Thirsty Camel Victoria
Thirsty Camel VIC gives back to members Adrian Moelands, General Manager of Thirsty Camel Victoria, talks about how the business has reinvested its positive results for the benefit of members. Q - How has Thirsty Camel VIC been faring in 2022 so far? this year, which has enabled us to give
Q - What do you see as the biggest opportunities and challenges for Thirsty Camel VIC for the rest of this year?
back more to our members. Total business
Thirsty Camel members have connected and
value is up 15.14 per cent YTD, while total
supported their local communities through
Q - What are the key things you are working on to support your members at the moment?
business volume is up 10.65 per cent YTD.
the toughest of times. This connection with
There are a few imminent initiatives that
We supported our members by giving them
the local community and the format of our
we’re working on to deliver great outcomes
triple rebates in Q2 and double rebates in
convenient retail format, gives us a great
for our members, and these will continue
Q4, and we funded core range for every
base to build from in multiple ways this year,
to be a focus for Thirsty Camel VIC in the
single member.
as we cater to the latest consumer trends and
near future.
We have experienced great results already
Whilst it’s great to see our business continually growing, we are most proud of
continue to deliver the best for members and customers alike.
time trade, so it will be important for us to be ready to service these new consumers.
For example, we’re introducing a tiered store model and Retail Excellence program,
the behaviours of the company. We are here
One area of opportunity we’re watching
for the members and we must ensure we
closely this year is the non-alcoholic drinks
continue to give back as much as possible.
category. We believe this category can drive
We have also started to roll out the
That’s what you do when you are a member
new consumers into our stores during
next phase of our loyalty program, Hump
first organisation.
current dwell times, for example with lunch
Club, including an app and the ability to
44 | National Liquor News
which will allow each store to have a tailored program and growth plan.
