National Liquor News September 2024

AUSTRALIA’S LEADING LIQUOR INDUSTRY MAGAZINE vol. 43 no. 7 - September 2024

NEW MATSO’S

100% AUSTRALIAN OWNED

Vodka Citrus RTDs make up 49% of all Vodka RTDs growing at 250% - one of the fastest growing segments in liquor!*

Matso’s is one of the only RTD brands to have 2 iconic spiritual homes (Broome & Sunshine Coast), driving local provenance and depth of consumer engagement.

*Source: Summit data 6 months ending 25/06/2024 |

Matso’s is a premium brand (the most premium Ginger Beer of scale in Australia*), allowing you to charge a premium.

Matso’s has strong unisex appeal and will bring new drinkers to the category (66% of current Matso’s drinkers are females**), in a way which can complement the male skew of Hard Rated and -196.***

SideBright

Editor’s note

Welcome to the September issue of National Liquor News, your go-to source for the latest trends, insights, and innovations in Australia’s retail liquor industry.

In this issue, we share a wrap of the 2024 Independent Brands Australia Trade Workshop and hear about how the retail network is winning the market with a shopper-focused strategy.

In terms of category insights, this month we take a look at organic drinks, gin, and we’ve put together a guide of beers to stock for summer.

Aligning with health and environmental values, Australian consumers are increasingly gravitating towards cleaner, more sustainable choices across various industries, and liquor is no exception. Organic alcoholic beverages are no longer a niche, but their expansion into mainstream liquor stores relies on a better understanding of the growing market segment, as Molly Nicholas explores from page 44.

And for this month’s Trade Buyer’s Guide, we take a look at opportunities in gin. Following the category’s boom in recent years, the market for gin has matured and consolidated. Caoimhe Hanrahan-Lawrence looks into what today’s gin consumers are seeking out.

We also share our regular articles from Retail Drinks Australia, DrinkWise, Wine Australia, New Zealand Winegrowers, the Independent Brewers Association, Peter Hall and eLease Lawyers. Thank you to all of our contributors.

We hope you enjoy reading this issue as much as we enjoyed putting it together!

Cheers, Deb

Deb Jackson, Managing Editor 02 8586 6156 djackson@intermedia.com.au

PUBLISHED

Tel: 02 9660 2113 Fax: 02 9660 4419

Publisher: Paul Wootton pwootton@intermedia.com.au

Managing Editor: Deb Jackson djackson@intermedia.com.au

Senior Journalist: Molly Nicholas mnicholas@intermedia.com.au

Journalist: Caoimhe HanrahanLawrence chanrahanlawrence@intermedia.com.au

General Manager Sales –Liquor & Hospitality Group: Shane T. Williams stwilliams@intermedia.com.au

Group Art Director –Liquor and Hospitality: Kea Thorburn kthorburn@intermedia.com.au

Prepress: Tony Willson tony@intermedia.com.au

Production Manager: Jacqui Cooper jacqui@intermedia.com.au

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A STORY IN EVERY BOTTLE

Contents September 2024

10 Cover Story: Ampersand Projects maximises RTD category performance

14 News: The latest liquor industry news for retailers around Australia

18 Marketplace: Brand news and promotions Industry Focused

30 Retail Drinks Australia: The rising threat of illicit alcohol

32 Wine Australia: Do retail wine sales trends align with 2024 vintage results?

33 New Zealand Winegrowers: A boost for New Zealand cellar doors

34 Marketing: Industry Consultant Peter Hall explores successful marketing strategies

35 DrinkWise: Supporting sports fans to minimise alcohol-related harm

36 Leasing: Tenant’s due diligence for retail leases

37 Independent Brewers Association: 2024 Independent Beer Awards wrap up Special Features

12 Independent Brands Australia: 2024 IBA Trade Workshop

38 Summer Beer Retailing: Brews to stock for the sunnier months

44 Organic Drinks: Retail’s green opportunity

49 Trade Buyer’s Guide: The maturation of the gin category

For more information contact your Casella Family Brands representative.

WHISKY DRY & LIME 6%

WHISKY DRY & LIME 4% KEG

VODKA SODA & PINE-LIME 4% KEG

VODKA & LEMONADE 4%

Ampersand Projects maximises RTD category performance

With an agile and responsive approach to market trends, Ampersand Projects has seen consistent growth in the strong RTD category.

The RTD category has seen consistent growth in recent years, and Ampersand Projects continues to capitalise on the opportunities within the category through a focus on consumer-led innovation and responsiveness to market trends.

This understanding of the category has allowed the brand to release on-trend products, which Marketing Manager Alex Bottomley said has led to consistent yearon-year growth.

“With the RTD category continuing to experience value and volume growth, we’ve seen Ampersand’s value surge in the last MAT at +37 per cent, with Vodka Soda Pine-Lime adding a refreshing 12 per cent boost. At just four per cent ABV, it taps into the growing ‘better for you’ segment where we know consumers are seeking high-quality, great-tasting options. Our growth strategy has always been centred around consumer-focused innovation and introducing new products like Vodka Soda Pine-Lime ensures we meet both customer and consumer needs,” he said.

Founded in 2018 by Marcus Kellett, Shaun Rankins and Alex Bottomley, Ampersand

Projects began with its popular flagship product Vodka Soda &. The portfolio has since grown to encompass more than 30 products, including the innovative pack format of Sunset Series Vodka Soda &, and the summer-ready Vodka Soda PineLime. Ampersand Projects has also recently diversified into the spirits category with its Vodka & 500ml, bringing an affordable and Australian made option to spirits shelves. The brand’s growth has been supported by Australian Beer Co (ABCo), a subsidiary of Casella Family Brands, which acquired Ampersand Projects late last year.

Ampersand Projects’ careful attention to consumer preferences and market trends allows the brand to align with areas of growth within the RTD space, releasing new products when consumers are most interested in that category segment.

These releases are further supported by a diverse and innovative marketing strategy, which spans ATL and BTL initiatives and includes in-store displays, influencer gifting, social media tactics, launch events and instore tastings. These strategies, developed over the Ampersand Projects team’s years

of experience in the liquor industry, build brand awareness and encourage consumers to choose an Ampersand Projects product.

The Ampersand Projects portfolio of products has appeal for a broad range of consumers, with dark and light spirit RTDs, cocktail flavours, and a range of ABV options. Alongside the trend towards better-for-you products, which is supported by lower ABV products such as Vodka Soda Pine-Lime, the growing demand for higher ABV products is met by releases such as the nine per cent Vodka Soda & range. Furthermore, Ampersand Projects does more than just follow trends, and releases products that push category boundaries, such as Pink Gin Soda &, which pairs wildberry flavoured pink gin with soda in lieu of the traditional tonic.

With a proven understanding of the category, and now reaching its first year as part of ABCo’s portfolio of brands, Ampersand Projects is well-positioned to continue to lead growth in the RTD category, with a diverse existing portfolio and a long track record of effective new product development. ■

Be a part of Australia’s largest Liquor Cooperative, servicing the industry since 1975.

IBA builds a future-fit liquor market

Molly Nicholas attended the 2024 IBA Trade Workshop to hear how the retail network is winning the market with a shopper-focused strategy.

Last month, Metcash Liquor CEO Kylie Wallbridge welcomed delegates to the 2024 IBA Trade Workshop, with representation from over 700 stores and 130 supplier partners descending on the Gold Coast to share valuable industry insights and feedback and build meaningful relationships.

The workshop opened with a drinks reception at The Star on Monday 12 August, followed by a warm welcome from Wallbridge and General Manager Merchandise and Operations John Barakat at the Gold Coast Convention & Exhibition Centre on Tuesday.

Wallbridge acknowledged the contributions of former CEO Chris Baddock, before reflecting on her own experiences since her appointment in January. Recognising current economic challenges, Wallbridge highlighted her commitment to continuous improvement, fueled by feedback, connection and idea exchange.

“There’s a lot that’s working really well in our business, and there’s a lot to be proud of. It may not feel that way every day, because business is tough and people’s pockets are tight, but we are winning. IBA is the largest independent retail network in the country,” she explained.

“Most recently, IBA has been outperforming the market and growing share. What you’re doing every day in your

stores across the country is making a positive difference and resonating with shoppers.”

Retailers take centre stage

Over the course of the week several business sessions took place, the first of which invited five retailers to discuss what it takes to manage an independent business, in a panel hosted by Adrian Ricci, ALM General Manager NSW/ACT.

Sharing anecdotes of the experiences that define their stores were Ainslee Hill of Cellarbrations, Craig Waldron of IGA, Scott Armstrong of Maeva Hospitality Group, Jay Shah of Cellarbrations and Porters, and Tony Innes of The Bottle-O, representing NSW/ACT, VIC, QLD, WA and SA/NT.

The retailers shared insights into navigating the post-Covid landscape, effective pricing and promotions management and diversifying revenue streams.

IBA business leaders were proud to share the stage with retailers for the first time in the conference history, with attendee feedback also favouring the new panel format.

A new benchmark for independent retail

Barakat and Katherine Johnstone, General Manager Northern Region, shared the successes of the warehouse move to Truganina, Victoria which holds an

additional 25,000sqm to the previous Laverton facility with systemised layer picking and efficient design.

Barakat and Johnstone spoke about network growth and logistics, with ALM now housing 17,000 SKUs across its warehouses, and improved service levels.

Demonstrating ALM’s commitment to feedback-based improvement, Johnstone introduced the new Net Promoter Score program and a streamlined claims process.

Johnstone told retailers that the program is “a really important tool to help us understand customer sentiment, drive growth and foster a customer-centric culture. It helps us identify areas where we must continuously improve our levels of retailer engagement, and how we’re performing against the benchmark”.

National Merchandise Manager Craig Payens, Head of Digital Raff Palermo and Head of Marketing Clare Adamiak explored strategies for a future-fit liquor market, building an engaged, shoppercentric network and catering to different demographics in the digital age.

Not only did they demonstrate how IBA is winning in the market with marketing and digital initiatives, but also how the shopper is at the centre of the strategy.

With IBA already growing ahead of the market, Adamiak highlighted the ongoing

focus: “We have strong promotional programs, market-leading digital platforms, communications and media choices which are resonating with our shoppers and driving them in-store and online.

“We have a multi-channel approach – discover, research and purchase online – and with your passion for your store, your flair, your personality, it’s a strong, winning formula. But how do we get closer to our shoppers? Ensure they’re the heart of every decision we make, while driving scale and personalisation through data and insights.”

Linda Boswell, General Manager ALM Western and Central Region, and Dianne Rooke, Head of Operations, discussed shopper behaviour, maximising product visibility and leveraging in-store execution programs to grow basket size and profitability.

As the organisation drives shopper-focused growth and efficiencies, Barakat and Rod Pritchard, General Manager Strategy and Transformation, gave an update on the Platinum program, which was announced at last year’s conference.

Capitalising on IBA’s momentum, Platinum allows retailers to benefit from a collaborative ecosystem and create a true omnichannel shopping experience that inspires shoppers of the future, while unlocking the potential of IBA’s loyalty program.

Pritchard called out four key areas of the program: POS, ranging, execution and digital programming, explaining: “We’re seeing new capabilities in the market, and many of you are taking those opportunities, but we’re looking to take this next quantum step, and Platinum gives us that capability to package it up and create a new benchmark for the independent retail channel.”

After the success of the first pilot wave, the attendees were pleased to hear details of an upcoming planned rollout.

Keynote speakers Craig Woolford, David Shukri and Andrew Gerrard also shared the stage to provide insights on retail, category and shopper trends, followed by an audience Q&A facilitated by Simon Cleave, Head of Vendor Partnerships.

Closing the first day of conferencing, retailers attended the IBA Trade Festival, where 48 suppliers showcased their offering and shared exclusive deals.

State-based excellence

On Wednesday, the program began with Five Star Awards ceremonies in state breakout sessions, celebrating the stores and operators demonstrating retail excellence in each state.

State sessions shared localised updates on IBA performance, store security, digital catalogues and key campaign periods – looking ahead to the Black Friday and Christmas trading periods – while VIC and NSW workshops closed with discussion about tobacco legislation.

The group came together one final time for a gala dinner hosted by MC Shane Jacobson, celebrating national Five Star Awards winners and fundraising for Children’s Cancer Institute. ■

Corey Harp of The Bottle-O Forrestfield and Jay Shah of Porters Iluka/Claremont and Cellarbrations Lynwood/Morris Place.

IBA leadership team responds to questions from retailers in a panel Q&A session.

The

News

For retailers around the country

Coopers unveils whisky distillery and microbrewery at new facility

Last month, Coopers Brewery swung open the doors to its new visitors centre, microbrewery and whisky distillery, situated alongside the existing brewery at Regency Park, South Australia.

The new, world-class facility has been designed to offer a unique and immersive experience for local, national and international tourists, celebrating the 162year legacy of the brand.

Now, the home of Coopers comprises a restaurant, three bars and an expansive outdoor plaza, alongside a dedicated tasting room and interactive history displays.

For the first time in the history of the business, Coopers will expand its realm into the world of whisky using the new on-site whisky distillery, positioned alongside a new microbrewery which will allow Coopers to produce small-batch experimental beers.

Almost 20 months since construction began at the Regency Park site, the $70m development was unveiled at an official opening event, officiated by South Australian Governor, Her Excellency the Honourable Frances Adamson AC and attended by the Cooper family and more than 300 industry professionals.

Speaking at the official opening, Coopers Managing Director Dr Tim Cooper said: “This new visitors centre is about celebrating our history and our originality with an emphasis on what makes Coopers different. We’re still standing and still independent at a time when brewery ownership is becoming increasingly concentrated.”

Premium wines shine at

Royal Sydney Wine Show

The Royal Sydney Wine Show has taken place once again, with the 2023 Bream Creek Vineyard Pinot Noir taking out the coveted Tucker Seabrook Perpetual Trophy for Best Wine of Show.

The wine is the youngest red to win the acclaimed title for over 24 years and is the first Pinot Noir to claim Best Wine of Show since 2015. It is also the first Tasmanian wine to win since 2016.

Sydney Royal Wine Show Chair of Judges, Sarah Crowe, said that young reds were a standout.

“The young Pinot class was a real highlight for our judges this year, and this standard of quality can be reflected in our 2024 Wine of Show winner, the 2023 Bream Creek Vineyard Pinot Noir,” she said.

Across the 52 classes judged during the Sydney Royal Wine Show, the 2024 and 2023 Chardonnay class claimed the highest medal count with 118 medals awarded, nine of which were gold medals. Evans & Tate won Best White and Best Chardonnay with the 2022 Evans & Tate Redbrook Reserve Chardonnay, and Silkman Wines claimed Best Small Producer with the 2023 Silkman Wines Silk Chardonnay.

“Chardonnay is at the top of its game and Australian producers are consistently delivering a world-class wine that rivals any international competitor,” Crowe said.

Other award winners included Calabria Saint Petri 2022 Shiraz Carignan winning the Arthur Kelman Perpetual Trophy for ‘Best Shiraz Dominant Blend’, Yalumba Sanctum Cabernet Sauvignon 2021 named Best Cabernet Sauvignon, and Tasmania’s House of Arras Grand Vintage 2015 crowned as Best Sparkling White for the second year running.

Robert Stein Rieslings took home three awards, with the 2017 winning the Douglas Lamb Perpetual Trophy for Best Riesling, the 2023 named Best NSW Wine and the 2024 named Best Current Vintage White.

Fred Peacock from Bream Creek

Dr Tim Cooper in the new facility

Melbourne Royal Australian Distilled Spirits Awards winners named

In the awards’ 10th year, winners at the 2024 Melbourne Royal Australian Distilled Spirits Awards were announced in a ceremony at the Victoria Pavilion at Melbourne Showgrounds.

South Australia’s St Agnes Distillery celebrated the biggest achievement of the night, scooping the prestigious title of Champion Australian Distiller, as well as a Consistency of Excellence medal, the Best Brandy trophy, which the distillery continues to dominate year-on-year, and multiple medals for its Blind Tiger Organic Gin and Camborne Single Malt Australian Whisky.

Richard Angove, fifth-generation family proprietor, commented on the achievement: “We are immensely proud to receive these awards. The Australian spirits category has gone from strength to strength in recent years and it has been an exciting time to be part of this industry.”

Other key trophy winners include Backwoods Distilling Co from Yackandandah, which was presented the award for Champion Victorian Distiller, while Madecon’s Travelling While Standing Still clinched the title of Champion Victorian Gin and Best London Dry Gin for its Australian Dry Gin.

The newest Melbourne Royal Australian Distilled Spirits Awards category is Ready To Serve Cocktail or Pre-Mix, which welcomed more than 50 entries, and was won by Reed & Co Distillery’s Yuzu Chuhai.

TWE to divest commercial brand portfolio

Treasury Wine Estates (TWE) has announced its intention to divest its commercial brand portfolio, which includes Wolf Blass, Yellowglen and Blossom Hill, which the company said accounted for less than five per cent of TWE’s gross profit in FY24.

The decision to sell the brands came as part of TWE’s assessment of the future operating model of its global portfolio of premium brands. TWE announced that review as part of its FY24 half-year results and included the non-cash impairment charge of $354m ($290m after tax) for the commercial brands in its FY24 full-year results announcement.

TWE has previously stated its intention to focus on its premium brands, having recently announced the integration of its Global Revenue Growth (GRG) function into its TPB division.

At the time, TWE CEO Tim Ford said combining GRG and TPB would help the business to unlock future opportunities for the strong consumer brands within the Premium business.

“When you consider our Premium portfolio, this is a unique offering with an unrivalled global footprint and brands that resonate strongly with consumers. Integrating our GRG capabilities within TPB will enhance our ability to strengthen these brands, foster cutting-edge innovation and deepen our engagement with consumers and customer partners,” he said.

Victoria Angove accepting the award for St Agnes Distillery

Changes in store for Australian Vintage

Australian Vintage Limited (AVL) has announced a change in strategy, as well as a Board renewal, with acting CEO Peter Perrin stepping down with immediate effect following a recent cancer diagnosis.

In a statement to the ASX regarding Perrin’s resignation, AVL said: “The Board thanks him for his dedication and service and supports his need to focus on his health and treatment, wishing him well on his road to recovery.”

James Williamson, who was recently appointed to the Board, will take on an interim Chair and interim CEO role with the CEO search underway. Elaine Teh and Michael Byrne will also join the Board as new members alongside Williamson.

A spokesperson for the Board said: “The appointment of Mr Williamson, Ms Teh and Mr Byrne continues the Board renewal process. Mr Williamson will be Interim Chair, Ms Teh represents a key strategic partner to further drive growth across key Asia markets and Mr Byrne brings leadership and technical expertise within the logistics, supply chain and retail sectors.”

In terms of the new strategy, AVL said it is targeting a free cash flow of +$20m per annum by the end of FY27 and a ROCE of eight per cent in the same time frame. Two-thirds of AVL’s revenue currently comes from export related markets, and one-third comes from its premiumisation and innovation program. Amid strong market competition, AVL has identified the importance of accessing currently unexploited revenue growth opportunities in those two segments.

Spirits tax rises again

Spirits tax in Australia rose again on 5 August to $103.89, hitting the whole industry and consumers, with businesses and people already struggling with cost-of-living increases and other economic headwinds.

Australia’s spirits tax is already the world’s third highest, having risen by more than 20 per cent since the onset of the pandemic, and has been increased 75 times since Paul Keating introduced automatic indexation in his first Budget as Treasurer in 1983.

When Keating introduced the policy Australia had two distilleries, there are now more than 700 and Australian Distillers Association chief executive Paul McLeay says their prospects depend on urgent intervention by the Federal Government.

“The continued Government inaction on this issue is incredibly frustrating for our industry, which already contributes $15.5bn in added value to the Australian economy and supports more than 100,000 jobs,” he said.

Craig Michael, director of Bellarine Distillery in Drysdale, Victoria, said the tax is now $25 per litre higher than when the company began operations in 2015.

“These six-monthly increases are becoming increasingly difficult for our business to sustain, and they are impossible to plan for. How can we accurately undertake financial modelling and make business decisions if we don’t know what tax rate we will be paying in six months’ time?”

Marketplace

Brand news and promotions

New era for The Glendronach with brand redesign

The Glendronach has unveiled a new visual identity and creative direction, speaking to a new generation of whisky drinkers with its clean, pared-back bottle design and an updated illustration, blending the distillery’s rich heritage with modern luxury.

Depicting the bramble and rooks that surround the distillery, the illustration is a contemporary homage to The Glendronach brand’s namesake, derived from the Scottish Gaelic Gleann Dronach, which means valley of the brambles.

The new packaging also highlights the combination of Highland spirit and Spanish flair in The Glendronach Single Malt, distinctly honouring the rare Pedro Ximénez and Oloroso casks from Andalucia in which the whisky is matured.

The Glendronach Master Blender Rachel Barrie says: “For me, The Glendronach is a surprise, a revelation and a flavour crescendo.

“At first taste, it has this amplification that’s so much richer than your expectations, and our philosophy is just that – to raise expectations in Single Malt by creating the most exceptional sherried whisky. And we are now setting a new standard to match the exquisite nature of the spirit with reimagined visuals.”

The transformation will first roll out across The Glendronach core range, which includes the 12-Year-Old, 15-Year-Old and 18-Year-Old Single Malts, available to liquor retailers nationwide from late November 2024. Distributor: Brown-Forman

2024 Atmata vintage boasts refreshed pack design

Prioritising healthier lifestyle choices and environmental stewardship, Atmata crafts a range of 100 per cent certified organic wines designed for the modern palate with minimal environmental impact.

The 2024 vintage, set to hit the market later this year, features the latest release with a refreshed pack design. Symbolising Atmata’s deep connection to the land and dedication to maintaining it for future generations, the new design has been inspired by nature.

The packaging uses lightweight glass bottles to help reduce Atmata’s carbon footprint, with the label printed on 100 per cent recycled paper featuring an on-pack QR code linking customers to its sustainability initiatives.

Appealing to the environmentally conscious consumer, the most popular SKU in the Atmata range is the Sauvignon Blanc. Sourced from family-owned vineyards in Currency Creek, the 2024 Atmata Organic Sauvignon Blanc tasting notes describe grapefruit citrus, tropical fruits and gooseberry on the nose, with a light medium-bodied palate with a soft and zesty mouthfeel.

The Atmata range also includes Rosé, Shiraz, and Sparkling SKUs and is available at independent retailers.

Distributor: Casella Family Brands

Ampersand offers summer-ready nostalgia with Vodka Soda & Pine-Lime

Ampersand Projects’ Vodka Soda & Pine-Lime four per cent ABV is a fresh-tasting, guiltfree twist on the classic Aussie Splice. This ready-to-drink beverage offers a perfect balance of crisp vodka and the nostalgic, tropical flavours of Pine-Lime, delivering a refreshing taste that’s hard to resist.

With no carbs, no sugars, and no gluten, it’s made for those who want a ‘better for you’ option without compromising on taste. Australian made and owned, this drink captures the essence of summer in every sip, making it the perfect companion for any occasion.

Spritz

Calabria BÉLENA expands with exciting ready-to-drink

Calabria B É LENA, the brand synonymous with innovation and bespoke quality, proudly introduces the B É LENA Orange Prosecco Spritz [Arancia].

Known for making waves in the market and currently ranked as the 12th top-selling brand, Calabria BÉLENA continues to captivate with its latest offering.

Established in 2021, the BÉLENA range pays homage to Bill and Lena Calabria, second-generation owners of the Calabria family business, with the latest addition of BÉLENA Orange Prosecco Spritz catering to growing demand for light, citrusflavoured beverages.

BÉLENA Orange Prosecco Spritz is a delightful blend of refreshing Prosecco with a zesty orange twist, perfectly balanced with sweet citrus flavours and a vibrant finish. Pour over ice with a sprig of mint and it is ready to enjoy this summer season.

The Calabria family is committed to driving trial and looking ahead to releasing two more Spritz flavours this season: Passionfruit Spritz and Prosecco Limoncello Spritz.

Distributor: Calabria Family Wine Group

Whether you’re at a backyard BBQ, beach outing, or simply unwinding at home, Ampersand’s Vodka Soda & Pine-Lime delivers a light, enjoyable experience with all the flavours and none of the guilt.

Distributor: Australian Beer Co.

Grant’s Triple Wood shines at IWSC as highest scoring blended Scotch whisky

With more than 135 years of history and heritage, Grant’s is the brand that started William Grant & Sons. According to IWSR data, Grant’s is the second-largest Scotch whisky brand by volume in Australia and the fourth largest Scotch whisky brand globally.

Aged in three woods for one smooth taste, Grant’s Triple Wood whisky is matured in three casks. Virgin Oak cask provides spicy robustness, while American Oak lends subtle vanilla smoothness and Bourbon refill offers brown sugar sweetness, resulting in a smoother, richer, mellower taste.

Receiving 98 points at the 2024 International Wine & Spirits Competition (IWSC), Grant’s Triple Wood was the highest scoring blended Scotch whisky. With more than 50 years of experience, the IWSC is one the of the largest and most influential spirits awards globally.

Scoring 98 out of 100, Grant’s Triple Wood received the highest rank of Gold Outstanding, with judges highlighting the “harmonious blend of sweet pear, balanced by a touch of smoke”.

Distributor: William Grant & Sons

Winesmiths rewards shoppers with chance to win $50,000

Winesmiths has launched a new Australian competition, rewarding shoppers with the chance to win a $50,000 cash prize, plus daily instant win gift cards.

From September through to December, shoppers will have the chance to win from a pool of 480 Prezzee gift cards up for grabs, each worth $25.

Winesmiths Marketing Manager, Lisa Antoney, said: “With cost-of-living pressures on everyone’s mind, we felt $50,000 was the best prize on offer, enabling one lucky shopper a chance to pay off some of their mortgage or put it towards a much-needed expense.

“The $25 instant win gift cards will also take the pressure off, with shoppers able to win these daily throughout September, October, November and December.”

Shoppers can enter online by uploading their receipt, with the chance of an instant win. At the end of the promotion period, one lucky entrant will win the opportunity to play the game for a chance to win the $50,000 cash prize.

Winesmiths will be advertising the competition with onpack promotions, as well as a digital campaign, designed to bring interest to the wine-on-tap category.

“Not only will this engage new consumers, but people will appreciate the quality of the wine inside and the convenience that the 2-Litre pack offers,” Antoney added.

“Our packs can be kept in the fridge and enjoyed over several weeks, so there’s no wastage from not finishing a bottle or feeling compelled to have more than one glass”. For more information, please contact your local Samuel Smith & Son representative.

The latest release of celebrated Peter Lehmann Master’s Collection

Peter Lehmann Wines has released the latest iteration of its Master’s Collection, comprising the 2017 Wigan Riesling, the 2017 Margaret Semillon, the 2021 Mentor Cabernet Sauvignon, and the 2021 Eight Songs Shiraz.

Since the first release in the early 1990s, the Peter Lehmann Master’s Collection has been recognised for its quality with numerous awards and accolades. In particular, the Wigan Riesling has consistently won awards throughout the years, notably winning the IWSC award for Best Riesling in the World six times.

The Master’s Collection celebrates the people who influenced the Peter Lehmann winemaking journey and drove the winery’s passion to craft the finest possible Barossa wines. Representing the best of the Barossa, the Master’s Collection highlights the region’s traditional varietals.

Peter Lehmann Wines sources its fruit from a diverse and highquality selection of more than 800 hand-tended vineyards across all 14 Barossa subregions, from the valley floor to the elevated sites of the Eden Valley. The winemaking team’s more than 100 years of collective vintage experience allows them to find a balance between remaining contemporary and respecting the unique Peter Lehmann house style.

All wines in the collection will cellar exceptionally under the right conditions and are released with bottle age: a minimum of five years for whites and a minimum of two for reds.

With an RRP of $50 each, the latest Master’s Collection release is expected to hit the market this month.

Distributor: Casella Family Brands

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NED enters flavoured whisky category with Golden Bickie

Building on the success of its canned RTD range, NED Australian Whisky has unveiled its first flavoured whisky, Golden Bickie.

Described by NED as a “quintessentially Australian entrant into the growing flavoured whisky category”, the Australian whisky liqueur blends the warmth of whisky with the sweetness of golden syrup, creamy coconut and oats.

Trent Fraser, CEO at Top Shelf International, which produces NED and Golden Bickie, says the flavoured whisky is a flavourful and versatile addition to the portfolio.

“We wanted to create a whisky liqueur that was truly Australian in character. Golden Bickie captures the essence of Aussie comfort – sunshine, good company, and a touch of indulgence. It’s fitting of our mission statement to create world class spirits with an Australian accent and playfulness.”

Inspired by the nostalgia surrounding classic Australian biscuits and cake sales, tasting notes describe a familiar vanilla aroma, reminiscent of golden biscuits straight out of the oven. On the nose, the liqueur also has hints of syrup, oats and pastry.

Distributor: Top Shelf International

Reed & Co. Distillery releases premium shochu RTD, Yuzu Chuhai

Recognising that most ready-to-drink shochu cocktails on the market were not to the makers’ own standards, Reed & Co. Distillery aims to bring the quality flavour of an authentic honkaku-style shochu to the RTD market with its new canned cocktail release, Yuzu Chuhai.

Reed & Co Distillery’s artisanal, single-distilled shochu is crafted from Australian-grown biodynamic Tachiminori Rice. The shochu, which retains more of the rice flavour than multiple-distilled and cheaper korui shochu, is paired with yuzu fruit from Ovens Valley, Victoria.

As well as winning the trophy for Best RTD Cocktail or Premix at the Royal Melbourne Australian Distilled Spirits Awards, Coowner Rachel Reed said that Yuzu Chuhai has wide appeal.

“We know that people love a citrus cocktail like a Tom Collins or a sour, our Yuzushu and NEO gin are popular for that reason. Rice shochu and yuzu pair perfectly. Once you add carbonation to the equation, you get a highball that is simply delicate and delicious,” she said.

Distributor: Direct

Red Mill Rum: The revival of a family-owned rum brand

Red Mill Rum has announced the release of its first bottling, the Red Mill Classic Rum, a style of rum and packaging that proudly reflects the history of Red Mill Rum.

David Fesq, Red Mill Rum Founder, says the label was first created by his great-grandfather after the depression, growing into an iconic Sydney brand in the post-war years before being sold.

Fesq began making the rums again in 2020 and describes the latest release as “our expression of the old and the new”, packaged with a tropical label that is a rework of an original Fesq & Company liqueur label from the 1940s.

Merging a story of the past with a vision for the future, Red Mill Rum Classic blends a selection of casks that were approximately 50 per cent ex-whiskey casks with 50 per cent ex-wine casks, settled in older American oak for six weeks before bottling by hand at 40 per cent ABV for a versatile style.

Red Mill Rum is already enjoyed in more than 150 bars and venues around Sydney, now expanding its presence across retail. Classic Red Rum is available at an RRP of $90.

Distributor: Direct

House of Arras unveils 2024 Vintage Collection

Marking the winery’s 18th consecutive vintage release, the House of Arras 2024 Vintage Collection will be available from late October, showcasing the highly anticipated 2016 vintage.

House of Arras Chief Winemaker Ed Carr says the Vintage Collection release is the most important date in the House of Arras calendar, and an opportunity to share fine Tasmanian sparkling with the world.

“I am excited by the creativity and forward-looking outlooks of the House of Arras team and our amazing grape growers. Our aspiration has always been to produce some of the world’s best sparkling wines that resonate the purity and taste of Tasmania.

“This can only be done through collaboration, attention to detail and investment in time. This 2024 collection highlights that we are achieving this goal and that we can give sparkling wine lovers something unique, delicious and memorable to drink.”

The 2024 Vintage Collection includes the House of Arras Grand Vintage 2016, House of Arras Blanc de Blancs 2016, House of Arras Rosé 2016, House of Arras E.J. Carr Late Disgorged 2009, and a limited allocation of the House of Arras E.J. Carr Late Disgorged 2008 Magnum.

Distributor: DMG Fine Wines

Fourth Wave Wine unveils mid-strength range, In the Middle

Family-owned winemaker Fourth Wave Wine has demonstrated its confidence in the market for low-alcohol wines with the launch of its latest range, In the Middle.

The no- and low-alcohol category has seen significant growth in recent years, with the IWSR attributing a boost in low-alcohol consumption to a wave of NPD in wine, beer and spirits.

Wine is the strongest performer in the low-alcohol marketplace, and Fourth Wave Wines’ latest release comprises five mid-strength wines, a Pinot Noir, Prosecco, Pinot Grigio, Rosé and Chardonnay, each ranging between six and seven per cent ABV.

Fourth Wave Wine Marketing Manager, Indeya Passfield, says: “Working with innovative winemaking techniques to preserve each varietal’s regional characteristic, our In the Middle winemaking team are able to bridge flavour and have them meet in the middle, creating five delicious wines that are lighter but with the depth and vibrancy of bigger wines.”

Distributor: Fourth Wave Wine

Island Gin creates quintessentially New Zealand gin

Featuring Manuka bush honey sourced from an apiary near the distillery, the flavours of Island Gin reflects its home of Great Barrier Island, located five hours off the coast of Auckland. In addition, its distinctive bottles are modelled after kina shells, which wash up on the island’s shores.

Head Distiller Andi Ross said that the hyperlocal botanicals are an important point of difference for the brand.

“We wanted to make a product that was quintessentially New Zealand, so Manuka bush honey is our key ingredient.

“It’s very local, and given that the bee population is in decline, it’s important to support that. We could have used kawakawa, or one of the other native botanicals, but other brands are already using those in their gins. We wanted to do something that is quite unique,” she said.

Island Gin has been widely awarded, including winning the New Zealand Best in Country award at the 2024 World Drinks Awards in London, and two consecutive gold medals at the 2022 and 2023 San Francisco Spirits Competition.

Distributor: Direct

Dasher + Fisher debuts refreshed packaging

Award-winning gin brand Dasher + Fisher has unveiled a new look, paying homage to its deep Tasmanian roots with an enhanced bottle, new brand colours and redesigned labels.

The new-look core range, Ocean Gin and Mountain Gin, features blues and greens to reflect Tasmania’s natural landscapes, with Sloe Gin and Raspberry Gin also updated to reflect the bold flavours within.

The new bottle shape features a longer neck with a wooden closure replacing the former screw top, and the map of Tasmania embossed onto the base of each bottle.

Coinciding with the rebrand, the limited edition range of Blackberry Gin, Whisky Barrel Gin and Coffee Liqueur has also hit shelves nationwide.

Dasher + Fisher Executive Chairman, Stephen Grove, says the new design is more than just a visual update: “This new design is inspired by our past and driven by our future. It represents our unwavering commitment to quality and the rich legacy we continue to build upon.”

Distributor: Southern Wild Distillery

Modern tequila-based beverage Alba lands on Australian shores

New Beenleigh Rum & Pineapple Crush hits the market

Australia’s oldest-operating distillery Beenleigh Rum has launched the latest addition to its RTD portfolio, Rum & Pineapple Crush, crafted with the booming light RTD market in mind.

Will Sullivan, Beenleigh Rum’s Brand Manager, says: “As we approach our 140th anniversary, the introduction of a white rum-based RTD marks a pivotal moment in Beenleigh’s rich history. This launch not only highlights our unwavering commitment to growth and innovation in the rapidly evolving drinks space but also pays homage to our storied past,” he stated.

The new RTD features Beenleigh’s signature Australian white rum, blended with real pineapple juice to create full-bodied flavour. Tasting notes describe a smooth taste layered with notes of tropical vanilla, subtle spices and juicy pineapple, with a crisp, clean and refreshing finish.

At 4.5 per cent ABV, the new beverage is rolling out nationwide via independent retailers, available in a fourpack at an RRP of $24.

Distributor: Beenleigh Rum

New Zealand-owned RTD brand Alba has officially launched in Australia, combining authentic Mexican tequila from the Magdalena Distillery in Jalisco with homegrown New Zealand flavours and ingredients, designed for the next generation of Margarita enthusiasts.

The portfolio appeals to a range of tastes, from the classic Margarita option to a modern mix of flavours including grapefruits, coconuts, hot sauce and even olive brine.

Michael Tutty, Creative Director, says: “We are thrilled to bring Alba to Australia, a place that shares our love for good times and great vibes. Our tequila is carefully produced with the utmost respect for tradition before being blended into a convenient RTD format. We know that Alba offers a unique and authentic experience that will resonate with tequila enthusiasts and newcomers alike.”

Alba’s Dirty Sparkling Margarita, Original Sparkling Margarita, Chilli Sparkling Margarita, Coconut Sparkling Margarita and Grapefruit Sparkling Paloma are available now to Australian liquor retailers.

Distributor: Alba

Corryton Burge portfolio welcomes trio of sparkling wines

Family winemaker Corryton Burge is celebrating the release of its inaugural Sparkling Collection, capturing the legacy of the sixth-generation winemaking family and its dedication to vibrant, elegant wines.

The unveiling of the Sparkling Collection has been a much-anticipated occasion for the Burge family, led by siblings Trent and Amelia Burge.

“The Barossa Valley and Burge family are two integral pieces of the South Australian wine story and we’re so proud to be showcasing them to a new generation of wine lovers through Corryton Burge,” says Amelia.

“We’re only just getting started sharing a new side of our family’s winemaking legacy and we hope Corryton Burge is the epitome of the joy and passion we feel for wine.”

Sitting within the Sparkling Collection is the NV Sparkling Pinot Noir Chardonnay, a rich and balanced wine with a crisp natural acidity; 2019 Martha Mae Tasmanian Sparkling Pinot Noir Chardonnay, aged on lees for three years to create depth; and NV Sparkling Red, crafted from Barossa-grown Cabernet Sauvignon, Shiraz and Grenache.

Distributor: ALM, Verasion Wines and The Wine Agent

Jack Daniel’s launches latest Bonded Series – Triple Mash

Jack Daniel’s has launched the second instalment of its Jack Daniel’s Bonded Series, with Jack Daniel’s Triple Mash – a blend of three straight bottled-in-bond whiskeys.

Featuring 60 per cent Jack Daniel’s Bonded Rye Whiskey, 20 per cent Jack Daniel’s Bonded Tennessee Whiskey, and 20 per cent Jack Daniel’s Bonded American Malt Whiskey, the team describes Triple Mash as “a perfectly well-rounded whiskey with a bold and complex flavour profile of honey sweetness, grain spice and dry oak”.

Jack Daniel’s Triple Mash is bottled-in-bond at 100 proof (50 per cent ABV), with packaging inspired by the original design of the 1895 Jack Daniel’s Tennessee Whiskey bottle.

The Bottled in Bond Act of 1897 stipulates that a bonded whiskey must be distilled by a single distiller, during a single distilling season, matured in a government-bonded warehouse for at least four years and bottled at 100 proof.

Triple Mash is described as the most premium offering to date in the Bonded Series and a 700ml bottle carries a $110 RRP, it is currently available for selected independent liquor stores, with broadscale availability by October 2024.

Distributor: Brown-Forman

Brown Brothers gives Prosecco a mid-strength makeover

Responding to the growing demand for no- and low-alcohol (NoLo) options, as well as the continued popularity of Prosecco in the sparkling wine category, Brown Brothers has launched Mid Strength Prosecco.

Offering the same flavour profile of crisp apple and pear as the full-strength Brown Brothers Prosecco, the Mid Strength contains seven per cent alcohol and 72 calories per serve.

Emma Brown, Brown Brothers Head of Innovation and fourth-generation family member, said that NoLo wines are an important part of the Brown Brothers portfolio.

“As leaders in wine innovation, Brown Brothers is dedicated to expanding our range of low- and no-alcohol options, ensuring that all consumers have access to highquality alternatives. The Prosecco drinkers will be pleasantly surprised by the similarity between Brown Brothers Mid Strength Prosecco and Australia’s favourite Prosecco, Brown Brothers Prosecco NV,” she said.

Distributor: Brown Family Wine Group

Tequila Don Julio brings Rosado to Australia

For a limited time, Australians will have access to Tequila Don Julio Rosado, which joins the brand’s other luxury Tequilas, Don Julio 1942 and Ultima Reserva, as part of a growing superpremium portfolio.

Tequila Don Julio Rosado is a Reposado Tequila which achieves its pink hue from aging in ruby port casks, sourced from the Douro wine region of Portugal. Tasting notes describe flavours of red berries, dried plum, caramel, and cocoa.

Tequila Don Julio Australia Senior Brand Manager, Iven Breneger, said that Don Julio Rosado is well-suited to a variety of occasions.

“A light and deliciously smooth tequila, Rosado is the ideal beverage to enjoy during the day as the temperatures begin to increase. While most people enjoy luxury tequila in the evening, Tequila Don Julio Rosado is an invitation to break the mould and call up your friends to enjoy an unforgettable daytime celebration with a Rosado cocktail in hand,” he said.

Distributor: Diageo

Agnew Wines joins Mezzanine distribution portfolio

Hunter Valley family-owned winery Agnew Wines has announced a new partnership with Mezzanine, part of Joval Wines, for the national distribution of its Audrey Wilkinson and Pooles Rock brands.

The Agnew Wines and Mezzaine partnership commenced earlier this month, owing to Mezzanine’s expertise in the fine wine market. Mezzanine National Brand Manager Cassandra Eyres said she was looking forward to taking the brands national.

“Agnew Wines produces some of the finest wines in the Hunter Valley, with a focus on regional expression, elegance and balance. We are excited to introduce these wines to our customers and to showcase the diversity and quality of the Hunter Valley region,” she stated.

Joval Wines CEO Gary Crawford added: “Both Audrey Wilkinson and Pooles Rock have incredible brand awareness, holding an iconic position in the Hunter Valley with over 150 years of winemaking excellence.

“We understand the brands and their ambition for the next important phase. Agnew being a long-standing family business with strong values is also very important to us.”

Distributor: Mezzanine

Seppeltsfield Rd Distillers puts fizzy twist on classic Gin Sour

Seppeltsfield Rd Distillers has entered the evergrowing RTD market with the release of its new Barossa Shiraz Gin Soda, transforming its Barossa Shiraz Gin into a ready-to-drink cocktail crafted for the summer months.

Described as a ‘fizzy twist on a classic Gin Sour’, the Barossa Shiraz Gin Soda is sweet, sour and spritzy with bright berry flavours, marking the distillery’s first step in portfolio diversification.

Seppeltsfield Rd Distillers Managing Director Jon Durdin says the distillery has been working on the product for a while, investing a lot of time into recipe development.

“For us it was all about the quality of the product. It was important the Shiraz Gin remained the hero and that the end product stayed true to our brand’s reputation for crafting bright, beautifully balanced gins.

“It’s refreshing, bright and damn right tasty and gives people another way to enjoy our iconic Barossa Shiraz Gin.”

Adapting to the changing nature of consumers drinking habits and preferences, Seppeltsfield Rd Distillers expects to release further new product lines later in the year.

Distributor: Seppeltsfield Rd Distillers

The rising threat of illicit alcohol

Illicit alcohol production is a multifaceted issue posing significant challenges to public health, safety, and the legitimate alcohol industry. It has become particularly pronounced in recent times occurring against a backdrop of high taxation, regulatory barriers, and market demand for cheaper alternatives.

Illicit alcohol production encompasses various activities including the illegal manufacture, distribution, and sale of alcohol, typically circumventing regulatory frameworks and evading taxes and quality controls. Concern is also growing that illicit alcohol is shifting to the same practices witnessed in tobacco over the past five to 10 years, namely, the advent of organised crime and growing violence.

While it’s difficult to quantify, the scale of the problem is significant with recent media articles and data from the ATO suggesting it’s a significant issue with forgone revenue in FY22 of $745 million. It’s important to note that the issue is occurring not only among packaged liquor retailers, but also in on-premise venues such as pubs, clubs and nightclubs. The problem is also widespread across the country, despite the problem

Illicit alcohol production, distribution and sale impacts industry, government and consumers, writes Michael Waters, CEO, Retail Drinks Australia.

appearing to be particularly prevalent in Victoria.

These illegal products can pose significant health risks for consumers who may be unaware that they are drinking an inferior or tainted product. At worst, the consumption may result in severe sickness or even death. Between 2000 and 2020, there were 55 reports of mass deaths worldwide from methanol poisoning associated with illicit alcohol production, distribution and sale. Earlier this year in Victoria, state police uncovered a $1 billion underground operation involving substances such as paint stripper and brake fluid being mixed with various spirit products.

For liquor retailers, key signs to be aware of when purchasing alcohol products are:

• Is it being supplied at a commercially unrealistic price given the excise duty that should apply?

• Does the supplier, manufacturer or importer hold an ATO issued manufacturer or storage licence?

• Is the product labelled correctly, including, but not limited to, country of origin, supplier details, lot identification, barcode, tampered lot codes?

• Is bonus stock offered (or received), in substantial amounts and/or on a regular basis, reducing the overall unit price?

• Does the amount of product specified on the invoice differ to what was delivered?

• Are there missing, vague or incorrect product descriptions on invoices?

• Has the supplier requested to hold or temporarily store product without purchase? In responding to this challenge, Retail Drinks has recently met with various Minister’s offices, regulators and police agencies to raise awareness of the issue and will continue to work in collaboration with the ATO.

As part of our educative role, we have proactively emphasised to members the importance of ensuring that all alcohol products sold through retail channels are done so legitimately and that all applicable excise duties are paid. In doing so, we have sought to amplify the ATO’s messaging around illicit alcohol sales through our communications channels and how retailers should respond if they ever encounter this issue.

Retail Drinks and our members are strongly committed to ensuring that the sale of illicit alcohol products is eliminated from industry. ■

2024

WHEN

Friday 4th October 2024

Tasting 11.30am

Lunch 12.30pm

WHERE

Ridley Centre, Adelaide Showground TICKETS

$199 (WCA Member)

$229 (Non-Member)

Full table $1950 (table of 10)

Do retail wine sales trends align with 2024 vintage results?

Sandy Hathaway, Senior Analyst at Wine Australia, analyses the share of red and white varieties in the 2024 vintage, and how these trends are reflected in retail.

The 2024 Australian wine vintage was most distinctive for the increase in share of white varieties, while red varieties were well down on their long-term average crush. This analysis looks at whether the trends in retail reflect the results of the national vintage. Part one looks at reds, while part two, to appear in the October issue of National Liquor News, looks at whites.

Red varieties and the Australian crush

The crush of red grapes has declined by 27 per cent in the past two years, driven mainly by Shiraz, which was down by 31 per cent nationally in 2024 compared with 2022 (the equivalent of around 10.5 million nine litre cases). Looking at the major red varieties, the ones in growth over the two years were Pinot Noir, Grenache, Mataro (Mourvèdre), Sangiovese and Montepulciano, all of which showed increases in crush size despite the overall decline in the red crush and despite both Shiraz and Cabernet Sauvignon declining by over 30 per cent each across the two years (see Figure One).

On the domestic market, recent retail sales trends are broadly consistent with the crush data in terms of the best-performing varieties.

The only red varieties showing volume growth over the past 12 months are Grenache (up three per cent), Pinot Noir (up one per cent) and Sangiovese (up four per cent) – mirroring the growth in varieties crushed shown in Figure One.

The exception was Mataro/Mourvèdre (down 46 per cent in the retail figures but showing growth in the crush figures) while Montepulciano is not separately identified in the retail sales data. Shiraz was down three per cent, Cabernet Sauvignon (including blends) down five per cent and Merlot down seven per cent (Figure Two).

Rosé has been classified as a red variety in the sales figures but can’t be directly related to a particular variety in the crush data. This category grew by six per cent, consistent with a growing demand for lighter styles of wine.

New law gives boost to New Zealand cellar doors

Amendment to New Zealand Winery Cellar Door Tasting Bill shows strong support for wine tourism, writes Catherine Wansink, New Zealand Winegrowers.

In August, New Zealand Winegrowers welcomed the passing of the Sale and Supply of Alcohol (Winery Cellar Door Tasting) Amendment Bill following its third reading.

“These changes will make a difference,” says Philip Gregan, Chief Executive Officer of New Zealand Winegrowers. “The Bill brings legislation on winery cellar doors into the 21st Century. It recognises the contribution made by winery cellar doors to the tourism offering in New Zealand’s wine regions and enables wineries to charge for providing their tourism experience.”

Gregan said: “It is positive that the legislation will be in force ahead of the busy summer season, which was one of our requests to the Select Committee when hearing submissions on the Bill. We thank them for the timely consideration of the Private Members Bill.”

The changes allow winery cellar doors with an off license to charge for providing samples of wine, which were previously only able to be given away for free, making it difficult for wineries to cover the costs of providing these experiences.

“During the submission process the Select Committee heard directly from our members that this change will help them to cover their costs and encourage other members to open new winery cellar doors that would otherwise have not been an economic proposition. We expect this change will create new jobs and new tourism experiences to encourage visitor growth,” says Gregan.

Winery cellar doors will continue to observe host responsibility practices, including a maximum sample size of 35ml, meeting the new requirements to have snack food available for purchase and for water to be freely available.

“The robust consideration by the Select Committee and Parliament means these changes will have a positive and lasting impact on New Zealand’s regional wine tourism experiences. We welcome all visitors to one of the 250 plus winery cellar doors and wine tourism experiences throughout New Zealand.”

Intel and Insights Specialist at New Zealand Winegrowers, Richard Lee explains the importance of wine tourism and the cellar door experience for Kiwi wineries.

Based on pre-Covid surveys, 25 per cent of inbound tourists visited New Zealand wineries for tastings. Adelaide University research revealed that 54 per cent of cellar door visitors purchased an average nine bottles of wine, 50 per cent indicated they would purchase in the future, 16 per cent who had never purchased a cellar door brand previously began to buy it after their visit, and 33 per cent went on to repeat purchase from retail stores.

Pre-Covid surveys also revealed that New Zealand cellar door visitors highly rated their experience, with an average satisfaction score in excess of nine out of 10. In other words, these consumers are brand advocates, highly likely to make positive recommendations to their social networks.

And indeed, they do. The Adelaide University research showed that more than 80 per cent of consumers who visited a cellar door went on to recommend to friends, family or colleagues within three months, making on average three positive referrals.

Therefore, the opportunity for wine tourism is to target drinkers of New Zealand wine as Active Considerers and convert them to Actual Travellers. When cellar doors continue to provide a wonderful experience at the homes of New Zealand wine brands, they can reconnect with these brand fans, then reactivate them after they have returned home. This will create even more converts to New Zealand wine, and in turn more Active Considerers for travel to New Zealand. It’s not just a return trip, it’s a continuous round trip. If done well, this can cost effectively build a New Zealand Wine Brand Army, because a fabulous experience means brand fans love to spread the word, for free. ■

Marketing: That all-encompassing term

“When you start considering both current and potential customers, and what niches they might be part of, it totally alters our marketing and promotional thinking.”

Peter Hall Industry Consultant

It came to my attention, admittedly a bit late, but, you don’t know what you don’t know. This could relate to many topics in the pantheon of management skills required, however in this case, I’m talking about marketing.

I’d been in business many years and, like many of you, considered marketing to be mainly banner group activities, getting the gondola end displays done and making sure the right posters were out the front. I was right in one aspect as they’re all part of the marketing process but, as I found out over time, they’re only a few of the many aspects to consider when we’re wearing our marketing ‘hat’.

I was introduced by an early mentor to the concept of niche marketing; the idea of segmenting your current and potential market into groups or niches. When you start considering both current and potential customers, and what niches they might be part of, it totally alters our marketing and promotional thinking – one promo doesn’t encapsulate everyone.

Now, going back one step, it’s worth looking at a definition of marketing, if only to tick off the areas where we’re already strong. The broadest definition states that marketing is everything we do in moving goods from supplier to consumer – simple, yet all encompassing.

Not only does marketing involve those daily activities mentioned earlier but also product ranging, pricing, display, staffing, customer interface, POS data collection and analysis, market research and profitability. Now, that’s a day’s work and we’ll do the same again tomorrow.

Once we’ve established the breadth of marketing activities, it’s worthwhile looking again at market

segmentation, the concept of niche marketing. In reality, you already do this every day without putting a fancy ‘management’ term on it.

Let’s develop our wine category for example – who is your current market by age, spend, geographical spread and socio-economic group? Is that the group we believe will grow the category? How can I get a promotional message to more of that group? How will I know if I’ve succeeded or not? Sales? GP%? Customer feedback?

Notice the number of questions; get a marketing guru involved and they’ll ask you more questions than provide answers. Why? Because you know your business best.

In assisting business with business plans, I find simple is always best. Four key strategies for improving sales:

1. Increase the size of your Prime Market Area (PMA). Pulling customers in from further afield requires you to have a point of difference. Don’t have that unique range, promotion, location, car-parking, hours, layout or staff? You won’t drag people away from their current favourite.

2. Increase your market share from within your PMA; be better than your local competition (and I don’t mean just on price).

3. Increase your number of niche markets; get the tradies, premium spirit buyers, local businesses, students, BYO restaurant wine buyers. You can break up your potential market anyway you like.

4. Increase the size of each niche; we’re getting the premium spirit buyers as we’ve got a great range but let’s promote better and get more of them. Food for thought. ■

Industry consultant Peter Hall explores the concept of niche marketing and strategies for successfully adopting it in-store.

DrinkWise supports sports fans to minimise alcohol-related harm

DrinkWise CEO Simon Strahan shares an update on the success of the ‘Always respect, always DrinkWise’ campaign.

At a time when statics show improvements in drinking behaviours, it is important that we keep focusing messages and programs on those that may be drinking at risky levels or at risk of alcohol-related harm.

This is why DrinkWise, through the ‘Always respect, always DrinkWise’ campaign, teamed up with the New South Wales Government’s Minster for Women, Jodie Harrison, New South Wales Police Force Assistant Commissioner Brett McFadden, the National Rugby League (NRL), 1800RESPECT, Men’s Referral Service and 13YARN prior to the NRL State of Origin series. It provided a timely and important reminder to fans about the importance of moderating their alcohol consumption and always being respectful towards others – a wholeof-community approach to driving meaningful behavioural change in the community.

The launch took place ahead of game one at Accor Stadium and received significant media coverage across national television news, radio, digital and social media platforms, in addition to featuring across stakeholder and DrinkWise digital channels.

Geotargeted social media messages featuring NSW and QLD NRL and NRLW players James Tedesco, Lindsay Collins, Tamika Upton and Kezie Apps

also emphasised the importance of asking for help if people are having trouble managing their alcohol consumption, or if their behaviour or choices are impacting those around them. DrinkWise promoted the partnership with support services as a strong callto-action for anyone who needed help or support managing their behaviour or alcohol consumption to reach out.

Endeavour Group, Coles Liquor, Retail Drinks Australia members, Flemington Liquor Accord and Accor Stadium helped promote the ‘Always respect, always DrinkWise’ message by displaying materials in their venues and stores throughout the State of Origin series.

With the upcoming AFL, NRL and NRLW Finals series kicking off in September, DrinkWise will further promote this important initiative to remind sports fans about the importance of moderation, respect and seeking support if needed.

To find out how to support the ‘Always respect, always DrinkWise’ campaign initiative, get in touch via info@drinkwise.org.au, or find out more about the work DrinkWise is doing to create a safer and healthier drinking culture in Australia by visiting www.drinkwise.org.au. ■

“With the upcoming AFL, NRL and NRLW Finals series kicking off in September, DrinkWise will further promote this important initiative to remind sports fans about the importance of moderation, respect and seeking support if needed.”

Simon Strahan Chief Executive Officer

DrinkWise

NSW NRLW player Kezie Apps, NSW NRL player James Tedesco, QLD NRL player Lindsay Collins, QLD NRLW player Tamika Upton.

Tenant’s due diligence for retail leases: A comprehensive guide

Marianna Idas, Principal, eLease Lawyers, provides a comprehensive overview of how tenants can secure a lease that supports their business objectives and minimises risks.

Entering into a retail lease is a significant commitment for any business. Conducting thorough due diligence is essential to ensure that the lease terms align with the tenant’s business objectives and financial capabilities.

Understanding the lease agreement

The lease agreement is the cornerstone of the tenant-landlord relationship. It is crucial for tenants to obtain legal advice on this lease. Key areas to focus on include:

Rent and additional costs: Clarify the base rent, frequency of payments, and any additional costs such as maintenance fees, property taxes, and insurance. Understand how rent will be adjusted over the lease term.

Lease term and renewal options: Examine the duration of the lease and options for renewal. Ensure that renewal terms are clearly defined and consider how these terms align with the long-term business plan.

Premises description and use: Ensure that the lease accurately describes the premises, including the square footage and any exclusive use areas. Verify that the permitted use clause allows the intended business operations and check for any restrictions.

Fit-out and alterations: Understand the responsibilities for initial fit-out and any subsequent alterations. Confirm who bears the cost and the process for obtaining landlord approval for changes to the premises.

Financial due diligence

Tenants should assess the overall cost of occupying the space and its impact on the business’s financial health. Key

considerations include:

Total occupancy costs: Including base rent, additional expenses, and any variable costs such as percentage rent.

Security deposit and guarantees: Understand the conditions under which these may be retained or refunded.

Break clauses and exit strategies: Review any break clauses that allow for early termination of the lease. Assess the financial implications and conditions associated with exercising these options.

Legal and regulatory compliance

Tenants should:

Consult legal counsel: Engage a lawyer specialising in commercial leasing to review the lease who will identify potential risks and negotiate favourable terms.

Verify zoning and permits: Confirm that the premises are appropriately zoned for the intended use and that all necessary permits and licenses can be obtained.

Compliance with Retail Leases Act:

Ensure the lease complies with the relevant state’s Retail Leases Act, which offers protections and imposes obligations on both parties.

Market and location analysis

Understanding the market and location is essential to ensure the retail space meets business needs and attracts the desired customer base. Consider the following: Demographic analysis: Analyse the demographics of the area to ensure alignment with the target customer profile.

Assess factors such as population density, age distribution, and income levels.

Competition and foot traffic: Evaluate the level of competition and the potential for foot traffic. A location with high visibility and accessibility can significantly impact business success.

Future developments: Investigate any planned developments or changes in the area that could affect the business. Future infrastructure projects, zoning changes, or new retail complexes can impact foot traffic and competition.

Operational due diligence

Key points to examine include:

Physical condition of the premises: Inspect the premises to identify any existing issues or necessary repairs. Ensure that the lease specifies the party responsible for addressing these concerns.

Landlord’s obligations: Clarify the landlord’s responsibilities regarding maintenance, repairs, and common area upkeep.

Access and parking: Consider the impact of these factors on customer convenience and satisfaction.

Due diligence is a critical process for retail tenants entering into a lease agreement. By thoroughly understanding the above, tenants can secure a lease that supports their business objectives and minimises risks. Engaging professional advisors and adopting a proactive approach to negotiation can further enhance the outcome, providing a solid foundation for business success. ■

2024 Independent Beer Awards wrap up

Now 10 years in, Independent Brewers Association (IBA) CEO Kylie Lethbridge says the quality of the Independent Beer Awards just keeps getting better.

The 2024 Independent Beer Awards (Indies Awards) were no small feat, with 1028 beers going head-to-head by nearly 50 top tier judges over three days.

In the end, it was South Australia’s Uraidla Brewing Co.’s Vampiric Throne Red IPA that stole the show, first nabbing the title of Champion Amber-Dark Ale and then going on to claim the ultimate prize of Champion Independent Beer.

Max Bowering, the 24-year-old Head Brewer at Uraidla Brewing, has only been in his role for two months, but he’s already making waves. His win represents the future of independent brewing in Australia – young, passionate, and ready to take the industry to new heights.

The presentation ceremony was held at the conclusion of the West Australian Brewers Association conference and trade show with 300 brewers, industry suppliers, and supporters gathered to celebrate 10 years of innovation, growth, and brewing excellence.

The night was full of firsts making it one to remember:

• A Red IPA took the Champion Independent Beer award

• A Western Australia brewery took home the Champion Small Independent Brewery title, proving that big things come in small packages

• A Northern Territory brewery didn’t just win its first gold medal

– it won two

• Boundary Island Brewery, Innate Brewers, Uraidla Brewing Co., Aethon Brewing and Indian Ocean Brewing all walked away with their first Indies Awards trophies.

• Hobart Brewing Co. and Seven Mile Brewing celebrated their first Champion State Brewer Award

• And for the first time ever, the Indies Awards were hosted in Western Australia.

This year, an incredible 87 per cent of all beers entered received a medal – the highest ever, and a two per cent increase over 2023.

And it wasn’t just about the beer, Matt Kirkegaard from Brews News was honoured with the Lifetime Achievement Award for his nearly 15 years of dedication and passion in covering the industry.

The awards once again showcased the creativity, craftsmanship, and pure dedication that define Australia’s independent brewers.

The full catalogue of results and recording of the presentation ceremony can be found online: https://independentbrewers.org.au/ the-indies-awards/winners/2024-winners/ ■

Uraidla Brewing Co’s Vampiric Throne Red IPA stole the show at the Indies Awards.

Summer Beer Retailing

With the weather warming up, it’s time to start thinking about what consumers are drinking this summer. We’ve served up a list of new releases and classic favourites for the sunnier months.

Hahn Ultra Zero Carb cuts carbs, not flavour

Hahn, alongside AFL legend Lance ‘Buddy’ Franklin, is encouraging the nation to kick carbs not beer, with the release of Hahn Ultra Zero Carb, the brand’s first zero carb beer, which promises not to compromise on great taste. Boasting zero carbs and only 87 calories per bottle, Hahn Ultra Zero Carb is the first beer being introduced as part of Lion’s brand-new Ultra category, which will soon comprise a range of zero carb beers.

With two thirds of Australians feeling that they’ve become fitter and more mindful in their lifestyle over the last five to 10 years, there has been a shift to lighter and less filling alcohol options. This new beer perfectly caters to the growing sector of consumers seeking mindful choices without giving up on flavour.

Retaining the full beer taste, the Hahn Ultra Zero Carb’s profile result is a perfect balance of flavour and easy drinking crispness, with zero carbs and low bitterness.

Distributor: Lion

“This summer, Lion is reshaping the beer category by launching Ultra (zero carbohydrates) across four brands. We are offering Aussie drinkers four delicious new beers, all with zero carbohydrates. It is an exciting time for the category, and by summer we will have Hahn Ultra, XXXX Ultra, Tooheys Ultra and Byron Bay Ultra beers all on the market.”

Rachel Ellerm, Marketing Director, Lion AU

Matso’s Vodka Lemon Crush offers naturally-flavoured refreshment

Matso’s Vodka Lemon Lime Crush offers a refreshing, natural Australian twist on the growing trend of citrus flavoured RTDs. Crafted with vodka, lime and Australian lemons, it delivers a vibrant, authentic taste that meets the increasing consumer demand for genuine, natural ingredients.

Proudly 100 per cent Australian-owned, Matso’s has two iconic spiritual homes: the original brewery in Broome, WA, and new brewery and distillery in Eumundi, on Queensland’s Sunshine Coast.

The Matso’s brand resonates with a broad audience, appealing to both men and women, with a particularly strong following among women, as 66 per cent of Matso’s Ginger Beer is enjoyed by female consumers. This broad appeal makes Matso’s Vodka Lemon Lime Crush a versatile choice for anyone seeking a delicious, naturally flavoured refreshment.

Distributor: Good Drinks Australia

New convenient pack format for Pressman’s Apple Cider

Pressman’s Apple Cider is now available in a convenient new 10-pack format of 375ml cans, responding to the increasing consumer demand for portability and ease. This cider has earned its reputation for a balanced sweetness, crisp finish, and vibrant apple notes with a hint of tartness. Crafted from premium Australian apples, it delivers an expert blend of sweet and dry flavours.

As the warmer months approach, the 10-pack format arrives at the perfect time, offering a versatile option for various occasions. Whether it’s a backyard BBQ, a post-beach refreshment, or a relaxed gathering at home with friends, Pressman’s Cider was created for the modern drinkers’ occasion needs in mind.

Pressman’s Cider is the ultimate summer companion, available in 375ml 10-pack cans and 330ml six-pack bottles. Its crisp, refreshing taste is ideal for sunny days and balmy evenings, making it the go-to choice this summer.

Distributor: Australian Beer Co.

A sessionable and approachable XPL from White Bay Brewery

Not to be confused with an XPA, White Bay Brewery’s Extra Pale Lager (XPL) is an easy-drinking, crisp and clean lager. The XPL bridges the gap between the old-school and the new-world, meeting people where they’re at, rather than challenging them to be somewhere else.

Built to be incredibly sessionable without being flavourless, and a little bit hoppy without being obnoxious about it, White Bay Brewery’s XPL is a beer that you can have more than two of before your tongue tries to escape your mouth, but won’t bore you to tears either.

White Bay Brewery is committed to making affordable beer at a time where money is tight for the average punter, without compromising on its commitment to quality-first brewing.

Distributor: Paramount or Direct

“Anything that could fit into the category of humidity repellent. For us that means crispy pilsners and lagers, hazy pale ales and fruited sours. We’re releasing a new limited-release beer every 10 days on average so watch this space for some of these styles coming out of White Bay Brewery.”

Jackson Davey, Senior Sales Manager, White Bay Brewery

Coopers provides for lager lovers with Coopers Australian Lager

Refreshing from first drop to last, Coopers Australian Lager is an authentic Australian lager that pairs well with a barbecue on a sunny day. With a bright golden hue originating from Coopers’ own lager malt, the lager features stone fruit and citrus aromas, with a dash of late hopping adding subtle tropical notes.

Released in August 2023, Coopers Australian Lager quickly struck a chord with drinkers across Australia and the beer now takes its rightful place in the permanent portfolio of Australia’s largest independent family-owned brewery. With the lager style representing 85 per cent of beer volume sold in Australia, Coopers has delivered a new premium, great-tasting lager to meet drinker demand across the country this summer and beyond.

Distributor: Paramount, ALM, ILG

“What we’re seeing as being popular this summer is an easy drinking blend of styles that come together in a really refreshing way.”

David Neitz, Co-founder founder, Brewmanity

Great Northern gives Queenslanders a premium option with Long Run

The Great Northern Brewing Co has launched a premium beer exclusively into the Queensland market for drinkers looking to upgrade their celebrations.

Long Run uses premium ingredients presented in a striking burgundy and gold bottle that is now available at select Queensland bottle shops. It is designed for discerning beer drinkers who would rather crack a coldie than pop a cork when celebrating life’s major milestones.

The 4.5 per cent ABV lager offers a rich, clean and crisp taste brewed with 100 per cent Australian barley, with a subtle tropical hop and citrus aroma that carries lightly onto the palate. It ends with a subtle bitterness and a slight malt sweetness, to give that signature clean crisp finish that has become a defining characteristic of Great Northern beer.

Distributor: CUB

“I think it’s going to be the summer of affordability, if I’m perfectly honest. Coming out of a tough 12 to 24 months for beer and consumers alike, it will be about which breweries can offer the best value for money. I do think that low alcohol will continue to gain in popularity coming into summer as people get together for gatherings and punters want to moderate through the period.”

Brodie French, Head Brewer, Hawkes Brewing

Hawke’s Half XPA is big on flavour but light on alcohol

Brewmanity’s Limontarta marries limoncello with beer

Taking you to a sunny beach in Capri from the streets of South Melbourne, Brewmanity’s Limontarta is a kettle brewed sour beer infused with fresh lemon for a unique and refreshing beer perfect for lazy summer days.

The base of pale malt, wheat, and rolled oats provides a balanced platform for the souring process to begin. A light, citrusy hop is added to the boil, which is then highlighted by the lemon infusion. Steeping in vodka for the base, the lemon zest is then added to the finished brew, evoking its namesake, limoncello.

With an ABV of 4.5 per cent, tasting notes for Limontarta describe a cereal body with a sour finish, and a pleasant, palate cleansing citrus.

Distributor: Direct or Pail & Cooper

At 1.75 per cent ABV, Hawke’s Half XPA, is a deceptively full-flavoured, multi-award winning, low-alc pale ale that’s only half a standard drink. It’s all about delivering big on flavour, while keeping things easy and breezy, not boozy. Perfect for when you’re up for a beer but only half up for a drink.

Pouring pale and golden with a slight haze, generous additions of Citra and El Dorado hops bring forth aromatic bursts of mango and pineapple. An easy-drinking XPA, complemented by subtle malt sweetness and low bitterness, Hawke’s Half XPA is drop in alcohol without a drop in flavour.

Distributor: ALM, ILG, Paramount, Capital Liquor & Bev

“During this summer, we anticipate continued growth in easy-drinking lagers. Their typically lower bitterness and alcohol content make them appealing to a broad audience and suitable for a variety of consumption occasions, from casual get-togethers to outdoor events.” Conor Marshall, Marketing Manager, CBCo Brewing

CBCo Goldy Lager is 20 years in the making

Released in celebration of CBCo Brewing’s 20th anniversary, Goldy Lager is a crisp, refreshingly easy-drinking Australian lager. Brewed longer for a smooth taste and a clean finish, low bitterness adds to the effortlessly easy drinking character of this crowd-pleasing lager. Goldy Lager is perfect for lager lovers who want something a little bit more refined, and anyone looking to unwind and enjoy a great beer.

More than just a beer, Goldy Lager is a celebration and culmination of 20 years of brewing expertise. With every sip of Goldy, you are experiencing over two decades of hard work, dedication, passion and innovation. Distributor: Paramount, ALM, Direct

“In the cider market, traditional apple ciders will remain a popular choice this summer, especially for those who appreciate classic flavours. Additionally, there’s a growing demand for locally produced ciders, which offer consumers the added value of supporting Australian growers and producers. This focus on local craftsmanship, coupled with cider’s competitive pricing, makes it an increasingly attractive option for consumers looking for both quality and affordability in their summer drink.”

Alana Cauchi, Brand Manager, Australian Beer Co.

XXXX commits to innovation with XXXX Ultra Zero Carb

XXXX has unveiled an exciting innovation in the zero-carb space, with the launch of XXXX Ultra Zero Carb. This new product offers beer drinkers a guilt-free option with zero carbs, breaking through the traditional barriers to beer enjoyment.

A refreshing and easy-drinking Australian lager, the new release is brewed with Rho hop out of the historic Castlemaine brewery. With its low bitterness profile, XXXX Ultra Zero Carb is set to attract a new generation of lighter beer drinkers, leveraging the trust and heritage of the iconic Queensland brand.

Reflecting the growing consumer trend towards better-for-you products, XXXX Ultra Zero Carb underscores the brewery’s commitment to providing high-quality, innovative beer options for the nation.

Distributor: Lion

NEW 10 PACK

Retail’s greenopportunity

Organic alcoholic beverages are no longer a niche, but their expansion into mainstream liquor stores relies on a better understanding of the growing market segment writes Molly Nicholas.

Aligning with health and environmental values, Australian consumers are increasingly gravitating towards cleaner, more sustainable choices across various industries, and liquor is no exception.

While health-conscious consumers are increasingly drawn to brands with fewer calories and lower alcohol content, they are also seeking out organic credentials.

Growth is boosted by a growing awareness of the benefits relating to consumption of organic products, and for liquor retailers, this shift presents an opportunity to capture a growing market segment.

The clean choice

Topher Boehm, Co-Founder of Wildflower Brewing and Blending, which brews its beers with regenerative organic grains, says demand for organic beer has evolved at a gradual pace, with consumers finding nourishment in natural ingredients.

Explaining why consumers choose organic beer over conventional options, he said: “I would suggest that at least in beer, it’s a product known to have been made without ingredients that may carry trace residue of pesticides in them.”

Raw materials grown without synthetic nitrogenbased fertiliser have a far lower carbon footprint, making them safer to consume and easier on the earth. While it is true that beer drinkers are prioritising organic beverages for their perceived health benefits, these behaviours are not restricted to beer.

De Bortoli Wines launched its Organic range in 2022, and while it represents a smaller segment of overall production, the range has experienced steady growth.

A spokesperson for De Bortoli Wines said: “Wines made from organically grown grapes offer more intense and evocative flavours, resonating well with consumers seeking environmentally friendly and health-conscious options.”

The Atmata wine range from Casella Family Brands is 100 per cent Australian Certified Organic from vine to bottle, and a portfolio that continues to grow, with the addition of a sparkling and Chardonnay last year.

Dora Cameron, Atmata Brand Manager, says: “According to IWSR, global sales of organic wine have grown from 29 million cases in 2012 to 71 million cases in 2022.

“Underpinned by consumer health and wellness trends and a rising awareness and interest in

sustainable and ethically sourced products – organic wines are no longer a niche choice but a growing consideration for everyday Australians.”

Sip sustainably

While consumers may be interested in reducing their exposure to synthetic chemicals and genetically modified organisms (GMOs), organic drinks are also a primary choice for those concerned about environmental sustainability.

Yalumba’s Organic collection, which first launched in 2005, relaunched as Yalumba GEN in 2022, and according to Louisa Rose, Head of Sustainability and Brand Ambassador, the positive impact of organic practices on biodiversity resonates with eco-conscious consumers.

“[Our sustainable winemaking program] creates a

cultivated but naturally balanced vineyard ecosystem that makes efficient use of the natural feature of the land, stems environmental decline, regenerates resources and fosters biodiversity. This approach allows us to pursue a minimal intervention approach to winemaking – in the vineyards and in the winery.”

Organic beverage production might represent a commitment to preserving the natural environment, but it isn’t without its challenges.

Kirra Daley, Co-founder of Beachtree Distilling Co, says: “While organic farming is better for the environment, it can result in lower yields and inconsistent ingredient quality, which makes maintaining a consistent flavour profile difficult.

“Adding to the complexity is the rigorous process of organic certification, which is time-consuming, costly, and requires meticulous documentation.”

“Wines made from organically grown grapes offer more intense and evocative flavours, resonating well with consumers seeking environmentally friendly and health-conscious options.”

A spokesperson for De Bortoli Wines

Consumer characteristics

Within the organic drinks segment, environmental and health priorities are clearly fuelling demand, but according to Redin, the demographic characteristics of these consumers are also quite distinct.

“Organic products are often more expensive, so consumers who purchase organic drinks are frequently in higher income brackets and have higher levels of education.”

While these consumers are generally better informed about organic products, and more willing to invest, he says Millennials and Gen Z are also likely to seek out brands with better health credentials and ethical practices.

“Wines made from organically grown grapes offer more intense and evocative flavours, resonating well with consumers seeking environmentally friendly and health-conscious options.”

David

David Lowe, Winemaker at Mudgee’s only organic and biodynamic winery, Lowe Wines, strikes a similar tone, reflecting on a journey that has required a lot of trial and error.

“The way I see it is that organics is about what you can’t do; for example, you need to eradicate the use of artificial chemical fertilisers, pesticides, fungicides and herbicides. This doesn’t leave you with much, and our wines were suffering for it,” he explains.

For Lowe, the introduction of biodynamics represents a real turning point. Using biodynamic preparations influences the microbial activity of the soil – therefore mineralising and feeding the vines, while the lunar calendar guides practices.

“Biodynamics is about what you can do. I’ve been using biodynamic principles since 2011, and it’s become an essential element of my winemaking,” he explained.

“We now have an incredible biodynamics specialist on-site full-time. Our winery is 100 per cent organic and biodynamic, and the vines and wines have never looked better.”

Breaking down barriers

Despite the growing interest in organic beverages, suppliers are still concerned about category misconceptions and a general lack of education about what organic truly means.

For many, the first hurdle is the dated belief that organic drinks lack the quality and flavour of non-organic alternatives, and this is where retailers play a crucial role.

“Hosting tastings and events that allow consumers to experience the improved quality and flavours of modern organic wines can dispel outdated perceptions and boost sales,” a spokesperson for De Bortoli told National Liquor News.

Lowe, Lowe Wines

With demand forecast to keep growing, Matt Redin, Marketing Manager at Angove, which produces Blind Tiger Organic Gin, highlights the importance of consumer awareness.

“Retailers should communicate the health and environmental benefits of organic drinks. Use labelling, signage, and marketing materials to emphasise the absence of synthetic chemicals, GMOs, and the sustainability of the production practices.

“Organic alcohol brands will continue to emphasise their commitment to ethical and sustainable practices, leveraging storytelling to connect with consumers and build brand loyalty.”

The same is true for Lowe, who sees lack of education as a barrier to entry, especially when organic products are typically more expensive than their non-organic counterparts.

“Despite the uptick in interest, a key theme I’m seeing amongst consumers is confusion over what organic means. As organic wine tends to be more expensive, consumers always want to have a justification of the price point and know why they should choose it,” he stated.

Retailers are well positioned to support the growth of organic drinks, utilising point-of-sale materials and highlighting certifications like the Australian Certified Organic Standard.

While the approach looks different for each retailer, creating a dedicated organic section makes it easy for customers to identify these products, paired with effective merchandising strategies to inform shoppers about the benefits of organic wines. ■

Are consumers being misled?

Nil Desperandum, which scooped Best Rum at the 2024 Australian Distilled Spirits Awards for The Double Ton, uses production processes in accordance with Australia Certified Organic’s standards, assessed by an independent auditor and approved organic.

But according to Nil Desperandum Co-Founder Matt Hobson, being the only OECD country with no domestic standard for organic products means Australian products can be labelled organic with little to no verification.

“This means claims of organic mean very little in the domestic market as there are many pretenders claiming something unsubstantiated that is misleading and in many cases is deliberately so.

“This needs to change and the Federal Government is encouraged to heed the ongoing calls of industry to ensure consumers are able to make informed decisions,” he stated.

“Underpinned by consumer health and wellness trends and a rising awareness and interest in sustainable and ethically sourced products –organic wines are no longer a niche choice but a growing consideration for everyday Australians.”

Dora Cameron, Atmata

TRADE BUYER’S GUIDE

LOCAL AND INTERNATIONAL GINS TASTED!

Juniper fields forever

Following the category’s boom in recent years, the market for gin has matured and consolidated. Caoimhe Hanrahan-Lawrence looks into what today’s gin consumers are seeking out.

The gin category has expanded massively over recent years, growing in consumers, producers, and styles. While the gin boom may have passed and the category is no longer experiencing exponential growth, it has matured significantly.

According to Chris Pratt, Director and Distiller, Kilderkin Distillery, consumers are more aware of their preferences, and are seeking out specific styles, distilleries, and flavour profiles.

“There has been a rapid increase in the number of distilleries both in Australia and many other countries around the world, including the UK and Spain, producing artisan gins. At the same time, an increasing number of consumers have become more interested in artisan gins and more discerning in their choices, with many focusing on Australian-produced gins, especially those with Australian botanicals,” he said.

In addition, newer distilleries have expanded their skills and capabilities in recent years, said Daniel Wilkins, Distiller and Sales & Marketing Manager, Loaded Barrel.

“We’ve noticed over time; expertise has grown and therefore there is more upscaling in production capabilities. Many distilleries

are more experienced after having their first releases in the market and have been able to refine and improve their products,” he said.

Today’s Australian gin consumer has a better understanding of the category than years previous and is looking for highquality products that deliver on flavour, have a sense of place, and are suited to the way they like to drink gin.

Beautiful botanicals

Gin offers diverse flavours across its different styles, from juniper-forward London dry styles to sloe-inspired fruit gins. Cameron Mackenzie, Head Distiller, Four Pillars, explained that this diversity encourages consumers to explore the category, rather than stick with a single product.

“Today, there is a lot more gin on the market, specifically craft gin. Aussies are looking for quality craft spirits and, in turn, are more interested in exploring different gin styles, particularly flavoured gin and locally produced gins with unique botanical profiles. There is still so much room to move with new flavour profiles and combinations,” he said.

The unique flavours of Australian botanicals are a major drawcard for curious consumers, and according to Corinna

Kovner, Creative Director, Ester Spirits, gin is uniquely able to hero them.

“Australia has over 18,000 unique native botanicals and being one of the oldest continental landmasses on Earth, our native plants have evolved, adapted and flourished on one the hottest, driest and most severe climate regimes,” she said.

“It is the rugged resilience of these botanicals, which are drought resistant and fire resistant, that make our ingredients incredibly pungent. They would tend to overpower some drinks, but the punchy flavour of juniper holds up so well that you have a match made in heaven.”

Contemporary pours

In line with this search for flavour and variety, Australian consumers are often drawn to contemporary or new world gins, which draw on other botanicals alongside the traditional juniper.

Sarah Camerlengo, 23rd Street Distillery Brand Manager, attributes this shift to a search for variety.

“We are seeing a shift in consumer palates where unique flavour profiles featuring Australian botanicals and fruits are becoming more and more popular.

On the shelf

Ester’s Kovner has seen a welcome increase in the presence of craft and Australian gin in liquor retail.

“More bottle shops are really getting behind Australian producers and working hard to make inroads. I’d love to see more stores with a larger Australian selection, which is a big trend right now,” she said.

In addition, Kilderkin Distillery’s Pratt said that supporting gin in the off-premise is a twoway street.

“It is important that producers and retail staff work together to ensure that the retail staff know about the gins and can speak confidently about them to consumers,” he said.

“Where possible this should involve visits by retail staff to the distillery. We have found having staff at the distillery and educating them about our gin one of the most effective strategies to increase sales.”

People like variety, new and exciting flavours, other than just traditional London dry style gins,” she said.

Some distilleries, such as Pratt’s Kilderkin Distillery, are exploring diverse styles, such as the Old Tom, which predates the London dry style and has its origins in English gin prohibition.

“Old Tom gin offers the consumer an alternative to a dry gin with its slight sweetness and comes with a sense of history and intrigue that consumers are drawn to,” he said.

However, Kovner still sees consumers opting for traditional flavour profiles in their gins.

“Ten years ago, there was an insatiable thirst for contemporary gins, and sweeter, coloured and flavoured gins. We are now seeing a move back to the classic dry styles, which we think reflects the more mature palettes of seasoned gin drinkers.”

Sharing the story

Almost as important as flavour, the modern gin consumer is looking for a sense of place in their products and wants to be able to tie their drink into the broader story of a brand or region.

Trevor Hannam, Head of Sales, Archie Rose Distilling Co., said that native botanicals solidify the identity and origin of a gin.

“Australian consumers have shown a growing preference for locally produced, artisanal products, highlighting locally grown and native botanicals to provide a distinct taste of place that resonates deeply with the local market,” he said.

Matt Grainger, Director and Co-founder, Gindu, agreed, saying that he turned to his local surrounds when deciding what botanicals to hero in his products.

“For example, when creating our Coastal Gin, we looked to botanicals found on or near the coastline. Botanicals such as coastal saltbush, rosemary and wattle seed impart a minerality and salinity that on both the aroma and palate are truly representative of the Australian coast. This is something all Australians associate with; generally, we either live on the coast, near the coast, or wish we lived on the coast,” he said.

Natalie Smith, Co-owner, Taylor & Smith, has a similarly personal connection to the flavours used in her gins.

“In each of our products, it is the combined botanicals, presentation and stories that come together to represent the place of Tasmania/lutruwita. That includes everything from the crisp, clean spirit and fresh, clear water to our choice of botanicals and the look of our bottles. In our Tasmanian Dry Gin, for example, we dive for abalones in one of the most beautiful and remote places off the coast of Tasmania. We eat the abalones, sometimes on the beach as a family, we then dry shells in the sun, crush them and add them to the spirit,” she said.

Four Pillar’s Mackenzie expects to see more distilleries taking this approach in future years.

“What I think we’ll see is more hyper-local brands focusing on botanicals that they can source from their immediate surrounds,” he said.

For Wilkins, the off-premise is a good place to tell these stories.

“We find our retail customers that support us best are the ones who like to build a relationship with the producers and learn their story. This enables retailers to share this information with the end consumers and that has a lot of power in converting a consumer,” he said.

Paired with this focus on regionality, Hannam anticipates a greater focus on sustainability as distilleries look to care for the land that provides their botanicals.

“One of the key trends we expect to emerge over the next couple of years is a greater emphasis on sustainability and provenance. At Archie Rose Distilling Co., this includes sourcing botanicals and raw materials ethically and sustainably by working closely with local farmers and suppliers and providing people with the ability to trace this via our Spirits Data tool.”

Show and tell

One of the key strengths of gin, especially in a retail environment, is the diverse and eye-catching packaging design that can be seen across the category.

According to 23rd Street Distillery’s Camerlengo, packaging is a way to provide a premium feel for consumers.

“Attractive, premium packaging that reflects the product’s quality and a strong brand image are important to modern consumers. This is a unique component to 23rd Street, as we work with different artists across Australia to create the beautiful artwork you see on every label to pay homage to all the wonderful ingredients in each of our gins,” she said.

With cocktail-forward gins, Mackenzie also values clear and expressive packaging.

“Everyday shoppers need to be able to look at your bottle and know immediately how they can use it and what makes it unique from other bottles on the shelf. A great example for us is the Olive Leaf Gin. When you see the bottle, you just know it’s going to make a brilliant Martini,” he said.

Packaging also allows consumers to connect with a brand’s story and identity. This is a particular focus for Bellarine Distillery, which shares the stories of the distillery team’s dogs through its packaging, said Business Manager Nicky Michael.

“Just as family bonds are strengthened by stories and shared experiences, our gins are imbued with the heart and stories of our beloved family dogs. The illustrations on our labels, created by Stuart McLachlan, who visited and met some of the dogs in person, beautifully capture their essence.

“These images do more than just decorate the bottle; they transport consumers to nostalgic moments, often reminding them of their own cherished pets. Even if someone can’t visit The Whiskery in person, our labels create a tangible link to the soul of our brand,” she said.

Though gin may have reached the peak of its growth, and spirits excise tax and declining consumer spend on alcohol more generally are putting pressure on the industry, an optimised gin selection can be an asset to a retail operator. Providing a variety of gin styles and ranging distilleries with engaging brand stories can keep consumers engaged and encourage spend in the category. ■

Thank you to Four Pillars Laboratory for hosting us at Eileen’s Bar for the Gin Trade Buyer’s Guide tasting.

Larrikin’s Grin Old Tom Gin

Distillery: Kilderkin Distillery

ABV: 48% Size: 700ml

Gold 96 points

Distributor: Direct, ALM and Paramount

“Vanilla, oak, sweet and sour. Perfect balance and an intriguing nose.” – Geoff Bollom

Sunshine & Sons Original Dry Gin

Distillery: Sunshine & Sons

Premium Spirits

ABV: 48% Size: 700ml

Silver 95 points

Distributor: Proof Drinks Australia

“Rounded pine oils, lemon rind, cool refreshing ‘prickle’. Lingering finish with earthy tones.” – Matt Irwin

Three Cuts Gin Distiller’s

Release Bold Exotic

Distillery: Turner Stillhouse

ABV: 42% Size: 700ml

Silver 95 points

Distributor: Turner Stillhouse

“Pine needles, lemon myrtle, timber, seaside brine. Layered cacao dust. Water smooths it. Very easy to enjoy.” – Christine Ricketts

Three Cuts Gin Founder’s

Release Citrus Rose

Distillery: Turner Stillhouse

ABV: 42% Size: 700ml

Silver 95 points

Distributor: Turner Stillhouse

“Restrained but does show lovely, perfumed liquorice. Lovely mouthfeel and layered finish. Makes me take notice.” – Christine Ricketts

Juniper Freak Gin

Distillery: Never Never Distilling Co.

ABV: 58% Size: 500ml

Silver 93 points

Distributor: Asahi Beverages

“In two words – juniper bomb! But it maintains balance and sweetness. Long and complex. Masterful. Delicious.” – Simon McGoram

Warner’s Christmas Cake Gin

Distillery: Warner’s Distillery, England

Signature Gin

Distillery: 23rd Street Distillery

ABV: 40% Size: 700ml

Silver 94 points

Distributor: Vok

“Classic juniper forward gin. Citrus and pine needles bouquet and a harmonious finish.” – Matt Irwin

Blind Tiger Organic Navy Gin

Distillery: St Agnes Distillery

ABV: 59.9% Size: 700ml

Silver 93 points

Distributor: Vintage House Wine and Spirits

“A navy strength that doesn’t come in too intense or harsh. Very approachable with good balance.”

– Lucas Bucton

Bombay Citron Pressé

Distillery: Bombay Sapphire

ABV: 37.5% Size: 700ml

Silver 93 points

Distributor: Bacardi-Martini

Australia

“Lemon/lime zest over poached plum with baking spice and a sweet, long finish.” – Christine Ricketts

ABV: 40% Size: 700ml

Silver 93 points

Distributor: ALM, Paramount and SouthTrade

“Sweet balanced by bitter. Long and layered with hints of pine needles. Very flavoursome.”

– Christine Ricketts

Billy Tea Gin

Distillery: Gindu

ABV: 45% Size: 500ml

Silver 92 points

Distributor: Paramount

“This gin feels serious. Delicate aromas of honey and caramel. The texture is elegant and flavours are nicely balanced.”

– Brian Chase Olson

Brookie’s Slow Gin (Davidson Plum)

Distillery: Cape Byron Distillery

ABV: 26% Size: 700ml

Silver 92 points

Distributor: Cape Byron Distillery

“Beautiful pink and fresh gin. Naturally sweet. Davidson plum and wine gums – delicious, Spritz me up!” – Max Harkness

The Panel

James France, Spirits Consultant

Kathleen Davies, Founder, NOC Wholesale

Lucas Bucton, Brand Ambassador, Banks & Solander Distillery

Geoff Bollom, Wine & Spirits Expert

Jim Butcher, Editor, Mr & Mrs Romance

Christina Butcher, Editor, Mr & Mrs Romance

Jessica Bath, Head of Category, Pacific, Pernod Ricard

Mark Dorrell, CEO, Allied Beverages

Max Harkness, Co-founder and Director, Co-Partnership

Nigel Weisbaum, Independent Spiritual Advisor

Christine Ricketts, Wine Education Specialist, Endeavour Group

Brian Chase Olson, Director, Blend Public Relations

Matt Irwin, APP Development Manager – APAC, WSET Global

Simon McGoram, Regional Sales Manager – Asia Pacific, Atom Brands

Jacob D’Esposito, Bar Supervisor, Cantina OK!

Sienna Filipetto, Venue Manager, Bar Planet

Honor Wharton, Venue Supervisor, Bar Planet

Andy Young, Managing Editor, The Shout and Bars and Clubs

Triple Juniper Gin

Awarded Australia's Best Light Spirit at the Australian Liquor Industry Awards

Three Cuts Gin Pinot Barrel Rested

Distillery: Turner Stillhouse

ABV: 40% Size: 700ml

Silver 92 points

Distributor: Turner Stillhouse

“Caramel/dulce de leche/vanilla notes and very well-rounded.”

– Jessica Bath

Warner’s Apple & Pear Gin

Distillery: Warner’s Distillery, England

ABV: 40% Size: 700ml

Silver 92 points

Distributor: ALM, Paramount and SouthTrade

“Tropical fruit salad, allspice, pastry. Well-balanced and layered.”

– Christine Ricketts

Heartbreak Pinot Noir Gin

Distillery: Bass & Flinders Distillery

ABV: 33% Size: 700ml

Silver 91 points

Distributor: Paramount and Nip of Courage

“Retains the flavour of the gin and wine balances the two very well.”

– Jessica Bath

Hickson House Classic Dry Gin

Distillery: Hickson House Distilling Co

ABV: 40% Size: 700ml

Silver 91 points

Distributor: Amber Beverages

“Nicely delicate and balanced on the nose. Juniper, citrus and herbaceous. Would be lovely in a martini. Well made for those who’d like a delicate, classic dry style.”

– Max Harkness

Rare Dry Gin

Distillery: Four Pillars

ABV: 41.8% Size: 700ml

Silver 91 points

Distributor: Vanguard Luxury Brands

“Bright, sweet citrus on the nose and that classic pine-like juniper, with soft pepper spice on the palate and a touch of cinnamon and florals. A smooth finish with the citrus and pepper make this a classic dry gin.” – Andy Young

Straight Dry Gin

Distillery: Archie Rose

ABV: 40% Size: 700ml

Silver 91 points

Distributor: Direct or via all good wholesalers

“Exhibits all of the characteristics of a London Dry Gin. Easy and approachable. A nicely balanced herbal note with an interesting finish.” – Lucas Bucton

Triple Juniper Gin

Distillery: Never Never Distilling Co.

ABV: 43% Size: 500ml

Silver 91 points

Distributor: Asahi Beverages

“Earthy cumquats and citrus with an underlying smoothness. A wellbalanced and very enjoyable gin with layered flavours and a smooth mouthfeel.” – Geoff Bollom

Citrus Gin

Distillery: Bondi Liquor Co.

ABV: 40% Size: 700ml

Silver 90 points

Distributor: Paramount, ALM, Kaddy, direct

“Well rounded and well-balanced with interesting flavours that continue to reveal themselves and a finish that reminds me of eucalyptus lollies.” – Lucas Bucton

Blind Tiger Organic Gin delivers all-natural flavour

Blind Tiger Organic Gin is handcrafted in small batches by the iconic South Australian St Agnes Distillery, whose nearly 115 years of distillation experience ensures undeniable credibility and quality in every spirit produced.

With a name that pays homage to the infamous clandestine bars of the prohibition era, known as blind tiger bars, this multi award winning range has recently undergone a major packaging and distillation upgrade to ensure it stays ahead of the crowded competition.

Blind Tiger Gin is 100 per cent Australian Certified Organic. Made from an Australian wheat-based spirit, the base spirit is the cleanest available and provides the perfect base to amplify and elevate the 10 organic botanicals. Each botanical is distilled individually through a small pot still, creating distinctive elements that are drawn on and balanced in crafting the final blend.

Alongside the flagship Blind Tiger Organic Rare Dry Gin, the Blind Tiger range also includes Blind Tiger Organic Mandarin Gin, and the newest release, Blind Tiger Organic Navy Strength Gin. The Mandarin Gin marries the same botanical base as the Rare Gin with locally-grown mandarins, sourced from Fat Goose Fruits in the Riverland of South Australia. The Navy Strength Gin, at 59.9 per cent ABV, has one of the highest ABVs of any navy strength gin in Australia, lending the spirit concentrated, pungent juniper and lime citrus aromas on first pour. A drop of water will open up intense citrus and spice characters of the other botanicals.

Distributor: Vintage House Wine & Spirits

Drumshanbo Gunpowder

Sardinian Citrus Gin

Distillery: Drumshanbo

ABV: 43% Size: 700ml

Silver 90 points

Distributor: Vintage House Wine and Spirits

“Biscotti and anise with earthy pepper, like lemon juice on an open cut. This gin has a lovely, lingering finish.” – Matt Irwin

Puss and Mew Signature Dry Gin

Distillery: Puss and Mew Distillery

ABV: 41% Size: 700ml

Silver 90 points

Distributor: Paramount and ALM

“Lemon sherbet kind of aroma with an inviting candy essence. This gin reminds me of childhood sweets.”

– Lucas Bucton

Signature Dry Gin

Distillery: Archie Rose

ABV: 42% Size: 700ml

Silver 90 points

Distributor: Direct or via all good wholesalers

“Floral and juniper nose with a soft finish.” – Christina Butcher

Bone Dry Gin

Distillery: Archie Rose

ABV: 42% Size: 700ml

Bronze 89 points

Distributor: Direct or via all good wholesalers

“Wonderful and diverse. Enough character to shake without a loss and dry enough to stir down.”

– Jacob D’Esposito

Ginache

Distillery: Never Never Distilling Co.

ABV: 38% Size: 500ml

Bronze 89 points

Distributor: Asahi Beverages

“Good balance of sweetness and deep berry characters. This is a gin that is beautiful neat and would pair nicely with a cheese board.”

– Kathleen Davies

Hickson House Harbour

Strength Gin

Distillery: Hickson House Distilling Co

ABV: 57% Size: 700ml

Bronze 89 points

Distributor: Amber Beverages

“Mouth-filling flavours that belie its strength and a gorgeous, balanced finish.” – James France

Island Gin Original

Distillery: Island Gin

ABV: 40% Size: 700ml

Bronze 89 points

Distributor: Direct

“Firey alcohol, spicy citrus peel. Balanced and pleasant.”

– Matt Irwin

Oyster Shell Gin

Distillery: Never Never Distilling Co.

ABV: 42% Size: 500ml

Bronze 89 points

Distributor: Asahi Beverages

“The nose is led by other botanicals, but the palate is juniper led. This gin has a soft, smooth medium finish.”

– Christine Ricketts

Puss and Mew Navy Strength Gin

Distillery: Puss and Mew Distillery

ABV: 58% Size: 700ml

Bronze 89 points

Distributor: Paramount and ALM

“This gin reminds me of an orange creamsicle with big, vicious texture and a long finish.” – Lucas Bucton

Salted Caramel Gin

Distillery: Rocky Jones Distillery

ABV: 42% Size: 700ml

Bronze 89 points

Distributor: Direct, Nip of Courage and ALM

“Coconut, pineapple, caramel flavours. This gin gives me tropical vibes and has a good palate weight.” – Brian Chase Olson

What are some of the ways you would drink these gins?

“Personally, I view gin as a cocktail and mixing spirit. My first choice is always to pair it with soda. While there are a few gins I enjoy neat or in a Martini, most of my gin consumption involves mixing. That’s why it’s important to always have a good selection of mixers available in-store.” – Nigel Weisbaum

“The great thing about gin is its flexibility. You can do so much with these modern styles, and best of all it nurtures and inspires the creative side of the professional bartender. These contemporary gin styles bring a whole new dimension to a regular Negroni or a G&T, and for the more avant-garde or signature cocktails, there’s a perfect gin for every single option.” – Christina Butcher

“The styles we tried presented so much variety by way of cocktails. The classics suited the traditional Martini, but I could see the contemporary styles being used across fruit-forward or more textural cocktail recipes.” – Brian Chase Olson

“A diverse style of gins were showcased. Many would work in classic cocktails, Martini’s or with a favourite mixer – don’t be restricted to tonic.” – Simon McGoram

Taylor & Smith Tasmanian Gin

Distillery: Taylor & Smith Distilling Co.

ABV: 40% Size: 500ml

Bronze 89 points

Distributor: Paramount and Bouchon

“A nice contrast between aroma and palate. A floral and herbal style with a savoury finish.”

– Lucas Bucton

36 Short Blood Orange Gin

Distillery: Virginia Spirits

ABV: 45% Size: 500ml

Bronze 88 points

Distributor: Paramount Liquor and ALM

Yuzu Gin

Distillery: 23rd Street Distillery

ABV: 43% Size: 700ml

Bronze 88 points

Distributor: Vok

“A delightful modern style of gin with appealing lime notes, especially in the aroma. Martini or Tom Collins anyone?”

– James France

36 Short Original Gin

Distillery: Virginia Spirits

ABV: 45% Size: 500ml

Bronze 87 points

Distributor: Paramount Liquor and ALM

“A refreshing aroma of pine trees followed by notes of pears and clover. Nicely balanced. A few drops in an Old Fashioned would work really well!”

“Starting with a subdued nose, this gin opens up with a fantastic, balanced juniper hit and a sensational mouthfeel.”

– James France

Drumshanbo Gunpowder Irish Gin

Distillery: Drumshanbo

ABV: 43% Size: 700ml

Bronze 88 points

Distributor: Vintage House Wine and Spirits

“A classic style of gin with prominent citrus and juniper.”

– Matt Irwin

– James France

Bloody Shiraz Gin

Distillery: Four Pillars

ABV: 37.8% Size: 700ml

Bronze 87 points

Distributor: Vanguard Luxury Brands

“A scent of raisins and Christmas Sherry but palate switches to a herbal and long-lasting flavour.”

– Christina Butcher

Bombay Sapphire is the jewel of gins

Named the world’s number one premium gin by value by the IWSR in 2023, Bombay Sapphire gin is based on a 1761 recipe. The flavours from the unique combination of 10 hand-selected sustainably sourced botanicals are imparted to the gin with an innovative vapour infusion process, which retains the brightness and vibrancy of fresh ingredients.

By working directly with suppliers and growers, Bombay Sapphire ensures the superior quality of the botanicals used in its gin. The brand’s commitment to sustainability ensures that the ingredients will be available for generations to come and has led to the Laverstoke Mill distillery winning a BREEAM award for sustainability.

Bombay Sapphire delivers fresh, bright citrus notes, a lively juniper character and an elegant, lightly spicy finish.

Carla Galasso, Brand Manager, Bombay Sapphire, said that Bombay Sapphire excels in iconic serves such as the gin and tonic, as well as a diverse range of mixed drinks and cocktails.

“With the Bacardi Cocktail Trends Report naming the gin and tonic as the top bar call for 2024, Bombay Sapphire is excited to reinvigorate gin by driving fame of the classic and refreshing Bombay & Tonic serve over the upcoming warmer months,” she said.

In addition to Bombay Sapphire, the Bombay gin range also includes Bombay Sapphire Premier Cru Murcian Lemon, a small batch London Dry gin featuring the vibrant and aromatic flavours of citrus grown in Murcia, Spain, and Bombay Citron Pressé, a zesty gin infused with Mediterranean lemons. Distributor: Bacardi-Martini Australia

Manly Spirits Lilly Pilly Pink Gin

Distillery: Manly Spirits Co.

ABV: 40% Size: 700ml

Bronze 87 points

Distributor: Paramount, ALM, East Coast Liquor, Liquid Specialty Beverages, Liquid Mix, direct “Candied, boiled lollies. Strawberries and cream. Attractive cherry medicine. Would be a great ‘gateway gin’ to attract new consumers.” – Matt Irwin

Maritime Gin

Distillery: Bass & Flinders Distillery

ABV: 37.5% Size: 700ml

Bronze 87 points

Distributor: Paramount and Nip of Courage

“A very unique, savoury profile to it. Full of flavour, almost like a broth with a subtle hint of citrus that livens it right up.” – Lucas Bucton

36 Short Barrel Aged Gin

Distillery: Virginia Spirits

ABV: 45% Size: 500ml

Bronze 86 points

Distributor: Paramount Liquor and ALM

“More citrus than oak on the nose. Light on the barrel and heavier on juniper and citrus with an oily texture. This is the best barrel aged gin I’ve tasted.” – Jim Butcher

36 Short Coffee Gin Liqueur

Distillery: Virginia Spirits

ABV: 22.5% Size: 500ml

Bronze 86 points

Distributor: Paramount Liquor and ALM

“Sweet and coffee-forward. Certainly, is more of a liqueur than a gin. Would be great in an Espresso Martini.” – Lucas Bucton

Bombay Sapphire Gin

Distillery: Bombay Sapphire

ABV: 40% Size: 700ml

Bronze 86 points

Distributor: Bacardi-Martini

Australia

“Citrus really comes through on the nose with a solid backbone of juniper. The palate is oily and balanced with herb, pine and floral notes. Peppery warmth on the finish with citrus shining through once again, overall, a very balanced gin.”

– Andy Young

Deep Dark Red Finger Lime Gin

Distillery: Wild Hibiscus Distilling Co

ABV: 40% Size: 750ml

Bronze 86 points

Distributor: Direct

“Brilliant red colour. Attractive menthol nose with berry, hibiscus taste. Quite powerful aroma/ flavour. Would drink well with Ginger Beer.” – Jim Butcher

Never Never Distilling Co’s Triple Juniper Gin is bursting with flavour

Built with the gin and tonic front of mind, Never Never Distilling Co’s Triple Juniper Gin concentrates the juniper character to the point that light clouding occurs when you add tonic after first sampling neat. An approachable, fresh, well-rounded and balanced gin, Triple Juniper Gin bursts with flavour and is equally at home in classic cocktails like a Martini or Negroni as it is in the quintessential gin and tonic.

A multi-award winner, Triple Juniper Gin recently took home Australia’s Best Light Spirit at the 2023 ALIAs. Stocked by more than 1,100 retailers nationally, and offered in some of Australia’s best bars, it also benefits from a dedicated consumer base.

Never Never’s signature Triple Juniper Gin uses a tripleconcentrated production process to deliver a gin bursting with classic juniper flavour and crafted to make delicious gin and tonics.

Juniper berries are first steeped in Australian wheat spirit for 24 hours. This steep, along with fresh juniper, is then added to the still, before finally, more juniper is added to the vapour basket to capture the fresh and floral juniper character.

The juniper is supported by eight other botanicals, comprising coriander seed, angelica root, orris root, lemon peel, lime peel, liquorice root, cinnamon, and Australian pepper berry.

Tasting notes describe aromas of pine needle, rosemary, lemon oil, and pepper, with a palate of bright citrus leading into oily and intense juniper flavours, supported by earthy undertones and wooded spice. This ends with a luxurious and long finish with an initial rich creaminess that quickly dries out.

Distributor: Asahi Beverages

Hickson House Australian Dry Gin

Distillery: Hickson House Distilling Co

ABV: 42% Size: 700ml

Bronze 86 points

Distributor: Amber Beverages

“Juicy citrus, with a solid juniper backbone. Nice viscosity gives a long, enjoyable finish that highlights earthy, fennel, herby notes.”

– Andy Young

Native Blend Dry Gin

Distillery: Stone Pine

ABV: 40% Size: 700ml

Bronze 86 points

Distributor: Nip of Courage

“A nice hit of pepper on the nose makes it quite lively. Notes of cardamom come through on the finish that provide complexity.”

– Lucas Bucton

Saphire Gin

Distillery: Loaded Barrel Distillery

ABV: 42% Size: 700ml

Bronze 86 points

Distributor: Direct

“The palate is more citrus balanced with gorgeous resinous notes.

Superbly balanced!”

– Simon McGoram

Taylor & Smith Tasmanian Sloe Gin

Distillery: Taylor & Smith Distilling Co.

ABV: 25% Size: 500ml

Bronze 86 points

Distributor: Paramount and Bouchon

“Raisin fruit cake on the nose and palate with sweet, dried fruits and marzipan.” – Max Harkness

The Old Dodger – Navy Strength

Distillery: Bellarine Distillery

ABV: 57% Size: 700ml

Bronze 86 points

Distributor: Paramount and ALM

“Did someone say juniper? It’s unmistakable on the nose of this gin, the palate has a welcoming savoury salinity about it, with citrus and spice. It is a strong gin, but still balanced with heat coming from the botanicals not just the alcohol.”

– Andy Young

Waxed Dry Gin

Distillery: Loaded Barrel Distillery

ABV: 44% Size: 700ml

Bronze 86 points

Distributor: Direct

“Delightful classic London Dry with pronounced juniper and gorgeous citrus and a soft spice finish.” –

James France

36 Short Hibiscus Gin

Distillery: Virginia Spirits

ABV: 38% Size: 500ml

Bronze 85 points

Distributor: Paramount Liquor and ALM

“Lovely pinky/red colour and some sweet fruit flavours that are balanced with acid well.”

– Christina Butcher

Banks & Solander Fig Gin

Distillery: Banks & Solander Distillery

ABV: 38% Size: 700ml

Bronze 85 points

Distributor: Direct or Paramount

“Aromas of cinnamon and cedar wood. Merry Christmas in a bottle!”

– James France

Banks & Solander Signature Gin

Distillery: Banks & Solander Distillery

ABV: 48% Size: 700ml

Bronze 85 points

Distributor: Direct or Paramount

“Very piney, big and bright nose. A bit challenging but delicious nonetheless.” – Jacob D’Esposito

Blanco Wolf Agave Gin Spirit

Distillery: Patient Wolf Distilling Co

ABV: 40% Size: 700ml

Bronze 85 points

Distributor: Paramount

“Interesting and not gin-like in the traditional sense, but a lot of work has gone into this gin.”

– James France

Blind Tiger Organic Mandarin Gin

Distillery: St Agnes Distillery

ABV: 42.7% Size: 700ml

Bronze 85 points

Distributor: Vintage House Wine and Spirits

“Citrus is the big flavour on the nose, and it bursts onto the palate where is lingers with orange and mandarin, a very flavour-full drink.”

– Andy Young

Blind Tiger Organic Rare Gin

Distillery: St Agnes Distillery

ABV: 42.7% Size: 700ml

Bronze 85 points

Distributor: Vintage House Wine and Spirits

“An enticingly fresh and aromatic nose, with the juniper, citrus and spice developing on the palate, but staying soft and fresh. The finish is again fresh, with juniper and coriander lingering along with an enjoyable pepper spice.” –Andy Young

Coastal Gin

Distillery: Gindu

ABV: 48% Size: 500ml

Bronze 85 points

Distributor: Paramount

“Lavendar-forward, this gin is ideally suited for a lively aperitif.”

– James France

Thank you to our amazing panel of judges.

House Gin

Distillery: Seppeltsfield Road

Distillers

ABV: 41.5% Size: 500ml

Bronze 85 points

Distributor: Paramount

“Aromas of star anise, orange peel, grapefruit and green olive. The palate is briny, citrus peel, wellbalanced with a lingering finish.”

– Simon McGoram

Missfire Gin

Distillery: Loaded Barrel Distillery

ABV: 42% Size: 700ml

Bronze 85 points

Distributor: Direct

“Limoncello, yuzu, very smooth. Balanced yet complex.”

– Geoff Bollom

Native Ground Gin

Distillery: Seppeltsfield Road

Distillers

ABV: 45% Size: 500ml

Bronze 85 points

Distributor: Paramount

“A warm start, pushed along by juniper, giving it good structure. Very well-balanced giving it a warm finish.” – James France

Taylor & Smith Tasmanian Barrel

Aged Gin

Distillery: Taylor & Smith Distilling Co.

ABV: 45% Size: 500ml

Bronze 85 points

Distributor: Paramount and Bouchon

“Best barrel-aged gin I’ve tasted. Oaky citrus myrtle and herbaceous juniper flavour.” – Jim Butcher

Admiral Gin

Distillery: North of Eden Distillery

ABV: 457% Size: 700ml

Bronze 84 points

Distributor: ALM and Nip of Courage

“A wonderful gin! I’d lean on this a lot in a bar.” – Jacob D’Esposito

Banks & Solander x ORA Gin

Distillery: Banks & Solander Distillery

ABV: 45% Size: 700ml

Bronze 84 points

Distributor: Direct or Paramount

“Lemongrass, ginger on the nose. Silky texture with good weight. Flavours are quite earthy – stone, dirt – it’s got grit.” – Brian Chase Olson

Blue Mountain Gin

Distillery: Bathurst Grange Distillery

ABV: 40% Size: 700ml

Bronze 84 points

Distributor: Direct

“Brilliant blue colour. Minty, citrus, coriander with a moderate finish.”

– Matt Irwin

Brookie’s Shirl The Pearl Gin

Distillery: Cape Byron Distillery

ABV: 37.7% Size: 700ml

Bronze 84 points

Distributor: Cape Byron Distillery

“Looks almost barrel-aged but tastes anything but, this is bright, zesty, fresh. A bitter citrus, like a really good marmalade.” – Andy Young

Gin Mare

Distillery: Distilerias Miquel

Guanse, Spain

ABV: 42.7% Size: 700ml

Bronze 84 points

Distributor: Brown-Forman

“It’s a coastal gin on the nose, a very savoury gin, but fresh with an elegant finish that is very morish.”

– Andy Young

HM Woodcutter Gin

Distillery: Hillmartin Distillery

ABV: 43% Size: 500ml

Bronze 84 points

Distributor: Paramount

“Elegant and well-balanced with only a light barrel impact.”

– Jessica Bath

Why should the trade offer a diverse gin selection?

“I feel that gin is not often assumed to branch out from the norm, but there is so much you can do when creating the spirit, and with so many incredible Australian distilleries, it’s so important to diversify your approach to gin.”

– Sienna Filipetto

“Individual preferences are very subjective; there’s no one gin that will work for all. Having a range of styles in your offering is to get repeat custom.” – Simon McGoram

“There are so many good artisanal gins in the market which are hidden from retail due to mass availability of brands.”

– Mark Dorrell

“Gin can be almost anything you want it to be, so there really is a gin for every spirit drinker. If a customer tells a retailer they don’t like gin, the retailer can point them to a wide variety of gins that will appeal to a broader audience.”

– James France

Orient Gin

Distillery: Bass & Flinders Distillery

ABV: 37.5% Size: 700ml

Bronze 84 points

Distributor: Paramount and Nip of Courage

“Feels like it’s loaded with citrus, a sour candy and sherbet like profile to it.” – Lucas Bucton

Puss and Mew Honey Coconut Gin

Distillery: Puss and Mew Distillery

ABV: 41% Size: 700ml

Bronze 84 points

Distributor: Paramount and ALM

“Sticky date, Graham crackers, rye toast. Super moreish flavours but not overpowering the ‘gin’ qualities.” – Brian Chase Olson

Puss and Mew Spiced Turkish Delight Gin

Distillery: Puss and Mew Distillery

ABV: 41% Size: 700ml

Bronze 84 points

Distributor: Paramount and ALM

“This gin is giving me mulled wine vibes. It’s nice and light but not too sweet. I loved it!” – Honor Wharton

Southern Strength Gin

Distillery: Never Never Distilling Co.

ABV: 52% Size: 500ml

Bronze 84 points

Distributor: Asahi Beverages

“The palate has a great balance between juniper and citrus with some tropical notes too.”

– Simon McGoram

Three Cuts Gin Cherry Blossom

Distillery: Turner Stillhouse

ABV: 21% Size: 700ml

Bronze 84 points

Distributor: Turner Stillhouse

“Smells like Turkish Delight. Very floral and rose forward.”

– Lucas Bucton

Tropical Gin

Distillery: 23rd Street Distillery

ABV: 40% Size: 700ml

Bronze 84 points

Distributor: Vok

“Reminds me of a tropical breakfast juice. Really fun for something a bit different!”

– Lucas Bucton

Angry Ant Gin

Distillery: Bass & Flinders Distillery

ABV: 40% Size: 700ml

Bronze 83 points

Distributor: Paramount and Nip of Courage

“A very floral and aromatic gin, with a spicy structure that helps bring out pepper and citrus flavours. A creamy mouthfeel gives a long finish.” – Andy Young

Australian Dry Gin

Distillery: Bathurst Grange Distillery

ABV: 40% Size: 700ml

Bronze 83 points

Distributor: Direct

“A gin that feels like it has a dark personality. Seems like anise and some spice give it this profile with a hint of minerality.” – Lucas Bucton

Brian Chase Olson, Honor Wharton, Sienna Filipetto and Jacob D’Esposito

Bombay Sapphire Premier Cru

Murcian Lemon Gin

Distillery: Bombay Sapphire

ABV: 47% Size: 700ml

Bronze 83 points

Distributor: Bacardi-Martini Australia

“Lovely lemon citrus aroma and slightly sweet citrus on the palate. Very tasty!” – Brian Chase Olson

HM Orange Squeeze Gin

Distillery: Hillmartin Distillery

ABV: 43% Size: 500ml

Bronze 83 points

Distributor: Paramount

“Jelly citrus and light hints of Christmas spice. Warming and wellbalanced.” – Brian Chase Olson

Manly Spirits Australian Dry Gin

Distillery: Manly Spirits Co.

ABV: 40% Size: 700ml

Bronze 83 points

Distributor: Paramount, ALM, East Coast Liquor, Liquid Specialty Beverages, Liquid Mix, direct

“Dry, crisp and clean. Fresh, piney juniper notes. Pleasing texture and finish.” – Lucas Bucton

Musician’s Cut Gin

Distillery: Seppeltsfield Road

Distillers

ABV: 54.5% Size: 500ml

Bronze 83 points

Distributor: Paramount

“Aromas of fresh, pithy lemon peel, anise, candied orange and pine sap. Pronounced and complex!” – Simon McGoram

Raspberry & Finger Lime Gin

Distillery: 23rd Street Distillery

ABV: 37% Size: 700ml

Bronze 83 points

Distributor: Vok

“Light and bright pinky/red appearance with a sweet fruit flavour.” – Jim Butcher

Signature Gin

Distillery: Rocky Jones Distillery

ABV: 42% Size: 700ml

Bronze 83 points

Distributor: Direct, Nip of Courage and ALM

“Pepper notes, juniper background and good balance. A well-made, classic gin.” – Kathleen Davies

Jessica Bath, Max Harkness, and Lucas Bucton

Acai Super Gin

Distillery: Bondi Liquor Co.

ABV: 3.5% Size: 500ml

Bronze 82 points

Distributor: Paramount, ALM, Kaddy, direct

“An incredible colour for a gin; on the palate it’s sweet, fruity, very approachable. Berry flavours, with an interesting, almost chocolatelike balance.” – Andy Young

Australian Dry

Distillery: Gindu

ABV: 42% Size: 500ml

Bronze 82 points

Distributor: Paramount

“Notes of citrus and aniseed. Pepper berry on the mouthfeel and finish.” – Christina Butcher

Barossa Shiraz Gin

Distillery: Seppeltsfield Road

Distillers

ABV: 38.5% Size: 500ml

Bronze 82 points

Distributor: Paramount

“Deep, dark red appearance. Not a strong nose, but bright, balanced flavour.” – Christina Butcher

Ester Spirits Barrel Aged Gin

Distillery: Ester Spirits

ABV: 44% Size: 700ml

Bronze 82 points

Distributor: Direct

“Aromas of bushfire and smoke.

Cinnamon and Big Red chewing gum on the nose.” – Kathleen Davies

Ester Spirits Strong Gin

Distillery: Ester Spirits

ABV: 57% Size: 700ml

Bronze 82 points

Distributor: Direct

“Very strong but well-balanced. Intense flavours, but enjoyable to drink.” – Sienna Filipetto

Finger Lime Gin

Distillery: Wild Hibiscus Distilling Co

ABV: 40% Size: 750ml

Bronze 82 points

Distributor: Direct and Nip of Courage

“Finger Lime pops in a citrus forward gin. Nicely balanced sweetness.” – Christina Butcher

Larrikin Sunburnt Country

Bushtucker Gin

Distillery: Kilderkin Distillery

ABV: 50.7% Size: 500ml

Bronze 82 points

Distributor: Direct, ALM and Paramount

“Tutti Frutti on the palate with some citrus and bubble gum before the redeeming juniper hits. A medium finish with some complexity.”

– Simon McGoram

How do the different styles compare to classic gins?

“There’s a danger of comparing all the various and many gin styles with a classic dry or London gin. Although juniper features in all gin, some styles have other components that the distillers wanted to display. These gins aren’t made to be drunk neat or in a Martini, so you have to use your imagination – at least adding a touch of tonic to get the most out of the more exotic gins.” – Jim Butcher

“I think it’s harder to achieve balance when producing flavoured gins, with some that would have benefitted from more robust botanicals to offset the sweetness.” – James France

“It’s good to see talented distillers use their knowledge and expertise to craft interesting, thought-provoking and complex gins. We are spoilt for the depth and breadth of styles of gins produced in Australia.” – Matt Irwin

“Different flavour profiles need a good bartender to lead the drinker correctly. The sweetness of the flavoured gins needs guidance.” – Christine Ricketts

Kathleen Davies, Nigel Weisbaum, Christina and Jim Butcher

Mark Dorrell, James France, and Simon McGoram

What trends have you noticed in this tasting?

“The gin category exhibits a wide degree of variety nowadays. Even in the classic/London dry space, the range of flavour profiles is wide, some deviating from the traditional juniper-forward expectations. In the contemporary gin space, distillers really have the opportunity to flex their creative muscles and use the spirit as the basis for whatever flavour palate they want to build.” – Jessica Bath

“Most gins were very well balanced and a good representation of the category.” – Geoff Bollom

“Australian gins in particular have skyrocketed in popularity in the past 10 years. Experimentation and creativity seems to be very much the norm right now. Some executed really well, others need a bit more time and development. You really notice when the distillers move away from the ‘bread and butter’ methods and try something nostalgic or risky. They’re a fresh alternative, especially for the more reluctant audiences.” – Jacob D’Esposito

“A balance of juniper-forward classics, individuality and experimentation, with lots of citrus-forward too.”

– Max Harkness

London Dry Gin

Distillery: White Oat Distillery

ABV: 40% Size: 700ml

Bronze 82 points

Distributor: Direct

“A bit more of a unique aroma than most classic, dry gins. Has a flavour profile that stands up and gets your attention.” – Lucas Bucton

Rose Garden Gin

Distillery: Bathurst Grange Distillery

ABV: 40% Size: 700ml

Bronze 82 points

Distributor: Direct

“A fragrant gin with soft floral notes of garden flowers, daisylike. Sweetness on the palate with juniper leading the way and citrus and fresh red fruits helping to balance the gin. A graceful and smooth finish.” – Andy Young

Taylor & Smith Tasmanian Dry Gin

Distillery: Taylor & Smith Distilling Co.

ABV: 46% Size: 500ml

Bronze 82 points

Distributor: Paramount and Bouchon

“Well-balanced with plenty of resinous juniper and some warm spice on the finish.”

– Simon McGoram

Taylor & Smith x Analiese

Gregory Honey Gin

Distillery: Taylor & Smith Distilling Co.

ABV: 42% Size: 500ml

Bronze 82 points

Distributor: Paramount and Bouchon

“Aroma of a Chinese food store, but this is overtaken by a pronounced lychee sweetness.” – James France

Wild Hibiscus & Ginger Gin

Distillery: Wild Hibiscus Distilling Co

ABV: 40% Size: 750ml

Bronze 82 points

Distributor: Direct

“Bright cherry notes and a very sweet, rich palate. Fruit flavours feel warm in the mouth. A very tasty gin!” – Brian Chase Olson

Bear & The Koalas

Distillery: Bellarine Distillery

ABV: 42% Size: 700ml

Silver 81 points

Distributor: Paramount and ALM

“Lemon and citrus sing on the nose with gentle sweetness and spice, which builds to a warming pepperiness on the palate. A clean, crisp and refreshing finish.”

– Andy Young

Brookie’s Byron Dry Gin

Distillery: Cape Byron Distillery

ABV: 46% Size: 700ml

Bronze 81 points

Distributor: Cape Byron Distillery

“A terrific workhorse gin – would work well in all classic cocktails.”

– James France

HM Rare Dry Gin

Distillery: Hillmartin Distillery

ABV: 43% Size: 500ml

Bronze 81 points

Distributor: Paramount

“Very sweet and quite citrusforward but still getting the juniper.”

– Sienna Filipetto

Manly Spirits The Beaches Gin

Distillery: Manly Spirits Co.

ABV: 40% Size: 700ml

Bronze 81 points

Distributor: Paramount, ALM, East Coast Liquor, Liquid Specialty Beverages, Liquid Mix, direct

“Tropical summer in a glass with mango and coconut leading way, while juniper and citrus give it the gin backbone. Pine and lime on the palate with creamy pineapple carrying through the long finish.”

– Andy Young

Papa Salt

Distillery: Papa Salt Distillery

ABV: 43% Size: 700ml

Bronze 81 points

Distributor: Iconic Beverages

“Aniseed with underlying citrus. Peppermint and hard candy. Nice filling, silky texture.”

– Brian Chase Olson

Tempus Two Copper Shiraz Gin

Distillery: Australian Vintage/ Otter Craft Distilling

ABV: 40% Size: 700ml

Bronze 81 points

Distributor: Australian Vintage “Lovely red wine forward nose – a full bodied one. The palate is rich with sweet syrupiness. A very nice gin!” – Brian Chase Olson

Warner’s Harrington Dry Gin

Distillery: Warner’s Distillery, England

ABV: 44% Size: 700ml

Bronze 81 points

Distributor: ALM, Paramount and SouthTrade

“Fantastic! The most balanced of all of the gins I’ve tried so far with great character to it.” – Jacob D’Esposito

Fords Gin, London Dry Gin

Distillery: Thames Distillers, England

ABV: 45% Size: 700ml

Bronze 80 points

Distributor: Brown-Forman

“Sweetness on the nose leads to a subtle and well-balanced mouthfeel. Well developed flavours of citrus and some dried orange peel.” – Mark Dorrell

Gin 10

Distillery: Bass & Flinders Distillery

ABV: 40% Size: 700ml

Bronze 80 points

Distributor: Paramount and Nip of Courage

“Summer fruits, passionfruit, candy, fruit salad with a slightly herbaceous finish.” – Kathleen Davies

Ester Spirits Old Tom Gin

Distillery: Ester Spirits

ABV: 44% Size: 700ml

Bronze 80 points

Distributor: Direct

“Juniper-led, citrus and white pepper. Layered and clean with good length.” – Christine Ricketts

Healey’s Blue Agave Gin

Distillery: Echuca Distillery

ABV: 40% Size: 700ml

Bronze 80 points

Distributor: Echua Distillery

“Pleasant and well-rounded. Some herbal notes and spicy on the finish.” – Jessica Bath

HM Seven Spice Chai Gin

Distillery: Hillmartin Distillery

ABV: 43% Size: 500ml

Bronze 80 points

Distributor: Paramount

“Super sweet! Honey, Bourbon and toffee. Almost like a liqueur. Cool notes of anise as well. This gin could play a great modifier role in a cocktail.” – Jacob D’Esposito

Morning Bondi Gin

Distillery: Bondi Liquor Co.

ABV: 40% Size: 500ml

Bronze 80 points

Distributor: Paramount, ALM, Kaddy, direct

“Begins with a strong lemon citrus nose but doesn’t overpower the flavour and has a softer finish.” –Christina Butcher

Puss and Mew Honey Coconut Barrel Aged Gin

Distillery: Puss and Mew Distillery

ABV: 63.5% Size: 500ml

Bronze 80 points

Distributor: Paramount and ALM

“Light golden colour with vanilla on the nose and Christmas cake flavours.” – Kathleen Davies

Violet Gin

Distillery: 23rd Street Distillery

ABV: 40% Size: 700ml

Bronze 80 points

Distributor: Vok

“Butterfly pea flower. A very pleasant flavour that is juniper forward and would mix very well in a cocktail.” – Kathleen Davies