INSTYLE - September October 2017

The Magazine for the Hairdressing Professional

September/October 2017

FINE DESIGN CONFERENCE CULTURE VS HOLIDAY VULTURE

LIFT YOUR GAME

A MODERN TRADITION SHU UEMURA GALLERY OF STYLE AUSTRALIAN WINNER

tokyo | beauty | hair | art

Would like to congratulate the five finalists of the 2017 Gallery of Style hair styling competition

exclusive to luxury hair salons shuuemuraartofhair.com.au/our-salons

@shuuemuraaustralia

#galleryofstyleau

(L to R) hair styled by

Danny Puopolo Rakis on Collins, VIC

Lauren Branciamore The Society Salon, NSW

Adam McIntosh Oscar Oscar Pacific Fair, QLD

Ellie Martins Wildlife Hair and Beauty, NSW

Bridget Gay Chumba Concept Salon, VIC

NAK HAIR PERMANENT

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COLOUR WITH INTEGRITY

NAK WELCOMES DIRECTOR OF EDUCATION, ROBERT KOVACS As one of the most awarded and well recognised hair stylists, colourists, educators and industry leaders, Robert Kovacs is the driving force behind inspiring thousands of hairdressers in Australia, Asia and New Zealand.

Robert is a motivational speaker, expert educator, fashion week hair stylist, formidable hairdresser and colourist. With well over 20 years in the industry, Robert is committed to the craft of making every woman beautiful.

NAKHAIR.COM.AU .

S U L P H A T E

&

P A R A B E N

F R E E

.

A U S T R A L I A N

Robert’s ability to connect and transfer his knowledge, creativity and skills makes him an exceptional mentor and master hairdresser.

Robert is excited about his new role working with NAK Hair as the Director of Education. He is passionate about colouring, styling and education and passing on his knowledge to the hairdressers of today and tomorrow. He is dedicated to bringing passion, inspiration and knowledge to NAK salons and is looking forward to this next chapter in his hairdressing journey.

NAKHAIR M A D E

&

O W N E D

GOLDWELL COLOR ZOOM NATIONAL WINNERS ANNOUNCED PARTNER COLORIST

CREATIVE COLORIST

GALE SHARON NIGHTIN tudio r u The Colo S

R LAWRENCE COOPE Nischler

Lustre

DAVID MARTIN

ressing Ohana Haird

ALI HOLMES

O

Wildlife SOG

NEW TALENT COLORIST

CHRISTIANA FUG Nischler

LSANG

SAM JAMES

CHANTELLE MILLS

ROCHELLE BOIDIN

COEN BARLOW

elaide rbe North Ad

O

Prema

rs Convict Cutte

Bach Hair

NATIONAL AWARDS NIGHT On Monday 14 August, Goldwell welcomed all of the Color Zoom finalists and their guests to the 2017 National Awards event for an elegant lunch at Centennial Homestead in Sydney’s Centennial Park. Guests arrived from all corners of Australia to find out who would be named Australia’s global Zoom winner in the three Color Zoom categories - Partner Colorist, Creative Colorist and New Talent Colorist.

This year, Goldwell hairdressers from all over Australia interpreted the Color Zoom Collection IN·FLUX: a collection which represents a convergence of hairdressing artistry and progressive lifestyle. Dark, elegant colors coalesce with mysterious iridescence, creating a new interplay of colors in the hair. Shape and color work seamlessly to create hair fashion with no discernible beginning or end.

Our immensely talented Goldwell stylists encapsulated this aesthetic brilliantly, which is depicted through this year’s high calibre of finalist entries. Congratulations to the Gold Winners in each category, who will be representing Australia at the Global Zoom event in Barcelona in October Creative Colorist Lawrence Cooper, Nischler TAS New Talent Colorist Christiana Fuglsang, Nischler TAS Partner Colorist Sharon Nightingale, Lustre The Colour Studio QLD

Left to right: Justin Anderson – General Manager, Kao Australia Salon Division. Lawrence Cooper. Christiana Fuglsang. Sharon Nightingale.

Rita Marcon – Education Director, Kao Salon Division.

GLOBAL ZOOM BARCELONA The national winners will on go on to represent Australia and compete for international glory at the Global Zoom competition in Barcelona, Spain. The live competition will take place on Sunday, October 8th, when they compte against other national winners from 28 different countries to become one of three Global Color Zoom Winners and take their place on the Color Zoom Creative Team. This is the ultimate prize - the chance to create GOLDWELL’s most inspiring international image collection – the Color Zoom 2019 Hair Fashion Collection.

GOOD LUCK! WWW.COLORZOOM.COM #FEELTHEFLUX

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INEDIT

31 PUBLISHED BY BHA MEDIA ABN 23142047943 41 Bridge Road, Glebe NSW 2037 Ph: 02 9660 2113 Fax: 02 9660 4419 INTERMEDIA MANAGING DIRECTOR Simon Grover BHA MEDIA MANAGING DIRECTOR Glenn Silburn EDITOR Cameron Pine cameron@intermedia.com.au BEAUTY & ONLINE EDITOR Shannon Gaitz sgaitz@intermedia.com.au CREATIVE CONTENT EDITOR Ida Almasi JOURNALIST Michelle Ruzzene CONTRIBUTORS Lauren King Larissa Macleman Rosa Anderson Joanne Neville NATIONAL ADVERTISING MANAGER Joanne Cowan jcowan@intermedia.com.au PRODUCTION MANAGER Jacqui Cooper GROUP ART DIRECTOR Sanja Spuzanic HEAD OF CIRCULATION Chris Blacklock ANNUAL SUBSCRIPTION INSTYLE is published six times a year SUBSCRIPTION PRICES (Australia Rates) 1yr (6 issues) for $75.00 (inc GST) 2yrs (12 issues) for $120.0 (inc GST) 3yrs (18 issues) for $157.50 (inc GST) Please make cheques payable to; BHA MEDIA PO BOX 55, Glebe NSW 2037 Ph: 1800 651 422 Fax: 02 9660 4419 Circulation: 14,000 This publication is published by BHA MEDIA Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication.

Copyright© 2017 - BHA MEDIA.

FROM THE EDITOR

L

uxury. A word as elusive as that friend who never seems to be able to settle and an idea that can be as varied as the imagination allows. For the last three years we’ve set out to make the idea of luxury a little easier to grasp or at least inspire you with an aesthetic pitched for luxury leaders. What many of us think are unique luxury touch points are in fact just the same as what everyone else is doing. There’s nothing wrong with being the same, you just have to make sure you do it better. It's time to ask yourself what makes you different and what does luxury really mean?

Ultimately it’s about creating an experience that can’t be recreated anywhere else. It’s what you do to make a better connection with clients and what is deemed as valuable – it’s how you create demand through the unknown and the unexpected and ultimately what we all strive for.

It’s an interesting time for consumers… the word luxury is thrown around fl ippantly and offered up too often as an idea rather than a service. Consumers are over it – they want more from the concept of luxury. Despite all the noise and distraction that’s associated with new rules of engagement and reaching your audience, more than ever we are craving something different, something completely bespoke and some time out where we truly feel connected. My favourite word here is ‘connected’.

Wouldn’t it be nice if we could be more connected all the time – more checked in to what is really happening to us. We should take the lead from luxury brands who are disrupting the market by hiring the relatively unknown Creative Director rather than the big flashy name to re-create something disruptive and memorable. In this issue we take a look at what mega-brand Gucci has done to reinvigorate their customer base (page 60). You'll see thtat luxury is just as much about a seamless and connected experience as it is about the integrity of the products and services provided.

If the consumer isn't well looked after, they are more likely to focus on the negative and feel less connected to not only the experience but also themselves. So next time when it comes to spending their discretionary dollar they will think twice about whether it’s worth it. Luxury really is about a seamless connection with the customer.

How do we create a connected experience?

It's all about staying connected to the customer long after they leave through a variety of mediums.

Luxury brands are continuing to engage through bricks and mortar as well as the online world – increasingly expensive fitouts and community activations when almost a decade ago we were told that the retailer is a dying phenomenon – people are craving escapism, they are long for immersion, they are want your full attention and they are happy to take it from a complete stranger, just to get out of their own head, even just for five minutes. There are leading salons and spas that offer luxury service without the price tag – it’s a commodity now and no longer an out of reach idea.

The willingness of the customer to give information is increasingly overlooked. Why aren’t you fi nding out more about your customer and tailoring the experience just for them?

Everyone says they are offering a luxury service but when asked to write it down its a difficult task.

Is it really luxury when it’s exactly the same as a salon half the price down the road? They too give a luxurious basin massage, a salon ritual, quality coffee and refreshments. What else do you offer to complete the luxury experience? It may even be a phone call a few days after your clients visit to the salon just to see how they are going with their hair or inviting them back in with in a few weeks of their visit for a blow dry when you could also include a retail incentive to cover the cost of the service.

For some, time is a luxury that they can't afford to waste so it might be a case of several shortcuts and ideas throughout the salon service to speed up the process – it’s also a great way to get further cooperation or even extra money from a client if you tell them you can save them time.

Time is luxury and luxury is time well spent.

“Get rid of aimless conversations, purposeless events and negative people who have no goals – it’s time to focus on what really matters.” Idillionare.

That’s luxury.

Cameron Pine, Editor @instylehairmag www.twitter.com/styleicons_aust www.facebook.com/INSTYLEstyleicons

INSTYLE 11

PARTNER WITH THE COMPANY THAT INVESTS IN THE FUTURE OF

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CONTENTS ON THE COVER 51 96

Luxury Session Shu Uemura Art of Hair Gallery of Style Winner

REGULARS

14 74 76 80 90 108 110 116 118 120 122 127 128 129

76

UPfront Industry News Style File Cyndi Lauper Style File Stevie Nicks My Way Free Reign of Style INmanual Live Big Without Spending INhealth Healthy Heroes INhair New Products INbeauty Beauty News INbeauty Organic Living INbeauty Luxe Lashes INsalon Tools and Accessories INbusiness Growing Pains INbusiness Salon Marketing Trends INbusiness Stay In Your Lane

ONSTAGE 22 24 26 28 30 32 34 35 36 38

108

David Mallett Goldwell Color Zoom Brisbane Hair and Beauty Expo Aveda Colour Harmony Awards Kuala Lumpur Fashion Week KEVIN.MURPHY X Myer Aveda X David Jones ghd Pink Blush Launch De Lorenzo Novacolor Award Redken Get Inspired

FEATURES

40 42 44 48 54 56 58 60 62 64 66 68 70 72 78 82 84 86 88 92 94 106 126

Natulique évolis PROMOTE Range INconference Ozdare Retreat Hairhouse Warehouse Conference Goldwell Kerasilk De-Frizz Service The Whitby Coastal Luxe Gucci Luxury Leaders All Saints Maison Jacquet EcoHeads L’Oréal Academy Trending Salon Style: Urban Jungle Hairdreams Ibiza Salon Salon Space Furniture X Maletti Less is More Luxury Beauty ghdworld Tax Hacks Elevation Salon Cosmoprof Asia

36 96

56

UPFRONT L’ORÉAL PROFESSIONNEL LAUNCHES VIBRANT COLOUR RANGE L’Oréal Professionnel are launching the Colourful Hair range, a collection of vibrant to pastel temporary hues made to be applied by a professional colourist.

The range boasts seven highly pigmented colours, Pink Sorbet, Sunset Coral, Hypnotic Magenta, Electric Purple, Navy Blue, Caribbean Blue, Iced Mint, with a clear formula that allows colourists to personalise the colour and pastel effect to suit each look. The vibrancy will last from three to fifteen shampoos depending on hair porosity, colour depth and chosen shade, and

14 INSTYLE

Industry Happenings

the colours also contain conditioning textures to maximise health and feel.

“I’ve been experimenting with L’Oréal Professionnel’s Colorful Hair for some time now,” revealed Danielle Solier of Xiang QV Melbourne. “Because it’s temporary it’s incredible for my creative colour work and to use on photoshoots, but it’s also super wearable for my clients. I have some who really like to make a statement with their colour and a lot of the time it's event driven; they may be heading to a festival or a party that weekend and want to do something out there. The same goes for my more conservative clients when it comes to occasions.” lorealprofessionnel.com.au

NEW CATEGORIES ANNOUNCED FOR 2018 AHFAS There are now even more opportunities to show your affinity for hair and fashion at next year’s Australian Hair Fashion Awards (AHFAs), with new categories being added to the agenda.

The first all-new award is the AHFA Digital Influencer of the Year, which celebrates hairdressers propelling their business through various social media channels. This award goes beyond who has the most followers, but also who best uses social media to create engagement, influence others and boost their profile or brand with unique social media content.

Also added to the list is the category of Australian Hair Shot of the Year, a digital-only category that allows entrant to submit just one shot, either a previously seen image or a new picture entirely. No images submitted to other AHFA 2018 categories can be entered into this category, so scour your catalogue and choose wisely! australianhairfashionawards.com

TAFE NSW SYDNEY LAUNCH CREATIVE COLLABORATORS COURSES TAFE NSW Sydney has initiated a series of three courses specifically built to ignite and inspire hairdressing minds.

The Creative Collaborators series of courses is focused on the creative process, collaboration and communication.

The course runs largely online for twelve weeks and also includes an in-person Masterclass. The online content includes resources, tools, samples and briefs, as well as a video library with over 300 interviews with some industry heavyweights.

The course is made to offer all the necessary education resources on an accessible, efficient platform.

The Masterclass is the pinnacle of the course, and the inaugural Image Makers Photoshoot Masterclass was recently hosted by Guest Artist Lauren McCowan, Photographer Jarred Stedman, Makeup Artist Chereine Waddell, Fashion Stylist Courtney Humphreys and Producer Julie Hagney, for TAFE NSW. Sydney Attendees were taught editorial elements such as the briefing process, building prep skills, creating hair design concepts, meeting briefs and exploring creativity, all on set.

The next intake for the course is November 6. creativecollaborators.com.au

BEAUTY EXPO 2017 Two labelling initiatives, spurred by a growing consumer trend also seen in haircare, were on display at Beauty Expo Australia, held in August. Brands and products displayed either ‘Proudly Australian’ and/ or ‘Proudly Natural’, to showcase if they were locally made or contained natural ingredients.

The event, which returned to its Darling Harbour home at the International Convention Centre (ICC) Sydney, featured a range of skincare, cosmetics, nails, medi, wellness, and spa essentials.

There were 7,651 visitors through the doors over the course of the twoday affair, a 21 per cent increase from 2016, who had the opportunity to explore 202 exhibitor stands, a 36 percent increase from 2016.

Beauty Expo Australia event director Julia Erben said she was “elated” by “the industry’s response to the return to Darling Harbour”.

“Not only did we have an incredible reception from our exhibitors, but our visitors have signalled that Beauty Expo has once again quenched their thirst for independent education and direct access to the latest innovations from the world of beauty,” she said. beautyexpoaustralia.com

LA BIOSTHETIQUE LAUNCH COLOUR LAB AWARDS La Biosthetique’s first ever colour photographic competition is underway, with the inaugural Colour Lab Awards officially open for entries. Colourists simply need to enter two images of their model that showcases creative technical colour, using La Biosthetique colour.

Entries are due before Friday, October 20, as judging is set to take place on November 6, by a panel of industry experts and finalists, which will be announced later that month.

The top five colourists will be flown to Sydney and hosted at the brand’s premier event, La Soirée in March next year, where they will demonstrate their colour work live and the national winner will be drawn.

The ultimate winner will be flown to Europe in 2018 and experience an inimitable workshop courtesy of colour expert Andrea Bennett, as well as receiving a tour of the La Biosthetique head office in Paris. labiosthetique.com.au/professional/colourlab INSTYLE 15

UPFRONT

1000 HAIRCUTS FOR THE HOMELESS

Moroccanoil have recruited a famous hairdressing face to their brand family, with celebrity hairdresser Bryce Scarlett now a part of the community as a Moroccanoil celebrity hairstylist.

Bryce’s illustrious client base includes the likes of Gigi Hadid, Margot Robbie, Brie Larson, Naomi Watts, Natalie Portman, Michelle Williams and Lily Aldridge, among other insanely famous faces, and his modern aesthetic is a touchstone of so many Hollywood red carpets and major fashion spreads and covers (think Vogue, ELLE, Harper’s BAZAAR and marie claire). He also acts as a style influencer, with tens of thousands of Instagram followers hanging off his every (celebrity-laden) post.

“Bryce is one of the most talented, dynamic forces in hairstyling today,” said Moroccanoil co-founder Carmen Tal. “His magnetic personality and unique approach to styling is of great inspiration and we are thrilled to have him join the Moroccanoil family.” moroccanoil.com.au

A crucial reminder of a bygone era of dapper men’s style, Jack Reed Barbershop utilises a retro aesthetic, vibe and mentality, with a philanthropic element that is truly timeless. The salon, run by Danielle Hannah and Teresa Reed, has embarked on the 1000 Haircuts Project, to provide support to Queensland’s homeless contingent, and is travelling to the state in their mobile barbershop to make it happen.

The 1000 Haircut Project does exactly as the name suggests, providing 1000 haircuts to the homeless in order to afford them dignity and confidence through these hair transformations. The platform builds on stats that see 25,000 homeless people currently residing in Queensland, with 30 per cent younger than 18 years old.

The salon is aiming to provide 1000 haircuts to the homeless in 12 months, actually bringing the haircuts to them and providing an authentic barbershop experience. With the help of sponsors such as The Queensland Government, who have provided a grant through the Dignity First initiative to help build a mobile barbershop, the salon has achieved more than 350 of these haircuts and is looking forward to making it to 1000 in a year. jackreedbarbershop.com

EVY PROFESSIONAL EXPANDS INTO NEW ZEALAND

ESSTUDIO GALLERIA OPENS PARRAMATTA COLOUR BAR

EVY PROFESSIONAL is collaborating with Combined Salon Supplies (CSS) to expand its business into New Zealand. CSS is the largest wholesale professional hair and beauty cash and carry operation in New Zealand, and the ideal partner for EVY PROFESSIONAL to bring its tools and products to a whole new range of international clients.

“Combined Salon Supplies are so well-respected within the New Zealand industry which is why it was an easy decision to partner with them to expand the reach of EVY PROFESSIONAL,” said EVY PROFESSIONAL Founder Tracey Bazzano Lauretta. “We pride ourselves as a great brand with integrity and always seek business partners who share the same philosophy.”

CSS is a family owned and operated business and 100 percent run from New Zealand.

It prides itself on being a one-stop shop for hair and beauty professionals, carrying over 6000 products, employing industry staff who offer product and technical knowledge and being recognised as a beacon of the New Zealand hair and beauty industry. evyprofessional.com

Sydney Salon Esstudio Galleria has expanded its reach, building on its Chippendale location to open up a Parramatta colour bar.

“Our new Barrack Lane salon is set in one of Parramatta’s oldest buildings amongst the ever growing concrete jungle,” shared Aleks Abadia, Co-Founder and Hair Director of Esstudio Galleria. “We have completely refitted the three connecting cottages to create different zones for colour, cuts, treatments and lashes, while of course maintaining the original façade.”

“Parramatta is such a growing area and we already have a large number of clients travelling from far and wide to us in Chippendale, so it was a natural next step for us to bring the salon to them. This is just the beginning of our expansion.”

The salon offers an extensive colour menu, with services ranging from bold colour changes to quick options and commercial, natural hues.

Clients can also opt for lash extensions or a makeup application.

The space complements the first Esstudio Galleria in its bold look and feel, with checkerboard flooring, leather details, artworks from artist Sydney Ball and furnishing from local and international designers curated

by TJ Guzzardi. esstudio.com.au

BRYCE SCARLETT ANNOUNCED AS MOROCCANOIL CELEBRITY STYLIST

16 INSTYLE

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ELEVEN AUSTRALIA RAISE $57,457 IN 2017 STYLE FOR LIFE DAY Over 50 salons around Australia spent one day proving the power of our industry when we truly come together, opening their doors and donating all the proceeds of their services that day to a truly worthy cause. The result was $57,457.60 donated to Hagar in this year’s iteration of Style for Life Day, the annual collaboration between the charity and ELEVEN Australia that continues to use hairdressing to better the world.

The day took place on July 30, with hairdressers racing to fit in as many clients as possible into their chairs. The event once again proved a major success in its fifth year, bringing the total donations raised to $218,000 since the event began in 2013.

ELEVEN Australia also donated one dollar from every sale of its limited-edition Miracle Hair Treatment during June and July to the cause.

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FRANCK PROVOST HOSTS WORKSHOPS TO INSPIRE AWARD ENTRANTS Franck Provost is motivting creativity amongst its salons ranks with both the annual Franck Provost Artistic Awards (FPAA) currently open for entry, and the implementation of some artistic workshops built to elevate competition acumen.

The awards feature seven different categories: Artistic Team of the Year, Artistic Apprentice of the Year, Artistic Men’s Hairdresser of the Year, Artistic Colourist of the Year, Artistic Hairdresser of the Year, Artistic People’s Choice and Artistic Coup de Coeur (as selected by brand founder Mr Franck Provost).

The brand hosted two workshops at the Franck Provost Sydney CBD Academy in June and August, in order to inspire hairdressers to take that editorial step and increase their skill set. The workshops featured such luminaries as Sharon Blain, who detailed her past collection and images to provide technical insight, Jenny Burns, who instructed how to work with models, photographers and creative teams, and Jayne Wild, who focused on the creative inspiration behind her work.

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UPFRONT HAIR AND BEAUTY AUSTRALIA DONATE $5000 TO BEYOND BLUE The Hair and Beauty Australia Industry Association (HABA) raised $5000 for a very worthy cause, bringing in the donations for Beyond Blue, which deals with anxiety and depression, as part of their Luxury Draw competition.

HABA raised money for the cause to combat statistics that see around one million Australian adults suffering from depression, and over two million who live with anxiety. These stats are particularly pertinent to HABA and any business – mental illness leads to a higher rate of absenteeism, reduced productivity at work and increased turnover, next to its impact on workplace relationships and team unity. As HABA works tirelessly to facilitate and aid the hair and beauty industry in every way, mental health remains a vital part of that equation.

HABA sold raffle tickets to raise the funds, offering premium prizes that saw salon employees keen to donate and enter in any way possible. Congratulations to Rebecca Mitchell, who won the diamond Tennis Bracelet donated

by Temptation by Protea and Raymond George, who won the Mercedes Benz 5-door Hatch Mercedes-Benz A180, as presented

by Brett Manion from Mercedes Benz Macarthur and Vanessa Weaver. askhaba.com.au

MUK HAIRCARE WORK WITH AFL PLAYERS FOR CHARITY Haircare brand muk hosted an array of AFL players for a charitable cause. The brand and the players created the initiative to help young males and females from the Ladder program, who have experienced or are at risk of homelessness, treating the youths to a full hairdressing service, and having the AFL players drop in as an additional feature of the day.

“We recruited volunteer hairdressers and stylists from across the muk network to provide a full suite of services to young people from the Ladder program,” shared muk co-founder Scott Reynolds.

“When we reached out to them and told them about the great work Ladder do in supporting young people in need, they wanted to do whatever they could to help out.”

The hair team consisted of Clive Allwright of Our Place salon, Anthony Staltari of Barbery, Adrian Panayiotis and Chloe McGrath of Delilah Hair Studio, Amanda Mustafa of Meatro and muk’s own Judi Seeley. The AFL players who attended were Essendon’s Orazio Fantasia and David Zaharakis, Sam Wright and Mason Wood of North Melbourne and AFLW Collingwood player Britt Bonnici. mukhair.com 18 INSTYLE

GHD RELEASE CONTOUR ghd have released the limited edition contour tool, made to add texturising and crimping elements to their impressive styling arsenal.

“Texture and crimping is definitely back, but not as you know it,” shared Adam Reed, ghd global ambassador.

“It’s now a lot softer and more subtle than it used to be, and it’s certainly more wearable.

Bring the trend up-to-date by avoiding crimping all of your hair. Instead, experiment with different sections for a dual texture effect. Crimping is one of those trends that everyone is scared of but it never goes away.”

The tool incorporates advanced ceramic heat technology and multidimensional plates, allowing for depth and bold texture that instantly enhance volume and shape.

Some major looks that can be created with the tool include classic textured ponytails, statement crimped veils, hidden volume and enhanced body for a bridal look. ghdhair.com/au

KAO SALON ACADEMY UNVEILED IN PERTH An all-new Kao Salon Academy was opened in Perth, with 75 partners attending an event to view the space firsthand. The space’s chic and simple design exudes luxury, elevating the brand’s already enticing Goldwell and KMS education offering.

“We are so proud of our beautiful new academy,” said Kao Salon State Sales Manager Ryan Cicci. “Abundant amounts of natural light shows the very best of our product portfolio and it provides a hub for our partner salons’ creative juices to flow.”

The event saw hairdressing luminaries congregate to toast to and revel in their new premises. A special feature of the night included a presentation by Lee Preston Hairdressing, which celebrated 20 years in the salon industry and as a Goldwell/KMS partner.

“Our busy Academy will house over 100 seminars educating 700 stylists a year,” explained Rita Marcon, Education Director of Kao Salon. “This creative space is about connecting stylists with each other, learning and sharing knowledge and helping them to be successful in their career and in business. Everything we do, we think stylist.”

UPFRONT

DMK HOSTS STUDIO 54 THEMED AWARDS PARTY

WELCOME BHAVE™ 360, a dual colour system and wellness treatment that offers reparative qualities and micro-pigmented hues. Utilising Prophyte™, a new plantbased keratin that works with the colour to repair the hair, the new system reduces processing time by up to 70 per cent, necessitating just 10 minutes for the service.

The quick service allows salons to upsell clients with an efficient colour treatment added onto their original service, and is the ideal solution for lunch time or late night bookings. It performs as both a demi and permanent colour from one tube, using new technology to improve the hydration and elasticity of the hair, while protecting against colour fade.

360 is currently available in 61 intermixable shades with more hues to come. bhavehair.com.au

IT WAS A night of serious achievement and innovation in skin when DMK hosted their 2017 awards night to honour the best in the industry, but that didn’t stop the brand from having a lot of fun with a Studio 54 themed party. Held at the Hyatt Regency in late August, guests showed up in their bold, tacky, 80s best to celebrate outstanding achievements in Professional Skin Revision in optimal style.

The brand’s founder and namesake, Danné Montague-King, attended to hand out the crystal trophies to winners in a host of categories, including Clinic of the Year Award, individual therapists and salons who excelled in each state and the coveted DMK Legacy Award.

“Since I was young I always have known I would create something, but I never could imagine how my concept of Remove, Rebuild, Protect and Maintain has grown and how meaningful and incredible it would be – I am truly humbled and feel validated by tonight’s showcase of Australia’s amazing talents and passion for the DMK concept,” he said. dannemking.com.au

JOICO TO GIVE BACK THIS CHRISTMAS

GHD UNVEIL NOCTURNE CHRISTMAS COLLECTION

THIS CHRISTMAS, JOICO have once again partnered with charity Pink Hope, donating $1 from each of their Joico K-PAK & K-PAK Color Therapy gift sets to the cause. Pink Hope is a preventative health organisation that works to ensure every individual can assess, manage and reduce the risk of breast and ovarian cancer.

“We are very grateful to Joico and their customers who will help raise important funds for Pink Hope,” said Krystal Barter, founder of Pink Hope. “Funds raised from the 2017 JOICO gift set campaign will help Pink Hope provide much needed support for at-risk women and their families.” joico.com

GHD HAS REVEALED their dynamic Christmas offering, with the Nocturne collection displaying opulence, romanticism, mystery and juxtaposition in the tools, as inspired by an ‘after dark’ aesthetic. The design boasts a deep purple, lilac, silver and black palette, as well as unique patterns.

The new aesthetic will be adapted to suit a range of tools, all delineated into eight separate gift sets, ideal for the giving season.

Sets include the platinum styler, V gold styler, ghd air professional hairdryer, flight travel hairdryer, curve curl wand and soft curl tong tools and advanced split end therapy limited edition bauble.

Additionally, heat resistant bags, mats, protective travel cases and complementary OPI nail polishes round out many of the sets. ghdhair.com/au

BHAVE™ LAUNCH 360 COLOUR

20 INSTYLE

ZOË KRAVITZ FOR YVES SAINT LAURENT One of the world’s biggest hair and beauty influencers and stars has been named as a new face of global mega-brand Yves Saint Laurent.

Zoë Kravitz has been officially named as a Global Makeup Ambassador for YSL, and will show off her makeup style and tips via social media. She will also appear in the YSL Beauty project, titled Before The Light, which uses makeup to reveal the personalities of music artists while on stage.

She will begin her role with the first of several campaigns, the initial campaign titled Tatouage Couture, which shows off YSL’s inventive and stylish heritage. She will also continue her role as an ongoing style muse for the brand.

“YSL Beauty has always been one of my favourite brands,” Zoë said. “Their ability to combine the chicest of styles with a raw edge has always been to me one of the best ways to express yourself through fashion and beauty. Nothing is forced, nothing is fake but everything is bold, strong and unafraid. I’m very excited to work with this legendary and timeless company.” ysl.com/au

ALAN BUKI AND STEVE CORTHINE COLLABORATE Local hairdressing legends Stevie Corthine and Alan Buki have teamed up to create new brand Snakes and Snipers, a solution to tattoo fading and dullness, and their debut product Protect & Resurrect has been launched to preserve tattoos as works of art.

Stevie’s famous colour work and personal love of tattoos, paired with Alan’s place in the hair fashion world and the product creation sphere with his own natural haircare brand Original & Mineral, made the duo the ideal team to tackle the task.

“Stevie loves tattoos, he did a sleeve on his left arm and a year later he did his right arm and was upset with the colour difference. He came to speak to me because I had created O&M, and asked if there was something to do to stop the fading and to enhance them,” Alan explained. “I went to speak to my chemist who made O&M and he told us about properties in snake venom that could work for us. So we started testing snake venoms and there’s a peptide found in viper that puts elasticity back into the skin, which tightens up the line of the tattoo.”

Enter the secret ingredient, the venom of the Southeast Asian Temple Viper, which is combined with Macadamia Nut Oil, Jojoba Oil, Green Tea Extract and a Deep Sea Marine Extract to create the gentle lotion. The product is organically created, sustainable, not tested on animals, completely Australian-made and TGA and FDA approved. It’s also four years in the making, and has been finding success since recently beginning its distribution both locally and in the United States. snakesandsnipers.com.au

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ONSTAGE

LUXURY PALETTE

Internationally acclaimed hairstylist and creator of the luxurious David Mallett hair brand hit Sydney for a week to share knowledge and nous with key salons including an intimate soiree at Woollahra’s The Centennial hotel, writes Cameron Pine.

DAVID MALLETT IS a brand that is told through the stories of French beauty, high-fashion and campaign collaboration – a brand built on the ‘less is more’ approach to true hair beauty, and one that fits fi rmly on Australian shores. It’s little wonder, spending time here and giving Australia a bit of the ‘favourite treatment’ creeps onto his very busy calendar each year.

The story of this luxury salon retail brand is told through an unmistakable style, the power of video to impart the brand values and the classic luxury of his three salons – two in Paris and soon with a new salon to open in New York’s Soho – it’s a global momentum he never imagined but yet one that came from the integrity of sticking true to a style and being well regarded in social circles.

“I never intended to open multiple salons, it’s just something that has happened as our brand has become known and desired in all parts of the world,” David said. “We have all types of people come to our salons from all walks of life and we are known for how we work with hair to create work that is naturally beautiful.”

Hitting the beach at Bondi and yearning for a bit of time in a park in the Australian sun between appointments, it’s obvious David’s brand is not about stuff y, overdone or over-styled hair.

Distributed in Australia by luxury haircare distributor, Krue, the relaxed yet revolutionary week in hair kicked off with welcome drinks at the Centennial, where a smorgasbord of Australia’s leading session stylists gathered. How does one brand gather such a unique collective of talent in one room? From global Chanel campaigns to a delicately curated range of products for both session and salon – David Mallett has cemented his name at the top of the Parisian glamour tree.

But it’s not just about Paris – his style and aesthetic carries a global appeal born through what David calls a ‘lightness of touch’ that celebrities such as Sharon Stone, Kate Winslet, Liv Tyler, Natalie Portman, Kristin Scott Thomas, Naomi Campbell, Eva Herzigova, Heidi Klum and Eva Green scramble for.

Just over 12 months ago David opened his second salon in the Ritz in Paris – a small salon with a focus on exclusive service – his demand for styling hair for some of the world’s most famous people is an experience many flock to his salons for. Each and every one receiving a little bit of the creative vision and technical innovation his hair ‘label’ is known for.

Away from his work on photoshoots, fashion campaigns and movies, David has developed a unique philosophy with his 22 INSTYLE

personal clients, one which combines absolute glamour with a distinct point of view on practicality.

Day two of the Australian tour saw David meet with the teams from Koda Cutters and Wilson Marz for a day of education, showcasing his luxury range, revealing just what sets his line apart as one of the most acclaimed luxury brands on the global market. Both small, boutique salons with a unique DNA – they were the perfect playground for the brand to come to life and for David to catch up with the network in the way only he knows how. During the day, Koda Cutters held an impromptu photoshoot with Mr Mallett on iconic Bondi Beach – capturing the beautiful soft textural beautiful of blonde, beachside hair and also the perfect backdrop for the team to play with one of the signature products; the Australian Murray River Salt Spray and Volume Powder. He also worked on a video collaboration with BIG Review TV – fi lming a short and transparent question and answer session with INSTYLE. Day three encompassed one-on-one appointments with Australia’s top beauty print and digital media at RAW by Anthony Nader in Surry Hills where he spoke candidly about his story, the brand and the launch of his third flagship salon in New York City.

The fi nal two days celebrated a pop-up salon at luxury fashion brand Ellery’s Paddington boutique in celebration of Bastille Day. The personal one-on-one styling appointments with additional beauty print and digital media, as well as Ellery VIP customers, immersed guests into the true David Mallett signature style. Those in attendance included Vogue’s Remy Rippon, marie Claire’s Lucy Adams, InStyle’s Laura Wilson, Russh’s Jess Blanch, Gritty Pretty’s Eleanor Pendleton, Anna Feller from Wilder by Feller, Beck Wadworth from An Organised Life and Badlands Blog’s Talisa Sutton – testament to the brand’s ability to bring the best in the business to the forefront of the salon and hairdressing industry.

From Bondi to backstage the Ritz to right among New York’s heartbeat – David Mallett has transgressed the product brand norms and built an image fi rst and foremost, an image that will continue to lead his products and loyal followers towards a more fashionable approach to hair and one that celebrates the moment, celebrates the day. How very French.

For more information visit david-mallett.com.au

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ONSTAGE

DAY OF COLOUR On a day out in the park, Goldwell paid tribute to their brightest hairdressing stars and prepared to send the winners to the national Global Zoom event in Spain.

New Zealand medallists Keila-Marie Robinson, Regina Wing Yan Tang, Angela Thomson, Libby Diggins, Patreece Corban and Emma Richards

Christina Fuglsang and Justin Anderson, General Manager Kao Salon Australia

24 INSTYLE

INDUSTRY MEMBERS AND talented fi nalists made their way to Centennial Park on a beautiful Sydney day in August, for an elegant lunch-time event dedicated to the 2017 Goldwell Color Zoom awards. Over a luxurious three-course lunch and beverages, the brand announced and celebrated medallists from Australia and New Zealand in all three categories (Partner Colorist, Creative Colorist and New Talent Colorist) with gold medallists winning the opportunity to represent their country at the international awards in Barcelona.

Th is year, the Global Goldwell family of hairdressers was tasked with creating looks to suit the IN-FLUX theme, a collection that highlighted progressive artistry and creative hairdressing. Dark elegant shades, iridescent hues and a bold interplay of colours within the hair was encouraged, while shape was to be used to perfectly complement these multi-dimensional tones. Taking inspiration from nature, the mood was made to replicate a deep twilight and the duality of light and dark, showcased in the interaction between shadows and radiance.

The multitude of very talented fi nalists captured this aesthetic brilliantly and competition was fierce – congratulations to the medallists, who earned their medal with creativity, talent and hard work.

ONSTAGE

Australian New Talent Colorist medallists, Christina Fuglsang, Shantelle Mills and Coen Barlow

AUSTRALIA: NATIONAL GOLD WINNERS 2017 Creative Colorist: Lawrence Cooper, Nischler, Hobart TAS New Talent Colorist: Christiana Fuglsang, Nischler, Hobart TAS Partner Colorist: Sharon Nightingale, Lustre The Colour Studio, Noosaville QLD NATIONAL SILVER WINNERS 2017 Creative Colorist: Sam James, Orbe North Adelaide, SA New Talent Colorist: Shantelle Mills, Convict Cutters, Launceston TAS Partner Colorist: David Martin, Ohana Hairdressing, Collingwood VIC NATIONAL BRONZE WINNERS 2017 Creative Colorist: Rochelle Boidin, Prema, Sydney NSW New Talent Colorist: Coen Barlow, Bach Hair, QLD Partner Colorist: Ali Holmes, Wildlife SOGO, Sydney NSW

Angela Thomson, Emma Richards and Patreece Corban

NEW ZEALAND: NATIONAL GOLD WINNERS 2017 Creative Colorist: Angela Thomson, Vivo Hair & Beauty, Tauranga NZ New Talent Colorist: Regina Wing Yan Tang, Vivo Hair & Beauty, Howick NZ NATIONAL SILVER WINNERS 2017 Creative Colorist: Emma Richards, Villa Hairdressing NZ New Talent Colorist: Libby Diggins, Vivo Hair & Beauty, Kingsland NZ NATIONAL BRONZE WINNERS 2017 Creative Colorist: Patreece Corban, Crème Brulee Hair & Beauty, NZ New Talent Colorist: Keila-Marie Robinson, Schnips PHd NZ

Australia and New Zealand Gold Winners, Lawrence Cooper, Christina Fuglsang, Sharon Nightingale, Regina Wing Yan Tang and Angela Thomson

Now, it’s off to Spain where our national winners will compete for international glory at the Global Zoom Gala Show in Barcelona on October 8th. Last year, Australian Creative Colorist Larissa Bresnehan took out gold at Global Zoom, while Partner Colorist Alexandra Kontos won bronze, from competition that included 94 entries and 37 countries, so there are some big shoes to fill.

As always, we have complete and total faith in our national champions.

For more information visit goldwell.com.au INSTYLE 25

ONSTAGE

Avant Garde competition winner

liloffthetop on stage

BRISBANE BOOST Quickly developing a reputation as the friendly and accessible expo for the hair and beauty industry, the third instalment of the Brisbane Hair and Beauty Expo spilled into an additional hall – proving there is opportunistic growth of the organic kind in Bris-Vegas, writes Cameron Pine.

Chroma Hair Competition winners

26 INSTYLE

RAPIDLY BECOMING ONE of Australia’s most dynamic cities – there’s been a lot of growth in Brisbane in recent years and the high level of engagement at the annual gathering of the Hair and Beauty industry is testament to the Sunshine state’s industry growth.

With the audacious goal to surpass 10,000 visitors at the show by 2020, an already impressive growth figure of 25 per cent more exhibitors compared to 2016 is sure to get the laid-back yet highly educational show well on the way to being one of the biggest in the country.

Pulling guests from regional Queensland, Northern NSW and as far as Sydney, Melbourne and even New Zealand, an impressive 6,120 attended this year – 20 per cent up on 2016’s attendance numbers and more than double the inaugural event in 2015.

Expo founder Jason Grenhalgh is extremely pleased with the feedback for the show and it’s growth and is looking forward to “Moving into another hall in 2018 and continuing to smash our previous year figures out of the ballpark,” he said.

“A huge thanks to everyone involved and all our exhibitors including the competition managers in bringing people to our show – we are expecting to grow by even more than 30 per cent in 2018,” Jason said.

“The increases we experienced in every aspect of the event were phenomenal. The day after the event we received numerous new enquiries from market leading brands who came to the show and want to exhibit at the 2018 event. We have some exciting plans for next year that will help us achieve our 2020 growth goal” he said.

A key drawcard to the event has proved to not only be the free education on the main stage but the affordable education seminars where guests can hear from industry experts without having to

Jules Tognini on stage

shell out hundreds of dollars.

Back by popular demand was the Champagne lounge in the centre of the venue, where guests were able to chill out while grabbing a good view of the hair Rising star showcase competitions located centre stage as well as soak up the relaxed yet Jimmy Rod’s, Jaye Edwards of Edwards inspiring expo vibe. and Co and Francesca Webster from What really added some further Brazilian Beauty spoke of the importance gumption to the show this year was the of not getting too carried away with extensive range of extended education growth and putting yourself in the seminars across business management, position of your staff to understand what creative, retail and social. All bases from is really going to propel your business. practical skills to inspirational mindset It was a great way to gain raw ideas out management, how to run, build and on the table with differing opinions manage a multi-salon empire to the latest and business models but also fi nding colour and cutting tips from the cool kids similarities. Topics ranged from ‘online were covered. bookings making hair salons nervous’ to Hearing from our proven pros including becoming an essential part of a growing Julie Piantadosi and Dario Cotroneo, beauty franchise, also spotlighting we also heard from Natalie Anne about a model like Jimmy Rod’s where no maximizing social, the liloff thetop bookings are taken at all. Salons left crew imparted their magical notions of feeling enlightened about the possibility individuality while Papas and Pace pushed to step away and further grow their own our creativity and American Crew All businesses.

Stars mastered men’s grooming. There was The productive fi rst day of the expo also a great balance between beauty and was capped off by a networking event on hair – Dermalogica’s Emma Hobson spoke site for exhibitors and industry leaders of the importance of communication and and positive conversations regarding the confidence in business – skills that transfer event all-round, 2018 is shaping up to to both hair and beauty. be bigger and better. Monday afternoon Lorna Evans, Jules Tognini and Laura saw the announcement of the cutting Macleod also imparted invaluable competitions (managed by Matters in knowledge to all – balancing a fi ne Gray) and featuring 11 categories across example of both entertainment and all aspects of cutting and styling – it education for every level of salon was the perfect way to inspire our next professional. Meanwhile, the Spotlight generation. stage and the Barbershop hosted a range of Eyes on the Sunshine state for 2018 – industry recognized presenters to further and if you want to hang out with 10,000 support the 89 companies on show on over industry leaders in a more affordable and 145 sites. growing city in 2020, now’s the time to Guests also had the opportunity to gain get on board. a front row seat to an intimate seminar featuring leaders behind multi-salon For more information visit franchises; Jimmy O’Brien founder of brisbanehairandbeautyexpo.com.au

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ONSTAGE

Frank Cannataro

Clint Piper, Tracey Doak, Ian Michael Black and model

NATURAL HARMONY

Only Aveda could introduce new innovations, award the talented members of their salon family and have everyone singing and dancing within just one segment of the inimitable Colour Harmony Awards, writes Shannon Gaitz.

LAUGHTER, A SONG and dance routine and some good-natured heckling from the audience could only mean one thing – the Aveda Colour Harmony awards, where everyone has a voice to speak up (or sing) and the vibe feels more like a family reunion than an industry awards night. Alongside this sense of warmth and community that pervaded the evening, it was the talent highlighted on screen and in 3D installations around the room, and the colour innovations detailed in full by Aveda Global Artistic Director for Hair Colour, Ian Michael Black, which anchored the awards.

Guests showed up in Sydney to Beta Bar, ascended the stairs and passed through an Aveda-labelled curtain of smoke for the event.

After the requisite mingling and catching up between salons that 28 INSTYLE

Clint Piper, model, Linda Aragon and Alan White

often feel like relatives despite nation-wide distance, it was time to find out the 2017 Colour Harmony winners and what’s to come for the brand.

The proceedings began with the Aveda mission statement and a general welcome as directed by Clint Piper, General Manager for Australia and New Zealand, and leading onto a karaoke routine by resident compere and Colour Harmony entertainer Frank Cannataro of Hair du Cutt, with all finalists on stage and lyrics changed to centre around Aveda. If you’ve been to any Colour Harmony Awards in the past couple of years, you’ll know that singing and dancing has become a prerequisite that Aveda hairdressers are only too happy to oblige.

Speakers included Ian Michael Black, back in Australia from his LA home, and here to judge the competition as well as launch what’s new in colour for Aveda. Ian launched the all-new Full Spectrum Demi+™ Custom-Deposit Treatment Hair Color™, showing off the powers of the hues on three alluring model looks that all showcased the dual editorial potential and salon relevance of the colours. The colours are 93 per cent naturally derived and

Colour your day work to improve the condition of hair during the service, with a green tea extract and a certified blend of organic plant oils ensuring a healthy, natural approach to hair colour. We also heard from editorial stylist and fellow judge Alan White, who lent his session styling experience and expertise to guide the fi nalists and speak on the enormous talent in the room.

With behind the scenes videos showing off how fi nalists in the Colour Harmony, Editorial and New Talent categories brought their looks to life during the day, the winners were announced. Taking out the headline title of Colour Harmony winner, Tracey Doak of De Stijl salon won a trip to Styled by Aveda in New York and all the bragging rights with her bold purple, short haired look. The Editorial title (and the opportunity to be the Australian representative at the Global Fashionista Awards) went to Matthew Woolley of Pierrot’s Hair Studios while the New Talent winner was Linda Aragon, also of De Stijl, who took home a prize pack valued at $1500. The all-new category winners in Men’s and Salon Collection went to Anita Sutton of Djurra for her men’s look and De Stijl as the winning salon collection, capping a stellar night for the salon.

Finishing up the formalities but opening up the venue for a full night of networking and catching-up, the 2017 Aveda Colour Harmony Awards were part elegant awards night, part family reunion (part talent show). Attendees spent the night live-streaming and hashtagging the proceedings in full, while screaming in delight for any and all winners and genuinely celebrating in each and every winner’s success. That’s the real brand DNA – a sense of community, support and team unity that defies state lines and individual salon loyalties and creates the sense of comradery and family central to the Aveda ethos.

We’ll have our dancing shoes ready for the next reunion.

For more information visit aveda.com.au

UPGRADE YOUR SALON

G E T T I M E LY. CO M

ONSTAGE

MALAY SLAY Malaysia’s fashion scene embraces talents from across Asia and fuses its own style of colour combinations, agility and textural variation not seen anywhere else in the world. With Kuala Lumpur’s largest shopping precinct looking from above, Kuala Lumpur Fashion Week Ready to Wear 2017 made its mark, writes Cameron Pine.

AT KUALA LUMPUR’S famous Pavilion shopping precinct, Kuala Lumpur Fashion Week ready to wear celebrated its fifth year of Fashion Week – with five long and rewarding days of fashion and festivities built around nurturing the next generation. Born from one man’s desire to put not just Malaysian but Asian fashion on the map, founder Andrew Tan put a special focus on the idea of homegrown fashion with a unique video campaign in junction with fashion valet titled #iamhomegrown. From five days of shows, international bloggers, celebrity and VIPs, Malaysia’s confidence was in full swing from August 16-20, elaborating on Asia’s penchant for luxury and leading the way, not only as a country but as a key part of the overall Asian economy.

Freedom, creativity, art and the desire to be recognized by the global fashion industry – the level of detail from commercial to avant-garde gowns and an anniversary tribute to lead designer Farrah Khan culminated in a fashion week with a swathe of sponsors from leading global brands all vying for a piece of the fashion pie to local influencers expressing the diversity of culture and expression in the Asian market.

More than 150 designers showcased their never seen before designs in a true platform of individuality and approachability, heavily supported by Tourism Malaysia and Travel Partner Air Asia, the brand brought back the Air Asia Runway Ready Designer Search with the annual runway competition seeing some of the 30 INSTYLE

most creative and visionary designs hitting the catwalk for the first time. While Malaysia led the charge, the rest of Asia proved anything is possible.

This year it was expanded to include Indonesia, Thailand, Singapore, Philippines, Vietnam, Brunei, Laos and Cambodia – giving incredible young talent that will lead the Asia’s fashion future the chance to launch their careers. Culminating in 20 finalists (2 from each country with a total of 10 countries) the grand final was awarded to Vietnamese designer Tran Thi Tu, a 24 year old who used Hanoi near home as her source of inspiration.

Not only did she receive close to AUD $10,000 in prize money – a full package to kick-start her design career, including her own spot at the 2018 instalment of Kuala Lumpur Fashion Week, was on the table in front of hundreds of guests and fashion peers.

“We know that talent is abundant across the Asean region and we are proud to have initiated this platform to help up-andcoming designers kick-start their career,” said Air Asia CEO Aireen Omar.

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With hair direction by L’Oréal Professionnel and make up by Bobbi Brown, each show was given the expert touch thanks to an army of hairdressers from Miko Galere, and Hair Director Vincent Ting – a key player at one of Malaysia’s leading multisalon brands.

The secret for Ting, the operator of their Pavilion salon, was L’Oréal Professionnel’s Tecni.Art range of smoothing products and wild stylers as well as endless amounts of cult fi nishing product, Elnett Hairspray.

Contrasting textures plagued the runway from natural texture to super sleek, headwear, hats and short haircuts – it was arguably some of the most dynamic yet creative hair you’ll ever see on a fashion week catwalk. The usual commercial appeal of a ready to wear fashion week was this year taken one step further with variation through the hair from dry texture to wet, long to short haircuts (we loved seeing short haircuts, pixie cuts and bobs) throughout the shows. Hair never looked over styled or too creative – braids, weaves, texture and short cuts gave fashion week a distinct relevance to every luxury label at home in the Pavilion centre.

Rather than have an overall hair brief, each individual designer of approximately 12 shows per day had a specific look they wanted to achieve – the challenge for Miko Galerie was to maintain a strong sense of ready to wear and fi nish in each show, while maintaining variation for such a large number of salons.

Headpieces, hats and headwear led the way for a number of shows and the audience was pleased not to see one single pony – global fashion weeks should take note.

The same went for the Bobbi Brown make up team – highly individualized make up – commercial with pops of colour and accents around the eyes the overall theme throughout the shows followed the distinct global trend of make up being all about the “dewy look”.

“An almost wet look of dewy skin, giving the skin luminosity and a freshness is a theme we’ve kept throughout all the shows,” said Lim Pei Yan, the Executive Director in charge of 10 make up artists flown in for the shows. “Beautiful skin has universal appeal.”

Aided by ‘opening the doors of fashion’, with shoppers and public looking down upon the catwalk – like a fishbowl of creative chaos, Malaysia proved a landscape of ingenuity and design and not just a hotspot for leading luxury labels.

For more information visit klfashionweek.com

ONSTAGE

KEVIN.MURPHY X MYER

Two events were held in Sydney’s glorious eastern suburbs to unveil the Myer Spring Summer fashion show.

MYER'S FIRST RUNWAY event, held over lunch at a gorgeous private residence in Coogee, featured models walking in front of the picturesque and dramatic beach backdrop. The second event, held in the evening at Bronte Surf Live Saving Club, combined models and dancers wearing the clothes in a beach party setting, complete with slushees and foam topped hors d’oeuvres.

KEVIN.MURPHY hair directors James Nicholson and Nathan Gorman were on hand, leading the KEVIN.MURPHY team of stylists to create two different looks for each event.

The first hair look for the day was about luxury and featured a more polished style to sit alongside the refined designs. With a strong, deep part, hair was smoothed and moulded to the head above the cheek line, with a natural bounce at the ends creating a tight silhouette.

“It’s about healthy hair, it’s about lustre,” James explained.

“Th is is an intimate environment that the models will be in this time, it’s up close and personal so hair that was theatrical and overly-embellished, it’s not the time and place for that, it’s meant to be aspirational hair, it will be hair that people watching the show would covet or want to have.”

“I love that Myer embraces diversity, this allows us to experiment with multiple looks. For their day event the silhouette is tight, lustre is authentic, hair is luminous, with a strong early 2000s influence. The style is aspirational and perfect for the intimate ‘up close and personal’ environment of the MYER lunch,” James said.

For the evening event, hair took on a cooler, more relaxed vibe.

“Our hair direction was influenced by hero fashion moments of the 60s, 70s, 80s and 90s,” James explained. “When we thought of a hair trend that flowed across all four decades, the fringe was it. We chose to hero the sexy, slightly awkward fringe to really showcase the fashion moments – think Goldie Hawn. These fringes are cut to hero cheekbones with a French and chic twist.”

32 INSTYLE

James said the biggest challenge was creating the fake fringes.

“Creating faux fringes are often a challenge, but so rewarding when it all comes together.”

He credited Headlines Hairpieces range Wefts on the Run and KEVIN. MURPHY's BEDROOM. HAIR in creating the successful hairstyles on the night.

James said working on two Myer fashion events in one day “was ambitious and challenging, but what a payoff ”.

“Rock’n’roll, it all went to plan.”

Lancôme created the makeup to match the eras on the night. National makeup director Lara Srokowski said her team wanted to “create really effortless skin”, with a “glass lip”.

“For the 70s and 90s we went for a really black lip look; it’s a dark plum, almost black, but with a glass effect,” she said. “To achieve the look we used waterproof brown eyeliner and we lined the whole lip, then we used Berry Nior lipstick for a plum tone, before coating it in a lip gloss with glitter in it to really achieve that glass lip.”

Summer at its most sophisticated seems almost around the corner.

For more information visit kevinmurphy.com.au

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ONSTAGE

AVEDA X DAVID JONES David Jones’ latest runway innovation put fashion, hair and beauty on tables and in the spotlight, writes Shannon Gaitz.

IN A UNIQUE fashion-event unlike anything you’re bound to have seen before, David Jones Spring Summer hosted VIP guests for an elaborate, luxury meal, and the runway show was the centre piece. The stage was set firmly on the long, winding tables, and models paraded the scene from above in between bites. As luxury brands and fashion/beauty stalwarts tend to stick together, it was Aveda and MAC Cosmetics that brought the hair and makeup looks to life backstage, providing the trending beauty aesthetic to complement what’s to come for fashion this season, all united by the theme ‘everything under the sun’.

Led by ambassadors Jessinta Franklin and Jessica Gomes, with special appearances by supermodels Shanina Sheike, fiancé DJ Ruckus and Bridget Malcolm and punctuated by live musical performances, the David Jones show lived up to its reputation as an industry event like no other. Over 200 garments made their way down the runway, with designers such as Camilla & Marc, KitX, Dion Lee, Ellery, Bianca Spender, Alice McCall, Christopher Esber, Aje, By Johnny, Stella McCartney, Carla Zampatti, Scanlan Theodore and Manning Cartell leading the charge, showing off evening wear, swim wear, men’s clothes and commercial fashion sure to dominate the trends over the next few months. Bold reds, tropical prints, lace, high necklines and soft pinks and blues comprised the show aesthetic.

The hair look by Aveda and Creative Director Terri RobertsonKirkwood complemented this waesthetic variety by prizing each model’s individual hair look and hero’ing texture as the major facet of the look.

“There’s 37 looks, the brief from [stylist] Thelma McQuillan said ‘I want you to treat every individual as an individual’, there will be a common thread, but every single girl has been assessed and it’s a version of it for her,” Terri said. “This season is all about embracing your natural, we’re just making it the best version of it that it can be. It’s healthy, shiny and effortless.”

Girls with curly hair were left to enjoy their usual, wild texture, made luxurious through the Aveda suite of products, while girls with straight hair saw their hair tied up into unique and individualised knots. Dry Shampoo for models with fine hair, 34 INSTYLE

Smooth Infusion for the ends of the hair and Sun Veil as an all-purpose hero product ensured the looks starred on the runway.

“The common thread is the texture, nearly everybody has a matte sheen texture, it’s all about really good, wellconditioned beautiful hair, that is allowed to just be,” she said.

The makeup look from MAC Cosmetics and Senior Artist Nicole Thompson had two separate looks focusing on lips and eyes respectively. Bronzed skin, fresh complexions and brushed out brows complemented these stand-out features, both of which were perfectly suited to so many different models and designs.

“Red is classic and there’s so much red in fashion at the moment,” Nicole said the bold red lip look. “It’s the perfect accessory always; everything takes a back seat to the lip.”

The bright lip was crafted with a matte finish, thanks to Retro Matte Liquid Lips, purposefully painted on slightly off tone to the fashion reds seen in the show. Interestingly the same range of lipsticks was utilised for the Ginger-Nut smokey eye look, blending ginger and ochre and painting the lip products from eyelids to brows for a strong statement eye ideal for the upcoming season.

VIP guests such as Montana Cox, Teresa Palmer, Adam Goodes, Matthew Johnson, Tim Robards and Anna Heinrich, as well as the list of designers who all walked the red carpet, feasted on an inimitable menu designed by Neil Perry – think, oysters, lobster, dumplings, spring rolls and even chicken wings. After the show, the room was transformed into the after party, with tunes by DJ Ruckus and the compulsory dessert offering.

Even with a mouth-watering menu, the David Jones Spring Summer show remained first and foremost about the fashion and the beauty choices that take those designs to the next level.

In an all-new format unlike anything else, guests could look up between mouthfuls and gaze right at the future of fashion, at least for the next two seasons. What better way to enjoy a meal?

For more information visit aveda.com.au

ONSTAGE

PINK BLUSH

how to style hair grow-back and wigs to maintain confidence during this period.

Attendees were able to have wigs styled and fitted for them by Richard, and beauty media spent the morning assuming entirely new identities in front of the media wall, while sharing images under the @ghdhair_anz and #myhaircares tags.

Beyond the strawberries and playful wig shots, the heart of the event pointed to the tremendous and important gesture ghd makes every year, partnering with the NBCF and donating funds from their annual pink collection to the cause.

So far, ghd has raised over $20 million globally for this important charity, so spread the word, go pink and join ghd in this significant fight.

For more information visit ghdhair.com/au

ghd’s newest campaign, hair collection and beauty event give focus to a very important cause.

WALK INTO A GHD-FOCUSED room inundated with pink and you’ll immediately be reminded of exactly what you’re there to celebrate and support. In late July, an array of pink treats (pinkcovered strawberries, donuts and mini cupcakes are still front of mind every time we close our eyes), pink blooms and an array of wigs to try on could mean nothing other than the formal launch of the My Hair Cares campaign and ghd’s 2017 collaboration with the National Breast Cancer Foundation.

Hosted in Alexandria, ghd invited trade and beauty media to witness the launch of the pink blush collection. On hand to speak about the new pink-accented range of tools (a platinum iron, classic V styler, ghd air and paddle brush, all with blush pink tones), as well as the brand’s My Hair

Cares campaign starring ghd ambassador Pia Miller in a short hair wig, was ghd Australia and New Zealand Creative Director Richard Kavanagh, as well as ghd head of marketing Geraldine Van Der Merwe and Kelly Faulkner, who is battling breast cancer.

The campaign shows Pia in a new bob style, with an amazing wig fitted and styled by Richard. This wig has since been gifted to Kelly and was styled to complement her perfectly at the event. The campaign aims to show women at every stage of their fight with breast cancer that they can have inner confidence and to embrace their hair no matter the style. The campaign acknowledges the psychological impact losing one’s hair can have on those experiencing cancer treatments, and also includes tutorials for these women on INSTYLE 35

ONSTAGE

Stephanie Lee-Archer entry Carol Haddad entry

Crystal Ensabella entry

SUPERNOVA Awarding hairdressers for their skills in men’s hair, Avant Garde, creative colour and beyond, De Lorenzo supported and propelled the industry’s artistic talents.

DE LORENZO HAVE AWARDED the winners and runners up in their 2017 Novacolorist Competition, with a gold and two silver medallists being named within the four categories – Rookies, Men’s Avant Garde and Novacolor Creative.

Amongst this talented pool, Stephanie Lee-Archer of Bliss The Art of Hair was named as the ultimate Novacolorist Competition winner for 2017, also winning gold in the Novacolor Creative category and finishing runner up in the Avant Garde field.

The competition offered opportunity to hairdressers of varying skill levels, elevating the growing culture of Australian hairdressing. Winners received a $500 travel voucher and colourist’s tool pack from GLIDE hair tools and EVY Professionals Irons valued at $250. As the grand prize winner, Stephanie received a De Lorenzo certificate and trophy, a dedicated PR campaign and salon window artwork announcing her as the winner.

Congratulations to all the winners!

For more information visit delorenzo.com.au Stephanie Lee-Archer entry

Michelle Dowsett entry

NOVACOLOR ROOKIES WINNER: Alannah Baylis, Rogue Hair RUNNERS UP: Maddie Chappelow, Hairazor Creations Caitlyn Cameron, Fabrik

NOVACOLOR MEN’S WINNER: Andrea Kuypers, Fabrik RUNNERS UP: Erin Charles, Zarr Hair Michelle Dowsett, Peninsula Hair Studio

NOVACOLOR AVANT GARDE WINNER: Carol Haddad, Corcorz RUNNERS UP: Stephanie Lee-Archer, Bliss The Art of Hair Shannon Harding, Hills Hair Studio

NOVACOLOR CREATIVE WINNER: Stephanie Lee-Archer, Bliss The Art of Hair RUNNERS UP: Crystal Ensabella, Fabrik Susana Montero, La Unica Salon

Susana Montero entry

36 INSTYLE

OZDARE EDUCATION ‘17 blondpro

TM

Business Services

THE NEXT LEVEL

ONSTAGE

BELIEVE THE HYPE One of the Australian hair industry’s biggest events, hosted by Redken, is set to educate, enthral and, of course, inspire, this October.

TWO DAYS OF pure hair are set to descend on Melbourne from the evening of October 15 to 17 for the Redken Get Inspired event. Exceptional hair artists, leading business coaches, major trends, entertainment events, seminars and parties are all on the agenda, turning the Peninsula Docklands into a bona fide hair extravaganza.

The line-up is extensive, with major names in the hair industry and highly sought-after Redken Artists including Justin Pace, Dmitri Papas, John Pulitano, Vincent Nobile, Philip Barwick, Richard Kavanagh, Rachel Busby and Kristy Hodgson on board to teach styling, cut and colour as it pertains to the latest trends, tips and techniques.

Guest artists Lori Zabel from the US and Adam Browne from the UK, as well as Mana Dave, Tim Riwhi and Tony Elwin from New Zealand provide the international contingent.

Seminars will run the gamut of topics pertinent to your salon, including focuses on building your blonde business, super styling, mastering the new City Beats colour, and other techniques related to ambitious colour and design. Th roughout the days, super salons and hair groups will present looks to inspire you.

Over the two nights, the brand has something special planned, offering an opening show conducted by Oscar Oscar that perfectly fuses hair, education, entertainment and a party element. The next night takes that party element to another level, with a halfpipe party at Alumbra that requires guests to fittingly dress for the skate park all in the name of the unique theme.

The event is sure to invigorate salons creatively and provide an exciting two day getaway in one of Australia’s most dynamic cities.

With a line-up that’s well worth the trip and unmissable events, the Redken Get Inspired event is in bold on our calendars.

For more information visit redken.com.au

GROW HAIR 20% FASTER* REVOLUTIONARY NEW HAIRCARE SYSTEM FOR THICKER, LONGER, HEALTHIER HAIR FOR YOUR CLIENTS IN JUST 90 DAYS

For further information or to stock évolis call 02 9233 8975

evolisprofessional.com.au @evolisprofessional *20% faster hair growth was observed in users at 4 months. Double blinded placebo controlled study.

Department of Dermatological Science, The University of Tokushima, Japan (2007, Maeda et al)

INFEATURE

NATURAL Find

NATULIQUE is the product saviour for hairdressers faced with a difficult dilemma and clients seeking out the healthiest option.

A

nnie Habib’s story and quest to fi nd natural products is one that’s probably familiar to many hairdressers. Despite decades in the hairdressing industry, she developed severe allergies that forced her to fi nd a natural product that worked for her or quit the industry she loved forever. It sounds dramatic, but it’s a choice many hairdressers have had to make, and it was fi nding NATULIQUE that saved her career, and her ensuing passion for the brand that pushed her into distribution. As she tells it, NATULIQUE is the healthy choice for hairdressers and so coveted by clients they seek out her salon to utilise the brand.

“I’ve been hairdressing for 40 years, I started using alternative products and more natural ranges as soon as they became available 15 years ago,” Annie explained. “Each time a new brand came on the market I always tried them out to see what sort of results they produced, I’ve tried all the natural, organic and no ammonia brands out there, and I was introduced to NATULIQUE when it had just launched in Australia. It was just incredible, and so when I opened up my last salon three and a half years ago, I fi lled it with NATULIQUE.” That salon, Organic Hair Culture in Ashbury, New South Wales, is, by Annie’s own admission, off the beaten track, to the point where they don’t rely on walk-ins but expect clients to actively search for their salon in order to fi nd it. With NATULIQUE on board, and a natural mentality all around, clients actually do search, often googling solutions to natural hair salons and being led straight to the salon.

“People from all over Sydney travel to us, they Google organic hair salons and read our reviews, and then travel to the salon,” Annie said. “Our salon is pretty raw, everything’s been recycled, we only use low toxic paints, we have fi lters put in our taps so we don’t use excess water, we serve organic teas and dry fruit and nuts with our tea and coffee.”

“I like to use the least amount of chemicals possible for all reasons, because I’m a health conscious person, I don’t like to put all the toxins in my body and I don’t like to use them. Also, the NATULIQUE products work, which is even more amazing.”

In NATULIQUE’s four years in Australia, it has certainly won many fans in the industry. The product is in over 1000 salons nation-wide, and Annie claims that some salons have tripled their business within a year of coming on board. The reason lies in educated clients seeking out products that are better for their health and coming back for more once they witness the results.

The effect isn’t surprising, as the products continue to detox the 40 INSTYLE

hair and scalp with consistent use, consist of only Ammonia-free formulas and utilise 98.2 per cent naturally derived, certified organic ingredients.

“From a client perspective, that’s what they come for, they only come for NATULIQUE,” Annie said. “As much as we’re great stylists and have a good atmosphere in the salon, they come for NATULIQUE, to not get the toxic fumes, to not sting their scalp, to have fewer chemicals and ensure it’s safe for them when they’re pregnant. They research it and then come to us for the best service and the best product that they can get and they just keep on coming back because the results are that good.”

Beyond the clients, its Annie’s employees who are proud to use NATULIQUE, and some of them have faced similar health concerns that nearly forced them to end their hairdressing careers before they found the brand.

One such case happened to Krystal Lee Awad, who is the Organic Hair Culture Salon Manager. Krystal’s regular contact with chemicals after years in the hairdressing industry, caused her chronic respiratory issues that saw her rushed to hospital after collapsing at work. She then took over a year to recover from the chemicals that her body absorbed. Like many stylists in similar positions, Krystal’s career was saved by fi nding a natural alternative in NATULIQUE. NATULIQUE’s intimate, personalised approach to business is another drawcard. The brand offers superior customer service, quick delivery and tailored communication. They also host education seminars events every six to eight weeks, with colour and style experts travelling from all over the country to teach the latest techniques with the organic products.

With hero products such as the brand’s Hair Colour Treatment and Nourishing Hair Cream providing a real point of difference, the NATULIQUE offers products that style, nourish, care, colour and texturise. NATULIQUE has even caught the attention of the salon industry and high-profi le advocates such as Theresa Kerr (AKA Miranda Kerr’s mother), who lauds the organic product options.

Most importantly, the brand and its salons are client driven, watching their businesses catapult due to aware, health-savvy and eco-conscious clients who care enough about their health and the environment to fi nd the safest haircare option online.

From there, it’s a direct route to the salons that offer this natural solution – and if it’s what your clients want, catering to them is the only choice.

For more information visit natulique.com.au

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HAIR Joico Artistic Team

COLOR Denis de Souza

joicoaustralianz PHOTO Hama Sanders

*Against combing breakage on damaged hair vs. a non-conditioning shampoo

INFEATURE

PROMOTION Welcome the newest innovation in hair lengthening systems, courtesy of évolis® Professional.

H

air growth is a topic central to the haircare industry – constantly requested in salons, developed in labs and discussed in salon circles. évolis® Professional has formulated the newest solution available to hairdressers and clients, with the évolis® PROMOTE range, a three-step hair growth system that lengthens hair by 20 per cent.

The range is comprised of an Activator, Shampoo and Conditioner, with a Mask coming soon.

The targeted Activator serum offers a unique point of difference, transforming the texture, condition and quality of the hair while also adding extra length. The weightless formula increases hair length up to two extra inches.

Meanwhile, the Shampoo is 100 per cent Colour Safe and imbued with Baobab to instantly hydrate and shield the hair from heat damage, offering a preventative tool against breakage and split ends.

The Conditioner is not only developed to penetrate to the core of the hair, increasing strength and elasticity, but also designed to hydrate and fortify length, while the use of Baobab coats each strand so as to protect against heat styling and environmental damage.

Lastly, the Mask, an enticing new launch coming soon, acts as a luxury, at-home spa treatment to increase hair elasticity, prevent breakage and combat split ends. Again Baobab, the range’s hero ingredient, acts as the anchor element to improve manageability and enhance texture and shine.

The évolis® Professional range was developed by scientists focused on hair biology, with research into how the FGF5 protein impacts hair. Research concluded that too much of the protein can 42 INSTYLE

slow the hair growth rate and high concentrations in the follicle stop hair growing altogether, making the follicles rest and cause hair to fall out. The range has been specifically designed to block FGF5 in order to combat these effects.

The formulations utilise a blend of ten+ natural actives and antioxidants such as Sanguisorba officinalis, Rosa multiflora and Swertia chirata alongside the Baobab. Th is is a combination of natural ingredients that has been specifically harvested by évolis® for their power to stimulate hair growth.

The range is also made without parabens, sulphates, silicones, DEA and phthalates, is Colour Safe, Keratin Treatment Safe and Extension Safe and 100 per cent cruelty free. évolis® Professional and it’s new PROMOTE range is a regime backed by science but built with natural elements, and it’s one clients are lauding and loving as they switch to the new technology.

For more information visit evolisprofessional.com.au

INCONFERENCE

Culture CLASS Ozdare led from the front over three frenetic days dedicated to business strategy, entrepreneurship, wellness and culture, both within the brand and beyond, writes Shannon Gaitz.

T

here was one word at the core of every facet of the 2017 Ozdare Retreat – it was in many of the speakers’ major points, which reminded attendees that culture starts at the top, and if you haven’t designed a company culture to be proud of, you’re already losing. It was in the recreational activities and renowned Ozdare hospitality that saw salon owners and hairdressers network and become fast friends, or pick up on old relationships made at past retreats. It’s entrenched in the Ozdare DNA, from moment one of intense, business-focused days, to the last straggler finally leaving the ongoing party that was the night time events. For three days in Byron Bay with the Ozdare Retreat, culture was front and centre.

With guests arriving to the Byron at Byron resort, nestled deep in the rainforest for a unique level of relaxation you can’t find in many other places, the party was already starting. An arrival lunch, leisure activities and Welcome Drinks overlooking the luxurious hotel pool (with illuminated Ozdare letters providing something of a feature) created an excitable, frenetic atmosphere that spoke to the level of passion and comradery in the Ozdare family.

44 INSTYLE

Those new to the Australian company, which is led by brands such as KEVIN.MURPHY and ELEVEN Australia, and also distributes Ecoheads, Cezanne and Blondpro, were offered a taste of what’s to come, emboldened by the scores of salons only too happy to come back to re-experience luxury, education, networking and relaxation all packed into just three days.

As the first speaker bright and early on Sunday, Google Creative Director Tara McKenty summed up that culture immediately – and explained why it’s so vital to attracting talent, retaining staff, ensuring innovation and propelling creativity. These points are all true for your salon and any haircare business, and the example was palpable in that very room.

Tara explained the significance of being the architect of your own culture and how important it is to actively plan that culture rather than letting it grow organically. She shared insights from Google and its incomparable success, where employees are encouraged to spend 20 per cent of their time pursuing passion projects and filling realistic gaps in the market that interest them. Also at Google, surprisingly, pranks are commonplace – an example of the fun workplace that makes the organisation so attractive. “Is your workplace fun?” she asked, adding that

INCONFERENCE level of experience on stage ensured many key insights attendees could immediately take back to the salon – including ideas such as creating a tribe or family mentality, living your culture so that it becomes intuitive and that happiness and satisfaction in the workplace can be contagious. The panel also spoke about client care and recruitment as it has pertained to them in their successful careers in fashion, beauty and design.

Con returned to the stage to round out the day of speakers, focusing on the new age of digital, but giving it a particular salon focus. He spoke about how today’s consumer is anxious and overly-energised, due to always being switched on and tapped into the online world. He advised that salons could capitalise on this by

reframing their business to focus on wellness, and how a salon service can be a necessary moment of recovery in a world of noise and incessant notifications. He stressed the importance of filtering out unwanted focuses and preventing your clients from feeling overwhelmed in the salon with a minimalist approach to audio, graphics and design. He also suggested offering specific wellness packages that complement your clients’ lifestyles.

Bookending the day was Ozdare CEO Carlo Gattuso and KEVIN.MURPHY CoFounder Peter McDonald, who shared their business insights from within the family.

The idea of failing forward, of taking these insights and making conscious changes in your salon and the significance of education and communication in salon

“The Ozdare Retreat gave an incredible insight into team culture and creating the ultimate customer experience from likeminded brands and leaders in their field” ROB GATTUSO.

celebrating birthdays and encouraging office frivolity increases job satisfaction and general happiness. Other key elements to positive workplace culture include diversity, inclusivity, variety and the environment you create for your business.

Key tips included helping your employees to view work and life together, rather than in opposition with each other, the positive notion of offering benefits over compensation and how vital transparency is in your company.

The mid-morning session was a panel discussion, compered by the day’s MC Con Frantzeskos (Future Laboratory) and including perspectives from a range of industries, including Amanda Smith (Head of People and Culture, Lululemon), Marita Burke (Creative Director, Mecca) and Rodney Eggleston (Co-Founder, March Studio). The variety of perspectives and INSTYLE 45

INCONFERENCE inspired attendees to take these messages from ideas to practical salon changes.

It was then on the bus and out of the rainforest for a very special dinner that felt more like a massive family reunion than a corporate event. Set at luxury Byron Bay restaurant Th ree Blue Ducks, attendees enjoyed a decadent three-course meal in a rustic setting, often utilised as a go-to wedding venue. Attendees were entertained by an excellent four-piece band that, by the end of the night, had almost every participant pulled onto the dance floor for a marathon dance session attendees didn’t want to leave.

The fi nal day was dedicated to entrepreneurship, in a seminar delivered by Eyal Halamish of the School of Life. Th is interactive workshop had attendees thinking creatively to solve every day frustrations and pitching their own ideas built from their own daily necessities. Key theoretical ideas included the importance of self-knowledge, and an activity was used for participants to identify their own strengths and dangers, the need to take small calculated risks, and the encouragement to take that fi rst step, learn from it and then try it all again. Attendees were tasked with writing down a personal and professional vow, based on what they had learned about business and themselves, which they could utilise and grow from in their lives back home.

“The Ozdare Retreat gave an incredible insight into team culture and creating the ultimate customer experience from likeminded brands and leaders in their field,” said Ozdare Brand Director Rob Gattuso. “It was great to see our clients network, engage in the business offering and have fun with our team. The weekend was fluid, impactful and we look forward to another great retreat in 2018.”

Many attendees chose to stay on in Byron Bay and spend a few more days in nature to recharge before going back to the salon to evoke real change. No matter when they headed home, attendees left the magic region refreshed, inspired and motivated to elevate their business, with entrepreneurship, innovation and culture front of mind and the fi rst facets of the salon to rebuild and work on. They also left with renewed connections, new friends and a reminder that the Ozdare family is more than just a business, it’s a company that goes above and beyond to bond salons together, ensure they never stagnate and keep them propelling forward.

When it comes to culture, they lead by example.

See you in 2018.

For more information visit ozdare.com

46 INSTYLE

lifestyling

hair for every lifestyle

To stock the new milk_shake lifestyling range or find out more, please contact your local distributor below; ÂŽ

QLD + NSW: Conceptual Brands 1300 110 032 VIC: K Two & Co 0409 596 771Â S.A + NT: Hair Beauty Co-Op 1800 635 545 TAS: AJHS 0409 014 070 W.A: Ultimate Salon Supplies 08 9204 2200 *Not all products currently available in all states

INCONFERENCE

Hair’s

FARE

The annual pilgrimage of leading suppliers to the RACV Royal Pines, united over a surge in ‘buying up big’ is off the back of another year of growth and new opportunities for the Hairhouse Warehouse group at their annual House of Hair conference, writes Cameron Pine.

I

f you’re wondering why the Hairhouse Warehouse Conference is such a main event, these significant stats might explain it. Hairhouse Warehouse is comprised of 145 salons, roughly equating to a business in excess of 300 million and a family culture that’s very unique in the world of franchising. Business with single suppliers that in one single day reach in excess of $300,000 in orders and you have a significant portion of hair buying power.

Debbie and Peter Galirhir

48 INSTYLE

2017 marked a very special 25th anniversary for the brand – half a century since Tony and Joseph Lattouff opened their first discount store in Knox city. Statistics show that franchisees stay in a franchise system for an average of 6 years but not for the Hairhouse Warehouse group. “We have franchisees in the room who have been with us for over 10, 15 and 20 years – this equates to 59 stores or almost 40 per cent of the entire Hairhouse Warehouse business,” said Joseph Lattouf.

It was a dream born from the realization that customers were going elsewhere for their haircare products.

There were no sophisticated radio, television or media campaigns back then – just a relentless passion for delivering the best customer service and the most value for money deals in the marketplace. Some of the original team members that first started at Knox city are still part of the Hairhouse Warehouse family today.

Tony Lattouf this year took guests on a tour of memory lane of 25 years of persistence and a culture like no other. They would push the limits, stay open longer than they were supposed to in shopping centres and do whatever they could to get ahead. It was the late 90s early 2000s when more stores started to appear at Airport West, Fountain Gate and Highpoint with the franchise business officially starting in 1998.

As with every conference as much as its about boosting morale of each franchise team, instilling new ideas and inspiration into the store experience and buying up big, it was just as much about arming franchisees with fool proof ways to engage clients across social media and in-store. For a group that started with

INCONFERENCE

Salon of the Year: Rockhampton

HOUSE OF HAIR AWARD WINNERS: MOST IMPROVED STORE OF THE YEAR Epping (Sarah Bakir) BODY PIERCING STORE OF THE YEAR Werribee (Gerhard Herzig & Duane Merchant) LOCAL AREA MARKETING OF THE YEAR Doncaster (Nic Nayef Group) MANAGER OF THE YEAR Louise Blundstone (Knox City) & Melissa Pascoe (Rockhampton) SALON OF THE YEAR Rockhampton (Dee & Lucas Bryant) FRANCHISEE OF THE YEAR (1-2 SITE) Sarah Bakir FRANCHISE OF THE YEAR (MULTI SITES) Nic Nayef HALL OF FAME Debbie & Peter Gallirhir

handwritten signs and heavily discounted retailing it is now more about elevating the brand experience in everything they do. This year also saw the re-launch of the brand’s own make product range and a stronger push towards education – driving the capabilities of each of the stylists in salons.

“We know that video is one of the most engaging pieces of content we can have and for the first time ever we are introducing the House of Hair Colour Festival Competition for stylists,” said Training and Education Manager Jason Panda “We are also re-instating our brand promise – every client will receive a professional consultation, great customer experience and value,” Jason said. It’s this brand promise and transparency with

Franchise of the Year: Nic Nayef

clients that continue to develop strong relationships with both suppliers and customers.

Customers now have access to a Style Society program that enhances the brand’s digital experience. In 2018 the group plans to double memberships and drive more customers to salons from the online brand experience.

Rather than look to a brand or a celebrity status backed hair show this year the five Hairhouse Warehouse Artistic Team inductees worked on a high energy hair show – mentored by a man who need’s no introduction, Uros MIkic from Kinky Curly Straight.

Testament to the Hairhouse Warehouse philosophy of keeping things fresh and fast-moving, Managing Director Emad Nayef was pretty straight up in saying he feels hair shows alone are boring, “Hair shows and cutting on stage for an hour is boring so I hired the best dancers in the country – they’re our hair models,” Emad said.

“How amazing was that show? We’ve had some big names up here but we have proved that doing our own show and using our talented stylists is the best direction forward for us,” he said.

Passion has become more of a priority than store growth for the group it seems, rather than just growing by numbers in the last few years we have seen the group grow as a team, grow in spirit and grow as one hair salon and retail family.

“The passion and love for the brand of the owners filters down to the team – store managers, hair and beauty advisors, hairdressers and body piercers – there’s an impact created with every single customer that walks through the Hairhouse Warehouse doors,” Joseph said.

Keeping their eye on the prize the group understand that to remain number one you need a strong management team and building on Tony and Joseph’s legacy; Emad Nayef and Gavin Nixon are poised to further grow the brand as a bigger international group with more and more brands in the future.

It’s this adding of services and strategies that will continue to propel the brand’s growth. For example, one successful salon that added body piercing to there service menu is taking home more than $7,500 in body piercing sales in a week alone. They are investing 100 per cent – not playing around on the side. They have a dedicated room, research on the next trends and an expanded range of jewellery. They achieved an impressive 42 per cent growth. It’s examples like this across all aspects of the business that Hairhouse Warehouse are continuing to instill in their company culture.

INSTYLE 49

The Whitby New York

LOVE AT FIRST TOUCH DISCOVER THE NEW KERASILK CONTROL DE-FRIZZ SERVICE:

SMOOTH AND SILKY HAIR IN JUST ONE HOUR Expand Kerasilk Control Services Increase service frequency and attract new clients Boost your retail business with complementing home care

Contact your Goldwell Sales Executive today to find out more

www.goldwell.com/kerasilk

LUXURY

LIKE SILK L Luxury salons can’t exist without creating hair that’s high-quality and, in true sumptuous style, silky and smooth. Enter Goldwell’s new Kerasilk Control De-Frizz service – your ticket to luxury hair, and with it, a luxury salon.

uxury is in the eye of the beholder – to your client, it may mean a high-end salon design aesthetic, or the tea they’re offered upon arrival. It almost certainly centres on the products you utilise and services you provide, so it’s your job as the hairdresser to offer luxury in its every iteration. Pivotal to this search for luxe is simply how the client feels, and how their hair looks as they walk out of the salon.

No matter how many additives and luxury details you include, the

LOVE AT FIRST TOUCH DISCOVER THE NEW KERASILK CONTROL DE-FRIZZ SERVICE:

SMOOTH AND SILKY HAIR IN JUST ONE HOUR

LUXURY

simple aspect of the service quality always reigns supreme. If the hair isn’t luxury at the service’s end – nothing can be.

Th is is why short, efficient services that focus on hair texture are so coveted, and Goldwell’s latest addition to the renowned Kerailk Control Line, the Kerasilk Control De-Frizz Service, tops the list.

The service controls frizz and enhances the hair’s natural shape in an hour-long service, with all-new retail products included to extend the treatment.

The service harnesses the brand’s exclusive and successful KeraShape Technology, which is comprised of a thermally-active formulation that deeply penetrates the hair, creates new keratin bonds and smooths the hair surface. It is posed as a long-lasting solution to unruly and frizzy hair, transforming it into the ultimate symbol of textural luxury – silk. The benefits of tamed frizz, beautified shape and increased manageability can extend for up to four to six weeks, and the quick service time makes it an ideal lunch-time treatment for clients.

The treatment modifies the successful Kerashape technology, developing it to have a lower amount of Glyoxylic Acid, which creates lower amounts of bonds, ensuring frizz reduction and increased manageability. Additional special care ingredients

improve the texture and feel of the hair.

The salon exclusive Kerasilk Control De-Frizz Service treatment is in a condensed time frame from the Kerasilk Control treatment, and builds upon a rapidly-expanding range of retail products. The new complementary products in the Kerasilk arsenal include the Kerasilk Control De-Frizz Primer, which prepares hair for easy styling, heat styling and blow-drying to prolong the in-salon service, and the Kerailk Control Humidity Barrier Spray, which shields the hair from natural factors such as humidity to block frizz and add a shiny, weightless fi nish.

“Many of my clients struggle with unruly, frizzy hair, which keeps them from loving it,” revealed Goldwell international artist Lisa Whiteman. “Now I can help every woman fall in love with the smooth touch of her hair.”

When your clients leave your salon, it will be the extra time at the basin, the pristine surroundings, the smile at the door and every other detail salons work hard to add and offer in the name of luxury that they’ll remember and pass on – however, a luxury salon can’t exist without hair that delivers and is silky soft to the touch. Ensure you’re offering luxe where it really matters.

For more information visit goldwell.com.au

Contact your Goldwell Sales Executive today to find out more

www.goldwell.com/kerasilk

INDESIGN

THE WHITBY Once akin to Firmdale hotels’ latest frontier of finesse and first class finishes you’ll never find a hotel quite so stylish in such an iconic location.

The Whitby in New York’s Midtown is in a new lane of luxury, writes Cameron Pine.

L

uxury hotels that stand the test of time in some of the world’s most iconic locations take more than just a smattering of nice fittings and finishes – a sense of purpose, a touch of tenacity and grand-scale design is just part of what makes the new Whitby a whopping success.

Again as with the Firmdale legacy there’s a distinctly British feel throughout the hotel yet with New York style proportions – large and spacious rooms (some with terraces), Kit Kemp has created a melting pot of textural warmth and variation, all under the common theme of depth, dimension and a carefree spirit.

Firmdale hotels always feel like an extension to your home or a luxurious B'n'B – it’s hard to believe there are 86 rooms spread over 16 levels and even harder to realise that the heart of 5th avenue is just metres away.

My grand scale room had a lovely roof terrace, truly a rarity in the overcrowded metropolis of midtown or indeed most parts of town, with earthy patio furniture where meals can be taken high above 58th Street and the sun shines in. And then there's the food - a consistently high quality across all Firmdale hotels – and the breakfast is to die for. No overhyped menus or tricked up sweets, just good fresh produce in endless proportions – an ‘omelette station’ and the freshest fruits and berries you’ll ever taste, luxury is definitely in the small things.

A big departure from its Crosby street counterpart in many ways but still familiar in all the right ways – it’s mostly the locales that are so different – shopping, bars, nightlife in Soho and a mix of village meets 5th Avenue while Midtown commonly play host to the business travellers and tourists. Both agree that the needs of travellers are somewhat universal no matter the purpose.

The Whitby understands that good design is one that meets the needs of its guests no matter the reason; shop, work or sightsee – 56 INSTYLE

everything is at the doorstep and there’s plenty of space in every room to bring back either bags or guests, whichever comes first.

The Museum of Modern Art, Bergdorf Goodman, the Empire State Building and Gucci – it’s all just down the road. Design and style is one thing but the service to back it up – that lies in the people and Firmdale employ the happiest, most diverse staff you’ll see in any hotel. The personal touches to go with the personalised finishes adequately complete the picture.

Like in all Firmdale hotels, The Whitby 's aesthetic is something that can’t be imitated. Nothing comes close to Tim and Kit Kemp’s Crosby Street Hotel in Soho, eight hotels in London, London serviced Apartments – One Denman Place, and there’s even an island retreat in Barbados.

As Kit Kemp told Wish magazine, “I think they need something like this in Midtown. While we’ve been building this place I have wanted to stay in this part of New York and when I looked at places nearby like the Sherry-Netherland, the St Regis and the Peninsula, I thought they were all kind of geriatric.”

There’s no doubt Kit has a unique and individual way of arranging spaces with a colourful and carefree spirit, “With each design there is an enormous amount of detail, probably more detail than in most hotels,” she said.

The hotels feel boutique but with a unique level of boldness that lets the outside in – no dark and cavernous hotel rooms – each room has an extraordinary amount of light from outside with floor-to-ceiling glass windows. It’s not rocket science but something that in the world of hotels, it’s these little advances that are often missed out. Full marble bathrooms, fabric walls and design detail that is noticeably of a high quality, guests can expect consistency whether they are staying downtown at Crosby street or Uptown at The Whitby – or why not try both with one bill and the pleasure of having the hotels transport your luggage if you wish to split your stay. I certainly would have, but perhaps wasn’t quite quick enough – there’s a reason these hotels are in such high demand.

Above the massive Whitby bar hangs a striking collection of 52 baskets – curated in reverence to the craftsmanship of basket weaving and each is tagged with its origin of a time and place in its life in the UK. There are private event spaces, the Drawing Room, an outdoor terrace – a staple in all Firmdale hotels. Each space has unique elements sourced from all over the world. I’m told some of the lighting even comes from as far as Australia – different accents and assembled on-site to be quintessentially ‘Firmdale-ified.’

Rik Rak amenities are everywhere you go – adding to a bathroom experience consistently of top quality. There’s ‘a man in the clock’ on in the lobby to draw the eye for guests checking in or meeting – the ‘man’ continually draws in the time every minute inside Maarten Baas’s ‘Real

Time’ grandfather clock, specially made in conjunction with Carpenters Workshop Gallery. There are 40 handcrafted porcelain decals by Martha Freud that fill an entire wall in the Orangery – each hand-etched with a different New York landmark of a New York building or bridge. It really does feel like a home and not a hotel, filled with hundreds of stories and genres. It’s little wonder Kit Kemp’s favourite part in the design process is the finishing touches or what she likes to call, “the final tinkering” and perfecting to get it just right for guests to experience and the staff to run like every other property – unified but unique.

The Whitby – rolls off the tongue and there’s no reason why it won’t become just as much a part of the Midtown museum - like stature of a high-end retail boutique and carve a further dent on the metropolitan hotel industry. www.firmdalehotels.com

INSTYLE 57

INFEATURE

COASTAL Luxe In 1987 Christopher Skase had a vision to build Australia’s most luxurious resort – an achievement realised by more than two hectares of land along Tropical North Queensland’s Four Mile Beach. A renovation in 2017 has returned this jewel to it’s former glory.

I

t’s not often the old gets re-imagined while retaining its grandiose heritage. Imagine a five-day long opening party and a cool budget of $1 million and you’ve got the picture how this mega-resort was born into the Australian tourism landscape. Rooms with direct pool access, an international golf course, a paradise for people of all ages and all walks of life.

It’s a scale of hospitality you just don’t see anymore.

You know that if you keep something long enough it always comes back in fashion, right? And that it has, weaving throughout this re-imagined beauty we are taken on a journey of pastel – mixed with white and deeper textural variation added through fabrics and patterns – a lot more embellished than the block colours to you’d see in the 80s but with a heritage that’s hard to forget.

The trick to good design is that even decades later, you don’t need to do much to bring it back to life. Spend more now, spend less later – although the cool $40 million sunk into this property’s renovation is visible at every turn.

The original property had a lot of interior design input from Christopher Skase’s wife Pixie – many of their properties becoming famous for her signature ‘duck egg blue’. Their fall from grace quickly realised when they escaped to Spain to dodge unpaid creditors. They say magnificence has genius power and with genius comes risk – an ill-fate many iconic heroes of our time encounter.

A one of it’s kind for the location, it’s the only resort in Port Douglas with absolute beachfront, the vision of Fugitive Christopher Skase still affords the location as one of largest and the most luxurious destinations in Australia.

It also boasts the largest pools in Australia at a five-star resort – two hectares of sparkling saltwater lagoon pools and being spoilt for choice of what pool to lay by or whether to book a cabana for the day is a common problem. The lagoon edge rooms make the choice easier with direct access to the lagoon pool from your own private balcony.

A whopping 295 rooms and suites as well as 100 two and three-bedroom villas line the grounds. “You won’t see a resort in Australia built to this size, not anymore,” said Sheraton Sales and Marketing Manager, Nathan Gadd.

To ensure a consistent level of service and experience for each guest, the Sheraton appoints a Guest Experience Manager to every guest's profile.

“The role of the Guest Experience Manager is according to the Sheraton essential to customer service and handling customer complaints. Although online surveys and attention to complaints after the fact are important, there is little better than the opportunity for the hotel to handle guests’ issues on the spot and face-to-face,” Nathan said.

“We celebrate this commitment to excellence through the newly-launched customer service campaign, ‘Go Beyond’, that highlights our commitment to providing exceptional service to our guests, great culture for our associates and return for owners.

58 INSTYLE

But despite all this luxury, the smorgasboard of seafood at Feast buffet and the acclaimed menu at Harrisons restaurant – my learning while staying at the resort proved that luxury continues to lie in the small things – the personal gestures that lead to a more professional and memorable experience, not grand-scale ideals and imitations.

“It’s what keeps guests coming back that truly defines luxury,” Nathan said. There’s one particular regular guest at the Sheraton Port Douglas who stays an avergae of 17 nights a year in house each stay and spends the majority of his time fishing nearby. During a recent visit his ‘catch of the day’ was featured on the front of local newspaper, The Gazette. This guest was sharing this achievement with the Sheraton Guest Experience Manager who contacted the paper to get a copy of the photograph which he then had framed and ready in the guest's room prior to him returning the next day. This is just one example of a ‘Go Beyond’ story that underlines the one-onone service at the Sheraton Port Douglas.

Being open to an individual experience is as much about the state of mind as it is about the environment – two areas the Sheraton has invested time into.

So whether you enjoy being active or lying by the pool in a private cabana, you’ll find just the right amount of luxury at this slice of coastal calm meets class-leading quality. www.sheraton.com

NEURO LIQUID

INTELLIGENT STYLING THE NEWLY LAUNCHED NEURO LIQUID COLLECTION IS A HIGH-TECH ANSWER TO THE DAMAGES OF HEAT STYLING. SCIENTIFICALLY PROVEN TO PROTECT THE HAIR.

W

ith increased technology and innovation, hair tools, hair styling and hairdressing in general is becoming more intelligent, so wouldn’t it make sense to develop a hair care regime that recognises this and encapsulates that in its very essence? This is the case with Neuro Liquid, a luxury, scientificallyproven collection of products, which uses advanced HeatCTRL™ technology to revolutionise heat styling as we know it.

Neuro Liquid is a complete collection of performanceengineered products that are formulated to withstand the heat and protect the hair during heat styling. This brand is conscious of the fact that high-tech heat styling is a core component of modern hairdressing, and is providing professionals with the tools, and their customers with the home maintenance program, that will protect the hair from becoming dry, frizzy, unmanageable and prone to breakage due to heat.

Starting with the care regime, Neuro Liquid offers a HeatCTRL™ Shampoo, Conditioner and Treatment to increase the hair’s health and condition. The products are colour safe and reparative, and offer an ideal foundation for using thermal tools. They protect the cuticle of the hair and reduce friction during styling, also reducing the rate of heat transfer during styling to leave hair softer and more manageable. They provide exceptional repair for hair that has been compromised by heat, and restore moisture, condition and shine.

A four-product selection of daily stylers complements this hair care regimen, offering a HeatCTRL™ Blowout Primer, Volume Foam, Iron Hairspray and Style Spray to block humidity, add volume to the hair and, of course, provide high-tech protection in stages of styling and finishing. The tools work to control the blowdry, deliver glossy shine, add lift and fullness to the hair during styling, define curls and waves, block out frizz, ensure long-lasting hold and, ultimately, provide a smooth, healthy finish.

In this day and age, you’re allowed to expect your products and tools to work smarter and harder in aiding you with styling, and put hair health at the very top of the priority list. The Neuro Liquid collection is a pioneer in the advanced heat styling sector, letting you style with ease and ensuring quality results every time.

For more information visit www.paulmitchellaus.com.au or call 1300 365 350

INSTYLE 59

INFEATURE

NEW CHI

Luxury is about reinvention and discovering new ways of evoking emotion while reaching creative realms that both surprise and delight.

This is one foray Gucci has nailed - we take a looking at the new world of the latest style steal, writes Cameron Pine.

I

remember the infamous ‘G’ and as a child in the 90s I was nearing the years where fashion started to mean something more than just serving a purpose, it was about a feeling, an emblematic quality or emotion. It first started with a pair of very 90s sunglasses I remember my mum wearing and then on came the 90s tees that looked more like a country flag than a luxury label – but they created awareness. It was a big, bold, mysterious brand but one that was immediately synonymous with luxury. At the time we didn’t really know what luxury was about and it certainly wasn't in the t-shirts that began to go mainstream – little did we know the brand would become a fashion empire beyond the recognition of handbags and accessories into a fully embellished his and hers designer label that transcends seasons.

“We have changed Gucci in recent months, taking the kind of risks you usually don’t see in this industry with a brand," said CEO and President of the brand, Marco Bizzarri in an interview with the Financial Times.

Indeed, since taking the helm at Gucci — which accounts for the majority of (more than 60 per cent of parent company Kering’s operating profit) the company has posted consecutive increases in sales growth and in June reporting quarterly sales to just over 1 billion euros in the second quarter of this year – its highest rate of organic sales growth in five years, beating market expectations by 7 per cent. So that’s enough with the numbers. But how do you achieve growth like this?

This performance is particularly impressive against the commonly slowing growth in the personal luxury goods market — which is expected to be flat this year — and means that Gucci is not just performing well against the wider market but also taking market share from its competitors, one of its long-term aims Bizzarri set out to achieve when he took over the declining company’s operations less than two years ago.

The same goes for hairdressing, the market isn’t flat for everyone. Those that are growing and those that are standing out 60 INSTYLE

perhaps are taking a leaf out of Gucci’s books. Be daring and be different – it’s not something we haven’t heard before. But how do you turn creativity into dollars? The first step is to widen your market and widen your appeal – using creativity as your muse.

But Gucci’s meteoric turnaround cannot be attributed to any one factor, says Bizzarri, noting the combined effort of all of the company’s teams in implementing the new strategy he first outlined in January 2015, aiming to build the ‘buzz’ of the brand’s new creative efforts into long-term brand desire and engagement, reduce inventory levels and upgrade the consumer experience. Not only does this prove a commitment beyond seasonal trends but that a true turnaround takes time – up to two years or for many brands the complete development lifecycle of one product alone.

“We learn a lot from our wholesale partners because when you are there you need to fight with other competitors, and learn how to be better than them.”

In order to spur such a revolution, Bizzarri’s first step was to appoint a new Creative Director. He chose Alessandro Michele, a designer relatively unknown to the fashion world, but who had worked behind the scenes at Gucci for 12 years, mostly on accessories.

But at the end of the day, it all comes down to product — especially considering six out of seven of the company’s best-selling accessories were created by Michele — including its Ace sneakers and Princetown fur-lined leather shoes, as well as the GG Marmont and Dionysus bags. Love them or hate them – they worked and they continued to blur the lines of sexuality in fashion.

Bizarri also told Wish magazine on a recent visit to Sydney that, “My god I was really crazy. When I see what we did in the first six months and how many changes we made that was totally crazy,” Bizzarri said.

“I put in danger and at total risk my career. I chose Alessandro when I could have chosen the most talked-about designers in the world that were more than happy to come to Gucci – because well Gucci is Gucci,” he said.

Admitting it was the first and best choice he made, but by far the riskiest, now it’s almost irrelevant – the company has a much more bold statement one that has paid off – Bizzari is testament to the importance of trusting your instincts.

On the design front, Michele did things differently right from the get go – a strategy that some saw as putting a well known brand at risk, but the menswear collection he put to work down the runway in January 2015, was just five days after taking over the top job and people couldn’t understand what was going on – he followed up with women’s a month later and the fashion world was immediately divided. Gender lines were blurred, everything was over-accessorised, overembellished and over the top. If you can stand out for the right reasons the hard work is done.. The cruise collection that was launched in June in New York was cited as one of the real turning points.

“The cruise collection gave the chance to Alessandro to give full representation of his thinking in terms of aesthetic because

he has both men and women on the catwalk and the collection in its entirety.

Once people saw the full picture of where he was going it was like, bang,” Bizzarri told Wish.

Timing also has a lot to do with when you disrupt your brand, off the back of declining operating and brand belief it also wasn’t a great climate and things are tough people are often more afraid to take further risk and make mistakes. It’s often the last time creative thinking comes in to play, but where it is needed the most.

“We were doing what everyone else was doing – there was no soul and uniqueness.

That’s exactly what you cannot do in an industry like ours,” he said. Fashion is an intricate beast (every fashion designer knows this) - similar to hairdresseing, built on creativity and the risk of invention – a risk and audacity not many people are willing to take while they are hell beat on running a business and getting the finances out of the doldrums.

For Bizzarri, while aesthetic is one thing, personality and company culture

“We learn a lot from our wholesale partners because when you are there you need to fight with other competitors, and learn how to be better than them.”

MARCO BIZZARRI

are as equally as important, something we are constantly reminded about from leading business coaches and anyone who wants to put their two cents worth in a nod to success.

What Bizzarri saw in Michele was someone very respectful and very humble at taking care of people – that’s what he wanted to bring to the Gucci brand.

Traditionally there is a six month lag between the traditional fashion show model and the items appearing in stores - and with a shift in overall aesthetic as seismic as the journey with Gucci, it called for a complete re-education of staff globally in preparation to ultimately get them to be able to sell Michelle’s vision.

Unsurprisingly though the original team stayed relatively the same with really just the merchandising director leaving – of the 11,000 people that make up the Gucci brand only a few drifted away – “These are not the type of people that allow you to be a 4 billion business,” Bizzari said.

The fresh, embellished and far more dreamy new brand extends from every corner of the brand, from accessories to apparel. Even the new look stores are buzzing with a contagious energy – not held back by a price tag and a label – there’s a new spirit that underlines the brand and as a result a host of new aspirational customers.

Walking into the new look store at Pacific Fair on the Gold Coast was testament to this – confirmation that taking risks in order to build a business beyond the $4 billion mark is about building a true consumer facing brand, and it has taken its culture further than anticipated. Filled with three distinct generations – this store was, in every part reflective of the new Gucci. More colourful and somewhat accessible but still aspirational – that’s the sweet spot.

Some product categories for the brand are experiencing triple digit growth and the question remains, can they maintain this growth and where to next? As most luxury brand purveyors will tell you – in order to maintain desirability you simply cannot discoun, but expanding your customer base will certainly do the job.

The diversity of people buying luxury now compared to 10 years ago has definitely changed and the willingness to make sacrifices for it are far, wide and in some cases wacky.

Ultimately the end success of a brand is the marriage of art and commerce. The take aways? Bring as much emotion as you can to a brand and foster a culture of compassion and creativity. Above all – invest in creative people who make you stand out. Use creativity and customers will come.

INSTYLE 61

INLUXURY

LUXURY

LEAD

Once upon a time the words opulence, elegance and grandeur were associated with luxury, but are these notions of extravagance passe and is luxury instead found in extra time, space and mental clarity?

W

e chat with leaders of luxury brands to get their insight on what luxury means for them and their clients and how they are making sure their clients are feeling the love.

LUKE REYNOLDS, Luke Reynolds Hair Salon JEAN-CLAUDE BIVER, TAG Heuer CEO MARIA BRIGANTI, Environments Design Director, Urbanite (Frost* Collective) ANTHONY NADER, RAW Salon In your opinion, what is the modern consumer’s idea of luxury A) as it pertains to daily living?

JCB: Today more than ever it is authenticity, simplicity, space and time which has become so rare.

MB: The modern middle-class consumer perceives luxury as an exclusive, expensive good or service, however, true luxury is being able to spend quality time with family, eat healthy food and live in a clean and unpolluted environment. Luxury is relative to what you don’t have.

62 INSTYLE

Loftus Lane

Loftus Lane

RAW Salon

INLUXURY

AN: Luxury is contemporary, minimal and clean which often is hard to fi nd in a hairdressing salon space. We have always focused on creating a place for clients to come in and relax with minimum clutter which allows for clarity.

B) as it relates to your industry’s service environment?

MB: Luxury in our customers' minds is having problems solved to create successful and fulfi lling environments, working relationships and interactions.

A luxurious space for us has an abundance of light, uses tactile and natural materials, is spacious with soaring ceilings in some areas and is dark, quiet and intimate in other areas.

AN: First impressions are always key when entering any salon or store. You need a relaxed vibe rather than staff running around in chaos and having a receptionist that owns the desk and knows how to welcome clients is vital for business, especially the fi rst timers.

How has your industry’s translation of luxury evolved over the past decade?

LR: The expectation of having more to offer for the same service with more added bells RAW Salon

and whistles that emulate luxury as well as having a point of difference.

JCB: We have seen the development of more accessible luxury on one side and on the other the inaccessible and extreme luxury.

What are key touch points and service elements executed on behalf of your business/brand to ensure a luxury experience?

LR: An eye for detail from start to fi nish. Providing small touches that evoke the feeling of care and detail ensuring high-quality service. We offer an extensive beverage list with French champagne, boutique wines and beer, and high-end products and services.

AN: Among many things including a great fit out, we have fully-flat Takara Belmont wash basins, a relaxation pod room that is totally soundproof and a built in gas fi re in which is always a talking point.

To you, what is the antithesis of a luxury experience?

LR: Bad environment, bad service and lack of knowledge and experience.

MB: Not having the freedom of choice. Not being able to choose what I eat, when I eat and not being able to share that experience with friends and family is core to my personal luxury.

List three brands that you feel perfect the luxury retail experience.

LR: Mr Porter, Gucci and Mercedes Benz.

Where Italian Carrara marble, iconic views and/or architect-driven conceptual fit outs aren’t part of the budget, how can business owners/ merchants create a luxury experience for their consumer?

JCB: Loro Piana as a fashion brand, Ferrari as a car experience and Chateau d’Yquem for wine.

LR: By having a neat tidy and wellfunctioning space that is comfortable to be in and making sure they offer a flawless quality service.

MB: Being able to do our jobs and look after our employees, the environment and our customers equally.

JCB: Today more than ever you don’t need iconic views, you need authenticity, originality, exclusivity and space which can be found anywhere you create it.

AN: You can create a luxe space by spacing out your chairs, it looks good and also gives your clients privacy rather than jamming chairs together to pull in a few extra bucks. The devil is in the details and doesn’t necessarily mean spending money.

What does the future of luxury look like to your industry?

AN: It has to start from training our apprentices who are our industries future.

Employers need and have to keep on training and nurturing the young and give them someone to look up to. If we all work together we can lift the standard of this wonderful industry. When we deliver bad service or quality we only go one hundred steps backwards.

Defi ne, redefi ne and implement what luxury means for your customer.

INSTYLE 63

INFEATURE

THE FIRST Saint

It makes sense for one of Sydney’s top aesthetic physicians to be at home in one of the Eastern Suburbs’ most exclusive addresses – a dreamy freestanding home in Double Bay, writes Cameron Pine.

F

eeling more like you are entering a stylish home for the day, rather than a clinic – it was exactly the feeling Dr Joseph Hkeik set out to evoke when building his new abode for all things beautiful – a site that he was eyeing off for almost as long as 10 years ago when he fi rst opened his Darlinghurst clinic.

Personalised artwork in every room and premium fi nishes everywhere you turn, no expense was spared in creating a space that is truly unique in an increasingly crowded industry. A cluster of books, eye-catching artefacts and artwork that transcends multiple continents – it’s a feast for the eyes and respite for the soul. On approach it’s easy to think for a second you may have the wrong address – conjuring up images of a resident coming out and telling you to get off his private garden. Hamptons, meets West Village, meets wellness retreat. It’s a very unlikely combination, right?

In 1999 Hkeik opened his fi rst practice in Paramatta and quickly developed a reputation for injectables and some of the best skin treatments on the market, ironically clientele came from far and wide – many from the lucrative Eastern Suburbs, so it made sense that Joseph opened a clinic there. East meets west – influences prevalent not just in the clinic’s flawless design, but in the personal touches Hkeik prides himself on.

“Filler and injectables are an artistic procedure, you need to understand shape and three dimension. Worldwide there are only about 10 per cent of people that get it. You can see it in their eyes – I can teach technique but I can’t teach them to see art with their eyes,” said Hkeik – who travels all over the world sharing his knowledge and educating a large portion of the industry.

An artistic industry Hkeik believes an equally as artistic and rewarding space to operate from – over two levels and more than 300 square metres, it’s no wonder clients never want to leave and Hkeik’s approach is more subtle than severe.

Hkeik was the Dean of the College of Cosmetic Surgery for a year and has a host of international companies asking him to teach, taking him away from his business and all over the world.

“I like sharing – when I fi rst started there wasn’t many people willing to share what they learnt. I see myself as a sculptor. I make this stuff and started more than 20 years ago,” said Hkeik as he looked around at some of his hand-made sculptures in his office describig the missing art in the industry – personal touches mixed with fi nishes beyond the five star experience. Raw elements are mixed with gloss and black carrara marble, textured flooring,

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wallpaper and LED lighting that creates a sense of exclusivity and space.

Allan Duncan from Blainey North designed the space – a company that’s all about embedded luxurious materials with artisan work. Rich textures and layering (think white shutters in the windows with the added softness of a sheer curtain) over and above the basic line of work is evident in every room. Where most people stop, Hkeik Blainey North continued and added that little bit more textural variation.

“The space has brought its own clientele. People who are very much into interiors have all of a sudden started to appear. If you have an appreciation for quality it’s the perfect space to be in,” Hkeik said.

In saying that, 50 per cent of his clientele that came to visit him in Parramatta now come to the Double Bay space.

“I’m not tight – people come to me and they want help and I’ll help," he said.

It’s also about how you feel, that your being feels cleansed from a healing chakra massage – a treatment that’s causing quite a buzz in the clinic alongside the leading procedures in dermal therapy.

There are six treatment rooms and an additional ‘skin consultation room’ with a make up and photography station. If guests feels like they’d like to stay and chill out after a treatment there is a dedicated chillout zone with plush carpets and tactile fabrics to really sit back well away from that sterile ‘clinic’ feeling.

“Maintaining normal facial expressiveness is fundamental in my eyes. I believe that less is more – this is at the heart of my ‘art of face’ philosophy,” Hkeik said.

My aim for each client is to restore the elements of attractiveness through minor specific changes and in some cases a series of appointments rather than just one in and out treatment like some clinics."

Clinic meets art gallery. Face meets soul. Soul meets a feeling of confidence and strength –isn’t that the reaction every architect wants when designing a space for premium business performance?

All Saints is an environment where the eye is never left alone to fi nd fault.

If luxury is your lust, going here should be your essential. www.allsaintsclinic.com.au

Sustainable Luxury Ethically made & carbon neutral

Distributed exclusively through Space Salon Furniture www.spacesalonfurniture.com.au | (08) 83631131

INFEATURE

MAISON Jacquet

A Journey from Australia to New York six years ago has resulted in a chic workspace of her own for Cassie Harwood. We take a look inside the humble hairdresser from Adelaide’s warm and inviting West Village salon space – Maison Jacquet.

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hen Cassie Harwood arrived in New York, she was at a new chapter of her hairdressing career and more than ready to experience high-end hairdressing in one of the world’s most dynamic cities.

It was after the usual hiccups and adjustment of moving thousands of kilometres across the world that she found her home at Salon Ruggeri – a bespoke luxury salon now on New York’s Fifth Avenue. Having grown up in the salon world alongside Australia’s talented Damien Rinaldo, Cassie’s skill in an American market soon became sought after in a luxury salon environment. A sumptuous journey of luxury hairdressing that she has now given her own bold benchmark.

“I learnt so much about customer experience from my time with Gregg and Craig at Salon Ruggeri. The art of one on one service is so well received by busy New Yorkers.”

So after five years, a husband and a baby later, it made sense that Cassie created her own space to work flexibly and still maintain her level of service and care for her life-long passion – hair.

“When I became a mother myself I realised how special it would be to have my own space where I could balance work and life.

“My husband and I had talked about it for the future but when our previous building was sold and we had to move it all fell into place quicker than expected,” Cassie said.

While it seemed like a crazy decision at the time, with New York rents at all time high, Cassie admits its now one of the best decisions the couple have made.

Warmth and passion for individuality flood her salon studio in 66 INSTYLE

the leafy West Village. Polished oak floors, lots of natural light and excessive amounts of space given depth by flashes of pastel pink and customised artwork – the salon evokes a feeling of both bespoke and bold creativity. Art Deco furniture pieces hark back to days of a luxurious dressing table rather than a stark cutting station - all offset against neutral walls of true elephant grey fused with flashes of warm pink and rose gold – resulting in a truly custom aesthetic. Mirrors are dissimilar with one round and one the shape of a hexagon – adding to the eclectic yet still simplistic atmosphere – nothing looks too cold and stark like many modern salon spaces.

“I wanted a super private and intimate space but with luxury my clients have been used to. I visualised a beautiful room with a lot of natural light and a combination of textures to create a warm, home-like feeling... I think with the help of my husband Matt, this was achieved.”

Cassie’s discerning French husband Matt shares a love of fashion and design – with a keen eye for high-end fashion accessories and sunglasses including vintage pieces, the couple also retail sunglasses and accessories to their particular clients from the salon space.

Admitting that it all happened so fast, planning time was minimal but there was a lot of learning along the way and the finishing touches were as much about adding some personal loves as with the basic functionality required in a salon space.

Designed for just one or perhaps even two clients at a time – the focus is on creating a completely tailored experience. Clients can unwind knowing that Cassie is giving them her full attention

INFEATURE

“When I became a mother myself I realised how special it would be to have my own space where I could balance work and life.”

CASSIE HARWOOD

100 per cent of the time, a proven strategy that she believes makes the process much smoother and is ultimately what keeps clients coming back.

When searching for the space, it took a lot of patience but when they finally saw this one Cassie and Matt knew it was perfect. “Yes, there’s been hiccups but with the right people around and such a loyal clientele it has all worked out,” Cassie said.

“We also have a couple of very special people who have guided us with the legal and financial side of things which has taken a lot of the unknown away therefore making the process much smoother.”

When questioned on what luxury truly means to her and her clients, Cassie responded with the same challenge many of us now face.

Because we are all so busy with constant distractions coming from everywhere, more than ever we are craving solitude.

“At Maison Jacquet our clients can have two hours of serenity, oneon-one service, all without the extra buzz from the outside world.

This is luxury in this day and age. It also enables me to be closer to my client, understand truly what they want and for them to feel completely confident that they are getting what they want and more,” Cassie said.

As a talented all round stylist, clients like the fact they can receive anything they want from the one person – a talent for beautiful, wearable hair that defines the Maison Jacquet space.

When questioned on expansion, the studio space of more than 40 square metres and all in one room is plenty big enough for one client at a time which is how Cassie wants to keep it. “It’s not something that we have thought about, bringing anyone else into the business that is. It’s not really a progression for this particular space anyway,” Cassie said.

“If there’s anything I’ve learnt, it’s not to be greedy. I’m very happy with our little oasis and my clients love our time so I wouldn’t want to change that,” she said.

Bathing in natural light with plenty of sun, it’s hard to believe the salon space is in downtown Manhattan.

A nod to the notion that less is more, Maison Jacquet is a home full of heart, a combination of passions and a place to receive hair services in complete isolated luxury.

It’s definitely a story with a very happy ending for this Australian hairdresser – although there are many more chapters still to come to for this stylish and passionate family, this escape from manic Manhattan is as the name suggests a stylish home away from home.

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INFEATURE

LUXURY or necessity?

Have you met Benny Risher, the hair expert smashing salon expectations? Michelle Ruzzene catches up with the salon environment forward thinker.

I

t might be a good time to ask yourself, what’s a luxury, and what’s a necessity in the salon? No doubt your answers to this question would be very different today to what it was five years ago, or 10 years ago.

Benny Risher and master hairstylist Kobi Bokshish, founders of EcoHeads, are challenging this notion with their unique product range, particularly their basin EcoHeads.

Made from what looks like glass, but is actually recycled plastic, the aesthetically pleasing attachment saves money, time, water and energy, and not only that, protects your investment in client colour work.

Essentially, the shower head doubles water pressure while using 65 percent less water.

Benny said the idea for the unique showerhead came about when Australia was in “serious drought”.

“I moved to Australia from Israel and started the company with Kobi,” he said.

“Back then both Australia and Israel were in serious drought.”

He said he wanted to do something that would benefit the environment, and also hardworking hairdressers felt there was a smarter solution for the basin.

“I’m not a hairstylist but I know they work really hard,” he said.

“The more successful they become, the harder they continue to work,” Benny said.

“For us, it was important to give them a tool to give them better results, with less effort, while being green and sustainable.”

The 42-year-old with a significant amount of friendships and networking circles in the industry re-iterated the fact that in

68 INSTYLE

the salon, colour was the most common, valuable and timeconsuming service.

“Using a normal showerhead will take about six minutes and 60 litres of water to rinse one head of colour,” he said.

“With the Eco head, it will take around two minutes and just 11 litres of water – it will save the hair stylist almost 50 litres and four minutes per client – that soon adds up.”

Benny said the head also features mineral stones and a unique fi ltrations system to produce clean, deionised water, which helps clients’ colour last longer.

“The Eco head literally changes the size of a water molecule to achieve optimum colour for a client.”

Aside from looking after clients’ colour and hairdressers’ hip pockets, the father-of-two said he is also looking after the health of salon workers with his Ping colour blender.

“Hairdressers who constantly mix colours by hand are putting their health at risk,” he said.

“They mix it right under their nose and inhale all of those fumes from the bleach and other chemicals unknowingly. With the Ping, they inhale fewer fumes, there’s less wastage down the drain and it creates a better colour for the client because it’s evenly mixed,” he said.

Developed five years ago, the Eco head is slowly but surely taking over salons around the world and has formed a great foundation for new products, which Benny hopes to continue launching.

“We are now in 17 countries and we just launched in the US one year ago – we’re going really well over there,” Benny said.

A big win for the company was Kevin Murphy’s endorsement of the product.

“Kevin Murphy has recommended the Eco Head as a must-have in every salon,” he said. “And a lot of major colourists are recommending Ping to save on colour and time too. That has been huge for us."

In another industry recognition that EcoHeads are the way of the future, all L’Oréal Academies are now fitted with EcoHeads, including the recently re-opened Sydney Academy in Pyrmont.

“Our aim is to promote a healthier, cleaner, more sustainable working environment without comprising on quality or need,” Benny said.

Benny said his business philosophy has always been about quality, not quanity.

“We’re not about a big portfolio. But the right portfolio,” he said.

The duo currently has one more product in their line-up - the Bang Face Shield.

It’s a clear, reusable face protector that offers protection from hair, heat, products and colour.

But Benny said the company will be releasing a groundbreaking new product next year.

“We are currently working on something top secret that’s coming out next year,” he said.

“It’s going to revolutionise the industry.”

If his track record is anything to go by, including winning Hair Expo Business Performance of the Year in 2017, we can’t wait to see what is in store for 2018.

For more information visit ecoheads.com.au

DAVID MALLETT

CHOOSE LUXURY

DAVID MALLETT, THE MAN AND THE BRAND, IS A NAME SYNONYMOUS WITH LUXURY. HERE SOME OF AUSTRALIA’S LEADING SALONS EXPLAIN WHY.

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ith a list of clients that includes Hollywood royalty such as Kate Winslet, Andie MacDowell, Demi Moore, Diane Kruger, Julianne Moore, Marion Cotillard, Naomi Campbell and Penélope Cruz, and high-end salons throughout Australia electing David Mallett as their hero haircare brand, it’s easy to see why David Mallett, the person and the haircare company, is affiliated with effortless glamour.

David has also worked on high-end brands including Chanel, Lancel, Dior, L’Oréal, Sonia Rykiel, Givenchy, Pirelli and La Perla. The Australian-born hairdresser has achieved cult-like status not only in his salons, but with his haircare brand which bears his name and has elevated his influence even further.

“David’s range connected to me instantly, as its results give that signature French Girl vibe which, let’s face it, we all want,” said Anthony Nader of RAW Hair. “It’s sexy, it’s beautiful, it’s natural and most importantly it has a RAW element that works with my salon clients.”

The demand for his products in salons has grown exponentially with his range that is highly effective yet gentle enough to use on those with sensitive skin on the scalp and allergy sufferers.

The products, made from a base of four main ingredients including protein based complex Keravis, unsaturated macadamia nut oil, Japanese nori red algae and Murray River salt, each work to strengthen, moisturise, smooth and rejuvenate the hair.

As such, the brand has become a favourite for a variety of iconic local salons and legendary hairdressers. Kathy Gilbert and Mark Jones, the duo behind Crown Hair, explain why they are huge fans.

“David Mallett’s haircare has a quality of ingredients that are superior; consideration to creating beautiful, long-lasting styling results with the minimum stylist product residue is surpassed by no one,” Kathy said. “You get lasting styling results but it looks like beautiful, natural hair.”

“I love the simplicity of the range, as well as the presentation,” Mark added. “David is allergic to quite a few things, so I like that he has made his own products that have ingredients that are gentle and kind to your hair and skin.”

The products are lauded by salons for a variety of reasons, from their luxury quality and aesthetic, to the texture and fragrance. The brand acts as an extension of the David Mallett profile hairdressers have looked up to and been inspired by for years.

“David Mallett brings a European elegance to our space with his luxurious, yet skin-friendly products,” shared Sheree Knobel of Bixie Colour. “We love that the products are light in feel and don’t weigh the hair down. Our guests don’t want an overpowering scent in their hair, which is why we love the subtle fragrance. When we add a new brand into our portfolio we make sure it’s the right fit. David Mallett is everything our brand stands for.”

Daniel Brumley of Couture Hair said:“Walking into David Mallett’s original salon in Paris was like stepping into a fairytale. His range is beyond luxury. While it’s similar in price to other, well-known industry brands at the high end of the market, it’s so entirely simple and beautiful that I would use it on all my clients, no matter what the cost. His products hydrate hair without making it lank and it’s almost impossible to overuse any of the styling products which are effective to the point of genius, yet don’t ruin your blow dry the next day."

Hairdressers and salons that embody luxury know their quality and reputation starts from the products they use – it’s no wonder that David Mallett is in such high demand.

For more information visit www.krue.com.au

INSTYLE 69

INFEATURE

Home BASE L’Oréal Australia’s new academy is a hairdressing oasis, efficient education centre and lesson in luxury, all in one.

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he L’Oréal Australia Professional Products Division has recently announced its newest home base, with the flagship Sydney Training Academy in Pyrmont newly designed and epitomising L’Oréal’s trademark luxury look. The training facility will service all six of the company’s premium brands – L’Oréal Professionnel, Redken 5th Avenue NYC, Kérastase, Shu Uemura Art Of Hair, Matrix and Pureology – training over 300 students a week through diverse education models, modern facilities and flexible learning spaces.

The impressive space was designed by Technē Architecture + Interior Design, built to balance the academy’s complex practical requirements with an understated, millennial-driven design.

Technē’s experience in hospitality design allowed them to create an aesthetic solution that didn’t compromise on taste or functionality. Natural stone is mixed with scandanavian inspird lighting and colours of the moment - pastel pink and green even make their way into the bathrooms.

“There are parallels between hospitality design and commercial design, and we were able to draw upon these similarities to meet the operational needs of L’Oréal Australia’s Professional Products Division,” said Technē project leader Gabriella Gulacsi.

70 INSTYLE

The space is comprised of concrete floors, white walls, a monochromatic palette and marble elements for an overall contemporary feel. Light timber, brass and bold teal accents define the main spaces and welcome area, while mirrors and marble shelves enhance the luxury finishes. The space is anchored by a large custom lighting installation inspired by sculptural hairpins, acting as the space’s focal meeting point.

Each room is built to accommodate hands-on training courses, digital education aspects and traditional teaching methods. The space will also be utilised for brand and media events.

“We are thrilled to unveil the new PPD Training Academy and support our dynamic industry with a space that propels exceptional learning and inspires boundless creativity,” shared L’Oréal Professional Products Division, General Manager, Arnaud Trevisani. “We wanted to create a destination training facility to enhance learning and pave exciting career paths, but also encourage socialisation and networking opportunities.”

The future of the education has never looked so luxe.

MOROCCANOIL

SESSION SECRETS INSPIRATIONAL STYLING MAESTRO MICHELE MCQUILLAN SHARES HER ON SET PRODUCT TIPS AND WHY MOROCCANOIL HAS BEEN KEY TO HER SESSION STYLING SUCCESS.

H

er name is legendary in the hairdressing industry, so it seems fitting that Michele McQuillan now represents the well-loved and instantly recognisable hair brand, Moroccanoil. Having styled runway hair for the likes of Alexander McQueen, Versace, Louis Vuitton, and YSL, she’s no stranger to luxury and loves the impeccable finish Moroccanoil products produce on hair.

“Luxury hair to me is clean, healthy hair that has a polish, natural shine and movement,” she said. “Moroccanoil products achieve this from nourishing and protecting from within, so they enhance the natural beauty of the hair, not destroy or mask it. The range offers a product for all hair types, enabling you to achieve any look and maintain a beautiful movement within the hair.”

Throughout her illustrious 25-year career as a hair stylist and concept designer, Michele has styled hair for luxury titles including Elle Australia, GQ, Grazia, Harper’s Bazaar, InStyle and Vogue Australia. Over the course of this impressive career, Moroccanoil has been her go-to product range of choice, largely due to the nourishing and protecting qualities of the product.

“Moroccanoil products are all gentle and don’t fade your hair colour,” she shared. “The oils are nourishing and hydrating and the extensive range can be used on all types of hair texture. There are also hydrating mousses and sprays that easily add volume and hold very effectively, while some products stop static and add protection from heated appliances.”

Her experience as a session stylist has led her to offer similar advice for other professional hair stylists looking for an allencompassing brand – Moroccanoil proves an effective choice for your editorial and salon career.

“The range is varied enough for you to choose a product to suit all hair types and styling techniques,” she said. “There’s everything from curling creams that hydrate and nourish, to volume-building mousses and sprays for that red carpet look that has to hold all day and night.”

While picking an ultimate favourite product proved impossible (there were too many to choose from, in Michele’s estimation!), some favourites included the Light Treatment Oil as a base product; the Dry Texture Spray, and the Glimmer Shine Spray, as contrasting finishing products; the Curl Control Mousse to ensure curls don’t go frizzy; and the Luminous Hairspray, because it is pivotal for essential hold and shine.

To be the best, you have to have the right products to achieve your vision and the right brands that complement your work. When looking at the level of luxury similarly echoed in Michele’s work and Moroccanoil’s products, it’s not hard to see why this partnership is a match made in heaven.

For more information visit haircareaust.com or contact 1300 437 436.

INSTYLE 71

INSIDE SALONS

TRENDING SALON STYLE

Urban Jungle

Urban Jungle Collection from Comfortel

Make a statement with indoor plants. Small changes to the salon can WORDS & STYLING LISA FELEPPA make a big difference to style up the space with glorious greenery for a look that’s down to earth. Combine with bold, affluent furniture pieces and natural textures like timber to complete the look.

Planters, Stands and Pots ivymuse.com.au

Un-Real Hedge Vertical Wall Tiles bunnings.com.au

Lisa Feleppa is the Marketing & Brand Manager at Comfortel Salon Furniture. For more inspiration on salon interior ideas go to comfortel.com.au or @comfortelfurniture on Facebook or Instagram.

72 INSTYLE

Frankie Salon Victoria frankiesalon.com.au

INSIDE SALONS Chloe Tan Salon Chair Also Available in Black comfortel.com.au ArtiďŹ cial Plants kmart.com.au adairs.com.au

Hair & Harlow NSW hairandharlow.com.au Ross Hair Pin Retail Shelves comfortel.com.au

Bamboo Serving Board & Glasswear ikea.com.au

A DO hairdressers Tauranga New Zealand ado.nz

DE SIGNER

Home Republic Torstein Plant Stand adairs.com.au

Potted Succulents & Cactus’s theprickleshed.com.au

TIP! Find plants th at are low mainten ance and thrive on ne glect! Think Succulents, or even the fake varie ty !

Lun Stool comfortel.com.au

Marmo Waiting Seat comfortel.com.au

Edwards & Co NSW edwardsandco.com.au

Biba Salon New Zealand biba.co.nz

INSTYLE 73

STYLE FILE

TIME AFTER TIME Cyndi Lauper, the punkhaired eighties icon and guaranteed good time.

MANOKHI Fingerless Gloves farfetch.com

JO MALONE London Dark Amber and Ginger Lily 1800 661 062

VIVIENNE WESTWOOD Printed

LANVIN Multi Strand Pearl Necklace farfetch.com

EVO Helmut Extra Strong

Puffball Dress farfetch.com

Laquer 1300 437 436

TOP SHOP Fishnet Ankle Socks topshop.com

MAC COSMETICS Retro Matte DR. MARTENS 1460 Mono Lace-Up Boots farfetch.com

74 INSTYLE

Liquid Lipcolour/Kabuki Magic in Flamingo Road maccosmetics.com.au

EVO Fabuloso Pro Volume Conditioner Base, Custom Pink 1300 437 436

SHU UEMURA

INTERNATIONAL AMBITION

IN 2018, SHU UEMURA ART OF HAIR CONTINUES TO CELEBRATE THEIR ARTISTIC HAIRDRESSING COMMUNITY

BY BRINGING THE INTERNATIONAL GALLERY OF STYLE COMPETITION BACK FOR THE THIRD YEAR RUNNING.

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melting pot of luxury haircare and styling products, Japanese culture and visionary thinking, the Gallery of Style is an incredible journey for stylists of all levels. Shu Uemura Art of Hair are using their platform as industry leaders in luxury haircare to propel talented hairdressers forward. The brand focuses on artistic hair and editorial innovation in high-fashion, luxury terms, and their International Gallery of Style competition sits at the heart of this ethos. This year, the competition took all five finalists to Japan for a fully immersive editorial shoot on the streets of Tokyo, and following the success, will return in 2018 to further hero a new set of finalists and ultimately a winner in the illustrious competition.

Both Danny Puopulo, the inaugural Australian winner and this year’s winner Lauren Branciamore (The Society Hair Salon, NSW), took away major industry exposure and editorial opportunities to present their luxury aesthetic amidst the pages of industry leading trade and consumer magazines. The four finalists of the 2017 competition – Bridget Gay (Chumba Concept Salon, VIC), Danny Puopolo (Rakis on Collins, VIC), Ellie Martins (Wildlife Salon, NSW) and Adam McIntosh (Oscar Oscar Pacific Fair) – joined Lauren in the exciting editorial endeavour overseas, packing in three days of creativity and exploration in Tokyo. From this experience and under the mentorship of Oscar Cullinan of the Oscar Oscar Salon Group, the five talented hairdressers each brought their own perspective to their entries, largely focusing on the beautiful contrast that exists in the Tokyo landscape.

Shu Uemura encourages this artistic eye and execution with the increasingly popular Gallery of Style competition, which uniquely offers talented stylists of any experience level inimitable opportunities to push their craft and grow as an artistic session stylist, alongside some of the industry’s most creative leaders.“It’s so much fun meeting other people in the industry from all different types of salons, having such a great experience together – for that I recommend people getting involved next year,” Danny revealed, while other finalists lauded the opportunity to explore their craft, let out their creative frustrations and master their use of the luxury Shu Uemura Art of Hair product range.

“The advice I’d give to anyone wanting to enter Gallery of Style would be go with your instinct, stay true to yourself, your craft and go for it,” Bridget said.

With the competition continuing to grow, 2018 could be your year to push yourself creatively and build your luxury status on an international platform, as a Shu Uemura Art of Hair partner stylist.

The competition is open to all stylists within a Shu Uemura Art of Hair salon stockist and entries will open in February 2018.

To register interest or find out more, email admin@ shuuemuraartofhair.com.au or visit shuuemuraartofhair.com.au.

INSTYLE 75

STYLE FILE

Gypsy Stevie Nicks entices us back to the velvet underground.

FAITH CONNEXION Shoulder MARNI Necklace with Glass Stones farfetch.com

JOE MALONE Star Magnolia

MAISON MICHEL Andre Wool

Cologne 1800 661 062

Hat faretch.com

Free Silk Dress with Ruffles farfetch.com

PALM BEACH Lilies and Leather Standard Candle palmbeachcollection.com.au

ORIBE Balm d’Or 1300 725 122

76 INSTYLE

ORIBE Gold Lust

ORIBE Gold Lust Repair

Transformative Masque 1300 725 122

& Restore Shampoo 1300 725 122

SHAY Starbust Grosgrain Choker farfetch.com

KEVIN.MURPHY

HAIR SKINCARE THINK LUXURY SKINCARE BUT FOR THE HAIR AND YOU’LL UNDERSTAND WHY KEVIN.MURPHY’S ICONIC RANGE OF PRODUCTS DELIVER STRENGTH, EASE AND LONGEVITY.

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here’s a fairly simply reason KEVIN.MURPHY products tend to just work, and it stems from Kevin Murphy being a global session stylist in his own right. Kevin used his own extensive experience working with hair to fill a gap in the market, and the brand has continued to create products hairdressers needed.

The result has been an ever-expanding suite of products often compared to luxury skincare – in their scientific components, toptier ingredients, efficiency and nourishment for the hair.

The products are weightlessly designed to deliver optimal performance and made with ingredients sourced from all over the world, from companies that use micro-cultivation, organic growing practices or ecologically sound wild harvesting techniques. This ensures the range is of the highest natural quality.

Key products in the range, such as the HYDRATE-ME.WASH, HYDRATE-ME.RINSE, HYDRATE-ME.MASQUE and SHIMMER. ME BLONDE, showcase this production scheme, using the highestgrade ingredients to create cruelty-free and environmentallyfriendly products that are sulphate-free and paraben-free.

For example, the HYDRATE-ME.WASH and HYDRATE-ME.RINSE combination feature Vitamin A, C and E, Micro Algae and Vitamin B7 to enhance the silkiness of the hair, instantly smooth the surface, lock-in moisture, stimulate cells and improve its overall health. The HYDRATE-ME.MASQUE is infused with Rose Hip and Evening Primrose O il to moisturise otherwise coarse and frizzy hair. The SHIMMER. ME BLONDE relieves environmental stresses on blonde and grey hair

and uses Silicate Crystals (notably found in skincare) to create a pearlescent shine. When the latter two are used in conjunction with each other, the duo provide shine and luminosity while combatting environmental aggressors that can often be hard to achieve.

The extensive range includes shampoos, conditioners, masques, treatments, styling products and tools, which can be mixed and matched to tailor the haircare regimen to your clients’ individual needs. Like a detailed skincare routine anchored by the finest ingredients and high-level science, KEVIN.MURPHY proves the efficient and luxury choice, backstage, in salon and flying off the retail shelf.

For more information, visit kevinmurphy.com.au

INSTYLE 77

INFEATURE

EXTEND Yourself Hairdreams’ long-awaited arrival to the Australian haircare market is allowing salons nation-wide to elevate their business and master the hair extensions salon sector.

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ou may have heard of Hairdreams as a social media sensation or feature of the international hairdressing industry for the past two and a half decades, but the Austrian Haircare Brand has stayed out of the Australian market – until now. With its innovative approach, luxury products and technological tools, the industry is far better off with the new arrival.

The brand was introduced to the Australian industry through Intercoiff ure Mondial, the international hairdressing organisation built to further growth, networking and creativity in hairdressing. Hairdreams sponsors the group’s young talent team, Foundation Guillaume, and did so at Hair Expo’s GenNext show this year. Th is paved the way for their entry into the Australian market, and iconic hairdressers at the top level of Intercoiff ure have been very impressed.

“I experienced their fi rst education program here and it blew me away how different it is to what I’ve seen on the market, and how exciting it is to see a company that is so large but we don’t even know about in this country at this point,” said Jamie Carroll, President of Oceania Intercoifurre Mondial.

The brand is used to working with famous hairdressers worldwide, as well backstage at Fashion Weeks in New York, Paris, Milan, London and Berlin, owing to their luxury, versatile product. The brand partners with designers such as Charlie Le Mindu (the haute couture designer notable for dressing pop sensation Lady Gaga), while celebrities such as Ke$ha and Meghan Trainor count them as a favourite.

With these high-profi le endorsements, and an impressive following on social media, it’s not surprising the brand is so sought after worldwide, but it is somewhat shocking they hadn’t made their way to Australia until now.

“I haven’t seen anything like this in the marketplace for more than a decade, they’re in 110 countries and we haven’t heard of them here,” Jamie shared. “They’re a luxury brand but price wise their top end is either the same or cheaper as other options on the market so they’re very competitive.”

The brand is famous for their unparalleled hair quality and 78 INSTYLE

Jamie Carroll and Sam Calabria

their latest hero tool, the inimitable Laserbeamer NANO patented application system, as well as other tools such as their Volume+ and Quikkies that have helped in revolutionising the hair extension industry. The brand boasts two levels of hair (5 star and the unique 7 star), which take the highest level of quality hair extensions available in the market, and then go beyond that. Hairdreams guarantees the hair for one wear with the 5 star level and up to three wears for the 7 star level, a rare and important vote of confidence.

“The reason I think it’s great is the innovation around their Laserbeamer NANO, the product we’re using now takes us two hours to do a full head of hair extensions and the Laserbeamer NANO takes 45 minutes,” Jamie revealed. “To me, between that and the quality of the hair in the two different versions, it increases not only the revenue, but it also gives more choices to the stylist to give their client and more choices for the hairdresser to receive outstanding customer service and education.”

“We’re excited to have the products available for clients, they have a fantastic social media advertising program which works for them, so we’re looking forward to starting it up. They’re the most pro-active team that I’ve dealt with,” added Sam Calabria, President of Australia for Intercoiffure Mondial, who was introdcued to the brand when they sponsored the Foundation Guillaume team at Intercoiffure Mondial in Japan.

“What excited me was the possibility of a full head of hair extensions in 45 minutes, it’s a sexy technique! Also all the other hair extensions I’ve seen are straight where as these ones have a slight bend in them, so if you don’t blow dry the hair that day it still looks natural,” he continued. “Their technique of applying them follows the natural form of the hair so you don’t have that rigid feel at the root of the hair, and it’s less painful when you first have them in. The quality of the hair is so great that even my staff have replaced their previous hair extensions because it feels like natural hair.”

Between luxury hair extensions, innovative and groundbreaking application tools and a professional haircare line that provides optimal care for the extensions (hair accessories, brushes, in-salon products and retail options round out the range), it’s safe to say there’s nothing you will have experienced quite like Hairdreams.

Add to that exceptional business management, customer service and an education program already popular internationally, and it's clear that the extension industry in Australia has just been introduced to a key and necessary game changer. Bring it on.

For more information visit www.hairdreams.com

RODNEY SHELTON

SALON DESIGNED

THROUGH HIS EXPERIENCE AS A HAIRDRESSER AND SALON OWNER, RODNEY SHELTON DISCOVERED WHAT HAIRDRESSERS COVET WHEN IT COMES TO PRODUCTS – THEN HE CREATED IT.

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elcome an all-new necessary range for salons – created for hairdressers and by hairdressers. The Rodney Shelton range of hair and skincare products builds on Rodney inimitable experience in the Brisbane salon industry, utilising his knowledge and understanding to deliver products that hairdressers really need. The salon stalwart combined with technical educator Kerrie Rankin to develop the products to the ideal specifications to suit the salon industry.

The range has taken three years to formulate and offers dozens of products across both hair and skin, developed with a dedicated team of chemists to showcase an effective product suite.

“This range is totally about beautiful hair in a bottle,” Rodney explained. “We’ve been really fussy in creating this range and now it is exactly how we want it.”

Rodney, who previously owned four salons, a day spa and was guest artist for a number of leading companies, wanted to extract and bottle the things he loved about certain products.

“I found a lot of the products made in Spain and America weren’t moisturising enough because they were not suited to our climate,” he said. “That’s why the range has been made to be very hydrating and nourishing.”

Made in Australia, the Rodney Shelton range is also hair care with a conscience – it’s free from parabens, petro chemicals, sodium chloride, sulphates and palm oil, is packaged in recyclable packaging and uses no animal testing. Cold-pressed, organic argan oil is used in many of the products as well as coconut, sweet almond, ylang ylang, vitamins B5 and E, plus other essential oils. The range haircare range (33 products in all) is colour safe, extension safe and purposefully easy for clients to use.

“We’ve kept it simple – the shampoos come in blonde, strength, volume and hydrate, with a peppermint one for the guys,” Kerrie said.

“We’ve kept the pricing for most products at $34.95, which is really an affordable price for the luxury products we are offering.”

A 33 product range centred on skin is also on offer, with body lotions and washes, eye creams, cleansers, exfoliators and serums as well as a four-strong candle range, all made from natural soy, giving the brand another covetable point of difference. The skincare range is made from all quintessential, natural Australian ingredients including avocadoes, lavender and cucumber.

“We want people to be able to use luxury skincare and have access to superior products every day, minus the expensive price tag,” Kerrie shared.

As members of the industry, who else is better positioned to seek out and cater to what salons and their clients really need? Discover the Rodney Shelton range to solve what your salon may be missing.

For more information call Rodney on 0412357780 or Kerrie on 0426218267. Otherwise email info@rodneyshelton.com.au

INSTYLE 79

MY WAY

AMPLIFY ROB SYLVA,

De Lorenzo Ambassador

To provide the client with additional styling options, I would cut a gradient fringe for length as opposed to fi nishing above the eyebrow. Th is allows for more movement. I would then trim the sides so to not detract from the fringe. I love using De Lorenzo Elements Quicksand when styling shorter hair as it provides instant volume, texture and root lift. I either apply a fi ne dusting over the hair and fl ip upside down to give roots a boost, or work through the mid lengths and ends to amplify body. Whilst I like the chocolate shade, I would enrich and deepen the tone using a semi-permanent all over colour keeping the roots dark and the ends slightly lightened for a multi-tonal fi nish.

MY WAY

BLONDE, BOOSTED STACEY D’AMICO,

NAK Hair, Technical Educator,

It looks like this girl has great warmth, so I would first boost the blonde with some rose gold hues using NAK Soft Colour 2 parts lilac and 1 part 7.44 with 2.1%.

Another option (or for maintenance) would be the NAK Colour Masques with 2 parts Vintage Rose 1-part Orange Copper.

This will instantly add shine, softness and most importantly a colour with its own personality. Next, let’s enhance texture with feathered bangs and additional layering through the crown for lightness and to frame the face. NAK’s signature range Repl.ends leave-in moisturiser will grant instant hydration and a smooth blow dry result, and lastly, NAK Aromas Style Therapy (roots to mid-lengths) will provide that effortless finish we all seek.

INFEATURE

THE ITALIAN

Stallions It's hard to decide who is the funnier half of this fabulous hairdressing duo from Ibiza Hair, writes Michelle Ruzzene.

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hat do you get when you combine a master craftsman in cutting, colouring and hair extensions with a creative colourist in one very successful Melbourne salon?

The ‘Italian Stallions’, of course.

Michael Piastrino, owner of Ibiza Hair and one half of the duo, laughs as he tells how the pairing has become almost legendary in Melbourne - even the most mature clients come in and ask for the dynamic team.

“You even have these little old ladies, who are quite conservative, that come in and ask for the Italian Stallions,” he says. “It’s so funny.”

The other ‘Stallion’ in the team is Adrian Rotolo, and the duo are currently overseeing a renovation of the salon that will see it jump from 12 metres to 40 meters in length.

“We’re spending about $500,000 on the renovation,” Michael explains. “We’re really trying to make it look and feel as best we can."

Once the salon’s renovation is complete, it will be roughly five times the size it is now – a considerable investment in a expansive salon, in a climate when a lot of salons are opening with smaller and less expensive fitouts.

“We currently have eight chairs and two basins,” Michael explains.

“This is going up to 20 chairs and eight basins.”

It’s not the first time the building has seen a revamp; the Melbourne hair salon was once upon a time used to house smoked meats and cheeses.

“My grandfather bought the premises back in 1950,” he says. “It used to be a family delicatessen."

However, hairdressing runs in his blood. Both his parents were hairdressers, so it felt only natural for Michael to follow in his mother and father’s footsteps.

“At first I thought hairdressing was a great way to meet chicks,” he laughs. “But as the years progressed it became much more about the passion for hairdressing and not about the pretty girls coming in.”

Michael credits a lot of his salon’s success to social media – and good old-fashioned hard work.

“I give 200 per cent to my team, the salon and my clients on a daily basis,” he says. “We have a passionate, driven team that is made up of some of Melbourne’s best hairdressers. They’ll push boundaries, break rules and be at their best day in, day out.”

Michael places as much emphasis on education for his staff as he can. “I have coached and mentored my team to be the best they can be, involving them in creative opportunities and immersing them in education,” he says. “I embrace the opportunities to inspire, to be inspired by others, and involve myself at a community level.”

The salon currently employs 14 staff but this will increase considerably once the renovation is complete.

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Globally, Michael has represented Australia in Cancun, Mexico for Farouk Systems, US, and has been a member of the Schwarzkopf Creative Team and a L’Oréal guest artist.

He has won more than 120 National titles including 2017 AHFAs Victorian Hairdresser of the Year, 2015 IHS Hairdresser of the Year and Salon of the Year, and was named a finalist in both the Hair Expo & Australian Hair Fashion Awards in 2015, 2016 and 2017.

Michael says his drive comes from having such an incredible family. “The biggest thing that drives me as an artist is my family,” Michael says. “I have two boys, Frankie, who is just a few months old, and Joey, 4. My wife keeps me in check – she’ll tell me upfront if something I have done is s*** - it doesn’t matter how many awards I’ve won."

Michael says “creating and setting hair fashion direction, maintaining a thriving business, and instigating the desire in others to learn and grow” are some of his greatest achievements.

But despite being flat out with family and work, Michael still finds time to give back to the community and involve himself in charity work.

Michael says he and Adrian plan on working intently on their own salon professional brand, Franco Alphonse & Co, in the future, particularly once the renovation is complete.

“We named the brand after both of our grandparents,” Michael explains. “We’re working on expanding that and are working closely with L’Oréal Professionnel and Oribe.”

You can be certain there’s never a dull moment for this outstanding dynamic duo, who continue to set new benchmarks in making the ordinary extraordinary.

For more information visit ibizahair.com.au

HAIRDREAMS

DREAM TO REALITY AFTER ALMOST 25 YEARS AS AN INDUSTRY STALWART, THE HAIRDREAMS BRAND OF HAIR EXTENSIONS AND INNOVATIVE TOOLS HAS FINALLY REACHED AUSTRALIA.

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or decades, Australia has been missing out on an international hair extension brand famous all over the globe. Hairdreams, a company founded in Austria in 1994, is in roughly 15,000 salons worldwide, and now it has finally made its way Down Under, with unparalleled support, education and innovation as its driving force.

Hairdreams offers 100 per cent real human hair, which is refined and available in two luxury levels – hand-selected 7 Star quality and premium 5 Star quality. It has become an essential system for clients who want added length, density, texture or even just a new style.

While the unparalleled quality of the hair is what originally made the brand famous, it’s their Laserbeamer NANO tool, released two and a half years ago, which is now the hero aspect of the brand.

“It’s a fusion strand by strand automatic hair extension applicator, which instantly applies five strands automatically in 35 seconds. You can do a full head application of 150 strands in 45 minutes, where traditional hand rolling would take a good stylist, one and a half to three hours to perform the same task,” said Dorian Thomas, Hairdreams’ Managing Director. “The machine applies the strands in a way that has the look and feel of a tapein so it has a nice, natural fall. The individual flat bonds give the wearer the fl exibility for styling options that aren’t an option when using a tape-in. Also, they’re permanent and will last from four to six months.”

The innovative tool is the first of its kind in the market, and it works in tandem with Hairdreams’ luxurious quality hair. The Hairdreams hair extension offering comes as 5 Star, the standard, high-quality hair salons have come to expect, and then takes it even further, with 7 Star hair, something especially rare in the industry. Where the 5 Star hair starts with dark hair and colours it to reach the desired tone, 7 Star hair is acquired in its natural hue, before putting it through multiple hand-selection processes that assure its quality.

The hair is guaranteed by the brand for a year and half and can be worn up to three times, ensuring the client receives total value for their purchase. The high-quality hair at both levels boasts natural shine, volume, elasticity and bounce, and is available in a large range of colours, textures and lengths.

From a business perspective, the company has a warm, intimate approach to its salons, despite how far it extends across the globe.

At the brand’s first Australian workshop, with ten national salons from all over the country in attendance, the two-day course taught much more than just the products and application. Consultations, marketing, social media, advertising and more were also covered in full.

“We support our partner salons from the initial training class to salon implementation and then salon operations. We help provide the tools they need to succeed with Hairdreams,” Dorian shared.

“From here on out they have the ability to send more stylists from their salons to future trainings at no cost for the trainings, they only have to get the material which is hair for live models and they can

send more stylists. We protect and support the salons and we grow their education.”

Hairdreams has reached global heights through acclaim on social media, top-tier customer support, celebrity endorsements and products that break the mould and innovate the extension industry further. Now, it embarks on its Australian partnership, distributing through its Singapore branch.

With Australian hairdressers open to new tools and very interested in education, the brand is already proving a perfect fit for our industry.

“There is so much excitement about our brand here in Australia.

We train stylists worldwide, but the level of anticipation and enthusiasm is incredible here,” said Erin Hayden, Master Trainer for Hairdreams Education, at the workshop. “What I’ve heard is that there’s not a lot of extension education like we give. It sounds like a lot of companies in Australia have a product but they’re not accompanying it with a two day seminar including consultation and cutting and colouring and all this theory which is so important to make this service a success for a salon.”

The diverse brand offers a range of other pivotal hair extension tools and products, such as self-adhesive tape-ins for quick services called Quikkies, and accessories such as jewels, ribbons, crystals and piercings. In 2018, they will also offer Volume+ for clients suffering from hair loss and thinning hair. You can think of the brand as your one stop extension shop, with business support making it the ideal destination.

“We’re not just focusing on how to apply the extensions, we’re focusing on the entire business of doing hair extensions in a salon,” Erin continued. “We have unparalleled hair quality that’s number one for our company, but we continue helping our clients after they take the class as well. Our partnership is a commitment to help them become successful with Hairdreams in their salons.”

Going above and beyond for their clients and backing up this support with products hairdressers all over the world applaud, Hairdreams, we’re glad you finally made the trip to Australia.

For more information visit www.hairdreams.com

INSTYLE 83

INFEATURE

THE LUXE

Seat

Space Salon Furniture has reset the landscape for salon furniture in Australia with their high quality bespoke build ethos. They’ve just added another notch to their portfolio as the distrbutors of the luxurious and world renowned Maletti furniture.

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f you’re not yet familiar with Space Salon Furniture, they’re an Australian owned manufacturer and distributor of high-quality salon furniture with a growing clientele that varies from small owner-operator salons to large chains and salon groups Australia wide.

Their already popular ‘Space’ line allows salons to enjoy a previously unseen level of flexibility and options when it comes to selecting their furniture. Space affords you the flexibility to select a salon chair with total control over the colour and texture of your vinyl, type of stitching, base design and even the style of pump.

Founder Phil Taylor says they are seeing a huge trend towards salons wanting more bespoke options and the ability to have input on exactly how the want the furniture to look.

“Colour and texture is the new black and to my knowledge we are the only salon furniture business offering this level of service in Australia,” Phil said.

Another point of difference with Space Salon Furniture’s model is that they offer a complete ‘one stop’ solution to salon fit-outs. Having teamed up with DNA Design, a team of design guru’s based in Brisbane…

Space Salon Furniture and DNA work seamlessly to deliver cohesive outcomes across the design, fit out, furniture selection and installations of incredible spaces for their clients.

“We handle everything from start to finish, relieving salon owners of a lot of stress and usually saving them money along the way,” he said.

For the client wanting to add a true sense of luxury and craftsmanship to the salon, Maletti is found in some of the world’s most elite salons – with a reputation for both high quality and a timeless aesthetic.

Founded in Scandiano, Italy, 84 INSTYLE

in 1936 by innovator Guerrino Maletti, the salon furniture design company soon became an industry world leader.

Their luxurious, functional designs changed the world of hair salon furnishings, becoming a benchmark for high-end salons around the globe.

Fortunately, Maletti can now be ordered locally here in Australia through Space Salon Furniture, who has been appointed distributors for the brand.

“Maletti is the bench mark globally for salon furniture design and fabrication” explains Space Managing Director Phil Taylor.

“We are excited to offer furniture of this calibre to our most discerning clients whom demand the very best” Phil Taylor continues. “It really adds an extra dimension to our portfolio.”

Phil says the company will offer support to salons for pre/post sale, salon design assistance and finance.

“We’re going to make it a realistic purchase for many salons who may have thought it was previously too hard to obtain or afford,” he said.

In conjunction with the already popular line and customised salon furniture options on offer, the alliance with Maletti will give Space Salon Furniture an incredibly strong line up of quality salon furniture available to the salon industry here in Australia.

Their promise of functional, flexible, bespoke, customised salon furniture is being seen in all salons from small, independent operators to large chains around the nation.

The options available to customise a piece of salon furniture are limited only by the customer’s imagination – colours, textures, fabrics, stitching, design and fittings are all options which can be amended and personalised for each salon’s needs.

Another point of difference with Space Salon Furniture’s model is that they offer a complete ‘one stop’ solution to salon fit-outs.

Having teamed up with DNA Design, a team of design guru’s based in Brisbane… Space Salon Furniture and DNA work seamlessly to deliver cohesive outcomes across the design, fitout, furniture selection and installations of incredible spaces for their clients.

Space also has finance options available which includes the ability to lease salon furniture as a 100% tax deductible operating expense. It seems there’s no excuse for bad design.

For more information visit www.spacesalonfurniture.com.au and www.maletti.it

LESS IS MORE

BACK TO BASICS

WELCOME LESS IS MORE, A PREMIUM SALON HAIRCARE BRAND DEVOTED TO HEALTH, SCIENCE AND SALON NEEDS, AND A NECESSARY NEW ADDITION TO THE AUSTRALIAN HAIRCARE MARKET.

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ess is More is a premium organic salon haircare brand created in 2005 in Vienna at the crossroads between aromatherapy, biomimetic and design that combines active natural ingredients with organic essential oils to enhance efficiency and wellbeing. The collection of 23 products offers a complete salon solution for clients who demand organic products and increased options.

Utilising FOUR natural complexes adapted to all hair types, the range is delineated into areas of Volume, using mint and aloe vera to reinvigorate fine hair and Pure Balance, with primrose and cajeput to maintain the scalp. Other areas include Mallowsmooth, which uses rosehip and mallow to aid thick and brittle hair, and Lindengloss, formulated with germ and cistusto to protect and smooth blonde and coloured hair. Here we take an in-depth look at the products that comprise this intelligent range.

The Shampoo acts a cleansing base with sulfate and siliconefree formulas. Less is More exclusively uses extra gentle cleansing substances that are derived from plant raw materials such as coconut oil, sugar and amino acids.

The organic silicone-free conditioners by Less is More intensely nourish the hair thanks to its natural oils and plant extracts, infusing it with health and suppleness. The hair fiber is smoothed and reinforced, while the roots are flooded with nutritional substances. As a result, hair is protected from exterior aggressions.

The brand’s leave-in products are highly concentrated and custom designed for the scalp and individual hair type. By staying in the hair, they are active until the next hair wash and offer effective protection against heat and sun with the strength of herbal extracts, wheat proteins, vegetable chitin, virgin plant oils, lecithin and naturally pure essential oils. For conservation purposes, the leave-

in products contain virgin organic spirits of wine. When used as a conservative, alcohol does not dry out the hair and scalp, evaporates immediately and does not leave behind any allergenic residue.

The Less is More natural styling products contain resins, waxes and film formers including certified organic fair trade Mascobado cane sugar, Austrian forest honey and beeswax, plant oils and butters as well as shellac, wheat protein and vegetable chitin. These superiorquality natural substances not only provide hair with volume and shine, but also deliver precious care and protection of the hair and scalp.

These qualities make the Less is More organic gels, waxes, styling creams and hairsprays fundamental must-have products on runways and photo shoots. Crucially, the brand’s range of organic styling and finish products are free of synthetic polymers.

Hero products for the range include the Aloe Mint Volume Shampoo and Conditioner set, which is a revitalising sulfate-free formula, made to give volume to fine to normal hair, with aloe vera, horsetail extract and forest honey formulated into the product.

Another stand-out product is the Protein Spray, a lightweight moisturisng spray which texturises and tames flyaway hair. Containing wheat proteins, horsetail extract and aloe vera, Protein Spray is an amazingly versatile product that can be used as a cutting lotion or to freshen up a blow-dry in between shampoos. The Flower Whip nourishing styling cream, which uses shea butter, beeswax and aloe vera to lock in curls and add definition, is another hero tool.

Highest efficacy, respect for the environment and the client's wellbeing are as much the essential requirements as the beautiful results of every Less is More product.

For more information visit www.lessismore.com.au or call 0287651100

INSTYLE 85

INFEATURE

CHEMISTRY When a hairdresser and a chemist unite with a common goal to create the best sustainable and organic products on the market, the result is a range of pure, progressive and highly effective products for professionals. Meet Less is More.

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or the first time in recent years we are seeing a push from consumers expecting organic and sustainable products in salons and finally, a chemist and hairdresser have come together to work in union to create the most functional and straightforward range of organic styling products that are receiving praise from session and salon stylists around the world.

Recent studies have continued to expose the toxic contaminates hairdressers are subject to on a daily basis, and the possible reproductive and cancerous risks these chemicals may have. With these troubling repercussions now gaining widespread awareness, there has been a shift in the market of consumers and professionals alike reaching for sustainable and safer organic haircare products and the salons that provide them. The question is are you offering this alternative?

The Austrian bred founders of Less is More have been experimenting with how to create the most effective and sustainable products, and their hard work has paid off with their award-winning products. Created by Dr. Doris Brandhuber and Hannes Trummer, all of the products are carefully alchemized for effectiveness in hair, purity and optimal skin compatibility and environmental impact. Dr. Doris Brandhuber declined a research fellowship at Yale and focused on creating formulations in collaboration with Hannes Trummer, salon owner and hairdresser on ground, trialing products on real people to get real results.

The dream team set up their first research facility in the Less is More salon itself where they have direct contact with the consumer. Here the styling products continued to mature, combining functionality with simplicity, beauty with health and ethical concerns with aesthetic intentions. The innovative formulas exclusively

86 INSTYLE

contain natural ingredients, chosen for their effectivity, purity and optimal tolerance by both skin and the environment. Beyond that they are obtained from renewable sources and from certified organic growers wherever possible, and they are quickly and completely biodegradable.

With widespread revival of simplifying our lives and going back to the basics, the product range that radiates authenticity will take you and your clients back to the basics.

The Less is More line includes leave-in products and natural hair treatments adapted to the individual needs of the hair and scalp.

This includes shampoos and conditioners specifically formulated for fine hair prone to greasiness that requires extra volume, to all hair types that need gentle hydration and shine with touches of essential oils for a luxurious result.

They also provide a range of specialty products including Chitinspray blowdrying lotion which gives fine to normal hair a natural volume while strengthening the hair structure.

Less is More understand that the ultimate luxury lies in health, and the brand are taking the relevant steps to ensure that’s afforded to every hairdresser. Through high-grade products, natural formulas and an uncompromising ethos, they’re here to change the hairdressing game and help the planet, salons and the industry at large.

For more information visit www.lessismoreorganic.com.au

GET IN GET IN THE MOOD. THE MOO 2017

WINNER WINNER Most Most Innovative Innovative Hair HairTool Tool

HYDRATE@EVYPROFESSIONAL.COM • WWW.EVYPROFESSIONAL.COM • TEL. 1300 760 165

Image courtesy of Endota Spa

LUXURY

Flower Bomb Twist Customise your Flowerbomb fragrance thanks to Viktor&Rolf’s Flowerbomb Twist Oils. The new release is a group of concentrated perfumed oils that allow consumers to customise the Flowerbomb fragrance by layering each twist underneath the eau de parfum, enhancing different notes. Inspired by the ancestral gesture of combining oil and perfume, the Flowerbomb Twist range offers three scented oil options, including Rose, Jasmine and Musk.

1300 651 991

Neck Lift Image’s Max Stem Cell Neck Lift range is built on new technology and updated science for more youthful skin. This ultra-firming neck and décolletage lifting cream targets sagging and lax skin, deep creases, wrinkles and fine lines. It has a unique complex of active ingredients and peptides to increase collagen while fighting the visible effects of gravity on the skin. Plant derived stem cell technology helps increase elasticity, brightens, tightens and defines the neck and jawline.

1800 625 387

Shu Palette The Shu:Palette Fresh Nudes by Shu Uemura is a new, luxury eyeshadow palette full of the nude essentials. Each row consists of different tones which assist in creating pink, orange and brown makeup with ease and efficiency, as the palette delineates more yellow and pink tones in the upper and lower rows. A Lumirror is set inside which outlines three steps - base, styling and define – in order to create gradation. There are a total of 16 shades in six different textures. 1300 651 991

88 INSTYLE

Beauty LUXE

Pre-Cleanse

A cult favourite just got better with Dermalogica Pre-Cleanse Balm, built to cut through the build-up of makeup, sunscreen, environmental aggressors and excess sebum in just one application. The wateractivated formula builds on the brand’s best-selling PreCleanse Oil, utilising a Natural Biolipid Complex to hydrate and reinforce the skin barrier, with Apricot Kernel Oil to nourish the skin. The product works in conjunction with the Special Cleansing Gel. 1800 659 118

Luxe Spa Menu endota spa has spent the last two years creating their new treatment menu, with signature treatments now available including Organic Infusion, Intense Radiance, Intense New Age, Organic Relax Massage and Deep Recovery Massage. “We were inspired by the power of combining relaxation with results,” said Helen Robb Lacey, endota spa head of education. “The new treatments are not about the decade you’re in or turning back the clock, they’re about embracing your uniqueness at any given age and taking the time to nurture, not only the physical but the emotional.” (03) 5971 8700

INMANUAL

SPLENDOUR YOUR WAY

Not long ago we were Keeping up with the Joneses, these days we find ourselves Keeping up with the Kardashians - we’ve finally got red rope access to a life of luxury, without touching our wallets.

How To

Live Big Without Spending Big Beyond indulging in the ostentatious antics of Kim and Kourt, we explore some 101 ways to live like Bella and Gigi, minus the A-grade genetics. associated stardom and infinite wallets.

INDULGE WISELY: Figure out what brings you the most joy: is it that lavish restaurant that serves food covered in gold, the beach holiday or the killer heels you can’t live without? Make a list of the indulgences that mean the most to you and focus on those. If a six-course meal seems like a kill joy, that’s ok, own that you’re not into it and save for that new heat styler or pair of Japanese-steel scissors that will bring countless hours of enjoyment to your work. The key here is finding out what works for you rather then spending your hard earned money on what society is telling you to do with it.

EAT SMART, LIVE MORE: We always hear about 'moderation' but how do we actually accomplish it? We suggest trying the 80/20 rule. Try eating-in 80 percent of the time with the other 20 percent splurging on restaurants or bars on your bucket list. Try investing in a good quality pan or a cookbook with recipes that excite you. Eating out should be a treat and you shouldn’t feel the need to deny yourself of dessert or that second cocktail.

‘NO’ IS THE NEW ‘YES’: Time is money, use yours with caution. If you are feeling run down and tired, start practicing saying ‘no.’ Be honest with your friends

90 INSTYLE

and tell them you will catch them at the next get together.

Take control of your life and your agenda, a good friend should not judge you for needing time to yourself. Not only will this prevent burnout but it will bring out the best version of you when you are ready to socialise.

KEEP IT CLEAN: Clearing out your clutter refreshes your mind as much as your surroundings. Go through your things and ask yourself why you own them – what do they do for you? We know it is easier said than done but try to stay on top of your chores daily rather than letting it add up. Your brain after a long day at work will thank you.

HOLD THE PHONE: By holding it we mean take breaks from it and be present in what you are doing. If you are eating, put your phone away and really try to taste all the food on your fork rather than scrolling through Instagram in between bites. We know time is limited, but being present in everything you do is the best free-luxury you can have.

TREAT YOURSELF: Bring the spa to your house with at home face masks or your favourite candle. It’s the little indulgences like sitting at home watching Netflix by candlelight with a cup of tea (or wine) that make your life feel rich and balanced.

EvERy COLOUR yOU NEED IS NOw ON OUR AMMONIA FREE PALETTE! New Chocolates, Fashion Colours, Ash Tones, High Lift Blondes & Toners, as well as Pure Pigment colours.

An exclusive organic herbal complex of Active Botanical Extracts & Wheat Amino Acids enhance the hair with the most gentle and protective ingredients allowing you to create exciting vibrant, long lasting colours.

Our advanced formula is 100% free of Ammonia, SLS, Paraben, DEA, Gluten & are never tested on animals.

MIRAVAL Cotes de Provence Rose miraval.com FORNASETTI Scented Candle farfetch.com LE CREUSET Cast Iron Casserole Dish lecreuset.com.au GUCCI Leather Mid-heal Loafers farfetch.com DR DENNIS GROSS Hydrating Modeling Mask mecca.com.au EXCELLENT EDGES Glider Viper exedges.com

SEMI PERMANENT PERMANENT COLOURED HAIR CARE 575 South Road, Regency Park, South Australia 5010 Ph: +61 8 8300 1999

luminart.com.au

INFEATURE

THE WORLD

ghd’s new online portal and loyalty program is as the names suggests, a world of opportunity.

We speak to ghd ANZ MD Ludovic Dellazzeri on what this online revolution involves.

T

he world’s most known styling tool company, has after 16 years announced some further gamechanging strategies to propel the brand further in the face of salons and consumers. At the heart of these changes is ghd world - an interactive online portal that supports salons and their teams.

In a nutshell, ghd world propels education through a branded learning system and is also the one stop shop for marketing collateral, education, communications, credit, training and customer service. Think how to’s, campaign videos and much more. Ludovic tells us how.

Q. What is happening at ghd?

Transvolution is certainly the most appropriate term. With the consumer landscape in transformation and digital communication channels becoming integral in both the social and business lives of people, we identified we needed to rejuvenate our support strategy and ensure it was tailored to meet the 7000+ hair salons already working in partnership with the brand.

The program involves engaging and providing a higher level of support elements to key partner salons, this includes reward programs and incentives, additional merchandising materials, education and business support to further develop and grow their businesses. At the same time we will continue to support smaller salons in the convenient way they require. To address these customers needs, we engaged with a technology partner who assisted us in developing and launching a new reward program, which included a mobile app – welcome to ghdworld.

Q. Explain how ghdworld will boost ghd sales for members?

To simplify the process and ensure it is easily understood, ghdworld is the first of its kind intranet platform or system that has been developed for hair salons, whereby they can connect with the ghd brand 24/7.

What this means is that it is not a website but an app that upon login opens into a partner salon portal, showcasing all that ghd has to offer, from product information, education seminars and videos, digital assets, press reports, associated social sites, contact to team members, access to customer services, commercial updates on salon performance by month and product targets and sales versus the prior year. It also shows salons how they can get to the next level of partnership within the rewards program at ghd, and many more features. ghdworld is the modern version of a brand website and has been designed to be interactive. This intranet is a hub of business and educational resources that utilises push notifications to send invitations to our salon network to attend webinars, education seminars, discover new trends and how-to videos, as well as a full suite of ghd social media assets – all designed to provide partner salons with not only the latest in technology and tools, but 92 INSTYLE

information on how to use these tools, in the most suitable way to grow the business with ghd.

Q. Is it similar to an airline points system? Is there a tiered structure of membership? ghdworld is a part our new reward program.

Our reward program is indeed a tiered structured commercial membership (partnership), that was launched in July 2017, offering rewards for customer loyalty, similar to what airlines offer today.

The program has various levels of partnership that rewards and attracts specific commercial benefits, terms, specific education offerings as well as merchandising accessibility, all offered via the customer’s ghdworld access login. Salons receive access to a certain level of social and digital assets in line with their partnership status.

Q. How will it involve the whole team and not just the salon owner?

At this stage salon owners have been provided access to the ghdworld intranet via their login details. Salon owners can inturn share the content of ghdworld with their staff, whether it be the salon manager for commercial and marketing updates or simply to grab digital assets to use on their own salon social media channels. Staff members can also use the education section to run sessions in salon, either theoretical or practical, using the video assets that are easily downloaded from the site. In the future we intend to expand this offering to stylists as well, but one step at a time.

Q. What are the main objectives for ghd (apart from engaging stylists) are there any further long term goals with ghd world?

I believe that the role of companies today more than ever, while driving consumers to salons in order to boost their consumer awareness, is also to assist the salon in maximising their utilisation of their partner brand’s image, by making the assets available and accessible anytime, without requiring special requests or necessarily visiting the salon, now and in the future.

Q. How will ghdworld streamline marketing across consumer and through salons? ghdworld is viewed as an additional marketing tool. All our marketing tools are available on ghdworld and we will continue to supply our salons with marketing POS to drive awareness, desire and ultimately conversion to purchase.

We are also accelerating the launch of “ghdpro” on Facebook and “ghd pro” on Instragram – both are worldwide community social platforms created for inspiration for salon owners, stylists and hair artists. The content will include a mix of content from our partner salons as well as up to the minute trend videos from our ghd global team.

Ultimately high advocacy (usage in salons) combined with high inspiration (education) and beautifully displayed products

(visual merchandising), which are animated via strong fully integrated campaigns (marketing) two or three times per year is the key to success for salons, the ghd brand and achieving consumer satisfaction.

Q. What key challenges does the brand currently face with marketing and salon marketing?

I cannot say that we are facing any challenges, our consumer and salon marketing is incredibly strong. ghd’s brand awareness is as high as known brands like Apple. We will continue to work with our media agency and PR agencies to ensure that we constantly increase our top of mind awareness and drive consumer’s to our brand whenever and wherever they prefer to shop, with salons remaining our first destination. Once again with a changing consumer landscape, the brands that want to grow needs to adapt too, and this makes it very exciting, we will continue to explore new avenues that are less traditional and I believe this will be more in tune with the ghd brand DNA and architecture, this is quite daring, very fluid yet exceptionally inspirational.

Q. It sounds like a lot is going on, can we expect more, new products?

In short, yes. ghd is a leading brand and by default market leaders need to innovate to stay ahead. Technology has and continues to drive the ghd brand, today in more ways than ever before. As an example we have recently implemented a new logistics delivery system to our salons across Australia

and New Zealand, whereby similar to shopping online, once our customers place an order they will receive a tracking number as soon as their goods leave our warehouse. We have negated the unkown and our salons no longer wonder when their orders will arrive.

These are small things are making a big difference at ghd. To answer your question more specifically though, we are entering a space of innovation and our next calendar year is to say the least extremely exciting – in true ghd tradition.

A whole new world of success is your for the taking. ghdhair.com/au

INFEATURE

TAX Hacks

M

aking the most of Federal Government tax breaks – and saving thousands in the process, Parramatta hairdresser Sarkis Akle, from hair

by Phd, wants to ensure other hairdressers are taking advantage of some of the support measures that the government is providing.

Hair by Phd was one of the first unisex hair salons in Parramatta, established by Sarkis’ father in 1968. In 1995, Sarkis took over the business with his sister, and after successfully opening a second salon in Carlingford, he has expanded into a third salon in Camden.

Sarkis, who currently employs 21 team members, said common financial struggles across the industry included managing wages, staff management and general cash flow. “You have to make sure your team is paid and happy and bringing in enough money from clients to pay the bills,” he said.

The 47-year-old said it’s important that salon owners kept up to date with money-saving options available to them. “As hairdressers, we tend to get so caught up in doing what we do best, which is hairdressing. We tend to leave the business side alone and rely on accountants,” Sarkis said.

As an experienced salon owner, he said he took advantage of the government’s immediate tax cuts for small businesses, including a $20,000 tax deduction on equipment, last year, and he was alerted to this assistance by keeping his eye on the media.

“I like to keep my eye on politics and as such, I found out about the $20,000 tax deduction,” he said. “It helped me to be able to complete some renovations on my salon and also to buy some new salon equipment.”

In addition to the $20,000 tax break, Sarkis has taken advantage of the government’s Supporting Apprenticeships / Incentives programme, which he says has been hugely helpful to the business. He urges all small business owners to jump online and check out the Federal Government’s website.

“The (Federal) government has a very useful website for small business owners where you can find out about the assistance they can give you,” he said. “It’s very easy and informative – you answer a few questions online and take it from there.”

94 INSTYLE

Through a savvy approach to tax and finance, you could be saving thousands on your salon spend, discovers Michelle Ruzzene.

TOP TIPS FROM THE AUSTRALIAN GOVERNMENT FOR ELIGIBLE SMALL BUSINESS OWNERS: • Tax cuts: The Australia Government has reduced the company tax rate from 30 per cent to 28.5 per cent for companies that are small business entities with an aggregated turnover of less than $2 million. Businesses with an annual turnover of up $10 million will now have until June 30, 2018, to immediately deduct eligible assets up to the value of $20,000.

• Simpler GST reporting means less red tape: The Australian Government is reducing the amount of GST information required for BAS to simplify GST bookkeeping and reporting requirements. This means small business owners can complete their BAS requirements with less hassle.

• Faster depreciation helps SMBs get the equipment they need: New laws have passed that allow small businesses to claim an immediate deduction for assets they start to use – or have installed ready for use – provided each depreciable asset costs less than $20,000. This will temporarily replace the previous instant asset write-off threshold of $1,000.

• Increasing access to company losses: Simpler tax rules will soon make it easier for companies to claim losses when they seek new opportunities to innovate and grow.

• New Enterprise Incentive Scheme: The Australian Government is supporting job seekers to pursue entrepreneurship and selfemployment as an alternative pathway to employment. The recentlyexpanded New Enterprise Incentive Scheme (NEIS) supports up to 8,600 job-seekers start their own business each year.

• Cutting the red tape: Reducing red tape and regulations will enhance competition, decrease business costs and give business owners more time to run and grow their business. The Australian Government set a target of reducing red tape by $1 billion per year, but has already removed $5.8 billion between 2013 and 2016.

• National Business Simplification Initiative: To make it easier to set up a small business and deal with government, governments have agreed to work together to make it simpler to do business in Australia. The National Business Simplification Initiative, will help existing businesses grow and remove barriers to new business creation, which will help innovation flourish and create more jobs.

• A Small Business Helpline: The Fair Work Ombudsman’s helpline is there to provide small business people with a priority service to help with quick, easy and targeted employment advice. Since its launch in December 2013, the Small Business Helpline has answered more than 380,000 calls.

To find out if your small business is eligible for government assistance go to www.business.gov.au/smallbusiness

A MODERN CULMINATING IN ONE EPIC JOURNEY OF ART AND CULTURE, SHU UEMURA ART OF HAIR GALLERY OF STYLE WINNER, LAUREN BRANCIAMORE LAYERED THE HEART OF JAPANESE CULTURE WITH THE ART OF MODERNITY. THE CLOSING PIECE OF YET ANOTHER SUCCESSFUL SHU UEMURA GALLERY OF STYLE AWARDS.

Vince wears Akira Black Jumpsuit, Sille wears Acne Studios blazer, Ashleigh Kwong Silk Skirt and Silk Tie worn around waist.

PHOTOGRAPHY BY TIM ASHTON HAIR BY SHU UEMURA ART OF HAIR GALLERY OF STYLE WINNER LAUREN BRANCIAMORE STYLING BY JAMES DYKES MAKEUP BY PANDA YE PENGSHU FOR SHU UEMURA

Sille wears Akira Red Silk Jumpsuit, Ashleigh Kwong Corset Belt, Acne Studios Denim Embroidered Coat and Studio Elke Earrings.

Vince wears Akira Red Sleeveless Top, Akira Shorts and Pink Silk Kimono and Acne Studios Shoes.

Stylist’s own Silk Kimono worn over.

Sille wears Susan Driver earring.

Vince wears Akira Silk Kimono Jacket with Zambesi Floral Top worn under.

Sille wears Casea The Label Denim Jumpsuit, Trelise Cooper Metallic Green Blazer, Ashleigh Kwong Silk Kimono and Corset with belt worn over and Acne Studios shoes. Vince wears Akira sequinned top, Akira silk shorts and Acne Studios shoes.

INPROFILE

What is your ‘can’t live without’ Shu Uemura Art of Hair product?

Ample Angora! It’s a mousse like no other; it’s never sticky or stiff which means I can layer it to give the foundations needed for a long lasting style. All whilst giving me suppleness and versatility to create almost any look.

LAUREN BRANCIAMORE Shu Uemura Art of Hair Gallery of Style Winner, Lauren Branciamore has travelled from Sydney to Melbourne, to Tokyo and back on one prolific journey celebrating the birthplace of a brand rich in culture and contemporary beauty ideals. Shooting on location in Sydney, we spoke with Lauren on highlights, icons and lessons learned.

Biggest lesson learned throughout the journey?

Staying true to my vision and to always keep pushing and learning! I have so many career goals and dreams, and working with an iconic brand like Shu Uemura is an amazing feeling.

How does Shu Uemura Art of Hair support you as a creative artist?

I feel that my art is supported by Shu Uemura Art of Hair through its ability to be as simple or complex as I make it. The products are reliable and always deliver a luxury finish.

Your highlight of the Shu Uemura Art of Hair Gallery of Style experience?

There were so many highlights! From start to finish the GoS experience was epic. It really was a fusion of creativity and cultural immersion. The main highlight was hands down the moment my beautiful model stepped out onto Shibuya crossing in Tokyo to capture the editorial shot! My heart melted!

If you could have anyone over for dinner, dead or alive, who would it be?

Erykah Badu - she is everything! She has been with me forever, always inspiring through her music, poetry and of course her hair!

Your ultimate indulgence?

Vacation with husband and children. That is absolute heaven!

Album/Song currently on repeat Sydney is producing some awesome music right now.

The Posse, Touch Sensitive and The Goods are all on my playlist at the moment.

Finish this sentence: Shu Uemura Art of Hair is ____ … a product range for the stylist and consumer alike. The shampoo, conditioner and treatment range are particularly amazing and offer something fabulous for each and every hair type. I’m most in love with the Ultimate Remedy collection. With lightening being a huge trend at the moment, this extreme restoration range is keeping my clients hair strong, healthy and nourished.

CHIC ♥

Who is your style icon?

Can I have two? Firstly, Grace Jones. I think of her and instantly become confident.

She’s androgynous and original. Secondly, the Olsen twins! Their androgyny prevails again, but the 70’s rock and roll vibe is also my thing.

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INFEATURE

ELEVATE After 23 years in business, Elevation Hair owner Debbie Ellis has relentlessly focused on good service, while looking at what’s next for her renowned salon business, writes Ida Almasi.

W

e sat down with owner of Elevation Hair, located on the high road of the everevolving Glebe neighbourhood, and found our conversation span from the best time to post on social media to the ideal lighting for a client selfie. But more importantly, we spoke about how one salon has managed to avoid the social media movement that salon marketing teams are obsessing over while still maintaining a loyal clientele.

On the topic of loyalty - Debbie has also boasted minimal staff turnover with many of her staff staying with her for the best part of a decade or more. For those of you that loathe self-promotion, Debbie is your glimmer of hope that you can do it your way.

From the moment we started chatting to this energetic soul we knew she had persistence. From living and breathing hair since the age of 14, to using Redken colour for over 18 years because she believes it guarantees the best result every time, Debbie knows how to put in the hard yards. However, she understands when to make changes where she fi nds fit, like stocking evo products because she thinks it works with the Glebe neighbourhood and selling candles that she sees a gap in her market for.

Elevation salon has been in the same location on Glebe Point Road with a devoted clientele and an even stronger salon culture for 20 years. The staff here have made the salon their own and have been working in the same space for years. Th is is dissimilar to other salons that are having issues in retaining staff as the nature of the younger generation is in need of constant self-evolution and change, leading to difficulty in maintaining staff.

So, how did Debbie Ellis create a positive salon culture with devoted clientele without the use of social media and self-promotion?

She reflects on her simple yet, effective plan to ‘hire likeminded hairdressers in the salon’.

“If you feel like you’re at the stage in your life where you want to have a couple of drinks after work, then you will attract those types of people to work for you. For me, being a mother of two, I wanted people in the salon that were at the same stage in life not just professionally, but personally. But don’t get me wrong” she laughs, “I have had my fair share of fun as well.”

Besides surrounding herself with like-minded individuals, Debbie also credited her perseverance in her business to her devoted passion for being on the floor, “Yes there are days when I 106 INSTYLE

struggle to deal with a tough client, but I know those days will end and tomorrow will be better”.

She also credits her relationship with Haircare Australia which has inspired her to grow and develop her business through conferences and events they hold, pushing herself to progress, rather than getting stuck in a rut and burning out.

Elevation Hair is one of many hair salons that have flown under the radar in a social sense, reminding us that there is hope out there for those who have no interest in self-promotion but see value in hard work, self-development, and love for what they do.

For Debbie, that is a salon reflecting her own nature, understated with full of expertise and gentility within.

If you have gone to any business seminar in the past 10-15 years a main topic of discussion often revolves around how to stay relevant for the post baby-boomer generations (X-Z). We have all heard a familiar story of the extremely talented business owner that has been so devoted to their craft and clients for their entire career, they neglected the momentary trends – instead, they stuck true to the feedback they fi nd coming from the voice in their chair.

Like Debbie’s story, these stories often end the same, with the business owner feeling like they are trying to catch the boat of the social evolution found on the apps of our phones, once it already has set sail, by hiring a young counterpart that can fi ll the generational gap they once neglected, to reach the misplaced market. She has found that by hiring someone to help her do the self-promotion for the salon, she can focus on what she does best without missing out on long-term growth— hair, that is.

In our neighbouring industry of the make-up sector, we are seeing trends budding in heavy contouring and show-makeup that looks better in iPhone light than in person. Th is conversation did have us wondering if our industry has turned into a virtual one where clients are more willing to try the salon with the best wall for an Instagram shot rather than the one that your mum has been going to for years that nails her hair every time.

For now we know one thing, salons can always rely on word of mouth recommendations and loyal clientele that are willing to drive across town to get their tresses done by their trusted hairdresser turned confidant.

From the northside to the eastside to the inner west where her own salon has found its niche, client service will continue to be the salon’s lead.

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02 9489 7776 administration@trichovedic.com.au www.trichovedic.com.au trichovedic @trichovedic

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INHEALTH

HEALTHY Heroes From massage to supplements and your humble herb garden, we place the spotlight on six sources for a greater state of being.

DMK EFA ULTRA Danné Montague-King has long been the sultan of superior skin, and furthers his dedication to radiance with EFA Ultra – a series of signature supplements working to the motto, ‘great skin starts from within.’ Made in Australia the supplement now carries the full group of essential fatty acids 3, 6, 7 and 9, and works with Vitamin E, Fucodian (derived from Tasmanian Mekabu Seaweed), coconut oil, sea buckthorn oil and evening primrose to reduce moisture loss and promote that youthful glows. An ideal source for multiple skin concerns, EFA has been formulated to relieve dry skin, support healthy hair, skin and nails, act as an anti-inflammatory mediator, protect against cellular damage, provide antioxidants and assist with symptoms of mild reactive skin. A simple step for beauty that beams. dmkskin.com.au, 1300 00 SKIN

FACE PLUS MEDISPA Founded by Dr William Mooney, Face Plus Medispa is one of Australia’s most in-demand Medispas, and has more recently settled near the shore of Australia’s beacon for healthy, beautiful bodies, Bondi Beach. From Injectables to massage, energy healing therapy and IV Vitamin Infusions, this bespoke treatment menu is customised to suit every client’s needs, both medically and holistically with the goal to enhance natural beauty while achieving the ultimate in rejuvenation. The motto here is damage repair from the inside out – a preventative approach to wellness, beauty and skin health with a focus on long term results. faceplus.com.au 108 INSTYLE

COMMA Byron Bay’s latest acquisition embraces the healing power of touch amongst a quiet cocoon of interior perfection.

Designed by Eloise Fotheringham, Comma epitomises the census of modern health - conscious minimalism, warm neutrals and pacifying low light punctuated by locally-made joinery, handmade ceramics, Sans Ceuticals scents and Sir the Label uniforms, for a good measure of ‘trend.’ As the name implies, Comma invites you to take a moment to breathe, regenerate, find calm and begin again. New beginnings, rebirth, the epitome of luxury. The Sticks and Stones Treatment incorporates thermodynamic basalt stones and a rolling stick - from ancient origins, the 60 minutes of indulgence will leave you restored, deeply relaxed and with a realigned corporal and celestial self. Muscle tension and poor circulation be gone. The 90 Vessel treatment is a full body lymphatic massage that stimulates flow and vitality while freeing the pathways of our most fragile vessels … Byron bound yet? commabyron.com

LEAN BEAN The brainchild of London born, Bondi local, Lizzie Bland, Lean Bean offers the postcode’s fit female community an extension to their regular health and wellness disciplines. A mecca to ‘fun-loving fearless ladies who work hard and play harder,’ founder Lizzie comments on her growing community of ‘beans’. "We subscribe to the belief that you should be able to live a healthy lifestyle but also enjoy great food and a glass or wine (or three!), without feeling burdened by guilt the next day,” she shared. The secret to a guilt free wine intake? Lean Bean’s signature endorphininducing classes including Power Bean, Bean Box, Barre Beans, Dancing Beans and a host of wellbeing experiences including 6 week fitness and nutrition ‘Leanest You Bean’ challenges plus personalized nutrition advice and workshops. leanbeanfitness.com

Staff targets, online booking, marketing, reports, and so much more

BODY INNER BEAUTY POWDER We’re big fans of The Beauty Chef here at INSTYLE and have recently invested in the burning and brightening powers defining BODY Inner Beauty Powder. Packed with three clean sources of bio-available plant proteins, super fruits, alkalizing greens and probiotics, BODY is one super-charged wellness supplement. Propelling its benefits further still is the recent inclusion of Matcha – the ancient Japanese ingredient boasting benefits such as increased metabolism, enhanced focus/concentration, detoxification and immune booting. And like all of Beauty Chef Carla Oates’ thoughtfully designed products, BODY contains no synthetic amino acids, artificial colourings, flavourings, preservatives, lactose soy or dairy, and provides 100 per cent of your daily intake of vitamin C and 50 per cent vitamin D. Mix with almond, coconut or cashew milk for the perfect snack or meal supplement. Summer bodies start today! thebeautychef.com

THE GARDEN APOTHECARY Homemade remedies for everyday ailments, ‘herb nerd’ Reece Carter offers a vibrant guide to creating your own natural remedies for everyday ailments and beauty needs. In a society obsessed with the modern luxury ideal – health – great focus is placed on a detox-ready pantry and clean living. What about the chemicals and toxins we ingest through medicine and a fixation on youthful skin? In The Garden Apothecary, naturopath Reece Carter shows us how to grow and make our very own gentle herbal remedies, from harvesting healthy plants to concocting your own tinctures and ointments.

Moving from the garden to the kitchen, Reece reveals his favourite recipes – step-by-steps on harnessing the powers of organic ingredients to relieve a wide range of daily ailments. A series of pages ready to boost immunity, relieve stress, improve digestion and enhance beauty, naturally. harlequinbooks.com.au/herbnerd

“Kitomba One really is my favourite.”

Stevie English Stevie English Hair

INHAIR T H E

L AT E S T

S A L O N

A R R I VA L S

EMSIBETH COSMETICS Keyliss Keratin Treat Deep Conditioner. (08) 9277 8008 KEVIN.MURPHY Shimmer.Me Blonde.

1800 104 204 PUREOLOGY Hydrate Sheer Condition Revitalisant. 1300 386 421 REDKEN Diamond Oil Glow Dry Blow Dry Shine Oil and Gloss Scrub. 1300 650 170 THEORIE Purple Sage Brightening Shampoo.

(02) 9666 3611 JUUCE Blonde Revivenz Blonde Leave-In To Restore Tone, Reduce Gold. (07) 3267 5511 MILK_SHAKE Lifestyling Dry Shampoo.

1300 110 032 DE LORENZO Essential Treatments Oil Balance and Equilibrium. 1800 800 347 GOLDWELL Just Smooth Taming Shampoo and Lotion. 1300 135 722 AFFINAGE PROFESSIONAL White Ice Blonde Bombshell Shampoo Xtra. (07) 3823 4566 110 INSTYLE

INHAIR

TIGI Bed Head For Men Mo Rider and Lion Tamer.

(02) 9889 0435 MILK_SHAKE Integrity Incredible Oil. 1300 110 032 SYSTEM PROFESSIONAL Solar Hydro Repair Cream.

1300 889 886 REDKEN All Soft Shampoo. 1300 650 170 R+CO Wall St Strong Hold Gel. 1300 725 122 JOICO Blonde Life Brightening Gel. 1300 764 437 APOTECARI Crowning Glory Nutritional Oils, Vitamins and Minerals for Scalp Health. 1800 276 832 DAVINES Relaxing Moisturizing Fluid. (07) 3267 5511 PURE ELEMENTS Teatree & Spearmint Clarifying Shampoo. (03) 9553 2142 GOLDWELL Creative Texture Texturizer 4 and Kerasilk Control De-Frizz Primer. 1300 135 722 MR MUK Beard Oil. 1300 768 264 TRICHOVEDIC Luxury Trichoplex Bridge Maintenance.

(02) 9489 7776

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INHAIR

ORIBE Straight Away Smoothing Blowout Cream.

1300 725 122 O&M Frizzy Logic Finishing Shine Spray. 1300 724 635 JUUCE Volume Boost Double Up, Add Volume, Body & Texture and Ultra Repair, A Conditioner to Nourish, Repair, Rejuvenate. (07) 3267 5511 SACHAJUAN Protective Hair Perfume. (07) 3395 4997 CHRISTOPHE ROBIN Hydrating Shampoo with Aloe Vera. sales@mcmimports.com.au NASHI ARGAN Shampoo Energizing. 1300 768 433 MATRIX Bond Ultim8 3 Sealing Treatment. 1300 656 247 PUREOLOGY Clean Volume Shampoo. 1300 386 421 HAIR NRG Tame Smoothing Shampoo. (02) 9999 4119 GOLDWELL Curly Twist Curl Control 2. 1300 135 722

112 INSTYLE

INHAIR

JUUCE Silky Soft Xpress Dry Conditioner to Smooth, D.Frizz, Repair Ends. (07) 3267 5511 KMS Moist Repair Cleaning Conditioner and Anti-Breaking Spray. 1800 506 060 DAVID MALLETT Hair and Body Wash. (07) 3395 4997 R+CO Sail Soft Wave Spray. 1300 725 122 REF Hair and Body Shampoo. (03) 9553 2142 HAIRGUM Classic Hair Styling Pomade and Matt Mr. Ducktail Matt Hair Styling Pomade. (02) 9666 3611 ORIBE Featherbalm Weightless Styler and Shine Reflecting Spray. 1300 725 122 KEUNE Mineral Hairspray. (02) 8886 4600 FUDGE Clean Blonde Violet Tri-Blo Violet Toning Blow Dry Spray. 1300 764 437 KEVIN.MURPHY Un.Dressed Fibre Paste. 1800 104 204 SCRUPLES Power Blonde Enhancing Shampoo. (03) 9416 1300

114 INSTYLE

REBUILD FORTIFY MAINTAIN n

n

BOND BUILDING – revolutionary pre and post chemical service shampoo and conditioner 4BOND N’ PLEX System: n Works with ALL colour, chemical and bond building services n Sulphate, paraben and sodium chloride FREE n Maintains and rebuilds hair health between salon visits n Leaves the hair luxurious, soft and shiny. n Prepares the hair’s health BEFORE its next colour/chemical service. n Uses Smart Target Technology plus a special blend of Polymers, Keratin, Quinoa and Baobab Proteins rich in Amino Acids.

4BOND N’ PLEX is unique, revolutionary and ideal for any salon.

Rebuilds, Fortifies and Maintains the hair bonds from the inside out.

For further information or for your local distributor please contact Australian International Industries Distributor of Colour Placement Systems Unit 7c Scoresby Industry Park, 28 Janine Street Scoresby Vic 3179 Phone: 03 9764-2833 | Fax: 03 9764-9709 | Email: info@aii.net.au follow us on facebook.com/AIIHAIRANDBEAUTY

#AIIHAIRBEAUTY

Photography by Tim Ashton Hair by Shu Uemura Gallery of Style Winner Lauren Branciamore Styling by James Dykes Makeup by Panda Ye PengShu for Shu Uemura

INBEAUTY

25 Years Iconic Australian beauty brand Napoleon Perdis is celebrating 25 years this year. The brand has enjoyed global success and expansion, led by a multitude of cult products, including the Pre-Foundation Skin Primer, which is sold every four minutes globally. Other icons of the brand include its DeVine Goddess Lipstick Collection, Ultimate Contour Palette, Auto Pilot Hydrating Milk Cleanser, The One Concealer and more recently the Own It! Mascara Set. Happy birthday, Napoleon Perdis!

1800 814 572

Iceland OPI’s new Iceland collection features a palette inspired by scenic landscapes, volcanoes, glaciers, hot springs, blue lagoons and the Northern Lights, which demonstrate the wild beauty of the land. The collection features twelve new shades in Nail Lacquer, Long-Wear Infinite Shine and GelColor Formulas, all with the brand’s famously playful names.

Shades of mauve, grey, berry, moss, deep purple and pink represent Iceland’s inimitable views and rugged terrain. 1800 358 999

Ultra A Welcome the Ultra A Skin Perfecting Serum Range from Ultraceuticals, which features new and exclusive Retinol delivery technology within Ultra-Reti™ Microparticles that penetrate faster and deeper than ever before. The Ultra A Perfecting Serum in Mild and Concentrated forms use this technology to smooth and soften the skin, and decrease the appearance of fine lines. The revolutionary products feature pure Retinol, supported by Peptides, and Hyaluronic Acid, with the advanced delivery technology that allows the ingredients to have maximum effect. 1800 355 890

116 INSTYLE

Beauty NEWS

Pink Ribbon Support

Bobbi Brown is showing their support for Breast Cancer Awareness Month, held in October, with the launch of their limited edition Pink Ribbon Pink Peony Illuminating Bronzing Powder Set. The set is available from September 25 with 20 percent of the sale price donated to the National Breast Cancer Foundation. It includes a rosy pink shade of Illuminating Bronzing Powder and a Mini Face Blender Brush. This ultra-soft and smooth pressed powder delivers a shimmering, sun-kissed glow and flatters a wide range of skin tones. 1800 304 283

Everlasting Kat Von D is redefining the concept of long-lasting, highlypigmented lips with her Everlasting Lip Liner and Liquid Lipstick ranges. The new products include the range of thirty liners, which vary from nudes to reds and bold, bright hues. Nine new bright shades in the Liquid Lipstick range (think fuschia, grape, gray and aqua, among others) are joined by six nude shades for every skin tone. The lipsticks have Vitamin E and sunflower seed for a comfortable, long-lasting wear. Sephora.com.au

Officially Distributed by EKI Pty Ltd

PEACE Using carefully selected NATURAL ingredients, Peace is a strong and effective range of styling waxes and creams, with the fragrance Aqua Rose that will bring Peace to your day.

ARIMINO – the #1 hairstyling product company in Japan.

Celebrates hair as a limitless source of inspiration.

4 key ranges

CARMEN HAIR COLOUR, SOLARIS LIGHTENERS, ESSENTIEL CUSTOMISED RITUALS - premium hair and scalp care, COLLECTIONS NATURE - botanical and organic hair and scalp care.

Strengthen and enhance your client’s hair, during chemical services by solving three major causes of hair damage.

SHISEIDO PROFESSIONAL’S SALON PROGRAM TREATMENT SYSTEM With the exclusive Intense Triplex Technology. New Products.

Ultimate straightening.

Unbelievably soft, smooth hair.

THE CRYSTALLIZING STRAIGHT SYSTEM With Hyaluronic Thermal Straight Technology.

EKI is the official Australian distributor of Arimino, Eugene Perma and Shiseido Professional Hair Products.

For further information or an in salon training-demonstration-consultation, please call 02 9719 1418 or visit our website www.eki.com.au Mobile: 0404 831 488 | Email: ekihair@gmail.com or eric@eki.com.au Showroom and Office, Shop 1, 52 Lyons Road, Drummoyne, NSW 2047, Australia Salon and Training Centre, 83 Lyons Road, Drummoyne, NSW 2047, Australia

INBEAUTY

c i n a g r O

LIVING Natural is luxury’s latest frontier.

AVEDA Botanical Kinetics Energizing Eye Creme and Tulasāra Renew Morning Creme. 1800 706 377 ENDOTA SPA ORGANICS Balance Me Mist and Multi Vitamin Treatment Oil. (03) 5971 8700 MAAEMO Vitalize Face Elixir. Maaemo.com.au EMERGINC Scientific Organics Peptide Booster Serum. (02) 9712 8188 LUZERN La Defense Urban Protect Detox Mask. 1300 367 969

118 INSTYLE

Luxury® TrichoPlex BRIDGE REPAIR SYSTEM

TAKE THE TRICHOPLEX

CHALLENGE! EVALUATION KIT

AVAILABLE

JUST $69

02 9489 7776 THE SALON TREATMENT SERVICE WHICH WILL PROTECT AND ENHANCE THE CONDITION OF YOUR HAIR DURING COLOURING AND LIGHTENING SERVICES

administration@trichovedic.com.au www.trichovedic.com.au trichovedic

@trichovedic

YOUR COLOUR AND LIGHTENING PEACE OF MIND SYDNEY HONG KONG MACAU AMSTERDAM BRUSSELS MOSCOW DUBAI TOKYO

INBEAUTY

h s a L LUXE Bolder is better.

MARC JACOBS VELVET NOIR MAJOR VOLUME MASCARA. SEPHORA.COM.AU SMITH & CULT LASH DANCE MASCARA. 1300 725 122 INGLOT FALSE LASH EFFECT MASCARA. INGLOTCOSMETICS.COM.AU NAPOLEON PERDIS PEEP SHOW MADAME CURL CURL. 1800 814 572 MAC COSMETICS STUDIO SCULPT SUPERBLACK LASH. 1800 613 828 NAPOLEON PERDIS LONG BLACK MASCARA DOUBLE BLACK. 1800 814 572

120 INSTYLE

Organiser - Cosmoprof Asia Ltd

LOGOTYPES COMMUNICATION & ESPACE

THE LIGHT POWDER

THE LIGHT POWDER

EXPERIENCE

F A C T O R Y

The Light Powder Factory, a live journey to experience how a cosmetic powder is made

Visit the special areas of Natural & Organic, Wellness & Spa and Discover Trends

CosmoLab, a real laboratory to experience how a bath fizzer is made

Enjoy the charity shopping at Boutique and donate

Cosmoprof Awards - Innovation Circle will celebrate the most innovative packaging

Cosmoprof Awards - Beauty Circle will honour the most impressive finished product

C PA MO powered by COS K

AS

IA &

SI A COSMOPROF A

to the Hong Kong Breast Cancer Foundation

INSALON The latest tools, terms and technology

AIRSHOT Cloud Nine has cemented itself as what is now an all-inclusive hot tool line, releasing their first ever blow-dryer, The Airshot. The tool incorporates Vitamin incused ceramic heating elements, to deliver additional care during styling. It also includes antistatic technology that reduces negatively charged particles, to diminish frizz and lessen fly-aways. The tool is sure to become another cult favourite for the brand. Visit haircareaust.com or call 1300 437 436

PRINTED Dessata’s new detangling tools come in two unique printed designs, titled All You Need is Love and La Dolce Vita, launched as part of their famed Prints collection. The first design is vibrant and colourful, with a musical theme and graffiti aesthetic, while the second design honours the Mediterranean woman in black and white, with flashes of red and gold. Both designs are available in Mini, Original and Maxi sizes. Visit dessata.com.au or call 1800 536 326

ULTIM8 Matrix’s new Bond Ultim8 system strengthens hair and offers confidence. The system gives eight benefits to hairdressers, as it protects bonds during lightening, maintains lift, prevents hair breakage, preserves hair fibre, nourishes the hair and promotes healthier, shiner hair, while not requiring reformulation or extra time. Bond Ultim8 is delivered in a three-step system, with an Amplifier, Sealer and Sealing Treatment. Visit matrixprofessional.com.au or call 1300 651 991

PIGMENTS Malibu C has released Concentr8 Colour Pigments, a series of dry powders that are available in the three key primary colours of red, blue and yellow. They allow for artistic mixing with oxidative colour, nonoxidative colour, direct dyes and Malibu C Klay. The powders can also be used alone and can be added to any base, such as shampoos, conditioners and hair masks.

Visit datelinecity.com or call (02) 9666 3611

BRITEPLEX Briteplex is touted as not just another conditioning treatment, rebuilding the disulfide sulfur bonds broken during colour and straightening services, as well as heat styling and sun exposure. Briteplex can be utilised as a standalone treatment, as part of a bleaching or colouring service, or as a weekly repair to reduce breakage and restore hair health. Visit briteorganix.com

GLIDE STICKY FOILS Glide’s new sticky foils provide a platform for hairdressers that is easier to use, locking in place to minimalise leakage and making folding a choice rather than a necessity. The innovative format also allows hairdressers to join lengths together, ensuring the foils can be as long as the hairdressers want and making the possibilities endless.

Hairdressers can view the in-depth how-to video on the brand’s YouTube channel. Visit glidehairtools.com.au

THE LIGHTEST HIGH-PERFORMANCE * PROFESSIONAL DRYER IN THE WORLD.

FERRARI DESIGNED ENGINE • UP TO 50% FASTER DRYING • OVER 50% QUIETER 40% LIGHTER THAN OTHER DRYERS • UP TO 5,000 HOUR LIFE • 4 YEAR WARRANTY **

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For the month of October 2017, get your hands on a BaBylissPRO RAPIDO dryer for a 30 day money-back guarantee. Contact HAIRCARE AUSTRALIA today.

*Based on airflow vs. weight. ** Based on higher air volumee and pressure when compared to our DC motor dryers. **When compared to our other professional dryers. †When compared to our other professional dryers of like performance without noise-reducing filter. ©2017 BABYLISS S.A.R.L.

Distributed exclusively by Haircare Australia. For stockist enquiries call 1300 437 436 or visit haircareaust.com

INSALON The latest tools, terms and technology

LUXE BRUSH RANGE The EVY Professional Schima Mixed Bristle Brushes and Crystal Shien Brushes have been created by stylists for stylists. The brushes feature EVY Professional’s mineralinfused technology for the ultimate styling experience which ensures hair is left healthy, lustrous and shiny. Visit www. evyprofessional.com or contact (03) 9439 4841

STEAMPOD The new look L’Oréal Professionnel Steampod is a professional steam styler that hydrates and smooths the hair. The tool works by delivering a continuous stream of high-pressure steam into the heart of the hair fibre, which results in a natural blow dry finish. The appliance can be used to create a variety of finishes from smooth and supple looks to soft, gentle waves. Hair only needs to be 80 percent dry before using the tool.

Visit lorealpro.com.au or contact 1300 651 991

COVERED Lengthen the life of your GlamPalm Clinic by using professional silicone covers to protect against liquid seepage that can ruin styling tools. The reusable covers are made to be used with Tetone film strips, available in 100-piece box sets, which will not melt, even at temperatures of 200C. These additional features protect your styler during use and increase its lifespan. Visit www.glampalm. com.au or contact 1300 652 797

VG10 iCandy has developed their VG10 Scissors in conjunction with their International Ambassadors to prioritise precision cutting.

The scissors are hand crafted from high quality VG10 Japanese steel, also providing ergonomic comfort handles, superior blade geometry and a unique ball bearing tension system to create a balanced tool. The range is available in Master Golden, Expert and Pro models. Visit salonscissorsdirect. com.au or contact 1300 790 450

PINBOX Sharon Blain has launched PinBox, a kit containing all the long hair essentials hairstylists need in salon, on set and backstage. The kit comes with metal salon clips, black pins, black and brown standard hair pins, black and brown bobby pins, 4mm brown and black elastics, 2mm brown and black elastics, black rubberbands and clear polybands, packaged in 11 individual, spill proof compartments. Contact www.sharonblain.com

SUNSET SHADES Joico’s new LumiShine® Permanent Crème Color shades are inspired by a sunset, with the Natural Red Gold Series now added to the lauded range. The colours incorporate natural base tones with radiant warm facets, red hues and reflections of gold.

The colours contain the brand’s patented Argiplex technology to restrengthen hair and imbue it with shine, provide 100 per cent grey coverage, reduce breakage and come in five new shades. Visit joico.com

THE INDUSTRY SOURCE

www.styleicons.com.au www.facebook.com/INSTYLEstyleicons @instylehairmag For further information email: info@styleicons.com.au

INBUSINESS

HERE’S TO THE INNOVATORS Cosmoprof 2017 will bring together a bold and diverse group of brands, events and educators to put innovation in the spotlight, headlined by the inaugural Cosmoprof Awards.

C

osmoprof Asia’s 2017 iteration is rapidly approaching, and if the allure of new products, dynamic trends and one of the world’s most exciting cities wasn’t an enticing enough, the event has introduced the first ever Cosmoprof Awards to recognise innovation in the product sector.

The awards are open to companies from every side of the beauty and hair industry, spanning exhibitors of raw materials and formulations, to those involved in packaging and machinery, as well as finished products. The event will show off all these stages in full, with the One Fair, Two Venues initiative made popular last year. The supply chain stage will be spotlighted at Asia-World Expo from November 14 to 16, and finished products across Perfumery and Cosmetics, Natural and Organic, Beauty Salon, Hair, Nail and Accessories will be featured at the Hong Kong Convention and Exhibition Centre from November from November 15 to 17.

The awards will consist of the Innovation Circle Awards, which acknowledges excellence in formulation and packaging, and the Beauty Circle Awards, which specifically celebrates creativity, high quality products and successful marketing strategies. With the success of the Innovation Circle Awards, the platform has expanded to include finished products and now comprise the allnew Cosmoprof Awards in its entirety.

The Innovation Circle Awards includes categories such as makeup and skincare formulas, makeup and skincare packaging

126 INSTYLE

technology, packaging desin and the Special Jury Award, which is given to the product amongst all the finalists that displays innovation, creativity, sustainability and execution. The impressive panel of judges has been recruited from various international brands and publications from countries such as the US, China, Indonesia, the UK and France.

The Beauty Circle Awards also hosts a range of international judges from Italy, China, France, the US, the UK, Korea and Hong Kong, judging categories dedicated to each product group: hair, makeup, skincare, nails, and natural and organic. The Best Beauty Brand Online Award selects from all finalists to award excellence in product marketing, brand building, promotions, social media, innovation, online presence and relationship cultivation.

Both initiatives are organised in partnership with Beautystreams, which designs the display areas for each finalist, and trophies have been created by Centdegrés.

The competition has tasked companies with submitting products

by September 15, with finalists to be revealed on September 26 before the show commences overseas in November. Winners of the Innovation Circle Awards will be announced on November 14, and Beauty Circle Award winners will be named the very next day.

Just another must-see highlight from a full week dedicated to innovation, networking and culture at Cosmoprof Asia.

For more information visit www.cosmoprofawards-asia.com and www.cosmoprof-asia.com

INBUSINESS

GROWING PAINS Success. We’re all striving for it but how do we achieve it? There are several ways to get there - we’ve come up with three easy ways to help you grow a more successful business, discovers Timely’s Joanne Neville.

WHAT CAN VOUCHERS DO?

Secure future revenue

You can receive significant benefits from selling vouchers. You have the ability to secure future revenue in advance and it gives your clients a reason to return again. If you play it right, you also have the opportunity to make additional revenue. Often when a client redeems a voucher, they actually spend more than the value of it. And when a client visits you can work your magic to upsell retail products or other services.

Free marketing to potential clients When a voucher is purchased as a gift, it might be for someone who isn’t a current client. So by simply selling vouchers, you are potentially able to increase your client base. A real bonus is the fact that the voucher also comes with the recommendation of a friend or family member. It’s said that 84 per cent of people are likely to trust recommendations from these groups of people, so it’s likely you can gain a number of new clients this way.

A convenient gift We’re sure you can think of many times you’ve needed a last minute Mother’s Day or Christmas present. So make sure you offer vouchers to your clients so there’s a convenient gift option in front of them. They’ll certainly appreciate it and it means more money in your pocket. It’s an easy option for any salon or spa too. Creating vouchers using your salon and spa software takes just a few minutes and it’s inexpensive to print a range of great looking vouchers.

OFFER CONCESSIONS

Create a habit

Selling concessions locks your clients in to visit you multiple times in the future. This not only secures future income, but it also assists in building a habit as clients are in a routine of consistently coming back to you for their services. These regular, loyal clients are a key aspect of growing a successful business.

Improve your revisit rate Kitomba has just released new and improved concessions and included the ability to add an expiry date to a concession. By specifying expiry dates you have the ability to ensure your clients

visit you regularly rather than remembering it’s time to pop in for their service. This can really help reduce your revisit period. For example, if you sell facial concession cards with six visits and an expiry date of six months you’re essentially enforcing a four week revisit period. This ensures your clients are visiting you regularly enough to realise the results they’re after, so you’ll have happy clients. Plus you can enjoy the benefits of a shorter revisit period.

Offering payment options Concessions give your clients options! Perhaps they prefer to save up and pay for their services all in one go. Or maybe they love the thought of receiving a discount for their ongoing loyalty.

DEVELOP A LOYALTY PROGRAMME

Create loyal clients

Everyone should have a loyalty programme to assist in developing loyal clients. It’s important for your clients to visually see their loyalty points adding up too. Check if your salon and spa software offers this feature as it’s an easy way to keep your clients motivated and excited as they get closer to reaching their reward.

Save money The cost of keeping an existing client is 10 per cent of the cost of acquiring a new one. That’s because you don’t have to spend money attracting them and they’re generally cheaper to service. A loyalty program is an easy way to to incentivize those clients to stick around and to ensure they feel valued by you.

Upsell and make more money You have a 60-70 per cent chance of successfully up-selling retail products or services to your current clients. That’s compared to just a 5-20 per cent chance with new clients. It’s because they trust you and are more loyal, so are more likely to feel comfortable spending money with you. Pair this knowledge with a team challenge to upsell the products you’ve had your shelves for too long or an additional treatment to each client and you’re likely to see some great success.

Joanne Neville is the Marketing Manager at Kitomba Salon & Spa Software. To learn more about Kitomba, visit www.kitomba.com or call 1800 161 101.

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INBUSINESS

FIVE EMERGING SALON MARKETING TRENDS Our clients and our potential clients are becoming tired of traditional marketing tactics. The days of leaflet drops and selling steak knives has worn thin and if anything it turns our clients off coming to us, writes Larissa Macleman.

T

he term ‘content marketing’ may sound boring but trust me when I say it’s vital for you to master in order to really see your salon grow.

The new way of marketing is not to advertise… well not straight off the bat anyway. So how do we get cut-through in an inundated online space? If traditional advertising and deals are dead… what do we do?

Content Marketing includes blogging, social media, video and guest blogging, and is driven by conversations and storytelling instead of simply broadcasting and selling to your potential clients who follow you.

Below I’ve outlined the 5 steps you need to take in order to get started with content marketing for your salon:

1. DEFINE YOUR AUDIENCE In order to be really effective with all your marketing, you need to clearly define your target audience and then speak to them in everything that you create.

It’s worth getting super-clear on who she is, what they like and where you can reach them.

Pay attention to demographic information such as age and location, but drill down even further so that you really get inside her head.

A great place to start is to survey your current clients - they hold a wealth of information that can help you get more customers through your door.

2. SET GOALS Set clearly defined goals for your content marketing to measure what’s worked and what hasn’t. It’s unlikely that one piece of marketing alone will bring hundreds of new clients through the door.

Think of your content marketing as pieces of a jigsaw - they all need to slot together in order to create the chapter book. The punchline (getting them to make a booking) is toward the end once you have established who is in the story and their purpose. Content marketing objectives could include: • Increasing brand awareness of you and your salon - let people know you exist.

• Building a following of potential new customers - stay top of mind.

• Turn those likes into Bookings - now you can get those Bums on Seats!

• Keeping your current customers engaged and coming back time and again.

Repeat what works for you.

128 INSTYLE

3. CREATE QUALITY CONTENT The content you produce is the backbone of your marketing strategy, and this is what will really make you seen and encourage your followers to share, helping you reach more people.

Your content (the stuff you post and share) should be both engaging and thought provoking in order to encourage followers to take an action related to your business eg: book, like or share.

Plan for what to post and when, then be consistent. Here’s how: • Create stories that will be interesting to your clients. After all its about them... not you and your team!

• For each piece of content you produce for your salon, you should include a ‘call to action’ - ask your clients to do something.

• Ask a meaningful question, and make sure you reply! Modern marketing is about two way conversations and this is the best way to build connections.

4. PROMOTE AND DISTRIBUTE Do you fall into the trap of creating a great Instagram picture or blog post, and then sitting back and waiting for it to do all the work for you?

Unfortunately, it doesn’t work this way, and you need to share your content far and wide to really get any traction... you can’t sell a secret!!!

• Promote and boost each blog or story • Don’t complain about paying to promote on Facebook, nothing in life is free. - pay to play and stand out!

• Get your wider community to share it, create some good connections that will regularly share.

• Email it to your clients.

5. RE-PURPOSE This is a great way to save you valuable time, and to reach even more people. Once you’ve created an amazing piece of content, you can adapt it slightly for these different audiences and different platforms. You can also use snippets of your blog posts on social media and in your email marketing in order to ensure more people see what you’re saying.

This modern marketing is fast becoming the number one way to connect with your ideal clients - both old and new. As a salon owner, your business lends itself to this type of marketing so it’s worth getting Investing the time in it now.

INBUSINESS

STAY IN YOUR LANE Timely’s Rosa Anderson discovers specialisation in the beauty industry is the key to success.

T

he days of the one-stop shop may not ever be over, but as hair and beauty grows, there’s room for a more bespoke approach. One that prioritises quality and skill over ease of access or familiarity.

It takes a special kind of person to be a kick-ass hair and beauty professional — but the more the industry grows, the harder it is to stay on top of it all. As the industry gets bigger and better it’s important for your business, and state of mind, that you stay in your lane.

The result? Specialisation.

Some specialists are all-rounders, but in the hair and beauty industry today, being “good” isn’t good enough. And people are looking for just that — specialists.

In the hair industry alone we’ve got balayage, ombre and splashlights to name a few! And that’s just colouring!

Camillo Pane, the CEO of Coty, says, “The beauty industry is becoming increasingly complex. Our instinct is to dislike complexity. But we either embrace it, or we’re not going to be around.”

As the industry does become more complex and competitive, we industry pros need to consider what we’re good at and perhaps leave behind what we’re not.

STAY IN YOUR LANE The industry is changing, and so too are our customers! With the growth and accessibility of the cosmetology industry, consumers are becoming more educated, and have more choice. Because of this, customers are seeking companies and brands that are in line with their personal ideologies. Just look at the growth of the crueltyfree market!

But how do you specialise? How do you, do you?

SEEK OUT WHAT YOU LOVE If you’re already an industry professional, what is it that you love about the industry? If there’s a certain treatment, method or skill that excites you, take note of that. We tend to be good at what we love, and if we’re not, we work hard to ensure that we become better. This is a great start!

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INBUSINESS GROW YOUR TEAM AROUND THEIR SKILLS If you’re looking to grow a team, empowering others to embrace their skills is a recipe for success. Got a staff member who is passionate about creating beautiful brows? Let them focus on what they love. Your staff, business and clients will benefit. That way, if your business does have an all-encompassing model, your staff can specialize rather than your business.

“When you find that passion and purpose, everything just snowballs into place.” — Ashleigh Scott, The Facialist (Auckland).

YOU CAN TURN CLIENTS AWAY Sounds crazy, right? But as stylists and beauticians, we’re not suited to everyone.

If a customer is after a certain look, and you know you cannot deliver, then you don’t have to treat them. You can’t be the best at everything. As soon as you try to be all things to all people, you begin diluting your skills, and people stop believing in what you’re selling.

Customers will appreciate your honesty and professionalism, and they will be more likely to return to you for the treatment that you’re good at or recommend you to others.

Don’t add that extra stress to your busy workload by trying to please everyone!

Stay in your lane.

“These days, everyone wants a specialist. I have a separate technician for my hair, tan, nails. I even have a different person for my cut and my colour.

Rather than having that one stop shop, you get better results when you do go to those specific people.” — Isabella Walker, Bella Brows (Brisbane)

WHO DO YOU BEST SERVE? The term “target market” exists for a reason. It comes back to the notion that you can’t please everyone. Hone in on what is important to you, and your business. Is reducing your carbon footprint a goal at home and in the workplace? Then allow that to be your point of difference!

Don’t waste your energy pleasing everyone. If you can figure out who your customers are, you can better appeal to them!

QUALITY OVER QUANTITY It’s an age old saying, ‘choose quality over quantity’. If you can immerse yourself in what you’re good at and what you love, you will find success.

When you find this point of difference, you will deliver. Not only is this important for business, but it is vital for your well-being!

Don’t stress yourself out trying to please everyone. We all love a challenge, but don’t let it weigh you down.

Don’t be afraid to specialise, and don’t be afraid to tell your clients just how good you are.

What do you love?

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MINERAL Shadows Collection MINERAL Shadows Collection is a 12 colour collection featuring fashion colours/toners and intense counteraction. All 12 colours can be used to achieve pastel results on blonde hair as toners or as additives to counteract unwanted tone or simply to intensify pigment results as a permanent colour.

visit: www.farmavita.com.au phone: 03 9310 5120 email: info@farmavita.com.au

ee!

Tr y Jeval Co lo ur Fr To request your FREE Jeval Italy Hair Colour Sample Kit email info@jeval.com.au or call 02 9882 3100

jeval.com.au

Sample kit contains: 3 tubes of Jeval Colour 1 Jeval Developer Jeval Colour Info Pack

Hair coloured by Jeval The natural technology

Express Yourself...

Uniquely

Natural botanical formulation with nourishing vegetable liposomes for beautiful, healthy hair

Get striking colour without compromising the health of your client’s hair and scalp.

Formulated with protective Vitamin B Panthenol B5 that protects the hair fibre, increasing hair elasticity. Ideal for sensitive scalps.

For your nearest Jeval distributor, call 02 9882 3100 or visit jeval.com.au