Professional Beauty January-February 2022 by The Intermedia Group

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JAN•FEB 2022 THE BIBLE OF THE BEAUTY INDUSTRY

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CONTENTS

Xxxx/Xxxx 2021 2022 January/February 11 12 16 18 22 26 28 30 32 34 36 39 51 66 68

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70 72 74 76 78 80 82 84 88 86 90 94

Editor’s letter What’s on PB radar News Beauty Investigation: Riding the Omicron Wave Cover Story: Synergie Skin Makeup - Australian Made Skincare - Cleansers Skincare - Day v Night Skincare - Body New Products Viewpoint -The benefits of flying the local flag Talking Point - Australian Made Education Supplement Meet the Educators Jessica Perdis of By The Be. Douglas Pereira reveals his skincare journey Skinfluencer with SkinMed The science behind Ellus & Krue Brow Trends by Eye Couture Tips to keep your clients returning Talking Beauty with Hannah Gay Beauty Barometer - truSculpt Industry Profile with UNOIT Wellness - Reception Area Home grown insurance by BizCover Mental Health support Beauty Escape with Retreatment Botanics Diary

ON THE COVER

22 XX

Synergie Skin founder and forumulator Teri Vinson reveals her 20 year career journey and the importance her ‘Clean Science’ ethos. Turn to page 22.

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PUBLISHER BHA MEDIA EXECUTIVE CHAIRMAN Simon Grover MANAGING DIRECTOR Craig Hawtin-Butcher chawtinbutcher@intermedia.com.au EDITOR Anita Quade aquade@intermedia.com.au NATIONAL ADVERTISING MANAGER Julie Davidson jdavidson@intermedia.com.au ART DIRECTOR Ryan Vizcarra ryanv@intermedia.com.au BEAUTY EDITOR Hannah Gay hgay@intermedia.com.au

What better time than in the past couple of years to be Australian Made. Those flying the local flag have reaped the benefits during the pandemic and have supported jobs here. These innovators chat about the major drawcards of staying on-shore. Find out how you can transform your business to offer a local edge on page 38. When it comes to Australian Made Australian skin scientist, cosmetic chemist, published author and founder of Synergie Skin – Terri Vinson reveals her dedication to Australian Made and her 25 year skincare journey of formulating her own line of active cosmeceuticals and mineral makeup in line with her ‘Clean Science’ philosophy. Find her incredible story on page 22. We also check in on local businesses to find out how they are juggling the tough trading conditions that range from staff shortages to client cancellations. Read their thoughts on page 18. This year, the PB team has many exciting innovations in store to grow the brand and to continue to provide our loyal readers with the most up to date and engaging content available. Thanks for continuing on this exciting journey with us. Until next month…

PRODUCTION MANAGER Jacqui Cooper ONLINE & NEWS EDITOR Ruby Feneley rfeneley@intermedia.com.au SUBSCRIPTIONS subscriptions@intermedia.com.au

EDITOR’S LETTER

WELCOME TO THE first issue of the year – and what a bumper edition it is! Once again our Educators supplement makes its annual return and we here at PB headquarters have been inspired by all the innovations that industry leaders have been implementing to adapt to the ever-changing beauty landscape. I chatted to beauty and skincare owners about their goals for 2022 and their plans to continue to expand their education offering. Read their inspirational stories on page 50.

CONTRIB UTOR S

Professional Beauty magazine is published by BHA MEDIA

ABN 23142047943 41 Bridge Road, Glebe NSW 2037 Ph: 02 9660 2113 Fax: 02 9660 4419 www.intermedia.com.au AUSTRALIAN SUBSCRIPTION RATES 1yr (6 issues) for $89.00 (inc GST) 2yrs (12 issues) for $160.20 (inc GST) 3yrs (18 issues) for $213.60 (inc GST) To subscribe and to view other overseas rates visit www.intermedia.com.au or Call: 1800 651 422 Email: subscriptions@intermedia.com.au

Stefanie Milla

Douglas Pereira

Otto Mitter

This CEO of the Aesthetic and Beauty Industry Council owns her own salon and has a successful cosmeceutical range, Dermalist. Stefanie says as a member of ABIC she receives hundreds of emails from business owners and reveals the biggest challenges they face during the pandemic and why she is calling on more government support. Read our beauty investigation on page 18.

Skincare founder Douglas, shook up the industry in the 90s by being one of the first males to launch his own signature range. He reveals his inspiring journey and how almost 25 years on he is just getting started when it comes to formulation innovations. Turn to page 68.

He has spent more than 25 years in the industry and as CEO of Ex-Imports and as one of the country’s leading educators he reveals his plans as part of our annual Education Supplement. “In 2022 I have a full year of international events and masterclasses booked in, so I’m spending time refining my skills, researching and getting myself “gig fit” essentially so I can bring a fresh and exciting approach to my students and classes.” Page 52.

This publication is published by BHA MEDIA, a division of The Intermedia Group Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication.

PROFESSIONAL BEAUTY

PB RADAR

On our RADAR

THE PEOPLE, PLACES AND EVENTS THAT PRO BEAUTY IS CURRENTLY CRUSHING ON HOW TO SURVIVE THE SKILLS SHORTAGE

REFILLABLE BEAUTY NEWS

What has been a pipedream for many beauty brands and their consumers is now a reality for some, with refillable product packaging making its way into the mainstream. One Summer Skincare lists 11 refill SKUs on their website at a discounted rate compared to buying new. Hemp-based Koko & Kush launched into the market stocking refills from the get-go, while refillable clay vessels front Ewe Care’s sustainable skincare offering. Non-descript sachets containing Ewe Care’s uniquely formulated sheep milk day and night creams can be purchased independently, contributing to Ewe Care’s zero waste practices.

FAST FACT: UK-based online retailer Cosmetify identified Huda Beauty as the most popular beauty brand in the world for 2021. Brands were measured on their Instagram followers, Instagram engagement, Instagram mentions, Google search volume and change in search volume. To learn how your favourite beauty brands were placed, check out cosmetify.com/the-cosmetify-index.

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With staff out of work battling COVID, travel down and movement restricted, the re-opening of businesses nationwide has come with a sizable skills shortage. CEO and Managing Director of ASX-listed company CellMid, Maria Halasz shares her thoughts: Professional Beauty: Name some of the key issues beauty businesses are facing around staffing since reopening late last year. Maria Halasz: “Like some of the other industries, recruitment has been difficult in beauty, and it takes longer to find and attract professional staff. We have found digital marketing and sales skills are the hardest to recruit for, while expectations have increased significantly around what is an average package for these jobs.” PB: You called this shift The Great Realignment, whereby businesses are looking for innovative ways to attract and keep staff. What are some ways beauty businesses big or small can source and retain the best talent in a post-pandemic world? MH: “Any business wanting to attract and retain staff has to accept that the power balance between employees and employers has shifted considerably and permanently during the pandemic. With historically low unemployment rates caused by a combination of factors, employees have greater expectations than ever before. Businesses have to be super aware of what motivates their people, and be willing to provide incentives beyond what they have previously considered. Flexible working hours, hybrid work, increased salaries, promotions and childcare support are tools that beauty businesses can apply in attracting and retaining staff.” PB: What are some solutions beauty businesses can implement if finding the right talent is not an option? MH: “When hiring the right talent is difficult, we have to consider outsourcing. There is an increasing preference to work in a freelance environment and share skills across businesses. The gig economy is booming! Traditionally employees preferred security, but with no unemployment to speak of this moved to employees seeking the flexible and varied option of freelancing. The old nine-to-five has almost become a dirty word. Outsourcing is even more important for small businesses that they simply cannot compete with the benefits that larger organisations can provide. We also have to make technology our friend. Even small businesses can take advantage of apps that help them connect with their clients. Ultimately beauty businesses must provide great service and products to retain their customers. That automated birthday email with the offer of a small discount on treatments or products can make all the difference in making that customer a regular.”

PB RADAR

SUN’S OUT, STAY SMART Summer may be drawing to a close, but smart sun protection practices should remain into the cooler months. Skin Cancer and Cosmetic Physician and We Are Feel Good Inc. Co-Founder, Dr Scott McGregor tests five myths circling the subject:

A NEW LOOK AND ETHOS FOR SYNERGIE SKIN This issue’s cover sponsor, Synergie Skin has kicked off 2022 with a bang featuring a fresh look and feel. The Australian skincare brand has committed to the implementation of more eco-friendly practices via the elimination of laminate across their packaging, instead utilising a recyclable varnish finish to both boxes and labels using aqueous vegetable-based inks. Biodegradable and compostable materials will replace plastics across all e-commerce orders, paving the way for a new highly sustainable line of product formulations by year’s end. On the transition, Synergie Skin founder Terri Vinson says: “After researching the science and listening to my customers, it’s clear to me that being a more sustainable business is simply the way of the future,” and encourages other Australian brands to make the switch. To learn more, contact Synergie Skin on 1300 689 619.

REVLON APP GAINS MOMENTUM THROUGH COVID-19 Global cosmetics giant Revlon found an innovative way to reach their customers through the pandemic via their Virtual Mirror app. The app, which guides customers in selecting the best lip and foundation shades to suit them, has made headways as an industry digital disruptor since its launch 12 months ago. “COVID-19 gave digital integration a purpose,” says Bree Shearer, Head of Creative for Revlon & Elizabeth Arden Brands. “Ease of use resonated with shoppers as they adapted their selection methods, leading to conversion to purchase.” The app blurs the line between digital and the traditional bricks-and-mortar shopping experience. “Momentum and agility are key in the digital environment and winning in this space isn’t just a matter of ‘keeping up’; it’s about disruption and staying extremely close to the integration of all our touch points.” Revlon’s Virtual Mirror app is available for download via the Apple Store.

Q: Is applying sunscreen before I leave the house enough to protect me the whole day? Dr Scott McGregor: “If just staying in the office all day, then this might suffice. I would recommend reapplying if entering the sun at lunchtime for example, or if sweating during the day for any reason. Don’t forget, driving is the equivalent of being outside!” Q: If I’m indoors I don’t need to apply sunscreen, right? DSM: “The recommendation is to apply each and every day, all year round. You would be surprised how much UV exposure you may have sitting near a window. UV rays will also reflect off many surfaces in an office, so indirect exposure can be significant.” Q: I’m wearing a hat and clothing, do I still need sunscreen? DSM: “Wearing a hat is obviously highly recommended but depending on where you are, a hat may only protect you from as little as 50% of UV rays. This is due to reflective surfaces, even grass, but especially water and snow. Clothes vary widely in the amount of protection given. A black tee shirt will be equivalent to about SPF 30, whereas a thin white tee shirt may only offer SPF 5. Of course, there is excellent UV rated clothing available so you can have more confidence in the actual protection being achieved.” Q: Does SPF 30 have a similar protection to SPF 50? DSM: “Essentially, SPF 30 will be letting through 1 in 30 UV rays where SPF 50 will let through 1 in 50 to your skin, so nearly half as many. SPF 50 allows for longer exposure time and gives added security.” Q: Will I get enough Vitamin D if I’m always wearing sunscreen? DSM: “The average person only needs sun exposure for approximately ten minutes, three times per week. It is hard to imagine this not happening in our climate. Sunscreen also only blocks most UVB rays, so some will still hit your skin to help generate Vitamin D. It makes much more sense to use sunscreen all the time and supplement your diet with Vitamin D if needed. Sun damage is real and accumulative.” Stock up on savvy SPF solutions for your salon with We Are Feel Good Inc., 0427 481 632

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Can you tell us about your career prior to launching Luce Del Sole? “In 2011, prior to working in the makeup industry, I was a dental nurse. After working as a dental nurse for four years, I fostered a passion and desire to express my creativity through makeup artistry. I was always drawn to the fashion and beauty world from a young age.” “I began practicing makeup on my family and friends and started watching online tutorials to develop my skills. From there, I built my makeup kit and began creating looks after work and on weekends. I fell in love with the transformative power of makeup and its ability to bring out natural attributes of the face.”

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“I began to gain international recognition. I worked at New York Fashion Week in 2017 and E! Entertainment in LA in 2018. I was nominated Beauty Influencer of the Year in 2020. My desire to share my passion with aspiring makeup artists grew and I began hosting an annual live makeup masterclass to help empower beginner artists and share my knowledge and skills.” “After many years of artistry, Christina Sikalias Beauty was born. Luce Del Sole is just the cusp of what the brand will offer.” What’s your number one artistry tip? “Skincare – it’s so important to look after your skin and use good skincare underneath your makeup. Well-prepped skin before applying makeup will make such a big difference – not only will it give you a smooth base - it will also help your makeup last longer!” As a beauty professional, what informed your decisions when developing the brand and product? “With 8 years of experience in the makeup industry, I have had the opportunity to trial and test many beauty products and brands on the market. This has allowed me to become familiar with the formulas and products that work and further my understanding of what consumers are looking for in their beauty products.” “My previous work in Italy alongside many models and exclusive events has provided so much inspiration for me Luce de Sole collection. I strive to redefine perfection in artistry by carefully researching formulas to give the lustrous finish that everyone desires. Each colour and formula took years to create – and this is only the beginning!.”

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NEWS

INTERVIEW WITH CHRISTINA SIKALIAS Late last year renowned Australian makeup artist Christina Sikalias launched her first beauty brand Christina Sikalias Beauty. She is kicking off with an evocatively titled collection Luce Del Sole – inspired by rippling waters of the Cinque Terre beaches in Italy. The Melbourne-born MUA is a multiple award winner and has worked in New York and LA and even sat on the NYX Awards judging panel. Christina also runs the largest live Makeup Masterclasses in Australia. We spoke to Christina about the inspiration behind her brand.

NEWS

7 ESSENTIAL SOCIAL MEDIA TIPS FOR BUSINESS Olivia Jenkins is an award-winning business and marketing consultant at Olivia Jenkins Consulting. In this piece, she shares her tips for harnessing social media to supercharge your salon business. “As a digital marketing consultant specialising in the beauty industry, I’m constantly emphasising the importance of social media to my clients — especially if they’re interested in increasing their reach and profitability.” “Social media is one of those things many salon owners see as an overwhelming “to-do” on their checklist, which can be a difficult ask when time is spent mostly on the tools or managing a team. Many salons do dabble in social media when they can but often do so without a solid strategy in place.” “Naturally, if you’re not dedicating the time and aren’t sure what to post to move the needle forward, you aren’t going to see the desired results. An impromptu post every few months just to let people know you’re still alive just won’t cut it!” “However, when you use social media the right way and approach it with intention, it can have a massive impact on the visibility, success, and growth of your salon. You can build stronger connections with clients, showcase your team’s expertise, increase sales on aftercare products and increase booking rates.” “Here are seven easy ways you can use social media to attract clients and increase your salon’s reach.” Introduce yourself and your team “Don’t be afraid to get personal and share posts about yourself and your team. Talk about your background, how you got started in the industry, why you’re passionate about your services and so on. Introduce members of your team individually and list their expertise so clients get an idea of who they want to book with. Not only do most consumers prefer ‘raw and real’ content over a perfectly curated feed, but your clients will like getting to know the experts.”

Show off major ‘before and after’ pic transformations “Client’s love seeing examples of what’s possible. Share a diverse range of ‘before and after’ content. Ask permission from your clients before posting pics of them to social media and tag them so they can repost on their own socials.” Educate your clients on after-care “To make sure your clients love their results long after their appointment, post tons of info on how they can preserve their look in-between visits. This demonstrates your expertise to potential new clients. Also, promote any aftercare products you’re selling.” Share last minute cancellations on Instagram and Facebook “Instead of letting any pandemic-related spots go to waste, spread the word online when last-minute apps come up. Chances are you’ll avoid missing out on revenue if you simply let a wide audience know it’s available.” Use hashtags to your advantage “Make use of a combination of geographical, local, expertise and niche hashtags so clients can discover your salon easily. The more specific you can be about where you are and your services the better! Provide incentives for your clients to post about your salon on social media “Offering clients a discount on their next purchase, gift, product or service voucher in exchange for a shoutout on social media is a great way to gain visibility. It also builds customer loyalty.” Post regularly “If your last post was months ago and you only pop up now and then then it doesn’t look like you’ve got a lot going on! Try scheduling in posts all at once to run regularly over a period so you don’t have to remind yourself to do it all the time.” Want to get in touch with Olivia? Visit Olivia Jenkins Consulting at www.oliviajenkins.co

27% OF SME BUSINESS OWNERS EXPECT WAGE INCREASES IN 2022 ACA Research has reported that despite very tough market conditions in the first quarter of 2022, SME’s are optimistic about growth in 2022. According to COVID-19 SME Tracker most SME owners are anticipating an increase in wages will be required to support employee acquisition and business growth. Revenue, profit and employment looked positive in December 2021 before taking a steep dive with the arrival of the Omicron variant. As SME’s navigate “living with COVID” without government support, satisfaction with the Federal government has dipped: 36% of SME’s are dissatisfied with the Federal government compared to 30% in November 2020. Despite the challenges, 50% of SME’s are aggressively targeting growth in 2022 and “investment intentions” have increased across all categories. This includes employee numbers, marketing spend and capital investment. With 85% of SME’s reporting that recruitment remains a pain-point with. a lack of applicants being the largest problem, and a lack of skilled and qualified candidates being the second-largest 27% of SMEs expect wages will increase over the next three months compared to 10% in August 2020. ACA Research Managing Director James Organ said: “In summary, many SMEs finished 2021 on a more positive note with most key indicators trending up. However, business confidence is extremely tenuous with a high level of uncertainty regarding 2022 due to the accelerating spread of COVID and the associated impact on demand, staff and supply chain.”

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BEAUTY INVESTIGATION

HOW BEAUTY ENTREPRENEURS ARE RIDING THE OMICRON WAVE Australian beauty entrepreneurs have adjusted, pivoted and evolved their businesses in response to COVID over the last two years. While the Australian Government has promised support for hospitality and entertainment sectors, they’ve left the service industry off the menu. Ruby Feneley hears from four Australian business owners about how they’re “living with Covid.” Natalie Ferrari,

FOUNDER AND OWNER OF THE PARLOUR ROOM, SYDNEY On the 6th of January Natalie Ferrari, founder and owner of the Parlour Room Sydney posted a story on the Parlour Room Instagram. The post read: “To our wonderful clients, I wanted to quickly jump on here and apologise for letting some of you down over the past couple of weeks. Especially at this time of year when I know you are really looking forward to treating yourself with a TPR or SELF experience, many of which you have pre-booked months ago. I have worked so hard over the last 9 years to build up a business that can be trusted for its customer service and professionalism - it’s extremely hard to be thrown into a situation that is out of our control.” Over the December-January period Natalie has had to cancel 500 appointments across her two businesses. These cancellations have been caused by the Omicron wave, an outbreak that coincided almost perfectly with Australia’s reopening. While customers have cancelled their appointments, the bulk of these cancellations have been caused by staff absence due to Covid or close contact isolation requirements. As I speak to Natalie she is close to her due date and isolating at home, worried about low staffing level on maternity wards. She says that operating a business during the Omicron wave has been harder to endure than the lockdowns. “It’s been an absolute nightmare, out of any of the Covid situations it’s been the hardest.” In an industry already struggling with staff shortages, Natalie says having up to eight staff out of the business, sometimes for two weeks as close contacts and then cases, has made rebooking clients impossible. “We have nowhere to move clients. Some people have their wedding that weekend

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or something special. It’s not just the financial stress of losing the booking. It’s the emotional stress of calling people up and letting them down. At the start people were angry and aggressive about it - after a few weeks they realised it was everywhere and at least now they’re upset, but they are accepting of it.” One of the biggest issues for Natalie has been inconsistent

Stefanie Milla

CEO AESTHETIC AND BEAUTY INDUSTRY COUNCIL Stefanie Milla is CEO of the Aesthetic and Beauty Industry Council. She also owns her own salon and a successful cosmeceutical range, Dermalist. Stefanie says as a member of ABIC she receives hundreds of emails from business owners, and that Natalie’s situation is far from unusual. Stefanie says: “During the lockdown period expenses were mitigated by lockdown support, but they were also mitigated because we were closed. The expenses we needed to handle were rent negotiations, base electricity and ongoing subscriptions.” As Omicron hit, government support for small business was retracted creating a perfect storm. Stefanie says that now, businesses are running at full operational cost, but with half their workforce on sick leave - “the expenses don’t drop proportionately.” Stefanie says the lack of service continuity undermines the promise beauty businesses hinge on: trust. As a service-based industry businesses work hard on gaining client trust, and even in the most understandable circumstances undermining that trust feels dangerous. “When clients consider booking, they’re hesitant. They’re thinking, ‘I haven’t been able to get an appointment in a month, or I’ve been rescheduled three or four times. I’m scared now to spend my money on this business. In retail the client buys an item and that item is theirs. Ours is an investment in service - there needs to be faith that we can deliver that service.”

BEAUTY INVESTIGATION

communication from the government. “It’s very hard because the guidelines have changed so many times - I paid three times for professional cleaners over the Christmas/New Year period, because I wanted to stay open. One cleaner was midnight till 3am, I was up with them, heavily pregnant overseeing a clean. Then, changed it to hospital-grade clean which is what beauty salons do anyway! I felt like I’d paid $2400 in cleaning bills for no reason.” As staff became close and casual contacts, Natalie struggled to get clear instructions. “We would be on hold for hours with NSW Health trying to get answers. I’d check with other businesses and they all had different interpretations.” Natalie considered closing for the summer period, but she said the risk of losing clients to businesses remaining open was too high. She feels options for business owners are limited. While Natalie runs an established business with loyal clientele and is thankful for her great relationship with her landlord she is concerned about new businesses surviving during this period, and frustrated with the government: “I just think if you’re going to reopen, at least be prepared. Have a website, or a PDF that is updated regularly. They have had time to plan this.”

Along with income from services dropping, prices on essential supplies are rising due to shortages. “There are price increases across normal medical supplies, beauty supplies and basic stock. Salon owners are obviously reluctant to pass that increase onto the customer as confidence will be further undermined if you hike prices up.” Then there is the issue of staff sick leave. Currently, if an employee catches Covid they must use their sick leave before they can access the government Coronavirus support payment. This exposes businesses to a “double whammy” where they are paying out sick leave and losing income from appointments. If the employee does not have sick leave and has more than $10,000 in the bank they are then forced into unpaid leave, undermines morale and seeing beauty therapists defecting from an industry already short on talent.

James Vivian

FOUNDER AND OWNER, JAMES VIVIAN, TOORAK, MELBOURNE James Vivian, owner of namesake Victorian clinic James Vivian, was part of the delayed Melbourne reopening. As I talk to him he’s recovering from Covid. He said the opening fell short of initial expectations. “I think there was definitely an air that 2022 was going to be different, it was going to our year and everything was going to be fine. That was probably a bit naive.” James said that pre-reopening his clinic was booked from December through to March. But once they reopened, there was a flood of cancellations. “Everything from sickness, to people realising ‘shi*t I have no money! To people realising they were not as comfortable with in-person yet as they thought they’d be.” Vivian has managed to mitigate the business impacts of fast-moving cancellations and staff unavailability with militant organisation - he admits that pre-Covid he has always had an obsessive approach to business operations and it’s served him well over two years of unpredictability. “For us, the notion of a waitlist is really important. It’s very detailed and we keep track of when the clients are available. For example, they might be weekend only, or have Mondays off. They might be Monday-

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BEAUTY INVESTIGATION

Friday during school days only.” For Vivian’s team when an appointment falls through, they don’t waste time contacting clients who are unavailable and can move quickly. Top notch processes don’t mean Vivian’s hasn’t felt the impacts of Covid. As we speak, he’s recuperating from the virus. He’s had five staff out with the virus over the last two weeks and has had to cancel “a lot” of appointments. He says that while there are conversations in beauty forums about the importance of retaining revenue through booking deposits he feels this is a high-risk strategy. “We’ve been liberal with the cancellation policy. Last year, coming out of the lockdown we weren’t. I thought ‘the time to be kind is over!’ but this year is different. I can’t be calling my clients last minute telling them their therapist has a sore throat and needs to be tested and then telling another client they need to pay their $50.00 deposit when they’re cancelling for similar reasons.” Because they only take $50.00 Vivian feels the loss is something he can accommodate. “Of course, some businesses take 50% of the treatment prior, but our minimum treatment is $307 so asking clients to pay the full amount ahead, or half, with the risk that they won’t get it back, doesn’t sit right with me. You have to do what’s right for your business but I think if you can afford to be flexible, it’s a good idea, this period will pass and clients remember those negative instances. James says for the most part, clients haven’t taken advantage of the policy. “A client called today saying she couldn’t come in and we asked if it was Covid-related, she said no she was just stuck at work and paid the deposit fee. Most people will do the right thing. We do need to accept that as a appointment based business, cancellations will happen. I still feel lucky to be open, to have the team back - some of them are Mums and are so happy to be out of the house, off home schooling duties. So a few lost appointments here and there, as a busy clinic I can absorb it.” Like Natalie and Stephanie though, James says he worries for smaller newer businesses. “If we weren’t already busy, and didn’t have waitlists and cancellation lists, and an ecommerce side things would be very different so I feel for those businesses.”

Victoria Houlis

FOUNDER AND OWNER, MANNEQUIN HANDS, SYDNEY Victoria Houllis is of cult-Sydney nail destination Mannequin Hands. As a sole operator and micro-business she’s had a different experience of the Omicron. With no staff to fall back on if she gets ill, and imunocompromised family members to think of Victoria is particularly conscious of Covid. “For me, there isn’t any other income if I get sick, which is awful and stressful. The government hasn’t helped us with a plan or strategy for how we’ll move through this situation. Being a business owner in this environment means you’re just making calculated risks. We have to dodge it as long as we can and help ourselves if we get into a bad situation.” The hardest decision for Victoria has been weighing the risk between lost revenue from turning away business and lost revenue if she becomes unwell, or risks infecting family members. In the past, if Victoria had a last-minute cancellation she would post the spot to her Instagram stories – with demand for her services high and her books closed to new clients, the

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appointment was always snapped up. Now, Victoria is wary of filling appointments this way. “Because I don’t have a lot of availability, posting a free spot can encourage risky behavior. If someone hasn’t been able to get in for a long time they might say ‘yep I’ll take it’ even if they know they’re a close contact or haven’t been being careful and don’t have time to take a test. Some people really hold the view that because ‘everyone’ has it’s inevitable and not something to be worried about.” “Prior to Omicron I wouldn’t have thought twice about making sure I filled the appointment and got the cash - I’d just do my admin work and other projects after hours. Now I’m using that time to make press-ons or create content. Stuff that isn’t bringing me face to face with people but are making money in less direct ways.” Victoria says that she’s lucky to have her e-commerce business and content jobs for brands when many in the service industry don’t, but she’s still taken a hit financially. Over Christmas when PCR tests were taking in some instances weeks to turn around Victoria made the difficult decision to close shop early and reschedule appointments for the new year. “I was in a foul mood for days before I made the call. I felt the government has put us in a situation where we have to roll the dice. “You have to decide, will I take the risk and possibly infect my family with Covid, or miss out on Christmas? Or do I close early, try to isolate, but also lose a bunch of money (Victoria had already planned 10 days off over Christmas and New Year which she had saved for).” “It feels terrible to be placed in a situation where you have to choose between the health and safety of your family and having an income.” While Victoria doesn’t feel another lockdown would have been appropriate, she says financial support and lack of government guidance has placed business owners in a vulnerable position. “There’s no money or support in place if you choose to do the right thing.” In the last work week Victoria has taken four rapid tests, two for a fashion

What does the beauty industry need now? Stephanie feels this is a dangerous time for the service industry. “During lockdown there was a light at the end of the tunnel and a way out. Now it’s difficult for businesses to plan cash flow, to plan for profit. Very experienced businesses with great business models are suffering, but they’re the ones who will make it through. New businesses are really struggling.” While the government has teased new support for entertainment and hospitality, the services industry is being overlooked. Stephanie attributes this to the invisibility of the Australian service industry. “Unlike hospitality, we haven’t had a cohesive industry body for twenty years. ABIC along with their partners will be taking several requests to government over the next few weeks.

These include allocated access to rapid antigen tests. “Our industries require in person contact. We need access to rapid tests so staff can return to work quickly. We have asked for financial assistance for businesses that have lost 30% of their revenue due to isolation and close contact requirements. If that can’t happen, change the rules for how you pay people who are isolating.” Stephanie believes that the beauty and services industry is getting lost in the numbers. “There are retail and online businesses doing big dollars, the government is happy with themselves because they’re still getting tax revenue from those big businesses. But if you leave the service industry floundering for a long period of time it’s going to suffer and it’s going to shrink. The beauty industry is a major employer of women and supporter of female entrepreneurs. Covid has already impacted women financially more than men. And that’s because female industries are service industries and they’re being neglected. Natalie Ferrari feels frustrated by government calls for businesses to “keep calm and carry on.” “This year, we will be very cautious of any future spending. The first lockdown, I opened a second salon afterwards. In the last lockdown, we were still investing. This year I’m not sure what I should be spending. If the government want people to keep growing their business and working through this, they’re going to need to give small business more security and more support.” n

“

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THE PROCESS IS SEAMLESS FOR OUR STAFF AND CLIENTS, AND IN JUST A FEW SECONDS THEIR ENTIRE YEAR IS BOOKED IN. Our clients love booking their year in advance as it means they always get the appointment times that best suit them and their busy schedules. As a business owner, I love that we’re securing that future revenue and creating client loyalty at the same time.

Nadia Howard Owner, Bedlam Hair Design & Bliss Day Spa

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”

Talk to us: 1800 161 101

BEAUTY INVESTIGATION

shoot, one returning to work on Monday and one when she was a casual contact of a family member. These are expenses that add up. She also feels that by “letting it rip” with no restrictions in place the government has ended up undermining businesses anyway. “Without guidance most people are being overly cautious, they don’t want to go out, they’re doing less things.” As a business owner she says it doesn’t feel like a good time to spend money “It feels like a very bad time to be investing in your business - because you don’t know what’s going to come next.”

Skincare in SYNERGIE

Australian skin scientist, published author and founder of Synergie Skin Terri Vinson reveals to Anita Quade her 20 year skincare journey and her commitment to a clean future.

The one thing that kick-started my devotion to creating active skincare was… my passion for the world of biology and chemistry. I was your typical science nerd at school and always so curious about the ‘why’ of science. I completed a science degree at Monash University and considered pursuing a career in immunology research, but I couldn’t shake my need to connect with people. Throughout my career in the beauty industry… I was involved in training skin specialists and educating on ingredient benefits, as well as formulating and being the liaison between patient and doctor to help explain skincare ingredients, routines, and aesthetic procedures. I knew that marrying my love for science and people would fulfil my dreams and that a career in formulating skincare was the perfect vehicle for me to achieve this. It was then that I decided to gain a formal qualification in becoming a cosmetic chemist and everything changed from there! I became an Australian skin scientist and cosmetic chemist because… I knew what was available in the market and simply couldn’t find skincare products that really delivered the promises they were making. I was frustrated with the white noise and false

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claims that so many skincare companies were making. There were no products containing the dosage of active ingredients required and the science to back the claims was seriously lacking. There were also so many ingredients I wanted to use for my own skin concerns and for my adolescent children at the time but reading ingredient labels in my local pharmacy literally made me cringe. As is so often the case, if you can’t find what you need and you can make it – do it yourself! That was the beginning of Synergie Skin. I have more than 20 years of experience in formulating skincare and the biggest lessons I have learnt are… 1/ Delegate. Delegate. Delegate! You will never grow if you are resistant to letting go of areas of your business that you are expert in. In the early days, I could not afford to employ a team of specialists, so as well as being the formulator, I was the educator, marketer, accountant, graphic designer… this list goes on! This was totally unsustainable for the future of my business. I now surround myself with team members who are so much better than me in so many aspects of my business. I have grown so much personally and professionally when I became totally comfortable with letting go so that I could grow.

COVER STORY

2/ Don’t deviate from your core market. I expanded into some new product ranges in the early days of Synergie Skin, including clean science perfume, haircare, and dental products. I lacked a deep insight into these specialist categories and realised I needed to maintain my focus on the market I truly understood... skincare. I now know to stay in my lane. I set up Synergie Skin in 2005 because… I realised there was a significant gap in the aesthetics market for effective, evidencebased active products that were also free of ingredients that are questionable. As a female scientist, I also felt I could bring products to the market that helped women promote their own self confidence. I believe healthy and vibrant-looking skin has such a bearing on self-esteem. In a Melbourne café in early 2005, I was strategising about what I could bring to the market if I opened my own skin clinic with a range that I created. I had a sudden urge to brainstorm, so I began jotting down what I could uniquely offer to the aesthetics industry. With my background in biological science and cosmetic chemistry, knowledge of formulating, and a passion for the benefits of topical ingredients on the skin cells, Synergie Skin was born with that clean science philosophy at the heart of my business. The major goal of the brand was… my trademarked Clean Science philosophy. I legally own the phrase ‘Clean Science’ in Australia and many global markets, and I am exceptionally proud to say that Synergie Skin pioneered the term. I wanted to offer people clean, effective skincare that creates long-term change in their skin without ingredients that are considered undesirable or questionable. I do not like to fear-monger or create anxiety in consumers about certain ingredients. I simply have a list of ingredients that may be associated with undesirable long-term effects that I refuse to formulate with in my lab. I also wanted to educate customers about making informed choices when it comes to selecting skincare that works for them. I think it’s important as a brand to allow customers to make their own decisions, and it is our role to give them the information to do so. My Clean Science philosophy is my foundation and is important to me because… my top priority has always been the long-term health of human skin and promoting self-confidence for my customers. Every Synergie Skin product is supported by clinical data and is free of potentially questionable ingredients such as parabens, SLS, phthalates, PEGs, propylene glycol, artificial colours, synthetic fragrances and talc. This philosophy encompasses my commitment to harnessing the best of laboratory synthesised ingredients together with naturally derived ingredients to create effective and clean skincare. We are proudly Australian made and solely owned by a female scientist and cosmetic chemist (that’s me) offering evidence-based skincare and intelligent mineral makeup to deliver customers visible long-term results. Some of the important steps in my journey have been… learning to let go and being comfortable with being less involved with the day-to-day minutia of my business. Today, most

I THINK IT’S IMPORTANT AS A BRAND TO ALLOW CUSTOMERS TO MAKE THEIR OWN DECISIONS, AND IT IS OUR ROLE TO GIVE THEM THE INFORMATION TO DO SO.

of my focus involves the research and development for new products. I am confident in my talented team to manage the day-to day aspects of the business and have invested in creating ownership of roles and open communication to ensure we all work in synergy to create the best outcomes for each other and each customer. Since 2021 we have started moving towards a new look with our packaging to embrace a more sustainable makeover – the reason for this is… as a business owner and scientist, making sustainable and responsible decisions that will reduce our longterm carbon footprint is fundamental to every decision I make. After researching the science and listening to the needs of my customers, it’s clear to me that being more sustainable is imperative to our brand’s future. Having all our manufacturing and distribution operations in our Melbourne facilities, means Synergie Skin is more agile than other skincare brands and we can implement positive change quickly. The first phase of our sustainability makeover has already been so well received. I would love for Synergie Skin to pave the way for other skincare

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AFTER RESEARCHING THE SCIENCE AND LISTENING TO THE NEEDS OF MY CUSTOMERS, IT’S CLEAR TO ME THAT BEING MORE SUSTAINABLE IS IMPERATIVE TO OUR BRAND’S FUTURE.

brands to review their practices and make positive, long-term choices that are more sustainable. We certainly have a way to go and can’t do it all yesterday, however we pledge to make changes both big and small every day to protect and nurture our precious planet. Over the next 12 months I plan to… dedicate my efforts to creating a solar powered manufacturing facility. Our Melbourne headquarters and manufacturing plant will be off-grid and run entirely by solar energy by the end of this year. We also have plans to expand internationally, particularly in Europe and the UK. We have exciting new launches and product enhancements coming up throughout this year so watch this space! My hero product in the range is… Vitamin B serum without a doubt. This product would put me into a state of anxiety if I was without it for a day! This superhero ingredient niacinamide is my personal favourite, for several reasons. It’s a dream to work with as a formulator as it is stable, it penetrates the skin easily to reach those target cells and is gentle on almost every skin type. As a consumer, it has so many skin benefits including: • Improving the skin’s barrier function • Promoting skin immunity to fight off environmental aggression • Improving skin tone and texture • Increasing hydration levels through increasing ceramide production • Enhancing collagen production to reduce fine lines and increase skin firmness • Reducing inflammation and redness Niacinamide truly is the multitasker of active ingredients. I have also recently launched a mega-dose vitamin B3 serum, XCell B, with 21% niacinamide. This product has been a real game-changer. I am constantly developing formulas and next on my agenda is… without giving too much away, as a scientist I am constantly on the coalface of innovation when it comes to researching new ingredients. I have been researching an active ingredient from the bark of the Lapacho tree also known as the ‘tree of life’. Backed by clinical data, this innovative ingredient prevents the shortening of protective telomeres on the chromosomes

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to extend the lifespan and vitality of ageing cells. Lapacho bark extract can slow skin ageing on a genetic level. I knew immediately that this is an ingredient I needed for my customers! Synergie Skin already has a very popular anti-ageing moisturiser called ReClaim. I didn’t need to add another to my range when I could give customers an even better formula in what they already know and love. So, an upgraded reformulation is in the pipeline to target skin ageing on multiple levels. As for new formulas, there are two exciting launches planned for 2022. All I will say is… Synergie Skin AND Synergie Minerals will be launching a new product. This is how we reduce our long-term carbon footprint… As a business owner, I pledge to continually review all our practices to lower our carbon footprint. We strive to make positive, longterm changes that are measurable and sustainable. In addition to our shipping boxes being compostable, Synergie Skin has recently said goodbye to unsustainable laminate and introduced a new, recyclable varnish finish to product boxes and labels using vegetable-based inks. Alongside our sustainability mission we have also implemented a major brand refresh with a new and sophisticated look. The full rebrand is taking place over 2022, starting with our new products, new formulas, and best sellers. This gradual process is intentional to avoid wastage of existing stock on hand, thereby committing to a fully sustainable method. My major goal for all my loyal skincare customers is… to continue to create the highest quality, evidence-based skincare with a focus on skin health, inner confidence, and clean ingredients. I am also dedicated to educating our customers by cutting through the marketing hype and misinformation. I will continue to de-bunk myths and give customers everything they require to make their own informed decisions.

When to comes to my own skincare regime I look for… clean, effective, and evidence-based skincare. My must-have cosmeceuticals, aside from sunscreen (don’t even consider cosmeceuticals unless you’re using sunscreen) are three essential ingredients that I can’t live without. Vitamin A, vitamin B3 (niacinamide) and vitamin C. I also love using my pre and probiotic skin balancer, Dermiotic. This keeps the skin microbiome in perfect balance. It prevents breakouts, redness, and skin irritation, particularly related to the dreaded maskne! Next, I will add targeted serums into my routine, anyone can do this by selecting serums that will target your skin concerns. Mine is ageing of course so I love SuperSerum+ and ReClaim moisturiser. And don’t forget the eyes! Your eyes are the focal point of the face, but the ravages of time, environment and lifestyle directly impact the appearance of this delicate area. I use a daytime eye serum ImprovEyes Day, and an evening eye treatment, ImprovEyes Night. My best beauty hack is… if you don’t have access to four walls and a roof, always wear a broad-spectrum sunscreen, preferably mineral based. Don’t neglect the neck and decolletage! I use a specific neck moisturiser to improve elasticity called Elastense. Otherwise

COVER STORY

One of my career standout moments has been… the launch of my book, Skinformation, a clean science guide to beautiful skin. This book was simmering inside my brain for years and I call it my third child as it took 9 months to write. I am so proud of this book as it delivers straight forward information in an easy to digest and quirky manner. It is also brand agnostic so even my competitors could share this book with their clients.

always remember to take your anti-ageing products and sunscreen down to your neck and decolletage. It’s important for us to have all our operations under one roof because … it allows us to be agile to rapidly respond to the needs of our customers. From product development, packaging, sustainability, dispatch, marketing, and sales we have total quality control of every step of the process. Being totally operated in Melbourne also improves the level of communication between our departments. This all comes together to create clean, effective, and evidence-based products that are trusted by our Australian and international customers. I wrote Skinformation: A Clean Science Guide to Beautiful Skin because… it was my mission to offer education without the hype and creating this go-to skincare bible was a no brainer for me. There are so many consumers wanting to understand how active cosmeceuticals work and the real science beneath their skin. I have also given them the tools to analyse and read ingredient labels, ultimately empowering them to make their own informed decisions when it comes to their skin health. If I wasn’t a skincare formulator you would find me… doing something that satisfied my entrepreneurial spirit in the field of medical research. I would have set up a facility dedicated to extending lifespan and health span of humans. The lab would focus on evidence-based lifestyle modification, exercise choices, nutrition, supplements, and clean drugs. I believe that ageing should be treated as a disease that can be slowed and even reversed! n www.synergieskin.com

PROFESSIONAL BEAUTY

MAKE UP

AUSSIE

MADE MAKEUP Very few cosmetics brands are both Australian owned and made. Here’s our shortlist of those with bragging rights.

Photography: Brandee Meier Concept and product curation: Hannah Gay

Aspect Kabuki Brush – Advanced Skin Technology 1800 648 851 Aspect Primer – Advanced Skin Technology 1800 648 851 Luk Beautifood Lip Nourish in Peach Melon and Pink Juniper – Luk Beautifood 1300 669 442 Luk Beautifood Luminizer Drops in Rose Gold – Luk Beautifood 1300 669 442 Lust Minerals Mineral Primer – Lust Minerals lustminerals.com.au Miss Frankie Nail Polishes in Just Peachy and Summer Fun – Miss Frankie hello@missfrankie.com.au Synergie Minerals MinerWhip Foundation – Synergie Skin 1300 689 619 Ultra Violette Dream Screen Tinted Veil SPF 50 – Ultra Violette violette@ultraviolette.com.au

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MAKE UP

Elleebana Elleevate Lash Lift Mascara in Black – Ex-Import 07 5576 6388 LaGlam Colossal Eye Pencil in Sultry Nights – LaGlam 1800 524 526 Nude By Nature Perfecting Primer – Nude By Nature customercare@nudebynature.com.au RAWW Nail Lacquer in Avo Good Day! – Total Beauty Network 03 8544 8000 Sabbia Co Mineral BB Cream – Sabbia Co 0488 725 142 The Lip Lab Custom Lipstick Shades – The Lip Lab 02 9066 9588 Zuii Organic Certified Organic Flora Loose Powder – Zuii Organic 0455 962 319

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SKINCARE

CLEAN SLATE

No matter the format, a smart cleansing product can transform the face. Ready to find a new favourite? Photography: Brandee Meier Concept and product curation: Hannah Gay

Clemence Organics Refining Cleanser – Clemence Organics 02 4787 5177 Dermalogica Precleanse – Dermalogica 1800 659 118 Elleebana Makeup Remover – Ex-Import 07 5576 6388 In Practice Skincare Deep Cleanse Gel – In Practice 0404 348 027 MODELROCK Skin Essentials Brightening Cleansing Water – MODELROCK Lashes 0414 864 186 Murad AHA/BHA Exfoliating Cleanser – Murad Australia 1800 687 237 Synergie Skin Bio Cleanse Gentle Milk Cleanser – Synergie Skin 1300 689 619

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SKINCARE

Babor Cleansing HY-OL – BABOR Cosmetics Australia 1800 139 139 dermaviduals Your Bespoke Cleanser – Derma Aesthetics 02 9960 1300 Douglas Pereira Enzyme Cleanser – Douglas Pereira 0407 443 350 Neutriderm Brightening Bar – UAS Pharma 02 9899 4310 Skeyndor Expert Cleanse Pro – Vogue Image Group 1800 554 545 SkinCeuticals Gentle Cleanser Cream – SkinCeuticals 1300 060 116 Sothys Vitality Cleansing Milk – Manola 1800 816 599 ultraderm Skin Renew Cleanser – uwwwltraderm 1300 660 297 Vela Days Lipid Complex – Vela Days 02 8095 9205 Vela Days Cleansing Bands – Vela Days 02 8095 9205

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SKINCARE

FROM

‘TIL DAWN

Reserve the best ingredients for the right time of day and allow skin to thrive from AM to PM. Photography: Brandee Meier Concept and product curation: Hannah Gay

asap Daily Facial Cleanser – asap 1300 131 970 Aspect Extreme B 17 Serum – Advanced Skin Technology 1800 648 851 Dr. Naomi Screen Time Daily Environmental Shield – Dr. Naomi drnaomi.com Hydromerse Facial Toning Mist – Hydromerse hydromerse.com In Practice Skincare Skin Boost Serum – In Practice 0404 348 027 INIKA Phyto-Active Botanical Face Oil – Total Beauty Network 03 8544 8000 Issada Clinical Formula Collagen Support Serum – Issada 07 3904 2288 Jane Iredale HandDrink Hand Cream SPF 15 – Margifox Distributors 1300 850 008 Manola SPF 50+ Sun Shield Velvet Finish Cream – Manola 1800 816 599 We Are Feel Good Inc. Cocoa Lip Balm SPF 50+ Broad Spectrum – We Are Feel Good Inc. 0427 481 632

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SKINCARE April Brodie Roller – April Brodie 0406 758 860 Cosmedix Resync Revitalizing Night Cream – Advanced Skin Technology 1800 648 851 Dermaenergy Shed The Dead – Dermaenergy 1300 799 709 Edible Beauty Green Goddess Lip Oil – Edible Beauty admin@ediblebeautyaustralia.com Ella Bache Radiance Foaming Cleanser – Hallas Trading 1300 845 259 Elleebana Makeup Remover – Ex-Import 07 5576 6388 HydroPeptide Solar Defense Hand Guard Moisturizing Cream – BLC Cosmetics 1800 659 777 Skeyndor Expert Cleanse Pro Urban Micelar Oil – Vogue Image Group 1800 554 545 SkinMTX Potent Eye Concentrate – SkinMTX 1800 242 011 Skinstitut Expert Refine AHA Glycolic Toner – Skinstitut info@skinstitut.com Synergie Skin Ultimate A Essential Vitamin A Serum – Synergie Skin 1300 689 619 Wrinkles Schminkles Decolletage Brightening Sheet Mask – Wrinkles Schminkles 1300 620 122

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SKINCARE

Talking BODY

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The skin enters recovery mode after summer in the sun. Treat the chestdown with these targeted formulas. Photography: Brandee Meier Concept and product curation: Hannah Gay

SKINCARE

ABOVE Mukti Botanique Wash – Mukti 1300 306 554 NaturalSpa Body Wash Organic Coconut – Artav Australia 1800 805 276 Pure Fiji After Sun Soothing Gel – Professional Beauty Solutions 1800 625 387 Sisley Le Sculpteur Intensive Contouring Care – Sisley Paris 1300 780 800 Synergie Skin After Care Cooling and Calming Gel – Synergie Skin 1300 689 619 LEFT dermaviduals BODYLOTION – Derma Aesthetics 02 9960 1300 Lycon Pinkini Intimate Mask – LYCON Cosmetics Australia 07 3004 6200 Mesoestetic Bodyshock Total Reducer – Advanced Cosmeceuticals 1800 242 011 Omum L’Envolée Light Legs Gel – Encore Beauty 1300 770 428 SkinMTX Mineral-Rich Body Moisturizer – SkinMTX 1800 242 011 We Are Feel Good Inc. Kakadu Plum Body Milk – We Are Feel Good Inc. 0427 481 632

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NEW PRODUCTS

THE NEW RECRUITS A break-down of the most lust-worthy product launches of late, with Hannah Gay. Christina Sikalias Eye Palette – Christina Sikalias contact@christinasikalias. com

Sante by ENJO Makeup Remover Pads – Sante by ENJO 1800 222 540 Tweezerman Party in Pink Collection – Dateline Imports 02 9666 3611

Biologi Reveal Exfoliant Sachets – Biologi 02 6686 3455

Dermalogica Daily Glycolic Cleanser – Dermalogica 1800 659 118

Kester Black Nail Polish in Clean Slate – Kester Black kesterblack.com

Jurlique Exclusive Edition Rose Body Oil – Jurlique 1800 805 286

Lumira Botanic Gardens Discovery Set – Lumira info@atelierlumira.com

Il Makiage Lip Service Hi-Shine Lip Glaze in New Flame – Il Makiage ilmakiage.com/au

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NEW PRODUCTS

ASPAR Aurora Spa Rituals for Hands – ASPAR 03 9536 1130

INIKA Organic Natural Tanning Mist – Total Beauty Network 03 8544 8000

Caudalie Vinergetic C+ Instant Detox Mask – Caudalie po.uk@caudalie.com

WelleCo The Collagen Elixir – WelleCo 08 9284 6002 The Ordinary Salicylic Acid 2% – DECIEM 1800 626 540

Omnilux Contour Glove – Omnilux info@ omniluxled.com

Skeyndor Sun Expertise Fresh After-Sun Emulsion – Vogue Image Group 1800 554 545

Skin O2 MultiPurpose Rose Oil Serum – Skin O2 07 5593 4488

SkinMTX 3 in 1 Matt Tinted Protector – SkinMTX 1800 242 011

Skin in the Game (2022) – Jane Wurwand. Published by HarperCollins 1800 659 118

Aspect Sun SPF 50+ Physical Sun Protection – Advanced Skin Technology 1800 648 851

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VIEWPOINT

Beauty behind-the-scenes:

RETAINING THEIR ROOTS IN THE FACE OF THE PANDEMIC It’s been a hectic couple of years for those on the Australian beauty industry frontline. There are two ways in which to reflect on how the pandemic has impacted homegrown business and regardless of which side of the fence you land, things have been busy. Those affected have spent much of their time trying to catch their breath and get their heads around ever-changing updates, rules and restrictions. Despite the seemingly universal slow-down of production, missed face-to-face client consultations and staff shortages, what businesses have lost, they’ve gained in community support. Demand is rife, with digital sales offering a safety line for many. The only thing in their way for 2022, it seems, is a lack of skill to carry the load. From skincare manufacturing to cosmetic distribution, Hannah Gay touches base with three industry names to reflect on COVID-19 and on what it’s meant to be Australian Made.

In what year was Mukti launched? Has the brand always produced all products in Australia? “Mukti was launched in 2000 and all of the products have always been manufactured in-house.”

Would the brand be open to manufacturing their product overseas if it meant saving on costs?

I understand Mukti continues to manufacture their products in Australia today. Outline the key positives of this business decision for both the company and the consumer. “As a vertically integrated business, we have control over all our systems and processes from procurement to when the product walks out the door. This assists us with a seamless end-to-end experience. We develop, formulate and test our products in our in-house laboratory. All products are also manufactured, filled, labelled, and fulfilled from our custom-built facility and warehouse. This allows for a faster response time to product development and ongoing improvements, as well as the ability to scale as required without delays or being dependent on external resources.”

Mukti boasts a mixed distribution model combining e-commerce sales with traditional bricks-and-mortar sales. Where you have seen strengths and weaknesses in utilising this mixed model, COVID-19 considered? “Our brick-and-mortar database was affected during this time, particularly our business partners in Sydney and Melbourne. However, online sales grew exponentially, especially our direct-to-consumer and our other major e-commerce partners. So overall, our bottom line was not affected. As we have an inhouse team of qualified beauty therapists, we focused on customer care, customer service and especially online consultation services, which were heavily utilised during this time.”

MUKTI FOUNDER OF MUKTI ORGANICS

in particular, and longer lead-times, but we were able to pivot and respond quickly. We increased our inventory and stock on hand well in advance to prepare for the move. Our business grew exponentially so as well as moving into new custom-built premises, a new team was inducted. Fortunately, the illness has not impacted too many of our staff or slowed manufacturing to date.”

“No. We are adamant to keep manufacturing Australian-made and owned. This is a cornerstone of our business, and we are not interested in making products offshore or cutting costs. The ethos of the brand is to manufacture quality, efficacious products as opposed to mass production.” JOSHUA ROBINSON CO-OWNER OF THE LIP LAB

Outline some of the negative consequences, particularly from the last two years.

The ethos behind The Lip Lab is to provide a customisable makeup service in an on-the-spot, interactive and hugely exciting manner to the everyday beauty consumer. Discuss the impact of COVID-19 on the business, given that income is primarily generated by face-to-face customer interaction.

“We had an extremely busy 24 months which included moving the whole operation interstate during the pandemic. We did experience some supply chain issues in relation to raw materials,

“The impact of COVID-19 on in-store interactions, especially during periods of lockdown, was not great as we weren’t allowed to provide our services face-to-face, like so many.

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I understand the company continues to manufacture their products in Australia. Outline the key positives of this business decision for both the company and the consumer, eg. how offering companies offshore the chance to sell The Lip Lab under white label has been a successful money-making strategy.

customers, finding the perfect foundation is as simple as finding the perfect colour match. To ensure our shades are tailored to every skin tone and preference, there are six base colours available with 11 different toners available to adjust the shade as needed. It is easy to make The Lip Lab work for your business.” SARAH HUDSON FOUNDER OF SARAH HUDSON SKINCARE COLLECTION

You recently launched your namesake skincare line, Sarah Hudson. What prompted you to release the line during the pandemic?

“The Lip Lab is very proud to be Australian built, developed and distributed. Although as a business, having the opportunity to branch out of Australia and create territories globally under The Lip Lab brand or private label is beneficial in so many ways – 1. It strengthens the brand and brand concept, increasing exposure, 2. It increases wholesale orders, 3. Sales are made associated with that territory or private label startup, 4. We’re not capped by the fluctuations of one economy: a key factor impacting brands during the pandemic. And on a personal note as the brand’s educator, I love getting to pass The Lip Lab’s passion for custom blend products onto other industry business owners and their teams.”

“Whilst the development stage started prior to the pandemic, it accelerated the importance of replicating the self-care salon/ clinic experience at home. Because clients were not able to have skin treatments during lockdown, and some clients have been cautious about coming into a clinic, I wanted to make sure their changing skin concerns were closely monitored and looked after. ‘Covid Skin’ has presented skin problems clients may not have previously suffered with, so ensuring the Sarah Hudson collection met their changing needs was important.”

And some of the negative consequences, particularly from the last two years?

What were some of the advantages you encountered creating these products in Australia as opposed to overseas during this pandemic?

“The negative consequences that came with nationwide and worldwide lockdowns came in conjunction with lessened wholesale orders and in-store interactions. Distribution was also affected by the heightened strain on postal services which would sometimes make sourcing and sending products a slower-than-usual process, especially if the order was leaving Australia.“

I understand The Lip Lab is looking to reach salons and to provide a unique offering to salon clients. In what ways does a collaboration between The Lip Lab and the salon owner benefit the client, as well as the salon’s bottom line? “Our clients are all individuals with unique colouring, skin type, personality, lifestyle and preferences. The makeup landscape is ever-evolving, and the option for customisation to meet a client’s individual needs is now more important than ever. We can match a colour to a client’s outfit, nail polish, mood or occasion, while also taking their complexion into consideration for the perfect shade. The Lip Lab offers three different custom blending systems that allow for an endless possibility of creations, including vegan options. Our lip products can be tailored even further with an array of additives to combat a variety of needs, such as SPF and moisture boosters. As a makeup artist, you have total creative freedom to enhance your client’s natural beauty while celebrating their individuality. Foundation is a loyalty product; when a client finds the perfect foundation, they are likely to continue to repurchase it every few months. Often for

VIEWPOINT

However, having a strong database retaining our clients’ custom blend formulas for their lipstick, lipgloss, foundation and concealers meant we luckily retained a healthy reorder rate paired with new online custom blend, colour match and retail orders. This has been of great benefit to the business over the past two years.”

How much of your business is Australian made? “A fundamental principle of the skincare line is to support Australian businesses. I work closely with both Sydney and Melbourne-based teams for all aspects of product development, including cosmetic chemists, manufacturing and brand design.”

“The pandemic has highlighted the importance of Australian businesses being supported domestically. Australian business stepped up and found solutions in areas that perhaps were not central to their core business. This provided solutions and real-time access for business owners which was a significant advantage in meeting my product and brand development timelines and launch date.”

Describe the challenges you faced in light of the pandemic? “The pandemic incurred premium charges in all areas of supply chain logistics, which did not necessarily guarantee timeliness of delivery and increased the cost of key components of the collection. This required a great amount of coordination, planning and personal involvement. However, the silver lining of the clinic being closed due to government lockdowns did allow me to focus on these issues.”

Speaking on the industry broadly, what are your hopes for Australian-owned businesses for 2022? “Australian-based businesses continue to support other Australian businesses and remain loyal. This enables new businesses to evolve into areas which have been predominantly served by international companies. Governments should continue to provide incentives to these businesses to allow them to grow and deliver services efficiently and competitively in support of businesses in the domestic market.” n

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TALKING POINT

THE AUSTRALIAN

EDGE There has been no better time to be locally made after two years of restrictions for the industry. Anita Quade chats to beauty and skincare trailblazers about their determination to fly the Aussie flag.

PROFESSIONAL BEAUTY

TALKING POINT

SYNERGIE SKIN Tell us why it’s so important to be Australian Made?

“Supporting Australian Made companies means supporting our economy and providing precious jobs on our own shores. Being an Australian Made brand means we can assure our customers that they receive the highest quality skincare as we have total control at every level, with each order manufactured, bottled, labelled, and packed by my devoted Synergie Skin team. With our entire manufacturing and despatch facility located in Melbourne, we have a transparent, open-door policy with our stockists. We welcome customers through our doors and are always ready to share information about our products and processes.”

What are the benefits of being Australian Made both in the local and international market?

“Being Australian Made builds on the trust that our Aussie consumers have in our products. In an industry that acquires so many products internationally, our customers find it refreshing to buy from our shores and support the economy and job market. We have found that our international customers have a strong trust in Australian made products, based on our manufacturing processes, quality control and ethical practices. I must caveat this in mentioning that all reputable Australian manufacturers should also have the appropriate ISO accreditation for global manufacturing standards.”

What is this like from a product development perspective?

“Australian made allows us to be more agile and quick in responding to our customer’s needs. From our formulas, packaging, and sustainability practices. As a company, we have total control over every step of product development. I formulate, develop, test, manufacture, and package all my products right here, in my Melbourne laboratory with my dedicated production team. Having total control over every element of manufacture also means I am able more rapidly equipped to cut through the marketing hype and react to innovation and real science to deliver effective, clean, and evidence-based products.”

Did you find this an advantage during the COVID-19 lockdown?

“One of the most obvious benefits was our ability to react to the situation rapidly. Being in total control of your manufacturing and distribution process means that we could look at the unique situation with COVID in Australia and adjust our business processes to meet the market demands. For example, there was a massive supply chain issue with sanitiser in the first few weeks of the pandemic. I had a clue here from my Hong Kong distributor and had begun making sanitiser for their customers.

WE HAVE FOUND THAT OUR INTERNATIONAL CUSTOMERS HAVE A STRONG TRUST IN AUSTRALIAN MADE PRODUCTS, BASED ON OUR MANUFACTURING PROCESSES, QUALITY CONTROL AND ETHICAL PRACTICES.

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I had the medically effective sanitiser formula created by the time we needed it on our home shores, so I was able to manufacture huge quantities within days for consumers. I was also proud to be able to supply our salons and stockists with sanitiser to help keep their workplaces safer.”

Any other advantages?

“The other distinct advantage was our selfsufficiency during COVID compared to skincare companies that are not Aussie Made. Because we do not rely on overseas shipments of finished products, it makes a massive difference in the confidence we have in supplying our customers and minimising supply chain challenges. Whilst there were still a few challenges with offshore delivery of some raw ingredients and packaging, we had the ability to seek alternative suppliers or look at altering our inventory needs during this time. Overall, our out-of-stocks were minimised due to our proudly independent Australian manufacturing capacity.”

What are your plans for business going forward in 2022?

“Sustainability is our major focus for 2022. As the pioneers of Clean Science, we have not stopped at just manufacturing a clean formula. Although we have some exciting new product launches planned for this year (watch this space), we are also dedicated to a clean future and are currently focusing our efforts on creating an environmentally positive manufacturing facility. Synergie Skin has pledged that our Melbourne headquarters and manufacturing plant will be offgrid and will be powered entirely by solar energy by the end 2022. We are also in the process of transitioning to more sustainable packaging and are creating a cleaner and more distinctive rebrand. We will introduce eco-friendly alternatives to our range including using vegetable-based inks to ensure all packaging is as kind to our earth as possible. This transition will take place gradually to avoid wastage of existing stock, which is another important element of sustainability. As a sustainable company we are certainly not perfect and still have quite a journey ahead. However, we are all united in our commitment to preserve and improve the quality of our planet and the lives that inhabit it.”

Terri Vinson, Founder Synergie Skin www.synergieskin.com

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TALKING POINT

ARTAV AUSTRALIA Tell us why it’s so important to be Australian Made?

“Australian made implies quality, standards, “truth” and honesty in every product, which gives great confidence to professionals worldwide. Being an Australian Made company for so many years, we have a recognised reputation to uphold, this means we are continually striving to exceed all expectation and do justice to our proudly Australian Made and owned ethos. Most importantly being an Australian owned and made company means Artav Australia is able to support our local community, employing many long-term team members, supporting our greater community and in turn our economy!”

What are the benefits of being Australian Made both in the local and international market?

“Australian made is seen as a mark of something that can be trusted. (It is what it says it is, and it does what it says it does). The Australian Cosmetic industry is recognised for creating sustainable products that have gained a reputation the world-over for being some of the best skincare brands in the industry. Not only are they made sustainably, using environmentally conscious products and practices but they can now also compete with any leading global, non-natural, beauty brand. Homegrown ingredients have become sought after within the cosmetics market and Australia has so much to offer in terms of natural and organic ingredients, with our homegrown ingredients now also regarded as some of the best on the market worldwide, it makes sense that we would naturally utilise locally sourced ingredients!”

Did you find this an advantage during the COVID-19 lockdown?

“We did and happily, mostly from the growth in the Australian market itself. I think the changes experienced across the world and in all industries, serves as a little reminder about how lucky we are, to have what we do have made locally for our industry and all available on our own doorstep, so we have certainly felt that support.”

Are there any disadvantages of producing locally?

“There are but in context and relative to other options that exist. For example, raw material and component supply. We have always and will continue to aim for, all ingredients included in our products being sourced from Australia. In certain areas it is simply not possible, Australian either doesn’t have the availablilty or can’t produce everything needed, so securing ongoing, reliable and sustainable supply is a big challenge. Australia is often looked at as “that small country on the other side of the world “by many of the global material suppliers in

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AUSTRALIAN MADE IS SEEN AS A MARK OF SOMETHING THAT CAN BE TRUSTED. IT IS WHAT IT SAYS IT IS AND DOES WHAT IT SAYS IT DOES. our industry, so often we have to “make some noise” to get our fair share of certain materials. For export markets, many look at us as too far away, “too hard basket”, in terms of planning stock orders for their business, so that’s where Australian quality, outstanding service and relationship building helps to counteract those perceptions.”

What are your plans for business going forward in 2022?

“We have learnt from the effects of Covid, as everyone has. It has reminded us of our strengths and weaknesses and given us renewed focus on building our strengths, by becoming even more self-reliant within our manufacturing and the importance of the material partners that we work with. Our plan is to continue focusing on these areas and bring them into play while also working on continually improving our ranges and products within, as well as keeping focus on the key areas of demand within the Australian beauty industry.” Andrew Taverna Director Artav Australia www.artav.com.au

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TALKING POINT

DERMATONICS

Tell us why it’s so important to be Australian Made?

“As an Australian company, we recognise the importance that our products are truly Australian Made and Australian owned. We know consumers become frustrated when a company is Australian (ie Australian Owned with an Australian ABN), however their products are manufactured overseas. This is unavoidable in some industries, but with skincare it is completely achievable to manufacture in Australia. Registration with the Australian Made Campaign affords the consumer confidence that our products meet high standards and quality control. This also raises the additional point that anyone can refer to themselves as “Australian Made”. To truly be recognised, a company should be registering with the Australian Made Campaign, thus meeting guidelines for each and every product manufactured, not for their company as a whole. This is why Dermatonics is registered with the Australian Made Campaign and register each of our new products.”

What are the benefits of being Australian Made both in the local and international market?

“For the local market, Australians typically want to support everything Australian, more so after the last two years. Manufacturing in Australia means our finished products are not subjected to the constraints of international shipping. Manufacturing in Australia also means we have more control over our operations. We believe that the businesses we work with and their clients are proud to be using an Australian Made product and seek out these options. For the international market, Australian products are typically held in high regard and perceived as ethical and of high standards. With skincare, Australian products are viewed as clean, green and beautiful skincare products, much like the Australian landscape. For many international markets, having an Australian Made brand of products offers a point of difference, as they have brought on something unique and known to be of the highest quality and standards.”

Did you find this an advantage during the COVID-19 lockdown?

“With the first lockdown in early 2020, being an Australian Made brand was a big point of difference for our existing clinics and those seeking a new skincare range. This was advantageous for us as we didn’t have the sudden and unexpected issues sourcing offshore stock. Through word of mouth on social media, clinics searching for a new range recommendation from their peers listed Australian Made as a must have. Lockdowns and isolation in Australia brought a sense of solidarity and support for Australian businesses, especially local small business, so they survived the pandemic and would be there to thrive at the other end. How many of us went and shopped local and ordered take away from our locals as we really wanted them to be there when this was over? This proved to be an advantage for us as a growing Australian business.”

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Are there any disadvantages of producing locally?

“One of the disadvantages in local manufacturing is lack of access to some ingredients and packaging that are just not made here. Therefore, we must source overseas for certain items in order to manufacture here. This can provide challenges such as shipping times and costs. Since international travel is currently restricted, this proves difficult and time consuming for samples to go back and forth before approval (instead of sourcing in person) and with ongoing global shipping delays. Higher costs come with manufacturing in Australia. We hold higher standards in our manufacturing and in our wage structure. Therefore, our processes will be more expensive, translating to higher costs of goods. At Dermatonics, we work with these costs as we want to continue manufacturing in Australia. Consumers are typically content to pay slightly higher prices for products made in Australia, therefore supporting their local economy and jobs.”

What are your plans for business going forward in 2022?

“We have several amazing plans for Dermatonics in 2022, and we are so excited. The main project we are starting to roll out is our brand refresh. Our Dermatonics range will be starting to roll out a new look that is a renewed representation of who we are, to reflect our growth as a clinic-exclusive skincare brand and to align with what our products achieve with the skin. We have great new tools and programs (educational and incentive) that we have established for our clinic partners. Education is a central part of what Dermatonics means for us and in working with our clinic partners. We also have some really great new products on their way that we are rolling out over the year. It will be a great year for our brand and our clinic partners as we strive to do our very best for them and their clients.” Donna Marcal Founder Dermatonics www.dermatonics.com.au

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TALKING POINT

WATERLILY AUSTRALASIA Tell us why it’s so important to be Australian Made?

touch regularly and personally with our partners and created generous solutions, supported by free gift with purchase and incentives to support click and collect sales along with online purchases. We believe a true partnership reflects the ability to lean in and sit together in a spirit of generosity and hold space when times are tough.”

What is the ethos behind Waterlily?

Are there any disadvantages of producing locally?

“We believe in shopping slow and shopping small. As an extension of this, we’re so excited to witness a renaissance to slow, locally produced skincare. People are taking their cues from the whole food movement and are staying curious about what they consume and importantly what they put on their skin. People seek us because we’re a locally produced skin collection that is fresh, bursting with nutrition, and offer a low carbon footprint.”

“At Waterlily, we honour fresh batched beauty and slow skincare, and have done since our inception back in 2004. Each product and ritual is thoughtfully imagined and created by hand in our Botanical Laboratory in Brisbane, Queensland. Our small artisan crafted batches are made fresh each month using clean and green cosmeceuticals and exquisite plant based botanicals to offer a complete wellness solution. Our Waterlily HQ smells absolutely divine, as anyone who has experienced our products can imagine!”

BUYING AUSTRALIAN MADE MEANS SUPPORTING YOUR LOCAL ECONOMY. WE LOVE THE FOCUS IN RECENT YEARS ON SHOP SMALL, SHOP LOCAL. BUYING LOCALLY MADE PRODUCTS SHORTENS THE DISTANCE IT NEEDS TO TRAVEL, AN IMPORTANT CONSIDERATION FOR ANYONE CONCERNED WITH THEIR ENVIRONMENTAL IMPACT. What are the benefits to being Australian Made both in the local and international market?

“There are so many benefits! Waterlily’s formulations feature potent antioxidants, rich omega serums and humectant botanicals which combat the intensity of sun damage, dryness, wind and cold. The result is a collection that is effectively ageproofing and is really crafted for everything our skin is exposed to and needs in an Australian climate. Buying Australian made means supporting your local economy. We love the focus in recent years on shop small, shop local. Buying locally made products shortens the distance it needs to travel, an important consideration for anyone concerned with their environmental impact. As for the international market, we’ve found our mission statement has really resonated with people from all around the world. We’re committed to our slow skincare philosophy, and have been for over 15 years now. People who care about what they put on their skin and how the products are made are drawn to our Australian owned and Australian made products.”

Did you find this an advantage during the COVID-19 lockdown?

“As a locally produced product we were able to control supply and continued to offer a seamless solution to our spa and salon partners nationally. We kept in

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“It’s definitely cheaper to contract manufacture overseas. But the appeal and benefits of a freshly batched product with a low carbon footprint is a moral imperative. On a human level there is more to consider. Take a moment to consider all the lives an Australian brand touches. Not just the team you employ, which becomes a family, or even their families. Not just the spas and salons that you partner with and their team of therapists and their families. Or even the ingredient suppliers working with farmers and their families and communities. When we consider all of this, the whole economy underpins what it takes to build a brand. That includes infrastructure, packaging insurance, e-commerce, education, travel, training, communications, electricity, warehouses, couriers and airlines that make it possible to do business. These aren’t companies, they are people, and we are so proud as an Australian owned and made brand to support these partnerships.”

What are your plans for business going forward in 2022?

“This year is all about connection and care, especially in the digital space. We’ve been developing our online website for spa partners for the last 18 months. It was important to ensure our philosophy of care and connection was preserved, which is why it has been a meticulous process of ideation, design, build and testing. Our professional website has soul, and will be a beautiful place for our spa and salon partners to spend their time, whether it’s a quick visit to place an order, or a longer visit to upskill in the latest Waterlily online course. Personalised business support is so important to us, and this new website, launching early 2022, will extend and build on this support we offer. You’ll also find Waterlily at the 2022 Beauty Expo. As for products, we are launching a range of new products this year, which we’ll be sharing more about soon!” Michelle Reeve Founder and Formulator Waterlily Australasia www. waterlilyskinbodyspa.com.au

www.naturallook.com.au

TALKING POINT

DERMALIST Tell us why it’s so important to be Australian Made?

“The most important aspect of producing products in Australia is that it fundamentally progresses and benefits our nation and the Australian people. Keeping as many jobs as possible in Australia, and supporting our workforce is extremely important to us at Dermalist. We currently have a skills shortage in Australia, manufacturing offshore means that the steady decline in skilled workers that has been occurring over many years will continue. Now is the time to rebuild and strengthen local manufacturing, we need to be able to sustain ourselves in case of future supply chain disruptions and shortages, this is critical to our nations’ sustainability plan. Being Australian Made means that we can contribute to the Australian economy at every level, from creating jobs, to rebuilding our nations’ manufacturing infrastructure, and increasing tax revenue for vital government initiatives. Keeping and creating jobs and products in Australia not only reduces the cost of welfare in Australia, but it provides tax dollars to support those who genuinely need it, protecting our future.”

What are the benefits to being Australian Made both in the local and international market? “There are just so many benefits! For us, formulating and manufacturing in Australia means that we have complete control, we can ensure the absolute highest quality from the beginning to the end of the process, which means our clients get a better, more effective, and safe product. It also means we can ensure that our labour force and workers are looked after, paid well, and protected by the Australian WorkSafe standards. Working with a local team enhances company culture, and encourages a deeper adoption of our company ethics, we find that there is a sense of excitement that is palpable because we know that we are not only benefiting our clients, but we are contributing to Australia’s growth.

What is the reaction like to Australian Made products from overseas buyers?

There’s a huge benefit to the international market, as Australian Made products are much loved. Australia is well known for its standards and quality, with truly unique product offerings which add to the richness of diversity in the marketplace. When it comes to skincare specifically, it is embraced all over the world, especially as our native Australian plant extracts are among the most active and potent on the planet, we also have some of the most effective anti-inflammatory ingredients growing both wildly, and organically farmed right here in Australia.”

Did you find this an advantage during the COVID-19 lockdown?

“Yes, absolutely, manufacturing in Australia meant that we had the advantage of speed. Both production and delivery were faster than going offshore, even under normal circumstances when manufacturing overseas you need to consider communication barriers, logistics and shipping considerations, but of course everything was amplified throughout the height of COVID19. We believe that being self-sufficient as a nation provides a level of stability and security that is crucial, especially in recent times due to the myriad of economic and logistical hardships we have experienced throughout the pandemic, it has really shone a light on the importance of this for our future.”

Are there any disadvantages of producing locally?

“Depending on the industry, producing locally can be much more expensive. Our workforce is paid higher wages, our ingredients are more expensive, and our packaging is more costly.”

What are the challenges of packaging in Australia?

“Regarding packaging, there is much less choice in Australia regarding designs

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and finishes due to fewer manufacturing plants and facilities. There is less choice when it comes to raw materials which can make finding suitable packaging more challenging. This can be especially difficult when sourcing quality packaging that preserves the efficacy of active skincare and ensures product integrity and longevity. The choice of style is also limited, which means that brands can find it hard to express their individuality and convey their ethos and branded personality through the cohesive design of packaging and brand. We hope that as more companies decide to choose Australian manufacturing, we will see increased choice and the reduction of cost so that it becomes more feasible for companies to support the Australian economy and manufacturing industry. In the meantime, companies can still participate in the global economy by incorporating overseas trade into part of the Australian Made process, as long as the products are substantially made and transformed in Australia, they are considered Australian Made. The Australian Made guidelines allow for the benefits of international trade, whilst maintaining the integrity of being locally made.”

Tell us about your role at the Aesthetic and Beauty Industry Council… “Dermalist is also a Founding Member of the Aesthetic and Beauty Industry Council (ABIC), we are just thrilled and proud to be actively supporting the beauty and aesthetic industry. It is a passion that is very close to my heart as I am also the CEO of ABIC. As the owner of dermal clinics myself, I know the importance of promoting and enhancing this very precious industry, that is also supporting the Australian economy significantly.

What are your plans for business going forward in 2022? “We have some exciting things on the horizon, early this year Dermalist will launch an online protected, clinical only range. The range is specifically created for use by the professional aesthetic industry and is exclusively available through clinics and salons. This has allowed us to increase the percentage and quantity of active ingredients even more, whilst amplify treatment results. We are partnering with Australian and International device leaders to enhance the results obtained using in clinic treatments. It’s really rewarding for us to be able to create a range exclusively to support our incredibly talented aesthetic professionals and their clients, it will add another layer to the Dermalist experience.”

Stefanie Milla Dermalist Founder and CEO www.dermalist.com

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Create your own e-commerce store and start selling products online with Fresha!

Fresha, the world’s No.1 subscription-free appointment scheduling software, is now transforming the retail potential for beauty salons, spas and wellness businesses, and the online shopping experience for their clients with the launch of Fresha Store. Now, over 60,000 beauty and wellness partners and 200,000 professionals that manage their appointments, promote their services and protect their incomes with Fresha, can create an online store, promote and sell products, and collect payments all from one place. • • •

Impress clients with a professionally designed store Offer clients delivery or pick-up options Collect online payments with Fresha Payment Processing

Create your Fresha online shop easily and quickly!

It’s natural to want to impress clients, so if you’re worried you don’t have the technical skills to create a professional looking online shop, Fresha has made it so simple and intuitive that any salon or spa can create a fully functional store in minutes, says Fresha co-founder Nick Miller. “Within just a few clicks, you can add products, personalise your shop by adding logos, and create a store name and description. You can also add social links, so all your clients will know that you’re now trading online. We’ve created a store experience that makes it easy for partners to start maximising their online retail potential.”

Tell your clients about your new store! Once your store is set up and ready to go, it’s time to let your clients know. With a unique link generated for your store, it’s easy to promote it on social media, and by using the marketing tools available within the Fresha platform.

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“Partners can offer clients different delivery options including collection from the salon, they can reserve their purchase for when they attend their next appointment, or products can be shipped directly to the client’s home address or workplace,” says Nick.

Online payments that are easy, contactless and upfront

To ensure smooth and seamless payments from your online store, Fresha Payment Processing means that partners receive upfront payment, and of course it’s contactless. And if for any reason a refund needs to be processed, that’s easily done at the click of a button. When activated, Fresha simply charges a transaction fee of 1.29% + $0.26 AUD, so partners only pay as they make online sales and collect payments. William Zeqiri, Fresha CEO and founder: “The potential for online retail in the beauty, spa and wellness industry is huge, and many businesses have yet to take advantage of that. Fresha Store is a big step in the right direction as we’ve made it easy to create a store within Fresha. As part of our feature mix, it means beauty businesses have everything in one place, which simplifies their business lives. Their clients are comfortable shopping online with other retailers and e-commerce businesses, and it’s become a big part of our lives as shopping trends change. Beauty businesses need to be part of this transformation and now they can.”

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the EDUC ATOR S

2022

WELCOME TO THE INDUSTRY’S GAME-CHANGERS WHO HAVE FORGED AHEAD WITH INNOVATIVE EDUCATION PROGRAMS TO HELP BEAUTY BUSINESS OWNERS RAISE STANDARDS. PROFESSIONAL BEAUTY

THE EDUCATORS

the E DUC ATOR S OUR BRAND HAS ALWAYS BEEN VERY EDUCATION FOCUSED, OUR PRODUCTS REQUIRE SPECIALISED TRAINING TO ENSURE YOU USE THEM SAFELY AND CORRECTLY, BUT WHAT WE ALWAYS NEED TO REMEMBER IS WE NEED TO MAKE LEARNING FUN! IF YOU CAN HARNESS A FUN LOVING LEARNING ENVIRONMENT THEN IT’S LIKELY TO DRAW MORE STUDENTS TO YOU.

– Otto Mitter

Tell us what education strategies you have in place for 2022? “2022 is going to be a year of collaboration and co-creation, I’d like to see our classes evolving further to break away from the teacher standing up in front of the class model to something a bit more interactive where the environments and activities are ones that push our learners to collaborate as a team, uncovering the real life scenarios and in salon challenges and utilising more online methods and modules for theory based learning. I’d like to see more abstraction and creativity linked together with real beauty community interaction where learners can follow curiosity and evolve in the ever growing world of digital media.”

Did you find during the lockdowns that you altered the way you delivered education to your staff and clients? “During lockdowns we expanded our entire online learning platform, our methods have always been very hands on and face to face in the classroom but there was really no other choice but to embrace technology to its full extent and it has turned out to be one of the best things we could have ever done for our curriculum. We were able to improve our education program tremendously by producing a lot of new video content and incorporating this with face to face zoom sessions for learners. We found that by doing this we actually had more content

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that we could use for general promotion and awareness so it was a win win situation for the growth of the brand and more resources for our learners.”

How successful was this and do you plan to incorporate these into the new year? “The expansion to our curriculum has been incredibly successful, we trained over 2000 students in a 12 month period through the new online learning platform and the feedback from students has been extremely positive. We took any constructive feedback on board to improve our systems and delivery for the year ahead. There is always room for improvement when creating education, it’s a huge job putting together an education package and with the updates in digital media and technology rapidly changing you always have options to review ways of ensuring that students not only understand the information, but they importantly “know how to use it!”

What is one of your main priorities as an educator going forward? “I’ve been focusing on ensuring that I keep myself up to date as an educator, as a company director I find I’m pulled into many directions and there comes a time where you simply cannot do it all. These projects take me away from the class room environment, but in 2022 I have a full year of international

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Where do you see the major areas of growth for your business through education? “Our brand has always been very education focused, our products require specialised training to ensure you use them safely and correctly, but what we always need to remember is we need to make learning fun! If you can harness a fun loving learning environment then it’s likely to draw more students to you and the word always spreads, I really think this is an essential ingredient in the education offering. I always ask the question “How do we keep students excited and engaged?” When students are excited and engaged they get better outcomes in the long run. I also think collaboration and co-creation is where it’s at, it broadens the audience which in turn expands opportunities for growth in business. You just need to get the formula right and the correct material that gives value to your learners.”

Any top tips as an educator to help make sure businesses stay ahead of the game in 2022?

“Keep researching, keep on trend, keep hustling and quality over quantity! You can’t stay still for a moment these days as there is simply too much competition out there now. The fast paced world of beauty is soaring to new heights faster than ever before, but don’t let that overwhelm you, use it as inspiration and a learning platform to give you a great business plan for the year ahead.” events and masterclasses booked in, so I’m spending time refining my skills, researching and getting myself “gig fit” essentially so I can bring a fresh and exciting approach to my students and classes. After a year of being “behind the screen” students are craving some in person experiences, they want to be entertained and excited in a “face to face” in the same room environment where they can have fun but walk away with a tonne of value. This is the top priority for me, ensuring that our learners are loving the experience and sharing about that wonderful experience with their peers and the world.”

Is there any particular area of education you are focused on for 2022? “The lash and brow space is my main field and I’m looking forward to collaborating more with other educators in my arena to bring some fresh and exciting material to the industry. My other passion is product and business development so I’ll be incorporating elements of this into my curriculum throughout the year. I have 20 years life experience now growing a global brand in the beauty industry and through this journey I’ve learned a lot of things that I can pass on to my students to help them grow on their journey.”

Otto Mitter Founder Ex-Imports Niche Pty Ltd. www.eximport.com.au PROFESSIONAL BEAUTY

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the E DUC ATOR S CLINICAL EDUCATION ENABLES CLINICS TO ACHIEVE OPTIMUM RESULTS WITH THEIR DEVICES WHILE MARKETING EDUCATION ENABLES THEM TO ATTRACT, RETAIN AND ‘UPSELL’ CLIENTS.

– Whitney Stronach

Tell us what education strategies you have in place for 2022?

During lockdown did you alter the way you delivered education to your staff and clients?

“We have been totally committed to providing the highest level of ongoing education to our clinics since our launch in 2011. This year we will continue to help clinics build their businesses with marketing and clinical education using four key strategies: Venus Academy: The Venus Academy is an online learning portal available to our clinic partners all around world. The Academy’s extensive resources include business advice, marketing guides and clinical information as well as the latest news and research on all aspects of aesthetics. The Ignite Onboarding Program: This online course teaches clinics how to maximise the ROI on their new devices by attracting more clients and then converting them into higherspending return clientele. Business Development Manager support: Our BDMs are committed to helping their customers succeed by providing them with regular one-on-one education and training sessions on a wide range of topics including device operations, clinic management, marketing skills and business strategies. Preceptorships: Vero Hair (Venus’s hair restoration subsidiary) provides preceptorships (practical experience and training in a clinical setting supervised by an expert) in Sydney and the US for clinics which purchase NeoGraft and/or ARTAS devices.”

“Yes, like most other businesses, we began working remotely and offering as much education and training support as we could online. Our BDMs supported their clients with one-on-one education and training sessions via Zoom while the Venus Concept marketing team organised a wide range of webinars and roundtables with industry experts (including business strategists, digital marketing consultants, legal professionals, clinical trainers and motivational coaches) to educate and inspire our partner clinics all around the country. However, undoubtedly one of the biggest changes we made during the lockdown, was the launch of our first online training course – the Ignite onboarding program. Although Venus provides extensive marketing support (including social media campaigns, print media advertising and POS materials) to help drive clients into our partner clinics, we have always been aware that clinic owners and their staff ultimately determine their own sales and profits. We have therefore always provided one-on-one marketing support to individual clinics and run small group masterclasses in our Sydney and Melbourne offices, but we wanted to offer something more – particularly for new device owners as we know that despite their excitement about the devices and the results they can deliver many struggle to maximise their ROI.

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How successful were these changes and do you plan to incorporate them into the new year? “We were happy with our transition to online education. It wasn’t easy but the results were worth it. We had far greater participation levels than we expected, and the feedback was overwhelmingly positive. We also like the fact that we got to extend our reach to so many clinics that have never had the opportunity to get much face-to-face training due to distance and/or work and family commitments. Therefore, we will continue to offer the Ignite course and our online webinars and online roundtables. However, we also remain strongly committed to face-to-face education. We look forward to visiting clinics for one-on-one training, holding masterclasses in our Sydney and Melbourne offices, and to hosting our inaugural Ignite conferences in Sydney, Melbourne and Brisbane. We are planning to make Ignite, which is an exciting rebranding of our very successful ROAR events, even bigger and better than its predecessors with ‘live’ education, entertainment and networking opportunities – unless Covid throws up any more surprises!”

What is one of your main priorities as an educator going forward? “Our main priority is to ensure that all our clinic owners achieve a high return on their Venus devices, so their businesses thrive, rather than just survive.

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Fortunately, the lockdown gave us the perfect opportunity to create a program that could help such clinicians by teaching them two key skills: • how to attract more clients to their clinics with social media and marketing strategies • how to convert those clients, and their existing clients, to loyal higherspending clients We are proud of the finished program – Ignite We believe the simple but effective selling tips, strategies and tools covered in the program have the potential to make a huge difference to clinic sales and profits by ensuring their devices work as hard as they do.”

We will do this by continuing to focus on both clinical and marketing education. Clinical education enables clinics to achieve optimum results with their devices while marketing education enables them to attract, retain and ‘upsell’ clients. At Venus we believe both skills (clinical and marketing) are essential. They work together – neither can work without the other. If you’re a great clinician with great technical skills but have no clients on your treatment bed, you won’t earn any income. Conversely, if you’ve got great marketing skills and attract a lot of clients but don’t deliver results, you’ll never have return clientele. Clinics need to excel at both to succeed – that’s why we continually help develop both.”

Is there any particular area of education you are focused on for 2022? “We will continue to provide our clinics with whatever marketing and clinical education support they need – the type of education needed varies greatly from clinic to clinic. However, despite our long-held belief in the importance of clinical and marketing education, I think we will probably focus on marketing a little more to help our clinics build (rebuild) their businesses after the devastating impact of Covid (lockdowns and other restrictions) over the last two years. We know the vast majority of our clinics have the devices and technical skills needed to ‘deliver the promise’ but we also know many need extra help to get their old clients back and attract new ones to grow. Thankfully we now have the Ignite course to help clinics improve their sales and profits, almost instantly – without leaving their clinics or even homes. The course, which can be completed in bite-sized sessions or in one long binge, shows clinicians how to implement a few simple changes in client interactions (online and in real-life) that deliver more positive outcomes for therapists and clients – and increase sales and profits. While the course is targeted at clinics who have just purchased a new device, we believe it will provide existing device owners useful tips.”

Venus Concept Practice Development Manager Whitney Stronach www.venusconcept.com PROFESSIONAL BEAUTY

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the E DUC ATOR S THE KEY FOR ADVANCED COSMECEUTICALS IS TO BE ABLE TO OFFER MULTIPLE PLATFORMS FOR EDUCATION TO ENSURE THAT NO MATTER WHAT HAPPENS IN 2022 OUR CLINICS AND STAFF HAVE ACCESS TO ALL FORMS OF EDUCATIONAL SUPPORT THAT ARE OF THE HIGHEST QUALITY.

– Fiona Dosen Tell us what education strategies you have in place for 2022? “Advanced Cosmeceuticals will have the traditional form of instructor led training where we look forward to re-introducing face to face training and in clinic support. We have workshops planned for the exciting new brands we are launching in 2022 including SkinMTX and WiQo where a national tour will be undertaken. Due to their popularity, our virtual classrooms will still be available and will form a big part of our certified training modules for clinics and therapists as the format allows flexibility and work balance for our clinic partners. The online platforms will now incorporate specialised modules on e-commerce, consultation techniques along with power sessions on improving skin knowledge with a skin university part of the Medik8 training module. We are offering pre-recorded learning tools and workbooks to assist in preparation and content retention before attending classes. Post-training, we are implementing assessment tasks which will need to be satisfactorily completed to ensure that the required level of knowledge and understanding of the topics has been achieved. There has been a real drive-in new technology coming through our existing and new brand portfolios and we are excited to introduce these innovations to our partnering clinics as well as the consumer to enjoy the results.

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We will also look at adopting a national focus to tailor training for each individual state as we now have Clinical Educators based around the various states that are able to facilitate this style of programme. We will also continue working with our BDMs and head office teams to ensure their knowledge and support tools are always kept up to date. The key for Advanced Cosmeceuticals is to be able to offer multiple platforms for education to ensure that no matter what happens in 2022 our clinics and staff has access to all forms of educational support that are of the highest quality.”

Did you find during the lockdowns that you altered the way you delivered education to your staff and clients? “It was an opportunity for Advanced Cosmeceuticals to not only re-assess content across all the brands but the way we were going to deliver it. We altered and added video demonstrations to support the practical element for peels and facials as well as break out classrooms in our zooms for therapist interaction and learning. We created modules that limited the time spent online or recorded the sessions for those who were not able to attend. Our focus became more multi-dimensional – it extended beyond just product information incorporating general

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knowledge of the skin, learning about e-commerce platforms and how to do online consultations and sales profiling. A social media specialist training was included on how to connect to your customer if face to face was not possible. We wanted to create a comfortable space for those who might not be doing well during the pandemic so offering one on one training, clinic only trainings and then national trainings combined provided options for all. We worked closely with our international brands who launched skin and product academies providing our clinics with a different voice to listen to and engage with those around the world to feel connected.”

How successful was this and do you plan to incorporate these into the new year? “Online platforms have become incredibly important. We noticed a huge uptake in class numbers which resulted in increased knowledge and growth of the therapist and clinics taking part. Providing not only brand delivered training but also tools on ecommerce, sales, how to do a consultation and learning about the skin itself and different skin conditions has contributed to the success of this. Retail has never been stronger. The introduction of our new brands and treatments have also allowed the clinics to evolve and really add value to their services and consumer satisfaction. Global Education has become increasingly popular, and we will maintain this link with our international trainers and specialised academies as it has proven to be such a positive concept for Advanced Cosmeceuticals loyalty. As educators the key is to make sure we offer as many training platforms as possible to suit everyone. We also strive to always introduce new results-driven technologies to ensure our clinics have the best performing treatments and products available on the market ensuring they always stay ahead of the game.”

What is one of your main priorities as an educator going forward? “With the lack of face-to-face connection in the last 18 months we need to make sure our professional treatment protocols for new and existing clinics are always up to date. This will not only provide better protection for the clinic and therapist but also the consumer and brand, which inherently maintains the integrity of the company. There are many clinics playing catch up on the months lost and we also have states that have been open the entire time – so it’s important to ensure each and everyone have all our support. It’s also vital that our entire Advanced Cosmeceuticals education team maintain our own self development in the latest trends/technology coming through, keeping our own knowledge up to date so that it flows through to those we are educating and inspiring.”

Is there any area of education you are focused on for 2022? “A primary focus will be on professional treatments to help clinics encourage the consumer to step back into the clinic. We will assist with

skin regimes and aesthetic programmes to help the clinics achieve maximum results with the use of multiple modalities. Anti-ageing and the link to telomere shortening has seen the introduction of Nobel prize winning ingredients and advanced peels be incorporated into some of our treatments and skincare brands, and this is definitely becoming the new approach to treating the skin. The consumer has very much changed and has really embraced the importance of homecare. By offering clinics the latest in advanced ingredients that are stable and effective and then arming them with the knowledge to share with their client is key. We are also providing access to new modules with beginner and advanced lessons to inspire clinics to upgrade their knowledge no matter what stage they are at in their career. We are very fortunate to work with Lutronic, Medik8 and mesoestetic to name a few of our brands who are constantly evolving with new products and technology.”

Any top tips as an educator to help make sure businesses stay ahead of the game in 2022? “Investing in staff, whether they stay with you for six months or for five years, and ensuring they have in-depth knowledge of all products and treatments that you offer in your clinic is one of my top tips. Working together, be it weekly meetings with your team and a focus product or treatment so everyone can learn and grow together is also key.”

Fiona Dosen National Education Manager and NSW Business Development Manager, Advanced Cosmeceuticals www.advancedcosmeceuticals.com.au PROFESSIONAL BEAUTY

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the E DUC ATOR S THE KEY TO BEING A SUCCESSFUL EDUCATION PROVIDER AND AN EDUCATOR IS TO ALWAYS KEEP UP TO DATE. WE MUST ADAPT WITH THE EVOLUTION OF ADULT LEARNING, WHO WE EDUCATE, HOW WE EDUCATE, WHERE WE EDUCATE, WHAT WE EDUCATE AND MOST IMPORTANTLY WHY WE EDUCATE.

– Emma Hobson

Tell us what education strategies you have in place for 2022? “The topography of Dermalogica’s education has changed quite dramatically over the last couple of years, no more so than during COVID which has escalated the way we deliver education using digital technology. 2022 is an exciting year that brings us a Learning Management System (LMS) upgrade enabling us to better deliver an exceptional customer experience. The LMS will provide enhanced user navigation, rapid access to online booking, exceptional blended learning options and instant information at one’s fingertips. We know that engaged learners have a higher performance outcome which is one of our key priorities. As part of our LMS upgrade we will integrate a new reporting software allowing us to use the data insights to make timely directional changes that will align with our delivery of an exceptional customer learning experience. In addition, we will be changing two of our current education centres to new business models. One, being used for 100% digital education delivery on site, the other, a state-of-the-art learning space, where ‘classroom’ style learning, will be replaced with a more relaxed, fluid, and engaging environment. We will not only be offering a new style of face-to-face training, but an array of digital training programs for various audiences, a video filming studio and a before and after photographic studio. This will also be a space for the development of our direct to the

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consumer education initiatives, one of which is to host ‘consumer master classes’ on achieving a healthy skin and a great skin care routine, the latest ingredients and treatments. In 2022, we will be delivering a brand new and very bespoke curriculum pathway for the Medi Clinics. This is a growing and developing area of aesthetics and one that is hungry for education. We are also launching ‘The Dermalogica CLEAR Customer Experience’. This is a complete business concept that designed elevate the customers experience when visiting a Dermalogica salon. For the salon owner it means increased customer loyalty, increased sales of services, increased retail sales and an array of new customers drawn to their business. Another area we will be placing special attention is the launch of our Skinfluencer Academy. This will be tailored education for key influencers to better arm them with knowledge and up to date information with all thing’s ‘skin’ to assist them with generating accurate and informative content.”

Did you find during the lockdowns that you altered the way you delivered education to your staff and clients? “There were certainly some positives to come out of lockdown for us in education. We firstly had to pivot very quickly to deliver a 100% digital training program. This made us look at how we could improve our delivery style to keep our audience engaged for the multiple sessions they were booking in to.

How successful was this and do you plan to incorporate these into the new year? “In 2022, we will strive to deliver a seamless experience of outstanding blended education. We will continue to seek new technologies such as

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Especially when it came to delivering our undergraduate college training program to hundreds of students around the country who were now having to do their courses from home. We needed a team that was confident and comfortable with the software systems and all the associated equipment to deliver this digital education. We had to rapidly get the trainers and the administration team set up to work from home. And a training team who could deliver the education in an upbeat, positive, and interactive way. Which, I am immensely proud to say they have all been nothing short of incredible and each is a super star. We also needed a lot more curriculum to offer a hungry and very ‘available’ audience who were utilising their time to upskill during lockdown. So, we wrote over forty new thirty minute ‘education boosters’ covering a plethora of subjects, each injecting a short, sharp boost of informative, on point, information. We also moved from a more common 9 a.m-5p.m. calendar to also adding early morning, lunch time and evening sessions to accommodate our audiences time preferences. In addition to that, we looked at how Dermalogica education could support our community of professional therapists, what we call ‘our tribe’. We co-hosted with our sales team ‘Coffee Chats’. These sessions we purely conversational, to provide any business ideas that could help them keep their business afloat, but mainly they were for moral support, and a place to share their stories and to know they were not going through this alone. We also decided during lockdown we would support our entire industry community (not just our Dermalogica customers) by offering our International Dermal Institute classes, which are normally fee-paying, free of charge. We adapted our 100% self-lead learning offerings to also offer a series of short generic 45 minute webinars covering the latest hot topics and trends. We were delighted with the response and feedback we received from this initiative. It was also a huge honour this year to be acknowledged and awarded for all our hard work the ABIA Educator of the Year for a Product Company.”

introducing our new metahuman Natalia, who helps us by virtue of the latest digital animation software explain the science behind ingredients and skin histology. Our education boosters proved to be a huge hit, so we will continue to offer these as well as hosting our webinar sessions at differing time slots. And, because of the great feedback received, we will also be expanding our International Dermal Institute education offerings. I am really delighted to share we have some very exciting new curriculum we will be bringing to the market for all industry professionals. This curriculum being generic in nature, from the fee-paying education arm of our company we see only growing in 2022.”

What is one of your main priorities as an educator going forward? “The key to being a successful education provider and an educator is to always keep up to date. We must adapt with the evolution of adult learning, who we educate, how we educate, where we educate, what we educate and most importantly WHY we educate. This constant flow of new innovations and technologies, new science, and new business practices, new audiences, and customer preferences, demands us to be on top of our game. So, my main priority is to ensure we don’t let anyone down and we deliver on our promise of outstanding education in which ever format the end user prefers.”

Any particular area of education you are focused on for 2022? “We want to focus and drive our professional services, what we call Dermalogica Pro Services. We have some amazing new services and professional use only product innovations lined up to launch throughout the year. We know this will elevate our Dermalogica customer service offerings and make our Dermalogica salons highly competitive and extremely successful in this area. We also have plans to extend and elevate our Dermalogica Experts and 2022 Expert program. Training our PST’s to be the best of the best, sharpening their knowledge and skills to cut through a crowded marketplace.”

Emma Hobson Director of Education Asia Pacific Dermalogica www.dermalogica.com.au PROFESSIONAL BEAUTY

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the E DUC ATOR S OUR MAIN PRIORITY AS EDUCATORS IS TO DELIVER APPROPRIATE AND WORTHWHILE TRAINING TO UP-AND-COMING BEAUTY THERAPISTS. IT IS IMPORTANT TO PROVIDE THOROUGH THEORY KNOWLEDGE, AS WELL AS PRACTICAL HANDSON TRAINING SO THAT THE STUDENTS CAN ENTER THE WORKFORCE WITH CONFIDENCE.

– Lydia Jordane

Tell us what education strategies you have in place for 2022? “As beauty therapists we are very much hands-on when it comes to training, which is why we look forward to returning to face-to-face training in 2022 as much as possible. We believe the greatest way to provide training in this industry is still in a hands-on, in-person environment. To be able to show techniques and learn by seeing and practicing in real life is the fastest, best way to increase skills as a beauty therapist. However, for the best part of last two years we have adapted to the pandemic by providing most of our education online, which has been highly successful and rewarding in lots of ways. We plan to continue with virtual trainings for those we cannot reach in a face-toface situation. This means our much sought-after education can continue without being disrupted by any unforeseen circumstances that may come our way!”

Did you find during the lockdowns that you altered the way you delivered education to your staff and clients? “The pandemic had a huge impact on how we normally conduct trainings. As a result of lockdowns and social distancing regulations, we were unable to conduct face-toface trainings, which resulted in moving our trainings to live online sessions. Soon enough we all became experts in online training, and the students were still able to experience the

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wonderful world of LYCON from the comfort and safety of their own homes, or training facilities. Even though we couldn’t provide the students with hands on training, we were still able to interact with them and provide theory-based trainings to assist them in developing their knowledge and skills and to answer any questions they had along the way. As such, we also had to provide the attendees with digital supplementary resources, rather than the printed material typically provided.”

How successful was this and do you plan to incorporate these into 2022? “These methods were very successful as a different way of delivering training. We have found that people have become more open to the idea of having online training, especially those who study and teach in remote locations. As travel was not necessary or viable, more regions became available and accessible, subsequently broadening our opportunities to educate. It freed a lot of time, and therefore allowed more training sessions to be provided. Adapting to online trainings has also been beneficial for us, as it taught us how to adapt and still provide the best training in the face of adversity. We hope to provide face-to-face training a lot more in the new year, however, we will continue to deliver online trainings when face-to-face is not possible, which we believe will be the preferred option in some cases in the future.”

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Where do you see the major areas of growth for your business through education? “We live in a digital world, with new generations focusing heavily on technology. Broadening and utilising new digital methods of education to supplement our practical face-to-face trainings will be beneficial for growth. We are very passionate about our LYCON products, and we love sharing our passion and knowledge. Keeping up with modern technological advances, and new patterns of behaviour and trends post-pandemic is vital.”

What is one of your main priorities as an educator going forward? “Our main priority as educators is to deliver appropriate and worthwhile training to up-and-coming beauty therapists. It is important to provide thorough theory knowledge, as well as practical hands-on training so that the students can enter the workforce with confidence. As a supplier and manufacturer, it is important to be up to date in our industry and to be realistic in knowing what is essential, with a thorough understanding of what the individuals need are from the training we provide. We aim to motivate the next generation of beauty therapists and instil confidence and excitement for their future careers. Hopefully we inspire some fantastic new beauty therapists with the appropriate knowledge and skills so they can provide the best services and information to their clients!”

Is there any particular area of education you are focused on for 2022? “The past couple of years has inspired us to think more creatively on how we can educate and reach the students, focusing on digital platforms. We have recently launched our Facebook group LYCON Chat with Lydia. This group is an uplifting community forum and professional support group with helpful tips, techniques and advice for all things relating to LYCON waxing and skincare. There are many bonus videos from our CEO and founder Lydia Jordane, including masterclasses, live Q+As, and much more. It is beneficial for novices and experienced professionals alike, as it is a hub for communal knowledge, where all members can contribute and share experiences. Similarly, last year we created much new and engaging content for social media, focusing on the LYCON YouTube page. We plan to create much more in the new year, which will be fantastic easy-to-access resources open to the public. We always keep an ear out for suggestions from beauty professionals and like to find solutions for problems that may arise. As such, our favourite method of education remains to be practical, handson training. We cannot wait to get back to in-person trainings to meet all the wonderful students and therapists to share our passion for waxing and skin care with them!”

Any top tips as an educator to help make sure businesses stay ahead of the game in 2022? “2021 was certainly a difficult year for everyone. We have seen a lot of businesses struggle and ultimately close due to the impact of COVID-19. Many businesses have in fact done better during these difficult times and unfortunately and sadly many haven’t. From a business perspective, it is important to be an open-minded leader who can adapt quickly to change and be creative with new ideas and ways of doing things, whilst inspiring your team to do the same. On the other hand, it is important for us all to focus on doing things that make us happy and take care of our wellbeing as the after effects from the pandemic can have a major negative impact on people’s physical and mental health. Mainly, we hope that everyone stays safe, healthy and believe that things will get better, and we will get through this together.”

Lydia Jordane Founder LYCON Cosmetics www.lycon.com.au PROFESSIONAL BEAUTY

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the E DUC ATOR S UPSKILL, UPSKILL, UPSKILL. KEEP YOUR PROFESSIONAL AND PERSONAL NETWORKS STRONG AND BE GENTLE ON YOURSELF. UPSKILLING MIGHT BE ONLINE, OR FACE TO FACE AND STAY CONNECTED WITH OUR INDUSTRY’S PUBLICATIONS AND WHERE POSSIBLE ATTEND INDUSTRY EVENTS.

– Hayley Sultana

Tell us what education strategies you have in place for 2022? “For RefectoCil Australia, 2022 is about reconnecting with our industry and encouraging everyone to rediscover RefectoCil lash and brow styling. Face to face training programmes will resume and we will continue to offer our online masterclasses. We are excited about being able to visit colleges, salons and RefectoCil distributors across Australia and New Zealand and we look forward to launching several new and innovative products. We’ll be at Sydney Beauty Expo in August showcasing our products and if all goes to plan, I’ll be visiting our Head Office in Vienna Austria to participate in the 2022 RefectoCil global Educators conference in September 2022!”

Did you find during the lockdowns that you altered the way you delivered education to your staff and clients? “When Sydney went into lockdown in June, with very little notice half our team, including me, had to work from home. This resulted in becoming creative in converting my living quarters into a make-shift training facility, complete with lighting, props, computer facilities to say nothing of ensuring an image of professionalism! This total change of environment forced me to adapt and re-think creative ways to engage with students online, particularly for those returning for a second time. We added new classes to

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our training schedule including Brow Lamination Introduction, Lash Lift Pro Tips and RefectoCil Sensitive Tint Q&A. I developed new ideas to demonstrate the products without actually performing the treatment on a model. Students responded extremely well to seeing a demonstration of the staining capabilities of RefectoCil Sensitive tints… let’s just say my hands were very colourful by the end of the day! Presenting these classes from home was really challenging at times as I wasn’t in the comfort of our well equipped training room. However it was extremely rewarding knowing I was able to support and motivate my students in a time of great uncertainty and bring some routine back into their days. I think lockdown probably forced all Educators to think outside the box! I encouraged students to ask questions throughout the entire class and offered product incentives to keep engagement levels high. Along with the amazing support from the RefectoCil Australia team as well as the feedback from these classes, I was able to stay strong and motivated throughout this really tough period.”

How successful was this and do you plan to incorporate these into the new year? “Without the option of online learning we would not have been able reach and remain connected with our RefectoCil users, distributors, salons and training institutes across Australia and New Zealand.

THE EDUCATORS

innovative treatments which will enable them to meet client demand for the latest trends. We will be focussing on the importance of after care in order to maximise treatment results as well as maintain hair health. Emphasis on sales opportunities with retail products including our new Full Brow Liners & Brow Highlighters will also be a priority. Encouraging salons to offer after care products has benefits for both the salon as well as for clients, which in turn reinforces customer loyalty and retention.” The live classes were attended by over 1500 students across Australia. We used our social media channels as well as leading beauty industry magazines including Professional Beauty, to promote the classes. The Zoom platform was an ideal platform for course presentation as every session was recorded and accessible to those who couldn’t join the live classes. The online master classes were highly successful and will become a permanent fixture in our training curriculum. This remote style of learning is more flexible as it allowed us to educate more often and customise classes. We can now offer everything from one hour look and learn demonstrations and refresher courses, to full-day masterclasses for aspiring therapists covering all the basics of lash and brow styling.”

What is one of your main priorities as an educator going forward? “I will never again take networking and socialising for granted! Reconnecting with my colleagues as well as my students face to face as well as other educators will be hugely important as we start to attend events again. Maintaining the accessibility of our current training programme will also be a priority for me in 2022 – this means staying up to date with the latest digital platforms and being aware of the opportunities in the online learning space. We’ve spent a lot of time this year working with head office to calculate the profitability of our products. After 18 years in the industry I personally find this extremely motivating and important for salon success. This information is definitely something I’ll be passing onto my students”

Is there any particular area of education you are focused on in 2022? “2022 will bring so many exciting things for RefectoCil Australia. Our industry loves a make over and this year our products are getting re-vamped and re-packaged. New products are in the works (including a super exciting new tinting range…shhh!) that we will be introduced during 2022, resulting in an expansion of our education programmes. This year will be all about incorporating our Colour Blending and Creative Mixing Master Classes with our new RefectoCil Brow Lamination system. The RefectoCil tint is the number one best selling tint range worldwide so it’s important to us that our users understand exactly how to tailor and customise their brow and lash treatments using the full range of accessories for optimal results. We want all RefectoCil salons to expand their menus to include

Where do you see the major areas of growth for your business through education? “I’m fortunate enough to be a part of a global company with a very strong local presence that is dedicated to setting trends, developing innovative products and owning the “Gold Standard Award” for best lash and brow tints for over 70 years!. As the Head Educator for RefectoCil Australia my job is to continually rework and adapt the RefectoCil training programme to include our new products and deliver to professionals across the Australia/New Zealand region.”

Any top tips to help make sure businesses stay ahead of the game in 2022? “Upskill, upskill, upskill. Keep your professional and personal networks strong and be gentle on yourself. Upskilling might be online, or face to face and stay connected with our industry’s publications and where possible attend industry events. We work in a constantly evolving sector which is being continually influenced on social media trends. It’s vital that we stay in touch with what our potential customers are demanding by seeing the trends before they hit the market in Australia. That’s how we remain a leader in the lash and brow styling space. I would recommend to everyone who has attended online training during lockdown to take the time to reflect and perfect their practical skills. We know the beauty industry is “hands on” and practice makes perfect, so when the opportunity arises to attend face to face training, live demonstrations and Beauty Expos I say get out there amongst the training and industry experts and talk with your peers as much as you possibly can.”

Hayley Sultana RefectoCil Trainer RefectoCil Australia www.refectocil-australia.com.au PROFESSIONAL BEAUTY

THE EDUCATORS

the E DUC ATOR S MY MAIN PRIORITY AS AN EDUCATOR IS TO MOTIVATE AND INSPIRE AESTHETICIANS TO DEVELOP A GREATER UNDERSTANDING OF THE METHODOLOGIES OF CORNEOTHERAPY. NOW MORE THAN EVER, THERE IS A STRONG DEMAND FOR PROFESSIONALS TO ALIGN THEMSELVES WITH A BESPOKE PRODUCT RANGE THAT OFFERS A BROADER SCOPE OF PRACTICE AND DERMAVIDUALS IS THE SOLUTION.

– Lisa Paone Tell us what education strategies you have in place for 2022? “Education is at the core of all we do at derma aesthetics and 2021 provided us with the opportunity to focus on several strategies that will guarantee effective educational connect for our dermaviduals and EXCEED partners and the greater industry in 2022 and beyond. One of our most exciting education advancements has been the launch of our Education Hub. The Education Hub is our online platform that offers professionals within the skincare and aesthetics industry the opportunity to develop their knowledge anytime and from anywhere. The educational courses we have developed for our online platform focus on all components of the unique treatment methodology that is Corneotherapy. Corneotherapy applies itself to the protection and preservation of the stratum corneum at all times. With so many treatment methodologies available that render the barrier defective, it is paramount that practicing corneotherapists have an extensive understanding of the stratum corneum and its function to effectively treat all skin conditions that are presented in clinic. 2022 will also see the education team take the show back on the road, as we reunite with our valued partners throughout Australia and New Zealand, offering the most up-to-date and advanced education available, in our popular face-to-face education sessions.

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Along with our eagerly awaited face-to-face education sessions, we will continue to deliver our live virtual education which were created as an additional touchpoint for our partners during COVID lockdowns last year. In 2022, we will continue to build upon our already wellestablished catalogue of courses, consistently delivering the highest standard of education.”

Did you find during the lockdowns that you altered the way you delivered education? “Traditionally, derma aesthetics offered face-to-face education across Australasia numerous times throughout the year. However, the ongoing lockdowns in 2021 encouraged us to adapt how we delivered our highly regarded Corneotheraputic skincare education. Our goal was to provide our valued partners with endless opportunities to further advance their knowledge and understanding of all things skin - from the comfort of their home and so we welcomed ‘live virtual’ education! Our live virtual education sessions were created for our dermaviduals and EXCEED partners and were designed to ensure that we captured all of the best bits of ‘face to face’ education. We incorporated interactive experiences such as breakout rooms and encouraged active participation throughout the sessions too. We also utilised prizes and leaderboards, to encourage healthy competition and keep our participants on their toes!

How successful was this and do you plan to incorporate these into the new year? “Feedback confirmed that the live virtual and interactive education format left our partners feeling engaged and enthusiastic! Live virtual offered us greater scope and reach to the minds of aestheticians throughout Australasia as we provided education to the masses. This ‘reach’ resulted in a record number of attendees participating in our sessions! The incredible success of our live virtual education sessions along with the exceptional feedback received from our partners has resulted in the creation of a ‘hybrid’ education calendar of events for 2022. Our hybrid calendar will allow the education team at derma aesthetics, to provide traditional face to face education along with live virtual education sessions, providing even more aestheticians with an opportunity to join in, learn and grow. We work within a competitive industry and our biggest takeaway from the last 12 months is understanding that we must be flexible and offer a variety of education options to not only capture the attention of aestheticians but to deliver the highest standard of education that will influence them to be the best that they can be.”

What is one of your main priorities as an educator going forward? “My main priority as an educator is to motivate and inspire aestheticians to develop a greater understanding of the methodologies of Corneotherapy. Now more than ever, there is a strong demand for professionals to align themselves with a bespoke product range that offers a broader scope of practice and dermaviduals is the solution. The unique formulations within the dermaviduals product range allow aestheticians to think ‘outside of the box’ and create superior formulations designed to treat a variety of skin conditions. To support and guide aestheticians, we have created content that is designed to elevate their professional growth within their field of practice. Our education team are continually upskilling and staying ahead of the game, so that we can bring our partners the very best education and training available. Creating great content is one thing, but delivering it effectively is another! My priority in creating new content extends to ensuring that the content is delivered in a way that excites and drives our partners to excel. Learning should be fun and the environment we create, in both our face-to-face and live virtual settings, provides an opportunity for attendees to share their ideas and personal experiences allowing them to learn from their peers.”

Is there any particular area of education you are focused on for 2022? “Not only are we focusing on our face-to-face delivery of education, but we will also continue to provide education touch points via the launch of additional courses on our Education Hub throughout the year.

THE EDUCATORS

Not only that, we also made sure that there were plenty of opportunities for our attendees to share their experiences and learn from one another. This opportunity provided attendees an educational experience, that was as comparable to in-clinic scenarios as possible.”

February in particular will see the launch of a new face-to-face education sessions that are focussed on perfecting the all important consultation technique and understanding the best compounding options of unique ingredients across the bespoke dermaviduals product range. We are very excited by what’s to come and can’t wait to share it with the industry.”

Where do you see the major areas of growth for your business through education? “Our Education Hub is a major focus for our business moving forward and we have several different initiatives in place for 2022 that will see our online education portal reach even more aestheticians, not only in Australia and New Zealand but globally. Currently, we have our dermaviduals and EXCEED Medical Microneedling portals available for our partners and in 2022 we plan to launch the Australasian Academy of Corneotherapy AAC portal. The AAC portal will provide practising corneotherapists with extension education in order to navigate the pathophysiology of some of the more common inflammatory skin conditions such as - Perioral Dermatitis, Hormonal Medicated Acne and Rosacea just to name a few. Our extension education portal will be launched mid-year and will be open to all aestheticians within the skincare and aesthetics industry.”

Any top tips as an educator to help make sure businesses stay ahead of the game in 2022? “I’ve always said that ‘knowledge is power’ and this saying rings true time and time again. I cannot tell you how many times over the years I have had conversations with aestheticians who have ‘nailed it’ after attending education and heading back into their clinic. Whether ‘nailing it’ was understanding how to perform an effective consultation, understanding more about a particular skin condition or having a client rebook for a service, education has been proven to motivate and empower aestheticians to be the best that they can be - for your business, this is fundamentally important!

Lisa Paone Head of Education derma aesthetics www.dermaviduals.com.au PROFESSIONAL BEAUTY

STYLE FILE

Style file:

JESSICA PERDIS

Jessica Perdis wears a number of hats: salon owner, manicurist, makeup artist and most recently, brand founder. Amid her busy schedule heading up The Beautique in Canberra, Jess founded By The Be. - a dreamy line of natural nail and body care products made right here at home, Hannah Gay discovers.

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How did you get started in the beauty industry? “From a young age, I loved anything that allowed me to be creative and to express myself artistically, however this wasn’t something I considered pursuing as a career. Without knowing exactly what I wanted to do, I went to study a Bachelor in Advertising and Marketing Communication at The University of Canberra. In my last semester, I assisted a friend in completing makeup at a runway fashion event. I had so much fun that I decided to study a short course in makeup with the intention of doing makeup as a side gig. I then signed up for a nail technology short course with my mum’s encouragement (she offered to pay for the course so I could do her nails for free!). I became obsessed with nail art and with the idea that you could paint so many tiny and beautiful, unique designs filled with happiness and fun. I fell in love with the entire industry, and so went on to gain my Diploma in Beauty Therapy.”

Where did your passion for hand and nail care and nail design stem from? “I love working with my hands, and while studying nail art I thought our nails were another great way to express ourselves. Our hands are so important, and through the years I have seen our clients leave our space feeling so happy with a fresh set of gel polish. Getting nail design done is not for everyone, but hand care should be. We spend a lot of time focusing on our faces, we sometimes forget the stories in our hands. We hold so much power in our hands; they’re our vessels for creativity, healing, and kindness.”

What prompted you to launch By The Be.? “By The Be. was something that was growing inside me for a while. I had always thought about creating a luxe cuticle oil, and it wasn’t until the ACT went into lockdown in 2020 that I had the time to pursue the idea. With constant hand washing and sanitising, our hands were worse for wear, and our minds were affected as well. By The Be. was created based on the relationship between the two. It may sound a bit cliche, but I was compelled to create a product that was in touch with both my spiritual and beauty sides, focusing in on overall mind

PHOTO BY KELLY TUNNEY

PHOTO BY MARTIN MARAS

and body wellness. It seemed like a very natural progression in my life to take that path.”

Where did the name By The Be. come from? “When I decided to look into creating cuticle oils, I was simply going to make a line under The Beautique named ‘By The Beautique’. It was my boyfriend who suggested that I give it a shorter name, even though I wasn’t planning on creating an entirely new brand. From there, By The Be. was born. The ‘Be’ was initially an acronym that then grew into a life of its own. It carries much more depth now to ‘just be’, whatever that might mean for you. It has a nice balance and as a brand name, it seemed to tick the boxes. The more we said it, the more it made sense.”

The Beautique hosts a sizable in-store retail offering and e-commerce platform. What are some of the things you look out for when selecting brands to stock? “I love finding brands that encourage mindfulness and creativity. We also have great relationships with our suppliers, most of the people behind the brands are lovely and take a lot of pride in their businesses. I’m always on the lookout for something new and different. Since starting out from my home salon, I’ve wanted to stock items that aren’t what you’d typically find in a salon; finding things that enhance our client’s experiences as a whole, in our space and in their own.”

You’ve previously offered DIY makeup workshops via your website. Is this a service you plan to uptake in 2022? “As much as I loved hosting our makeup workshops, I sadly don’t think I will

PHOTO BY NATHAN HARRADINE-HALE

have the time. With By The Be, and an excess amount of bridal makeup booked for 2022 (thanks to lockdown!), I am trying to take my own advice in prioritising my physical and mental health. I know I speak for a lot of others in the professional beauty industry: we struggle to create boundaries and are so used to caring for others that we often neglect ourselves!”

What are some of the goals you hope to achieve for the salon, and how do you plan on going about achieving those goals? “To grow, to continue to improve our services and to keep things exciting for our clients. In October 2021, we launched our first line of loungewear/ merch, so this is something we hope to continue with new styles in 2022. We based our styles on our most popular nail art designs, so this way we can keep creating fun items that we know our clients will love. We’re hoping to add more to our skin services and to welcome new members to our growing team. Other than that, we just want to continue offering a high-end service, encouraging hand and nail care as well as self care and wellness on all levels.” n

PROFESSIONAL BEAUTY

PROFILE

profile

DOUGLAS PEREIRA

He started out in the 90s shaking up the beauty industry by being one of the first male skin therapists, before developing his skincare range – Douglas chats to Anita Quade about his Australian Made collection and the highlights of his business.

You have been in the skincare world for more than 25 years – what sparked your initial fascination?

“My introduction into the world of skincare started at a very young age with my grandmother and mother, who both used good quality skincare and always told me you need to take care of your skin. I would watch them performing their daily skin regimes and loved the ritual of preparing the skin and applying layers of product. It seemed like such a personal moment of self care.”

Your career has spanned many years. Tell us about your progression?

“In my teenage years I wanted to become a fashion stylist and makeup artist and when I was studying makeup artistry, the college I attended also trained in beauty therapy and natural health sciences. At college I loved talking to the girls that were studying beauty therapy, about skincare and beauty treatments. So once I completed my makeup training, I decided to change my career path and future my study to include beauty therapy, clinical aromatherapy, and natural health sciences, so I could work in the world of day spas.”

How was that experience for a male in the beauty industry?

“Back then when I started off my career in the industry you didn’t really see many males working in beauty. People thought this was quite unique and to my surprise accepted me into the industry in a very welcoming way. During my time working in day spas, I loved performing facial treatments and seeing the transformative results one could achieve from a skin treatment, this is where my career with skincare started.”

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You mention how important education is – how did you progress?

“After working in day spas for a few years, my career progressed into education, where I worked for a variety of skincare brands educating on the fundamentals of skin health and products. Following a few years in education I then established my own consultancy business where I assisted existing business in staff education and business development. At the 14 year mark of my career I opened my own skin focused clinic based in Sydney. A couple of years after opening the clinic, I embarked on a project that would encapsulate all my years of experience and knowledge thus far. I decide to develop my own range of cosmeceutical products for the exclusive use of my clinic clients. I found an amazing cosmetic formulator based in Australia who understood my philosophy and the goals I wanted to achieve with the formulations. Now 11 years on, the collection of products and the brand has evolved into luxury skincare range that transforms skin health and targets skin challenges with a customised approach.”

You must have seen many changes across the skincare landscape over that time are there any standouts for you that have really changed the face of beauty?

“When starting my career in the mid-nineties the skincare world was very different. There was not many dedicated skin clinics, if you wanted to treat your skin you went to a beauty salon or day spa, and the techniques used were more traditional Paris methods, and the products used were cosmetic in nature. Cosmeceuticals weren’t really a thing back then. Since I first started in the industry, the biggest changes I have seen in the skincare industry would be over the last 12 to 15 years.

PROFILE

Firstly, the consumer has become more knowledgeable about the skin, treatments and about skincare products. Their expectations, wants and needs have become more results driven. We are now seeing a more skin savvy client. Secondly, with the changing needs and wants of the consumer the industry has evolved to meet the consumers demands. We now have so many stand-alone skin focused clinics with well-trained dermal clinicians and therapists, and more result driven technologies at our fingertips. In addition, the world of cosmetical skincare products has grown exponentially year on year. When I first started my cosmeceutical product range there was only a handful of cosmeceutical brands around. Now every week I come across a new brand.”

Your self-titled brand Douglas Pereira Skin Health is such a dynamic mix of science and your four pinnacles of behind the brand – 1. Clean, nontoxic, active botanical science with transparency 2. Helping strengthen and support the skins barrier 3. Skin identical cosmeceuticals 4. Combat urban living and modern stress

How did you develop this ethos?

“One of the first things I did when I decided to develop my brand was to look back at my years in the industry and workout what my clients were coming into the clinic and asking for, I thought about the most common request asked by my clients. It was - “I want my skin to be healthy, younger and glowing” Then I thought about the environment we live in, my clients lifestyle choices and the types of products they use, and how these factors impact their skin, and how this plays apart in the displeasure of their skin’s health. I then realised most of my clients weren’t coming in and asking can you fix my dryness, oily skin or these wrinkles. They just wanted beautiful healthy skin. From this thought, I knew I had to develop a cosmetical range of products that worked in conjunction with the skin’s functions, to support and better the skins health. So, then I sat down and wrote : “Douglas Pereira Skin health – Skin identical cosmeceutical formulations comprising of the highest-grade cosmeceutical and active botanical ingredients that mimic the skin’s composition and provide it with all the necessary building blocks required to achieving optimal healthy-looking radiant skin”. The formulations must be clean, nontoxic, and be backed by science. The formulations must not contain any synthetic ingredients, fillers, or synthetic fragrances. The only ingredients that are in each formulation must have a benefit in improving the skins health and supporting the skins barrier. The collection of products won’t be categorised into the common skin conditions and concerns, but instead treat the effects of urban living and modern stress”.

experience, and researching into cosmetic chemistry I was able to understand the process and science of formulating a product. I knew the ingredients I wanted in my formulations; I knew the outcomes I wanted to achieve with each product, and I had the concept. I just needed the expert to bring it all tougher. One day I was on the phone to one of my suppliers who developed his own Melbourne based cosmeceutical range of products, and he connected me to one of his old staff members who now privately formulates cosmeceutical products here in Australia. This was a match made in heaven, she understood my concept and what I wanted to achieve from my formulations. Over many months the two of us worked closely in developing the first formulations for the range. Now some 11 years on the both of us have evolved the range into a collection of over 30 homecare products and an extensive professional collection of products.”

It is formulated and manufactured in Australian laboratories – how important was this to you? “Being formulated and manufactured in Australia is of the highest importance for me, it’s the only way I can assure the quality, consistency, and integrity of my products. Being locally made gives me access to the lab so I can keep my eyes over the quality of ingredients and quality of each batch manufactured before it is bottled for the consumer.”

Does having the formulation and manufacturer locally give you more control over the final product?

“Having the formulation and manufacturer definitely allows you to have more control over the final products. Direct lines of communication and access to the formulator makes a world of difference. Not only when developing a new product but also when existing formulations need to be adjusted. A great example of this is, due to the pandemic some of our suppliers have not been able to provide components for our formulations. So, we have had to find alternatives. With this comes some adjustments to the formulations. Being on the ground and having the access to control these adjustments speeds up the process and reduces the delay in manufacturing.” n dpskinhealth.com

How difficult was it to formulate your range?

“Developing the initial collection of products 11 years ago did come with its challenges. Firstly, my background is not a cosmetic chemist, nor did I have a science background. But I did have all my years of experience treating skin and working with and educating with some of the best products around. Compiling my knowledge, practical

PROFESSIONAL BEAUTY

SKINFLUENCER

Ask the

SKINFLUENCER

The increase in at-home device usage in the last 24 months has spooked skincare professionals, as has a decline of in-salon treatment bookings and concerns over the resulting condition of their clients’ skin. But according to Founder and National Sales & Training Manager at SkinMed, Sharon Marsh, the trend is certainly not worth the hype. Sharon reveals the superiority of professional-use devices will prevail in servicing the industry long-term. By Hannah Gay. “SKINMED’S MISSION is to introduce, support and provide our customers with advanced anti-ageing device technology and advanced cosmeceutical skincare for their clinics and salons. We aim to help our customers to dramatically increase the profit of their business and provide high quality, guaranteed results for their clients. Our business currently possesses a combined 30 year’s industry and training experience. We will be celebrating our tenyear anniversary in September this year. Education and training and being instrumental in supporting the next generation of beauty therapists is also our passion. SkinMed has had to make some dramatic changes to its operations as a result of the impact of Covid, moving our operations from Melbourne to our Hobart office, experiencing delivery delays of up to six-weeks and custom holdups on our devices due to disruptions in the transport sector, and changes in the way training is delivered which has put additional strain on resources within the business. While the industry does face some challenges in the coming months, it won’t be forever. It is important that salon/clinic owners use this downtime to work on their business and learn about technology and products that can improve the profitability of their business. This is where investing in in-salon devices comes in. Professional in-salon devices provide clinic and salon owners the opportunity to increase profit margins. Each advanced device treatment has a higher margin than traditional facial treatments. We need to consider, if a skin clinician has sold

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an at-home device to their client, this is a recommendation from a professional that the at-home device will give them results. The client may think they can perform their treatments at home and won’t need to come into the salon for future treatments. You may generate some income from an at-home device in the shortterm but think about the longterm income loss and implications for your business. At-home devices are generally lower capability versions of any professional in-salon device, and you will not get anywhere near the same result as you would having the same treatment in salon/clinic using a professional device. I think it is important to make the point that in-salon devices deliver a stronger treatment as the devices are more powerful and are operated by trained professionals. Skin clinicians have also undergone years of training and understand the skin, they are able to assess a client’s skin, provide the best treatment possible to get the optimal results and safest outcome. Other than 0.3mm derma rollers which aid in the penetration of product, I don’t believe there is any merit for at-home devices in the industry. The lack of regulation around at-home devices also means people are taking a risk with their skin. We are given one face; why risk it’s condition and look by using an unregulated, at-home device that the consumer is not trained to operate? We will continue to research and engage with new technologies in the industry in order to provide the highest quality affordable anti-ageing devices and skincare products in our range, continuing to deliver those to new and existing customers.” n

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CAREER

HOW I GOT HERE: KIMBERLEY VERSCHUUR Founder of Ellus & Krue

“I began my career working in Public Relations at Royal Pines Resort and Star Gold Coast where I worked on some of the biggest sporting events including Indy 500, Magic Millions, Australian Women’s Hardcourts and Australia Ladies Master’s golf tournament. I then changed direction in my career and moved to London in 2010 and worked at a think tank in the economic sector. After returning to Australia, I joined the newsroom at Bloomberg in Sydney as an economic data analyst covering the Australian and New Zealand financial markets. In December 2018 I re-located to Queensland and joined our family company Ellus & Krue.”

Tell us how you came up with the concept for Ellus and Krue… “We were inspired by our Dad’s journey with skin issues and skin cancer to come up with the concept of Ellus & Krue. As our Dad was looking for alternatives to harsh skin treatments, we wanted our products to not only create true change in the skin using the scientific knowledge of Professor Derek Richard and his work into cancer and ageing to develop products that balanced science with nature. We’ve incorporated lots of plant actives into the products to harness the natural power of nature. We also wanted to hero Australia, so we made sure our packaging was distinctive and unique and honors the natural landscape of Australia. “

You were also inspired to create the products given your own journey with skin cancer – tell us about that? “As siblings we were so inspired by our Dad’s skin cancer journey that we decided to create Ellus & Krue. Our dad spent a lot of time outdoors as a carpenter and was also as a mad keen fisherman. There was not a weekend that I can remember where Dad was not fishing, but every time he went outside, he never took proper care of his skin. Over the years he’s had eight basal cell carcinomas, and more recently a squamous cell carcinoma, removed from his face. After so many surgeries and years of sun damage our Dad was looking for a more natural alternative to the harsh topical creams he was using to help repair his skin. So that’s why we created the EPI-gN Serum in partnership with Professor Derek Richard from Queensland’s Cancer & Ageing Research Laboratories. Our dad had such success with the serum that we wanted others to be able to experience it as well. “

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You launched the brand in 2020 what did the skincare landscape look like at the time and how have you seen it change? “If we could have only predicted what was going to happen in 2020! The skincare landscape changed so quickly, we went from entering into the online only skincare market and competing with other e-commerce only brands, to competing with the likes of Sephora, David Jones and Mecca as they all closed their stores and went online only. Also, as times were so unprecedented, a lot of people were skeptical about discretionary spending but as the pandemic continued a lot of people saw spending more time at home as a chance to take care of themselves and wanted to invest in their skin and skin care products. There is nothing better than at home facial to end the day after sitting in front of the computer all day! “

The products are all Australian made – how do you source the ingredients? “We source our ingredients through our Queensland based compound manufacturer and try to purchase as many ingredients as possible from Australia. We have quite simple formulations, there are only 18 ingredients in the EPI-gN Serum, but we use the highest quality ingredients. We have a distinct focus on producing the best quality product with the best ingredients available so the customer can experience the best results from our range. “

How important is it to you to be Australian Made? “It’s extremely important to us. When we say that we try to source local as much as possible, it’s quite local, our acid free tissue paper is from a supplier 350 meters away. The Gold Coast is emerging as one of Australia’s top innovation locations for small and medium enterprises, so we want to support and help grow those businesses by supporting them and using as many local suppliers as possible. What are the benefits of sourcing ingredients in Australia? The benefits of sourcing ingredients in Australia is that we are supporting other local businesses, but we can also secure the ingredients quicker than sourcing them from overseas. Once we are happy with the quality of the ingredient, we continue to support that supplier as we know we are getting the quality ingredient that we have ordered. “

Any challenges? “We’ve faced quite a few challenges as with any early-stage company especially launching at the start of the pandemic. In the beginning of the pandemic as everyone went to online only there was such a huge demand for web developers so our website took a lot longer to develop and get live.”

Your hero product the EPI Gn Serum has been described by a professor as the product that will change your life – how did you develop the serum? “It took us over two years to develop the serum with Professor Derek Richard from Queensland’s Cancer & Ageing Research Laboratories. Professor Richard wanted to make sure that we only included ingredients that created real change in the skin and at the correct percentage. There is no point in having an ingredient in the product if it’s not included at the right percentage, it needs to be in the product at an amount that penetrates the skin’s layers and works to enhance your skin. Professor Richard used his knowledge of cancer and ageing research to include ingredients that he knew would improve skin texture and tone and was very passionate about what ingredients to include. He didn’t want to create a product like any other on the market, he wanted to use unique science backed ingredients to create a truly innovative product, that’s why you’ll find ingredients like Naringenin, Curcumin, French Lilac and Wakame in our EPI-gN Serum, all unique ingredients that science has proven will create true change in your skin. “

THE FEEDBACK FROM OUR CUSTOMERS HAS BEEN FANTASTIC, WE’VE ALWAYS KNOWN THAT WE HAD A GREAT RANGE AND ONCE OUR CUSTOMER HAS EXPERIENCED IT, TO HEAR THEIR OVERWHELMING POSITIVE FEEDBACK HAS BEEN SO GREAT FOR US. What makes it so popular? “I think what makes it so popular is the significant results our customers are getting after a few weeks of use, especially for those that have skin conditions, damaged and sensitive skin. They are loving how the EPI-gN Serum has really calmed their skin and how smooth and evened their skin tone is.”

Any other products in the range that are a standout favourite? “Our EPI-gN Serum is the real hero of the range, it’s our signature product, but we are getting a lot of great feedback about our pH Balance Gel Toner. What makes this toner so different to your average toner, is that it’s a thick gel consistency loaded with Aloe Vera and Niacinamide. It doesn’t strip your

skin of its natural oils but balances the skin and deeply hydrates. It also doubles as a hydration mask when you apply it a generous amount and then leave for 10 minutes and then wash off, it’s like an instant boost of hydration.”

I have read five star rave reviews about your range – what has the feedback been like from customers? “The feedback from our customers has been fantastic, we’ve always known that we had a great range and once our customer have experienced it, to hear their overwhelming positive feedback has been so great for us. We’ve had a lot of feedback about our packaging and how it’s so unique in its colors but that it also appeals to all sexes. They also love that the colours are inspired by the Australian landscape, the green for far north Queensland, sand for the Gold Coast beaches, charcoal for the dark night sky in the desert and copper for the rich earthy tones in the outback. We’ve also had a lot of feedback about our airless packaging as it keeps oxygen out, so the products don’t degrade as quickly. The airless packaging also keeps the active ingredients active for longer, so our customers get full use of the product.”

Are there any other products you are looking to launch in 2022? “We have two products in development at the moment, one is a SPF moisturizer, and the other is another game changing serum which will include some really innovative indigenous plant actives. It’s still early days, as the new product development process takes quite a long time, but we are hoping to launch the new products in Q4 2022.”

You also give back part of the money from every sale to the cancer cause – how important is it to give back as part of your company ethos? “We are very passionate about giving back and supporting cancer and ageing research. Cancer touches too many of our lives, ours included. We want to help Professor Derek Richard and his team’s vital research into cancer and ageing, as they want to stop cancer before it starts so we can all live healthier and happier lives for longer. That’s why 20% of every purchase is donated to cancer and ageing research.”

What is the biggest business lesson you have learnt since launching the brand? You need to surround yourself with people that you can trust. n

PROFESSIONAL BEAUTY

PROFILE

the

BROW GAME Brows are one of the biggest and longest lasting trends in the industry. Once a simple beauty add on in salons – shaping the perfect arch is a booming career. Anita Quade chats to Noushin from Eye Couture about her LA training and bringing back natural Microblading. Tell us what you love most about the brow industry?

“It’s such a fun creative space. Different strokes for different folks, literally.”

Why do you think it is such big business globally – and how have you seen it evolve?

“The importance of brows, how it can transform your eyes and face, a gentle eyelift if done correctly has been recognised. Its captured everyone’s attention, globally. We are evolving, thank goodness. A lot of clinics didn’t seperate editorial from practical everyday needs of clients. I’ve focused on bringing attention back to that by specialising in natural Microblading.”

You originally studied business at university how did you end up in the brow business?

“We can’t run from our roots. I studied in France on a scholarship I was highly pressured to be a good student. But I learnt the art of brow shaping by watching my mother in her home studio, it was the cutest set up. I have a creative mind and l have my double degree but prefer to be in a more creative space.”

You have said that your mum working in beauty had a big influence on you – any important memories you can share? “People would always say she’s got such an eye, she can just tweeze a perfect set. Mum would say ‘oh no, she’s going to University she’s not interested’ but she loves my work and is super supportive now.”

You studied the precise technique of Microblading in Los Angeles – tell us about that experience?

“Go straight to the source if you want to know an industry. The brow game is strong in LA, Beverly Hills is the hub of all aesthetics. There is so much product and technique knowledge to be gained. I was lucky to live with family and gain work experience both in Beverly Hills, Los Angeles. Although I frequently travel to LA that chapter gave me insight into how high my standards should be. I came back to Sydney with a new perspective.”

Have you missed the opportunity to travel during lockdown and learn from other artists? “After living in Europe for seven years prior to coming back to Australia. I prioritise travelling. Lockdown was a great reflection time on gratitude. I cant’ wait to head back and see what techniques they’re up to!”

How does the education for artists differ here in Australia? “We need more product knowledge. We need more intense training. That’s why I

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put together a team including Cosmetic Surgeon Dr Erfan Rahbar in my training program to assist with aesthetics and healing etc. It shouldn’t be about rolling out students and making a quick buck.”

How do you keep up with the ever changing trends?

“Stay humble. Stay in touch with overseas artists. Ongoing education is vital at any level.”

What is your personal go to favourite look? “Gentle colour, soft brown, natural, with fluffy shape and depth. “

Any Noushin blackbook favourite beauty places in Sydney you love to relax and get pampered?

“The Rachael Louise Deluxe Facial is one of my favourites and the rooms are spacious, even the wall paper is from Italy, its so nicely done.”

You have a beautiful space Eye Couture at Rachael Louise MediSpa – how did you choose this? “Rachael’s just great to work with in general. I needed a space prior to opening my own creative studio but I’m comfortable there now so who knows how long this chapter will be. Sometimes the shoe just fits.”

What are your plans for 2022?

“My brow serum launched in 2019, its back with a few other products that I’m super excited to share with you.”

Can you give us a heads up on any trends you think will be strong in the brow game this year?

“Natural! Thank goodness. The line between editorial and every day needs to be more defined by brow artists.” n

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BUSINESS

simple ways TO FILL YOUR APPOINTMENT BOOK AND SECURE FUTURE REVENUE IN 2022. By Isabella Castle The start of the year is always an exciting time to make goals and plan for the coming year. It’s easier to feel confident making plans and business decisions when your appointment book is full and you know you can count on that future revenue. For tips on how to secure appointments and revenue well into the future, check out our 5 tips.

Encourage clients to rebook

Securing your client’s next appointment before they leave is the best way to ensure they’re visiting you regularly, which is great for revenue! Make rebooking a habit for your team by educating them on the importance of rebooking clients, both for the client to achieve the best results, and for your salon to secure that future revenue. Your salon software should allow you to set an automatic reminder for your staff to rebook clients.

Create multiple appointments at once

When you have clients who visit regularly for the same service, or are completing a specific treatment plan, it’s a good idea to book them in for a series of appointments all at once. This saves your staff and your clients time, locks in future revenue for you, and ensures they get the appointment times that best suit them. Your salon software should make it easy to book a series of recurring appointments that suit your client’s needs.

Sell concessions

Selling concessions means taking payment for a number of the same service in advance. This secures future appointments with the client, while also developing client loyalty.

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A great way to sell more concessions is to offer an incentive, like a discounted rate or a bonus service. Upsell them to clients at checkout, and don’t forget to mention them on your social channels, email, SMS and other marketing.

Vouchers, vouchers, vouchers!

Vouchers are the perfect gift, so they’re a great way to get new clients to visit your business. Encourage your clients to purchase vouchers for their friends and family, and make it easy by having them available to purchase online through your website and online booking page. Selling vouchers guarantees future appointments, and these new clients might just become regular clients in future!

Create a loyalty programme

Client loyalty is a big deal because loyal clients spend more and visit more

often. According to a study by Thanx, loyal clients spend 67% more than new ones! Because loyal clients are so valuable to a business, it’s always a good time to invest in a loyalty or membership program. There are a number of different types of programmes, but do your research and think about what will suit your business best. The main purpose is to reward clients for their loyalty with redeemable points, special perks or other bonuses, to ensure they want to continue visiting well into the future. Try using a combination of the suggestions above to fill your appointment book and secure future revenue for your business. Here’s to a successful 2022!

Isabella Castle is from the Marketing Team at Kitomba Salon and Spa Software. Visit: www.kitomba.com. n

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TALKING BEAUTY PB’s Hannah Gay navigates the Australian professional beauty industry, one burgeoning trend at a time.

Hi!

I’m delighted to be back in the Beauty Editor chair after a thrilling (while exhausting) eight months with my baby boy! It seems that while time has flown, the industry has continued to move at lightning speed with salon openings, copious product launches and brand sustainability drives to keep you all busy. So what’s next? This month, I dove into the industry’s latest craze – wellness hubs. I’ve also been thrilled to head back into salon to see how teams are getting on postlockdown. Your resilience continues to inspire!

Hannah x

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Get well SOON It’s Tuesday afternoon and I’ve just grabbed a seat at Club W in Sydney’s Cronulla. Turmeric latte in hand, I gaze around the open space’s stylish lounge and coinciding wellness rooms, where personalised breathing and meditation classes await. Desks line the hub’s upper coworking floor, reserved for members to catch a Zoom meeting before taking ten in one of a handful of Recovery Massage Chairs. Daycare drop-off and traffic congestion made for a chaotic morning, but a quick thai-inspired massage has left me feeling rested and refreshed; a small time commitment with big impact. Increasing interest in the Australian wellness industry has played witness to the opening of wellness centres: boutique, multi-station venues that combine the rigour of a gym with the serenity of a spa. Centres are designed to keep their clients looking and feeling young through a series of all-over mind and body solutions. According to a report released by the Global Wellness Institute (GWI) late last year, the global wellness economy will grow by 9.9 percent annually and reach US$7trillion by 2025. That’s right… TRILLION. Tony de Leede, founder of Club W and Wellness Solutions devices, notes five pillars to wellness: nutrition, movement, sleep, mindset and community. “Incorporating each of these elements into your life, at all ages, contributes to aging well,” Tony says. The benefits of taking time out to breathe, meditate and exercise is not news to anyone; the difference is that wellness centres provide a glamorous and inviting space to do so. “The pandemic has only further reinforced how important physical and mental wellbeing is,” Tony notes, “and as a result, it has driven consumer demand for movement and mindfulness practices.” And with customers signed up to membership plans, people are made to feel accountable. The idea is for their members to pull regular breaks for relaxation into the mainstream; to encourage them to incorporate bite-sized chunks of relaxation, massage, deep breathing and exercise into their days. “These days work plays such a major role in people’s lives and they’re spending more and more time at their desks and using digital technology. Countless studies show how important it is to take breaks during a work day for your physical and mental wellbeing, so it made sense to create a work environment that supports that.” It’s a realistic approach, and targets the large bulk of the population (this journalist included) who don’t have the time, energy or will-power to engage in a strenuous workout between emails. This accessible yet necessary philosophy is backed by Dee Diaz, Director at Rosebery’s new hub, BODY WRL: “Physically, mentally and emotionally our success is tied to our wellbeing. This progressive approach is now supported through technology,” Dee says. Like Club W, Body WRL offers an array of treatment offerings including infrared sauna rooms and oxygen chairs by Wellness Solutions. Where beauty has us reaching for our wallets on a routine basis, we know each subcategory of the industry to serve its own, very rightful purpose. From facials to injectables, makeup application to laser, treatments are known to work hand-in-hand, with clients booking in at different venues for different services. And while there’s no doubt a visit to Club W’s Yang room for a spot of yoga can work in tandem with a visit to the salon, I wonder whether the adoption of aesthetic devices such as EMSCULT,

BEAUTY DIARY STRAP

HOW WELLNESS HUBS AND DEVICES CAN WORK FOR YOUR BUSINESS •

cryotherapy and red light by wellness businesses may be viewed as competition. “In the early days of these technologies, they were championed for their aesthetic outcomes - which are great, but we now know what an important part technologies like cryotherapy and red-light therapy play in physical recovery and mental wellness,” Dee says. “The beauty industry in Australia is one of the most progressive in the world, and we value that, but Body WRL is really focused on up leveling that experience for our clients.” Down the road at Club W, LED light facials are on hand for casual use by members and while they are only operable while the club is staffed for safety, Tony states, the traditionally salon-exclusive treatment appears to have made its way into the mainstream, much like at-home LED devices. Given this, I wonder how salons stand against wellness centres that offer clients an alternative anti-aging program drawing on both internal and external health. “Anti-aging is an outcome of being well - it’s a wonderful result from looking after yourself physically

•

Whether purchased outright or on a payment plan, look at introducing a wellness pod in your space as an exclusive offering for your incoming clients. Sit one at reception for guests to enjoy while awaiting their treatments, or pair a full-body meditation exercise with an anti-aging facial: a tempting and unique upsell, Host staff meetings and team building days at a hub, where inside-out health is taught as a top priority, Hire a hub for beauty-themed business celebrations.

and mentally,” Dee argues. And while for Dee, the message should veer away from what’s to be done in order to look young, wellness hubs pose no threat to the traditional aesthetics model. “Beauty salons are an important part of local communities, but our focus is different. Our core vision is to help our clients achieve total wellness, enhanced recovery and longevity,” she says. “It’s about feeling your best, whatever that may be.” I’ll see you for meditation in the blue room, beauties… n

Tried & Tested

I’ve tried a number of supplement brands in my time, but The Gut Co. tops the lot! I’ve been adding a heaped teaspoon of their FEED formula to my morning juice for weeks; it dissolves thoroughly and is both tasteless and effective. Come nighttime, I have a ritual of applying Aspect’s Pigment Punch+ serum before bed. It soaks seamlessly into my skin and has faded my postpartum melasma significantly after six weeks of use. And I have to shout-out to Teoxane for their RHA Micellar Solution. Gentle on the eyes and skin, and unexpectedly hydrating, this liquid is my exit strategy after a long day of makeup and mask wearing.

PROFESSIONAL BEAUTY

BEAUTY BAROMETER

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SCULPTING SOLUTION It’s a New Year and clients are ready to honour their health resolutions. Top of the list is toning up. Anita Quade chats to Danielle Raballo – CUTERA Product and Clinical Manager about the salon device truBody by truSculpt about boosting your bottom line. Tell us who is a candidate for truBody? “Anyone who is looking to address stubborn pockets of fat and tone and strengthen muscles.”

What are the main goals of clients? “Most clients want to have a more toned silhouette.”

How long has this treatment been offered in salons/clinics? “The New truBody treatment consisting of a 15min truSculpt iD treatment for fat pockets and a 15min truFlex + treatment for muscle tone launched in November 2021.”

It seems so efficient with a 15 minute time frame to offer results – what are some other advantages of this machine? “The truSculpt iD can also reduce the fat pocket on the submentum (under chin) and the truSculpt flex has seen amazing reduction in lower back pain and helping to rehabilitate after injury.”

Can you explain how the machine targets sculpting goals? “The truBody treatments give an average of 24% fat loss and 30% increase in muscle mass.”

How many sessions are needed for this? “Typically, clients will commit to 1 session of truSculpt iD and 4 sessions of truSculpt flex +, but of course you can have more depending on your goals.”

Tell us about the incredible results you have witnessed? “I have seen the most amazing transformations…. from more defined arms (my personal results are amazing) to really toned abs, ballerina shaped legs, and a great booty lift….I have also been treating a client that has had substantial muscle wastage in her thigh after a recent accident, and her surgeon

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is amazed at the muscle growth we have been able to achieve.”

How long does it take to see the results? “Results from the truBody treatment are assessed at 12 weeks…but most clients report seeing reduction of the fat pocket and muscle definition about four weeks after.”

How affordable is it for salon owners to purchase? “It’s two individual systems. truSculpt flex and truSculpt ID however the pair can be purchased at a bundle price. For more information visit cuteraanz.com and schedule a meeting to speak with our of our Area Sales Managers.”

Are there any payment options for salons interested in purchasing this device? “For payment options please speak with one of our Area Sales Managers.”

What is the best way for clients to maximise the use of the machine? “The return-on-investment potential is extremely high. When purchasing either or both devices you also get assigned a dedicated account manager who will work alongside you and your team to ensure you are getting the most out of your new purchase. Further to this it also comes with a 90-day social media plan to assist in promoting your new devices.” n www.cuteraanz.com

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INDUSTRY PROFILE

Boy meets

Girl

Salon owner, Jessica Ross isn’t afraid to push the envelope. At the heart of her business is an eagerness to engage a male clientele. Since opening Sydneybased grooming and beauty salon hybird, UNOIT, Jessica has held what Hannah Gay learns is a ticket to success. Stepping into UNOIT for the first time caught me by surprise. I was warmly welcomed by a gentleman clutching a pair of clippers, who made his way through the location’s unexpectedly open reception area. A glance to my right and I soon found my bearings, where a quiet nook reserved for beauty clients awaited. Cheekily pronounced YOU-KNOW-IT, the premium spot tucked away on Darlinghurst’s bustling Crown Street certainly stands out. It’s one of a few (if only one) of its kind - a unique pairing of men’s grooming, and men’s and women’s aesthetic services by Jessica Ross. For Jessica, a passion for servicing men’s skin arose during her 10-year tenure with Clear Skincare Clinics, where Jessica’s role as Managing Partner had her oversee the growth of the business from eight to 52 clinics before its acquisition by a pharmaceutical company. Despite the business’s successes, Jessica noticed a disparity in male versus female client numbers. “I could look back on my career and count on my two hands the amount of men I had seen for skin,” she admits. This clear industry gap prompted Jessica’s focus toward building a business designed to meet the needs of both genders in a comfortable and accessible environment. Since opening the doors to UNOIT’s solo space in November 2020, Jessica compares the pace at which she’s seen success in comparison to her former female-centric locations. “Looking back on businesses with which I’ve worked, [success] has been a slow burn, where this has not been slow,” despite opening smack bang in the middle of two years worth of Sydney-held lockdowns. “I knew if I was going to pull this off, it was going to do really well.”

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Come October the following year, and the team had become accustomed to the ebb and flow of the COVID-conscious industry. Celebration around UNOIT’s first birthday started and ended with a quick dinner and a glass of champagne before the team simply had to “keep going”. “We were too busy to organise anything!” Jessica admits. “I had a look through my summary for the year and we probably opened our business at one of the hardest times in history. It’s pretty exciting to see that even though we’ve weathered the storm in regards to COVID, shutdowns and delays, we’ve had an incredible first year. I said to my business partner and salon manager, Costa Zacharia, that we should be very proud of ourselves because we’re fully booked, we have a really even split of men and women… we’re looking to expand, bringing on two new girls in January.” Executing a vision for UNOIT’s interiors that was universally appealing to both male and female clients was paramount to Jessica. She worked with the team at award winning Melbourne interior design studio, BlackMilk, as well as with her partner who crafted salon decals, digital elements and a website for the brand. The idea was to reinvent the term ‘barber’ and bring it up-to-speed with the modern world, steering away from the old-fashioned, red-spinning-pollout-the-front stereotype. “My biggest fear was [developing] such a new concept in combining the word ‘barber’ with the word ‘beauty’; that was a real gamble for us.” In Jessica’s words, the space had to be “chic, timeless, and to be really welcoming for men without being off-putting for females also walking through the door.” Today, a fresh white backdrop sets the relaxed tone of the space,

stylishly accompanied by exposed brick walls, dim lighting and modern fixtures. Dried florals hang overheard quaint treatment suites. To counteract any hesitation from incoming female clients, Jessica honed in every one of the space’s sensory touch points, including a relevant music playlist and the use of a gender-neutral fragrance throughout. Speakers are strategically placed so as to reduce noise penetrating the walls of the barber through to beauty. Every detail down to the team’s reception of clients: “we talked about being softly spoken, warm and welcoming,” Jessica adds. “It still feels feminine enough.” Hiring both genders has also been a strategic move, where UNOIT now boasts a collective staff of both females and males. “Having a spread across both sides helps to portray the concept. I have a female barber, and my advanced cosmetics injector is a male.” Conducting treatments on both genders also requires varied training. “We cleanse a female’s skin differently to the way we cleanse a man. It comes down to the little things; from the way we use a fibrella wipe to take the cleanser off, to understanding pressure points and the way to wipe down against the hair grain so it’s not pulling up against their beard.” A welcome massage, for example is different for men, where staff use “pressure points along the jawbone with a firmer touch,” while females generally prefer “a more fluid and effleurage feeling.” Jessica believes the distinction largely rests in the way the face is mapped per client. “Not all men want to come in with a freshly clean shaven face, so we adapt by delivering a three-quarter face treatment and finishing with the neck instead of the jaw.”

Another factor in relationship-building between staff and clients comes down to communication style. “The way you recommend and educate is quite different from a male to a female. Women are generally more accepting of a beauty ritual - they’re happy to layer, to use a hydrating hyaluronic acid serum, to be recommended an eye cream… and while some men are like that as well, they generally prefer less waffling!” When it comes to the guys, Jessica cuts straight to the point. During the consultation process, this involves finding out just how quick and easy they want their at-home routine to be, adapting staff language as a result. “You have to really get in there with the multi-use serums that allow them to go home and see a result. Once a male trusts you, I find they’re happy to come back and do whatever you say… keeping it really simple, offering samples… usually we’re seeing men who haven’t had a lot done before so to overwhelm them with 12 fortnightly treatments, I don’t feel that’s the way men receive the information well.” Jessica partners with Aspect skincare for several reasons, but most notably for its gender-neutral packaging. “I like having the opportunity to put a client on quite a simple and affordable range, and still get great results,” she admits. “They don’t have to commit to buying seven products to see improvements in their skin.” Jessica is competent Aspect can meet the diverse needs of her clients, where for example “if I’ve got someone who I know I’ll only be able to get on one or two products, I can them on those products because they’re multi-use, the client will see results, and they’re quite affordable for a cosmeceutical line.” By the same token however, Jessica says the brand adheres to the needs of those with more of a ritual care routine where serums are designed to be layered. In 2022, UNOIT is set to collaborate more extensively with Aspect via the installation of animated projections on the location’s internal and external walls. Reflecting on UNOIT’s traffic numbers and strong bottom line, Jessica credits the ease with which her clients can recommend the business, particularly to their partners and through cross-gender promotion. “People are quite intrigued and want to be involved,” she says. “Where a male client will book in for a grooming session, his wife may coordinate this with her own skin treatment.” The team have also successfully hosted events whereby entry is granted to those who bring a guest of the opposite sex. “People are excited that it’s a new concept; people chatter about it. They want to get involved; it’s a talking point because it’s different.” n

PROFESSIONAL BEAUTY

WELLNESS Stoned Crystals is offering Professional Beauty readers the chance to experience a virtual VIP styling session via the brand’s Crystal Concierge service. Australia’s Stoned Crystals ethically sources A-grade quality crystals from around the world and are available to help you transform your salon space within your budget. From lamps and sinks, to furniture and styling pieces, the team will give you access to exclusive pieces with expert advice. Contact the team for more information. www.stonedcrystals.com

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WELLNESS

ENTRANCE

ATTIRE Spruce up your salon’s reception space with these hand-picked products. Photography: Brandee Meier Concept and product curation: Hannah Gay

Bestow Beauty Gut Love+ Powder – Professional Beauty Solutions 1800 625 387 Comfortel Salon Shield Salon Furniture Upholstery Sanitiser – Comfortel comfortel.com.au Dispel Hand & Body Sanitising Gel – Artav Australia 1800 805 276 Ginger & Me Mindful Reed Diffuser in Grateful – INSKIN COSMEDICS 02 9712 8188 HartCo. Green Tea & Lemongrass Candle – HartCo. 03 9775 1256 Lumira SPHERA – Lumira info@atelierlumira.com Palm Beach Wellness Room Mist – Palm Beach Collection 02 9999 4001 Sarah Hudson Illuminate Complexion Tea – Skin by Sarah Hudson 02 9481 7546 Stoned Crystals (featured throughout) – Stoned Crystals 0488 863 190 Vatea Beautiful Hand Cream – Vatea 0438 781 000

PROFESSIONAL BEAUTY

WELLNESS

Mental health program SMALL BUSINESS RECEIVES $6.7 MILLION FUNDING BOOST

Small businesses have borne the brunt of the Omicron outbreak, and business owners and their staff are under pressure. By Ruby Feneley The Australian Government has renewed funding for Beyond Blue’s New Access for Small Business. Acting Minister for Small and Family Business Anne Ruston announced an additional $4.6 million in funding. Small business owners and sole traders can access six one-on-one sessions with specialised coaches who are also former business owners. The government will also provide $2.1 million to Financial Counselling Australia to support the continuation of their Small Business Debt Helpline in 2022. The Small Business Debt Helpline helps business owners understand processes like payment plans, debt waivers, insolvency and bankruptcy. Acting Small Business Minister Anne Rushton acknowledged that “small businesses are doing it tough right now, whether that is because of having to self-isolate, workforce disruption, rapid changes to business models or the impacts of natural disaster season.”

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The funding was welcomed by Australian Small Business and Family Enterprise Ombudsman Bruce Billson. He told press: “Small business owners have endured so much over the past two years, pummeled by the pandemic and natural disasters. The road to recovery has been lengthy and challenging and that has understandably taken a toll on the bottom line and wellbeing.” Bruce Billson emphasised the importance of having mental health support from individuals with experience of business ownership. “Being able to speak to someone who understands the mental load of running a small business makes a big difference. Small-business owners who look after their mental health, can also help their business.” He also addressed the importance of small business owners seeking specialised debt-management advice, acknowledging that many small businesses owners have loans secured against their homes. “We know the stakes are incredibly high and that losing the business often means also losing the home,” Bilson said. You can find more information about the New Access for Small Business Owners program by calling 1300 945 301 or visiting the Beyond Blue website. You can contact the Small Business Debt Helpline by calling 1800 413 828 or visiting Small Business Debt Helpline website. n If you or anyone you know requires mental health support contact the Beyond Blue hotline on 1300 22 4636, or Lifeline on 13 11 14.

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BUSINESS

HOW TO ENSURE YOUR BUSINESS INSURANCE IS AUSTRALIAN MADE With the rise of beauty and skincare brands proudly flying the local flag – it’s time to look at protecting your business. Jane Mason reveals the benefits of investing in Australian Made insurance. For small business owners in the professional beauty industry, ensuring one’s products are Australian made is a sure-fire way of connecting with your client base. Small businesses are at the heart of the Australian economy, and supporting your local strikes deep into the pathos of the Australian identity. And Aussie owned and manufactured has become even more impactful since the start of the pandemic, with a vast majority of 93% of Australians saying they are more likely to buy products made in Australia in 2020 – up from 87% a year earlier . The professional beauty industry has a particular advantage to tap into the Australian-made market, with Australia’s botanically diverse yet rugged environment placing it at the pinnacle of beauty development. Time and again, savvy small business owners not only take full advantage of the wonderful array of native flowers, fruits and fragrances readily available, but they formulate their products with the breezy Australian lifestyle in mind. Knowing your customers has helped facilitate Australia’s love affair with its own products. And for good reason! Who knows Australians better than Australians? And who knows the nuances of your hometown better than a small business owner who grew up there? So if the Australian-made mantra works for your industry, why not employ it in other areas of your own professional beauty business?

The BizCover story In an industry dominated by big players, time-consuming paperwork and poor service levels, getting your business insurance sorted used to be one of those painful tasks. Our founders were troubled by the merry-go-round small businesses had to go on just to get the right insurance cover for their business. So they set out to give small businesses a fair go. From humble beginnings in the heart of Sydney, they boldly disrupted the insurance market by creating BizCover, an online service to simplify comparing and buying business insurance from some of Australia’s leading insurers. This revolution allowed them to reduce costs, increase pricing transparency and decrease the hassle of getting insured for time-poor and cost-conscious small business owners.

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So, if keeping it in Australia is important to you, BizCover is your Aussie-made business insurance solution.

We know the beauty industry While we know Aussies because we are Aussie, we also know the risks the professional industry might be exposed to. Business insurance is there to protect a variety of different beauty businesses. From nail salons to mobile make-up artists, the types of claims you may potentially face could include anything from a third party injuring themselves on your business premises to the theft or damage of invaluable tools of trade. So, what types of insurance do beauty professionals need to consider? Let’s look at what cover you could get to keep your business performing a cut above the rest!

Professional Indemnity Insurance* Your goal is to make your clients look and feel great – from treatments and advice to creating a whole new look and style, and they expect the very best. Sometimes things can go wrong, which can be an emotional and traumatic time. A compensation claim against you could be very costly to your business, not to mention damage your reputation. Professional Indemnity insurance is designed to protect your business from losses claims made against you arising from actual or alleged negligence or omissions in the provision of your professional service or advice. Professional Indemnity Insurance will also assist with the legal costs associated with responding to or managing claims covered by your policy.

Whether you work from your salon or you provide a mobile service, you’re always in close contact with your clients, making Public Liability insurance an important cover for beauty therapists. An infection on your client’s finger resulting from a poorly done manicure or a botched lip job could result in a claim made against you, which could spell disaster for your professional beauty business. Fortunately, this is where Public Liability insurance can provide peace of mind and protection for your business. Public Liability insurance is designed to provide protection for you and your hair and beauty business in the event a customer, supplier or a member of the public is injured or sustains property damage as a result of your negligent business activities.

Business Insurance* While buying Australian Made will protect your supplies and products from the lengthy global supply chain problems experienced in recent months because of the pandemic, other risks can’t be fixed by buying local. Business Insurance is an insurance package designed to cover your business contents, stock, tools and commercial premises when an insured event occurs (such as fire, storm, theft or even accidental damage). A Business Insurance package can also cover your portable equipment, glass, and revenue loss due to a business interruption in specified circumstances. In addition, cover is available for business interruption, tax audit, employment practices and statutory liability risks.

Get your business insurance Australian Made Ensuring your supplies and products are Australian Made makes good business sense. So why not get your professional beauty business insurance through an Australian business too? Visit bizcover.com.au or call BizCover, you’ll get multiple competitive quotes from a great range of leading Australian insurers in minutes. Select your preferred policy, and you’ll be covered instantly, so you can get back to helping your local Aussie community doing what you love. Jane Mason is the Product & Channel Manager at BizCover. n *This information is a general guide only and does not take into account your objectives, financial situation or needs. As with any insurance, cover will be subject to the terms, conditions and exclusions contained in the policy wording. The information contained in this article is general only and should not be relied upon as advice. © 2021 BizCover Pty Limited, all rights reserved. ABN 68 127 707 975; AFSL 501769

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Public Liability Insurance*

NATURE CALLING

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PB was invited to the Retreatment Botanics unveiling at Taronga Zoo to explore the essence of this Australian brand. Trudi Jaye, Managing Director and Co Founder of Retreatment Botanics chats to Anita Quade about it’s natural evolution.

BEAUTY ESCAPE

Congratulations on such a wonderful showcase at Taronga Zoo Wildlife Retreat – why did you choose the iconic venue? “Our brand found a mutual passion with the Taronga Wildlife Retreat for creating awareness around Palm Oil and being dedicated to a future where forests and wildlife (such as Orangutans, Sumatran Tigers, Rhinos, Clouded Leopards and Pygmy Elephants) are protected. Sadly, 80-90% of their primary rainforest habitat has been wiped out in the last 20 years as a result of palm oil harvesting and processing. It’s an enormous issue affecting endangered species (unique animals and plants, many found nowhere else in the world), a major contributor of global warming, and deeply impacts local communities and land rights. Our luxurious skincare is 100% certified Palm Oil free, in fact we are the world’s first premium, spa quality range to ever be free from palm oil or its derivatives. We felt the alignment with Taronga Wildlife Retreat provided the perfect venue to educate people on this.”

PROFESSIONAL BEAUTY

It was great to all gather in person again – what was the main message you wanted to convey about the brand? “We sure were excited to hold an event so soon after the lockdowns ended - such a treat for so many of us after months of little to no social activity! It was an honour to be able to share our brand story and products with a group of like-minded beauties. We’re always passionate to help people understand that you can achieve amazing results for your skin with natural skincare that is formulated to deliver results. We also love having the opportunity to educate people on the use of palm-oil in skincare and elaborate on why we developed an active, spa quality palm-oil free range.”

What was the ethos behind the brand when it launched? “From the very beginning, we were dedicated to selecting only the most clean, pure ingredients that are also highly efficacious. It was also a nonnegotiable for our brand to be certified cruelty free, vegan, Australian made and the first professional quality, premium skincare brand in the world to ever be free from palm oil derivatives. These ethos remain a solid foundation for our brand moving forward.”

Tell us how the range has evolved since being launched? “From the outset we were focused on developing a professional, spa-quality range that was of the high calibre expected of the internationally renowned Gaia Retreat & Spa. Soon after launch we were honoured to be onboarded by some premium beauty retailers so that people could experience this luxury skincare in their own home. As we continue to evolve, we are excited to expand our spa, salon and clinic offering and our

specialist team have created an array of new signature facials to accompany our clean cosmeceutical professional grade range.”

Australia has so many unique ingredients – how do you research which amazing properties to harness for skincare? “You’re right… We are so lucky to have such a wealth of ingredients here in Australia, with unique properties and powerful benefits to the skin! Our harsh climates here in Australia are the reason why our native botanicals are so potent - they have learnt to adapt and intelligently store high concentrations of antioxidants, phyto-actives and vitamins. Throughout the formulation process, and now when developing new products, we analyse the phytonutrients of each ingredient and leverage research data to ascertain the benefits to the skin. Once we determine this, myself and our team of skin scientists develop a formulation that encompasses the proven ingredients with targeted phytonutrients to ensure we create a product that provides exceptional and lasting benefits for the skin.”

Has it been a challenge to formulate such a natural range? “Absolutely, we knew that formulating a basic natural range is a fairly simple process, however, formulating a sophisticated natural range that’s luxurious, effective and truly delivers results to the skin is much more challenging. On top of this, creating a clean cosmeceutical range that’s completely palm oil free was a thousand-fold more challenging again. For over two years I researched and tested palm oil free alternatives, and throughout the process I couldn’t count how many hurdles I had to overcome and how many times I was told ‘it’s just not possible’. But after persisting and persisting and refusing to take no for an answer, it became my mission (and obsession!). But now, I can look back at that journey and feel so happy knowing that we achieved what I was determined to, and the result is amazing.”

Tell us how important it has been to go palm-oil free? “At Retreatment Botanics, our brand values are an integral part of our mission. We are against animal testing, and are cruelty free and vegan. Many argue that at this stage, products that contain palm oil cannot truly be considered as cruelty free. While researching palm-oil in skincare, we discovered that there is a lack of compliance to ‘sustainable’ palm oil certification criteria and industry

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BEAUTY ESCAPE

corruption is rife. As a result, the use of any type of palm oil didn’t align with our true values, and we decided to go completely palm oil free.”

The Restore Serum is a hero – tell us why it’s so successful? “Our potent Restore Serum is truly one of a kind! This unique and active serum is scientifically formulated to deliver immediate and long-lasting results, including targeting fine lines and wrinkles. Just three drops delivers phyto-actives, vitamins C, E and provitamin A, and essential fatty acids, all while absorbing deeply without leaving a greasy residue and leaving your skin glowing with youthful vitality. This superfood powerhouse harnesses the transformative power of active Australian botanicals like native Sandalwood seed and wild Rosella flower extract, as well as a harmonious blend of 14 powerful plant oil elixirs including Buriti fruit, Sea buckthorn and Squalane… Our customers are always astonished at the difference they see and feel in their skin!

How did you get involved with the brand? “After 11 years of working in the skincare industry in New York, I returned to the Byron Bay Hinterland in Australia and a beautiful friendship guided me to Gaia Retreat & Spa, where I met Olivia Newton-John and embarked on our journey to create our beautiful skincare range… I’ve loved every moment of the journey!”

What is one of your standout career moments with Retreatment Botanics? “I would have to say that the development and

success of the Retreatment Botanics skincare range is still the stand-out moment for me! The palm-oil free certification was such a long, intense and difficult part of the development journey and to have achieved that while creating effective professional quality products is definitely a standout moment. As more customers, retailers and professionals in the skin industry discover and try our range, I receive incredible feedback about the products and their performance and this is never lost on me - I feel incredibly proud knowing that our range is loved by so many, while helping to protect the rainforests and endangered animals that I care deeply about.”

Anyone you look to for inspiration? “There are so many amazing spiritual teachers, activists and thought leaders that have inspired me throughout my life. The Dalai Lama, Brene Brown, Eckhart Tolle, Ram Dass, Marie Forleo, Martha Beck, Malala Yousafzai, Maya Angelou, Biruté Galdikas and Jane Goodall are just a selection of inspirational people that have shared their special gifts, unique perspectives and guidance with the world. Olivia Newton-John, our beautiful co-founder of Retreatment Botanics is a huge inspiration for myself and our whole team. She is dedicated to important causes such as the environment, animal welfare, healthy living and cancer wellness therapies. Olivia approaches life with an earthy optimism, positive thinking and deep integrity which inspires us to continue building a brand that makes the world a better and more beautiful place.”

Tell us the plans for the range in 2022… “At Retreatment Botanics, it is our vision to continue serving the needs of our growing community while inspiring positive change in the world. As well as creating luxurious, highly effective skincare to treat a wide variety of skin concerns, we also provide skincare rituals to inspire a deeper meaning to how we live our lives. Every day we receive messages from our Retreatment community letting us know of new products they would like to see added to the range – we listen closely to this feedback and it guides our new product development… We are very excited for some exciting new products launching this year!” n Retreatment Botanics www.retreatmentbotanics.com

PROFESSIONAL BEAUTY

EVENTS

SKINCEUTICALS FAREWELLS 2021 WITH BEAUTY MEDIA SkinCeuticals hosted a lavish lunch for selected media as an opportunity to reconnect face-to-face after a second year of Sydney lockdowns. The event, held at waterfront venue 12-Micron along Sydney’s Barangaroo, was hosted by L’Oreal’s Teresa Love. Champagne and wine were served on arrival before guests took their seats at the orchid-lined table displaying the brand’s best-selling Prevent serums: Phloretin CF, Silymarin CF and C E Ferulic. Guests enjoyed a three-course lunch, accompanied by a Q&A session by Teresa with special guest and author Donna McGeorge during which topics like productivity, work-life balance and goal-setting were discussed. At the completion of the event, guests were treated to a gift bag containing a SkinCeuticals skincare set, a bottle of Moet, Maison Balzac champagne flutes and a copy of Donna’s book, The 1 Day Refund.

BEAUTY VIPS GO WILD WITH RETREATMENT BOTANICS Lucky VIPs were treated to an unforgettable launch for the Retreatment Botanics Restore Serum recently surrounded by nature and wildlife at Taronga Zoo Wildlife Retreat. Hosted by brand Co-founder Trudi Jay, invitees were treated to a private tour of the zoo for some animal spotting before gathering for an informative dinner over cocktails and a bespoke plant-based menu. A stunning highlight was an overnight stay at the five star surrounds complete with a fully stocked bathroom of Retreatment Botanics hero products to enjoy. Trudi told Professional Beauty that the venue was a perfect destination for the launch given their work protecting critically endangered species. “We are one of the first-ever skincare brands to be certified free from palm oil, something we are very passionate about to protect critically endangered rainforests and species including orangutans, Sumatran tigers and Pygmy elephants.”

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EVENTS

NEUTRIDERM RETURNS TO ITS AUSTRALIAN ROOTS Australian skincare brand Neutriderm hosted the media at an exclusive interactive experience to showcase their core skin and hair range. Held at The Darling Penthouse in Sydney’s Pyrmont, guests were treated to coffee and light refreshments while being pampered by the team. Skin Clinician Jayde Taylor introduced guests to Neutriderm with an education on the brand’s 20-plus-year history, Australian roots and international presence. This was followed by a hair and makeup session conducted by Hair Expert Carl Rossborough and Makeup Expert Naoki Monzen. Guests were then invited to have their profile photograph professionally taken to flaunt their makeovers. Neutriderm is an advanced cosmeceutical brand developed using natural ingredients to hydrate, nourish and restore hair and skin. Some SKUs are designed to address individual conditions including psoriasis, photo damage, chronic dry skin, hyperpigmentation, aged skin and acne. The company is proudly cruelty free, paraben free, vegan friendly and dermatologist recommended. Neutriderm is also packaged in recyclable packaging.

THE COLLAGEN LOUNGE MAKES ITS SYDNEY DEBUT In a much-anticipated opening, The Collagen Lounge in Waterloo has opened its doors. The Collagen Lounge is one of only a handful of businesses that offers full-body LED light therapy via ergonomic beds. Lounge founder and owner Sandra Gavelan says, “one of the best things about red light therapy beds is that there is no preparation required and no pain. Clients can unwind in one of our comfortable collagen-enhancing beds while the red light works its magic on their skin.” Clients wanting to ramp up their glow as summer approaches can also peruse a range of skin-supporting supplements following an appointment. Those in their 20s and 30s will see the greatest benefits, as a preventative anti-ageing step, Sandra notes. “It takes around three to six months to see long-lasting differences in the skin’s quality. As with most skincare treatments, clients can expect to see fantastic results with consistent use. Beauty Editor Hannah Gay had the pleasure of trialling the treatment. Her review? “There’s no greater joy than taking a moment to lay back and recharge mentally, all while experiencing a head-to-toe, anti-ageing treatment for the skin. No needles, lotions or downtime required – tick, tick, tick!”

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