Professional Beauty January-February 2020 by The Intermedia Group

WWW.PROFESSIONALBEAUTY.COM.AU

JANâ&#x20AC;¢FEB 2020 THE BIBLE OF THE BEAUTY INDUSTRY

AUSTRALIAN MADE Why being local is good for business

THE CHANGING FACE OF BEAUTY MEET THE MENTORS

The power of education

Introducing the Industry Game Changers

THE GOLD STANDARD

For Body Contouring Head-to-toe Clatuu Alpha fat freezing is the latest and most advanced non-invasive procedure that uses a controlled device to freeze and destroy fat. 360° Surround Cooling Technology unlike the conventional two-side cooling methods, increases efficiency. Depending on the area targeted, your treatment will take between 40-60 minutes.

HOW SLIMS YOU DOWN

THE SCOOP ON HOW THE CLATUU ALPHA FREEZES AWAY STUBBORN FAT. 1

You may struggle with stubborn fat even after jogging and dieting.

The CLATUU Alpha suctions your skin and subcutaneous layers.

Cooling energy then freezes fat deposits to induce apoptosis.

Crystallized fat cells die off through the body’s natural metabolism.

Remaining fat in the target area becomes leaner and less dense.

Combine with your healthy regimen to look slimmer and confident.

BELIEVE IN COOL FREEZE YOUR FAT AWAY

COOLING FROM CHIN TO KNEES

LUNCHTIME PROCEDURE

ZERO DOWNTIME

Applicators Optimised for Any Treatment After laborious testing and research, each individual cooling cup has been ergonomically designed to adhere to each curve of the body. The CLATUU Alpha has been optimised to achieve desired outcomes from head to toe.

Proven Results

Baseline

Post 1st session

Baseline

6 Months Post Procedure

1300 346 448

info@cryomed.com.au | cryomed.com.au

gazines a m e u g aar & Vo ustomers z a B s r New C Harpe n U i O n e Y e nd As s nt to se a w t o y Pa

TRUST THEN TRUST NOW In 1920 Dr Nadia Payot developed the massage that we now know as the “ facial”. She also created a regimen of advanced hypoallergenic produc ts to re-hydr ate, f ir m and challenge the signs of aging. Today this system combined with decades of research at the Payot labor atories have def ined a r ange of specif ic in-salon treatments and home-care produc ts available only from your professional beauty ther apist.

B E AU T Y I N M OTI O N S I N C E 192 0

Ask Your Payot Theapit

ROSELIFT COLLAGÈNE LIFTS AND FIRMS THE SKIN EYES

EYE PATCHES

SERUM NIGHT

DUAL LIFTING ACTION • A pa te n te d i ng r ed i e n t ROS A c t i ve r e s t a r t s t h e ce l l me t a b o l i s m . • A b o os t i ng p e p t i d e s t i m u l a te s t h e p r o d u c t io n of col l a g e n f i b r e s . THE SKIN IS M O R E R A D I A N T 95% * F I R M E R 8 6% * L I F T E D 70 % * CLI N IC ALLY TESTED 1)Roselift Collagène Jour : Satisfaction test carried out under dermatological control on 21 people.Twice-daily application for 28 days. % of volunteers who observed the effect. (2)Roselift Collagène Nuit : Satisfaction test carried out under dermatological control on 22 people.Twice-daily application for 28 days. % of volunteers who observed the effect. (3)Roselift Collagène Regard : Satisfaction test carried out under dermatological control on 23 people.Twice-daily application for 28 days. % of volunteers who observed the effect. (4)Roselift Collagène Patch Regard : Satisfaction test carried out under dermatological control on 23 people.Twice-daily application for 28 days. % of volunteers who observed the effect.

EXCLUSIVE TO YOUR PAYOT SALON & SPA Call 1300 367 969 or 02 9874 1166 for the location of your nearest Payot Salon & Spa.

www.payot.com | join us

payotaustralia

CONTENTS

January/February 2020 9

Editor’s letter

What’s on PB radar

Expert Talk

News

Cover Story Professional Beauty Solutions

Viewpoint - Australian Made

Skincare

Makeup - Lip plumpers

Makeup - New products

Nails - Gold nails

Nails - New products

Tanning

Style File - Shella Martin

Profile - Scott Lattimer

Salon Profile - Beauty Sanctuary

Roundtable - 2020 Vision

Salon Profile - In Therapy

Salon Trends for 2020

Skinfluencers - Injectables

Makeup Masterclass

Makeup Trend Watch

The Educators

116 Payot Turns 100 118 The Changing Face of Beauty 128 Waxing 130 Talking Point - Locally Made 140 Australian made products 146 Interior Trends 148 Interiors - Shop the look 152 Salon Profile - Ultra Body and Skin 154 Wellness 156 New Year, New You 158 Career How I Got Here -

Florence Barrett-Hill 160 Homegrown Heroes - Alicia Pasfield 162 Technology

170

52 146

164 How To Retain Staff

166 Online Bookings 170 Beauty Escape - An Urban Retreat 172 Last Word - Fiona Tuck 174 Events

ON THE COVER Founder and CEO of Professional Beauty Solutions Matt Williams reveals the company’s history as it celebrates 25 years of evolution and details what the future holds going forward. See page 20.

WWW.PROFESSIONALBEAUTY.COM.AU

EDITOR’S LETTER

WELCOME TO 2020 – we have kicked off the year with a bumper edition to celebrate the new decade. It is jam packed with interviews from leaders in the industry, hit beauty predictions, inspiring mentors and a focus on the importance of Australian Made. PUBLISHER

The lure of locally produced beauty products is well known, with many companies harnessing hero ingredients such as Kakadu Plum in their products. We preview Australian Made skincare products and reveal Aussie entrepreneurs creating a buzz in the industry.

BHA MEDIA BHA MEDIA PUBLISHER + COMMERCIAL MANAGER

At our regular Roundtable, industry experts discussed the beauty trends and their vision for 2020. Check out their predictions on page 55.

Glenn Silburn gsilburn@intermedia.com.au EDITOR Anita Quade aquade@intermedia.com.au BEAUTY EDITOR Hannah Gay hgay@intermedia.com.au PRODUCTION MANAGER Jacqui Cooper GROUP ART DIRECTOR Sanja Spuzanic SUBSCRIPTIONS subscriptions@intermedia.com.au

Chat to any business owner and they will often mention the key to a successful business is keeping up with education and the ever changing trends. We are proud to introduce some of the industry’s leading entrepreneurs and discuss with them how they have continued to make education a primary focus. Read their stories on page 84. The best part about working in beauty is the guarantee that there is never a dull moment and the industry continues to evolve rapidly with incredible innovations. We chat to some long-term industry luminaries who have seen the beauty business change over time. They discuss how they have adapted to adjust to the trends. Read their story in The Changing Face of Beauty on page 118. As the New Year is in full swing many salon owners look to revamp their salon space with some clever interior solutions. Check out the trends set to make an impact this season on page 146. Just as the industry is changing – we here at Professional Beauty are gearing up to celebrate our 25th anniversary this year - so stay tuned for exciting developments This edition you will find some new feature sections to keep you entertained and up to date. We hope you enjoy this summer read! FOLLOW US:

Professional Beauty magazine is published by BHA MEDIA ABN 23142047943 41 Bridge Road, Glebe NSW 2037 Ph: 02 9660 2113 Fax: 02 9660 4419 www.intermedia.com.au AUSTRALIAN

CONTRIB UTOR S

SUBSCRIPTION RATES

Lisa Feleppa

1yr (6 issues) for $89.00 (inc GST)

“2020 is all about looking beyond‘what’s trending’and embracing a style you love that represents your brand.” Lisa’s hit predictions are on page 146.

2yrs (12 issues) for $160.20 (inc GST) 3yrs (18 issues) for $213.60 (inc GST) To subscribe and to view other overseas rates visit www.intermedia.com.au or Call: 1800 651 422 Email: subscriptions@intermedia.com.au Average Total Distribution: 8,656 AMAA/CAB Yearly Audit Period ending 31 March 2019.

Hannah Gay This issue we welcome to the team the magazine’s new beauty editor Hannah Gay. She reveals her long held love of beauty commenting: “I’m privileged to work in an industry that allows me to explore my interest in skincare science; there’s always something new to learn! Plus, the beauty world is largely dominated by women, which I find inspiring!”

Danessa Myricks “I fell in love with Australia instantly during my first trip in 2017. There’s such a beautiful energy there. The artists in Australia are so committed to excellence in artistry on every level. Their love for clean beauty coupled with their eclectic creative style is so inspiring.” Check our her Master Class on page 79.

This publication is published by BHA MEDIA, a division of The Intermedia Group Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication.

PROFESSIONAL BEAUTY

PB RADAR

On our RADAR

THE PEOPLE, PLACES AND EVENTS THAT PRO BEAUTY IS CURRENTLY CRUSHING ON AGEING IN REVERSE

German cosmetics brand, Babor will relaunch its ReVersive skincare line in January with the introduction of two new core ingredients: Rosa Alba (white rose) to brighten, and a Youth Peptide Complex combining Telovitin to extend the life cycle of skin cells, and Epocyl to smooth out fine lines.

2020 SKIN PREDICTIONS

Skin therapist and dermaviduals ambassador, Robyn McAlpine predicts six key trends will see us into 2020: including our desire to take our skin care routines back to basics, to follow a less is more approach to product use, to devise bespoke treatments tailored to us, to encourage brand transparency, to continue our pursuit for information via educational platforms, and to explore customised make up.

#nailart HAD REACHED

65.8 MILLION by the start of 2020

POSTS ON INSTAGRAM

TREAT YOURSELF

In conjunction with the re-opening of David Jones Elizabeth Street’s luxury beauty floor, adjoining treatment rooms have experienced their own face-lifts. This month, La Prairie will open its doors to their very own renovated suite, equal in sophistication and architectural innovation to David Jones Chadstone’s new room.

SAVE THE DATE

The Show Sydney will take place at The ICC Sydney on 8th and 9th February 2020 and is designed to educate attendees on current and future industry technologies and techniques in the SFX, makeup and hair spaces. Buy tickets now via www. theshowsydney.com.au.

The Show Sydney founders Scott Lattimer and Eliza Campagna

FOLLOW PROFESSIONAL BEAUTY: facebook.com/ProfessionalBeautyAust @pro_beauty_aus @ProBeauty_Aust linkedin.com/company/professional-beauty

WWW.PROFESSIONALBEAUTY.COM.AU

28-29 March 2020

Melbourne Convention and Exhibition Centre

Buy your tickets now at: beautymelbourne.com.au

4,000+

Beautiful Visitors Anticipated in 2020

200+ Leading Brands

Early Bird ends 14 February 2020!

40+

Education Sessions

Incredible Days

EXPERT TALK

EXPERT talk Want to know what’s on the minds of our experts this edition? Anita Quade chats to industry leaders about trends for the year ahead.

SARAH LAIDLAW

AL QUINN

Award winning Makeup Artist

CEO, Kitomba Salon and Spa Software

What is the one makeup trend in 2020 you won’t be able to live without? “There’s so many wearable trends this season, but as an artist, the one I can’t do without (for pure delight factor!) is Flashes Of Colour on the eyes. Think small yet impactful uses of colourful eyeshadow or eyeliner. The tones are everything from pink and purple through to lime, lavender and dark blue. It can be worn as a soft wash of colour across the lid, a messy swipe of intense cream colour or a flash of unexpected pop eyeliner.”

How do you plan to stay ahead of the game this year? “In 2020 we’re going to focus on our people and our customers. For our people, it’s about supporting their wellbeing, providing the training they need and creating an amazing work environment so they continue to provide the best support and software to our customers. For our customers, we know their clients are the most important thing to them. So we’ll focus on providing them with the tools and support they need to consistently be at their best in front of their clients.”

WWW.PROFESSIONALBEAUTY.COM.AU

TOP 3

beauty picks MODEL ROCK Model Rock Graffiti Collection Colour Playbook Palette, modelrocklashes.com Design your own electric eye look with these eighties-inspired shades.

NIKKI SOMERSET CEO, BLC Cosmetics What do you see as a major trend in 2020? “The homecoming for professional skin care is here. Whether brands are cosmeceutical or traditional, performance is now assumed but all performance is not equal. What’s different is that traditional professional brands deliver more than the benefits on the box. We’ve never been more connected digitally, and yet more disconnected socially. The power of a therapist’s touch is beyond skin deep, and as therapists, never before have we held more power to make a difference.”

CALECIM Calecim Professional Serum with Rejuvenating Conditioned Media, calecimprofessional.com. Aid distressed skin post-treatment with the application of this active and high effective serum.

USPA USPA Soothing Hydro-Mist with Rose & Gotu Kola, uspa.com.au Up skin’s hydration levels with a spritz of facial mist, packed with antiinflammatory and cooling properties.

Australiaâ&#x20AC;&#x2122;s Number One Cosmeceutical Skincare C O M P L I M E N TA R Y

PROFESSIONAL PEEL KIT Partner with asap before 1 ST April to receive an asap Peel Kit offering a business return of up to

$10,000

Proudly Australian made and owned, asap skincare formulations contain optimum levels of the most innovative and technologically advanced ingredients available.

Carley Dowdle, Cosmetic Chemist asap Managing Director

w asapskinproducts.com

asapskinproducts

@asapskinproducts

NEWS NEARLY HALF OF SALON OWNERS FEEL LIKE GIVING UP Almost half of beauty and hair salon owners around the world have seriously considered closing their salon, according to a new survey. Conducted by Phorest, a leading salon software supplier, the survey found that 45 percent of salon owners have considered giving up on their “dream” of owning their own salon – and “the majority of those who thought about giving up did so when their salon was already well-established with three or more years in business”. According to Phorest’s Sorcha Mullis, “many people dream of setting up their hair or beauty salon but “turning that dream into reality…can often leave salon owners hampered by feelings of self-doubt and overwhelmed by the weight of those responsibilities.” She said the survey found that major factors that made owners consider closing their salons were: • Difficulty finding and managing staff 32 percent • External factors (economy, rent, rates, tax, etc) – 22 percent • ‘My passion turned into a chore’ – 19 percent • Sales and marketing difficulty – 12 percent • Admin and accounting difficulty – 10 percent • Juggling family – 3 percent • Retirement – 2 percent When setting up and launching their salon, the most difficult task identified by almost two-thirds (57 percent) of current salon owners was “hiring staff”. This was followed by creating a business plan and projecting financial figures (42%), finding the right location (37%), building a website and social media presence (36%), marketing (35%), securing funding (24%), designing and fitting-out the salon (19%), and choosing suppliers (10%). When running and growing their salons, the most challenging tasks identified by 29 percent of salon owners was HR (hiring staff, training, rosters, payroll, commission). This was followed by admin such as cash flow and stock control (28%), sales and marketing.

WWW.PROFESSIONALBEAUTY.COM.AU

SHOE DESIGNER STEPS INTO MAKEUP MARKET Mary-Kyri, one of Australia’s most famous shoe designers, is taking her first steps into the beauty market with the launch of Elektra Skin. Mary-Kyri, whose high-fashion shoes have been worn by the likes of Kylie Minogue, Kim Kardashian, Jennifer Lopez, Sarah Jessica Parker, Tina Arena and Kristen Stewart, created the makeup collection to give users “plastic surgery effects” without the expense or downtime. “It’s been a lifelong dream to be able to make women feel incredibly beautiful without incurring such large expenses,” she says. The Elektra Skin collection will launch in April with its ‘hero’ product – the $34.99 Plumping Lip Gloss. Available in clear and eight sheer colours, the gloss will offer lips a plumping effect equivalent up to 2ml of hyaluronic acid filler for up to four hours with no pain. The Elektra Skin collection will then expand to include full colour lip glosses, lipsticks, lipliners, foundations, concealers, highlighters, eye shadows, eyeliners and primers. Primarily targeted at 25-70 year old women, the range will initially be sold on elektraskin.com and Instagram as well as “top tier beauty salons”. In addition, Mary-Kyri plans to distribute the brand to major global retailers such as Amazon as well as MECCA and Sephora in Australia.

THE WORLD’S FIRST MAKEUP MUSEUM WILL OPEN THIS YEAR The Makeup Museum is set to open in New York in May. The museum’s opening will be heralded with an immersive Pink Jungle: 1950s Makeup in America exhibition which will explore the entrepreneurs, icons and artefacts of the decade. Announcing the opening, executive director Doreen Bloch said it would be “a critical institution for the cultural landscape in New York because makeup has a 10,000-year history”. “There is so much that the Makeup Museum wants, and has, to explore,” she said. “The 1950s is however a perfect time period for the Makeup Museum to start with in the debut exhibition because the 1950s is the birth of the modern cosmetics industry.” The museum is being founded by Bloch (the CEO of beauty research company Poshley Inc), Caitlin Collins (former editor of Makeup.com) and Rachel Goodwin (celebrity makeup artist) with advisors including Gabriela Hernandez (Besame Cosmetics CEO), Kate Hawkins and Carr Chadwick (And Or Forever), Christine Schott Ledes (American Influencer Association president) and Annie Lundsten (museum specialist). Located in Manhattan, the museum aims to be “the world’s leading institution exploring the history of beauty and its ongoing impact on society” and will be “dedicated to empowering all people to learn about and have fun with beauty”. It will bring “beauty to life through large-scale exhibits, events, and interactive and shoppable programming” and “create an immersive experience that presents vintage artefacts and robust educational information alongside aesthetic spaces and unique events.” Tickets for the Museum’s debut exhibition go on sale in March.

I’ll have what she’s having! Our new Derma Development Plan takes the unique chemistry of your clinic to create a bespoke programme supporting your vision & goals no matter what they are. Together we’ll design a customised strategic plan enabling you to realise your vision. Sign up for our free webinar and learn from industry leaders with exclusive insights into their success: www.dermaviduals.com.au/ my-development-plan

Robyn McAlpine – Expert Skin Therapist Clinic owner, author, keynote speaker & ambassador “dermaviduals took me from skin novice to skin expert. They transformed my business and the way I diagnose, prescribe & execute skin treatments! Connect with me and ask me how.”

expert_skin_therapist

1300 420 223 support@skincorrection.com.au © Derma Aesthetics

NEWS STARTUP COLLECTIVE READY TO START UP – AGAIN Following the success of its first ‘Switch it On’ seminar in Sydney, The Startup Collective is starting up more. Founded by Rita Sellars, Marguerite Capezio and Belinda Barsoom, the Collective held the two-day seminar to help beauty industry startups turn their dreams into reality. According to Marguerite, the industry response to the event was “overwhelmingly positive” “The seminar went really well,” she said. “The topics were varied but totally relevant so there was a lot of engaging interaction between the presenters and the audience.” “We can’t wait to do it all again.” Designed for people who want to launch their own beauty business/brand but don’t know where to start, as well as for those who have taken the first steps in establishing their new ventures but don’t know how to progress, the seminar covered a wide array of topics including trademarks, trends, money matters, formulating, product testing, packaging and digital marketing. Marguerite said the trio launched the Collective during their extensive careers “formulating, marketing and designing” in the beauty industry, all three had heard numerous “exciting and innovative ideas” from clients but the majority were quickly extinguished as “many of them could not navigate the complexities of bringing a product from idea to market”. “We therefore set up The Startup Collective to help people do that – bring their ideas to market”. The next Switch it On seminars will be held in Melbourne in the first half of this year and in Sydney in the second half. For more information visit www.thestartupcollective.com.au

WWW.PROFESSIONALBEAUTY.COM.AU

ALL SAINTS CELEBRATED ITS 20TH BIRTHDAY All Saints celebrated its 20th birthday with family, close friends and industry personalities at Sydney’s Museum of Contemporary Art. Clinic founder Dr Joseph Hkeik said the glamorous guest list was made up of those personalitieis who have “helped All Saints Skin Clinic become one of Australia’s leading skin clinics today”. During the event, he told guests he couldn’t let the clinic’s “incredible achievements over the years go unnoticed”. “It was important for us to celebrate this impressive 20-year milestone in spectacular style.” He explained that All Saints was formed by combining two of his life passions: medicine and art (sculptures and ceramics in particular). He also thanked his mother, Nazha Hkeik for playing a very important role in his personal interests and professional choices. “My mother planted this creativity seed in my heart from a very young age,” he said.

DOVE ABANDONS PLASTIC Dove, one of the largest cosmetic brands in the world, will no longer be wrapping its iconic ‘beauty bar’ in plastic. The brand has announced plans to reduce its use of virgin plastic by more than 20,500 tonnes per year – “enough to circle the Earth 2.7 times”. Announcing the plans, Dove Global Skin Cleansing vice president Marcela Melero said the brand has opted for long-term initiatives rather than one-off limited editions to ensure a greater impact. He said plastic waste, one of the biggest global environmental and human health issues, was being driven by “a linear, single-use consumption model”. “To be part of the solution in creating a circular plastics economy, one where plastics are reused and recycled, Dove is accelerating and expanding its actions with renewed force following the NO | BETTER | LESS PLASTIC framework.” Key features of the new framework include: No Plastic: Dove eliminating the use of plastics where possible by using alternative materials and new packaging formats. This year its iconic beauty bar single packs will be plastic-free globally and development is underway to replace the plastic outer-wrap of its beauty bar multipacks with a zero-plastic material. Better Plastic: Dove is committed to investing in more sustainable plastic choices to reduce the use of virgin plastic. The company plans to launch new 100 percent recycled plastic (PCR) bottles, where technically feasible, in North America and Europe by the end of this year. Less Plastic: Dove will leverage the technology behind its new reusable, refillable, stainless steel format deodorant sticks - minim, which minimises waste by radically reducing the amount of plastic required; to trial in the LOOP platform (a minimal waste, direct-to-consumer shopping system.).

AUSTRALIA, YO U B E AU T Y !

INSKIN COSMEDICS brings you three Australian Made, Internet Protected & Professional, Salon Only Brands

At INSKIN we don’t have stockists or clients, we have PARTNERS and a loyalty rewards program that supports our partner’s growth allowing them to reach optimum levels of rebates, profits, travel vouchers and a great life!

20 REASONS TO JOIN THE INSKIN COSMEDICS FAMILY • • • • • • • • • • •

100% Markup Expert team - All BDMs are therapists Rebate against total INSKIN purchases Annual travel vouchers Access to 16 industry best brands Internet protected brands Minimum monthly business development visit Monthly in-clinic training Quarterly education vouchers Intranet exclusive support Staff product incentive program

• • • • • • • • •

INSKINPOP support group membership FREE POS allocation In-clinic VIP events Priority new product launch dispatch FREE freight Annual Business Needs Analysis Clinic listing on INSKIN COSMEDICS website (driven by digital campaigns) Access to international training masterclasses Quarterly promotional INSIGHTS Magazine

TO JOIN OUR FAMILY CONTACT US AND QUOTE CODE: AUS2020 MEET WITH AN INSKIN BDM AND RECEIVE A FREE GIFT

INSKINCOSMEDICS.COM

TEAM@INSKINCOSMEDICS.COM

+61 2 9712 8188

NEWS DERMA DEVELOPMENT PLAN dermaviduals is thrilled to introduce the Derma Development Plan. The Derma Development Plan has been created to benefit clinic owners that need assistance in planning for the future and realising their visions. Co-Managing Director of dermaviduals, Simone Vescio, said “We constantly hear the same frustrated message from clinic owners who are falling short of their goals and struggling to grow their business to the level they had envisioned. Our team have been a great source of guidance in this field, working with clinics to develop clear pathways for individual and clinic success. We are passionate about growing our industry and helping those in it to succeed, hence the creation of the Derma Development Plan! The plan encompasses everything we have learnt from our vast experience of helping businesses actualise their visions and smash their goals!” The Derma Development Plan takes the unique chemistry of your clinic to create a bespoke programme supporting your vision and goals, no matter what they are. The team at dermaviduals will work with you to design a customised strategy session for you and your clinic to help make 2020 your best year yet! Another exciting project we have been working on to further support our peers in the industry is an online education session featuring top clinic owners from around Australia. We have brought together four industry leaders to create a webinar that shares exclusive insights into their success to inspire your next phase of business. Sign up for your complimentary strategy session and for your free webinar at www.dermaviduals.com.au/ my-development-plan

NARS BANS BADGER-HAIR BRUSHES After PETA, the world’s largest animal rights organization shared a video exposé of China’s badger-brush industry with NARS Cosmetics, the Shiseido subsidiary has banned the sale of badger-hair makeup brushes. Commenting on NARS’ addition to PETA’s list of more than 90 companies which have banned the use of badger hair in their products (mainly makeup, paint and shaving brushes), PETA corporate affairs director Anne Brainard says “no brush is worth tormenting and killing a sensitive wild animal.” “Every badger-hair brush represents the miserable death of a sensitive animal,” she says. “By banning the sale of badger-hair brushes, NARS is helping PETA push the cosmetics industry in a kinder direction.” PETA Asia’s investigation revealed that badgers in China, the world’s biggest producer of badger hair, are “captured using snares and other cruel methods while others are bred and confined to small wire cages on farms before being violently killed”. “On badger hair farms, these animals are deprived of the opportunity to dig, forage for food, choose mates, or do anything else that would make their lives worth living, causing many to go insane—continually pacing back and forth and spinning in circles inside their cages “To kill them, workers bashed the badgers in the head with whatever object was handy. One badger was hit in the head with a chair leg. Because he was too frightened to leave his cage, workers hit him again, causing him to fall onto the floor, after which they cut his throat and left him to bleed out in excruciating pain, like all the other badgers killed before them.”

A VACCINE FOR MELANOMA? Researchers have developed a nano-vaccine to prevent melanoma, the most aggressive type of skin cancer. Published in Nature Nanotechnology, The Tel Aviv University study successfully prevented the development of melanoma, and successfully treated melanoma metastases, in mice. Lead scientist Prof. Ronit Satchi-Fainaro, head of the Laboratory for Cancer Research and Nanomedicine at TAU, said the study has shown for the first time that it is possible “to produce an effective nano-vaccine against melanoma and to sensitise the immune system to immunotherapies”. The researchers harnessed tiny particles, about 170 nanometres in size, made of a biodegradable polymer. Within each particle, they ‘packed’ two peptides (short chains of amino acids found in melanoma cells). They then injected the nanoparticles (or ‘nano-vaccines’) into a mouse with melanoma. According to Prof. Satchi-Fainaro, the nanoparticles “acted just like known vaccines for viral-borne diseases”. “They [the nanoparticles] stimulated the immune system of the mice, and the immune cells learned to identify and attack cells containing the two peptides (that is, the melanoma cells).” “This meant that, from now on, the immune system of the immunised mice will attack melanoma cells if and when they appear in the body.” Prof. Satchi-Fainaro concluded that the research opens the door to a completely new approach - the vaccine approach - for the effective treatment of melanoma, even in the most advanced stages of the disease.

WWW.PROFESSIONALBEAUTY.COM.AU

COVER STORY

25 Years

OF BRAND EVOLUTION Back in 1995, an American brand called Youngblood Mineral Cosmetics launched what would become one of Australia’s largest distribution companies – Professional Beauty Solutions. We sat down with co-founder and CEO Matt Williams to talk about the family company’s fortuitous beginnings and where it’s headed next. Congratulations on your 25th anniversary! Can you tell us how Professional Beauty Solutions got started? “PBS got its unexpected start back in 1995 when my parents – Gaye and Graham – met Youngblood founder Pauline Youngblood while on a trip to California. After this chance meeting, they took on the Australian distribution of Youngblood and introduced Australia to its very first mineral makeup brand! They grew the brand over the next ten years, and in 2006 Lisa and I took over the business.”

What is it that’s made PBS so successful? “Unlike some companies with appointed CEOs at the helm, Lisa and I are small business owners from way back, who have worked day in and day out for decades to grow our business and offer our clients the best possible products and service. We know the struggles that are unique to small-to-medium sized businesses, because we are one – which means we’re able to effectively support our salon, spa and clinic partners with the day-to-day challenges they face.”

You’ve expanded into the technology category with Dermalux and more recently, Lynton. Can you tell us about your move into this space? “The introduction of UK-made Dermalux LED proved how much powerfully profitable treatments can transform a salon’s financial position. We’ve always taught our salons the importance of having profitable services on their treatment menu and how successful retailing can take them from break-even to the profits they deserve, but adding an effective, reliable, results-driven device that offers extraordinary client results and predictable salon profits has been a game-changer for PBS – and has seen our clients’ businesses transformed. Adding Lynton to our

WWW.PROFESSIONALBEAUTY.COM.AU

portfolio has added a new dimension to our offering, and their devices offer our clients an incredible return on investment.”

Why did you choose to partner with Lynton? “Lynton is the only laser and IPL manufacturer in the world that began as an academic project, with the sole purpose of developing medical grade equipment – and their devices are now found in over 1,000 clinics and hospitals across the UK. Their journey began 26 years ago when two of the founders (Andy Berry, PhD and Andrew Charlton, PhD) began developing the world’s first Q switch laser. They were later joined by Jon Exley, PhD – another leading physicist at The University of Manchester – who set out to develop the world’s first IPL device. Unsurprisingly, Lynton’s technology remains some of the best in the world and they’re the only laser and IPL company to be listed on the UK’s National Health Service (NHS). Between their amazing results, ongoing academic research, and quality manufacturing and training, there’s simply no comparison between cheaper devices and a company like Lynton.”

Both brands are designed and manufactured in the UK – why has that been important to you? “As one of our first Lynton customers (who also happens to be an engineer himself ) said to us the other day, ‘You just can’t beat British manufacturers. They over engineer everything, so it’s no mystery as to why they have machines still working 20 years after purchase.’ Both Lynton and Dermalux have won multiple awards for manufacturing excellence (Lynton won Best Manufacturer at the 2019 Aesthetic Awards, after Dermalux took home the title in 2018) and the performance and precision of their devices is simply unparalleled. The years Lynton spent perfecting their IPL technology can be seen in their specifications and results, and as Dr Exley told us, “Anyone can make an IPL, but it’s very

COVER STORY

difficult to make a really good IPL.” Just like a moisturiser, not all products are created equally, and it’s the same with devices. The “trade secret” customisation of Lynton flashlamps means that Lynton has the only IPL device capable of producing sub-millisecond pulsing with a 5-pulse train sequence and fully controllable delays. With a Lynton IPL device you can successfully and safely treat a wider variety of concerns and provide clients with results they will keep coming back for.”

Are Lynton devices accessible to the average beauty business owner, or are they aimed at high volume chains that can afford to spend more? “We believe Lynton gives you the best of both worlds – superior quality and affordable price. There’s no denying there are some quality manufacturers already in the marketplace, but the high price of these devices means that a decent return on investment

25 Years 1995

Matt’s parents, Gaye and Graham Williams, take on the Australian distribution of Youngblood Mineral Cosmetics.

2006

Matt and Lisa take over Youngblood operations.

TOP 5 TIPS FOR SALON, SPA & CLINIC OWNERS 1.

Ensure you have a sound business model that’s profitable and predictable, and know your numbers! 2. Build your team by investing in them. Know what drives them to do their best work, and offer them opportunities to grow. 3. Study marketing and sales practises – and if you need help, find a supplier that prioritises support in these areas. 4. Create systems that allow you to continuously work on your business and when you do, focus on how to create a competitive advantage. 5. Remember – not all moisturisers are created equal, and neither are all LED, IPL and laser devices!

2010

Youngblood is stocked in 1,000+ salons, spas and clinics across Australia.

2011

att and Lisa begin developing their own tanning range – M Sunescape – after identifying a gap in the market.

2012

Professional Beauty Solutions is established and takes on the distribution of US cosmeceutical brand Image Skincare.

2013

Sunescape is launched. The PBS portfolio grows rapidly with the addition of Dermalux LED, Body Sugaring Australia, Cherry Blooms and Wotnot.

isn’t possible for many salon spa and clinics – unless they’re extremely high volume. This has led to the demand for cheap Chinese devices, and it’s why we know there’s a gap in the market for Lynton – a superior and more affordable alternative for salon owners.”

2016

What does the future hold for PBS and your clients?

2015

Bestow and Caron come on board.

2017

Pure Fiji joins the PBS family.

2018

PBS continues to grow with the addition of Lük Beautifood and ECOCOCO.

2019

PBS acquires the distribution of Organic Nation and UK laser manufacturer, Lynton Lasers.

“We’ll continue to provide our salons with everything they need to build a profitable, predictable business that supports them and their families – world-class products and equipment, industryleading education, free professional marketing resources, and solid business development. Lisa and I are so inspired by the energy we see our partners put into their businesses every day, and we’re grateful to be a part of their journey. Our number one goal is to have our salon partners be the most profitable in the industry, and we’ll keep providing them everything they need to make that happen.” n www.probeautysolutions.com.au

PROFESSIONAL BEAUTY

VIEWPOINT

LOCAL LEADERS

It seems both the local and overseas market can’t get enough of Australian Made beauty and skincare products. Chief Executive of the Australian Made Campaign Ben Lazzaro chats to Anita Quade about the advantages of producing products locally.

Can you tell us the advantages of beauty brands developing their product and packaging in Australia? “According to Roy Morgan Research, Australian consumers have a preference for buying Aussie. The research found that 58% of Aussie shoppers buying beauty, personal care and cosmetics prefer to buy Australian Made products.

WWW.PROFESSIONALBEAUTY.COM.AU

The appetite is there, so brands need to be sure they are advertising their Australian Made credentials. The demand for authentic Aussie products is growing continuously. When you buy Australia Made, Australian grown products, you know what you are getting—products made to the highest of manufacturing standards and grown in our clean, green environment. At the same time, you are helping to support local industry. The best way to identify genuine Aussie products is to look for the famous green and gold Australian Made logo. It’s Australia’s most trusted, recognised and widely used country of origin symbol, and is underpinned by a third-party accreditation system which ensures products that carry the logo are certified as ‘authentically Australian’.”

AUSTRALIAN BEAUTY BRANDS CREATING A BUZZ ALYA SKIN Founded by Melbourne based 24-year old’s James Hachem and Manny Barbas. Made famous for their Australian Pink Clay Mask with thousands of people across the world dubbing it their fix to breakouts and for achieving glowing skin. The young founders of Alya Skin have made $17 million in just 14 months after creating the ‘world’s best pink clay mask’ – with countless testimonials all over Instagram.

FACE HALO Created by our pioneer in sustainability, Lizzy Pike. Face Halo makeup removers have replaced more than 370 million makeup wipes in the past 12-months alone. With more than 1.4 Face Halo units sold every minute, it is no surprise that the brand is making waves in the beauty industry globally, and leading the charge in sustainable beauty. This Australian-born brand has achieved cult-status with press, MUAs, celebrities and most importantly thousands of loyal customers worldwide including celebrities including Naomi Watts, Chloe Morello and Kaley Cucoco. Using only water, Face Halo traps and removes makeup for a deep clean and gentle exfoliation. Face Halo’s makeup remover is dual-sided and reusable, replacing up to 500 traditional makeup wipes. The brand now has an upcycling programme to further drive sustainability you can return your used Face Halo’s to be up cycled.

HAPPY SKIN CO This at-home IPL laser hair removal handset was founded by Sydney businessman Dylan Mullan. The new Happy Skin Co Gen.2 handsets have quickly become the must have gadget to watch this year. It offers to get people hair-free in just 12 consecutive weeks. The new handset also features a quieter and more efficient fan, as well as a 20 percent larger window, meaning you can treat the selected areas more.

Do you find that more beauty companies are looking to Australia to produce their products and packaging? “Australia is renowned for its clean, green environment and pristine production regions, as well as its high-quality manufacturing standards. As a result, genuine Aussie products are in high demand by consumers, here and overseas. This is particularly important for health and beauty products which are consumed, rubbed into the skin or applied directly to the body. Quality, safety and trustworthiness are all key attributes brands in the health and beauty sector can leverage. The Australian Made logo helps deliver this message.”

What options are open to brands wanting to produce their product here in Australia? “Australian Made has the largest searchable online Aussie product directory at www.australianmade. com.au. It provides information on the products as well as contact information for over 2700 manufacturers of genuine Australian products. We encourage businesses looking for suppliers of Australian ingredients and components to use this online database resource when sourcing local inputs.”

Can you let us know any challenges that companies face when it comes to producing in Australia? “We understand that Australia can be a high-cost country for manufacturers, presenting financial challenges. However, Australian-made products often fetch a premium in the marketplace, which can go some way to off-setting what can sometimes be higher manufacturing costs. For those selling their Australian-made products in overseas markets, the price premium can be amplified many times over — this is often the case in many parts of Asia.”

To be listed as Australian Made, what are the requirements that need to be met by companies? “The Australian Made logo makes the ‘Australian connection’ instantly and clearly. It’s a solution for shoppers who want to quickly and easily identify Aussie products and be assured that those goods meet certain standards. Brands can apply to use the logo with the ‘Australian Made’ descriptor if the products have been substantially transformed (made) in Australia, not just assembled or packaged. All products carrying the logo are reviewed and approved by our compliance team.” n

PROFESSIONAL BEAUTY

Weâ&#x20AC;&#x2122;re back in 2020 The summit for salon, spa and clinic professionals. Take your business to the next level with a collaborative day of inspiring talks, innovative ideas and engaging conversations guided by industry experts.

Brought to you by

Platinum Sponsor

Gold Sponsor

Monday May 25, 2020 Ovolo, Woolloomooloo | Sydney www.beautyandspainsiders.com.au

REGISTER YOUR INTEREST Sponsorship opportunities are available Contact Glenn or Kym for bespoke solutions. Professional Beauty’s Glenn Silburn: 0422 931 499 or gsilburn@intermedia.com.au SPA+CLINIC’s Kym Cowper: 0410 570 467 or kcowper@intermedia.com.au

Silver Sponsors

Bronze+ Sponsor

Bronze Sponsors

Welcome to

COUNTRY A line-up of much-loved Australian beauty brands.

WWW.PROFESSIONALBEAUTY.COM.AU

SKINCARE

LEFT Eco by Sonya Driver Skin Compost Super Acai Exfoliator Eco by Sonya Driver 1300 596 118 Edible Beauty Gold Rush Eye Balm Edible Beauty admin@ediblebeautyaustralia.com ESK B Calm 2B AM - Evidence Skin Care 1300 884 875 House of Immortelle Australia B5 Tea Tree Anti-Blemish Serum House of Immortelle sales@houseofimmortelle.com.au La Clinica White Brilliant Intensive Pigmentation Correction Serum - La Clinica 03 9799 8803 Li’tya Marine Collagen Relief Gel - Li’Tya 03 9587 7088 Organic Nation Skinfood4 Vitamin Serum Professional Beauty Solutions 1800 625 387 Raww Super Hydrate-Me Creamy Cleanser Total Beauty Network 03 8544 8000 Skinstitut Enzymatic Micro Peel - Skinstitut 02 9460 7559 USPA Soothing Hydro Mist - USPA 03 8773 3517

ABOVE Alpha-H Liquid Gold with Glycolic Acid - Alpha-H 1800 659 777 Amperna Probiotic + DS Soothing Serum Amperna info@amperna.com Asap DNA Renewal Treatment - Asap Skin Products 03 8683 3333 Aspect Extreme B 17 - Advanced Skin Technology 1800 648 851 DermaEnergy HA3 Serum - DermaEnergy 1300 799 709 Ella Baché Daily Hydration Mist - Ella Baché 1800 789 234 Noelle Australia Bushfood Luxury Kakadu Plum Brighten + Renew Organic Night Cream - Noelle Australia 0420 604 257 Skin Virtue Super Clear Purifying Crème Gel Skin Virtue 02 8052 3500 Ultraceuticals Ultra A Skin Perfecting Serum Ultraceuticals 1800 355 890 Ultraderm Eye Renew Treatment - Ultraderm 1300 660 297 PROFESSIONAL BEAUTY

Remember,

SAFETY FIRST SPF is a summer skincare non-negotiable.

WWW.PROFESSIONALBEAUTY.COM.AU

SKINCARE

LEFT Aspect Sun Envirostat Face SPF50 Advanced Skin Technology 1800 648 851 DermaEnergy SPF50 - DermaEnergy 1300 799 709 Dermalogica Dynamic Sun Recovery SPF 50 Dermalogica 1800 659 118 Eco by Sonya Driver Natural Sunscreen SPF 30 Eco by Sonya Driver 1300 596 118 Edible Beauty Basking Beauty SPF 50 Edible Beauty admin@ediblebeautyaustralia.com Medik8 Physical Sunscreen SPF 30 Advanced Cosmeceuticals 1800 242 011 Mesoestetic Mineral Matt Antiaging Fluid Advanced Cosmeceuticals 1800 242 011 Skinceuticals Ultra Facial Defense SPF50+ Skinceuticals 1300 101 411 Ultraceuticals Ultra UV Protective Daily Moisturiser SPF 30 Ultraceuticals 1800 355 890

ABOVE Alpha-H Daily Essential Moisturiser SPF 50+ Alpha-H 1800 659 777 Byotea Suntastic SPF 50+ - AMR Hair & Beauty 02 9618 7654 Ella Baché Great SPF40 Sunguard Foundation Ella Baché 1800 789 234 Environ Sun Care RAD Antioxidant Sunscreen SPF 15 Environ 1300 888 708 ESK Zinc Shade SPF 15 - Evidence Skin Care 1300 884 875 Manola SPF 50 Sun Shield - Sothys 02 9477 7844 Napoleon Perdis Broad Spectrum SPF50+ Sunscreen Napoleon Perdis 1300 625 387 Simple As That SPF30 Natural Sunscreen Lotion Simple As That 03 9682 6749 Skinstitut Age Defence SPF 50+ - Skinstitut 02 9460 7559

PROFESSIONAL BEAUTY

Be in the Ring in the new year with these product launches for skin.

WWW.PROFESSIONALBEAUTY.COM.AU

KNOW

SKINCARE

LEFT Beauté Pacifique Superfruit Miceallar Water Beauté Pacifique 03 9562 0513 DermaEnergy 3D Clean - DermaEnergy 1300 799 709 Dermalogica Skin Smoothing Cream - Dermalogica 1800 659 118 Dermaviduals Total Cleansing Cream – Dermaviduals 02 9960 1300 Eco by Sonya Driver Super Fruit Toner Eco by Sonya Driver 1300 596 118 Kadalys Radiant Soothing Gel-Cream - Encore Beauty 1300 770 428 Raww Super Hydrate ME Eye Cream Total Beauty Network 03 8544 8000 Skin Regimen Hydra Fluid - BLC Cosmetics 02 8667 4695 Skinstitut Enzymatic Micro Peel - Skinstitut 02 9460 7559 Sothys Detox Energie Depolluting Youth Cream Sothys 02 9477 7844 Uspa Age Defying Moisture Cream - BLC Cosmetics 02 8667 4695

ABOVE Alpha-H Vitamin C Paste - Alpha-H 1800 659 777 Aspect Dr Complete Pigment Plus Advanced Skin Technology 1800 648 851 Comfort Zone Renight Mask - BLC Cosmetics 02 8667 4695 ESK B Quenched - Evidence Skin Care 1300 884 875 Haloskin Harmonizing Milk Face & Eyes Masters Beauty International 1300 470 648 Image Skincare Ormedic Balancing Gel Polisher Professional Beauty Solutions 1800 625 387 Medik8 Clarity Peptides - Advanced Cosmeceuticals 1800 242 011 Organic Nation Black Rice Scrub Professional Beauty Solutions 1800 625 387 PCA Skin Daily Exfoliant - Advanced Skin Technology 1800 648 851 Skin Virtue Advanced Purifying Cleanser Skin Virtue 02 8052 3500 Sothys Detox Energie - Sothys 02 9477 7844

PROFESSIONAL BEAUTY

SKINCARE dermaviduals Face Lotion M1 - dermaviduals 02 9960 1300 Dermalogica Phyto Replenish Body Oil Dermalogica 1800 659 118

Mukti Bioactive Hydrating Synergy and Hydrating Mineral Mask - Mukti Organics 1300 306 554 Babor Stress Control Ampoules - Babor Cosmetics Australia 1800 139 139

Guinot Hydra Summum Cream - Hamaya International 02 9737 9872

WWW.PROFESSIONALBEAUTY.COM.AU

ActivLayr 5 Second Nano-Collagen Boost Patches for Under-Eyes ActivLayr +64 9835 4805

SKINCARE Calecim Recovery Night Complex Calecim +65 6444 9968

Sothys RET Retinol Dermobooster Sothys 02 9477 7844

Biossance Squalane + Phyto-Retinol Serum Biossance 1844 688 5885

O Cosmedics O-Biotics Retinoic Oil - Inskin Cosmedics 02 9712 8188

Payot Bubble Peeling Mask - Payot 02 9874 1166

WWW.PROFESSIONALBEAUTY.COM.AU

Pelactiv Collagen Gel Mask Pelactiv 02 8422 5000

World’s No.1

Ultrasound Lift Tightening and Contouring Micro & Macro Focused Fast & Precise Shot Application Multi-functional & Multi-depth Highly Effective with Minimal Pain

Micro Focused 1.5mm, 3.0mm, 4.5mm Cartridges with highly concentrated ultrasound beams deliver power with accuracy and precision to the specified focal region. Macro Focused 2.0mm, 6.0mm, 9.0mm, 13.0mm Cartridges with lower frequencies allow deeper penetration to the focal region with a larger energy density.

Baseline

Post Procedure

2MM ADVANTAGE – ONLY AVAILABLE ON ULTRAFORMER III

1300 346 448

www.cryomed.com.au

Speak

VOLUMES Parade your pout with these lip plumping products.

WWW.PROFESSIONALBEAUTY.COM.AU

MAKEUP

Cosmedix Lumi Crystal - Advanced Skin Technology 1800 648 851 dermaviduals Lip Balm - dermaviduals 02 9960 1300 Danessa Myricks Colorfix 24HR Matte Color in Latte - Scottyâ&#x20AC;&#x2122;s Makeup & Beauty 02 9518 9000 Gorgeous Cosmetics Liquid Lips in Magenta - Gorgeous Cosmetics 1300 730 277 Jane Iredale Just Kissed Lip Plumper - Margifox Distributors 1300 850 008 La Glam Minerals LipStick in Flirt - LaGlam Minerals 1800 524 526 Luk Lip Nourish Sheer Lipstick in Rose Lime - Professional Beauty Solutions 1800 625 387 Mesoestetic Stem Cell Nanofiller Lip Contour - Advanced Cosmeceuticals - 1800 242 011 Napoleon Perdis Auto Pilot Lip Service - Napoleon Perdis 1300 625 387 Nee Stay Gloss SPF 15 - Masters Beauty International 1300 470 648 SLA Paris Transparent Plump Fruit Gloss - Encore Beauty 1300 770 428 Victoria Curtis Lip Plump - Curtis Collection 03 9421 5577 Zuii Organics Flora Lux Lipstick in Coral Red - Zuii Organic 07 5596 2319

PROFESSIONAL BEAUTY

MAKEUP MAC Studio Fix Sculpt And Shape Contour Palette in Light Medium MAC 1800 613 828

Modelrock Graffiti Collection Colour Playbook Modelrock 0414 864 186

O Cosmedics SK1N Champagne Luminising Drops Inskin Cosmedics 02 9712 8188

Trinny London Lip Glow in Honor - Trinny London www.trinnylondon.com/au

Veil Cosmetics Dual-Ended Makeup Brush - Veil Cosmetics wholesale@veilcosmetics.com

Mary Kay TimeWise 3D Foundation Luminous Mary Kay 1300 797 107

WWW.PROFESSIONALBEAUTY.COM.AU

Moroccan Lips Moroccan Tan 1300 181 281

Charlotte Tilbury The Charlotte Darling Easy Eye Palette Charlotte Tilbury 0011 44 1202 629527

Ardell Remy Lashes - Le Beauty 03 9421 0025

THE PALETTE

NAIL IT! Dial up your digits with a swipe of gold polish.

Bio Sculpture Gel Nail Polish in 220 - Bio Beauty Concepts 1300 246 435 Bio Sculpture Gel Nail Polish in 212 - Bio Beauty Concepts 1300 246 435 Caption Nail Polish with LacQ3 in Ever Wonder? - Young Nails 1300 766 121 CND Creative Play Nail Lacquer in Poppinâ&#x20AC;&#x2122; Bubbly - Pacific Nail & Beauty 07 5597 4555 CND Vinylux Weekly Polish in Brass Button - Pacific Nail & Beauty 07 5597 4555 Jessica Custom Nail Color in Gleaming Gold - Jessica Cosmetics 1300 470 648 Jessica Phenom Vivid Colour in Gold Vermeil - Jessica Cosmetics 1300 470 648 Zoya Professional Lacquer in Astrid - SA Beauty 08 8297 8171

WWW.PROFESSIONALBEAUTY.COM.AU

NAILS

CND Vinylux Long Wear Polish in Lovely Quart Pacific Nail & Beauty 07 5597 4555

OPI x Hello Kitty Infinite Shine 2 in Pile on the Sprinkles Le Beauty 03 9421 0025

CND Shellac Gel Polish in Divine Diamond - Pacific Nail & Beauty 07 5597 4555

OPI x Hello Kitty Infinite Shine 2 in All About the Bows Le Beauty 03 9421 0025

Jessica Phenom Vivid Colour in Honey Lavendar - Jessica Cosmetics 1300 470 648

Mavala Dash & Splash Nail Color Cream in Vibrant Turquoise Mavala Australia 03 9645 1933

Jessica Custom Nail Colour in Earl Grey Jessica Cosmetics 1300 470 648

PROFESSIONAL BEAUTY

NAILS

nail-file

AMY LING

FOUNDER OF THE SUNDAYS AND NAIL ARTIST TO THE STARS REVEALS HER NON-TOXIC APPROACH TO MANICURES AND HER ZEN ATTITUDE ON A RECENT TRIP TO AUSTRALIA.

TELL US WHY YOU LAUNCHED THE SUNDAYS SALON CONCEPT IN NEW YORK? “I created Sundays because I really believe that going to the salon is so much more than just getting your nails done — we see our hands more often than our face. It’s a small, but powerful way to practice self-care routine for your mind and your body. It’s the special treat you allow yourself to enjoy every one or two weeks. At the same time, I felt strongly about creating a nontoxic salonquality product and service that was safe for both clients and employees.” WHAT IS THE ETHOS BEHIND THE COMPANY? “We do not have to sacrifice for beauty because we can create options, because we encourage and support one another through selfcare, self-love, and lots of practice. At the end of the day, we have to believe that we are all beautiful and beautiful in our own ways.” THE POLISHES ARE STOCKED IN SALONS INCLUDING AUSTRALIA ARE KNOWN FOR THE 10 FREE FORMULA – EXPLAIN THIS? “Our non-toxic nail polishes are formulated without 10 potentially health-harming chemicals commonly found in regular nail polish these are: dibutyl phthalate, TPHP, toluene, xylene, ethyl tosylamide, camphor, formaldehyde, formaldehyde resin, parabens, and tert-butyl hydroperoxide.” 42

WWW.PROFESSIONALBEAUTY.COM.AU

YOU CREATED THE WORLD’S FIRST CUSTOM MEDITATION MANICURE - HOW DID YOU COME UP WITH THE CONCEPT? “I have heard from clients that when they get their nails done and sometimes they don’t want to talk. It is time for themselves to zone out and to breath. And then one day I was in the wellness zone and the teacher started talking about how you can meditate anywhere, it is not just about your meditation pad you sit or the scent or music but you take a moment to connect with yourself. I had the light bulb moment to combine the two.” YOU WERE RECENTLY IN AUSTRALIA ON A VISIT – HOW DID YOU FIND THE MARKET? “I have heard a lot about how health conscious Australians are. I was there to explore and learn. Sydney is so beautiful and you just want to stop and take a picture of the beach or the rock, and appreciate the beauty of the nature.” WOULD YOU OPEN A SALON HERE? “I would love to have a local partner and launch a Sundays studio in Australia one day.” YOU ARE STOCKED LOCALLY WHAT HAS THE REACTION BEEN LIKE TO YOUR POLISHES? “We currently work

with Maconii and ECO Nail Lab , also father Rabbit in New Zealand. We love working with same minded companies and people really appreciate the long lasting feature we have as a professional nail polish while at the same time it is nontoxic.” WHAT DO YOU LOVE MOST ABOUT THE NAIL INDUSTRY? “It is such a small thing and it has such a big impact on someone’s life. We have clients doing a manicure once a week as it reminds her of the first manicure she got when she was 15 with her mum. We have clients that have told us that they feel more happy and productive when they wear beautiful nail polishes when they look at their nail when they type. “ HAVE YOU FELT THE COMPETITION FROM MORE DISCOUNTED BRANDS AND SALONS OFFERING MANICURES AT CHEAPER PRICES? “I think healthy competition helps us to move forward and innovate. Also, different brands represent different groups of people. We will focus on our core value : we don’t need to sacrifice for beauty and provide highest quality products. We can learn from our competitors. “ BIGGEST LESSON LEARNT IN LAUNCHING YOUR OWN NAIL BUSINESS? “People matter so much, your team is so important so surround yourself with great teammates. “

TANNING Ecococo Tanning Mousse in Medium - Professional Beauty Solutions 1800 625 387

Vita Liberata Beauty Blur in Latte Dark Encore Beauty 1300 770 428

MoroccanTan Tanners Choice Trio - MoroccanTan 1300 181 281

Summer Kiss MediumDark Bronzing Dry Oil Artav Australia 08 8300 1999

Tanologist 1 Hour Express Self Tan Mousse in Extra Dark Tanologist www.tanologist.com

Zuii Orangic Certified Organic Flora Gradual Tan Face Water Zuii Organic 07 5596 2319

WWW.PROFESSIONALBEAUTY.COM.AU

Sunescape Month in Maui 2 Hour Rapid Tan - Professional Beauty Solutions 1800 625 387

MEET THE NEXT GENERATION OF MEDICAL MICRONEEDLING

by CLINICALLY PROVEN TO

UNRIVALLED PRECISION, QUALITY & SAFETY

• • • •

• Equipped with a tilting needle plate that adapts to the surface of the skin to ensure perpendicular needle penetration & minimal epidermal trauma

Visibly reduce wrinkles Treat acne scarring Reduce the depth of scars Normalise skin structure

ALL WHILST • Reducing pore size • Improving skin texture • Stimulating growth factors to activate collagen synthesis

GLOBAL CERTIFICATIONS • Medical device certification (CE0123) according to MDD and DIN EN ISO 13485 standard • ARTG: 315425

1300 420 223

• Small cartridge head, containing 6 x 32 gauge needles, allows the aesthetician/practitioner to carefully treat all contours of the treatment area • Adjustable speed & needle depth - allows precise control of up to 900 microchannels per second depending on skin density & condition • Patented safety membrane in the disposable cartridge prevents contamination of the handpiece • Engineered and manufactured in Germany

Proudly distributed by

enquiries@skincorrection.com.au

STYLE FILE

SHELLA

MARTIN

Taking home the title of 2019 Makeup Artist of the Year at The Makeup Artist Guild Asia Pacific (MAGAP) Awards, Shella Martin was recognised for her years of experience across editorials and events. This year, she also celebrates the tenth birthday of her very own Salon XVI. She unpacked her favourite things for the Professional Beauty team.

What’s been the most rewarding thing you’ve encountered with your career? “Having my work remembered by a client. We as artists put our heart and soul into our work, so when your work is recognised or remembered, it’s really exciting.”

Which celebrity are you currently crushing on when it comes to makeup? “Kaia Gerber - I like seeing her made up down the runway, but also while wearing next to no makeup on her days off, especially since she is a person who is always in the public eye. I’ve taken a liking to seeing her fresh face everywhere and I can say I’m mad about it!” What are your signature ‘looks’? “Sharp eyeliners, glossy glowing skin and fluffy brows.”

Name some of your favourite Instagram accounts. @streeters @theartistedit @inbeauty

What’s your personal mantra? “How does it get any better than this?”

What’s your go-to summer beauty look? “A healthy skin-inspired look that’s radiant and glowing. I love applying Rationale’s PhotoDynamic Day Cream SPF15 and B3-T Tinted Superfood SPF50 to my face and neck, as well as their Beautiful Cheeks Superfluid SPF50 tapped lightly on the apples of the cheeks. I love Charlotte Tilbury’s Filmstar Bronze & Glow to give a soft bronze along the eye socket line. I’ll finish with Salt by Hendrix’s Body Glow Shining Star on the shoulders, collarbones and front of the leg.”

www.shellamartin.com Instagram: @shellarubymartin 46

WWW.PROFESSIONALBEAUTY.COM.AU

Favourite food? “Sashimi.”

The world’s smartest software for appointment booking Timely is designed to help you deliver exceptional client experiences. Automatically save time with no more unproductive gaps in your calendar, connect to Afterpay to see your client-spend soar, and create a memorable client experience with a beautiful mobile ‘front counter’. With more than 500 software updates every year, we’re continuing to deliver more product goodness to help your business thrive. Join over 36,000 global Timely customers today.

Talk to us: +61 3 8518 4957 gettimely.com

MAKEUP

THE MAKEUP MAESTRO This year the Australian College of Makeup and Special Effects (ACMUSE) celebrates 40 years of educating and training makeup artists. Scott Lattimer chats to Anita Quade about the masterstroke of beauty. Tell us how you got into the beauty industry intitially? “I arrived in Australia from England in 1999, and was offered an artist in residence position at the National Art School, My field being Figurative sculpture and mould making, during that time I was offered a position, as Head of School, by the Australian make up icon, Dawn Swane at the Art and Technology of Makeup ( 3 Arts). This was the beginning of my journey into the wonderful world of makeup, My area of expertise was education, and it was at the 3 Arts that I was able to implement my teaching practice whilst developing a thorough knowledge and appreciation for makeup. To this day I follow the same practise, never assume that you’re the best person to teach all aspects of a course, rely on industry people proficient and qualified in education to inspire and teach the students their particular area of speciality. It was in 2002 that I became the new owner of Film Make up technology, carrying on the work from recently inducted hall of fame MAGAP winner, Jocy Knowland, and it was with her

WWW.PROFESSIONALBEAUTY.COM.AU

guidance that I continued a great tradition with the new name of ACMUSE (Australian College of Make Up and Special Effects).”

What is it you love most about makeup? “The people who work within the industry are creative, hard-working, motivated and diverse.”

How have you seen the industry change given ACMUSE will be celebrating 40 years of education? “There has been many changes over that period, but milestones would be the accreditation and audit process by government authority, the changes to Federal student loans in the vocational sector, the rise and rise of influencers, finally the growing desire for people to participate in shorter courses whilst expecting similiar outcomes to full time courses.”

You have also organised The Show, Sydney in February – tell us about this event? “The Show Sydney will have its inaugural event on the 8th and 9th Feb 2020, The concept for The Show initially came about to fill a void. Being in the industry for such a long time I have quite a large circle of professionals that kept voicing their dissatisfaction with the current offerings on the market, craving a place where they could learn and be inspired by all aspects of our industry not just one discipline. So the concept for an all encompassing show was born out of a need to fill that void. Our event is a

Rezenerate NanoFacials are trending worldwide!

completely unique concept and there is nothing like it in Australia. A professional event that is vibrant and truly reflective of our wonderful industry, we are open to the public, we are supporting local Australian business and providing a platform for the professionals to share their knowledge and inspirations. A place where the everyday woman or man can come and experience the best that beauty has to offer with the professional tick of approval.”

Blemishes and Tone

Tell us the ethos behind it? “It is a celebration of all things make-up, hair and beauty, an opportunity to watch and be educated by professionals, an opportunity to discover new brands, new tools and new techniques, to be able to have a tactile exciting retail experience and most importantly to catch up with likeminded people and have a good time.”

BEFORE

Fine Lines and Pigmentation

You have a significant lineup of celebrity stars – what will guests be able to take away from the event?

BEFORE

AFTER

Courtesy of Lash-Angeles, Los Angeles, CA - 1 Facial

“For the aspiring artist the meaning of quality, of a professional standard, to understand better the expectation when working in Editorial, Runway, Film, TV, Bridal & beauty. It is also for the everyday man or woman who will experience the best that beauty has to offer in a real world with hands on experience with that professional tick of approval.”

How will the show be a standout from other beauty events?

AFTER

Courtesy of Sole Luna Spa, PR - 4 Facials

Pigmentation and Blemishes

BEFORE

AFTER

Courtesy of Sole Luna Spa, PR - 3 Facials

“I guess the biggest difference is whether you’re a student, an enthusiast or a professional in makeup, hair special effects or beauty, there is something for you at The Show.

✓

NO Blood, Trauma or Down Time!

✓

Safe, Comfortable, AND Effective!

What is the biggest lesson you have learnt in the industry?

✓

Immediate results AND Long Term Benefits!

“To trust one’s intuition, to listen, and to share your dreams with others.”

Who do you look to for inspiration in the field? “There are so many, this industry is abound with wonderful like-minded people prepared to offer advice, and support and for that I am very grateful.”

What has been your favourite career milestone? “Having graduates working on Game of Thrones, Aliens 2, Fashion week , channel 7, channel 9, ABC, teaching at other make up schools, all in the same month.”

Plans for 2020? “We are planning to introduce the Cert 3 in Hair, our hope is to bespoke this qualification for those that wish to advance into the TV and Film industry, not salon work, our emphasis will be on period styling and cutting hair for productions.” n

1300 660 297 www.rezenerate.com.au Find us on

SALON VIEW

HI-TECH Beauty From Budapest to the Gold Coast, Lygia Matkovcik has spent 25 years refining her skills as a qualified Beauty Therapist. Hannah Gay explores Lygia’s hidden gem in Sanctuary Cove.

NESTLED AMONGST THE palm trees that encompass Sanctuary Cove’s luxury country club and golf course sits Beauty Sanctuary by Lygia – a clinic offering non-invasive facial and body treatments. The club itself has been made popular by tourists and locals alike, and since 2017, Beauty Sanctuary has taken up residence. At the helm is Lygia Matkovcik who began her career as a Beauty Therapist in Budapest, Hungary in 1995. Eight years later she moved to Australia with her husband, Mike before setting up her own business, Beauty Sparadise, in Botany, NSW. For the last three years though Lygia and Mike, a cosmetic equipment supplier, have rented the boutique

WWW.PROFESSIONALBEAUTY.COM.AU

beauty therapy room thirty minutes shy of the Gold Coast where they have enjoyed treating a largely affluent clientele, as well as dedicated clients who travel from as far north as Brisbane and south from Tweed Heads. It was this move from NSW to QLD that Lygia considers to be one of her business’ greatest achievements, where the pair was required to rebuild their clientele from scratch. Lygia is recognised as a specialist in the field of anti-ageing skincare, and often works with women in their thirties through to their seventies. “People who are looking to get results will return to me as I have built up a good reputation amongst locals and clients from surrounding areas within a 100km

BEAUTY SANCTUARY BY LYGIA’S SKINCARE BRAND OF CHOICE IS ULTRADERM.

radius,” Lygia says. “I always make sure my clients feel relaxed during their treatments and leave fully satisfied [with their results].” Due to Mike’s experience working as a supplier for over two decades, Beauty Sanctuary is equipped with the latest devices available. Specialised treatments incorporate the use of High Intensity Focused Ultrasound (HIFU) – a technology with which the salon’s HIFU Glow Facial was developed in 2018. The same equipment also launched the salon’s HIFU Face & Neck Uplift and HIFU Body Sculpting treatments. In addition to this, Beauty Sanctuary works with Radio Frequency, LED, Tixel Skin Resurfacing, Mesotherapy, Microdermabrasion, Oxygen, and Ultrasound to maximise their clients’ desired results. More recently, the salon has launched MM Slim – Magnetic Muscle Stimulation technology – a powerful device used to generate rapid muscle

contractions using high-intensity focused electromagnetic technology. The treatment is effective in building muscle and burning fat, encouraging the body to naturally excrete them. The movement of muscle, Lygia explains, requires energy, which in turn, further burns through fat. “MM Slim is good for everybody… even for athletes who wish [to increase] tone. [A single treatment is the equivalent] of completing 20,000 sit-ups in 30 minutes. Plus, it doesn’t hurt… people love it!” The challenge of running a business of this nature, Lygia admits, is facing compounding competition where the goal is to stay on top. The introduction of Zip Pay, for example, has meant that clients who want to experience some of the salon’s more costly treatments aren’t forced to pay outright to have the procedure done at any time. It’s this consideration of her customers’ needs that further adds to their overall satisfaction with Beauty Sanctuary by Lygia. n Sanctuary Cove Country Club The Parkway, Sanctuary Cove www.bsanctuary.com.au 0424 259 269

THE WORLD'S FIRST COMPLETELY NON-TOXIC TANNING RANGE

organic anti-ageing ingredients easy application & quick drying 72hr moisture locking system odour remove technology professional solutions natural perfect fade non-toxic

1300 770 428

w w w . e n c o r e b e a u t y . c o m . a u

@encore_beauty PROFESSIONAL BEAUTY

BEAUTY BAROMETER

WHAT IS IT? The 45-minute treatment promises soft and supple skin. The three-step procedure was created in California and is effective for all skin types with immediate results, no side effects and no downtime. THE LOWDOWN: The treatment disinfects and draws out inpurities in the skin and nurtures and hydrates at a cellular level. It is also ideal to use for clients with skin conditions such as acne.

The Salt

FACIAL

With party season over, clients are looking to find quick skin solutions for a healthy glow. Anita Quade checked out the latest non-invasive natural facial that harnesses the goodness of salt at SheBeauty Salon.

ZEINAB ABRAHAM OWNER of SheBeauty Salon reveals the power of mother nature.

Tell us why you launched The Salt Facial? “We are always observing the beauty world especially on the Internet from the leading countries like America and Europe for new natural based and results driven treatments. The beauty industry has taken a sharp turn towards Mother Nature therefore clients are always preferring natural treatments over chemicals. We came across The Salt Facial from USA and we couldn’t believe it. This device is what we were looking for, which incorporates both the latest technology and natural high mineral sea salt. After seeing the Salt Facial on Instagram which is used by many leading

WWW.PROFESSIONALBEAUTY.COM.AU

Hollywood doctors we knew instantly that we need to try this. I thought Australia was perfect for this treatment as we love our beaches and salt water. We are already accustomed to a mini salt glow in Australia from visiting the beach so this treatment with the pressure exfoliation would take it to a whole another level.”

What are the advantages of investing in this machine? “It’s a unique 3 in 1 machine that delivers results for all skin types and many skin concerns. We can alter the strength of the treatment from a mild treatment relaxing to an abrasive laser like treatment with the power of pressurised salt. During the process Step 2 is a medical grade ultra sound that allows us to drive the product of our choice three times deeper into the skin. Last but not least is the LED

STEP 1 – RESTORE SEA SALT EXFOLIATION The SaltFacial exfoliation procedure with natural sea salt creates smoother, tighter, healthier, looking skin, while preparing it at the cellular level for the acceptance of topical formulations. Acclaimed for centuries for its natural healing properties, sea salt draws out impurities in the skin and balances alkaline levels. • Less traumatic than chemical peels and more effective than traditional mechanical exfoliation • Uses the healing power of natural sea salt • Unique hand-piece design gently abrades the skin STEP 2 – REPLENISH AESTHETIC ULTRASOUND After receiving exfoliation with natural sea salt, you’re ready for the next step to more beautiful skin. The SaltFacial aesthetic ultrasound technology safely delivers enriching and hydrating topical formulations deep into the skin to accelerate healing. • Optimal frequency range enhances topical delivery • Stimulates and increases O2 production for healthy looking skin • Promotes blood circulation to speedup healing STEP 3 – REJUVENATE LED PHOTOTHERAPY LED Phototherapy is the final step to more beautiful skin. Studies show that skin cells regenerate far faster when exposed to certain LED wavelengths. With 4 distinct wavelength options, The SaltFacial LED Phototherapy can be used to treat acne, remove redness, improve the appearance of pigmented and vascular lesions, and promote collagen production…Naturally! • Cleared to treat medical conditions • 3-panel design covers a large surface area • 4 wavelengths enable multiple skin therapy options

You have a very loyal clientele - how have you found their reaction to the machine? “Right after our launch in November last year most clients were so excited and couldn’t wait to try it. By far it’s the most popular facial treatment that we have at the moment. The power of salt has existed for thousands of years for various essential needs and it will always remain a vital mineral for human kind.”

How does this facial stand out from other facials? “The result is instantly glowing skin and the natural aspects of the minerals in the

salt which is known for its anti-microbial affect, healing properties and hydration.”

Therefore as we did our research in depth and we found that Dr Schrammek has been around for 60 years in Germany doing what they know best and that is skin and beauty. Their amazing product range that supports the GREENPEEL and all skin types and concerns.

What are the advantages for your salon to offer such advanced technology in equipment? “Happy returning clients because of the results we achieve.”

You are also the stockists of Dr Schrammek - tell us why you stock this in the salon? “As we mentioned that we are always looking for new technology that combines Mother Nature or stand alone natural treatments like the GREENPEEL that Dr Schrammek has which is totally made from herbs that delivers the same results as the Fractional Laser but with herbs.

BEAUTY BAROMETER

therapy this is a preset treatment using three different wavelengths. Our clients love the results and call the treatment the Salt Glow.”

Dr Schrammek has been in the market for 60 years and have some iconic products - tell us about the hero products “BB cream is also known as a Blemish Balm – it is the world’s first BB cream by Dr Schrammek and it’s a great product that all clients swear by. Skin Elixier is another rewarding product that helps regenerate the new collagen cells.” n SheBeauty salon www.shebeauty.com.au

Choose rewarding Business Insurance Take your beauty business further with us. NOW EARN QANTAS POINTS for every dollar spent on a new small business insurance policy*

Compare FREE multiple quotes online in minutes

Insure your business & receive your documents instantly

Compare with Australia’s Small Business Insurance Specialist

Save yourself time and money

bizcover.com.au

1300 805 821

*A business must be a Qantas Business Rewards Member to earn Qantas Points for their business. A one-off join fee of $89.50 including GST normally applies, however this will be waived for BizCover customers. Membership and Qantas Points are subject to Qantas Business Rewards Terms and Conditions. BizCover customers will earn 1 Qantas Point for every $1 spent on all new business insurance policies, up to a maximum of 10,000 points per policy. Qantas Points for business are offered under the BizCover Terms and Conditions. Any claims in relation to Qantas Points under this offer must be made directly to BizCover. Qantas Points will be credited to the Members’ Business Rewards account within 100 days of purchase. A customer is only eligible to receive points if they have purchased directly through BizCover (not through a referral or white label partner) and not used any discount or promotional code in making the purchase. The information provided is general only and should not be relied upon as advice. No guarantees are provided as to pricing for individual risks. BizCover™ Pty Ltd (ABN 68 127 707 975; AFSL 501769). © 2019 BizCover. BC1381

PROFESSIONAL BEAUTY

2020 COSMOPROF BOLOGNA, ITALY – FAIR DISTRICT

12 – 15 MARCH

13 – 16 MARCH

A new world for beauty Bologna, Hong Kong, Las Vegas, Mumbai

Company of

With the support of

cosmoprof.com

Organiser BolognaFiere Cosmoprof S.p.a. Milan, Italy P +39 02 796 420 F +39 02 795 036 info@cosmoprof.it

In partnership with

ROUNDTABLE

Marguerite Capezio

Paul Anderson

Elysha Young

The Startup Collective

Mankind

Mintel

Emma Hobson

Paulina Saliba

Rosemary Hunt

Dermalogica

Results Laser Clinic

Kitomba

THE 2020 VISION : BEAUTY TRENDS Watch all of the dynamic Industry Roundtable videos online at www.professionalbeauty.com.au/roundtable PROFESSIONAL BEAUTY

ROUNDTABLE Industry leaders get ready to share their knowledge

QUESTION: Brands are increasingly working to develop product ranges and campaigns to service a more diverse set of dermatological needs and skin tones. Is this characteristic of the Australian market both at the supplier and salon level?

Beauty leaders gathered at The Apartment to reveal the 2020 Beauty Trends

LEARNING: IN AUSTRALIA, WE’RE WELL PLACED TO BE ABLE TO PROVIDE THE TREATMENTS, PRODUCTS AND SERVICES THAT CAN CATER FOR OUR DIVERSITY. IT’S

VITAL WE STAY IN TUNE WITH CHANGING TECHNOLOGIES AND EDUCATION TO FURTHER BENEFIT CLIENTS IN THE YEARS TO COME.

Enjoying a lunch break

WWW.PROFESSIONALBEAUTY.COM.AU

Elysha Young:“Australia is one of the most culturally diverse countries in the world. Gen Z are all about inclusivity and embracing differences, and 33 percent of Australian consumers aged between 18 and 20 say that they look for beauty brands that share their moral values, and I think that’s only growing. Increasingly it’s going to be important for salons and brands to provide products that align broadly with customers’ beliefs.”

Elysha Young

Rosemary Hunt: “It’s never been more imperative for clinics and spas to understand their clients and absolutely embrace diversity. If everything’s customised to [the client], it will address the diversity issues we have. From the Kitomba Salon and Spa perspective, we have developed digital forms and customisable client attributes so that at any time a therapist can be upto-date with everything about the client and understanding their needs.” Emma Hobson: “Any smart product range [formulated for an international brand] is going to make sure that it is created for global skins, not just point-specific countries. You also need to own your brand story; what you put out is what you get back.” Paulina Saliba: “With products, they’ll come up with new ingredients and new formulations that will advance, and there are a lot of new technologies

INCREASINGLY IT’S GOING TO BE IMPORTANT FOR SALONS AND BRANDS TO PROVIDE PRODUCTS THAT ALIGN BROADLY WITH CUSTOMERS’ BELIEFS. Rosemary Hunt Professional Beauty Editor Anita Quade chats with Paulina Saliba

that are out there; you always wait for the next new thing that’s coming out. We also have good aids that can help us try to maintain the longevity of looking good for a little bit longer.” Marguerite Capezio: “ You also want to age well!” Paul Anderson: “The issue for me is around products, because for so long men’s skin care ranges have basically consisted of a one size fits all approach. As has been happening overseas, we’ll see men spending a lot more [on products and treatments].”

PROFESSIONAL BEAUTY

ROUNDTABLE

A behind the scenes look at the proceedings

QUESTION: How are salons’ physical retail spaces influenced as interactive technologies gain momentum?

Guests enjoyed a delicious lunch

LEARNING: TECHNOLOGY SHOULD BE USED TO ENHANCE OR COMPLIMENT THE PERSONABLE RELATIONSHIP SALON OWNERS DEVELOP WITH THEIR CUSTOMERS. KEEP UP WITH IT, OTHERWISE YOU’LL BE LEFT BEHIND. Paul Anderson: “The virtual space is obviously price point direct, which is really tough on a salon that has a lot of overheads. Customers may come to us for the expertise, but they may go away to purchase their product somewhere else. It’s a major dilemma. Salons can input loyalty programs to garner trust with clients. You can show them that you know their specific needs, bring them in and let them try things. Your returning clientele are loyal and will purchase from you. If you discount product, what message are you sending out?” Beauty Editor Hannah Gay shares a moment with Roundtable guests Glenn Silburn chats with Emma Hobson

Marguerite Capezio: “What I’d like to know is how much of it would be repeat business. Are they looking for the next best thing?” Emma Hobson: “This is partly influenced by influencers and no disrespect, but not all influencers are experts in skin. There’s enormous opportunity for the professional

WWW.PROFESSIONALBEAUTY.COM.AU

BIOLUMIN-C EYE SERUM MAXIMISING VITAMIN C BIOAVAILABILITY WITH PROVEN DELIVERY INTO THE SKIN

BRIGHTER SKIN AFTER 1 APPLICATION

VISIBLY BRIGHTER SKIN AROUND THE EYE AREA UPON FIRST USE

NEW!

INCREASED FIRMNESS AROUND THE EYE AREA AFTER 8 WEEKS OF USE

Become a Dermalogica stockist. Call 1800 659 118 or visit dermalogica.com.au for more information.

ROUNDTABLE The discussions continued over lunch

skin therapist to be both the expert and the influencer. Then, if you link your business to your own website, then you can get the purchase from there as well. Skin treatment centres need a shift in how they use digital engagement to enhance their sales and their business brand. People are also driven by what they Paul Anderson

The sleek interiors at The Apartment

consider to be value for money. What value add can you give? Plus, you have to touch the emotional heartstrings of your customers as well.” Paul Anderson: “Everything’s got to be so omni-channel and got to work together seamlessly as well; you’ve got to have touch points at every point of the purchase journey for consumers. The best way to use technology generally is to use it to augment the service experience and provide better recommendations. Salons are starting to become a ‘third space’ for people - places outside of home or work where they feel belonged. I also think people are increasingly looking for experiences and that’s what the salon really

WWW.PROFESSIONALBEAUTY.COM.AU

THERE’S ENORMOUS OPPORTUNITY FOR THE PROFESSIONAL SKIN THERAPIST TO BE BOTH THE EXPERT AND THE INFLUENCER. provides. Price is always going to be an issue, definitely. But where I think salons can really benefit is that experiential value.” Rosemary Hunt: “I don’t see retail spaces changing dramatically in the next few years - I think people want to buy from people. What I see may happen is that the retail space can be anywhere in the salon, and with salon software, staff can see a client’s history. Salons doing well are also speaking to their clients via digital marketing, an interactive website and an online store.”

ROUNDTABLE The stunning interiors at The Apartment

QUESTION: What should brands consider when moving towards personalisation?

Professional Beauty Publisher Glenn Silburn hosted the 13th Roundtable

LEARNING: BRANDS NEED TO BE NIMBLE, OPEN-MINDED, AND THEY NEED TO TAKE THAT PATH OF PROGRESSION BECAUSE OF THE AMOUNT OF INFORMATION THAT’S AVAILABLE AT THE CONSUMER LEVEL. CONSUMERS ARE CALLING THE SHOTS TO SOME DEGREE AND THE BRANDS NEED TO RESPOND. Marguerite Capezio: “There was a slow food movement. There’s now the slow cosmetic movement - people don’t want to have to be buying this, that and the other. They want to be

Paulina Saliba

able to find something that is specific and that’s going to get the results that they want. People are starting to be more mindful and are going for this bespoke beauty.” Paul Anderson: “Personalisation reduces decision paralysis as well as post-purchase dissonance. So when you walk out of the salon with the product, you know that that’s your product and there’s no better quality or value available. Consumers are also going to have a very clear idea of what they want because they’re very educated; they’ve done their research. It becomes more of a partnership than a customer consultation, which can be difficult.”

WWW.PROFESSIONALBEAUTY.COM.AU

Emma Hobson: “One of Dermalogica’s key brand pillars is personalisation. It’s not in a box you used to have step A, B, C, D and everybody got the same…one size fits all, and it’s the same with treatments. We have Pro 30 and Pro 60 treatments where one treatment will differ every single time because your skin is never the same - I would encourage more businesses to look at that, at crafting individual treatments. The more you make it all about me and my needs, the more you fulfil a consumer’s needs. You’ve always got to look at what needs to retire from your brand to keep up; you’ve got to learn to adjust.” Paul Anderson: “Mankind is bespoke enough to be male orientated, and in the salon itself, everybody gets a skin analysis. We might treat them for three different parts of the face! And brands have got to take on the whole

THE MORE YOU MAKE IT ALL ABOUT ME AND MY NEEDS, THE MORE YOU FULFIL A CONSUMER’S NEEDS Marguerite Capezio

The day was the perfect chance to network

Emma Hobson

story these days. Are we environmentally aware? Are we socially aware? What is our story? That’s personalisation on the brand’s part - it helps you deal with people on a personal level and as clients as well.” Rosemary Hunt: “I think if [brands] are not agile in their thinking, marketing and strategies, they will disappear. I think consumers are too savvy now to be put in a box again; they want full consultation. They want to listen to customised personalisation, and I think that is definitely the key this year or next year.”

PROFESSIONAL BEAUTY

ROUNDTABLE Guests shared their insights

QUESTION: How our suppliers and salons best positioning themselves as the world embraces a more sustainable way of living?

Paul Anderson

LEARNING: A STARTING POINT IS TO REACH OUT TO THE LIKES OF SUSTAINABLE SALONS AND OTHER AUTHORITIES WHO’VE DONE THE RESEARCH IN THESE AREAS. IT’S THE BEGINNING OF THE JOURNEY OF CHANGE AND IT’S GOING TO COME, SOONER OR LATER. Marguerite Capezio: “More and more we’re seeing our consumers wanting sustainable and safe ingredients and packaging. In Australia we’re in a drought, so even the idea of going to waterless formulations is something that is on the cards.” Paulina Saliba: “We’re happy to do it, but where do we go? Where’s the guidance for it? There is no guidance. For example, bags - we have paper bags instead of plastic bags in our bins, we’re starting to look at things that we can do.” Paul Anderson: “The reality is most aren’t doing anything because most are so focused on just earning a living! As it becomes more cost effective, that’s what’s going to change it. Or these things are just made unavailable so you cannot use them. I think a lot of salons are relying on the big companies to be moving into these areas. Everybody’s trying to get [plastic alternatives], but it’s not there, so we have to be aware of our single use stuff.” Emma Hobson: “Dermalogica is part of the Unilever group

who have pledged that by the end of 2020, 100 percent xxxxx

WWW.PROFESSIONALBEAUTY.COM.AU

of all ingredients used across the board will come from sustainable sources. Big companies are very aware that they must lead the change, but I do think that on a micro level there is a responsibility of every business to look after the impact they have on the environment. I encourage everyone to have the conversation with sustainable salons to learn of alternative things that you can use that are

sustainable. And please don’t use Fibrella – one piece takes 300 years to break down and our industry goes through thousands of the things! Even just that one small thing would help the planet immensely.” Rosemary Hunt: “At Kitomba, we’ve gone digital with everything for our salons so they don’t need to use paper. We also affiliate with sustainable salons and gather funds for the sustainable fee, which clients are very happy to pay for. Consumers are seeking out sustainable salons, so anyone who is such is in a very good state at the moment.” Paul Anderson: “I really believe it’s going to be driven by consumers. It’s something that consumers are expecting of brands and increasingly expecting - that’s only going to continue.”

MORE AND MORE WE’RE SEEING OUR CONSUMERS WANTING SUSTAINABLE AND SAFE INGREDIENTS AND PACKAGING

Elysha Young

ROUNDTABLE Lights, camera, action! Guests get ready to share their hit trends for 2020

QUESTION: What issues, challenges, changes, and innovations do you think are most likely to impact the beauty industry in the decade ahead? LEARNING: SALONS, LIKE MOST BUSINESSES, NEED TO KEEP UP WITH THE TIMES. THEY NEED TO MARRY THE RESOURCES THEY HAVE AT THEIR DISPOSAL, INCLUDING TECHNOLOGIES AND INNOVATIVE FORMULAS, WITH THEIR SKILLS IN DEVELOPING MEANINGFUL RELATIONSHIPS WITH THEIR CLIENTS. Marguerite Capezio: “I think from an environmental perspective, there’s a lot going on - be it blue light, pollution, lack of water, or environmental factors that we may not have even thought of yet. There will be a lot more ingredients out there for us to have access to and to develop products with. There’ll also be different ways of producing these products.”

WWW.PROFESSIONALBEAUTY.COM.AU

Guests gathered with Professional Beauty

Paul Anderson: “To Marguerite’s point, we’ve never seen quite so much smoke in Sydney before. How that affects the skin and what that’s going to mean for different formulations will come up. But I think what is probably going to be one of the biggest shifts on a macro broad consumer level is also probably one of the biggest opportunities for salons. I think we’ll learn within the next ten years that the ultimate luxury is time. This includes being able to make space for yourself, including literal space. Salons have such an opportunity to create those and create experiences for consumers. And like we touched on before, the idea of belonging and loneliness; the idea of human connection - that’s something that can’t be replicated by buying things online or by having too much technology installed. We need to engage at a brand level in a really authentic, engaging way. I think salons are a really beautiful space to be able to bring people together like that.”

Paul Anderson: “There is the constant challenge of owning your own business, and the interesting part is balancing technology with the personable side of salons. If you’re a smart owner, it’s not actually hard to enhance the pair combined. Like any business, you need to be agile and adjustable, and to work on the issues that are confronting. It takes a lot of work, but that’s generally what makes you a better business owner. Ultimately, I love being in the industry because it’s a very giving industry and people walk out of your salon feeling great.” Rosemary Hunt: “Everything is going to come back to how customisable and personal an experience is. Salons also need to embrace technology and use it to the best of their ability. Software is there to support therapists; they’ve got everything at their fingertips. It’s all about being on the front foot with customer service.” Paulina Saliba: “You’ve always got to be ahead, researching every new

Emma Hobson

THE IDEA OF HUMAN CONNECTION - THAT’S SOMETHING THAT CAN’T BE REPLICATED BY BUYING THINGS ONLINE OR BY HAVING TOO MUCH TECHNOLOGY INSTALLED.

technology that comes out. Is it sustainable? Are you getting the results? We’ve also lost time trialling technologies, so that’s a challenge. Today, salons are frequently open seven days a week, and so we need to ensure we are always accessible and able to compete. If you don’t stay at the front line, you’ll get left behind.” Emma Hobson: “All-in-all, there’s never been a more exciting time to be in our industry, particularly when it comes to innovation in ingredients, formulations and new products. Now, we’re looking at

microbiome, epigenetics and neurocosmetics coming into skincare and looking how they work with your own individual ecosystem, as well as innovative machines and technology. There will be profiling, and products will be specifically and individually designed to work on your skin at any given time. So, I’m just so excited for the future!”

PROFESSIONAL BEAUTY

SALON VIEW

From The Inside,

OUT

With 20 years of experience behind her, In Therapy salon owner Nicola Le Lievre is clear on how to provide the very best experience possible for her guests. Michelle Ruzzene learnt why In Therapy was awarded Queensland’s Best Beauty Salon for 2019. When and why was In Therapy established? “In Therapy was established in 2000 and has been in the same location for over 19 years. I came on board as Manager in April 2009 and purchased the salon in February 2014. We believe in Total Therapy at In Therapy: Inner Confidence, Outer Radiance and Optimal Vitality. I am very proud that in the last almost six years, I have instilled three core values: ethical, sustainable and supportive of Australian Brands. I have moulded a team who are all on board with the values and vision of the business.”

in to fruition. As therapists we have such an amazing gift of touch, so why not use it to uplift those who need a bit of TLC? We visit Hummingbird house weekly, offering complimentary treatments to the mums. This group is not limited to therapists of In Therapy and I encourage therapists or businesses who would like to donate their time or product to please email me at nicola@intherapy.com.au.”

How did you get into beauty? “I have wanted to be a Beauty Therapist since the age of six. I used to go with my mum to have her legs waxed and thought it was so interesting. Growing up in South Africa, it was common for therapists to rent a room in a pharmacy. I remember wandering around the

You’ve won a lot of awards lately! Can you tell us about them all? “In April 2019 we won QLD Best Beauty Salon/Spa 5 Treatment rooms or more for the second year. This was amazing validation for me as getting to the top is hard, but staying there is even harder! Each year more salons enter and I was so humbled as we were up against some amazing salons. This year was our first nomination for World Luxury Spa Awards and we won Continent Best Beauty Salon for Oceania and Australia. Receiving Continent winner is incredible as the WLSA is not an application process, but there is a five week voting period and category winners are based on votes. And so again, such validation from our guests shows that we are on the right track. I was also finalist for the first time this year in the AusMumpreneur awards Hair & Beauty category.”

Tell us about the volunteer group you founded, Tender Loving Beauties? “In May 2019, I launched a Beauty Therapist volunteer group - Tender Loving Beauties - and partnered with Hummingbird House - QLD’s only children’s hospice. Hummingbird house is a free service, however relies on monetary donations and volunteer services to keep running. I have wanted to give back for a very long time and last year decided it was time to bring my dream

WWW.PROFESSIONALBEAUTY.COM.AU

cosmetic counters and seeing the ‘older’ ladies with red lips and how I wanted to be just like them one day, hence why everybody knows me by my red lips and nails - this has become part of my branding.”

Who is your typical clientele? “We have mostly women 35-65 years old and many in our local suburb of Red Hill. Our guests like good quality and service, and many of them are time poor so appreciate us offering more than one therapist in treatment. For example, having a pedicure at the

same time as a facial will not take more time as it would if done separately. We like our guests to feel relaxed and at home in our salon, but with the offer of professional service and an attention to detail.”

is very important to me when considering stocking a new brand that their ethics and core values are aligned with ours. All brands we stock are cruelty free and mostly Australian.”

What are the most popular treatments?

“Telling not selling. Everybody needs something and we approach ‘retail’ as asking questions and addressing concerns our guests have. We never get comments on ‘pushy sales.’ Instead, we listen to our guests’ needs and concerns and advise them from there.”

“Definitely our skin treatments and we are also well known for brows. We have also noticed an increase in interest over the past six months in lash lifting and tinting.”

What are some of the challenges faced by your salon?

How do you focus on retail in the salon?

Tell us about education and training?

“Balancing staff who are on maternity leave. At one point, I had four therapists who had five babies within five months, and they were all my IPL specialists! It just comes with working with women and can be expected. We are a team of seven with two currently on maternity leave. It might be something in our water! Also, knowing our break-even point and exactly how much revenue we need to keep our doors open every day. I work very closely with a bookkeeper, who I can highly recommend. Understanding my monthly P&L as been an eye opener!”

List all the retail brands you stock? “We are Platinum partners with In Skin Cosmedics and have the full Range of O Cosmedics, as well as Ginger & ME. It

“We believe knowledge is power and so a training calendar is in place for all staff development and refreshers. We have an Operations Manager who oversees that all staff are confident and are performing treatments at the same standard. In 2019, we all completed a six-week skin nutrition course.”

How has technology influenced your salon? “It’s so exciting and is ever advancing. We recently signed off on our own ‘In Therapy’ app, available on both Android and Apple. This allows our guests to have In Therapy in the palm of their hands where they can access online bookings and our social media platforms 24/7. n

elleebana D I D YO U K N O W T H AT L A S H L I F T WA S O N E O F T H E H I G H E S T S E A R C H E D B E A U T Y T R E AT M E N T S I N 2 0 1 9 ? IN 2019 ELLEEBANA TRAINED THOUSANDS OF STYLISTS IN THE ART O F L A S H L I F T, E Y E L A S H E X T E N S I O N S A N D B R OW H E N N A D E S I G N . WHY DID THEY TRAIN WITH US? BECAUSE

OUR

M U LT I

AWA R D

WINNING

TRAINING

P R O G R A M S A R E G L O B A L LY R E C O G N I S E D , E N D O R S E D B Y INDUSTRY LEADERS AND TRUSTED BY THERAPISTS IN OV E R 57 CO U N T R I E S . ARE

YO U

R E A DY

LIFT

YO U R

SALON

GAME

LEARN M O R E AT ELLEEBANA.COM

NEW HEIGHTS IN 2020?

elleebana LASH LIFT & EXTENSIONS

i n f o @ e l l e e b a n a . c o m

w w w . e l l e e b a n a . c o m

@ e l l e e b a n a

TOP 7 BEAUTY

TREATMENTS

FOR 2020

Want to find out the hit predictions for skincare this year? Leading skin therapist Sofia Amirova shares her forecast.

1 70

Instant Glow

Multi-tasking Treatments

“More and more people are looking for an instant fix before a big night out so treatments like the Fire & Ice ‘Red Carpet’ facial are becoming popular. The facial, from iSCLinical, only takes about an hour and there is no down time, so clients love it because they walk out the door with an ‘Insta-ready’ glow.”

“As people become increasingly time-poor many don’t want to go into a clinic for just one treatment. Many would prefer to have two or even three treatments in the same session, so they really appreciate multifunctional devices like Venus Concept’s Tribella which delivers three treatments in just 90 minutes. Although Tribella does require some downtime, clients are happy because they gain the benefits of Multi-Polar RF (pigmentation and vascular lesion reduction), IPL photo rejuvenation (collagen production enhancement) and NanoFractional RF (skin resurfacing) after just one appointment.”

WWW.PROFESSIONALBEAUTY.COM.AU

BEAUTY

3 4 5 6 Light Therapy

“The benefits of LED light therapy are becoming well known so many people want to go somewhere where they can enjoy a relaxing 30 minutes to revitalise their skin (and even their minds). In fact, many now even expect LED light treatments at the end of any invasive treatment to speed up the healing process and minimise downtime.”

Microfillers

“Consumer demand for an all-over improvement to their skin rather than a dramatic change in their face shape has led to the development of micro-filler systems such as AquaGold Fine Touch. The AquaGold uses super thin gold-plated needs to infuse small amounts of dermal fillers, wrinkle injections and/or skin boosters directly into the skin to improve pores, wrinkles and overall texture. Clients love it because the treatment has next to zero down time but leaves them with natural looking radiant skin.”

Non-surgical body contouring

“As today’s society obsession with body perfection continues to grow many people are looking for new ways to slim down and shape-up. Although non-surgical devices like Venus Versa Radio Frequency and CoolSculpting can’t replace a good diet and exercise they can minimise stubborn pockets of fat and tighten saggy unwanted areas – and that is more than enough for most clients!”

Ageing Gracefully

“Despite the obvious popularity of anti-wrinkle treatments and dermal fillers, many people want to fight the ageing process with more ‘natural’ anti-ageing treatments such as PRP (Platelet-Rich Plasma). They like the treatment because it uses their own blood platelets rather than foreign substances to stimulate new cell growth and improve their skin.”

Peeled Perfection

“In-clinic skin peels are growing in popularity because they are a relatively quick and easy way for people to instantly improve their skin. In addition, unlike many traditional facials, peels deliver visible results and they are an often more affordable option than technology-based treatments.” n

Dr Sofia Amirova CEO of Amirova Clinic. www.amirovaclinic.com.au

PROFESSIONAL BEAUTY

SKINCARE

Ask the

SKINFLUENCERS Question: Should patients opt for surface-only treatments over injectables in fear of short and long term side effects and the risk of overworking the skin? Rebecca Miller, skin expert and La Bella Medispa owner, sits on the affirmative. “To inject or not to inject… this seems to be a constant discussion point at the moment. The exposure and popularity injectable treatments are receiving on social media and the ‘quick fix’ mindset our culture has adopted makes them oh so appealing. I believe that injectables have their place but believe healthy, happy skin should be the first priority. As skin and dermal therapists, we always offer our visiting guests advanced education on surface-only treatments. I truly believe this is the best starting point. An educated skin expert who imparts knowledge and empowers will help to naturally manage the ageing process and create sustainable skin health that will last a lifetime. We begin our clients’ journey of discovery with a consultation, including photos, and prescribe a customised treatment plan to support their age management. We use a combination of corneotherapeutic skincare and in-clinic antiwrinkle treatments without the use of injectables. The results we can achieve with modalities like EXCEED medical microneedling are lifechanging! Stimulating our bodies’ natural collagen, with long-lasting results exceed client expectations time and time again and it is one of the most rewarding feelings. We are not just changing skins, but transforming lives. Unlike surface-only treatments, Botox works to block signals from the nerves to the muscle, helps wrinkles relax and soften. Fillers are used to plump and contour the face, with the most popular using hyaluronic acid, which is naturally found in the skin. Unfortunately, time and time again, I see ladies having injectables but not taking care of their skin at home, which in my experience can affect the longevity of their treatment. Interestingly, I have also seen clients build up an immune response, reducing the effect or even building up a resilience to injectables. Researchers and doctors are realising that resistance to Botox can develop and that there

WWW.PROFESSIONALBEAUTY.COM.AU

AN EDUCATED SKIN EXPERT WHO IMPARTS KNOWLEDGE AND EMPOWERS WILL HELP TO NATURALLY MANAGE THE AGEING PROCESS AND CREATE SUSTAINABLE SKIN HEALTH THAT WILL LAST A LIFETIME. may be some who are completely immune to its effects. Is this because of over treatment? I think so, but in my experience a professional practitioner will always take the less is best approach. I implore that researching the qualifications of the medical professional providing the service is imperative, and to never shop on price; as the saying goes, ‘you get what you pay for’. Not only do clinicians need to help their patient understand the risk of the procedure but to also create a treatment plan for holistically caring for the skin at home with good quality skin care. This would involve utilising ingredients that are going to encourage great building blocks for collagen and elastin, but also be supported by in-clinic facial treatments.”

EW N

BEAUTY TO THE

POWER OF THREE

Offer your clients 3 innovative technologies in one:

1. R ESTORE with sea salt exfoliation 2. REPLENISH via aesthetic ultrasound 3. REJUVENATE with LED phototherapy

Safe and effective

FOR ALL SKIN TYPES

Dr Ehsan Jadoon, Cosmetic Physician at Medaesthetics, is a Botox advocate. “Botox, and specifically Botulinum Toxin-A has been used as a facial aesthetics treatment since the late-1990’s and has become the most requested cosmetic treatment in the world over the past two decades. The greatest advantage of Botox use is the improvement it makes to the appearance of prematurely-aged skin in sun-damaged individuals. With use, patients can attain an improved self-confidence and mood, as it has been clinically proven that fixing frown lines with Botox helps improve the mood of the individual suffering from deep frowns and may also help prevent depression. When it comes to the question of side effects, Botox runs an exceptional record. Botulinum Toxin-A is a protein (Amino Acid) and is not a man-made synthetic chemical. It is metabolised by the body over a period of 12 to 18 weeks. So in theory negative side effects, if any, should not last for MOST KNOWN SIDEmore than the amount EFFECTS OF BOTOX ARE of time the protein SHORT LIVED AND OF A remains in the body. Most known sideeffects of TRANSIENT NATURE. Botox are short lived and of a transient nature. These can include: temporary redness, swelling and bruising of the affected area, the weakening of a muscle which we did not intend to treat (lasting for a few weeks generally), and the development of an allergic reaction (lasting a few days to a few months in rare cases). There are no known long term side-effects of Botox use when the treatment is performed by a qualified medical practitioner using the recommended dosing. The only long term side effect reported in medical literature is the development of a resistance to the drug. In ten years of clinic practice, I have never come across a patient who has experienced a long term allergy or resistance to Botox. Ultimately, my patients’ happiness is essential. I have long term patients who have been getting Botox treatments by me for the past ten years. Some have commenced treatment in their late 20’s or early 30’s, and are now entering their 40’s with the belief that the money they spend on themselves having Botox brings them greater satisfaction than buying clothes, handbags or going on a holiday!” n

SUCCESSFULLY TREATING • Age spots • Acne • Uneven skin tone • Sun damage • Stretch marks • Wrinkles • Pigmentation AND MORE!

BEFORE

AFTER

BEFORE

AFTER

“The SaltFacial is truly an innovative device that complements every other procedure we offer.” DR JASON EMER

1300 747 258 info@saltfacial.com.au www.saltfacial.com.au

STAR

STRUCK

There is no room for wall flowers with these trends created by international artist Danessa Myricks who is headed to Australia for a Makeup Masterclass. Makeup Direction by Danessa Myricks Photography by Danessa Myricks | Interview by Anita Quade

GLOW ANGEL

Smoky eyes and glowing skin. Key Products used: Vision Cream Cover Foundation, New Prism FX Peach, Illuminating Veil in Light, ColorFix in “Obsidian” & “Titanium”, Light Work Highlighting Palette, Metals in “Daydreaming”, Halo Powder in “Ice”, ColorFix in “Kaleidoscope Glaze”

WWW.PROFESSIONALBEAUTY.COM.AU

MAKEUP MASTERCLASS PROFESSIONAL BEAUTY

SATURDAY GLOW

Bronzed and sculpted with a touch of heat The Glowdown - Enlight Powder in “Desire”, Halo Powder in “Heat”, Halo Powder in “Angel Wings” Skin- Vision Cream Cover Wand in TP01, TY02 (for under-eye correction), Vision Cream Cover Foundation in N6, N9, W5 (to shape, highlight & contour), Illuminating Veil in “Radiance”, Prism FX Hydrating Lotion, Evolution Powder in shade 02, Beauty Oil The Burn - Waterproof Cream Palette “The Essentials” Eyes - ColorFix in “Coffee Cake” & “Chocolate”, Waterproof Creme Palette “The Essentials”, ColorFix Glaze in “Diesel” Lips - ColorFix in “Coffee Cake”, Luxe Creme Palette “The Nudist”

WWW.PROFESSIONALBEAUTY.COM.AU

MAKEUP MASTERCLASS

LUMINOUS LOOKS An etheral light Skin - DMB Beauty Oil, Prism FX Hydrating Lotion, Vision Cream Cover shades N4, N6 & N9 to cover shape and contour, Evolution Powder shade 02 Cheek and glow - Vision Flush in “Ballet Slippers”, Power Bronze Shade in “Light”, Metals in “Love Story”, Halo Powder In “Ice”, Light Work Highlighting Palette Eyes - New ColorFix in “Carrot Top”, Halo Powder In “Ice”, Metals in “Love Story”

PROFESSIONAL BEAUTY

BLACK CHERRY VINYL LIPS

Glossed, nude lids and vamped lips designed using ColorFix in “Exposed”, “Tribe” and “Diesel Glaze” Skin - Vision Cream Cover N4, N6 & N9, Evolution Powder in shade 01 & 02, Prism FX Hydrating Lotion Eyes - ColorFix in “Exposed”, ColorFix in “Kaleidoscope Glaze”, Enlight Halo Powder in “Ice” Lips - ColorFix in “Tribe” topped with “Diesel Glaze” Glow - Enlight Halo Powder in “Ice”

WWW.PROFESSIONALBEAUTY.COM.AU

Illuminating Veil - cream highlighter can be applied under and over foundation; can also be mixed into foundation

ColorFix - can be used as mascara, liner, concealer and can be applied on lips, eyes, cheeks , and so much more

MAKEUP MASTERCLASS

from THE SHOOT...

Danessa Myricks

World renowned makeup artist and founder of the Danessa Myricks beauty brand.

How did you become a makeup artist? “I’m what you might call an accidental makeup artist. It’s my second act in life. I discovered makeup after being retrenched from my corporate job. I taught myself, fell madly in love and slowly built a career.” You are hosting a Masterclass in Sydney in February – what inspired you to conduct a workshop in Australia? “I fell in love with Australia instantly during my first trip in 2017. There’s such a beautiful energy there. The artists in Australia are so committed to excellence in artistry on every level. Their love for clean beauty coupled with their eclectic creative style is so inspiring.” What can guests expect to learn? “My goal for this trip is to not only share my tips and strategies; I want to inspire my audience to find their own unique, authentic voice in this limitless industry and empower them to take full advantage of all the opportunities available to them.”

Evolution Powder - setting and priming powder

Prism FX Hydrating Lotion - hydrating lotion and primer in one

Vision Cream Cover Foundation - can be applied as full, medium or light coverage; a tiny amount goes a long way; this is a foundation concentrate which is packed with pigments

What’s your best makeup memory? “One of my best makeup memories was working with Serena Williams for her fashion week runway show for the S by Serena collection. The who’s who in both Hollywood and fashion were at the show including Kim Kardashian and Anna Wintour front row. It was such an honour to participate and I was even more honoured to receive a massive hug and the words ‘you are awesome’ from Serena herself.” Your makeup looks are quite bold – where do you get your inspiration? “Inspiration for me comes from everywhere! For me, it usually comes from things that have nothing to do with makeup. It stems from thoughts, ideas, places, art, fashion and textures that make me feel something - that spark an emotion and move me to want to create.” You mention the ‘power of three in your artistry – tell us about this. “The power of 3 is a philosophy I’ve adopted which maximises the dimension on the face. It’s a strategy I use to amplify the shape of the face and highlight the features on the face in the most natural way. It’s also my secret weapon to creating impactful images.” What trends can we look forward to in 2020? “Next year there will be even more of a focus on skin and more skin forward makeup. Bold colours and dewy fresh textures will continue to thrive.” You have five minutes to leave the house. What is your goto look? “Lashes, glow and a lip.” One makeup product you can’t live without? “Colorfix! It’s literally my makeup magic wand . I can use it for lashes, lips, eyes, cheek , liner, blush, concealer and so much more. I could not live without this in my kit!”

Luxe Cream Palette - can be used on lips, eyes and cheeks

All Danessa Myricks Beauty products are available in Australia from BeauDazzled Beauty - www.beaudazzled.com Danessa’s makeup workshop will be hosted on February 26th. Check out www.neuebeauteco.com for further details.

PROFESSIONAL BEAUTY

BEAUTY

MAKEUP TRENDS YOU’LL MASTER AT BEAUTY MELBOURNE 2020 Want to know the hottest looks for the season ahead? Chantelle Baker and Monica Gingold chat about their signature style, inspiration and what to expect in 2020. KEEPING UP TO date with the latest beauty trends and techniques is one of the surest ways for makeup artists to attract and retain clients. As new fashion and makeup trends become popularised on blogs, social media, and in magazines, clients seek makeup artists that can keep up with the evolving nature of industry trends. Ensuring that you are equipped with the skills to create relevant and fashion-forward looks will give you a competitive edge as an artist.

WWW.PROFESSIONALBEAUTY.COM.AU

With Beauty Melbourne, Victoria’s ultimate professional beauty event on the horizon from 28-29 March there is a new curated education program underway that will bring together some of Australia’s biggest beauty idols to pass on their tips including makeup artists Chantelle Baker and Monica Gingold, who are both making serious waves in the beauty industry locally with their A-list celebrity clientele.

Australia’s home to global and independent makeup beauty brands.

Achieving a natural glow Of all the makeup trends we were blessed with in 2019, natural, dewy skin is an industry favourite that is here to stay. “I really love dewy, glowing, luminous skin. It looks amazing in both photo shoots and real life. I love skin that looks like skin, rather than overly covered and caked on,” Monica says. Looking natural is key when creating the perfect luminous glow, but this can be harder to master than you may think. Monica and Chantelle’s hack? Layering. “Creating dewy skin isn’t about using one highlighter, it’s often about the combination and layering of products you use that create the most amazing effects,” Monica says. Chantelle echoes this advice, adding that the most important layer is the one that preps the skin. “I always make sure the skin is really well cleansed and hydrated and I am obsessed with serums and oils,” she says. “I really love mixing products and layering for that perfect base; I use a lot of cream and liquid illuminators and love mixing them into foundation.”

Loved by industry professionals and beauty devotees across the globe, our range of brands are known for their high pigment and long lasting finish. Wholesale and discounts for salon, MUA and students.

NEUEBEAUTECO.COM

BEAUTY Top makeup tips to master Both Monica and Chantelle agree that the basics of makeup can be the most important to master. “Blend, blend, and blend again!” stresses Chantelle. “Making sure all of your shading is well blended and seamless is so important. There’s nothing worse than a stripe on the side of the face from heavy contour. Foundation and colour matching is also key. I love blending two shades of foundation. We usually have a slightly darker forehead and lighter through the centre of the face. This technique highlights and contours skin in a natural way,” Chantelle explains. As well as creating beautiful makeup looks, successful makeup artists focus on the client experience. “Listening to your clients and doing a really thorough consultation before starting any makeup is very important. Being easy to work with, confident and accommodating is also key in maintaining great relationships with clients,” Monica says. Lastly, Chantelle notes that a successful makeup artist never stops learning. “Ensure you keep up to date with where trends are going, and never stop learning. Makeup moves fast and you need to keep current, but don’t forget to have fun and not take it too seriously,” she says.

What’s hot in 2020? According to Chantelle, colour will still be a huge focus in makeup throughout 2020, and we’re glad to hear it! “2019 was all about the 90’s – browns and very monotone. I think we’ll be seeing more of the 2000’s come through in 2020, so lots of silver, metallics, blues, and greens,” she says.

However, makeup is never one size fits all and Monica welcomes style diversity in the industry. “Makeup trends are so varied at the moment. While one makeup artist masters the glam and flawless look, another will be recognised for their minimalist, clean and raw look. I love that there is makeup for all people and it’s not a one size fits all dogma,” she says.

What you’ll learn at Beauty Melbourne Monica is leading two highly-anticipated sessions at Beauty Melbourne, ‘Makeup Tips & Tricks for Perfecting Every Look: An Advanced Look & Learn with Monica Gingold’ and ‘From Good to Great: Makeup Sesh with Monica Gingold for Beginners, Enthusiasts and Artists’. “In my sessions you will learn about achieving flawless makeup results, but also about how to be a successful artist and business person. I believe in talking to your clients and learning to interpret what they say. It’s all about clients getting up from your chair at the end, happier than they anticipated they would be, from a beauty perspective but also from a personal one,” Monica says. Chantelle’s ‘Build Your Makeup Repertoire with Industry Icon Chantelle Baker’ session is a must-attend for makeup artists of all experience levels. “I’ll take you through all of the tips and tricks I’ve learnt over the years, from working with both my clients and mentors. And trust me, there are some skin-saving tips!” she says. n Beauty Melbourne takes place 28-29 March 2020 at the Melbourne Convention and Exhibition Centre (MCEC). www.beautymelbourne.com.au

WWW.PROFESSIONALBEAUTY.COM.AU

the EDUC ATOR S

2020

INTRODUCING THE INDUSTRYâ&#x20AC;&#x2122;S LEADING EDUCATORS VALUING BEST PRACTICE & RAISING SALON STANDARDS PROFESSIONAL BEAUTY

the E DUC ATOR S THE FEELING YOU GET WHEN YOU TEACH SOMEBODY A SKILL THAT HELPS THEM FURTHER THEIR CAREER AND BUSINESS TO A POSITIVE NEW DIRECTION IS SO REWARDING ON MANY LEVELS. – Otto Mitter EDUCATION IS ALL ABOUT MENTORING TALENT AND CONSTANTLY COMING UP WITH NEW CONCEPTS TO STAY AHEAD OF THE BEAUTY GAME. OTTO MITTER REVEALS HIS STRATEGY AS AN EDUCATOR. What does it mean to you to be an educator?   “The feeling you get when you teach somebody a skill that helps them further their career and business to a positive new direction is so rewarding on many levels. The responsibility you have is a great privilege as these learners and students are trusting you that they’re getting the skills they need to deliver the required qualification at the highest level and that their reputations will be held in the highest regard in their chosen profession. To be a great educator you need to be passionate about helping people, you need to be a great communicator to all different types of learners and personalities and you need to have a lot of patience. If I think about some of my teachers over the years, the best ones were the ones that had a caring nature and a real passion to ensure I was retaining the knowledge and that I knew how to use it in various contexts and scenarios to reach my goals. It means so many things being an educator, but essentially it is guiding people in a way that ensures they reach their destination with all the tools they’ll need for success.”

WWW.PROFESSIONALBEAUTY.COM.AU

Outline the highlights of your education program for the year 2020? “At Elleebana we specialise in Lash & Brow education and our network extends now to 60 countries around the globe. My schedule for 2020 is a lot of international touring through various countries in Europe, starting in Amsterdam for the Lash World Cup in February. I’ll conduct masterclasses and then onto Spain, then South Africa training salons but also our trainers with our educator symposium sessions. Our symposiums are tailored for the educator, focusing on refining our delivery and giving our educators all the tools and inspiration they need to ensure they deliver amazing classes and have outstanding graduates. Our tour will come back to Australia for a month and then we’ll head to Greece for a very special (can’t say at this point) event and symposium. All year we have weekly classes around Australia with our amazing distributors and in October we have our annual USA symposium. So the year is well and truly filling up fast! We are so lucky to get the opportunities we

THE EDUCATORS

FAST FACTS

do but we have worked very hard to build this over the years.”

What is the biggest challenge when it comes to education?   “I don’t think there’s ever one biggest challenge as this varies depending on the situation, for example it might be a student that is not really wanting to be there in your class or it might relate to educators having different opinions on what the correct criteria is for learners, the list could go on here. I guess the biggest challenge for me would be always improving on myself as an educator, what systems can I look at to improve myself and therefore give my students and learners a better outcome.”

How do you as an educator keep ahead of the game and keep up with the latest trends? “The world of beauty is moving so fast these days and to be ahead of the game is always a challenge. You really have to be looking in many different places, keeping an eye on the latest trends and fashion trends on the Internet but also going to exhibitions and seeing the latest products being produced or educational techniques. I’ve been loving my pod casts lately and just flicking through whatever is coming out and listening to it to get inspiration can really help me come up with my own ideas. Networking with other like minded people and key industry players is really beneficial as you need to have a wide reach of contacts so you’ve got a good base to get knowledge from and then you can adapt this into your program.”

How important is it for members of the beauty industry to stay updated and further their education?   “If I take the eyelash industry as an example, 10 years ago the techniques that we were using then and the products we were using then were nowhere near as advanced as what we have these days, the adhesives have different ingredients now, there are more chemical modifiers that you can use to get better results, advanced application methods that save you time and money and the list goes on. If I had not taken any training since then, I would be well behind in my knowledge and at a huge disadvantage, so really it’s a no brainer and I think most people are aware of how fast paced the world is moving now, there’s literally something new happening somewhere every single day.”

TRAINING AND EXPERIENCE I’ve been extremely fortunate in my career to be able to travel the world and see what is happening with different cultures and markets in other countries. Time and time again you will see other countries doing things that we haven’t seen yet and vice versa, sometimes Australia is quite ahead of the game in the beauty industry when it comes to education and standards, so travelling has been a huge advantage for me in many ways to get inspired. TRAINING THE TRAINERS This takes a lot of planning and research, I compile the information from our research that is going to be viable and of most value to our trainers because nobody wants to waste their time coming to a session and pretty much just go through the motions, they really want to learn things that are going to be of great benefit to them and that they can go out and utilise straight away. We do a lot of product training so the production of innovative new products is always important however we also work on a lot of professional development, assessment and training strategies and sales and marketing strategies and how you can implement these strategic innovations into your education sessions but importantly their students businesses. We do our symposiums annually around the globe for our trainers but we also do a lot of online conferencing so that we can always be in touch and review how our training methods are being implemented and also the feedback that we’re getting from our students and learners along way. NURTURING TALENT Over the last few years I have been a judge at many eyelash extensions competitions around the world so I’m very lucky to see a lot of upand-coming talent in the eyelash industry, this gives me a great advantage to assess all the new up-and-coming therapists that have real talent. You know talented lash artists when you see their work and dedication.

Otto Mitter Founder Ex-Imports Niche Pty Ltd. www.eximport.com.au PROFESSIONAL BEAUTY

the E DUC ATOR S WORKING IN CLINICAL PRACTICE AS BOTH A DERMAL CLINICIAN AND NUTRITIONIST, I AM ABLE TO PUT WHAT I HAVE LEARNT IN ALL MY YEARS OF STUDY INTO PRACTICE, OBTAIN RESULTS AND THEN SHARE THEM WITH SKIN SPECIALISTS FROM ALL OVER THE GLOBE! – Chiza Westcarr FOUNDER OF THE NUTRITIONAL SKINCARE ACADEMY CHIZA WESTCARR TALKS ABOUT EMPOWERING SKIN SPECIALISTS. What does it mean to you to be an educator? Great question! It is an absolute honour to be in a position to be able to empower and really change lives. I have been imparting knowledge to skin specialists in both the beauty and medical aesthetics arenas since the year 2000. I created the Nutritional Skincare Academy in 2017 to fill a recognised need within the Industry. Skin Therapists completing their education, are not typically taught about the link between nutrition and optimal skin health. My goal is to remedy this through the education that the Nutritional Skincare Academy offers. I am on a mission to provide easily accessible education that empowers Skin Therapists across the globe to adopt a more holistic approach when it comes to addressing skin concerns. By taking an inside-out approach, and considering the impact of both diet and lifestyle on skin health, alongside product and treatment recommendations, the chances of successfully resolving client concerns increase exponentially. The Skin Therapists’ confidence is not only boosted, but long lasting relationships are formed. My courses highlight the importance of building rapport

WWW.PROFESSIONALBEAUTY.COM.AU

and trust between client and Skin Therapist. Achieving results fosters long term client loyalty, which translates to long term profitability for the Clinic.

Outline the highlights of your education program for the year 2020? My program for 2020 is going to be better than ever! I will be offering new classes and also taking my nutrition-focused education States-side. In July I will be presenting at The Skin Games in Palm Springs. I have listened to the numerous requests, and will now be offering pre-recorded online classes, along with my ‘lives’, allowing those who are interested, to be able to watch them on demand. Upcoming classes: • Link Between Nutrition and Optimal Skin Health (available live and pre-recorded) • Hormones and the Skin (available live and pre-recorded)

THE EDUCATORS

As a support to Skin Therapists and clinics, I now also offer customised skin conditionspecific meal plans that eliminate inflammatory foods from the client’s diet, and provide them with healthy, nourishing options. The clinic’s details appear on each plan, along with a message from myself, explaining to the client that the plan has been created by a skin-focused Nutritionist especially for them. This I strongly believe, will perfectly compliment product recommendations and treatment plans created for each client.

FAST FACTS

TRAINING ACCREDITATION I have a Cert IV in Training and Assessment Industry related qualifications: CIDESCO, ITEC (Hons), CIBTAC beauty therapy qualifications, a Bachelor of Business Studies, a Bachelor of Health Sciences (Clinical Dermal Therapies), Masters Degree in Human Nutrition and an Advanced Diploma in Nutritional Medicine. YEARS IN INDUSTRY: 1996 - PRESENT EDUCATIONAL AREA OF SPECIALTY: Skin Science and Nutrition WHAT I LOVE MOST ABOUT WHAT I DO: I love that I get to do it all! Working in clinical practice as both a Dermal Clinician and Nutritionist, I am able to put what I have learnt in all my years of study into practice, obtain results and then share them with skin specialists from all over the globe! are gaining wide appeal for this reason. Online education has been the biggest game changer in our industry as it allows for greater accessibility, and a more flexible learning style. I have people signing up for my courses as far afield as Qatar, the USA and the United Kingdom!

There are additional classes in the pipeline and the Nutritional Skincare Academy’s social media pages will also host regular ‘lives’ this year. Course dates will be up on the website in January.

What is the biggest challenge when it comes to education? One challenge I would say is accessing credible and relevant industry-related education. There are more courses available now than ever before, and these are not always presented by a qualified trainer, with a lot of mis-information being dished up as factual. It is important to do your due diligence. Also, not every Skin Therapist has the desire nor ability to undertake a university degree to further their education, and while they would love to keep learning, dedicating that kind of time to study is a not an option. Short courses, delivered both face to face, and online, offering bite sized chunks of information that can be readily transferred to the clinic environment,

How important is it for members of the beauty industry to stay updated and further their education? I think it is key to remaining relevant and building a loyal customer base. Clients are hungry for what’s new, exciting and going to make a difference to their experience. They are also a lot more educated and savvy, thanks to Dr Google, and expect their skin specialist to know more than they do and be able to answer all their questions. I think furthering one’s education establishes the skin specialist as the expert, and with more courses available than ever before in a variety of formats.

Chiza Westcarr Founder The Nutritional Skincare Academy www.nutritionalskincareacademy.com PROFESSIONAL BEAUTY

the E DUC ATOR S I LOVE BEING ABLE TO EMPOWER WOMEN TO CHANGE THEIR LIVES AND PROVIDE A FULFILLING CAREER PATH. THERE IS NOTHING MORE SATISFYING THAN GIVING BACK TO THE COMMUNITY THAT HAS ALLOWED ME TO BUILD A BETTER LIFE FOR MY FAMILY. – Zara Naderi THERE IS HUGE GROWTH IN THE EDUCATOR MARKET SAYS ZAR A NADERI. SHE DISCUSSES THE GOALS AND CHALLENGES FOR THE YEAR AHEAD. What does it mean to you to be an educator? “For me - transitioning into being a full time trainer came quite naturally. I have been an expert in permanent makeup for over 25 years and during that time this area of the market has seen huge growth in demand and and now in availability. When I first came to Australia in 1988 I was a single mum with no family to support me. I had brought my baby here with me all the way from Iran in the hopes of finding stability and safety in what was a very volatile time in my home country. Through my work with permanent makeup I was able to build a profitable career as well as comfortable life for myself and my child. Just like body tattoos, permanent makeup is an art form that requires great patience, passion, and practice. It is a skill that is developed over years of practice and having the right guidance and mentorship is vital in developing as an artist. I feel it is so important to support the next generation of women and to empower them the same way that I was back in 1988. For me being an educator is giving back to the community that empowered me to change my life.”

WWW.PROFESSIONALBEAUTY.COM.AU

How do you as an educator keep ahead of the game and up with the latest trends? ”Personally I tend to travel a lot to find out what’s going on in the beauty market worldwide. Australia is so far away from other countries that it often takes a long time for beauty trends to reach us. Industry leading trainers don’t really travel all the way to Australia. So I like to travel to different conferences and workshops each year to stay up to date. This way I am able to offer my students the latest techniques and trends all in one place. During just the last five years, I have trained with some of the worlds leading artists including David Brow, Philipp Brow, Sviatoslav Otchenash and many others. I think it’s important for educators to support each other on a global scale. Many artists out there can become very protective of their techniques and try to trademark them but the reality is that the market is now large enough for everyone to share new styles and trends, and I love to be able to offer my students access to all the techniques I know. I also work closely with different high end beauty technology companies around the world including Germany. This allows

How do you identify and nurture special talent? “As a trainer it is so important to be able to read a student’s confidence and skill level. Not everyone starts from the same place but that doesn’t mean that some students are good or bad or better or worse. Being successful as a PMU artist is dependant on a students perseverance and passion. Cosmetic tattooing is an art form and it takes many years of practice and dedication

to perfect your own style. Sadly there are many online courses these days that are designed to be ‘one size fits all’, but these courses don’t allow for each students individual learning needs to be met and don’t allow for the time it takes to develop technical skills and knowledge. Online learning can be a fantastic support tool but will never be able to replace the type of individual development that is achieved through face to face learning and mentorship. When I have a student that completes multiple courses and takes every opportunity to be involved behind the scenes at our college they are usually the ones who go on to shine in the industry.”

What is the biggest challenge when it comes to education? “The biggest challenge when it comes to permanent makeup education is the lack of transparency around qualification requirements. There are not a lot of regulations surrounding the area of cosmetic tattooing training. Did you know that private trainers are not required to have any specific qualification at all? In fact there are no government recognised certifications for Microblading providers either. Which is scary to think about from a clients perspective. I see many students who have studied elsewhere and have been taught incorrect or poor techniques from so called ‘trainers’. This is one of the reasons that I keep an open door policy with my students. Although my courses are only 3 or 4 days the student is learning an art form that develops with time and practice. I encourage my students to stay in touch and return at any time to refresh their skills.”

THE EDUCATORS

me to gain access to new devices and treatments before they hit the Australian market.”

FAST FACTS

TRAINING ACCREDITATION • Certificate of Completion, Advanced Training Curriculum: West Coast Academy, USA- 1997 • Diploma of Beauty Therapy (WRB50105): TIHA (The Institute of Hair and Aesthetics) , Australia -2008 • Certificate IV in Training and Assessment: Northern Beaches Community College, Australia -2011 • Design & Perform Cosmetic Tattooing (SIBBSKS504A): The Mask Academy, Australia -2012 • Master Trainer Certification: Purebeau Academy, Germany -2012 • Laser and IPL for Hair Reduction, and Skin Rejuvenation: Fuss Beauty College (Sydney Beauty & Dermal Institute), Australia -2014 • Certificate of Completion in Microblading Manual Technique: Princess Brows Training Academy, Hong Kong -2015 • Calligraphy Microblade Designer : Purebeau Academy, Germany -2015 • Certificate in Needling: Purebeau Academy, Germany -2015 • Certificate of completion, Tricopigmentation : Beauty Medical, Italy -2016 • Design & Perform Cosmetic Tattoing (SHBBSKS003): Sydney Beauty Dermal Institute, Australia -2016 • Certificate of Completion : Masterclass with Academy S, Washington 2018 YEARS IN THE INDUSTRY I have been active in the beauty industry in Australia since I first moved here from Iran in 1988. Thats over 30 years of experience! Prior to my arrival in Australia I also owned and operated several beauty salons in my birth country, Iran. EDUCATIONAL AREAS OF SPECIALTY Microblading, Cosmetic Tattooing, BB Glow mesotherapy, Scalp micro pigmentation, areola regimentation, Skin needling, & plasma skin tightening (fibrolift).

Zara Naderi Trainer Sydney College of Hair & Beauty www.schb.com.au PROFESSIONAL BEAUTY

the E DUC ATOR S ONE OF THE BIGGEST CHALLENGES IS COMMUNICATING THE VALUE OF EDUCATION VS THE PRICE. EDUCATION SHOULD BE VIEWED AS AN INVESTMENT, NOT JUST TO THE BUSINESS, BUT TO THE STUDENT THEMSELVES. – Anh Ho

WHEN IT COMES TO EDUCATION ANH HO’S GOAL IS TO POSITIVELY IMPACT STUDENTS AND TEACH THEM THE SKILLS TO CREATE A REWARDING CAREER. What does it mean to you to be an educator? “Being an educator comes with great responsibility. My goal is to improve the industry one student at a time by harnessing their passion and teaching them the skills to grow. It is my job to positively impact my students to improve their knowledge, skills and confidence while encouraging their passion. Every student is different and to tailor a class and see that lightbulb go off is absolutely one of my greatest joys.”

What is the biggest challenge when it comes to education? “One of the biggest challenges is communicating the value of education vs the price. Education should be viewed as an investment, not just to the business, but to the student themselves. Once you’ve been trained you can apply these skills anywhere! No one can take it back; you can build from it… it’s priceless. At Le Beauty we put great value on the education we offer, and as such we are one of the very few places which offer 1-on-1 training. We do this because we want to put all our focus and attention on each student, to make sure they

WWW.PROFESSIONALBEAUTY.COM.AU

leave feeling confident and ready to take on the services in their own environment. Students can get lost in a class and it doesn’t address the fact that people learn differently and doesn’t allow the educator to tailor the class as well. Upskilling can also be overlooked. Like a car needing regular servicing or upgrading a computer to run better, we too need to upskill. The beauty industry is forever evolving therefore staying relevant in this industry means continuously looking to upskill, whether it’s in a different service, or upskilling in a service you already know to increase your efficiency.”

How do you identify and nurture special talent? “Special talent, I believe is identified by the following qualities Attitude; to the challenges that everyone faces when doing something new or difficult Determination; to apply new knowledge with gusto and maintaining that momentum Resourcefulness; with creativity, or ingenuity is always refreshing I believe there is special talent in everyone. It may be that no one has identified it in the past and this is what they need to

Apart from the ‘skills and facts’ in your training courses what else (values goals ambitions) do you try to instill develop encourage in therapists why? “I teach my students to be great communicators and trainers too! I’m educating them on how to educate. I instil in them not just the knowledge and skills needed to provide the service they’re being trained in, but also ways to think like the client when educating the clients about the service.”

Traditionally the ways of delivering education were via conferences, face to face classes can you tell us how the industry has evolved to deliver online education? “In the digital world of technology, it’s great that we are able to share information instantaneously and have a further reach. By offering online education we now have more people trained to use the products correctly compared to traditional delivery of training, as its not only limited to factors such as; location, time, convenience, available dates and availability in general. The main setback is the inability to oversee the hands-on application of the skill component. We want to uphold the high standard of the industry, however with online training, we as educators don’t have the ability to adjust the application techniques immediately. Students may see an application and hear the facts, but the practical side where mistakes can be rectified immediately by a trainer is taken away. Furthermore, we may see before and after shots of the work, but the process and technique can’t be assessed properly.”

THE EDUCATORS

harness their capabilities. I give my all to every single student, share all my knowledge and give them all they need to be their best. I want them to be inspired, and to thrive and grow to eventually surpass me – that is the ultimate goal. They aren’t out on their own after training, we as a company nurture them for as long as they need. There’s no limit or time-frame for those who have completed training with us, we are there to answer their questions and troubleshoot any issues with them post training as well. They have access to me and the experts at Le Beauty. I love mentoring my students post-training and watch them grow well past their training.”

FAST FACTS TRAINING ACCREDITATION Le Beauty Education Manager Diploma of Beauty Therapy Cert IV in Training & Assessment Harmony Australia Education Director Gelish Polygel Master Educator Gelish Gel Polish Master Educator Harmony Prohesion Master Educator Gelish Dip Master Educator Elleebana Brand Certified Trainer Caronlab Expert Wax Trainer Bondi Sands Specialist Trainer YEARS IN THE INDUSTRY I have lived and breathed this industry for the past 9 years! I’m a full-time Education Manager for Le Beauty while being Harmony Australia’s Education Director. I’m a hands-on trainer for Le Beauty, master and certified trainer for a number of brands including Gelish, Elleebana, Caronlab and Bondi Sands. Despite my title of Education Manager, I got to where I am through Rep work where I learnt the most about how I can best add value. I then bought this knowledge into the training program we offer at Le Beauty. EDUCATIONAL AREAS OF SPECIALTY I take pride in my range of specialties, those who know me know that I love a challenge, and my array of specialty categories reflect this. Being able to excel in a broad range of beauty services and share my training technique across these is amazing. I get to spend time with beautiful people from many areas of the beauty industry which is so rewarding in itself. Training Nails is my favourite (yes I have favourites!) because its constantly a challenge for me. WHAT I LOVE MOST ABOUT MY ROLE Being able to add value. I only promote what I know is beneficial. I love listening to specific needs before tailoring a specific class to add value specifically for them, their business, their staff, the student. I love being able to say that I’m making a positive impact on the industry.

Anh Ho Education Manager Le Beauty www.lebeauty.com.au PROFESSIONAL BEAUTY

the E DUC ATOR S THE BEST THING ABOUT MY ROLE AS AN EDUCATOR IS WATCHING STUDENTS DEMONSTRATE NEW SKILLS. IT IS SO REWARDING TO TRAIN A STUDENT AND SEE THEM WALK OUT THE DOOR WITH MORE KNOWLEDGE AND CONFIDENCE. I AM ALWAYS SO GRATEFUL TO HEAR FEEDBACK FROM THEM A FEW WEEKS LATER TELLING ME HOW MUCH THEY LOVE PERFORMING THE TREATMENTS AND HOW MUCH THEY’VE LEARNT FROM ATTENDING ONE OF MY CLASSES.

– Hayley Sultana AFTER 16 YEARS IN THE INDUSTRY HAYLEY SULTANA SAYS THE KEY TO STAYING AHEAD OF THE GAME IS TO KEEP ON LEARNING FROM INNOVATORS. Outline the highlights of your education program for the year 2020? “2019 was huge for RefectoCil Australia. We rolled out a multitiered training programme designed to benefit both distributors and their customers Australia wide and across New Zealand. We are planning to expand our education initiatives with the introduction of Lash Lift & Curl master classes as well as Lash and Brow Creative Mixing master classes. These programmes will be available to salons, students and all other industry professionals. Our support programmes and distributor training workshops will also run in parallel. We have already locked in tours to Western Australia and Tasmania as well as return visits to NSW, Queensland, Victoria and New Zealand. We will be participating in the Melbourne Beauty Expo at the end of March 2020. After the success of last year’s event we will be returning to the Sydney International Beauty Expo in August 2020. Our main focus during the show will be to provide technical and creative insights which will facilitate salons to offer tailor made brow and lash styling

WWW.PROFESSIONALBEAUTY.COM.AU

services. We really enjoy interacting with industry professionals face to face, talk tips and tricks, exchange expertise and to share our knowledge on RefectoCil products and treatments.”

How important is it for members of the beauty industry to stay updated and further their education? “Knowledge is power, even after 16 years in the industry I personally am always keen to learn and share the latest trends and treatments from industry innovators, colleagues and other educators. One of the greatest things about the beauty industry is that it is constantly evolving with new and exciting products and treatments being introduced. It is vital to not only keep up to date with the current trends but also to upskill so that we can deliver the most innovative and best treatments to our clients. I truly believe that training and education fuels confidence and passion within the beauty industry and is essential, regardless of whether you are a student at the beginning of your career journey, salon owner, manager, therapist or educator.”

As RefectoCil Australia’s National Educator I have had the pleasure of developing the Australian training manual and have delivered both practical and theoretical training to RefectoCil distributors, trainers, salon staff, managers and Tafe students across Australia and New Zealand. This includes RefectoCil product knowledge, RefectoCil Lash Lift and the Lash and Brow creative mixing master classes, Skype training sessions, face to face education and ongoing technical support. 2020 will see the relaunch of the Global Academy book which will take place in RefectoCil HQ in Austria during the international trainers’ workshop in June. During this event educators share ideas and undergo further training with RefectoCil’s head global trainer. The Brand also conducts quarterly global webinars which provide educators, sales staff and international partners the opportunity to discuss different trends and training opportunities on a global scale. In our experience, everyone benefits from this international event.”

Apart from ‘skills and facts’ in your training courses, what else (values, goals, ambitions) do you try to instil/develop/ encourage in therapists? Why? “Whilst technical expertise and practical skills development are core component in our training and education programs at RefectoCil Australia, we believe therapists also need to be mindful of the unique extra touches to their services that make their clients feel pampered. This is something that we encourage and promote in all our training classes. During our master classes we are always demonstrating ways to make clients feel special and have our RefectoCil treatments stand out above the rest. We educate therapists on advanced consultations which includes appropriate aftercare for optimal lash and brow health. Therapists that offer personalised treatments with a point of difference create a memorable salon experience. An example of this is to use products such as RefectoCil Skin Protection Cream & Eye Mask with Aloe Vera and Vitamin E during a lash lift treatment to elevate the service. These small touches along with up skilling really do take your salon treatments to the next level which in turn helps build a loyal customer base.”

THE EDUCATORS

How do you ‘train the trainers’ and ensure they are up to date with the latest global advances and findings?

FAST FACTS TRAINING ACCREDITATION. RefectoCil Trainer Hayley Sultana obtained a Diploma in Beauty Therapy in 2005 as well as a Certificate IV in Nail Technology and Certificate IV in Makeup & Creative Artistry . In 2015 her love for the beauty industry as well as her passion for training and passing on her knowledge and skills to others led her to obtain a Certificate IV in Training and Education. YEARS IN THE INDUSTRY Hayley has been in the Beauty industry for 16 years. Her career has allowed her to perfect her skills working in a boutique salon offering a wide range of beauty services and a busy Medi-Spa in the heart of the Sydney CBD. She has taught Certificate IV in Beauty Therapy and managed and trained upto 70 staff across NSW & QLD as an area development manager and trainer. Hayley is now the national Educator for RefectoCil Australia and has developed training manuals and delivered training across Australian and New Zealand. EDUCATIONAL AREAS OF SPECIALTY. Hayleys area of speciality is the Lash and Brow sector of the industry. Brow shaping, lash styling and creative colour mixing to create a customized treatment plan for clients is something that she has always had a passion for and excelled at.

Traditionally the ways of delivering education were via conferences, face to face classes can you tell us how the industry has evolved to deliver online education? “Online education allows the therapist to choose the most appropriate learning environment at the most convenient time. This may be in a salon alongside other therapists where ideas can be bounced around or out of hours in the comfort of home surroundings. Additionally, the evolution of online forums allows immediate access to information exchanges which allow greater inclusion.”

Hayley Sultana RefectoCil Trainer RefectoCil Australia www.refectocil-australia.com.au PROFESSIONAL BEAUTY

the E DUC ATOR S IF YOU ARE INVESTED IN YOUR STAFF, YOU CAN GUARANTEE THAT THEY WILL INVEST IN YOUR BUSINESS. – Kerry-Anne Raiola

WITH AN EVER CHANGING INDUSTRY KER RY-ANNE RAIOLA REVEALS HOW TO KEEP UP WITH EDUCATION. How important is it for members of the beauty industry to stay updated and further their education? “Any industry - whether it be beauty, fashion or otherwise, is everevolving – so it is absolutely imperative to keep up to date and current. Trends, technology and laws constantly change, so what you learned originally in your craft may be obsolete in accordance to what is practised today. Often it is up to the individual to remain on top of their A-game. They could be working in an environment where further education or courses is not offered. In order for them to be keeping up with what’s new in their industry, it is often up to them to undertake courses on their own. This is especially important for industry leaders. They are the ‘go-to’ people for anyone coming up through the ranks. They need to know their business/industry and have a good understanding of new changes, trends and systems. They are the ‘influencers’ and if they are not setting a good example by continuing to learn in their field – then they are doing a disservice to their peers. To have a long and successful career in any industry it is well advised to undertake courses to keep you current and on top of what is new in your industry.”

WWW.PROFESSIONALBEAUTY.COM.AU

What does it mean to you to be an educator? “To be an Educator on any level is the highest privilege. Passing on your knowledge and skillset to others gives enormous satisfaction when you are truly passionate about what you do. People who are open to learning offer us the opportunity to pass on what it is that drives us in our careers. We hope to pass on not only knowledge and skills, but love for what they do. We want them to discover what it is that led them to choose their field, and become passionate about it. To love the good and the bad of the industry and help them to understand how important it is what they do for people. To be an Educator is to not only pass on knowledge, but it is to give so much of yourself and hope that you have a positive, motivating and exciting effect on them for the long term.”

Apart from the ‘skills and facts’ in your training courses, what else (vallues, goals, ambitions) do you try to instill/develop/encourage in therapists? Why? “We initially train our staff to understand our salons’ target market – what we specialise in, our services, our expectations and our methods.

What is the biggest challenge when it comes to education? “For me, one of the biggest challenges when it comes to Education is trying to teach someone who is just not interested. Unfortunately, we have a few individuals that enter into Beauty Therapy for the simple reason being that they do not know what they really want to do in their career. Beauty Therapy can be deemed ‘safe’ and ‘glamorous’ and the fact is – it couldn’t be further from the truth. In a learning environment, when you are dealing with someone like this, it is a real challenge. You have to pull out all stops to try and provoke some interest and motivation. Generally, you can turn them around, but if they’re truly not interested then it is not going to happen. This is a major challenge and one that should not distract you from the task at hand. Likewise, the individual that challenges everything you put forward. They have an opinion on everything you say and are not open to learning anything new. It can happen in a class or work environment. I always show respect by listening to what they have to say initially and then try to direct any future comments to a more in-depth discussion after class/work hours.”

THE EDUCATORS

Once they have settled in, we ascertain a few things: who may need further training, who wants further training, and who really wants to make a career out of what they do and eventually open their own business. My job is to identify this and to enable them to undertake the training necessary to fullfil their requirements. Your staff come from all different situations and all have completely different needs. Some may just want a casual job that works around them picking up their children. Some may be true professionals and aspire to really reach full potential in their field. Whatever their needs may be, it is my responsibility to identify them and help them achieve this. If you are invested in your staff, you can guarantee that they will invest in your business. More importantly, if your business is service based you want them to have a good understanding of how important customer service is and how they treat their clients has a lasting effect. Building their client base should be seen as a huge compliment as a returning client is a testament to the high quality of their service/treatment.”

FAST FACTS

TRAINING AND EXPERIENCE I joined Pelactiv in 1999 as General Manager having previously worked in the finance industry. Today I have the privilege of owning and running the business as CEO. I also have two hair/beauty salons in Sydney Northern Beaches. My trainers have various areas of expertise and credentials in the beauty field. They are a diverse group of professionals that share a true love for the Pelactiv Skincare range. Together they form a formidable team that travel the country to allow up and coming Beauty Therapists to experience this unique Australian skincare range. YEARS IN THE INDUSTRY Kerry-Anne has over 20 years experience in both the manufacturing and distribution of skin care products throughout Australia. Both businesses are located in Sydney. She also owns two hair & beauty salons in Sydney – with Pelactiv being the skin care range of choice. All our therapists are highly trained in the Pelactiv progressive peeling system which they all agree delivers outstanding results. EDUCATIONAL AREAS OF SPECIALTY Our strength lies in our unique training systems performed personally by our trainers. They range from College Training, where they can train classes from 10-30 Students at any time, delivering Pelactiv product knowledge followed by a hands-on facial treatment experience. This interactive theory and practical based training session has proven enormously successful. Our trainers also offer personalised in-salon training for clients, or for those who prefer – they can come to our Head Office for Advanced Treatment Training. WHAT I LOVE BEST ABOUT MY ROLE: I love being part of this diverse, exciting and ever-changing industry. I love the flexibility it allows for me to be able to do what I do.

Kerry-Anne Raiola Managing Director Pelactiv www.pelactiv.com PROFESSIONAL BEAUTY

the E DUC ATOR S I HAVE LEARNED THAT AS A FEMALE CEO I DO NOT HAVE TO BE PUSHY AND COMPETITIVE TO SUCCEED. IF I DO THE RIGHT THING BY PEOPLE, BE HUMBLE, NOT COMPARE MYSELF TO OTHERS AND BE PASSIONATE, THE BUSINESS TAKES CARE OF ITSELF. – Lydia Jordane WHEN IT COMES TO WAXING LYDIA JORDANE REVEALS THAT IT IS IMPORTANT TO CONTINUE TO LEARN AND SEEK OUT THE LATEST INFORMATION AVAILABLE. What does it mean to you to be an educator? “As an educator means I need to take responsibility to deliver appropriate and worthwhile training that the individual and the industry will benefit by. It is important to be up to date in our field and be realistic in knowing what is essential and to understand what individual needs are, so we can tailor and provide the best for each attendee. We need to be flexible, and not just educate for the sake of educating, but make sure attendees gain knowledge and practical experience they can use to provide better services and information to clients. It is important to evaluate why certain industry professionals have come to the education we provide, or why their managers sent them to us, or if they have come of their own accord for their own self development. We provide thorough theory/ product knowledge and also practical hands on training so the trainee will gain sufficient and adequate information and practical experience to upscale their professional skills and make a difference. We must be able to modify how we teach each person, determining what will make a difference for them, so they can become more confident and professional.”

WWW.PROFESSIONALBEAUTY.COM.AU

There are a lot of challenges in the industry what do you consider to be one of the biggest challenges for your business when it comes to education? “We have some incredible beauty colleges and training facilities in Australia who are very dedicated in providing the best training in all the beauty aspects. However, it seems many therapists in their early careers to not demonstrate confidence in their practical skills, as they often don’t get enough practical experience during their beauty therapy training. They can come out of college feeling confident having completed their qualification, but find out they are not skilled enough to offer a professional and well-informed service. They are still great employees with a lot of great knowledge up their sleeves, but the salons who employ them often need to retrain and guide them on the job, before they can run with how things are in the real world. This is always a challenge for salon owners, as it takes a lot of time to train up new staff. Then they might leave and have to do it all over again with the next ones they employ.”

“It is very important to stay up to date with new techniques, new treatments, new products, new systems, new machinery and new ways of doing the same old thing, because it must never feel like the same old thing. As a beauty therapist, it is important we continue to learn and seek the latest information about everything that is available to us. We may not want to implement some of the things we learn or find out, but we need to know about them and be able to give advice to clients about the pros and cons of anything to do with treatments and products. This applies to the beauty educators, particularly if they are not exposed to general salon work, as things can become dated. We greatly support this and achieve through our college training visits, where we not only train the students, we also involve the teachers so they can benefit from our training and stay current in their professional development. When the teachers keep up to date, they will be better able to assist their students with their learning, ideas, questions and interpretations.”

Have you had any experiences (work, travel, health, relationships) outside of the beauty industry that you believe makes your training different? “I have been exposed to many cultures and languages from a very young age and have a handle on about 10 languages as a result. When overseas, I’m fortunate to be able to deliver training in some languages and at times they come in handy in Australia too in classes and general discussions. Being able to speak to some people in their own language brakes down barriers and they feel more comfortable to learn and ask questions. I love the ability to practice training in a different language and if I get stumped for a word, English of course comes to the rescue and there is body and sign language that doesn’t go astray as well. It doesn’t matter if a trainer cannot train in any another language but English. It is important to be accommodating and to change how we explain to someone who may not have the best English, so they feel supported and are gaining the knowledge they have come for. In the end, as an educator, it is our responsibility to ensure everyone understands the knowledge we convey so they will learn from us and benefit.”

THE EDUCATORS

How important is it for members of the beauty industry to stay updated and further their education?

FAST FACTS

YEARS IN THE INDUSTRY My father was a cosmetic chemist, so I found myself immersed in the realm of cosmetics from very young, as early as the 1950’s. I had no intention of following in his footsteps, but regardless when I was 18. In 1964 I created my first wax for personal use on the family’s kitchen stove, with no plans in mind. In 1978, I launched the LYCON brand. EDUCATION AREAS OF SPECIALITY Lycon’s main focus is waxing, and the education we offer predominately related to waxing. However I believe being a skilful waxer comes with a therapists inner confidence and courage. When educating, I find it is most important to encourage students to let go of any fear they may have, as fear blocks the ability to learn and perform. TRAINING ACCREDITATION Over the past four decades LYCON has earned countless awards and accolades recognising Lycon as the trusted name among professionals, and Australia’s #1 wax worldwide! This recognition is greatly accredited to LYCON’s quality waxing products and the outstanding educational seminars LYCON provides in Australia and internationally.

Apart from the ‘skills and facts’ in your training courses, what else do you try to instil / develop / encourage in therapists? Why? “Apart from training skills, I love to instil confidence in whoever I am training. Whether I am in Australia or overseas I find some therapists can be very nervous and through nervousness and fear they block their learning ability. It is necessary to break through the fear, so they can actually learn and practice correctly. In relation to waxing, they can be so afraid to hurt the client and carry a lot of pain in their own heads, which should not happen if they wax correctly.”

Lydia Jordane Founder Lycon Cosmetics www.lycon.com.au PROFESSIONAL BEAUTY

the E DUC ATOR S THE BIGGEST CHALLENGE I ENCOUNTER IS GETTING SALON OWNERS TO BELIEVE IN THEMSELVES – Matt Williams

WITH MORE THAN 13 YEARS EXPERIENCE IN THE INDUSTRY MATT WILLIAMS REVEALS HIS HANDS-ON APPROACH TO EDUCATION. What does it mean to you to be an educator? “Being an educator for me is about teaching salon, spa and clinic owners what they need to know to build a profitable, predictable business that works harder for them than they do for it. I’ve been in this industry for 13 years, but I’m not a doctor, therapist or chemist – my experience and the advice I give to our clients comes from spending the last two decades in business. Like a lot of salon owners, I had no formal business education, no accounting degree or MBA – no university education at all, in fact. All of my knowledge is the result of being a long-time, hands-on business owner, and my never-ending quest to find the best possible solutions to the challenges that I and all smallto-medium sized business owners face. When I see a salon owner struggling in their business – working themselves into the ground only to take home a less than average salary – I feel compelled to offer them the valuable insights I’ve learned that have enabled me to transform my own businesses over the last 20 years.”

WWW.PROFESSIONALBEAUTY.COM.AU

What are some of the highlights of your education program for 2020? “Other than the year-round product knowledge and sales training that our team of Business Development Managers offer nationwide, our first big education event for 2020 is our annual PBS Skin Summit, where we’ll be offering amazing education from industry experts on everything from ingredient knowledge and new technology, to marketing and profitability strategies. We got amazing feedback after the 2019 Skin Summit and received a lot of requests to make the event to run a little longer, so this year we’ll being doing two full days of education on Sunday 3rd and Monday 4th May.”

What’s the biggest challenge when it comes to education? “The biggest challenge I encounter is getting the salon owners to believe in themselves. These talented, hard-working women who know so much about the products and services they offer and

THE EDUCATORS

FAST FACTS Salon owners often worry that if they invest in sending a team member to training, not only do they sometimes have to pay for the training, but they need to pay the team member and on that training day the team member isn’t generating any income. Subsequently they feel that training their team is a bad investment in the short term and then they say, what if I invest in the long term and they leave anyway? Here are some Fast Facts to bust the myth that holds so many salon owners back! the way the skin works, often lack confidence when it comes to their ability to understand their financials, lead their teams and develop marketing plans and business systems. It’s the unknown and ‘scary’ aspect of these areas that hold so many people back, and that’s what I attempt to break through – demystifying these crucial areas of business and breaking information down into bite sized chunks so business owners who are struggling can finally take control of their business.”

Have you had any experiences (work, travel, health, relationships) outside the beauty industry that you believe makes your training and education offering different? “Absolutely! In the last 20 years I’ve started, bought, built and sold ten businesses in half a dozen industries and worked with countless clients in different areas of business, coaching and training them on how to improve their profitability. There are many universal business concepts that can be applied across industries, and I’ve also found that there are industry-specific ideas that turn out to be extremely effective when applied to a completely different business type. All of my past business experiences inform the way I educate and help me offer a range of effective business-building strategies to our salon, spa and clinic partners.”

For every dollar invested into training and education a business will receive approximately $6 in increased revenue, return on their investment. Training and education your team can result in 81% Improvement in employee productivity 77% Increase in employee engagement 65% Higher employee retention 52% Improvement in operating income

Education has traditionally been delivered at seminars or in face-toface classes – can you tell us how the industry has evolved to deliver online education? “Although we still use seminars and face-toface workshops and classes, video conferencing, Facebook Live and 24/7 online training have changed the game completely. We can now educate people via live video conferences that offer the same level of interaction you’d expect at faceto-face training, Facebook Live is an incredibly useful tool for educating our clients on everything from new product releases and promotions to in-depth business training. But my favourite tool would have to be our PBS Online Training Portal that’s expanding all the time, offering more and more educational content that we believe is critical to the success of our salon partners.”

Matt Williams Managing Director Professional Beauty Solutions www.probeautysolutions.com.au PROFESSIONAL BEAUTY

the E DUC ATOR S I WOULD LIKE TO BELIEVE WE ARE IN THIS INDUSTRY BECAUSE WE LIKE PEOPLE. - Dora Erdossy

ONE OF THE BIGGEST CHALLENGES IS STAYING UP TO DATE SAYS DORA ERDOSSY. SHE REVEALS HOW TO KEEP UP WITH THE CHANGES. What does it mean to you to be an educator? “I have been in the industry for more than 25 years and have spent most of my career as an educator. I guess you could say I am a student for life as I love ongoing learning and development but being an educator means I can impart my knowledge and help in the development and growth of therapists and clinicians. My goal has always been to help make a difference in the industry and l believe as an educator I have this opportunity when I conduct training workshops with a large group of people to one on one training sessions. Nothing gives me more pleasure as an educator than when I see ‘light bulbs’ turning on in therapists and clinicians minds when they have those ‘aha’ moments after having connected the dots. I certainly don’t profess to know it all which is why I continue to develop and grow as a dermal clinician and as an educator. I have always and continue to take my role as an educator very seriously and I feel honoured that I continue to have the opportunity to make a difference.”

100

WWW.PROFESSIONALBEAUTY.COM.AU

What is the biggest challenge when it comes to education? “The biggest challenge I would say is staying up-to-date and relevant in an industry that has changed so much in the time that I have been in it. With the introduction of high-tech equipment and ongoing research and development of new ingredient technology, it is important to not only provide a certain amount of education in these new technologies so that new graduates into the industry have an awareness of what is available but they should also be given a certain amount of knowledge and understanding of product formulations and ingredients. It is then the responsibility of product and equipment companies to provide in-depth and thorough knowledge and education to ensure that therapists and clinicians, nurses and doctors are confident and comfortable in their understanding of what they are using in their salons and clinics.

How important is it for members of the beauty industry to stay updated and further their education? “As mentioned above, the industry is evolving and changing and if you have an interest that extends beyond traditional beauty therapy treatments, then it is very important to further your education. This may be completing a Dermal Science Degree or an equivalent course or perhaps completing a course in nursing or nutrition. What is taught in a beauty therapy course is a very important foundation that one can grow from if they want to stay updated and relevant. What is so incredibly wonderful is the various options we have now as to which way we want to take our journey within the skin industry. I made the decision at 37 to begin a Health Sciences Degree at Victoria University. My reasoning was to obtain and expand my knowledge in an industry that had grown and changed from when I completed my beauty therapy course so many years earlier. It was important for me to stay relevant as an educator. It took me 4.5 years to complete but I am grateful that I did and now I am deciding as to what I will study next but still within the industry. As I said…I am a student for life.”

Have you had any experiences (work, travel, health, relationships) outside of the beauty industry that you believe makes your training different (better)? “Hmmm…I believe my life in general has helped me become the educator I am today. I know the question pertains to outside of the beauty industry, but my career has had me travel all over the world and in fact spent 3 years in Los Angeles as an educator for Dermalogica, working in their head office. Working and living in another country was a huge eye opener for me, not just in relation to the industry but life and people in general. Learning to

THE EDUCATORS

Another challenge would also be to educate in a way that the interest of the student is maintained. We live in a world where we are so easily distracted and hence our concentration spans are not maintained. I see it often when I am teaching so it’s important to me to not only provide the required knowledge of what I am teaching at the time but to also provide it in an enjoyable way…so that I don’t lose anyone along the way.”

FAST FACTS

TRAINING ACCREDITATION Bachelor of Health Sciences (Dermal Therapies) Certificate IV in Training & Assessment Associate Diploma of Health Sciences (Beauty Therapy) YEARS IN THE INDUSTRY 26 years EDUCATIONAL AREAS OF SPECIALTY Skin knowledge and product ingredients WHAT DO YOU LOVE MOST ABOUT YOUR ROLE There are many reasons as to why l do what l do but my greatest love for my role is the opportunity to make a difference in the growth and development of therapists and clinicians. I have been in the industry a long time and believe l have a lot to share so if l can be given the opportunity to educate, mentor and help a therapist or clinician be even better than they already are…l have achieved my goal.

be patient, open minded, flexible but also, as I was on my own, learning how to stand on my own two feet! I would encourage any young therapist to travel and step out of their comfort zone as it helps you grow not just as a therapist but as a person. Not only do you learn so much about people and cultures, you learn so much about yourself.”

Apart from the ‘skills and facts’ in your training courses, what else (values, goals, ambitions) do you try to instil / develop / encourage in therapists? Why? “I am always training on the ‘skills and facts’ but I always emphasise the importance of remembering why we joined this incredible industry. I would like to believe that we are in this industry because we like people. I always say we only need two things to do what we do and that is our hands (touch) and our minds (knowledge) and also our hearts.”

Dora Erdossy National Educator Advanced Cosmeceuticals www.advancedcosmeceuticals.com.au PROFESSIONAL BEAUTY

101

the E DUC ATOR S WE ARE TRULY BLESSED AS ALL OUR PARTNERS HIGHLY VALUE THEIR EDUCATION AND MAKE IT A PRIORITY IN THEIR YEARLY PLANNING FOR THEIR CLINICS AND THEIR STAFF. – Simone Vescio WITH THE LAUNCH OF THE AUSTRALASIAN ACADEMY OF CORNEOTHER APY ON THE HORIZON SIMONE VESCIO REVEALS HER PLANS AS AN EDUCATOR. What does it mean to you to be an educator? “Being in the position to shape, inform and impact the lives of the therapists is actually a privilege, but a privilege I have most certainly earned and worked for over the last 20 years. The responsibility of my role is enormous and one I don’t take for granted. I am continually updating my knowledge base in conferences, seminars, webinars and having time with doctors, dermatologists and other educators globally to ensure what I bring to class is current and relevant to support clinics better understand skin structure, function and also the chemistry they are working with every day.”

Outline the highlights of your education program for the year 2020? “This year brings us a new platform of education which will be launched in February 2020. I have identified the need for non-product aligned Advanced Skin Education. With this insight, the Australasian Academy of Corneotherapy (AAC) will open in February 2020. These classes will be face to face in every major state of Australia and New Zealand. I understand that

102

WWW.PROFESSIONALBEAUTY.COM.AU

online education is convenient but nothing beats being in a class with your peers learning from them & their questions plus being able to interact with your educators. The first modules to be launched during 2020 will be: 1. Corneotherapeutic principles. 2. Embryonic development; what’s involved in the embryonic development, including the embryonic stem cells, neural crest, central nervous system and how the development before we are born impacts our skin. 3. Perioral dermatitis; the inflammatory skin disorder and histamine as a leading cause. We will also look at the leading causes of perioral dermatitis and common considerations for this difficult skin condition. 4. Skin microbiome; why it is so important to the health and function of our skin and what factors can affect our skin’s microbiome. We will also take a closer look at the microbiota that is commonly linked to acne. 5. Melanogenesis; from UV & hormonally induced, to post inflammatory pigmentation. In this session we will look at the cause and effect on our skin.

THE EDUCATORS

6. Sunscreen; chemical versus physical (a hot topic). This workshop will help to debunk the myths and confusion around which option is more appropriate.”

FAST FACTS

What is the biggest challenge when it comes to education? “We are truly blessed as all our partners highly value their education and make it a priority in their yearly planning for their clinics and their staff. They also highly value the time that their Business Development Managers provide each month. When we are looking to partner with a new clinic, we always ask them about how they value education. If this is not a top priority of a potential clinic we generally know that they will not be the right fit for the dermaviduals family.”

How do you as an educator keep ahead of the game and up with the latest trends? “Firstly, I don’t get wrapped up in all the noise that the industry seems to generate, allowing me to focus on what will add value to our partners and their teams. Fads, trends, quick-fixes and hype is not what we base our educational platforms on. Proven science, chemistry, anatomy and physiology of the skin forms the basis of all we teach. There is truly no room for the other noise. Continually attending global conferences and being connected enables me to have constant dialogue with the world’s leading chemists, doctors, dermatologists and global educators such that I am at the forefront of knowledge to bring to my teachings.”

How important is it for members of the beauty industry to stay updated and further their education? “It is actually NOT important, rather it is IMPERATIVE that clinics and their staff stay updated and continue to further their knowledge. I also ask and encourage that students each undertake their own research to wade through the craziness, that at times, our industry delivers; the fads, hype and inaccurate information can be so confusing for students. I encourage my students to continually & respectfully challenge myself, my trainers and also other educators that come before them during their careers. This way they can make informed decisions for their clients’ skins and future proof their business. Knowledge is power and my aim while I am able, is to continually further my knowledge base to give to others.”

PASSIONATE ABOUT EDUCATION Simone dove in the industry at the “late” age of 36, founding 2 successful aesthetic practices in Sydney & Albury. She undertook numerous national & global aesthetics postgraduate courses to up-skill and bring the latest knowledge to her team, clinics and clients. And so her love for education was born! A LIFE-CHANGING LEGACY Simone’s goal is to create a legacy that changes lives (and not just skin) via education, as her mentor, Florence Barrett-Hill did for her. Simone was recently appointed to The International Association for Applied Corneotherapy’s Board of Education. This sees her working alongside incredible doctors and educators from all corners of the globe to create and deliver advanced education. INTRODUCING THE AAC! 2020 is the official launch of the Australasian Academy of Corneotherapy, after four years of development! The AAC will provide non product aligned extension education classes to therapists in Australia & New Zealand. These comprehensive workshops will cover advanced and complex subjects that skin therapists face day-to-day in clinic. IN-DEPTH EDUCATION The first AAC Skin Extension Education class will be held in Auckland on the 3rd of February and will cover: The principles of Corneotherapy Embryonic development Barrier disordered skin Microbiome, both skin and gut Melanogenesis Chemistry of sunscreen

Simone Vescio Head of Education derma aesthetics www.dermaviduals.com.au PROFESSIONAL BEAUTY

103

the E DUC ATOR S WITH MORE THAN 25 YEARS IN THE INDUSTRY. 19 YEARS AGO WAS APPOINTED TRAINER FOR A FRENCH BRAND CALLED MATIS. I LOVE TAKING MY STUDENTS ON A EDUCATIONAL JOURNEY. I LOVE TAKING MY STUDENTS & CLIENTS ON A JOURNEY OF LEARNING - I LOVE WATCHING THEM IMPLEMENT WHAT THEY HAVE LEARNT ONCE THEY HAVE HAD TRAINING. I ALSO LOVE WATCHING MY STUDENTS & CLIENTS GROW AND DEVELOP INTO WELL EDUCATED THERAPISTS.

– Mariza Nuttall

MARIZA TRAINS A VARIETY OF CLIENTS INCLUDING NURSES, DERMAL THERAPISTS, DOCTORS AND BEAUTY THERAPISTS. What does it mean to you to be an educator? “For me it is about sharing knowledge and experiences I have gained over the past 25 years in the industry. I have always had a keen interest in innovation in the aesthetic space as I am a result driven Aesthetician. This has led me to launch technology-based training in the industry. Most of my career has been in training and it hasn’t always been easy as I have so many different levels of students that I train.”

Outline the highlights of your education program for the year 2020? “We have several highlights in Medispa Solutions 2020 training calendar but a stand out event that our clients always love is our Medtech symposium. Medtech Symposium 2020 is two jam packed days of technology training and live demonstrations. The event fills up fast every year and clients from all over Australia and New Zealand fly in to learn the newest procedures from across the globe. This event is open to all industry professionals. We spend copious amounts of hours training every year as it is an integral part of our business.

104

WWW.PROFESSIONALBEAUTY.COM.AU

Medtech Symposium 2020 will be hosted on the 30+31 May. Early bird tickets are available until the end of February at $299, it includes morning tea, all notes, tote bag, certificate issued by a nano scientist, awards dinner and gift valued at $100. Some of the topics include: SHR, In-Motion HIFU, LED, Microhydrabrasion, Laser, Fat Freeze and Dr Wraps. We also have business segments and advanced skin diagnostics. Medispa Solutions is also offering three new advanced trainings on In-Motion HIFU / Microhydrabrasion and Xlase. These trainings are for all clients that have attended the basic courses first. The Advanced training courses focused primarily on practical protocols demonstrated on candidates. The advanced trainings will be hosted at the Medispa Solutions head office in Sydney. Medispa Solutions fly nano scientists in to impart the newest leading technology in the marketplace. You can download the New 2020 training calendar at www. medispasolutions.com.au or you can call Medispa Solutions head office for your training prospectus on +61 2 9894 8068. Our company has also invested in an Online Portal that allows

THE EDUCATORS

our clients to access training information at any time that suits them. All Monday trainings at head office need to be pre booked and paid for to ensure a spot. We recommend that our clients preplan their trainings at least 6 months in advance.”

FAST FACTS TRAINING ACCREDITATION Aesthetics diploma Camelot international Cidesco 95135.21 Confederation of international cosmetology Qualified international Trainer BIotec italia Laser qualification Sydney dermal college Psychology 1& 2 prac Tara

What is the biggest challenge when it comes to education? “The biggest challenge when it comes to education is gaining a quick understanding of what level of knowledge the student has. Sometimes I would have students that are all on very different levels which normally means I use a six senses approach. The six senses allows for more interactive training. It provides me with a lot of feedback as I am using a lot of tactile befores and afters/questioners and games. Constantly getting feedback on how the students are processing the information. All new training modules this year have three parts to them that the students have to complete to receive accreditation. No 1: A Practical assessment is first done. No 2: A theory assessment needs to be completed which normally includes a multiple choice questionnaire. No 3: Case studies need to be submitted on at least three clients.”

How do you as an educator keep ahead of the game and up with the latest trends? “Keeping up is very important to me. I am connected globally. As I trained for French Product houses years ago and I was fortunate enough to travel and work in many different countries. I attend many trainings globally so traveling is always a big part of my calendar!!! I am also Internationally Qualified with Cidesco & British Confederation and am an accredited Aesthetician by Camelot International. I make sure I undertake many new different international trainings every year normally to keep myself current and ahead with technology.”

How important is it for members of the beauty industry to stay updated and further their education? “Our industry is one of the fastest growing industries due to technological advances and discoveries. If you really think about it, our consumers want

MediSpa Solutions offer trainings every Monday. All our clients are more than welcome to attend. Many trainers from TAFE and private colleges attend these trainings and use our IP in their own training classes which has a positive impact on our industry. 80% of Medispa Solutions turn over comes from equipment sales. The company is known for quality equipment that delivers results. The company hosts Medtech Symposium every year. Which is regarded as a highly educational event to the aesthetic market. This event was designed to make sure our clients stay at the forefront of technology. The event has evolved and became a fun event whereby clients can connect, share and become an industry family !!! Medispa Solutions is the sole distributor for Biotec Italia in Australia and NZ. The company has built strong global ties with educating bodies and principals.

advanced treatments and they are prepared to pay for them - so they are driving the technological treatments too! Fortunately Medispa Solutions clients are clients that generally love to learn and therefore attend trainings very often. Medispa Solutions also has a one year training attached to all equipment purchased from the company - even though this initiative is very costly and time consuming, clients are given time to really learn that new technology they have invested in.”

Mariza Nuttall International Trainer MediSpa Solutions www.medispasolutions.com.au PROFESSIONAL BEAUTY

105

the E DUC ATOR S WE LOVE RECEIVING POSITIVE FEEDBACK FROM AN EMPLOYER ABOUT OUR GRADUATES. OUR GOAL AS A TRAINING PROVIDER IS TO WORK HAND-IN-HAND WITH EMPLOYERS TO ENSURE THE BEST OUTCOMES FOR GRADUATES AND THE INDUSTRY AS A WHOLE. – Linda Sim WHEN IT COMES TO EDUCATION THE NICHE EDUCATION GROUP REVEAL THEIR EFFORTS TO RAISE THE BAR. What does it mean to be an educator? “Being an Educator is about being a leader in the industry and raising the bar to help establish better standards. The field of aesthetics is unique because the industry is mostly self-regulated, which means Educators have an important role to play in demonstrating and teaching safe and effective practices.”

Outline the highlights of your education program for the year 2020. “The highlight for 2020 is the launch of the new Graduate Diploma of Dermal Science and the Advanced Diploma of Cosmetic Dermal Science. The new Graduate Diploma of Dermal Science is a nationally accredited postgraduate qualification ideal for candidates wanting to expand their scope of practice in dermal therapies, dermatoscopy and the integration of health and dermatology. The Advanced Diploma of Dermal Science is a nationally accredited undergraduate qualification. This course is ideal for candidates who prefer a more science-based course with a focus on dermal therapies as opposed to beauty therapy.

106

WWW.PROFESSIONALBEAUTY.COM.AU

Both the aforementioned courses are also recognised for laser licensing in WA and QLD.”

What is the biggest challenge when it comes to education? “The biggest challenge we face in formal, recognised training is the non-assessed training offered by manufactures and suppliers. Informal training generally means that no assessment takes place, so a learner’s competency is never established. The ‘graduate’ may receive a certificate of some description, but it doesn’t mean they are able to safely perform the treatment or use the device.”

How do you as an educator keep ahead of the game and up with the latest industry trends? “Conference attendance is extremely valuable when it comes to keeping up with industry trends. Our Course Coordinators are each required to attend one conference per year in addition to one major professional development upgrade. The most important way to keep ahead is industry feedback and surveys. In 2019, AACDS conducted a large-scale survey

How important is it for members of the beauty industry to stay updated and further their education? “The world of aesthetics is highly competitive and being more qualified than your competitor gives you a significant point of difference. Consumers are well aware of issues surrounding the safety of cosmetic procedures and therefore trust between client and therapist is crucial to building a clientele. Holding a formal qualification in dermal science provides instant credibility strengthening the relationship with new and existing clients. Although a formal qualification provides the strong foundation to aesthetic practice, continuing professional development (CPD) is champion of keeping updated. Most professions require their members to complete a certain number of CPD points per annum, however the beauty industry does not currently require this. Nonetheless, it’s still the therapist’s responsibility to provide a duty of care to their clients and part of this is keeping your knowledge and skills updated. AACDS offers all graduates free membership to Aesthetics CPD for 12 months upon graduating.”

Have you had any experiences (work, travel, health, relationships) outside of the beauty industry that you believe makes your training different? “AACDS (as part of Niche Education Group) support The Hunger Project and Niche’s Director April Jorgensen often travels to remote African communities to learn about entrepreneurial businesswomen who’ve been

THE EDUCATORS

of all cosmetic clinics in Australia asking what skills they need graduate dermal therapists and cosmetic nurses to hold. Course content is based on the survey results, so industry is able to recruit AACDS graduates knowing that their scope of practice is aligned with their clinics needs.”

FAST FACTS

TRAINING ACCREDITATION All the following AACDS courses are Nationally Accredited:

Advanced Diploma of Cosmetic Dermal Science* (undergrad) Graduate Diploma of Dermal Science* (postgrad) Graduate Diploma of Cosmetic Nursing and Injectables* (postgrad) Diploma of Personal Care Formulation (undergrad) *Also recognised for laser licensing in QLD and WA YEARS IN THE INDUSTRY AACDS have specialised in formal training in dermal science, dermal therapies and cosmetic nursing for over 15 years. EDUCATIONAL AREAS OF SPECIALTY Laser and light-based therapies for laser licensing requirements Dermatoscopy Cosmetic dermatology Cosmetic injectables Integration of health and dermatology Providing employment opportunities

able to end their own hunger and poverty. This unique aspect of the college has strengthened our understanding of the importance of connectedness with our students. If we can connect with amazing women on the other side of the globe, we can achieve better connections with our students in Australia. To do this, we’ve implemented CPD/ networking events in which all current and past students and employers are invited to attend. We showcase specific technology on the evening including live demonstrations. The CPD events provide a great opportunity to online students to meet fellow students and our Trainers and for graduates to meet potential employers.”

Linda Sim CEO Niche Education Group www.nicheeducation.edu.au PROFESSIONAL BEAUTY

107

the E DUC ATOR S I HAVE ALWAYS BEEN FASCINATED BY MAKEUP AND HAVE BEEN SO FORTUNATE TO BE ABLE TO TURN THIS LONGSTANDING PASSION INTO A CAREER WITH JANE IREDALE. I LOVE THE FACT THAT I AM RESPECTED FOR MY EXPERIENCE AND EACH DAY I GET TO COMBINE MY TWO LOVES – MAKEUP AND EDUCATION.

– Erin Voyer WORKING AS A MAKEUP ARTIST HAS ALLOWED ERIN VOYER TO PASS HER KNOWLEDGE ONTO STUDENTS TO HELP THEM PROGRESS THEIR SKILLS. What does it mean to be an educator? “Anyone can pass on information but to have the skills to be able to encourage students to develop their confidence and build their knowledge up enough to pass it on to their own clients is a skill that for me, has developed over time. I really love that my many years’ experience as a makeup artist is being passed on to those within the industry to help them progress their own skill sets. Being approachable, relatable and accessible are extremely important attributes of an educator and I am constantly aware of this, implementing it into all the avenues of education that I deliver. As an educator it is important to be flexible in the delivery so the needs of the group can be pinpointed, making sure they are getting the most out of all classes. This sometimes requires thinking on your feet and making quick changes but is often easily done and will always provide the most benefits. As an educator it is also important to keep in touch with a constantly changing world and always have the attitude of making progress with our own continual improvement. Finally, believing in what you are delivering is so important as it will always shine through if you love what you do, believe in

108

WWW.PROFESSIONALBEAUTY.COM.AU

what you are saying and deliver that to the best of your ability. I feel very lucky to have found an amazing makeup brand that I get to work with every day, I am very passionate about jane iredale. “

Outline the highlights of your education program for the year 2020 “As a company with a long-standing history in Australia, a great deal of our therapists have already attended some form of jane iredale training so our focus is to help inspire those therapists to keep their product knowledge up-to-date, as well as build on new and innovative application techniques and providing constant education with new products that jane iredale releases. We have recently revitalised all our core education classes to ensure our therapists gain a solid understanding of our full mineral makeup range and leave with the confidence to refer and recommend to their clients. Our makeup education classes allow our therapists to be a part of engaging demonstrations, one-onone customised coaching and feedback throughout the day.

How important is it for members of the beauty industry to stay updated and further their education: “As the old saying goes “knowledge is power”! The beauty industry has changed dramatically over the past 20 years and with the introduction of social media and influx of influencers it has made it even more important to stay updated and continually furthering our own education. Whether this be through attending regular industry workshops and seminars, watching online webinars and YouTube clips or simply following makeup accounts on social media platforms, all of these avenues will help to continually build skills and industry knowledge. Those who have been in the industry for a significant period of time do need to embrace the new technologies, understand them and know that gaining knowledge is right at your fingertips - once upon a time books were the best way to gain knowledge but we are now able to give our clients information instantly and conveniently. “

How do you “train the trainers” and ensure they are up to date with the latest global advances and findings “Research, research, research! My experience when it comes to “training the trainers” is that emphasis must always be put on to ensuring they will learn

THE EDUCATORS

We find this approach revitalises long-term stockists who already are familiar with the full range and gives those who are new to the jane iredale brand the tools to be able to confidently give their clients the full jane iredale experience and service as intended. Our other main highlight and focus of our education program for 2020 is to build on our specialised classes where we will be running fun, informative and interactive makeup workshops. As example, our Festival of Makeup workshops will feature demonstrations of various makeup looks from day to evening, identifying eye and face shapes with corrective techniques for both, as well as recommending eye shadow shades to enhance different eye colours. We are also pleased to be launching an e-learning platform in 2020, to complement our formal education classes, and focus on more online webinar style learnings too.”

FAST FACTS

YEARS IN THE INDUSTRY I have been in the beauty industry for almost thirty years. I spent most of my career as a Channel 7 makeup artist, as well as freelancing for television and film working on productions such as The Block, Project Runway, Dancing with the Stars and The Project. I also enjoyed a long career as hairdresser and makeup artist in the bridal industry as well as teaching at TAFE and I am now loving that I can share my passion of jane iredale mineral makeup with others! EDUCATIONAL AREAS OF SPECIALITY My area of speciality would definitely be makeup application and product knowledge. A company like jane iredale requires me to be always up to date with the latest products and the wonderful, clean ingredients that are so beneficial for every person that wears them. I really enjoy sharing makeup application tips and tricks that I have learnt over the years with all the attendees and showing them how to approach makeup from a different angle to get the result they want. WHAT I LOVE MOST ABOUT MY ROLE I have always been fascinated by makeup and have been so fortunate to be able to turn this longstanding passion into a career with jane iredale. I love the fact that I am respected for my experience and each day I get to combine my two loves – makeup and education.

something new that they can take away with them. As the trainer guiding the session it is of the utmost importance to ensure that the training being presented is always up to date. I regularly source educational information from all over the world, often from areas that the trainers aren’t yet aware of and help them to understand how they can use this to benefit their own students and clients. Research must be done on a regular basis to ensure that any information being passed onto others who are already experienced in teaching is the most current and relevant.”

Erin Voyer National Educator jane iredale www.margifox.com.au PROFESSIONAL BEAUTY

109

the E DUC ATOR S I AM INCREDIBLY PASSIONATE ABOUT EDUCATION AND FEEL THAT BEING ABLE TO SHARE INFORMATION WITH MY PEERS AND OUR CUSTOMERS IS A PRIVILEGE. – Victoria Curtis

VICTORIA CURTIS REVEALS THE VITAL ROLE EDUCATORS HAVE IN CREATING FUTURE LEADERS. What does it mean to you to be an educator? “I believe educators play a vital role in influencing and nurturing future industry leaders, by sharing their vast experience, values and knowledge. By investing in education and making this a key focus in business, we ultimately benefit our customers and the beauty industry overall. I am incredibly passionate about education and feel that being able to share information with my peers and our customers is a privilege. The benefit ultimately sits with our clients, as the aim is to offer the most premium service, product and experience on the market. Staying up to date with information, industry trends and new product launches means that we are one step ahead of the game. We can only achieve this through education and programs that facilitate change and constant improvement in everything that we do.”

Outline the highlights of your education program for the year 2020? “Each year we host education events across Australia and New Zealand for our retailers, at locations such as the Art Series Group, The Sofitel and The Hilton. Our events consist of

110

WWW.PROFESSIONALBEAUTY.COM.AU

Makeup Demonstrations, New Product Launches, Sales and Retail Training as well as a presentation from myself and our head educators. In 2020 we plan to host our first retailer and client event in New Zealand with a panel of industry experts, followed by a series of these events in Australia. The events will not only focus on educating our retailers and their staff, however we will also include and welcome their clients in order to further educate them not only on their makeup skills, also the importance of mineral makeup and how it can benefit their skin. I am personally excited to share our industry knowledge with clients directly as I feel it can only benefit the industry as a whole.”

What is the biggest challenge when it comes to education? “Education is often overlooked and when it should in fact be a priority for all businesses in any industry. We can never stop learning and growing and education keeps us one step ahead of the competition. Sharing new ideas and watching these become

THE EDUCATORS

FAST FACTS TRAINING ACCREDITATION A certificate in makeup application Degree in Accounting and Marketing at Swinburne University.

a reality is all part of evolving and changing in the fast paced environment that we live in. I believe it gives us the edge and keeps our staff motivated and inspired. Information as they say is “power”. Holding that power gives us the ability to become industry leaders and trend setters. Rather than trying to find the time for education, we should be focusing on the importance of it and building it into everything we do.”

How do you as an educator keep ahead of the game and up with the latest trends? “I find that watching the trends overseas carefully and interpreting these for our market, is the best way to maintain that edge. Not every trend will suit the Australian customer, however we can draw inspiration from these trends and allow them to inspire us. Reading industry magazines and online material is key to keeping up to date with the latest news and being proactive rather than reactive to change.”

How important is it for members of the beauty industry to stay updated and further their education? “Education is the key to development. In today’s environment, change is instant and we must always be prepared and informed. The only way to possibly achieve this is through information sharing and improving our skill set constantly. The more we know, the more we can succeed in offering the very best for our clients. As a member of the beauty industry, clients expect us to share our industry secrets and knowledge. This adds value to what we do and also value to their experience. Staying up to date means having the ability to deliver this level of service and set yourself apart from the rest.”

YEARS IN INDUSTRY I have been in the beauty industry for 20 years My very first part time job was at the age of 15 in my uncles hair dressing salon. EDUCATIONAL AREA OF SPECIALTY Both marketing and accounting My first professional role in the beauty industry was in the marketing department of L’Oreal Australia. TRAINING THE TRAINERS Training our own educators is all about focusing on our brand and staying in our lane, while ensuring that we stay up to date with industry trends via social media, online resources and staying close to those in the industry both in Australia and offshore. I personally travel to various beauty industry conferences throughout the year and return home to Australia with new trends, ideas, products and makeup looks that I feel will be relevant for our market. This way we constantly have our finger on the pulse, aware of what is coming and ready to add our very own flavour to it. WHAT I LOVE MOST ABOUT MY ROLE I love everything about my role, however the part I love the most is meeting with and hosting events for our loyal and wonderful customers. There is nothing quite like treating them to a makeover and recommending products that work for their skin and their colour profile.

Victoria Curtis Founder Victoria Curtis Cosmetics www.curtiscollection.com.au PROFESSIONAL BEAUTY

111

the E DUC ATOR S IT IS ESSENTIAL THAT AN EDUCATOR INSTILLS CONFIDENCE IN THEIR STUDENTS TO BE SUCCESSFUL LEARNERS – Gay Wardle

AFTER 40 YEARS IN THE INDUSTRY GAY WARDLE SAYS SHE LOV ES TO SEE PEOPLE GROW A ND FLOUR ISH THROUGH EDUCATION. What does it mean to you to be an educator? “I view the role of educator as diverse - someone who is supportive of their students, able to build upon the knowledge already possessed by their learners and more importantly someone who can challenge others to learn, think and evaluate information for themselves. Educators need to be able to coach their students by providing feedback that builds upon their strengths while creating opportunities to further develop areas of need. It is essential that an educator instills confidence in their students to be successful learners. Skin is my subject area and when teaching my students about this, I give them the tools that enable them to think and analytically diagnose skin disorders. I place great emphasis on the necessity for ongoing learning and I strongly encourage my students to continue with their research so that they stay focused with current practices. For me personally, educating fellow therapists instills a sense of awe, as I love to see people grow and flourish. To be a part

112

WWW.PROFESSIONALBEAUTY.COM.AU

of another’s journey of learning is very rewarding. Developing knowledge and capacity in others will strengthen the industry that I am passionate about. Education is everything!”

How do you as an educator keep ahead of the game and up with latest trends? “To remain ahead of the game and up with the latest trends, I practise what I preach. Learning is part of my daily practice. I read journals and academic articles constantly. I also attend several conferences throughout the year – both nationally and internationally and I network with others. My network community includes doctors, nurses, therapists, business coaches, motivational speakers and most importantly experts in skin. Learning with my colleagues has ensured that I remain focused. I am very passionate about our industry and I am inspired by it’s constant evolution. The only way to remain up with the latest trends is to grow and evolve along with the industry. Lifelong learning is the key.”

THE EDUCATORS

FAST FACTS

Outline the highlights of your education program for the year 2020? “2020 has been deemed the year of growth and success for us all and my education program will be all that and more. This year, I am excited to be launching my online Everything You Need to Know About Skin program. I am so passionate about going online as this means that Gay Wardle Education will be accessible for everyone. Anyone who is thirsty for this knowledge will be able to access this information from their own homes. Through my online program, I will

“WHEN IT COMES TO EDUCATION GAY WARDLE MAKES LEARNING PART OF HER DAILY PRATICE.” continue to be available to support students on an individual level should they require clarification regarding the content they’re studying. I will also be going international with this course when I travel to New York in September to deliver my Everything You Need to Know About Skin program. Come and join me if you can. I would love to see some of you in the Big Apple! 2020 has again seen me invited to speak at the various Beauty Expos held throughout the year. Come along to Melbourne and Sydney – I would love to see you at one of my lectures. The expos are great for networking. I will also continue with my work both nationally and internationally – working between Australia, New Zealand and America. All course dates and details will be advertised on my website.”

TRAINING ACCREDITATION I have a Bachelor of Health Science, Graduate Certificate in Cosmetic Laser and Light Therapies, Laser Health and Safety Certificate, Certificate IV in Assessment and Workplace Training, Diploma in Beauty Therapy and Electrolysis, Diploma in Manual Lymphatic Drainage, Cosmetic Tattooing Certificate, Certificate in Paramedical Aesthetics. I hold a Queensland licence for laser tattoo removal, skin resurfacing and rejuvenation, pigmentation and hair removal. I have been part of the tertiary aesthetics. development program for a private University and have lectured at both Torrens University and ACHW YEARS IN THE INDUSTRY I have been in the industry for almost 40 years and still love it. I have owned my own clinics, worked as a skin care representative, imported a skin care range into Australia and as an educator. EDUCATIONAL AREAS OF SPECIALTY My expertise is in Anatomy, Cell Biology, Skin Disorders and Skin Diagnosis. I also have very sound and good knowledge of equipment including lasers and IPL. As I continue to study I expand on my expertise constantly. WHAT I LOVE MOST ABOUT MY ROLE For me personally, educating fellow therapists instills a sense of awe, as I love to see people grow and flourish. To be a part of another’s journey of learning is very rewarding. Developing knowledge and capacity in others will strengthen the industry that I am passionate about. Education is everything!

Gay Wardle CEO Gay Wardle Education www.gaywardle.com.au PROFESSIONAL BEAUTY

113

PROFESSIONAL BEAUTY RECOGNISES EXCELLENCE IN INDUSTRY EDUCATION

ADVERTORIAL

COSMOPROF & COSMOPACK ASIA AWARDS

Cosmoprof Asia 2019, the leading B2B event for the beauty industry in the AsiaPacific region, has announced the winners of Cosmopack and Cosmoprof Asia Awards attended by some 300 guests. We reveal the shining stars of the future. EXHIBITORS, CEOS AND management of beauty companies, executives from trade associations, buyers, media and influencers were invited to celebrate the 10 winning companies of the 2019 Awards, which were chosen from among 614 entries - an increase of 16% compared with the last edition. The winners were selected for their innovation, excellence and commitment to the industry. All winners were awarded a prestigious trophy designed by the international design agency centdegrés. The Awards, organised in partnership with the global beauty industry reference BEAUTYSTREAMS, recognise the most outstanding beauty products in each exhibition venue, providing reliability and prestige to all participating companies. Cosmopack Asia Awards celebrate innovation, creativity and design for the supply chain; Cosmoprof Asia Awards recognise the best strategies to build brand awareness and marketability. “Edition after edition, our Cosmoprof and Cosmopack Awards are gaining recognition from the whole cosmetic industry,” says Enrico Zannini, General Manager of BolognaFiere Cosmoprof. “We hold four editions each year across global Cosmoprof exhibitions and they are considered the industry benchmarks when it comes to innovation, research and creativity across all beauty sectors. Informa Markets Senior Vice President-Asia & Director of Cosmoprof Asia Ltd David Bondi says,” I am very impressed by the overall standard and innovation of the submissions this year. Every win was thoroughly well-deserved, and it was a real pleasure to honour and celebrate all of the winners’ achievements through the evening.” Special thanks were given to the juries, consisting of 22 key figures for the industry - experts, opinion leaders, media and influencers – and to 10 media partners, both Asian and international, who supported the initiatives. Attendees of the first days of the show played a key role in selecting the best proposals, too, making a vote for the winner of the Visitors’ Choice category. The event has been sponsored by the Airport Authority Hong Kong. Listed here are the winners in each category of the Awards: For further details, please visit www.cosmoprofawards-asia.com

COSMOPACK ASIA AWARDS SKINCARE FORMULA – SinoMach Technologies Limited, Hong Kong: Precision Skin Care Non-Uniform Partition Face Mask. Customers can use the Dr Goethe Cosmetics developed app to scan their skin, locate problem areas, and then use the face mask that delivers different serums to precise facial areas accordingly. SUSTAINABLE – COREANA BIO CO., LTD., Korea: Invisible Airy Patch. Innovative skin protection thanks to Extra Cellular Matrix and Skin Bio Ink delivering skin protection via ultra-fine nanosheet. SKINCARE PACKAGING – Virospack S.L.U., Spain: Secure Dropper. A cosmetic dropper with a new safety lock system that answers stringent regulations and is child proof. MAKE-UP FORMULA – Global Cosmetics (HK) Company Ltd, Hong Kong: Emulsion Colour Changing Lipstick. A lipstick that only reveals its colour upon application using hydro emulsion technology and offering moisturizing and longwear properties. MAKE-UP PACKAGING – Picca International Co., Ltd, Taiwan: Aluminium Magnetic Bullet Lipstick. A lipstick with the proportion 1:1 of aluminium cap and base, ideal for showcasing brand image. COSMOPACK ASIA VISITORS’ CHOICE: Bottlemate (Taiwan) Inc., Taiwan: PLA Jar With Coffee Grounds. A jar made of PLA and coffee grounds to reduce the use of plastics. SKINCARE PRODUCT – PROFESSIONAL AND RETAIL – Tenart Biotech Ltd, Taiwan: Maskingdom. The clay mask stick set full of moisturising, whitening, repairing and oil control functions allowing easy multi-mask application. MAKE-UP PRODUCT – DEAR DAHLIA, Korea: Paradise Dream Velvet Lip Mousse. A weightless, high-performance, 100% vegan lip formula combining lipstick pigment, lip tint and a matte finish with antioxidant moisturizing properties. HAIR PRODUCT – Kemon S.p.A, Italy: Actyva Specifici Cute Gel Base. A regenerating gel with prebiotic grapevine sap and enriched with plant extracts to modulate scalp microflora, mourish scalp cells and increase scalp elasticity. HAND AND NAIL PRODUCT – Novellia Beauty AG – LOVASKIN, Switzerland: Instant Foot Peeling. A cosmeceutical foot care spray that removes dry skin and calluses in less than two minutes, and includes hydrating and exfoliating ingredients. NATURAL & ORGANIC – Teana Laboratories, Russia: 100% Nature Powder Serum SMOOTH & COMFY. A combination of mattifying loose powder with active serum that moisturizes, is anti-inflammatory and mattifying ideal as a night serum or finish powder. COSMOPROF ASIA VISITORS’ CHOICE: N&B S.r.l., Italy: Protect & Repair B PERFECT Triple Action. Innovative & organic triple action formulation: foundation, anti-aging serum and anti-pollution SPF 15 protection, smoothing skin complexion with a refined texture for a younger and brighter appearance.

PROFESSIONAL BEAUTY

115

pro-file Payot’s CEO Marie-Laurie Simonin Braun reveals the 100-year legacy of the world famous luxury skincare brand. By Anita Quade.

You have an extensive background in beauty – tell us a standout moment for you.

“When I started my career, I conducted many consumers’ workshops throughout South East Asia. Travelling far from home, I experienced unique moments of sharing and education with local women. It has enlightened me in many ways: understanding Asian skin needs, local usage and attitudes, expectation towards skin care products.”

What is it that you love most about the skincare industry?

“As a child I was attracted by chemistry and biology, trying to understand the complexity and marvels of the human body. Today, I feel lucky to be in charge of a company dedicated to enhancing women’s health and confidence, blending beauty and medicine – my two favourite topics.”

116

WWW.PROFESSIONALBEAUTY.COM.AU

What drives you?

“As a team leader I am driven by taking every opportunity to share knowledge and experiences and make the projects and the people grow.”

What have been the biggest changes you have seen throughout your career?

“Web has changed the game. I started 30 years ago. There was no Internet and the brands were rather patronising towards their customers. Today, consumers are connected, more educated and more conscious about ingredients in products in general. They no longer take brand claims for granted. They are using comparative social apps and social network to communicate and share good or bad product experiences. They are inclined to buy products with good reviews that are matching their personal criteria of efficiency and safety.”

PRO-FILE

Tell us how you came to be CEO of PAYOT? “I started in June 2015 when the brand was acquired by new shareholders. The context was very exciting from an entrepreneurship standpoint at that stage of my career. I was thrilled as PAYOT is a brand with a strong legacy and a true international presence.”

What draws you to the brand?

“PAYOT has a strong legacy: a female Doctor founder, products formulated “à la française” with an apothecary know-how and a true sensorial experience. The brand has a consumer centric vision and we take a kind and genuine look at the authenticity of every beauty.”

What is your favorite PAYOT product? “On top of my daily skin care routine I always travel with 2 secret weapons: My PAYOT Sleeping Pack and Roselift Collagène Patch Regard.

How can PAYOT keep ahead of the game in such a competitive market?

“Creative sharing and co-creation are probably our secret ingredients. Our Formulation Centre is fully integrated within the marketing and business teams. It allows amazing agility, performant communication and fast ‘go to market’ of innovative and trendy products.”

What growth plans are there for the brand? “Business development in Asia and in travel retail are the next challenges. The brand benefits from its professional anchorage: sophisticated routines and massage techniques as well as leading position in certain countries (Australia, Malaysia) that will be key pillars to accelerate growth in Asia.” Travel Retail is on another additional touch point with consumers who are looking for brand best-sellers. We will offer our ‘must-have’ and travel-friendly products i.e. My PAYOT Brume Eclat or My PAYOT Sleeping Pack.”

This year the brand celebrates its 100th anniversary – why do you think the brand has been so successful?

“The brand’s success is built on mythical products (ie transgenerational Pâte Grise) and on the commitment of highly professional beauticians worldwide (Nadia Payot created the first Beauty School in Paris in 1947).”

How will you celebrate the 100th anniversary?

“We will celebrate with the consumer, the PAYOT team and all our partners worldwide. We intend to pay tribute to our founder by leveraging her legacy and while creating buzz and entertainment throughout the year.” n

PROFESSIONAL BEAUTY

117

BEAUTY

THE CHANGING FACE

OF BEAUTY The key to remaining successful is being able to adapt to change. ANITA QUADE chats to four beauty luminaries who have kept up with the ever-evolving skincare industry.

118

WWW.PROFESSIONALBEAUTY.COM.AU

PROFESSIONAL BEAUTY

119

BEAUTY

THE PLASTIC SURGEON

AND SKINCARE FORMULATOR

Owner of Dr Anh Plastic Surgeon Medispa Wellness Clinic and creator of her signature skincare range.

120

WWW.PROFESSIONALBEAUTY.COM.AU

Tell us why you launched your own skincare range? “I have always been passionate about skin health and aesthetics because I know how important it is to feel comfortable in your own skin. I wanted to help my patients achieve their aesthetic goals and wanted them to have beautiful healthy skin, as an essential component of beauty and confidence. And I wanted products that delivered proven results, contained premium medical grade active ingredients, a range that was simple and easy to use, that was cruelty free, Australian made and didn’t break the bank. So I developed a range that I would proudly put my name next to because it ticked the boxes.”

What has the reaction been like? “The feedback has been overwhelmingly better than I had hoped with so many glowing comments about how beautiful it is, how it actually works and how much they love it and have recommended it to others.”

How long did it take you to develop the concept and formulations? “The process has taken the past 12-18 months to bring onto the market but the work into developing it has been ongoing for years.”

THERE STILL MUST BE A REMINDER THAT BEAUTY AND AESTHETIC TREATMENTS CAN AND DO HAVE COMPLICATIONS AND THERE IS NO SUBSTITUTE FOR EXPERIENCE. What is the hero product? “The Dr Anh hero product is a special concoction customised by myself and my team for each individual patient based on their skin goals and existing skin health.”

You won WA Business Entrepreneur of the year. Tell us about that. “I won the 2017 Telstra Business Woman’s Award for Entrepreneur of the Year WA and was a National Finalist too. It was a true honour to be recognised for what I do outside of being a plastic surgeon as a woman with a strong clear passionate vision who worked hard despite challenges to realise her dreams and it was validation that I was doing okay. It was a whirlwind experience that enabled me to reflect on my own growth and that of the business from when it was a startup to building the brand and the business and project into the future.

I’ve met a lot of inspirational, strong trailblazers who are women and mums trying to make a difference who I keep in touch with now for friendship and support. The award encouraged me to keep believing in my values and vision and keep growing and giving back. And I have definitely grown in confidence since winning the award and hence have been able to launch the skincare.”

How have you seen the face of the beauty industry change? “The industry has changed in that there is a stronger consumer influence than ever before largely led by social media influencers and trends so the industry has had to adjust to listen to and try and meet the demands. More people are trying to get into the industry perhaps believing it is a lucrative market with more franchises being setup offering a range of services, which increases competition which benefits consumers giving them choice and potential price benefits. However, there still must be a reminder that beauty and aesthetic treatments can and do have complications and there is no substitute for experience.”

Any hit beauty predictions for the year ahead? “More natural looking aesthetic results with fewer breast augmentations, perhaps more fat augmentation, less dramatic lip augmentation, less buttock augmentation, stronger jawlines and sharper contours in men, more treatments to the female intimate area and more male hairline enhancement.” n

PROFESSIONAL BEAUTY

121

BEAUTY

THE BRAND AMBASSADOR

AND SKINCARE ENTREPRENEUR Jocelyn Petroni, Chanel Nail Ambassador and salon owner Tell us how you started out in the beauty industry? “I studied a Diploma in Beauty Therapy at The Strand College of Beauty Therapy on scholarship and I had a strong passion for holistic, resultsbased treatments. I then went on to gain experience at the Steiner Training Academy in the UK. In addition, I completed courses on Lymphatic Drainage, Shiatsu Massage, Reiki, and various other courses in Australia. I started my own business in 2006, the current flagship salon in Woollahra, which opened in 2016, is designed to embody my passion and dedication to optimum skin health, client care, a high end experience and attention to detail with a spa ambiance, large oversized treatment rooms and natural light. I am very affectionate and tactile so working closely with people comes naturally to me. Taking pride in my appearance and the values in my family upbringing allowed me to pursue my passion as a beauty therapist and build a business that I genuinely love and believe in. I have a meticulous attention to detail so owning my own business in the premium beauty market has always been a dream of mine and is reflective of my passionate and affectionate personality.”

How has the industry changed? “The biggest change I’ve seen is that the customer would like to experience more than just a skin treatment. You can go to any salon and have a skin treatment or peel. They seek a treatment that cares for them holistically and treats them holistically. They want a more unique experience and high-end customer care.

122

WWW.PROFESSIONALBEAUTY.COM.AU

There has been a return to niche, self-love and self-care and at Jocelyn Petroni we have always offered that – with exceptional superficial results as well. Clients want to feel part of the experience and personally connect.”

You were the first official nail expert for Chanel Australia and the first official Chanel polish stockiest in the world outside of Chanel – tell us how that came about. “I think this really comes down to my meticulous attention to detail and extensive training and knowledge on nail health and achieving optimum results. Jocelyn Petroni is also a premium environment with unrivalled client care which aligns aesthetically with the Chanel brand.”

You are renowned for your holistic resultsbased treatments, namely the Heart Chakra facial – how was this developed? “I bring in techniques that I personally practice in my life such as meditation. I’ve been practicing Tibetan Buddhism and Reiki for 14 years, so naturally it comes into my treatments. My facial treatments have always naturally incorporated these techniques and as staff have joined our team, I’ve trained them in these methods as well. We have an incredible Reiki master who has created a Reiki course for us to teach all of our therapists how to perform the practice in all of our treatments. Each therapist undergoes the intensive Reiki training course when they begin and we are all qualified Reiki Masters. I wanted to create something that aligned with my personal values and passions, incorporating personal touch was a big part of this. A ‘loving’ or ‘compassionate’ touch completely transforms our client’s energy and attitude when they come out. It transforms their skin too – every Jocelyn Petroni treatment and the signature Heart Chakra Facial infuses the healing power of Reiki. This hands-on alternative therapy reduces cortisol levels for reduced reactivity and enhanced healing rates. Touch decreases cortisol levels so the skin responds better to topical applications. Downtime decreases because of the compassionate touch given during a very active treatment.”

We believe in creating a sacred space for you to feel your best, which is why every treatment is an experience and why our clients call it their ‘happy space’. From our light and airy treatment rooms to our tranquil surroundings, everything we do is about helping you regain peace of mind and feeling like a better, more radiant version of yourself.”

Fans of your beautiful facials include Megan Gale and Miranda Kerr – how did you get a celebrity following? “I focus on what I love doing and what I’m passionate about – I’ve put all energy into doing it well. Focusing on what I love has led to opportunities both editorially and with incredible brands like Chanel. In turn, I have naturally developed a celebrity client base who really want that personal, premium touch and resultsdriven outcome.”

What will be the biggest change in the beauty landscape we can expect in 2020? “We’ve already started to see a huge movement toward Clean Beauty in 2019 and this will continue into 2020. Clients are looking for eco-conscious alternatives and natural, organic, non-toxic solutions within their beauty routines. At Jocelyn Petroni, we always want to be at the forefront of beauty and pioneering particularly in the wellness space. This month we actually launched the ‘Clean Beauty Manicure and Pedicure’ - an evolution of the Naked Manicure for the conscious consumer. The Clean Beauty Manicure and Pedicure is the ultimate uplifting, wholesome, healthy and ecoconscious beauty treat! As with all Jocelyn Petroni treatments, a thorough consultation is conducted and a personalised approach taken with each client on their nails – and the treatment is curated with completely natural and pure products. In addition, we’re loving to see the return to self-love and selfcare in 2020! Taking time out for yourself to reconnect and not just focusing on ‘beauty’ but holistic wellness treatments.”

I AM VERY AFFECTIONATE AND TACTILE SO WORKING CLOSELY WITH PEOPLE COMES NATURALLY TO ME.

What is the biggest lesson you learnt setting up your beauty business? “The biggest lesson I have learned is that beautiful is a state of being - which is why our take on beauty is refreshingly different. We believe the condition and concerns of your skin are as unique as your fingerprint. We expertly combine the power of connection with highly bespoke treatments to leave you feeling de-stressed, youthful, glowing and beautiful from the inside-out.

Can you let us in on any plans for your brand? “At Jocelyn Petroni, we’re always continually searching to offer a more premium, unique experience unlike anywhere else. This year we unveiled the new gallery space that caters for celebrity clientele, those wanting The Complete JP Experience, bridal bookings, and group bookings – a space that aligns with our aesthetic to have luxurious, high-end treatment experience like no other. As mentioned, we have also launched the Clean Beauty Manicure and Pedicure to remain constantly responsive to our clients needs and the changing beauty and wellness landscape. 2020 will continue to see Jocelyn Petroni pioneer in the beauty and wellness space and we can’t wait to share more detailed, results-driven treatments!” n

PROFESSIONAL BEAUTY

123

BEAUTY

THE ZEN GODDESS Melanie Gleeson, Founder of Endota Spa

124

WWW.PROFESSIONALBEAUTY.COM.AU

How did the Endota Spa story begin? “The endota spa story began in 2000 when a school friend and I were brave enough to take a risk and follow a dream. Leaving behind the security of full-time jobs and brainstorming in my home kitchen, we developed a modest business plan. Fuelled by my belief in the power of service to others and inspiring individuals to connect with a still space, where I believe healing begins, the first day spa was opened.”

What was your goal in opening Endota? “My vision and passion was and still is to help women be their best and make people feel better. The ethos of the brand was fuelled by my personal belief in the power of positive sharing and inspiring others to connect with themselves. The Mornington Peninsula where I grew up was the inspiration for Endota Spa. The Mornington Peninsula is a place of light expanse and stunning natural beauty inspired by the energising properties of the sun and calming effect of the water. Every endota spa aims to transport clients to a similarly euphoric space that ignites calm, invites relaxation and rejuvenates the spirit.”

Tell us the ethos behind the brand…

advantage of new features like our express LED treatments and product dabble bars. We want our beautiful products to be enjoyed beyond the treatment rooms in spa and encourage our customers to ‘bring endota spa home’ by creating their own havens and rituals for self-care. There’s also been a huge interest around express treatments, the more time poor people are becoming. “

What have you seen as the biggest change in the beauty industry? ”There is so much pressure on women today. Having a massage or a treatment is no longer a luxury - it is a healthy habit and our spas have become a haven for emotional replenishment. Not many people even knew what a spa was when we first opened and even fewer recognised the importance of wellbeing. Now relaxation and mindfulness have become more important in people’s lives. One of the biggest changes we’ve observed is that people are embracing ‘inner beauty’ and the concept that beauty is more than skin deep. Wellness and spirituality is no longer a niche market, it is now becoming what women want and need. In fact, the wellness industry is now booming worldwide and is a $4.2 trillion business. This is dramatically shaping the industry and the direction wellness providers are moving. As part of this we’ve seen a surge in interest for more natural and organic skincare and cosmetics, we’ve have always offered this option to our customers and clients so they can extend their spa experience and continue feeling good and nourishing their body and soul.”

MY VISION AND PASSION WAS AND STILL IS TO HELP WOMEN BE THEIR BEST SO THEY CAN LIVE THEIR BEST LIFE.

“The values I built the business on are Balance, Connect, Intent and Truth. I believe in cause and effect and that there must be balance with nature and humanity within our own relationships. We need to connect with the community, with each other and importantly with our own needs. We must act with mindfulness in what we do. Our intention is to be transparent and honest whilst respecting ourselves and the environment. I also believe in truthfulness. We want women to be their best and find what their truth is; I believe everyone has a spark inside them that is waiting to be ignited. Our role is to deliver exceptional customer service in an environment where women feel comfortable. Our spas are a haven for women to replenish their souls, a place where women can leave their concerns, their stresses and their ‘stuff ’ at the door and simply have some me time. It’s an opportunity to step out of the real world for a time, into a world where the only person who matters is you. This is why I do what I do. And why, all those years ago, I opened the first endota spa.”

What is the biggest lesson you have learnt? “These usually occur when I don’t follow my intuition! Most of the time I listen to my intuition however at times I have ignored my instinct. What can appear to be best from a financial or development perspective, may not be right for the brand. I take the same approach at home with my family. If something doesn’t feel right, then it probably isn’t. I am confident enough in myself now to hold strong on this.”

How have you evolved?

Any words of advice for those in the beauty industry?

“In 2019 we have seen the evolution of Endota as we continue to offer a haven for women in spa, but also gain recognition as a reputable force within the anti-ageing product category, with the launch and expansion of our New Age products. Our new retail design concepts will emphasise product experimentation and offer a sensory retail experience to our customers. We want our clients to stay and play in our retail spaces taking

“It’s important to be confident and believe in what you are trying to achieve. Listen to your instincts. Always. I wish someone had told me this when I started out, it’s something I learned along the way and I live by now. Also, surround yourself with supportive people, take time to celebrate small and big wins and be kind to yourself. Persevere and ensure you believe in what you are doing.” n

PROFESSIONAL BEAUTY

125

BEAUTY

THE EDUCATOR AND ENTREPRENEUR Founder of Skin by Sarah Hudson

Can you share with us your beauty background? “I began my career in 1993 and trained as a beauty therapist with Ella Bache’. Early in my career I advanced to salon management. My love for skin education led my career towards taking on the role as ‘Educator of Beauty Therapy’ for both TAFE and Beauty Therapy Collages. For almost a decade I advanced my career in the role of Skin Educator for Dermalogica and The International Dermal Institute. In this role I worked under Emma Hobson which was an amazing and rewarding experience and has really shaped who I am today.”

Were you always keen to be a beauty entrepreneur? “I was destined to establish my own business with all the experience I had gained and so 11 years ago, I opened my own medi-clinic ‘Skin By Sarah Hudson’. This is a boutique

126

WWW.PROFESSIONALBEAUTY.COM.AU

aesthetic clinic which offers advanced, specialised treatments and technology. My focus areas include, skin rejuvenation and anti-ageing, pre-and post-medical surgery, general skin health and specific skin scarring concerns including acne.”

What has been the most significant change in the beauty industry? “The most significant change has been the emergence of the medi-clinic. The traditional beauty salon experience focus on a more luxurious and pampering style of client experience. This often includes offerings by way of relaxing facials, waxing, manicures and pedicures, beauty related treatments and personal care. The medi-clinic has evolved directly from advancements in technology and ingredients enabling medi-style treatments being more accessible to clients for specific skin concerns. The

introduction of technologies including: laser for skin rejuvenation and firming; IPL for pigmentation; and targeted skin peels for specific concerns (such as acne). These are examples of the different type of treatments offered by a medi-clinic to that of a traditional beauty salon. Most excitingly, as a medi-clinic with access to these technologies, we are able to achieve real long-term improvements to clients’ skins that help to improve their self-esteem and lives.”

You are renowned for your customised facial – tell us about that. “I offer a customised Laser Facial, which combines both state of the art technology and ingredients. The Laser Facial is my signature treatment, I wanted to offer a service that truly transformed my client’s complexion and where they could see noticeable skin change. The treatment is customised for each client depending on their concerns for that day which may be sensitivity, ageing or rejuvenation. I can control and vary the Laser settings and professional products during the treatment to enhance and achieve different results based on monitoring the reaction and responses of the skin. Sometimes I customise a Laser Facial experience to have a more relaxed look and feel, particularly if my client has had a stressful day. The most important aspect of any treatment is that my client feels that they have been really well looked after and that I have met their needs, both in terms of their skin and their wellness.”

What do you consider the most important element of your business?

My love of education continues even now as I have been fortunate in being sought out as an industry expert on skin. I have been asked to present on skin topics, attend workshops, seminars and industry conferences. A highlight of this includes presentations at Beauty Expo in both Melbourne and Sydney.”

Can you tell us any beauty trends you foresee next year? “I think Skin Needling is going to be huge in 2020. I am seeing a big shift towards consumers opting for natural skin rejuvenation, wanting to improve the quality and luminosity of their skin and see real noticeable skin change. Many consumers have experienced skin peels, LED, IPL and Laser treatments. Whilst these services provide incredible topical skin results, many consumers are searching for a deeper form of skin rejuvenation to complement outcomes they are currently achieving. Skin Needling is being seen as an option for those who want to find an alternative option to anti-wrinkle injections.”

Why is Skin Needling so popular? “Skin Needling allows you to treat a wide variety of skin types and concerns from acne, surgical scarring and stretch marks to skin rejuvenation. All with just the one device, making it a very smart business investment for any medi-clinic business owner. RF (Radio Frequency) Skin Needling is one of the most popular services I provide in my clinic. This is largely due to the substantial skin results I am achieving with this amazing leadingedge technology.”

I WAS ALWAYS DESTINED TO ESTABLISH MY OWN BUSINESS WITH ALL THE EXPERIENCE THAT I GAINED

“The initial consultation process and creating bespoke skin treatment programs using high end technology and advanced products are the most important elements of my business. Every element of the client experience is bespoke and customised to the client’s concerns on the day of their treatment, from the beverage served on arrival, to the treatment and skin program. The follow up program is integral to the treatment and is designed around the needs of the client. I don’t have a service or treatment menu. I consult and prescribe the services to the evolving needs of the clients (some clients have been seeing me for 25 years). Investing in key technology and skin care ensures the services I offer at Skin By Sarah Hudson are relevant to the changing needs of my clients.”

How important is education? “I have always invested in educating myself throughout my career. I have ensured that my personal level of training and education is applicable to the important requirements associated with the use and implementation of new technologies. This allows me to keep pace with the trends and changes that occur in our fast paced and ever evolving industry.

What sets your beauty salon apart from other businesses?

“Skin By Sarah Hudson is a boutique Medi-Clinic, offering a customised skin program to clients’ personal concerns and needs. The central focus of my business is all aspects of skin rejuvenation. As a result, I do not offer any beauty or body services which means my expertise is focused to one area – the skin. I go above and beyond many clinics to ensure the client experience provided by Skin By Sarah Hudson is the best an individual has ever received. My own clients value my expertise and trust me with their lifestyle needs. They also know I invest in quality skin technology and skincare ensuring the treatments I prescribe are the most up-to-date and relevant to their skin concerns. A good skin practitioner should know their limits and what they specialise in. I work alongside and refer to highly credited medical professionals. The dermatologist to whom I refer, will prescribe Isotretinoin for severe acne. I also work with Dr Jack Zoumaras from Artiste’ Plastic Surgery, who specialises in face surgery and anti-wrinkle injections. I refer my clients when they seek more substantial corrections and following their amazing results I treat post-operatively to ensure to that their condition is maintained.” n

PROFESSIONAL BEAUTY

127

WAXING

Waxing Brand

How important is it to use waxing products from the same brand? Rosie Hopgood investigates.

LOYALTY

WAXING PRODUCTS CAN be confusing. There are so many different brands and lines available that finding the right balance of products for your salon can be challenging. So, for many of us, once we find a product or two from a specific brand we like, we tend to stick with them and add in different ones depending on what is on sale and what fragrance we like on the day. However, doing this can have a negative outcome to the waxing treatment. When manufacturers have developed a complete range of products needed for the waxing process, they have undergone rigorous testing to ensure that they are all able to be used together and that they give a superior treatment. “An advantage to staying with a particular brand is knowing that all of these products have been formulated to be used with one another or layered over one another,” says Francesca Fusco, M.D., a dermatologist at New York City’s Wexler Dermatology. “They’ve been tested on skin to give optimal results when working synergistically together.” James Hammer, a Boston-based cosmetic chemist, agrees that there’s a perk to using a single line. “Products made by one brand have been specifically designed to be used together” he says. “Care has been taken to ensure the ingredients of one formula won’t interfere with the effectiveness of the ingredients of another.”1 Other reasons to consider using the complete range include:

They look fabulous in your treatment room Admit it, there’s something extremely satisfying about lining up a bunch of matching bottles. Whether they’re sleek and minimalist or super girly, a complete set of products makes a serious style statement. Add a scented candle and a vase of fresh flowers in your room to complete to look. The flora inspired

128

WWW.PROFESSIONALBEAUTY.COM.AU

range of products by Jax Wax Australia will look amazing on display in any treatment room with their harmonised look and give your clients confidence in the products you are using.

They have complementary fragrances Not keen on having the treatment room having a cloud of cloying, clashing scents? If you stick with products from the same range, the fragrances will be complementary and won’t clash. For example, consider having the Jax Wax Alpine Bluebell Pre-Wax Cleanser with the Alpine Bluebell Pre and Post Wax Oil and the Alpine Bluebell Hot or strip wax and complete the treatment with the Alpine Bluebell After Wax Body Lotion. Not only will your treatment room have a relaxing lavender fragrance, but your clients won’t smell like a walking potpourri jar when they leave. Finally, it is worth remembering: Read the product literature, and follow directions because when it comes to today’s products, educating yourself is one of the best ways to keep your clients’ skin looking good and the waxing process problem free. Jax Wax Australia’s products have been tested on skin with different conditions to give optimal results when working together. Care has been taken to ensure the ingredients of one formula won’t interfere with the effectiveness of the ingredients of another. n Rosie Hopgood has been the Marketing and Sales Manager at Jax Wax Australia since January 2015. She responsible for all aspects of marketing and sales including social media. For details contact: www.jaxwaxaustralia.com

WAXING

Marzena Natural Body Wax Strips - Marzena www.au.marzena.com

Natural Look Australia Brazilian Berry Hot Wax Artav 08 8300 1999

Marzena Natural Facial Wax Strips - Marzena www.au.marzena.com

Jax Wax Cape York Amber Beaded Hot / Hard Wax Jax Wax Australia 03 5943 2422

Jax Wax Cape York Amber Depilatory Strip / Soft Wax Jax Wax Australia 03 5943 2422

Lycon Rosette Strip Wax Lycon Cosmetics 07 3004 6200

Lycon Lycoget Desert Rose Hot Wax - Lycon Cosmetics 07 3004 6200

PROFESSIONAL BEAUTY

129

TALKING POINT

THE AUSTRALIAN

WAY

130

WWW.PROFESSIONALBEAUTY.COM.AU

More and more beauty brands are looking to harness local ingredients. ANITA QUADE chats to industry leaders about the lure of being local.

INTRACEUTICALS Tell us about the Australian made hero ingredients that are making a powerful impact on the beauty market. Intraceuticals partner with the largest and most respected Australian suppliers to source high quality ingredients locally and from all over the world. It is important for us to support Australian businesses. We believe in building long term positive relationships with those we work with - our team, our customers, our suppliers. We are proud to feature and hero Australian ingredients such as the Kakadu Plum from outback Australia. We have known for many years about its high concentration of Vitamin C and the consequent benefits to the skin. The integrity of the ingredients we are using is critical to the results achieved from using our products. Our team recently travelled to the harvesting location of the Kakadu Plums with the CEO of our Australian supplier to visit and learn more about the harvesting methods and the community. We work with many botanical ingredients from Australia and are constantly on the lookout for new Australian native ingredients for our new product development pipeline. We believe that our native ingredients are so unique, just like the Australian landscape. We have always believed in the importance of having a research and development team at our Global HQ in Melbourne focusing on new product innovation and quality control of all Intraceuticals products. This is an integral part of our business even though 90% of our sales is generated in other markets (predominantly in North America). We are able to formulate and test all new products in our laboratory and receive instant feedback from our team and testers, this allows us to make any changes and finesse the final product swiftly. Is it in many ways easier to sell Australian Beauty products internationally than locally? Intraceuticals is an Australian founded and made brand based in Melbourne for the past 17 years. We have achieved success on local soil, and we are also proud of our recognition in over 40 countries and 4000 stockists globally. Over 90% of our sales are generated outside Australia, mainly in North America and we are currently experiencing huge growth across Asia and United Kingdom. Australian beauty brands are attractive globally because it is perceived as being premium, trustworthy and high quality. We have a natural enthusiasm for innovation and take the risks to be ‘different’ in a marketplace that is over saturated with new brands launching constantly.

There is a sense of ‘freshness’ with Australian brands and Intraceuticals aligns with all the above-mentioned qualities, which contributes to our success globally. We are always willing to push the boundaries to get the best results in our skincare and this is one of the reasons why Australian brands are respected. Outline how homegrown beauty products are best suited to Australia’s climate, conditions and lifestyle? Australians are known for our minimalistic, natural beauty. We value a simple life and embrace individuality. Our recent launch of Retouch by Intraceuticals perfectly reflects this. It is the next generation in skincare. The five serums are formulated with the latest technology in active ingredients for targeted solutions to create a naturally flawless look. Due to the huge size of our country, Australia has extreme climate zones. We have one of the harshest environments in the world that ranges from a tropical influence in the north to southern areas where it is cooler and milder. Intraceuticals is an Australian owned and made beauty brand. Our formulations are created on site by our Research and Development team at our Melbourne headquarters. We are focused on developing next generation formulas that delivers results-driven skincare and maximum hydration. No matter where in the world you live, hydration is a major factor in achieving a more youthful and healthy-looking complexion. Our core philosophy is our proprietary Hyaluronic Layering system. The layering process combines three specific combinations of Hyaluronic which work together to provide perfect hydrodynamics designed to deliver hydration and ingredients to the skin. All our treatments and products are water-based formulas. This allows us to create lightweight products which hydrate the skin without leaving any oily residue. Formulating in this way also allows us to use high levels of watersoluble actives such as sodium hyaluronate to help us create our high efficacy products. Our formulas have proven to be a skincare solution for varying climates, conditions and lifestyles in over 40 countries and 4000 stockists globally. Yulin Tan Global Marketing Manager Intraceuticals www.intraceuticals.com

PROFESSIONAL BEAUTY

131

TALKING POINT

ASAP SKIN PRODUCTS

DERMAENERGY

Outline how homegrown beauty products are best suited to Australia’s climate, conditions and lifestyle? asap skin products are formulated by Carley Stewart, Formulating Chemist and Managing Director of asap skin products for the harsh Australian climate where there is a high incidence of skin cancer, premature skin ageing and UV skin damage. It is also essential to treat, prevent and protect our skin from pollution, blue light and UV skin damage. From cold to freezing in winter to the varied summer conditions of heat, humidity, sun and wind, asap skin products are designed with these environmental factors in mind. Not only is homegrown skincare best suited to Australia’s climate, conditions and lifestyle, but regular professional skincare treatments are also key to address skin concerns. asap microplus+, combining microdermabrasion and sonophoresis is also Australian made and when used in conjunction with asap skin products, it provides optimum results. The results achieved by asap skin products here in Australia have attracted interest from around the world and asap skin products are now exported worldwide.

Do you utilise the Australian Made logo on your brand for certification and recognition, and what advantages might that offer? On every Dermaenergy box we proudly display the Made in Australia logo. This statement proudly tells the world and us Aussies back home, that our skincare brand is 100% authentically made here. Authenticity is crucial when it comes to skincare. Australia’s approach to skincare production is very strict when it comes to hygiene. When Dermaenergy launched into the UK, the ‘Made in Australia’ was the main selling point. The UK distributor knew that the quality of our brand was outstanding and worth promoting. The “A-Beauty” positioning was instrumental to the overall launch strategy. Here in Australia, Australian’s love supporting brands that are home grown. It helps keep money here in Australia and helps to keep supporting jobs and our economy.

Is it in many ways easier to sell Australian Beauty Products internationally than locally? Australian beauty products carry the same perception as our country itself; clean, healthy and gorgeous! It is well known that Australians live in one of the harshest climates on earth and that if our skincare is effective in these conditions it can stand up to almost anything. Internationally, Australian skincare brands have a reputation as being clean, green, no-nonsense, safe products, that are still very effective. For these reasons, selling asap skin products internationally can be marginally easier than selling locally. What satisfaction does it provide you in supporting local jobs and community as an Australian Made manufacturer? It is an important and a key company objective that our product is locally made to support local jobs and our community. In supporting locally made this also helps to maintain our high ethical standards and credibility. With overseas brands continually being introduced into the Australian marketplace, we pride ourselves in creating and providing products which are effective, affordable and Australian made. Exporting our brand to many countries, knowing they are locally formulated and produced, provides a comforting satisfaction that asap skin products are supporting local businesses and keeping investments and employment in Australia. asap skin products have been proudly Australian owned and made for over 20 years – that is very satisfying! Carley Stewart Formulating Chemist and Managing Director of asap skin products www.asapskinproducts.com

132

WWW.PROFESSIONALBEAUTY.COM.AU

Do people believe in Australian Made science and technology when compared with overseas R&D from Germany, USA and Japan which are acclaimed for their innovative formulas? Look at Dermalogica, an American skincare brand that has dominated the beauty industry for many years. But in recent years, the flavour has changed to boutique Australian made cosmeceuticals; we have definitely observed that more, and more Australian therapists are receptive to Australian made skincare than overseas skincare lines. Obviously we believe in our own formulations, but here in Australia, our own skin therapists, now demand Australian made. They believe in them, they like to work with them and they proudly promote them. This confirms to us that Australian brands are world class and can compete in the arena with any other country. China and Hong Kong strongly believe in Australian Made. Remember in 2015 when a Hong Kong company purchased the Australia vitamin brand Swisse for $1.67 billion? Now they are seeking Australian made skincare. The Chinese believe in our quality. Outline how homegrown beauty products are best suited to Australia’s climate, conditions and lifestyle? Only an Australian skincare company can truly understand the unique needs of our climate. With our outdoorsy, sun loving lifestyle, we have one of the highest rates of skin cancer in the world, so we need sun protection products that deliver on their promise. We need products and ingredients that can withstand that, with lightweight, non-greasy and mattifying formulas that won’t just slide off. We need products that hydrate, packed with antioxidants to protect against pollution and UV exposure. We are also quite low-key in our approach – we don’t want to spend half our life applying a 10-step regime in the bathroom. We want products that are multi-tasking and that deliver. Sean Abel Founder / Creator / Director Dermaenergy www.dermaenergy.com.au

TALKING POINT

WATERLILY AUSTRALASIA

SUNESCAPE

What advice would you offer Australian companies setting out on their brand journey for the first time? 1. A strong vision! Be clear what you stand for and be ready for the long haul. Having a passion is an exciting way to begin but to commit to a compelling purpose is what will keep you focused during the challenges. Know why you are in business and how your product serves others both internally and externally. Integrity is key! 2. Your brand is not your logo. Every touch point a consumer has with your business is part of your brand. How they journey through your website. How they are greeted on the phone and in person. How they experience your product. How you stay in touch. Consistency around service, ethics and accountability defines your identity. 3. Which leads to my next point. Start how you want to finish. Before you open the doors procedurise and script everything. Unsexy as it may be clarity on your WHY allows you to effectively deliver the HOW. Embedding these values into a working procedure manual makes growing a team easily while endorsing standards and ethics.

Outline how homegrown beauty products are best suited to Australia’s climate, conditions and lifestyle? The Aussie climate and lifestyle are closely linked to the types of beauty products we use, and this is particularly true of the tanning category. We get a lot of sunshine here in Australia, and because the majority of the population reside near the coast, a lot of us are lucky enough to enjoy an active, outdoor lifestyle. Whether it be backyard BBQs, outdoor exercise or our famous beach culture, Aussies are exposed to a lot of sun! Too much sun isn’t good for anyone, but it’s especially harmful for the many Australians that have British ancestry and fair skin types, so the dilemma lies in wanting to look tanned, but not wanting to spend too much time in the damaging sun! Sunescape solves that dilemma – giving a safe, natural-looking tan thanks to certified natural DHA and nourishing, skin-loving, plantderived ingredients.

What satisfaction does it provide you in supporting local jobs and community as an Australian Made manufacturer? Not only is Waterlily proudly Australian we also formulate and manufacture in our very own in-house botanical laboratory here in Brisbane Australia! Instead of mass manufacturing overseas, each product is hand made fresh each month. It is this unique blending method of entwining pure naturopathic nutrients with revolutionary cosmeceuticals and sensory aromaceuticals which makes the brand so effective. Watching each Waterlily and Spaceuticals product imagined and created in house by our beautiful and dedicated team is a wonderful gift. We see that the process of artisan crafting creates communities instead of co-workers. As a local product we take our wellness philosophy of care and connection and apply this ethos to how we approach sustainability and environment awareness. How do you foresee the Australian Made landscape changing in the future? Slow skincare, fresh batched beauty and clean and green cosmeceuticals are all innovations coming from the Australian landscape. We are renown for sustainable, eco conscious and botanically based purity. Transparent authenticity will be key. Our industry provides a real opportunity to create space to disconnect from tech through sensory touchpoints of care and connection including rituals to digitally detox, arcane treatments and mindfulness elements. Collaborations are at the forefront of brand growth. We are currently working with Australian companies to deliver new innovative technology. Partnerships with new ingredients include a sea mineral concentrate harvested from the pristine Queensland coastline delivering over 45 minerals and trace elements. We have also partnered with a leading Australian nutraceutical company to create a food grade encapsulated dermal delivery system to activate transdermal penetration and longer lasting activity. It’s exciting what the future will bring! Michelle Reeve Founder & Formulator Waterlily Australasia www.waterlilyskinbodyspa.com.au

134

WWW.PROFESSIONALBEAUTY.COM.AU

Has A-Beauty lived up to its reputation as the next big trend, following in the footsteps of K-Beauty and J-Beauty? In the tanning category it certainly has! Australia has the biggest range of retail and professional tanning products of any country, especially considering our relatively small population. We do this category better than anywhere else in the world, and the strong competition drives all of us to keep innovating and creating new, ground breaking products. People are drawn to A-Beauty because of its uncomplicated routines, native Australian ingredients and laidback feel, and I have no doubt that this ethos will continue to grow in popularity both here and abroad. The concept of uncomplicated, natural beauty has been at the centre of the Sunescape brand since its inception in 2011, and we’re so happy to see more and more amazing Aussie brands getting the recognition they deserve. Do you utilise the Australian Made logo on your brand for certification and recognition, and what advantages do you think it offers? The Australian Made logo doesn’t feature prominently on Sunescape products, but we definitely get the Aussiemade message across loud and clear with our ‘Born In Bondi, Made In Australia’ tagline. Being Australian made lends credibility to our brand, because no one knows tanning better than Aussies! I also think Australian consumers can be quite patriotic when it comes to throwing their support behind local brands – because we want to see jobs and profits staying here at home, rather than going overseas. Matt Williams Owner Sunescape www.sunescape.com.au

TALKING POINT

NATURAL LOOK AUSTRALIA

DERMATONICS

Is it in many ways easier to sell Australian Beauty products internationally than locally? Absolutely, yes. Firstly, for the simple reason that salons overseas are exposed to less Australian brands, so it automatically creates a point of difference for your brand. It is a great point of difference, too, because Australian brands are seen as trustworthy due to our high manufacturing standards, quality control and the long list of Australian-grown super ingredients like Kakadu Plum, Lemon Myrtle or Tea Tree. Australian-made products have a reputation for being safe, environmentally friendly and of high quality and considered some of the finest on the global market. It’s not such a point of difference locally, because being Australian Made is more of an expectation than a point of difference. I think we are held in higher regard overseas than we view ourselves here, too.

Do you utilise the Australian Made logo on your brand for certification and recognition, and what advantages might that offer? Yes, we certainly do. Dermatonics is registered with the official Australian Made campaign for each product. Australians look for this symbol in many of their products. Although the words ‘Made in Australia’ are of some comfort to Australians and those that live here, any business can list this on their product without proper screening and certification. The true certified Australian Made logo is instantly recognised, especially by those familiar with the campaign here in Australia. This program has a standardised logo and the colors of the logo immediately reflect Australia and can be recognized from a distance without seeing any text. There is a level of confidence that comes with a brand that has gone through the process to be properly registered and certified as Australian Made and we are proud as a brand to be displaying this symbol on our products.

How has the global landscape for Australian Made brands changed in 2020 versus one or two decades ago? The skincare industry is one that is constantly evolving! In the past, consumers desire for high efficiency skincare has been greatly influenced by international brands, as Australian products were seen as less “tried and tested and proven” in comparison, however this is no longer the case. The Australian Cosmetic industry is now recognised for creating sustainable products that have gained a reputation the world-over for being some of the best skincare brands in the industry. Not only are they made sustainably, using environmentally conscious products and practices but they can also compete with any leading non-natural beauty brand. Consumers have become much more aware of where and how their products are being produced, as natural and organic trends along with the shift in environmental awareness are becoming a driving force behind skincare. Homegrown ingredients have become sought after within the cosmetics market and Australia has so much to offer in terms of Natural and Organic ingredients, with our homegrown ingredients now regarded as some of the best on the market worldwide. What satisfaction does it provide you in supporting local jobs and community as an Australian Made manufacturer? We are very proud of being able to support our local community, to have been able to maintain everything we do in this regard over the years, despite the evolution and challenges that have impacted our industry and pushed a lot of businesses to move interstate or overseas. As a family business that has been Adelaide-based for over 60 years, we have been able to employ many long-term team members and develop very strong ties with local suppliers and customers. It has always been at the core of our business to stay connected to this “greater family” of Artav Australia and drive us all to achieve, making it a very rewarding experience for us. When we all help, we all benefit! Andrew Taverna Director Artav Australia www.artav.com.au

136

WWW.PROFESSIONALBEAUTY.COM.AU

Is it in many ways easier to sell Australian Beauty products internationally than locally? I believe that Australian Beauty products sell well both locally and internationally. On an international stage, Australia is a trusted country and people view Australia and its brands as true and honest. Therefore, brands with the Australian Made logo are often viewed as high quality products, more now than a couple of decades ago. Since the 2000 Olympics, which really put Australia on the map, and the rise of the internet and social media, the world has learnt a lot more about Australia and what we have to offer. Locally, Australians are even more proud of their own brands. However, on both a local and international stage, it is just as important that the product is also high quality. A brand cannot solely rely on the their Australian Made logo. Both internationally and locally, the high quality of a product is of utmost importance. Tell us about the Australian Made hero ingredients that are making a powerful impact on the beauty market. The interesting thing about a group of hero ingredients that are native to Australia is that they are very rich in Vitamin C. There are multiple natives that sit in this category including Kakadu Plum (Terminalia ferdinandiana), Davidson Plum (Davidsonia jerseyana), Jacaranda Extract, Desert Lime (Citrus glauca) and Desert quandong (Santalum acuminatum). By far, the extract with the highest concentration of Vitamin C is Kakadu Plum. It currently has the highest concentration of Vitamin C known in a plant extract. Studies have shown that Kakadu Plum contains about 7 g of vitamin C per 100 g of dry weight extract. This equates to about 100 times the amount of Vitamin C typically found in oranges. The benefit is not only that is contains such a high concentration of natural Vitamin C, it also quite stable, unlike some formulations that contain synthetic ascorbic acid. This makes these Australian natives quite attractive and a unique point of difference for Australia and the Australian beauty market. Dr Donna Lee Marçal, PhD Co-Founder of Dermatonics www.dermatonics.com.au

TALKING POINT

PELACTIV

ORGANIC NATION

How has the global landscape for australian made brands changed in 2020 versus one or two decades ago? The worldwide popularity of Australian made products has exploded over the past twenty years. Australian made products are internationally recognised as being clean and ethically made, have excellence in quality and are manufactured at the highest standards. We can now embrace the fact that Australian manufacturing is equal to, if not better than some cosmetic manufacturing companies internationally. In fact, over the past ten years we have seen an increase in the number of offshore businesses getting their products made in Australia for these very reasons. Australia is a popular choice for product manufacturing as we have such high quality, natural ingredients. We are blessed with the most unique native botanicals that offer amazing benefits both topically and internally. Today you will see an abundance of Australian made products displayed on cosmetic counters around the world.

Has A-Beauty fulfilled its status as the next big trend following in the footsteps of K-Beauty and J-Beauty? A-beauty definitely has its place within the global beauty markets. K-beauty exploded with colourful instagrammable images, sheet masks and kitch designs. J-beauty has a different approach it is more subtle in its design and embedded in Japanese traditions of a quiet seriousness. A-beauty represents an uncomplicated approach to skincare, high-performing and designed to protect and repair skin touched by the Australian environment. A focus on our incredible native ingredients is also coming into play. A-beauty sits in a unique position. Historically our beauty traditions were heavily influenced by Europe, as we have developed we have connected with many Asian and Island beauty traditions. A-beauty brings the best of both worlds together.

What satisfaction does it provide you in supporting local jobs and community as an australian made manufacturer? Being an Australian owned business manufacturing Australian made products is rapidly becoming a rarity these days. So, having the opportunity to provide jobs and products to Australians gives me an enormous sense of satisfaction and pride and it is an opportunity that I am truly grateful for. Likewise, I can confidently say that this also works in the reverse. My employees get much satisfaction and a sense of pride working for an Australian owned business producing Australian made products. Our Stockists are equally passionate about supporting an Australian brand. They can deal with the Company directly and on real time. They have complete confidence in the brands’ quality and being Australian made and have the benefit of getting support from the Company whenever they require. How do you forsee the australian made landscape changing in the future? I believe that the demand for Australian made goods will continue to increase and therefore we will continue to see growth. This is so important for Australians as it will stimulate the economy and provide much needed employment opportunities. Continued demand for Australian made products will have a flow on effect to the manufacturing industry, hopefully supporting this sector that we have seen dramatically die off over recent years I predict that it will become much more common to see the ‘Australian map’ icon on many more international brands, particularly in China where Australian products are rapidly increasing in demand. This is a positive reflection on the Australian manufacturing industry, and will no doubt have a rollon effect and therefore create growth in our manufacturing sector. Kerry-Anne Raiola CEO Pelactiv www.pelactiv.com

138

WWW.PROFESSIONALBEAUTY.COM.AU

Tell us about the Australian Made hero ingredients that are making a powerful impact on the beauty market. You would need to be living under a rock to have not heard about Kakadu Plum. Touted as the worlds richest source of Vitamin C, it is highly stable and a little miracle worker when it comes to providing anti-oxidant protection for your skin. Kakadu Plum fits beautifully into Australian skincare as it helps fight back against one of the biggest environmental aggressors you see within the Australian environment, the sun. Tazman Pepperberry is another ingredient that is gathering international recognition. Native to the South Eastern lands of Australia. It is a hardy bush that thrives in harsh cold windy conditions. This remarkable little berry has an anti-oxidant power 3X greater than blueberries as well as being a wonderful anti-inflammatory. When we think of Australia we think of the beach and the heat, when we think of our skincare we want to make sure it maintains our skin’s hydration. Three native berries, Pepperberry, Riberry and Muntaries, also part of our bush tucker heritage, have an added benefit in our skin care. Do people believe in Australian Made science and technology when compared with overseas R&D from Germany, USA and Japan which are acclaimed for their innovative formulas? Having manufactured our products (across two ranges) in Australia for 25 years I have to say Australia is just getting better with age. As our world globalises much of the R&D and advancements in technology are available to local manufacturers. With native Australian ingredients getting more and more international focus we are seeing more innovation and specialisation. Australia has a natural affinity with nature and I honestly believe we are on a par with global leaders when it comes to creating clean, green skincare incorporating the latest in technology to ensure performance. Vanessa Jilly Co-founder of Organic Nation www.organicnation.com.au

AUSTRALIAN MADE

Organic Nation Bioactive Black Rice Scrub - Professional Beauty Solutions 1800 625 387

asap B Super Complex with Niacinamide - asap Skin Products 1300 131 970

Dermatonics Clearskin Breakout Prevention Cream Sentryca 02 9188 8819

DermaEnergy C3 Serum DermaEnergy 1300 799 709

Pelactiv Essential Skincare Precious Oils Pelactiv 02 8422 5000

140

WWW.PROFESSIONALBEAUTY.COM.AU

AUSTRALIAN MADE

Waterlily Spaceuticals Super Smart The Ultimate Wrinkle Rejuvenator - Waterlily 07 3390 3988

Intraceuticals Retouch Lift - Intraceuticals 03 9751 8000

Summer Kiss Spray Tanning Mist 15% DHA in Ultra Dark Bronze Artav Australia 08 8300 1999

Sunescape Month in Maui Instant Self Tan Mousse in Dark Professional Beauty Solutions 1800 625 387

142

WWW.PROFESSIONALBEAUTY.COM.AU

BLUE LIGHT PROTECTION Revive Moisturisers imbued with IBR-Urbiotect

Black Label by 1300 799 709 energy@dermaenergy.com.au dermaenergy.com.au

BUSINESS

5 STEPS TO ENSURING QUALITY CONTROL Want to get the best out of your business? Otto Mitter reveals his checklist for quality control and peace of mind in your company.

IN BUSINESS, IT’S always great to keep an open mind about making improvements in your workplace. It doesn’t matter what your business does, whether you manufacture products offer education, or provide a service to customers there is always room for improvement when a business is moving along its journey. Here are my top tips for improvement.

Setting a benchmark - Raising the standard Your business or brand will always have a vision and a certain feel about it that you wish to project to customers and you really need to work out what that benchmark is that you absolutely

144

WWW.PROFESSIONALBEAUTY.COM.AU

must adhere to every time you are implementing new products or services. For example, when manufacturing cosmetics we have many regulations that must be followed, GMP requirements, labelling laws and regulations, but let’s look a little deeper than that, what can we do over and above the standard requirements? Once we take on this mind set, you’ll start to see this really helps to keep your standards above the rest or what is usually expected. Yes, you will say, makes sense, but that is extra work and I don’t have time to do any extra work. Well in many cases it might not be that much extra work but to be better than the average usually does take a bit more effort from the get go. If you can ask yourself

that question am I going to be better than the average and the answer is yes, then go for it and watch your standards rise and others follow.

Learn from mistakes and document Your journey in business is one for you to learn, grow and hopefully always improve, we’re all human at the end of the day and we can only be perfect 98% of the time, right? Sometimes we have amazing ideas that make complete sense to us and then when we action those ideas they may not always go to plan and you know what? That is okay and we need to learn to understand that’s how life and business works and not beat ourselves up about it. Yes, mistakes can be very costly hence why it is a good way to learn not to ever do it again. But sometimes mistakes can be forgotten so it’s always important to track what has happened in these circumstances analyse and report on it. Write down the system for ensuring that you won’t have that issue again and then action that with your team. It’s all well and good having a conversation about things and from my experience over the years and especially when your company grows to a larger number of employees, having things documented and procedures that rectified mistakes is a great reference point to go back to and it usually reinforces the information to your team to ensure that you don’t run into that trouble again.

Ongoing training Following on from my above point, ongoing training is a vital part of improving performance and quality within your team. Using the data that you collect from mistakes you may have made along the way and various analytics and reporting you can use this information to train team members to ensure that they have the procedures they need to avoid issues in quality in whatever it is you’re doing in your business. It could be the way your team communicates within the workplace to your clients, it could be an application procedure that has not been followed in a treatment plan, it could be incorrect statements or representation on social media and how your brand wishes to be represented. There are so many aspects to business that need procedures and ongoing training to ensure that you maximise quality control on all of these levels. The training doesn’t necessarily need to be expensive or even outsourced, just ensure the sessions are exciting to your team and engaging so keep thinking outside the square but remember that keeping the ongoing training positive, influential, motivating is going to excite your team and motivate and help to lift those quality standards and keep them consistent. Look at the areas in your business that maybe falling down and implement some positive training strategies and watch things turnaround.

Feedback assessment from team members – Listen to your team Most of the time as a business owner, we have a great idea on what it is we need to do and implement so we can continue to grow

and have customers adoring what we offer. However, businesses also really thrive on fresh ideas and sometimes these fresh ideas can happen in brainstorming sessions or getting great feedback from your team members who are often on the coalface of what is happening in the business. There’s an old saying which is hire people that are better than you at doing particular tasks and I’ve certainly seen this works for me over the years, if you have the right people on your team they can certainly help you come up with ideas and strategies that help to improve the quality of your services. Having regular meetings and great communication with your team and just asking them questions and getting feedback on what they think could be improved often opens up doors that you may not have seen were there in the beginning. Ultimately as the business owner it is up to you to guide the ship along the journey but listening to your crew can really help you get to that destination a little faster.

Positive approach and focus on improvement If we always had an outlook that everything we do is perfect and there is no need to improve then most likely we’d get a good shock along the way when we see our competition soaring past with some innovative system that we haven’t thought of yet. The world really is moving faster than ever, and information is so readily available at everybody’s fingertips. Some people say that “knowledge is power”, however that knowledge is of no use if it is never implemented in the right way. That knowledge will just sit there forever until somebody does something with it. Focusing on having a positive approach to improving any systems within your business is also a big one for me, positivity is very infectious and will encourage others to help you achieve these goals, I’m not saying that you have to laugh, smile, hop skip and jump into work every morning, what I’m saying is you need to really believe that what you’re doing is the right way and be enthusiastic about it - not this is a drag and it’s a real pain to have to follow this system kind of way. That kind of attitude will drag you and everyone else down around you. Harness your knowledge to action the systems that are going to take effect and keep a clear eye and focus on what it is that is falling down. Have a game plan with your team, identify the issues, understand everyone’s interests that is involved, list the solutions and options, agree and then implement. After these steps you evaluate and track your progress. Following these steps can help raise the quality standards and give you the advantage over the standard. n

Otto Mitter Managing Director www.eximport.com.au

PROFESSIONAL BEAUTY

145

INTERIORS

The Interior Design looks

SET TO TRANSFORM YOUR SALON SPACE IN 2020 Here are the looks that are going to dominate salons for the year to come. 2020 is all about looking beyond ‘what’s trending’ and embracing a style you love that represents your brand. Comfortel’s Brand Manager Lisa Feleppa shares her salon inspiration.

BRANDING BLUSH

Olive & July Beauty Studio WA @oliveandjuly

With blush, coral, and nudes being introduced into many salon’s branding identity, it’s only natural that it is making a huge influence in how salon interiors are incorporating the oh-so lovely feminine hue. In 2020, you will see more salons embrace their brand colours and not be afraid to introduce it into wall colouring, fixtures, décor and even furniture and equipment. If it matches who you are as a business, it will never outdate and I’m excited to see more of this influencing more salon spaces in 2020.

Anastasia McGrath Make Up Studio & Academy NSW @makeupbyanastasia Photo credit: The Palm Co. @the.palm.co

Skin Collective WA @skincollectiveau The Parlour Room NSW @theparlourclovelly

REFINED BOHO

For the Naturalist within, this is a laid-back style that’s earthen luxury. With Byron Bay your design muse, the look is very much about keeping things simple while adding natural textures like timber, cane and rattan with an earth colour pallet that ignites the senses and centres the mind. Beauty Ink Eyebrows + Skin WA @beautyink_perth

Designer Tip: Instead of scattering individual plants all over the place, the newest idea is to concentrate them in one area of the salon, think plant pots with carved stone or even an arrangement of dried floral like pampas. Little Company NSW+VIC @_littlecompany

BEAUU NSW @itsabeauulife Photo credit: The Palm Co. @the.palm.co Design: @somethingmoredesign

Aesthetica Byron Bay NSW @aestheticabyronbay 146

WWW.PROFESSIONALBEAUTY.COM.AU

ARCH WAY TO HEAVEN

Hilary Holmes Make Up VIC @hilaryholmesmakeup

Arches are making a huge come back and are transforming salon interior and decorating across homes, retail and salons. Curves and classic arches create a luxurious atmosphere of ancient chic, add unique character to modern interior design and enhance the elegance of the space. Whether it’s a doorway, in furniture pieces, or a bespoke wall alcove for your retail products and display, it’s no doubt, that arches are here to stay. Salon Gabrielle VIC @salongabrielle_

Kristin Fisher Eyebrows NSW @kristin.fisher.eyebrows

Photo credit: Pinterest

MODERN TEXTURES & PATTERNS

Materials like Terrazzo and Decorative Mosaic Tiles are enjoying a major revival, not just as a material but also as a design feature. The tiles are either micro and refined or oversized and graphic. Sculptural forms, touch me textures and a colour palette that is restrained, is combined with natural materials like concrete, timber and glass. The style is stripped down to its essential elements and the space is left to make the design statement. Artisan Aesthetic Clinics QLD & NSW @artisanclinics

The Skin Boutique VIC @theskinboutique

Design Tip: Have a pared-b approa a ck ch space. U to designing the se colo ur and let the natu sparingly, ral textu and patt res erns be the design focus.

Claire Francoise Skin & Body VIC @clairefrancoiseskin

BEAUU NSW @itsabeauulife Photo credit: The Palm Co. @the.palm.co Design: @somethingmoredesign

PROFESSIONAL BEAUTY

147

INTERIORS

n o l L uxe sa s s e l r o f s look SUMMER 2020

Achieving a polished and on-trend look for your salon needn’t come at a hefty cost. Here’s our edit of the key pieces to snap up this season.

148

WWW.PROFESSIONALBEAUTY.COM.AU

Shop the products inspired by beauty spaces… Aesop Hand Resurrection Aromatique Hand Wash Aesop 1300 721 754

Woven rug www.sheridan.com.au Pared back style www.target.com.au

Blush accents www.target.com.au

Klinta Organic Face Towels – Nordic Fusion wholesale@nordicfusion.com.au

Bodrallo Pinheiro platter Matches Fashion www.matchesfashion.com

Palm Beach White Rose & Jasmine Scented Soy Candle www.palmbeachcollection.com.au

Making light work www.kmart.com.au

Trending vases www.figandbloom.com.au

‘Ando. Complete Works 1975 – Today. 2019 Edition’ book Taschen www.taschen.com PROFESSIONAL BEAUTY

149

THE GLOBAL BEAUTY COMMUNITY GATHERS AT

COSMOPROF ASIA 2019

There was plenty of inspiration and innovation at the 24th edition of Cosmoprof Asia. We take a look at the highlights.

COSMOPROF ASIA, THE leading international beauty trade event in the region, concluded its four-day run (12-15 November) at the AsiaWorld-Expo (AWE) and Hong Kong Convention and Exhibition Centre (HKCEC). Once again, the show reaffirmed its role as the world’s most important gateway to the Asia market. It also proved the success of the “One Fair, Two Venues” formula by offering brand-new updates, avantgarde industrial solutions and innovative content to 2,955 highly qualified exhibitors coming from 48 countries and regions, who showcased their new products and services across the two venues’ 118,900 sqm of exhibition area. 24 Country, Region and Group Pavilions presented new projects from across the globe, with small and mediumsized companies coming from Australia, Belgium, Bulgaria, California, China, France, Germany, Greece, Hong Kong, Israel, Italy, Japan, Korea, New Zealand, Poland, Singapore, Spain, Switzerland, Taiwan region, Thailand, Turkey, UK, USA, and for the first time, Russia. Korea was the Country of Honour for the 2019 edition, featuring around 600 companies across all sectors and presenting seminars and live demonstrations of what is new in K-Beauty.

150

WWW.PROFESSIONALBEAUTY.COM.AU

“The show confirmed its leading role as the global beauty event dedicated to Asian-Pacific markets,” said Antonio Bruzzone, General manager, BolognaFiere Group, a joint venture partner of Cosmoprof Asia Ltd. “Thanks to all specific services provided on the show floor and to the special initiatives organised during the exhibition, Cosmoprof Asia offered an exclusive preview of the main trends and news from the significant markets in the area, facilitating business opportunities and networking. The show remains the most important appointment for all international companies and operators focusing on Asia, and the participation of key professional figures in the cosmetic industry confirmed it is the best of the best who attend Cosmoprof Asia”. David Bondi, Senior Vice President - Asia of Informa Markets and Director of Cosmoprof Asia Ltd, added, “Despite the challenges that Hong Kong has been facing, Cosmoprof Asia remains the ultimate meeting place for the global beauty professionals. We received positive compliments from exhibitors and high-quality visitors who engaged in serious trading at the show. This year, we had made unprecedented investments in visitor promotions and logistics arrangements showing our commitment to delivering a world-class trade

PROMOTION

show experience to our customers. As a result, the fair attracted buyers from more than 120 countries and regions with satisfactory growth in buyer attendance from emerging markets such as Bulgaria, Brazil, Colombia, New Zealand, Russia and Turkey, despite a reduced overall visitor turnout, especially from among those from Mainland China.”

Sourcing platform

The breadth and depth of products and services available at Cosmoprof Asia left professional buyers genuinely impressed. “Despite the tension in Hong Kong, we found the exhibition perfectly organised and we were glad we made the right decision to take part,” said Dana Zilberstine and Ofri Shaysh, owners of DNO Group from Israel. “We are looking forward to attending Cosmoprof Asia 2020.” “It’s very interesting to see a lot of famous and high quality luxury packaging exhibitors from Korea and we managed to acquire some prospective suppliers,” said Clarabelle Ang, Laboratory Technician with Singapore’s Vallaurix Pte Ltd. “Cosmoprof Asia is the best platform for the beauty industry worldwide,” said Priyanka Tyagi, Founder of Veeranganam Ventures in India. “It has been a wonderful experience for me to learn about the latest trends in the beauty world. I would like to give my thanks to the entire team of Cosmoprof Asia for such a well organised show, in spite of the difficult situation in Hong Kong.”

Meaningful conversation

The 2019 edition of the fair drew the attendance of more serious buyers, and remains the most robust marketplace in Asia, according to exhibitors. One of the leading suppliers at Cosmopack Asia (AsiaWorld-Expo), Anna Dato, Make Up Strategic Marketing & Account Development VP Asia of Intercos Group from Italy said, “Cosmoprof Asia is the main platform when we talk about beauty in Asia. Since our company wants to grow, especially in the Southeast Asia market, we really wanted to be here to make a stance and be visible.” Erwin Schuster, Head Market Segment New Markets and APAC of GEKA GmbH from Germany, confirmed the importance of their presence at Cosmopack Asia. He said

business is not done between businesses but between people, so it is still crucial to meet, discuss and look at the products in person. This is always far more effective than sending 100 emails. Exhibitors at Cosmoprof Asia (Hong Kong Convention and Exhibition Centre) were satisfied with the results in this challenging situation in Hong Kong. Birgit Huber, Deputy Director General at The German Cosmetic, Toiletry, Perfumery and Detergent Association (IKW) commented, “This year 46 companies participated in the German Pavilion. The expectations were not as high as in other years because of the political situation. However, a first analysis shows that for most of the exhibitors the expectations were exceeded. There were many good conversations and also more time to talk to the customers. But what was missing were potential new customers who stayed away from the fair.” Christal Leung, Skin Care Formulator & Product Development Manager at Hong Kong-based Skin Need said, “Cosmoprof Asia is not only a business platform at which to exhibit, but also a place to learn about what’s happening in the industry and how can we perfect our products and services. I can’t think of any beauty brand interested in establishing their presence in Asia who would not prioritize exhibiting at this expo.” In addition to its wide range of exhibits, the B2B marketplace featured an exclusive programme that aimed to inspire, educate and drive innovation. COSMOTRENDS Gallery showcased the most interesting products and the upcoming trends of the beauty community. The Cosmoprof and Cosmopack Asia Awards Ceremony on 13 November celebrated the most outstanding products and industrial solutions. CosmoTalks sessions across both venues provided market updates and insights dedicated to specific beauty segments.

SAVE THE DATES FOR 2020 EDITION

Cosmopack Asia (AsiaWorld-Expo) – 10 to 12 November 2020 Cosmoprof Asia (Hong Kong Convention & Exhibition Centre) – 11 to 13 November 2020 For more information about the show, visit www.cosmoprof-asia.com

PROFESSIONAL BEAUTY

151

SALON VIEW

Seaside

SANCTUARY Nestled along the Main Beach strip at the heart of sun-soaked Gold Coast is the newly opened Ultra Body and Skin. Co-owned by experienced clinicians, Monique Valle and Kellie Cohen, the space fuses the pair’s passion for aesthetics with a desire to provide the best for their clients. How did the two of you come to working together? “We actually get asked this question a lot and up until the pre-opening of our clinic, we were complete strangers! We were introduced via a family connection who through some initial discussions, realised that our skill-sets, knowledge and experience complimented each other nicely and well, here we are!

What makes ULTRA Body and Skin different to other skin and body treatment clinics? “Ultra Body and Skin is really a one-stop shop for all your body and skin needs. We are able to complete more than one treatment at once, and will often combine our treatments to help save our clients time and money.”

You’re location in Main Beach, which is a great drawcard in itself. Tell us more about the overall look and feel of your clinic. “Ultra Body and Skin is very Main Beach luxurious and classy. We have tried not to make it feel too clinical, and because of this we are often told by our clients that the clinic feels very professional but with a comfortable and inviting vibe.”

152

typically middle-aged to more mature aged. We also cater to teens with our extensive acne treatments and products.”

What are your most commonly requested treatments? “Fat Freezing! Everybody wants it and they want it now! And why wouldn’t they? It’s the easiest way to shift stubborn fat permanently! Injectables are also hot on our list of services, for both men and women.”

Tell us how the introduction of payment plans and online booking technologies have impacted your business. “Zip Pay and online bookings have allowed our clients to make appointments whenever it suits them. Zip Pay has been fantastic, especially when it comes to higher- end treatments, as clients can treat now and pay later!”

Tell us why you believe the use of The Ultraformer III is of such benefit to your clients. “The Ultraformer III is the gold standard in High-Intensity Focused Ultrasound (HIFU) devices. After working with a few other machines, nothing compares or comes close to this device. The results speak for themselves and our clients are thrilled with the outcomes.”

Who are your typical clientele?

What have been some of your biggest achievements while running Ultra Body and Skin?

“As Ultra offers an array of different treatments our clientele is a mixture of both men and women,

“Being featured on the Gold Coast news and Gold Coast paper have been our biggest achievements to date. The coverage and response from both media

WWW.PROFESSIONALBEAUTY.COM.AU

WE ARE QUICKLY BECOMING MORE TECHNOLOGICALLYSAVVY BY NAVIGATING THE CONFUSING WORLD OF GOOGLE ADVERTISING AND SEO. outlets has been fantastic for our business as we still get people coming in talking about it.”

And what have been some of the toughest challenges your business has had to overcome? “We have only been open for a short time, however as therapists we are quickly becoming more technologically-savvy by navigating the confusing world of Google Advertising and SEOs.”

Finally, tell us what is the ideal experience you hope to provide to your clients? “Ultra Body and Skin is results-driven. We listen to our clients and offer comprehensive consultations from which we’re able to create tailor-made treatment plans with the goal of achieving the results our clients are looking for. At Ultra Body & Skin you aren’t just another client, you are THE client.” n Ultra Body and Skin Shop 2, 30 Peak Avenue Main Beach, Gold Coast, QLD 07 5619 5499 www.ultrabodyandskin.com.au

PROFESSIONAL BEAUTY

153

Health and

WELLNESS These products are essential for top to toe well-being

154

WWW.PROFESSIONALBEAUTY.COM.AU

WELLNESS

Optima Nutricosmetics Ultimate 1.0 Complete Skin Food Elixir - Optima Nutricosmetics www.optimanutricosmetics.com.au

Ecoya Wild Strawberry Frose Candle â&#x20AC;&#x201C; Ecoya 1300 730 180

Sensori + Toowoomba Carnival Air Detoxifying Aromatic Mist Sensori Plus hello@sensoriplus.com.au

Goldfield & Banks Velvet Splendour Natural Spray 100ml - Goldfield & Banks info@goldfieldandbanks.com

Murphy & Daughters Green Tea Murray River Bath Salts - Murphy & Daughters www.murphyanddaughters.com.au

In Essence Pure Essential Oil Tea Tree - In Essence 1300 650 981

Palm Beach Collection Wellness Bergamot, Jasmine & Lime Diffuser - Palm Beach Collection 02 9999 4001

PROFESSIONAL BEAUTY

155

READY, SET, GLOW… Byron Bay based holistic practitioner Olivia Ferrari explains the importance of looking after your inner health for a healthy new year ahead. By Anita Quade. Tell us how you started out in holistic massage?

156

“It was a case of pure chance. I am the kind of person who wants to know everything about everyone, someone who is super curious about the facts of life and living. This desire led me to studying Human Anatomy & Physiology at University, something I really enjoyed, which not only created the foundation of my human anatomy knowledge but stoked the fire of interest. In India 2017 I was introduced to bodywork (massage) as a form of wellness, maintenance and disease prevention. Here I explored the history of massage as well as multiple modalities which I have combined into my own unique style.”

‘health’ have become such buzz words in the last 20 - 30 years and because of this there is a vast amount of misinformation claiming you ‘should’ do certain things for optimal wellness. And although gut health is instrumental to overall wellness there is no one size fits all and every tiny piece of information you read in this regard should be read with caution and personally tested with reasonable timeframes. Despite the information claiming ‘must dos’ every human body is extremely different. The bacteria in your gut is not the same as anyone else’s on earth and this must be taken into consideration when reading information from someone who is not yourself.”

How important is gut health to overall wellness?

How can people look after their gut health?

“Gut health is instrumental to overall wellness. According to Ayurvedic Tradition we believe the gut is the creator of disease and therefore should be respected in such a manor. ‘Gut’ and

“This is a huge and a very personal question. There is no book you can read, pill you can take, video you can watch that can answer this question for you. You must be the person to answer

WWW.PROFESSIONALBEAUTY.COM.AU

WELLNESS

this question for yourself through self-exploration. If I was to give someone any suggestions on how one could look after their stomach I would say meditate. Meditate and explore your body, ask it questions, listen, sit, try different foods/routines/ supplements and cease anything that doesn’t work for you. This is something that has to be done every day, something that is a continual journey not a destination, because what worked for you today may not work for you tomorrow.”

thick body cream. I have used body creams for as long as I can remember and I would say it has a lot to do with the firmness and softness. At the end of the day I wash my face with my beautiful face halo or coconut oil.”

Tell us about your beauty routine?

“Votary oils – they are divine. Expensive but oh so worth it.”

“I am involved in a super simple regime. I am moving into a space where I only want to topically apply product that I can also eat. As the skin being such a huge organ and place of absorption I really want to ensure that everything being absorbed is beneficial.”

What are your favourite daily rituals? “I have a swim in the ocean which freshens up my body and sets the tone for the day. I think cold salt water is a hidden beauty secret, my skin glows after a swim and looks much clearer. I love to scrub my feet and use body polishing gloves to cleanse/exfoliate over soap, where possible. I also use a good quality coconut oil to cleanse more sensitive areas and remove makeup. Next I put on either an Ultraceuticals SPF 30 cream or my votary 21 super seed oil depending on the weather and lavish my body in a beautifully

What are your favourite products? “Long-time favourites are Ultraceuticals (EVERYTHING! - Ultraceutical products are one of the contributing factors that helped me move away from cystic acne.), Votary 21 super seed facial oil, essential oils of all kinds and Epsom salts for alkalising.”

What is the one product that you can’t live without? What is your favourite beauty treatment? “Massage. I absolutely adore receiving massage and exploring new modalities. I think there is nothing better than having an amazing massage. I love the feeling leading up to, during and the relaxation afterwards. Up until recently, with my new move to Byron, I was having weekly massages with different practitioners. This is something I will resume to once the dust has settled and I’ve spent some time researching local practitioners. I also adore having my eyebrows shaped!”

Do you have a favourite beauty bolthole? “I love having treatments at the Langham Sydney. Although the massages are a little hit and miss, the whole experience of luxury, with the benefit of no phone signal, is divine and truly nourishing. I also love my time with my eyebrow specialist. I have been seeing Elle who works at HoneyTusk Eyebrows; the whole experience is always perfect and they really know their brows.”

Do you only use organic products? “I don’t limit myself to any subclassification. I love to explore a range of products. There are a couple of loop holes with using the word organic and therefore I tend to choose ethical brands – cruelty free and ideally not in plastic – but as we all know this can be hard to find.”

Supplements ie: collagen capsules, collagen drinks etc are big news in beauty – what do you think of this? “If they work for you then continue them I have heard some good experiences within 14 days of useage (from back pain relief to hair repair) – just triple check the ingredients. Some brands have so many added chemicals. A close girlfriend of mine was using a brand that had so many added chemicals it was actually more detrimental to her health for her to continue, do your research!”

Who inspires you? “Mother nature. I am constantly stimulated by her untouched beauty here in Byron. I find it incredible walking along the beach in the morning, seeing the sun rise above the ocean and then making my way to Broken Head where red earth meets the ocean. I love to paddle in the local Tea Tree lakes and listen to the bird song, I feel so utterly inspired to live, move and breath after my time here. I think the power of nature is underrated!”

What are your plans for the New Year? “Stay local. Living in Byron I am blessed that quite a few friends will pop here for the festivities. My new home Is right on the beach, so weather permitting beach hangs and home cooked goodness.” n

PROFESSIONAL BEAUTY

157

CAREER

HOW I GOT HERE: FLORENCE BARRETT-HILL Founder, Director of Education, Pastiche Training

Tell us about your upbringing and education. FB-H: “I was born in New Zealand and grew up in Papatoetoe, Auckland. I trained as a beauty therapist at The Joyce Blok Beauty Therapy School at Mt Eden, Auckland, graduating in 1975 and continuing with post-graduate training in 1976 as an electrologist. I was a member of The New Zealand Association of Registered Beauty Professionals as an associate member while in pharmacy and became a full member after graduation. I then served on the association committee off-and-on over the years.”

I WAS DETERMINED FOR THE THERAPIST TO BE AS HIGHLY EDUCATED AS THEY COULD BE, SO THEY WERE NOT RIPPED OFF AND UNDERMINED. What initially sparked your interest in the beauty industry? “I worked at a department store during the school holidays and learnt to blend and customise facial powders for Paul Duval cosmetics. Once I’d left school, I worked at the local pharmacy learning to be a dispensary technician; this work also included working within the store. I soon learnt that I did not have all the answers about skin so later decided to extend my knowledge base by becoming a beauty therapist.”

At the start of your beauty career, what were some of the biggest trends that came out of the skincare industry at that time. What are the biggest changes you’ve seen come through in the last three decades? “I would say that the most significant thing to hit the shelves in the mid-1960s was the moisturiser. We taught customers to use

158

WWW.PROFESSIONALBEAUTY.COM.AU

these products to improve their foundation application because, in those days, foundations were very drying and difficult to use. By applying moisturiser to the skin and blending the moisturiser with foundation they became easier to apply. By 1976, when I opened my clinic - The Florentine Beauty Therapy Clinic in Papatoetoe - facials, waxing and electrolysis were the mainstays of clinical services. Since that time, facials have become more than just relaxation treatments and beauty therapy-only skincare lines have popped up in droves. Before this, however, the industry only used domestic retail lines such as Harriet Hubbard Ayer and Clarins. Sunbeds are no longer considered acceptable, but they were very popular in the 80s!”

What led you to founding Pastiche? “Pastiche was a name that came about as a result of my working as a volunteer for the local burns support group in the mid-1980s. With that group, I helped with the rehabilitation of patients, teaching them to use camouflage makeup and assisting them back into the workforce. It was work that involved many aspects of my skill base. In 1994, I named the education side of my business Pastiche Resources because it translates to a collage, collection, combination, and/or patchwork of things, and that seemed to imitate the array of skills I had practiced during my volunteer work. Ultimately, the Pastiche training program was devised to help prevent future generations of beauty therapists to not make the same mistakes I did in my early years as a beauty therapist and clinic owner.

What is Corneotherapy, and why are you passionate about it? “Corneotherapy is an innovative and progressive methodology of thinking, with core principles based around the correction and restoration of the stratum corneum and barrier defence systems, while keeping the epidermis intact at all times. Corneotherapy cosmetic chemistry is the care of the stratum corneum using topical therapies that mimic skin structure and function.

Why am I passionate about Corneotherapy? It became apparent in the late 1990s that the industry had begun to lose its way. I believe this came about from the advent of AHA peels in the early 90s and desquamating modalities such as microdermabrasion. We (the industry) thought we had found the elixir of youth because we had a treatment that physically changed the skin by peeling it. Watching the skin peel over a week to ten days was exciting, rather misguidedly, I might add. In those days we did not know enough about the structure of the skin and the lifecycle of the keratinocyte cell onto which we were applying all these acids, nor did we fully appreciate the long term effects of doing so. It was Dr Dez Fernandes who first raised the alarm with his article ‘The epidemic of over-exfoliation’ which we published in our online e-magazine (Beautymagonline) in the early 2000s. Education was the only way to change this mindset, and with mentors such as Dr Hans Lautenschläger, together we formed The International Association for Applied Corneotherapy in 2013.

ULTIMATELY, THE PASTICHE TRAINING PROGRAM WAS DEVISED TO HELP PREVENT FUTURE GENERATIONS OF BEAUTY THERAPISTS TO NOT MAKE THE SAME MISTAKES I DID IN MY EARLY YEARS AS A BEAUTY THERAPIST AND CLINIC OWNER. Your philosophy refers to the idea that the cause of a skin concern needs to be understood before a means to rectify it can be achieved. Why is this important? “Without establishing cause and relating its effect to skin structure and function of the problem, the wrong treatment program can often be chosen, meaning the skin is not treated correctly and thus, becomes unresponsive. The cause, and then knowing the subsequent effects on the skin structure and function, is the basis of The Pastiche Method of skin analysis procedure. This knowledge can then be linked to product composition, and the result is a correctly chosen treatment program.

I teach that there are extrinsic and intrinsic causes to the clients’ skin. Some are genetic and can’t be changed; others are caused by client behaviour. If the client is not made aware of these causes she will not become accountable for change to her behaviour, and skin improvement will be negligible.”

IT BECAME APPARENT IN THE LATE 1990S THAT THE INDUSTRY HAD BEGUN TO LOSE ITS WAY. What drew you to teaching? “Some early industry suppliers tended to think of beauty therapists as ‘blonde bimbos’, which I found offensive. I was determined for the therapist to be as highly educated as they could be, so they were not ripped off and undermined. The education of therapists was vital to ensure they knew the importance of understanding the skin structure and function, cells and systems, and could then link that knowledge to product composition. They could determine whether or not a product’s composition or treatment modality was viable. I was determined for the therapist to be as highly educated as they could be, so they were not ripped off and undermined.”

You’ve experienced various career highs. Tell us about the lows. “A low point for me was realising I can no longer travel long distances nor stand for four days at a time teaching. As a result, I wrote the online distance learning program. Today, I continue to educate and stay in contact with the industry that way. Oh, and I can also continue my own education by attending university via the internet!”

What’s the best piece of career advice you ever received. “Joyce Blok said the best piece of beauty therapy equipment is ‘your hands’.”

You’re currently sharing your knowledge and experience with others. What are your current goals? “In my career - complete the cosmetic chemistry online distance learning program. Personally - enjoy family time.” n

PROFESSIONAL BEAUTY

159

PROFILE

Home Grown

HEROES ALICIA PASFIELD Founder of Rare by Livkin reveals her inspiration to Anita Quade Tell us how you founded Rare by Livkin which was launched in 2018? “I realised several years ago that there just wasn’t any products that would compliment my skin type and give me the tone, texture, radiance, rejuvenation and hydration that I needed to achieve quality healthy skin I was desperately seeking as a woman with mature skin. So after many years of product research and development I was ready to launch a high performance cosmeceutical brand, However this changed quickly when by chance I came across the newly discovered New Zealand Glacial clay which was formed over millions of years ago, Amongst the purest in the world I just knew I had to combine this mineral rich detoxifying clay with my knowledge of high performance actives, Australian Botanicals extracts and the vibrational properties of some of the rarest minerals and gemstones to create a luxurious holistic

160

WWW.PROFESSIONALBEAUTY.COM.AU

beauty brand designed to not only achieve immediate results but also energise, balance and restore the mind body and the skin.” What do you love most about the skincare industry? “I love helping women of all ages, and especially middle age women who need a hydrating base

and anti-ageing treatment that actually improves the quality of the collagen and elasticity of the skin. The skincare industry is the perfect platform that allows me to follow my passion of helping woman to find their inner spiritual beauty. I feel very accomplished and satisfied knowing that I make a difference in thousands

of women’s lives every day, Not just to improve their external beauty but affecting their overall beauty this is what I call “energetic beauty” resulting in all kinds of life changing, lifestyle choices and habits through daily rituals that change people’s lives and connection to self.” You have won numerous prestigious beauty awards – any standout moments? “For me I think the very first award is always the one you remember the most, to be recognised in your first year as the best Australian beauty brand 2018 by Byrdie Beauty was a standout and memorable moment, knowing there was hundreds of new brands that entered in this category and Rare was the one selected out of so many nationally truly was a fabulous achievement. Another standout would be our first magazine feature it was offshore with British Vogue they featured our Glacial Lift Diamond and pearl sleep mask it really set the bar for me at that time.” Words you live by in business? “Passion, commitment and innovation.” Favourite beauty treatment? “I love using my Rare Glacial Lift Tone Firm & Lift Diamond & Pearl Sleep mask combined with my Rare I Am Delicate Sapphire and gold day mask with my Rose Quartz Facial Roller it is essential to practice this beauty ritual three

to four times a week and after about six weeks you’ll actually notice the skin and epidermal layers beginning to repair themselves from within and deep down beneath the surface toning, firming and lifting the skin.” Beauty icon? “Actually I don’t have a particular model or beauty icon that I can note because my main focus and goal is to help all women, and I’m talking about, normal everyday women, feel like beauty icons themselves.”

Who inspires you? “I’m inspired by my dad who has gone through so many health issues of late. He’s been my hero since I was a little girl and we still remain best friends to this day, we spend quality time together He teaches me that no matter what life throws at you, you never give up and you never give in.” The one beauty product you can’t live without? “Actually it’s not just one product that I can’t live without... I found that using the entire Rare Collection and beauty tools like the Rose Quartz Crystal eye mask

Favourite beauty salon/experience in THE SKINCARE INDUSTRY Australia? “Beauty & Balance IS THE PERFECT Cronulla NSW - Eliska PLATFORM THAT ALLOWS Graeves is an incredible ME TO FOLLOW MY therapist and entrepreneur PASSION OF HELPING with a wealth of knowledge in beauty treatments WOMEN FIND THEIR INNER her holistic beauty salon SPIRITUAL BEAUTY. provides fully customised professional skin treatments. My favourite is their which is designed as a meditation Lymphatic Therapy Facial + LED tool for the skin combined with rare working within the skin to increase Rose quartz facial roller to tone and the health & vitality of the cells.” smooth my skin is essential.” Best beauty memory? “My best beauty memory was actually noticing in my own skin the improvement and the overall quality and elasticity of my skin after I started using my Rare by Livkin products for a month and hearing my closest girlfriends tell me how beautiful and radiant my skin appeared to them.”

Soundtrack to your life? “It’s my inner dialog and self-talk that gives me the courage and the motivation to continue striving forward against the odds with confidence and a winning attitude. My mornings are all about feeding my mind with motivational and inspirational dialogue to get focussed and kick start the day.” n

PROFESSIONAL BEAUTY

161

TECHNOLOGY

TECH TREND WATCH With advancements in technology Brittany Vescio reveals the latest devices to watch out for in 2020.

LOOKING BACK AT the end of 2019, clinics began to question the validity of the claims that skin needling companies and their related devices were making, discovering that in some instances not all was as it appeared to be. We believe that this will strongly define the tech trends and advancements we will see throughout 2020. We will undoubtably see more emphasis placed on relevant certifications and approvals, especially from bodies such as the Therapeutic Goods Administration (TGA), which is the regulatory authority that is responsible for the regulation of medical devices and products in Australia. When a company would like to supply a device that has an intended medical application, outcome or result in the Australian marketplace, the device must go through a stringent process of scrutiny before it can be listed in the Australian Register of Therapeutic Goods (ARTG) database prior to release. For a device to legitimately make medical claims in Australia such as “reduces scarring”, it must firstly obtain clearance from the TGA and consequently hold an ARTG certificate which is publicly available on the TGA’s searchable register: www.tga.gov.au/searching-australianregister-therapeutic-goods-artg. Whilst companies cannot advertise the fact they are TGA listed, it is imperative that when you are considering investing in a skin needling device, as a practitioner, that you ask for details on their certifications, approvals and listings to protect yourself, your clinic and especially your clients. Other global certifications and approvals that prove superior quality and performance include: CE, ISO & FDA. CE is a certification marking for products manufactured & designed and/or sold in Europe. This marking indicates conformity to health, safety and environmental protection standards plus adherence to the EC (European Community) directives, otherwise known as legal acts. Medical

162

WWW.PROFESSIONALBEAUTY.COM.AU

products for medical treatments require a product certification according to 93/42/EEC. It is crucial to highlight that a normal ‘CE’ (non-medical) is only a declaration by the manufacturer itself and it declares the conformity of the product to general electric household standards. It is in no way comparable to a medical CE. A medical CE requires a conformity assessment conducted by a notified body whereby a products design, manufacturing environment & processes must adhere to the Medical Devices Directive (MDD). If a device or component of a device only has “CE” standalone, then this is non-medical. On the other hand, CE followed by a series of numbers i.e. “CE0123” means that the product has a medical certification – the number indicates the medical certification and the notified body which issued the certification. ISO, the International Organization for Standardisation, is an independent authority which develops and publishes International Standards that are common across many nations globally. Some countries require ISO 13485 for regulatory approval, it represents the requirements for a comprehensive quality management system utilised for the design and manufacture of medical devices. This standard works in respect to the European Medical Devices Directive 93/42/EEC as discussed above. The U.S. Food and Drug Administration (FDA) is responsible for protecting public health by ensuring safety, efficacy and security of products including that of medical devices. If the FDA grants an approval or clearance, it means the agency has determined that the benefits of the product outweigh the known risks for the intended use. To do this, they review laboratory and clinical tests conducted by companies and as a result, they will determine premarket approval and/or notification of medical devices. In summary, these regulatory bodies are vital for ensuring adherence to safety and quality outcomes of medical devices in Australia and globally. It is important to identify genuine scope and validity of CE and ISO markings according to their corresponding certificates which can be produced by a supplier or manufacturer. Likewise, it is just as important to confirm listing of medical devices in TGA and FDA registration databases. This will in turn impact the types of skin needling devices purchased and used in clinic. We’ll see a shift with advanced treatment therapists moving from performing collagen induction therapy treatments to medical microneedling treatments. With the backing of their device’s company, advanced microneedling education and appropriate accreditation, this will lift clinics’ results, reputation and treatment offerings. n Brittany Vescio Head of Operations, Derma Aesthetics. www.dermaviduals.com.au/exceed

TECHNOLOGY

SiriusTM is a multi-application platform that provides solutions for in-demand treatments including photorejuvenation, hair removal and facial veins. The system uses the patented, narrowband Ellipse IPL technology which combines five handpiece options to cover a variety of treatments, a built-in patient database and a quiet and ergonomic operation. The technology also provides touch screen technology and a guided mode with pre-user settings for easy learning. Candela 1300 226 335

Solari by Lutronic - the Solari flashlamp is driven by Lutronic’s Slimmer Mode Technology to evenly produce a very stable, flat and homogeneous spectral output over the entire pulse. Solari offers Square Pulse Technology with S-Toning (sub-micro pulses) to treat the indications such as skin tightening and rejuvenation, acne, and stretch marks. Advanced Cosmeceuticals 1800 242 011

The M22 is essentially four technologies in one casing, giving clinics the ability to treat over 30 skin conditions, plus hair removal. It features Universal IPL with Optimal Pulse Technology, Expert Filters and Lightguides that can be easily changed. Also, ResurFX – the only True Fractional Non-ablative / Skin Resurfacing with CoolScan technology and contact cooling, as well as the versatility to add more treatment options with MultiSpot Nd:YAG and Q-switched Nd:YAG lasers. Lumenis 1800 586 364

IPL-SQ handpiece is one of five attachments available on the Etherea-MX system. The handpiece is a state-of-theart device that combines multiple filters, precision tips, a variable pulse width and square-wave pulse. It practices a multidisciplinary approach to treatment options, and is used for hair removal, anti-aging, and to treat pigmented lesions, vascular lesions and acne. Cryomed Aesthetics 1300 346 448

PROFESSIONAL BEAUTY

163

BUSINESS

HOW TO FIND AND RETAIN STAFF One of the biggest challenges in any business is hiring qualified employees and then keeping them. Charles Watson reveals his top tips for workplace harmony. Keeping the band together Finding and retaining talented employees is one of the constant challenges in business. The detrimental effect of high employee turnover is considerable. Replacing a departing employee, training new employees, the loss of experience and specialised knowledge of the departing employee are all costly effects of high employee turnover. Additionally, the negative effect on the productivity of your remaining employees can be considerable. However, there are a few strategies you can implement to form that high functioning team, and keep the band together. Put simply, it’s all about leading the team, which starts and ends with you. Practically, you need to influence those around you to achieve great results or you aren’t doing your job. Leading a team is challenging and requires continual development, but is probably the most important factor in retaining talented performers.

CRITICAL AREAS OF LEADERSHIP Trust Although it can go against our conditioning to instantly trust someone, it is an imperative for a productive workplace. Employees who feel they are trusted will show more initiative and are more likely to take ownership of problems when they arise. Conversely, your employees need to be able to trust you from the get go. Trust does not necessarily increase with time, so you need to display your competence and your values at all times.

Communication Open and regular communication with employees is a core element of developing a trust-based workplace culture. Continuous performance feedback is key, so a yearly performance review is not going to pass muster. If you are still doing that, stop now. A 10-minute meeting every week or fortnight, with an agenda, helps you to realise any employee concerns that need addressing and provides employees with valued feedback on their progress. Regular communication with employees can stop a small problem from becoming an uncontrollable one. Be truthful but fair in your feedback, however, just saying nice things to employees to avoid discomfort is not okay.

Challenge your employees Challenge and stretch your employees by setting realistic performance targets or ensuring they receive ongoing training to develop their skills should form part of the lifecycle of all

164

WWW.PROFESSIONALBEAUTY.COM.AU

your employees. Make sure you set high standards of expected performance and behaviour as it brings out the best in everyone. Great employees will generally rise to these challenges and get considerable satisfaction from their efforts. As part of challenging your employees you need to understand the developmental level of each employee. Assess each worker and push appropriately, but know when to pull back. For example, don’t micromanage a worker who is experienced and has a high degree of expertise. That disengages a high performer quicker than anything else you might do. Conversely, don’t leave an immature worker to their own devices hoping the best outcomes will occur.

Disinfect toxicity Everyone can have a bad day, however ongoing poor employee attitude and or performance towards work and those around them destroys any hope of having a high functioning team. I see employers tolerate completely unacceptable behaviour for far too long and the consequences are enormous. Other employees will leave and the team quickly becomes disengaged. Gossips, malingerers, and those who just skate along need to be moved on. I am sure there is a job for them at your competitor’s business.

Hire well If you hire well you are more likely to create a high functioning team whose skills and experience can be harnessed for its value to the business. Even if you use all the current methodologies and algorithms for hiring, the very act of employing someone is still a leap of faith. Not all your employees will be absolute rockstars and that’s ok. Some will be ‘growers’, some will be solid and reliable, and you may even be lucky enough to hire that workplace unicorn. n Charles Watson General Manager, Workforce Guardian www.workforceguardian.com.au

The secret to perfect skin. BEFOR E

A FT E R A CO U RS E O F T RE AT M E NT S

• Australian cosmeceutical range • Results driven skincare • Select 7 Skin Peel System • Great price point and markup • Easy to use and recommend for retail • Annual marketing planner in place • UltraRewards - Client Loyalty Program • Staff skincare rewards • Flexible Opening Orders • Regular Salon Training

Find us on

1300 660 297 ultraderm.com.au

LET ONLINE BOOKINGS POWER YOUR BUSINESS We’re all looking for ways to save time and money but we don’t always take advantage of the solutions that are staring us straight in the face. William Zequiri shares the secrets to courting clients online.

ONLINE BOOKINGS, BE it via Instagram, Facebook or you own website, unlocks a world of new clients and opportunities for your business. The award winning team at Shedul.com, have devoted the last five years to revolutionising the beauty and wellness industry to give you the best-in-class, easy to use software solutions. They’ve ensured you have everything you need at your fingertips (for free) and have addressed the growing client expectation to be able to book everything online, with absolute ease, anytime and from anywhere. Schedul’s top clients reveal why online bookings can change your business life.

1. Cut Workload In Half You’re in the business of making peoples’ days. Your clients know you for your high-quality services and an unforgettable experience. It’s why they come back to you time and time again! And yet, you seem to spend so much of your time answering

166

WWW.PROFESSIONALBEAUTY.COM.AU

the phone or responding to emails instead... Enabling online bookings to frees up time and allows you to focus on what you do best. One business owner based in London told us she spent nine hours a week managing her calendar. That’s nine hours she could have spent on her craft helping her clients become happier and healthier. When she enabled online bookings with Shedul, those nine hours reduced to just one. She saved an entire day’s worth of work per week! Time is not only reduced but also much better optimized. Blake who runs the trendy Flappers & Gentlemen salon, said his front of house staff are able to spend more time greeting clients and preparing appointments because “the phone has gone quiet but the calendar is still just as full.” Another merchant said that while it’s hard to admit, her own receptionist position has been made almost redundant and has transformed into Head of Front of house who manages the entire customer journey.

Enabling online bookings means that your clients can book with you 24/7, based on your true availability. Clients have the freedom to book at their own pace, on their own watch. Bookings are often made outside your working hours, so you’ll boost sales by staying “open for business” even when you have finished working for the day. Lesley from The Therapy Hut said that she used to spend her evenings following up on missed calls, texts, and voicemails, time she›d much rather have spent with her family. “People still ring up the phone a lot but since we’ve included a message suggesting they book online in our voicemail, there’s no need to leave a message or call us back. I’m able to clock off completely at the end of the day and spend more time with my family. As well, we tend to find that when we wake up in the morning the calendar is full with new appointments” Life gets in the way sometimes, especially for busy people. Having the option to book on their commute home or before bed brings a level of convenience clients didn’t previously have.

3. Going Digital (everyone else has) Due to its convenience, industries that used to rely heavily on the telephone for booking appointments have been disrupted by the Online world in the best way possible. Of course there will always be a place for the telephone; sometimes a human’s voice just cannot be substituted.However, businesses can make the entire booking process easier and more streamlined for clients to free up the phone line for the more important conversations. The Speakeasy Barbershop caters to a younger age demographic that owner Lesley says has abandoned the telephone altogether; “Society, in general, seems to be steering away from phone conversations. If they don’t have to, they won’t call. They’d rather text or “like” something instead. So online bookings have made it super easy for the younger generation, who we’re seeing schedule appointments with us more and more.”

Go Social Making an appointment via social media is a piece of cake now as well, sync your online system to the likes of Facebook, Instagram, and Google to give your clients the ability to book from a platform they’re familiar with. They can also share your business directly with their family and friends. Word of mouth on a much grander scale; social media has become an essential marketing tool in the Beauty and Wellness industry. Lesley told us; “We’re covered on all social bases. The over-60s who aren’t generally as tech-savvy can still navigate to the book now button on our website (usually). Instagram is great for the younger age group and those that want to scan our haircuts before they book, and Facebook brings a mix of all ages and preferences too.”

4. Tighter Security, Fewer Mistakes With billions of dollars worth of services booked and transactions made online every day, online bookings and payments are now more secure than they’ve ever been. Client details are protected by fortified networks, so clients are more comfortable putting sensitive information such as credit card details onto their Shedul online booking profile. All for a secure and faster checkout at the end of their appointment. Clients benefit from the convenience, and so can you. Ensure that you’re

BUSINESS

2. Open For Business, 24/7

paid on time and set up features like no show protection policies that are actually enforceable because now you have payment details securely on file. Andreea from Blush + Blow says taking payments is so much easier now that client card details are already in the system; “The Shedul payments system is amazing. Being able to charge for no shows is more convenient for us, and the client benefits as well because they know our policy.” No shows and last minute cancellations are the worst. It’s an industry-wide problem that Shedul is tackling from the source.

4. Fewer mistakes There’s always at least ten things happening at once when you’re running a busy salon or spa. Mistakes sometimes happen so it’s no surprise that appointments are sometimes scheduled for the wrong time or service and a phone number or email address is taken down incorrectly. When customers have the ability to book themselves, they can make sure all the details are accurate so you can be confident that confirmations and reminders are being sent to the right address. A cleaner client base gives you a better return when you launch marketing campaigns and automated messaging tools. They’re less likely to arrive in your client’s junk folder too. Names, addresses, and contact details are secured and protected at all times with an online system.

5. Smarter Insights One of the best things about enabling online bookings is it’s completely in sync with your business calendar and management system. All bookings, clients, and sales automatically appear in your system, so you’ll know who booked what, and where they came from. Andreea (Blush + Blow) says “We use everything in Analytics, it’s so easy to see who has made a payment and how much we have made in sales over the month. We take tips too, and our old process involved recording everything on a piece of paper. The paper always went missing... Tips are so much easier to keep track of now so our team is happier.” Up-selling extras and add-ons is easy when clients can see everything on offer right in front of them, and online service descriptions give customers more clarity about what they’re booking. Perri from the Revitalize Beauty Salon found that by letting clients book in their own time and by crafting the perfect service menu, they›re discovering new treatments and products all on their own. “In the salon, we would be throwing a million options at them for treatments. Now clients don’t have that same pressure and they actually end up buying more because they can see all our services in front of them with descriptions, so they know exactly what they need.» And there you have it. The reasons merchants have given us for activating online bookings. n William Zequiri and Nick Miller are the founders of Shedul. www.shedul.com and marketplace: www.fresha.com.

PROFESSIONAL BEAUTY

167

PROMOTION

The new frontiers of the cosmetic industry

AT COSMOPROF WORLDWIDE

BOLOGNA 2020

Get ready for the latest in beauty and innovations at this year’s event. INNOVATIONS, TECHNOLOGIES AND brand-new projects for the cosmetic industry will be presented at Cosmoprof Worldwide Bologna 2020. From 12 to 15 March with Cosmopack and Cosmo | Perfumery & Cosmetics and from 13 to 16 March with Cosmo | Hair, Nail & Beauty Salon, the leading B2B event in the world dedicated to cosmetics will host experts, opinion leaders, agencies and trend scouts, to share the possible factors that, from now until 2030, will characterise the evolution of beauty worldwide. “Cosmoprof Worldwide Bologna is a unique event of its kind, because it offers a complete overview of the beauty sector - says Gianpiero Calzolari, President of BolognaFiere. - With over 150 countries represented, more than 3,000 exhibiting companies and over 265,000 operators, the event hosts the traditions of every corner of the world, presents the excellence of each country and offers a projection of trends for the next 10 years. At its 53rd edition, Cosmoprof is still the most up-to-date format, following current market needs.” Cosmoprof Worldwide Bologna 2020 will welcome professionals and experts from all over the world in thematic garden specific to each sector: from the roots of today’s cosmetic industry, the vision of cosmetics in 2030 will take shape on the show floor. The experts will be able to evaluate how their activity will have to adapt to phenomena such as the digital revolution, new forms of socialization, attention to sustainability and environmental resources, and the multicultural evolution of our society.

The next frontier of innovation: beautytech start-ups

Research and Development is one of the driving forces of today’s cosmetic industry: it is thanks in part to the study of new technologies, new ingredients, and interaction between brand and customer that leading international companies have been able to establish themselves in the sector. On the threshold of a new decade, the new frontier of innovation is beauty tech: beauty becomes digital, and Artificial Intelligence, Virtual Reality and Augmented Reality become key elements for taking care of one’s self. At Cosmoprof Worldwide Bologna 2020, the Service Center will host 32 start-ups specialised in online platforms, digital solutions, virtual apps for product testing, e-make-up and 3D make-up services, software and services for customisation, new solutions for retail stores, and interactive digital platforms. Thanks to the support of the Italian Ministry of Economic Development and ITA - Italian Trade Agency, the start-ups will participate in Cosmoprof Next: a pitch competition that will

168

WWW.PROFESSIONALBEAUTY.COM.AU

promote the best projects by venture capitalists, investors, buyers and institutions. The initiative is organized in collaboration with Cariplo Factory, FaB - Fashion and Beautytech, FoundersFactory, Living in Digital Times, and Unicredit Start Lab.

Cosmoprof & cosmopack awards

For Cosmoprof Awards, there are five categories dedicated to the best proposals in finished product: Skin Saviors, New Kid, Hair Industry breakthrough, Make-up and Nail game-changer of the year, Nature Miracles. The Cosmopack Awards will celebrate the excellence in the supply chain, following 5 categories: The Fountain of Youth: the ageless Skincare formula, Luminary make-up packaging, Designers’ delight in packaging, The make-up formula transformer, Champion of sustainability. Winners will be announced on March, Friday 13, at the Service Center.

Cosmotalks

The most qualified international experts and opinion leaders will participate in CosmoTalks, the educational section of Cosmoprof Worldwide Bologna 2020, to share their vision of the future of the industry and analyze the trends, new media, digital innovations, and the social and economic changes that will most influence the beauty industry. At the Service Center, from Thursday 12 to Saturday 14 March, 10 panels will focus on key issues for operators and companies in the sector: the future, trends, new markets, digital, and sustainability.

The initiatives for the beauty salon and spa sector The trends and innovations for the beauty salon and spa sector will be the focal points of OnStage. For the 2020 edition, Cosmoprof proposes an innovative approach: within the Beauty Forum Gallery, from Friday 13 to Monday 16, the newest and best performing massage techniques, the latest news concerning dermo-pigmentation, “sound therapy”, and SPA treatments will be the subject of live demonstrations with international experts, who will help beauty professionals to rediscover the centrality of their professionality and training. Sales and management techniques of the beauty sector and the latest trends in make-up will also be showcased. With the innovations and technologies in the industry, beauticians tpday have a unique role in the care and well-being of customers. For more information, visit www.cosmoprof.com

PROMOTION

BEAUTY MELBOURNE

OPENS REGISTRATION Are you ready for a line-up of world class education for 2020? Check out the event set to inspire the industry. REGISTRATION IS OPEN for Victoria’s premier event for beauty professionals, kicking off the Early Bird ticketing period. Beauty Melbourne is the largest gathering of professional beauty brands and suppliers in the Victorian beauty industry and is set to inspire thousands of visitors in 2020 with innovative product offerings from leading brands, a plethora of exciting features and a line-up of incredible educators. Beauty Melbourne has released their highly anticipated 2020 education program, which is a must-see for beauty professionals wanting to expand their skillsets. Globally celebrated experts will bring their insights to Melbourne to showcase their styles, tips, techniques and talents to the industry’s eager professionals. The program features insightful sessions on topics including business, health and wellness, professional skills, anti-ageing/dermal, makeup trends and artistry, and more. Anticipated highlights of the program include ‘Six Essentials Every Website Needs to Increase Conversions’ led by esteemed business and marketing consultant, Heather Porter. The session will give valuable insights on how to execute marketing campaigns and generate leads, sales and bookings from your salon’s website to increase revenue for your business; must-know tactics for running a successful beauty business in the technically advanced culture of 2020. Talented makeup artists and beginners alike will benefit from the incredible sessions dedicated to makeup trends and techniques at Beauty Melbourne. Celebrity makeup artist, Chantelle Baker, has painted the faces of A-listers including Gigi Hadid, Boy George, Sarah Jessica Parker and Elyse Knowles and will be sharing her signature tips for how visitors can put the glam and glow into their makeup routines during her ‘Build Your Makeup Repertoire’ session. The organic beauty industry is positively booming, and in turn, consumers are more conscious of their skincare decisions than ever. Niki Ford, CEO of Australian Organic, will bust myths

in her highly anticipated ‘The Power of an Organics Approach in the Beauty Industry’ session around what ‘natural’ and ‘organic’ really mean, how salon owners can incorporate organic beauty in to their businesses, and what the growing demand for organic products means for the beauty industry. Keeping up with the latest game-changing trends is a sure-fire path to success for any beauty professional, and Beauty Melbourne is here to keep visitors in the know. Sampling and shopping from over 200+ leading and boutique professional brands under one roof is a significant drawcard for visitors attending Beauty Melbourne each year. Several new exhibitors have been added to the line-up of brands showcasing the latest beauty innovations to visiting aesthetic professionals, including SNS, Pure Body Luxe, Retention Systems, and FloAesthetics, who will be exhibiting for the first time. Beauty Melbourne is also thrilled to welcome back brands including Eco Tan, Crown Brush Australia, Timely, Lycon, CND, Caronlab and The Global Beauty Group, who will all be returning to Beauty Melbourne in 2020. Visitors wanting to make the most of their Beauty Melbourne experience can take advantage of the incredible-value AllAccess Education Pass. Designed to allow visitors to pick and choose between all sessions in the education program, the All-Access Education Pass provides access to all 18 Look ‘n’ Learn sessions in the business, professional skills and anti-ageing/ dermal categories over the two days of Beauty Melbourne. The All-Access Education Pass includes 2-day show entry and is just $199 during the Early Bird period. Single session tickets are also available for purchase from $99. Beauty Melbourne takes place 28-29 March 2020 at the Melbourne Convention and Exhibition Centre (MCEC). Early Bird ticketing ends 11.59PM AEST, Friday 14 February 2020. Tickets are available at www.beautymelbourne.com.au

PROFESSIONAL BEAUTY

169

URBAN Escape Updating your spa menu can be a challenge. Anita Quade chats to Spa Manager Kelly King at spaQ- a quirky bolthole in the heart of Sydney’s CBD about the Vitamin C facial.

Tell us about the steps involved in the Skeyndor Vitamin C Facial.

“The spaQ Skeyndor Vitamin C Facial begins with a relaxing welcome ritual. The skin is then prepared with a thorough cleanse using a delicate cleansing milk, followed by the Derma-Peel Resurfacing Cleansing Gel. Thermal Concentrate Water is then sprayed over the face and neckline to for fresh, soft skin. Next, the Antiox-Brightening Program 35% is then applied to the skin. This contains Vitamin C 25% concentrate and the Antiox-Illuminator Booster 10% (pomegranate and acai extracts) are applied using the brightening massage ritual following Ayurvedic techniques. The Calming Aloe Mask is then applied and the Jade Stone Massage ritual is performed. After removing the mask, we finish with eye care and Moonlight Protective Cream.”

What makes this treatment so special?

“This treatment uses the latest Vitamin C range from Skeyndor - a line that contains triple antioxidant action for an even more

170

WWW.PROFESSIONALBEAUTY.COM.AU

radiant, light effect. The guests receive a treatment with 35% Vitamin C and antioxidants to improve the synthesis of collagen, increases antioxidant activity, protects against photo-ageing and has a lightening effect on the skin. The treatment is unique as it incorporates the jade stone Ayurvedic massage. The jade stone supports purification, has calming properties and aids drainage.”

Tell us why you have chosen Skeyndor products for the spa? “We chose Skeyndor for their reputation in combining science and luxury. They embrace technological, scientifically tested concepts and ensure only the highest grade quality and ethically sourced ingredients go into their products. They were a great brand fit for spaQ.”

How do they stand out from other brands?

“Skeyndor’s award-winning delivery systems and ingredient innovations are all clinically tested and proven. Skeyndor has been

BEAUTY ESCAPE

at the forefront of the most exceptional and advanced formulations, active ingredient discoveries and technology in the beauty industry.”

What is the most popular treatment on your menu?

“Definitely spaQ’s signature Freshly Picked treatment! It encourages guests to book a block of time (usually 60 or 90 minutes) and make a treatment selection on the day, using the therapist’s personalised knowledge to guide them to the perfect choice.”

How often do you introduce new treatments? “spaQ extends seasonal specials and introduces new treatments after a thorough research and development process. Our treatment experiences will always cater to the individual needs of each of our guests. We play up the designer concept and deliver a consultative and personalised approach to the spa experience.”

Any plans for the spa in 2020?

“We always like to keep our guests guessing! We always say the price of vogue is eternal reinvention and we wouldn’t have it any other way!” n

PROFESSIONAL BEAUTY

171

LAST WORD

FIONA

TUCK

Fiona Tuck has more than 25 years of experience in the professional skincare and wellness industry. This author, nutritional medicine practitioner and founder of Vita-Sol reveals her inspiration. My mantra is…”Let go and let God….it always works out in the end.”

True bliss for me is…”Being at home with my family appreciating the simple things in life. Health is everything and something not to take for granted.” I love makeup because…”it makes me feel feminine and confident.”

The one product I can’t live without is…”Vita-sol Infinity powder.” My goal this year is to…”Say no to more things and stop and smell the roses. There is something very empowering about saying no and not feeling the need to explain yourself.” 172

WWW.PROFESSIONALBEAUTY.COM.AU

Words I live by are… ”Anything is possible to those that believe.” If I wasn’t an entrepreneur I would have been…”Bored.”

I would tell this to my younger self…”Do what you want to do, not what people expect you to do. I used to worry way to much about what others think especially about weight and now I realize nobody really notices or cares what you look like anyway.”

My career highlights…”There have been so many from travelling the world, working in television, writing a book and developing my own products.” Life lesson I have learnt… ”Go with your gut, if it feels off it usually is.”

Celluma ELITE

Celluma PRO

Celluma SKIN

The Professionalâ&#x20AC;&#x2122;s Choice For Enhanced Skin Care Therapies

Celluma LITE

ACNE | WRINKLES | PAIN DERMAL WOUND HEALING FDA-CLEARED, MEDICALLY CE MARKED Registered with TGA as Medical Device Class IIA

daniel@mdlscientific.com.au 0434-933-882 www.celluma.com

EVENTS

BIOSSANCE BREAKFAST Biossance celebrated its launch into Australia with an intimate breakfast at The Grounds of Alexandria. Event MC Isabelle Cornish introduced international guests from Bioassance including digital brand manager Laura Minch, global education manager McKenzie Bolt and senior director, sales and education Nancy Turchin. They spoke about the history and creation of Biossance.

MORPHE LAUNCHES AT THE STUDIO Cult makeup brand MORPHE launched into the Australian market with an exclusive party at The Studio, Rosebery. Loved by makeup artists, models and celebrities worldwide, the rule-breaking makeup brand promoted its highly anticipated holiday collections, which was showcased throughout the evening. Greeted by a confetti-laden media wall with ‘it’ girl DJ Asia Carino on the decks, guests also experienced an interactive video projection which transformed the room into a MORPHE paradise. A welcome speech from MORPHE Regional Manager Ebony Worsley kick-started proceedings and gave guests an insight into the brand and its unique culture. MORPHE artists were also on-hand to provide makeup touch-ups to high-profile faces including celebrity makeup artists Max May and Michael Brown, as well as YouTubers Flex Mami, Rowi Singh, Rapper Amarni and a host of professional makeup artists. Guests snacked on delicious canapés, including halloumi sliders, American style fried chicken and everyone’s favourite, Krispy Kreme original-glazed doughnuts. All guests departed with a generous gift bag full of coveted MORPHE products including their new 39L palette, holiday setting spray and professional holiday brush set.

174

WWW.PROFESSIONALBEAUTY.COM.AU

DAVID JONES SHOWCASES NEW GROUND FLOOR David Jones re-opened the doors to the Ground Floor of its flagship Elizabeth Street store, unveiling a new luxury beauty and designer accessories space. The launch party was hosted by David Jones CEO, Ian Moir and attended by a slew of high-profile guests, including David Jones ambassadors Victoria Lee and Adam Goodes, alongside media. A tower of champagne and a performance by Client Liaison welcomed incoming guests to the store. Revamped luxury beauty counters were revealed, neighbouring bespoke store-in-store concept spaces for international designer accessory brands. Redesigned treatment rooms were opened and are occupied by La Prairie, La Mer and Rationale. Moir described the new floor as an embodiment of David Jones’ original mission: ‘to sell the best and most exclusive goods.’

ANTIPODEAN CELEBRATION Ecoya celebrated the launch of its antipodean-influenced Christmas Collection with a stunning cocktail party. Guests perused the latest collection that included candles and diffusers in two limited edition Christmas fragrances Fresh Pine and Wild Strawberry Frosé. Ecoya General Manager Claire Barnes flew in from New Zealand for the event.

PROFESSIONAL BEAUTY

175

EVENTS

DERMAVIDUALS THANKS CLIENTS The Dermaviduals team kicked up their heels at QT Sydney recently to host a get together with loyal staff and clients. Hosted by Dermaviduals’ co-managing directors Reika Roberts and Simone Vescio, guests got into the ‘holiday cocktail party’ theme, dining on fresh oysters, prosciutto and melon, and goats cheese tartlets. Sparkling wine kept the mood light as the intimate group partied into the evening. Reika and Simone took the opportunity to thank their brands and advertisers for their ongoing support and shared vision for an equally exciting and successful 2020.

MODELCO TURNS 18 ModelCo celebrated its eighteenth birthday with a pink-tastic party at Alexandria’s Pix on Location. Guests were treated to delish canapés and juices (it was a morning event, after all) before settling in to not only pay homage to the last 18 years of the brand, but to also hear first-hand about ModelCo’s plans for expansion in the coming year, growing to occupy the make-up space. Key media mingled with other guests, including YouTuber Sammy Robinson, influencers Yan Yan Chan and Jordan Simek, actress Erica Heynatz, entrepreneur and the founder of The Right Fit Taryn Williams, as well as make-up artists Leah Baines and Michael Brown, and Love Island contestant Margarita Smith.

Hosted or attended a great beauty event? We’d love to hear from you. Please email your clear photos with a brief description of the event to be considered for inclusion in Professional Beauty to our beauty editor, Hannah Gay, at hgay@intermedia.com.au.

176

WWW.PROFESSIONALBEAUTY.COM.AU

We’re back in 2020 The summit for salon, spa and clinic professionals. Take your business to the next level with a collaborative day of inspiring talks, innovative ideas and engaging conversations guided by industry experts.

Sponsorship opportunities are available Contact Glenn or Kym for bespoke solutions.

Monday May 25, 2020 Ovolo, Woolloomooloo | Sydney www.beautyandspainsiders.com.au

Brought to you by

Silver Sponsors

Professional Beauty’s Glenn Silburn: 0422 931 499 or gsilburn@intermedia.com.au SPA+CLINIC’s Kym Cowper: 0410 570 467 or kcowper@intermedia.com.au

Platinum Sponsor

Bronze+ Sponsor

Gold Sponsor

Bronze Sponsors

AD INDEX

index

Advanced Cosmeceuticals 100, 101 Aesthmed 73 Artav Australia 133 asap skin products 13 BeauDazzled Beauty 74-79, 81 BEAUTY & SPA Insiders 24, 25, 177 Beauty Melbourne 11, 169 BizCover 53 BLC Cosmetics 33 Celluma 173 Christina Cosmeceuticals 180 Comfortel 39 Cosmoprof Asia 150, 151 Cosmoprof Bologna 54, 168 Cryomed Aesthetics 2, 3, 35 Curtis Collection 112, 113 Cynosure 43 derma aesthetics 15, 45, 102, 103 DermaEnergy 143 Dermalogica 59 Dermatonics 139 Encore Beauty 51 Ex Import Niche Products 69, 84-85 Guinot 19 Inskin Cosmedics 17 Intraceuticals 141 Kitomba 61 Le Beaute & Nail Supplies 90, 91 Lycon Cosmetics 96, 97 Margi Fox Distributors 108, 109 Gay Wardle Education 110, 111 MediSpa Solutions 104, 105 Niche Education Group 106, 107 Nutritional Skincare Academy 86, 87 Payot Cosmetics 4, 5 Pelactiv 94, 95, 135 Professional Beauty 179 Professional Beauty Solutions 1, 20, 21, 98, 99 RefectoCil Australia 92, 93 Rezenerate 49 Shedul 6, 7 Sydney College of Hair & Beauty 88, 89 The Startup Collective 65 Timely Salon & Spa Software 47 Ultraderm 165 Waterlily Skin Body Spa 137

178

WWW.PROFESSIONALBEAUTY.COM.AU

COME JOIN OUR PARTY!

For nearly 25 years Professional Beauty has kept salon professionals informed… and we’re only just getting started! Our magazine, eNewsletter, social media, website, roundtable series or business summit can deliver you vital industry intel. Professional Beauty believes education is an essential source of growth in the Australian aesthetics industry... so here’s your complimentary invitation to join the party. Hover your phone camera over the code to visit the website

www.professionalbeauty.com.au/community

IT’S NOT A SLOGAN. IT’S TRUE BENEFITS AND OUR REASSURANCE TO YOU. For more than 35 years, CHRISTINA COSMECEUTICALS has been committed to delivering leading professional solutions by harnessing the dynamic combination of traditional botanicals with scientifically proven ingredients. As a result, our treatment systems and home care products are successfully able to target and resolve impaired skin health and a broad range of skin conditions safely, and with outcomes that truly surpass expectations. IT JUST WORKS. For your FREE SAMPLE TREATMENT KIT, please call or email us at SKIN FACTORS (*conditions apply).

TO LL FR EE 180 0 82 4 282 | i nfo @s k i nfac to r s .co m . au