National Liquor News December-January 2022 by The Intermedia Group

AUSTRALIA’S LEADING LIQUOR INDUSTRY MAGAZINE

vol. 40 no. 11 - December/January 2021-22

NO SUGAR 83 CALORIES

PLEASE DRINK BELVEDERE RESPONSIBLY

TO FIND OUT MORE, CONTACT YOUR MOËT HENNESSY AUSTRALIA REPRESENTATIVE

Don’t miss out on a single cheers this festive season Introducing Classico Grande! Paying homage to the beauty of classic Italian sparkling wines, Lyre’s Classico Grande is the perfect sparkling alternative for celebrations of all occasions, giving your guests a way to moderate their consumption, without missing out on a single cheers!

wat ww Get in touch to find the missing drink on your menu, lyres.co .lyres.c

STAY SPIRITED. make it a lyre’s.

MIX SOMETHING

DIFFERENT this Summer POOR TOMS STRAWBERRY G&T Poor Tom’s Strawberry Gin & Fever-Tree Elderflower Tonic served over ice and garnished with lime.

TWO-FOLD & TONIC STARWARD Two-Fold Australian Whisky & Fever-Tree Mediterranean Tonic served over ice and garnished with a grapefruit wedge.

PALOMA Corazon Blanco Tequila & Fever-Tree Pink Grapefruit Soda served over ice and garnished with a pink grapefruit wedge.

For more information please contact your local SouthTrade Sales Representative or Head Office on (02) 8080 9150

Editor’s note

WE ENCOURAGE RESPONSIBLE DRINKING

Editor’s note Welcome to the December/January issue of National Liquor News, and to the end of 2021!

Get the facts DrinkWise.org.au

Also in this issue, Cindy Panzera has investigated vodka, a category which some believe is on the brink

What a huge year it has been for all areas

of a renaissance - find out more from page 50. We’ve

of the liquor industry. Off the back of such

also wrapped up some of the latest releases, on-trend

an unprecedented 2020, this year has been

products, and focus SKUs of a huge number of brands

unpredictable, but also unexpectedly vibrant, and

to inspire your shelves for 2022, from page 62.

it’s been such a pleasure to be able to report on it.

Rounding out this issue is our annual sparkling

To help finish this year with a bang and launch

wine tasting review, some stellar industry news

headfirst into 2022, this issue brings together a wide

and profiles, and top insights from our regular

range of insights. For example, we’ve analysed the

contributors – Alcohol Beverages Australia, Retail

summer party occasion from page 56 and looked

Drinks Australia, DrinkWise, Wine Australia,

at all the best tips for events, from NYE to Australia

Strikeforce, IRI and BrightSide. On behalf of the whole team here at National

Day and any other excuse to get together with

Liquor News, I wish you a very safe, happy and

friends and family. Many people this year will be looking for some

prosperous festive season. See you next year!

alternate drinks options at events like this and beyond, as more consumers moderate their alcohol

Cheers,

intake. With this in mind, Seamus May has taken

Brydie

a deep dive into the no and low alcohol segment, investigating beer, wine and spirit alternatives, and

Brydie Allen, Editor

how to best retail them - take a look from page 38.

02 8586 6156 • ballen@intermedia.com.au

PUBLISHED BY: Food and Beverage Media Pty Ltd A division of The Intermedia Group 41 Bridge Road GLEBE NSW Australia 2037 Tel: 02 9660 2113 Fax: 02 9660 4419 Publisher: Paul Wootton pwootton@intermedia.com.au Editor: Brydie Allen ballen@intermedia.com.au Journalist: Seamus May smay@intermedia.com.au General Manager Sales – Liquor & Hospitality Group: Shane T. Williams stwilliams@intermedia.com.au Group Art Director – Liquor and Hospitality: Kea Thorburn kthorburn@intermedia.com.au Prepress: Tony Willson tony@intermedia.com.au Production Manager: Jacqui Cooper jacqui@intermedia.com.au Subscription Rates 1yr (11 issues) for $70.00 (inc GST) 2yrs (22 issues)for $112.00 (inc GST) – Saving 20% 3yrs (33 issues) for $147.00 (inc GST) – Saving 30% To subscribe and to view other overseas rates visit www.intermedia.com.au or Call: 1800 651 422 (Mon – Fri 8:30-5pm AEST) Email: subscriptions@intermedia.com.au

Top Newsletter reads

Brewery in the United States, which it will merge with the New Belgium Brewing business, bought in 2019. Combining Bell’s, currently the seventh largest craft beer producer in the US, with New Belgium will

➤

create a business that sits on top of the US craft beer market in terms of sales volume. The combined business will present a strong portfolio of beers and

➤

brands including the hugely popular Voodoo Ranger, Fat Tire, Two Hearted Ale and Oberon Ale. Managing Director of Lion’s global craft

➤

beverages business, Matt Tapper, said: “In terms of quality, capability and reputation, Bell’s is a standout in the American craft brewing scene.

ello Drinks H relaunches as cloudbased online store L oyalty shoppers drive higher sales

“Just as Lion once crossed the Tasman to establish itself in Australia, now we have crossed

“They’re a great match for New Belgium, another

the Pacific to form a leading craft beer business in

pioneering US craft brewer and both companies share

the United States, the largest craft beer market in

a deep commitment to their co-workers, communities

the world.”

and customers. We’re thrilled to be taking this next

CCC to allow A Lion’s acquisition of Stone & Wood

The transaction will close upon receipt of all

step in the United States and bringing these two great

regulatory consents, which is expected in the

names in craft brewing together.

coming months.

December/January 2021-22 | 15

News

Bacardi reduces plastic in gift packs by 50 per cent Bacardi has announced it will cut plastic in its range of gift packs by half. The move comes just before the busy festive gifting season, and will impact brands such as Bombay Sapphire, Dewar’s and Grey Goose. Rodolfo Nervi, Bacardi’s Vice President of Global Safety, Quality and Sustainability declared Bacardi’s intention, “to be the most environmentally responsible global drinks company. “We will only achieve this ambition by constantly exploring

In a statement to press, Nervi said Bacardi had achieved its success by: “always looking to the future and doing the right

and investing in new innovations, like sustainable alternatives to

thing for our consumers, our customers and our company. Today’s

plastic, which will help us meet our environmental goals.”

announcement confirms this.”

Bacardi says this reduction will remove 147 tonnes of single-

Bacardi is working in line with the United Nations

use plastic annually and is part of a strategy that will see the

Sustainable Development Goals (SDGs), reflected in its own

company cut out 100 per cent of single-use plastics by 2023.

Corporate Responsibility program, Good Spirited. Additional

Bacardi plans to go totally plastic free by 2030. The plastic will

goals include: 50 per cent reduction in greenhouse gas

be replaced by cardboard that has been certified as sustainable

emissions, 25 per cent reduction in water consumption, and

by the Forest Stewardship Council.

zero waste to landfill at production sites.

Hunter Valley wineries launch campaign to oppose new mines

Sally Scarborough

The Hunter Valley Protection Alliance (HVPA) and local Hunter Valley Wine Country organisations and businesses have launched a campaign to oppose the establishment of new coal mines in the Hunter Valley. The #NoNewMinesInOurVines campaign was launched in response to two applications filed by Yancoal, a Chinese-owned coal producer, to acquire Exploration Leases (ELs) from the NSW Government for sites in the grape growing areas of Pokolbin and Broke-Fordwich. Sally Scarborough, spokesperson for the campaign and National Sales and Marketing Manager at Scarborough Wine Co, said: “Local residents, businesses and organisations alike are overwhelmingly behind #NoNewMinesInOurVines due to the collective belief that the operation of mines in the middle of such an important viticulture and tourism cluster would have detrimental consequences to the industries.

Submission to the NSW Government. This submission highlights

“We are calling on the NSW government to reject these

“the significant negative economic and environmental impacts

EL applications and implement protection legislation for this

that will result from new mines being established within Hunter

nationally important wine tourism area, just as the South

Valley Wine Country”.

Australia Government has done for the Barossa Valley, and the Western Australian Government has for the Margaret River.” The group has also presented Insite Planning Services and Edge Land Planning’s Monash Coal Exploration Lease Renewal

16 | National Liquor News

The HVPA plans to undertake a program of community awareness, including a digital opinion survey to gauge public sentiment on the proposed mines, the results of which will be shared with the NSW Government.

Changing Rank

BrightSide announces recent placements Amber King and Sue Lauritz, Directors at BrightSide Executive Search have been trusted advisors to the drinks industry for well over a decade. They are excited to share more of their recent placements and would like to wish everyone all the best for the upcoming festive season and for 2022. BrightSide is the only dedicated drinks recruitment specialist nationally and has some exciting plans of their own for next year to continue to provide the best recruitment solutions to the industry.

Aree Mitchell is joining LMG as Sales Manager SA/NT with substantial liquor and FMCG sales leadership experience.

Coopers is forward thinking by hiring Aaron Child for the newly created role of Social and Digital Manager.

Trent Glaser is leading from the front as Regional Manager NSW & ACT for Proximo Spirits.

Coopers is excited to welcome Helen Taylor to its Melbourne team as Trade Activation Manager for the onpremise channel.

Brett Eldridge is thrilled to be a part of the Campari team in his new role as Trade Activation Manager VIC.

Laura Hicks has started at Four Pillars in a newly created role as Direct to Consumer Manager to drive growth in a dynamic channel.

Petar Mrkela is bringing online expertise to the Bayfields Group as Digital Marketing Manager.

Alex Zimmermann has joined Coopers as Commercial Analyst to provide high level strategic data analysis and insights.

Julie Hitch has recently joined Batch & Co, working closely with the team to drive ongoing sales in the independent channel.

Stanley Tan is using his expertise in strategic planning roles as Commercial Manager for Pure Wine Co.

For more information go to www.brightside.careers or to look for current opportunities check out the BrightSide LinkedIn page: www.linkedin.com/company/bright-side-executive-search

December/January 2021-22 | 17

Marketplace Brand news and promotions

Matso’s launches new look for Hard Flavours range Broome brewery Matso’s has revealed a fresh new look and format for its Hard Flavours range, moving from glass bottles to bright and colourful 330ml cans that are inspired by the real fruit inside. The ‘deliciously sophisticated’ range includes Hard Lemon, Hard Berry and Lime, and Hard Melon and Mint flavours, all of which have seen great popularity since launch. The range draws consumers looking for a ‘better for you’ alternative, as all flavours are refreshing, light and vegan friendly, with less sugar and no artificial flavours or preservatives. Matso’s new look Hard cans have been brought to life by local Australian artist and illustrator, Liv Lee, who hand painted the designs in her unique style. “It’s fun, bright and summery. It’s summer in a can. It’s already in the realm of what I do, with the fruit, bright colours and exciting elements. I find my paintings are all very bright,

Lyre’s launches first no alcohol sparkling wine

bold and wonky… all imperfect and wobbly in their form,” said Lee.

Award-winning non-alcoholic spirits brand, Lyre’s, has announced an expansion into the alcohol free wine space with the launch of Classico Sparkling wine. Designed as an alternative to alcoholic sparkling wines this celebration season, Classico pays homage to classic Italian sparkling, combining the finest all-natural essences and extracts from around the globe for a distinct and evocative flavour. David Murphy, Flavour Architect at Lyre’s, said: “A glass of bubbles is an absolute staple for any celebration, whether it be a birthday, anniversary, or the holiday season. Our Lyre’s Classico evokes a classic grape and melon bouquet with a suitably dry finish, set to elevate any drinking occasion.” Mark Livings, Co-founder and CEO of Lyre’s, said the huge no and low alcohol opportunity drove the creation of this new product, noting: “We’re seeing a moderation trend sweeping across all global markets, and with this comes an emphasis on health and wellness. IWSR forecasts that now and low alcohol volume in Australia will grow by 16 per cent from 2020 to 2024; so, there’s no doubt that there’s a growing demand for sophisticated alcohol-free drinks, and we are confident Classico will be well received by those who are jumping on the trend.” Classico is available in 750ml bottles with an RRP of $14.99 and is rolling out across the country now. It joins a range of non-alcoholic spirits from Lyre’s, as well as a line of RTDs.

18 | National Liquor News

The new look Matso’s Hard Flavours range is available nationally now via Good Drinks in packs of four and 16.

Marketplace

AVOSH reveals new look Premium Australian vodka brand AVOSH has revealed its new look, with a refreshed design that evokes the uniquely clean, crisp and smooth mouth feel of the liquid inside. Developed by the team behind iconic Australian brand The West Winds Gin, AVOSH uses premium local wheat and water in production and is distilled five times, the last of which happens slowly in a copper pot still, before being filtered for a clean, smooth taste. While the design has changed, this award-winning liquid inside has remained the same and is set to be followed by a number of new release variants using Australian produce. “Our goal behind AVOSH premium vodkas was to create a uniquely Australian premium vodka that not only uses the highest

Currently the brand includes two SKUs. There’s the AVOSH

quality Australian wheat, but is distilled right here on Australian

Premium Vodka, with a bright and aromatic peppery, aniseed

shores,” said Nick McShane, Brand Manager – Liquor at Stuart

and lemon zest character; and the AVOSH Bottlebrush Honey

Alexander & Co., the distributor of AVOSH.

Vodka, which carries a depth of smooth and sweet characters

“Not only are our products crafted using purely Australian

from the organic bottlebrush honey, without any of the honey’s

ingredients, but we were recently awarded the Best Australian

sugar. Both products are available now from Stuart Alexander

Neutral Vodka at the 2021 World Vodka Awards.”

and Co.

Big Drop prepares for a big IPA summer Big Drop Brewing, the world’s most awarded brewer of alcohol free craft beers, is gearing up for a big summer of IPAs after recently changing brewing partners in Australia. One of the predicted favourites of the season will be Big Drop’s flagship beer, the Paradiso IPA, which is the World Beer Awards 2021 Category Winner. The non-alc beer was also bronze medallist in the UK full strength speciality IPA category, placing higher than five and six per cent ABV products. Featuring a blend of the big ‘C’ hops (Chinnook, Cascade, Citra and Columbus) synonymous with IPAs, Paradiso IPA radiates citrus fruit throughout, with a bright, sharp twist of bitterness towards the end. The other big winner for the season ahead is the Poolside Double Dry Hopped IPA, Big Drop’s first limited edition seasonal release in the Australian market. A classic hop-fest that fuses tropical flavours to recreate the intensity of a double IPA, it really showcases the quality of alcohol free beers alongside other craft beer offerings. Poolside is a true summer thirst quencher, with a fantastic blend of US hops that combine to give pineapple, citrus, pine and stone fruit aromas underpinned by a pine and herby flavour and topped with an unapologetic slap of mango. Considering IPAs and D-IPAs are the preferred brew of 84 per cent of craft beer drinkers, and 65 per cent of consumers are looking to try new no and low alcohol offerings, these two brews from Big Drop are perfectly placed to help retailers create a high quality no-low offering

Big Drop IPAs are available from Paramount, Kaddy, Polkadot (TAS) and Wine Gang (WA), or contact Big Drop directly.

this summer. December/January 2021-22 | 19

Marketplace

Matt Wright, Great Northern Brewing Co. Ambassador and Outback Wrangler

Stellum Spirits launches in Australia Independent American spirit blender and bottler, Barrell Craft Spirits, has expanded into Australia with the launch of Stellum Spirits. Distributed by Orrsum Spirits, the new range launches with inaugural cask-strength bourbon and rye expressions, to be joined by single barrel releases later this year. John M. Wiefert, Director of Orrsum Spirits, said: “We’re fortunate to have amazing whiskey like Stellum Bourbon and Rye in our portfolio. The quality and price point of these cask strength American whiskies will appeal to a broad audience. I’m excited for the future of Stellum Spirits and future growth of the American whiskey category in Australia.”

Great Northern caters to growing non-alcoholic beer demand The low and no alcohol category is growing

Barrell Craft Spirits Founder, Joe Beatrice, said: “Stellum brings American whisky into the modern age with simple elegant blends and single barrels selected with care and intention. US sales have exceeded our first-year projections in less than six months. We’re confident Australians will also embrace this exciting new brand.”

quickly as more and more Australian consumers are choosing to moderate their alcohol consumption. Great Northern Brewing

New vintage reds released by St Hallett

Co.’s foray into the non-alcoholic beer

Following the success

category, with the launch of Great Northern

of last year’s inaugural

Zero, has been a success, with demand for

annual vintage release,

non-alcoholic beer expected to steadily rise

Barossa winery St

coming into the festive season.

Hallett has launched

For Great Northern consumers, the lifestyle

the 2021 collection

of the great outdoors is key. With the addition

of vintage red wines,

of a 0.0 per cent alcohol variant to the Great

including Higher Earth

Northern Brewing Co. portfolio, consumers no

Syrah 2019, Blackwell

longer need to choose between their favourite

Shiraz 2019, Old Block

outdoor activity such as boating or four-wheel

Shiraz 2017 and Mighty

driving and enjoying a beer.

Ox Shiraz 2019.

Historically, there has been a stigma

Senior Winemaker

attached to the low and no alcohol category,

Helen McCarthy says the

with perceptions that options lacked in taste

collection highlights the

and flavour. However, Great Northern Zero

diversity of the region and vintage.

has been brewed with a full taste flavour profile in mind, offering a fruity aroma and

“Each new release wine is a unique expression of its origins, a nod to the incredible terroir across the Barossa valley,” McCarthy said.

crisp finish, meaning consumers can choose to

“Each and every vintage builds our winemaking team’s understanding of

moderate with a 0.0 per cent variant, without

the region and admiration for how incredibly versatile Shiraz is. It’s this insight,

compromising on taste.

coupled with our modern approach to winemaking, that has allowed St Hallett to take Shiraz to new heights.”

20 | National Liquor News

HAND CRAFTED & REFRESHINGLY AUSTRALIAN, PERFECT FOR ANY OCCASION

Marketplace

Moët Hennessy launches Volcan De Mi Tierra in Australia Moët Hennessy has launched its award-winning ultra-premium tequila, Volcan De Mi Tierra, into Australia. Originally created in 2017, the luxury brand’s name translates into ‘land of the volcano’ and is set to become a major global player in the tequila market. Julien Morel, CEO of Volcan De Mi Tierra, said: “Tequila is one of the The new Belvedere facility

Belvedere steps up sustainability action Super-premium vodka producer Belvedere has announced

fastest growing spirit categories, with continuous premiumisation of the offer. After a successful introduction in the US and Mexico, we are thrilled to bring Volcan De Mi Tierra to new territories and demonstrate what tequila is capable to offer in terms of taste, craft and quality.” Made from 100 per cent Blue Agave with no additives, the new

a major sustainability accomplishment, completing an

tequila is built on an assemblage, with agave from both lowland and

ambitious biomass capture facility that will accelerate its

highland regions of Jalisco.

CO2 emission reduction schedule. Signifying a major step forward in the brand’s Made

Santiago Cortina Gallardo, Volcan De Mi Tierra Chief Operating Officer, said: “Over the last five years, we have been in test, learn

With Nature commitments outlined in 2020, the facility

and grow mode, working to expand our capabilities and capacity at

will reduce energy related CO2 emissions by 95 per

Volcan’s very own distillery.

cent by 2022. Belvedere was also the first distillery to

“Throughout this process we have continuously refined our craft

receive a grant from the European Commission to pilot

and have ultimately produced three world-class expressions. Volcan

this facility, which is set to now produce 100 per cent

De Mi Tierra is not only a tequila, it is the creation of a unique profile,

renewable energy.

enhancing all the nuances from each region. We look forward to

This latest development is just one part of a huge range of bold moves Belvedere is making to address environmental sustainability in all areas of the company. Last month, for example, the brand launched an organic vodka soda RTD range, which built on what it started in 2020, to source only organic ingredients for all future innovations. From 2023, the brand will transition to being fully organic. President and CEO of Belvedere Vodka, Rodney Williams, said: “We know we have a long way to realising our ambitions to nourish the lands we share and protect ecosystems and biodiversity we depend upon. This new biomass facility marks a major step (truly leap) forward towards Belvedere making good on our belief that better business practices create a better world. We are building on these achievements by setting the bar even higher for ourselves with eight sustainability commitments achievable by 2025.” The eight commitments include: converting to organic farming; restoring landscapes; reducing water waste; renewable energy solutions; sustainable packaging solutions; recovering heat waste by product; working with local communities to promote and supply green energy; and leveraging collaborations for greater water protection and efficiencies. 22 | National Liquor News

further sharing Volcan De Mi Tierra with the world.”

Marketplace

Mighty Craft releases Better Beer with the Inspired Unemployed and Torquay Beverage Company The Inspired Unemployed’s Jack Steele and Matt Ford have teamed up with Nick Cogger, Founder of Torquay Beverage Company, to produce Better Beer. Better Beer contains zero carbs, zero sugar and 87 calories per can, coming in at 4.2 per cent ABV. “There are not many zero carb beers out there, so we thought stuff it, let’s make our own beer, and Better Beer was born, a refreshing and healthier alternative for us and our mates,” said Steele. Ford added: “We’ve always wanted to have our own beer brand, I think every young Australian bloke does.” The launch of a low-carb beer achieves a career ambition of Cogger, who said: “One of my goals was to launch a ‘better for you’ beer targeting 18-40 year olds, which we’ve done.”

Tanica launches new botanical spirit

Peter Lehmann releases its Masters wines as a collection

A new brand has entered the botanical spirit category,

Barossa winery Peter

with a product that is lower in alcohol and sugar. With 10

Lehmann has launched

per cent ABV and only 54 calories per serve,

its four Masters wines

Tanica has released two native

as a collection. In a first

botanical flavours – No. 1 Salted

for the brand and an

Plum & Ginger, and No. 2 Desert

annual move from this

Lime & Thyme.

year onwards, the wines

Co-founded by Kate Napier

will be released under

and Jo Ingleton, Tanica aims to

The Master’s Collection,

do things differently, both with

with vintages aligning

the liquid and the striking

to the bottle-edged

bottle design too.

release strategy the

Napier said: “We’re

wines are known for –

outsiders to the category

minimum of three years

with a good eye for detail,

for reds, and five years

we noticed a real trend for

for whites.

more mindful drinking, so

The first iteration, the

we’ve approached Tanica

Master’s Collection 2021, includes a 2015 Wigan Riesling, 2015

from a completely different

Margaret Semillon, 2018 Eight Songs Shiraz and 2018 Mentor

perspective.”

Cabernet Sauvignon.

Tanica is available in 700ml

For this first release, the range has also undergone a pack

bottles with a RRP of $58,

refresh, which the brand says will “reinvigorate the collection

distributed by Noble Spirits.

for this release” and retain the traditional premium status of the wines with a sense of modernity. December/January 2021-22 | 23

Marketplace

Grey Goose Vodka releases limited edition Night Vision bottle for the festive season With the end of year social calendar filling up fast already, Grey Goose Vodka has released a limited-edition Night Vision bottle that has been specially crafted to be the ultimate holiday season gift. The illuminated Grey Goose Night Vision bottle bottle, incorporating the distinctive

Stone & Wood steps up brand awareness for Green Coast Lager

Grey Goose logo that is a fantastic

Thanks to a successful Wallabies sponsorship across the 2021

gift for Christmas, NYE celebrations

season, Stone & Wood’s Green Coast Lager now enjoys more

or upcoming dinner parties.

brand awareness than ever before. Drinkers at stadiums across

comes in a matte blue one litre glass

Locally, Grey Goose Vodka has partnered with Australia’s master of entertaining; stylist and model,

the country were able to sample and savour this refreshing drop, raising its profile with a whole new audience. But it’s not just the footy fans this brew is appealing to. A

Christian Wilkins, to launch the

Certified B Corporation, Stone & Wood’s Green Coast Lager

illuminated Grey Goose Vodka Night

caters to the growing number of drinkers who are taking

Vision bottle.

into account the environmental and ethical impact of their

Grey Goose Vodka is focussed on crafting a product of

consumer choices. As part of this mindful approach, Stone & Wood brews Green

unparalleled quality, starting with

Coast Lager ‘slowly’ to allow the Helles malts and Noble hops to

the very best ingredients from

shine through in this clean, crisp lager.

field to bottle in France. For more information about this limited-edition bottle

Brewed specifically with food pairing in mind, Green Coast Lager is the perfect option for Christmas gatherings,

from Grey Goose Vodka, please contact your Bacardi-

with family around a sizzling BBQ or enjoying a serve of fresh

Martini Australia sales rep.

seafood with mates.

Idle Hour announces first vodka-based RTD range Idle Hour has announced the release of its first vodka RTD line. The Vodka + Soda Range is a new premium vodka RTD that blends the award winning Idle Hour rye vodka with soda water and local Australian flavours. Pushing back against the conventions of vodka RTDs, this range has been crafted to allow the local rye vodka to still be the hero alongside subtle fruit and natural botanical flavours, including Lime & Bramblebush, Passionfruit & Lemon Myrtle, Wild Peach & Grapefruit and Apple & Ginger. Available in 330ml cans at five per cent ABV with just over 100 calories and zero added sugar, the Idle Hour Vodka + Soda range perfectly suits get-togethers at the beach, the park or BBQs. The range launches across the country from this month and is available through Craft Revolution and leading wholesalers across Australia. 24 | National Liquor News

www.spiritsplatform.com.

Marketplace

Monin heroes home cocktail culture with Le Mixeur range The wide array of Monin syrups have been a bartender’s staple for many years, but with the rise of home cocktail culture thanks to the COVID pandemic and an increasing number of ‘sober curious’ consumers, the Monin Le Mixeur range is finding new ways to be the ultimate beverage solution. With four classic varieties to choose from: Margarita, Mojito, Strawberry Daiquiri or Pina Colada; the Le Mixeur range is the perfect base to create both cocktail classics with or without alcohol, whether you’re behind a bar or at home. The beauty of the Le Mixeur range is its versatility and

Thirsty Camel has Christmas covered

consistency, according to Gemma Eastwood, Marketing Manager

Compared to the rest of the year, Australians spend at

at Stuart Alexander & Co., the exclusive distributors of Monin

least 20 per cent more on liquor during the Christmas

in Australia.

period, so Thirsty Camel is giving them even more reasons to celebrate. “Historically our summer campaign has only been in market throughout January, but this year we are going bigger and better,” said Thirsty Camel Victoria General Manager, Adrian Moelands. “The Camel will have its customers covered from December right through January 2022. We’ve got a

“Whether you are an experienced bartender or a novice home cocktail maker, if you want go alcohol free or stick with a classic version, Le Mixeur lets you create the perfect drink every time,” Eastwood said. Simply add equal parts Monin Le Mixeur with your choice of spirit, non-alcoholic spirit or simply use on its own. Add ice, mix or shake and serve. As with the wider Monin syrup range, Le Mixeur is made with real

huge number of partners on board and we’re giving

fruit juice, has no artificial colours or flavours, is gluten free, non

our loyal Hump Club members cash bonus rewards

GMO and suitable for vegans.

throughout December.” Up until the new year, one in every 10 Victorian Hump Club transactions will receive a cash bonus to be spent on the members’ next purchase. Then, throughout January, each day one Thirsty Camel customer will win $1,000 when they buy one of more than 50 different products. “We have more than 95,000 high-value Hump Club members who we’ll target through our database, but the campaign, which will be rolled out on radio, print, digital and social media, will reach at least three million Australians aged 18 to 54 at least 2.5 times over the busy Christmas period,” said Moelands. “You won’t be able to escape the Camel this year with over 24 million brand touchpoints over the campaign period, as well as some additional activities in regional and coastal Victoria areas.”

26 | National Liquor News

Monin’s range of syrups including Le Mixeur are distributed to on and off premise outlets nationally by Stuart Alexander & Co.

www.disaronno.com www.spiritsplatform.com.

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Brewery Profile

Grant and Jaz Wearin

Modus Operandi opens Merewether brewery The business will now be headquartered in the Newcastle suburb, fulfilling a long held dream of Founders Jaz and Grant Wearin. Modus Operandi Brewing has officially

brewery of our own was always a distant

and brewed in Newcastle. We will proudly

thrown open the doors to its new production

dream, and looking around, I still can’t

be employing over 60 employees in the

and hospitality venue in the Newcastle

believe we’re here.

hospitality and manufacturing industries

suburb of Merewether.

“Within these last seven years, we’ve

which have been hit hard by the pandemic.

The new venue features imaginative and

humbly picked up some of Australia’s most

Newcastle is known for its manufacturing

sustainable architectural elements, melded

prestigious awards, brewed hundreds and

history and we are excited to now be part

together in a brewery unlike any other in the

hundreds of beers, been at the forefront of

of its next chapter in industry.

country. Highlights include three metre high

innovation, grown our team from three to

“Although not born in Newcastle, I’m

rammed earth walls that utilise earth from

53, created Nort (our non-alcoholic brand)

very, very proud to be coming back here

bush fire ravaged regions, bathroom tiles

and as you’re experiencing today, we have

and making this our place of business.

fabricated from recycled shampoo bottles

built our second dream brewery, and to be

“The space here is vibrant and humming,

and a pavilion space with a huge pandanus

able to share this with you tonight is a real

just as we want it to be… Modus Merewether

tree and massive sliding glass doors. The

pinch yourself moment.”

wants and aims to stand out for the right

production facility features a three vessel, 40

According to Grant, the Modus connection

hectolitre brewhouse, and a nine metre high

to Newcastle starts with two things: the city’s

glowing cube that houses the brewery tanks.

love of a good beer, and Grant’s mum and her

Lord Mayor for the City of Newcastle,

The launch has been a long time in the

family. Building from these are another two

Nuatali Nelmes, was also present at the launch

making, fulfilling a long held dream of Co-

things that are core to the Modus business

event, and expressed what a fantastic outcome

founders Jaz and Grant Wearin. Although

– sustainability and community – and these

it was for the business to move to the city.

the brand was founded in the Sydney suburb

are both core pillars of the new venue, with

“It really is a symbol, I think, of the

of Mona Vale, the pair always had their eyes

several sustainable measures in place for beer

revitalisation that’s happened through the

on Newcastle.

production and the running of the wider

city over the last seven years,” the Lord

business, as well as associations with local

Mayor said.

Speaking at the brewery’s launch event, Jaz said: “Modus was born from very humble

sports clubs and initiatives.

beginnings. Grant and I have always enjoyed

Grant said: “Modus is a national beer

beer and the occasions that go with it. A

brand which will now be headquartered

30 | National Liquor News

reasons, beyond drinking the freshest beer you’ll ever taste. It’s an experience.”

“I think it’s fantastic that you’ve taken your passion and delivered that through to us here.”

■

Alcohol Beverages Australia

We are back! A vibrant wider industry is returning as hospitality and tourism sectors start recovering nationwide, writes Andrew Wilsmore, CEO of Alcohol Beverages Australia. Looking back on the year that was, it’s hard not to

closures, with a new international survey shared by

echo the sentiment I shared this time last year.

the International Alliance for Responsible Drinking

It certainly does feel like déjà vu in the sense

(IARD) finding over one in five people think cafés,

that our industry has (hopefully!) overcome the

bars and restaurants now have greater significance

biggest obstacles caused by the latest lockdowns

as places to avoid feelings of loneliness.

and can finally look forward to returning to a post-

So, as we enter the festive period, it’s great to see

“It is testament to our shared community as an industry that many producers stepped in to show their support for hospitality staff.”

COVID trading world, with few minor setbacks and

those who are fully vaccinated enjoying earlier eased

eager customers.

restrictions and the chance for venues to reach full

Andrew Wilsmore

helped contribute to the speed in which our hardest-

CEO Alcohol Beverages Australia

We know that hospitality and tourism have been among the worst hit sectors when it comes to job

capacities to maximise Christmas trade is quickly becoming a reality.

losses over the pandemic. It is testament to our shared

With state and international borders opening,

community as an industry that many producers

we know that Aussies are keen to get out and enjoy

stepped in to show their support for hospitality staff.

holidays with family and friends both here and abroad.

The surge in campaigns encouraging Aussies to get

For many Australians, that means a chance to embrace

vaccinated and return to their beloved pubs, clubs,

loved ones and be welcomed back by friends at their

hotels and restaurants was heartening and most likely

favourite venues with a smile and a drink in hand.

hit states reached the 80 per cent fully vaxxed rate. We also know that Australians’ mental and social wellbeing were negatively impacted by hospitality

It’s the time for celebration, so on behalf of the team at ABA, we wish all parts of the industry a prosperous trading period and hope the New Year brings with it a sense of new beginnings.

■

December/January 2021-22 | 31

Retail Drinks Australia

2021: A year for the retail liquor industry like no other Michael Waters, CEO of Retail Drinks Australia, describes how the organisation greeted success in a tumultuous year. It is safe to say that 2021 did not turn out as

recognition by the International Alliance for

consultation processes for both these Bills

expected. With many months of lockdown

Responsible Drinking and helped inform the

and look forward to contributing to positive

across several Australian cities, the liquor

development of their new Global Standards,

legislative outcomes in both states.

industry was once again forced to respond

launched in May. We also ran the industry’s

Our Policy & Advocacy successes

to a number of challenges and demonstrate

first ‘age verification pilot’ for online alcohol

throughout 2021 have been complemented

its resilience in overcoming adversity.

sale and delivery, and coordinated an industry

by several key Member Services initiatives.

Retail Drinks has proudly advocated on the

working group to help the NSW Regulator

Firstly, we’re extremely proud to have

industry’s behalf throughout the pandemic,

develop its new training framework for same-

partnered with Luemo Workplace Wellbeing

ensuring that all of liquor retail remained

day alcohol delivery providers.

to launch a comprehensive Mental Health

classified as essential and able to open

In October, the Victorian Parliament

& Wellbeing service and resources for

passed landmark legislation which included

members. In addition, our key annual

During these unpredictable times, we’ve

a range of key measures, including online

events, the Liquor Retail Summit and Retail

been committed to providing all members with

alcohol sale and delivery reforms. A number

Drinks Industry Awards, albeit held virtually

the most up to date and accurate information,

of these reforms were based closely on

this year, were both hugely successful. Over

whether it be related to lockdowns, vaccine

our Online Code and several proposed

1,000 delegates from all parts of the country

requirements, or the various government

amendments which would have created

attended the Summit, which delivered 15

financial assistance programs. This

significant issues for our sector, including a

keynote presentations and panel discussions

commitment has paid off as member

90 minute delay between the actual sale and

across four key topics – The Regulatory

communications engagement increased by

delivery, were pleasingly rejected. We also

Environment, Online Liquor Retailing,

over 20 per cent in the past 12 months.

succeeded in ensuring the Bill prevented

Data & Insights, and People, Culture &

Retail Drinks has played a key role

objections from community stakeholders

Alignment, and we received a 250 per cent

in negotiating various legislative and

located more than five kilometres away

uplift in nominations from members for our

regulatory packages across several states

from a licence applicant, and achieved

awards program. Whilst we enjoyed hosting

and territories – at the time of writing we’ve

some common sense outcomes in relation

these events digitally, we look forward to

made 15 submissions to various government

to advertising requirements.

bringing them back as face to face events

during each and every lockdown.

reviews this year alone, with at least two more to go before Christmas.

With the Victorian Bill now having passed, we are currently liaising with

in 2022 – mark Wednesday 18th May 2022 firmly in your calendars!

Our Online Alcohol Sale & Delivery

the South Australian and Queensland

On behalf of the Retail Drinks Board

Code of Conduct continues to lead the

Parliaments on legislation in their

and management, we thank our members

way, helping to inform the development of

respective Parliaments with significant

for their ongoing support throughout 2021,

online alcohol sale and delivery legislation

implications for liquor retailers. We have

and wish everyone across the industry a safe

and regulations. Our Code received global

already engaged significantly in the policy

and prosperous festive trading period.

32 | National Liquor News

■

DrinkWise

Partnerships for a better future The You Got This campaign is continuing to help foster better health outcomes for Year 12 students in a difficult time, writes Simon Strahan, CEO of DrinkWise. DrinkWise has again demonstrated the value of a

families know that professional support is available,

partnership approach in the pursuit of better health

because trying to relieve stress or anxiety with alcohol

outcomes, and in doing so, received the support of

or drugs is not the answer. With research telling us that

prominent and well-known Australians.

underage alcohol consumption and legal age misuse

You Got This is a campaign to provide

has the propensity to lead to problematic drinking

encouragement to Year 12 students who may be

behaviours later in life, recognising and addressing

feeling stressed and anxious after dealing with the

these issues has the chance to improve future health

pandemic-induced challenges of isolation, home

outcomes for this generation.

• 58 per cent of Year 12s are feeling anxious about their

are led by Prime Minister Scott Morrison and feature

own mental health (up from 41 per cent in 2020).

prominent Australians including musicians Cody

• Only 41 per cent of students feel good about what’s

Simpson and Clare Bowditch; television hosts and

“You Got This is about encouraging students to remain positive, stay resilient, remember that one year doesn’t define the rest of your life, and to please reach out for help if needed.”

happening in their life (down from 52 per cent in 2020).

journalists Georgie Gardner, Leigh Sales and Peter

Simon Strahan

• 41 per cent of school-leavers are worried about a

Overton; sportsperson Kurt Fearnle; politicians

friend’s mental health (up from 23 per cent in 2020).

Anthony Albanese, Greg Hunt, Tanya Plibersek and

CEO DrinkWise

These results are concerning and highlight the

Penny Wong; and also AFL/AFLW/NRL/NRLW

difficulties being faced by school leavers. Of particular

players, Rugby Union stars, leadership experts and

concern to DrinkWise, a proportion of Year 12

psychologists, basketballers, comedians and artists.

schooling and lack of socialisation.

You Got This is about encouraging students to

After initially thinking this initiative would be a

remain positive, stay resilient, remember that one year

one-off DrinkWise campaign last year, 2021 turned

doesn’t define the rest of your life, and to please reach

out to be even tougher for so many students, with

out for help if needed. The initiative is supported by

research showing a significant decline in the mental

Headspace, Beyond Blue, ReachOut, Kids Helpline

health of the Class of 2021 when compared to the

and My Mirror support services.

Class of 2020. For example:

students were turning to alcohol in an attempt to cope with stress. It’s critical that both students and their

You Got This – Class of 2021 video support messages

Visit yougotthis.org.au for more information and to view the messages of support.

■

December/January 2021-22 | 33

Wine Australia

Tackling the wine industry ’s biggest global threat Mitigating and adapting to the impact of climate change is a key focus for the global wine industry, writes Dr Liz Waters, General Manager – RD&A, at Wine Australia.

“The Australian grape and wine sector, along with other agricultural sectors across the nation, has set a target of zero carbon emissions by 2050.” Dr Liz Waters General Manager – RD&A Wine Australia

34 | National Liquor News

The COP26 meeting in Glasgow has brought climate

create a usable document that will guide all grape and

change front of mind for industries around the world.

wine sector stakeholders across their wide range of

However, for the Australian grape and wine sector,

business structures and engagement levels.

climate change – our mitigation of and adaptation to

In addition, we will establish a baseline of

– is already a key element in Wine Australia’s research,

greenhouse gas (GHG) emissions so that progress

development and adoption (RD&A) investments.

can be tracked and opportunities for abatement

Climate change is recognised as the biggest threat

identified across the wine production chain. We’re

to the grape and wine sector globally. The impacts

also collaborating with other agricultural sectors

on wine production are well-recognised and well-

to produce an agreed standard protocol for GHG

documented. There is an increasing urgency in the

emissions accounting, which will allow Australian

conversation about mitigation: action to reduce the

agriculture to contribute to national climate

emissions that cause climate change. Producers are

commitments and sustainability goals.

feeling regulatory, business and social pressures to

Aside from minimising the impact of climate

take responsibility for reducing or eliminating their

change, there are opportunities for grape and wine

carbon footprint.

businesses to benefit from reducing their carbon

The Australian grape and wine sector, along with

footprint. Climate mitigation activities in the vineyard

other agricultural sectors across the nation, has set a

and winery can reduce input costs and directly

target of zero carbon emissions by 2050. Emissions

impact the bottom line. Sustainable practices can

management is a complex and fast-moving space, and

improve vine health and productivity and contribute

we are committed to providing information to assist

to environmental stewardship, as well as helping to

the sector in reaching this goal, as well as addressing

meet regulatory requirements of export markets and

gaps in knowledge through new investment in

demand from suppliers and consumers for ‘clean and

research and development.

green’ products.

To that end, Australian Grape & Wine and Wine

Wine Australia’s RD&A investments have delivered

Australia are working with the sector to develop a

a suite of adaptive strategies that wine producers are

‘Net Zero Emissions Roadmap’ that will set realistic

already employing and will need into the future. We will

emissions targets, guide the sector towards those

continue to develop new solutions, tools, treatments

targets and provide practical information for

and advice to support the Australian grape and wine

producers in an accessible form. The intention is to

sector in climate change adaptation and mitigation.

■

Strikeforce

And that’s a wrap Stephen Wilson, Category and Insights Manager at Strikeforce, reflects on the biggest learnings from this year.

Wow! Where did 2021 go? Here we are in the final critical weeks prior to Christmas, ensuring that our customers have a well-stocked fridge of ice-cold beer, wine, RTDs and ciders to enjoy over the festive season. Gifting is also a high priority for many at this time of the year, so plenty of opportunity to provide a bottle or two of spirits for those that prefer their favourite tipple neat or with ice. So much has happened this year, with snap lockdowns a frequent occurrence and often stretching into months at a time. The resilience and agility of retailers in the FMCG industry never ceases to amaze. The learnings from observation were many and here are a few key topics that came to the fore: 1. From an in-store execution perspective, agility and flexibility were critical. The ability for brands to execute strategies efficiently and effectively in partner store networks has never been as important. 2. Having brand ambassadors and merchandisers sit idly by at a fixed cost regardless of restrictions could really hit suppliers’ bottom line. Accessing brand activators from a third party enabled brands to manage their activations in a cost-effective manner with the ability to flex up and down as required, ensuring a solid return on investment. 3. Navigating the ebb and flow of inventory was a challenge for retailers this year with the stop-start nature of lockdowns with little warning playing havoc with stock management and ordering. 4. Understanding and exploiting a core range to drive a steady flow of customers through the front door required constant review of sales with underperforming SKUs swiftly being replaced. 5. Adapting to meet shopper expectation proved a quandary for some. Do I invest my time and resources in developing an online strategy? Am I better off focusing on sharpening up my bricks and mortar offer? Do my customers expect a click and collect solution? 6. Information and data were key in establishing the knowledge to confidently assess the current climate, take corrective action where required and forward plan. 7. Making the store journey for customers as interesting and enjoyable as possible by regularly changing up promotional ends and displays encouraged incremental sales and trading up. The challenging retailing environment that was 2021 has confirmed that placing our customers at the centre of decision making, regardless of where you sit in the supply chain, not only ensured surviving the pandemic but positioned your brand for growth into next year and beyond. To all National Liquor News readers, a safe and happy festive season. Look forward to seeing you all again in 2022.

■

“The resilience and agility of retailers in the FMCG industry never ceases to amaze.” Stephen Wilson Category & Insights Manager Strikeforce

December/January 2021-22 | 35

IRI

Where will 2021’s trends take us?

IRI Consultant, Antonia Tolich, analyses the top trends of the past year to review which ones will most likely prevail next year too.

36 | National Liquor News

IRI

The phrase ‘new normal’ has become ubiquitous as the

up five per cent of total RTD share, the ‘no sugar’ label

COVID-19 pandemic continues to dramatically impact

over indexes in growth and is likely to take off as NPD

most aspects of our lives, including our shopping and

continues. Zero sugar continues to experience strong

consumption behaviours. In addition to being in the

growth versus ‘master brand’ (full sugar).

midst of a pandemic-induced recession, we’re also now in an era of more empowered shoppers, when

Ethical and sustainably sourced ingredients

old navigation points like legacy brands and category-

Spirit brands have been some of the best responders to

specific attributes have been replaced by cross-category

the sustainability movement and are using it to engage

societal attributes that are rooted in broad social desires

their consumers. Patrón Tequila puts sustainability at

and values such as sustainability. To look forward, we

the centre of its brand positioning – so much so that it

must first look back, to understand what trends from

is recognised as an industry leader in waste reduction

2021 will endure the next year.

and environmental consciousness – and rewarded with very strong sales (+38 per cent). Domestically,

Cocktail culture meets pub nostalgia

Antipodes Gin Co was Australia’s first certified organic

As lengthy lockdowns closed on-premise outlets,

and carbon neutral distillery, generating nearly $2

Australians recreated their favourite cocktails at home.

million. Despite being a small craft distillery from

At-home mixology drove glass spirits growth (+15.7

Canberra, it is increasing distribution across Coles

per cent) and supercharged demand for larger pack

Group at +16 per cent.

formats. We’ll be getting bolder in 2022, and looking for more indulgent varieties to entertain in our home bars.

Toasting 2022 through premiumisation

For example, liqueurs are experiencing strong value

Champagne (+28.3 per cent) is still cheering us up and

growth (+12.4 per cent) while aromatics are also crowd

headlining at-home celebration. It is responsible for

pleasers, and spiced rum alone recorded +$25.7 million

the top three wine category brands for growth. Moët

to become Australia’s sixth largest segment in 2021.

& Chandon (+27 per cent), Veuve Clicquot (+26.3 per

Nostalgia also saw drinkers recreate pub classics, a trend that will likely continue. Smirnoff (+32.1 per cent),

cent) and Mumm (+22.5 per cent) are now enjoyed as an almost ‘everyday indulgence’.

Jack Daniel’s (+12.8 per cent) and Wild Turkey (+16.2

Continuing our new-found love for everyday

per cent) enjoyed phenomenal growth while soda water,

luxury, mid-price and premium table wines will

tonic water and cola are all jostling for top position in

continue to boom as lower price tiers decline. We’re

our home bar carts. Experimental home bartenders

shopping by heritage and reputation with the $20-

and mixologists also often flocked to different flavour

$50 category enjoying double digit growth headlined

combinations led by citrus. For example, Gordon’s

by Penfolds. Premium spirits are also showing off,

Mediterranean Orange Gin generated $5.6 million in

including the likes of Johnnie Walker Blue Label

sales alone since its February 2021 launch.

(+45.5 per cent), Four Pillars (+60.8 per cent) and Grey Goose (+29.2 per cent).

From zero to hero As we look to reclaim our health, non-alcoholic

2022 is going to be a bright spot

alternatives will continue to boom. The no- and low-

Consumer sentiment remained strong in 2021 despite

alcohol market in Australia is expected to grow by +16

the pandemic, and while much will return to our prior

per cent to 2024 and is currently valued at $94.9 million

way of life, many new behaviours are likely to survive.

across grocery and liquor as consumers continue

Successful brands will capitalise on evolving trends,

to moderate alcohol consumption. Non-alcoholic

address latent consumer needs, and quickly develop

beer ruptured the market, positioned as a ‘healthy’

strong investment and supply chain systems.

alternative to soft drinks, making it the star performer

The ripple effects of the pandemic will be felt for

(+47.1 per cent in grocery and +89.9 per cent in liquor).

years to come, but Australia is fronting a resilient

Sugar-free products are also popular alternatives for

future as we enter 2022 on the back of a good pace of

well-established dark spirits brands. Despite only making

growth and a new digital mindset.

■

December/January 2021-22 | 37

No and Low Alcohol

g n i y l F

NOLO Seamus May investigates why the no and low alcohol trend shows no sign of slowing.

38 | National Liquor News

No and Low Alcohol

With drinkers arguably more informed and concerned about their health than ever before, the no and low alcohol (NOLO) market is growing in strength. More than just a passing trend, NOLO’s continued development shows all the signs of being a genuine change in consumer drinking habits. Both established alcohol

“There’s an absolute tsunami of people coming in and using our category, not to replace alcohol, but to moderate alcohol.” Mark Livings CEO and Co-founder Lyre’s

brands and dedicated NOLO producers are now looking to the sector for opportunities. Data gathered by brands and analysts

intend to either increase or maintain their NOLO consumption in the new year.

supports the notion that Australians are

Mark Livings, CEO and Co-founder

increasingly aware of their alcohol intake.

of Lyre’s, one of the foremost NOLO

For example, David Andrew, the Founder

producers in the market, believes that the

and CEO of Australian non-alcoholic

trend has expanded its traditional base of

cocktail brand, Naked Life, pointed to a rise

“the pregnant or the breastfeeding… the

of 400,000 in the number of Australians

religiously abstinent… athletes and health

who do not wish to drink, growing from

and wellness-minded people.”

1.5m in 2016, to 1.9m in 2019.

He said: “There’s an absolute tsunami

Back in October, DrinkWise CEO, Simon

of people coming in and using our

Strahan, said: “Almost six out of 10 alcohol

category, not to replace alcohol, but to

drinkers aged 18 – 24 years old are looking

moderate alcohol.”

to cut down their alcohol consumption.”

Statistics also suggest that as consumer

Likewise, a statement from Carlton

interest has risen, the NOLO market has

& United Breweries (CUB) referred to

grown. Andrew told National Liquor

ABS data that shows “Australians are

News: “IWSR forecasts that the no and low

increasingly moderating their alcohol

alcohol volume in Australia will grow by

intake and research released this year

+16 per cent in 2020 to 2024.”

predicts demand for low and no alcohol

According to an IWSR no and low

beverages in 10 key countries, including

alcohol study, NOLO volume increased by

Australia, will continue to grow in the

2.9 per cent in 2020, and in fact outpaced

next five years.”

the performance of regular alcohol, which

COVID only seems to have focussed and accelerated consumer interest in

recorded a volume decline of 1.4 per cent in the same year.

NOLO products, with Andrew noting:

The retail and import wing of the

“The last 24 months have placed a spotlight

industry is also upbeat about the future

on individual health and wellbeing,

of NOLO. Kirsten Chalmers, Director of

forcing many people to revaluate what

alcohol-free store and distributor Point Zero

habits they bring back post lockdown,

Cellars, expects to see strong growth in all

including consuming alcohol.”

three categories (beer, wine and spirits).

Yet, this is not just a pandemic-induced

She said: “Mindful drinking is

fad, with figures from non-alcoholic spirits

becoming increasingly trendy… Point

producer Banks Botanicals detailing that

Zero is preparing for growth. We see this

71 per cent of Australian consumers

category only growing.” December/January 2021-22 | 39

No and Low Alcohol

Beer Gone are the days when the only NOLO beer choices were light lagers – there is now a wealth of options for the conscientious consumer. Big Drop Brewing Co. offers a wide range of no and low alcohol craft beers, including IPAs, pale ales, stouts and lagers, alongside seasonal and limited-edition expressions. Like its alcoholic counterparts, Big Drop also collaborates on beers with craft breweries all over the world. “When Big Drop launched five years ago in the UK, we were the first dedicated NOLO craft beer brewer,” said Darren West, Big Drop’s Australia and New Zealand Country Manager. “In fact, at that point there was only one award for NOLO in the World Beer Awards, now there are seven, which goes to show how much the choice for consumers has improved.” Like other producers in the sector, Big Drop is expanding its range, with West saying: “Outside of our existing core four products in Australia [Galactic Milk Stout, Paradiso IPA, Pine Trail Pale Ale and Uptown Craft Lager], we also have the ability to both draw on many of our existing recipes or create new ones of the market. “Our first example of this is the upcoming release of our first limited seasonal, Poolside, a Double Dry Hopped IPA. It’s a real hop-fest of a beer.” Australian craft breweries are also taking advantage of opportunities in the NOLO category. Brick Lane Brewing is one, launching its Sidewinder Hazy Pale Ale back in July. Paul Bowker, Managing Director of Brick Lane Brewing, said that with Sidewinder, the brewery “wanted to show the market that you could pack a huge amount of flavour and body and depth and mouthfeel into a low alcohol beer.” After Sidewinder’s success, Brick Lane is is planning to extend its offering even further with a lower ABV beer,

Retailing NOLO beer

indicating the brewery’s continued confidence in the

With so much growth and movement in the market, Australian retailers

NOLO category. “We look at the trends internationally and we can see that low and no alcohol has very strong traction already through Europe and the states… What we’re seeing in Australia is a boom,” said Bowker. “One of the key drivers is the quality, and I think that quality is being driven to a large extent, by some of the new, emerging brands in the market.” NOLO beers are not exclusive to craft beer producers, with larger brewers also responding to demand for no and 40 | National Liquor News

will be keen to capitalise on the opportunities on offer in the NOLO beer category. Yet, there may be some uncertainty on how to position products in a sector that remains dominated by alcoholic offerings. For Big Drop’s Darren West, it’s all about consumer understanding and the right range: “We know that once consumers try our beers, they love them, so driving trial is critical to us and the wider category. “Consumers will come into retailers with the sole purpose of buying no-low products and you want to make their journey within your store as easy and enjoyable as possible.”

CATCH A GREAT NORTHERN ZERO 0.0% ALCOHOL. FULL TASTE.

No and Low Alcohol

“We look at the trends internationally and we can see that low and no alcohol has very strong traction already through Europe and the states… What we’re seeing in Australia is a boom.” Paul Bowker Managing Director Brick Lane Brewing

low alcohol beer. CUB recently launched

NOLO vs the rest?

a zero-alcohol rendition of its Great

Both Bowker and West agree that their

Northern beer to coincide with the tenth

brands are not in conflict with full

anniversary of the original expression.

strength beers, or even other NOLO

Great Northern Zero has been

offerings, with West saying: “From a Big

marketed to appeal to those who

Drop perspective, we don’t really define

“enjoy the Great Australian outdoor

other no alc. alternatives as competition.

lifestyle.” Drinkers can enjoy the beer

Our mantra from day one has always

and continue to drive, hike, fish or boat.

been to brew the best beer we can, that

Lauren Fildes, CUB’s Head of

just happens to be non-alcoholic.

Contemporary Brands, said that

“We actually view other no and low

Australia’s ‘thirst for moderation’ had

alc. alternatives as a good thing for

guided its decision to create a non-

the category.”

alcoholic beer.

The general outlook is shared by Hugh

“Zero alcohol beer has grown by

Jellie, Marketing Manager for Great

87 per cent throughout 2020 and is

Northern Brewing, who said: “Low and no

continuing to grow, with that part of

alcohol options like Great Northern Zero

the market expected to be worth $135

are not designed to compete with alcoholic

million by 2025,” Fildes said.

alternatives, but simply to provide drinkers

As for what’s driving the interest

with more choices.”

in NOLO beer, Fildes agreed with

Bowker concurs: “In our mind,

the consensus that the pandemic has

it’s just a beer, and it’s a beer that may

altered the public outlook on health,

play different role, but we don’t see it

and said: “Consumers have become

being categorised as something outside

more conscious of what they consume,

anything other than a beer.

particularly during the COVID-19

“It has a lower alcohol content, but it still

pandemic. Men and women are both

has the same attributes in terms of flavour,

seeking non-alcoholic beer with the

refreshment, quality… We don’t look at low

strongest demand coming from those

and no as a niche market, we just think it’s

aged 25 to 45.”

an extension of the overall beer market.”

42 | National Liquor News

Contains not more than 0.5% Alcohol/Volume

www.giesen.co.nz

No and Low Alcohol

“We see huge opportunity in the no alcohol segment; we saw the consumer demand for high quality offerings in this space.” Angela Flynn Marketing Manager Giesen Group

Retailing NOLO wines Brands had several useful tips for retailers looking to successfully market no and low alcohol wines. Giesen believes that

Wine

Flynn said: “These have recently landed

No and low alcohol wine has traditionally

in Australia for the first time, and we’ll be

struggled when compared with its beer and

following up with a ‘0%’ Merlot very shortly.”

spirits counterparts, as Livings explained: “Beer

This expansion was backed by comprehensive

is leading the way… it’s fair to say spirits is next,

market research, as Giesen’s Group General

and wine is definitely the third cab off the rank.”

Manager, Kyle Skene, said: “We did a lot of

This situation is partly due to the difficulty

work during our launch in understanding

of removing the wine’s alcohol whilst retaining

potential consumer pain points and addressing

with consumers, with Flynn

its flavour. Nevertheless, recent technological

them – this helped to underscore our premium

noting: “We’ve found low

improvements mean that no and low alcohol wines

positioning through consumer education.

calorie options and premium

are better placed than ever to ride the NOLO wave.

“Wine Intelligence advises the key motivators

Kiwi winery Giesen has invested over $1

for purchasing no or low alcohol options are ‘its

resonated with consumers:

million in spinning cone distillation technology,

better for my health’, ‘I like to stay in control’

offering higher quality

which will allow winemakers to remove alcohol

and ‘I enjoy the taste’.”

retailing premium expressions can aid the category’s growth

quality offerings have

products that consumers are willing to spend extra for will help to grow the zero per cent wine category.” French Bloom believes that selling the wellness aspect of the wines will be key to connecting with consumers: “We would recommend highlighting the lifestyle more than the product. “Sharing moments with loved ones is a key part of wellness, and wellness is at the heart of conviviality.”

44 | National Liquor News

whilst retaining flavour. Giesen stressed that

Like Giesen, Australian Vintage Limited’s

technically, no-alcohol wine must be de-

(AVL) McGuigan produces no alcohol wines

alcoholised, as fermentation is a requirement

using a spinning cone technology. Ben Turner,

for product to be called wine.

AVL Wines Global Marketing Director, said:

Angela Flynn, Giesen’s Marketing Manager

“This technology uses a lower temperature than

told National Liquor News: “Our low and no

other techniques in the category and is therefore

alcohol wines have been really well-received

‘gentler’ on the wine retaining more varietal

with sell out launches of our Giesen 0% range

fruit character, aromatics and flavour.”

over the last two years.

Based in the Hunter Valley, McGuigan has

“We see huge opportunity in the no alcohol

over 100 years of winemaking history, and the

segment; we saw the consumer demand for

launch of its Zero range of no alcohol wines

high quality offerings in this space.”

last year was another sign that established

Giesen have expanded this non-alcoholic

brands are taking greater notice of the NOLO

range, adding a rosé and Pinot Gris to the

category. Turner explained that it was customer

Sauvignon Blanc expression released in 2020.

desire that led their decision-making:

“We responded to the global acceleration and market shift in consumer behaviour toward moderation and abstention of alcohol. People want healthier alcoholic beverages. At AVL we are focused on putting the consumer at the heart of our business,” he said. Similarly to AVL and Giesen, non-alcoholic sparkling producer French Bloom was created to supply something high quality that fits into more lifestyles. The brand was born after Maggie Frerejean-Taittinger, pregnant with twins, found that there were few high-quality alternatives for those who weren’t drinking alcohol. Supported by her husband, Rodolphe Frerejean-Taittinger (who has serious Champagne experience, as his surname suggests), Maggie developed French Bloom following two years of research and development. Grégoire Bertraud, the CEO of French Bloom’s Australian distributor, Noble Spirits, said: “We are seeing a change in demand from the next generation of consumers, who are looking for non-alcoholic alternatives. It’s important to them to be able to maintain their healthy lifestyle whilst still enjoying the social benefits of having a glass of wine.”

www.sidewinderlife .com

No and Low Alcohol

Retailing NOLO spirits and RTDs As with no and low alcohol beer and wine, NOLO spirits present certain challenges for retailers looking to connect with would-be drinkers. Several of the brands that spoke to National Liquor News had vital advice in this regard. Naked Life said it had seen success approaching consumers as if it were an alcoholic brand, allowing the company “to communicate a healthier alternative to a traditional consumer whilst simultaneously building credibility within the category.” Furthermore, Andrew noted that as with marketing alcoholic beverages, it is important for retailers to consider the season and calendar when selling NOLO drinks. There are certain months when NOLO spirits and RTDs are more likely to connect with consumers, with campaigns like Dry

Spirits

Livings, leader of arguably the most

July well-established in the public consciousness.

Perhaps more than any other category

well known non-alcoholic spirits brand

Livings offered clear cut guidance for shops

in the sector, no and low alcohol

in the world, has a similar outlook,

and stores: “The one thing that has the greatest

spirits have seen innovations that have

telling National Liquor News: “Our

impact to retailer revenue and profitability is

unlocked new markets and appealed to

drinkers are drinkers.”

blocking the non-alcoholic alternatives together.”

a greater number of drinkers.

The growing appeal of NOLO spirits

He pointed to an example found in the UK and

Founders of non-alcoholic spirits

to consumers of alcohol is a game

Ireland with major supermarket Tesco, which has a

brand Banks Botanicals, Yolanda

changer, as Livings explained: “For us,

Uys and Brian Cohen, believe the

that’s fundamentally changed the scale

emergence of local craft products is a

of the opportunity. It’s also changing

key evolution in the category, as it has

what we’re observing with the growth

been in the NOLO beer segment.

of the category as well.”

‘zero zone’ of non-alcoholic beverages. “It anchors the category,” Livings continued. “The zero zone should be next to alcoholic products. “When [non-alc spirits] are placed together,

“A movement towards drinks that are

This change is so drastic, that Livings

vegan friendly, gluten free, sugar free and

believes the NOLO sector will exceed

organic is also on the rise, with the health

current predictions. He said: “A lot of

alcoholic beer… and if things are blocked together,

and diverse needs of consumers being a

the data out there is undershooting

that’s the moment of discovery for a consumer.”

key requirement of brands,” they said.

exactly where the category is going.”

near the alcohol section or adjacent to it, that’s when they perform their best. What’s really great is that people come in typically looking for non-

Like its fellows in the NOLO beer

If Lyre’s own brand story is

Cohen at Banks Botanicals, who said: “A key

and wine sectors, Banks Botanicals is

anything to go by, Livings could well

tip for retailers is to make sure the team on the

finding that its audience is made up of

be correct. Established just two years

floor or behind the bar have the knowledge and

people who consume alcohol, as well as

ago, the company is now present in 60

can explain how a drink is made, what it tastes

non-drinkers, noting: “58 per cent of

countries, including a recent expansion

consumers switch between full strength

into eight Middle Eastern markets.

Consumer education is also key for Uys and

like and how to drink it.” Meanwhile, Chalmers has a valuable perspective to offer retailers of the NOLO category, given her background in retail. She sees passion as the key to connecting with customers, and said: “For me… it’s about being passionate about your product and believing that you are adding value to society.”

46 | National Liquor News

and NOLO beverages during the same

Accelerating demand for NOLO

occasion. Yet only 14 per cent of adults

spirits has been recorded not only by

are considered non-drinkers.”

producers, but by retailers too, with

“We are shifting as an industry. At

Michael Timmons, Director of online

Banks we look at how people choose

alcohol-free retailer, Clear Mind,

to drink alcoholic and non-alcoholic

saying: “We did not fully appreciate the

options as part of a repertoire.”

demand for such high-quality products.

Monin’s Le Mixeur range lets you create classic cocktails with ease whether you’re behind a bar or at home. Choose from Margarita, Mojito, Strawberry Daiquiri or Pina Colada. Simply add equal parts of Monin with your choice of spirit or omit for non alcoholic option. Add ice, mix or shake and serve for a classic drink that is consistent in quality and flavour every time.

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For more details or to order contact your Stuart Alexander Account Manager 1800 188 484

No and Low Alcohol

We are also importing a high-quality bourbon alternative called Kentucky 74 by Spiritless Inc of Louisville, Kentucky, which will retail for about $65 per bottle. “The anticipation for this and other products in our range encourages us to maintain the highest quality for our offering.”

Ready to drink, ready to rise A key category that falls under the umbrella of NOLO spirits is RTDs. Australia has traditionally been one of the strongest markets for RTDs in the world, and alcoholic RTDs have been in resurgence, with dollar sales up 40.2 per cent in the year to March 2021, compared to the preceding 12 months. And it is not a category that is neglected by NOLO producers, as Andrew notes: “The major trend we are seeing is the increased variety of options across Australia, spanning beyond the traditional RTD beer or cider options.

“We are seeing a change in demand from the next generation of consumers, who are looking for non-alcoholic alternatives.” Grégoire Bertraud CEO Noble Spirits

“Naked Life has capitalised on this by providing the largest range of non-alcoholic RTD spirit-inspired cocktails available within Australia.” Naked Life has been responsible for its own innovations in the sector, releasing an industry record 11 SKUs. The range includes non-alcoholic margaritas, yuzu sake and Scottish sour – a whisky sour-inspired RTD cocktail. Lyre’s too has seen great success in the RTD space, as Livings outlined: “The performance globally is extraordinary. With our RTD products – it’s rapidly approaching almost 50 per cent of our overall revenue.” So what does Livings think is driving this incredible return for RTDs in Australia? “There’s a couple of reasons for that. There’s a drive for convenience and a lot of people don’t have mixology skills in the home, but they still want an elevated or sophisticated beverage. So the convenience of an RTD, and de-risking the ability to make the product, that’s really, really appealing to consumers. “Australia is a big RTD market. We are an outdoor country, so we do spend a lot of time in the backyard with our eskies, at beaches with our eskies, and our category is certainly hijacking the existing occasionality where alcohol used to live.” But is there a risk of RTDs cannibalising the sales of larger format NOLO spirits, which Lyre’s also offer? For David Murphy, Lyre’s Flavour Architect, it’s all about identifying different settings, for different drinks. “The RTDs are in a very casual scenario, and the spirits are 700ml – leaning more towards the bar, and the more formal style of drinking, whereas the RTDs is at the beach, at the park,” Murphy said.

48 | National Liquor News

The future of NOLO Brands across the three main categories all agree: the future of NOLO looks bright. The sheer quantity of NOLO beer being produced excited Bowker, who said: “I just look at the volume going through our brewery at the moment and a very large chunk of it is going through this space [NOLO beer], it’s definitely an exciting segment of the market.” Meanwhile, Livings suggests a future where non-alcoholic offerings are fully enmeshed with their alcoholic counterparts. He said: “We might approach a point of maturity where they do live alongside their alcoholic brothers and sisters.” Andrew predicts a trend of diversification in the non-alcoholic spirits market.

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“Naked Life believes that Australians will seek more variety across the non-alcoholic category, echoing our developments in lesserknown spirits categories such as sake, whiskies and rum,” he said. And Andrew was bullish in his message to retailers, saying: “It is time to diversify your offering and incorporate Aussie made non-

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alcoholic spirits and RTDs into your retail space. The demand from Australians is real and needs to be met by retailers.” This message is shared by Lyre’s, with Livings noting: “There’s definitely a pot of gold there for retailers if they pursue it and support the category – because the consumer is already there, the consumer wants it.” For retailers, the perspective is also a sunny one, with Chalmers espousing a utopian vision of the NOLO future. She said: “I want the percentage of alcohol contained in the glass you are holding to be as insignificant as the car you are driving or the outfit you are wearing when it comes to socialising. Sure, some may care, but it’s a fleeting conversation at best.”

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The new neutral

Vodka

Recent trends suggest that consumers are beginning to understand the ‘not so neutral’ nature of vodka. Cindy Panzera investigates why shopping for vodka is not as clear cut as it looks. 50 | National Liquor News

Vodka sits firmly at the heart of Australia’s accelerated

pandemic closing on-premise businesses, consumers

at-home cocktail and mixology movement, a trend

have been making their favourite serves at home and

spurred on by almost two years of lockdowns and

pursuing cocktail experimentation.”

on-premise closures across the country. From a

Stephanie Sarantakos, Marketing Manager for Grey

classic, dirty, or espresso Martini, to a brunchtime

Goose at Bacardi-Martini Australia, said vodka’s versatility

Bloody Mary, vodka’s ability to blend with virtually

is one of the reasons behind its increased consumption.

any ingredient is unmatched - making it the largest category within glass spirits. Vodka represents $825 million in national annual

“People are now bartending at home more than ever before, vodka is a great, easy ‘base’ spirit that can be used in many cocktails for the home bartender,” she said.

sales, and despite its leading position, the category still achieved a +13.6 per cent sales increase versus last year,

Challenging the notion of neutral

well ahead of the benchmark for total glass spirits (+9.5

Indeed, vodka’s neutral versatility and ability to serve

per cent), according to figures provided by IRI’s Liquor

as an efficient carrier for an endless array of cocktails

and Tobacco Consultant, Antonia Tolich.

and mixed drinks means it is often misconceived for

Underpinning this remarkable performance is a wave of new vodka consumers and home bar

being an odourless, flavourless, colourless spirit with little difference in taste profile between brands.

enthusiasts. Tolich’s data also revealed that almost one

Ewen Pettit, Co-founder of Idle Hour Spirits, said:

in 10 households purchased vodka at least once in the

“The old adage in vodka, and I hate saying this, is

past year - up by an extraordinary 2.6 percentage points

vodka’s vodka’s vodka. That makes it really hard for

compared to pre-COVID.

people to really understand the tiers or the levels of

Nicholas McShane, Brand Manager - Premium

vodka. And primarily, again this sounds terrible, but

Liquor at Stuart Alexander & Co, the distributor of

people drank vodka for the flavour of the mixer, not

AVOSH Vodka, said: “Vodka in Australia is a prime

for the flavour of the vodka.”

reflection of how at-home mixology has shaped

This perception, however, appears to be waning in

consumer purchasing and behaviour… with the

recent times. Impressive sales performance of premium

Vodka

“People are now bartending at home more than ever before, vodka is a great, easy ‘base’ spirit that can be used in many cocktails for the home bartender.” Stephanie Sarantakos Marketing Manager Grey Goose

and super-premium vodka brands over the past 12

Jonathan Howells, Group Marketing Manager for

months upend the idea that the category’s sole appeal

Amber Beverage Australia, said he is also seeing a

is built on a neutral-tasting playing field; instead,

growing desire for quality from consumers. They want

it highlights that consumers are becoming more

to understand the provenance, the production and

discerning when shopping for vodka.

the quality that goes into making the company’s key

Tolich said: “The fastest-growing price segments

vodka brands, Stolichnaya and Elit.

in vodka have been in premium ($75-$99) and super-

SKYY vodka recognised the opportunity to lean

premium ( >$99) as buyers are seeking out perceived

into a new generation of drinkers who are more

higher quality in leading brands such as Ciroc, Grey

inclined to choose brands with authentic stories

Goose and Belvedere.”

tied to their birthplace. The brand recently brought

Genevieve Ireland, Brand Manager for Belvedere,

together a diverse group of experts including a water

believes that increased consumer understanding of

sommelier, a chemist, and a professional bartender to

provenance, origin and ingredients is a growing trend

craft a liquid reboot.

impacting vodka; and brands are responding by being

“Now enriched with the taste of Pacific minerals

more transparent on where they come from and where

sourced from the San Francisco Bay Area, and

they are made.

filtered through California Limestone, the new twist

Ireland said that Belvedere has long challenged

to SKYY’s liquid… is the base for a better-tasting

the belief that vodka is a neutral spirit. She cites

vodka and soda that embodies the natural character

Belvedere’s Single Estate Rye Series as an example of

and spirit of SKYY’s birthplace,” said Vanessa Liew,

how vodka can be crafted to capture the distinctive

Channel Marketing Manager for Off-Premise and

essence of their respective terroirs.

E-commerce for Campari Australia, local distributor

“These vodkas reveal the direct impact a place

of SKYY vodka.

has on taste and character and demonstrates that rye

These kinds of authentic stories and connections

vodkas can display different flavour profiles based on

were also recognised by Pettit when building Idle

where that rye is grown,” Ireland said.

Hour. He believes there is an opportunity to bring December/January 2021-22 | 51

Vodka

Botanical bandwagon Botanical vodka is flavoured naturally with plant-based botanicals and natural essences. Here is how some of the brands in this story are embracing this trend. • Grey Goose Essences: Available in three unique and vibrant flavours, Strawberry & Lemongrass, Watermelon & Basil, and White Peach & Rosemary.

back some of the cultural energy that vodka

outdoors is AVOSH with its Bottlebrush

has lost in Australia, and learning from the

Honey vodka, which imparts an aromatic

scented gum, native sunrise

success of other spirit categories when it

smooth and sweet character without any of

lime, Australian peach and

comes to provenance, is one of the things

the sugar; and Idle Hour’s first release in its

Roman chamomile.

that will fuel the vodka renaissance.

native series, infused with the sweet and sour

•A rchie Rose Native Botanical: Infused with native lemon-

• AVOSH Bottlebrush Honey:

of Kakadu plum and bite of Australian ginger.

Organic native Australian

Flavour curious

bottlebrush honey is used in the

With so many craft vodka brands and

brand that has recently forayed into the world

distillation process imparting

interesting flavours emerging, it’s a fun time

of flavours. Grey Goose Essences is available

an aromatic smooth and

for vodka lovers as well as for those who are

in three unique flavours and was launched to

sweet character.

interested in exploring the category.

serve current trends in consumers looking

Grey Goose is another premium vodka

• Idle Hour Kakadu Plum &

Trevor Hannam, Head of Sales for Archie

for balance and better choices when it comes

Ginger: The first release in

Rose Distilling Co. in Sydney, said: “There

to drinking occasions, said Sarantakos. The

the brand’s native series, it

are some great local and international

new range was “created with only natural

distilleries who are evolving vodka to a space

ingredients, no sugar, and infused with real

very different to where it’s been over the past

fruits and cold distilled botanical essences.”

balances the deep rye flavour with the sweet and sour of Kakadu plum and bite of Australian ginger. • Belvedere Organic Infusions: This RTD range comes in three unique and multi-

decade or two.”

Tolich said that sales trends in vodka

Hannam noted that the category is

point to similar parallels in the gin category,

experiencing a real shift to flavour through

where botanicals have really been a key

the use of raw materials or botanicals.

driver of growth.

“Vodka drinkers are now more curious

“I’d expect to see new items that have

- they’re seeking vodkas with natural fruit

botanical infusions and natural fruit flavours;

or botanical twists as consumer exploration

and we will likely see the growth of more

spills out of categories such as gin. Botanical

sugar-free and preservative-free offerings as

Pear & Ginger with a drop of

vodkas offer drinkers the flavour without

the market continues to trend more and more

linden honey.

them having to make the move to gin, which

in this direction,” she said.

layered flavour combinations, Lemon & Basil with a touch of elderflower, Blackberry & Lemongrass with a hint of sage,

• SKYY Vodka & Soda: Popular

for some, is a stretch too far,” he added.

High expectations

citrus flavours accented with

Archie Rose launched its new Native

botanical hints for a point of

Botanical Vodka in September this year,

Ming Lianto, Senior Insights Manager at

interest and sophistication for

which uses native and local botanical

Shopper Intelligence, said vodka shoppers

consumers. Available in Lime &

ingredients to make a vodka brimming with

have much higher expectations on value

Mint and Lemon & Elderflower.

vibrant, fresh and nuanced flavours.

perceptions, product range, innovation

Also inspired by Australia’s abundant 52 | National Liquor News

and helpful staff, versus the average

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Vodka

“Vodka in Australia is a prime reflection of how at-home mixology has shaped consumer purchasing and behaviour.” Nicholas McShane Brand Manager Premium Liquor Stuart Alexander & Co

liquor shopper. She said there is an

with price specials play a role in

opportunity for the vodka category to

tempting impulse purchases, so it’s

better deliver on these elements and

important to invest in theatre and

dial up the messages around organic

point-of-sale merchandising.

and natural ingredients for shoppers to see.

McShane noted: “Outside of price sensitivity, its vodka’s versatility as

Hannam said: “Retailers need to

a mixer and its perception of being

embrace the very obvious evolution

a clean spirit that will continue to

in the vodka category and the shift in

see the category grow. Additionally,

consumer interest. They need to jump

premiumisation will see consumers

on this now, educate themselves and

opting to trade up, drinking less

understand the reasons driving this

but drinking better versus more

change. Education is key to meeting

mainstream alternatives. We may also

consumer curiosity.”

see vodka brands starting to innovate

Finding ways to stand out on the shelf is paramount. Shopper

across new flavours and styles to appeal to the more discerning drinker.”

Intelligence research highlights that

Ireland said that tapping into

vodka shoppers are not really brand

the rise of at-home mixology and

loyal; rather they are much more loyal

elevated cocktail experiences is an

to a particular type or flavour.

opportunity for retailers, and says:

Size, for example, is a strong

“Providing inspiration on the shelf

deciding factor for savvy vodka

for those occasions is key – this could

shoppers. Tolich pointed out that larger

include cocktail recommendations

bottles have shown great success for

and merchandising, cocktail gifts with

brands “as more shoppers recognised

purchase and mixology packs.”

the price per litre savings of buying the 1L or 1.25L over the 700ml item.”

Vodka’s enduring versatility, mixability and popularity combined

Lianto noted that close to three in

with category innovation, new

four vodka shoppers plan to purchase

flavours and compelling and authentic

before arriving in-store, making

brand stories will ensure its future

pre-store communication critical.

performance remains far from

Once in-store, displays combined

neutral.

54 | National Liquor News

■

With Australian Rye Vodka. more at: wwwLearn .idlehou rvodka.c www.idlehourvodka.com om

Distributed nationally through info@craftrevolution.com.au

Summer Parties

e m i t y t r a P

From New Year’s to Australia Day and everything in between, there is huge opportunity for retailers this summer party season. Restrictions are easing, weather is warming and the conditions are ripe for a perfect party season. Over the coming weeks and months, consumers will have quite the appetite for celebrations. After a tough couple of years full of lockdowns, summertime parties will be extra special, as people finally get to catch up with their loved ones. At long last, there is something good to celebrate! According to Growth Scope data, between the after-Christmas to the end of January period, 84 per cent of ‘big’ social occasions are holiday celebrations, with New Year’s and Australia Day being two of the greatest on the calendar. When you also consider the additional long weekends and summer holiday breaks, it becomes even clearer that this period is quite a busy one for social celebrations. Growth Scope data reveals that summertime parties are often pretty big affairs, compared to social events at other times of year. These parties have a higher proportion of attendees and a higher energy level than other events, often taking place over a longer timeframe and therefore seeing attendees drink a greater number of drinks. It’s a different ball game to other times of year, and one that can benefit from a tailored strategy.

Taste of the good times The timing of many events over summer is generally earlier in the day, compared to other times of the year, according to Growth Scope data. This data reveals more parties start around the lunchtime, afternoon, pre-dinner time frame, and take place more often on weekdays and Fridays, in comparison to other months. This means that more people are looking for drinks that complement daytime celebrations, and so will likely be looking for certain flavour profiles that align with that. 56 | National Liquor News

Summer Parties

Summer naturally lends itself to being perfect for

The value of convenience

more refreshing and lighter flavours, and brands agree

Aside from flavours, party-going shoppers greatly value

that these will see a lot of success at events over the

convenience. Nick McShane, Brand Manager – Liquor at

season. Light spirit RTDs are especially catering to

Stuart Alexander and Co., said products that fit shoppers’

these flavours just in time for peak party time.

convenience needs will outperform this season.

Genevieve Ireland, Brand Manager for Belvedere

“When looking specifically at what products will be

Vodka at Moët Hennessy, said: “Light, natural and

the most popular, we will continue to see convenience

refreshing [flavours and styles] continue to be a key

being a key selling point across these key events and

trend within light spirits. Offerings with more elevated

occasions, especially during long weekends and events

flavour combinations are also becoming more and

like Australia Day,” he said.

more popular.” It’s also important to consumers that these lighter flavours fit into the burgeoning ‘better for you’ trend.

What this convenience means will depend on the customer, the type of event they’re going to, and the timing of such an event.

Alex Bottomley, Director of Ampersand Projects, said

For most customers though, Ireland said: “Grab

there are a number of reasons that consumers look to

and go options will be most popular for summer

this trend for upcoming events.

events, particularly those that are chilled and straight

“Lighter and refreshing drinks will also be sought after as drinkers look to avoid excessive sugar and the dreaded bloating,” said Bottomley.

from the fridge.”

“We will continue to see convenience being a key selling point across these key events and occasions, especially during long weekends and events like Australia Day.”

Format will also be front of mind when it comes to convenience and how products can fit into the event type.

“Health and wellbeing is another driver. In

As Bottomley said: “This summer is all about the

particular in the warmer months, people are more

picnic. After the year we have all had there is nothing

active and keeping fit so making choices that support

better than getting outdoors and catching up with

this lifestyle becomes even more important. This

friends. Therefore, convenience is super important

is why low calorie and no sugar RTDs such as the

and is a key reason why RTDs will continue to grow

Ampersand range of products work so well.”

and be a popular choice.”

Nick McShane Brand Manager – Liquor Stuart Alexander & Co.

Retailing for party people To get the most out of party-going shoppers this summer, it’s important to know how to inspire them. Ireland’s tips to do this relate to helping consumers make easy choices in-store. “Tastings will be key to getting shoppers inspired, particularly when there is so much choice in the RTD space,” she said. “Gift with purchase is also another great option for shoppers particularly if they can be used at summer events i.e. cooler bags, picnic baskets, eskies that keep product chilled throughout the day. For the Belvedere Organic Infusions range, we are offering consumers a beautiful linen cooler bag with their purchase that conveniently fits eight cans.” Tastings were also noted as a powerful marketing tool by Collins, who also advised that interactive activations were effective. “We like taking it back to the days where you walk into liquor stores and there were displays built, like sand and beach umbrellas. From our point of view, it’s anything that makes it a bit more interactive,” he said.

December/January 2021-22 | 57

Summer Parties

Events also open up the opportunity

years has been around supporting

for other formats that are convenient

local… We see brands that are making

for consumers who are looking for

the most noise, are seemingly the most

interesting drinks to easily share

local, and go hand-in-hand with craft

amongst a group. This is why Mark

and quality,” he said.

Collins, Co-founder of Basic Babe,

On the sustainability front,

thinks the season ahead is ripe for

Belvedere has seen success with its first

boxed cocktails.

RTD line, which is all organic. Ireland

“I think the whole Australian

said it fulfils the customer desire for

summer is built around barbecues,

environmentally conscious brands, and

picnics, beaches, parks, and that kind

will be something that Belvedere builds

of setting lends itself to that bigger

on with likeminded brands throughout

format,” Collins said.

the summer.

“It also lends itself to [portable formats] that are easy to carry.”

And for some shoppers, summer events can be the perfect opportunity to fulfil a different value – that of

“Lighter and refreshing drinks will also be sought after as drinkers look to avoid excessive sugar and the dreaded bloating.” Alex Bottomley Director Ampersand Projects

The right vibe

adventure. The newest innovations

During this ever-present era of

and creations sway this consumer

premiumisation, party shoppers are

when they’re browsing for party drinks,

being swayed by more than price.

looking for something that will satisfy

Growth Scope data shows that 43

their needs in flavour and format, but

per cent of these shoppers don’t buy

also give them a unique talking point

products on special and 14 per cent

for party guests.

buy from a promotional area, while

Bottomley said this is an area in

41 per cent buy something that is pre

which the new Ginger Beer from

chilled. This shows that many people

Ampersand Projects will shine.

are looking for products they feel

“Given the expected spike in

aligned with, and that would best suit

at-home or outdoor catch ups this

the occasion, rather than looking for

summer, ‘talkability’ is important.

the best deals.

People want to discover new drinks

In addition to format and flavour, another key part of the decision

good as they taste,” he said.

making process for shoppers when it

“Our new Ginger Beer with its

comes to summer events is how brands

distinctive tiger stripe pattern certainly

and products align with their values.

ticks this box. It’s instagrammable and

For example, customers can often be

has the wow factor required to become

swayed by value-led trends like locality

a talking point at any social occasion.”

and sustainability, and in many cases,

Andrew Nowicki, Director at

they’re willing to pay a premium for

Growth Scope, said what all these needs

such values.

combined show is that shoppers are

McShane has seen this with West

after something particular for summer

Winds Gin, a local brand that has

parties, and are looking to be inspired

just announced the launch of its first

about this in-store.

RTD line.

58 | National Liquor News

and also drink products that look as

“It’s a specific shopping mission,

“One of the major trends across

they’re often not doing this as a regular

Australia that has gained strong

top-up shop… that tells us that display

momentum over the past couple of

plays a really important role.”

■

hello@ampersand-projects.com www.ampersand-projects.com

Summer Parties

y d a Re y t r a p to These products are set to take the celebration season by storm in the months ahead.

Belvedere Organic Infusions Vodka Soda RTD Organic Belvedere vodka meets organic fruits, botanicals, and sparkling water. The Belvedere Organic Infusions are the perfect grab and go drink for any occasion, whether you’re enjoying a picnic with friends, attending an outdoor event, or having a summer barbeque.

Ginger Beer &

From fresh and bright to vibrant and crisp, these top-shelf vodka

& now for something

sodas offer a natural choice with uncompromising flavour.

completely different!

Distribution: Contact Möet Hennessy

Introducing Ginger Beer &,

The West Winds Gin RTDs

an alcoholic ginger beer with all the bite but not the sugar. Taste the fresh ginger

The West Winds Gin RTDs

flavour, not too sweet, not

use the brand’s multi-

too spicy. Low in sugar,

award-winning gin to create

gluten-free and best served

refreshing and crisp drinks

with a wedge of fresh lime.

that are the perfect addition

For the bold & exotic.

to any occasion. The range

Distribution: Available

features the iconic West

nationally via all

Winds Sabre Gin and Tonic,

wholesalers

a truly authentic G&T at 6.5 per cent ABV; and the West Winds Strawberry Basil Gin & Soda, a deliciously refreshing take on the category at 4.5

Basic Babe Boxtails Brisbane RTD producer Basic Babe has taken the idea behind its ‘better for you’ RTD range into a new format. Boxtails are cocktails in a box, with a recently expanded range that now includes: Raspberry & Lime Margarita, Passionfruit Martini, Pink Gin Daiquiri, Raspberry & Lemon Fruit Tingle, Pineapple & Orange Mai Tai and Lime & Mint Mojito. Boxtails are low-calorie with just 60 per serve and are 99 per cent sugar-free. Distribution: Contact Basic Babe

60 | National Liquor News

per cent ABV. Perfect straight out of the can or served over ice, these RTDs carefully blend The West Winds Gin with high quality fresh ingredients for a premium RTD experience. Distribution: Contact Stuart Alexander & Co

NEW

80 CALO RI E S . N O SUGAR

TO FIND OUT MORE CONTACT YOUR MOËT HENNESSY REPRESENTATIVE PLEASE DRINK BELVEDERE RESPONSIBLY

Hot To Stock

t o H to stock for 2022 Get inspired for the year ahead with some of the latest or most on-trend products from across the industry.

Disaronno Velvet Disaronno Velvet combines an iconic shape and an elegant total white look into a creamy, velvety liqueur with a unique taste. A drink perfect for those who love creams with an intense aroma: the

Lyre’s new products Lyre’s, the world’s most awarded non-alcoholic spirits company, has added four new products to its already extensive portfolio. The

distinctive taste of the most popular Italian liqueur in the world takes on unexpected nuances. Distributor: Spirits Platform

first is Classico Grande, Lyre’s first full sized bottle of non-alcoholic sparkling wine, set to be the perfect sparkling alternative ahead of celebration season as consumers continue to moderate their alcohol consumption. Lyre’s has also introduced Pink London Spirit, an alcohol-free homage to Pink Gin; as well as Agave Blanco Spirit and Agave Reserva Spirit, helping consumers make their favourite summer margaritas the non-alcoholic way. Distributor: Lyre’s

Little Creatures Pacific Ale This beer is all about celebrating tropical Aussie flavours, reminding us of sunny, happy days. Straw-coloured and hazy, it has a soft fizz and passionfruit aroma, finishes slightly dry, yet is super refreshing. Distributor: Lion 62 | National Liquor News

Hot To Stock

Moon Dog Fizzer Mixed 10 Pack There are five Moon Dog Fizzer favourites in these mixed ten-packs, with a lil’ bit of everything; zesty citrus, ripe stone fruit and juicy berries. Moon Dog Fizzer Mixed Packs are loaded with Coco Mango, Raspberry Sorbet, Lemon Squeezy, Tropical Crush and Piney Limey. Distributor: Moon Dog

Taylors Masterstroke Collection Built on a legacy of over 50 years of award-winning winemaking, the Taylors Masterstroke collection offers the ultimate expression of terroir and varietal character. Rich, bold, intense and textural, these lovingly crafted wines are exquisitely drinkable in their youth and will also age gracefully with careful cellaring. Distributor: Taylors Wines

Tattoo Me Cooler Hard Seltzer Tattoo Me Cooler has the refreshing vibe of hard seltzer but with a more sophisticated taste and seriously cool eye-catching packaging. Delicious natural flavours of Pear & Lychee and Mandarin & Yuzu appeal to a more adult palate, while a curated, engaging Instagram presence will encourage connectivity and brand loyalty. Distributor: Coming soon, contact Kevin O’Brien on 0409 637 870

Baby Pink Gin Sophisticated and stunning, the newly released Baby Pink Gin pushes the boundaries of the Australian spirits industry. This award winning Victorian drop isn’t as sweet as it looks, it’s juniper heavy, distilled with

Manly Spirits Grape & Grain Vodka A pure crisp vodka crafted from grape and three grains; wheat, barley, rye. With subtle grain complexity without losing the purity and smoothness of a classic premium vodka, Manly Spirits Co.

berry and floral notes like rose petals,

has added its artisan signature, with

chamomile, lemon verbena, raspberry

the addition of sea minerals and

leaf and coriander seed. Best of all,

pure water filtered through coastal

Baby stays pink when mixed into tonic

sandstone. A vodka distilled with

or cocktails, so you’re guaranteed to

a balance of viscosity, body and

end up with a delicious looking and

vibrancy. Versatile and delicious,

tasting drink every time. Distributor: contact Baby Pink Gin

enjoy chilled neat or in your favourite cocktail. Distributor: Manly Spirits December/January 2021-22 | 63

Hot To Stock

Stone & Wood Green Coast Lager 3.5% Thanks to a successful season as the official beer of The Wallabies, Stone & Wood’s Green Coast Lager 3.5% launched into stadiums and drinkers’ hands across the country in 2021. Crisp and refreshing, this smart contemporary beer is sure to be the big hit at BBQs across the summer. Distributor: Stone & Wood

Running With Bulls Barossa Garnacha Light, juicy and lively. Made to share, eat tapas and enjoy. Raspberry, with a touch of fennel. Flavours of

Aperol Spritz Ready To Serve

strawberry and plum with a finely

Recognised around the world for

mulberry and violet petal aromas

textured tannin finish. Pair with a

sharing with friends and creating

southern fried chicken burger or

memorable occasions, this Ready

falafel with hummus and pita bread. Distributor: Samuel Smith & Son

To Serve opens up a number of new ways to Spritz including at home with family and friends or at outdoor occasions, such as picnics or BBQs. Simply serve in a large wine glass with ice and an orange wedge. Distributor: Campari Australia

Tia Maria Matcha Tia Maria Matcha is an indulgent creamy liqueur with the distinctive flavours and natural caffeine of Japanese green Matcha tea extract, providing a

Batched Premium Cocktails

floral and refreshing twist with a smooth finish. Providing a subtle

At Batched Premium Cocktails, we believe that the ordinary

green pour, the new product has

should be celebrated, as well as the extraordinary. We believe

an ABV of 17 per cent, providing

that enjoying a delicious, handcrafted cocktail should be as

contemporary consumers with

simple as shake, serve and enjoy. Welcome to Batched Premium

the perfect drink of choice for

Cocktails, crafted with love from only the best ingredients.

every occasion.

Distributor: Global Endeavours Australia Pty Ltd

Distributor: Spirits Platform

64 | National Liquor News

Hot To Stock

Rosabel Rosé Evocative and sophisticated, the essence and aesthetics of Rosabel are directly inspired by the art nouveau style, a sense of detail that appears typically in France. Brought to Australia thanks to a partnership between Barton & Guestier and Australian Vintage Limited. Distributor: Australian Vintage Limited

Atomic Hazy First brewed as a venue only limited release, Atomic has now moved this brew to its core range. With a big juicy aroma, saturated hop flavour, soft mouth feel and 4.5 per cent ABV, it’s super sessionable. Available in a refreshed can design, based on the very first mural painted at the Atomic Brewery. Distributor: Good Drinks

Idle Hour Vodka Brisbane born Idle Hour celebrates the flavour of feature grain rye. The brand serves a distinctive spiced taste with a creamy texture and a clean finish, distilled locally from locally sourced ingredients. Distributor: Craft Revolution

Hellyers Road Twin Oak This premium single malt whisky is the perfect marriage between our smooth triple distilled ex-American Oak and our rich Port Cask matured whiskies. Vanilla scent leads the nose to a citrus marmalade palate with seared winter berries and toasty overlay. Finishing long and smooth, retreating through sprinklings of nutmeg spice. The perfect match. 48.9 per cent ABV. Distribution: Contact Hellyers Road direct December/January 2021-22 | 65

Hot To Stock

Mr Black Espresso Martini RTD The legendary Mr Black Espresso Martini is now in a can. Crafted by the Aussie experts behind the world’s best coffee liqueur, the can is charged with nitrogen for a thick, foamy head. Just chill, shake, and pour for a bar-quality cocktail at your next dinner party or BBQ. Distributor: SouthTrade International

Poor Toms RTDs Locally distilled in Marrickville, Sydney, Poor Toms Gin and Tonic is a very junipery gin with subtle

Southern Comfort Hard RTDs

hints of lemon, grapefruit,

Southern Comfort is like Bourbon in a Party Shirt. The

and cinchona. A low sugar,

party continues with our two new RTD flavours - Hard

bar-quality classic cocktail

Peach delivers a peachy and punchy burst of flavour

lovingly made from all natural

while Hard Apple is the perfect balance of crisp apple

ingredients.

with classic Southern spices. These easy drinking cans

Distributor: SouthTrade

are a must have all summer long.

International

Distributor: SouthTrade International

Corazón Tequila For over 130 years, Corazón Tequila has been perfecting the art and craft of tequila in Jalisco, Mexico at the family-owned Casa San Matias Distillery. In the past three years, Corazón has won World’s Best Tequila for their Blanco and Reposado tequilas at the World Tequila Awards. Distributor: SouthTrade International

66 | National Liquor News

Hot To Stock

C.A.N Be a C.A.N not a CAN’T. C.A.N is a low sugar, low calorie but still Tasty A.F. Vodka & Soda available in Pineapple Passionfruit & Ruby Grapefruit. Feel good

Sheep Dog A deliciously smooth peanut butter whiskey to satisfy peanut butter lovers and whiskey

while you sip on C.A.N knowing 10 per cent of profits are donated to Aussie conservation initiatives. Distributor: SouthTrade International

fans alike. Bursting with natural peanut butter flavours, notes of vanilla and caramel. Trust us, it’s the mutt’s nuts. Best enjoyed as a chilled shot or over ice. Distributor: SouthTrade International

V.O & Dry RTD One of Canada’s oldest whiskies, V.O was developed in 1914 by Joseph E. Seagram to celebrate

Fever-Tree 150ml cans

his son’s wedding - V.O is short

Australia’s preferred premium Indian tonic water

for ‘very own.’ Seagram’s V.O &

is now available in a convenient pack format -

Dry is a smooth mix of Canadian

eight x 150ml cans! By blending botanical oils

Whisky blended with crisp dry

with spring water and quinine of the highest

ginger ale at 5.0 per cent ABV.

quality from the ‘fever trees’ of the Eastern

The drink that was made for pure

Congo, we have created an award winning

refreshment. What are you waiting for? Give it a V.O. Distributor: SouthTrade International

tonic with a uniquely clean and refreshing taste and aroma. Designed to enhance the very best gins or vodkas. Distributor: SouthTrade International December/January 2021-22 | 67

With hazy beers set to again help fuel summer down under we’re taking a pretty broad look at what’s on offer in Australia in this edition – from the core range through to the blink and you’ve probably already missed them.

The Brew Review

O AS N

*Not all submissions to our tasting panel are featured in the following pages. This could be because we already reviewed it in the recent past or the product did not meet our panel’s requirements. We are not in the business of running any one down, and if there is a chance to speak with a brewery about issues that may have arisen during a tasting, then we will endeavour to pass that information on in the interest of transparency.

CUS

What’s our Seasonal Focus? Hazies

The Panel Jono Outred, WA

Rosemary Lilburne-Fini, NSW

Jake Brandish, WA

Based in Margaret River, Jono is a beer writer that predominantly covers the South West of WA. He’s been involved in the state’s beer industry in various capacities since 2011.

A Certified Cicerone® Beer Server, Rosemary has worked in the beer industry for the best part of five years and has now landed in hospitality marketing. Nothing excites her more than classic beer styles executed perfectly. @ libationslady.

Beer & Brewer’s HomeBrewer Editor, Jake has a post-grad Dip in Brewing, is a BJCP judge, has brewed commercially and is an all round beer geek.

David Ward, ACT Head of sales for BentSpoke Brewing Co and with over 10 years’ experience working in the craft beer industry, David is constantly on the lookout for new beers to try and trends to watch.

Scott Hargrave, NSW/QLD Scott is Balter Brewing’s multiaward winning head brewer and a regular on some of Australia’s and the world’s most prestigious judging panels including the Great American Beer Festival and the World Beer Cup.

Tina Panoutsos, VIC One of Australia’s leading beer judges, Tina is a beer sensory expert with over 30 years’ experience in the brewing industry in roles across technical and commercial functions.

Tiffany Waldron, VIC A Certified Cicerone® and Pink Boots President, Tiffany is focused on making changes in the world of beer through education and furthering beer culture beyond standard boundaries.

Justin Fox, VIC Justin is the Australian agent for Bespoke Brewing Solutions. He has a decade’s judging experience, expertise in brewing ingredient distribution and has held technical roles with breweries of all sizes throughout his 15 years in beer.

Liam Pereira, NSW Liam is the group venue manager for Sydney’s Batch Brewing Co. A Certified Cicerone® and BJCP judge, he was previously general manager of Sydney Beer Week.

68 | National Liquor News

Josh Quantrill, NSW Currently Beerfarm’s head of sales, Josh is a Certified Cicerone® who’s had a long and varied beer career. He strives to help grow and expand the footprint of Australian craft beer.

Ian Kingham, NSW That Beer Bloke, Ian’s decorated beer career has included judging at the Australian Craft Beer Show, Royal Perth Beer Show and the Sydney Royal Beer and Cider Award.

Michael Capaldo, NSW National sales rep at Hop Products Australia, Michael is a qualified and experienced brewer and an accomplished beer judge (GABS, World Beer Cup, Indies, AIBA etc).

Jamie Webb-Smith, NSW Previously a brewer at The Australian Brewery, Jamie is currently head brewer at Yulli’s Brews in Sydney. He’s a home brewer turned pro, who completed the NSW TAFE microbrewing course.

Benji Bowman, NSW With a background in Australian craft beer and cider, Benji is now part of the sales team at Capital Brewing in NSW where he leads the beer and quality training for the sales team.

Neal Cameron, NSW A champion of the industry, Neal, amongst many achievements, has built 20 breweries nationally with brewery supplier Brewtique plus was chief judge at the Sydney Royal Beer and Cider Show.

Sean Symons , WA Founder and head brewer at White Lakes Brewing, Sean’s decorated beer career includes five years as Chief Judge of the Perth Royal Beer Show where he currently serves on the committee.

Steve Brockman, SA After 10 years brewing in WA, the US and now SA, Steve consults for start-up breweries and passionately believes in beer education, both for drinkers and brewers alike.

Briony Liebich, SA A Certified Cicerone® focussed on helping people boost their tasting skills, Briony led West End’s sensory program for 10 years and judges at national beer and cider awards.

Lewis Maschmedt, SA Based in Port Adelaide, Lewis is head of brewing at Pirate Life. He’s been brewing beer in one form or another since 2011.

Briony Nicholls, SA Based in Port Adelaide, Briony is Quality Manager at Pirate Life. She has been a student of beer science since 2013.

As published in Beer and Brewer Sumer 2021/22

O AS N

The Brew Review

CUS

Nowhereman Pew Pew

Prancing Pony Pony Lager

Little Bang Zero Kelvin

Little Bang Lupulus Verde

ABV: 4.7% Style: Session IPL

ABV: 4.5% Style: Lager

ABV: 7.1% Style: Cold IPA

A mouth-watering marriage of a clean and crisp lager and a highly hopped US IPA, it pours bright golden with slight haze and fresh lychee and grapefruit on the nose. Wonderfully bitter and full of flavour, the full bodied yet simple malt presence combines with the bitterness and the fresh fruit from the dry hopping schedule for a super tasty and hoppy lager that won’t blow your socks off.

Hold on to your hat as you ride off into the sunset with this simple but crafted Helles-style lager. Bright, pale gold and sparkling, it’ll hook you on good looks alone before subtle yet moreish hop spice notes and bready malts will demand it be devoured. Crisp and crushable, it prances with ease over the palate, making it easily your go-to when all the chores are done on a hot afternoon.

A recent entrant in the emerging cold IPA category, Zero Kelvin pours clear and devoid of head. The cold hopping has led to a hop character that is pure in its expression. Piney, grass and vegetal characters dominate the nose and the palate while the finish is sharp and acidic with a significant carbonic zing.

ABV: 4.4% Style: Dry Hopped Sour

Food: Fish & chips

Food: Bacon butty

nowhereman.com.au

prancingponybrewery com.au

Food: Sharp cheddar littlebang.com.au

Little Bang Undercover Fashion Police ABV: 5.1% Style: Hazy Pale Ale

Playing off the unique fermentation profile of Philly Sour yeast this pours with a classic golden colour. The nose is awash with red apple rind care of the yeast, which is complemented by Citra and Amarillo’s familiar citrus twist. A clean, slightly acetic tartness greets you on your first mouthful along with candied esters reminiscent of lime cordial which help balance a pleasant hop bitterness.

A stalwart series of the Little Bang range, UFP has lent its name to a variety of beers over its lifetime, but this one, a 5.1% Hazy Pale, is golden with a pleasant haziness. Vanilla, musk sticks and fruit salad greet you on the nose with stone fruit characters dominating the palate. The finish is light, dry and very low in bitterness making for a refreshing beverage that will suit any Summer event.

Food: Bread & olives

littlebang.com.au

Food: Fried halloumi

O AS N

littlebang.com.au

CUS

Little Bang Lorem Ipsum

Wilson Brewing Light House

Wilson Brewing Loose Cannon

Pirate Life Under 100 Calories

Pirate Life Earl Grey IPA

ABV: 6.3% Style: Hazy IPA

ABV: 3.5% Style: Mid-strength XPA

ABV: 6.0% Style: Barrel Aged Stout

ABV: 4.0% Style: Pale Ale

ABV: 6.8% Style: IPA

A big beer that comes with surprising drinkability, it’s a straightforward stout that has been gracefully aged in Shiraz and Cabernet Sauvignon barrels. Barrel ageing has added layers of complexity in the form of dusty cocoa, vanilla and dark red fruits, all layered on a semi-sweet chocolate and malty base beer. Hops play a support here while malt is dominant though cleverly matched with barrel-derived flavour.

Pouring a pale yellow with plenty of haze, the aroma is light, with a little orange juice and grass on the nose. For a beer that promises to be light on calories it’s refreshingly full-bodied and if it wasn’t clearly labelled you would know this was so low-cal. It delivers on fruit flavours with a low, dry bitterness on the finish making it seriously smashable and tasty.

This features gorgeous malt characters and delicate jasmine aromas with exceptional aspects of white apricot, peach and some ripe mango flesh. There’s no mistaking the Earl Grey, with a tease of the tannins floating on the palate while the bitterness at the finish is subtly akin to oversteeped tea. The herbaceous notes will pair well with spicy foods.

Food: Salmon Poke

Food: Cheese toastie

A classic XPA that’s well balanced, full flavoured and tight on the booze. Massive stonefruit and pineapple aromatics are dominant while a full body carries a modest bitterness and ripe pineapple, passionfruit and citrus flavours. A long, clean finish shows only hints of citrus peel and overripe stonefruit. A really well put together XPA that also happens to be low in booze.

Food: Sichuan anything

littlebang.com.au

Food: Fresh seafood

Food: Best on its own

wilsonbrewing.com.au

One of 12,000 IPAs Little Bang released using an algorithm-powered named generator, this pours with a pleasant translucent haze. A strong Ribena nose, with a hint of sticky herbaceousness greets you as you tip the glass to discover a palate full of pineapple sorbet and just the right level of bitterness. The finish is dry and warming as a lingering sweetness entices the next sip.

piratelife.com.au

December/January 2021-22 | 69

Wine Tasting Review

The Sparkling Tasting This month our expert panel was back tasting together in person, and sampled a range of sparkling wine, including white, red and rosé styles.

Panels Picks

The Panel ➤

➤

Christine Ricketts, Wine Educator, Endeavour Group A ndrew Milne, Brand Manager, SouthTrade International J onathan Leeming, Brand Manager, Taylors Wines E mma Fogarty, Brand Manager, SouthTrade International ichael Mcintosh, Fine M Wine Brand Ambassador, Accolade Wines D ean Kornman, National Account Manager, Constellation Brands S alvatore Margiotta, NSW Key Account Manager, Pure Wine Co. ishena Young, National T Account Executive, Constellation Brands G eoff Bollom, Retailer, Porter’s - Glebe and Balmain East

Veuve Fourny &

Brown Brothers

De Bortoli

Fils Blanc de

Sparkling Brut

Prosecco

Blancs Brut

Rosé Region: King Valley

VIN: NV LUC: $12.38

VIN: NV LUC: $58.80

VIN: NV LUC: $16.77

Distributed by: De Bortoli

Distributed by: Brown

The System 95-100 Classic: an exceptional wine 90-94 Outstanding: a wine of remarkable character 85-89 Very good: a wine with impressive qualities

70 | National Liquor News

Region: King Valley

Region: France

Family Wine Group

“Stood out on every level. Well made, complex, balanced. Very drinkable.” – Geoff Bollom

“Robust punchy flavours of red berries and mealy toasty notes. A real celebratory style. Pronounced and bright.” – Michael Mcintosh

“Clear pale lemon with pretty citrus nose. Well balanced mouthfeel with a medium to long finish.” – Dean Kornman

Wine Tasting Review

LUC over $17 Veuve Fourny & Fils

Howard Park Petit

Grand Reserve Brut

Jeté Brut

Region: France

Region: Great Southern

VIN: NV LUC: $58.80

VIN: NV LUC: $18.91

Distributed by: De Bortoli

Distributed by: Off The Vine (WA), Thomas Chin Pty Ltd (NT),

“Nice line of acidity. Primary fruit flavours of juicy green apple and citrus, underpinned by toast, biscuit and brioche.” – Jonathan Leeming

Fun facts about sparkling wine ➤

The Wine Tradition (QLD), Aus Craft Wine (SA), Young and Rashleigh Wine Merchants

➤

(NSW/ACT), Alepat Taylor (VIC)

“Great change with layered complexity. Very flavoursome, creamy yet great acid balance.” – Christine Ricketts

➤

Howard Park

Pirie

Jeté Brut

Sparkling

Region: Great Southern

Region: Tasmania

VIN: NV LUC: $18.00

VIN: NV LUC: $21.50

Distributed by: Off The Vine

Distributed by:

(WA), Thomas Chin Pty Ltd (NT),

Brown Family Wine Group

F rance is the biggest producer of sparkling wine in the world G ermany consumes more sparkling wine than any other country in the world U p until the 17th century, bubbles in wine were often considered defective by winemakers A ustralian sparkling is in growth - around 81 per cent of sparkling sales by volume in the country are locally made

The Wine Tradition (QLD), Aus Craft Wine (SA), Young and Rashleigh Wine Merchants (NSW/ACT), Alepat Taylor (VIC)

“Flavoursome with a good balance of fruit. Pleasant and crowd friendly.” – Christine Ricketts

“Slight waxy nose and lemon custard. Almost off-dry with bright lemony fruit, toffee apple and vanilla.” – Salvatore Margiotta

Food Pairing

Brown Brothers

Ca’ di Rajo Treviso

Patricia Brut

Prosecco Rosé

Region: King Valley

Region: Italy

VIN: NV LUC: $29.58

VIN: 2020 LUC: $23.11

Distributed by:

Brown Family Wine Group

Déjà Vu Wine Co

➤

“Really defined. Complex and integrated. Citrus and stonefruit with toast and yoghurt notes. Fine mousse. Long finish.” – Michael Mcintosh

“Berries and citrus on the palate. Fresh, balanced finish.” – Emma Fogarty

“ Can’t go past a cheese board with a good firm cheddar.” – Tishena Young “ Smoked salmon, cream cheese, tuna tartare and beef carpaccio.” – Andrew Milne “ Sparkling to me pairs more with occasion. Prosecco for every day, more serious Chardonnay/ Pinot Noir examples for an event. Both with canapes and platters.” – Michael Mcintosh

December/January 2021-22 | 71

Wine Tasting Review

LUC $13-$17 Brockenchack Great

Zonzo Estate

Scott Sparkling

Prosecco di Aria

Shiraz

“The Proseccos were all fairly similar. There was more variety amongst the other sparklings, especially the traditional method wines.”

Region: King Valley

Region: Eden Valley

VIN: 2021 LUC: $15.00

VIN: 2021 LUC: $14.99

Distributed by: Zonzo Estate

Distributed by:

direct, Winestock (NSW/VIC)

Brockenchack Wines

“Good balance, great fruits and structure. Dark and brooding. If you like sparkling reds, you’ll love this.” – Geoff Bollom

“Pleasant, easy to drink, good style.” – Christine Ricketts

Jonathan Leeming Brand Manager Taylors Wines

De Bortoli Woodfired

Devil’s Corner

Sparkling Shiraz

Sparkling

Region: Heathcote

Region: Tasmania

VIN: NV LUC: $15.66

VIN: NV LUC: $16.13

Distributed by: De Bortoli

Distributed by: Brown Family Wine Group

Editor’s Picks ➤

➤

“Beautiful, rich and intriguing nose with smoke, minerals and deep brooding dark fruits. Juicy yet tannic on the palate.” – Jonathan Leeming

“Crunchy, crisp red apples combine nicely in this refreshing, youthful, reasonably priced sparkling.” - Jonathan Leeming

K riter Blanc de Blancs Brut NV, France (The Wine Collective) adFish Prosecco NV, M Western Australia, LUC $14.51 (Off The Vine (WA), Thomas Chin Pty Ltd (NT), The Wine Tradition (QLD), Aus Craft Wine (SA), Young and Rashleigh Wine Merchants (NSW/ACT), Unique Wine Solutions (VIC)) ocelli Prosecco NV, Italy, B LUC $17.74 (Déjà Vu Wine Co.) T wo Truths Sparkling NV, South East Australia (Independent Beverage Partners)

72 | National Liquor News

Ca di Alte Prosecco

Divici Prosecco

Rosé

Region: Italy

VIN: 2020 LUC: $15.05

VIN: NV LUC: $16.77

Distributed by:

Distributed by: De Bortoli

Déjà Vu Wine Co.

“Sweet and fresh. Light in style. Strawberries and cream flavours. Easy drinking summer wine.” – Michael Mcintosh

“Salmon in colour. Red currant, red apple, zesty lemon on the palate.” – Emma Fogarty

Wine Tasting Review

LUC $13 and under Pol Rémy Sparkling

Louis Perdrier

Rosé

Sparkling Rosé

Region: France

VIN: NV RRP: $10

VIN: NV LUC: $9.90

Distributed by: Graysonline

Distributed by: Beach Avenue Wholesalers

“Shy nose, strawberry and red cherry. Very easy drinking.” – Salvatore Margiotta

“Strawberry, red cherry, white pepper. Medium acid with good fruit. Pleasant drinking.” – Christine Ricketts

“Cheaper sparklings were bright and fresh. Complex examples belying better sites, regions, fruit and more involved winemaking were showing great leesey toasty notes.” Michael Mcintosh

Syn Sparkling

De Bortoli Prosecco

Rosé

Region: Coonawarra

Region: King Valley

VIN: NV LUC: $12.47

VIN: NV LUC: $12.38

Distributed by:

Distributed by: De Bortoli

Fine Wine Brand Ambassador Accolade Wines

Leconfield Wines

“Pleasant, with some sweetness to balance out acidity.” – Christine Ricketts

“Good fruit – red fruits, strawberry, raspberry. Would be even better with food.” – Geoff Bollom

Syn Cuvee Blanc

Brown Brothers

Chardonnay

Origins Series

Pinot Noir

Prosecco

Region: Coonawarra

Region: Australia

VIN: NV LUC: $12.47

VIN: NV LUC: $11.96

Distributed by:

Distributed by: Brown Family

Leconfield Wines

Wine Group

“Very approachable, easy drinking style showing fresh citrus fruit and some light complex notes.” – Michael Mcintosh

“Overall, a very sound and refreshing style. Classic apple, pear and florals.” – Michael Mcintosh

“Citrus reigns supreme with a lot of green apple notes. Also noticed more autolytic notes throughout the wines tasted.” Emma Fogarty Brand Manager SouthTrade International

December/January 2021-22 | 73

Industry Profile

The revolution is here Brydie Allen catches up with Bridget Raffal, President of the new and growing inclusive community for women in wine-related industries, Women and Revolution.

Earlier this year, a new inclusive organisation for women in all corners of the wine world was launched. Dubbed Women and Revolution (WaR), it’s aimed at supporting the next generation of

Bridget Raffal

women in wine, by encouraging personal and professional growth, community and

each other, and that’s how the profession

access places at the table where good wines are

connection. Members come from the likes

works,” Raffal said.

opened. If you can’t access any of those things,

of viticulture, winemaking, distribution,

“A lot of organisations focus on awareness

then you can’t move ahead with your career,

retail, hospitality, education and journalism.

raising. For me, awareness raising is a way

but you can’t access those things if you don’t have the position of power to start with.”

Bringing together so many different

to access resources that you can then use to

sectors of the wider wine industry is

affect real change. So yes, we want to raise

That’s where WaR comes in, with networks,

uniquely inclusive, and makes such great

awareness of women in the industry, but we

education and mentorship opportunities

sense considering the similar experiences,

also want to educate them, offer coaching

through its community Slack group, buddy

interests and challenges faced by women in

services and have mentoring opportunities.

program, masterclasses and events.

all these professions.

That is how you make change.”

It’s obviously hitting a nerve with women

To understand more about WaR,

Raffal said there is a lot of crossover

in the industry, with 180 members and

National Liquor News caught up with its

in the wider drinks industry, with people

counting at the time of speaking with Raffal.

President Bridget Raffal, who is also Vice

often moving across different sectors

This is all before the official WaR launch

President of Sommeliers Australia and runs

and engaging with different wine-related

event, due to take place early next year.

Where’s Nick wine bar and shop in Sydney.

roles throughout their career. Being an

The outpouring of support, not only

Raffal said the founding members of

organisation that is connected in the same

from members but also from people and

WaR realised the potential for such an

way, WaR supports women to overcome the

companies across the industry shows WaR

organisation after getting together for

common challenges felt across the industry,

is in a prime position to create real lasting

informal dinners. Featuring women from

while seeking to dismantle them altogether.

positive change.

across all areas of the industry, these dinners

Stemming from problematic and

Raffal said: “We’re not just looking to move

grew in numbers and energy as everyone

competitive cultures that don’t encourage

women up to positions of seniority, that will be

connected over shared ideas.

women’s voices, these challenges are wide

a by-product of what we’re doing. We’re really

and often operate in a cycle.

looking to change the culture as a whole and

“As far as I know, there’s no organisation that really connects women across all

As Raffal said: “Women are often locked out

get women speaking up and moving more

sectors of the industry. [WaR] functions

of the positions that afford you the opportunity

confidently through the industry, and getting

very laterally because that’s how the

to network and connect with other women, to

everybody else used to the idea that this is the

industry functions. We all connect with

develop relationships with winemakers, and to

new normal.”

74 | National Liquor News

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National Liquor News December-January 2022

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