CHAMPAGNE & SPARKLING
Ready to pop: EXCITING TIMES FOR BUBBLES
THE RUN-UP TO CHRISTMAS AND NEW YEAR IS A HUGELY IMPORTANT TIME FOR THE SALE OF ALL SPARKLING WINES AND CHAMPAGNE, ANDY YOUNG LOOKS AT WHAT RETAILERS NEED TO DO TO MAKE SURE TO TAKE FULL ADVANTAGE OF THE SALES SPIKE. Champagne Lanson’s Green Label is about purity and freshness
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hampagne and sparkling wines have never been more popular in Australia and while those growth trends continue in a positive direction, this is a crucial category for retailers, and one they should ensure they are capitalising on. Over the last 10 years exports of Champagne to Australia have seen huge growth, and as the quality of Australia’s sparkling wine improves and Australian consumers become more knowledgeable about homegrown products, the opportunities continue. In addition, with the growth of the spritz and other Prosecco-based cocktails that segment is also becoming increasingly important to retailers. While these styles and occasions are presenting more opportunities, Charlotte Agard, Business Development Manager ANZ at Champagne Lanson, suggests there are further opportunities for retailers to help consumers think a little differently about their bubble buys. “When consumers are searching for a wine to go with a meal, sparkling or Champagne doesn’t often come to their mind,” she says.
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“Rather than fighting for the best price on the Brut, what would bring value to the consumer is a good price on one of the more premium cuvées,” Charlotte Agard, Champagne Lanson
