INSTYLE July-August 2023

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They say the fifth level of human consciousness is about finding meaning in your life and what your soul came in this world to do. This level of consciousness and, consequently, inherent passion is something that is very unique to the family of hair and is why many of us do what we do.

This almost compulsory so called fifth level of consciousness held by our industry leaders is what keeps us here, engaged and educated, and also is testament to the fact that if you get this level of consciousness right you can have both money and meaning in this industry.

In many circles money is the only conversation and, as such, will always come and go accordingly. I find the belief of many salon owners in our industry, some who have made the most money of all, is for the focus to always be on the future, planning, what’s next, the team and innovation, not just a dollar in a column. Planning for your business of the future starts with your attitude and your sense of love and ownership right now. Focus on money only and, at some point, your imagination will shrink and so too will the money. Focus on vision, how you are going to get there and who you are going to take, and money is just the carrier and not the dictator.

Diversifying to stay afloat is just part of what we do. Now our business crosses over from print to digital and into the events realm with Hair Festival conversations and planning starting back as far as early 2020, and now with two under our belts. Hair Festival 2023 was just over a month ago and I’d like to thank and congratulate everyone involved including our Intermedia events team and the wider INSTYLE team for putting a lot of time and energy into an event that wouldn’t otherwise happen.

I personally walked away from Hair Festival with a great sense of warmth, mostly from overwhelmingly positive feedback. Not everything is going to be perfect but in situations where everyone takes responsibility together there is less room for disappointment.

This brings me to the topic of the overall June long weekend and the energy and money invested into bringing the industry together. It is a significant year-long task and one that is taken with full commitment from the Hair Festival team. Hair Festival itself includes the Marketplace, Education, Competitions, Wonderland and REALtalk, but for the industry and what you all do over that weekend in its entirety, it’s evidently so much more.

The objective of the Wonderland party was to provide an environment for the entire industry to come together separate to an awards platform or education environment and build an opportunity for every level of our industry to connect. Our aim was to connect the industry at a party that topped almost 1,000 people and celebrate an awesome weekend dedicated to the hair industry. We certainly filled the Establishment and urge all of you to consider building in immersive brand experiences at Wonderland to celebrate your people next year.

We listened to your concerns last year and tried to produce an event that built on 2022, and significant improvement in as many areas as possible. Education-wise, Hair Festival is still a uniquely affordable opportunity in the industry for both the company and the hairdresser.

I personally want to praise everyone who put forward their own time, went above and beyond, held their passion in the face of adversity and invested when it’s not always a simple reality. We see you and cheers to you!

So just like you can’t be over educated, you can never be over-zealous. Plan ahead, put processes in place to be where you want in your business or your business will dictate where you will be next year.

We are here to help push you to plan for the future, and let’s hope the future in hair is something we can all continue to maintain and not a fate that is dictated by a lack of future planning and passion.

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CONTENTS

Happenings

GLAM SEAMLESS HAIR EXTENSIONS ARRIVE IN AUSTRALIA AND NEW ZEALAND

NEW LUXURY HAIR extensions are making their way through Australia and New Zealand, thanks to a collaboration between Glam Seamless Hair Extensions and K Avenue Hair, which will provide customers with premium products and top-tier customer service through these markets.

K Avenue Hair will distribute the products through Australia and New Zealand, marking an important new chapter in our national industries, as two hairdressing leaders collaborate on this significant local launch. Clients can expect a large product offering, professional guidance, and a personalised experience as facilitated by the expertise of the Glam

Seamless and K Avenue Hair teams.

Glam Seamless Hair Extensions was founded in 2012 by entrepreneur Alexandra Cristin and quickly emerged as a game changing product for its innovation and client care. The brand’s naturallooking clip-in, tape-in, weft, and keratin fusion extensions have been cemented as a lauded global staple and trusted product.

The brand then partnered with celebrity stylist Priscilla Valles in 2020, introducing a first-to-market collection of Custom Blended Extensions, utilising Priscilla’s 20 years of experience as a stage, screen and red carpet hairdresser for entertainment’s elite, with a client list that includes

Christina Aguilera, Chrissy Teigen, Kim and Khloé Kardashian, Kylie Jenner, Hailey Beiber and Reece Witherspoon.

“I am so excited for this partnership and to expand the reach of Glam Seamless in Australia and New Zealand! Our shared commitment to providing exceptional quality and service will ensure that the most discerning customers can achieve their dream hair transformations with confidence and ease. I created my line inspired by soft waves and rich textures. I can’t think of a better place that encapsulates my ideas of beauty than Australia, and New Zealand,” Priscilla said. www.glamseamless.com

FOIL ME AND THE AUSTRALIAN HAIRDRESSING COUNCIL DEBUT THE JUJUP COLLECTION

FOIL ME HAS collaborated with the Australian Hairdressing Council to launch The Jujup collection, inspired by a longstanding appreciation of our Indigenous culture and philanthropically supporting children’s literacy. Created with highly esteemed contemporary Australian Indigenous artist, Sarrita King, the collection launched on June 26, a week before the beginning of NAIDOC Week.

The collection celebrates the art of Indigenous storytelling through a tale of growth, learning and community, as well as showcasing themes of unity and human connection, by blending traditional Indigenous symbolism with a bright, modern colour scheme of orange, turquoise and pink.

“The Jujup artwork is all about learning. When I created this image, I put the child right at the centre with smaller people within to represent family. I’ve also included mentors and elders who really foster that spirit of education and the ability to expand and grow. I’m really proud of this collaboration and I can’t wait to see those funds being given to such an amazing cause,” Sarrita said.

“Working with both Foil Me and Sarrita has been a rewarding experience as Foil Me’s vision and Sarrita’s artistic skills, combined with our reach and influence in the hair industry, reveal how powerful collaborations can be in achieving good in the world and providing the opportunity to be involved in giving back to the community,” added CEO of the AHC, Sandy Chong.

Foil Me has pledged to donate $1 from every box of The Jujup sold to the Indigenous Literacy Foundation. www.foilme.com.au

HOB SALONS CELEBRATES 40 YEARS

UK SALON DYNASTY HOB Salons is celebrating 40 years, with four decades of global impact honoured with a special event, awards and party for their teams and industry friends. The brand was founded in 1983 by directors Akin Konizi, Clive Collins and Paul Simbler and has continued to reach new salon and editorial heights.

The event took place at NOBU Hotel in central London and allowed the directors to pay tribute to how far they’ve come.

“We’ve come a long way in 40 years. The world is a very different place today compared to back then, but there’s one thing that’s still the same and that’s our vision,” Paul said. “This has always been to create successful people through excellence and integrity, whilst being able to offer everyone the opportunity to reach their potential.”

The event also gave the Creative Team the chance to present inspiring hair looks –Jake Unger, Nestor Sanchez and Dale Herne showcased timeless but ever-trending soft feminine curls and precision bobs -, discuss the ‘wow factor’ pertinent to their brand and thank a myriad of employees who had been with the company for more than 20 years for their loyalty.

www.hobsalons.com

UPFRONT

CLOUD NINE APPOINTS NEW CEO

DANNY EMMETT HAS been named as the first external CEO of global hair and beauty brand CLOUD

NINE, while brothers and founders Martin and Gavin Rae will assume new roles as Non-Executive Chairman and Non-Executive Director, respectively. The company’s future growth strategy aims to have it almost double in size by 2027 and explore expansion into new territories, necessitating strong leadership for these important plans.

Martin and Gavin founded the business in 2009 alongside professional hairdresser Robert Powls, and it’s now based out of its North Yorkshire headquarters in Harrogate. The company’s foundation is in creating hair tools and products that are innovative, industry-leading and always kinder to hair.

The company currently boasts continued growth in the UK, significant growth in Australia and New Zealand and the strengthening of its online and in-store presence, with sales of 35 million pounds. Reflecting this, Martin was named as the Sunday Times’ Most Ambitious Business Leader for 2022.

Danny joins the company from his most recent role as Group Chief Operating Officer at AO, which he held for four and a half years, after working his way up from his role as a senior commercial analyst, which he began in 2009. www.cloudninehair.com

PIERROT’S HAIR & BROW STUDIO CELEBRATES 40 YEARS

HAPPY 40TH

BIRTHDAY to Pierrot’s Hair & Brow Studio, which is celebrating four decades in the industry for both the brand and owner Julie Mahony (Jeffery).

The team celebrated this milestone at an exclusive event that was held at the salon’s location in the innercity suburb of Mouth Lawley, complete with a hair fashion show, which had a future and grunge theme.

“It was an amazing evening with my team surprising me with video tributes from many of my peers from around Australia. It’s an absolute honour to be recognised by industry people I absolutely admire,” Julie said. “I am so proud of our dedicated and loyal team for producing a truly professional event. I cannot believe it has been 40 years since Pierrot’s began, but when I see pictures of our journey I think, ‘oh my gosh, it is a long time’. It’s sometimes a roller coaster ride, hitting incredible highs and lows but that makes us continue to grow.”

The guest list included VIPs, past and current employees and family and friends. The night was supported by a myriad of community businesses and was also made possible due to the Pierrot’s house models, with hair by the Pierrot’s senior staff members and make-up by their in-house make-up artist. www.pierrots.com.au

GLIDE HAIR TOOLS TO DISTRIBUTE POWERTOOLS ® IN AUSTRALIA AND NEW ZEALAND

WELCOME POWERTOOLS® TO the Australian and New Zealand hair markets, with Glide Hair Tools becoming the national distributor of the brand.

The brand, created by Dennis Bernard, is an original and innovative line of additives created to solve the problems faced daily by clients and hairdressers in the salon. The products address issues such as stinging scalps, colour fading, brassy red or gold tones, colour resistant greys and colour removal, while also accelerating processing times.

POWERTOOLS® can be used with all brands of professional hair colour and chemical services, in order to elevate these services to become easier, cleaner and faster and offer better, longer lasting results. The products also ensure a more comfortable salon experience.

“Here at Glide Hair Tools, we are about creating tools that are innovative yet functional for salon users. We feel POWERTOOLS® is the right fit with our business module moving forward and are very excited to be able represent these products within Australia and New Zealand,” Glide Hair Tools shared. www.glidehairtools.com.au

365 SALON GROUP AND PAUL MITCHELL PARTNER WITH SALON LANE INNOVATIVE INDEPENDENT WORKSPACE salon brand

Salon Lane has announced a partnership with 365 Salon Group to offer Paul Mitchell Professional Hair Care products in their Sydney salon spaces. The products will be available in their luxury St Leonard’s Square site, as well as their flagship Surry Hills location.

“We are thrilled to be partnering with Salon Lane and supplying their talented professional members with the finest hair care products from Paul Mitchell,” said John Pizzey, CEO of 365 Salon Group. “As the hair and beauty industry evolves and embraces shared workspaces, we’re excited to be part of this new phase and look forward to supporting Salon Lane in their ambitious national rollout plan.”

“Having the opportunity to work with 365 Salon Group and offer Paul Mitchell products to our members and clients is a significant milestone for us,” added Lance Kalish, Co-founder of Salon Lane. “We believe this collaboration will enhance our salon product offering to our members’ and their clients and support our mission to empower hair and beauty professionals as they build their businesses in our shared workspaces.” www.365salongroup.com and www.salonlane.com.au

THEHAIR.APP EXPANDS INTO CANADA

AUSTRALIAN HAIR TECH start-up and app TheHair.App has signed a five-year partnership deal with Modern Beauty, Canada’s largest professional haircare distributor, which will see the technology integrated into Modern Beauty’s backend systems. The app creates a streamlined process where hairdressers can tailor and recommend retail products for clients, which are then converted into direct sales, alongside other organisational features.

This expansion will put the app into the hands of 200,000 independent operators and 35,000 salons, as it services the Modern Beauty community of over 100 cash and carry wholesale locations and three high-tech warehouses. The app will help these hairdressers to integrate retail sales into their services, paired with eCommerce using distribution from Modern Beauty. Clients have the option to pick up the recommended products directly from the salon or choose home delivery, which allows Modern Beauty to manage fulfilment from their warehouse to the client’s address.

“This expansion into the Canadian market will support salons and independent stylists that want to retail to their clients without the need to hold stock,” shared hairdressing pioneer and TheHair.App CEO Richard Kavanagh.

“TheHair.App retail offering is only one tool of the many functions available to stylists using the app,” he continued.

“TheHair.App will integrate into salon software to facilitate appointment reminders, and confirmation, but also give clients the opportunity to submit their hair requirements prior to the booking, making TheHair.App the ultimate consultation tool. When clients access the link, TheHair.App’s AI technology scans their hair and assesses its type, texture and condition. Based on this analysis, the AI recommends the appropriate shampoo, conditioner and treatment from the salon professional’s preferred product range.”

The app allows businesses to forgo the need for the capital investment of holding retail stock, ensuring flexibility for hairdressers and salons, and elevating their earning potential with a commission for sales that can be completely automated.

Partnering with Modern Beauty not only expands the app internationally but also continues to streamline the consultation process for hairdressers who are now able to convert their expertise into seamless retail sales.

The app has been servicing Australian salons since its February 2023 launch, with rave reviews and exponential growth from more than 1000 Australian subscribers. https://apps.apple.com/au/app/the-hair-app/id6443574308

A lot of people do shift work, so once they get their rosters it’s quite easy for them to be able to plan their week or month and book online with us. Online Booking is absolutely a huge benefit to us and our guests.

“

Candice Whitehead Founder and Director of The Lounge and Co.

ONLINE BOOKING MAKES IT VERY EASY FOR OUR GUESTS TO BOOK APPOINTMENTS WITH US, EVEN WHEN WE’RE NOT OPEN.

KIN LAUNCHES IN AUSTRALIA

FOR THE EVER-CONSCIENCE consumer who also demands glowing results, a new luxury, holistic, vegan colour range is launching into the Australian market. KIN Cosmetics with Vegan OES+V technology has arrived.

Distributed by Australian owned Conceptual Brands, which already houses brands such as milk_shake and Depot Male Tools & Co, the range is proudly cruelty free, PPD free and Ammonia free, delivering long-lasting colour results with maximum care and protection for the hair fibre.

The KIN brand is consumer focused and simplistic in its approach. The new KINESSENCE Colour formula incorporates innovation with clean colour technology and a citrus, floral aroma, fusing the colour service as a well-being experience.

The hybrid formula, containing 90 per cent naturally derived ingredients, allows for the use of KINESSENCE Colour as a permanent colour and as a demi-permanent colour, for one product with maximum versatility.

With roots in Costa Brava, Spain, KIN Cosmetics has a 90-year family heritage with a core value of supporting hairstylists globally. www.kincosmetics.com.au

DCI EDUCATION EMBARK ON SECOND LEG OF CONSULTATION EDUCATION TOUR

DCI EDUCATION EMBARKED on the second part of their successful Mr Professional Consultation Tour, kicking off in Melbourne on July 17. Due to the success of part one, which saw over 500 hairdressers attend across six Australian cities, DCI Education leader Dario Cotroneo continued the education nation-wide.

Dario is renowned as a leading educator, and has worked with salon teams around the country to improve their skills and relationships with clients. Part two of the tour continues to showcase this expertise as it focuses on upgrading your service with the latest approach to consultations and how to keep your clients with great retention techniques. Other topics include how to be kinder to yourself, how to stop being a people pleaser, the psychology of hairdressing and salon work, how to charge your worth and increase your prices, removing fear and anxiety from your day-to-day work, finding your purpose and creating a meaningful work and life balance.

Tour locations for the second leg include Melbourne, Sydney, Newcastle, Brisbane, Perth and Canberra, showcasing twohour evening seminars that are ideal for the whole salon team. www.dcieducation.com

SHOWPONY ANNOUNCE PETER THOMSEN AND BELINDA MILLS AS GLOBAL BRAND AMBASSADORS

AWARD-WINNING SALON OWNER, educator and editorial hairdresser Peter Thomsen, as well as famed colourist, stylist, educator, influencer, salon owner and content creator Belinda Mills, have been named as Global Brand Ambassadors for Showpony Hair Extensions over 2023 and 2024.

“For me, Showpony is more than just hair extensions. It’s the quality of the hair, it’s the education, and it’s all about building your business within the salon,” Peter said. “I‘ve been using Showpony hair in my salon for many years and have found the quality of the hair to be unmatched when it comes to embracing and enhancing beautiful, natural, textured hair.”

“I’m excited to partner with Showpony and be aligned with an eco-conscious brand that supplies premium ethically sourced products,” Belinda added. “The quality of the hair is always exceptional and a pleasure to work with in the salon.”

In their roles, Peter and Belinda will deliver expert hair extension education offerings in collaboration with the Showpony Education team, creating on stage and in salon looks to show the transformative power of hair extensions. They kicked off the ambassadorship with inspiring education at Hair Festival. www.showponyaus.com.au

BABYLISSPRO EDUCATION TEAM HOST FUTUREFX INDUSTRY SEMINAR IN NSW

THE BABYLISSPRO AUSTRALIA 2023

Education Team began their nationwide educational program tour with a two-day session in Wollongong, NSW, before educating in VIC as well. Their NSW education event was hosted over June 4 and 5 by Hairco and located at Belinda’s Hair Creations salon, with team members Fraser Forsey, Lino D’Adderio, Jimmi Nguyen and Kayne Thomas leading the way in the FutureFX event.

On day one, the team performed some of their signature looks and cuts in thorough demonstrations, while speaking through techniques, as well as talking about their essential BaBylissPRO tools and their personal experiences in their industry and on social media, then finishing with a Q and A segment. The day two workshop built on this knowledge by converting it to transferable skills, as the education team members worked alongside attendees to offer practical and relevant lessons that can be directly applied to their business.

The team followed this up with a Victorian education event over June 25 and 26, with an Education and Product Showcase at Rock Art Events, followed by an intensive Educational Workshop at Kings Domain Academy.

www.datelineimports.com.au

SHARON BLAIN RELEASES NEW BOOK ‘THE CONFIDENT STYLIST’

GLOBAL HAIRDRESSING ICON

Sharon Blain has released a book titled The Confident Stylist that shares her wealth of knowledge from over five decades in the industry. In this career she has amassed over 5000 international awards and educated generations of hairdressers around the world. As Sharon ends her live educating career with a final tour this year, her education will continue on in this book and her online education empire.

“It’s been a crazy spectacular ride, and after more than 55 years in the industry, I’m finally ready to share a book so special, it’s been five decades in the making! My hairstyling journey has taken me down many roads. Roads and travels full of twists and turns, great moments, challenging moments, incredibly inspiring moments – but most of all I’ve gained a wealth of knowledge I’m so humbled to share with you,” Sharon said.

The comprehensive 228-page book delivers Sharon’s expertise, determination and skill in written form, offering both instructional pictures and breathtaking imagery as a unique guide to hairdressers. The book details Sharon’s hacks, secrets, tips and techniques to inspire and educate.

Topics include unpacking styling foundations, understanding the characteristics and impact of the hair, face and body, learning about tools and products, the science and theory of curls, blow dries, waves and thermal setting and how fashion and history influences contemporary hair. The book also goes behind the scenes on Sharon’s awardwinning photographic collections.

“The next phase of my journey is ensuring my legacy lives on in the hearts and minds of future stylists. I hope it’s a book you’ll keep and cherish forever, referring back to it time and time again as you grow your skills into the confident stylist I wish for you to be,” she said.

www.sharonblain.com

COLOUR MANAGEMENT SOFTWARE VISH APPOINTS AUS/NZ HEAD OF SALES & OPERATIONS

AYGUN SANA HAS been appointed as Head of Sales and Operations across Australia and New Zealand for Colour Management Software business Vish. Vish is a global tech pioneer built to effortlessly revolutionise how salons and stylists run their colour business, and Aygun will lead the expansion of this technology to help salon owners reduce their colour waste and increase profitability.

“Aygun’s experience, first with a major salon software provider before taking on a variety of responsibilities within a number of manufacturers, has made him perfect to move forward with Vish,” said Vish founder and CEO Joshua Howard. “His journey from technology provider through to sustainable, clean colour with O&M means he has a unique insight in how technology and colour meld to guarantee greater profitability, easier stock management and less impact on the environment.”

Vish was developed in Canada in 2018 and has since diverted millions of kilograms of colour from becoming waste since it launched in 2018. Salons new to Vish have reported an immediate uplift of 15 per cent in revenue, as the technology automatically informs the front desk of all colour used, while waste is reduced by as much as 40 per cent. The technology is data-driven and intelligently automated and can be integrated with multiple point-of-sale systems to address colour waste, ambiguous pricing and profit margins.

The Vish colour management system allows stylists to weigh colour on the Vish Bluetooth scale and then reweigh it to record how much is left at the end of the service. The system then refines the formula for that client, remembering the percentages but adjusting the quantities so there is no waste at the next visit. It also itemises the exact cost of all colour used so owners not only know exactly how much to charge to protect profits but also have the option of introducing an additional colour charge. www.getvish.com

HIGHLIGHT REEL

TWO FRENETIC DAYS OF EDUCATION, INNOVATIONS, EVENTS AND COMPETITIONS SOARED HAIR FESTIVAL’S SECOND STINT TO NEW HEIGHTS, WRITES SHANNON GUSS.

Hair Festival 2023 welcomed thousands of hairdressers through the doors of Carriageworks in Sydney, for two days spent celebrating the hair industry at its best. The second annual outing over the June long weekend elevated last year’s launch, with a large, engaged crowd of attendees ready to shop, learn, compete and connect. The high energy of the crowds, the clear willingness to learn and grow, and warm feelings of connection throughout the weekend permeated the events, leaving the industry on a high and raving about the festivities.

“It was an unreal event, from every angle,” says Craig Hawtin-Butcher, managing director of BHA Media and publisher of INSTYLE and styleicons.com.au, organisers of Hair Festival. “Over 4700 leading lights from the industry joined us across two action-packed days and one huge evening. The venue was heaving, stands were incredibly busy and it was great to see the vast majority of the industry represented on the show floor, in the education sessions, our business forum and the Wonderland party. In just our second year, it couldn’t have been bigger or better. I’d just like to thank everyone who came, spoke, educated, judged or partied – you make Hair Festival what it is, we do our best to make it happen for you and we’re honoured that you came.”

The MarketPlace was the sprawling oasis

that greeted the lines outside over the two full days of shopping opportunities.

From the Business Hub to the Barber Hub and beyond, attendees wound around the maze of stands to gain the latest in everything from products in every specific category to tools, hair extensions, business and technology updates, charity initiatives, men’s hair expertise, salon furniture and so much more. Food trucks and coffee carts lined the space, as attendees networked at the hubs or found their latest purchase. Hair demos, model looks and even a book signing from Sharon Blain added to the excitement.

“It’s the second year in, it’s always hard to back it up but they’ve done really well. I love it because it’s such a different vibe in here, it’s a relaxed way to do it and it suits our brand being a little bit more warm like this,” shared Pete Walstab from Excellent Edges. “From last year to this year there’s been so many great improvements, there’s so many people, so we look forward to it getting stronger and stronger and continuing to be the premiere annual event for hairdressers.”

The REALtalk Business Forum kicked off the proceedings on Sunday morning with a pivotal overarching theme of self-care, as keynote speakers, headlined by global futurist Anders SörmanNilsson, and panel discussions traversed conversations that truly matter, around topics of technology, sustainability and

mental health. Vital personal takeaways showcased the inner connectivity in business, ensuring salon owners went back to their teams with relevant teachings, a forward-thinking approach and significant reminders to build better habits both in and out of the salon.

Education filled three spaces all weekend long, giving attendees the opportunity to learn about colour, cut, style and more from leading brands and educators, as

Lisa Conway at REALtalk

Education Session by De Lorenzo

well a choice of as hands-on workshops, business discussions, barbering sessions and other interesting focuses. Sold out crowds filled the rooms, asking questions, snapping content and showcasing how education and growth continues to be the backbone of the hairdressing community.

“It’s been amazing this year, I couldn’t believe the hype and the buzz, there were so many people here with such good energy,” said industry leader Richard Kavanagh. “I was blown away by how many people were here and how keen they were for education, information and new knowledge and just really being a part of it. I think the energy from all of the exhibitors has been cool, it’s been really nice to see everything that everybody’s up to but, more than that, I’m so impressed with the energy of the hairdressers coming in, experiencing the MarketPlace and going to the education sessions. People are just pumped.”

The industry’s other backbone – that is, partying – was also well satisfied with the Wonderland party, which took over Sydney’s Establishment Bar with a

fittingly titular theme. Giant mushrooms, flowers and glitter walls took over the room as glowing Gaga dancers, human disco balls and neon performers put on a show and mingled with the crowd. An open bar, live band and DJ, 360 degree photobooth and delicious food options – the bao station remains a highlight –ensured a night to celebrate, dance and party as the industry deserves.

The competitions saw a packed room of attendees ready to watch live hair creations and runway presentations across extended categories of men’s hair, women’s street and editorial hair, colour, bob styling and teamwork. Putting true hair art across the stage, the competitions awarded the inimitable Hair Festival Trophy to a bevy of talented competitors and kept the flame of live hair competitions burning bright to close out the event.

Sustainability was an essential component of Hair Festival, as the event partnered with Sustainable Salons in its event practices and delivered education on this essential salon component at REALtalk and the Sustainable Salons stand.

“It’s really great to see Hair Festival’s support of sustainability across its whole network, that’s really important to building a sustainable salon future,” said Paul Frasca of Sustainable Salons. “Without these events here, when do you ever get that face time now with a person where you can actually explain what you do? Face to face is still very important, and it’s nice every year to have this opportunity. We’ve had our biggest ever year of leads come through for more people wanting to sign up to sustainability, so we can’t thank Hair Festival enough for not only helping us be part of their experience but also implementing it within their environment.”

Thank you to all who joined us at Hair Festival 2023 – we’ll be buzzing until we’re back next year.

For more information visit www.hairfestival.com.au

Hair by TONI&GUY

Belinda Mills educates for Showpony

SELF STARTERS

SELF-CARE AS IT PERTAINS TO BUSINESS, TECHNOLOGY, MENTAL HEALTH AND SUSTAINABILITY FOR THE EVER-JUGGLING SALON OWNER WAS A UNIFYING THEME AT REALTALK 2023, WRITES SHANNON GUSS

The REALtalk Business Forum in its third iteration kicked off Hair Festival 2023, as hairdressers streamed into Carriageworks, through the MarketPlace and up the stairs for a morning filled with essential takeaways and learnings far beyond business. With a clear overarching theme of self-care, three keynote speeches and two panels focused on mental health and wellness, education, valuing your work, the power of technology and embracing futurism, to send salon owners back to their business with the best possible way to elevate it, attract clients, empower their teams and retain profits – by starting from within.

Lisa Conway of salon coaching business The Zing Project kicked off the proceedings as the morning’s emcee and its first keynote speaker. After welcoming the packed crowd to the event, she started with an inspirational speech on valuing your work – and yourself. Sharing the personal insights she’s learned after the tragic loss of her mother, Lisa implored attendees to fill their cup and addressed the emotional state of ourselves and our team, and how that affects the salon dynamic. With her trademark humour, Lisa explained how to leave your bad day outside the salon, make it an island, and communicate that with your team. “Teach them to understand that their state is everything,” she said, connecting that to selling retail more consistently. Lisa anchors this mindset on the pillars of state, story and strategy – “it’s the story you tell yourself”, she explained about perfecting your approach.

Beyond dealing with these emotions in business, Lisa shared important lessons for both the salon and life, reminding the audience that the best things in life, such as exercise, sleep, sunshine and water, are free, and asking attendees to commit to just investing in one of these things. She discussed ‘habit stacking’, such as drinking a litre of water before you have your coffee, as a way to get into better routines. She reminded the crowd that “you can choose your tomorrow, inspire yourself to be the best version of you”.

The first panel of the day harnessed the power of REALtalk’s ‘creating conversations that matter’ tagline, with mental health and wellness as the focus. Compered by INSTYLE Editorial and Creative Director Cameron Pine, a stellar line-up of Jake Putan of Legacy Education, Michael Kelly of Salon HER, Paloma Garcia of Paloma Salon, Jose Bryce-Smith of O&M and Chris Hunter of Willomina tackled this important topic.

After Chris got the crowd up and laughing with a joke, Jake

opened with his own personal experience, in space, boundaries and capacities, and how he found fulfilment beyond just what we earn. Michael talked about being a new salon owner and how he brings everything back to wellness, with emotional positivity, showing up with the right heart and trying not to get overwhelmed by the small things. “If I’m not good then the team, salon and clients won’t be good, it really does start with me,” he said.

Paloma discussed her evolution as a salon leader and creating a healthy environment that leads with wellness and the notion of treating people the way you want to be treated. Jose’s perspective, as the leader of a brand predicated on values of being clean, kind and original, also discussed self-care and the metaphor of putting your own life jacket on first. She also advocated for creating trust with your team so they’re honest with you, and offered wellness techniques in mindfulness, practices and routines so the audience could use all tools available in their wellness journey. Chris discussed how he built his team with laughter and fun as a part of the salon every day and taught to lead with enthusiasm and passion to inspire your team as the creators they are.

Jane Barrett, Chief Executive Officer of Pivot Point, continued the theme of self-care by platforming The Power of Education, which gives salon owners not just the ability to attract and retain the right staff, but also a succession plan and maybe even a day off! She talked through how imperative education and empowering your staff is to the industry skills shortage, which requires 5000 new hairdressers each year to maintain the industry. Jane explained how much education matters to team members staying with the organisation, with 78 per cent of employees across industries saying they will stay with an employer if they understand their career path, something that’s particularly relevant for younger generations. Jane discussed not thinking about employees in a transactional way, but by how we can elevate their future potential and make them excited to come to work with you each day.

Jane also talked through Maslow’s Hierarchy of Needs, and what salon owners can deliver to ensure they’re providing a cognitive space to learn, including a safe environment or even just lunch

Jane Barrett

to employees who may be in vulnerable places. She stressed the importance of onboarding and early training and how necessary it is to invest in, find time for and delegate for this stage. She also discussed the significance of personalised training programs for individual team members, using industry examples to show how well that time and investment will be rewarded.

The Salon Improvement Through Technology panel hosted Emma Winen from Shortcuts, Paula Frasca from Sustainable Salons, Adam Ciaccia from L’Oréal ACCESS, Helen Flaherty from Ezidebit, Tamara Reid from Timely and Kate Henderson from Elysium Hair, as facilitated by INSTYLE and Hair Festival National Sales Director Jo Cowan, to tackle technology from all angles.

Paul spoke about the recent Sustainable Salons rebrand that communicates directly with consumers, connecting them to salons in the organisation’s leading directory. He discussed how all businesses have to think about their digital footprint in the customer journey and embrace being a technology business, with tech that’s moving quickly and will drive your business. Tamara built on this from a team perspective, examining the pillars of communication, setting expectations, transparency and conversation that create team culture, which can all be facilitated through technology. Adam’s perspective on technology was from his relatable experience as a creative hairdresser, with the wealth of education available on the L’Oréal ACCESS platform merging these worlds.

Emma spoke through the client journey – that is through the three stages of acquisition, in salon experience and retention –and how technology covers this whole spectrum. She explained how to use tech touch points discretely to tell hairdressers everything they need to know about clients so they feel more seen and connected to. Helen described using technological data from a marketing perspective, with, as an example, mobile-based, easy and efficient payment processes that allowed for secure and easy transactions and booking experiences. Kate offered a salon perspective in matching hairdressers and clients through a range of factors facilitated through digital platforms, becoming a unique way to connect hairdressers and clients that suit each other, communicate better and gel more easily, for stronger connections and much better client retention.

Showpony’s Founder and Global President Stephanie Mason offered a keynote speech on Facing The Global Community, fittingly remotely from abroad. On screen, Stephanie discussed the importance of people – and giving people a chance – in business, and how imperative community and relationships are in the hair industry and beyond, wherever you are in the world. Stephanie grew Showpony nationally for a decade before expanding globally, sharing her story internationally so people

understood the ‘why’ of the business. Just last year she travelled across 27 countries with over 100 flights to spread this message. Attendees discovered this story for themselves in experiencing the brand video and the all-new My Hair, My Way campaign, which showcases the individuality and innovation in hair extensions.

The day’s final keynote speaker, award winning global futurist, author, podcast host and brand adviser Anders Sörman-Nilsson delivered Re-Imagining a Sustainable Customer Journey Fit for the Future, where he explained the power of purpose-led conscious capitalism, profit and performance, with a sustainable approach ensuring consumer retention, organic marketing and employee satisfaction – with the stats to back it up. Anders broke down the taxonomy of the conscious consumer, explaining that consumers want to choose products with a traceable and transparent origin and view hair as healthcare. He explained that this conscious approach isn’t a luxury, it’s mainstream, and ensuring your business is good for the environment is also good for profits. Twin transformation, he explained, means investing in digital transformation and sustainable solutions at the same time, for an impactful futuristic approach.

Anders also spoke to the impact of forward-thinking and how to best embrace the power of both worlds – man and machine, digital and analogue. He talked through ‘pre-mortem’ decisions, and thinking about what signals and trends may be missed or delayed that lead to businesses failing and what changes must be made to prevent that, so that you can make those choices before this ever occurs. “Today’s luxury experience is tomorrow’s expectation, invest in today’s futuristic technologies, as they’ll be tomorrow’s necessities,” he said, while also showcasing examples that prove the power of AI technology. The accelerating idea of content creation, and how you can win hearts, minds and customers through content, was also paramount.

Anders asked pertinent questions around doubling your impact with half the effort with the necessary upgrades, and queried the compound effect of your competition adopting the right technology while you don’t. “What would your competition not want you to do?” he opined. He inspired attendees to take the opportunity to do something different in difficult situations, and tasked them with making a gutsy move that’s good for people, planet and profit, in a world that continues to prioritise all three. “Start preparing for that future today,” he said.

A question and answer forum with Anders and Lisa to close the day spoke directly with the engaged crowd, building on concepts of the customer journey, and harnessing the power of personal, human touch, to be merged and elevated through data and technology. Relevant takeaways around technological efficiency for customers and client satisfaction were also talking points before attendees broke for lunch to network and discuss the day’s proceedings. The event was sponsored by leading brand such as Timely, Smartpay, Shortcuts, Ezidebit, Sustainable Salons, Artav Australia, O&M and L’Oréal ACCESS, which was the platinum partner for REALtalk.

An inspiring morning spent with likeminded business owners in the room and industry leaders on stage, REALtalk painted a picture of salon profit, retention and culture in 2023. Sustainability, wellness, mental health, education, futurethinking and technology aren’t barriers or distractions from business success – they’re the key. Attendees left with not only practical examples to immediately embolden their salons and help their bottom line, but a pivotal and necessary reminder that it all starts with you.

For more information visit www.hairfestival.com.au

Lisa Conway

Mental Health and Wellness in the Workplace panel

EDUCATION EXPERTS

WE REFLECT ON SOME OF OUR FAVOURITE LEARNINGS FROM TWO DAYS OF HAIR FESTIVAL EDUCATION SESSIONS.

Team INSTYLE were around the halls at Hair Festival 2023, zooming between the array of Education Sessions that took over the rooms of Carriageworks on June 11 and 12. From men’s hair, to business, hair extensions, styling, colour, textured hair and so many more specific sessions, we have just a taste of the highlights from two days of engaged learning. Enjoy!

HAIRCUTTING WORKSHOP MASTERCLASS, PRESENTED BY PIVOT POINT

Pivot Point educated on their international trend collection, titled Reveal, offering a practical exploration of the collection’s shape-on-shape approach, weightless hair styles and highly and diversely textured looks.

“What we’re excited about today is giving people the opportunity to learn hands-on and take it back to the salon and be able to put it into practice the next day,” said Jane Barrett of Pivot Point.

GOING OUT IN STYLE – THE FINAL FAREWELL LOOK AND LEARN SEMINAR, PRESENTED BY SHARON BLAIN

Sharon’s sold-out finale show discussed everything from her floristry education and how it helped her understand hair and design in a different way, as well as specific techniques in working with tulle, using texture for hold and embracing storytelling in editorial creation, as she showed off three live looks from her latest collections.

“The challenge has always been to keep creating hair that people like and that isn’t old fashioned. I hope I’ve inspired you with my styles over the years,” Sharon shared. “I’ve always pushed myself to stay current and in fashion and have looks that are transferable to the salon, there’s no point coming to a session if you can’t take something home. Trying to stay fresh and true to my beliefs has contributed to my longevity.”

CURLS MADE EASY WITH JONINA MENZIES, KRISTY HODGSON, MARIA VAUGHAN, AND BELINDA KEELEY, PRESENTED BY LOHY

Style and colour techniques when it comes to all things curls were presented by LOHY and their crew of talented educators, as the team also talked through retail techniques, client communication

and the brand’s five categories of curl care – Hero, Lax, Pixie, Fro and Mini, for everything from low key style to short hair and more. The team taught how you can empower your clients for 90 days of hair wearing from one salon session and showcased unique volume lifting tools.

MODERN HIGH-TOP FADE WITH SARAH WALL, PRESENTED BY WAHL PROFESSIONAL

The Modern High-Top Fade incorporates the distinct barber look of short back and sides paired with the geometric precision of a box-like flat top championed by the hip hop community in the 80s. Sarah has modernised this look by combining contemporary fading techniques that allows every barber to maintain its popularity today. Master barber and Wahl ambassador Ben Kane also hit the stage, demonstrating this iconic look that we continue to see variations of today.

INSPIRE WITH BELINDA MILLS AND CATERINA DI BIASE, PRESENTED BY SHOWPONY

An array of Met Gala inspired looks by these industry titans leant into accessories, bling and the idea that more is more, as the pair instructed on the full gamut of colour, cut and style for hair extensions. The duo talked through movement in extensions, how to embrace natural texture and the brand’s new wavy and coily clip-in extensions.

Justine Wolfe for Polished Style

SCROLL STOPPER: HOW TO MAKE HAIR LOOK GOOD ON CAMERA FOR SOCIAL MEDIA, EDITORIAL, COMPETITIONS AND SALON BRANDING, PRESENTED BY RICHARD KAVANAGH Richard showcased his own prolific editorial examples, with unique techniques such as working with wind, to inspire on stage with his creative instincts. Technically, he broke down topics such as how to choose styling products, under categories of prep, working and finishing tools. He told stylists to think like colourists rather than consumers – that is, don’t go by the front of the bottle, think of where you’re starting and take from the ingredients list on the back to know what hardens, softens and styles as necessary.

FINANCIAL WELLNESS & FUTURE-PROOFING YOUR SALON, PRESENTED BY TIMELY

A panel consisting of Kobi Bokshish, Charlene Fernandez, Nathan Yip and Sheridan West, facilitated by Tamara Reid, tackled money topics, including money as a mindset and energy, transitioning from emotional discounting and how to be comfortable raising prices. This included attaching positivity to these price increases, becoming comfortable being sold to so you become comfortable selling and investing in growth and education that you know is worth the charge for clients.

“Believe in what you do, trust your products and services and get over your imposter syndrome and you won’t feel uncomfortable charging for what you do, because it has value,” Nathan said. “I sell ‘feel good’, not a haircut, for that they will play anything,” Kobi added.

LEGACY – THE FUTURE OF BUSINESS BY JAKE PUTAN

Jake reflected on his journey of taking time out to better realise his strengths and limitations in life and business, as well as his true value as a brand. He empowered the audience to embrace connection and realise that how to stand out is not by taking on the next best strategy, but by connecting to your own personal legacy and expressing that through your brand.

“It’s not about the status. We are actually having relationships with people again. So, what are we doing in that space? It’s not just mental health, sustainability or finances, a lot of our business is relationship, connection and community,” he said.

THE MILLION DOLLAR CONSULTATION BY LEIGH WINSOR & EOIN MCCARTHY

One Zero One Education delivered a confidence building session designed to empower the stylist with a simple two step consultation formula that puts the stylist back in the driver’s seat whilst also helping the client feel seen, heard and safe. The formula showed the audience how to instantly get more time back in the salon.

“A good consultation is not just about eliminating what clients think they want but also being able to clearly hone in on keywords and for us to understand their motive,” Leigh said.

GHD CREATIVE ARTISTS UNVEIL THE NEXT IN DREAM HAIRSTYLING WITH GHD’S BREAKTHROUGH INNOVATION, DUET STYLE

Presented by ghd Creative Artists Mary Alamine, Monique McMahon, and Rumbie Mutsiwa, this talented group of hair experts demonstrated the duet style on different hair types with versatile styles. They shared their experiences with how they have used it to create editorial, salon-ready and Insta-worthy looks.

“You’d expect the hair to sizzle when you first use it on wet hair but it’s amazing that it dries the hair super shiny without damage,” Mary said.

L’ORÉAL ACCESS EDUCATION FOR THE FUTURE

The L’Oréal ACCESS team joined together authentic, influential, and expressive artists Adam Ciaccia, Justin Pace, Mat Johnson and Claudia Cataldo from across the L’Oréal Professional Products Division in an edu-tainment style education session. Delivering technique driven, engaging, and trending content through a collaborative relationship, the session was full of creativity, learning, and fun.

FAKE TAN, REAL HAIR PROBLEMS: HELPING YOUR CLIENTS PREVENT STAINING AND LONG-LASTING DAMAGE CAUSED BY SUNLESS TAN PRODUCTS, PRESENTED BY AURICHE

Founder Lana Kelly taught audiences just how to help clients prevent staining and long-lasting damage caused by sunless tan products. Lana explained that one-third of your clients’ hair is being destroyed by fake tan and they probably don’t know it. This session explained the science of why and how tan damages the hair with a live demonstration on how an innovative new Australian product range can be used to prevent, treat and restore tan-damaged hair and help you to diagnose damage caused by fake tan and engage with your clients to resolve it.

“Seven million Australians fake tan and spray tanning can cause a yellow banding though the hairline and this problem is already well known across the internet, but maybe not just yet across salons,” she said.

Monique McMahon for ghd

MJ Floractive presents

LOHY Education Session

5 STEPS TO TEXTURED UP-STYLING – FAST TRACKED WITH JUSTINE WOLFE, PRESENTED BY POLISHED STYLE

This full session taught the audience how to create textured styles with ease without getting lost in the process, as well as how to layer products, select tools and prepare hair to create a lasting style instead of relying on hairspray alone. It also taught how to build your toolbox of simple up-style options to offer and develop confidence in your styling ability with a solid plan in place every time.

“It’s important to build product in the hair instead of relying on hairspray at the end,” Justine said. “Remember shine spray and hair spray counteract each other so make sure you have the right balance of each and prep the hair work in the direction you want it to sit to help create the face framing effect.”

UNVEILING THE POWER OF NANOPLASTY STRAIGHTENING SYSTEMS, PRESENTED BY FLORACTIVE

In this session, audiences had the opportunity to learn how to achieve a perfect, glossy, and smooth hair look using Nanoplasty, which can maintain its effects even after the first shampoo. The live hair application using Nanoplasty showcased the revolutionary hair straightening solution, which has taken the Australian hair industry by storm. Nanoplasty is a unique system created by Floractive to address issues associated with traditional hair straightening methods. Nanoplasty uses nanoparticle technology that can deeply penetrate hair fibres without requiring an intensive cleansing shampoo.

META CULTURE, PRESENTED BY TONI&GUY

The Meta Culture collection honours the global world of hair and its ever-evolving cultural diversity. The TONI&GUY Australia Artistic Team took attendees through a journey of demonstrations designed to expose you to new ideas and approaches to the latest in hair fashion trends. Audiences received an insider’s glimpse at the highly anticipated new label.m hair care range with updated, healthier and greener formulations, amidst the inspiring editorial showcase.

A TEAM OF SPECIAL GUEST ARTISTS TAKE YOU ON A HAIR JOURNEY TRANSFORMING BOLD BLONDES WITH HOLLY BREEN AND CREATIVE COLOUR WITH ANGELA SOONG, PRESENTED BY DE LORENZO

De Lorenzo showcased two sessions, with headliners Holly Breen and Angela Soong leading creative colour work, and beautiful blonde expertise and application know-how through both days. Cutting brilliance and barbering tips came courtesy of Lisa Polini, Fraser Forsey, Ryan King and Ben Kane across the two sessions. With a focus on men’s hair, Fraser walked the audience through how he created a fade trim and how to achieve the perfect style with a square blade.

ZERO VISIBILITY WITH SARAH EMILIA, PRESENTED BY SEAMLESS1

In this session Sarah Emilia, co-founder and Director of Education at SARAH JADE Hair, taught her technique for applying tape

extensions seamlessly to the front areas of the head to ensure zero visibility when wearing the hair out or tying it up. Over the years, Sarah has developed a unique extension application method and colour matching strategy, which is now labelled the SARAH JADE way. Sarah completed this session using her favourite Seamless1 curling wand and giving her model a Sarah Emilia signature style as seen on her social media platforms.

CUTTING AND STYLING HAIR EXTENSIONS WITH PETER THOMSEN AND JULES TOGNINI, PRESENTED BY SHOWPONY Jules and Peter had a characteristically fun time bantering and even styling each other’s models as they showcased colour, cut and style for hair extensions. Jules discussed the idea of “less is more” when it comes to wearable hair extensions and the pair encouraged hairdressers to experiment and play with hair extensions. They also discussed new curly texture trends and products on offer, offered seamless application techniques and talked through colour tips for extensions.

K-FLAT CROP WITH MARK RABONE, PRESENTED BY WAHL PROFESSIONAL

Director of Esquire Male Grooming in Brisbane, with a career spanning 30 years, Mark Rabone demonstrated his technique to achieve a perfect K-Flat Crop. The K-Flat Crop is Korean styling mixed with a classic old school shape. Filled with texture and volume, this style is short on the back and sides with length on top. Creating a shape that has elements of a solid structure plus a soft texture is what makes this style unique and appealing to all customers.

LIONISE WITH CAROLYN GAHAN, JOSHUA CONGREVE, AND FELICITY BRUCE, PRESENTED BY JOICO

The Joico artists took audiences on a journey through commercial and salon friendly hair techniques to bold and brave evolutions of creative expression, with an emphasis on fashion, editorial and wig work. Together, the team demonstrated how to create fun, seamless colour in the salon with “really beautiful melting in” to create artistic colours for clients.

For more information visit www.hairfestival.com.au

One Zero One Education

Pivot Point workshop

Sharon Blain educates on stage

Global Global Ambassadors Ambassadors

BELINDA MILLS

PETER THOMSEN

JULES TOGNINI

TO MARKET

The 2023 Hair Festival MarketPlace was the place to be this June long weekend, as 4700 hairdressers came through the doors to discover the latest in hairdressing technology, business, products and more. Hair Festival took place at Carriageworks over June 11 and 12, and amidst the education sessions, parties and competitions, the MarketPlace was the central stomping ground for it all.

With over 60 exhibitors lining the halls, attendees were able to discover the latest in sustainability, salon furniture, hair extensions, cutting edge tools, must-have retail offerings and business acumen. Exhibitors offered special deals and giveaways to attendees, models paraded the walkways from the education sessions and patrons walked around with bags in tow thanks to these unmissable deals and exclusive offers. Even better, the MarketPlace was completely free to enter, so if you missed out you really have no excuse.

“It’s been such an exciting time to really showcase our brand and what we’ve been doing all over the world to the Australian market,” said Bianca Vitols from Showpony. “We haven’t had a chance to do something as big as this in Australia before so it’s been really good. It’s been so much heart and so much excitement, there’s been so much interest from the industry to our stand so it’s been really enjoyable.”

At the Business Hub, patrons discovered the latest in money management, payment and technological advancements, while the Barber Hub showed off an array of demos that presented the latest in men’s

cut and style. Demos pervaded the entire MarketPlace, ensuring the industry’s defining spirit of education was felt throughout the whole event.

“I’ve been really happy. The Barber Hub was a lot bigger this year in terms of the floor space so we’ve had a lot of people come through,” shared Eoin McCarthy of One Zero One Education. “I feel like we put on a good representation of barbering. We have a lot of different people, showcasing and demonstrating over the weekend on the stands and we had quite a lot of interactions from the crowds. Overall, it’s been great experience.”

The wealth of brands on offer through the MarketPlace allowed attendees to discover the specific and tailored technologies they need, also connecting brands with the appropriate salons and hairdressers in order to foster long term relationships.

“It was really nice to connect with everyday hairdressers who are struggling with textured hair, and we were able to help them,” said Jonina Menzies of curly hair brand LOHY. “It was so good to find everyday hairdressers that are struggling themselves on their own hair, and then we can see how we can help them with their clients.”

Attendees mingled and connected throughout the MarketPlace and took a break at The Hub, where they could find the latest issue of INSTYLE, while also enjoying food and drinks from the versatile food trucks and coffee carts that paired well with the festival vibe. This true, essential connection, which is paramount for our social industry, as well

the high energy and captivated crowds that made up the swath of attendees, buoyed the event throughout the weekend.

“There was a fantastic energy this year, we were so happy to reconnect with the industry,” said Cara Johnstone of Comfortel on the Monday of the event. “Yesterday at opening day we were very excited to have a lot of people on our stand, so that was super cool, It’s been strong and sturdy today, as well. Overall, we’re happy with the outcome of the show.”

“Everyone’s really happy to be back and we’ve had a great interest and people coming up and asking us what we do. We feel that we need to be here to support the industry and tell people who we are and what we do, and we’ve had lots of interest so we’ll be back next year, it’s been great,” added Jared Keen of Salon Lane.

The myriad of exhibitors across all the sectors included Colortrak, Sustainable Salons, Salon Lane, Osaka Scissors, Hair Aid, Vitaman, Commonwealth Bank Australia, Tame Your Nest, Comfortel Salon Furniture, Seamless 1, Wahl, Smartpay, Monay Hair Cryotherapy, Rumbie & Co., Love That For U, Phorest Salon Software, Piiq Digital, Excellent Edges, Floractive Sydney, TNS Trading, Qindago Sassy Hair Products, Quest Accountants, Waste Free Systems, Arvo Haircare, Phoenix Nationale, Alchemy One, Afterpay, Savvy Industry Clothing, Base Hair Extensions, Shui Scissors,

THE HAIR FESTIVAL MARKETPLACE WAS THE BUZZING EPICENTRE OF ALL INNOVATIONS THROUGH TWO IMPORTANT DAYS, BECOMING THE IDEAL MEETING SPOT, LEARNING ENVIRONMENT AND SHOPPING DESTINATION.

Novak Hair Co, Wise Wives, Mayo International, Emsibeth, Sharpline Scissors, Remy Hair Extensions, Ape the Label, Charlii, LOHY, Filtered Beauty, Art Hair Extensions, Showpony, Community Hair Project, Joseph Mourad Hair & Beauty Salon, Hairtomic, Ozdare, Gold Hair Collections, Ibiza Hair Tools, matrix Australia, Brazilian Keratin Treatment,

RAFN Australia, Barberco, One Zero One Education, Ana Hair Care, Mamako, The Original Happy Hair Brush, Salon Drive, Hairhouse and Russian Doll. Thank you to all the brands that supported Hair Festival and made the weekend such a success!

For more information visit www.hairfestival.com.au

WE FOUND WONDERLAND

WONDERLAND PARTY OF INSTALLATIONS, DANCING, DRINKS AND SO MUCH MORE.

Wonderland 2023 lived up to its reputation as the party the hair industry deserves, taking place on the Sunday night of Hair Festival and immersing guests in a dreamlike environment that took over Sydney’s The Establishment Bar.

Surrounded by installations of giant flowers and mushrooms, transformative lighting and sparkly photo walls, with theming by the Merivale Styling Team, attendees partied all night with a DJ, live vocalists and musicians through DJ Cadell and The Collective and AV by Sinewave. Creative food options with roving canapes and a bao station and an open bar of freeflowing drinks were the ideal refreshments through the night.

A 360-degree photobooth, bold installations and consistent entertainment added to the energy of the evening. Dancers via Luxe Entertainment mingled with the crowd, posed for pictures and performed a Lady Gaga themed dance – you could find dancers in neon lights and wings or dressed entirely as disco halls dancing around the venue. The frivolities and festivities were captured by O’Neil’s Photographics and videography by Jaime Bolla.

“Hair Festival Wonderland 2023 exceeded even our wildest expectations,” shared Hair Festival Director Renita Collins. “The energy on the dancefloor and through the venue kept the party going all

night and we’ve been so pleased with the phenomenal feedback from attendees. It’s such an honour to provide a celebration for the amazing hair industry and give everyone the chance to let their hair down in such a busy weekend. We’re already looking forward to 2024!”

The celebration component of two days of Hair Festival spent learning, shopping, competing and connecting, Wonderland has become an unmissable feature on the hairdressing calendar that’s only getting better.

WHAT THE ATTENDEES SAID: NADINE JOHNS-ALCOCK, SHOWPONY

Entering the Wonderland party was like being immersed in a magical play land with giant sculptures, interactive technology and vivid lighting. The drinks were free-flowing and the global menu of food was delicious and plentiful, but nothing prepared me for how mesmerising the band was. They played a killer set that left me sweaty and with sore feet but an enormous grin. I’m so glad I had the opportunity to share this with my grateful Education team.

TRISH SPESSA, FLUID THE COLOUR SALON

Hair Festival put on the party of the year, the venue and atmosphere was so fun! It was the talk of Hair Festival the next day, with some saying it was the best party in 30 years of hair expo events.

PETE WALSTAB, EXCELLENT EDGES

I didn’t think it would be possible to beat last year’s Wonderland party but on this occasion I am glad to be proven wrong. What an epic night, with great food, venue and entertainment. My feet and liver are still in recovery mode.

KRISTIAN TOGNINI, TOGNINI’S

Wonderland lived up to its reputation as the party of Hair Festival weekend. Socialising with the best of the best of the industry was amazing. Drinks were flowing and the band had us dancing, as Lionel Richie would say “all night long”.

ELIZABETH SWEET, DE LORENZO

Wonderland was amazing. It was just so nice to see all the industry together and lots of young people. We’ve been in the industry for a long time so it was really nice to see that next generation coming up, and really embracing our hair industry. I think the team did an amazing job. I look after a regional part of Australia and a lot of regional people came with, and some of them can be little bit overwhelmed because these are country hairdressers but they felt so welcomed and they felt really excited about the industry.

SANDRA MILIONIS, ARTÈGO

Walking in the door set the scene, the energy flowed, it was just a fun environment, it’s the people that make it when you’re celebrating the industry. I loved it, the food was amazing and the waiters were so lovely. The customer service, the energy and the vibe were all incredible from the moment you walked in. It’s so meaningful to connect, we’re all out there working so hard and it’s just our time to celebrate this amazing industry. For more information visit www.hairfestival.com.au

THE ENTIRE HAIR COMMUNITY WENT DOWN THE RABBIT HOLE TO HAIR FESTIVAL’S INIMITABLE

BORN TO COMPETE

Monday June 12 saw the second day of Hair Festival 2023, and the lauded Hair Festival Competitions closed out the proceedings. Showcasing competition formats with cut, style, barber and colour categories, as well as live model reveals and winner announcements, the competitions showcased to a full crowd at Carriageworks on Monday afternoon.

In the event’s second instalment, there were a dynamic six categories for hairdressers to enter. Congratulations to all the entrants and to the medallists. In Women’s Street Style, Laura McDonald of Maverick Hair & Art won first place, while David Azar of David Azar Salon came second. David also won for styling The Bob, both of which were new categories dedicated to wearable, trending and relevant women’s styles.

Wow Hair Wickham, with a team of Kimberly Martz, Sienna Shields and Charlie Carruthers, won the Dream Team Collab relay category, winning for an artful hair sculpture that wowed the crowd and was a feat of visual effects and engineering with a smoke machine mechanism embedded in the hair!

Editorial Glam Slam was won by Rose Thorogood of The Hair Posey, while Hannah Trenaman from the Butterfly MUA was runner up. Both hair artists created glamorous up styles complemented by fancy fashion styling as well.

The Barber Street category was well contested with an array of entries, and the coveted title went to Milo Le of Ikigai Barber, while Daniel Banford of Hearts & Minds won second place. Splash of Colour was also a competitive field, and Domi Pinalli of Domi Pinalli Hair won the title, in a big day that also included a later win for Independent Stylist of

the Year at the Australian Hair Industry Awards (Creative), while Candy Stayte of Candy’s Coiffure and Curls, came second. There was an increase of 10 per cent in competitor numbers this year in both of these categories.

The winners took home the inimitable Hair Festival trophy, as well as winning future editorial coverage in INSTYLE and Styleicons. Moreover, Sharpline Scissors provided scissor kits for the winners valued at over $1300 for both the Barber Street and Women’s Street Style cutting competitions. Natural Look provided each of the winners with a retail product pack valued at over $1500 for the brands LuminArt and Hair Food.

SmartPay sponsored the Barber Street category and Wisely Works awarded a voucher to the Editorial Glam Slam winner for The Foundation Set valued at $1798, to educate on online presence and client interactions from a leading hair and makeup expert.

All entrants saw their work paraded and applauded in front of a full crowd, with that priceless experience buoying the Hair Festival Competitions through another

important year and keeping the spirit of live hairdressing competitions alive. Next year, throw your hat in the ring for all the prizes and benefits on offer.

Congratulations to the winners! For more information visit

www.hairfestival.com.au

THE LIVE HAIR FESTIVAL COMPETITIONS INSPIRED ON STAGE AS A MYRIAD OF TALENTED HAIRDRESSERS SHOWED OFF THEIR SKILLS AND WON FOR THEIR EFFORTS.

DINNER WITH ILES

Renowned hairdresser and celebrity hairstylist Wendy Iles invited media in Sydney to engage with her leading haircare brand and offer a sneak peek at a new product. Sydney media and influencers were hosted by Rogue Beauty and Wendy at a beautiful luxe dinner at Sydney’s La Porte Space. Having trained at the prestigious Jacques Dessange salon in Paris, Wendy discussed her career progression and how she honed her craft and developed a keen eye for detail.

Wendy spoke with guests about her extensive knowledge and experience in the beauty industry, and how she developed Iles Formula. The three core products include the Iles Formula Haute Performance Shampoo, the Iles Formula Haute Performance Conditioner, and the Iles Formula Haute Performance Finishing Serum. These products are formulated with a blend of highquality, natural ingredients that work synergistically to repair, strengthen and protect the hair.

The newest addition to the high-end haircare brand is the Scalp + Hair Rejuvenating Booster, a powerful leave-in treatment featuring Procapil, which aids in reducing the signs of hair loss and boosts the growth of thicker and stronger hair. The formula promotes anchoring of the hair follicle by strengthening its structure and metabolism while increasing blood circulation within the scalp. Together, the ingredients increase the production of amino acids essential for keratin production to boost regrowth and hair quality. Wasabi extract stimulates the dermal papilla cells to better develop hair follicles. Tomato and apple extract aids cells’ rejuvenation and reduce ageing of the scalp and hair.

Yet to launch in Australia, Wendy graciously filled a suitcase with the new Scalp + Hair Rejuvenating Booster to gift everyone at the event with their own to take home and test for themselves. Wendy demonstrated the power of her formula on a model to showcase how shiny and healthy the hair looked after one cleanse and style with the formula, which was followed by a candle-lit dinner. Wendy also gifted guests her book, ‘A selection from the Archive of Celebrity Hairstylist Wendy Iles’, which chronicles her career collaborating with renowned photographers, fashion designers and creative teams on editorial shoots, fashion shows, and advertising campaigns.

For more information visit www.roguebeauty.com.au

THE BLEACH EDIT

A NEW LINE OF BLEACH RESISTANT SALON APPAREL HAS BEEN MADE FOR HAIRDRESSERS, BY HAIRDRESSERS.

The Bleach Edit is a bleach-resistant apparel brand for hairdressers, made by hairdressers Elle Tumelty, owner of the successful salon Scissor and Stone in Western Australia, and her best friend Lorren Taylor.

TBE has been created with the purpose of providing stylists with the items of clothing they can feel confident and comfortable in, which are fashionable and durable for in salon use. The garments serve as a capsule wardrobe for hairdressers to mix and match pieces in their existing wardrobe, and the best part is that The Bleach Edit collection will not be ruined with bleach or colour. Hairdressers can expect durability and longevity with the bleach-resistant apparel brand, and the company recently hosted a launch party at Sydney’s Chin Chin restaurant to celebrate. The team, including brand ambassadors Sheree Knobel and Michael Kelly, were present at the brand launch.

Elle was used to hearing daily complaints from her team about clothes being ruined in the salon. With this spark of inspiration, Elle formed the idea for The Bleach Edit during COVID lockdowns, growing to a team of fifteen. Fast forward a year and TBE has been created as a luxury salon apparel brand born of necessity and experience.

Making an impact on the hair industry was important to the team, with the goal of providing items of longevity and durability that are both fashionable and functional without contributing to fast fashion.

The Bleach Edit seeks to align itself with a recycling organisation that will allow hairdressers to send off their bleached and colourstained clothing to be recycled and appropriately repurposed. The program will help hairdressers divert their ruined clothing from contributing to the 6,000 kg of textile waste that ends up in Australian landfills every ten minutes. The Bleach Edit sends a unique discount code to any hairdresser who has donated their old clothing and they will be able to invest it in their own pieces from The Bleach Edit.

The pieces in the collection are bold, minimalist and timeless with a monochrome theme to represent all hairdressers and the ability to interchange pieces for a capsule wardrobe. The collection includes The T-shirt, The Shirt, The Dress, The Pant and The Blazer.

For more information visit www.thebleachedit.com

WENDY ILES AND ROGUE BEAUTY HOSTED THE MEDIA TO OFFER A SNEAK PEAK AT A NEW PRODUCT FROM ILES FORMULA.

Elle Tumelty and Lorren Taylor

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CREATIVE WINNERS

CONGRATULATIONS TO THE TALENTED CREATIVE WINNERS OF THE AUSTRALIAN HAIR INDUSTRY AWARDS 2023, WHO WERE HONOURED OVER A HUGE NIGHT DEDICATED TO HAIRDRESSING TALENT, ART AND COMMUNITY.

The 2023 Australian Hair Industry Awards (Creative) winners were announced at a gala awards night on June 12, taking place at The Star, Sydney, and closing out a full weekend dedicated to hair. Partnering with Hair Festival, the AHIAs capped off two stellar days of celebration – with education shows, MarketPlace stall, parties and more, finished with awards that honoured our industry’s best.

Hosted by Mocha Group, the awards platform is in its 12th year in business, with this being the third year of creative accolades. Guests enjoyed a three-course meal, with emcee Will Fennell facilitating the proceedings.

In an immersive hair fashion show inspired by Revlon Professional’s Bloom Collection of colours, digital, nature and rebellion were all themes. Titled Bloom & Boom, the show aesthetically showcased fascinating flora and fauna with a rock energy created by guitar solos, dance troupes and fashion forward hair at its best, while intermission also treated guests to a musical performance. The show was directed by Adam Williams, with Revlon Professional’s Geoffrey Herberg and Uros Mikic leading the brand’s Artistic Crew and Education Team, and hair extensions by Amazing Hair.

Steve Corthine

Justin Pace

ONSTAGE

Across 22 categories, a myriad of talented hairdressers proved big winners of the night. Some salons and hairdressers showed their prominence as multi-award winners, with Danny Pato of D&M Hair Design winning the title of New Zealand Hairdresser for the third straight year – the seventh across previous award platforms – while also being inducted as the latest member of the Dennis Langford Hall of Fame. He spoke touchingly about the power of hairdressing and how his salon work felt like finding his home. Additionally, Sloans Salons’ members took home awards for Creative Team of the Year, New Creative Talent and a HOTSHOTS nod, Tsiknaris Hair won for People’s Choice and Master Cutter of the Year, Naser of Naser Haircuts was awarded Men’s Hair Specialist and WA/NT Hairdresser of the Year, Nathan Yazbek won for the BTS Dream Team and NSW Hairdresser of the Year and Steve Corthine won as Colour Expert for the third time. Justin Pace won the pinnacle Australian Hairdresser of the Year Award. It was definitely a night for stacking the mantle!

Emerging talent, in the form of the 2023 HOTSHOTS team for hairdressers who are under 31, was also honoured, with judging for this accolade by leading industry members such as Dee ParkerAttwood, Jayne Wild, Benni Tognini, Stevie English, Sharon Blain and Brad Ngata.

“The Creative AHIAs continue to go from strength to strength, solidifying them as the premium hair industry awards platform highlighting the quality of the industry’s editorial and trend focused skills,” said Mocha Owner/Publisher Linda Woodhead. “The photographic collections that were presented this year have demonstrated to each of the winner’s clients and communities just how incredibly talented they are. Yet again when in front of some of the biggest icons on the global stage, Australian hairdressers have proven just how competitive they truly are.”

The awards gala was sponsored by Revlon Professional, O&M, Silver Bullet, Wahl Professional, Amazing Hair and Parlux, with an after party courtesy of Rogue Beauty, with these leading brands

taking to the stage throughout the night to introduce winners and extend the industry spirit.

The judging panel consisted of 37 international hairdressers, 14 international hair media and six Australian media and industry experts including Sally Brooks, Akin Konizi, Angelo Seminara, Sam McKnight, Hooker and Young, Errol Douglas and Vivienne MacKinder, plus trade and consumer media including Charlotte Grant West, Editor of HJI, Sergi Bancells, Editor of Esthetica and Christina Butcher of Hair Romance.

CONGRATULATIONS TO ALL THE WINNERS OF THESE PRESTIGIOUS AWARDS!

APPRENTICE OF THE YEAR

Stella Wrigley, Jack Horton Hair

MASTER CUTTER OF THE YEAR

Shae Tsiknaris, Tsiknaris Hair

INDEPENDENT STYLIST OF THE YEAR

Domi Pinalli, Domi Pinalli Hair

AVANT GARDE HAIRDRESSER OF THE YEAR

Jude McEwen, TONI&GUY

Perth Central

NEW CREATIVE TALENT OF THE YEAR

Anne Russell, Sloans of Lane Cove

CREATIVE TEAM OF THE YEAR

Sloans Creative Team

COLOUR EXPERT OF THE YEAR

Stevie Corthine, Stevie English Hair

MEN’S HAIR SPECIALIST OF THE YEAR

Naser, Naser Haircuts

PHOTOGRAPHIC COLLECTION OF THE YEAR

Bill Tsiknaris, Tsiknaris Hair

BTS DREAM TEAM OF THE YEAR

For Nathan Yazbek, Salon

Yazbek

Photography: Andrew O’Toole.

Make-up: Chereine Waddell.

Styling: Catherine V.

NSW/ACT HAIRDRESSER OF THE YEAR

Nathan Yazbek, Salon Yazbek

VIC HAIRDRESSER OF THE YEAR

Bernadette Beswick, Beswick Education Services

WA/NT HAIRDRESSER OF THE YEAR

Naser, Naser Haircuts

QLD HAIRDRESSER OF THE YEAR

Fabian Fuentes, Jack Horton Hair

SA/TAS HAIRDRESSER OF THE YEAR

Luke Munn, Havachat Barbershop

INTERNATIONAL HAIRDRESSER OF THE YEAR

Mark Leeson

HOT SHOTS TEAM

Anne Russell, Sloans of Lane Cove

Meghan King, Sloans of North Sydney

Mikelah Jayde Riley, Mikelah Jayde Studio

Paige Cameron, Cobelle Creative

NEW ZEALAND HAIRDRESSER OF THE YEAR

Danny Pato, D&M Hair Design

AUSTRALIAN HAIRDRESSER OF THE YEAR

Justin Pace, Co and Pace Salons

2023 AHIA DENNIS

LANGFORD HALL OF FAME

Danny Pato, D&M Hair Design

Image by Danny Pato

COLOUR BRUNCH

TO OFFICIALLY CELEBRATE THE LAUNCH OF THE MOROCCANOIL COLOUR COLLECTION, THE HAIRCARE GROUP AND MOROCCANOIL INVITED LEADING SALONS FROM ACROSS SOUTH EAST QUEENSLAND AND NORTHERN NEW SOUTH WALES TO ATTEND AN INTIMATE BREAKFAST AT THE STAR’S GARDEN BAR ON THE GOLD COAST, WRITES CAMERON PINE.

Achampagne brunch on a Monday morning with some leading industry peers and some of the region’s most enthusiastic colourists got even better as a global leader in haircare has now taken this high level of proprietary technology to the realm of colour – promising conditioning results, shine and less fade than ever.

Three distinct colour models showcased the natural reflects, results and intense shine offered by the new technology, from a deep red, to brunette and blonde, and presented by Moroccanoil ambassador and ACADEMIE salon owner Richi Grisillo. To now complete the brand story for full in-salon coverage, Moroccanoil has ensured their iconic stance in haircare will continue with innovations in the colour range.

In the entire range of permanent and demi colours, as well as the blonde portfolio, the technology is built around a hero ProArginine + ArganID® System, an amino acid that is naturally found in the hair and therefore easily accepted by it. ProArginine works as an alkalising agent that supports the colour process and ArganID® seals and repairs the hair cuticle, creating stellar results through years of development.

“Moroccanoil is much more than just an in-salon colour. To have a colour support system like the app for all staff, they’ve thought about this brand for the professional. It’s built for the smooth transition as a colourist,” Richi said. “To be able to change the mindset of colour in-salon with my staff and have them think again about colour differently has been great for the salon culture – they are thinking again and we’ve all fallen in love with colour again without the same old grind.”

“The colour also feels slightly cooler and true to natural tones. We often were getting slightly copper fade with clients in Australia with our active lifestyle in Bondi and elsewhere. Clients are now asking ‘what have you changed with my colour? I’ve never had so many compliments’. We needed the team to be confident with the colour quickly to transition so well and the results are something we can continue to charge and clients are happy to pay a premium for,” he continued.

Hosting guests and speaking about the true partnership of The Haircare Group as so much more than just a colour supplier, Moroccanoil National Sales Manager Melissa Hickling discussed a union built through leading education and support.

“It’s the health care checks, the incremental sales growth with the team, the idea that ‘when we grow you grow’. We are not order

takers, we are true business partners. You can’t really put a price on the relationship of wanting to see you guys succeed,” she said.

Violet Sainsbury, who holds 15 years with Moroccanoil as Regional Sales Manager, was also in attendance, alongside Shlomi Ohayon, the Director of the global brand’s international sales, who was visiting from Israel.

Keeping the morning fun alive with giveaways, the brand’s distinct family environment and a task that had everyone looking under their chairs to win Blonde Voyage, Color Calypso and Color Rhapsody colour packs, guests in attendance were grateful and excited for the opportunity to get their hands on the exclusive ‘try me’ kits.

Now represented in 85 countries globally, Moroccanoil continues to lead the way in Argan Oil haircare, after starting almost two decades ago with just one oil treatment product that pioneered a haircare category.

This expansion is the next important phase of the brand, and more breakfast events will soon be experienced in other states. This new launch and the brand’s comprehensive offering keep the professional hairdresser front of mind, honouring the significance of the professional industry to the growth of Moroccanoil and elevating the brand to even greater heights.

Raise a glass to this new frontier in colour technology. For more information visit www.thehaircaregroup.com

EPRES™ HAS OFFICIALLY LAUNCHED IN AUSTRALIA, WITH AN HONOURARY EVENT THAT HOSTED THE BRAND’S FOUNDER IN SYDNEY, WRITES SHANNON GUSS.

NEW BONDS A

new technology has officially launched on our shores, with bond-building haircare brand epres™ debuted at RAW Anthony Nader salon in Surry Hills, and the brand’s founder, Dr Eric Pressly, attending from California. The brand, distributed nationally by Dateline Imports, hosted press and showcased a live demonstration and product education of the technology.

epres™ is dedicated to creating scientifically advanced haircare solutions in patented, professional-grade formulas that are easy to use and care for the environment, with the Australian launch acting as the first of many stops on a tour of Southeast Asia, extending from successful launches in US, the UK and in Europe. In Australia and New Zealand, pivotal education around the technology from Dateline Imports has supported the launch.

The technology was created within Dr Pressley’s further exploration of molecules, as a scientist in Applied Chemistry, through COVID, with the intention to create something better, easier to use, more unique and more environmentally friendly, in order to lead from the front in that aspect of innovation. The technology is a saviour for damaged hair across all hair types.

“What I wanted to develop in the next generation of the technology was, of course, we want to have better performance, but that’s not why you buy the next one, you buy the next one because it’s easier to use, it’s more reliable, we can make it greener. When you’re buying next generation technology, you want to do better for the planet each time, and it has to be intuitive,” he said.

In his demonstration, Anthony showcased the treatment process, which is acidfree and mixes directly into any chemical service, including colouring, lightening, straightening and perming without affecting the pH or development time. He discussed the treatment’s innovative one-step repair functions, in terms of how it can cater to clients, offer upselling opportunities and also save time for hairdressers.

“The profit for the business owner is wonderful,” he said. “We’ve gone through COVID and all our team needs to make extra dollars, the owners need to make extra dollars, so that’s why I wanted to be a part of this movement. The team believe in the product too, and it’s just easy. It’s just one step. It’s about keeping the dollars in the salon and this whole system is sold in the salon. I love that.”

The brand also offers a Bond Repair Treatment Kit that can be retailed to clients, which Anthony also demonstrated, and which is necessary to sustain the treatment and revive dry, damaged and processed hair. Assuring condition for clients in and out of the salon is meant to take pressure off the hairdresser, while helping with retail sales and price increases, and ensuring client retention, as well as client attraction through word of mouth.

“Clients want great hair, but they don’t want to pay an arm and a leg for it,” Anthony shared. “They want to know that their hair is going to look amazing between salon visits, and stay strong. With the retail products or when used in the salon services, the hair feels so much stronger. You can feel that and you can see it straight away.”

“My hope is that we’ve given the salon a tool that every one of their clients leaves with better hair than what they came in with, as far as condition, and it didn’t cost the client any more time and it made the made the salon more money, that’s what I want out of it,” Dr Pressley added. “As a developer of technology, my mission is not done until everyone has better hair, so that’s what I’m passionate about.”

With the tagline “faster, easier and better” epres™ is the new secret to hair care in salon and at home. Join us in officially welcoming the brand Down Under. For more information visit www.datelineimports.com.au

CORE COLOR CARE

MOROCCANOIL’S NEW OFFERING OF COLOR CARE, BUILDING ON THEIR DYNAMIC RECENT COLOUR LINE DEBUT, ONCE AGAIN REITERATES THE EMPHASIS ON CARE THE BRAND HIGHLIGHTS IN EVERY FACET OF ARTISTRY.

It’s been a major year for Moroccanoil, which launched an innovative colour range in recent months, and has now followed up that launch with a brand new Color Care Collection comprised of a Shampoo and Conditioner. The launch is true to the brand’s roots as a care and hair quality centred brand, once built from their hero Argan Oil Treatment, with this mentality still clear in every phase of their meteoric rise.

“Moroccanoil was built on innovation and we have always put outstanding product performance and the integrity of the hair at the center of our brand,” shared Moroccanoil Co-founder, Carmen Tal. “Following the launch of our Professional Haircolor Collection last year, Moroccanoil is thrilled to offer the next step in your haircare routine with our Color Care Shampoo and Conditioner, specially formulated to preserve color while nourishing the hair.”

As a global leader in Argan-infused care, the Moroccanoil Color Care Shampoo and Conditioner are fittingly powered by an environmental blend. The products are built with pomegranate extract and a sun protection quat, which aid against colour loss and damage caused by sunlight and environmental aggressors. Pomegranate extract is known for its photoprotective properties and high levels of polyphenols, which is what protects keratin from environmental factors, while sun protection quat is the tool’s colour defence shield that protects against colour loss and the damage caused by exposure to sunlight.

The use of the brand’s pivotal ArganID ® Technology additionally helps repair and seal the cuticle to lock in colour, becoming a vital partner to the colour range and ensuring hair quality and colour maintenance. These positively charged micro-particles are attracted to the negatively charged hair fibre, infusing argan oil into the cortex while simultaneously helping to seal in moisture and repair the hair.

90 per cent of product users noticed healthy-looking shine in just one use of the product duo, as based on participant results on a consumer test. The tools are packaged in 50 per cent post-consumer recycled (PCR) plastic, showcasing the brand’s commitment to sustainability, and are available in three sizes across professional salons.

“Moroccanoil was built on innovation and we have always put outstanding product performance and the integrity of the hair at the center of our brand.”

CARMEN TAL, MOROCCANOIL CO-FOUNDER

The Shampoo and Conditioner complement the colour collection, becoming the necessary after care to enhance and protect hair between colour services in salon. The products add to a range of colour specific retail products that include Moroccanoil Blonde Perfecting Purple Shampoo and Conditioner, which combat brassiness in blonde, lightened and grey hair, and the Moroccanoil Protect & Prevent Spray, which protects against colour fade due to UV and environmental aggressors.

The colour range is a complete portfolio of permanent and demi-permanent hair colour, as well as lighteners, all featuring the brand’s proprietary ProArginine + ArganID ® System for peak protection during the colouring process. A versatile range of colour tools ushered in the brand’s biggest launch since their original Moroccanoil Treatment, with care a continuous focus in this artistry. Moroccanoil and The Haircare Group kicked off brunch celebrations of the colour launch in the Gold Coast, with more honourary festivities coming soon.

“The same spirit of innovation that the brand was built upon is at the heart of the new Moroccanoil Professional Haircolor Collection. It’s an exciting time for us to enter the professional hair colour category, especially with colour being one of the most requested services and needs in the industry,” said Moroccanoil Vice President of Global Education, Robert Ham. “Salons and professionals have always been at the forefront of the brand, and we are thrilled to continue that relationship through hair colour. This is our continued commitment to them, with a truly fantastic product and tool.”

Building on a rapidly ascending colour legacy, Moroccanoil is delivering care and colour innovations to consumers in 70 countries globally, putting hair care and professional expertise in the spotlight. Welcome their newest launches as they continue to go from strength to strength.

For more information visit www.thehaircaregroup.com

“I absolutely love the Moroccanoil Color Care Collection because it leaves the hair cuticle feeling closed and nourished. Alongside the Moroccanoil Professional Haircolor Collection, I have complete confidence in my clients’ colour longevity. Plus it leaves the hair feeling silky, smooth and shiny.”

RACHEL HANNAH, MOROCCANOIL ELEVATED EDUCATOR AND OWNER OF HALO HAIR SALON

AFTERPAY AUSTRALIAN FASHION WEEK ‘23

Redken and Richard Kavanagh for Iordanes Spyridon Gogos, as official Hair Sponsor of AAFW

BACKSTAGE AND FRONT ROW.

ACIDIC BONDING CONCENTRATE

ULTIMATE REPAIR, INTENSE CONDITIONING, COLOR FADE PROTECTION, FOR ALL HAIR TYPES AND TEXTURES

REDKEN X IORDANES SPYRIDON GOGOS

“We’ve created three families of shape and texture. We have geometric shapes like cubes, spheres and cones, channelling 60s vogue editorials. Then we have almost futuristic super slicked gelled texture. Then we have this other vibe, which started as a drawing, I was thinking about [designer] Jordan Gogos’ motifs that run through the collection – a trojan horse and a teddy bear – and I started sketching shadows of those ideas and they eventually formed this concept for these hair pieces. We’ve got a shroud, a crown and a wave, and I’ve made them out of hair and gel and they’re very weird,” Richard Kavanagh shared.

REDKEN X MICHAEL LO SORDO

Michael Lo Sordo brought an everglamorous 1970s French nightclub inspired aesthetic to the first night of AAFW, with a luxe collection complemented by a partnership Redken. “We wanted to create a look that highlights the luxury and sexiness of the garments with a very lo-fi French chic vibe, and creating hair that is effortlessly undone and slightly raw,” said hair director Richard Kavanagh.

REDKEN X ACLER

“We incorporated some standout ponytails that combined both shine and a soft aerated finish so that they flowed with movement on the new Resort ’24 collection. We also featured Acler’s bespoke gold hardware in the hair,” Diane Gorgievski said about the hair looks’ part in a sophisticated, modern and elegant show.

REDKEN X ERIK YVON

Hair director Jacky Chan worked with Erik Yvon to create beauty, joy, individuality and chaos on the runway. “We wanted to make this fun and eye-catching – it was all about the Erik Yvon brand and what the designs looked like. We utilised three different looks, some with stencil and pops of pink, and then we created some glitter looks and hair pieces for a really fun runway. The inspiration comes from the collection, a lot of it came from the colour palette he used and his inspiration of volcanoes, so there’s a lot of volcanic swirls and colours,” Jacky said.

Glamour versus grunge and 90s nostalgia defined the runway hair looks for Cue. The look complemented the 90s silhouettes of the collection, with three different styles sent down the runway. “The hair in the Cue show encapsulated the epitome of juxtaposition,” Diane Gorgievski said. “I wanted to create looks that showcased a version of the unpolished-polish or, as I like to say, undonedone. I was inspired by the 90s catwalk and the music era that shaped me as a stylist.”

REDKEN X NEXT GEN

Justin Pace worked with the 2023 Next Gen winners in this emerging program to create two key looks that embodied the unique elements of all four collections. “The first key look was a ponytail top knot with a soft hairline and a mixture of wet and dry textures throughout, to ensure the models’ locks flowed majestically down the catwalk. The second look was an effortless blowout with hair tucked behind the ears to emulate that popular sexy style that we’ve seen on the runway a lot this year.”

REDKEN X BLANCA

“We constructed individually crafted hair styles that looked effortlessly thrown up or were worn loose, as if the models were on summer vacation in the Italian countryside,” hair director Richard Kavanagh said. “There’s this vacation feel and effortless easiness to the hair but it’s luxury as well. We’ve prepped the hair by blow drying with a round brush, it has that luxury sheen, which comes from the prep products, not the finishing products, so it’s really about the technical effort of the team doing the work with the blow dries.”

REDKEN X IKUNTJI

Fashion house Ikuntji worked with Redken and Richard Kavanagh to create a luxurious high-fashion glamour moment on the runway with two key hair looks. “We drew inspiration from the environment, the garments and the models’ natural texture,” Richard shared. Ikuntji is a community-led initiative centred on the incredible talents and cultural heritage of the Haasts Bluff community in the Western Desert, which shows these themes in the designs and production.

FOR COLORED HAIR THAT’S SHINY, SOFT & STRONGER THAN BEFORE

GHD X AJE

Sophisticated and organic was the hair brief for ghd and Aje as the fashion house presented Element, as styled by hair director Pauline McCabe, with a distinct polished elegance as anchored in organic texture. The hair team created a look where the hair was subtly slicked back, sleek and swept off the face. The look had a contrasting textural finish with a polish that gave edge to the styling, reflecting the Aje collection elements.

WELLA X COMMON HOURS

Preceding AAFW and leading into the country’s week dedicated to the runway, Common Hours and Wella teamed up to present the brand’s Resort collection, titled Alleycat. The exclusive show was held at a private residence and inspired by elements of notorious old school club kids, with ideas of perfect imperfection, simplicity and individuality. “I call it ‘octopus hair’, it’s a lot of deleting, it’s effortless, it’s like air in the hair, it’s just cool girl vibes,” said hair director Renya Xydis.

WELLA X BONDI BORN

Coining the term “glass bun” in its smooth, straight aesthetic, the hair looks suited an ethereal show that took place offsite at the Coal Loader Centre, overlooking the harbour. “We are focusing on balancing natural hair, fluid and effortless looks to complement the stunning collection. Look one focused on effortless sophistication, we kept the bun low and loose to the head to mirror the relaxed flow of the collection. Look two focused on smooth straight hair that matched this flow as well,” said hair director Renya Xydis.

GHD X YOUSEF AKBAR

The hair direction, led by Mary Alamine and the ghd style squad, created a look that consisted of small buns positioned around the entirety of each model’s head, to celebrate the fashion theme of celebrating female empowerment. “The hair direction resembles birds in flight as a symbolic reference to a woman’s freedom. The hair is a bold statement, each look slightly different feeling, some more dramatic than others to showcase a woman’s strength, uniqueness, and individuality.”

REVLON PROFESSIONAL X ST. AGNI

Revlon Professional’s editorial partnership with St. Agni continued at AAFW, creating 38 hair looks on 38 models as the ultimate testament to individuality. A 15-person strong styling team, led by renowned stylist Uros Mikic of Kinky Curly Straight and supported by Michael Medeiros from Moxie Salon, worked with ten products for three hours to complete the mammoth show. An overall aesthetic built around themes of timeless, effortless hair looks complemented a contemporary, minimalist and sophisticated fashion show.

O&M X NICOL & FORD

“The hair is an extension of the garments. The direction for the hair was about creating a modern interpretation of period inspired characters. We were channelling Marie Antoinette meets Tim Burton,” John Pulitano explained. “The collection was regal, yet sexy and fluid. The inspiration was a 1930s style so we wanted to create dramatic, Avant Garde looks, intertwining jewels and gems. I was chatting to the designers and they had a story and there were a lot of old worldly references that were quite classic.”

Images via Claudia Smith and Lucas Dawson

Wella images via Vienna Marie

O&M X GAIL SORRONDA

“The ethos behind the collection and the hair is what the goth! We’re creating goth-like looks but with an angelic and ethereal feel,” explained hair director John Pulitano. “The collection is gothic, yet regal – it’s layered, textured and monochromatic. The texture and webbiness of the hair almost allows it to become an extension of the garment. The look is slicked down to the head, creating a beautiful contour down to the neck, where the hair begins to flow freely. We have created some movement around the face by sectioning out some strands and delicately cascading them down the face.”

GOLDWELL X BIANCA SPENDER

Hair Director Jason Fassbender was motivated by the concept of softness conveyed by the deep comfort of the collection. Jason was inspired by the experimentation with shapes and the contrast between traditional tailoring and organic forms, which confronts the polarity of redefined dress codes. “We wanted to create hair with an edge, nothing too pretty or perfect and inspired by the 90s cool girl vibe. The faux fringe is a lot of fun, juxtaposing the softness of the collection, while looking polished from the back.”

WELLA X ANNA QUAN

O&M X GARY BIGENI

“As we know Gary’s clothes are always very colourful, there’s lots of prints. It’s also Gary’s 20-year anniversary, so we’re celebrating the evolution of Gary. Who is he now? Where has he come to? We just really wanted to create a bit more of a luxurious feel to the hair without the craziness,” John Pulitano said. “We’re going for a rough luxury look that’s a bit androgynous, it’s a bit masculine around the front and then a bit sleek and feminine at the back, and then there’s a natural texture through that.”

EVO X YOUKHANA

The fashion show presented meticulously handmade garments created by designer Nathaniel Youkhana, reflecting his personal journey and experience as a longtime hairdresser. The collection showcases intricate woven designs reflective of hair with bespoke hair creations for all models created by evo to complement this theme.

“Youkhana’s garments are exceptional, with so many intricacies and a whole lot of braiding and plaiting techniques – a hairdresser’s eye candy! It was all about the individual and escaping reality for a moment” said hair director Nicole Kae.

“Hair is really pretty and we have gritted it up with the product around the hairline,” hair director Renya Xydis shared. “We wanted it to look solid, textured but still moveable and shiny. The gorgeous grit comes from the front, and the pretty is all about the long hair with bend. It’s pretty, powerful and perfectly undone.” The Anna Quan look evoked luxury, taking inspiration from Japanese city life and the artist Pawel Jaszczuk’s concept of the Japanese Salaryman, which centres on a story of the white-collar worker.

O&M X CAROLINE REZNIK

“The first look has a ‘veil’ like fringe coming forward and covering the eyes and the rest of the hair has a wet and combed outlook. For the second look the hair is moulded down and around the head bringing pieces of hair forward onto the high points of the face,” said Mary Alamine. “The inspiration behind the look is to channel that feminine energy, she’s rebellious, wild and fierce, so we’re going with that gritty texture, it’s almost a bit dirty, it’s a lived-in texture.”

Image via Mackenzie Sweetnam/Getty Images

WELLA X WYNN HAMLYN

“It’s all about chic, considered texture. Our aim here is to create a romantic look that works with the narrative of the collection,” said hair director Keiren Street. “It’s about embracing your individual texture to create that effortless finish. Remember to keep layering your product and having fun!” Keiren described the hair look as “sporty, effortless and a little bit tough”, building up layers of product to create a look like “you’ve been to the gym, gone home to sleep and have gotten up to go to the club”.

EVO X ALÉMAIS

Hair director Paloma Garcia created a modern, Bowie-inspired look, built over months of work to ideally suit the fashion aesthetic. The fashion show featured 69 looks that explored themes of the space between our reality and our future, a return to our true selves and the interconnectedness of all life. “We had two main looks for the show; however we created individual personalisation for each model, playing to their natural hair texture and look.”

O&M X JOSLIN

Joslin’s five-year anniversary took place off site, with a debut show at the beautiful Clovelly Ocean Pool. Hair director Pauline McCabe captured the essence of the brand’s romantic sartorial nature in a hair look that contrasted the feminine clothing with a more gritty style. “The inspiration for the hair is a slightly punk and grungy aesthetic to offset the delicate designs of the collection,” Pauline said. “The hair’s edgy style draws attention to the clothes, at the same time it complements the Joslin spirit.”

O&M X WACKIE JU

“The inspiration behind the hair comes from the Y2K era and nostalgic glamour,” Becc Snow said. “Each model’s look is also designed with the emotion and expression they are embodying in mind. The hair for each model is unique to their individual personalities and the characters and persona they are portraying. The show flows through the various emotions from a dream like summer romance, from powerful up-styling, to soft, whimsical textures and overdone down-styling.”

DAVROE X MARIAM SEDDIQ

A simple, structured and gravity defying ponytail had plenty of impact on the runway for Mariam Seddiq, with Madison Voloshin and Mary Centofanti leading the styling team. The hair looks echoed the gowns in the fashion collection by being tailormade for each individual model. “The more you look at the clothes the more details you notice, just like with the hair,” Madison said. “From the front it seems like a simple pulled back look, which doesn’t detract from the fashion, but from the back and the side you see the spice. The hair is magically frozen in mid-air as a gravity defying ponytail that is as sharp as an ice pick.”

O&M X VERNER

Verner presented a collection titled Lost Resort, as inspired by Australia’s austere weather conditions and futuristic interpretations of Resort-wear. “The hair is a reflection of the collection, it’s sinister, and endures all seasons, whether that be rainy and windswept or dry from the harsh sun,” hair director John Pulitano said. “The brief was inspired by nature and the outdoors, morning into light, sunshine into rain – some of the girls have more of a wet texture but the whole look is more about the wet, lived-in texture that still needs to be beautiful.”

WELLA X SPEED

Models stepped out of the proverbial ocean and onto the runway for Speed, with hair director Renya Xydis creating hair pieces over a period of several weeks to evoke images of fish scales, serpents and mermaids, as well ‘The Swirl’ wet look for a truly oceanic vibe. Speed’s collection, titled Tears of the Oasis, mimicked this natural theme, as inspired by the lush beauty of the Australian Daintree Rainforest – Kaba Kada. The fashion show was sectioned into three segments, which each featured a different element from the Daintree Rainforest.

O&M X ALIX HIGGINS

“We’re playing with a mix of soft and hard styles, contrasting smoothness through the front and texturising through the back,” said hair director Daniel Jianing Liu. “With the short to medium hair look we kept the natural texture of the models’ hair and smoothed out the roots, brushing it all forward to fall over the face. The medium to long hair look was Japanese origami inspired, with a double bun, one lower and one at the crown. We have some hair going one direction and the other bun going the opposite, creating more texture and fanning out the ends.”

WELLA X MACGRAW

O&M AND REVAMP X KARLA ŠPETIC

Ethereal, long, beautiful hair looks defined the hair brief, adorned with hair stamps to represent frequencies. “The hair gives a free and floating feel, making it effortless and accessible, stamped with a hint of texture,” hair director Ben Martin said. “Inspired by the music that will be played during the show, the hair textures represent sound waves, while the straight part-lines nod to the collection’s gem print designs.”

O&M X ALBUS LUMEN

Tailored looks on 40 models were inspired by the collection itself, with the hero look titled Evaluated Ponytail, with styling directed by Travis Balcke, as supported by Travis Bandiera. “I wanted to create a very tailored and graphic look, but at the same time, something effortlessly chic and elegant,” Travis Balcke said. “The look is an evolution of the ponytail, with face framing to add strength to the look and a design element. The collection has lots of different textures, lots of shine and combinations of matte and shine finishes, so we incorporated that into the hair by having a wet and dry finish.”

60s glam took to the streets for macgraw. Nostalgic, retro hair looks that were slightly undone and lived-in complemented a feminine collection and walked the runway at the House of MacGraw Atelier in Paddington, looking like they were plucked out of the best of yesteryear. “The inspiration was a nod to nostalgia, reflecting on the 60s, which we also saw in the clothing,” said hair director Keiren Street. “We’re calling the look a Lazy Beehive. She’s been and had her hair done, gone to a party, maybe had an afternoon nap and shown up to the show.”

STYLE SAVIOURS

SILVER BULLET’S LATEST LAUNCHES ELEVATE YOUR STYLING EXPERIENCE WITH A HOST OF INGENIOUS TECHNOLOGIES.

Silver Bullet has announced the launch of dynamic professional hair dryers and retail styling tools, designed to diversify styling capabilities beyond traditional form and function. These futuristic tools offer higher speeds, lighter weights and brand-new digital technology, while remaining kinder to hair, to revolutionise salon styling and add to consumer styling capabilities.

“At Silver Bullet, we strongly believe not all hair tools fit all hair types,” the brand shared. “We recognise the individual needs of individual hair types, textures, lengths and styling preferences. That’s why we always bring you a wide range of features and the latest technologies, so you can make the best decision for your hair.”

Created to make styling more efficient for both professionals and consumers, Silver Bullet has debuted three new professional hair dryers and three retail styling tools. The professional dryers are driven by compact, superlight BLDC motor dryers with top-tier performance, as well as selectable performance modes, digital displays, auto self-cleaning, ionic generators, memory functions and cold shot buttons. Hairdressers can tailor each tool with the choice of a nylon or metal body, a smaller or larger motor and in the overall style of the hair dryer. Every model also features a New Replacement Warranty of two years.

The Silver Bullet Dakota Dryer is a sleek, lightweight and allencompassing salon hero with a high-efficiency 105,000 RPM BLDC motor, three heat and speed settings, superior airflow and an ionic generator for smoother, shinier hair. The Silver Bullet Ingenious Dryer is a balanced and lightweight tool, which packs enormous power and strength, marketed as “the most versatile dryer ever made by Silver Bullet”. Aluminium housing contains a powerful 2200W motor and five performance modes, including fine, normal, coarse, turbo and manual, as well as a digital

display, auto self-cleaning and exceptional airflow functions. The Silver Bullet Spectre Dryer boasts a powerful 2000W motor with a multitude of performance modes and is a compact tool that delivers unparalleled performance in a unique build.

The retail styling tools are ideal for both your kit and your shelf, with the brand’s conscious pricing encompassing the full spectrum of budgets - from luxury, high end tools to affordable, retail options. The Silver Bullet Unlimited Hot Air Brush has launched as the ultimate touch-up tool for time-conscious customers looking to refresh their hair between salon visits. The tool includes three versatile attachments - a hot tube for creating movement, a vent for fast styling and a paddle for smoothing.

The Silver Bullet SuperStar MultiStyler is part of the standout Platinum series. Offering four tools simplified into one, this truly innovative styler creates controlled airflow to effortlessly wrap and shape hair, and create curls and movement without damaging, excess heat. Four interchangeable attachments combine for the function of a hairdryer and hot air brush with 43mm left and right directional curling barrels, and it’s all paired with a powerful 110,000 RPM BLDC motor and lightweight 290g design.

The Silver Bullet Showbiz Oval Hot Air Brush smartly allows for simultaneous drying and styling, as a huge timesaver for consumers. A strong 1200W motor ensures faster, better results while a ceramic barrel creates shine and three heat and speed settings allow for peak versatility.

Silver Bullet’s inimitable three-decade legacy boasts an unending commitment to advanced innovation, with unique launches that revolutionise both the professional and consumer markets. These new tools build on that dynasty. For information visit www.datelineimports.com.au

SUPERNOVA

De Lorenzo’s all-new Novatone has been formulated as a gentle, ammonia-free, demi-permanent gel colour with exclusive Novabond Technology®

This is a blend of De Lorenzo’s renowned Protein Complex and plant peptide actives from Moringa Seeds, which serve to strengthen and repair damaged hair in the ideal professional colouring process.

The technology has been formulated locally in the Australian De Lorenzo Product Development Laboratories, predicated on powerful natural conditioning actives including Australian Finger Lime and Tasmanian Blue Gum Extracts. These components improve moisture, reduce flyaways and deliver shine for brilliant colour results.

Expanding the hairdresser’s colour palette, the versatile range offers flexibility, with any shade able to be customised to ensure multi-dimensional colour results. The shades can also be adjusted, mixed and diluted to vary depth and intensity. The range has launched with the Natural and Pearl series of six pastel shades, as well as Novatone Clear for a subtle refresh and shine. The launch also includes a fragrance-free Novatone Processing Solution.

Always keeping the hairdresser front of mind, the colours are delivered with a liquid consistency for ease of mixing, in a non-drip formula that develops in 20 minutes and gradually fades, lasting more than 20 shampoos. It aids in the ease and evenness of application and can be applied at the basin or chair. It is careful to not lift natural pigment, with no base breaking or regrowth. The technology is also proudly vegan, ammonia free, PPD free, sulfate free and paraben free, with shades that are tone on tone colours and will provide strong colour saturation. For more information visit www.delorenzo.com.au

DE LORENZO’S LATEST COLOUR TECHNOLOGY IS A VERSATILE OFFERING THAT PRIORITISES HAIR HEALTH AND QUALITY. WELCOME NOVATONE.

ALL THAT GLITTERS

PARLUX’S DIGITALYON HAIR DRYER IS THE HEIGHT OF GLAMOUR, WITH THE TOOL NOW AVAILABLE IN GLITTER GREY WITH UPDATED TECHNICAL FEATURES FOR PEAK STYLE AND SUBSTANCE.

The Parlux DigitAlyon Hair Dryer launched at Cosmoprof 2023 in Bologna, Italy, and has now made its way to the shores of Australia. A highlight of Cosmoprof, the hair dryer is built around the tagline ‘provalo’ meaning ‘just try it’, an enticing invitation to experience the pinnacle of Italian elegance. Beyond its covetable hue, the tool is also propelled by the very best modern technology.

Marketed as light, powerful and reliable, DigitAlyon houses expert technology, including the ultra-lightweight, digital E-Lyon® motor, ionic and ceramic technology and the patented Hair-Free System, an innovative, integrated device that catches hair for effortless cleaning and maintenance. The dryer is purposely crafted for professional use with the longevity to withstand even the longest salon days and a lightweight, comfortable design. A mighty 2,400W motor and strong 88m3/h airflow pack Parlux’s signature power.

Other important features include the new Empowered Heating Element, featuring evolved variable geometry for increased power, which ensures uniform distribution of optimised, stabilised heat. This allows for faster drying time and improved energy efficiency. An anti-heating front body with triple insulation and an air chamber means the hair dryer can remain cool for free use and a comfortable grip. Additionally, a patented, redesigned filter traps more debris without limiting the hair dryer’s performance. There’s also a redesigned handle to optimise balance and ergonomics.

A cold air button, two soft switches, a professional 3.3m cord and two speed and four temperature settings round out this

comprehensive tool. There’s also the option to purchase the dryer with the famed MagicSense diffuser. A new slim nozzle has been added to the standard option for superior straightening and shine.

The DigitAlyon was a headliner at Cosmoprof. A myriad of live demonstrations, practical styling classes and hands-on learning sessions for attendees debuted the tool with the requisite hype. With the launch of the Glitter Grey shade, DigitAlyon is now available in four hues, including Glitter Grey, Blue, Silver and Anthracite.

This new launch builds on 45 years of Parlux’s exclusive systems as a leading hair dryer brand in the professional market. Parlux is available in over 60 countries and has sold more than 20 million professional dryers worldwide. Welcome the next phase of innovation, now in Glitter Grey.

For more information visit www.datelineimports.com.au

NEXT CHAPTER

SUSTAINABLE SALONS UNVEILED THEIR BRAND REFRESH AT HAIR FESTIVAL AND CELEBRATED THIS NEW PHASE ALL WEEKEND LONG.

Sustainable Salons recently debuted a refresh for the organisation, with a new website, changes to its pioneering Salon Directory and more, and Hair Festival became the ideal space to honour that milestone.

“Our goal has always been to work in rhythm with our network - to create a better, more sustainable future together. This was the guiding principle behind our brand refresh, which led to enhancements for our members and their clients, including an improved website, a new e-commerce platform and more,” the organisation shared.

As Hair Festival’s official sustainability partner for the second year in a row, the organisation ensured an environmentally conscious event. As well facilitating sustainable processes such as recycling initiatives and other imperative components, Sustainable Salons was also a strong presence through the event. Co-Founder Paul Frasca discussed the significance of sustainability in business on REALtalk’s Salon Improvement Through Technology panel and the Sustainable Salons stand was buzzing with information and giveaways through the weekend.

“We unveiled the physical aspects of the Sustainable Salons brand refresh, such as our new merchandise, and our newest closed-loop product, the Sustainable Salons Comb,” the brand said of the event. “Members and industry friends got to witness the tangible difference they are contributing to and learned how their salons can actively participate and make a positive change.”

The comb is crafted from plastics collected from Sustainable Salons members, as a symbol of the organisation’s commitment to a closed-loop process and the circular economy. The product is just one example of how Sustainable Salons helps the hair industry divert resources from landfill.

The Sustainable Salons refresh also includes a new mobilefriendly website, which is now available for those with vision or hearing impairments, dyslexia, epilepsy or other accessibility needs, as well as offering new gender-neutral avatars, to further their dedication to inclusivity. The updated Salon Directory also now includes more member information as well as links to social media and an option to include imagery, facilitating even more relationships between salons and conscious consumers. The directory currently lists more than 1500 Sustainable Salon members, with more being added regularly. For more information visit www.sustainablesalons.org

BRISBANE BOUND

AN ALL-NEW SALON LANE HAS MOVED THIS BURGEONING FRANCHISE NORTH WITH A LUXURY THIRD SPACE THAT FUSES STYLE AND FUNCTION, WRITES SHANNON GUSS

Independent hair, beauty and wellness co-working initiative Salon Lane has opened its third space, adding to its Surry Hills and Lower North Shore Sydney locations with a salon in the heart of Brisbane’s West End. The expansion speaks to the success of this co-working juggernaut, which provides luxury salon workspaces and studios to enable hairdressers and beauty service providers the opportunity to grow their own business and serve their clients, with community also at the heart of the Salon Lane vision. Salon Lane was founded in 2020 by veteran property and beauty industry entrepreneurs Jared Keen, Lance Kalish and Moss Kadey

“The demand for a space like Salon Lane was overwhelming in Sydney and we are already seeing the same trend towards independent business ownership spread to the sunshine state,” shared Jared Keen, Co-Founder and CEO of Salon Lane. “There are incredible possibilities for salon professionals with an entrepreneurial spirit to expand their businesses here.”

The new salon is located on the first floor of the Factory 2 building in Brisbane’s dynamic West Village retail precinct, created by one of Japan’s largest property developers, Sekisui House, with major national brands such as Harris Farm, Anita’s Gelato, Goodlife Health Club and Soak Bathhouse amongst its neighbours.

The space has been purpose built to accommodate over 50 hair and beauty professionals with an 850 square metre site that includes a concierge, a high-end retail shop, 24 private studios, 13 open workstations, a nail lounge, a colour bar, a client lounge, a coffee bar, a member lounge, a laundry and training and event facilities.

Aesthetically, the space has been built with the feel of a luxury sanctuary, in a restored heritage building defined by exposed brick walls, polished concrete and timber laminate floors, steel beams, warm wooden accents, a circular open workspace area and oversized windows and skylights that let in plenty of natural light.

Salon Lane has quickly grown in popularity on our shores, by taking the co-working model made popular in the technology and start-up world, as well in hairdressing and beauty internationally,

which is renowned for the flexibility and independence it offers to service providers.

“I joined Salon Lane because I was ready to make the change to working for myself. The process of joining has been incredibly easy, super supportive and the new West Village location is stunning,” shared hairdresser Alandra Flatley.

“I needed a location without any long-term commitments such as a commercial lease. The Salon Lane team made it easy to customise my studio to meet my needs and also took the time to get to know me personally, understand my business, my goals for the future and actively support me to achieve them,” added Alex Bowyer, who recently launched his business, Varsana, a luxury head spa experience with a focus on hair and scalp wellness.

Salon Lane will continue to expand nationally with plans for more spaces across the country that will foster this unique community and empower salon professionals to become successful entrepreneurs.

“We’re very proud of what we’ve achieved in our first two and a half years of operation and the collaborative communities that have formed. We have more exciting locations in the works and look forward to making new announcements in the near future,” Jared said.

For more information visit www.salonlane.com.au

TAKE CONTROL NOW

Ghd have unveiled the 2023 instalment of their annual pink campaign, expanding on a 20-year legacy of supporting breast cancer charities globally. The campaigns have raised more than $USD23 million in total, as well as pushing powerful advocacy, with the message of the importance of being breast-aware and self-checking your breasts.

This year, ghd continues its Take Control Now campaign, with a new line of soft pink peach tools emblazoned with this message. The Australian brand has donated over $AUD4.6 million to the National Breast Cancer Foundation through 19 years of pink campaigns, with $20 donated to the charity by ghd for every limited-edition tool sold. The brand is raising vital funds to fight breast cancer, which is the most commonly diagnosed cancer for women in Australia, and strongly affects women under 40.

“ghd has been a valuable partner of the National Breast Cancer Foundation (NBCF) for 19 years and, in that time, have raised over $4.6 Million for game-changing breast cancer research. Their ‘Take Control Now’ pink product range available this year will continue to raise awareness for breast cancer in young women whilst raising vital funds for breast cancer research. As NBCF is entirely community funded, we rely on the generosity of corporate partners like ghd to fund world-class breast cancer research towards our vision of zero deaths from breast cancer,” shared Associate Professor Cleola Anderiesz, NBCF CEO.

The 2023 campaign tells the real-life story of Becksy Silverwood, a professional dancer who was diagnosed with breast cancer at 29 years old, highlighting the importance of self-check for early diagnosis. The five-year survival rate for women with Stage 1 breast cancer in Australia is 100 per cent.

The 2023 Pink collection, predicated on a soft pink peach shade, offers five limited-edition tools as well as soft touch zip bags, all of which showcase the ‘Take Control Now’ slogan. The collection offers the ghd ghd platinum+™ straightener, ghd glide hot brush, ghd gold® professional styler and ghd helios™ lightweight professional hair dryer all in these shades, as well as the ghd unplugged™ cordless styler, which is in pink for the first time.

For more information visit www.ghdhairpro.com.au

GHD’S

2023 PINK CAMPAIGN

CONTINUES

A TWO-DECADE LEGACY OF IMPORTANT PHILANTHROPY AND AWARENESS, THIS YEAR

IN THE SHADE OF SOFT PINK PEACH.

LIONISE

In line with JOICO’s values in providing hairdressers with inspiring education predicated on healthy hair and creative expression, the brand treated audiences at Hair Festival to an Education Session titled LIONISE. JOICO Guest Artists Carolyn Gahan, Joshua Congreve, and Felicity Bruce, alongside JOICO Education Manager Duncan Richards, traversed the full landscape of creativity, educating on salon friendly hair techniques all the way through to artistic and Avant Garde styles, with an emphasis on fashion, editorial and wig work.

“As a Guest Artist educator for JOICO Australia it was an absolute privilege to be on stage educating for the LIONISE show at Hair Festival. We started out with elevated commercial and salon-friendly looks, then pushed the boundaries into the Avant Garde, with some inspirational and show-stopping styles that really turned heads,” Josh explained. “On a personal level LIONISE as a concept really spoke to me, as it is all about elevating the individual to their fullest potential. As hairdressers, we can help to bolster emotional strength and confidence by creating a fabulous style that reflects who our clients are on the inside, and that really is the best part of my job.”

“Presenting on stage with Carolyn, Josh and Duncan for JOICO’s LIONISE Education Session was a dream come true,” Felicity added. “I love sharing my passion for beautiful hair and classic techniques but with a twist. LIONISE gave all three of us an opportunity to showcase some really creative work that was inspirational yet achievable for our audience.”

Creative skills included seamless colour and melting application techniques. Other essential cutting and styling techniques, such as Josh’s specialty in demystifying curls, ran the gamut of hair artistry, emboldening attendees to have the confidence in these skills behind the chair.

Social

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Festival. It was a celebration of our brand’s evolution, marking a bold step forward in embracing a modern aesthetic,” Duncan shared.

“Our extraordinary line-up of JOICO Guest Artists brought their expertise to the stage, inspiring our models to embrace their unique beauty and unleash their inner confidence. We got to watch as this talented trio gave life to their creative visions, showcasing vibrant colour, masterful cutting and amazing Avant Garde styling, set against a bold canvas of fashion designs by the incredibly talented EWOL. Our models were transformed into living embodiments of strength, self-expression, and fierce individuality, which is the very spirit that defines LIONISE,” he added. For more information visit www.joico.com.au

WAHL WEEKEND

Men’s hair was a primary focus at Hair Festival 2023 and global barber brand Wahl was presenting those skills and products through the weekend.

Bolstering a MarketPlace that had a pivotal Barber Hub as a focal point and men’s hair education through the floor, the Wahl stand offered top-tier innovations to guide attendees with the necessary tools in the men’s hair space.

In the education rooms, the Wahl team took to the stage on both days of the long weekend. On Monday Morning Mark Rabone educated on the K-Flat Crop, while Monday afternoon saw Sarah Wall teach the Modern High-Top Fade, with enticing guest artists joining along the way.

Mark is the Director of Esquire Male Grooming in Brisbane and boasts a three-decade long career. His Hair Festival education focused on the trending, global K-Pop craze, and how it pertains to the K-Flat Crop hair look. The style has had an international impact, renowned for its Korean styling mixed with a classic, old school shape. The look is filled with texture and volume, and is short on the back and sides with length on top and a shorter fringe.

The look is part of the Wahl Global 2023 Collection, and the session taught these solid structures and shapes with softer textures to the audience, so they could take these techniques back to the salon. Mark also educated on how significant high-quality tools are in creating these looks.

On the second day, Sarah taught the iconic Modern HighTop Fade, with its distinct short back and sides paired with the geometric precision of a box like flat top, which was an original and defining look in 1980s hip hop culture. Sarah has modernised this aesthetic with contemporary fading facets for current clienteles, speaking to its consistent popularity and detailing the specific techniques that fuse these contemporary and retro styles.

Sarah operates out of Salon Lane in Surry Hills, and has decades of hairdressing, creative and education experience under her belt. She was joined by Wahl National Educator Ben Kane, who demonstrated the look in one of its many modern iterations, and

also spoke to the power of great tools, in the salon and beyond.

“These are a game changer, if you haven’t got your hands on Wahl’s Finale Shaver, I’d definitely try it,” he said. “Finales have a hypo allergenic blade. A lot of clients also use it to shave their face. A lot of guys coming in don’t know how to shave and a product like this lessens the irritation all-round.”

Showcasing Wahl’s consistent industry support and commitment to inspiration, education and innovation, Wahl was a significant presence through the rooms and the floor of Hair Festival, and this partnership is just getting started.

“Hair festival is back! A fantastic weekend was had back at Carriageworks for the second time,” Mark enthused. “It seemed that the crowds were back from the moment the doors were opened, and rightly so with all of the vendor offerings, free demonstrations, education and competitions. It seemed like 48 hours might not be enough for everything! The education that was on offer across three rooms and two days was phenomenal.”

“At Wahl we demonstrated to a full room both days and the crowd participation was phenomenal, and judging by the applause from next door the education there was going just as well! All exhibitors were enthusiastic about their products or services, there were so many demonstrations going on in the main space. At Wahl we had constant traffic over the two days at our interactive booth. All in all, it was a great weekend, and I can’t wait to be back next year!”

For more information visit au.wahl.com

YOU COULD FIND WAHL PROFESSIONAL SHOWCASING THE BEST OF BARBER IN THE MARKETPLACE AND IN TWO FASCINATING EDUCATION SESSIONS THROUGH HAIR FESTIVAL 2023.

Ben Kane

Mark Rabone

THE HOME OF SERVICE

COMBINING THE INTERNATIONAL FLAIR OF NEW YORK AND PARIS AND SHARPENING THE STANDARD IN SOUTH AUSTRALIA’S GLENELG, BECOME ACQUAINTED WITH MAISON JACQUET SALON, WRITES CAMERON PINE

Maison Jacquet doesn’t feel like a hair salon. While its main objective and reason for business is the best hair and experience money can buy, it’s warmth of character and eclectic disposition spark an emotional connection with each guest that leaves a lasting impression. A visit to Maison Jacquet is like coming home to a space fuelled by the finesse of the French and the nous of the New Yorker.

Pops of colour on a neutral canvas cover an older red door – the salon was ironically once called the ‘red door salon’ – that conjures images of the famous New York red door spa. Owners Cassie Harwood and Mathieu Jacquet set out to completely rejuvenate the 13 year old salon into something that represented their global brand.

In order to lift the levels of sophistication and ‘Frenchify’ the space, a combination of soft pinks, lilac, and green hues are spread throughout the salon, with a feature painted banding drawing an emphasis on the carefully curated art wall - the focal point that anchors each salon area surrounding it.

With a personal story at every point and intricate details that play between the softness and function of the space, each element is carefully curated, starting from the selected feature stone bench and lighting in the waiting area. A bench and mirror that extends on an entire wall was incorporated to create an inviting and open communal space for clients to unwind and experience an inimitable service and standard of hair.

Cassie has been hairdressing for 20 years, including ten years in New York City and for 15 years as an Evo ambassador. Cassie’s passion lies in her skills developed while working at a high-end 5th Avenue salon and curating her own clientele that not only

expect but are happy to pay for a high level of service. Maison Jacquet’s mission combines the flair and personality of her French husband Mathieu but bolsters it with the little things that clients in New York are happy to tip for.

We chatted to Cassie about a homecoming and passion project that runs far deeper than just a salon renovation.

INSTYLE: WHAT SERVICE ELEMENTS HAVE YOU BROUGHT BACK FROM YOUR SALON EXPERIENCE IN NEW YORK?

CASSIE HARWOOD: The salon prioritises giving clients ample time during their appointments, ensuring they do not feel rushed and that their time is valued. No double bookings or ‘squeeze in’ appointments can happen in a luxury high-end salon.

We also have a client-centric design that takes into account modern day clients’ needs and preferences. Amenities such as laptop work space, phone charging outlets and adjustable Sonos speakers are provided in different areas to enhance the client’s experience. Brass bag hooks underneath the station bench to keep bags off the floor promote convenience and cleanliness. It’s the little things, like dimmable lights and a service menu that goes above and beyond.

We also have a separate, semi-enclosed basin room, offering privacy and separation from the main salon floor. This helps create a more intimate and tranquil environment during their time at the basin area.

We use low or no smelling colour, with Evo Hue-Verse, which has minimal or no strong odours. This consideration ensures that clients have a more pleasant and comfortable experience during their hair colouring services.

Owners Cassie Harwood and Mathieu Jacquet

IN: HOW HAVE YOU CREATED A UNIQUE SERVICE OFFERING IN AUSTRALIA?

CH: To maintain a unique service offering in Australia, we have implemented several strategies around training and processes, a client-centric approach, brand identity and industry research and learning, which resonates with our customers and keeps them coming back.

We continually invest in understanding and meeting the needs of our clients. We actively seek feedback and engage in conversations with our clients to understand their preferences, expectations, and desires. This allows us to tailor our services and offerings to provide a personalised and elevated salon experience.

We stay true to our brand and focus on what sets us apart from others not only in the area but the whole industry. We emphasise our unique strengths, whether it’s a specific expertise, specialised techniquess or a particular atmosphere, and consistently deliver on our brand promise.

To stay ahead of the competition, we frequently visit other salons or service-based businesses to observe and learn from their experiences.

IN: YOUR SALON AESTHETIC IS ECLECTIC AND HAND-PICKED. WHAT ARE SOME KEY ITEMS AND THE STORY BEHIND THEM IN YOUR SALON? WHAT ARE SOME OF YOUR FAVOURITE BRANDS AND PIECES?

CH: After dreaming about this space for quite some time, our mood board came together with a very clear image and aesthetic. Once the design concept was finalised, we devoted considerable effort to carefully source the perfect furniture. Our couch, a beautiful vintage find, was from the online auction house, Curated Spaces. We specifically looked for a curved design, and the unexpected green hue turned out to be a delightful bonus!

Our coffee table, named “The Eos” from Black Salt, is a solid concrete masterpiece that has become a centrepiece of conversations with everyone. Its robust and industrial appeal adds a unique touch to our space.

From the outset, I had my heart set on including something from Dowel Jones in our design. So, when it came time to choose lighting, there was simply no other option. We patiently awaited their custom pieces, and the outcome was beyond worth it. The lights from Dowel Jones have become the most talked-about aspect of our space, and they truly tie in the whole space perfectly.

Our art wall is probably what we have become known for as those that have been to our homes and NY Salon know this is something we have adapted in every space. It tells many amazing stories as we have been collecting and curating some of it for years! It’s a nice way to take people on your journey and allow them to understand us and them on a deeper level.

IN: WHAT WAS YOUR BIGGEST SPLURGE WITH THE NEW SALON FITOUT?

CH: The marble front desk! We wanted a statement counter so we went with a Calcutta Viola marble with very irregular markings, which has been another huge talking point, but definitely a huge investment.

IN: HOW HAVE YOU CREATED A WELCOMING ENVIRONMENT WITHOUT GOING OVERBOARD WITH YOUR BUDGET?

CH: Using a combination of high end and vintage pieces helps the budget, as well as knowing where to spend money on key items and pulling back a little on others.

Our art wall is a feature yet not very expensive given the scale

and impact. Staying true to our style and embracing individuality is always better than going straight to the most expensive option.

IN: IN TERMS OF VISION, DID YOU KNOW EXACTLY WHAT YOU WANTED THE NEW SALON TO LOOK LIKE WHEN YOU TOOK OVER RED DOOR SPA OR WAS IT A MORE GRADUAL APPROACH?

CH: We have been pinning and saving images for a long time of what our dream salon would look like so from the minute we saw the space we knew it had so much potential. We ran the salon as is with a little cosmetic fix up for about nine months while we got working on plans, but there was never any option of not doing a full re-brand.

Like any good renovation our floor plan and ideas changed as we inhabited the space, particularly in the first few months, but once we had decided on the floor plan - and budget - we were good to go!

IN: FROM THE STREET YOUR SALON HAS AN IMPACT. HOW DID YOU WANT PEOPLE TO FEEL WHEN LOOKING AT YOUR SALON?

CH: Firstly, we wanted the immediate impact of a change as we had taken over an existing business. Our goal was to make the salon stand out and create a strong first impression. We wanted people to feel drawn to its luxurious and mysterious aura, while also creating a sense of comfort and familiarity through the carefully selected design elements.

The black and white awning draws your eye as its catchy and bold but the brass lettering and signage, which was also a big splurge, elevates the front of the building, and makes it feel very alluring. We also added the planter boxes with cacti, which gives it a sense of home.

IN: WHAT DOES MAISON JACQUET MEAN TO YOU?

CH: The term ‘MAISON’ in French translates to ‘house’ or ‘home’, suggesting a sense of warmth and comfort. Maison Jacquet to me as a salon is designed to entice you and make you feel like you’re entering a refined, private residence where every detail is carefully curated to provide a memorable experience topped with beautiful hair.

I believe now more than ever that hair is regarded as high as any other luxury service or experience so we as an industry need to ensure we are holding up our end of the deal if we want to maintain that and continue to charge accordingly. For more information visit www.maisonjacquet.com

SYMBIOSE

A NEW CARE-CENTERED AND SCIENTIFIC REGIMEN FROM KÉRASTASE TACKLES THE UNIVERSAL ISSUE OF DANDRUFF AT ITS ROOT CAUSE AND IN REVOLUTIONARY TERMS, WITHOUT EVER SACRIFICING THE BRAND’S TRADEMARK LUXURY APPROACH. THIS IS SYMBIOSE.

The latest innovation from haircare leaders Kérastase offers a targeted and tailored approach to dandruff concerns, an issue a global 2020 study found up to two billion consumers struggle with. Symbiose is a bespoke four-product collection that addresses these problems, while always maintaining a luxury approach to formulations, ingredients and scent, so clients can feel confident and cared for as they handle this delicate matter.

Symbiose promises a results-based synergistic approach in dealing with dandruff, as cellular anti-dandruff haircare built with long-term efficacy in mind and consumer feedback at the heart of the development process. The products are safe and effective against dandruff, working to instantly eliminate visible skin cells with the regulation of cellular renewal speed to bring the scalp into balance, while simultaneously providing care so hair is left beautiful and healthy.

“At Kérastase, we listen to you, so when we decided to launch an anti-dandruff solution, it was no exception. We wanted to understand our consumers, how they felt, what they liked about the existing products and, most of all, what they felt was missing. We combined that intimate understanding with our unique knowledge of haircare science to offer something entirely new: a powerful, efficacious anti-dandruff solution, combined with luxurious care,” shared Rosa Carriço, Kérastase Global Brand President.

“As a result of over a decade of scientific research, Symbiose redefines the anti-dandruff game at the cellular level. What we discovered is that cell renewal speed is twice as fast on a scalp with dandruff than without. Dead cells build up and become visible: that’s dandruff. Powered by bio-affinity science and using the best skincare actives, Symbiose not only acts to eliminate dandruff instantly, it regulates the speed of cellular renewal to eliminate it over the long term. Beyond superior efficacy, the Kérastase magic is the unique alliance of ultimate science and a true luxury experience, with sensual yet breathable formulas that envelop the fibre to replenish moisture, with a fine fragrance. It conveys the unique, indulgent experience of Kérastase, letting consumers know that just because they have dandruff doesn’t mean they can’t have luxurious care,” she continued.

The brand acts on knowledge built from decades of research into addressing scalp care to treat the three factors that cause dandruff – the imbalance of scalp microorganisms, the oxidation of sebum and predispositions and sensitivities to environmental factors. Unique formula components, such as Piroctone Olamine, Salicylic Acid and Bifidus, work to rebalance the scalp and eliminate dandruff. These active ingredients regulate the microbiome imbalance, exfoliate the skin and foster a healthy scalp ecosystem, utilising nutrients and skincare principles to achieve these results.

“The new Symbiose innovation from Kérastase is based on

30 years of research and discovery in the science of dandruff. Meticulous knowledge of the three factors that cause dandruff enabled us to establish that they were all linked to an abnormal acceleration of cell renewal speed,” explained Edine Ahbich, Kérastase Global Scientific Director. “With this new knowledge in mind, we have designed Symbiose products by incorporating a series of active ingredients that will act on each of the factors at the source of dandruff. This new scientific approach, unique to Kérastase, not only instantly treats the consequences of dandruff, but also durably prevents its reappearance.”

The citrus-forward Symbiose fragrance was created by French perfumers Nicolas Beaulieu and Frédérique Terranova, housing the technology in a fresh, sensorial experience anchored by mandarin, blood orange, blooming jasmine and subtle spicy pepper essential oil that ensures a sense of indulgence.

The four-piece collection is delineated into steps of peel, bathe and treat, and is headlined the Micro-Peeling Cellulaire, which is the first anti-dandruff peel. It immediately dissolves dead cells, purifies the scalp and soothes discomfort, with exfoliating action in plant-based beads. Bain Pureté Anti-Pelliculaire and Bain Crème Anti-Pelliculaire cater to oily sensitive scalps and dry sensitive scalps, respectively, with breathable formulas that prevent build up, soothe, moisturise and cleanse as necessary. The products also aid the hair’s softness, health and shine, and remove flakes from the scalp. Finally, the Sérum Cellulaire Nuit Anti-Pelliculaire Intensif is the first intensive anti-dandruff cellular overnight serum. It’s a breakthrough treatment in a light, powerful formula that deeply regulates cellular renewal speed overnight for eight hours of continuous anti-dandruff action, while clearing the scalp and peeling away dead skin cells. The product enforces the scalp barrier and improves sensitivity.

The launch was complemented by a campaign lensed by world-renowned photographic duo Inez & Vinoodh. The collection is also accompanied by leading education within the hairdressing community and to consumers, allowing hairdressers to become connoisseurs of scalp care in their expertise and product recommendations. For more information visit www.kerastase.com.au

YOUR

dreamy escapes with light & airy colours

ACCESS HAIR FESTIVAL

L’ORÉAL ACCESS PARTNERED WITH HAIR FESTIVAL ACROSS EDUCATION AND INNOVATION TO SHOWCASE THE POWER OF THIS EDUCATION TOOL ALL WEEKEND LONG.

Hair Festival played host to a myriad of dynamic educators, brands and creators through the June long weekend, as the hair industry congregated at Carriageworks, Sydney, to be inspired. Education platform L’Oréal ACCESS was duly represented, with an unmissable Education Session, on the REALtalk stage and beyond, motivating the crowd with a modern approach to industry growth.

“The partnership between L’Oréal Professional Products Division ACCESS and Hair Festival is an exciting collaboration that combines the power of digital education with the creativity and passion of the hair industry. Together, we are providing a dynamic platform for beauty professionals to learn and grow in new and

innovative ways,” said Kellie Glenister, ACCESS Education Manager ANZ, before the event.

The platform’s Education For The Future team joined together education icons, salon owners and award-winning artists Adam Ciaccia, Justin Pace, Mat Johnson and Claudia Cataldo to share their passion and knowledge with the audience as they created live hair looks on stage. As ambassadors and leading educators from the myriad of inimitable L’Oréal Professional Products Division, L’Oréal Professionnel, Kérastase, Matrix and Redken, the team combined to deliver a session that was described as ‘edutainment’, as the ideal mix of creativity, learning and fun.

“It was amazing to be able to showcase ACCESS, the next generation of

hairdressing education, an online platform that is multiple branded all under the one umbrella of L’Oréal,” Justin shared. “The exciting part was being able to bring our digital tutorial videos to life in front of a live audience at Hair Festival. This is the true power of online education meeting face-to-face education.”

The session was technique driven, engaging and predicated on trending and creative content, where the educators showed off their specific and versatile skillset. The looks ranged from wearable, salon relevant techniques – Justin’s fringe hacks on his editorial bob look could be taken straight back to the salon, “fringes take time, don’t ever rush them, it takes up three quarters of the client’s face and it’s important”, he reminded the audience – to Avant Garde showstoppers.

Justin Pace, Claudia Cataldo, Mat Johnson and Adam Ciaccia educate on stage

Mat showed off creative up-styling in a vibrant, multi-hued, gravity defying high hair look with building techniques taken from artisanal cake shows, and bold, creative colour application was also on the proverbial menu.

The artists talked through the technology, skills and processes in their collective expertise to guide the audience through cut, style and colour secrets. Adventurous shapes, colours and textures were all created on stage and then paraded through the room in an inspiring finale runway show.

“Representing L'Oréal ACCESS at Hair Festival has been a highlight of my 2023 so far,” Mat said. “Sharing knowledge is so important in our industry, I had so much fun ‘giving away’ my Air Touch Express Color service technique. I love helping salon business grow through new innovative ideas. The ‘wow factor’ then came from me relieving my stunning Avant Garde up-style using fishnet stockings and showcasing the Matrix PreBonded SoColor range to create incredible texture in my model’s hair. It was fantastic to be back at an event like Hair Festival on stage uniting our industry.”

Still within the education rooms, L’Oréal ACCESS empowered salon owners

as the Platinum Sponsor of the REALtalk Business Forum, which created thought provoking conversations and motivated a packed room of business leaders through discussions about sustainability, technology, education and mental health. These pioneering and future-thinking conversations paired perfectly with the modern L’Oréal ACCESS brand, where the accessibility, top quality and versatility of consistent education is paramount.

Adam provided his insights as an artist, and the impact of L’Oréal ACCESS as a digital tool, as a speaker on the Salon Improvement Through Technology panel, which looked at this concept from artist, educator, salon owner, environmental leader and digital brand perspectives. Adam’s 20 years of industry experience as a successful hairdresser, educator and digital content creator was vital to this conversation.

“Reflecting upon my experience at Hair Festival in Sydney this past June, in collaboration with L'Oréal ACCESS, I am grateful for the incredible opportunity to

represent L’Oréal ACCESS. To share the stage with Claudia, Matthew and Justin was an honour,” Adam shared.

“The event itself proved to be top class, I witnessed the convergence of diverse talents, boundless inspiration, and the undying dedication to the Australian Hair Industry. The magnitude of this event, coupled with the unwavering support of L'Oréal ACCESS, reinforced the worthiness of myself as an artist and reaffirmed my belief in me to lead. I am grateful for this experience and the invaluable support I receive from L’Oréal Australia.”

Beyond their impact in the education rooms, L'Oréal ACCESS was also the sponsor of the Hair Festival app, which offered dynamic new features for 2023 to guide the agenda of the event.

The platform’s presence was felt throughout Hair Festival, showcasing their continued commitment to education, artistry and the hair industry at large. For more information visit www.lorealaccess.com

THE LATEST SALON ARRIVALS INHAIR

HAPPY HAIR BRUSH The Mother Brush - www.happyhairbrush.com.au/

OLAPLEX Volumizing Slow Drying Mist and Dry Shampoo - 1300 437 436

VANI-T Gloss Hair Growth Shampoo and Conditioner - 08 8206 8700

MATRIX Total Results Miracle Creator - www.matrix.com

KERATIN COMPLEX Vanilla Bean Deep Conditioner - 02 9666 3611

PURE Precious Ends Leave In Treatment and Flourish Leave In Treatment - 07 3850 6200

KERASILK Anti-Dandruff Scalp Serum - www.kerasilk.com/en-au ELLA VIE Scalp Elixir - www.ellavie.com.au

SISLEY Revitalizing Smoothing Shampoo and Restructuring Conditioner - 1300 780 800 REF Frizz Tamer N130 and Shine Elixir www.smithscollectivebrands.com.au

BRAZILIAN KERATIN TREATMENT Silk Touch www.bkt.net.au

NINE YARDS Play Hard Dry Matte Wax www.nineyardsaustralia.com

DUNGÜD Dry Cleaner Dry Shampoo Paste - 0404 829 567

JUUCE Heat Shield - www.juucehair.com

KMS Conscious Style Everyday Shampoo - 1300 135 722

REF Weightless Volume Refreshing Mousse and Curl Cream N244 www.smithscollectivebrands.com.au

ALURAM Clean Beauty Collection Curl Shampoo and Curl Conditioner - 02 9666 3611

UNWRITTEN Level Up Vitamin Shampoo and Conditioner - www.unwritten.hair

Photography: Brandee Meier Concept and product curation: Ariana Pezeshki

DESIGN.ME Quickie Me Dry Shampoo Foam 02 9666 3611

BONDI BOOST Heavenly Hydration Shampoo and Conditioner - www.BondiBoost.com.au

FUDGE Clean Blonde - uk.fudgeprofessional.com

JUUCE Hyaluronic Hydrate Vegan Conditioner and Super Soft Hydration Moisture Mask www.juucehair.com

ILES FORMULA Maute Performance Shampoo & Conditioner and Scalp + Hair Rejuvenating Booster www.roguebeauty.com.au

Barbie

WORLD

BARBIE THE MOVIE HAS USHERED IN PEAK #BARBIECORE AESTHETIC.

MERMADE HAIR Barbie Blowout Kit - www.mermadehair.com.au

OPI Infinite Shine 2 - www.myer.com.au

CAUDALIE Vinosource Mini Skincare Set - www.sephora.com.au

SUMMER FRIDAYS Lip Butter Balm - www.mecca.com.au

KITSCH Assorted Claw Clips 3pc Set, The Satin Heatless Curling Set and Barbie Rhinestone Claw Clip - www.mykitsch.com

QUAY AUSTRALIA Quay Mad Cute Cat Eye Sunglasses www.quayaustralia.com.au

GLASSHOUSE FRAGRANCES Barbie Dreamhouse Strawberry & Dream Soy Candle - www.glasshousefragrances.com

TRINNY LONDON Niacinamide Moisturizer Energise Me and Peptide Ha Serum Plump up - www.trinnylondon.com/au/

Photography: Brandee Meier Concept and product curation: Ariana Pezeshki

CAROLINA HERRERA Good Girl Blush EDP and Very Good Girl Glam EDP - www.myer.com.au

CASETIFY Barbie Stickermania Case - www.casetify.com

LANEIGE Lip Sleeping Mask Sweet Candy - www.sephora.com.au

JURLIQUE Love Balm Rose - www.davidjones.com

PMD Clean Facial Cleaner - www.pmdbeauty.com

SALERM COSMETICS Pink Flamingo Lipstick Pencil - 1800 536 326

INBEAUTY

DR NAOMI ApocaLips and Brightening Super Oil - www.drnaomi.com

CHARLOTTE TILBURY Pinkgasm Jewel Lips, Glowgasm Face Palette and Hypnotising Pop Shots - www.mecca.com.au

BIO SCULPTURE Pink Nail Polish - www.biosculpture.com.au

EMU AUSTRALIA Barbie Mayberry Gems - www.emuaustralia.com

SCENTIMENTAL Mama Candle - www.scentimentalstore.com.au

HI SMILE Watermelon Toothpaste - www.hismileteeth.com

KITSCH Barbie Satin Pillowcase - www.mykitsch.com

MILANI Color Fetish Matte Lipsticks - www.milanicosmetics.com

EMMA PILLS Liquid Hearts Earrings - www.shopemmapills.com

X Barbie

Guests danced the night away in a pink Barbie fantasy land to celebrate the launch of the OPI X Barbie The Movie collection. Featuring nine limited edition pink shades, the hues tap into the fun-in-the-sun, dance-all-night themes of the movie. The names were conceptualised with the film’s director and writer Greta Gerwig to channel the film’s feel good energy. The epic launch party included an OPI nail bar, roller skate rink, ball pit with slides, delicious canapes and disco ball welcome drink! www.OPI.com

Beauty NEWS

Lancôme Rénergie H.P.N. 300-Peptide Cream

Lancôme united beauty lovers to launch its newest skincare product, Lancôme Rénergie H.P.N. 300-Peptide Cream, in an immersive evening held at Sydney’s Museum ofContemporary Art. Guests explored the power of peptides through a sensory evening of experiential touch points, including a light and laser show and interactive content moments. Indigenous Australian singer songwriter, Thelma Plum, took centre stage as guests indulged in a three-course sit down dinner with a front row seat to the live acoustic performance. Guests had the opportunity to hear about the game-changing science behind Rénergie H.P.N 300-Peptide Cream from a panel of experts. After more than two years of development, more than 250 formulation trials, over 500 quality controls and tests on more than 770 women, Lancôme has found a way to visibly regenerate skin faster even after skin ages. www.lancome.com.au

Collagen Liquid Advance

The newest cutting-edge product from Vida Glow revolutionises the way busy and active lives experience collagen. Introducing Collagen

Liquid Advance, a concentrated, bioavailable liquid formula with double the dosage of Natural Marine Collagen and a potent boost of the brand’s signature antioxidant complex B-Blend4 and Vitamin C to enhance collagen synthesis. Made for the fast-paced lifestyles of today’s beauty consumer, Collagen Liquid Advance comes in a ready-to-supplement liquid sachet that smooths wrinkles and fine lines, improves skin elasticity, hydrates and plumps skin on-the-go. www.vidaglow.com

Vinoperfect Brightening Eye Cream

The key ingredient in the Vinoperfect line is a patented grapevine extract called viniferine, which is known for its brightening and anti-ageing properties. After years of research, Caudalie succeeded in isolating viniferine, the sap from grapevine stalks that has been used by winemakers to erase dark spots on the hands and face. The Vinoperfect Brightening Eye Cream corrects all types of dark circles including blue, purple and brown. To celebrate the launch, Caudalie hosted Sydney media and influencers at a lavender themed lunch. www.sephora.com.au

Make My Shave

Australian-based brand Make My Shave is on a mission to revolutionise the way women approach shaving. With their premium razor subscription and eco-friendly personal care products, Make My Shave is empowering women to embrace their unique body care routine while making a positive impact on the planet. Make My Shave understands the diverse needs of women who shave and has developed a shaving experience that combines function, aesthetics and sustainability. Their reusable razor, crafted with a 5-blade head and a 360° moisturisation cushion, delivers a new level of sustainable smoothness. www.makemyshave.com.au

TO

Distributed exclusively by ozdare

*Results observed in a clinical study while using mist and mask as part of a bleaching treatment. Results may vary depending on hair type, quality, and history.

100 per cent recycled Australian land waste plastic. This reduces the amount of plastic going to landfill in Australia and promotes a circular supply chain. The brand has been Carbon Neutral since 2018, being the first Australian haircare company to achieve a net zero carbon footprint, and has been a Certified B Corporation since 2021, as the only Australian haircare company with this certification. These commendations showcase their driving commitment to people and planet.

“We are a family owned and operated company that wears our Australian made and owned certification with pride. We use environmentally friendly, plant based, clean and safe formulas to protect our people and planet,” the brand said. “Juuce products are vegan and not tested on animals, we only test on humans. Our choices are made with consideration to their environmental impact, doing what we can to protect our planet and people.”

THE NEW JUUCE

Welcome the latest iteration of Juuce, with the Australian brand ushering in a repack and rebrand true to their unique, defining values. The brand is passionate about inclusivity, individuality and sustainability in hair, as well as the community-driven belief that “we are better together”, and these key tenets define the range.

Juuce invited key clients and media to a series of national events where brand representatives such as Nat Young, Dylan Weber, Julie Truter, John Heighway and guest speaker Julie Cross spoke through the products, the essential brand values, the brand history and more. Congregating in Brisbane, Sydney and Melbourne, guests viewed the new products, discovered model looks and networked amongst cocktails and canapes.

Juuce was established in 2000 as a family brand and has since been recognised as an accessible range of products made to suit all people and hair types. The brand is predicated on its gentle, luxurious, vegan friendly formulations, with the planet always front of mind and all products being cruelty free. The products are also completely free from sulphates, parabens and gluten and use the highest quality ingredients, including environmentally friendly components, antioxidant-rich Australian botanicals and clinically proven actives.

The range is also built with sustainable packaging made from

The vegan formulations are an ideal blend of natural Australian botanicals and science-based clinically proven active ingredients. Key components include Dandelion, as a protecting, rich source of vitamin A, C, E and B-complex vitamins, and Quandong, which nourishes the hair with antioxidants that are important for fighting free-radicals, as well as vitamins C and E, which are essential for the growth of healthy cells. Wattle Seed contains high levels of amino acids to help repair and promote youthful hair, as well as encouraging elasticity and suppleness. Kakada plum extends colour and fights colour fade, as a super natural ingredient performer with important antioxidants. Aloe Vera is made of proteolytic enzymes, which act as a moisturiser to leave hair smooth and shiny, as well as promoting hair growth, preventing itching on scalp and reducing dandruff. Desert Lime is an anti-humectant with high levels of glycosides for hydrating and promoting smoother, softer looking hair, as well as blocking out short UV rays. Lastly Hydrolized Rice Protein offers nourishing nutrients, proteins and amino acids that promote sensitive skin, natural shine and moisturised hair.

Beyond these active ingredients, the use of the brand’s bond repair technology strengthens the hair and protects bonds against initial breakage, while repairing from the severe damage caused by heat and chemical services. Additionally, hyaluronic acid hydrates the hair and scalp, while also reducing frizziness and maintaining moisture.

These components combine in a versatile and tailored range packaged in new, minimalist and modern bottles. The range caters to specific needs of colour radiance, bond repair, blonde care, hydration and smoothness in shampoos, conditioners and masks, delineated in various hues to show off these categories.

Juuce is grounded by its Australian, family, environmentally focused values, and has paved the way in these ideals for decades, earning international recognition and breaking the mould in product creation anchored by core sustainable and ethical beliefs. This brand refresh ushers in the next phase of Juuce, sure to break just as much ground and drive the industry forward like never before.

For more information visit www.hairjamm.com

JUUCE IS CELEBRATING A REBRAND AND REPACK THAT ENCOMPASSES THE LOCAL, SUSTAINABLE, FAMILY VALUES THAT HAVE DRIVEN THIS DYNASTY, WRITES SHANNON GUSS

WORD TO THE WISE

If you are a hair or beauty specialist looking to elevate your online presence and client interactions, Wisely Works provides a tailored experience to help you with the online transformation.

Arlene Wise, the founder of Wisely Works, is a specialist in creating online digital products tailored specifically for professional hair and makeup artists. Her company offers a range of services including website design, online education, and in-person masterclasses. Additionally, Wisely Works offers services like CRM setups, aimed at helping hair and beauty professionals enhance their online presence and streamline their processes. By offering a wide variety of templates, sets, courses and branding options, Wisely Works empowers hair and beauty professionals to elevate their businesses to new heights.

“As the leading – and only – expert for hair and makeup artists who want to grow and scale their business by leveraging online technology, I provide a platform for women in the hair and beauty industry to succeed,” Arlene said. “Wisely Works fills a gap that has never been filled before. I am passionate about empowering hair and beauty professionals with the skills

and tech to improve their online presence, and credibility, generate a higher income, find more time to earn more, and invest in their own business.”

Arlene’s personal experiences and relationships made her realise that stylists often face difficulties with the administrative tasks involved in running a business. This inspired her to establish Wisely Works, a platform designed to streamline these processes. Its aim is to enable hair and beauty professionals to conserve their energy for their creative endeavours, rather than being consumed by administrative burdens.

The business leverages Arlene’s expertise as an HR Manager, where she gained proficiency in various administrative tasks, supporting staff to boost productivity and excelling in areas such as reviewing, writing, planning, and development. These valuable skills are now applied to provide exceptional website and eCommerce management services.

“Arlene has been the best investment in my business,” shared hairstylist Jody Callan. “Arlene is so professional to work with and made my Dubsado and custom website build seamless. She has given me back time and my brides love the ease of

booking my services for their wedding day.”

Wisely Works is a go-to online solution expert for the hair and beauty industry on a global scale, helping hair and makeup professionals with their online presence and broader admin values. The company prides itself on supportive, seamless and productive values, and has been featured on social media and podcasts to share this gospel. Wisely Works has also won awards and business grants for their vision.

“Arlene is a true expert, tech whizz and absolute professional when it comes to helping us creative look good online,” shared Justine Wolfe of Polished Style. “It can be scary investing in your business, especially in the beginning, but you can’t go wrong with investing in Wisely Works website templates and Dubsado booking system offerings.”

“You will not only make your money back plus some, you will make your time back so you can be out there being creative and doing what you love. As a bonus you’ll be able to charge more for your services by adding such sophisticated, professional, effective and efficient systems into your business,” she continued. For more information visit www.wiselyworks.co

WISELY WORKS IS A UNIQUE PRODUCT OFFERING WITH TEMPLATES, IN-PERSON MASTERCLASSES AND ONLINE EDUCATION TO ELEVATE YOUR ONLINE PRESENCE.

THE MOTHER BRUSH

The Mother Brush is the Australian designed hairbrush that was created to help kids, tweens, teens and women with thick hair to brush and detangle their hair without pain, ripping or breaking hair. The brush has a curved head and the spacing of the bristles allows hair to flow through to detangle, causing no pain or ripping of hair. The micro tips at the end of the bristles create a massage sensation on the scalp. The brush is one piece with no weak spots and the surface of the brush has a bevelled design to add grip for the user. The brush works on wet and

JOICO LUMI 10

Create stellar copper and cool-brunette looks quickly with NEW NC and NBA shades from LUMI10, Joico’s ten-minute permanent hair colour that delivers 100 per cent grey coverage with up to two times the shine. This luminous new lineup of richly pigmented shades delivers dimensional, natural copper and natural blue-ash tones with the same LumiShine results you love, all in a fastprocessing formula. Visit www.sabrehaircare.com.au

NATULIQUE HAIR BOND INTRINSIC ADDITIVE

Unlock flawless neutral to cool hair colour with IGORA COOLS, from Schwarzkopf Professional. The specifically-crafted pigment combinations ensure optimal neutralisation on any base, offering captivating cendrés, enticing ashes and mesmerising jades, without unwanted warmth. The expanded range now boasts seven new shades that cater to a wide range of preferences, providing you with the tools you need to achieve top-tier results.

Visit www.schwarzkopf-professional.com.au

THE LATEST TOOLS, TERMS AND TECHNOLOGY

NATULIQUE Hair Bond Intrinsic Additive is the first of three simple steps in the brand’s new BioActive Bond Repair System. This first step contains the BioActive Complex, which is a powerful plant-based complex. It penetrates deep into the cortex of the hair to create new hydrogen and ionic bonds, which repair and rebuild damaged internal bond structures. The unique and sustainable ingredients work simultaneously to create and strengthen hair fibres without compromising hair colour results after only one treatment. Your client will be left with visibly healthier, softer and shinier hair with less breakage. The NATULIQUE BioActive Complex is clinically proven to give your clients up to three times stronger hair compared to before the treatment. Visit www.natulique.com.au

GRIPPER RIPPLE PINS

These smooth “U” Shaped Gripper Professional Ripple Pins are designed to effortlessly hold in place those difficult-to-style upstyles. Featuring smooth holds to fasten up-styles securely, the professionally designed pins can be discreetly disguised with flexible hold and are available in Black, Bronze or Gold hues, with 73mm or 50mm options. Visit www.joiken.com.au

DYSON AIRSTRAIT STRAIGHTENER

This ingenious new hair tool is designed to straighten hair, from wet to dry, using air, with no hot plates and no heat damage. The new Dyson Airstrait straightener caters to multiple hair types and allows users to achieve a natural straight style, with body and movement, whilst maintaining strong and healthy hair. It works by containing sections of hair between the two arms of the tongs, from which a precisely angled high-pressure blade of air is forced downwards and into the hair, both simultaneously drying and straight styling. The tool, launching 2024, is equipped with a Dyson Hyperdymium motor, intelligent heat control, two styling modes and a ‘Cool’ mode to set the style.

Visit www.dyson.com.au

CLIENT-CENTRIC EXPERIENCE

TECHNOLOGY CAN HELP YOU KEEP THE HUMAN-CENTRIC AND CLIENT-FIRST APPROACH IN TINY TOUCHPOINTS THROUGH THE CLIENT JOURNEY, WRITES CAITLIN ADAMSON .

Clients are the heart of your business. They’re the models that parade around your work long after they’ve left the salon, spur your creative soul to thrive, and grow your business. When clients are in the salon is the easiest place for you to make a lasting impression and influence them, but if they only visit every eight weeks, that’s a lot of time in between where your influence can wane.

Technology on the other hand empowers you to use multiple touchpoints to keep the connection alive with your client. How fortunate is it that hairdressing is one of the last industries where human touch is at the centre of the business. It gives you the unique opportunity to keep that humancentric and client-first approach and take advantage of technology to enhance it. Through technology, we can drive that human-centric experience with tiny touchpoints throughout the guest journey.

ACQUISITION

The guest journey begins in their discovery stage. Whether that’s from finding your website through a Google search, stumbling across your social media channels, or receiving a gift card from a friend.

Next comes the booking. The experience the client has with the technology must be representative of your brand. So whatever tech tools you use, make sure it’s an experience that’s expected of your brand.

Giving the client an easy-to-use booking tool that looks and feels like an extension of your brand, mirroring the physical and digital, leads to them having an initial

positive experience with you. By offering online booking, you can give your clients the flexibility to book without contacting you.

Before their service, you can enhance that initial client experience by using technology to keep them engaged. Send them SMS confirmations and reminders, send them tailored marketing about how to prepare for their first consultation, and even check their tea or coffee preference ahead of time.

EXPERIENCE

Clients are more demanding than ever. They’re time poor and have high expectations of what they feel they deserve. Customer service in hairdressing has evolved to mirror more of a conciergestyle experience, where front desks are a thing of the past, and the aim is to keep the stylist and client as connected as possible throughout the service. Technology can help facilitate this experience in a way that it is only felt, not seen. The tech touchpoints used are discreet, make sense for your guest and add value to their experience.

What this means for when a client arrives for their appointment is they’re escorted to a lounge waiting area where the stylist can greet them and sit with them for their initial consultation. Then they’re taken through to the chair where the stylist can use a tablet to keep the client’s digital profile open to record and refer to notes, like colour formulas and beverage preferences.

Your clients aren’t looking for a stylist that keeps leaving them mid-way through the service to check visit notes. They want to feel like you’re present with them in the

moment, understand their needs, and (in future) remember their history.

From the chair, as the stylist recommends and upsells products and services, these can all be added to the final bill for the appointment. While the client is still in the chair, the stylist can effortlessly checkout the client using their card on file. So, at the end of their appointment you don’t have to ruin the relaxing mood to do the impersonal and awkward payment dance over the front desk. Now, you can maintain that personalised experience your client has grown to love.

RETENTION

Once your client has left the salon, technology can prolong the conciergestyle experience you worked so hard to build. After their visit, touch base with them and ask for their rating and review on the appointment. This kind of feedback should be then shared so that you have strong client voices advocating for your service to new potential clients.

Technology can also help you keep in touch with your client to bring them back again via remarketing. Through email, SMS, social media and targeted ads, you can remind your clients of the next-level experience they can have, coupled with your expertise. This kind of marketing can drive them to your online booking for them to book their next appointment.

Caitlin Adamson is the Marketing Executive at Shortcuts. Curious to learn how Shortcuts can help you create a client-centric experience with technology? Visit www.shortcuts.com.au

PULL UP A CHAIR

BIZCOVER EXPLAINS THE RISKS AND REWARDS OF RENT-A-CHAIR AGREEMENTS FOR SALON OWNERS AND HOW THEY CAN PROTECT THEIR BUSINESSES.

Australia is experiencing a skills shortage in the hairdressing industry. With many stylists leaving the profession during the COVID-19 pandemic, salon owners around the country are finding it tough to find talented stylists.

Rent-a-Chair agreements may be a viable option for boosting your bottom line and introducing new clients to your salon’s services. Also called Salon Licence Agreements, these contracts rent out a chair in your salon to an independent hairstylist or beauty therapist.

This can be a win-win arrangement for both—you get a cut of the stylist’s revenue, and they save on business overhead by using your facilities. However, before you start signing up freelance stylists, it’s important to consider the risks of inviting someone who is not your employee to share your business space.

EMPLOYEE OR INDEPENDENT CONTRACTOR?

Rent-a-Chair agreements are an essential part of keeping each stylist’s business separate from your salon. They help class each stylist as an independent contractor, a key part of following Australian Taxation Office and Fair Work Ombudsman regulations.

Stylists working as independent

contractors should have their own ABN. They are responsible for paying their own tax, superannuation and insurance. While stylists may rent a chair during specific days or times, they are responsible for setting their hours and appointments.

Independent contractors typically use their own tools and equipment. However, it is common for Rent-a-Chair agreements to allow stylists to use basins, standing hair dryers, and other equipment that is awkward to regularly transport to and from the salon.

MANAGING YOUR RISKS WITH BUSINESS INSURANCE

There are always risks when you invite an independent stylist into your salon. Managing these risks can help you address potential claims and protect yourself and your salon. Business insurance is one way to do this.

Public Liability insurance* is a common type of cover for salon owners. While you likely have your own policy, you may require independent contractors working in your salon to also have a policy. Requiring stylists to have cover helps you avoid needing to respond to claims about property damages or injuries to others with your insurance, which helps keep your premiums low.

Before signing a Rent-a-Chair agreement, ask for a certificate of currency from the stylist to verify that their policy is current. Insurance requirements can be written into

the agreement itself, including if you prefer a stylist to have a minimum amount of cover.

Salon owners may also consider Management Liability insurance* to help protect themselves against personal liabilities for alleged or actual wrongdoing in the management of the business.

Misclassifying workers carries stiff penalties under the Fair Work Act 2009. Even with a Rent-a-Chair agreement in place, a stylist could still be deemed an employee by a Fair Work Ombudsman investigator. Your salon may risk fines or legal action even if you’ve accidentally treated an independent stylist as you would an employee. Many Management Liability policies offer cover to help you respond to Fair Work investigations and pay resulting penalties.

Get covered today!

BizCover allows salon owners to compare multiple business insurance quotes from a great range of trusted leading insurers online or over the phone. Select your preferred policies, and you’ll be covered instantly. For more information visit www.bizcover.com.au

*This information is general only and does not take into account your objectives, financial situation or needs. It should not be relied upon as advice. As with any insurance, cover will be subject to the terms, conditions and exclusions contained in the policy wording.

WAITLIST

YOU CAN FILL LAST MINUTE CANCELLATIONS AND GAPS WITH A WAITLIST, AND HERE ARE THE TIPS AND TRICKS FROM SQUARE TO MAKE THE PROCESS AS SEAMLESS AS EVER.

One of the big challenges your business faces might be late cancellations and no-shows, with that lost time never to be used again. This often happens during busy periods, so imagine having waitlist software that can save you time and reduce stress by ensuring you can fill unexpected gaps in your calendar.

Make life easier for you and your clients with the waitlist feature on Square Appointments. If a client wants a specific appointment day or time, the Square online booking site allows your customers to add themselves by including a ‘join waitlist’ call to action on your booking site.

Once the waitlist software is enabled, the prompt “Don’t see your preferred date or time? Join waiting list” will display to clients when they go through the booking flow on your online booking page. Square will automatically create a Square Appointments account for your clients. Clients can access your online booking site by using their mobile number at any time. In addition, you can also add your clients onto your waitlist from any device, no matter where you are, and review your waitlist at any time to fill your team’s schedule. This means you are maximising your time by filling gaps in your calendar.

If you have a gap in your schedule due to a cancellation, you can send an automated email or SMS notification to all waitlisted customers that have requested availability matching the appointment time. Your customers can then book that appointment immediately via your online booking site.

Managing the waitlist is easy via Square Dashboard or on your mobile. It’s fast and easy to use and ideal as it can be used at the salon’s front desk or in your office or backroom. If it’s your day off or you’re on the go, you can still keep on top of your waitlist by using the Square Appointments app. When a client is added to the waitlist, whether through the online booking site or directly, the client will receive a notification that they’ve successfully been added to the waitlist.

Waitlist is available as part of Square Appointments Plus, which is only $40 per month per location. With Appointments Plus you can also set up unlimited staff calendars and seamlessly schedule your team from your desktop or the Square Appointments mobile app for free and create an enforceable fee policy for last-minute cancellations and no-shows. You can sync your schedules across multiple business locations, even if your customers are in different time zones, and monitor business and team performance via comprehensive reports.

Learn more about how you can integrate your payments, point of sale and salon bookings with Square Appointments. For more information visit https://squareup.com/au/en/appointments

Natural Look X-Ten Hair

Extensions Care products are designed to help prolong the life and colour of extensions without weight or build up.

FOR NATURAL OR SYNTHETIC HAIR SLS FREE / PARABEN FREE / OIL FREE ENRICHED WITH ALOE VERA & AUSTRALIAN NATIVE QUANDONG EXTRACTS

I WANT YOU BACK

CLIENT RETENTION IS IMPERATIVE TO ANY THRIVING SALON. ENSURE YOUR CLIENTS KEEP COMING BACK WITH THESE HELPFUL TIPS, WRITES KAMYRN HIRA .

One of the most important key performance indicators (KPIs) for a salon to be tracking is your client retention rate, because loyal clients who visit regularly are far more valuable than clients who only visit once. If you’ve been struggling to retain your clients, here are some tips that will help!

RETHINK YOUR CLIENT JOURNEY

Your client journey encompasses everything a client may experience while visiting your salon. This is important because understanding your client journey can help identify parts that aren’t so good, as they might be the reason your clients aren’t returning.

First, look at your online client experience and presence and ask yourself these three questions:

1. Do you have social media accounts, a website and an online booking site?

2. Are they all linked to each other so potential customers can find you easily?

3. Do they look consistent, for example by using the same colours, fonts and logos that you use in-salon?

Secondly, do you make it easy for your clients to make an appointment with you? People increasingly want to book online rather than pick up the phone, so ensuring you have the ability to take online bookings will help encourage return visits.

Your salon software should allow you to customise your online booking site with logos and colours to keep your online presence consistent. Consistent branding looks professional and helps you build a recognisable brand.

Then, take a look at your in-salon experience. It might be hard to be subjective so enlist the help of a friend as a ‘secret shopper’ and get them to walk into the business and see any areas that need improvement. Your physical space needs to reflect your values as a business.

OFFER INCENTIVES TO RETURN

One reason that you might be experiencing fewer re-bookings is that clients don’t have any incentive or reason to return. To encourage clients to return you could offer a small incentive, such as exclusive discounts on their next service, a reusable sample pot with new products to try out, or referral cards.

Another option is to create a loyalty program. Your business management software should allow you to easily create a loyalty program so your clients can earn points and redeem them on gifts and discounts for their future visits.

STAY CONNECTED WITH YOUR CLIENTS

A lot of people are wary of sending emails to their customers. They might seem too admin-heavy, or take up too much time in your already busy day. However, email marketing is one of the most powerful ways to stay connected with your clients, or bring back old clients who haven’t visited in a while.

Your software should allow you to generate specific lists of clients to send emails and text messages to at the click of a button.

You can even set up messages to automatically send to your clients based on parameters like:

• Three weeks after a client has visited but hasn’t rebooked, so you can remind them to book in to maintain the best results.

• Six months after a client purchases a specific product, so you can prompt them to buy a replacement before they run out.

• One week before a client’s birthday to offer them a small gift or free service if they’re going out to celebrate.

These automatic messages are great because they only take a few minutes to set up and then work in the background so you don’t need to spend anymore admin time on them!

Use these key tips to ensure your clients keep coming back. Kamrin Hira is a marketer at Kitomba Salon and Spa Software. To learn about how Kitomba can help you stay connected to your clients, call 1800 161 101 or visit www.kitomba.com

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