realize they really aren’t fulfilled.

From cutting out things in 2019 that didn’t serve you and also trying to avoid overpromising that you’ll achieve your best year yet, it’s all about looking and feeling better than the previous and not squeezing more from the same cup. All promises aside its not a realistic way to look at the year unless you make drastic changes to your business and home life. Within a culture of constantly up-skilling and a general desire to always be better than we currently are, have we forgotten to love what we’ve got? I’ve noticed a few posts lately from some leaders in our industry trying to gain a better level of balance for 2020 before the crazy sets in, even though for many it already has. Our education book this year (bonus with this issue) proves also that education has evolved to become a merge of online and offline mediums. We must always remember that we do what we do because we love it -we complain when we feel drained, but it’s our daily practice that keeps us topped up. It's saying yes to new opportunity that gets us out of our heads and catapults us into new opportunity. Do the new and don’t repeat the old, would be my advice.

If your tribe isn’t right, change it, if your home doesn’t feel like home, mix it up, and if you feel like you’re getting away from yourself already slow it down and focus on the most important touchpoints – easier said than done right!?

We live in a much more empowered world, where opinions fly and information gets lost in translation. However together we now make a strong declaration about the issues that mean the most to us: sustainability, inclusivity, diversity, innovation and creativity. Five words that are my go to's for the year ahead – where the clash of issues and so many aspects of our lives lead to a more sustainable mindset in every aspect of the way we live.

A late Robin Williams quote I’ve always loved reminds me of the toll it can take when we aren’t surrounded what we love; “I used to think that the worst thing in life was to end up alone. It’s not.

The worst thing in life is to end up with people who make you feel alone.”

The only way we can ensure success in the new decade of 2020 is to surround ourselves with the people that make us who we are, who make us better and live with positive intention daily. Even if this concept makes a difference to just one person reading this, or even reminds usto check in more often – the year is already bright. All the best!

Cameron Pine, Editor

@instylehairmag www.twitter.com/styleicons_aust www.facebook.com/INSTYLEstyleicons

INSTYLE 9

Melbourne Convention & Exhibition Centre

6 - 8 June 2020 hairexpo.com.au

Hair: Dee Parker Attwood. Photography: Andrew O’Toole. Make-up Artist: Kylie O’Toole

CONTENTS ON THE COVER 52

66 68

INconference Phorest Salon Owners Summit Dublin Goldwell Global Creative Awards Session Go Beyond by Goldwell

REGULARS 12 80 81 82 88 89 99 100 101 102 103 104 105

Upfront Industry Happenings The Edit Trish Spessa The Edit Jaye Edwards INhair New Products My Way Anthony Nader My Way Ash Croker INbeauty Beauty News INbeauty Deep Detox INbeauty Daily Detox x Glow Getters INsalon Tools and Accessories INbusiness Plan With Your Best Clients INbusiness Roar Into 2020 INbusiness Future Facing

ONSTAGE 20 22 26 28 30 34 36 40 41 42 44 46 48

Hair Expo 2020 O&M Auckland KhairPep Franck Provost 2019 Artistic Awards BIBA Next Level L’Oréal Australia Beauty For All 2019 British Hairdressing Awards Schwarzkopf Professional X Celeste Barber Intercoiffure Perth Gala Real Talk 2020 O&M Adelaide 30 Years of Oscar Oscar Salons Redken Artist Connection

68

FEATURES 50 56 58 59 60 62 63 64 65 76

78 90 91 92 94 95 96 97 98

ghd helios Artégo Colour Launches Elite Body Contouring Lakmé Teknia Bobs by Akin Konizi Crazy Color Amanda’s House of Hair X Natulique Styling Session Hair Boutique X Joico BaBylissPRO GXT Graphite Titanium iQ Perfetto Hair Dryer by Gama Professional Love Lakmé Marie Nahas Salon Q&A with Haircare Australia General Manager Paul Woods Razor Dolls Salon Donna Sheridan Salon Blush’in Bold by Comfortel INdesign Kim’s Retreat Space Salon Furniture Elite hair and Beauty X Actyva

36 40

20 97

UPFRONT

Industry Happenings

VIEW THE 2019 BRITISH HAIRDRESSER OF THE YEAR COLLECTION THE WINNERS OF the 2019 British Hairdressing Awards have been announced and Robert Eaton has recieved the illustrious title of 2019 British Hairdresser of the Year! Robert’s collection showcased pairs of models as phased through various colour tones, with inspiring and audacious hair cuts and styles to match.

Together with his team, photographer Richard Miles, makeup artist Lucy Flower, fashion stylist Clare Frith, as well as Isobel and Russell Eaton, Robert created wild curls, boldly shaped afros, intriguing short crops, aspirational bobs – one in green that stands out as a hero look -, and long hair looks and undercuts. A feature image in gripping red explores long straight hair, with unique textural elements, while diversity was a consistent throughout the collection.

With sixteen models presented to the judges, it's no wonder this eclectic, technically-savvy and creative collection won the awards’ highest honour.

12 INSTYLE

HAIR AID TEAM UP WITH COMFORTEL TO FIGHT POVERTY HAIR AID AND Comfortel have joined together on a very noble mission, working together to teach students in poverty how to cut hair as an important opportunity to change their lives.

Hair Aid was founded by Selina Tomasich in late 2008, dreamed up in the back streets of Manila. The ingenious philanthropic endeavour recruits volunteer hairdressers to travel around the globe and teach the valuable skill of hairdressing to those in poverty.

“We have a team of volunteer hairdressers, or our 'Hair Aid family', who travel to poverty areas of Philippines, Indonesia, Cambodia, Thailand and Vietnam to work directly with people living on the street, slum communities, or with ladies rescued from the sex trade and prostitution gang,” Selina said.

“All volunteers teach a five-day hair cutting course, which gives the skill to cut five basic haircuts. This skill can then be used to start a micro business and create an income to support themselves and their family.”

The new partnership with Comfortel helps in this endeavour, supporting Hair Aid by providing scissor kits for trainees. These kits give students a pair of scissors, comb and sectioning clips in a handy carry case. www.hairaid.org.au

SHOWPONY PROFESSIONAL APPOINT NEW GENERAL MANAGER WELCOME ANNE-MAREE MASON to the dynamic title of General Manager for Australian based hair extensions brand Showpony Professional. Anne-Maree brings over two decades of leading hair and beauty experience, making her an important asset to this evergrowing brand.

“I am a fan of the Showpony Professional brand having personally experienced the product and value what this brand stands for. I am extremely committed to supporting the connection between our innovative products, creating service opportunities for our network of amazing salons, and, ultimately our end users,” Anne-Maree said.

Anne-Maree will work closely with the brand’s founder, Stephanie Mason, who started the company eleven years ago and has seen it leap through professional victories since.

“I am thrilled to welcome Ann-Maree Mason to the Showpony brand,” Stephanie shared. “Our company is currently in a phase of tremendous domestic and international growth. I believe Ann-Maree’s proven track record across areas of business development, customer service and revenue management, will ensure that our business’s strategic priorities remain steadfast.” www.showponyaus.com

TRIBE SALONS OPEN FOURTH NATURALLY BASED SPACE TRIBE SALONS HAS debuted its fourth space, another salon based on its principles of natural and holistic hair, as constructed in the newly revamped Castle Towers shopping centre. The salon chain prioritises ethical and natural brands, ensuring it has a point of difference in the products used, ritualistic experiences and the entire approach to sustainability, partnering with Aveda to do so.

This new space allows the salon chain to expand further across Sydney’s North West, with locations in Chatswood, Chastwood Chase and Manly.

“Castle Towers is one of the busiest centres in Sydney. Statistics show huge population growth in the region and this has been supported with the new Sydney Metro, which now has a station at Castle Towers. There wasn’t a premium offering in the centre and I felt my brand would be a good fit,” said Luke Smart, the salon brand’s owner and director. “Our exclusive use of environmentally sustainable, socially responsible Aveda products reflects our motivation to care for the world we live in. All of our hair products are essentially damage free, to both our clients and the environment”. www.tribelifestyle.com.au

FOIL ME RAISE $31,000 FOR BREAST CANCER AWARENESS THROUGHOUT OCTOBER 2019, Australian foil company Foil Me partnered with the National Breast Cancer Foundation (NBCF) as a corporate partner, raising $31,000 with their Pink October and Wise Up in Pink campaigns. With the help of the hairdressing community, the brand raised the mammoth amount for breast cancer research, exceeding its goal of $25,000 and raising almost $20,000 more than in 2018!

The brand collaborated with 250 salons and businesses that got involved across Australia, amounting to 91 donations (and counting) to the Foil Me NBCF link.

Foil Me sold 4,000 units from its BCR collection and donated $4,000 from the business.

“We were absolutely thrilled with the movement really picking up momentum and were so impressed to see so many salons and businesses joining our initiative and supporting both Foil Me and the NBCF to bring in a great fundraising result,” Foil Me co-owner and Creative Director, Emily Ciardiello said. “Since mid-August, we were encouraging the hairdressing community to join us in our Wise Up in PINK and Pink October campaign, raising awareness and funds for such a worthwhile cause; one that is close to our hearts and many of our clients/colleagues in the hairdressing industry.” www.foilmefoils.com INSTYLE 13

UPFRONT L’ORÉAL AUSTRALIA PARTNERS WITH SUSTAINABLE SALONS ACROSS NATIONAL ACADEMIES

TICKETS ARE ON SALE FOR THE 2020 INTERNATIONAL HAIRDRESSING AWARDS THE INTERNATIONAL HAIRDRESSING Awards is back for its sophomore outing in 2020. Tickets are on sale now, so grab yours to watch our Aussie representatives (Lisa Polini, nominated in the Best International Women’s category, and Dee Parker Attwood, in the category of Best International Avant Garde Collection), as they battle for these esteemed titles against massive international competition in Madrid.

The awards will take place on February 16, 2020, and will include an alluring hair fashion show, the glamorous purple carpet and a Hollywood-style awards ceremony.

At the 2018 awards, the inimitable Angelo Seminara was named as the first ever International Hairdresser of the Year. With huge growth in applications and a successful first stint under their belt, the 2020 event looks to be another must-see battle between international industry titans from around the globe. www.ihawards.com

BOX HILL INSTITUTE DEBUTS SCREEN AND MEDIA HAIR AND MAKEUP COURSE IF YOU’RE LOOKING to be on-set in film, TV and stage, working your hair and makeup skills to perfection to help a production come to life, Box Hill Institute in Melbourne has launched the ideal course for you.

After graduation, students of the all-new Diploma of Screen and Media will secure a variety of important skills to offer them these opportunities in a glamorous field.

“The course is offered in our creative CBD hub and will teach make-up and hairdressing to create complete looks to brief,” said Box Hill Institute’s head of hair and beauty, Ruth Browne. “Anyone wishing to break into this field will be fully equipped by our course, which will cover special effects, prosthetics, photography, hair and wigs.”

The skills taught will include film day and evening make up, wounds and injuries, historical make up and facial hair. The course will ensure students are ready to work on the faces and tresses of newsreaders, on-air talent, fantasy characters and more. www.boxhill.edu.au 14 INSTYLE

THE L’ORÉAL GROUP in Australia pioneers a number of sectors across the hair and beauty industry, and sustainability is of course one of them, as built through their environmental and sustainability program, titled Sharing Beauty With All. The L’Oréal Professional Products Division (PPD) is therefore partnering with Sustainable Salons across their national academies, in the pursuit of a better planet and carbon footprint.

The company will be introducing the Sustainable Salons program across their five Australian academies, starting with Melbourne, before the other academies follow in early 2020. The different waste stream bins are now located on level 6 in the Melbourne academy, with each waste stream headed to a purposeful destination.

“We know the industry can’t thrive without its supply chain, so we believe it’s crucial that corporate organisations and manufacturers are invested in finding better solutions to minimise our impact on the planet and our communities,” said Sustainable Salon founders Paul Frasca and Ewelina Soroko. “To have L’Oréal Australia actively take a stand towards a brighter future with us is a hugely positive step forward, and we’re really excited to welcome them to the sustainable family!” www.sustainablesalons.org

SHORTCUTS SALON SOFTWARE CELEBRATES 25 YEARS SHORTCUTS SOFTWARE CELEBRATED a huge milestone in December 2019, marking 25 years in business at a party with staff, clients and industry friends at their Brisbane office. For the occasion, the party offered 90s touches (think a locally-sourced grazing table, tropical slushie cocktails, and a 90s throwback playlist), in a setting that overlooked the city’s West End. Overall, an intimate, relaxed atmosphere honoured the savvy company in style.

As a hero feature, a museum wall showcased a timeline of memorabilia and original marketing material dating back to Shortcuts origin in 1994, in the time of floppy discs and OTT 90s haircuts. It even featured photos from the early days of the company’s inception, featuring many staff members who are still with the Shortcuts family today.

Co-founder Jo Burgess rounded out the night with an inspiring speech worthy of the 25-year milestone. She thanked clients and staff alike, for making the company everything it is today, as the brand celebrated their many achievements with their company family. www.shortcuts.com.au

ULTIMATE STYLING CONTROL

Featuring bespoke Areoprecis™ technology, combining internal aerodynamics and a contoured nozzle to concentrate the powerful airflow, the ghd helios delivers precise styling control. #ghdhelios #queenoftheblowdry

For more information, contact your ghd area manager or phone 1300 443 424.

UPFRONT

MOROCCANOIL TO STYLE AUSTRALIAN EUROVISION AUSTRALIA’S NATIONAL EUROVISION is coming to the Gold Coast and Liz Tieu, head of the hair and makeup department for the show, has partnered with Moroccanoil to create illustrious looks for all performers, back-up performers, bands and guest artists. Liz boasts experience in the competition’s backstage scene since 2016, where she was the hair and makeup artist for Dami Im. “The thing I love about ‘Eurovision – Australia Decides’ is that it’s one big collaboration between the artists, the creative director, the lighting, staging, choreography and wardrobe teams, as well as our hair and makeup team,” Liz said. “For me the show is all about diversity and celebrating that. It’s an extravaganza of lights, sequins, great vocals, big hair and lots of divas – in a good way!

This year’s show will include acts from IOTA, Diana Rouvas, Vanessa Amorosi, Casey Donovan, Jack Vidgen, Montaigne, Jaguar Jonze, Didirri, Jordan-Ravi and First Nations artist Mitch Tambo.

ITALIAN BRAND LISAP DEBUTS DYNAMIC HAIR CARE AND COLOUR LAUNCHES BRING A LITTLE Italian luxe into your 2020, with European brand Lisap and its range of care and colour launches to elevate your current salon offering. The savvy products care about the planet and also gain true results, making use of modern technology for eco-conscious and effective 21st century products.

A hero technology in the Lisap portfolio is the LK OPC, or Oil Protection Complex, made from a special blend of argan and passion flower oils. The complex allows for radiance hydration and nourishment in the hair, as Ecocert certified natural products that help the hair in an organic way.

Environmental care is paramount to Lisap, and the complex ensures 70 per cent less ammonia, with uniform results, 100 per cent grey coverage and ease of application. The ingredients are vegan, never tested on animals and the brand boasts over 90 per cent naturally derived ingredients.

The product ranges extend from colour to care, all with this natural, cruelty free mentality leading the way. Let this Italian brand become your new 2020 obsession!

Diapason Cosmetic Milano (DCM) 1300 154 727

16 INSTYLE

“It’s all about variety this year and I’m super excited to create a personalised look for each and every artist,” Liz said. “All the artists already have their own unique look, so my job is to accentuate what looks best for them on stage. I’ll be careful to stay true to their personality but also to take things up a notch to an international level, because the winner of this contest will represent Australia at the Eurovision Song Contest 2020, to be held in Rotterdam.”

Liz’s processes sees her take notes on each performer, communicate with them about their style and create the ideal aesthetic to elevate their on stage persona. Mororccanoil is another essential partner within this agenda.

“I was super excited when Morocanoil was announced as the Presenting Partner of the Eurovision Song Contest for the next five years,” Liz said. “It was a natural progression for them to come on board in Australia as our event partner for ‘Eurovision – Australia Decides’. The partnership with our show and Eurovision Song Contest builds on the brand’s success as a celebrity and fashion industry favourite, and having Morocanoil hairstylists along with my experienced team of makeup artists, will be a wonderful collaboration this year.”

Liz points to the brand’s Mending Infusion and iconic hero Treatment to prep the hair, while the Dry Texture Spray and Luminous Hairspray are great tools for styling and finishing the hair. www.haircareaust.com

SMOOTHER, SHINIER RESULTS

Advanced ionic technology ensures 3x more hair alignment* for visibly smoother results** with 30% more shine**. #ghdhelios #queenoftheblowdry

For more information, contact your ghd area manager or phone 1300 443 424. *consumer testing vs. regular hairdryer **vs naturally dried hair

UPFRONT

REDKEN AND FOIL ME EMBARK ON PARTNERSHIP

DAVID JONES DEBUTS BEGINNING OF ELIZABETH STREET FLAGSHIP LOCATION

INTERNATIONAL HAIR CONGLOMERATE Redken has teamed up with South Australia’s own Foil Me on a mission to create a must-have game-changing set of foils. The foils are specifically designed for Redken’s PH Flash Lift Bonder, with exclusive alloy, microns and matte black coating that makes it truly unique and follows on from Foil Me’s ethos of creating fun, original, quality foils.

“The Redken x Foil Me foils provide a convenient, clean, easy and fuss-free alternative to tediously shaping and ripping your own foils,” said Redken Artist Marie Cain.

“They are an absolute game-changer with their grip technology and are aesthetically pleasing to the eye with their unique, matte black finishing. The foils are my go-to for lightening, and are particularly perfect when paired with Redken’s PH Flash Lift Bonder!”

As of November 1, the Redken X Foil Me foils are available. www.redken.com.au or www.foilme.com.au

DAVID JONES HAS unveiled the first step of its new luxury location, a flagship retail destination in the heart of Sydney’s city. The franchise opened up the ground floor Luxury Beauty and Designer Accessory space with counters from premium beauty brands such as Chanel, Tom Ford Beauty, YSL, Dior, Giorgio Armani and Guerlain, as well as designer accessories.

“The opening of Ground Floor today is an exciting milestone in the redevelopment of the Elizabeth Street Flagship. Beautiful product and amazing experience is at the heart of our offering and our new luxury beauty and designer accessories floor is an exceptional example of this at a scale previously unseen in Australia. We believe the David Jones Elizabeth Street Ground Floor is an embodiment of David Jones’ original mission: ‘to sell the best and most exclusive goods’ and we look forward to sharing this new floor with our customers,” said David Jones CEO, Ian Moir.

At its completion in April 2020, David Jones Elizabeth Street will be a 12-floor flagship store for local and international brands.

MIG TRAINING OFFERS HAIR EDUCATION TO DISADVANTAGED TEENS

L’ORÉAL PROFESSIONNEL NAME SMARTBOND X CERRONE COMPETITION CONGRATULATIONS TO TWO very lucky winners in the L’Oréal Professionnel SMARTBOND X Cerrone competition, which has awarded a hairdresser and client with opulent prizes for the second year in a row. Every hairdresser and client using the SMARTBOND service through August to October went into the draw in the competition, with the hope of winning a once in a lifetime experience in Sydney.

Well done to Tori Rogers of Lady Marmalade VIC and the client Ella Huehne. These winners have received a trip for two to Sydney, champagne and lunch at an iconic Sydney restaurant (Bondi Icebergs), a private tour of the Cerrone diamond workshop, as well as an enormous $20,000 worth of diamonds. www.lorealprofessionnel.com.au 18 INSTYLE

SOLVING MULTIPLE PROBLEMS at once, Matters in Gray (MIG) Training is addressing the decline in apprentice completion rates and helping those who require a pathway and opportunity by thinking outside the box. The registered training organisation (RTO) is educating unemployed and disadvantaged youths in hair and giving them a professional purpose.

The institution has just graduated its third intake of newly skilled Salon Assistants in partnership with the YMCA and Skilling Queenslanders for Work (SQW) program, which provides skills development, training and job opportunities to unemployed, disengaged or disadvantaged Queenslanders. This is funded by the Queensland Government and uses targeted skills and education programs to improve industries and individual lives.

The students complete a Certificate II in Salon Assistant, which gives them work-ready qualifications to immediately work in a salon and commence a hairdressing apprenticeship. Five of seven graduates in the recent intake have already gained salon employment, and six of nine graduates from the first half of the year are also thriving in salons.

The program runs for sixteen weeks and includes hairdressing two days a week in a simulated salon whilst completing units of assessment in the Certificate II Salon Assistant qualification. It also includes one day a week in employability skills and one to two days of weekly work experience in a hair salon after important salon and retail training to elevate students to this level. www.migtraining.com.au

DE LORENZO DEBUT NOVA360 SOCIAL IMAGE AWARDS A NEW COMPETITION from De Lorenzo allows you to submit social media images straight from your salon, without the need for expensive professional photographic work. This competition allows hairdressers and barbers with all levels to enter, showing off skills that range from cut to colour, application and finishing. The images will be judged on colour selection, cutting technical skill, styling, overall look and photographic composition.

Choose between three categories – Novacolor, for techniques in application and colour combinations, Novasemi/Novafusion for fun and fashionable tones created playfully and Mens for strong styling in the realm of barbering.

Simply upload your photos to go in with the chance to earn some must have prizes. First place from each category will receive flights, accommodation and a three-day pass to Melbourne Hair Expo 2020, a certificate with their winning image and a trophy. Second place from each category will receive a certificate with their image and a trophy. Third place from each category will receive a certificate with their image.

Entries close on April 30 2020, good luck! www.delorenzo.com.au

O&M SUPPORTS FEMALE HAIRDRESSERS WITH LADIES’ LUNCH O&M FOUNDER JOSE BRYCE SMITH hosted an intimate lunch at Totti’s in Bondi to celebrate the O&M family of women entrepreneurs. Female hairdressers travelled from across the country to raise a glass to the end of another successful year. In attendance were salon owners such as Ash Croker from The Salon by Ash Croker, Carly Elliott-Steele from Elliot Steele Hair, and Susie Dimov from Kundalini Salon.

A large topic of conversation was women in business, and moreover, the lack of them. Only 22 per cent of companies hold female CEOs. On the other hand, 70 per cent of salons are owned by women, and Jose champions this fact.

“Women are the natural multi-taskers of the world and it’s so great to see more women opening businesses. We have so much to share with each other and I love learning from these ladies. It’s no accident that they are all successful, look fabulous, manage families and enjoy life and I feel honoured that I get the chance to find out how they live,” Jose said. www.originalmineral.com.au

INSTYLE 19

ONSTAGE

Dee Parker Attwood, Tabatha Coffey and Danny Pato

2019 Hair Expo Award Winners

2020 AMBITION SCISSORS AT THE READY! THE HAIR EXPO AWARDS 2020 ENTRIES ARE NOW OPEN, SO IT’S TIME TO PUT YOUR MOST ARTISTIC, TECHNICALLY SAVVY OR BUSINESS MINDED FOOT FORWARD TO POSSIBLY SEE YOUR NAME UP IN LIGHTS AND SERIOUSLY CATAPULT YOUR CAREER. AFTER A STELLAR 2019 showcase, the Hair Expo Awards are back for the turn of the decade and some things are changing in the – officially open – entry process. The most notable being that you can now upload collections online! No more wasted trees or costly trips to the printers are needed as the time laborious task of printing and posting collections has been abolished. It’s oh-so 2020, don’t you think?

There are four simple steps to enter. Find a category that best suits you and check the rules that apply. Categories include, but are not limited to; Apprentice Student of the Year, Best Salon Design and Men’s Cutter and Stylist of the Year. The extensive range honours salons, educators, new and established hairdressers, creative pursuits, colour, style and more. Australian and New Zealand Hairdresser of the Year awards remain the pinnacle of the event’s honours.

Sharon Blain

WATCH NOW Richard Kavanagh

Keep in mind some of 2020’s changes as you enter. For example, if you’re looking for the Session Stylist of the Year, it’s had a name change. You can now find it under the new title of Master Stylist of the Year.

After you have picked your category or categories (if you’re feeling daring), familiarise yourself with the general rules and regulations. Have a thorough read but the major rules include; having worked predominantly in the Australian or New Zealand hairdressing and related industries for the past 12 months, and submitting work that is your own.

Register yourself and then the fourth, final, and arguably the most fun step begins; shoot your collection. Your submissions will be judged by a panel of international judges from all parts of the world.

Hair Expo is a great opportunity to express your creativity, stretch your skills and potentially change the course of your career. Dee Parker Attwood from Wieselmann Salon won the 2019 Australian Hairdresser of the Year for her ambitious and technically brilliant collection.

“I’m really happy that this is the collection that got me to this incredible position. I’m so proud and thankful to be here,” said Dee after her win.

Entries close Wednesday 1 April 2020, 5PM AEDT (Sydney, Australia time), and it’s early enough in 2020 to make this an official resolution. Test yourself and your career may experience the incredible rewards that come with competition – selfimprovement, work you can be proud of, experience and maybe even a trophy!

Good luck!

For more information visit www.hairexpoaustralia.com

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ONSTAGE

Jose Bryce Smith (O&M founder) Ash Croker and Cameron Pine

EYE ON AUCKLAND FROM CONTENT CREATION TO THE BASICS OF CONNECTION ORIGINAL&MINERAL HIT SOME OF NEW ZEALAND’S COOLEST SALONS TO IMPART SKILLS AND A CULTURE OF A CLEAN SALON COMMUNITY, SHARING STORIES AND THE LOVE FOR 0&M IN AN ENGAGING AND COLLECTIVE ENVIRONMENT, WRITES CAMERON PINE. HAVING MORE THAN doubled salon business from 2018 to 2019, Original&Mineral is on a significant trajectory, since having pioneered Clean Colour Technology (CCT) almost 7 years ago, founder Jose Bryce Smith says salons are more than ever taking note that hair colour is a health choice and a salon that is ammonia, PPD and resorcinol free is a desire that appeals to any customer whether by choice or by default.

“Health is the only wealth we have, no matter our success if we don’t have health we don’t have anything and this is what drives the Original&Mineral brand,” said Jose.

“New Zealand is an important country for Original&Mineral, with some of the best salons in the country in our tribe,” she said.

Being stocked in some of New Zealand’s best salons and with a new distributor in partnership, Morph distribution, the purpose of the creative team that hit Auckland on November 24 and 25 was to hold a colour and styling workshop at top New Zealand salon Ryder, as well as engage over an intimate lunch with their leading New Zealand salon network.

“It was exciting to have our editorial ambassador Brad Mullins and our COR colour ambassador Ash Croker to meet the New Zealand network and share their creativity,” Jose said.

“The biggest thing for me personally is the connections I get. I love to meet hairdressers and to hear about their wellness journey and secrets to success,” Jose said.

Brad and Ash Croker took to the industry leading surrounds of Auckland salon Ryder, for a workshop that enlightened staff from both Ryder and Fabrik salon with a deeper insight into the advancement of Original&Mineral technology and proven techniques from colour to care and finishing.

Together Ash and Brad elevated both the hearts and minds of what it is that drives them in the industry and keeps them fresh from a technical perspective.

22 INSTYLE

Brad Mullins

Owners of Fabrik, Jamie Dryden and Greg Murrell (Ryder salon owner) often share education and motivate each other’s salon despite the hour plus drive from Auckland to Hamilton separating their salon, the energy of transparency that lies within the heartfelt Original&Mineral brand has New Zealand as perhaps it’s greatest advocacy.

“The vibe of being in New Zealand and collaborating with Brad was a fun experience for me. We shared some of our signature looks, I focused on my freehand signature technique and I shared my love for Restore,” Ash said.

“In addition to my glossing tips and trips I loved the enthusiasm and energy from the salon staff wanting to learn more. Their energy was so welcoming, I can’t wait to go back,” Ash said.

“Through some styling and finishing tips they may not have seen before and pushing the limits of what we can achieve with Original&Mineral products as well as allow them to go home with some new tips on finishing hair,” Brad said. How to take the best pictures and capture the light also came into play – looking for salon fun with results and social media in the process.

Over a significant 15 year journey and a culture of complete honesty, Jose has continued to persist above many challenges, including both several disaster stories with her first and second generations of Original&Mineral colour, staff that didn’t have her

back and everything in between. She has always stayed true to the core values of the brand.

The real networking opportunity came in the form of a lunch where salon owners came together courtesy of Original&Mineral and Julie from Morph distribution – an exclusive by the water soiree at Auckland’s harbour precinct with guests enjoying a completely private dining experience elevated high above the water with food and catering from Ebisu restaurant’s kitchen.

Showing a recap of Original&Mineral over the last 12 months, an insight into the people that make the brand what it is and an early look into some 2020 new product developments Jose spoke of her recent new sense of freedom with Original&Mineral, since buying out her initial start-up investors and welcoming a new investor that is empowering Jose to continue to lead the brand in a stronger direction for 2020.

“I believe it’s our mistakes that make us who we are. We learn from the mistakes and they form some of the biggest successes.

After having a difficult few years where my CEO thought I was incapable of running the company and a challenging list of learning curves the brand has grown incredibly in the last 12 months and we will continue this growth into 2020,” Jose said.

An extremely humble leader that never forgets those who helped or the nuances along the way, Jose is genuinely blessed to have a loyal team with an assistant who started the brand with her 15 years ago still remaining. Like any new business Jose admits, it took years before Original&Mineral could even pay her a wage.

“I’m now very excited that Julie is looking after us in New Zealand and to the rest of the team I thank you for all of your support – especially the salons, some of you who are here today, who stuck by us, with all the challenges when we were air freighting product across to you,” Jose said.

“The brand is growing everywhere around the world. There is success but there is always more learning first.

Thinking I could take chemicals out of

hair colour and it could perform just like ammonia based hair colour was probably quite a large feat when I first started working on the reception of a hair salon 20 years ago. It has certainly been a very long journey to now,” she said. From reds that weren’t quite performing how they should to colours that weren’t covering grey – the end result now is one of accomplishment and persistence.

Following the lunch the next day Jose and Original&Mineral’s community manager Andrew Brown paid a visit to some of new Zealand’s other cool kids of the salon world. This included ASC salon, Stephen Marr, Commune salon and more.

It wouldn’t be an Original&Mineral trip without a heavy dose of laughs, with Jose and the crew privileged enough to share a seaside estate together (with private beach access, stunning views and a DNA as eclectic as the Original&Mineral army itself) coming together in a community environment is what Jose says makes both the Original&Mineral brand and the relationships between staff and salons something that remains very special to the hairdressing industry. Just like COR colour, it really is the balance that forms the core of the brand.

Since taking a team to New York Fashion Week in September and sharing a multi-level home in New York’s prestigious West Village, the brand is known for a culture of Originals that no doubt more of us want to be a part of.

With dinners turning into open minded discussions about some of the next products and ideas to come, the heart of Original&Mineral remains inclusive and collaborative.

Ultimately for the Original&Mineral team and the greater industry, the New Zealand trip reinforced the belief that it’s still cool to do hair, especially in New Zealand, but most of all, that to be an Original is to be a connected human being with the right people by your side.

There’s only one Original.

For more information visit www.originalmineral.com.au

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ONSTAGE

PEP IN YOUR STEP SCIENTIFIC RESEARCH BEAUTY COMPANY RESPONSIBLE FOR THE REVOLUTIONARY KHAIRPEP HAIR TREATMENT HIT SYDNEY AND MELBOURNE RECENTLY, OFFICIALLY LAUNCHING THEIR LEADING INNOVATIONS AND INSIGHTS TO AUSTRALIAN HAIRDRESSERS, WRITES CAMERON PINE. AQUIS DIRECTORS SUVEEN AND Britta Sahib have a passion for beauty beyond the cosmetic surface, developing a company of market firsts that hallmark them as true industry innovators.

With a background in the technology space across automation platforms, Suveen believes that science plays an integral role when it comes to hair transformation.

Made in the USA and available in Australia through Luxury Beauty Concepts, Aquis has reinvented the salon and spa experience for professionals in the hair and beauty space with both KhairPep and Aquis salon and spa towels. Via two intimate events in November for leading hairdressers and salon owners committed to the science of simultaneous business growth and hair transformation, Suveen and Britta told their story and elevated the mindsets of hair lovers in the process – from understanding a peptide to acknowledging old damage creating habits, the walls came down.

“We were overwhelmed with the number of products in the market and wanted to ensure our point of entry into hair wasn’t about creating another shampoo and conditioner. The world doesn’t need another shampoo and conditioner,” Suveen said.

Experiencing significant salon growth in Australia in 2018 since first releasing the revolutionary KhairPep, salons have been rapidly jumping on board to stock the leave-in peptide treatment for damaged hair – clinically proven to resurrect the various adverse effects of damage.

26 INSTYLE

The technology is anchored by KhairPep’s patented K18Peptide™ – a revolutionary peptide that can penetrate the hair cortex and permanently repair the hair’s disulfide bonds. But to truly understand the benefits, coming together in an intimate yet collaborative environment for Luxury Beauty Concepts was key, with many salons becoming avid ambassadors for the brand since understanding a more medical approach to hair, the product has hit more than 170 salons in Australia.

The peptide is formulated to shuttle amino acids into the inner structure of the hair. The unique amino-acid chain bonds with the hair protein, repairing the broken disulhide bonds and reattaching the hair fibre. This ensures hair strength, elasticity, shine, manageability and health. A leave-in hair masque, leave-in serum and leave-in masque treatment program hero the range, with easy to use packs of three creating a great retail incentive for salons wanting to offer clients a solution, not only with an insalon treatment but for a treatment on the go.

“There’s very little haircare in the haircare industry, it’s mostly hair makeup and what we people need is to protect and keep hair strong during those aggressors so you have a healthy base. Stylists and colourists must think about haircare the same way they think about healthy skin. Research into this peptide goes back as far as 2006,” Suveen said.

In-line with industry demand for damage protection at any cost and Aquis’ mission to create truly unique products, Aquis towels

67%

OF PARTICIPANTS are an industry first, utilising a technology known in high-end ski clothing to provide superior drying performance over any other salon towel.

Aquis towels are the result of Aquitex ultra-fine water wicking technology that prevents water damage, cuts drying time in half and minimizes frizz, friction, breakage and colour fade. This brings to the fore the fact that a traditional cotton towel is also actually a key cause of hair damage, wasted energy on drying time in the salon and doesn’t hold as much water – just to name a few.

“We worked with a lab to find a better solution to a cotton towel – something that would dry 50 per cent faster with no

IN A CLINICALLY SUPERVISED TRIAL

EXPERIENCED A POSITIVE RESULT

Saveen and Britta Sahib

loops and less friction. Water has a huge adverse effect on hair,” Suveen said.

“You see more broken hair in the shower than any other time – it’s stripping, its high pH, the list goes on,” he said.

By working with the biology of hair and helping professionals and consumers to better understand how to protect it, there are several applications in the salon that can be adjusted by using the serum and masque both prior and post colour. For example, changing towels and recommending a real maintenance changing retail solution is just the beginning. When the customers start to roll back in saying the salon ‘has changed their life’ the true power of this peptide is better understood. Having a suitable application anywhere, the peptide can instantly repair extremely damaged hair – smooth it backstage before the ultimate show, it can easily be a session kit staple as well as an insalon and take home.

There are so many applications and demystifying discoveries just by tapping into the high level of knowledge Suveen and his wife Britta and the Aquis team possess, but a true passion for giving back lies within the company’s culture – helping those less fortunate wherever they can through homeless initiatives and charitable causes. Less maintenance and complicated formulas but more revenue for the salon. Isn’t that what we all want?

Aquis has turned around the industry, not just in the salon, but by simplifying the take-home experience for everyone.

The modern-day hair hacks? Perhaps yes, but the reality is that this dynamic duo turns the 100-year-old shampoo formula completely on its head.

The dynamic couple is well on the path to building a global brand. Having raised over $11M in financing during the past four years, It’s time to trust the innovators.

INNO V

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ONSTAGE Colourist of the Year: Maxime Dumet, Mosman Salon

Avant-Garde of the Year: Aurore Lopez, Macquarie Centre Salon

Team of the Year: Melbourne CBD Salon

PARISIAN PARTY

THE FRENCH ARE KNOWN FOR THEIR UNDERSTATED ELEGANCE, BUT WHEN IT COMES TO PARTYING, THEY ARE ANYTHING BUT. THE FRANCK PROVOST TEAM WERE IN COMPLETE CELEBRATION MODE AT THE ANNUAL CHRISTMAS PARTY AND 2019 ARTISTIC AWARDS CEREMONY, WRITES MICHELLE RUZZENE.

GUESTS FROM ALL over Australia frocked up and headed to the awards night held on November 17 at Rydges Sydney Central rooftop. Drinks and nibbles were served while each guest was given the opportunity to vote to select the winner of the Public Choice Category. Entertainment included a fun phot-booth complete with props as well as an interactive video station.

General manger Raphael Veron kicked off the night with a heartfelt opening speech while Head of Education and Talent Management Virginie Gayssot kept the crowd in high spirits with her lively speeches and stage krumping.

The winners, selected from a prestigious jury comprised of Mr Franck Provost himself, multi-award winner and PIIQ founder Richard Kavanagh, avant-garde hairdresser Carolyn Gahan, INSTYLE editor Cameron Pine and education manager for L’Oréal Professionnel Dana Pinto, were then announced to much cheering and applauding.

Melbourne CBD Salon, Coup De Coeur and Team winner

THE LIST OF WINNERS ON THE NIGHT WAS: HAIRDRESSER OF THE YEAR: Amy Barton, Sydney CBD Salon COLOURIST OF THE YEAR: Maxime Dumet, Mosman Salon MEN’S HAIRDRESSER OF THE YEAR: Emma Sudan, Bondi Beach Salon PEOPLE’S CHOICE OF THE YEAR: Alize Micard, Sydney CBD Salon AVANT-GARDE OF THE YEAR: Aurore Lopez, Macquarie Centre Salon APPRENTICE OF THE YEAR: Brooklyn Van Hoven, Rozelle Salon TEAM OF THE YEAR: Melbourne CBD Salon COUP DE COEUR OF THE YEAR: Team Melbourne CBD Salon

28 INSTYLE

Aurore Lopez, Avant Garde winner

ONSTAGE

Richard Kavanagh

The winners received some amazing prizes which included a mentoring session with Richard Kavanagh, Paula Hibbard or Carolyn Gahan, an exclusive photoshoot with Ben Scott, access to Sharon Blain’s Hair Artists’ Hub, education prizes from L’Oréal Professionnel, package prizes from Kérastase Paris, Platinum Plus Stylers from ghd, Food Hampers from Fine French Food and vouchers to dine at Four Frogs Creperie.

Following the announcement of the winners, the party really kicked off with partygoers busting some serious moves on the dancefloor before kicking on the after party.

For more information visit www.franckprovost.com.au

People’s Choice of the Year: Alize Micard, Sydney CBD Salon

Men’s Hairdresser of the Year: Emma Sudan, Bondi Beach Salon

Hairdresser of the Year: Amy Barton, Sydney CBD Salon

INSTYLE 29

ONSTAGE

Master Colour Winner

Biba Styling Winner

NEXT LEVEL FOR THE LAST FIVE YEARS, BIBA SALONS AND ACADEMY HAS INVESTED IN A FRESH TALENT COMPETITION, APTLY NAMED NEXT LEVEL. ON NOVEMBER 17 THE INTRINSICALLY CREATIVE PLATFORM CONTINUED TO RAISE THE BAR OF HAIRDRESSING COMPETITIONS IN AUSTRALIA WITH A NO BOUNDARIES APPROACH UNIQUE TO THE HEARTFELT BIBA BRAND, WRITES CAMERON PINE. MAKING IT TRULY unique in the realm of hairdressing industry competitions BIBA Next Level is like no other hairdressing competition in Australia. You only need to witness the standard of free form work first hand to see why the energy and emotion in the room is what keeps our industry alive. Free to enter, to the surprise of many, considering the investment BIBA significant into the annual platform, entrants are merely required to make a gold coin donation to EDVOS when they registered their model on the competition day, with friends and spectators also showing their support by spilling out into the street to show their support.

Held at the Fitzroy campus not only entrants, but many wanting to help celebrate the sheer standard of work put their hands in their pockets to support their peers and ultimately the greater community. The chosen charity, Edvos is an organisation set up to combat the effects and prevent domestic violence.

“Next level was designed to create an opportunity for hairdressers and students to be truly creative. Pavlos Divitaris (BIBA founder) has always been interested in competitions believing they’re the backbone of our industry,” said BIBA Education Manager, Lyndall Salmon.

“We don’t have fashion rules and Pavlos always wants to push our industry to the next level, which is why we called it Next Level. It’s about the total look and anything goes,” she said.

Eliminating the anxiety associated with competition work, BIBA’s aim was to keep the door wide open throughout the process by providing mentoring before the competition day and as much support as entrants needed to help their vision become a reality.

Taking the fear out of entering, anyone including other salons that educate staff at BIBA were all welcome to enter.

With Next Level, there really are no boundaries like many major competitions in the industry plagued by strict guidelines and rules and spectrum of work that is limited, the BIBA competition 30 INSTYLE

Full-Time Student Winner

BIBA ACADEMY RTO APPRENTICE AWARD

1st Zoe Lucas of Xiang Hair QV 2nd Amy Degiorgio of Xiang Hair Essendon 3rd Melissa Eisentraut of GIGI Instyle

BIBA ACADEMY FULL-TIME STUDENT AWARD

1st Bianca Covelli 2nd Larissa Forbes 3rd Dizzy Birchmore

BIBA STYLING AWARD (OPEN CATEGORY)

1st Stephanie Yovanche of BIBA Northland 2nd Charlotte Stephenson of The Factory 3rd Cain Ireland of BIBA Clifton Hill

MASTER COLOUR AWARD (OPEN CATEGORY)

1st Emma Harrison of BIBA Hawthorn 2nd Sanja Scher of Chiseled Hair 3rd Alexandra Djuric of The Factory

BARBERING AWARD (OPEN CATEGORY)

1st Baylene Li of Fleet Street Northcote 2nd Ryan Brown of BIBA Gertrude St 3rd Paddy Connor of BIBA Academy

JUNIOR BARBERING WINNER

Danielle Katal Images thanks to Black Note Photography

work is some of the best our industry has seen at a creative level in a long time. As Lyndall put it, “There are no rules when it comes to the total look – you can free the nipple – we want everyone to express themselves,” she said.

Work ranged from a super slick Ken like men’s interpretation which included robotic choreography to match – striking and extremely solid colour work, barbering techniques, self-made costumes, hair pieces, a zipper in the hair, sharp cuts, aweinspiring outfits and loads of textural inspiration. This made it a very difficult task for the judges to choose with the quality of all of the work remarkably elevated. Judges included Sandy Chong from the AHC, Cameron Pine from INSTYLE magazine, Sam Battenally from Masci Hair, Pete Koziell from Chumba, Louisa Salmon from The Bearded Man and Rachel Vitullo from Joey Scandizzo salon.

LUXURY KERATIN

Judged on the total look moreso than just one aspect of hairdressing all work was considered for overall execution, commercial relevance, hair condition, balance and shape, beauty and fashion but most of all creativity. All judges left on a high with the possibility of just what might be in store for the judging process in 2020 but most of all with the affirmation that the hairdressing industry has such a wholehearted leader within BIBA Academy. The process also involved judging live within the academy but also an element of seeing the work on the catwalk in the street.

After a full day of work, feel-good food including a popcorn machine and what many called an ‘epic playlist’ of tunes the energy the spilled from the multiple levels of the Academy and onto

Apprentice Winner

Barbering Winner

SMOOTHING TREATMENT CLASSIC AND NEW NATURAL APPLICATION Junior Barbering Winner

the street is something unique to the world of BIBA and notably, unique to Melbourne, Many remarked that if it were a corporate venue or Sydney event there would be complaints for noise and ‘too many restrictions’ but ultimately is this freedom that remains unique to the BIBA DNA today – a creative standard set by its founders, Paul and Carmel Divitaris. Next level really does refresh everyone’s passion for the industry.

The competition offers an incredibly generous prize pool. The winner from each category will receive a career-boosting trip to London for one week, including return flights, accommodation and course fees at Sassoon Academy in London, with runners up receiving a Dyson Pro professional hairdryer valued at $549.

Following competition day, later in the evening during the awards event held at the Gasometer Hotel in Collingwood, a grungy bar perfect for the announcement of the winners with two levels overlooking the stage, entrants were encouraged to take their model to celebrate the creative energy unique to such a dynamic hairdressing Academy.

“People say I talk too much but I am so passionate about the creativity and the work and what this means to our industry. We must all come together and support each other – there are people in this room that have been with us for a long time and continue to make BIBA what it is. Let’s continue to make a difference to this industry,” Pavlos said.

With the competition being the talk of the town for days after, I personally left feeling incredibly motivated and inspired by such a solid standard of work and such a heartfelt culture that’s unique to BIBA. No doubt, this tried and tested hairdressing brand will continue to take out industry to the next level!

Congratulations to all the winners.

For more information visit www.biba.com.au

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BEAUTY FOR ALL

L’ORÉAL AUSTRALIA PRESENTED AN INIMITABLE BEAUTY EXPERIENCE, SHOWCASING DOZENS OF BRANDS ACROSS A VARIETY OF SECTORS IN THE NAME OF BEAUTY FOR ALL.

SIGNIFYING A MORE connected world of beauty for all, L’Oréal Australia hosted a first-time collaborative showcase of their beauty brands and the technology that has played a key role in the future vision of the world-leading beauty company.

“I’m excited to tell you about our transformation and where we’ve been going in terms of beauty and technology in the last 8 years,” said Guive Balooch, Global Vice President of the L’Oréal technology incubator.

After eight years in the role and 13 years at L’Oréal, with a journey beginning in Silicone Valley, Guive has become addicted to beauty and the elements in which drive consumers to advance their level of contact with beauty, elements which key media became privy to on the December 4 Melbourne showcase.

Presenting the ultimate beauty experience like no other in the Australian market, key media and VIPs reveled in the world of our favourite global beauty brands at the top of their game, all in one room.

With 35 global brands (30 of which are available in Australia) L’Oréal continues to be a world’s leader in beauty.

Guive has spent his time thinking of products and services and how to make technology and consumer trends integrate, taking a lot of inspiration from the health industry and through attending the world’s largest technology trade show many years ago, CES in Las Vegas.

“We needed to design the future of the beauty tech language of our company across the values of technology and sustainability. We have such opportunity for innovation,” Guive said.

Since the launch of their Tech Incubator seven years ago, the L’Oréal group has introduced multiple products led by tech, including the L’Oréal Paris Makeup Genius, Lancôme’s personalised foundation and La Roche-Posay’s UV Patch and Sense.

Guive and his Tech Incubator bridge 34 INSTYLE

cutting-edge technology with the beauty and digital health industry, leading a global team in San Francisco, New York, Paris, and Singapore.

Salon environment is a core part of the L’Oréal experience and they are continuing to work on ways to use technology through app consultation and saving energy.

“Called Gyoza, L’Oréal has designed a shower head to save 80 per cent of water at the backbar of the salon, but the power and salon experience is the same. It’s all part of using beauty to make things much better for the world,’ Guive said. “A showerhead is just one of the many exciting products

we have developed for salons to use less water and less ingredients and plastics."

The ultimate inspiration behind various innovations and the exciting advancements we will see even in the next five years is inspired by the way we live and the desire for a healthier and more beautiful environment.

“I took a lot of inspiration from the health industry, from people have more precise information about themselves for more personalisation – they are all

incredible at using information and data.

These are all great moments for me because I got to create a team that is very forwardfacing about who we are as a beauty tech company,” Guive said.

“You have to start with solving needs that have been difficult to solve in the beauty industry through technology,” he said. “We are all here today for this beauty for all mission. To have beauty for all, we have to have tech, because tech will access consumers all over the world."

L’Oréal also recognises how technology will help minimise their effects and make them a more sustainable company.

“It’s an important time in beauty – there is so much opportunity for innovation, everyone is unique and wants their perfect product and service. What if one day we have devices so accurate we could do things we could never do with our hands?”

Guive said.

“We don’t tell people anymore what they should be using, we work with them to develop products now over time and make them smarter. This is not future this is now and part of our strategy over the next five years,” he said.

The key is to focus on sustainability and waste reduction while not affecting the professional experience.

“We also want to augment the professional to empower them to show them things and allow them to see things that may previously have been invisible.

The professional is at a really cool area when it comes to technology – to give them not just the knowledge but still allow them to be a leader in their field.”

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ONSTAGE

AUSSIE PRIDE AUSTRALIA’S OWN JACKY CHAN DID OUR NATION PROUD, WINNING THE INAUGURAL INTERNATIONAL HONOURS AND BRITAIN’S ILLUSTRIOUS HAIRDRESSING AWARDS, WRITES SHANNON GUSS. ONE OF THE global industry’s night of nights took place on November 25, as the illustrious British Hairdressers Awards were hosted at London’s Grosvenor House to great acclaim. Compered by TV personality Rylan Clark-Neal, alongside HJ’s executive director, Jayne Lewis-Orr and Schwarzkopf Professional’s General Manager, Julian Crane, the night included 1750 industry professionals, who were all there to celebrate and witness the latest

UK hairdressing accolades. Importantly, this year also presented the first ever International Collection of the Year, won by our very own Jacky Chan of Oscar Oscar Chadstone, in Melbourne.

Jacky beat five other international finalists in the category, from parts of the world including the USA, the United Arab Emirates and Canada. His technical and creative work greatly impressed an esteemed judging panel of hairdressing legends, leading national beauty press, and Hall of Fame members, allowing him to accept the award on stage in London.

“Jacky’s recognition is significant as he’s not only made a name for himself in his own country, but this win will introduce him to many as an international hairdressing star,” Jayne said. “His beautiful work captivated the imagination of more than 100 industry judges and he

Jacky Chan

thoroughly deserves the trophy. Warmest congratulations for demonstrating fantastic technical dexterity, and for being such a great ambassador for Australian hairdressing.”

“To win is so unexpected, but I’m over the moon,” Jacky enthused. “Thank you to everyone’s support back at home, especially my Oscar Oscar salon family and my business partner Oscar Cullinan for his years of continued mentoring and support. We’ve had some fantastic success as a company; my partner who is with me tonight was also a finalist in the same category! It’s great to be able to celebrate this achievement with him. I can’t emphasise enough how winning this award is such a wonderful surprise! It feels fantastic.”

36 INSTYLE

Jacky Chan

Jacky was one of 18 talented winners on the night, and the pinnacle award of British Hairdresser of the Year was given to Robert Eaton from Russell Eaton Hair in Leeds. Robert was also honoured on the night by being inducted into the industry’s Hall of Fame.

“I’m absolutely speechless! There are so many people here who have mentored, helped and guided me to where I am now.

I’m so thankful to everyone who voted for my collection! I was overwhelmed to be nominated in the first place, so to win this year is absolutely mind-blowing,” Robert said. “When I first started in the hairdressing industry, my dad gave me a Trevor Sorbie book, and he said, ‘One day this could be you winning those hairdressing awards,’ and now I’ve done it!"

Other winners were announced in specialist and regional categories, as well as the inaugural Trend Image of the Year title, won by Fredrico Patelli from TONI&GUY Victoria.

Other highlights on the night included the evening’s champagne reception, three course dinner, entertainment

by The Hoosiers and, of course, a show-stopping hair fashion presentation from Schwarzkopf Professional, titled ‘Celebration of Colour’. The inspiring show was created by Essential Looks Global Colourist Lesley Jennison, and Schwarzkopf Professional Global Editorial Stylist Tyler Johnston.

Congratulations to all the winners! Find the full list of champions at www.styleicons.com.au

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PROUDLY AUSTRALIAN OWNED

ONSTAGE Blonde is the one service that shows up any imperfection or damage.”

What blonde rules should you never break? break “Your clients really have to sign up for the maintenance and investment. They have to own it. It’s not hard, just very specific products. They need to do home care regime, more than any other colour. They need hair that looks healthy and shiny and amazing.

The most important thing for someone is they to have to understand what comes along with being blonde and commit to that. If they’re spending time and money on the colour, then they have to honour their investment by using the right professional products like the BLONDME range. The BLONDME Mask is my hero product –every blonde should treat their hair twice a week with it. It’s like brushing your teeth. They’ll get more longevity out of it.”

CELESTE

TO CELEBRATE THE LAUNCH OF SCHWARZKOPF PROFESSIONAL’S VERY FIRST NATIONAL BLONDME WEEK, MATT CLEMENTS, SCHWARZKOPF PROFESSIONAL’S INTERNATIONAL COLOUR AMBASSADOR AND CREATIVE DIRECTOR AT THE ASSEMBLY, TURNED COMEDIAN AND INSTAGRAM STAR CELESTE BARBER BLONDE. MATT TELLS US ABOUT THE EPIC, 12 HOUR TRANSFORMATION BELOW AND SHARES HIS HOT TIPS FOR BLONDES.

Tell us about Celeste’s hair ?

“It was all about National BLONDME Week using Schwarzkopf Professional’s customised blonde care range. The whole idea was to literally transform her with a lightening product that is quite strengthening and very gentle. We wanted the ‘wow’ factor; she had longer hair and a lot of older, darker colour. We spent almost 12 hours doing her hair, which was well worth it when you see what it looks like. She looks drop dead gorgeous, like she’s just come from the MET gala.

It’s amplified her personality we all love to watch. She looks twice as famous. I wanted her to really love wearing it after the job. It’s a really healthy glowing warm soft, shandy champagne blonde. It looks like she’s been blonde forever. That’s behind what I wanted to do with her. She looks pretty shcmick.”

40 INSTYLE

What are the benefits of going blonde?

“It’s about suitability and suiting your clients’ lifestyle. Also budget and maintenance. Being blonde is also linked culturally to being a bit more glamorous, blondes have more fun. Strong street feels, a kind of sexiness with the blonde goddess. Blondes are always around – just depends on the tone and the season. Most people, especially in Australia, want to feel sun-kissed and fresh whether that’s 10 foils round the hair line or a full head scalp liner. People just feel brighter.”

What should you consider when choosing the best shade of blonde for a client?

“Proper consultation – you need to have a real one-on-one with a professional.

I want to design something around someone’s personality. From a technical point of view, condition is everything.

Why do you like working with Schwarzkopf Professional?

“It comes down to two prongs – the people that you work with and the products.

When I was younger they were my heroes.

Creatively and from a business point of view it’s been a really great partnership over the years.”

What are the hair trends in colour we are seeing now?

“Certainly a lot of clean blocked blondes.

Also a lot of festival hair, which translates into salons into blondes that are almost a bit blown out, but still healthy. But there are also a lot of pastels and nude blondes – there’s been a big shift in people wanting softer, more natural looks. A lot of copper golds and marigolds.”

For more information visit www.schwarzkopfprofessional.com.au

ONSTAGE

PARTY IN

PERTH

LONG-STANDING INDUSTRY ASSOCIATION INTERCOIFFURE HAS REINSTATED ITS CULTURE OF SHARING WORLD CLASS EDUCATION ON HOME SOIL, WITH A STELLAR GALA NIGHT AND EDUCATION CONGRESS HELD IN PERTH OVER OCTOBER 26 AND 27, WRITES CAMERON PINE.

INTERCOIFFURE HAS ALWAYS stood for a vision of the elite and a unique kinship and collective of creativity in hairdressing – bringing hairdressers and the iconic influence of fashion a little bit closer.

Their Perth’s gala, the largest of its kind in Australia for some time, both reinstated their position and impressed.

At the Sunday night gala, Perth’s Crown Casino was overrun by more than 400 hairdressers and industry advocates, proving Intercoiffure’s unique ability to bring together a celebratory culture of hairdressers and salons from all corners of the industry. The association’s mission is well and truly supported by local, interstate and international guests.

Opening the cocktail event at the illustrious Crown Towers ballroom was a welcome ritual from a native Aboriginal community member Warren Punch playing tribute to the land in which we reside, instilling a culture of respect.

Germany’s Klaus Peter Ochs presented an intergalactic ‘Cyborg’ themed show – futuristic haircuts, geometry, space inspired ‘out of this world’ costumes and laser lights impressed the audience.

With a more colourful and earthy take on hair design and true avant-garde artistry the Swedish Art Team presented ‘Allegro’. Bright colours with an almost ethereal element of ‘wizardry’ – fused hair design with fashion and fantasy.

Lastly the Guillaume Australia team made up of Intercoiffure salons from across the country presented ‘Underwater Wonders’. This was a representation of the extraordinary young talents and

Femme Style Cut, Senior – Runner up – Mat Johnson, MJ Hair, SA Femme Style Cut, Senior – Winner – Mat Johnson, MJ Hair, SA Homme Style Cut, Senior – Runner up – Jennifer Yealland – Dale James & Co, WA Homme Style Cut, Senior – Winner – Mat Johnson, MJ Hair, SA Colour Technical – Junior – Runner up – Oliver Pearson, Hartleys Hairdressing, WA Colour Technical – Junior – Runner up – Jennifer Huppatz, Zak’s Salon, SA Colour Technical – Senior – Runner up – Mat Johnson, MJ Hair, SA Colour Technical – Senior – Winner – Terrina Brown, Zedz, WA Editorial – Junior – Runner Up – Nikita Pearce, Fon Salon, SA Editorial – Junior – Winner – Angela Ghersini, The Maxx, NSW Editorial – Senior – Runner Up – Mat Johnson, MJ Hair, SA Editorial – Senior – Winner – Mat Johnson, MJ Hair, SA Avant Garde – Junior – Runner up – Oliver Pearson, Hartleys Hairdressing, WA Avant Garde – Junior – Winner – Jade Richards, The Salon on the Boulevard, WA Avant Garde – Senior – Runner up – Mat Johnson, MJ Hair, SA Avant Garde – Senior – Winner – Ah Kim Anthony Tan, Art of Hair, NSW Overall Winner – Mat Johnson, MJ Hair, SA

mentorship culture prevalent within the Intercoiffure network.

Guests then partied the night away with DJ JCal. Guests showed off their dance moves and enjoyed an impressive flow of food and drinks from Crown.

The next day began with a two hour cutting workshop from Klaus Peter Ochs and the German Artistic Team. The South African team also presented an impressive array of commercial cuts.

A bunch of prizes and product gifts from sponsors including Wella Professionals, Taylor Weir School of Hairdressing, Sustainable Salons, Australian Institute of Trichology, Hairdreams and Pierrot’s education was also on offer. In addition, a ‘Gossip Girls’ Art Piece painted by famous WA Artist Gavin Pound was auctioned to raise money for the Education for Life Charity. Monday's proceedings also announced the Photographic Competition Winners and images – a key part of the education day – leaving many on a high and primed to share and put their best work forward for the next event.

Intensifying the passion of the young generation and providing a safe place and meeting point for sharing without judgement, Intercoiffure continues to celebrate the core foundation of hairdressing.

Congratulations to the competition’s photographic winners!

For more information visit www.intercoiffure.com.au

INSTYLE 41

ONSTAGE

WATCH NOW

BREAKFAST BANTER REAL TALK IS BACK FOR 2020 AS INSTYLE EXPAND ON THEIR 2019 EVENT AND FACILITATE CONVERSATIONS THAT MATTER AROUND THE COUNTRY. A NEW AGENDA OF A BREAKFAST SERIES IN AUSTRALIA’S MAJOR CITIES AIMS TO ENGAGE THE NATIONAL INDUSTRY AND CONTINUE TO PUSH OUR COMMUNITY FORWARD. 2019 WAS A big year for industry conversations, as INSTYLE gathered a room full of hairdressing professionals in Sydney, for a must-see and diverse agenda necessary for the modern salon owner.

With big names such as industry queens Monique McMahon and Renya Xydis, social media expert James Fitzgerald of Social Media Knowledge, the iconic salon legends and educators at Oscar Oscar and Edwards and Co, Prema’s Francesco Ruggerino, MC and retail expert Terry Hawkins and consultation king Dario Cotroneo of DCI Education, the extensive event covered every facet of the industry. An industry insider panel featuring salon legends like Wendy Gunn, Sharlene Lee, Sheree Knobel and Angela Sassano, as well as a technology panel consisting of Brodie-Lee Tsiknaris, Stevie Vincent, Kristy Hines, Glenn Tucker and Stevie Corthine, were also valuable windows into salon success.

This year, we’re continuing to guide important conversations and teaching moments under the Real Talk banner in a different format. Real Talk will return in the second half of 2020 as a series of breakfasts in Melbourne, Sydney and Brisbane, to reach different corners of the community. Over luxury meals, the events 42 INSTYLE

will congregate top-tier speakers and representatives to continue to propel the industry, educate and talk about what really matters in hairdressing today.

Consider this your official announcement for the must-attend appointment of 2020. Start getting excited for the education, networking and cuisine opportunities heading your way in the new decade, with INSTYLE and Real Talk.

T H E N E W WAV E O F S T Y L I N G C O L L E C T I O N

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O3.HAIR

ONSTAGE

COLLECTIVE ORIGINAL&MINERAL SALONS CAME TOGETHER TO CELEBRATE THE SIGNIFICANT GROWTH IN THE ORIGINAL&MINERAL ADELAIDE SALON NETWORK, WITH ALMOST 60 SALONS IN THE SA CAPITAL ALONE STOCKING THE BRAND. HAIR AND BEAUTY COLLECTIVE CONTINUE TO INSPIRE A FAMILY COMMUNITY IN HAIR TO BE ENVIOUS OF, WRITES CAMERON PINE. HAIR AND BEAUTY Collective transformed the Feather’s Pavilion into a mecca of Original&Mineral culture – transparent, humble and with a hunger for collaboration. More than 40 salons came together for a three course lunch and an Aperol Spritz Bar. With such significant growth in the last 12 months in particular there were a lot of reasons to celebrate.

The vision, courtesy of one of the most passionate hosts in the industry and founder of Hair and Beauty Collective, Phil Taylor, was to simply enjoy some great food, drinks and networking while celebrating a year of significant growth with the presence of Original&Mineral founder and CEO Jose Bryce Smith.

Phil admits a lot of brands try and open up accounts in Adelaide without fully committing to the market from an education point of view. What Original&Mineral has proved is a strong shift towards salons wanting to align with the brand’s value of ‘Hair Colour is a Health Choice’.

“A lot of people like the idea of coming and doing business here, but not a lot of them come and support local business.

We’ve set up an office, a showroom and are committed to education and that’s what makes a difference,” Phil said.

“Facilitating education and offering a smaller more bespoke approach to salons is what’s really working for us and 44 INSTYLE

Original&Mineral. Beyond some of the big major brands Original&Mineral is the only other company in Adelaide being a bit disruptive and having some success."

It’s hard to believe Phil set up Hair and Beauty Collective just three years ago, having had nearly 15 years with industry heavyweight, Haircare Australia, Phil now offers a collective of leading luxury brands including Space Salon Furniture as the exclusive distributor of Maletti in Australia and a newfound total salon hero in Original&Mineral.

Phil has welcomed a lot of big salons in Adelaide to the Original&Mineral fold, with a culture of influence sparking interest and developing a hair community distinctly aligned to the Original&Mineral culture.

Jose greeted guests by telling her story from the development of the first colour to nearly losing her business with a string of colour issues in the last five years which has led her to the immense success of the current range.

“This is the first time we’ve really touched Adelaide, being based in New South Wales and starting in Victoria it’s really incredible to see in such a short amount of time that there are so many lovely people here. I really appreciate that some of the best information I’ve ever received is when hairdressers have reached out with their opinion, really affirming

the fact that Original&Mineral is made for hairdressers by hairdressers,” Jose said.

Phil spoke of the immense sense of gratitude in the room among the SA network. Making note of Garry Prigge’s world class education with the brand and welcoming Evie to the Adelaide team, Phil maximised the opportunity to get up close and personal and form better connections for growth.

“I really feel like everyone in this room has bought into the why O&M. Everyone understands it’s not just simply about selecting a colour and shampoo to use its about knowing what’s in that product where it’s come from and what the implications are for myself, my staff and my clients,” Phil said.

Based on such engagement, 2020 is going to be an exciting year for the brand. With community members like Phil and Jose, O&M and the industry are on track for a healthier, more successful future.

For more information visit www.hairandbeautycollective.com and www.originalmineral.com.au

One Night Stand Tour Excellent Edges are excited to release our tour of A One Night Stand in 2020 Our team of Educators and Ambassadors will guide you through our brand concept and showcase current looks and techniques in hair today.

You will become acquainted with each of our scissors and get to look, feel and try each tool, whilst being educated on all of their individual perks.

You will get to enjoy good food, drinks and laughs and with a bit of luck, you may be able to take one home in a very casual, non-committal way.

Keep your eyes peeled on our website and social channels to find out when we are hitting up a city or town near you!

Our new 2020 trading hours are Monday to Thursday, 8am til 6pm.

We figure you don’t want to see us Fridays, you’re all too busy. So we are going to extend our trading hours on all the other trading days to make it easier for you.

www.excellentedges.com

If you don’t like our new hours, blame this guy. His insta-rants about breaking the system have finally got to us. Email him on igivenoshits@tomwhite.com

ONSTAGE

3-0

IN A MASSIVE MILESTONE FOR AUSTRALIA’S LEADING LUXURY SALON PARTNERSHIP BRAND, OSCAR OSCAR SALONS TOOK TO BRISBANE’S HOWARD SMITH WHARVES FOR A CELEBRATION OF SUPERIOR STATURE, WRITES CAMERON PINE.

WHEN IT COMES to celebrating and relationships there really is no entrepreneur like Oscar Cullinan, and after more than 30 years as an awarded individual hairdresser he is still at the helm of an active culture of salons that have smashed out continued growth over three decades.

Bringing together staff from all 14 salons across Brisbane, Melbourne and the Gold Coast as well as numerous industry guests including some of Oscar’s past, present and longest serving partners and employees, a night to celebrate with a ‘touch of gold’ certainly lived up to its expectations as Brisbane’s riverfront never looked so glam. Next level luxury with an understated empathy, it seems everyone in the room was on brand.

Howard Smith Wharves are a lesson in transformation itself, with the head office team choosing the iconic location to throw a celebration that was as much

46 INSTYLE

about looking forward as looking back on a successful past.

More than 250 guests celebrated the night and raised many a glass for the 220 incredible employees that make up the Oscar Oscar family. Not just awash with the energy and glow of current staff, the room was filled with some past and long-term employees, brand affiliates and personalities that have been part of the Oscar Oscar journey. Whether it be

from now or previously, the mood was set for complete appreciation of a growing salon brand that hasevolved with its ever changing needs. With the first salon opening in 1989 in Brisbane, Oscar Oscar has never shied away from the investment in people, choosing a salon partnership model over a franchise agreement to ensure a profound level of consistency and mentorship among the salon network.

“I know I speak on behalf of all of the salon partners that we couldn’t do what we do without all the incredible work of the team at head office. Coordinating a night like this is also no mean feat so thank you to everyone for your tireless work,” said Head of Development at Oscar Oscar, Lee Cohen.

“Just over two years ago I came on board at Oscar Oscar and I can truly say that everything I have done in the past was truly an apprenticeship for the role I now take. I’m absolutely blessed to be employed by all of the 14 Oscar Oscar salons and most importantly, Oscar,” he said.

Oscar spoke of the client experience and a relentless passion for the industry but also to be prepared for change. “ Just like our clients should be prepared for a world of change when visiting our salons, we too need to adapt to change. Hairdressing has been my passion and my life for over 30 years,” Oscar said.

Withan open minded philosophy of collaboration deeply entrenched into the salon culture, paying respect to everyone in the room is perhaps a hallmark of the brand.

“It’s one thing to have a vision but what you need to make the vision a reality is people and ,Oscar, I have never seen anybody who does it better than you. The

ONSTAGE

incredible belief you place in people makes you the greatest leader I’ve ever met,” Lee said.

Always ensuring the guest experience is elevated, the effort and length guests went to to dress for the celebration was as much about a shared passion and love for the industry as it was about the salon brand. The night of nights pulled influential leaders and entrepreneurs together for one main cause – passion.

Before guests danced into the night, all salon partners took to the stage for collective gratitude from Oscar and Lee and a series of photographs and video content that will go down in the history books.

From the heartfelt address by Oscar Cullinan himself talking about consistency and believing in people when it comes to building a strong brand, most importantly, it was the level of compassion that stood out.

It does make you wonder how a luxury salon brand at the top of their game can reach such an incredible list of achievements while keeping such a consistent level of community spirit. The answer from Oscar is and will continue to be ‘you hire on personality and the right fit with people and the brand will always be strong.’

In an industry where trust plays as an important role as success, Oscar Oscar is well and truly a cult brand that has us covered across national recognition, brand and beyond.

For more information visit www.oscaroscar.com.au

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INSTYLE 47 The information provided is general only and should not be relied upon as advice. No guarantees are provided as to pricing for individual risks. BizCover™ Pty Ltd (ABN 68 127 707 975; AFSL 501769). © 2020 BizCover. BC1410

ONSTAGE

THROUGH THE ARTIST’S EYES HITTING MIAMI’S BEACHFRONT FONTAINEBLEAU HOTEL ON JANUARY 5, REDKEN ARTIST CONNECTION (RAC) IS A BIANNUAL JAM OF MORE THAN 900 OF REDKEN’S GLOBAL ARTIST NETWORK. THIS YEAR REDKEN AUSTRALIAN ARTISTS SHEREE KNOBEL, KRISTY HODGSON AND BEN MARTIN HIT THE STAGE, EACH BRINGING HOME INSPIRATION AND INNOVATION IN ALL ASPECTS OF THE REDKEN BRAND. THEMED ‘WE ARE Redken’, over 1000 stylists, colorists, brand ambassadors, educators, and professional influencers in the hair realm attended the World Wide Redken Artist Connection (WWRAC).

The three-day conference enabled Redken artists to gain an insight into upcoming launches, industry trends, and the latest techniques and social media in order to share and excite Redken users around the world.

Special guest Jamie Sea presented her best practice and Jason Everett gave hot tips on talking to the industry through motion.

Sherri Doss, Redken’s VP Global Education, is the WWRAC leader and the heart and soul of the global education team and lead the event through the inimitable Redken culture.

“We bring together the Redken tribe to launch new products and initiatives. In addition to upskill in facilitation and discipline, the Redken family gets an opportunity to connect,” Doss said.

“Today, salon professionals are looking for various opportunities to perfect their craft and new to Redken Education is a larger focus on personal branding and social media skills. The Redken Artist segmentation was developed 20 years ago and it’s time for us to modernize by creating multiple points of certification, allowing artists to curate their own customizable journey online vs offline.

The needs of today’s stylists have shifted, with clients expecting their salon professional to have an online presence. ” she said.

Truly this training for artists by artists, the agenda is based on requests from the attendees themselves. Kicking off with a quintessentially Redken Grand Opening show featuring international Redken Artists including Australia’s own Redken Artist Ben Martin. It was all about seeing the brand through the artist’s eyes with a deep focus on the craft of hairdressing.

“It’s always a privilege to attend these events and be inspired for the coming year. As educator’s we are always sharing our knowledge and experience, so it’s refreshing to be on the other end and be the learner and refuel our knowledge so to speak,” said Redken Australia National Education Manager Karen Strano.

“Being at WWRAC reminds me why we are educators, we are not here to teach a skill but share knowledge and experiences to help transform lives so all hairdressers can learn better, to earn better, to live our best life,” she said.

Artist training involved upskilling in all digital channels including social media certifications to help ensure they are 48 INSTYLE

What the Australian Artists said: “This was the biggest hands on colour class I have ever attended. 600 colourists in one room meant the energy was insane. It’s one of the many things I love about Redken.

Specifically Redken Artists Lori Zabel and Sean Goddard took centre stage, sharing 4 new techniques that i’m excited to bring back & share with our Australian tribe.”

SHEREE KNOBEL “Time goes so fast when you spend a solid three days with like-minded people, catching up with industry icons, old friends and making new ones too, my heart and brain are full!!

A huge highlight was seeing Ben Martin our local team mate doing Australia proud for opening night on the main stage! Our tribe at Redken are 100 per cent learner focused no matter how big or small the audience is and seeing this at a global level is always mind blowing. It is so important to sit in other Artist’s classrooms to know what it feels like to be a participant and also to also gain more knowledge and experiences to bring home and share with our team, salons and greater tribe.”

KRISTY HODGSON “When you're given an opportunity take it, run with it, embrace it – the highest energy always wins. Let your energy match those around you. It was an electric atmosphere on stage, 700 hairdressers cheering.... in front of your tribe.”

BEN MARTIN

experts in delivering education in all formats. Not only this, but every piece of the connection puzzle ensures Redken Artists are ahead of the curve with product application and brand development.

For more information visit www.redken.com.au

WATCH NOW

� + 61 3 8790 4230

[8) info@natulique.com.au

Q www.natulique.com.au

INFEATURE

LIGHTER, FASTER, MORE PRECISE WELCOME HELIOS, GHD’S LATEST HAIR DRYING TECHNOLOGY FOR A BETTER STYLING EXPERIENCE AND SMOOTHER, SHINIER HAIR, USING THE SCIENTIFIC RESEARCH AND DEVELOPMENT WORTHY OF TECH IN 2020.

P

rofessional styling has a new go-to tool in the new decade, with ghd’s helios hairdryer building on their legacy of innovation in styling tools. Last year’s glide hotbrush was the latest internet breaking sensation; now ghd helios is heating up the industry once again.

Developed by ghd’s leading UK Research and Development lab in Cambridge in conjunction with top physicists, engineers and styling professionals, the ghd helios hairdryer boasts a range of features that gives stylists a high-performing dryer, showcased in ghd’s signature seductive product design.

“The ghd helios is the result of listening to what our professional stylists and consumers want and developing a technology which meets those desires and takes the styling experience to a whole new level,” said Ludovic Dellazzeri, managing director of ghd ANZ. “We could see there was a need for a hairdryer which is both lighter and faster but doesn’t compromise on hair health. Our new ghd helios not only delivers ultra-powerful speed drying and a lighter styling experience, it also leaves the hair smoother and shinier and eliminates frizz and fly-aways.”

50 INSTYLE

WATCH NOW

helios is ergonomically balanced for optimal weight distribution, becoming the professional hairdresser’s new best friend. Don’t let the weight fool you; this hairdryer packs a punch, boasting a light-weight 2200 Watt brushless motor delivering a highly concentrated airflow travelling at 120km, for ultra-powerful and efficient drying.

Breakthrough Aeroprecis™ technology adds to this by enabling more precise styling control, smoother results and 30 per cent more shine. The technology encompasses a patented grill design which allows maximum air intake for a powerful result. The internal impellers reduce air turbulence and sound levels, and the stator vanes concentrate the airflow for speed drying. The contoured nozzle of the dryer delivers even heat across the entire width for control and precision.

“Hairdryers are not only imperative to everyday salon use, they’re also the most

commonly used hot tool by Australian women as well. Research shows that consumers want a hairdryer which is lighter, faster, and fights frizz – but it also shows that 56 per cent of Australian women don’t know how to properly blow-dry their hair and simply resort to

blast drying,” said Grant Norton, national education manager, ghd ANZ. “Our Aeroprecis™ technology means not only will stylists get better results than ever before, but your less-skilled clients will also have better styling control, giving them better results at home too.”

Other significant features of the tool include advanced ionic technology for reduced frizz, bespoke acoustic system technology that ensures low sound levels, and a cool shot button to fix hair in place.

“The ghd helios hairdryer gives you the perfect flow of air when drying to create a natural fullness, stunning shine and smoothness like no other,” explained Zoe Irwin, ghd UK ambassador. “It’s my new kit bag essential as it’s so fast and really minimises drying time, therefore limiting damage to hair.”

Aesthetically, the helios comes in a range of four trending hues with modern metallic accents to brighten up your retail shelf. Choose between navy blue, plum, white or black to complement your own aesthetic style. The tool is also backed with a two year professional use warranty. “ghd helios will be a game changer for professional stylists and consumers alike, transforming hairdryers from a commodity into an object of desire,” said Ludovic. “Whatever your need, whether it’s speed drying, a lighter blow-drying experience, or superior results and shinier, smoother hair, the ghd helios delivers.”

This stylish, savvy tool is your new salon assistant, retail hero and must-have partner tool all in one. ghd keeps kicking goals with helios.

For more information www.ghdhair.com/au INSTYLE 51

INCONFERENCE

A PHOREST OF SALONS FOR THE 6TH CONSECUTIVE YEAR, PHOREST SALON SOFTWARE HAS TAKEN THE LEAD ON SALON BUSINESS ENHANCEMENT WITH ITS SALON BUSINESS SUMMIT IN THE HEART OF THE BRAND’S BIRTHPLACE AND ARGUABLY THE WORLD’S ‘FRIENDLIEST CITY’. WELCOMING A NEW FRONTIER IN CUSTOMER RELATIONSHIPS FOR SALONS WE TAKE A LOOK AT THE HERITAGE THAT MAKES PHOREST SALON SOFTWARE A MASTER IN BUSINESS GROWTH, WRITES CAMERON PINE.

T

aking over Dublin’s city convention centre and the renowned Temple Bar precinct with more than 500 salon owners eager for new ideas, Dublin’s dynamic culture of people-friendly innovation came to the fore in a city not only with Europe’s youngest population, but a brand boasting some of our industry’s youngest talent. With more than 650 licensed pubs in a city of just 1 million people, Phorest’s Summit ensured a culture of celebration translated through a collective spirit.

Bursting at the seams with content, the 2020 vision themed Summit included an array of speakers, workshops, an ‘Inside Phorest’ seminar that collectively leveraged an invaluable opportunity to head back to the salon with a degree in business management that only the Phorest philosophy knows. Add in a unique level of energy within the brand’s DNA, such as getting everyone up Freddie Mercury style with an electric rendition of Bohemian Rhapsody to kick off a 9 hour day of insghtful speakers, the mood for newfound discovery and learning through a culture of adaptability – the disruptive software brand gives ‘let’s grow’ an infinite array of meaning.

52 INSTYLE

Musing over business rather than creativity is often a powerful medium that’s overlooked for the salon industry, from how you market your salon to the user experience for staff. Phorest has found the formula for success within their forever growing Summit – a software brand with heart that focuses on people and not just process, which still today identifies with the same mission – to get clients back more often and to spend more.

Themed 2020 vision, the idea of the Summit was to unlock a better way to utilise many of the various features within the Phorest community – an ever-increasing smorgasbord to shape the future of your salon and enhance the user experience as a priority. When Phorest first began in 2004 as a salon SMS feature to fill empty appointments in a Dublin salon’s quietest time of year to its leading stance in the industry now, the level of change in technology is a forever fueled beast inside the Phorest network and we got a front row ticket to behind the scenes. From the outset, Phorest began with founder Ronan Percival’s vision and appreciation for the salon environment, above all. “The energy and atmosphere in a salon environment is very hard to explain to someone who hasn’t spent a lot of time there. What we create at

Phorest Communications Manager Shauna O'Halloran and Christophe Robin

Marcus Allen

Phorest captures this understanding and the challenges Phorest clients go through every day,” Ronan said.

“We have salon owners from the US, Europe, Germany, the UK, Ireland and Australia here to learn about ideas for the future that can take us through the next ten years. Our theme for the Summit this year is 2020 vision and I think you’ll all agree there has been an unbelievable amount of change in the last ten years with salon technology and we need to get ready for the next ten years,” Ronan said.

“We’ve assembled a range of speakers that are relevant to owning a salon business today, to managing and motivating millennials, to using Instagram better in your business to get more clients in and ultimately to make your salon more profitable,” he said.

From fully branded salon apps gaining focus in 2019 to various product refreshes each guest received on the first day at the Summit prior to the formal proceedings, the Summit from the UK and nearby locations were given a crash course on some new features, improvements and enhancements.

“Today and our Summit, in general, is all about getting the most out of Phorest. The majority of our clients aren’t always aware of all of our features. We are committed to

Ken Picton

creating the tools to grow your business but we recognise the problem can be that you are not always aware of how to maximise them,” Ronan said.

In 2020, Phorest promised its global network of customers that there will be two main focuses; a product refresh across the board and a focus on Instagram maximisation. However most importantly, the opportunity to connect was aligned to creating an open forum and questions from the audience on pertinent topics that all salons can relate to. From something as simple as putting all staff member rosters on the one screen (which had everyone in the audience cheering) to simplifying processes and functionality like allowing staff to receive a notification on an iPhone or Apple watch, when their client arrives,

“70 per cent of people experience imposter syndrome at some point in their life,” PAMELA LAIRD, MOXI COSMETICS

for example this is all part of making a salon business function at a higher level and more efficiently.

With delegates having the opportunity to post questions live to a home screen through the slido app, it was all about breaking down barriers and giving everyone in the audience the confidence to have their questions answered and be inspired by the future in the process.

Almost like an extension of the Phorest philosophy via a posting board. Salons can post any frustrations or issues on the noticeboard and the more people that like them, or engage with the same frustrations the higher priority it becomes for Phorest to action and work on something to improve it. It’s software that’s all about the user experience and how your business looks to the customer.

“Mobile is the future and currently at 67 per cent growing”. This takes into account

customers using apps to make online bookings and engage with their favourite brands and businesses.”

An all-new branded app for 2020 became a key topic of conversation with Phorest developers sharing key metrics on how it increases engagement and enhances a salon, from salon logos to social icons and email campaign compatibility, it really helps salons to put a stamp on their marketing and is further maximised by Phorest’s mission to ensure salons make the most of their Instagram marketing.

“Expect a lot of growth in 2020 around stories. In 2019 there has been on average of 500 million story users daily – yet a 36 per cent drop in website clicks on average – this is all about where your customers are.”

Phorest uncovered the mysterious world of audience cloning and how to target that top 1 per cent of your best clients and drive more of them to your salon throughout every aspect of the annual ‘coming together of like minds’ but with never done before executions.

“This has never really been done in our industry – we know that big companies like Nike use audience cloning but we are the first in this industry and we (salons) are not leveraging the tools like some of the other businesses are,” Ronan said.

“As salons, we also need to start moving out of just organic content and into the paid world and make sure we are using the information we already have into platforms where people are like Instagram so it cannot be copied anywhere else,” he said.

For those that didn’t attend the additional ‘Inside Phorest’ afternoon, guests took to the Dublin Exhibition Centre for one of the biggest days in salon industry conference history, an introductory speech by brand's founding mind, Ronan, followed by the first of the inspirational guest speakers, Marcus Allen, after the Bohemian Rhapsody wake-up call, obviously!

As the first guest speaker, Louisianaborn Marcus Allen was the man behind the INSTYLE 53

INCONFERENCE

Ronan Perceval, Kristian Tognini and guest

phenomenal growth of Urban Retreat in London’s famous Harrods — possibly the largest single-unit salon business in the world, with 220 staff, 11,000 services a month and an annual turnover of £12.5 million. For Phorest, it was all about making the Summit a leader in business beyond the brand.

He has now directed his energy to The Refinery Men’s Grooming Salon in London’s prestigious Mayfair, from one salon to an international brand. As motivational as insightful Marcus was the perfect opening speaker to tap into the why that drives salon owners to achieve a greater level of success and ultimately make something go from a start-up to a globally recognised phenomenon – what every salon aims for in business today.

Following Marcus, we heard from Pamela Laird, the founder of Moxi Cosmetics, a now well-recognised beauty brand since her appearance on the UK’s The Apprentice and one of her first innovations as a liquid-filled cotton bud. , She spoke about her need to mix her passion and what she knows best with a higher level of business acumen – taking into account that 66 per cent of new businesses fail in the first two years.

Other speakers included Jamie Dana, an educator who helps hairstylists have a business and profile they love, Ken Picton, owner of the award-winning Ken Picton Salon offering full services including dining options, Stefanie Jackson, salon owner and generational leadership expert who touched at the heartstrings of the challenges we face personally that affect our professional life and how important it is to find our happy medium, Millie Kendall, CEO of the British Beauty Council and Retail Maven, and an ‘on the couch’ style presentation with celebrity 54 INSTYLE

Jamie Dana

Ken Picton

“I/3 of the most viewed stories on Instagram are actually from businesses.” hairdresser, and founder of product empire, Christophe Robin.

The three workshop hosts included our very own Australian legend Kristian Tognini, who spoke about maximising efficiency in business through the ‘Russian Brothers’ approach with what we need ‘morov’ ‘lessov’ in business and was joined by Phil Jackson, salon owner and consultant and Ryan Power – Beauty Business coach and numbers driven marketing expert.

“Australian salons are the best retailers in the world. We have grown the Summit over the past five years and we want to hold more frequent workshops and seminars

in individual countries, even in Australia to ensure we are constantly talking about what’s next in business,” Phorest Head of Marketing Connor Keppel said.

Although above all, the technology and strategies that were delivered by the bucket load at the summit and that improve our daily practice, some things have not changed and that’s the fact that salons and spas are one of the very few spaces that still provide a personal connection. With a pub crawl for some delegates, a final party at a leading Dublin nightclub and networking opportunities, it was Irish hospitality in full swing -proving yet again that its knowledge we share collectively that makes the biggest difference to our daily lives.

From the notion of a small idea growing from a seed into a Phorest of possibility – Let’s Grow together!

Information on the 2021 Summit will be released soon at www.phorest.com

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INFEATURE

BROAD SPECTRUM ARTÉGO’S NEWEST BLONDE RELEASES ARE MORE DIVERSE, TOTALLY MODERN AND TAILOR-MADE FOR SAVVY 21ST CENTURY CLIENTS – EXACTLY THE TYPE OF BLONDE REQUIRED IN 2020.

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rtégo’s latest release of blonde speaks to the modern woman, who wants elegant, contemporary and feminine blonde hair in a colour that looks natural. Their new It’s Color and You|Up2 hues offer a broader spectrum of colour that increases colour combinations and offers top-tier results. Personalised colour and true colour difference are on the agenda with these new debuts.

The cool blonde collections have expanded with eleven new It’s Color shades and eight new You|Up2 shades, making for trendy blondes that forgo dullness for shine and brilliant colour. The colours range from levels eight to ten to express slightly cold reflexes.

The new technology has been developed with the professional hairdresser and 56 INSTYLE

colourist in mind, speaking to their high level of demand and the increasing needs of their colour clientele. The brand also created a new colour chart containing all-new shades and pre-existing hues in the collections, ranging from levels seven to thirteen and showcasing the entire vast scope of the brand’s approach to blonde.

In 2020, blonde needs to work extremely hard to please modern salon clients and ensure that colourists have the right tools to succeed in salon. Colour technology needs to account for tone, shine, personalisation and extreme variety, to offer clients every variation of the blonde they want and need, and these new hues tick every box. Make sure your blondes are better than ever this decade, with Artégo.

For more information visit www.myartego.com

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INFEATURE

FESTIVE

FAST

WITH INNOVATIONS CONSTANTLY HITTING OUR INDUSTRY TO HELP IMPROVE SKIN TONE, TEXTURE AND OUR OVERALL APPEARANCE, THE BODY HAS LONG BEEN THE LEFT OUT SECTOR OF BEAUTY TECHNOLOGY, UNTIL ELITE BODY CONTOURING CHANGED THE GAME ENSURING YOU CAN GET RID OF THAT CHRISTMAS COMFORT LAYER A LITTLE QUICKER THAN YOU THOUGHT, WRITES CAMERON PINE.

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roviding non-invasive and non-surgical procedures with impressive results for anyone from the fitness junkie wanting that extra definition or those who just want a help losing that little layer of the ‘good life’, Elite’s approach to fat reduction, skin tightening, cellulite reduction, facial rejuvenation and many more procedures take into account your lifestyle and make them one of the fastest growing beauty businesses in 2019. Built on the constant struggle that many of us juggle to try and find time to give our bodies the attention they deserve. Elite understand this – with impressive results being achieved with just a few treatments ‘in your lunch break’ so to speak.

With four clinics in Sydney, including a clinic in Bondi Junction, Rosebery, Leichardt and Rouse Hill, the customised journey to a better body starts with a one-on-one consultation of what it is you are really trying to achieve with your body shape and definition.

Providing permanent reduction of stubborn fat areas that are often resistant to diet and exercise without the need for drastic surgery.

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LIPOCEL Elite Body Contouring is the first body sculpting clinic in Australia to have access to LIPOcel – the latest ultrasound treatment for permanent fat reduction and precision body sculpting. This medical-grade treatment uses High Intensity Focused Ultrasound (HIFU) to destroy fat cells, while tightening the skin with no downtime or no damage to the tissue. Say goodbye to the bruising often associated with many previous fat reducing devices. You can jump straight back into the bikini or work following the treatment – a true legacy of its popularity.

CRYOLIPOLYSIS FAT FREEZING Since inception of Elite Body, this has been one of the most popular treatments, providing permanent reduction of stubborn fat areas that are often resistant to diet and exercise without the need for drastic surgery. Using a targeted supercooling process, temperatures of the treatment area are lowered to more than -10 degrees Celsius but also use a patented controlled cooling system, an inbuilt LED for skin tightening and vacuum pulsing for accelerated results.

All Elite clinics boast an advanced and minimal aesthetic.

In high traffic areas with an aspirational level of quality from entering the doors, it’s clear they have taken body contouring to a new level. Clients can also have a variety of skin and face treatments and call in as often as they like to use the body fat monitoring system if they feel the need to monitor their results.

As much as we’d all love to get off the hook and be able to eat, drink and do whatever we want and still get the same results, Elite recommends clients couple their treatments with an active and healthy lifestyle, and by drinking lots of water to help flush the cells through the lymphatic system and keep your body goals on track. Many stubborn areas are just not responsive to diet and exercise alone.

So whether you’re looking to improve those stubborn areas, shed fat or just make a more conscious decision to look after your body, it’s little wonder Elite Body Contouring has become Sydney’s number one destination for the body improvement we all desire. They are passionate about achieving the best possible results without any downtime and are the first and only clinic in Australia to offer medical-grade body composition scans for every client before commencing treatment, ensuring dedicated and targeted results.

All first-time clients receive 50 per cent off their first treatment, and prices start from $998 per treatment depending on the area.

They also offer a variety of payment options, including Afterpay and Zippay, making their treatments accessible to all. Currently, the Buy one, get one free LIPOcel offer is back at all clinics. With four clinics top choose from, there’s no excuse to kick that excess holiday layer.

For more information visit www.elitebodycontouring.com.au

INFEATURE

HI-TEK WELCOME TEKNIA, THE NEWEST INNOVATION FROM LAKMÉ THAT PRIORITISES NATURAL CARE, RITUALISTIC BEAUTY AND A LASERFOCUSSED PASSION FOR THE ENVIRONMENT IN NINE DIVERSE AND COMPREHENSIVE RANGES. TAKE IT AS YOUR NEW HAIRCARE OBSESSION THAT GOES BEYOND THE INDUSTRY AND INTO OUR COMMUNAL PLANETARY DUTY.

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f you’ve been looking for shampoos, conditioners, oils and treatments from a trusted brand with natural haircare as a focus, Teknia has you universally covered, committing to hair health, planet preservation and innovation at large with its new range.

Lakmé sees it as an act of responsibility for the future, making a stand for conscious beauty as of the Australian and global launch in February 2020. The key tenets of the range focus on sustainability, organic hair, veganism and eco-friendly formulations.

These core facets seep into every aspect of the new range, from its design to distribution, choice of packaging, production processes and raw materials through to the recycling of the final product. Partly inspired by this quote by naturalist, author and wildlife photographer Sylvia Dolson, “nature is inexhaustibly sustainable if we care for it.

It is our universal responsibility to pass a healthy earth onto future generations”, the ethos of Teknia can be seen and experienced loud and clear.

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The range is produced out of Lakmé’s highly technological production facilities using bold innovations such as its cold production processes that provide a 27 per cent saving in energy and time. Energy is further saved by the use of solar panels, with methods also in place to manage waste and save water. Building on this production process, each product is formulated with eco-friendly, organically sourced ingredients from sustainable crops, complying with ECOCERT Greenlife

natural and organic cosmetics standards.

The products treat the user as well with sensory fragrances, inspired by nature and enhanced with natural essential oils.

The products are true to their mantra when it comes to their vegan promises.

All products are vegan and not tested on animals. They do not contain any ingredients of animal origin, nor generated by animals. The products are built from raw ingredients that are selected from

organic sources, while its extraction methods further minimise environmental impact to preserve natural resources. The packaging is made from sustainable and recycled materials and is in turn 100 per cent recyclable.

The range can be broken up into sectors of Organic Balance with a hydra-oil, shampoo, treatment and oil, Full Defense for stressed hair with a serum, shampoo, treatment and mist, Frizz Control with a shampoo, conditioner, cream, protector and treatment, a Body Maker mist, the Deep Care shampoo, conditioner and drops, and Color Stay’s conditioner, shampoo and treatment. White Silver offers further personalisation with a shampoo and mask, while Perfect Cleanse shampoo is another hero product. Color Refresh in hues of Saffron Copper, Cocoa Brown and Violet lavender offers an ideally tailored shampoo.

The extensive range presents no end to its scope, all anchored by its commitment to the planet. In 2020, Lakmé sees this messaging as beyond even the industry, and more as a universal responsibility imperative for our future. Moreover, educated 21st-century clients demand this thinking of their salons, hairdressers, brands and products in increasing fashion, so your participation is both ethical and commercially significant.

We’re all trying to reduce our collective carbon footprints and Teknia does just that with style and passion. Thank you Lakmé for thinking about the bigger picture and, as always, helping to paint it with your incomparable proverbial brush.

For more information visit www.haircareaust.com INSTYLE 59

INFEATURE

BOB THE BUILDER ONE OF THE WORLD’S MOST PREVALENT AND ACCOMPLISHED HAIRDRESSERS, AKIN KONIZI, TEACHES HIS TOP TIPS WHEN IT COMES TO A NEVER-ENDING SALON TREND – THE BOB.

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kin Konizi of HOB Academy is a global hairdressing name, and he’s here to teach his unique perspective on the ever trending bob and its every permutation.

“The bob never goes out of fashion, the style has just evolved over the years. There are many different types of bob haircuts, and the great thing it is there is a style to suit all face shapes and hair textures,” Akin said. “From the graduated bob to one length or inverted bobs, the change of angle is what makes it different. The bob is the most important and valuable haircut that you can do, because it will always ensure you are developing your technique for the perfect haircut. Creating the perfect bob is the holy grail for most hairdressers!”

Akin delineates bobs into the following categories, starting with the classic bob, followed by the square bob.

“The classic bob style is one length all around the head, and is typically chin length. There are no layers, so can be blunt cut or point cut if you want it to be softer,” he said. “The square bob has that shape with a square, strong fringe, it was popular in the 80s and is making a comeback. It is typically jaw length.”

Akin also instructs on the inverted bob, which is shorter at the back and longer through the front and features a tapered back with lots of layers for a curved finish. He finishes with a graduated bob, one of the more common types of the style. “Stacked layers through the back give the style a curved finish, getting longer towards the front,” he said.

Reaping the benefit of Akin’s incredible styling and educative experience, we sourced his top tips any hairdresser needs to know to achieve bob success.

“All bob lines should start at the centre back and end at the front,” he said.

“One continuous flowing line, with no joins, and typically the last hair at the front of the line should be the longest – that’s the sexy bit!”

With so much grade-A bob intel now at your fingertips, go forth and improve your skills on this eternal style.

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INFEATURE

LIFE IN TECHNICOLOUR GET TO KNOW CRAZY COLOR’S THREE ICONIC PRODUCTS

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razy Color was born amidst the punk rock explosion of 1970s Britain. All it took was a trip to Camden to see that anarchy and free expression reigned supreme.

Inspired by this movement, hairstylist Renato Brunas wanted to push the boundaries after becoming bored with the same natural colour palette. He developed a range of rainbow shades and over 40 years later, they are still used and loved by hairdressers all over the world. Renato’s ethos remains unchanged. His desire for uninhibited self-expression is what ironically made Crazy Color stand out from the crowd. Meet the suite of Crazy Color products that champion originality and deliver head turning colour every time.

CRAZY COLOR SEMI-PERMANENT CREAM COLOR It makes sense to start where it all began; a pastel pink bottle packed full of powerful pigment. The Crazy Color Semi-Permanent Color range has grown to 41 vivid shades, including neon and metallic hues, since its conception in 1977. The original semipermanent colours are perfect for creating looks that evade the status quo. Colours can be applied to pre-lighten platinum hair for a bold colour or light-brown hair for a tonal wash. There is no need to mix with peroxide. Instead, apply the cream directly to the hair and rinse thoroughly after 15-30 minutes. Shades can be mixed to generate unique colours, so you’re only limited by your imagination. Best of all, Crazy Color Semi-Permanent Color is made with a plant-based formula making it gentle on the hair and skin.

CRAZY COLOR POWER Crazy Color has got the power to take salon colour treatments to the next level! The aptly named Power, is the latest invention in pure pigment customisable colour. Like with all Crazy Colour products, Power is simple to use. Choose a base, drop in Crazy 62 INSTYLE

Color Power, apply and voilà! Allow time to gaze at your latest masterpiece. There are five shades within the range, which can be mixed to create endless colourways. Alternatively, use fewer drops for a pastel look. Crazy Color Power is completely customisable to meet your client’s colour dreams.

CRAZY COLOR BACK TO BASE As the saying goes, all good things must come to an end. When your client is ready for a colour switch-up, Crazy Color Back To Base is the perfect first step. Back To Base is a colour remover that takes hair back to its original blonde base after a colour application, without stripping it of its natural oils. The creamy, non-drip formula will remove existing colour in 30 minutes or less. It’s best to apply Crazy Color Back To Base liberally, steering clear of any unbleached roots. You’ll begin to see the colour lift instantly with full results after 30 minutes. Once finished, the hair is ready for its next Crazy Color creation.

INFEATURE

WELCOME TO THE

HOUSE AMANDA’S HOUSE OF HAIR LIVES AND BREATHES ECO-CONSCIOUS, FROM THEIR RENEWABLE ENERGY TO THE WAY THEY OBTAIN WATER AND, OF COURSE, THEIR PRODUCT RANGE OF CHOICE, ENVIRONMENTAL JUGGERNAUT NATULIQUE. THIS PLANET FIRST ENERGY SEEPS THROUGH THEIR SALON PLANTS, SERVICES AND MINDSET INTO THEIR VERY ESSENCE, GIVING AMANDA’S HOUSE OF HAIR AN ETHOS WORTH CHEERING FOR.

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here’s environmentally friendly, and then there’s Amanda’s House of Hair, a salon that walks the walk and talks the talk in every aspect of their passion for the environment.

“We are an eco-conscious and organic salon on Tamborine Mountain we run on tank water and solar panels using only renewable energy to run everything,” said the titular Amanda Bowles. “We are also using Waste Free Systems to repurpose or recycle our waste and the money earnt from this waste gets collected and goes towards several charities. Our product’s plastic bottles are melted down to make prosthetic limbs for children born without them or who have lost them and they are given to them as a gift.”

With all of that as well as bio-degradable products, a refusal to use products tested on animals and so much more, this salon is clearly putting its money where its proverbial mouth is when it comes to reducing their carbon footprint to nearly nothing. This mentality is a big part of the salon vibe, with a surplus of greenery offering a calming safe haven for equally eco-friendly clients.

“We have many live plants in salon for better air quality and a healthy wall that is a natural clay render that repels dust and dirt and filters the air, neutralising gasses. Our clients love the natural materials used and our natural approach to hairdressing,” Amanda said. “Our ethos is to give the safest, cleanest, most organic and eco-friendly products and services we can for the health of our staff and our clients.”

With such an onus put onto natural hair, the product company this salon partners with has to have the same frame of mind. The salon works with Natulique as their ideal partner in this eco battle.

“I chose Natulique for their holistic approach to hair care and colour,” Amanda said. “Not only are their retail products the safest, lowest chemical products but their colour is 98.02 per cent naturally derived with certified organic ingredients. All their packaging is recyclable and they have a low carbon footprint.

They use rock paper, which reduces the use of trees and they use biomass as a propellant in there hairsprays.”

Amanda notes the brand’s Nourishing Crème and Curl Crème as personal and salon favourites, claiming they “fly out the door”.

She also lauds their professional colour range for maintaining the

integrity and quality of hair while also delivering brilliance of colour. The brand’s local, intimate business practices are another necessary feature to a self-titled, community minded salon that puts planet and people first.

“Natulique are like a family to me and I have loved working with them,” Amanda said. “I think it’s been about five years now and they have had the best education and support I have had from any company I have worked with, even helping me with my business decisions over the years which has been so helpful.”

The right mindset and brand identity are key and Amanda and her House of Hair have that in spades. So what’s next for this ethically minded salon?

“My goals for 2020 are to keep moving with sustainability and keeping with my organic goal to keep the cleanest possible professional colour and retail products,” she said. “I know Natulique are ahead of their game with this and they are always revisiting their ingredients to stay ahead of any new findings of a cleaner more organic natural product and colour range.”

The future depends on hairdressers, salons and brands like these, who are never satisfied with how much they’re doing, but always asking how much more can be done for the earth. Consider this our tick of approval.

For more information visit www.natulique.com.au INSTYLE 63

INFEATURE

CLIENT FIRST THE SECRET TO STYLING SESSION HAIR BOUTIQUE’S SUCCESS IS PREDICATED ON ONE GOLDEN RULE – PUT THE CUSTOMER FIRST. WHETHER THAT’S KEEPING UP TO DATE WITH NECESSARY EDUCATION, OFFERING TOPTIER JOICO TECHNOLOGY OR GREETING THEM WITH A SMILE AND THEIR FAVOURITE DRINK, THIS AUSTRALIAN SALON DOES IT ALL.

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s most salons know, how you make your clients look and how you make them feel are often of equal importance, and Styling Session fosters a family vibe from the moment you walk in the door to ensure they tick both boxes with aplomb.

“I believe we have a down to earth, modern environment, that still keeps a family friendly, community feel,” salon owner Stephanie Mullins explained. “We make sure it is a welcoming space for everyone, which is why I believe we don’t have just one client demographic. We accommodate all ages and hair types.”

In offering clients impeccable service for all their hair needs, the right product partner is essential, and Joico’s extreme scope and quality provide the ideal complement. Expanding on this, the brand facilitates the salon’s growth with important education and seamless business relationships.

“One of the reasons I’ve loved working alongside Joico for so many years is

64 INSTYLE

that they have such a wide range of products,” Stephanie confirmed. “We pride ourselves on attention to detail and strong stylist to client relationships.

Whether it’s always welcoming them with a warm smile as they walk through the door or remembering their drink of choice, customer service is a core value of our salon. This means we also truly listen to our clients’ wants and needs and continuing to grow as stylists alongside the ever-building Joico technology.”

“Choosing Joico was easy for me as they stood out from other colour companies due to them being the only one with built in K-Pak Reconstructor in their permanent colour range and lighteners,” Stephanie continued. “Since then their colour range has evolved whilst still maintaining their number one goal for healthy hair.

Their new Lumishine range is blowing our minds with its unbeatable shine and true to swatch toning abilities, perfectly suited for the on trend application of lived In Scandinavian blondes and biscuit brunettes especially when used hand in hand with our favourite Joico product to date, the Defy Damage Pro Series.”

The Defy Damage technology is a salon hero, and something the salon hairdressers always recommend as a take home prescription after the salon services. The business also appreciates Joico for their efficiency, to constantly updating releases and on trend education.

“Joico’s continuing education for any hairdressing level combined with their amazing guest artists has me excited to

watch my staff learn and develop their skills, whilst also being able to bring valuable knowledge and inspiration back to the salon floor,” Stephanie said. “Our main salon goal this year is growth. We are excited to network within the industry, look forward to furthering our education and can’t wait to see what other amazing opportunities Joico bring for the year.”

With the right mindset and a winning formula, Styling Session can’t lose. Here’s to a big 2020 for this heart-filled salon.

For more information visit www.sabrecorp.com.au

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INFEATURE

GRAPHITE POWER

BABYLISSPRO HAVE HARNESSED THE IMPACT OF NATURAL METALS AND ALL THE POWERS THEY WIELD. WELCOME BABYLISSPRO GXT GRAPHITE TITANIUM AND ITS GXT SYNERGY PERFORMANCE, BUILT FROM THESE SOPHISTICATED ELEMENTS FOR SUPERIOR RESULTS.

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eep down in the BaBylissPRO Technology Testing Lab it was discovered that graphite and titanium could create electricals with a smoothness and performance which was previously unknown to humans. With one titanium plate and one graphite plate, an exceptionally fast and powerful straightener was invented, offering a point of difference to older ceramic designs.

These tools synergise multiple technologies featuring the unique properties of graphite and titanium.

BaBylissPRO call this GXT Synergy Performance which is to celebrate the unique combination of titanium and graphite.

Dateline Imports will be distributing this new range which includes a regular straightener with 25mm plates, a wider version with 32mm plates and 19mm, 25mm and 32mm curling irons. Further innovative tools will be added to the range throughout 2020.

Graphite is formed in the earth’s crust under extreme heat and pressure. It’s a naturally occurring form of crystalline carbon which is highly heat conductive, remarkably smooth and extremely durable. Polished to incredible smoothness, graphite provides an unprecedented ultra-glide surface to reinvent straightening technology in a new and innovative fashion worthy of 2020.

More specifically, the power of the materials used and the design allows for accelerated heat transference and stable temperatures

for smooth and efficient styling results. Titanium has always been admired for the smooth plates it creates. Graphite takes this to a whole new level.

The straighteners come with other technology such as an ion generator to reduce frizz and increase shine, ceramic heaters and a memory function. These tools also feature universal voltage, a cool tip and a built-in stand for maximum efficiency.

The curling irons are also very unique as they are fitted with ionic generators, a pioneering element in the industry.

BaBylissPRO GXT Graphite Titanium creates a synergy of performance producing power and advanced technical features.

Don’t go through 2020 without it.

For more information visit www.datelinecity.com INSTYLE 65

EVOLUTION

GOLDWELL’S 2020 COLOR ZOOM FORMAT HAS HAD A MAKEOVER, WITH THE ALL-NEW GLOBAL CREATIVE AWARDS PRESENTING THE NEW FACE OF GOLDWELL COMPETITION. WE CHAT TO 2019’S WINNERS AS WE MAKE THE LEAP FROM OLD TO NEW.

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oldwell Color Zoom has evolved, becoming the brand’s Global Creative Awards, to make the artistic scope more varied and present the next evolution of this iconic global franchise. Innovation is any facet is key, and Goldwell ensures its competition sector’s continued relevancy with the next step in this renowned format.

“In the past we invited hairdressers from all over the world to participate in the Color Zoom Challenge to show their interpretation of the current Goldwell collection,” explained the brand’s global creative director, John Moroney. “In 2020, it’s time to go further – we give our stylists the chance to show their full creativity without any limitations.”

The new format will allow hairdressers to explore their own vision, rather than following the brand’s annual collection and artistic aesthetic. This will be delineated into the Technical Awards and Editorial Awards, each of which has their wown categories.

“Today’s stylists want to show their own creativity and not ‘copy/ paste’ someone else’s inspiration,” John continued. “We believe that now is the time to take the chance to show the world what a true creative does: imagine, create and inspire. We want to celebrate that. They have the talent and we have the stage for them.”

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The technical awards judge in categories of New Talent Colorist of the Year, Creative Colorist of the Year and Creative Haircutter of the Year, offering a platform to hairdressers of any experience level with both photographic and live work, first at a national level and then, with enough luck and skill, on an international stage.

In the new editorial awards, categories of men’s Hairstylist of the Year, Salon Team of the Year, Avant Garde Stylist of the Year and Editorial Colorist of the Year, speak to the growing creative nature of our international industry. These photo-only categories test our hairdressing community on a global scale.

The new categories and format are just one piece in a dynamic 2020 puzzle for Goldwell – and the Kao Salon Global Experience Event in Amsterdam in October headlines that. Technical gold winners can look forward to a brand photoshoot, while Editorial winners have cash prizes on offer. Trophies, recognition and global editorial coverage looms as a tantalising prospect for all who have success in the competition.

As we look towards the future of these competitions, we spoke to two of last year’s winners who shared their experiences on why competing under the Goldwell banner, in any iteration, is so worthwhile.

INFEATURE DEMI RICHARDS, MAZEE HAIR, GLOBAL NEW TALENT, AUS GOLD WINNER

PRISCILLA HUME, PUMP HOUSE HAIR, GLOBAL CREATIVE COLORIST, AUS GOLD WINNER

INSTYLE: What did you take away from the experience that you’ve learnt professionally?

Demi Richards: More knowledge of the product and the amazing end result that I can achieve with them. I feel like I’m a better hairdresser and I have more confidence in what I’m doing. I’ll definitely be taking it back to the salon.

INSTYLE: What did you take away from the experience that you’ve learnt professionally?

Priscilla Hume: Professionally I think I have learnt so much.

Leading up to the live competition, the training involved definitely helped me in refining my skill set, both in precision cutting and colour application. Time management and being able to work efficiently under pressure were also a crucial part. I’ve been left with an even greater appreciation for our industry and the talented people that make it up.

IN: What did you take away creatively?

DR: More confidence in my ability as a colourist and stylist. I found that in the competition, being organised was key. I had everything laid out ready so that I didn’t have to go back and forth or waste time doing too many little things.

IN: What was your favourite thing about your Color Zoom and Global Zoom experience?

DR: I had so many favourite parts of the experience, just

to name a few would be seeing the catwalk after the timer had stopped and all the models walked out. I was amazed at all the talent! I also loved seeing all the shows that were on, plus learning new looks for 2020, and of course being absolutely spoiled with dinners, parties and the masquerade ball.

IN: What do you love most about the Goldwell network?

DR: How supportive and encouraging everyone is. The whole time, while I was secretly freaking out in my own head, I had the Goldwell team telling me how great I was doing, saying that I could do it and giving me words of encouragement when I was doubting myself. This was such an amazing thing.

IN: What inspires you most about travel?

DR: Being able to discover new experiences and create new memories. It’s great to experience new things from around the world, things that inspire me so that then I can bring that back to the salon to create new looks that haven’t been done here before.

IN: What take-away from the event inspired you to change in 2020?

DR: Seeing the talent from across the globe and aspiring to be that good!

IN: What did you take away creatively?

PH: Creatively I think I have been motivated to push myself more, and step further outside my comfort zone to really strive and take my hairdressing up a level.

IN: Describe your overall experience PH: Life changing! Never in my wildest dreams could I have ever imagined entering a competition only to end up representing my country on a global platform on the other side of the world.

IN: What was your favourite thing about your Color Zoom and Global Zoom experience?

PH: The idea that you can have a competition that is open to anyone, all ages, all levels of experience, anywhere in the world, and then all come together in one place to compete in a live competition still astounds me. I’ve always loved that about Color Zoom. Anyone can enter.

Being the mum of three young boys and working in a smaller salon, Color Zoom gave me the opportunity to still have a creative and competitive outlet. I hope that what I have now been able to achieve may help to inspire other young hairdressers to take a chance and push themselves, because you just never know what you are capable of until you do.

IN: What do you love most about the Goldwell network?

PH: Since working with Goldwell for the past 20 years, I love that this brand is constantly dedicated to being ahead of the trends, whether it is through upcoming fashion forward ideas, or products to use in the salon. Goldwell is consistently coming up with new ways and ideas for stylists to stay connected across the world in order for us all to stay inspired and motivated by one another. Their endless support, both in and out of the salon has been phenomenal.

IN: What take-away from the event inspired you to change in 2020?

PH: Winning Color Zoom and representing Australia was such a huge surprise, but it reminded me of just how much I can achieve with hard work and dedication. I’m motivated and excited for 2020, I feel like Global Zoom has reignited my passion for the industry on so many levels, and I’m looking forward to challenging myself more in the future.

For more information visit www.goldwell.com.au INSTYLE 67

Go beyond Going Beyond the realms of soft textures, bold sport and future glam, Goldwell’s 2020 inspiration transcends tradition and encourages stylists to push their creative limits to go beyond.

WATCH NOW

Hair: Demi Richards, Mazee Hair (Goldwell Color Zoom New Talent National Winner, Australia) and Priscilla Hume, Pump House Hair (Goldwell Color Zoom Global Creative Colorist National Winner Australia) mentored by Wayne Chappell Sfumato Hair, Photography: Isaac Browne, Make up: Cat Smith, Styling: Emma Read, Creative Direction: Cameron Pine

68 INSTYLE

H Brand coat, Theron knit, Kate Sylvester skirt, Reliquia necklace.Â

INSTYLE 69

Bec and Bridge knit top and skirt, Oroton belt bag, Alix Yang hoop earrings, Swarovski ring.Â

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Maje knit top, Rag & Bone dress and sneakers, Swarovski ring, Alix Yang hoop earrings.Â

INSTYLE 71

Frame leather jacket, COS turtleneck, V The Label necklace.Â

72 INSTYLE

L: Equipment jumpsuit, Sandro heels, Swarovski ring, Alix Yang hoop earrings.

R: COS sheer top, bra stylist’s own, Bec and Bridge trousers, Senso heels, Reliquia earrings and ring.

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Bec and Bridge top and trousers.Â

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INPROFILE

DEMI RICHARDS What were some of your go-to products for the shoot?

Demi: Definitely the GOLDWELL STYLESIGN CREATIVE TEXTURE DRY BOOST, it saved the day!

Whenever the hair was starting to drop a bit, this product brought it back to life. My other ‘go to’ product was GOLDWELL STYLESIGN ULTRA VOLUME DUST UP because it gives so much volume and was perfect for my first look ‘Soft Texture’

PRISCILLA HUME What do you love most about Goldwell StyleSign Products?

Demi: I love that there is something for every type of hair or situation you’re in. I also love that the colors and packaging are all different depending whether you want volume or curl.

What did you learn from a day shooting editorial vs a day in the salon?

Priscilla: Preparation is key in editorial work… you can never be too prepared!! Expect the unexpected!! What looks great in real life can look completely different when it’s in front of the camera, so paying attention to the minor details is really important.

What hair moment or style you would create if you had free creative reign?

Demi: I loved the ‘Bold Sport’ look. I especially loved getting the crimper out and making the slick back look while having the ends all messy and puffy. I would love to recreate this look again and go even bolder!

HUSTLERS ♥

WAYNE CHAPPELL Where did you look for inspiration when preparing some ideas for the shoot?

Priscilla: A lot of my inspiration for this shoot came from our trip to Vienna and our experience at Global Zoom where future trends were showcased. I always look to overseas fashion shows for inspiration also.

There are some incredible strong looks coming through this season.

How was it being a mentor in today’s shoot, rather than running your own shoot? What did you do differently and why?

Wayne: Directing others in a shoot means not taking over their vison and inspiration. So when Priscilla and Demi had pressure moments with getting their looks ready quickly, I was able to place them back on track with the focus of not over playing with their hair look and getting the model to the camera. Overall I found the experience really rewarding. Seeing Demi and Priscilla’s excitement at viewing the selected images on the photographer’s laptop was gold to me, as they started to realise it was all coming together, and jumping with joy at the success of delivering to a brief that must have felt so daunting at the beginning. The reward for me was in being able to fine tune their finishing skills and learning not to keep touching hair that was already perfect... just leave it!

INSTYLE 75

INFEATURE

PERFETTO WELCOME IQ PERFETTO HAIR DRYER, PIONEERING A NEW GENERATION OF SAVVY TOOLS THAT SPEAK TO OUR FUTURISTIC TECHNOLOGICAL CLIMATE.

T

he iQ Perfetto Hair Dryer, created by Gama Professional, is the first of a new category of smart dryers. It arrived in Australia with a December launch, just in time for Christmas, and is taking that momentum all the way into 2020. This dryer is specifically designed for professionals, is completely unique and significantly weighs just 294 grams which is about the weight of a smartphone – think of it as a hightech gift to yourself that your arms and

76 INSTYLE

shoulders will absolutely love. You are looking at tomorrow’s design today!

The dryer has exceptional power from its 110,000 RPM brushless motor and more heat than contemporary dryers and yet is impressively light. The dryer is supplied with an anti-bacterial coating known as Oxy Active Technology, as well as, Auto-Clean Technology, which clears the rear filter by reversing the motor, and an Auto-Diagnosis system for alerting you of any operating issues. Its smart memory function recalls previous

settings, and it’s all laid out on a digital display, with 12 possible speed and heat configurations. It’s a tour de force of compact design, technology, power and light weight.

Additional features include a threemetre cable, diffuser and two nozzles.

Gama Professional celebrated its 50th birthday in 2019, and what a way to celebrate! It was founded on the outskirts of Bologna in 1969 by Mario Gardini, and has since built an impressive name for itself with its commitment to innovation, intelligent design, the professional market and overall hair health, making it a stalwart in 50 countries globally.

The iQ was based on the need for an exceptionally quiet and light dryer with top-tier performance in terms of airflow and pressure and longlasting capabilities for continuous professional use.

Check out this generational change in dryer design which will make drying that much easier, quicker and lighter, ensuring instant client and hairdresser obsession, alike.

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HAIR Larisa Love

COLOR Larisa Love

PHOTO Hama Sanders

INFEATURE

LOVE, LOVE, LOVE 2020 USHERS IN THE ALL-NEW LOVE LAKMÉ CAMPAIGN, INSPIRING STORIES OF THOSE WHO CHAMPION THE BRAND ACROSS THE COUNTRY TO TELL THEIR OWN STORY AND CONTINUE TO FOSTER THIS GLOBAL HAIR COMMUNITY.

WATCH NOW

L

akmé lovers will find their voice with the Love Lakmé campaign, where users of the brand will be able to share their knowledge with other members of the community, in telling their own stories and experiences with this international hair company.

Users can find out more information as it continues to roll out on social media, at @lakmecolour and @haircareaust.

The brand works with talented hairdressers and stylists to bring Lakmé to life, and the aim of the campaign is to hero and celebrate their stories, as told in their own words. These stories will emphasise how the brand pushes them creatively, in performance and in the search for sustainable beauty.

In the creativity sector, hairdressers can talk about how they push creative boundaries and create and inspire with fashion shades, pastels, balayage and more, to showcase how Lakmé facilitates every iteration of colour possibility. For Performance, hairdressers can focus on functionality, including grey coverage, scalp sensitivity, long-lasting colour and quality and more.

The sector can also hero the brand’s new and dynamic ranges, including Teknia, for hair types including stressed, frizzy, damaged, treated, blonde and more with a hyper focus on helping the planet, as well as Aura, for smooth, frizz-free hair. For Sustainability, hairdressers can showcase how sustainability is at the heart of the brand, from its design to distribution, choice of packaging, production processes and raw materials through to the recycling of the final product.

Through these personal stories, users will gain a clearer understanding of Lakmé and the beating heart behind the globally renowned brand. Stay tuned into social media for inspiring tales and how you can ensure you hairdressing story is told.

For more information visit www.haircareaust.com 78 INSTYLE

THE PALETTE

THE EDIT

Trish Spessa OWNER AND COLOUR SPECIALIST AT FLUID THE COLOR SALON

How would you describe your style aesthetic?

I’m not sure I have a definition for my aesthetic. Its broad and open and feel like I respond to different environments and moods. This is reflected in my hair life, being able to colour and style my guests into their vibe and bring their vision to life.

Where is your ultimate holiday destination?

I’m religiously chasing the sun around the world. There are so many sun-filled destinations on my list; Bali, Thailand, Mexico, Palm Springs, Ibiza and Portugal. I never thought I’d say this, as I am allergic to the cold, but I’d love to experience the Northern Lights, so Norway too.

Pick your poison?

Red wine when it’s cooler and then it’s ALL on when it’s hot!

What hair product/tool are you loving?

I am really loving O&M’s newest addition to their already incredible ammonia free range; CØR Restore. It’s a complete in-salon restorative treatment packed full of Biomimetic Amino Acids and pure organic elements for maximum hydration. I love it in my toners and as a stand-alone treatment. My favourite tool is the Dyson Hair dryer. What a game changer!

What trend would you like to see stick around in 2020?

I’m rallying to keep bobs, lobs and accessories. And I want to see climate change awareness continue into 2020 and beyond! We need to live more sustainably and cultivate a life of ECO not EGO. What would be your last meal?

That’s a hard one. Ask all my friends, I eat everything, and my life is built around snacks. I would have to sit in a Lazy Susan, and it would be a salmon poke bowl, an array of sushi and sashimi, vegetarian lasagne, and dark chocolate. I’d also add in my husband’s homemade pizza, and tiramisu. Oh hell, just throw it all in!

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THE EDIT

Jaye Edwards FOUNDER OF EDWARDS AND CO How would you describe your style aesthetic?

It’s super simple, but high luxe and casual. If that’s possible? I buy the same pants and t-shirt on repeat!

Where is your ultimate holiday destination?

It is so hard to choose, but anywhere in nature. Ideally, I would be close to the beach.

Drink of choice?

Tequila. Always.

What hair product/tool are you loving?

I am currently loving my Jaye Haircare Dry Texture Spray.

It’s your new staple product.

A song that is forever on repeat?

Need You by Flight Facilities Best advice anyone has given you?

No one is worth your own happiness.

What trend would you like to see stick around in 2020?

Short shorts for men!

What is the first thing you do when you wake up?

Drink a glass of water and take my long list of vitamins.

One piece of clothing you cannot live without?

Navy Blue James Perse t-shirt.

A New Year’s resolution you want to keep?

Not to drink alcohol.

Dream car?

Bentley Convertible.

What would be your last meal?

I’d pick oysters and prawns every single time.

INSTYLE 81

INHAIR T H E

L AT E S T

S A L O N

A R R I VA L S

R+CO Balloon Dry Volume Spray – 1300 725 122 URBAN ALCHEMY Opus Magnum Salt Scrub Cleanse – 1300 437 436 MALIBU C Hard Water Wellness Shampoo – 02 9666 3611 KMS Add Power Thickening Spray – 1300 135 722 VIRTUE Recovery Conditioner and Shampoo – virtuelabs.com ALFAPARF MILANO Calming Tonic – 03 9336 2088 PURE Volumising Spray – 07 3850 6200 JOICO Hydra Splash Replenishing Leave In and Moisture Recovery Treatment Balm – 1300 764 437 DESIGN.ME Gloss.Me Hair Serum – 02 9666 3611 DAVROE Cloud Volumising Texture Powder – 1300 328 763 DAVINES Alchemic Creative Conditioner Marine Blue – 07 3850 6200 DIAPASON COSMETICS MILANO Mask for Dry and Brittle Hair – 1300 154 727

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INHAIR

SCHWARZKOPF PROFESSIONAL Blondme Shine Elixir – 02 9978 0666 PURE Fusion Complex Bond Repair Treatment and Styling Primer – 07 3850 6200 WHITE SANDS The Cure 24/7 Serum – 03 9781 5615 MILK_SHAKE Smoothing Conditioner and Integrity Leave In – 1300 110 032 FAVE 4 Smooth For Sure Blowout Cream – 02 9666 3611 ELGON 101 Fix It! Hairspray and Concentrated Restoring Mask – 02 9673 5733 JOICO Weekend Hair Dry Shampoo and Dream Blowout Thermal Protection Crème – 1300 764 437 DUN GÜD Salt of the Earth Beach Spray and Fashion Police Strong Putty – 08 8363 1131 LAKMÉ Teknia Deep Care Treatment and Teknia Full Defence Serum – 1300 437 436 OLAPLEX No 6 Bond Smoother – 1300 437 436

INSTYLE 83

INHAIR

GHD Curl Hold Spray and Total Volume Foam – 1300 443 424 TIGI COPYRIGHT Custom Create Colour Lustre Oil – 02 8376 7477 DIAPASON COSMETICS MILANO Curly & Frizzy Hair Shampoo – 1300 154 727 MATRIX Total Results So Silver Toning Mask – 1300 651 991 ECHOS Extraforce Mousse – 02 9666 3611 ALFAPARF MILANO Blends Of Many Energizing Low Shampoo – 03 9336 2088 SCHWARZKOPF PROFESSIONAL Osis+ Session Label Salt Spray – 02 9978 0666 KEVIN.MURPHY Young.Again Dry Conditioner – 1800 104 204 THEORIE SAGE Marula & Argan Smoothing Shampoo – 02 9666 3611 BLACKGEL SuperGel – 02 8781 0123 12REASONS Purple Conditioner – 02 9666 3611 ALTER EGO ITALY Miracle Beautifying Conditioner – 1800 137 480 DAVINES Alchemic Creative Conditioner Teal – 07 3850 6200

84 INSTYLE

Creating conversations that matter

RETURNING IN AUGUST 2020 WITH A NEW BREAKFAST SERIES Sydney | Brisbane | Melbourne www.realtalkbusiness.com.au Brought to you by

INHAIR

DAVROE Ends Repair Leave-in Treatment –1300 328 763 EMSIBETH COSMETICS Nourishine Mask – 08 9277 8008 MATRIX Biolage Hydrasource Dewy Moisture Mist – 1300 651 991 AVEDA Nutri Plenish Leave-in Conditioner and Conditioner – 1800 292 069 TIGI COPYRIGHT Volume Finish Spray – 02 8376 7477 JOICO Zero Heat Air Dry Styling Crème – 1300 764 437 LAKMÉ Teknia Frizz Control Shampoo – 1300 437 436 NAK HAIR AUSTRALIA Dry Zone Wax Spray, Done & Dusted and Ultimate Treatment – 07 3899 9133 INEBRYA Moisture Care Lotion – 1300 789 913 GOLDWELL Kerasilk Color Intensive Luster Mask – 1300 135 722 LISAP MILANO Top Care Repair Chroma Care Colour Mask – 1300 154 727

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MY WAY

SWEATER WEATHER ANTHONY NADER

Owner of RAW Anthony Nader

The dress does look mighty cosy, which is key for happiness at the end of the day. I don’t get the black heavy clogs with that furry stuff around the edge. Maybe she just came back from Holland? Who knows, but good for her.

I get the vibe with the draping curtain bangs and the length with “airiness” to it. I’d take a little more weight out of the interior, so the hair shape had a more “airiness freedom” to it and was less flat hanging.

I’d go dark with the colour; it’s mysterious and cooler. Enqueue drum roll for Muk Hybrid Hair Colour.

I’d style it more Saint Laurent looking (see Mica Arganaraz) and have the hair strands appearing dewy rather than fluffy.

I’d want to see the hair looking chicer instead of boho. Davroe Formation will give me what I need here. It will provide the wave definition without the strands feeling or looking crunchy.

MY WAY

CULOT TE COOL ASH CROKER

Owner of the The Salon by Ash Croker and CØR Color Ambassador I love this look. It’s giving me cool chic French vibes. The black leather teamed with a pop of colour softens the whole look.

I feel the hair could be stronger. I’d pull it back to expose more of the earrings.

A blunt French bob would also work here too. I’d keep the deeper roots and add a little freehand painting to give the cut some texture through high gloss shine.

This would make the look feel seamless and appear more editorial rather than sun- kissed.

INFEATURE

LESSONS IN LUXE MARIE NAHAS SALON HAS HIT MALVERN, MELBOURNE AS AN ALL-NEW LUXURY DESTINATION. WITH A GRAND OPENING IN DECEMBER – YOU COULDN’T MISS THE SKYHIGH BALLOONS OUT THE FRONT – MARIE RICUPITO IS UNLEASHING OVER THREE DECADES OF HAIR STYLING, EDUCATION AND SALON OWNING EXPERIENCE INTO WHAT SHE DESCRIBES AS HER “NEW CHAPTER”, WRITES SHANNON GUSS.

I

n her successful and storied career, where she has worked and conducted education in both business and creative hair, Marie has learnt some important tips to bring to the new venture. Chief among them is her need from a specialised salon coordinator – someone who can fill in for a service if necessary, but whose main role is in making sure the drinks are filled, the snacks (cakes, fruit, cheese, etc.) stocked and the clients are happy. This person answers the phone in lieu of an inexperienced apprentice, manages retail sales and is the clients’ first and last point of contact to ensure a true luxury experience.

In fact, it follows suit from Marie’s entire philosophy to go the extra mile in the pursuit of true luxe salon service.

“Everything we do on our business is guided by the client, their wants and needs and how we can better our service experience to their benefit,” Marie said. “Our service experience really starts with the consultation; deeply listening to the clients concerns and challenges so that we can provide them with the most optimal service solution that will meet their needs. We are incredibly mindful to allocate enough time to our client appointments so that they are not rushed or hurried when in the salon.”

“We want them to feel pampered, relaxed and be able to step away from their daily routine and take time out just for themselves. So it is really important that the ambience of the salon is one of calm and relaxation,” she continued. “We are aligned with professional and luxury product brands Matrix, Kérastase, EVY Professional and ELEVEN Australia, offering a comprehensive range of retail solutions that complements our salon services."

In terms of design, the savvy space allows plenty of natural light, with pieces from Comfortel and Marie’s own interior design selections. The light installation in the middle of the salon stands out as a hero piece and social media favourite, anchoring a space that’s ultimately minimalist, chic and elegant.

“The high New-York-Loft style ceilings were a standout feature for me when I first saw the salon space. I loved the openness and airy ambience they create,” Marie said. “I have kept the salon design very minimalist with an emphasis on clean open spaces that allow for our salon guests to feel calm and at ease. Our centre retail island is definitely a feature of the salon and an excellent starting point for conversation when educating our salon guests on professional home care.”

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Marie’s client care is second to none, and its no wonder so many of her clients are following her to her new space. She prides herself in making the space somewhere you simply want to hang out, with a sunny colour table and complimentary Wi-Fi that allows you to park yourself there all day.

“Our customer service experience is most definitely our point of difference. I believe that a client should be treated with the same superior service, care and attention to detail each and every time they visit the salon or call for an appointment,” Marie said.

“Whether a client has been with me for one visit or ten years, I always ensure they are treated with the same, consistent superior level of care. It is this dedication to my clients’ salon experience that has allowed be to have clients remain with me for over 20 years.”

Marie and her excellent team are a well-oiled machine of old and new relationships, making the space in Malvern a mustattend. It’s the next step in an already well-worn career for Marie, who hopes to take the space as an opportunity to expand her own personal brand and education. As a Matrix ambassador, EVY Professional ambassador, educator, hairdresser, salon owner and mother, Marie has done it all over decades in the industry. This salon looks to be the next tick on the bucket list of her success.

For more information visit www.marienahassalon.com.au

INFEATURE

HAIRCARE’S HOME HAIRCARE AUSTRALIA HAS GROWN TO BE AUSTRALIA’S BIGGEST DISTRIBUTORS OF LEADING BRANDS AS WELL AS THEIR OWN DISRUPTIVE BRAINCHILD, EVO. HAVING A FAMILY HERITAGE TO UPHOLD AND A GROWTH STRATEGY TO CONTINUE. WE CHAT WITH GENERAL MANAGER PAUL WOODS FOLLOWING HIS APPOINTMENT TO THE FRONTLINE OF THE BUSINESS IN 2019.

Working with the Haircare Australia legacy and family what are some of your key goals to motivate you in 2020?

I am excited to have recently joined Haircare Australia (HCA), the business has a wonderful history of supporting the local hairdressing industry. We are very mindful that industry landscape is evolving, especially in the way consumers purchase and their expectations. I am really excited to be a part of the HCA team that will continue as a proactive industry leader continuously exploring ways in which we add value to our direct clients and the broader hairdressing and barber industries, whether this be through brands, products, services or the purchasing experience.

What are your strategies and developments to enhance the experience for Haircare Australia customers?

While holding 40 years as an industry pioneer, the family and broader business remain dedicated to bringing leading brands and products to market. We are also very conscious of the everevolving changes across the hairdressing industry, therefore keeping the way clients shop and purchase front of mind.

E-commerce has become the way of the world and consumer purchasing preferences will lead HCA to further expand into e-commerce and social media platforms.

How have you seen salon and small business needs change?

Salon owners are so passionate and engaged in their business; they can quickly lose sight of the holistic side of running a business, or take the time to enhance their skill set. It’s tough out there as a salon owner right now.

I love the concept of business summits, study tours and the education programs HCA offers to business owners. These events provide a wonderful platform for like-minded professional to remove themselves from their day to day activities and receive business coaching and motivation through some insightful professionals that lead business growth and positive change.

What are your key previous experiences and learnings in B2B business?

I spent the earlier part of my career working alongside key FMCG food & beverage companies, locally and around the globe. This opportunity allowed me to really appreciate the importance of understanding not only diversity of clients, industries, market environments and cultures, but also the importance of bringing continued value to their world. When I reflect on my major learning, I would say the core of success remains the same regardless of the where you conduct business. I strongly believe by understanding your clients, their ever-changing needs and driving a positive client experience will ensure you consistently provide value and therefore achieve success.

“We will continuously explore ways in which we add value to our direct clients and the broader hairdressing and barber industries.”

What new initiatives can we expect?

Some of our initiatives will be tangible to the industry and our clients such as new products and professionally curated education programs, others will remain internally focussed around enhancing our processes and systems, In saying that, our focus remains consistent in bringing ever evolving industry value and positive experience for all of our customers.

How can we better promote salon partner engagement?

HCA strives to supported salon owner/managers and the broader industry. In the short time I have been with HCA it has been extremely obvious we are 100 per cent dedicated to partnering with our clients and key industry stakeholders. We believe partnering with our clients helps for a healthier industry.

For more information visit www.haircareaustralia.com.au INSTYLE 91

INFEATURE

CULTURE QUEENS

THERE’S A LOT TO BE LEARNT FROM RAZOR DOLLS – A BOLD SALON CEMENTED IN PRINCIPLES OF GEEK CULTURE AND SUSTAINABILITY THAT KNOWS IT AUDIENCE AND REVELS IN ACCOMMODATING THEM. FROM VIVID COLOUR, TO ARCADE GAMES IN THE SALON WAITING AREA, AND THE SPACE RECENTLY BEING INDUCTED AS A POKESTOP, YOU’VE NEVER MET A SALON QUITE LIKE RAZOR DOLLS, WRITES SHANNON GUSS.

R

azor Dolls and their fearless leaders, Brooke Lynch and Peanut, embody bright, geeky, sustainable culture in everything from their tattoos, to the salon décor, their salon practices and even their pet lizards.

This is a salon that understands their brand, speaks to their clients on higher levels than just service and truly feels like home to an eclectic bunch of clients and staff who just like to hang out in this one of a kind space.

The salon has something to catch the eye from every angle.

Once just a block of offices, it has been transformed into every geek kid’s salon dream – think a Pac-Man table to be played, walls made of Lego and lizards taking advantage of the salon’s natural light. It’s a salon that speaks to the young and the cool, check their astronomical rise on Gen Z social media platform of choice Tik Tok as a reference, and has built a genuine salon family out of loyalty and camaraderie. Clients find out about the salon through word of mouth or on forums for anything from Cosplay to transgender beauty. They enter this unique space and realise they’ve found their people. Then, as you’d expect, they never leave.

“We’ve got whole families,” the duo explained, with their clients following them eagerly despite recently having moved locations. “We’ve seen kids go from little babies to teenagers and now they’re in love trying to get married.”

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Brooke Lynch and Peanut

It’s not just clients who simply want to hang out in the inviting space. The staff itself, a tight-knit team of eight, knock off at the end of the day and then stay to indulge in a glass of champagne.

The salon presents a tranquil space to unwind in. Sustainability is a core factor of Razor Dolls, something that pairs with bold, geek, hyper 21st century culture more perfectly the more you think about it. Razor Doll’s clients are tuned in, passionate people and, in 2020, those passions are often connected to the environment – hence, the salon’s array of greenery adding to the atmosphere and eco-conscious mindset leading their salon practices.

“I think they’ve married very well together,” Brooke said. “The majority of our clients are vegans. I feel our complete zoo of clients that come from all the most random weird, wonderful places all gel really well together.” The salon partners with Sustainable Salons and offers their clients a green fee to meet them half way in offsetting the carbon footprint of salon services.

With so many intricate layers to the salon, finding the ideal product partner is paramount. The salon is renowned online

for their bright rainbow colour, so bold hues are a necessity.

As these services are heavy-duty transformations, which take hours, plenty of skill and commitment, the right care, quality and technology is significant, as is the sustainability factor. What brand can tick all these boxes? Enter muk Haircare.

The brand fits Razor Dolls as an Australian, sustainable and local operation, one which allows the salon to call up and speak to someone on an intimate first name basis. Importantly, the prices are fair, ensuring clients, who all have to buy retail to maintain their vivid colour look, aren’t spending more than they need to on an a hair service that is already a formidable investment.

The brand’s newly launched Vivid hues are the perfect tool, and they also facilitate the talented team in their education and editorial pursuits. Razor Dolls appreciates muk’s philanthropic, community-minded DNA – plus, there’s a Pokemon named Muk, the rainbow version of which sits as a model amidst the salon’s shelves. It’s almost too perfect.

As Razor Dolls and muk Haircare are a partnership, the salon considers its clients as partners as well, working together on hair looks that often go viral, and truly change lives. Clients are expected to invest in retail, maintain the proper care necessary with bold colour, as outlined in a contract, and be a welcoming, non-judgmental presence in the salon’s eclectic space. It’s more than just business for Razor Dolls, their services and their community can’t thrive without the right clients bringing their commitment and energy to the table.

This is consolidated with a professional system that includes

only face-to-face quotes that actually accommodate the client’s personal needs and confirms a realistic price, also giving the client time to truly experience the space before deciding to partner with the salon. The salon’s digital platform allows clients to select the service and retail options they want, and work back to meet their budget, with both the salon and client working together on an affordable, transformative hair experience.

Razor Dolls are passionate about professionalism and accountability in our industry and the need for practices that elevate the worth of the hairdresser’s time and skill. As an example, they charge for consultations that run over time and they financially account for strand tests that take up a chair "I feel like hairdressers need to start thinking like that, it needs to be a culture. Waivers need to be a culture as well," Brooke said.

At Razor Doll's core is the inclusive family DNA that makes the salon unique. You’ll know if someone fits into the culture from much more than just their bright hair hues, it’s a state of mind that gives the salon its feeling of community and home. To some, this home is vital, and Razor Dolls never takes that for granted.

“We have done a gender affirming haircut dates for transgender children a couple of years ago," Brooke said. "That was put into a forum and it’s just circulated. I feel like you get some of these kids and they really need to be nurtured. So the people who come in are your people. They know that this is their place.”

A lot of work, time, energy and practices go into building that culture, but the results? Priceless.

For more information visit www.razordolls.com.au

WATCH NOW

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NATURAL LOOK AUSTRALIA

INFEATURE

GROOVY, BABY DONNA SHERIDAN IS A NEW MELBOURNE HAIR DESTINATION BUILT ON A ENVIRONMENTAL CAUSES, QUALITY HAIR SERVICES AND A RETRO NOSTALGIA THAT HARNESSES THE VERY BEST OF THE 1970S.

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elcome the Donna Sheridan salon, a new sustainable salon option boasting hair with a conscious and an uber-chic 70s aesthetic.

The founder, Donna, has been a hairdresser for fifteen years and this space now uses that experience to showcase her personal style and values, such as her commitment to the environment. The luxe salons has a relaxed, calm vibe and a family-oriented feel that hopes to make clients feel comfortable.

“In an effort to break free from stereotypical hairdressing, we provide complete transparency with our clients,” Donna said. “All of our stylists have over a decade of experience so time isn’t an issue, giving us creative freedom without the constraints of a strict schedule. Our salon and stylists focus on making our clients feel at ease and comfortable throughout the entire experience.”

The salon is located in the edgy inner-city Melbourne suburb of Fitzroy, and boasts a brick studio outlook, as surrounded by trendy wine bars, galleries and urban boutiques. The aesthetic of the salon is largely inspired by mid-century elements, and has hero features such as indoor plants and a pop of retro yellow on the front door. They deal with client transformations and services that range from cut to colour, style, treatment and blow dries, with a supreme focus on the entire client experience.

Donna herself hails from a small town in the South Island of New Zealand, having moved to Melbourne in 2008. She credits her creativity, empathy and connectivity to people as the ideal tools she carries as a hairdresser. Her stylist team includes Erin Frances, Lucia O’sullivan and Shannon Senol. Collectively the studio offers 55 years of hair cutting and styling experience.

Donna’s passion for the environment shines through every facet of the salon. The salon partners with Sustainable Salons, 94 INSTYLE

ensuring they achieve zero waste, reduce their carbon footprint and implement sustainable work practices that benefit the local community. Up to 95 per cent of waste resources from the salon are diverted from landfill and sent to recycling. Everyday byproducts including hair clippings, applicators, aluminum foils and colour tubes are collected for environmentally-friendly recycling and innovative reuse. All proceeds from repurposing salon materials are donated to OzHarvest and KiwiHarvest to provide meals for those in need. The salon also uses KEVIN. MURPHY products to offer optimal hair colour that’s kind to the environment. All product bottles are made from 100 per cent recycled ocean plastics in an effort to make a circular supply chain. The product is PPD free, ammonia free and uses naturally derived ingredients including aloe vera, honey, shea butter and pomegranate.

Healthy, environmentally-friendly, family-focused and totally vibing, Donna Sheridan is your new retro dream. Groovy, man.

For more information visit www.donnasheridan.com

Blush’in Bold Collection from Comfortel

TRENDING SALON STYLE

Blush’in Bold

Soft. Tough. Pretty. Raw Feminine reigns supreme in this salon look. Blush shades take a dramatic turn with added feminine neutrals combined with midnight tones. Soft and elegant, yet unexpectedly mature, complement it with lush fabrics and wall colourings for a refined, contemporary space. This salon design will become the perfect haven of femininity.

And an instant Instagram fave.

DESIGNER TIP !

WORDS AND STYLING: LISA FELEPPA

Fa shion your own pink pieces . Opt for wall colo ring or designer furn iture to crea te the lo ok.

Franka Blush Salon Chair Comfortel Furniture www.comfortel.com.au

Toscani & Blow Bar @toscaniandblowbar

Mova Black on Black Salon Trolley with Personal Power Comfortel Furniture www.comfortel.com.au

Glow Beauty Space @glowbeautyspace

Lady U Salon @ladyu_salon

The Blow Australia @theblowaustralia

Salon Gabrielle @salongabrielle_

Rosie Blush Salon Chair Comfortel Furniture www.comfortel.com.au

Nero Mirror with Black Diamond Double Bench and Comet Black Footres Comfortel Furniture www.comfortel.com.au

Lisa Feleppa is the Marketing & Brand Manager at Comfortel Salon Furniture.

For more inspiration on salon design ideas go to comfortel.com.au or @comfortelfurniture on Facebook, Instagram or Pinterest.

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INFEATURE

SEASIDE SERVICE

IN AN ERA OBSESSED WITH THE NEWEST, LATEST AND THE MOST MODERN DESIGN, IT’S EASY TO LOSE SIGHT OF QUALITY SERVICE AND THE LANGUISH OF LUXURY WE ONCE KNEW. KIM’S IS A REFRESHING ESCAPE FROM OUR BUSY LIVES WITH THE SERVICE OF A TRUE FAMILY BUSINESS, WRITES CAMERON PINE.

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he Kim’s heritage stretches back more than 133 years as the oldest still operating resort in Australia with a mantra equally honourable. Tirelessly family owned and operated, just a few minutes at the magical beachside enclave and you’ll notice gaps in the service mindset of many of the many 'new' and 'hip' destinations often triggered by the lack of culture and buy-in from individual staff? Where’s that feeling you could stay well after check-out rather than be reminded of what you can and can’t do? Kim’s keep the focus on individual service. Think Dirty Dancing 1987 country club meets romantic seaside anniversary bungalow and you have a place with as much collective spirit as personal privacy. Subtropical rainforest meets sand-filled feet delivering the value of a true holiday where there’s no need to leave.

Kim’s comprises a cluster of complete beachfront bungalows where no two are identical, from private swimming pools, saunas, double showers, spa baths – take your pick, but be guaranteed the sound of the ocean. If you can’t get a bit of personal clarity after a visit to Kim’s, then it’s doubtful anywhere will.

Kim’s is just over an hour north of Sydney and 45 minutes south of Newcastle, scattered in the most prime corner of Toowoon Bay. Not up for a romantic weekend? Kim’s is the ultimate management retreat, work escape or for the true foodie to just eat your way through the weekend with some of the best traditional cusine Australia has to offer. It’s little wonder guests return time and 96 INSTYLE

time again for the food alone and, yes, it’s unlimited! You can eat as much as you want from fresh seafood, traditional family recipes and a wine list to enjoy over several hours and courses. There’s a sitting room with a bar adjacent to the restaurant where in winter the fire brings that unprecedented level of cosy and on weekends live music and a touch of jazz add to the ambiance.

Exclusively for adults, the beach and the dining room are strong enough drawcards in their own right but the rooms have so much space, you won’t feel like you’re paying for a square metreage.

Comforts of home, furniture inspired by traditional bungalows rather than modern lines – the focus is on comfort and space.

“The sort of beach retreat that, in a perfect world, everyone would like.

Individual timber tree-style houses with floor to ceiling glass that open onto the beach or to a jungle filled with creepers, banana palms, hibiscus and an avenue of century-old Norfolk Island pines,” The sort of beach retreat that, in a perfect world, everyone would like. Individual timber tree-style houses with floor to ceiling glass that open onto the beach or to a jungle filled with creepers, banana palms, hibiscus and an avenue of century-old Norfolk Island pines - and all just a short drive from Sydney.

With dinner and breakfast included, a check out of 12 or even later if time permits, take a chance on your next escape from your everyday and let the beach do the rest. Kim minus the Kath and Kel but with the memories of an Aussie icon.

For more information visit www.kims.com.au

INFEATURE

THE INNER SPACE

WITH A STUDIO SET UP ADJACENT TO ADELAIDE’S GROWING HAIR AND BEAUTY COLLECTIVE, SPACE SALON FURNITURE ARE THE EXCLUSIVE IMPORTERS OF PREMIUM QUALITY MALETTI. LOOKING TO ELEVATE YOUR SALON AESTHETIC? LOOK NO FURTHER THAN SPACE, WRITES CAMERON PINE.

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ince its inception in 1936 Maletti has long been one of the world’s most beautiful salon furniture manufacturers, collaborating with leading and iconic designers from all over the world to produce a salon finish unlike any other. Located in Scandiano near Bologna, the design and manufacturing headquarters are arguably the most impressive in the hair and beauty furniture business globally.

Bringing such a definitive level of luxury to Australia, owner of Space Salon Furniture Phil Taylor says salon owners fly in from across Australia to ensure they find the perfect pieces for their salon but their appreciation for quality is met.

“Maletti luxury furniture is designed for those more concerned with quality than with price. There is demand globally for such a high level of craftmanship and all furniture is made from the same production facility in Italy,” Phil said.

“Maletti is the benchmark globally for custom salon furniture design and fabrication and can be completely tailored to suit any salon,” he said.

The desire to continuously improve the working conditions of hair stylists, in both appearance and functionality, has driven Maletti to significant international fame over the years namely through working with leading designers, including Philippe Starck, Borek Sipek, Claudio Silvestrin, Ross Lovegrove, Christophe Pillet, Didier Gomez, Maurizio Macciocchi, Matta & Varaschin.

More recently, a Sarah Lavoine collection has been popular with its chic lines and almost classic Art Deco design finish – a key performer in the 2019 collection that personifies a classic French elegance.

Such choice to collaborate has revolutionised style and set all the trends

which have made their mark in salon furnishing over the past 30 years. While Phil believes the incredible potential quality furniture has on completely changing the mood in an environment can be overlooked, realistically Maletti caters for just 5-10 per cent of the market in Australia.

“It really is for salons that put quality and performance over everything else, that and the fact that we are the only furniture company that offers such a high level of customisation,” Phil said. There are beyond 50 types of leathers and side panel combinations to choose from to ensure each salon they provide furniture for can be completely unique.

Comfort for both clients and professionals has remained at the forefront of the brand’s mission, not only combining function with form but elevating the aesthetic of a salon that suits the mood of the inside and outside environment.

Concave neck rests on the washbasins, manual and electric leg lifting devices, roller and air massage units in addition to endless innovations also for the work stations, including screens integrated into the mirrors and the introduction of the technical table as a new furnishing element are possibilities of the brand’s global approach to any type of salon.

All such innovations were introduced for the first time by Maletti, which over the years have led a standard for the sector.

Phil first set up Hair and Beauty Collective just over three years ago, the company which now does business with more than 100 salons across Adelaide – keeping in mind the Adelaide market is small in comparison to other markets – this represents significant success.

The icing on the cake with Space Salon Furniture is that Phil can offer a salon complete exclusivity to a particular look which, based on custom choices in finish that are completely bespoke to the mood of a salon.

“A lot of people like the idea of coming and doing business and supporting salons in Adelaide but not many come here and do it. To open doors here in Adelaide you need to be committed and offer ongoing support through education” Phil said.

“The big brands are here but as far as brands that fall outside of the big three or four, many of the smaller companies aren’t really committed to the market here,” he said.

According to Phil, facilitating monthly education, opening an office and in the case of Space, a studio to see the furniture available are the important ingredients to make a brand work in the industry.

Phil is even willing to support salons and fly them to the studio in Adelaide if they are wanting to see the furniture first hand, and are committed to sourcing quality Maletti furniture.

With a variety of payment options and an option of six month interest free payments, achieving top quality imported salon furniture can be easier than you think – it’s no wonder some of Australia’s leading salons including Parlour Hair, Paloma salon, Papas and Pace, Headcase, Rixon Hair and Edwards and Co have all purchased Maletti furniture for their unique spaces.

75 years on Maletti continues its mission to be the number one hairdressing chair, wash basin and hair station provider in the world, Maletti continues to be the superlative choice.

For more information visit www. spacesalonfurniture.com.au INSTYLE 97

INFEATURE

TAKE ME TO CHURCH

ELITE HAIR AND BEAUTY SALON IS UNIQUELY BUILT INTO WHAT USED TO BE A COUNTRY CHURCH CONSTRUCTED IN 1868. WITH A SOCIAL ENERGY, A COMMITMENT TO QUALITY AND A PARTNERSHIP WITH A BOLD PRODUCT RANGE – ACTYVA BY KEMON – YOU CAN UNDERSTAND WHY ELITE BOASTS SO MANY WILLING DISCIPLES.

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here’s no groaning about going to church when it comes to Elite Hair and Beauty, a one of a kind reconstructed salon that prioritises spaciousness and their own original brand of luxe, as run by salon directors Alex Lemke and Jade and Leanne West.

“We designed the salon to be open and spacious and have plenty of room to move around,” Alex said. “Our clients suggested a social space to relax while they waited for their colour to process. Our idea was to create a luxurious rustic interior, while using natural and industrial materials.”

The salon presents a long history of success, and key to that is their constant innovation. Take their new partnership with Actyva by Kemon, a range that fuses science and nature with over forty naturally derived ingredients that work synergistically with top-tier scientific research and discoveries.

The range is predicated on beauty and wellness, built to garner immediate results on hair and is Italian made to incorporate some European luxury into the salon.

“We chose to partner with Kemon as we wanted to have a more natural range for our clients,” Alex explained. “We love that its organic certified, vegan certified and environmentally friendly. We especially wanted to work with Actyva as we had clients with scalp sensitivity and we couldn’t find a range that met their needs. We are working our way to become a sustainable salon by using water tanks and having all of our foil used in salon recycled.”

Staff and clients alike point to some specific products as hero, must-have tools. Some major titles mentioned include the Silkness and Control (Disciplina) Shampoo, Conditioner and Mask. “We love Disciplina as it leaves the unruly hair frizz free and has as amazing smell as well as being environmentally friendly and cruelty free,” Alex explained.

98 INSTYLE

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The Strength and Protect (Nuova Fibra) Cream is another product of choice. “It leaves the hair feeling strong and looking shiny, you can cleanse and wear or cleanse and blowout. It smells amazing too!”

Actyva is formulated with the client in mind every step of the way, appealing to informed and educated consumers who know what they’re buying and research where to spend their hard earned cash. Actyva’s commitment to both the product and service, and ritualistic focus on consultations, customer service, specific massage techniques and communication makes for the ultimate salon professionalism. Their partnership with Elite Hair and Beauty takes this into account and comprises a major part of the salon’s 2020 vision.

“We want to educate our clients on the benefits gained by using Kemon products at home. Over the next twelve months we would love our staff to train with the Kemon team and broaden their knowledge and education on the brand,” Alex shared.

With an eye on service, quality, sustainability and their ever unique salon style, Elite Hair and Beauty’s formula continues to hit its stride.

For more information visit www.sabrecorp.com.au

INBEAUTY

Newcomer Tony & Murno is pioneering makeup for men. After years of research, the Australian duo Tony Tsianakas and Ewan Belsey found a gap in the market for men seeking products crafted for their skin. They created Tony & Murno as a skincare-makeup hybrid which is specifically formulated for male skin, as it tends to be thicker and oiler. Products are made from natural Australian ingredients and are ethically tested, vegan and cruelty-free. www.tonyandmunro.com

Plastic-free pout The creators of Australia’s leading plastic-free toilet paper Pure Planet Plastic has announced the launch of its organic, plastic-free and recyclable collection of lip balms. “Every bit we do makes a difference and thankfully now there is no reason to add to the evergrowing issue of landfill,” Commercial Manager Christina Kjaergaard said. Available in four flavours, the lip balms contain shea and cocoa butter, beeswax, sunflower oil and antioxidant-rich vitamin E, and are encased in compostable, uncoated PCW paper. www.pureplanet.com.au

INSTYLE X Goldwell editorial photo shoot credits on page 68

Made for men

Beauty NEWS

Probiotic skincare

Skincare brand DMK has launched a new three-step range designed to protect and nourish the skin’s microbiome. Like the digestive system, the skin has a community of microbes that become disrupted due to external factors such as diet and environment. The new Enbioment probiotic skincare range focuses on working in harmony with the skin, rather than against it, to help reverse reactive skin conditions such as rosacea and dermatitis. www.dannemking.com

Gimme Morphe Professional makeup brand Morphe has opened its second Australian store. Located in The Fashion Capital in Chadstone, the opening comes off the back of the brand’s first store opening in Melbourne Central and launch into Mecca last September. The highly coveted brand is known for its collaborations with high profile makeup artist such as Jeffree Star and Jaclyn Hill. It also boasts elaborate artistry palettes packed with extensive shades to fulfil any creative desire. au.morphe.com

Scent of wellness Australian brand Palm Beach Collection moves into the holistic health space with its latest launch, Wellness. The collection of home fragrance products features fresh new scents like Jasmine & Lime, Neroli & Amber, and Rosewood, Gardenia & Musk. The Wellness range also introduces three new products to sit alongside the signature hand-poured coconut soy candles, reed diffusers and body wash. The calming scents are now available in a Travel Tin Candle, Linen Spray and Room Mist. www.palmbeachcollection.com.au

INSTYLE 99

INBEAUTY

Deep Detox After months of over-indulging, detox with these skin saviours.

ZITSTICKA Killa Spot Clarifying Microdart Patch – wholesale@zitsticka.com DMK Enbioment Mist – 02 8424 6600 PETER THOMAS ROTH Cucumber De-Tox Foaming Cleanser and Hydra-Gel Eye Patches – 02 9331 1170 BIOSSANCE Squalane + Phyto-Retinol Serum and 100% Squalane Oil – 02 8880 9446 CANNABELLA Green Detox Face Mask – info@cannabella.com.au OMG! Bounce Mask – 02 9666 3611

100 INSTYLE

INBEAUTY

Shine bright with these illuminating beauty products.

ICONIC LONDON Illuminator – 02 8880 9446 TRINNY LONDON Right Light Highlighter – hello@trinnylondon.com CLARINS Everlasting Youth Fluid – 1800 861 888 SALT BY HENDRIX Glisten Toning Facial Essence – 0452 183 503 BYRON BAY BRONZE Ultra Dark Tanning Foam – 1300 722 397 MARC JACOBS BEAUTY Glow Stick Glistening Illuminator – 02 8880 9446 PETER THOMAS ROTH 24K Gold Pure Luxury Lift & Firm Prism Cream – 02 9331 1170 SISLEY Phyto-Blush Twist – 1300 780 800 NATURALLY SERIOUS Fruit-Tox Resurfacing Facial Remedy – 02 9331 1170 MERE Resilience 8 Bio-Illuminating Face Oil – orders@mereskincare.com LA MAV Organic Bio-Active Primer – 1300 052 628 INSTYLE 101

GHD HELIOS

TOUCH IRON

ghd has launched its lightest and fastest professional hair dryer in the new helios. Developed by a team of engineers, physicists, and professional stylists at its Research and Development lab in Cambridge, Helios boasts ultrapowerful drying and ultimate styling control. The aerodynamic design and bespoke contoured nozzle provide concentrated temperature and airflow distribution. The lightweight but powerful 2200-Watt brushless motor and ergonomic handle helps to reduce the stress on muscles that often comes with the continued professional use of hair dryers.

Visit www.ghdhair.com/au

Cloud Nine has launched its fastest heating straightener, Touch Iron. The revolutionary technology heats instantly from the first stroke eliminating any wait time. The buttonless iron has two temperature settings - 165° for finer hair and 195° for thicker hair. Users operate the iron and switch between settings by quickly tapping the plates together.

Visit www.cloudninehair.com.au

ARCTIC BLONDE SHAMPOO The reality of transforming hair from brunette to blonde isn’t hard work with the help of Colordesign Arctic Blonde Shampoo. The purple shampoo keeps hair looking fresh and healthy.

It revitalises and brightens blonde hair, as well as grey tones, and assists with stopping hair from going brassy. At-home maintenance is vital to keeping your clients happy with their in-salon results and Arctic Blonde Shampoo makes this easy. Visit www.joiken.com.au

LONG CUTTING COLLAR

The latest tools, terms and technology BRUSHWORX VIRTUOSO COLLECTION

HOT TOOLS BLACK GOLD COLLECTION The Black Gold Collection from Hot Tools is the perfect combination of superior performance and elegance. Using the best technologies and crafted by experts, the Black Gold Curling Irons create uniform styles that straighteners cannot achieve. The irons feature 13 variable heat settings, which warm within seconds, and a three-metre long professional swivel cord. The 24k Gold styling surface distributes heat evenly and the Micro-Shine finish minimises friction and reduces damage to the hair.

Visit www.hottools.com.au

Style clients’ hair more efficiently with the new Brushworx Virtuoso Rose Gold Collection. The chic rose gold brushes are designed to help create longer-lasting, smoother results with ease. The brushes are lightweight with a comfortable handle to ensure better control when styling. The collection comes in beautiful display boxes that are designed to sit on a shelf, countertop or hang on a wall display within the salon - allowing for easy retailing to customers. The collection consists of the following brushes; Hot Tube Brushes (Small, Medium, Large), Vent Brush, and Paddle Brush.

Visit www.datelinecity.com or call (02) 9666 3611

Glide Hair Tools has released a new and versatile Long Cutting Collar. It’s fantastic for cutting and colouring longer hair as it measures 34cm from the neckline to the bottom edge. The new collar offers maximum protection and coverage making it an ideal work base. The weighted front means it sits securely and smooth across the shoulders, creating clean lines around the neck and further down when cutting longer hair.

Visit www.glidehairtools.com or call 02 8730 8847

INBUSINESS

PLAN WITH YOUR BEST CLIENTS AS THE YEAR CAME TO AN END, IT WAS THE PERFECT TIME TO REFLECT ON THE LAST 12 MONTHS, AND MAKE PLANS TO ENSURE BUSINESS SUCCESS IN THE COMING YEAR, WRITES KYRA SPROULE.

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ather than trying to focus on everything at once, why not take a moment to think about your clients, not your whole client list, but your best clients. Who are they? What do they say about your business? What keeps them coming back? Getting to know your best clients is key to planning and preparing for future business success. So let’s get started!

more uptake if you incentivise the survey. A free treatment or discount on their next visit can really increase the amount of time and effort your clients will put into answering the survey, and thereby improve the usefulness of the results.

Use the information you’ve gathered to inform any changes or adjustments you could make to your salon, spa or clinic to better meet the needs and desires of your best clients.

Who are your best clients?

There are a limited number of hours in the day, so more clients on your list doesn’t always mean more revenue in your pocket. What you really need is for all of the clients on your list to be your best clients.

Your best clients not only keep coming back and bringing revenue in, but they also act as brand ambassadors by telling like-minded people about your business and what makes it special. Unlike finding new clients through deal sites or promotions, the people your brand ambassadors bring in are more likely to become great clients too.

How do you identify your best clients?

Your salon and spa software may help you to identify your star clients.

Get to know who they are, discover what they have in common, what they’re buying and how often they visit. You can also identify clients that share some traits with your best clients, and see what you and your staff can do to make them your best clients too.

What do your best clients want?

The best way to give your clients what they want is to make sure you know exactly what that is. Rather than guessing your clients’ desires, why not ask them? A survey is a relatively quick and easy way to gather information from your clients and can inform your business goals and decisions for the whole year.

Would your clients prefer your late night to be Wednesday or Friday? Would they prefer to be rewarded for their loyalty with free products or service discounts? Do they like the music you play in the reception area, the tea you serve and the products you use? The best way to find out is to ask!

If you only need to know a few things, a comment card at reception or a post-appointment follow-up email with a survey link should work well. If you’d like more in-depth responses, you’ll get

What makes your best clients choose you?

What makes your business special? The value of your business is not just in the way you see your salon, spa or clinic, it’s about how your best clients see you, and how they see themselves. Look closely at your clients and how they speak about your business, you may discover a point of view that you hadn’t considered before. Once you’ve figured out what makes your business truly special, do more of it! Focus on what you’re best at, and what keeps your loyal clients coming back. You don’t need to have a service menu as long as your arm to make your clients happy. They come to you because they like what you’re doing, adding more service offerings or expanding to new audiences may even dilute what makes you special.

Instead of considering adding more, you might want to think about becoming even more specialised. Are you really great with blondes? Adjust your marketing and packages to make the most of your position as a blonde specialist. Do you have great results making cancer survivors feel amazing? Make sure the world knows about it!

When you’re great at what you do, people who are looking for your specific skill set will find you, stay loyal to you and tell others about you.

Which brings more potential loyal and like-minded clients through your door.

Learning about your best clients and what keeps them coming back for more is a great way to learn more about your business. When you use the information to identify areas for improvement and make plans to leverage what you already do well, you’ll be setting yourself up for future success.

Kyra Sproule is the Marketing & Communications Coordinator at Kitomba Salon & Spa Software. To learn more about what Kitomba can do for your business, visit www.kitomba.com or call 1800 161 101.

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INBUSINESS

ROAR INTO

2020

THESE ARE THE 2020 SOCIAL MEDIA TRENDS YOU DON’T WANT YOUR COMPETITORS TO FIND OUT, WRITES JO BURGESS.

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n 2019, I intertwined myself in the world of social media and have learned so much in this journey. I launched Social Sorted – a subscription service that can help you get your social media on track, keep you up to date with all the latest trends, and give you fresh content curated for your salon’s social feed, monthly.

Each month, subscribers receive a collection of eye-catching lifestyle images and quotes all paired with inspirational captions designed to engage their followers.

We’ve entered a brand-new decade, and blowing a big fat goodbye-kiss to the twenty-tens has never felt easier. To kick-off the new year, let’s set our sights on the mammoth social media trends we’re going to see in the roaring 20’s.

LOOK BEYOND THE LIKES Last year, Instagram and Facebook did something that SHOOK the internet to its core. They removed likes and everyone lost their marbles. Removing likes was spurred on by a debate that people relied on likes for self-validation and that it was detrimental to mental health. Fair call.

To measure engagement in 2020, turn your focus to your insights and measure your engagement based on comments, shares and saves. Instagram is about finding a lane for your brand and creating engaging content. Gorgeous and authentic images with thought-provoking, save-worthy captions will become crucial for posts, while less permanent channels, like stories, is the perfect place for hair shots and behind the scenes footage.

ENCOURAGE A TIME-OUT With a microscope on the effects of social media on mental health and self-validation in 2020, it’s important to remind clients how you can actually help with their mental wellness – not hurt it.

People will be looking for ways to get off social media and use their phone less – focussing more on real interactions with the people around them. Seize this opportunity to promote self-care through your salon. Through your own social media, encourage clients to take a break from their socials when at the salon.

LEVERAGE INFLUENCERS Clients are bombarded by invasive advertising, so leveraging influencers that can sing your praises for you is priceless!

Influencers don’t need to have 10M followers to have an impact.

It’s actually micro-influencers and your very own clients that will have the greatest influence for your salon – bringing their small yet authentic and fiercely loyal following to you. They’re also way cheaper than a paid ad campaign and deliver great results.

What’s not to love?!

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User-generated content is going to soar sky-high in 2020 as brands tell their authentic stories through their customers. Look at how your clients are feeling when they leave the salon and leverage that genuine emotion for user-generated content they can share and tag on their social platforms. This gives you validation by virtue of social proof.

HONE-IN ON LOCATION TARGETING Location-targeting in 2020 is a must if you want to attract an online audience that can walk through your doors. Your potential clients are searching on Instagram for an amazing new salon and hunting for those gorgeous hair shots (it could be them sitting in the chair soon after all!) .

Make sure you’re there when clients are searching for you by adding your location to posts and using location hashtags in captions and stories. Remember, people are searching more like they used to on Google – searching for hashtags like #sydneysalon.

CUSTOMERS IN COMMUNITIES The king of social media has spoken! Zuckerberg has said the future of social interaction is Facebook Groups. He’s said it’s all about creating meaningful communities and transitioning the ground-breaking social platform from a “town square” of public news to a “living room” of more personal interactions and conversations.

Social Sorted has done just this by creating a Facebook Group for its users where members can learn from their peers, share ideas and wins, and most importantly, grow in their social media journeys together!

GO LIVE! Short, temporary content will continue its rise in popularity and dominate the social media world in the roaring 20’s. Live content is seen as more authentic, easier to digest, and easier to show off your winning brand personality!

It’s more important than ever to make sure you’re using Stories on the fly and Instagram Live to connect with your clients as well as your posts.

And our very last tip for 2020? Keep an eye on any emerging platforms, like TikTok, and evaluate if they’re a good fit for your salon.

Those kids on TikTok will be paying clients before you know it!

Want to learn something new and be kept up-to-date monthly with social media marketing tips you can action right away? Social Sorted can help you stay ahead of the pack! To find out when the doors for the Social Sorted subscription are open again, visit www.socialsoted.net and join the waitlist!

Jo Burgess is a co-founder and the VP of Evolution at Shortcuts and creator of Social Sorted.

INBUSINESS

FUTURE FACING SUCCESSFUL AUTHOR ALAN AUSTIN SMITH HAS HAD A COLOURFUL CAREER IN HAIRDRESSING, HAVING STARTED HIS CAREER WITH SASSOON BEFORE MOVING INTO EVERY POSITION AVAILABLE INCLUDING BUSINESS EDUCATION FOR MAJOR BRANDS.

C

elebrating its 30th Anniversary this year, building on from what started as a very small family business, The Fantastic Hairdresser has now grown to become globally recognised as a leading support and education company in the hairdressing industry and publisher of the highly successful The Fantastic Hairdresser book series. Alan believes the only way to get the results we need to improve our industry is through a motivated and passionate team.

He believes that we have to change the way we communicate to hairdressers to achieve the levels of commitment needed.

Staring into 2020 Alan voices some concerns for an industry he loves so much: I feel very strongly that this wonderful business of ours is facing a crisis in the next few years if we don’t take action now.

I often ask my audience this question: “What is the most critical factor for success in the salon industry?”

I get a variety of answers; great hair, the customer experience, a friendly atmosphere etc. Those are all important, but the ‘critical’ factor is the team - because it’s the team who do the great hair, provide the customer experience and friendly atmosphere.

And so this is the problem we face as it’s becoming increasingly difficult to get young people to join this business and so many young hairdressers leave the industry in the first few years.

Recruitment and retention are the words that are used here, but I want to start the change we need to make right here - let’s change recruitment and retention to marketing and engagement.

We have to market the fun, creativity and energy of this business differently to encourage more young people to want

to be involved. I have been suggesting to salons that we reposition ourselves as ‘working in the fashion and beauty business as a hairdresser’ rather than ‘being a hairdresser’ - it just seems a bit sexier!

Look how many young people watch the bedroom bloggers talking about fashion, beauty and hair. Surely some of those people might want to become a hairdresser if we market ourselves differently to appeal to a wider demographic of fashionsavvy creatives.

Keeping young people is the next challenge. Like it or not, young people today are different. They want things to happen fast, the opportunity for quick progression, and to be excited and engaged.

It’s not good enough to just have them cleaning and making coffee as their first experience in a salon. They need to experience the fun and creativity of being a hairdresser as soon as possible, from both inside and outside the salon, including the incredible events in our industry.

So many people say to me that their team isn’t passionate and they aren’t getting the engagement they need. It’s the wrong way round!

It’s not passionate people who are engaged - it’s engaged people who become passionate!

We have to stop waiting for, expecting and demanding people to be passionate and start making it a priority to engage young people in the wonder of this business so that they will become passionate.

This HAS to be the focus for the next few years or we will continue to struggle to find growth.

www.thefantastichairdresser.com INSTYLE 105

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ghd

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Hair Expo

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Hairworx

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Natulique

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Natural Look

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Parlux Dryers

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Pure

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IQ Perfetto Hair Dryer

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Shiseido Professional

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Silver Bullet

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Trichovedic

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