MOROCCANOIL
THE COLLECTIVE MOROCCANOIL’S INIMITABLE GLOBAL HAIR COMMUNITY DESCENDED ON LAS VEGAS IN SEPTEMBER FOR THE COLLECTIVE, AN UNPARALLELED MULTI-DAY EVENT THAT FOSTERED INSPIRATION, EDUCATION AND COMMUNITY AT ITS PEAK. WE SPOKE TO LOCAL MOROCCANOIL REPRESENTATIVES RICHI GRISILLO, LAUREN MCMURRAY AND RACHEL HANNAH ABOUT WHAT THEY GAINED FROM THE EXPERIENCE.
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he Collective event by Moroccanoil raised the bar with an international experience in Las Vegas, and our own Australian hairdressers came back refreshed and motivated by the dynamic opportunity abroad. The three days included a pool party, a welcome evening that presented a live runway show with new trending hair looks and a myriad of education courses across tailored colour, shape, cuts and texture, curls and coils and more, as well as networking opportunities with the global community. The event also presented a variety of panels, a global hair competition, private dinners, evening events and plenty of entertainment. “Moroccanoil The Collective was an amazing forum of connecting as a community, interacting with the global hairdressing community as well as showcasing the incredible talent within the Moroccanoil family with education sessions,” shared Moroccanoil ambassador Richi Grisillo of Academie Salon in NSW. “The highlight was interacting with people on a more personal level at the evening galas and finishing party. To be immersed among the global Moroccanoil community is an incredible feeling, it’s such a close family that embraces every aspect of the industry and it’s always such a valuable experience.” “You could genuinely feel the passion from the Moroccanoil Global team in sharing this event with stylists from around the world. Everyone from Robert Ham, the Vice President of Global Education for Moroccanoil, through to Antonio Calero, Moroccanoil’s Global Creative Director, spent so much time meeting and talking to all the attendees individually,” added salon owner Lauren McMurray Sherwin, of Iron & Ivy, which is the Moroccanoil flagship salon in New Zealand. “The amount of energy and dedication that went into making The Collective such an enjoyable and valuable experience for everyone showed that, while a lot of companies talk about how they're a family, I experienced this ‘family reunion’ firsthand. I will 100 per cent be going to The Collective again in the future.”
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In the myriad of inspiring sessions, the panels on the final day stood out as a highlight, with influencer and business focuses covering the full gamut of insights. Richi represented Australia with aplomb as a part of the panel. “Being able to share the stage with three juggernauts from the hair industry in the USA to discuss the rapidly changing climate of the industry from a business perspective was an absolute ‘pinch me’ moment. Being able to represent Australia on a world stage is always an honour, especially while representing Moroccanoil,” Richi shared.
