INSTYLE November-December 2022

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November/December 2022 The Magazine for the Hairdressing Professional THE IN-BETWEENERS CULTURE CREATION WHEN NOT IN-SALON RESHAPING COLOUR WITH LAKMÉ DIVE IN LIGHTEN UP SUMMER HAIRCARE
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EDITORIAL

Mental health is a topic that has shown up in conversation a lot more in the last few years. However, just because we discuss it, it doesn’t mean we put practices in place to better understand the many variables that collide with mental health.

The workplace has become a very interesting place when it comes to resilience and mental health in the wake of an unpredictable and restricted world. Many employers have even become scared to say the wrong thing and are fully aware of the difficult set of rules and guidelines that deal with such an individual issue.

Quite frankly how things are now and how they were even 10 years ago is very different. Now it’s a delicate mix of understanding and constant conversations that are required to ensure everyone in the team shares any concerns and nobody is feeling misunderstood and feels respected for their work.

The pressure on salon owners has reached astronomical levels, and it’s a significant reason why we have record numbers of rent-a-chair or single salon operators. Sometimes it’s better to just have a full looking space of freelancers than have the constant rollercoaster that is managing people in 2022.

Mental health is one of those things – just when you think the wheels on the bus are spinning completely fine, they’ll come right off, and they will require a complete reset, re-evaluation and an action plan ahead to try and avoid the same issues arising again.

Many companies are now implementing programs on mindfulness in the workplace to help those suffering some personal and mental health issues with actionable strategies to improve their work/life balance. The workplace is often the first place for it to be exposed and therefore should be the first place that’s does something about it.

Many corporations from large to small have signed up with various mental health focused companies like Unmind, which has a subscription like model based on the number of employees in the business. Each employee has access to a variety of resources, tools and mindset coaching depending on their needs. Many come in the form of an app with a login for both the employee and employer – a genius idea that many are saying is helping their employees create a more balanced lifestyle, which in turn can dramatically improve their mental state. For some it’s outside of work activities or exercise, even just a few short moments of mindfulness or a reminder to eat healthy that can make a huge difference to performance and productivity. As Tabatha Coffey says (page 29), mindfulness practices are different for everyone and essential to show up in a workplace day after day.

There’s also no denying the hair salon is an emotional space. Clients often rely on their hairdresser to vent, but where does the hairdresser go for mindfulness and their own escape?

We used to call it “culture creation in salon”, now it’s more about building a cohesive team that can actually work together in a psychologically safe and engaged environment. Every salon owner I know admits that there needs to be significant change around this topic.

This publication is published by BHA MEDIA Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are au thorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not nec essarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all li ability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication.

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Speaking of change, we have some exciting change happening at INSTYLE. Many of you know Jo Cowan, our National Sales Director who has worked with INSTYLE for more than 22 years. With such growth from Hair Festival in 2022 and a big program set for next year, Jo’s time will be moved across solely to Hair Festival 2023. This leaves a gap and a welcoming new space in our INSTYLE and Styleicons team. After months of searching, we are excited to announce the appointment of Amy Frear. Amy joins with experience across a variety of sales and business development roles across print and digital and, even better, is a fully qualified hairdresser. We look forward to Amy bringing even more dynamism to our business.

Let’s not get stuck with old habits or opinions and wholeheartedly move forward to make change in all areas of both our personal and business lives. Without change we create an opportunity to become stagnant in our ways - ask any top success coach or leader and they will tell you that being comfortable may just be the biggest evil of them all.

See you all soon.

INEDIT @instylehairmag www.twitter.com/styleicons_aust www.facebook.com/INSTYLEstyleicons
CONTENTS 64 54 17 18 ON THE COVER 40 Blonde Haircare 44 Summer Styling 48 Lakmé Hero Ranges 82 INbusiness Beyond The Chair REGULARS 10 UPfront Industry Happenings 46 INbeauty Summer Glow 56 My Way Piet Pantano 57 My Way Aisling Delaney 58 The Edit Amelia Jane 59 The Edit Kirby Lago 62 INhair Product Launches 78 INsalon Products and Accessories 79 INbusiness Online Bookings 80 INbusiness The National Code 81 INbusiness The Recruitment ONSTAGE 16 Kao Global Salon Experience 17 Larry King Launch My Nanna’s Mousse 18 Hair Festival 2023 20 2022 Australian Hair Fashion Awards 22 2022 Australian Hair Industry Awards (Business) 23 ghd Celebrate Grand-Luxe 24 De Lorenzo ASPYA Conference 27 2022 Australian Modern Barber Award Finalists 28 Tabatha Coffey Presents at Intercoiffure Spring Atelier 32 CPR Debut Brand Refresh 34 Kao Salon Division MBE Leadership Retreat FEATURES 36 Silver Bullet New Launches 38 NAK Blonde Products 54 EdwardsAndCo X MECCA MANES 64 Candice McKay 66 SNIPT 70 Franki The Salon X Comfortel 72 ghd Style Squad Mentorship Day 74 Ascension 75 BaBylissPRO SNAPFX Clipper and Trimmer 58

Happenings

HAIRDRESSER LISA NGUYEN LAUNCHES GEORGE HAIRCARE

GEORGE HAIRCARE IS launching after two years in the making, debuted by founder Lisa Nguyen as built from the expertise of her 20 years as a hairdresser and created as a solution to her health suffering from reactions to other products she has used in salon. Lisa opened Adelaide’s first lowtox, eco-ethical hair salon Enough Studio in 2017, and this haircare range has been generated from a similar ethos.

The range officially launched on October 5 with its first product being a mask titled Better Hair Days, starting a line of effective, multi-tasking products for all hair types that care for both the client and the environment.

“My business Enough Studio and new brand, George, are twin souls in that they share similar origin stories and missions,” Lisa said. “Both were born after years of suffering from dermatitis through exposure to soaps and chemicals in my work as a hairdresser. Being the owner and director of Enough Studio has intensified my wanting to ensure the products stocked and used in the studio are the safest and most effective for both my clients and its life beyond the studio – the environment.”

Lisa trialled the product to test its workability and effectiveness, testing the products for women aged 18 to 50 with different hair types and concerns. The tests saw 98 per cent of women garner instant hair results on the first day, from

hydration to softness, shine and elasticity.

The Better Hair Days hair mask was built to smooth, hydrate, soften and repair the hair with less product and in less time. It can be used in place of conditioner, and it can double as an intensive treatment. The tool is rich in antioxidants, amino acids and replenishing oils and butters to restore and nourish the hair’s natural gloss and improve overall hair health. The product is made in Australia and formulated with high quality, natural and cruelty-free Australian sourced ingredients, and is PETA-certified vegan.

“I was really focused on creating a super clean formula that actually delivers, through a reliable and simplified range of staples for all hair types and concerns starting with a hair mask,” Lisa said. “George was made to help you spend less time doing your hair and more time doing what you want to do, because hair should be fun, not a routine you avoid. We are on a mission to make haircare fun again.”

The product range will have eco-friendly packaging in line with its values, and the Better Hair Days hair mask tube packaging is made from sugarcane plastic and renewable resources. The brand is also proud to be a 1% Planet member, donating 1 per cent of their sales to environmental causes. www.georgehaircare.com

Industry
10 INSTYLE

SALON LANE CELEBRATES TWO YEAR ANNIVERSARY

The Salon Lane hairdressing community is celebrating two years since its flagship Surry Hills space debuted, hosting a community event to honour the milestone.

The community is comprised of over 80 independent professionals, and these members were invited to a special members brunch event to commemorate this important birthday.

“Revolutionising how the Australian hair and beauty industries work was always going to be a formidable task, however the added challenges of the past two years make this milestone extra special,” shared Jared Keen, Co-Founder & CEO of Salon Lane.

The salon business also celebrated the milestone by hosting an Open Evening at their second site, Salon Lane St Leonards, which welcomed up to 2000 residents and workers in the St Leonards Square by Mirvac and The Landmark precincts to enjoy a complimentary service from Salon Lane members, as well as sparkling wine and canapés, goodie bags and beauty demonstrations.

“We’re very proud of what we’ve achieved in our first two years and the members and businesses in our community who are thriving. We have a few exciting projects in the works and look forward to celebrating many more milestones in the near future,” Jared said.

www.salonlane.com.au

COLOR WOW NAMES JAYE EDWARDS AS FIRST AUSTRALIAN AMBASSADOR

COLOR WOW HAS added a famous Australian figure to their renowned global talent team, with leading Sydney colourist and EdwardsAndCo founder Jaye Edwards being announced as the brand’s first ever Australian hair ambassador. Jaye is recognised as a pioneer in the hair industry, with eight significant hair salons, a cult social media following and a globally lauded education platform.

“There is such strong science behind Color Wow, and I want to show Australia how to unlock previously impossible results. I’m a colourist first and foremost, and Color Wow is fanatical about the ingredients that go into their products. The brand has identified and banned over 60 ingredients found in most hair care and styling products because they can stain, darken and distort hair colour. That is something I need to share with the entire Australian colour industry,” Jaye said.

“I love the direction Color Wow is headed in. I know it’s about to explode within the Australian Market and I feel honored to play such a critical part of that journey. I am so excited for all the future launches that I just know will be huge successes in the Australian market.”

www.thehaircaregroup.com

UPFRONT

CLOUD NINE PARTNER WITH THE LITTLE PRINCESS TRUST CHARITY ON LIMITED-EDITION COLLECTION

HAIR CARE TOOLS brand CLOUD NINE partnered with The Little Princess Trust charity to launch a limited-edition collection, to honour Childhood Cancer Awareness Month and inform part of the brand’s important Power of Good campaign.

The range showcases the brand’s award-winning straighteners in blue, donating $20 to the Little Princess Trust with every tool sold. The brand also delievered a series of posts with inspirational tips on how to style new shorter looks using the collection, as part of the initiative.

The donations will go towards making wigs for young people struggling with hair loss through a charity that provides free, real hair wigs and support to children and their families through childhood hair loss. The Little Princess Trust makes around 2,000 free wigs every year with a service available for all genders up to the age of 24.

The collection delivers the Original and Wide tools in a blue colourway with the option to personalise the tool, it also incorporates a velvet style case and a thank you keepsake from The Little Princess Trust. www.cloudninehair.com.au

2023 INTERNATIONAL HAIRDRESSING AWARDS OPEN ENTRIES

ENTRIES ARE OFFICIALLY open for the 2023 International Hairdressing Awards, opening on September 21 and closing on January 17, 2023.

Every hairdresser in the world can enter the categories of Best International Men’s Collection, Best International Women’s Collection and Best International Avant-Garde Collection by uploading a photographic collection. This must consist of four images of four different hairdressing styles, created in a professional editorial setting and with high-res imagery.

The categories of International Hairdresser of the Year and International Artistic Team of the Year require prenomination credentials, and a shortlist has been named for 2023. Congratulations to Australian nominees Dee Parker Attwood and Hermiz Daniel, in the Hairdresser category, and Jack Horton and Sloans for Artistic Team.

From New Zealand, Danny Pato and Kylie Hayes were nominated for International Hairdresser of the Year. Well done to these local representatives who have been nominated alongside talented hairdressing pioneers from all around the world.

www.ihawards.com

GHD GIVEN

STATUS PARTNERSHIP WITH NATIONAL BREAST CANCER FOUNDATION

HONOURING A NEAR 20-year partnership that ghd has had with breast cancer charities around the world, the famous hair tools brand has been recognised with a Diamond Status Partnership with the National Breast Cancer Foundation. This marks them as the only brand within the beauty category to have this title, which is the highest status corporate partnership to be achieved with the NBCF. In this time, ghd have raised $4.5 million in Australia and over $30 million AUD globally for the cause.

“On behalf of the NBCF, I would like to thank ghd for their ongoing support towards our vision of zero deaths from breast cancer. ghd has raised over $4.5 million dollars for breast cancer research through 18 years of partnership and we recognise this extraordinary fundraising achievement through announcing ghd as a Diamond Partner of NBCF,” said Associate Professor Cleola Anderiesz, NBCF CEO. ghd’s advocacy in the fight against breast cancer has included driving awareness, in recent campaigns specifically to the necessity of self-checking breasts, as well as raising vital funds to support breast cancer research towards the goal of achieving a 100 per cent survival rate for those struggling with breast cancer. www.ghdhair.com/au

WELLA PROFESSIONALS HOST WE CREATE VIRTUAL EVENT

THE 2022 ITERATION of Wella Professionals’ global virtual event, titled WE Create, was hosted live on September 18. The event encourages hairdressers around the world to ‘shine on’ while connecting and learning under the inimitable Wella brand.

The event featured a line-up of 14 International Hair Artists and Ambassadors who educated on unique techniques, inspirational looks and valuable business insights. 50,000 professionals signed up to experience and view the event, which was available in seven languages and across 150 countries.

The event was hosted by Wella Professionals Colour Consultant and globally renowned colourist Fergal Doyle. It presented education from such inimitable and awardwinning names as Akin Konizi, Christel Barron-Hough, James Earnshaw, Michelle Thompson, Patricia Nikole, Dereq Clark, Rob Eaton, Romeu Felipe, Vincenzo Panico, Briana Cisneros, Cenk Yesil, Noriyoshi Miyachi, Kyoung Won and, importantly, Australia’s own Renya Xydis.

WE Create was delivered as 2 hours and 26 minutes of ground-breaking content, where some of the industry’s top creatives faced a series of challenges, from creating a popup salon to putting contemporary twists on classic styles. www.events.wella.com/wecreate

DIAMOND
UPFRONT 12 INSTYLE

DYSON LAUNCHES NEW HAIR DIAGNOSTIC TOOL

DYSON HAVE LAUNCHED a new hair diagnostic tool. The brand have created an interface that diagnoses the user’s hair type and customises the Dyson Airwrap™ multistyler with a tailored selection of attachments to suit that hair type and its styling needs.

“One of the incredible things about the Dyson Airwrap™ multistyler is that it’s so inclusive – there’s an attachment for every hair type so you can really create any style you want,” shared Peter Thomsen, Dyson Global Styling Ambassador. “I love how it comes with a range of attachments tailored to suit different hair types from straight to curly, thin to thick – it’s engineered for all hair types, lengths and styles.”

The tool prioritises personalisation at every level, offering colourways from Copper/ Nickel to Prussian Blue/Rich Copper, as well as complimentary personalisation of the Dyson presentation case with debossing in a range of foil colours, with gift-wrapping also complimentary. Beyond the aesthetics, the attachments cater to a range of hair types and hair lengths, as well as style retention and natural hair density. The new online platform will assess these factors to recommend a selection of attachments for these individual hair types, in five options that focus on short and fine hair, short and coarse hair, long and fine hair, long and coarse hair and coily hair.

The Dyson Airwrap™ multistyler uses the combination of air and heat to create voluminous curls and waves with no extreme heat damage and hair health as a focus, styling the hair with the famous Coanda effect. The attachments include firm and soft brushes, as well as various barrels to create natural curls, the wide-tooth comb, round volumising brushes, one-click attachments, cool-touch tips, the negative ions and the cool shot. www.dyson.com.auv

SHARON BLAIN TO EMBARK ON FINAL WORLD TOUR IN 2023

INDUSTRY ICON SHARON Blain will be embarking on her final world tour in 2023, and it's set to be her biggest and most dynamic international education tour yet. The tour will hit five different continents to deliver an unmatched styling education program that only adds to Sharon’s incomparable legacy in hair education.

Sharon boasts over 55 years of hairstyling expertise and over 500 industry awards, and this tour marks the last time that her skills will be available in-person to educate on significant styling knowledge and tips. Sharon is known to capture the hearts and minds of students and truly ignite new generations of hair artists.

The tour will visit Perth, Melbourne and Brisbane in Australia, as well as Pasadena, Las Vegas and New York in the US, Toronto, Canada, Basilicata in Italy, Christchurch, New Zealand, Tielt in Belgium, Belgrade in Serbia, London in the UK, Monterrey in Mexico, Hong Kong and Stellenbosch, South Africa.

Sharon is celebrated as a styling expert in styles that range from long hair to bridal looks, red carpet, editorial and Avant Garde, and she has educated global creative teams, celebrity hairdressers, international platform educators and top-tier bridal, make-up and session artists. In her illustrious career she has won titles including the Order of Australia, multiple Hall of Fame honours, Educator and Education Business of the Year and much more. www.sharonblain.com

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FOIL ME SUPPORT THE NATIONAL BREAST CANCER FOUNDATION IN 2022

FOIL ME CONTINUED their strong support of the National Breast Cancer Foundation (NBCF) as a proud corporate partner for the sixth consecutive year in 2022. The brand donated $1 from every sale of The Knobel Collection during October to the foundation.

The NBCF is Australia’s leading national body funding gamechanging breast cancer research with money raised entirely by the Australian public. They receive no government funding.

Before this campaign, Foil Me had raised over 120k for the NBCF through their previous Pink October campaigns. Every year the brand encourages the hair industry to support the cause through their Salon Spirit competitions, additional merchandising and by titling the whole month as Pink October.

Since the inception of the NCBF in 1994, the five-year survival rates for breast cancer have increased from 76 per cent to 92 per cent, which was achieved through over $200 million being invested in nearly 600 research projects. These funds are vital to help the foundation with its continued goal of achieving zero deaths from breast cancer. www.foilme.com.au

DE LORENZO COLLABORATES WITH INDIGENOUS ARTIST JACINTA-RAI RIDGEWAY-MAAHS

DE LORENZO HAS partnered with long-time De Lorenzo client and indigenous artist Jacinta-Rai Ridgeway-Maahs on the 2022 De Lorenzo Limited-Edition Christmas pack and Instant Restructurant prints. Through the packs, which showcase Jacinta-Rai’s mastery of acrylic paint, the brand will support the Indigenous Literacy Foundation (ILF).

The commissioned artworks will be featured across the 2022 Salon Christmas pack collections, which include Prescriptive Solutions, Instant Series, and Bond Defence, a Limited-Edition Tote bag, and a Limited-Edition Instant Restructurant, with $2 from every bottle sold donated to the ILF. The ILF has worked with over 400 remote communities and gifted 636,000 books since 2011. It has supplied 83 playgroups with early literacy Book Buzz resources and published 143 books reflecting 26 Aboriginal and Torres Strait Islander languages.

Jacinta-Rai is a De Lorenzo client, hairdresser and salon owner of sixteen years, in addition to her work as an artist and art studio owner. Her artwork for the brand evokes De Lorenzo’s dedication to the health of the planet, as an homage to nature and community, as titled Inspired by Nature. It is delivered in JacintaRai’s trademark form of designs, symbols and colours to unify concepts of land, earth and sea. www.delorenzo.com.au

GOLDWELL PARTNER WITH NRL DALLY M AWARDS IN STYLE SUITE

RENOWNED HAIRDRESSER MAX PINNELL LAUNCHES PRODUCT LINE

RED CARPET, CELEBRITY and runway hairdresser Max Pinnell is launching the next phase of his storied career, unveiling a product line of shampoos, conditioners and styling products in September, delivered as the products Max himself would use in his kit.

The products follow Max’s thought process in tailoring care to suit certain hair types and, as such, the Max Pinnell Moisture shampoo and conditioner were designed to infuse hair with a super boost of hydration, specifically for those with colour-treated or dry hair. The Max Pinnell Volume Shampoo and Conditioner is designed specifically for fine and limp hair, by adding volume and texture while cleansing. Finally, the Max Pinnell Deep Cleansing Shampoo and Conditioner were formulated for maximum cleansing without stripping any moisture from the hair, catering to users with oily or greasy hair.

The Max Pinnell Wet Dry Shampoo removes excess oil and lifts and refreshes hair with silica and calendula oil utilised to create soft, smooth, strong and bouncy hair. Styling products in the new range include the Max Pinnell Creme Deluxe as a go-to curl-definer and anti-frizz product, as well as the Max Pinnell Shine Serum Deluxe to give shine to dry, frizzy or damaged hair. The Max Pinnell Thickening Spray is formulated for maximum volume and lift to aid fine hair. www.maxpinnell.com

GOLDWELL TOOK TO the Style Suite as the official hair partner of the NRL Dally M Awards on September 28. The Style Suite catered to over 25 female NRLW players nominated for awards along with the wives and girlfriends of NRL players, supporting the code’s continued commitment to women in sport.

The Style Suite included fashion styling, hair and makeup, with the perfect red carpet hair looks created by a team from Wildlife Hair Origin Milsons Point and Sogo Surry Hills.

Complementing an array of red carpet fashion choices that included beaded dresses, corseted gowns and one shouldered silhouettes, the hair looks saw trends such as glam Hollywood waves, middle parts, sleek ponytails and side swept hair as goto looks.

“We loved working with each player to create a red carpet look,” shared Daneke Hill, from Wildlife Hair Origin. “Softer, more undone hair is having a moment even for black tie events, but that doesn’t mean effortless! We also had to ensure that each guest's hair went the distance – Goldwell’s Dry Boost Creative Texture and Perfect Hold Volumizing Hair Spray got a workout”. www.goldwell.com.au

UPFRONT 14 INSTYLE

THE AUSTRALIAN HAIRDRESSING COUNCIL LAUNCHES MEMBERSHIP FOR SOLE TRADERS

THE AUSTRALIAN HAIRDRESSING Council (AHC) has launched the Solo Owner Select membership for sole traders, continuing its mission of representing the entire hair industry. The body pledges to uplift industry standards, be a voice to the Government and support ethical businesses across the board, and this new membership extends that reach, acknowledging the changing landscape of the hair industry in the past few years.

“As a result of the pandemic, it is estimated that around 70 per cent of our hairdressers have become solo operators without staff,” said AHC CEO Sandy Chong. “This could include being a freelancer, rent-a-chair, mobile hairdresser, or working from a home salon or commercial suite. The AHC is concerned about the lack of qualified operators in our industry, which is why we are excited to launch our new AHC membership for sole operators.”

The membership type – nicknamed SOS – will represent this significant but largely unsupported sector of the hair and barber industry, due to demand. It is applicable for sole traders that hold a hairdressing qualification and ABN, allowing them to complete a business accreditation checklist, as well as register their hairdressing qualification on the AHC Hairdressing Australia Industry Register (HAIR).

Membership benefits for the sole trader market will include a private Facebook group to connect a community of industry experts for support, shared information and networking. It will also grant access to AHC discounts and special offers from the organisation’s Associate Members exclusively for SOS businesses, which includes a vast array of products and services.

Perks will extend to free and discounted education programs from renowned educators and invitations to exclusive AHC events such as Schmoozefest and the Leadership Summit. Members will be given unique marketing content and receive regular newsletters, they’ll also gain access to a specially created and growing SOS Resource Library with dozens of templates and documents essential for running a sole trader business. They will additionally receive access to one complimentary call to the AHC HR team.

Members will have a dedicated SOS membership manager who understands their individual business and who provides support and answers questions. Finally, they will gain accreditation from Australia’s leading national industry body to endorse them as a quality ethical business.

For a limited time only, the AHC SOS membership is just $365 per year, and payments are flexible to suit any budget and are 100 per cent tax deductible. www.theahc.org.au/solo-owner-select

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TO AMSTERDAM

The Kao Salon Global Experience in Amsterdam hosted 2300 hairdressers from around the world, delivering two days of shows, competitions, inspiring artist sessions and award announcements at the Global Creative Awards. The experience built on the virtual events of the past two years, hosting a live summit over October 2 to 3, with live online viewing capabilities for those who couldn’t make it in person.

“It was a huge pleasure to be able to do host the event live again this year,” said John Moroney, VP Creative & Communication. “Our salon owners and stylists were thrilled. According to our stylists, attending this year’s Kao Salon event was like coming home to a family reunion – if your family was made up of the coolest, most creative people in the industry. It’s a place to meet up with like-minded artists and create friendships for life.”

The Global Creative Awards were a highlight and featured the debut of the HAIR EVERY WEAR 2.0 collection by the inimitable Goldwell Global Ambassador Angelo Seminara. The collection builds on diversity, combining art, architecture, fashion, philosophy and beauty.

Within the myriad of award honours, Australia’s own Abbie Jackson from Temple On Murray salon in Hobart won Bronze in the title of Avant Garde Stylist of the Year. Additionally, salons were recognised across each continent for the title of Salon Sustainability Leadership, where Floke Norway represented Europe, Gene Juarez Salons, Spas & Academies represented North America, red hill hair salon, Hong Kong represented Asia and Shibui represented Australia.

The awards evening also included a presentation from Goldwell Ambassador Mario Krankl, which offered a teaser for the Goldwell 75th anniversary coming up in 2023, spoke to the significance of long term brand collaborations with a leading company like Goldwell and evoked a ‘creative hair factory’ of limitless artistic possibilities.

The Artist Sessions were an additional feature, showcasing hair mastery from all over the world. The J.7 Creative Team from Stuttgart, Germany presented the SEROTONIN collection, while the EVOLVE award-winning salon based in Singapore showcased REGOTH: Reimagined Gothic, a couture, Avant Garde editorial offering. Oribe ambassador Stacey Ciceron was another presenter, who educated in textured hair, while international hair stylist Huub Eysink delivered a futuristic message by combining clothing, make up and virtual hair colours in a bold collection. Taz Hair Co. presented their brand of fashion-forward, award-winning, TVbased but always salon relevant style as well.

In a Community Area that bolstered networking opportunities, the event also hosted Academy Sessions at the Academy stage, showcasing five global Academy Teams to detail their city’s major trends. The stage hosted international educators such as Sona Brado and Daniel Bruns, Agnes Westerman and Sascha Haseloff, Salome de Wet and Neil Barton, Kylie Bussing and Jacob Khan and Nicci Welsh. Brand booths from Goldwell, KMS, Varis and Oribe also gave ample opportunities to show and interact with the latest innovations. Importantly, an interactive exhibition jointly presented by Kao Salon’s Sustainability team and the Kao Research & Development team highlighted the company’s Sustainability efforts.

CONGRATULATIONS TO THE AWARD WINNERS.

NEW TALENT COLORIST OF THE YEAR

GOLD: Tiew Pei Yu from Malaysia

SILVER: Emily Kooistra from Canada

BRONZE: Lucia McEvoy from United Kingdom

CREATIVE COLORIST OF THE YEAR GOLD: Junz Loke from Singapore

SILVER: Ian Lee Jia Pei from Malaysia

BRONZE: Tasha Yip from Hong Kong

CREATIVE HAIRCUTTER OF THE YEAR

GOLD: Daniela Farzetti from Italy

SILVER: Rafael Monzó López from Spain BRONZE: Alex Tant from USA

EDITORIAL COLORIST OF THE YEAR

GOLD: Ben Driscoll-Price from United Kingdom

SILVER: Amy Wardley from United Kingdom

BRONZE: Jack Mead and Lydia Wolfe from United Kingdom

AVANT GARDE STYLIST OF THE YEAR

GOLD: Tom Yek Teng Siong from Malaysia

SILVER: Manou Grijsen from Netherlands

BRONZE: Abbie Jackson from Australia –Temple On Murray Hobart

SALON TEAM OF THE YEAR

GOLD: Siew Thiam Kui from Malaysia

SILVER: Rafa Monzó López from Spain

BRONZE: Donna Page from United Kingdom

MEN’S HAIRSTYLIST OF THE YEAR:

GOLD: Andrew Plester from United Kingdom

SILVER: Jeffrey Den Dikkenboer from Netherlands

BRONZE: Jos Verzijlberg from Netherlands

“Showcasing Kao Salon’s sustainability efforts and our commitment to Climate Neutrality is one of the most important messages for our event. With this in mind, we have worked with our event partners to ensure that the Kao Salon Global Experience is 100 per cent Climate Neutral,” John said. For more information visit www.kaosalondivision.com

KAO PRESENTED A SALON GLOBAL EXPERIENCE IN AMSTERDAM THAT BROUGHT THEIR BRAND FAMILY BACK TOGETHER.
16 INSTYLE ONSTAGE

REINVENTED

International celebrity and editorial hairdresser Larry King graced Australia to debut his all-new hair product titled My Nanna’s Mousse, after launching his haircare and style line in Australia and New Zealand earlier in 2022. Visiting Australia for the first time, Larry showcased the product and an array of the brand’s tools in an intimate education event at Que Colour salon.

The dynamic product launch is a modern take on old-school mousse, acclaimed for its lightweight formula that leaves hair feeling fuller, softer and shinier, while also being vegan, alcohol and sulphate free and including ingredients that contribute to the health of the hair and scalp. Key ingredients include AHAs, which make the hair appear more glossy, Amino Acids to preserve the integrity of the skin barrier and elevate softness, and polymers for long lasting volume.

Utilising his varied and extensive experience in the hair industry, Larry’s approach to product creation involves looking at the product market and surveying what he misses and needs, then communicating with his team and developing these innovations to fill that gap. My Nanna’s Mousse is informed by that mindset, as a hybrid modern and classic invention that also incorporates the brand’s consistent approach to sustainability and clean ingredients.

The product has been well received since it launched, lauded for its mix of both freshness and nostalgia, as well as its sheer wearability.

“I’ve always had core products where I’ve been in in the industry for quite a while, and I’ve had products that I’ve found along the way that have ended up being discontinued,” Larry said. “I’ve kept a bit of an archive and held onto these

special products, and then when I came to do my range, there were certain products that they used to create a long time ago that we couldn’t find anywhere, so we kind of mirrored that.”

“It’s a very old school product, and it’s turned out that a lot of brands have discontinued their mousses recently, but I know that mousse is a cult hero product,” he continued. “I think it’s just that back in the olden days, it ended up having a crispy result, so we wanted find a product that was a foaming mousse that makes hair quite soft, gentle and clean.”

The product fragrance also plays with eras and was developed to remind the wearer of a nostalgic, sunny weekend morning, with scents reminiscent of lilies, washed linen from the garden and grandma’s perfume. This was created with the incorporation of aldehydic white rose and jasmine blossoms, added to a creamy base of sandalwood, musk, golden amber and vanilla.

The new launch joins the already beloved Larry King suite of products,

including its hero refillable ‘Wash Cycle’ shampoos, a universal conditioner titled Liquid Hairbrush and a minimal styling range. The trio of shampoos are in refillable bottles and made to be used together as a cycle, mimicking skincare patterns, to complement various times of the week or for different cleansing and finishing requirements. The Good Life, City Life and Social Life shampoos offer nourishment, hydration and strength, detoxifying and deep cleansing to treat the scalp and add volume and shine. The exclusive styling range includes a satin finishing cream, velvet texture clay for 90s texture and second day body and a lightweight volumising hair mist.

Larry showed off these tools by styling two salon-relevant hair looks in Sydney’s Darlinghurst, while discussing hair tips, product secrets and upcoming insights with attendees.

Reinventing classic care and style, welcome the latest from Larry King. For more information visit www.mcmimports.com.au

LARRY KING HAS LAUNCHED THE ALL-NEW MY NANNA’S MOUSSE, MERGING NEW INVENTIVENESS WITH CLASSIC NOSTALGIA, AND EDUCATING IN SYDNEY TO CELEBRATE THE DEBUT.
INSTYLE 17 ONSTAGE

HAIR FESTIVAL 2023

Hair Festival, the salon industry’s dedicated two-day event predicated on shopping, learning, competing and connecting with illustrious industry peers, will be back in 2023, and a very limited number of pre-sale tickets are available now.

Building on the highly successful inaugural event in 2022, the event will take place over the June long weekend, taking over Sunday and Monday June 11 and 12 to put everything hair in focus. Hair Festival will be back at Sydney’s Carriageworks as the ideal meeting place of the industry.

The event was created to reclaim the June long weekend for the salon industry, reconnect after too many years spent apart through the pandemic, put competition skills and talents in the spotlight, highlight innovations and shopping opportunities from key brands and inspire with top-tier education.

Major vehicles in these concepts include MarketPlace, the REALTalk series of business and leadership education, the highlyanticipated Wonderland party, Education Sessions that you can choose between to tailor business and artistic hair education to your liking, the Hair Festival live competitions and more!

The MarketPlace remains the sprawling shopping oasis where you can find necessary tools, products and other salon musthaves all on the event floor. With dedicated hubs also prioritising networking spaces, as well as education, product demonstrations and core focuses on business, technology, sustainability and barbering through the stands, MarketPlace needs to be discovered through the long weekend. Imperatively, the space is totally free to register for, truly congregating the industry free of charge.

The MarketPlace will include the new INSTYLE and Styleicons Coffee Hub, becoming the place to meet friends and enjoy coffee, snacks and even some wine. It can also be used for networking and meetings, and it will be a display area for inspiring and bold model looks from the Education Sessions. The Festival Hub will offer an all-new location and your choice of meals, boasting a wide variety of food trucks, coffee vans, sweet temptations and more, across from the MarketPlace. It will also showcase model parades and live hair competitions.

THE BIGGEST EVENT ON HAIRDRESSING’S CALENDAR IS OFFICIALLY BACK.
18 INSTYLE ONSTAGE

Vendors will also make use of a prime opportunity to meet, connect with and sell to the hub of the industry, which will gain free access to the stands to discover products and innovations. In 2022, this proved a worthwhile opportunity for businesses and brands who were able to shine a light on their launches and tools, and make valuable contacts to evolve their brand.

“If you want to change the direction of your business in two days, then secure a spot at Hair Festival 2023 now,” added Irene Manyk, Base Hair Extensions. “Hair Festival has given our business so many opportunities from new business to game changing industry contacts. If you are a new business or an established business in the hair industry and you are not considering exhibiting at Hair Festival, there is an issue. We can’t wait for 2023.”

Wonderland is another necessary outing. The 2022 party enthralled attendees on the Sunday night, with live installations, entertainment, an array of meal options and food trucks, a 360-degree photobooth and much fun to be had at the open bar. You’ll find us dancing the night away once again at the famous Australian Maritime Museum.

The competition landscape is another exciting Hair Festival opportunity. In 2022, the competitions covered key fields of colour, editorial talent, men’s hair and teamwork, in the titled categories of Splash of Colour, Editorial Glam Slam, Barber Street and Dream Team Collab, respectively. The competitions saw entrants create looks live and parade them on stage. Winning or medalling in the competitions garnered editorial coverage, a trophy-winning moment on stage and a host of prizes from an array of brands, including vouchers, education packages and product and tool packs. The winners also received creative imagery and marketing and social media material, while also being able to advertise the wins to their clients.

The 2023 REALtalk program will introduce new speakers and panel topics to garner evolving insights into the industry. The four-hour morning program – from 9:30am to 1:30pm on Sunday June 11 – will broach key topics of body language, gestures, stances and facial expressions in communication, which can be utilised to better understand yourself, your clients and your team. It will also highlight the ongoing industry challenge of undervaluing our work. This topic will extend to teaching effective language to change this perception amongst your team and your customers, uplifting the salon industry as a whole.

Panel discussions at REALTalk will delve into salon staff changes, from the insightful minds of leading salon owners, and the future of online payments and cardless commerce, from experts in the field. The panels will also focus on the importance of education, particularly with salon staff, insights into entrepreneurship from industry icons, and evolving business understandings beyond COVID. These tips will include stress relieving methods for a better and healthier life.

In the many rooms that will showcase the event’s famed Education Sessions, an extensive list of brands and educators will take over the two-day summit. Hair Festival will offer up to 23 different Education Sessions with various artistic and business topics that are sure to inspire.

“I entered the competition for the opportunity to bring home an award,” shared Editorial Glam Slam winner Paul James Graham of Paul & Paul Salon. “The Hair Festival competitions are a great platform for exposure and showcasing your creativity and winning a trophy goes a long way in the promotion of my career and salon business.”

Whether you’re looking to add to your cart, discover education that will elevate your skills in salon, editorially or in business, show off those skills in a competition or just see – and party with – an array of salon industry friends at the hair event of the year –Hair Festival 2023 is the place for you!

If it will be your first time, you can expect a new and unparalleled experience in industry connection and camaraderie. For returning patrons, it’s the ideal space to reconnect, learn new and important topics across the board, keep up with essential education and product trends and build on this year’s incredible experience.

With pre-sale tickets now on sale, you can gain entry to the full event, or choose the education sectors, entry points and event details that work for you. For Wonderland especially, this once sold-out event will go quickly so book soon! Remember, MarketPlace registration is free so make sure to sign up.

Until June next year, ensure you keep up with Hair Festival on social media across Instagram, Facebook and even Spotify, where new speakers, topics, reveals and competitions will continue to come to light.

We’ll see you in June 2023 – and we can hardly wait! For more information visit www.hairfestival.com.au

returning patrons, it’s the ideal space to reconnect, learn new and important topics across the board, keep up with essential education and product trends
year’s incredible experience. INSTYLE 19 ONSTAGE
For
and build on this

ONSTAGE

MELBOURNE LIGHTS

THE AUSTRALIAN HAIR FASHION AWARDS TOOK OVER MELBOURNE FOR THE VERY FIRST TIME, JOINING WITH THE MANE STAGE EDUCATION EVENT TO ENCAPSULATE THE ARTISTRY, FASHION-FOCUS AND INSPIRATION IN HAIR. HERE ARE YOUR 2022 WINNERS!

The 2022 Australian Hair Fashion Awards (AHFAs) took place in Melbourne for the very first time in its 30 year history, in a sold-out event presented by Dyson and honouring the talented 2022 winners on Monday October 17.

Big name winners included the inimitable Renya Xydis as the pinnacle Australian Hairdresser of the Year, and global hairdressing pioneer Errol Dougas as the 2022 Icon of the Year, among a host of business, education, state, emerging, team, editorial, men’s and creative winners. The evening was a true celebration to celebrate three decades of the AHFAs.

Dyson presented the awards for the fourth consecutive year, with O&M representing as Principle Colour Partner. The event hosted 800 guests at Melbourne’s CIEL, The Venue, from all around the country and the world.

A highlight runway event by Dyson Styling Ambassadors Damien Rinaldo and Michael Beel was shown in collaboration with Australian fashion designers Yousef

Akbar and Jason Grech, for a show that personified true hair art and fashion, as is the core of the AHFAs. The team presented looks designed to capture the essence of ‘ICON’, showcasing sci-fi and classic styles with a modern undertone.

Another important moment was the awards’ tribute to the late and beloved TONI&GUY CEO Dennis Langford, with a video that honoured his vast and storied career and relationship with the awards platform, before inviting his family on stage to speak about his immense impact.

Kate Peck and Dyson Global Styling Ambassador Peter Thomsen were the hosts through the proceedings, while the official after party was delivered by L’Oréal Professionnel as the ACESS Afterparty, a must in the name of true celebration. The after party entertainment came courtesy of the Rogue Traders Duo, ensuring the festivities were an all-night affair.

The awards followed a full day of education on Sunday for the first ever MANE STAGE, also hosted in Melbourne. A series of sessions by many of the industry’s best – Errol Douglas, Richard Mannah,

Presenting to a packed crowd of hundreds of people, industry luminaries like Errol and Renya led the way and paired hair seamlessly with fashion, recreating looks best seen on the runway and espousing the significance of fashion in hair, editorial integrity and newness and creativity in hair artistry.

One full day of inspiration and then a night that acted as the perfect nod to our industry’s creative best – we’re already looking forward to the next 30 years of the AHFAs.

Renya Xydis with Keiren Street for Dyson, Joey Scandizzo and Hermiz for ELEVEN Australia, Kirsty-Anne, Grace Kelly and Becc Snow for O&M, Lauren McCowan and Jack Morton with the 2022 FAME Team, and L’Oréal ACCESS – inspired those eager to learn.
20 INSTYLE
Australian Hairdresser of the Year finalists

CONGRATULATIONS TO THE WINNERS!

CREATIVE GROUP CATEGORY Partner: L’Oréal Professional Products

AHFA HAIRDRESSER OF THE YEAR Sponsored by Dyson Renya Xydis, VALONZ

AHFA APPRENTICE OF THE YEAR Sponsored by De Lorenzo Haircare Zoe Lisa Lucas, LNDN Hair

AHFA ARTISTIC TEAM OF THE YEAR Sponsored by ghd FAME TEAM 2021

AHFA CREATIVE COLOURIST OF THE YEAR Sponsored by O&M Lauren Cooper, Etcher Salon

AHFA HAIR SHOT OF THE YEAR Sponsored by Matrix Danny Pato, D&M Hair Design

AHFA EDITORIAL STYLIST OF THE YEAR Sponsored by Cloud Nine Keiren Street, VALONZ

AHFA MEN’S HAIRDRESSER OF THE YEAR Sponsored by American Crew Luke Munn, Havachat Barbershop

AHFA NEWCOMER OF THE YEAR Sponsored by Davroe Rebecca Snow, Alchemy Salon

AHFA TRANSFORMATION STYLIST OF THE YEAR Sponsored by Jadore Hair Supplies Leah Tafa, Vivo Hair and Salon Clinic

STATE GROUP CATEGORY Partner: Alfaparf Milano Professional

AHFA NSW/ACT HAIRDRESSER OF THE YEAR Sponsored by O&M Christopher Byrne, Sloans of Lane Cove

AHFA QLD HAIRDRESSER OF THE YEAR Sponsored by Salon Lane Bill Tsiknaris, Tsiknaris Hair

AHFA SA/TAS HAIRDRESSER OF THE YEAR Sponsored by Dyson Massimo Tirimacco, Zohair

AHFA VIC HAIRDRESSER OF THE YEAR Sponsored by EVY Professional Jo Smith, TONI&GUY Georges

AHFA WA/NT HAIRDRESSER OF THE YEAR Sponsored by Dyson Stephanie Bellairs, Cabello by Stephanie Bellairs

BUSINESS GROUP CATEGORY Partner: Australian Retailers Association

AHFA DIGITAL INFLUENCER OF THE YEAR Sponsored by Redken Gabrielle Roccuzzo, Salon Gabrielle

AHFA EDUCATOR OF THE YEAR Sponsored by Amazing Hair Dario Cotroneo, DCI Education

AHFA TECHNICAL EDUCATION TEAM OF THE YEAR Matrix Australia

AHFA MARKETING TEAM OF THE YEAR Redken Australia

AHFA SALON OF THE YEAR Sponsored by L’Oréal Professionnel Circles of Hair

PRODUCT GROUP CATEGORY Partner: Hairhouse

AHFA BEST NEW PROFESSIONAL HAIR STYLING PRODUCT O&M W-Spray

AHFA BEST NEW PROFESSIONAL HAIR CARE PRODUCT Oribe Hair Alchemy Collection

AHFA MOST INNOVATIVE HAIR TOOL Dyson Supersonic Flyaway Attachment

AHFA BEST NEW COLOUR INNOVATION L’Oréal Professionnel Metal Detox Technical Protocol

INSTYLE 21 ONSTAGE www.trichovedic.com.au www.facebook.com/trichovedic www.instagram.com/trichovedic/ 67% OF PARTICIPANTS IN A CLINICALLY SUPERVISED TRIAL EX P E R IEN C ED A POSITIVE RESULT PINNOVATION ATENT *Result of 2014 medically supervised trial at the Knudsen Hair Transplantation Clinic Sydney 02 9489 7776 sales@trichovedic.com.au trichovedic.com.au trichovedic @trichovedic HAIR LOSS VIC Hairdresser of the Year, Jo Smith

BUSINESS MINDED

THE BEST IN BUSINESS WERE CROWNED AT THE 2022 AUSTRALIAN HAIR INDUSTRY AWARDS (BUSINESS) AND HERE ARE THE ESTEEMED WINNERS.

On Sunday October 9, the hair industry congregated on the Gold Coast for a gala awards evening to celebrate and announce the winners of the esteemed Australian Hair Industry Awards (Business) for 2022, set at the Gold Coast Convention and Exhibition Centre.

Taking place in front of 600 guests, the evening included dinner, drinks and dancing, headlined by a dance and laser performance created and produced by Adam Williams, which was centred around themes of burlesque, Club-Kid culture, the heritage of Harlem Ballroom and authentic vogue. The night also included an after party at Nineteen at the Star.

Pioneered by Linda Woodhead and the Mocha Group team, the awards platform defines business excellence in Australian hair, honouring the country’s leading hairdressers, salons, specialist businesses, educators and professional products as stand outs in their fields. Entrants are delineated into important categories across states and sectors, which celebrate important figures both established and emerging.

These titles are judged by an illustrious independent panel of judges, which includes media, PR and business specialists, and are sponsored by Timely, Redken, Kitomba, Sustainable Salons, Excellent Edges, Matrix, Schwarzkopf Professional, Goldwell, L’Oréal Professionnel, Revlon Professional, HAIRBIZ, Shortcuts, DNA, The Zing Project, KMS, EVY Professional, Comfortel and Wella Professionals.

“These awards truly showcase the best that the hair industry in Australia has to offer and I can assure everyone that it is in excellent hands,” Linda said. “The quality of the entries exceeded all of our expectations and we are so proud of how the industry has gone from strength-tostrength post-COVID. We are excited for our local communities to celebrate their local hair experts and to recognise the amazing impact these individuals and businesses have on us all.”

CONGRATULATIONS TO THE WINNERS!

2022 AHIA CARE TREAT AND STYLE PRODUCT AWARDS Sponsored by HAIRBIZ

BEST IN CARE Semi di Lino Smooth Shampoo and Mask By Alfaparf Milano

BEST IN TREAT Hydrating Mask By Arvo Haircare

BEST IN STYLE Colorful Glow Beyond Anti Fade Serum By Joico

SALON TEAM MEMBER OF THE YEAR Sponsored by Excellent Edges Evie Golding – Rokstar

SALON MANAGER/COORDINATOR OF THE YEAR Sponsored by Wella Professionals Kim Hazelton – Jack Horton Hair

BUSINESS DIRECTOR/ OWNER OF THE YEAR Sponsored by Kitomba Brodie Tsiknaris – Rokstar

SOLE OPERATOR OF THE YEAR Sponsored by HAIRBIZ Amberley Macpherson

BEST ECO SALON Sponsored by DNA Organics Little Birdie Hair Co

BEST BUSINESS NEWCOMER OF THE YEAR Sponsored by KMS Mamawest

BEST SALON DESIGN Sponsored by Comfortel RocaVerde

BEST MARKETING Sponsored by Shortcuts SJ Establishment

BEST CUSTOMER CARE Sponsored by Schwarzkopf Professional Elysium Hair Brisbane

SALON TEAM OF THE YEAR Sponsored by Goldwell Jack Horton Hair

BEST IN SALON TRAINING Sponsored by The Zing Project Co and Pace Salons

EDUCATOR OF THE YEAR – INDIVIDUAL Sponsored by Redken Dario Cotroneo

EDUCATOR OF THE YEAR – ORGANISATION Sponsored by HAIRBIZ Total Coaching Academy

EDUCATOR OF THE YEAR – PRODUCT OR EQUIPMENT COMPANY Sponsored by HAIRBIZ L’Oréal Professionnel Education Team

BEST BUSINESS PERFORMANCE OF THE YEAR Sponsored By Sustainable Salons EVY Professional

AUSTRALIAN WHOLESALER OF THE YEAR

Sponsored By Mocha Group Salon Cosmetics

STATE SALON BUSINESS OF THE YEAR NSW/ACT Sponsored By EVY Professional DiMattia & Co.

STATE SALON BUSINESS OF THE YEAR QLD Sponsored By Wella Professionals Elysium Hair Brisbane

STATE SALON BUSINESS OF THE YEAR SA/TAS Sponsored By Timely SJ Establishment

STATE SALON BUSINESS OF THE YEAR VIC Sponsored By Revlon Professional AMD Hairdressing

STATE SALON BUSINESS OF THE YEAR WA/NT Sponsored By Matrix George & Ivy Hairdressing

SPECIAL RECOGNITION AWARD Sponsored By L’Oréal Professionnel Anthony Gray

VIDAL SASSOON HUMANITARIAN OF THE YEAR Sponsored By Mocha Group Brendon Mann

AUSTRALIAN SALON BUSINESS OF THE YEAR Sponsored By Mocha Group Elysium Hair Brisbane

22 INSTYLE ONSTAGE

GRAND-LUXE

Hair tools juggernaut ghd hosted an end of year party at The Eveleigh, an illustrious event space in Sydney’s Redfern that was fittingly transformed into a Great Gatsbystyle wonderland to celebrate the launch of their iconic Christmas gifting collection, this year titled Grand-Luxe.

The brand’s General Manager Ludovic Dellazeri dialled in from ghd’s london HQ with a video explaining the importance of the iconic Christmas gifting period for ghd and thanking each guest for celebrating such a significant time of year with a luxury event that complemented the new tools in design, theme and style.

Revelling in the prestige of ghd’s sellout collection and the brand’s professional association with leading salons, the ghd style squad glammed-up guests to further celebrate the transformative decadence of such a prolific era.

Oysters and champagne set the mood with luxurious lounges set up for guests to relax and enjoy, just like they would in a Gatsby era home.

Adding an elevated cinematic atmosphere to such a unique venue, a 1920s style band entertained guests from the beginning to the end of the festivities. The party also included a Moët & Chandon champagne fountain more than three metres tall that took more than three people to pour and made for an impressive photo opportunity.

1920s themed dancers also worked the room, while a media wall adorned

with iconic red roses and a burlesque style dancer in a giant martini glass, reminiscent of the iconic Dita Von Teese, brought this era to life. The event also had elements of the ‘Go Grand, Go Luxe’ tagline smattered through the venue and embedded into the digital media wall, as well as a giant Christmas tree and larger than life presents.

ghd Head of Marketing Karen Cox hit the stage to express her excitement at having a full room of guests experience a very special time of year, ahead of the chase before their collection sells out. With only 25 people at their Christmas party in 2021 thanks to COVID and the difficulty of planning such a large event, this was the perfect opportunity to go large with the brand’s most popular collection of not only the season, but the year.

The Grand-Luxe collection is designed to exude 1920s opulence and Art Deco charm, in both the tools’ lavish champagne gold colour palette and the rich accessory style. Six sets are available including the ghd deluxe gift set that contains the ghd platinum +® and ghd helios®, as well as the ghd platinum +®, ghd gold®, ghd helios®, ghd glide® and the ghd style gift set. These gift sets are accompanied by complementary red velvet accessories for a truly decadent styling option.

Christmas just got a little more luxe thanks to ghd. For more information visit www.ghdhair.com/au

A COCKTAIL CELEBRATION WAS THE IDEAL FORUM TO USHER IN THE FESTIVE SEASON AND DISCOVER THE NEW LIMITED EDITION GHD GRAND-LUXE COLLECTION.
INSTYLE 23 ONSTAGE

ASPYA 2022

AFTER A TWO YEAR HIATUS AND A CHALLENGING LANDSCAPE FOR CONNECTION, DE LORENZO ASPYA PROVED YET AGAIN WHY IT SETS THE INDUSTRY STANDARD IN LOYALTY PROGRAMS WITH A HEARTFELT AGENDA TRUE TO THE BRAND’S HUMBLE DNA WHERE LEADERSHIP COMES FROM THE HEART, WRITES

De Lorenzo and its most loyal army of ASPYA program salons celebrated a milestone 20 years of ASPYA in the brand’s home city of Sydney – the largest ever group of attendees that topped more than 250 at Darling Harbour’s sprawling Hyatt Regency. The ease of travel and the yearning for face-to-face connection was at an all-time high.

The conference included inspiring educational sessions, as well as two unmissable night events. Guests enjoyed a disco-themed, decades-inspired harbour cruise boat party, as well as the annual gala event to close out proceedings. This included a hair fashion showcase and a performance by the inimitable Ricki-Lee Coulter.

Kicking off with a more colourful than usual tribute to the country from the Kari singers, the tone was set for a conference well beyond business content but one that created that muchneeded boost we all need right now.

A proud heritage as an Australian made and owned brand to the highest standard and ethics, De Lorenzo ensure the spirit of Australia lives on in everything they do, by acknowledging, giving back and providing a level of support and empathy unparalleled in the industry today.

During the last two years they have continued to refine this approach to not just their products but their practices. De Lorenzo Director Chris De Lorenzo spoke about how they have used this turbulent time to further refine their core values with a new mission statement: “Respecting our world, our legacy and people for a brighter future through our products”.

“We have also used this time to upgrade our Novafusion line with new colours including Novasemi colours and masks, Quick Fix, our DMAN Shampoo Bar, Busy Street styling product and our new DMAN Probiotic Skin Tonic,” Chris said.

A globally high-performance brand with a home-grown disposition, the company’s sense of warmth proved why the real power of such a conference gathering comes from those in the chair next to you. This year it was all about instilling a sense of

calm in a highly chaotic and stressful world while reconnecting with the reasons we chose hairdressing.

This sense of laid-back Australiana was also perfectly captured in the newly launched Reverie Spring Summer 2022/23 collection, first seen by ASPYA delegates who all receive full use of the images in-salon.

Guests were given a sense of comedic reprieve as De Lorenzo’s infamous emcee Rob Carlon was back for another year with an inherent ability to both inform and entertain guests the entire way through the conference program.

This year marks an exciting new collaboration for the company by joining forces with indigenous artist Jacinta-Rai Ridgeway Maahs, a proud Worimi woman and long-time De Lorenzo client. Jacinta shares her connection to country in beautiful, contemporary illustrations for the De Lorenzo Limited Edition Christmas pack and Instant Restructurant prints collaboration, and in De Lorenzo’s support of the Indigenous Literacy Foundation (ILF). Not only this, but the collaboration is also expected to be a long-lasting one, as her unique aesthetic makes its way into the inherent connection to the land qualities of such an iconic brand. The commissioned artworks will be featured across Prescriptive Solutions, Instant Series and Bond Defence, as well as a limited edition tote bag, and a limited edition Instant Restructurant, with $2 from every bottle sold donated to the ILF.

“In collaboration with Jacinta-Rai we’ve learned that health and education are the two major areas of concerns for indigenous communities; we believe that the ILF has an impact on these rural communities, and most importantly all donations go back to these communities and aren’t absorbed by admin running costs,” said De Lorenzo Marketing Manager, Bridget Bajada.

“She’s one of us and a loyal member of the De Lorenzo family,” Chris added.

De Lorenzo took the community spirit of the brand into the devastation of the Lismore floods with a special guest panel featuring emcee Rob Carlon and Peta Tillett from Lazuli & Co

CAMERON PINE.
24 INSTYLE INCONFERENCE

Salon, whose salon was completely underwater in the Lismore floods. She revealed how she coped, rallied for the industry and rebuilt in a town that still has not been adequately rebuilt itself. Not only this, but she lost both her home and her salon at the same time. Her story was one of true insight and courage, which took on an overarching theme throughout the conference.

A second panel featured the infamously creative Michael Wolf, who talked about his new book titled Hair Unlimited and his passion for transformation and unbridled creativity, continued to inspire the entire De Lorenzo network. Michael’s story of overcoming cancer was too an incredibly touching experience.

“I love individuality. I love the client and customer to walk out with the daring. Taking the client’s hair from long to short and doing something quite different,” Michael said. “The idea of this book was to do something really editorial and not something that was super trending, it’s a reflection of my business from 20 years until now and all money raised by sale of the book goes to the St Vincent hospital.”

Justin Herald is the director of Customer Culture, a global company and story of success that began in a market selling t-shirts. From humble beginnings to the author of eight

WHAT THE ATTENDEES SAID:

“Attending the De Lorenzo ASPYA Conference is always amazing from beginning to end! I always come away more inspired, motivated and enjoying time with true friends.”

Lisa Marie, Lisa Marie’s Hair Beauty

“The De Lorenzo conference is always an amazing experience. I love the friendships that I have made over the years and I always come away from the conference inspired and full of new ideas to develop my business to a higher standard.”

International best-selling books, Justin’s advice is blunt and somewhat ‘old-school’ but with new age relevance. It’s always well received for business owners wanting to cut through the noise.

“You always have the power to change who comes in from just one idea. My one idea turned a brand into a 20 million annual company,” Justin said.

Not only this but since selling Attitude, he is touted as one of 50 most influential leaders of the next generation. Some key takeaways in his presentation included some direct anecdotal quotes including learnings around finding your competitive edge.

“I am black and white and there’s no grey with me. If you’re not in business for that personal stuff you want then your business might not be working,” he said. “Having a company policy on customer service but not properly training your frontline staff is like throwing a party but forgetting to invite anyone to come. There’s a huge difference between compliance and competence, make sure you train your staff properly – education without action is useless.”

Sandy Chong of the Australian Hairdressing Council (AHC) came in blazing with true industry advocacy armed with interesting statistics and a snapshot of where the industry is at. The reality is that our industry needs about 4,500 new hairdressers a year to grow. Research conducted by the AHC with sole traders also revealed that 65.9 per cent chose that

INSTYLE 25 INCONFERENCE
Ricki-Lee Coulter and the De Lorenzo Art Team wow the crowd

path to work their own hours while 26.3 per cent said they were mistreated by a salon owner.

“A lot of you are asking, ‘where are the staff?’ and none of us are unique here, we will find out where they are and there are a number of reasons for that,” Sandy said.

We are witnessing a changed industry with a plethora of wellfunctioning business models from studios to suites and rent a chair formats, there’s a new standard of options, not to mention more than 63 per cent of apprentices leave in the first year.

“It’s also not good enough for your ads to just say you’re hiring. You have to remind people what you offer, things like ‘if you would like to get back the vibe, the tribe, the atmosphere and culture of a hairdressing salon, then we have something for you’,” Sandy said.

Josh Norbido is an illusionist that specialises in unique events and transforms the ideology of business and selling into ‘the magic of sales’ – instilling quick wit and comedy into the interactions we have with others and how to say yes to the impossible.

“A sale is simply the transfer of enthusiasm from one person to another. Tell me and I’ll forget. Show me and I’ll remember. Involve me and I’ll understand,” he shared.

Mental health expert Tina Winchester talked through the fundamentals of mentally well workplaces. She is the co-author of the first online mental health wellness program, titled Career Development and Mentally Well Workplaces. Tina’s background in the field is long and impressive, having worked for 10 years for the NHS in the UK and as Assistant Mental Health Commissioner. After this Tina took some time off and really defined her brand and advocacy for mental health awareness.

“We need to stop looking at mental health as a taboo thing and have a look at what it means. There is a mental health continuum where gut health and mental health are really linked. How can we better diagnose mental health and manage anxiety? Those physiological changes are important for the wellbeing of our workplaces,” she said.

Tina gave an insight into what to look out for and how to better manage several things from staff not being focused and getting things done all the way to managing more extreme accidents or issues.

Paul Frasca from Sustainable Salons gave a typically energised insight into just how far they’ve come and how Sustainable Salons is looked to across the globe as the leader in sustainability, now not just across the salon industry, but across many businesses and platforms. Sustainable Salons supports 22 different charities and is the largest donator of hair to the medical wig market.

“We have more than 6000 people go through our salon directory every month, and 10,000 website visits a month with more than 76,247 customers visiting a Sustainable Salon each week,” Paul said.

Almost 30,000 bookings have been made through the Salon Locator ensuring your online presence and sustainable profile is becoming an increasing concern for consumers.

Julie is inspirational across almost any topic from retail, health, lifestyle, wellbeing and, most importantly, family. She resonates deeply with everyone she presents to – connecting with everyone in business from Director to the Assistant level. We all learn more about ourselves just after one interaction with Julie. In her seminar, she delved deep into the lessons behind courage.

“It takes courage to wear a sequin jacket, it takes courage to stand out. We must shift conversation and focus on what we do want and not what we don’t want,” Julie said.

There was so much to celebrate with such a sense of Sparkle at this year’s conference, particularly the legacy of the De Lorenzo family, the constant commitment that stems from Chris and Anthony De Lorenzo who both gave great insight into where the company is continuing to head and how they will continue to do business with their loyal salons. Also essential is the selfless attitude towards giving back and remaining humble that is a rare commodity in today’s business landscape.

Testament to this, De Lorenzo recently purchased 100 trees at Sutton Forest in NSW, which will outweigh their carbon consumption, continuing to ensure they are a carbon neutral company.

As with every De Lorenzo gathering, the conference ended with the acknowledgement of awards for long-term ASPYA clients of more than 15 years and beyond. The following salons were inducted into the Hall of Fame – Bex Hair Lounge, A Cut Above, Hair Stylist and Fine Line Hairdressing.

In 2020 De Lorenzo was forced to cancel a Phuket conference last minute due to COVID. Much to the excitement of guests, they have just announced that in 2024 they will return back to Phuket with what they hope to be an even bigger celebration of courage and their resilient network of salon owners.

To 2024 and beyond, a De Lorenzo partnership is just like family – forever accepting new challenges, but forever rewarding. For more information visit www.delorenzo.com.au

Julie Cross almost needs no introduction. As the queen of Sparkle who’s already known to many salon owners, her ability to turn negative situations into moments of Sparkle are unmatched.
26 INSTYLE
INCONFERENCE

BARBERS’ BEST

CONGRATULATIONS TO THE FINALISTS!

AUSTRALIAN MODERN BARBER BUSINESS OF THE YEAR

Have Heart Barber Shop New York Barbers

KJ Barbers

Jimmy Rod’s Unoit Barber

AUSTRALIAN MODERN BARBER OF THE YEAR

Daniel Banford, Hearts & Minds

Matt Clarke, Esq. Male Grooming Sean Hayes, Backbone Barber Shop

Stacey Burden, Ryan Co Barbershop

Costa Zacharia, Unoit Barber

Yuki Kano, Barberhood/Preston Guild/ Freelance

BEST MEN’S COLLECTION – FREESTYLE

Clint Wallace, Barber by Design Seth Dale, The Bearded Man

BEST MEN’S COLLECTION – JUNIOR

Rebecca Steindl, Barber by Design

Braithan Ward, Clippy T’s barber shop

Raiden Stone, Barber Boys & Co Newton

Ethan Chan, Sons of Barbers Belmont Noah Lockwood, Backbone Barbershop

BEST MEN’S EDUCATOR OF THE YEAR

Barbery the Craft of a Barber Academy The Barber Academy Barber Temple

BEST TEAM COLLECTION

The Australian Modern Barber Awards (AMBAs) are in their sophomore year, launched in 2021 to honour this significant and talented community in both creativity and business, and the finalists for 2022 have been named.

The AMBAs were created by Mocha Group, owners of the Australian Hair Industry Awards and Australian Beauty Industry Awards, and consist of 14 categories that include the AMBA Australian Modern Barber of the Year and the AMBA Australian Modern Barber Business of the Year. The awards were judged by an independent panel of judges including media, PR and business specialists, international barbering icons and specialists in the barbering industry.

The 2022 event is the AMBAs first live awards, taking place in Melbourne on Sunday November 6 at the Plaza Ballroom, with the afterparty at The George on Collins. Industry superstar Jules Tognini has the role of MC and the talented Adam Williams is the producer of the opening show.

The awards are sponsored by Le Barberie, Wahl Professional, BaBylissPRO, American Crew, STMNT, Depot Male Tolls, American Barber, Shortcuts, Excellent Edges, Mr Muk, Andis and Barbershop Magazine.

BEST BARBERSHOP DESIGN

By France

Gentry Barbers

Jimmy Rod’s

The studio x Gents & Rascals Unoit Barber

BEST BUSINESS DIRECTOR/OWNER OF THE YEAR

Anna De Sanctis, Barber Boys/Barbery the Craft of a Barber Academy Robby Lippett, Attaboy Sam Squires, Backbone Barbershop Jimmy O’Brien, Jimmy Rod’s Shella Thornton, Clippy T’s

BEST CUSTOMER CARE

Grand Royal Barbers Unoit Barber

BEST MEN’S COLLECTION – CLASSIC

Jaymes Lunn, HairbyJaymes

Florenscia Julia Kasiaheng/Lay, SuzaTheBarber

Matt Clarke, Esq. Male Grooming Rob Szincsak, EdwardsAndCo

Crown Street

Ryan Poole, Esq. Male Grooming

Sam Squires, Backbone Barbershop

Stacy Fernandes, The Barber Academy & Beards, Blondes and Blush

Barbers of Belgium Hearts & Minds Zeppelin barbers Attaboy Ryan.Co Unoit Barber Team

INTERNATIONAL MODERN BARBER OF THE YEAR

Florian Zizkovsky, Austria Rino Riccio, UK Christian Wiles, UK

BEARD CARE PRODUCT OF THE YEAR

Drip Melbourne Beard Oil

Hanz de Fuko Vegan Hair and Beard Oil

Juuce Barber Art Beard Oil

Pure Walnut Scrub

STMNT Beard Oil

VITAMAN Shave and Beard Oil

MR MUK Beard Oil

Suavecito Beard Oil Reuzel Beard Balm

MEN’S HAIR STYLE PRODUCT OF THE YEAR

Drip Melbourne Hair Styling Pomade

Pure Pure Matt Fibre

Juuce Barber Art Grooming Cream

STMNT Matte Paste

VITAMAN Styling Crème

Depot Male Tools & Co 312 – Charcoal Paste

MR MUK Gritty Paste

Suavecito Firme Hold Pomade

Reuzel Extreme Hold Matte Pomade evo The Shag Beach Paste

THE 2022 AUSTRALIAN MODERN BARBER AWARDS ANNOUNCED THEIR FINALISTS ON SEPTEMBER 12, PAYING TRIBUTE TO THE BEST IN OUR NATIONAL MEN’S HAIR LANDSCAPE.
Image by Costa Zacharia Image by Yuki Kano
INSTYLE 27 ONSTAGE
Image by Daniel Banford

ATELIER

MORE THAN 120 INTERCOIFFURE MEMBERS GATHERED AT THE ALOFT HOTEL IN PERTH FOR THE ANNUAL ATELIER, A NATIONAL GATHERING FOR THE ENTIRE COUNTRY’S MEMBERS AND BOARD MEMBERS TO COME TOGETHER AND CELEBRATE THE FOUNDATION OF INTERCOIFFUREEDUCATION, INSPIRATION AND COLLABORATION.

Intercoiffure retains its position as the longest standing international, invitation-only organisation of high-quality hairdressing standards, comprising over 3000 salons spread across 55 countries. Member salons are implored with global skills and trends to maintain the highest standards of quality and expert salon service with an education focus with an annual event like no other. The organisation’s annual Atelier celebrated those values.

“After the past two AGMs were held via zoom due to COVID, and with our inability to run an event at the scale of Atelier, it is so good to be able to enjoy fellowship, person to person, instead of through our devices,” said Intercoiffure Australia President Jas Jhally. “Events such as this require a lot of time and commitment for them to run smoothly. The board have spent many hours planning this event – we hope it will be remembered as one of the best! With a personality such as Tabatha Coffey it certainly is going off with a bang.”

Beginning with a video that encapsulated the global reach of Intercoiffure, members were more than ready take in a room filled with opportunity from local to abroad. Two full days of presentations included a creative on-stage hair demonstration from

the Guillaume team at the rooftop cocktail event. Art Team Director Terrina Brown shared an insight into the 70s theme of the night celebration.

“This year our events have a bit of a 70s vibe so I look forward to seeing you all in colour – and even more tonight,” she said.

The night’s show featured mentoring by World Guillaume Director Mat Johnson and the Australian Guillaume team presented a transformation hair show using wigs for dramatic results.

Day two saw a poolside ‘groove’ themed presentation that mimicked an art installation – conjuring up Palm Springs vibes, with the Aloft hotel pool as the perfect backdrop for this inspirational immersion.

Kicking off the business focused content, L’Oréal Professionnel’s Sylvia Stewart delved into a presentation that dissected key trends both macro and micro across digital, education and the consumer. Revealing that ‘haircare’ is the number one beauty search and sharing the rise in glossing services, Sylvia discussed the brand’s commitment to sustainability and the future.

“Beauty is a powerful force that moves us. Beauty is more than just looking good. Beauty gives us confidence and its who we want to be in our relationships with others,” said Sylvia. “At L’Oréal we want to share some insights and research to support your business around the consumer, sustainability, ethics and diversity, innovation and technology and the power of education.”

From how to directly welcome diverse groups into the salon, to the correct use of pronouns and truly understanding your customer, the insights were valuable to every staff member and Intercoiffure member.

Tabatha Coffey almost needs no introduction – as a native Australian hairdresser Tabatha rose to hairdressing fame in 2007 on the TV show Shear Genius, before her own show started in 2008 –Tabatha’s Salon Takeover. This year, as an exclusive for Intercoiffure and for the first time in Australia since 2019, Tabatha presented a new side of her life by showing

up with a stronger sense of vulnerability than ever before. After a tumultuous few years and some personal struggles she decided to talk through our personality traits through the four colour personality types. Going deep into the variables of reds who are constantly spinning and motivated by power, blue by intimacy, grey by peace and yellow by fun – it was interesting to see how many reds were in the room.

Tabatha spoke about a range of topics really suited to a diverse audience and an agile salon team, including the price we pay for fear and what really holds us back. She explained things like how to speed up services without sacrificing quality and how to meet clients’ needs who want luxury at every step of the process - even though it’s a word she feels is overused, it’s important to know our place in the market.

“Before COVID it was all about express but we’ve put the value back. People want community and they want connection,” Tabatha said. “Coming out to spaces and places where they feel comfortable and included is essential when they are spending money.”

Speaking toward how easy it is to get caught up in the fear of change it’s interesting that we work in an industry that’s all about change but we are scared about change in business.

“I’m a different person now. I’m not as inclined to feel obligated. To me everything feels more about the human connection. You become the people you hang around, you become these thoughts,” she said.

A weekend of defining moments from mindset to creativity to respecting the craft and our leaders, Perth’s Aloft hotel was abuzz with colour and unbridled creativity. As a sister hotel to the W Hotels brand, it was the ideal backdrop for a fresh approach to Atelier, which welcomed new salons and fresh members to the group but also celebrated those long-standing board members that make it all happen. For more information visit www.intercoiffure.com.au

28 INSTYLE ONSTAGE

LET’S TALK TABATHA

TABATHA COFFEY HAS WEATHERED A CHARISMATIC AND COURAGEOUS CAREER IN HAIR, FROM HUMBLE AUSTRALIA TO GLOBAL TELEVISION FAME IN 2007 WITH SHEAR GENIUS AND TABATHA’S SALON TAKEOVER. SHE HAS RESET HER PACE FOR A MORE MINDFUL CAREER MAP MOVING FORWARD, WHERE AUTHENTICITY AND VULNERABILITY TAKE CENTRE STAGE, WRITES CAMERON PINE.

In a great achievement for Intercoiffure hairdressers of Perth and interstate, Tabatha came to her homeland for the first time in three years following a traumatic few years both professionally and personally. This included losing her partner and COVID adding to the pressure of her career, which was commonly made up of travel and guest appearances. As such, this trip was instilled with deep meaning and emotion.

“I’m now making sure, whatever I’m coming into, that I can be valuable. It’s not just about profile or what I’ve done in the past. How we show up is not as formulaic anymore and I make sure what I’m sharing is something that is really going to help people see who they really want to be,” Tabatha said. “The blessing of having time to stop made us realise that a lot of things we were doing were robotic pre-COVID, we learnt how to show up for people and really communicate more genuinely.”

On-stage, mid-presentation and admitting to having a Xanax in her pocket, the new Tabatha is perhaps even more upfront than before – determined not to sugar coat her experiences and to be vulnerable about how her love of hair has continued to see her through some very difficult years.

Tabatha has been a regular international guest at Hair Expo and various global beauty shows. She’s shared mentoring with Matrix hairdressers, cut wigs for cancer patients and zoomed her way through hairdressers’ screens globally. This extensive list of appointments have enabled her to really evaluate where she spends her time, notably to truly make a difference to how we all show up every day.

“I don’t want people to say to me anymore to just come in and do that business class that you do. To me it feels much more about the human connection now, I don’t want to just talk for hours unless it means something to the audience I am with. There’s a stronger sense of mindfulness since COVID, there’s fewer afterwork drinks but, at the same time, there’s a lot more anxiety too. I want to show up with everything I’ve got in these spaces and places,” she shared. “For me it’s really about being valuable and communicating properly.”

If you’re a follower of Tabatha on social media you would have also seen a significant shift, with more mindful and emotional posts and a notion that’s all about being brave. Having been through significant trauma recently, she’s now also regularly practicing trauma yoga, making sure meditation is part of the daily practice and using her network to spread authenticity rather than ego.

Tabatha explained how a lot of people in her circle have changed in the last few years, and it’s no longer about holding connections just for the sake of it. Many of Tabatha’s connections in the industry date back as far as the late 80s when she first began hairdressing. Now, Tabatha has a strong yearning for people being empowered to say, ‘I love this opportunity but I can’t do this, it’s not a right fit for me or my mental health’. “We have to be emotionally passionate about what we do now,” she said.

Tabatha has always had a love for Australia, it’s still ‘home’ in a sense and we are among her favourite hairdressers in the world. From Hair Aid to giving back in whichever way she can, she says you can’t just do something anymore unless it helps fill your cup. Tabatha is always looking for ways to top up her cup and be philanthropic without neglecting her needs, all while continuing to inspire other hairdressers to hustle and be brave enough to put themselves out there. In general and industry-wide Tabatha believes more than ever that people are ripe for reinvention.

“The questions that people are asking are more mindful and they are open to different perspectives more than they were before. There’s a lot of the same on social media but you need to take a risk – I just showed up time and time again, there’s not much difference in talent, the only difference is the really successful people always show up,” she said. “I’ve actually always been really disciplined but never been good at doing things for myself, but now I do.”

It’s a good reminder of the importance for all of us to go and write down our non-negotiables, and for all of us all to learn more about how we can do things differently, how we can ensure we show up better and not just look like we are doing it better. If 2020 onwards has taught us one thing, it’s to be authentic above all. Sometimes with a little bit of ego, just for good measure.

“Of course I’m OK, I’m Tabatha.”

INSTYLE 29 ONSTAGE

REFRESH

Join us in ushering in a very fresh new look for the beloved Australian haircare brand CPR, which has been stunningly made over with hues that, fittingly, reflect our own Australian landscape and native flora. The new product aesthetic is much more modern, enhancing salon shelves and bathroom décor with product categories that are still variously hued, but more muted and considered.

“As we flow with the shift in the market, we lean into our family run one hundred percent Australian owned company,” explained Cass Donnelly, CEO of CPR Hair. “The rebrand is about capturing the colours of Australia and moving with the tides to ensure we inspire others. I’m extremely proud of where we have landed with the new look. It has brought us forward, keeping the family spirit burning strong. I am now excited for the new industry education to follow and wish to invite all salon owners to join us on this adventure.”

The brand celebrated this new phase over breakfast at the Atrium at the famous Grounds of Alexandria, capturing this aesthetic essence in the iconic space. Live acoustic tunes, delicious morning canapes, personalised hair prescriptions and the ability to see and understand the new look and packaging treated beauty media to the new experience of CPR.

“We have a brilliant team working around the clock to bring each vision to life. With these big movements we know we will create waves of inspiration,” Cass said. “The new look for CPR is about more than just a trend or fitting nicely into your bathroom décor. It’s bringing back the importance of the words we keep close to our hearts – Australian, natural and innovative.”

Founded in 1963 in Australia, CPR will celebrate 60 years next year, and it owes much of that consistent success to a distinct professional focus at the centre of the brand.

“The salon community was and always has been the heart of our company. We set out to produce quality products and services to the hairdressing industry and, for the last 59 years, it’s been our passion. Our salons are why we do what we do, and we wouldn’t

have it any other way,” the brand said. “Creating beautiful products exclusive to our salon community is what drives us forward. We are proud to work with our salon family and to build the industry together.”

The brand is similarly predicated on a strong sense community, built from their basis as an Australian, family-owned business. CPR are passionate about providing premium quality care and colour innovations at an affordable price for salons and clients. Their products continue to champion this ethos within the refreshed designs.

Within this aesthetic refresh, and coinciding with the flora of Australiana it’s inspired by, a strong ethos of sustainability is naturally front and centre as well. As such the packaging has been innovated with these environmental considerations in mind.

“We’re striving to make everything better, and our packaging is no different,” the brand said. “We’re taking steps towards becoming more sustainable for a greener future. From introducing post-consumer recycled material to reducing plastic consumption across our entire range, we’re investing in environmentally focused initiatives that improve sustainability for the preservation of our beautiful planet. We’re proud to say our packaging is recyclable and uses less plastic than our previous ranges.”

“We use natural technologies across our whole product range, and all of our products are sulphate and paraben free, using no formaldehyde or PEG, resulting in a product that is both good for you and the environment.”

On the eve of their sixtieth year, CPR is fresher, more modern, more sustainable and more community-minded than ever. Discover and explore the all-new CPR. For more information visit www.cprhair.com

AUSTRALIA’S OWN CPR HAIR HAS HAD A MAKEOVER, AESTHETICALLY REFRESHING THEIR BELOVED HAIRCARE RANGE AND BREATHING NEW LIFE INTO A NEARLY SIX DECADE LEGACY OF PROFESSIONAL, FAMILYBASED AND COMMUNITY-MINDED INNOVATION.
32 INSTYLE INFEATURE

RETREAT

Kao Salon Division celebrated 25 years of MBE at the 2022 MBE Leadership Retreat, held on Hamilton Island from August 14 to 18. The event marked the first retreat since 2019, heralding an important return with over 100 salon owners and managers uniting to learn, be inspired and network at a summit dedicated to the brand ethos of being stronger together.

The summit hosted MBE Delegates over four nights at the Reef View Hotel Hamilton Island and featured a two-day conference program that included keynote speakers and workshops dedicated to growing and elevating salon business. The event paired significant learning days with fun nights for guests to unwind and network over four evening social events.

“Now more than ever we value connection and the opportunity for face-to-face events. Nothing bonds more powerfully than shared and unforgettable experiences,” said Rita Marcon, GM Kao Salon ANZ. “It was such a privilege to bring together over 100 of our Salon Partners in this way. Prioritising time outside the salon to energise and inspire. Kao Salon Division has always been committed to inspiring growth and working alongside our Salons – and I believe we truly are Stronger Together.”

The proceedings began on Sunday evening with the official MBE Welcome Cocktail Reception, where guests could enjoy and acclimatise to island life. The first day of the conference featured Keynote Speaker Andrew Griffiths, The Entrepreneurial Futurist, who inspires with his story growing up as an orphan to what he has achieved as an innovative entrepreneur. With experience as a global speaker and international bestselling author, he offered insights around future proofing, looking at core topics of value and customer experience, all in his unique and entertaining manner.

That night ushered in the ‘All White’ party on the water’s edge at Catseye, which featured fireworks, waiters emerging from the water and a fun party atmosphere that saw delegates dancing all night long.

Day two of the conference gave a platform to Kemi Nekyapil, one of Australia’s leading coaches for female executives and

entrepreneurs, who is also an author and international speaker. Kemi is passionate about creating daring leaders and courageous cultures in business, as well as driving meaningful action and sustainable growth. Kemi is an advocate for connected, value based living, prompting her education in resilience, culture and values through the workshop.

The third night celebrated the 25-year anniversary of MBE with an evening of fine dining and sensational waterfront views at the Hamilton Island Yacht Club. The final day gave delegates the chance to rest and enjoy the island, while the final evening allowed for a night of fun, food and music at the Hamilton Island Food Festival.

The Kao Salon Division family can look forward to the return of the national MBE Weekender Event in March 2023 with the return of the MBE Leadership Retreat at an international destination in August.

A fitting celebration for 25 years of MBE, a few days on Hamilton Island proved the ideal way to grow, recharge and honour this inimitable brand family. For more information visit www.kaosalondivision.com

34 INSTYLE
A LEADERSHIP RETREAT FROM KAO SALON DIVISION MARKED A RETURN TO EDUCATION AND TRUE CONNECTION FOR THE SALON FAMILY.
ONSTAGE

MEET MARIA NILA

BRINGING YOU BEAUTY THAT IS FUN, FRIENDLY AND HONEST.

Providing professional beauty in a friendly, curious and honest way, Maria Nila’s extensive suite of diverse products cover it all. With sustainable beauty at the forefront of their vision, Maria Nila has curated their range as entirely vegan. In care they specifically cater to tenets of volume, revival, silver hair, coloured hair, healing and beyond. In styling and finishing the product ranges include aerosols, creams, powders and sprays to cleanse, style, give volume, protect against heat, quick dry and so much more.

The Maria Nila Structure Repair collection stands out as a hero within the range, using natural strengthening ingredients from the ocean, such as algae, to soften and repair damaged and tired hair. The collection is comprised of a shampoo, conditioner, leave-in cream and masque, which are all imbued with scents of vanilla, rose and jasmine.

The products specifically focus on repairing damaged and chemically treated hair, utilising natural ingredients such as Algae Extract, Sunflower Seed Oil and Wheat Protein to nourish, rebuild and repair. The range successfully preserves moisture in the hair, by creating a heat barrier on the scalp to protect from sun and heat exposure. Components including Vitamin E, as well as the use of Olive Fruit Oil and Moringa Oil, enhance softness, strength, nourishment and shine, all whilst boosting healthy hair growth and scalp health.

“As a stylist that splits my time between editorial, film and the salon, Maria Nila is my perfect product partner,” shared brand ambassador Marie Cain. “The formulas are never heavy, beautiful

to mix and exceptionally workable. Add this our aligned ethos of respect for the environment and care for our animals, it makes perfect sense.”

The Pure Volume range, including a shampoo, conditioner, volumising mousse and masque, contains Provitamin B5 as a feature component in tailored care for clients who want extra volume and strength. The products are beautifully infused with a citrusy floral scent of neroli, balanced with scents of lemon, palmarosa and hyacinth. The volume mousse is a must-have for everyone, and focuses on strengthening volume and structure, whilst nourishing and reducing static build-up.

Key ingredients in this collection range include Panthenol Provitamin B5, which enhances volume by preserving moisture in the hair shaft so hair looks fuller, while moisturising the hair as well. Sunflower Seed Oil and Moringa Oil are included to strengthen, grow, nourish, soften and protect the hair, whilst Protecting Antioxidants fight against damage and preserve colour for longer, absorbing UV radiation and protecting the bindings from weakening the hair from damage caused by sunlight.

“Maria Nila’s philosophy of providing the world with vegan and friendly beauty was born out of the belief that animals should not be a part of human vanity,” Maria Nila explained.

The brand’s considered, effective, versatile and easy-to-use suite of products stand out as must-haves in your home and salon, with more innovation and creativity still yet to come!

For more information visit www.districtbrands.com.au

MARIA NILA
INSTYLE 35

SLEEK

The latest line of Silver Bullet’s beloved tools is landing in Australia, with ground-breaking new innovations for barbering and hairdressing especially designed for day-in, day-out salon use, but also irresistible for your clients. Proudly Australian owned, professionally focused and loved by hairdressers, these styling and barbering advances are that much hotter, closer, faster and better.

The Silver Bullet JetLiner Hair Dryer presents a brand first innovation and the next generation of hyper speed, lightweight, BLDC motor dryers, designed as a programmable dryer that you can tailor and set to various hair types. Personalise your drying and styling needs to suit fine, normal or coarse hair so that the dryer can automatically provide you with the correct setting for each of these hair types. It also allows for manual settings with an unlimited range of heat and speed. This is all created in five dial-in modes between fine, normal, coarse, manual and turbo boost, along with 13 heat and airflow settings.

This dryer is designed with a 105,000 RPM, 1800W BLDC motor, cool shot function, ionic generator for smoother, shinier, frizzfree hair, memory, auto-lock and self-cleaning functions and protection against power surges.

The ergonomic tool is very lightweight at only 348 grams and includes two styling nozzles, a diffuser, a hanging hook, a professional three metre power cord and an extra soft foam rear filter.

The Silver Bullet HeadLiner Clipper is coming soon, pioneering a major step forward in barbering with a new 11,000 BSPM Vector motor with huge torque in a lightweight design, weighing only 200 grams. This clipper is supplied with six magnetic comb attachments. Additionally, the sister Silver Bullet HeadLiner Trimmer is the brand’s most powerful dual cord and cordless trimmer with a 11,000 BSPM motor which is incredibly light at 160 grams.

Both tools offer DLC stainless steel blades, four hours of run time and one and a half hours of charging time, cord and cordless capabilities as facilitated by a high-power lithium battery, dual voltage and a charging stand. The set includes three interchangeable sleek and stylish body kits in red, white and grey for total personalisation, as well as a cleaning brush and oil. The duo ensures both power and speed for barbering at its most efficient – and fun!

Lastly the Silver Bullet Platinum Collection is a versatile group of four necessary tools that boast advanced tourmaline and ceramic technology for smoother, shinier, frizz-free hair. All four tools include the brand’s new, stylish platinum finish with rose gold accents for the ultimate luxury kit additions.

The Platinum Curling Iron is the ideal all-rounder for you in the salon, as well as your clients. Curling with a lightweight 230-gram build and 25mm tourmaline and ceramic coated barrel, the tool accommodates all hair types, textures and lengths. Users can utilise four heat settings up to 200°C, instant heating PTC elements to speed up style, a digital display, cool tip, 60 minutes auto cut off function and dual voltage for worldwide use.

The Platinum Oval Hot Air Brush in medium and large sizes, of 58mm and 368 grams, and 73mm and 430 grams, will be a client favourite, allowing for at-home drying and styling at the same time with top-tier results. This savvy tool smooths, volumises and adds loose, soft waves, becoming the go-to for next day hair or touch ups. Powered by a 1000W DC motor and supported by three heat and speed settings, heat resistant ball-tipped nylon and tufted bristles and an ionic generator that emits negative ions for moisturised, healthier looking hair with reduced heat damage, this hot air brush works for all hair types and on dry or damp hair.

The professional Platinum Hair Dryer is powered by a 3,000hour brushless 2300V AC Motor, with three speed and heat settings, a cool air function, customisable nine speed and heat modes, two magnetic nozzles, a styling diffuser and the ultimate sleek and stylish design.

Coming soon, the Platinum Hair Straightener is built with 25mm floating tourmaline and ceramic coated plates for gentle straightening, with instant heat up functions to 230 degrees, four variable heat settings and a digital temperature display. A curved barrel design allows for curls, waves and flicks in styling and the tool is suitable for all hair types. The straightener includes a 60-minute auto shut off feature, a locking function for compact storage and dual voltage for worldwide use.

These versatile styling and barbering innovations all include a two-year warranty and are ushering in a whole new era of seamless, diverse and ever-innovative product capabilities. Be a part of the new frontier, with Silver Bullet. For more information visit www.datelineimports.com.au or www.silverbullethair.com.au

SILVER BULLET’S MOST POWERFUL COLLECTION OF INNOVATIONS YET IS ARRIVING ON OUR SHORES, WITH HAIRDRESSING AND BARBERING TECHNOLOGIES THAT ARE OF THE HIGHEST PERFORMANCE FOR YOUR KITS AND RETAIL SHELVES.
36 INSTYLE INFEATURE

OUR PHILOSOPHY ON LIGHTENING

An exclusive collection of premium blonde lightening tools featuring powder, crème & clay formulations, all designed to help you achieve high performance lightening & the perfect blonde shade.

7 EAGLEVIEW PL EAGLE FARM Q 4009 . T +61 7 3899 9133 . INFO@NAKHAIR.COM.AU . NAKHAIR.COM.AU . NAKHAIR
SULPHATE FREE & PARABEN FREE . NOT TESTED ON ANIMALS AUSTRALIAN OWNED

LIGHTEN UP

Blonde is trendy all-year round but nothing beats Bondi blondes and lightened looks in the warmer months of the year. This summer, NAK Hair has everything a colourist and client need for those ideal blonde tones, with four types of lightening and colour tools, and a suite of care products that accommodate blonde, rose blonde and platinum tones.

NAK Hair’s Clay Balayage paint-on powder lightener is designed, as the title would suggest, for high performance balayage and paint on precision. The tool is enriched with hydrating Kaolin actives and gentle lightening compounds to ensure clean lightening accuracy, up to five levels of lift and precise freehand lightening capabilities. The product mixes to a workable consistency for easy to sweep Balayage and creative lightening effects as suitable only for scalp lightening necessities.

Their Blonde Crème Lightener, which is a versatile crème base, can lift and lighten up to seven levels of lift. It’s suitable for on or off scalp lightening services in a high strength, controlled, precise tool that provides clean lightening accuracy. The technology is built with skin barrier protectives, Silica, Castor Oil and Mineral Oil and retains natural moisturising factors during lightening by infusing skin with protective conditioning oils.

NAK Sugarplex Blonde is an advanced powder lightener, made to hydrate and offer protective lightening and lifting up to eight levels of lift, on or off the scalp. You can expect an advanced

dust-free performance and superior lightening control. The product is infused with a blend of strengthening amino acids and Sugarplex lightening compounds, where natural sugars or ‘Oligosaccharides’ form a grid-like structure that captures moisture normally found inside the hair. This technology minimises heat, stress and dryness during the lightening process. The tool also incorporates blue anti-yellow toning actives to enhance tonal control during lightening.

NAK Ultralift Platinum is a premium powder lightener that is especially designed for premium high-performance ultra-lightening and lifting up to nine levels, as suitable for off scalp lightening only. It provides fast acting, maximum strength lightening control, as enriched with platinum lightening compounds and platinum antiyellow toning actives to enhance tonal control during lightening. The tool can be utilised with NAK Structure Complex to strengthen and protect previously lightened hair.

Beyond these lightening innovations, NAK Hair maintains blondes with a tailored care range that speaks to the power, assurance, artistry and individuality in transforming blonde clients. The care tools aim to rescue damaged hair, build lightening and toning services in salon, customise tailored care for each client, suit every service and provide individual salon solutions, as created on a blonde toning scale.

Starting with the brand’s Blonde Shampoo, this light toning cleanser is designed to gently tone pale yellow, gold or brassy

DISCOVER NAK HAIR’S VERSATILE SUITE OF LIGHTENING TOOLS AND BLONDE TONING AND CARE PRODUCTS, WHICH EXEMPLIFY THAT BLONDE IS MORE A DETAILED LIGHTENING AND SCIENTIFIC PROCESS THAN A COLOUR. SUMMER CAMELLIA OIL, QUINOA PROTEIN & BLUE CYPRESS NIACINAMIDE, HYALURONIC ACID, ALOE & MARSHMALLOW + BEAUTY BOOSTERS + CLEAN BEAUTY BASE BLONDE EDIT

reflects. It contains violet pigments to create cool pale reflects in natural blonde, pre-lightened blonde and grey hair.

Other innovations include the NAK Blonde Plus 10V Toning Foam, which is a semi-permanent toning foam that is designed to manage unwanted yellow, gold or brassy reflects, and lasts four to six shampoos. It contains blue-violet pigments that create cool blonde tones and pastel reflects in natural blonde, pre-lightened blonde or grey hair.

Moving to the Platinum Blonde Treatment, this opulent antiyellow blonde treatment detangles, softens and repairs the hair in 60 seconds. It aids colour with blue-violet pigments that gently tone blonde hair to create cool, platinum reflects in natural blonde, pre-lightened blonde or grey hair.

The Blonde Plus Shampoo is a toning cleanser that neutralises strong yellow, gold and brassy reflects, also with blue-violet pigments to tone blonde and grey hair.

The Rose Blonde Shampoo is another tailored tool that acts as a rich and replenishing cleanser specifically designed to infuse rose pink and blush tones in blonde hair. It combines a blend of violet, blue, red and yellow pigments to enhance blonde shades and complement existing platinum strands.

The Platinum Blonde Anti-Yellow Shampoo is built as a strong toning cleanser to eliminate strong yellow, gold and brassy reflects, with hero blue-violet pigments that also tone blonde and grey hair.

The ORI Lab Blonde Cleanse repairs the hair fabric, brightens the hair and gently tones, while helping to prevent free radical damage and yellowing. It also fortifies fragile and sensitised blonde hair fabric. The product is made with strengthening amino acids and replenishing proteins to smooth and seal damaged hair, elevate cuticle layers and protect hair from UV light and temperature extremes.

These hero products pioneer NAK Hair’s blonde care regime in a 360 degree suite of must-have personalised retail tools, complementing the brand’s ever-scientific approach to versatile lightening as well. Think of these innovations as your essential summer accessories. For more information visit www.nakhair.com.au

SUMMER MADE WITH LOVE BY NAK HAIR NAKHAIR.COM.AU INFO@NAKHAIR.COM @ORILABAUSTRALIA
REDKEN Color Extended Blondage Express Anti-Brass Mask and Color Extended Blondage Color Depositing Purple Shampoo - www.redken.com.au KERACOLOR Clenditioner Conditioning Cleanser - 02 9666 3611 MALIBU C Blondes Wellness Hair Remedy - 02 9666 3611 COLOR WOW Color Control Purple Toning + Styling Foam - www.colorwowaus.com.au PHILIP KINGSLEY Pure Blonde Booster Colour-Correcting Weekly Shampoo and Pure Blonde Booster Colour-Correcting Weekly Mask - www.thehaircaregroup.com KMS Color Vitality Blonde Illuminating Purple Shampoo and Color Vitality Blonde Conditioner - www.kmshair.com OLAPLEX No. 4P Blonde Enhancer Toning Shampoo and No.5 Bond Maintenance Conditioner - www.thehaircaregroup.com 40 INSTYLE BLONDE
INSTYLE 41 BLONDE
TRICHOVEDIC Blonde Toning Shampoo and Blonde Toning Deep Therapy Masque - 02 9489 7776 KOBO Yellow Out Vegan Shampoo - www.glama.co WELLA Color Fresh Mask Pearl Blonde and Invigo Blonde Recharge Cool Refreshing Shampoo www.wella.com L’ORÉAL PROFESSIONNEL Blondifier Professional Conditioner and Blondifier Cool Professional Conditioner - www.lorealprofessionnel.com.au JOICO Blonde Life Brightening Masque and Blonde Life Brilliant Glow Brightening Oil www.sabrehaircare.com.au EVO FABULOSO Platinum Blonde Toning Shampoo and Platinum Blonde Colour Boosting Treatment - www.thehaircaregroup.com
BED HEAD Serial Blonde Shampoo for Damaged Blonde Hair - www.bedhead.com/au/ KERATIN COMPLEX Blondeshell Debrass Masque - 02 9666 3611 COLOR DEFENCE Vivids Absolute Violet Shampoo and Vivids Absolute Violet Re-hydrator - www.smithscollectivebrands.com.au GOLDWELL Dualsenses Blondes & Highlights Brilliance Serum Spray, Dualsenses Color Revive Color Conditioner and Dualsenses Blondes & Highlights 60sec Treatment - www.kao.com MOROCCANOIL Blonde Perfecting Purple Shampoo and Blonde Perfecting Purple Conditioner - www.thehaircaregroup.com 42 INSTYLE BLONDE
BHAVE Intense Toning Masque and Intense Toning Masque Violet - www.bhavehair.com.au MUK 1 Minute Maintenance Treatment and Blonde Muk Maintenance Shampoo - www.mukhair.com REVLON PROFESSIONAL Semi Permanent Nutri Color Creme 3 in 1 Cream – www.revlonprofessional.com REF Cool Silver Shampoo and Cool Silver Conditioner – www.smithscollectivebrands.com.au O&M Clean Tone Colour Treatment Cool Blonde – www.originalmineral.com.au ECHOS S6 Anti-Yellow Shampoo and M6 Anti-Yellow Hair Mask - www.i-glamour.com INSTYLE 43 BLONDE

WHITE SANDS Keratin Infused Hairspray and The Cure 24/7 Serum -www.whitesandsaustralia.com.au

TRICHOVEDIC Luxury Instant Treatment - 02 9489 7776

MALIBU C Swimmers Wellness and Miracle Repair - 02 9666 3611

KOBO Restorative Hair Mask - www.glama.co

JOICO Beach Shake Texturizing Finisher, Humidity Blocker Plus and Youthlock Blowout Creme www.sabrehaircare.com.au

MUK Beach Muk Sea Salt Spray and Head Muk 20 in 1 Miracle Treatment - www.mukhair.com

DUNGÜD Salt of the Earth Beach Spray - www.dungud.com

ZENZ Salt Water Spray Pure No. 14 - 02 9666 3611

44 INSTYLE SUMMER STYLING
SISLEY Hair Rituel Volumizing Spray - www.sisley-paris.com/en-AU/ R+CO Bio Dome Hair Purifier – www.randco.com.au OUIDAD Recovery Whipped Curls Daily Conditioner and Styling Primer - www.lookfantastic.com.au MOROCCANOIL Mending Infusion - www.thehaircaregroup.com COLOR WOW Dream Cocktail Repair Kale-Infused – www.colorwowaus.com.au OLAPLEX No. 8 Bond Intense Moisture Mask and No. 7 Bonding Oil - www.thehaircaregroup.com HANZ DE FUKO Hair Oil - www.hanzdefuko.com MOROCCANOIL Restorative Hair Mask - www.thehaircaregroup.com HH SIMONSEN Beach Spray - 02 9666 3611 KMS Moistrepair Hydrating Oil www.kmshair.com INNOLUXE Elixir V3 www.smithscollectivebrands.com.au DESIGNME Fab.Me Leave-In Treatment 02 9666 3611 REF Ocean Mist N303 and Ultimate Repair Masque – www.smithscollectivebrands.com.au PURE ELEMENTS Thyme and Clary Salt Water Spray – www.smithscollectivebrands.com.au BŌKKA BOTÁNIKA Miracle Rescue and Repair Leave-In Treatment - 02 9666 3611 EVO Happy Campers Wearable Treatment www.thehaircaregroup.com INSTYLE 45 SUMMER STYLING

Summertime Flush

MILANI Baked Blush - www.priceline.com

CHARLOTTE TILBURY Pillow Talk Beautifying Face Palette and Dreamy Superstar Glow Kit - www.mecca.com.au

SISLEY Phyto-Touche Illusion Of Summer and Le Phyto-Blush N°2 Rosy Fushia - www.sisley-paris.com/en-AU

BENEFIT Butterfly - Orange - www.adorebeauty.com.au

GET THAT SEASONAL GLOW.
46 INSTYLE INBEAUTY

BENEFIT Willa and Shellie and Pompom Blush and Hoola Bronzer - www.adorebeauty.com.au

ESPRESSOH Oh Glassy Blush - www.sephora.com.au

TOM FORD Shade & Illuminate Blush - www.davidjones.com.au

BEAUTYBLENDER Bounce Liquid Whip Cream Blush - www.sephora.com.au

RARE BEAUTY Soft Pinch Liquid Blush - www.sephora.com.au

MILANI Baked Blush and Bronzer - www.priceline.com

INSTYLE 47 INBEAUTY

TOP OF THE RANGE

Originating from Barcelona, Lakmé is a global phenomenon in hair care and technology that’s inspired by Mediterranean values and has an eclectic mix of Spanish artistic tradition in its brand foundations. With a strong heritage in colour and a professional focus, the brand has built an integrated colour system, with a versatile offering that ensures colour that is gentle on hair fibre, has a persistent quality and offers vivid colour capabilities.

The brand is anchored by sustainability principles, promotes the creation of products that defends conscious beauty and has an anchoring responsibility to the planet, environment and our future. All ranges are vegan with recyclable, biodegradable and bioplastics packaging. Lakmé’s colour developer packaging is also manufactured with an advanced and innovative perspective of eco-responsibility. This core ethos defines their hero ranges in colour and care – Collage, Chroma, k.blonde, Aura, TEKNIA and TEKNIA SCALP CARE.

Collage is the brand’s flagship colour, formulated as a permanent colour with high-performance technology to enrich its colour power, intensify hair fibre care and guarantee impeccable performance with genuine long-lasting results. The range is renowned for its 100 per cent coverage, and for ensuring shine, softness and colour longevity, with the hero component being the OF5 molecule, which is derived from plants to enhance colour.

Collage’s number one ally is Gloss, which is formulated with a balanced acid pH to take care of the hair fibre and cuticle, while prolonging long-lasting colour. With this formulation, the cuticle experiences minimal lift, reducing the hair’s porosity and creating the appearance of more polished, shinier and healthier hair. Ingredients such as arginine, a mild, hair-friendly alkalising agent for extraordinary hair fibre care, and jojoba oil, an organic, natural active ingredient derived from sustainable crops for shine, softness and combability, elevate the tool.

Gloss’ other partner is Chroma, an ammonia-free permanent hair colour that offers 100 per cent coverage with High Coverage Colour (HC) Technology for maximum intensity and longevity and OF5 technology that increases intensity with active deposit and protection. Additionally, PTD is utilised to support a kinder, gentler colour on both the hair and scalp. The technology is available in 54 shades with 24 shades of high coverage that don’t need to be mixed with base shades. The full range can be mixed with the Collage Gloss Developer range, ensuring the technology fits ideally in the Lakmé system.

k.blonde is a Lakmé lightening system and powder lightener that lightens up to eight shades. The technology utilises wheat germ proteins to deliver hydration, body, long-lasting conditioning and softness to the hair.

The brand’s Clay Lightener is built with Kaolin to absorb humidity, soften the hair fibre and lighten up to six shades, without ever dripping or spilling on the hair.

In Lakmé’s treatment options Aura is the first biotechnological, vegan hair treatment system to smooth, soften and eliminate frizz. The technology is formulated with a premium complex of hyaluronic acid and is facilitated as a three phase in-salon treatment service that includes a Micellar Shampoo, Active Treatment and Hyaluronic Mask for more manageable hair, faster and easier drying and results that last from four to six months.

The TEKNIA range is a natural, vegan haircare brand that makes use of stimulating fragrances that generate true beauty rituals and experiences, in the pursuit of inspiring conscious beauty. It is comprised of nine haircare lines for all hair types that include shampoos, conditioners, oils and treatments, all with a sustainable approach. The range minimises its environmental footprint in its production processes, reusable packaging and the choice of raw materials.

Specially focused on treating the root problem of scalp concerns to protect, soothe, nourish, and rebalance the scalp, the Avant Garde TEKNIA SCALP CARE line offers tailored care. The technology is formulated with BIOME OLÉOACTIF®, the first post-prebiotic complex on the market that promotes the growth of healthy bacteria against pathogenic bacteria.

With an answer for every care and colour need, Lakmé’s versatile and sustainable offerings are your central solution in the salon. For more information visit www.thehaircaregroup.com

LAKMÉ’S EXTENSIVE COLLECTION OF COLOUR AND CARE OFFERS SPANISH-BORN, SUSTAINABLE AND EXTREMELY DIVERSE SALON SOLUTIONS TO YOUR CLIENTS’ NEEDS. DIVE IN AND DISCOVER THOSE INNOVATIONS HERE
48 INSTYLE COVER STORY
L’ORÉAL ACCESS L’Oréal ACCESS is available to all hairdressers FREE! Create a L’Oréal ACCESS account today to stay connected to the latest trends, techniques, brand news and insights from artists around the globe and book your education courses with the industry leaders.
ULTIMATE LEARNING DESTINATION FOR SALON PROFESSIONALS For further information go to www.lorealaccess.com/register/au
THE
Would you like to win $3000 worth of education for 2023? Enroll and complete the most E-learnings to win To Sign Up, Scan Here Aus. res. only. Ends 31/12/22 11:59pm AEDT. Limit 1 entry/person. T&Cs apply, see https://www.plexus.co/terms/lor%C3%A9al-access-3000-education-e-learning-comp.

MANE STAGE IS THE PREMIUM EDUCATION EVENT FOR 2022. KICKING OFF THE AUSTRALIAN HAIR FASHION AWARDS WEEKEND, IT BROUGHT TOGETHER THE BEST OF INTERNATIONAL AND LOCAL EDUCATORS FOR THE CREATIVE, CURIOUS AND THE CRAZY FOR HAIR.

EDUCATION OF THE FUTURE, BROUGHT TO YOU BY L’ORÉAL ACCESS, THE ONLINE EDUTAINMENT PLATFORM, FEATURING PROS AND INDUSTRY LEADERS FROM L’ORÉAL PROFESSIONNEL, KÉRASTASE, REDKEN AND MATRIX. INNOVATION, INSPIRATION, PEOPLE AND PERFORMANCE ALL TOGETHER FOR A POWERHOUSE EDUCATION SESSION.

THE CONTENT FROM MANE STAGE IS NOW AVAILABLE FOR YOU TO REWATCH ON L’ORÉAL ACCESS.

ACCESS is such a game-changer with 24/7 education at the palm of your hands. My team are obsessed with staying up to date with the latest from our educators around the globe any time!

- Ash Croker, The Salon by Ash Croker

L’Oréal ACCESS has been so beneficial in salon with our team, if we have down time or they don’t have a model at training times. Our guys jump on with their own log in and choose from 10 minute quick education to long detailed sessions with incredible artists. For our new team members, it’s also brilliant as they need efficient education when they’re brand new on products and brands in the salon.

- Sam James, SJ Establishment L’Oréal ACCESS is an industry global digital education platform created as a result of understanding what hairdressers and salon owners need. High quality accessible education by hairdressers for the hairdresser 24/7! - Adam Ciaccia, Axis Hairdressing

L’Oréal ACCESS gives me and my staff the ability to stay up to date with latest trends and techniques. When they have some down time they are on L’Oréal ACCESS up skilling themselves on all types of content. It’s such a fantastic education tool.

- Justin Pace, Co and Pace Salon

DISCOVER THE WORLD’S LARGEST E-LEARNING AND NETWORK PLATFORM FOR ALL SALON PROFESSIONALS, DELIVERED IN A GLOBAL DATABASE THAT ALLOWS HAIRDRESSERS TO LOG ON FROM ANYWHERE IN THE WORLD – THIS IS L’ORÉAL ACCESS. For further information go to www.lorealaccess.com/register/au

MECCA MANES

The EdwardsAndCo MECCA MANES Blow Dry Bar has been elevated, launching as a full spectrum hair concept at MECCA George Street in Sydney CBD’s iconic Gowings building.

The renowned MECCA space is the largest beauty store in the Southern Hemisphere, offering 1,800 square metres of beauty retail options, including some of the world’s most famous brands, with EdwardsAndCo a continuously imperative facet of that experience.

The hair salon dynasty launched a blow dry bar on the basement level in 2021 and its continued success has sparked the full spectrum hair concept, which sees it move to level one. The salon now goes beyond styling to offer full colour, cut and styling services, in-line with EdwardsAndCo’s reputation as a growing salon empire.

“I have always pushed the boundaries to ensure EdwardsAndCo is the leader in Australian hair, so having the chance to partner with the leader in Australian beauty was incredible,” said EdwardsAndCo Founder, Director and Colourist, Jaye Edwards. “Elevating the space after just one year is an amazing feeling. At its heart, EdwardsAndCo is a colour salon, so being able to bring our signature ‘Future-Proof Colour’ to the space is an exciting next step.”

The salon is the eighth EdwardsAndCo salon across Australia, and includes two basins, six chairs and four MECCA make-up stations as a comprehensive hair and beauty service offering.

The salon is open from Tuesday to Saturday, including longer hours on Thursday, and is complemented by the full range of Jaye Edward’s own product line, Jaye Haircare, which is available to be purchased at MECCA and online.

Congratulations to EdwardsAndCo on this new space. For more information visit www.edwardsandco.com.au

WELCOME A NEW EDWARDSANDCO SALON IN THE HEART OF MECCA GEORGE STREET, WHICH BRINGS CUT, STYLE AND COLOUR TO THIS FAMOUS BEAUTY HAVEN.
54 INSTYLE SALON PROFILE

ammonia, resorcinol, ppd-free/vegan/gluten-free/gimmick-free/tested on humans evohair.com — /evohair — @evopro — #hueverse

THE WINNERS CHOICE FOR OUT-OF-THIS-WORLD PERFORMANCE WITHOUT COMPROMISE… used by 2021, 2022 AHIA colour expert of the year and 2022 AHFA creative colourist of the year

SUIT UP

I’m in love with the Bottega Veneta bag, it’s very on trend and is perfect with any outfit. This is a strong day look but, personally, I’m not a big fan of the colour. It doesn’t feel very modern. To make this outfit a statement piece for the evening, I would change the waistcoat to a blazer and go braless as Gigi Hadid wore in Victoria Beckham’s latest Paris collection. I would suggest a black stiletto shoe, rather than the mule. I’m not sure that the hair is doing her any favours in this look. To make this low bun look more editorial, I would’ve chosen a very clean side part, which lines up with the arch of her eyebrow. I would keep it slick and clean, taking away all that natural texture by using KMS Hair Play Molding Paste and KMS Hair Stay AntiHumidity Seal. I would love to have seen the hair out and cut into a bixie - AKA a bob and pixie. I would style it brushed off her face with no part line, keeping the hair in its natural lived-in texture. I would achieve this by using the KMS Hairplay Dry Wax.

MY WAY

ACCESSORISE

AISLING DELANEY MASTER STYLIST, MECCA MANES X EDWARDSANDCO

In terms of the outfit, I’m loving the simplicity of the white tee with black shorts, because you can easily match them up to create either a day or night look. For my personal style, and even my philosophy as a hairstylist, I don’t love the combination of the jacket, shoes and bag. I would probably pick one of those accessories, using a more monochromatic palette for the others. If I had this client in my chair, I would love to enhance her natural look. I would love to take her more copper, using Redken Shades, as she looks like someone who likes to play around with colour and keep up with trends. With her haircut, I would maintain her length, add some shorter layers throughout and around her face and polish it off by adding textured bangs. This would give healthy, expensive and sexy hair vibes, taking the whole look to a 10.

MY WAY

AMELIA JANE

MILLY THE SPACE, SALON OWNER AND DIRECTOR

HOW WOULD YOU DESCRIBE YOUR STYLE AESTHETIC? Beachy, bold and head turning.

HOW DO YOU START YOUR MORNINGS? At least 30 minutes of phone-free time, followed by a beach run with my pooch or the gym, and then coffee and some admin catch-up before heading to the salon.

HOW DO YOU UNWIND AFTER A DAY AT WORK? I’m still working on mastering winding down, but phone-free time and catching a sunset beach walk with the pooch is good for my soul.

PICK YOUR POISON? Margarita, on the rocks, always.

THREE DESERT ISLAND HAIR PRODUCTS/TOOLS? O&M Desert Dry Volumising Texture Spray, O&M Know Knott Detangling Spray and a bucket hat.

SOMETHING YOU CAN’T LIVE WITHOUT? All kinds of cheese!

BEST ADVICE TO GET OVER HEARTBREAK? Time to heal and take an overseas vacation.

WHAT CUT AND COLOUR ARE YOU LOVING RIGHT NOW? Golden tones and contour face framing.

FORECAST FOR A 2023 HAIR TREND? The everlasting trend - timeless, lived-in hair.

FAVOURITE INSTAGRAM ACCOUNTS? This is a tricky question! I’d have to say @lo_wheelerdavis is one of my faves.

A CAREER HIGHLIGHT? Opening my salon, Milly The Space.

WHAT PIECE OF CLOTHING OR ACCESSORY CAN YOU NOT LIVE WITHOUT? My Cowboy boots!

A SONG THAT WILL GET YOU DANCING WITHOUT FAIL? Like a Prayer by Madonna.

THE EDIT

KIRBY LAGO

HOW WOULD YOU DESCRIBE YOUR STYLE AESTHETIC?

Effortless with a touch of sexy, I live in a neutral colour palette paired with healthy tanned skin and touch gold jewelry. I love my fresh skin, brows and hydrated lips using my favourite lip oil by Clarins.

HOW DO YOU START YOUR MORNINGS?

Grateful and early. I wake, meditate, stretch and nourish my body ready for the day. I enjoy my 5am power workout at my favourite gym. This sets me up both mentally and physically to make the most out of every day.

HOW DO YOU UNWIND AFTER A DAY AT WORK?

Cuddles with my three kids and a nourishing meal cooked by my husband followed by herbal tea.

THREE DESERT ISLAND HAIR PRODUCTS/TOOLS?

Goldwell Kerasilk Reconstruct Intensive Repair Mask, Goldwell Dualsenses Rich Repair Restoring Serum Spray and a ghd Curve curl tong.

A QUOTE TO LIVE BY?

“When you are grateful, fear disappears and abundance appears."

SOMETHING YOU CAN'T LIVE WITHOUT?

All my loved ones around me.

WHAT CUT AND COLOUR ARE YOU LOVING RIGHT NOW?

I'm loving Hailey Bieber's brunette.

FORECAST FOR A 2023 HAIR TREND?

Healthy glossy hair with lots of people going darker. Side parts with a very femine flair.

FAVOURITE INSTAGRAM ACCOUNTS?

I love @Pinklablonde. She is such a babe, I love her style. Also, of course, @melissawoodhealth is such an inspiration from being a mother and wife to a successful businesswoman creating her dream life.

A CAREER HIGHLIGHT?

Colouring Miranda Kerr's hair, I love the organic relationship that has formed and I honour my skill set and life values when surrounded by inspirational women.

WHAT PIECE OF CLOTHING OR ACCESSORY CAN YOU NOT LIVE WITHOUT?

Right now I am loving the grounding nature of gardening with my three beautiful girls so my easy clogs for the garden are my new comfy item. Right now I’m also loving the super comfy and effortless style that baggy parachute pants and cargo pants give me with a cute crop and hair out and sexy with my favourite gold cuff bracelet.

THE EDIT INSTYLE 59

INHAIR

SCREEN Legerity Beauty Hair Balm - 02 9666 3611

WHITE SANDS Shine & Condition www.whitesandsaustralia.com.au

KOBO Damage Repair Hair DD Cream - www.glama.co

TRICHOVEDIC Luxury Shampoo - 02 94897776

COLOR DEFENCE Hydrating Mask www.smithscollectivebrands.com.au

SISLEY Hair Rituel by Sisley Gentle Purifying Shampoo www.sisley-paris.com/en-AU/

DESIGNME Bounce.ME Curl Shampoo & Conditioner - 02 9666 3611

PURE ELEMENTS Linseed Calming Potion - 03 9510 6051

SALON ARRIVALS
THE LATEST
62 INSTYLE

JOICO Curle Defence Defining Creme - 1300 764 437

INNOLUXE Platinum Mask, Platinum Shampoo and Platinum Conditioner www.smithscollectivebrands.com.au

R+CO BLEU Vapor Lotion To Powder Dry Shampoo - www.randco.com KMS ThermaShape Quick Blowdry Spray - www.kmshair.com IGK Pay Day Repair Conditioner and Cash In Repair Serum www.roguebeauty.com.au

GEORGE Better Hair Days Hair Mask - www.georgehaircare.com

KERATIN COMPLEX KCSMOOTH Restorative Leave-In Lotion - 02 9666 3611

INSTYLE 63 INHAIR

INTRINSIC

AWARD-WINNING EDITORIAL HAIRDRESSER AND DAVINES INTERNATIONAL GUEST ARTIST CANDICE MCKAY TALKED US THROUGH HER LATEST COLLECTION, A TAKE ON LOCKDOWN, NATURE AND GROWTH, WHICH CAPTURES PERSEVERANCE AT ITS CORE.

South African hairdresser, editorial artist and former salon owner Candice McKay stopped by Australia in her array of global travels, educating for Davines in her role as an international guest artist. We caught up with the acclaimed hair artist to talk through her latest inspiring collection, a natural look at the weight and effects of the pandemic, titled Intrinsic.

“It all started with being in lockdown, and the whole city was neglected. All along the sidewalks there were just wildflowers everywhere, and nature was sort of creeping in and taking over. It was amazing to see that with this little bit of human neglect, that nature was overcoming things, so I started becoming really a lot more aware of what nature was doing and the fact that nature felt like it was persevering,” Candice said.

Aesthetically, this built the abandoned and overgrown concept of the collection, which was shot in London with an international creative team and group of models, variously hailing from the UK, Slovenia, Brazil, Finland and Thailand, with creative personnel from London,

South Africa and Spain. Philosophically, it converged with evolving thoughts on environmentalism and climate change, fitting in perfectly with Candice’s and Davines’ core ethos towards sustainability.

“I’m not sure if Davines has affected the way I think or if I was drawn to Davines because I think this way, I think the two work together,” Candice shared.

This natural instinct pertained to the aesthetic as well, forgoing retouching and filter effects for a more organic look, which reflected the impact of the global lockdowns as well, as merged with a more neutral colour palette and mushroombased tones. Grown out mullets, simple, undone makeup and natural fibres in the fashion styling also spoke to this period of time and shifting aesthetic preferences.

Seeping the whole shoot with a feel for the Victorian era also added to the aesthetic. The collection was built to feel timeless, nostalgic and ever-feminine, while staying salon relevant with chairworthy styles, built from Candice’s esteemed salon career as well.

“I have been trying to reconnect and respect nature more and in the process I have learnt to respect myself more,”

Hair: Candice McKay using Davines

Hair team: Yvonne Flick Barbanti, Anne Veck, Richard Ashforth

Photographer: Jack Eames

Styling: Clare Frith

Make Up: Megumi Matsuno

Set Design: Kara Van Wyngaarden

Video: Live production studio

Candice said. “We have become so entangled with technology. I wanted to create a world of filter-less fashion.

Hairdressers are feeling insecure because of filters and fake tutorials, which are weakening our industry. The collection is minimally retouched, the hair left true to shot. We created techniques That are easy to replicate within a normal salon day but are stimulating for both the hairdresser and client.”

Educating globally and sharing her inspiring colour and editorial lessons to salons on Australia’s east coast on her recent trip, Candice is world-renowned for her session skills and Intrinsic continues that legacy. Find the notions of growth, nature and perseverance captured in this collection.

64 INSTYLE INFEATURE

BE MERRY

FOIL ME’S LATEST FOIL COLLECTION EMBODIES CHRISTMAS SPIRIT AND CHEER AT ITS VERY BEST. WELCOME THE MERRY COLLECTION INTO YOUR SALON THIS HOLIDAY SEASON.

It’s beginning to look a lot like Christmas, and your salon can too, as Foil Me puts us all in a festive mood with their all-new foil collection. As of November 1, the brand launched The Merry Collection, building on their creative foil launches that champion and honour causes, holidays and even prominent global hairdressers in their creative designs.

The Merry Collection combines a sense of celebration, contemporary design and 70s nostalgia, evoking joy and liveliness through captivating swirling lines and delicate hand-drawn ornaments in its design. The artistic creation was once again artfully illustrated by Foil Me’s CEO and Creative Director, Emily Ciardiello, with Foil Me’s Graphic Designer, Chelsea Winter, creatively bringing the designs to life.

The cheerful nod to yesteryear is apparent in the 70s-inspired and ever-festive colour palette of holly red, burnt sienna orange, denim and blue skies. The foils emanate holiday cheer for team members and clients.

Design details are headlined by the feature of hand-drawn ornaments, and also include a warped pattern and metallic reflective ‘Push Me’ tabs on the bottom of the box. The collection is available in Original, Wide and Flatter Me iterations in both Original and Wide.

“My design inspiration was a 70s vibe from Versace that I saw earlier this year. I wanted it to be a kind of ‘warped’ pattern with the illustrations blending into the background so our Foil Me Movers are taken on a 70s journey that elicits both ‘merry’ and celebratory tones,” Emily said. “After the difficulties our hair industry has faced over the last couple of years, I was truly inspired to create a foil that would encourage happy conversations within the salon at the most festive and celebratory time of the year!”

This festive season, be sure to eat, drink, colour and be merry, with Foil Me. For more information visit www.foilme.com.au

FOIL ME
INSTYLE 65

SNIPT

DISCOVER THE SNIPT HAIR EDUCATION APP, AN INNOVATIVE NEW TOOL THAT PUTS UNPARALLELED CUTTING EDUCATION AND PRACTICE RESOURCES LITERALLY AT YOUR FINGERTIPS.

We spoke to founders Kylie and Michael Dwyer of Elite Hair Education about the SNIPT app and what it offers the professional hair industry, from apprentices who want to add to their education and elevate their career, to salons who can benefit from there ever-growing skills.

INSTYLE: WHAT’S THE CONCEPT BEHIND SNIPT?

Kylie and Michael Dwyer: For less than the cost of a cup of coffee per week, learn to cut hair, anywhere and anytime, using a phone or tablet via an app with hundreds of short step by step tutorials. After 18 years of teaching apprentices in haircutting workshops, it became clear to us that the formal training hairdressers receive has a lot of gaps. The most glaringly obvious thing was that after students had attended their education provider, they returned to the salon without an effective way to practice the skills they had been shown. The student had either forgotten the content, misunderstood the lesson, or were shown a different method of doing things by other salon staff. The result of this is confusion and lack of confidence.

An individual’s ability to master any learned skill is directly relative to the number of hours they practice, so we developed SNIPT as a training resource to assist educators and students to review and practice their lessons.

Another important aspect of the concept is interaction with our community. The SNIPT Facebook, Instagram and website blog encourage everyone to have their say on new content development and different ways to improve education for all. We are hoping this will become revolution in the way hairdressers are taught.

IN: HOW WILL THIS HELP THE PROFESSIONAL HAIRDRESSING INDUSTRY?

K&MD: SNIPT is not only for apprentices, The industry has a few key problems that SNIPT will definitely solve. SNIPT will help Apprentices clear any confusion and build their confidence quickly. Also, salon owners can use SNIPT as their cutting lesson program because they are able to monitor the progress of their stylists’ skills. The owner can then progress their apprentices onto the floor in a shorter time frame.

Salon Managers will have a more flexible roster than when they are affected by skill shortages with qualified hairdressers. SNIPT helps emerging stylists improve their skills earlier. SNIPT has tutorials all under six minutes which is attractive for the age demographic entering the industry and makes revision and learning easier. Lastly, SNIPT offers a planned education format for developing haircutting skills, rather than the time wasting chaos, and conflicting demonstrations found on YouTube and other platforms that hairdressers browse.

IN: HOW DOES THE APP WORK? K&MD: SNIPT is a streaming on demand app, with hundreds of tutorials teaching how to cut hair with new lessons and styles added monthly. It has two sections – Basics and Premium.

Basics is free to download and use, it contains approximately 35 lessons that start from how to hold your scissors and advancing to the core cutting skills like Solid Form, Graduation and basic men’s cutting. Premium is for all levels of stylist, it is subscription based at only $3 per week and contains hundreds of lessons on current commercial styles, techniques and theory.

IN: HOW DO YOU USE THE APP? K&MD: Using the SNIPT App is so simple. First, download the APP for free from The App Store or Google Play, then get started for free with the Basics. You can subscribe to Premium for more advanced hairstyles for only $3 per week. From there, watch tutorials and learn the skills step by step you can also track your progress. You will be notified when new content is updated monthly.

IN: HOW WILL THIS ELEVATE PROFESSIONAL HAIR EDUCATION?

K&MD: Many employers don’t have the time or money to effectively train their team of stylists, and apprentices are often neglected, leaving TAFE or College to provide all of the students’ education. SNIPT will help to increase the depth of knowledge in each stylist’s education. It also provides an in sequence training plan, mimicking the lesson flow of many colleges. This allows students to maintain a steady education flow and provides salon managers and educators a choice of hairstyles for training. SNIPT also provides a way to monitor skills and assist in the learning plan of their apprentices and qualified stylists.

With hairdressers being able to practice their cutting training on their device anywhere and anytime, their skills will be elevated quicker with more precision in step-by-step training, making it a much less stressful transition to the cutting floor for the apprentice and the salon owner. Apprentices will have the confidence to build their own clientele quicker and return an investment to the salon faster. We also hope this succession planning will encourage salon owners to employ more apprentices.

IN: WHY IS THIS SOMETHING HAIRDRESSERS NEED?

K&MD: There is nothing like it! Young hairdressers want to be good at what they do in a much quicker time frame than they’re traditionally taught. The app’s short, easy-to-understand videos get to the point in step by step fashion. All you need is a tripod and model or mannequin. Stylists will be able to find every commercial skill they need to become an excellent professional hairstylist, for a very affordable subscription with regular and relevant updates. Through SNIPT social media and blogs every person who has downloaded the app can suggest additional content and styles they would like to see added to the everincreasing library of hairstyles. For more information visit www.snipt.com.au

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W IT H B I O M E O LÉ O A C T I F ® F
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B I O T A thehaircaregroup.com — 1300 437 436 — @haircaregroup more than hair
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B A L A N C E D M
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THE MEDITERRANEAN

Franki The Salon is a new premium hair destination located in North Wyong, built through the difficulties of COVID by Emily Williams and her husband Corey and aesthetically inspired by Europe and especially the Mediterranean.

“We built our space within lockdown, so when it came to purchasing salon equipment for a space that had not even been built, I was very nervous,” Emily said. “However, the team from Comfortel were amazing and took the stress out of it, providing guidance on everything from basin selection to the organisation of extra seating, all within amazing time frames. They did not disappoint.”

The interior design focus is predicated on warm and earthy tones as well as natural materials. The hope was to create a space where clients could feel instantly welcomed and relaxed. The design features a neutral colour palette and clean, curved lines, complemented by colour inclusions such as blush, tan and terracotta for warmth and comfort.

The Harriet Tan Electric Wash Lounge from Comfortel stands out as a statement piece for additional texture and a luxury element, while the Eco Salon Chair, as made with renewable wood and recycled or post-waste plastic, is another exclusive Comfortel choice that’s stain free and ideally suits the custom Terrazzo style benches and matte black tall mirrors.

Other design features include a custom reception desk as well as side tables layering perfectly alongside the Venetian Plaster Arches and polished concrete floors. This embraces a range of textures commonly seen in traditional and modern Mediterranean interiors.

“We love our custom-made pieces, such as the side tables and front desk. Our signature arches paired with our Venetian plaster and the polished concrete floor works perfectly with the neutral colour of the Eco Salon Chairs,” Emily said.

You can get this salon look by embracing textures and starting with a neutral primary palette as a base tone that can then highlight smaller accent colours to create depth and warmth. Also add plaster, terrazzo and terracotta to evoke a classic Mediterranean style with these Europeaninspired materials. Textured walls and exposed beams are part of the look, as well as curved ceilings and doorways. In the design, introduce creamy blush and sandy and beige tones to furniture pieces to enhance a contemporary look, and consider adding some compelling textures and explorations of continuous patterns in facets such as tiles and bricks.

Transport your clients to the Mediterranean sea-side – or at least its unparalleled level of comfort and relaxation – with these considered design choices. For more information visit www.frankithesalon.com.au and www.comfortel.com.au

FRANKI THE SALON TRANSPORTS CLIENTS TO EUROPE FROM THE CENTRAL COAST, WITH CONSIDERED INTERIOR DESIGN CHOICES AND HERO PIECES FROM COMFORTEL. HERE’S HOW YOU CAN GET THE SALON LOOK.
Social Media Credits: Salon: @franki_thesalon Salon Furniture: @comfortelfurniture Builder: @acebuildingco Photographer: @domcherry Joinery: @dylemconstructions Electrical: @deltatech_electrical
Harriet Tan Electric Wash Lounge and Eco Salon Chair www.comfortel.com.au 70 INSTYLE INSIDE SALONS
BROAD SPECTRUM CHELATING TREATMENT HAIR IS AN ART. START WITH TOTAL CLARITY. more than hair 1300 437 436 — thehaircaregroup.com — @haircaregroup *Independent lab test results from hair treated with buildup solution of common hard water minerals and metals. Cortex-level deep cleansing removes heavy metals, minerals, chlorine, and pollutants without stripping moisture Promotes vibrant colour & consistent lightening results Allows better penetration and efficacy of all chemical services Restores shine, softness, body, bounce, and manageability

BOOTCAMP

HERE’S WHAT THE STYLE SQUAD SAID!

Jessica Wooley, Jessica Amanda Hair, WA

“Today has been amazing for me! I want to get better at my content creation, so this has been really helpful. I love everything about ghd but mainly the science behind the tools.”

Gathering at an editorial haven in the centre of Bondi Beach, the ghd Style Squad packed into a pink hued house of epic proportions, to learn under industry icon Natalie Anne.

The Style Squad initiative selects a new generation of Digital Disruptors, as led by ghd’s Senior Educator Chris Halteh, representing national talent Australia and New Zealand-wide. This first ever Style Squad oasis elevated their skills with editorial teachings of every kind.

“We've been talking about how we want to encourage new artists and pave the way for them to better their careers, whether they just choose to be brand ambassadors, or to do more Fashion Week, styling or content creation,” Natalie Anne said. “Today's mentorship day is more about really getting to know every single girl and helping them find their direction in the industry. It’s really been one of those days where we're all just jammed in and working together. I think the girls are learning from each other, because it's quite an open discussion, almost like roundtable style education, which is rare.”

The Style Squad members were surveyed on what they wanted to learn, and then topics were chosen that ranged from sustainability, to volume and extensions, manipulating shape in the hair and more. The education was also built into an online platform with long form education, and the content will continue to generate Instagram tutorials and content for the Style Squad to use. The agenda spoke to the level of talent and skill of the Squad members, and what will continue to propel their careers.

“For the Style Squad we really want to tap into the next generation of talent and who is going to be the future leaders of our industry,” said ghd ANZ national education manager Jordan Thomas. “In a world where we're consuming media at a rate that we've never had before, content creation is really key. That's how we selected the team, through a content creation competition. Then that really feeds into today's mentorship with Nat, as she's a content queen herself, so who better to lead?”

For more information visit www.ghdhair.com/au

Izabella Hobbs, Sarah Jade Hair, NSW “Today I've learned so much about how to create big volume on hair that is naturally super fine, how to make it look Instagram worthy and how to get your model to pose and the angles to make the hair look bigger. I love ghd because it's my first choice, it gives me the exact result that I'm wanting to achieve every time.”

Chantelle Spurling, Chantelle Maree Hair, QLD “What I love best about ghd is that they’re leaders in heat styling and I can't live without their products. I feel like all of their products are really versatile and there's a lot that you can create with anything within their range. Today I've learned how to elevate my styling and how to take little bits and pieces to really help enhance and show on trend styling at the moment.”

Amanda Magistro, Salon Alm, WA

“It's been an amazing experience to work alongside Natalie Anne with ghd. Not only is it such an inspirational company, but the opportunities they present is something that I'm really looking forward to.”

Hannah-Rose Daniels, Pony Professional, AKL “Today we learned so much about styling and how to create really big, voluminous hair on fine hair, as well as different curls for different textures. ghd is the best tool for healthy hair as well, which I love.”

Isabella D’Costa, Jessica Amanda Hair, WA

“I have already learned so much. I feel like I now can use what we’ve learned today to finesse hair how I want to for the perfect end product. I love the ghd products such as the Platinum+ and the technology behind it, how well it works with the hair and how it benefits the hair.”

Cassandra Knez, Cassi Capelli Salon, VIC

“We've been learning a lot of content from Natalie and specifically different curl patterns, volume shapes and extensions. I love ghd because they really innovate with their technology. I don't think there's another brand out there doing what they're doing.”

GHD’S TALENTED STYLE SQUAD MET UP IN BONDI FOR MENTORSHIP FROM INDUSTRY LEADER NATALIE ANNE, AND WE CAUGHT UP WITH THE CREW TO SEE WHAT THEY’D LEARNED.
72 INSTYLE INFEATURE
Natalie Anne
thryv.com.au
From appointments to social media, manage everything with Thryv. Your all-in-one salon software

ADVANCEMENT

AN INTERIOR AESTHETIC TO ASPIRE TO, CUSTOM DESIGNED FOR A UNIQUE ARTISTIC APPROACH TO THEIR WORK, ASCENSION CLINIC LIVES UP TO ITS NAME BY RAISING THE STANDARD IN FULL-CIRCLE ANTI-AGEING SOLUTIONS WHILE KICKING DESIGN GOALS BEYOND THE EVERYDAY, WRITES CAMERON PINE

Located in Brisbane’s Newfarm, Ascension focuses just as much on the feel as the look. Having poured a high level of detail into the interiors of the clinic, the aesthetic readily stands by the brand’s values of feelgood non-invasive procedures across a spectrum of the latest innovations and beauty trends.

Specialising in dermal fillers, Dr Scott Allison, owner of Ascension is a champion of the ‘less is more’ approach, making subtle changes to clients’ faces and keeping a youthful appearance with a design prose that need not be something people immediately notice.

Akin to coming in and relaxing at a luxurious spa, the motive at Ascension is similar – Scott believes the industry shouldn’t need to have an aggressive clinical feel, and must be a space people feel comfortable coming into for a specialist service. When Dr Scott designed Ascension, the goal was to create a clinical space that wasn’t ‘too cold’ and has an aesthetic feel to it.

“I do a lot of jawline augmentation filler, tear trough filler and under eye filler. These areas can be complicated to treat and it’s all about restoring a natural youth or in the case of jawline filler really balance the face,” Scott said.

Scott is a lead educator and ambassador for Allergan, a leading brand in the cosmetic injectables space – a partnership he feels is gravely important when believing in what you do as a doctor or injector. Scott completed a masters of aesthetic medicine construction in the UK, training that has been essential to the business he has built today.

“Allergan are also really ethical in their philosophy and approach to the industry whereby they are encouraging injectors to do less,” he said.

Designed by Medifit, the Ascension space called upon a specialist designer that specialises in medical, dental and

healthcare practices but expanded on the limitations with a contemporary modernist twist that utilised more luxurious fittings and a highly immersive colour palette. Smatters of nudes, peach and pink are married with a luxurious art deco meets modernist approach throughout the space.

Dina Broadhurst art takes pride of place in multiple rooms of the clinic, giving each room its own identity from relaxation to the art of advancement, and everything has been perfectly curated.

Terrazzo, oak wooden flooring, luxurious couches, design books from Cartier to New York interiors and a Cire Trudon scent can be experience throughout the whole space. They also retail a beautiful array of Trudon candles to take home.

A more lifestyle focused brand, Ascension questions what is beauty, and that for each person it means something different.

The space offers an all-encompassing sense of calm, welcome and tailored treatments across the full realm of injectables including dermal filler, anti wrinkle injections, thread lifts, dermal therapies such as skin needling, Tixel peels and Rationale facials, body contouring treatments and a full range of laser therapies including CoolView, Laser Genesis, Healite II and CO2 Laser Resurfacing. The clinic has also recently introduced Profhilo Skin Bio-Remodelling injections - a treatment only just approved in Australia, that smooths and firms the skin across larger areas like the neck and decolletage, regions that have been traditionally difficult to treat non-invasively. Ascension starts each relationship journey with a consultation to see what best suits each client rather than a systemised approach to treatments.

If accuracy and ascension is your prose – you need to pay a visit to this space where design meets beauty. For more information visit www.ascension.com.au

“What is beauty? It’s not something that any one person can quantify or assess. It exists only in our minds, through our own unique perceptions.”
74 INSTYLE INFEATURE
DR SCOTT ALLISON

UNLIMITED

TWO NEW LAUNCHES FROM BABYLISSPRO, THE BRAND’S DYNAMIC SNAPFX CLIPPER AND TRIMMER, PUT UNLIMITED POWER IN THE HANDS OF THE BARBER, WITH AN INDUSTRY-FIRST DUAL BATTERY SYSTEM AND A HOST OF FEATURES YOU NEED IN YOUR KIT.

Welcome the newest innovations from BaBylissPRO, which are ideal for the hairdressers and barbers who never quit, complementing that work ethic with tools that don’t stop either. The BaBylissPRO SNAPFX Clipper and Trimmer have launched into Australia as of late October, predicated on their exceptional unlimited cordless runtime as created by the brand’s patent-pending, brand-first and industry-first dual battery system.

Hairdressers can use this hero feature with effortless snap in and snap out high-capacity, replaceable lithium battery cartridges, and can charge one cartridge while using the other, meaning you can have endless appointments in the chair and still rely on the power of the tools to support you in the salon all day. The tools come with two additional spare batteries that sit conveniently in the charging base until they’re needed,

simplifying this ever-efficient process.

Beyond this exceptional and unique battery power, the BaBylissPRO SNAPFX Trimmer has a high-torque, brushless 7000 RPM motor and is fitted with a black DLC deep-tooth 360-degree exposed T-blade which is zero gap adjustable.

The BaBylissPRO SNAPFX Clipper has a high speed, high torque brushless 6800 RPM motor and is fitted with a black DLC fade blade. Sleek design features include all-metal housing with a knurled barbell grip, 5-detent taper control and detent hanging hook. It also accommodates eight premium fiberglass-reinforced nylon comb attachments with secure metal clips.

The revolutionary BaBylissPRO SNAPFX system and two new tools are supported by the new SNAPFX Dual Battery Charging Stand, which houses the tools and extra batteries, removing the need for multiple cords. The tools are also complemented by the new SNAPFX self-aligning Magnetic Hair Pocket Covers, which can be easily

removed for cleaning below the blade to maintain the tools’ integrity, and also come in a snap on and snap off format. The tools also incorporate an LED Ring Light Battery Indicator.

This new technology means more space in your kit and on your bench tops, easier and lighter ways to travel and totally uninhibited styling to help your artistic creations come to life and realise your talents to their full potential.

“It doesn’t get more innovative than this, I can’t even imagine what’s coming next, it’s absolutely wild,” shared BaBylissPRO Barberology Ambassador Sofie Pok (@staygold31). “Especially travelling barbers, people that attend shows or people that do house calls would really benefit from having something like this.”

Put this unlimited power in your hands and empower your artistry – cord free and uninhibited, with BaBylissPRO. For more information visit www.datelineimports.com.au or www.babylisspro.com.au

INSTYLE 75 INFEATURE

SCREEN PUREASE HAIR COLOUR

CREAM

Enter the world of elite colour. Crafted in Italy from advanced research, Screen Purease Hair Colour Cream satisfies all your creative desires. Screen Purease Hair Colour Cream is a PPD-free and ammonia-free colouring cream enriched with strengthening pearl protein. With an expansive collection of 67 hues, Screen Purease Hair Colour Cream is a complete colouring system, with easy and quick application, maximum grey coverage, exceptionally long-lasting and uniform results. Pearl proteins infuse brilliant shine and nourishment. The tool is suitable for use as a super lightener for high lift colour when mixed with a 40 vol oxy activator. Visit www.datelineimports.com.au

OLAPLEX BROAD SPECTRUM CHELATING TREATMENT

OLAPLEX’s Broad Spectrum Chelating Treatment is clinically proven to remove 98 per cent of buildup with one use.

Powered by OLAPLEX’s patented Bond Building Technology™, this professional-strength, high-potency chelator deep cleans down to the cortex to remove a wide range of heavy metals, minerals, pollution, and chlorine without stripping hair of its moisture and essential proteins. The powerful broad-spectrum chelating blend achieves the deepest clarification to create a clean canvas for optimal results from chemical services that can be compromised by build-up like keratin treatments, colour and perms. Visit www.thehaircaregroup.com

EVO TOP DROP

PIIQ

piiq has released the world’s first artificial intelligence powered hair analysis tool with instant professional haircare recommendations in a Free Beta App for hairdressers. Providing a digital experience is no longer ‘optional’ for hair salons and piiq’s new beta app for mobile and tablets adds artificial intelligence to the hair consultation. It seamlessly increases uptake of at-home haircare and insalon treatments through personalised recommendations for clients, offering stylists and their customers a fast new high-tech experience that works on any tablet or smartphone. piiq Pro Lite, (beta version), offered as a free mobile app, is seamlessly helping even the shyest of hairdressers level up their high margin revenue streams. Developed right here in Australia, by the industry, for the industry, this world’s first AI-powered app has a simple mission: to help salon professionals thrive by making it ridiculously easy to talk about the right products and treatments. Visit www.piiqdigital.com

THE LATEST TOOLS, TERMS AND TECHNOLOGY

NAK LIQUID GLOSS

Liquid Gloss by NAK Hair is the ultimate toning collection with 27 illuminating shades available to create perfect summer looks. The products are enriched with vegan skin protectives and extracts of squalene and have no base break, no ammonia and no PPD to elevate the aesthetic and health of the hair. The ingredients are formulated to transcend traditional colour products and are designed for modern colour and toning techniques with an advanced liquid formula. Liquid Gloss is ideal for summer blonde, highlighted or balayage hair without the risk of base-break. Liquid Gloss provides the true colour deposit of a Demi, with the shine and conditioning of a Semi. Colour or tone can be re-touched with Liquid Gloss, while natural hair remains untouched. Call 07 3899 9133

evo’s shiny new in-salon treatment range, titled Top Drop, delivers three power-house offerings for instant hair gratification. Available in hydrate, repair and platinum blonde, each concentrated treatment leaves any and every hair type with an instantly improved condition, longer-lasting colour and better manageability, plus locks are left stronger and more hydrated. Top Drop is vegan, cruelty free, and made without sulfates, parabens or gluten. Because evo knows that most professional treatments are typically made from plastic too small to be recycled, the brand has used glass bottles with aluminium lids that can be infinitely recycled. Each treatment provides results that can be seen and felt instantly. the condition of hair is visibly improved but with no extra time required. Visit www.thehaircaregroup.com

78 INSTYLE

AN ONLINE NECESSITY

BOOKING

An online booking system is like having a receptionist 24/7. It works in the background, explains what your services entail and gives them the ability to choose exactly when they want to visit your business.

It can also collect deposits, reduce cancellations and no-shows and can even allow your clients to manage their own bookings, view their history and add reference photos for their upcoming appointment.

If you don’t have an online booking system or don’t think you’re using it to its full advantage, keep reading to learn about how an online booking system can change the game for your business.

PROVIDE TOTAL CONVENIENCE FOR YOUR CLIENTS

One of the most important reasons why you should get an online booking system is that it's convenient for your clients. They’re able to see all available times for their preferred therapist so they can choose exactly when they want to book in.

They can log in to view their upcoming appointments and reschedule them if needed and can even upload reference photos or before photos to make consultations a breeze when they arrive for their appointment!

Many clients don’t have time in their busy schedules, so if they have to jump through hoops to make a booking at your business, you could be missing out on lots of potential bookings. Make it as accessible as possible to your clients by promoting it everywhere:

• Include a link to your online booking system in all marketing materials. You can even use a URL shortener to add it to your text messages.

• Make sure you've added your online booking site to your Google Business Profile so that when potential clients search up salons in their area on Google Maps, they can go directly to your online booking system.

• Integrate your online booking site with social media platforms, like Facebook and Instagram, so clients can click on a 'Book Now' button to take them directly to the booking page.

FILL YOUR APPOINTMENT BOOK

Our data shows that 50 per cent of online bookings are made outside of standard business hours, which means people want the freedom to book in their own time. Not only that, but when your staff are busy with clients during the day, your online booking system is still there filling your appointment book and keeping you away from your phone!

If you tend to have a full appointment book and don't think you need an online booking system, think again! An online booking system is a perfect tool to use when you have an unexpected cancellation or no-show and you need to fill a space on the day, which is something nearly every business experiences.

If you have a client cancel, head over to your social media and promote that empty space! Remember to include a link to your online booking system so your followers can easily go to your site and book in.

REDUCE NO-SHOWS AND CANCELLATIONS

Every time that a client cancels last minute or doesn't show up for their appointment, and you can’t fill that space, you and your business lose out on that revenue. Because of this, many businesses are implementing a deposit system, as it’s proven to reduce cancellations and no-shows.

Your online booking system should allow you to take a deposit, so you can be assured that even if a client cancels last minute, and you aren’t able to fill that space, you can at least recoup some of the cost. Look for a system that allows you to completely customise the deposit amount requested so it works well for your business and clients.

An online booking system is an incredible tool for any business in the hair and beauty industry, and once you’ve implemented it and start promoting it online, you’ll be wowed at all the bookings coming in!

Kamrin Hira is a Marketer at Kitomba Salon and Spa Software.

To learn more about how Kitomba Online Booking can boost bookings, decrease no-shows, and create an amazing client experience, visit www.kitomba.com or call 1800 161 101.

KITOMBA TAKE A LOOK AT HOW AN ONLINE SYSTEM CAN CHANGE THE GAME FOR YOUR SALON AND WHY YOU CAN’T AFFORD NOT TO HAVE ONE, WRITES KAMRIN HIRA.
INSTYLE 79 INBUSINESS

THE CODE

BIZCOVER EXPLAIN WHY NOT HAVING A NATIONAL CODE IS A RISK TO SALON OWNERS.

Hairdressing is a profession that requires a considerable amount of technical skill and training to get the job done right, however, unqualified hairdressers are rampant across the industry and pose a risk to Australian salon owners.

While it may be clear that a dodgy haircut could damage a salon's reputation, it could also result in a claim made against the business due to its negligent service.

With the Australian Hairdressing Council (AHC) urging for a National Code of Practice, the conversation has turned to what salon owners can do to safeguard their businesses against these risks.

WHY IS THE AHC PUSHING FOR A CODE OF PRACTICE?

Hairdressing is a service industry, meaning customers pay money for professionals to perform a task or service. Without a standardised national approach to licensing and regulation, the quality of that service could be undermined by a lack of training. Regulation of the hairdressing industry currently mostly sits with state-level governments, and standards are varied across the country.

While education is certainly recommended, most states do not require training for new hairdressers. This puts the onus on salon owners to create their own recruitment standards, which is easier said than done during a labour shortage. Only New South Wales and South Australia require hairdressers to have official training, which is a Certificate III in Hairdressing.

This certificate contains several technical competencies that hairdressers may be expected to perform in the workplace, such as using lighteners or learning to cut different hairstyles. However, perhaps it's better to look at what hairdressers outside those two states are not learning, such as the competency of applying safe hygiene, health, and work practices.

As AHC Chief Executive Sandy Chong said in a recent ABC article, "it's ridiculous" to not have legislation that requires a Certificate III, which covers the "required skills of a hairdresser".

WHO IS AT RISK?

Where the law currently sits in most jurisdictions across Australia is that workers can conduct hair services without having a qualification. This presents a risk to customers who don't know whether the person performing the service is qualified. Secondly, untrained workers may increase the risk to themselves, who may feel nervous or uncomfortable performing unfamiliar tasks.

People who have the most on the line could be salon owners. Multiple situations could result in a claim being brought against the business due to a mistake of an untrained worker and these claims can run into the thousands and financially devastate the salon. Furthermore, it would be common knowledge among clients that the salon hires untrained workers, which could be bad for business.

WHAT CAN SALON OWNERS DO?

If you’re a salon business owner and you are wondering whether your salon is at risk, it’s safe to say alarm bells may be ringing. Fortunately, there are some things you can do to protect your business from the risk of untrained workers. Firstly, you can ensure that you've got your recruitment standards down pat.

Include some non-negotiables in your job listing, such as the requirement for candidates to have a Certificate III in Hairdressing, and an apprenticeship signed off. You will then need to follow through in your face-to-face interview by ensuring the candidate provides evidence of meeting these criteria. If they make it through, the next step is ensuring they can do what they say. Do a trade test and invite them to carry out a variety of technical skills that will be expected of them.

Once you have the candidate, the risk mitigation doesn't have to stop there. Ensure you have regular training sessions with your team and be on the constant lookout for any threats to the safety of your salon. This will not only aid in training your staff but also ensure your salon workers are upskilling and improving their practice, which will inevitably mean your salon will become safer over time.

ENSURE YOU HAVE PROTECTION

While these actions might reduce the risk of untrained workers, they will likely not remove the risk entirely and therefore are not a substitute for protection. Business insurance for hairdressers is an essential set of products that can help safeguard your salon. Here are the types of insurance you can put in place to protect your business.

A CLAIM DUE TO YOUR NEGLIGENT SERVICE

Professional Indemnity insurance is designed to protect your salon from claims made against your salon arising from actual or alleged negligence or omissions in providing your professional service or advice.

A CLAIM DUE TO ACCIDENTAL INJURY OR PROPERTY DAMAGE

Public Liability insurance could protect your hair and beauty business if a third party is injured or sustains property damage because of your negligent business activities. To avoid any drama, visit www.bizcover.com.au to get your insurance sorted today.

This information is general only and does not take into account your objectives, financial situation or needs. It should not be relied upon as advice. As with any insurance, cover will be subject to the terms, conditions and exclusions contained in the policy wording.

© 2022 BizCover Pty Limited, all rights reserved.

ABN 68 127 707 975; AFSL 501769

80 INSTYLE INBUSINESS

In recent times we have noticed a shift out from the traditional hair salons and into the sole trader space, leaving even more salon owners to fill positions. Some salons spend hundreds if not thousands of dollars trying to attract more staff, it’s even hard to fill salon assistant roles with little or no response to ads.

A quote I like to remember in situations like this is “if the mountain won’t come to Muhammad then Muhammad must come to the mountain”.

Recently I asked a couple of my coaching clients to take a different approach to finding new team members. I asked them to send an email to their data base and the results were overwhelming.

The simple email said ‘we are on the lookout for our next superstar', and had a little spiel about the salon and some successes of the team, such as awards and a couple of images of some great work, as well as some industry events the team have been to.

From there the databases were full of mums, teachers, aunties and friends of young people that might want to take up hairdressing as a career. The best thing is that it’s free. The feedback was astounding and even reminded some clients to book their next appointments.

Get on Canva or Vista print and design up some posters to put in the window. People walk past your premisses every day. The trick is to change the posters regularly as they become invisible or too familiar and only get noticed when they are new. Make them look professional and not just an A4 sheet sticky taped to the glass.

Hairdressers live in your local area and

someone that sees your poster may know a hairdresser that is looking for a new job. I have done this many times and have seen people taking photos of the poster and messaging immediately to a friend.

There are several touchpoints that potential employees work through before choosing a workplace. They might see an advertisement, go to a website, check social media, walk or drive by to see the space, then make contact, come into the space to feel the energy, then have the interview.

All of this occurs before any questions of remuneration and working conditions. These touchpoints are so important and it is crucial that all the bases are covered when it comes to how you communicate your positions and worth to clients. Be the salon that everyone wants to work in and recruitment will get so much easier. The people are there but how we find them goes far beyond traditional methods. If you have a question that you would like Tom to answer, email your question to tom@razorsmiths.com.au and he will endeavour to answer or publish an article on a related or key topic in the next issue of INSTYLE.

THE HOTTEST SUBJECT WITHIN OUR INDUSTRY AT THE MOMENT IS RECRUITMENT, WITH THE QUESTION ON EVERYBODY’S LIPS BEING ‘WHERE ARE ALL THE STAFF?’. TOM DONATO DELVES IN.
“It is crucial that all the bases are covered when it comes to how you communicate your positions and worth to clients.”
THE RECRUITMENT RACE INSTYLE 81 INBUSINESS www.trichovedic.com.au www.facebook.com/trichovedic www.instagram.com/trichovedic/ Which ‘Plex are you using? Take the TrichoPlex challenge for just $69 EVALUATION KIT JUST $69 Your Colour and Lightening Peace of Mind You may just get a surprise and save yourself some money! 02 9489 7776 sales@trichovedic.com.au trichovedic.com.au trichovedic @trichovedic
TOM DONATO

BEYOND THE CHAIR

you haven’t had to whip out a tap-and-go payment method at all. You don’t have to think about having the right cash, or finding the card in the bottom of your bag at the end of the ride.

You’re the heroes of providing rave-worthy client service in the salon, but the prime-time to set a laser-focus on extending that fabulous service you offer beyond the chair is when your clients aren’t in the salon. So, let’s get the ball rolling with some strategies!

SHOUT ABOUT YOUR ONLINE BOOKING

Your online booking is your first stop to giving clients a frictionless experience – the ability to book with you wherever, whenever they like! It’s no secret that everyone’s busy. Sometimes the best time for your clients to think about booking their next appointment with you is when they’re cosied up on the couch with their fav glass of pinot and Love Island playing in the background.

Lucky for you, Shortcuts have a fancy and intuitive new online booking platform that your clients are going to love using. The Online Booking process has had a serious makeover, with cuttingedge calendar and booking design. You can customise the look and feel with your brand colour, feature imagery, background imagery and logo so it still looks and feels like part of your website.

Clients can book their appointment, from the sessions and stylists that are available, in just a few easy steps and you can watch the appointment bookings roll in.

SEND APPOINTMENT REMINDERS

If you want to reduce no-shows and provide your stellar service beyond the chair, then appointment reminders are a must-have. They’re also kind of expected by your clients as a standard in the industry. Set them up now so your client never has an excuse for forgetting their appointment again.

EMBRACE UBER-STYLE PAYMENTS

How satisfying is ordering an Uber and hopping straight out when you reach your destination? The service is done and dusted, but

This can be extended to the salon, giving your clients a similar seamless experience. When they book their appointment via online booking, you can request a partial or full upfront payment with the booking. Not only does this payment secure their booking with you and ensures they won’t do a no-show, it also makes their life a little easier at the end. You’ve already got their card details on file so there’s no fussing about at the front desk. It’s a win-win!

UNDERSTAND THE DOMINO EFFECT

Have you heard marketing experts talk about how effective word-of-mouth is for gaining new clients? Consumers are heavily influenced by the opinions of people they trust when it comes to their purchase decisions. They’re going to ask their friends, check out other people’s testimonials online, and scope out the comments on social media.

When you provide your quality experience in the salon, including showing kindness, empathy, professionalism, skill and experience, that client will spread the word to every one of their friends. It’s the best kind of organic marketing you can do to gain new clients!

SEND POST-VISIT MARKETING

Once your client has left the salon feeling like a million bucks and ready to rave to all their friends about you, it’s important to make sure your post-visit marketing is ready to take the control until their next appointment.

One essential marketing campaign to send is a follow-up the day after your client’s appointment as a quick thank you, while asking your client to leave a review if they were happy with their experience.

If your client goes over their recommended return visit time and it’s been a while since you’ve seen them, you can send a ‘time to see you again’ campaign that prompts them to rebook. Include a link to your online booking in the campaign to make the process super easy for them.

Caitlin Adamson is the Marketing Executive at Shortcuts. Shortcuts’ NEW online booking has just launched and is ready for you to experience today. To learn more, visit www.shortcuts.com.au/online-booking/sneak-peek/

AND ENGAGED
THE
APPOINTMENT
CONSISTENT APPROACH
KEY COMMUNICATION
DISCOVERS
KEEPING CLIENTS MOTIVATED
BEYOND
IN-SALON
TAKES A
AND SOME
STRATEGIES,
CAITLIN ADAMSON .
82 INSTYLE INBUSINESS

NEUTRAL

It’s only natural with a calm and nurturing sense of style, featuring a warm neutral tonal palette, with plenty of stone and subtle metallic touches. This salon look champions textures as the design focus incorporated with paler tones like white, ivory, sage and sandy nudes.

THE PALETTE

www.comfortel.com.au
SALON
GET THE LOOK GET THE LOOK FROM COMFORTEL 1.ECO Styling Chair 2. SALON STOOL WHITE with Aluminium Base 3.OVAL LED Salon Mirror 4.STONE Floating Bench 80cm
YOUR
DESIGN STYLE textures and all things neutral.
remedy
INSPIRATION GET THE LOOK /COMFORTELFURNITURE
OLAS N SPACES/
Silver
is
to
and
and
Discover more: Strong Violet & Blue pigments | Visible results from the first application | Free from Parabens Vegan friendly & Cruelty Free | Environmentally Sustainable | Made in Australia NATURALLOOK.COM.AU | INFO@NATURALLOOK.COM.AU | +61 8 8300 1999 | NATURAL LOOK_AUSTRALIA AUSTRAL I AN MADE & O W N ED VEG A N & CRUE L T Y FREE ENVIRON MENTALLY SUST A I N ABLE
Screen Ice Blonde
designed
protect
maintain that perfect blonde look in salon or at home. Enhanced with Violet / Blue pigments to neutralise
counteract yellow and brassy tones, brightening blonde hair and adding tone to grey/white hair.
enriched with violet & blue pigments

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