National Liquor News June 2022

Page 9

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News The latest liquor industry

For retailers around the country

TWE unveils new $165M Barossa facility Treasury Wine Estates (TWE) has unveiled a new $165M stateof-the-art wine production facility in the Barossa, which has the capacity to produce more than 100 million litres of wine every year. The new site is the winemaker’s largest bottling operation in the world, and provides TWE with the ability to increase its premium winemaking capacity by one-third, while also driving production efficiencies and expanding storage capacity. TWE Chief Supply Officer, Kerrin Petty, said: “The new site is purpose-built for premium winemaking with the flexibility

Stolichnaya rebrands as Stoli

to scale up or down production depending on demand, which is crucial given the ebbs and flows of wine production.

As a “direct response” to the Russian invasion of Ukraine, Stoli

Sustainability has been front of mind throughout the entire

Vodka has announced a major rebrand, and has ended its final

project with the new infrastructure allowing us to manage the

production ties to Russia.

impacts of climate change on vintages and ensuring we can

Stoli, which is produced in Latvia, will now source 100 per cent of its ingredients from Slovakia, while a global rebrand will remove the name Stolichnaya from all its packaging. Stoli’s Founder, Yuri Shefler, commented on the rebrand,

protect our most valuable grapes and produce the highest quality wine even in challenging years. “It also sets us up to pursue our commitment to net zero. As our first step toward our target of being powered 100 per cent

saying: “While I have been exiled from Russia since 2000

by renewable energy by 2024, we are installing solar panels to

due to my opposition to Putin, I have remained proud of the

offset 22 per cent of the site’s energy consumption from the grid.

Stolichnaya brand. “We have made the decision to rebrand entirely as the

“As always, the safety of our people is our number one priority and we’ve been able to implement improved

name no longer represents our organisation. More than

safety initiatives including being the first in Australia to use

anything, I wish for ‘Stoli’ to represent peace in Europe and

Automated Guided Vehicles to manage our barrel movements

solidarity with Ukraine.”

as well as using new automated tank technology to check on

Stoli has previously released a statement denouncing the Russian invasion of Ukraine, and has now also announced

the wine which reduces the need for our team members to frequently enter tanks.”

financial support for World Central Kitchen (WCK), a non-profit providing meals to Ukrainian refugees and those remaining in the war-torn country. More initiatives to address this humanitarian crisis are soon to be announced from Stoli Group too. Damian McKinney, Global CEO of the Stoli Group, said: “We have employees, partners and distributors in the region directly impacted [by the invasion]. “They are asking that we take a bold stand. This is one actionable, meaningful thing we can do to make it clear that we support Ukraine.” Since the invasion of Ukraine by Russia in February, Stoli Group (which is headquartered in Luxembourg) has repeatedly taken steps to highlight the brand’s separation from Russia. The group has also reiterated its commitment to “engage exclusively with Slovakian sources to further ensure 100 per cent non-Russian alpha grade spirit.”

L-R: TWE CEO Tim Ford, Hon Peter Malinauskas, TWE Chief Supply Officer Kerrin Petty

Fast fact… TWE’s history in the Barossa dates back to 1859. The new site signals a commitment to the SA region for many years to come.

June 2022 | 9


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