Professional Beauty July-August 2023

As seen in Marie Claire Payot want to send YOU New Customers

INNOVATION

Breton seaweed and Reishi mushroom

THE SUPER-POWERS OF ADAPTOGENS AS A SOURCE OF HYDRATION

Adaptogen rehydrating serum

90% quenches thirsty skin(1)

SOURCE

Adaptogen moisturising gel

100% provides a feeling of freshness(3)

Adaptogen moisturising eye stick

100% eyes look bright and fresh(3)

Adaptogen moisturising cream

91% the skin is plumped and radiant(2)

Adaptogen spray moisturiser

91% provides a feeling of freshness instantly(4)

Combine this routine treatment with the Gym Beauté®

(1) Use test carried out on 21 volunteers. Applied twice a day for 4 weeks. % of volunteers who noticed the effect.

(2) Use test carried out on 23 volunteers. Applied twice a day for 4 weeks. % of volunteers who noticed the effect within 24 ho urs.

(3) Use test carried out on 20 volunteers. Applied twice a day for 4 weeks. % of volunteers who noticed the effect.

(4) Use test carried out on 22 volunteers. Applied once a day for 4 weeks. % of volunteers who noticed the effect.

Tailor-made hydration that lasts 48 to 72 hours and improve skin’s resistance to daily environmental stress.

Purchase any Caronlab Australia product from Monday 14 August to Sunday 27 August 2023 and receive 25% cash back - SAVE up to $500!

Simply visit QR Code your

caronlab.com.au or scan the and claim your 25% cash back

PUBLISHER

BHA MEDIA

EXECUTIVE CHAIRMAN

Simon Grover

MANAGING DIRECTOR

Craig Hawtin-Butcher chawtinbutcher@intermedia.com.au

EDITOR

Anita Quade aquade@intermedia.com.au

NATIONAL ADVERTISING MANAGER

Julie Davidson jdavidson@intermedia.com.au

ART DIRECTOR

Ryan Vizcarra ryanv@intermedia.com.au

BEAUTY EDITOR

Ariana Pezeshki apezeshki@intermedia.com.au

ONLINE & SPECIAL PROJECTS EDITOR

Hannah Gay hgay@intermedia.com.au

PRODUCTION MANAGER

Jacqui Cooper

CONTRIBUTOR

Tazlin Cantrill

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BHA MEDIA Pty Ltd.

WELCOME TO the Luxury Issue – it seems the industry is kicking into high gear in the lead up to the busiest time of the year. One of the most anticipated events on our calendar will be The Beauty Expo taking place over a two-day extravaganza that will see industry leaders gather from 26th–27th August at the ICC Sydney Exhibition Centre, Darling Harbour.

This year the expo is celebrating its 20-year anniversary and will feature a lineup of more than 300 leading brands across 32 categories. It also heralds the return of the Face2Face Makeup Awards – showcasing makeup artists who will put their creative skills to the test in categories ranging from fashion editorial to creative makeup. Check out our comprehensive guide to the event on page 68.

As part of the exciting lead-up we chat to this year’s exhibitors about what they will be unveiling at the showcase and their desire to re-connect with clients both locally and internationally in Talking Point on page 38.

One of the most inspirational leaders in the industry over the past 20 years is Otto Mitter, Managing Director of Elleebana. I sit down with him for our cover story on page 32 to discuss the lash industry and its evolution. Otto has continued to push the boundaries with creative innovations, seminars across the globe and his constant mission to elevate his business. He chats about Elleebana’s success and how he is changing the company’s environmental footprint.

As part of our Luxury Edition we have curated an edit of all things high-end in skincare and beauty in this issue’s shoot pages from makeup looks to the latest trend of stick-on nails – Yes! they have made a comeback in a big way. See page 22.

Don’t forget to check out the stellar line-up for this year’s annual BEAUTY & SPA Insiders event (page 36) which is making a return at the stunning Pier One in Sydney on Monday 16th October. Find out all the up to date details at www.beautyandspainsiders.com.au – we look forward to seeing you there.

Enjoy the busy months ahead.

CONTRIBUTORS

FOLLOW US:

Melanie Grant

This globally renowned skincare specialist and author who is known for her luxury interiors and facials. She reveals how she selects her hi-end ranges and what she loves most about the industry on page 66.

“I love being able to connect with my clients, they’re what bring my work meaning each and every day. Being creative in the treatment room is my happy place. Drawing on a diverse range of modalities like microcurrent, microdermabrasion, peels, LED light therapy, masking, IPL, laser, radio frequency and collagen induction and pairing these strategically to target the unique concerns of each of my clients is so rewarding - there really is no satisfaction like a true, tangible result.”

Douglas Pereira

This Dermal therapist and cosmeceutical skincare formulator, explains why peptides are considered a holy grail ingredient on page 80.

“One of the key reasons I chose to work with peptides in my formulations is due to their fast-acting nature. I found through my research and personal use that after just a few days of using a peptideformulated product, that the skin would very quickly experience the intended effects. My belief is that peptides are the driving force behind the prevention, intervention and rejuvenation of the skin and its ageing process. Using various combinations of peptides alongside actives like Vitamins A, B, C and hyaluronic acid in the one formulation can elevate the results produced by a product from great to amazing.”

Samantha Appel

This owner of The Skin Bar is rolling out her fifth space and is changing the face of salon interiors. She shares her incredible journey and why skin needling is the most popular treatment on the menu. Read her story on page 72.

“My aim was to design a space that felt both luxurious and welcoming, breaking from the traditional clinical white, traditional aesthetics often seen in skin clinics. The lush green interiors were inspired by the concept of renewal and the natural healing process our treatments promote.

We wanted our clients to walk in and immediately feel relaxed in a calm, serene space where they could relax and trust in our therapists and more importantly, switch off from the world.”

This publication is published by BHA MEDIA, a division of The Intermedia Group Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication.

ON OUR

ZERO SUN, MORE FUN

This July, Sunless Inc. celebrates eight months since opening the doors of their first international office in Melbourne. Sunless Inc. is home to VersaSpaPro, Mystic Tan and Norvell Professional. “If you have ever received a spray tan in an automated booth, there is a 99% chance it was one of our brands!” says International Business Manager of Sunless Australia, Valerie Kolt. The team are set to meet beauty professionals at this year’s Beauty Expo, and look forward to educating tan enthusiasts on “the convenience of our fully-automated spray tanning booth and the artistry of our custom airbrush technology.” Flick to page 52 to read more from Valerie. www.sunless.com.au.

ITALIAN FLAVOUR

European cosmetics brand NEE MAKEUP Milano is paving its way across Australia with a portfolio of products reflective of its Italian roots. NEE’s point of difference rests in its extensive shade line-up and use of fashion-forward packaging. With a focus on inclusivity and sustainability, NEE MAKEUP Milano advocates for individuals to express their creativity and embrace their beauty while promoting a cruelty-free and vegan-friendly approach. Their latest Australian launch? Perfect Skin Oxygen Foundation, providing serious coverage without the heavy feel. Head to page 60 to read more on NEE. www.jessicacosmetics.com.au

THE PEOPLE, PLACES AND EVENTS THAT PRO BEAUTY IS CURRENTLY CRUSHING ON

DOCTOR’S ORDERS

Team PB are currently loving Dr Naomi’s Screen Time - a radiance-boosting moisturiser formulated to shield the skin from pollution and environmental aggressors. Screen Time has a cashmere-like feel that glides over the skin. It works to create a blurred look to the skin, masking enlarged pores and serving as an ideal makeup base. For more information, visit www.drnaomi.com.

FAST FACT:

A survey of more than 2,000 people conducted in May 2023 by online beauty retailer Adore Beauty found that only 56.8% say they wear sunscreen everyday.

WHAT’S ON:

♦ Across 5-7 August, The Australian Society of Dermal Clinicians will host SKINCON 2023 in Melbourne and on-demand. For more information, head to www.dermalclinicians.com.au.

♦ Aesthetics 2023 will take place in Sydney from 10-13 August. The event will cover injectables, skin health and related treatments, thread lifting, and advanced applications of devices and laser therapies. Visit www.aestheticsau.com.

♦ Beauty Expo, the biggest beauty trade weekend of the year, will run on 26-27 August at Sydney’s ICC. The Professional Beauty team will be in attendance and ready to meet you! For tickets, visit www.beautyexpoaustralia.com.au.

THE NEW TIMELYPAY TERMINALS

Timely is known for their seamless, cloudbased appointment booking software. They are all about their customers waking up to a calendar packed with new appointments and with Timely, there is still full control over how customers book online. Timely is all about putting salon owners and managers in complete control of the entire client experience, with unique, customisable features providing beautiful branding to clients, and complete visibility and effortless control and utility for staff.

Timely is excited to announce the imminent launch of the latest addition to the Timely family, TimelyPay terminals, which help deliver a slick and professional checkout experience for clients. Most salon owners and managers know the pain of trying to balance books at the end of a busy day. All it takes is for one mistyped digit to spark a time consuming investigation to try to find and correct the error (while hoping and praying the client has been

charged correctly). There is also the pain of waiting on the phone to speak to support people/recordings to help with the technical challenges that come with multiple systems. The new TimelyPay terminal automatically displays the correct and final total with no danger of anyone accidentally typing in the wrong amount. At the end of a long day, salon owners and managers can rest assured that the figures will balance. Less time crunching the numbers leaves salon staff free to focus on upselling or rebooking clients, ensuring they can provide clients with the kind of experience they want to be known forthis is what brings clients back time and time again, spending more, telling their friends, writing those Google Reviews. The all-important client retention. Finally, when a salon uses a TimelyPay terminal, there is only one payment provider to deal with - Timely, with the exceptional customer support they are known for.

This exciting new launch is the offer that transforms Timely from appointment booking software to a true end-to-end beauty industry software provider, putting salon owners and managers in complete control of their business, with a close eye on revenue, all the while ensuring staff can focus on providing unforgettable moments for their customers.

For more information on Timely terminals, contact sales@gettimely.com or visit www.gettimely.com/timelypay

According to TAFE NSW, the aim of the course is to help beauty therapists recognise potentially suspicious skin lesions on their clients’ skin, and to confidently start a conversation with a client regarding a suspicious spot.

Maureen Harding, the National President of HABA, said the course will help beauty and hair staff to start the conversation with their clients.

“I’ve been a hairdresser for 50 years and have had these conversations with my clients, including ones that turned out to have lifesaving outcomes,” Maureen said.

“What’s great about this course is that it offers practical information about what makes a spot suspicious, and different ways to start a conversation with a client about a subject that can be very scary.”

Airyday Founder, Frances van der Velden told Professional Beauty of her pride in partnering with TAFE for this course as a “perfect practical step”.

TAFE NSW has announced the launch of a new microskills course titled ‘Spot a Spot’.

The course was created to educate beauty therapists and hairdressers in how to recognise signs of melanoma in their clients.

Spot a Spot was developed in collaboration with TAFE NSW, the Australian Melanoma Research Foundation, Hair and Beauty Australia (HABA), Keune, and Airyday.

The course runs for 45 minutes and is delivered online for a $50 fee. Multiple licenses can be purchased for teams consisting of 10 or more.

TAFE NSW will also offer free places to apprentices studying a Certificate IV in Beauty.

“The Airyday brand is a lot more than just selling products. We strongly believe in the sun safety messaging and want to do our part to ensure every Australian has access to beautiful SPF to wear every day,” Frances said.

Frances explained why the cause is so close to her heart, having had a hairdresser notice an unusual spot in her own hairline; a spot that turned out to be basal cell carcinoma (BCC).

Frances hopes the course can “help increase early intervention” and “reduce skin cancer rates and deaths in Australia.”

Australia has the highest rate of melanoma in the world, with one Australian diagnosed every 30 minutes and around 1300 deaths every year.

Visit TAFE NSW: www.tafecourses.com.au

‘SPOT A SPOT’ COURSE TO ASSIST BEAUTY THERAPISTS IN THE FIGHT AGAINST MELANOMA

THE COSMETIC SAFETY AND COMPLIANCE CHECKLIST

How can we be sure that cosmetic products are safe and compliant?

CONSUMERS EXPECT cosmetic

products to be safe. Most often when consumers are considering whether to purchase a product from a retail store or use a salon product, their primary concerns are, ‘does it do what I want it to?’, ‘how does it look, feel or smell?’. Safety is more often to the back of the mind, and the majority of consumers expect that brands will make sure the products they use are safe. Brands do have an obligation to ensure that products they place on the market are safe for the intended users, but how this is done can vary. Many countries require the person responsible for placing the product on the market to hold a Cosmetic Product Safety Report, such as in the EU or ASEAN, or known as a Safety Substantiation under the new upcoming US cosmetic regulation. However, in Australia for example, there is no distinct cosmetic regulation and while in general, products are expected to be safe, this is left to up to the brand to demonstrate.

Check ingredients

In order to demonstrate safety we need to understand the safety profile of the ingredients present, such as whether there is potential to cause irritation or allergy to skin, or if it can be absorbed into the body. Animal testing for cosmetics is thankfully a thing of the past, so we either use historical information, or Next Generation Risk Assessment (NGRA) including computer modelling, cell or tissue-based lab studies, and a history of safe use. We also need to know how the product is expected to be used; how much, how frequently and who it will be used by. By understanding what the exposure to the substances will be, and comparing this to known safe levels we can ensure that a product can be used safely.

Having an assessment of the safety is only part of the story though. Each region has its own cosmetic regulations which also determine whether the ingredients can legally be used. Many countries have specific restrictions on the permitted concentrations of certain ingredients

or specific uses which must be adhered to. These restrictions can vary greatly from one region to another, in the US for example the ingredient restrictions are mainly only around colourants and therefore the decision of the safety of the majority of other ingredients is the responsibility of assessor. Whereas, in the EU the lists of prohibited and restricted ingredients currently run to over 350 pages. These regulations are also constantly changing as new information is considered, so you need to be on your toes to make sure that a change to a regulation does not then render a product non-compliant.

Safety and compliance need to go hand in hand. Just because a product contains only legally permitted ingredients does not automatically mean it can be considered as safe, and conversely, although a product can be justified as safe, it may not be legally permitted in all countries. This is especially important when you are considering where you may want to sell a product. You may have a wonderful product that your consumers love, but when considering exploring other markets find that some of the ingredients do not meet those local requirements. This then may mean the inability to sell the product in that region, or the need to reformulate.

The best time to consider compliance is at the product conception or formulation stage, where you can consider all of the possible countries that you may want to sell a product to ensure formulation compliance, and prevent the need for headaches along the way due to incompliant formulations in certain regions.

Another important consideration is what does your product do, and what you say about your product, such as the claims on the product. Some products will not always be classified in the same way in different regions for example. Whilst a product with a sunscreen would be a cosmetic within the EU, it would be an Over the Counter (OTC) drug product in the US, and may be a Therapeutic Good in Australia, for example. These products then have other

specific requirements for labelling and registration which must be adhered to, and may be more complex. Additionally, if a claim about what a product does implies that there will be therapeutic benefit to the consumer, then the product may not meet the definition of a cosmetic, and could instead need to be considered as a medicine. The choice of terminology or how you say what the product does may therefore need careful consideration.

In order to make sure that your cosmetic product is safe and compliant, don’t leave this as an afterthought for when a potential buyer or distributor comes looking at your products. It can take time, and could take a lot more money if you are faced with a costly reformulation in order to make a product compliant for a new market.

Think about these points early;

• What do you want your product to do?

• Who do you want your product to be for?

• Where might you want to sell it?

• What might you want to say about it?

If you consider these properly at the outset you can avoid some of the most common pitfalls and costly mistakes, in order to have products which are safe for your consumers and legally compliant for the regions where you want to sell them.

Delphic HSE can support you through all of these. We are a globally established consultancy that has been providing Safety and Regulatory Compliance solutions for the cosmetic industry for over 15 years, with offices in the UK, EU, Hong Kong, Australia, and soon to also include the USA. www.delphichse.com

DR JAMES WAKEFIELD Delphic HSE, Global Technical Director

The world of cosmetic beauty has evolved at such a rapid rate - it can become a minefield for formulators. Dr James Wakefield reveals his top tips for keeping up to date.

You do what you do best — we’ll handle the rest.

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STEP INTO

Medik8 Hydra8 B5 Intense Hyalauronic Acid with NMF Replenish & Boost and Crystal Retinal 10 1800 242 011

Mesoestetic Age Element Brightening Concentrate Antiaging Brightening Solutions 1800 242 011

Herla Gold Supreme Illuminating Body Oil with 24k Gold www.herlabeauty.com

Sol Sana Baguette Leather Bag Black/Gold www.sol-sana.com.au

Alana Maria Fine Camelia Necklace Gold And Tamara Hoop Earrings Gold www.alanamariajewellery.com

LUXURY

Luxury products to indulge in this winter season.

Amouage Guidance Eau De Parfum www.libertineparfumerie.com.au

InClinic Angle Cheek Brush and Illuminating Baked Mineral Powder in shade Mia www.inclinic.com.au

Babor Satin Duo Highlighter in shade Shimmering Lights 1800 139 139 Environ Focus Care Youth+ 1300 888 708

Jane Iredale HydroPure Tinted Serum 1300 850 008

Skeyndor Corrective Deep Lines Filler Cream 1800 554 545 Trudon Tuileries Classic Candle www.trudon.com.au

Photography: Brandee Meier Concept and product curation: Ariana Pezeshki

Photography: Brandee Meier

Concept and product curation: Ariana Pezeshki

Calecim Professional Restorative Hydration Cream 1800 242 011

Synergie Skin RetiFol 1300 689 619

Sol Sana Eon Tall Boot Black www.sol-sana.com.au

Image Skincare The Max Neck Lift 1800 625 387

Douglas Pereira Day Fluid SPF 0407 443 350

PCA Skin Hydraluxe Intensive Anti-aging Hydration 1800 648 851

Organicspa Cellular Repair Treatment 02 6680 3266

Ultraderm Rapid Retinol Concentrate 1300 660 297

The stick on and press-on nail craze is here to stay. Mix and match with bright nail varnish shades.

Photography: Brandee Meier Concept and product curation: Ariana Pezeshki

Nailfitt Luxury press-on nails in shades Onyx and Strawberry Milk www.nailfitt.com

Jessica Phenom Vivid Colour & Custom Nail Colour in shades Pirouette and Arabesque 1300 470 648

By Me & Crew Nail File www.bymeandcrew.com

Jessica Le Vernis Couler in shades Eternal Sunshine and Frida 1300 470 648

Vida Glow De Stress & Gut Pro ausnz.vidaglow.com

Life Space Probiotic Chewables + Oral Health

www.lifespaceprobiotics.com

Glowso Collagen + www.glowsohealth.com.au

Regul8 Relax Stress Relief

www.regul8.com.au

ELLEEBANA

Leading the Lash Industry’s Evolution and Inspiring Beauty Professionals Worldwide.

By Anita Quade.

OVER THE years, the lash industry has undergone a remarkable evolution, redefining beauty standards and empowering people around the globe. From traditional mascara to the introduction of eyelash extensions and innovative lash lift techniques, the industry has experienced a dynamic shift in the way we enhance and accentuate our lashes and brows. Nowadays, the lash industry is a thriving ecosystem, offering a diverse range of products, tools, and education opportunities for aspiring lash artists. With its constant innovation and commitment to excellence, the lash industry continues to inspire beauty professionals to explore new horizons and push the boundaries of creativity.

Despite the challenges posed by recent years’ lockdowns, the lash industry has not only bounced back but has flourished even more than before. In this article, we will delve into the growth and evolution of the lash industry, with a particular focus on Elleebana—a brand that has played an instrumental role in inspiring lash artists and beauty brands worldwide.

The Power of Beauty and Wellness

The beauty industry has always held a special place in people’s lives, and it serves as a source of empowerment and self-confidence.

The resurgence of the beauty industry in 2022 following the global lockdowns highlighted the profound impact it has on individuals. The ability to wake up every day and feel better about oneself by looking in the mirror is a testament to the remarkable power of beauty and wellness. Despite the challenges that surround us, the beauty industry continues to uplift and inspire, reminding us why we are drawn to it.

The ability to look into the mirror each day and witness a reflection that exudes beauty and radiance is a testament to the remarkable power of the beauty and wellness industry.

In a world filled with challenges and uncertainties, the beauty industry stands as a beacon of hope and inspiration. It serves as a reminder of the reasons why we are instinctively drawn to it – to experience the uplifting effects it has on our overall well-being. The beauty industry’s ability to uplift individuals, boost their self-esteem, and ignite their inner confidence is an incredible phenomenon that continues to captivate hearts and minds. It’s a testament to the enduring power of beauty and wellness, transcending societal norms and fostering a culture of self-love and acceptance. As we navigate the complexities of life, the beauty industry remains an ever-present source of solace and renewal, reminding us of our inherent beauty and worth.

The Unique Lash Industry

The lash industry, as the name suggests, is a distinct sector within the beauty industry. Over the past two decades, it has experienced

tremendous growth and evolution. Elleebana, as a brand, has played a pivotal role in shaping the lash industry, inspiring countless lash artists and beauty brands around the world. With 27 years of experience, Elleebana has become the largest lash brand globally for beauty professionals, surpassing others in terms of clients, distributors, lash artists and educators. Exported to over 60 countries around the world, Elleebana supplies lash artists, schools, wholesalers and salon owners with its innovative lash lift systems—a product that has been tried, tested, and beloved by professionals for many years.

Constant Innovation and Education

Elleebana’s success can be attributed to its unwavering commitment to innovation in product development and education. While their lash lift systems have been a fundamental pillar of the brand’s identity, Elleebana continues to evolve and push boundaries within the industry. One of their recent innovations, Elleeplex Profusion, has revolutionised the lash lift industry by addressing a major concern for lash artists—overprocessing lashes. This revolutionary system addresses a major concern for lash artists and has alleviated fears by providing a lash and brow lamination system that minimises damage, ensuring safer and more forgiving applications.

What truly sets Elleebana apart extends beyond their exceptional products. It is the vibrant culture and thriving community that they have cultivated. Esteemed educators and passionate distributors

associated with Elleebana share a deep-rooted love for the industry, emphasising the utmost importance of integrity, skill, and safety in lash applications. This sense of community and shared passion has inspired many lash artists globally allowing Elleebana to rise above the competition and continue its upward trajectory of growth. It is this fusion of innovative products and an integrated community that truly distinguishes Elleebana.

At the heart of Elleebana’s success lies a set of core values that resonate with lash artists and professionals worldwide. By placing a strong emphasis on excellence, integrity, and continuous improvement, the brand has established a deep connection with its customers. Elleebana’s commitment to providing top-quality education and fostering a community of passionate individuals who strive for perfection has inspired a sense of alignment and dedication among its followers. This shared commitment to excellence has propelled Elleebana forward as a beacon of inspiration and innovation within the lash industry.

As Elleebana continues to evolve and break new ground, their commitment to innovation, community, and excellence remains unwavering. The brand’s dedication to pushing the boundaries of what is possible in lash lift, lash extensions, lash and brow lamination and tinting applications and fostering a supportive community of lash artists is a testament to their relentless pursuit of excellence. Elleebana’s journey serves as an inspiration to all, urging us to embrace innovation, foster a sense of community, and continually strive for greatness in our own endeavors.

Recognitions and Awards

In 2022, Elleebana’s unwavering dedication and exceptional achievements were widely recognised through various industry awards. The brand received an impressive 12 awards worldwide, acknowledging its product innovation, brand performance, business excellence, and world-class education.

We take pride in offering our educators a globally recognised, multi-award-winning program. With that said, we focus on building a team of positive and inspirational success stories through the annual Elleebana symposium that was held at Caesars Palace in Las Vegas. It was a momentous event where the brand showcased new product innovations, revised education packages, and systems. This symposium emphasised Elleebana’s commitment to elevating lash industry education to new heights, inspiring students and empowering them with the tools for career growth.

Through these remarkable achievements and the annual symposium, Elleebana solidifies its position as an industry trailblazer, leading the way in product development, education, and overall excellence. The brand’s continuous pursuit of innovation and commitment to uplifting lash artists underscores its mission to shape the future of the lash industry and inspire professionals to reach new heights of success.

“The beauty industry’s ability to uplift individuals, boost their self-esteem, and ignite their inner confidence is an incredible phenomenon that continues to captivate hearts and minds.”

Sustainability and Environmental Consciousness

Elleebana’s success goes beyond product and education. In 2022, the brand embarked on a significant journey to become a more sustainable and environmentally friendly brand. Initiatives such as using recycled packaging options, reducing printing and wastage, employing hybrid vehicles, and implementing solar power demonstrate Elleebana’s commitment to reducing its ecological footprint. By partnering with 100% carbonneutral energy providers for their office and production needs, Elleebana exemplifies its dedication to creating a better world for future generations.

Owner Otto Mitter says: “This year we are actively using recycled and biodegradable packing peanuts for all shipments, partnering with local businesses who were previously tearing old boxes. We now re-use their boxes instead of printing more. We’re also working towards becoming a paper-free workplace. As an example, we have seen a 70% reduction in paper purchase and toners in the office. Our lash extension trays are made from recycled materials; Elleebana squeeze tube adhesives have been produced as a larger sized glue to reduce wastage and landfill and the list goes on.”

ELLEEBANA

Latest Product

FLEX SHIELDS

Releases:

The rods and shields are in iconic Elleebana orange for stand out lash visuals and made with smooth quality silicone finish to assist in the separation of lashes. Elleebana set the worldwide trend for C-curvature lash lift styling with the Elleebana Flex Rod design and now in their quest to give clients more options, they also offer Flex Shields which allow for a more dramatic lift and open eye look. “These are great for shorter lashes giving them a longer appearance. The addition of our incredibly soft and moldable Flex Rods & Shields, have the unique ability to adhere to the eyelid without the requirement for adhesive on the back which speeds up application time,” Otto says.

HYALURONIC BOOST SERUM

Born from the desire to restore vitality and hydration to eyelashes and eyebrows, Elleeplex Hyaluronic Boost Serum is an advanced restorative lash and brow lift daily aftercare designed to provide molecular level volume and elasticity. Encouraging healthy hair

“As we continue to improve our business environmental footprint, we want to remain transparent and honest with all of our wonderfully loyal Elleebana family. Being Australian-born, we are hugely respectful of the land on which we reside, and mother nature’s natural resources. We are excited to see where this journey will take us and hope to make big leaps and bounds toward a healthier environment for decades to come,” he says.

Investing in Inspiration and the Future

At the heart of Elleebana’s remarkable journey stands its owner and managing director, Otto Mitter, a visionary leader who personifies the brand’s philosophy of investing in inspiration. Otto’s unwavering commitment to excellence and relentless pursuit of innovation are rooted in his profound desire to inspire others. This

growth by boosting the formation of disulphide cross linkages, ensuring the restoration of collagen and connective inner hair structure, while penetrating the cuticle to strengthen, elasticise and invigorate for glossy, strong and healthy lash and brow growth. With a diverse range of carefully crafted innovative ingredients to treat lash and brow hair concerns and provide hair health and care post lamination services, Elleeplex Hyaluronic Boost Serum offers salons a trusted aftercare treatment solution to use on clients and to retail to them for homecare use. The Elleeplex Hyaluronic Boost Serum contains an innovative blend of peptides, Sodium Hyaluronate, vitamins and plant extracts giving instant volume, shine and optimal strength to maintain healthy lashes and brows after and brow lifting services leaving them feeling lush, hydrated and rejuvenated.

ELLEEPALETTE

The Elleepalette revolutionises the way you work, ensuring a seamless and efficient experience for both you and your clients.

Otto walks us through the incredible features of this game-changing palette: Purposeful Design: The Elleepalette provides

“Elleebana has transformed the lash industry, inspiring lash artists and beauty professionals worldwide to reach new heights of success.”

inspirational approach, which permeates every aspect of the business and life itself, resonates deeply with Elleebana’s passionate team and vibrant community. It is a philosophy that creates a powerful ripple effect of motivation, growth, and transformative success.

Otto’s unwavering belief in the power of inspiration is exemplified by his profound statement to the team, a mantra he lives by: if it doesn’t inspire him, he won’t do it. This outlook extends beyond the realms of business and permeates every facet of his life.

It serves as a guiding principle, a compass that leads him towards endeavours and experiences that ignite his passion and fuel his inspiration. By wholeheartedly embracing this philosophy, Otto becomes a beacon of inspiration, radiating a contagious energy that influences and uplifts those around him.

“Finding what inspires us is the key to unlocking our true potential. When we discover that source of inspiration, it sets us on a path of extraordinary achievements and limitless growth,” he says. Otto’s unwavering commitment to finding and embracing what inspires him is a powerful reminder to each member of the Elleebana team and the broader community. It serves as a clarion call to explore our passions, chase our dreams, and relentlessly pursue excellence in everything we do.

Elleebana’s journey, under the visionary leadership of Otto Mitter, showcases the profound impact that inspiration and innovation can have on an industry. By fostering a culture of inspiration and pushing the boundaries of creativity, Elleebana has transformed the lash industry, inspiring lash artists and beauty professionals worldwide to reach new heights of success. As the

brand continues to evolve and chart new territories, it remains firmly rooted in its mission to inspire, motivate, and empower individuals to unlock their full potential, both in their careers and in their personal lives.

Looking Ahead: A Monumental Year for Elleebana

As 2023 unfolds, Elleebana is hovering for another pivotal moment in its journey. With plans for innovative product releases, an evolved education system, and a mission for a more sustainable brand and environment, Elleebana is committed to shaping the future of the lash industry. The brand’s sponsorship of industry events and competitions worldwide further reinforces its dedication to nurturing emerging beauty stars and inspiring the next generation of lash professionals.

Elleebana’s remarkable growth and impact within the lash industry are a testament to its commitment to innovation, education, and community building. By constantly pushing boundaries and addressing industry concerns, Elleebana has become a global leader, setting the benchmark for lash lift systems and education. Moreover, the brand’s emphasis on sustainability and environmental consciousness showcases its dedication to creating a better world. As we move forward, Elleebana’s journey continues to inspire beauty professionals and shape the future of the lash industry.

To keep up with Elleebana’s monumental year ahead and its achievements, follow @elleebana on Instagram. Otto Mitter, owner and director of Elleebana, brings his expertise as a qualified cosmetic chemist, makeup artist, and multi-award-winning educator to guide the brand and drive its success. n

designated areas for lotions (steps 1, 2, and 3) and tinting dispensing for both lashes and brows.

Extended Adhesive Working Time: Our specially designed glue well enables longer working time with your adhesives during lash lifting treatments. It also offers a water well which is ideal for mixing with your adhesive to lengthen your adhesive life during the treatment process.

Enhanced Organisation: With a perfectly placed brush rest and two additional sections for holding upright brushes, the palette offers you more options than ever before for customis ing your workspace.

Premium Quality and Easy Maintenance: The Elleepalette features a unique non-slip surface on the base, providing stability and a sturdy workspace for creating your lash and brow magic. Its superflex nature makes cleaning a breeze, as the stretchable material leaves no space for residue buildup.

ELLEEBALM

Our dedicated product development team have been working on this product for over 12 months, and we are thrilled to finally unveil our latest innovation; The Elleebalm - Lami Balm Adhesive. After months of extensive trials, the team worked diligently to create the perfect hybrid between what is most loved about adhesives and the benefits of balms on the market. Packed with plant-based amino

acids, this revolutionary product is likely to become your new go-to adhesive for achieving breathtaking lash lifts, with ease.

What Makes Elleebalm Unique?

• FLEXIBLE & MALLEABLE: The easy-to-use balm allows you to wrap the lashes quickly, saving precious time during your treatments.

• NO TIME ADJUSTMENTS REQUIRED: Our intensive product trials have determined that using the Elleebalm will not require you to adjust processing times for either Elleebana or Elleeplex Profusion systems.

• SUPERIOR HOLD AND DURABILITY: With its stronger hold and wax properties, Elleebalm offers a higher percentage chance of lashes staying adhered throughout the entire treatment process.

• HIGH-QUALITY FORMULATION: Packed full of hydrating vegan ingredients, the Elleebalm is formulated with lash health in mind.

• CONVENIENCE AT YOUR FINGERTIPS: Unlike traditional pot balms, Elleebalm comes in a convenient squeeze tube design that keeps the product fresh and ready to use.

• BIGGER, BETTER VALUE: Each tube holds 20ml of product, providing approximately 100 applications, making it a costeffective option for salons.

BEAUTY & SPA INSIDERS STELLAR SPEAKER LINEUP

This year’s BSI to be held at stunning Pier One on Monday, 16th October will be a day not to miss. The fourth installment of Australia’s Premier Beauty and Medi-aesthetics event will include panels and presentations along with a masterclass from industry leaders. Here are just a few of the familiar faces joining us. Stay tuned for updates by checking out: www.beautyandspainsiders.com.au

PETA FRIEND

MANAGER AND OPERATOR, WILL&PETA SKIN CLINIC

Peta Friend is a proud trans woman and Skin Therapist with a career spanning 40 years.

In October 2015 Peta founded Trans Sydney Pride, an online social and support group for trans and gender-diverse people.

Peta embraces opportunities to raise awareness in the larger community and has shared her story of transition at many corporate events including the Macquarie Bank, State Street, Goldman Saks, and The Attorney Generals Department to name a few. She also spoke at the largest rally for Marriage Equality to an audience of 30,000.

In 2018 Trans Sydney Pride collaborated with the Sydney Gay and Lesbian Mardi Gras to present “Trans Stories-40 Years,” as part of the Queer Thinking Festival, Peta was very proud to conceive and produce this unique production and to be part of the diverse cast. Trans Stories has since grown into My Trans Story, Peta has been the curator and cast member of several productions of My Trans Story including a digital performance at the Sydney Opera House in 2020.

Peta is the manager and operator of a successful skin clinic based in Bondi Junction called Will&Peta Skin Clinic.

JESSIKA BRIGGENSHAW

FOUNDER, BROW SQUAD TRAINING ACADEMY & BROW SQUAD SUPPLIES; OWNER, MADE BY JESSIKA CLINIC

Cosmetic Tattoo Artist, Owner of Made by Jessika and CEO and Head Trainer of Brow Squad. Co Founder of Australian Permanent Makeup Conference.

Renowned and award-winning cosmetic tattoo artist Jessika Brigginshaw has used her attention to detail and creative talents to become one of Australia’s leading Cosmetic Tattoo Artists.

Jessika is the winner of the ABIA awards for Australian Cosmetic Tattooist of the year for 2019. Hosting Two epic events first of its kind In Australia for the Cosmetic Tattooing industry on the Gold Coast 2019 and in Melbourne 2022.

Jessika maintains a high level of standards for all her treatments by regularly updating her skills with national and international training. Customer Journey is first and foremost the most important part. I look forward to sharing how I have maintained my clients over the last 10 years at the Beauty & Spa Insider 2023.

DR IAN CHINSEE

COSMETIC SURGEON; DIRECTOR, INIGO COSMETIC

Dr Ian Chinsee is a qualified medical practitioner who graduated from the University of Queensland in 2007. Prior to this, he completed a Bachelor of Science in Psychobiology at the University of California, Los Angeles. He then underwent extensive surgical training through QLD Health, focusing on general surgery, plastic and reconstructive surgery. After completing this training, he undertook further cosmetic surgery training and was awarded a fellowship by the Australasian College of Cosmetic Surgery & Medicine.

Dr Chinsee has a keen interest in remaining at the forefront of the latest surgical techniques and advancements, particularly in the field of anti-aging treatments and regenerative medicine. He works alongside a team of scientists and clinicians across Australia, America, New Zealand & China to develop new and highly effective anti-ageing & regenerative therapies.

DR TANIA ROMANO

BIOMEDICAL SCIENTIST & PHYSIOLOGIST; HEAD OF MEDICAL & EDUCATION, SKINCEUTICALS

Dr Tania Romano is a biomedical scientist and physiologist, holding a Bachelor of Science (Hons) and a PhD in Physiology from The University of Melbourne. Together with her research group, Dr Romano has authored over 30 original scientific manuscripts, published in many high profile national and international peer-reviewed journals. In addition to her research credentials, Dr Romano was also a senior lecturer and research academic at La Trobe University for over a decade. Dr Romano uniquely combines her academic credentials and biomedical research experience into the field of skincare and aesthetic medicine where she is currently Head of Medical and Education for SkinCeuticals. In this role, Dr Romano is responsible for the creation of the medical and education strategies for the brand, running of local clinical trials, and teaching the public about skincare science.

CECILIA FERREYRA DIRECTOR OF SPA & WELLNESS, SOFITEL SPA

Cecilia Ferreyra is a seasoned hospitality professional with a passion for excellence in luxury hotel spas. Currently the Director of Spa and Wellness at Sofitel SPA Darling Harbour, she has a proven track record of identifying opportunities, developing and implementing successful strategies, and achieving ambitious goals.

Responsible for creating indulgent seasonal wellness journeys that are set to become Sydney’s go-to for holistic wellness. With a focus on holistic wellness, Sofitel Spa Darling Harbour provides thoughtful touchpoints at every turn within the property, and ultimately indulges guests in a unique “journey” experience unlike any other. Cecilia’s SPA treatments are true journeys that cover every element of wellness, leaving guests feeling not only relaxed and rejuvenated but also changed.

DR. STEVEN LIEW SPECIALIST PLASTIC SURGEON; SHAPE CLINIC’S FOUNDER & CHIEF MEDICAL OFFICER

Dr. Steven Liew is a highly esteemed plastic surgeon and aesthetics practitioner, who is both Founder and Chief Medical Officer at his well-established Shape Clinic in Sydney, as well as being a world-renowned expert in his field.

This self-professed geek is reshaping, not only the faces of the elite, but the cosmetics industry as a whole. With a belief that through educating one another in the industry, we can help everybody to generate outstanding results – growing and restructuring the market itself. To support his vision, Dr. Liew launched the Complete Face App – the “world’s first digital encyclopaedia on facial injectables”. The app supports experts in the field to help them understand facial anatomy and the pivotal role it plays within their work. This is typical of the type of surgeon Dr Liew is. He dedicates himself to his patients with a conviction to educate his competitors to improve their work too. He gives everybody the chance to let their reflection represent the person they see inside themselves.

From an early career specialising in face and breast surgery, achieving natural-looking results for his clients, Dr Liew has gone on to develop some never before seen, non-invasive procedures; gaining him an international reputation in his field. Dr. Steven Liew’s revolutionary techniques have transformed undesired facial shapes using non-surgical methods, which have since gone on to have a ground-breaking impact. He redefined the cosmetic industry through the “The Liew Lift” which is now being adopted for modern facial enhancement procedures worldwide.

With a plethora of credentials, Dr. Steven Liew’s accreditation speaks for itself, but more so than the letters behind his name, Dr. Liew doesn’t let his certificates restrict his work. He is a visionary who isn’t afraid to push the boundaries and lets his curious nature steer him into unknown territories so that he can continue redefining the cosmetics industry and creating pioneering results and techniques for experts and clients alike.

BEAUTY 2023

Industry leaders are set to showcase their innovations at Beauty Expo Australia, celebrating its 20-year anniversary. They chat with Anita Quade about their inspiring launches and what visitors can expect at the two-day extravaganza from 26th-27th August.

Tell us why you are showcasing at this year’s 2023 Beauty Expo?

“This year LYCON is switching things up! Our new bioceutical skincare range LYCON Skin is taking over our stand at this year’s expo. We recently launched nine new adaptive luxury skincare products, which will accompany the existing LYCON Skin range. This anti-ageing skincare collection combines ‘superhero’ ingredients, including Yeast Beta-Glucan, Hyaluronic Acid, Lime Caviar Extract and various Australian botanicals, in the Adaptive Skin Science technology, making LYCON Skin suitable and beneficial for all skin types and ages.

LYCON

“The Beauty Expo is one of the biggest events for the beauty industry each year in Australia. We value being a part of this event to keep a finger on the pulse of the industry, and proudly represent the LYCON brand.”

wonderful event to get direct face-to-face time with the industry.”

What innovations will you be displaying over the weekend and how are you best going to show off your brand to clients?

in mind, with a lot of exciting retail opportunities. Professionals can provide maximum benefits through treatments in-salon, and clients can follow up with their skincare regime at home for ongoing skin improvements and longer lasting results.

We are excited to educate visitors about our new collection and why we think it’s a great fit for salons and spas, and client’s home use to achieve outstanding results.”

Why is it important to invest and be a part of this annual expo?

“The Beauty Expo is one of the biggest events for the beauty industry each year in Australia. We value being a part of this event to keep a finger on the pulse of the industry, and proudly represent the LYCON brand. We love nurturing our relationships with existing customers and LYCON lovers, while utilising the opportunity to meet new customers. It is a

“We’re excited to share the details on our Adaptive Skin Science technology, which allows the range to adapt to individual skin needs. Simply put, it gives the skin what it needs, where it needs it, when it needs it. LYCON Skin adapts to the skin changes that everyone faces weekly, if not daily, and is suitable for all skin types and age groups. Results can be seen within 2-3 weeks, even on younger skins that do not show obvious flaws or signs of ageing.”

Tell us about the range…

The LYCON Skin range is minimal, making it easy to stock, easy to use, and easy to recommend. The new range extension has both professionals and clients

A fantastic feature of our Beauty Expo stand will be our product testers, so visitors can experience the LYCON Skin difference. Getting to see, feel and smell a product is the best way to get to know a range.

We’re also showcasing LYCON Skin masks, including a hand treatment with a selection of LYCON Skin treats. It will be a great way to witness fast and effective results that leaves skin feeling rejuvenated, silky smooth and luxurious. We recommend you don’t miss out on this one!

All of this is wrapped up into our new beautiful stand, which features LYCON Skin. We can’t wait to attend Beauty Expo and look forward to seeing everyone, so please stop by and say hi!” n

LYDIA JORDANE Founder,

www.lycon.com.au

Lycon

REFECTOCIL

Tell us why you are showcasing at this year’s 2023 Beauty Expo?

“RefectoCil is always evolving and expanding its offering and Beauty Expo Australia is the perfect opportunity for our users to experience our latest products first hand. Trade shows are an important opportunity for us to connect face to face with our users, listen to feedback and understand trends in the industry.

Speaking of trends, RefectoCil has recently launched a completely new lash and brow service - Brow Intensifying by RefectoCil with Intense Brow(n)s hybrid stain tints. At the Expo we’ll be demonstrating the new service and answering any questions about this innovative new way of lash and brow colouring. There will be a live demonstration of this service on the main stage on Sunday.

When an attendee visits our stand, they we will welcomed with product knowledge, Expo exclusive pricing and promotions, free education and a chance to get a lash and brow treatment done on the spot!”

Why is it important to invest and be a part of this annual expo?

“In the last five years, the RefectoCil Australia team has prioritised the strengthening of relationships within the lash and brow community – we have meet thousands of students, teachers, salon owners, therapists, distributors and other brand representatives. Our mission is to help as many beauty professionals as possible improve their salon offerings (and revenue) through premium, reliable products and accessible education.

Beauty Expo Australia is the perfect chance to get together and celebrate our industry, but also to share stories about our challenges, our struggles and our achievements over the year.

Furthermore, RefectoCil products have had a packaging face lift this year and we’re excited to showcase the new look (same loved formula!). We take the opportunity to talk to visitors about our new and lesser known products. RefectoCil is a one stop shop for lash and brow styling –attendees will be able to shop their favourite tint, but also

their lash and brow retail, brow lamination, lash lift, styling tools, accessories and now hybrid tints!”

What innovations will you be displaying over the weekend and how are you best going to show off your brand to clients?

“As mentioned, the latest addition to the RefectoCil family is the Intense Brow(n) s professional tinting system. This product is the latest innovation in lash and brow technology and has already sparked much interest as a

unique player in the ‘hybrid staining tint’ arena.

Based on plant extracts, it utilises the naturally occurring reaction of silver nitrate, light, and iron oxide to deposit colour onto hair and stain the skin. This range does not contain PPD and is safer to use on sensitive areas as it does not contain ingredients that may cause an allergic reaction. The range is proudly vegan and also cruelty free.

With a new system comes a new application process, so this is one demonstration you don’t want to miss!” n

HAYLEY SULTANA www.refectocil-australia.com.au

“RefectoCil is a one stop shop for lash and brow styling – attendees will be able to shop their favourite tint, but also their lash and brow retail, brow lamination, lash lift, styling tools, accessories and now hybrid tints!”

TIMELY

of-day cash ups are a breeze and payments can be in the bank account as fast as the next working day!”

Tell us why you are showcasing at this year’s 2023 Beauty Expo?

“We love connecting with the industry at the Beauty Expo! There is really no better place to chat to our friends in the industry, and being able to once again see people face to face is something we are grateful for. The Beauty Expo has always been a key part of the Timely calendar, so we are putting in a lot of work behind the scenes to provide an amazing experience at our stand (L39) for anyone who walks by. First and foremost we want the Timely experience to be FUN- so we are creating a space at the Expo that is just that.

We really value our time at the Beauty Expo because it allows us to speak to salon owners, managers and therapists about what matters to them. We are in times that are constantly changing - with the cost of living impacting everyone, the challenges facing a beauty business in 2023 are completely different to even 12 months ago. Knowing how to do good business in

economically tough times is a challenge, and we have so much knowledge we’ve gained from our 55,000 customers worldwide, we feel like we’re in a unique position to share tips from the experts on how to not only survive but thrive, creating an amazing experience for every single person who walks into the salon. The Expo is a chance for us to share some of the industry secrets to success we’ve discovered over our 10 years in the market, but especially post COVID.

Timely is of course known for our cloud-based appointment booking software. Our customers love waking up to a calendar packed with new appointments and with Timely, there is still full control over how customers book online. With clever settings like ‘Minimise gaps’ clients will only be able to book slots that will fill up the calendar without any awkward and costly gaps - allowing better time management and, importantly making more money!

“By switching to an online booking system, you can make money while

you’re sleeping. Nothing feels better than waking up with 10 new appointments booked overnight,” says Steve Moore from Moore Beautiful Australia.”

Why is it important to invest and be a part of this annual expo?

“The Expo gives us a chance to show the industry what we can offer to really help drive growth in their business. There is TimelyPay, the truly seamless all-in-one solution that allows salons to get paid, fast- something we all need these days! We will be running demos on TimelyPay to show how it allows payments to be taken online and in-salon, without stress. It can protect against those costly no-shows, and because TimelyPay works hand-in-hand with Timely, there’s no room for error, end-

At the Expo we’ll also be showcasing the latest addition to the Timely family, TimelyPay terminals, which help deliver a slick and professional checkout experience for clients. The TimelyPay terminal automatically displays the correct and final total with no danger of anyone accidentally typing in the wrong amount, which leaves salon staff free to focus on upselling or rebooking clients, ensuring that allimportant client retention. Plus, when a salon uses a TimelyPay terminal, there is only one payment provider to deal with - us!

“Because TimelyPay and a TimelyPay terminals work together, the money the salon has made is available the very next business day, says Nishant Agarwal from Smooth & Simple.”

What innovations will you be displaying over the weekend and how are you best going to show off your brand to clients?

“We’ll be running demos on the big screen, have a few fun activities on stand, with some really unique giveaways. But most of all, we want to chat to therapists, salon owners and managers to re-connect and help show you what Timely can do and it’s only getting better and better. We’re excited to show it off!” n

LEONIE CRANNEY Marketing Manager ANZ at Timely www.gettimely.com

Tell us why you are showcasing at this year’s 2023 Beauty Expo?

“The 2023 Beauty Expo will be the platform where we debut our new branding, new formulas, updated logo, tagline and packaging to the Australian Beauty industry. Ultraderm is a salon only cosmeceutical skin care range that delivers optimum results. Expo is an opportunity to strategically reposition ourselves in the market and expand our reach to a wider client base whilst maintaining our core values of offering a complete product range of active, insalon professional and retail products for all skin types and conditions. Ultraderm prides ourselves in offering a value for money product range that is proudly Australian owned, operated and developed for our Australian climate and conditions.

We will showcase our newest addition, Mineral Daywear SPF 50 Sheer sunscreen. Attendees will also be able to try the products we have added the latest new to market active ingredients to.

Additionally, the event provides us with a valuable opportunity to reconnect and strengthen our relationships with our existing Ultraderm salon partners. Through engaging with our current partners, we can deepen our

ULTRADERM

connection and share the impressive results achieved with our new products.”

What innovations will you be displaying over the weekend and how will you best display your brand?

“This year we are bring something completely different, our stand at the expo will be full of exciting highlights such as new products, treatments and a totally new look. Our re-brand has consisted of an updated logo, tagline ‘Glowing Skin Starts with U’ along with packaging and marketing resource updates for our salons.

We have incorporated new ingredients into several products within our range with the aim of enhancing their results and to make use of new ingredients they have recently become available to us such as the revolutionary FeminageTM an ideal ingredient for clients transitioning though menopause which is known to strengthen the skins barrier function.

Our decision to embark on a rebranding journey for our skincare products was fuelled by the ever-evolving nature of the skincare and aesthetics industry. We recognised the vital importance of staying current to resonate with our demographic. The creative process behind crafting our new brand identity was an extensive

endeavour, involving thorough market research to come up with the sleek lines and modern touch that will be on show at the event. Every visual element, messaging, and aspect of our overall brand image was meticulously crafted to clearly communicate our core brand values, elicit emotions, and foster a powerful connection with our audience.

Our rebranding journey perfectly reflects the evolution of our company’s values, mission, and vision for the future. The Mineral Daywear SPF 50 is an exciting addition it not only provides excellent coverage but also imparts anti-inflammatory and soothing properties, harmonizing perfectly with any skincare routine.”

Why is it important to invest and be a part of this annual expo?

“The Beauty Expo holds tremendous significance for the beauty industry, providing a comprehensive platform for attendees to explore new skincare suppliers, immerse themselves in innovative treatments, engage in continuous education, and connect with peers. This year’s expo is of particular importance as it allows us to reignite, reinvigorate, and motivate all trade associates following the challenges faced during the pandemic. We are genuinely thrilled about the opportunity to engage and connect with all attendees, sharing our latest offerings and

forging new connections within the industry.

As part of our rebranding journey, we have introduced changes to our product line by incorporating new ingredients into several of our products. These changes were driven by our desire to enhance the efficacy of our offerings and take advantage of recently available ingredients. Our rebranding efforts align closely with our company’s values and mission, acting as a conduit to support our pursuit of excellence, innovation, and customer satisfaction. It serves as a strategic step towards achieving our long-term goals and driving growth. As we participate in the Beauty Expo, we can provide our salon partners with an exclusive insight into the exciting future we have planned for our brand’s end users.

In terms of training sessions for our existing stockists, we have already launched 2023 with interstate training to effectively communicate and share all the upcoming changes. Our commitment to our salon partners extends beyond the rebranding process, encompassing comprehensive education and support. We continuously refine our processes and means of business-to-business communication, including online and virtual training, to ensure a seamless transition and effective brand communication. The Beauty Expo is such a wonderful chance to reconnect and reveal our innovations.” n

PAULINE VALLE Ultraderm Creator www.ultraderm.com.au

“By presenting our comprehensive range of salon resources, educational programs, and progressive in-salon techniques and products, we can attract new partners and customers who are eager to elevate their skincare offerings.”

DERMALOGICA PRO

Tell us why you are showcasing at this year’s 2023 Beauty Expo?

“This year our focus is Dermalogica Pro so you will learn more about our professional-grade skincare, our unrivalled US laboratory new innovations, our advanced professional treatments, and our leading global education. Dermalogica PRO is engineered to equip the skin therapist, dermal therapist, nurse, or doctor with technologically advanced products and treatments with proven results, having a strong focus on clinical outcomes, supplemented with active post care formulas.

Dermalogica PRO is the #1 Professionals Brand, training over 100,000 professional skin therapists globally with an extensive professional only product range for advanced treatments.

This is the perfect occasion for you to meet our experienced Business Consultant Team as well as our passionate Education Team.”

Why is it important to invest and be a part of this annual expo?

“This annual expo is the perfect opportunity to learn about new product development,

new treatment techniques and how to give your business an unparalleled advantage with Dermalogica PRO.”

What innovations will you be displaying over the weekend and how are you best going to show off your brand to clients?

“Over the weekend, you will be able to see in action our latest professional launch Salycilic acid 15% gel peel, the first gel peel to effectively target active, sensitised skin imperfections. You will also get a sneak peek at new Retinol Accelerator, a professional strength gel-serum and penetration enhancers that boosts treatment results from chemical peels and other skin resurfacing treatments.

You will get to see exclusive live treatment demos featuring our latest advanced professional products and treatments, including our latest Pro Dermaplaning technique. You will also get the opportunity to meet our business partners and ambassadors on our stand to ask them questions on their experience with Dermalogica.”

Come visit the Dermalogica PRO team at our 2023 Beauty Expo stand F139 n

SARAH HUGHES Learning and development Manager for The International Dermal Institute and Dermalogica PRO. www.dermalogica.com.au

“You will get to see exclusive live treatment demos featuring our latest advanced professional products and treatments, including our latest Pro Dermaplaning technique.”

CANDELA

Candela is thrilled to be showcasing its latest innovation at the highly anticipated 2023 Beauty Expo. As the largest event in the aesthetic industry in Australia, this expo provides an unparalleled opportunity for us to meet and connect with professionals, support industry events, and contribute to the advancement of the field. Through our participation and investment in this annual gathering, we aim to demonstrate our commitment to excellence, foster relationships, and educate attendees about the latest advancements in medical aesthetics.

The Importance of Investing in and Showcasing at the 2023 Beauty Expo

The decision to showcase at the 2023 Beauty Expo stems from our recognition of its significance within the aesthetic industry. This event serves as a hub for industry professionals, enthusiasts, and leading brands, making it the ideal platform for us to connect with key stakeholders. By participating in this expo, we have the opportunity to establish our brand presence, build relationships with potential clients, and gain valuable exposure to a diverse audience. Additionally, it allows us to stay informed about emerging trends and market demands, ensuring that we remain at the forefront of innovation in the field.

Investing in and being part of the annual Beauty Expo is crucial for Candela on multiple levels. Firstly, it demonstrates our commitment to advancing the field of medical aesthetics. By showcasing our latest innovations and sharing our expertise, we contribute to the overall growth and development

of the industry. Secondly, this expo offers a unique platform for us to engage with beauty professionals, estheticians, and clinic owners. It allows us to not only present our products but also provide educational resources and guidance to attendees. Lastly, being part of this annual event enables us to network with industry leaders, exchange knowledge, and explore potential collaborations, ultimately strengthening our position within the market.

Innovations on Display

The highlight of our display will be the Profound Matrix, a cutting-edge device that introduces a non-surgical facelift and skin tightening solution. By utilising radiofrequency micro-needling technology, the Profound Matrix stimulates collagen and elastin production, resulting in firmer, more youthful-looking skin.

At the 2023 Beauty Expo, Candela will proudly showcase a range of groundbreaking innovations that redefine aesthetic treatments. Our featured devices include the brand-new Profound Matrix, The GentleMax Pro Plus, PicoWay, & Nordlys.

The GentleMax Pro Plus is a versatile platform that combines laser hair removal and skin rejuvenation treatments. With enhanced power and flexibility, it delivers exceptional results for various skin types and conditions, offering a comprehensive solution to practitioners and their patients.

The PicoWay device revolutionises tattoo removal

and pigmented lesion treatments through its advanced picosecond laser technology. With precise and efficient results and minimal downtime, PicoWay sets a new standard in tattoo removal processes.

Nordlys stands out to clinic owners as a multifunctional platform that integrates multiple treatment modalities. Powered by Selective Waveband Technology (SWT), it delivers exceptional outcomes for vascular and pigmented lesions, hair removal, and skin rejuvenation. Its versatility and effectiveness make it an invaluable asset for aesthetic practices.

Engaging with Clients: Treatment Demonstrations and Expert Support

To provide an immersive experience, Candela will conduct live treatment demonstrations of the Profound Matrix at our booth. These hands-on demonstrations will allow expo attendees to witness the remarkable effectiveness of this innovative device firsthand.

In addition, our team of experienced Business Development Managers (BDMs) and Clinical Educators will be present at the expo to answer any questions, provide comprehensive product information, and offer guidance

on integrating Candela’s devices into individual clinics and practices. Their expertise ensures that attendees can make informed decisions and explore the full potential of our devices within their own settings.

Nurse Jodie’s Presentation: Integrating New Treatment Modalities

Adding to the excitement, Nurse Jodie, a highly respected professional in aesthetics, will be presenting on behalf of Candela. Her session titled “From Injectables to Energybased Devices: How I Integrated a New Treatment Modality into My Aesthetics Clinic,’’ promises to provide valuable insights into seamlessly incorporating energy-based devices into existing practices. Attendees will gain knowledge and inspiration from Nurse Jodie’s first-hand experience, discovering new avenues to enhance their own clinics and expand treatment offerings.

In conclusion, Candela’s participation in the 2023 Beauty Expo is driven by our commitment to innovation, education, and fostering industry connections. By showcasing our latest devices and providing comprehensive support, we aim to advance the field of medical aesthetics while connecting with professionals and potential clients. The expo presents a unique opportunity for us to demonstrate our expertise, build relationships, and contribute to the growth and development of the aesthetic industry as a whole. n

MATHEW GREEN Managing Director Candela www.candelamedical.com

“By showcasing our latest innovations and sharing our expertise, we contribute to the overall growth and development of the industry.”

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SUNLESS

Tell us why you are showcasing at this year’s 2023 Beauty Expo?

“In the world of beauty, where trends evolve at a rapid pace, it is imperative for industry leaders to stay ahead of the game and continuously connect with their audience. That is precisely why we, at Sunless Australia, are thrilled to announce our participation in this year’s highly anticipated Beauty Expo. As we prepare to showcase our three outstanding brands—Mystic Tan, VersaSpa, and Norvell Professional Airbrush tanning—we are excited to share our vision and dedication to innovation in the spray tanning industry.”

Why is it important to invest and be a part of this annual expo?

“The Beauty Expo is a paramount event that brings together professionals, enthusiasts, and influencers from across the globe. It serves as a hub for networking, learning, and showcasing the latest advancements and products in the beauty industry. For us, this annual extravaganza is a unique opportunity to engage with our esteemed beauty audience, to forge new connections, and to demonstrate why our brands continue to shine in the ever-evolving world of tanning. First and foremost, our presence at the Beauty Expo is driven by our commitment to excellence and quality. Mystic Tan, VersaSpa, and Norvell Professional Custom Airbrush are all renowned names in the tanning industry, representing the epitome of innovation and customer satisfaction. We firmly believe that the Beauty Expo provides the ideal platform to highlight

the features and benefits that set our brands apart from the competition.”

What innovations will you be displaying over the weekend and how are you best going to show off your brand to clients?

“At the heart of our showcase lies the VersaSpaPro fullyautomated spray tanning booth - an industry game-changer. This state-of-the-art booth offers a luxurious and hasslefree tanning experience for clients, ensuring consistent and flawless results. By presenting this innovative technology at the Beauty Expo, we aim to captivate our audience and demonstrate the convenience and beauty that can be achieved through automation.

Moreover, our dedication to personalised experiences is evident through the inclusion of our Norvell Professional Custom Airbrush. This cutting-edge system allows for tailored tanning solutions, ensuring that each client can achieve their desired shade and coverage. By showcasing the versatility and precision of our custom airbrush technology, we aim to communicate that individualised experiences and exceptional results are at the core of our brand ethos.

But what truly sets us apart at the Beauty Expo is not just our exceptional products - it is our commitment to the client’s

satisfaction and delight. We understand that tanning is a deeply personal experience, and we strive to make every interaction with our brands a memorable one. That is why, throughout the entire weekend, we will be offering complimentary tanning sessions to all attendees. Whether clients opt for an automated booth tan or a custom airbrush tan, we want to empower them to explore our products and experience the radiance they provide firsthand.

Beyond the unveiling of our brands and the provision of free tans, the Beauty Expo offers a unique environment for fostering connections and engaging in meaningful conversations with our audience. We recognize the importance of listening to our clients’ feedback, understanding their evolving needs, and staying attuned to the trends that shape the beauty landscape. By participating in this prestigious event, we can immerse ourselves in these conversations, gain valuable insights, and reinforce our

commitment to enhancing the tanning experience.

In addition, the Beauty Expo serves as a melting pot of industry leaders, influencers, and trendsetters. The opportunity to collaborate and forge partnerships with other esteemed brands is invaluable. It allows us to broaden our horizons, share ideas, and collectively shape the future of the beauty industry. Through these interactions, we can foster innovation, establish strategic alliances, and together redefine the possibilities within the tanning landscape.

As we eagerly await the Beauty Expo, we invite you to join us on this exciting journey of discovery and inspiration. Experience the transformation that Mystic Tan, VersaSpa, and Norvell Professional Custom Airbrush can bring to your tanning routine.

Discover the convenience of our fully-automated spray tanning booth and the artistry of our custom airbrush technology. Immerse yourself in the magic of our brands and witness firsthand the passion that fuels our pursuit of beauty excellence.

Together, let us make this year’s Beauty Expo an unforgettable celebration of innovation, creativity, and radiance. We look forward to welcoming you to our booth, sharing our passion, and embarking on a tanning journey that will leave you glowing from the inside out.”

VALERIE KOLT International Business Manager www.sunless.com.au

“By presenting this innovative technology at the Beauty Expo, we aim to captivate our audience and demonstrate the convenience and beauty that can be achieved through automation.”

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Tell us why you are showcasing at this year’s 2023 Beauty Expo?

“It’s been a long 10 years since we last exhibited at the Sydney Beauty Expo, so we couldn’t be more excited to be back and set to make a huge impression!

Above all else, our mission is to change lives, not just skin, and exhibiting at the Beauty Expo is a unique opportunity for us to showcase our range of brands, and educational resources to an even wider audience within the beauty and skincare industry.

The expo is a fabulous opportunity to reconnect with our existing clinics. It’s also valuable in forming relationships with potential partner clinics to educate more skin treatment therapists of our unique & bespoke corneotherapeutic approach designed to improve client results. The expo is a perfect platform to explore new markets, opportunities for growth, and meet with skin health enthusiasts!”

Why is it important to invest and be a part of this annual expo?

“The Beauty Expo is an important event in the aesthetics industry. It’s a rare opportunity for brands to

DERMA AESTHETICS

an excellent opportunity to share exciting news and developments - so stay tuned!”

What innovations will you be displaying over the weekend and how are you best going to show off your brand to clients?

connect with other beauty professionals in person and forge valuable relationships, both business and personal. It’s a place to exchange ideas, discuss upcoming beauty trends, try our products in person, and meet the team behind the scenes!

In addition to our product ranges, our focus on education and learning is integral to all we do. Not only for our team, but also for our clients and their customers. Our goal is to actively contribute to an industry that shines through collaboration and education. In alignment with this, we are so pleased to announce that we have a number of speakers at this year’s expo.

We have the privilege of bringing a highly sought after, international keynote speaker Dr. Matthias Aust to the Expo this year all the way from Germany! Dr. Aust is a leading researcher and practitioner in the field of medical microneedling. His guest appearance at this year’s expo will see him presenting on ‘Percutaneous Collagen Induction: Minimally Invasive Skin rejuvenation without Risk of Hyperpigmentation – Fact or Fiction?’ which aims to improve medical microneedling outcomes in clinics.

Our very own Head of Education and industry leading Educator, Lisa Paone will be participating in ‘The Great Skin Care Debate: Corneotherapy vs Ablative Treatments’ - on the side of Corneotherapy of course! It’s a very hot topic in the industry and definitely one to mark into your expo agenda!

Our Co-Founder and CEO Reika Roberts will also be speaking on a panel of experts discussing ‘Navigating Turbulent Economic Environments: Strategies for the Beauty Industry’ which will explore strategies for working with clients’ budgets, offering outcome-based services, and maximising profits.

These opportunities to participate and contribute to professional connections and knowledge sharing in this manner is hugely important in propelling the industry forward through scientific research and education.

The Beauty Expo is also

“We will be exhibiting with a brand new, bespoke stand that we are so excited to show off! Representing all our brands in one location, our stand will showcase the dermaviduals range of bespoke dermatological skincare and make up. There will be live EXCEED medical microneedling demonstrations performed by sought-after industry educators, and we will actively support guests in accessing our vast array of educational resources.

As our dermaviduals products have been created with the understanding that each skin is unique, requiring a customised prescription to target individual skin needs, we will use the expo as an opportunity for our team of educators to offer product formulation demonstrations and answer any questions the industry has about customised skincare.

We look forward to contributing to the industry and creating new connections at this year’s Beauty Expo.” n

BRITTANY VESCIO

General Manager, Derma Aesthetics dermaviduals.com.au

“The expo is a fabulous opportunity to reconnect with our existing clinics. It’s also valuable in forming relationships with potential partner clinics to educate more skin treatment therapists of our unique & bespoke corneotherapeutic approach designed to improve client results.”

The Experts of Glowing

ESTHETICA ACADEMY

“We are showcasing at this year’s 2023 Beauty Expo because it presents an unparalleled opportunity to connect with industry professionals, beauty enthusiasts, and potential clients. The Beauty Expo is a prestigious event that attracts a wide range of attendees, including salon owners, aestheticians, and beauty professionals seeking the latest advancements in the industry.

By participating in the Beauty Expo, we can showcase our innovative aesthetic and medical devices, comprehensive training programs, and advanced cosmeceutical skincare range to a highly engaged and receptive audience. It allows us to demonstrate the effectiveness and uniqueness of our offerings, providing firsthand experiences and interactive demonstrations to attendees.

Moreover, the Beauty Expo provides a platform for networking and building valuable partnerships. We can connect with industry leaders, fellow exhibitors, and potential distributors, creating opportunities for collaboration and expanding our reach within the beauty industry.

Attending the Beauty Expo also aligns with our commitment to education and professional development. It allows us to engage with industry professionals, share our expertise, and contribute to the knowledge exchange within the beauty community. Through seminars, workshops, and discussions, we can provide valuable insights, training, and guidance to attendees, empowering them to excel in their careers.

Overall, showcasing at the 2023 Beauty Expo enables us to increase brand visibility, generate leads, foster partnerships, and contribute to the advancement of the beauty industry.”

Why is it important to invest and be a part of this annual expo?

“Investing and being a part of the annual Beauty Expo is of paramount importance for several reasons. Firstly, the expo serves as a hub for the beauty industry, attracting a concentrated gathering of professionals, experts, and enthusiasts. By participating, we gain exposure to a wide range of potential clients, decision-makers, and industry influencers all in one place.

It allows us to build brand recognition and establish ourselves as a leader in the field. Furthermore, the Beauty Expo offers valuable opportunities for collaboration and partnership. We can connect with likeminded businesses, potential distributors, and strategic allies who can help us expand our reach and market presence. The relationships forged during the expo can lead to fruitful collaborations that drive mutual growth and success.

Participating in the Beauty Expo also signifies our dedication to education and professional development. We have the chance to share our knowledge, expertise, and training programs with attendees, empowering them to enhance their skills and elevate the industry as a whole. By contributing to the educational aspect of the expo, we establish ourselves as trusted authorities

and attract a loyal following of professionals who seek our guidance and offerings.

In summary, investing in and being a part of the annual Beauty Expo is essential for building brand recognition, expanding networks, staying abreast of industry trends, and contributing to the advancement of the beauty industry. It provides a unique platform to connect with industry professionals, foster collaborations, and showcase our innovations, ultimately driving growth and success.”

What innovations will you be displaying over the weekend?

“We are thrilled to showcase our latest innovations in aesthetic and medical devices that are set to revolutionise the industry. Our display will feature state-of-the-art technology, cutting-edge features, and advancements that enhance treatment outcomes and client satisfaction.

One of our highly anticipated innovations is the introduction of our new cosmeceutical solution called “Melanopeel.” This breakthrough solution specifically targets melasma, a common skin concern.

Melanopeel incorporates advanced ingredients and formulations that effectively address melasma, providing clients with a powerful tool to

achieve clearer and more eventoned skin.

In addition to our innovative devices and Melanopeel, we have carefully planned our booth to create an immersive and engaging experience for clients. We will have live demonstrations by our skilled trainers, showcasing the capabilities and effectiveness of our devices. Interactive product displays, informative brochures, and engaging visuals will be strategically placed to captivate visitors and highlight the unique features and benefits of our brand.

To further enhance our brand visibility, we will have knowledgeable team members available to engage in meaningful conversations, answer queries, and provide personalised recommendations based on individual needs. We believe in the power of direct interaction and personalised attention to create lasting impressions and forge strong connections with our clients. Furthermore, we have incorporated technologydriven elements into our booth, including interactive touchscreens and virtual reality experiences, to offer an immersive journey into our brand and product offerings. Clients will have the opportunity to explore our comprehensive training programs, gain insights from industry experts, and witness testimonials from professionals who have achieved remarkable results with our devices and skincare solutions.” n

MEDIHA ZEESHAN Managing Director Esthetica Academy

MEDICAL MICRONEEDLING CONFERENCE

with Dr. Matthias Aust

PUSHING THE BOUNDARIES AND ENHANCHING TREATMENT OUTCOMES

The highly anticipated Medical Microneedling Conference offers unique insights and valuable teachings into exactly how the parameters of microneedling can be pushed and flexed to influence unrivalled results.

International keynote speaker Dr. Matthias Aust is a leading researcher & practitioner in the field of medical microneedling. He specialises in both aesthetic and surgical microneedling, with his research and findings frequently published in reputable medical publications.

Seats are limited so register today for our early bird special tickets. Visit www.microneedlingconference.com

PD. DR. MED. Matthias Aust Head of Plastic & Aesthetic Surgery Aust Aesthetik, Munich, Germany

UNVEILING PAYOT’S LATEST SKINCARE BREAKTHROUGH: SOURCEEMBRACING NATURE FOR UNPARALLELED HYDRATION

Revealing the Marvels of Biomimicry at The Beauty Expo 2023

In the ever-evolving world of beauty and skincare, staying ahead of the curve requires continuous innovation. One company that consistently pushes the boundaries of skincare technology is PAYOT.

As PAYOT unveils its latest beauty breakthrough at the Beauty Expo, they extend an invitation to attendees to experience firsthand the transformative power of their ground-breaking adaptogenic hydration range - SOURCE. By incorporating SOURCE’s unique formulation into their skincare offerings, salon owners can provide their clients with exceptional, resultsdriven skincare.

I had the privilege of speaking with Rita Smith, PAYOT’s General Manager, who shared fascinating insights into the brand’s latest offering. According to Smith, SOURCE is the culmination of extensive research and a deep understanding of nature’s remarkable adaptability and resilience. “By placing nature at the core of our research, we have embarked on a new avenue of innovation: Biomimicry,” explained Smith.

Biomimicry, as Smith described it, involves harnessing the mechanisms developed by fauna and flora to thrive in their natural habitats and adapting them to skincare products. It

draws inspiration from nature and its incredible adaptogenic properties. Adaptogenic plants, despite enduring harsh climates, extreme cold, arid soils, and saline environments, manage to flourish and maintain their water content. PAYOT has harnessed the extraordinary power of these plants to create a true source of vitality for the skin.

With its unparalleled formulation and potent blend of natural ingredients, SOURCE epitomizes PAYOT’s commitment to groundbreaking skincare solutions.

The combination of Reishi mushroom extract and Codium Tomentosum seaweed extract, along with the nourishing properties of HMW hyaluronic acid, offers an unrivalled approach to adaptogenic hydration. This comprehensive formulation enables the skin to adapt, withstand environmental stressors, and maintain optimal hydration levels, regardless of the challenges posed by the surrounding environment.

Now, you may be curious about how PAYOT intends to showcase their groundbreaking innovation to clients and industry professionals. The answer lies in their participation at this year’s Beauty Expo. Smith emphasized the significance of face-to-face interaction and experiential

demonstrations when it comes to showcasing a brand’s value. “At the Beauty Expo, attendees will have the unique opportunity to experience SOURCE firsthand,” she said. “Our team will be present to demonstrate the remarkable adaptogenic properties of our products and explain the innovative technology behind them.”

Smith further explained, “As a leading supplier, it is crucial for PAYOT to invest in and participate in the annual beauty expo. By being part of such an event, PAYOT can effectively demonstrate our commitment to staying at the forefront of the beauty market and highlighting our cutting-edge offerings to a wide audience of industry professionals, potential clients, and consumers.”

In addition to live demonstrations, PAYOT will provide educational materials and engage in informative sessions to help beauty salon and medi spa owners grasp the

science and benefits behind Adaptogenic Hydration. Smith expressed her enthusiasm for the event, stating, “We are thrilled to connect with industry professionals, share our knowledge, and showcase how SOURCE can elevate their offerings and deliver exceptional skincare results to their clients.”

In conclusion, PAYOT’s latest innovation, SOURCE, represents a significant leap forward in skincare technology. By harnessing nature’s adaptogenic properties, PAYOT Laboratories has crafted a line of sustainable cosmetic innovation that allows the skin to adapt and regulate its water content in ever-changing environments. Through their participation at the Beauty Expo, PAYOT aims to demonstrate the transformative power of adaptogenic hydration to beauty salon and medi spa owners, equipping them with a unique selling point and a means to elevate their brand in the fiercely competitive skincare market. n

RITA SMITH General Manager PAYOT

NEE MAKEUP MILANOBUSY PROFESSIONALS WHO WANT TO SHINE

If you love makeup, you’ll love NEE MAKEUP Milano. This brand was born in the 1990s in the glamorous city of Milan where a small group of professionals had a vision to create a makeup line that would meet the needs of artists and customers alike, with the best products and the latest trends.

The name ‘nee’ reflects the Italian flair for style and elegance, as well as la ‘dolce vita’ lifestyle that inspires their products. You will see it in their chic packaging, luxurious textures, and stunning colours. To the Milanese, ‘nee’ is used to add emphasis and style to everyday language, and this same spirit is infused into the NEE MAKEUP Milano brand inspired by the elegant and fashionable women who inhabit the stunning streets of Italy.

NEE MAKEUP Milano is not just a brand, it’s a philosophy. Above all, this brand takes pride in their commitment to the highest European standards, ensuring superior quality and performance in every product they offer.

Trendy, uncomplicated and cool the brand caters to the beauty needs of every individual while transcending age and culture. NEE MAKEUP Milano is more than just makeup, it’s an expression of your personality. You can experiment with different looks, effects, and moods, knowing the use of premium raw materials is an inherent corporate philosophy which guarantees ‘Made in Italy’ as a seal of quality and style. NEE symbolises an innate appreciation for fashion, art, and beauty.

Trustworthy and safe, all products undergo strict dermatological tests and are paraben-free, oil-free, fragrance-free, hypoallergenic, cruelty-free, and vegan-friendly! Continual product and brand development over the past three decades has ensured NEE MAKEUP Milano are well positioned to satisfy the rigorous demands of both makeup professionals and influencers while remaining relevant to women seeking a brand they can relate to.

At NEE MAKEUP Milano, the number one goal to help every woman embrace their beauty, inside and out. You will be amazed by their world of beauty, elegance, and perfect style. Because as they say, “the beauty of every woman is our daily mission.”

Now you too can discover NEE MAKEUP Milano today and join the millions of women who have fallen in love with this brand. You will uncover a wide range of products, from foundations to lipsticks, eyeshadows, mascaras and more! Reveal tips, tutorials, and inspiration from the NEE website and social media channels. NEE MAKEUP Milano is a way of celebrating your beauty, your individuality, and your creativity. It’s a way of saying ‘nee’ to the ordinary and ‘yes’ to the extraordinary.

To learn more about this amazing brand and their history we talked to Talita Lizzola, one of their passionate and talented team members.

Hi Talita, what would you say are the most appealing selling points for NEE products?

“I fell in love with NEE from the very beginning, or course! For me I would say that the long wear is the first thing that new users talk about. The quality of the products is easy to overlook when you

see the wide range of colours and textures available. NEE is always fashion conscious too, no doubt because it’s 100% Italian.”

What makes NEE such a great place to work?

“We are always looking for the next innovation whether that’s in fashion or product design so it’s exciting to be a part of that process. We are constantly exposed to a world of beauty, elegance, and style, who wouldn’t get into that”!

When we look at what is, or isn’t in the products, what stands out to you?

“All NEE products are Paraben free and don’t contain oil or fragrances. We also test everything to ensure that all are hypoallergenic and won’t cause any nasty reactions, and because I love animals, I can proudly be associated with a brand that strives for vegan friendly and cruelty free outcomes.”

Sustainability is a buzzword now, has NEE made any advances in this direction?

“I’m glad you asked because NEE have a focus on sustainability. We have started with the product packaging by removing plastics as much as possible and are changing our promotional materials towards paper based and other bio-sourced products.”

Fashion and beauty are constantly evolving, how does NEE keep their clients ahead of the game?

“As we do our ongoing fashion research, new products are developed to take advantage of the latest styles and innovations. We then create several releases each year in which products are bundled and presented in eye-catching counter displays which work so well in salons and studios.”

How does the brand get involved in promotion and marketing?

“We spend a lot of time promoting NEE through various channels, everything from international trade shows to Vogue fashion nights – which I absolutely love – to supporting catwalk models and even doing slots on TV. One team that often gets mentioned is our video production crew who create stunning videos for us to share.”

“I can go on for hours but the most important thing to remember is that once you experience truly good makeup, there is no turning back. It’s like fine vino, without it there is no love”!

THE NEE MAKEUP MILANO PHILOSOPHY

Over the life of the brand, five key philosophies have evolved which enable NEE MAKEUP to prosper while supporting local distributors and their clients. Now you can also tap into the expertise of NEE by following these simple but effective strategies.

Be NEE, BE YOU – A world of elegance, beauty, and style: a line of professional makeup that combines extraordinary performance, high quality raw materials, ease of use and captivating, modern packaging. All NEE products are conceived and developed by thinking of women (and men) who like to take care of their own image in a simple, refined, and glamorous manner while respecting their skin.

Be NEE, Be COOL – Several annual collections and special limited-edition additions provide new and exciting products throughout the year. Always up to date with the fashion and beauty trends of the moment.

Be NEE, Be UNIQUE – Be different with your makeup. An exclusive professional makeup line that is exclusively reserved to beauty centres, makeup studios, hairdressing salons and nail salons.

Be NEE, Be PROFESSIONAL – Train with the NEE MAKEUP Milano Academy and their high-level professional make-up artists, offering a personalised educational path, through tailormade courses for those who want to a new approach the world of professional makeup.

Be NEE, Be SOCIAL – Constant technical and product support. Business support, promotion, and communication activities. Active co-marketing actions through major social networks. Organisation and participation in top cosmetics industry events.

NEE MAKE UP Milano has set themselves the task of bringing catwalk trends to your salon or studio - through great attention to detail and seasonal product highlights, all tailored to the current trends.

Now is the time to decide if this is a path you wish to follow! Ask yourself a few simple questions:

◆ Are you the owner or manager of a reputable beauty centre or luxury salon/spa?

◆ Are you are considering adding high margin services to your offer?

◆ Are you are interested in evaluating a new, high-end professional makeup line to differentiate you from the competition?

◆ Do you wish to add value to your business and to your customers with a luxurious, iconic, and exclusive brand?

◆ Do you want an innovative, chic, brand recognised and loved globally and not sold in department stores?

NEE MAKEUP MILANO IN AUSTRALIA

MBI Jessica Cosmetics have been importing and distributing cosmetics to salons and spas, Australia wide for over 12 years after starting their journey with JESSICA Nails!

In recent times, they have been working hard to introduce some outstanding and exciting brands including NEE MAKEUP Milano. Others include HERLA Body Spa with an eye shortly on launching a sister brand to NEE in a skin care range known as PERFECT SKIN EVERLINE SPA, also based in Italy around the city of Milan.

MBI Jessica always strive to source brands that meet their client’s high expectations and needs. Their success comes from providing very customised solutions while relying on established and innovative European and American houses.

The MBI Jessica motto is: WE TRY IT | WE LOVE IT | WE SHARE IT

SPONSORSHIP OPPORTUNITY

Are you ready to take your makeup studio to the next level?

As a part of the current NEE campaign, MBI Jessica Cosmetics are offering a very limited number of NEE MAKEUP Milano sponsorships to selected MUA’s in selected areas. This is an exciting offer which is highly exclusive and limited to only five successful applicants across Australia. As NEE sponsored MUA you will get to experience high-quality products from Italy that will delight your clients while boosting your confidence and reputation. Don’t miss this chance to join the NEE family and get ready to shine!

DAISY FOXGLOVE

Timely Business Management Software

AN EXPERT in beauty therapy and cosmetic tattooing, Daisy is the owner of Lovesick Studios in Brisbane, known for her electric tattooed rainbow freckles and heart shaped nipples.

Timely has been Daisys go-to business management software since 2020 and allows her to deliver an exceptional client experience through silent appointments, online payments and cardless checkout.

“Being named a Timely ambassador is surreal; I started my business with the goal of providing a beauty, self-care and body modification space for people who may not feel comfortable in other studios, as this has been the case for me and my peers throughout our lives looking ‘alternative’. This quickly morphed into a huge, thriving community of beautiful humans who feel their best when their individuality is celebrated. To be recognised by Timely & becoming an ambassador is an absolute dream come true,” Daisy says.

“This is a really exciting time for the Timely community. We’ve been admiring Daisys inclusive client experience and creative cosmetic tattooing for a while now and this next step in the relationship will help provide us with a further understanding of a new generation of skin and beauty specialists, by enhancing the level of service and excellence they provide in clinic through their Timely offering. With Daisy on our side guiding us through the

ever changing beauty landscape, we’re excited to continually learn, grow and develop as a company, for our industry!” Timely’s Global Head of Strategic Partnerships, Tamara Reid reveals.

About Timely by EverCommerce

Timely, an EverCommerce solution, was founded in 2011. Timely exists to grow the value of the beauty industry by offering simple, affordable and reliable appointment software for small businesses. Customers get innovative business management software, awardwinning customer support, education from the biggest industry names globally and peer support. Today, Timely serves more than 50,000 service professionals in 90 countries that use the cloudbased platform to book over 30 million appointments a year.

For more information, check out https://www.gettimely.com.

About Daisy Foxglove

Cosmetic & custom tattoo artist Daisy Foxglove is the 29-yearold owner of Lovesick Studios in Brisbane.

Though she started her career as a beauty therapist, quickly diversifying into brow and lip tattooing, it was her innovative freckle tattooing that put Daisy and her work on the map. Her first ever small business was a tiny cosmetic tattoo studio operating out of a baby pink renovated caravan affectionately nicknamed Dolly, Lovesick Studios now hosts 9 artists & offers cosmetic tattooing, freckle tattooing, nipple tattooing, traditional tattooing, body piercing and a variety of inclusive beauty services. n

announces the appointment of its latest Brand Ambassador.

“With Daisy on our side guiding us through the ever changing beauty landscape, we’re excited to continually learn, grow and develop as a company, for our industry!”

ELLY SEYMOUR

IN THE realm of skincare and beauty, there are many individuals that hold influence and passion, however, Elly Seymour, is one that stands out. As an esteemed cosmetic nurse and founder of Saint Louve Skincare. With her expertise, dedication, and unwavering commitment to empowering individuals through skincare, Elly has emerged as a transformative force in the industry, redefining beauty standards and inspiring a generation to embrace selfcare and self-love.

Saint Louve is a premium cosmeceutical skincare brand. The brand’s ethos is to offer premium formulations and they will not settle for anything less. Elly said, “I have sourced the most premium, environmentally friendly packaging to ensure the stability of the products. We have never cut corners when it comes to quality, which our customers know and is why they love Saint Louve.”

Elly’s journey to becoming a cosmetic nurse and skincare entrepreneur began with a deep-rooted fascination for the complexities of the human body and a genuine desire to help others look and feel their best. She embarked on a journey of education and training, immersing herself in the field of cosmetic nursing and acquiring the knowledge and skills necessary to transform lives through beauty and self-confidence.

Elly said, “Initially, I began studying pre-med in hopes of becoming a Cosmetic Doctor. For three years I had tutoring in Biology, Chemistry and Physics. After taking the Medical Entry Exam (GAMSAT), I realised medicine wasn’t the direction for

me to progress to where I wanted, but I took this chemistry knowledge and put it to something I knew I would be passionate about given my 15 years in the skin industry. I then went on to study a Diploma of Personal Care Formulation and a Diploma in Brand Management to better help my knowledge in creating a brand and of course, formulating it.”

Driven by her passion and the belief that skincare is an art form, Elly embarked on a mission to create a skincare brand that would transcend traditional beauty standards. With the launch of Saint Louve Skincare, she aimed to provide individuals with luxurious, practical products that celebrated their natural beauty and fostered a deep sense of self-care and self-expression.

“Saint Louve was created with the clients I had come across in the last decade in mind, it explores the intersection of advanced cosmetic chemistry with integrity, empowerment, and confidence. Our cosmeceutical serums are formulated to deliver results and are packaged in the most innovative designed packaging to protect the ingredients and is also infinitely recyclable,” Elly said.

Elly’s vision for Saint Louve Skincare is deeply rooted in authenticity, sustainability, and innovation. Recognising the importance of nurturing both the skin and the planet, Elly carefully curated a range of products that combine the best

of nature and science. From rare botanical extracts to potent antioxidants, each formulation is meticulously crafted to deliver exceptional results while upholding the brand’s commitment to ethical and sustainable practices.

“Saint Louve was created with the clients I had come across in the last decade in mind, it explores the intersection of advanced cosmetic chemistry with integrity, empowerment, and confidence. Our cosmeceutical serums are formulated to deliver results and are packaged in the most innovative designed packaging to protect the ingredients and is also infinitely recyclable,” Elly said.

As a cosmetic nurse, Elly Seymour possesses a deep understanding of the skin’s needs and the power of advanced skincare treatments. This expertise is infused into every product, ensuring that Saint Louve’s offerings are not only indulgent but also transformative. Elly’s dedication to efficacy and quality is evident in the brand’s luxurious textures, captivating fragrances, and visible results that leave users with radiant, healthy skin.

Beyond her accomplishments as a cosmetic nurse and skincare entrepreneur, Elly Seymour is a true advocate for self-love and self-acceptance. Through her presence in The Louve Skin Clinic and personal interactions, she encourages individuals to embrace their unique beauty, imperfections, and all. She said, “My philosophy has always

In a world where skincare choices are abundant, Saint Louve stands out as a beacon of authenticity and quality. By blending science, nature, and a touch of luxury, the brand has become a gamechanger. Ariana Pezeshki spoke with Founder Elly Seymour about the “reimagined house of great beauty”.

been “less is more”, and our aim is always to have the patient leaving feeling they look refreshed and still like themselves. This is really important in this kind of industry. Of course, the first step in caring for your skin is quality skincare, results from skincare alone are incredible, then we can use injectables to prevent wrinkles and replace volume loss in the deeper layers of the skin.”

“The Louve Skin Clinic is a specialist medi and skin clinic with a focus on cosmetic injectables and skincare. We offer a variety of injectables and non-surgical procedures to treat all aspects of the face, neck and décolletage. Our aim is to give you an experience that will boost your self-

confidence and have you feeling and looking your best,” she said.

Elly’s genuine warmth and relatability have earned her a dedicated following who seek her guidance not only in skincare but also in navigating the complexities of selfesteem and self-care.

The Louve Skin Clinic is located in Geelong, Victoria and shares a similar name to her brand, “I wanted the clinic and skincare brand to be connected via name even though they are separate entities. The Louve pays homage to the modern museum which houses the ageless, scientific, and creative -reimagined to house great beauty. I like to think of Saint Louve as the “Saint of complexions”, Elly said.

Elly’s transformative journey has not gone unnoticed. Her expertise and unwavering commitment to empowering individuals through skincare have been recognised by industry experts and has become a trusted voice in the skincare community, sharing her knowledge and inspiring others to prioritize their well-being.

For Elly, one of her biggest achievements to date has been the brand’s best-selling Vitamin B3, B5 & Hyaluronic Acid Hydrating Serum which has sold out twice since the brand’s conception and sells five times the amount of any other product in the entire range. “The support from all over Australia on this serum has been unwavering and so kind. We have even had some customers purchase this five or six times in nine months. This makes me so happy. We recently launched Louve on Loop - which is our subscription offering. It saves our loyal customers 15% whilst having your favourite serums delivered to your doorstep on a continuous loop right as you’re in need of a refill. The sign-ups to this have been amazing, which shows me people really do love our products,” Elly said.

As Elly Seymour continues to revolutionise the skincare industry with Saint Louve, her influence shows no signs of waning. Through her brand, she is empowering individuals to embrace their uniqueness, cultivate self-confidence, and prioritize self-care. Elly’s dedication to authenticity, sustainability, and efficacy has set a new standard in skincare, inspiring a generation to redefine beauty on their own terms.

“I want Saint Louve to be top of mind when it comes to cosmeceutical skincare. From our simplified routine, results and patented airless glass packaging, the range is perfect for anyone who wants to see results and trust the brand’s quality. We would love to secure a large retail stockist and continue to build our Saint Louve community. There is a lot of work happening behind the scenes to ensure we make all of this happen,” she said.

In a world that often focuses on superficial standards of beauty, Elly Seymour stands out as a beacon of authenticity and empowerment. Through her expertise as a cosmetic nurse and the visionary leadership she brings to Saint Louve Skincare, Elly is transforming the way we view skincare, encouraging individuals to embrace their natural beauty and embark on a journey of self-love. n

“Saint Louve was created with the clients I had come across in the last decade in mind, it explores the intersection of advanced cosmetic chemistry with integrity, empowerment, and confidence.”

MIDAS SKINCARE TOUCH Melanie Grant’s

This go-to skincare specialist and author is renowned across the globe for her tailored made facials. She reveals to Anita Quade the top trends and her synergy with high- end formulations.

Welcome back from your whirlwind travels for Chanel fashion week recently – can you let us in on any skincare trends you have noticed?

“SLUGGING AS a trend is still going strong. I’ve actually been doing this for as long as I can remember but without the new name. Creating an occlusive barrier over the skin is a great way to help actives absorb and prevent trans-epidermal water loss. I’d recommend “slugging” overnight or while on a long haul flight, as it can feel too heavy for most on an everyday basis. I’d also advise to be mindful of the products you’re using - look for ingredients like Shea, Ceramides and Candelilla Wax that can offer benefits to the skin in addition to their humectant properties and please don’t use Vaseline!”

Are there any skincare trends you would tell your clients to beware of?

“Skin cycling is also still trending, however something I’m not really a fan of. In my opinion, a simple and consistent regime always yields the best results. I’m a firm believer in taking the time to identify your skin concerns and to target them with a specific regime that’ll do the heavy lifting for you. You don’t need to use a different product every evening - your skin care shouldn’t feel like work, it should do the work for you. If you’re incorporating actives, look for micro-encapsulated or slow release formulas and introduce them gradually once per week, working up to nightly use only as tolerated. This will also prevent

the risk of reactivity by incorporating too many different products and having them interact negatively.”

What is your favourite tip for prepping model skin backstage?

“Before an event I’m always cautious not to do anything too corrective - I like to focus on refining the skin with gentle peels, infusions with hydrating and brightening boosters, red light therapy to promote circulation and radiance and finishing with a firm and purposeful massage to flush stagnant lymph, sculpt, lift and tone the complexion and leave it with a healthful glow.”

You are known for your luxurious facials – tell us what is the most popular and why?

“Our Custom Skin Health Facial is one of our most popular treatments, as is our Custom Biologique Recherche Facial which is exclusive globally at each of my Studios. Both of these treatments are completely tailored to the unique needs of our client’s skin on that particular day. These treatments really allow our therapists to work collaboratively with each client and choreograph something that is really unique to them - it’s the ideal way to treat the skin: listen to the client, observe their concerns and perform a comprehensive, targeting protocol to address them.”

What do you love most about treating clients at your studios?

“I love being able to connect with my clients, they’re what bring my work meaning each and every day. Being creative in the treatment room is my happy place. Drawing on a diverse range of modalities like microcurrent, microdermabrasion, peels, LED light therapy, masking, IPL, laser, radio frequency and collagen induction and pairing these strategically to target the unique concerns of each of my clients is so rewarding - there really is no satisfaction like a true, tangible result.”

You are also renowned for stocking the most luxurious skincare brands from around the globe – tell us about the beautiful Auteur range?

“Auteur is a relatively new brand, based on a strategic edit of results-driven formulas that elevate modern, regenerative skincare to an art form. Engineered by leading scientists and laboratories in Germany, their library comprises a host of patented peptides, over 100 proven ingredients sourced from nature, science and medicine, and microlow to high molecular actives that target cellular degeneration in all layers of the skin. There are only 11 formulas in the range so far, making the range very aligned with the Melanie Grant philosophy - that is, to take a “less but better” approach to home care.”

How did you come across this?

“I first discovered Auteur a little over a year ago through Instagram. I’m always on the lookout for new and noteworthy brands with interesting stories and above all, with best in class formulations that really deliver results. Strangely enough, at the same time the brand reached out via my LA Studio to see if I’d like to learn more about their range. I’m a firm believer in divine timing and this was exactly that.”

What sets it apart from other luxury brands on the market for salons?

“The unique peptide technology that underpins each of Auteur’s formulas is so fascinating - there are peptides that react with light to energise skin cells, others that organise collagen, or work with a cyclic approach to stimulating cell regeneration

and renewal, and others that boost the skin’s own hyaluronic acid stores rather than simply depositing it topically. There’s even a type of patented peptide complex that instantly lifts and tightens the skin, while continuing to build density and elasticity over time - it works like an injectible alternative.

These peptides are paired with top tier actives - like microencapsulated retinol, ceramides, Vitamin C, growth factors, amino acids and prebiotics - in the greatest allowable amount, without any addition of fillers or unnecessary additives.

This is a succinct, sophisticated collection of really concentrated formulas designed around complete skin renewal.”

It must be really tough to decide what brands to stock in your salon –how do you go about doing this?

“For me to bring on a new brand in Studio, it really has to offer something for my clients that we don’t already have available, which can be hard now that we carry over 45 brands! My team and I spend a lot of time trialling products, speaking to brands and learning about their philosophy, their values and their formulation process. I’d never include anything in the edit that I didn’t personally select - or believe in. So, each individual product has to be the real deal. It’s a lot of work, but I wouldn’t have it any other way.”

Another cult classic you discovered about five years ago was Augustinus Bader- tell us how you found this?

“I was first introduced to AB through a

friend during my Paris Residency around five years ago when the brand had just launched. I was given both The Cream and The Rich Cream to try and was instantly taken with the fact that - not only was the formula elegant and a pleasure to use - it was so effective. It was a particularly cold winter in Paris and my skin was sensitised, dry and red from the harsh wind, cold temperature, heating and the hard water in Paris. I used The Rich Cream before going to bed one night and the results were incredible, my skin continued to improve throughout the week - I was hooked. I met with Charles Rosier one of the co-founders of the brand that week and I’ve worked with the range in each of my Studios ever since.”

You were ahead of the game on your discovery and it has since become a global cult classic – why do you think this is?

“The TFC8 technology that underpins each formula is backed by decades of research and it really works to build the strongest, most resilient version of your own skin. These formulas are adaptable, they’re multi-purpose and they deliver on their promise on the bottle. For many, like me, they allow you to be more “slap dash” with your skin care without having to compromise on real results.”

What is the hero product in the range?

“My favourite product has always been The Rich Cream, but I love The Cleansing Balm as a first cleanse as well. A close second would have to be the Cell Rejuvenating Power Serum, which was created by

Professor Bader in collaboration with Victoria Beckham. It’s so plumping, strengthening, energising and really works to build a strong skin barrier.”

You have mentioned Augustinus will be here in December – can you share any details of this exciting event? “Watch this space!”

You are also opening your Mayfair salon shortly – tell us about that?

“It’s always been a dream to open a Studio in the UK! It’s just been a matter of finding the perfect space. The perfect home for our first London Studio is now mid-build! We’re hoping for it to be open by August.”

Will the interior have the same aesthetic as your beautiful Double Bay space?

“Each of my Studios is a reflection of the city they call home - they have to feel like they belong, to create a seamless transition from the outside world to the treatment room for my clients. I like to spend a little time in each location before opening to get a feel for the lifestyle and take cues from local architecture, designers and art. I love interiors - if I wasn’t a skin therapist it would be my only other career choice.”

Aside from a well earned rest – what other plans to you have for the Melanie Grant brand?

“There are always exciting projects in the works - new brands being welcomed to Skincare Edit exclusively in Australia, Melanie Grant product development, expansions of our treatment menu across all locations. It’s always fun and no two days are ever alike, but an end of year holiday sounds great too!” n

“There are only 11 formulas in the Auteur range so far, making the range very aligned with the Melanie Grant philosophy - that is, to take a “less but better” approach to home care.”

BEAUTY EXPO AUSTRALIA CELEBRATING 20YEARS OF

Beauty Expo Australia unites the beauty industry in the country’s largest celebration of all things beauty over one weekend. Be inspired with this unparalleled opportunity for connection and inspiration with a community of like-minded professionals, surpassing all expectations and previous editions with an impressive line-up of over 300+ leading brands and products across 32 categories. Join us for the 20th edition at the ICC Sydney Exhibition Centre Darling Harbour, Saturday 26 August 9am – 5pm to Sunday 27 August 9am – 5pm.

BEAUTY EXPO Australia offers a unique opportunity and promises to be a grand affair for beauty brands to showcase their latest ranges to a captive audience of 6,500+ key decisionmakers, motivated buyers, and salon owners. Beyond sourcing your new producs the event also provides a chance to connect, learn, and source products from some of the most well-known brands in the industry. Attendees can expect to indulge in an immersive and enriching experience, featuring a wide range of exhibitions, demonstrations, and the opportunity to engage in thought-provoking discussions and connect with other industry professionals.

It’s important now more than ever that you are focusing on yourself and enhancing your beauty knowledge. Staying on top of the latest trends, procedures, products, and knowledge is key to making this year a year of success. Whether it’s a seasoned beauty expert, an aspiring professional, or a passionate beauty enthusiast, there is something for everyone at Beauty Expo Australia.

WHAT’S NEW FOR BEAUTY EXPO 2023?

The return of the inaugural Face2Face Makeup Awards. The Face2Face Makeup Awards reward extraordinary makeup artists for their craft, creativity, and passion. Created to be embraced by artists as a supportive and inclusive space to put their skills under the pressure of competition, the Face2Face Makeup Awards provide a platform to grow as an artist at any level. This is the must-enter competition for any makeup artist serious about their career, and it is back for the first time in four years. This year, internationally recognised and multi-award-winning makeup artist, Isabelle De Vries is the Creative Director. Known for challenging trends and defying stereotypes of beauty, Isabelle has earned acclaim from the industry’s elite, making her the perfect guiding force for this year’s event.

Competition Categories for the awards include:

Bridal

With the theme “Your Signature Look”, this category shows how moments are created through a look that perfectly represents style, creativity, and vision. By pushing the boundaries of bridal makeup and letting imagination soar by crafting a masterpiece that truly reflects artistry. Witness creativity that leaves a lasting impression that will inspire brides and fellow artists alike.

Fashion Editorial

As the curtains rise on New York Fashion Week, artists hold the power to design and create a breathtaking look that will grace the runway. In this category, artists will channel the spirit of Fashion Week and let the brushstrokes tell a story that transcends and captures the imagination. Unique ideas will soar as hues, patterns, and styles that will captivate the fashion world, and translate these anticipated trends into stunning makeup designs.

Creative Makeup

There is no better muse than the breathtaking Earth. Immerse in its grandeur and find inspiration in every corner. In this category, artistic canvas extends from the shoulders up, offering an opportunity to unleash ingenuity and ignite innovation. Let the allure of nature guide the brushstrokes to explore the infinite palette of colours and wonders that are all around.

Beauty Editorial

Step into the role of an excellent Creative Director entrusted with curating an unforgettable beauty campaign for a beloved cosmetic brand. Whether it’s clean beauty, vibrant colours, or a fusion of artistic expression, this category is a showcase of distinctive style and unrivalled skills through a personalised beauty campaign.

Student Beauty

Design a beauty look that serves as a testament to skills, passion, and personal style. This category urges artists to take advantage and break free from the constraints of inexperience. It calls for the creation of a beauty look that not only serves as a testament to budding talent but also showcases the skills diligently honed as new artists.

Instaglam

Prepare to dive into the captivating world of Cut Creases, Halo Eyes, and Graphic Liners, techniques that have taken the Instagram sphere by storm. In this category, embrace boldness and vibrancy with fearless strokes of colour and daring artistry to make that look Insta-worthy!

The Face2Face Makeup Awards is not just about competition; it’s about celebration, growth, and recognition. Participating in this extraordinary event is a chance to connect with like-minded artists,

industry professionals, and influential figures who can propel an artist’s career to new heights.

This year’s panel of esteemed judges for the Face2Face Makeup Awards at Beauty Expo Australia showcases a diverse array of industry-leading professionals. Clare Mac, renowned for her expertise in editorial and runway makeup, brings a wealth of experience and an eye for detail that sets her apart. Merton Muaremi, a highly sought-after celebrity makeup artist, possesses an uncanny ability to create stunning transformations, breathing life into every canvas. Bonnie Corban, a trailblazer in the world of special effects makeup, pushes boundaries with her intricate and imaginative creations, leaving audiences in awe. Jahelshia Flavell, known for her mastery of cultural and artistic makeup styles, offers a fresh perspective, blending tradition with contemporary trends. Martha Mok, a leading bridal makeup artist, is celebrated for her ability to enhance natural beauty and create timeless looks that resonate with brides-to-be. Finally, Chereine Waddell, a beauty educator and influencer, brings her passion for empowering others through makeup, inspiring countless aspiring artists to explore their creativity. Together, these judges form a powerhouse of talent, skill, and innovation, ready to assess the artistry and craftsmanship of the participants in the Face2Face Makeup Awards. For more information head on over to https://www.beautyexpoaustralia.com.au/ en-gb/F2fawards.html

Welcome to Home Grown Beauty, Spotlight stands focused on Australian Made. With a unique theme each year, this space is dedicated to showcasing a mix of new and original Beauty Expo brands focused on specific trends, themes, and attributes within the industry. In 2023, we are proud to shine the spotlight on Australian Made. As consumers become increasingly invested in supporting local businesses and are keen to purchase products that are made on home soil, our mission is to showcase the highly coveted and innovative Australian beauty brands www.beautyexpoaustralia.com. au/en-gb/Whats_on/spotlight.html

Taking place at the ICC Sydney Exhibition Centre in Darling Harbour, the Beauty Expo Australia provides a unique opportunity to network, learn, and source products from Australia’s largest collection of professional beauty and skincare brands, equipment, and products across 32 categories.

EXCITING 2023 FEATURES

The Australian Beauty & Aesthetics Conference - Over 30 sessions of immersive education, providing cutting edge insights, innovations and skills for your business and team. The Australian Beauty & Aesthetic Conference (ABAC) is two days of feature keynote presentations, panel discussions, case studies and educational sessions tailored around the business of beauty, wellness and aesthetics. A platform to connect and meet with thought leaders and like-minded beauty professionals, the Australian Beauty and Aesthetics Conference allows you the flexibility to curate your own program over either one or two days, based on your personal interest and business needs.

You can expect to hear from industry experts such as Sarah Hughes Dermalogica, Alanna Byriel Clinic Owner, Skin Freak Academy & Gloss Skin and Beauty, Faye Murray founder Your coach, DR. MED. Matthias Aust Head of Plastic & Aesthetic Surgery, Fiona Tuck Founder/Managing Director, Gay Wardle Founder/Owner Gay Wardle Education and many more. Full conference program coming soon..

300+ Leading Brands - Shop from Australia’s largest collection of professional beauty brands and products across 32 categories, including Crown Brushes, CoolSculpting, Professional Beauty Solutions, Advanced Cosmeceuticals, Lockslash, SNS, Dermaviduals, BLC, Lash V, Timely and Sunless Tanning, to name just a few. ww.beautyexpoaustralia.com.au/en-gb/exhibitordirectory.

The Business Couch - Need some one-on-one time with industry experts? Book a free half-hour consultation with our line-up of specialists in Salon Management, Sales and Marketing, Training & Development on the Business Couch.

Industry Experts:

Sue Sparrow, Sparrow Insurance

Sue Sparrow had no intention of becoming a well-known name in the specialist fields of cosmetic surgery, medical insurance, and beauty. Sue began a career in the field of beauty insurance as a result of a significant event in her life.

The Sparrow Group was founded, which Sue formed in 2009 and has subsequently changed to become Sparrow Insurance. In order to help countless business owners and industry experts in the beauty and wellness sectors prioritise self-care more highly, Sue has played

a significant role in their empowerment throughout her career.

Sparrow Insurance fosters confidence and reassurance among its cherished clients by providing customised insurance solutions that meet particular demands. Sue keeps the same individualised and dependable approach that has characterised Sparrow Insurance since its inception in these new insurance markets.

Andy Heyne, Millionaire Salon Coach

It wasn’t a typical path for Andy to enter the beauty industry. His formative years were characterised by challenges, including substance misuse, irresponsible behaviour, and a pessimistic outlook that hampered his development. He was raised by a loving mother in a little camper and material luxuries were hard to come by. He learned priceless lessons about thankfulness and the amazing power of resilience from these trying circumstances.

Andy adopts an all-encompassing strategy when it comes to coaching, covering a range of topics like attitude, team dynamics, customer relations, and business strategy. Financial success comes naturally as a result of giving the resources needed to encourage and inspire a team, foster a great work atmosphere, and increase client satisfaction. Andy’s real interest is enabling salon owners to discover their “True Power to Choose” and escape from selfimposed constraints.

Teodora Robinson, State of Ante

Teodora is the Co-Founder of STATE OF ANTé, a boutique creative firm that focuses on increasing the online presence of the beauty, lifestyle, health, and wellness industries. Teodora has extensive experience in the fields of branding and digital content. With an outstanding track record spanning more than a decade, Teodora has worked with clients all over the world, flawlessly fusing creativity, aesthetics, and strategic thinking to develop

TICKET OPTIONS

a consistent and powerful brand image throughout numerous marketing channels.

Teodora brings her amazing eye for design to the table to help you create transforming brand experiences that leave an impression. She understands the value of creating true connections in the digital sphere. Teodora is dedicated to assisting in creating a powerful and influential online presence for brands by fusing her skills in branding with a thorough awareness of the always changing digital landscape.

Kara Lehmann, The Beauty Boss VA

Kara is aware of the time pressures that frequently affect salon owners and beauty companies because she has 10 years of experience managing her own wildly successful salon. Kara is motivated by a goal to reduce stress and help you streamline your business operations since she recognises how onerous these obligations can be. This will give you more time to engage in the activities you genuinely enjoy and will help you feel less stressed.

Kara is aware of how crucial it is to seek advice and have a solid support network in order to successfully traverse the entrepreneurial journey. She has gathered priceless insights during her time as a business owner. Her main purpose in her role as the Beauty Boss VA is to enable other business owners to achieve their objectives.

Don’t hesitate to schedule complimentary consultation with these experts if you’re looking for someone who understands the challenges of being an entrepreneur, has the skills to support the successful expansion of a beauty business, and longs for more time to enjoy the rewards of being one. This is an incredible opportunity to help push your business to the next level. www.

beautyexpoaustralia.com.au/en-gb/Whats_on/Business-couch.html

To celebrate the 20th edition of Beauty Expo Australia, tickets are $20 for the first 2,000 beauty professionals. Whether you want to attend all sessions or just meet our incredible brands, we have a ticket option to suit you.

Expo Pass

Gives you access to the expo floor and free content on the Main Stage and Business Couch etc all weekend.

1 Day Conference Pass

Book either Saturday or Sunday and have access to over 15 sessions across all 3 streams. Includes expo entry both days.

2 Day Conference Pass

Unlimited freedom with access to over 30 sessions across all 3 streams. Includes expo entry both days.

To book your tickets for Beauty Expo, please visit - https://www.beautyexpoaustralia.com.au/en-gb/register.

SKIN BAR’S NEEDLING EFFECT THE

AtThe Skin Bar expect to find lashings of deep forest green accents – a nod to the owner Samantha Appel’s desire to offer a space delivering healthy alternatives for skin rejuvenation. As she rolls out her fifth space in four short years she chats to Anita Quade about her desire to move away from traditional concepts and embrace new ways to foster a radiant glow.

Congratulations on opening your fifth Skin Bar– can you tell us how you developed the innovative concept?

“Thank you! The Skin Bar concept was birthed from a desire to redefine the beauty industry. It was born in 2019 and the concept was to simply to spread my passion for skin health and in particular skin needling.

We have all noticed the growing prevalence of injectables and saw how this had the potential to be detrimental to not just physical health, but mental wellbeing, due to sometimes people’s unrealistic beauty standards.

Our focus, therefore, was to create a space where we can offer healthier alternatives for skin rejuvenation and encourage self-confidence and self-love.

The Skin Bar concept was simply not offering lasers and injectables in our clinic, and offering education around the importance of skin health, collagen induction (skin needling) and empowering people to have the confidence to not feel pressure to get injectables just because we have been ‘influenced’ to by society.”

I love the incredible luxury interiors in the salon – how did you choose the design and where did you find the inspiration?

“My aim was to design a space that felt both luxurious and welcoming, breaking from the traditional clinical white, traditional aesthetics often seen in skin clinics. The lush green interiors

were inspired by the concept of renewal and the natural healing process our treatments promote.

We wanted our clients to walk in and immediately feel relaxed in a calm, serene space where they could relax and trust in our therapists and more importantly, switch off from the world.

I never wanted to do a white clinic, it felt too sterile and overdone. When I was in the process of choosing the finishes for the initial concept store, I decided not only did I want it to be green, in fact that everything had to be a shade of green. Floors, walls, joinery, taps - everything. And it turned out so great. The feedback from our customers is always positive, saying the space is so ‘calming and relaxing.”

What has the reaction been like to the space by clients?

“The reaction has been overwhelmingly positive. Clients appreciate the departure from the clinical ambiance of typical skin clinics, and they often express that they feel more comfortable and relaxed in our unique green spaces. We have clients all over Sydney, sharing our space on their social media feed.”

Why is needling such an important beauty must-have?

“Needling is an excellent treatment as it promotes the body’s natural healing factors. Skin needling resurfaces the skin, treating a variety of concerns such as acne, acne scarring, pigmentation, fine lines, and wrinkles. We believe skin needling is

a healthier alternative to injecting toxins and using harsh lasers and offers beautiful, natural results, such as even skin tone, plumping and a healthy glow.

As we age we start to deplete collagen and elastin, we also understand the importance of ageing gracefully by keeping your collagen and elastin levels high. Skin needling once a month successfully maintains a higher level of collagen and elastin and helps to prevent the formation of fine lines and wrinkles. Therefore we look at skin needling as the ultimate monthly treatment!”

Is needling your most popular treatment?

“Yes, indeed. Our clients seek us out for our expertise in this area. It’s what

we’re best known for, and the results we’ve achieved have led to high client satisfaction and many successful before and after stories.”

Can you tell us about your background?

“At 25, (10 years ago now) I quit my corporate role and decided to start my skin studies!

For me this was a personal journey, as I had suffered from cystic acne from the age of 16 to 25. On and off Roaccutaine and I was left with a face full of pitted acne scarring.

I had emotionally and physically experienced the pain of acne, the effects it has on your overall confidence and the scars it leaves as a reminder to look at daily.

For me, I became a little obsessed with seeking out treatments and what would ultimately fix my skin. After my studies, I started to work in skin clinics as a junior, and worked with every different modality, I quickly fell in love with skin needling. I witnessed the process of needling, correcting my skin, lifting out my scars and finally having the confidence to go make up free. Which for me was life changing.

I am a passionate advocate for healthy beauty standards and have been in the skin clinic industry for over seven years now.

With a dedicated team of 12 employees, we’ve successfully established five Skin Bar clinics, creating a trusted brand in the process.”

How hard is it being a beauty business owner?

“It certainly comes with its challenges. As we grow, managing more staff and ensuring the consistency of our message becomes more complex.

The beauty industry is continuously evolving, which is great and it’s all about keeping up with the latest education and protocols and educating our clients with what’s best!

However, the fulfillment from seeing our clients’ lives positively impacted by our services far outweighs the challenges.

Plus throw being a mum into the works, it doesn’t leave much ‘me’ time. So being a business owner isn’t always as luxurious as many people may think.”

Any lessons you would like to share that you have learnt along your entrepreneur journey?

“The most crucial lesson is staying true to your core values. For us, this means advocating for natural beauty and steering away from harmful treatments. There will be trends and pressures in the industry, but remaining consistent in what you believe in is key.

Always also be careful of who wants to ‘jump on board’ once you start to become successful.. Stay true to your vision and don’t let others take away from your vision and dreams. When someone tells you can’t, do it and then smile.”

What is the best part about your job?

“My favourite part of the job is witnessing the transformation in our clients, not only physically but also emotionally. When clients gain self-confidence through healthier skin, it is genuinely rewarding and reaffirms our mission in The Skin Bar.

I also love to connect with people in general. I guess that’s half of your job running a skin clinic, it’s all about the client’s journey and their connection to you and your staff. I get so fulfilled with true connection, and I think this is truly the best part of my Job. The people I get to meet and the real connections I make. When women take off their mask, it truly is a vulnerable moment and you become so real. We cry, laugh, become friends and create a journey. Which for me.. I love!”

Can you tell us the plans for the future?

“More Skin Bars!” n

“Be careful of who wants to ‘jump on board’ once you start to become successful.. Stay true to your vision and don’t let others take away from your vision and dreams. When someone tells you can’t, do it and then smile.”

SKINFLUENCER ASK THE

Arch Angel and Luxury Salon Owner Amy Jean, spoke with Ariana Pezeshki about her journey to stardom and how she began as a sole operator to become the queen of brows, creating a luxury salon experience for her clients.

MY JOURNEY began 19 years ago when I started my own business. Armed with nothing more than a wax pot, a beauty bed, and an immense amount of enthusiasm, I ventured into the beauty industry. While I studied commerce at university, my true passion lay in beauty, and I even landed one of my first jobs at the Estée Lauder counter during my time there.

Back then, brows were not considered a premium or dedicated service. However, I’ve always been a risk-taker with very little hesitation. So, I set up my business at the back of a busy hair salon. I figured I had a captive audience while clients had their hair colour processing. I ran around excitedly promoting my brow services, and within weeks, my schedule was fully booked from 8 am to 8 pm. I was on an absolute high!

For over 10 years, I travelled between Sydney, Melbourne, and the Gold Coast on a weekly rotation, establishing standalone brow salons in Queensland, New South Wales, and Victoria. I even had pop-up salons in Perth, Adelaide, Singapore, and London. Along the way, my team grew to 30 talented individuals, and I created a dedicated collection of brow cosmetics that are now stocked in over 35 retailers worldwide.

What inspired me to create my first business was the sheer excitement of taking the leap and learning for myself. I wanted to challenge myself and carve my own path in the beauty industry.

Starting in the beauty industry came with its fair share of challenges. On my first day, I had no clients booked, and people still saw brows as a $10 add-on to a salon facial. I had to prove that my skills were unique and that brows deserved more attention. Fortunately, I had good timing, as I enjoyed a monopoly in the market for about 10 years before the surge of brow salons started multiplying.

Creating a luxury salon experience was of utmost importance to me. I believe that every facet of your business should reflect a premium service, starting from the moment clients enter the salon. The smell, the surroundings, the warm greetings, and the gratitude among the team all contribute to the overall experience.

I’m a closet interior designer. I spend hours upon hours researching interiors. I’ve even gone hunting for new salon space to justify a fit out, which is completely backward. My vision for the salon is to never be identified as a common ‘brow bar’ where beds and chairs are lined up for public viewing. We ensure privacy with single treatment rooms, where clients lay horizontally and immerse themselves in serenity and leave feeling refreshed, never rushed. I’m very particular about hiring staff who exude warmth and genuine kindness. Clients have a sense of authenticity. So my interiors, , services add an ‘air’ in our salons. Being known as the “arch angel” is a wonderful compliment for a self-confessed eyebrow pervert like me. I appreciate the recognition and the association with my passion, however, running a luxury salon certainly presents its challenges, just like any other type of salon. However, the association with luxury is not the challenge itself. We have an incredibly talented team that genuinely cares about customer satisfaction. While our clients have higher expectations, they also have a calm and trusting demeanour because we are an established brand. I’m always amazed by the trust and respect our clients have for our staff. Challenges exist industry-wide, and I firmly believe that business owners are phenomenal warriors and the ultimate multitaskers.

In our salons, our most requested luxury treatments are a signature brow sculpt paired with a Keratin Lash Lift. It’s a moment of relaxation as clients lie back and sleep in cocooned cashmere while our artists work their magic. They wake up feeling refreshed, with more youthful eyes, and perfectly defined and symmetrical brows.

Working with celebrity clients like Rita Ora and Eva Mendes has been a wonderful experience. Both of them are incredibly kind and genuinely care about their beauty treatments. It warms my heart when they simply want to be treated like regular clients. It’s respectful and refreshing. My first celebrity client was Dannii Minogue, and she couldn’t have been sweeter. She made me feel at ease in the celebrity space from day one.

My advice for those looking to commit to opening a luxury space is, don’t expect it to happen overnight. It comes with years of training, hard work and dedication to your craft and your team. You’re making a commitment to being above average and putting in the ‘extra elbow grease’. Your skill set has to align with your fit out. There is nothing wrong with starting small and taking small steps into the luxury space. I was a sole trader with a 10-square-meter space for many years. But I’ve given my clients the same level of attention and dedication for 19 years now.

Creating my own luxury cosmetics brand was also very important to me. I love a

challenge, and it’s much more challenging to stand out in the luxury space than in the mass consumer market. All the products in the Amy Jean Privée Collection hold fond memories for me. I was involved in every step of the research and development process, from refining samples to packaging design. However, my all-time favourite is the Daily Brow Mask. It was the first of its kind in the brow category, and it was a risk that I embraced during the COVID lockdowns when people were focused on self-care. It’s a leave-in hair mask for your brows.

Starting the Amy Jean Privée Collection definitely came with its fair share of challenges as well. Negotiating

minimum order quantities with European manufacturers when we were not yet established was a major hurdle. However, I attended every trade fair I could find to learn as much as possible. I believed in myself and never sought outside investors.

As for the future of the Amy Jean Privée Collection, we recently partnered with SEPHORA ANZ and Crown SPA in Melbourne, and the range is launching globally with FARFETCH Beauty very soon. Our goal is to continue expanding and reaching more prestigious retailers. We will be launching in FarFetch’s luxury boutique ‘Browns’ in Mayfair, London.

My aspirations for the future are to continue to offer innovative treatments to our clients, remain relevant in the brow space for years to come and set a good example to my team and my children. I really hope we can teach future generations that the bare minimum isn’t clever. It’s detrimental to their growth and unlocking their potential. No one successful ever said, “I’m cool with two to three days per week”. n

A lot of people do shift work, so once they get their rosters it’s quite easy for them to be able to plan their week or month and book online with us. Online Booking is absolutely a huge benefit to us and our guests.

“There is nothing wrong with starting small and taking small steps into the luxury space. I was a sole trader with a 10-square-meter space for many years. But I’ve given my clients the same level of attention and dedication for 19 years now.”

Candice Whitehead Founder and Director of The Lounge and Co.

ONLINE BOOKING MAKES IT VERY EASY FOR OUR GUESTS TO BOOK APPOINTMENTS WITH US, EVEN WHEN WE’RE NOT OPEN.

LYCON SKIN:

Meet the new adaptable products changing the anti-ageing skincare game.

For 45 years LYCON Cosmetics has earned a reputation for well-known and soughtafter products, which are the gold standard in top spas and salons in over 90 countries. Now, with the launch of nine new adaptive LYCON Skin products, they have expanded their reach into the skincare world, extending the range to the next level of functionality and convenience. Founder Lydia Jordane unveils the new range.

THIS COLLECTION completes the LYCON catalogue, offering skincare from head to toe. LYCON Skin is an anti-ageing skincare collection combining ‘superhero’ ingredients with Adaptive Skin Science technology, making each product suitable for all skin types and age groups. This results-orientated range features scientifically advanced formulas to provide skin improvements that can be seen from the first use, with long-lasting results building with regular use.

Knowing how to best treat the skin can be confusing, considering all the factors that affect skin daily. This is solved with the new Adaptive Skin Science technology, which ensures each product is adaptable and responsive to multiple skin concerns simultaneously. It understands the nuances of the skin, allowing each product to uniquely deliver what the skin needs, when it needs it, and where it needs it.

THE COLLECTION

The line extension features a face scrub, eye makeup remover, day cream, day cream with SPF, night cream, neck & décolleté cream, eye cream, face oil, and facial cleansing puff. All products have been thoroughly and carefully researched and developed on-site at LYCON’s R&D laboratory at LYCON’s headquarters in Brisbane. This extension has been curated with both professionals and clients in mind. Professionals can incorporate LYCON Skin into their treatments for maximum skin benefits, and also recommend LYCON Skin for the

client to use daily at home, which will assist everyone to build skin improvements and longer lasting results.

UNIQUE BENEFITS

LYCON Skin is unique because it has been carefully crafted by Lydia Jordane, a beauty therapist for over 46 years, with professional therapists and their clients in mind. Lydia Jordane’s motto is that skin improvements should not be difficult to achieve. This ethos is the motivation behind LYCON Skin being a minimal, yet a fully functional range, that adapts to all skin types and age groups and makes the skin think and behave young again. LYCON Skin is easy to stock, easy to use, and easy to recommend, with not much training required to get the most out of each product.

“LYCON Skin is my dream come true for products that are easy to use, suitable for all skin types and age groups, and can achieve obvious results from the first use,” says LYCON Cosmetics CEO + Founder Lydia Jordane

INNOVATIVE FORMULATIONS

LYCON Skin’s cutting-edge formulas provide a myriad of benefits to all skins and are also excellent to calm sensitive skins and are also non comedogenic. The signature ingredient Yeast Beta-Glucan runs through the LYCON Skin collection to provide a host of benefits. Beta-glucans exert an anti-chronological ageing effect by activating fibroblast production to stimulate the production of collagen, elastin and other structural dermal proteins. This has

the effect of plumping skin and decreasing the depth of existing wrinkles. Beta-glucans are ideal moisturisers that can attract and provide hydration where needed while supporting barrier function. By activating the skin’s own natural protective systems, beta-glucans can help lower skin sensitivity and achieve a healthier skin equilibrium. With its adaptive mode of action, betaglucans address multiple skincare needs and naturally enhance restorative activity across multiple skin types and ages.

Other hero ingredients LYCON Skin boasts include triple-weight Hyaluronic Acid, Australia Botanicals and Superfruits Complex, Anti-Ageing Skin Refining Peptide, Powerhouse Antioxidant Blend, Smart Hydration Complex, Anti-pollution Marine Extract, which play a bit part in better skin overall.

THE ANTI-AGEING EFFECT

LYCON Skin has the ability to reduce the signs of early ageing and significantly reduces the effects of past damage and chronological ageing. Given the ability of LYCON Skin to make the skin think and behave like younger skin, these outstanding advanced formulas help to improve skin cell renewal, collagen formation and better elasticity, plump, firm, exfoliate, brighten and refresh.

With regular use, fine lines and wrinkles diminish, as the formulas combat free radical damage and work to improve the skin tone and texture for a more radiant skin. Results can be seen as early as 2-3 weeks, with longer lasting results building over time.

Available now through LYCON Skin distributors. More information is available online at lyconskin.com.au. n

TAKE THE WORRY OUT OF OVERPROCESSING LASHES WITH

INNOVATION

IN LASH & BROW LAMINATION

• UTILISING A CYSTEAMINE HCL ACTIVE AND CONTAINING NO THIOGLYCOLATE ALLOWS FOR GENTLE AND EFFECTIVE LASH LIFT/LAMINATION RESULTS WHICH MINIMISES THE CHANCE OF OVER PROCESSING

• LASTS UP TO 6 TO 8 WEEKS, WITH REDUCED CHANCE OF UNRULY GROW OUT IN THE LASH GROWTH CYCLE.

• A SYNERGISTIC SYSTEM THAT INCORPORATES RE-GEN WITH REVOLUTIONARY POWERBOND TECHNOLOGY

• VEGAN FRIENDLY FORMULATION

Scan to unlock our Lash & Brow

Lamination Secrets

CLINICAL TRIALS OF RE-GEN UNDER SEM IMAGING

AUSTRALIAN BORN GLOBALLY LOVED

Lashes treated with Elleeplex Profusion + ReGen Improved strength and condition after chemical process

Lashes treated with an alternative lash lift system

ASPECT

STOCKIST SHARES CLIENTS’ RESPONSE TO NEW PLATINUM RANGE

Cosmeceutical brand Aspect recently launched its latest range – Aspect Platinum. Writes Hannah Gay

important for me to support an Australian business and the training and support they have offered us has been exceptional,” Dr Podmore said.

On opting to stock Aspect’s new Platinum range, Dr Sodmore “happily agreed”, as she knew her clients were ready to take their skincare “to the next level.”

“Our clients have embraced the platinum range and were ready to purchase it as soon as it hit our shelves last week. We have seen amazing skin transformations with other products from Aspect, but as Aspect Platinum has only been available for a week

or so we are yet to determine those results. We are, however, very optimistic!”

Aspect Platinum’s Eye 4D is a new favourite of Dr Podmore’s, given the peptide-product was designed to ease puffiness, dark circles, fine lines, wrinkles and photodamage using “a powerful blend of vitamins A,C,E.”

To learn more, contact Advanced Skin Technology on www.advancedskin.com.au n

TOUTED AS the ‘next generation of elite skincare’, the line was produced using high-grade pharmaceutical ingredients. The Aspect Platinum range consists of seven SKUs and serves as a new offering for premium salons and clinics looking to take their clients’ regimens up a notch.

“Nothing has been compromised when creating Platinum. From using the most advanced delivery systems to sourcing the finest scientifically proven ingredients, Aspect Platinum is wholeheartedly for serious skincare connoisseurs,” explains Heather Harrison, Managing Director of Advanced Skin Technology in a press statement.

The launch also solidifies Aspect’s commitment to sustainability, having designed the Platinum range using recycled materials.

Dr Sarah Podmore, owner of Eden Aesthetics in the Margaret River, has been an Aspect stockist since 2018.

“Aspect Dr was our preferred stockist for professional and retail products within our clinic due to it being a simple but very effective cosmeceutical range. It was

“Aspect Dr was our preferred stockist for professional and retail products within our clinic due to it being a simple but very effective cosmeceutical range.”

Clean Beauty.

Our ingredient listing is short + transparent. SAINT MINERALS® contains no preservatives, no fillers, no talc, toxins or fragrance which can cause skin irritation + breakouts. Made from earth’s finest natural minerals, antioxidant-rich plant extracts + hydrating properties, SAINT MINERALS® is skincare with the added benefit of colour.

THE POWER OF PEPTIDES

Douglas, explain what a peptide is and why they are used in skincare. “Peptides are short chains of amino acids held together via peptide bonds. Amino acids are considered the building blocks of proteins, with some of the more famous skin-related proteins being collagen and elastin. Peptide chains aren’t long enough to be considered a true protein, but that’s not a bad thing! These fragmented portions of proteins are more easily absorbed by the skin.

Applied topically, peptides for skin are found in a variety of formulations, including serums, moisturisers and eye care. Married up in a formulation, peptides and more common actives like Vitamin A, B, C and hyaluronic acid make a powerful, sophisticated and elite product that is sure to achieve results for the end user.

[There are] five categories of peptides [with varying] benefits to the skin:

1. Signal peptides: Signal peptides get their name because they signal your skin cells to produce collagen, elastin and other forms of proteins that can help your skin look more youthful,

2. Carrier peptides: Carrier peptides help stabilise and deliver copper to certain enzymes in your body. This helps improve functions such as collagen and elastin growth. It also promotes wound healing,

3. Enzyme-inhibitor peptides: This type of peptide minimises enzyme activity which in turn slows down the degradation of the skin’s structure. This includes the breakdown of collagen and elastin, ultimately reducing skin discolouration. Skin looks more youthful and even-toned,

4. Neurotransmitter inhibiting peptides: These are the newest peptides in cosmeceuticals. These peptides were developed to mimic the action of Botulinum toxin. Neurotransmitter-inhibiting peptides block the release of a chemical called acetylcholine at the neuromuscular junction to inhibit muscle contraction and relaxation,

5. and Structural peptides: These are fragments of structural proteins such as keratin. An example would be keratin peptides. These peptides improve skin barrier function.”

You have opted to hero peptides in products across the Douglas Pereira Skin Health range. Why?

“When I first decided to embark on creating my skincare range, I knew I wanted to formulate a range of products that used the most effective and result-driven ingredients, no matter the costs. I wanted to launch a skincare brand that did not compromise quality and results over profits.

Having this vision allowed me to be able to use the best-of-the-best list of ingredients with no boundaries; it allowed me to use more sophisticated and premium ingredients not normally used within a single formulation. So, with this limitless law I gave myself, I had the scope to be able to work with some of the best peptides available.

One of the key reasons I chose to work with peptides in my formulations is due to their fast-acting nature. I found through my research and personal use of that after just a few days of using a peptide-formulated product, that the skin would very quickly experience the intended effects.

When it comes to cosmeceutical formulations, my belief is that peptides are the driving force behind the prevention, intervention and rejuvenation of the skin and its ageing process. Using various combinations of peptides alongside actives like Vitamins A, B, C and hyaluronic acid in the one formulation can elevate the results produced by a product from great to amazing.

The key benefits of peptides for the skin include - a reduction in the appearance of fine lines and wrinkles, the creation

of firmer feeling skin, an improved skin barrier, a reduction in inflammation, minimised appearance and triggers of skin discolouration and pigmentation, and the relaxing of muscle contraction.”

For first-time peptide users, how does the skin take to them?

“Peptides are great for first time users as they have minimal to no side effects so you don’t need to build up to daily use. But if you are using a product that contains other actives that need to be slowly introduced then naturally I would recommend following the product directions.”

We spoke about Douglas Pereira Skin Health as providing an elite offering to skincare users, namely because of the range’s premium ingredient portfolio. Are peptides more expensive to formulate with, compared to more common actives? “Absolutely. Peptides are a costly ingredient to use compared to other actives such as Niacinamide and Hyaluronic Acid. The reason for the higher cost is generally due to the complexity in producing them. This is why you generally see peptides used in combination with other actives, and very rarely see standalone peptide products jam packed with just pure peptides.”

Peptides can do incredible things for the skin. Dermal therapist and cosmeceutical skincare formulator, Douglas Pereira explains why they’re considered a holy grail ingredient. By Hannah Gay.

Find out which six peptides Douglas swears by for his formulations. The full interview on our website now. n

YOUR BUSINESS IN THE LAP OF

Luxury

WITH A potential recession on the horizon, professional beauty businesses must work harder to keep clients coming through the door. #BudgetBeauty might be trending on TikTok, but customers are chasing luxury in other ways.

Customer service is one area where small businesses can compete with large corporate brands. The big guys may offer popular premium products, but can they personalise every transaction? Making beauty experiences special can help clients feel like they’re getting value for money—a luxury encounter no matter how much they spend!

Great expectations

Australian consumers value excellence, and beauty professionals need to meet or exceed these high expectations.

Whether they’re getting their nails done or seeking advice on new beauty products, Australian customers want stellar customer service. Nearly 70% of Australians feel that a company is only as good as its customer service, according to Genesys research.

A survey conducted by Capterra shows the benefits of outstanding customer service: 27% of respondents said they stayed loyal to brands with A+ service, even if their competitors had lower prices. Twenty-six per cent even said they purchased more from a brand after experiencing good customer service.

So, while your clients may be tightening their belts, they might still splurge on your services or products if you can provide a truly unforgettable experience!

Insurance is a Business Owner’s Best Friend

Of course, things don’t always go to plan when you’re providing beauty services. Everyone makes mistakes, whether that’s giving the wrong advice or leaving a piece

of equipment where someone could trip over it. It often doesn’t take much to turn a luxury experience into a business nightmare. Business insurance can help protect you against many risks that come with working in the professional beauty industry. Let’s look at three cover options that can help keep your business running in the lap of luxury!

Professional Indemnity Insurance*

You want every client to look and feel great when they leave your business, but sometimes things can go wrong. Bad beauty experiences can be traumatic and lead to more than just a negative review. Compensation claims take money and time away from running your business and providing excellent service to your other clients.

Professional Indemnity protects you against losses claimed by a third party due to alleged or actual negligence in your professional services or advice. This includes paying the legal costs of responding to claims covered by the policy and compensation to the wronged party.

Public Liability Insurance*

Beauty professionals often work closely with clients, creating unique risks for your small business. Poorly performed services (think an infection caused by a hastily completed manicure or a botched lash extension) could create a catastrophe for your professional beauty business. Even a simple slip-and-fall accident could hit your pocketbook hard.

This is where Public Liability insurance can give you peace of mind. A Public Liability policy is designed to provide protection for your beauty business if a customer, supplier or a member of the public claims that your negligent business activities caused them injury or damaged their property.

Business Insurance*

Professional Indemnity and Public Liability insurance help you take care of your clients. But you may also want to think about protecting other parts of your business.

Business Insurance is an insurance package designed to provide cover for your business contents, stock, tools and commercial premises when an insured event occurs (such as fire, storm, theft or even accidental damage).

Your Business Insurance package can be customised to include cover options that make sense for your professional beauty business. This might mean covering unplanned business interruptions, equipment breakdowns, or the products you sell.

Get luxury business insurance at economy prices

Setting high standards for your business makes good business sense. The insurance you choose to protect it should match these expectations, too.

BizCover are small business insurance experts. Tired of poor customer service from large insurance companies, we are always on a mission to make buying insurance easy. The result is an online service that turns getting business insurance into a Zen-like experience.

Visit bizcover.com.au to compare multiple competitively priced quotes in minutes from selected leading Australian insurers. Choose your preferred cover, and you’ll be covered instantly, so you can get back to creating luxury experiences for your clients.

*This information is general only and does not take into account your objectives, financial situation or needs. It should not be relied upon as advice. As with any insurance, cover will be subject to the terms, conditions and exclusions contained in the policy wording. n

Here is how small business owners in the professional beauty industry can compete with big brands by offering clients more personalised experiences. By Jessica Roberts

TOP TAX TIPS FOR BEAUTICIANS TO MAXIMISE THEIR TAX REFUND THIS YEAR

or Diploma in Salon Management could also be relevant. In addition to the cost of the course, you can claim travel costs to and from the course, accommodation and meals if you’re required to sleep away from home, books, stationery and depreciation on computer equipment used in your study.

The Golden Rules of Tax Deductions

If you want to make a claim for work-related expenses, you need to follow the three golden rules:

• The expense must relate to your work

• You mustn’t have been reimbursed by your employer

• You must be able to prove that you spent the money. That means that you must keep receipts, invoices or statements to demonstrate that you actually incurred the expense.

H&R Block’s tip is to keep electronic copies of all documentation relating to expenses. Paper receipts get lost or fade, so keeping everything together on your phone or computer will save time and effort when you come to complete your tax return.

Get Help

There’s a reason why nearly 70% of people use a tax agent to help them do their taxes. Tax is complicated and stressful and if you do it yourself, you’re likely to make a mistake. You might claim something you weren’t entitled to and find yourself audited by the ATO or you might miss out on a deduction you could have claimed but didn’t realise was available to you; the result is a lower refund than you could have got.

Using a tax agent like H&R Block takes away the stress and opens up a whole world of expertise to guide you through the process, so you can be sure you’re claiming everything you’re entitled to. Get expert advice and the fee will generally be more than covered by the bigger refund, and the peace of mind.

Using your car

If you use your car as part of your work, for instance to travel to clients, between jobs, to expos or to collect supplies, you can claim

the costs of your work-related journeys. If you use your own car, either claim 78 cents per kilometre up to a maximum 5,000 kms or keep a logbook and claim your actual expenses. You can also claim for parking, tolls and public transport if you don’t use your car.

You can’t claim the costs of traveling to and from work (the daily commute) though you might be able to make a claim if you’re required to transport bulky equipment, which you can’t safely store at work (TIP: the ATO checks this very closely so make sure you can prove your claim!).

Equipment

You can claim the cost of buying tools and equipment that you use in your job or business. If the item costs $300 or less, you can claim it straight away and if the cost is more than $300, the cost is depreciated over several years.

If you’re in business on your own account, rather than being employed by someone else, you can immediately write off all items of equipment whatever the cost. This could include makeup brushes and applicators, waxing kits, mobile phones, laptops and bags or briefcases.

You can also claim the cost of insuring work-related equipment.

Self-Education

You can claim the cost of any work-related courses that you undertake, provided that they relate directly to your current role and aren’t intended to boost your skills into a promotion or another role entirely. That could include courses on makeup techniques, massage and nails. It could also include management training if you supervise staff. Courses run by a university or TAFE such as Cert IV in Beauty Therapy

Clothing

If you’re required to wear a uniform at your workplace, the cost of purchasing the uniform is claimable and you can also claim for the cost of cleaning the uniform. Conventional clothing doesn’t count as a uniform so ideally any garment you claim for should have the business logo on it. You can also claim for protective items such as gloves, aprons, hats or hair nets, goggles and non-slip shoes.

COVID-19

If you are in an occupation that requires physical contact or proximity with customers or clients, like the beauty industry, you can claim a deduction for items that protect you from COVID-19 (and other infectious diseases) such as:

• Gloves

• Face masks

• Sanitiser

• Antibacterial spray.

Other expenses

Don’t forget to claim these expenses if they apply to you:

• The cost of annual subscriptions, including professional association fees and union fees

• The cost of work-related magazines and journals

• The cost of work-related books (such as those covering hair design, make-up, colouring or management theory and practice) n

Nobody wants to pay more tax than they have to and the key to minimising your taxes is to ensure that you claim all the tax deductions you’re entitled to. If you’re a beauty therapist there’s a long list of potential tax claims that might apply to you. Mark Chapman shares the checklist.

Inner Beauty THE RISE OF

Tell us what initially inspired your journey with The Beauty Chef?

“The creation of The Beauty Chef really stemmed from my own skin and gut health issues and that of my family. As a child, I suffered from eczema and allergies and my mum took me to see a naturopath who dramatically changed what I ate, removing processed foods as well as allergens such as gluten and dairy from my diet. My allergies and eczema subsided, so I experienced firsthand the connection of food as medicine—that what we eat can affect our skin and health.”

You started out as a beauty editor –how did that inspire you?

“As a journalist in my early career, I landed a job as a beauty editor for a mainstream newspaper and was inundated with lots of beauty products from mass market brands. My excitement soon dissipated, after researching the ingredients and becoming increasingly concerned about the many toxic chemicals in skincare products. Women from all over Australia were writing into my column asking for advice on what products to use for their eczema, psoriasis, acne and other chronic skin issues. I knew looking after your skin properly was an inside-out job from my own experience with eczema, and knew that none of these chemical-laden products would actually help, heal or regenerate their skin.”

What was your goal when launching your brand?

“I decided to make it my mission to help change the paradigm in the beauty industry and help educate women on how to look after their skin in a healthier and more holistic way.

Interestingly, when my daughter also experienced eczema and allergies, when she was about 10, I eliminated trigger foods like dairy and gluten from her diet, but I also started researching the link between gut health and skin health and found some of the studies very interesting. As I

explored this link more closely, I decided to put my family on a gut-healing protocol which included eliminating certain foods from our diet but also introducing lots of lacto-fermented wholefoods teeming with beneficial bacteria (aka probiotics). These included foods like sauerkraut, kefir and kimchi. As I began to experiment in my kitchen at home, lacto-fermenting a variety of wholefoods, I realised I was onto something.

Friends and family also took notice, asking what I was doing differently as my skin was glowing and I quickly became the local beauty pusher and supplier of these fermented foods as they became in high demand from everyone from neighbours, friends and family. They found they had better energy, happier tummies, and healthier, more radiant skin. From here, the first iteration of GLOW™ Inner Beauty Powder was born, my first inner beauty product containing 24 bio-fermented superfoods with prebiotics and probiotics for gut health, glowing skin and wellbeing.”

How have you seen the wellness and ingestible industry change over the past five years?

“When I created GLOW back in 2009, the concept of inner beauty was very left of field and the idea of an inner beauty powder formulated from fermented foods with probiotic bacteria for gut health and glowing skin was even weirder! I was told by numerous people that it was too strange a concept and wouldn’t ever take off. But I felt so passionate about what I had discovered - a real solution to skin and gut issues that I knew worked.

We pioneered the ingestible beauty category but in the years since— particularly the past five years this category has continued to grow. Now, there are a lot of companies playing in this space, and new brands pop up every day.

I truly believe that “beauty is wellness” and “wellness is beauty” and it’s this ethos running through everything we do at The

Beauty Chef that has set us apart from our competitors, along with our powerful, bio-fermented formulas that produce real results for our customers.”

What do you love most about being The Beauty Chef creator?

“For me, my proudest moments are when I get feedback from customers that have tried our products or books and have said that they’ve been life-changing for them. It’s really rewarding when customers share how The Beauty Chef has helped them with their health.

Some of my other proudest moments come from working with our strong, cohesive team. It’s incredibly rewarding to watch people we’ve hired get along really well, grow and flourish and really enjoy their jobs.

Last, but not least, would be creating our very own exclusive fermentation plant. All of The Beauty Chef formulas are created locally at our fermentation plant in Sydney and that’s something I’m really proud of. It took five years to create the plant but it was so worth it.”.

Any advice to others starting out in the skincare/beauty landscape?

“To look after your gut, be gutsy and follow your gut instinct.”

Tell us your plans for this year?

“New product development is one of my passions. As a former Beauty Editor, I’ve always been very interested in how to best support skin health through both the gut and skin microbiome. All I can say is, watch this space.” n

When The Beauty Chef Carla Oates had her own health issues she realised that beauty was wellness and created her GLOW powder in 2009 and now has more than 130 stockists worldwide. As the ingestible market continues to grow she shares her inspiration and her journey with Anita Quade.

CREATE A LUXURY FEEL AT YOUR CLINIC WITHOUT BREAKING THE BANK

WITH RISING costs standing out from the competition is crucial to ensure your business is successful. An effective way to do this is by creating a memorable and luxurious experience for your clients. Today’s discerning clients seek tailored experiences that cater to their unique preferences and make them feel special and loved by you and your team. Here are some tips to help you elevate clinic to a new level of luxury.

By Kamrin Hira.

Personalise Your Services for a Luxurious Experience

One effective way to provide a luxury experience is by personalising your clients’ service. By understanding their preferences, hair or skin type, and desired outcomes, you can create a truly bespoke experience and provide tailored solutions. Showing your clients that you genuinely care about their well-being and are committed to delivering incredible results, creates loyalty and trust between the stylist and the client.

To do this you need to have a great consultation process, otherwise, how will you know what their preferences are? Let your salon software help with this by sending out a digital consultation form a few days before their appointment. This allows the client to fill it out when they want to, and means a lot of the information you need is waiting for you before they even take a step through the door!

You also want to keep an eye out for the things they mention in passing or that you notice. For example, if you offer a client tea while they wait, note down how they like it prepared so the next time they visit you can make it perfect. These types of things can be noted down on the client’s profile on your salon software, so it’s easily accessible for everyone in your team.

Make your clients feel special with a VIP program

Starting a VIP or Loyalty program is an excellent way to reward your loyal clients,

entice people that have only visited once to return, and encourage them to buy a retail products with their services to increase their loyalty points. By offering small perks, like dollar discounts and free sample products, you can turn regular clients into loyal advocates of your salon, spa or clinic, which means more business for you.

Your salon software should allow you to create a loyalty program in the system that automatically tracks sales for your clients and rewards them with points. This means you can set it up and it works in the background for you, telling your staff if clients have accumulated enough points to receive a discount or free item.

If you’re starting out, it might take some time to adjust your settings to find the perfect sweet spot of rewarding your clients with enough points to keep them excited and coming back without giving them away too much and losing money for the business.

Make the client journey as seamless as possible

The easiest way to make your salon experience feel luxurious is by looking at the client journey. What this means is that you gothrough the entire journey that a client takes with your business. Start off with your website (if you have one) and social media and think about if they look enticing. Is your online booking site easy to find on these platforms?

Is your online booking site nicely branded? Your salon software should allow you to customise it with your brand

colours, add a logo and more, so wherever they find you online, it looks fabulous and works seamlessly.

Once they’ve booked in, take a look at the reminder messages you send out. Do you like the way they’re written? Could they be written in a way that is more personalised to your brand?

Then you can do a physical walk-through of your salon to see what they see when they arrive. How does the waiting area feel? Is it secluded and calm? Are the stylist chairs too close to each other, do they create a sense of comfort? Once you take a look at this entire journey, you can identify things to fix and make it feel seamless and inviting. You can also hire mystery shoppers to go through this process for you and provide detailed feedback for how you can improve your client experience.

So there you have it, three ways to make your salon, spa or clinic feel truly luxurious. You might have noticed that all these tips don’t require spending loads of money. Instead, use the power of your salon software to help you elevate your client experience. n

Kamrin

Hira is

a Marketer

at

Salon and Spa Software. To learn more about how Kitomba can help your company visit www.kitomba.com

Kitomba

“By offering small perks, like dollar discounts and free sample products, you can turn regular clients into loyal advocates of your salon, spa or clinic, which means more business for you.”

Honour Nature, Honour Your Beauty

ü Honest beauty, simple routines and quality skin care

ü Innovative plant-based formulas and scientifically proven ingredients

ü High quality Vitamins, Bio-Derived Hyaluronic Acid, Retinol and anti-ageing Centella

ü High water-binding technology for ultimate hydration and performance

Discover more:

More speakers to be announced Introducing our BSI Speaker Line-up

FIONA TUCK Author, Nutritional Medicine Practitioner and Skin Expert

TERRI VINSON Founder, Synergie Skin

DR SHREYA ANDRIC Co-Director & Principal Dermatologist, Northern Sydney Dermatology and Laser

DR IAN CHINSEE Director, Inigo Cosmetic

DANIEL DICKSON Former DMK CEO, ACSG Board Member

JESSIKA BRIGGINSHAW Founder, Brow Squad

PETA FRIEND Manager & Operator, Will&Peta Skin Clinic

CECILIA FERREYRA Director of Spa & Wellness Sofitel SPA

KAREN GEISZLER Owner & Manager, KG Beauty & Modality Training

KELLY GEORGE Founder, Kelly George Aesthetics

DR TANIA ROMANO Head of Medical & Education, SkinCeuticals

MICHELLE REEVE Founder & Formulator, Waterlily Skincare

DR TONI PIKOOS Clinical Psychologist & Co-Founder, ReadyMind

EMMA PAXTON Founder & CEO, PAX Polish

KATH MERLO Co-Founder, KAILO Medispa

GEORGINA MARIOUKLAS CEO, beyond PAYMENTS

DR DONNA MARÇAL Co-Founder, Dermatonics

ISABELLA LONERAGAN Founder, IL Skin

AMY AND EMILEE HEMBROW Founders, SSKIN

DR KATE JAMESON Founder & Medical Director, Youth Lab

DR STEVEN LIEW Specialist Plastic Surgeon, Founder & Chief Medical Officer, Shape Clinic

KATELIN GREGG AND ELLA JAMES Co-Founders, Fayshell

O COSMEDICS PRO DERMAL ACTIVE SYDNEY EVENT

Australian cosmedical brand, O Cosmedics has introduced its new range of Pro Dermal Active (PDA) professional treatments to clinic locations nationwide. With four treatments tailored to specific skin concerns, PDA treatments embrace the link between skin physiology and cosmetic science to rejuvenate your skin’s appearance and optimise its health visibly. The brand hosted media and influencers post fashion week to indulge in s professional facial with O Cosmetics at Sydney’s The Old Clare Hotel where they were treated to a private room and facial Each customisable PDA skin treatment supports skin’s outer structure and microbiome to enhance resilience and strength. By maintaining and boosting skin’s overall condition, targeted skin treatments can become effective and their benefits more visibly noticeable. This is achieved in a PDA treatment through an Oxygenating Microbiome 45-minute Setting Mask, which provides lymphatic compression and microcirculation for optimum skin health. This is used in tandem with customised Activators which address concerns such as loss of density, fine lines and wrinkles, blemishes, and dull or uneven skin tones. Guests left the facial feeling rejuvenated and revitalise with this advanced technology and innovative formula. This treatment provides an indulgent hour and a half of relaxation and restoration, leaving skin feeling refreshed, nourished and glowing. Guests were also treated to a take-home exclusive post-treatment kit containing an essential skincare device and products to rejuvenate the skin from home.

PROFESSIONAL BEAUTY SOLUTIONS AWARDS PARTNERS WITH SKIN SUMMIT GALA DINNER

Salon, clinic and spa partners of Australian distributor Professional Beauty Solutions (PBS) recently gathered for a lavish dinner at Sydney’s Ivy Ballroom.

The evening marked the close of PBS’ 2023 Skin Summit – a two-day industry event comprising education and training modules.

Guests of the night included beauty business owners and their teams from across the country. The event provided an opportunity for therapists to meet, network and connect over their passion for PBS’ brand portfolio.

Skin therapist Sarah Hudson played MC for the Skin Summit Gala Dinner and Awards. PBS founders Matt and Lisa Williams welcomed teams, and thanked them for their support.

An emotional Lisa also acknowledged teams’ strength and endurance during challenging times, having faced COVID lockdowns, bushfires and floods. “The last few years have been a test of our resilience, both as individuals and businesses.” Lisa said.

PBS founders Matt and Lisa Williams welcomed teams, and thanked them for their support.

Guests enjoyed a three-course meal over glasses of champagne and wine and performances by a live band. Throughout the evening, awards were distributed to therapists excelling in various areas.

The Temple Skincare & Spa was awarded PBS Salon of the Year.

Salon partners were also treated to a sneak peek of PBS’ new Geneo X device: a ground-breaking facial treatment based on the hydrating powers of Oxygen. Geneo X is designed to provide the clinical benefits of four potent technologies – OxyGeneo, Tripollar RF, Electrical Skin Activation (ESA) and Ultrasound.

PBS is due to formally announce the device’s launch later this year.

MERZ AUSTRALIA SHINES POSITIVE LIGHT ON THE IMPACT OF AESTHETIC TREATMENTS

Merz Aesthetics Australia recently invited beauty media for an intimate lunch and exhibition at Pyrmont’s Dolton House in Sydney. PB’s Hannah Gay and Ariana Pezeshki were in attendance. Merz is a global aesthetics company specialising in R&D and innovation since its inception in 1908 in Germany. The business offers skincare products, devices and injectables to beauty and medical professionals.

The event was titled ‘Confidence To Be’ and was produced to showcase Merz Australia’s campaign by the same name. The campaign was developed by four Australian-based aesthetic medicine practitioners - Dr Joseph Hkeik, Dr Elsa Delport, Dr Niamh Corduff, and Dr Stephen Lowe, and assisted by RN Grace Park.

Beauty Editors were invited to learn about the ‘Confidence To Be’ campaign, which documented the treatment journeys of 30 patients. The intention behind the campaign was to showcase the boost in confidence individuals can experience after undergoing aesthetic treatments.

The deeply emotional stories of patients were displayed throughout the venue, accompanied by their before-and-after headshots. Images were captured and interviews were conducted by Woodrow Wilson from Clinical Imaging Australia.

Guests gathered for a sit-down lunch of alternate mains, including roasted barramundi and pan fried supreme of chicken. Red and white wine was served to accompany, before mixed desserts of fruit and mini pastries arrived to finish.

Over lunch, hosts asked guests to hypothetically consider why patients seek out aesthetic treatments, and what their expectations would likely be. A video presentation ran throughout, which introduced the patients and their personal understandings of modern beauty.

Lunchtime conversation focused around the desire to achieve confidence for their patients; that patients’ outer confidence match their inner confidence. “To feel elated when we see our reflections,” Dr Joseph Hkeik said.

“Confidence propels us to our destiny in what we are supposed to become. This is a positive industry, not a negative one.”

Clinical Psychologist and Body Dysmorphic Disorder specialist, Dr Toni Pikoos spoke on the ability anti-wrinkle injections in particular can have on patients’ moods. She remarked that facial expressions can impact overall mood, and vice versa.

As part of the quantitative study conducted as part of the ‘Confidence To Be’ campaign, Dr Pikoos added that others tended to judge post-treatment recipients more highly in a range of areas from attractiveness to intelligence.

The media preview was preceded by an event for health care professionals only.

Be sure to catch Dr Toni Pikoos speaking at BEAUTY & SPA Insiders 2023, running this October. Details at www.beautyandspainsiders.com.au.

last word

Victoria Curtis founder of Curtis Collection reveals how her love of makeup inspired her successful business. She chats to Anita Quade about her inspiration and her favourite beauty icons.

I love this most about having my own business…

“Having my own business is not only rewarding, however it challenges me to be the best version of myself at all times. My business pushes me to be self motivated, creative, innovative and to constantly evolve and grow.”

The soundtrack to my life would be…

“The ‘Dirty Dancing’ soundtrack all the way....

“I’ve had the time of my life” ICONIC!”

If I wasn’t doing this you would find me…

“In PR or a Matchmaker! I love connecting people and networking is definitely my forte!”

My one product I could never live without is… “Such a difficult question, as so many of my products are ‘essential’ in my life! My two absolute ‘must haves’ however, are our ‘Naked Glow CC Cream’ and ‘Full Coverage Concealer’. Concealer is one product I definitely can not live without!”

The best piece of advice I have been given…

“My mother always gives me the best advice. She’s always told me “Someone has to do it, why not you?” Words to live by!”

I love makeup because… “Not only can makeup enhance a woman’s features instantly - more importantly it’s the confidence that it brings a woman and how she feels about herself. In my eyes, confidence is the most beautiful and irresistible feature of all. The fact that our makeup can ignite that confidence within a woman is the most satisfying part of what I do.”

My favourite weekend vibe is…

“I spend my weekends with my gorgeous son who is six years of age and an absolute delight. In the evenings you’ll find me with my girlfriends, enjoying a beautiful dinner and definitely sipping on a martini!”

My favourite beauty treatment is…

“I don’t often treat myself, however when I do, I love a facial, laser treatment and LED Light Therapy. I recently started skin needling and PRP and I am loving the results of both!”

I’d tell this to myself starting out in skincare… “Prevention, prevention, prevention! Keep your skin out of the sun!! Such an easy and simple way to prevent ageing. Use a good quality mineral makeup product in your teens and early 20s, in order to maintain nourished, hydrated, youthful skin – also prevents breakouts!”

What ABIC membership can do for you

The Aest het i c & Beaut y I ndust r y Counci l i s commi t t ed t o pr ovi di ng aut hent i c, et hi cal , and accessi bl e suppor t f or t he bet t er ment of t he pr of essi onal spa, beaut y and aest het i cs i ndust r y We r epr esent you, as your t r ust ed voi ce and i nf l uent i al r epr esent at i ve body As an ABI C member , you ' l l r ecei ve excl usi ve access t o a r ange of benef i t s i ncl udi ng:

An ext ensi ve l i br ar y of exper t - cr eat ed busi ness r esour ces Ed ucat i on sessi ons wi t h sought - af t er i ndust r y speci al i st s Dai l y access t o advi ce f r om ABI C f aci l i t at or s

The l at est r el evant i ndust r y news and updat es Gover nment r epr esent at i on t o ensur e your voi ce i s hear d

Your member shi p not onl y benef i t s you as an i ndi vi dual or busi ness, but dr i ves t he success and t he heal t h of our col l ect i ve i ndust r y Toget her , acr oss Aust r al i a, wi t h your suppor t we can make a di f f er ence

S i g n u p t o d a y b y v i s i t i n g t h e a b i c . o r g . a u

Celebrating 20 years of

26 - 27 AUG 2023 | ICC SYDNEY

THE ULTIMATE PROFESSIONAL BEAUTY EVENT

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