New Zealand Printer November 2021 by The Intermedia Group

November 2021

New Zealand Printer

Keeping it local, let the world know

PNZORG0000 Keeping print in New Zealand is more important than ever. Use this logo so both you and your customers can demonstrate the part you are playing. Apply to PrintNZ on info@printnz.co.nz or phone 0800 654 455

Let’s work with RoVE Making quick print sales Cut out the bad cookies How to phase out plastic

W O R K I N G

F O R

O U R

I N D U S T R Y

A N D

O U R

M E M B E R S

E V E R Y

D A Y

1987-2021

with

WIDE FORMAT

years in print

+Plus

NEW ZEALAND WIDE SERVICE

LANDING Y FEBRUAR

2022

THE NEW FLATBEDS

THAT IMPROVE YOUR ROI TO FAB The new Acuity Prime FB30 and FB20 flatbeds offer high quality printing on a range of medias, supported by its five dedicated vacuum zones and optional jettable primer. This range is available at a cost effective price point and offers an excellent return on investment. And when you’ve had your new printer installed, FUJIFILM’s nationwide service network will keep it printing! With a range of print modes the FB30 can print up to 45sm/hr, and the FB20 up to 29sm/hr FB30 has triple heads printing 4,5,6 or 7 channels FB20 has double heads printing 4,5,6 or 7 channels Both have the ability to print on a variety of media, up to 51 mm thick. Both the FB30 & FB20 have a print resolution of up to 726 x 1,200 dpi (Fine Art). FUJIFILM Uvijet HM LED UV ink curable inks Lower cost of ownership and excellent ROI

For more information contact the Wide-Format Team on 0800 242 646. Finance avaiable though

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November 2021 Features p14-41

14 ICG Soar: Two of the country’s leading print businesses, Image Centre Group and Soar Print have merged 16 Well being: The most common mental health issue we face is anxiety. Steven Gamble looks at how to recognise it and how we can deal with it 18 Printerverse: The industry needs to now focus on getting some quick wins for some quick sales and develop relationships, says Deb Corn 40-41 Real Media Collective: In two years, Google will eradicate the third party cookie. Kellie Northwood discusses what this will mean for the printing and mail industries Labels & Packaging p26-38

CONTENTS PrintNZ p10-12

10-12 Helping Hand: Iain MacIntyre speaks to some experts about how the printing industry is responding to the government’s wide ranging Reform of Vocational Education (RoVE) Wide Format Plus p19-25

22-23 NZSDA Update: Melissa Coutts looks at the issues around vaccination mandates in the workplace and the need to get staff members on board with information and a transparent approach to any coming changes 24 NZSDA President: Andy Lowe explains why he believes clear communication holds the key to signees making a success of their relationships with customers

26 Kurz: With the need for packaging to be more attractive now than ever before, embellishment is the value add for many designers, printers and converters, says Kurz ANZ managing director Stephen Pratt

Advertiser’s index

Aarque 7, 21 APM 7 Competenz 27 Contact Labels 7 Currie Group 7 Cyber OBC Eamar Plastics 42 FUJIFILM NZ IFC Graph-Pak 42 Graphic Lamination & Coating 5 Konica Minolta 17 NZSDA 25 People In Print Awards 39 Pride In Print IBC Print NZ OFC, 13 RICOH 6 VPR 42 Wholesale Print 31

28-30 AIP: The journeys that some companies have taken in terms of packaging designs are inspiring, and others can learn by example 32-33 Packaging Forum: The country’s largest packaging industry group welcomes the government’s move to phase out difficult to recycle plastics 34-35 Digital flexo: Global digital packaging printing specialist ePac Flexible Packaging has launched in Australia and intends to head across the Tasman 36-38 Anti-counterfeiting: A recent Label Academy master class examined the label and package print industries’ role in combating brand piracy

NEW ZEALAND PRINTER

PO Box 32-395, Devonport, Auckland 0744 EDITORIAL: 021 631 559 Bruce Craig, Editor: bruce@newzealandprinter.co.nz CONTRIBUTORS: Deb Corn, Melissa Coutts, Steven Gamble, Andy Lowe, Iain MacIntyre, Hafizah Osman, Stephen Pratt, Andy Thomas-Emans CIRCULATION: subscriptions@intermedia.com.au

ISSN 1171 7912

DISPLAY ADVERTISING SALES & SERVICE: Brian Moore – brian@newzealandprinter.co.nz +61 410 578 876 CLASSIFIED ADVERTISING: Brian Moore – brian@newzealandprinter.co.nz DESIGN & PRODUCTION: Carrie Tong – carrie@i-grafix.com

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Printer Media Group New Zealand: New Zealand Printer, ProPack.pro Asia Pacific: ProPack.pro Australia: Australian Printer, ProPrint MANAGING DIRECTOR: James Wells – james@intermedia.com.au GROUP PUBLISHER: Brian Moore – brian@newzealandprinter.co.nz © Copyright 2021: Contents of this magazine are subject to copyright and cannot be reproduced without written permission of the publisher.

DISCLAIMER This publication is published by The Intermedia Group Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication. Copyright © 2021 — Charted Media Group Pty Ltd

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November 2021

NEWS IN BRIEF COLOR-LOGIC says it has made it easier for designers to use digital variable metallic data printing using Adobe InDesign, with a detailed tutorial that details the steps involved to produce print files for digital presses. It says that with metallic printing, many designers become overwhelmed with preparing the necessary white ink masks and the peculiarities of merging databases with otherwise simple print files. Using Color-Logic at the design stage with the digital output on metallic stock, a design can include variable foil colours and embellishments in fonts, elements, or images. SEIKO EPSON has become the first company in the Japanese manufacturing industry to convert to 100 per cent renewable electricity for all its domestic sites. The company plans to convert all of its global sites by 2023 as it seeks to become carbon negative and underground resource free. It will invest approximately ¥100bn ($1.22bn) yen on decarbonisation, closing the resource loop, and environmental technology development and will concentrate most of its management resources on the development of products and services that help to reduce environmental impacts. AGFA will partner with Atos, which will design and implement first class IT solutions for the company. Pascal Juéry, chief executive at Agfa, says, “As part of our ongoing transformation programme, we strive for a simple, agile and future proof digital organisation. This partnership will allow Agfa to fully focus on its customers and the strategic evolution of its solutions portfolio, while relying on a partner for IT solutions and developments. Atos’s quality standards and technical skills perfectly meet our needs.”

Monz set to take reins at Heidelberg Heidelberg has appointed Dr Ludwin Monz as its new chief executive officer, replacing Rainer Hundsdörfer from April 1, 2022. Martin Sonnenschein, chairman of the Supervisory Board, says, “We would like to thank Rainer Hundsdörfer for his extraordinary commitment as chief executive officer of the company. He has succeeded in steering the company successfully through the Covid-19 crisis. Also, he has set the course for the company’s further strategic development and establishing new business such as e-mobility. Hundsdörfer says, “These have been very challenging years here at Heidelberg. We successfully defied the pandemic and strategically

Dr Ludwin Monz will become chief executive officer at Heidelberg from April next year realigned Heidelberg through our successful transformation. I am proud to be part of the Heidelberg family. I wish my successor Ludwin Monz a good start to the new financial year and continued success.”

Monz has a doctorate in physics and is an MBA graduate of Henley Management College in the UK. His career has involved working as a scientist before moving into management roles. Sonnenschein, says, “With this appointment, Heidelberg is gaining a suitable face to drive forward its strategic realignment. He is a proven expert in high technology and innovation with capital market experience.” Monz says, “For me, Heidelberg is a flagship of German mechanical engineering. I see enormous potential for the future in the broad expertise of its employees, its widely branched global organization, and its longestablished brand.”

Stratasys buys Xaar 3D Inkjet printhead manufacturer Xaar will sell its remaining interest in Xaar 3D to its partner Stratasys Solutions, which previously had a 45 per cent stake in Xaar 3D. John Mills, chief executive at Xaar, says, “We have enjoyed our partnership with Stratasys. We look forward to continuing to work with them to supply printheads to Xaar 3D and share in the long-term success of the business. The agreement allows us to focus on our core business, and other opportunities in the market,

to support our long-term growth strategy.” Stratasys has introduced its H350 3D printer, the first system powered by Xaar’s 3D powder-based SAF technology. Joav Zeif, chief executive at Stratasys, expects general availability before the end of this year. He says, “We are committed to being the leading provider of production scale polymer 3D printing for our customers. Additive manufacturing continues to transform industries around the world. The H350 printer and SAF technology are central to that mission.

They give us a powerful platform for meeting the needs of customers. This covers industries such as commercial goods, automotive, consumer goods, and consumer electronics. “Customers tell us this technology’s consistent performance at higher volumes helps them grow their businesses. In addition, it provides them a significant competitive advantage. We are excited to welcome the outstanding team of innovators from Xaar 3D to the Stratasys family.”

NEWS for New Zealand – all the latest print industry news from home and overseas, delivered to your inbox Go to the news website

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NEWS

Hi-Tec Ink adds latest Nutec solution Nutec Digital Ink has expanded its range of UVcurable inks optimised for LED lamp curing with the addition of Ruby R20-HYB ink. Hi-Tec Ink supplies Nutec in New Zealand. Les King, managing director at Hi-Tec Ink says, “This new ink is optimised for LED curing and offers a superior colour gamut for brighter, more vivid images. It is ideal for indoor signage and outdoor advertising and is offered in one litre bottles in CMYK and light colours.” A general purpose, fast curing, hybrid UV-curable ink, the Ruby R20-HYB has applications for rigid or roll to roll applications. Its formulation offers compatibility across a range of printer models using Ricoh MH5420/5440 Gen 5; Ricoh MH5220 Gen 5s, and Kyocera KJ4A printheads. King adds that the new ink performs well in a demanding, high speed printing environment. He says, “This latest development in Nutec’s product offering fulfils an increasing demand for more environmentally-sensitive solutions. LED lamp curing

IN BRIEF ENFOCUS has revamped its customer portal, My Enfocus, which allows Enfocus customers to find relevant information specific to them, such as license keys and dashboards as well as allowing them to download the latest installers, assign subscriptions, or log a support ticket. They can manage all their products, payments, apps, and installations. Tim Bernaerdt, head of Customer Success at Enfocus says, “Continuous improvement is one of the core values of Enfocus.”

Les King, managing director for Hi-Tec Ink is considerably less energyintensive with a smaller carbon footprint than traditional or conventional lamp curing. Ruby R20HYB UV curable ink is a valuable addition to the range of Nutec solutions that we offer. “Earlier this year, Nutec expanded its water-based dye sublimation ink range with the latest addition of fluorescent options. This gives a wider, brighter colour palette with the addition of both fluorescent yellow and fluorescent

pink. This is good news for companies expanding into the likes of soft signage, active wear, and interior décor textiles. “We offer a diverse range of solutions and as we move into the end of the year and beyond, we are really looking forward to delivering solutions across the board for our customers.”

HEIDELBERG has increased Wallbox sales in Germany, Austria, and Switzerland, as it further expands its e-mobility production. In Germany, the company now has a 20 per cent market share for wallbox systems. The company has added a fourth wallbox production line and is developing new sales channels throughout Europe with local partners in Austria, Switzerland, France, Poland, and Hungary. Rainer Hundsdörfer, chief executive at Heidelberg, says, “Our charging technology business is booming. Though logistics chains are still not operating smoothly, we can drive further growth by expanding our production.”

Fiery boosts short run work EFI has launched the latest update to its Fiery Command WorkStation, Version 6.7, to help boost short run work. The company says Fiery Command WorkStation enables a unified Fiery Driven print room. Operators can control all Fiery servers, either local or remote. John Henze, vice president of sales and marketing at EFI Fiery, says, “Getting many short run, high quality jobs done as fast as possible is in the Fiery DNA. At EFI, we have always been focused on the challenges of high volume, short run work. “Our customers choose Fiery because it excels in this area, and this newest Command WorkStation release gives EFI Fiery newzealandprinter.co.nz

customers even more of what they want.” The enhanced solution includes automated job tagging using print pre sets to help customers classify, find, and manage jobs faster. A new search tool means an operator can search for jobs across all their company’s connected Fiery DFE servers. Command WorkStation works in tandem with connected Fiery Workflow Suite software. Henze says this makes other important print job preparation tasks simpler and faster. The Workflow Suite’s Fiery ImageViewer solution has new controls for reordering, duplicating, or deleting pages. This eliminates the need to step out of the tool for simple page level edits.

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November 2021

Ricoh New Zealand Meet the Team

Mark Burgess National Commercial & Industrial Print Specialist

For this month’s ‘Meet the Team’ series we introduce Mark Burgess. Mark has been with the team from the early days and brings a wealth of experience and knowledge to our customers.

Industry Background I have been assisting customers with their digital print platform purchasing decisions and application development for 30 years and have been with Ricoh for 14 of those. I enjoyed helping Ricoh set up the Commercial and Industrial Print division in New Zealand and have been very fortunate to be able to help deliver Ricoh technology and solutions to the market.

Areas of specific interest I have been very interested in the development of the digital print industry and it’s continuing evolution. When I started selling digital print products they were scorned by most commercial print providers (probably justifiably so). However today, even the most steadfast offset fan has realised the benefit of digital and embraced the technology and opportunity. Inkjet is another great interest and the technology Ricoh has, and is developing is very exciting.

What our customers say about Mark “I’ve known Mark for 25 years and I value his knowledge and

Achieve Graphic Greatness

advice. He is always helpful” Peter Ward, Bluestar

“Wakefields has been dealing with Mark for many years now. His knowledge of the industry and his feel for our unique business has led to a very special relationship, and solutions that have advanced our business with every purchase.” Dickon Lentell, Wakefields

In my spare time I love sport - watching and playing. You can find me at the bowling club in summer, on the side of the rugby field in winter and watching motor racing into the wee hours.

Mark is one of a team of seven vastly experienced commercial print specialists at Ricoh New Zealand that boast over 180 combined years of experience across the industry. All are available to assist with equipment, workflow or software applications for your business, and can be contacted regardless where you are in New Zealand

Combining people, process and technology to deliver outstanding outcomes

You can get in touch with us at contact@ricoh.co.nz

Ricoh New Zealand

ww www.ricoh.co.nz w.ricoh.co.nz

www.ricoh.co.nz/cip

NEW ZEALAND PRINTER DIRECTORY & CALENDAR People in Print Awards February 17, 2022 We are proud to present The People In Print Awards & Rising Stars of Print Awards, which give us the opportunity to celebrate excellence in the industry across a range of sectors.

newzealandprinter.co.nz March 4-6, 2022 Guangzhou, China With 28 years’ experience, this one-stop platform for technological and business exchange in China’s printing industry with exhibitors of printing machinery and other printing related solutions. Organisers expect 1500 exhibitors to show their solutions.

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Auspack May 17-20, 2022 Melbourne The southern hemisphere’s largest event for the food, beverage and pharmaceutical processing and packaging sectors brings together thousands of leaders to experience world-class equipment, technology and solutions. The show also features educational and networking opportunities.

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PacPrint 2022

June 28-July 1, 2022 Melbourne Convention and Exhibition Centre Covid-19 has led to the further postponement of the region’s largest print show. Organisers remain keen to welcome New Zealand visitors to the event that helps generate business opportunities through the latest technologies, solutions and trends.

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pacprint.com.au July, 2022 Queenstown ‘Innovate – Integrate – Motivate’ is the motto for next year’s New Zealand Sign & Display Association’s Conference & Awards. Apart from the NZSDA AGM, the event includes a trip to the historic Walter Peak Station; a look at how local wineries innovate their businesses, and the annual awards dinner. Registrations open at the end of November.

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Foodtech Packtech September 20-22 Auckland The country’s largest food manufacturing, packaging and processing technology trade show brings industry professionals and decision makers together providing a forum for education, discussion and sharing knowledge and expertise.

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November 2021

NEWS

Fujifilm makes record Jet Press order A leading Chinese print company has placed the largest Fujifilm Jet Press order ever, and will soon become the biggest Jet Press user in the world. Tomato Cloud Technology recently ordered 10 Fujifilm Jet Press 750S digital inkjet presses. The company already had four of the Jet Press 750S presses at its facility. S.T. Lam, chief executive of Tomato Cloud Technology, says the new presses form part of its strategy for growth. He says, “Since our founding in 2013, Tomato Cloud Technology has launched five smart factories. We incorporate modern printing styles and advanced printing technologies. “We are the only company in China that owns four Jet Press 750S presses. Adding another 10 units further enhances our

Record order: the Fujifilm Jet Press 750S digital printing capability. In addition, it allows us to embody the philosophy of ‘Smart Print’. We can provide more high quality, high-value-added products to our domestic and overseas customers.” Yuji Oki, Fujifilm China Graphic Systems president, says, “Tomato Cloud Technology is a leading

company in its field. Our advanced technologies and products help to drive the development of its business. It has a philosophy of focusing on automated production systems and technological innovation. Also, this Fujifilm Jet Press order enhances the partnership between the two companies.

“Fujifilm offers a wide variety of innovative products for the digital printing market, which will expand. We will continue to contribute to the overall development of the printing industry.” Since its inception in 2011, the Fujifilm Jet Press has had over 250 installations worldwide.

ABG grows manufacturing capability Print finishing equipment manufacturer A B Graphic International (ABG) has expanded its global footprint, recently opening a new manufacturing facility in Girona, Spain. Currie Group supplies ABG solutions in New Zealand. In July 2019, ABG and Kocher+Beck jointly acquired Spanish converting machinery

specialist Enprom Solutions. Using ABG’s €2m ($3.35m) investment, Enprom will produce ABG branded products such as nonstop winding machines, converting lines, sleeve machines, and automated customised products. ABG has also added shrink sleeve machines and winder solutions to its portfolio. The company says the move will provide increased

sales potential across ABG’s global network, increasing capacity across the group and providing opportunities to improve productivity and efficiency. Matt Burton, global sales director for ABG, says, “By opening this key Spanish manufacturing site, we are sending a message to our global customers that we are in a great position to offer a comprehensive portfolio

of finishing solutions. As a result, we can provide them with complete flexibility and enhanced levels of support.” Established in 1954, ABG has become a market leader in digital finishing equipment. The company has nearly 400 employees worldwide, with more than 200 employed in the UK. ABG has installed over 11,000 machines worldwide for 2,500 customers.

Sustainability accolade makes Epson Number One Epson has been named the Number One Most Sustainable Company by Forbes Business Magazine, after an exhaustive assessment and evaluation process. The accolade follows Epson’s intensive efforts in placing sustainability at the front and centre of its corporate approach. The company recently revised its 10-Year Plan to 8

include a commitment to developing technology that “significantly contributes” to the environment and a long-term perspective that creates sustainable value. Epson’s ‘Turn Down the Heat’ campaign with National Geographic has engaged researcher Professor Katey Walter Anthony, who has conducted research on the Arctic warming and

the effects of melting permafrost ice on the speed of global warming. This year, Epson joined RE100, a global initiative that brings together the world’s most influential businesses driving the transition to 100 per cent renewable electricity. It also announced its worldwide group sites will all meet their electricity needs from 100 per cent renewable

energy sources (renewable electricity) by 2023. It also recently established its Environmental Vision 2050 to express its commitment to environmental management, and subsequently rolled out various measures aimed at achieving this and, earlier this year, Epson released the Epson Climate Reality Barometer.

November 2021 newzealandprinter.co.nz

NEWS

Ascend tops new solutions from Kodak Kodak has unveiled a range of new products including the Kodak Ascend Digital Press. Described as the world’s first electrophotographic press, Ascend prints on substrates up to 762 microns and at lengths up to 122cm with CMYK and flat foil embellishments, all in one pass at up to 572 square metres per hour or 7200 A4 sheets per hour. The press has 13 optional digital embellishment dry inks. These include opaque white, antimicrobial, clear, and foil inks, and it can change them in less than eight minutes. Kodak says its indirect food contact rated Kodachrome dry inks allow the press to deliver sustainable recyclable print. Kodak has also introduced Prinergy On Demand Access, expanding its cloud-based Prinergy on demand platform,

Kodak calls the Ascend the first world’s first electrophotographic press which includes preflight; colour management; file management; backup and routing; as well as Kodak Insite Prepress Portal functionality for file submission, remote customer collaboration and online approvals. A new Prosper Digital Varnish is now available.

This water-based varnish can be jetted as an area or spot coat to printed packages using Kodak Prosper S-Series or Kodak Prosper Plus Imprinting Systems. Kodak calls it an eco-friendly varnish which Kodak says can be applied in perfect register with design elements that creates

a matte protective layer providing rub and water resistance to paper-based packaging applications. The varnish is applied only where needed and doesn’t require platemaking for spot coating. Kodak says the new solution helps printers by eliminating the costs, effort, waste and environmental impact associated with traditional post-coating methods. The company adds that the new varnish provides an environmentally friendly, water-based alternative to solvents and UV coatings. Also announced, an enhanced Kodak Mobile CTP Control App which allows remote control and monitoring of up to 10 Kodak CTP Platesetters. The company says this reduces dependency on onsite labour for managing jobs in queue, and status updates.

Linden Horverd joins the PrintNZ team PrintNZ has appointed Linden Hoverd as membership coordinator for the Northern Region. Ruth Cobb, chief executive at PrintNZ, says, Linden has an extensive background in account management with over 20 years working in the event industry for Exhibit Group and most recently, working for a supplier to the packaging industry. “Linden loves to work with people, building and maintaining strong relationships with a customer centric collaborative approach.”

New membership coordinator at PrintNZ Linden Horverd

She looks forward to learning more about the industry and the assisting the member’s businesses in these uncertain times. Cobb says, “This side of Christmas, Linden is introducing herself to members by phone but with her vaccination pass on board Linden is ready to go into the field in 2022.” Horverd, says, “Account management has taught me the importance of integrity and the value of humour. I look forward to getting out and meeting our membership and new potential members.”

Gamble makes Man Anchor his main gig Man Anchor founder Steven Gamble has decided to make the organisation his main focus, having spent the past four years delivering mental health educational programmes to companies, newzealandprinter.co.nz

sporting clubs and industry and community groups. He will leave Böttcher Systems after 16 years and says the company is more like a family than a workplace with his former

boss, Mitch Mulligan, like a big brother to him. Gamble says, “I really wanted to empower men to have conversations so they could look after not only themselves, but also the

people around them and it has slowly been growing over the years. Printing is in my blood so I think my new role will be the ‘unofficial’ mental health ambassador for the printing industry.” November 2021

helping hand

Print industries’ interests

New Zealand’s print, signage, and packaging sectors have a real opportunity to engage in the coming vocational training reforms

PrintNZ continues to work closely with other organisations for the future of industry training

raining available to the print industry under the government’s wide ranging Reform of Vocational Education (RoVE) is expected to remain “relevant, accessible and fit for purpose”. Announcing the revamp in February 2019, Education Minister Chris Hipkins described a future system whereby “school leavers get high quality training opportunities, employers get the skills they need and New Zealanders are better equipped for the changing nature of work”. 10

November 2021

IAIN MACINTYRE

Ruth Cobb, chief executive of PrintNZ, says that she and the board of PrintNZ have been heavily involved in consultation programmes that have helped shape the reforms. She says, “Our mandate is to ensure our sector’s voice is heard and that we are positioned to continue the strong training ties that the industry has. “We continue to work closely with Competenz as well as newly established organisations Te Pūkenga and the Hanga-AroRau Manufacturing, Engineering and Logistics Workforce Development Council (WDC). “We have been in continuous discussions with Te Pūkenga since its formation to find the best footing for print/ packaging going forward, and to ensure that none of the expertise and collateral that has been developed is lost in the transition. “We were also delighted at

the successful appointment of Mark O’Grady to the board of our sector’s WDC. This will help ensure we remain abreast of the reforms as they progress and that there is a voice on the board that is well versed in both on-the-job training and manufacturing. “Let me assure our members that training should remain ‘business as usual’ during and after this process. Indeed, training is even more important in our current world where opportunities to import skills are severely impacted by the current immigration settings and Covid-19 restrictions.” PrintNZ board member Mark O’Grady says he has fully embraced the opportunity to voice industry’s interests, for the sectors covered, in his additional governance role with the sector’s WDC. He explains, “This is the biggest change to vocational newzealandprinter.co.nz

helping hand

ts fostered under RoVE education in New Zealand in a generation and it will undoubtedly have an impact on the print industry. “This is an opportunity for the sector to engage very directly in the reforms and Ruth is key to that in her role as chief executive of PrintNZ. “It is important that the industry stays engaged with its vocational education partners: Te Pūkenga and Hanga-Aro-Rau Manufacturing, Engineering and Logistics WDC.”

more standardised and cohesive vocational education system. She continues, “It also allows consistency and scale across a wider range of training options that include work-based, campus-based and online delivery, as well as providing a clear pathway to success for our trade industries in Aotearoa. “The creation of both Te Pūkenga and the six WDCs will allow all facets of the vocational education sector to work in a more streamlined way.” Despite the impacts of the

Industry’s voice Amanda Wheeler, director at Competenz, is adamant the print industry’s interests will be fully accommodated through RoVE. She says, “WDCs provide the opportunity for trade industries to be heard and for their input to be acted upon with more focus and intent, ensuring qualifications and standards keep up with the demand for relevant skills in the workforce. “Te Pūkenga will deliver the training created by WDCs through a national network that covers online, work-based and campus-based education. “This consolidation of training provision removes roadblocks and creates a more cohesive education system for everyone involved. “Employers get a more extensive service, while learners are able to move between workplaces and educational offerings as they advance through their careers. In turn, this will allow industries to thrive with more businesses engaged in training and an increasing number of skilled workers. “At Competenz, we are proud to be part of this new and exciting journey with Te Pūkenga, paving the way for industries to grow and flourish across Aotearoa as we work towards precision, effectivity and upskilling workforces as a collective nationwide entity.” She maintains that RoVE has provided a “fantastic opportunity” for employers and learners to engage with a newzealandprinter.co.nz

Mark O’Grady, board member of PrintNZ, has “fully embraced the opportunity to voice industry’s interests, for the sectors covered”

Amanda Wheeler, director at Competenz, says RoVE allows consistency and scale across a wider range of training options

Warwick Quinn, Te Pukenga employer journey and experience deputy chief executive officer, says the system needed changing

RoVe brings key structural changes Under RoVE, the following key structural changes have or are taking place relevant to the print, packaging and sign industries: • Te Pūkenga (established April 1, 2020) – consisting of 17 business units, being the 16 existing polytechnics in New Zealand and a Work Based Learning subsidiary to facilitate on-the-job training. • WDCs (six established on October 4 this year, of which this sector’s is Hanga-Aro-Rau Manufacturing, Engineering and Logistics) – responsible for the management of training programmes and development of relevant resources. • Industry Training Organisations (ITOs) – being “lifted and shifted” into the new Work Based Learning subsidiary, with their staff responsible for arranging training transferred to Te Pūkenga and those responsible for programme development and moderation transferred to the relevant WDC. • Competenz (this sector’s ITO) – the first ITO to fully transition and now part of the Work Based Learning subsidiary of Te Pūkenga, although with dual branding to remain to support existing and new trainees and apprentices through to the end of 2022. Continued on page 12 November 2021

helping hand

Continued from page 11

New Zealanders need to be better equipped for the changing nature of work pandemic and the additional challenges presented to Competenz as it collaboratively evolves functions within RoVE, Wheeler feels confident the organisation is positioned to provide its immediate role to print industry businesses and trainees alike. She adds, “We have transitioned our functions successfully, whilst ensuring we keep a strong focus on our engagement with employers, industry associations and new organisations to ensure no disruption to training.”

System needs changing Warwick Quinn, Te Pūkenga employer journey and experience deputy chief executive officer, also feels confident about the future of print sector training under the reformed vocational education system. He says, “As the reforms are designed to get closer to industry, and ensure vocational education better meets the needs of industry and employers, there is a great opportunity to partner and work with the print industry to understand how we can do that.” He is equally adamant the system “needed a change” given issues with existing structure and delivery, and the changing 12

November 2021

landscape facing the country over the next two to three decades. He says, “Having a competitive model where Polytechs and industry training organisations all competed for learners resulted in inequities amongst learners and winners and losers between institutions. “Māori, Pasifika and disabled learners (and others) were not as successful as the system did not meet their specific needs and, at any one time, only some 15 per cent to 20 per cent of firms used the vocational education system to upskill their staff. “With an aging population and an increasing retirement rate coinciding with a reduction in birth rates, skill shortages will only get worse over the next decade so we must have a vocational education system that better serves our learners and industry. These reforms give us the opportunity to do just that.” Nonetheless, Quinn admits that melding 16 Polytechs and most of the 11 existing ITOs to form Te Pūkenga is a “mammoth task”. He says, “As that occurs over the next 15 months it will be critical that we maintain the confidence of employers and that service is not disrupted during that transition. The new operating model will set

us up for the future and we are in the midst of developing and engaging on that now.” “Ultimately, the aim is to ensure the vocational education system better serves both industry and employers alike. My role is to ensure we do that as best we can. “Being close to firms, and understanding what employers need and value will be essential in achieving that, so they have to have a strong voice and representation within Te Pūkenga. “We must then convert those needs into action so that we are as proactive as we can be and have more firms wanting to engage with the system due to the value it adds to their enterprises.”

Active engagement Cobb emphasises that PrintNZ will remain actively engaged across all stakeholder organisations to ensure there are no barriers to training for either employers “or, most importantly, learners”. She concludes, “We are keen to see more young people enter our industry and want to take advantage of the opportunities the reforms will offer to showcase our sector and attract new talent.” newzealandprinter.co.nz

Keeping it local, let the world know

W O R K I N G

F O R

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M E M B E R S

E V E R Y

D A Y

BUSINESS

ICG and Soar Print set to merge their businesses

David Atkins, managing director at ICG

wo of the country’s leading print companies, Image Centre Group (ICG) and Soar Print, have announced they will merge into a new business. The companies say the new entity, yet to be named, will draw on ICG’s creative, publishing and large format expertise, combined with the print, logistics and packaging proficiencies of Soar Print. The merger will strengthen the new entity’s visual communication offering, and give greater opportunity within its creative services and thereby strengthen its marketing and direct marketing services. David Atkins, managing director at ICG, says, “We have been looking at it for quite a long time. The more we talked, the more we appreciate how aligned we are and the overall synergies that we share.” Fred Soar, managing director at Soar Print, says, “ICG and Soar Print share a similar philosophy about work and we know that both our teams get on pretty well. We’ve helped each other out with work over the years, and now we’ll be able to better help our clients with a greater offering and capacity.” ICG and Soar Print have a lot in common, not the least of which is their reputation as innovators, as they continuously introduce new ideas, technologies, and solutions to their businesses.

Excitement in Auckland as leading print businesses join forces to create something special

Fred Soar, managing director at Soar Print

Moving on and moving up Both businesses are set to move out of their respective premises over the next few months and this became the catalyst for the merger. While servicing largely different clientele, ICG and Soar Print have had an open and strong working relationship for well over a decade, built on the family-led values of each of the company’s founding fathers. Atkins and Soar have since developed a plan for what a combined business offering will mean for the market, and how this will improve the service offering to both ICG and Soar existing clients. Atkins says, “The team at ICG is passionate about delivering great work, while using curiosity and innovation to drive ongoing efficiencies. Across the Group, ICG offer a wide range of services from print and creative to content and marketing automation. This combined with deep expertise enables the secondgeneration print company to deliver beyond normal range. “For us it is about looking to the future of what a combined offering means for good and sustainable business, and how this translates to not only financial stability and continuity for our staff and clients, but also opportunity to grow. It’s exciting to get the critical mass that we’ll have, and therefore the market penetration that’ll go with it, while retaining the Kiwi

ownership in our DNA that has been strong drivers of both the ICG and Soar brands.” A third-generation family business with more than 100 years of printing experience, Soar Print has a team with ink in its veins. Fred Soar says, “The team members get really excited seeing blank, raw material become beautiful pieces of artful communication that present its clients’ messaging in the best way possible.” Soar Print also leads the country’s print specialists in its drive for sustainability. He adds, “We’ve done a lot of work when it comes to print and sustainability, and I’m excited by what a combined offering will further achieve in our sustainable best practices.” The ICG team will move into the new premises in Vesty Drive, Auckland, in January, 2022, with the Soar team picking up any printing slack during the transition. The team at Soar will then complete the move by May with all operations established at the new site. In the short term, the business will utilise the current Soar and ICG branding, with a look to a revised brand in line with the move. This will ensure a seamless transition for clients, staff and key suppliers. Atkins adds, “It is early days, but we will finalise the details soon enough. It feels great to be putting two strong and stable businesses together.”

November 2021 newzealandprinter.co.nz

BUSINESS

Understanding psychology to make the right hiring decision You’ll give yourself a massive edge when you approach recruitment to engage with your potential candidates’ primitive brains

hese days, it seems like as a small business owner, you need to be able to build websites, do accounting, handle social media marketing, lead a team, work with clients and now make good hiring decisions. The good news is you don’t have to be a psychologist to make good hiring decisions; and learning a few things about the way people are wired will help you. The bad news is that even though pretty much every single thing has changed to the point of being unrecognisable over the last 100 years, human beings’ brains haven’t changed much at all in tens of thousands of years. Why does that have anything to do with recruitment? The people you’re looking to hire and ideally engage (so they are able to contribute more to the bottom line than they cost you) have ‘old-school brains’. You’ll give yourself a massive edge when you approach recruitment to engage with your potential candidates’ primitive brains to send them the message that this job is something that they want. I call this hard-wiring the ‘human iOS’ because it’s the operating system that runs us. Here it is in a nutshell. Way back when we lived in tribes, we lived with 35 to 50 other people, each had a necessary role in the tribe’s survival. Our brains told us that acceptance, belonging and being necessary (aka having a key role in the tribe) equaled life and that being unnecessary newzealandprinter.co.nz

You don’t have to be a psychologist to make good hiring decisions; and learning a few things about the way people are wired will help next time you undertake the recruitment process

MEQA SMITH

or being rejected equaled death. Fast forward to today and everything else has changed but our brains still tell us that acceptance, belonging and being necessary equals life and that being unnecessary equals death. So, because humans are hard-wired to stay alive, we crave the psychological safety of belonging and having a purpose we believe is valued by our ‘tribe’ (usually this is the way we earn our living). The world we live in these days is the opposite of the world we are hard-wired to live in – one where we don’t really need each other to survive and one where we’re increasingly seeing jobs replaced by AI or technology. It’s also one where connection and belonging is scarce. Even though most of us don’t know it, everything we do is driven by our psychological need to feel like we are necessary and important enough to stay ‘in the tribe’. It’s why people buy expensive cars, want nice clothes and impressive job titles. We want to be wanted and to belong. Opportunities to belong and feel purposeful are limited, which is where our jobs come in.

Now, back to recruitment. Most job ads are bullet point lists of tasks, responsibilities and qualifications needed. They include the standard ‘about us’ paragraph that’s got the date the company started and some vague statement about what it does. Is it going to emotionally engage somebody and make them feel like that job is the opportunity they have been looking for to put their strengths to work so they will feel valuable? Does it sound like the kind of thing that would cause a person to feel deeply compelled to want to belong to that ‘tribe’? No, it doesn’t. It shows that anyone will do, as long as you are going to do those tasks and have that degree. It shows that the advertiser is looking for a job to be done, not a new member of their tribe. And it makes people feel that they’re replaceable. The traditional way of advertising for a new role equals a strong prospect for a life without psychological safety, which equals death from the brain’s perspective. What could you do differently? Step one is to write the ad so it appeals to a person’s emotions and shows them that belonging to a tribe that sounds like ‘their people’ is on offer. Engage them. Write about the value this role will contribute to the team, why the role exists, what the culture is really like. Write an ad that paints a picture of what working there would be like. Yes, there’s more, but for today that’s plenty. You’ll be amazed at the difference it makes to the way candidates respond to the recruitment process and to the types of candidates who apply. To unlock profitability through emotional engagement in marketing and communications, Meqa Smith launched The Unforgettable Agency, which she currently heads as its strategist. November 2021

MENTAL HEALTH

Let’s talk about anxiety

have long been a believer that the key to generational change in the way we address mental health is education. You don’t need a degree in clinical psychology or psychiatry to support positive mental wellbeing so I thought we could take a look at a few of the mental illnesses that commonly affect people. Anxiety is the most common so that seems like a good place to start. One thing we all have in common is that at some point we have all felt anxious to varied degrees, from our first day at school to our first date, public speaking or sitting an exam. We all know those common signs of a racing mind or going blank, sweaty palms, churning stomach or feeling jittery which is completely normal. In fact, a positive part of life is the fight or flight mechanism which since primitive times has been part of our biological and psychogenic make up to keep us safe. For most, the anxious feeling will come and go once you have faced or passed that anxiety provoking experience, but for others it will persist for extended periods and start to impact an individual’s ability to function and carry out tasks. It could also affect their relationships. The signs and symptoms vary between individuals and disorders, but they commonly affect a person’s thinking, feeling, behaviours and physical wellbeing. Thinking: Mind racing or going blank, reduced concentration and memory, indecisiveness or confusion. Feelings: Unrealistic or excessive fear or worry which can be from past or future events, irritability, impatience, anger, edgy or nervousness. Behaviours: Avoidance of situations, obsessive and compulsive behaviours, distress in social situations, reduced sleep and increased use of alcohol and drugs. Physical: Heart racing, chest pain, shortness of breath, dizziness, headaches and muscle pain and gastrointestinal problems. 16

STEVEN GAMBLE

Man Anchor founder Steven Gamble delves into anxiety the most common mental illness affecting people

Meditation is one of many lifestyle activities you can practice to mitigate the effects of anxiety Several biological, social and environmental factors increase the risk of an individual developing an anxiety disorder. These include having a more sensitive nature, having experienced anxiety as a child, being female, misusing alcohol and experiencing a traumatic event. Factors like having a family history of anxiety, abuse, poverty, separation and divorce can also increase the risk. So where can we seek support? The easiest place to start is your local GP. There is a range of resources and services available to help. Many of these services are free, and provide information and confidential advice from trained professionals. Anxiety has a variety of treatments depending on the diagnosis including:

Psychological therapies • Cognitive Behaviour Therapy (CBT) - this is where a therapist works with the patient on thinking and thought process and associated behaviours. • Behaviour Therapy (Exposure therapy) – this is a gradual exposure to the phobia, supporting and reducing the fear as well as the anxiety associated. • Self help books and technology can also support the development of personal strategies for wellness.

Medication • There are a number of different medications that can support the range of anxiety disorders; however, they vary from person to person and should be used with the support of a clinician.

Complementary/lifestyle • Relaxation techniques, for example meditation, yoga and other activities • Healthy diet • Exercise • Family support Like any illness, physical or mental, the key to supporting positive health is prevention and early intervention. If we can acknowledge subtle changes in our thoughts, feelings, behaviours and our physical signs and symptoms early and seek clinical support, we can reduce the severity of the illness, cut recovery time, and decrease the chance of becoming unwell again. We all have the right to be healthy and we know that would not hesitate to reach out for help if we were physically unwell, so it is really important that we do the same for our mental health because in the end Health is Health. If you need support Lifeline is there 24/7, 365 days a year call 0800 543 354.

November 2021 newzealandprinter.co.nz

RETHINK EFFICIENCY WITH THE ALL NEW ACCURIOPRESS C14000 SERIES

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To rethink efficiency, simply visit konicaminolta.co.nz/AccurioPressC14000series www.konicaminolta.co.nz/AccurioPressc14000series

TALES FROM THE PRINTERVERSE

Winning the moment for a quick sales victory lap Industry needs to now focus on getting some quick wins for some quick sales and develop relationships based on the victory of delivering results

f you read my posts with any frequency, you probably know I focus on helping printers create long term relationships with print customers. I benefited from long term relationships with my print partners throughout my agency career. Some of the printers I brought with me to agencies, as I moved around, still have those accounts. Long term goes both ways. While I still believe in the power of developing and cultivating relationships for longevity, we just don’t have the time for that right now. Instead, let’s focus on getting some quick wins for some quick sales and develop relationships based on the victory of delivering results.

Timing is everything I speak to a lot of professional print customers and speed to market has moved to the top of their priority list. While that used to manifest as the raison d’etre for considering digital printing, current supply chain and shipping issues have broadened the speed scope. If you can market on speed; do it. All the ways you can win the race to the mailbox, the shelf, the event, the hands of a prospect and so on.

Popping off the page Specialty finishing is the most prominent way customers believe their print can stand out. They aren’t wrong, but they need to get more return for their money these days. One way that can manifest 18

‘Speed to market’ has moved to the top of print customers’ priority list, meaning quick sales have become a necessity for many in the industry

DEBORAH CORN

is by offering QR codes to help extend engagement and lead the intended audience to multiple places with a very simple scan from the camera on their mobile device. If you can develop a QR code service (and you can) please do not leave out the data reporting. The QR code is the bridge, the data is the proof of the engagement win.

Out of sight? If you had furloughs, down sizing, organisational shifts, and retirements in your company, it’s time to check in and remind your active customers who is their contact, and who is their backup. If you want to reset any of this internally, now is the time. It is also the time to remind your active customers of all the products and services you provide, and an opportunity to assign a salesperson (or team) to your dormant customers and remind them of all you can do. Develop a weekly special if you can. Whatever you can, you gang run, do fast, and offer a fair market price. This is a quick win for customers if they can jump on an offer, and a quick win for you in the form of email opens.

Focus on the sale but use the opportunity to introduce a menu of items that support it. If you have a business card special, include a job seekers package, or a new employee package, or a start-up package. The upsell opportunity is built in. Just be gentle.

Taking your victory lap Return on investment is a two way street. Spending a little strategic time working out promotions and the customer communication around them can have a quick payoff for all involved. The goal is to win the moment that the customer needs help. But you need to be present and helpful until that moment presents itself. Deborah Corn is the Intergalactic Ambassador to The Printerverse at Print Media Centr, a Print Buyerologist, international speaker and blogger, host of Podcasts From The Printerverse, cultivator of Print Production Professionals, Head Girl in Charge at Girls Who Print, host of #PrintChat, the founder of International Print Day and the founder of #ProjectPeacock.

November 2021 newzealandprinter.co.nz

WIDE FORMAT +Plus

Epson printers win big at the Good Design Awards New Fespa president l NZSDA on keeping Covid out l Latest Zünd software

WIDE FORMAT NEWS

Epson carries off Good Design Awards Epson printers have won several Good Design Awards. Among the winners were the Epson SureColor R5000 and SureColor R5000L, the first printers in Epson’s SureColor series to use resin ink. The Good Design Award judges said, “The quick drying resin ink is water-based instead of organic solvent-based, and the high capacity ink packs exhibit design excellence, offering high level features, usability and environmental performance. “With the ability to alternate between two packs of the same colour on the SC-R5000L, the ink packs can be hot swapped without interrupting printing. They also generate 50 per cent less waste than cartridges.” The printers use a wide window and LED lighting,

Good Design Award winner: The Epson R5000 allowing operators to check prints. Judges said: “The large viewing window can be illuminated by a light inside the printer and the touch panel are inclined for both good visibility and operability.”

Other winners include the SureColor T7760D and SureColor P8560D large format inkjet printers, used for CAD, photo and point of purchase applications. The judges said, “These large format, six-colour pigment

ink inkjet printers support B0+ paper and have an exceptionally well thought out, polished design. “Epson not only considered usability but also where and how they would be installed. The sides and top are flat, and most operations can be performed from the front. With all sides flat except the front, the printers can fit perfectly flush against the wall on three sides. “This feature is apparent in the appearance of the products themselves. These printers can be placed back to back in the middle of a room to create an island that can be used as a work table, thanks to the perfectly flat top. Another interesting design idea is the LED in the centre of the top so you can see prints in progress.”

Aussenac takes over as Fespa president Fespa has named Christophe Aussenac its president, replacing Christian Duyckaerts. A Fespa Board member since 2014, Aussenac also leads Fespa France and became Fespa vice president in 2017. An advocate for sustainability in specialty printing, he is also founding director of Lyon-based Autorise Toute Creativité. Employing 60 people, the company produces signage, graphics, and POS services to corporate and agency clients.

New Fespa president Christophe Aussenac

He says, “Assuming the presidency during Fespa’s first live event since 2019 is a proud and emotional moment, after such an extraordinary period in our professional and personal lives. “Fespa has a vital role to play in supporting our global community to continue to evolve, innovate and rise to the challenges and opportunities that face us, in particular the imperative to place more emphasis on environmental responsibility.

“This is a critical time for our members. The prolonged global pandemic has put multiple pressures on print businesses. Owners are now rebuilding and reimagining their future. We have a stronger focus than ever on topics like production efficiency, diversification and automation. Looking ahead to 2022, we hope for the successful resumption of all our global Fespa events. We want to re-engage with all members of our community in the real world.”

New Zünd software makes cut-file prep easier Zünd has launched PreCut Center, new software aimed at making cut-file preparation easy and efficient. Aarque supplies Zünd solutions in New Zealand. The software facilitates cut-file preparation for applications involving unprinted materials. Zünd says it makes preparing fully nested cut files easier in a few simple steps, 20

adding that the software significantly reduces the workload in file preparation; generates optimal material yield; and eliminates the potential for error. The company says the new software solution creates a simple and highly efficient workflow for generating cut files. It lets the operator select a level of automation based on individual production

requirements, allowing selection of a workflow that makes the most sense for a given production scenario. After importing the desired shapes into Zünd PreCut Center, the operator assigns them to the corresponding recipes, which are road maps for creating cut paths based on specific parameters. The recipes can be imported or created as needed. The

next step entails defining materials and material parameters. The shapes are subsequently nested on the unprinted material. The operator can also integrate selected metadata. Information printed along with the job facilitates job tracking and, once cutting is complete, enables quick and accurate attribution of cut parts to corresponding orders.

November 2021 newzealandprinter.co.nz

Modular cutting systems for maximum efficiency • Fully automated operation • Maximum productivity • Module-based - highly versatile • Proven across many cutting applications

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Vaccination – take a shot at keepin

Vaccinations will enable greater freedom for us to do what we want cross the Tasman, our Australian allies within the sign industry currently face a huge challenge on considering whether employers can require their employees to be vaccinated against Covid-19. Likewise, in New Zealand, we are beginning to see the flow on effect of vaccination/nonvaccination issues within our industry too. Covid-19 has ignited various debates about rights, choice, freedom, and divided many throughout New Zealand and the world with the “dreaded V-word”. Many businesses in various industries across our nation are starting to think about the need to mandate vaccinations within the workplace, and whilst some employees may be scrambling to get the vaccine, others simply are hesitant or deciding not to. During the past two years, Kiwi businesses have already provided and implemented many infection control measures into workplaces that have been assisting to reduce the likelihood of the 22

MELISSA COUTTS, SECRETARY NZSDA

What do you need to know when mandating vaccinations in the workplace?

spread of Covid-19. Examples of these measures include personal protection equipment; different methods of scanning; contactless pick up and deliveries; practising social distancing; and more recently vaccinations. All of these help to reduce the spread of contact tracing rates. We are also looking at vaccine passports so we can travel more freely. The government believes raising our vaccination rates will enable us to manage and mitigate the virus so we can open our businesses again. We are looking at returning to business, albeit in a new “normal environment”, but with these new changes on the horizon, we can expect a number new regulations and rules. Many of you will be wondering whether or not making vaccinations mandatory within a workplace makes good sense. Or is this unsettling and unfair? Employers need to engage, communicate, and manage their employees in the best and fairest way possible to ensure there are no jobs losses or unfair dismissals down

the track. To help you assess if your business should be mandating vaccinations for your employees, we want to share some food for thought so you can consider making the best decision for your business and employees.

Making good decisions Consider keeping your employment contracts as generic as possible. Keep in mind that this is not a business as usual time. There are great risks that we may make bad decisions when we are not in full command of the facts. Each sign maker is unique and has different requirements so each scenario should be dealt with case by case. It will not be until next year that we may see some Covid dismissals work their way through the courts. This should reveal some of the weak points of a generic employment agreement. In the meantime, tread carefully and do your due diligence. Implementing solutions now may not be the right change your business needs in the future.

November 2021 newzealandprinter.co.nz

ng Covid-19 out of the workplace

A thorough assessment will form part of your plan, so you can consider the risks to avoid making a bad move

Be reasonable For any action you want to take, ask yourself: is it lawful and reasonable? The answer to that question will be highly fact specific. All relevant factors must be considered if thinking of mandating vaccinations. To establish the reasonableness of a direction to get employees vaccinated, a risk assessment and consultation with employees must be undertaken. This may affect workflow if you employ contractors for installs, as your clients may request a fully vaccinated worker. This will be one of the many looming issues and especially for those you who have clients in the health sector. Review the employee’s circumstances, including the nature and risks of the duties they perform in their working day to day environment that may be prone to infect or spread where close contact with vulnerable people arises. Your focus as an employer in any risk assessment must be on the role, the work being done, rather than the individual performing the role. newzealandprinter.co.nz

If you cannot direct an employee to be vaccinated, consider encouraging them to receive the vaccination by offering them paid work hours (or paid leave if done outside work hours) and cover any additional costs associated.

Preparation is key While the proposed legislation is not yet in effect, you can begin to assess your workplace and vaccination requirement options using the detailed WokrSafe guidance. The law will include completing a risk assessment process for employers to follow when deciding whether they can require vaccination for different types of roles within the workplace. This will cover factors like, who workers interact with during their working day, how close that contact is too public and if worker is within an enclosed space or outside. Beginning to establish a workplace risk assessment plan and communicating with your employees now, will result in a better outcome for everyone once the law comes into effect.

Managing and identifying the key risk factors for those workers that are out engaging with public or customers, completing installs off site, in both enclosed or outside spaces will impact any extra controls you may need to set in place to ensure your workers and public are kept safe from the spread of the virus. Consider how you implement Covid-19 clauses into employment contracts. When assessing those workers that you believe need to be vaccinated to carry out work, ensure that a thorough and fair risk assessment is done on their role, and communicate with the employee and/or representatives if necessary to achieve the best outcome for all, even if the outcome is redeployment. Start the preparation now. Complete the groundwork so when the legislation does come into effect, you can put your plans into action. once you have completed your assessments. Do all of this and you can begin the New Year with a positive attitude, knowing that you have been transparent with your employees. November 2021

President Post – Communication is the key We need transparency and clear communication to achieve success in our joint projects

rom time to time, the New Zealand Sign and Display Association Board is asked to act as a mediator in disputes between sign shops and customers. After helping settle some issues recently, I noticed a common problem that I want to share with you all. Hopefully, we can assist in avoiding future issues. It is becoming common these days for some signage design to be completed by graphic designers who are passing the actual signage work to signees. This can and has caused some issues with the final customer receiving a job they weren’t happy with for several reasons. Most designers are used to working with two-dimensional projects. Also, in some cases, they possess little, or zero, knowledge of modern signage production techniques and processes. A design completed on a two-dimensional vehicle template when printed and applied to a three-dimensional vehicle generally doesn’t work out too well, with elements of the design ending up in the “wrong place”. Another common issue is colour management. Most graphic designers are now only working with CMYK colour breakdowns. So, when they send the completed, and sometimes uneditable print file, they are expecting it to print like a digital laser or offset. When they get completely different colours, it causes a big problem and that’s when the blame game begins. There is one clear easy way to solve this potential dilemma: Communication. The most successful team effort signage projects all have 24

ANDY LOWE, PRESIDENT NZSDA

You need to share your bright ideas clearly with your customers

Understanding how to communicate forms the basis for success in some of the world’s largest companies the same core elements: a good strong understanding and management of expectations brought about by the parties having clear and concise communication channels. Understanding how to communicate forms the basis for success in some of the world’s largest companies and it can do so for you. Here are some steps you can take: • Supply colour proofs to both customer and designer. This seems such an obvious and vital part of the process that you might think it does not need mentioning but its importance can’t be stressed highly enough. • Explain the intricacies of wrapping a three dimensional object. They need to understand that artwork may require editing to give the correct result. • Discuss the thoroughness of the wrap. For example, are you wrapping inside door jams, grills and recesses? Ensure they understand your process before you quote with both parties.

These steps may seem simple and obvious. However, for some signees, this communication does not happen and that need not be the case It doesn’t matter how bright your ideas are if you don’t share them with the people that need to hear them. You must communicate them clearly to your customers. Talk to each other and listen to each other. If you are approached to work with a designer, be clear about your expectations and processes. Above all, make sure these are communicated to the final customer either in a communal meeting or through the designer if they aren’t keen to share. Assumptions can easily lead to misunderstanding. Don’t assume a designer understands signage production techniques. Don’t assume customers understand the issues of colour and wrap positioning. Simple communication and transparency in operations will make for a smooth and successful joint project.

November 2021 newzealandprinter.co.nz

Thank you! The New Zealand Sign and Display Association proudly presents our 2022/23 event sponsors.

We can’t thank you all enough for your continued support, and together we can continue to bring awesome events to the industry.

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LABELS & PACKAGING

A strong demand for embellishment With the need for packaging to be more attractive now than ever before, embellishment is the value add for many designers, printers and converters

urz is in a fortunate position, given the current landscape, that the marketplace for metalised transfer coatings is strong at present. We’ve got high demand in wine and beverage, FMCG and the food sectors, which are driving the growth. The print and visual communications market seems to be split between big and small players. The mid to large printers and converters seem to be doing quite well, while the smaller family run businesses appear to be struggling, especially with the lockdowns that have taken away the foot traffic that they rely on to get business through. As a result of Covid-19, ecommerce is growing and many businesses are updating their label and packaging designs in order to gain some instant recognition and eye appeal on a screen instead of on a shelf. This change, along with the introduction of new flatbed foiling equipment into the market, has seen a lowering in the cost of adding foil, resulting in more embellishment and foiling being added to labels and packaging. In terms of trends, the wine and beverages market is seeing the most amount of growth. The use of embellishment in the wine industry remains strong where brand recognition and eye appeal are valued. With so many brands to choose from in this category, packaging, along with price, is often a deciding factor in which product gets purchased. The same goes for other beverages. We’re seeing an uptake of foil onto labels and packaging for craft beers, and some of the new bespoke whiskeys, gins and spirits. Brands are also using foils to separate themselves from their competitors, embossing or debossing and adding foil 26

STEPHEN PRATT, MANAGING DRECTOR KURZ A/NZ

The range of available embellishments is constantly evolving onto their packages helps to enrich and give a luxury effect. For example, Lindt Chocolate uses foiling and embellishment extensively on its packaging to promote the Swiss quality image for the final product. Digitisation is another trend having a big effect on the print industry, with many printers incorporating digital printing as part of their total service offering. The next big change to come will be in the field of digital finishing. Kurz is a pioneer in this space having demonstrated its first Digital Metal products to the market over a decade ago. During that time, our Digital Metal range of solutions has evolved and continues to do so. We are now able to offer the market solutions to provide digital foiling solutions for digital printing houses as well as our traditional customers. Regardless of whether they work with cut sheet, or continuous web, we have solutions to match their market or equipment, with all of the advantages of digital workflow, no tooling, short and long run, personalisation and on demand. Kurz now offers the DM Jetliner for continuous web labels and flexibles applications and have a separate module that can be incorporated directly into an HP7000 press. We also offer the DM Smartliner and Luxliner, designed for the SRA3-B2 cut sheet market, and we will soon be releasing a new product, the DM Maxliner in coming months to address commercial, Web2Print, packaging and

Web2Pack applications. Digital metal is our own product and we’re using all of our own knowledge to provide best in class finishing, embellishment and foil registration at low and high speeds. Kurz is globally renowned as an expert in the foiling and embellishment space. Our goal is to add value to our customers’ businesses, which in turn, benefits their customers. Foiling and embellishing is a specialised service, so many print houses partner with trade stamping business that specialise in it to add extra value for their customers as and where they need it. For those that are in the business of offering foiling and embellishment, it is incumbent on them to look at the new technologies that are launching, especially in the digital space, to boost their capabilities. A recent initiative that delivers value to our customers is our online Kurz Webshop, which we introduced last year. Others include sustainability initiatives like ECOFIN, a new foil formulation using half of the PET as normal foils. We will see a greater requirement for recycling, as recycling and sustainability of packaging materials become the new normal. This is expected to drive further innovation in packaging design and implementation. Products will be designed in a way that it is accepted and practical for consumers and easily recycled in the emerging circular economy. There’s no doubt that the growth of embellishment is assured.

November 2021 newzealandprinter.co.nz

LABELS & PACKAGING NEWS

Comcom delivers warning over paper cup claims The Commerce Commission has warned paper packaging products company Glopac for misleading recycling claims. The company represented its hot drink cups as recyclable but New Zealand recycling streams don’t currently accept hot drink cups. Glopac made the representations on its website, social media, and on the products. The Commerce Commission considers Glopac likely breached the Fair Trading Act. Glopac relied on test results from a German testing facility that showed the cups could be recycled. Glopac admitted it knew that hot drink cups were not accepted in recycling in New Zealand. However, it thought consumers would know

Many hot drink cups in New Zealand contain a plastic lining, which makes them unsuitable for recycling that, and not put their hot drink cups into recycling. Many hot drink cups in New Zealand contain a plastic lining, which makes them unsuitable for recycling. It is not easy to distinguish between plastic lined cups and 100 per

cent paper cups. To avoid contaminating recycling streams, facilities do not accept any hot drink cups. Glopac’s hot drink cups are 100 per cent paper and do not have a plastic lining. Anna Rawlings, Commerce Commission

chair, says, “Consumers increasingly consider the environment when making purchasing decisions. Glopac focused on the fact that the product was technically capable of being recycled, rather than the realities of what will be accepted for recycling in New Zealand. It ignored the likelihood consumers would expect that they could dispose of the product in recycling waste streams when they could not. “We want to encourage New Zealand businesses to be innovative. However, when developing new products, businesses need to carefully consider how consumers may interpret any claims they make about their products to ensure the claims are clear and not misleading.”

Sanelli picked for EFI packaging business EFI APAC has hired Paul Sanelli as its packaging and display business development manager as the company looks to build on its packaging business in the region. Melbourne-based Sanelli, an industry veteran with more than 25 years of experience in graphic communications, will drive

business development activities for EFI with its customers in the packaging space across APAC, while working closely with EFI’s territory sales managers. Sanelli says, “I am excited about the digital growth happening in the packaging industry and about EFI’s culture and innovative technology, its

focus in helping customers discover the opportunities and the commercial benefits that can be realised through digital printing. “From stripping films and washing down a proofing press in my early days, I have seen many stepchanges and transitions to digital workflow and production.

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“EFI has become such a relevant supplier to the packaging market through its e-commerce, workflow, production scheduling, plant management, printing and converting offerings. Our goal is to focus on our customers’ success by providing them a customised solution tailored for their business needs.”

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November 2021

LABELS & PACKAGING

What rethinking packa

he Australian Institute of Packaging (AIP) recently held its two day virtual conference, with rethinking packaging design as its overarching theme. Industry thought leaders from the industry got together to discuss key packaging elements, such as sustainability and recyclability, and their positive impacts on not only businesses but also the environment. In the first of the keynotes, Sealed Air for Junee Lamb account manager Paul Parker, Southern Fresh Foods sales and marketing manager Brock Dunn, Simplot packaging technologist Michael Van Dord and N.A.V.I Co. Global managing director Gilad Sadan looked at ways to lower packaging’s environmental impact by embedding innovative and intuitive design features to Save Food Packaging to minimise food waste at the start of the supply value chain. Van Dord spoke about the Edgell Supa Crunch Delivery Box solution that was the silver winner within the Save Food Packaging Design of the Year at the Australian Packaging Innovation and Design Awards 2021. He said with consumers expecting quality food even with food deliveries, Edgell needed a solution to keep its chips crunchy for up to 40 minutes after the cooking was finished. He said, “While this is aimed at customer satisfaction, it also has a direct correlation to reducing food waste – and this is done through extending the life of a chip, and therefore, giving it the best opportunity to be eaten. “Simplot, as a company, is always pushing to provide quality products. We aim to ensure that our products are of the highest quality and have the best chance of reducing food waste. This has been tackled through many avenues in this instance, including the design of the food itself, the processing of the food to make sure there’s minimal waste, the use of quality ingredients and packaging optimised for the food.”

Top Row, from left: Impact International’s Aleks Lajovic; Telstra’s Alita McMenamin; Lovekins’ Amanda Essery; La Manna Premier Group’s Anika Dobbie; Reflo’s Gary White; N.A.V.I Co. Global’s Gilad Sadan; O F Packaging’s Joe Foster and Zero Co’s Mike Smith Bottom row, from left: Southern Fresh Foods’ Brock Dunn; Wellman Packaging’s Craig Wellman; Pact Group’s Deanne Holdsworth; Cyclpac’s Edward Whitehead; Brookfarm’s Sally Carter; MaCher’s Simon Back; Pana Organic’s Tara Anderson and Colgate-Palmolive’s Ted Bailey

HAFIZAH OSMAN CONTRIBUTING EDITOR

The journeys that some companies have taken in terms of packaging designs are inspiring, and others should learn by example

Parker spoke about Junee Lamb and Sealed Air’s Cryovac Total Bone Guard as protection of food remains a core purpose for the business. He said, “Packaging is not like what it used to be before. It now must satisfy the needs of all stakeholders and align to the 2025 Sustainable Packaging Principles. So, the role of packaging has become more challenging for products like bones as they’re sharp and may compromise the integrity of packaging. “Rather than up gauging the entire area of the bag, this solution is designed to deliver protection where it is needed most as it features rotated patches which protect both edges of the bag and small patches which protect a small area on one side of the bag.” Dunn and Sadan spoke about the changing consumer behaviours of purchasing products online and cooking fresh food more often as a result of lockdowns resulting from the Covid-19 pandemic. Sadan said, “One of the main things we’ve seen through Covid is that when restaurants were shut, there was an enormous surplus of product that was available for harvest in farms. As such, without the protection of packaging, they

would have wilted very quickly on retail shelves. Southern Fresh Foods and N.A.V.I Co. Global then worked together on a new format packaging development. He added, “It was important for us to maintain the visibility of the produce – good quality sells itself. But we also added recipe cards and nice packaging that would attract the customer.”

Environmental impact In the second keynote presentation, Brookfarm, O F Packaging, Zero Co and Oasis Spices looked into how they have actively embraced sustainable and circular design into their packaging and how they are taking bold steps to lower their environmental impact. qDesign for Oasis Spices director Michael Grima spoke about the innovative packaging transformation of Oasis Spices. Grima said, “Apart from moving away from single-use plastics, we had a vision to tell a story with the brand. So, we did a total revamp of Oasis’ packaging where the product was the hero and addressed consumer usability, design for refill and recyclability, as well as material and process considerations.

November 2021 newzealandprinter.co.nz

LABELS & PACKAGING

kaging design entails

“The packaging now commands attention in the aisles and promotes a return and refill system.” Brookfarm head of operations and procurement Sally Carter said environment, community and real food are the core values of its business, and together with its partner O F Packaging, has been able to bring a sustainability focus to its business. She said, “Our mission, over the last few years, has been to deliver Brookfarm products with the same level of freshness, in a fully recyclable pouch. “In our quest to find balance between providing the freshest cereals to our customers and having the softest touch possible to our earth, Brookfarm has been working with O F Packaging to launch a world-first kerbside recyclable soft plastic pouch.” O F Packaging managing director Joe Foster added that the idea involved a specialised label that would allow a pouch to be rolled into a semi-rigid shape and move through existing kerbside comingled recycling collection without causing issues to the mechanical aspects of the process. He said, “The ‘roll and recycle’ label and packaging material had to work in cohesion to provide the right function to allow the correct process for recycling to occur. “The technological function that the label and recyclable pouch combination provided the Brookfarm product is an Australian first and provided newzealandprinter.co.nz

a kerb side recyclable pouch packaging format that required no changes to existing waste infrastructure.” Zero Co founder Mike Smith spoke about the benefits of the company’s ‘forever bottles’, which are made from ocean, beach and landfill plastic and designed to be refilled and used forever, and its ‘reusable refills’ made with landfill diverted plastic that is designed to be cleaned, sanitised and reused. He said, “We began shipping the product to customers in November 2020 and since then have pulled about 500,000 water bottles worth of plastic out of the ocean “We have built a local supply chain that enables us to collect plastic from beaches, process it here in and turn it into our ‘forever bottles’. We have also built a world class technology that enables us to clean and sanitise used pouches.” In another keynote session, Nestlé, Lovekins, Impact International and La Manna Premier Group for Cutri Fruit all suggested ways of standing out against competitors. Using renewable materials, interactive consumer engagement on pack and changing the branding of a pack to push the message of recyclability are just some of the ways they are leading the way in their categories. Lovekins founder Amanda Essery spoke about her company’s packaging journey, and how it transitioned from plastic bottles in 2016 to plastic tubes to now using SARAH Tubes from Impact

International, a sustainable, FDA approved, and protected product that is also internationally registered with anti-counterfeiting measures. She said, “By 2025, our goal is to incorporate more sustainable, eco-friendly and biodegradable materials through componentry and raw materials. Lovekins has partnered with our tube manufacturer Impact International to invest in a section of trees in a forest in NSW to help reduce carbon emissions and contribute to a healthier planet.” Impact International managing director Aleks Lajovic said his company’s mission is to support its customers by supplying innovative, high-quality packaging in an ethical, knowledgeable and environmentally conscious manner. He said, “When we speak about packaging, it’s very important that we design packaging to be recyclable. But it’s also extremely important to focus on how you manufacture your packaging because recyclability and sustainability are two separate things.” Nestlé confectionery head of marketing Joyce Tan shared an example of a campaign that the company produced in 2020 for KitKat. She said, “The campaign was designed to motivate people to make the right choice and recycle their KitKat wrappers, and other soft plastics, correctly. “The key messages were to recycle, to give the planet a break, through REDcycle, as by returning the soft plastics to REDcycle, they could be turned into useful items.” La Manna Premier Group marketing manager Anika Dobbie addressed how Cutri Fruit launched a new variety of Saturn peaches with a packaging campaign that was exciting, user friendly, cross functional, sustainable and educational. She said, “The key consumer drivers were focused on flavour, freshness, sustainability, provenance and recyclability. What we did with Continued on page 30 November 2021

LABELS & PACKAGING Continued from page 29

From left: Nestlé’s Joyce Tan; Zipform Packaging’s Nicholas Payne; Sealed Air for Junee Lamb’s Paul Parker; qDesign for Oasis Spices’s Michael Grima; Coles’ Caitlyn Richards; Birdstone Collective’s Grant Davies and Simplot’s Michael Van Dord these drivers was make sure that we were carrying them through all elements of our campaign.”

Becoming a circular business The Collective and Colgate Palmolive both understand the important role that recycled content plays in ensuring a business is not only meeting the 2025 National Packaging Targets, but also truly becoming a circular business by design. Colgate-Palmolive Asia Pacific packaging sustainability manager Ted Bailey, Wellman Packaging managing director Craig Wellman and Pact Group C&I New Zealand sales general manager Deanne Holdsworth elaborated on why recycled content is so valuable to their businesses. Holdsworth said leading the circular economy through sustainable packaging is crucial and its customer, The Collective, has managed to do that with its Kefir drinking yoghurt range. She said, “The challenge was to produce a sustainable packaging solution which performs well, protects the product, has shelf appeal and aligns with The Collective’s brand strategy. “The solution we created saw the product switch from 100 per cent PET to 97 per cent rPET, which not only delivered a 27 per cent reduction in product weight but also reduced CO2 emissions by 98 tonnes, saved about 3.37 megalitres of water and eliminated about 20 tonnes of solid waste annually.” Bailey spoke about The company’s 2025 packaging sustainability aims, which includes reducing the use of virgin plastics by a third, removing all unnecessary and problematic packaging and making all its packaging recyclable, reusable or compostable. In the South Pacific, the company has 30

moved all PET bottles to 100 per cent rPET. He said, “We look at sustainability in two different ways: minimal impact and positive impact. Minimal impact focuses on minimising the impact of a business through recyclable packaging and reduction of waste. This is a strategy of efficiency and cost reduction.” “Positive impact is a focus on driving change in the world, of championing a new vision through brand and behaviour. This is a strategy of radicalism and growth. In the near term, we will increase recycled content, reduce plastic consumption and engage with innovative solution providers to build on our aims.” Wellman provided an update on Wellman Packaging’s sustainability vision and its recent projects and challenges using recycled plastics, which included challenges processing at 100 per cent rPET, as well as the crystallinity and temperature stability of rPET and additives. He said, “But we have a sustainability vision of E-Zero, which is to cause zero harm to the environment and to create an advanced environmentally conscious manufacturing platform for fast moving consumer goods,” he said.

Moving from the norm Reflo, Cyclpac, MaCher and Coles have all shown the industry how changing packaging materials have resulted in a more circular and sustainable packaging designs. Cyclpac co-founder and managing director Edward Whitehead, said, “As we transition to new products for new markets and new applications in the circular economy, we need to think about the primary objectives of remove, reduce, reuse, recycle, re-think and redesign and the commercial implications, their practical implementations, compromises,

client expectations and market expectations too.” Specifically for the coffee industry, Reflo director Gary White spoke about the problems inflicted by single use coffee capsules, which led to the company’s creation and introduction of its Podpress System. He said, “The Podpress System enables re-use of capsules for a wide range of coffee machines in a convenient and fast process. “It also allows for the user’s preferred coffee in the capsule and supplied reusable capsules are moulded in food-safe polypropylene. A multi-capsule filling table enables rapid filling and tamping down of coffee in the capsule and Podpress can seal nine capsules in a couple of minutes.” Coles Group responsible sourcing manager Caitlyn Richards deep dived into its Coles Hot Smoked Salmon case study, which faced a challenge of non-recyclable coloured PVC tray and laminate film. She said, “The solution that we created was a tray that is kerbside recyclable with a film recyclable via REDcycle. It contains rPET and Plantic renewable plant-based plastic. “It’s not the straight-forward change that many think it is. The dedication from the team to find the right solution that ticks all the boxes has been tremendous. “We look forward to driving even more improvements across our value chain and working with other packaging manufacturers to do that.” MaCher general manager Simon Back introduced the company’s Flexi-Hex sustainable packaging solution, a paper-based product made from recycled and FSC-certified materials. He said, “Its hexagonal cellular structure creates an elasticity, allowing it to suit a range of products. “It is also user-friendly, intuitive to assemble and easily slots into supply chains.”

November 2021 newzealandprinter.co.nz

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THE PACKAGING FORUM

Packaging Forum back

Difficult to recycle and some single-use plastics will soon be phased out in NZ ew Zealand’s largest packaging industry group has welcomed the government’s move to phase out difficult to recycle and some single use plastics. Rob Langford, chief executive at The Packaging Forum, says, “There was a long consultation period, as there should be, and it’s great to see government moving forward. It’s essential there are end of life solutions in place for packaging and in the case of the plastic types being phased out that is not yet the case. “Oxo-degradable plastics are a prime example as they are neither recyclable or compostables.” He believes it is important to note bio plastics (often referred to as ‘compostable plastic’) will also be part of the single-use plastic item phase out. The Forum cautioned against the phase out causing unintended consequences. As industry moves to alternative materials there must also be the development of recycling, reuse and other end of life solutions for these materials, as well as consideration around food safety. The Forum’s submission during the consultation period called for a full cost benefit analysis, which follows Treasury guidelines, to assess impact on business, food safety, shelf life, as well as cool-chain (particularly for export items). He says, “That’s where the $50m Plastics Innovation Fund

Small changes can have a big impact, as shown by some New Zealand companies

announced by government is therefore very welcome and will be vital in helping industry transition and overcome challenges. “We are watching with interest to see how those funds will be allocated and excited to see what innovative solutions are developed as a result.”

Phase out timeline The timeline for the phase out by late 2022 includes: • PVC meat trays • PS (polystyrene) takeaway food and beverage packaging • EPS (expanded polystyrene) food and beverage packaging (including meat trays) • Degradable plastic products (e.g. oxo-degradable) • Plastic drink stirrers • Plastic stemmed cotton buds (including bio-plastics) By mid-2023: • Plastic produce bags (not including pre-packaged produce) • Plastic plates, bowls and cutlery (disposable) • Plastic straws • Plastic produce labels By mid-2025: • All other PVC food and beverage packaging • All other PS food and beverage packaging (e.g. yogurt packs) The Packaging Forum is a member based organisation, which operates the Glass Packaging Forum and Soft Plastic Recycling Scheme, as well as having a number of technical advisory groups.

Small change — big impact Removing plastic tags from bread bags is a small change that can have a big impact. Two companies have now announced such a change in their packaging. George Weston Foods will replace plastic bread bag tags with fully recyclable cardboard ones on Ploughmans Bakery and Bürgen bread. The new tags will be used to seal all Ploughmans and Bürgen loaves throughout the country, seven days a week. This is the first step in the company’s plastic tag elimination programme, which will eliminate 18 million plastic tags from the waste stream in the first year and ultimately remove 75 million. This will represent over 26,250 kgs of plastic that will no longer litter footpaths, roads, car parks and beaches or leach into waterways from landfill. Meanwhile, Nature’s Fresh has begun the transition away from plastic tags. In August, it phased in new recyclable cardboard bread tags, on all its loaves from its Auckland bakery. The progressive roll out is moving its network of bakeries across New Zealand, all initially one day a week, with the intention of moving to exclusive use of recyclable cardboard bread tags at every bakery and every day. Nature’s Fresh has the opportunity to remove up to 15 million plastic bread tags from

November 2021 newzealandprinter.co.nz

THE PACKAGING FORUM

cks plastics phase out

Rob Langford, chief executive at The Packaging Forum

Mark Bosomworth, George Weston Foods

landfill each year. The cardboard bread tags on Nature’s Fresh loaves will be fully recyclable, and made from 100 per cent recycled content. They don’t compromise on durability; they are considerably less prone to the dreaded ‘snapping’ that can occur with plastic bread tags. The switch from plastic to recyclable cardboard tags on Nature’s Fresh loaves comes off the back of Goodman Fielder’s recently launched corporate sustainability goals, which include commitments like switching its fleet of 110 sales force vehicles to hybrid models by the end of 2022; reducing fuel consumption of the fleet by 41 per cent; and in July this year, it moved to 100 per cent renewable electricity at all of its Goodman Fielder operated Bakeries. But what about the plastic bags still used for packaging the bread? Nature’s Fresh is also a proud supporter of the Soft Plastics Recycling Scheme, which aims to come up with ways to turn soft plastics into useful products, such as fence posts. Nature’s Fresh trucks are currently used to collect the soft plastics collected by the Soft Plastics Recycling Scheme from Christchurch before transporting it back to Auckland to be processed, to help solve the problem of getting soft plastics from the South Island to the processing facility in Auckland. Bernard Duignan, chief

executive at Goodman Fielder, says, “We are committed to using our reach as a force for good. Commencing the roll out of recyclable cardboard bread tags on our Nature’s Fresh loaves is an important milestone for Goodman Fielder and is the start of our roll out across all brands, which will see a total of more than 100 million plastic tags annually removed from circulation.”

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Hawke’s Bay recycles Hawke’s Bay residents can now recycle their soft plastic packaging at participating stores in Hastings, Napier and Waipukurau. Mayor of Hastings Sandra Hazlehurst and Mayor of Napier Kirsten Wise welcomed members of The Packaging Forum’s Soft Plastic Recycling Scheme to the region to launch the new collection service. The event was held at The Warehouse in Hastings where shoppers were invited to be the first to recycle their soft plastic bags and wrappers. The distinctive recycling bins are at The Warehouse stores in Hastings and Napier South, Countdown stores in Hastings, Napier (Munroe Street); Napier South (Carlyle) and Waipukurau as well as at Pak’nSave Tamatea, and New World Havelock North and Waipukurau. More locations will join the programme over the coming weeks. Langford says they feel delighted to bring soft plastic

From left: Rob Langford, The Packaging Forum; Mike Pretty, Heinz Wattie’s; Kirsten Wise, Mayor of Napier Kirsten Wise; Sandra Hazlehurst, Mayor of Hastings, Jerome Weenzlick, Future Post; and Yi You, from The Warehouse Hastings recycling to the Hawke’s Bay. He says, “Over 70 per cent of New Zealanders now have access to our recycling service, and we have 160 drop off points around the country. The scheme covers the entire process, from collection through to processing, and is 100 per cent funded by industry. “Our members are committed to reducing the amount of plastic by designing out plastic where feasible and promoting the scheme on pack to increase recycling.” The soft plastic collected in the region will be recycled at Future Post’s plant in Waiuku, South Auckland. Future Post founder Jerome Wenzlick said the partnership with the Soft Plastics Recycling Scheme benefits everyone. He says, “Every Future Post contains 1500 bags and wrappers. So, every time Hawke’s Bay shoppers fill one of the soft plastic collection bins, that’s another post off our production line. As we have grown, the scheme has expanded, and it’s great to be able to recycle soft plastics from here and turn them into posts for the region’s vineyards.” The Soft Plastic Recycling Scheme has over 125 members representing around 78 per cent of post-consumer soft plastic materials consumed annually. The scheme pays for the costs of collection through to processing. November 2021

LABELS & PACKAGING

Global growth sees ePac Flexible Pack Soon, ePac’s first local manufacturing facility will open its doors in Melbourne and New Zealand is also in its sights

lobal digital printing for flexible packaging company ePac Flexible Packaging has moved into the region, recently launching in Australia, with its first manufacturing facility due to open its doors in Melbourne in the coming months. It has located the new manufacturing facility eight kilometres from the Melbourne CBD, at the new Newlands Road food manufacturing hub in Coburg, bringing its digital printing technology to the local scene. ePac has based its printing entirely on digital printing technology from HP Indigo, namely the HP Indigo 20000. Currie Group supplies HP Indigo solutions in New Zealand and Australia. The HP Indigo technology platform enables ePac to provide fast times to market; between five to 15 business days. Other benefits include economical short and medium run length jobs; customisation; and the ability to order to demand to avoid costly inventory and obsolescence. Co-founders Jack Knott, Carl Joachim, and Virag Patel established ePac in 2016. Since then, ePac says it has provided locally based consumer packaged goods companies the ability to compete with large brands with great packaging; give back to the communities it serves; and contribute to the creation of a more sustainable, circular economy. Since the opening of the company’s first manufacturing facility, ePac has made its mission to help small brands obtain big brand presence and grow. After growing sites in the United States and North America, it commenced its European expansion in 2018. Now, it includes multiple facilities in the United Kingdom and one in France. It has also

HAFIZAH OSMAN CONTRIBUTING EDITOR

ePac is establishing establish itself in the region with a mission to provide locally-based consumer packaged goods companies the ability to compete with large brands recently seen further expansion in North America as well as Indonesia, South Korea and Ghana. Its head office remains in the United States. Currently, ePac has 20 manufacturing sites globally and an annual turnover of US$200m.($289m). It employs over 300 staff globally and is a member of several industry organisations including, Australian Packaging Covenant Organisation (APCO). The business serves local brands of all sizes, with a particular focus on small and medium sized businesses producing snacks, confections, coffee, natural and organic foods, pet food, and nutritional supplements. Jason Brown, managing director of ePac Flexible Packaging Australia, says, “ePac helps local brands grow into major contributors within the community, with a unique offering for brands to rapidly go to market with great packaging. Opening our first facility at Newlands Road is an exciting milestone for ePac and we have already had a great response from the community. “This facility will have cutting-edge digital printing assets installed, such as the HP Indigo 25000, coupled with market-leading conventional finishing equipment in the form of solvent lamination, pouch makers, value inserters and slitters. “This production platform will allow ePac Australia to deliver the highest quality digital packaging in the industry. Our sales and marketing teams will be

looking to engage with the Australasian pet food, and food and beverage sector to effectively communicate the value we can bring to help them grow their brand in the market. “We will also be looking to engage in our local community to give something back through our ‘ePac cares’ initiatives. This is a core initiative of ePac globally, to partner with the local community and ensure that we fulfill our role on a community engagement and support level.” “A number of emerging trends in Australia and New Zealand have opened up opportunities for ePac to launch locally, making way for digital packaging technology that simultaneously supports small business, local manufacturers and sustainability. “In recent years, technology has become more widely accessible and social media has created a platform for entrepreneurial minds and the rise of small business. Our global brand has contributed to many small business success stories across our established markets in the United States, Canada, Europe, Asia and Africa, off the back of this growth. “In New Zealand specifically, we have noticed there’s an increasing number of small and medium sized brands across numerous categories, including the explosive growth in coffee, natural foods and pet food. We strive to serve these markets. This traction is also especially true of fast growing food categories like vegan or Keto brands.

November 2021 newzealandprinter.co.nz

LABELS & PACKAGING

ckaging launching across the Tasman

Jason Brown, managing director, ePac Flexible Packaging Australia “With the explosion in entrepreneurial companies launching new products comes a market that demands a professional look. However, some are tipped to take it to that next level but can’t source locally produced packaging from the bigger packaging companies as their volume is too small. “These are the type of customers that we aim to reach in Australia and New Zealand. We can well serve those who require small and nimble print runs or those who may want to iterate and trial new products to market before making large investments in particular, print executions.” He says Kiwis and Aussies have been moving towards the concept of buy local for a number of years, but the choice to support small business has only gained traction recently, namely off the back of the summer bushfires and Covid-19. He says“With more Kiwis and Aussies consciously turning their attention to the local businesses in their community, owners of small and medium-sized startups are looking to scale up their operations to meet the demand of their growth. In the context of the pandemic, there is a need for cost-effective, time sensitive packaging solutions for these up and coming businesses. newzealandprinter.co.nz

“On a similar note, consumers here are increasingly considering the planet when it comes to making purchase decisions. As such, there is a growing need for these up and coming small and medium sized businesses to lean into sustainable packaging, something that ePac will introduce into the local market with its digital printing technology.” “ePac has observed an increasing number of small and medium sized companies in New Zealand looking to build their brand across numerous categories including coffee, natural foods and pet-food. Our New Zealand customers will be initially serviced from our Melbourne facility with plans for expansion in the Australasian markets to follow in the near future. “ePac will offer unparalleled convenience for local businesses. Utilising breakthrough digital printing technology from the HP Indigo 25000, ePac will fast-track small businesses to the big brand market by facilitating economical short and medium run length jobs, customisation, and the ability to order to demand to avoid costly inventory and obsolescence. “Serving brands of all sizes, ePac will provide local businesses with high-quality finished pouches and roll stock

(rewind) at competitive prices for short and medium run length orders. “With our help, New Zealand businesses will be able to run more promotions, launch new products faster, make changes on the fly, and order to demand. He adds that sourcing from the overseas Asian market has caused an imbalance in supply and demand, that led to stock shortages across supermarket shelves. He sees ePac helping to strengthen chain partnerships by allowing businesses to directly deal with a local partner. He says, “Quality is something that can never be fully ascertained when sourcing offshore. For many companies, the investment in subpar packaging is a sunken cost that often leads to obsolescence or lessens the quality of their brands. It is difficult to rectify production quality issues with overseas suppliers, so having a partner on the ground in Australia will enable us to deliver high production quality. This is also a selling-point for our customers who are concerned about their impact on the environment and their carbon footprint when sourcing offshore. Brown mentioned that ePac’s digital printing technology is a unique point of difference against its competitors, allowing the business to provide new, competitive offerings to its Australian customers. “Of these offerings, we’re particularly proud to provide small and medium run-length orders within a five to 15 business day lead time. “By allowing businesses to order to demand, the whole process minimises obsolescent costs and waste, avoiding piles of inventory sitting around, “Consistent with the success seen in other countries, ePac has plans to expand its operations further in this region in 2022. Continually scouting new markets to meet the growing demand of brands needing to evolve to their next stage of growth and achieve big brand presence. Simultaneously, giving back to the communities we serve and ensuring that we remain at the forefront of creating a more sustainable, circular economy.” November 2021

LABELS & PACKAGING

Secure QR labels can be used to authenticate provenance

Protecting brand assets

he Label Academy’s third virtual master class covered the state of the art in brand protection and anti-counterfeiting technologies. As James Bevan, director of consultancy Vandagraf, noted, the scale of the global counterfeiting problem is terrifying. According to OECD figures, counterfeit and pirated products are valued at US$509bn ($733bn), representing well over three per cent of world trade. But even these figures are likely a gross underestimate of the true scale of counterfeiting activity, according to Bevan, since they only represent export seizures by customs, not counterfeits which circulate in domestic markets. Furthermore, the OECD figures cover mainly consumer and pharma products, potentially leaving out industrial component counterfeits such as microchips, auto and aerorelated products. Footwear represents well over one fifth of all counterfeit seizures, followed by clothing, leather goods and electrical

ANDY THOMAS-EMANS; REPUBLISHED FROM LABELS & LABELING, WITH PERMISSION

A recent Label Academy master class examined the label and package print industries’ role in combatting brand piracy

appliances. A shocking seven per cent of counterfeits are medical equipment and pharma products. Bevan pointed to the exponential growth of online retailing, magnified by the impact of lockdowns during the Covid-19 pandemic, as a major driver of counterfeit products, including Covid-19 test kits and PPE. Vicki Strull, branding consultant at Vicki Strull Design, looked at how packaging, particularly in the context of ecommerce sales, can help reassure consumers they have received an authentic product. Strull pointed out that factors such as robustness of the packaging construction, choice of substrate, print technology, colour consistency and use of advanced finishing techniques combine to give the consumer an expectation of quality which can be used as a benchmark when a product is delivered. Strull pointed to embellishment, in particular, as a way for brands to distance themselves from fake products, which are always produced as cheaply

as possible. These features should be photographed in high resolution and shown clearly on the social media or web page as a reference for the consumer. Given that footwear represents the biggest category of counterfeit goods, it was fitting to hear about the industry’s response from Christina Mitropoulos, director of brand protection and manufacturing initiatives at the American Apparel & Footwear Association. Representing 360 member companies from manufacturers to brands and retailers, the AAFA’s Brand Protection Council (BPC) focuses particularly on the proliferation of counterfeit goods found within online marketplaces as well as on social media platforms.

Technology response Paul Dunn, chair of the International Holographic Manufacturers Association, demonstrated how holography has evolved to become an integral component of sophisticated multi-layer security systems. After talking about new technology

November 2021 newzealandprinter.co.nz

LABELS & PACKAGING

One key application for NFC and blockchain is proving COVID vaccine authenticity developments such as the use of nano-level optical structures, he used a sophisticated security label developed for the Tonino Lamborghini brand as a case study. This label is constructed from a high security tamperevident substrate and includes, along with the hologram, alphanumeric numbering (Unique Identification number, or UID) and a QR code. The labels are applied to Lamborghini swing tickets and warranty cards, which themselves incorporate advanced anti-counterfeit print techniques as well as spot UV security varnishes. Using OpSec’s Insight platform all shipments of the hologram security labels are tracked to Tonino Lamborghini’s manufacturers, meaning the location, product traceability and status of every UID is known at all times. As manufacturers apply the labels, they are required to declare within the lnSight platform which UIDs have been used. It allows the active monitoring of online sales channels and can detect patterns of infringing sellers. Consumers participate in the authentication process by scanning a QR code to register their product. The contribution of digital printing to a brand protection strategy was examined by Moshiko Levhar, Europe, Middle East and Africa security newzealandprinter.co.nz

and brand protection business manager at HP’s graphics solutions business. Levhar examined the multi layered nature of effective brand security systems, taking in forensic, covert, semi covert (requiring tools such as a magnifying glass), and overt technologies. Digital print allows a wide range of variable graphic elements to be incorporated into a label, including micro QR codes, serialised microtext, guilloches and human-readable QR codes. Levhar explained that HP works with a number of partners where specific secure technologies are implemented. For example, where anti diversion rather than anti counterfeit is the goal. Scan Trust provides its secure track and trace QR code technology. Covert digital print technologies include printing of invisible yellow QR codes or other serialised text or codes. These can be combined with forensic high end security inks to create multi-layered brand protection systems. Other techniques HP’s partners bring to the table include embedding a secure graphic within a QR code, making it impossible to copy. Levhar said a case study protecting a high value Ginseng brand involved a combination of unique QR codes and a guilloche symbol which appears on the pack and on the

consumer’s smartphone screen, so the two can be compared. This provides more security and a new way to engage the consumer.

Using smart chips Tony Fazhev, who leads Avery Dennison’s NFC-related activities in Europe, explained the growing number of chipbased applications for brand protection, including seal tamper protection, encryption of product certificates, authentication via smartphone, as well as authentication of provenance through blockchain integration. A key benefit of NFC chips, as part of an anti-counterfeit strategy, is how easily they can be concealed, for example behind the decorated label, on a bottle neck label, or within the closure of a product. Fazhev pointed out how NFC encourages consumers to actively engage with product authentication and supply chain security simply by tapping with an NFC enabled smart phone, at the same time opening up opportunities to engage with the brand. One key application for NFC and blockchain described by Fazhev is proving COVID test kit authenticity. Scanning the NFC tag on a smart phone also allows Continued on page 38 November 2021

LABELS & PACKAGING Continued from page 37 the patient to securely access diagnostic information. Tamper evident (TE) labels have long been a key element in the fight against product tampering, and Michael Welch, senior product manager, durables (US) at Avery Dennison, gave an in depth explanation of how they work and key applications. TE labels work by combining a strong adhesive with tearable face materials. Destructible face materials split into layers or break into little pieces when removed, while Void labels leave behind warning text or logos when the label is removed. TE labels can be either overt or covert depending on whether you are trying to deter theft or tampering or deter counterfeiting. Welch ran through how different types of adhesive impact the void label, whether permanent, dry peel or no residue, as well as the different types of frangible films and papers. An important recent development is Amazon’s mandate for sealing and packaging of hygienic products using TE labels. This specifies that TE labels must be opaque, incorporate a logo that cannot be replicated; leave a clear sign of tampering on the product when broken; should be of a different colour and should not blend in with the surface of the product. In addition, the seal should also be sturdy, so the only way to break it is with ‘clear intent’. A label converter perspective on TE labels came from Dr Adrian Steele, managing director at Mercian Labels. Steele looked at how bad actors attempt to nullify tamper evident labels and how these attacks can be countered. His case studies included security seals developed by Mercian for the Royal Mint, which involved a dual layer Labellock label with bespoke in-register sub-surface messaging and clean branding to confirm authenticity. In the case of securing a Verifone card payment unit, Mercian added a bespoke halftone message which showed the underlying package colour along with sub-surface numbering. A solution for an auto parts manufacturer involved a covert 38

Digimarc’s chain of custody

Seven per cent of counterfeits are medical equipment and pharma products UV blacklight sub-surface message and hidden colour shift inks.

Taggants and watermarks Secure taggants represent a key vector of development for brand protection strategies. Michael Brice, the vice-president of sales and business development at Inx International Ink, and Keith Goldstein, chief executive officer of VerifyMe, both explained how they jointly developed a system for printing secure covert or overt codes using virtually any conventional or digital printing process. Inks specially developed by Inx incorporate VerifyMe’s patented RainbowSecure pigment, which fluoresces at a particular wavelength when illuminated by the company’s Veripas mobile authenticator. They said the RainbowSecure pigment is inorganic with a high degree of lightfastness. The wider RainbowSecure eco-system also adds the ability to detect, track and trace, and authenticate these printed codes or marks via a secure cloud server and to geolocate the product. Inx has tested the ink system with its own NW series of digital label printers and CIJ printers, as well as on conventional flexo and offset presses. Concluding the master class, Digimarc’s product evangelist Jay Sperry discussed the

company’s item level digital watermarking technology. This solution was recently adopted by the ‘Holy Grail 2’ project for the automated sorting of plastic containers. Digimarc’s technology involves printing imperceptible barcodes onto product packaging or labels (or etched onto the product itself), which can then be detected by automated scanners and a range of other detection devices, including smart phones. Variable Digimarc codes gives each and every product its own digital identity, which allows traceability through the supply chain. The digital ecosystem built by Digimarc also enables the quick validation of product authenticity by customs officers, supply chain staff and consumers. A key feature of the Digimarc code is redundancy, with images repeated across the label or pack surface. Sperry said this feature virtually guarantees that the codes can be read in any orientation. Andy Thomas is strategic director of Labels & Labeling, a part of Tarsus Group. Previously group managing editor for almost two decades, he has extensive knowledge of the label and package printing industry, having previously edited British Printer and Packaging News magazines in the UK.

November 2021 newzealandprinter.co.nz

2021

AWARDS New Zealand Printer People In Print and Rising Stars Of Print Awards in association with PrintNZ

Nominations are closing soon for the 2021 Awards It’s time to celebrate and acknowledge the achievements of the people in print and rising stars of print in New Zealand

Nominations close Friday November 19 Awards Presentation Event to be held in Auckland on the evening of Thursday, February 17, 2022

Sponsors announced so far:

Nominate Now How can I get involved? To enquire about nominating for the Awards, contact Bruce Craig, bruce@newzealandprinter.co.nz, 021 631 559 To enquire about sponsorship opportunities, contact Brian Moore, brian@newzealandprinter.co.nz, +61 410 578 876

nzpawards.org

REAL MEDIA COLLECTTIVE

Are you ready for the In two years, Google will eradicate the third-party cookie. While privacy campaigners will applaud, marketers and advertisers will be crossing their fingers and many will ask, “What will it mean for the printing and mail industries?” Kellie Northwood explains

n August 22, 2019, Google made an announcement that made media owners sit up and marketers’ shudder. As a global digital giant, Google are no strangers to announcements that alter our online worlds, but instead of causing excitement, this one sent shivers around the boardrooms of brands and ad agencies across the globe. Among the reams of friendly corporate speak came the announcement that Google were to offer people more control over their personal data and increase the amount of privacy on the web. On the face of it, their proposal was simple: to change how cookies work within the Chrome browser and make it easier for users to block cookie tracking. In practice it’s a little more complicated.

The cookie conundrum Right now, each time you visit a website, it will send a small amount of information the cookie, to your device, which stores it within your web browser. That information can be useful, such as stored passwords, products in a basket, or your browsing history. Other cookies can be irritating, following you around the internet with reminders of past purchases or searched for items. And some can be downright dangerous: viruses and malware that can gather private information and 40

KELLIE NORTHWOOD

Google’s move to change how cookies work could be a boon for print. potentially steal your identity. What Google is proposing is to change is how cookies gather information about you, moving the process from individual to group tracking. Companies will still be able to gather personal data, but only enough to put you within a larger group, allowing you to keep your anonymity. The main aim of this huge shift in the online ecosystem is to change the incentive structure for the advertising industry. Instead of blocking all third-party cookies, which would, according to Google, invite developers to find new ways to identify your device that would be virtually impossible to disable, Google wants to allow advertisers to continue being able to target consumers without hurting publishers while respecting the privacy of its users. With such a task, it should come as no surprise that this transition will take years rather than months. Indeed, the switch date has just been put back a year from 2022 to 2023. Given the scale and complexity of the task, the final details of how it will all work and the consequences for brands and marketers are sketchy, but it all ties into

the broad area of consumer privacy. Privacy has long been a battleground for digital companies, governments, big businesses and consumer groups, ever since the first retailers began to realise that their customers’ data was almost as valuable as their purchases. Vinay Goel, privacy engineering director for Chrome at Google, said, “We believe the web community needs to come together to develop a set of open standards to fundamentally enhance privacy on the web.” He added that this will give people more transparency and greater control over how their data is used. With more and more data being gathered and used for more and more purposes, not all of them legal, consumer trust in the online medium has reached a new low. According to the 2021 Edelman Trust Barometer, trust in search engine news has fallen to a record 5 per cent (60 per cent or over is considered “trusted”), while technology is the only sector not to have increased in trust, print is the highest trusted marketing channel. In addition, 33 per cent are “fearful” of hackers and

November 2021 newzealandprinter.co.nz

REAL MEDIA COLLECTTIVE

‘Cookiepocalypse’?

cyber-attacks, compared to 25 per cent fearful of contracting Covid-19. And they should be. For example, in Australia, investment scams reported to Scamwatch have cost people over $70m in the first half of this year, more than the total losses reported to Scamwatch for all of 2020, and projected losses are set to reach $140m by the end of the year. The proliferation of fake news online throughout the pandemic has also seriously dented consumer confidence in digital, while businesses are constantly concerned about where their online ads end up, and the increase in ad fraud and its potentially ruinous consequences.

The opportunity for print The eradication of third-party cookies means many things to many different brands. Some with hefty enough marketing budgets could thrive, developing their own ‘firstparty’ data targeting systems, while others will doubtless struggle, the removal of a largely automated advertising channel resulting in a huge loss of customers and revenue. But our industry could feel the benefits of a cookie-less newzealandprinter.co.nz

society as print marketing can step up to the communication task. The tried and tested channel of direct mail is essentially the physical form of online marketing, with companies using complex data streams to target consumers with the ideal profile for purchase. It may not be as instant as programme advertising, but the effect of receiving a sales message through the post offers proven advantages and measurable return on investment. Over the past year, repeated lockdowns with people working from home have seen direct mail undergo a resurgence. Most notably, the changing face of mail throughout the past 18 months as parcels have developed a new communication channel for retailers and brands. A study conducted across 25 nations showed those shopping online more than once a week increased by 22 per cent in 2020 on average, up from 17 per cent in 2019. Retailers and brands now have the opportunity to utilise this new mail channel delivering the product with a brand magazine, look book or catalogue to inspire the next purchase and build brand equity points. Magazine media has faced a number of challenges during this time of the Covid-19 pandemic. However, Roy Morgan research reports that, “Despite these challenges the audiences for New Zealand’s magazines are holding steady and in the year to June 2021 nearly 1.8 million New Zealanders (42.5 per cent of the population aged 14 plus) read magazines whether in print or online either via the web or an app”. Across the Tasman, magazine readership has actually grown. Michele Levine, chief executive at Roy Morgan, says, “The results show that when magazine publishers offer compelling content there is a large market of consumers who are ready to engage and respond. “Despite the ‘digital deluge’ of the last year, it is print magazines which are clearly the

favoured channel. Magazines have the ability to communicate complex messaging, and with the massive reach of many magazines can deliver large audiences for advertisers.” Quite what will happen to online advertising over the next few years and the knock on effects for the marketing industry is, frankly, anyone’s guess. But an increase in privacy and security is only going to be a good thing; not only for the individual consumer but the wider commercial market. The steadying of the ‘digital frenzy’ as the qualities of print — trust, credibility, security — will be once again revered. Bill Gates put it best when he said, “Historically, privacy was almost implicit, because it was hard to find and gather information. But in the digital world, whether it’s digital cameras or satellites or just what you click on, we need to have more explicit rules, not just for governments but for private companies.” For our print and mail industries, the rising awareness of digital’s foibles brings balance back into the marketing landscape. All channels, digital included, have strengths and weaknesses. Print and mail bring trust, tactility and recall, something brands can take note of as consumers look for more than a click to secure their purchasing decision. Our role is to understand our strengths, sell to them and stand confidently focused on our future place. The Real Media Collective, a not for profit industry association, represents media channels that deliver results. Member companies represent paper, print, publishing, mail, letterbox and distribution across Australia and New Zealand. All activities and communications are delivered in a considered, researched, balanced and verifiable manner offering a sophisticated industry voice across producers, distributors, buyers and end users. Please visit www. therealmediacollective.com.au for more information. November 2021

NZP CLASSIFIEDS

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