INSTYLE July-August 2022

Page 60

MUK HAIRCARE

MUK MAKEOVER MUK HAIRCARE HAS A WHOLE NEW LOOK AND FEEL IN A REPACK THAT PRIORITISES SUSTAINABILITY AND MODERN AESTHETICS WHILE STILL HARNESSING THE BELOVED ELEMENTS OF PRODUCTS THAT HAVE BEEN AN INDUSTRY STAPLE FOR SIXTEEN YEARS.

T

he second aesthetic phase of muk Haircare has arrived, following sixteen years of a product range made in 2006 to cater to the hair market with effective, noncomplicated haircare options in care and style. The repack builds on that tried and tested technology and renowned brand legacy, with new design features that bring it fully into the modern era. Major components of the repack include its new brushed aluminium aspect, which aesthetically updates the consistently sustainable and recyclable focus of the products. Modern pastel hues built into matte grey tubes with pastel overtones define the look of the repack. “We love the new packaging,” said founders and sister and brother duo Janelle and Scott Reynolds. “It was an exhausting process, but we managed to hit all the marks for function, trend, aesthetics and sustainability. No wonder we only do it every sixteen years!” The repack is a big departure for this beloved brand, which is known for its distinct and instantly recognisable colours, highlighting a favourite hero product or two or twelve in the old hues. The repack harnesses this legacy with a modern update. The different colours are still there, but pastel rather than bright, still helping to categorise their full and expansive portfolio of products but with evolved style. In another stroke of categorising design genius, the conditioners have a half colour panel, while shampoos have a full colour panel, making them instantly distinguishable so clients aren’t squinting to find the right product in the shower. The aluminium feature is also in-built and has always kept the products safe and recyclable for the past sixteen years. The new packaging retains this innovative component, simply updating it to a brushed finish for stylistic modernity. The brand’s popular formulas have had no change, ensuring the same muk inside, with a new and cool exterior design. The

56 INSTYLE


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INFEATURE: WINNERS CIRCLE

12min
pages 78-81

SALON DESIGN: CIRCLES OF HAIR

10min
pages 74-76

SALON DESIGN: COLE HAIR STUDIO

5min
pages 72-73

INFEATURE: THE MUK UPDATE

6min
pages 70-71

INFEATURE: VIRTUOUS

5min
pages 68-69

INFEATURE: GRAPHIC ORGANIC

3min
pages 64-65

INFEATURE: INNOLUXE

3min
page 62

MUK HAIRCARE: MUK MAKEOVER

3min
pages 60-61

L'OREAL PROFESSIONAL: JOE COTRONEO

4min
pages 56, 59

L'OREAL PROFESSIONAL: BRODIE LEE TSIKNARIS

2min
pages 56, 58

L'OREAL PROFESSIONAL: SCOTT SLOAN AND JORDAN HONE

5min
pages 56-58

L'OREAL PROFESSIONAL: TIFFANY DECAUX

3min
pages 56-59

COVER STORY: HIGH TECH

4min
page 54

INFEATURE: PINK PROMISE

3min
page 44

ONSTAGE: FOR THE WIN

5min
pages 40-41

INFEATURE: DEE PARKER ATTWOOD

4min
page 34

HAIR FESTIVAL 2022: WHAT THE ATTENDEES SAID

4min
page 33

HAIR FESTIVAL: COMPETE

3min
page 32

HAIR FESTIVAL 2022: SHOP

6min
pages 30-31

HAIR FESTIVAL 2022: CONNECT

3min
pages 28-29

HAIR FESTIVAL 2022: LEARN

9min
pages 26-27

HAIR FESTRIVAL 2022: REAL TALK

8min
pages 24-25

HAIR FESTIVAL 2022: THE WRAP

6min
pages 22-23
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