Professional Beauty March-April 2023

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PUBLISHER

BHA MEDIA

EXECUTIVE CHAIRMAN

Simon Grover

MANAGING DIRECTOR

Craig Hawtin-Butcher chawtinbutcher@intermedia.com.au

EDITOR

Anita Quade aquade@intermedia.com.au

NATIONAL ADVERTISING MANAGER

Julie Davidson jdavidson@intermedia.com.au

ART DIRECTOR

Ryan Vizcarra ryanv@intermedia.com.au

BEAUTY EDITOR

Ariana Pezeshki apezeshki@intermedia.com.au

ONLINE & SPECIAL PROJECTS EDITOR

Hannah Gay hgay@intermedia.com.au

PRODUCTION MANAGER

Jacqui Cooper

CONTRIBUTOR

Tazlin Cantrill

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BHA MEDIA Pty Ltd.

WELCOME TO our bumper March/April issue – it’s jam packed with interviews from the leading industry luminaries who reveal their goals for 2023 and share how they plan to create a successful future in the beauty and skincare landscape.

When talking to business owners in the industry and salon staff –one of the biggest challenges they raise is how to not only retain staff but also upskill employees and arm them with the knowledge to provide an incredible salon experience while focusing on the latest trends and utilising devices for top notch results.

So it’s fitting that this edition includes our annual Education Supplement where we have chatted to The Educators who reveal their latest online courses and face to face offerings to keep both staff and themselves up to speed on the latest advancements. It is great to hear that CEOs are also fine tuning their skills by attending both local and international conferences to expand their knowledge and bringing their learnings to staff. Find out what’s on their agenda for 2023 on page 34.

We have also shined the spotlight on the local Power Players who continue to dominate the industry. Find out how they have evolved their business as they talk about their biggest challenges and offer great advice to ensure success. Turn to page 50.

With autumn/winter here our Beauty Editor Adriana Pezeshki, has rounded up the latest glamorous trends ranging from skin formulations to brow shapes on page 72.

We hope you enjoy this inspiring read and just a reminder to get in early to secure your tickets to our annual BEAUTY & SPA Insiders event at the stunning Pier One, Sydney Harbour on Monday, 16 October. Register at beautyanspainsiders.com.au

FOLLOW US:

CONTRIBUTORS

Heather Harrison

MANAGER DIRECTOR

ADVANCED SKIN TECHNOLOGY

“One of the most rewarding aspects of working in skincare is seeing how it can change people’s lives for the better. I truly believe that taking care of our skin not only improves our physical appearance but also has a positive impact on our mental and emotional well-being. When someone feels good about their skin, it can build their self-esteem and confidence in ways that are truly transformative.” Read her career journey on page 82.

Emma Louise Paxton

FOUNDER PAX POLISH

“When I worked as a business development executive for global law firms my suits were black but my mani was always a little ray of sunshine. I brought creativity to the table and thrived in a pragmatic environment. I found purpose in helping develop and uplift the women in my team. After getting pregnant with my first son, I decided I was going to be a stay-home mum. That didn’t last long...” Find out how this high flyer turned her passion for polish into a business on page 32.

Amelia Singson Kemp

BEAUTY CREATOR

This content creator and makeup artist shares her inspiration as part of our Skinfleuncer feature on page 68.

“I originally wanted to get involved in the beauty industry to create beauty content for my social media channels, but also for brands that revolve mostly around educating and also giving my honest opinion on products I’m trialling. I’ve always loved beauty and how transformational make-up can benot just for someone’s appearance but how it affects their energy and the confidence,” she says.

This publication is published by BHA MEDIA, a division of The Intermedia Group Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law, the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication.

ON OUR

SUCCESS FOR THE SPA MARKET

According to research conducted by FactMR and reported by Happi, the global professional spa services market is set to be worth $114.88 billion in 2023. This same market is also estimated to grow at a 5.4% compound annual growth rate until 2033. The spa market comprises body scrubs, massages, beauty services, steam and sauna baths, manicures, pedicures, and more. These figures are said to be the result of an increase in wellness tourism, as well as a growing competitive landscape. To read the full article, visit www.happi.com.

EASING ECZEMA

Skincare brand Murad is offering a much-needed lifeline to eczema sufferers with the launch of its latest collection, ExoSoothe. The range, which consists of three SKUS including a peptide cleanser, moisturiser and therapeutic cream, utilises gentle ingredients suitable for use on sensitive skins. Oat serves as the hero ingredient across the range, due to its hydrating and nourishing properties. Clinical studies are said to have shown an improvement to the degree of redness, swelling, oozing, crusting, and skin thickening for sensitive and eczema-prone skin. To learn more, call Murad on 1800 687 237.

FAST FACT:

According to UK beauty e-tailer Humanery, the most searched for skincare influencers for men are Harry Styles and Paul Rudd.

THE PEOPLE, PLACES AND EVENTS THAT PRO BEAUTY IS CURRENTLY CRUSHING ON

STARTING A SMALL BUSINESS

Did you know that The Australian Taxation Office (ATO) has developed a free webinar for those interested in starting their own business? Repeated regularly, the 40-minute session is designed to assist participants in their understanding of what is involved in developing a small business, and in determining whether their hobby has scope to move to the next level. Participants will be invited to ask questions of webinar organisers throughout. To register for a session time most convenient to you, visit www.ato.gov.au.

ULTRADERM’S NEW LOOK

Aussie cosmeceutical brand ultraderm has unveiled a new look for 2023. The cosmeceutical company’s signature white and silver packaging has been revised, complete with a refreshed brand logo. On the change, ultraderm founder Pauline Valle said “we have gone for a contemporary, minimalist and sophisticated new look that matches our skincare philosophy.” ultraderm’s Skin Karma Blemish Control Moisturise Lotion has also been renamed to Skin Clear Oil-Free Moisturiser, however its formula remains unchanged. For more information, call ultraderm on 1300 660 297.

WHAT’S ON:

BEAUTY DÜSSELDORF 2023 - Germany’s largest trade show - will be hosted at Messe Düsseldorf in Germany from 31 March to 2 April. www.beauty-duesseldorf.com

For beauty business owners, COSBOA’s National Small Business Summit will be hosted in Melbourne across 4-5 April. www.cosboansbs.com.au

Lash, brow, PMU and beauty businesses are gearing up for BrowZaCon, which is heading to Brisbane on 27 May. www.browzacon.com

COSBOA’s

GET READY FOR BEAUTY & SPA INSIDERS

By  Anita Quade

Now in it’s fourth year, the full day extravaganza is Australia’s Premier Beauty and Medi-aesthetics event hosted in conjunction with Professional Beauty magazine and SPA + CLINIC which will be staged at the stunning Pier One, Sydney Harbour on Monday, 16 October.

We asked and you - our loyal supporters have spoken during a survey to gauge what are the most important issues in the industry and what you would like to see showcased on the day. This year the extensive lineup will feature a Breakfast Masterclass, Insider Showcase and informative deep dive sessions along with plenty of opportunity for networking throughout the day over morning tea, lunch and cocktails at the harbourisde venue with jaw dropping views of Sydney.

The program promises a day jam-packed with inspiring

speakers who will share their business insights and advice to peers throughout the sessions, panels featuring the industry’s leading luminaries to discuss issues ranging from education and skincare formulations to best business practice and fine tuning your marketing and social media plan.

Other topics will include the all important issue of recruitment and how to retain staff along with technology trends and an overview of the future of the industry.

Another highlight throughout the day, which is a new addition this year is live demonstrations from therapists showcasing the latest therapy techniques and leading devices.

Make sure you grab your tickets to meet and mingle with like mind professionals. We look forward to seeing you there! Register now at beautyandspainsiders.com.au

Following on from the huge success of BEAUTY & SPA Insiders last year it is back in 2023 bigger and better than ever.

PROFESSIONAL BEAUTY SOLUTIONS ACQUIRES THE ORIGINAL MAKEUP ERASER

Australian beauty distributor, Professional Beauty Solutions (PBS) has acquired The Original Makeup Eraser.

The brand joins PBS’ extensive beauty portfolio across a range of categories, alongside Image Skincare, Pure Fiji, Youngblood Mineral Cosmetics, SunEscape, and more. PBS currently services 2000 salons, spas and clinics across Australia.

The Original Makeup Eraser was founded by American entrepreneur, Elexsis McCarthy, and celebrates 10 years in business in 2023. The brand’s hero product – a patented, polyester cloth – has gained international success for its ability to remove makeup and dirt from the skin without the use of an additional cleanser.

The reusable cloth is made up of small, hair-like fibers that stand vertically, opposed to in loops as is common of traditional bath towels. The cloth is deemed to provide a ‘suction-like’ effect when combined with water alone.

The brand’s mission is to provide a sustainable cleansing solution designed to eliminate the use of makeup remover wipes; one Makeup Eraser is designed to replace 3600 of them. A number of iterations of the original cloth have also been produced in varying shapes, sizes and prints.

“The Original Makeup Eraser brand is a

ANAGENICS ACQUIRES USPA UNDER BLC

welcome addition to PBS,” Matt Williams, Managing Director of PBS said in a press statement. “We believe the brand offers an excellent retail opportunity for our salon partners and is ideal for upselling, especially at the counter, to help drive more sales for their business.”

Health and beauty-tech company Anagenics has announced its acquisition of Australian skincare brand, USPA. BLC Cosmetics, a subsidiary of Anagenics, will continue to distribute USPA alongside its roster of local and international beauty brands.

Anagenics has acquired the IP and direct-to-consumer assets for USPA. BLC will act as the primary contact for stock and training purposes for USPA in Australia, Professional Beauty understands.

Anagenics Limited is ASX listed (ASX:AN1). In a press release on the news, it was stated: “AN1 plans to continue to support existing customers and stakeholders of the USPA brand and pursue opportunities to invest and develop the business further.”

Head of Marketing at BLC, Alison Navarrete told Professional Beauty: “USPA has an authentic brand story that resonates with our team and our business. It complements our current BLC family of brands – offering our salon and spa partners a range of skincare products and treatments rituals that create a holistic experience.

I am delighted that with this acquisition, we can build on its 25 years of experience in the spa and skincare industry”.

USPA was established in 1995 in Melbourne and has since supplied skincare, body care and hair care products to beauty businesses nationally. USPA also retails D2C online.

According to the brand’s Australian website, “USPA is dedicated to pure, clean skincare that utilises the best of nature through science.” Also featured on USPA’s website is an extensive ingredient directory detailing the use of select naturally-derived ingredients on the skin. The brand is also 100% cruelty free.

USPA currently has 33 SKUs listed online, with the brand’s hero serums retailing from $60 through to $105 each.

LIFTING AND BRIGHTENING PROGRAMME

A revolution in needle-free biorevitalisation that stimulates the skin’s natural restorative processes like never before.

The 3-step approach combines an innovative, patentpending formulation applied in-clinic, with a home care protocol to deliver immediate and progressive results with minimal downtime.

The skin is visibly firmer, brighter and smoother from the very first treatment.

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wiqo.com.au

SYNERGIE MINERALS PRODUCT DISCONTINUED

Synergie Minerals has announced the phasing out of its line of colourbased products.

The range, which was developed by Terri Vinson to sit within the Synergie Skin portfolio, will discontinue the production of all eye, lip, cheek and brush SKUs by June 2023.

The brand’s Second Skin Crush Loose Mineral Foundation, MineralWhip Foundation, and Micellution Micellar Water will remain. Such base products are designed to complement the brand’s extensive line of cosmeceutical skincare solutions.

As a means of supporting current Australian stockists of the range, Synergie Skin has allocated a dedicated business development manager to handle enquiries.

“The initial intention behind Synergie Minerals makeup was for colour-based makeup to deliver practical benefits in a market that was flooded with ‘look-good’ items and questionable ingredients,” Terri Vinson said.

“While I sincerely believe that we successfully honoured this intention with pioneering formulations and a premium

range, at the end of the day, this range drew our attention away from our core service as skincare specialists – and that’s exactly what we’re bringing back into focus.”

SALON-STOCKED BRANDS SHINE AMONGST THE GREEN EDIT AWARDS FINALISTS LIST

stocked beauty brands including Ere Perez Cosmetics and Luk Beautifood.

Kylie’s Professional’s Luxury 22pc Professional Brush Set is a finalist in the beauty tool category, as is Retreatment Botanics’ Lift and Define Facial Roller.

WelleCo is a finalist in both the inner beauty supplement and hair categories. Edible Beauty and OPTY.NC are also in the running for their ingestible solutions. One Seed eau de parfums, which are stocked in beauty salons across Australia and internationally, hero in the perfume category.

Finalists of The Best Of The Green Edit Awards 2023 have been announced, with several salon-stocked beauty brands named.

Over 130 products over 12 categories were tested before narrowing down to five finalist products per category. Products were trialled by Makeup Artist and Founder of The Green Edit, Cathy Tolpigin, co-founder of Nourished Netherlands, Erin Hawken, and NYC Celebrity Makeup Artist, Laura Burns.

Taking out top spots in the skincare category are the Retreatment Botanics

Restore Serum, and the Clemence Organics Brightening Eye + Skin Serum. Clemence Organics also appears in the sunscreen/ tanning category, alongside Eye of Horus and Inika Organic.

In the makeup category, finalists include the Eye of Horus Lash Lift Mascara, Kylie’s Professional Mineral Goddess Luxury Cream Foundation, and Inika Organic Quad Eyeshadow Palette.

Similarly, Eye of Horus and Kylie’s Professional also made the cut for the best lip product, joining other salon-

Special categories are also designed to showcase Australian beauty and new product launches. Under the former, Australian brands Vela Days, OPTY.NC and Edible Beauty take top spots.

Under the latter, Vela Days’ new CicaGen B3 Treatment Mask, Luk Beautifood’s new Glow Tinted Complexion Balm, Ere Perez Cosmetics’ new Fig All-Beauty Jelly, and Retreatment Botanics’ new AHA Glow Concentrate are featured.

The Green Edit is a multi-channel platform dedicated to championing ethical and sustainable beauty and wellness products in Australia. Award winners will be announced at The Green Edit Beauty Breakfast Summit on 16 March 2023.

MEDICAL MICRONEEDLING CONFERENCE

with Dr. Matthias Aust

PUSHING THE BOUNDARIES AND ENHANCHING TREATMENT OUTCOMES

The highly anticipated Medical Microneedling Conference offers unique insights and valuable teachings into exactly how the parameters of microneedling can be pushed and flexed to influence unrivalled results.

International keynote speaker Dr. Matthias Aust is a leading researcher & practitioner in the field of medical microneedling. He specialises in both aesthetic and surgical microneedling, with his research and findings frequently published in reputable medical publications.

Seats are limited so register today for our early bird special tickets. Visit www.microneedlingconference.com

PD. DR. MED. Matthias Aust Head of Plastic & Aesthetic Surgery Aust Aesthetik, Munich, Germany

HOW PRO NAIL TECHNICIANS ARE RISING AGAINST THE NON-STANDARD SALON

What is a qualified nail technician?

What does a nail salon look like to you?

Ultimately, what does it matter?

FROM ONE beauty salon to the next, clients are typically well-versed on what to expect. Skin and cosmetic treatments are performed by qualified therapists with an assumed degree of training. For business owners, the attainment of relevant qualifications by their staff is deemed a necessary condition of employment.

The ratio of licensed and qualified nail technicians operating in Australia versus the number of shopfronts is less balanced. This is due to the surge in what has been dubbed ‘non-standard salons’ (NSS) setting up shop in shopping centres and residential strips across the country. Ultimately, NSS are primarily recognised for their employment of under-qualified staff.

NSS are often, but not always, operated by franchisees, granting individual business owners the power to hire and fire, set pricing, and manage salon standards despite operating as a chain. Such standards are said to be too lax, with various problems

ranging from poor customer service to bouts of infection making headlines both nationally and internationally.

In 2023, Nail Salons (combined with Personal Waxing providers) account for 6,685 businesses in Australia – an increase of 2.2% from last year. This increase is reflected on a global scale, whereby the Nails market is expected to grow at an annual compound growth rate of 2.91% between 2023-2027.

While business is expected to remain on the up, regulation around training remains stagnant. This issue has come to the forefront for not just nail clients, but for the nail technicians who have attained adequate qualifications and serve as industry competitors.

“Apart from inconsistent results for the client due to procedures being performed incorrectly, this builds reputation which affects many other nail technicians actually doing the right thing; even defamation of reputable brands and products,” argues Samantha Elliott of SEIR Beauty School –a nationally-registered training organisation.

For Samantha, businesses that opt not

to adhere to safe standards risk a series of problems for clients: “spreading contagious diseases, disorders and infections through poor infection control techniques and unsanitary items; causing permanent damage to the matrix at the birthplace of the nail plate due to incorrect cuticle cutting [procedures], resulting in a deformed growth of the nail or the nail falling off completely; [the nail may not be] able to grow back; serious issues with clients bleeding excessively due to underlying health conditions not addressed by the practitioner and needing to be hospitalised… It is important to have training and gain qualifications from a reputable registered training provider to protect not just yourself but the integrity of the industry as a whole.”

Samantha’s concerns are echoed by Lynda Leigh, owner/operator at Fleur De Lisa Nails, Bega in NSW. Lynda cites an article that ran on The Conversation. Warnings to readers of unhygienic practices, allergic reactions, chemical burns, and product toxicity are peppered throughout. And while informative, Lynda

Hannah Gay investigates what is a non-standard salon, and what qualified nail technicians are doing to stand out from the crowd.

stresses that such incidents are not to be expected at licenced establishments to the same degree.

“[The article] often mentions fungus, viruses and unhygienic conditions. As a professional nail tech, I adhere to infection control measures. Plus, my Development Application approval requires it. I no longer use plastic foot spas as they cannot be sanitised properly,” Lynda adds.

“There are concerns around the toxicity of products used, for example methyl methacrylate (MMA) versus ethyl methacrylate (EMA). MMA is a poisonous chemical that can cause allergic reactions and permanent nail damage. It is banned in the USA but not in Australia, where it is often used in NSS. NSS bulkbuy products directly from China with unreadable labels decanted into small jars at the nail desk. All our products are bought through Australian suppliers and therefore TGA-approved.”

“[The article] also warns that some ingredients in nail care products may also lead to allergic contact dermatitis. That’s why we don’t smother clients’ fingers in polish and make sure we cure the gel completely. We ask lots of questions before we commence a service, have an anti-allergy base coat, and use resin base hard gel for our overlays and enhancements.”

For Sydney-based nail technician and business owner Laura Wilkes, the presence of NSS takes its toll on the industry at-large when it comes to setting treatment prices. “The pricing these salons have is so unrealistic for a qualified nail tech using quality products. I’ve been a tech for 12 years and work fast, but still wouldn’t make much money at all if I charged the same. This sets a standard for the cost of nail [services] that isn’t realistic, making us look expensive when my prices are still low compared to other beauty treatments.”

Media outlets and consequently, public discourse, has been called out for adding fuel to the fire, generalising nail salons and their services. The standards and qualifications held by staff based in NSS versus those held by educated nail technicians can vary significantly from business-to-business.

For Lynda, the actions of some are having an impact on many. She believes the onus should rest on the media

to distinguish the roles of skilled nail technicians and unqualified “manicurists”.

“[The] media is focusing on the lowest common denominator, which is unfortunately the non-standard salons found in suburbia,” Lynda explains. “NSS are also known as ‘chop shops’ or ‘nail/ beauty bars’ – fast turnaround, walkin, multiple manicurists (for want of a better word, as they are not qualified), working side-by-side in a confined space. [Because] the media does not differentiate between professional nail technicians and these unqualified manicurists, ‘nail salon services’ are perceived as a ‘bad thing’ by the general public.”

By electing a NSS for treatment, Samantha stresses that the public are often none-the-wiser. “[The public] need to know they are putting themselves in a high-risk environment when it comes to complications. I think the public needs to recognise the hard work and effort qualified nail technicians have put in to gain their qualifications. The fact they have been formally assessed and approved to be of a certain standard ensures they will be looked after by a specialist in their field.”

“The media gives us plenty of warnings but does not provide an access point whereby clients can report issues,” Lynda adds. “Clients merely leave a bad review and it’s [a case of] buyer beware. Oddly, the more reviews you receive – good or bad – the higher Google SEO ranks you!”

How to distinguish yourself as a professional nail salon:

1. MAKE IT KNOWN YOUR STAFF IS QUALIFIED & HIGHLY SKILLED

2. PUBLICISE YOUR DEDICATION TO HEALTH & SAFETY STANDARDS

3. ENSURE YOUR WEBSITE & SOCIAL MEDIA PAGES ARE USER FRIENDLY & UPDATED REGULARLY

4. UTILISE A BOOKING SYSTEM SO CLIENTS WILL KNOW THEY WILL BE SEEN ON TIME

5. REFLECT SKILL LEVEL IN PRICING

6. INVEST IN MARKETING

SOCIALS FOR SALONS FOUNDER KAYLA ZIGIC SHARES HER TIPS:

“There are always a few key areas of content that needs to be produced to help any salon build their brand authority and assert themselves as the experts in their niche,” explains Kayla. “Generally speaking, many salons tend to create ‘nail content’ in the form of posts and short form video content that is distributed via reels or TikTok. While these are all great pieces of content for helping to grow your brand awareness and showcase your skill set, it isn’t enough to educate an audience on what the salon’s points of differences are and why their follower should visit their salon over an NSS.”

Kayla insists on jumping on the educational content train to warn clients on what to avoid when choosing a nail salon. “Yes, an NSS may offer a cheaper service, but they also potentially offer a cheaper customer experience. For example, if you ensure each client takes home their own nail file [as a means of limiting contamination], or you use an in-salon autoclave, use these to your advantage. You may think it’s boring content because it’s not ‘nails’, but you’re educating the audience on why they should choose you.”

“Sometimes it’s not about the content, but how you deliver it. You could use a hook headline, like ‘Do you know what red flags to look out for when you’re visiting a nail salon?’ I do recommend not using any passive aggressive or condescending tones. Try to keep it professional and nurturing – you don’t ever want your audience feeling attacked.”

Kayla also flags the importance of showing your face and the faces of your staff. “Talk about your training, your qualifications, and your core salon values. If you are completing new courses or staff education days, document it and tell your audience why ongoing education is so important to you and your salon. Not only does that help your engagement (clients love seeing your face), it also helps you to educate your audience on your training and places you in a superior position over your ‘nonstandard’ competitors.” n

THE SAINT MINERALS

BRAND PROFILE: story

There’s a quiet contender dominating the Australian professional makeup industry right now: Saint Minerals. Hannah Gay meets Saint Minerals founder and General Manager at Dermal Supplies Australia Grant Edgley to unpack the story behind the brand on every salon owner’s mind this year.

WHEN IT comes to professional makeup, Saint Minerals ticks every box.

The Australian made and owned brand is built on cruelty-free, sustainable formulations. It practices the recycling of product packaging and promotional materials. Its product is chic, timeless and gender-neutral. Its product portfolio is broad, at an accessible price point and consisting of kit essentials only, minus the fluff.

The brand’s motto of Clean. Curated. Conscious. appears on every box – a simple message that directly connects to the aspirations of the modern beauty consumer. It’s no surprise then that visiting its stockist page will reward you with the names of over 100 salons and clinics across Australia and New Zealand.

For Saint Minerals’ founder (and notably biggest cheerleader) Grant Edgley, the brand’s development came about due to a desire “to enhance [client] outcomes for better skin correction with the purest, most efficacious [products],” a minimalist feel, and ethical backing. The professional makeup brand first hit the market in July 2020 and despite its quick success, continues to focus its attention on small businesses over big name stockists. “[Saint Minerals] offers a unique brand [to salons and clinics] so they can differentiate themselves from retailers such as Sephora,” Grant explains. “Introducing this competitive advantage ensures the strength of the skin and beauty landscape.”

THE FOUNDATIONS OF SAINT MINERALS

“Mineral makeup isn’t new, and many brands have joined the powder party. But, they’re not all they’re cracked up to be. We saw the need for a genuine, ethically-created, clean beauty range with no fragrance, synthetics, or parabens and decided to create Saint Minerals; an Australian-made, owned, and sustainably operated makeup range.

Saint Minerals is consciously-made, cruelty-free, and clean mineral makeup, derived from the highest quality, vegan-friendly, nanotechnology-free minerals. More than just makeup; Saint Minerals is superior skincare with anti-ageing, hydrating, and skin-soothing benefits that people of all skin types can benefit from.

But that is just the product, the empathy and love the brand has for consumers and our customers is what really makes us different and stand out from the crowd. We believe that we’ve created a point of difference for Skin Clinics and Skin Salons world-wide because we understand that large global retailers are challenging our way of life. Local skin clinic’s and salons need this support to show that their business is just as inviting, relevant and exciting as the large retailers,” Grant says.

“[Saint Minerals] offers a unique brand [to salons and clinics] so they can differentiate themselves from retailers such as Sephora. Introducing this competitive advantage ensures the strength of the skin and beauty landscape.”

BUILDING A BRAND

“Brand awareness messaging has been simple and clear. A brand that allows you to offer consumers a product that truly works and is relevant for all ages. Relevance these days include, price conscious consumers achieving goals, when they want, how they want and most importantly, feeling great about doing so.

We must deliver on consumers financial pressures now as a global brand. This fits into our strategic intent as we always ensure the consumer, then the customer then Saint Minerals is taken care of in every detail of our brand. Our goal is to be recognised as a “movement” not just a brand. A movement back to the way it ‘used’ to be. Brands that care about the customer and consumer 1st. Too often we see big retailer brands, and professional brands moving to selling online only, taking price-increases, pack size decreases, downsizing the customer service teams. We will never do this. We will always retain the value equation for the skin clinic and consumer.”

THE FINISHING TOUCH

“We asked skin salons and skin clinic’s globally, what happens at the end of a treatment with their clients and we found that almost all of their customers are looking for a base coverage to leave with to minimise downtime and stop any environmental damage immediately posttreatment,” he says.

External marketing of the brand is also kept to a minimum. Instead, the focus placed on in-salon displays targeting the client directly in what Grant describes as a more “authentic” approach to sales. Sales targets are not tracked in order to remove attention from the job of the therapist to make money, and place it back onto the needs of the customer. “If you create and track daily/monthly sales targets, you’re really just tracking how many ‘extra’ sales you can push in a given time frame to a customer,” Grant explains. “This is the old way of partnering with customers in any industry or sector, where your targets are placed first ahead of the customers as key performance measures. We think differently. We just need to ensure the brand is readily available to be purchased at all times and priced competitively. This authenticity is our purpose for creating Saint Minerals.”

Training for its stockists is delivered through Hour of Power sessions, with the intention of connecting the therapist to the brand. It’s essential therapists are provided the right information in an efficient time slot in order to best educate their clients, Grant cements. Additional attention is placed on the end customer through regular Meet and Greet events. Such events provide Saint Minerals the opportunity to hear from its customers directly, attain feedback and plan for future product developments. “These [events] are where we draw

some of our inspiration from and make changes if needed,” Grant says. “We want the users of our Saint Minerals brand to know we are a family, and we listen.”

For its cosmetics, common skincare ingredients like essential fatty acids and sea buckthorn oil are regularly incorporated. Long-term, Grant says users will benefit from “more cellular hydration, a decrease in inflammation, more protection from pigmentation issues, and more protection from oxidative stress which in turn, ensures less [signs of] aging.” Saint Minerals is produced in three isolated labs – a strategy designed to minimise the risk of formula replication. “This is critical to create our unique point of difference. Also, some laboratories work differently with different ingredients. This model ensures we remain focused on delivering leading makeup globally.”

Through speaking with Grant, it’s clear exponential growth of the brand is imminent. New products (we’re talking matte formulas!) are in development, due for launch this year. A broader shade range, specifically darker shades, will be released – a request, Grant says, has come from the brand’s new USA and Caribbean stockists. The team is also looking at expanding into new categories such as skincare and deodorant.

If you’re interested in partnering with Saint Minerals at your salon, contact Dermal Supplies Australia on 1800 717 525 or www.saintminerals.com n

PRODUCT POWER

“Our formulations contain SPF25 from the purest and highest quality minerals Zinc oxide and Titanium dioxide, giving the skin full coverage from UVA and UVB rays, without seeping into the skin like regular makeup does. Instead, Saint Minerals sits on the top of the skin acting as a protective barrier between you and your environment, leaving your skin with a long-lasting, breathable, and hydrating base.

All our products are our Hero products. We are now adding a few peptides for our Concealers and BB Crème’s which allows us to create a true point of difference when it comes to Anti-Aging.

Saint Minerals Mineral BB Cream is a true multitasking base offering medium coverage and UVA+B protection. Arriving to you in 6 colour shades 00, 01, 02, 03, 04, 05, 06, 07, and 08

A medium coverage, lightweight formula packed full of antioxidants, botanicals, and essential oils

SPF 25 UVA+B protection from Zinc oxide + Titanium dioxide. Iron oxidises to give the base a waterresistant quality, stops the minerals from bleeding, and gives more UVB protection

Contains Omega 3 to infuse moisture and prevent dryness and is so quick + easy to apply.”

FUTURE FORECAST

“Where do we start? On the back of our Mineral Veil launch in December of 22, we are very exciting to launch our new division of Saint Minerals® which is…. Colour by Saint Minerals® This is something that we’ve been asked about for some time. We are now (officially announcing in this very article) launching our Colour range. Stay tuned for our colour range launching in July 2023 which will allow our Saint Minerals® family to move finally into their very own colour range,” he says.

“We want the users of our Saint Minerals brand to know we are a family, and we listen.”

Grant Edgley

GOLDEN HOUR

Mellow Cosmetics Matte Liquid Lip Paint in Capri and Sydney and Eyeshadow Palette in Sinopia and Glitter Chrome Eyeshadows in Rose Gold and Golden Glow www.mellowcosmetics.com.au

Ciaté London Brazilian Glow Face Palette www.mecca.com.au

Ere Perez Argan Brow Hero 02 9130 3582

Innisfree Essential Shadow Palette 1 in Brown Sugar au.innisfree.com

KVD Everlasting Hyperlight Liquid Lipstick in Velvet Cloak and Queen of Poisons 10 theiconic.com.au

Saint Minerals Peptide Concealer and Natural Oil Primer and All-over Bronzer 1800 717 525

Tophats Cosmetics Makeup Brush Cover www.tophatscosmetics.com.au

www.drnaomi.com

Dermatonics Skin Glow with Elasticen® 02 9188 8819

Aspect Hydrating Serum www.aspectskincare.com

www.drnaomi.com

Pure Fiji Blooming Bath Oil au.purefiji.com

Cosmedix Elite Surface Revival Antioxidant Boosting Toner www.advancedskin.com.au

Cosmedix Elite Revive & Renew Renewal Boosting Serum www.advancedskin.com.au

Medik8 Crystal Retinal Ceramide Eye, mesoestetic skinretin 0.3% 1800 242 011

Fusion Niacinamide 5.0 1800 625 387

Bio-Therapeutic Hyaluronic Repair Masque 1800 625 387

Dermalogica Phyto Nature Oxygen Cream 02 8437 9600

Dr Naomi Big Dec Energy Anti-Ageing Light Therapy Device for Neck and Decolletage

Dr Naomi Hit The Dec Face, Neck, and Décolletage Cream

HOMEGROWN HEROES:

PAX POLISH

PAX POLISH is an Australian made, female owned nail beauty brand founded by Emma Louise Paxton a former business development executive for global law firms turned entrepreneur and notably powerful women in the beauty industry. Ariana Pezeshki chats to Emma about her nail polish business and transitioning from the corporate world into beauty entrepreneurship.

EMMA LOUISE created PAX Polish in 2021, with the aim of creating a highquality, vegan and cruelty-free nail polish that would be accessible and affordable to a wide audience. Emma founded the company with the goal of creating a line of nail polishes that are safe, non-toxic, and eco-friendly, without sacrificing performance or quality. PAX Polish uses only the highest quality ingredients, and the polishes are free from harmful chemicals such as formaldehyde, toluene, and DBP.

The brand has received recognition in the beauty industry and has been featured in various publications while also gaining a following on social media, with many customers praising the brand for its highquality and long-lasting nail polishes.

PAX offers a fresh range of colours and finishes, from bold and bright shades to more subdued neutrals and pastels. Also emphasizing the importance of sustainability and ethical sourcing in its products, using eco-friendly packaging and ensuring that all ingredients are ethically sourced and cruelty-free.

For Emma, sitting down to a mani is a form of self care to quiet the noise of everyday lives. “For me nail care has always been about two things: self-care and self-expression [...] I cannot go without a weekly mani. A mani might seem frivolous: it requires cash and time and, in pop culture, has a bit of a ditzy reputation. But there’s a case to be made for a fresh mani,” said Emma.

“I think of it as an enforced time-out. When I do my nails, it’s like I’m on a very short flight. Don’t call, don’t text, I’m

OOO. It’s not that I’m hiding, it’s just that we all owe ourselves a little ‘me time’, without the expectation of a super-fast response. I believe in making time for yourself, it is so important - we are all doing more and have less time to unplug.”

When it came to founding the brand, the idea was sparked when Emma was in need of a manicure while pregnant, “The seeds of PAX were sown when I was pregnant and started investigating the ingredients in the nail polishes I was using. I found there were a lot of nasties that I didn’t want to use, whether I was pregnant or not. And there is something about a fresh mani that just makes me feel like I’ve got my life together, I didn’t want to give it up!”

“So, I went on the hunt for something more natural, something that enhanced nail health and still delivered superior performance. I began trying various green brands. Some didn’t work well, some had packaging to make them look natural when they really weren’t. I found that what I wanted didn’t exist,” said Emma.

“After a year and a half of perfecting a clean and green formula, that I felt really proud of, I launched my own Australian made eco-lux alternative in PAX Polish.”

PAX Polish is more than a flawless finish and glossy shine, each polish can be used as a colour and a treatment. Enriched with active ingredients such as

celery seed extract that aids in nail repair and cell regrowth, helping to restore and rebuild beautiful nails; pomegranate seed oil, high in omega 5 fatty acid levels, delivering strong anti-inflammatory and anti-aging properties by helping to fend off free radicals; Vitamin B helps to promote healthy cell growth and aids in the metabolism of protein-building amino acids that are essential for nail growth; and Vitamin E has moisturising benefits that help prevent peeling, cracked, and yellowing nails. The brand strives to not only look great but feel great while promoting nail health.

Sustainability is another pillar of the brand’s approach to clean beauty with an 82% sustainable plant-sourced formula. Emma said, “I am committed to the pursuit of more natural and better-quality ingredients. Naturally and mindfully formulated, the major solvents and resin systems in PAX Polish are derived from plant sources, with no petrochemicals. PAX is for those who prefer a healthier alternative but don’t want to compromise on quality.”

Emma began her career as a business development executive for global law firms,

a stark difference from the beauty industry. When asking Emma if she missed the grind of the law world, she laughed and said no. She went on to tell us a little bit about her time in the law world and how she made the transition into becoming a business owner.

“When I worked as a business development executive for global law firms my suits were black but my mani was always a little ray of sunshine. I brought creativity to the table and thrived in a pragmatic environment. I found purpose in helping develop and uplift the women in my team,” said, Emma.

“After getting pregnant with my first son, I decided I was going to be a stayhome mum. That didn’t last long. I feared I would lose my sense of self in becoming a mum, but it’s actually made me truer to who I am. Two of life’s most challenging but rewarding accomplishments are raising a family and to start your own business. Both are full commitments that demand a healthy dose of perseverance, patience and love.”

Uplifting women seems to be a passion of Emma’s from day one from working in law, to becoming a mum and then founding her own business, her mission continues today. “Just like law, anyone who works in the beauty industry will tell you that it’s an inviting, inspiring place, full of empowering women, evolving ideas, and the occasional (OK, constant) heated discussion. In beauty, it’s about the merits of one holy-grail beauty product over another,” Emma said.

In order to be a powerful woman in business, it’s no surprise that entrepreneurs face their own set of ever changing obstacles to overcome Emma explained that business owners really do not know what they will face but expect selffulfillment and “an overwhelming feeling of accomplishment.”

“Those of us that have had to break down barriers are eager to pay it forward. Don’t be afraid to reach out to anyone

you admire within the industry to ask for guidance or introduce yourself. Being a woman in a male-dominated space is challenging - so many of us have done what we’ve done to create ripples of change,” Emma said.

Last year was a big one for PAX, having launched in Sephora in Australia and New Zealand and with DOUGLAS in Europe, Emma said, “I couldn’t be prouder, not even a year old and partnering with global leaders in the beauty industry...pinch-me! I am honoured by how supportive our retailers are about sharing our story, and commitment to clean beauty, self-care, and self-expression. I always say, to follow your instinct and back it up with hard work. I have always been vocal about things that I thought could be done better, which wasn’t always received well. As an entrepreneur, however, that’s a strength. It took time and faith in myself to find my voice and purpose. ”

We asked Emma her thoughts on being a powerful woman in business and her advice was to celebrate the wins and start today. Many business owners share the same insight and positivity surrounding their success and PAX is no different, as one of the fastest growing green nail polish brands on the market.

“I always say, to follow your instinct and back it up with hard work,” Emma continued, “I have always been vocal about things that I thought could be done better, which wasn’t always received well. As an entrepreneur, however, that’s a strength. It took time and faith in myself to find my voice and purpose. ”

“I learned very quickly that the beauty world isn’t as vast as it may seem from the outside looking in. Because of that, the reputation you build for yourself is paramount. If you lead with kindness and authenticity you quickly build a network and better yet, a community of advocates who are ready to lean in and help you succeed.” n

“Naturally and mindfully formulated, the major solvents and resin systems in PAX Polish are derived from plant sources, with no petrochemicals. PAX is for those who prefer a healthier alternative but don’t want to compromise on quality.”

Knowledge is power and one of the most important elements of a successful business. Anita Quade chats to industry leaders about their Education Agenda for 2023 and beyond.

Tell us about your education goals for 2023…

“Derma Aesthetics are leading the way in advanced skincare education and are dedicated to elevating the knowledge of skin treatment therapists, aestheticians and professionals within this vast industry. Our goal this year, is to continue to drive education via several initiatives.

The Education Hub, is designed to provide industry professionals with unrivalled educational experiences to explore the principles and methodologies of Corneotherapy and how this concept of working with the skin and not against it, can broaden the scope of practice in the clinic space. The ongoing success of our online education portal has provided us with the momentum to launch something NEW in 2023!

“OUR INDUSTRY IS CHANGING AT A RAPID RATE. CLIENTS ARE BECOMING MORE SOPHISTICATED AND ARE HEAVILY INFLUENCED BY TRENDS ON SOCIAL MEDIA. OUR MAIN GOAL IS TO DIFFERENTIATE OUR CHANNELS OF EDUCATION FOR STAFF, PROVIDING AN EXTENSIVE APPROACH TO EDUCATION THAT WILL HELP US TO MAKE SURE WE ARE AHEAD OF THE CURVE.” –

LISA PAONE

April will see the launch of The Australasian Academy of Corneotherapy (AAC). This education portal contains comprehensive courses to strengthen the knowledge and understanding of participants on the integumentary system, the methodologies of Corneotherapy, skin analysis and consultation, cosmetic chemistry, and clinical treatment modalities.

The AAC education portal has been designed for doctors, nurses, naturopaths, dermal clinicians and skin treatment therapists to take a deep dive into the integumentary system with our first

educational offering, The Practitioner’s Guide to Advanced Clinical Success Course. This course will provide participants access to exclusive, high-level education and in-clinic resources while learning how to achieve superior skin health through advanced skin education.

In August, we will host international keynote speaker and leading practitioner in the field of medical microneedling, Dr. Matthias Aust, for a highly anticipated Medical Microneedling Conference.

Dr. Matthias Aust has published several scientific papers and is the co-author of

‘The Illustrated Guide to Percutaneous Collagen Induction’.

The one day seminar at a location in Australia and New Zealand, ‘Pushing the boundaries and enhancing treatment results’ is open to all within the skincare and aesthetics industry. Be inspired as Dr. Aust shares his experimental and clinical research on skin regeneration, burns, scar management and other aesthetic and surgical microneedling practices. Our goal is to create an educational experience that offers our attendees unique insights, plus an opportunity for networking and collaboration with likeminded professionals.”

What are some of your main goals when it comes to staff education this year?

“Our industry is changing at a rapid rate. Clients are becoming more sophisticated and are heavily influenced by trends on social media. Our main goal is to differentiate our channels of education for staff, providing an extensive approach to education that will help us to make sure we are ahead of the curve.

Throughout 2023, our education team will have the opportunity to attend several industry conferences and educational events in Australia and globally. Continued professional development of our educators, enables Derma Aesthetics the opportunity to bring to this industry, the latest research and findings which will, in turn, provide ongoing support for our partners and those who wish to collaborate and grow with us. We encourage business owners to do the same - provide not only the opportunity, but the structure to create educational experiences that will yield positive outcomes.

Knowledge, passion and dedication are just some of the core values employers are looking for in their staff. A skin treatment therapist who goes above and beyond in their everyday interactions with clients, providing additional education touch points and supporting the skin health journey through effective communication, will lead to lifelong relationships that promote personal, professional and business growth. It is the responsibility of the business owner to create continued educational growth for their staff and the responsibility of the staff members to take as much as they can from the opportunities provided.”

What is the best piece of advice you’ve been given when it comes to education?

A great piece of advice I have been given is to ‘invest in your education’ - whether it be a face-to-face event or online education, the return on investment pays great dividends. A clinic where all therapists and staff are trained not only in the products and treatment modalities used, but where all staff are aware of protocols and procedures within the business, creates a streamlined experience for your clients which will have them coming back for more.”

Any major highlights that you will be focusing on?

“2023 is proving to be the year of education! Our team are focused on researching, creating and delivering new educational content to all. The launch of our Australasian Academy of Corneotherapy education platform is a major highlight and we’re confident it will be a driving force for many to develop their understanding of the methodologies of Corneotherapy. This course will allow participants to broaden their understanding of the cells and systems of the epidermis and dermis and learn how to incorporate cosmetic chemistry designed to work with the skin and not against it which in turn, leads to improvements that change lives, not just skin.

A big highlight will also be our medical microneedling conference ‘Pushing the boundaries and enhancing treatment results’ held in August. This event will provide an additional educational opportunity to grow and strengthen our understanding of this incredibly popular treatment modality and have attendees walking away informed and excited to create skin treatment programs directed to the improvement of skin health and function.”

Education has evolved drastically over the past few years, tell us some of the major changes you have seen and how have you have adapted?

One of the driving forces that has led to change, is the way in which we reach our learners and how our learners want to experience education. The lockdowns throughout 2020 - 2021 forced the change to our education delivery a little quicker than we had anticipated, however, this led to the successful launch of our popular Education Hub an online portal showcasing over 25 educational courses designed to

provide learners with the latest in skincare and aesthetics education. This platform has provided thousands of skincare and aesthetics professionals not only in Australia but globally, with the ongoing education and support needed to perfect skills in all areas of our industry. I believe we have adapted and made the necessary changes to allow Derma Aesthetics to continue to provide ongoing education with further reach, based on the changing needs of our learners.”

Where do you as an Educator find your inspiration?

Recently, I travelled to Turkey to attend a medical microneedling conference. Here, we were introduced to several new advancements in the world of microneedling. The conversations and interactions with experts from all over the globe, inspired me to collaborate further and learn more about how this treatment is provided in other markets. I was honoured to share the room with medical practitioners, plastic and cosmetic surgeons, dermal clinicians and other specialist providers to discuss their procedures and the incredible results achieved through specific devices and formulations.”

LISA PAONE Head of Education Derma Aesthetics

www.education.dermaviduals.com.au

Tell us about your education goals for 2023…

“The main focus of RefectoCil education this year will be to reconnect with our clients and support them to help ensure the very highest standards and latest techniques and trends for their businesses. We are delighted to be able to offer great flexibility in the delivery of different training platforms, including face to face as well as digital and live webinars. Our team has worked hard to expand our relationship with national training institutions as RefectoCil is the preferred tinting brand.

RefectoCil will also be participating in the Sydney International Beauty Expo during which we will be showcasing our entire range as well as a world first patented tinting system – Intense Brow(n)s. This new professional system launched in Australia in

“LISTEN TO YOUR AUDIENCE, EMPATHISE AND BE PATIENT. ABOVE ALL, BE INSPIRED AND CELEBRATE THE KNOWLEDGE THAT YOU ARE SHARING. REMEMBER THAT YOU, AS AN EDUCATOR CAN NEVER STOP LEARNING AND THAT BEING CURIOUS AND OPEN IN YOUR QUEST FOR KNOWLEDGE IS VERY POWERFUL.” – HAYLEY

SULTANA

February 2023. We are currently working on a new online portal for education resources relating to the new Brow Intensifying service by RefectoCil.

In addition, RefectoCil has a very strong lineup of home care/retail products. We aim to increase awareness and appreciation of these products through our distribution network as well as directly to salons.”

What are some of your main goals when it comes to staff education this year?

“It is vital that our team understand market trends, including having an in depth understanding of the different brands available.

This is an ongoing goal at RefectoCil Australia as new products are being

launched constantly, particularly in our advanced lash and brow market. ‘Hybrid dyes’ are having a real moment in the brow world, so competitor analysis has been particularly important before launching the new RefectoCil Intense Brow(n)s range in Australia.

We have a wealth of knowledge within our team including many years of clinical experience. Evaluating products allows us to be more knowledgeable of the unique features and benefits of different products and this leads to honest and professional advice.”

What is the best piece of advice you’ve been given when it comes to education?

“Listen to your audience, empathise and be patient. Above all, be inspired and celebrate the knowledge that you are sharing. Remember that you, as an educator can never stop learning and that being curious and open in your quest for knowledge is very powerful.”

Any major highlights that you will be focusing on?

“RefectoCil Intense Brow(n)s is a completely unique and innovative

professional tinting system that not only tints brows and lashes for up six weeks, but also achieves an intense and semipermanent skin stain. Unlike other ‘hybrid dyes’ on the market, this product is vegan certified, cruelty free and based on plant ingredients, making it suitable for even the most sensitive of people. Interestingly, it the first ever lash and brow tinting system to be compliant with FDA standards in the USA! When introducing a patented product to a market that is so familiar with tinting, it is crucial that users understand the unique application technique of Intense Brow(n)s due to nature of the plant ingredients.”

Education has evolved drastically over the past few years tell us some of the major changes you have seen and how have you have adapted?

“We are constantly evolving with the training methods and how these are delivered. We are seeing a huge shift towards:

› Videos rather than written instructions

› QR codes on our packaging

› Rise of social media education including Reels

› Zoom training becoming a permanent part of the education calendar

We are also developing a more interactive experience through a new website which will incorporate video training content as well as treatment hints, FAQs and troubleshooting information. Our Social Media initiatives will also add to the various options for users to ensure a wonderful learning experience.”

Where to do you as an Educator find your inspiration?

“There are many avenues which inspire our learning experiences including:

› Trialing products and sharing this information with our industry;

› Social media, blogs, YouTube, webinars, industry magazines;

› Interacting with college students who have a zest for knowledge;

› Discussions with distributors and salons who provide us with essential feedback on techniques and products;

› The annual RefectoCil International Conference provides us with inspiration on a global scale. It’s fascinating to hear about successes in other countries, sharing stories, hearing about the future innovations of the brand and exchanging ideas on marketing strategies and events.”

HAYLEY SULTANA National Educator

RefectoCil Australia

www.refectocil-australia.com.au

Tell us about your education goals for 2023...

“2023 is a funny year, we have come off the back of Covid19 and are now seeing people hold onto their money and hold back on quality development due to interest rate rises and all of a sudden there being so many new and inexperienced ‘‘trainers’ out there teaching at very low costs, very short courses, certifying people to tattoo faces with no prior industry knowledge and not even hands on doing live models for their training.”

How have you adjusted your online training to offer a broader range of learning?

“For 2023 I have added value to my Beginner Brows Tattoo Course by adding in an extra online course for corrections and removals and adding an online course to my Beginner Lips Course. This adds an extra day of training for my students after they

“

DON’T COMPARE YOURSELF TO THE PEOPLE WHO INSPIRE YOU, AS THAT WILL ONLY MAKE YOU FEEL INADEQUATE…COMPARE YOURSELF TO YOU AND THE WORK YOU DID YESTERDAY AND THE SALES TARGET YOU SMASHED LAST WEEK AND THE SKIN CONDITION YOU IMPROVED LAST MONTH. YOU ARE YOUR BIGGEST COMPETITION.” –

WESTLEY

have finished their hands on training with me, on top of their lifetime support I still do with love and passion for the cosmetic tattoo industry and eagerness to see my students succeed. I would never cheapen my course and cut it down in size as nothing can be missed in such a risky career choice, but I will always look for new things that can add value to the students investment.

I’m also looking to collaborate with other

beauty trainers who can add value to my and their businesses and our students. I think collaboration is a great way to add that extra bit of excitement to your career as a trainer but also open new doors to things you may not have initially thought possible. I have an amazing training room fully equipped and licensed for industry companies and trainers to rent from 2023 too!

GEORGIE

I myself love to do extra courses especially in self help and always love learning new techniques and new devices we can add to our clinic. This year I have already booked myself three different courses with various motivational speakers and life coaches to keep 2023 a positive one for me.”

What are some of your main goals when it comes to staff education this year?

“Every year I always set aside days for my staff for development in anything they want. Even though they are all already incredible cosmetic tattooists, lash and brow artists and skin therapists , you can never stop learning and there is always something new! I’m looking at a few new devices for my skin girls to use, upgrading our tattoo removal machine and bringing in HIFU also. I like to host international PMU trainers in our Academy each year also and will always give my team the opportunity to learn from these trainers. I think it’s so so important to keep up with training as our industry is ever evolving and you don’t want to be left behind.

Sending my team to conferences is always fun too, I think conferences are actually so good for beauty therapists and cosmetic tattooists to attend as there is so much to learn from so many artists and the value in seeing and learning from multiple people in one day is second to none. When a trainer only has one hour on stage, they are going to get to the point very quickly and give you the most important information without all the extra fluff.”

What is the best piece of advice you’ve been given when it comes to education?

“In the cosmetic tattoo world and really any career choice is that you are your biggest competition, compete with who you are today and better yourself. There a big difference between INSPIRATION and COMPARISON, you can be INSPIRED by someone, know you want to be experienced like them, produce good work like them, work hard and develop yourself to be successful like them.

But don’t COMPARE yourself to the people who inspire you, as that will only make you feel inadequate … compare yourself to you and the work you did yesterday and the sales target you smashed last week and the skin condition you

improved last month. You are your biggest competition.”

Any major highlights that you will be focusing on?

“My focus is first and foremost on my Distinctive Features Cosmetic Tattoo students and of course, my kids, however, my other brand and company Australian Colour Technologies co-owned with Kelly Inglis, has just brought a skincare brand over from Germany called BDR Medical Beauty. We launched this just as Covid19 hit, which made for a very difficult time to be launching a high end dermaceutical skin care line whilst everyone was in lockdown and under restrictions. Now all of that is over we are focusing on getting the retail and professional range into clinics across Australia and New Zealand, the results are incredible and the products are amazing.”

How have you manage to promote the product and its effectiveness?

“We have exhibited already at Sydney beauty expo last year and the ABIC conference this year. We will be having a stand at the 2023 Beauty Expo and performing treatments for BDR Medical Beauty plus I will be educating on our stand and performing cosmetic tattoo treatments also using our other known and loved PMU brand Goldeneye Micropigmentation. We will also be exhibiting as Gold Sponsors in Brisbane at Browzacon in May, where I will be also tattooing on our stand and showcasing all of our cosmetic tattoo products and devices.”

Education has evolved drastically over the past few years tell us some of the major changes you have seen and how have you have adapted?

There has been so much change in our industry, mainly in the online world. Which as a Cosmetic Tattoo trainer, I have to say I disagree with this being available to beginners. It definitely has its place for people who live remotely and want to level up their skills but learning online as a beginner for a treatment so invasive and dangerous with no one to be by your side when you tattoo your first face is scary. Being a specialist in tattoo removal and corrections, we at Distinctive Features see at least 5-10 removals and fix ups per week due to poor training of the person who originally did the service, often coming from someone who has only learnt online.

Online courses for the cosmetic tattoo world should be for advanced artists only who already know how to tattoo skin. So clearly there is definitely a place for it but not in the hands of a beginner. I have adapted myself to this by writing a few online courses of my own. Seeing so many corrections and removals of bad brows and cosmetic tattoos, and not to mention being a beginner and making your own mistakes, people needed to learn corrections and removals FAST! Especially as a beginner, they need to learn how to fix or remove their own work as this in itself is one of the biggest lessons… you learn more from your mistakes than ever from your success. I decided to make this course which I used to teach face to face online as I could actually make it more accessible for people who didn’t want to or have the means to travel to Melbourne at set dates. I also found I could add so much more information into the online course which added value and lowered the cost due to not having to do it face to face, and still have the capacity to support my students ongoing.

I’ve also written a lip tattoo online course, due to all of the other courses now going online with other trainers from around the world.

Although I still recommend them doing their first model in a face to face training environment or with a fellow experienced colleague in shadow. This year I’m looking to going to Germany, Las Vegas plus Brisbane and Sydney for a few seminars where you get to see so many amazing artists... I see so many new and emerging brands and devices plus all the other expos are definitely a must see.”

GEORGIE WESTLEY Director/Educator www.distinctivefeatures.com.au

Tell us how you came to set up your company Dermaplanning?

“I opened Dermaplaning Australia in 2013 after discovering a huge market gap. Nobody knew what dermaplaning was. I contacted companies in the USA and Canada to gain more information on training and supplies. I designed my product range, starting with three essential products. Today we are the largest supplier and trainer of dermaplaning in Australia and New Zealand.”

What are the specific services you offer?

“My main focus is dermaplaning. Dermaplaning is a medical exfoliation method. This treatment removes all unwanted skin and hair from the skin’s surface, leaving the skin super smooth. I also offer Skin Needling, Skincare and advanced dermaplaning courses.”

You have been in the industry more than 25 years how have you seen this change?

“The beauty industry has evolved from skincare to science and technology. Treatments are invasive, highly stimulating and produce incredible results. The current industry has never been this strong. In the past, doctors were not interested in the beauty industry. Today, many doctors leave their industry to work in the beauty industry.”

Education is such a huge part of the skincare industry why do you think it is so important?

“Education needs to be at the top of all activities. Therapists today have colossal competition. If you stop with education, you will fall behind. Education makes you grow as a person. You can never have enough education.”

Tell us about your online offering?

“I have developed online courses for professionals. Students receive a training package from me. The package includes a professional kit, digital educational manual and diploma in dermaplaning. This applies to all my courses. Students complete a quiz before they start with the practical. The practical component is monitored via video recordings. Students take videos of their work. They need to complete three models. My online courses are top-rated, as it provides flexibility to many therapists who work full-time.”

Did you notice that online education became incredibly popular during lockdown?

“The lockdown opened different opportunities for therapists to study at home. My online courses were released during Covid. Online courses are far more popular than one-on-one courses.”

You also have a huge face to face education offering – what do you offer in this space?

“My one-on-one courses allow clinic owners to educate their staff on dermaplaning. I have trainers in Perth, Melbourne, ACT, Sydney and Gold Coast. Clinic owners either travel to my trainers or trainers will travel to the clinic. My trainers work through the theory and practical components during this training session. Therapists have the opportunity to practice with each other.”

How important is it to still have face to face training – what are the benefits?

“One-on-one training provides a direct communication opportunity. Therapists can ask questions, can practice and learn from the trainer. Therapists can touch, smell and apply all products. At the end of the training session, the therapist receives their diploma. The cherry on top!”

Can you share with us your most popular online courses?

“Dermaplaning is by far the most popular course. It is by far the best exfoliation method available. Many women struggle with unwanted facial hair. This is the only treatment available that treats the skin on many levels. It is this incredible result that makes dermaplaning the most popular course.”

What is the value of education and training for staff?

“Education forms the foundation of any business. Trained staff are assets to any business. Education is necessary for the clinic to continue and retain clients.”

Tell us about your own upskilling and learning where do you find inspiration?

“Education has been my foundation since I left school in 1985. If you want to be at the top of the industry and call yourself the expert, you need the guns to support you. I have done many diplomas and degree qualifications to make me an expert in my industry. My education made me the winner of many awards. In 2018 I won the ABIA Hall of fame award. That was the highest achievement of my career. My plans for 2023 are to build a more substantial business. Developing new skin care products, training more students, and finishing my two degrees.”

RIANA JANSE VAN RENSBURG Director of Dermaplaning Australia & Aesthetic Medicine Canberra

“ONE-ON-ONE TRAINING PROVIDES A DIRECT COMMUNICATION OPPORTUNITY. THERAPISTS CAN ASK QUESTIONS, CAN PRACTICE AND LEARN FROM THE TRAINER. THERAPISTS CAN TOUCH, SMELL AND APPLY ALL PRODUCTS. AT THE END OF THE TRAINING SESSION, THE THERAPIST RECEIVES THEIR DIPLOMA. THE CHERRY ON TOP!”

–RIANA JANSE VAN RENSBURG

“LISTEN, LEARN AND INSPIRE. WE ALL ARE AT DIFFERENT STAGES IN OUR CAREERS ALONG WITH WHOM YOU TEACH. SO BEING PRESENT EVERY TIME YOU ARE TRAINING AND MAKING SURE EVERYONE IS COMFORTABLE AND GOES AWAY WITH THE RIGHT INFORMATION IS KEY. IT IS ALSO IMPORTANT TO IMPART INSPIRATION FOR THEM TO ALWAYS KEEP LEARNING IN THE AIM OF GETTING THE BEST RESULTS FOR THEIR CLIENTS.”

Tell us about your education goals for 2023.

“As a team, our goal is to offer our clinic partners a multi-tiered approach to training so currently, we are building the online platform with specialised training on combination treatments, pre-recorded workshops and making sure the therapists have the latest and most up to date information from our international suppliers. Allowing the clinics and therapists to have a multi-layer format of different training options - from face-to-face workshops to our national online training and in-clinic power sessions - means we can cater for all types of learning that each individual might need.”

What are some of your main goals when it comes to staff education this year?

“Achieving internal growth for not only the education team but for all the different sectors of Advanced Cosmeceuticals is really important to ensure a tailored and uniform approach. The Education Team will be attending seminars to upskill and this can vary depending on the trainer as individual growth and satisfaction are very important so they are always looking to expand their knowledge at every opportunity. BDMs through to the customer service team require different tools to succeed so templates will be created to provide them with what they require in their field when learning about the different ranges that we have in our portfolio of brands.”

What is the best piece of advice you’ve been given when it comes to education?

“Listen, Learn and Inspire. We all are at different stages in our careers along with whom you teach. So being present every time you are training and making sure everyone is comfortable and goes away with the right information is key. It is also important to impart inspiration for them to always keep learning in the aim of getting the best results for their clients.”

Any major highlights that you will be focusing on?

“We have an Advanced Cosmeceuticals education day coming up where we will bring all the educators across ANZ together. We have some exciting launches from our hero brands, Medik8 and mesoestetic, with product releases featuring new generation ingredients and technology coming in the next few months. I will be working in collaboration with the brand

managers and Advanced Cosmeceuticals education and sales team to ensure these are a success.”

Education has evolved drastically over the past few years tell us some of the major changes you have seen and how have you have adapted?

“We saw the implementation of our online platform which has really taken over and been at the forefront of training as not only have we been able to create workshops but more content can be delivered. It has also meant we can be in front of more therapists at one time. Therapists are really savvy and their love for delivery systems and ingredients along with combination treatments to treat the skin has meant we have been working hard to make sure the workshops are relevant to the present industry along with the right knowledge and information being shared.”

Where do you as an Educator find your inspiration?

“Last year I was lucky enough to attend Train The Trainer with Medik8 and mesoestetic. Being surrounded by leading worldwide trainers in different countries along with the opportunity of learning from international trainers from the brand, gives you access to the latest information straight from the scientists and formulators themselves. For myself, having the ability to go into the laboratories and experience firsthand is an asset that also benefits my team. What we have access to at Advanced Cosmeceuticals are the top skincare brands in the worldsomething I am very grateful for and it really is an experience of a lifetime in my career as an educator.”

FIONA DOSEN ANZ Education Manager

Advanced Cosmeceuticals

www.advancedcosmeceuticals.com.au

Lilliane, you are so passionate about education and training the next generation of therapists, tell us why.

“Since starting out in beauty therapy over 40 years ago, improving the quality of education across the industry has always been incredibly important to me. Through owning my own salon and developing our range of professional waxes, I have seen firsthand the difference education, together with quality products makes. Providing therapists with confidence and creating an experience for clients that will have them returning time and time again!

As one of the world’s leading manufacturers of wax, we understand the role we play in shaping the industry’s future. I consider the opportunity to ensure the longevity and prosperity of this industry not a duty, but a privilege. A chance to give back to our community that means so much to me. To embrace the next generation of beauty therapists and ensure they have a sustainable career in which they can thrive.”

You are releasing a new Brazilian Waxing online course, what should people expect?

“Brazilian Waxing is such a large and profitable area of the beauty industry, but is so often seen as a intimidating prospect. I wanted to use my years of knowledge and the signature techniques I have developed to provide the next generation of therapists with confidence to perform the perfect Brazilian Wax.

Although I have travelled the world teaching these movements, this is the first time therapists will be able to truly step inside my world and learn my career changing methods!

With step-by-step masterclass instructions and an in depth manual, that can be undertaken at your own pace, this course really will revolutionise your waxing. Taking the foundation you learn in formal training and breaking it down into logical, professional steps. Transforming Brazilian Waxing from a daunting treatment, to an artful performance, completed with polished expertise, ease of movements, a logical flow and comfort for your client.

Educating therapists on revolutionary techniques and providing knowledge on waxes and products specially formulated to deliver the smoothest and most comfortable experience possible – the

ultimate Brazilian. Allowing therapists to embrace Brazilian Waxing with the confidence and credibility that only specialised education and quality products can provide!”

Tell us, what are the advantages for you doing online training?

“During the pandemic, we had to adapt to and broaden the ways in which we educated and engaged with salons and therapists. Through doing this, we realised how many therapists would benefit from a course that could be completed from the comfort of their own home or salon, at a time and pace that suited them.

Whether they were a recent graduate wanting to improve their technique, or an experienced therapist brushing up on their skills between clients. We wanted to provide an experience that was accessible to everyone.

The release of our Basics of Total Body Waxing Course in 2020 received an incredible response! We have spent the past year crafting our XXX Female Brazilian Waxing Masterclass and are so excited to be releasing it as an online course via the Caronlab Australia website caronlab.com.au.

While this course is online, personalised, professional support is always available, with Caronlab trainers on hand for one on one zoom sessions as required. Upon course completion and in addition to their Certificate, participants are also invited to submit a video of their waxing method to be viewed by professional Caronlab Trainers. Allowing us to leverage the ease of online learning and the expertise of our 40 years’ experience to empower and educate the next generation of beauty therapists!”

LILLIANE CARON Owner/Director Caronlab

“I WANTED TO USE MY YEARS OF KNOWLEDGE AND THE SIGNATURE TECHNIQUES I HAVE DEVELOPED TO PROVIDE THE NEXT GENERATION OF THERAPISTS WITH CONFIDENCE TO PERFORM THE PERFECT BRAZILIAN WAX.” – LILLIANE CARON

Unlimited team members

Invite your entire team to join your account and stay up-to-date with their schedules

Unlimited locations

Manage multiple venues from one main account with no limitations

Unlimited clients

Track client history, take notes and keep them engaged with free integrated email notifications

Unlimited appointment bookings

Get bookings 24/7 with realtime slot availability and fill your calendar overnight

Unlimited product inventory

Add unlimited products, generate orders and manage your online shop and stock inventory on-the-go

Unlimited reporting and analytics

Monitor how your business is doing with live dashboards and financial reporting

GLOW BEAUTY

IS THE ONE-STOP-SHOP THAT CAN’T BE BEAT

glow Beauty has it all. Located on the NSW Central Coast the business offers aesthetic services ranging from waxing to hairdressing at not one, but two unique sites. Hannah Gay chats to Emma Chappell, Operations Manager and PA to business owner, Jade Pentony on the countless offerings available at glow Beauty Space and glow Beauty Bar.

WHAT IS GLOW BEAUTY?

Your salons are located in Wamberal around 1.5 hours north of Sydney.

Describe the area.

“Hidden beaches, coastal rainforests, clifftop panoramic views and six national parks - all on our doorstep; a beautiful stretch of coastline! Wamberal and Terrigal boast shops, bars, a lively cafe culture, bustling pubs, cocktail bars and restaurants.”

What percentage of your clients are return visitors versus tourists?

“[Wamberal] is a hotspot for tourists and locals alike. Whilst summer sees our beaches and bars bustling with visitors, our clientele is made up of long-term guests from Sydney up to Newcastle. We are so very lucky to have such incredible clientele on The Central Coast. Our percentage of return clients is around 85% but we have also loved looking after visitors to the area. Our online booking system means those enjoying their holidays have been able to book services easily, and we have seen them for the duration of their stay. The bar has been popular for those with friends accompanying them on appointments. Who wouldn’t want to enjoy a fresh cold cocktail after a day at the beach?!”

Describe the look and feel of your salons. What’s the difference between your glow Salon and your glow Bar?

“The message behind the glow brand is ‘Darling, it’s pretty done with purpose’. Both spaces were designed by Xanthe of Studio Highfield.

glow Beauty Space was designed with efficiency, beauty and luxury; a place where guests feel the indulgence without the inefficiencies of a day spa.

glow Beauty Bar came after extreme growth. We wanted a space to be able to cater for groups and parties ; somewhere you could enjoy preparation for an event with friends. The idea of a style/skin/ nail bar came together with the space on Ocean View Drive - a stone’s throw from Wamberal and Terrigal Beaches, the perfect destination from beach to bar!

The space was designed with a Californian feel, encapsulating its home and ease of use (plenty of free road parking). Beyond aesthetics, the bar brings an entire creative team together; you can see our

dermal therapists and brow artists at work whilst our styling team work the flow of the bar.”

THE GLOW BEAUTY DIFFERENCE

Your business offers both beauty services and hair services. Why have you opted to offer both over just the one?

“Our complete beauty approach means there is no one else like us on The Coast. For most people they will need to visit multiple hair and skin specialists for their beauty needs. Our multi-service model allows our guests access to everything in one location. By removing the unnecessary steps to our services, our clients save time and money while still enjoying premium treatments.”

Your beauty menu alone is also packed! Do you have different staff members performing different treatments? Or are all of your staff trained on all duties (from facials to manicures)?

“glow boasts a team of 34! We have staff who are experts in their field - we have dermal therapists, beauty therapists, brow artists, nail artists, hair stylists, colour specialists, hair extensionists, make up artists, and a young apprentice team of five whom we train in-house and at TAFE. glow offers regular in-house and off-site training. We have a dedicated Training and Education Manager to ensure glow is at the top of its game and at the forefront of our industry!”

Describe the staffing situation right now. Do you have any issues sourcing experienced, long-term staff?

“glow prides itself on its inclusive approach to employment. We have such a strong culture of trust and connection. Being able to employ and manage so many part-time working mums is something we are proud of. Offering highly-skilled, passionate women a space to learn, thrive and practice their skills part-time was, pre-COVID, certainly unheard of.

Our industry has always required evenings and weekends which can make the juggle of life extremely difficult. For our glow girls that don’t have children, we work hard to ensure they have evenings and Saturdays to enjoy; we don’t want any of our girls missing life events because of work.

[Managing] so many staff is a full-time job and a heavy investment at glow. We have a management team of six to ensure the health and happiness of our team. There are girls that have been working with Jade for almost two decades! Home isn’t a place, it’s a feeling.”

“Being able to employ and manage so many part-time working mums is something we are proud of.

List the beauty brands you retail and use in your backbar.

“In beauty, we work with Jan Marini, mesoestetic, and CREME (glow’s soonto-launch skincare line).”

THE FUTURE OF GLOW BEAUTY

What are your business goals for 2023?

“2023 will be our first full year since COVID. We are excited to continue to develop our young team onto the floor; we have in the past four years of glow had four apprentices qualify in their field!

We are looking to pursue plans for more off-site glow services, largely due to a huge demand in weddings and events. We would love to work with more freelance artists for this.

We are looking for a beauty apprentice to join our incredible beauty team; [offer] more training and education from our industry greats! We are a huge social hub here at glow and have a big birthday to celebrate in Bali this year.

And lastly, something we have been working on for some time - the launch of our skincare range!” n

“Being able to employ and manage so many parttime working mums is something we are proud of. Offering highly-skilled, passionate women a space to learn, thrive and practice their skills part-time was, pre-COVID, certainly unheard of.”

POWER Players THE

The beauty industry is filled with leading luminaries who have paved the way for entrepreneurs in the skincare and makeup landscape. Anita Quade chats to the stellar lineup of founders to find out their career highlights, their best advice to ensure success and their plans for the future.

ULTRADERM

Tell us how you got into the skincare industry...

“I initially started out in the medical field and after having children I was inspired to create a children’s bath product which got me interested and excited in products and their formulation. I was later approached and given opportunities to distribute beauty supplies and product into salons in Victoria and later on, to expand into Queensland. Following our move to Queensland, I became more involved with the skincare distribution side of the industry which led me to rediscover my love of ingredients and product formulation. After a period of research, product formulations and trials, it all came together with Ultraderm Skincare being launched in 2009.”

What has been your biggest challenge throughout your career?

“There have been two main challenges one of which is timing. We always find that the “timing” isn’t quite right. You might be working in one field and finding the time to pursue your passion is hard or the economic outlook may not be positive when you first start out. Recognising that there will never be a perfect time to start a project, the best time is just to start as action is what moves you forward.

The other challenge is from the manufacturing side. There are a lot of factors that must align when bringing out a product; ingredients, formulas, packaging and distribution. A hold up in one area causes a delay across the board. As we continue to grow as a brand following the events of the

last few years we have had to learn how to plan for the unexpected so that we can overcome obstacles that are out of our control.

Tell us your strongest strength as an entrepreneur?

“I feel that as a company and brand we found our niche in the market and we have stayed true to it. I say this is a strength as it is easy to be swayed by “shiny object syndrome” and every new trend that you may encounter in the marketplace. We value loyalty and commitment, and we strive to provide our clients with high quality products and services over the term of their relationship with us. We also embed this into our work place culture to support and uplift our valued employees.”

What mantra do you live by in business

“I’m often heard to say ‘we need to keep moving forward, no looking back at what has happened in the past’. This applies to all things, keep looking forward towards your goals and plans. Keep your focus on the steps and actions that you need to take to reach your destination. Don’t let past events or mistakes stop you from getting to where you need to be in life and in business.”

Most powerful piece of advice you can offer other leaders?

“There isn’t one single piece of advice that I can offer to other leaders as leaders often have to wear many hats within their business especially when it first starts. My top three would be:

Strategic thinking - this can sometimes be the reason that you went into business in the first place because you could see where a market need wasn’t being met. So the ability to see beyond what currently exists and to imagine and create new opportunities and possibilities. This also involves the ability to think ahead, plan and pivot to help achieve the goals you have set and solve problems as they occur.

Embrace learning and don’t

be afraid to take risks and make mistakes.

Resilience – We all know that the act of being in business presents regular challenges and stressors so the ability to bounce back from setbacks, destress and maintain

Motivation is absolutely essential. Recognise what revives you and keeps you strong in all the ways that are important and practice the selfcare that enables you to maintain your strength.” n

PAULINE VALLE Ultraderm Creator www.ultraderm.com.au

“We value loyalty and commitment, and we strive to provide our clients with high quality products and services over the term of their relationship with us. We also embed this into our work place culture to support and uplift our valued employees.”

VICTORIA CURTIS

Tell us how you got into the skincare/beauty industry?

“I always felt that I was destined to work in the beauty industry. It was in my blood and something I felt incredibly passionate about from a very young age!

When I completed my University degree in the USA, I came back to Australia and was fortunate enough to receive a Graduate Position in the L’Oreal Australia Marketing Department. It was during this time that I noticed a gap in the salon / professional industry. I felt that there was an opportunity to launch a luxury cosmetics brand exclusively for Salons and Medi Spas. My vision and point of difference was to combine the chic and style of designer cosmetics with the high quality, pharmaceutical grade ingredients that complimented a salons’ services and acted as the final step in their client’s treatment plan.”

What has been your biggest challenge throughout your career?

“I personally look at challenges as opportunities. The most recent challenge we have faced, is our clients are savvier than ever now when it comes to makeup thanks to social media and the internet. They are using products that they never knew existed and are more inclined to experiment with their makeup. This means that we need to react to the market and their demands faster than ever. As the owner of a boutique Australian brand, I believe that

this is a huge advantage that we have, over some of the larger international salon brands. We have the ability to react quickly to change and therefore can meet the needs of our customers sooner.”

Tell us your strongest stand out strength as an entrepreneur?

“I have never been afraid of rejection or a ‘no’ in business. I am only afraid of missing an opportunity, which fuels my motivation to keep going and stay on my own path with the bigger picture in mind. I’ve always had a positive outlook and have chosen to perceive a ‘no’ as a guide in the right direction. A ‘no’ is one step closer to a ‘yes’ and the best way to determine which opportunities will lead you towards your goal sooner. Being resilient and persistent are traits that most entrepreneurs possess, as well as being passionate and having the ability to communicate and share that passion with others. It comes

down to confidence, your clients can always feel positive energy - it is infectious. I’ve always been a strong believer in this and I believe it has been the key to my success in business as an entrepreneur.”

What mantra do you live by in business?

“Stay in your lane! I am never swayed or intimidated by competition, rather I am inspired by it!

Focusing on what you do best as an individual and as a brand, whilst constantly working on perfecting and improving what you do. This is the best way to succeed in business. Your brand will naturally evolve over time and growing with the brand,

staying on your path and making decisions that are best for your customers, is critical. The minute you start looking over your shoulder at what everyone else is doing, is the moment you lose focus and momentum. Always keep a close eye on industry trends and changes - that goes without saying, however my advice is to maintain perspective, use smart decision making and never change your brand values because of what someone else is doing - this is what sets you apart from your competition and gives your unique a point of difference!”

Most powerful piece of advice you can offer other leaders?

“Always have a big brand mentality! Act like a big brand, make decisions like a big brand and market and promote your brand as though it is big!

In a world where Australian brands are competing on the world stage against multinations, we need to step up and offer the quality and the service that the international brands are offering. Perception is reality, so if you are starting out, focus on your branding, marketing and customer service. This will ultimately determine the way that your market perceives you.” n

VICTORIA CURTIS Founder Curtis Collection www.curtiscollection.com.au

“Stay in your lane! I am never swayed or intimidated by competition, rather I am inspired by it! Focusing on what you do best as an individual and as a brand, whilst constantly working on perfecting and improving what you do. This is the best way to succeed in business.”

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LYCON COSMETICS

What has been your biggest challenge throughout your career?

“Things are ever evolving, especially in the beauty industry. Staying true to the LYCON brand whilst adapting to this changing landscape is a constant challenge. Whether that be changes to trends in the market, changes in what suppliers can provide, or changes in regulations we must adapt and adhere to, not just within Australia, but also globally.

Although it is a constant juggling act we face in the day to day operation at LYCON Cosmetics, it is also a good thing. It means the industry is constantly striving to improve on what it can offer, and how to do better, in order to provide the very best outcomes and solutions for the end user.”

Tell us your strongest stand out strength as an entrepreneur?

“Humility, Integrity, Authenticity.

Tell us how you got into the skincare/beauty industry?

“I sort of fell into it really. Growing up with a Cosmetic Chemist father, I had a great insight into the cosmetic industry, and developed a passion for it. We immigrated from Macedonia to Australia when I was 14, and at this time peers would talk about hair removal, as it was trendy to be hairless in Australia. I wanted to fit in, but knew it was taboo in Macedonian culture, so I had to find a way to secretly do it without my parents knowing. Shaving was not for me, so a few years later and with the help of my father’s contacts

and a formula I had found in a library when I was doing year 12 school assignments, I made my first ever batch of depilatory wax in secret. I loved the experience and never looked back.

I became a beauty therapist when I was 27 and throughout the years my wax became a sought after product, which I reluctantly sold to others. The demand grew quickly and still hasn’t stopped. After 45 years of manufacturing, and expanding into body care and skin care products, wax is still the core of the LYCON business and known as Australia’s #1 wax worldwide.”

In this over saturated market, with an ever increasingly educated user – both from a professional and retail perspective – the consumer has learned how to see straight through a brand or product. Staying true to myself and the LYCON brand has ensured we have stayed genuine and unique, whilst remaining connected to the customer and building trust. This has ensured

the longevity and popularity of the LYCON brand.

I also believe you should never think you know everything, always look, learn, ask questions, listen and carefully evaluate all decisions. This has been key in keeping LYCON Cosmetics thriving for 45 years now.”

What mantra do you live by in business?

“At the core of my business is a passion for what I do and a drive to help others improve their life in one way or another with what I offer. And I always strive to keep an open mind.”

Most powerful piece of advice you can offer other leaders?

“There are a few helpful pieces of advice I have collected throughout my time in business.

1. Quick decision making and adaptability are vital for success, but knowing when not to rush into things at times is also very important.

2. Find your core brand message and stick to it. This is the best way to build trust and loyalty with your demographic and anyone else you have a relationship with along the way.

3. Create a great network of support people – staff and community – that believe in what you are doing and can help you achieve your purpose.

4. Be prepared for the grunt work because there is no easy street.” n

LYDIA JORDANNE Founder Lycon Cosmetics www.lycon.com.au

“In this over saturated market, with an ever increasingly educated user – both from a professional and retail perspective – the consumer has learned how to see straight through a brand or product.”

ELLEEBANA

Tell us how you got into the beauty industry

“There’s a joke around the office that I was born under a massage table, and it’s not too far from the truth. My mother was one of the original pioneers in the Australian beauty industry, she owned a very successful beauty college and wrote the first government accredited diploma of beauty therapy in Australia

All my life I was surrounded by beauty educators and very inspiring people in the beauty industry and it was a natural progression for me to become a 2nd generation beauty educator myself. As soon as I left high school I went and studied make up and beauty at my mothers college and then went on to study personal care formulation and cosmetic chemistry.

Over the years I developed a real passion for creating products and studying the art of eyelash extensions, lash lift, brow shaping and colouration. We created the brand Elleebana which was originally a skin care line, but changed our focus onto lashes and brows, I expanded our offerings in this field and travelled intensely for many years speaking at conferences and performing classes at exhibitions to grow the brand internationally. Elleebana now has head distributors in 60 countries around the world.”

What has been your biggest challenge throughout your career?

“Growing a brand that reaches great levels of success comes with so many challenges. It’s hard to put it down to one challenge that’s been the biggest because everyday it get’s harder and requires pivoting, smart choices and a lot of consistent hard work to grow and be a front runner in the industry.

Throughout my career I’ve had some huge ups and downs, the picture you see on social media is success because everyone likes to see positivity and inspiration. You don’t see all the behind the scenes of struggles with logistics, management and the reality of how eye opening it is when competitors or certain people want to take you down because you’ve had some success. When you first start out in business, it’s easier to have a mindset that you’ve got nothing to lose and everything to gain, as you grow you need to keep that mindset and master it better than ever before. This will help you rise above the challenges that come your way because there’s not a single successful business out there that doesn’t have them. The more you grow, the more you’ll have, but the more rewarding it will be when you overcome those challenges.”

Tell us your strongest stand out strength as an entrepreneur “Many people that work with me will tell you that I inspire others and that I have a knack for bringing people together to make magic happen. If I think about what drives the inspiration though, the word “resilience” comes to mind. I’ve always been a visionary and a big believer in putting yourself out there to make big things happen, but to have great success requires great sacrifice, I’ve had to give up precious time and miss many special occasions with my family over the years in order to take our brand to new heights due to my travel and work schedule. This kind of pressure see’s many families split apart, I’m lucky I have such a supporting wife who is now our CEO and she understands there’s a work

life balance that we need to maintain so that our brand can continue to be leaders in the field.

To be an inspirational leader you have to be mentally strong to be able to push through the noise and remain hyper focused and lift your team up so you can keep running the race together.”

What mantra do you live by in business?

“One that I have been channelling a lot lately is “Consistency in Immersion”. Industry immersion is something I talk to my team and students about often, this is an essential ingredient to keep yourself in the game and to boost your confidence levels. This ultimately helps you strategize your planning and direction and gives insights into what’s new, trending and how you can utilise this in your value ladder. I know the more I immerse myself and the more I keep learning and studying, the more advantages come to me when I’m planning projects. The hardest thing is keeping the energy levels up because immersion requires energy, focus and time. The world of business is moving faster than ever before with rapid changes in technology, education and the way we deliver information to our clients and customers. To have a successful brand with longevity you have to be able to keep up and how do you know if you are keeping up if you’re not immersed in what is going on around you? As the old

saying goes, blink and you can miss it.”

Most powerful piece of advice you can offer other leaders?

“Lead with integrity, lead by example, treat your team with respect and importantly, get a good night’s sleep. We all understand that the reason we go to work each day is because we need to survive and put food on the table, but we have to find the passion in what we do and share that with our team, clients and customers. The passion is what is infectious and gives your life purpose. Money and success are a bi product of the hard work and the passion is what helps to reach new heights of success. Over the last year or two I’ve been saying to my team “I’m not investing in marketing anymore, I’m investing in inspiration!” If it doesn’t inspire me then I say, why are we even doing it?

Investing in inspiration can be hard to see the return on investment some days, but overall in my experience, inspiration is a key ingredient for the success of your brand, business and work life balance.

The final piece of advice is get out of your office and be visible! Be part of the team and get involved, feel the struggles together, feel the wins together, an important role as a leader is to relate with your team and to support and understand everybody from the ground level up. Always remember, being a leader is not a title, it needs to be earned.” n

OTTO MITTER Managing Director Ex-Imports Niche www.eximport.com.au

DERMATONICS

Tell us how you got into the skincare/beauty industry?

“My background includes being a Medical Laboratory Technologist in Canada for several years before completing my PhD in Biochemistry, continuing an additional nine years of research in inflammation and macrophages. I made the move from academic research to the skincare formulation industry formally in 2016. As passionate as I was about my research, I wanted to find a way to translate my knowledge into measurable outcomes in human diseases and conditions. We began to formulate unique products for the skin in 2014 and wanted to mainly use natural extracts that had evidence behind them plus key synthetic active ingredients and determining their effectiveness in key skin conditions. In 2016 we launched our skincare brand Dermatonics and I haven’t looked back and am loving everything we are doing and the results we are achieving with our clinic partners. It has certainly been a switch in gears from my medical and research background, diving into business and the skincare industry, however I know we are changing more lives directly than I probably ever would have in my career as a research scientist.”

What has been your biggest challenge throughout your career?

“In this latest part in my career in the skincare and beauty industry it has been getting our brand out there and becoming well known in the industry. We know there are a lot of great skincare brands out there, so making ourselves known

and reaching the people who need to know about us has been challenging. We have worked hard and always been true to our values and goals for our brand when building our brand awareness, gaining that trust and connecting with those that will be using our products with their clients. We are not here as a trendy brand or as an overnight sensation. We are a serious and resultsdriven skincare brand that is professional with clinical results. We are here for the long run, and we appreciate the hard work and dedication it takes to build our brand and the respect that goes with this. We have enjoyed our entire journey so far and look forward to every step that comes. If I had to share a piece of advice on this challenge, it would be: don’t give up and be true to your brand values and goals.”

Tell us your strongest stand out strength as an entrepreneur?

“My husband and I have very strong science and biomedical engineering backgrounds. This has given us a great advantage in our ability to design our formulations and innovate in our skincare range. We have a wealth of knowledge when it comes to how our formulations can work with and for the skin and the results they can drive in the skin. Our scientific backgrounds are also a strength for us, allowing us to easily

adapt to change in our business. Since we formulate ourselves, we can easily create and adapt formulas to meet needs that we see in the market, that also sit with our philosophy, and can easily adapt to changes that may occur that are out of our control. Our scientific backgrounds also allow us to easily translate our skincare formulations and knowledge into education and training modules for our clinic partners. We embrace every bit of knowledge we have gained, and our education has also taught us that we must never stop learning, and as we continually learn, we continually grow.”

What mantra do you live by in business?

“We are always focusing on creating highly innovative, results-driven skincare products and connecting them with the hands of amazing forwardthinking therapists. A key point here in our business mantra is to not be afraid to be different and create our products as we see they need to be created for the skin and for our clients of clinic partners. You won’t find us creating products just to meet a trend. We will

create products that meet specific needs and demands with our clinic partners and their treatments that will help our clinics address their client concerns. We are not afraid to go against the grain and stay true to our values with this. Connecting with like-minded therapists is a key part of our business philosophy as well. Without our clinic partners, we wouldn’t have a business. Connecting with them, seeing them connect with fellow clinic partners and nurturing the relationships with have with our partners and our team is essential in our business. This is all evident with the title phrase of our closed group for our clinic partners – Connect, Collaborate and Grow – very important components of our business mantra.”

Most powerful piece of advice you can offer other leaders?

“My key piece of advice to other leaders and future leader would be that each business journey is unique. Don’t compare your journey. Everyone has a different starting place in their business, a different set of tools and often different levels of resources and everyone’s background is unique. Don’t worry about what the next person is doing. Set your goals for your business and focus to achieve those goals. Remember your ‘why’ in your business and this will always help you in your business journey and business growth.” n

DR DONNA MARÇAL Founder Dermatonics

“We embrace every bit of knowledge we have gained, and our education has also taught us that we must never stop learning, and as we continually learn, we continually grow.”

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BODYSHOCK THE

THE FACTORS that cause these aesthetic concerns are multifactorial and can impact each patient differently, so having a completely customisable treatment, such as bodyshock by mesoestetic®, allows a tailor-made body protocol. This provides the ideal solution with optimal results, targeting each individual patient and their particular concern

In addition to healthy lifestyle habits, the secret to helping prevent and combat body concerns lies in the combination of the bodyshock aesthetic treatment with a home routine that adapts to the patient’s needs, prolonging and enhancing the results of the professional protocol.

The Personalised Approach

To ensure a completely customised programme, mesoestetic® has opted for diagnostic and monitoring technology with the bodyshock diagnosis system™. This digital platform, available to the professional, analyses the variables associated with the presence of the client’s main concerns and guides the professional in choosing the best treatment approach through a personalised recommendation based on the combination of different products in each session. It also provides comprehensive monitoring of the patient through photographic records and measurements, allowing the professional to analyse the results and the patient to see their treatment personalisation is essential progress.

Treatment personalisation is essential due to the great diversity of triggers that influence the development of body concerns. This makes it possible to respond to the patient’s specific needs and create customised experiences in each session, encouraging patient adherence to the treatment. Personalisation begins in the first phase of treatment: diagnosis, a key and very important phase in which all the patient’s data (history, lifestyle habits, concerns, etc.) must be analysed in order to create an individualised treatment, that is 100% adapted to the patient. Using digital diagnostic and monitoring technology with the bodyshock diagnosis system™ allows the professional to analyse the variables associated with the the client’s main body concerns and guides the professional in terms of treatment protocol through a personalised recommendation

based on the combination of different products in each session. It also allows comprehensive monitoring of the patient to achieve optimal outcomes.

Active Ingredients

In terms of efficacy, our objective is to use encapsulated active ingredients that enhance their absorption, helping to deliver the molecules to the target area. Innovation in encapsulation technologies has become a great asset in optimising the efficacy of bodyshock. The ability to provide a cocktail of encapsulated active ingredients, such as niosomes, helps increase the efficacy of bodyshock formulas, protecting the active ingredients from degradation and releasing them into the target areas of the skin where they will be most effective.

Formulas endorsed by proven results with encapsulated active ingredients to provide optimum penetration into target areas of the body are of utmost importance, as are innovative textures that are easily applied and allow for proper absorption. To enhance the absorption of the formulas, mesoestetic® has also developed specific massage techniques depending on the treatment area. This combination of formula efficacy combined with specific massage techniques provided by the professional exerts a synergistic action that maximises the results of the treatment. The home products also have innovative application systems that allow the treatment area to be worked on, enhancing the benefit of each formula in the daily body routine. These applicators make it possible to promote a draining effect, stimulate the treatment area and improve the overall experience, providing a feeling of well-being for the patient.

The efficacy of bodyshock body treatments has been demonstrated with in vitro studies, which is the way to quantitatively demonstrate the efficacy of the formulas; and with clinical studies that allow us to see the efficacy of the product in real cases. At mesoestetic® we are committed to bringing confidence, clarity and scientific rigour to the world of beauty. Since our inception, we have been committed to developing treatments and products of the highest quality and efficacy, always backed by the results of numerous studies.

Elisa graduated in pharmacy where her interest in dermatology led her to specialise in dermapharmacy and the application of drugs in aesthetic medicine. She completed a master’s degree in cosmetic development in Paris, after which she turned her professional career towards marketing in the aesthetics sector.

www.advancedcosmeceuticals.com.au

The demand for body solutions has increased in recent years, especially among female clients – among the most prevalent concerns are cellulite, localised fat, flaccidity and stretch marks. Global Product Manager at mesoestetic® Elisa Tapia reveals the latest treatment solutions utilising the bodyshock diagnosis system.

A LONG WAY TO THE TOP

Anastasia Beverly Hills, The Beauty Chef and Kester Black Founders Share the Biggest Challenges They’ve Overcome in Business.

IN LIGHT of the recent International Women’s Day in March, the founders of some of Australia’s (and the world’s) most respected beauty brands have detailed where they have hit roadblocks in their careers, and how they’ve come out on top.

What’s the biggest challenge you’ve faced and overcome as a brand founder?

Anastasia Soare, founder of Anastasia Beverly Hills said: “There are certain challenges you encounter while navigating a new country that only other immigrants can truly understand. I was constantly on a mission – to convince the bank to give me a credit card, to convince the landlord to rent me the salon space, to convince detractors that eyebrows could be big business. I believed in my vision, and that is what kept me going. I’ve learned to never give up and never take no for an answer. Skills you can learn, experience you can gain, but determination and passion will be your guiding lights.”

Carla Oates, founder of The Beauty Chef said: “By far the biggest challenge initially was that there was no category for the product when we launched in 2009 — the buyers were stumped about where to

put it within their stores. The concept of inner beauty was very left of field and the idea of an inner beauty powder formulated from fermented foods with probiotic bacteria for gut health and glowing skin was even weirder! I was told by numerous people that it was too strange a concept and wouldn’t ever take off. But I felt so passionate about what I had discovered — a real solution to skin and gut issues that I knew worked. If you look after your gut, your skin will not only be healthier, but your body and mind will be too.

Since then, the inner beauty category has continued to grow and grow. I truly believe that “beauty is wellness” and “wellness is beauty” and it’s this ethos running through everything we do at The Beauty Chef that has set us apart from our competitors.”

Anna Ross, founder of Kester Black said: “Kester Black was actually originally a jewellery line. I wanted to add some colour to one of my sterling silver rings designs.

I then found out that you can colour silver with enamel paint, so went out and purchased some nail polish (which is also enamel paint) to test the theory. After not loving many of the nail polish options out there, I began researching further into the beauty industry and was appalled that no cosmetics on the market seemed to take ethical production seriously. Sourcing sustainable packaging options was very difficult to begin with, however after investigation I found something that worked and launched 6 colours in August 2014 which tripled my turnover within 3 months - and look where we are now!” n

“I’ve learned to never give up and never take no for an answer. Skills you can learn, experience you can gain, but determination and passion will be your guiding lights.” Anastasia Soare

Carla Oates – The Beauty Chef

Anastasia Soare –Anastasia Beverly Hills

Anna Ross – Kester Black

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The fourth installment is returning to Sydney.

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Join us for presentations and panels from industry leaders and get ready to explore the latest trends, technologies, and news from well-loved and up and coming brands.

New to the 2023 line-up will be masterclasses, business coaching, and treatment demos.

Designed to inspire, BEAUTY & SPA Insiders also provides the opportunity to connect and celebrate with like-minded professionals from across the industry.

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SKINFLUENCER

Sydney based content creator Amelia Singson Kemp is a powerful leader in the industry as a beauty creator with the ability to speak about beauty products and how to partner with brands while building an audience based on trust. Also, the ability to promote, sell and influence purchases within the industry. Ariana Pezeshki speaks to Amelia Singson Kemp about her power and how she educates her online audience on the tips and tricks of the trade.

MY NAME is Amelia Singson Kemp and I specialise in creating informative beauty material as a content creator. Despite the fact that I am also a makeup artist, I now devote all of my time to sharing my knowledge on social media. Warm and Fuzzy is the name of my pop culture and nostalgia podcast.

I originally wanted to get involved in the beauty industry to create beauty content for my social media channels, but also for brands that revolve mostly around educating and also giving my honest opinion on products I’m trialling. I’ve always loved beauty and how transformational make-up can be - not just for someone’s appearance but how it affects their energy and the confidence that can come from that.

Early in my career, I began working as a Christmas casual at Mecca when I was 19 because my mum said I needed a job during uni holidays. As you can imagine, being in a beauty wonderland was far more interesting than sitting in a lecture theatre, so with my parents’ blessing I ditched university to study makeup artistry and my beauty journey began there.

Fast forward a decade later and some change, working in sales for Mecca and MAC, then later in Education and Training for brands within Sephora and finally in Marketing for a skincare brand, I’ve pivoted to sharing all the tips and tricks I’ve learned over the years with my online audience.

Entering the beauty world of course comes with doubts, and for me, it was all tied to self-doubt. I’ve been told to share my makeup artistry on social media since 2013 and it took me a long time embarrassingly before I felt confident enough to do it. In my head, there was always someone better than me, someone more skilled than me, so why should I try? I still think that way sometimes and I have to remind myself there’s room for everyone in this industry. I follow so many different people for beauty tips so why shouldn’t I be here sharing my opinions, my knowledge on beauty and my experience?

My content is educational but it’s also, I hope, relatable and easy to digest. I don’t have a biology degree or a dermal therapist diploma, I’ve just worked with and used a tonne of products for many years and want to share what I’ve learned. I try to throw in a little bit of lifestyle from time to time because it is nice to share bits

and pieces of my life and who I am, rather than just educational things all the time. When it comes to reviewing products, I have an audience that relies on me for honest opinions on beauty products and techniques. It is a lot of responsibility but it’s something I enjoy and wouldn’t change for the world. I’m grateful to be in this position. I always test new products before I commit to a partnership with a brand. It’s important for me to know and love the product before I share any information about it with my audience and I really pride myself on my honesty and authenticity as a voice in the beauty space. People look to me for my genuine thoughts on products and how does it help them if I’m always saying ‘I’m obsessed’ with something? I also remind myself that my mum, family and my friends’ mums buy products based on my reviews so I’m not going to recommend something that I wouldn’t want them using. Granted, not every product is going to work for me, I’m aware of that so I do keep an open mind and will still sometimes recommend something that may not have personally worked for me but may be right for them.

I have to already be familiar with the brand and use their products. I’m hesitant to work with brands on something I’ve never tried before because I can’t guarantee that I’ll like the product (or that I can even use it!). Brands are thankfully, really understanding in those situations and will often send me the product far enough in advance for me to try and we go from there. Their values and ethics as a company are also important to me, being cruelty-free and sustainable in particular. But I’m not perfect and I know there will be products and brands that don’t align with my values that I might try just to see what the hype is about.

In my experience with brand partnerships, it’s been about who I know in the industry and then whether the content I create aligns with the brands I want to work with. The beauty industry is small so it’s important to put yourself out there because you never know who’s watching! Posting content consistently, making friends with other creators and engaging with their posts and those from brands are all ways to get your name out there. Don’t wait for a brand to gift you something if you want to try it, if it is within your budget to buy a product you want to try and review - I say do it! I would post that

content, and tag the brand. Of course, that doesn’t always lead to a partnership but it is important to have organic content ready to share in case they do come knocking. When I was first starting out, it helped to have friends who are also beauty creators because they were willing to share brand contacts or put in a good word for me and I’ve done the same for newer creators because I understand that some kind words from a friend to a brand or agency you dream of working with is sometimes all you need to get your foot in the door.

I also have a manager now and it has been invaluable in helping to get those brand deals. She has so much industry knowledge and is incredible at relationship building, so I have her to thank for my recent partnerships because those brands may have never noticed me if it wasn’t for her.

There is a lot of power and pressure that comes with giving a positive review, however, I always try to give products a fair go before I form any opinions. If it doesn’t work for me, that’s fine, it might work great for someone else. I’ll always share this with the brand because they appreciate the feedback, good or bad. I will never say anything hurtful or disparaging about a brand or its product if it didn’t work for me so don’t look for me in the comments of a controversial TikTok!

Luckily for me, I haven’t really experienced a negative partnership with a brand because I didn’t like their product. I’m in a great position where I can be more

selective about who I work with. What I enjoy most about creating content for brands is that it comes naturally to me. I love being able to chat to the camera and demonstrate a technique or show a product in action and I’m grateful brands give me a lot of freedom and trust that I’ll create something for them that they are proud to share.

The Skinfluencer market has exploded since TikTok came on the scene. There are new creators popping up every day and they are so smart and switched on and I’m just in awe of how quickly they are able to create, shoot and post content. It looks so effortless but I know as a creator, it is not! The period through the pandemic when the majority of us were in lockdown definitely showed us that the influencer market is extremely valuable to a brand’s growth.

The Influencer market is constantly changing and what was cool a year ago isn’t anymore. Trends come and go in the blink of an eye and I find it important as a content creator to jump on them as soon as I see them and keep evolving content in order to stay relevant. My advice for women looking to enter the beauty sphere would be just to start! There’s never a perfect time and the longer you wait, the harder it becomes. You’re never going to be the best, most perfect, professional content creator in the beginning. It is all a learning game, so you learn and adjust as you go! Before you know it, it’ll become second nature. And there’s room for everyone!

I can’t speak too much on the topic but I have definitely thought about creating my own brand or products, and that’s all I’ll say on that! I hope audiences see my content and learn that I’m easygoing and down to earth. I love glassy, glowy skin and “no makeup, makeup” with a hefty serving of blush. You can come to me with the most obscure makeup and skincare questions and I’ll do my best to answer them in a way that doesn’t feel like information overload. I also love to sledge my husband on social media (all in jest), so if you like a touch of relatable relationship content, I’m your gal.” n

“My advice for women looking to enter the beauty sphere would be just to start! There’s never a perfect time and the longer you wait, the harder it becomes..”

Ariana’s Moodboard

As a Beauty Editor, I am lucky enough to receive a number of beauty products across my desk weekly, and I’m always excited to try the next big thing in skincare, makeup and nail products. It’s never a dull day and I wouldn’t have it any other way. Here are some of my favourite trends, and products for March-April.

ROCOCÒ BOTANICALS LRT LIFT + REJUVENATE + TONE

I’ve been loving Roccocò Botanicals LRT Lift + Rejuvenate + Tone after attending their well deserved 10th anniversary celebration. The luxuriously rich moisturising cream visibly tones the appearance of my skin, especially my frown lines where I normally focus stress! My skin is smooth and hydrated and I couldn’t be happier with the results!

au.roccoco.com

MARY PHILLIPS CONTOUR TECHNIQUE GOES VIRAL

Hollywood’s elite MUA joined TikTok after the makeup artist’s contour technique went viral on the platform. Mary sculpts the faces of Kendall Jenner, Hailey Bieber, and Jennifer Lopez and “underpaints” the face by applying cream contour, concealer and blush under foundation and blends for a naturally sculpted result!

ORIBE REPLENISHING BODY

WASH RESTORATIVE BODY

CRÈME AND EAU DE PARFUM

THE RED NAIL THEORY

Red nails are sexy, bold, and fashionable which could be why the red nail theory is trending, explaining that men love red nails on women because is exudes confidence. But I’ve been a fan of OPI’s Big Apple Red for a much longer time and it still holds true or a a good old faithful French Manicure with a light pink shade in OPI’s Put It In Neutral. Express yourself everyday with a fresh mani all the boys will envy, and maybe join in too.

www.myer.com.au

Wander into a vibrant field in full flower every shower with fresh notes of Bulgarian rose, jasmine petals and peony blossoms softens into a longlasting trail of warm amber, textured woods and creamy musk. This scent is mind tingling good. I can’t get enough of the scent and find myself rationing the product for special occasions every time! I lose myself in the Valley of Flowers and so will you, trust me when I say people will be questioning what scent you’re wearing when you step into a lift.

www.roguebeauty.com.au

Kitomba is super important to us here at EdwardsAndCo. We’ve been open for about 10 years now and we’ve used Kitomba pretty much the whole time. And we use it for a multitude of reasons because we’ve got so many locations, the visibility to jump between each location makes things for myself and the accounting side a lot easier because we’ve got full visibility of all locations.

Jacob Faour - National Operations Manager at EdwardsAndCo

Everything you need

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Packages

Create your own unique packages using Kitomba. Bundle complementary products and services to create packages to boost retail sales and improve your client experience.

Reports

We understand every spa, clinic or salon is different. Kitomba provides industryleading reporting for every aspect of your business so you can always see where you are at.

“

I WOULD 100 % RECOMMEND KITOMBA TO ANY OTHER SALONS. IT’S OUR BREAD AND BUTTER HERE AT EDWARDSANDCO.

Eyes

Victoria Curtis

“This autumn is all about bronze, warm, golden hues on the eyes and cheeks. Glowing skin is in, think illuminators and dewy foundations to create that luminous look. Extra blush, statement lips and a sharp cat eye will all be trends to look out for in 2023! Metallics are making a comeback - a hint on the eyes is a great way to get this bold runway look.” www.curtiscollection.com.au

Cass - CEO Cass - CEO Cass - CEO

Lips

THE LIP LAB SYDNEY - SURRY HILLS Cass - CEO

“This autumn I expect to see the continued popularity of the lip oil trend! Lip care is also on the rise with lots of interest in exfoliation, treatments, and masks for the lips! Often, we tend to follow a skin regime but leave out the lips, however this is just as important especially with the cooler months approaching! Regarding lip shades, I think any type of terracotta - warm or cool will keep us up to speed with the autumn trends! The Lip Lab Sydney has all your trending lipstick, lip care and lip necessities!” www.liplabsydney.com.au

Skin

ADVANCED COSMECEUTICALS, ANZ EDUCATION MANAGER Fiona Dosen

“We all want to have natural and healthy-looking skin. The Autumn trends are on skin barrier and the microbiome in our homecare and that starts with cleansing. mesoestetic have created bio-balancing ingredients to target skin flora and anti-pollution complex to make sure we get it right from the first step. Another trend is a more minimalistic approach - it’s about getting the basics right and Medik8 CSA philosophy is a great way to start that journey utilising vitamin C, sun protection and vitamin A to ensure you are on the right pathway. In-clinic for Autumn we are seeing the client wanting the combination of relaxation and results with no downtime treatments. Skin conditions such as pigmentation and dehydration left over from summer means the focus is on brightening, hydrating and age-proofing the skin. The mesoestetic age element brightening booster treatment showcases epigenetic technology along with the key ingredients to help resolve these issues.” www.advancedcosmeceuticals.com.au

Tanning

DIRECTOR OF MOTHER OF TAN Annabelle

Newman

“We all know that we need to get out of the sun and start self tanning but make sure you are putting things on your body for more than one purpose. Invest in tanning products with skincare ingredients. Look at a self tan as if you would any other beauty product, ask yourself what are the benefits that come along with that gorgeous glow. Use tanning as alternative to makeup. There are so many beautiful facial serums available that will enhance the skin and give that customisable colour. Give your skin a break and go out with full confidence. Mother of Tan’s newly launched BoTANique Facial glaze will do just that. With over 10 super ingredients including Bamboo, lichen, moss and fern it boosts anti-aging and firming properties while giving you the ideal glazing glow.” www.motheroftan.com.au

Brows

BIO BEAUTY CONCEPTS

Talya Bergmann

“My prediction for 2023 will be soft, textured natural brow and a tailored lamination look. Textured brows - will be for the low-maintenance on-the-run kinda gal, that fluffy effortless look is really on the rise, soft in colour and slightly laminated. Aggressive, bold brows are definitely on the way out. A tailored, softer Lamination look - using lamination to create shape rather than that 90 degrees laminated brow look. Lamination has now been here for a few good years and we are only becoming more educated on how to make the most out of our laminations. More and more clients are requesting hairs to be placed to cover gaps or to even out and flatten brows to create fuller more dramatic brows with a natural finish.” www.biobeautyconcepts.com.au

Nails

EDUCATION MANAGER AND TRAINER ANH Le Beauty

“Expect to see traditional hues of brown and beige, and the softer sibling, chalk or off white to complement the autumn theme. Pops of colour can brighten an overcast day - think emerald green or wine red. Simple nail art is all the rage to spice up a dull manicure, swirls, dots, lines and leaf. Clients who can’t decide on one colour can opt for each fingernail painted different colours. Narrow square will be the shape preferred for short length nail afficionados, almond, or tapered round will be the shape of choice for long nail wearers.”

www.lebeauty.com.au

WOMEN EMPOWERING WOMEN TO LEAD A BEAUTIFUL LIFE

IT’S NO surprise that the beauty industry is dominated by women. In fact, the latest survey shows that the beauty and aesthetics in industry workforce is populated with 97% of female workers.

Quite simply, women know what women want, including how they want to feel and look. Since the pandemic, the industry’s revenue has risen by an extraordinary 10.9% in 2022, quickly recovering from the devastating blow of the Covid-19 pandemic.*

But it’s not just the workers and clients that are overwhelmingly represented by those that identify as female, beauty therapy remains a fantastic choice of business ownership and a pathway for wealth creation for so many women. There is simply no comparable industry that is so populated by women, servicing the needs of women.

Taking that understanding to the next level, the industry custodians of today, the ideas shapers, the movers and makers of are also statistically dominated by increasingly powerful cohort of influential women.

The Aesthetic Beauty Industry Council (ABIC) was created for the industry, by the industry, to unite as one powerfully strong voice – and that voice is an almost uniquely female voice.

While ABIC does have some wonderful male Board and Council members, as the peak body, representing the vastly femalepopulated Australian Beauty and Aesthetics sector, it is the women of ABIC and their achievements that should be acknowledged in this special edition of Professional Beauty.

By providing an expert voice to government, advocating for benchmark standards, self-regulation, all while

supporting the advancement of a united Australian beauty industry at every level, ABIC are helping other women to be and perform their best.

Before the establishment of the Council, many of ABIC’s Board Members relationships would have best been described as competitors. Today, they share many hours every week working on the betterment of the industry as a whole.

As industry experts and with a committed and united board, ABIC Board and Council Members are committed to advancing the industry and by definition; they are working predominantly for women, across all segments of our diverse industry.

In ABIC’s short time since taking on the mantle, the female dominated board achieved an earlier reopening for the Australian aesthetics industry following the devastating pandemic lockdowns, they have raised awareness in government, while attracting the endorsement and the backing of industry leaders.

But for ABIC CEO Stefanie Miller, she rightfully claims that this is the beginning and not the end of a journey of ABIC to reform and advance the professional beauty industry.

This year, ABIC kicked off 2023 with the Inaugural ABIC 2023 Educational Conference – and it was a resounding success! This event looks set to be the annual centre stage event for the industry and was pulled together and powered by the dynamic Nicole Montgomery, ABIC’s General Partnerships Manager.

Like so many in our industry, Nicole Montgomery (pictured inset) is one of those women that you simply wonder how they do it all. Nicole is a mum of four, has

been a Registered Nurse for over 10 years, and has been working in the marketing and event space for the last six years within the Beauty and Aesthetics sector.

“Without doubt, my most recent event, my pride and joy has been the ABIC 2023 Educational Conference, where I organised everything from the logistics to ticket sales, marketing, sponsorships, audio visual, speakers – even the bathroom amenities!”

The ABIC event attracted more than 450 delegates, 30 recognised iconic speakers, 25 sponsors and 10 new companies became a member of ABIC just to attend the event. The event surpassed all expectations and was organised in two months, across December and January the most difficult time of year!

“I am very passionate, I believe in the importance of networking, collaboration and supporting others – especially women,” explains Nicole. “I am determined to always deliver more than expected in every role I do – and like many women, I also wear many hats.

Equally, like most women today, Nicole works tirelessly to be financially independent and to be a role model for her children. “I strive for excellence in everything I do, I never settle, and I also make a point of always learning, both professionally and personally.”

“My heart and soul truly believe in the beauty, aesthetics, cosmetic industry. It is life changing, it’s empowering, its meaningful and I am honoured to be a part of it.”

Beyonce got it right when she answered her own question in her hit song, Run the World, “Who runs the world? It’s girls.” n

*Statista, Women’s Agenda

The beauty industry is dominated by females and continues to be a strong choice for business ownership. Tracey Hordern looks at the way ABIC is supporting its powerful leaders.

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30% glycolic acid lines + wrinkles reduce wrinkle width by 28%

ultra bright peel

30% lactic acid even skin tone

14% more even tone + 16% smoother skin

power clear peel

2% Salicylic, 15% Malic, 10% Mandelic acid breakouts + acne reduce sebum by 61%

Clinical study: 20 subjects received 3 treatments every 2 weeks with AdvancedRenewal Peel.

Clinical study: 32 subjects experienced a series of bi-weekly chemical peels with UltraBright Peel. In between treatment, subjects used PowerBright Dark Spot Serum, PowerBright SPF50, and PowerBright Night Cream.

Clinical study: 32 subjects experienced a series of bi-weekly chemical peels with Power Clear peel. In between treatment, subjects used Age Bright Serum in the AM/PM, Active Moist in the AM/PM, and Daily Microfoliant every 3 days.

KITOMBA SALON AND SPA SOFTWARE CELEBRATES 20 YEARS

ON THE 22nd of April in 2022, Kitomba Salon and Spa Software celebrated its 20th birthday. The company, which started as a small startup in New Zealand, has grown over the last two decades to become one of the largest salon and spa software solutions in the New Zealand and Australian market, helping hair and beauty businesses to streamline their dayto-day processes, increase their revenue and achieve success.

Anita Quade sat down with Kitomba to take a trip down memory lane to see how their system has evolved during this time, the values that drive them, and Kitomba’s plans for the future.

A LOOK BACK at the journey of

KITOMBA SALON & SPA SOFTWARE

2002 Tom Murphy, a budding entrepreneur and engineer started a company called Magic Pulse in his bedroom. The system was originally a text message reminder service.

KITOMBA’S VALUES

Team Work

We recognise we are more powerful as a team than a group of individuals. We collaborate early and often and think about who in the business can bring value to what we are working on. Within our teams, we trust, support and encourage.

Think like a Customer

We exist because of our customers, so all of us always consider the customer’s perspective first. We speak directly to our customers and use their input to drive

2003

innovation in Kitomba, and we also pull from the knowledge of the many staff at Kitomba that have worked in the hair and beauty industry.

Make things happen

We make decisions and move forward. We are curious about better ways to do things, and we make time for experimentation and improvement.

The Mullet

Business in the front, party at the back. We work incredibly hard, but we have plenty of fun, too!

The bedroom didn’t last long and Tom soon moved to a small office in the Wellington Botanic Gardens. At the same time, Al Quinn, an adventure sports fanatic and talented software developer, joined Tom at Magic Pulse.

Tom and Al noticed a lot of their customers were in the hair and beauty space, and after getting to know them, realised they needed a more comprehensive solution for managing their businesses. So, they started developing a solution for them; one that eventually became Kitomba – a full business management system created specifically for the hair and beauty industry.

2004 Kitomba’s first employee joined the company and decided to secretly build a game into Kitomba - this game is still hidden in the software and you can still play it today if you know the secret access code!

2006 The company was growing rapidly, and at one point the office was so full they had an employee working out of a cupboard! It was clearly time to move to a new office with a bigger space.

“Back in the early 2000s, text was the trendy tech. We built a calendar that incorporated text message reminders for appointments and set out to find the nail that needed our hammer. Over time, we gained a number of customers in the hair and beauty space. As we found out more about the industry, we discovered that there was a need for a more fully-fledged salon management system.”

THE FUTURE OF KITOMBA

We asked Alyssa Dowsett, General Manager of Kitomba Salon and Spa Software, about her journey with Kitomba and what’s in store for the future.

Tell us about your journey at Kitomba. What about the company makes it so special?

“I’ve been lucky enough to work for Kitomba for over seven years now. I spent three years in the marketing and communications space, before becoming Marketing Manager. I loved focusing on keeping in touch with our customers and teaching them how to use our software to manage their business, save them time, help lead their team and enhance their client experience. Now as the General Manager, I’m loving the ability to get involved in all aspects of the business and lead our team towards a successful future.

“Kitomba has always had the most incredible culture. We’re a close-knit

2007 A major milestone for the company; Deloitte named Kitomba as the 24th fastest growing company in New Zealand, with a revenue growth of 294%!

2008 Kitomba started to expand outside of New Zealand. It was an exciting moment for everyone at the company when their first UK customer came onboard.

group who live and breathe by our values, particularly “the mullet”. We work incredibly hard and always put our customers first, but we also take the time to make ourselves coffee or play a game of table tennis to get the creativity flowing!”

This issue of Professional Beauty is focused on Power Players. Why is being a female leader of a software company so important to you, and do you have any insights to share?

“It is an absolute privilege to be the General Manager of Kitomba and get to work with such a talented and dedicated team. Throughout my career I’ve been lucky to experience environments with both female and male leaders, so I’ve never seen being a female as a barrier to leadership. However, in maledominated industries, I hope that women increasingly see that there are more and more females in leadership positions and

2009 2009 was a big year for Kitomba… This was the year they flew across the ditch and launched in Australia!

that they never let their gender stop them from growing and realising their full potential.

“For me my biggest focus has always been people. I aim to create a fantastic work environment, maintain a great culture and invest in learning and development. I’ve always found that a happy team is a high performing, hard working team, and that’s when you’re able to provide the best service and create the best product for your customers.”

What things can we expect to see from Kitomba in the near future?

“I’m very excited for the future of Kitomba! We have an incredible team supporting our customers, an evergrowing passion for our industry, and some pretty big developments underway.

“Our aim is to build brand new features and functionality that will make managing your salon, spa or clinic even easier, help you grow your business and revolutionise the interactions you have with your clients.”

2014 Kitomba caught the attention of Jonas Software (ranked in the top 100 software companies in the world) and in September, Kitomba decided to join their group.

2017 In June, Al Quinn was appointed as Kitomba’s new CEO, succeeding the founding CEO Tom Murphy. Having previously worked in every part of the business, Al had a thorough understanding of the company and a strong appreciation of its customers.

2011 The company launched Kitomba 1 in 2011; a cloud-based solution that allowed their customers to access key features from anywhere on any device.

2021 Mike Henton was appointed as Kitomba’s new CEO in January 2021. Mike had over 15 years of experience in the software industry, most recently working within the health and leisure sector. Kitomba co-founder Al Quinn left after 17 years at the company, including his last three years as CEO.

2022 Kitomba continued to grow and develop over the years, and realised they needed a general manager to help oversee and drive Kitomba to success. They were excited to bring Alyssa Dowsett, who had been at Kitomba for over seven years, into the role.

AL QUINN Co-Founder of Kitomba Salon and Spa Software

HEATHER HARRISON

Heather you have been such a leader in the industry for more than 25 years – what inspired your passion to get into skincare originally?

“Since a young age, I’ve always been passionate about beauty and skincare. I remember reading my favourite magazines and turning to the beauty pages to devour as much information as possible. The how-to guides were the holy grail on all things beauty and the more informative pieces on skin health were my first introduction to the importance of good skincare.

In early adulthood, I began working in retail as a divisional sales manager. This was a massive turning point because it provided me with the opportunity to explore the depths of my love for skincare and skin health. One of my proudest moments was when I was 20 years old and was awarded Junior Retailer of the Year SA. I knew instinctively that I was on the right path and I will always be grateful for the opportunities that presented themselves. My hard work and commitment led me to fulfilling my dream role as Estée Lauder’s Education Manager where we launched the physician service to support medical aesthetic clinics. A role I will always be grateful for.”

Was there any standout moments on your journey?

“In 1994, things shifted significantly for me when I decided to take a leap of faith to join a friend’s new business venture - Advanced Skin Technology (AST). At AST we intentionally moved away from cosmetic skincare and entered the untouched territory of cosmeceuticals. Our first ambition to distribute Australia’s clinical grade glycolic acid range in Australia and that was a huge success. Looking back now, it’s clear that working at AST was the best decision I could have made. AST has been established for nearly 30 years now and to this day, I continue to be inspired by the new innovations and advancements that emerge every day.”

How have you seen it change over the past decade?

“When I first started at AST, I was determined to build a successful path while also balancing the demands of raising a young family. It wasn’t always easy, but my ambitious and driven personality pushed me to keep going. And now, 27 years later, I can say that my passion and desire for the industry are just as strong as it was when I started. One of the most rewarding aspects of working in skincare is seeing how it can change people’s lives for the better. I truly

believe that taking care of our skin not only improves our physical appearance but also has a positive impact on our mental and emotional well-being. When someone feels good about their skin, it can build their self-esteem and confidence in ways that are truly transformative. That’s what keeps me motivated to stay at the forefront of this industry - the knowledge that I can help make a difference in someone’s life.”

What has been one of your biggest challenges during your career?

“Over the course of my career, I’ve witnessed the evolution of the aesthetic industry firsthand. When I first started out, collagen injectables were just starting to gain popularity, and we had to educate therapists and doctors about the benefits of using cosmeceuticals in conjunction with medical procedures to achieve optimal results for their patients. It wasn’t always easy to get them on board, but once they saw the value in combining aesthetics with medicine, it really elevated the industry as a whole.

Despite the economic uncertainties and global crises, the skincare industry has proven remarkably robust. With the COVID-19 pandemic, there has been a surge in people seeking comfort and solace through self-care. This trend will endure for many years as individuals continue to appreciate the profound satisfaction of caring for themselves during these trying times.”

How does AST support their clinics?

“At AST, we remain steadfast in our commitment to supporting our clinics. For instance, we provided training to 7,000 therapists on skin health that is not specific to any particular product. We also opened this training to the entire community, not only our customers. We aim to help people feel their best by providing them with the tools and knowledge they need to maintain healthy, radiant skin.”

Anything you wish you had have known starting out?

“When I first started in the skincare industry, I wasn’t fully aware of the complexities and depths in creating high performance skincare. Skincare that delivers the results you can trust and rely on. The time and effort that goes into the development is staggering. There are so many factors involved to ensure the efficacy of a product ranging

With more than 25 years in the industry this budding entrepreneur reveals her passion for skincare. By  Anita Quade

from sourcing the best ingredients, delivery systems, the vessels, the packaging… the list is endless. You need a lot of patience when creating the perfect product.”

Education is at the forefront of business – how important is that to you and tell us how you implement education as MD?

“At AST, we’re passionate about helping clinics succeed, which is why we prioritise providing therapists with comprehensive education and support that covers all aspects of their business. Whether it’s marketing, recruitment, or anything else, we’re committed to building them up and helping them achieve their goals over the long term.

We understand that every clinic is different and has unique needs, which is why we offer an extensive range of products to cater to different demographics and support each clinic’s specific business vision. This personalised approach to education has been instrumental in our success, and we continue to prioritise education in all areas, from skin and product education to business development.

As we expand our product lines and add new brands, we’re constantly learning and adapting to ensure that these new products fit seamlessly within our existing offerings without cannibalis ing anything we already have. It’s a learning curve, but we’re excited about the possibilities and the opportunity to continue to grow and evolve as a company.”

What’s the best part of your job?

“I am truly passionate about helping our clinic partners elevate their skincare businesses by delivering outstanding results to their clients, while also ensuring they receive the support and service they need to succeed. I believe in going above and beyond for our partners.

It’s incredible to see the impact that great skin can have on a person’s overall confidence and success. We often receive heartwarming stories from clients who have experienced a total transformation in their lives or in their businesses, and it’s incredibly rewarding to know that we played a part in that. Witnessing these changes and seeing the joy and confidence it brings to people is truly amazing and one of the most fulfilling parts of what we do.”

Anything you don’t enjoy about your role?

“Haha..This is a great question! If I had to think of something that I don’t enjoy, I would say admin. While it is an important element to all businesses, it doesn’t have the same reward as seeing our clients grown and succeed. On the flipside, I recognise where my strengths and weaknesses lie and am grateful that I have an incredible team at AST that I can rely on for support and guidance in that area. I am a firm believer that by building a team of diverse talents and perspectives, we are better equipped to tackle any role that comes our way.”

What’s been your favourite career moment?

The most rewarding part of my career is watching Aspect Skincare grow and evolve into the incredible brand it is today. We first started with our signature brands Aspect and Aspect Dr and over the years have expanded to Aspect Sun, Aspect Minerals and now Aspect Platinum. The success of Aspect Skincare goes beyond my wildest dreams. Knowing that our Australian brand is so loved and trusted by Australian women is a huge career highlight and one of our proudest achievements.

Outside of this, supporting other businesses to grow and achieve great things is another career highlight. There is nothing more gratifying than helping others accomplish their dreams.”

Best advice you would give people in the skincare industry?

“In my experience, networking is a key component to success in any industry. It’s important to have a clear vision of what you want to achieve, and then actively seek out opportunities to connect with like-minded individuals who can help you get there. Of course, it’s also essential to have a genuine passion for what you do, and to surround yourself with positive, supportive people who can help you grow and develop your skills.

In addition, it’s important to approach every day as a learning experience, to stay open to new ideas and perspectives, and to give back to others whenever possible. Whether it’s supporting your team or contributing to your local community, these actions not only make a positive impact on others, but they also help you develop important skills and experiences that can benefit you in your own career. Above all, be confident, be authentic, and always strive to do your best.”

Tell us about your plans for the ASPECT brand this year… “At AST, we understand the importance of sustainability and the role we play in reducing our impact on the environment. That’s why we’ve taken steps towards becoming more sustainable, such as creating recyclable vessels for our products in both the Aspect and Aspect Dr range. We’re committed to continuously looking for ways to improve and reduce our carbon footprint.

We’re also dedicated to innovation and bringing the latest advancements in skincare to our clients. That’s why we’ve introduced Aspect Platinum, a revolutionary addition to our skincare range that delivers incredible results. We believe in offering our clients the best possible products and treatments, and we’re always striving to stay ahead of the curve.”

Favourite beauty treat to yourself?

“I love Indulging in a steamy bubble bath, it is one of my favorite ways to unwind and treat myself to some well-deserved self-care. Once I’m fully relaxed, I give my skin the care it needs. I am very fortunate to have plethora of skincare brands to choose from.

To keep my skin clean and bright the Aspect Purastat 5 cleanser is my favourite because it not only removes all traces of dirt and impurities, but it also gently exfoliates my skin, leaving it smooth and glowing. And when I want an extra boost of antioxidants, I reach for the Aspect Extreme C serum - it’s like a shot of energy for my skin! And for my flushing red skin Aspect RedLess is essential!

To top it all off, I use the Aspect Dr Optiboost Complex and Aspect Sun as a final layer of protection. It’s the perfect way to keep my skin looking and feeling its best throughout the day.”

If we didn’t find you as MD what would we find you doing?

“I would be spending time with my family. Especially with my three adorable grandbabies who are all under the age of three. Witnessing life through their bright and curious eyes is an absolute thrill and always reminds me of the beauty and wonder of the world. Every moment spent with them is a treasure beyond measure!” n

To inquire about partnering with Advanced Skin Technology or stocking Aspect Skincare visit www.advancedskin.com.au

Photography: Brandee Meier Concept and product curation: Ariana Pezeshki

WHAT RISKS DO PROFESSIONAL BEAUTY BUSINESSES FACE?

THE BEAUTY and hair industry is a sector on the rise, growing by more than 15,000 businesses in two years.

It is young and vibrant, with more than 55% of workers aged between 20 and 34. It is in demand, with Australians spending a whopping $22 billion each year.

And perhaps most importantly, at least to me, it is an industry run by strong women, with 97% of its 80,000 workers being female.

While it was many moons ago, I once launched a small business, so I understand the struggle of keeping everyone safe while still worrying about the bottom line.

And although I was in a different industry, what connects us small business owners is that we all face risks that threaten our hard work.

I know first hand the importance of protecting your business from risk, and my current role as the Head of Product, Channels and Risk at BizCover allows me to help others protect their small businesses.

While some risks are common across industries, hair and beauty businesses face some unique and costly threats. Here are three of the most common risks professional beauty businesses face and the safeguards that can help protect your business.

1. Operating online

Given the demographics, many small business owners in the beauty industry grew up with the risks of cybercrime and understand the threat it poses.

While some are aware of the preventative methods which small businesses can do to protect themselves from cybercrime, many don’t have the safeguards that can be put in place if a cyber attack does occur.

For instance, what would you do in the following situation?

A hacker gained access to the telephone system of a hair salon and made multiple unauthorised calls to a premium number over the course of a month. At the end of the month, the small business received their invoice, which included $30,000 of unauthorised calls**.

Cybercrime comes in many forms, and

small businesses are often the targets. Last year, the average cost per incident hit a record $63,500 for SMEs.

Luckily, Cyber Liability insurance is designed to help protect you from claims and support your profitability in the event of a cyber breach or attack.

2. Third party injury or property damage

Whether you’re a mobile beautician or you’ve got your own salon, chances are you’ll be working closely with the public.

One of the most common risks faced by beauticians is the risk of injury or property damage to third parties.

All it takes is a supplier tripping over a cord or a worker spilling some product on your customer’s expensive purse, and you could be liable for a claim.

A real-life example of this risk occurring happened when a 70-year-old customer slipped on cut hair on the floor while getting up from the chair inside a barber shop**.

The man allegedly sustained a right shoulder injury, and a claim was filed against the small business. A settlement of $75,000 was agreed upon, along with an additional $10,000 in legal fees.

Thankfully, the small business owner had Public Liability (PL) insurancewhich provides cover for legal costs and compensation for third party injury and property damage claims – and was covered by the insurer.

3. The risk of providing a service

Whether it’s haircuts, manicures, or cosmetics, the role of a beautician is to perform a specialised service for a customer.

If your business makes a mistake in that service or fails to meet your customer’s expectations, you could be held liable.

Take this beautician, for example, who ran into trouble when removing some fake eyelashes. The glue remover caused issues with the customer’s eyes, which resulted in a $50,000 claim against the business including damages and legal fees **.

Luckily, the beautician had a policy that included Professional Indemnity (PI) insurance, which protect against

financial loss for claims arising from acts of negligence, errors or omissions that involve a breach of professional service.

Top tip: the risk that is unique in the beauty industry

While you could go out and get a separate PL and PI policy, it’s important to consider this first. What’s unique for some occupations in the beauty industry is the way Professional Indemnity and Public Liability risks are closely linked.

Unlike traditional professions such as accountants, where a negligent act results in financial loss, for beauty professionals, the professional service they provide comes with the risk of injury.

This can make it difficult for insurers to decide whether a claim falls under a Professional Indemnity or a Public Liability policy.

To stop this from happening, insurers through BizCover have created a Combined Liability policy to cover both the risks.

Get protected today

Visit bizcover.com.au to compare quotes **The provision of the claims examples are for illustrative purposes only and should not be seen as an indication as to how any potential claim will be assessed or accepted. Coverage for claims on the policy will be determined by the insurer, not BizCover.

*This information is general only and does not take into account your objectives, financial situation or needs. It should not be relied upon as advice. As with any insurance, cover will be subject to the terms, conditions and exclusions contained in the policy wording. © 2022 BizCover Pty Limited, all rights reserved. ABN 68 127 707 975; AFSL 501769 n

Jane Mason is a dedicated and driven insurance professional that strives to make business insurance easy for Australian and New Zealand SMEs.

MADE IN AUSTRALIA FOR AUSTRALIAN CONDITIONS

SPF 50+ broad spectrum for very high UV protection Skin friendly formulation for all skin types

• Velvet finish – non greasy

• 4 hour water resistant - sports active

Two choices of SPF50+ broad spectrum sunscreens for every day use.

QUESTIONS YOU SHOULD ASK YOURSELF BEFORE ACCEPTING A JOB OFFER

or you don’t get along with your boss and/ or team. While those (and many more) are all valid reasons to leave a position, it’s important to make a strategic move, too.

Think about the things you like about your current role and how you want to improve in the future. Taking a position and then getting bored in a month is a bit of a waste. Make sure you’re not only able to do the job, you also find it difficult (in a good way) at times. Otherwise you’ll probably lose interest a lot faster than you think.

WOO-HOO! YOU got a job offer. You’ve successfully navigated your way through the recruitment process, everyone is happy and you’re feeling elated. Congratulations! But now it’s your turn to ask: Is this job right for me?

It’s tempting to quickly blurt out “Yes!”, and accept the offer on the spot, especially when you’re eager for a new opportunity. But before you blindly take the job offer, it’s important to think through all of the options and scenarios. It might seem like it’s a perfect fit, but it never hurts to do a little more digging.

The following five questions will help you discover what you really feel before you accept a new job so that you can make the right decision.

1AM I EXCITED ABOUT THE JOB?

How did you feel when you got the job offer? Were you instantly excited and smiling ear to ear? Now ask yourself: Am

I excited about this job, the company and the people I’ll work with? Or am I excited because I received an offer?

If you find the answer is the latter, give yourself more time to find an opportunity that truly thrills you. If your gut reaction about the offer wasn’t positive, it’s worth exploring why. You want to go into a new job with a positive attitude, not reservations about whether it’s the right choice.

Changing jobs is a big deal. You’ll need to insert yourself into an entirely new organisational culture and acclimate yourself to a new position and responsibilities. If the position doesn’t excite you in the beginning, chances are it won’t satisfy you over time.

2IS THIS POSITION INTERESTING AND CHALLENGING?

You may be looking for a new job for many reasons. Maybe you’re bored in your current role, you want to switch industries

3IS THERE ROOM TO GROW?

You don’t want to hop into a position where, after a year, you feel stuck. After all, that might be the reason you’re seeking this new job opportunity in the first place. It’s important for your jobs to be stepping stones to your ultimate career goal. How else will you get there if you’re not constantly working towards it?

Sketch out a quick career map with your end goal at the top and the steps to get there. The steps could be education, skills, experience, or any combination of them. Will this new role help you acquire new skills, and push you to the next level of your career? Does the company provide professional development and career advancement opportunities?

If the job offer fits into your career map––great! If not, it might be best to keep looking, otherwise you might find yourself in the same position three years from now.

Suzie Coen flags some important points to check off your list before saying “yes” to a job offer.

4WILL I FIT INTO THE COMPANY’S CULTURE?

Although “fitting in” can feel more like the concern of a high school student, it’s just as important in your professional life with co-workers. There’s a good chance you might spend more time with these people than with your family, so make sure you feel like you can fit in with ease.

Another crucial question to ask: Is this a company that you’ll be proud to work at? Whether you want to evaluate this based on your values or on the company brand, think about how you’ll feel to be associated with this employer.

Having pride for the work your company does is one of the intangible things that can make a surprising difference to how much you end up liking your job.

5AM I GOING TO BE HAPPY IN THIS JOB?

Now that you’ve considered the logistics, ask yourself one last question: Will this job enhance my life and make me happier? Happiness is key for productivity, and it’s important to evaluate if this job will help you thrive.

You might have a gut feeling answering this question, but experts suggest jotting down a pros and cons list. Talk with your

mentors, your significant other, your family––anyone who can help you gain additional perspective. Accepting a new job is a big move, so be sure you feel good about your decision.

Finally, it is worth considering whether you might already be in the right job. Consider whether a smaller change––like shifting your focus to more interesting projects, or moving to another team within the company––might bring you greater job satisfaction.

However, if your wages or opportunities for advancement and learning have maxed out, then it might really be time to move on.

Reignite your passion and find a job that you love in the beauty industry, by visiting the Professional Beauty Job Board where you can browse a wide selection of open roles right now.

This article was produced in partnership with Jobbio. n

Corneotherapy

“Think about the things you like about your current role and how you want to improve in the future. Taking a position and then getting bored in a month is a bit of a waste.”

GUT HEALTH, LASERS AND CRAPPY CONSULTATIONS: THE TOP TALKING POINTS FROM THE ABIC CONFERENCE 2023

PB is a Foundation Member of ABIC – supporting the industry, representing and providing a voice.

The Aesthetic & Beauty Industry Council (ABIC) hosted its first inaugural conference at The Melbourne Convention & Exhibition Centre last month. Professional Beauty attended the event to gauge what topics and issues are front-ofmind for beauty industry leaders.

Founder Stefanie Milla hoped the event would provide the opportunity for all sectors of the Australian beauty industry – from beauty therapists and nutritionists to dermal clinicians, injectors and plastic surgeons – to connect. The resounding goal of the event’s elected speakers was to encourage a multi-disciplinary approach to the industry at-large.

One of the key conversation points of the day surrounded cross-referrals. Discussion focused on the value in developing relationships with neighboring local beauty industry representatives for the long-term benefit of the client.

Here are some of the key learnings we took from the ABIC Conference 2023:

The introductory panel consisted of beauty and aesthetic association leaders, who spoke on the future of the industry –namely dangers around lack of regulation and the importance of knowing what those around us are doing, as a means of keeping the industry in line. Stefanie said: “we are a wonderfully diverse industry,” suggesting the industry would benefit from putting aside its differences and working together to keep pace with education. Patient care is, for all, paramount.

Throughout the day’s talks, insights were shared regarding the treatment of inflammatory skin conditions and the skin of menopausal clients. Guests underwent a thorough overview of the various treatment options for acneic skin.

The practice of medical microneedling, and use of modern beauty technologies including Tixel and GentleMaxPro Plus were discussed. For Candela’s clinical trainer Bronwyn Page, opting to invest in the company’s latest laser device was in response to her wanting more “bang-for-my-buck” and “the widest range of modalities.”

The rise in demand for cosmetic tattooing services was flagged before RN Jacintha Murphy presented a compelling case for the ingestible beauty market.

Some of the most popular sessions of the event involved case studies, whereby five industry voices – each representing their unique field – were granted space to speak. Each of the three panels addressed the skin issues of a female who fell within a distinct age group: 50s-60s, 40s, and 20s-30s. Each speaker had their say on how they’d treat the conditions presented. Guests were then provided tips on how to refer their clients on to other specialists who could further meet their clients’ needs. All speakers were aligned on their recommendation to work in conjunction with a naturopath/nutritionist.

VIP BTL EMFACE LAUNCH EVENT

The anti-aging game changer, Emface launched in Australia this month with a party to rival the most luxurious of occasions. Professional Beauty joined celebrities, doctors, media and influencers to enjoy the finest champagne, caviar entertainment and party late into the night on beautiful Sydney harbour. Emface is the first and only non-invasive hands-free device that simultaneously treats muscle and skin without any needles or downtime. Guests were treated to Emface treatments on the upper level of the yacht on the night of the event while guests danced and mingled well into the night on the lower deck under the stars. With champagne flowing and caviar tastings underway, guests were also treated to a fine spread of king prawns, sashimi, and a full spread of pizzas. Emface treats the forehead, eyebrows, cheeks and jawline. No Botox, no fillers, no injectables, non-surgical and clinically proven to

lift, increase collagen and less wrinkles, a beauty anti-ageing game changer! Celebrities such as Jessica Simpson, Rebel Wilson, Jenna Dewan, and Alicia Silverstone are all turning to this pioneering technology and raving about the results.

AGENCE DE PARFUM AW23 FRAGRANCE SHOWINGS

Luxe and opulence were top of mind at the Agence de Parfum winter fragrance showings. Guests were invited to take a journey through the latest scents on offer from the niche and unique luxury brand distributor’s showroom. National Education Manager Michael Marzano lead guests through the Winter 2023 lookbook of fragrances with his expert nose and knowledge on the tantalising scents available in the new year. Sipping on champagne and taking in the latest scents was a welcomed afternoon for the Professional Beauty team.

THALGO

Luxury French brand Thalgo hosted a stunning three course lunch in Bondi over views of the sparkling Pacific Ocean recently to introduce its luxurious Silicium Lift skincare range to VIPs, media and influencers. It was a picture perfect summer’s day as guests were greeted by staff with trays of cocktails at midday to kick off the event at the award-winning Sean’s Panorma restaurant, perched directly opposite the azure waters and crashing waves of the Pacific Ocean. It was a fitting location for the brand’s soiree, given pharmacist Andre Bouclet opened the Thalgo laboratory in 1976 on the French Riviera with the ethos to ‘let the sea empower your beauty’. Waiters circled with trays of fresh Sydney rock oysters and potato Roe boats as guests mingled with Thalgo staff, who had jetted in from France especially for the occasion. During lunch guests were treated to a live demonstration by a Thalgo therapist who utilised the Silicium Lift range and the famous face roller to produce glowing results on the model. Guests were gifted some of the range’s product heroes to try including the Lifting and Firming Cream, the intensive lifting and firming serum to help eliminate wrinkles and a thirst quenching shot mask to hydrate skin – just perfect after a long lunch at the beach!

The DMK Essentials feature convenient travel-size products for you to use on the go! With each pack focusing on different skincare issues, these products provide clients with the perfect solution to try new combinations to get DMK glowing skin!

DMK proudly supports

ARDELL ACTIVE LASH CLUB

Ardell is back with the perfect launch for the active lash wearer, the Ardell Active Lash. The brand hosted media and influencers at Sydney’s Paramount Recreation Club to celebrate the launch of Ardell’s newest Active Lash range, guests were treated to a workout to put the new fitness-friendly, sweat-proof lashes to the test. Lashes were selected and applied by professional makeup artists prior to the dynamic yoga session, and guests were able to enjoy healthy snacks and refreshments before the workout. Guests put the new Active Lashes to the test and broke a sweat all while maintaining the perfect lash look throughout and post-workout.

SUMMER FRIDAYS LAUNCH SHEER SKIN TINT AND LIGHT AURA EYE CREAM

Summer Fridays co-founder Lauren Gores Ireland joined media, influencers and celebrities at iconic Bondi Icebergs for a beautiful summer evening to launch the new Light Aura Eye Cream and Sheer Skin Tint. Lauren said at the event, it’s been an exciting journey to see how well the brand has been received in Australia. “It’s always surreal to think that our products are being loved and used around the world,” she said.

“It’s an honour to be welcomed back with such warmth, enthusiasm, and passion for the brand.” Guests were treated to cocktails and canapes and Sheer Skin Tint shade matching all while overlooking the iconic backdrop of Bondi beach and a breathtaking sunset.

ü Honest beauty, simple routines and quality skin care

ü Innovative plant-based formulas and scientifically proven ingredients

ü High quality Vitamins, Bio-Derived Hyaluronic Acid, Retinol and anti-ageing Centella

ü High water-binding technology for ultimate hydration and performance

Best advice I have been given is… “when things get hard, give yourself an extra day, extra week or extra month before you decide to give up completely. I have done this since the start of my business and it is what’s helped me through a lot of obstacles over the past nine years. I never give up easily.”

last word

Ima Asali Founder of Mellow Cosmetics reveals her beauty inspiration to Anita Quade.

I was inspired to set up by brand because… “I always had an interest and fascination with beauty from a young age, but it wasn’t until I was on maternity leave with my first son that I decided to pursue my true passion of creating an inclusive beauty brand as I didn’t want to return to my fulltime corporate job. The timing felt like it was ‘now or never’, so I quit my job and launched Mellow Cosmetics working from home with my baby.”

My favourite Sunday vibes would be… “beach time, reading a book and playing with my boys. I love a relaxing Sunday before a big week.”

The soundtrack to my life would be… “I did it my way! Frank Sinatra speaks to my heart and my life.”

My brand Mellow Cosmetics is… “a boutique Australian brand focused on making products for busy people on the go, we love making fun, accessible products that are inclusive of everyone and simply and easy to use. We make you feel powerful and confident.”

If I hadn’t launched my own range I… “could have ended up in marketing – it’s my favourite part of my day to day routine right now with both my businesses, so if I didn’t start my own business I would probably work with brands to market their products.”

I wish I knew when I started out… “how important building a team was from the beginning, I spent the first three years doing everything myself and ended up working seven days a week, 12 hours a day, and extremely burnt out. Once I hired the right people to do the work for me I started working more on the business and not in the business, which I think is an important lesson every entrepreneur will learn at some stage of their career.”

What ABIC membership can do for you

The Aest het i c & Beaut y I ndust r y Counci l i s commi t t ed t o pr ovi di ng aut hent i c, et hi cal , and accessi bl e suppor t f or t he bet t er ment of t he pr of essi onal spa, beaut y and aest het i cs i ndust r y We r epr esent you, as your t r ust ed voi ce and i nf l uent i al r epr esent at i ve body As an ABI C member , you ' l l r ecei ve excl usi ve access t o a r ange of benef i t s i ncl udi ng:

An ext ensi ve l i br ar y of exper t - cr eat ed busi ness r esour ces Ed ucat i on sessi ons wi t h sought - af t er i ndust r y speci al i st s Dai l y access t o advi ce f r om ABI C f aci l i t at or s

The l at est r el evant i ndust r y news and updat es Gover nment r epr esent at i on t o ensur e your voi ce i s hear d

Your member shi p not onl y benef i t s you as an i ndi vi dual or busi ness, but dr i ves t he success and t he heal t h of our col l ect i ve i ndust r y Toget her , acr oss Aust r al i a, wi t h your suppor t we can make a di f f er ence

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