INSTYLE September-October 2019

The Magazine for the Hairdressing Professional

September/October 2019

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TIGI Copyright Colour introduces True Light Freestyle Blonder, this NEW innovative high performing freehand lightener will become your new favourite blonding partner. Formulated with clay and mineral oil to provide a controlled seamless application and up to 8 levels of lift in only 40 minutes for healthier, brighter blondes without compromise.

The TIGI exclusive Anti-Breakage Arginine Complex helps to maintain the hair integrity during the lightening process for beautiful and healthy-looking hair. TIGI Copyright offers the perfect blonding tool with the SOS Extreme Recovery Treatment, TIGI’s bond builder, to regain hair’s virgin strength in only 5 minutes*.

Copyright your salon story with the NEW TIGI True Light Freestyle Blonder. *When used as a system vs non-conditioning shampoo.

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The Professional edition

INEDIT

33 PUBLISHED BY BHA MEDIA ABN 23142047943 41 Bridge Road, Glebe NSW 2037 Ph: 02 9660 2113 Fax: 02 9660 4419 INTERMEDIA MANAGING DIRECTOR Simon Grover EDITOR Cameron Pine cameron@intermedia.com.au ONLINE & DEPUTY EDITOR Shannon Gaitz sgaitz@intermedia.com.au CREATIVE CONTENT EDITOR Ida Almasi BEAUTY EDITOR Michelle Ruzzene mruzzene@intermedia.com.au CONTRIBUTORS Ryan Baker Kyra Sproule NATIONAL ADVERTISING MANAGER Joanne Cowan jcowan@intermedia.com.au PRODUCTION MANAGER Jacqui Cooper GROUP ART DIRECTOR Sanja Spuzanic ACTING CIRCULATIONS MANAGER Troy Brookes subscriptions@intermedia.com.au ANNUAL SUBSCRIPTION INSTYLE is published six times a year SUBSCRIPTION PRICES (Australia Rates) 1yr (6 issues) for $75.00 (inc GST) 2yrs (12 issues) for $120.0 (inc GST) 3yrs (18 issues) for $157.50 (inc GST) Please make cheques payable to; BHA MEDIA PO BOX 55, Glebe NSW 2037 Ph: 1800 651 422 Fax: 02 9660 4419 Circulation: 14,000

This publication is published by BHA MEDIA Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication.

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FROM THE EDITOR

B

eing authentic is more important than being influential.

While it’s possible to achieve both, we’ve experienced an interesting evolution throughout the rise of online influencers.

It was all about the right timing to ride the Insta-wave of growth while sharing the 'highlight reel' that incidentally led to the development of the term ‘FOMO’ (fear of missing out) for those of you who may have been hiding away from words that have been born behind a screen and made their way into our lives.

Businesses then got on board and promoted their ‘best aesthetic’, seemingly making everything seem achievable for all, and we all started to develop idealistic images in our heads about how things should look, often avoiding the solid and proven business practices to back it up.

Reputation is everything and we usually only get one chance at it, the same as we only get one chance be be authentic.

The reality now is becoming slightly more complex – consumers are tired of seeing perfection and over-staged images. They want you to prove why you do what you do, show them how you recycle, initiate change and what your values are as a company – ironically these things have nothing to do with looks or beauty and determine the key motivational factors in a consumer's purchasing decision.

Feeds are getting tiring when the tone is the same and ‘real life’ celebrities such as Celeste Barber who embrace a less glamorous and more approachable persona are being celebrated. On the front cover of VOGUE Portugal, Celeste is a true example of a consumer’s yearning for real content. A disturbing amounf of people started to take themselves a little too seriously by living through an online persona that has nothing to do with their real life. These are some of the many reasons why on August 5 we launched our Real Talk Business conference, to which feedback has been overwhelmingly positive. Real Talk created unadultered conversations for true connection - look out for our digital edition profiling these non-branded conversations.

Some of our big brands have copped a lot of slack in recent years when product has shown up in less than ideal channels that question loyal to salons. But like anything, there’s no guarantee the stock is always genuine, it could be old stock and, despite any controversy around this topic, selling new innovations to salons first has and will always remain the priority of the majority of professional salon brands in the market.

Small steps in the nod towards a more authentic existence is more important now than ever and L’Oréal Professional Products Division has stood up to the grey market with a broad consumer awareness campaign called - #dontriskit. The campaign educates consumers about products that have been parallel imported, the impact they have, and the risks that come from using them.

To lighten things up in a more comedic spin for an often dry and bitter industry conversation, L’Oréal PPD has teamed up with national radio announcer, comedian and YouTube sensation, Tanya Hennessy, to draw attention to the issue in a humorous and relatable way. The content is expected to resonate with our salon consumers as well as Tanya’s established audience, which boasts over 94,000 YouTube subscribers, 1.1 million likes on Facebook and 152,000 followers on Instagram.

Beyond images of beautiful ambassadors and celebrities promoting the idealistic and professionally uninspiring scenarios of hair, here’s just one of the many examples that's celebrating our move towards a more real and authentic way of engagement.

So instead of sitting around complaining about where you may have seen some of your brands of choice distributed, now is the time to focus on the positives and that’s by utilising the tools to promote the same campaign to your salon audience. No matter the salon, hopefully the campaign will minimise those annoying consumers that get you to run through all the products they should use, only for them to go home and finding them cheaper online - something that affects all of us and every brand.

While we might not always be able to control authenticity, we have a choice whether we’d like to help educate against the problem or continue to be part of the problem. No person or salon is perfect and no brand is doing everything perfectly, but if we take responsibility for the nest around us by spreading true and authentic messages, rather than negativity, rumours and idealistic views of what’s happening out there, we have the potential to convert consumers every day and change the perception of how they view stylists and professional products (our industry’s livelihood).

Authenticity is just like a promise, you can make one, but it’s the way you continue to live your promises that make you an authentic business. Authenticity is the new marketing. What are you doing to remain authentic in business?

Cameron Pine, Editor

@instylehairmag www.twitter.com/styleicons_aust www.facebook.com/INSTYLEstyleicons

INSTYLE 11

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� + 61 3 8790 4230

[8) info@natulique.com.au

Q www.natulique.com.au

CONTENTS ON THE COVER 36

40 51

INconference Edwards and Co Management Retreat Goldwell Elumenators Authenticity: The New Luxury

REGULARS 14 48 50 72 76 96 98 108 112 114

Upfront Industry Happenings The Edit Dee Parker Attwood The Edit Courtney Mason My Way Free Rein of Style INhair Product Launches INbeauty Beauty News INbeauty Haute Beauty INsalon Tools and Accessories INbusiness A Sustainable Experience INbusiness That’s My Client

ONSTAGE 22 24 26 28 30

Real Talk 2019 Aveda Colour Harmony 2019 Goldwell Color Zoom Winners 2019 Dyson Melbourne Roadshow Hairhouse Conference 2019

FEATURES 32 35 38 42 44

46 52 54 56 58 66 68 70 74 75 82 84 92 93 94 100 102 104 105 106 110

Haircare Australian Business Summit Social Media Knowledge by Jo Burgess Pure Competition Winner and Finalists Affinage Professional Conference Silver Bullet Fastlane Rotating Curling Iron Lakmé X Basin Haircutters A Little Luxe INdesign Luxe The Luxe List Session Vibrant by Nature by Lakmé ghd glide Revlon Professional Salons Couture by Mary Alamine Shag Salon Foil Me Keracolor Session Silk Spinner by Goldwell Phorest Faction8 by Pulp Riot The ‘Blush’ Romantic by Comfortel Dyson New Zealand Launch #dontriskit by L’Oréal Professional Products Division Salon Gabrielle Color Intensity by Joico Chilli Couture X Natulique Studio 8 Manly

84 24

32

104 48

UPFRONT

Industry Happenings

WIN $25,000 WORTH OF PRIZES WITH L’ORÉAL PROFESSIONNEL’S SMARTBOND AND CERRONE L’ORÉAL PROFESSIONNEL LOVES TO reward its fans with prizes and its 2019 competition shows that in extravagant form. Last year, their ‘Drive Your Colour’ campaign, awarded a hairdresser and a client a new car each, as chosen from over 700 salons and 200,000 entries nationally. Now, they have collaborated with iconic Australian jewellery Atelier, Cerrone, to offer one stylist and one consumer the ultimate experience in diamonds by using Smartbond.

The winners (one consumer and one hairdresser) will each receive a trip for two to Sydney, champagne and lunch at an iconic Sydney restaurant (Bondi Icebergs), a private tour of the Cerrone diamond workshop, as well as an enormous $20,000 worth of diamonds. The entire experience is valued at $25,000. Every use of Smartbond during the competition time gains an entry into the competition.

The competition is based around the brand’s premier Smartbond technology, necessary during colour services for better strength and shine in the hair results. The technology works to protect the bonds deep within the hair and strengthen them during technical processes, such as lightening and colouring, resulting in hair that is stronger, feels softer to touch, and looks shinier.

The competition is presented alongside a campaign, where brand muse Ellie Gonsalves was dramatically transformed from a rich copper into icy platinum blonde. The transformation was thanks to L’Oréal Professionnel Artists Damien Rinaldo and Adriana Marmino from Boris the Cuttery.

“One of Ellie’s main concerns going blonde was obviously damage,” the duo shared. “By using Smartbond throughout the process it helped to reduce damage and ensured the integrity of the hair was always maintained. Ellie’s transformation didn’t happen overnight, we pre-lightened prior to the campaign shoot, and thanks to Smartbond, we were able to further lighten two weeks later.”

“We use Smartbond in all our colour services! It’s designed to protects the bonds within the hair and strengthen them, our clients really notice the difference. The hair feels stronger, softer to touch, and looks shinier,” they continued. “ Using Smartbond in every colour service, not just lightening, has also helped us grow overall colour business.”

Entries are open as of August 1 and run until October 31 – use Smartbond in this time to have your chance for total and pure luxury, as is the L’Oréal Professionnel way. www.lorealprofessionnel.com.au

14 INSTYLE

SHOWPONY PROFESSIONAL ANNOUNCE 2020 REBRAND

APPLY FOR DCI EDUCATION’S 2020 GINO FOSSANO SCHOLARSHIP DCI EDUCATION DOES more than teach, it also fosters an important and supportive community to facilitate true growth, and their important Gino Fossano Scholarship, launched in 2019, is an important part of that.

Gino’s legacy lives on in the hair community through this initiative and beyond. He started hairdressing in 1978, grew to employ dozens of staff and was known for his consistent drive and positive attitude.

In 2020, the Gino Fossano Scholarship will be awarded to one apprentice hairdresser (1st to 3rd year) in each of NSW, QLD, VIC, WA & ACT, and will be offered to hairdressers who exhibit Gino’s same work ethic, fun loving nature and caring manner.

The selected applicants will win a spot on the 2020 DCI Elevate Program in their city. The DCI Elevate Program consists of 10 three hour workshops, based one per month, which teach precise and expensive cutting techniques, starting in February through to November. The total value of these courses is $2600. Entries close in November 2019. www.dcieducation.com/elevate-program/

AUSTRALIAN HAIR EXTENSION brand Showpony Professional has some big plans for 2020, with a rebrand to mark their 12th year in business and a surge towards impressively sustainable practices. The rebranding takes these environmental considerations into extreme account, with a new aesthetic as well.

The new branding will depart from their usual pink and grey colour scheme, offering an elegant aesthetic anchored by clean black white and a millennial pink design. The brand will also be revealing more product colour options and methods within this new phase.

With their new packaging, Showpony Professional will become the world’s first environmentally packaged Hair Extensions company.

The new packaging will allow for a an 80 per cent reduction in total plastics used on hair extension products, using only 100 per cent recycled plastic material on their hair care range.

“I am extremely conscious of climate change and how as a business, we can be doing more to reduce our effect on the environment,” said the brand’s founder Stephanie Mason. “My team and I have spent countless hours brainstorming how we can reduce our footprint both in the office and in our product offering.” www.showponyaus.com.au

DYSON LAUNCH NEW SUPERSONIC™ ATTACHMENTS THE DYSON SUPERSONIC™ HAIR DRYER continues to innovate since its 2016 launch, and it has now debuted some important new attachments for the tool.

The first attachment is the new gentle air dryer, which provides a softer, more diffused airflow whilst still allowing fast drying.

Similarly to the Dyson Airwrap™ styler, this attachment takes advantage of the Coanda effect. The attachment manipulates the machine’s airflow to widen its path, delivering a gentle, cooler airflow to the scalp and maintaining the same energy through a larger area. With lower temperatures, the attachment benefits bright colour and aids colour longevity.

The new wide-tooth comb attachment has been made specifically for curly and coily hair, aiding shape and volume, while still being gentle on the scalp and enabling even drying.

A re-engineered diffuser presents the next innovation, made to define curls and reduce frizz with a two-tiered mesh system. This creates a pressure environment within the head of the attachment, acting as a porous barrier to dissipate airflow for an even distribution of air during styling.

The styling concentrator also has been re-engineered, with a fast, precise airflow for controlled styling by sections. This allows for thinner styling to create a smooth, straight finish. www.dyson.com.au

ALFAPARF MILANO PARTNERS WITH MR AND MISS WORLD AUSTRALIA ITALIAN HAIRCARE BRAND ALFAPARF Milano has partnered with Miss World Australia and Mr World Australia, showing off their new innovations and catering to the styling and pampering of the many contestants. The top-tier brand joined with the competitions during the semi-final and final circuits as an official sponsor.

In the company’s first order of business, it styled the women’s semifinals as well as the men’s finals in Melbourne in April, the first time Mr World has been hosted in our country. Former Love Island contestant Eden Daly won the Mr World Australia title over runner up and former The Voice champion Harrison Craig, after a series of fashion, interviews and Q and A segments. Eden won a trip to the Philippines to compete internationally, using the platform to showcase his commitment to fashion, beauty, a healthy lifestyle and philanthropy.

“I am delighted to have Alfaparf Milano on board for Miss World Australia 2019 and Mr World Australia 2019 and 2020 as our official hair sponsor. I have been a fan of cristall liquidi for years. It’s my number one go to product,” said Deborah Miller, Miss World Australia National Director. www.alfaparfmilano.com/en-AU/ INSTYLE 15

UPFRONT THIS EVO COLOUR COMPETITION GIVES YOU THE CHANCE TO WIN $US1000 EVO IS ASKING ITS artists one very important question – are you a colour wizard? The brand is giving three winners $US1000 each for their artistic skills, so it’s time to throw your wizard hat in the ring if that could be you.

The brand is tasking colourists with creating a colour look with Staino by evo Fab Pro. They must then post a photo of that look to Instagram, with the hashtag #stainoskillz and the formula used in the caption. Bonus points for the creative artists who name their colour creation as well!

The competition is already open and closes on October 31, and one winner will be selected in each month of August, September and October by the evo creative team, You can enter as many times as you want and the brand will be sharing some of their favourite, must-see looks.

Make sure your profile is public so the brand can see your entry. www.evohair.com

REDKEN SHADES EQ CELEBRATES 30TH BIRTHDAY REDKEN’S RENOWNED SHADES EQ officially turned 30, celebrating the “colour that thinks it’s a conditioner” by congregating important hairdressers and colourists at Melbourne’s Redken Academy to learn, discuss important industry topics, create colour looks and express their favourite thing about Shades EQ. The day included 18 salons including Oscar Oscar, TKay Studio, Telleish Hair Studio, Hair by Maxi and Pearl Blonde, creating a variety of looks to show the versatility, wearability and trending nature of this versatile colour, as led by Sheree Knobel of Bixie Colour.

The day began with an important discussion on the pivotal salon facet of social media, as the salons discussed social media content, when, how and how often to post, hashtags to use and best practices that help salon drive traffic. The main takeaway was that it’s not just always about the finished looks – it’s about the salon, the stylists themselves and adding personality to Instagram with light, fun and authentic content to appeal to a digitally savvy younger generation. www.redken.com.au

BRISBANE HAIR AND BEAUTY EXPO 2019 ALMOST 7000 INDUSTRY professionals flocked to Brisbane on July 28 and 29 for the 5th annual Brisbane Hair and Beauty Expo (BHBE), congregating at the Brisbane Convention & Exhibition Centre to unite the national industry.

Big name presenters spanned the continent and beyond, with high profile educators such as Lorna Evans, Estelle Oliveri, lil off the top with Jules and Benni Tognini, Kym Krey, Jack Horton, Cherie Stokic, Geoffrey Herberg, the WAHL Education team, Dario Cotroneo, American Crew International Allstars and Anniss+Barton gracing the stage. This was part of the unique EduFEST education program, which educated hundreds of attendees on techniques, skills, business intel and more in an accessible, intimate way.

Inspiration and education were also in full force on the Centre Stage, Deals Direct Stage and Barbershop Stage, with over 40 free presentations as incorporated into the all-inclusive entry ticket price. The Centre Stage included showcases by salons and artists

by Epic Hair Designs, Hair by Jools, Lorna Evans, Tigerlamb, Katy Reeve, Laura MacLeod, Pure Organics Haircare Education Team, Profile Hair Design, the Rising Stars Showcase and Ella & Jade.

“We are thrilled with the reception that BHBE received from the industry for the event’s 5th year. Queensland should be incredibly proud! The amount of creativity, talent, and dedication displayed by all involved, from competitors, to stage shows, to exhibitors, to attendees was simply amazing and continues to get bigger and bolder every year,” said Expo Founder and Manager Jason Greenhalgh. “We are grateful to all those who supported this year’s event – our sponsors, partners, exhibitors, educators and visitors. The event will only be as strong as the support provided by the industry.”

The floor highlighted over 80 companies on show, with deals and offers via beloved brands such as GlamPalm, Evolve Hair 16 INSTYLE

Concepts, Eva Professional Australia, Excellent Edges, Silk Oil of Morocco, WAHL, Professional Use, AII, iCandy Scissors, Andis, Davroe and many more.

The event’s expanded Sunshine Pro Series Competitions were a highlight of the two days, with over 460 professionals competing in the Hair Competition, Barbering Competition, Emendee Nail Competition, LashJoy Lash Competition and the Crown Brush Makeup Competition. Congratulations to the skilled hair winners!

With each passing instalment, BHBE unifies the hair and beauty industries in sunny Queensland and propels brands, education, competition and industry excellence forward – we’re already looking forward to what they pull together in 2020. www.brisbanesbanehairandbeautyexpo.com.au

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FOCUS ON CABELO CULTURE HUSBAND AND WIFE TEAM Elvio and Sue Caires from Cabelo Culture are arguably Pyrmont’s best – and coolest hairdressers, with some notable hair tools of choice.

Elvio and Sue Caires are passionate, hair-cutting masters who can’t stress enough the importance of quality tools to excel in their craft.

“Hairdressers with scissors are like painters with a brush,” Elvio said.

“They are true artists and need the best tools to work with.”

It’s why the creative, Portuguese duo choose Joewell for themselves and all of their team at Cabelo (‘hair’ in Portuguese) Culture.

“Even our apprentices all use Joewell,” Elvio said. “You won’t find any other scissors in our salon.”

The Joewell ambassadors, who are heading to Auckland and Christchurch later this year to share their knowledge, said that a great cut was timeless, and cited Vidal Sassoon as an industry icon who revolutionised the hair industry with his innovative techniques and styles.

Sue, who started using the Japanese-made scissors about 25 years ago, still has her first pair.

Now, she is rarely seen without her Joewell Classic Pro 4.5in Scissors in hand, which Sue uses for absolutely all aspects of a cut, including thinning.

“For our style technique we always use 4.5in scissors,” Elvio said.

“The sharpness, the shape of the blade and the size of the scissors is every important for us to be able to achieve the results that we do.”

Elvio, a HABA board member, said that every hairdresser could do an amazing haircut in the chair, but that didn’t mean they were a good cutter.

“It’s how the cut grows out and how it looks six, seven or eight weeks later,” he said.

“That’s what we are great at and that’s why we have so many repeat customers.”

Elvio said the support Joewell offered was outstanding to all staff members.

“When they get blunt, the scissors get sent back to Japan to be sharpened,” he explained.

“They come back like brand spanking new.”

Joewell is distributed by Australian International Industries. www.cabeloculture.com.au WATCH NOW

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UPFRONT KEMON LAUNCH ‘AND’ RANGE

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PURE HAIRCARE DEBUT DYNAMIC REBRAND SUPPLYING SALONS WITH a luxury aesthetic at an accessible price point, Pure Haircare’s focus has always been on providing salons with a solution that inspires consumers to embrace professional haircare, not just for the cosmetic feel, but also for the values.

Recently parading their repack across social media with a very pleasing and gently curated range of product images, the complete Pure range is made from 100 per cent recycled Australian land waste plastic – the first brand in Australia to move beyond just the formula to the packaging we consume.

The completely elevated brand repack was launched at the company’s annual conference, that along with products being made from Australian land waste plastic, that the company has also become carbon neutral.

“Our bottles are made from 100 per cent Australian recycled land waste plastics in an effort to create a circular supply chain. This chain takes recyclable plastic and processes it by sorting, shredding and creating pellets that are then used to make our recycled plastic bottles. Through this process we estimate we will rescue over 100 tonnes of plastic from reaching landfill each year,” said 18 INSTYLE

Pure Haircare Marketing Manager Raelene Addley.

The fresh new aesthetic perfectly complements last year’s Bee Pure campaign whereby Pure Haircare included Bee Pure seed bombs with each haircare purchase.

Each product came with a parcel of organic clay and bee-friendly seeds, aiming to increase the natural habitat and food sources of Australia’s native bees.

The Pure range of products are blended with naturally derived ingredients which have been carefully researched to substitute traditional synthetic ingredients.

Pure’s aim to develop a safer, more-gentle environmentally friendly haircare regime has been pure and simply advanced. It doesn’t just end with the products, it is in every form of the brand’s packaging and collateral whereby this eco-conscious mindset prevails. Brochures, posters and everything in between are all printed on 100 per cent recycled carbon neutral paper, processed in a chlorine-free environment.

Pure’s formulations contains modern, clean and green ingredients and they continue to develop safe, gentle and sustainable products using organic ingredients that are 100 per cent certified.

Also launched is a new range featuring a Fusion Complex. These products are formulated to rebuild chemically damaged hair from the inside out – one of women’s

LAUNCHING FROM KEMON, welcome a new haircare range titled ‘AND’, the first Icea Vegan and Love Nature certified professional hair styling line, which utilises protective and synergistic formulas for effective, natural results.

Products are formulated so as not to weigh hair down, with multiple styling possibilities, paraben-free formulations and protective and hydrating properties.

Key ingredients include Procyanidins from Grape Seeds and Ferulic Acid, which prevent the formation of UV induced free radicals, soothe skin irritation and slow down the cell aging process of hair, as well as absorbing solar radiation and providing a UV filter to protect the hair. Each product is characterised by a two-digit number that identifies the hold and shine level it provides, for a scientific approach to haircare and styling.

The range is comprised of primers that adjust hold and shine pre styling, stylers for shape and style, and finishing products that complete the look. Available in professionals salons throughout Australia and New Zealand through September, it’s time to discover ‘AND’. www.sabrecorp.com.au

biggest concerns today. Active repair ingredients protect existing disulphide bonds as well as reconnect broken ones.

Enriching organic ginger, rosemary and acai oils soften and smooth hair texture while improving hair colour for stronger, healthier hair. www.purehairaustralia.com

AUSTRALIAN HAIRDRESSERS NOMINATED AS FINALISTS FOR BRITISH HAIRDRESSING AWARDS’ INTERNATIONAL CATEGORY

TIGI ANNOUNCE FIRST AUSTRALIAN FLAGSHIP TRAINING ACADEMY

SIX FINALISTS HAVE been announced as the nominations in the inaugural International Collection of the Year category at the 2019 British Hairdressing Awards, sponsored by Schwarzkopf Professional. The brand new category was open to all global hairdressers working outside the UK, and three Australian hairdressers have made the final cut, showcasing the extreme talent in our local industry.

Australia’s own Nathan Armagnacq of Oscar Oscar Chadstone in Melbourne, Jacky Chan, also of Oscar Oscar Chadstone and Uros Mikic of Kinky Curly Straight in Adelaide were announced as finalists, alongside Chrystofer Benson from Utah, USA, Tracey Devine-Smith from Abu Dhabi and Alan Pereque from Montreal, Canada.

Each entrant submitted four fashion-savvy photographic images to be judged by a 100-strong panel of UK industry judges. The finalists will now submit four more creative hair images for additional judging. www.hji.co.uk/british-hairdressing-awards-sponsored-byschwarzkopf-professional

THE COLOUR COSMETICA Academy has been named as the first ever Australian TIGI flagship training academy, designed for new and existing industry members to grow, elevate and invigorate their hairdressing abilities.

Based in Adelaide to deliver the brand’s national education, Colour Cosmetica is a registered hairdressing and session training academy, co-founded by sisters Angela Pastore, TIGI’s new head of session for ANZ, and Rebecca Faraone, who offer decades of experience for mentorship and training to industry members. The space will offer accredited qualifications, industry driven courses and workshops.

“At TIGI we are always looking to drive the hair industry forward offering unique opportunities and product range for both established and emerging talent,” said TIGI’s head of marketing and operations for ANZ, Karina McBride. “The partnership with Colour Cosmetica and its revolutionary academy helps to cement this vision. This exciting alignment is an ideal fit for TIGI, with our core brand values of education and artistry marrying perfectly with Colour Cosmetica’s philosophy that education leads to success.”

Students will receive comprehensive, hands-on training at the academy, as aided by the brand’s global education tools. Students will be provided with a TIGI session kit and will continue to utilise innovative and premium products from the TIGI portfolio. www.tigi.com

KATY REEVE APPOINTED HEAD OF EDUCATION FOR PROFESSIONAL USE

WELLA PROFESSIONALS NAME TRACEY HUGHES AND LUDMILA HLINOVSKY AS NEW EDUCATION LEAD TEAM

NOTED EDUCATOR AND current Australian Hair Fashion Awards NSW/ACT Hairdresser of the Year Katy Reeve has a new role, being recently appointed as the Head of Education for hair distributor Professional Use, which has brands such as Mizutani Scissors, Y.S.Park Professional and Balmain Paris Hair Couture under its umbrella.

“We are very excited that Katy is joining Professional Use at this time of expansion and growth for us,” said Emal Hakikat, CEO and Founder of Professional Use. “It has taken me several years to find the right person with the right skillset, and Katy’s creative ability mixed with her business and education acumen is immensely valuable. We only work with the best, and our bespoke range of hair and beauty brands are held in high regard by famous names in the hair profession both locally and globally.”

Katy will deliver both hair education and design in her new role, and will work with hairdressers, creative artists and other professionals in delivering training courses for the industry. She was formerly renowned as the National Creative Director & Head of Varder at TONI&GUY Australia and now joins other Professional Use brand ambassadors and idsustry leaders such as Frank Apostolopoulos and Renya Xydis. www.professionaluse.com.au

HAIRCARE JUGGERNAUT WELLA Professionals has puts faces to the behindthe-scenes restructure they have been completing over the past year, announcing industry icons Tracey Hughes and Ludmila Hlinovsky as major new parts of their education team. Tracey will take on the position of Education and Digital Transformation Leader, while Ludmila has been named Creative Manager, both for Australia and New Zealand.

For Tracey, a renowned educator, motivational speaker and industry leader with three decades of experience, the role brings her back to Australia after living in the US. “I am beyond thrilled to return to Australia to join COTY’s leadership team; and humbled to take on an influential role which will allow me to further develop our industry through impactful education,” Tracey said. “It is exciting to be a part of the Wella family, as well as being part of a future vision for an established, iconic brand during their exciting new chapter.”

Ludmila brings 20 years of experience to the team, with a founding role at Oscar Oscar salons that catapulted her into the world of hair artistry and education, through which she has worked with Wella Professionals in the past as well.

“Wella has been my family for many years and I am so excited to return as Creative Education Manager for Professional Beauty,” she said.

“Wella’s brand vision is stronger than ever and I feel privileged to share this journey with our incredible talent.” www.wella.com INSTYLE 19

UPFRONT

GLIDE HAIR TOOLS SUPPORT BREAST CANCER AWARENESS CAMPAIGN BREAST CANCER IS something that affects too many Australians and people worldwide, with an estimate of almost 20,000 new diagnoses of the disease in 2019, and the most commonly diagnosed cancer in Australia this year. Glide Hair Tools are doing their part to rally the hairdressing industry in support of awareness, preventing and help against breast cancer, with their pink De-Know shower brush tying into their #checkyourbreasts campaign.

MILK_SHAKE LAUNCH K-RESPECT KERATIN SYSTEM MILK_SHAKE HAVE DEBUTED their new k-respect keratin system, made to improve the condition of the hair, reduce volume, fight frizz, give shine and make hair easier to manage. The technology fights against the alteration of the hair’s structure, which can occur through everything from chemical treatments, environmental aggressors and more. k-respect addresses these issues for all hair types, with a specific formula that offers straight hair for three to five months as well as eliminating frizz. The treatment is safe and conforms to industry standards that prioritise the health of both the hairdresser and client. Beyond its kindness to the salon and client, it helps the environment, with innovative packaging that reduces its output of plastic waste.

Hero ingredients include the core keratin as well as precious oils from the Amazonia rainforest, with an important formula that modifies the hair fibre for long-lasting smoothness. The optimal goal of the treatment is to eliminate frizz but not intervene with the natural structure of the hair. The product boasts naturally sourced ingredients with no added formaldehyde, using modern science to respect the health and beauty in equal measure.

In salon, the preparing shampoo and smoothing treatment cleanse, hydrate, open the hair cuticles and then straighten the 20 INSTYLE

The campaign will run throughout WATCH NOW September and October in conjunction with Breast Cancer Awareness month in October. The process was supported by the National Breast Cancer Foundation (NBCF).

The De-Know shower brush has been designed with every aspect concerning its suitability for salon retail and to raise genuine awareness. The design showcases artwork that says ‘Check Your Breasts’, while the sleek packaging includes subtle text education on breast cancer statistics. The brush has been kept compact for the retail shelf, but offers an appealing design to catch clients’ eyes.

In advance of the campaign, the initiative has received impressive initial support from industry wholesalers in Australia and those in New Zealand, with pre-sale orders exceeding expectations. Proceeds of $2.50 from the sale of each brush will be going directly to the National Breast Cancer Foundation of Australia and National Breast Cancer Foundation of New Zealand, for those sales supported by New Zealand wholesalers.

Salons can contact their nearest wholesaler now to buy twelve products and get two for free. Jump on board with this amazing initiative.

For more information visit www.glidehairtools.com.au

hair respectively. The retail line provides a complementary at-home regimen, with a smoothing shampoo, smoothing conditioner and smoothing maintainer mist that utilise similar hero ingredients from the Amazon, as well as muru muru butter and milk proteins to sustain results, protect the hair and provide additional elements of anti-frizz. Other hero treatment ingredients include sunflower oil, organic fruit extracts from goji berries, papaya and strawberry, organic buriti oil and more, all of which offer strength, hydration, protection and condition to the hair.

The in-salon and retail products are ideally suited to all hair types. The diverse service is customisable within these broad hair types, and can be tailored to provide anti-frizz action, natural movement or perfectly straight hair from hair types that were previously damage, coarse, fine and curly.

Between its focus on health, the earth, hair quality and customisable client services, k-respect is your salon’s new go-to offering for so many reasons. www.conceptualbrands.com.au

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ONSTAGE

Terry Hawkins

Panel 1 with Cameron Pine, Wendy Gunn, Sheree Knobel, Angela Sassasno and Sharlene Lee

CONVERSATION CONNECT REAL TALK 2019 HIT SYDNEY WITH A HUGE OPENING BUSINESS EDUCATION EVENT PACKED WITH INSPIRING SPEAKERS, IMPORTANT MESSAGES AND AN ATMOSPHERE OF TRUE GROWTH AND CONNECTIVITY. CUTTING THROUGH THE NOISE TO TRULY MAKE A CHANGE IN THE INDUSTRY. ON A DAY FILLED WITH INSIGHTS, ANECDOTES AND EXPERTISE, HERE’S EVERYTHING YOU MISSED. POWERFUL, AMBITIOUS HAIRDRESSERS, salon owners, brand representatives and business people congregated at the Ovolo, Woolloomooloo on August 5 for the inaugural Real Talk business education event, witnessing a significant line up of speakers as they spoke to every important facet of the industry and salon management. In a day that covered networking and high-powered learning, Real Talk worked with some of the biggest names in the industry to invigorate its audience and truly create conversations that matter.

The day was opened by INSTYLE editor Cameron Pine, who spoke of the anticipation in the air with the big names on show in a day dedicated to a mentality of learning, growing and sharing in the name of community excellence. MC and retail expert Terry Hawkins then officially opened the proceedings, getting

WATCH NOW 22 INSTYLE

Dario Cotroneo

Terry Hawkins, Bianca Boulden and Bridgette Birchall

the audience up and out of their chairs to interact. She discussed important concepts of outlook, empathy and sincerity, before making everyone introduce themselves in a non-talkative way to truly connect.

Dario Cotroneo of DCI Education was the next speaker on show as he delivered must-have intel on the art of the consultation. He spoke of the necessity to truly understand your client and practice deep listening to achieve that. “Deep listening will change your life,” he said. “We want to be heard so much, but everyone who comes into our life is a teacher, my clients are my mentors.” He warned attendees to keep both their emotions and ego in check and make the choice to change your life to act in this way.

Next was the first of two panels, compered by Cameron and inviting industry leaders onto the stage to share their experiences.

Award winning salon owners and hairdressers took to the panel, which consisted of Circles salon owner Sharlene Lee, iconic Bixie Colour salon owner Sheree Knobel, Kings Domain’s Angela Sassano and internationally renowned hairdresser and business women Wendy Gunn of Ink for Hair. The panel discussed everything from team culture, to social media and life and business plans that are inspired by passion, risk taking and embracing change.

Two leaders from the famous Edwards and Co team, General Manager Bridgette Birchall and Communications Manager Bianca Boulden, then spoke about industry disruption, from their

experience within the Edwards and Co juggernaut. They explained the initial freelance model that set the salon brand apart, and spoke of the importance of finding a different point of view. They attested the importance of culture as built by facets such as social media and education in building their salon empire.

Social media was the next supreme focus, as Social Media Knowledge’s James Fitzgerald showed his expertise in this field, offering attendees insights on each channel’s algorithms, engagement and processes to improve their reach. He urged salons to build up their customer data to sync it to their social media lists, and take advantage of pixels that can actively target returning clients for up to six months after their visit.

Next Lee Cohen, Oscar Oscar Business Development Manager, educated on how this famous salon brand facilitates luxury, advocating the importance

many other ways it has improved the salon world. They talked about the importance of asking for help with challenging technological aspects, and how this salon sector is continuously evolving, offering more opportunities for clients to find the salon, buy from it and interact with it. Personally, finding the time and software that allows you to step away from your business for work life balance is also paramount.

Francesco Ruggerino

Monique McMahon, Renya Xydis and Terry Hawkins

of front line staff members, leadership qualities, the importance of consultations and separating business and creative roles in the salon in building this environment.

He suggested asking clients to spell out their limitless hair dreams, and then scaling it back to something they could afford in terms of money and time that still offers extreme value to your salon.

The power duo of Valonz’s Renya Xydis and Que Colour’s Monique McMahon then showed off a brief glimpse of their ‘For The Love’ education, which offers a true sharing culture and community so salon owners need not feel alone. They discussed the importance of culture as it pertains to sound, smell, touch and texture in the salon, and offered the key advice that your team truly makes your brand and must be invested in.

A technology panel, compered by INSTYLE’s Jo Cowan, brought more stars to the stage. Stevie Corthine of Stevie English, Stevie Vincent of Stevie Vincent Hair Studios, Glenn Tucker and Kristy Hines of Element Aveda Sydney and Brodie-Lee Tsiknaris of Rokstar Hair discussed the importance of software, with consultations, bookings and the

Prema’s Francesco Ruggerino closed the day as he educated on entrepreneurship, telling the audience that he visualises his end goals in his endeavours, which has allowed him international success. He spoke about moving to high consciousness, opining that we live in auto-pilot much of the time and need to connect to our sense for true long term success. He relates all business conversations back to company values, emboldening a tram mentality, while also attesting the power of delegation and ego management.

The day provided networking opportunities at lunch and drinks and canapés after the speakers, fostering a true community mindset that invigorated attendees within a true culture of sharing and growing.

The event, presented by INSTYLE, was sponsored by major brands such as Redken, Phorest Salon Software, Revlon Professional, Showpony Hair Extensions, Shortcuts Salon Software, De Lorenzo Haircare, Consult by Timely Appointment Booking Software and Matrix Professional.

By the industry, for the industry and with the industry, Real Talk spoke to the important power we all hold as hairdressers and salon owners in truly pushing ourselves, our team and our community. Constant learning, dedication and higher thought makes this industry truly one of the best in the world – and that’s worth talking about.

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ONSTAGE

SCREAMING COLOUR IT WAS A FITTING EXPLOSION OF CREATIVE COLOUR AS AVEDA CELEBRATED THEIR 2019 COLOUR HARMONY AWARDS, PAYING TRIBUTE TO AN INTERNATIONAL WORLDHOOD THEME AND LOOKING FORWARD TO TOKYO 2020.

TO SAY COLOUR was in abundance at the Aveda 2019 Colour Harmony Awards night is a massive understatement.

Guests rocked their best and brightest attire – and hair – at The Mint in Sydney’s Macquarie Street for a fun-filled night of celebration, cocktails and dancing.

This year’s theme, Worldhood, asked contenders to consider a “visual culture born of selfexpression and creative play for a new globally connected reality”. The theme tasked entrants with interpreting and

working within global and social trends that had been connected and homogenised across continents with the advent of social media, but which we still viewed, created from and were inspired by differently.

Aveda education development partner artistic lead, Mathew Wickham, kicked off the evening’s festivities with an entertaining opening speech, before one of the judge’s, session stylist Alan White, spoke about the impact Aveda has had on the hairdressing world.

“The world has finally got to where Aveda is and you guys are all really expressing what you feel about hair,” he said. “That’s what Colour Harmony is all about.”

Rowi Singh, influencer and beauty content creator was also a judge, as was global artistic director for Aveda hair colour, Ian Michael Black. Ian took to the mic where he kept the masses in stitches with his witty commentary before explaining the entrants 24 INSTYLE

would be competing in the categories of Colour Harmony, New Talent, Editorial and Digital.

Prizes for this year’s winners included an upcoming editorial representation and a shoot in INSTYLE, product and tool prize packs and a trip to Aveda Congress in Tokyo in February 2020 for the overall Colour Harmony winner. Each entrant had to recreate their model’s look on the day to be appraised and judged in comparison to their photographic entry.

The models paraded their looks on stage for each category and guests waited with baited breath as the winners, listed below, were announced.

Colour Harmony – Naoki Monzen - Salon Yazbek Editorial - Amber O’Donnell - Element Aveda Lifestyle New Talent - Isobel Austin-Andrews - De Stijl Digital - Jade Beal - Amicus Hair & Beauty

The festivities continued well into the evening, celebrating Aveda, Colour Harmony and the industry at large with a sense of colour and community as only Aveda knows how. This true salon family toasted to the values, culture and creativity paramount to Aveda – we already can’t wait for next year.

INSTYLE, who were delighted to be a media partner for the event, would like to extend their congratulations to all the nominees and winners.

For more information visit www.aveda.com.au

WATCH NOW

ONSTAGE

Rita Marcon, director of education for KAO Salon Australia The Goldwell team

VIENNA BOUND

GOLDWELL COLOR ZOOM’S 2019 NATIONAL FINALISTS HAVE BEEN NAMED AND CELEBRATED AS THEY PREPARE TO REPRESENT THEIR COUNTRY AT THE INTERNATIONAL COMPETITION IN VIENNA. CONGRATULATE THEM WITH US AS WE SAY BOTH GOOD LUCK AND BON VOYAGE. GOLDWELL HAS ANNOUNCED THE winners of their national Color Zoom competition for Australia and New Zealand, announcing the Creative Colorist and New Talent Colorist titles for each country. Those winners will now compete for the global title in Vienna for a rare chance to be come part of the renowned Global Color Zoom Creative Team.

Congratulations to those esteemed winners. In Australia, Priscilla Hume of Pump House Hair in Victoria, who won the Creative Colorist Gold title, and Demi Richards of Mazee Hair, Victoria, who won New Talent Colorist.

In New Zealand, Nicky Crombie and Kayla Green, both of Vivo Hair and Beauty, won the titles of Creative Colorist and New Talent Colorist, respectively.

The entries were based on interpretations of this year’s Color Zoom collection, titled Remix. The aesthetic was comprised of bold colours, sharp contours and deep contrasts inspired by pop art and graphic minimalism to create an optical pop effect. The result consisted of entries that inspired in their audacious use of colour, form and technique.

You can support our national champions in the Color Zoom Challenge: The Goldwell Stylists’ Favorite Awards. Since 2015, this award has put the power in the people’s hands, hosting an online vote where you can vote between all the National Gold winners from around the world. The vote will take place at www.goldwell. com/stylistsfavorite from September 1 to 15, and the winner will be announced live on stage at the event.

For these talented winners, their next stop is the Global Zoom Gala Show in Vienna, September 29th 2019. Good luck to them as they seek the global prize!

For more information visit www.goldwell.com.au 26 INSTYLE

2019 Goldwell Color Zoom national medallists

Nicky Crombie entry

Priscilla Hume entry

Kayla Green entry

Demi Richards entry

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Joey Scandizzo

MELBOURNE LIGHTS

Jayne Wild

Damien Rinaldo, Frank Apostolopoulos, Peter Thomsen, Jayne Wild, Renya Xydis and Joey Scandizzo

DYSON’S HIGHLY ANTICIPATED STYLIST EDUCATION ROADSHOW TOOK TO MELBOURNE WITH SIX HAIRDRESSING STARS AND INCOMPARABLE INNOVATIONS, LEAVING THE AUDIENCE INSPIRED.

WHEN ONE OF the world’s biggest electrical conglomerates hits your city with an evening of inspirational hair looks, styling tips and technological know-how, the industry stands up and takes notice, and that’s what happened on August 26 as hairdressers packed into Docklands to learn and be inspired. Dyson brought on their inspiring ambassadors – the incomparable and awardwinning Frank Apostolopoulos, Joey Scandizzo, Damien Rinaldo, Peter Thomsen, Renya Xydis and Jayne Wild – to each create two looks live on stage and then participate in an intimate Q and A. It was access to hairdressing stars and feature technology usually impossible to achieve.

The evening was compered by Dyson’s own Kelly Morgan, and a series of speeches and videos cut to the heart of the Dyson mantra – they solve the problems others ignore. A few years ago, those problems involved hair and heat styling, and their innovative solutions include temperature control, styling efficiencies and ergonomic motor placement to change styling forever. Throughout the evening, the team gave important tips on the Dyson Supersonic™ hair dryer Professional edition and all-new Dyson Airwrap™ styler that you can utilise and teach your clients for total ease in modern hair styling.

Understanding these tools was one part of the evening, the other was an inspiring hair show. Each ambassador created two looks – one more editorial and one more commercial – on stage. The true diversity of aesthetics showed the tools’ various capabilities when speaking to a range of creative briefs and motivations.

For Jayne Wild, anti-gravity was her inspiration, as she used the styling concentrator attachment to achieve bounce right to the root of the hair in two looks of interesting, different shapes that both retained the same sculptural ethos. The second look in particular achieved notable hair height in a captivating Avant Garde shape.

28 INSTYLE

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Joey’s first more editorial look was Givenchy inspired with delicate pieces of hair on the face in intricate patterns. The look was moulded, gelled and set with the Dyson Supersonic™ hair dryer Professional edition Diffuser attachment, leading the way to a commercial second look of must-have waves. Using the Dyson Airwrap™ styler, Joey provided a look with the movement, finish and polish that makes his salon such a go-to for Melbourne celebrities.

Renya’s looks turned heads for varying reasons. Both ultracreative, the first look utilised colourful string with ideal placement, as well as braiding and stitching for a unique texture and long hair styling, in a festival, or as Renya would say “mermaid” inspired style. The second look was an evening highlight, building up cardboard and padding to create a boxlike structure, and then coating this in glitter with a graphic hair line and gold line around the face. The Diffuser attachment – an editorial favourite – was again pivotal in setting the look.

Damien Rinaldo showed off an Instagram favourite – the cascading, waterfall-esque Boris Boned Pony, conceived by Damien and his salon earlier this year and something amazing to watch created live. The structural ponytail bridges the gap between commercial and editorial, becoming a total signature for this award-winning hairdresser, as ideally achieved with tension in the boning of the look. His second look showed off the power of the cut, as he had transformed a model with a trending short bob.

Peter Thomsen has worked with Dyson for several years, and he showed off his cut and style expertise. Live cutting on stage, his first look included a chin-length fringe disconnected from the length of the rest of the cut. The cut itself boasted internal layering

Renya Xydis

ONSTAGE

so as to allow lightness, movement and support with long hair. His second look again used the Dyson tools to create texture and waves, as anchored by a Games of Thrones style, dragon inspired, scaly hair pieces for total editorial difference.

Frank focused a lot of his styling on the power of the Dyson Airwrap™ styler, showcasing his trademark live cutting and fringe shaping for an editorial first look. The second look brought in his favourite style era – the 80s, what else? – with curls, crimping and an opulent gold head piece.

The banter on stage kept the audience laughing and entertained all evening, and this casual approach was translated to the final Q and A. The six hairdressing superstars discussed favourite aesthetics, top tips that have resonated with them since their apprentice days and their own experiences with the Dyson tools. A major takeaway was the importance of hard work over talent, something all the ambassadors credited as imperative to success.

A final runway show of all the looks was a true testament to the power of Dyson, while giveaways, discounts, canapes and champagne made the education event an all-out party. Once again, Dyson provided a Monday night out well worth the price of admission in Melbourne as this Roadshow makes its way around the country. Don’t miss the Sydney instalment on November 11.

For more information visit www.dyson.com.au/educationroadshow and to shop visit www.dyson.com.au/professiona

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ONSTAGE

THE HAIRHOUSE EXPERIENCE A NEW TAKE ON THE HAIRHOUSE AUSTRALIA ANNUAL TWO DAY CELEBRATION TOOK A RECORD NUMBER OF FRANCHISEES, SUPPLIERS AND SPECIAL GUESTS TO HAIRHOUSE’S HOME TOWN AND MELBOURNE’S ICONIC CROWN COMPLEX OVER AUGUST 26 AND 27, WRITES CAMERON PINE.

SINCE FIRST LAUNCHING in 1992, Hairhouse remains on an impressive trajectory, having dropped the Warehouse from their name. All of a sudden landlords are taking the brand on as a more premium player, wanting to place Hairhouse next to leading brands such as Sephora and Mecca in major shopping centres – one of many significant feats of late. It is an achievement in-line with an introduction of more ‘premium brands’ to the fold that once would have been seen as unachievable for the group.

As winner of the 2019 Multi Franchise of the Year Nick Nayef said, “We no longer have any excuses. We can’t complain we don’t have this brand or aren’t being taken seriously by the entire industry – we have no excuse but to continue to grow.”

Today Hairhouse boasts over 125 locations and is the largest employer of qualified hairdressers in the country. For the first time in Hairhouse history franchisees, key store and support team members, stylists and business leaders connected within the brand’s hometown for this highly anticipated annual event. The energy in the room was filled with both heartfelt gratitude and a sense of pride for the home city in which the brand really began to flourish.

Brand Director and partner Emad Nayef spoke of the unwavering family spirit within the business, first set by Tony and Joseph and continued by many loyal franchises and partners.

“It’s pretty surreal to be having a gala night at the Crown Palladium considering the first one was at the Portsea Pub! We are changing the way we do things, how we are perceived and in our own way we are elevating the industry,” Emad said.

Imploring staff with the acknowledgement and power to shape the industry which every way they want, the Hairhouse vision has never been more collectively consistent.

30 INSTYLE

According to Emad, the staff, all 1200 plus of them, have the power to change people’s lives and have the power to change the direction of the industry in every way that we want. “The energy at work and with all of our family at the office is electric because we are so passionate about what we do,” Emad said.

With this year already marking an exciting rebrand for the business, the Hairhouse Experience 2019 perfectly reflected the many future focuses of the re-energised company and its culture of leadership with new members and processes that have continued to lift the organisation’s profile and performance.

The Hairhouse mission is to continue to build on salon services as the heart of what they do. In conjunction with the ownership of Australian Skin Clinics, the company offers a full 360 array of services to keep customers looking beautiful. The next two years is set to be truly transformational with the breadth of offering and to target so many millions of customers with the focus on the customer experience, and ownership of each category they trade in. Leading business practices across salons and individual staff members responsible for more than $200,000 in retail alone, is testament to the immense potential possible just by taking ownership of a market in a challenging retail landscape and an industry where service growth is relatively flat.

The main Hairhouse Experiences 2019 theme was ‘Customer Experience,’ explains Ann-Maree Mason, Hairhouse General

67%

OF PARTICIPANTS Manager of Sales. “We appreciate the importance of ensuring each customer experience is an excellent one,” she says.

“This event perfectly showcases our continuing dedication towards amplifying the experience of every Hairhouse customer and further strengthening our reputation as a services-led retailer in the hair and beauty industry.”

“The reason Hairhouse has been around for 25 years is because it’s a partnership with everyone – suppliers/landlords. Hairdressing is like a football team everyone looks after Maddy Koo Kwet Kim – Hairdresser of the Year their area while looking after each other,” said the comedic and always humble cofounder Tony Lattouf.

Prior to the Excellence Awards the first day was all about franchisee and head office connection.

Following an introductory lunch, day one was kicked-off by Hairhouse Co-Owner and Chairman Ahmed Fahour, followed by presentations from executives Michael O’Connell and Emad Nayef.

Attendees were then invited to hear from the best retail, investment, and executive coaches and speakers in the industry.

Each presentation touched on the critical objectives of the newly rebranded Hairhouse.

In addition to the intense focus on customer experience, themes including building on prestige additions to the impressive and Chadstone, Retail Business of the Year robust brand portfolio, and an invigorated approach towards store and salon service were also in the spotlight. Additional online innovations presented included the launch of Hairhouse’s blog ‘The Volume’ and a new ‘Click and Collect’ shopping service.

Following afternoon tea, Brian Walker, leading media commentator and Principal founder of Retail Doctor Group, started the presentation schedule with his unmissable talk ‘Future of Retail + 7 Habits of Success‘. Brian’s retail and franchise expertise, along with his steps to take your business from ‘striving’ to ‘thriving,’ proved a great asset to all attendees.

On day two, Josie Thomson, a multi-award-winning executive coach, acclaimed speaker, author, and CEO, brought her vibrant teaching style to the topic of embracing and adapting to change in business – and life. Josie’s thought- provoking presentation ‘Embrace Neuroscience of Navigating Change Successfully’ delivered insight into the synergy of breaking through barriers in thinking and how this can reduce stress and build success.

Looking at how they can amplify the customers experience, coach people and bring in experts from any field, Hairhouse’s strategies from mystery shops across all areas of the business to guests presenters and sales targets, Hairhouse is at the helm of some of our industry’s most valuable and transformative information.

Hosted by Australian media personality, Dave Thornton, at Crown Palladium, the awards were a true celebration of the commitment, passion and expertise of the extended Hairhouse team. Congratulations to the winners!

Retail Business of the Year – Chadstone, VIC (sponsored by ghd) Salon Business of the Year – Eastland, Vic (sponsored by L’Oréal Professionnel) Body Piercing Business of the Year – Chadstone, VIC (sponsored by Muk Haircare) Apprentice of the Year – Leah McIntosh, Greensborough, VIC (sponsored by NAK) Manager of the Year – Anne Barres, Chadstone Express, VIC Franchisee of the Year Single Unit – Chris and Tracey Johnson, DFO Cairns, QLD Franchisee of the Year Multi Units – Nic Nayef, Chadstone, Doncaster, Greensborough, Knox City and Plenty Valley, VIC Hall of Fame Inductee – Cakey Someswaran, Hairhouse Group Financial Controller and James Mariani, Hairhouse General Manger of Property For more information visit www.hairehousewarehouse.com.au

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INCONFERENCE

THE SUM OF

DISCOVERY

EXPLORING PERSONAL VALUES FOR A GREATER LEVEL OF PROFESSIONAL DEVELOPMENT, THE HAIRCARE AUSTRALIA 2019 BUSINESS SUMMIT IN NOUMEA, NEW CALEDONIA WAS A LESSON IN LIFE EVERY SINGLE ATTENDEE GAINED FROM, ALL WHILE BECOMING PART OF AN EXTRAORDINARY EXTENDED FAMILY, WRITES CAMERON PINE.

A

ugust 16 to 20 has been the start of a new journey for many where mindset, personal confidence and leading by example has been implored to forge a solid business. In a world fueled by ego, somewhat pointless patterns and reactive behavior, the perfectly curated Noumea notes from everyone who was there, has guaranteed not just more connection but a distinctively better hairdressing brand.

Officially opening with a speech by Ward Gauvin, Haircare Australia Director, Ward gave a firm nod to the family culture of the company and the signature success created by Founders Geoff and Jan Gauvin. For Haircare Australia it was all about doing business differently to the norm, in a different location where mindset took precedence over any other distraction. To be great leaders, checking ourselves first hit home as the most powerful method of leadership for 2019 as a strong year of change and uncertainty for our industry prevails.

“Professional development is something I’m passionate about, so investing in yourself personally is what we are delivering to help develop and grow your business,” Ward said.

Spending time on your business, according to Haircare Australia is something that should be non-negotiable. It’s invaluable considering the last six months have seen tough times in our industry, relatively flat growth across many sectors, it’s important to mix up the mindset to achieve more.

Overall, the Hair and Beauty industry is growing modestly at 1.4 per cent a year and is expected to reach 5.1 billion by 2021 – but the real reality here is that these figures are a mix of both hair and beauty and more than 8 per cent of salons still fail.

At the conference’s end, after the incredible line up of speakers including Bruce Corbett, Phil Nosworthy, Lorean Cairns and Louise Mahler, Haircare founder Jan Gauvin said that not only did the content pull at her heartstrings as founder of the family business – but put the true meaning of Haircare on the table for all to see.

32 INSTYLE

“I love this industry so much, and still do, that this weekend has made me want to go and open a salon,” said Jan. Similarly Geoff Gauvin in his usual sense of humor but with a wealth of experience and knowledge at his disposable, gave a speech about why they do what they do, still to this day – an intent many companies struggle to find year after year.

“The most important thing to me is family and the manufacturers that we represent are all privately owned family businesses and all you guys (our clients) are family businesses and its quite unique in any business that we all depend on family,” said Geoff Gauvin.

“Business in hairdressing won’t survive unless we tackle some of the big challenges we have talked about today. We will be going through some massive changes in the next 3 to 5 years and we are working hard one what our business is going to look like in the future. I have four direct family members that put me under pressure every day – it’s a challenge and I take that challenge.”

“About six years back this was Ward’s idea to get salons together to build business. We forget sometimes that we are here to build business and I’ve been to a lot of conferences around the world with big companies and I can’t believe it but I’d have to say Ward, this has been about bloody perfect.”

Most importantly humility continues to be a strong label within the Haircare Australia Culture. As Geoff said, “If you stop learning you’ve got a problem, so keep learning. Everything we have done here this weekend starts with a vision and a culture of family.”

A healthy dose of Haircare Australia staff involvement intermixed with guest speakers provided the foolproof line up with Head of Marketing Kate Dalwood and Social Media Manager Ashleigh Reinboth talking about 4 macro consumer marketing trends in the industry and Authenticity vs Perfection respectively. Kate called her extensive experience with large multi-national brands while Ashleigh spoke of the movement towards authentic content on social, rather than constantly striving for the perfect image on your grid and how

consumers are becoming more aware of inauthentic content.

Most importantly, while it’s an easier feat to tailor a conference around IBIS report recommendations, it was also important for Haircare Australia to acknowledge the high rate of failure in the industry – largely down to personal vision and mindset affecting the culture of a brand. It was no wonder why this idea of culture and leading by example became the Summit’s prized ‘fountain of youth’ and one that flowed for 3 days at that.

“We can’t go professionally where we aren’t prepared to go personally,” was a mood setting statement by Phil Nosworthy, ringing true to the boundaries in which we create between our personal and professional life that can have a direct influence on our long term professional success.

Bruce Cotterill spoke of some economical truths, like the fact the Australian dollar has gone down 12 per cent against the US dollar since he spoke to some of the Haircare Australia clients two years ago.

We all had to write down ‘nothing is predictable’ before setting our thought to the idea that what we can be really good at are focusing on the things we can control.

“In every new role I have taken managing companies I have sat down and shut the door, turned the phone off just to write down all the things I can do better as a business manager. That’s the first part,” Bruce said.

Culture and DNA become primarily important with an ‘Australian’s’ ability to

connect and put a smile on someone’s face critical to the success of a business in hair.

It all falls under our clarity of purpose of ‘why are you up early’ and ‘what are you trying to achieve’ “If you act in a way that is consistent with what you want to achieve, your consistency will go through the roof. In life, we also have to constantly set and reset people’s expectations of you,” Bruce said.

cent a partnership. “Just in my time with Haircare Australia and having met some of you I have completely understood that if we are not working in partnership our messages won’t be powerful.”

“The awareness phase is where my team do the heavy lifting. Physical wellbeing brings back some of the highest searches – over 3,600 per month in Australia just on ‘how do I grow my hair faster’,” Kate said.

Moving guests through the top 2019 Macro trends across Concious Consumption, Physical Wellbeing, Mental Wellbeing, Experience is everything and Technology – the marketing mix became clearer.

Ashleigh Reinboth talked us through the rapid evolution of Instagram but to the first Haircare Australia post in 2010 by the brand founders. In 2012 celebrities joined the platform and began to cultivate large platforms, in 2013 the influencers started to play and in 2014 brands started to join the party.

“While influencers became the new celebrities from filtering to face tuning the authenticity message is what’s really important – we don’t trust Instagram anymore and people are calling it out,” Ashleigh said.

Mapping guests through some home truths like the different between the Kardashians ‘paid paparazzi’ and the real paparazzi, we’re seeing a trend where people are liking real Instagram activity created by people like Celeste Barber – recently on the front cover of VOGUE Portugal.

“In Haircare Australia’s case, posts with the most likes are family photos of the founders and concepts that celebrate real relationships – that’s the kind of

“If you don’t know what authentic means you can blow up entire relationships and miss out on who you truly are.”

PHIL NOSWORTHY

“Your mindset on what you can change in your business is usually about what you can do differently to everyone else. A lot of people have values when it comes to family but forget these in business.”

Be verbal, recruit slowly, reward, communicate and advance the call with every voicemail message you leave with someone and see how much easier things get, was just one of the many proven management messages from Bruce. It can even be as simple as asking the 5 questions to staff regularly, starting simple with the first one ‘How’s it all going?’ ‘What do you think we are doing well?’’ What do you think we could do better?’, and ‘What areas are you struggling with?’. No wonder Bruce is the author of awarded book, ‘The Best Leaders Don’t Shout’ and has had more than 53 applications for a reference from leaving at top position at one of the many leading brands he’s been with.

According to Haircare Australia Marketing Director Kate Dalwood, marketing in the hair industry is 100 per

INSTYLE 33

INCONFERENCE

Phil Nosworthy

information people are hungry for,” Ashleigh said. “Be agile, trust your gut and remember authenticity wins and is what will continue to get cut through.”

Lorean Cairns is an American salon phenomenon and the founder of nine space salon group Fox and Jane – turning a three chair salon into an international powerhouse – 150 staff members and $14 million in revenue.

Lorean talked about how she nearly lost her first salon by not being present and how a set of non-negotiables in business is imperative for a strong and lasting culture – eliminating toxic employees and creating a standard for consumers that ensures growth. Lorean’s ability to touch salon owners with her solutions to the same problems they face daily became one of the most important brand messages of the conference through acknowledgement and elimination.

Phil Nosworthy had everyone in the room checking their personal values.

“I will never go professionally where I am afraid to go personally,” he said, making everyone write it down to really check in with their own personal thoughts throughout his one hour session. Emotions and happiness became the key topics for Phil as he helped guests peel back the layers by acknowledging the very fact that while we all have emotions we shouldn’t act on all of them.

“Some days we are buoyant and other days we feel like dying. Happiness is volatile and meaning is stable – you can be unhappy with something but still have meaning and 34 INSTYLE

the information we carry on the outside can be just as crucial in business as knowledge.

A leading communications specialist Louise is a proven performer in leaving individuals to improve their presence with things as simple as our breath and tone of voice we use to impart confidence.

“Power comes from the lower body as the leader, the tone and how you say things is as important as what you say, we can capture an audience just by guiding our eyes,” Louise said.

“People don’t need more confidence, they need breathe control and to use this as a language.

The amateur practices until they get it right, the professional practices until they can’t get it wrong,” she said.

The overall affirmation from the Summit in everyone’s eyes that mental wellness is the biggest precursor to success and the biggest influence on leadership.

From a dinner at Evo island, a white party, welcome drinks by the beach at the Chateau Royal beach Club where guests stayed, to a day trip to Amadee Lighthouse Island for swimming with turtles, snorkelling, stand up paddle boarding and an lunch buffet of epic proportions – it really was the perfect platform for real connection. Congratulations Haircare Australia for nailing a level of contact that to an outsider would seemingly be an impossible level of learning.

Your leadership is confirmed.

For more information visit www.haircareaust.com

“We can’t go professionally where we aren’t prepared to go personally.”

PHIL NOSWORTHY

meaning needs to be manufactured in times of challenge,” said Phil.

Touching on team as well as personal barriers, Phil noted that the right to self-express should never override a team to feel safe. “I will lead others in direct proportion to how I lead myself – none of us want to be anyone else but the best version of themselves. If you don’t know what authentic means you can blow up entire relationships and miss out on who you truly are.”

“Who I am today should supersede the version of me in six weeks’ time.” Mastering control, discipline, understanding that ego is a projection of our limitation and the fact that standards can sometimes be perceived as arrogant is all about checking our style as a leader.

Louise Mahler is an expert in professional image and how we project ourselves from greeting to body language – an apt way to end the conference to realise

SOCIAL NETWORK KNOWLEDGE

JO BURGESS FROM SHORTCUTS SALON SOFTWARE HAS A NEW INITIATIVE ON THE HORIZON, CHANNELLING HER EXPERTISE IN SOCIAL MEDIA INTO A NEW VENTURE THAT SHARES THESE INSIGHTS WITH THE SALON WORLD. HERE, SHE DESCRIBES THE CHALLENGES, SOLUTIONS AND INTRICACIES OF THIS INCREASINGLY IMPORTANT REALM. INSTYLE: What do you see as the challenges that salons face using social media?

Jo Burgess: Honestly, there are so many challenges salon owners face today with social media. In talking to hairdressers over the years and I hear the same frustrations over and over again. They say it’s hard to find time to post, struggle to stay consistent with their social media, and often don’t know what they should be posting. Planning and scheduling is an issue, how to take the best possible photos or write a killer caption to go with it, and they can’t afford a social media manager to take care of it all for them.

IN: How do you rate social media in level of importance as part of a salon’s business?

JB: It is so super important but only when it is done right. Social is the best way for salons to stay in touch and engage with clients between visits and showcase their bestselves to potential new clients.

IN: Which of the social media options do you recommend salons use?

JB: What I would recommend is to pick one social platform and do it really well - don’t spread yourself too thin across a whole bunch of different platforms. Really take a moment to think about your current clients as well as your ideal client and who they are exactly. Where would they hang out online?

IN: Can you share with us some insights into future opportunities?

JB: I’ve been watching salons struggle with social media. And I’ve seen there’s a real disconnect between those salons who own it and nail it, and the ones that pay someone external to manage it. Everyone else just floats somewhere in between. There’s a real gap in the market for a solution that helps something that gives every salon owner the opportunity to empower themselves and turn the dial up on their social channels.

I had an “A-ha!” moment one day, and this idea has been burning in my brain ever since.

I’ve been working on it - but I can’t tell you too much just yet. What I can tell you is, it’s got something to do with social media, it’ll save you hours and make life easier, it’ll help you attract and engage with clients, and it’s going to be so super affordable!

I’ve come up with an idea to sort your social, once and for all.

If you want to level up your social media game, check out Jo’s brand new Social Sorted membership subscription, limited numbers available visit www.socialsorted.net

INSTYLE 35

INCONFERENCE

Jaye Edwards

ADDING THE ‘AND’ THERE IS NO EDWARDS WITHOUT THE CO, AND YOU CAN’T CREATE A BRAND WITHOUT THE VISIONARY, BUT WHERE THIS BUSTLING SALON BRAND HAS EXCELLED IS BOTH THE PRINCIPLE BALANCE BETWEEN PEOPLE AND PROGRESS, WHILE ADVANCING OUR INDUSTRY IN THE EYES OF THE CONSUMER, TO A POINT THAT WE ALL BENEFIT FROM, WRITES CAMERON PINE.

I

t’s very easy to make a judgement without understanding the 'why' and perhaps even easier to mistake authenticity with complacency.

It’s all very well to sit around and complain about what someone else is doing, but what do you do better and what can you do better for next time?

The idea of the annual Edwards and Co management retreat is to do exactly that but with people as the main prose – where escalating skill and indifference are celebrated.

It’s little wonder why there’s a lot on the shoulders of the Edwards and Co management teams across all salons – from managing so many different personalities and egos to keeping the brand’s growth in check, Jaye invests in his team and this time it was with a retreat at Brisbane’s cool, calm and collectively charismatic Calile Hotel over July 4 and 5.

Looking at how things can be done better and more quickly for an intimately impatient entrepreneur like Jaye Edwards is part of his everyday – understand Jaye and you’ll realise there are very few people willing to throw such a high level of risk in the ring but with the heart to completely manufacture the ‘art’ we see in salons. Jaye is just as passionate about inspiring with the best hair colour and education as he is about the burgeoning brand.

In a short period of time Jaye has built Edwards and Co to an empire of 6 salons and an education business with a management team that to him is what keeps the brand culture alive.

“I think that holding these management conferences every year ensures consistency across all locations, not only in customer experience but more importantly employee experience,” Jaye said. So this time Jaye set out to bring out a deeper level of emotion with an intensive two day series with Phil Nosworthy – there were tears and tearing realities that for some were just waiting to be acknowledged - together.

36 INSTYLE

Phil Nosworthy

Commonly a keynote speaker, Phil Nosworthy is a leading example of how spending real time with people brings the best results and he spent two full days uncovering new levels of discovery that clarified their projectory both professionally and personally.

“It also helps my managers to better understand the business financially and understand who they really are so they can be a better leader to the teams," said Jaye.

“We even dig a little deeper to focus on emotional leadership and give them the tools to be emotionally intelligent which they can pass onto their teams.”

Phil Nosworthy is a leading expert in mindset and has coached some of the largest brands in the world through company culture and HR. “Keynote speeches are great but you only have an hour and there’s a completely different level of information,” Phil said.

Considering such a keynote commonly affords just a surface chat where Phil likes to think that the ideas planted will develop into something else long term, the intensive two days the Edwards and Co managers were privy to was all about coaching and teaching and earning the right to challenge.

“The main goal for Jaye and his managers is to create cohesion and empathy between individuals,” Phil said. “Both the haircare and music industries have a lot in common because you have big strong identities where everyone is encouraged to be their best and iconic true self.”

Phil is a huge believer that you need to name it to tame it and to feel it to heal it and its often through the acknowledgement of our five emotions; Anger, Fear, Guilt, Shame and Joy that trigger the most change.

“We all have post-traumatic stress disorder to some degree at work and sometimes some things don’t need to be taught or changed, just felt,” Phil said.

“If a team can be open and honest with each other is can be way more powerful and it often uncovers completely new opportunities for growth.”

The issue with performance today is people want to be performing their best before they are ready to be their best and at some point reality versus expectation must merge. This understanding for Edwards and Co is what has helped maintain growth of large teams of powerful leaders' individuality, and understanding that encourages all stuff to check themselves and their behaviour more often to ensure the best form of companionship.

Jaye Edwards subjected to the ice challenge

The unique brand culture that has sat creatively within Edwards and Co reigns as its definitive form of uniqueness, off the back of Jaye’s dexterity to shake things up and do things completely differently to everyone else. The result is a salon brand of diversity but with a level of brand recognition like no other. All individuals that work at Edwards and Co follow the same brand ethos and directive – it’s something when done properly that’s difficult to put into words, but when inside a business like that the energy is electric.

In life, it’s no debating that sometimes people’s opinion of what is genuine and true gets skewed, and its collective values we must always try to target to get the best results. This is where the Edwards and Co from the outset has been indifferent to get results – awkward conversations are on the table and a direct

WATCH NOW

“If you base your life around confidence you wouldn’t have much,” Phil said. “A little of people in the world are working hard but they don’t know why they are really going to work.”

From an overall perspective Jaye sees this annual management retreat as an invaluable experience and something that is important not just professionally but also socially.

Jaye believes not hiding behind the black curtain of hierarchy and being open about his own state of mind and thought process to staff, whether good or bad, is better for the brand's long term success. A success that is only realised when individuals feel collectively empowered.

One of the most important aspects the management retreat has uncovered, is to implore staff to talk about how they feel about themselves and manifests a much deeper level of connection.

What makes a great brand and the ‘brand promise’ then stems from this because everyone is living their true reality, without trying to be someone they’re not, comes authentic connections with both clients and other staff.

“Overall getting each manage together and out of the salon to talk in a neutral environment ensures that each manager, including myself is mentally and emotionally capable to lead their teams,” Jaye said. “The important thing is to have a vision for yourself and nothing is right or wrong. You have to invest in capability.”

There were so many great takeaways and learnings as a group that all staff are now better aligned to understand that a great brand is in the mindset and how we educate our own minds collectively.

It’s no wonder that this really affirmed that it’s the ‘And’ really makes the Edwards and Co - the And is you, me and how we all work together.

Fo more information visit www.edwardsandco.com.au

“Don’t trust all of your emotions they are data.”

PHIL NOSWORTHY

way to fast track your best asset as a stylist becomes the centre of attention at Edwards and Co. How do you get so many individuals moving forward together and reaching goals that are unaffected by what’s going on inside the head? Our ‘self-talk’ as a manager, is just as important as the way we talk to others.

For Edwards and Co, the true inertia of success is through collaborating rather than competing and raising the skillset by sharing and a common understanding.

INSTYLE 37

INCOMPETITION

PURE TALENT

A BIG, COMMUNAL, INDUSTRY ROUND OF APPLAUSE FOR THE TWELVE SKILLED FINALIST ENTRIES AND ULTIMATELY ONE IMPORTANT WINNER IN THE 2019 PURE COLOUR COMPETITION, IMPRESSING JUDGES WITH THEIR TALENT, CREATIVITY AND TRANSFORMATIVE POWERS. DRUMROLL PLEASE…

W

ith two major announcements in August and September, the Pure Colour Competition named their crucial 2019 twelve finalist entries and then eventual massive winner. Congratulations to Kon Kotsiras from Slinky Hairdressing in Victoria!

Kon boasted three finalist entries and won for an alluring, vibrant coral pixie crop, styled with complementary pink tones in the fashion and backdrop. His other finalist entries included a multi-dimensional wavy, long hair look with mauve undertones and a natural brunette tussled bob.

Kon and all the finalists impressed judges with their colour and creativity using Pure products and showing total transformations.

The competition allows hair artists to shine, awarding the first prize as an editorial cover story, valued at $5200. Kon will now feature in the editorial cover story of INSTYLE’s November December issue, while the winning hero image will become the face of Pure Colour. This prize further elevates the talents and profile of the creative winner who takes home the title.

Moreover, the top 12 winners will be feature in the brand’s

Kon Kotsiras winning entry

2020 Pure Creativity calendar, while also receiving social media recognition and a certificate to consolidate their achievement.

Congratulations to Kon and all the finalists, listed below, on being recognised for their incredible work!

For more information visit www.purehairaustralia.com/pure-colour-competition

Janelle Ransome entry

Debrah Ford entry

38 INSTYLE

Bryce Edwards entry

Kon Kotsiras – Victoria, Slinky Hairdressing (finalist entry X3) Janelle Ransome – South Australia, Hair Republic Co Niki Newport – Queensland, The Cutting Edge Hair & Beauty Gina Moon – Victoria, Slinky Hairdressing Nikki Guyatt-Linkset – Queensland, Angela’s Hair and Beauty Debrah Ford – Queensland, Classic Cuts Hair Studio Sannich Pope – Queensland, Classic Cuts Hair Studio Suzani Rain – Victoria, Hair and Beauty Retreat Daylesford Karen Philips – Queensland, The Cutting Edge Hair & Beauty Bryce Edwards – Queensland, Fusion Hair Caloundra

Kon Kotsiras entry

Niki Newport entry

WATCH NOW

ONE MUSIC. ONE LICENCE. Kon Kotsiras entry

Karen Phillips entry

Suzani Rain entry

Music licensing has changed for the better. In the next few months hair salons will receive step-by-step information on how to transition from the two-licence system of APRA AMCOS and PPCA to the simpler one-licence system of OneMusic Australia.

For the first time ever, there’s an interactive e-commerce website so you can log-in, transact online and review all your music use details in one place, at any time of the day or night.

Nikki Guyatt entry

Gina Moon entry

Hair salons will enjoy enormous benefits from: • a huge cut in red tape and admin time - you’ve been asking for it!

• new background music fees - with packages starting at $85 • easy add-on options for telephone on hold and website music • legal access to a worldwide collection of music

What next? The advance information about OneMusic Australia will be rolled out to coincide with your renewal date. In the meantime contact hello@onemusic.com.au or visit our website.

onemusic.com.au 1300 162 162

Sannich Pope entry

COVER STORY

PLAY

BOLDLY GOLDWELL ELUMEN HAS LONG BEEN A CULT COLOUR FOR THE THRIVING CREATIVE ARTIST – A TRULY ARTISTIC AND DIRECTIONAL PALETTE, THE ELUMENATOR OF THE COLOUR WORLD HAS BEEN GIVEN A FURTHER BOOST. BE PREPARED TO PLAY AS YOU MEET SOME OF THE NEW GOLDWELL ‘ELUMENATORS’ LEADING COLOUR AMBASSADORS HELPING TO SPREAD THE LOVE OF COLOUR GLOBALLY. JACKY TAN, STARLIGHT HAIR SALON SINGAPORE What is it about Goldwell Elumen that encourages you to experiment with colour?

It provides unlimited possibilities for creative colouring. The colour is also high gloss and durable.

How does Elumen empower you as a creative artist?

Elumen allows me to work like a painter and his palette; it provides me with the freedom to express myself by creating different colours.

What are the benefits of using Elumen compared to other vivid hair colours on the market?

It definitely is the durability, high gloss effect and wide range of colour assortment. With Elumen, I can easily control colour depths and light visual effects.

What are the key things you look for in a hair colour?

Healthiness, uniqueness, durability with a lustrous shine.

Describe your style and how Elumen helps you achieve it?

I am versatile in terms of style – from commercial to high fashion. The possibilities are limitless and Elumen allows me to “play” with colours in different ways.

40 INSTYLE

WATCH NOW

LUCA LAUKO, SALON HEROES PRAGUE, CZ REPUBLIC What is it about Goldwell Elumen that encourages you to experiment with colour?

Elumen allows me to shape the idea of colour into reality, if you can see the colour in real life that you had in your mind, that is what encourages experimentation.

How does Elumen inspire you in salon and in a salon environment?

It inspires me, represents my client’s true personality, and helps me to highlight their true essence. Elumen truly ‘elumenates’ ones personality.

How do you explain the benefits and potential of Elumen to clients?

The stunning results of Elumen colours can be seen right after application. Clients are speechless after they see their finished look. My clients believe in Elumen because it never fails.

What are the key things you look for in a hair colour?

No hair damage, playfulness, sex-appeal and vivid undertones is what I look for in a colour.

Explain what you were trying to achieve when creating the Global Elumen images?

The Elumen concept is unique and I wanted to create something that was missing from the global portfolio, I wanted a concept that was ageless and yet simple for everyone to achieve.

Describe your style and how Elumen helps you achieve it?

Elumen is my true creative assistant in my life. My style is based on my experiences so it is something that is constantly changing.

What colours in the Elumen range best express your personality?

My personality is colourful. I have thoughts and feelings that change on a continuous basis. I´m influenced by the full spectrum of colours. At the moment the colours fascinate me the most are futuristic greens and yellows.

KYLIE BUSSING, THE HAIR COMPANY NASHUA, NEW HAMPSIRE USA What is it about Goldwell Elumen that encourages you to experiment with colour?

Elumen is the ultimate creative tool in my arsenal. I love that it allows me to create colour stories that turn heads and pack a punch.

How does Elumen empower you as a creative artist?

When I am working with Elumen, I am the most creative version of myself. Getting lost in colour and giving in to my inner creative genius.

The possibilities are endless and I can create looks that will surely get noticed.

How does Elumen inspire you in salon and in a salon environment?

The shine and intensity of a hair colour that you can achieve with Elumen excites and inspires me beyond words. Whether I’m mixing up the perfect fire orange or refining a sandy blonde, the shades that I can create fill my inner hair nerd with joy!

How do you explain the benefits and potential of Elumen to clients?

I find that hair colour now is more about self-expression than antiaging. Elumen allows my clients to express themselves however they like and leaves them with a healthy, luxurious, and shiny finish.

SALOMÉ DEWET, LOOK SALON CAPE TOWN, SOUTH AFRICA What is it about Goldwell Elumen that encourages you to and experiment with colour?

Elumen is a non-oxidative colour which allows you to truly play with your mixtures until you’ve created the absolute perfect shade. I feel like a true artist when working with Elumen.

How does Elumen inspire you in salon and in a salon environment?

With Elumen you have the opportunity to be truly creative.

Elumen can be a commitment or a non-commitment colour.

You can inspire your clients to try something fresh and bright for summer or have the most amazing iridescent glossy shine on their naturals/blondes. Elumen inspires me to create truly unique colours for my clients - I never just use one colour by itself. I love to add a drop of this and a splash of that to create true uniqueness.

What are the benefits of using Elumen compared to other vivid hair colours on the market?

Elumen has a HD technology that helps tone on tone on tone fading and creates extraordinary intensity and longevity. Elumen also has a glow effect that leaves the hair healthy and shiny.

Elumen can be used on natural or pre-lightened hair which gives you more tonal difference and more creative freedom.

What are the key things you look for in a hair colour?

I truly believe all hair colour should look expensive. The start of all good hair colour is a good healthy base. Condition is key.

Nothing looks as good as beautiful glossy shiny hair. Keeping the integrity is important when starting a colour process.

What are the key things you look for in a hair colour?

I look for intensity, vibrancy, shine and rich saturation of a colour. A colour really speaks to me when it can pack a punch.

Explain what you were trying to achieve when creating the Global Elumen images?

We wanted to inspire creatives just like us, to give them a voice. We represent these types of artists and we take that role very seriously. We also wanted to keep it real and create techniques that produce results but are so simple, techniques that we actually use in the salon.

Describe your style and how Elumen helps you achieve it?

I definitely love to push boundaries whether it is with my own style or when I am dreaming up a colour story. What I love is when a hair colour draws an audience. I especially like to create neon shades with Elumen, and when you melt and merge those shades together they look like they’re glowing and I love that. It is the type of look that you can’t pass by without staring.

Explain what you were trying to achieve when creating the Global Elumen images?

We were trying to use Elumen in a creative and innovative way.

We wanted to show multiple ways to have fun with the new Elumen and Elumen Play. We based the collection on what is happening in hair trends and runways currently.

Describe your style and how Elumen helps you achieve it?

I would definitely describe my style as colourful, bright and fashionable. I love making unnatural colours look like you could have been born like that. I’m someone that likes to go against the norm and set my own trends.

What colours in the Elumen range best express your personality?

Definitely the Sunny yellow. I have been wearing the colour for the past few years and nothing makes me feel more like myself.

It’s energetic and happy!

INSTYLE 41

INCONFERENCE

2020 VISION

WATCH NOW

AFFINAGE PROFESSIONAL BROUGHT TOGETHER IMPORTANT DELEGATES IN AUSTRALIA’S SUNNIEST STATE, HOSTING THEIR DISTRIBUTOR CONFERENCE OVER AUGUST 25 AND 26 IN THE NAME OF INNOVATION, NETWORKING AND PROPELLING THIS DYNAMIC BRAND EVER FORWARD.

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ongregating at Brisbane’s luxury boutique hotel, Ovolo The Valley, followed by dinner at Za Za Ta restaurant, was a fitting start for the Affinage Professional 2019 Distributor Conference. With excellent food, wine and company, national distributors enjoyed the networking opportunities with the Affinage team.

The formal part of the conference was hosted at the Brisbane Powerhouse Rooftop Terrace with panoramic river views setting the scene for a dynamic conference agenda. With the conference program filled with engaging sessions, the focus of the event was firmly on the future. Attendees had a front row seat to Affinage Professional’s latest product launches and topical discussions on product development, education, marketing and business development.

The first product reveal was the tenth addition to Affinage Professional’s styling collection, Volume Powder. Its unique puff release system distributes a controlled amount of fine powder into the hair, boosting volume at the roots and absorbing excess hair oil without overloading the scalp or leaving a residue.

The second launch featured two new Affinage Professional Infiniti Permanent colours. As an extension of the company’s popular Velvet series, these are ideal for lowlights, toning, grey coverage, colour melts and root stretch over pre lightened hair.

To showcase and discuss the new product releases, Affinage Professional’s Global Creative Artistic Director Truc Le discussed the versatility of the Volume Powder and how it can effectively be incorporated within the full styling range. Truc and his creative team introduced models to the stage for a showcase where six couture looks were created highlighting current styling trends and techniques using the Affinage Styling range.

As part of the conference the new Spring Summer shoot was revealed. With the arrival of the warmer months the new collection 42 INSTYLE

was inspired by sun, sand and sea. Five fresh hair colour concepts by Affinage Professional’s Global Creative Artistic Director Truc Le feature trending copper and bronze tones, sunset pink hues, honey blonde foils and ocean mist balayage. Finished with statement braids and clips, soft movement and lustrous shine, these vibrant Affinage Professional Infiniti and Pop Art colours were accentuated with lightweight styling and texture.

In the final session of the day, attendees had the opportunity to voice their questions and ideas during a candid Open Forum panel with the Affinage leadership team.

“We’ve received fantastic feedback from our guests about the insight they gained, the personal connections they made and the exciting direction of our company,” said Marketing Manager, Mandy Jolly. “We thank each of our distributor partners, ambassadors and special guests for attending and look forward to the next Affinage Professional conference.”

With a strong distributor network and an extensive education program Affinage Professional has an important focus for 2020 and beyond. Watch this space!

For more information visit www.affinage.com.au

FEISTY COLOR. FIERCE FADE PROTECTION. NEW POWERHOUSE REDS • Protects haircolor from UV exposure and premature fading caused by everyday aggressors • Delivers up to 2X the shine* • Featuring bond-building ArgiPlex™ Technology

14

NEW SHADES

WITH

COMPLEX TO HELP REDS STAY TRUE UP TO 40 SHAMPOOS**

#GETGLOSSY WATCH NOW

Exclusively distributed by Sabre Corporation / 1300 764 437 joico.com.au / @joicoaustralianz

*vs. untreated damaged hair. **Color fades on tone; color is still there after 40 washes. HAIR & COLOR: Rick Henry PHOTO Hama Sanders

INFEATURE

CURL

POWER SILVER BULLET’S ALL NEW FASTLANE ROTATING CURLING IRON IS A CURL’S BEST FRIEND, BECOMING THE IDEAL TOOL ON SHELF, IN KIT AND, SOON, UNDER THE TREE.

A

new tool is here to add to your kit and offer as a very, very early Christmas gift for clients to purchase, with an Australian launch date in October. The Silver Bullet Fastlane Rotating Curling Iron will be debuted to create shinier, smoother curls, with a simple and efficient clockwise or anticlockwise motorised barrel. While you can lend your skills to create ideal curls and waves in salon, clients find this task difficult at home. This tool delivers the perfect retail option for them to master it.

The tool works for clients who struggle with curling their hair in the correct direction. Rather than working out which way to twist their wrist it’s now as easy as pressing a button. They simply need to section the hair, clamp the ends and press the button, creating the perfect coil in the right direction every time with the ideal texture. Users simply press a ‘left’ or ‘right’ button, managing the rotating barrel, which curls hair away from the face. The ceramic barrel surface is infused with Argan Oil for shinier results, overall leading to hotter, faster and better curls and waves.

The savvy tool makes curling easier than ever for clients, with a beep alerting telling them when to release curls in the clockwise or anticlockwise direction. It includes 14 heat settings from 80˚C to 210˚C to cater for all hair types, including 44 INSTYLE

WATCH NOW

coarse, fine, chemically treated, baby fine and coloured. An LCD display shows the exact heat. For optimal safety, it shuts off automatically after one hour and includes a cool tip and heat resistant glove.

The Silver Bullet Fastlane Rotating Curling Iron has thought of every facet for professionals and consumers alike, with dual voltage for global use, a 360˚ swivel cord and a two year peace of mind warranty.

It’s here to make life easier in the salon and also act as the ideal tool your clients need to get their hands on as soon as possible.

Christmas will come early for you and your clients this October, with the Silver Bullet Fastlane Rotating Curling Iron.

For more information contact Dateline Imports P/L via datelinecity.com or follow Silver Bullet Hair Facebook or Silver Bullet Hair Instagram.

NEW BLONDE LIFE

®

QUICK TONE LIQUI-CRÈME TONER

BEFORE

Fast, Fabulous, and Flawless 5 MINUTES OR LESS! That’s all it takes to get fast and fabulous blonde hair.

• • • •

Intermixable shades to customise toning and correct any RPC issue With anti-breakage and bond-building Arginine Infused with Blonde Life’s unique oil blend Ammonia-free formulas leave hair in better condition - even on damaged, color-treated, or bleached hair

#livetheblondelife Model toned with Quick Tone Liqui-Creme Toner in Silver Exclusively distributed by Sabre Corporation / 1300 764 437 / joico.com.au / @joicoaustralianz HAIR & COLOR Larisa Love

PHOTO Hama Sanders

INFEATURE

BASIN NECESSITIES THE BASIN HAIRCUTTERS IS A LONGSTANDING SALON CONSTANTLY SHINING IN ITS HAIRDRESSING SKILLS, COLOUR WORK, EDUCATION AND BUSINESS ACUMEN AND SENSE OF COMMUNITY. PARTNERING WITH LAKMÉ AND HAIRCARE AUSTRALIA, THE SALON TELLS US HOW THEY’VE GROWN AND THRIVED OVER SO MANY YEARS.

@thebasinhaircutter

1

8 years ago, The Basin Haircutters started in a small space with four hairdressers, and with a savvy combination of skills has moved to a bigger salon across the road with 24 stylists now in the Basin family. Both salon founders, Mandy Mattiske and Stephen Arrizza have been hairdressing for 35 years, fusing their love of creativity with business and education to propel their burgeoning salon empire.

The ensuing diversity of skills and aesthetics has ensured a bold salon community of clients and staff constantly walking through the salon doors.

“When we started in 1984 it was important that hairdressers were all round good haircutters, as we have trained our team we have wanted them to be the best all round hairdressers they can be,” Mandy said. “One of the things we’re most proud of in our salon is if you want edgy hair or traditional or up styles there is someone who can give something to everyone.”

“Our clientele ranges, we have a bit of everything in our salon, I always giggle at the reception desk watching everyone come into work because they all have such a different style. It makes for a really colourful place to work.”

Beyond the salon itself, the duo offer an education platform, which started a decade ago and teaches hairdressing skills as well as important business education, something they found necessary to include when salons continued to ask how they had built their success. The salon partnered with Haircare Australia four 46 INSTYLE

years ago, aiding their national education tours. In their ‘Better Business’ agenda they use their own experience and expertise to teach salons how to run a profitable business.

“We teach hairdressers about understanding profit loss, building an awesome team culture, recommending retail, staff inductions, goal setting and planning, and anything to make our business so transparent that we want to share with every other business owner how to run a good business,” Mandy said.

The partnership with Haircare Australia extends to their colour line, and Lakmé suits the salon in its personalised customer care and extreme versatility, emboldening them as artists and business people.

“We’re part of an incredibly artistic, diverse industry and the only boundaries we have is our imagination and our tools and Lakmé gives us colour tools to have no boundaries,” Mandy explained. “It’s a family company from Spain. Something very important to me is sharing goals and values with the product

companies, I wanted to work with a family run company because they really care about the hairdresser and the business.

Lakmé push boundaries in an ever changing industry and they always present new possibilities, especially when I’m employing a lot of millennials, I want to be with a company that’s exciting and going forward.”

“They have tech laboratories and evolving research and I think one of most important things to me as a salon owner and my staff and clients, is they’re cruelty free and sustainable, it enables us to align our values.”

With their varied clientele and full colour landscape, Mandy lauds the full colour spectrum and diversity of

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and that helps them decide where they want to get their hair done.”

Beyond the product itself, Lakmé and Haircare Australia fit with Basin Haircutters in their strong family values and tailored care that goes above and beyond for clients like Basin.

“Haircare Australia has been very near and dear to me because I have been dealing with Jan and Geoff Gauvin since I was fifteen and started hairdressing,” Mandy shared. “Jan has been a very important business mentor

THE BASIN HAIRCUTTERS TOP FORMULAS: Smokey blush: 8/22, 10/20 and 0/00 in equal parts with a pea sized amount of 5/66 Rose gold: 10/20 and 10/40 in equal parts Apricot blush: 8/64 and 8/40 in equal parts and a squeeze of 10/22 and a dash of 7/50

technology on offer with Lakmé, product that allows for a colourful social media feed that directs users straight through their salon doors.

“Their lightening system is amazing. They have a low ammonia permanent colour and an ammonia free colour and beautiful demi permanent. The consumer is so smart these days, they come into the salon and are educated about these things, so I love that about the colours,” Mandy said.

“We have Instagram and Facebook, we really want to show off a variation of what we do – from balayage to natural colour, bleaching and bright mermaid colours.

Instagram is a very important part of our business, social media is how people find us, they coming looking for the tribe they want to be a part of and they see our work

for me. They’re so passionate about the success of the hairdresser and business, they not only educate your staff and help your hairdressers be the best they can, but they’re also passionate about helping you grows as a business, that’s important as well.”

With all the tools to succeed as both a salon and a provider of education, Basin Haircutters has the ideal product lines, partnering companies, business insights and technical skills to succeed in the modern hairdressing landscape.

We see this success rising for even more decades to come.

Discover the world of colour possibilities @lakmecolour @haircareaust. For more information visit www.haircareaust.com

THE EDIT

Dee Parker Attwood CO-OWNER WIESELMANN SALON, SCHWARZKOPF PROFESSIONAL NATIONAL AMBASSADOR, 2019 HAIR EXPO AUSTRALIAN HAIRDRESSER OF THE YEAR How do you feel about winning the 2019 Hair Expo Australian Hairdresser of the Year?

“I was blown away and so proud by winning Hair Expo Australian Hairdresser of the Year. I thought I had a chance, but you never know how it will turn out, with so much amazing competition. This year’s collection felt different because I worked much harder and practiced more over the months leading up to the shoot. I know what it takes now.”

How would you describe your style aesthetic?

“I like to switch things up, I’m all about breezy, size swept hair which adds its own element of cool to any look or outfit but I also love a statement moment when you really want to show off – maybe a retro take on a classic, like a sharp bob that screams a drastic life transition.”

Where is your ultimate holiday destination?

“I was lucky enough to go to Germany this February with Schwarzkopf Professional to attend Essential Looks. When I was there I also visited Berlin.

I completely fell in love with it. I wasn’t there long enough and can’t wait to head back. The people, the vibe and the city’s energy really got me!”

Pick your poison...

“Red wine.”

What hair product are you loving?

“Schwarzkopf Professional OSiS+ Dust It or Schwarzkopf Professional OSiS+ Powder Cloud. I can’t do my hair or anyone else’s hair without it.”

What piece of clothing or accessory can you not live without?

“Runners. I am addicted. Anything with metal finish or metallic on them.”

Dream car?

“My dream car is anything Mercedes and it has to be black.”

What music will we find on repeat on your device?

“In colour by DJ, Jamie xx.”

What TV show / series are you obsessed with?

“Russian Doll on Netflix. I love the main character’s personality. I want to be friends with her.”

48 INSTYLE

What beauty product can you not live without?

“Fake tan. My mum has had skin cancer three times and that was a wakeup call for me about the dangers of spending too much time in the sun.”

WATCH NOW

THE EDIT

Courtney Mason

TIGI COLLECTIVE, CREATIVE LEAD AND SENIOR CREATIVE DIRECTOR AT FMK HAIR How would you describe your style aesthetic?

“My style aesthetic would be called stylish street anything I can dress up or dress down a pair of super skinny tight jeans.”

Where is your ultimate holiday destination?

“It would have to be Santorini, you can’t go past sitting on your villa balcony watching the sunset with a vodka and soda and a fresh Greek seafood platter.”

Pick your poison...

“Top Deck chocolate. I could eat a block of that any time of the day.”

What hair product are you loving? “ I’m loving the new TIGI Copyright Styling range, any hair type, any concern and it can fix it. Also the new TIGI SOS Treatment is like nothing I’ve used before it can repair the most damaged hair in just one treatment, I do a lot of blondes and I don’t know what I did without it.”

Your top travelling tips?

“Research. I always google map and research what’s around me, and have a list of places to go and see or restaurants to eat at.”

Dream car?

“Was and always will be my Mini, I have achieved this dream and already got my dream car but unfortunately have to upgrade to fit the babies, I think I’ll have to get it back as my side car one day.”

How do you let loose after a long week?

“Spending the weekend with my family either in the backyard or away camping for the weekend - we love being outdoors.”

What music will we find on repeat on your device?

“It would have to be old school RnB I love an old school jam in the car or in the kitchen.”

What TV show / series are you obsessed with?

“Recently it would be Working Mums or Power.”

What beauty product can you not live without?

“My enzymatic overnight mask, my skin feels amazing the next morning and is super soft and smooth.”

50 INSTYLE

What would your last meal be?

“Spaghetti bolognaise.”

LUXURY

AUTHENTICITY:

L

THE NEW

uxury INSTYLE 51

THE LITTLE

LUX

LUXURY IS AN ELUSIVE PHENOMENON, THE MORE WE ARE EXPOSED TO IT, THE MORE WE LOOK FOR WAYS TO DO IT BETTER. WHILE OFTEN LOOKS CAN LURE A CUSTOMER IN, EXPERIENCE SHOWS THAT IT’S WHAT HAPPENS AFTER THIS THAT PERSONIFIES THE TRUE MEANING OF LUXURY, WRITES CAMERON PINE.

Luxury is everywhere and a lot of us are confused as to what it is anymore so here we take a look at some leading luxury brand’s whose aesthetic masters the art of both the visual and the language of luxury -continuously, without fail, all day, every day. There’s something to learn from each of these brands and design cues and customer service strategies we take on board every day to bring a new level of heart to luxury.

OVOLO HOTELS Ovolo have worked out that it’s the little things that keep customers coming back. Yes, of course it’s their iconic locations and unique aesthetic everywhere they are, from old to new, waterside or harbourside but what consumers often remember are the free lollies in the lobby – a refreshment bar that can be accessed anytime of the day and a free mini bar that completely eliminates the anxiety associated with that post boozy night binge when you can’t help but open $15 worth of chips and a Kit Kat. Not to mention, happy hour every day free at their hotels. We all need some help being happy these days and by offering guests a free mini bar, they can spend the time enjoying the hotel. Having a glass of wine in the room without the attention being taken off the brand and towards price – Ovolo recognise that once you arrive at their hotels everything should be seamless and simplified. Free breakfast when you book directly (yes it’s not another $41.50 added to your bill when you check out). It’s the attitude of the staff that play to the adage that nothing is really a hassle that defines the luxury experience. Even some of the leading hotels of the world forget these little things, leaving the idea of luxury elusive and unnecessarily elaborate. Staff at Ovolo have personality rather than protocol and that’s everything in a luxury business.

GUCCI JO MALONE Fragrance is an eliptical world of discovery. So how do you stick to an aesthetic that people recognise with so many different fragrances? Looking at the market in general, plagued by bizarre and sometimes particular shaped bottles, cheap marketing messages and metaphors all in the desire to look different, Jo Malone stands apart. But ultimately, when it comes to luxury – here’s another reason why creating a consistent brand image is the most important thing.

All stores look the same, from the off-white bags to black printed copy outlines from merchandise to bags, to the way the products are arranged it’s always easy to find your favourite.

But again it’s the customer experience that reigns supreme. Go into the Jo Malone store and be prepared to spend some time with someone who is really there to help you find your ultimate fragrance via a sensorial experience. Whether its London, New York or Paris, Jo Malone is idealistically represented, always.

How many hairdressers have you seen wear a Gucci belt, slides or those rather interesting shoes with the fluffy heel – guys really? But OK, we get it the brand has a boldness and a consistency we’ve all grown to love. The brand values are clear yet they still manage to disrupt the market with textures and fabrics often unseen, all while combining the idea of luxury with edge. Gucci ensure their bricks and mortar experience is synonymous with their online experience. Have you done that? They essentially ‘own’ their customers through a notion of luxury and an ability to be identify consumers want. A brand should be about the attitude of a person as much as the aesthetic – something that Gucci has depicted well through a discerning luxury customer, one that appreciates a brand but may not always want to scream it from the rafters. The important thing here is balance – whatever brand you personify how do you ensure the communication is just right? Gucci talks about what is right through disruption and delivers it through consistency. A good lesson here for a salon business – be disruptive but don’t forget that quality is the main reason your customers are coming back.

MERIVALE

PREMA BONDI

An iconic salon brand In the heart of Bondi Junction Westfield, Prema has achieved figures that many salons across the country are envious of. While there are various reasons for this, first and foremost from the minute the doors open to a Prema salon there is something distinctly unique about the design – a focal point that personifies a leading edge and efficiency from the minute you lay eyes on the salon.

Hitting the mark with an aesthetic before it becomes a trend, Prema was always about a natural, earthy yet advanced environment – with a semi-transparent wooden screen separating the salon from the main shopping centre before this earthy aspect became a a popular design aesthetic. With leading service to match and fast forward another 10 years, Prema Bondi has just had a facelift, the wooden screen still exists buts now in a high gloss black laded with an LED lit sign and their brand partner of choice ANTI collective illuminated in the salon’s branding. The shelves have become platinum with a mirror-like effect and new brass-look welcome desk, lighting and a much whiter and brighter aesthetic with minimalistic Scandanavian design lighting ensure Prema continue totake guests into the future.

As founder Francesco Ruggerino says, “From travelling the world and seeing some of the best salon’s you recognize the important of elevating the salon aesthetic to keep it at the forefront of design. What was relevant 10 years ago isn’t so much now so your brand aesthetic must evolve with these changes."

AESOP If you don’t know this brand you have certainly been hiding somewhere obscure. Aesop have mastered the aesthetic of grooming and beauty with the ritualistic method of everyday luxury.

From scent to application, store immersion and a consistent brand aesthetic, it’s highly recognisable across all skus. From grooming and face care to the hand wash you’ll see in locations aiming for a slightly elevated sensorial experience, I’m pretty sure they’ve even got your pets covered now with Aesop animal wash. I mean, who would have thought that some people treat their pets better than they treat themselves – Aesop understand this.

Consumers know what to expect when visiting Aesop, they get free samples, the design of the stores are consistently earthy and elemental and the process doesn’t steer away from the brand’s traditional values. There’s a lot to be learnt from Aesop about consistency.

If you live in Sydney or have at least visited and you haven’t heard of Merivale you are most likely not one to notice much about consistency in experience and design when it comes to bars and food. Merivale is a longstanding family heritage that has something to whet the appetite of every type of consumer. How do they do that, you say? Well Justin Hemmes firstly, they take into account their location and target market and focus on exactly that. It’s no wonder people have often said that Justin Hemmes, Merivale founder and CEO, turns everything he touches to gold. From a run-down pub, to the most popular local Italian eatery – transformation is what Merivale does best. From beachside, to poolside, to fine dining, casual dining, a cocktail and everything in between, one thing is consistent across all locations and that’s a quality environment for the ultimate socialising – food first and foremost, but design is what keeps us coming back. Designs that celebrate social behaviour or it could just be about the little things – the organic linen napkins and uniform on the staff at Fred’s restaurant, the silent kitchen or the combination of old and new, Merivale is testament that people want places to connect that celebrate the old and maximise the new. Nothing should ever just be as it seems and each location has a unique story to tell. Merivale tells stories of the past and future through all of its venues, while all luxurious none look the same and when luxury means exclusivity, Merivale personifies it perfectly.

BMW Looks are one thing and surprisingly a lot of people buy cars just for the way they look and nothing else –it’s crazy really considering the whole point about having the car you like should solely be about the driver. This is where BMW has nailed their brand ethos from day dot. ‘Sheer Driving Pleasure’ has personified its customer. A customer that know what they want and while they may not be known for the same level of luxury detailing as perhaps their greatest rival Mercedes Benz, what they have never shied away from is the driver. The driving position, the driving experience, the rear wheel drive system of some of their most popular cars, the way in which your elbow sits while driving one. The passengers comfort does not get priority here, but the brand is about being in the driver’s seat to feel.

They may not always have the standard options of an Audi or the hallmark of a Mercedes Benz but they’ve always stayed true to what luxury means to their customer – once you drive one it’s hard to change brands and thus they cultivate a strong following of loyal customers.

None of these brands polarise their consumers, they attract all sorts and share meaning through doing the same things a little differently. Use luxury touch points to elevate your client’s mindset, and experience in-salon and watch your brand grow.

There are no rules when writing the definition of luxury so go and design your own.

THE CHILLHOUSE Sofitel Spa

SO SOFITEL

HEADING TO BALI DOESN’T HAVE TO MEAN CROWDED STREETS, SMALL LANE WAYS AND VILLAS WITHOUT ANY OUTLOOK, THE SOFITEL AT NUSA DUA SETS A STANDARD OF LUXURY FROM AN INTIMATE ADULT STAY TO THE ENTIRE FAMILY.

LUXURY DESIGN AND service should go hand in hand, but it’s not always the case and where Sofitel Bali excels is in the consistent focus on traditional luxury service that does the talking, something often overlooked by a larger scale business that aims to create luxury just through the vision.

Largely proportioned suites and luxury rooms, the Sofitel has advanced the European heritage of the Sofitel brand, in an environment where sometimes you don’t want to have to compromise on the little things.

Traditional Teak wood and marble collide in an ‘old heir esque’ feeling of true refinement in a tropical environment – open your sheer curtain that slides into your master suite private pool access and you’ll see the two world’s collide so effortlessly, yet so Sofitel.

The Sofitel Spa is fully focused on the wellbeing of the body and mind, promising a unique personal experience, original music, signature treatments focusing on the whole body and massage tables modelled after Sofitel’s famous MyBed concept – if you want to try the largest treatment beds in the world you’re in the right place.

With soaring ceilings, the spa’s rooms are among some of the world’s largest – a completely new dimension of experience ensues. Think that you’re in an old heritage listed cathedral style building but having a spa treatment and you’ll conjure up the idealistic visit to one of Bali’s best spas.

Recently opened, Manarai Beach Club is one of Bali’s hottest new beach clubs, meeting the needs of both the discerning luxury client but adding a hip twist to the fold. Think killer cocktails, poolside beats and some candy of the human kind – partying or recovering or perhaps both. A Blue mosaic pool, blue daybeds and wooden accents – Manarai has a real regal vibe about it but with the beats to balance the mood.

Offering a different more hip identity to offset the luxury aesthetic of the Sofitel, the entrance of the Sofitel has ironically been designed as though you are boarding a luxury ship – with rounded dimensions, a check in ‘wing’ and an almost compass on the entire result, for those that love luxury as much as design but want service that exceeds their expectations, you can see why having every touch point covered is the only thing that now quantifies a luxury stay. https://sofitel.accorhotels.com 54 INSTYLE

HOUSE OF LOVE, HOUSE OF CHILL WHICHEVER IS MORE IMPORTANT TO YOU, BALI’S CHILLHOUSE WELCOMES AN ENVIRONMENT OF DISCOVERY IN THE HAPPENING AND HEDONISTIC CANGGU.

BALI’S CHILLHOUSE IS a surf and yoga retreat that puts the focus on true time out for guests who are burning out, or perhaps in the aisle between the burnout and those elusive batteries.

It’s laid-back luxe with low swung beds, individual access to most suites and an outdoor shower adjoining each studio style room that make the Chillhouse distinctly communal but also private.

If you’ve been overbooked, Chillhouse is the kind of place you go to get underbooked – with guided meditation and yoga classes inclusive to the and a range of bespoke add on classes, therapies and treatments, Chillhouse is a lot more than a traditional hot spot where the spa menu takes precedence over the people menu.

Its where you go to connect with yourself when you don’t want to sacrifice on some of the important things, like an on-site café serving organic food from breakfast to night and complete privacy with well-separated rooms, each with an individual design or nuance of its own.

Sitting around a communal table for dinner, every part of the Chillhouse has been designed for you to make friends and create new conversations – what they see as the most important thing to a well-connected stay.

An organic smoothie, a morning surf, yoga, some pool time where you’ll meet young and motivated people from all over the world, the Chillhouse takes what truly makes us tick and layers it wherever you go, it comes from the heart and its called love and who said you can’t manage both.

Self -love somewhat selfishly, it’s your Chill so design it how you like. www.thechillhouse.com

INDESIGN

Spicers Sangoma

SALVATION

IN AN INCREASINGLY ‘TECHED-OUT’ AND STRESSED OUT WORLD SOMETIMES THE SERENITY AND ESCAPE WE ALL CRAVE ISN’T AS FAR AS WE THINK. JUST OVER AN HOUR OUT OF SYDNEY AT THE BLUE MOUNTAINS, SPICERS SANGOMA IS THAT ‘RETURN TO FACTORY SETTINGS’ DOSE WE ALL NEED.

The Chillhouse

WHEN YOU’RE LOOKING for that place to escape the tech, without the hassle of tech-laden processes like airports, international check in, hidden costs and the hassle of hunting for what you need elsewhere, Spicers Sangoma is the ultimate stay.

An eco-certified retreat Spicers is designed with couples in mind, for those who want to relax and connect or hit the local walking tracks, take the mountain bikes for a spin or go for a local scenic drive.

The brainchild of Jude Turner and her husband Skroo Turner, Sangoma means spiritual healer in Zulu – joining the entourage of 13 Spicers Retreats across the country – it’s hard to believe each property is connected considering each exploits its own distinct DNA. Not just enhancing the natural surrounds through an indoor/outdoor design of suites across four different genres (Bush, Tent, Chief and Escarpment), space and privacy take precedence. It feels as though you are completely neighbour free with each suite being remarkably separate, Sangoma will also take your food experience to the next level with an allinclusive menu.

Intimacy and exclusivity take precedence in the dining room as four course dinners with matching wines, breakfast and lunch included each day – Sangoma is one of the only true retreats for all of the senses and for the tastebuds. Head chef Briolin speaks of a touch of experimentation he takes on each night by adding his own twist on cult classics – even breakfast takes on a new dimension with hand-made duck sausages put together onsite (promising one of the best breakfasts) going around. Sangoma understands there isn’t much that’s 5 star about a mass-produced buffet.

A spa treatment at Sangoma takes on a completely new dimension of pure ‘luxury in a tent’, complete with sounds from the outside, on the inside the focus is on the Signature Sangoma Massage, and a host of full body treatments and facials using locally sourced organic skincare.

While traditionally the words bush and luxury don’t usually correlate, Sangoma has effortlessly combined the desires of those with a penchant for the finer things, like a heated pool, sauna and customised bedding but also just want to disconnect from their everyday. www.spicersrretreats.com INSTYLE 55

THE LUXE LIST FROM LUXURY HAIR TO SKINCARE AND FRAGRANCE, THESE ARE A FEW OF OUR CURRENT FAVES

SISLEY PURIFYING MASK

Sisley Pre-Shampoo Purifying Mask provides a true hair reset by absorbing and eliminating pollution and impurities from the scalp and hair, while soothing sensations of discomfort. Its lightweight texture provides an immediate sensation of freshness. 1300 780 800

V-TOX BY LINDA MEREDITH

Linda Meredith’s V-Tox is the brilliantly unique alternative to Botox.

V-Tox restores the skin’s elastin, collagen and moisture levels which results in firmer, smoother and more youthful looking skin. 02 8667 4695

DMK TRANSGENESIS ANTI-AGEING

DMK TransGenesis crème is an anti-ageing skincare cream that seeks to exfoliate and hydrate the skin while encouraging the production of collagen. Red caviar enzymes deliver a smoother, more refined texture of the skin as they exfoliate and renew the skin cells while amino acids produce cell development and increase the longevity of the skin’s healthy vibrancy. 02 8424 6600

PEVONIA MYOXY-CAVIAR

Pevonia Myoxy-Caviar Timeless Eye Contour Visibly erases the signs of time using the latest de-aging technology.

The potent, luxurious blend decreases wrinkles and crepiness, reduces puffiness and decongests and smooths the delicate eye zone. 02 9948 1667

ALTERNA CAVIAR ANTI-AGING REPLENISH

Alterna Caviar Anti-Aging Replenishing Moisture Shampoo is clinically proven to provide moisture, smoothness and manageability. It is formulated with luxurious caviar extract, rich in Omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older. 03 9724 6444

KERSTIN FLORIAN CAVIAR AGE DEFENSE

Kerstin Florian Caviar Age Defense Crème utilises a highly concentrated yet lightweight blend of peptides and Caviar protein to dramatically diminish the look of fine lines and wrinkles as it hydrates, nourishes and restores complexion. It protects and improves skin function as it visibly counteracts outward signs of aging and cellular damage.

02 8667 4695 56 INSTYLE

GOLDFIELD & BANKS

Goldfield & Banks has used the finest ingredients from across the world, blended with rare and precious essences drawn from the Australian wilderness, to create a unique collection of perfumes for men and women. The luxury fragrances celebrate the unrelenting spirit of Australia, from the pristine beaches of the southern coastline to the endless red dirt plains of the desert heartland. Our current pick is White Sandalwood. www.itvsn.com.au

LUXURY

LUBIN ARTISTIA FRAGRANCE

GHD PLATNUM+ STYLER

ghd platinum+ styler is a hair straightener that responds to hair and the way it is styled by controlling heat more effectively and predicting personal hair needs for stronger, healthier hair.

Cutting edge predictive technology recognises the thickness of hair, the section size and the speed, and adjusts the power accordingly. 02 9239 7100

The Lubin Aristia Collection is the ‘haute parfumerie’ collection from Lubin. It is dedicated to the epic heroes of great civilisations; each fragrance reflects their virtues and strengths in its intense aromatic composition. Produced in limited quantities from the most prized ingredients sourced around the world, they are intended for genuine lovers of exceptional perfumes, and will be available in just 100 stores around the world. The collection includes Sinbad, Daimo, Galaor and Gajah Mada. www.agencedeparfum.com.au

KÈRASTASE BLOND ABSOLU

Kèrastase Blond Absolu, the ultra-violet hair care system featuring the brand’s first purple shampoo. With neutralising and caring properties, this collection aims to preserve the look of every blonde.

1300 760 556

MADURAI ROOM SPRAY HEROES

Cire Trudon Les Belles Matières Madurai Room Spray heroes the Madurai, a pure, unadulterated Indian jasmine. The Duke of Tuscany first brought jasmine to India in 1690, a flower originally from Arabia. Whether fresh or dried, they still play a quintessential role in India’s much, legends and daily rituals. Revered spiritually, the odourant flower turns into an offering in Hindu temples. www.libertineparfumerie.com.au

DEPOT MALE TOOLS & CO

Depot Male Tools & Co brings timeless and contemporary style back to men’s grooming products. Designed and manufactured in Milan with bespoke formulations, fragrances and packaging, the brand has proven to be a global success. 1300 110 032

AVEDA SAP MOSS

Aveda sap moss Weightless Hydrating Shampoo and Conditioner - A siliconefree, weightlessly hydrating shampoo and conditioner that helps quench hair’s thirst and gently cleanse without stripping hair.

1800 292 069

GOLDWELL KERASILK REVITALIZE

Goldwell Kerasilk Revitalize is a rejuvenating scalp-care routine inspired by skin care. lt individually counteracts and prevents the key signs of scalp aging. 1300 135 722 INSTYLE 57

VIBRANT

BY NATURE For the dreamers, creators and believers: journey within to limitless colour by LakmĂŠ.

Photography by Milos Mlynarik, Hair coloured by Deb French and the HCA Tech Team and styled by Sarah Laidlaw, Makeup

by Cat Smith, Styling by Nadene Duncan at DLM, Creative Production by Ida Almasi

WATCH NOW

Zara white silk blouse, Primavera pink necklace.

K.Blonde Clay lightener + 30vol + Olaplex freehand balayage. In between balayage on roots and midlength - ends apply: Chroma demi formula: 20g 5/60 + 20g 3/00 + 5g 4/22 + 90g 6vol developer Toner on completion through lightened areas: Gloss 20g 9/60 + 10g 10/40 + 60g 6vol Purple developer

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INSTYLE 59

Kate Sylvester dress, Dinosaurs Designs jewellery.

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Full global root application: K.Blonde powder lightener + 20vol + Olaplex Toner Gloss 10g 9/60 + 10g 0/00 + 5g 10/20 + 1g 0/90 + 1g 0/20 + 70g 6vol Purple developer

Alanna Quin dress.

K.Blonde Clay lightener 30vol + Olaplex freehand Chroma Root stretch/dust - 20g 6/17 + 5g 0/02 + 20g 6vol. On completion, Toner through high mid lengths and ends Gloss 20g 9/60 + 10g 10/20 + 5g 9/33 + 70g 6vol Purple developer

INSTYLE 61

Trelise Cooper dress.

Global root application K.Blonde Powder lightener 20vol, freshen ends briefly with K.Blonde Powder lightener + Gloss 6vol Purple developer. Toner Chroma 40g 0/00 + 2g Chroma 0/10 + .5 0/70 + 80g 6vol Chroma developer

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Kate Sylvester dress.

Minimal freehand K.Blonde Clay + 30vol + Olaplex low mids and ends remove and dry Root smudge Chroma 15g 7/44 + 5g 8/34 + 5g 0/40 18vol ends.

Gloss 15g 10/40 + 5g 8/40 + 2g 0/40 + 0.5g K.Blonde pearl + 40g

INSTYLE 63

Lonely Hearts dress.

LakmĂŠ K.Blonde powder lightener 20vol Global root application + Olaplex Toner gloss: 10g 10/22 + 15g 0/00 + 2g K.Blonde Pearl + 44g Purple 6 vol Developer.

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INPROFILE

SARAH LAIDLAW

DEB FRENCH

WE CAUGHT UP WITH STYLIST SARAH LAIDLAW AND COLOURIST DEB FRENCH TO DISCOVER THE TALENT BEHIND THIS VERY STYLISED COLOUR SHOOT. Where do you pull your styling inspiration from?

SL: So many different sources! I look at the international runways, Vogue Paris and Vogue Italia, films, theatre, historical references and art galleries. It all depends on what you’re trying achieve on set and who for.

Would you consider yourself into hair trends or do you lean more toward the classics?

SL:I think trends are a powerful force that moves through the hair industry. I definitely pay attention to them and try to be on the front edge of them but the thing I look for is the way textures changes with trends. You may see a classic French roll shape on the couture runway, but the texture is all dry, papery and wispy and that is what makes the shape look modern. I love doing hair that isn’t everywhere and I am always more interested in creating a beautiful picture than following a trend.

You are known for your unique style, have you always been like this or did it develop over the years?

SL: It has absolutely developed. I’ve been doing hair just under 29 years now so there’s been a lot of time to learn. You have to master the rules of the hairdressing craft before you can go off on a creative tangent.

I started by learning the fundamentals in extreme detail and I simply could not do the hair I do now without a solid base in the minute details of good training. I think having a style that is seen as unique is a long process, and it’s letting your personal taste come through in the art of hair styling.

How does Lakmé colour impact the health of the hair?

DF: Lakmé is committed to prioritising the health and well-being of the hair, the colour families are dermatologically tested to ensure scalp comfort whilst conditioning the hair. PTD delivers the highest quality colour through the healthiest formulation to both the hair and scalp. Natural ingredients are sourced to meet the sustainability ethos and nurture the hair with restorative proteins that assimilates the hairs natural structure whilst delivering shine, gloss and exemplary colour results.

Can you blend colours in this range?

DF: Absolutely, the colour hues blend and intermix to create a palette of endless tones which presents greater creative possibilities for go-to trends such as balayage, leading to lived-in, natural colour that can be perfectly tailored and customisable to every single client.

What are some of the latest trends you are seeing in hair colour?

DF: I believe we are already seeing a shift in colour technique application leading into 2020. Hair colour service is leaning towards more natural, authentic colour to work with the client’s natural hair shades and movement.

HAIR HEROES ♥

INSTYLE 65

INFEATURE

BACK ON SHELF GHD’S HERO HOT BRUSH IS GLIDING BACK ONTO AUSTRALIAN SHELVES, AND YOU CAN MAKE SURE YOU DON’T MISS OUT ON THIS ACCLAIMED PRODUCT ONCE AGAIN.

g

hd’s cult glide tool is back on the Australian market, with renewed national availability as of August 12.

The hot tool styling brush changed the game when it launched as a limited edition in February this year, taking Australia by storm and selling out. Now, you and your clients have the chance to experience the technology for yourselves once again if you missed out at the beginning of the year.

“Our latest hot brush innovation Glide is the perfect second day styling tool to ensure that first day styler finish remains for the rest of the week,” explained Ludovic Dellazzeri, managing director, ghd ANZ. “With its unique design, combined with professional performance, it is now available again to assist everyday life for all women. Glide sold out within weeks of launching earlier this year and we are expecting an even bigger response for its return, after all, it is the tool that broke the internet.”

66 INSTYLE

“ghd glide restores the look of a salon blow-dry in seconds,” added ghd UK ambassador Zoe Irwin. “It’s wonderful for soft volume, beautiful sleek styling and I adore it for fringes too. Its beautiful simplicity makes it an incredible styling tool. Simply glide the brush through your hair to smooth waves and create sleekness with an airy texture. ghd glide is incredible for shaping your hair into a modern style really simply and quickly.”

The hot brush utilises ceramic technology with ioniser to heat the brush uniformly to the optimum 185°C styling temperature for healthier looking hair. The ioniser technology also restores balance back in the hair for smooth, glossy and frizz-free hair.

The tool also incorporates high density shorter bristles combined with longer bristles to style large sections but also build natural movement, for a smooth, professional look.

“I have been waiting for ghd to release a hot brush and finally they did earlier this year, selling out within weeks,” said awardwinning hairdresser Hermiz Daniel of Hermiz Salon. “Hot brushes have been around for a while but ghd making and releasing one has just changed my clients life on how to straighten their hair – and it’s back! Super simple and super quick, one of my staff took the opportunity to use it on herself and she only literally took just under six minutes to finish off her hair and, mind you, she has a lot of hair and it’s quite frizzy.”

“I’m super happy that the Australian hairdressing industry is coming up with tools that cater to more curly and frizzy hair clientele, with ghd glide able to all types of hair. I have used it on myself as well! All I’m saying is that I’ve been selling out non-stop with this tool!”

Make sure you and your clients don’t miss out again.

For more information visit www.ghdhair.com/au

ADVERTORIAL

WHY I CHOOSE L’ORÉAL PRO AWARD WINNING AUSSIE HAIRDRESSER ROBERT BAVA, OF PARLOUR HAIR, CITES COLOUR, TEAM AND TECHNOLOGY AS MAJOR REASONS HE CHOOSES L’ORÉAL PROFESSIONNEL, WORKING TOGETHER WITH THE BRAND TO FACILITATE GROWTH ACROSS DIGITAL, EDUCATION AND THE FULL HAIRDRESSING LANDSCAPE.

1. Why do you choose to be with L’Oréal Professionnel and nobody else?

One of the main reasons PARLOUR chose L’Oréal Professionnel is the natural alignment of the two brands and culture; in particular the synergy between education and development. Having similar values and beliefs makes it a more pleasant journey forward together.

L’Oréal Professionnel is a brand with such a strong heritage, and yet it is always forging forward with the latest technology and product development.

L’Oréal Professionnel colour is one of the highest quality colours available on the

market, allowing us to create beautiful, personalised colour on each and every one of our clients.

2. What business support does L’Oréal Professionnel offer you?

L’Oréal Professionnel is always there to help when we need them; they have such a professional team that is always prompt and attentive. L’Oréal Professionnel also offers great opportunities to develop the PARLOUR family, investing in the development and growth of our team.

They offer extensive education courses, such as Colour Degree, and they inspire the team with regular guest artist education. L’Oréal’s business breakfasts are also great for keeping us updated with the trending aspects of consumers.

3. Creatively, how are you inspired by L’Oréal Professionnel?

As part of the L’Oréal Professionnel artistic team, we are so fortunate to network with some of the best in the industry at events such as L’Oréal Colour Trophy and artistic conferences. The personal development of the artistic team is also amazing. We share ideas as a group, mentor one another in business, and creatively develop our skillset. Our time together as the L’Oréal Professionnel artist team is always fun and inspirational.

4. What do you love most about your partnership with L’Oréal Professionnel?

The support, development and growth opportunities L’Oréal Professionnel gives across the PARLOUR portfolio of Salons, including Sequel and CoLab by PARLOUR. We also love that we have a choice of so many different products in the portfolio.

5. What marketing support does L’Oréal Professionnel provide that helps to drive clients into your salon?

L’Oréal Professionnel regularly shares digital and trend forecasts, arranges social media content development days, and constantly releases trend-driven launches and products.

Bringing back Colour Trophy has also been great; it is still one of the best consumer-driven competitions around and aligning it with a fashion magazine (Marie Claire) gives it a credible consumer reach.

6. What are some of the best opportunities you have been given with L’Oréal Professionnel?

L’Oréal Professionnel allows us to do what we love to do, which is share. We love sharing the passion and knowledge we have and L’Oréal Professionnel gives us the platform to facilitate education nationally and internationally. Who knew we could be involved in creating the international brand campaigns from the other side of the world here in Australia!

INSTYLE 67

INFEATURE

OHANA

SIX REVLON PROFESSIONAL SALONS TELL US WHY THE BRAND RESONATES WITH THEM – IT’S THE PRODUCT, SERVICE, SUPPORT AND SENSE OF FAMILY THAT WELCOMES THEM WITH OPEN ARMS AND OFFERS THEM THE CHANCE TO FLOURISH. BROOKE CLEALL – ZAZU HAIR SALON: “What appeals to me about Revlon Professional is that there are no gaps in the brand. It is consistent and reliable. It’s always true to colour and the retail is superb whilst being affordable for the retailer. It’s already a tough gig being younger and running a business. Revlon Professional gives me the support network and confidence that I need in running a successful salon. They work with me instead of putting their own needs and targets before mine. Additionally, the health, variety, softness and shininess of their colours is amazing, nothing compares.”

MARIA HAMI-RAZAVI AND VICKI VERGOTIS – MAVII HAIR: “It is important in our industry to not sit still, to stay on trend and in style and upskilled. So it is important for us that the brand of products we use are in that same mindset of growth, evolution and trends. It is exciting to be aligned with Revlon Professional and be part of what we can see has been their shakeup of the industry. Not only are they on-trend and always coming up with something new, the support and training they offer to us personally is second to none!

They not only care about the product, but they care about our salon, our clients and our development. Everyone in the Revlon Professional team is outstanding and not once have we felt like ‘just another account’. At every turn, with every query, we have been looked after. The Revlon Professional team have really become a part of our Mavii family, and in turn, make us feel like we are part of theirs. Our favourite thing about the brand is really the golden ticket that all business owners want from their suppliers, a fantastic service matching up to a fantastic product.

LISA AVETTEY – WILD MANE BURWOOD “Revlon Professional caters for our clientele, who are mainly European. As a highly successful European brand, we were sure it would meet our standards, with a colour range that can cater to everyone, and we particularly love the chocolate and copper winter tones. Although we are new to Revlon Professional they feel like family because it has just been easy from the word go. The support and education is there and the crew are amazing!”

RONEN FRANKEL – MYNK HAIR: As a business owner, relationship and support are very important; product comes next. The main benefit of working with Revlon Professional is that the company and the team of people are salon focused and supportive. This stems right from the top, starting with the General Manager Brad Raper, the constant phone calls and offer of support is unheard of in our industry and to get that from the General Manager regularly really makes you feel that this is a company that cares. It doesn’t stop there, to have National Sales Manager Brook Eadie always on call and wanting to know what more they can do and to ensure the team is looking after us 68 INSTYLE

is amazing. That kind of support only comes from knowing our industry and supporting us as clients.

When you join a company you want to know that you will be looked after and this is something that Revlon Professional do outstandingly.

It starts with the simplest of thing like our Business Sales Consultant Antony Paps; He is always on the lookout for ideas and ways to help us with our team grow the business. Plus it’s the educational support from the Technicians Renee Meredith and Joanna Mattick. You can rarely expect such support from the company you use in regards to marketing and social media, but the marketing Director Cristobal De La Rubia is on hand with knowledge and the want to learn from his customers which makes a very harmonious relationship for both parties.

CALLY DENSMORE – THE HAIR STUDIO CAIRNS: “Revlon Professional creates beautiful colour results with great condition and incredible shine, and their specialised Eksperience treatment covers all scalp and hair issues. Their entire technical range gives expected results, it just works. They made sure we met the whole team, from their CEO to technical support, and they follow up and keep in touch with enthusiasm. Their education is engaging and energising, and they invite us to all their functions and provide future career growth.

JACOB BONANNO – OXHEY AND BUSHEY: Whenever we feel as though our suppliers are missing something, Revlon Professional bring out a product that is able to achieve the desired result for us. The shine and longevity the product gives our work is always second-to-none! 1002 was an absolute game changer for us!

The majority of our clients are blondes, and this product gives us the best result, every single time. The team and training that the brand provide for our salon is simply beyond words.

We have constant support, which is really important to us, especially given I have only recently taken over the business.

Additionally, having reliable product means we can run our business in its most efficient form!

For more information visit www.revlonprofessional.com

New to the Sabre Group’s portfolio of brands, Actyva is an exclusive professional hair care line that aligns science and nature in the perfect synergy between natural ingredients and technologically advanced raw materials.

Along with ACTYVABIO certified organic care and AND certified vegan stylers, these exclusive ranges were created

by Kemon, an Italian company with 50 years of experience in the professional hairdressing market.

The ACTYVA difference?

The ICEA certified Vegan and Love Nature certified treatment line, specialising in scalp and hair loss prevention (Named “Specifici” and “P Factor” respectively).

S c i e n c e + N a t u re A c t y v a Va l u e s SCIENCE AND NATURE

Actyva uses over 40 naturally-derived ingredients that work synergistically with the latest cosmetic research discoveries.

BEAUTY AND WELLNESS

Our professional treatments have been designed to enhance the beauty of hair while maintaining a healthy scalp.

IMMEDIATE EFFECTIVENESS

Actyva products are specifically formulated to be extremely gentle and ensure immediately visible results.

WATCH NOW

Sabre contact details: AU 1300 764 437 | NZ 0800 456 426 e: sales@sabre-group.com | w: www.kemon.com | social: @kemon_ausnz

INCOLLECTION

COLLECTION COUTURE An evocative collection of images from the renowned Mary Alamine of Royals Hair, which was nominated for the prestigious title of Australian Hairdresser of the Year at Hair Expo 2019. Each image tells its own story as set against various backdrops to capture certain luxurious moments in time.

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“Going through family photos I noticed one particular photo of my mother. It was so candid, yet it captured so much feeling and beauty.

It was incredibly unique in this pile of photos and stood out to me. This collection is about capturing these moments in times of true beauty.”

HAIR: Mary Alamine PHOTOGRAPHY: Andrew O’Toole MAKEUP: Chereine Waddell STYLING: Melissa Nixon INSTYLE 71

MY WAY

ON TREND DEE PARKER ATTWOOD

Co-owner Wieselmann Salon, Schwarzkopf Professional national ambassador, 2019 Hair Expo Australian Hairdresser of the Year

I love this dress. I love the colour and think it really suits her. Matched with the cat eye sunglasses and on trend metallic runners, she looks current and effortlessly cool. I would love to cut her hair really blunt, just above her shoulders. She has fine hair, so it would look so much thicker and healthier cut shorter.

With the styling, I actually like it really straight and this will show off the blunt edge. The colour, I would redo her roots blonde. I would make the blonde cleaner and more platinum.

Schwarzkopf Professional BLONDME range would be perfect to achieve and maintain this.

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COOL COMFORT

MY WAY

LAUREN MCCOWAN

evo international creative director

She has a gorgeous face and hair, but I’m not vibing this look on her. The shoes are great, but the cut-off jean shorts are not a flattering length.

She has phenomenal hair, but I would love to give her curls some shape. I would create a 70s vibe to bring out her innate sexiness. She loves to flip her hair so I would create shape and aerate her curls using circular sections and gap cutting for shorter framing around the face, sides and crown and length through the back. I would do an Olaplex treatment to increase quality and bring back her curl pattern through the mid-lengths and ends, then prime her hair with evo happy Campers wearable treatment to repair, nourish and provide style support. A blend of evo’s Macgyver multi use mousse and Whip it Good moisture mousse creates a gutsy styling mousse for definition and hold with a dose of hydration to define and protect her curls and provide an amazing finish on her new style.

INSTYLE 73

INFEATURE

GROOVY BABY FAR FROM THE IMAGES OF THE SHAG PILE CARPET FROM THE 70S, SHAG SALON TRANSCENDS A CULTURAL FLASHBACK AND BRINGS A WAREHOUSE OF FRESH IDEAS AND THINKING TO THE NEWCASTLE SALON LANDSCAPE. FROM EDUCATION TO CLIENT SERVICE, SHAG TAKES NUANCES FROM THE SPEAKEASY BAR CONCEPT AND BRINGS IT TO HAIR. INSTYLE CHATS TO ALANA WILLIAMSON AND GRACE KELLY ABOUT THEIR UNIQUE SALON IDENTITY. What was your inspiration behind the design of the salon?

Everyone wants to stand out and inspiration for standing out was to create a ‘speak easy’ style salon. A un assuming laneway with a single door leading to our Nirvana.

What key materials did you use and choose as features in the process?

We are obsessed with tiles, texture and creating the optimum sensory overload! One of our dramatic elements is the Emerald green subway tiles with a handmade finish and pink grout yes, pink! Pink to match our walls. The property is built with cinder block walls and we had to give new life to this look with pastel pink paint. Having an urban feel with an inviting touch of colour was important in such a large space. Clean lines clashed with industrial lux, velvets , black on pink on green! You have to see Shag to feel it.

How would you describe the salon aesthetic Palm Springs meets Malibu Barbies Dream House.

If you could change one thing about the salon what would it be?

Let there be light! We would go overboard with windows, and a new shop façade to let all the light in!

What was the biggest challenge throughout the process?

Budget! As any salon owner would know, getting water and lighting to a property to sufficiently operate a salon is a mammoth task.

We turned a mechanic’s shed into a luxe hair salon. The biggest costs are in the invisible things! Turning a 20 mill pipe into a 100mill pipe and digging for a gradient fall makes the fitout process take on a completely new dimension – we aren’t just hairdressers.

What salons or designs do you look up to in the industry?

Valonz is incredible! The design, feel, the music played, the secrecy of upstairs! There is nothing more exciting then intrigue. The unique feel of the bespoke wallpaper, hand painted murals creates instant chemistry between you and the space.

How many staff work at Shag and what is the size of the space?

Including ourselves we have a tight team of 10. Our salon has 15 stations, a waiting table for 8 and 6 basins and a total floor space of 210sqm.

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If money were no object in the salon what would you do differently?

Oh for the love of money! A glass facade, again to capture the natural light, and a 10 m x 10 m gold chain curtain to smoke screen the basin area.

How long were you planning the salon design and is the end result what you originally envisaged or did it change along the way?

This was our second salon fit out. The first was a typical shop of 50sqm and the minute we completed it we started dreaming of the next. We always envisaged a ‘warehouse’ ‘speak easy’ salon. It was two years of dreaming and eight weeks in the making - it was a whirlwind. It literally came to life before our eyes. It is exactly what we dreamed of. It’s incredible how 1 million Pinterest photos turn your dream into a reality!

Who have you chosen to be partners from a brand perspective in the salon and why?

We are proud Matrix colour groupies. The brand makes business easy with its performance and value. We are also soon to launch the retail brand ANTI, a brand that aligns with our edge, values and vision for the future in hair. We are a baby salon with a big picture. We keep it tight and close to home… for now!

What three key elements make Shag salon unique?

Let’s be real… we are! The heart of Shag depends on the relationships between the team and us, the team and our clients and our clients and us. Doing great hair is a given. We pride ourselves on our trade but are nothing without the relationships to complement those skills. Developing an education arm of our business enables us to give pathways to ourselves in business, our staff for their future and emerge ourselves into the industry on a larger scale. We run our salon and team like the mafia. Our credibility , word and integrity is do or die – minus the crime!

Follow @shaghair on Instagram

INFEATURE

EARTH AND FOIL

IN A WORLD GURT BY SEA AND AN INCREASING FOCUS ON HOW LIMITED RECYCLING OPTIONS AND CARBON EMISSIONS ARE WARMING UP THE PLANET, THERE’S NO WONDER SWITCHING TO A RECYCLABLE OR RECYCLED FOIL IS HIGH ON THE PRIORITY FOR SALONS. HOWEVER, AS FOIL ME EXPLAIN, THERE’S A LOT OF MYSTERY AROUND THE RECYCLING POSSIBILITIES OF THIS HIGH-USE SALON PRODUCT.

F

oil Me is forcing us to take a bit of a closer look at foil and recycling – the facts that sometimes we fail to acknowledge or in a competitive marketplace some of the spins used to differentiate products that more often than not have little difference at all.

“It’s a common misconception that aluminium foil can’t be recycled and I don’t want to claim that we are special in doing this, however we feel it’s important to put the message of recycling first before product sales by letting everyone know that all foil is recyclable and each new product is made from a percentage of recycled aluminium,” said Foil Me’s, Emily Ciardiello.

Here, Emily shares some important transparency around foils.

Can you tell us a little more about the recycling aspect of your foils?

Recycled aluminium was first brought to my attention by another foil company in Australia who was claiming that their foil was special due to it being 100 per cent recyclable and made from 100 per cent recycled materials. This fascinated me as I had always been interested in chemistry at school and it seemed to be quite unachievable to have a foil that was this kind of consistency (malleable and able to be used to colour hair) and be made from 100 per cent recycled aluminium.

We are also a very environmentally aware business where we try to do all we can to ensure that the footprint made by us on earth is as small as possible. Our packaging is recyclable, our warehouse uses biodegradable filling for small orders, our brochures and small cardboard outer cases are made out of recycled cardboard and we are 98 per cent paperless as a company so the prospect of making our foils 100 per cent recyclable excited me.

However when I researched further with the help of our manufacturer, I discovered two things. One, all aluminium foil these days

is in fact 100 per cent recyclable, including foil sheets used for colouring hair, and also, no aluminium foil can be made from 100 per cent recycled aluminium materials.

Thus, like all aluminium foil these days, Foil Me foils are made from a percentage only of recycled aluminium; this percentage fluctuates with every release due to the amount of raw and recycled materials available at the time.

All aluminium foil is produced this same way and it is impossible to have a hair foil that is made completely from recycled hair foil and aluminium scrap foil.

What does recycling foil entail?

Mixed foil from post and pre-consumer scrap metals can only be used for aluminium alloy die-castings, aluminium alloy bars for construction such as engine cases, etc. It is dependent on the aluminium alloy chemical composition of Fe, Mg or Zn elements that determines the level of ‘recycled’.

If different kinds of aluminium foil waste mix together to produce hair foil, the foil’s physical property will be changed to the point where it will be just like toilet paper and have black marks on it.

Most factories that produce aluminium foil now make it from a percentage of recycled aluminium and raw material (aluminium oxide), but the percentage varies in each batch. That is why we don’t advertise it – it changes each time and we don’t like to claim we are special because of this.

Our company is loved for our ethics and core values which includes caring about the footprint we leave behind as well as our products and the support we provide the hair industry. As a side note, if you type in #foilmefoils in the hashtags search on Instagram, you’ll see thousands of Foil Me fans from all over the world – we receive over 1000 tags and hashtags a week as well

as close to 250 dm’s a week from people passionate about their foil.

Does this also involve recycling of foils that have been used?

Yes, foil from salons can still be recycled as they can make products that have low requirements like aluminium powder which is mixed to make such items as aluminium alloy die-castings, aluminium alloy bars for construction, engine cases and “harder” aluminium based items.

With a push toward sustainability worldwide, what other ways does Foil Me educate the consumer about common practices?

As mentioned, our company is committed to trying really hard to minimise our footprint.

From living in walking distance to our warehouse, to having one vehicle on the road, it all adds up to your footprint.

On our Instagram we regularly post information about recycling our packaging and foils as well as informing visitors on our website, Instagram page and Instagram stories Foil Me lovers who post about recycling.

By promoting the aspect that ‘Foil Me loves recycling’, it encourages others to do the same and has a ‘flow on’ effect that raise overall awareness to recycling.

Do you have any rewards programs for stylists/salons that partake in recycling?

We don’t; there are other businesses in the industry in Australia (such as Sustainable Salons Australia) that are amazing in this area of expertise and have the processes running very smoothly where they collect foil, hair, plastics etc from salons. We feel because this aligns really well with us, there is no need to interfere with this process and we are committed to concentrating on educating our Foil Me lovers instead.

For more information visit www.foilmefoils.com INSTYLE 75

INHAIR T H E

L AT E S T

S A L O N

A R R I VA L S

GOLDWELL Kerasilk Revitalize Detoxifying Shampoo and Control Humidity Barrier Spray - 1300 135 722 PUREOLOGY On the Rise Root Lifting Mousse and Wind Tossed Textured Finishing Spray - 1300 651 991 TRICHOVEDIC Luxury End Return - 02 9489 7776 INCA GLOW Amino Smoothing Complex 1300 365 350 GOLDWELL Dualsenses Rich Repair 6 Effects Serum - 1300 135 722 ARTÉGO Touch beauty Movement Sea Style - 02 9099 1111 RPR AUSTRALIA Hold Me Tight Flexible Session Spray - 03 9556 0900 KHAIRPEP Serum and Masque - 03 9583 1575 PURE Finest Volumising Powder - 07 3850 6200 TIGI Copyright Firm Hold Curl Cream and Revitalising Dry Shampoo - 02 8376 7477 L’ORÉAL PROFESSIONNEL SerieExpert Repair 10 in 1 Perfecting Multipurpose Spray and Absolut Repair Instant Resurfacing Shampoo - 1300 651 991 PAUL MITCHELL Invisible Wear Cloud Whip - 1300 365 350 NAK HAIR Replends Moisture Mask - 07 3899 9133 76 INSTYLE

INHAIR

KMS STYLE Color Velvet Berry - 1300 135 722 REDKEN One United All-in-One Multi-Benefit Treatment - 1300 651 991 JONNY+JUNE Original Conditioner - 02 9360 4877 PURE ELEMENTS Teatree & Spearmint Clarifying Shampoo - 03 9553 2142 RPR Boost My Volume Matt Styling Powder - 03 9556 0900 DEPOT Male Tools No. 606 Sport Hair & Body Shampoo- 1300 110 032 ELGON Man Day Up Shampoo - 02 9673 5733 ECHOS Extra Strong Compact Gel - 02 9666 3611 FAVE4HAIR Let’s Go Light Conditioner - 02 9666 3611 REDKEN BREWS 3 in 1 Shampoo, Conditioner and Body Wash - 1300 651 991 KERASTASE Chronologiste Fragrant Oil - 1300 760 556 ANTI Cream Clay – 0466 966 656 INEBRYA Black Pepper Iron Spray Thermal Protection - 1300 789 913 DAVINES OI Hair Butter - 07 3850 6200 GOLDWELL Dualsenses Color Revive Light Blonde - 1300 135 722 ARIMINO Peace Pro Design Freeze Keeping Wax - 0404 831 488 ELGON Nourishing Silk Mask - 02 9673 5733 INSTYLE 77

INHAIR

DE LORENZO Defence Thermal Conditioner - 1800 800 347 NAK HAIR Volume Foam - 07 3899 9133 REDKEN Color Extend Blondage Mask - 1300 651 991 BODII Hard Mix Spray & Style - 0403 741 476 ELGON Affixx Hairstyling Shine It and Tame It - 02 9673 5733 JUUCE Wake Up Wax Spray - 07 3850 6200 MATRIX Total Results Keep Me Vivid Pearl Infusion Conditioner - 1300 651 991 PURE Miracle Renew Conditioner - 07 3850 6200 NAK Hair Blonde Plus 10V Toning Foam - 07 3899 9133 SACHAJUAN Hair in the Sun - 1300 725 122 TRICHOVEDIC SpaShine Red Enhancing Treatment Conditioner - 02 9489 7776 KMS Color Vitality Blonde Shampoo - 1300 135 722 RESCUE MY HAIR Smooth Shampoo Bar and Hydrate Shampoo Bar - 08 9244 5866 KERACOLOR Violet Toning Drops and Color + Clenditioner Red - 02 9666 3611

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INHAIR

SCHWARZKOPF PROFESSIONAL Osis+ Fresh Texture Dry Shampoo Foam and Soft Texture Dry Conditioner - 02 9978 0666 DESIGN.ME Fab Me Multi Benefit Lotion - 02 9666 3611 MALIBU C Scalp Wellness Conditioner - 02 9666 3611 AVEDA Sap Moss Weightless Hydration Shampoo and Dry Shampoo - 1800 292 069 SACHAJUAN Ocean Mist - 1300 725 122 DEPOT Male Tools No. 308 Volume Creator - 1300 110 032 BODII Infusion K Leave in Treatment - 0403 741 476 ORIBE Priming Lotion Leave-In Conditioning Detangler and Moisture & Control Deep Treatment Masque - 1300 725 122 THEORIE Sage Tea Tree & Ginger Invigorating Conditioner - 02 9666 3611 MILK_SHAKE Lifestyling Thermo-Protector - 1300 110 032 REVLON PROFESSIONAL Eksperience Hydro Nutritive Keratin Restructuring Spray - 1300 738 776 R+CO Dry Texture Crème - 1300 725 122 WELLA PROFESSIONALS SP ReVerse Regenerating Hair Mask - 02 9888 7666 AFFINAGE PROFESSIONAL Volume Powder - 1800 804 757 KERACOLOR Gold Toning Drops - 02 9666 3611 18-IN-1 Detox Conditioner - 1300 789 913

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IT’S

OUR

TURN

FULL RANGE PERMANENT COLOUR LINE 80 KILLER SHADES IN 10 COLOUR FAMILIES

BORN ON INSTAGRAM, TESTED BEHIND THE CHAIR,

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our vision was to create the most outstanding colour pallet for today’s stylists.

FACTION8 is the only permanent colour offering consistency created specifically for today’s techniques with easy application, laser-focused placement, and the ultimate, seamless blend.

Vegan, animal cruelty free, PPD and MEA free.

This is modern tones for modern techniques created by real artists. We are now the fastest growing colour brand in the industry worldwide!

DM Rogue Beauty @weareroguebeauty or call 1300 725122 to find out more

WANT EDUCATION? SCAN HERE

INFEATURE

LAUNCH LIST KERACOLOR’S RANGE OF NEW PRODUCT DEBUTS PRIORITISE COLOUR, QUALITY AND EFFICIENCY WITH A RANGE OF TOOLS AND SERVICES THAT CAN TRULY DO IT ALL.

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eracolor’s dual-force name shows off its equal commitment to colour and hair quality, with products and services launched by this familybased haircare empire that put the focus on both of these facets of hairdressing. Between their line of beloved Clenditioner tools, which add beautiful tones and hues to hair while also ensuring optimal quality, and their all-new coloured blow dry services, this is a brand that proves you can do it all, and their enticing new launches only support this mantra.

First on the list is their new Keracolor Toning Drops in Violet and Gold, which innovatively turn any shampoo, conditioner or cream into a toner, to be left in or rinsed out of the hair. The technology is keratin infused and also imbued with enhanced pigments, coconut and castor oil for hydration, strength and, of course, colour. The drops can be used at different variations for a subtle, deep and maximum colour impact, making this product a total game changer.

Further along their list of launches, the brand has released their cult Clenditioner products in two new hues – Honey and Mocha.

The Honey hue provides the product’s non-lather conditioning properties with a sweet, golden tinge, while Mocha is a sultry, decadent brunette option, offering your clients true and everincreasing colour variety.

The final innovation is a new service option – welcome Coloured Blowouts, which amplifies the regular blow dry service by leaving the Color + Clenditioner in the hair for three to ten minutes during the service. This way the clients leave the salon with an ideal style and unicorn colour to go with it. This new service offers a temporary colour solution to clients, who can change it up every few services or find a favourite pastel tone and stick to it forever.

The new service adds to your menu with a unique, trending and ideal colour option, perfectly suited to the bright-haired, Instagram-centric, flexible hair looks of 2019.

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With three decades of experience and haircare dynasty behind them, Keracolor continues to push the boundaries of colour and quality, ensuring your clients’ hair is everything they want it to be. Get your hands on these tools to play around with top-tier (and super fun) innovations.

For more information visit datelinecity.com or follow Dateline Imports Instagram or Dateline Imports Australia Facebook

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SPINNER

The effortless luxury of Goldwell’s Kerasilk adds a definitive dimension of movement and luxury to hair, creating an effortless foundation personified perfectly by Shane Henning.

Photographer: Milos Mylarnik Hair: Shane Henning for Goldwell Styling: Dale Mackie Creative: Cameron Pine and Ida Almasi

84 INSTYLE

LEFT: Dress: Alin Le ‘ Kal Earrings: Ania Haie Dinosaur Designs Louise Olsen Collection.

RIGHT: Dress: IRO Earrings: Lovisa

Suit: Trelise Cooper Shoes: Stuart Weitzman Ring: Ania Haie

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Top: Zara

Dress: Thurley Earrings: Ania Haie Ring: Dinosaur Designs Louise Olsen Collection.

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Dress: One Fell Swoop Shoes : Senso Bangle and Bracelet: Louise Olsen ( models left hand ) Bangle and ring : Ania Haie ( models right hand )

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Knit, Bodice and Skirt: Camilla and Marc Earrings and ring:Â Dinosaur Designs Louise Olsen Collection.

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INPROFILE

SHANE HENNING TRANSFORMING HAIR WITH THE ENERGY OF KERASILK REVITALIZE, SHANE HENNING ADDED HEALTHY ENERGY AND MOVEMENT FOR THE ULTIMATE HAIR HEALTH. How would you define the Kerasilk woman?

The Kerasilk woman is a woman who cares about the way she looks, from her hair to her skin, and wants to keep her hair looking lustrous and youthful

What do you love most about the results with Kerasilk (and in particular Kerasilk Revitalize)?

What I love about the results with Kerasilk is that after the treatment, hair responds so well to styling. It’s easier to style and has a lot more life, with so much gloss and shine – Kerasilk is the ultimate styling foundation.

How would you describe your own style?

I guess it would be that I to try to have my own personal style, to be individual, understated and always contemporary. I think it’s important to personalize style to the individual, one size should never fit all.

What excites you about hair?

Lustrous, healthy, well-maintained hair that looks effortless and beautiful, and complements the total image or look of the person.

CLASSIC MASTER ♥

What are your favorite products in the range used on the shoot?

I . First step, I love to prep the hair with a Kerasilk Revitalize Treatment.

2. I also love to use Kerasilk Repower Volume Blow-Dry Spray, as it gives the hair great hold and volume.

3. Apply a pea sized amount of Kerasilk Control Rich Protective Oil, lightly applied through the hair before blow drying, smooths, protects and gives it incredible shine.

4. I almost always finish with a light spray of Kerasilk Control Humidity Barrier Spray. This protects from humidity, controls the hair and a gives it a beautiful shine.

5. Finally, depending on the client, finish with Kerasilk Fixing Effect Hairspray.

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INSTYLE 91

INFEATURE

BUILD A PHOREST

AN INTUITIVE ‘ALL IN ONE’ SOLUTION TO SALON SOFTWARE, PHOREST’S ALL- INCLUSIVE PRICING STRUCTURE AND TAILORED FUNCTIONALITY SUITS EVERY TYPE OF SALON BUSINESS. WE SAT DOWN WITH FOUNDER RONAN PERCEVAL TO LEARN ABOUT THE PHOREST PHENOMENON, WRITES CAMERON PINE.

T

hey say if you build a forest the wildlife will come, but in this case its more 'build a Phorest of software solutions in one simple to package and the salons will come' The Irish genius behind the brand developed the idea from working in a salon – so it’s been curated from the ground up by someone who knows the challenges salon’s face every day.

It was 2004 and Ronan needed a job. He was really just looking for anything part time which in the beginning was not supposed to be a serious job but after the first day he immediately loved it.

“I love the atmosphere and energy in a salon environment, it’s very hard to describe to someone who hasn’t spent a lot of time in one,” said Ronan.

Called ‘Free Spirit’ this salon had paper appointments and was experiencing approximately 2-3 no shows per day and in quite a busy salon it was costing her a lot of money. Obviously there were no software features back then to reduce no shows and it was there and then that Ronan realised there was a much better way to do it. Firstly he started texting all the clients individually and no shows were basically eliminated while at the same time he started a conversation with a friend who was a software developer at university to look into how messages could be automated – mindful of the fact that this was only a few years after the first texts had ever been sent in Ireland.

A few months later the program was developed and the salon improved 2-3 no shows per day to 2-3 per week – easily saving $100-$200 a day!

It was also a challenging for a busy salon to come in after Christmas with no appointments in the book and this is where Phorest really came into its own. One of the product companies the salon worked with agreed to give them a shampoo and conditioner at low cost so they sent a message to all clients after Christmas encouraging them to book to receive the free product.

“We realised that this was the first salon to ever send out a text message promotion in the world,” Ronan said. “I was working the desk and the phone didn’t stop ringing for 3 days and the promotion was booked out well into February. In those days when people sent a message everyone read it.

Ironically they called the program ‘messenger’ in the beginning – (hi Facebook) because at this point the program hadn’t even been given its brand identity.

“It was then we identified the mission of the company – which is still the mission today – to get clients back more often and spend more.”

This is also one of the attributes that lured industry expert and Australian business partner Gavin in as once a salon can get more clients in the door everything else just falls into place.

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Another significant advantage with Phorest is that its cloud based. “Everything we do with media, marketing, social is all cloud based too which makes it a lot easier to manage. It’s all integrated and built in. We’ve always been able to do marketing tools at a higher level as a result,” Ronan said.

Phorest affords all of their salon clients a branded mobile app.

While many businesses don’t use apps because of their lack of customisation, Phorest gives you a fully brand app with all the functionality a salon needs.

Good marketing of late is all about owning your own channel and Phorest are experts at maximising marketing communication to increase your client visits.

“We don’t want to have a Phorest app because we’re about the salon owning their clients. Our mission is timeless and it has always had a lot to do with text but our focus is to do new things that improve online recognition for salon, instantly linking 5 star reviews to Facebook and Google, eliminating the need for salons to do repost any reviews themselves.”

“It was then we identified the mission of the company – which is still the mission today – to get clients back more often and spend more.”

RONAN PERCEVAL

There no denying that there are some amazing salons with great clients and average salons down the road can have better reviews.

“We take that offline reputation of the salon’s we work with and take it online.” Even if only 30 per cent of customers leave a review in a couple of months, with Phorest you will have 100s of reviews.

“If you’re a good salon we essentially make you look even better with Phorest.”

From data that recognises client activity and whether a client isn’t coming back anymore and texts them days before to a system that is slanted towards the stylists needs and is far from just ‘computer generated’ functionality that every other salon is using, Phorest works really well for any size salon by understanding that the salon’s true potential lies in the quality conversations with clients.

Understanding that you can’t reduce a salary or colour price by 20 per cent but you can reduce product wastage costs, Phorest is focused on optimising salon performance.

For more information visit www.phorest.com

INFEATURE

POT OF GOLD

COLOUR BRAND PULP RIOT HAS EXTENDED THEIR COLOUR LINE FROM BRIGHT, NEON, VIBRANT HUES TO NOW WELCOME FACTION8, A RANGE OF PERMANENT, RICH AND MORE NATURAL TONES THAT WILL SATISFY A DIVERSE CLIENTELE AND PROVE JUST AS CLICKABLE ONLINE.

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ith rich, vibrant and rainbow hair looks constantly trending online, colour brand Pulp Riot caters to the modern colourist in their pursuit of hashtaggable, clickable, viral and trending, client-pleasing content, and they continue to innovate in that realm.

With that in mind welcome their new Faction8 permanent colour, specifically made with the application and consistency for modern trends and offering natural tones and blondes as well as deep reds and coppers. It’s the 21st century hairdresser’s new must have tool.

Faction8 has been specifically made to offer permanent colour with a consistency specifically designed for today’s modern hair techniques, including easy application, specific placements and seamless blends. The Italian made product brand started with overarching commitment to bright audacious colour, becoming increasingly prevalent on Instagram and in salons, and this new range takes that bold colour energy to also cater to clients who want natural and blonde tones, as well as deep, wearable reds and coppers. The product uses modern technology for 100 per cent grey coverage, colour longevity and hair quality in a range of cool-based hues.

The impressive range covers dozens of shades, which are all vegan, animal cruelty-free and paraben free, with all the colours of the bright hair spectrum, while also extending to natural tones.

This new lines add to Pulp Riot’s already impressive collection of semipermanent pastel, vibrant and neon hues, as well as their toners and Blank Canvas colour remover. With an overall essence of creativity, Pulp Riot acts as the essential paint for colourists’ true artistry, empowering hairdressers to assume that artist mentality and create their colour masterpieces. With the technology founded by a team of hairdressers themselves, Pulp Riot is focused on the culture of the global industry at large, connecting the international community through social media and innovative education and providing the platform through which colourists can truly experiment with, develop and share their

craft – with the important tools that facilitate these talents.

These new permanent hues speak to our clients’ desire to opt for trending hair in long-term and serious capacities, and follow current trends in their more natural tones and also richer hues.

The next time you see a trending hair look in your news feed, make sure you have the right tools to create that viral look. Add Faction8 to your palette and start creating, hashtagging and growing as a creative artist.

For more information visit www.roguebeauty.com.au INSTYLE 93

INSIDE SALONS

Our Favourite Salon Interior looks…

Find a style you love and embrace it with these top six trending looks for salons moving into 2020.

A look you love that represents your brand will never go out of style, so here’s some inspiration to transform your space or take elements to make it your own…

WORDS AND STYLING: LISA FELEPPA

THE ‘BLUSH’ ROMANTIC

Feminine reigns supreme in this salon look with blush softness. Layered with contemporary furniture, soft natural looking textures and a touch of metallic luxe for contrast, this salon design will become the perfect haven of femininity. And an instant Instagram fave.

Get the Look: Comfortel’s Rosie Salon Chair

Studio Gabrielle @salongabrielle_

Glow Beauty Space @glowbeautyspace

The Blow | Melbourne @theblowaustralia

DESIGNER TIP! Blush & a blend of neutrals is the colour palette if you want a sense of contemporary elegance. Pops of brass, matte black or velvet give it that glam you want.

REFINED BOHO

This salon interior is perfect if you love minimalism but want to dial up the warm tones and add more texture in your salon. The look is very much about keeping things simple while adding elegant natural tones using an earthy colour palette that ignites the senses and centers the mind.

Get the Look: Stockholm Salon Chair with Matte White Base

by Comfortelt

GINGERS HAIR SALON STUDIO BENICKY @gingershairsalon @studiobenicky

LA BOUTIQUE HAIR SALON @laboutiquehair

DESIGNER TIP! Byron Bay is your design muse. Start with a neutral palette and inject pops of earthy textures and colours. The finishing touch… earthy floral arrangements to complete the look.

AUSTRALIANA

Draw inspiration from a colourful mish-mash of sweeping Australian landscapes to fill your salon space with warmth and positivity. A combination of rich, earthy hues creates a vibrant space that feels both earthy and cozy. Warm terracotta tones with faded green shades are combined with muddy blushes and dark hues to create a bold, fun and spirited space to entice your creative calling.

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Get the Look: Dawn Salon Chair

by Comfortel

Parlour Hair @parlourhair

HAIRFOLK. @hair.folk

POMP HAIR @caitlin_setsquarestudio

DESIGNER TIP! Mix and match different wood grains and use colours inspired by the Australian landscape.

THE LIGHT MINIMALIST

Layers of neutrals with natural raw finishes this salon look is a refined aesthetic with layers paler tones like white, ivory, grey or sand. Bring the basics to life and make texture the hero with simple shapes and minimalist style.

Get the Look: Joey Salon Chair with Matte White Base

by Comfortel

HAIR BY FRANK @hair_byfrank

Blonde salon @blondeadelaide

Koda Cutters

DESIGNER TIP! Hints of natural textures with wood, stones, marble or plants will bring warmth into the salon.

THE NATURALIST

From roots of organic and natural style, this salon look embraces delicate curves and ash timber for a softly spoken look. With its light aesthetic, this salon style is designed to embrace clean line furniture that is simple in form and nurturing sense of style.

Get the Look: Aria Tan Salon Chair with Matte Black Base

by Comfortel

Zanzi Hairdressing @zanzihairdressing

Envy & The Barber Shop VIRGINIA DONOVAN @envyandthebarbershop HAIR STUDIO @virginiadonovanhairstudio

DESIGNER TIP! Make a statement with indoor plants. Small changes to the salon can make a big difference to style up the space with glorious greenery for a look that’s down to earth.

THE MODERNIST

The salon look embraces light textured materials combined with black structural furniture to create a ‘modern monochrome’ look.

Simplicity in every element, this sleek salon look has no clutter with an abundance of raw materials that can include concrete, metal, glass and steel.

Get the Look: Harper Salon Chair

by Comfortel

Ena Hair @enahair

USFIN ATELIER @usfinatelier

The New Black Industries @thenewblackindustries

DESIGNER TIP! Keep it simple with structural black pieces incorporated with natural light textures. The striking contrast creates depth and texture.

Lisa Feleppa is the Brand Marketing Manager at Comfortel Salon Furniture.

More about this look go to pinterest.com/comfortelfurniture.

For inspiration on salon interior ideas go to comfortel.com.au or @comfortelfurniture on Facebook or Instagram.

INSTYLE 95

INBEAUTY

Skinclusion One of the world’s most recognisable and most powerful women, Priyanka Chopra Jonas, has teamed up with Obagi to launch and be the global ambassador for the Skinclusion campaign. The initiative is a global awareness movement that empowers consumers, whatever their skin type, and creates meaningful dialogue about diversity and inclusion. The initiative will also help educate on unconscious bias specifically surrounding different skin tones. www.obagi.com.au

Rebirth of an Angel Nearly 30 years after its creation, Angel

by Mugler is revealing another facet of feminine sensuality with a new luminous interpretation: Angel Eau de Toilette.

The fragrance uses an exclusive new raw material by Givaudan, natural apple extract, sourced from apple puree. It’s the first time the iconic bottle design has changed in 26 years. www.inter.mugler.com

Sweet shower scent Inspired by the new limited edition Summer Garden Shower, Weleda has released a stunning collection of gift sets, sure to delight any natural beauty lover.

They have been created with high-quality natural and organic ingredients sustainably sourced from Weleda’s biodynamic gardens and fair trade partnerships around the world. www.weleda.com.au

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Beauty NEWS

Model behaviour Transgender model Theodora ‘Teddy’ Quinlivan is the face of Chanel Beauty’s latest campaign. The 25-year-old model, who publicly revealed she was transgender at New York Fashion Week in 2017, is the first openly transgender model to work for the French fashion house. Sharing images from the new ‘Summer Look’ campaign on Instagram, Teddy said she was deeply humbled and proud to represent the trans community. www.chanel.com/en_AU

Celestial style cosmetics Korean megastar Park Hye-Min – aka Pony – has collaborated with MAC for a celestially styled collection. The artist, influencer and entrepreneur has more than six million loyal Instagram followers.

The collection includes nine Matte Lip Mousse shades, Plenty Of Pout Plumping Lip Gloss, a neutral-hued Eye Shadow x 8 Palette, two cosmicembossed Extra Dimension Skinfinish shades, a softly iridescent Prep + Prime Fix+, a Face Powder Brush, a Duo Fibre Eye Shader Brush and a pair of lashes. www.maccosmetics.com.au

HAIRDREAMS

MICROLINE MUST-HAVE THE MICROLINES SYSTEM BY HAIRDREAMS IS CELEBRATING 25 YEARS OF THE REVOLUTIONARY TECHNOLOGY. THE SYSTEM HAS BEEN REVAMPED AND REVOLUTIONISED WITH MODERN TECHNOLOGY FOR AN INNOVATIVE PRODUCT THAT OFFERS A TRUE ANSWER TO THOSE SUFFERING FROM HAIR LOSS.

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he Hairdreams MicroLines system offers a myriad of practical advantages, resembling a naturally grown hair look as closely as possible and making swimming, exercise and other daily realities easy. It also allows for tailored care and a range of looks, as well as being safe and easy for hairdressers to use. This provides a modern alternative to wigs and extensions, greatly improving the confidence and mental health of those with thin or receding hair, particularly women.

“I’ve been involved with wigs for quite awhile, I’ve been hairdressing for 43 years and had a hairdressing salon for 7 years, we do a lot of work with people with cancer and hair loss, so I’ve been over to New Zealand and trained in wigs and I’ve been looking for something else because I knew there had to be another answer to people’s problems who had ceding her,” said Sharyn Blake of Vivid Hair. “I did some research and found out that there was something magnificent called MicroLines, which would be the answer to a lot of women’s prayers. With MicroLines you can attach it to hair and they can treat it like normal, they can go swimming and go to the gym and do what they want, they’re not gluing it on, it’s connected like a hair extension and it doesn’t damage anything.”

The technology benefits from a range of factors, including top quality hair, with 100 per cent real hair used, and a healthy, silky, natural texture to the hair. The hair also utilises a patented attachment system with the Hairdreams Bondingring as an ergonomic attachment for secure and lasting integration. Aditionally, the technology offers a temporary attachment with clips, and both systems allow a gentle and stress-free process.

“It’s a unique system and it’s the best quality hair in the world, its hand made and we can get custom made hair as well so there is a solution for 99 per cent of women’s problems with hair loss and hair thinning and we can come up with a solution for it,” Sharyn added.

The MicroLines product is built by experts with handmade craftsmanship over a period of several weeks, uniquely and exclusive at the Hairdreams manufacturing facility for next-level quality hair. The result is 10 different basic options, as well as 400 additional options ensuring there is a solution for every client. The

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3D technology also solves more complex client concerns, like specific bald spots.

MicroLines is long-lasting and durable, and can be worn for up to two years, as well through several uses.

“The main thing I love about Hairdreams is that the quality of the hair is premium, and the system and the way the hair is applied.” said Hairdreams educator Jaclyn Douglas. “I really enjoy these salons being able to learn our technique and put it into their salons with our education.”

Over 25 years Hairdreams has perfected the technology, with the confidence, ease and longevity attributed to the client and their needs front of mind. The Hairdreams education program supports this technology with the necessary training to offer salons that point of difference in service, and the MicroLines Generation 2018 edition builds on their knowledge and experience for more comfort, smoother hair, an easier attachment process, more variety and a particularly natural look.

Hairdreams’ MicroLines hair extension system is on the forefront of hair thickening systems globally, imbuing women and men with confidence and real solutions when they face hair loss or thinning.

The technology is constantly innovating itself, diversifying its portfolio and changing the hair loss game, and it’s time for Aussie salons to join the fray.

For more information visit www.hairdreams.com/en-au

INSTYLE 101 97 INSTYLE

HAUTE BEAUTY The best in luxury makeup and skincare

DERMAVIDUALS Teramic in Pink Red 02 9960 1300 ELIZABETH ARDEN Vitamin C Ceramide Capsules 02 8875 9700 JANE IREDALE Liquid Minerals A Foudnation in Natural 1300 850 008 MEDIK8 R-Retinoate Youth Activating Eye Serum 1800 242 011 REVOLUTION Eye Glisten 1300 884 411 SISLEY Black Rose Precious Face Oil and Blur Expert Perfecting Smoothing Powder 1300 780 800 SKINSTITUT Hi-Def Foundation in Elwood 02 9460 7559 98 INSTYLE

INBEAUTY

ASAP R Radiance Serum 03 8683 3333 ASPECT DR Resveratrol Moisturising Crème 03 8769 0800 COSMEDIX Surge Hyaluronic Acid Booster 03 8769 0800 LANCÔME Youth Activating Eye & Lash Concentrate 1300 060 116 NUGGETT X CHARLIE Happiness Ultra Face Day Crème happiness@nuggettandcharlie.com SILK OIL OF MOROCCO Magnetic Eyeliner and Magnetic Eyelashes 1300 410 909 CURTIS COLLECTION BY VICTORIA Illuminating Lotion in Pink Diamond Drops 03 9421 5577 INSTYLE 99

INFEATURE

NEW IN NEW ZEALAND NEW ZEALAND HAS JUST RECENTLY WELCOMED THE DYSON SUPERSONIC™ HAIR DRYER PROFESSIONAL EDITION, INTRODUCED VIA AN INSPIRING ROADSHOW EDUCATION EVENT WITH SOME BONA FIDE INDUSTRY STARS. INNOVATION, INSPIRATION AND EDUCATION HIT MIDDLE EARTH WILL FULL FORCE.

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he Dyson Supersonic™ hair dryer Professional edition has officially launched in New Zealand, imbuing the country with the efficiency, superior styling and professional focus that the tool provides. The tool was debuted at a packed out Roadshow event with hair heroes Renya Xydis, Jayne Wild, Frank Apostolopoulos and Michael Beel leading the way.

The Roadshow showed off some exceptional skills and presentations, with each hairdressing star presenting a look and learn with models on stage. Renya’s aesthetic showed off a voluminous high ponytail, embellished with a gold dipped bow. This look utilised the Dyson Supersonic™ hair dryer Professional edition with a styling concentrator

Renya Xydis

Jayne Wild

and Diffuser attachment for both smoothness and volume. The exceptional look two combined fuchsia glitter, Swarovski crystals and styled volume in an intricate, bold style, where the Dyson Supersonic™ hair dryer Professional edition with the Diffuser attachment was again important to set the glitter, crystals and style in place.

Michael’s first look was inspired by a 90s-style mullet, using the Dyson Airwrap™ styler 30mm barrel to curl the hair, section off the back to bring a lot of volume to the back of the hair and flip over the remaining for a fringe like effect. His second look was an extended twisted ponytail, created with the Dyson Supersonic™ hair dryer Professional edition with the Diffuser attachment for setting and texture, while glitter at the base of the hair added a wow factor.

Jayne created a look that showed off her supreme styling skills.

Using the Dyson Airwrap™ styler, Jayne curled the hair with the 40mm barrel. She then brushed it out and finished with the Dyson Supersonic™ hair dryer Professional edition with the Diffuser attachment to set the hair and add volume.

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Frank’s creativity and technical brilliance was on full display, as he cut hair live on stage and used the Dyson Frank Apostolopoulos Supersonic™ hair dryer Professional edition with the Diffuser attachment and the Dyson Airwrap™ styler 30mm barrel in both looks, building soft waves and an editorial style with a crimped feature.

Hairdressers will be able to see the extreme value of the Dyson tools firsthand and see these incredible artists in action as the Roadshow continues on its national education tour. The Melbourne event just took place on August 26 and will be followed by Sydney on November 11. Book your tickets now to ensure you don’t miss out on this feat of skill, learning and artistry.

For more information visit www.dyson.com.au

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INFEATURE

#DONTRISKIT A NEW INITIATIVE FROM THE L’ORÉAL PROFESSIONAL PRODUCTS DIVISION (PPD), A CAMPAIGN ENTITLED #DONTRISKIT, IS PUTTING THE PROFESSIONAL HAIR RETAIL REALM FRONT AND CENTRE, WHERE IT BELONGS. THE CAMPAIGN USES CREATIVE MEANS TO EDUCATE A WIDE AUDIENCE ON AN IMPORTANT MESSAGE – THE DANGER OF PARALLEL SALON IMPORTS TO LEGITIMATE SALON RETAILERS.

L

’Oréal Professional Products Division (PPD) Australia is aware of retailer activity promoting L’Oréal haircare brands outside of the professional hair retail environment and has established a campaign to stand firmly against it. These retailers are not authorised by the group but, unfortunately, parallel imports are not illegal in Australia, which undercuts legitimate salon retailers to unauthorised sellers.

From August 1, the brand has been speaking out against it with the new campaign, which stands up against the grey market and the impact it has on the salon industry. The campaign aims to educate consumers about products that have been parallel imported, the impact they have, and the potential risks that come from using them.

The campaign is partnering with national radio announcer, comedian and YouTube star, Tanya Hennessy, who has represented the messaging in a humour way. The content covers a funny ‘A to Z of salon clients’ message that incorporates out the #DontRiskIt angle, and is already live on Tanya’s social media channels, speaking to her 94,000 YouTube subscribers, 102 INSTYLE

1.1 million likes on Facebook and 152,000 followers on Instagram. The video has already received almost 700,000 views on Facebook alone. The campaign will then be calling on other industry experts and influencers to spread the important messaging.

“The campaign is aimed at highlighting the importance of our experts and making consumers aware of the vast difference between having a professional salon service and diagnosis, versus selecting products based purely on price in a discount environment. We are proud to be investing in, and protecting, our industry and consumers into the future,” said David Higgins, General Manager of L’Oréal Professional Products Division Australia & New Zealand.

We commend the group for their emphasis on the professional industry and the standards and practices our hairdressing community deserves. Check out the online material to educate your clients, with the requisite fun and entertainment to share the message.

For more information visit www.loreal.com.au/medias/news/ parallel-imports-dontriskit-5986.htm

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(03) 9764 2833

info@aii.net.au

aii.net.au

Unit 7C Scoresby Industry Park, 28Janine Street, Scoresby VIC 3179

INFEATURE

GABRIELLE SALON GABRIELLE IS HERE TO BUILD FROM GABRIELLE ROCCUZZO’S IMPRESSIVE SOCIAL MEDIA FOLLOWING AND OFFER A SPECIALISED BRAND OF MILLENNIAL LUXE.

W

elcome a new hair haven to the industry by way of Salon Gabrielle, with owner and creative lead Gabrielle Roccuzzo. The salon has just opened and welcomed A-list stars such as Sophie Monk, Lana Wilkinson, Keira Maguire and Rozalia Russian at the exclusive opening event. Gabrielle’s Instagram follower account is over 50,000 and that online army is being translated to a new important salon space.

“I had been thinking about opening my own salon for a long time but I really needed the push to take the next step – I credit my husband Adrian for that! Because of the following I had gained in a short time, I was struggling to keep up with client requests and I knew that now was the right time,” Gabrielle explained of her journey.

“I always had the idea of having a salon that was an experience from the moment you walk in; where clients could come in, immediately feel calm and leave feeling beautiful. My husband really captured the cool yet feminine vibe I was going for. I knew that I wanted something Instagrammable and that every detail and corner of the salon was meticulously thought out, with unique touch points (including a mirror decal of a classic Mean Girls quote)!”

Gabrielle was inspired by a recent Fashion Week trip to LA and New York, and the creative aesthetic spaces she particularly saw in Soho.

The salon will cater to her trendy clientele and follow Gabrielle’s go-to looks as well.

“I’m obsessed with iron waves at the moment, 104 INSTYLE

similar to how I wore my hair to the launch event. The look is less of a curl as we know it, and more of a bend.

I love the textured, natural look, and feel it’s much more on trend than traditional curls.”

Salon Gabrielle will offer Redken and Pureology ranges, which Gabrielle lauds for their colour and care. She’s a fan of the Shades EQ Glosses, especially for balayage and highlights, as well as Pureology’s shampoo and conditioner options. Hydrate Sheer is a personal hero product.

Salon Gabrielle has Gabrielle’s fingerprints all over it, from the looks, to the salon aesthetic, the vibe and, of course, the name.

That gives the salon its indelible persona, cultivated through her unparalleled experience and mass following.

“I think it’s important to stay true to yourself and do things in your own way. I have done this from day one, and it’s a huge part of the reason I chose to stay in Moonee Ponds, right where I started,” she said.

INFEATURE

LUXURY KERATIN

SMOOTHING TREATMENT CLASSIC AND NEW NATURAL APPLICATION

BRIGHTER AND BOLDER

JOICO’S COLOR INTENSITY STABLE CONTINUES TO BE A FAVOURITE AMONGST HAIRDRESSERS, CLIENTS AND ACTUAL CELEBRITIES (HELLO, LADY GAGA). A LITTLE INSIGHT INTO THE TECHNOLOGY BEHIND THE HUES WILL TELL YOU WHY.

I

f you haven’t experienced the creativity, artistry and experimentation possible with Joico’s Color Intensity shades, where have you been and what rock have you been hiding under? The bright shades offer a spectrum of bold, brilliant hues in intensely concentrated pigments for over the top vibrancy that lasts up to 20 shampoos. The range also provides an intermixable formula that can be applied straight from the tube, or mixed for endless creative results.

Unleash your inner artist and discover the hues today.

The product is imbued with awardwinning K-PAK’s powerful Quadramine Complex® for guaranteed healthier hair after every colour service, complemented by nourishing Kukui Nut Oil for optimal condition and shine. The colour allows for a wealth of creative possibilities with various application techniques, such as horizontal, vertical or diagonal slices – or a dramatic mix – while clear mixer allows the colourist to be in total control of each shade.

With over 30 shades to choose from, Colour Intensity offers intermixable shades in an array of bright hues from Ruby Red to Peacock Green, Hot Pink, Orchid, Mermaid Blue and Fiery Coral, and new and specialised collections add to that.

Recent hero releases include the Lovefest collection’s new take on lime green and aqua, as created for Joico Brand Ambassador and muse Larisa Love (@larisadoll), while the Pearl Pastel collection is an iridescent iteration with Rose Gold, Silver Ice, Violet Pearl and Blush for totally trending soft

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colour. These constantly innovating launches only add to the power and scope of Color Intensity.

Notably, the hues were recently used to colour Lady Gaga’s locks in a bold way for her Enigma Las Vegas residency show, with her style and colour created by hairdresser Frederic Aspiras. The brilliant Color Intensity products created a unique look titled ‘Enigmatic Cerulean Blue’.

Colourists know they’re true artists with hair as that all important canvas, and Joico’s Color Intensity is the paint you need. Grab a palette, choose your favourite several hues and let your imagination run wild.

For more information visit sabrecorp.com.au or call 1300 764 437

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INFEATURE

WALK THE WALK RACHEL WALKER IS A HAIRDRESSING FIGURE TO INSPIRE YOU – WITH CHILLI COUTURE PURE HAIR INTELLIGENCE AS HER SALON BRAND IN WESTERN AUSTRALIA, THE INCREDIBLE WORK SHE DOES LEADING MR WALKER’S WIGGERY AND A PARTNERSHIP WITH NATULIQUE THAT PUTS SUSTAINABLE AND HEALTHY HAIR TECHNOLOGY WHERE IT SHOULD BE – AT THE FOREFRONT.

M

eet Rachel Walker, a hairdresser with three decades of experience who has touched every facet of the salon industry. Rachel’s extensive resume lists her as the salon owner and director of Chilli Couture Pure Hair Intelligence, which she has owned for nine years, as well as the leader of Mr Walker’s Wiggery, which sees her personally make custom wigs for people with medical hair loss. Her wiggery work necessitates extreme talent and compassion, where she uses her unique wiggery skills as a force for good, after extensive training in New York under in this difficult endeavour.

“I’ve been working as a hair extension specialist for many years and I have a large clientele that wear wigs, so I’ve been looking after them and the maintenance and repair of their wigs for a long time,” Rcahel explained. “Then, over the years, as you build relationships with clients, unfortunately, a lot of new clients will end up suffering from medical-related hair loss, such as going through cancer and chemotherapy or being exposed to people with alopecia.”

“I have always used hair pieces to try to assist them in buying wigs, but was very, very frustrated with the low quality of what was available. I just realised that I just wanted to make the whole experience better for them and give them something that was really personally tailored to them. I decided that the next level of what I could offer for my clients was to be able to create something for them.”

Rachel’s commitment to her clients, those in need and the planet at large extends beyond her wiggery business, and her salon partnership with Natulique facilitates sustainability and environmental matters that speak to her own personal values.

“We are a 100 per cent vegan salon and we are completely committed to sustainability, low toxicity exposure to beauty products, whilst still giving a exceptional level of high-end fashionbased personal service and hairdressing services,” Rachel said. “It’s really important to me that I’m able to provide a sustainable option for my clients and my staff and that fits in with my personal ethos.

So, having the Natulique colours that are ammonia-free, 100 per cent organic and biodegradable, which are so much less toxic on the skin, 106 INSTYLE

provide an option for people who have allergies to hair colour. As well as that, it’s still a beautiful product, and reliable, and wonderful to use, which is really important to me.”

The salon is a proud Sustainable Salon, recycling all their waste, including hair waste, and having a very purposeful approach to lowering their carbon footprint.

“We’re responsible in reducing our impact on the planet and the environment and being an ethical business leader because I think it’s up to businesses, and it’s up to the consumers, to change the world that we live in,” Rachel said. “We also are really committed to being fashion leaders, doing very high quality work, being really creative, exposing our clients to the creative side of hairdressing.”

From a business perspective, the brand allows Rachel and her staff to easily educate their clients on the necessity of sustainable, nontoxic products, which are also paired with their high quality work. It also opens them up to a new market, where clients search for salons that can provide that option for them.

Natulique also emboldens the salon as a fashion epicentre, recently partnering with them on a bold editorial shoot on their latest collection.

“One thing the brand wanted us to show how different Natulique could be and how it truly does fit into the Australian culture as well.

We wanted it to be light and fresh and young. We used models that

were non-gender identified and we just really wanted it to express how we, as a salon, have evolved into a younger generation and how Natulique, as a colour company, is also a really young company that crosses all boundaries as well."

Whether it’s fashion, hair, sustainability or philanthropy, look to Rachel and Natulique as your comprehensive salon role models.

For more information visit www.natulique.com.au

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For further information or an in salon training-demonstration-consultation, please call 02 9719 1418 or visit our website www.eki.com.au Mobile: 0404 831 488 | Email: ekihair@gmail.com or eric@eki.com.au Showroom and Office, Shop 1, 52 Lyons Road, Drummoyne, NSW 2047, Australia Salon and Training Centre, 83 Lyons Road, Drummoyne, NSW 2047, Australia

BLEACH ESSENTIALS Shiseido Professional has launched Bleach Master, a unique bleach line with SystemBond Technology especially designed for Asian hair. With three products in the range, highly effective, quick and powerful lifting can be achieved using Bleach Master Powder. For more moderate lifting use the Bleach Master Cream and to control tone and equalise any uneven results, select the Bleach Master Base Control. This product can also be used as a toner on colour faded hair (White Silver and White Purple tones).

Call 02 9719 1418

SKULLETO Comb brand Pegasus has launched their Skulleto range of tools designed in gold or silver with intricate skull designs.

The tools incorporate Pegasus Flexinite Technology, while each comb boasts seamless, perfectly rounded teeth and a firm grip. The technology uses temperature awareness to allow the comb to glide through the hair as it combs, with seamless teeth that avoid cuticle damage. Visit www.datelinecity.com or call (02) 9666 3611

COOL COLOUR The new Pearl Ash series from the Paul Mitchell color XG® could become your new favourite colour. As part of the new smoky violet family, the new Pearl Ash series creates a soft lift without brassiness, ideal for salon clients who dislike warmth, but are looking for an opaque lowlight. The 10 new shades provide true-to-tone results with effortless application. Take advantage of the new Paul Mitchell color XG Pear Ash series to be entirely on trend.

Call 1300 365 350.

CURL STICK

The latest tools, terms and technology

Muk’s new Curl Stick V2.0 is here with new technology to create healthier, stronger, shinier, longer lasting curls. It incorporates microprocessor technology for consistent temperature as well as four interchangeable barrels. Each barrel is finished in smooth titanium, which provides a dry heat with instant results.

Other features include an ergonomic, rubberised handle, as well as Ion Field technology. Visit www.mukhair.com.au

LIGHTER AND BRIGHTER

MINI STYLER Precision styling is made easy with ghd’s mini styler, becoming the perfect tool to style cowlicks, kinks and fringes and for straightening right from the root.

The narrow plates mean hair can be straightened or flicked with more control, fringes can be perfected and tighter curls created. “It’s a really great versatile tool with options to use on long, medium and short styles for a variety of reasons, texture, volume, enhancing curls and waves, just a great little tool to suit men’s styling needs,” said renowned hairdresser Uros Mikic. Visit www.ghdhair.com/au

With free hand colour techniques such as balayage, micro or baby lights growing in popularity, salons are looking for lightening solutions that will deliver above what is currently available but also respect hair condition and integrity.

Welcome TIGI copyright color True Light Freestyle Blonder.

This clay and mineral formula provides a seamless application process lifting 7 levels in only 40 minutes. The hair condition is protected with the Anti Breakage Arginine Complex built into the formulation.

Visit www.tigi.com/au

Ditch paper forms.

Switch to Consult.

Consult is a free app for customisable client forms.

Perfect for client intake, consultations, patch-testing & more.

With Consult your client information is kept private and secure, and with no more data entry, you’ll save time and eliminate manual errors. Choose from the industry standard templates or design your own forms to help deliver an exceptional client experience every time.

To learn more visit gettimely.com/consult or call +61 3 8518 4957

CUSTOMISABLE FORMS

SALON PROFILE

BEACHSIDE SALON IT'S NO SURPRISE THAT AN EXCLUSIVE MANLY BEACHFRONT SALON HAS BECOME THE GO-TO DESTINATION FOR BEACHY BLONDES AND SUNKISSED BALAYAGE ENTHUSIASTS. MICHELLE RUZZENE CATCHES UP WITH OWNER AND SENIOR STYLIST, JENNER DICKINSON

Tell us about Studio 8?

“Studio 8 was established in April 2018. With over 20 year’s experience in the hairdressing industry I saw an opportunity I couldn’t pass up on a beautiful salon, with breath taking beach views and incredibly talented staff, all it needed was leadership to take it from the local salon next door to the hair destination it has become today. I am so incredibly proud of the team and how far we have come in just over a year.”

How many staff?

“We have seven staff members - four senior members, a junior stylist, an apprentice and a Saturday girl.”

Tell us about your involvement with Dress for Success?

“Dress for Success is an amazing, non-profit organisation that supports woman that are going through the welfare to work transition. Beautopia (hairdressing and beauty supplies) wanted to run a collaboration for International Women’s Day/month with make-up artists and hair stylists at a breakfast event, showing tips and techniques ladies could use on themselves at home, to get them prepared for the working world. As a mother to daughters I feel very strongly about women having the choice to be financially independent. I absolutely jumped at the opportunity to support a charity that works to empower women by helping them gain their own financial independence. My eldest daughter, Jessica, works for Beautopia and ran the event - it was a very proud mummy moment.”

Who is your typical clientele?

“A typical Studio 8 client ranges in age and life experience. The one element that all our clients have in common is the love of the ocean and the laid-back beach vibe, this is reflected in the salon aesthetics and the sun kissed, low maintenance hair that has become the Studio 8 signature style.

Work challenges?

“Overlooking the ocean makes you very aware of our environment and the negative impact we as humans have on it. There is no 110 INSTYLE

getting away from the fact that hair salons use chemicals and throw out lots of packaging. To lessen our impact on the environment, we are proud members of Sustainable Salons, an initiative where 95 percent of our salon waste, which would have gone to landfill in the past, is repurposed into solutions that benefit the planet. Any profit made through this initiative goes to OzHarvest. We also actively seek out cutting-edge hair brands to work with who have the environment at the forefront of their ethos, like KEVIN.MURPHY, who are crueltyfree and are working towards all their packaging being made from recycled plastics.”

Retail brands stocked?

“We are a Schwarzkopf Professional colour salon, but we also stock Caviar by Alterna and KEVIN.MURPHY.” How do you maintain a work/life balance?

“Like millions of working mums, life has become a juggling act of work and motherhood full of compromise and rushing around.

But I am an extremely lucky lady as I have an amazing team of people around me to support me in both aspects of my life.

Running your own business can be hectic but it also gives me the freedom to be at the important things for my kids.”

Plans for the future?

“I’m pretty new to the country, only living here for three years after moving from the UK, so I’m working hard this year to establish myself and Studio 8 in Sydney and in Australia. I’d love to open more salons and the dream is to open my own academy for budding young apprentices. Education for experienced hair stylists in Australia is remarkable, it’s easily accessed and affordable but I feel there is a gap for apprentices and school leavers beginning their careers.”

For more information visit www.studio8hair.com.au

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INBUSINESS

A SUSTAINABLE EXPERIENCE PEOPLE ARE BECOMING INCREASINGLY AWARE OF THEIR ECO FOOTPRINT AND ARE TRYING TO MAKE MORE SUSTAINABLE CHOICES. THIS IS LEADING CLIENTS TO ACTIVELY LOOK FOR SUSTAINABLE OPTIONS AND EXPECT A MORE ECOFRIENDLY EXPERIENCE.

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aking your salon, spa or clinic more sustainable gives your clients the experience they’re looking for, saves you money, and is good for the planet.

So, what are you waiting for?

MAKE SUSTAINABLE CHOICES

Take some time to research how you can continue to provide your clients with the salon experience they expect, while also considering the environment. Look into basin taps that conserve water, and energy efficient light bulbs and appliances. Little changes like waiting to wash towels until there’s a full load and adjusting the air conditioning by a couple of degrees won’t affect your clients' experience, but they will add up to big savings for you and the environment.

ECO-FRIENDLY TRANSPORTATION Make it easy for your clients to arrive at your salon in a sustainable way. This might mean installing bike racks, or encouraging the use of public transport by providing a map of nearby public transport stops on your website.

CHOOSE ECO CONSCIOUS PRODUCTS Show your clients that you think green by stocking environmentally friendly products, for example, organic, eco-friendly, ammonia free, and not tested on animals. Don’t be afraid if this leads to a small increase in the cost of your retail products, studies have shown that consumers are prepared to pay a little more for sustainable options.

GO PAPERLESS Replacing appointment cards with emails or texts is a great start, but it’s just the tip of the iceberg when it comes to things you could make electronic in order to reduce your reliance on paper.

FORMS Instead of using paper, have your new clients enter their information into a tablet or other device and let your salon software automatically update their client card. If you need to obtain a signed consent, create a treatment plan or gather medical history, do it digitally. You’ll be saving yourself time and energy too, as you won’t need to copy information from paper forms into client cards, scan and save copies into your salon software, or file the paper away. Taking advantage of electronic forms creates a modern, streamlined and sustainable experience for the client.

112 INSTYLE

VOUCHERS Let your clients make a sustainable gift giving choice by offering online vouchers. Use your salon software to create a beautiful voucher that coordinates with your salon branding, then allow your clients to easily purchase vouchers through your online booking page, website, email, or social media channels.

EMAIL MARKETING Emails can be personalised so your clients receive messages especially for them, such as birthday messages or promotions for their favourite services. You can use your salon software to send these emails automatically, giving you more time to spend with your clients in the salon.

RECYCLE Salons, spas and clinics create a lot of waste each day, a lot of which is unavoidable. Show your clients you care by making an effort to recycle everything you possibly can. According to Sustainable Salons, up to 95 per cent of salon waste can be recycled, which would mean much less waste going to the landfill. Having your hair clippings help clean up oil spills and allowing your aluminium foils and tubes to get a new lease on life is something you should be really proud of, and your clients will love that you are making the effort too.

REUSE AND REFILL While recycling is definitely something you should be doing, it still takes energy to transform something old into something new.

Reusing old containers takes only a quick clean and they’re ready to go again!

When you reuse old containers it means fewer need to be manufactured, which is better for the environment.

Let your clients see your commitment to the planet by reusing your empty containers for different uses such as plant or equipment holders and ditch the disposable drink cups.

If you’re going to make your salon sustainable, use eco-friendly products and recycle everything you can, don’t forget to let your clients know. Make sure to share your sustainability journey in your marketing, on your website and in your salon so that current clients are aware of your efforts, and new clients looking for a sustainable salon can easily find you.

Kyra Sproule is the Marketing and Communications Coordinator at Kitomba Salon & Spa Software. To learn more about what Kitomba can do for your business, visit www.kitomba.com or call 1800 161 101.

presents

Organiser - Cosmoprof Asia Ltd

INBUSINESS

THAT’S MY CLIENT YOU’RE HERE PROBABLY THINKING, ‘NOT ANOTHER ‘WHO OWNS THE CLIENT’ ARTICLE’ - IT’S BEEN A TOPIC OF DEBATE AS LONG AS WE CAN REMEMBER, WRITES RYAN BAKER.

W

ho owns the client? Is it the business owner, or the staff member providing services - at the end of the day the client will decide.

There’s a new twist to this topic though. In our increasingly digital world, some salon software companies are entering the race to own your client relationships.

As difficult as the topic can be, the business owner and staff member can at least have control over the conversation based on the software the salon uses. Whether the client stays with the salon or the stylist, it’s their overall experience that matters, and their willingness to pay for the quality of service. As the business owner, you get to agree with your staff member who ‘owns the clients’ upfront. There are measures you can put in place, from staff contracts to tracking staff activity that help you retain clients after a staff member leaves.

In our increasingly digital world, there is a new challenge to your client relationships, where you don’t have the same control and some salon software companies are introducing your clients to their marketplace. A marketplace is an online directory of businesses similar to yours. Clients can use the marketplace to book and maintain a relationship with you, or just as easily find and book elsewhere. Sometimes the marketplace charges you a fee for all online bookings, even when your regular client’s book online. This is bad for your business. You need a solid base of regular customers in order to give you certainty in your income.

Running a salon/spa/clinic is hard and the margins are narrow enough as it is. We’ve been talking to business owners who don’t want the potential of losing clients via the marketplace and who also don’t want to be paying a fee every time one of their clients books online.

“Systems are there to support you, but they’re not the ones doing the hard work. Timely’s pricing is honest and clean, we know what we’re paying every month.”– KYRI, RUSSELL’S BARBERS UK. Running a service business like a salon, spa or clinic is hard.

Margins can be brutal after rent, product, equipment, wages, marketing…the list goes on! The difference between surviving or thriving can be down to a game of inches. A few percentage points on your retention rate. A few dollars on your average client spend.

While you’re working your butt off to provide a great client experience and try to make a profit, you don’t need your salon software company building a relationship directly with your client and helping them find other ways to spend their money.

114 INSTYLE

At Timely we decided from the very start that we wouldn’t build a marketplace. Instead we want to empower you to build great client relationships. We understand that the key to success in your business is to form long term, strong client relationships.

Regular, loyal clients value the amazing service you provide them over time. Their willingness to pay for your work increases as your relationship builds.

When you use Timely, we aren’t visible to your client. We don’t create a relationship with them. They are your clients. You can sleep easy at night knowing that we’re not selling them other services.

So does the salon or the stylist own the client? It doesn’t really matter. At the end of the day the client will decide this for themselves. As long as the client experience is amazing, we can drive loyalty, command the price for treatments that they deserve and make both owners and stylists wealthy and successful. If we give the client relationships away to marketplaces then we create a race to the bottom for our entire industry.

If your software company is operating a marketplace and you’re concerned about protecting your client relationships, have a chat to my team. We charge a fixed monthly fee for Timely and our prices are up front and transparent. We don’t take a fee for your clients booking online. We don’t introduce our brand to your clients. We don’t market other services to them. We can switch yourdata over for free and we’d love to work with you.

www.gettimely.com

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LEARN MORE 1 800 972 141 www.hairdreams.com | info.au@hairandsoul.com.sg

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