INFEATURE
GRAPHIC ORGANIC AVEDA HAS PARTNERED WITH SPANISH EDITORIAL HAIR SUPER GROUP X-PRESION ON AN EXCLUSIVE HAIR COLOUR COLLECTION AND TECHNIQUE THAT’S BOTH AN INSPIRING WORK OF HAIR ART AND A FIRST OF ITS KIND.
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veda have debuted a new hair colour technique and partnership by way of their new union with Spanish hair group X-presion and the Graphic Organic technique and exclusive hair colour collection. X-presion are globally renowned as pioneering international colour artists, merging with Aveda’s top-tier technology to become their first ever guest artist collaboration and unveil this new joined creativity. X-presion is comprised of Marco Antonio Restrepo, Jorge Cáncer and Jose Luis Almendral from Madrid, and is wellknown for creating cutting edge techniques through a mix of different artistic disciplines, material, and concepts. This Spring 2022 collection, and their first collection for Aveda, joins both value systems by celebrating their signature graphic style while incorporating shapes and patterns from nature. This Aveda-exclusive technique is designed to educate and inspire hair artists, while also being relevant and wearable for clients. Graphic Organic is inspired by naturally occurring fractals, naturally merging geometry and precision for chaos and scale. 60 INSTYLE
