I N I T I AT I V E PRINT MEDIA & P L A S T I C PA C K A G I N G R E C YC L I N G
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New Zealand Printer
WA S T E
October 2020
ZER
Labels & Packaging Profile: Jill Cowling Mainland Golf Direct Mail lives on
1987-2020
with
WIDE FORMAT
years in print
+Plus
October 2020 Cover Story Spicers NZ p14-16
Spicers NZ and Total Supply have created the Zero Waste Initiative, an environmental programme encompassing print media and industrial plastic packaging. The programme helps the environment and your business Features p8-49
8 Fuji Xerox: Pumphouse Print has expanded its capabilities with a Fuji Xerox Iridesse Production Press 18 Classic Fellman: Both trust and like have significant roles to play in maintaining relationships in print sales 39 Currie Group: Digital embellishment manufacturer Scodix has released new models aimed at specific industry sectors, supplied through Currie Group 40-41 Redshift: We talk to trade printing supremo Lawrence Evans on how partnerships in print can help your company 44-45 Direct Mail: David Allen says Direct Mail can partner with digital communication for marketing success 46 Fuji Xerox: The graphics giant has released new Versant models, with updated paper transports, the Versant 3100i and Versant 180i 47 Parker: Don’t let your print sales go the way that vinyl records went, says Matthew Parker 48 Printerverse: Deb Corn shares some of her experience to let you know how you can establish trust for the future of your business 49 People in Print: The time has come for you to nominate someone in the industry for the People In Print and Rising Star Awards
NEW ZEALAND PRINTER PO Box 32-395, Devonport, Auckland 0744 EDITORIAL: 021 631 559 Bruce Craig, Editor: bruce@newzealandprinter.co.nz CONTRIBUTORS: David Allen, Ruth Cobb, Deb Corn, Melissa Coutts, Dave Fellman, Andy Lowe, Iain MacIntyre, Matthew Parker CIRCULATION: subscriptions@intermedia.com.au
CONTENTS PrintNZ p10-12
10-11 Helping Hand: Iain MacIntyre talks to Jill Cowling, chief executive at Blue Star New Zealand 12 Comment: Ruth Cobb reports back from the Mainland Golf Day held recently in Christchurch Labels & Packaging p19-26
19 Intro: Our labels and packaging professionals now know how essential their work is to New Zealanders 20 Currie Group: A partnership with ABG give Currie Group customers access to high speed digital finishing 22 Nekkorb Solutions: Frank Brokken and the team at Nekkorb have a range of labels and packaging solutions Wide Format Plus p25-38
Aarque 7, 29 APM 7 Currie Group 7, 21 Cyber OBC Eamar Plastics 50 EPSON 33 Fuji Xerox 9, 27 Graphic Lamination & Coating 5 Graphic Machinery NZ Ltd 7 Hi-Tec Ink 31 NEKKORB Solutions 23 NZSDA 37 People in Print Awards IFC Pride In Print IBC PrintNZ 13 Total Supply OFC, 17 VPR 50 Wholesale Print 42-43
26 Fuji Xerox: Lazy Ape has installed an Epson F2160 DTG printer, supplied through Fuji Xerox 28 Aarque: Award winning Juggernaut has expanded into dye sublimation with an HP S1000 Stitch, supplied by Aarque 30 Hi Tec Ink: Signracer wide format printers are available now from Hi Tec Ink 32 Epson: The new Epson SureColor F10060 dye-sublimation printer is the company’s first 193cm device 34 NZSDA Wrap: A change in mindset helps the NZSDA to plan for 2021 35 NZSDA Master Sign Maker: A Hamilton signee, Red Star, has achieved Master Sign Maker accreditation 36 President/Secretary: Andy Lowe gives a shout out for the NZSDA brand while Melissa Coutts receives valuable feedback from signees
Jill Cowling, chief executive at Blue Star
ISSN 1171 7912
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October 2020
3
NEWS
ABG launches DigiJet for embellishment
IN BRIEF SEIKO EPSON has reiterated its commitment to the United Nations Global Compact by signing the Statement from Business Leaders for Renewed Global Cooperation. The Statement from Business Leaders for Renewed Global Cooperation was announced as a new policy of the UN in September and was issued to mark the 75th anniversary of the founding of the United Nations and the 20th anniversary of the United Nations Global Compact. Signatories commit to operating in a spirit of global cooperation, accountability, corporate ethics, and transparency. MESSE DUSSELDORF has successfully run its first trade fair to run at the Düsseldorf Messe Centre since the onset of Covid-19. Caravan Salon, like drupa, used all 18 halls and ran under the new hygiene protocols that include social distancing, masks, and hand sanitising. The German government has exempted trade fairs from its ban on large gatherings. The successful running bodes well for next year’s drupa. Erhard Wienkamp, managing director Messe Düsseldorf, says, “The team at Messe Düsseldorf and CIVD turned this trade fair into a fantastic experience with a great mood at the fairground.” FLEXO looks likely to continue to grow, according to print research expert Smithers. It predicts an increase in growth in global flexographic output through 2025, saying that package and label printing, as well as sanitary and kitchenware will help drive a compound annual growth rate of 1.6 per cent at constant prices., driven by. Smithers says the Covid-19 pandemic will have a limited long-term impact on packaging. Corrugated remains the largest segment by value but labels and folding carton will show higher growth.
A B Graphic International (ABG), has launched DigiJet (JetFX), a new digital embellishment module. Currie Group supplies ABG in New Zealand and Australia. This launch expands the ABG range of modules for Digicon Series 3. The print finishing equipment manufacturer says DigiJet opens a new world of high quality digital embellishments techniques. It delivers an online or offline fully digital embellishment, allowing for multiple processes in one pass. This includes spot varnishing, digital foiling, and tactile screen on any size of print run. DigiJet features two inkjet heads with UV pinning and UV curing; chill rollers for sensitive materials; automated cold foil throw off; a shuttle system for zero waste; stop start at job changeover; prepress software; and food
Fast: DigiJet allows for multiple processes in one pass compliant fluids. Available in single bar or dual bar configurations, DigiJet technology allows easy adjustment for the quantity of varnish to a height of 225 microns, thereby varying the required finish. It allows for automatic changing of jobs on the fly. The DigiJet module can integrate with workflow and MIS options as preferred. Matt Burton, ABG’s global sales director, says, “The DigiJet module targets the digital market. With technology improving all the time, digital embellishment
is where the future is. It is perfect for short runs. With no tooling costs, it also offers the ability to change jobs quickly; variable data; personalisation; and dramatically reduced lead times. DigiJet will undoubtedly provide a welcome addition in capability for many of our customers.” ABG has already installed the DigiJet module in a number of Digicon Series 3s internationally. It has also retrofitted the module to existing machines.
Landa commits to drupa Digital pioneer Benny Landa has confirmed his company’s attendance at drupa next April. He says that, as long as they can guarantee the health of staff and customers, Landa Digital Printing will exhibit at drupa. Landa has often spoken of his high regard for the giant trade show. At a recent question and answer session he declared, “I love drupa. It is the only trade show
that Landa Digital Printing has ever participated in. We haven’t shown our products at any other trade show and the reason is that, with hundreds of thousands of visitors, it is the place to communicate our messages and share our vision and educate our market about what is possible. “In the last 25 years of my career whenever a customer signs an order I always ask the customer, ‘When did you make your
mental decision to buy our product?’ Invariably, the customer says, ‘I fell in love with the technology when I saw you at drupa’. “People fall in love at drupa, they fall in love with the company and the vision. So, yes, we definitely plan to participate in the next drupa, subject only of course to the prevailing health situation. If we feel it is safe for our employees and safe for our visitors, of course, we will be there.”
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4
October 2020
newzealandprinter.co.nz
NEWS
PrintNZ partners for relief funding PrintNZ has joined forces with the Community Newspapers Association and Magazine Publishers Association to obtain newspaper and magazine relief funding. The industry bodies have successfully lobbied government for access its media relief package funding. The package targets community newspapers and magazines that have suffered from the effects of Lockdown Level Four. PrintNZ has provided, and continues to provide, assistance across the industry throughout the Covid-19 pandemic. Ruth Cobb, chief executive at PrintNZ, says, “After quite some time and negotiation, agreement has been reached that a pool of $4m will be shared among the affected publications. Community newspapers or magazines that fit the criteria can apply for a share of this funding. If you are printing publications for your customers, please pass this on to them. Once they know the fund is available, they can apply.” Applications will remain open until October 9. For newspaper and magazine relief eligibility, applicants must: • Have suffered a 30 per cent decline in actual
Filling the space: PrintNZ is helping publishers gain access to relief funding revenue over the period of a month during Lockdown Level Four, when compared with the same month last year, and that decline is related to Covid-19 (in line with the criteria for the first wage subsidy). • Be a New Zealand based business. • Meet the definition of being either a community newspaper or a magazine as follows: a community newspaper is defined as a standalone periodical publication, published at least monthly and no more than four times weekly, containing primarily original editorial content focusing on a certain community;
Brother adds Y Soft to printers Brother New Zealand has announced a partnership with workflow solutions specialist Y Soft Corporation. The deal sees Brother offering Y Soft SAFEQ as an embedded solution on Brother multi-function devices. Adam O’Neill, managing director, Y Soft ANZ, says, “Partnering with Brother will offer businesses additional value, leveraging the technology and expertise of both organisations in one place. Y Soft is continually innovating to address customers’ demands. It adds value to the customers’ business.” newzealandprinter.co.nz
Brother, recently appointed a Konica Minolta distributor, can offer YSoft SAFEQ on Konica Minolta A3 colour multi-function devices alongside Brother’s existing line up of A3 and A4 devices. Jared Quarterman, corporate sales manager at Brother, says, “This partnership broadens our managed print services capabilities. Customers can look forward to increased productivity, reduced costs, and improved document security. Brother backs the partnership with its dedicated technical services teams, trained to deploy and support the solution.”
geographic, ethnic or other special interest; a magazine is defined as a standalone periodical publication, published at least annually, containing primarily original content on a particular subject or aimed at a particular readership. The government expects to distribute funds in early November.
IN BRIEF KODAK has received two InterTech Technology Awards for its Uteco Sapphire Evo M digital web press and for its Prosper QD packaging inks and film optimiser agent. The awards honour innovative technologies that judges expect to impact the graphic communications and related industries. The judging panel emphasised the potential of the Sapphire Evo M Press, which uses water-based inks on substrates ranging from paper to film. The panel members also mentioned the chemical breakthroughs that allow printing at fast speeds, even on non-porous packaging substrates. AGFA has reported a second quarter drop in revenue, citing areas that had a “strong impact” on its business including the Covid-19 pandemic; issues in the offset printing industry; and the refocus on higher margin activities. Revenue decreased in several business areas such as offset by 25.1 per cent from last year. Agfa intends to improve profitability and to address the significant decline in market demand. It will review its offset business model, simplifying its organisation and streamlining its product offering.
THERMAL LAMINATING • MATT & GLOSS • SPECIALTY FILMS • ADHESIVE LAMINATING • HOT FOIL STAMPING & EMBOSSING • ENCAPSULATION & WIDE FORMAT • METALLISED FILMS • SCRATCH OFF INKS SPOT & OVERALL UV FINISHES • SPECIALISED COATINGS • INDEX TABBING • NEW LAMINATES • SCRATCH RESISTANT MATT • VELVET FEEL • SLURPEX SOFT CLOTH & CHAMOIS PRODUCTS
ALBANY • PENROSE • PETONE Unit 3, 343 Church St, PO BOX 12797, Penrose Auckland 1642, New Zealand, +64 9 636 8354 reception@glc.co.nz www.glc.co.nz
October 2020
5
NEWS
Digital platform enables drupa preview Starting this month, drupa will extend its digital offering. The show’s online platform drupa preview will offer exhibitors and visitors an additional channel for touching base with the sector, where they can discuss trending themes and present product portfolios. The portal will consist of the content formats Conference, Exhibition and Networking. The hybrid trade fair in April 2021 will combine the on-site event with additional digital content. In the Conference area, users will find lectures, videos, and interviews providing a preview of drupa 2021. It will reflect the agenda in terms of content and the knowledge
Early access: drupa visitors can check out online content before the show takes place transfer that drupa stands for. On fixed days and times, interested parties can take part in the web sessions free of charge and chat with the speakers. Afterwards, drupa will make the videos available on demand.
The Exhibition space brings together what visitors can expect to normally see in the exhibition areas: products, companies, and expert input. This means visitors can plan their attendance at the live event
at this early stage. They can set up meetings at the Networking Plaza. The networking options allow companies and interested parties to establish live online contact in advance to intensify the contact at the event in April 2021. Sabine Geldermann, director drupa and print technologies, says, “We have already been working long and hard on enhancing our digital offering. “With the hybrid drupa we also give those visitors who are unable to travel the possibility to take part in the industry get-together. At the same time, we meet exhibitors’ needs to reach the international community. Via the portal the drupa platform unites the global print community in a targeted manner.”
Zaikio sends workflow into the cloud Heidelberg has launched Zaikio, an independent and open cloud-based platform for industry collaboration. Heidelberg sees Zaikio as the solution to establish fully automated, integrated processes across company boundaries. It aims to make workflows and transactions between printers, software providers, equipment
manufacturers, and suppliers simpler. Zaikio comprises three key elements: the account, hub, and mission control. The free Zaikio account enables a single log in for users to access all connected software systems. They can use the Zaikio hub to administer personal and organisation-based
accounts. These link the services and software of the various providers, from existing software to apps developed specifically for Zaikio. Its mission control acts as the print shop’s digital control centre. It receives all data in a standardised form, which other apps can read, edit, and restore. Heidelberg
says this creates the basis for end to end automated process chains. Rainer Hundsdörfer, chief executive at Heidelberg, says, “With Zaikio, Heidelberg meets the challenges faced by the printing sector in the digital era. This marks the next milestone in the industry’s digitisation.”
Canon achieves Toitu carbonzero certification A drive to become more sustainable has helped push Canon New Zealand to achieve Toitū carbonzero certification. In Canon Oceania’s sustainability report for 2020, the company identified a number of ways it intends to drive the business forward. These include building the company’s Azure Centre of Excellence to drive innovation and launching a five-year local warranty in New Zealand and Australia. Akira Yoshida, managing director for Canon Oceania, 6
October 2020
says, “In 2020, we stand on the precipice of a new age. The digital revolution that began with the advent of the internet is accelerating, with breakthroughs in robotics, artificial intelligence, machine learning and the internet of things, allowing us to do things better, faster, and cheaper than ever before. “Our innovation agenda is planned with tomorrow in mind. That is why we are combining Canon’s technologies with the latest research and development internationally, with the
aim of genuinely making a difference in our world.” The company has outlined its 2020 vision for a number of other growth initiatives. These include transforming business; acting responsibly; promoting an open and diverse culture; and reducing its environmental impact. Canon believes consolidating the group companies into three main management entities – Canon Australia, Canon New Zealand, and Canon Business Services – will
help achieve its goal of deriving 50 per cent of its revenue from services and 50 per cent from products. Yoshida adds, “It also acknowledges the maturing of our traditional markets. Global changes in the camera and inkjet markets in particular, affected our sales in 2019. But our operating profit has increased in 2019 across the Canon Oceania Group. “This result was achieved in part by reducing costs through restructuring and by focusing on business profitability.” newzealandprinter.co.nz
NEW ZEALAND PRINTER DIRECTORY - PMS 308
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Craig Paul 027 655 4267 Ian Shemilt 027 241 5586 sales@curriegroup.co.nz
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Craig Paul 027 655 4267 Ian Shemilt 027 241 5586 sales@curriegroup.co.nz
l Printing & Packaging Equipment l Machinery Sourcing & Relocation l Import / Export Sales - New / Used l Policart Die Cutting Anvil Covers l Solema Graphic & Board Machines l Plant Valuations & Inspections
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PRINT CALENDAR Interpack
Foodtech Packtech
Heimtextil
Feb 25 - Mar 3, 2021 Düsseldorf, Germany Considered the largest event in the packaging industry, Interpack specialises on the packaging process within the food, beverage, confectionery, bakery, pharmaceutical, cosmetics, non-food, and industrial goods sectors.
April 13-15, 2021 ASB Showgrounds, Auckland New Zealand’s largest food manufacturing, packaging and processing technology trade show will attract more than 250 local and international exhibitors and some 4,500 trade visitors to see the freshest ideas and latest technologies.
www.interpack.com
www.foodtechpacktech.co.nz
May 3-7, 2021 Frankfurt, Germany Postponed because of Covid-19, Heimtextil 2021 shares the fairgrounds with Techtextil, the international trade fair for technical textiles and nonwovens, and Texprocess, a leading international trade fair for processing textile and flexible materials.
Fespa Global Expo
drupa 2020
March 9-12, 2021 Amsterdam, The Netherlands Organisers have moved the show again. They still have the backing of exhibitors wanting to provide an innovative wide format. It will run alongside the European Sign Expo and Sportswear Pro exhibitions.
April 20-28, 2021 Düsseldorf, Germany The world’s leading trade fair for printing technologies has changed the expo landscape with its decision to move the show to 2021, meaning other shows such as the Melbourne’s PacPrint have also had to move. It has also shortened its run to nine days.
www.fespa.com
Labelexpo Americas March 23-25, 2021 Rosemont, USA America’s largest label show includes multisubstrate presses, digital presses, laser die cutting, prepress and plate making, decoration systems, multi-process ink systems, high technology label materials, films, sleeves, and wraps.
www.labelexpoamericas.com
newzealandprinter.co.nz
www.drupa.com
Print4All May 3-6, 2021 Fiero Milano, Italy A new show that goes beyond the traditional segmentation of the commercial, editorial, and industrial printing market today to offer a broader showcase and a more vast and varied selection of solutions.
www.print4all.it
www.heimtextil.messefrankfurt.com
NZSDA Conference and Sign Expo July 8-10, 2021 Auckland The now postponed conference, awards, and Sign Expo will still feature everything that would have happened this year. The awards event acknowledges outstanding design and craftsmanship across a range of signmaking methods.
www.nzsda.org.nz
PacPrint 2021 September 28 to October 1 Melbourne Convention and Exhibition Centre Since 1970, PacPrint has provided a platform for suppliers and visitors to get together and generate business opportunities through the latest technologies, solutions, and trends.
www.pacprint.com.au October 2020
7
DIGITAL
Iridesse adds colour for Pumphouse Print
R
ecently Pumphouse Print installed a Fuji Xerox Iridesse Production Press, along with full inline finishing, and an Epson SC80600 wide format printer, cutting plotter and laminator. Jeff Sun bought the Auckland-based digital print company a year ago. He had worked there as a designer after leaving university and when the previous owner decided to leave, Sun took his chance. He says, “We try to provide a one stop shop: design, print, finishing, anything the customer needs.” He explains that although the Iridesse replaces two other digital machines that had come to the end of their lifespan, the investment also points to his philosophy. He says, “Before I bought the business, I had always thought of ways we could do things differently. I believe that in this industry, you need to understand the trends to prevent your business from fading. “Although many sectors of print have shrunk and continue to shrink, we see many opportunities to keep print alive. These are exciting times to be in this business. “We bought the Iridesse because of its efficiency and quality. In some ways that was unexpected because we initially looked at printers solely on price, but as time went on quality became more important.” He visited the Fuji Xerox Print Technology Centre, near Auckland Airport, to see the Iridesse in action. He says, “We were blown away by the demo. To start with, I was impressed with the quality output and the productivity. It was obvious that the Iridesse is a superior solution. “The print quality of the Iridesse is so much higher that it made us change our minds, but there were also other factors. For example, the Iridesse gives us so many other capabilities such as the special colours and the metallics. 8
October 2020
Fuji Xerox helps digital print shop expand its capabilities
“We are just about to use the new pink toner colour. We have a client that has a neon pink that they need, and we can achieve that. The client initially said how hard it was to replicate the colour, but we can reach that by adding another colour underneath. “We have played around with all the specialty colours except for the clear. The range of colours is outstanding. “The Iridesse also handles a wide range of stock and that is a big deal for us. Also, the banner print size means we have the opportunity to produce more products, like an A4 landscape saddle stitch booklet. We have not yet had the chance to create packaging, but it is an exciting prospect. “The inline finishing gives us the full booklet finisher, saddle stitching, trimming, and square fold. We can give clients the same day turnaround when they place the order. They appreciate that efficiency. “We run the Iridesse every day and sometimes it is full on. Whatever work we get we can throw at it. However, our focus is really on adding value to grow our business by producing quality specialty work. There are niche markets that we can explore. So, while we can use
the Iridesse as workhorse, we are more into producing quality than numbers. “Coming from a design background, I want to produce products that are attractive and eye catching. We want to show our customers what is possible with print. People have an idea when they come into the shop and they see something on display, and they get excited. He sees digital printing continuing to grow in significance. He says, “Part of the reasoning for that is how we can produce short runs, such as 200 cards on a synthetic paper stock. The other obvious advantage is the fast turnaround. The Iridesse is Pumphouse’s first Fuji Xerox machine. He says, “We have always known about Fuji Xerox and the team there has stayed in contact with us. To be honest, we held back from the Iridesse at the start, but the quality was the thing for us. “So, we approach the future with confidence, placing quality and efficiency first. It is great to have the capability to show clients what is possible with digital print these days. When you place the print in front of them, they get excited.”
Pumped: Jeff Sun, owner of Pumphouse Print with the Fuji Xerox Iridesse Production Press newzealandprinter.co.nz
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helping hand
Committing to print mean
A
conviction to call a spade a spade, address issues and make a call are among traits that Blue Star chief executive Jill Cowling credits as having enabled her to rise through the ranks of one of the largest print industry businesses in New Zealand. She says, “Most people who know me would probably say that I’m pretty black and white. There really isn’t a lot of grey. “I am a big believer that if you don’t like something, then be prepared to address it. It is really easy to be critical, but it is often harder to find something positive to contribute. “I also believe it is better to make a decision, than wait for someone else to make it for you and if you do get it wrong, you can always fix it.” However, the shape of leadership in New Zealand’s print scene could have been quite different had an initial choice of profession bore resonance. She explains, “I started my career training to be an accountant and realised quite quickly it wasn’t for me. So, I moved into IT and particularly systems analysis and business processes.” That decision led to Cowling joining Blue Star in 1998 as group IT manager responsible for both New Zealand and Australia, and embarking upon what she describes as “an incredible journey”. She says, “I relocated from Auckland into Australia with Blue Star in the early-2000s and retained responsibility for Australian IT but also headed up our e-commerce and marketing strategy, which saw me become much more involved in new business and our overall business strategy. “Upon my return to New Zealand in the mid-2000s I had a number of roles that included heading up our procurement, our technology solutions with a particular emphasis on customers, our sustainability
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October 2020
IAIN MACINTYRE
We profile Jill Cowling, the Blue Star boss, as she keeps one of the country’s largest print enterprises on track in a constantly changing business environment
Jill Cowling, chief executive at Blue Star initiatives and subsequently took responsibility for our Northern Region. “I was made chief operating officer in March 2016 and then chief executive in June 2017.”
Leading the industry During her 22-year tenure to date with Blue Star, in which she notes the business has undergone “many changes”, Cowling singles out a few notable highlights. “Firstly, we have taken the lead on sustainability for more than 25 years, pioneering the use of vegetable-based inks; pushing the use of paper only sourced from sustainable resources, as per Forest Stewardship Council and Programme for the Endorsement of Forest Certification programmes; and gaining Toitū Gold Certification across all of our business units. “We have a robust supply chain, with many strong partnerships that have been
built over many years. New Zealand businesses are well respected throughout the world and that is certainly reflected in the raw materials we are able to source, largely as a result of our supply chain partners. “I am also exceptionally proud of our team, who make a difference for our customers every day.” Indeed, Cowling is strongly of the view that Blue Star’s greatest asset is its people, whom she notes are key to driving home the advantages of technological advancement. She says, “I continue to be amazed at the expertise and willingness of the team at Blue Star to not only embrace new technology but in many instances, they have driven and influenced change in how our technology is used. “Additionally, we are producers and locally, here in New Zealand, we have over 500 families located throughout the country who contribute to the New Zealand economy and newzealandprinter.co.nz
helping hand
ans committing to people about whether you are male or female, it isn’t about whether you are young or old or any other potential discrimination; it should always be about selecting the best person for the job. “And I have to say, that I think Blue Star as a business has always promoted and been good at doing exactly that.”
Investing in people
Training commitment: Blue Star’s Allen Masterson receives this year’s Trainer of the Year Awards from Ruth Cobb, chief executive at PrintNZ that’s pretty amazing.” On the flipside, Cowling acknowledges that the business operates in a “really tough industry” which continues to face challenges. She says, “As an illustration, in the last 10 years we have seen coated and uncoated paper imports reduce by more than half. “The industry needs further consolidation and must focus on financial sustainability in order to ensure that we can continue to invest and thrive. “It is challenging but working in this industry that delivers many different products and services, including print that often delights its audience, is incredibly rewarding.” While reflecting it has “probably been challenging” to advance into senior management in what has historically been a maledominated industry, Cowling equally acknowledges the significant support she has received along the journey. “I have been given some amazing opportunities and I can’t express how supportive our board and owners have been. I’ve also been lucky enough to have some amazing mentors throughout my career, both inside and outside of Blue Star. “Most importantly, what we should always realise is, it isn’t newzealandprinter.co.nz
Cowling is a strong believer in the industry coming together collectively for mutual advancement. She says, “We are lucky to have the team at PrintNZ led by Ruth Cobb who are a voice for everyone in the print industry. It really doesn’t matter if you are small or big. We all want to deliver fantastic products and services for our customers. It is also important to realise that even a larger organisation is made up of many individuals, and they are as equally important as those individuals that make up a smaller organisation. “I think that it’s imperative that as an industry we continue to support people coming through. Apprenticeship programmes and training are part of our culture and continuing to invest in people is fundamental to the ongoing success of our industry.” As an aside, Cowling says it was “incredibly pleasing” to
Key to success: Jill Cowling says Blue Star’s greatest asset is its people
see Allen Masterson of Blue Star Collard named this year’s PrintNZ Workplace Trainer of the Year. She has active interests outside of the office although lamenting that “perhaps I don’t have enough time to pursue them these days”. She adds, “I really enjoy a good game of golf and would love to get down to a singlefigure handicap one day. The last time I had an official handicap of 18 was a long time ago. “I typically go tramping around New Zealand every year with five of my closest friends. My husband and I have a lovely daughter and spending time with the two of them over summer is always fun. A bit of paddle boarding, cycling, water skiing and fishing with a number of our friends pretty much rounds it out.”
Committing to the future Looking to the future, Cowling says her focus remains firmly on the success of Blue Star “and the more than 500 families who rely on what I do and what my broader team does”. “I’m pretty keen to see us broaden our product and services and ensure that we continue to remain relevant to our customers. “We are a business that continues to face many challenges, only further exasperated by Covid-19 and the impact it is having on the economy. We have a really supportive board and owners and have been able to continue to invest, albeit in some new sectors. “Packaging is a growth sector for us and we have recently invested significantly in both our Auckland and Wellington locations. Leveraging our expertise and current footprint has been critical in being able to evolve into the packaging space. “We remain committed to manufacturing, to our people and our customers in New Zealand, producing high-quality and sustainable products on a daily basis.” October 2020
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Mainland golf raises funds to assist the industry
Golfers gather at the Waitikiri Golf Club in Christchurch
Full Colour Trust benefits from annual golf day
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hile Covid-19 has seen the cancellation of almost all industry events in 2020, it wasn’t able to stop the Mainland Golf Day taking place on October 2. With Auckland on Level Two, and the rest of New Zealand recently moved on to Level One, the timing was right. While it has been a challenging year for most of the businesses in our industry, when speaking to the sponsors and members, they were adamant that the day should proceed, and so it did. Christchurch put on the best of spring days and 64 players took to the greens at Waitikiri Golf Club to enjoy a change of scenery, while at the same time raising funds for the Full Colour Trust. The Full Colour Trust, a charitable organisation serving the print and graphics industries in the South Island, 12
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Mens closest to the pin at Waitikiri: Greg Coffey from Caxton provides funding to individuals and families who may not qualify for assistance through the usual channels, and can’t afford to pay for the help they need. Issues are commonly, but not exclusively health related. Since its inception 14 years ago, the Trust has assisted many in their time of need, in a variety of ways. Thank you to everyone that contributed to the funds raised, the players, and in particular the sponsors: Aarque Group, BJ Ball Papers, Currie Group, Custom Cutting Formes, DXC Technology, Fujifilm,
Best Nett, the Ovato team from left: Don Collins, Aaron Risdon, Dave Farrant. Absent Bruce Chapman
Heidelberg, Leading Label Company, Ovato, Ricoh, and Spicers Paper.
Winners Best Gross First: All Print — Steve Tansey, Simon Hay, Jeremy Booth, Jeremy Bennett Second: Servicom — Mark Richardson, Gary Eyre, Paul Webb, Johnny Main Third: Ricoh — Alex McDuff, Ryan O’Driscoll, Will O’Brien, John Marstern Best Nett First: Ovato — David Farrant, Don Collins, Aaron Risdon, Bruce Chapman Second: Custom Cutting Formes — Andrew Banfield, Paul Robinson, Jared Booth, Andrew Scott Third: Heidelberg — Cary Rawson, Chris Flett, Alistair Smith, Colin Dawson Individual Longest Drive Men: Simon Delany, BJ Ball Papers Closest to the Pin Ladies: Tinaka McCoid, Spicers Paper Russell Taylor Cup for Closest to the Pin Mens: Greg Coffey, Caxton newzealandprinter.co.nz
COVER STORY
Spicers NZ and Total Supply cr Their new environmental programme encompasses print media and industrial plastic packaging
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ore than ever, we see a push to ‘go green’. This kind of social change can influence and motivate consumers, giving them a conscious drive to preserve the environment for future generations. Responsible brand owners understand both the desire and the directive to contribute to a better environment. As print and packaging businesses chase the latest industry innovation to support brand owners and to help them create their point of difference in the market, manufacturers and distributors have the opportunity to provide the solutions to drive change and meet consumer demands for a greener world. So how can a market with high volume and short-term use products ‘go green’?
The Zero Waste Initiative Morgan John, general manager of Spicers New Zealand and Total Supply, says, “As importers and distributors to the print and packaging markets, we have a mission to provide high quality, environmentally friendly products for short term advertising, point of sale, and industrial packaging. “We have created the Zero Waste Initiative to encompass two key sectors of our business: print media through Total Supply and industrial plastic packaging at Spicers.” Traditionally, the wide format print market has relied heavily on PVC based products to meet the demands of performance and cost. Plastic-based PVC derives from a non-renewable resource that contains toxins and additives, which eventually release 14
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Get on board with the Zero Waste Initiative: the new Spicers NZ and Total Supply programme will improve the environment into the environment. It is difficult to recycle in any case, especially when coated with ink and adhesive. When print campaigns reach their end, products made from PVC go into landfill and take centuries to break down. The high volume, short term use of PVC in the retail, advertising and exhibition print markets further compounds this environmental problem. Although some fibre-based products are easily recycled through traditional methods, PVC and plastic recycling and reuse is often hindered by the state of New Zealand’s recycling infrastructure and/or finding a use for the waste itself. Total Supply and Spicers NZ identified this challenge in the market and made the decision to partner with a local manufacturing company to recycle their products. Through product innovation and rigorous research and development, a range of print media and plastic packaging has received approval for recycling through the Zero Waste Initiative. Now, a fully recyclable product range, developed under the Cyclone
brand, offers the benefits that PVC free, solvent-free, and non-toxic products provide to customers. Cam Harris, general manager at Total Supply, says, “We have always been a key distributor to the print market and we wanted to take advantage of the trust and performance of our core print media including Cyclone PP (polypropylene), Cyclone Pull Up and Cyclone Backlit. “We have further increased the Cyclone range to include an ultra-removable self-adhesive and a woven polyester wall film. We are not stopping there and we already have more products in development.”
A circular economy Today, brand owners and producers face intense environmental scrutiny. As a result, they are very conscious about the materials they use. With many leading corporate and retail companies making ongoing environmental commitments, Spicers NZ and Total Supply share a goal to offer sustainable ‘go green’ newzealandprinter.co.nz
COVER STORY
create the Zero Waste Initiative products without sacrificing the great products they trust. Collectively they believe offering an industry leading recycling programme allows for the best-suited products without compromise. The current industry practice works off a ‘Take, Make, Dispose and Waste’ method. Companies take materials from natural resources; they or other companies make the material into products. These products become waste when they are disposed. This style of the single use economy causes ongoing negative effects to the environment as PVC and plastics never entirely break down as the waste goes to landfill, where additives leach into the environment. The Zero Waste Initiative uses a circular economy. In this system, while materials are taken from natural resources and made into products, they are repurposed and returned into the cycle at the end of their use. Only products that have been approved and certified can be recycled through the initiative. John says, “We are committed to creating the foundation for shifting from a single use economy to a circular recycling economy.”
Understanding the need to ‘go green’: Morgan John (l) general manager of Spicers New Zealand and Cam Harris, general manager of Total Supply
No more landfill Spicers NZ and Total Supply say that product demand in today’s market is at an all-time high, requiring high quality, cost-effective and sustainable materials. Where the printing and packaging industries run short term high waste products which have a single, short term use, then become waste.
Like this post: made from recycled PP and PET, these products offer ongoing end of life recycling and re-use newzealandprinter.co.nz
Everyone involved shares the responsibility to create a sustainable industry. This includes the importers, distributors, producers, brand owners, retailers, and end users. Total Supply and Spicers NZ say they have the solution to close the loop. John says, “Much like the print industry, industrial plastic packaging is exceptionally high waste with the same single use economy. Once the packaging reaches its end of use it is disposed of, most commonly into landfill.” As a leading distributor of industrial packaging, Spicers NZ has developed a reputation as one of New Zealand’s most environmentally friendly businesses, in what many consider a non-environmentally friendly industry. They hold numerous environmental certifications including Enviro-Mark Gold certification under New Zealand’s leading environmental management certification programme. The company was the first supplier in New Zealand to get PEFC and FSC chain of custody accreditation for their paper division. John says, “We are dedicated to supporting a better environment. This commitment to sustainability is a strong motivator to create a solution
to provide a greener offering in their industrial packaging and change market perception. Taking advantage of the different industries that each company operates in allows for a diverse yet focused programme, with each partner committed to making both print and industrial packaging a greener and more sustainable product line for themselves and their customers. With the entire process done in New Zealand, he says this is the most complete option to date for PP and PET products.
Future Post With a heavy emphasis on maintaining the competitive nature of print and packaging, Spicers NZ and Total Supply have developed the Zero Waste Initiative around many existing products. This means no price premium for the products that can go into the programme. The initiative covers a pay per use fee to access the Future Post plant and a per tonne fee for recycling, which can easily be worked into projects. Traditionally, green products have come at a cost as they are made using more natural methods and don’t include costsaving additives such as plastics Continued on page 16 October 2020
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COVER STORY Continued from page 15
Bright future: Spicers NZ and Total Supply created the Zero Waste Initiative, enabling customers to ‘go green’ or PVC. The Cyclone range of products are the same great products already being used but now they are fully sustainable. Through the partnership programme with Kirbyco and Future Post, Spicers NZ and Total Supply PP and PET products have received authorisation for recycling. The partnership with Future Post enables domestic and commercial waste to be transformed into premium fence posts for the agriculture industry. The fence posts, designed, repurposed, and made in New Zealand, have bio-certification and are 100 per cent environmentally and farm friendly. With 50-year durability, the fence posts can also be recycled again into new posts for a fully captured Zero Waste solution. The companies add that, due to their construction, the posts offer environmental and performance benefits compared to traditional substrates in this space. For example, a resistance 16
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to moisture, splitting, cracking, or rotting, combined with the non-conductive nature of the product, saves time, labour, and money by voiding the requirement of insulators. Impenetrable to frosts, insects and fungi, the product offers a serious alternative to existing offerings and it fits well with New Zealand’s clean green image. The posts, made 100 per cent from recycled materials, do not leach CCAs (chromium, copper, and arsenic) into soil or rivers. The posts meet certifications for use with organic farming and are completely recyclable over and over again as they reach end of life. Cyclone PP and PET materials are collected in designated waste bags and stored at either the production or end-use facility. They are then baled locally for ease of processing once they reach the Waiuku Future Post recycling plant to be transformed into fence posts.
The need to ‘go green’ Over the past few decades, the local print and packaging industry has seen a number of recycling and environmentally friendly programmes. The motivation and drive for greater sustainability continues across the sector. The Zero Waste Initiative enables brand owners and producers to offer a full circle, zero waste, New Zealand based recycling programme like never before. Brand owners understand that, whether from a desire or a directive motivation, ‘go green’ can give businesses a competitive advantage. Companies that engage and endorse green solutions increase their consumer appeal. For the team at Spicers NZ and Total Supply, the desire and directive to ‘go green’ leads to an end result that contributes to a better environment and a safer planet for generations to come. newzealandprinter.co.nz
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I N I T I AT I V E PRINT MEDIA & P L A S T I C PA C K A G I N G R E C YC L I N G w w w. z e r ow a s t e i n i t i a t i v e . c o . n z
Product Protection
Plastic Packaging
Point of Sale
Window & Wall Graphics
ZERO WA S T E
NON TOX I C
100% N Z R E C YC L E D
Labels
Internal & External Signage
PVC FREE
F U L LY R E C YC L A B L E
CLASSIC FELLMAN
additive
Dave Fellman believes that both trust and like have significant roles to play in maintaining relationships in print sales
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everal readers have asked about the science of setting sales goals and I do have another science related topic in mind. This topic starts with the physics and biology at the foundation of printing technology, and ends with the psychology of building, or breaking, a relationship. Scientifically speaking, the light that comes from the sun is labelled white. In reality, it is a composite of all of the visible frequencies of light. The simplest proof of that fact is to bend the sun’s light through a triangular prism, which separates the white light into some of its component colours. This is pretty elementary physics. Here is where biology first comes in. The human eye contains three types of cone cells, each of which responds to a different range of wavelengths. Therefore, our eyes see three primary colours: red, green and blue. Taking this one step further, red, green and blue are referred to as the additive primaries, because additive mixing of these primary colours results in an infinite number of shadings, allowing us to perceive continuous tones of colour. This is how television works. It is not how printing works, of course. Projecting light on a screen and replicating continuous tones of colour on paper require a different application of the basic physics. Full colour printing only becomes possible using the subtractive primaries: cyan, magenta, yellow and black. In the old days, we used a photographic process to do colour separations. These days, it is normally done digitally, but the concept is the same. An additive primary filter produces a negative recording of the colour you want on the paper. For example, if you filter the 18
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red out of white light, you end up with a mixture of blue and green — cyan. Ultimately you put CMYK dots where they need to be on the paper, and the human eye and brain reassemble them into continuous tones of colour: physics working in concert with biology. Now let us consider the basic psychology of a relationship. Let us also consider the differences between personal and business relationships. In a personal relationship, we can establish two poles with a range in between, like and dislike. In a business relationship, especially one based on a custom manufactured product, we must establish two additional poles: trust and distrust. I have long maintained that accomplishment in printing sales has a lot more to do with the trust factor than the like factor, but both have a role to play in your success. What will make someone like you? Obviously, that will differ from person to person. Some people will like you for the way you look, or the way you talk, or the way you make them feel. Unfortunately, other people will dislike you for the same reasons. Some people will like you because you share common interests. Others will dislike you because they disapprove of your interests. The application to printing sales is pretty simple. The more reasons someone has to like you, the more likely it is that they will seriously consider buying from you. There is no guarantee that the like factor will get you to the finish line, but it does give you a head start. There are, however, things salespeople do that cause dislike. The one I hear the most about from printing buyers is related to frequency
subtractive
of contact. One buyer told me that it was not that he disliked a certain salesperson, he simply did not like the way that he called every week with nothing of value to say. Another buyer told me that she disliked having to call the salesperson every time she needed to place an order. She said, “I like him fine. I just dislike having to do all the work in this relationship. I would like it much better if he would anticipate my needs.” The bottom line here is that you want building and maintaining the like factor to be an additive process. In other words, every contact adds something to the strength of the relationship. There is danger if something you do subtracts anything from the like factor, and therefore the overall strength of the relationship. And obviously, there is real danger if something you do, or do not do, subtracts anything from the trust factor. How do you know where you stand in terms of like and or trust? The answer is simple, and apparently scary. You ask. I understand why this can be scary. I have done it many times. I have had people tell me that they do not like me. I have had people tell me that they do not trust me. I have been rejected, I think, in just about every way a salesperson can be rejected. But I have learned from those experiences, and while I have not always been able to master the additive element, I have gotten pretty good at avoiding the subtractive problems. This classic Dave Fellman article first appeared in New Zealand Printer April 2016 Dave Fellman is the president of David Fellman & Associates, Raleigh, NC, USA, a sales and marketing consulting firm serving numerous segments of the graphic arts industry. Contact Dave at dmf@davefellman.com. Visit his website at www.davefellman.com newzealandprinter.co.nz
LABELS & PACKAGING
Label and packaging trends trumped by Covid lockdown
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hile many pundits predicted 2020 would turn into another milestone year for labels and packaging printing, no one could forecast the effects a pandemic would have on the industry. At the beginning of the year, most of us looked forward to seeing which trends manufacturers and suppliers would follow and what they would show up with at the multitude of trade shows then on offer. However, a microscopic parasite put paid to our expectations and we had no choice but to cancel our bookings and go virtual. We learned the true meaning of what the general public regards as essential products and services and depressingly, for those of us in publishing, magazines never featured. While toilet paper became a much-desired fast moving consumer good, no one in a supermarket got into a fight over who would buy the last copy of The Listener or Woman’s Weekly. When I interviewed labels and packaging professionals after the first lockdown, I found that most of them had kept busy. One owner admitted, and definitely reluctantly, that his company had fared better compared to the same period last year. The unavoidable truth they discovered is that labels and packaging contribute massively to the presentation and safe delivery of our essential products: food, beverage, pharmaceuticals and so on. And during this period, what did label converters and packaging specialists look for from the technology they use? More than anything, they wanted reliability. In a pandemic, it does not matter that you own a machine that prints at twice the speed of sound. If it breaks down and you can’t easily get a technician to fly here from regional headquarters in Sydney, Melbourne, or Singapore, then you will lose business. newzealandprinter.co.nz
Demand for digitisation
Sláinte: what you can achieve with DigiJet (JetFX) digital embellishment module
Industry sector finds it has great value in a crisis
So, despite the catastrophe the Covid-19 pandemic has wrought, this industry sector has had its existence, its raison d’etre, sanctioned by the needs of the many. While other sectors in the printing industry continue to struggle, labels and packaging can look forward to a strong future.
Commitment In this issue, we welcome Frank Brokken and his team at Nekkorb. Frank likes working with “great people and companies that have great products and a commitment to a sound research and development programmes”. Since 2009, Nekkorb has built a solid base of suppliers from whom to source a comprehensive range of solutions for the industry. Brands include the likes of MPS, DuPont, SOMA, 3M, WINK, Zecher, TKM, KTI, X-Rite, and Esko. On page 22, Frank introduces his team and discusses how Nekkorb can help with innovative solutions for your business.
The inevitable growth of digital technology in labels and packaging printing continues to accelerate for any number of reasons. Run lengths have trended downwards with the ongoing growth of boutique businesses that want to differentiate themselves and their brands from their competition, especially if the competition is corporate. Experienced marketers tell us that they can more easily grow business when they establish a direct customer connection. Digital printing enables this. After a slow start, personalisation has begun to spread across the industry and we see more work coming from target marketing campaigns. Manufacturers have recognised this trend and have come up with solutions that enable personalisation for the market. With increasing digitisation, we can expect to see greater digitisation; automation of workflow, speedier job changeovers; reduced downtime; enhanced efficiency, reduced downtime, less ink and substrate wastage and new embellishment and added value solutions. Digital has established a place in the narrow web sector and we now see faster and wider presses that will find a home in flexible packaging, corrugated, and folding cartons. Digital machines make job changeovers a breeze and their The HP Indigo platform now has a serious chunk of the digital label printing market. In New Zealand, Currie Group has partnered with A B Graphic International (ABG) for high speed finishing with the ABG Digicon Series. ABG has developed the DigiJet (JetFX) digital embellishment module to add more value to print and label production. In a single pass, you can achieve multiple processes such as spot varnishing, digital foiling, and tactile effects. October 2020
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LABELS AND PACKAGING
Currie Group and ABG partner for finishing excellence
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he partnership with A B Graphic International (ABG) means Currie Group can offer customers access to a range of high speed and high quality label and packaging finishing options, which complements the HP Indigo Digital Press Label technology that Currie Group also supplies.
High speed label finishing ABG Digicon digital finishing equipment has over 1000 machines installed worldwide. The company says its Digicon Series 3 equipment works faster and adds a wide range of valuable finishes to labels, packaging and shrink sleeves. ABG now supplies its Digicon Automation modules to deliver high-speed finishing in both nearline and inline configurations for the new high-speed HP Indigo V12 Digital Press. With a focus on automation, it enables continuous production without compromising quality and efficiency, which matters because the HP Indigo V12 Digital Press for labels prints as fast as analogue; up to six colours at 120 linear metres per minute using six inline imaging engines running simultaneously. It can produce up to 130,000 linear metres per day with one operator. Mark Daws, director Labels and Packaging ANZ at Currie Group, says, “As the market for digital label press technology continues to grow and longer digital production runs are becoming more mainstream, the new automation in the Digicon S3 modules will offer our customers faster turnaround capability, enhanced productivity and ultimately better profitability. Modular in design, Digicon Series 3 systems can be tailored to meet individual business needs. The Digicon Series 3 uses what ABG calls Fast Track Die Cutting, which it describes as the world’s fastest semi-rotary die cutting system. It runs up to 150 metres per minute. 20
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Online or offline: The ABG DigiJet (JetFX) module delivers a range of digital embellishment possibilities
Digital finishing boosts labels and packaging in New Zealand
Its automatic timesaving and embellishment modules include die plate loading and unloading; gap sensing and knife setting, saving time on set up and changeovers; a big foot 50-ton capacity hot foil and embossing module, with multiple foil feeding across and along the web, which can create new effects and finishes; a flatbed screen printing module to add value with relief varnishes or vibrant screen inks; a crossover module: to create multi-layered, novelty or promotional labels, digitally; a lamination in register module that enables pre-printed web to be laminated to the main web in perfect register; and a rail mounting system that allows flexible configuration.
One pass embellishment ABG’s new DigiJet (JetFX) digital embellishment module delivers an online or offline fully digital embellishment, allowing for multiple processes in one pass. This includes spot varnishing, digital foiling, and tactile screen on any size of print run. It features two inkjet heads with UV pinning and UV curing; automated cold foil throw off; a shuttle system for zero waste and stop start at job changeover; chill rollers for sensitive materials; prepress software; and food compliant fluids. Available in single bar or dual bar configurations, DigiJet technology allows easy adjustment for the quantity of varnish to a height of 225 microns, thereby varying the
required finish. It allows for automatic changing of jobs on the fly. The DigiJet module can integrate with workflow and MIS options as preferred. Daws says, “It is perfect for short runs. With no tooling costs, it also offers the ability to change jobs quickly; variable data; personalisation; and dramatically reduced lead times. DigiJet will undoubtedly provide a welcome addition in capability for many of our customers.” ABG has already installed the DigiJet module in a number of Digicon Series 3s internationally. It has also retrofitted the module to existing machines.
Rewinders move forward Finishing departments worldwide use ABG inspection slitter rewinders. Instead of relying on a third-party camera system, they can be equipped with ABG’s fleyeVision 100 per cent inspection system. ABG says this ensures that everything works seamlessly together, with a single supplier for on-going service and support. The ABG range of slitter rewinders can be adapted to meet specific needs. The company has designed these machines to boost productivity and guarantee quality by delivering outstanding performance.
Turret rewinders ABG Vectra turret rewinders can work inline, or offline as a stand-alone solution with a separate unwind module, enabling operators to finish jobs quickly. They offer shorter lead times, reducing your inventory to improve cash flow and cut waste. Servo driven and with accurate tension control, they handle a range of substrates including delicate, perforated, or punched products. Each model is available for three web widths: 330mm, 430mm and 530mm. Vectra Turret Rewinders can be tailored to meet individual needs. newzealandprinter.co.nz
Our market-leading finishing equipment is used every day, throughout the world, to produce labels and packaging of the very highest quality.
LABELS & PACKAGING
Nekkorb gets behind the graphics industry
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n 2009, Frank Brokken and his wife Claire set up Nekkorb Solutions to cater to the growing graphic arts industry initially in New Zealand and later Australia. Frank had spent 33 years working for a number of top name companies such as DuPont and Morrison Printing (now Flint Inks). Always keen to learn of the latest overseas graphic technology that could improve Australasia’s printing industry, he developed a solid reputation in the industry. Since Nekkorb’s inception, Frank’s strong associations and friendships with people and companies, have proved invaluable. He quickly secured a group of well known companies as his principals, possessing a firm belief, from the outset, that Nekkorb would supply only trusted, tried, and respected brands. He says, “We want to work with great people and companies that have great products and a commitment to a sound research and development programme. “It sounds a little old fashioned, but we only wanted to partner with companies whose ethics fitted Nekkorb’s. We have found those qualities in all the companies that we have partnered with over time. This philosophy has been a testament to our continued growth and success. “Today, Nekkorb Solutions represents a world class group of innovative and industry leading manufacturers of consumables and capital equipment for the printing industry.” He describes these brands: MPS – for flexographic, offset, and digital hybrid label printing machines. The most advanced technology and software-based solution in the marketplace today with machines that run from roll to roll or roll to sheet. DUPONT – flexographic printing plates and equipment. The innovator in flexo plate production, DuPont, 22
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Company brings an ethical approach to business
The Nekkorb team, from left: Harry Brokken, sales agent QLD and NSW; Claire Brokken, founder; Frank Brokken, founder; Kelly Slow (seated) customer service; Roy Day, business development manager; and Natasha Brokken, commercial manager introduced the world’s leading, environmentally friendly thermal plate process, Cyrel Fast. SOMA – flexographic machine leading innovator with the Optima2 platform now setting the benchmark. 3M – science company that has developed world class label materials, tapes and safety and protection equipment. WINK – flexible and rotary dies that are the industry standard. ZECHER – inventor of the anilox roller. For coating stations and printing machine owners serious about product consistency and lower costs. TKM – world class doctor blades with both coated and uncoated edges that can defy the odds and deliver colour and production consistency. KTI – butt splicers, turret winders, and more. This innovative equipment delivers great results day after day. X-RITE – industry leading colour measuring devices that set the standard globally. Communicate with brand owners, production plants and designers. No one can match its consistency of outcomes. X-Rite’s Rutherford Graphic Product upgrade of older offset presses, with colour management and control systems, enables them to compete profitably against more modern equipment. ESKO – integrated solutions for packaging, printing, and
finishing. With Esko’s Web Centre and Automation Engine, you have the most advanced workflow possibilities available. He continues, “In the past 18 months, Nekkorb has been appointed as agent for MPS label printing machines in Australia and New Zealand and DuPont plates and equipment in New Zealand. “Nekkorb has enjoyed steady growth year on year through the group of great people who comprise the Nekkorb team. Our eldest daughter Natasha (Tash) joined us in early 2012. In 2017, Kelly Slow joined us; followed by Roy Day in February 2018; and Harry Brokken in early 2019. “We continue to grow. and we feel fortunate that every member of our team has the same approach to life and to business as Claire and I have. “Everyone at Nekkorb understands the importance of the customer, as they are our future. They make our business, and they have been the reason for its success and growth. We understand that service is a growing relationship that must be exercised every day, in every transaction. “We never want to feel that we don’t need to improve, as I know that we do. We love the industry and we love the people that we deal with. Tash will be the future manager of the business and, with her at the helm, the future looks bright and exciting.” newzealandprinter.co.nz
NEKKORB Solutions provides high quality products and expertise to the print industry
PRODUCTIVITY QUALITY SUSTAINABILITY
NEKKORB Solutions Limited T: +64 9 8263441 M: +64 27 7138987 (Frank) +64 21 2346124 (Roy) +64 21 423464 (Natasha) E:
info@nekkorbsolutions.co.nz
W: www.nekkorbsolutions.co.nz
LABELS & PACKAGING NEWS
Label Industry Global Award winners named The Label Industry Global Awards has named this year’s winners. The awards recognise innovative, influential, and successful work from the labels and package printing industry across the globe. Mike Fairley, chair of the judges, said, “On behalf of the judging panel, I commend and congratulate all this year’s Label Industry Global Awards finalists and winners. Their innovation, leadership, sustainability, and dedication are a fantastic inspiration to the label and package printing industry. The Award for Innovation, for companies with up to 300 employees, went to GMG Color for its GMG ColorCard digital proofing system. This entry impressed judges with its ability to enable printers to achieve significant time and cost savings. Proofs are colour accurate first time, with very tight delta tolerances. Substrate changes are quickly recalculated and printed. The Award for Innovation, for companies with more than 300 employees, went jointly to Lenze SE and Paper Machine Converting Company. Lenze SE uses data already available in a
Federico D’Annunzio, of Bobst Group received the final award, the R. Stanton Avery Global Achievement Award press servo drive to provide smart condition monitoring instead of adding extra sensors. Judges regard this innovation as a look to the future. The company says this innovation has the potential to transform how to build and maintain machines. Developed in house, Paper Machine Converting Company’s Meridian Elite laser ablation technology enables anilox cleaning. Judges say this innovation completely eliminates the possibility of hotspots and provides higher performance and reliability. It also allows customers to have complete documentation of the cleaning process for the life
cycle of their anilox. Avery Dennison Brazil won the Environmental & Sustainability Award. Its circular programme connects converters, brand owners, recyclers, and others, to direct waste that would have previously been discarded in landfills into the production of cellulose paper and paper towels. Judges recognised it as a blueprint for the future development of the industry. The Rising Star Award, sponsored by the Label Academy and Avery Dennison, went to Elizabeth Yerecic. Since joining Yerecic Label full-time in 2017, she has already become a key figure in the company’s growth. She was quick to join the workforce development committee at TLMI and helped to co-chair two successful sessions. She heads Yerecic’s Product Development Cross Functional Team, and successfully launched Yerecic Label’s SustainLabel line. A passionate environmentalist, she also lobbied for Yerecic Label to join the Association of Plastics Recyclers and quickly became an active member. Federico D’Annunzio, of Bobst Group received the final award, the R. Stanton
Avery Global Achievement Award. Avery Dennison sponsors this award, bestowed in memory of Stan Avery’s pioneering spirit and values. It honours the contribution an influential individual has made which has positively impacted the growth of the international label industry. D’Annunzio has spent his entire career in the industry. Judges called him a passionate and innovative leader in digitising the conventional label printing process so as to shorten set up times and improve productivity. The Label Industry Global Awards 2020 category finalists were as follows. The Award for Innovation, for companies with up to 300 employees: GEW, GMG Color, and Tecnocut. The Award for Innovation, for companies with more than 300 employees: Avery Dennison, HP Indigo, Lenze SE, and the Paper Machine Converting Company. The Award for Sustainability: Avery Dennison, Avery Dennison Brazil, and Phoseon Technology. The Rising Star Award: Andrew M Boyd, Elizabeth Yerecic, Jesse Freitas, Lindsey Muchka, and Vineeth Bhandari.
Durst hits century with Tau RSC platform Durst has announced 100 global installations of its Tau RSC technology platform. This month, a major European label converter will install a Durst Tau 330 RSC UV inkjet single pass label press. Durst says the machine provides high quality label production with unmatched productivity and uptime levels. Helmuth Munter, segment manager for Label and Flexible Packaging at Durst, says the milestone comes two years after its launch., He says, “The Tau 330 RSC and Tau 330 RSC E set a new benchmark in label printing. With 100 24
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Popular: the Durst Tau RSC platform global installations of the press, we feel honoured by the trust and confidence of our Tau RSC users.” In 2017, Durst launched the Tau 330 RSC at Labelexpo in Brussels,
Belgium. Visitors saw the technology deliver 1200x1200 dpi resolution and 80 linear metres printing speed at full colour. Following successful beta testing, Durst completed
delivery of the first Tau 330 RSC presses. Since then, increasing numbers of label converter have opted for a Durst Tau 330 RSC, the Tau 330 RSC E, or the new Tau RSCi. This year, Durst has continued installations with the first Tau RSCi 330, 420, and 510 label presses. These form the latest press portfolio expansion of Durst’s Tau RSC platform. Munter adds, “We are confident, and customer feedback backs this, that our updated Tau RSC platform will continue to set the benchmark for the future of industrial digital inkjetprinting in the label and packaging industry.” newzealandprinter.co.nz
WIDE FORMAT +Plus
HP Stitch adds momentum to Juggernaut Fuji Xerox feeds Lazy Ape l Signracer charges in l Epson gets big dye sub
WIDE FORMAT
Epson fabric printer energises Lazy Ape
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ased in the sunny Hawkes Bay, Lazy Ape produces a range of printed textile products, plus vinyls and screen prints. Recently, it installed an Epson Sure Color F2160W textile printer, supplied through Fuji Xerox New Zealand. Owner Phil Schwass says, “The new printer has sped up production and enabled me to keep the work in house. Previously, I was screen printing but outsourcing some jobs, which eats into profits and slows down turnaround time.” The Epson Sure Color F2160W textile printer boasts enhanced print quality with finer height adjustment for improved ink application and upgraded variable size dot technology for superior imaging with reduced grain, an enhanced colour gamut and smoother gradation. Epson has upgraded the head design and improved the printer’s ink management system. Other new features enable more flexible editing and arrangement; addition of customised text; and presentation adjustment. Schwass says, “For me, the Epson ticks all the boxes. To start with, the new printer gives me full colour and lots of it. The quality of the colours is great. Since the installation, I have experimented with different colours on light and dark fabrics and it is excellent. I have spent time learning the craft and this machine. It offers different platen sizes, heights, and pre-treatments. It really covers all the bases. “The Epson is robust and gives me the chance to expand my business. I looked at other printers, but I bought this with the future in mind. I did not want to have to upgrade in six months. I now have a workshop and I am already running out of room. The business is constantly evolving. “If you want to get into this kind of work, you need to complete your research. The Epson is rated highly by the 26
October 2020
Grace Van Seventer, sales representative Fuji Xerox New Zealand, and Phil Schwass, owner of Lazy Ape and the Epson F2160W direct to garment printer
Fuji Xerox supplies direct to textile solution
experts and I can see why. It is an impressive machine that is easy to operate and it offers the flexibility I need for growing the business. At the moment, I think it is the only one in the lower north island.” Schwass started Lazy Ape in October 2019. He says, “I had always leaned toward creative work and I was doing textile printing on the side. I had the intention of doing my own apparel line, but I have been so busy with producing workwear for other companies that the apparel line has gone on the backburner for now.” He hoped the new business would deliver a more relaxed lifestyle. He says, “The idea was to move out of the rat race and head toward a lazier lifestyle, but things have not worked out that way exactly because the demand for printed textiles is continuing to increase. In the early days, the demand had me working seven days a week. “Having said that, the business does allow me to live life on my own terms. I can place a flexibility into my hours of work, and I have escaped my former highly strung working environment. If I want, I can smash out 50 t-shirts and then go home. At times, running your own business gets crazy but even if you take a wrong step, you don’t have to fall off the building.
“The Epson fits perfectly with the concept of on demand production. So far, order sizes have ranged from four to 500. When people see a photograph on the internet that they like, they want something similar and they want it straight away. They don’t want to wait. They might contact someone in China, but there is a wait time; Lazy Ape offers flexibility and speed. “Partnerships are important. Working with Fuji Xerox New Zealand has been great. They are really good to deal with. I have already worked with companies in the print and sign industries. I hope to get more trade work and I am interested in partnering with print, signage and even packaging companies. I can add value to their business with a printed textile offering. I have no interest in becoming a commercial printer or sign maker. “Future growth will see a focus on revamping Lazy Ape’s website and highlighting the flexibility we have as a small business, encouraging companies to get their brands on fabrics, hats, shoes, jeans, t-shirts and so on. We have good responses on our social media, and we get a lot of jobs through word of mouth. “You never stop learning with textile printing.” newzealandprinter.co.nz
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•• Upgradedself-cleaning self-cleaningprint printhead head and and new new auto auto cap • • Upgraded cap washing washingsystem systemfor forenhanced enhancedreliability, reliability, reduced maintenance and wastage reduced maintenance and wastage • Supplied with enhanced Epson Garment Creator application software • Supplied with enhanced Epson Garment Creator application software • Diethlene glycol free ensures for a safer work environment with Oeko-Tex™ certification so • Diethlene ensures for achildren safer work with Oeko-Tex™ certification so garmentsglycol can befree worn by adults, andenvironment infants garments can be worn by adults, children and infants • Available in high speed 4 colour and flexible 5 colour with White configurations • Available in high speed 4 colour and flexible 5 colour with White configurations • Comprehensive warranty with service cover extendable up to 5 YEARS • Comprehensive warranty with service cover extendable up to 5 YEARS • Supports a wide range of garments with natural and man-made fibre content • Supports a wide range of garments with natural and man-made fibre content Book a product demonstration at promotions.fujixerox.co.nz/graphicarts Book a product demonstration at promotions.fujixerox.co.nz/graphicarts
WIDE FORMAT
Juggernaut powers on with HP Stitch
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n 2006, Ross Duffus, Ben Vogt, and Don Caird founded Juggernaut Graphics. With decades of experience in the industry, they have taken the company from strength to strength, increasing its workforce to 15 employees and winning its fair share of awards. Caird retired last year but Duffus and Vogt remain at the helm. Recently, Juggernaut Graphics installed an HP Stitch S1000 wide format printer, supplied through Aarque Graphics. Duffus says, “We do large format and superwide format digital printing, producing a range of display work from billboards and banners to retail and show displays. This is our first dye sub printer. The investment in HP Stitch technology shows Juggernaut’s intention to innovate in the sector. He says, “The requirement to invest in dye sub came from the trend we could see happening, particularly overseas, for fabric printing. We have seen it evolve over the years, though it has been slow to catch on in New Zealand.” In fact, research specialist Smithers predicts the global digitally printed textiles market will increase to $8.67bn by 2023. He continues, “We also felt we needed to move in that
Aarque supplies HP dye sub printer to forward thinking company
direction to offer an alternative to PVC and adhesive vinyl graphics. It delivers a good look and offers advantages like ease of installation. “We wanted something on the 3.2m wide spectrum to fit with what we already have. We have an HP Latex 3000 and the HP Stitch is built on the same platform. It made it easier for our team to learn the HP Stitch. “Another advantage is that the HP Stitch can print direct to fabric or print to paper and transfer. We were printing some fabric off our latex, but this gives a better finish and backlit. Through dye sublimation, the print is dyed into the fabric.” Juggernaut researched different models before settling on the HP Stitch. He says, “We believe it is important to attend trade shows and stay abreast of trends in the industry. I went to Fespa in Germany and HP Stitch had just launched. I met Jason Bult from Aarque, and he helped secure a one on one demo. Later, Ben Vogt went to HP’s centre in Singapore and saw a demo machine.” The HP Stitch allows Juggernaut to download or create its own colour profiles in less than an hour and automatically get the closest visual colour match when a Pantone colour is out of its gamut. Duffus says, “The HP Stitch has changed the game, solving some of the problems associated with dye, like its reputation for difficulty with
First dye sub at Juggernaut: Ross Duffus (l), managing director and Pardeep Kumar, print operator with the HP Stitch S1000 28
October 2020
colour consistency. The HP Stitch delivers good colours especially in the reds and blacks and in the backlits. The HP Stitch automatically monitors its printheads to identify and resolve any nozzle problems, and includes an inbuilt i1 spectrophotometer which helps keep the prints and colours consistent over time. “It is often said of signage that the printing is the easy part. Transportation and installation present their own issues, but we can box the printed fabric and fold it without worrying about affecting the print. It weighs much less so it is easier and cheaper to transport and it is simple to install. While other materials need skilled applicators, most of the printed fabrics can be put in by retail staff.” Aarque supplies support, consumables, and technical advice. He says, “We have known Aarque pretty much throughout our history, initially for consumables but more recently with hardware. We ordered the HP Stitch in February, but the Covid-19 lockdown hit, and it went on hold for a while. HP and Aarque were good, waiting until we had the chance to install the printer. With the delays from Covid-19, the Aarque team never put any pressure on us until we were comfortable, and that is much appreciated.” “Events form part of our business and quite a few, like Fieldays, were cancelled. However, events are returning such as Armageddon and games at Eden Park. It looks like the summer festivals and concerts will go ahead though we will have to cope with any changes. That is the nature of printing. You have to keep up with the changes.” Juggernaut is creating its own future. He says, “We understand the need to get on and establish our presence in the fabric market. We are just starting out with the HP Stitch, but customer feedback has been positive. We don’t pitch ourselves as a trade shop but about 80 per cent of our products are on-sold. We are strong in supporting sign makers. We don’t have a sign shop; our preference is to print the product.” newzealandprinter.co.nz
STITCH DYE-SUB PRINTERS
COLOUR MATCHING REINVENTED
The perfect match. From printer to printer and time after time.1
Thanks to the industry’s first thermal inkjet printhead technology, you’ll reduce time, and achieve colour consistency across your fleet for everything from sportswear and fashion, to soft signage and interior décor applications. HP STITCH dye-sublimation printers. Dye-sub printing reinvented. 1
As of March 2019, only HP offers a built-in spectrophotometer to read and save colour references without requiring external devices, and the HP Configurations Center to easily deploy colour references across the HP Stitch S Printer series fleet, ensuring an average <1ΔE 2000 colour difference (95% colours <1.5ΔE2000)
For enquiries or to organise a demo contact Aarque Group Limited 0508 22 77 83 • focus@aarque.co.nz • www.aarque.co.nz
WIDE FORMAT
Signracer boosts wide format production
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ith a comprehensive range of print solutions, Hi-Tec Ink supplies print, signage, and packaging professionals across the country. Les King, managing director of Hi-Tec Ink, says, “The high performance LED drying Signracer printers use Ricoh and Kyocera print heads and a range of tools to give signage and print companies more options in their production. “The company tests its new printers and inks are at its research and development site in Switzerland. The minimum validation time is six months to fulfil the highest production requirements.” He says the Signracer Hydrospeed Turbo printer enables automation of the production process. Equipped with eight industrial Kyocera printheads in symmetrical colour alignment, the Hydrospeed Turbo uses a magnetic linear motor, providing a carriage speed of 1.2 metres per second, delivering a production output of 540 square metres per hour. He says, “Signracer has a strong commitment to the environment. The Hydrospeed Turbo’s innovative water-based ink formulation is optimised for paper printing production with media such as blueback paper, while being fully water resistant, and it can be soaked in water overnight for an easy application process. “The Hydrospeed Turbo’s inline cutting features an automatic XY cutter with integrated pneumatic controlled buffering system designed for inline cutting. This speeds up the finishing process, cutting the printed media directly. New motorised lengthwise shear cutters and the front-side automatic vertical cutting correction guarantee maximum precision. It works with any feeders and offers three operation modes: crop mark, custom, and manual. It can also trim different lengths from the same 30
October 2020
UV range
Wide and fast: The Signracer 3.2m roll to roll printer
Hi-Tec Ink supplies Swiss tested solutions for wide format printing
printer roll. “The ink supply system uses industrial grade peristaltic pumps for smooth and stable ink flow; automated negative pressure monitoring and adjusting feeding; and ink degassing technology to avoid nozzle drop-outs even on high speed.” Features of the Hydrospeed Turbo: • A capping station with automatic cleaning. • Easy media transport using tension-adjustable continuous winding/ unwinding control technology. • Highly efficient infrared heating system designed for instant water evaporation. Three heaters provide high temperature required for water resistance even in a single pass. • A motorised collecting table with a pneumatic ejector for inline cutting. It speeds up the cutting process • High performing cutting machine for horizontal and vertical trimming of flexible materials with automatic vertical media alignment correction. Also equipped with a buffer system for inline cutting. • An accessible stacking table allows easy on the fly quality checks. • Crash sensors on both sides of the carriage detect wrinkled media and prevent head strikes and media crashes • High quality printing from variable sized droplets • Extendable table up to 3.1 metres
Signracer manufactures a range of UV printers. The Signracer 2512 Gen. 5 UV Flatbed uses Ricoh Gen. 6 printheads. At 2.5m wide, it handles rigid and flexible media up to 100mm in height and delivers a print resolution of 1200dpi. King says, “The Signracer 2512 features a special LED module for simultaneous curing of varnish, so it can do White plus colour plus varnish printing.” Another UV model, the Signracer 1610 HB, uses a higher bridge to print on media up to 25cm in height. This concept can be used for special industrial applications, like printing on shoes or furniture. Signracer’s large UV flatbed, the Signracer 3020 for high-speed applications, has a symmetrical print head configuration, a high-tech linear motor, and Kyocera print heads. Its linear motor technology allows a much higher carriage speed compared to belt systems. In addition to the much higher productivity, the acceleration of the carriage is faster and there is much less vibration and noise. A smaller UV printer, the new Signracer 1600 has Kyocera print heads. This small hybrid achieves with Kyocera print heads almost double the speed due to the double length of the heads. For Signracer’s high speed roll to roll solution, the company uses Kyocera print heads in a symmetrical configuration to increase the speed. An optional mesh kit allows you to print mesh material. Operators can make full use of the printing width with what it calls ‘two rolls material printing’, supporting different image outputs simultaneously on two rolls of media. A high bridge mechanism uses separate software and a touch screen, which shows important safety information. For safety, the bridge can only move if the finger touches the screen. newzealandprinter.co.nz
Flatbed and Hybrid UV Printers â&#x20AC;&#x153;Reliable stability combines outstanding print quality and speed performance.â&#x20AC;?
Features: - High Performance European UV LED System - High Performance Anti-Static System - Linear motor for high Speed - Ricoh G6 and Kyocera print head options - Self-regulated conveyor belt on Hybrid Model - Water based ink option for Sublimation and wall paper printers - Double row print head configuration available for high speed applications - White and Varnish options
Unit 4, 231 Annex Road Christchurch, New Zealand Ph 03 666 0100
www.hitecink.com
WIDE FORMAT
Epson goes wider with new dye sub printer
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pson has unveiled its first 193cm wide format printer. The SureColor F10060 dye sublimation printer targets high volume producers who rely on speed, reliability, and efficiency for success. Applications include soft signage, fashion, sportswear, home furnishings and décor. The SC-F10060 features four of Epson’s latest 12cm PrecisionCore Micro TFP printheads that each incorporate four print elements. Active nozzle status monitoring and advanced self-cleaning ensure consistent high quality output at up to 255 square metres per hour. The printer supports media rolls up to 193cm wide and 60kg in weight. It features an 80-litre bulk ink system]; an extra large 155GB buffer memory; high-speed networking; and onboard Step and Repeat. Precision feed management and a compact double-sided dryer enables fast roll to roll production with consistent tension and parallelism for quality sublimation. For easy operation, the SC-F10060 features a large 23cm colour touch panel display and a transparent platen window with integrated lighting. Downloadable EMX profiles facilitate rapid set up with common media types. An integrated RGB camera enables easy profile adjustment and fast configuration with new medias. When developing the SCF10060 Epson says that it carefully considered workflow efficiency. A single operator can load the printer using an integrated media lifter and dual front and rear feed controls. It also features an industrial style signal lamp and an ink system with automatic hot swap. The new printer ships complete with Epson Edge Print and Edge Dashboard software and also supports a new service called Epson Cloud 32
October 2020
Latest Epson printer offers high volume industrial printing of fabrics for a range of applications, including soft signage, fashion, sportswear, home furnishings and décor
High volume, speed, and reliability: the new Epson SureColor F10060 dye sublimation printer is avialable now
High quality: the new printer uses Epson’s latest PrecisionCore Micro TFP printheads Solution Port that enables detailed production monitoring and advanced status analysis. It enables Epson to offer remote support and accelerated repair; problems can be directly analysed, and service agents dispatched complete with appropriate parts. For greater uptime, Epson has enabled the optional User Self Replacement of print heads. Epson lists the following key features and benefits of the of the SureColor F10060: • Four PrecisionCore TFP print heads enable production at up to 255 square metres per hour. • Support for media rolls up to 60kg with easy loading and assisted configuration. • Epson UltraChrome DS ink and Epson Precision Dot Technology for consistent and accurate output with an exceptional gamut using a standard CYMK ink set. • Dual ink supply system with automatic hot swap that operates with a choice of 3 litre or 10 litre boxed based
Epson Cloud Solution Port enables detailed production monitoring
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ink for a total capacity of up to 80 litres. Advanced new platen design and intelligent media management enable support for the widest range of media (including ultra-thin stocks) with rapid assisted set up. Integrated double-sided drying system and high precision auto take-up enables efficient roll to roll production in a compact 193cm form factor. Oeko-Tex certification ensures fabric produced on the printer is safe for adults, children, and infants. Supplied with Epson Edge Print, Edge Dashboard and Accounting software. Designed for durable and reliable operation with Linear Motion Guide carriage movement, heavy duty DC motors and auto head cleaning. Comprehensive and flexible support up to five years complete with Epson Cloud Solution Port and optional User Self Replacement of printheads. newzealandprinter.co.nz
Quality, Speed and Low Production Cost
NEW BULK INK SYSTEM
T H E O U T S TA N D I N G E P S O N SURECOLOR S - SERIES RANGE Introducing Epson’s upgraded roll-to-roll sign and display printers incorporating continuous ink supply for quality signage made simpler, faster and more cost effective. • Fast media loading with automatic set-up and skew correction • Self cleaning Print Heads and Advanced Auto Tension Control • Outstanding resolution, gloss, brightness, and gamut, with up to 98% PANTONE* • Efficient production with same-day print and lamination • Reliability guaranteed with service packages up to 5 years • Ships complete with Epson Edge Print Software
*SureColor SC-S80600 certified at 98.2% PANTONE® coverage at 1440x1440dpi, 36 passes, on ILFORD Nano Solvent Premium Photo Paper Gloss media. Results on other models, in different print modes & on other media may vary. PANTONE® and other Pantone trademarks are the property of Pantone LLC.
For more information visit: www.epson.co.nz /signage
2021 looms on the horizon
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etting the scene for 2021 is what we have planned for the next few months. Like many, we are looking forward to a fresh, uncomplicated start to the new year, whatever it may bring as we all learn to live with Covid-19. One thing that we have learnt this year in order to survive this crisis is that we canâ&#x20AC;&#x2122;t stand still. We must keep moving forward and planning for the future, with vision and courage, so we can determine how we can learn to shape a different future; one that will have the longevity and will support the enhancements and adjustments we have had to make and will continue to for our livelihoods, our businesses and the future of our industry. Some adjustments and enhancements we have been researching and developing to maintain the longevity in the future of sign making are around sustainability and innovation with technology. Discovering ways for our industry to become more sustainable is a topic front of mind for us and for many of our sign makers. We have begun an investigation into some of our sign shops earlier this year gathering thoughts around how our industry can do better in this environment and economy as it sits today, the problems they face with product waste and how to reduce this in a cost effective way. This project will be around developing product stewardship programmes that will demand planning and support from industry suppliers as well as our sign makers to make it a successful outcome for our industry. Moving into innovation and technology is another hot topic that has risen to the top of most industries, populated by the Covid-19 crisis. Usually at this time of year, we would be updating our members contact details for our annual printed publication, 34
October 2020
Fresh: NZSDA members are looking to an uncomplicated start to 2021
Melissa Coutts outlines signee ideas for the future
the NZSDA Diary, which historically has been sent out every year to our members.
New mindset This year has brought about a change in mind set. It has made us think a bit differently, as we all know technology advanced at a rapid pace during the Covid-19 lockdown months. The expectation of ensuring our industry keeps advancing with technology and the changes it presents is something that we know that the next generation expects. So, we sent out a survey. We needed to know, did members want a diary, or no diary? In five simple yes no questions the outcome became obvious. The diary over recent years has lost its appeal. It is not really seen as a great advantage or benefit to our members anymore and so therefore it is looking like it may become redundant for 2021 and future years. The results show over 70 per cent
of members stating that the funds used to publish the diary should go into new initiatives, and over 60 per cent not using the diary for its main purpose. This information gives us the confidence to start developing a more interactive, technology focused application for all our sign makers to use 24/7, anywhere at any time. By changing the way that the industry views information or connects through interactive functions will give freedom to work better, more efficiently and more professionally. Big change always has its challenges, and all change has a purpose. From this, success arrives no matter the outcomes as a difference has been made or lessons have been learnt. So, letâ&#x20AC;&#x2122;s bring on more change and challenges as we look ahead into 2021, knowing no matter what change will happen we have the vision and the purpose and we know it will benefit the industry in the long run. newzealandprinter.co.nz
Red Star makes the step up to the Master Sign Maker programme
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ed Star Signs, based in Hamilton, has recently joined the NZSDA Master Sign Maker programme. Clinton Potter, director at Red Star, says, “I learnt about the master sign makers programme from the secretary of the NZSDA. I initially thought we would be too small a shop to qualify for the programme. “I have seen the work produced by other current members and always admired the style, quality, and just general awesomeness of the signage they produced. I applied just to see if we were on the same level as the current members. After seeing what the accreditation criteria was I thought, ‘Well, our quality is very good, our reputation is good, and we do most of the things already involved in the criteria already, why not give it a crack?’ “I consider the Master Sign Makers as the country’s top sign shops and, so I wasn’t sure we would be good enough. I was over the moon when we received entry to the programme. “It gives Red Star a massive boost, not only for the ability to be able to show the Master Sign Makers brand and inclusion in a group of elite sign makers, but also for the staff who now have the ability to say that they work at a Master Sign Makers accredited shop. “We received our accreditation in September. We will heavily advertise the fact we are Hamilton’s only Master Sign Maker. Our clients can feel buoyed knowing their work is completed by a Master Sign Maker, and potential clients will see the accreditation as a big point of difference compared with the other companies in the region. It also gives us access to the Master Sign Makers network, which opens a range of opportunities to expand our knowledge and meet others. newzealandprinter.co.nz
good buggers who genuinely love their industry and would be a good lifeline/help network moving forward. “There were five or six NZSDA accredited companies in Hamilton, and Art Lester chaired our meetings. We generally had the same crew turn up every meeting to discuss issues, trends etc and to have a quiet beer and a yarn, which was awesome for a young guy starting out on his own.
Variety in the industry
The team at Red Star pleased with their new Master Sign Maker accreditation, from left: Megan Foster, graphic designer; Clinton Potter, director and sign maker; and Jonathan Salter, installer and applicator
This month’s signee spotlight sees a Hamilton sign maker receiving elite accreditation
Joining NZSDA Potter and his wife Kara own Red Star. He founded the company in 2006 after receiving encouragement from a client. Red Star employs two full time staff members: Megan Foster, graphic designer and Jonathan Salter, installer, and applicator. Potter says, “Megan has been with us for two plus years and Jonathan started just before Covid lockdown, so he was technically employed for six weeks without even stepping foot in the workshop. “We cover all aspects of signage, from traditional signwriting right the way through to full colour digitally printed wraps. “I joined the NZSDA in 2006. My uncle, Warren Haakma owned Aspect Signs in New Plymouth and he pushed for me to join. He explained that the association was full of
Red Star continually looks for ways to innovate and diversify its capabilities. He says, “New skills and ideas breed creativity and opportunities, so we just have to keep challenging ourselves. “We have never, and will never, drop our standards just to get a job across the line, or complete something in a manner that we would deem unsafe just to save cost. We pride ourselves on producing the highest quality signage we can at a cost that is fair but represents that. If that means we lose jobs to substandard materials etc, then so be it. “There is so much variety in our industry that shops can find a niche and still succeed. We try and be all encompassing and have the proverbial ‘finger in every pie’ to keep everything fresh and current. I also see the traditional side of signage being held up as an art form rather than just a profession and I appreciate that. The hand painted or traditional side of signwriting remains my favourite thing to do, as it makes me feel a bit more connected with the work. “The industry just gets better and better, with newer technologies, techniques and films coming through which will ultimately save time and increase the bottom line. “At Red Star we have a few opportunities that we can look forward to so watch this space.” October 2020
35
President’s Post
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s we all know in the world of marketing brand image is everything. The way your organisation is perceived on initial contact is paramount to the success of attracting new business relationships. The NZSDA has got a brand and a logo that has been around for over 50 years, it is well known and recognised within the industry. Moving forward we are encouraging more emphasis on public awareness, so they know what we are about and what we stand for but we need your help. Let’s get behind the NZSDA brand and work together to promote our organisation and
ANDY LOWE, PRESIDENT NZSDA
Our new brand, let’s get it out there
its assurance of quality to our perspective customers and the general public. Organisations such as Master Builders have a large membership and therefore budget to wave their flag nationally. Although we are growing, the NZSDA is not yet able to sustain a national marketing campaign. However, our membership base has the skills to do this, so let’s band together, support each other and promote our brand and what we stand for. Creating awareness of our association directly benefits our members, as it promotes ‘quality craftsmanship’ to our perspective customers, adds value to our membership and builds pride in displaying our NZSDA certificates.
Next time you are wrapping your sign fleet, refurbishing your premises, uniform or stationary, display the NZSDA logo proudly and when the your customers ask about the logo talk to them about why you belong to the NZSDA. When you do that, they will then know they are receiving quality work from you and they can spread the word to others to use an NZSDA Member. Be proud of your membership. The more you promote it the more you will gain from it. If you are not a member and you would like to become part of our inclusive membership group, please contact our secretary, Melissa Coutts today for more details on 0800 0800 52.
Secretary’s Note
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eptember proved a quiet month on the travel side, with only visiting a few sign makers in Ashburton and locally. It felt great to reconnect with members and meet new ones, but equally pleasing that I could visit some other sign shops that were not members. All were extremely welcoming of my visits and were especially interested in the Signee programme, training, Health and Safety, and how the Association fits into the industry. For most, it was about getting a better understanding of what the NZSDA do and offer for sign maker members and how we can help assist them with support, benefits and discounts for their daily running of sign shop. Most sign shops that I have visited over the past few 36
October 2020
MELISSA COUTTS, SECRETARY NZSDA
Members provide valuable feedback on NZSDA initiatives
months, have concerns around supplier products being sold to maybe an untrained and less experienced sign maker, who purchases the cheapest application products for any job and in the process. undercuts the most qualified and experienced sign makers that only use quality products that are fit for purpose for each job. After listening to the concerns, I spoke to a few of our leading suppliers and I was pleased to hear that many now have processes in place to educate the buyers/sign makers on their purchase before the products are sold, with the key objective to ensure that the product sold is fit for purpose. This is one of many ways that our associate members (suppliers) and the Association work together to ensure our industry standards continue to be raised and those that are members of the NZSDA
will always benefit above and beyond. It has also been timely to take some time to look at any outstanding memberships, which is looking really healthy this year considering the amount of disruption and lack of funds with Covid-19. Most, if not all, members with outstanding balances are making the most of our monthly payment options, which we greatly appreciate, every little bit helps in the end. For September, one member resigned their membership. To date, only nine members have resigned, with one going into liquidation, one associate resigned and two sign makers sold their businesses. So overall, this year is looking to good so far for retaining membership levels. To date we have had six applications for membership with one unsuccessful. newzealandprinter.co.nz
Get it right the first time Our members have the right knowledge and experience, so to get more kiwis trusting your business become a member today! Right people, job done well!
Visit us at www.nzsda.org.nz
WIDE FORMAT NEWS
Benchtop printers support Fred Hollows foundation Mutoh has introduced two new benchtop UV printers, both with braille and raised effects capability. Russell Cavenagh, director of Mutoh Australasia, says, “The local introduction of the XPJ-461UF and XPJ-661UF UV-LED printers expands Mutoh’s roll out of the XpertJet platform. These printers offer advanced features and enhanced user experience. “These models suit print and signage companies looking to produce trophies and awards; signage; and braille signage. They excel at producing personalised products, name badges, promotional products, interior décor, packaging prototypes, drinkware and much more.” New features include a new sleek design and an expanded print area of up to 483mm x 594mm on the
Raised effects and braille: the Mutoh benchtop printers have a range of new features XPJ-661UF. Both printers use Mutoh’s UV-LED ‘lamp local dimming control technology’. This produces gloss, semi-gloss, and matte varnish printing in a single pass simultaneously with colours and/or white printing. They use a 50.8mm LED-UV lamp with six zones that can be individually turned on and off. Cavenagh says, “This
represents a significant productivity increase where mixed gloss, matte, or semi matte spot varnishes are called for.” Mutoh calls its XPJ461UF a lower investment cost A3 printer with the same advantages as its A2+ sibling. Both can print thicknesses up to 15cm and operators can set them as either CMYK or CMYK plus
white plus varnish. The varnish inks create special effects and embossing. The white ink allows for easy printing on dark materials. Operators can achieve high quality ADA approved braille using either colours or varnish, or both. Mutoh calls it the fastest high build available. Cavenagh continues, “Celebrating the release of these braille capable printers, Mutoh will support World Sight Day. The company will donate $500 to the Fred Hollows Foundation for every printer sold between now and December 24, 2020. “We work in an industry of visual effects, so we see a great synergy between printing, seeing, and working with colour, and restoring sight. The great Fred Hollows lifetime of work enabled that for millions of people.”
Cardboard packaging cuts out plastic Inkjet printing technology manufacturer Xaar has introduced new packaging across its printhead portfolio, reducing its plastic consumption by 1.2 tonnes per year. In a business initiative to remove packaging complexity and improve sustainability, all Xaar’s printheads will ship in fully recyclable and biodegradable cardboard packs by the end of the year. Xaar says this helps in achieving its sustainability commitments and it supports customers’ own environmental initiatives. The company will despatch
More sustainable: Xaar’s cardboard initiative has cut its plastic usage by 1.2 tonnes per year different printhead variants to customers in one shipment package, helping to reduce the amount of
packaging used and reduce the carbon footprint of transportation. Xaar says the new lightweight
packaging provides a stable cushion which it can custom fit to suit all its printheads. Dave Read, head of materials at Xaar says, “The new fully recyclable packs provide greater environmental benefits than the plastic clam shell boxes we had used. We have removed a large amount of single use plastic and made our packaging easier for customers to recycle.” Xaar secures the printhead within a small anti-static bag to avoid contamination and to protect it from any potential damage by electrical charges.
Textile show sets a new date for 2021 The next Heimtextil, originally scheduled for January, will now take place from May 4-7, 2021. The show will run alongside Techtextil and Texprocess 2021 in Frankfurt, Germany. Detlef Braun, board member 38
October 2020
of show organiser Messe Frankfurt, says, “The bulk of the international home and contract textiles sector want us to hold Heimtextil 2021. Many companies are hoping to give their businesses a boost by taking part in the fair following
the restart. We consider it a great obligation that we play our part.” Over 90 percent of exhibitors come from outside Germany. Braun adds, “The current travel restrictions and the renewed increase in the
number of infections represent a big hurdle for our international trade fair. We are in constant contact with our exhibitors and the appropriate authorities and will do everything in our power to ensure a safe and successful Heimtextil 2021.” newzealandprinter.co.nz
DIGITAL
Scodix unveils six new presses
New: the Scodix Ultra 2000 targets the commercial and specialty markets
New digital enhancement solutions target specific sectors
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codix has announced the commercial launch of the next generation of its Ultra Digital Enhancement Press Series, consisting of six presses, each targeted to a specific market segment. Currie Group supplies Scodix in New Zealand. The company says that, having demonstrated its expertise in equipment for the commercial, packaging, and Web to Print markets, it has developed the Ultra Press Series to fully address the needs of each sector. Eli Grinberg, chief executive at Scodix, says, “Scodix has established a proud reputation as the world’s most innovative and experienced company in digital print enhancement. Currently, we have over 400 presses installed around the globe. “It is with great excitement that Scodix is now launching one expanded product line that has been designed to meet the needs of all of our customers across all of these industry sectors. “Whatever the application, enhancement, or budget requirement, we have a solution within this series. “Print service providers around the world can choose the press that will best support the future growth of their business.” newzealandprinter.co.nz
Web to Print Aimed at the Web to Print market, the Scodix Ultra 3000 and Ultra 4000 presses both incorporate Scodix Studio W2P software. Developed with the success of companies such as Shutterfly and District Photo in mind, the Ultra 3000 focusses on web to print, while the Ultra 4000, allowing larger format substrates and pallet feeders and stackers, is aimed at web to pack printers.
Commercial and Specialty The Scodix Ultra 1000 and 2000 presses offer the same print areas and range of substrates but a different number of applications. They arrive at the market at different price points. The Ultra 1000 delivers accessible digital enhancement. The Ultra 2000 offers all Scodix applications on one platform, including automatic polymer switching for superior productivity.
Packaging Both the Scodix Ultra 5000 and 6000 allow the thicker substrates required for packaging applications, up
Web to print machine: the Scodix Ultra 3000
to 2mm and incorporate industrial pallet feeders and stackers. The Ultra 6000 offers a larger format, it comes with a simplified range of enhancements. The six new presses in the series succeed the Ultra 101 and 202, whilst the Scodix E106 press is still available for B1 folding carton applications. Grinberg adds, “By incorporating digital enhancement, print providers can expand their service offerings with attention grabbing applications. They can use the capbilities that the new presses offer to add embellishments that improve customer retention rates in these notoriously fickle times. The opportunity is right here to boost profit margins and ultimately to increase profitability. “Whether customers purchase the products through traditional or through Web to Pack, or Web to Print channels, Scodix enhances products from premium business and greeting cards, folders, head turning book covers, audience engaging brochures to standout labels and packaging, folding cartons, rigid boxes, point of display and security markings always with a focus on fine detail and high quality results. “By launching this segmented product portfolio, we are increasing the number of customers that can employ Scodix. “We are also offering Scodix value to more brands, print buyers, and consumers of printed material. This is truly the next era for the Scodix business.” October 2020
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TRADE PRINTING
Trade printing becomes a Collaboration enables small business to compete with big business
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ow can you access the benefits of scale that a large corporate enjoys, while retaining the personal touch of a smaller local business? The Red Shift Group, the umbrella company for Nettl, Printing.com, and Wholesale Print believes it has cracked the code with its partnership programmes. Lawrence Evans, managing director at Redshift, says, “The partnership programmes are designed for graphic arts companies. We offer them in a manner that allows the partner to cherry pick the systems, services and products they need.” Redshift reports over 900 businesses registered in these partnership programmes. These range from print product purchase through to ecommerce software, print and web business systems, promo goods and more. He says, “This is New Zealand’s largest collaboration of graphic arts businesses. Collaboration that is a natural result of transactions that make good financial sense. They are effectively sharing the technology investment cost as well as contributing to the buying power of the group for the benefit of all. The end customer receives the benefit of local relationships combined with tremendous range and value. “Wholesale Print is growing. While Covid-19 has not helped business, we have still seen growth. The printing industry is a high tech industry that requires significant volume and investment to keep up with the market demand. Any investment requires much investigation and relatively high risks. Sometimes the technology can be superseded before the machinery has even been paid off. “There is also the ability to cover an occasional demand 40
October 2020
Lawrence Evans, managing director of Redshift without investing, while at the same time avoiding exposing your customer to the market. There are many stories around about the printer that refers their customer to a website designer, never to see them again. From an opportunity perspective, a diverse range may allow you to go to your best clients and increase your share of business not currently with you. “Printing requires technical skills, and it can be quite scary for someone to order when they are not in the industry. The expertise the industry has is more than selling. “I am saying this because a lot of our trade relationships are supplying these skills to their clients and that relationship is more important than where the job gets done. “The clients do not care who prints the job; they trust their advisors to point them in the right direction. “Regardless of the print methodology, you choose the most appropriate path. That might be inkjet, digital, offset, or a combination of all of those. That becomes pretty daunting pretty fast for a lay person, or a graphic designer, or a marketing person trying
to work their way through the options, but a printer can get the most value for a client. “Frequently, the customer gets what the printer can deliver, not necessarily the most cost-effective method to run the job. “Once you’ve reached the right price, the value you can offer is then the best navigation around their marketing plan. This requires a great amount of knowledge. Often, printers do not realise how important that is. “Many printers have retired and sold up but there is still a need for their knowledge. That is a reference to the end user who does not get access to the right advice and they can get compromised, or expensive less than perfect print products.” Given that it makes good business sense to collaborate, it seems obvious that trade printing will grow. He says, “We have witnessed the rise of trade printing globally. It is one of the strongest industry sectors and for Redshift, it is proven growth. “Every really good idea has a time when it can work. For trade printing, that time is now.” newzealandprinter.co.nz
TRADE PRINTING
strong sector for growth
Trade printing gives small print businesses access to technologies and solutions that enable them to compete with the bigger companies in the sector
Not a print broker “One of our wholesale print trade customers said, ‘I have become the thing that I hate’. I asked him what that was, and he replied, ‘A print broker’. His face looked downcast. You are not a print broker. They cannot get access to this. You are a trusted professional. Every time you place a job with Wholesale Print that is your shareholding in what you can offer them. Their demand gives you a small share in all that is possible. “When I speak to these businesses, they do not go out and meet new customers, but they do need a forward-facing sales force. We say to them, ‘You have good customers; your new business could simply be selling your own customers more. We frequently find the small print shops shy away from the work they don’t think they can do. But they can do the work with the expertise they have access to at Wholesale Print. “The fact is that you are providing the client expert knowledge and your customers will be happy with that. They feel pleased you have found a solution for them.” Evans makes a strong case throughout the industry for trade printing. He says, “I have sat in front of people who have tried to pull it to pieces, but the proof of the pudding is in the newzealandprinter.co.nz
eating. It really does work. To begin with, the financials all make sense. We all know that the industry has been through a lot and we have moved from a craft-based industry to quite a technical industry. A client can make an expensive mistake if they do not have the right advice and we can provide all of that.” He explains that Redshift has a diverse mix of trade clients. He says, “One type of customer is a print industry professional for whom we complete a small portion of work. For other customers, we are doing virtually everything. Those relationships, those clients, have become power users of our services. It sits well with them. “With the trade relationships we have; we encourage them to step up the value chain. We recommend on most products for trade that the trade partner doubles the price and takes it to market. They can make a good case for that and they will not be usurped for those jobs. The conversation can change where some trade partners have said they only want 20 per cent while others will do 300 per cent. We do not know what they will mark it up by; we can only make a recommendation.” Trade printers have a range of printing technology and solutions that they make available to their clients. He says, “There are particular
cases where we can create a win-win situation for a client by transferring them to a different technology. For instance, high speed inkjet can make them a lot more money in many situations. “The contraction we have seen on the industry serves as a reminder for printers to value what they do. As total market demand reduces, the normal equations change. Printers need sound judgment. With the systems we run, our partners have complete control of their cost and what they sell for. “When you look at the Aussie industry, one area they are ahead in is their adoption of trade print. Kiwi print industry professionals who look across the Tasman can see that Australia has gone from strength to strength with a number of trade printers. However, in New Zealand, Wholesale Print is the largest trade printer.”
Feel good factor Partnerships matter in this sector of the industry and that doesn’t just include printers. He says, “This year we have worked with Pride In Print and we intend to continue doing that. This sits with what we are trying to achieve. We are a partner for the entire industry. It involves diversification, partnership, and the collaboration of print professionals with access to best of breed communication methods. “Trade printing provides small business access to the tools that big business has. We can batch print to make sure the little one gets the buying power of the big one. “We should feel good about the industry. You can still create a print business that you can confidently pass on to family, staff, or a new business buyer. “When things get tough it is nice to have someone reliable on your side. While that is an intangible, it is a really significant part of what we do. It is a felt value, feeling that you belong to something bigger. If someone starts stealing your customers, you have something to fight back with.” October 2020
41
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DIRECT MAIL
Direct mail re-emerges
Hand in hand: digital can work with traditional communications for successful marketing
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raditional and digital communications can add real value when executed together. There is a sense that you do either one or the other and what we can clearly see is that direct mail (DM) has been the big loser over recent years. The consequence of this is that direct mail is now a premium channel and if DM campaigns are crafted the right way and then incorporate mobile and on-line channels, the results can be impressive. Research shows that the two communication methods work stunningly well when tied together. This is especially so when the offers are highly personalised. Some recent data shows some impressive results. In a DM News survey, respondents reported 40 per cent conversion rates when digital and direct mail are combined. In its survey, USPS says that 68 per cent of marketing respondents who combined digital and direct mail increased website visits. USPS also reports that 60 per cent of marketing respondents said combining digital and direct mail increases return on investment. With fewer items of direct mail arriving in our letterboxes, 44
October 2020
DAVID ALLEN
Don’t give up on traditional print just yet, says David Allen
this channel has become far more effective in grabbing attention and creating recall, particularly when combined with a digital call to action. Businesses who are integrating the two channels are achieving some remarkable results and a recent USPS study targeting Millennials identified that DM is being viewed as a primary channel again, and that: • 77 per cent pay attention to direct mail • 90 per cent view it as reliable • 57 per cent have made purchase decisions resulting from DM offers • 87 per cent like it
DM and digital combine So how do you tie DM and digital together? Typically, it is sending people to websites. Often what is known as a micro site and if so, ideally a purl, a personalised URL. There you subscribe or complete a purchase. And guess what? QR codes are now back in fashion. What has changed here is that modern smart phones now come with a built-in QR reader. Gone are the endless issues with the various readers that people downloaded onto their phones. Now you can just open
the camera app and click on the QR code, which will take you efficiently to the appropriate landing page. We are also seeing the arrival of augmented reality (AR) apps which are further enhancing the online experience. Whilst a gimmicky AR enabled website might be fun to create and view, the facts are that if you can provide a highly personalised offer in the first place, you are most likely to see an immediate lift in responsiveness and thus drive return on investment. It is important that the recipients of your communications can clearly see that you not only have their name and address right, but that you have some base understanding of their previous purchases and/or their likely preferences. This will immediately gain attention. It still pays to not overlook the power that comes from great creative, a solid offer and good production and fulfilment processes. An item arriving through the mail that has been poorly printed, badly folded or arrives soggy and wet, is not likely to resonate. Your carefully crafted message being received by a 20-something will not resonate newzealandprinter.co.nz
DIRECT MAIL
as premium channel
Mailed items presented in poor condition will not resonate with the market well, if it displays an image associated with a boomer. This sounds simple but surprisingly, marketers get this consistently wrong.
Are you experienced? There is also a whole new science in what we call optimal experience. It has been created in the rapidly growing multichannel digital world, where mobile phones are likely to be the most preferred viewing device. Given that in most cases you will have no idea what device will be used, it is critical that your applications are “fully responsive.” In other words, the display re-calibrates depending on the actual device being used. It has been estimated that the average individual gets inundated with up to 5,000 advertisements per day. That is according to marketing firm Yankelovich, and that is up from just 500 back in the 1970s. Because of this growth in advertisement saturation, it has been well proven that personalisation gets results. The research shows that the odds of cutting through the noise and getting a response rapidly improve when there has newzealandprinter.co.nz
In the rapidly growing multi-channel digital world, mobile phones are likely to be the most preferred viewing device
been a series of engagement steps. Marketing automation business Marketo report that 78 per cent of people surveyed said that they will only engage with offers if they have been personalised based on their previous brand engagements. Meanwhile, Forrester report that 77 per cent of people surveyed said that they have recommended, chosen, or paid more for a brand that provides a personalised service. The recent research from USPS also show that the results of coordinating digital and direct mail cannot be ignored: • 68 per cent increased website visits • 63 per cent increased response rates • 60 per cent increased return on investment • 53 per cent increased leads • 39 per cent increased traffic to physical store or business location
Omni-channel campaigns Many of the larger agencies simply do not have the pure direct mail skills that existed in the past. In the recent past, they have been totally focused on digital channels and, for outbound
marketing, the associated skills needed for (SEO) searchengine optimisation and (MA) marketing automation solutions. Fortunately, many service providers, and software vendors are upskilling in the direct mail arena. Some are even making the investment in specifically skilled DM practitioners. If you are a business that is looking to embark on an omni channel marketing campaign, it is certainly worth looking around for an agency business that has this blended skill set. I am sure if you have the right product, a good offer, and robust processes, you will never look back. David Allen has been associated with the Marketing Association (previously the DMA) since its inception. He has a Diploma in Marketing (with Distinction) and as one of the founders of Datamail (now Datam), he shares his insights how digital has developed to become the prime channel for marketers and how this has also opened the door for direct mail to re-emerge as a premium channel. David is now the general manager for customer communication business Cumulo9. October 2020
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DIGITAL
Fuji Xerox expands paper capabilities for new Versant 3100i and 180i models
The Fuji Xerox Versant 180i Press
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uji Xerox has launched two new production printer models: the Versant 3100i Press and the Versant 180i Press. The new models offer handling for a wider variety of paper and automated process checks and correction to boost productivity and quality. The company has introduced an air suction feeder as an add-on capability to the new models. Fuji Xerox says that, with this new feeder, the printers can handle a wider range of stock including thick and long paper, which enables stable transportation of various types of paper and improves productivity. Operators can create a wider variety of printed materials and further evolve their on demand printing capabilities. Peter Thomas, managing director, Fuji Xerox New Zealand, says, “We are always looking for ways to better meet the needs of our customers and these models enhance our offering for those who want to improve the high quality output of their print operations.
New air suction feeder speeds thick and long paper transport
“The additional technology, such as the air suction feeder, specific to Fuji Xerox, are designed to enhance print quality, paper feed reliability and machine productivity for print companies of all sizes, from small enterprises to industrial size operations.” The newly developed air suction feeder uses three types of air to achieve stable paper feeding. First, it blows air inside the tray through a side blower to separate papers. Next, the suction of the shuttle head secures the paper. It then uses an air knife to transport the paper sheet by sheet, which separates any unnecessary paper. The feeder handles paper from 52gsm to 400gsm. The new paper tray handles various paper sizes, from small sized paper to long paper up to 330mm x 1200mm simplex. The company says the system enables stable transportation of paper that typically causes stress in paper feeding such as paper containing concentrated amounts of paper dust, uneven paper, cohesive coated paper, and preprint paper for offset printing that uses powder.
Increased speed Both the air suction feeder and the conventional manual feed tray can continuously feed long paper, enabling the printer to load 100 sheets of paper at 1200mm simplex, and 800 sheets at 864mm duplex. The Versant 3100i has increased speed by two and half times for long sheets, now 23 pages per minute, and the Versant 180i Press has doubled its speed for long sheets, now 19 pages per minute. Readjustment time has reduced to just a few seconds when switching the printing mode from regular to long paper. The Versant 3100i Press offers 2400dpi fine resolution printing at 100 pages per minute. Its Full Width Array function automates the image quality correction process before printing for colour calibration, and front and back registration adjustment. The Versant 180i Press delivers 2400dpi fine resolution printing at 80 pages per minute and automatically corrects image quality through Fuji Xerox SIQA (Simple Image Quality Adjustment) technology.
The Fuji Xerox Versant 3100i Press 46
October 2020
newzealandprinter.co.nz
PRINT SALES
Print sales will have to change to survive Why selling print alone will be the death of printing companies
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oes anyone remember vinyl? What about cassettes? I spent many happy days in my youth building up my record collection and I enjoyed making compilation tapes too. But all of that is now a distant memory. I sold off my vinyl long ago, albeit with many regrets. My cassettes are no more. DAT, digital audio tape, has been and gone. Compact discs fell by the wayside in the era of the MP3 and iPod. Now we stream our music from the internet. To survive, the music industry has had to evolve. Printers need to evolve too. Selling CMYK is no longer enough.
Like for like Profit margins have become difficult to make simply by selling ink on paper. Printers need to start selling a more involved service to clients. They need to start selling extra services that can have a higher profit margin than print. I call these value added services. Printers that change and start selling value added services will create a new type of relationship with their clients. Customers will be prepared to place work at higher margins with these suppliers. The print companies that offer these services to their clients will have better control of their profit margins. They will position themselves to achieve the right results; the outcomes they need for their business to thrive. Print companies that keep selling print and nothing else will fail to form good customer partnerships. They will simply be regarded as commodity printers. Having little control over their profit margins, they will struggle to make the right results or even to stay in business. There are several things that happen when you provide these newzealandprinter.co.nz
MATTHEW PARKER
services, Significantly, they change the way in which the buyer treats the printer. First, print companies are no longer seen as commodity suppliers. Instead they are seen as service providers and as business partners that help their clients achieve their business goals. They help their clients carry out their business more efficiently or more cost effectively. These companies can also set themselves apart from the competition more easily as buyers pay more for better skill sets. Second, the type of sale changes when printers offer value added services. Buyers who assume that a printer will offer good service and good quality, will choose on price. However, the situation changes when a printer offers a value added service such as data management or design. The buyer can now see the printer’s capabilities making a real difference and they look at measuring the print service in terms of return on investment. Before, they were thinking in terms of commodity manufacturing. For printers to stand out from the competition, they need to sell their skills and capabilities better. This changes the buyer’s purchasing process.
Like for like Price will always be an important decision in the purchasing process. However, in terms of print manufacture the buyer can simply compare a like for like specification. When looking at services, you can encourage a buyer to consider return on investment rather than just looking at cheapest price. Offering value added services can make a real
Remember vinyl? Matthew Parker says printers need to evolve as music has moved from vinyl to streaming
difference to a printer. But this does not mean that all printers should become marketing services providers. Printers can offer a wide range of value added services. Many printers will already have some in house, such as design or postal services. Marketing services is certainly one strategy, but it is not the only one. Let’s focus on the magazine sector. Here’s how one printer put this strategy into practice. In the UK, this print company looked at the challenges that were facing many of its publishing clients. The challenges lay not in print, but in how to tackle the production of digital editions. So they developed their own software which allows their clients to create digital editions easily. Publishers can make a single file upload for print and digital editions. This has allowed sales conversations to move away from price matching. Many clients are now interested in having an easy digital solution from a print supplier, so the lowest print price is no longer the most important factor. Importantly, you need your own action plan to create value added services. Here are three action points that you need to be scheduling right now • Ask your customers what challenges they face • Create a service offering which addresses these issues • Develop a new sales message which focuses on the services you offer, rather than just putting ink on paper Do you remember HMV, His Master’s Voice? HMV went into administration because it didn’t evolve and change with the times. Printers who don’t change with the times will cease trading too. Matthew Parker, a qualified archaeologist, is also a ‘true believer in the Power of Print’, he founded Profitable Print Relationships to help printers survive in the modern business environment. https:// profitableprintrelationships. com October 2020
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TALES FROM THE PRINTERVERSE
Establishing trust for the future of your business
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s we move along in this much hyped ‘unprecedented’ time of Covid-19 and navigating our businesses through its effects, going back to basics to establish trust could be the key to standing out. But this would mean having to reassess your business plan from the start. Here are a few things to consider.
Who are you? You will need to determine if your business has changed over the last five months as a result of Covid-19. Ask yourself, “Have you been clearly communicating those changes with customers?” Your customers can’t effectively do business with you if they don’t know how.
Going back to basics to establish trust could be the key to standing out
How do you do it? You will also need to assess if your processes have changed over the last five months, and if you have been clearly communicating those changes with customers. Again, your customers can’t effectively do business with you if they don’t know how.
What do you do? Covid-19 has turned touching things into a medical decision. Okay, I admit that was extreme; but I know people who keep their mail in their garage for three days before they bring it inside, so it’s not out of the question. With an equation of touch is equal to bad currently topical and the print industry promoting our marketing advantage as being tangible versus electronic all of these years, we have an unprecedented branding problem as touch becomes a negative impression. Have you looked at your website and marketing materials to tone all of that down? Touch is a touchy subject right now, so don’t let a few words be an obstacle to a sale or show that you aren’t sensitive of the situation, or sensitive to the physical and mental state of customers. 48
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DEBORAH CORN
Taking a step back to reassess and reevaluate your business needs and processes may prove to be a necessity in today’s Covid-19 world
What do you stand for?
The trust factor
Covid-19 and social unrest, especially in the US, has created an opportunity for brands and corporations to take a look at themselves and what they support. It’s no different for print businesses. Your customers may want to know where you stand on social issues before they work with you. They may also be watching your social media and messaging to assess for themselves. Silence isn’t a strategy, it’s a position. Have a long think about this and remember that no matter what you do, there will be some people that won’t like it. Be willing to accept that and create the customer base you want to work with, and attract.
The bold subheads tell a story about your business that you need to deliver on, with no exceptions. Covid-19 has disrupted so many aspects of your customers’ lives as is, so don’t make it difficult for them to work with you. You need to understand how to work your business and who you are. More importantly, you need to deliver on your brand promise, at every single time. This has never been more important with so many things in flux and unreliable around us. Make establishing trust with customers your mission over the next few months. Trust me, they need it.
Are you sticking around? It’s becoming more frequent to read about print businesses closing and/or declaring bankruptcy not only in the US, but around the world. If you are financially sound, and if you know you are going to be around for at least a year, let your customers and prospects know. They feel nervous about this, and they don’t want to start something, like a project or a relationship, that you can’t finish.
Deborah Corn has more than 25 years of experience working in advertising as a print producer. She is the Intergalactic Ambassador to The Printerverse at Print Media Centr, a Print Buyerologist, international speaker and blogger, host of Podcasts From The Printerverse, cultivator of Print Production Professionals, Head Girl in Charge at Girls Who Print, host of #PrintChat, the founder of International Print Day and the founder of #ProjectPeacock. newzealandprinter.co.nz
PEOPLE IN PRINT
People in Print Awards calls for nominations
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his year, New Zealand Printer Magazine, in association with PrintNZ, will present the inaugural People in Print Awards and the New Zealand Printer Rising Star Awards. The awards will recognise people across the industry. Nominations have opened. You can nominate someone in the industry for achieving excellence, over the past 12 months, in a range areas that includes their work in a particular field of the industry, such as prepress, offset, digital, finishing, design etc; their service and work in the community; their contribution to sustainability and the environment; or in another area that you see as relevant. In nominating the person, you will be asked to describe their recent achievements, both personal and professional; contributions to the industry; innovations; application of the craft and overall leadership where applicable. Nominations can be received as self-nominations; as peer n0minations; or as nominations from a supplier. Both sets of awards have no minimum or maximum number of finalists and winners. New Zealand Printer will contact the nominee to discuss the nomination and this entry will only proceed to the next round of judging if the nomination is accepted. Once the nomination is accepted, we will need a photograph (head shot) of the nominee for the nomination to be officially recognised. The winners will not be ranked and will be announced in alphabetical order. On December 1, PrintNZ and New Zealand Printer will host an event at Sorrento in the Park in Auckland to present the awards and to celebrate the winners with family and friends. We will publish the winners in the December edition of New Zealand Printer Magazine. Ruth Cobb, chief executive PrintNZ, says, “PrintNZ is newzealandprinter.co.nz
Recognising people achieving in print and the next generation of print leaders
delighted to partner with New Zealand Printer to host these Awards which will recognise the amazing achievements of the people in our industry - our innovators, influencers and those who inspire others. “These awards will be nominated by the industry, for those in the industry. And along with the People In Print presentations, we will be taking the opportunity to update you on the Pride In Print Awards and showcase some of this year’s winning work. “We look forward to hosting a live event this year, providing the industry a chance to network and celebrate, we look forward to seeing you there.” To make a nomination for the awards, please visit www. nzpawards.org
Rising Stars The Rising Star Awards enables us to recognise and to celebrate newcomers and emerging talent in the industry. Bruce Craig, New Zealand Printer Magazine editor, says, “One of the industry’s great strengths is the new ideas and initiatives that come through each year.” He says that feedback from industry members has driven this initiative. Craig says, “Over the past three years, we have hosted
the New Zealand Printer Power 50 Awards and last year, introduced the Emerging 20 Awards. However, after consultation with people across the industry, it became clear that we needed a change to better reflect the industry and the people who work in it. “The People in Print Awards has a clear focus on enabling us to recognise people from all parts of the industry. It does not matter what position your nominee holds or which company they work for. This format also enables multiple nominations from the same company or organisation. Also, it does not matter if they come from a small or large company.” The industry has suffered major disruption this year and no one knows how much more of it we will face in the near future. The Covid-19 pandemic has affected virtually all of the programmes, awards events, and trade shows that would normally have taken place. Craig says, “People in this industry understand disruption and have strong adaptability genes. The discussions we have had indicate that industry members would appreciate a physical event. “Virtual events have become the norm, but the awards will feature as one of the few physical industry events that takes place this year.”
In December, we will get together for the People in Print Awards and Rising Star Awards October 2020
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NZP CLASSIFIEDS
To advertise please email brian@newzealandprinter.co.nz
Employment Help Needed? Whether you are an Employer or an Employee Viv can help as we offer a full recruitment service across all positions for the print, label, packaging, signage and related industries.
Eamar is a leading producer of customised PVC and polypropylene packaging and stationery products. We have more than 30 years experience tailoring our products to the specific needs of our customers. Our skilled staff and 'can do' attitude mean you are limited only by your imagination. If we do not already manufacture the product you seek, we will find a way to do so. With our sister company, Tabbing Services, we provide a complete solution for all your packaging and stationery requirements.
Call: Viv Poppelwell 0274974997 Email: viv@vpr.co.nz www.vpr.co.nz
So come and see us first! PRINTNZ REGISTERED MEMBER
41 Keeling Rd, Henderson, Auckland Ph: 09 836 9069 Fax: 09 837 0927 www.eamar.co.nz
Classifieds New Zealand Printer Classifieds make business happen Advertise here to offer used or surplus equipment or consumables to businesses across New Zealand. You can advertise for a single month - or all 11 issues over a year (we donâ&#x20AC;&#x2122;t publish in January) and save! (New: prepay for a full yearâ&#x20AC;&#x2122;s advertising and save 10%!) Whether you have goods or services to sell (or that you want to buy), have a business for sale (or want to buy one) or you have a job to fill, NZP Classifieds works hard for you! yourAqua, printPMS ads431 work Logo details;Now, PMS 3258 grey
even harder for you - online too!
NZP Classifieds ads are found at the back each issue - always in the same place, for easy reference. Many readers look at the NZP Classifieds first when they start reading their monthly issue of NZP. Email Brian Moore brian@newzealandprinter.co.nz for details
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