New Zealand Printer
July 2021
Awards Winners named
Stark Digital partners with Kavalan for a Greener Future
Direct Mail path to profit Training Finalists Talking to Rob Mesaros
1987-2021
with
WIDE FORMAT
years in print
+Plus
z co.n ers. rint atp form ide w.w ww INCLUDES SET OF INKS WORTH $2,680
THE EPSON R5000* FOR $265 A WEEK NOW ONLY RRP $33,995 ALL PRICES EXCLUDE GST. THIS OFFER CAN NOT BE USED IN CONJUNCTION WITH ANY OTHER OFFER.
The Epson SureColor R5000 is designed to produce signage, décor and promotional material. It uses aqueous (water-based) Resin ink that is similar to Latex but formulated for an enhanced colour gamut and a lower curing temperature.
Lower curing temperatures enable a wider media compatibility. Applications include durable indoor/outdoor signs, banners, wall coverings, decals/stickers, film, and even custom fabric. Max Speed - 116.5m²/hr (600 x 300dpi 1 pass)
Better Print – enhanced gamut with accurate and consistent colour More Applications – print up to 64” (162cm) wide on more media
More Quality – precision media tracking for tiling & off-line processing
More Value – ships with RIP S/w, 8 x 1.5L pouches, & remote monitoring Less Cost – durable long-lasting print head and comprehensive service
For more information or book a demo contact the Wide-Format Team on 0800 242 646. * Price based on a 36 month term. Lending criteria, fees and T&Cs** apply. All applications are subject to Financier’s lending and credit criteria and approval is at the sole discretion of the Financier. **Flexi Commercial operating lease agreement terms and conditions at wideformatprinters.co.nz
wideformatprinters.co.nz
BOOK A DEMO AT OUR AUCKLAND TECHNOLOGY CENTER & RECEIVE A PAIR OF FUJIFILM BINOCULARS (KF-8X-42H). WORTH RRP $399!* * WHILE STOCKS LAST!
July 2021 Cover Story p16-18
Kavalan/Stark Digital: Supplied through Stark Digital, Kavalan banner materials aim to offer supreme quality, strength and performance with none of the ecologically-toxic elements of a traditional PVC banner
CONTENTS Pride In Print Awards (Insert)
The Pride In Print Awards gala night took place on June 25 in Auckland. See all the winning work along with the Apprentice of the Year, Trainer of the Year, Training Company of the Year and much more. It’s all here
Features p8-24
8-9 Currie Group: Rob Mesaros, the new chief executive at PacPrint’s largest stall holder Currie Group, shares his perspective on the company’s future direction 10-12 PacPrint: The PacPrint Forums have begun filling with industry experts who will deliver a mix of information and entertainment during the show, which starts in September 14-15 Pride In Print: The industry gathered at the Cordis Hotel to celebrate the best of the best work entered in this year’s competition
Advertiser’s index
Aarque 6, 27 APM 6 Computaleta Group 31 Currie Group 6, 7 Cyber OBC Eamar Plastics 38 EPSON 29 FUJIFILM NZ IFC Graph-Pak 23 Graphic Lamination & Coating 5 Konica Minolta 13 NZSDA 37 Pride In Print IBC PrintNZ 11 Stark Digital OFC, 19 VPR 38 Wholesale Print 33
24 Direct Mail: Erwin Busselot says Direct Mail can cut through the digital noise and deliver results PrintNZ p20-22
20-22 Helping Hand: The PrintNZ Trainer of the Year and Training Company of the Year finalists talk to Iain MacIntyre Wide Format Plus p27-37
30 & 32 Computaleta: Recently, Computaleta hosted open houses at its Christchurch and Auckland premises 34 NZSDA President: Andy Lowe reveals what it feels like to judge the NZSDA Awards of Excellence 35 NZSDA Awards: Find out who made the grade at this year’s NZSDA Awards of Excellence
NEW ZEALAND PRINTER PO Box 32-395, Devonport, Auckland 0744 EDITORIAL: 021 631 559 Bruce Craig, Editor: bruce@newzealandprinter.co.nz CONTRIBUTORS: Erwin Busselot, Andy Lowe, Iain MacIntyre CIRCULATION: subscriptions@intermedia.com.au
The team from Wakefields Digital with the Pride In Print Supreme Award
ISSN 1171 7912
DISPLAY ADVERTISING SALES & SERVICE: Brian Moore – brian@newzealandprinter.co.nz +61 410 578 876 CLASSIFIED ADVERTISING: Brian Moore – brian@newzealandprinter.co.nz DESIGN & PRODUCTION: Carrie Tong – carrie@i-grafix.com
New Zealand Printer is mailed to members of the printing, packaging and graphic communications industry in New Zealand 11 times a year, February-December.
2021
Official Media Sponsor
New Zealand Printer is a member of the
Printer Media Group New Zealand: New Zealand Printer, ProPack.pro Asia Pacific: ProPack.pro Australia: Australian Printer, ProPrint MANAGING DIRECTOR: James Wells – james@intermedia.com.au GROUP PUBLISHER: Brian Moore – brian@newzealandprinter.co.nz © Copyright 2021: Contents of this magazine are subject to copyright and cannot be reproduced without written permission of the publisher.
DISCLAIMER This publication is published by The Intermedia Group Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication. Copyright © 2021 — Charted Media Group Pty Ltd
newzealandprinter.co.nz
July 2021
3
NEWS IN BRIEF KONICA MINOLTA has received 12 Buyers Lab (BLI) Awards from Keypoint Intelligence, including the BLI 2021 A3 Line of The Year Award and the BLI 2021-2023 Most Colour Consistent A3 Brand Award. In testing the Konica Minolta machines, Keypoint Intelligence analysed colour consistency and included the last five years of results in the evaluation. Technicians printed colour charts at specific test points throughout the respective device’s reliability test, which they then measure using X-Rite Profiler software and a spectrophotometer. WHAKATĀNE MILL will stay open with the sale to the new owner now finalised. The mill, one of the largest employers in the region, has been bought by The Smurfit Consortium, which announced the buyout recently. More than 150 people are employed at the mill, which is long established for producing folding box board and has been running since the 1930s. E tū union delegate, Robert de Raat, says, “There are families where three or four generations have worked at the mill, and people are excited to see this employment opportunity stay for their kids.” ONYX GRAPHICS has announced the global availability of Onyx 21.1, the company’s newest software version of its print workflow software. It offers new options for ambient light measurement using Onyx Media Manager, Custom ICC build options for light source measurement, and a series of new device support options, including transmissive profiling using the X-Rite i1 Pro 3, full support for the Fotoba XLA cutter and on-demand colour device installation. It includes new PDF Soft Proof workflow and Print Label Cut Path functionality with RGB soft proofs generated on the fly or automated.
Pact aims to cut plastic waste The ANZPAC Plastics Pact (ANZPAC) has launched in the Australia, New Zealand, and Pacific Islands region, uniting businesses, NGOs, and governments behind a series of ambitious 2025 targets to eliminate plastic waste. ANZPAC joins the Ellen MacArthur Foundation’s global Plastics Pact Network, a globally aligned response to plastic waste and pollution with over 550 member organisations behind the shared vision of a circular economy for plastic, where it never becomes waste or pollution. Brooke Donnelly, chief executive of the Australian Packaging Covenant Organisation, ANZPAC’s lead organisation, says, “To tackle plastic waste effectively we need to find solutions that are not constrained by national borders or old ways of thinking. Through the
Brooke Donnelly, chief executive of the Australian Packaging Covenant Organisation Plastics Pact model, we will bring together the complete plastic supply chain across the entire Oceania region, and working with our global partners through the Plastics Pact network, develop solutions that deliver real and tangible change to the plastic problem for our region.”
The programme will work to eliminate the plastics we don’t need, innovating to ensure that the plastics we do need are reusable, recyclable, or compostable, and circulating the plastic we use, keeping it in the economy and out of the environment.
Press giant sees profits returning Heidelberg has expressed confidence it will return to profitable growth in the coming financial year. Rainer Hundsdörfer, chief executive Heidelberg, says, “The comprehensive transformation Heidelberg initiated before the Covid-19 pandemic hit has made the company leaner and more efficient. Given that demand is now also definitely picking up again in most key sales regions, we expect
to achieve a far better operating margin this year, including a slightly positive net result after taxes. “The considerable growth potential offered by packaging printing, digital business models, business in China, and new technologies such as wallboxes also makes us confident about the years ahead.” Heidelberg predicts a profitable upward trend
thanks to its successful implementation of realignment measures, the focus on its profitable core business, and the expansion of growth areas. The company sees considerable potential for sustained growth and increases in value in the future, above all for packaging printing, digital business models, business in China, and new technology applications.
NEWS for New Zealand – all the latest print industry news from home and overseas, delivered to your inbox Go to the news website
newzealandprinter.co.nz Join the rest of the local print industry and sign up for your free newsletter
4
July 2021 newzealandprinter.co.nz
NEWS Canon opens Customer Experience Centre Canon New Zealand has unveiled its new Customer Experience Centre at its head office in Auckland. Kim Conner, chief executive of Canon New Zealand, officially opened the centre with a ribbon cutting. She says, “The new customer experience centre represents a significant investment into our ability to showcase our products and services to the highest of standards, in a way that excites and inspires”. The company has designed the Customer Experience Centre so its customers can see the capabilities of its range of products and services. It features case studies from Canon customers, highlighting what their partnership with Canon has meant to their businesses. Other features include interactive, hands on demonstrations of Canon’s range of collaboration, print and print management solutions. The company says
IN BRIEF EPSON has called for entries to the International Pano Award, dedicated to the craft and art of panoramic photography. Awards curator David Evans says, “Entries go into a $58,000 prize pool, including cash and an array of prizes including an Epson SureColor P7070 printer, an Epson SureColor P5070 printer and an Epson EB-1781W ultra-slim projector. The 2020 competition saw 5859 images submitted from 1452 photographers in 96 countries and organisers expect to exceed those numbers this year Entries close on August 2.
Canon New Zealand senior team at the new Customer Experience Centre, from left: Kim Conner, Rebecca Hughes, Chris Maclean, and Harvey Barrow customers can imagine and verify for themselves the brilliance in imaging that Canon delivers. Customers can see solutions come to life encouraging the installation of new ways of working and adoption of modern digital practices. Canon will host learning programmes for customers, photographers, and employees, using its digital technology which also
provides connectivity for those further afield wanting to attend remotely. The Customer Experience Centre will also showcase photography from New Zealand photographers who shoot with Canon gear. The inaugural resident photographer is Mount Maunganui based, professional landscape photographer Rachel Stewart.
HEIDELBERG has announced a megadeal with Netherlands print company Wilco that sees 11 new Heidelberg presses going into a new factory. Replacing its entire fleet with the new generation of Heidelberg Push-To-Stop presses, Wilco has ordered four eight-colour long perfectors, with 61 units in total across the 11 presses, some of which are LED-UV versions. Heidelberg will also provide continuous supply of consumables. The company says this will ensure Wilco will have all the materials it needs for smooth operation, including ink, receiving them as and when required.
New printheads aim for reduced waste Epson has expanded its line-up of PrecisionCore printheads targetting less waste and reduced environmental impact. The D3000-A1R printhead circulates ink at the nozzle level to prevent potential issues caused by the evaporation of moisture near the nozzles. Epson says this circulation also facilitates stable printing and increases the degree of freedom in the engineering of devices and ink. These printheads do not require regular ink ejection and head cleaning and deliver 1200 dpi resolution and high frequency driving. The S3200-A3 printhead uses the same 24 kHz frequency as the existing S3200-A1 but produces droplets that are 1.4 times larger. Epson says it can deliver high print quality at newzealandprinter.co.nz
high speeds even when the distance between the head and media is large, such as when printing on textiles and cardboard. The I3200(8)-A1HD printhead has a higher nozzle resolution than the existing I3200(4)-A1, enabling it to deliver high definition images in a compact size without sacrificing the characteristic usability of the series. This head is suitable for high speed, single pass printing and multi-pass printing. The company says the three new products will help accelerate the transition to low waste, low environmental impact digital printing of textiles, packages, and decorations. They will also facilitate distributed printing, allowing items to be produced locally.
THERMAL LAMINATING • MATT & GLOSS • SPECIALTY FILMS • ADHESIVE LAMINATING • HOT FOIL STAMPING & EMBOSSING • ENCAPSULATION & WIDE FORMAT • METALLISED FILMS • SCRATCH OFF INKS SPOT & OVERALL UV FINISHES • SPECIALISED COATINGS • INDEX TABBING • NEW LAMINATES • SCRATCH RESISTANT MATT • VELVET FEEL • SLURPEX SOFT CLOTH & CHAMOIS PRODUCTS
ALBANY • PENROSE • PETONE Unit 3, 343 Church St, PO BOX 12797, Penrose Auckland 1642, New Zealand, +64 9 636 8354 reception@glc.co.nz www.glc.co.nz
July 2021
5
NEW ZEALAND PRINTER DIRECTORY
m
- PMS 308
- PMS BLACK
Please respect legend colours integrity
m
Craig Paul 027 655 4267 sales@curriegroup.co.nz
- PMS 308 - PMS BLACK Please respect legend colours integrity
Craig Paul 027 655 4267 sales@curriegroup.co.nz
Y MACHINEERD WANT
Stay in front of your customers ...
m
• Consulting and Machine Recommendations Sourcing • Export/Import Sales • Machinery Inspections & Valuations • Plant Relocation
Rent this space for just $150 ex gst per month. Craig Paul 027 655 4267 sales@curriegroup.co.nz
OFFICE: 09 8367577, ALEX MOB. 021 975 477 sales@apm.co.nz www.apm.co.nz
Email Brian Moore for details: brian@newzealandprinter.co.nz
Print Service & Supply Businesses - Stay in Front Stay in front of your prospects, New Zealand Printer readers, with an ad in the New Zealand Printer Directory. Pay just $150 ex gst a month over 11 issues and get noticed by the people who need your goods or services. The Directory is published monthly near the Print Calendar at the end of the NZP news section. Email Brian Moore brian@newzealandprinter.co.nz for details
PRINT CALENDAR Pack Print International
Fespa Global Expo
Sign & Digital UK
September 22-25, 2021 Bangkok, Thailand A collaboration between Messe Düsseldorf Asia, The Thai Printing Association and The Thai Packaging Association, this show covers the latest trends in the packaging and printing markets, especially for the Asia Pacific region.
October 12-15, 2021 Amsterdam, The Netherlands Organisers have moved the show and have retained the backing of exhibitors wanting to participate in the wide format showcase. It will run alongside the European Sign Expo and Sportswear Pro expos.
March 22-24, 2022 NEC, Birmingham, England Sign & Digital UK facilitates the UK’s largest network of sign and display manufacturers, distributors, resellers, installers and end users. It showcases a wide range of the latest and most innovative products and services.
www.pack-print.de
PacPrint 2021 September 28 to October 1 Melbourne Convention and Exhibition Centre Despite the recent Trans-Tasman travel bubble pauses, PacPrint organisers are excited to welcome New Zealand visitors to the event that provides a platform for suppliers and visitors to get together and generate business opportunities through the technologies, solutions, and trends.
www.pacprint.com.au
Printing United
www.fespa.com
Print & Digital Convention October 20-21, 2021 Düsseldorf, Germany This show will present solutions for combining classic print communication with digital and online strategies in practical applications. It offers orientation, perspectives, and a range of new concepts targeting future-oriented business planning.
https://tdm-e.f-mp.de/einfuehrung
Printing South China
October 6-8, 2021 Orlando, Florida, USA The major US print show. Programmes for all industry segments include apparel decorating, wide format, commercial printing, package printing and converting, and textile printing. The expo features new printing technology and solutions.
March 2022 Guangzhou, China With 28 years’ experience, this one-stop platform for technological and business exchange in China’s printing industry with exhibitors of printing machinery and other printing related solutions. Organisers expect 1500 exhibitors to show their solutions.
www.printingunited.com
www.printingsouthchina.com
6
www.signuk.com
Auspack May 17-20, 2022 Melbourne The southern hemisphere’s largest event for the food, beverage and pharmaceutical processing and packaging sectors brings together thousands of leaders to experience world-class equipment, technology and solutions. The show also features educational and networking opportunities.
www.auspack.com.au
Interpack May 4-10, 2023 Düsseldorf, Germany This is the rescheduling for the largest event in the packaging industry. Interpack specialises in the packaging process within the food, beverage, confectionery, bakery, pharmaceutical, cosmetics, non-food, and industrial goods sectors.
www.interpack.com
July 2021 newzealandprinter.co.nz
ww
eg rri
cu w.
.nz .co up ro
PACPRINT
View from the top: Rob Mesaros
C
urrie Group has read the wind with impressive accuracy over its 70-year history, deftly navigating the storms of digitisation, automation, and innovation to cement its place as one of the industry’s most trusted suppliers. Now, as the winds of change blow once again, visitors to PacPrint will number among the first to witness the latest phase of modernisation. Rob Mesaros, recently appointed chief executive of Currie Group, explains more about his plans for the company and the upcoming PacPrint exhibition in September. With the addition of the EFI range of wide format print technologies to its high profile product stable, joining long term partners HP Indigo, Horizon, ABG, OMET, and others in the Currie Group stable, the company has added yet another string to the bow of its end to end supply powerhouse. It is a big move for the Group, but one Mesaros clearly takes in stride. A quick look at his CV shows why. He has built his career on driving and managing change, with some impressive employers and achievements under his belt. He says, “My first job was with a family company with a strong technical and industry focus. For that company, it was the advent of the internet. For Currie Group, it has been more a case of multiple challenges and changes over many years, but success still comes down to that elusive combination of instinct, planning, a tolerance for risk, and a good dose of resilience. Bill Currie and more recently, David, have always managed to get that balance right.” The challenge for the business now is to set the course for the next chapter of evolution and success, with meaningful transformation that meets the needs of a complex technical environment with its specific market needs and ongoing pattern of disruption and digital transformation. Mesaros says the sails are being set for a slightly different course. However, he is quick to 8
Rob Mesaros, chief executive of Currie Group
Currie Group chief executive Rob Mesaros provides a sneak peek into what you can expect from the company at PacPrint
point out that, while there will be a focus on modernisation across the three pillars of systems, tools, and processes, it would be foolhardy to mess with the strengths that have underpinned the company’s long term success; chief among them, service, and support. He explains, “Currie Group has built an enviable reputation over seven decades on the core strengths of innovation, trust, and unparalleled support. “We will be closely guarding our ability to meet the market with new solutions that help drive our customers’ success in evolving market sectors, the relationships, expertise and advice which underpins the trust our customers place in us, and arguably the industry’s largest and most comprehensive service and support network, which creates and reinforces their confidence in us, and in our products.” Mesaros contends that a supplier’s reputation is built not on what happens when things are going smoothly, but when they go wrong. He says, “That’s when the systems you have in place really bring those relationships, and that commitment, to life. So, continued investment in our support network is vital to make us accessible to our customers long after the sale has been transacted; these
businesses deserve to be looked after in the long term.” As well as putting the physical support network in place, Mesaros has a focus on continually developing the intellectual property within the company’s team – not only locally, but through its exclusive channel partnerships and agency arrangements. This provides the expertise needed by print service providers across Australia and New Zealand. He says, “Industry businesses are constantly reviewing the market and their own offering to ensure they can stay one step ahead of demand. You only need look at a sector like labels and packaging, with the huge transformation of flexible packaging solutions over the past few years, to see just how fast things are evolving. “We’re on a similar journey at Currie Group. We need to keep evolving in line with the change we see in our customers and draw on our deep knowledge and global market understanding to stay that one step ahead, anticipating where the market will head next, and developing the solutions our customers will need to meet those needs.” PacPrint, which runs at the Melbourne Convention & Exhibition Centre from
July 2021 newzealandprinter.co.nz
PACPRINT
Currie Group has a raft of exciting new solutions ready for the market such as the HP Indigo 100K Digital Press September 28 to October 1, will provide a perfect platform to showcase those solutions. Mesaros says it will also give Currie Group the chance to show a new and different face to the market on the show’s largest exhibition stand. He says, “This year, there’s a real pent up demand, not just to connect with others, but to investigate innovations which can take business forward. Covid-19 has fast-tracked many trends that were already happening, and that is creating more challenges for some businesses than others. “At PacPrint, we are looking forward to sitting down with those businesses, exploring their specific challenges, and looking at potential solutions which can help them rebuild, adapt and equip themselves for the future. “Currie Group will showcase a wide range of the very latest technology solutions and applications from around the globe with live demonstrations in commercial printing, finishing, labels and packaging, wide format and 3D printing.” Currie Group has consistently pushed for a more integrated, multi-faceted approach and this has become a broader trend across the sector as industry professionals have caught on to its advantages. He says, “Print buyers newzealandprinter.co.nz
today are looking for end to end solutions, from design and campaign management, through to the output, distribution and analytics which demonstrate effectiveness and drive future work. We have to be part of that pathway. “The co-location of the Visual Impact sign, display and wide format show and the Label & Packaging Expo reflects and supports that trend, allowing visitors to explore a whole range of solutions and integrated systems on display; nowhere more so than on our stand.” The Melbourne show will also give visitors a sense
of where the process of modernisation is taking Currie Group. He says, “People who visit Currie Group’s stand at PacPrint will experience quite a different look and feel which reflects our new agenda, while ensuring the proud legacy of the Group remains intact. “We will always preserve those core values and existing strengths, even while pushing forward to ensure we can support our customers with their future business needs. We have spent the past 70 years supporting the success of businesses in this industry, and that’s not going to change under my watch.”
The Horizon iCE BQ-500 Perfect Binder can help you to take your business forward July 2021
9
PACPRINT
PacPrint Forums add value to the show Forums offer PacPrint visitors a mix of information and education
T
he popular PacPrint Forum Series will return to the Melbourne Convention & Exhibition Centre during PacPrint 2021. The programme offers a wide range of sessions to add extra value to the show for visitors, fitting with the show’s theme to ‘review, rebuild and reconnect’ in a post-pandemic world. Sarah Moore, business development manager for supplier association Visual Connections, which organises the event and co-hosts it with Australia’s Print & Visual Communications Association, says “PacPrint has established a reputation as the premier print exhibition for businesses in the region, with a 50-year history of delivering the latest technologies and solutions to print and graphic communications businesses in a true business to business environment.” “The chief attraction of such trade shows, of course, is the diverse showcase of solutions from leading suppliers, and this year will be no exception. As well as traditional and digital print, finishing and production solutions, co-location with the Visual Impact show for sign, display, wide format, textile, engraving, and related businesses, and the Label & Packaging Expo which will shine a light on one of the most perennially resilient and exciting sectors in our industry, will provide even more diversity. “This is by no means the only drawcard for a show like PacPrint. However, with visitors to past shows consistently rating the ability to learn from the experts, stay up to date with trends, and gain important perspectives on business and innovation as a key reason for their high levels of post-show satisfaction. “In that context, it is good news for visitors that the PacPrint Forum Series, which has been a fixture of the show for over a decade, will be making a return to the floor of the Melbourne Convention & Exhibition Centre during PacPrint 2021, with a varied programme of seminars that will offer something for visitors from all facets of the industry. “The Forum Series is gradually coming together, and visitors can expect a challenging, engaging and interesting programme. “As we have done in the past, we are trying to strike a good balance between broader sessions, considering issues like leadership, sales, management, diversification, future planning, small business and mental health, with more sector-specific sessions on everything from signage and building codes, to sustainability, to disaster recovery. “As well as keynote sessions with experts addressing their particular area of knowledge and experience, there will be panel sessions bringing insights from industry insiders with a range of viewpoints, which always deliver lively and interesting discussions.” Moore says a few key highlights have already been confirmed. She adds, “The series will kick off on Tuesday September 28 with a session presented by Charles Watson, general manager for industrial relations, policy, and governance for The Real Media Collective. “Charles is well known in Australia for his practical and commercially driven solutions and strategies, and visitors to PacPrint will be able to benefit from his expertise and experience as he discusses employment
10
Visitors to the PacPrint Forums can expect a challenging, engaging, and interesting seminar programme
Charles Watson, general manager for industrial relations, policy, and governance for The Real Media Collective
Kellie Northwood, chief executive of The Real Media Collective Continued on page 12
July 2021 newzealandprinter.co.nz
CONGRATULATIONS to all our 2021 print and training award winners We are proud to be part of an industry that celebrates achievement and recognises excellence
PACPRINT Continued from page 10 issues facing SMEs, including contracts, casual employment and how to avoid common pitfalls.” While concentrating mainly on Australian law, there are many similarities between the two countries and Watson will be able to address specific issues of relevance to New Zealand businesses and has also allowed time for an ‘Ask Me Anything’ question time at the conclusion of the presentation. Later that day, Meqa Smith, founder of The Unforgettable Agency, will explore the importance of leadership in managing staff and customers – and how coaching can help businesses, a panel on signage which will have plenty of relevance to New Zealand as well as Australian companies. The day’s programme will conclude with a session from Stephen Gamble from Man Anchor, on Mental Health; important information for all business owners committed to the wellbeing of themselves and their teams. On Day Two, the programme begins with a session from Richard Rasmussen, founder and director of professional services company Ascent Partners, who will provide an overview of industry performance by sector for the past year, and forecast for the next. Moore says, “Richard is a 40-year veteran of the industry, and his expertise will be invaluable in stepping attendees through important strategies including business valuations, acquisitions, sales and mergers, and exit strategies – all vital options for business owners to consider as they plan their future. “In the afternoon, business owners will be able to learn from others, with a panel session covering ‘tips and tricks’ to plan for, avoid and, when necessary, respond to change, disruption and disaster featuring industry insiders with real-world experience – a must attend session in these challenging times.” Thursday’s programme will start with a research presentation from The Real Media Collective, detailing important trends and opportunities. After that, Rowena Curlewis, chief executive of drinks design specialist Denomination, will address the hot topic of sustainability in drinks and how innovation is driving progress in this space. Moore says, “A popular speaker at PrintEx 19 in Sydney, this session from Rowena is sure to create interest. “Day Three will continue with a highly-motivating presentation from The Sales Coach, Greg Donlan providing fresh insights into sales success. “Among other sessions with details still to be confirmed are a couple of ‘fireside chats’ between Kellie Northwood, chief executive officer of The Real Media Collective and industry leaders, providing the opportunity for visitors to deep dive into key executive thinking and future strategy, and a couple of further sessions to explore trends, challenges and opportunities in labels and packaging. “We are still locking down the final programme details but it’s clear that already the PacPrint Forum Series promises to provide an ideal opportunity for business owners to hear from global experts on the trends, issues and economic factors which are impacting our industry. “These sessions will create important context for businesses as they explore the technologies, innovations and services presented by leading industry suppliers on the floor of the exhibition, and provide much-needed information, ideas and insights to help build business success.” The PacPrint Forum Series will run daily at PacPrint 2021, which will co-locate with Visual Impact Melbourne and the Label & Packaging Expo at the Melbourne Convention & Exhibition Centre from September 28 to October 1, 2021. 12
Richard Rasmussen, founder and director of professional services company Ascent Partners
Rowena Curlewis, chief executive of drinks design specialist Denomination, will talk about sustainability
July 2021 newzealandprinter.co.nz
BUILD YOUR BRIDGE TO SUCCESS THE NEW ACCURIOPRESS C4080 /C4070
RETHINK VERSATILITY Introducing the AccurioPress C4080/C4070 - the incredibly versatile digital print systems that can help your business succeed. With exceptional output quality, enhanced media capability, compact footprint and expanded finishing options you can build a configuration to suit your requirments and say yes to more opportunities to grow your business.
KEY FEATURES + Colour automation and registration* + 4-edge inline trimming, creasing and perforation* + Effortless set-up and operation + Choice of 4 controller options *Requires option
DISCOVER VERSATILITY THAT DRIVES OPPORTUNITY KONICAMINOLTA.CO.NZ/C4080SERIES
PRIDE IN PRINT
Wakefields Digital wins Pride
Winner: Wakefields Digital produced this book, Christchurch Town Hall: A Conservation Story, to win the supreme award at Pride In Print
W
ellington-based Wakefields Digital has won this year’s Pride In Print Supreme Award with a book that the company completed in house. As Aotearoa entered the period of Nga Matariki (The Eyes of the Gods), the print industry celebrated its own stars with a night of glitter and excitement. Covid-19 again affected the awards with the industry’s Wellington contingent unable to attend the event. But this did not stop Wakefields taking out the main prize with a book called Christchurch Town Hall: A Conservation Story. It covers the refurbishment of the Christchurch Town Hall from 2015 to 2019. This entry also won the Print Finishing Category. Dickon Lentell, managing director of Wakefields Digital, who could not make it to the award’s gala night because of Covid-19 precautions, did speak 14
Covid-19 meant the Wellington printer could not make the awards night but it still took out the big prize
to the award’s audience. Thanks to modern technology, he appeared on the huge screens at the awards venue, Auckland’s Cordis Hotel. He said, “Oh my gosh. Well, I can tell you it was a bugger of a job. We were really proud of it when it was finished. When we lined it up for the entry, we knew it could do quite well because it had everything in it. “I am proud to say that everything was done in house. It was painstaking but, oh my god, it was worth it in the end. I wish we could be there with you guys. We were really excited, and we had our flight tickets booked and the hotel booked but that was not meant to be. “A big thank you to our clients in this job, Momento Photobooks, whom we have had a very long association with. We have stuck by them, and they have stuck by us through thick and thin. But more than anything else, they have given us the opportunity to print some truly amazing
and beautiful books. For our work, printing books like this is the pinnacle and it makes us love what we do. Thanks to you all and especially to Ruth Cobb and Tania McDougall for keeping this [Pride In Print] going.”
Handbound book Awards judges said the glossy, limited edition, hand finished case bound book “blew them away” with its craftsmanship and perfect centre spreads throughout. Johnny McHarg, Pride In Print judge, said, “The stunning photography in the book and the number of centre spreads, or crossovers that had been perfectly executed, was astounding. The complexity of these crossovers, and there are so many of them, that are 100 per cent perfect is very difficult to achieve. Some of them are next level. “This is a standout entry and miles ahead of every other print
July 2021 newzealandprinter.co.nz
PRIDE IN PRINT
In Print Supreme Award 2021 finishing job that we looked at. It is spectacular.” Another judge, Steve Watson called the book a thing of beauty. He said, “What blew us away when we started going through the book (at judging) were those crossovers. A lot of them were like a single leaf, all the way through the book. “The book is tightly sewn which allows the line-ups and folding to give that effect, which came in page after page. Most judges have seen thousands of crossovers in their careers but never anything like the quality of this. This book is special.” Wakefields Digital printed the Pride In Print Supreme Award winner on an HP Indigo 7r Digital Press. It produced 100 books, which it finished with sections sewn and hand bound. The company produced the book from photographs by award-winning photographer Olivia Spencer-Bower. She documented the refurbishment and rebuilding of the heritage building from the start of the project to completion. Her work recorded its transformation from an earthquake-damaged state into the fully repaired venue for the performing arts. Spencer-Bower supplemented her monthly records with time-lapse cameras located at strategic points around the complex. Wakefields Digital entered the book under the subcategory of Hand Binding.
Gala night Over 500 guests packed the main room at the Cordis Hotel to witness the awards presentations. The country’s queen of television, Hilary Barry, presented the awards with comedian and ‘Seven Days’ star Ben Hurley. They kept the evening moving at a rollicking pace and, for the first time ever, the awards ran ahead of schedule. Hilary Barry enjoyed a moment during the awards when her face appeared on one of the category winners; Ovato New Zealand won the Publications Magazines Category with its Giltrap 66 Summer Issue. newzealandprinter.co.nz
Wakefields Digital, from left: Dickon Lentell, Zack Hajek, Ross Graydon, Rebekah Van der Elst, Jamie Dunn, Scott Walker, Kris Greene, Tyler Brassell, Vikki-Lee Remuera, Adrian Williams, and Zak Ramji
With no awards gala night in 2020, guests this year made the most of their night out, catching up and celebrating Pride In Print Chair Lisa Hegh, thanked everyone for their support. She said, “To our patron Fujifilm, and to our sponsors, every single one of you stayed on board for this year despite the upheaval of 2020, and for that we are truly grateful. Without your support we would not be here tonight. “A big thank you must also go to the judges who are the ones that have the toughest job of all: looking in minute detail at every single entry and recognising the excellence that tonight’s winners represent. They give their time and expertise freely, over and over again, and are extremely passionate about what they do.” With no Pride In Print Awards gala night last year, guests made the most of their night out and took the opportunity to catch up with old friends.
A night of honours Travis Jordan, from Auckland’s Soar Print, took out the PrintNZ Apprentice of the Year award. Alex Huynh, also from Soar Print, was named the PrintNZ Trainer of the Year. However, Soar Print could not quite make it a trifecta with Hamilton-based Labelmakers becoming the PrintNZ Training Company of the Year. Another highlight saw former Pride In Print Chair Scott Porter welcomed to the Roll of Honour. This year, Pride In Print introduced the Business Award Category. This recognises companies and people in the industry in areas such as innovation and sustainability, with several gold medals awarded and Blue Star Group claiming the Category prize. July 2021
15
COVER STORY
Stark Digital partners with Ka
Knowledge and experience: Dave Raos, founder and owner of Stark Digital
Local supplier keeps customers profitably ahead of the green trend
T
he adoption of more sustainable printing processes continues globally, and locally with Stark Digital enabling New Zealand companies to gain an edge in this significant trend.
16
From its Auckland base, Stark Digital supplies the market with a diverse portfolio of solutions including the Kavalan range of media, from Taya Groups, meeting the demand for more environmentally friendly and high-quality solutions. The Kavalan range of banner materials aims to offer supreme quality, strength and performance with none of the ecologically-toxic elements of a traditional PVC banner. Kavalan has a key focus on a zero-toxic end-of-life disposal and a reduced environmental impact throughout the entire production process. Dave Raos, founder and owner of Stark Digital, sees the Kavalan range as an ideal addition to the market. He says, “I can see Kavalan making a difference environmentally. “While it is great that a product can be PVC-free, Kavalan goes further than just proving that claim. In
fact, it conducts a Life Cycle Analysis process on all its latest banner materials, and this is an ongoing process. The experts at Kavalan can say how much the difference is between their product and another.” Taya Groups calls its Kavalan range the proven environmentally-superior alternative to traditional PVC banners. Raos has kept an eye on the continued development of 100 per cent Biodegradable from Kavalan and is the first in the world to receive the product. Testing is not fully complete, but it looks certain to achieve their expectation. “Kavalan is Taiwanese owned with production based in China. They are as professional as any European mill, often more professional. Two years ago, I took Steven Spear, from Omnigraphics, to the Kavalan mill. Since then, Omnigraphics has used Kavalan solutions and has advocated for PVC-free and
July 2021 newzealandprinter.co.nz
COVER STORY
Kavalan for a greener future
Using Kavalan can help make a difference environmentally. more sustainable solutions as well. We now see several Omnigraphics clients making a huge commitment and that is admirable. “We are also seeing other companies coming on board with Kavalan. Yes, it is a growing thing, but it is not an overnight thing. Our mantra is to have patience and simply work through it.”
Green reality Stark Digital is looking to do more work with Kavalan. Raos says, “Given all of the advantages that Kavalan offers, it is no surprise that we are extending the range for our New Zealand customers. “The fact is that no other product in this space delivers the data that Kavalan does. The support numbers they give enables customers to have confidence in sending the used product to landfill, where it can break down. It does not newzealandprinter.co.nz
leak toxins or carcinogens. It will break down and neutralise itself.” Raos is up front about the realities of sustainability. He says, “PVC-free is a relatively new term and unfortunately, open to misinterpretation. There is some education out there but, to be fair, Kiwis are still trying to learn and get up to speed. “As an industry, and as a country, we need to understand what we are doing and what we are talking about in terms of sustainability. Historically, green products have been more expensive as a rule but that will change over time, and we already see an increasing demand from consumers. Also, there are advantages in using bulk Kavalan; the savings are huge when you are using it a lot. “Recyclability is a significant factor to consider. Recycling is expensive and where you don’t have a big population, it is difficult to set up proper
recycling facilities. It is a matter of taking steps and not leaps. And having worked for some time in this area of trying to improve the environment, you learn that you don’t always get what you want. “One of the issues is size. New Zealand is small. 14 years ago, I tried to send used billboard back to my mill, but the country of origin government stopped it as it was considered waste import.”
Experience matters Dave Raos has spent his life in the industry and has run his own companies for 35 years. He says, “I started in paper in 1982 and have loved the journey so far.” Six years ago, he made the decision to set up Stark Digital. “I left the company I was working for, and I wanted to stay in the industry and to Continued on page 18 July 2021
17
COVER STORY Continued from page 17 put my knowledge to good use. There was a transitionary phase and from there we started growing Stark Digital.” Recently, he took over the entire company. He says, “The decision to start from zero was based on how I feel about this industry; I love it and I breathe it. I know what I want to achieve. From the beginning, I knew that Stark Digital should not go into competition with the really big players, but I felt we could offer something special to the industry. We can’t be everything to everyone, but the clients we deal with are basically family.” He has always sought out products that meet or exceed best practice standards in manufacturing, performance and sustainability. He says, “I have had to travel overseas a fair amount, but I love living in New Zealand, so it always feels wonderful coming home. “We have great clients, and we build strong personal relationships. The trust factor is really important. When they phone, they get a return call. We go out of our way to deliver that extra service and our customers stay with us. I love the challenges that the industry throws at us. Every day, we get something new.” Stark Digital will soon move into larger premises in Auckland. He says, “We need bigger offices and more warehouse space. Even though we are flat out, we are constantly approached by people wanting us to supply them. This is a clear reflection of the products and the mills we have. And a lot of the people I have known in the marketplace for such a long time. “It has been hard to hold in the reins in terms of the speed we have grown, and we have left the profits in the company. There is no magic in what we do. It is simple and enjoyable.”
A simple message that conveys the direction the industry will continue to head
Kavalan conducts a Life Cycle Analysis on all its latest banner materials, an ongoing process 18
One of the most knowledgeable people in the marketplace, Raos says, “You can’t know everything. I learn new things each week. The market just keeps evolving and it is vital to understand the changes and to help customers adapt.” He emphasises how his small team contributes immensely to Stark Digital’s success. He has worked for 15 years with nephew Matthew Raos and has recently brought in his son Jack and daughter Devon, along with Alan Lolotai in the warehouse. Raos adds, “I am passing some of my travel to my son so I can move into other areas. Character is important and everyone in the team is willing to chip in and help out across the business. For instance, when Alan is swamped, the rest of us roll our sleeves up out in the warehouse.”
Adapting to challenges Covid-19 demonstrated the importance of experience and knowledge to Raos. He says, “We have had to adapt since we began so we had that attitude when we had to face the challenges that Covid-19 brought to the table. We do a lot of work on consignment, which helps us keep up with the volumes we put out. It takes the pressure down a couple of notches. “For many companies, Covid-19 presented unsurety and created doubt. We used the time to pick up new accounts. Knowledge is a huge asset, but you must still meet the challenge of completing the order. “Right now, because we can’t travel, we have to take time to look at our mills and see what
else they can offer. Supply is difficult. Containers have doubled in price from some places, so we have increased our orders and our stock. “For us, it is about supporting our clients. Today, touch wood, we have done okay. By the latter part of this year, we will have more stock. We are seeing several companies run out of products, I am investing more in so we can keep continued supply. “Currently we would be the largest banner supplier, soft signage and probably the largest in floor films as well; not bad for a small company like ours.” Several of the New Zealand’s major signage companies rely on Stark Digital and Raos’s expertise. He says, “We also supply to print companies, mainly digital printers. “Respect is key in our company. We treat our mills and our customers with respect. Trust is a significant part of the relationship between a client and a supplier as well and it takes time to build trust.” Raos has seen numerous changes in the industry since he started and predicts more to come. He says, “We know that soft signage is here to stay, and it is growing. It is still semispecialised and there is a lot of learning curves. Sublimation is exciting right now and as mentioned earlier, the PVC-free market is growing but often misunderstood. “It is exciting to partner with Kavalan in its environmentallyresponsible mission. It feels great to see customers getting creative with Kavalan products here in New Zealand, knowing that they and their customers are playing a role in protecting our planet.”
July 2021 newzealandprinter.co.nz
it comes to the growing threat of climate change and environmental pollution, we are all in the same boat. The green, clean KAVALAN brand is revolutionizing the large-format digital print materials space, paving the way for meeting zero plastic targets while matching the vitality, quality, and appearance of traditional banner materials. Do you want to be a step closer to a greener planet? Start by switching to Kavalan! Start your sustainable journey by getting in touch with Starkdigital now.
Contact Us 09 272 0044 info@starkdigital.co.nz
helping hand
Finalists vie for PrintNZ
T
his year has seen a diverse mix of people and companies in the PrintNZ Training Awards, all demonstrating a commitment to growing the knowledge and skills of their team members. PrintNZ named Global Culture printer Robin Hull and Soar Print digital supervisor Alex Huynh as the PrintNZ Trainer of the Year Finalists. Meanwhile, Ovato New Zealand, Soar Print, Jenkins Freshpac Systems, BB Signs, and Labelmakers all made the cut as Training Company of the Year Finalists.
Robin Hull Having given over 34 years’ service to the print industry, 16 of them with Global Culture, Robin Hull feels delighted to receive his first award nomination. He says, “I have had the privilege to train many people over the years both here and in the United Kingdom. Some of them have gone on to train their own apprentices. “I am always excited by the mentoring role. I love to see people grow in knowledge and confidence, and tackle something that they wouldn’t have thought possible a year ago. I think I get just as much out of it as the trainee does.” One of his standard practices is to pass on to apprentices the following three points he himself valued being taught many years ago. They are • There is no such thing as a stupid question. • We all learn at different speeds. • The end of an apprenticeship is just the beginning of the learning journey. He says, “I am very lucky here at Global Culture. We are always encouraged to share our knowledge with the team as this is how we grow to be better at what we do.” He adds that he feels pleased to see growing promotion of trade apprenticeships by both the education sector 20
July 2021
Robin Hull, from Global Culture, a finalist in the PrintNZ Trainer of the Year
IAIN MACINTYRE
Finalists share a passion for their work and dedication to training
Andrew Glover (l), representing major sponsor BJ Ball with Alex Hyunh from Soar Print, finalist in the PrintNZ Trainer of the Year
and industry organisations. He explains, “Too often, apprenticeships are overlooked by people as a way to a longterm career path and the print industry is no exception. “Working with Competenz over the years has given me great hope for the future of our industry and with PrintNZ at the fore to promote printing in New Zealand, they will able to entice the next generation to enter a career in printing.”
Alex Huynh A 37-year veteran of the print sector and having trained “many digital print operators” over the past decade, Alex Huynh appreciates receiving his first nomination for Trainer of the Year. He says, “I always believe that teaching the next generation what you know and what you have learned. Whether it is in your place of work or your hobby, it is a responsibility that everyone will eventually come across. “It is a natural cycle that you learn from society and, with
that, it is returned to society through teaching others. Having a job that has a positive impact on others can mean even more than taking on something that only benefits your personal interests.” He believes in the principles of faith, trust and patience. He says, “Hopefully one would learn from their own mistakes. I always give 110 per cent in sharing my knowledge and experience and don’t withhold anything. “I always try to pass on the belief in all things that are not absolutely certain, emphasising the understanding of that which can be known for sure.” “The culture within Soar Print is to lead by example and provide meaningful and constructive feedback, passing on valuable, non-negative feedback that we believe is critical to development and creative thinking. “However, it is hard to improve on anything when you are unaware of your limitations, so Soar Print does not shy away from the responsibility to put time, energy, and money into newzealandprinter.co.nz
helping hand
Training Awards 2021 sure there is talent coming up in the industry. We are constantly monitoring how they are going and checking that they are on track and getting the support that they need.” Soar Print has demonstrated a commitment to training staff across its business in sustainability, the environment, quality, and lean manufacturing systems. He says, “It is really important to ensure we keep employees fully up to speed with fast-evolving, new technologies. “Gone are the days when you have one operator who operates one piece of equipment. You need to make sure people are cross-trained to operate different presses or different bits of finishing equipment or different programs of software.” Fred Soar, managing director at Soar Print, finalist for the PrintNZ Training Company of the Year
continued training of staff. At Soar we maintain a skills register for each department to track and monitor this. Human Resources renew this biannually.”
Ovato New Zealand Ovato print operations general manager Craig Harrison says his firm’s training commitment has been reflected in this year’s Training Company of the Year nomination, combined with a previous win in the category and Nurudin Palenda being a previous Sheetfed Apprentice of the Year. He says, “We have internally created our own training pathway that can get apprentices through all levels of training right up to an MBA if so desired.” He says Ovato New Zealand normally has between five and eight staff in apprenticeships at any one time and continues to supply training facilities to both PrintNZ and Competenz for current apprentices. In terms of what he personally finds appealing about being involved in the print industry, newzealandprinter.co.nz
Jamie Lunam, general manager Jenkins Freshpac Systems, finalist for the PrintNZ Training Company of the Year
Harrison replies, “The smell, the hustle, the timelines, the people and the passion.”
Soar Print Fred Soar, managing director at Soar Print, says the company’s team members feel thrilled with its recognition in the PrintNZ Training Awards. Soar Print has scored a rare Trifecta of nominations, appearing in each of the Training Company of the Year, Trainer of the Year and Apprentice of the Year Awards. He says, “We have a strong emphasis on what we call ‘craft and pride’ as part of our values. “Anybody can buy the equipment, but it’s all about the people that basically do the work; their attention to detail and their knowledge of the processes that result in a better product. “The commitment to training is embedded in our culture. We always have a minimum of three apprentices. Being a third generation business, we have put through dozens of apprentices and we see it as being a really important thing to do to make
Jenkins Freshpac Systems While noting there is an “obvious benefit to the company” from upskilling staff, Jenkins Freshpac Systems general manager Jamie Lunam says his firm is “very authentic about our core driver being the personal development of our people”. He says, “Whether they stay or go, we want them to be better and stronger than when they arrived. “This philosophy is driven from our board down to the shop floor. “Historically, we have always been big supporters of apprentices. When I started with the company it was a 50/50 ratio of printers to apprentices, which is a clear indicator of our dedication to ensuring there is fresh talent coming through to support the industry.” A repeated finalist in this award, and having previously had a production manager take out the Trainer of the Year, Jenkins continues to evolve its training offering. He says, “Whether this be technical training, personal development, health and safety, food safety or even ‘lunch and learn’ sessions for staff to drop in on regarding Continued on page 22 July 2021
21
helping hand
Continued from page 21
Georgie Pritchard, sign maker and graphics specialist at Training Company of the Year finalist BB Signs
At Labelmakers, finalist for the PrintNZ Training Company of the Year: Rachel Wymer (l), operations manager with Tracy Hislop, administration manager
things like budgeting, KiwiSaver and the like. “We have recently signed off a significant programme of training for our production staff on a wide curriculum to benefit them both personally and in their work. This programme will see team members that do not interact with technology to any large extent in their day to day roles. Therefore, they may lack confidence around technology but they will build skills that range from using Excel to completing a budget at home, through to potentially opening up new opportunities within the company, where they can move from a production role into an administrative or supervisory one.”
“Apprentices have always been treated the same as all other employees. We don’t have any official programmes or processes as such. However, they get more one on one attention, especially when learning new practices, tools and machinery. “We keep our eye out for specific training courses held around the country for any that may be useful for the apprentice.” Entering this award for the first time this year, although having previously had a PrintNZ Apprentice of the Year Top 12 finalist in Pritchard, BB Signs has high hopes for its latest employee. She adds, “It will be great to see if we can start him on a sign making apprenticeship, increasing his skills and knowledge.”
BB Signs For the better part of the last decade, BB Signs has continually employed at least one apprentice, notes the company’s sign maker and graphics specialist Georgie Pritchard. She says, “Our latest apprentice, me, just graduated, and we are looking to take on another apprentice soon. “We are always looking for ways to help people, both young or older, to learn new skills and trades. We think it is important for young people especially to get into a good trade and learn a work ethic, practical skills and get involved in a positive team environment. 22
July 2021
Labelmakers Since entering the New Zealand market in 2008, Labelmakers has demonstrated a strong commitment to apprenticeships, says the firm’s administration manager Tracy Hislop. She says, “A number of our senior printers, who joined us out of school, were offered apprenticeships and have now given more than 10 years of service to our company. “We generally have two to three apprentices on the go at any one time supported by our five qualified printers.”
She explains that the company has a requirement for all apprentices to first train in its finishing department to ensure they can aptly operate finishing machines and conduct final quality checks. She says, “Through this process they are exposed to our job bags, colour standards, standard operating procedures, ways of working, customer expectations and specifications prior to learning the printing trade. “After they have proven competent, in this area they are moved onto printing presses with qualified printers to begin their on-press training. Apprentices have regular checkins with their team leaders who also conduct their assessment sign-offs.” Labelmakers trains all its printers and machine operators in the operation of multiple machines. This means the company can regularly rotate staff across different machines. She says, “This not only gives them a change of scene but also gives the business flexibility when it comes to annual leave or covering unexpected absences. “One of the questions discussed with team members in their check-in meetings is what training they would like or if there is a particular role they may be interested in in the future and we can identify training and business growth opportunities from these conversations.” newzealandprinter.co.nz
GRAPH-PAK
Since 2006 GRAPH-PAK PTY LTD has delivered high quality products and services to the printing and packaging industries in Australia & New Zealand. Our mission is to continue to provide advanced, reliable and functional equipment and engineering solutions and services that enable our customers to maximise their business potential.
SUPPLIER PROFILE
SERIESDIE DIECUTTER CUTTER SERIES SERIES SERIES DIE DIE CUTTER CUTTER See us at
on stand D08 The Insignia is a sheet-fed, rotary, The Insignia is a sheet-fed, rotary, The Insignia isis aadiesheet-fed, rotary, flexo magnetic cutter designed The Insignia sheet-fed, rotary, flexo magnetic die cutter designed flexo magnetic die cutter designed SHEETFED CONVERTING production-driven operation at flexo magnetic die cutter designed forfor production-driven operation at Die-Cut, Kiss-Cut, Strip and Deliver at for production-driven operation an affordable price point. production-driven operation at anforaffordable price point. an affordable price point. an affordable price point. INSIGNIAS W/ WASTE STRIPPING UNIT Make your mark with packaging, cartons, promotionals, ID cards, postcards and more when you offer in-house die cutting. With Insignia your customers will appreciate the quality and fast turnaround on their high-value products.
INSIGNIAS W/ WASTE STRIPPING UNIT DELIVERY OPTIONS:W/ Shingle conveyor, STRIPPING smart stacker or in-line with INSIGNIAS WASTE UNIT folding gluing unit. INSIGNIAS W/ WASTE STRIPPING UNIT
FEATURE-PACKED: Die-cuts, kiss-cuts, cut-scores, embosses, creases, perforates and hole punches—all with automatic waste removal.
FAST, FLEXIBLE & EASY-TO-OPERATE: Simple, fast changeovers using flexible dies and speeds up to 5,000sph. Handles substrates up to 30pt thickness. Runs in-line with a folder/gluer for a complete production line. FOUR SIZE MODELS (in inches) : 20x15, 20x20, 24x24, 30x24
Affordable, endless die-cut possibilities. The shape of things to come.
INSIGNIAS W/ RECEDING STACKER INSIGNIAS W/ RECEDING STACKER INSIGNIAS W/ RECEDING STACKER
A TRUE GUIDE & GRIP REGISTER A TRUE GUIDE & GRIPSHEET-TO-SHEET REGISTER SYSTEM ENSURE SYSTEM ENSURE SHEET-TO-SHEET AACCURACY. TRUE GUIDE GRIPGUIDE REGISTER SIDE&PULL IS ACCURACY. PULL GUIDE IS ENSURE CAPABLE OF PULLING EITHER ASYSTEM TRUE SIDE GUIDE & SHEET-TO-SHEET GRIP REGISTER CAPABLE OF ENSURE PULLING EITHER ACCURACY. SIDETOPULL GUIDE IS LEFT OR RIGHT MATCH PRESS SYSTEM SHEET-TO-SHEET LEFTCAPABLE OR RIGHT TO MATCH PRESS OF PULLING EITHER REGISTER EDGES. ACCURACY. SIDE PULL GUIDE IS REGISTER LEFT OREDGES. RIGHT TO MATCH PRESS CAPABLE OF PULLING EITHER REGISTER EDGES.TO MATCH PRESS LEFT OR RIGHT REGISTER EDGES. A TOP SUCTION AIR FEEDER A TOP SUCTION AIR IS POWERED VIAFEEDER A BUILT IS POWERED VIA A BUILT AINTOP SUCTION AIRINFEEDER BLOWER PUMP THE IN BLOWER PUMP INAIR POWERED ATHE BUILT MACHINE. ANVIA OPERATOR CAN AIS TOP SUCTION FEEDER MACHINE. AN OPERATOR CAN IN BLOWER PUMP THE INDEPENDENTLY IS POWERED VIA ADJUST AINBUILT INDEPENDENTLY ADJUST MACHINE. ANPUMP OPERATOR VOLUMES BOTH & IN BLOWEROF INBLOW THECAN VOLUMES OF BOTH BLOW & CAN INDEPENDENTLY ADJUST SUCTION TOANADJUST FOR THE MACHINE. OPERATOR SUCTION TORANGE ADJUST FOR THE & VOLUMES OF BOTH BLOW WIDEST OFADJUST MATERIALS INDEPENDENTLY WIDEST RANGE OF MATERIALS SUCTION ADJUST FOR THE POSSIBLE. INDEPENDENT VOLUMESTOOF BOTH BLOW & POSSIBLE. INDEPENDENT WIDEST RANGE OF MATERIALS SUCKER HEADS CAN BE SUCTION TO ADJUST FOR THE SUCKER HEADS CAN POSSIBLE. INDEPENDENT ADJUSTED TO SHEET SIZE. WIDEST RANGE OFBEMATERIALS ADJUSTED TO SHEET SIZE. SUCKER HEADS CAN BE POSSIBLE. INDEPENDENT ADJUSTED TO SHEET SIZE. SUCKER HEADS CAN BE ADJUSTED TO SHEET SIZE. A RECESSED SCRIBE LINE ON A RECESSED SCRIBE LINE ON SINGLE MAGNETIC MACHINES SINGLE MAGNETIC MACHINES AALLOW RECESSED SCRIBE LINE ON FOR FAST, CONSISTENT ALLOW FOR FAST,SCRIBE CONSISTENT MAGNETIC MACHINES DIERECESSED MOUNTING & ENSURES ASINGLE LINE ONDIE DIE SINGLE MOUNTING &FAST, ENSURES DIE & ALLOW FOR CONSISTENT TOOLS ARE HUNG PARALLEL MAGNETIC MACHINES TOOLS ARE HUNG PARALLEL & DIE DIE MOUNTING ENSURES CENTERED. ALLOW FOR FAST,& CONSISTENT CENTERED. TOOLS ARE HUNG& PARALLEL & DIE MOUNTING ENSURES DIE
INSIGNIA SERIES ROTARY DIE CUTTER
The Insignia is a sheet-fed, rotary, flexo magnetic die cutter designed for production-driven operation at an CENTERED. TOOLS ARE HUNG PARALLEL & affordable price point. Maximise your business potential and profits.
CENTERED. A PIN MOUNT machines SYSTEM ON DUAL This labour saving machine can withstand materials of density and tremendous forces, theA PIN Insignia MOUNT SYSTEM ON ENSURE DUAL MAGNETIC MACHINES are capable of applying up to 1,360kg of downward force directly to the cutting station to MAGNETIC ensureMACHINES the flexible ENSURE ATHEPINALIGNMENT MOUNT SYSTEM DUAL OF THEONPAIRED dies can cut through whatever it is being asked to do. THEAMAGNETIC ALIGNMENT OFSYSTEM THECYLINDERS PAIRED ENSURE SET DIEMACHINES TOOLS. PINOFMOUNT ON DUAL SET MAGNETIC OF DIE TOOLS. CYLINDERS THE ALIGNMENT OF THE PAIRED ALSO HAVE BUILT-IN MICROMACHINES ENSURE INSIGNIAS W/ WASTE STRIPPING UNIT INSIGNIAS W/ RECEDING STACKER ALSOTHE HAVE BUILT-IN MICROSET OF DIE TOOLS. ADJUSTMENT CAPABILITIES TO ALIGNMENT OFCYLINDERS THE PAIRED ADJUSTMENT CAPABILITIES TO ALSO BUILT-IN MICROENSURE MATING. SET OFHAVE DIE TOOLS. CYLINDERS ENSURE MATING. ADJUSTMENT CAPABILITIES ALSO HAVE BUILT-IN MICRO-TO ENSURE MATING. ADJUSTMENT CAPABILITIES TO ENSURE MATING. HYDRAULIC PRESSURE HYDRAULIC PRESSURE ASSEMBLIES ARE ADJUSTED EASILY ASSEMBLIES AREPRESSURE ADJUSTED EASILY HYDRAULIC VIA THE BLACK WHEEL. INFINITELY Available Sizes See us at VIA HYDRAULIC THE BLACK WHEEL. INFINITELY ASSEMBLIES ARETOADJUSTED ADJUSTABLEPRESSURE UP 3,000 PSIEASILY OF ADJUSTABLE UP TO 3,000 OFEASILY VIA THE BLACK INFINITELY CUTTING PRESSURE IS PSI AVAILABLE. ASSEMBLIES AREWHEEL. ADJUSTED • 510 x 380 CUTTING PRESSURE ISOPERATOR AVAILABLE. ADJUSTABLE UPWHEEL. TO 3,000 PSITOOF GAUGES ENABLE VIA THE BLACK INFINITELY • 510 x 510 GAUGES ENABLE OPERATOR TOPSI OF CUTTING PRESSURE IS AVAILABLE. DETERMINE MINIMUM PRESSURES Now in 4 Sizes ADJUSTABLE UP TO 3,000 on stand D08 • 760 x 610 MINIMUM PRESSURES Available in DETERMINE single and GAUGES ENABLE OPERATOR TO TO EXTEND DIEdual LIFE. CUTTING PRESSURE IS AVAILABLE. • 510 x 380 TO EXTEND DIE LIFE. magnetic cylinder drums also all in TO • 510 x 510 DETERMINE MINIMUM PRESSURES GAUGES ENABLE OPERATOR
• 610 x 610 • 760 x 610
Scan to watch the Insignia6
one hybridDETERMINE TOmodels EXTEND DIE LIFE. PRESSURES MINIMUM TO EXTEND DIE LIFE.
FOR FURTHER INFORMATION PLEASE CONTACT OUR HEAD OFFICE
Specialising in Capital Equipment PLEASE Sales, Service, Engineering FOR FURTHER INFORMATION CONTACT OUR HEAD OFFICE Specialising in Capital Equipment Sales, Service, Engineering Solutions and Consumables. Solutions and Consumables. FOR 1/44 FURTHER INFORMATION PLEASE CONTACT OUR HEAD OFFICE Head Office: Office: 1/44 President Avenue Caringbah, NSW, 2229, info@graph-pak.com.au Head President Avenue, Caringbah, NSW, 2229, email: email: info@graph-pak.com.au info@graph-pak.com.au SpecialisingEnquiries: in Capital Equipment Sales, Service, Engineering Enquiries: info@graph-pak.com.au FOR FURTHER INFORMATION PLEASE CONTACT OUR HEAD OFFICE Solutions Consumables. Specialising in+61 Capital Equipment Sales, Service, Engineering 438 106and 919 www.graph-pak.com.au
Unit 1G, 1-3 Endeavour Road, Caringbah NSW 2229, email: info@graph-pak.com.au Unit 1G, 1-3 Endeavour Road, Caringbah NSW 2229, email: info@graph-pak.com.au Toll Free: 1300 885 550 NSW www.graph-pak.com.au Unit Toll 1G, 1-3 Endeavour 2229, email: info@graph-pak.com.au Free: 1300Road, 885Caringbah 550 www.graph-pak.com.au
OPPORTUNITY
Direct Mail cuts through the digital noise
W
e have all spent far more time online for work, entertainment and shopping
than ever before. We have learnt to adapt to working and communicating differently. That includes tuning in, and more importantly, tuning out, unwanted communications, especially emails. Just 18 per cent are opened and the click through rate is only 2.6 per cent. How can brands reconnect with the disconnected? How can they establish or restart relationships with the more discerning customer?
Mail response One medium that consistently saw higher response rates in 2020 was direct mail. Great Britain’s Joint Industry Committee for Mail (JICMail) reported that 8.4 per cent of all advertising mail, which includes direct mail, door drops and business mail, encouraged traffic to advertiser websites, a near 50 per cent year on year increase. In the fourth quarter, 5.7 per cent of all advertising mail and business mail prompted a purchase, a rise of 19 per cent year on year. Royal Mail figures showed 25 per cent of British adults in the previous 12 months bought something, made a payment or donated after receiving mail. We also know that direct mail and partially addressed mail has a higher longevity and interactivity in the home than any other marketing communication. But there are a number of technology supported trends that can elevate the medium further and drive impressive results.
Digitally disconnected? Direct Mail can change that
ERWIN BUSSELOT
Targeted, creative and well considered campaigns deliver results
We know that personalised mail is 35 per cent more likely to drive an actual purchase than unaddressed mail. While 94 per cent of addressed mail is opened, read or set aside for later. The next evolution is hyper personalisation. Insight driven marketing using data analytics, buying behaviour, website browsing history and mobile app behaviour, combined with digital data driven production capabilities, can provide mail recipients with a highly tailored Direct Mail experience. A highly tailored approach is also delivered by programmatic direct mail. Here, a single direct mail piece is automatically printed and mailed following a specific event or action. Data driven digital presses can produce the communication, in varying volumes, to new customers, website visitors, online shoppers who abandoned their purchases, leads and many more depending on the goal.
Personalisation
Integrated call to action
Sophisticated variable data supporting hyper personalisation can connect your clients to their customers. Studies show relationships with brands have changed with the pandemic. Loyalty has been tested. Mail that connects can rebuild that relationship.
QR Codes are elevating customer engagement. Direct Mail specialist Who’s Mailing What! reported an increase in QR Code adoption to tie physical and digital worlds together. Signage, restaurant menus, and print advertisements all use
24
them to provide helpful, up to the minute, contactless information. There is also the Voice Activated Call To Action (VACTA), or the QR code for voice. Marketers can connect their mail piece to a smart speaker interaction adding an audible experience. The recipient can request a text to complete the transaction. Further, noticeability and recognition with branding in mail can be achieved with additional elements that engage other senses. People value something they can both touch and see 24 per cent more highly than something they can only see. Metallic inks, textured paper, specialty folds and die cuts, and even scent, can capture attention and help convey the message the mailing piece was designed to present. Developing targeted, creative and well considered campaigns delivers exciting results. Using print, you can help your clients connect those who have found themselves digitally disconnected. Erwin Busselot is the business innovation and solutions director for Ricoh Europe’s Commercial and Industrial printing Group. He advocates for digital print production advancements and a customer first approach to business.
July 2021 newzealandprinter.co.nz
WIDE FORMAT +Plus
Kongsberg releases its smallest footprint cutting table: The C20 Zero Media means zero waste l Open house at Computaleta l Roland DG adds curable inks
WIDE FORMAT NEWS
Kongsberg unveils C20 cutting table Kongsberg has launched the C20 cutting table, calling it the smallest high speed production table on the market. Fujifilm Business Innovation supplies Kongsberg cutting technology in New Zealand. At 1.6m x 1.4m, the C20 cutting table is the smallest in the expanded C Series range. However, Kongsberg says the C20 retains the same professional features and specifications as its bigger counterparts. Stuart Fox, president of Kongsberg Precision Cutting Systems, believes the C20’s small foot print will appeal. He says, “We know that industrial manufacturers, as well as small sign shops, require a high-speed cutting table. As a result, they can keep
Small footprint: Kongsberg’s latest cutting table, the C20 up with the manufacturing process. But floor space comes at a premium. The high cost of owning or renting space is an issue for many in the sign and display market. The C20 means those businesses don’t need to compromise on production and quality due to a lack of available space.”
The company says rock solid engineering ensures the Kongsberg C Series delivers the highest levels of performance. The cutting table uses aerospace technology. It combines an aluminium composite tabletop, a rack and pinion drive system and dynamic table mapping.
Kongsberg says these elements deliver the greatest cutting accuracy and consistency. It offers multiple tool combinations during production. In addition, the tooling system includes a material thickness probe and an optional camera for registering printed and unprinted material. Fox adds, “Like the entire C Series range, Kongsberg has designed high performance tooling to further increase throughput and quality. “Achieving optimum performance from a significantly smaller footprint is significant for the sign and display market. “The Kongsberg C20 is an investment to drive the owner’s creativity and production to new levels.”
Zero Media means zero waste Computaleta has introduced Zero, a range of PVC-free, self-adhesive media. The company says the film prints exceptionally well and can be recycled in New Zealand. Arlette Farland, director at Computaleta says, “Waste has always been a problem in the industry as PVCbased media can take up to 500 years to break down. However, she says that together, we can protect the industry’s future by making sure we have alternatives to traditional self-adhesive films. “Many brand owners are demanding more sustainable ways of doing business, so it is only natural that the way they advertise will also face scrutiny. It is important to us that we can support our customers and industry through that demandchange with a supply solution that helps the planet and retains those environmentally conscious customers at the same time.” The Zero brand of films are PVC-free and 26
Recyclable: Computaleta director Arlette Farland with a fence post made from PVC-free recycled film recyclable through a costeffective bulk bag and small volume return system that sees them chipped and baled and used by a local manufacturer to make biocertified fence posts. The top sheet and liner can be completely recycled, making this a genuine zero waste product converted locally. The Zero range of products are self-
adhesive polypropylene films designed to replace the high-waste quick-turnaround print advertising media used in retail sales and promotional signage campaigns that are only up for a short time and do not require the longevity of PVC. Farland says suppliers have an essential role to play to help support the
industry to become more sustainable. She says, “We know this problem will not go away as customers are much more conscious about the materials they use. Zero is a significant first step in giving media buyers the option to use more sustainable products. Any change we make today can only have a positive impact on the waste our industry produces tomorrow. “There is a three-step recycling process. Step One is to buy a bag and fill it up with Zero printed stock and/or liner. “With Step Two, waste is collected and delivered to Abilities Group or Disabled Citizens Society, giving meaningful work to people with physical and intellectual disabilities. They take the waste bags of Zero product and bale them. “The last step sees the bales delivered to Future Post, which recycles them into 100 per cent environmentally friendly. premium fence posts. They can be recycled again, creating an ongoing sustainable solution.”
July 2021 newzealandprinter.co.nz
Modular cutting systems for maximum efficiency • Fully automated operation • Maximum productivity • Module-based - highly versatile • Proven across many cutting applications
Special bundle deals until the end of August 2021* Contact us for your individual consultation *
T&Cs apply
Aarque Group are New Zealand’s leading supplier of Zünd digital cutters
www.aarque.co.nz
•
focus@aarque.co.nz
•
Freephone 0508 22 77 83
WIDE FORMAT NEWS
Fespa lines up 300 plus exhibitors for global expo More than 300 screen, digital, and textile printing manufacturers and suppliers have signed for this year’s Fespa Global Print Expo. The show, set for October 12-15 in Amsterdam, The Netherlands, will highlight all the latest innovations in screen and digital printing, consumables, workflow, and colour management solutions. Neil Felton, chief executive at Fespa, says, “The past year has been understandably challenging for all of us in the industry. Virtual events such as Fespa Innovations and Trends have enabled the speciality print community to stay up to date and access new product launches, suppliers and manufacturers have
Fespa visitors can connect with manufacturers and suppliers at the October show communicated to us that they are keen to interact with printers and sign makers in a live setting.”
Fespa Visitors can see hardware solutions from confirmed Gold sponsors Brother and Mimaki as
well as Agfa, Canon, Durst, Fujifilm, Han Glory and Roland DG. European Sign Expo, the European exhibition for non-printed signage, will again co-locate with Fespa Global Print Expo. This event looks to connect signage professionals with companies specialising in channel lettering, digital signage, dimensional signage, engraving and etching, illuminated displays, out of home media, LED and sign tools. Felton adds, “Across the industry, we are seeing signs of recovery and regeneration and we believe October is a good time for everyone in the industry to look to the future and focus on new revenue streams and application opportunities.”
Orange and red add value to ink Roland DG has announced the addition of EUV5 Orange and Red UV-curable inks for use in the VersaUV LEC2 series of UV-LED printer cutters. Aarque supplies Roland DG in New Zealand. In addition to CMYK, Clear, White and Primer, EUV5 UV ink now supports new Orange and Red inks as process colours. Further, CMYK + Orange + Red expands the colour gamut by approximately 20 per
cent. As a result, it increases the number of Pantone colours reproduced by approximately 200 colours compared to four-colour CMYK. The company says Roland DG’s True Rich Colour print settings maximise the potential of hardware and inks. This results in stunningly vibrant graphics with neutral greys, smooth gradations and natural skin tones. Roland DG adds that it can now
more accurately reproduce brand colours. Tony Miller, Division president of global sales and marketing at Roland DG, says the new inks add value. He says, “The LEC2 series is characterised by its versatility, quick turnaround, and special printing capabilities. This means high value-added expression on a wide range of compatible media.” He says the LEC2 series offers integrated printing
and cutting, diverse media support and ease of use and that the LEC2 series UV printer cutters are ideal for quick turnaround. Applications include adhesive decals, labels and stickers, signs, POP, backlit panels, interior décor and packaging prototypes. He adds, “We feel confident the addition of Orange and Red UV inks will bring more value and competitiveness to our customers’ businesses.”
Epson T-Series offers smaller footprint Epson has unveiled a new generation of production class, SureColor T-Series wide format printing solutions. The company says the new printers have an innovative, compact design. It will unveil five new SureColor T-Series dual roll models later this year with the SureColor T7760D 112cm first out of the blocks. Developed from the ground up, the SureColor T-Series models include Epson’s latest PrecisionCore 28
print head. Epson says the new printhead provides outstanding image quality. In addition, it enables higher speed performance than previous generation models. Features include: • New PrecisionCore Micro TFP printheads delivering prints at speeds over 130 square metres per hour. • Superior image quality with UltraChrome XD3 6-colour inks - including a new red ink.
• Compact design makes it 22 per cent smaller than the previous generation. • Simplified workflow with a usable flattop design, and complete front operation. • Dual-roll productivity accommodates two media types or sizes, and the second roll can be used as a take-up reel for roll to roll production. • Configurable touch screen control panel allows automated routine maintenance.
• Adobe Embedded Print Engine offers operators high speed processing and PDF printing convenience. • Epson Cloud Solution PORT enables remote management and monitoring. • Versatile media handling allows printing on a much wider range of media such as glossy, bond, matte, specialty media, and rigid posterboard up to 1.5mm thick.
July 2021 newzealandprinter.co.nz
ww son
p w.e
UV INK
E C O - S O LV E N T I N K
.nz .co DY E S U B L I M AT I O N I N K
og /pr
RESIN INK
Total Signage Solutions from the Vendor You Can Trust.
hic rap
PIGMENT INK
Epson’s signage and décor printers deliver higher image quality with superior colour and
gradation. They offer wide media support and cost-effective production backed with
on-site CoverPlus extendable up to 5 years. From indoor POS, outdoor signs, back-lit custom cabinetry, flags and merchandise, Epson has the selection for you.
www.epson.co.nz/prographics
s
displays, window decorations, banners and vehicle wraps to wall coverings, floor stickers,
See us on Stand G20
WIDE FORMAT
Computaleta opens house
R
ecently, Computaleta hosted open houses at its Christchurch and Auckland premises. Arlette Farland, director at Computaleta, says, “After all the Covid disruptions in 2020 and early in 2021, and with other events having been cancelled we wanted to get people in the industry together. We have a lot of new things to share and bringing people together to talk, and that collective experience, reminds us of what we have in common. “Our growth has accelerated this year since launching new technology; signing a deal with Osram; adding Summa cutters; and selling the HP R Series flatbeds and commercial printers. We have one more announcement to make in August too that will round out our hardware solutions.” Having reached this point, the company will consolidate what it has. She explains, “We have to make sure we can provide our customers with the best service and support they deserve. It is so important that we can still meet, and exceed, our customer expectations. “The customer experience is number one, and the minute we can’t meet that, we fail. So, I am very conscious that, despite all the growth, that it comes in a steady, stable way. We want customers to be able to rely on us, to count on us to be there when they need us most. That is also why we have chosen to specialise in a particular print hardware brand (HP) rather than have multiple offerings. By doing so, we can do it really well. We really took those showcase nights as an opportunity to show what we have done and share that with our customers. It was a celebration in a lot of ways. “On the night of our Auckland Expo, we launched our new Zero Waste digital print film and a new fully automatic laminator called PerfectLam, which has my technician’s tick of approval. We also showcased our new HP 800W and 700W printers, as well as new LED lighting from Osram and the new 3M IJ280 Print Wrap Film as well as a
30
Noel Morrison, Computaleta founder with his daughter and Computaleta director Arlette Farland
Open houses prove popular in event starved Aotearoa
general collection of products across various suppliers that have only been in the market the last couple of years. “The two events were a lot of work to put on, so we feel pleased and grateful the industry came out to support it and the feedback has been overwhelming. We have done a lot of out of house expos in the past, rather than in house, so we just used that experience to make sure it all went to plan, and it did.”
Competitors cooperate Computaleta had the 3M team on hand to demonstrate the new IJ280 Print Wrap Film, 3M Window Films and interior décor products. She says, “They really stepped up across both expos and had a great team there to showcase the broad range of solutions we offer within the signage and print markets. Computaleta is the only distributor with all of the 3M product specifically for the sign and print industry in New Zealand. So, our range is the broadest and as a result, 3M recognise us as an important channel partner.” The Covid lockdown in Melbourne meant that Cal James, Arlon’s expert trainer
could not attend but Neil Gomez, Arlon’s director of sales, travelled from Sydney in his place at the last minute. Farland says, “Neil showcased Arlon SLX+ and its Illuminate wrap films. While Cal was in lockdown, he jokingly called himself ‘the B Team’, but it just shows how much they wanted to be here to support us and the New Zealand industry. “Unfortunately, due to Covid and the short notice, his demo kit could not make it over with him, so 3M was actually very generous and lent him a car door panel to showcase the Arlon SLX+ products. “It was great to see a big corporate like 3M not hesitate to offer to help its competitor in a time of need. They don’t want to shout about it either. They simply said, ‘It’s no big deal’, but I think this exemplary behaviour shows competitors can also collaborate to support the industry, together. “We also had HP with us at both events, as well as Tara from Tesa Tape and they were very generous with a great offer for attendees and plenty of giveaways. We have great relationship with all Continued on page 32
July 2021 newzealandprinter.co.nz
ww cig w.
.nz .co up ro
THE REVOLUTIONARY
SERIES
Transform almost any surface with HP’s rigid Latex printer, the revolutionary R Series, now available through Computaleta.
We give you more ways to express your ideas, more tools to showcase your craft, and more technology to push your creativity further than ever before. After almost 40 years, we are still 100% New Zealand owned. With an expert team, Computaleta can help you with all your hardware needs, contact us today.
0800 505 600 | clgroup.co.nz
WIDE FORMAT Continued from page 30
Computaleta aims to provide its customers with the best service and support our suppliers, and we believe working together ethically to benefit each other is important and leads to long term success. “We take that same approach with our customers. We always ask, ‘How can we help?’ If we are not helping our customers grow their business, we also are not growing. “We aim to provide more tools and more technology for our customers to push their creativity further than ever before because our future rests in the creative hands of our customers. We are all interconnected. Even our competitors drive us to do better. That combines to make our business a lot of fun, too. “Getting together with our customers and finding out what drives them, what problems they have and how we can help solve them is incredibly important. By doing so, we want to create a stronger industry, one that is more resilient to technological change and can take advantage of new growth opportunities so that we can all stay in good stead as the decade progresses. “On a deeper level, we are all just trying to create a better future for our families. As a family-owned company, we get that too. “We had a huge turnout for both events. “For Christchurch we had people from all over the south come along from as far afield as Nelson, Invercargill, Timaru and West Coast as well as all our locally based customers. “In Auckland we had people from Kerikeri and Tokoroa, as well as Hamilton and Te 32
Awamutu and even, someone from Invercargill who missed our Christchurch event flew up for the night.” Company founder Noel Morrison attended both events. He says, “It really made my night to see so many come from so far to join us. It meant a lot to me to see them make that kind of effort and it drives us every day to give that back in kind.”
Follow up and feedback Computaleta has received “overwhelmingly positive feedback”. Farland says, “For those that travelled, we wanted to make sure they had not only a great time but got a lot of value out of it. And even for those that simply came over the Harbour Bridge because, you know, people are taking time out of their night with their own families to spend it with us. We wanted to make sure they left feeling pleased they attended, and they did. “We have plenty to follow up on. We sold some hardware at each event, and we have people
Like its customers, Computaleta is locally owned and operated Kiwi company
who want to test the new print films. We also found out about some of their existing problems, so it is our job to solve them. “One satisfying aspect of the open houses was the chance to simply build closer relationships with our customers and meeting with our industry friends over the beer or two.” She can’t say that it will become an annual event. She says, “We turn 40 next year as a company, so I am sure we will have to put on something spectacular to celebrate. After all, at 40 and still going strong and still under the same New Zealand ownership is something to saviour. Not a lot of companies last that long. It is a real testament to Noel’s leadership in the industry and his long term view of putting our customers first and keeping our supplier relationships strong. We feel grateful and humbled that they all choose to support us.” Expos and open houses come with considerable costs for the hosts. “She says, “While it is important to get a tick in the box in terms of return on investment to justify hosting the events, we also see the uncosted benefit of really strengthening those customer relationships. “You can’t put a value on that; it is priceless. It means so much to us to be able to hold our customers closer and share in their year of ups and downs because, we understand. We are business owners too. We have a lot of shared history and that matters.”
July 2021 newzealandprinter.co.nz
It’s good to have friends in the business, join the Printing.com family today and become part of the most widely distributed print network in New Zealand. The price might surprise you…
www.joinprinting.com www.joinprinting.com
https://www.printing.com/nz
President Post – judging excellence: it is not so easy
I
have been lucky enough these last few years to have been selected as one of the judges in the NZ Sign & Display Awards of Excellence. This has been one of the best and most difficult experiences of my career. Over the years I have been a keen entrant in these great awards and have often sat in the crowd at awards evenings with the nervous tension and excitement that comes with entering your best work to be judged by some of your peers. While I have sometimes not agreed with the judges over the years, since becoming one, I have developed a whole new appreciation of what they go through and the process they follow to make their sometimes-contentious decision. The judging panel is made up of three judges, each an experienced professional in their field. We all have different viewpoints and preferences on what is important to each entry. While one judge will concentrate on the visual design of the entry, another can give priority to the detail and execution of the job. This gives a wide criteria base to the judging process. We receive between 300 to 500 entries each year in the 20 categories, making the process, while fun, a long laborious task.
Stage One This stage sees judges reading each entry through and checking that it complies with the rules of entry. Is it in the right category? Is it completely anonymous as to who has entered the job? So, no images with the sign shop’s branding on vehicles or uniforms in background. Does the content description identify the entrant in any way? If any of these are present, the entry must be disqualified. It happens every year. Some entries may be moved to a more suitable category. Tips Carefully read each category’s rules and the details required to enter that category. Make sure there are no identifying 36
ANDY LOWE, PRESIDENT NZSDA
Andy Lowe shares his insights into the judging process for the NZSDA Awards of Excellence
All signees should consider entering the NZSDA Awards of Excellence images in the background of your entry photos, including staff uniforms, sign shop branding etc. Consider very carefully which category to enter your job. If unsure, enter it in both categories. If you need clarification, just give the convenor a call.
Stage Two Now, it gets tricky. Each entry is broken down into percentages on sections. An overall percentage qualifies the entry to the final round. Different judges have different views on which criteria section carries more weight, but have found generally, the overall percentages show the same or similar preferences to the same jobs. The top 10 scoring entries in each category move on to the final stage of judging. Tips Give concise and detailed descriptions of your entry. The more details you give, the broader the information the judges must consider if they are unsure on a specific process or detail in the entry, they may give preference to the entry that has that has detail described. In all the categories except 16 for Original Inhouse Design, the visual design of the entry does not have to be completed by the company entering. Give that detail in your description as most judges will give higher marks to a job that has been designed by the entrant. The same goes for the technical construction of the entry.
Remember: details, details, details. Take clear and well composed images. An entry with the photos backdrop complementing the entry rather than a workshop car park may do better in the judge’s eyes. Some of the best entries I have seen have been works of art in their own right. Take your time and really consider the details you give on your entry. If you find some part of your entry tricky and challenging, the judges generally do too, and will respect the challenges overcome to complete the job, but they need to know what these were.
Final Stage The judges gather in a day long meeting to deliberate and discuss the top scoring entries and decide the medal winners. This is a great process to be involved with as I have learned to better understand other perspective on things and have also learned to consider some different elements in any one entry. I have also been lucky enough to have collected some medals over the years and count this as one of the major highlights in my career in this cool creative industry. I encourage all signees to give entering a go. The satisfaction of hanging a New Zealand Sign & Display Awards of Excellence Award on your wall is something everyone can experience if you just give it a go. Good luck!
July 2021 newzealandprinter.co.nz
ww
sd nz
ee. ig n w.s
z
n rg. a.o
NZP CLASSIFIEDS
To advertise please email brian@newzealandprinter.co.nz
Employment Help Needed? Whether you are an Employer or an Employee Viv can help as we offer a full recruitment service across all positions for the print, label, packaging, signage and related industries.
Eamar is a leading producer of customised PVC and polypropylene packaging and stationery products. We have more than 30 years experience tailoring our products to the specific needs of our customers. Our skilled staff and 'can do' attitude mean you are limited only by your imagination. If we do not already manufacture the product you seek, we will find a way to do so. With our sister company, Tabbing Services, we provide a complete solution for all your packaging and stationery requirements.
Call: Viv Poppelwell 0274974997 Email: viv@vpr.co.nz www.vpr.co.nz
So come and see us first! PRINTNZ REGISTERED MEMBER
11b Culperry Rd, Glendene, Auckland 0602 Ph: 09 836 9069 www.eamar.co.nz
Classifieds New Zealand Printer Classifieds make business happen Advertise here to offer used or surplus equipment or consumables to businesses across New Zealand. You can advertise for a single month - or all 11 issues over a year (we don’t publish in January) and save! (New: prepay for a full year’s advertising and save 10%!) Whether you have goods or services to sell (or that you want to buy), have a business for sale (or want to buy one) or you have a job to fill, NZP Classifieds works hard for you! yourAqua, printPMS ads431 work Logo details;Now, PMS 3258 grey
even harder for you - online too!
NZP Classifieds ads are found at the back each issue - always in the same place, for easy reference. Many readers look at the NZP Classifieds first when they start reading their monthly issue of NZP. Email Brian Moore brian@newzealandprinter.co.nz for details
38
July 2021 newzealandprinter.co.nz
CONGRATULATIONS! TO ALL WINNERS OF THE 2021 PRIDE IN PRINT AWARDS
DONUT FORGET TO PAT YOURSELVES ON THE BACK (WE JUST HAD TO GET ONE MORE PUN IN THERE)
Patron 2021
Sponsors 2021
Media Sponsor
Friends of the Awards Sealed Air (Hamilton) / Wholesale Print Blue Star Group (New Zealand) Limited Soar Print / Pakworld
ww cy w. * 91％
ON/OFF instant light source switching
15,000hr
lower power consumption
long life
Ozone free
Low heat
Mercury free
A1-Size 8-Colour Offset Press with LED-UV and Perfecting Device
r1
be RMGT 920PF-8 LED-UV
RMGT 1050TP-8 LED-UV
1,050mm Format 8-Colour Offset Press with LED-UV
NEW! LED-UV now available to all
No odor No Ozone No spray powder No set-off No loss time
• Instant dry • Instant ON/OFF irradiation
• Up to 91%
No VOC (Volatile Organic Compounds) Reduce heat generation Long life span
Energy-Saving & Environmentally-Friendly LED-UV dry-to-dry printing system. Pioneering success, first introduced in Drupa 2008. Ryobi single-handedly led the industry in LED-UV printing. This revolutionary, award winning printing system offers impressive cost-savings by greatly reducing replacement frequency, power consumption, installation space and peripheral equipment space, while eliminating the odor of UV printing. The defecto standard for small lot on-demand printing today, it is an important strategic advantage in being able to provide high-quality, small lot on-demand printing at low cost. Now, 13 years later, Cyber is applying our wealth of expertise as an LED-UV pioneer to provide the printing industry with innovative solutions that meet your needs. Rediscover the joy of printing… Specifications
om
Reduce CO2 emission No large peripheral equipment No need for overprint varnishing Reduce electrical consumption
6.c 97
2021 ushers in a new chapter to LED-UV dry-to-dry printing system. It is now made available to all makes and models of offset printing machines. Starting from $90,000, come join the LED-UV revolution.
Why LED-UV ?
Operating Temperature
25°C
Additional Printing substrate
Yupo, foil, plastic and film
Lifespan
15,000 hours
• Up to 15 times
Irradiation
Patented optical design
Applications
Ink and varnish
Printing on film and cardboard Just like your conventional offset press ...without the cons.
Start-up time
0 seconds
Press size
52cm - 162cm
Shut down time
0 seconds
Printing Speed
18,000 sph
New Zealand - Paul Hilleard (64) 21 191 6548 Sydney - Rob Crough (61) 423 337 788 Melbourne - Greg Knight (61) 411 338 855 Brisbane - Peter Erskine (61) 432 663 322 Perth - Alan Strugnell (61) 418 955 512 Malaysia - Tel: (60) 3 7955 1668 (Kuala Lumpur) Indonesia - Tel: (62) 21 2555 8924 Tel: (60) 7 598 0771/2 (Senai, Johor) Vietnam - Tel: (84) 9 0938 9468
New Zealand : Unit 22, Ground Floor, 6 Ken Browne Drive, Te Rapa, Hamilton 3200, New Zealand Tel: (64) 7 949 7722 Sydney : 38 Victoria Street, Beaconsfield, NSW 2015 Australia Tel: (61) 2 9318 0099 Fax: (61) 2 9318 0399 sales@cyber1976.com www.cyber1976.com
Singapore - Tel: (65) 6272 8936 Thailand - Tel: (66) 2 682 3411-4